essay on what is google

Google Essay for Students and Teacher

500+ words essay on google.

Google is named after the mathematical word “googol,” described as the value represented by one followed by 100 zeros. Google is the leading Internet search engine; its main service provides customers with targeted search outcomes chosen from over 8 billion web pages. Both Stanford dropouts, Larry Page and Sergey Brin, developed Google search technology from a college project. Thus, an insight into Google Essay discusses how Google works and came into existence.

Google is undoubtedly today’s most famous and interesting business in the globe. It’s the mission, according to its corporate website, is to “organize the data of the world and make it widely available and helpful” (Google, 2010).

Google ranked first in the annual “Best companies” of Fortune Magazine, winning other top businesses in 2007 and 2008 for two successive years. His performance as a top employer is due to his inner corporate culture the most quoted reason. Google is the ultimate global company and is defined as a “fast-paced, high-energy working setting” (Google, 2010).

Because Google is focused on its “young” internet-savvy market, its employees ‘ average age is significantly smaller than most businesses. Google’s median age is 30 and the distribution of sex is 65% male and 35% female (Linkedin, 2010).

The dress code is “casual” and laid-back because it values skill and hard work, not appearance. Google has a very engaging culture of the business. Also, Google Mountain View’s headquarters, CA called Googleplex, is intended to have a “campus-like” feel in tune with its predominantly young new recruits at the college level (Google, 2010).

Get the huge list of more than 500 Essay Topics and Ideas

Google and Rivals

Microsoft and Yahoo both invest strongly in search technology and gain market share on an ongoing basis. 2. With few rivals like Yahoo and MSN, Google operates in an oligopoly sector.

Thus, Google may find it hard to maintain its customers with low differentiation within the consequence of the search engine. Also, Yahoo and MSN launch their own search engines and targeted marketing systems; Google is in a race to create fresh search instruments to attract customers and grow their marketing networks.

Click fraud mentioned by Google as one of the potential “concerns” that may influence its income. In reality, due to click fraud, Google confessed to frequently paying refunds.

In reality, due to click fraud, Google confessed to frequently paying refunds. Click fraud happens when an individual, automated script or computer program imitates a lawful user of a web browser clicking on an advertisement in order to generate an inappropriate charge per click in the online pay-per-click advertisement.

For instance, Network click fraud-you are hosting ads on your own private website from Google AdSense. Google charges you each time you click on your website’s ad. Its fraud if you sit on the desktop constantly clicking on the ad or writing a computer program that clicks on the ad constantly. Such fraud is simple for Google to spot, so smart network click fraudsters simulate distinct IP addresses, or install Trojan horses on pcs from other people to produce fake clicks.

Customize your course in 30 seconds

Which class are you in.

Travelling Essay
Picnic Essay
Our Country Essay
My Parents Essay
Essay on Favourite Personality
Essay on Memorable Day of My Life
Essay on Knowledge is Power
Essay on Gurpurab
Essay on My Favourite Season
Essay on Types of Sports

Download the App

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Modern (1940’s-present)

Hunter Reid

Introduction

Throughout the 2000s, there has been one search engine that revolutionized the internet. Google has become the world’s most popular search engine, and many people rely on the website to search for information throughout the internet. The popular search engine as of 2019, attracts 94.7 million monthly visits and is the 14th most visited website in the United States ( Hardwick , 2019). The Google search engine serves almost like a library for the world allowing people to access a limitless amount of information in a fraction of a second. Topics that could’ve taken days to research 30 years ago can now be condescended down to minutes. Things like recipes, football scores, reviews, and articles are now just a click away. However, what makes Google so impactful and stand out from other search engines? The Google search engine has revolutionized the modern era because of its unique creation, its influence over the way society thinks and impacts the world’s economy.

Before Google was Google, it was originally a program called BackRub. The program was created by two Stanford University graduate students, Larry Page and Sergey Brin. BackRub was unique for its technology PageRank , it determined the relevance of the website by determining the number of pages and the importance of pages that linked back to the original website. In 1999, Google officially went out of beta, and in 2001, Google patented PageRank ( Bellis , 2019). Since then Google has exploded into the behemoth of the company it is today. What makes Google so revolutionary and gives it its competitive edge over other search engines is its PageRank tech. This algorithm is what allows Google to find the most relevant webpages quickly, and in today’s society of information, it is crucial for people to find relevant and important data quickly. This why other search engines such as Bing fail in this aspect to living up to monolith that is Google. They are not able to compete in this regard to bring useful and relevant information quickly to the user. Google has also kept expanding its search engine with the creation of other search engines such as Google Scholar which allows the user to sort through academic articles. It is also important to note how Google indexes information and brings what a user is specifically looking for at the top of the list. Google states on their website, “in a fraction of a second, Google’s search algorithms sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results for what you’re looking for” ( Google , 2019). People now no longer have to scour through other information to find the specific info. The most relevant information the user needs is all right there in a short concise manner, and this change has also dramatically changed how modern society functions.

Societal Impact

Google has been around for 20 years now and most millennials have grown up with Google always being a part of their lives. This has caused a huge shift in demographics between millennials and baby boomers. While the older generation grew up researching information the traditional way the new generation has grown up with the information being readily available. This changed how people in society think and function. Rothman writes in her Time magazine article how the search engine changes the way people organize information,

“The more we use services like Google, the more our brains organize the world in an index -based fashion. This also means people who make a living providing information are increasingly organizing their presentation to catch eyeballs looking for specific details in indexes. As a result, the way we interact with information is largely more disjointed than it was for our ancestors” ( Rothman , 2018).

In the traditional way of research, people would have to sort through information on their own and would unintentionally learn other aspects of a topic while they were searching for something specific about the topic. Now with information so readily available, organized society no longer sees the big picture and has transitioned into only caring about the fine details. In today’s fast-paced society some may consider this a positive shift. People need to be able to find information quickly and concisely. However, some consider this shift to be negative as people are becoming dissociated with information and are no longer enveloping themselves into the topic. Everyone wants their information straight to the point by being short, quick, and concise. People are no longer watching the full game anymore and are instead they are only watching the highlights. Carr in his academic article describes how Google inhibits the way he reads, “Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski” ( Carr , 2008).

One could argue that this is causing people to be less intelligent, as gaps in information are not allowing people to fully understand a topic. Time is valuable, and people would much rather have something summarized in a few sentences than an in-depth analysis of the topic. While this does have some major drawbacks, it allows people to work more quickly and efficiently. Google has sped up the production of the world for better or for worse.

Economic Impact

Google has also affected the world in a tangible way. The search for keywords and trends in the search engine are valuable information for companies. Choi and Varian describe in their academic article on how companies use Google Trends to predict the market, “Google Trends, which is a real‐time daily and weekly index of the volume of queries that users enter into Google. We have found that these query indices are often correlated with various economic indicators and may be helpful for short‐term economic prediction. For example, the volume of queries on automobile sales during the second week in June may be helpful in predicting the June auto sales report which is released several weeks later in July” ( Choi and Varian , 2012).

Being able to see what people are interested in at any point in time has changed the way companies operate. This change can be seen in the way companies now advertise products. No longer are the days of marketing to demographics and hoping an ad reaches a potential consumer. Now companies can quickly see what people are searching for and what is popular in any given country. This has caused the economy to expand and has been contributing factors to globalization . Companies being able to see what is popular in a foreign country allows them to make better marketing strategies and creates opportunities to enter new markets. However, not everyone sees this tool as a positive one. Google has come under controversy with people saying Google keeping track of their search data is an invasion of privacy, and others feel that it is just the cost of free information. So, what makes so many people flock to Google even though people are aware they are being tracked? Hendrix in his article puts it best, “Of course, the real value of Google to you and I is Google itself. We search the world’s knowledge for free and increasingly sync it with the physical world through Maps and even, soon, driverless cars. Freely flowing data break down barriers of language or power supercomputers in the palm of our hands. In the ongoing conversation between man and machine, we are the ones who have the last say” ( Hendrix , 2016). With information becoming more available because of Google one can only imagine what the next steps are for the company and if the abundance of information will benefit or hurt humanity in the long run.

Google revolutionized the search engine game. It is hard to imagine daily life without the popular website. The Google search engine has dramatically changed the modern era because of its unique creation PageRank , its influence over the way society thinks, and its impact on the world’s economy. Google has brought people closer together and allowed people to educate themselves on a variety of topics. While there are some drawbacks the search engine has brought on society, overall it has benefited society.

Chapter Questions

Short Answer: What is the name of Google’s algorithm that determines relevance through searching the number of pages and the importance of pages on a website?
Short Answer: What are some examples of the way Google has affected how society thinks?
Short Answer: Give an example of how Google has impacted the modern economic landscape.

Bellis, M. (2019, January 18). Google: The Story Behind One of the Richest Companies in the World. Retrieved October 8, 2019, from https://www.thoughtco.com/who-invented-google-1991852 .

Carr, N. (2008, December 9). Is Google Making Us Stupid? Retrieved October 8, 2019, from https://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/

Choi, H., & Varian, H. (2012, June 27). Predicting the Present with Google Trends. Economic Record , 88(1), 2-9. Retrieved October 8, 2019, from https://onlinelibrary-wiley-com.libproxy.clemson.edu/doi/full/10.1111/j.1475-4932.2012.00809.x .

Google. (2019). How Search Works. Retrieved October 8, 2019, from https://www.google.com/search/howsearchworks/ .

Hardwick, J. (2019, June 27). Top 100 Most Visited Websites by Search Traffic (as of 2019). Retrieved October 7, 2019, from https://ahrefs.com/blog/most-visited-websites/ .

Hendrix, M. (2016, June 27). Google’s Ever-Growing Impact on the Global Economy. U.S. Chamber of Commerce Foundation . Retrieved October 8, 2019, from https://www.uschamberfoundation.org/blog/post/googles-ever-growing-impact-global-economy .

Rothman, L. (2018, September 4). How Google Changed the Whole Way We Think About Information. Time. Retrieved October 8, 2019, from https://time.com/5383389/google-history-search-information/ .

“The Google search homepage, viewed in Google Chrome.” by Google Inc. is in the Public Domain

Braincraft. (2013) Is Google Killing Your Memory? https://youtu.be/qoFMGLTjUTM

To the extent possible under law, Hunter Reid has waived all copyright and related or neighboring rights to Science, Technology, & Society: A Student-Led Exploration , except where otherwise noted.

Share This Book

From the garage to the Googleplex

The Google story begins in 1995 at Stanford University. Larry Page was considering Stanford for grad school and Sergey Brin, a student there, was assigned to show him around.

By some accounts, they disagreed about nearly everything during that first meeting, but by the following year they struck a partnership. Working from their dorm rooms, they built a search engine that used links to determine the importance of individual pages on the World Wide Web. They called this search engine Backrub.

Soon after, Backrub was renamed Google (phew). The name was a play on the mathematical expression for the number 1 followed by 100 zeros and aptly reflected Larry and Sergey's mission “to organize the world’s information and make it universally accessible and useful.”

Over the next few years, Google caught the attention of not only the academic community, but Silicon Valley investors as well. In August 1998, Sun co-founder Andy Bechtolsheim wrote Larry and Sergey a check for $100,000, and Google Inc. was officially born. With this investment, the newly incorporated team made the upgrade from the dorms to their first office: a garage in suburban Menlo Park, California, owned by Susan Wojcicki (employee #16 and former CEO of YouTube). Clunky desktop computers, a ping pong table, and bright blue carpet set the scene for those early days and late nights. (The tradition of keeping things colorful continues to this day.)

Even in the beginning, things were unconventional: from Google’s initial server (made of Lego) to the first “Doodle” in 1998: a stick figure in the logo announcing to site visitors that the entire staff was playing hooky at the Burning Man Festival. “Don't be evil” captured the spirit of our intentionally unconventional methods. In the years that followed, the company expanded rapidly — hiring engineers, building a sales team, and introducing the first company dog, Yoshka . Google outgrew the garage and eventually moved to its current headquarters (a.k.a.“The Googleplex”) in Mountain View, California. The spirit of doing things differently made the move. So did Yoshka.

The relentless search for better answers continues to be at the core of everything we do. Today, Google makes hundreds of products used by billions of people across the globe, from YouTube and Android to Gmail and, of course, Google Search. Although we’ve ditched the Lego servers and added just a few more company dogs, our passion for building technology for everyone has stayed with us — from the dorm room, to the garage, and to this very day.

Essay On Google

Table of Contents

Short Essay On Google

Google is one of the largest and most innovative technology companies in the world. Founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, Google has since grown to become one of the most recognizable and widely used brands in the world.

Google’s main business is its search engine, which has become synonymous with online search. The company’s algorithms and techniques for ranking web pages have revolutionized the way people find information online, making it easier and faster to find what they are looking for. In addition to its search engine, Google offers a range of other products and services, including email, online storage, and mobile operating systems.

Google’s success has been built on a foundation of innovation and a commitment to improving the user experience. The company is known for its willingness to take risks and try new ideas, and its culture of innovation has helped it stay at the forefront of the technology industry. Google has also been a leader in making technology accessible to more people, through initiatives such as its Google for Education program and its commitment to developing technology that is affordable and accessible to all.

In addition to its technology, Google has also been known for its corporate responsibility and commitment to social and environmental causes. The company has a strong track record of investing in renewable energy and advocating for sustainability, and it is also a leader in promoting diversity and inclusion in the technology industry.

In conclusion, Google is a remarkable company that has had a profound impact on the world. Its innovative products and services have changed the way we live and work, and its commitment to making technology accessible to all has helped to create a more equitable and connected world. Despite its size and success, Google remains dedicated to innovation and improving the lives of its users, making it one of the most inspiring and influential companies of our time.

Long Essay On Google

Google is one of the most important search engines on the planet. It’s used by millions of people every day to lookup information on a variety of topics. And, because it’s so popular, there are plenty of people out there who would love to write a custom essay for you that uses all the latest Google search techniques. In this article, we’re going to show you how to write an essay that uses Google to its fullest potential!

What is Google?

Google is a search engine that allows users to find information on the internet. It was founded by Sergey Brin and Larry Page in 1998. Google has become an important part of people’s lives, as it provides access to millions of websites and documents. Google is free to use and can be accessed from any internet-connected device. The company makes money by displaying ads on its search results pages.

How Does Google Work?

Google is a search engine company founded in 1998 by Sergey Brin and Larry Page. It provides search results, also known as ” SERPS ,” for websites that are submitted to its search engine. Google’s search algorithm primarily uses three types of data to rank websites: the amount of links pointing to a website, the relevance of the website’s content , and the quality of the website .

The Benefits of using Google

Google is one of the most popular search engines in the world. It has helped people locate information quickly and easily for years. There are many benefits to using Google, including:

-Google is fast and efficient. Websites are indexed very quickly, so you can find what you’re looking for very quickly.

-Google keeps track of your searches and provides you with results based on your past behavior. This makes it easy to keep track of what you’ve been looking for and helps you avoid repeating mistakes.

-Google allows users to access a wide range of information from a single location. This makes it an excellent resource for research purposes.

-Google offers a variety of specialized search options, such as searching for images, PDFs, and news articles. This allows users to find exactly the information they need without having to wade through a lot of unrelated content.

The Disadvantages of using Google

The disadvantages of using Google continue to pile up. Recently, it was revealed that a major security flaw exists in the platform that could let anyone access your personal data. This is only one of the many issues with Google. Here are 10 more reasons why you might want to consider alternatives to this popular search engine:

1. Privacy Issues : One of the biggest concerns with Google is the fact that their data harvesting practices are not exactly transparent. They have been known to collect data from users without their consent, and store it for use in future ads targeting. Alternatives like Bing and DuckDuckGo are much more privacy-centric, allowing you to search without revealing your personal information.

2. Inefficient Results : Another issue with Google is their lack of optimization for specific search terms. For example, if you’re looking for information on veganism, you’re likely going to get very poor results from Google compared to other engines like Yahoo! or Bing. You’re much better off searching for “vegan recipes” or “vegan food” on those platforms instead.

3. Lack of Reliability : Another big downside of using Google is its overall reliability. From time to time, they experience outages that can prevent users from accessing their accounts or websites altogether. These outages typically last just a few hours but can be incredibly frustrating when they happen in the middle of important transactions or while trying to research a topic urgently. Alternatives like Yahoo! and Bing offer far more reliable search experiences.

4. Manipulating Search Results : Google is not the only search engine that can be manipulated to produce misleading results. Any search engine can be tweaked to show you information that is not actually related to the query you’ve made. This is often done by linking to paid advertising content, which will then generate more revenue for the provider.Using an independent search engine like DuckDuckGo will help guard against these kinds of scams.

5. Inability to Use Latent Semantic Indexing : Another problem with Google is their lack of support for Latent Semantic Indexing (LSI). LSI is a technology that allows websites to store and use data about the topics and keywords that users are interested in. This would make it much easier for Google to provide more relevant results, but they currently do not have the capability to do so. As a result, users are often forced to use Google’s less-than-ideal results instead.

6. Manipulation by Advertisers : Google is not the only platform that advertisers can manipulate in order to get their message across. Any platform that provides clickable ads (like Google) can be easily manipulated by advertisers in order to increase their profits . This is why it’s important to use an independent search engine like DuckDuckGo if you want to avoid being manipulated by advertisers.

7. Lack of Customization : Another major downside of using Google is their lack of customization options. They do not allow you to tailor your search results to your specific preferences or needs. This means that you’re likely to get results that are not as relevant or helpful as you would hope. You’re much better off using an engine like Yahoo! that allows for more customized results.

8. Lack of Competition : One of the main reasons Google is so popular is because there is little competition from other search engines in the market. This means that they can often charge high fees for their services, which can be a major deterrent for users looking for an affordable alternative. Alternatives like Bing and Yahoo! offer much lower rates, making them a much more affordable option when compared to Google.

9. Inability to Use Custom Queries : Another downside of using Google is the fact that you are not able to create custom queries (like you can with some other engines). This means that you are limited to the results that Google provides, which may not be as relevant or helpful as you would.

How to Write an Effective Essay on Google

If you are looking for an effective way to write an essay on Google, keep in mind the following tips:

1. Start with a clear thesis statement. Your essay will be more interesting and easier to read if you have a focal point or message that you want to communicate. Clearly state your position on the subject matter before getting started.

2. Use relevant and credible sources. When researching your topic, it’s important to use reliable sources that will support your argument. Be sure to cite any evidence that you use in your essay.

3. Be concise and organized. When writing an essay, it’s important to keep your thoughts concise and organized so readers can understand what you are saying quickly. Make use of headings, tables, and other formatting tools to help organize your ideas.

4. Use good grammar and mechanics. Mistakes in grammar and mechanics can distract readers from the main points of your essay, so make sure to use proper punctuation, capitalization, and spelling when writing.

Manisha Dubey Jha is a skilled educational content writer with 5 years of experience. Specializing in essays and paragraphs, she’s dedicated to crafting engaging and informative content that enriches learning experiences.

Essay on importance of yoga, essay on cow, climate change essay, essay on slaver, leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

245 Google Essay Topic Ideas & Examples

Wondering how to write an outstanding essay about Google? We are here to help! Read the article carefully – we included secret tips on how to write a Google essay. 170+ Excellent Topics, Do’s & Don’ts, free Goggle essay topic generator – all in this article.

👌 How to Write a Google Essay: Do’s and Don’ts

🏆 best google essay topics & examples, 🥇 most interesting google topics to write about, 🎓 simple & easy google essay topics, 📌 good essay topics on google, 💡 interesting topics to write about google, 📑 good research topics about google.

Google essay writing may be challenging for some students, as it requires extensive research. At the same time, essays on Google are interesting and engaging assignments that allow students to learn more about the company and its products.

Such papers can cover various issues, from technology to corporate culture. Our tips will help you to write outstanding university and college-level Google essays.

Here are the best examples of Google essay topics:

The advantages and disadvantages of Google’s censorship.
How can Google improve the lives of its users?
How access to Google affects the value of games?
Google as a motivator for changes in employee behavior.
Review of the Google algorithms.
Google: History of company development and SWOT analysis.
History of Google.

Feel free to use one of the titles we have suggested, and remember that there are many other Google essay ideas, too. You can ask your professor about them or find them online. Now that you have selected the topic for your essay let’s start working on the paper.

Check our list of recommendations on what to do or not to do in your Google essay.

Don’t hesitate to check out our free samples below and get useful ideas for your essay!

Google Democratic Leadership Style – Compared to Amazon Applying behavioural leadership style theories in Bezos and Schmidt’s case reveals that the Amazon CEO is an autocratic leader while the Google CEO is a democratic leader.
“Is Google Making Us Stupid?” by Nicholas Carr Nicholas Carr, in his article, “Is Google Making Us Stupid?” mainly discusses the basis and impact of the way the Internet affects or impacts our reading, reasoning, and writing habits as well as the way […]
Compensation Philosophy of Google – Structure & Benefits Essay The purpose of this paper is to examine the contribution of Google’s compensation plan to its efforts to motivate and retain talented employees.
Google’s Strategic Goals The global market for mobile devices continues to grow, which will has a direct impact on the company’s operations in the market. This approach has enabled the firm to stay competitive in its industry.
How Microsoft and Google Use Information Systems The Office applications are also in line with the IT initiatives of the company because they create room for surveys and questionnaires that can be carried out to gain more insight into the existing strengths […]
Google Case Study: SWOT Analysis This is an opportunity Google can exploit and stamp its control of the internet service market. The second recommendation is that Google needs to reorient its organizational structure and culture to promote development of its […]
Is Google Making Us Stupid? In the view of many, the internet has greatly contributed to the growth of knowledge and research. However, although the internet has greatly contributed to the growth of knowledge, it has been opposed by a […]
Google Company’s Major Challenges It is important to add that the changes will start with the notes to employees concerning the need for change. The employees should know the agenda and they will be informed about the major challenges […]
Google Company Overview Google has the largest market share of the search engines. Google has enhanced the entertainment industry, and shopping is just a click of a mouse.
Google Company’s Performance and Compensation Policies At the beginning of the year 2000, Google enhanced its computer solutions and introduced a ‘MentalPlex idea,’ which enabled the Google search engine to visualize the search results of the users.
The Case of Strategic Analysis of Google Inc. The company’s strategy has been focusing on the acquisition of companies Motorola Mobility Center and Keyhole that helped in the diversification of its products.
Employee Motivation and Reward at Google One of the factors that make most of the employees wish to work with Google Company is that the company offers an environment that promotes employee growth and development.
Google Company’s Situational Leadership The current CEO of Google, Larry Page, is a considered a great leader because of his ability to apply situational leadership skills in resolving some of the problems that threaten the success of the company.
Google’s Business-Level Strategies and Issues A business-level strategy refers to a set of commitments, plans, and initiatives that businesses, corporations, and organizations use to develop competitive advantage through exploitation of strengths of certain products in the market. Google should strive […]
Google Company: Larry Page’ Leadership Style In Google’s case, there is a favorable fusion of personal and organizational values that define its operations in the technology market.
Analysis of Google’s Corporate Strategy Nonetheless, despite the complexity of Google’s strategy, it is important to understand that the main component of the company’s strategy is advertising.
Google’s Project Oxygen and Its Issues It is also imperative to test the sustainability of the project through a two-year data collection and testing process in order to determine if the members of the target group aspire to become better managers.
Google Company Analysis In the case of Google, the company has got the following strengths. Recent new items As a company which is in the information sector, Google has been working towards establishing links and coming up with […]
Google Company’s External Environment and Leadership Google’s mission has been “to organize the world’s information and make it accessible to every person”. Google has produced the best apps to support the needs of these individuals.
Google Company as an Open Systems Organization The purpose of this report is to describe Google through the prism of the open systems theory and provide recommendations for how the selected organization can strengthen its open world mindset.
Google and Ethics The purpose is to show that a company like Google must behave ethically and all the decisions made by managers and other superiors should be guided by the highest morale and respect to the surrounding […]
Why Google Failed in China Mainland In the light of these circumstances, it becomes important to examine the role played by the Chinese government and the law relating to internet that adversely impacted Google in China, eventually leading to its failure […]
Five-Forces Model in Google Google is one of the largest technology companies in the world. There is low threat of substitution because Google’s products are dominant in the internet and software industries.
Google Inc.’s Motivation, Principles and Methods This paper looks into the theories and methods used by Google to motivate its employees and the issues that the company is able to solve due to this practice.
Organizational Analysis: Google Company The informal structure of the organization or the informal dimension represents the autonomy, mobility, and sovereignty of members of an organization and the impact they have on the general decision-making process in the organization.
Google and Stupidity As a result, the intensity of their work is reduced, and the “obsession” of people with Internet surfing leads to impulsiveness and a loss of ability to leisurely and in-depth intellectual activity.
Business Level Strategy and TOWS Matrix of Google To curb these competitors, the company has also employed a grand strategy of product development from time to time to rebrand its products and services so that they remain appealing and attractive to their customers.
Sundar Pichai’s Leadership and Action Logics As a result, the issue of action logics presented in this paper is vital because it paves the way for leaders to develop practical ways of understanding not only their individual codes of conduct but […]
Organizational Culture of Google Incorporation This essay examines the culture of Google Incorporation. Google uses a powerful approach to empower and guide its employees.
Google Company’s Fundamentals of Management The success of Google LLC is attributable to various elements and initiatives that make it competitive and aware of different issues existing in its key industries.
Google and Microsoft Corporations Business Models Comparison Considering the dynamic nature of the business environment, a firm’s management teams should not only base the success on the effectiveness with which they offer their product and services.
Google Inc.’s Business Strategy and Company Analysis Google was founded in 1996, and in 11 years become one of the leading search engines and advertising companies in the world.
Google Glass Product: Operations Strategy The paper will first try to understand the general environment of the Google Glass and the objective and goals of the company for the product.
Google Inc.’s Organizational Psychology Organizational psychology plays a critical role in the effectiveness of a firm to find candidates which are able to demonstrate high performance on the job while fitting into the workplace culture, thus a complex talent […]
Rhetoric in “Is Google Making Us Stupid” by Carr An overview of the essay revealed the application of a careful appeal to the reader’s emotions, the establishment of the writer’s credibility, logical presentation of relevant information, and the subtle entreaty using shared experiences.
Managing Diversity among Expatriates: Google Employees Deploying in Rwanda The target group for this training is expatriates coming from the United States and Europe and moving to the new Google LLC’s offices in Rwanda.
Leadership Styles of Yahoo, Blackberry, and Google Using the identified characteristics of transactional and transformational leadership styles in the literature review, the paper attempts to specify the leadership styles that each of the three organizations deploys using the primary data from the […]
Google Inc’s Marketing Strategies Political factors Government regulation of the internet services Taxation policies Regulation on excess capacity The world is in the process of employing a free trade policy whereby the market is the one that determines the […]
Google’s Compensation Strategy and Reputation The firm wanted to change the reputation such that the perception has now changed to indicate that the company is the best place to work.
Google’s Project Oxygen and Managerial Role Thus, the company puts a lot of emphasis on the proper treatment of employees, in turn, encouraging the development of proper relationships between the employees and the management. The key issue that can be deduced […]
Google’s Operations and Supply Chain Strategy As the founders of the company, Sergey Brin and Larry Page jointly own 16 per cent of the total shares of the company.
Communications and Media: Case Study of Google Company Perhaps the most outstanding achiever in the global business realm is the most renowned international search engine company known as ‘Google Company.’ The global population and researchers in specific have remained speculative of the uniqueness […]
Google-Motorola-Lenovo Acquisition The acquisition of Motorola is a good deal for Lenovo because it has competitive abilities that are likely to make Motorola more successful than Google.
Google Company’s Self-Directed Teams Empowerment Instead of foisting the entire weight of decision-making onto the employees, the company managers allow the staff to make choices only in the domains that the staff is entirely proficient in and regarding the issues […]
Google Chrome SWOT Analysis Chrome is well poised to remain the number one choice for web users because it is available in both desktop and mobile platforms.
Google Inc. Employees’ Intercultural Competencies The actual purpose of this selection procedure is to serve as an instrument to gain insight into the qualitative aspects of the tested applicant’s perception of the surrounding corporate reality and the individual’s place in […]
“Google: Don’t Be Evil Unless…” When this happens, Google should not have to use other background means to access information from such a user because the intention not to use Google’s services was explicitly demonstrated by the user’s actions.
Flexible Firms: The Case of Google Google exercises flexibility in the place of work and flexibility in the scheduling of work hours by allowing their employees to telecommute.
Overview of Google’s Intellectual Property Governance The controversy surrounds the problems that emanate from the intellectual property that the Chinese government felt that the company has been breaching the law by their unfiltered contents in the search engine.
Google: Human Relations & Political Economy Model Political economy therefore “refers to the study of trade and production, and how the two relate to the distribution of income and the law”.
Google Corporation in Japan This paper pays a close attention to its Japan operations by exploring its current activities in the country, the challenges it faces in this market, and possible strategies for improving its performance in the Asian […]
Google Inc Performance and Strategies The IPO was a phenomenon success because by the end of the first day of trading, there was an 18% appreciation of the firm’s shares in the market. To remain competitive in the market, the […]
Google’s Competitive Strategy The company has developed its own infrastructure that ensures that its customers experience efficient and fast search; and this allows the company to maintain its competitive edge over other search engines.
Google Business Strategy The search engine is the main business of the firm. Google has built its business through the differentiation strategy of its core business, which is the search engine.
Google and Its Expansion Strategy The popularity of mergers and acquisitions has become especially evident in the XXI century; however, it was not until Google, Inc.decided to establish stronger links with the Android, Inc.in August, 2005 that the world of […]
Organizational Communication: Google’s Organization Google’s hierarchy tends to be flat, its chain of command flexible and accessible, and its communication networks relaxed and casual; this is not the case, however, for many organizations, including Google’s shareholders and several organizations […]
Google Corporation: Business Profile Google Corporation is an American company providing one of the most powerful search engines in the world. Administrative Google Company Level is the highest level which includes specialists in charge of the administrative work for […]
Google Company’s Alliances Some believe, due to the market structure, alliances become inevitable, and the type of market determine the reason for the alliance.
Google Acquisition of Motorola Company The other reason was to enhance the Android system in order to counter the influence of competitors in the market. This was a blow to Google as the company had hoped to enhance its presence […]
Google Inc.’s Measuring and Retaining Talent The third significant component of talent management is the development and retention of talent. First of all, it is necessary to classify the potential difficulties in talent management.
Google, Apple and Microsoft Strategies For Google, the first and the foremost sphere is the advertisement; the Internet applications and mobile phones come at close second, according to the case study.
The Role of Line Manager in Enhancing Employees’ Performance in Google The study conducted in Google represented the technology industry and remain the focus area to understand the role of line managers in enhancing the employees’ performance.
Google Inc. Market Strategies The case study reveals that this company has achieved success in the market because of its unique strategic plans it has been using in the market for the last one decade.
Comparison between Google and Wolfram Alpha For the purpose of comparison between Google and Wolfram Alpha, the medical community has been chosen to demystify some of the facts.
The History and Growth of Google On the other hand, Google has yet to become very successfully in the developing countries not because of government censorship, but due to the inaccessibility of the web to many people.
Google Search Engine and Yahoo Search Engine Once retrieved, the contents of the site are checked in order to get a proper way of indexing in the search engine.
Google and Samsung: The Human Resource Strategies The management established the centre to administer the “Samsung with high potentials” vision and advance a cohesive culture through its employees.
Google Technologies and Their Impact on Society Another attractive feature of this technology is the value for money with regard to the prices paid for both the internet and cable television.
Google`s Functional Strategies In terms of marketing strategy, the most important one is that everyone could use Google services for free. Instead, Google’s ideas should be adjusted to the needs and specialization of a firm.
Corporate Social Responsibility: Case of Google The problem is that I did not read the five portions of materials given by the tutor, so that I failed to collect sufficient arguments for my point of view.
Google Docs Challenges and Opportunities In this paper, I will discuss the Google Docs as a one of the prominent tools for collaboration, and try to present the challenges that are faced in its implementation, and how they are overcome.
Employee Engagement in Google The proposed research will examine whether the engagement strategy motivates employees to stay longer at the company. The HR managers may be interested to know how the firm’s engagement strategy addresses the diverse needs of […]
Google: Managing Workforce Diversity For the Google Company, workforce diversity management is critical in the endeavor to increase the ability to address the various needs of more diverse Google customer base.
Comparison Between Google and Microsoft Products The Google Company’s strategy is bases upon the internet technology while Microsoft dominates management of the desktop applications with a wide range of software.
Google’s Strategic Use of Information Technology: Profitability and Corporate Social Responsibility One can just imagine the confusion, anguish and despair felt by the residents of the city in the aftermath of the disaster.
Google Glass Technology and Its Future Hence, it is crucial to discuss Google Glass and its features, including what the future holds for this technology. The only problem is that Google Glass has not been demonstrated to be a lasting solution […]
HR Data Analytics at Google Inc. One of Google’s approaches is collecting information about the effectiveness of the reward system promoted to retain and stimulate the activities of subordinates.
Google Inc.’s Organizational Behavior and Creativity It is important to understand that moods and emotions may have direct impact on the quality of work environment hence the output of employees.
Google and Microsoft’s Financial Management This means that in 2009, Google’s efficiency in the use of the firm’s asset to generate returns to the owners had improved but in 2010, Google was less efficient in generating returns to the providers […]
A Revolution in the Making, Preparing for the Google IPO Non-monetary benefits can also be derived, such as the publicity the company gets in the market due to the IPO, which could help the company increase its market share.
Google Company’s Recruitment and Retention Strategies Therefore, it is possible to conclude that recruitment and retention strategies employed at Google are effective as they contribute to employees’ and the company’s performance.
Google and Yahoo – Detailed Business Comparison Directory and other applications also provide the company with a window of opportunity for new business and income streams as organizations increasingly realize the need to advertise online.
Google Analytics as a Business Intelligence Tool Google Analytics is considered a powerful freemium tool for Web site and mobile app analysis, making it one of the most successful BI tools with superior return on investment.
Google in 2008 The paper also focuses on the corporate strategy of the company and in the end, it comes up with recommendations to increase its performance in the short run and in the long run.
Google Success Strategy It has grown to acquire an impressive 54% share in the internet search market, with about 80% of internet references provided by Google. Google has employed one of the most effective business strategies thus its […]
Analysis of Google Business Plan Google Inc is one of the most successful global organizations in terms of growth, financial stability, and marketing. According to Pinson, the mission of Google is “To Organize the world’s information and make it universally […]
Competitive Advantage: Google Case Study Thus, the paper aims to discuss disruptive innovation and the aspects of competitive advantage in the business market. In economics, a circumstance is said to as having a comparative advantage, which allows for the possibility […]
Strategic Management at Google, Amazon, Toyota, and Nike Google’s provision of a wide range of free programs and services presents an example of a marketing strategy focused on product delivery.
Discussion on Why TikTok Dominating Google While this is the case, TikTok’s popularity has eclipsed Google and every other social networking site, and it is already overtaking Google’s whole suite of goods, including Gmail and Google Maps.
The Google Art Project Analysis The artist employs the principle of emphasis by placing the dove in the middle of the medium with a woman’s features.
Organizational Behavior Consultancy for Google The choice was made in favor of these approaches as they consider the value of a human resource within the company’s activities and the importance of establishing and encouraging its work.
Google’s Culture: Innovation, User-Centric Marketing, Sustainability The company ensures that employees love their work and want to do it, and that is what will bring the company success.
The Google Company’s Employee Motivation Over the years, the organization has grown to be the best in data collection and technological advantages in artificial intelligence. As a result, Google is one of the greatest businesses to use as a benchmark […]
The Use of Digital Devices in Apple, Google, and Amazon Customers need to know the use of the collected information and the degree of protection of such data. The companies also need to secure their routers and those of their clients.
Microsoft Teams, Discord, Skype, and Google Workspace Comparison Discord-it uses the same database from a different vendor, allows companies to use data intensively with minimal latency and scale efficiently.
Sexism and Internal Discrimination at Google The recommendation in the case is that the organization should provide justice to all the employees who are victims of discrimination and sexual harassment, irrespective of the perpetrator.
Google Docs as a Tool for Collaborative Writing The significance of the problem: the inability to adapt teaching practices to the needs of ELLs is likely to result in a continuing learning gap for all current and future students.
Google’s Human Resource Management Decision-Making Consequently, Google optimizes its algorithms not just to meet the diversity of consumers and their interests but also to enhance HRM.
Google and Meta: The Case Study This implies that other rivals will have to depend on Google and Meta to publish their advertisements, making them a monopoly in the industry against the EU trade rules in the region.
Google Internal Communication: Actions for Improvement To conclude, the efficiency and speed of communication in a company play an important role in creating a favorable working environment and company growth.
Microeconomics: “Google in Court…” Article by Chan As a case of tax incidence, it can be demonstrated that taxing these products will cause their prices to rise, which means that the consumers are the stakeholders who bear most of the tax burden.
“Google’s Switch to Android App Now…” by Khan In fact, the decision to create this app is made for the purpose of removing the switching costs for the buyers.
The Google Dilemma Regarding Antitrust and Intellectual Property Thus, the lawsuit is at the heart of Google’s control over the Internet for millions of people in America and around the world.
Google’s Vendor Lock-In and Cloud Computing The need to migrate from one cloud service to another and the risks involved therein have been studied to reveal the existence of vendor lock-in and unveil the potential solutions therein.
Google and Microsoft: Antitrust Law Extra Credit Due to the unclear outcomes of the Microsoft case, it is difficult to say if the current case against Google will be successful as well.
The New Google Search Algorithm With Neural Network Therefore, BERT is pre-trained on a marked language model, and the essence is that it is necessary to predict the word not at the end of the sentence but somewhere in the middle.
Why Google Was Wrong Firing James Damore While I agree with the fundamental logic of the argument and do not believe that James Damore should have been fired, I have also identified an issue in his argument related to the interpretation of […]
Discussion: Google Making Us Stupid The internet has continually affected the cognition of human beings. The internet has affected most of the operations that people do.
IT Process at the Company “Google” Research of the IT process at “Google” is the key idea to be considered in this paper.”Google” is known for its innovative technologies, fast and straightforward search engines, software, equipment, and progressive methods of working […]
Google Inc.: Its History and Issues the Company Is Facing Google has to work on the interconnectivity of its services to provide a better customer experience and capitalize on the opportunities that are currently missing.
Survivors of the Google Share Crash: The Rise of Motorola and LG Caused by a premature publishing of the company’s annual report, the crisis resulted in Google shares cost dropping rapidly and a range of companies being left nearly devastated.
Google France Fighting for Advertisement Opportunities Namely, companies, including those of greater influence in a target market, should be restricted in the extent of space that they can use to advertise their services.
Google: Product Manager – Los Angeles The collaborative work in Product Management is one of the top reasons for which Google brings innovative products improving access to the world’s information.
Google’s Success: Contributions to Google’s Success With the continuous innovations, it has provided unique and updated services that contribute to its success. It is a strategy that has contributed to the success of the company.
Google: Organizational Behavior The much attention should be paid the way in which theoretical concepts of organizational behavior are translated into real-life policies of Google.
Google Technologies That Are Currently Developing One of the areas that Google invests in and promotes is self-driving automobiles. The company is working with the Renewable Energy Buyers Alliance to promote legislative changes that simplify corporate procurement of wind and solar […]
Google Street View: Knowing Your City The connection to the city’s culture is made possible by the interaction with different people in the city and understanding the different perspectives of the city people.
The Web Spider Program Akin to Google Search The eigensystem analysis of the connectivity matrix for the web spider program test sample is conducted to find eigenvalue and the corresponding eigenvector.
Apple and Google Companies’ History In this instance, the core aim of this paper is to discover the formation and the start and the company’s operations, and the introduction of the first public offerings of stocks of each company.
Innovation at Google: How Does It Generate Its Revenues? Basically, Google’s triumph in the current competitive market is ideally based on the effective utilization of the available innovative opportunities, its future business visions, and the knack to exploit the available tools.
James Grimmelmann: The Google Dilemma James Grimmelmann was the author of The Google Dilemma. This was evident in the author’s choice of words and the explanations made.
The IPOs of Google and Morningstar: Review Secondly, there is much risk related to the potential overpricing and underpricing of the shares which in the case of Google did not bring much loss to the buyers. It is important to know whether […]
Google Incorporated: General Information Under the history section, the article states that the company was created in 1996 through the entrepreneurial attempts of Larry Page and Sergey Brin as a way to improve on the search engines that existed […]
Google’s Potential Acquisition of Groupon First, the report presents an analysis of the value Google’s potential acquisition of Groupon would add to the shareholders of the two companies.
Google Jumps Into Fashion E-Commerce In addition, the organizational strategy of the company is to find new ways of serving customers. It is important for managers to embrace information systems in order to achieve the corporate goal of a business […]
Google Stock Since Its Initial Public Offer At the close of the first day of trading, the share was valued at $100. In December the same year, the close adjusted price was at a high of $414.
Google Boosts Currency Hedges as Dollar Rallies From Record Low Thus, every corporation functioning in the multitude of markets has to take a set of measures to protect its revenues from shrinking in the process of currency exchange. In the context of measures taken by […]
Are Internet and Google Making Us Stupid? In the past, people used to do their research in libraries and labs, but nowadays, with the advent of the internet, Google has become an easy source of information for almost all questions.
Google Scholar, Microsoft Academic and Worfram Alpha In addition to Microsoft Academic and Google Scholar, there are other information sources, such as Wolfram Alpha, that try to convince academicians of the validity of the information that they constitute.
Windows vs Google. New Operating System as the Key to Success Nevertheless, the peculiarities of the market and the high level of demands on it could be taken as the guarantee of the great level of expected incomes for a new OS.
Multinational Company: Google INC. Strategic Analysis in the USA and South Korea Moreover, in this paper, the analysis is done on Google Inc.operations in the USA, where its headquarters reside, and South Korea, one of Google Inc.’s subsidiaries.
The Best Workplace: Google, Boston Consulting Group and Genentech The diversity of employees represents the society in which the company performs. In spite of the fact that the workload is high, the company’s management establishes a balanced workflow and a comfortable working environment.
Google: The Market Leader in the Field of Multimedia However, the most fascinating fact is that due to the size of this container, it could literally be transported and dropped anywhere Google wishes in just overnight.
Ways to Improve Google Performance According to the philosophy that inspires the work of Google, its strategy of work is formed on the basis of its two main objectives: its priority is the organization of the information around the world […]
Triumvirate Leadership in Terms of the Google Corporation Though the management was concentrated in hands of one person in terms of common management strategies, suchlike development of leadership competencies and ensuring a healthy work environment, it is necessary to mention that the founders […]
A.Wright on Employement in Google According to her, the employees of Google are content with this process as Google prefers to hire people who are opinionated and they are used to providing one due to the corporate culture.
The Monopoly of Google in Digital Library The launch of Digital Library shows that when the conditions for monopoly are prevalent, that is, no barriers to entry and exit, perfect information for business decision-makers and consumers, perfect rationality on the part of […]
Google Inc.’s Triumvirate Leadership In the case, the managerial and the leadership characteristics are joined in the triumvirate formed inside the company. The main participants of the triumvirate are the founders of the company, Sergey Brin and Larry Page, […]
Failures of Google Inc. in Products and Partnerships While Google has made several big moves to partner with mobile providers like China Mobile and Vodafone, companies in the US have been reluctant to enter such deals because they do not easily view Google […]
The Idea of Subculture and Understanding the Google Culture He is the author of the popular Enterprise Search Report and spent nearly a year and a half researching and writing The Google Legacy.
Google Drive Cloud Service’s Marketing Plan Google is a global technology leader and the developer behind the most successful internet project such as YouTube, the search engine with the same name, and Android. The company’s flagship service, Google Search, is the […]
Google Inc.’s Historical Ethical Dilemmas It is sad to say that various forms of unethical behavior are common in the workforce, and specific analysis is required to determine the impact of this phenomenon on the business industry.
Google Creates a Unique Culture: Case Analysis It is valid to presume that Google’s unique culture will be of tremendous help for the enterprise in the future not only because it helps attract and retain talents and but also because it suits […]
How Google Measures and Retains Talents Based on the analysis of the case study on the recruiting principles of the company, it is possible to cite objective arguments and reasoning concerning the success of the methods used.
Google Inc.’s Work and Organisational Psychology The sought out data is supposed to provide HR managers with in-depth insights into the workings of the employee’s psyche: the main precondition for the former to be able to identify core competencies in the […]
Google Inc.’s Talent Recruitment and Retaining It represents a variety of personal qualities that contribute to the quality, productivity, and timeliness of the provided service. Stands for communication skills and the ability to present a point to others in an efficient […]
Google Incorporation’s Development This paper aims to examine Google, its creation and worth, as well as the meaning of the company in the context of media.
Google Corporation: Technology Implementation Plan One of the possible advances in this respect can be the implementation of blockchain technology which can reduce the cost of transactions, simplify the record-keeping, and provide data privacy.
The 2010 Dispute Between Google and China The issue of the 2010 dispute was in the desire of Google to show uncensored search results and thus protect the privacy of the users.
Google Corporation: Emerging Technologies for Solving Problems It is important to prevent the harmful influences that the problems may have on the company’s status in the IT market.
Google Inc.’s Experience Facing Current Events This strategy is an appropriate example of business environment analysis due to the rate of India’s economic development and enormous economic potential.
Innovation From Google as Free Food Strategy Since the beginning of its operation, Google has only attracted more users yearly and thus the need to have employees that are willing to function without the need for supervision.
How to Create a Spreadsheet in Google Docs? One of the columns was to carry the walker’s name, while the second was for recording the amount the walker raised, and the third to fill in the organization with which the walker was affiliated.
Search King vs. Google: Case Analysis There is no obligation for Google to restore the rank of Search King to previous levels or including the website in its search engine.
Google Inc.’s “Three-Thirds” Human Resource Team To function as a team, the group must measure performance using a collective approach. Finally, the success and failure of the team can be measured as a collective effort.
Innovations in Google, Southwest Airline and George’s Pizza That way, she can assist the employees that work under her to generate ideas based on the weaknesses of the rival companies and consumer demands. Admiration and class are some of the social factors that […]
Google Company’s Design Strategy According to the latter, the company exists to “organise the world’s information and make it universally accessible and useful”; at the same time, striving “to provide access to the world’s information in one click” is […]
Exploring Landscapes with Google Earth In terms of the overall overlook on the map of Australia, the most distinctive feature is the desert which covers the central part of the continent, extending towards the west.
Google Analytics and Its Marketing Benefits It also addresses the case on how to improve the financial status of the company and those planning to join the industry.
Google Chrome Browser and Operating System Google Chrome is an application, whereas Google Chrome O/S is a computing system that contains several applications. As for Google Chrome, it is necessary to note that this application meets many requirements of users.
Google Incorporation: Organizational Technology
Google Inc.’s Strategy and the Right to Be Forgotten
Google+ Shut-Down and Its Causing Changes
Google Trends Analysis of Childhood Obesity
Google Chromebooks Distribution Strategy
Google LLC Corporation: Major Impact on the Results
Google Company as a Monopoly
Carter Capital Management’s Google+ Advertising
Google Inc’s Mission and Structure
Google, Apple and Facebook Companies Competition
Google Company’s 10-K Report for 2012 Fiscal Year
Google Inc.’s Current State of Affairs and Future Plans
Google Inc. in the Internet Portal Services Industry
Google and Amcor Companies’ Intrapreneurial Practices
Google Inc.’s Competitive Advantage and Future
Google’s Corporate Values and Goals
Google Android OS: Strategic Plan
Google Company’s Ethical Analysis
Google Glass: Advertising of the Technology
Google Company’s Success
Google Company’s Personal Development Plan
Google Company: Organizational Culture Profile
Google Company’s Full Range Leadership Development
Google Glass Innovation’s Strengths and Weaknesses
Google’s Self-Driving Car Project Stage and Prognosis
Google’s Driverless Cars and Renewable Energy
Google Company’s Ranking and Antitrust Law
Google’s Innovation and Recruitment Management
How Google Chooses Employees?
Salesforce, Google and Microsoft
YouTube and Google Video
Google as a Monopoly of the Web Search
“Marry Me” through Google Glass
Google AdSense for Restaurant Business
Google, Yahoo, and Apple: Stock Prices Movement
Google Self Driving Car’s New Idea
Google Does No Evil
Management Interview in Google
Google Inc’s Corporate Strategy
Google’s Entry into Asian Markets
Google’s Future Plans Issues
Google Operations in China
Google: Executing Innovations and Maintaining Its Market
Google in Corporate Business World
Individual Case: Google Incorporation
Social, Technical and Financial Aspects of Google Company
The Change Analysis: Google and Twitter
Google and Twitter: On Their Way to Global Dominance
“The Prince” on the Dominance of Google
IT Security in Google
Google Corporation Investments Evaluation
Google’s Strengths and Weaknesses in China
Google’s Corporate Culture and its Success
Google: External Threats and Prospects
Google.cn in Chinese Economy
“Google’s Strategy in 2010”
Google Cloud Products in Khan Academy
Microsoft and Google Companies Financial Management
How Google Governs the Internet
The Case of Google Inc
Google’s Motto Strategic Management
Approach of Leadership the Management at Google Should Use to Keep Bisciglia Happy
Company Analysis – Google
Google Prepares Markets for Digital Economy
Google Strategic Plan Design
Antitrust Case: FTC Wary of Apple and Google
Strategy of Google Company
Google LLC: SWOT and PEST Analyses
Google’s Growth Opportunities and Threats
E-Commerce Management Issues: Universal Tube vs. Google
Google’s Strategy in 2009
Google Inc in China
Google Company’s Corporate Culture
Google: Business Administration
Google Company Strategies on the China’s Market
The Functionality of Google as a Corporation in China
Google Company Inc.: One of the Best Secretive Companies in the World
Google Organization theory and design
Google Corporation’s Efficient Business Strategy
Google Company Future Sustainability
The Google Company’s Financial Strains
Google Corporation Challenges in China
Google’s view on the future of business
Google Refused Trademark for Nexus One
Google in the 21st Century: Why it remains A Market Leader
Chicago (A-D)
Chicago (N-B)

IvyPanda. (2024, February 27). 245 Google Essay Topic Ideas & Examples. https://ivypanda.com/essays/topic/google-essay-examples/

"245 Google Essay Topic Ideas & Examples." IvyPanda , 27 Feb. 2024, ivypanda.com/essays/topic/google-essay-examples/.

IvyPanda . (2024) '245 Google Essay Topic Ideas & Examples'. 27 February.

IvyPanda . 2024. "245 Google Essay Topic Ideas & Examples." February 27, 2024. https://ivypanda.com/essays/topic/google-essay-examples/.

1. IvyPanda . "245 Google Essay Topic Ideas & Examples." February 27, 2024. https://ivypanda.com/essays/topic/google-essay-examples/.

Bibliography

IvyPanda . "245 Google Essay Topic Ideas & Examples." February 27, 2024. https://ivypanda.com/essays/topic/google-essay-examples/.

Facebook Topics
Twitter Topics
eBay Topics
LinkedIn Topics
Myspace Topics
Samsung Topics
AT&T Topics
Vodafone Research Ideas
Netflix Topics
Costco Titles
Microsoft Topics
Apple Topics
YouTube Topics
Yahoo Research Topics
Amazon Topics

Google Inc. Case Study: What Google Should Do

Categories: Business Success Company Google

About this sample

Words: 1685 |

Published: Dec 3, 2020

Words: 1685 | Pages: 4 | 9 min read

Introduction, problem statement, recommendations, situational analysis, analysis of options, summary of analysis.

Bhasin, H (2016) SWOT analysis of Yahoo. Marketing91. Available on http://www.marketing91.com/swot-analysis-of-yahoo/.
Collins, D. J., & Montgomery, C. A. (1998, May-June). Creating corporate advantage. Harvard Business Review, 71-83.
Collins, J. C., & Porras, J. I. (1996, September-October). Building your company’s vsion. Harvard Business Review, 66-77.
Edelman, B., & Eisenmann, T. R. (2011, April 11). Google Inc. Harvard Business School, 1-21.
Eisenhardt, K. M., & Sull, D. N. (2011). Strategy as simple rules. Harvard Business Review, 107-116.
Hooker, L. (2016) How Did Google Become the World's Most Valuable Company? bbc.com. Available on http://www.bbc.com/news/business-35460398.
“Industry Statistics Predict Favorable Growth for e-Commerce; Snap Easy Offers Advice for Prospective Online Entrepreneurs” (2012). PRWeb. June 23, 2012. Retrieved October 7, 2012 from http://www.prweb.com/releases/2012/6/prweb9631165.htm
Rowland, C. (2017) Google PESTEL/PESTLE Analysis & Recommendations. Panmore Institute. Available on http://panmore.com/google-pestel-pestle-analysis-recommendations.
Thompson, A. (2017) Google’s Generic Strategy & Intensive Growth Strategies. Panmore Institute. Accessed from <a>http://panmore.com/google-generic-strategy-intensive-growth-strategies

Cite this Essay

Let us write you an essay from scratch

450+ experts on 30 subjects ready to help
Custom essay delivered in as few as 3 hours

Get high-quality help

Dr. Heisenberg

Verified writer

Expert in: Business

+ 120 experts online

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Related Essays

1 pages / 637 words

4 pages / 1597 words

3 pages / 1296 words

2 pages / 834 words

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

121 writers online

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

Related Essays on Google

Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review.Hill, T., & Westbrook, R. (1997). SWOT analysis: It's time for a product recall. Long Range Planning.Google Investor Relations. [...]

Google is a highly influential and innovative technology company that has significantly impacted the way businesses operate in the digital age. One of the key factors contributing to Google's success is its team-based [...]

Google is one of the most prominent and innovative companies in the world, known for its groundbreaking products, services, and work culture. With a focus on attracting and retaining top talent, Google has developed a [...]

Google has been a dominant force in the global technology industry, with a significant presence in various countries, including Russia. However, Google's dominance in the Russian market has been challenged by an antitrust [...]

Google Chrome is a freeware web browser developed by Google. Released in September 2008, for Microsoft Windows, and was later ported to Linux, macOS, iOS and Android. Google Chrome is also the main component of Chrome OS, where [...]

In the article “Is Google Making Us Stupid?” by Nicholas Carr he argues that the internet is changing the way we think and work for the worst. I have to disagree. Although the internet is changing us, it’s for the better. First, [...]

Get Your Personalized Essay in 3 Hours or Less!

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

Instructions Followed To The Letter
Deadlines Met At Every Stage
Unique And Plagiarism Free

Is Google Making Us Stupid?

What the Internet is doing to our brains

An illustration of an "Internet Patrol" officer writing a ticket while someone stands in front of a "Minimum Speed" sign

“Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. My mind isn’t going—so far as I can tell—but it’s changing. I’m not thinking the way I used to think. I can feel it most strongly when I’m reading. Immersing myself in a book or a lengthy article used to be easy. My mind would get caught up in the narrative or the turns of the argument, and I’d spend hours strolling through long stretches of prose. That’s rarely the case anymore. Now my concentration often starts to drift after two or three pages. I get fidgety, lose the thread, begin looking for something else to do. I feel as if I’m always dragging my wayward brain back to the text. The deep reading that used to come naturally has become a struggle.

I think I know what’s going on. For more than a decade now, I’ve been spending a lot of time online, searching and surfing and sometimes adding to the great databases of the Internet. The Web has been a godsend to me as a writer. Research that once required days in the stacks or periodical rooms of libraries can now be done in minutes. A few Google searches, some quick clicks on hyperlinks, and I’ve got the telltale fact or pithy quote I was after. Even when I’m not working, I’m as likely as not to be foraging in the Web’s info-thickets—reading and writing e-mails, scanning headlines and blog posts, watching videos and listening to podcasts, or just tripping from link to link to link. (Unlike footnotes, to which they’re sometimes likened, hyperlinks don’t merely point to related works; they propel you toward them.)

For me, as for others, the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind. The advantages of having immediate access to such an incredibly rich store of information are many, and they’ve been widely described and duly applauded. “The perfect recall of silicon memory,” Wired ’s Clive Thompson has written , “can be an enormous boon to thinking.” But that boon comes at a price. As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.

I’m not the only one. When I mention my troubles with reading to friends and acquaintances—literary types, most of them—many say they’re having similar experiences. The more they use the Web, the more they have to fight to stay focused on long pieces of writing. Some of the bloggers I follow have also begun mentioning the phenomenon. Scott Karp, who writes a blog about online media , recently confessed that he has stopped reading books altogether. “I was a lit major in college, and used to be [a] voracious book reader,” he wrote. “What happened?” He speculates on the answer: “What if I do all my reading on the web not so much because the way I read has changed, i.e. I’m just seeking convenience, but because the way I THINK has changed?”

Bruce Friedman, who blogs regularly about the use of computers in medicine , also has described how the Internet has altered his mental habits. “I now have almost totally lost the ability to read and absorb a longish article on the web or in print,” he wrote earlier this year. A pathologist who has long been on the faculty of the University of Michigan Medical School, Friedman elaborated on his comment in a telephone conversation with me. His thinking, he said, has taken on a “staccato” quality, reflecting the way he quickly scans short passages of text from many sources online. “I can’t read War and Peace anymore,” he admitted. “I’ve lost the ability to do that. Even a blog post of more than three or four paragraphs is too much to absorb. I skim it.”

Anecdotes alone don’t prove much. And we still await the long-term neurological and psychological experiments that will provide a definitive picture of how Internet use affects cognition. But a recently published study of online research habits, conducted by scholars from University College London, suggests that we may well be in the midst of a sea change in the way we read and think. As part of the five-year research program, the scholars examined computer logs documenting the behavior of visitors to two popular research sites, one operated by the British Library and one by a U.K. educational consortium, that provide access to journal articles, e-books, and other sources of written information. They found that people using the sites exhibited “a form of skimming activity,” hopping from one source to another and rarely returning to any source they’d already visited. They typically read no more than one or two pages of an article or book before they would “bounce” out to another site. Sometimes they’d save a long article, but there’s no evidence that they ever went back and actually read it. The authors of the study report:

It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of “reading” are emerging as users “power browse” horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. “We are not only what we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain . “We are how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged.

Reading, explains Wolf, is not an instinctive skill for human beings. It’s not etched into our genes the way speech is. We have to teach our minds how to translate the symbolic characters we see into the language we understand. And the media or other technologies we use in learning and practicing the craft of reading play an important part in shaping the neural circuits inside our brains. Experiments demonstrate that readers of ideograms, such as the Chinese, develop a mental circuitry for reading that is very different from the circuitry found in those of us whose written language employs an alphabet. The variations extend across many regions of the brain, including those that govern such essential cognitive functions as memory and the interpretation of visual and auditory stimuli. We can expect as well that the circuits woven by our use of the Net will be different from those woven by our reading of books and other printed works.

Sometime in 1882, Friedrich Nietzsche bought a typewriter—a Malling-Hansen Writing Ball, to be precise. His vision was failing, and keeping his eyes focused on a page had become exhausting and painful, often bringing on crushing headaches. He had been forced to curtail his writing, and he feared that he would soon have to give it up. The typewriter rescued him, at least for a time. Once he had mastered touch-typing, he was able to write with his eyes closed, using only the tips of his fingers. Words could once again flow from his mind to the page.

But the machine had a subtler effect on his work. One of Nietzsche’s friends, a composer, noticed a change in the style of his writing. His already terse prose had become even tighter, more telegraphic. “Perhaps you will through this instrument even take to a new idiom,” the friend wrote in a letter, noting that, in his own work, his “‘thoughts’ in music and language often depend on the quality of pen and paper.”

How to Trick People Into Saving Money

abstract illustration with mouth, column, geometric shapes

The Dark Psychology of Social Networks

“You are right,” Nietzsche replied, “our writing equipment takes part in the forming of our thoughts.” Under the sway of the machine, writes the German media scholar Friedrich A. Kittler , Nietzsche’s prose “changed from arguments to aphorisms, from thoughts to puns, from rhetoric to telegram style.”

The human brain is almost infinitely malleable. People used to think that our mental meshwork, the dense connections formed among the 100 billion or so neurons inside our skulls, was largely fixed by the time we reached adulthood. But brain researchers have discovered that that’s not the case. James Olds, a professor of neuroscience who directs the Krasnow Institute for Advanced Study at George Mason University, says that even the adult mind “is very plastic.” Nerve cells routinely break old connections and form new ones. “The brain,” according to Olds, “has the ability to reprogram itself on the fly, altering the way it functions.”

As we use what the sociologist Daniel Bell has called our “intellectual technologies”—the tools that extend our mental rather than our physical capacities—we inevitably begin to take on the qualities of those technologies. The mechanical clock, which came into common use in the 14th century, provides a compelling example. In Technics and Civilization , the historian and cultural critic Lewis Mumford described how the clock “disassociated time from human events and helped create the belief in an independent world of mathematically measurable sequences.” The “abstract framework of divided time” became “the point of reference for both action and thought.”

The clock’s methodical ticking helped bring into being the scientific mind and the scientific man. But it also took something away. As the late MIT computer scientist Joseph Weizenbaum observed in his 1976 book, Computer Power and Human Reason: From Judgment to Calculation , the conception of the world that emerged from the widespread use of timekeeping instruments “remains an impoverished version of the older one, for it rests on a rejection of those direct experiences that formed the basis for, and indeed constituted, the old reality.” In deciding when to eat, to work, to sleep, to rise, we stopped listening to our senses and started obeying the clock.

The process of adapting to new intellectual technologies is reflected in the changing metaphors we use to explain ourselves to ourselves. When the mechanical clock arrived, people began thinking of their brains as operating “like clockwork.” Today, in the age of software, we have come to think of them as operating “like computers.” But the changes, neuroscience tells us, go much deeper than metaphor. Thanks to our brain’s plasticity, the adaptation occurs also at a biological level.

The Internet promises to have particularly far-reaching effects on cognition. In a paper published in 1936 , the British mathematician Alan Turing proved that a digital computer, which at the time existed only as a theoretical machine, could be programmed to perform the function of any other information-processing device. And that’s what we’re seeing today. The Internet, an immeasurably powerful computing system, is subsuming most of our other intellectual technologies. It’s becoming our map and our clock, our printing press and our typewriter, our calculator and our telephone, and our radio and TV.

When the Net absorbs a medium, that medium is re-created in the Net’s image. It injects the medium’s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of all the other media it has absorbed. A new e-mail message, for instance, may announce its arrival as we’re glancing over the latest headlines at a newspaper’s site. The result is to scatter our attention and diffuse our concentration.

The Net’s influence doesn’t end at the edges of a computer screen, either. As people’s minds become attuned to the crazy quilt of Internet media, traditional media have to adapt to the audience’s new expectations. Television programs add text crawls and pop-up ads, and magazines and newspapers shorten their articles, introduce capsule summaries, and crowd their pages with easy-to-browse info-snippets. When, in March of this year, The New York Times decided to devote the second and third pages of every edition to article abstracts , its design director, Tom Bodkin, explained that the “shortcuts” would give harried readers a quick “taste” of the day’s news, sparing them the “less efficient” method of actually turning the pages and reading the articles. Old media have little choice but to play by the new-media rules.

Never has a communications system played so many roles in our lives—or exerted such broad influence over our thoughts—as the Internet does today. Yet, for all that’s been written about the Net, there’s been little consideration of how, exactly, it’s reprogramming us. The Net’s intellectual ethic remains obscure.

About the same time that Nietzsche started using his typewriter, an earnest young man named Frederick Winslow Taylor carried a stopwatch into the Midvale Steel plant in Philadelphia and began a historic series of experiments aimed at improving the efficiency of the plant’s machinists. With the approval of Midvale’s owners, he recruited a group of factory hands, set them to work on various metalworking machines, and recorded and timed their every movement as well as the operations of the machines. By breaking down every job into a sequence of small, discrete steps and then testing different ways of performing each one, Taylor created a set of precise instructions—an “algorithm,” we might say today—for how each worker should work. Midvale’s employees grumbled about the strict new regime, claiming that it turned them into little more than automatons, but the factory’s productivity soared.

More than a hundred years after the invention of the steam engine, the Industrial Revolution had at last found its philosophy and its philosopher. Taylor’s tight industrial choreography—his “system,” as he liked to call it—was embraced by manufacturers throughout the country and, in time, around the world. Seeking maximum speed, maximum efficiency, and maximum output, factory owners used time-and-motion studies to organize their work and configure the jobs of their workers. The goal, as Taylor defined it in his celebrated 1911 treatise, The Principles of Scientific Management , was to identify and adopt, for every job, the “one best method” of work and thereby to effect “the gradual substitution of science for rule of thumb throughout the mechanic arts.” Once his system was applied to all acts of manual labor, Taylor assured his followers, it would bring about a restructuring not only of industry but of society, creating a utopia of perfect efficiency. “In the past the man has been first,” he declared; “in the future the system must be first.”

Taylor’s system is still very much with us; it remains the ethic of industrial manufacturing. And now, thanks to the growing power that computer engineers and software coders wield over our intellectual lives, Taylor’s ethic is beginning to govern the realm of the mind as well. The Internet is a machine designed for the efficient and automated collection, transmission, and manipulation of information, and its legions of programmers are intent on finding the “one best method”—the perfect algorithm—to carry out every mental movement of what we’ve come to describe as “knowledge work.”

Google’s headquarters, in Mountain View, California—the Googleplex—is the Internet’s high church, and the religion practiced inside its walls is Taylorism. Google, says its chief executive, Eric Schmidt, is “a company that’s founded around the science of measurement,” and it is striving to “systematize everything” it does. Drawing on the terabytes of behavioral data it collects through its search engine and other sites, it carries out thousands of experiments a day, according to the Harvard Business Review , and it uses the results to refine the algorithms that increasingly control how people find information and extract meaning from it. What Taylor did for the work of the hand, Google is doing for the work of the mind.

The company has declared that its mission is “to organize the world’s information and make it universally accessible and useful.” It seeks to develop “the perfect search engine,” which it defines as something that “understands exactly what you mean and gives you back exactly what you want.” In Google’s view, information is a kind of commodity, a utilitarian resource that can be mined and processed with industrial efficiency. The more pieces of information we can “access” and the faster we can extract their gist, the more productive we become as thinkers.

Where does it end? Sergey Brin and Larry Page, the gifted young men who founded Google while pursuing doctoral degrees in computer science at Stanford, speak frequently of their desire to turn their search engine into an artificial intelligence, a HAL-like machine that might be connected directly to our brains. “The ultimate search engine is something as smart as people—or smarter,” Page said in a speech a few years back. “For us, working on search is a way to work on artificial intelligence.” In a 2004 interview with Newsweek , Brin said, “Certainly if you had all the world’s information directly attached to your brain, or an artificial brain that was smarter than your brain, you’d be better off.” Last year, Page told a convention of scientists that Google is “really trying to build artificial intelligence and to do it on a large scale.”

Such an ambition is a natural one, even an admirable one, for a pair of math whizzes with vast quantities of cash at their disposal and a small army of computer scientists in their employ. A fundamentally scientific enterprise, Google is motivated by a desire to use technology, in Eric Schmidt’s words, “to solve problems that have never been solved before,” and artificial intelligence is the hardest problem out there. Why wouldn’t Brin and Page want to be the ones to crack it?

Still, their easy assumption that we’d all “be better off” if our brains were supplemented, or even replaced, by an artificial intelligence is unsettling. It suggests a belief that intelligence is the output of a mechanical process, a series of discrete steps that can be isolated, measured, and optimized. In Google’s world, the world we enter when we go online, there’s little place for the fuzziness of contemplation. Ambiguity is not an opening for insight but a bug to be fixed. The human brain is just an outdated computer that needs a faster processor and a bigger hard drive.

The idea that our minds should operate as high-speed data-processing machines is not only built into the workings of the Internet, it is the network’s reigning business model as well. The faster we surf across the Web—the more links we click and pages we view—the more opportunities Google and other companies gain to collect information about us and to feed us advertisements. Most of the proprietors of the commercial Internet have a financial stake in collecting the crumbs of data we leave behind as we flit from link to link—the more crumbs, the better. The last thing these companies want is to encourage leisurely reading or slow, concentrated thought. It’s in their economic interest to drive us to distraction.

Maybe I’m just a worrywart. Just as there’s a tendency to glorify technological progress, there’s a countertendency to expect the worst of every new tool or machine. In Plato’s Phaedrus , Socrates bemoaned the development of writing. He feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, “cease to exercise their memory and become forgetful.” And because they would be able to “receive a quantity of information without proper instruction,” they would “be thought very knowledgeable when they are for the most part quite ignorant.” They would be “filled with the conceit of wisdom instead of real wisdom.” Socrates wasn’t wrong—the new technology did often have the effects he feared—but he was shortsighted. He couldn’t foresee the many ways that writing and reading would serve to spread information, spur fresh ideas, and expand human knowledge (if not wisdom).

The arrival of Gutenberg’s printing press, in the 15th century, set off another round of teeth gnashing. The Italian humanist Hieronimo Squarciafico worried that the easy availability of books would lead to intellectual laziness, making men “less studious” and weakening their minds. Others argued that cheaply printed books and broadsheets would undermine religious authority, demean the work of scholars and scribes, and spread sedition and debauchery. As New York University professor Clay Shirky notes, “Most of the arguments made against the printing press were correct, even prescient.” But, again, the doomsayers were unable to imagine the myriad blessings that the printed word would deliver.

So, yes, you should be skeptical of my skepticism. Perhaps those who dismiss critics of the Internet as Luddites or nostalgists will be proved correct, and from our hyperactive, data-stoked minds will spring a golden age of intellectual discovery and universal wisdom. Then again, the Net isn’t the alphabet, and although it may replace the printing press, it produces something altogether different. The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author’s words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas. Deep reading , as Maryanne Wolf argues, is indistinguishable from deep thinking.

If we lose those quiet spaces, or fill them up with “content,” we will sacrifice something important not only in our selves but in our culture. In a recent essay , the playwright Richard Foreman eloquently described what’s at stake:

I come from a tradition of Western culture, in which the ideal (my ideal) was the complex, dense and “cathedral-like” structure of the highly educated and articulate personality—a man or woman who carried inside themselves a personally constructed and unique version of the entire heritage of the West. [But now] I see within us all (myself included) the replacement of complex inner density with a new kind of self—evolving under the pressure of information overload and the technology of the “instantly available.”

As we are drained of our “inner repertory of dense cultural inheritance,” Foreman concluded, we risk turning into “‘pancake people’—spread wide and thin as we connect with that vast network of information accessed by the mere touch of a button.”

I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

When you buy a book using a link on this page, we receive a commission. Thank you for supporting The Atlantic .

How to set up an APA format paper in Google Docs

How to use Google Docs' APA format templates

How to write an APA format paper in Google Docs using a template or other built-in features

You can write an APA formatted paper in Google Docs using its built-in tools or a template.
The basics of APA 7 format include double-spaced lines, a running header, and a title page — all of which can be done in Google Docs.
Google Docs' templates page includes pre-made APA 6 and APA 7 documents you can use as well.

While some students write in MLA format, others write in APA format. APA — short for American Psychological Association — is a standardized format for writing academic papers, especially in the fields of sociology, psychology, and other behavioral or social sciences. It has specific rules for what your essays should look like, and how they should be structured.

APA format has changed a few times over the decades (right now we're on APA Seventh Edition, or "APA 7"), but the basics have stayed the same. And no matter which version of APA format you're using, you can set it all up using Google Docs.

Here's how to make an APA essay in Google Docs, either manually or using a template.

Like other style guides, APA format has a variety of rules and standards. Here are the most important guidelines for structuring your paper, along with tips on how to meet those guidelines in Google Docs.

The font needs to be readable and consistent.

APA isn't strict about what font you should use, or even what size it should be. It just needs to be legible, and you need to use the same font throughout your entire paper (with exceptions for figures, computer code, and footnotes). Some common choices are 12-point Times New Roman, 11-point Arial, and 11-point Calibri.

You can change your font and font size using the toolbar at the top of the screen. If you're trying to change text that you've already written, just be sure to highlight it first.

Your entire document needs to have one-inch margins and double-spaced lines.

All Google Docs documents have one-inch margins by default, so you probably don't need to worry about that. If you want to double-check or change them anyway, you can change the margins using the Page Setup menu or ruler feature .

Meanwhile, you can enable double-spacing with the Line & paragraph spacing menu in the toolbar above your document. Highlight all the text in your document, then select Double in this menu to turn on double-spacing .

Every page needs a header with the paper's title in the top-left, and the page number in the top-right.

Google Docs lets you add headers to any page. You can add automatic page numbers through the Insert menu , and then double-click the header to add your title on the left if needed.

Remember that they need to be the same font and font size as the rest of your paper.

Your paper needs a title page with your name, paper title in bold, "institutional affiliation," and more.

Probably the most important part of an APA paper is the title page. It needs to include the paper's title in bold, your name, and your "institutional affiliation" — the school or organization that you're writing for. If you're a student, you also need to add the course number and name, your instructor's name, and the due date.

All this information should be centered in the upper-half of the first page. You can find Google Docs' alignment options in the toolbar at the top of the page. Highlight your text and select Center align in this menu to center everything.

Your paper should end with a References page, and each entry should be written with a hanging indent.

The last section of your paper is the References page. Make sure to put it on a new page (or pages, depending on how many you have to cite).

The word "References" should be centered and bolded on the very first line of the page. You can center the words using the alignment options mentioned above, and bold it by clicking the B icon .

List all your references in alphabetical order and use the ruler to give each one a hanging indent — in other words, every line after the first needs to be indented .

Your citations need hanging indents, which you can make with the ruler tool. Google; William Antonelli/Insider

How to use google docs' apa format templates.

While you can format your paper manually, Google Docs also offers two different APA templates — one for APA 7, and another for APA 6. These templates will let you meet most of the APA guidelines right away, but you'll probably still need to change some of it.

To use one of these templates:

1. Head to the Google Docs homepage and click Template gallery in the top-right.

2. Scroll down the templates page until you reach the Education section. In this section, click either Report [APA 6th ed] or Report [APA 7th ed] .

3. A page will open with an APA format paper already written in fake Lorem Ipsum language. Most of the formatting is there, so you just need to replace the pre-written words with your own.

You can find these templates in the mobile app by tapping the plus sign icon in the bottom-right, and then selecting Choose template .

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

Main content

Ultimate Guide to Writing Your College Essay

Tips for writing an effective college essay.

College admissions essays are an important part of your college application and gives you the chance to show colleges and universities your character and experiences. This guide will give you tips to write an effective college essay.

Want free help with your college essay?

UPchieve connects you with knowledgeable and friendly college advisors—online, 24/7, and completely free. Get 1:1 help brainstorming topics, outlining your essay, revising a draft, or editing grammar.

Writing a strong college admissions essay

Learn about the elements of a solid admissions essay.

Avoiding common admissions essay mistakes

Learn some of the most common mistakes made on college essays

Brainstorming tips for your college essay

Stuck on what to write your college essay about? Here are some exercises to help you get started.

How formal should the tone of your college essay be?

Learn how formal your college essay should be and get tips on how to bring out your natural voice.

Taking your college essay to the next level

Hear an admissions expert discuss the appropriate level of depth necessary in your college essay.

Student Stories

Student Story: Admissions essay about a formative experience

Get the perspective of a current college student on how he approached the admissions essay.

Student Story: Admissions essay about personal identity

Get the perspective of a current college student on how she approached the admissions essay.

Student Story: Admissions essay about community impact

Student story: admissions essay about a past mistake, how to write a college application essay, tips for writing an effective application essay, sample college essay 1 with feedback, sample college essay 2 with feedback.

This content is licensed by Khan Academy and is available for free at www.khanacademy.org.

Exclusive: Behind the plot to break Nvidia's grip on AI by targeting software

NEARLY 100 STARTUPS

The Technology Roundup newsletter brings the latest news and trends straight to your inbox. Sign up here.

Reporting by Max A. Cherney in San Francisco Editing by Kenneth Li and Matthew Lewis

Our Standards: The Thomson Reuters Trust Principles. , opens new tab

Hanwha Aerospace to spin off industrial solutions businesses from defence

South Korea's Hanwha Aerospace Co said on Friday it will spin off its industrial solutions and semiconductor equipment businesses from its flagship defence division.

A man points his light at the Milky Way during the peak of the Perseid meteor shower in Macedonia

Your path to academic success

Improve your paper with our award-winning Proofreading Services , Plagiarism Checker , Citation Generator , AI Detector & Knowledge Base .

Proofreading & Editing

Get expert help from Scribbr’s academic editors, who will proofread and edit your essay, paper, or dissertation to perfection.

Plagiarism Checker

Detect and resolve unintentional plagiarism with the Scribbr Plagiarism Checker, so you can submit your paper with confidence.

Citation Generator

Generate accurate citations with Scribbr’s free citation generator and save hours of repetitive work.

Happy to help you

You’re not alone. Together with our team and highly qualified editors , we help you answer all your questions about academic writing.

Open 24/7 – 365 days a year. Always available to help you.

Very satisfied students

This is our reason for working. We want to make all students happy, every day.

Highly recommended!!!!!

They respond immediately to my request. The communications are constant during the process. And the most important: the work is as scheduled and 100% professional. Besides they have other tools to help in the projects.

Great service

The service is very useful and I have used it a lot. Always meet deadlines which is important. Tips often very useful.

The editor gave me comprehensive…

The editor gave me comprehensive instructions.

the editor Tanvi has taken seriously my…

the editor Tanvi has taken seriously my writings.

Scribbr is not just for students

I very much appreciate the professional way in which the manuscript for my book was edited. It is a great comfort that Scribbr exists, and I can recommend it to students but also to experienced academics

A pleasant journey to see all the editing and suggestions provided

As a loyal customer, very happy to see all the editing made!

Next stop, dissertation!

They informed me of the process as it was evolving. They met the deadline and gave me great ideas for improving my paper. I felt the kindness and knowledge of my editor through the editing markings. The experience left me feeling more confident in myself and that I can trust them to have my back. I will entrust them with my dissertation.

Scribbr hold their promise of 100% satisfaction guarantee. They responded quickly on my complains and gave a solution to my problem. ve

Scribbr hold their promise of 100% satisfaction guarantee. They responded quickly on my complains and gave a solution to my problem. Thank you for this.

Very good bajajsvajajwnnss

Very helpful

Very helpful, constructive comments!

Easy, fast and elegant too

A really great experience with Scribbr - I needed to get a second proofreader to finish proofing my PhD thesis due to the illness of my initial editor. I was a bit nervous about sending off only two disconnected sections of the document, but the system allowed me to a) choose what pages to submit (so I actually hadn't needed to prep a special partial document), and b) give some context to the editor. It was all very clear. Neshika did a fantastic job, and even delivered a little early on a rush-job deadline. Her comments were professional but human, with a clear sense of her personality coming through and she explained the principles behind changes very clearly. Her edits not only improved clarity, but were elegantly worded too. Worth every penny. Thank you!

based on the study

great experience they helped me with my…

great experience they helped me with my paper and lost my cat

I like it way better than…

I like it way better than citationmachine.net on citation machine you cant even create a citation without something popping up then you click out of it and you lose everything you put in it to create the citation. and something popping up, not even a second after you click out of it to go back to creating the citation.

Trusted. This is my 7th manuscript submission to Scribbr and they helped me a lot in improving the quality of my English. The editor also provides several tips that need to be considered in order to clarify sentences. Happy working with scribbr.

Thanks to the editor

Alexandra edited my sloppy text with great attention. She propose how to clarify a lot of vague places. She made me valuable notes to think about sense and language of my text. Her help significantly improved my text, not only in terms of language, but also in its sence, so I thank her very much.

Outstanding job!

The individual who proofread my paper provided great feedback. I am very grateful for the amount of time spent reviewing and critiquing the document. I would love to use him again. Thanks so much.

A Surprisingly Personalized Touch: Beyond Expectations with Doug

I was nervous about utilizing an online service because I assumed the edits would be stiff and not aligned with my tone and writing style. However, the edits were insightful and very much aligned with my style. I would recommend this service to everyone! My editor, Doug, was exceptional AND I received it 3 days early! Thank you!

nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

It smells good

Everything you need to write an A-grade paper

Free resources used by 5,000,000 students every month.

Bite-sized videos that guide you through the writing process. Get the popcorn, sit back, and learn!

Lecture slides

Ready-made slides for teachers and professors that want to kickstart their lectures.

Academic writing
Citing sources
Methodology
Research process
Dissertation structure
Language rules

Accessible how-to guides full of examples that help you write a flawless essay, proposal, or dissertation.

Chrome extension

Cite any page or article with a single click right from your browser.

Time-saving templates that you can download and edit in Word or Google Docs.

Help you achieve your academic goals

Whether we’re proofreading and editing , checking for plagiarism or AI content , generating citations, or writing useful Knowledge Base articles , our aim is to support students on their journey to become better academic writers.

We believe that every student should have the right tools for academic success. Free tools like a paraphrasing tool , grammar checker, summarizer and an AI Proofreader . We pave the way to your academic degree.

Ask our team

Want to contact us directly? No problem. We are always here for you.

Email [email protected]
Start live chat
Call +1 (510) 822-8066
WhatsApp +31 20 261 6040

Frequently asked questions

Our team helps students graduate by offering:

A world-class citation generator
Plagiarism Checker software powered by Turnitin
Innovative Citation Checker software
Professional proofreading services
Over 300 helpful articles about academic writing, citing sources, plagiarism, and more

Scribbr specializes in editing study-related documents . We proofread:

PhD dissertations
Research proposals
Personal statements
Admission essays
Motivation letters
Reflection papers
Journal articles
Capstone projects

Scribbr’s Plagiarism Checker is powered by elements of Turnitin’s Similarity Checker , namely the plagiarism detection software and the Internet Archive and Premium Scholarly Publications content databases .

The add-on AI detector is powered by Scribbr’s proprietary software.

The Scribbr Citation Generator is developed using the open-source Citation Style Language (CSL) project and Frank Bennett’s citeproc-js . It’s the same technology used by dozens of other popular citation tools, including Mendeley and Zotero.

You can find all the citation styles and locales used in the Scribbr Citation Generator in our publicly accessible repository on Github .

IMAGES

Essay on Google
Essay on Google
Essay on Google
Essay on Google in english//Google essay in english//jsj jesy education
Description and analysis of Google Company
Essay on google

VIDEO

🤣kya find the essay Google ka 🤣
What Is Google ????
Write an essay on My Classroom in English || Paragraph on My Classroom in English || #extension.com

COMMENTS

Google Essay for Students and Teacher
500+ Words Essay on Google. Google is named after the mathematical word "googol," described as the value represented by one followed by 100 zeros. Google is the leading Internet search engine; its main service provides customers with targeted search outcomes chosen from over 8 billion web pages.
Google Essay for Students and Children in English
Short Essay on Google 200 Words in English. The 200 words short essay mentioned below is suitable for kids and children up to 6th standard. The essay is written to guide the children with their school works-assignments and comprehension exercises. Google is a global search engine optimizer that overturned the world's way of functioning.
The Importance of Google as a Search Engine: [Essay ...
Google's search engine is also incredibly intuitive and user-friendly. It employs advanced algorithms that help to refine search results and make them more relevant to the user's needs. This feature is especially helpful for students who may be new to a topic and need help finding the right sources.
Google Company Overview
Google also deals with operating systems, hardware and software products. However, the main source of revenue for Google is the online advertising business. Google does an online business of selling and delivering products and services in more than 50 countries. Google has an enhanced mobile segment and home segment Motorola business.
Google
The Google search engine has revolutionized the modern era because of its unique creation, its influence over the way society thinks and impacts the world's economy. Creation. Before Google was Google, it was originally a program called BackRub. The program was created by two Stanford University graduate students, Larry Page and Sergey Brin.
How we started and where we are today
The relentless search for better answers continues to be at the core of everything we do. Today, Google makes hundreds of products used by billions of people across the globe, from YouTube and Android to Gmail and, of course, Google Search. Although we've ditched the Lego servers and added just a few more company dogs, our passion for ...
An Overview Of The Company: Google: [Essay Example], 1480 words
Background. Google came into existence more than 20 years ago on the 4th of September 1998. Google was created by two friends named Larry Page and Sergey Brin. They found Google when they were completing their Ph.D. at the Stanford University in California. The headquarters of Google is located in California, United States.
Essay On Google (Short & Long)
Short Essay On Google. Google is one of the largest and most innovative technology companies in the world. Founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, Google has since grown to become one of the most recognizable and widely used brands in the world. Google's main business is its search ...
245 Google Essay Ideas to Write about & Essay Samples
Google essay writing may be challenging for some students, as it requires extensive research. At the same time, essays on Google are interesting and engaging assignments that allow students to learn more about the company and its products. Such papers can cover various issues, from technology to corporate culture. Our tips will help you to ...
About Google Scholar
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find ...
Google Scholar
Google Scholar provides a simple way to broadly search for scholarly literature. Search across a wide variety of disciplines and sources: articles, theses, books, abstracts and court opinions.
Google Inc. Case Study: What Google Should Do
Google Inc. was created in 1998 by its extremely talented co-owners Larry Page and Sergey Brin. Initially, Google Inc. focused on providing customers with web-based search services with their Google Web Search engine. Currently, Google has 65%+ market share in the United States. Google harnesses the highest market share of all companies in its ...
The Beginner's Guide to Writing an Essay
Come up with a thesis. Create an essay outline. Write the introduction. Write the main body, organized into paragraphs. Write the conclusion. Evaluate the overall organization. Revise the content of each paragraph. Proofread your essay or use a Grammar Checker for language errors. Use a plagiarism checker.
Is Google Making Us Stupid?
Google's headquarters, in Mountain View, California—the Googleplex—is the Internet's high church, and the religion practiced inside its walls is Taylorism. ... In a recent essay, the ...
How to Set up an APA Format Paper in Google Docs
Head to the Google Docs homepage and click Template gallery in the top-right. Head to your account's template gallery. Google; William Antonelli/Insider. 2. Scroll down the templates page until ...
Example of a Great Essay
The structure of an essay is divided into an introduction that presents your topic and thesis statement, a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas. The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ...
How to Write a Thesis Statement
Step 2: Write your initial answer. After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process. The internet has had more of a positive than a negative effect on education.
How to Write an Essay: 4 Minute Step-by-step Guide
There are three main stages to writing an essay: preparation, writing and revision. In just 4 minutes, this video will walk you through each stage of an acad...
The Four Main Types of Essay
An essay is a focused piece of writing designed to inform or persuade. There are many different types of essay, but they are often defined in four categories: argumentative, expository, narrative, and descriptive essays. Argumentative and expository essays are focused on conveying information and making clear points, while narrative and ...
Ultimate Guide to Writing Your College Essay
Sample College Essay 2 with Feedback. This content is licensed by Khan Academy and is available for free at www.khanacademy.org. College essays are an important part of your college application and give you the chance to show colleges and universities your personality. This guide will give you tips on how to write an effective college essay.
What is an essay?
An essay is a focused piece of writing that explains, argues, describes, or narrates. In high school, you may have to write many different types of essays to develop your writing skills. Academic essays at college level are usually argumentative: you develop a clear thesis about your topic and make a case for your position using evidence ...
Exclusive: Behind the plot to break Nvidia's grip on AI by targeting
Now a coalition of tech companies that includes Qualcomm , opens new tab, Google and Intel , opens new tab plans to loosen Nvidia's chokehold by going after the chip giant's secret weapon: the ...
Scribbr
Whether we're proofreading and editing, checking for plagiarism or AI content, generating citations, or writing useful Knowledge Base articles, our aim is to support students on their journey to become better academic writers. We believe that every student should have the right tools for academic success.