ecommerce essay question

Essay on E-Commerce: Scope, Importance, Advantages and Limitations

Essay on E-Commerce: Scope, Importance, Advantages and Limitations! Read this essay to learn about essay on e commerce, e-commerce essay topics, essay on ecommerce in india, e-commerce essays advantages and disadvantages, essay on e commerce and online shopping, e-commerce essay conclusion!

Essay on e-commerce:.

Electronic commerce, commonly known as e-commerce, is the buying and selling of product or service over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, Electronic Data Interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.

Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchanging of data to facilitate the financing and payment aspects of business transactions.

Even today, some considerable time after the so called ‘dot com/Internet revolution’, electronic commerce (e-commerce) remains a relatively new, emerging and constantly changing area of business management and information technology.

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There has been and continues to be much publicity and discussion about e-commerce. Library catalogues and shelves are filled with books and articles on the subject.

However, there remains a sense of confusion, suspicion and misunderstanding surrounding the area, which has been exacerbated by the different contexts in which electronic commerce is used, coupled with the myriad related buzzwords and acronyms.

In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of Information and Communications Technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals.

Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs. With developments in the Internet and Web-based technologies, distinctions between traditional markets and the global electronic marketplace-such as business capital size, among others-are gradually being narrowed down.

The name of the game is strategic positioning, the ability of a company to determine emerging opportunities and utilize the necessary human capital skills to make the most of these opportunities through an e-business strategy that is simple, workable and practicable within the context of a global information milieu and new economic environment.

With its effect of leveling the playing field, e-commerce coupled with the appropriate strategy and policy approach enables small and medium scale enterprises to compete with large and capital-rich businesses.

On another plane, developing countries are given increased access to the global marketplace, where they compete with and complement the more developed economies.

Most, if not all, developing countries are already participating in e-commerce, either as sellers or buyers. However, to facilitate e-commerce growth in these countries, the relatively underdeveloped information infrastructure must be improved.

Among the areas for policy interventions are:

(i) High Internet access costs, including connection service fees, communication fees, and hosting charges for websites with sufficient bandwidth;

(ii) Limited availability of credit cards and a nationwide credit card system;

(iii) Underdeveloped transportation infrastructure resulting in slow and uncertain delivery of goods and services;

(iv) Network security problems and insufficient security safeguards;

(v) Lack of skilled human resources and key technologies;

(vi) Content restriction on national security and other public policy grounds, which greatly affect business in the field of information services, such as the media and entertainment sectors;

(vi) Cross-border issues, such as the recognition of transactions under laws of other ASEAN member-countries, certification services, improvement of delivery methods and customs facilitation; and

(vii) The relatively low cost of labor, which implies that a shift to a comparatively capital intensive solution including investments on the improvement of the physical and network infrastructure is not apparent.

It is recognized that in the Information age, Internet commerce is a powerful tool in the economic growth of developing countries. While there are indications of e-commerce patronage among large firms in developing countries, there seems to be little and negligible use of the Internet for commerce among small and medium sized firms.

E-commerce promises better business for SME’s and sustainable economic development for developing countries. However, this is premised on strong political will and good governance, as well as on a responsible and supportive private sector within an effective policy framework. This primer seeks to provide policy guidelines toward this end.

Essay on the History of E-Commerce:

History of ecommerce dates back to the invention of the very old notion of “sell and buy”, electricity, cables, computers, modems, and the Internet. Ecommerce became possible in 1991 when the Internet was opened to commercial use. Since that date thousands of businesses have taken up residence at web sites.

At first, the term ecommerce meant the process of execution of commercial transactions electronically with the help of the leading technologies such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users to exchange business information and do electronic transactions.

The ability to use these technologies appeared in the late 1970s and allowed business companies and organizations to send commercial documentation electronically. Although the Internet began to advance in popularity among the general public in 1994, it took approximately four years to develop the security protocols and DSL which allowed rapid access and a persistent connection to the Internet.

In 2000 a great number of business companies in the United States and Western Europe represented their services in the World Wide Web.

At this time the meaning of the word ecommerce was changed. People began to define the term ecommerce as the process of purchasing of available goods and services over the Internet using secure connections and electronic payment services.

Although the dot-com collapse in 2000 led to unfortunate results and many of ecommerce companies disappeared, the “brick and mortar” retailers recognized the advantages of electronic commerce and began to add such capabilities to their web sites (e.g., after the online grocery store Webvan came to ruin, two supermarket chains, Albertsons and Safeway, began to use ecommerce to enable their customers to buy groceries online).

By the end of 2001, the largest form of ecommerce, Business-to- Business (B2B) model, had around $700 billion in transactions.

According to all available data, ecommerce sales continued to grow in the next few years and, by the end of 2007, ecommerce sales accounted for 3.4 percent of total sales. Ecommerce has a great deal of advantages over “brick and mortar” stores and mail order catalogs. Consumers can easily search through a large database of products and services.

They can see actual prices, build an order over several days and email it as a “wish list” hoping that someone will pay for their selected goods. Customers can compare prices with a click of the mouse and buy the selected product at best prices.

Online vendors, in their turn, also get distinct advantages. The web and its search engines provide a way to be found by customers without expensive advertising campaign. Even small online shops can reach global markets. Web technology also allows to track customer preferences and to deliver individually-tailored marketing.

History of ecommerce is unthinkable without Amazon and E-bay which were among the first Internet companies to allow electronic transactions. Thanks to their founders we now have a handsome ecommerce sector and enjoy the buying and selling advantages of the Internet. Currently there are 5 largest and most famous worldwide internet retailers- Amazon, Dell, Staples, Office Depot and Hewlett Packard.

According to statistics, the most popular categories of products sold in the World Wide Web are music, books, computers, office supplies and other consumer electronics.

Amazon.com, Inc. is one of the most famous ecommerce companies and is located in Seattle, Washington (USA). It was founded in 1994 by Jeff Bezos and was one of the first American e-commerce companies to sell products over the Internet.

After the dot-com collapse Amazon lost its position as a successful business model, however, in 2003 the company made its first annual profit which was the first step to the further development.

At the outset Amazon.com was considered as an online bookstore, but in time it extended a variety of goods by adding electronics, software, DVDs, video games, music CDs, MP3s, apparel, footwear, health products, etc.

The original name of the company was Cadabra.com, but shortly after it become popular in the Internet Bezos decided to rename his business “Amazon” after the world’s most voluminous river. In 1999 Jeff Bezos was entitled as the Person of the Year by Time Magazine in recognition of the company’s success.

Although the company’s main headquarters is located in the USA, WA, Amazon has set up separate websites in other economically developed countries such as the United Kingdom, Canada, France, Germany, Japan, and China. The company supports and operates retail web sites for many famous businesses, including Marks & Spencer, Lacoste, The NBA, Bebe Stores, Target, etc.

Amazon is one of the first ecommerce businesses to establish an affiliate marketing program, and nowadays the company gets about 40% of its sales from affiliates and third party sellers who list and sell goods on the web site.

In 2008 Amazon penetrated into the cinema and is currently sponsoring the film “The Stolen Child” with 20th Century Fox. According to the research conducted in 2008, the domain Amazon.com attracted about 615 million customers every year.

The most popular feature of the web site is the review system, i.e. the ability for visitors to submit their reviews and rate any product on a rating scale from one to five stars. Amazon.com is also well-known for its clear and user-friendly advanced search facility which enables visitors to search for keywords in the full text of many books in the database.

One more company which has contributed much to the process of e-commerce development is Dell Inc., an American company located in Texas, which stands third in computer sales within the industry behind Hewlett Packard and Acer.

Launched in 1994 as a static page, Dell.com has made rapid strides, and by the end of 1997 was the first company to record a million dollars in online sales. The company’s unique strategy of selling goods over the World Wide Web with no retail outlets and no middlemen has been admired by a lot of customers and imitated by a great number of ecommerce businesses.

The key factor of Dell’s success is that Dell.com enables customers to choose and to control, i.e. visitors can browse the site and assemble PCs piece by piece choosing each single component based on their budget and requirements. According to statistics, approximately half of the company’s profit comes from the web site.

In 2007, Fortune magazine ranked Dell as the 34th-largest company in the Fortune 500 list and 8th on its annual Top 20 list of the most successful and admired companies in the USA in recognition of the company’s business model.

History of ecommerce is a history of a new, virtual world which is evolving according to the customer advantage. It is a world which we are all building together brick by brick, laying a secure foundation for the future generations.

Essay on the Scope of E-Commerce:

There is high scope of e-commerce in each aspect of business, at present it is in the embryonic stage but in future e-commerce would be the part of day to day activity of business firms.

Following are the marketing areas where we seek scope of e-commerce:

(i) Marketing, sales and sales promotion.

(ii) Pre-sales, subcontracts, supply.

(iii) Financing and insurance.

(iv) Commercial transactions – ordering, delivery, payment.

(v) Product service and maintenance.

(vi) Co-operative product development.

(vii) Distributed co-operative working.

(viii) Use of public and private services.

(ix) Business-to-administrations

(x) Transport and logistics.

(xi) Public procurement.

(xii) Automatic trading of digital goods like games, learning material, songs and music etc.

(xiii) Accounting and financial management.

(xiv) Legal advice

Essay on the Need for E-Commerce:

E-commerce and e-business are not solely the Internet, websites or dot com companies. It is about a new business concept that incorporates all previous business management and economic concepts.

As such, e-business and e-commerce impact on many areas of business and disciplines of business management studies:

1. Marketing:

Issues of online advertising, marketing strategies, consumer’s behavior and cultures. One of the areas in which it impacts particularly is direct marketing. In the past this was mainly door-to-door, home parties and mail order using catalogues or leaflets.

This moved to telemarketing and TV selling with the advances in telephone and television technology and finally developed into e-marketing spawning ‘e-CRM’ data mining and the like by creating new channels for direct sales and promotion.

2. Computer Sciences:

Development of different network and computing technologies and languages to support e-commerce and e-business, for example linking front and back office legacy systems with the ‘web based’ technology.

3. Finance and Accounting:

On-line banking; issues of transaction costs; accounting and auditing implications where ‘intangible’ assets and human capital must be tangibly valued in an increasingly knowledge based economy.

4. Economics:

The impact of e-commerce on local and global economies, understanding the concept of a digital and knowledge-based economy and how this fits into economic theory.

5. Production and Operations Management:

The impact of on-line processing has led to reduced cycle times. It takes seconds to deliver digitized products and services electronically; similarly the time for processing orders can be reduced by more than 90 per cent from days to minutes.

Production systems are integrated with finance marketing and other functional systems as well as with business partners and customers.

6. Production and Operations Management:

Moving from mass production to demand driven, mass customization customer pull rather than the manufacturer push of the past. Web based Enterprise Resource Planning systems (ERP) can also be used to forward orders directly to designers and/or production floor within seconds, thus cutting production cycle times by up to 50 per cent, especially when manufacturing plants, engineers and designers are located in different countries.

In sub-assembler companies, where a product is assembled from a number of different components sourced from a number of manufacturers, communication, collaboration and coordination are critical so electronic bidding can yield cheaper components and having flexible and adaptable procurement systems allows fast changes at a minimum cost so inventories can be minimized and money saved.

7. Management Information Systems:

Analysis, design and implementation of E-business systems within an organization; issues of integration of front-end and back-end systems.

8. Human Resource Management:

Issues of on-line recruiting, home working and ‘intra- pruners’ working on a project by project basis replacing permanent employees.

9. Business Law and Ethics:

The different legal and ethical issues that have arisen as a result of a global ‘virtual’ market. Issues are copyright laws, privacy of customer information, and legality of electronic contracts.

Importance of E-Commerce :

Today, we can see e-commerce is becoming a part of study of almost all the courses in management and commerce. It is an integral part of any book or manuscript that is written on retailing, and it claims a significant share in this text also. The reason behind this lies in the fact that e-commerce technology is different and more powerful than any of the other technologies we have seen in the past century.

While these other technologies transformed economic life in the 20th century, the evolving Internet and other ITs will shape the 21st century in many ways. The foremost of these is the rise of a sizeable class of Internet-habituated consumers, and then is the creation of an ecosystem essential for e-tailing’s growth. In India’s case, both these factors are poised to fall into place rapidly.

Prior to the development of e-tailing, the process of marketing and selling goods was a mass- marketing and/or sales force-driven process. Consumers were considered as passive targets of advertising (promotional) “campaigns,” and branding blitzes were intended to influence their long-term product perceptions (brand positioning) and immediate purchasing behavior.

Selling was conducted in typical well-insulated “channels.” Consumers were viewed to be trapped by geographical and social boundaries, unable to search widely for the alternatives with best price and quality. Information about prices, costs, and tariffs could be hidden from the customers to get the resultant profitable “information asymmetries” for the selling firm.

Here, information asymmetry means any disparity in relevant market information among parties in a transaction. E-commerce has challenged much of these traditional retail business norms, assumptions, and behavior.

Essay on the Principles of E-Commerce:

The various principles of e-commerce are as follows:

1. Sell Everywhere – be Seen and be Shopped:

Customer expectations for how and when they buy products have changed substantially over the past few years. Multi-channel selling was once limited to managing direct sales, a call centre, a website, and possibly a partner channel.

With E-Commerce 2.0, this has been expanded and refined to include various online channels. These new channels include additional branded websites, various online marketplaces (such as eBay, Amazon.com, Overstock.com and others), and online shopping comparison engines (such as Shopping.com, PriceGrabber.com and others).

2. The Long Tail -Target Niche Markets:

E-Tailers who can connect with niche markets and provide a better online experience are capitalizing on new-found revenue. In the past, the obvious strategy was to find the bulk of the market and then mass market to them. With so much competition, many online merchants have adapted by discovering new methods and tools that target specific niche markets.

These niche markets are not flooded by the big brands and respond well to content and online experiences directed specifically at them. In many cases, the demands of these niche markets are simply not being met by big brands.

The Long Tail principle of E-Commerce 2.0 is about being able to reach beyond the traditional prospect base and tap the potential of niche markets.

3. Decentralized Content Generation – Data from the Community:

Buyers were once along for the ride in the e-Commerce process. Now they are in the driver’s seat. The content buyers create through forums such as product reviews, blogs and social networks influences other buyers as much or more than any promotion E-Tailers create.

Forums like YouTube and MySpace underscore how content created by consumers has become a viable and valuable part of the promotional and sales cycle for retailers. The Canadian e- Commerce site Wasabi even encourages buyers to submit any offers that they find through social and economic incentives.

While some E-Tailers are frightened by the perceived loss of control over content being published, these new avenues of data acquisition greatly increase the richness and diversity of information available, ultimately helping the buyer make better decisions.

4. Personalized Shopping – Make it Fun to Shop and Easy to Buy:

Shopping has long been considered a recreational activity by many. Shopping online is no exception. In fact, with the sophistication and speed of online shopping tools, consumers are spending more and more on E-Tailer sites.

The best of these shopping tools takes into account that buyers want to be entertained and pleased. Buyers are just as in the brick-and-mortar world do not like long checkout processes. When building your online brand, regardless of channel, remember that speedy checkout equates to happier buyers who are more likely to return and buy again.

5. Mash-Ups -Integrate and Collaborate:

Integration is nothing new, but what is new is how dynamically these integrations need to be initiated, modified, and used. The e-Commerce 2.0 environment is built upon many interrelated systems and processes that require information to be exchanged dynamically.

This happens between many systems based on individual user experience and the context of a particular customer interaction or order. Seamless access and interaction between systems is what promotes increased conversions and buyer loyalty, as well as attracts new buyers.

6. Data is King-Collect a Wealth of Opportunities:

Gone are the days of looking at purely operational reports. Seeing how many listings you have in a marketplace is fine, but it does not tell you how you compare to other E-Tailers, what your performance is like over time, or what other channels may be more profitable.

E-Commerce 2.0 is about collecting and managing data from all online channels to enable better business decisions. Discovering product opportunities relies on being able to define business objectives carefully, identify related key performance indicators (KPIs) and receive continual data to act on it.

In E-Commerce business is possible in various combinations like:

(i) B2B – Business to Business

(ii) B2C – Business to Consumer

(iii) C2B – Consumer to Business

(iv) B2E – Business to Employee

(v) C2C – Consumer to Consumer

(i) B2B – Business to Business:

E-Commerce has been in use for quite a few years and is more commonly known as EDI (electronic data interchange). In the past, EDI was conducted on a direct link of some form between the two businesses where as today the most popular connection is the internet. B2B E-Commerce could be used as a significant enabler in their move towards greater trading partner collaboration. E-Commerce technologies have allowed even the smallest businesses to improve the processes for interfacing with customers. They are now able to develop services for individual clients rather than provide a standard service.

The two businesses pass information electronically to each other.

Typically in the B2B environment, E-Commerce can be used in the following processes:

(i) Procurement

(ii) Order fulfillment.

(iii) Managing trading-partner relationships.

B2B is helpful in reduction in transaction costs and improvement of product quality and customer service and insistence by large businesses that all of their suppliers link into their e-commerce system as a condition of doing business. In addition, there is greater demand by final consumers for fast order fulfillment and the ability to track an order as it is being processed and delivered.

(ii) B2C – Business to Consumer:

Business to Consumer e-commerce is where the consumer accesses the system of the supplier. It is still a two way function but is usually done solely through the Internet.

B2C can also relate to receiving information such as share prices, insurance quotes, on­line newspapers, or weather forecasts. When the product cannot be physically examined, traditional commerce has no advantage over the convenience of electronic commerce. The largest business-to-consumer e-commerce involves intangible product that can be delivered directly to the consumer’s computer cover the network is composed of five broad categories-entertainment, travel newspaper/magazines, financial services, and e-mail. Entertainment, online games, music and video, is the largest category of products sold to consumers.

(iii) C2B – Consumer to Business:

Consumer to Business is a growing area where the consumer requests a specific service from the business. Like reservation in a hotel in a specific time period.

(iv) B2E – Business to Employee:

Business to Employee e-commerce is growing in use it is in practice in business like pharmacy marketing, supply chain management, insurance, IT companies etc. This form of e-commerce is more commonly known as an ‘Intranet’. An intranet is a web site developed to provide employees of an organization with information. The intranet is usually access through the organizations network, it can and is often extended to an entrant which uses the Internet but restricts uses by sign on and password.

(v) C2C – Consumer to Consumer:

These sites are usually some form of an auction site. The consumer lists items for sale with a commercial auction site. Other consumers access the site and place bids on the items. The site then provides a connection between the seller and buyer to complete the transaction.

Essay on the Key Elements Supporting E-Commerce :

Here are seven important infrastructure decisions that ecommerce businesses face:

Of all the infrastructure elements, marketing may be the most important. To succeed, your website must be found. Once visitors are on your site, you need to keep them there and compel them to buy from you. That’s the job of your marketing team.

Whether it is website design, social media, search marketing, merchandising, email or other forms of advertising, it’s all about marketing.

To effectively manage marketing activities in-house is very challenging. Most small ecommerce businesses outsource some element of marketing.

2. Facilitie s:

A key competitive advantage that ecommerce businesses have over brick-and-mortar stores is the investment in their physical offices and warehouses. In many cases, you can host your business out of a home office and your basement or garage.

If you drop ship or outsource fulfillment, you may be able to do that for a long period of time. Even when you grow to have many employees, you can set up your offices in class B or C space, as you have no need for a fancy store in the right location.

A word of advice is to keep your options flexible. Try to find an office park that has a wide variety of spaces in different sizes. You may be able to start in a smaller space and move up to a larger one without penalty, as your needs change.

3. Customer Service :

There are many choices today for delivering high-quality customer service. You can manage those activities in-house or outsource to a third party. Basic customer service for sales and post- sales activities can be handled using email, and by providing an 800 number for more extensive phone support.

A customer-management system will make those activities easier, but for smaller companies it is not a requirement.

Live chat will impact your operations as someone needs to be available during specified hours of operation. Be sure to gauge the impact of that on your organization, if you decide to handle those activities in house.

4. Information Technology :

Choosing the right ecommerce platform is one of the most important decisions you will make in your business. Do you want to build and host your own system, outsource the development and then manage the system going forward, or using a host, software as a service platform that is more turnkey and externally managed?

If you build and host your own system, you may need more cash up front and skilled administrators and developers on your staff. By using a SaaS platform, you will not need to host or manage the system in-house, but you may still need web developers on staff.

Choosing to outsource the development and hosting will reduce your staffing costs, but you will incur higher costs for any future enhancements or changes to your websites.

There are pros and cons to any approach. Just be sure to think through the impacts on both your staffing and your cash flow and bottom line before you move forward.

5. Fulfillment :

Another key decision is whether you will manage your own inventory or outsource those activities to a fulfillment house or through drop shipping arrangements with your suppliers.

Managing your own inventory will provide you with a high level of control, but you will tie up your cash in inventory, warehouse space, and your own fulfillment staff. In some industries like the jewelry supply industry that my previous business was in managing your own inventory was the most logical choice.

We had no alternative for drop shipping, and most items were purchased in bulk and were very small. We did not trust preparation and fulfillment to an outside service.

Select the best fulfillment option to meet your needs. Be sure to understand the costs involved and analyze the other options before moving forward.

6. Finance and Administration :

As with other business operations, you will need to decide if you want to manage your finance and administration activities in-house, outsource, or a hybrid of the two. If your ecommerce platform is tightly integrated to your accounting system, you may have very little need for an in-house bookkeeper.

If you use separate systems for your website, order management and accounting, you may require more help for data entry and making sure that the information is properly managed. Many ecommerce companies use outside services for vendor payments, payroll, and other basic accounting activities.

They decide to focus on the sales, marketing, and customer service. This allows them to maintain a focus on growing their businesses, instead of paying an internal accountant or doing that work you as the business owner.

On the administration side, you need a leadership team and provide direction to them. Good communication is important, whether you have 3 or 100 employees. Whether you choose to be more authoritative or democratic in your management style is up to you.

But choose a style and stay consistent. Be sure that everyone understands their roles, as well as the overall business strategies. You may need to adjust your approach as your business evolves.

7. Human Resources :

Many small-business owners avoid the human resources function. Recruiting, setting up compensation, maintaining compliance and other HR activities are specialized and time consuming.

You may choose to bring the resources in-house to manage those activities, but also evaluate outsourcing them. There are many individuals and agencies well equipped to take on your HR activities.

Impact of E-Commerce on Business:

i. Transformation in the Marketplace:

Now business can be conducted at anywhere any place accessible to internet. Firms can offer their products and services with involvement of intermediaries. Traditional intermediary functions will be replaced, new products and markets will be developed, and new and far closer relationships will be created between business and consumers. It will change the organization of work- new channels of knowledge diffusion and human interactivity in the workplace will be opened more flexibility.

ii. Fast Growth of Business:

E-commerce will serve as a catalyst and diffuse more widely changes that are already under way in the economy, such as the reform of regulations, the establishment of electronic links between businesses (EDI), the globalization of economic activity, and the demand for higher-skilled workers. Likewise, many pectoral trends already under way, such as electronic banking, direct booking of travel, and one-to-one marketing, will be accelerated because of electronic commerce.

iii. Helpful in Globalization:

Information exchange was constraint in transnational business but e-commerce provides facilities to MNCs and global organizations to transfer real time information to employees, stake holders and customers. E-commerce over the Internet greatly increases interactivity in the economy. These linkages support business organization in expansion of business.

iv. Electronic Commerce Growth:

At present, electronic commerce over the Internet is relatively small but is growing very rapidly. At present electronic commerce is in a birth stage, and technology and market dynamics are still casting its basic shape. People resist using e-commerce. This is especially true for the business-to-consumer segment, where people concerns about security of payment, potentially fraudulent merchants, privacy of personal data, etc.

v. New Employment Opportunities:

Electronic commerce will cause changes in the mix of skills required, driving demand for information technology professionals. For electronic commerce, IT expertise also needs to be joined with strong business applications skills, and therefore requires a flexible, multi-skilled works force. Apart from contingent skills needed to support electronic commerce transactions and applications, there will be a requirement of hardware and software professionals.

vi. New Business Opportunities:

Changing industry structures and electronic commerce systems allow for new business models, based on the wide availability of information and its direct distribution-to end customers. Going further than new ones, we also see new business models are new forms of intermediaries, or information brokers. The examples are currently the directory providers or the search engines, such as Yahoo and Lycos, bidding sites like e-bay, Internet shopping, on line trading, online consultancy etc.

E-commerce is a technology driven activity which require an infrastructure that supports the seamless location, transfer, and integration of business information in a secure and reliable manner. Adaptability of e-commerce in small cities and village is very low due to non-availability of basic infrastructure.

vii. Product Promotion:

Through a direct, information rich and interactive contact with customers. The first use of electronic commerce is to provide product information through online electronic brochures and buying guides. This can be seen as an additional marketing channel, allowing reaching maximum number of customers the advantage of electronic commerce as way to deliver product information and its availability anytime, anywhere, provided the customer has right infrastructure to access the information.

viii. New Sales Channel:

Multidirectional approach of e-commerce has created new sales channels by which firms can directly reach to customers, suppliers, and stake holders, considering electronic commerce and in particular the World Wide Web, as a sales channel makes sense for two kinds of products- Physical products sometimes also sold in conventional stores, which can be advertised and for ordered online, such as computer hardware or wine, products which can additionally be delivered over the electronic commerce medium, such as information or software.

Electronic commerce strategies are of primary value in markets where information is of significant added value to the products being brought, rather than in commodity markets. Centralizing, this information digitally is therefore of significant value for customers.

ix. Customer Service:

E-commerce provides on line customer care and support services. The ability to provide online answers to problems, through resolution guides, archives of company encountered problems, electronic mail interaction, in the future audio and video support and all that 24 hours a day, 365 days a year, builds customer confidence and retention. Monitoring how customers use this support information also provides insights on improvement areas in current products and the list of issues encountered with products can be significant source of product feedback for the design of new products.

x. Customer Relationships:

Electronic commerce systems will allow for more personalized relationships between suppliers and their customers, due to their ability to collect information on customer’s needs and behavioural patterns. The role of technology in learning about customers is its ability to record every event in the relationship, such as customers asking for information about a product, buying one, requesting customer service, etc. Throughout all these interactions, either over the phone, in person or online, the needs of the customer are identified and will feed future marketing efforts.

Essay on the Basic Elements of E-Commerce Hosting:

Ecommerce web hosting is gaining swift popularity with every passing day as more and more people use the internet to shop and purchase things. Even traditional brick and mortar businesses are also looking for options to make their products and services available online so as to increase the customer base by allowing geographically dispersed customers to access their online store.

Since an online store is such an important part of the business, you may need to put in a lot of time and effort while selecting your ecommerce hosting company.

Following are the key elements of ecommerce hosting:

1. Security :

You need to bear in mind that while making online sales, you will have access to the credit card information of many clients and such information is very sensitive. Hence, online stores are prone to security issues as hackers try to gain access to such information.

Thus, to ensure that the client information is not at risk, you need to choose an ecommerce hosting provider which offers tight security options such as sophisticated firewalls, valid SSL certificates and anti- phishing software.

2. Flexibility :

If you are a startup business your business demands might not be as high as those of large businesses and you may opt for an ecommerce plan which fulfills your immediate hosting needs. However, as businesses grow, demands increase and you may need more space and bandwidth.

If your current ecommerce hosting provider does not offer flexible plans, you may need to transfer your hosting account to another provider. Thus, keep your expansion plans in mind while selecting a hosting company and make sure your provider offers flexible plans.

3. Reliability :

The key to the success of an online store is convenience and round the clock availability. People generally use online stores because they are accessible at all times from anywhere in the world.

However, if your hosting company does not provide maximum uptime, your online store may not be available to customers hence forcing them to purchase from your competitors. Thus, choosing a hosting provider which offers 50% uptime would mean that you are allowing competitors to lure your customers.

4. Accessibility and Ease :

A website which is easy to browse for products and services is generally liked by customers. Therefore, it is necessary to bring your website at the top in terms of search engine results. Once your website is search engine optimized, you may drive loads of traffic to the website. However, if the hosting servers are down most of the time, making your website search engine optimized would be in vain.

5. Technical Expertise and Customer Support :

Another key element of ecommerce hosting is technical expertise of the hosting provider. This is an essential element especially during peak times as you may need immediate technical help for your online store in order to deal with certain website issues.

Also, ensure the customer support is available 24/7 via live chat, email and phone to assist clients in solving issues.

The above mentioned elements of ecommerce hosting are crucial to the success of any online business and thus should not be ignored.

Now that you know what you need to run a successful ecommerce site, you can buy and sell websites, being sure that you will be able to figure out how to host them on a decent server or offer the best quality possible (in case you sell sites) to your buyer.

Essay on the Advantages, Limitations, and Challenges :

E-tailing can be considered another form of non-store retailing. Its closest “cousin,” in terms of other forms of non-store retailing, is catalog retailing. Catalog retailing still claims a significant part of all retail transactions pie. It is therefore instructive to compare e-tailing to catalog retailing to gain some insight into its potential impact.

Catalog retailing, which evolved over a century ago, grew rapidly in its early stages (similar to e-tailing), and it was assumed to become a very important part of the overall retailing environment and market. It allowed customers to shop from home, when they wanted, at their own convenience. While this proved enticing and comfortable for some consumers and some types of products, there are some limitations that limited its growth further.

Advantages :

1. Customers have a much wider choice at their fingertips (many e-tail sites, etc.). Thus, the web creates a global bazaar-style marketplace that brings together many consumers and many retailers and sellers.

2. With web search capabilities (which need further development), it is easier to find the different types and varieties of goods a customer is searching for.

3. Customers can execute transactions/put orders via the same medium the information is provided, so there is no disconnect between the desire to purchase and the ability to purchase.

4. Payment schemes are still evolving, and therefore, this advantage is likely to become more apparent in the future.

5. E-tailers can use price discrimination more efficiently than other retailers.

6. E-tailers can use previous transactions to identify the likelihood of products being pur­chased at certain price points.

7. Product placement- E-tailers can change the product placement (user display) based on previous transactions, to increase the visibility of goods that the user is more likely to purchase based on their close relationship with previous purchases. Thus, placement can be designed based on the context of the previous purchases.

8. E-tailing includes some advantages to the consumer that no other form of retailing can provide. The hypertext nature of the medium allows for more flexible forms of transactions—the growth of C2B and C2C highlights this point. It allows for ease of comparison across broad product categories with the evolution of shopping bots and allows for more flexible pricing mechanisms that lead to dynamic pricing.

9. This is giving benefit to marketers who provide products with real (perceived) value and consumers in general. It also penalizes the marketers who have thrived in market­places that had “information” barriers to entry, where lack of information for customers restricted their choices and led to inefficient pricing and localized monopolies.

10. Inventory-based e-retailers are known the world over for running highly automated and efficient warehouses, bringing new benchmarks in this function.

Limitations :

1. All the customers may not have access to the web, as they do to the postal system. This is a temporary issue as the evolution of the web continues.

2. Ease of use may be an issue, as the web design may appear to be complex for some users or at sometimes a bit chaotic.

3. Online retail stores are not standardized in design in the way catalogs and retail stores (which use planograms for the same) have become.

4. Therefore, different user behaviors and patterns (navigation schemes) need to be observed for each online store. This is again a temporary issue as the evolution of the web continues.

5. Many times, trust deficit, security, and privacy concerns prevail. Consumers are con­cerned with the exposure of the data they provide/insert during transactions.

6. In Indian context, tax demands and regulatory hassles, coupled with low Internet den­sity and sundry other problems, pose some other challenges.

Related Articles:

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• Personal Selling: Meaning, Advantages and Limitations
• 8 Examples of E-Commerce around the World | Global Trade
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6 Key Strategies for Writing a Compelling E-Commerce Essay

Crafting a remarkable e-commerce essay goes beyond simply listing facts and stats. It involves integrating these details into a story that reflects the modern online business environment. Your essay should blend analysis, insight, and foresight, offering a unique perspective on a constantly evolving field.  

This challenge often requires students to think creatively and write with conciseness and accuracy. If you find yourself seeking guidance or inspiration, there’s no better option than to ask DoMyEssay to “help me write an essay.” And, if you need some extra practical recommendations on e-commerce essay writing, this article is for you.  

The foundation of any impactful e-commerce essay lies in thorough research. Delving into the latest market studies, consumer behavior analytics, and technological advancements gives your writing substance and authority. Imagine you’re discussing the rise of AI in e-commerce. By incorporating recent research findings, your essay transforms from a mere opinion to a well-informed discussion on how AI revolutionizes customer experiences.

But remember, research isn’t just about gathering data; it’s about critically analyzing it. Question the sources, compare different viewpoints, and look for patterns. This approach adds depth to your essay and shows your critical thinking skills.

• Structure Your Essay  

A well-structured essay guides the reader through your writing, helping them understand the logic of your argument. Follow these steps to achieve it:

• Begin with an engaging introduction.
• Outline your main arguments early on.
• Make each paragraph focused on one specific point.
• Use transitions to connect paragraphs.
• Include examples and case studies for illustration.
• Avoid jargon to maintain clarity.
• Use quotes from experts sparingly.
• Analyze data to support your points.
• Conclude with a strong summary of your arguments.
• End with a thought-provoking statement or question.

Incorporate Real-World Examples

A practical method to improve your e-commerce essay is to include real-world examples. These examples offer solid proof to bolster your arguments, assisting readers in bridging the gap between theoretical concepts and practical application. For instance, discussing Amazon’s business model provides a practical illustration of e-commerce strategies in action.

When selecting examples, choose those that are relevant and recent. This demonstrates your up-to-date knowledge of the field and makes your essay more engaging. A discussion about the use of social media in e-commerce, backed by examples from successful Instagram marketing campaigns, can vividly illustrate your points.

Analyze and Critique

Analysis and critique are crucial in academic writing. They demonstrate your ability to think beyond the surface and engage with the material at a deeper level. When writing about e-commerce, don’t just describe trends; analyze their implications and critique their impact:

• Analyze the significance of e-commerce trends.
• Evaluate the effectiveness of various e-commerce strategies.
• Discuss potential future developments.
• Consider the ethical implications of e-commerce practices.
• Compare and contrast different e-commerce models.
• Take into account how tech tools influence consumer behavior.
• Assess the sustainability of e-commerce growth.
• Explore the global reach of e-commerce.
• Question existing norms and suggest improvements.

For example, when writing about the rise of mobile commerce, don’t just list statistics. Analyze how this trend is changing consumer behavior and critique its long-term sustainability. This depth of analysis shows your engagement with the topic and ability to think critically.

Use Visuals to Enhance Understanding

Incorporating charts, graphs, and infographics in your e-commerce essay can help illustrate complex data and trends. A well-placed graph demonstrating the growth of online sales over the last decade, for instance, can make your point more effective than text alone.

When using visuals, ensure they are relevant and add value to your essay. Each visual should be clearly labeled and referenced in the text. This aids in the reader’s comprehension and demonstrates your ability to integrate different forms of information cohesively.

Conclude with Impact

In your e-commerce essay, the conclusion should summarize the key points and offer insight or a call to action. For instance, after discussing the future of e-commerce, you might conclude by suggesting areas for further research or potential challenges that need addressing.

The concluding paragraph is the final thing the reader will remember. Make it clear, concise, and reflective of the essay’s overall argument. Avoid introducing new information. Instead, focus on encapsulating the essence of your discussion in a way that resonates with and inspires your reader.

Continuously developing your writing skills is crucial in your role as a student and future professional. This process includes seeking feedback, revisiting your strategies, and staying informed about current e-commerce trends. In this context, resources like the best paper writing service can be priceless. They provide you with quality examples to learn from and offer a perspective on communicating complex ideas.

Each essay is an opportunity to hone your skills, develop your voice, and deepen your understanding of this exciting field. It is not just about achieving academic excellence; it’s about preparing you for the dynamic and evolving world of e-commerce.  

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187 Commerce Essay Topics

🏆 best essay topics on commerce, ✍️ commerce essay topics for college, 👍 good commerce research topics & essay examples, 🌶️ hot commerce ideas to write about, 🎓 most interesting commerce research titles, 💡 simple commerce essay ideas, 📌 easy commerce essay topics, ❓ research questions about e-commerce.

• Benefits of E-Commerce
• Benefits and Drawbacks of Amazon E-Commerce
• Jumia Nigeria E-Commerce Company’s Analysis
• E-Commerce in the Airline Industry
• Tesco.com: E-Business and E-Commerce Management
• E-Commerce Business Models
• E-commerce and E-business
• Future Trends of E-Commerce This paper deals with the future trends of e-commerce. The research project is focused on how the e-commerce market place will look like next year and after five years.
• Toys R Us Company’s E-Commerce Strategy This essay examines whether Toys R Us should incorporate the use of online marketing in their sales plans within the vicinities of the Kingdom of Saudi Arabia or not.
• Mobile Commerce in Tourism and Hospitality Sector Technological developments changed the manner in which communication took place and presented numerous opportunities for businesses.
• E-Commerce: Analysis of Amazon The E-commerce sector has become increasingly competitive, and Amazon has maintained its consumer focus in order to remain competitive.
• E-Commerce and Digital Technology for Small Businesses With proper customer value and cash flow management, E-commerce has helped small businesses incur a significant increase in revenue and better customer awareness.
• The Social and Economic Importance of E-Commerce The intention of this report is to help shed light on how electronic commerce has influenced us, both economically and socially.
• The Impact of E-Commerce on the External Audit Process The purpose of this report is to investigate the application of technology in commerce, with e-commerce being the focus.
• Feasibility Plan for E-Commerce of Food Delivery The use of cell phone innovation can be viewed as one of the creative approaches to assist organizations in improving their business execution in the global market.
• E-Commerce and E-Business Similarities E-business is a type of business strategy which includes a presence on the Internet. E-commerce refers to a set of online services which are used for financial transactions.
• E-Commerce: The Role of Artificial Intelligence Though the implementation of artificial intelligence within e-commerce continues to develop rapidly, there are several areas in which it affects the experiences of customers.
• Bank of Credit and Commerce International Case When the branch offices of the Bank of Credit and Commerce International (BCCI) in seven countries were raided in early July 1991, one of the major bank scams involving billions of dollars was brought to light.
• E-Commerce in Small and Medium-Sized Enterprises E-commerce is a powerful machine that moves the world towards the information society. It is beneficial for the smallest as well as for the biggest companies.
• E-Commerce Future in the Market Environment This paper explores the future of e-commerce coupled with giving suggestions on what companies can do to thrive in this dynamic and competitive market environment.
• Girlfunk Jewelry Company’s E-Commerce Business Plan The Girlfunk Jewelry specializes in the sustainable jewelry targeting the celebrity customer segment. It has a strategic e-commerce platform for ordering handmade jewelry designs.
• How E-Commerce Can Help Reduce Production Cycle Times? E-commerce has benefitted companies through the reduction of cycle time, facilitation of customer support, and empowerment of employees.
• Discussion of E-commerce Market The paper analyzes the e-commerce market, the demand and supply side of the market, government regulations, and the market trends.
• Security for Internet E-Commerce Transactions E-commerce is becoming an important focus to many businesses across the globe because of the accompanying benefits and also because of the need to advance towards modern systems.
• Amazon’s E-Commerce Strategy Amazon’s latest IT/ IS strategy is a massive expansion of its e-commerce platform and creation of a new website to further encourage online-shopping.
• E-Commerce and Integrated Logistics to Customers This paper discusses the relationship between e-commerce and logistics, focusing on how integrated logistics is critical to the growth of e-commerce.
• Walmart Corporation’s E-Commerce Business Plan The paper discusses Walmart’s e-commerce business plan. It is a retail corporation that runs businesses in different parts of the world with its headquarters in the US.
• Bank of Credit and Commerce International’s Criminal Activity This case provides adequate information on how BCCI bank was involved in a global financial crime of laundering billions of dollars globally.
• Electronic Commerce Definition and Usage Electronic Commerce popularly known as e-commerce refers to commercial transactions performed online via electronic means.
• Cross-Border E-Commerce in China and Hong Kong This paper focuses on the impact of the new policies on cross-border e-commerce ecosystem in China and how it has impacted Hong Kong e-commerce environment.
• Business Processes Integration and Management in E-Commerce Environments The paper attempts to introduce supply chain management and explain the aspects of the e-supply chain, and how it can be integrated with e-commerce.
• E-Commerce in Computer Science Area: Business Idea This proposal will discuss the setting up of an E-Commerce business that will essentially deal with the sale of electronic devices over the internet.
• Customer Relationship Management in E-Commerce A proper analysis of the SAP CRM system demonstration can help the company to deal with and solve different customer’s problems that are common in the real-world environment.
• E-Commerce: The Change in Consumer Shopping This paper aims to examine how the innovation and development of online stores led to customers choosing online shops instead of traditional shopping.
• The E-Commerce Case With Foodmart In his attempt to purchase the chocolate sauce which he saw in an advertisement, Todd agreed to the online contract of Foodmart.
• Increase of E-Commerce Threat in Nowadays E-Commerce is the doing of commerce using Electronic Technology such as the internet, or other computer networks.
• A Proposal on E-Commerce with Sportswear This proposal aimed at establishing an online retail clothing store that will specifically deal with sportswear. The focus will be to target the customers using digital technology.
• The Reverse Logistics in E-Commerce The study deals with how reverse logistic and e-commerce relate and the importance of reverse logistic in the e-commerce sector.
• Using E-Commerce: A Technology-Based Business E-business provides a means to achieve a sustainable competitive advantage over competitors who are still using less technologically sophisticated techniques.
• E-Commerce Start-Ups’ Challenges in the UAE Out of all the countries located in the Gulf Region, the UAE was considered one the most promising places for e-commerce development.
• Hard Rock Café: E-Commerce and Globalization Hard Rock Café can utilize ICT and e-commerce models by hiring customer care executives working from home and submitting their work loads to the café’s head quarters.
• China’s and Hong Kong’s Cross-Border E-Commerce This paper discusses the impacts of the new Cross-Border E-Commerce (CBE) policy in China and identifies the suitable CBE contributor to Hong Kong’s economy.
• Amazon.com as a Quality Delivery E-Commerce Company Nowadays, it is possible to state that Amazon.com is among those e-commerce companies that provide their clients with the best delivery service.
• E-Commerce: Agile Project Management E-commerce is one of the most lucrative options for entrepreneurs. It is crucial to ensure that the website is of superior quality and is free of any defects.
• Animal Transplantation and Commerce in Organs The animal – human transplantations and legalizing of commerce in organs are the two ways through which the shortage in organs can be tackled.
• Mobile Commerce and Changing Customer Behavior The easiness and accessibility of buying via the internet compel people to spend more money than they would spend in a physical store.
• Analysis of the Trend of Electronic Commerce Two topics were discussed in the week, namely the future trends of e-commerce and how to make an online business successful.
• Health Tactical: The E-Commerce Platform Health Tactical’s e-commerce platform requires both hardware and software design that will enable it to integrate with other systems to offer the product to the target clients.
• The Brick-And-Mortar Company: E-Commerce The Brick-and-Mortar Company has access to a wide range of new technologies that it might put to use to boost the amount of money that it generates.
• E-Commerce: The Utility of Internet Retail The paper states e-commerce has no space restrictions, and websites can carry various products. It helps customers to get what they need.
• Pepsi Co., E-Commerce and the Protection of User Information Pepsi Co. actively uses social networks in its advertising campaigns among customers and potential employees. They have LinkedIn, Facebook, and Twitter accounts.
• Health Tactical: An E-Commerce Startup This project is an e-commerce startup going by the name Health Tactical that looks to sell groceries and common goods with a special focus on health aspects.
• North American Colonies’ Connection to Atlantic Commerce by Laws The laws and trade of Atlantic commerce allowed the North American colonies to earn more profit for themselves, additionally enriching Britain.
• Proper Management of the E-Commerce It is necessary to find out what and how an organization should do in order to carry out its e-commerce activities effectively without violating norms.
• E-Commerce Business: Ineffective Leadership The aim of the research is to study the existing literature on e-commerce management and how leadership affects the viability of the company in the online business industry.
• E-Commerce of Kitchen Concepts Company The article discusses the challenges of e-commerce, especially security issues and technical, and non-technical limitations.
• Emirati Women and Barriers to E-Commerce in the UAE The paper seeks to investigate the role of gender in the perception of barriers to e-commerce in the United Arabs Emirates.
• Medical Tourism in Poland: The Effectiveness of E-Commerce The main objective of this dissertation is to investigate the effectiveness of e-commerce in international trade with a case study of dentistry-based medical tourism in Poland.
• Bolt E-Commerce Operations In optimizing e-commerce operations, Bolt Inc. has built online information systems which have positively enhanced its business processes.
• Qualitative Research on the Gender Perception of E-Commerce This paper justifies the chosen phenomenology approach for the following research on gender behaviour in the perception of e-commerce.
• Information Has Always Been Important in Warfare and Commerce Every organization must hold on to valuable consumer information that will help set forth their long-term strategies on service offerings and products.
• Gender-Related Barriers to E-commerce Adoption in the UAE The work diagnoses the problem of low E-Commerce adoption among Emirati women by identifying barriers and proposing possible strategies and tactics for removing them.
• Online Commerce: Jurisdiction, Copyright, and Privacy Issues The field of online commerce has great options for launching a website that would sell skin and body care products for Asian students.
• Animal Transplantation and Commerce in Organs Should Be Used to Reduce the Shortage in Organs This paper shall argue that animal transplantation and the commercialization of human transplantation organs should be legitimized.
• E-Commerce in Business This paper demonstrates how e-commerce growth depends on external factors. The ability of the company to adapt to the needs of the target audience defines its success.
• Location-based Marketing on e-Commerce Such marketing strategies as Location-Based Marketing has been developed to improve and make online shopping more comfortable and convenient.
• The Case of E-Commerce Shopping The concept of electronic commerce is very relevant in today’s business world and most companies that operate nationally and internationally have their own e-commerce portals.
• Gender in Perception of Barriers to E-commerce in UAE Gender has a major role in the perception of these barriers, which are encountered in the adoption of e-commerce in the UAE.
• Mobile Commerce Adoption in Saudi Arabia The increasing mobile phones usage has opened up avenues for mobile commerce services across the globe in the recent years.
• Electronic Commerce: Term Definition The concept of electronic commerce has become more and more popular as new technologies and the increasing availability of computers and other communication technologies.
• The Relationship Between C-Commerce and Corporate Portal C-Commerce plays an important role in the success of business in today’s world of cut-throat competition where technology is the key element.
• Collaboration Between C-Commerce and Corporate Portal Analysis of relationship between C-commerce and corporate portal, and a research study on the e-commerce applications in a selected company – the Thai-Lay Fashion.
• Social Media Tools in E-Commerce Different social media are used as tools for effectively implementing e-commerce activities. Though these tools can be used for the better implementation of e-commerce, there are certain ethical issues involved.
• E-Commerce: The Using of Credit Cards Despite all its advantages, electronic commerce still bears the dangers of fraud and is characterized by insecurity both for the buyer and for the seller.
• An Insecure Open and an Overly Secure Environment in E-Commerce The essay compares an insecure open environment and an overly secure environment in e-commerce and defines their advantages and disadvantages.
• Social Commerce in China The presented paper is devoted to the in-depth investigation of social commerce and the way it evolves and functions in China.
• Curve Distribution Company and E-Commerce In the wake of e-commerce becoming popular, Curve Distribution has to make a significant decision about serving the new market.
• Bean-Coin: Currency and Commerce The suggested currency is called “Bean-coin” and it is a currency for vegan website activity. It is backed by the commodity such as ready meals sold by the website.
• E-Commerce Business Startup: Things to Know The paper identifies five primary factors to consider before starting an e-commerce business and provides a plan for the future project.
• Committee of Energy and Commerce’s Role in Healthcare Health care in the US is currently in crisis and soar the need for sustainable reform. One of the barriers on the way to meaningful changes is political polarization.
• E-Commerce Business Failure in D. Crenna’s Article In his article “Learning from failure,” Daniel Crenna speaks about his own experience of trying to create Lunarbits, which had to be a platform for digital goods selling.
• Databases, E-Commerce, Social Media at the Workplace This paper discusses databases in the work environment, types of e-commerce, social networking in the workplace, and defines database vendors in the marketplace.
• Azzaz Company’s Expansion and E-Commerce Issues Azzaz is willing to expand and enter the e-commerce market. With the help of the recent acquisition of PhoneBits, it receives an opportunity to reach its resources and customers.
• The Commerce Chamber of Alamogordo: Audience Assessment The model under consideration is the local commerce chamber of Alamogordo that is responsible at the local level of engaging the business community locally.
• DeKalb Chamber of Commerce: Audience Analysis As the case of DeKalb’s Chamber shows, attracting new supporters with the help of modern media only serves as the tool for improving the organization promotion model.
• Seven-Eleven Japan Company: E-Commerce Website Seven-Eleven Japan is an organization that successfully operates since the previous century but suffered from global economic issues.
• AOL Company’s Electronic Commerce Decisions AOL has made the first step towards e-commerce. The company provides a useful service to its clients. The customers get the summary of their bills.
• Foreign Direct Investment and Innovation in China’s E-Commerce Sector
• Corporate Responsibility Standards: Current Implications and Future Possibilities for Peace Through Commerce
• Contemporary Commerce and Trademarks’ Legal Role
• Consumers’ Attitudes Toward Mobile-Commerce: A Model to Capture the Cultural and Environment Influences
• How Zara Uses Its Marketing and E-Commerce to Spread Its Brand
• Understanding the Technologies Required for E-Commerce
• Reputation, Location, and Prices in Chinese Electronic Commerce Markets
• Internet Rising, Prices Falling: Measuring Inflation in a World of E-Commerce
• Differences Between Manufacturing Operations and Service Operations Commerce
• What Impact Will E-Commerce Have On the U.S. Economy
• Whether Organisations Should Invest Resources on Managing Diversity Commerce
• Consumer Price Search and Platform Design in Internet Commerce
• Leadership and Change Management at General Motors Commerce
• Development and Future Perspective of Electronic Commerce
• The Egyptian E-signature Law and Its Effects on E-Commerce in Egypt
• The History and Impact of E-Commerce in the Business World
• Problems Facing E-tailers When They Choose to Enter the Market of E-Commerce
• Trust and Reputation Building in E-Commerce
• Internet Taxation and the Expansion of E-Commerce
• Theoretical and Conceptual Framework of Airlines Commerce
• The Economic and Social Impact of Electronic Commerce Preliminary
• Unleashing E-Commerce for South Asian Integration
• Commerce Planning and Internet Security
• The Problem Statement for Successful Entrepreneurship Commerce
• Customer Relationship Management and Its Relation to E-Commerce
• Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce
• E-Commerce and the Market Structure of Retail Industries
• Unofficial Trade When States Are Weak: The Case of Cross-Border Commerce in the Horn of Africa
• Trusts and Equitable Relationships in Utility to Commerce
• Databases and the Web for an Integrated E-Commerce
• The Strategic Challenges Facing the Firm Commerce
• The Relationship Between Business and the Consumer in the E-Commerce Generation
• Digital Marketing for E-Commerce and Social Media
• Why Has New York by the Mid 19th Century Become America’s ‘Capital of Commerce’
• The Benefits and Effects of Incorporating E-Commerce Solution to an Existing Business
• What Drives Price Dispersion in the European E-Commerce Industry?
• Amazon vs. Walmart: Which Giant Will Dominate E-Commerce
• Mobile-Commerce and Consumers’ Online Purchase Orientation in Poland, Croatia, and Serbia
• Commerce International Des Produits Agroalimentaires: Le Role Des Entreprises Commerciales D’Etat
• The Last Frontier: The Integration of Banking and Commerce in the U.S
• What Are the Advantages and Disadvantages of E-Commerce
• The Relationship Between Entrepreneurship and Innovation Commerce
• E-Business and Influenced Global E-Commerce
• The Mobile-Commerce Technologies: Generations, Standards, and Protocols
• What Impact Does Globalization Have On E-Commerce
• The Legal and Ethical Issues in the Internet and E-Commerce
• Olympus Strategic Management Research Commerce
• The Market for E-Commerce Services in Agriculture
• Using Social Network Classifiers for Predicting E-Commerce Adoption
• What Are the Risks of Committing E-Commerce Systems
• The Genesis and Advancement in Online-Commerce in the Modern Business World
• Why the Industrial Revolution Was British: Commerce, Induced Invention, and the Scientific Revolution?
• The Broader Term E-business and the Narrower Term E-Commerce
• Consumer-Centric E-Commerce Business Models in India
• How Has Internet Marketing Come Into Play With the Success of an E-Commerce?
• E-Commerce and Its Benefits to Consumers
• Difficulties and Barriers When Applying E-Commerce in Vietnam
• Marketing Channels for E-Commerce in Emerging Markets
• Small Business, Non-profit Organizations, and E-Commerce
• The Electronic Commerce Contribution to the Global Economy and Productivity
• How Did Trade and Commerce Contribute to the Development of the British Empire 1680
• E-Commerce and the Regulation of Financial Services
• Virtual Contracts and International Trade In E-Commerce
• How the Newspaper and Music Industry Has Changed Because of E-Commerce?
• E-Commerce and the Changes It Brought to the Market
• The Triggering Factors Influencing Individual Entrepreneurs Commerce
• E-Commerce Challenges the Traditional Business Practices
• The Strategic Policy and Practices in Organisations Commerce
• Social Commerce: The Transfer of Power From Sellers to Buyers
• The Internet and E-Commerce Development in Mexico
• Women, Medieval Commerce, and the Education Gender Gap
• Mobile Phones and the Third Wave of Electronic Commerce
• Why Creativity and Innovation Are Important to Company Commerce?
• Security and Payment Issues Faced by E-Commerce Business
• Can Multimarket Competition Theory Explain Why Manufacturers Are Reluctant to Adopt E-Commerce?
• How Does Internet Commerce Simplify the World of E-business?
• Does E-Commerce Help Agricultural Markets?
• Why Do Banks Need Commerce Powers?
• How Did Apple Use E-Commerce to Change the World?
• Does E-Commerce Increase Employment in Japan?
• Has Commerce Helped Put Jazz Out of Business in Today’s World?
• Can Perfect Competition Be Achieved by Electronic Commerce?
• How Can Information Systems Influence Commerce?
• Does Congress Have Too Much Power Over Commerce?
• How Does E-Commerce Help Business Entities Achieve Operational Excellence?
• Does E-Commerce Perpetuate Unregulated Buying?
• How Does E-Commerce Work?
• Does Identification Influence Continuous E-Commerce Consumption?
• How Does E-Commerce Affect Business Transactions?
• What Is Driving the Development of E-Commerce in Rural China?
• Does ‘Grease Money’ Speed Up the Wheels of Commerce?
• How Have E-Commerce Capabilities Affected International Business?
• What Was the Commerce and Slave Trade Compromise?
• How Does HTML Design Influence E-Commerce?
• Why Are Some Companies More Successful Than Others in Commerce?
• How Has E-Commerce Become Vital to World Economics?
• What Are the Biggest Barriers to E-Commerce?
• How Do E-Commerce Companies Interact, Attract, and Retain?
• Does Social Interaction Affect Purchase Intention in Social Commerce?
• How Does Poor Intercultural Communication Affect International Commerce and Foreign Policy?

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StudyCorgi . "187 Commerce Essay Topics." November 12, 2021. https://studycorgi.com/ideas/commerce-essay-topics/.

StudyCorgi . 2021. "187 Commerce Essay Topics." November 12, 2021. https://studycorgi.com/ideas/commerce-essay-topics/.

These essay examples and topics on Commerce were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on December 27, 2023 .

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E-Commerce, Essay Example

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E-commerce includes the buying and selling of objects over the Internet.  It can include services and products, and e-commerce may also be performed on other types of computer networks besides the Internet.  E-commerce has become considerably popular in recent years, with its involvement in some aspect of transactions that occur over the Internet.  Online shopping and banking are two examples of this common aspect of the Internet and online business as it resembles today’s market.

E-business is much broader than e-commerce.  The former represents the application of information and communication technologies to support the business’s activities.  E-business includes more aspects than e-commerce, such as the interaction between business customers and partners.  E-business goes beyond the buying and selling of goods and services of e-commerce, although it certainly contains it in many cases.  Thus, they intersect in the dynamics of online transactions.

Competitive advantage can of course take many forms, referring to the higher earning of the cost of investments.  The capturing of advantageous attributes represents an effective strategy, such as the implementation of new technologies into a product or business model.  Access to natural resources can also provide a company with a competitive advantage.

Obtaining a competitive advantage can take two forms.  Porter (1985) has identified two type of competitive advantage, found in cost advantage and differentiation advantage.  The former refers to delivering the same benefits as the business’s competitors, but at a lower cost.  The latter refers to delivering benefits that go above and beyond products of competing businesses.  As these two forms both create superior value for its customers, a business can obtain a competitive advantage in either, or boy, ways.  A business may use either of these positional advantages to prove benefits in cost or differentiation.  Or, a resource-based advantage makes use of the business’s resources and capabilities to produce a competitive advantage.

Scaling methods remain an important dynamic, even for small businesses.  For instance, one method is used by small businesses in regards to search engine optimization, where such principles are utilized in order to allow the website to be scaled.  Scaling allows websites to become friendlier to users and servers.  Thus, businesses should be careful to spend time on the many scaling methods available to improve the efficiency and presentation of their website to customers and other businesses.

Online security measures often run into dangerous online criminals who exhibit a number of options in the way of Internet crime.  According to Chickowski (2008), “the ways of making money with online scams, identity theft, and hacking are limited only by criminal creativity.”  Chickowski also points to the “thriving” underground community of online criminals (2008).  A number of scams exist to give problems to Internet crime.

Some of the most dangerous forms of Internet crime are which Chickowski mentions.  Identity theft is one growing crime in the United States and around the world, with the Internet serving as a major role.  Hackers and other criminals target businesses or users on the Internet for online crimes.  For instance, malware writers attempt to exploit Internet Explorer, which takes up nearly 70% of the browser market (Keizer 2009).  It has caused users to look for other browsers, account for Internet Explorer’s dropping share.

Internet security is constantly evolving.  However, so are methods to hack into user’s and business’s accounts.  As a result online crime is undergoing difficult situations in this realm.  Not to mention, not all Internet users keep up with the latest technologies and scams.  This makes them easy targets for online criminals to take advantage of these users, to infiltrate their accounts, passwords, and other sensitive information.

Someone who uses the Internet would generally be much more likely to continue doing so.  The Internet allows individuals to perform a number of activities, both for business and personal reasons that would make continued use of the Internet quite logical.  For instance, an individual may find connectivity with friends and family useful.  Others may find the Internet complimentary to research for work, or even supplement their work with a website to improve business.

Internet usage can also be seen along the lines of e-commerce, to which we have analyzed briefly.  Shopping online is considered quite convenient for many who have engaged in this part of business.  As retailers make better use of the Internet, such as cheaper and faster methods of shipping and online sales, consumers will be more likely to shop online.  This relationship is one of many in the growing use of the Internet for individuals who are becoming more experienced online.

Overall convenience will dictate increased presence on the Internet for many individuals.  The Internet provides many conveniences to enhance the quality of life, to connecting with family via e-mail or a social network to finding additional work online.  Of course conveniences exist in e-commerce and business online for consumers and businesses.  The nature of the Internet will allow experienced users to continue or increase their Internet usage.

Chickowski, Ericka (2008). “Inside online crime: Of hackers, identity theft and online scams.” http://www.baselinemag.com/c/a/Security/Inside-Online-Crime-Of-Hackers-Identity-Theft-and-Online-Scams/. Retrieved 2010-05-25

Keizer, Gregg (2009). “Internet explorer loses market share.” http://www.pcworld.com/article/156306/ie_loses_market_share.html?tk=rss_news. Retrieved 2010-05-25

Porter, Michael (1985). Competitive advantage: Creating and sustaining superior performance. New York, NY: Free Press.

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Excellent Commerce Essay Topics to Impress Your Professors

Quick Navigation

• 1. How to Choose Commerce Essay Topics?
• 2. What are the Best Commerce Essay topics?
• 3.1 Finance and Accounting
• 3.2 Marketing
• 3.3 Management
• 3.4 International Business
• 3.5 Technology
• 3.6 Entrepreneurship
• 4. Interesting Commerce Essay Topics: Suggested Titles
• 5. Most Popular Commerce Essay Topics
• 6. Innovative Commerce Essay Topics: Research Questions
• 7. Easy Commerce Essay Topics for College Students
• 8. Get Started with Writing

The world of commerce is constantly evolving with innovations and technology changing the way businesses operate. For students who are studying commerce, there is a wealth of essay topics to explore, ranging from e-commerce and customer relationship management, and business models to the role of commerce in healthcare and the challenges faced by small and medium-sized enterprises. So, if you are looking for interesting and thought-provoking essay topics to write relating to commerce or business, then look no further. In this blog, we have compiled a list of some of the best commerce essay topics that can help to write essay better. This guide will help you with writing my paper for me easily.

How to Choose Commerce Essay Topics?

Choosing the right topic for your commerce essay is crucial to the success of your paper. The topic you select will determine the direction of your research, the quality of your arguments, and the interest of your readers. Here are some tips on how to choose essay topics on commerce:

• Identify your interests: Choose a topic that interests you, as you are more likely to produce a high-quality paper when you are passionate about the subject. Think about what topics in commerce intrigue you, and narrow down your focus to a specific area that you find most engaging.
• Research current events: Look for current events or trending issues in the commerce field, such as the impact of e-commerce on traditional brick-and-mortar stores, or the rise of cryptocurrency. These topics are likely to be relevant and engaging to your audience.
• Consider your audience: Think about who your audience is and what their interests are. If you are writing for a business audience, choose a topic that is relevant to their industry or profession. If you are writing for a general audience, choose a topic that is interesting and relevant to their daily lives.
• Brainstorm: Make a list of all the potential topics you could write about, and then narrow down the list to the most promising ones. Consider the depth of research you can conduct on the topic, the availability of resources and the uniqueness of your angle.
• Consult with your instructor: Your instructor may have specific guidelines or expectations for the essay topic. Consult with them to ensure that your chosen topic is appropriate and aligns with the objectives of the course.

Students should also consider their interests and strengths, the requirements of the assignment, and the resources available. Furthermore, it will be helpful to conduct preliminary research and brainstorming to generate ideas and narrow down potential topics. With these considerations in mind, students can choose compelling commerce essay topics that will demonstrate their knowledge and analytical skills and engage the audience.

What are the Best Commerce Essay topics?

While the definition of ‘best’ can be subjective and vary depending on personal preferences, it is generally a safe approach to selecting popular essay topics in commerce. Among the popular essay topics in the field of commerce are social media marketing, business ethics and corporate responsibility, and conflict resolution in business. However, the key factor in selecting an essay topic is finding a subject that ignites your interest and passion. This way, you can write more effectively and deliver a well-researched and engaging essay that reflects your enthusiasm for the topic.

When choosing a topic for your essay, it is crucial to take into account its present and future relevance. But you don’t have to worry about it, as we discussed several commerce essay topics on different subjects that are relevant in 2023.

Looking for argumentative essay topics ? Explore our site for excellent topics for argumentative essays.

List of Commerce Essay Topics

Section 1: finance and accounting.

• The Impact of Artificial Intelligence on Financial Analysis and Reporting

With the increasing use of artificial intelligence in financial analysis and reporting, this topic is timely and relevant. You can explore the benefits and challenges of using AI in financial analysis, such as improved accuracy and efficiency, but also potential job losses.

• The Role of Corporate Social Responsibility in Financial Management

Corporate social responsibility (CSR) refers to a company’s responsibility to consider the impact of its activities on society and the environment. In this essay, you can explore the role of CSR in financial management, such as how companies can balance their financial objectives with their social and environmental responsibilities.

• The Importance of Financial Planning in Business

Financial planning is essential for businesses to achieve their goals and maximize their profits. You can examine the different aspects of financial planning, such as budgeting, forecasting, and risk management, and their impact on business success.

Section 2: Marketing

• The Impact of Influencer Marketing on Consumer Behavior

Influencer marketing has become a popular marketing strategy, with companies partnering with social media influencers to promote their products. In this essay, you can explore the impact of influencer marketing on consumer behavior, such as the effectiveness of this strategy in driving sales and building brand awareness.

• The Challenges of Marketing to Generation Z

Generation Z is a demographic group that presents unique challenges for marketers, such as their preference for digital channels and their distrust of traditional advertising. In this essay, you can examine the challenges faced by marketers in targeting Generation Z and the strategies they can use to overcome them.

• The Importance of Branding in Marketing

Branding plays a critical role in building a company’s reputation and differentiating its products from competitors. In this essay, you can explore the different aspects of branding, such as brand identity, brand image, and brand equity, and their impact on marketing success.

Section 3: Management

• The Impact of Diversity and Inclusion on Organizational Performance

Diversity and inclusion have become increasingly important in the workplace, with studies showing that diverse teams perform better than homogeneous teams. In this essay, you can explore the impact of diversity and inclusion on organizational performance, such as improved innovation and problem-solving.

• The Role of Emotional Intelligence in Leadership

Emotional intelligence is the ability to understand and manage one’s emotions and the emotions of others. In this essay, you can examine the role of emotional intelligence in leadership, such as how leaders with high emotional intelligence can inspire and motivate their teams.

• The Importance of Employee Engagement in Business Success

Employee engagement refers to the extent to which employees feel committed to their work and their organization. In this essay, you can explore the importance of employee engagement in business success, such as how engaged employees can improve productivity, reduce turnover, and increase customer satisfaction.

Section 4: International Business

• The Impact of Globalization on International Trade

Globalization has led to increased interconnectedness among countries and businesses, but it also presents challenges for international trade. In this essay, you can explore the impact of globalization on international trade, such as the benefits and challenges of free trade agreements and the role of multinational corporations in global trade.

• The Challenges of Cross-Cultural Communication in International Business

Effective communication is critical in international business, but it can be challenging due to cultural differences. In this essay, you can examine the challenges of cross-cultural communication in international business and the strategies companies can use to overcome them.

• The Role of Government Policies in International Business

Government policies can have a significant impact on international business, such as trade policies and regulations. In this essay, you can explore the role of government policies in international business, such as how they can promote or hinder international trade and investment.

Section 5: Technology

• The Impact of E-commerce on Traditional Retail

E-commerce has disrupted traditional retail, with more consumers opting to shop online. In this essay, you can study the impact of e-commerce on traditional retail, such as the advantages and disadvantages of online shopping and the strategies traditional retailers can use to compete with e-commerce.

• The Role of Big Data in Business

Big data refers to the large and complex data sets that businesses collect and analyze to gain insights and make decisions. In this essay, you can explore the role of big data in business, such as how companies can use it to improve their marketing strategies, optimize their operations, and enhance their customer experience.

• The Ethical Implications of Artificial Intelligence in Business

Artificial intelligence (AI) is increasingly being used in business, but it also presents ethical concerns, such as bias and privacy issues. You can examine the ethical implications of AI in business and the strategies companies can use to ensure that their use of AI is ethical and responsible in this essay.

Section 6: Entrepreneurship

• The Importance of Innovation in Entrepreneurship

Innovation is critical for entrepreneurs to develop new products or services and stay ahead of competitors. In this essay, you can discuss the importance of innovation in entrepreneurship, such as how entrepreneurs can foster a culture of innovation and leverage technology to create new business opportunities.

• The Challenges of Scaling a Start-up Business

Scaling a start-up business can be challenging, with entrepreneurs facing a range of issues such as funding, talent acquisition, and market expansion. In this essay, you can examine the challenges of scaling a start-up business and the strategies entrepreneurs can use to overcome them.

• The Role of Social Entrepreneurship in Addressing Social Issues

Social entrepreneurship involves using business principles and strategies to address social and environmental issues. Here you can explore the role of social entrepreneurship in addressing social issues, such as how social entrepreneurs can create sustainable and impactful solutions to societal problems.

Check out different essay topics including expository essay topics , descriptive essay topics, narrative essay topics, and much more.

Interesting Commerce Essay Topics: Suggested Titles

• Exploring the Connection Between Foreign Direct Investment and Innovation in China’s E-Commerce Sector.
• Corporate Responsibility Standards: Implications and Future Possibilities for Promoting Peace Through Commerce.
• Examining the Legal Role of Trademarks in Contemporary Commerce.
• Cultural and Environmental Influences on Consumers’ Attitudes Towards Mobile-Commerce: A Model for Analysis.
• Zara’s Marketing and E-Commerce Strategies for Brand Promotion.
• Understanding the Technology Behind E-Commerce.
• Examining Location, Reputation, and Prices in Chinese E-Commerce Markets.
• Measuring Inflation in the Age of E-Commerce: Internet Rising, Prices Falling.
• Comparing and Contrasting Manufacturing Operations and Service Operations in Commerce.
• The Impact of E-Commerce on the U.S. Economy: A Review of Literature
• Should Organizations Invest Resources in Managing Diversity in Commerce?
• Consumer Price Search and Platform Design in Internet Commerce: An Analysis
• Leadership and Change Management at General Motors in the Context of Commerce.
• The Development and Future of Electronic Commerce: An Overview
• The Effect of Egyptian E-Signature Law on E-Commerce in Egypt.
• A Historical and Impact Analysis of E-Commerce on the Business World.
• Understanding the Driving Factors of Price Dispersion in the European E-Commerce Industry.
• Amazon vs. Walmart: A Comparative Analysis of Two E-Commerce Giants.
• Exploring the Factors Behind New York’s Emergence as the ‘Capital of Commerce’ in the Mid-19th Century.
• The Role of Virtual Contracts in International Trade in E-Commerce.

Most Popular Commerce Essay Topics

• The Role of E-commerce in Modern Business
• The Ethics of Corporate Social Responsibility
• The Future of Artificial Intelligence in Business
• The Impact of Digital Marketing on Consumer Behavior
• The Challenges of Financial Management in Small Businesses
• The Effectiveness of Online Education in Business and Management
• The Impact of Cryptocurrency on the Financial Industry
• The Challenges of International Business Operations
• The Importance of Corporate Governance in Business
• The Role of Entrepreneurship in Economic Growth
• The Importance of Supply Chain Management in Business Operations
• The Challenges of Human Resource Management in Multinational Companies
• The Impact of Trade Agreements on Global Business
• The Importance of Customer Relationship Management in Business

Innovative Commerce Essay Topics: Research Questions

• How did Apple use e-commerce to transform the world?
• Can the reluctance of manufacturers to adopt e-commerce be explained by the multimarket competition theory?
• How does e-commerce impact agricultural markets?
• What is the need for commerce powers in banks?
• Has commerce contributed to the decline of jazz in the modern world?
• Does e-commerce increase employment in Japan?
• What role does artificial intelligence play in e-commerce?
• In what ways can information systems influence commerce?
• What has been the impact of globalization on international commerce?
• How is e-commerce changing the future of retail?
• How do consumers behave on e-commerce platforms?
• What are the cybersecurity challenges of e-commerce transactions?
• How does e-commerce impact environmental sustainability?
• What are the latest trends, security, and convenience of e-commerce payment methods?

Easy Commerce Essay Topics for College Students

• The impact of artificial intelligence and automation on the future of work and business operations.
• Corporate social responsibility and sustainable business practices.
• The Impact of Social Media on Business.
• The ethical implications of data privacy and cybersecurity in the age of big data.
• The challenges and opportunities of international trade and globalization.
• The role of social media in modern marketing strategies.
• The future of financial technology (FinTech) and its potential to disrupt traditional banking systems.
• The implications of cryptocurrency and blockchain technology on the global economy.
• The impact of climate change and environmental issues on the business world.
• The importance of diversity and inclusion in modern workplaces.

Get Started with Writing

We hope that this extensive list of commerce essay topics would be resourceful to you. These cover a range of subjects related to commerce and e-commerce, from the legal and technological aspects of the industry to the impact on the global economy and consumer behavior. Each topic offers a unique angle and potential for in-depth analysis and discussion. Go through a few examples, do your research, and refer to sources correctly to avoid any consequences of plagiarism . If you are still having a hard time putting your ideas into words, then the PenMyPaper experts can help provide a well-researched essay.

The Top 10 Ecommerce Interview Questions: What to Expect When Interviewing for a Job in Ecommerce

By Courtney Grace Last updated on April 24, 2024

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Table of Contents

Applying and interviewing for jobs in the ecommerce industry

Who are these ecommerce interview questions for, top 10 ecommerce interview questions and answers, ecommerce job interview tips, how tools like marketerhire unlock ecommerce growth and success.

It’s no secret that the world of ecommerce is booming . While brick-and-mortar retail is going through challenging times due to the Covid-19 pandemic, some ecommerce categories are seeing a surge in sales , including food and beverage, personal care, and home fitness. 

With that success comes a slew of employment opportunities in the ecommerce space. 

Whether you’re interviewing for a job in ecommerce or you’re a recruiter conducting interviews for your next hire, it’s important to have a list of interview questions ready to ask and to answer. 

This is more important than ever before. 

After all, more than millions of people in the United States have filed for unemployment since the pandemic put the economy at a standstill. Moreover, the current state of hiring from home is a bit different from in-person interviews, where employers notice many traits at once.

For many, lives and careers have been upended and, while change is difficult, there is endless opportunity in new fields and roles, especially within companies that have seen massive booms during the pandemic. 

If you are looking to get into the ecommerce industry for the first time, flexibility and knowledge of the market are two crucial traits hiring managers are looking for all ecommerce teams. You’ll need a deep, fundamental understanding of the industry, the end customer, and the channels necessary to implement both short- and long-term strategies. 

Luckily, most of us are already online consumers. Even studying your own habits or providing suggestions on how you would make the experience better — based on your own experiences — is a great way to begin in this field. Whether you’re pulling from direct experience in ecommerce or as a consumer, if you can prove your experience is valuable, a fruitful career as an ecommerce manager, marketer, or any other related role is possible.

MarketerHire uses a set of questions to pre-vet top tier marketing talent across a variety of industries including those in the ecommerce space. The freelancers on our platform work with Outer, Quip, and hundreds of other ecommerce brands, with more than 98% of them maintaining freelance contracts with those ecommerce brands for more than 3 months. 

Before your next job interview (or if you’re a hiring manager looking for interview questions), take a look at these 10 expert-prepared interview questions. 

These ecommerce interview questions are for a variety of different roles including brand marketers, content marketers, and any type of strategic role that relates to attracting and retaining customers for an online brand. 

A lot of skills earned or learned in other industries can easily transfer to one or more positions. This means you have real skills to bring to the table, and an outsider’s perspective, which can be incredibly helpful for any brand — so don’t underestimate yourself or your experience. 

Whether you are a job seeker or a hiring manager, use the guide below to help identify the right roles based on responsibilities. 

Amazon marketer

Necessary skills include:

• Optimization and A/B Testing
• Paid advertising
• SEO for Amazon
• Promotion management

Ecommerce brand marketer

• Brand strategy
• Creating and managing marketing calendars
• Analyzing customer data and insights
• Developing content and campaigns
• Knowing how to work cross-functionally with creatives

Chief marketing officer (CMO)

• Brand position
• Lead generation and management
• Retention and engagement
• Research and analytics
• Budget management 

Content marketer

• Copywriting
• Journalistic-level research skills
• Ability to collect and analyze data to tell a story
• Project management
• Inbound marketing expertise

Email marketer

Necessary skills include: 

• A/B testing
• Segmentation, automation and tool integration 
• Customer journey expertise
• Retention tools, analysis, and execution

Growth marketer

• Data analysis
• Quantitative modeling
• Experimental process
• Paid media expertise
• Funnel optimization

Paid search or paid social marketer

• Data analysis and trend management
• Campaign planning and optimization
• Retargeting
• Research aptitude
• Communication and collaboration skills

SEO Marketer

• Web analytics and analysis 
• Research and curiosity
• Backlinking
• Technical SEO

Social media marketer

• Customer service and engagement
• Basic design skills

Companies like MarketerHire pre-vet hundreds of freelance marketers for fast-growth brands. 

Over the years, the team has narrowed the questions down to a near science on what pulls through the best metrics and helps you really determine a marketer’s expertise. 

Questions such as these should be expected during the interview process — particularly when a brand is good at vetting their candidates.

1. What would you describe as the core features of ecommerce?

Your answer.

This question doesn’t necessarily have a right answer (though, it could have plenty wrong answers). The core features of ecommerce mean something different to every organization and every ecommerce professional. 

For this question, be prepared to provide your own commentary on the current state of ecommerce and how the landscape is changing.

This question might sound philosophical, but it’s important. Think through the core platform and all parts of the commerce marketing funnel, including:

• Top-of-funnel marketing
• Lead nurturing
• Sales conversion
• Shipping and fulfillment
• Customer loyalty and retention 

That funnel is essential to ecommerce, and you’ll need to have tools you prefer and use for each.

2. What are some of the main differences between ecommerce and the more traditional commerce?

Break down a few distinctions between ecommerce and traditional commerce. Even better if you can relate it back to the company you’re interviewing with (e.g., if they have retail locations and an online store). To help you answer this question, think through:

• What are the core differences between those two channels? 
• Where do you have specific experience? 
• How would you drive more sales through different channels?

Here are some additional points to think through:

• Traditional commerce transactions are manually processed, where ecommerce transactions are automatically processed.
• Traditional commerce is limited to specific hours of the day and a limited geographical scope of businesses, where ecommerce is available all day, every day, and their customer base can reach worldwide.
• While traditional commerce is focused predominantly on the supply side, ecommerce is focused on the demand side.
• Traditional commerce provides instant gratification in the delivery of goods, where ecommerce requires the customer to wait for orders to be delivered.

Being able to answer this question will demonstrate how much you know about ecommerce.

Naturally, an ecommerce professional knows that attracting and retaining customers for an ecommerce brand happens online, where traditional commerce sales take place in person. A hiring manager wants to know that you have a grasp on the fundamental differences between the two. That includes all of the opportunities, challenges, and distinctions that come with selling online versus brick and mortar. 

3. Can you mention and describe a few ecommerce models?

To help you answer this question, try filling in the blanks in this hypothetical statement: “I have [blank] years of experience in the [blank] industry doing [blank], but my personal experience as a consumer has compelled me to want to create better experiences for the DTC space. Here’s an example of that experience …”

Ecommerce hiring managers are asking this question to understand how well you understand the ecommerce industry. There are a ton of different models that they could be referring to, from omnichannel to direct-to-consumer (DTC) models . 

This is a great opportunity for you to speak to your experience, both professionally and what you’ve seen or read online.

Perhaps you have years of B2B SaaS experience , but you’re applying as an ecommerce marketer for a B2C online retailer. Help the hiring manager understand that you understand how marketing strategies differ in ecommerce.

4. What are some key metrics to track in any ecommerce model?

Pick a few metrics you’re familiar with and have experience measuring. For instance:

• If you’re in social media marketing, talk to hitting numbers for reach, engagement, and CPC (cost per click). 
• If you’re an email marketer , speak to optimizing email click-throughs, open rates, and list segmentation.

The more you can speak to metrics directly related to ecommerce, the better. These metrics include average order value (AOV), customer lifetime value (CLV), and repeat customer rate.

Ecommerce is still commerce, so selling product is the end goal — as it always has been. 

Especially when it comes to selling products online, sales can come from efforts across many channels (hence the popular term’“ omnichannel ’), so having basic to advanced knowledge of what those channel metrics are and how to set KPIs for each channel is imperative. 

In the ecommerce marketing role, some of those include:

• Customer acquisition cost (CAC) 
• ROAS (return on advertising spend)
• Email / SMS open and click-through rates
• Customer retention

5. What do you think are some of the disadvantages of ecommerce as a business model?

You can expect this question from a company who wants to see your thought process in solving some of the challenges of ecommerce. Some of the challenges include the option to interact with the product before purchasing; privacy and security concerns; and the inability to create a brand-centric, in-person buying experience.

In short, make ecommerce the hero of the story. 

So many brands, particularly in the DTC space as of late, have made their online-only platform work for them. For instance, Casper mattresses (back when they were 100% ecommerce-led) allowed customers a 100-night sleep test with a money-back guarantee. 

Pull from popular ecommerce brands as examples and showcase why ecommerce doesn’t have to feel like a simple transaction.

6. Can you mention any examples of ecommerce companies that inspire you? And why?

Here are some examples on how to answer this question. 

Example 1: “My guilty pleasure is Chipotle, and I love that the brand is focused on sustainable sourcing and partnering with small farms around the country. Recently, they released a merch line that was dyed with upcycled avocado pits. Now I don’t feel as bad about paying extra for my guac!”

Example 2: “I identify as female, but I admire how Hims has encouraged an open, honest conversation around men’s health and wellness. ‘Self care’ has always been a female-driven narrative, and Hims makes both curated products and information around them more accessible to the male population.”

Choose an online brand you love and explain why. 

Anyone who is an online consumer has found a brand or two they love and return to time and time again. They have also probably found a brand or two they can’t afford to purchase from (or don’t have any particular need to purchase from), but they admire what they do anyway.

Draw on personal examples and scour the news for relevant stories, too. 

This is a chance for the company to learn more about who you are as a person, and it helps them to better understand what you’re drawn to as a consumer, and then as a marketer. 

7. We notice that customer churn is on the rise, how would you boost repeat purchase rates and increase customer retention?

Now’s a good time to seed your experience on how to retain customers. Briefly walk them through the problem, the strategy, and the outcome. Be sure to state what KPIs you measured and the tools you used to succeed.

If you don’t have relevant experience in growing customer retention rates, that’s okay, too. Find an opportunity in their current marketing strategy and offer it up as a suggestion, such as creating a blog with articles related to the product and/or brand, or how you would improve the brand’s marketing emails.

Offering actionable ways you can help improve the brand’s marketing strategy can help show the hiring manager the value you can bring to the table. 

Ecommerce hiring managers want to see that you already have a plan for improving key metrics before you’ve even stepped in the door. Or, at least have a solid way to think through core problems and get things done to test and improve metrics. 

Does the plan have to be entirely successful? Of course not! But to land a job as an ecommerce professional, you need at least a basic understanding of the customer mindset. 

This involves knowing ways to scale the customer experience and leverage both new and existing channels to drive results.

8. What would you say are some technologies that have streamlined the ecommerce experience?

Here are a couple examples on how to best answer this question. 

Example 1: “While not particularly new or novel, I’ve loved the implementation of technologies like virtual try-ons to reduce the amount of returns and exchanges.”

Example 2: “SaaS platforms have done an incredible job of making ecommerce easier for the thousands of entrepreneurs, but they also make it harder from a competitive point of view for those entrepreneurs. So, tools like MarketerHire that help you find great marketing talent are incredibly helpful, or tools like Later that help you schedule Instagram posts all while being able to keep an eye on the grid view is fantastic. These kinds of things give brands the differentiation they need in the market, since so much of the technology has already been democratized.”

This question helps the hiring manager understand how much experience you have using and implementing technology. Having working knowledge of ecommerce platforms like Shopify and BigCommerce to marketing platforms like Facebook and AdWords is helpful here. 

If that’s not possible, you should know what these tools (and others) have done to change the online shopping game. 

9. How do you maintain a positive customer experience throughout an ecommerce business model?

Customers notice the smallest things, especially when they aren’t walking into a physical store. For example, Glossier sends every customer a sample of another product and a set of branded stickers. These additions cost pennies on the dollar to a company, but they mean more than their share to the customer on the other end.

Talk about ways to implement a better customer service experience like employing community management on customer reviews and social media sites.

As mentioned before, ecommerce is still commerce . Customers expect a personalized shopping experience that they won’t forget.

Maintaining a positive customer experience is embedded in the job description of every ecommerce professional. 

10. In your experience, what are some of the essential ecommerce third-party partnerships to a successful ecommerce business?

Speak on how to best optimize an online store and how certain third-party integrations and ecommerce solutions are essential when it comes to running an ecommerce business. 

For ecommerce, it’s all about creating an end-to-end ecommerce experience. With this question, the hiring manager is looking for your experience in working with ecommerce platforms like Shopify, BigCommerce, and Squarespace, to third-party logistics like ShipBob. 

Like any job interview, preparation is key. Being able to speak to industry trends and news, in addition to your own experience, will help you stand out from other candidates. 

Remember: Be succinct, direct, and confident. Here’s our checklist to tell if you’re ready.

1. Review the above questions before your interview

Can you fluently answer the above questions? Copy and paste the questions into a document and type out the answers in your own words. It can be wildly helpful to look at your experience from this lens. In addition, several companies might also use an aptitude test to screen candidates. Make sure you are adequately prepared!

2. Review old work or projects and draw on experiences

What can you learn from your old work? Remember that the hiring manager wasn’t a part of your previous experience. Be sure to walk them through a problem you faced, the steps you took to find a solution, and ultimately what the outcome was. Numbers and statistics are always appreciated.

3. Get to know the company

You should know about the company you’re interviewing with and not just what they do, but what their needs are and ways you can apply your experience to foster the solutions they are looking for.

4. Research ecommerce companies who are crushing it

Take the time to do your research on the top ecommerce companies and why they are the top. 

• What marketing tools, channels, and strategies are they using? 
• Are there any case studies that you can read and learn from? 

Present these as fodder for the hiring manager to chew on.

MarketerHire is no stranger to hiring ecommerce professionals. In fact, we do it on the daily — for startups all the way up to Fortune 500s.

Through a ruthless vetting system, only 5% of freelance applicants are accepted into the network. Once accepted, freelancers are matched with clients based on skill set and availability. 

It’s the crucial part of ecommerce marketing made easy. 

If you run an ecommerce brand and is currently looking to add an ecommerce expert to your team or on your next project? MarketerHire knows a few . 

There’s nothing but opportunity in ecommerce and there’s never been a better time to be a part of the world’s fastest-growing industry. Sure, things look a lot different these days, but a few truths remain:

• Preparation is always, always, always key.
• Have conviction in your answers and play to your strengths.
• Form a habit of staying on top of trends and showcase your passion for ecommerce.

Whether you’re looking for roles in ecommerce growth , content management, social media strategy, or email marketing, this guide will ensure that you’re prepared to speak to your experience as it relates to the wild, wonderful world of ecommerce.

Written By:

Courtney Grace

Courtney Grace is a researcher and writer for MarketerHire , a marketplace for the fastest-growing brands to find top tier marketing talent in as little as 48 hours. She has also written for brands like Laffy Taffy, Bowflex, and iFLY Indoor Skydiving. When she isn’t writing and researching, you can find her trying new restaurants or trail hopping with her one-eyed Aussie, Poppy, in Austin, TX!

Read all posts written by Courtney Grace

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25+ E-commerce interview questions with answers – Complete Guide

Electronic commerce is another name for e-commerce. It is a modern business model that addresses the needs of businesses, suppliers, and customers to cut costs. 

E-commerce conducts business transactions using network-based technologies such as electronic fund transfers (EFT), electronic bulletin boards, electronic data interchange (EDI), and electronic data interchange (EDI).

You must now become ready for the 2022 E-commerce Questionnaire Items if you’re currently searching for a career in the industry. As a result of the diverse job profiles, every interview is unique. You can succeed in your interview by using the crucial E-commerce Interview Questions and Answers provided here.

The 27 most significant and typical e-commerce interview questions will be covered in this post. The post is divided into three sections, starting from beginner followed by Intermediate level, and then PRO.

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Here we have a mix of important  PPC Interview questions , Email marketing Interview questions, SEO interview questions, Social media interview questions , and other major segments.

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E-commerce interview questions - Beginner Level

1. what are the features of e-commerce.

Ans: Non-cash payment methods and service availability are included in e-commerce features (24×7) enhanced customer service, sales, marketing, and advertising, inventory control, communication effectiveness, speedier, more dependable on-the-go service, and savings in time. It may be accessed at any location and at any time, which improves the management of products and services.

2. What is Electronic Commerce?

Ans: Internet commerce or “commercial transactions over the internet” is the most straightforward description of electronic commerce. In essence, it is no different from online shopping or buying. Whether you’re one of the many millions of Amazon consumers, you’re already acquainted with e-commerce from the standpoint of the buyer.

This is a two-party interaction that typically occurs between consumers or between firms (business to business) (Business to Consumer). The vendor uses their favorite B2B platform to list their goods or services for sale online. The product is found by the buyer online, who purchases it.

3. List The Major Benefits Of E-commerce?

Ans: Major advantages of e-commerce include:

Secure – Safer than a check, more secure

Quick – The transfers just take a few seconds.

Always on – Purchases may be done round-the-clock.

Convenient – Simple to buy

Price reduction – Cost savings in marketing and advertising

4. What Are The Various Applications Of E-commerce?

Ans: Here are some of the common applications of ecommerce:

• Retail & Wholesale
• Online Marketing
• Finance Sector
• Manufacturing
• Online Booking
• Online Publishing
• Digital Advertising

5. What Are The Types Of Ecommerce Applications Available In the Industry?

Ans: Here are the major types of ecommerce

• Business to Business (B2B)
• Business to Customers (B2C)
• Customers to Customers (C2C)
• Customers to Business (C2B) Etc…

6. What are the Basic Steps Involved In starting an eCommerce store?

Ans: Here are the steps to start your ecommerce store:

• Opening a merchant account on the internet
• Web hosting 
• Getting a digital certificate
• Locating an Online Transactions Provider
• Making or buying a shopping cart application

7. What Is The Difference Between Business-to-business And Business-to-consumer Commerce?

Ans: When two firms interact, it’s called business-to-business trade. For instance, a huge organization that needs office supplies might do business with a company that sells those goods. Electronic trade between an individual and a provider of goods or services is known as business-to-consumer trade.

E-commerce interview questions - Intermediate Level

8. how does e-commerce work.

Ans: A customer visits the website and chooses the item they wish to purchase. The consumer selects a product, which sends his transaction to an online trading server where he submits an order.

A secure channel or a private gateway is used to transport the data to a processing network. The networked banks decide whether to approve or refuse the transaction.

In just a few seconds, everything happens.

eCommerce is very secure because of SSL (Secure Socket Layer) technology.

The basic steps to become Commerce Enabled are as follows:

• Obtaining a Bank Account for an Online Retailer
• Internet hosting
• How to Obtain a Digital Certificate
• Finding a Provider of Online Transactions
• Create or Purchase Shopping Cart Software

9. What Are Two Advantages Of Electronic Commerce Over Traditional Commerce?

Ans: The benefits of electronic business over conventional commerce include the following:

• Immediately available worldwide
• An improved buyer-seller relationship
• Reduced paperwork
• Error rates have decreased
• Time and administrative costs
• Transactions are finished more quickly.
• A simpler way to enter new markets
• New business possibilities
• Better market research
• Improved access to assistance and guidance
• An improved product analysis
• The capacity to streamline and automate purchasing

10. How To Set Up An Ecommerce System?

Ans: Setting up e-commerce websites is challenging. Because there are so many e-commerce options available, business owners must decide on the following:

• The entrepreneur needs to establish the initial expenditure needed for an e-commerce site along with the amount of business done through such a site on the Internet. Investment considerations and business goals dictate the kind of software, database, or other apps needed to set up the e-commerce Website.
• A certain set of elements makes up an e-commerce system. These components range from the domain name of the website to the merchant account needed for e-commerce transactions. Every components needs to be carefully reviewed before an e-commerce website is launched.
• Before putting an e-commerce website live online, it is essential to carry out thorough testing. Among the crucial and typical testing types are cybersecurity testing, hardware and software reliability testing, and system compatibility testing.

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11. Mention the Technological Disadvantages of E-Commerce

Ans: E-commerce has a lot of benefits, but it also has certain drawbacks in terms of technology. The absence of data and system security, poor implementation standards, and dramatic changes are frequent instances. Network problems can also make it difficult, and some locations would need high-speed Internet to access the different e-commerce platforms. Compatibility of software and hardware with particular operating systems could also be a problem.

12. What Does the Society Gain From E-commerce?

Ans: E-commerce has considerably lowered product costs due to its broad appeal. By enabling them to consume things that are unavailable in their communities, it has widened the gap between residents of rural and urban areas. Additionally, the government is capable of efficiently providing social, educational, and health services. In the end, it has rendered unnecessary the requirement to travel in order to find a product. All you need to do to get the items delivered is enter an address.

13. What is the best e-commerce platform to start an online store in India?

Ans: The most extensively used and well-known eCommerce platform for opening an online business is Shopify.

By the way, there are numerous such e-commerce platforms out there today that make it simpler for their consumers to utilize them by providing more customization, better security, straightforward payment gateways, mobile-friendly configuration, enhanced search engine optimization, and flexible third-party connections.

The top eCommerce platform in 2022 for opening an online store

• Shopify is a straightforward, minimally resource-intensive platform. rapid loading times, easy setup, and safe payment methods.
• A leading open-source platform for extensive catalogs is Magento. Leader of the e-commerce platform. The most effective approach for scaling up big stores
• WooCommerce: Superb fewer catalogs, please. as well as an active WordPress website.
• BigCommerce was created with high-volume vendors in mind.
• OpenCart: Offers a number of useful features, including an organized and effective inventory system, sorted order processing, and other crucial e-commerce platform capabilities.

14. From Your Experience, Which Is The Best Way of Maintaining Positive Customer Experience Throughout an Ecommerce Business Model?

Ans: Just keep in mind that e-commerce is still a form of commerce while being different from traditional commerce. Customers must therefore be satisfied. Every eCommerce expert should always work to deliver a satisfying consumer experience.

Customers pay attention to even the seemingly unimportant aspects that you might overlook.

15. What is Adobe Commerce?

Ans: Businesses can create an online presence and connect with clients in new ways thanks to Adobe Commerce, which is powered by Magento.

Because Adobe Commerce is based on Amazon Web Services (AWS), it can manage traffic and data spikes at different times of day and on various days of the year. 

Resources for networking, storage, and computing may all be dynamically scaled as needed, and content can be spread throughout the world. This is all feasible in a PCI-compliant environment.

In order to assist customers in developing, delivering, and optimizing attractive content and applications, Adobe is an AWS Partner. In both retail and digital customer experience, Adobe is an AWS Competency.

16. How to Optimize Your WooCommerce Website for Better Scalability and Performance?

Ans: The element influencing or slowing down the pace of your website. Let’s examine how to enhance or accelerate your website.

Employ Just a Few Plugins

Verify There Is Enough Server Space

Make use of caching plugins

Make Your WooCommerce Code Better

These are a few of the elements that will make your Woocommerce website perform more quickly.

17. How to do SEO for an E-Commerce website?

Ans: There are a few considerations to make while enhancing an e-commerce website for search engines. Making sure the right keywords are utilized in your site’s architecture, titles, meta descriptions, on the material is the first step. The second stage is to make certain that your website is well-organized, user-friendly, and has clear, keyword-rich product information and logical navigation. Lastly, check that your website is correctly written and that every one of your photos has been optimized for search engines. Your website should contain targeted keywords in all areas, such as the site title, header tags, and body copy. Utilize several photos to show your merchandise.

18. How do you stay up to date with current e-commerce trends?

Ans: “I study blogs and articles about fresh methods and changing best practices in an effort to maintain consistency. I also take a look at what the market’s rivals are undertaking and how their clients are responding. 

This helps me to identify ways that my brands can improve on what rivals are trying to do. In order to learn from other business experts, I also attend e-commerce conferences and practice sessions.”

19. What Is Software Reliability In Ecommerce?

Ans: A storefront and shopping cart must be created, client data must be gathered, and a payment gateway must be provided. These are all essential functions of the software needed for e-commerce. This software must operate properly.

The organization is given the reassurance that the e-commerce solution is reliable and honest through testing.

Professional Level

20. explain in brief b2b, b2c, c2b, and c2c.

• B2B (Business-to-Business)

Businesses conduct business with one another. This contains companies that sell to distributors, wholesalers, and other buyers.

• B2C (Business-to-Consumer)

It speaks of interactions between regular companies and their clients. The transactions are usually for modest sums, and shopping cart software is used for this.

• C2B (Consumer-to-Business)

In this instance, a customer uploads the product to the internet. Companies that are interested in buying this product submit bids. Depending on the bid, the user can then decide which business to sell it to.

• C2C (Consumer-to-Consumer)

Usually, these sorts of transactions take place on a personal level. Online payment systems like PayPal can be used to make payments.

21. How Testing Is Crucial In E-commerce?

Ans: E-commerce testing is necessary even though e-commerce sites are both crucial to business and extremely visible to their customers; any failure can be expensive both immediately in terms of lost income and more expensive over time if unsatisfied users hunt for alternative sites.

The e-commerce industry’s time constraints, however, prevent thorough testing that is intimately connected with business criticality. This calls for a novel strategy that will allow testing to be incorporated into the project lifecycle while also helping to ensure that testing does not impose a sizable time burden.

22. What Is System Assurance In E-Commerce?

Ans: System assurance’s main objective is to produce a high-quality product. Compliance with specifications increases the organization’s confidence in the system.

In an e-commerce system, the client, transaction clearinghouse, and bank are all involved. Due to the interdependence of these three parties, online transactions are more important than they would be offline. 

The business owners risk losing a substantial amount of money along with their image if one of these parties begins to doubt the e-commerce site.

23. How Would You Ensure That an Ecommerce Company Gets Repeat Purchases and Increased Customer Retention?

Ans: The provision of a high-quality product is the main objective of system assurance. The organization’s confidence in the system is increased when requirements are followed.

The client, transaction clearinghouse, and bank are the three parties with whom an e-commerce system communicates. The three parties working together make online transactions more crucial than they would be in person. The business owners run the danger of losing a great deal of money in addition to their good name if any of the following parties lose faith in the online store.

Sample Response

To guarantee that this business maintains clients, I will enhance the current marketing plan to increase product visibility. In addition to working to enhance the business’s marketing email, I intend to launch a blog with pertinent topics.

24. What do You Need for a Profitable Ecommerce Website?

Ans: You’ll require some tools to aid you in your online sales endeavors, whether they involve selling goods or services.

Good Ecommerce Platform: There is a wide range of eCommerce options available. To use a platform like WordPress, you can create an online store from scratch and then add plugins to give it the tools you need to sell products online. A platform made exclusively for e-commerce websites, like Shopify or BigCommerce, is another option.

Support for Mobile Commerce: Today’s Internet users anticipate being able to purchase goods from their mobile devices and tablets. If mobile devices can’t be used to make online purchases, you’re effectively sending them to competitors who do.

Management of inventory: To make stock management simple, many online firms employ an inventory management system that interacts with their store. To avoid displeased buyers, it automatically detects an item from stock.

Marketing and business strategy: Whatever eCommerce area you decide to pursue, there will be competition. To maximize the eCommerce visitors that come your way, you’ll need a solid plan.

25. What’s the most cost-effective way to use our brand positioning to drive new sales on our existing eCommerce platform?

Ans: The most economical approach to make your brand positioning work for you is to include it in every tool and strategy you employ. Everything you do should represent your brand’s beliefs.

Use your social media posts to express your beliefs if you do so frequently. Create prizes specifically for the the customers if your company has a loyalty program. Since you’re going to produce content, make sure it aligns with your brand’s mission.

26.  What do you typically measure when managing e-commerce operations?

Ans: It can be necessary to consider the many success indicators you employ when running your e-commerce business. Your interviewer will be able to see from this how you evaluate success and make use of analytics. You could discuss particular metrics you’ve employed.

For instance , “I routinely track website traffic, page views, and transactions when managing e-commerce operations.” I’ve found that they can offer helpful information about how visitors engage with the website. I also consider the location of visitors at the moment they enter the website and how long they spent on each page when they visit the e-commerce site.

27. From Your Experience, Which Is The Best Way of Maintaining Positive Customer Experience Throughout an Ecommerce Business Model?

Even the smallest nuances, which may seem unimportant to you, are noticed by customers.

Example Response: The best method to keep consumers satisfied is to make them feel valued. I’ve found that getting in touch with customers even after they’ve bought a product is really effective. They remain satisfied if you reply to reviews and address any questions they may have. Last but not least, sending a letter of gratitude with the user’s delivery can occasionally be a lovely touch.

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Top 20 E-Commerce Interview Questions and Answers 2024

Editorial Team

E-commerce is a highly competitive field thanks to its adoption by several stores. More stores are also opening day in day out, adding to the already increasing number.

If you are eyeing an e-commerce job, ensure that you are exceptional. Online store owners are looking for people who can drive an excellent online user experience.

This article will look at a few questions that you should expect in an eCommerce interview to help you familiarise yourself with some of the assessment areas.

We have also included our answers which we hope will guide you in coming up with unique responses when facing the interview panel.

Take a look at the following:

1.     Tell Us About Yourself

This is an opening question in all, if not most interviews. Its main purpose is to break the ice and get you talking normally. However, please do not take it lightly. The best approach here is to give a summary of your career or things related to it.

Sample Answer

I am a passionate customer care representative working with e-commerce platforms. I have a degree in sales and marketing, where I passed with a distinction. I have worked on three platforms in a span of seven years, where I have learned a lot. I joined this field owing to my love of technology and helping people out.

2.     Why Should We Hire You?

This is also another common question that you should expect in an e-commerce interview. It can be asked as an opening question or in the first few minutes of your interview. The interviewer is giving you a chance to sell yourself by mentioning some of the things that the business stands to enjoy from your services.

I am a passionate e-commerce assistant with over ten years of experience. I have worked with several e-commerce stores as a freelancer and an employee and gathered a great deal of experience. I also have several important skills that I have gathered in this job that I can use to better your store if given a chance.

3.     Tell Us About a Career Accomplishment That You are Most Proud of

This is still another chance to sell yourself and maybe brag about your achievements. Mention one of the big things you have achieved in your career or anything you found meaningful in your career.

Sample.Answer

I once turned down a major platform for a start-up. It sold products that I believed in and therefore felt that my services would be better utilized there. It was a leap of faith, and the salary was not as good compared to the job I turned down. Within a year, the startup grew tenfold, and we would always sell out most of our stock. It turned out to be one of my biggest accomplishments- steering the startup to greater heights.

4.     In Your Opinion, What Is The Future of E-Commerce?

What do you think lies in store for e-commerce in the few years to come? The interviewer is assessing your insight into the future and whether you pay attention to the industry at large.

E-commerce is fast growing and therefore has a prosperous future. I envision a time when all the major retail stores will turn to eCommerce. It may also replace physical retail stores if sellers keep on adopting it and the general public continues embracing it. I also believe that the e-commerce platforms that do not serve certain parts of the world will open up their services more and cover those areas.

5.     What Are The Features of E-Commerce

This is a technical question. The interviewer wants to know just how conversant you are with e-commerce. Your answer should be brief and straight to the point. Mention some of the common features that everybody knows.

E-commerce has several features that both buyers and sellers find helpful. These include non-cash payment, support, inventory management , improved sales, 24/7 serviceability, on-the-go services, and reliability. People can also access e-commerce platforms from anywhere. (Do not mention advantages such as reliability here. The interviewer just wants the features)

6.     Tell Us About the Different E-Commerce Models

The interviewer is assessing what you know about e-commerce. This is also a technical question seeking to reveal your knowledge of e-commerce. Just like the previous one, make sure that your Answer is brief and straight to the point.

There are a number of e-commerce business models. These are Business to Business, also known as B2B, Business to Customer(B2C), Government to Business, Government to Citizen, Business to Government, and Consumer to Consumer. (You can also give the abbreviations of those we haven’t provided)

7.     What Are The Advantages of E-commerce to Organizations?

Do you understand how organizations stand to benefit from e-commerce? Your answer will tell the interviewer whether you are indeed experienced in this field or not. Mention some of the advantages that you have seen e-commerce brings to businesses.

E-commerce allows business and organizations to extend their operations to newer or international markets using less capital. They can get more customers, suppliers, and even partners. It is also a cheaper way of doing business as it cuts the cost of process creation, distribution, and documentation. Lastly, it offers better customer service and is highly efficient.

8.     Mention the Technological Disadvantages of E-Commerce

This is quite similar to the previous question, just that it needs its opposite. The interviewer wants to know if you understand some of the disadvantages that e-commerce may bring. Like the question above, mention some of the disadvantages based on your experience.

Even though e-commerce has its fair share of advantages, it also poses a number of technological disadvantages. Some common ones are lack of data and system security, poor implementation standards, and rapid changes. It can also be affected by network issues, and some areas may need high-speed Internet connectivity to access the different e-commerce platforms. Issues such as software and hardware compatibility with certain operating systems may also arise.

9.     Tell Us the Difference Between E-Commerce and Traditional Platforms

E-commerce platforms are rapidly phasing out Traditional Platforms. If you need an e-commerce job, you should know the difference between these two platforms and some of the former’s advantages over the latter.

Traditional commerce mainly relies on information exchange from one person to another, which is not the case for e-commerce. Traditional commerce requires manual intervention for communication and transaction, whereas these two can be done asynchronously in e-commerce. Lastly, e-commerce provides a uniform platform for all communications, which is not the case for Traditional commerce.

10.    In Your Experience, How Does E-commerce Work?

This is a technical question that seeks to understand if you know how e-commerce works. The interview may also ask you such a question to reveal your experience working with e-commerce. Remember, you cannot land a job if you do not know how the main subject of the interview operates. Answer this question clearly and convince the interviewer that you understand e-commerce.

Customers normally go to the website and choose the product they want to buy in e-commerce. Once they have selected, they will choose the payment mode and then checkout for an order to be placed. The customer will then get the product information and delivery logistics.

11.   Explain the B2C Business Model

This is yet another technical question that an interviewer may ask to assess if you know some of the concepts of e-commerce. It is an advanced E-commerce question, and therefore, your answer should be as detailed as possible. Clearly explain this model and make the interviewer believe that you truly understand what it is.

This e-commerce model deals directly with customers by selling them goods. The customer will view the products on the website, choose and then place an order. The product will then be delivered to the address, and the transit updates sent to the customer.

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12.   What Are Some of The Shortcomings of E-Commerce

Do you know some of the reasons that may discourage people or stores from adopting e-commerce? Your answer should portray a deep understanding of e-commerce.

E-commerce has a number of shortcomings,  which make many businesses skeptical about adopting it. It requires a hefty initial setup cost that goes into creating a website and an application. Some people also have trust issues and may prefer traditional commerce over it. Ensuring the security and privacy of online transactions and the stored data can also be quite difficult. Lastly, the delivered product may differ from the client’s expectations. (Other shortcomings include unavailability of internet connectivity in some areas, delay in application launch, lack of experience, and unavoidable issues)

13.    What Are Some Of the Sectors of E-commerce Applications Available In the Market?

There are different sectors of e-commerce platforms available aside from goods retail that we all know. You can mention some of the services that your former companies of engagement were involved in. Also, go straight to the point.

There are different applications available for various sectors. Some of the commonest include entertainment, books, financial services, clothing, movie tickets, computer products, accessories, toys, travel: information, gifts, electronics, and mobile phones. (We have just mentioned a few. You can include others that you have come across)

14.    What Does the Society Gain From E-commerce

E-commerce should benefit society at large. You are part of the society and should therefore have a definite answer to this question. The best approach is to mention how it has made the life of the general society better.

E-commerce has greatly reduced the cost of products thanks to its wide reach. It has bridged the ‘gap’ between those in the rural and urban areas as they can use the products that those in towns use and are not found in their areas of residence. The government can also effectively deliver services such as health care, education, and social services. Lastly, it has done away with the need to travel in search of a product. One just needs to key in an address and get the goods delivered.

15.    Mention Some of the Key Metrics That One Should Track in an E-Commerce Model

Despite the difference in transactions, the main goal of e-commerce remains to ensure that the product gets sold. One should always know some of the channel metrics and set KPI for different channels, given that this is an omnichannel way of making sales.

There are different metrics that one should track in e-commerce. These are the customer acquisition cost, return on advertising spend, customer retention, and email or SMS open and click-through rates. One should also track the average order value, customer lifetime value, and repeat customer rate.

16.    What Are Some of The e-commerce Companies That Inspire You?

The interviewer will always assume that you are an online consumer when you attend an e-commerce interview. Another assumption is that you must have identified a company where you are willing to be a repeat customer. Mention the company and tell the interviewer why it is your favorite.

I love Amazon. It has an amazing user interface and a wide range of products. It also serves a wide market, including some that other e-commerce companies have neglected. Other reasons include safe payment, timely deliveries, good return policies, and amazing customer support. ( You do not have to mention these renowned e-commerce platforms. You can also mention one that is not yet well known, but you find amazing. Just make sure that you give good reasons.

17.   How Would You Ensure That an Ecommerce Company Gets Repeat Purchases and Increased Customer Retention?

It would be best if you had a plan of improving some of the fundamental metrics before being given a chance to serve in the organization. If not, you should have already brainstormed a few ways to help you get through problems that impair the achievements of good metrics. Therefore, show the interviewer that you understand the customer’s mindset and scale the customers’ experience to get them back again.

You should also bring your experience in retaining customers to light.

To ensure that this company retains customers, I will improve the current marketing strategy to ensure better product visibility. I will create a blog with related articles and also strive to improve the company’s marketing email. (All in all, make sure that the answer you offer convinces the interviewer that you can indeed add value to the organization)

18.   What Are Some of The Technologies That Have Bettered Your Experience in E-Commerce

The hiring manager of the panel of interviewers wants to know how experienced you are in using and implementing new technology. You should know some of the tools that have made e-commerce and overall online shopping more interesting. Explain why your choices of technology have made your shopping experience better.

I have used a number of technologies that have improved my eCommerce experience. First, SaaS platforms have made eCommerce easy and accessible to several entrepreneurs. Tools such as MarketerHire helps one find great marketing talent, whereas Later helps me schedule my Instagram posts. I also happen to love the virtual try-on that reduces amounts of returns and exchanges.

19.    From Your Experience, Which Is The Best Way of Maintaining Positive Customer Experience Throughout an Ecommerce Business Model?

You should remember that even though e-commerce is different from traditional Commerce, it is still a type of commerce. Therefore, customers must be kept satisfied. Every eCommerce professional must always strive to maintain a positive customer experience.

Remember, customers also notice the smallest things that may seem negligible to you.

The best way to keep customers satisfied is to make them feel appreciated. I have found that following up on a customer even after they have purchased a product works magic. Replying to reviews and clarifying some of the issues that they may have also keep them satisfied. Lastly, including an appreciation note in the customer’s delivery occasionally may also work the magic.

20.   What Are Some of The Elements of a Successful Adwords Campaign?

Marketing plays a key role in the success of eCommerce. Having a website where people can buy goods is not enough. One needs to step up their marketing, especially now that we have several eCommerce companies dealing possibly selling the same products.

A successful Google AdWords campaign should have properly placed keywords and informative landing pages. You should also ensure that your ads are well optimized for mobile users.

Remember, most modern consumers use their mobile phones to obtain information and make purchases, and therefore, not making your ads optimized for them may be detrimental on your part. ( We have only mentioned a few. You can also mention others that you know)

These are some of the commonest eCommerce interview questions. You must have realized that they are a blend of operational and technical questions. Therefore, make sure that you research widely on e-commerce before appearing in such interviews.

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E-Commerce and Internet Essay

The internet has changed the way people conduct businesses in the world. According to Jandt (1), the internet has enabled people to pass information freely from one point to another. This means that people can easily access information that was previously restricted to a small group of people. Indeed, the information age has brought about some advantages as well as disadvantages.

Many businesses are able to conduct business online meaning that the society has been transformed from an industrial society to an information society. Industrial revolution was achieved through the process of industrialization where companies concentrated on producing goods and services for the market. In the current society, the economy is base on manipulation of important information.

Therefore, it can be observed that the internet has shaped modern society by enhancing swift large-scale communications and networking. In fact, the world today is a global village implying that goods and services are to be produced and consumed almost at the same time, irrespective of geographical distances. Introduction of World Wide Web in 1989 changed the way people conduct businesses.

The internet has taken over other mediums of conducting businesses mainly because of its effectiveness and efficiency. This paper will therefore analyze the strengths of the internet in conducting business in society. The paper underscores the fact that new technology is not accurate. For that reason, it has some weaknesses that will also be addressed. However, the paper concludes by asserting that ecommerce is advantageous.

The internet has offered many things to people in society. For instance, it allows small businesses to advertise their products, which would otherwise be faced out due to competition. The mass media has become expensive meaning that small firms cannot afford to compete with conglomerates in promoting goods and services through it.

It is true that many people have acquired goods through the internet, especially in the third world. Small businesses use the internet as virtual market (imaginary market). Customers can view the details of goods and services before making orders or inquiries. This has improved small businesses since customers can easily use their computers to link up with sellers in the market.

The internet gives small businesses a chance to compete effectively in the market. Small businesses may actually utilize internet services to grow financially. Furthermore, a business may perhaps cut the costs of advertising and marketing by creating a website. The firm saves resources that could be wasted on fliers and newspaper advertising.

Another advantage of the internet is that a firm has access to large customer base. A firm may access customers all over the world. The internet allows small firms to exchange ideas and share opinions as regards to market demands. As Jones, Borgman, and Ulusoy (2) remark, small firms can actually open emails and paperless fax accounts

It should be noted that while the internet improves the way people conduct business, it has some shortcomings. Customers are the most affected because fraudsters may exploit the clients using dubious online companies. Many people have been deprived of their resources thinking that they are dealing with genuine companies. Customers should therefore be aware of fraudsters.

Production of goods and services is becoming more information-intensive. Furthermore, the economy is becoming less labor and capital demanding. All these are attributable to globalization, which is the product of information age (2). Workers are becoming more productive in their fields.

This is an advantage to small business firms because they are able to employ and sustain a competent workforce that would drive the firm to its success. Conversely, the value of workers is ever decreasing because of globalization. The workforce is easy to acquire as compared to the industrial age when companies had deficits in labor.

Financial analysts suggest that the value of capital is decreasing at a high rate. Before the internet age, capital was a determining factor in business (1). Those with huge sums of money could successfully invest in prestigious ventures such as real estate. Such individuals could also capture the best personnel.

Due to the internet, it is possible for small firms to establish successful investments, with little capital. This means that capital is no longer a determining factor in investment. On the other hand, mechanization and computerization has led to high efficiency as well as unemployment. Small firms can take advantage of this to expand.

From the above analysis, it can be concluded that the use of virtual storefront would be easier as opposed to operating within the local community. In the community, only limited number of customers is accessed. Opening a virtual storefront would expose the business to various customers. It is not surprising that the business can even sell products abroad because many people access the virtual store across the globe.

Apart from establishing a customer base, opening a virtual store would also help the firm in reducing competition. Other small firms may not compete favorably, especially when they do not have the virtual store. In society, people have embraced technology fully. This means that people use the internet in doing everything.

• Jandt FE. An introduction to intercultural communication: identities in a global community. 6th ed. Thousand Oaks, CA: Sage; 2010. 415 p.
• Jones N, Borgman R, Ulusoy E. Impact of social media on small businesses. Journal of Small Business and Enterprise Development. 2015;22(4):611-632.
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2024, February 23). E-Commerce and Internet. https://ivypanda.com/essays/e-commerce/

"E-Commerce and Internet." IvyPanda , 23 Feb. 2024, ivypanda.com/essays/e-commerce/.

IvyPanda . (2024) 'E-Commerce and Internet'. 23 February.

IvyPanda . 2024. "E-Commerce and Internet." February 23, 2024. https://ivypanda.com/essays/e-commerce/.

1. IvyPanda . "E-Commerce and Internet." February 23, 2024. https://ivypanda.com/essays/e-commerce/.

Bibliography

IvyPanda . "E-Commerce and Internet." February 23, 2024. https://ivypanda.com/essays/e-commerce/.

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45+ Proven eCommerce survey questions to ask your customers

Having an eCommerce store limits your opportunities to interact with your customers too often.  However, customer feedback and experience data can make a huge difference in taking your business to the next level. Know what your buyers feel and gain actionable insights with eCommerce survey questions to increase your sales.

The best way to boost the conversion rate is to ask your customers, ‘How can we make it better?’ Design their online shopping experience such that they feel driven to purchase again. Know from them what makes it an excellent experience for them and what irritates them.

Analyzing the data will help you decide if the product quality needs to be improved or website navigation. Collecting data through an eCommerce survey questionnaire enables you to make decisions based on the inputs from the people that matter most – customers.

LEARN ABOUT: Testimonial Questions

Top eCommerce survey questions to include in your website questionnaire

Several factors collectively contribute to the success of an online business. It is essential that these individuals parts are paid attention while working on the overall focus to drive sales.

To understand your strengths and weaknesses, ask your customers questions on various e-commerce processes. You can use these free survey questions for eCommerce or use a ready-made survey template to evaluate the potential of e-commerce services.

Free evaluation of the potential of e-commerce services survey template

Pre-Purchase eCommerce survey questions

Not all visitors buy products from your online store. Some of them just browse the store and leave. It is important to learn more about their expectations to offer them a better experience next time. It is also essential to understand if they are likely to visit again when they want to shop online again. Below are some of the pre-purchase eCommerce survey questions you can ask your visitors and get their feedback.

It is highly likely that many customers would not like to answer your eCommerce website survey. However, try to get minimum possible feedback even from such visitors. Ask a simple Net Promoter Score (NPS) question on how likely are they to recommend your website to others.

• Considering your  complete  experience with our company, how likely would you be to recommend us to a friend or colleague?

Below are some of the general questions on the ecommerce website. They give you an idea of the overall experience of the visitors. You can also ask these questions in the beginning so that even if the respondent leaves the survey without completing it, you have some data in hand.

• How satisfied did you feel based on your overall experience?
• On a scale of 1-10, how likely are you to recommend us to your friend or colleague?
• Please let us know how we can improve your experience.

The website is an inevitable component of an online business. It is important to know what your visitors think about your e-commerce site. While you can always analyze the traffic data, feedback straight from the horse’s mouth definitely helps.

• How did you learn about our website?
• Social Media
• Search Engine
• Recommendation from a friend
• Who are your shopping for?
• What were you looking for?
• Did you get what you were looking for?
• Are you going to return later?
• What led you to visit our website?
• Researching product information
• Interested in buying products
• Looking for contact information
• Know more about the company
• Did you like the design?
• How easy was it to navigate through the site?
• Please rate the below parameters as compared to our competitors.
• Website performance
• Product catalog
• Product information
• Shipping options
• Payment experience
• Online help
• What other information would you like on this page?

Product reviews and ratings

Many customers make purchase decisions based on product ratings. See if your customers are satisfied with the number of reviews per product.

• On a scale of 0-10, how much do you trust the product reviews?
• How helpful do you find ratings while making a purchase decision?
• On a scale of 0-10, how much does an overall product rating affect your purchase decision?

Product catalog and quality

An e-commerce website sells products and services online. Know if your visitors are happy with the range of products and their quality.

• Did you find enough range of products?
• Did you find enough product details?
• Do you generally find various alternatives for the same product?

Post-Purchase eCommerce survey questions

Below are the sample eCommerce survey questions you can ask your visitors after they convert into the customers. Learn more about their experience at various touchpoints and find ways to boost your sales.

• How satisfied are you with the quality of products?
• How do you rate the quality of our products as compared to our competitors?
• How satisfied are you with the availability of products?
• If your preferred product is not available, do you get acknowledged when it is back in stock?
• What other products would you like to see in our online store?

Online shopping survey questions

The purchase experience can be a game-changer for an e-commerce website. Know if your customers had a pleasant experience while buying products and services.

• How safe did you feel while sharing your card details?
• How was the checkout experience overall?
• Did you experience a hassle-free payment experience?
• On a scale of 0-10, how likely are you to buy from us again?

An eCommerce store may have a great look and feel, a customer gets happy when they actually see their products in hand. Know if they have any concerns about the shipping process with the below questions.

• Did you receive your product within the expected timeline?
• Would you like to enroll in paid services to get products earlier?
• Did you receive your product at the shipping address?
• Did you receive your bill at the billing address?
• How easily could you update your address details?
• Please rate your experience with the delivery personnel.

Customer support

The customer support team can leave a long-lasting impression on your customers. Know if your staff was polite and friendly to them.

• On a scale of 1-10, how was your experience with the customer support executive?
• Did the customer executive solve your query?
• How helpful was the customer support staff?

Branding and Marketing

Collect data from an e-commerce website survey and use it to offer the right products to your customers. It may be possible that they weren’t able to find the right product on your website. However, marketing communication can educate them more about the product benefits and suggest the ones they need.

• Please select the reason for purchasing this product. Select all that apply.
• Preferred brand
• Locally owned, made or sourced
• Sentimental value
• Product quality
• Adherence to laws
• Transparency
• Would you like to share your contact details to learn more about our discounts and sale?
• Would you like to know more about our membership benefits?
• Would you like to enroll in a paid membership to avail priority services?

Feedback on vendors

Many online stores like Amazon, eBay, etc source products from different vendors and offer a platform to sell their products. Get feedback from your customers for your vendors and pass on the same to them. It will also help you decide if you should continue allowing the same vendors to sell on your website.

• How satisfied are you with the vendor options we offer?
• How satisfied are you with the quality of products from this vendor?
• How helpful are the vendor details we offer?
• What more information would you want about the vendor?

Asking too many questions to your customers might demotivate them from responding to your eCommerce survey. So, ask questions randomly to your sample audience. You can randomly display one or more questions within a block. You can also limit the number of questions by randomizing the blocks.

Keep a mix of different types of questions. The survey should have the right proportion of multiple-choice questions , open-ended questions , and closed-ended questions.

LEARN ABOUT: User Interface Survey Questions & Vendor Satisfaction Survey

How to distribute eCommerce survey questions?

Assume you have 200 customers who have agreed to answer eCommerce survey questions. Split your respondents into a group of 50 or 100. You can set quotas to divide the audience into groups and control the data quality. Then, say, let the 100 customers answer the website, product catalog, ratings, and customer support questions. The other 100 respondents will see questions related to purchasing experience, shipping, brand recognition, and vendor feedback. 

Using a survey tool , you can distribute a survey through email, QR code, website, social media sites, or survey app. To send a online questionnaire through email, import all contacts into the application, and embed a link in the invitation email.    LEARN ABOUT: Consumer Survey

LEARN ABOUT:  Social Communication Questionnaire

How to use data collected from eCommerce survey questions to increase your sales?

• Customer segmentation : Use the data to segment your customers into various groups based on behavioral segmentation , demographic, and psychographic segmentations . Filter survey results on location, device, custom variables , question, distribution list, etc. to learn more about their buying behavior.
• Marketing : Data collected from the survey questions for eCommerce can help you send tailored marketing communication to your customers. Send them offers on products that match their interest. You can up-sell and cross-sell to those who agree to receive marketing emails and calls. The survey data can also give you insights into the right target audience for your next promotional campaign.
• Know your customer : Learn more about your customers’ interests and the ever-changing consumer market. The times are so dynamic now that it requires one to be always aware of the statistics and make decisions backed by numbers. 
• Analyze website data : Know what your visitors like the most about your website, the most queried products, and the improvement areas. After all, a great user experience converts into a purchase.
• Identify trends : Generate reports and perform trend analysis of the survey data . Find out if there is a consistent spike or drop in the demand for a specific product. Analyze if there are too many complaints about your eCommerce website’s performance, design, products, vendors, or others. See if any customer service executive has received a lot of negative feedback from the customers. Dig into the details and work on resolving issues to improve the customer’s journey. You can later conduct a customer satisfaction survey and measure the improvement in scores.
• Forecast demand : Apply machine learning and artificial intelligence algorithms to forecast demand. It will help you better plan your inventory so that, the next time potential customers browse through an eCommerce store, they don’t see a ‘Not in stock’ message.

LEARN ABOUT: Product Survey Questions

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The Last Thing This Supreme Court Could Do to Shock Us

There will be no more self-soothing after this..

For three long years, Supreme Court watchers mollified themselves (and others) with vague promises that when the rubber hit the road, even the ultraconservative Federalist Society justices of the Roberts court would put democracy before party whenever they were finally confronted with the legal effort to hold Donald Trump accountable for Jan. 6. There were promising signs: They had, after all, refused to wade into the Trumpian efforts to set aside the election results in 2020. They had, after all, hewed to a kind of sanity in batting away Trumpist claims about presidential records (with the lone exception of Clarence Thomas, too long marinated in the Ginni-scented Kool-Aid to be capable of surprising us, but he was just one vote). We promised ourselves that there would be cool heads and grand bargains and that even though the court might sometimes help Trump in small ways, it would privilege the country in the end. We kept thinking that at least for Justices Brett Kavanaugh and Neil Gorsuch and Chief Justice John Roberts , the voice of reasoned never-Trumpers might still penetrate the Fox News fog. We told ourselves that at least six justices, and maybe even seven, of the most MAGA-friendly court in history would still want to ensure that this November’s elections would not be the last in history. Political hacks they may be, but they were not lawless ones.

On Thursday, during oral arguments in Trump v. United States , the Republican-appointed justices shattered those illusions. This was the case we had been waiting for, and all was made clear—brutally so. These justices donned the attitude of cynical partisans, repeatedly lending legitimacy to the former president’s outrageous claims of immunity from criminal prosecution. To at least five of the conservatives, the real threat to democracy wasn’t Trump’s attempt to overturn the election—but the Justice Department’s efforts to prosecute him for the act. These justices fear that it is Trump’s prosecution for election subversion that will “destabilize” democracy, requiring them to read a brand-new principle of presidential immunity into a Constitution that guarantees nothing of the sort. They evinced virtually no concern for our ability to continue holding free and fair elections that culminate in a peaceful transfer of power. They instead offered endless solicitude for the former president who fought that transfer of power.

However the court disposes of Trump v. U.S. , the result will almost certainly be precisely what the former president craves: more delays, more hearings, more appeals—more of everything but justice . This was not a legitimate claim from the start, but a wild attempt by Trump’s attorneys to use his former role as chief executive of the United States to shield himself from the consequences of trying to turn the presidency into a dictatorship. After so much speculation that these reasonable, rational jurists would surely dispose of this ridiculous case quickly and easily, Thursday delivered a morass of bad-faith hand-wringing on the right about the apparently unbearable possibility that a president might no longer be allowed to wield his powers of office in pursuit of illegal ends. Just as bad, we heard a constant minimization of Jan. 6, for the second week in a row , as if the insurrection were ancient history, and history that has since been dramatically overblown, presumably for Democrats’ partisan aims.

We got an early taste of this minimization in Trump v. Anderson , the Colorado case about removing Trump from the ballot. The court didn’t have the stomach to discuss the violence at the Capitol in its sharply divided decision, which found for Trump ; indeed, the majority barely mentioned the events of Jan. 6 at all when rejecting Colorado’s effort to bar from the ballot an insurrectionist who tried to steal our democracy. But we let that one be, because we figured special counsel Jack Smith would ride to the rescue. Smith has indicted Trump on election subversion charges related to Jan. 6, and the biggest obstacle standing between the special counsel and a trial has been the former president’s outlandish claim that he has absolute immunity from criminal charges as a result of his having been president at the time. Specifically, Trump alleges that his crusade to overturn the election constituted “official acts” that are immune from criminal liability under a heretofore unknown constitutional principle that the chief executive is quite literally above the law.

The U.S. Court of Appeals for the District of Columbia Circuit held in February that the president does not have blanket or absolute immunity for all actions taken in office, including “official” acts performed under the guise of executing the law (for example, Trump’s attempt to weaponize the DOJ against election results under the pretense of investigating fraud). The D.C. Circuit’s emphatic, cross-ideological decision should have been summarily affirmed by SCOTUS within days. Instead, the justices set it for arguments two months down the road—a bad omen, to put it mildly . Even then, many court watchers held out hope that Thursday morning’s oral arguments were to be the moment for the nine justices of the Supreme Court to finally indicate their readiness to take on Trump, Trumpism, illiberalism, and slouching fascism.

It was not to be. Justice Samuel Alito best captured the spirit of arguments when he asked gravely “what is required for the functioning of a stable democratic society” (good start!), then answered his own question: total immunity for criminal presidents (oh, dear). Indeed, anything but immunity would, he suggested, encourage presidents to commit more crimes to stay in office: “Now, if an incumbent who loses a very close, hotly contested election knows that a real possibility after leaving office is not that the president is going to be able to go off into a peaceful retirement but that the president may be criminally prosecuted by a bitter political opponent, will that not lead us into a cycle that destabilizes the functioning of our country as a democracy?” Never mind that the president in question did not leave office peacefully and is not sitting quietly in retirement but is instead running for presidential office once again. No, if we want criminal presidents to leave office when they lose, we have to let them commit crimes scot-free. If ever a better articulation of the legal principle “Don’t make me hit you again” has been proffered at an oral argument, it’s hard to imagine it.

Justice Sonia Sotomayor spoke to this absurdity when she responded in what could only be heard as a cri de coeur: “Stable democratic society needs good faith of public officials,” she said. “That good faith assumes that they will follow the law.” The justice noted that despite all the protections in place, a democracy can sometimes “potentially fail.” She concluded: “In the end, if it fails completely, it’s because we destroyed our democracy on our own, isn’t it?”

But it was probably too late to make this plea, because by that point we had heard both Alito and Gorsuch opine that presidents must be protected at all costs from the whims of overzealous deep state prosecutors brandishing “vague” criminal statutes. We heard Kavanaugh opine mindlessly on the independent counsel statute and how mean it is to presidents, reading extensively from Justice Antonin Scalia’s dissent in a case arguing that independent counsels are unconstitutional. (Yes, Kavanaugh worked for Ken Starr , the independent counsel.) If you’re clocking a trend here, it’s gender. Just as was the case in Anderson , it’s the women justices doing the second-shift work here: both probing the thorny constitutional and criminal questions and signaling a refusal to tank democracy over abstractions and deflections. As was the case in the EMTALA arguments, it’s the women who understand what it looks like to cheat death.

Is the president, Sotomayor asked, immune from prosecution if he orders the military to assassinate a political rival? Yes, said John Sauer, who represented Trump—though it “depends on the circumstances.” Could the president, Justice Elena Kagan asked, order the military to stage a coup? Yes, Sauer said again, depending on the circumstances. To which Kagan tartly replied that Sauer’s insistence on specifying the “circumstances” boiled down to “Under my test, it’s an official act, but that sure sounds bad, doesn’t it?” (Cue polite laughter in the chamber.)

This shameless, maximalist approach should have drawn anger from the conservative justices—indignation, at least, that Sauer took them for such easy marks. But it turns out that he calibrated his terrible arguments just right. The cynicism on display was truly breathtaking: Alito winkingly implied to Michael Dreeben, representing Smith, that we all know that Justice Department lawyers are political hacks, right? Roberts mocked Dreeben for saying “There’s no reason to worry because the prosecutor will act in good faith.”

The conservative justices are so in love with their own voices and so convinced of their own rectitude that they monologued about how improper it was for Dreeben to keep talking about the facts of this case, as opposed to the “abstract” principles at play. “I’m talking about the future!” Kavanaugh declared at one point to Dreeben, pitching himself not as Trump’s human shield but as a principled defender of the treasured constitutional right of all presidents to do crime. (We’re sure whatever rule he cooks up will apply equally to Democratic presidents, right?) Kavanaugh eventually landed on the proposition that prosecutors may charge presidents only under criminal statutes that explicitly state they can be applied to the president. Which, as Sotomayor pointed out, would mean no charges everywhere, because just a tiny handful of statutes are stamped with the label “CAN BE APPLIED TO PRESIDENT.”

The words bold and fearless action were repeated on a loop today, as a kind of mantra of how effective presidents must be free to act quickly and decisively to save democracy from the many unanticipated threats it faces. And yet the court—which has been asked to take bold and fearless action to deter the person who called Georgia’s secretary of state to demand that he alter the vote count, and threatened to fire DOJ officials who would not help steal an election—is backing away from its own duty. The prospect of a criminal trial for a criminal president shocked and appalled five men: Thomas, Alito, Kavanaugh, and Gorsuch suggested that Smith’s entire prosecution is unconstitutional; meanwhile, Roberts sounded eager at times to handle the case just a hair more gracefully: by cutting out its heart by preventing the jury from hearing about “official acts” (which lie at the center of the alleged conspiracy). Justice Amy Coney Barrett was far more measured, teasing out a compromise with Dreeben that would compel the trial court to tell the jury it could not impose criminal liability for these “official” acts, only “private ones.” Remember, drawing that line would require months of hearings and appeals, pushing any trial into 2025 or beyond. The president who tried to steal the most recent election is running in the next one, which is happening in mere months.

The liberal justices tried their best to make the case that justice required denying Trump’s sweeping immunity claim, permitting the trial to move forward, and sorting out lingering constitutional issues afterward, as virtually all other criminal defendants must do. They got little traction. Everyone on that bench was well aware that the entire nation was listening to arguments; that the whole nation wants to understand whether Trump’s refusal to concede the 2020 election was an existential threat to democracy or a lark. Five justices sent the message, loud and clear, that they are far more worried about Trump’s prosecution at the hands of the deep-state DOJ than about his alleged crimes, which were barely mentioned. This trial will almost certainly face yet more delays. These delays might mean that its subject could win back the presidency in the meantime and render the trial moot. But the court has now signaled that nothing he did was all that serious and that the danger he may pose is not worth reining in. The real threats they see are the ones Trump himself shouts from the rooftops: witch hunts and partisan Biden prosecutors. These men have picked their team. The rest hardly matters.

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Guest Essay

I Thought the Bragg Case Against Trump Was a Legal Embarrassment. Now I Think It’s a Historic Mistake.

By Jed Handelsman Shugerman

Mr. Shugerman is a law professor at Boston University.

About a year ago, when Alvin Bragg, the Manhattan district attorney, indicted former President Donald Trump, I was critical of the case and called it an embarrassment. I thought an array of legal problems would and should lead to long delays in federal courts.

After listening to Monday’s opening statement by prosecutors, I still think the district attorney has made a historic mistake. Their vague allegation about “a criminal scheme to corrupt the 2016 presidential election” has me more concerned than ever about their unprecedented use of state law and their persistent avoidance of specifying an election crime or a valid theory of fraud.

To recap: Mr. Trump is accused in the case of falsifying business records. Those are misdemeanor charges. To elevate it to a criminal case, Mr. Bragg and his team have pointed to potential violations of federal election law and state tax fraud. They also cite state election law, but state statutory definitions of “public office” seem to limit those statutes to state and local races.

Both the misdemeanor and felony charges require that the defendant made the false record with “intent to defraud.” A year ago, I wondered how entirely internal business records (the daily ledger, pay stubs and invoices) could be the basis of any fraud if they are not shared with anyone outside the business. I suggested that the real fraud was Mr. Trump’s filing an (allegedly) false report to the Federal Election Commission, and that only federal prosecutors had jurisdiction over that filing.

A recent conversation with Jeffrey Cohen, a friend, Boston College law professor and former prosecutor, made me think that the case could turn out to be more legitimate than I had originally thought. The reason has to do with those allegedly falsified business records: Most of them were entered in early 2017, generally before Mr. Trump filed his Federal Election Commission report that summer. Mr. Trump may have foreseen an investigation into his campaign, leading to its financial records. He may have falsely recorded these internal records before the F.E.C. filing as consciously part of the same fraud: to create a consistent paper trail and to hide intent to violate federal election laws, or defraud the F.E.C.

In short: It’s not the crime; it’s the cover-up.

Looking at the case in this way might address concerns about state jurisdiction. In this scenario, Mr. Trump arguably intended to deceive state investigators, too. State investigators could find these inconsistencies and alert federal agencies. Prosecutors could argue that New York State agencies have an interest in detecting conspiracies to defraud federal entities; they might also have a plausible answer to significant questions about whether New York State has jurisdiction or whether this stretch of a state business filing law is pre-empted by federal law.

However, this explanation is a novel interpretation with many significant legal problems. And none of the Manhattan district attorney’s filings or today’s opening statement even hint at this approach.

Instead of a theory of defrauding state regulators, Mr. Bragg has adopted a weak theory of “election interference,” and Justice Juan Merchan described the case , in his summary of it during jury selection, as an allegation of falsifying business records “to conceal an agreement with others to unlawfully influence the 2016 election.”

As a reality check: It is legal for a candidate to pay for a nondisclosure agreement. Hush money is unseemly, but it is legal. The election law scholar Richard Hasen rightly observed , “Calling it election interference actually cheapens the term and undermines the deadly serious charges in the real election interference cases.”

In Monday’s opening argument, the prosecutor Matthew Colangelo still evaded specifics about what was illegal about influencing an election, but then he claimed , “It was election fraud, pure and simple.” None of the relevant state or federal statutes refer to filing violations as fraud. Calling it “election fraud” is a legal and strategic mistake, exaggerating the case and setting up the jury with high expectations that the prosecutors cannot meet.

The most accurate description of this criminal case is a federal campaign finance filing violation. Without a federal violation (which the state election statute is tethered to), Mr. Bragg cannot upgrade the misdemeanor counts into felonies. Moreover, it is unclear how this case would even fulfill the misdemeanor requirement of “intent to defraud” without the federal crime.

In stretching jurisdiction and trying a federal crime in state court, the Manhattan district attorney is now pushing untested legal interpretations and applications. I see three red flags raising concerns about selective prosecution upon appeal.

First, I could find no previous case of any state prosecutor relying on the Federal Election Campaign Act either as a direct crime or a predicate crime. Whether state prosecutors have avoided doing so as a matter of law, norms or lack of expertise, this novel attempt is a sign of overreach.

Second, Mr. Trump’s lawyers argued that the New York statute requires that the predicate (underlying) crime must also be a New York crime, not a crime in another jurisdiction. The district attorney responded with judicial precedents only about other criminal statutes, not the statute in this case. In the end, the prosecutors could not cite a single judicial interpretation of this particular statute supporting their use of the statute (a plea deal and a single jury instruction do not count).

Third, no New York precedent has allowed an interpretation of defrauding the general public. Legal experts have noted that such a broad “election interference” theory is unprecedented, and a conviction based on it may not survive a state appeal.

Mr. Trump’s legal team also undercut itself for its decisions in the past year: His lawyers essentially put all of their eggs in the meritless basket of seeking to move the trial to federal court, instead of seeking a federal injunction to stop the trial entirely. If they had raised the issues of selective or vindictive prosecution and a mix of jurisdictional, pre-emption and constitutional claims, they could have delayed the trial past Election Day, even if they lost at each federal stage.

Another reason a federal crime has wound up in state court is that President Biden’s Justice Department bent over backward not to reopen this valid case or appoint a special counsel. Mr. Trump has tried to blame Mr. Biden for this prosecution as the real “election interference.” The Biden administration’s extra restraint belies this allegation and deserves more credit.

Eight years after the alleged crime itself, it is reasonable to ask if this is more about Manhattan politics than New York law. This case should serve as a cautionary tale about broader prosecutorial abuses in America — and promote bipartisan reforms of our partisan prosecutorial system.

Nevertheless, prosecutors should have some latitude to develop their case during trial, and maybe they will be more careful and precise about the underlying crime, fraud and the jurisdictional questions. Mr. Trump has received sufficient notice of the charges, and he can raise his arguments on appeal. One important principle of “ our Federalism ,” in the Supreme Court’s terms, is abstention , that federal courts should generally allow state trials to proceed first and wait to hear challenges later.

This case is still an embarrassment, in terms of prosecutorial ethics and apparent selectivity. Nevertheless, each side should have its day in court. If convicted, Mr. Trump can fight many other days — and perhaps win — in appellate courts. But if Monday’s opening is a preview of exaggerated allegations, imprecise legal theories and persistently unaddressed problems, the prosecutors might not win a conviction at all.

Jed Handelsman Shugerman (@jedshug) is a law professor at Boston University.

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