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Corporate Videos: The Definitive Guide (With 17 of the Best Examples)

I think you’ll agree with me when I say:

Getting people to pay attention to your corporate videos can be really difficult.

But why is that the case?

It’s because the vast majority of companies are going about it all wrong! They fail to take just a few simple measures at the beginning that would make all the difference to the effectiveness of the product at the end.

‘But what are these simple measures?’ I hear you ask.

Well, that’s exactly what I’m going to delve into in this post:

The definitive guide to creating an animated corporate video that will rank with the world’s best!

Table of Contents

What is a corporate video, what are corporate videos used for, why are corporate videos important, how much does it cost to produce a corporate video, what is your budget.

• How Do I Find the Right Corporate Video Company?

What Art Style is Best for My Corporate Video?

Corporate video marketing and your sales funnel, hero hub hygiene video framework.

• 17 Examples of The Best Corporate Videos

A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organisation. Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing.

Corporate videos serve many functions. The most common are:

• Staff training videos
• Safety videos
• Investor and shareholder relations videos
• Content strategy overview videos
• Product or service explanation videos
• Executive proposal videos

The 2 most common types are:

Corporate Brand Videos

A brand video is a high-quality clip that promotes your business by embodying its message and ethos without overtly selling the viewer a specific product or service. It is a powerful way of boosting your content and staying ahead of the competition.

The general industry standard for producing a good corporate brand video starts at about £10,000.

Here is a great example:

Corporate Explainer Videos

An explainer video is a short clip that, more often than not, uses a narrator to concisely explain anything about your company, product or service. It is an extremely engaging way of communicating often complex messages to your viewers in a personal manner.

The general industry standard for producing a good corporate explainer video starts at about £5,000.

If you would like to read my definitive guide to explainer videos, you can do so by following this link .

Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate.

For production alone, the general industry standard for a corporate video starts at about £4,000 and can go into the tens of thousands. It depends on what you want. Factors that effect it include animation or live-action style and quality, video duration, and the calibre of the agency you work with.

What are the Goals for Your Corporate Video?

When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve. This makes it virtually impossible for a video agency to choose the best video style for you.

“When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve.”

So, firstly, specify measurable reasons why you want a video in the first place. It is not sufficient to say ‘to explain my product.’

Good examples would be ‘improve my conversion rates’ or ‘boost my social media awareness.’

The agency will then have some direction and (a good one) will perform brand/customer research to see why you are not already achieving these goals. With the findings, they will be able to outline the specific key performance indicators (KPIs) that will make the greatest positive impact on your business.

For example, ‘increase new customer sales by 15%’ or ‘get 25% more enquires through social media.’

This information is vital when it comes to choosing and creating each component for your business.

Your budget is intrinsically linked to your KPIs. So you should work out what your return on investment (ROI) would be if your KPIs were met.

For example:

If your KPI is to increase new customer sales by 15%.

• Calculate how many new customers that would be each year.
• Work out the lifetime value of each new customer.
• Estimate your ROI by multiplying the answer from step 1 with that from step 2.

Not only will this allow you to calculate a realistic budget, but it will also help prioritise work and demonstrate the importance of the video to stakeholders.

How Do I Find the Right Corporate Video Company for Me?

Here are some of my top tips for filtering down production companies, as well as building strong working relationships with them:

• Study their portfolios and reviews to see if they have experience making similar videos and if they have worked well with some reputable organisations.
• Collate a few examples to help convey the video you have in mind.
• If you want to meet them in person, search only for ones in your area. For example, ‘Corporate video company London.’
• Brief them thoroughly on your key messages and brand ethos.
• On first contact, if they are already offering you a quote based on basic features/length, know that they are looking for a quick sale rather than a true collaboration to achieve real business results.
• Talk to the creative director as well as the salespeople to build a compelling script.
• Trust what your instinct tells you when dealing with the team. Are they enthusiastic, responsive, grasping your message, etc.?
• Be open to their professional opinion.
• Be realistic with your schedule and budget.

If you would like a more extensive overview on finding the perfect video company , have a read of this recent article.

The art style for your video should be chosen logically, i.e. to match the video’s purpose, your calculated budget, the ethos of your brand and one that resonates with your audience , rather than based on a feeling, i.e. guesswork.

Beware of agencies trying to force more expensive and complex art styles on you unnecessarily. Despite what they might say, the artwork’s main function is to convey your message as clearly as possible.

Although expensive art styles can often equate to better business results when it comes to brand videos, for the most part this is not the case. In fact, high production value can often have negative results:

• It will make it more expensive and time-consuming to test and change the video once complete, reducing your ROI.
• It can distract from the key points in the video.
• The deadline could be delayed due to longer production time.

To conclude : a good company should present you with the art styles most likely to make your video succeed. And be able to back their choices up with hard data and evidence, like we do here at Spiel .

Generally speaking, whiteboard animation is the cheapest art style and 3D animation is the most expensive.

If you are making a corporate explainer video, whiteboard animation might suit your needs better as it is proven to hold an audience’s attention when portraying complex messages. If you are making a highly-visible corporate brand video, a more expensive style like 3D or motion graphics will usually work better as it will portray professionalism and impress.

You can learn more about the whiteboard animation style in this guide.

It is especially important that you are aware of the sales funnel when planning your video marketing strategy. This is the journey a prospect has to take to become your customer, often illustrated as having 4 main stages (shown below).

In order to maximise your marketing return on investment, you must consider how your corporate videos leverage each stage so as much people as possible reach the bottom (and buy).

A highly useful strategy to help you optimise your video content for your sales funnel is Google’s ‘Hero, Hub, Hygiene’ framework. In this post, I will give you a quick breakdown of how it works in relation to your corporate marketing videos, but, if you would like a more comprehensive understanding, you can follow this link .

Note: I will include examples for each of the three ‘H’ content types at the end of this article.

Hero (Attraction)

Hero videos are infrequent, high-impact and emotional brand promotions. The goal of them is to introduce your business to a large new audience or break it into a new segment.

They sit at the top of the sales funnel because the attraction stage is all about making your business known to new prospects and encouraging them to take a closer look. For that reason, they generally require the biggest individual investment of any video type.

Generally speaking, in order to achieves these aims, they:

• Are often built around an important event, product launch or serendipitous viral opportunity.
• Highlight what makes your business stand out with compelling storytelling.
• Are either one or a combination of visually stunning, shocking or hilarious in order to grab your audience’s attention and stay with them.

Given this, corporate brand videos are the best option to for your Hero content.

Hub (Capture) 

Hub videos are regular, cohesive pieces of content that keep your audience engaged by offering fresh perspectives on their passion points. The goal of these videos is to build brand awareness, trust and boost engagement and subscriptions for the new visitors brought in by your awareness content.

They are perfect for the capture stage of your sales funnel because they present you as an industry thought leader by competently answering any questions or objections people might initially have about your product or service. Even though they should ideally be released weekly, if you make them to a simple, easy to replicate formula, they don’t have to be a burden on your expenses.

When it comes to your corporate video campaign, customer testimonials, explainers and interviews with industry experts are perfect.

Hygiene (Attraction and Nurture) 

Hygiene videos (sometimes referred to as ‘Help’) make sure you are visible when people search questions and keywords relating to your industry online. By using Google to find these most searched terms, you can produce content that specifically addresses them. It is this rational approach that will get you onto the first page of Google.

These videos are both attraction and nurture because, on the one hand, they bring in new leads via online searches and, on the other, they curb any possible doubts that could remain with valuable and informative content.

For your campaign, product demonstrations and instructional clips are ideal for securing those conversions!

Now, here are 17 of the world’s best corporate video examples and what makes each of them so great:

Microsoft 

Multinational technology company, and one of the biggest corporations in the world, Microsoft released this 65-second animated video for their hybrid cloud infrastructure in 2014.

With a concise script and straightforward 2D animation, it proves that even globally renowned organisations can still benefit from a simple down to earth corporate video.

The effortless animation, with its varying shades of blue, elicits feelings of growth in order to get Microsoft’s message across effectively. But it is the script and voiceover combination that I believe makes this a great video.

The script succinctly outlines a complex problem, describes how Microsoft’s solution can solve that problem and reveals the benefits it would have on your business. Not only is it successfully translating complicated messages into a language a wide audience can understand, but it also does it with a calming and friendly tone of voice, giving what could feel like a daunting product a friendly and approachable feel.

Never underestimate the importance of script and voiceover in your corporate video.

Early in 2018, Latvian furniture design and manufacturer RIPO made this elegant corporate video. In just 2 minutes, it shows, rather than tells, the viewer everything they do, their brand ethos and what makes them a stand-out corporation.

Their choice to use English text on-screen rather than a voiceover narrator instantly opens this small Latvian company up to the world. If they decided to use a Latvian narrator, on the other hand, think about how many people online would instantly turn away thinking they are only offering a localised service.

As well as this, they cleverly combine sleek, minimal imagery with a tasteful electronic track that builds throughout the video, really hammering home the message that they are all about Scandinavian design and efficiency.

Coca-Cola 

In 2011, Coca-Cola created a 2-part content strategy video entitled ‘Content 2020’. Its combined length is 17 minutes and it was Coca-Cola’s strategic vision for the company’s future.

Formed of 9 chapters, it discusses, to name a few, their transition from creative to content excellence, their dedication to helping people and making their lives better and their enormous influence on popular culture.

Considering the fact that this is a corporate video created more so for their internal teams than for public viewing, it is an amazing fact that, at this moment, part 1 has almost 700,000 views on YouTube! A real testament to Coca Cola’s influence on marketing.

People look to them as a standard-bearer and rightly so given their continued worldwide impact and customer reach.

The art style of this video is also worth mentioning.

It uses whiteboard animation, an art style in which the viewer witnesses the story take shape by showing the artist’s hands physically drawing it. As mentioned already, if you need to explain something complex, this method is scientifically proven to be one of the most effective ways of engaging the audience.

Practicus 

Project management and consultancy company Practicus created this 73-second animated video in 2016. It is entitled ‘Another Way’ and is a great example of a corporate Hub video that could sit perfectly on their landing page.

Its sleek, simple and informative style compliments the brand’s collaborative message and gives the viewer a sense that Practicus is a straightforward, effortless and trustworthy company to work with.

This corporate video is labelled an ‘explainer’ because it does what it says on the tin: it explains what Practicus do and how they do it.

Besides the pure aesthetics of the animation, I really like how it matches the voiceover with abstract visual metaphors. For instance, when it says, ‘…help your business overcome any obstacle’, we witness a ball rotating in a maze until it finds its way out – a useful tool for solidifying points in the mind of the viewer.

Once you have a great script, think up clever ways of metaphorically representing its most important points and messages with animation.

Men’s Health 

Men’s lifestyle website Men’s Health released this attention-grabbing video back in 2014. With a title like ‘How a Bean Becomes a Fart’, the 63-second clip appealed to the child in us all and, for that reason, was certainly hard to ignore.

As the title suggests, it is an in-depth and surprisingly scientific breakdown of how our bodies process the substances that make up beans from chewing through to gas leaving ‘the backdoor.’ It is a great example of a corporate Hygiene video not aimed at advertising anything in particular but capturing curious people’s attention.

I like how the simple, flowing animation in this clip brilliantly portrays food moving through the body without offending the senses. Similar to the Practicus video, it achieves this by substituting more literal depictions with clever visual metaphors and adds to the overall playfulness of the clip.

Its power, however, lies mostly in the subject matter, which manages to be equal parts humorous, striking and, most importantly, relevant. Grabbing the audience’s attention and making them laugh is a powerful way of attracting them to your website to see what other entertainment value or information could be found there.

So, if the subject allows, think of similar ways to grab the viewers’ attention through surprise and humour. But always keep it relevant.

Japanese multinational motor company Honda created this high-impact corporate video for Honda India.

For a pure brand advertisement that doesn’t attempt to explain anything to the viewer, it is quite long at almost 4 minutes. However, that hasn’t had much of an effect on its popularity with over 50 million views!

Honda created an original track for this video, which, when sung over the various live-action scenarios, generates a lot of emotion and sentimentality around their brand. Ultimately, this clip achieves everything a great brand advertisement should by being memorable and showing the audience how Honda helps people every day.

Watermark 

Photo protection and branding app Watermark created this 1-minute corporate explainer video in 2016. Portraying a variety of characters with very different lives, the clip skilfully conveys the message that no matter what your individual need for online photo protection is, Watermark is the best solution available.

This is an excellent example of a simple 2D video made to increase brand awareness and build trust with customers by empathising with them and their goals – important when people are trusting you with their content protection.

Another thing I like about the video is its character design. A great job was done depicting the wide range of customers that use Watermark. Sometimes businesses can have a universal audience and it takes clever storytelling to portray it in a concise manner.

If your company requires a lot of trust from customers, get to know them as best you can and empathise with them within the story of your corporate video.

To celebrate Father’s Day, iconic American multinational automaker Ford released this 54-second, narrative-driven corporate brand video.

Done in a pop art style reminiscent of Roy Lichtenstein, it tells the story of a woman dressed as a princess for a children’s party get into a road traffic accent. Crying, with amused passers-by beeping at her, she calls her dad who races to the rescue in his Ford.

This corporate brand video is a huge departure from Ford’s usual image. They understand that animation and storytelling are powerful tools for steering businesses in a new direction when change is needed.

The off the cuff delivery of the voiceover combined with traffic and engine sound effects really makes the video feel real. And using a specific day of celebration gives Ford a reason to remind people that they are still as dependable as ever.

If there is a specific time of year that your business tends to hit a lull, pick a holiday or day of celebration that lies within that time and build your corporate video around it.

House Network 

Our video marketing agency , Spiel, created this 73-second corporate explainer video for online real estate agent House Network. The clip uses storytelling and visual techniques to explain just how easy it is to sell a house on their site.

By starting from the perspective of a 6-year-old child using the internet, the video instantly diffuses the complicated associations people have with the process of selling a house. Then, when the attention is transferred to the parents, the viewers’ automatic assumption is, ‘Well, if a child can do, it must really save a ton of hassle!’

The clever storytelling is appropriately combined with simple, childlike 2D animation and light and friendly music, to really reinforce its the message and give an all-encompassing theme to the video.

By including specific benefits from using House Network in the narrative, such as Mum and Dad saving thousands of pounds and booking a holiday or Tommy getting a new iPad, really personalises the video and gets the viewer imagining what they would do with the extra cash.

Building strong positive associations with your brand is always a sure way to boost your conversions. And if your product or service is in an industry usually deemed complicated, use storytelling and animation to depict its ease of use.

“Building strong positive associations with your brand is always a sure way to boost your conversions.”

Dissolve 

Stock footage and photo licensing company Dissolve created this brilliant video ironically titled ‘This is a Generic Brand Video’. It uses their own live-action stock footage to hilariously parody all pretentious advertisements everywhere.

It even won a Shorty Award for best use of social media in business to business marketing strategies and campaigns.

Making the viewer laugh is always a good tactic, so long as it’s relevant and actually funny.

This clip works so well because the script is written extremely well, it rings very true coming from the voice of the narrator and, while it calls itself ‘generic’, it is actually relevant to the business. So, hone your script, and hone it again, before moving on to production.

American Express 

In 2016, American multinational financial services corporation American Express released this corporate video entitled ‘Imagine What You Could Do’. The 45-second brand clip is designed to attract a more diverse workforce by changing perceptions about what it is they actually are: ‘more like a hybrid than a financial services company.’

The slick design of this animation is completely in-line with American Express’s brand aesthetic. The various shades of blue and white of their logo plus the colour of their gold card are strictly adhered to, building a strong and intuitive association between the video’s message and the brand in the mind of the viewer.

The fast pace of this video alongside an inspiring and upbeat track and voiceover portray an exciting and rewarding environment to work in. As opposed to what is generally imagined to be the case in the corporate financial sector.

If your business is breaking the mould in an industry traditionally perceived as uptight and formal, use the tools demonstrated here by American Express to build energy and excitement around it and change people’s minds.

In order to reinforce the association with your business, stick to your brand colours and aesthetic when working out the art style.

London & Country 

In 2015, the UK’s largest fee-free mortgage broker & adviser London & Country contacted Spiel to create a corporate video for their critical illness life insurance advice service.

The video uses real-world facts and compelling narrative to build a case for why it is vitally important that everyone gets critical illness insurance. The argument is so strong that in the end there is no denying that they are providing a truly worthwhile service.

The power of this video lies in its seemingly crazy, attention-grabbing opening statistic, that 75% of households have motor insurance, 73% have contents insurance and only 11% have critical illness insurance! Considering the percentage of us that will be diagnosed with a critical illness in our lifetimes, this is difficult to ignore and makes people want to stay for the rest of the video

If your business can be proven to provide a valuable and much-needed service through hard data and facts, gather them, select the most potent and put them up front and centre in your corporate video.

Slack 

In late 2015, cloud-based team collaboration tools and services company Slack released this eye-catching 1-minute clip. It is a great example of a corporate Hero video made to show off their brand to a wide audience.

With all the quality of a Disney production, this video uses CGI to portray a working office full of busy animals (presumably because they can’t speak) getting lots done by communicating through the office Slack system alone.

The calibre of the video speaks for itself. The viewer could be forgiven for thinking they are watching a trailer for a big budget feature film. So, it’s no wonder it currently has 16 million views on Youtube!

By showing each character’s Slack messages floating above or next to them, the video can portray with great excitement how a single message (spark of inspiration) can start a chain of events and get things done much more efficiently than emails or meetings.

There is no other style of video more worth splashing out on than your main corporate brand video.

John Deere 

John Deere, American manufacturers of agricultural, construction and forestry machinery, created this 3-minute video celebrating their rich and proud history.

After watching the clip, it is impossible to think anything about them other than that they are a highly trusted industry leader who have had an enormous impact on the history of their fields.

In the short time it takes to watch this clip, we learn about the entire history and ethos of the corporation, the range of products they sell and why these products are only going to become more essential in the coming decades.

If you have a strong and proud history, be sure to show it in your corporate video. It is one of the most powerful ways of building brand trust there is.

Parker Hannifin Corporation 

American specialists in motion and control technologies Parker Hannifin released this dramatic corporate video for their new motions system group.

The clip uses a combination of live action, 3D and motion graphics to show how, for the first time, they have brought together their hydraulic, pneumatic and electrical motion technologies to provide a vital service across a diverse array of industries.

With a theatrical score and an onslaught of stimulating visuals, including concepts for flying vehicles of the future, this video lets the viewer know that Parker Hannifin are at the very cutting edge of technology. Every aspect, from the movie trailer-like voiceover to the space rocket graphics, conveys a company at the pinnacle of their industry.

If, on the off chance, your company happens to deal with exciting new industries like space , take a page from the blockbuster movie trailer book and build a sense of awe and wonder around your brand.

“If, on the off chance, your company happens to deal with exciting new industries like  space , take a page from the blockbuster movie trailer book and build a sense of awe and wonder around your brand.”

Spotify 

Music streaming service, and household name, Spotify created this brilliant corporate Hero video back in 2011 when they were a little-known company.

The 64-second animation doesn’t need voiceover to tell us what they’re all about. With a hypnotic drum beat/lively jazz track from movie score composer Tobias Norberg , as well as some endearing character design, it gives the viewer no choice but to sit up and take notice.

This video was so effective because it builds a lot of anticipation and excitement around the company. It conveys an easy to get and use service that abounds in fun, excitement and possibilities.

Basically, it does what all great brand videos should do: embody the company ethos.

Remember, when it comes to your corporate brand video, strong visuals and sound design can say a lot more than words.

Barking Mad 

This is a good example of a corporate explainer video created by the team here at Spiel for Barking Mad, ‘the UK’s most trusted dog sitting service.’

The 1-minute video really speaks to their dog-owning customer base with a lovable, tail wagging canine, Max, doing everything dogs do, as well as some amusing things they don’t (wearing sunglasses and sipping a cocktail on a beach?)

The script has a strong narrative that succinctly explains why they are the best dog sitting service available.

When it comes to corporate explainer videos, the script is very important. A good scriptwriter will be able to take your brand and whatever it is you’re explaining and translate it into an engaging narrative.

• I hope this article has given you a better understanding of corporate videos and even helped get you started on your very own.
• Which of the corporate videos in this post speak best to you and your business? Use them as reference points in the first meeting.
• When approaching corporate video companies, remember to have your brand ethos as well as your goals and messages for the video clearly defined.
• Spend some time researching your sales funnel from a prospect’s perspective and ensure your campaign covers each stage sufficiently.
• Please feel free to leave any questions or feedback in the comments below. I’d be happy to get back to you.

If you would like to discuss a corporate video project for your business, you can contact us on 0208 798 2507

13 Comments

really informative ideas

Thanks Sparksight

Really like these new tips, which I haven’t heard of before, like the What are Corporate Videos Used For?. Can’t wait to implement some of these ASAP, Thanks for this information it is very useful for me and others .

hi thanks for the information

You’re welcome

Gives the perfect idea in making a corporate idea !

Thanks Sudeep

Wow this is really great article thanks for sharing this, we have also write on Corporate films

Very good point. A video can really help your business.

Such a great example of corporate videos. I really loved the things you have explained in this guide.

Thanks Axay

Thanks for this information

Thanks for sharing the useful tips for corporate videos. I manage a film production business, and my work making a quality video and visual assets, rather than just the moving image.

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If you're ready to bring your business's vision to life through captivating animation and video content, look no further than The DVI Group. Our team of experts is well-versed in the intricacies of 2D animation, 3D animation, and motion graphics, and we're excited to collaborate with you on your upcoming project.

Don't hesitate– fill out our contact form today to start a conversation with our team. Let's transform your ideas into stunning visuals that leave a lasting impression. Call 404.873.6283 or fill out our form.

Let's work together.

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A new viewpoint can help things advance, so we have compiled 15 of our best motion graphics to get the most natural audiences. 

What does the term “motion graphics” mean?

Motion graphics , as the term suggests, is graphic design in motion. Another way to define it is that it is a form of animation where text plays a significant role. Moreover, it could include animated brand logos, animated text superimposed on live-action footage, motion design elements and icons in graphics, or animated icons and computer-generated designs used for various purposes.

What is the difference between animation and motion graphics?

Well, the biggest difference between animation and motion graphics is that while the former term is an umbrella concept that has various subsets, the latter is one of those subsets.

Toolbox company motion graphics animation is widely used across industries and businesses to make interesting, eye-catching and exciting videos which convey a message, promote or advertise a product or service, or even explain how a certain product/process works.

Why use motion graphics?

You bring the widespread uses of motion graphic s into the fray to move away from uninteresting templates and design presets. Today, social media platforms, websites, and other visual communication avenues are flooded with various amazing motion graphics videos. Here are some of the benefits that come from working with motion graphics video companies:

• People will likely remember the brand and message because of its appealing, formal character and visual appeal. • You will successfully communicate the business concept. • The content conveys fantastic ideas and concepts without diluting their appeal. • You can reach the target audience regardless of their device. • The film style is simple to manage in ways that live-action videos cannot match.

Why does your business need a motion graphics animation service?

In today’s digital world, captivating and engaging content is crucial for businesses to stand out from the competition. One highly effective way to achieve this is through motion graphics animation services. Motion graphics videos have become increasingly popular in corporate settings, offering a wide range of benefits for businesses looking to enhance their brand image and captivate their audience.

With motion graphics video production, you can bring your ideas to life in a visually stunning and dynamic format. A motion graphics company specializes in creating captivating videos that combine animation, text, and graphics to tell a compelling story. These videos are not only visually appealing but also convey complex information in a concise and easily understandable manner.

Corporate motion graphics have proven to be highly effective in grabbing attention and retaining audience interest. By incorporating motion graphic video production into your marketing strategy, you can create videos that communicate your brand message effectively, promote your products or services, and engage your target audience.

Video motion graphics have the power to explain complex concepts, showcase product features, and highlight key benefits in a visually appealing way. They can be used across various platforms, including websites, social media, presentations, and advertisements, to increase brand visibility and drive user engagement.

By partnering with a reputable motion design company that offers motion graphics animation services, you can benefit from their expertise in creating high-quality videos that align with your brand identity. Their creative team will work closely with you to understand your goals and develop visually stunning and impactful videos that leave a lasting impression on your audience.

15 examples of the best motion graphics videos

Alright then, it’s now time to take a look at some of the most amazing motion graphics videos that are out there. At Toolbox Studio, we have shortlisted some of the best examples of animated motion graphics that have been created by known brands for explaining concepts, promoting products, introducing new ideas and more. Read on!

1. ScribbleLive Content Marketing Platform

ScribbleLive, a content marketing platform that helps create better content, broke into the market with this slick animated motion graphics video. The video explains the key features of this platform, using colourful visuals, voiceover, music, graphic design elements, simple animation and text in motion.

2. License-Assisted Access (LAA)

This crisp video explains an innovative idea that introduces LTE to unlicensed spectrum on small cells to deliver a data speed boost to smartphones. Watch how real images or videos are used here to form backdrop of the video, superimposing them with motion graphics that include basic animation and text content.

3. Digital transformation is more than just a catchy phrase for Microsoft’s cloud customers  

Microsoft is known for its stylish videos making great use of motion graphics, colors and dynamic animation. The buzzword ‘digital transformation’ was trending over the last few years, and through this motion graphics video, Microsoft has managed to explain how it is much more than just another buzzword.

Check out how this particular video works perfectly without the need for excessive animation or voiceover, giving equal weightage to each of its segments and walking out the fine line between too much text and graphics.

4. Introducing the new MacBook Air – Apple

This amazing motion graphics video makes fantastic use of 3D animation and text to provide the viewer with a 360-degree view of the product, focusing on each important aspect of the new product.

5. Material Design Motion

One of our favourite motion graphics videos, this Google Design video leverages geometrical shapes and colours to convey the message with an effective voiceover.

The best part about this video is that it doesn’t try too hard to clutter the screen with excessive text or graphics – it simply keeps the viewer hooked on with its fluidic animation.

6. Imagine What You Could Do: American Express

This innovative motion graphics video sells on its story and narrative as much as it sells on its visual quality. Not many companies take this kind of approach when it comes to showcasing company culture to attract talent. The quality 2D animation and use of characters and colours is quite unique, relatable and pleasing on the eye.

7. Deloitte Intelligent Automation

This video is about cognitive computing and how it brings together a host of emerging capabilities that can emulate and augment the human brain’s strength. Deloitte’s motion graphics video does complete justice to the subject at hand by using ultramodern graphics and smart animation, even using a short case study to explain it.

8. Nike—What’s in the Air?

Another one of our favourite product videos, this one by Nike makes use of iconic silhouettes, with psychedelic colours and hypnotic visuals to track the journey of the product over almost three decades. The enthusiastic voiceover complements the visual magic and keeps the viewer hooked on till the last second.

9. Art with Watson: IBM Watson helps create a data-driven portrait of Eleanor Roosevelt

Here’s a motion graphics video unlike any other. IBM’s pioneering video blends together a video projection of Roosevelt’s 3D likeness, audio tracks that feature parts of her speeches and showcase animated phrases from her writing. In a series of portraits of influential thinkers, this collaboration between the cognitive system (Watson) and contemporary artists works like a charm.

10. Intel: The Making of a Chip with 22nm/3D Transistors

This innovative motion graphics video demonstrates the process of how computer chips are made using Intel’s technology with 3D transistors. It shows the key steps involved in the process using animation.

11. How does robotic process automation work?

This presentation-style video explains how Robotic Process Automation helps automate repetitive manual tasks to help organizations become more flexible and efficient with technology. The steady pace and instructional voiceover in the video works in tandem with the use of easy-to-understand graphics, text and flowcharts.

12. QRA VR Experience: We Believe the Future is Cyber-Physical

Clean lines, a grid-like background and slick animation are the key highlights and constants in this science and technology video by QRA Corp. The overall geometrical shape-driven look and feel of the video makes a solid impression on the viewer and reaches out to the target audience with effect.

13. Gartner Top 10 Strategic Technology Trends 2018

The video talks about ten of the biggest trends in the technology space that are set to transform the digital landscape in the near future. A fine blend of real imagery, live action footage, contemporary animation styles and a Hollywood movie-like OST make this video powerful and impactful.

14. KPMG: Industry 4.0

Connectivity is the next big revolution in the industry. With smooth, fluidic transitions between frames, this KPMG brand video uses motion graphics to great effect. It uses graphics and visual elements to complement the script (voiceover) and explains the subject in a simple-yet-stylish way visually.

15. What is an ERP system?

Oracle’s video illustrates how a topic like enterprise resource planning and its development can be presented clearly while appearing complex and specialized. The Toolbox motion graphics company is also discussing in video how ERP systems and software packages can streamline day-to-day business activities such as accounting, procurement, project management, and manufacturing. The video uses graphics, design elements, icons, simple transitions, and a consistent pace to convey the message.

Oracle’s motion graphics presentation stands out in corporate video s as a clear and engaging way to explain ERP systems. In a visually appealing and informative manner, it simplifies the subject matter, making it accessible to a broad audience.

The importance of motion graphics cannot be underlined enough, especially for brands and businesses that wish to reach out to their audiences effectively. Are you on the lookout for a reliable motion graphics studio or agency?

At Toolbox Studio, one of India’s best motion graphics companies , our team specializes in delivering various high-quality motion graphics animation videos.

TALK TO US TO DISCUSS YOUR MOTION GRAPHICS VIDEO NEEDS NOW!

Nikhil Gupta

Nikhil Gupta is passionate about making games and creating gaming content. He graduated from Bharti Vidyapeeth University and later started working with Ubisoft and a Game Tester, followed by other studios as a Game/Level Designer.

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Services Quick Links

Motion graphics & video presentations.

An innovative way to communicate, motion graphics blends storytelling and design with audio and movement to create eye-catching content that audiences want to consume. Stand out with 2D and 3D hand-drawn digital illustrations and advanced animations that bring your story to life.

Demo Videos

The classic how-to video reinvented, demos show your customers how something works step by step.

• This instruction-led, educational approach allows your viewer to follow along visually as you show them how to use your platform, software or mobile app in full detail.
• This is usually done using a screencast, which displays the user interface a viewer can expect to see, where to navigate in order to find key features, and how to gain the most from the product.
• Demos can also be animated, and used to showcase the functions of a physical product.
• Commonly used to tackle Frequently Asked Questions (FAQ’s) or to onboard new customers and employees, a demo video will no doubt create an outstanding brand experience.

PowerPoint Explainer Videos

Quick and simple, explainer videos beautifully describe your business, product, or service in 2 minutes or less by highlighting key benefits, leaving your audience engaged and ready to take action.

• Think of an explainer video as an elevator pitch for your company—something you can use again and again, that turns complex ideas into easy-to-understand explanations.
• Watching a video with both audio and visuals makes it easier for your viewers to remember you than if they were reading a text description. In fact, audiences are 10x more likely to engage with video content than a text-only post.
• With or without animated characters, use this quick, informative and effective way to identify with your customers’ pain points, and offer your solution.

Video Infographics

Information transformed, video infographics bring data to life, using motion graphics to package dense content into an interesting, logical, and easy-to-digest format.

• Using storytelling to take the viewer on an engaging journey, custom illustrations represent information in a way that is exciting and most importantly, memorable. When a relevant image is paired with information, people retain 65% of the information three days later, as opposed to retaining only 10% when there isn’t an associated visual.
• All kinds of information can be conveyed in a video infographic—findings from a report, industry stats and current trends, or high-level conclusions from research. Upgrade a static infographic to a video infographic, and grip your audience in a highly shareable blog post or email newsletter.

Animated Presentation Process

From initiation to final delivery, we ensure the highest quality service.

Scriptwriting

Storyboarding, illustration.

We kick off with an in-depth conversation about your brand, audience, and story. It’s important that we understand your requirements and preferences upfront to ensure the most successful result. At this stage, we go through a few questions, which form the brief we use to get the creative juices flowing!

Here, our talented wordsmiths weave together the perfect story. Based on our initial discussions, we develop a video script that meets your project objectives, including the desired length, personality and tone. We rely on your revisions and feedback to craft an award-winning script.

Conceptualization

With a strong understanding of your business objectives, we collaborate to develop a stand-out visual concept. This is where the fun begins: mood boards, color palettes, icon styles and potential character development all begins here! The result? A strong theme we’re proud to present to you.

We select the best combination of voiceover, sound effects, and music to give your video a personality of its own. By sifting through a library of options, we choose a few of the best suited audio options for your video and, together with you, decide on the right fit.

Once the concept is a go, we create digitally hand-drawn sketches that lay out the  story, frame by frame. In conjunction with the script, the storyboard brings the theme to life, demonstrating a tangible aesthetic which hints at the final product.

Illustration takes the storyboard to the next level. By combining elements of the mood board, color palette and styles we agreed on in the conceptualization phase, custom characters, backgrounds, and other visual elements add the detail required to take us into our most exciting phase: animation!

This is where the magic happens! We bring the video to life with sophisticated design and motion graphics. We check in regularly to update you on our progress and direction, listening to any input and feedback you may have.

Final Delivery

Once every detail is perfected, watch it all come together in the home stretch. We deliver the final product in HD, in any file type you require. Whether for your website, social media pages, or your next email marketing campaign, get ready to debut your final video and impress your audiences!

Motion Graphic Samples

Innovations in class action settlements.

At a legal event, innovations in class action settlement processes were discussed. To showcase the future of digital settlements, and to highlight how technology is empowering class members to choose their own payment options, we put together this clean and crisp demo video for Sipree, Inc. Flowing from screen to screen, this video displays the ease with which claimants can be paid and the impact on the speed and efficiency of the judicial process.

How to Crop Images

One of Stinson's core values is excellence, and we believe that to be excellent also means to share knowledge. For a simple tip like cropping images in PowerPoint, this short screencast is the perfect way to help us help you!

Randstad Employer Brand Research

For their Employer Branding Report, Randstad needed to appeal to brands looking to increase their attractiveness to employees in the market. With a wide range of findings in the report, it was our task to bring this data together and portray it in a way that viewers could quickly understand the information, as well as its relevance. To do so, we leveraged off the report’s key findings to create a detailed video infographic that tells the story of what motivates employees to work for one brand over another.

10 Things Your Audience Hates

If a 'listicle' is a list in article form, then we present you with a 'listimation': a list in animation form! This explainer video takes viewers through structured content in an engaging and memorable way.

Taxes Your Way

During their Tax Rally, H&R Block launched a new exciting program: Taxes Your Way. Rather than present this solution in a traditional PowerPoint, they needed a quick and simple way to communicate what it is, how it works, and how it benefits clients. The result? An animated explainer video to do just that: seamlessly take employees through the Taxes Your Way process for each and every H&R Block customer.

5 Characteristics of Great Presenter

What do decks and video animations have in common? They're often used in presentations, of course! We put together an animated video on the top qualities of great presenters, based on our client experiences over the years. This video is quirky, fun, and shows off just one of the many illustration styles we can create.

UoT Achievements

Every year, the University of Toronto gives an Impact presentation to celebrate its achievements and awards. To truly reflect the outstanding achievements of students and professors, we elevated the presentation with uniquely animated infographics. These detailed visuals establish flow and draw attention to the points that matter, impressing audiences by giving meaning to data.

Moneris Offlinx Product Launch

Moneris is Canada’s largest financial technology company, specializing in payment processing. In preparation of their new product launch, we helped create a video to communicate the benefits to new and existing clients. From start to end, we worked collaboratively with Moneris to storyboard the video, develop the script, conceptualize the visuals, and create and animate the final video.

Voiceover & Audio

Background music or talk tracks can make or break your presentation. Where relevant, we integrate voiceover and audio tracks that complement the presentation and keep the audience engaged.

Data Visualization

Motion graphics used in animated infographics, research findings, or financial reports can tell a visual data story with an added layer of movement. Sophisticated transitions connect one idea to the next, elevating the audience experience from static to dynamic.

Custom Graphics

Our technical illustrators can source, edit, or build new digital assets, such as iconography, illustrations, and dynamic graphics, to engage viewers.

Video Integration

We can integrate video files into new or existing presentations, depending on your use case and technical specifications. If required, videos can be cut and edited to align with the presentation style and timing.

We’re happy to answer your questions.

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What are Motion Graphics? (Beginner’s Guide with Templates and Examples)

• what are motion graphics

By 2022, 82% of all internet traffic will be video views, according to a report by Cisco. It’s safe to assume that many of them will be content marketing videos, aimed at engaging audiences and interesting them to take an action, make a purchase, or see a concept with fresh eyes. It is also safe to assume that many of these videos will be motion graphic videos. 

So, why are “motion graphic” and “video” used as sometimes distinct, sometimes interchangeable terms? How do you choose which type of video (or motion graphic) is right for you? And how can you create one that will engage your audience and achieve your goals? We know you have plenty of questions, so let’s get right to it. Whether you’re a marketer, a C-suite exec, or a brand builder, this is your complete guide to understanding and learning motion graphics and video.

Here’s what we’ll cover:

1. What are motion graphics? 2. What is the difference between animation and motion graphics? 3. When should a brand use motion graphic video? 4. Types of motion graphics 5. What are examples of motion graphics? 6. Softwares used for motion graphics 7. How to make motion graphics- the easiest way in 2022

1. What are motion graphics?

Motion graphics refer to animated graphic design. They are pieces of animation or digital footage which create the illusion of motion. Graphic designers usually combine them with audio for multimedia projects. Have a look at this motion graphic video featuring the title sequence of a film called Big Fish.

Here's a motion graphic template by InVideo for the Netflix show "Dark".

Want to animate characters to bring a children’s fairy tale to life like Disney does? That’s actually not motion graphics. It’s a completely different type of animation.

While there are many types of content that can engage people, motion graphic videos are particularly suited to help brands tell their stories. Here are a few qualities that make motion graphic videos so suitable for storytelling and brand building:

A. Motion graphic videos help establish a point or drive an action

Motion graphic videos usually have animated text at the least. They can also have mood setting music, voiceovers, and other animated shapes and more. These videos successfully emphasise a point or drive a certain action by appealing to human emotions and needs. An interesting motion graphic example is this video by The School of Life on our human need for connection.

B. Motion graphics make it easier to understand content

From graphs to bar charts, timelines, or even abstract, intangible concepts, motion graphic videos make it easy for us to understand a concept of a situation. A lot of explainer videos end up being motion graphic videos. For example, check out this short video explaining the production of the COVID-19 vaccine by Vox.

C. Motion graphic videos require little from the viewer

Most motion graphic videos are short. So viewers can just sit back, relax and watch a motion graphic or an animated video to learn or understand something in a short amount of time. For example, check out this 3 minute explainer video on Bitcoin.

D. Motion graphic videos are easy to repurpose

Like any other video, a motion graphics video too can be cut into smaller snippets. You can make promotional cuts for Facebook , Instagram , Twitter, and more from a single video. For instance, The School of Life once again has shared a small highlight of their short documentary on “How To Find Fulfilling Work?” as an IGTV video . You can watch the entire motion graphic video on YouTube here .  

So how do motion graphics differ from animation? Let's understand this next.

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2. What is the difference between animation and motion graphics?

Motion graphics , as explained earlier, involve animating a graph, an infographic, or even web design. Check out this GIF featuring motion graphic elements denoting the city of London. As you can see, motion graphics are associated with setting abstract objects, text, and other graphic elements, into motion. 

In contrast, animation as a specific art form focuses more on cinematic effects and storytelling techniques to craft a narrative. Check out this video talking about the famous Mona Lisa by Leonardo da Vinci. While this video is animated, it does not use motion graphics. 

So, if your video uses motion graphics to make a point, it would be motion graphics animation. But if your video is more like a Pixar film, taking the character on an emotional journey, this falls more under the label of animation.

3. When should a brand use motion graphic video?

Let’s see when your brand can go with a motion graphic video:

- Motion graphics are best for outlining or emphasizing facts and illustrating a point you’re trying to make. 

- Motion graphics are used when there’s no need for narrative or complex storytelling.

- Motion graphic videos can break down your services or products and present them poignantly. 

- Remember, motion graphics are at their core visual aids, so they excel at teaching hard-to-understand ideas through visuals.

- If you want to highlight the emotional aspects of a story, provide a complex narrative or if you need to connect with your audience on a deep, emotional level, you want to go with other kinds of animation. You can still include motion graphic elements, but you can go for other animation effects too, in such a case.

As an example of a powerful motion graphic video, check out this animated retelling of Carl Sagan’s famous address after coming back from space, The Pale Blue Dot.

You’ll notice that they have used motion graphics with Carl Sagan’s voiceover to illustrate the speech. The background music adds depth. But the video is devoid of any other type of animation.

4. Types of motion graphics

There are various types of motion graphic videos. Let’s look at some popular types of motion graphic videos.

A. Explainer Videos

Motion graphic explainer videos are used by brands to explain everything from how their systems work to processes and products. Motion graphic videos can also explain concepts and create awareness. For example, check out this video explaining the history of coffee.

Motion graphic explainer videos take a complex process or situation, and use animation to break down the process to manageable chunks that tell the complete picture. It is a way to help people emotionally connect with your brand because you can bring storytelling to the mix. A video can package your sales/product into a nice emotional and engaging story that increases your bottom line. Create your own explainer motion graphic videos super quick and easy using InVideo’s free explainer templates .

B. UI Animations

Motion graphics can be used to create UI (user interface) animation prototypes. UI refers to a series of screens, pages, and visual elements like buttons or icons, that make up an app or a website. 

Designing UI is an important skill that is the base you need when building a website from scratch. Motion graphic designers work on “wireframes” or mock sketches of how a website page, or other elements will look. They then animate these sketches to show how a menu would pop up, how something slides in or out, and more. For example, check out this UI animation of an expense tracker app. It shows how much money each family member spent and their total expenses through the animation.

UI animation can be especially useful when talking to developers on how you want a website to look.

C. Icon/ Element Animations

Motion graphic designers can also animate elements like icons on your website, in your video, and more. For example, check out these motion graphic animations of different icons.

These individual elements like icons, line animations, and more are available as templates online for designers. They can simply download and reuse in their own videos and other properties. Download your own free elements to be used in videos here .

You know all those times when you watch a YouTube video these days, and you see an interesting logo before the video starts off? These logo sequences are also motion graphic animations. Motion graphics bring personality to your design, and in this case, logo design. One of the most popular motion graphic logos we look at daily, check out one version of the Google doodle with motion graphic animation.

These playful, event-based animations are now synonymous with the Google brand, right!? There’s a ton of logo motion graphic templates on InVideo that you can use for free to create your own stunning, effortless, logo reveals. Check them out here .

E. Short Films

While they usually make short animated films using different animation techniques, motion graphics are also a part of this process. The advantage of using motion graphics in short films is that it helps create and enter a world that is totally imaginary. You can create a visual representation of emotions, feelings and other intangible quantities using motion graphics animation. For example, check out this short film explaining the scientific reason for life by Kurzgesagt - In A Nutshell. 

F. Title Sequence

Title and credit sequences for films and even YouTube videos are made using motion graphics. One of the most popular graphic designers to work with title sequences, when the art had just taken off, was Saul Bass. He created the famous title sequence for the film “Anatomy of A Murder.” Have a look at this early example of a motion graphic video.

You can now create your own stunning and powerful title sequences using InVideo ’s many motion graphic logos and introduction templates . 

G. Presentation & Infographics

Motion graphics can animate your presentations , graphs, bar charts, and more. This makes your work look more professional and sophisticated. One can even create a CV video using motion graphics! Creating animations for interactive infographics can be key for an engaging experience. For example, check out this motion graphic video sharing information about Omega Pharma.

Motion graphics can help solidify how the animation should occur. Another option with infographics, is to turn your infographic into an explainer video .

So these are the various types of motion graphic videos you’ll see online. Next let’s look at some beautiful examples of motion graphic usage. 

5. What are examples of motion graphics?

Brands use motion graphic videos for various purposes. From driving an action, increasing sales and conversions to creating a positive brand image, these videos help brands in many ways. Here we look at how some popular brands have used motion graphics.

A. Brand Videos by Slack

A brand that uses motion graphics for everything from ads , to UI animations to product demos , Slack has to be at the top of this list. Check out the above motion graphic video by Slack, sharing information about the product itself. This video gives you an idea of what Slack is all about, how it works, and how you can use it, all using the Slack logo, brand colors and simple motion graphics animation with a voiceover. Brilliant right?

While you are at it, check out this ad video by Slack too. Here too we see liberal use of motion graphics. 

Want to create a quick motion graphic video reflecting your brand? Check out and use this fashion brand video from InVideo .

Use This Template

B. Awareness Videos by Google

You’re probably so used to seeing a new Google doodle every other day that you barely notice it. But that’s not the only motion graphic animation you can see by the Google brand. Check out this motion graphic video explaining How Google Search Works in 5 minutes.

If you look at Google’s Trillions of Questions series, you’ll find more motion graphic videos explaining important and interesting concepts that promote the Google brand and make it a thought leader. Check out this video on “World Health Day” and use it to create your own awareness/ explainer video to engage users and promote brand loyalty.

C. Game Introduction by Orbia

If you want to share awareness about a game or a gamified product, you have to look at Orbia’s example. An award-winning game, check out this quick motion graphics preview/ demo video introducing the game.

Want to create your own motion graphic intro video featuring game type graphics, or a similar awareness video? Check out this InVideo template featuring a game channel outro.

D. Logo Introduction by Netflix

Remember the iconic Netflix logo animation? Whenever you open the app, or watch a Netflix series/ movie preview, trailer , et al., you see and hear this animation. It creates a brand image of anticipation, because the viewer knows they will get to watch something interesting and entertaining after they see this logo. 

Create your own logo animation or introductory video that stays with the viewers and becomes a part of your brand identity by using various logo animation templates on InVideo for free. Check out how you can create and edit videos on InVideo for free. Check out this trendy motion graphic logo animation video you can customise and make your own.

E. Product Feature Tutorials by Figma

If yours is a digital product with interesting features that are regularly updated and always in flux, you need to check out Figma’s example before you create your own motion graphic videos. A software that allows you to create wireframes you need before building websites or apps, Figma has various features that are useful to teams and creators. Check out this motion graphic video explaining Figma.

They have various motion graphic video tutorials explaining how to use the software. Pretty cool right? Want to create a quick and simple motion graphic product highlight video ? Check out this additional product features video template on InVideo.

F. New Product Launch Ft. Adobe

In 2009, Adobe (the company that is behind Photoshop, Illustrator, Premiere Pro and more) launched a thought-leadership resource for marketers called CMO. Check out this motion graphics explainer video sharing what CMO is all about.

A stylish, minimalist video with clear messaging, this motion graphic video is a splendid example of how a brand can promote a new product launch .

G. Tech Explainers by Visa

Every year, the financial market grows closer and closer to technology. This has made it possible for banks and financial institutions to use AI. This video by Visa Communications explains how AI or artificial intelligence is making Visa more secure.

From security and fraud protection to information on helping merchants with setting payments, Visa’s motion graphic videos cover a variety of topics. This shows that the brand is aware of the problems faced by their users and is actively helping them with solutions. Want to create your own system explainer videos? Check out the various explainer templates on InVideo that you can customise and make your own. Personalise this video on self driving cars to create your own tech explainer video. 

H. Product Assembly Tutorials by Ikea

Ikea is famous for its affordable, easy-to-build furniture and functional products. But you do need instructions when you buy Ikea furniture so that you can build it correctly in your home. Keeping this in mind, Ikea created motion graphic tutorial videos on how to assemble different furniture items. 

These videos represent Ikea’s global footprint (they only show motion graphic illustrations, with no language or voiceover). They also keep in line with Ikea’s brand, being minimalist, functional and easy to grasp.

I. Awareness & Brand Building Videos by H&M

For retail and fashion brands all around the world, accounting for their carbon footprint is super important. A few years ago, H&M, the fast-fashion brand loved by millennials and Gen Z alike, finally decided to do their bit for the environment. Check out this motion graphic video guide , where they explain the step H&M takes to stay eco-friendly and sustainable.

These videos not only establish H&M as a brand that cares for the Earth, but also provide transparency into their process. Check out this video on How To Be Environmentally Conscious. Edit it and make it your own using the InVideo free online editor .

J. How-To Videos by Apple

You’ve probably seen Apple’s beautiful iPhone advertisements that are built using motion graphics. Now check out these How To videos helping consumers with Apple products and services.

These beautiful motion graphic videos are minimal, use Apple’s colours and fonts and show how to do various things on Apple devices in simple, easy-to-grasp visuals. From making the brand look more current to sharing latest features and updates, these videos help consumers solve actual problems. 

These were some examples of how brands use motion graphics. In the next sections, let’s find out how you can make your own motion graphic video.

6. Softwares used for motion graphics

If you are interested in a career as a motion graphic designer, you’ll need to use professional-level softwares that you need proper training in. As a beginner, you have 2 major options to get started. Let’s see what they are:

Option 1: Get hands-on with multiple complex softwares. Let’s look at what softwares you will need:

- You have to first work on resizing images or creating images with textures and colours, etc using Adobe Photoshop . 

- You can also use Adobe Illustrator to work with transparent or vector based images you get online. You can use Illustrator to directly draw your graphics before animating them as well.

- Finally, to animate your still images, use Adobe After Effects or Adobe Premiere Pro . After effects is a software created just for motion design, while Premiere Pro is an overall video editing software. 

- Apart from these softwares, there are also softwares like Cinema 4D and Mocha AE that motion graphic designers use.

But these tools are complex and need dedicated practice to master. If you want to create a quick motion graphic design video without all the brouhaha of learning these softwares, check out the easier option.

Option 2: Create your motion design video online for free!

This is the option that a majority of marketers, designers, and creators are switching to right now. 

You can make your motion graphic videos online and completely free now.  You do not need to master any skill or software. All you need is access to an online video creation one-stop shop like InVideo .

With an extensive library of over 5000+ templates along with ready-made assets like animated text boxes, stickers, call to actions, and more, it’s super easy to create your own motion graphic design video on InVideo.

So how do you create a motion graphic video using InVideo ? Let’s find out.

7. How to make motion graphics- the easiest way in 2022

You can now create amazing motion graphics in minutes completely free, online using InVideo . Let’s see how:

First, all you have to do is sign up or login to your InVideo account. Next, select the “Pre-Made Templates” option. Now select the dimension you want your video to be in. Once done, type keywords related to the video you want to create in the search bar. For example, if you want to create a motion graphic how-to guide video, type how -to in the search bar and hit enter.

You will now see several templates corresponding to your search. Click on different templates to expand them and watch a preview. Once you have decided which template you wish to use, just click on the “Use This Template” button and you will be redirected to the InVideo editor . 

Check out how to access and customise 4000+ motion graphic templates on InVideo for free in this video.

To help you along, we’ve picked out our top 5 motion graphic templates that every brand can use. Check out these and start making your own motion graphic videos:

 A. The Business Start-Up Template

Here’s a chance to advertise your business or service using cool motion graphics. Customise this template by changing the brand colours, adding your own logo and messaging and more.

Use This Template 

B. Quick Branding Template

Create a motion graphics video to promote your business using this logo reveal promotion template. Tell the world about your own classes, or services and business with a beautiful motion graphics video introduction.

C. Product Video Ads

Make video ads for your products, reflecting your brand’s DNA. Use this product video ad template and customise it for your needs.

D. Marketing Tips & Tricks

Create a listicle style video to engage with your users and increase engagement. Use this Marketing Tips and Tricks listicle with motion graphics and make it your own.

E. Mega Sale

Create your own special sale day motion graphic video and drive engagement as well as conversions using this mega sale template. Customise it to reflect your products and services and your brand.

Make epic motion graphics videos

With ready-to-use templates

Wrapping Up

So this was your guide on motion graphics and how you can start creating your own motion graphic videos. If you found value in this article, you definitely want to check out this article where we show you how you can take your videos to the next level by adding really cool overlay effects to your videos. Do share this with your friends and drop-in questions you may have for motion graphics!

For more quick tips and hacks on editing and creating videos, subscribe to InVideo’s YouTube Channel . Finally, if you’re looking to create thumb-stopping videos in minutes (even if you’re not a PRO)- sign-up for a free account on InVideo.io today.

This post was written by Upasna and edited by Abhilash from Team InVideo

Let’s create superb videos

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25 Inspiring Corporate Animation Videos That Will Blow You Away

By Ramziya Muhammed   .   April 19, 2023   .   11 min read

Let’s step into a land where creativity knows no bounds and imagination reigns supreme. That’s right, the magical realm of corporate animation videos is where brands come to life, stories are told with vibrant colors and movement, and messages are conveyed with wit and charm!

Whether it’s the way characters dance across the screen, the hypnotic flow of shapes and patterns, or the sheer joy of watching a story unfold before your eyes, something about animation enchants us all.

From leading companies to small startups , more and more businesses are turning to corporate animation videos to tell their stories, present their products and services, and show their values and culture, animated marketing videos for business, and many more.

Corporate animation videos offer a wide range of styles, from whiteboard animations to kinetic typography, motion graphics, and explainer videos, making them versatile tools for bringing brands to life and conveying messages effectively.

With the ability to choose a style that suits their brand, businesses can capture audiences’ attention and create engaging and memorable content.

Let us guide you through a curated list of 25 spectacular corporate animation examples that will ignite your creative spark and inspire and amaze you.

25 Spectacular Corporate Animation Examples to Get Inspired in 2023

#1) kebs – by wowmakers.

KEBS’s explainer video’s creative and visually appealing approach to showcasing the benefits of their all-in-one business suite makes it an ideal introduction for potential users, viewers, and investors.

The video’s unique approach allows viewers to understand what makes KEBS the perfect tool for teams to communicate, collaborate, and connect with other teams.

Through sleek animation and a captivating tone, the video can successfully capture the attention of its viewers while also conveying complex ideas, messages, and concepts engagingly.

Combining a visually pleasing aesthetic with informative content, KEBS’s explainer video sets a good standard for corporate animations.

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#2) PRIM Technologies

The explainer video created for PRIM Technologies is an excellent example of how entrepreneurs can utilize explainers to communicate their story effectively.

Using its compelling images, straightforward narration, and dynamic sound design, PRIM’s explainer video effectively conveys its message.

Beginning with an industry overview, the video showcases how PRIM’s platform can be utilized to connect with like-minded individuals and develop meaningful relationships.

The video conveys the company’s objective in a lively and engaging manner using a modern and simple design.

#3) Rymindr

The explainer video for Rymindr is distinctive as it emphasizes user pain points rather than product capabilities.

It deftly highlights the widespread issue of forgetting crucial activities and appointments and how Rymindr may help individuals stay on track.

The video is intended to be both informative and entertaining, with a fascinating tone and striking imagery. Also, it is concise, making it easy.

#4) Slack-Work, simplified

Slack’s “Work, Simplified” corporate animation perfectly shows how exceptional animation can bring a brand to life in minutes.

The vibrant colors and lively music create an environment where work can be enjoyable and productive.

The simple yet powerful narrative follows people as they go about their day, struggling with outdated technology and various other obstacles.

As the video progresses, we see Slack come to the rescue, streamlining their workflow and ensuring that tasks can be completed quickly and efficiently.

The animation uses clever transitions and visual effects to capture the viewer’s attention, making it engaging and memorable.

#5) Airbnb-Love

Airbnb’s Corporate Animation “Love” is an excellent example of how complex business concepts can effectively communicate visually and engagingly.

The animation’s unique, vibrant style instantly captures viewers’ attention. Combining warm 2D human figures, hip animation, and an upbeat soundtrack creates a dynamic viewing experience that engages the audience.

The animation does a great job of conveying Airbnb’s message of “love” engagingly and creatively. The main characters, the hosts, are portrayed as real-life heroes by showcasing their unique stories in an inspiring manner.

The voiceover effectively ties all elements together to provide viewers with a clear understanding of Airbnb’s brand message.

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#6) Amazon One

Amazon One explains its new biometric payment system visually appealingly in just a few minutes.

The 3D animation uses bright colors and simple graphics to bring the concept to life while staying true to Amazon’s brand identity.

What makes this explainer stand out from the rest is its story-telling approach. It uses characters to illustrate how the payment process works in an easy-to-understand way.

The animation also presents the key features of Amazon One and its benefits concisely and directly.

The animations used throughout are humorous and informative, making the video an enjoyable experience for viewers.

The use of sound effects and music helps give it a more dynamic feel, which is perfect for a product as innovative as Amazon One.

#7) Headspace

Headspace’s animated explainer shows how corporate animation can be fun, informative, and memorable.

The video starts with a brief introduction to set the scene and explain why meditation is so powerful—something that would be difficult to convey in live footage.

Then it transitions into a colorful mix of animation styles, each tailored to demonstrate the potential benefits of meditation uniquely.

What’s especially impressive about Headspace’s explainer is that it is witty and entertaining without sacrificing educational value.

#8) Apple Health

Apple Health’s animated explainer demonstrates how this form of storytelling can effectively communicate complex topics.

The explainer uses an exciting mix of 2D and stop-motion animation that helps bring the message of health and well-being to life in an engaging and relatable way.

#9) Deloitte-Future of Mobility

The Deloitte: Future of Mobility animated explainer showcases a futuristic, comfortable lifestyle everyone dreams of.

The animation style brilliantly transitions between 2D and 3D to create an immersive experience for the viewer.

The creative use of voiceovers gives the video genuine character and life.

It also provides an in-depth look at the app and its features, making it easier for users to understand how it works.

The animation style is also eye-catching and attractive, with vibrant colors that make it stand out from other animations.

#10) Spotify

Spotify’s animated explainer effectively communicates the brand message in 30 seconds without relying on voiceover or dialogue.

The subtle and clever animation instantly draws you in, creating an inviting atmosphere that exudes relaxation. You can almost feel yourself being transported to the lush green field, with snow-capped hills and aurora borealis lights dancing in the night sky.

The animation creates a captivating story that shows how Spotify can transform any room into a peaceful paradise.

It cleverly uses an animated character to represent feeling tired after a long day at work, highlighting how music from Spotify can be a gateway to tranquility.

#11) Google Assistant

With its simple yet colorful animation style and modern design, the video presents Google Assistant in a fun and engaging way.

The video cleverly showcases all the product features through captivating visuals.

Through animation, the viewer can get a clear and comprehensive understanding of how Google Assistant works.

The video also features different characters from different backgrounds and ages to showcase how the product can benefit everyone.

The use of animation helps express complex ideas in an easy-to-understand manner that engages viewers effectively.

By keeping the visuals light-hearted and fun, the video successfully achieves its goal of presenting Google Assistant in a friendly and relatable way.

#12) Time2Match

Time2Match’s animated explainer video captures the viewer’s attention within seconds and clearly explains how their service works.

The animation style has a timeless feel, with vibrant colors, smooth motion, and clear illustrations—all of which makes for an engaging viewing experience.

The storyboard is also cleverly crafted; it takes the viewers on an exciting journey to understand how Time2Match works while keeping them engaged through a humorous narrative and light-hearted characters.

There’s also a beautiful music track that complements the visuals and helps bring the whole video together.

#13) DoctorsinItaly

The DoctorsinItaly explainer effectively conveys the company’s mission and message engagingly. Using modern 2D motion graphics, they can share their story quickly while still maintaining the viewers’ attention.

It is unique in that it does not introduce the startup at the beginning of the video but instead reveals it as the solution to the problem.

This clever twist helps keep viewers engaged and provides an exciting way of showcasing the company’s services.

The animation helps emphasize key points and ideas throughout the video, adding fun and entertainment. Theillustration style is ideally suited to the topic, allowing viewers to quickly understand the message without feeling overwhelmed.

Acast’s explainer uses bold and contrasting colors to make it stand out while introducing a wide range of characters to appeal to everyone.

The animation is constantly in motion, creating an engaging and exciting atmosphere that educates users on Acast’s offerings.

#15) Communyco

Communyco’s explainer video is full of vibrant and engaging animations that capture the viewers’ attention. The characters are unique, which ensures viewers of all backgrounds feel represented in the video.

The voiceover is perfectly paced, and the script is cleverly written to ensure viewers have a clear understanding of the app. The video also has a light and fun tone, which keeps it exciting and entertaining.

ONO’s explainer video stands out from the rest due to its vibrant and dynamic animation that quickly conveys the message of ONO’s decentralized social network engagingly and entertainingly.

The video successfully captures the fast-paced nature of the modern world and its involvement with blockchain technologies.

ONO does an excellent job of conveying the benefits of its platform to viewers in a welcoming and inviting tone.

Not only does ONO’s explainer video draw attention to the brand, but it also clearly communicates the features and benefits of the product concisely and entertainingly.

#17) TrueCar

It conveys the message that TrueCar is not just another car-buying platform but a tailored experience that fits the lives of each of its customers.

The video features four characters, all of whom experience the joys of car buying in their way.

Through these vignettes, we explore TrueCar’s unique features: the ease of finding the right car for each individual, the confidence of knowing the price upfront, and the convenience of having a great deal delivered to your doorstep.

The animation style is vibrant and engaging, and the voiceover is smooth and conversational.

#18) Med Mart

Med Mart demonstrates the power of animation to engage viewers in a sensitive topic without risking offending anyone. By choosing an animated style,

Med Mart created a detailed and seamless video that conveys its message in an exciting and thought-provoking way.

The 3D animation style used in the video allows for a realistic and immersive experience, with characters and environments rendered in vivid detail.

The animation also utilizes a compelling soundtrack and an intriguing tone to draw viewers in and keep them engaged.

#19) EdgeWise Connect

EdgeWise Connect’s explainer is visually captivating and effectively conveys the purpose of the product engagingly and entertainingly.

It starts with an intriguing tone and quickly introduces the user to EdgeWise Connect’s seamless VPN switching service.

Through the combination of creative animation and simple language, the video breaks down the complex concept of the product into easily digestible segments.

Also, the video is brief yet comprehensive, explaining the product’s features and benefits with precision and clarity.

The audio is also well-crafted, featuring a captivating voiceover that maintains a professional yet interesting tone throughout the video.

#2o) Sendgrid

Sendgrid’s explainer is slick, stylish, and visually engaging and can not only grabs and holds the viewer’s attention but also conveys the message of the company’s core value in a clear, concise, and enjoyable way.

As a result, viewers can understand and remember the video’s message in a fun and memorable way.

The video perfectly blends clever, relatable script and lush, colorful visuals to emphasize and reinforce the core message.

This combination creates an impact that lasts in viewers’ minds long after they’ve watched the video.

#21) NSW Smart Places

NSW Smart Places has set a high bar for animated explainers with its engaging and informative video.

Through clever visuals, sound design, and a captivating narrative, the video can explain the concept of Smart Places and the advantages they bring to citizens, businesses, and the public sector in a concise and accessible manner.

The animation features an eye-catching unique art style that retains professionalism, making it stand out from the competition.

The animation successfully conveys the key benefits of intelligent places in an entertaining and easy-to-follow format, demonstrating the power of corporate animation in making complex ideas more accessible.

The video also has an outstanding balance of intrigue, humor, and informational content, making it an enjoyable and informative viewing experience.

#22) Sanlam Indie – Wealth Bonus

Sanlam Indie’s “Wealth Bonus” video has creative and captivating visuals, and the overall tone of the video is intriguing and empowering.

The video does a great job of conveying the product’s message in an easily digestible manner, and it does so in an informative and engaging way.

It has a clear and concise narrative that will leave a lasting impression on viewers.

The video cleverly uses a combination of music, visuals, and text to make its point, which adds an extra layer of interest and appeal to the video.

#23) Element AI: Work smarter, together

Element AI’s explainer video brings to life the company’s mission to provide AI solutions that can be applied and scaled in our lives. It does this through engaging visuals, music, and a compelling voiceover.

The video begins with exploring the company’s research, APIs, and products before delving into how their AI solutions can be applied. This approach makes the video informative and entertaining without sacrificing one for the other.

It is also visually pleasing, with a unique art style that differentiates it from other corporate animations.

Nest’s explainer video uses animation and real Nest products; the video effectively explains the features and benefits of Nest products in a visually appealing and engaging way.

The animation is used to demonstrate abstract processes, such as data moving between devices, in a way that is easy to understand.

Using bright colors and simple shapes adds a fun and dynamic element to the video, making it more memorable and entertaining.

Nest’s corporate animation has set a high standard for other brands, making it clear that animation can be an effective tool for business communication.

#25) HootSuite

In a short and engaging 2-minute video, HootSuite can convey a complex message about its social media management platform simply and entertainingly.

Through simple shapes and playful animations, it effectively guides viewers through the platform’s inner workings, showcasing its features and benefits in a way that is easy to understand.

The video also uses an intriguing and captivating tone to engage viewers and keep them hooked until the end.

How to make animation videos for business?

Creating engaging corporate animations requires creativity, storytelling, and technical skills. By following these steps, you can create animations that effectively convey your message, engage your audience, and achieve your desired outcomes:

• Determine your goal: Before starting the animation, it’s essential to understand the project’s purpose. What message do you want to convey? Who is your target audience? What is the desired outcome?
• Script Writing: After determining the goal, you should write a script that conveys your message clearly and concisely. The script should also include a storyline and characters to which the audience can relate.
• Storyboarding: Once you have a script, the next step is to create a storyboard that outlines the key scenes and visuals of the animation. Storyboarding helps you visualize how the animation will flow and allows you to make adjustments before starting.
• Character Design and Moodboard: Once the final storyboard has been approved, animators develop a mood board. This mood board contains character designs and images adapted to the client’s brief and storyboard theme. The mood board serves as a visual guide and inspiration for the illustrations.
• Illustrations: After determining the visual style, a sample illustration can be prepared for the client to examine. This will allow them to visualize the animation and provide feedback and preferences. Based on this feedback, the final illustrations for the animation can be created.
• Voiceover and Sound Effects: Voiceovers and sound effects are important elements that can make or break animation. Choose a professional voice actor who can bring your script to life and use high-quality sound effects to enhance the overall experience.
• Animation: Now, it’s time to bring your storyboard to life through animation. Use a combination of animation techniques to create visually appealing and engaging animations. Keep the animation simple and easy to follow, and avoid using too many complex elements that may distract the audience.
• Editing: Once the animation is complete, editing and refining it to ensure it meets your goals and objectives is essential.

Why use animated videos in business?

Animated videos have become a popular way for businesses to convey important information to their audience engagingly and entertainingly.

They are particularly effective in grabbing viewers’ attention and keeping them engaged throughout the video.

Moreover, animated videos can simplify complex concepts and ideas, making them easier to understand. There are no limitations to the types of animation that can be used, allowing creativity to flourish in the content creation process.

Another advantage of animated videos is that they can be easily shared on social media and other digital platforms, increasing their reach and audience engagement.

Animated videos can be cost-effective compared to live-action videos as they require less production time and resources. All in all, animated videos have proven to be an effective marketing tool for businesses, serving as a powerful way to communicate with customers and prospects and ultimately driving business growth.

How much is corporate video animation?

Businesses utilize corporate video animation to improve brand identification, customer engagement, and product promotion. However, corporate video animation costs vary based on many aspects.

A corporate video animation may cost $5,000 to $50,000 or more, depending on its complexity, graphics and animation quality, degree of detail, duration, and production value.

The cost also depends on the animation studio’s reputation, the animation technique (2D, 3D, motion graphics, etc.), and the video’s plot.

Corporate video animation increases brand exposure, customer engagement, conversion rates, and revenue. Thus, corporate video animation is a long-term business investment.

What are the different corporate animation styles ?

Whiteboard animation.

Whiteboard animation is a type of animation that mimics the process of drawing on a whiteboard or chalkboard.

It involves an artist drawing simple illustrations with a marker on a whiteboard while a voiceover explains the topic.

This style is often used for explainer videos, training videos, and educational content.

2D Animation

2D animation is the traditional form of animation that uses flat, two-dimensional characters and environments.

This style is used for various content, including commercials, promotional videos, and educational materials.

2D animation is a versatile style that can create different moods and tones, from humorous and lighthearted to serious and informative.

3D Animation

3D animation is a modern style that uses computer-generated graphics to create more realistic characters and environments.

This style is ideal for companies that want to showcase their products or services in a highly engaging and immersive way.

3D animation can be used for various purposes, including branding, advertising, and product demonstrations.

Stop Motion Animation

Stop motion animation is a unique style that involves creating a series of still images, each with minimal changes, and then animating these images sequentially. This style is often used for commercials or promotional videos that want to stand out. Stop-motion animation can create a distinctive look and feel that is both nostalgic and fresh.

Infographic Animation

Infographic animation is a style that combines data visualization with animation.

This style is commonly used for explainer videos that turn complex data and statistics into easy-to-understand visuals.

Infographic animation can be a powerful tool for companies that want to explain their products or services clearly and compellingly.

Cut-Out Animation

Cut-out animation involves creating animations using pre-drawn characters and objects, then cutting out and animating.

The style is commonly used in explainer videos and educational content. The technique is cost-effective and time-efficient as it uses pre-drawn elements.

Typography Animation

Typography animation uses motion graphics to animate text. It includes animating letters, words, or phrases to increase meaning or impact.

In advertising, cinema, video, and online design, this animation may communicate information, provide visual appeal, or evoke emotion. Typography animation may be basic, subtle, elaborate, or dynamic, depending on the goal.

Silhouette Animation

Silhouette animation is a form of animation that involves creating characters or objects in black against a plain background.

It is a technique that has been used since the early days of animation and is widely popular in various media, such as movies, TV shows, and video games.

Silhouette animation is known for its simplicity and ability to convey emotions and actions with minimal detail, making it a powerful tool for storytelling.

Ramziya Muhammed

Ramziya, the content marketer at WowMakers, is a creator with a will to provide value for her readers. Fascinated by the written word, she enjoys exploring different genres and styles of writing. A lovely day for her would mean a good book to lose herself in.

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Motion Graphics: What They Are, How To Use Them & What Not To Do

Good motion graphics are an amazing way to spice up video production , but if you don’t create just the right type of script to accompany those “wow” animations, you’re missing the boat. Believe it or not, there really is a “right” type of script.  Great motion graphics  have a style and pacing, and the script must complement them. Learn more about motion graphics including what they are, how to use them, and mistakes to avoid when creating motion graphics.

Key Takeaways

What are motion graphics?

Motion graphics are a form of digital animation that combines graphic design, visual effects, and motion to create engaging and dynamic visuals. They are typically used in various multimedia projects, such as videos, films, advertisements, presentations, websites, and more, to convey information, tell a story, or enhance the overall visual appeal.

What are the benefits of motion graphics?

Motion graphics are a versatile and compelling medium that seamlessly blends visual elements, animation, and storytelling to deliver a powerful message. Their ability to captivate audiences, simplify complex ideas, and enhance the overall appeal of various media formats makes them a valuable tool in a multitude of contexts. Here, we delve into the many benefits of using motion graphics.

Engagement is a paramount advantage of motion graphics. Their inherent movement and animation draw viewers’ attention and maintain their interest in the content. Unlike static visuals, motion graphics provide a dynamic and immersive experience that keeps audiences engaged from start to finish.

One of the most significant advantages of motion graphics lies in their capacity to simplify intricate ideas and data. Through animations and graphics, they can transform convoluted concepts into visually intuitive representations, making it easier for viewers to comprehend and retain information. This feature is particularly invaluable in educational materials, data visualization, and instructional content.

Visual appeal is another hallmark of motion graphics. Well-crafted animations can infuse videos, presentations, websites, and other media with an aesthetically pleasing and memorable quality. They elevate the overall design, making content more visually appealing and engaging for the audience.

Motion graphics also amp up your storytelling. They offer an effective means to convey narratives, make complex processes simple and narrate a brand’s story in a succinct and compelling way. Whether used in marketing campaigns, explainer videos, or corporate presentations, motion graphics can convey complex ideas and narratives with clarity and impact.

In terms of branding, motion graphics can reinforce a company’s identity by seamlessly incorporating its logo, colors, and design style into animations. This fosters brand recognition and consistency across different communication channels, bolstering the brand’s presence in the minds of consumers.

Enhanced information retention is yet another benefit of motion graphics. Viewers are more likely to remember information presented through motion graphics compared to static text or images. The combination of engaging visuals and movement creates a more memorable and impactful learning experience.

The versatility of motion graphics is evident in their ability to adapt to various applications, including marketing videos, educational materials, product demonstrations, advertisements, and more. They can seamlessly integrate into different platforms and media, making them a versatile choice for content creators.

Accessibility is a key consideration in today’s diverse world, and motion graphics can play a pivotal role in making content accessible to a wider audience. Visual animations transcend language barriers, catering to those with different learning preferences or language constraints.

Some motion graphics offer interactivity, allowing users to engage with the content, click on elements, or control the narrative flow. This adds an extra layer of engagement and user involvement, making it a valuable tool in interactive learning modules and user-guided experiences.

When used judiciously, motion graphics offer a sense of professionalism and polish to videos and presentations. They elevate the overall quality of the content, lending a sleek and modern aesthetic that resonates with today’s audiences.

Cost-efficiency is a notable advantage of motion graphics. While creating high-quality motion graphics may involve some initial investment, they often prove more cost-effective than producing live-action videos or intricate 3D animations. Their flexibility in terms of revisions and updates further adds to their cost efficiency, as changes can be made without the need for extensive reshooting or re-rendering.

Motion graphics are a multifaceted tool that elevates content across various media formats. They captivate, simplify, beautify, and engage, making them an indispensable asset for modern communication and storytelling. Whether educating, branding, or entertaining, motion graphics offer a compelling and cost-effective solution for engaging audiences and conveying information effectively.

What are the disadvantages of motion graphics?

Motion graphics offer many advantages, but they also present certain disadvantages and challenges that demand consideration in any project involving their use. Here, we delve into these potential drawbacks, shedding light on their impact and how to navigate them effectively.

First and foremost, the production of high-quality motion graphics can be a time-consuming endeavor. The intricate process of designing, animating, and rendering complex animations demands significant resources, so careful planning and resource allocation become pivotal in managing this challenge.

Motion graphics are also complex. Depending on the intricacy of the animation, creating motion graphics can be a big task that requires a skilled team of designers and animators. Complex animations may also pose technical challenges during the production phase, requiring meticulous problem-solving and expertise.

There’s also a fine line between effective use of motion graphics and overwhelming or distracting the audience. Poorly executed motion graphics with an excessive number of animations, effects, or transitions can obscure the core message, and make the content confusing or visually cluttered. Striking the right balance between engagement and clarity is key here.

Accessibility is a vital concern when employing motion graphics. Ensuring that these graphics are accessible to all audiences, including individuals with disabilities, can be challenging. The provision of alternatives such as captions or transcripts for spoken content is not only essential for accessibility but also adds an extra layer of production work.

Consideration must also be given to file size and loading time. Motion graphics often result in large file sizes, potentially slowing down website loading times and increasing bandwidth usage. The technical challenge lies in optimizing motion graphics for web use without compromising quality or user experience.

Misinterpretation is a risk if motion graphics are not executed with clarity. The visual nature of motion graphics can leave room for ambiguity, potentially leading to unintended interpretations of the intended message. Maintaining absolute clarity in animations is paramount to mitigate this risk.

Motion graphics are also subject to design trends and aesthetics, which can evolve over time. Overly trendy animations may become outdated quickly, necessitating frequent updates to stay relevant and visually appealing. Striking a balance between current aesthetics and long-term relevance is an ongoing challenge.

Finally, it’s important to acknowledge that while motion graphics can be engaging, they may not always capture and hold viewers’ attention as effectively as other forms of content, such as live-action video or interactive experiences. This consideration becomes crucial when deciding the most suitable medium for a particular message or audience.

To address these disadvantages, meticulous planning and execution of motion graphics projects are critical. Emphasis should be placed on accessibility and compatibility to ensure that the content reaches the widest possible audience. Above all, clear and effective storytelling should be the guiding principle in the creation of motion graphics. Understanding the limitations and trade-offs associated with motion graphics allows for informed decision-making, enabling their effective use in various projects.

Why are motion graphics great for brands?

Motion graphics provide brands with a versatile and impactful tool for conveying their message, building brand recognition, and connecting with their audience. When used strategically and creatively, motion graphics can enhance a brand’s marketing efforts and contribute to its overall success. Motion graphics can be highly effective for branding purposes for several reasons:

Visual Impact. Motion graphics are inherently attention-grabbing due to their dynamic and animated nature. They can quickly capture viewers’ attention and leave a lasting impression, making them a powerful tool for brand recognition.

Consistency. Motion graphics allow brands to maintain a consistent look and feel across various media channels. Brand colors, logos, and visual elements can be incorporated seamlessly into animations, reinforcing brand identity.

Storytelling. Brands can use motion graphics to tell their story or convey their message in a visually engaging and memorable way. They can create narratives that resonate with their target audience and build an emotional connection.

Versatility. Motion graphics are versatile and can be used across a wide range of platforms and media, including TV commercials, online videos, social media, websites, presentations, and more. This flexibility ensures that the brand’s message reaches a diverse audience.

Simplicity and Clarity. Motion graphics can simplify complex ideas or concepts, making them easier for the audience to understand. They can distill information into visually digestible chunks, which is particularly useful when explaining products or services.

Engagement. Brands can use motion graphics to engage their audience in interactive and entertaining ways. Interactive elements within motion graphics can encourage user participation and generate buzz.

Memorability. The combination of visuals and movement in motion graphics increases the likelihood that viewers will remember the brand and its message. This can lead to better brand recall and customer retention.

Shareability. Compelling motion graphics are more likely to be shared on social media and other platforms. When viewers find motion graphics interesting or entertaining, they are more inclined to share them, amplifying the brand’s reach.

Cost-Effective. Compared to live-action videos or complex 3D animations, motion graphics can often be more cost-effective to produce while still delivering a high-quality and professional appearance.

Accessibility. Motion graphics can transcend language barriers, making them accessible to a global audience. Visual storytelling can convey meaning universally.

Adaptability. Brands can easily update and adapt their motion graphics to reflect changing messaging, promotions, or product features without the need for extensive reshooting or redesigning.

Brand Differentiation. In a crowded marketplace, motion graphics can help a brand stand out by creating a unique and memorable visual identity. This differentiation can be a key factor in attracting and retaining customers.

What are examples of motion graphics?

Motion graphics can be found in a wide range of media and applications. Here are some common examples where motion graphics are used:

Infographics. Motion graphics can bring static infographics to life by adding animations and transitions, making data more engaging and easier to understand.

Advertising. Motion graphics are commonly used in television commercials, online advertisements, and digital signage. Animated logos, product demonstrations, and promotional videos often incorporate motion graphics.

Explainer Videos. Companies use motion graphics to create explainer videos that simplify complex topics or introduce new products and services. These videos often feature animated characters or infographics.

Educational Videos. Educational content, including online courses and tutorials, often employs motion graphics to make learning more engaging and informative. They can help explain concepts, processes, and historical events.

Web Design. Websites sometimes use motion graphics for interactive elements, such as animated buttons, navigation menus, or background animations, to enhance user experience.

Presentations. In business presentations, motion graphics can help capture the audience’s attention and convey key messages. They can be used for slide transitions, data visualization, and illustrating ideas.

Television and Film. Motion graphics are frequently used in television shows and movies for opening credits, transitions, and special effects. For instance, the iconic opening sequence of the James Bond films features motion graphics.

Video Games. Many video games incorporate motion graphics for user interfaces, HUDs (Heads-Up Displays), and in-game animations. These elements enhance the gaming experience and provide important information to players.

Social Media Content. Short, attention-grabbing motion graphics are often used on social media platforms to promote products, services, events, or to tell short stories or share interesting facts.

Virtual Reality (VR) and Augmented Reality (AR). In VR and AR applications, motion graphics can provide interactive elements, 3D animations, and immersive experiences.

Medical and Scientific Visualizations. Motion graphics are used in medical and scientific contexts to illustrate complex biological processes, medical procedures, and scientific concepts.

Government and Public Service Announcements. Government agencies and nonprofits use motion graphics to create public service announcements on various topics, such as health, safety, and the environment.

Music Videos. Music videos often feature motion graphics to enhance the visual storytelling and create unique visual effects.

Product Demos. Companies use motion graphics to showcase their products’ features and benefits in a dynamic and engaging way.

Event Promotions. Event organizers use motion graphics in promotional materials, including videos, posters, and banners, to generate interest and excitement.

These examples demonstrate how we likely see motion graphics daily as they are all versatile and used in different industries and media. They can be tailored to specific needs and creative goals, making them a valuable tool for communication and storytelling.

How do you make a motion graphic script?

Creating a motion graphic script is an essential step in the production process as it provides a clear roadmap for the visual and narrative elements of your animation. Here are steps to help you create an effective motion graphic script:

Define Your Purpose and Audience. Start by clearly understanding the purpose of your motion graphic piece. What message are you trying to convey, and who is your target audience?

Outline the Key Message(s). Identify the main points or messages you want to communicate in your motion graphic video. Keep these concise and focused.

Storyboard Your Ideas. Create a rough visual storyboard or sketch that outlines the key scenes, transitions, and visual elements you intend to use. This can be a simple drawing or description of each scene.

Write an Opening Hook. Begin your script with a compelling opening that grabs the viewer’s attention and sets the tone for the animation. This can be a question, a surprising fact, or an engaging visual.

Break Down the Content. Divide your script into sections or scenes. Each section should address a specific point or idea. Use clear headings or labels to indicate transitions.

Write Concise and Engaging Copy. Craft concise and engaging copy for each section of your script. Keep sentences and phrases short, and use simple language. Avoid jargon or complex terminology unless your audience is familiar with it.

Incorporate a Call to Action (CTA). If your motion graphic video has a specific purpose, such as encouraging viewers to take a certain action, include a clear and compelling call to action at the end. For example, “Visit our website today” or “Subscribe now for more updates.”

Consider Timing. Estimate the duration of each section or scene in your motion graphic. This will help you determine the overall length of the animation and ensure that it doesn’t feel rushed or too lengthy.

Include Visual Instructions. Describe the visual elements, animations, and transitions that correspond to each section of the script. Be specific about what the viewer should see on the screen.

Incorporate Narration or Voiceover (If Applicable). If your motion graphic includes narration or voiceover, include the spoken dialogue in the script. Indicate where the narration should occur and synchronize it with the visuals.

Review and Revise. After drafting the script, review it for clarity, coherence, and alignment with your goals. Revise as needed to ensure a smooth flow of information.

Test with Others. Share the script with colleagues, peers, or team members for feedback. Their input can help you refine the script and identify any areas that may need improvement.

Finalize the Script. Once you’ve incorporated feedback and made necessary revisions, finalize the script. Ensure that it is well-organized, easy to follow, and ready for production.

Collaborate with Designers and Animators. Work closely with your design and animation team to ensure that the script’s vision aligns with the visual elements and animations. Collaborate to make any necessary adjustments.

At CK and CO, we love writing for motion graphics projects because, in so many ways, there are fewer constraints.  With the proper use of good motion graphics , you don’t need to worry about having enough video, or video that matches the script. You can design a complete project and execute it. All you need to do is get creative.

What should you not do with motion graphics?

While motion graphics can be a powerful and engaging tool for visual communication, there are several common mistakes and pitfalls that should be avoided when creating them. Here are some common mistakes when using motion graphics:

Using Formal Language. This is a mistake that applies to all types of video, but especially to motion graphic videos. Video scripts are designed to be heard, not read. Using copy created for print can sound stilted and clunky.

A motion graphic tip to avoid this mistake : To combat this, our motion graphic tip is to think about how you speak. Most of us don’t speak in complete sentences. We speak conversationally. That’s what you need to achieve with your script. Additionally, motion graphics lend themselves to a lighter, sometimes humorous tone. Take advantage of it, if appropriate,  when you script .

Using Too Many Words. Avoid cramming too much information into a single-motion graphic. Overloading viewers with text or visuals can be overwhelming and counterproductive.

For example, if you are talking about ten different services you provide, you don’t need to say every one of them. The visual is there. Simply say something like, “No matter what type of service you need, we’ll be there.”

A motion graphic tip to avoid this mistake : When it comes to words, less is more. Good motion graphics tell a visual story . The script should support the story, but you don’t need to say it all. The combination of visuals and narrative is powerful. If you load the script with too much content, you slow the pace of the video.

Fail to Think Visually. If you don’t think visually, you may write too much or too little. Doing so can cause the video to be ineffective by not providing your audience with the information they need or overdoing it and making the video hard to follow.

A motion graphic tip to avoid this mistake: Whenever we script motion graphics for advertising, video case studies, social media shorts, or other projects, we think about the visuals we’ll use. If you have initial ideas for visuals, you can work with your graphic designer to expand them. This makes it easier to execute the project and provides a  tighter connection between the narrative and the motion graphics .

Overuse of Effects. Using too many visual effects, transitions, or animations can distract from the core message and become visually overwhelming. Too many effects can make it difficult for the most important points to stand out.

A motion graphic tip to avoid this mistake: Use effects judiciously and purposefully to enhance rather than detract from the content. Determine what is most important to remember and highlight it first then add additional enhancements.

Ignoring Brand Consistency. Creating visuals, but neglecting brand colors, logos, and style can weaken the impact of the animation. 

A motion graphic tip to avoid this mistake: If you’re creating motion graphics for branding purposes, ensure consistency with your brand’s visual identity. Using your brand colors can go a long way in a viewer remembering your brand.

Lack of Accessibility. Ensure that your motion graphics are accessible to a wide audience. You do not want to miss out on audience members due to inaccessibility.

A motion graphic tip to avoid this mistake: Provide captions or subtitles for videos with spoken content and consider how the animations might be perceived by individuals with visual or hearing impairments.

Complexity without Clarity. While it’s tempting to create intricate and visually stunning motion graphics, avoid complexity that sacrifices clarity.

A motion graphic tip to avoid this mistake: Viewers should be able to easily understand the content and message without confusion. Make sure you aren’t overusing effects or using too many words in your motion graphics, so it is easy to understand.

Are motion graphics and animation the same?

In short, motion graphics and animation are not the same. They both involve the use of moving images, but motion graphics and animation differ in several ways.

Motion graphics primarily aim to convey information, tell a story, or present data in a visually engaging and dynamic way. They often involve the use of text, icons, and graphics to simplify complex concepts or enhance communication.

Animation is a broader term that encompasses various forms of moving images, including storytelling, character effects and more. It can be used for entertainment, education, and artistic expression.

Motion graphics often rely on static elements (text, graphics, charts, etc.) that are animated to create motion. They may not necessarily involve characters or elaborate narratives.

Animation can involve the creation of characters, scenes, and entire worlds. It can be used to tell intricate stories and often includes character development, dialogue, and plot arcs.

Motion graphics tend to be simpler and less time-consuming to create compared to full-scale animations. They are often used for shorter, concise pieces of content.

Animation can range from simple and short animations (e.g., a bouncing ball) to highly complex and feature-length productions (e.g., animated movies). It often requires more time, resources, and expertise.

Motion graphics often have a sleek, modern, and corporate aesthetic. They frequently use typography and minimalist design.

Animation can have diverse styles, ranging from 2D hand-drawn animation to 3D computer-generated animation, stop-motion animation, and more. The style can vary widely based on the intended audience and artistic vision.

Cynthia Kay

Cynthia Kay founded Cynthia Kay and Company media production 35 years ago. The company produces communications for organizations from Fortune Global 100 to small businesses. A graduate of Michigan State University, Kay holds a master’s in communications from Western Michigan University. She is the Past Board Chair of the Small Business Association of Michigan (SBAM) and the National Small Business Association (NSBA). Cynthia has been honored with many awards including numerous Tellys and Woman Owned Small Business Supplier of the Year from Siemens in 2018. She has been named One of West Michigan’s 50 Most Influential Women 5 times. She is also the recipient of over 30 broadcast awards from UPI, AP and other news organizations.

• Cynthia Kay https://thinkck.com/author/cynthiakay/ How to Make Corporate Videos More Interesting
• Cynthia Kay https://thinkck.com/author/cynthiakay/ Different Types of Animation
• Cynthia Kay https://thinkck.com/author/cynthiakay/ Video Production Process FAQ
• Cynthia Kay https://thinkck.com/author/cynthiakay/ How to Make Killer Video Case Studies

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Reasons Why Most Video Marketers Prefer 2D Motion Graphics

Thinking about what style will be the best for your business video? Check out our research and learn why 2d motion graphics is the best style.

Disclaimer: In this article, our intention is not to convince you that 2D motion graphics is the best style.

However, it does possess several advantages that make it the most popular animation style for corporate and business videos.

Let's begin by reviewing these advantages, and then we will explore five outstanding examples.

Looking for a motion graphics studio to work with?

9 Advantages of 2d motion graphics

1. finding a motion graphics studio is easy.

There are many great 2D motion graphics studios out there. There are a few different key reasons for this. One of the main reasons is that there are far more people out there trained to use computer software than there are artists who want to make animated videos.

Now, of course, if an animation studio has talented artists and computer savvy designers, they get the edge. But much of the work of 2D motion graphics is done by using software to animate existing assets. You can get an amazing video that takes your logo and creates beautiful transitions by someone knowing how to use Adobe After Effects. Of course, that is a very basic example, but the point is you can get a great video by taking existing materials and using software to animate them.

You’ll also learn quickly that while there may be many studios, there is a difference in quality between them, and it isn’t always based on price. To get a better feel for motion graphics quality, we recommend you visit Behance. It’s a website where studios post their work, and animators and creatives talk about the work of others. It’s also a great platform to spend a little time on if you’re wondering what your own video should look like. You’ll come away from there with plenty of ideas.

Not only are 2D motion graphics stunning in video in the hands of a good production house, they are also the cheapest method of creating animated video. Traditional animation can look gorgeous and have its own charm, but every frame is hand drawn by an animator and it will cost much more for a custom video. It will also take a lot longer since an artist has to draw approximately 30 frames for every second of video. That is a lot of work, and as you can imagine, can be costly. A reasonable budget for a traditional animated video can be ten times higher (or more) than a 2D motion graphics animated video!

3D animated videos can also look stunning and there is a use for them, but they are also costly. And when I say 3D here, I don’t mean “put on your 3D glasses and watch things fly at your head.” What we’re talking about here is 3D modeled animated video. 3D also takes longer, and not just for creating. Rendering (mixing all the elements together to a final video) a minute long video can take hours because the 3D models have so much extra information than flat 2D graphics. That brings us to the next point.

3. Revisions

During the production process, there are often revisions. Most of the time they are minor, but even minor revisions chew up time and money. With 2D motion graphics, the revision process still requires work, but it’s far less work than other animation methods. Adjustments can be made simply, and a designer can play back the result in real-time.

For example, let’s say we need to change the timing of a scene so that a character transitions in and lasts one second longer on screen. With 2D motion graphics, the designer only needs to go into the project in After Effects, change the animation length, and the software basically does the rest. With traditional animation, that entire sequence needs to be either redrawn or drawn for the first time. To add one additional second requires 30 additional frames of the character to be animated.

With 3D, every minor change is still a major change, because you’re working with an entire extra dimension of data. Adding that one extra second to the video may not take too much time once you’re in the project, but rendering it out into its final video may take a few hours. And that may not seem like a huge deal until you realize that you have to re-render the video each time someone wants to put in a new logo or decides a character should be blue instead of yellow, and that adds up real quick. That makes it incredibly inefficient to make revisions to a 3D animated video.

4. Deadlines

This is an extension of what we’ve been talking about in regards to the ease with which revisions can be made to 2D motion graphics projects . When you’re up against a tight deadline, there’s no better chance for making sure you’ll hit it than when you’re working with 2D motion graphics.

Got an urgent presentation to a client in two hours and your CEO just decided to change your slogan? You can get that change made and get your revised video uploaded to you with enough time to take a coffee break before your presentation.

The same is true if you’re up against a product launch — you’re assured the quickest turnaround possible if last minute details need to change. Barring a page-one rewrite (which will still get done far quicker than 3D or traditional animation), you’re setting yourself up to be prepared when going with 2D motion graphics.

Another time-based aspect is that because 3D and hand-drawn animations are so work-intensive, every detail must be approved ahead of time before work can begin. It’s in no one’s good interest to do extensive work before the client is 100% signed off on it with those styles. With 2D motion graphics, making those same adjustments is far less time-consuming which means it’s not as imperative to have every little detail approved before doing work.

5. Long-term support

Sometimes revisions need to happen long after the project is finalized. While a new slogan or logo right before launch rarely occurs, rebranding happens all the time after a couple of years. And the same revision rules apply — it’s far easier to make changes to a 2D motion graphics project file, even years down the line.

Additionally, the ease of use of the platform is a marketing team’s dream. It’s easy and affordable to make a video with several different versions with minor difference or alternate CTAs for testing purposes or to target different audiences.

6. 2d Motion graphics is the industry standard

Even the largest companies and brands on the planet — Google, Microsoft, Slack, everyone — use 2D motion graphics for ads and their explainer videos. They have the money to do whatever they want, so why do they often go with the “cheapest” option?

One is because of the flexibility. They’ve got deadlines and presentations too, and having the ability to make quick and easy changes is a must. Another is because, especially with corporate explainer videos, the main goal is to deliver a message.

The video can be stylish and beautiful (and should be at least to some extent), but the ultimate goal is just about always to launch a product, introduce an idea, or reinforce a brand — not win an Oscar.

That said, there are scores of wonderful 2D motion graphics animated videos that do win awards and go viral because of how well produced they are.

7. Ease to change to different aspect ratios

Just like 2D motion graphics are easier to work with for revisions and when you’re working with a deadline, the style also plays great with different aspect ratios. It’s relatively easy to make a 2D motion graphics video work in the 1×1 size of Instagram, the 16:9 widescreen look, or a 9:16 portrait ratio for phone viewing.

For 3D animated videos, moving all those models around to fit different aspect ratios takes a tremendous amount of time, and simply cropping the video will make it look sloppy and cut out necessary details. And porting traditional hand-drawn animation into a different aspect ratio is just plain impossible. Your only options for that are an awkward crop or literally redrawing the entire animation from scratch to fit the new dimension.

8. 2D Motion graphics look great with other styles

You’ve seen plenty of videos or commercials combining 2D motion graphics with other styles whether you immediately realize it or not. All those live action videos with floating text and a logo that flies in at some point (which is just about every commercial out there) is exactly that.

2D motion graphics are also appealing when mixed with other formats — they look great with 3D, whiteboard videos, traditional animations; pretty much everything. One of the reasons for this is that the industry standard suite of software from Adobe makes it easy to seamlessly blend or add motion graphics into projects, so they have evolved to work well with all types of projects.

9. It’s easy to create and convert corporate visuals

Because of the vector based graphics used, it’s very easy to create infographics, animated charts and graphs, liven up numbers (great for adding life to unexciting visuals like budget forecasts), deliver statistics, and more. With 2D motion graphics animations, you can make even a hard-number breakdown of the fiscal quarter interesting to pay attention to.

Also, it’s quite easy to convert those assets into other forms of media. You can easily pull an infographic from the video project file, blow it up, and print it out for a high quality board-room display. On the flip-side, if your marketing team has already created an infographic in Photoshop or Illustrator, the pieces are in place that can be turned into a video by animating the different elements of the project file.

5 great examples of 2d motion graphics videos

1. fliproom.

Fliproom is an all-in-one solution for managing your sneaker business. It transforms your sneaker business into an advanced logistics center, accessible right from your phone.

Now, imagine you're a reseller and you open a video that starts with 'Hey reseller'. That would definitely grab your attention, wouldn't it? Especially when it's followed by an engaging explainer that addresses your specific challenges in vibrant, fresh colors.

Speaking of colors, that's another advantage of 2D motion graphics. Even if your video's colors are no longer trendy, you can update them in just 5-7 days.

Isn't that fantastic?

2. What is Enjin

When presenting digital products, especially those related to blockchain or NFTs, motion graphics are irreplaceable.

Consider the Enjin explainer video as an example.  This video is for gamers who want to make the most of their online investments and combine their love for gaming with a unique economic strategy.   It is highly informative and effectively simplifies complex technological concepts, making them relatable.

Most importantly, it uses a gaming style to communicate its message, like what gamers usually see on gaming platforms.

The video effectively communicates the significance of individual action in combating climate change by introducing Liv as a practical solution. Its persuasive narrative highlights how we can take control of our environmental impact through informed choices.

The video engages young individuals through its contemporary style and lively illustrations. It skillfully communicates a worldwide problem in a highly imaginative way. Imagine if this video were just live footage or interview-based; the younger audience might simply skip it. However, the use of 2D motion graphics in this style effectively captures their attention and conveys the message.

4. Meet Air cloud

This impressive video demonstrates how Air can save time and enhance productivity for marketing and creative teams. Its strength lies in the clear illustration of how Air can streamline the often chaotic and fragmented creative process.

It might sound trivial, right?

That’s because creative teams typically receive this kind of information before starting any project. What makes this video stand out are the gorgeous characters that captivate viewers, compelling them to watch until the very end.

Furthermore, the video successfully convinces viewers to explore the tool further, which is its primary objective: to persuade you to learn more about the product. Whether to purchase it or not goes beyond the video's purpose.

5. Semrush trends

This video perfectly demonstrates another advantage of 2D motion graphics: the ability to tell stories using abstract imagery, all within a 30-second timeframe.

This is particularly important in today's TikTok era, where viewers quickly move on to the next video. While we assume that the video targets an existing audience, likely more engaged, this doesn't diminish the video's effectiveness.

Moreover, the video focuses on just one of the hundred features of Semrush. Investing millions of dollars for a single feature wouldn't be prudent. Here, they've managed to deliver a compelling message in just half a minute, with a budget under $15K.

Isn't that remarkable?

Hopefully this post gives you a comprehensive idea as to why a 2D motion graphics style is the best choice for your animated business video. It isn’t very often where the cheapest solution is also the best, but we live in an age of technology that has enabled this to truly be the case here. It wasn’t that long ago where if you wanted any kind of video to promote your business, your options were few and costly. Now, you can get a fully custom animated video that is designed from the ground up with your brand in mind, and at a price a fraction of the cost of what a video would have been a decade ago.

If you have any further questions, or would like to learn more about what Yans Media can do for your business, please don’t hesitate to reach out. We are always happy to talk.

Useful Resources

How To Become A Great Motion Graphics Designer

25 Awesome 2d Animated Business Video Examples

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.

For dynamic content, add a rich text field to any collection

How to customize formatting for each rich text.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

text element using the "When inside of" nested selector system.

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How to Transform an IDEA into Motion Graphic Video [Infographic]

What is a motion graphics video?

They are animated graphics that create an illusion of movement. In other terms, they are graphics put in motion.

Bring your content to life with the help of graphics combined with animation, voice-over, and music.

Why motion graphics video?

You want to convince your audience that what you have is the real deal. There is no better way to do that than presenting it through a motion graphic video.

It all starts with an IDEA.

Use that idea to tell a compelling story and set it in motion.

Motion graphics are the easiest and most powerful way to sell your story. And there are no limits to its use.

For instance, a general manager wants to share his experience on his recent business trip with the company and all its branches. Instead of wasting time on arranging meeting he thought “why not create a motion graphic out of the experience” and of course not forgetting to add the voice over. All he had to do was share it through an email or upload it to YouTube and share the link.

For some, it’s easier to show a process workflow through motion graphic.

CEOs use motion graphic to launch new products; marketers use it for branding their business or products, sales rep use it to communicate with customers. The applications are limited only by your imagination.

What is so cool about motion graphics is; they are cost effective.

The infographic shows you how to get started.

Here are a few examples of motion graphics designed by the team

Read a case study on a motion graphic created for one of our client, Intercall Solutions. 

Motion graphics are persuasive and leaves a lasting impression.

Here is a motion graphic version of the infographic.

Set your graphics in motion . Don’t limit yourself to PowerPoint, infographic, posters or banners.

Repurpose that piece of information. Tell a story and upload it on YouTube. You can easily embed them into your presentation or directly share through different media and platforms.

It starts with that idea and ends with it. That is the only limitation to motion graphics.

Have any questions? Leave a comment.

Related posts:

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• Lost Without Your Virtual Graphic Assistant at McKinsey? [Infographic]
• 10 Simple Steps to Transform Your PowerPoint Presentations

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September 14, 2021 at 5:46 pm

We are Motion Graphics Design Company with exposure in Art Direction, Graphic Design, Compositing and Video Editing.

Thanks for sharing this Info.

August 28, 2021 at 6:27 am

Best motion graphics

We at Newbie Production create immersive and interactive motion graphics that are proven to stimulate your audience’s attention. The blend of concentrated strategic vision and formulated approach yields the best motion graphic content.

Visit- https://newprod.co/

December 26, 2019 at 6:10 am

Really the blogging is spreading its wings rapidly. Your write up how to transform an idea into motion graphic video infographic is a fine example of it.I would like to thank you for the efforts you have made in writing this article.

May 28, 2019 at 12:59 pm

The best information about the presentation, Thanks for sharing this information,. Keep writing.

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Corporate Video Maker

Take your brand storytelling to the next level with Descript as your corporate video maker. Descript’s intuitive interface and AI-powered features make it easy for anyone to create professional-looking, engaging videos—whether you’re crafting internal communications, marketing materials, or investor presentations.

How to create a corporate video that reflects your brand

In a new video project, write out your corporate video script in the text editor, or upload an existing video or audio file to start from an auto-generated transcript. Plan out your video’s scenes by adding a ‘/’ in the transcript wherever you want to create a new Scene. Then, drag and drop any branded media assets you want to use in your corporate video, such as logos, motion graphics, B-roll footage, product imagery, or testimonial videos to upload them to the media library—or click the Media icon to browse Descript’s stock media library.

With your script and media files in Descript, you can start arranging them into the Scenes you created by dragging them in the timeline or pasting them directly into your script. If your corporate video requires a voiceover, you can click the Record icon to start recording your camera, microphone, and/or screen directly into the project. Or you can just use Descript’s AI voices to generate a voiceover from the text in your script.

Before you finalize your video, consider adding animated captions (found under the Text tool), or applying AI-powered effects like Studio Sound for background noise removal. These features ensure your corporate video is more accessible and the audio quality is clear. Once you’re happy with your corporate video, click Publish to export your video file, share it as a web link, or publish it directly to platforms like YouTube or Wistia.

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Other tools from descript, business video maker, video brightness editor, youtube transcript generator, article to video, youtube description generator, split-screen video editor, social media video maker, video to text converter, podcast description generator.

• 3 Create a new project Drag your file into the box above, or click Select file and import it from your computer or wherever it lives.

Descript is an intuitive online video editor that simplifies the editing process. With robust features like a transcription tool, text-based video editor, AI Actions, animations, transitions, and more you can create hassle-free professional videos. It’s a full video editing suite that’s built with beginners in mind.

Create branded corporate video templates and import branded assets and fonts to ensure consistency across all your corporate video content. You can even create AI voices to use the Regenerate effect to fix or update audio even when team members are unavailable to re-record. This allows you and your team to create polished, on-brand videos efficiently, anytime you need them.

Descript lets you make AI-powered edits in one click to create professional video even if you’ve recorded it on a laptop, in your bedroom, with your dog barking in the back—in one take. Studio Sound eliminates background noise and enhances voice audio, Green Screen lets you remove and replace your video background. Plus, the text-based video editor makes flagging and removing filler words a breeze.

Corporate video editing refers to assembling, enhancing, and finalizing video content for business purposes. For example, a corporate video can be a corporate presentation, product launch video, employee onboarding video, corporate training video, social media promo, or customer testimonials. The editing process often involves cutting, adding transitions, and incorporating graphics, voiceovers, and subtitles to create a polished final product.

Corporate video production is important for modern businesses as it offers a dynamic tool for internal and external communications. Well-crafted explainer videos can engage employees, drive stakeholder interest, and boost your brand’s image. They can also be powerful for sales and marketing, helping to explain complex topics in an easily digestible format.

To create a corporate video, you’ll need to plan the production, write a script, shoot or collect all the materials needed, and edit the final video. You can do all of this in Descript’s all-in-one video editor.

Traditional video editors with timeline editing features can be confusing if you’re not a video editing pro. Descript automatically transcribes any video or audio clip. Then, you can use the text-based video editing feature to cut and arrange the elements of your video. 

Yes, you can use Descript to produce almost any kind of video, including video ads, social media clips, YouTube videos, and educational content for online courses.

Corporate Videos

Recording videos for companies, full hd recording + motion graphics.

The perfect communication tool to explain the idea of ​​your company in an effective and attractive way.

Animated corporate videos are the key to presenting your company on the Internet, social networks, presentations and events where potential customers need to quickly know what services the company offers, their experience and their way of working.

We adapt to your needs, we make promotional videos, institutional or as a hook for your marketing strategy.

We also help you position your video on Youtube!

Our services

Types of videos

Presentation

Success story, the recording is only one part,, motion graphics adds the soul.

The corporate video allows you to tell a story in a different format and where there is no real recording but the whole plot is developed through the animation of characters, scenarios and texts in movement.

The graphic animation or animation videos allow to capture in a much more dynamic and powerful way the attention of the spectator since it is a nice and entertaining format.

The final work must be based on creativity to differentiate itself from the competition and get the attention of more potential buyers and the loyalty of its customers who see the message reinforced.

Requesting modifications in an corporate video is very easy since you only have to change aspects of layers and 2D objects. It is not necessary to hire actors, cameras, directors … just explain to the motiongrapher who made the video what kind of changes you want to make and quickly we will have our modified and updated explanatory video. Interactivity

Be clear about CTA (Call to Action): Tell your audience what you want them to do after watching your video. If you motivate an interaction it is very likely that many do it because the video has convinced them that you have the best product-service and that they need it. Improve SEO positioning

Web pages with corporate videos are 50 times more likely to be indexed on the first page of Google. Internationalization

Our process

Each stage of the corporate video

1. Listen to your idea

Online meeting or in person and we talk about your project

2. References

Audiovisual works that like for their style, format and result

3. Brainstorming

We record the ideas and the message that the video wants to transmit

4. Proposal

Storyboard 

5. Development

Recording and production of the audiovisual piece

6. Delivery

Publication & Launching

Our weapons

Without them we could not do anything

Canón 5D Mark IV

Drone Phantom 4

Ronin & Slider

Iluminación

Adobe Premiere

After Effects

Specialists in each stage

Frequent questions

Answers to your doubts

How long does it take to make a corporate video?

Normally the production of a video of 1 minute duration is usually a process of 2-3 days of filming, 1 week of editing and 1 week of postproduction. In total 3 weeks. In the cases of timelapse usually take between 3 or 6 months.

How much it cost a corporate video?

It depends on the briefing, style, duration, delivery date, voice-over, if it is a campaign with several capsules, if there are actors, if it is a timelapse, if it has motion-graphics effects, etc … the ideal is to first see all the key points and so a custom budget is made.

What do you need to make a video?

Have an idea of ​​what you want to explain. We help you to turn your idea into a script, hence a storyboard, an animation and finally the video with all the animation and Sound Design.

What if nobody sees it later?

We will use our videomarketing techniques and our knowledge of SEO so that your video reaches the maximum number of people.

Can I modify the video once it is finished?

The video is a dynamic project, you can modify it, add information, shorten it, change the language and even add characters and scenes.

Our clients

The brave ones who have trusted us

Our inspiring phrases

Inspiration and example

“ The smaller action is better than the larger intention ” Jiddu Krishnamurti

“ All the contents must be excellent, which cause others to want to share them ” @JoePulizzi

“ Think, Dream, Believe and Dare ” Walt Disney

“ Write things worth reading, or do things worthy of writing ” Benjamin Franklin

Shall we speak?

Napols st. 343 08025 Barcelona Spain

Tel: +34 93 321 15 80 Tel: +34 635 42 51 28 E-Mail: [email protected]

Shedule: 09:00 – 19:00

CONTACT FORM

Avinguda Paral·lel 171 , 08004 Barcelona T : +34 635.42.51.28 E : [email protected] Web : motion-graphics.video

Política Privacidad

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• Video Marketing

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Dallas Cowboys

Motion graphics producer.

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Description

The Dallas Cowboys Event Presentation Department is looking for an experienced Motion Graphics Producer to create assets for Dallas Cowboys productions including home games and events at AT&T Stadium and The Star in Frisco.  This position reports to the Senior Manager of Event Presentation.

Tasks and Responsibilities:

• Create high-end Videoboard and LED Ribbon Board graphics as well as other elements for the in-game production for all Dallas Cowboys home games, 3 rd party events, and other marketing and media needs.
• Work closely with the Event Presentation and Corporate Partnerships teams to develop features, live entertainment, video content, and overall gameday design elements
• Provide motion graphic support on game days in the control room
• Maintain quality control of projects from concept to completion
• Identify new techniques and ideas to remain on the leading edge in technology and software in live entertainment content

Required Knowledge/Skills/Job Qualifications:

Knowledge, Skill and Ability:

• Strong creative skills and knowledge of sports entertainment in a production environment
• Solid understanding and implementation of 3D and 2D Motion Design techniques
• Ability to work well under pressure and on multiple projects simultaneously
• Experience with compositing, rotoscoping, and other post-production techniques
• Must have portfolio/demo reel
• Ability to collaborate and work well with others as well as independently
• Demonstrated excellent written and verbal communication skills
• Excellent problem-solving abilities
• Expertise in the Adobe Creative Suite with emphasis in After Effects, Photoshop, and Illustrator
• Interest in sports, culture and entertainment
• Must be able to work flexible hours (including weekends and holidays) and on tight deadlines

Education and Formal Training:

• Bachelors Degree or comparable experience in motion graphics design or related field
• After Effects Mastery with proficiency in other Adobe creative applications
• Cinema4D proficiency a plus

Experience:

• Minimum 3-5 years of professional motion graphic design experience utilizing various post production techniques.  (Sports background a plus)

NPF Mechatronica-Pro Ltd., Tomsk, Russia

Sep 08, 2014

200 likes | 342 Views

MexBIOS. Embedded software for motor/motion control chips. NPF Mechatronica-Pro Ltd., Tomsk, Russia. Ph.D. Alexandr Karakulov Ph.D. Nikolay Gusev. Facts. up to 50 electrical motors inside. 1 electrical motor inside. 10 electrical motors inside. Every year

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• motion control
• business consulting
• electrical motors
• 40 0 companies
• software testing 50 000

Presentation Transcript

MexBIOS. Embedded software for motor/motion controlchips NPF Mechatronica-Pro Ltd., Tomsk, Russia Ph.D. Alexandr Karakulov Ph.D. Nikolay Gusev

Facts up to 50 electrical motors inside 1 electrical motor inside 10 electrical motors inside Every year world industry produces 1 000 000 000 electrical motors Up to 100..1000 electrical motors for every automated process

...more fact Software Almoust half of electrical motors are equiped by electronic control system on the base of microprocessor (systems of motor control, motion control, servo, etc.). Every microprocessor for motor/motion systems is controlled by special software.

Paradox: Till this time, there is no universal software platform (operation system, standart applications, etc.) for motor/motion control systems. Problem: Every time the producers have to create control software from “white paper” (“invent bicycle”). It needs time (3-6 monthes for every project). It needs to pay salary to developers all this time.

Decision: MexBIOS – special software operation system for motor/motion control systems and single electrical motors Now customers have not to make the software. It is necesary to load MexBIOS into microprocessor of electronic control system and configure it. MexBIOS provides all necessary functions for motor/motion control systems.

MexBIOS • MexBIOS provides “ready-to-use” functions: • Control for different types of electrical motors • Motor protections • Periferal communications • Synchronisation of group of electrical drives • Human-machine interface • Logic control • Allows to start users algorythm

700 hours 10 000 hours Main benefit Reduction of software development time for average project: Software developers

Competitors Producers of motor/motion control chips: Main competitors: The teams of programmers who make software for motor/motion control systems ...but we are going to make their development process more easy and fast. Now they can work under specific tasks but not whole software NPM

Partners NII ET Russia, Voronezh – Russian producer of microprocessors FIBR Russia, Tomsk – business consulting Potomac Electric, Boston, MA - test and use of our software in US, technical and market consulting Government of Tomsk region – help by finance and advertising Tomsk politechnical university – science research, laboratory, equipment 9

Customers NII ET Russia, Voronezh – Russian producer of microprocessors Potomac Electric, Boston, MA devices for motor control Design Bureau for industrial automatics, Saratov Developer of airplanes dirves and avionics Polus, Tomsk Space- and aviatechics, avionics 10

Project team • 12 members • 5 Ph.D. (electrical drives, math, automatic control, software) • Experience - 8 years • 12executed projects, 6 projects for mass manufacturing Fact:30% oil in Russian tube is controlled by stop-valves with actuators where MexBIOS inside – software developed by the team.

1200 companies 400 companies Customers & World market* 150 companies 400 companies *It is presented only companies who produces motor/motion control systems

MexBIOS sale We are going to sell the licenses for MexBIOS use. 1 License = 1 € = 1 chip = 1 motor license €4M (to2012) MexBIOS chips

Economics €3,85 mln €1 mln €0,25 mln €0,1 mln 14

Risks Customers conservatism Loss of control for intellectual property Low functionality comparing with customers expectations 15

Investments 25% €1 000 000 We propose 25% of our business. We want to get 1 000 000 €.

We need money for: • Exhibitions€ 200 000 • Samples&Demoversions € 200 000 • “Third-party” programs of microprocessor producers € 100 000 • Adaptation for microprocessors of different producers€ 100 000 • Business consulting • Software testing€ 50 000 • Debug board development€ 150 000 • Development of devices for demo and test purposes€ 100 000 • Intellectual property protection € 100 000

Finance • ARR = 196 % • PB = 26monthes • PI = 5,88 • NPV = €4млн. • Investor prospect: to sell business to strategic partners, producers of microprocessors, software developers

Thank you for your attention!

NPF Mechatronica-Pro Ltd., Tomsk, Russia MexBIOS – software for motor/motion controlchips Ph.D. Alexandr Karakulov Ph.D. Nikolay Gusev

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