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Marketing Cover Letter: 10 Examples & Writing Tips

When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.

The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.

Importance of writing a customized Marketing Cover Letter

A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.

Best practices for writing a marketing cover letter

When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.

A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.

Research the Company and Job Position

In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.

A. Importance of researching the company and job description

Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.

B. Tips for conducting research on the company and job position

To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.

Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.

Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.

C. The benefits of tailoring your cover letter to the job description and company culture

By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.

When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.

Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.

Tips for Formatting your Cover Letter

A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:

A. Basic format of a marketing cover letter

A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.

B. Essential elements to include in the cover letter

In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.

C. Best practices for formatting your marketing cover letter

Here are a few additional best practices to keep in mind as you format your marketing cover letter:

• Use bullet points to break up dense text and draw attention to important information.
• Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
• Bold or italicize keywords to make them stand out and emphasize your skills.
• Use white space to your advantage – don’t cram too much content onto the page.
• Use a professional tone and avoid using slang or overly casual language.

Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.

Opening lines for Marketing Cover Letters

Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.

A. Effective introductions to use in your marketing cover letters

The following are some examples of effective introductions for your marketing cover letter:

“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”

“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”

“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”

B. Tips for crafting a strong introduction that grabs attention

Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:

Personalize the introduction by using the hiring manager’s name.

Start with an attention-grabbing statement that highlights your skills and experience.

Mention the company and position you are applying for in the introduction.

Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.

End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.

C. Common mistakes to avoid in the opening statement

Here are some common mistakes to avoid when crafting your opening statement:

Using cliches or generic phrases that do not differentiate you from other applicants.

Focusing too much on your experience without mentioning your interest in the company or position.

Writing a lengthy introduction that loses the reader’s attention.

Using informal language or slang.

Starting with a weak or irrelevant statement that does not grab the reader’s attention.

By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.

Showcase Your Skills and Experience

When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:

A. Tips for Highlighting Your Marketing Skills

• Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
• Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
• Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.

B. Crafting a Convincing and Relevant Narrative of Your Achievements

• Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
• Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
• Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.

C. Understanding What the Recruiter is Looking For

To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:

• Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
• Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
• Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.

Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.

Give Specific Examples

One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.

A. The Value of Giving Specific Examples

Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.

Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.

B. Recent Accomplishments and How to Present Them

When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.

When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”

C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture

Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.

Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.

Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.

Benefits and Value Proposition

As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.

A. The importance of showcasing the value you bring to the company

Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.

B. How to emphasize the benefits of hiring you

To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.

Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.

C. Best practices for positioning your value proposition

To effectively position your value proposition, you should keep the following best practices in mind:

Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.

Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.

Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.

Use persuasive language: Use persuasive language to engage the employer and convince them of your value.

Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.

Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.

Professionalism and Tone

Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:

A. Essential Guidelines for Maintaining a Professional Tone

Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.

Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.

Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.

Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.

B. Best Practices for Language and Tone

Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:

Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.

Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.

Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.

C. Avoiding Overused Phrases and Verbs

Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:

“I’m a results-driven individual.”

“I’m a team player.”

“I have excellent communication skills.”

“I’m a problem solver.”

“I’m passionate about what I do.”

Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.

Call to Action and Follow-Up

One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.

A. Importance of Call to Actions in Cover Letters

CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.

B. Crafting an Effective Call to Action

A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:

“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”

This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.

C. Following up with the Recruiter after Submitting Your Cover Letter

The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.

A few tips for following up with the recruiter include:

• Wait a few days after submitting your application before following up.
• Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
• Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
• Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.

By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.

Review and Editing Tips

As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:

A. Proofreading and copyediting your marketing cover letter

• Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
• Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
• Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
• Have a friend or colleague review your cover letter as a second set of eyes.

B. Common mistakes to avoid

There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:

• Do not simply repeat your resume – your cover letter should expand on your experience and skills.
• Keep the tone professional, avoiding overly casual or slang language.
• Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
• Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”

C. Tips for submitting your marketing cover letter

When submitting your marketing cover letter, make sure to follow these tips:

• Proofread your cover letter one last time before submitting it.
• Save your cover letter as a PDF before submitting to ensure formatting remains intact.
• Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
• Follow any specific instructions provided by the employer regarding submission or formatting.

By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.

Sample Marketing Cover Letters

When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.

A. Examples of Effective Marketing Cover Letters

There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.

The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.

The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.

The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.

B. Tips for Leveraging These Marketing Cover Letters

While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:

Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.

Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.

Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.

C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters

The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:

Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.

Style – Use a professional and conversational tone in your cover letter.

Tips for Writing a Successful Marketing Cover Letter

Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:

1. Highlight your achievements and skills

The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.

2. Research the company

It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.

3. Be concise

Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.

4. Use a professional tone

Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.

5. Show your passion for marketing

Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.

6. Include a strong call-to-action

End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.

Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

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Block Format

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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Resume Worded   |  Career Strategy

5 marketing communications manager cover letters.

Approved by real hiring managers, these Marketing Communications Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Marketing Communications Manager
• Senior Marketing Communications Manager
• Senior Marketing Communications Specialist
• Alternative introductions for your cover letter
• Marketing Communications Manager resume examples

Marketing Communications Manager Cover Letter Example

Why this cover letter works in 2024, results-driven accomplishments.

The cover letter highlights a specific, quantifiable accomplishment that directly relates to the desired role. This shows the candidate's ability to drive results and their potential to make a positive impact at the company.

Effective Communication Skills

This sentence showcases the candidate's ability to work with a range of stakeholders and highlights their adaptability. Being a strong communicator is essential for a Marketing Communications Manager, and this sentence captures that skill effectively.

Enthusiasm for the Role

By emphasizing their excitement about the role, the candidate shows genuine interest in the company and the position. This will make the hiring manager more likely to consider them as a strong candidate who is passionate about their work.

Conversational Closing

This closing sentence is a polite and conversational way to thank the hiring manager for their time. It also expresses the candidate's eagerness to discuss their qualifications further, showing their proactive and engaged attitude.

Specifically Highlighting Achievements

When you detail your accomplishments like a 35% increase in brand recognition or a 50% increase in social media following, you are not just listing your tasks, but demonstrating the impact of your work. You are showing employers, in an evidence-based way, the potential value you can bring to their company. It's not just about what you've done, it's about what you've achieved.

Express Genuine Interest

Emphasizing your excitement to work for a company that pushes boundaries and takes risks, resonates well with companies like Facebook that pride themselves on being innovative. It shows that you're not just looking for a job, but that you genuinely admire the company’s ethos, making you more likely to be a good fit culturally. It's not just about the role, it's about the company too.

Highlighting Relevant Experience

When you share a story about your early career journey, you let me see where your passion comes from. You're showing me that you understand the power of marketing communication, not just in theory, but also in practice. This will pique my interest and make me want to learn more about your experiences.

Combining Data and Creativity

Ok! So you're not just a wordsmith, but you know how to work with data and sprinkle it with creativity. You're telling me that you can marry the analytical and creative aspects of marketing to deliver results. That’s exactly what I need for this role.

Aligning Personal Motivation with the Company's Vision

Wow! You're not just applying; you're genuinely excited about the role. You're showing me that you get what we're all about - innovation and user-centricity. You're also telling me you have the perfect blend of skills we need!

Expressing Gratitude

Thanks for saying thanks! It's a simple gesture, but it shows your professionalism and respect for the process. Plus, your closing line leaves me curious to find out how your background, skills, and enthusiasm align with our vision.

Senior Marketing Communications Manager Cover Letter Example

Show your leadership experience.

Leading a team to achieve impressive results, like increasing brand visibility by 40% and boosting customer retention by 30%, highlights your leadership and strategic skills. When you show that you've successfully managed a team and projects, it gives employers confidence that you can handle responsibility and contribute meaningfully to their business objectives.

Express Eagerness to Work in Diverse Teams

Expressing excitement about working with diverse teams to create marketing initiatives implies that you respect and value diversity. This is a hugely positive attribute in today's global business environment. It shows that you are adaptable and know how to work with a wide range of people, which is particularly important for a company like Amazon with its global reach.

Does writing cover letters feel pointless? Use our AI

Dear Job Seeker, Writing a great cover letter is tough and time-consuming. But every employer asks for one. And if you don't submit one, you'll look like you didn't put enough effort into your application. But here's the good news: our new AI tool can generate a winning cover letter for you in seconds, tailored to each job you apply for. No more staring at a blank page, wondering what to write. Imagine being able to apply to dozens of jobs in the time it used to take you to write one cover letter. With our tool, that's a reality. And more applications mean more chances of landing your dream job. Write me a cover letter It's helped thousands of people speed up their job search. The best part? It's free to try - your first cover letter is on us. Sincerely, The Resume Worded Team

Want to see how the cover letter generator works? See this 30 second video.

Senior Marketing Communications Specialist Cover Letter Example

Describing the journey to expertise.

I get it; you're an expert. You've navigated the digital landscape, faced its challenges, and seized its opportunities. You're painting a picture where I can see your growth and your ability to adapt in a fast-paced digital environment.

The Power of Understanding Your Audience

You mentioned "understanding audience needs," and that's like music to my ears! It shows me that you know how to empathize with our users and create narratives that drive them to take action. That's a powerful skill!

Aligning Personal Growth with Company's Vision

You're not only excited about the role; you see the role as a unique chance to grow and contribute. This tells me you're not just looking for a job; you're looking for an opportunity to make a difference and inspire the next generation of creators.

Displaying Confidence in Capabilities

You're eager, and you're confident in your abilities. Your willingness to bring your strategic thinking and creativity to us sends a strong message that you're ready to hit the ground running.

Emphasizing Passion for Innovation and Teamwork

Your passion for innovation is obvious, and you're motivated by the idea of working with a team that feels the same. This makes me think you would fit right in with our team and our culture.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Marketing Communications Manager Roles

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• Marketing Communications Manager Cover Letter Guide
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• Technical Writer Cover Letter Guide
• Video Editor Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

More From Forbes

How to navigate career gaps on your resume during a job change.

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Career gaps, when done right, can actually advance your job search; hiring managers are interested ... [+] in what you learned during your time off.

Navigating employment gaps on a resume can feel like traversing a minefield, especially for career changers or those seeking to pivot later in their professional lives. However, the narrative you craft can turn what might look like a red flag to an employer or hiring manager into one of your most vital selling points.

For some people, it’s inevitable to take a career gap . Whether you stayed at home to raise a family, care for a loved one or needed a moment to address your mental health, these experiences shape who you are and what you can accomplish. All it takes is a little tweaking to craft a compelling story.

Why Career Gaps Are No Longer Seen As Red Flags

Compassionate and forward-thinking organizations now acknowledge the multifaceted nature of employee experience. They understand that career gaps and redirects often lead to diverse skill sets, fresh perspectives and a strong work ethic.

Employers are looking for stories that illustrate adaptability, resilience and a willingness to learn and grow—traits that are often hallmarks of individuals who have navigated career gaps. In a market plagued by talent shortages, job seekers with varied backgrounds are increasingly seen as valuable assets rather than liabilities.

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Wwe wrestlemania 40 results and everything that happened as the rock pins cody, winning 1 3 billion powerball ticket sold 4th largest ever here s how much the winner could take home, 6 good reasons for an employment gap.

• Health or Wellness: Taking time off to focus on your own or a family member’s health is universally understood and respected.
• Personal Endeavors: Pursuing an individual project or a passion can reflect well on your entrepreneurial spirit.
• Education or Training: Furthering your education or gaining new skills shows your commitment to self-improvement.
• Relocation: Moving to a new city or country can require time to adjust and find new work opportunities.
• Economic Downturns: The market can be unpredictable, and downsizing or company closures can lead to unforeseen gaps.
• Reassessing Career Goals: Sometimes, taking a step back can clarify the next best move for your career.

Add A Career Break Placeholder On Your Resume

A functional resume that focuses on skills and experiences rather than a chronological work history can effectively de-emphasize employment gaps. Lead with your strongest and most relevant skills, then list jobs and educational experiences under each skill category. This approach also steers the narrative-planned career break towards the activities and skills you’ve built during this time.

An example:

Career Break

Travel and Personal Development

“During this period, I extensively traveled across Asia, broadening my horizons and engaging with diverse cultures. This experience honed my adaptability, language skills, and, most importantly, my ability to work effectively as part of a team.”

Your experiences make you interesting, don’t be afraid to share them on your cover letter and ... [+] resume.

How To Explain A Career Gap In A Cover Letter

The key to addressing career gaps in your cover letter is to focus on the narrative of work history gaps and how your experiences during the gap contribute to your suitability for the role. If you’ve engaged in freelance work, internships or volunteer positions during your career gap, highlight these areas.

3 Ways to Explain Employment Gaps in Cover Letters

• Describe Your Activities: In a few sentences, succinctly describe what you did during your gap, focusing on developmental activities.
• Highlight Transferable Skills: Discuss the skills you gained and how they could apply to your chosen role.
• Speak to Your Readiness for Work: Conclude with a statement that ties your experiences to your enthusiasm and readiness to return to the workforce.

“The months I spent volunteering abroad were a significant chapter in my life. They represent a time of personal and professional growth. I sharpened my communication skills and developed a keen understanding of what it means to connect with individuals from all walks of life. My ability to listen, adapt and learn are directly transferable to the open position, where engagement with various stakeholders is pivotal. This position aligns with my skills and values; I look forward to contributing to the team’s success.”

Example Job Interview Responses

Question: “I see you had a break in your employment history from 2018 to 2019. Can you tell me about that time?”

Response: “Yes, certainly. During that period, I took a sabbatical to focus on personal growth. I undertook a project to learn a new programming language and completed a course in project management, both of which have proved invaluable in refining my approach to work and productivity.”

Question: “I noticed a serious gap in employment of six months in your career history. What did you gain from that experience?”

Response: “Regarding skills, I sharpened my problem-solving abilities by managing a cross-functional team to renovate a local community space. This volunteer position taught me how to foster collaboration and achieve shared goals and skills that directly apply to this role.”

Consider Upskilling

During career gaps, invest time in upskilling. Online courses, certifications and industry-related learning can keep you competitive and pave the way to new opportunities.

Top upskilling platforms:

• FutureLearn

By accommodating career gaps into your professional story for job interviews, you’re creating a stronger, more authentic narrative that highlights your unique skills and experiences. Your path is rich with experiences, each deserving to be part of the story you share with potential employers.

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Graduating soon? Entry-level hiring expected to remain strong

by EMILY VOLZ, NBC 10 NEWS

(WJAR) — The job market is tightening up.

Should soon-to-be college graduates be concerned?

While the job market has become more competitive, an expert at Providence-based Robert Half said entry-level workers might have a leg up.

“While the market in general is a little bit tighter, specifically for some areas over others, they're pulling and leaning towards entry-level candidates because they're able to bring different insights, different energy, right?” Robert Half Providence Branch Director Katelyn Aziz said. “Culture is so important nowadays, so being able to bring in just a different breath of fresh air - and they're really strong with computer skills - so being able to lean on them for new updates maybe that have come out.”

An employment survey by Robert Half finds 65% of companies are planning to recruit new grads this year.

Aziz said once you've landed that job offer, it's important to put those "soft skills" to work.

“What I'd recommend to anyone going into a new company, once they get the offer, is really harnessing and developing those relationships with individuals who have grown within the organization and really just aligning with learning the culture, learning the different departments and how they all feed into each other,” she explained.

• CONSUMER ADVOCATE: Is pet insurance worth the cost?

Should you use Artificial Intelligence to build your resume or cover letter?

Aziz said it's now expected that job-seekers will be taking advantage of these tools, and they can be very helpful. However, your job application still needs a human touch.

While AI can create a cover letter to match a job description, you're the only one who can adequately showcase your skills and experience.

Aziz said, go back into the draft and make it yours.