essay on purpose

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Finding Success Starts with Finding Your Purpose

• John Coleman

It’s never too early — or too late — to ask the big questions.

Many people work their whole lives to achieve material success only to find their happiness and sense of purpose wanting when that success comes. They often spend their later years looking for purpose in their lives in order to feel a sense of meaning. Searching for meaning late in your life is a missed opportunity. Success without significance — purpose, service, and meaningful relationships — is not really success at all. It’s important to properly reflect on how you can live a life imbued intensely not just with the superficial trappings of “success” but with deep purpose and joy in all we do — starting now. Ask yourself:  What is the core purpose of my work and the ways in which it makes the world better? Who are the key relationships in my life, and how can I deepen them? What more can I do at work, at home, and in my community to serve others? How am I becoming better each day?

In 1995, Bob Buford wrote the bestselling book Halftime , which popularized the concept of “moving from success to significance” in the second half of life. Buford realized that many businesspeople work their whole lives to achieve material success only to find their happiness and sense of purpose wanting when that success comes. And he rightly encouraged those people to seek out meaning and impact in their later years.

• JC John Coleman is the author of the HBR Guide to Crafting Your Purpose . Subscribe to his free newsletter, On Purpose , follow him on Twitter @johnwcoleman, or contact him at johnwilliamcoleman.com.

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Why Do You Need a Purpose in Life?

The benefits of having a purpose are enormous..

Posted February 10, 2020 | Reviewed by Daniel Lyons M.A.

“What do you want to be when you grow up?” my father asked me when I was eight-years-old. He would periodically ask me this question (as would numerous other adults — it still seems to be a popular question to ask children when they are too young to have a clue). Two years earlier, I answered, “I want to be a scuba diver like the man in Sea Hunt (a popular TV series from the 1960s). But this time, I answered, “I want to be a writer.” I had recently been praised for some poetry and stories I wrote; I enjoyed writing and it seemed to come naturally. I haven’t wavered since. It’s rare to know what you want to do for the rest of your life; it’s even rarer to know your purpose in life. I certainly didn’t know mine at age eight.

Two years later, after a particularly good sermon by my minister, Dr. Cecil Myers, I told my mother I wanted to be a minister. Dr. Myers was a master storyteller and joke teller. He is the only preacher who has ever been able to hold my attention . My mother suggested that I enroll in confirmation classes with my church. Wow, that cured me of any desire to be a minister; I quickly realized I wasn’t interested in all the religious stuff.

What I was interested in was telling great stories and jokes. At age ten, my interest in becoming a speaker was already emerging. But, speaking — telling great stories and jokes — is still not a purpose.

When I was 12, I saw a Mark Twain impersonator on stage, and it crystallized in my mind what I wanted to be: a humorist writer and speaker. But, that was still not a purpose. I wouldn’t discover my purpose until I was much older and had a body of written work under my belt.

When I was in college I became interested in politics — not with the traditional two parties — but with an idea. I was attracted to the Non- Aggression Principle (NAP), similar to the Golden Rule. The NAP is the belief that a person is free to act as they choose as long as they do not initiate force, or the threat of force, against another person or their property. It’s an ideology that embraces freedom and peace. In brief, I believe it’s wrong to hurt people and take their stuff, and that there are no exceptions.

When I went back and reviewed my collection of short stories, novels, and novellas, I discovered a unifying theme. They were all — in some aspect — about being bullied and standing up to the bullies (it made sense: I was severely bullied as a kid, and it took me years to overcome it).

I had found my purpose: helping people deal with bullies. It was driving my interest in politics, and it was emerging subconsciously in the words of my fiction. I have been passionate about this cause ever since. Today, I define my political belief as voluntaryism (look it up).

Why Is It is So Important to Have a Purpose?

Having a purpose is all about finding what activities make you happy, while at the same time being able to use your natural talents to pursue them. Then, it’s all about getting so involved and absorbed with your passion that you completely lose track of time.

If you don’t know what your purpose is, how do you find it? That’s easy: follow your joy. When you feel joy, it is such a powerful emotion that it speaks the truth from the depths of your subconscious . Think of the things that have brought you joy in the past. Next, make a list of those times, and look for a pattern.

Sometimes, you have to search for your purpose. The way to do that is to force yourself to try new activities: take a class; join a club or other group; volunteer; learn a new skill, start a new hobby. Try to remember anything in which you’ve ever expressed interest, then go back and explore them.

Having a purpose in life is vitally important! Studies have shown that having a purpose leads to a longer healthier, wealthier life. According to a 2010 study published in Applied Psychology, people who have a purpose live longer. Now that’s a real value!

According to Time Magazine , purposeful living has been linked to a lower risk of disease, better sleep, and other healthy behaviors. And, according to a study in JAMA Psychiatry , having a purpose in life helps aging people maintain their function and independence. People in the study, who reported having a sense of purpose, were less likely to have weak grip strength and slow walking speeds, both of which are signs of declining physical ability and risk factors for disability. They also noted that people with purpose are more proactive in taking care of their health. Additional studies reported that purpose-driven people have lower levels of inflammation.

Last, but not least, a 2016 study published in the Journal of Research and Personality found that: “individuals who feel a sense of purpose make more money than individuals who feel as though their works lack meaning.” There’s some solid motivation for finding a purpose.

Go find your purpose, it doesn’t have to change the world, it just has to engage your passion. Once you’ve found it, go live a longer, happier, healthier, wealthier life.

Robert Evans Wilson, Jr. is an innovation /change speaker, author, and consultant.

Robert Wilson is a writer and humorist based in Atlanta, Georgia.

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My Vision and Mission in Life: the Purpose of My Journey

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Home » Philosophy » Essays on How to Live and Thrive » Purpose in Life

On having a purpose or goal in life

Cheshire Puss,' she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. 'Come, it's pleased so far,' thought Alice, and she went on. 'Would you tell me, please, which way I ought to go from here?' 'That depends a good deal on where you want to get to,' said the Cat. 'I don't much care where—' said Alice. 'Then it doesn't matter which way you go,' said the Cat. '—so long as I get SOMEWHERE,' Alice added as an explanation. 'Oh, you're sure to do that,' said the Cat, 'if you only walk long enough. Lewis Caroll - "Alice in Wonderland"

The Cheshire cat from “ Alice in Wonderland ” says it well. If you don’t know where you are going, your choices do not matter. All choices are equal when we are indifferent to the outcome.

Living with goals and a purpose is a choice. We can choose to live with intention; to have goals and a purpose. Or we can let life unfold through whims and instinctive reactions to random events in life. These are fundamentally different approaches to living. There is a continuum between these extremes. Most people fall in between where they pursue some goals but leave the rest to fate. The choice is how much emphasis to place on intention and goals versus fate.

Living without a sense of purpose and goals can work. We can wing it – make it up as we go along. Go with our gut. Hope it all turns out alright. People can wander through life without intention and be happy. But do we want to trust our life to what we don’t control?

My experience is that thoughtful choice about life goals and purpose increases the chances of having a happy and successful life. However we may define success, it is more likely to be achieved if we pursue it. Purpose and goals provide a structure and guidance for making life’s important choices.

The Value of Goals

I always believed in goals. Perhaps it is my nature. I like setting goals and getting things done. Working through a to-do list feels good. While I may be unusual in liking goals, the logic of using goals to guide action is compelling. “Start with the end in mind,” [i] is one of Steven Covey’s seven habits of successful people . It always made sense to me and is good advice for everyone.

There are many advantages to goals. Once a goal is set the steps to achieve it can be mapped out. We can figure out what we need to do. Then we can focus on acting knowing there is a connection between actions and the desired outcome. The steps may be difficult. Adjustments will be needed. But at least there is a path forward.

Plans to achieve goals are dynamic and need to adapt to learning. Poor assumptions, failures, and other problems often occur. Having a goal allows you to change your plan when the unexpected occurs. The process of adjusting to events maintains momentum and progress toward your goal. The inevitable setbacks can stop progress without a goal to provide focus.

Goals can and sometimes should change as we learn.  We may set unrealistic goals. Goal mistakes can happen. We may select a goal we believe is important to our happiness and then realize it isn’t. This is all natural and part of gaining wisdom. Mistakes are learning opportunities and should be preferred to doing nothing.

Having goals makes it easier to see and benefit from opportunities. I have experienced many random events which ended up improving my life. Yet I easily could have missed opportunities had I not had a longer-term goal I was pursuing. I was better prepared to recognize and take advantage of random opportunities that came my way. We cannot control those random events, but we can prime ourselves to benefit from them.

Goal setting is important for achieving nearly anything. It is an important skill to develop regardless of where you want to go. The more difficult question is whether your goals are the right goals.

Purpose and Goals (One Ring to Rule them All)

It is common to have short and intermediate goals. These are normal and necessary. Practical goals such as graduating from school, getting a job, and buying a car all help achieve the foundations of a happy life. We can spend much of our life on these goals.

We may have other goals related to our higher human needs and desires. We may want to find a life partner. Perhaps we want to pursue a rewarding hobby or sport. Or learn more about topics that interest us.

Setting life goals without the context of a primary goal or purpose in life can cause problems. Without the focus of purpose, there is little to assure the right or best goals are selected. Goals may not fit together and can pull us in opposite directions. Time and resources are scarce and setting priorities among goals are necessary. A primary goal helps with that and resolving conflicts among goals.

A problem with not having an overriding life purpose is that intermediate goals can evolve into our primary purpose. A goal to achieve basic financial security can start as an intermediate goal but can evolve into something much more important to us. Pursuing basic financial security can slide into to wanting to become well off and from there becoming rich. We may realize too late we have spent a lifetime pursuing something that doesn’t produce the result we desire. We see people who successfully pursued wealth, fame, and power only to find misery, not happiness. It is not that wealth, fame, and power are inherently bad. They just don’t work well as our life’s purpose.

My experience is having an overriding purpose in life, even if vague and poorly defined, brings order and coherence to setting the key goals in my life. Purpose helped determine which goals are worth having. I could ask myself whether a particular goal is aligned with my ultimate outcome. Having a primary life goal helps decide when to stop pursuing a goal and how much effort to put into achieving a goal. Priority setting was easier. Many times, I have changed and reordered my goals after realizing that my current plans were less likely to get me to where I wanted to go.

I believe each person must arrive on their own at their definition of purpose. It is not an easy question and takes time. I will make a strong case for my conception of purpose. I hope my ideas are well-reasoned and persuasive. But I could be wrong. People should think critically about this and reflect on their own life experiences.

Finding a Purpose in Life

My journey in finding purpose is just one. It may not be typical, but it may expose some of the issues involved.

Finding my purpose for living was not a simple one-time decision. Meeting basic needs, especially early in life, left little time for considering big-picture issues such as purpose. The big picture was not clear to me. There are many perspectives on life’s purpose. Understanding and sorting through the conflicting advice on how to live was hard and took time. Finding and refining purpose has been a lifelong commitment. My early simplistic ideas evolved, in fits and starts, to something more complex, rich, and useful.

I started with a simple life goal. My life would be successful if I was happy and making productive and positive contributions to society. I cannot pinpoint when it reached my consciousness. I recall having those thoughts as a teenager. I remember discussing with my wife our hopes for the future of our baby. We agreed that being happy and productive was our desired outcome.

I am not certain where this view of purpose came from. My father certainly was an influence. The view was common in the environment I grew up in. I suspect it was simply a cultural norm at the time. The pursuit of happiness, after all, is in the Declaration of Independence and a foundation of western culture. And work — being productive – was a given for nearly everyone. The idea stuck even if it wasn’t a conscious well-considered decision on my part.

I had no idea what happiness meant except perhaps feeling good. My concept of productive member of society meant having a job and not being in jail. Later I realized the need to think more deeply about purpose.

In retrospect, it was not a bad place to start, as simplistic as it was. My simple ideas touched on two fundamental ideas about purpose – the individual and the community. Happiness tends to be viewed internally. It deals with feelings of well-being, outlooks, and basic needs. The idea of being a productive, contributing member of society is community focused. It encompasses how we relate and interact with others. There is a tension between the two that turns out to be important. Too much focus on our feelings and needs and we may neglect our commitment to others. The opposite can happen as well. Live a life of complete selflessness and we may neglect essential personal needs.

I was handicapped in examining and understanding purpose because I did not have a religious upbringing. I went to Sunday school for a while. My mother was more spiritual than traditionally religious. My father had stronger religious beliefs, but they were unknown to me until very late in his life. God, the Bible, and prayer were not part of my childhood.

I envy in some way those who have a strong religious upbringing. It can provide an environment where purpose is a common topic of discussion. Purpose is fundamental to most religions. Religions may differ on purpose but each has a purpose that is taught and reinforced. I know many people where religious belief and teachings are their north star for living.

I am aware of my severe limitations in perceiving and understanding the complexity of the world. It is entirely plausible that the purpose of life taught by the major religions is right. That approach doesn’t work for me for many reasons. I can be stubborn about learning something on my own rather than accepting what I am told. Consequently, I’ve had to stumble through on my own aided by books, life experience, and, hopefully, reason. In the end, I suspect I arrived at roughly the same place in terms of purpose and the basic guidelines for living. I just got there taking a different path.

I struggled with the purpose question for decades. My views evolved and became more refined. There were years when I was distracted by my intermediate goals such as getting through school, making a living, finding a life partner, and staying healthy. That was all fine and worked. It was all directionally correct. But they seemed too narrow for an entire life. What happens when those goals get checked off the list?

There were times when I doubted my original purpose of being happy and a productive member of society. Maybe I was missing something. Should I retreat from the world and focus on cosmic consciousness? That direction was popular with some friends. Should devote my life wholeheartedly to a particular cause such as wilderness preservation. Sometimes personal achievement (professional or otherwise) seemed like it should be my primary goal. Forget happiness, just accomplish something big.

Exploring these alternatives was important. It forced me to think more deeply about life goals. But I found none had the power and the depth I wanted for a life I hoped would be long and satisfying.

I found my “happiness” purpose too vague. My efforts to explain it in detail only revealed the shallowness of my understanding. If I couldn’t define it, then how was I going to use the idea to guide my development?

I learned that life’s purpose needs to be actionable. The desired ends must be clear enough to allow a logical and realistic connection between actions and results. Otherwise, it is just some nice-sounding words. This realization meant my ideas on purpose had to become more complex. Simple just left too many questions when I tried to put them into action.

In time, through learning and experiences, I settled on a purpose that works for me. Vague concepts adopted when I was young evolved into something richer, and more nuanced. Importantly, they became more practical.

I recognized I had no definitive answer and perhaps there is none. Anyone certain they know what life is about simply hasn’t thought enough about it or lived long enough. The world is complex beyond imagination and our ability to understand it is limited. Much is simply beyond us.

To sum up, life goals are important to achievement. Goals help us avoid wandering through life and hoping for the best. They help us live with intention. But goals without an overriding purpose can mislead us. Our chance of selecting the right goals is much better if we have a clear idea of our overall purpose in life.

The essay on thriving explains where I ended up on life’s purpose. It is just one person’s view. It is what works for me.

[i] Add reference to Steven Covey’s book on Seven Habits of Successful People

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How to Write a Life Purpose Statement (with 5 Examples)

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We talk about a variety of things here on DGH, but a lot of it comes down to one common theme: how you can improve your sense of fulfillment in life.

Think about it, we’ve talked about:

• Living according to your values
• Books that you can read to help you find your sense of purpose
• Fulfilling hobbies you can adopt
• How to find your purpose
• Personal development
• Reaching your goals
• Intrinsic motivation
• Self-growth

And that’s only to name a few. The reason for developing good habits in the first place is so you can live a fulfilling and successful life–and only you can define that success .

While some people may see success as an early retirement to be able to spend time with their children, others may have no desire to have children and may perceive success as finding a way to create a career out of their hobby .

Because different people are passionate about and find fulfillment in different things, success can be defined in many different ways.

You can think of your definition of success as your “why” in life . What is the end to all of these means? What ultimate outcome are you searching for and working toward? The answer to this can be found in your life purpose statement, which we are going to talk about today.

But first, let’s pause. When considering what the purpose of your life is, you may feel overwhelmed. You’ve got this one life to live and you don’t want to mess it up, so what are you supposed to be doing with it?

When you look at it like that, it certainly does feel overwhelming. You need to let go of the idea that you were born with one specific purpose to live out and you need to identify what that is in order to do yourself justice.

The truth is, we all exist for however many years, during which, we spend our time doing some important and some unimportant things. The important things that we do help add meaning to our lives and make us happy, while the unimportant things really just help pass time.

So when defining your purpose, you’re really uncovering the ways in which you can spend your time that are ultimately important to you.

Thinking of it this way will do a few things for you. Not only will it take some pressure off, but it will also show you that you can have more than one life purpose statement– and your life purpose statement will likely change with time.

So whatever you end up with today isn’t set in stone for life. But, it will be a good motto to keep in mind for the time being as you’re making your daily/weekly/monthly schedule and prioritizing your life.

Let’s get started by looking at a definition of a life purpose statement and why you may want to write one. Then we will go over a step-by-step process that will guide you through creating your own. Finally, we will review 5 different examples of what a life purpose statement could look like.

Table of Contents

What Is a Life Purpose Statement?

Far too often, we end up chasing after dreams, goals, and careers based on other people’s expectations of us. But when we focus our energy on things we’re not passionate about, we end up living a complacent, unfulfilling life without even really knowing why .

There are very few things that are worse than going through years of hard and demanding work, going nowhere while pursuing the wrong goals.

Living your purpose is a critical part of achieving success and living a fulfilling life. Your purpose connects you to your mission for making your impact on the world and leaving it just a bit better than how you found it.

A life purpose statement is one that clarifies your reason for being and why you do what you do every day, helping to direct your decisions and priorities.

After reading your statement, anyone should be able to explain back to you what the reasons are behind your actions and what goal(s) you hope to achieve during your lifetime.

Having a life purpose statement can benefit you because it can help you focus on your goals and change your outlook on life.

While your everyday routine may remain the same after writing your life purpose statement, your attitude behind it and your sense of motivation can shift as your priorities become more clear.  

Finding your motivation and channeling your energy into turning your dreams into a reality is easier when you have a specific and explicit statement that helps guide you by communicating what you want to achieve.

You may also begin to find more opportunities to live out your purpose in small, everyday moments that can help boost your confidence and motivation to succeed. So to start actualizing your long-term goals, consider crafting a life purpose statement. Let’s look at how you can do this.

How to Write a Life Purpose Statement in 4 Steps

1. identify your strengths and skills.

While the terms are often used interchangeably, your strengths and your skills aren’t quite the same, and you want to identify both.

Your strengths are your innate abilities that come naturally to you. You can use your strengths to your advantage and you can build upon these personal characteristics to increase your sense of accomplishment in life.

In fact, research has found that people who recognize and intentionally use their strengths in their everyday lives are happier and less depressed than those who do not.

Some examples of personal strengths are:

• Open-mindedness
• Authenticity
• Persistence
• Emotional intelligence

While your strengths exist within you, they’re also refined by your life experiences. For example, let’s say you were born with a knack for creativity. If you don’t find yourself in creative environments very often, this strength may not shine through.

On the other hand, with practice, you can cultivate strengths that don’t come naturally to you. Neuroscience has found that with enough practice, our brains can build new neural pathways throughout our lives that help us excel in new behaviors.

And while it may take t housands of hours of practice , neuroplasticity and determination make it possible to develop and adjust your ingrained strengths.

Oftentimes, people are unaware of their strengths. If there’s something that you find to be easy, you may assume that it’s easy for everyone without recognizing it as a unique strength.

You may not realize that something that comes naturally to you is a strength until you’ve taken some time to do some self-reflection or you’ve been exposed to situations in which the strength really worked to your advantage.

For example, you might not know that you’re very good at keeping things in perspective until you witness just how much someone else allows some of life’s minor, everyday inconveniences to negatively impact their attitude and wellbeing.

And as you experience this more throughout life, you’re able to pinpoint your ability to cope and your refusal to allow minor setbacks to derail you as one of your strengths.

When it comes to your skills, unlike your strengths that may be part of your persona from day one, your skills refer to the expertise that you develop through education and experience.

You can always learn new skills, which is important because some of the skills that you have today may be irrelevant in the future with evolving technology or simply due to your evolving interests. 

When writing your life purpose statement, you need to be realistic about the skill set that may be required to have in order to be successful. And, if there are skills that you need that you don’t have yet , you will need to formulate a plan to cultivate them.

To write a truly effective life purpose statement, there needs to be some congruence between your strengths, skills, and purpose. Otherwise, you’ll experience conflict between what you’re trying to do and what comes naturally to you.

2. Identify Your Values and Passions

Your core values are the things in life that you refer to when determining your priorities , and they’re probably the factors you take into account when you’re doing a quick inventory on whether or not your life is going the way you had hoped.

When your actions and decisions align with your values, you’re probably pretty satisfied with your life. However, when there is conflict between your everyday routine and your values, you may start to feel discontent.

You have values, whether you recognize them or not. And knowing your values is a great way to help you make decisions that will make or keep you happy in the long run.

For example, if you value lifelong learning and self-improvement , you probably won’t choose to spend a whole lot of your time sitting around watching reruns of old tv shows unless you’re stuck at home sick, as this is not an activity that will help you progress in life.

Or, if you don’t value a competitive working environment , you probably wouldn’t be satisfied with your job if you worked in an extremely competitive sales position.

It’s best to understand your values when planning your life in this way because it can help you make decisions that align with what’s important to you and what fulfills you and help you avoid getting into situations that don’t make you happy.

Your passions are a little more short-term than your values, in that these are the things in life that really interest you, you want to devote your time to, and you feel like you’re in your element while you’re engaging in them. Consider the following:

• What fascinates and excites you?
• What could you spend hours talking about?
• What do you do in your free time ?

While your values aren’t likely to change too much throughout your life, your passions may change quite a bit with age and experience. However, if you’re disconnected from your passions, you will probably feel unfulfilled.

So by identifying the things that motivate you at this point in your life, you can pinpoint ways that you can make some changes to increase your contentment by spending more time engaging in these activities.

When you identify your values and your passions, you’re one step closer to knowing your purpose, which will help you live an intentional life and set goals that are aligned with who you are.

When your strengths, skills, values, and passions all line up, you’ll live a life of purpose that will be fulfilling both in the short- and long-term. Alternatively, if your days are spent doing something that is not on a relevant path, you will not feel satisfied with life.

3. Determine Your Desired Result

When all is said and done, what do you want to be remembered for doing? What outcome do you want to produce from all of your passion and hardwork? What direction do you want your story to go?

Researchers studying the correlation of happiness, meaning, moods, relationships, health, etc., found that one’s sense of purpose in life generally comes from the act of giving to other people –while happiness derives from what other people give to you.

So what can you give to the world? What problem can you help fix? What difference can you make? The feeling of making a difference is critical to feeling a sense of fulfillment, as it will help you feel important, which equates to having a purpose.

4. Create a Draft

When you’re creating a draft of your life purpose statement, don’t overthink the process or your wording. Allow your thoughts to flow freely on paper as you’re drafting, knowing that you will come back later to clean it up and make your purpose statement more concise.

Write in the present tense and use an active tone. Rather than writing about things that you will avoid doing, focus on what you plan to experience and achieve starting today.

Getting your thoughts and first draft on paper will give you a launchpad for writing your life purpose statement, which shouldn’t end up being more than a sentence or two. Your final statement should be clear, concise, inspirational, and realistic.

Before you get to work, let’s take a look at some examples of life purpose statements that you can use to help guide you in writing your own.

Examples of a Life Purpose Statement

1. “my purpose is to become an expert in my career and add valuable contributions to the field. i hope to feel fulfilled with what i have accomplished when i retire.”.

Many people find satisfaction through career success and their personal contribution to their field of practice. Having a career that fulfills your desire to do meaningful work will keep you intrinsically motivated to get up and get moving every day.

Finding purpose in your work may result from dedicating your life to something aside from just climbing the corporate ladder, which is how many professionals feel more content in a position where they can make some kind of unique contribution.

This is especially true in positions that focus on helping the community and those which are more oriented toward service than simply building the bottom line of the company.

Finding purpose in your career comes from doing something that you’re passionate about instead of simply finding a way to clock in and out every day to earn a paycheck.

If your life purpose statement is centered around your career, consider what it is about your career that gives you such a deep sense of purpose. This way, you can make sure to not lose sight of this aspect of your career as time progresses.

2. “My purpose is to foster meaningful relationships with other people by loving unconditionally, practicing generosity, and always being open to form new friendships and connections.”

If you find satisfaction through your personal relationships, having a purpose statement like this may feel right to you.

Research has found that the intensity and quality of people’s friendships is directly associated with life satisfaction. The more social integration that one has in their everyday life, the more satisfied they will be.

With this in mind, it’s not surprising that many people may revolve their life purpose statement around their relationships with other people .

3. “My purpose in life is to be a positive role model for others. I will empower younger generations to be independent, confident, and self-reliant through supportive individual and group activities.”

If you’re a great leader , you believe it is your purpose to inspire and motivate other people to become the best version of themselves. This life purpose statement likely resonates with people who care about and are hopeful for future generations.

Spending time helping our future leaders with their personal development is a very important task that many people could find meaning in doing.

Being a mentor is a great way to not only improve the lives of other people, but to also set yourself up for a life filled with learning yourself as you meet and interact with new people and hear about other people’s experiences and struggles.

Working with people on a regular basis with whom you have no natural connection by offering guidance and support will help you continue to hone your leadership skills and self-growth as you help people figure out their best path forward.

4. “My purpose is to instill healthy eating and exercise habits in children to help protect the physical wellbeing of our population.”

Encouraging positive lifelong eating and exercise habits at a young age can help set children up for a healthy future. Children who give their bodies proper nutrition and plenty of exercise are building the foundation for healthy growth and development, leading to lifelong wellbeing.

And these days, too many children aren’t receiving the proper nutrition or getting enough physical activity during the day, which is allowing the obesity epidemic in our country to continue.

The national prevalence of obesity in children lingers around 20%, which puts kids at risk for health complications once they get older.

Those who are passionate about physical health and disease prevention may feel it’s their purpose to make a difference in this sector of society, which would make this an appropriate life purpose statement.

5. “My purpose in life is to motivate and inspire positive change through my writing.”

If you’re passionate about writing and communicating with people in this way, you may feel that your purpose is to make a statement and a difference in people’s lives through the written word.

Whether this is by doing research and writing peer-reviewed publications to share your findings or you feel that you can be inspirational through more subjective writing, this purpose statement demonstrates exactly how one may want to make a difference in the world.

Final Thoughts on Writing a Life Purpose Statement

In summary, your life purpose statement will be unique to you –not catered toward the expectations of others. Your life purpose statement will guide your time and attention and help you determine what goals to set and how to spend your free time. 

By creating a life purpose statement, you will be able to understand yourself better to help you become the best version of you. (To learn more, check out our post on mission statements vs. goals .)

Follow the step-by-step process laid out in this article and use these examples as a guide to write your own statement. Display it somewhere that you can see it often to remind you of why you do what you do every day.

If you need more inspiration, check out our roundup of the the best Find Your Why worksheets to get started . You can also read this post on how to manifest something by writing it down if you are interested in law of attraction.

Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals .

Essay on Purpose In Life As A Student

Students are often asked to write an essay on Purpose In Life As A Student in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Purpose In Life As A Student

Understanding purpose.

A purpose in life is like a map. It guides you to your destination. As a student, your purpose is like your goal. It helps you know what you want to achieve in life.

Importance of Purpose

Purpose gives direction to life. It helps students focus on their studies. When you have a clear purpose, you know what to do. It helps you make the right choices.

Setting a Purpose

As a student, your purpose can be to study well and gain knowledge. It can also be to help others or to become a good person. Your purpose can change as you grow.

Purpose and Success

A clear purpose helps in achieving success. It helps you work hard and stay determined. When you know your purpose, you can overcome any challenges and achieve your goals.

To sum up, having a purpose in life is important. It gives direction and helps you achieve your goals. As a student, your purpose can guide you towards a successful future.

250 Words Essay on Purpose In Life As A Student

Every person has a unique role in life. For a student, the main purpose is to learn and gain knowledge. This knowledge can be about subjects like math or science, but it also includes learning about life and how to be a good person.

Gaining Knowledge

One of the main jobs of a student is to study. This doesn’t just mean reading books or doing homework. It also means asking questions, thinking about new ideas, and trying to understand the world. This helps students to grow their minds and become smarter.

Building Character

Being a student also means learning how to behave correctly. This includes respecting others, being honest, and working hard. These qualities are important for becoming a good person. By learning these values, a student can develop a strong character.

Preparing for the Future

The work a student does now is important for the future. The knowledge and skills they gain can help them in their careers. For example, if a student learns to work hard and be responsible, these traits will help them in any job.

In conclusion, the purpose of a student’s life is to learn and grow. This includes gaining knowledge, building character, and preparing for the future. By fulfilling these purposes, a student can become a successful and good person. Remember, being a student is not just about getting good grades, but also about learning how to live a good life.

500 Words Essay on Purpose In Life As A Student

Understanding the purpose in life.

Every person has a purpose in life, and as students, we also have a unique role to play. The student phase is an important time in our lives. It is a time when we are filled with curiosity, energy, and dreams. We are like young plants, ready to grow and bloom. Our purpose during this time is to learn, grow, and prepare for our future.

The Role of Learning

As students, our main task is to learn. We go to school to study different subjects like math, science, history, and many others. These subjects give us knowledge about the world around us. They help us understand how things work. But learning is not just about getting good grades. It’s about gaining skills and understanding that will help us in our future life. We learn to solve problems, think creatively, and work with others. This is a big part of our purpose as students.

Personal Growth

Another part of our purpose as students is personal growth. As we learn, we also grow as people. We learn about ourselves: what we like, what we’re good at, and what we want to do in the future. We learn to set goals and work hard to achieve them. We learn to face challenges and overcome them. We also learn to respect others and work together. All of these are important lessons that help us grow and develop as individuals.

The third part of our purpose as students is to prepare for our future. The things we learn and the skills we gain as students will help us in our future careers. For example, if we learn to work well with others, it will help us in any job where we need to work in a team. If we learn to solve problems and think creatively, it can help us in many different types of work. The knowledge and skills we gain as students are like tools in a toolbox. They will help us build our future.

Contributing to Society

Finally, as students, we also have a purpose to contribute to society. We can do this in many ways. For example, we can help others by sharing what we have learned. We can also take part in community service or other activities that help make our community a better place. By doing these things, we are not just helping others, but also learning important life skills and values.

In conclusion, the purpose of life as a student is not just about studying and getting good grades. It’s about learning, growing, preparing for our future, and contributing to society. It’s about becoming the best person we can be. So, let’s embrace our role as students and strive to fulfill our purpose to the best of our ability.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on Purpose Of Arnis
• Essay on Purpose Of Government
• Essay on Purpose Of Life

Apart from these, you can look at all the essays by clicking here .

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• Knowledge Base
• Applying to graduate school

How to Write a Statement of Purpose | Example

Published on February 13, 2019 by Shona McCombes . Revised on June 1, 2023.

When you apply for graduate programs or scholarships, the admissions committee is looking for more than just a list of grades. The statement of purpose (also known as a statement of intent or motivation letter) is your chance to stand out from the crowd and showcase your motivation, skills and potential. It should:

• Outline your academic or professional interests and goals
• Discuss relevant skills, experience and achievements
• Demonstrate why you’d be a good fit for the program

Table of contents

Successful statement of purpose example, requirements and prompts, personal introduction, experience and achievements, goals and motivations, fit with the program, tips for an effective statement of purpose, other interesting articles.

The torment of the Founding Fathers is responsible for my interest in Classics. My desire to learn Latin stemmed from reading American Revolutionary-era history during junior high and high school, and particularly from the countless Latin quotations I found in John Adams’ writings. Always eager for a challenge, I was intrigued by the American founders’ accounts of the torture of learning such a difficult language. In my first semester at university, I started learning Latin and thoroughly loved it. As I learned more and more about classical civilization through the language, I realized that I was passionately interested in many aspects of the field of Classics. I have since taken courses on mythology, art and archaeology, and religion, on ancient history, and on the classical tradition. I have also learned Greek, of course, starting with an intensive two-semester course at the university’s summer school. My experience studying abroad in Florence and traveling through Italy and Greece intensified my zeal for the field and, in particular, fueled my ambition to specialize in classical archaeology.

My personal philosophy of life is that everything is connected, and this conviction drives my desire to study Classics. The most rewarding moments for me are discovering and investigating connections – both broad ones, between fields and disciplines, and more specific ones, like the relationship between a piece of literature and an object of material culture. My liberal arts education has equipped me with a broad base of knowledge in the sciences, social sciences, humanities, and arts, and in the honors program I pursued independent projects exploring academic and personal connections, including a paper on ancient Mayan astronomy, a self-observation study on the effects of nutrition and hydration on exercise performance, and a paper on the influence of political context on the changing artistic representations of John Adams. By seeking out connections between seemingly unrelated areas of academia, I have acquired a well-rounded outlook which helps me approach new ideas with both a range of prior experiences and a mind always open to different interpretations.

In accordance with my personal philosophy, I have also continued to explore connections within Classics and between Classics and other fields. In 2007, I published an article in my university’s undergraduate humanities journal; inspired by my studies in Florence, I compared representations of the birth of Venus in ancient and Renaissance literature and art. My major academic achievement to date, however, has been my senior honor thesis on John Adams’ connection to the Classics. Funded by a Hilldale Research Fellowship, I conducted research in the Adams Papers at the Massachusetts Historical Society and in John Adams’ personal library at the Boston Public Library on the influence of the classical tradition on Adams’ worldview and how he consciously modeled himself on classical ideals. It was particularly fulfilling to connect historical and classical research in writing about the figure most responsible for instigating my study of the Classics.

As well as my research skills, I have demonstrated proficiency in the classical languages, winning prizes for both Latin and Greek translation from the Classics Department, as well as receiving an enthusiastic nomination from the department for the Pearson Fellowship from the American Philological Association. I am also the president of the undergraduate Classics Society, which allows me to share my enthusiasm for Classics with other students and the larger community.

One of the most appealing aspects of studying Classics is the vast range of topics encompassed by the field. Because my interests are broad and I value an interdisciplinary approach, I would like to pursue graduate study ultimately leading to a PhD in Classical Archaeology. Archaeology in itself is, of course, a multi-faceted field, requiring knowledge of history, language, anthropology, and various scientific and technological methods. I have already started building my skills in this area: I participated in a microartifact analysis from the excavation of a Maya site in Belize as part of an honors project, and this summer I will take part in two archaeological projects in Turkey after working as a research assistant on related material in the spring semester. This PhD program includes many other opportunities I am eager to explore, such as palaeography and papyrology courses, and especially the variety of fieldwork and museum experiences available. I believe that my strong background in the classical languages and wide range of courses on classical civilization and archaeological methods have prepared me well for this program, and I am convinced that, guided by my philosophy of interconnectedness, I will flourish in this program.

The first step is to read the application instructions. These should include the length of the document (usually 1-2 pages), any formatting requirements, and often a question or prompt that indicates what you should focus on.

In some cases, you might also be asked to submit a personal statement . Similar advice applies to both of these documents—both should give a sense of who you are, what you’ve done and what you want to do. But a statement of purpose is often more formal, tightly focused on your academic background and your suitability for the program.

If you are working on multiple applications, don’t try to write a one-size-fits-all text—tailor your statement of purpose to each program. Make sure to respond to the prompt and include all the information you’re asked for. A typical statement of purpose prompt looks like this:

Your focus will be slightly different depending on whether you’re applying for research-based academic programs (such as a PhD ) or professional qualifications (such as an MBA). But all statements of purpose should contain the following elements.

This is your chance to introduce yourself to the admissions committee and let them hear your voice. The statement of purpose shouldn’t tell your life story, but it should give a glimpse into who you are.

Academic and personal background

Give an overview of your academic background, and show what drives your interest in this field or profession. You might want to include some personal background too—your family history, social circumstances, personal relationships and life experiences have all shaped your trajectory and perspective. What unique insights will you bring with you?

Characteristics and personality

Think about aspects of your character that make you well-suited for graduate school. Don’t just list generic adjectives—give examples that demonstrate your strengths and show why they’re relevant.

• Are you organized enough to handle a high-pressure workload?
• Do you have the creativity needed to develop original ideas, or a systematic mindset perfect for problem-solving?
• Do you have strong leadership skills, or are you great at working collaboratively?

Avoid including irrelevant autobiographical detail in the statement of purpose. Everything you include should be aimed at showing why you’d be a strong candidate for the program.

Your experience shows that you have the necessary skills to succeed in graduate school. Don’t just summarize everything you’ve done—pick out some highlights to build a clear picture of your strengths and priorities, illustrating how you’ve learned and developed along the way.

Academic experience

If you’re applying for a research-focused program, such as a PhD, show your knowledge of the field and outline your research experience. This might include:

• A brief summary of your thesis or final project
• Courses that you found particularly valuable
• Projects you contributed to
• Publications
• Presentations
• Extracurriculars that gave you relevant skills or experience

Professional experience

If you’re applying for a professional program, such as an MBA, outline your experience so far and show how it relates to your career plans. This might include:

• Past or current job roles
• Projects you led or participated in
• Internships
• Voluntary work
• Training courses

In all cases, give specific examples with details of what you worked on, what you achieved, and what you got out of the experience.

As well as showing that you’re prepared for the program, explain what you expect to get out of it. What are your motivations for applying? How do you plan to make the most of its opportunities, and how will it help you achieve your goals?

Academic motivations

For academic programs, indicate your research interests, showing how they follow from and build upon what you have studied so far. This might include:

• A subfield that you want to strengthen your expertise in
• A specific problem or question that you’d like to address
• An initial idea for a research project
• A theoretical or methodological approach that you want to develop

This isn’t the place for an in-depth research plan, but it’s a chance to show your enthusiasm and knowledge of your field.

Professional motivations

For professional programs, outline your career aspirations and show how your experience informs your goals. This might include:

• The next step you want to take in your career. What position are you aiming for and how will the program help you achieve it?
• Your motivations for a career change. Can you make a link between your previous experience and your new direction?
• Your long-term goals. Where do you want to be in five or ten years, and how do you see yourself getting there?

The admissions committee wants to know that you’re genuinely motivated to complete the program, and the clearer your plans, the more convincing your commitment.

It’s important to show not only why you want to study this subject, but also why you want to do it in this particular institution and department.

• Do your research, and mention particular classes, specialisms or faculty that attracted you.
• Show why you’re a good fit. Do your priorities align with the values and culture of the institution? What will you contribute to the department?
• Discuss the specific skills, knowledge and experience you expect to get from the program.

The statement of purpose isn’t only about selling yourself—it’s about illustrating an ideal match between you and the program.

Once you’ve made sure to cover all the key elements, you can work on strengthening and polishing the text. Follow these tips to make your application the best it can be.

Stay focused

It can be tempting to try to cram in everything you’ve done, but a good statement of purpose requires careful selection to craft a focused narrative. One way to do this is by building your text around a central theme—for example, a character trait, an intellectual interest, or a career goal.

This strategy helps structure your text and puts your priorities centre stage. Link each paragraph back to the central idea, making it clear how everything fits together.

Think about your structure

The structure of a statement of purpose is somewhat flexible, as long as you include all the relevant information in an order that makes sense.

For example, you might start with a chronological story of where your interests began, or you might open with your goals and then select a series of examples that show your capacity to achieve them. If you’re desperate to study in this specific program, you could lead with a summary of why it’s your ideal choice, and then elaborate on each aspect to show why you’re a perfect fit.

The important thing is that the text showcases your strengths and motivations in a compelling, coherent way. As in any other piece of academic writing, make sure each paragraph communicates one main idea, and that each sentence flows smoothly and logically from the last. Use transition words and topic sentences to move between paragraphs.

Add meaning to your resume

The bare facts of your achievements—grades, prizes, work experience—are already included in your graduate school resume and transcripts. Use the statement of purpose not to repeat yourself, but to add personal meaning and texture to these facts.

If you got top marks for your thesis, describe the research process and demonstrate your enthusiasm for the topic. If you completed an internship or participated in a project, explain what new skills you learned and which aspects you found most valuable. If you already have lots of experience in the field, show how each step developed your skills and shaped your current plans.

Revise, edit, proofread

Your statement of purpose isn’t only about the content—it’s also a chance to show that you can express yourself fluently, confidently and coherently in writing. Spend plenty of time revising, editing and proofreading your text before you submit.

Make sure you stay within the recommended length, and check if there are any specific formatting requirements. If not, use a standard 12pt font, 1-inch margins and 1.5 line spacing.

When you have a final draft, our professional statement of purpose proofreading service can offer an extra pair of eyes to make sure every sentence is perfect.

Proofread my statement of purpose

Checklist: Statement of purpose

My statement of purpose clearly responds to the prompt.

I have introduced my academic, professional and/or personal background.

I have described any relevant experience and shown my development over time.

I have highlighted key achievements that demonstrate my talents.

There is a clear connection between my previous experience and my future plans.

I have explained how the program will help me achieve my goals.

I have mentioned specific aspects of the program, department and institution that appeal to me.

Every paragraph focuses on one central idea.

The paragraphs are organized in a logical order and tell a clear, coherent story.

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How to Write a Purpose Statement (Templates, Examples)

By Status.net Editorial Team on September 30, 2023 — 15 minutes to read

• Key Elements of a Purpose Statement Part 1
• How to Write a Purpose Statement Step-by-Step Part 2
• Identifying Your Goals Part 3
• Defining Your Audience Part 4
• Outlining Your Methods Part 5
• Stating the Expected Outcomes Part 6
• Purpose Statement Example for a Research Paper Part 7
• Purpose Statement Example For Personal Goals Part 8
• Purpose Statement Example For Business Objectives Part 9
• Purpose Statement Example For an Essay Part 10
• Purpose Statement Example For a Proposal Part 11
• Purpose Statement Example For a Report Part 12
• Purpose Statement Example For a Project Part 13
• Purpose Statement Templates Part 14

A purpose statement is a vital component of any project, as it sets the tone for the entire piece of work. It tells the reader what the project is about, why it’s important, and what the writer hopes to achieve.

Part 1 Key Elements of a Purpose Statement

When writing a purpose statement, there are several key elements that you should keep in mind. These elements will help you to create a clear, concise, and effective statement that accurately reflects your goals and objectives.

1. The Problem or Opportunity

The first element of a purpose statement is the problem or opportunity that you are addressing. This should be a clear and specific description of the issue that you are trying to solve or the opportunity that you are pursuing.

2. The Target Audience

The second element is the target audience for your purpose statement. This should be a clear and specific description of the group of people who will benefit from your work.

3. The Solution

The third element is the solution that you are proposing. This should be a clear and specific description of the action that you will take to address the problem or pursue the opportunity.

4. The Benefits

The fourth element is the benefits that your solution will provide. This should be a clear and specific description of the positive outcomes that your work will achieve.

5. The Action Plan

The fifth element is the action plan that you will follow to implement your solution. This should be a clear and specific description of the steps that you will take to achieve your goals.

Part 2 How to Write a Purpose Statement Step-by-Step

Writing a purpose statement is an essential part of any research project. It helps to clarify the purpose of your study and provides direction for your research. Here are some steps to follow when writing a purpose statement:

• Start with a clear research question: The first step in writing a purpose statement is to have a clear research question. This question should be specific and focused on the topic you want to research.
• Identify the scope of your study: Once you have a clear research question, you need to identify the scope of your study. This involves determining what you will and will not include in your research.
• Define your research objectives: Your research objectives should be specific, measurable, achievable, relevant, and time-bound. They should also be aligned with your research question and the scope of your study.
• Determine your research design: Your research design will depend on the nature of your research question and the scope of your study. You may choose to use a qualitative, quantitative, or mixed-methods approach.
• Write your purpose statement: Your purpose statement should be a clear and concise statement that summarizes the purpose of your study. It should include your research question, the scope of your study, your research objectives, and your research design.

Research question: What are the effects of social media on teenage mental health?

Scope of study: This study will focus on teenagers aged 13-18 in the United States.

Research objectives: To determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Research design: This study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals.

Purpose statement: The purpose of this study is to examine the effects of social media on teenage mental health among teenagers aged 13-18 in the United States. The study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals. The research objectives are to determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Part 3 Section 1: Identifying Your Goals

Before you start writing your purpose statement, it’s important to identify your goals. To do this, ask yourself the following questions:

• What do I want to achieve?
• What problem do I want to solve?
• What impact do I want to make?

Once you have a clear idea of your goals, you can start crafting your purpose statement. Your purpose statement should be a clear and concise statement that outlines the purpose of your work.

For example, if you’re writing a purpose statement for a business, your statement might look something like this:

“Our purpose is to provide high-quality products and services that improve the lives of our customers and contribute to the growth and success of our company.”

If you’re writing a purpose statement for a non-profit organization, your statement might look something like this:

“Our purpose is to improve the lives of underserved communities by providing access to education, healthcare, and other essential services.”

Remember, your purpose statement should be specific, measurable, and achievable. It should also be aligned with your values and goals, and it should inspire and motivate you to take action.

Part 4 Section 2: Defining Your Audience

Once you have established the purpose of your statement, it’s important to consider who your audience is. The audience for your purpose statement will depend on the context in which it will be used. For example, if you’re writing a purpose statement for a research paper, your audience will likely be your professor or academic peers. If you’re writing a purpose statement for a business proposal, your audience may be potential investors or clients.

Defining your audience is important because it will help you tailor your purpose statement to the specific needs and interests of your readers. You want to make sure that your statement is clear, concise, and relevant to your audience.

To define your audience, consider the following questions:

• Who will be reading your purpose statement?
• What is their level of knowledge or expertise on the topic?
• What are their needs and interests?
• What do they hope to gain from reading your purpose statement?

Once you have a clear understanding of your audience, you can begin to craft your purpose statement with their needs and interests in mind. This will help ensure that your statement is effective in communicating your goals and objectives to your readers.

For example, if you’re writing a purpose statement for a research paper on the effects of climate change on agriculture, your audience may be fellow researchers in the field of environmental science. In this case, you would want to make sure that your purpose statement is written in a way that is clear and concise, using technical language that is familiar to your audience.

Or, if you’re writing a purpose statement for a business proposal to potential investors, your audience may be less familiar with the technical aspects of your project. In this case, you would want to make sure that your purpose statement is written in a way that is easy to understand, using clear and concise language that highlights the benefits of your proposal.

The key to defining your audience is to put yourself in their shoes and consider what they need and want from your purpose statement.

Part 5 Section 3: Outlining Your Methods

After you have identified the purpose of your statement, it is time to outline your methods. This section should describe how you plan to achieve your goal and the steps you will take to get there. Here are a few tips to help you outline your methods effectively:

• Start with a general overview: Begin by providing a brief overview of the methods you plan to use. This will give your readers a sense of what to expect in the following paragraphs.
• Break down your methods: Break your methods down into smaller, more manageable steps. This will make it easier for you to stay organized and for your readers to follow along.
• Use bullet points: Bullet points can help you organize your ideas and make your methods easier to read. Use them to list the steps you will take to achieve your goal.
• Be specific: Make sure you are specific about the methods you plan to use. This will help your readers understand exactly what you are doing and why.
• Provide examples: Use examples to illustrate your methods. This will make it easier for your readers to understand what you are trying to accomplish.

Part 6 Section 4: Stating the Expected Outcomes

After defining the problem and the purpose of your research, it’s time to state the expected outcomes. This is where you describe what you hope to achieve by conducting your research. The expected outcomes should be specific and measurable, so you can determine if you have achieved your goals.

It’s important to be realistic when stating your expected outcomes. Don’t make exaggerated or false claims, and don’t promise something that you can’t deliver. Your expected outcomes should be based on your research question and the purpose of your study.

Here are some examples of expected outcomes:

• To identify the factors that contribute to employee turnover in the company.
• To develop a new marketing strategy that will increase sales by 20% within the next year.
• To evaluate the effectiveness of a new training program for improving customer service.
• To determine the impact of social media on consumer behavior.

When stating your expected outcomes, make sure they align with your research question and purpose statement. This will help you stay focused on your goals and ensure that your research is relevant and meaningful.

In addition to stating your expected outcomes, you should also describe how you will measure them. This could involve collecting data through surveys, interviews, or experiments, or analyzing existing data from sources such as government reports or industry publications.

Part 7 Purpose Statement Example for a Research Paper

If you are writing a research paper, your purpose statement should clearly state the objective of your study. Here is an example of a purpose statement for a research paper:

The purpose of this study is to investigate the effects of social media on the mental health of teenagers in the United States.

This purpose statement clearly states the objective of the study and provides a specific focus for the research.

Part 8 Purpose Statement Example For Personal Goals

When writing a purpose statement for your personal goals, it’s important to clearly define what you want to achieve and why. Here’s a template that can help you get started:

“I want to [goal] so that [reason]. I will achieve this by [action].”

Example: “I want to lose 10 pounds so that I can feel more confident in my body. I will achieve this by going to the gym three times a week and cutting out sugary snacks.”

Remember to be specific and realistic when setting your goals and actions, and to regularly review and adjust your purpose statement as needed.

Part 9 Purpose Statement Example For Business Objectives

If you’re writing a purpose statement for a business objective, this template can help you get started:

[Objective] [Action verb] [Target audience] [Outcome or benefit]

Here’s an example using this template:

Increase online sales by creating a more user-friendly website for millennial shoppers.

This purpose statement is clear and concise. It identifies the objective (increase online sales), the action verb (creating), the target audience (millennial shoppers), and the outcome or benefit (a more user-friendly website).

Part 10 Purpose Statement Example For an Essay

“The purpose of this essay is to examine the causes and consequences of climate change, with a focus on the role of human activities, and to propose solutions that can mitigate its impact on the environment and future generations.”

This purpose statement clearly states the subject of the essay (climate change), what aspects will be explored (causes, consequences, human activities), and the intended outcome (proposing solutions). It provides a clear roadmap for the reader and sets the direction for the essay.

Part 11 Purpose Statement Example For a Proposal

“The purpose of this proposal is to secure funding and support for the establishment of a community garden in [Location], aimed at promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh, healthy produce.”

Why this purpose statement is effective:

• The subject of the proposal is clear: the establishment of a community garden.
• The specific goals of the project are outlined: promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh produce.
• The overall objective of the proposal is evident: securing funding and support.

Part 12 Purpose Statement Example For a Report

“The purpose of this report is to analyze current market trends in the electric vehicle (EV) industry, assess consumer preferences and buying behaviors, and provide strategic recommendations to guide [Company Name] in entering this growing market segment.”

• The subject of the report is provided: market trends in the electric vehicle industry.
• The specific goals of the report are analysis of market trends, assessment of consumer preferences, and strategic recommendations.
• The overall objective of the report is clear: providing guidance for the company’s entry into the EV market.

Part 13 Purpose Statement Example For a Project

“The purpose of this project is to design and implement a new employee wellness program that promotes physical and mental wellbeing in the workplace.”

This purpose statement clearly outlines the objective of the project, which is to create a new employee wellness program. The program is designed to promote physical and mental wellbeing in the workplace, which is a key concern for many employers. By implementing this program, the company aims to improve employee health, reduce absenteeism, and increase productivity. The purpose statement is concise and specific, providing a clear direction for the project team to follow. It highlights the importance of the project and its potential benefits for the company and its employees.

Part 14 Purpose Statement Templates

When writing a purpose statement, it can be helpful to use a template to ensure that you cover all the necessary components:

Template 1: To [action] [target audience] in order to [outcome]

This template is a straightforward way to outline your purpose statement. Simply fill in the blanks with the appropriate information:

• The purpose of […] is
• To [action]: What action do you want to take?
• [Target audience]: Who is your target audience?
• In order to [outcome]: What outcome do you hope to achieve?

For example:

• The purpose of our marketing campaign is to increase brand awareness among young adults in urban areas, in order to drive sales and revenue growth.
• The purpose of our employee training program is to improve customer service skills among our frontline staff, in order to enhance customer satisfaction and loyalty.
• The purpose of our new product launch is to expand our market share in the healthcare industry, by offering a unique solution to the needs of elderly patients with chronic conditions.

Template 2: This [project/product] is designed to [action] [target audience] by [method] in order to [outcome].

This template is useful for purpose statements that involve a specific project or product. Fill in the blanks with the appropriate information:

• This [project/product]: What is your project or product?
• Is designed to [action]: What action do you want to take?
• By [method]: What method will you use to achieve your goal?
• This app is designed to provide personalized nutrition advice to athletes by analyzing their training data in order to optimize performance.

Frequently Asked Questions

What are the key elements of a purpose statement.

A purpose statement should clearly communicate the main goal or objective of your writing. It should be concise and specific, providing a clear direction for your work. The key elements of a purpose statement include the topic or subject matter, the intended audience, and the overall goal or objective of your writing.

How can a purpose statement benefit your writing?

A purpose statement can help you stay focused and on track when writing. It can also help you to avoid going off-topic or getting bogged down in unnecessary details. By clearly identifying the main goal or objective of your writing, a purpose statement can help you to stay organized and ensure that your writing is effective and impactful.

What are some common mistakes to avoid when writing a purpose statement?

One common mistake is being too vague or general in your purpose statement. Another mistake is making your purpose statement too long or complex, which can make it difficult to understand. Additionally, it’s important to avoid including unnecessary information or details that are not directly relevant to your main goal or objective.

How can you tailor your purpose statement to your audience?

When writing a purpose statement, it’s important to consider your audience and their needs. You should tailor your purpose statement to your audience by using language and terminology that they will understand. You should also consider their level of knowledge or expertise on the subject matter and adjust your purpose statement accordingly.

What are some effective templates for writing a purpose statement?

There are many effective templates for writing a purpose statement, but one common approach is to use the following structure: “The purpose of this writing is to [insert goal or objective] for [insert audience] regarding [insert topic or subject matter].”

Can you provide examples of successful purpose statements?

• “The purpose of this report is to provide an analysis of the current market trends and make recommendations for future growth strategies for our company.”
• “The purpose of this essay is to explore the impact of social media on modern communication and its implications for society.”
• “The purpose of this proposal is to secure funding for a new community center that will provide educational and recreational opportunities for local residents.”
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Greater Good Science Center • Magazine • In Action • In Education

Mind & Body Articles & More

How patience can help you find your purpose, a two-year study suggests practicing patience may be critical to finding and pursuing purpose..

What am I going to do with my life? What really matters to me? How will I leave my mark?

These questions can fill us with hope, inspiration, and direction when we have some sense of what the answers may be. If we don’t, they can fill us with confusion, frustration, and irritation.

Leading a life of purpose, or making an enduring commitment to contributing to the broader world in personally meaningful ways, is associated with a range of benefits, including better physical health, enhanced psychological well-being, superior academic achievement, and enriched social connections. Despite these advantages, leading a life of purpose is rare, as researcher William Damon describes in his 2009 book, The Path to Purpose : As many as two out of three young adults struggle to articulate a clear purpose for their lives.

Before young people can identify a purpose, they need to engage in a process of self-exploration. Searching for a purpose in life is not often studied, but when it has been, scholars have found it to be a source of stress and anxiety, especially when it feels like everyone else has it all figured out. (Rest assured, others are likely still working it out, too!)

Members of my Adolescent Moral Development Lab and I became interested in how we could help young adults navigate the potentially distressing process of searching for a purpose in life. With the generous support of a grant from the Templeton Religion Trust, we conducted a two-year study, and our emerging findings suggest practicing patience may be a critical and often overlooked element of a productive and fulfilling search for purpose. 

How patience and purpose go hand in hand

Patience is the ability to stay actively engaged in working toward a goal without becoming frustrated. Patiently pursuing purpose does not mean sitting by and waiting for inspiration to strike. Instead, it means engaging in the personal reflection and intentional conversations that help us figure out how we want to contribute to the broader world without feeling rushed or hurried. Accepting that the search is a long-term endeavor can help us cultivate our purpose in a more efficient and growth-supporting way.

Practicing patience may facilitate the search for purpose, and this is important because our research also suggests that searching for purpose is not a one-and-done kind of activity. It is unlikely to be the case that we search for a purpose once and then spend the rest of our lives pursuing that single purpose. Instead, we tend to pursue multiple purposes across our lifetimes. Purposes wax and wane with the other things going on in our lives.

For instance, we may find purpose in parenting, but that purpose may transform when we launch our adult children and reinvest in personally meaningful work-related aims. Others of us may find purpose in work, and upon retirement those purposes may recede as we find new ways of contributing to our communities. For young adults, purposes are likely to evolve as they navigate the many transitions associated with this stage of life (e.g., moving from high school into college and from college into the working world). Moves like these are often accompanied by evolutions in our purposes in life.

The point is that the search for purpose is an ongoing activity. Even when we know how we want to leave our mark, we are still likely to search for new ways of making progress toward our personally meaningful aims or for new ways of contributing to the broader world.

Given that the search for purpose is likely to represent a long-term, possibly even a lifelong, activity, it is worthwhile to understand how we can engage in the self-exploration process in the most productive and rewarding way possible. Emerging findings from our study suggest patience may help optimize the search process in at least five ways.

Practicing patience allows us to stand back and take in the full picture of the aim we are after. We can become so focused on figuring out what it is we want to accomplish that we lose the forest for the trees. Taking a broad perspective on the purpose development process may yield insights into progress made to date, and recognizing and even celebrating this progress can fuel our ongoing efforts. Allowing ourselves time to take in the bigger picture may reveal more efficient routes for making progress toward our purpose.

Patience may bolster resilience. Patient individuals take setbacks in stride; they continue making forward progress despite them. Rather than being derailed by challenges in the pursuit of purpose, patient individuals view hardships as inevitable and surmountable. Practicing patience is an important way of cultivating the resilience required to both search for and pursue a purpose in life, as Anne Colby suggests in her 2020 paper, “Purpose as a Unifying Goal for Higher Education.”

Practicing patience may encourage a more thoughtful approach to pursuing meaningful aims. Rather than moving forward in haste, patient individuals move ahead with intention and deliberation, and this may support more sustainable progress in the search for purpose. Compared to others, patient individuals may be more likely to take time to develop relationships with mentors and like-minded peers who can facilitate their progress toward purpose. Slowing down to connect with others along our path to purpose can help us make progress in figuring out how we want to leave our mark (and these relationships may also support our pursuit of purpose, once we have determined what it entails).

Patience in the pursuit of larger aims may foster personal growth. In addition to encouraging resilience and social connections, practicing patience builds self-regulation, self-discipline, and deferred-gratification skills. Developing these strengths of character is likely to benefit individuals in many life domains, including in future periods of self-exploration and subsequent purpose cultivation efforts.

Finally, patient individuals may be more likely than impatient individuals to enjoy the search. Patience enables us to savor the process of figuring out what matters most and how we want to meaningfully contribute to the broader world. It allows us time to celebrate the small successes and be present in the purpose cultivation process. The mindfulness that can accompany a patient pursuit of purpose is likely to enhance our well-being during the search process and in our lives more generally.

In each of these ways, patience may represent a critical component of a healthy and productive search for purpose.

The bottom line: Whether searching for our own purpose in life or supporting someone in their search, remember to practice patience. When we find ourselves becoming agitated and frustrated by the feeling that everyone else has it all figured out, we should remind ourselves to slow down. Take heart in knowing that the process requires time. Focus on the big picture, recall that setbacks are inevitable and surmountable, connect with others who can support your search, take stock of gains, and find the joy in the process, if you can. Before you know it, you might just have figured out how you want to use your skills and talents to contribute in meaningful ways to the world beyond yourself. To read the published manuscripts from which these findings were drawn, please visit Kendall Cotton Bronk’s website . Upon publication, articles from this study will be posted there.

About the Author

Kendall Cotton Bronk

Kendall Cotton Bronk, Ph.D. , is an associate professor of psychology at the Claremont Graduate University in the Division of Behavioral and Social Sciences, where she studies the things that give young people’s lives purpose. Dr. Bronk teamed up with the Greater Good Science Center and social impact firm ProSocial, with support from the John Templeton Foundation, to translate research on purpose into an online toolkit called The Purpose Challenge , which youth can use to explore their own purpose in life.

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Chapter 5: Audience & Purpose of Writing

Purpose, audience, tone, and content, identifying common academic purposes.

The purpose is simply the reason you are writing a particular document. Basically, the purpose of a piece of writing answers the question “why?” For example, why write a play? To entertain a packed theatre. Why write instructions to the babysitter? To inform them of your schedule and rules. Why write a letter to your Member of Parliament? To persuade them to address your community’s needs.

In academic settings, the reasons for writing typically fulfill four main purposes: to summarize , to analyze , to synthesize , and to evaluate . You will encounter these four purposes not only as you read for your classes but also as you read for work or pleasure. Because reading and writing work together, your writing skills will improve as you read.

Eventually, your instructors will ask you to complete assignments specifically designed to meet one of the four purposes. As you will see, the purpose for writing will guide you through each part of the paper, helping you make decisions about content and style. For now, identifying these purposes by reading paragraphs will prepare you to write individual paragraphs and to build longer assignments.

Summary Paragraphs

Summary paragraphs are designed to give the reader a quick overview of a subject or topic of often addresses the 5 W’s (who, what, where, when, why).  This type of paragraph is often found towards the end of an essay or chapter.  You may also  encounter these types of paragraphs as abstracts or  executive summaries .

Analysis Paragraphs

An analysis separates complex materials into their different parts and studies how the parts relate to one another. The analysis of simple table salt, for example, would require a deconstruction of its parts—the elements sodium (Na) and chloride (Cl). Then, scientists would study how the two elements interact to create the compound NaCl, or sodium chloride, which is also called simple table salt.

Analysis is not limited to the sciences, of course. An analysis paragraph in academic writing fulfills the same purpose. Instead of deconstructing chemical compounds, academic analysis paragraphs typically deconstruct documents. An analysis takes apart a primary source (an essay, a book, an article, etc.) point by point. It communicates the main points of the document by examining individual points and identifying how they relate to one another.  Take a look at a student’s analysis of the journal report.

Notice how the analysis does not simply repeat information from the original report, but considers how the points within the report relate to one another? By doing this, the student uncovers a discrepancy between the points that are backed up by statistics and those that require additional information. Analyzing a document involves a close examination of each of the individual parts and how they work together.

Synthesis Paragraphs

A synthesis combines two or more items to create an entirely new item. Consider the electronic musical instrument aptly named the synthesizer. It looks like a simple keyboard but displays a dashboard of switches, buttons, and levers. With the flip of a few switches, a musician may combine the distinct sounds of a piano, a flute, or a guitar—or any other combination of instruments—to create a new sound. The purpose of the synthesizer is to blend together the notes from individual instruments to form new, unique notes.

The purpose of an academic synthesis is to blend individual documents into a new document. An academic synthesis paragraph considers the main points from one or more pieces of writing and links the main points together to create a new point, one not replicated in either document.

Take a look at a student’s synthesis of several sources about underage drinking.

Notice how the synthesis paragraphs consider each source and use information from each to create a new thesis. A good synthesis does not repeat information; the writer uses a variety of sources to create a new idea.

Evaluation Paragraphs

An evaluation judges the value of something and determines its worth. Evaluations in everyday experiences are often not only dictated by set standards but are also influenced by opinion and prior knowledge. For example, at work, a supervisor may complete an employee evaluation by judging his subordinate’s performance based on the company’s goals. If the company focuses on improving communication, the supervisor will rate the employee’s customer service according to a standard scale. However, the evaluation still depends on the supervisor’s opinion and prior experience with the employee. The purpose of the evaluation is to determine how well the employee performs on the job.

An academic evaluation communicates your opinion, and its justifications, about a document or a topic of discussion. Evaluations are influenced by your reading of the document, your prior knowledge, and your prior experience with the topic or issue. Because an evaluation incorporates your point of view and the reasons for your point of view, it typically requires more critical thinking and a combination of summary, analysis, and synthesis skills. Thus evaluation paragraphs often follow summary, analysis, and synthesis paragraphs. Read a student’s evaluation paragraph.

Notice how the paragraph incorporates the student’s personal judgment within the evaluation. Evaluating a document requires prior knowledge that is often based on additional research.

Self-Practice Exercise

Read the following paragraphs about four films and then identify the purpose of each paragraph.

This film could easily have been cut down to less than two hours. By the final scene, I noticed that most of my fellow moviegoers were snoozing in their seats and were barely paying attention to what was happening on screen. Although the director sticks diligently to the book, he tries too hard to cram in all the action, which is just too ambitious for such a detail-oriented story. If you want my advice, read the book and give the movie a miss.

During the opening scene, we learn that the character Laura is adopted and that she has spent the past three years desperately trying to track down her real parents. Having exhausted all the usual options—adoption agencies, online searches, family trees, and so on—she is on the verge of giving up when she meets a stranger on a bus. The chance encounter leads to a complicated chain of events that ultimately result in Laura getting her lifelong wish. But is it really what she wants? Throughout the rest of the film, Laura discovers that sometimes the past is best left where it belongs.

To create the feeling of being gripped in a vise, the director, May Lee, uses a variety of elements to gradually increase the tension. The creepy, haunting melody that subtly enhances the earlier scenes becomes ever more insistent, rising to a disturbing crescendo toward the end of the movie. The desperation of the actors, combined with the claustrophobic atmosphere and tight camera angles create a realistic firestorm, from which there is little hope of escape. Walking out of the theatre at the end feels like staggering out of a Roman dungeon.

The scene in which Campbell and his fellow prisoners assist the guards in shutting down the riot immediately strikes the viewer as unrealistic. Based on the recent reports on prison riots in both Detroit and California, it seems highly unlikely that a posse of hardened criminals would intentionally help their captors at the risk of inciting future revenge from other inmates. Instead, both news reports and psychological studies indicate that prisoners who do not actively participate in a riot will go back to their cells and avoid conflict altogether. Examples of this lack of attention to detail occur throughout the film, making it almost unbearable to watch.

Collaboration: Share with a classmate and compare your answers.

Writing at Work

Thinking about the purpose of writing a report in the workplace can help focus and structure the document. A summary should provide colleagues with a factual overview of your findings without going into too much detail. In contrast, an evaluation should include your personal opinion, along with supporting evidence, research, or examples to back it up. Listen for words such as summarize , analyze , synthesize , or evaluate when your boss asks you to complete a report to help determine a purpose for writing.

Consider the expository essay you will soon have to write. Identify the most effective academic purpose for the assignment.

My assignment: ____________________________________________

My purpose: ________________________________________________

Identifying the Audience

Imagine you must give a presentation to a group of executives in an office. Weeks before the big day, you spend time creating and rehearsing the presentation. You must make important, careful decisions not only about the content but also about your delivery. Will the presentation require technology to project figures and charts? Should the presentation define important words, or will the executives already know the terms? Should you wear your suit and dress shirt? The answers to these questions will help you develop an appropriate relationship with your audience, making them more receptive to your message.

Now imagine you must explain the same business concepts from your presentation to a group of high school students. Those important questions you previously answered may now require different answers. The figures and charts may be too sophisticated, and the terms will certainly require definitions. You may even reconsider your outfit and sport a more casual look. Because the audience has shifted, your presentation and delivery will shift as well to create a new relationship with the new audience.

In these two situations, the audience —the individuals who will watch and listen to the presentation—plays a role in the development of presentation. As you prepare the presentation, you visualize the audience to anticipate their expectations and reactions. What you imagine affects the information you choose to present and how you will present it. Then, during the presentation, you meet the audience in person and discover immediately how well you perform.

Although the audience for writing assignments—your readers—may not appear in person, they play an equally vital role. Even in everyday writing activities, you identify your readers’ characteristics, interests, and expectations before making decisions about what you write. In fact, thinking about audience has become so common that you may not even detect the audience driven decisions.

For example, you update your status on a social networking site with the awareness of who will digitally follow the post. If you want to brag about a good grade, you may write the post to please family members. If you want to describe a funny moment, you may write with your friends’ sense of humour in mind. Even at work, you send emails with an awareness of an unintended receiver who could intercept the message.

In other words, being aware of “invisible” readers is a skill you most likely already possess and one you rely on every day. Consider the following paragraphs. Which one would the author send to her parents? Which one would she send to her best friend?

Last Saturday, I volunteered at a local hospital. The visit was fun and rewarding. I even learned how to do cardiopulmonary resuscitation, or CPR. Unfortunately, I think caught a cold from one of the patients. This week, I will rest in bed and drink plenty of clear fluids. I hope I am well by next Saturday to volunteer again.

Most likely, you matched each paragraph to its intended audience with little hesitation. Because each paragraph reveals the author’s relationship with her intended readers, you can identify the audience fairly quickly. When writing your own paragraphs, you must engage with your audience to build an appropriate relationship given your subject. Imagining your readers during each stage of the writing process will help you make decisions about your writing. Ultimately, the people you visualize will affect what and how you write.

PRO TIP: While giving a speech, you may articulate an inspiring or critical message, but if you left your hair a mess and laced up mismatched shoes, your audience would not take you seriously. They may be too distracted by your appearance to listen to your words.

Similarly, grammar and sentence structure serve as the appearance of a piece of writing. Polishing your work using correct grammar will impress your readers and allow them to focus on what you have to say.

Because focusing on audience will enhance your writing, your process, and your finished product, you must consider the specific traits of your audience members. Use your imagination to anticipate the readers’ demographics, education, prior knowledge, and expectations.

• Demographics: These measure important data about a group of people, such as their age range, ethnicity, religious beliefs, or gender. Certain topics and assignments will require you to consider these factors as they relate to your audience. For other topics and assignments, these measurements may not influence your writing. Regardless, it is important to consider demographics when you begin to think about your purpose for writing.
• Education: Education considers the audience’s level of schooling. If audience members have earned a doctorate degree, for example, you may need to elevate your style and use more formal language. Or, if audience members are still in college, you could write in a more relaxed style. An audience member’s major or emphasis may also dictate your writing.
• Prior knowledge: Prior knowledge is what the audience already knows about your topic. If your readers have studied certain topics, they may already know some terms and concepts related to the topic. You may decide whether to define terms and explain concepts based on your audience’s prior knowledge. Although you cannot peer inside the brains of your readers to discover their knowledge, you can make reasonable assumptions. For instance, a nursing major would presumably know more about health-related topics than a business major would.
• Expectations: These indicate what readers will look for while reading your assignment. Readers may expect consistencies in the assignment’s appearance, such as correct grammar and traditional formatting like double-spaced lines and a legible font. Readers may also have content-based expectations given the assignment’s purpose and organization. In an essay titled “The Economics of Enlightenment: The Effects of Rising Tuition,” for example, audience members may expect to read about the economic repercussions of post-secondary tuition costs.

On a sheet of paper, generate a list of characteristics under each category for each audience. This list will help you later when you read about tone and content.

Your classmates: Demographics ____________________________________________ Education ____________________________________________ Prior knowledge ____________________________________________ Expectations ____________________________________________ Demographics ____________________________________________ Education ____________________________________________ Prior knowledge ____________________________________________ Expectations ____________________________________________ The head of your academic department Demographics ____________________________________________ Education ____________________________________________ Prior knowledge ____________________________________________ Expectations ____________________________________________

Now think about your next writing assignment. Identify the purpose (you may use the same purpose listed in Self–Practice Exercise 1.6b and then identify the audience. Create a list of characteristics under each category.

My assignment:____________________________________________ My purpose: ____________________________________________ My audience: ____________________________________________

Demographics ____________________________________________ Education ____________________________________________ Prior knowledge ____________________________________________ Expectations ____________________________________________

Collaboration: please share with a classmate and compare your answers.

Keep in mind that as your topic shifts in the writing process, your audience may also shift. Also, remember that decisions about style depend on audience, purpose, and content. Identifying your audience’s demographics, education, prior knowledge, and expectations will affect how you write, but purpose and content play an equally important role. The next subsection covers how to select an appropriate tone to match the audience and purpose.

Selecting an Appropriate Tone

Tone identifies a speaker’s attitude toward a subject or another person. You may pick up a person’s tone of voice fairly easily in conversation.  A friend who tells you about her weekend may speak excitedly about a fun skiing trip. An instructor who means business may speak in a low, slow voice to emphasize her serious mood. Or, a co-worker who needs to let off some steam after a long meeting may crack a sarcastic joke.  Tone is important because the way you might speak to your friends (“oh shut up, it’s fine…”) would definitely not be appropriate when speaking to your boss or your professor.

Just as speakers transmit emotion through voice, writers can transmit through writing a range of attitudes, from excited and humorous to somber and critical. These emotions create connections among the audience, the author, and the subject, ultimately building a relationship between the audience and the text. To stimulate these connections, writers intimate their attitudes and feelings with useful devices, such as sentence structure, word choice, punctuation, and formal or informal language. Keep in mind that the writer’s attitude should always appropriately match the audience and the purpose, which means that you need to choose appropriate language and sentence structure that will convey your ideas with your intent.

Read the following paragraph and consider the writer’s tone. How would you describe the writer’s attitude toward wildlife conservation?

Think about the assignment and purpose you selected in Self–Practice Exercise 1.6b and the audience you selected in Self–Practice Exercise 1.6c. Now, identify the tone you would use in the assignment.

My assignment: ____________________________________________ My purpose: ____________________________________________ My audience: ____________________________________________ My tone: ____________________________________________

Choosing Appropriate, Interesting Content

Content refers to all the written substance in a document. After selecting an audience and a purpose, you must choose what information will make it to the page. Content may consist of examples, statistics, facts, anecdotes, testimonies, and observations, but no matter the type, the information must be appropriate and interesting for the audience and purpose. An essay written for grade 3 students that summarizes the legislative process, for example, would have to contain succinct and simple content.

Content is also shaped by tone. When the tone matches the content, the audience will be more engaged, and you will build a stronger relationship with your readers. Consider that audience of grade 3 students. You would choose simple content that the audience will easily understand, and you would express that content through an enthusiastic tone. The same considerations apply to all audiences and purposes.

Using the assignment, purpose, audience, and tone fromSelf–Practice Exercise 1.6d, generate a list of content ideas. Remember that content consists of examples, statistics, facts, anecdotes, testimonies, and observations.

My assignment: ____________________________________________ My purpose: ____________________________________________ My audience: ____________________________________________ My tone: ____________________________________________ My content ideas: ____________________________________________

Common Writing Assignments

Writing assignments at the post-secondary level serve a different purpose than the typical writing assignments you completed in high school. In high school, teachers generally focus on teaching you to write in a variety of modes and formats, including personal writing, expository writing, research papers, creative writing, and writing short answers and essays for exams. Over time, these assignments help you build a foundation of writing skills.

Now, however, your instructors will expect you to already have that foundation. Your composition courses will focus on  helping you make the transition to higher-level writing assignments. However, in most of your other courses, writing assignments serve a different purpose. In those courses, you may use writing as one tool among many for learning how to think about a particular academic discipline.

Additionally, certain assignments teach you how to meet the expectations for professional writing in a given field. Depending on the class, you might be asked to write a lab report, a case study, a literary analysis, a business plan, or an account of a personal interview. You will need to learn and follow the standard conventions for those types of written products.

Finally, personal and creative writing assignments are less common at the post-secondary level than in high school. College and university courses emphasize expository writing—writing that explains or informs. Often expository writing assignments will incorporate outside research, too. Some classes will also require persuasive writing assignments in which you state and support your position on an issue. Your instructors will hold you to a higher standard when it comes to supporting your ideas with reasons and evidence.

Common Types of Writing Assignments

Part of managing your education is communicating well with others at your institution. For instance, you might need to email your instructor to request an office appointment or explain why you will need to miss a class. You might need to contact administrators with questions about your tuition or financial aid. Later, you might ask instructors to write recommendations on your behalf.

Treat these documents as professional communications. Address the recipient politely; state your question, problem, or request clearly; and use a formal, respectful tone. Doing so helps you make a positive impression and get a quicker response.

Using the Writing Process

To complete a writing project successfully, good writers use some variation of the following process.

The Writing Process

• Prewriting. The writer generates ideas to write about and begins developing these ideas.
• Outlining a structure of ideas. The writer determines the overall organizational structure of the writing and creates an outline to organize ideas. Usually this step involves some additional fleshing out of the ideas generated in the first step.
• Writing a rough draft. The writer uses the work completed in prewriting to develop a first draft. The draft covers the ideas the writer brainstormed and follows the organizational plan that was laid out in the first step.
• Revising. The writer revisits the draft to review and, if necessary, reshape its content. This stage involves moderate and sometimes major changes: adding or deleting a paragraph, phrasing the main point differently, expanding on an important idea, reorganizing content, and so forth.
• Editing.  The writer reviews the draft to make additional changes. Editing involves making changes to improve style and adherence to standard writing conventions—for instance, replacing a vague word with a more precise one or fixing errors in grammar and spelling. Once this stage is complete, the work is a finished piece and ready to share with others.

Chances are you have already used this process as a writer. You may also have used it for other types of creative projects, such as developing a sketch into a finished painting or composing a song. The steps listed above apply broadly to any project that involves creative thinking. You come up with ideas (often vague at first), you work to give them some structure, you make a first attempt, you figure out what needs improving, and then you refine it until you are satisfied.

Most people have used this creative process in one way or another, but many people have misconceptions about how to use it to write. Here are a few of the most common misconceptions students have about the writing process:

• “I do not have to waste time on prewriting if I understand the assignment.”  Even if the task is straightforward and you feel ready to start writing, take some time to develop ideas before you plunge into your draft. Freewriting —writing about the topic without stopping for a set period of time—is one prewriting technique you might try in that situation.
• “It is important to complete a formal, numbered outline for every writing assignment.”  For some assignments, such as lengthy research papers, proceeding without a formal outline can be very difficult. However, for other assignments, a structured set of notes or a detailed graphic organizer may suffice. The important thing is to have a solid plan for organizing ideas and details.
• “My draft will be better if I write it when I am feeling inspired.”  By all means, take advantage of those moments of inspiration. However, understand that sometimes you will have to write when you are not in the mood. Sit down and start your draft even if you do not feel like it. If necessary, force yourself to write for just one hour. By the end of the hour, you may be far more engaged and motivated to continue. If not, at least you will have accomplished part of the task.
• “My instructor will tell me everything I need to revise.”  If your instructor chooses to review drafts, the feedback can help you improve. However, it is still your job, not your instructor’s, to transform the draft to a final, polished piece. That task will be much easier if you give your best effort to the draft before submitting it. During revision, do not just go through and implement your instructor’s corrections. Take time to determine what you can change to make the work the best it can be.
• “I am a good writer, so I do not need to revise or edit.” Even talented writers still need to revise and edit their work. At the very least, doing so will help you catch an embarrassing typo or two. Revising and editing are the steps that make good writers into great writers.

Managing Your Time

When your instructor gives you a writing assignment, write the due date on your calendar. Then work backward from the due date to set aside blocks of time when you will work on the assignment. Always plan at least two sessions of writing time per assignment, so that you are not trying to move from step 1 to step 5 in one evening. Trying to work that fast is stressful, and it does not yield great results. You will plan better, think better, and write better if you space out the steps.

Ideally, you should set aside at least three separate blocks of time to work on a writing assignment: one for prewriting and outlining, one for drafting, and one for revising and editing. Sometimes those steps may be compressed into just a few days. If you have a couple of weeks to work on a paper, space out the five steps over multiple sessions. Long-term projects, such as research papers, require more time for each step:

Again, an  assignment calculator is an incredibly useful tool for helping with this process:

Writing for Academic and Professional Contexts: An Introduction Copyright © 2023 by Sheridan College is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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