What is business risk?

A balloon flying dangerously close to a cactus.

You know about death and taxes. What about risk? Yes, risk is just as much a part of life as the other two inevitabilities. This became all the more apparent during COVID-19, as each of us had to assess and reassess our personal risk calculations as each new wave of the pandemic— and pandemic-related disruptions —washed over us. It’s the same in business: executives and organizations have different comfort levels with risk and ways to prepare against it.

Where does business risk come from? To start with, external factors can wreak havoc on an organization’s best-laid plans. These can include things like inflation , supply chain  disruptions, geopolitical upheavals , unpredictable force majeure events like a global pandemic or climate disaster, competitors, reputational  issues, or even cyberattacks .

But sometimes, the call is coming from inside the house. Companies can be imperiled by their own executives’ decisions or by leaks of privileged information, but most damaging of all, perhaps, is the risk of missed opportunities. We’ve seen it often: when companies choose not to adopt disruptive innovation, they risk losing out to more nimble competitors.

The modern era is rife with increasingly frequent sociopolitical, economic, and climate-related shocks. In 2019 alone, for example, 40 weather disasters caused damages exceeding $1 billion each . To stay competitive, organizations should develop dynamic approaches to risk and resilience. That means predicting new threats, perceiving changes in existing threats, and developing comprehensive response plans. There’s no magic formula that can guarantee safe passage through a crisis. But in situations of threat, sometimes only a robust risk-management plan can protect an organization from interruptions to critical business processes. For more on how to assess and prepare for the inevitability of risk, read on.

Learn more about McKinsey’s Risk and Resilience  Practice.

What is risk control?

Risk controls are measures taken to identify, manage, and eliminate threats. Companies can create these controls through a range of risk management strategies and exercises. Once a risk is identified and analyzed, risk controls can be designed to reduce the potential consequences. Eliminating a risk—always the preferable solution—is one method of risk control. Loss prevention and reduction are other risk controls that accept the risk but seek to minimize the potential loss (insurance is one method of loss prevention). A final method of risk control is duplication (also called redundancy). Backup servers or generators are a common example of duplication, ensuring that if a power outage occurs no data or productivity is lost.

But in order to develop appropriate risk controls, an organization should first understand the potential threats.

What are the three components to a robust risk management strategy?

A dynamic risk management plan can be broken down into three components : detecting potential new risks and weaknesses in existing risk controls, determining the organization’s appetite for risk taking, and deciding on the appropriate risk management approach. Here’s more information about each step and how to undertake them.

1. Detecting risks and controlling weaknesses

A static approach to risk is not an option, since an organization can be caught unprepared when an unlikely event, like a pandemic, strikes. So it pays to always be proactive. To keep pace with changing environments, companies should answer the following three questions for each of the risks that are relevant to their business.

  • How will a risk play out over time? Risks can be slow moving or fast moving. They can be cyclical or permanent. Companies should analyze how known risks are likely to play out and reevaluate them on a regular basis.
  • Are we prepared to respond to systemic risks? Increasingly, risks have longer-term reputational or regulatory consequences, with broad implications for an industry, the economy, or society at large. A risk management strategy should incorporate all risks, including systemic ones.
  • What new risks lurk in the future? Organizations should develop new methods of identifying future risks. Traditional approaches that rely on reviews and assessments of historical realities are no longer sufficient.

2. Assessing risk appetite

How can companies develop a systematic way of deciding which risks to accept and which to avoid? Companies should set appetites for risk that align with their own values, strategies, capabilities, and competitive environments—as well as those of society as a whole. To that end, here are three questions companies should consider.

  • How much risk should we take on? Companies should reevaluate their risk profiles frequently according to shifting customer behaviors, digital capabilities, competitive landscapes, and global trends.
  • Are there any risks we should avoid entirely? Some risks are clear: companies should not tolerate criminal activity or sexual harassment. Others are murkier. How companies respond to risks like economic turmoil and climate change depend on their particular business, industry, and levels of risk tolerance.
  • Does our risk appetite adequately reflect the effectiveness of our controls? Companies are typically more comfortable taking risks for which they have strong controls in place. But the increased threat of severe risks challenges traditional assumptions about risk control effectiveness. For instance, many businesses have relied on automation to increase speed and reduce manual error. But increased data breaches and privacy concerns can increase the risk of large-scale failures. Organizations, therefore, should evolve their risk profiles accordingly.

3. Deciding on a risk management approach

Finally, organizations should decide how they will respond when a new risk is identified. This decision-making  process should be flexible and fast, actively engaging leaders from across the organization and honestly assessing what has and hasn’t worked in past scenarios. Here are three questions organizations should be able to answer.

  • How should we mitigate the risks we are taking? Ultimately, people need to make these decisions and assess how their controls are working. But automated control systems should buttress human efforts. Controls guided, for example, by advanced analytics can help guard against quantifiable risks and minimize false positives.
  • How would we respond if a risk event or control breakdown happens? If (or more likely, when) a threat occurs, companies should be able to switch to crisis management mode quickly, guided by an established playbook. Companies with well-rehearsed crisis management capabilities weather shocks better, as we saw with the COVID-19 pandemic.
  • How can we build true resilience? Resilient companies not only better withstand threats—they emerge stronger. The most resilient firms can turn fallout from crises into a competitive advantage. True resilience stems from a diversity of skills and experience, innovation, creative problem solving, and the basic psychological safety that enables peak performance.

Change is constant. Just because a risk control plan made sense last year doesn’t mean it will next year. In addition to the above points, a good risk management strategy involves not only developing plans based on potential risk scenarios but also evaluating those plans on a regular basis.

Learn more about McKinsey’s  Risk and Resilience  Practice.

What are five actions organizations can take to build dynamic risk management?

In the past, some organizations have viewed risk management as a dull, dreary topic, uninteresting for the executive looking to create competitive advantage. But when the risk is particularly severe or sudden, a good risk strategy is about more than competitiveness—it can mean survival. Here are five actions leaders can take to establish risk management capabilities .

  • Reset the aspiration for risk management.  This requires clear objectives and clarity on risk levels and appetite. Risk managers should establish dialogues with business leaders to understand how people across the business think about risk, and share possible strategies to nurture informed risk-versus-return decision making—as well as the capabilities available for implementation.
  • Establish agile  risk management practices.  As the risk environment becomes more unpredictable, the need for agile risk management grows. In practice, that means putting in place cross-functional teams empowered to make quick decisions about innovating and managing risk.
  • Harness the power of data and analytics.  The tools of the digital revolution  can help companies improve risk management. Data streams from traditional and nontraditional sources can broaden and deepen companies’ understandings of risk, and algorithms can boost error detection and drive more accurate predictions.
  • Develop risk talent for the future.  Risk managers who are equipped to meet the challenges of the future will need new capabilities and expanded domain knowledge in model risk management , data, analytics, and technology. This will help support a true understanding of the changing risk landscape , which risk leaders can use to effectively counsel their organizations.
  • Fortify risk culture.  Risk culture includes the mindsets and behavioral norms that determine an organization’s relationship with risk. A good risk culture allows an organization to respond quickly when threats emerge.

How do scenarios help business leaders understand uncertainty?

Done properly, scenario planning prompts business leaders to convert abstract hypotheses about uncertainties into narratives about realistic visions of the future. Good scenario planning can help decision makers experience new realities  in ways that are intellectual and sensory, as well as rational and emotional. Scenarios have four main features  that can help organizations navigate uncertain times.

  • Scenarios expand your thinking.  By developing a range of possible outcomes, each backed with a sequence of events that could lead to them, it’s possible to broaden our thinking. This helps us become ready for the range of possibilities the future might hold—and accept the possibility that change might come more quickly than we expect.
  • Scenarios uncover inevitable or likely futures.  A broad scenario-building effort can also point to powerful drivers of change, which can help to predict potential outcomes. In other words, by illuminating critical events from the past, scenario building can point to outcomes that are very likely to happen in the future.
  • Scenarios protect against groupthink.  In some large corporations, employees can feel unsafe offering contrarian points of view for fear that they’ll be penalized by management. Scenarios can help companies break out of this trap by providing a “safe haven” for opinions that differ from those of senior leadership and that may run counter to established strategy.
  • Scenarios allow people to challenge conventional wisdom.  In large corporations in particular, there’s frequently a strong bias toward the status quo. Scenarios are a nonthreatening way to lay out alternative futures in which assumptions underpinning today’s strategy can be challenged.

Learn more about McKinsey’s Strategy & Corporate Finance  Practice.

What’s the latest thinking on risk for financial institutions?

In late 2021, McKinsey conducted survey-based research with more than 30 chief risk officers (CROs), asking about the current banking environment, risk management practices, and priorities for the future.

According to CROs, banks in the current environment are especially exposed to accelerating market dynamics, climate change, and cybercrime . Sixty-seven percent of CROs surveyed cited the pandemic as having significant impact on employees and in the area of nonfinancial risk. Most believed that these effects would diminish in three years’ time.

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Climate change, on the other hand, is expected to become a larger issue over time. Nearly all respondents cited climate regulation as one of the five most important forces in the financial industry in the coming three years. And 75 percent were concerned about climate-related transition risk: financial and other risks arising from the transformation away from carbon-based energy systems.

And finally, cybercrime was assessed as one of the top risks by most executives, both now and in the future.

Learn more about the risk priorities of banking CROs here .

What is cyber risk?

Cyber risk is a form of business risk. More specifically, it’s the potential for business losses of all kinds  in the digital domain—financial, reputational, operational, productivity related, and regulatory related. While cyber risk originates from threats in the digital realm, it can also cause losses in the physical world, such as damage to operational equipment.

Cyber risk is not the same as a cyberthreat. Cyberthreats are the particular dangers that create the potential for cyber risk. These include privilege escalation (the exploitation of a flaw in a system for the purpose of gaining unauthorized access to resources), vulnerability exploitation (an attack that uses detected vulnerabilities to exploit the host system), or phishing. The risk impact of cyberthreats includes loss of confidentiality, integrity, and availability of digital assets, as well as fraud, financial crime, data loss, or loss of system availability.

In the past, organizations have relied on maturity-based cybersecurity approaches to manage cyber risk. These approaches focus on achieving a particular level of cybersecurity maturity by building capabilities, like establishing a security operations center or implementing multifactor authentication across the organization. A maturity-based approach can still be helpful in some situations, such as for brand-new organizations. But for most institutions, a maturity-based approach can turn into an unmanageably large project, demanding that all aspects of an organization be monitored and analyzed. The reality is that, since some applications are more vulnerable than others, organizations would do better to measure and manage only their most critical vulnerabilities.

What is a risk-based cybersecurity approach?

A risk-based approach is a distinct evolution from a maturity-based approach. For one thing, a risk-based approach identifies risk reduction as the primary goal. This means an organization prioritizes investment based on a cybersecurity program’s effectiveness in reducing risk. Also, a risk-based approach breaks down risk-reduction targets into precise implementation programs with clear alignment all the way up and down an organization. Rather than building controls everywhere, a company can focus on building controls for the worst vulnerabilities.

Here are eight actions that comprise a best practice for developing  a risk-based cybersecurity approach:

  • fully embed cybersecurity in the enterprise-risk-management framework
  • define the sources of enterprise value across teams, processes, and technologies
  • understand the organization’s enterprise-wide vulnerabilities—among people, processes, and technology—internally and for third parties
  • understand the relevant “threat actors,” their capabilities, and their intent
  • link the controls in “run” activities and “change” programs to the vulnerabilities that they address and determine what new efforts are needed
  • map the enterprise risks from the enterprise-risk-management framework, accounting for the threat actors and their capabilities, the enterprise vulnerabilities they seek to exploit, and the security controls of the organization’s cybersecurity run activities and change program
  • plot risks against the enterprise-risk appetite; report on how cyber efforts have reduced enterprise risk
  • monitor risks and cyber efforts against risk appetite, key cyber risk indicators, and key performance indicators

How can leaders make the right investments in risk management?

Ignoring high-consequence, low-likelihood risks can be catastrophic to an organization—but preparing for everything is too costly. In the case of the COVID-19 crisis, the danger of a global pandemic on this scale was foreseeable, if unexpected. Nevertheless, the vast majority of companies were unprepared: among billion-dollar companies in the United States, more than 50 filed for bankruptcy in 2020.

McKinsey has described the decisions to act on these high-consequence, low-likelihood risks as “ big bets .” The number of these risks is far too large for decision makers to make big bets on all of them. To narrow the list down, the first thing a company can do is to determine which risks could hurt the business versus the risks that could destroy the company. Decision makers should prioritize the potential threats that would cause an existential crisis  for their organization.

To identify these risks, McKinsey recommends using a two-by-two risk grid, situating the potential impact of an event on the whole company against the level of certainty about the impact. This way, risks can be measured against each other, rather than on an absolute scale.

Organizations sometimes survive existential crises. But it can’t be ignored that crises—and missed opportunities—can cause organizations to fail. By measuring the impact of high-impact, low-likelihood risks on core business, leaders can identify and mitigate risks that could imperil the company. What’s more, investing in protecting their value propositions can improve an organization’s overall resilience.

Articles referenced:

  • “ Seizing the momentum to build resilience for a future of sustainable inclusive growth ,” February 23, 2023, Børge Brende and Bob Sternfels
  • “ Data and analytics innovations to address emerging challenges in credit portfolio management ,” December 23, 2022, Abhishek Anand , Arvind Govindarajan , Luis Nario  and Kirtiman Pathak
  • “ Risk and resilience priorities, as told by chief risk officers ,” December 8, 2022, Marc Chiapolino , Filippo Mazzetto, Thomas Poppensieker , Cécile Prinsen, and Dan Williams
  • “ What matters most? Six priorities for CEOs in turbulent times ,” November 17, 2022, Homayoun Hatami  and Liz Hilton Segel
  • “ Model risk management 2.0 evolves to address continued uncertainty of risk-related events ,” March 9, 2022, Pankaj Kumar, Marie-Paule Laurent, Christophe Rougeaux, and Maribel Tejada
  • “ The disaster you could have stopped: Preparing for extraordinary risks ,” December 15, 2020, Fritz Nauck , Ophelia Usher, and Leigh Weiss
  • “ Meeting the future: Dynamic risk management for uncertain times ,” November 17, 2020, Ritesh Jain, Fritz Nauck , Thomas Poppensieker , and Olivia White
  • “ Risk, resilience, and rebalancing in global value chains ,” August 6, 2020, Susan Lund, James Manyika , Jonathan Woetzel , Edward Barriball , Mekala Krishnan , Knut Alicke , Michael Birshan , Katy George , Sven Smit , Daniel Swan , and Kyle Hutzler
  • “ The risk-based approach to cybersecurity ,” October 8, 2019, Jim Boehm , Nick Curcio, Peter Merrath, Lucy Shenton, and Tobias Stähle
  • “ Value and resilience through better risk management ,” October 1, 2018, Daniela Gius, Jean-Christophe Mieszala , Ernestos Panayiotou, and Thomas Poppensieker

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How to Highlight Risks in Your Business Plan

Male entrepreneur working in a machine shop on cutting through a piece of metal with sparks flying out. This is just one of the physical risks to address in his business.

Tallat Mahmood

5 min. read

Updated October 25, 2023

One of the areas constantly dismissed by business owners in their business plan is an articulation of the risks in the business.

This either suggests you don’t believe there to be any risks in your business (not true), or are intentionally avoiding disclosing them.

Either way, it is not the best start to have with a potential funding partner. In fact, by dismissing the risks in your business, you actually make the job of a lender or investor that much more difficult.

Why a funder needs to understand your business’s risks:

Funding businesses is all about risk and reward.

Whether it’s a lender or an investor, their key concern will be trying to balance the risks inherent in your business, versus the likelihood of a reward, typically increasing business value. An imbalance occurs when entrepreneurs talk extensively about the opportunities inherent in their business, but ignore the risks.

The fact is, all funders understand that risks exist in every business. This is just a fact of running a business. There are risks that exist with your products, customers, suppliers, and your team. From a funder’s perspective, it is important to understand the nature and size of risks that exist.

  • There are two main reasons why funders want to understand business risks:

Firstly, they want to understand whether or not the key risks in your business are so fundamental to the investment proposition that it would prevent them from funding you.

Some businesses are not at  the right stage to receive external funding  and placate funder concerns. These businesses are best off dealing with key risk factors prior to seeking funding.

The second reason why lenders and investors want to understand the risk in your business is so that they can structure a funding package that works best overall, despite the risk.

In my experience, this is an opportunity that many business owners are wasting, as they are not giving funders an opportunity to structure deals suitable for them.

Here’s an example:

Assume your business is  seeking equity funding,  but has a key management role that needs to be filled. This could be a key business risk for a funder.

Highlighting this risk shows that you are aware of the appointment need, and are putting plans in place to help with this key recruit. An investor may reasonably decide to proceed with funding, but the funding will be released in stages. Some will be released immediately and the remainder will be after the key position has been filled.

The benefit of highlighting your risks is that it demonstrates to investors that you understand the danger the risks pose to your company, and are aware that it needs to be dealt with. This allows for a frank discussion to take place, which is more difficult to do if you don’t acknowledge this as a problem in the first place.

Ultimately, the starting point for most funders is that they  want  to invest in you, and  want  to validate their initial interest in you.

Highlighting your business risks will allow the funder to get to the nub of the problem, and give them a better idea of how they may structure their investment in order to make it work for both parties. If they are unsure of the risks or cannot get clear explanations from the team, it is unlikely they will be forthcoming when it comes to finding ways to make a potential deal work.

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  • The right way to address business risks:

The main reason many business owners don’t talk about business risks with potential funders is because they don’t want to highlight the weaknesses in their business.

This is a fair concern to have. However, there is a right way to address business risk with funders, without turning lenders and investors off.

The solution is to focus on how you  mitigate the risks.  

In other words, what are the steps you are taking in your business as a direct reaction to the risks that you have identified? This is very powerful in easing funder fears, and in positioning you as someone who has a handle on their business.

For example, if a business risk you had identified was a high level of customer concentration, then a suitable mitigation plan would be to market your products or services targeting new clients, as opposed to focusing all efforts on one client.

Having net profit margins that are lower than average for your market would raise eyebrows and be considered a risk. In this instance, you could demonstrate to funders the steps you are putting in place over a period of time to help increase those margins to at least market norms for your niche.

The process of highlighting risks—and, more importantly, outlining key mitigating actions—not only demonstrates honesty, but also a leadership quality in solving the problems in your business. Lenders and investors want to see both traits.

  • The impact on your credibility:

Any lender or investor  backs the leadership team  of a business first, and the business itself second.

This is because they realize that it is you, the management team, who will ultimately deliver value and grow the business for the benefit for all. As such, it is imperative that they have the right impression about you.

The consequence of highlighting business risks in your business plan with mitigations is that it provides funders a real insight into you as a business leader. It demonstrates that not only do you have an understanding of their need to understand risk in your business, but you also appreciate that minimizing that risk is your job.

This will have a massive impact on your credibility as a business owner and management team. This impact is more acute when compared to the hundreds of businesses they will meet that omit discussing the risks in their business.

The fact is, funders have seen enough businesses and business plans in all sectors to instinctively know what risks to expect. It’s just more telling if they hear it from you first.

  • What does this mean for you going forward?

Funders rely on you to deliver on your inherent promise to add value to your business for all stakeholders. The weight of this promise becomes much stronger if they can believe in the character of the team, and that comes from your credibility.

A business plan that discusses business risks and mitigations is a much more complete plan, and will increase your chances of securing funding.

Not only that, but highlighting the risks your business faces also has a long-term impact on your character and credibility as a business leader.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Tallat Mahmood

Tallat Mahmood is founder of The Smart Business Plan Academy, his flagship online course on building powerful business plans for small and medium-sized businesses to help them grow and raise capital. Tallat has worked for over 10 years as a small and medium-sized business advisor and investor, and in this period has helped dozens of businesses raise hundreds of millions of dollars for growth. He has also worked as an investor and sat on boards of companies.

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Business Plan Risk Analysis The Ultimate Guide

Business Plan Risk Analysis - What You Need to Know

The business plan risk analysis is a crucial and often overlooked part of a robust business plan. In the ever-changing world of business knowing potential pitfalls and how to mitigate them could be the difference between success and failure.  A well-crafted business plan acts as a guiding star for every venture, be it a startup finding its footing or a multinational corporation planning an expansion. However, amidst financial forecasts, marketing strategies, and operational logistics, the element of risk analysis frequently gets relegated to the back burner. In this blog, we will dissect the anatomy of the risk analysis section, show you exactly why it is important and provide you with guidelines and tips. We will also delve into real-life case studies to bring to life your learning your learning.

Table of Contents

  • Risk Analysis - What is it?
  • Types of Risks
  • Components of Risk Analysis
  • Real-Life Case Studies
  • Tips & Best Practices
  • Final Thoughts

Business Plan Risk Analysis - What Exactly Is It?

Risk analysis is like the radar system of a ship, scanning the unseen waters ahead for potential obstacles. It can forecast possible challenges that may occur in the business landscape and plan for their eventuality. Ignoring this can be equivalent to sailing blind into a storm. The business plan risk analysis section is a strategic tool used in business planning to identify and assess potential threats that could negatively impact the organisation's operations or assets. Taking the time to properly think about the risks your business faces or may face in the future will enable you to identify strategies to mitigate these issues.

Business Plan Risk Analysis Ignore At Your Peril

Types of Business Risks

There are various types of risks that a business may face, which can be categorised into some broader groups:

  • Operational Risks: These risks involve loss due to inadequate or failed internal processes, people, or systems. Examples could include equipment failure, theft, or employee misconduct.
  • Financial Risks: These risks are associated with the financial structure of the company, transactions the company makes, and the company's ability to meet its financial obligations. For instance, currency fluctuations, increase in costs, or a decline in cash flow.
  • Market Risks: These risks are external to the company and involve changes in the market. For example, new competitors entering the market changes in customer preferences, or regulatory changes.
  • Strategic Risks: These risks relate to the strategic decisions made by the management team. Examples include the entry into a new market, the launch of a new product, or mergers and acquisitions.
  • Compliance Risks: These risks occur when a company must comply with laws and regulations to stay in operation. They could involve changes in laws and regulations or non-compliance with existing ones.

The business risk analysis section is not a crystal ball predicting the future with absolute certainty, but it provides a foresighted approach that enables businesses to navigate a world full of uncertainties with informed confidence. In the next section, we will dissect the integral components of risk analysis in a business plan.

Business Plan Risk Analysis Keep Your KPIs in Mind

Components of a Risk Analysis Section

Risk analysis, while a critical component of a business plan, is not a one-size-fits-all approach. Each business has unique risks tied to its operations, industry, market, and even geographical location. A thorough risk analysis process, however, typically involves four main steps:

  • Identification of Potential Risks: The first step in risk analysis is to identify potential risks that your business may face. This process should be exhaustive, including risks from various categories mentioned in the section above. You might use brainstorming sessions, expert consultations, industry research, or tools like a SWOT analysis to help identify these risks.
  • Risk Assessment: Once you've identified potential risks, the next step is to assess them. This involves evaluating the likelihood of each risk occurring and the potential impact it could have on your business. Some risks might be unlikely but would have a significant impact if they did occur, while others might be likely but with a minor impact. Tools like a risk matrix can be helpful here to visualise and prioritise your risks.
  • Risk Mitigation Strategies: After assessing the risks, you need to develop strategies to manage them. This could involve preventing the risk, reducing the impact or likelihood of the risk, transferring the risk, or accepting the risk and developing a contingency plan. Your strategies will be highly dependent on the nature of the risk and your business's ability to absorb or mitigate it.
  • Monitoring and Review: Risk analysis is not a one-time task, but an ongoing process. The business landscape is dynamic, and new risks can emerge while old ones can change or even disappear. Regular monitoring and review of your risks and the effectiveness of your mitigation strategies is crucial. This should be an integral part of your business planning process.

Through these four steps, you can create a risk analysis section in your business plan that not only identifies and assesses potential threats but also outlines clear strategies to manage and mitigate these risks. This will demonstrate to stakeholders that your business is prepared and resilient, able to handle whatever challenges come its way.

Business Plan Risk Analysis Look To Discuss With Many Sources

Business Plan Risk Analysis - Real-Life Examples

To fully grasp the importance of risk analysis, it can be beneficial to examine some real-life scenarios. The following are two contrasting case studies - one demonstrating a successful risk analysis and another highlighting the repercussions when risk analysis fails.

Case Study 1: Google's Strategic Risk Mitigation

Consider Google's entry into the mobile operating system market with Android. Google identified a strategic risk : the growth of mobile internet use might outpace traditional desktop use, and if they didn't have a presence in the mobile market, they risked losing out on search traffic. They also recognised the risk of being too dependent on another company's (Apple's) platform for mobile traffic. Google mitigated this risk by developing and distributing its mobile operating system, Android. They offered it as an open-source platform, which encouraged adoption by various smartphone manufacturers and quickly expanded their mobile presence. This risk mitigation strategy helped Google maintain its dominance in the search market as internet usage shifted towards mobile.

Case Study 2: The Fallout of Lehman Brothers

On the flip side, Lehman Brothers, a global financial services firm, failed to adequately analyse and manage its risks, leading to its downfall during the 2008 financial crisis. The company had significant exposure to subprime mortgages and had failed to recognise the potential risk these risky loans posed. When the housing market collapsed, the value of these subprime mortgages plummeted, leading to significant financial losses. The company's failure to conduct a robust risk analysis and develop appropriate risk mitigation strategies eventually led to its bankruptcy. The takeaway from these case studies is clear - effective risk analysis can serve as an essential tool to navigate through uncertainty and secure a competitive advantage, while failure to analyse and mitigate potential risks can have dire consequences. As we move forward, we'll share some valuable tips and best practices to ensure your risk analysis is comprehensive and effective.

Business Plan Risk Analysis Tips and Best Practices

While the concept of risk analysis can seem overwhelming, following these tips and best practices can streamline the process and ensure that your risk management plan is both comprehensive and effective.

  • Be Thorough: When identifying potential risks, aim to be as thorough as possible. It’s crucial not to ignore risk because it seems minor or unlikely; even small risks can have significant impacts if not managed properly.
  • Involve the Right People: Diverse perspectives can help identify potential risks that might otherwise be overlooked. Include people from different departments or areas of expertise in your risk identification and assessment process. They will bring different perspectives and insights, leading to a more comprehensive risk analysis.
  • Keep it Dynamic: The business environment is continually changing, and so are the risks. Hence, risk analysis should be an ongoing process, not a one-time event. Regularly review and update your risk analysis to account for new risks and changes in previously identified risks.
  • Be Proactive, Not Reactive: Use your risk analysis to develop mitigation strategies in advance, rather than reacting to crises as they occur. Proactive risk management can help prevent crises, reduce their impact, and ensure that you're prepared when they do occur.
  • Quantify When Possible: Wherever possible, use statistical analysis and financial projections to evaluate the potential impact of a risk. While not all risks can be quantified, putting numbers to the potential costs can provide a clearer picture of the risk and help prioritise your mitigation efforts.

Implementing these tips and best practices will strengthen your risk analysis, providing a more accurate picture of the potential risks and more effective strategies to manage them. Remember, the goal of risk analysis isn't to eliminate all risks—that's impossible—but to understand them better so you can manage them effectively and build a more resilient business.

In the ever-changing landscape of business, where uncertainty is a constant companion, the risk analysis section of a business plan serves as a guiding compass, illuminating potential threats and charting a course toward success. Throughout this blog, we have explored the critical role of risk analysis and the key components involved in its implementation. We learned that risk analysis is not just about identifying risks but also about assessing their potential impact and likelihood. It involves developing proactive strategies to manage and mitigate those risks, thereby safeguarding the business against potential pitfalls. In conclusion, a well-crafted business plan risk analysis section is not just a formality but a strategic asset that empowers your business to thrive in an unpredictable world. As you finalise your business plan, keep in mind that risk analysis is not a one-time task but an ongoing practice. Revisit and update your risk analysis regularly to stay ahead of changing business conditions. By embracing risk with a thoughtful and proactive approach, you will position your business for growth, resilience, and success in an increasingly dynamic and competitive landscape. Want more help with your business plan? Check out our Learning Zone for more in-depth guides on each specific section of your plan.

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Published: July 06, 2023

There are several types of business risks that can threaten a company’s ability to achieve its goals. Learn some of the most common risks for businesses and ideas for how to manage them.

Business risks can include financial, cybersecurity, operational, and reputational risks, all of which can seriously impact a company’s strategic plans if business leaders don’t take action to mitigate them.

What’s most important is that business owners are aware of the risks that could shake up their operations. That way, they can take steps to prevent them or minimize their impact if they occur. Here’s a look at some common business risks. 

Financial Risks

Companies must generate sufficient  cash flow  to make interest payments on loans and to meet other debt-related obligations on time. Financial risk refers to the  flow of money  in the business and the possibility of a sudden financial loss. A company may be at  financial risk  if it doesn’t have enough cash to properly manage its debt payments and becomes delinquent on its loans.

Businesses with relatively higher levels of debt financing are considered at higher financial risk, since lenders often see them as having a greater chance of not meeting payment obligations and becoming insolvent. Types of financial risk include:

  • Credit risk:  When a company extends credit to customers, there is the possibility that those customers may stop making payments, which reduces revenue and earnings. A company also faces credit risk when a lender extends business credit to make purchases. If the company doesn’t have enough money to pay back those loans, it will default.
  • Currency risk:  Currency risk, also known as exchange-rate risk, can arise from the change in price of one currency in relation to another. For example, if a U.S. company agrees to sell its products to a European company for a certain amount of euros, but the value of the euro rises suddenly at the time of delivery and payment, the U.S. business loses money because it takes more dollars to buy euros.
  • Liquidity risk:  A company faces  liquidity  risk when it cannot convert its assets into cash. This type of business risk often occurs when a company suddenly needs a substantial amount of cash to meet its short-term debt obligations. For example, a manufacturing company may not be able to sell outdated machines to generate cash if no buyers come forward.

Cybersecurity Risks

As more businesses use online channels for  sales  and e-commerce payments, as well as for collecting and storing customer data, they are exposed to greater opportunities for hacking, creating security risks for companies and their stakeholders. Both employees and customers expect companies to protect their personal and financial information, but despite ongoing efforts to keep this information safe, companies have experienced data breaches, identity theft, and payment fraud incidents.

When these incidents happen, consumer confidence and trust in companies can take a dive.

Not only do security breaches threaten a company’s reputation, but the company is sometimes financially liable for damages.

Ideas for managing security risks: 

  • Investing in fraud detection tools and software  security solutions .
  • Educating employees about how they can do their part to keep the company’s data safe. Basic guidance includes not clicking suspicious links in emails or sharing sensitive data without encrypting it first.

Operational Risks

A business is considered to have operational risk when its day-to-day activities threaten to decrease profits. Operational risks can result from employee errors, such as undercharging customers. Additionally, a natural disaster like a tornado, hurricane, or flood might damage a company’s buildings or other physical assets, disrupting its daily operations.

Of course, one of the starkest examples of negative impacts to companies' production and supply chain operations is the Coronavirus pandemic. In an April 2022 Small Business Pulse Survey conducted by the U.S. Census Bureau, roughly 65 percent of respondents reported that the pandemic had either a moderate negative effect or a large negative effect on their business. 

  • Making time for necessary employee training to minimize internal mistakes.
  • Developing contingency plans to shield against external events that may impact operations. For example, a restaurant impacted by a natural disaster might be able to partner with another local restaurant, bar, or coffee shop to use their kitchen and sell to-go items.

Reputational Risks

Reputational risk  can include a product safety recall, negative publicity, and negative reviews online from customers. Companies that suffer reputational damage can even see an immediate loss of revenue, as customers take their business elsewhere. Companies may experience additional impacts, including losing employees, suppliers, and other partners.

Ideas for managing reputational risks: 

  • Pay attention to what customers and employees say about the company both online and offline.
  • Commit not only to providing a quality product or service, but also to ensuring that workers are trained to deliver excellent customer service and to resolve customer complaints, offer refunds, and issue apologies when necessary.

The Takeaway

Business owners face a variety of business risks, including financial, cybersecurity, operational, and reputational. However, they can take proactive measures to prevent or mitigate risk while continuing to  seize opportunities for growth . To learn more about the benefits of risk management planning read,  "5 Hidden Benefits of Risk Management."

Frequently Asked Questions

1. what are the main types of business risks.

There are several types of business risks: • Financial Risks • Cybersecurity Risks • Operational Risks • Reputational Risks

2. What are common examples of business risks?

• Financial risks can include cash flow problems, inability to meet financial obligations, or taking on too much debt. • Cybersecurity risks are risks associated with data breaches, hacks, or cyber-attacks. • Operational risks include supply chain disruptions, natural disasters, or IT failures. • Reputational risks can occur when a company's reputation is damaged by negative publicity, scandal, or other events.

3. How can you identify a business risk?

There are a few key ways to identify business risks:

• Reviewing financial statements and performance indicators: This can help you identify risks related to cash flow, profitability, or solvency. • Conducting a SWOT analysis: A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can also be a helpful tool for identifying risks and brainstorming ways to mitigate them. • Identifying key dependencies: Key dependencies are things that your business relies on to function, and if they were to fail or be disrupted, it could have a serious impact on your business. • Carrying out root cause analysis: Conducting root cause analysis can help you to identify what underlying factors could lead to a problem or issue.

A version of this article was originally published September 01, 2022.

Photo: Getty Images

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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

business plan risks

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

  • A business plan is a document describing a company's business activities and how it plans to achieve its goals.
  • Startup companies use business plans to get off the ground and attract outside investors.
  • For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
  • There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

  • Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
  • Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
  • Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
  • Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
  • Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

  • Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
  • Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

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What Is Risk Management & Why Is It Important?

Hand holding a stack of blocks that spell risk, which are preventing a stack of dominos from toppling into human figurines

  • 24 Oct 2023

Businesses can’t operate without risk. Economic, technological, environmental, and competitive factors introduce obstacles that companies must not only manage but overcome.

According to PwC’s Global Risk Survey , organizations that embrace strategic risk management are five times more likely to deliver stakeholder confidence and better business outcomes and two times more likely to expect faster revenue growth.

If you want to enhance your job performance and identify and mitigate risk more effectively, here’s a breakdown of what risk management is and why it’s important.

Access your free e-book today.

What Is Risk Management?

Risk management is the systematic process of identifying, assessing, and mitigating threats or uncertainties that can affect your organization. It involves analyzing risks’ likelihood and impact, developing strategies to minimize harm, and monitoring measures’ effectiveness.

“Competing successfully in any industry involves some level of risk,” says Harvard Business School Professor Robert Simons, who teaches the online course Strategy Execution . “But high-performing businesses with high-pressure cultures are especially vulnerable. As a manager, you need to know how and why these risks arise and how to avoid them.”

According to Strategy Execution , strategic risk has three main causes:

  • Pressures due to growth: This is often caused by an accelerated rate of expansion that makes staffing or industry knowledge gaps more harmful to your business.
  • Pressures due to culture: While entrepreneurial risk-taking can come with rewards, executive resistance and internal competition can cause problems.
  • Pressures due to information management: Since information is key to effective leadership , gaps in performance measures can result in decentralized decision-making.

These pressures can lead to several types of risk that you must manage or mitigate to avoid reputational, financial, or strategic failures. However, risks aren’t always obvious.

“I think one of the challenges firms face is the ability to properly identify their risks,” says HBS Professor Eugene Soltes in Strategy Execution .

Therefore, it’s crucial to pinpoint unexpected events or conditions that could significantly impede your organization’s business strategy .

Related: Business Strategy vs. Strategy Execution: Which Course Is Right for Me?

According to Strategy Execution , strategic risk comprises:

  • Operations risk: This occurs when internal operational errors interrupt your products or services’ flow. For example, shipping tainted products can negatively affect food distribution companies.
  • Asset impairment risk: When your company’s assets lose a significant portion of their current value because of a decreased likelihood of receiving future cash flows . For instance, losing property assets, like a manufacturing plant, due to a natural disaster.
  • Competitive risk: Changes in the competitive environment can interrupt your organization’s ability to create value and differentiate its offerings—eventually leading to a significant loss in revenue.
  • Franchise risk: When your organization’s value erodes because stakeholders lose confidence in its objectives. This primarily results from failing to control any of the strategic risk sources listed above.

Understanding these risks is essential to ensuring your organization’s long-term success. Here’s a deeper dive into why risk management is important.

4 Reasons Why Risk Management Is Important

1. protects organization’s reputation.

In many cases, effective risk management proactively protects your organization from incidents that can affect its reputation.

“Franchise risk is a concern for all businesses,“ Simons says in Strategy Execution . “However, it's especially pressing for businesses whose reputations depend on the trust of key constituents.”

For example, airlines are particularly susceptible to franchise risk because of unforeseen events, such as flight delays and cancellations caused by weather or mechanical failure. While such incidents are considered operational risks, they can be incredibly damaging.

In 2016, Delta Airlines experienced a national computer outage, resulting in over 2,000 flight cancellations. Delta not only lost an estimated $150 million but took a hit to its reputation as a reliable airline that prided itself on “canceling cancellations.”

While Delta bounced back, the incident illustrates how mitigating operational errors can make or break your organization.

2. Minimizes Losses

Most businesses create risk management teams to avoid major financial losses. Yet, various risks can still impact their bottom lines.

A Vault Platform study found that dealing with workplace misconduct cost U.S. businesses over $20 billion in 2021. In addition, Soltes says in Strategy Execution that corporate fines for misconduct have risen 40-fold in the U.S. over the last 20 years.

One way to mitigate financial losses related to employee misconduct is by implementing internal controls. According to Strategy Execution , internal controls are the policies and procedures designed to ensure reliable accounting information and safeguard company assets.

“Managers use internal controls to limit the opportunities employees have to expose the business to risk,” Simons says in the course.

One company that could have benefited from implementing internal controls is Volkswagen (VW). In 2015, VW whistle-blowers revealed that the company’s engineers deliberately manipulated diesel vehicles’ emissions data to make them appear more environmentally friendly.

This led to severe consequences, including regulatory penalties, expensive vehicle recalls, and legal settlements—all of which resulted in significant financial losses. By 2018, U.S. authorities had extracted $25 billion in fines, penalties, civil damages, and restitution from the company.

Had VW maintained more rigorous internal controls to ensure transparency, compliance, and proper oversight of its engineering practices, perhaps it could have detected—or even averted—the situation.

Related: What Are Business Ethics & Why Are They Important?

3. Encourages Innovation and Growth

Risk management isn’t just about avoiding negative outcomes. It can also be the catalyst that drives your organization’s innovation and growth.

“Risks may not be pleasant to think about, but they’re inevitable if you want to push your business to innovate and remain competitive,” Simons says in Strategy Execution .

According to PwC , 83 percent of companies’ business strategies focus on growth, despite risks and mixed economic signals. In Strategy Execution , Simons notes that competitive risk is a challenge you must constantly monitor and address.

“Any firm operating in a competitive market must focus its attention on changes in the external environment that could impair its ability to create value for its customers,” Simons says.

This requires incorporating boundary systems —explicit statements that define and communicate risks to avoid—to ensure internal controls don’t extinguish innovation.

“Boundary systems are essential levers in businesses to give people freedom,” Simons says. “In such circumstances, you don’t want to stifle innovation or entrepreneurial behavior by telling people how to do their jobs. And if you want to remain competitive, you’ll need to innovate and adapt.”

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Netflix is an example of how risk management can inspire innovation. In the early 2000s, the company was primarily known for its DVD-by-mail rental service. With growing competition from video rental stores, Netflix went against the grain and introduced its streaming service. This changed the market, resulting in a booming industry nearly a decade later.

Netflix’s innovation didn’t stop there. Once the steaming services market became highly competitive, the company shifted once again to gain a competitive edge. It ventured into producing original content, which ultimately helped differentiate its platform and attract additional subscribers.

By offering more freedom within internal controls, you can encourage innovation and constant growth.

4. Enhances Decision-Making

Risk management also provides a structured framework for decision-making. This can be beneficial if your business is inclined toward risks that are difficult to manage.

By pulling data from existing control systems to develop hypothetical scenarios, you can discuss and debate strategies’ efficacy before executing them.

“Interactive control systems are the formal information systems managers use to personally involve themselves in the decision activities of subordinates,” Simons says in Strategy Execution . “Decision activities that relate to and impact strategic uncertainties.”

JPMorgan Chase, one of the most prominent financial institutions in the world, is particularly susceptible to cyber risks because it compiles vast amounts of sensitive customer data . According to PwC , cybersecurity is the number one business risk on managers’ minds, with 78 percent worried about more frequent or broader cyber attacks.

Using data science techniques like machine learning algorithms enables JPMorgan Chase’s leadership not only to detect and prevent cyber attacks but address and mitigate risk.

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Start Managing Your Organization's Risk

Risk management is essential to business. While some risk is inevitable, your ability to identify and mitigate it can benefit your organization.

But you can’t plan for everything. According to the Harvard Business Review , some risks are so remote that no one could have imagined them. Some result from a perfect storm of incidents, while others materialize rapidly and on enormous scales.

By taking an online strategy course , you can build the knowledge and skills to identify strategic risks and ensure they don’t undermine your business. For example, through an interactive learning experience, Strategy Execution enables you to draw insights from real-world business examples and better understand how to approach risk management.

Do you want to mitigate your organization’s risks? Explore Strategy Execution —one of our online strategy courses —and download our free strategy e-book to gain the insights to build a successful strategy.

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90% of startups fail .

Thanks to the explosion of the digital economy, business founders have plenty of opportunities that they can tap into to build a winning business.

Unfortunately, there is a myriad of challenges your new business has to navigate through. These risks are inevitable, and they are a part of life in the business world.

However, without the right plan, strategy, and instruments, your business might be drowned by these challenges.

Therefore, we have created this guide to show you how can your business utilize risk management to succeed in 2022.

There are many types of startup and business risks that entrepreneurs can expect to encounter in 2022. Most of these threats are prevalent in the infancy stages of a business.

To know what you’ll be up against, here is a breakdown of the 12 most common threats.

12 Business Risks to Plan For

1) economic risks.

Failure to acquire adequate funding for your business can damage the chances of your business succeeding.

Before a new business starts making profits, it needs to be kept afloat with money. Bills will pile up, suppliers will need payments, and your employees will be expecting their salaries.

To avoid running into financial problems sooner or later, you need to acquire enough funds to shore up your business until it can support itself.

On the side, world and business country's economic situation can change either positively or negatively, leading to a boom in purchases and opportunities or to a reduction in sales and growth.

If your business is up and running, a great way to limit the effect of negative economic changes is to maintain steady cash flow and operate under the lean business method.

Here's an article from a founder explaining how he set up a lean budget on his $400k/year online business.

2) Market Risks

Misjudging market demand is one of the primary reasons businesses fail .

To avoid falling into this trap, conduct detailed research to understand whether you will find a ready market for what you want to sell at the price you have set.

Ensure your business has a unique selling point, and make sure what you offer brings value to the buyers.

To know whether your product will suit the market, do a survey, or get opinions from friends and potential customers.

Building a Minimum Viable Product of that business idea you've had is the recommendations made by most entrepreneurs.

This site, for example, was built in just 3 weeks and launched into the market to see if there was any interest in the type of content we offered.

The site was ugly, had little content and lacked many features. Yet, +7,700 users visited it within the first week, which made us realize we should keep working on this.

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90% of startups fail. Learn how to not to with our weekly guides and stories. Join 40,000+ founders.

3) Competitive Risks

Competition is a major business killer that you should be wary of.

Before you even start planning, ask yourself whether you are venturing into an oversaturated market.

Are there gaps in the market that you can exploit and make good money?

If you have an idea that can give you an edge, register it. This will prevent others from copying your product, re-innovating it, and locking you out of what you started.

Competitive risks are also those actions made by competitors that prevent a business from earning more revenue or having higher margins.

4) Execution Risks

Having an idea, a business plan, and an eager market isn’t enough to make your startup successful.

Most new companies put a lot of effort into the initial preparation and forget that the execution phase is equally important.

First, test whether you can develop your products within budget and on time. Also, check whether your product will function as intended and whether it’s possible to distribute it without taking losses.

5) Strategic Risks

Business strategies can lead to the growth or decline of a company.

Every strategy involves some risk, as time & resources are generally involved to put them into practice.

Strategic risk in the chance that an implemented strategy, therefore, results in losses.

If, for example, the Marketing Department of a company implements a content marketing strategy and a lot of months, time & money later the business doesn't see any ROI, this becomes a strategic risk.

6) Compliance Risks

Compliance risks are those losses and penalties that a business suffers for not complying with countries' and states' regulations & laws.

There are some industries that are highly-regulated so the compliance risks of businesses within them are super high.

For example, in May 2018, the EU Commission implemented the General Data Protection Regulation (GDPR), a law in privacy and data protection in the EU, which affected millions of websites.

Those websites that weren't adapted to comply with this new rule, were fined.

7) Operational Risks

Operational risks arise when the day-to-day running of a company fail to perform.

When processes fail or are insufficient, businesses lose customers and revenue and their reputation gets ruined.

One example can be customer service processes. Customers are becoming every day less willing to wait for support (not to mention, receive bad quality one).

If a business customer service team fails or delays to solve customer's issues, these might find their solution in the business competitors.

8) Reputational Risks

Reputational risks arise when a business acts in an immoral and discourteous way.

This led to customer complaints and distrust towards the business, which means for the company a big loss of sales and revenue.

With the rise of social networks, reputational risks have become one of the main concerns for businesses.

Virality is super easy among Twitter so a simple unhappy customer can lead to a huge bad press movement for the company.

A recent example is the Away issue with their toxic work environment, as a former employee reported in The Verge .

The issue brought lots of critics within social networks which eventually led the CEO, Steph Korey, to step aside from the startup ( she seems to be back, anyway 🤷‍♂️! ).

9) Country Risks

When a business invests in a new country, there is a high probability it won't work.

A product that is successful in one market won't necessarily be in another one, especially when people within them are so different in cultures, climates, tastes backgrounds, etc.

Country risk is the existing failure probability businesses investing in new countries have to deal with.

Changes in exchange rates, unstable economic situations and moving politics are three factors that make these country risks be even more delicate.

10) Quality Risks

When a business develops a product or service that fails to meet customers' needs and quality expectations, the chance these customers will ever buy again is low.

In this way, the business loses future sales and revenue. Not to mention that some customers will ask for refunds, increasing business costs, as well as publicly criticize the company's products, leading to bad reputation (and a viral cycle that means even less $$ for the business).

11) Human Risk

Hiring has its benefits but also its risks.

Employees themselves involve a huge risk for a business, as they become to represent the company through how they work, mistakes committed, the public says and interactions with customers & suppliers,

A way to deal with human risk is to train employees and keep a motivated workforce. Yet, the risk will continue to exist.

12) Technology Risk

Security attacks, power outrage, discontinued hardware, and software, among other technology issues, are the events that form part of the technology risk.

These issues can lead to a loss of money, time and data, which has many connections with the previously mentioned risks.

Back-ups, antivirus, control processes, and data breach plans are some of the ways to deal with this risk.

How Businesses Can Use Risk Management To Grow Business

To mitigate any future threats, you need to prepare a comprehensive risk management plan.

This plan should detail the strategy you will use to deal with the specific challenges your business will encounter. Here’s what to do.

1) Identify Risks

Every business encounters a different set of challenges.

Before mapping the risks, analyze your business and note down its key components such as critical resources, important services or products, and top talent.

2) Record Risks

Once risks have been identified, you need to assess and document the threats that can affect each component.

Identify any warning signs or triggers of that recorded risk, also.

3) Anticipate

The best way to beat a threat is to detect and prepare for it in advance.

Once you know your business can be affected by a certain scenario, develop steps that you will take to stop the risk or to blunt its effects.

4) Prioritize Risks

Not all types of business risk have the same effect. Some can bring your startup to its knees, while others will only cause minimal effects.

To keep your business alive, start by putting in place measures that protect the vital functions from the most severe and most probable risks.

5) Have a Backup Plan

For every risk scenario, have at least two plans for countering the threat before it arrives.

The strategy you put in place should be in line with the current technology and trends.

Ensure your communicate these measures with all your team members.

6) Assign Responsibilities

When communicating measures with the team, assign responsibilities for each member in case any of the recorded risks affect the business.

These members should also be responsible for controlling the risks every certain time and maintaining records about them.

What is a Business Risk?

The term "business risk" refers to the exposure businesses have to factors that can prevent them from achieving their set financial goals.

This exposure can come from a variety of situations, but they can be classified into two:

  • Internal factors: The risk comes from sources within the company, and they tend to be related to human, technological, physical or operational factors, among others.
  • External factors: The risk comes from regulations/changes affecting the whole country/economy.

Any of these factors led to the business being unable to return investors and stakeholders the adequate amounts.

What Is Risk Management?

Risk management is a practice where an entrepreneur looks for potential risks that their business may face, analyzes them, and takes action to counter them.

The steps you take can eliminate the threat, control it, or limit the effects.

A risk is any scenario that harms your business. Risks can emanate from a wide variety of sources such as financial problems, management errors, lawsuits, data loss, cyber-attacks, natural calamities, and theft.

The risk landscape changes constantly, therefore you need to know the latest threats.

By setting up a risk management plan, your business can save money and time, which in some cases can be the determinant to keep your startup in business.

Not to mention, on the side, that risk management plans tend to make managers feel more confident to carry out business decisions, especially the risky ones, which can put their startups in a huge competitive advantage.

Wrapping Up

Becoming your own boss is one of the most rewarding things you can do.

However, launching a business is not a walk in the park; risks and challenges lurk around every corner.

If you are planning to establish a new business come 2022, make sure you secure its future by creating a broad risk management plan.

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Business Plan Risks How to present your business risks without scaring away investors

By Stever Robbins • Dec 11, 2004

Opinions expressed by Entrepreneur contributors are their own.

Q: I would like to include a risk analysis in my business plan. I don't know how to show risks without sending investors into an anxious frenzy.

A: Any start-up idea will have enough risk to fill a dozen business plans. No investor expects a risk-free plan. Angels and VCs know start-ups are incredibly risky. If they don't, don't take their money--they don't know what they're doing! Most projects fail for reasons that could have been (and sometimes were) predicted far in advance. Since entrepreneurs are optimistic folks by nature: They tend to brush off predictions of doom and charge ahead assuming they will find a way to overcome. You can often avoid the most dire scenarios with intelligent upfront risk planning.

The risk analysis in your plan is to show that you've thought through risks, that you know how to plan for probable risks, and that your plan can survive when things go wrong.

Your plan can address several kinds of risk. You don't need to address every kind of risk in the book, but pick the risk categories that are most relevant to your company and include a paragraph or two about each:

  • Product risk is the risk that the product can't be created. Biotech firms often have a high degree of product risk. They never know for sure they can produce the drug they are hoping to produce.
  • Market risk is the risk that the market will develop differently than expected. Sometimes markets take too long to develop, and cash runs out while a company is waiting for customers.
  • People risk is big in companies that depend on having certain employees or certain kinds of employees. I was with a company that had hired one of the world experts in a certain type of 3-D modeling. It was possible that without this man on board and happy, the company wouldn't be able to create their product.
  • Financial risk is the risk that a company will run out of money or mismanage their money in some way. Finance companies may have huge financial risk, since bad lending policies combined with poor investment policies can sink them.
  • Competitive risk is the risk that a competing product or service will be able to win. Many Web-based businesses have high competitive risk since they can be started with little money and have no way of locking in customers.

What investors want is to know that you are prepared to respond to risks. To the extent possible, outline what your response is to the risk you anticipate. After all, assuming you get funding, those risks may really come to pass. And you will really have to do something about it. By showing investors some of the alternatives you've thought through, you raise their confidence that you'll be able to deal if things don't go according to plan.

For example, consider the risk to a restaurant that people won't come back. What are the reasons you believe that would happen? What can you do to keep that from happening in the first place? It amazes me how many restaurants have a lousy menu selection or bad food and go under without ever asking customers, "Did you enjoy your meal? What could we do to make it better?" An at-the-table survey may be how you propose to avoid having the wrong menu. If things go wrong, you may decide to proactively invite critics to the restaurant for specific feedback on how to make the experience better.

The key is acknowledging that things can go wrong and demonstrating some creativity in finding a solution. You certainly needn't respond to every risk imaginable. Your goal is to provide enough to help your investors feel secure that you have anticipated and dealt with major risks, and they can count on you to handle things that come up once the business is under way.

Stever Robbins is a consultant specializing in mastering overwhelm, power and influence. The author of It Takes a Lot More Than Attitude...to Lead a Stellar Organization , he has been a team member or co-founder of nine startups, an advisor and angel investor, and co-developer of Harvard's MBA program. You can find his other articles and information at SteverRobbins.com .

This article originally appeared on Entrepreneur.com in 2002.

Stever Robbins is a venture coach, helping entrepreneurs and early-stage companies develop the attitudes, skills and capabilities needed to succeed. He brings to bear skills as an entrepreneur, teacher and technologist in helping others create successful ventures.

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How to write the risks and mitigants section of your business plan?

graphs, charts and visuals used to explain the risks and mitigation section of the business plan

Whilst the risks and mitigants section of your business plan might seem difficult to draft, it’s one of the most important parts of the document.

Neglecting this section can lead potential partners and investors into thinking that you either missed key risks asssociated with your business or that you have something to hide.

Luckily for you, this guide provides a comprehensive overview of the risks and mitigants section of your business plan and what information should be included in it.

Ready? Let’s get started?

In this guide:

What is the objective of the risks and mitigants section of your business plan?

What information should i include in the risks and mitigants section of my business plan.

  • How long should the risks and mitigants section of your business plan be?
  • Example of risks and mitigants in a business plan

What tools can you use to write your business plan?

It's important to remember that managing risk is key to successful business operations. Stakeholders such as investors and lenders are often interested in assessing both risk and reward before making a final decision about whether to finance a business or not.

Entrepreneurs often create imbalances by focusing predominantly on financial opportunities and neglecting risk. This section of your business plan aims to address that issue by having you clearly state risks that could be of detriment to your business as well as explaining the contingency measures in place to counteract them. 

Doing so helps build trust and credibility amongst readers that you will be able to deliver your plan.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

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The risks and mitigants subsection is at the end of the strategy section of your business plan, at which point the reader has a fairly clear idea of what your business does, what market you operate in and what your strategy to conquer that market is.

When writing this section, it’s important to be transparent. If you've forgotten to include a common or significant risk, the reader (particularly if it’s an investor), may think that you lack market knowledge.

Ultimately, you should state each business risk clearly, describe its potential impact and the chances of it occurring.You could use specific examples, data, or market trends to support your analysis.

You then need to discuss how you plan to mitigate these risks. This could be as simple as being insured against a particular risk, or more complex depending the circumstances.

For example, if a shortage of skilled labour is seen as a major risk, you could talk about your previous experience in hiring inexperienced workers and training them successfully to do the task at hand.

In any case, it is essential to outline procedures for regularly monitoring, evaluating, and updating your risk management activities. Prospective investors can be reassured that you are determined to manage risks appropriately and to adjust your business strategies by showing that you have a system in place to regularly review and amend your tactics if necessary.

It may prove helpful to categorize business risks based on their probability of occurrence and severity of impact. Common examples of risk categories include: 

  • Market risks: these risks are related to shifts in the market environment, consumer preferences, or the level of competition. 
  • Operational risks: these are risks related to the supply chain, personnel churn, or production bottlenecks.
  • Financial risks: these risks threaten the stability and sustainability of the business, potentially arising from unfavorable profitability, unsustainable financial structures, or cash flow dilemmas.

entrepreneur writing a the risks and mitigants section of their business plan

How long should the risks and mitigants section of your business plan be? 

When it comes to the length of the business plan, the ideal rule of thumb is to write two to three paragraphs per risk. 

However, the actual length of the section depends on several factors, such as the number of risks and the extent of information being provided.

When determining the length, remember:

  • While it's important to provide information about business risks, not every risk needs to be included. You should focus on including risks that have a high probability or a high impact.
  • There should be adequate space for relevant statistics, graphs, and visual comparisons, such as historical trends and forecasts.
  • Supporting documents can be included in appendices or reference sections if you have a lot of data, graphs, or other materials relating to the risk analysis.
  • The level of detail you need to include depends on the reader’s familiarity with the business and the industry. If your business is in an emerging industry, you may need to provide extensive details as the reader may not be familiar with it. 

Example of risks and mitigants in a business plan 

Below is an example of what the risks and mitigants section of your business plan might look like.

It lists each risk beforehand and then explains the nature of it, the consequences it could have and discusses methods to counteract it.

risks and mitigants section: business plan example

This example was taken from one of our business plan templates .

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

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In this section, we will review three solutions for writing a professional business plan:

  • Using Word and Excel
  • Hiring a consultant to write your business plan
  • Utilizing an online business plan software

Create your business plan using Word and Excel

Creating a business plan using Word and Excel is old fashion, error prone, and (very) time consuming.

First of all, using Excel to create your financial forecast is only feasible if you have a degree in accounting and experience in financial modelling, because lenders are unlikely to trust the accuracy of your financial forecast otherwise.

Secondly, using Word means starting from scratch and formatting the document yourself once written - a process that is quite tedious. There are also no instructions or examples to guide you through each section making the overall process much longer than it needs to be.

Thirdly, for a business plan to be really useful it needs to be tracked against the company's actual financial performance and regularly updated which is a very manual process if you are using Excel.

Hire a consultant to write your business plan

This is a good option if you have the budget for it - from experience you need to budget at least £1.5k ($2.0k) for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders).

Consultants are experienced in writing business plans and most of them adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

Use an online business plan software for your business plan

Another alternative is to use online business plan software .

There are several advantages to using specialized software:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can be inspired by already written business plan templates
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
  • You get a professional document, formatted and ready to be sent to your bank
  • The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here .

Also on The Business Plan Shop

  • How to do a market analysis for a business plan
  • What is a business plan and how to create one?
  • How to write the milestones section of your business plan
  • How to write the suppliers section of your business plan
  • What should you include in your business plan appendices

Do you know someone who could use some assistance with their business plan? Help them out by sharing this article!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Perform Business Risk Mitigation: Strategies, Types, and Best Practices

By Kate Eby | March 23, 2023

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Successful companies are always identifying, lessening, and eliminating business risks. We’ve gathered tips from industry experts on how they do this. We also provide risk assessment templates and step-by-step guidance on business risk mitigation.

Included on this page, you’ll find the main ways companies should respond to risks , best practices for business risk mitigation , a step-by-step process for performing good risk mitigation, and templates that can help guide you in assessing and dealing with business risks.

What Is Risk Mitigation?

Risks can pose a threat to a project or a business. Risk mitigation is the process of eliminating or lessening the impact of those risks. Teams can use risk mitigation in several ways to help protect a business.

Project leaders might use project risk management and mitigation to ensure the success of a specific project. Business leaders might use business risk mitigation — sometimes as part of overall enterprise risk management or enterprise risk assessment — to protect the long-term health of a company.

Why Is Risk Mitigation Important?

Risk mitigation is important because risks sometimes turn into realities. If your project team or business leaders haven’t figured out ways to deal with and lessen those risks, they can have a hugely negative impact on a project or business.

Andrew Lokenauth

“Business risk mitigation is important because it helps organizations to identify and address potential risks that could impact their operations, reputation, or bottom line,” says Andrew Lokenauth, a former finance executive with Goldman Sachs and JP Morgan, an adjunct professor at the University of San Francisco School of Management, and the founder of Fluent in Finance . “By proactively managing risks, organizations can minimize disruptions and protect their assets, stakeholders, and long-term viability.”

Here are some of the top reasons that business risk mitigation is important:

  • Maintain the Existence and Profitability of a Business: Some risks can torpedo the very existence of a business — especially if they happen when the business hasn’t prepared for them. Business leaders must identify and assess risks and figure out ways to lessen or eliminate high-priority risks.
  • Maintain a Business Reputation for Stability: Some risks, when they happen, can  damage a company’s customer relationships. Business leaders want customers to be able to trust the stability of a business. Preparing for risks helps ensure that stability. 
  • Keep Internal and External Stakeholders Happy: Both employees and external stakeholders want a business to succeed and be prepared for negative risks. Making sure your team performs good risk management — including risk mitigation — will give internal and external stakeholders confidence that the business is ready for any negative events.

Erika Andresen

  • Keep Your Staff and Others Safe: The mitigation measures you need for weather events will also protect the safety of your staff and others. Mitigation measures against problems such as fire damage can also protect staff and customers. 
  • Avoid Negative Societal and Economic Impacts: In some cases, risks to your organization can have large societal and economic impacts. Examples include risks to the operations of utilities, government agencies, or internet companies. Perform solid risk mitigation to prevent these negative risks or lessen their impact.
  • Know That No One Else Will Do It for You: Many people believe that certain risks just won’t happen or that some government agency or other group is monitoring the situation and will assist if there is a problem. That is often not true. “This is typical of most Americans — not even just business heads or business leaders — that you don’t think it’s gonna happen to you,” says Andresen. “You think if it does happen, it's not going to be that bad, and that you're going to get help from somewhere else. And all of those things are patently false.”

What Are the Types of Risk Mitigation?

When people talk about the types of risk mitigation, what they’re often referring to are types of risk responses or risk response strategies. Risk mitigation is one possible risk response, but it is not the only one.

Another important thing to remember is that not all risks are negative. There are positive risks — or opportunities — that can happen for your business as well. Experts have outlined five primary ways to respond to negative risks and five primary ways to respond to positive risks, both of which are important to the long-term health of a company.

These are the five primary risk response strategies for dealing with negative risks:

Luis Contreras

  • Mitigate: Risk mitigation involves taking steps to reduce the likelihood or impact of a risk. 
  • Transfer: Leaders can choose to transfer a risk to another entity. Buying insurance is a good example of transferring risk. You still take steps to prevent fires at your property, but when you buy fire insurance, the insurance company assumes much of the financial risk if a fire happens.
  • Accept: In some cases, it is simply not possible or economically feasible to avoid or mitigate risk. Leaders might choose to accept certain risks that are too costly to try to affect or that are unlikely to happen.“It may not be possible or practical to avoid or reduce a risk,” Lokenauth says. “In these cases, organizations may choose to accept the risk and manage it as it arises.”
  • Escalate: In project risk management — though not often in business risk mitigation — leaders choose to escalate certain risks. This response involves providing information on the risk to top organizational leadership, so they can make a decision. This is usually the response to a significant risk that would require significant costs to mitigate.

These are the five primary risk response strategies for positive risks:

  • Share:   If your company chooses to share a positive risk, that means it will work with another company or entity to take advantage of an opportunity. Sharing positive risk can increase the likelihood and impact of opportunities. However, they also require that the company split the resulting benefits. 
  • Exploit: When a company chooses to exploit a positive risk, it devotes special attention and resources to making sure an event happens.
  • Enhance:  Companies can enhance positive risks by improving the likelihood that it will happen. This is different from exploiting a risk, because the possibility still exists that the opportunity will never arise. 
  • Accept: If your company understands that a positive risk might happen, it might prepare to act on it without investing resources to try to increase the chances that it will happen.
  • Escalate: As with escalating negative risks, your team can escalate positive risks to company leadership to make decisions about which strategy to implement. This is common when teams identify opportunities that could have enormous benefit to the company but might take a large investment to enhance or exploit.

You can learn much more about risk assessments, and the primary ways that project managers and organizations can respond to both negative and positive risks, in this essential guide to project risk assessments .

Risk Mitigation Strategies

Businesses use a number of strategies to help them respond to business risks. These can include overall risk and contingency planning, as well as tactical moves, such as hiring a risk manager or outside risk management consultant.

Here are some overall risk response strategies teams can use:

  • Risk Management Planning: Teams will very often produce a risk management plan for individual projects, but they can also create a risk management plan for an entire enterprise. This plan should describe how your team plans to identify, assess, respond to, and mitigate risks to the organization. You can learn much more about risk management plans and planning and can download risk management plan templates .
  • Contingency Planning: Contingency planning is usually a part of project risk management, but teams can create contingency plans for their entire organization. Contingency plans include specific actions your team will take if a risk actually happens. The contingency plan might include extra funds or extra staff to respond to a risk.
  • Business Continuity Planning: Business continuity planning is the most common risk response strategy that organizations use to deal with risks to the entire enterprise. For specific projects, organizations will more often use strategies such as contingency planning and project risk management planning. The goals of business continuity planning are to identify important risks to the organization and make plans for what the organization will do to lessen or eliminate those risks.

You can learn much more about business continuity plans . You can also download business continuity plan templates .

  • Setting Aside Contingency Reserves: These are funds an organization sets aside to help it deal with and mitigate important risks if they happen.
  • Employing a Risk Manager: Many organizations choose to employ a full-time risk manager to oversee the organization’s entire risk management program. This role may involve helping with project risk management, or overseeing the more general management of risk and compliance across an organization.
  • Contracting with Outside Consultancies: Many organizations contract with outside risk experts to help with risk assessments and business continuity planning.
  • Employee Training: Forward-thinking organizations also conduct employee training and drills to bolster their contingency and risk mitigation plans. The training helps employees understand what they should be doing if a risk happens. You can learn more about such training and drills as part of contingency plans. 
  • Product Testing: For software and technology companies especially, it’s important to do product testing throughout the development of a product. That testing will lower the risk that your organization will have to spend extra money to fix problems or to repeat development work.
  • Following Information Security Best Practices: Information security issues are a huge risk for many organizations. Most organizations understand the importance of good information security practices, such as implementing strict password policies and two-factor authentication requirements.

Risk Mitigation Best Practices

Experts recommend following certain best practices for business risk mitigation. Some best practices include being proactive in identifying and assessing risks and making management policies clear to all stakeholders.

Here are some important best practices for business risk mitigation:

  • Create a Strong Culture of Risk Management: It’s important that your organization and its leaders understand the importance of investing in solid risk management. Avoid the temptation to believe that risk management is not important or necessary. “Humans want to avoid risks, so we want to even avoid the discussion of risks,” Contreras says. “Good risk management forces you to have those discussions. You have to face them and look them in the eye, then make some decisions on how you're going to handle them. Don't let it fall by the wayside.”
  • Involve Stakeholders: Make sure you communicate with and involve stakeholders in your risk management work. That means asking for their input as you identify and assess risks.
  • Create a Clear and Transparent Risk Management Framework and Policy: Your organization should outline the basics of its risk management program in a risk management policy. Everyone in your organization should have access to and understand that policy. “A risk management policy should outline the organization's approach to risk management, including the roles and responsibilities of different stakeholders; the processes for identifying, analyzing, and responding to risks; and the methods for monitoring and reviewing the effectiveness of risk management efforts,” Lokenauth says.
  • Be Proactive: It is vital for any organization to be proactive and aggressive in identifying and planning for risks. Lokenauth recalls a time when he worked for a large company in New York that wasn’t prepared for all risks. When Hurricane Sandy hit in October 2012, the firm had no place for its employees to work. “We were home for a week or two getting paid, and we weren't doing any work,” he says. “Things weren't getting done. It took them about a week or two to send us laptops. And then it took another week to try to figure out where to put us, to rent some space in Jersey City. If they had a plan in place for a thing like that, it would have been better. “It's important to be proactive about identifying and addressing potential risks rather than waiting for them to occur,” he says. Contreras adds that a business leader’s perspectives on risks can affect how an entire company approaches risk — either to the company’s benefit or to their detriment. “Small and medium-sized businesses are usually led by one big leader,” he says. “That leader’s perspective can really sway the business — and maybe not in a good way. The leader might be super optimistic, always thinking, ‘Yeah, we can do this.’ But the leadership team really needs to look at things and ask, ‘What if it doesn’t go?’ What would be the downside here? What are the things that can go wrong?’ So you want to get people in a room and start thinking negatively. ‘What are the things that can go wrong? And what can we do about them? What can we do to mitigate them?’”
  • Be Comprehensive: It’s important that your organization thinks about risks in all areas. Avoid focusing only on what leaders think might be the most obvious areas for risk. “It's important to develop a comprehensive risk management plan rather than focusing on individual risks in isolation,” Lokenauth says.
  • Conduct Employee Training or Drills: Risk mitigation isn’t finished once a company writes a contingency plan. Leaders must also train employees to perform the actions outlined in the plan. They must also determine whether that contingency plan is going to be effective by performing drills. You can learn more about training and drills in contingency planning.
  • Continuously Monitor Possible Risks: Too many organizations perform one risk assessment, then believe they are finished — sometimes for a year or two or more, experts say. However, risks are constantly changing, and organizations need to continually identify and assess new risks to avoid costly oversights. That means requiring routine risk assessments and creating a culture that is always monitoring and addressing new risks. “You want to establish policies on how you identify and monitor risks, and you want to monitor them every month,” Lokenauth says. That can be as simple as making sure your risk department works through a monthly checklist of risks that you are tracking and what’s happening with them. It also means watching for new risks or for changing circumstances around current risks, experts say.
  • Make Changes Where Needed: When your organization’s continual assessment shows that a new risk has arisen, or that an older risk is changing, it must make changes in its risk response plan. “If you grow as a company, you now have a different footprint in which you need to assess your risk,” Andresen says. “If you shrink — again, you have a different footprint. You might not need the same control measures or countermeasures, and you can put that money somewhere else.”
  • Communicate Your Risk Management Plans: It’s vital that your organization communicates often and effectively with organization leaders, employees, and other stakeholders about the organization’s risk management work.

What Is the Risk Mitigation Process?

Experts sometimes use the term risk mitigation process to describe how organizations identify, assess, and prepare to lessen or mitigate risks. More often, experts use the term risk management to describe that work.

Here are the seven basic steps of the risk management process:

  • Identify All Possible Risks: Gather a team or multiple teams to offer input on all possible risks to your organization. You might do this through formal meetings or gather input in other ways. “The first thing you would do is have every department do their risk analysis — but not in a silo,” Andresen says. “You do want them talking to each other. Because you’ll get some people being inspired by the others. You’ll get others validating the risk of others. And you get a whole operating picture of the entire company: ‘Where are we weak? Where are we strong?’” Lokenauth suggests using such options as “brainstorming sessions, risk assessments, or reviewing industry data” to identify risks. Ask everyone involved — internally and externally — to think broadly about all possible risks. Your team can use a questionnaire to assess potential risks to your organization and analyze its risk culture.
  • Analyze Risk Probability and Impact: After your team identifies all risks, it will need to assess each risk’s probability and the potential impact on your business. “You have to figure out what exactly is the most vital piece of your ability to conduct your business, then figure out the risks to that,” Andresen says. “Then you have to look at internal and external risks. What are the internal risks that you can encounter? And what are your external risks that you could potentially encounter? How do you want to solve for them? ”Contreras notes that your team can also assess the top risks for various departments within your organization, along with various kinds of risks. “If, say, it's a supplier risk, what are the top three suppliers that we should be concerned about?” he says. “And what are the top three infrastructure risks? What are the top three HR staffing risks that we have?”
  • Prioritize Risks: Once your team has studied and assessed the probability and potential impact of each risk, it must then prioritize which risks are most important to address. “As the likelihood becomes very high — let's say over 50 percent — then you decide, ‘OK, we need to do something to mitigate that,’” Contreras says. “Then the second determination would be: ‘What's the cost?’ If it’s high likelihood and high dollars, those are the ones you do want to focus on — the more likely it is to happen and the more obvious the cost impact.” For example, a risk that could cost your organization millions of dollars will take priority over a risk that would cost them thousands at most. Similarly, a risk that is almost certain to happen will take priority over a risk that has almost no chance of happening.
  • Create Response Plans: Create plans to deal with or lessen the effects of the most important risks. Your organization likely won’t have the resources to mitigate every risk your company identifies. That’s why you prioritize the most important risks to face. “The next step is to develop responses to address the important risks,” Lokenauth says. “This may involve implementing controls or safeguards to prevent the risk from occurring, transferring the risk to a third party, or accepting the risk and managing it as it arises.” Lokenauth adds that your team should consider the costs to your organization of mitigating even the high-priority risks. If mitigating a high-priority risk will be prohibitively expensive, an organization might decide to simply accept that risk, while mitigating lower-priority risks.
  • Track and Monitor Risks: Remember that business risk mitigation is an ongoing, evolving process. Continually track risks and potential changes in risk probability or impact. Contreras suggests that risk teams hold regular meetings to assess and monitor risks. “You probably should make it monthly — where you revisit the risks, and you're either changing the probability, or you're taking some out because they didn't happen, or some of them occurred,” he says. “Now, it becomes not a risk, but an issue — a problem that you have to begin to solve.”
  • Monitor Mitigation Measures: Your organization should also monitor its mitigation measures. Monitor how and whether your teams are implementing risk mitigation measures. In addition, monitor how the mitigation measures are working and what risks have already occurred.
  • Report to Organization Leaders: Regularly report to organizational leaders about ongoing risks and mitigation measures.

Example Risk Response Plan

Example Business Risk Response Plan

Download a Sample Business Risk Response Plan for  Excel | Microsoft Word

Download this completed example business risk response plan that can help your team understand how to write a risk response plan for your organization. This plan includes sample data, with components such as include risk, risk severity, description of mitigation plans for that risk, and if and how those mitigation plans are working. Use this template as a starting point, and customize it to create your own business risk response plan.

Risk Mitigation by Departments and Broad Areas

Teams can assess business risks by department, such as operations or sales. They can also assess them by broad categories, such as technical risks or compliance risks. This will help organizations avoid costly oversights during risk mitigation.

Organizations might assess risk in various departments, such as the following:

  • Human Resources

They might also assess risks in broader, thematic areas. Those areas might include:

  • Compliance Risks: There can be risks in areas where laws or government rules require certain actions and issue penalties for noncompliance.
  • Management Risks: There can be risks surrounding a company’s management, such as a key leader leaving the company.
  • Operational Risks: Risks can arise based on the operational structure of your organization, such as how it sources materials or hires staff members.
  • Overall Costs Risks: Some risks threaten to significantly increase your company’s costs to operate.
  • Reputational Risks: Some risks relate to your company’s image and reputation among customers or clients.
  • Resources Risks: There can be risks to the resources your company needs to operate.
  • Strategic Risks: Some risks involve a company’s overall business strategy.
  • Technical Risks: There can be risks related to technology your company is using or producing.

Your team might also consider doing what is called a PESTLE analysis . In this analysis, your team considers the overall business environment and potential risk in six areas: political, economic, social, technological, environmental, and legal. 

Tip: You might see this type of analysis written as a PESTEL analysis . Both acronyms indicate the same six areas but are written in a different order.

PESTLE Analysis Template

PESTLE Analysis Grid Template

Download a PESTLE Analysis Template Excel | Microsoft Word

Download this template to help guide you through a PESTLE analysis. This analysis helps your team focus on and think about risks to the business in six broad areas. Use the empty columns to list potential risks to your organization in each category and summarize your risk mitigation plan.

Risk Mitigation Tools

A variety of tools are available to help your team assess and mitigate risks. These include risk management plans and assessments. Many companies also use risk assessment frameworks (RAFs), which specifically measure IT risks.

These are some tools that can help all companies with risk management and risk mitigation:

  • Risk Assessment Matrix: A risk assessment matrix can help your team calibrate risks based on probability and likelihood.
  • SWOT Analysis: A SWOT analysis can help your team analyze threats to your organization, along with strengths, weaknesses, and opportunities.
  • Root Cause Analysis: A root cause analysis can help your team determine the root cause of an issue or problem affecting your company. 
  • Business Impact Analysis: A business impact analysis is a process that teams work through to assess the possible effects of major interruptions to an organization’s operations. Most often, these potential interruptions are events such as natural disasters, major accidents, or other emergencies.

These are some common RAFs that IT experts use:

  • Factor Analysis of Information Risk (FAIR)
  • Committee of Sponsoring Organizations of the Treadway Commission (COSA) Risk Management Framework
  • Control Objectives for Information Technologies (COBIT) from the Information Systems Audit and Control Association
  • Operationally Critical Threat, Asset, and Vulnerability Evaluation (OCTAVE) Framework from Carnegie Mellon University
  • Risk Management Framework from the National Institute of Standards and Technology (NIST)
  • Threat Agent Risk Assessment (TARA), created by Intel

Risk Mitigation vs. Contingency

A risk mitigation plan might include a contingency reserve or contingency. While the risk mitigation plan includes many elements, the contingency is simply a reserve of funds, time, or other resources that can help mitigate certain risks.

Risk Mitigation vs. Risk Management

Risk mitigation is one part of the entire risk management process. When your organization performs risk management, it will perform risk assessments that might call for risk mitigation.

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Why Are Major Risks in the Business Plan?

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Purpose of Financial Analysis

Strategic analysis of a company, what is 'systems thinking' in business.

  • The Purpose of Analytical Business Reports
  • Fundamental Principles of Strategic & Business Planning Models

Risk factors are possible events that, should they happen, could cause a company’s revenues or profits to be lower than what the owner had forecast. They are a standard part of a thorough business plan, whether the plan is designed for internal use by the management team or will be presented to outside investors. Risk factors are also called threats, because they threaten the business’s success and in extreme circumstances even its survival.

Encourages Contingency Planning

The risk factors section of the business plan should go beyond simply listing what might go wrong. Being aware of what could negatively impact the company is important, but the real value of including risk factors is the business owner’s thinking process to determine how she would mitigate the risks to minimize the financial damage to her company. The thinking process is referred to as contingency planning, also know as “what if” analysis. The business owner will make changes to her marketing strategies, operations and financial management in response to these risks becoming a reality.

Focus on the Business Environment

A company should have a system in place to gather information about emerging or potential risks. Monitoring competitors on an ongoing basis is one aspect of this system. The decisions a company’s competitors make pose threats, because they are designed to give the competitors a stronger market position by taking potential business away from the company. Risk factors are not just considered at the time the company is preparing its annual business plan -- they are year-round considerations, because new threats emerge throughout the year.

Alert Potential Investors

A venture capital firm or angel investor that is contemplating putting money into a business enterprise must assess the risk that the company’s financial results will be lower than forecast. The value of the company grows as the revenues and profits of the business grow. The risk factors alert the investor to the fact there is always a possibility of losing part or all of the money he puts into the company. If the investor believes the risks could severely hurt the company should they occur, he may decline to make the investment. As a practical matter, sophisticated investors do their own risk analysis prior to putting money in a company, but the fact the management team is aware of, and has strategies for dealing with, the risks can make the investors more confident about the management team’s abilities.

Moving Forward Confidently

Analyzing risk factors allows the management team to be confident it is ready for whatever business environment the company may face in the upcoming year and beyond. The team has strategies in place that can be quickly implemented to minimize the damage caused by threats from competitors or changes in the overall economy. The management team assesses which risks are most likely to become actual threats and which have a very low likelihood of occurring. Owners of companies will always have external threats to worry about, but the risk analysis process helps reduce the number of worries to those that have the potential to negatively impact their revenues or profits.

  • Inc.: Managing Risk in a New Venture

Brian Hill is the author of four popular business and finance books: "The Making of a Bestseller," "Inside Secrets to Venture Capital," "Attracting Capital from Angels" and his latest book, published in 2013, "The Pocket Small Business Owner's Guide to Business Plans."

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business plan risks

Business Plan 101: Critical Risks and Problems

business plan risks

When starting a business, it is understood that there are risks and problems associated with development. The business plan should contain some assumptions about these factors. If your investors discover some unstated negative factors associated with your company or its product, then this can cause some serious questions about the credibility of your company and question the monetary investment. If you are up front about identifying and discussing the risks that the company is undertaking, then this demonstrates the experience and skill of the management team and increase the credibility that you have with your investors.  It is never a good idea to try to hide any information that you have in terms of risks and problems.

Identifying the problems and risks that must be dealt with during the development and growth of the company is expected in the business plan. These risks may include any risk related to the industry, risk related to the company, and risk related to its employees. The company should also take into consideration the market appeal of the company, the timing of the product or development, and how the financing of the initial operations is going to occur. Some things that you may want to discuss in your plan includes: how cutting costs can affect you, any unfavorable industry trends, sales projections that do not meet the target, costs exceeding estimates, and other potential risks and problems.  The list should be tailored to your company and product. It is a good idea to include an idea of how you will react to these problems so your investors see that you have a plan.

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In the ever-evolving business landscape, risks and uncertainties are as inevitable as change itself. But are these risks merely stumbling blocks, or can they be stepping stones to greater resilience and success? 

Whether you’re an entrepreneur or a seasoned corporation, understanding and effectively managing risks is pivotal to the longevity and prosperity of your business.

We will explore the strategies successful businesses use to anticipate potential threats and turn them into opportunities for growth and innovation, uncovering the art and science of risk mitigation. We’ll examine every critical aspect of risk appetite, from financial risks to operational disruptions, technological challenges, and unforeseen market shifts.

Let’s transform risk into reward, uncertainty into certainty, and challenges into triumphs.

Table of contents

What is risk mitigation, the importance of risk mitigation for businesses, benefits of risk mitigation, types of risks your business may encounter, types of risk mitigation strategies, best practices for mitigating risks, how leantime can help mitigate risk, key risk indicators (kris) and early risk identification, risk mitigation as part of the broader risk management process, leveraging best practices and industry standards.

Risk mitigation refers to minimizing potential risks that could negatively impact a project or business. This is achieved by creating and implementing a plan to manage, eliminate, or reduce the occurrence of setbacks. Once the risk mitigation plan is executed, it is monitored to track progress and determine whether any adjustments are required.

“In brief, risk mitigation refers to the strategies and methods implemented to reduce risk to an acceptable level for the business. While adopting a risk management plan from another business may be tempting, your plan should be tailored to your specific business strategy.”

Investing time in developing a risk assessment can play a significant role in maintaining a healthy relationship with clients and preventing loss of business. Let’s examine what you aim to achieve when reducing risk factors in more detail.

In today’s dynamic and uncertain business landscape, effective risk mitigation strategies have become more critical than ever before. Businesses must proactively identify, evaluate, and mitigate all potential risks that could impact their operations, reputation, and bottom line.

Whether financial, operational, legal, or strategic, every type of risk can have significant consequences for a business. Therefore, they must adopt a comprehensive risk management approach, including risk assessment, treatment, and monitoring.

The business can maintain stability, protect its assets, and ensure long-term success despite the increasingly complex and uncertain business environment.

A risk mitigation strategy offers numerous benefits, including improved decision-making, reduced financial loss, enhanced operational efficiency, and increased stakeholder confidence.

With these types of risk mitigation used, it is essential to understand the different types of risks that your business may face. By identifying these risks, you can develop appropriate mitigation strategies to reduce their impact on your organization. Some common types of risks that may be encountered include:

Compliance Risks

These and other risks are associated with the potential failure to comply with laws, regulations, and industry standards that apply to your business. Non-compliance can result in fines, penalties, and damage to your company’s reputation.

Legal Risks

Legal risks involve potential litigation or disputes arising from contractual disagreements, employee issues, intellectual property infringement, or other legal matters. Addressing legal risks may require the involvement of legal counsel and could lead to costly settlements or judgments.

Strategic Risks

Strategic risks are the potential negative consequences that can arise from the decisions and actions taken by your business. These risks can arise due to various factors, such as poor market positioning, competitor actions, or ineffective business strategies. They can adversely affect the overall success of your business.

With risk mitigation, it is important to continually evaluate and adjust your business plan to stay ahead of potential threats. This may involve conducting market research, examining emerging trends, and developing contingency plans that can be implemented quickly in response to unforeseen events.

By effectively managing strategic risks, you can increase your business’s resilience and improve its chances of long-term success.

Reputational Risks

Reputational risks are among the most significant threats that a company may face in today’s highly competitive business environment. They can arise from various sources, such as negative publicity, social media backlash, or customer dissatisfaction. They can damage a company’s reputation, making it harder to attract and retain new customers and ultimately impacting its bottom line.

To mitigate risk, it is vital for companies to maintain open communication with all stakeholders and respond proactively to any issues that may arise. It is crucial to identify possible risks, assess their impact, and develop a comprehensive strategy to address them.

This strategy should include measures to monitor and manage online and offline conversations about the company and respond quickly and effectively to any negative comments or feedback.

In addition, companies should establish clear policies and procedures for addressing reputational risks, including guidelines for communicating with stakeholders, handling crises, and managing social media.

They should also invest in training their employees to handle reputational risks and ensure that everyone in the organization understands the importance of protecting the company’s reputation.

Overall, managing reputational risks requires a proactive and strategic approach. By maintaining open communication with stakeholders, monitoring conversations, responding quickly and effectively, and investing in employee training, companies can protect their brand image and public perception and ultimately ensure their long-term success.

Operational Risks

Operational risks encompass any factors that may occur that could disrupt your business’s day-to-day operations, such as equipment failure, supply chain disruptions, or human error.

To minimize operational risks, it is crucial to implement effective management processes, maintain up-to-date technology and equipment, and ensure employees are well-trained and follow established procedures.

In an ever-changing business landscape, it’s crucial to have a solid understanding of the common strategies to protect your organization from potential hazards. These strategies can help you navigate challenges and reduce risks’ overall impact.

Let’s explore the four common strategies for managing and reducing risks:

Avoidance is a proactive approach to risk mitigation, where the business takes measures to prevent the risk from occurring in the first place. This might involve altering business plans or processes to eliminate the potential risk. One example, a company might decide not to enter a new market with high compliance risks, or it might choose to discontinue a product line with significant legal risks.

Reduction focuses on minimizing the likelihood of a risk happening or reducing its impact if it does occur. This strategy involves implementing processes, technologies, or training that can help mitigate the potential negative effects of a risk.

For instance, a business might invest in employee safety training to reduce the chances of workplace accidents or implement strong cybersecurity measures to protect against data breaches.

Transference

Transference involves passing the risk consequence to a third party, such as an insurance company, a contractor, or a supplier. By transferring the risk, companies can effectively manage a risk event’s potential financial and operational implications.

Examples of risk transference include purchasing insurance policies to cover potential losses or outsourcing certain tasks to specialized vendors who can better manage specific risks.

Acceptance means embracing the risk as it stands, either because the possibility of reward outweighs the potential negative consequences or because the probability of the risk occurring is minimal or its impact is minor.

This strategy is often used when the cost of mitigating the risk is greater than the potential loss, or when the risk is deemed an inherent part of doing business. In these cases, companies might choose to accept the risk and focus on managing the consequences if the risk event occurs.

In conclusion, understanding and implementing these common risk mitigation strategies can help your business effectively manage potential threats and pave the way for continued growth and success.

In order to effectively manage and reduce risks in your business, it is essential to follow a set of best practices. These practices aim to provide a systematic and comprehensive approach to risk management, ensuring that potential threats are addressed proactively.

Identifying Risks

The first step in mitigating risks is to identify them. This involves thoroughly analyzing your business operations, processes, and environment to uncover potential threats and vulnerabilities. By identifying risks early, taking actions and appropriate measures to prevent or minimize their impact on your business.

Assessing Likelihood and Impact

Once you have identified the different risks, assessing their probability of occurrence and potential impact on your business is crucial. This will help you determine the severity of each risk and prioritize your risk mitigation efforts and resources accordingly.

Understanding the probability and repercussions of risks enables you to make informed decisions about which risks require immediate attention and which can be monitored over time.

Prioritizing Risks

This is a critical step in the risk mitigation process. By ranking risks based on their probability and impact, you can focus your efforts on taking action on the most significant threats first. This ensures that resources are allocated efficiently and that high-priority risks are managed effectively.

Treating Risks with Appropriate Actions

Once you have prioritized risk levels, creating and implementing appropriate risk mitigation strategies is essential. These can include avoidance, reduction, transference, or acceptance, depending on the nature and severity of each risk.

The choice and types of risk and strategy should be tailored to your specific business needs and objectives, ensuring that risks are managed to align with your overall goals.

Monitoring Risks Regularly

Risk management is an ongoing process that requires continuous monitoring and assessment. Regularly reviewing the status of identified risks and tracking the effectiveness of implemented mitigation strategies is essential for maintaining a proactive approach.

This also allows you to identify new risks that may emerge and adapt your strategies accordingly.

Reporting on Risks to Stakeholders

Effective communication is a key component. It is important to keep stakeholders informed about identified risks, their potential impact, and the steps being taken to mitigate them. Transparent reporting fosters a culture of accountability and trust, ensuring that all parties are aligned in their efforts to manage and mitigate risks.

Following these best practices, you can create a strong business risk management foundation. Utilizing project management software like Leantime can aid in reducing risks through features such as customization, automation, collaboration, and visualization, ensuring a thorough approach to handling and controlling potential business risks.

Effective risk mitigation requires a comprehensive approach that incorporates various tools and strategies. Leantime’s project management software offers several features that can help organizations manage and risk avoidance more effectively:

Customization Features

Leantime provides customization features that allow your business and organization to tailor their risk management processes to their unique needs. These customization features enable the software to be tailored to the unique requirements of each organization, ensuring that it can effectively support its risk management processes.

By providing customizable features, Leantime makes it easier for organizations to identify and manage other business risks promptly, which can lead to better operational efficiency, increased productivity, and improved overall performance.

With Leantime, businesses and organizations can have peace of mind knowing that their risk management processes are customized to their specific needs and are being managed effectively.

Automation to Streamline

Automation is a key aspect of risk mitigation, as it helps to reduce the likelihood of human error and improve efficiency. Leantime offers automation features that can streamline risk mitigation processes, such as automated task assignments and notifications, allowing them to stay on top of certain risks and take prompt action when needed.

Collaboration Tools for Effective Teamwork

Effective risk mitigation often requires collaboration among team members and across departments. Leantime’s collaboration tools, such as shared workspaces and real-time communication features, facilitate teamwork and ensure that all stakeholders are on the same page when it comes to addressing risks.

Visualization for Better Understanding

Understanding the potential impact of risks is crucial in developing appropriate mitigation strategies. Leantime offers visualization features, such as risk heat maps and Gantt charts , that help employees better comprehend the severity and likelihood of risks, enabling them to make more informed decisions on how to address them.

Centralization of Information for Easy Access

Having a centralized location for risk information is essential for efficient risk management. Leantime provides a central hub where you can store and access all relevant risk data, making it easier for team members to stay informed about potential risks and take appropriate action to mitigate them.

Effective risk mitigation involves understanding the importance of Key Risk Indicators (KRIs) and recognizing the benefits of assessing risks. This section delves into these critical aspects of risk management.

Importance of KRIs

Key Risk Indicators (KRIs) are essential metrics that measure the likelihood of an adverse event occurring and its possible effect on the organization. These indicators help identify potential threats and prioritize their mitigation efforts. 

By monitoring KRIs, most organizations can proactively address risks before they escalate and cause significant damage. In the context of risk mitigation, KRIs serve as a valuable tool to assess the effectiveness of current strategies and make necessary adjustments to protect the business.

Benefits of Early Risk Identification

It’s important for successful risk mitigation. Identifying risks at an early stage allows the organization to address them more effectively and reduce their potential impact. Some benefits include the following:

  • Greater Preparedness: Early risk identification enables organizations to develop comprehensive risk mitigation plans, ensuring that all potential issues are accounted for and dealt with accordingly.
  • Better Resource Allocation: By identifying risks early, an organization can allocate resources more efficiently, prioritizing high-risk areas requiring immediate attention and minimizing potential harm.
  • Increased Adaptability: Early identification of other risks allows organizations to adapt and respond to changes more effectively, reducing the likelihood of potential disruptions and promoting business resilience.

Risk mitigation is an essential component of the broader risk management process. It focuses on reducing the impact of potential risks by developing specific plans and actions to manage, eliminate, or limit setbacks as much as possible.

Connection Between Risk Mitigation and Risk Management

Risk management encompasses identifying, assessing, and prioritizing risks, followed by implementing a risk mitigation plan. These strategies are designed to address certain risks and minimize their impact on the business.

By incorporating risk mitigation into risk monitoring, businesses can proactively address potential setbacks and maintain a stable, secure, and profitable environment.

Importance of having a risk mitigation plan

A well-developed risk mitigation plan is crucial, as it helps promptly and efficiently address and identify risks. A risk mitigation plan includes essential steps such as identifying, assessing, prioritizing, treating, monitoring, and reporting risks.

Adhering to these guidelines, businesses can proficiently handle potential challenges and ensure the seamless operation of their activities.

Risk mitigation focuses on avoidance, reduction, transference, and acceptance, allowing an organization to tackle different types of risks, including compliance, legal, strategic, reputational, and operational risks. 

Leantime, a project management software, can help your team of employees mitigate risks through features like customization, automation, collaboration, and visualization. By utilizing Leantime, you can enhance their processes and ensure a successful risk mitigation plan.

Adopting best practices and industry standards is important for businesses to develop effective risk mitigation strategies. Organizations like the Occupational Safety and Health Administration (OSHA) and the International Organization for Standardization (ISO) provide guidelines and standards that can help create comprehensive risk mitigation plans.

Adopting Best Practices From Organizations Like OSHA and ISO

OSHA provides safety and health regulations for various industries, ensuring that organizations maintain a safe working environment and minimize the risk of accidents and injuries.

Complying with OSHA standards reduces the likelihood of operational risks and helps a business avoid legal and reputational risks associated with workplace accidents.

Similarly, ISO offers various international standards covering various aspects of business operations and software development, including quality management, information security, and environmental management.

By adopting ISO standards, a business can ensure consistency in its processes, reduce the likelihood of errors, and enhance its overall risk mitigation efforts.

Continuously Refining Risk Mitigation Plans

Risk mitigation is an ongoing process that requires a business to continually monitor, assess, and update their plans. By staying informed about the latest industry standards and best practices, businesses can adapt their risk mitigation strategies to address new or evolving risks.

This proactive approach to risk management ensures that the business remains resilient and can swiftly respond to potential challenges.

Leveraging best practices and industry standards is crucial to an effective risk mitigation strategy. By adopting guidelines from organizations like OSHA and ISO and continuously refining risk mitigation plans, the business can successfully navigate possible risks and secure their long-term success.

In conclusion, risk mitigation is crucial to managing a successful business. As we have discussed, a business may encounter various types of risks, such as compliance, legal, strategic, reputational, and operational risks.

To effectively mitigate these risks, companies must employ widely used risk reduction techniques like avoidance, reduction, transference, and acceptance.

One of the best ways to mitigate risks is by following a systematic approach that includes identifying, assessing, prioritizing, treating, monitoring, and reporting risks.

Implementing these practices ensures that the business is well-prepared to address potential challenges and maintain a competitive edge in their respective industries. Furthermore, incorporating risk mitigation best practices and industry standards can provide additional support in managing risks effectively.

Lastly, utilizing project manageme nt software like Leantime can greatly assist in mitigating risks. With customization, automation, collaboration, and visualization features, Leantime empowers your business to manage its risks better and ensure continued success.

As business navigates an ever-changing landscape, it is essential to prioritize risk mitigation efforts to safeguard the company’s future.

By implementing effective strategies and leveraging tools like Leantime, organizations can confidently face potential challenges head-on and maintain a strong foundation for continued growth.

business plan risks

Gloria Folaron

Gloria Folaron is the CEO and founder of Leantime. A Nurse first, she describes herself as an original non-project manager. Being diagnosed with ADHD later in life, she has hands on experience in navigating the world of project and product management and staying organized with ADHD.

Support Leantime

Leantime is an open source project and lives and breathes through its community.

If you like Leantime and want to support us you can start by giving us a Star on Github or through a sponsorship.

US sets out cost benefits of offshore wind grid ahead of rule changes

  • Medium Text

Offshore transmission links will help to optimise growing wind capacity.

  • A new federal report proposes the buildout of interregional offshore wind transmission but looming rule changes must minimise development risks to drive the plan forward.

Offshore wind projects in US North Atlantic

Editing by Robin Sayles

business plan risks

Neil provides news and analysis to a number of energy and African business publications. He also writes reports on Africa for the United Nations and the African Development Bank.

A view shows oil terminal Kozmino near Nakhodka

Business Chevron

Chinese EV brands face steep ramp-up in Europe

Chinese EV startup Nio sets starting price for new version of ET7 sedan

Chinese electric vehicle (EV) startup Nio has set the starting price of the new version of its ET7 sedan at 428,000 yuan ($59,063), its chief executive said on Thursday.

China's BYD launch in Jakarta

business plan risks

‘Right to Disconnect’ Plan in California Hits Employer Backlash

By Chris Marr and Andrew Oxford

Chris Marr

A California “right to disconnect” proposal aims to protect workers from the growing expectation that they’re always available to their bosses, spurring opposition from business groups that say it would create a compliance mess especially for management of salaried employees.

The bill ( AB 2751 ) would require employers to identify specific work hours for their employees and prohibit them from demanding workers respond to communications outside those hours, except for emergencies and scheduling changes.

If enacted, it would be the first state law of its kind in the US, although more than a dozen countries including Australia , France, and Mexico have enacted some version of a “right to disconnect.” Employee burnout has become a common concern due to the growing ubiquity of smart phones and remote work during and following the Covid-19 pandemic, with 42% of desk workers and managers globally reporting they’ve experienced burnout, according to a 2023 Future Forum survey.

US workers traditionally have other legal protections against nonstop work expectations, such as overtime laws that require businesses to pay them one-and-a-half times their regular rate for hours beyond 40 per week. But many office-professional and managerial positions are paid a fixed salary and considered exempt from overtime laws.

The California bill would apply to salaried as well as hourly workers, which is a strange policy choice that would complicate compliance, said employment attorney Joy Rosenquist of Littler Mendelson P.C. in Sacramento. Salaried employees typically have more flexibility with no strictly set work schedule like the one the bill requires employers to establish.

“As exempt employees, we’re paid a salary for doing our work whenever we need to,” she said. Some days, that might mean leaving mid-afternoon to pick up a child from school and then logging into work later that evening to finish up the day’s to-do list.

“In a weird way, it really subverts flexibility for exempt employees,” Rosenquist said.

business plan risks

The bill has a long way to go before it could become law. The state Assembly’s Labor and Employment Committee advanced it in an April 17 vote, but lawmakers voiced concerns about how it would function in real-world workplaces. It still needs votes from the full Assembly and Senate before it would go to Gov. Gavin Newsom (D).

Labor groups TechEquity and the United Food and Commercial Workers back the measure. But several major business groups, including the California Chamber of Commerce and Society for Human Resource Management, oppose it .

New York City and Washington state previously considered “right to disconnect” proposals but didn’t enact them.

For hourly workers, California law already includes stronger protections than federal statutes, such as overtime pay calculated daily for hours beyond eight per day. For work beyond 12 hours per day, the overtime pay increases to double the worker’s usual hourly rate.

The US Department of Labor is close to finalizing a rule to expand federal overtime protections , but would still cover a smaller portion of workers than California’s law.

‘Constantly Accessible’

Employment lawyers are increasingly hearing from workers about the blurred boundaries around work hours, Mariko Yoshihara, legislative counsel and policy director for the California Employment Lawyers Association, told lawmakers at the April 17 committee hearing.

Modern technology “means workers can be constantly accessible, which has created an expectation then that workers should be constantly available to their employers at all hours of the day,” she said. “So, the boundaries around our work lives have been completely blurred, and this is especially an issue for women and family caregivers who may have a harder time trying to draw those boundaries.”

The bill’s author, Assemblymember Matt Haney (D), said the measure is aimed at ensuring workplaces have policies in place on after-hours communications.

“Simply put, this bill requires an employer to have a policy. It can be as flexible as an employer and an employee want it to be,” he said. The bill calls for employers and employees to establish what counts as “nonworking hours” by written agreement, but doesn’t set any limits on how they define that term.

The arguments proponents have made in support of the measure apply largely to exempt employees, said Ashley Hoffman, senior policy advocate for the California Chamber of Commerce.

“We have strict requirements about how much that worker must be paid and what kind of job duties they must be doing to get that flexibility that comes with being an exempt worker,” she said.

The shift to more remote work during the Covid-19 pandemic exacerbated the mindset that employees are always available via email, text message, and other digital communications, said Aymara Ledezma, attorney with Fisher & Phillips LLP in Los Angeles.

“I don’t know that this bill necessarily would help with these issues,” she said. “It would create a lot of obstacles for certain industries and businesses that wouldn’t really get down to the problem of burnout.”

One objection raised has been that the measure could disrupt the way attorneys and salespeople interact with their customers or prospects.

“If you’re a client-facing industry, this could be a very hard law to jibe with your business,” said Susan E. Groff, attorney with Jackson Lewis P.C. in Los Angeles.

Uncertainty, Compliance Risk

Employees also could feel pressure by the nature of their jobs to continue monitoring and responding to after-hours communications, even if the law theoretically says they don’t have to.

“Communications, media, public relations, social media managers, or public affairs positions essentially exist to respond in real time to news,” Hoffman wrote in the California Chamber’s letter of opposition. That also could mean their employers would set those employees’ working hours as 24 hours a day, seven days a week, she said.

The proposal to exempt after-hours communications for emergencies is confusing and unclear, Rosenquist said, in terms of the definition of emergency and how that communication would work in practice.

“In order to determine if it’s an emergency, the employee has to read the email,” she said.

It’s also unclear whether a manager or a coworker sending a message after hours would be a violation, or only if the company penalizes workers for not responding to after-hours communications, Groff said.

A worker could complain to the state labor commissioner if their employer commits “a pattern of violation,” meaning three or more documented instances of violating the worker’s right to disconnect, according to the legislative text.

Employees also might be able to bring claims via the state’s Private Attorney General Act, depending on the final bill language, Rosenquist said.

Alternative Approaches

The bill seems likely to undergo revisions through the legislative process and could ultimately exempt some state and local government agencies such as law enforcement.

“How are government operations, which is a 24/7 function, supposed to run when people can’t contact each other off hours?” Rosenquist said.

Legislative staff for the Assembly’s Labor and Employment Committee recommended Haney amend the legislation so that the “right to disconnect” wouldn’t apply at all to salaried professionals who are exempt from minimum wage and overtime laws.

France’s right-to-disconnect law has been in effect since 2017, but employment lawyers said a shift in corporate culture might be what’s needed in the US more than legislation.

“Look at a country like France, and many businesses are closed for the month of August,” Groff said. “The climate may be different in certain countries than in the US.”

Managers typing emails at night can schedule them for delivery the next morning, for example, or they can include a note at the top saying employees don’t need to read or respond until the next work day, Rosenquist said.

“If you have a workplace where emails are being sent at all hours of the night, maybe you address that through workplace culture,” she said.

To contact the reporters on this story: Chris Marr in Atlanta at [email protected] ; Andrew Oxford in Sacramento at [email protected]

To contact the editor responsible for this story: Rebekah Mintzer at [email protected]

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  1. What is business risk?

    Cyber risk is a form of business risk. More specifically, it's the potential for business losses of all kinds in the digital domain—financial, reputational, operational, productivity related, and regulatory related. While cyber risk originates from threats in the digital realm, it can also cause losses in the physical world, such as damage ...

  2. How to Highlight Risks in Your Business Plan

    A business plan that discusses business risks and mitigations is a much more complete plan, and will increase your chances of securing funding. Not only that, but highlighting the risks your business faces also has a long-term impact on your character and credibility as a business leader.

  3. Risk Management Process: A Guide to Business Plan Risk Analysis

    A business risk assessment matrix, sometimes called a probability and impact matrix, is a tool you can use to assess and prioritize different types of risks based on their likelihood (probability) and potential damage (impact). Here's a step-by-step process to create one: Step 1: Begin by listing out your risks.

  4. Business Plan Risk Analysis

    The business plan risk analysis section is a strategic tool used in business planning to identify and assess potential threats that could negatively impact the organisation's operations or assets. Taking the time to properly think about the risks your business faces or may face in the future will enable you to identify strategies to mitigate ...

  5. Identifying and Managing Business Risks

    Identifying Risks . If and when a risk becomes a reality, a well-prepared business can minimize the impact on earnings, lost time and productivity, and negative impact on customers.

  6. What Is Business Risk? Definition, Factors, and Examples

    Business risk is the possibility a company will have lower than anticipated profits or experience a loss rather than taking a profit. Business risk is influenced by numerous factors, including ...

  7. Types of Business Risks and Ideas for Managing Them

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  8. Business Plan: What It Is, What's Included, and How to Write One

    Business Plan: A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a ...

  9. 14 Smart Ways To Manage Business Risk

    10. Make A Risk Management Plan. Apply standard project management and institute best practices for risk management. Make a risk management plan for your business by identifying potential risks ...

  10. What Is Risk Management & Why Is It Important?

    Start Managing Your Organization's Risk. Risk management is essential to business. While some risk is inevitable, your ability to identify and mitigate it can benefit your organization. But you can't plan for everything. According to the Harvard Business Review, some risks are so remote that no one could have imagined them. Some result from a ...

  11. 12 Types of Business Risks and How to Manage Them

    12 Business Risks to Plan For 1) Economic Risks. Failure to acquire adequate funding for your business can damage the chances of your business succeeding. Before a new business starts making profits, it needs to be kept afloat with money. Bills will pile up, suppliers will need payments, and your employees will be expecting their salaries.

  12. 10 Types of Business Risks and How to Manage Them

    Here are several types of business risks to look for as you evaluate a company's standing: 1. Compliance risk. A compliance risk is a risk to a company's reputation or finances that's due to a company's violation of external laws and regulations or internal standards. A compliance risk can result in a company paying punitive fines or losing ...

  13. Business Plan Risks

    A: Any start-up idea will have enough risk to fill a dozen business plans. No investor expects a risk-free plan. Angels and VCs know start-ups are incredibly risky. If they don't, don't take their ...

  14. How to write the risks and mitigants section of your business plan?

    The risks and mitigants subsection is at the end of the strategy section of your business plan, at which point the reader has a fairly clear idea of what your business does, what market you operate in and what your strategy to conquer that market is. When writing this section, it's important to be transparent.

  15. Business risks

    Examples of uncertainty-based risks include: damage by fire, flood or other natural disasters. unexpected financial loss due to an economic downturn, or bankruptcy of other businesses that owe you money. loss of important suppliers or customers.

  16. Creating a Risk Management Plan for Your Business

    Creating a risk management plan can seem daunting, but it's important to have one in place to help protect your business from risks. Here are the basic steps you need to take to create a risk management plan: Step 1: Develop a solid risk culture. An essential component of any successful risk management plan is the establishment of strong risk ...

  17. The Essentials of Business Risk Mitigation

    Risks can pose a threat to a project or a business. Risk mitigation is the process of eliminating or lessening the impact of those risks. Teams can use risk mitigation in several ways to help protect a business. Project leaders might use project risk management and mitigation to ensure the success of a specific project.

  18. Why Are Major Risks in the Business Plan?

    The risk factors section of the business plan should go beyond simply listing what might go wrong. Being aware of what could negatively impact the company is important, but the real value of ...

  19. The Top 50 BUSINESS RISKS and how to manage them

    Outsource. 24. Loss of key skills. Use employee incentive or bonus schemes. Check pay reflects industry (going rate) Identify top performers and reward/offer incentives to stay. Remove hygiene factors e.g. poor parking, lack of flexible working. 25. Loss of political support.

  20. How To Create A Risk Management Plan + Template & Examples

    1. Prepare supporting documentation. You'll want to review existing project management documentation to help you craft your risk management plan. This documentation includes: Project Charter: among other things, this document establishes the project objectives, the project sponsor, and you as the project manager.

  21. Business Plan 101: Critical Risks and Problems

    Identifying the problems and risks that must be dealt with during the development and growth of the company is expected in the business plan. These risks may include any risk related to the industry, risk related to the company, and risk related to its employees. The company should also take into consideration the market appeal of the company ...

  22. Risk Mitigation Strategies for Your Business

    These risks can arise due to various factors, such as poor market positioning, competitor actions, or ineffective business strategies. They can adversely affect the overall success of your business. With risk mitigation, it is important to continually evaluate and adjust your business plan to stay ahead of potential threats.

  23. What Is Business Risk?

    These risks often involve: Corruption. Discrimination or harassment in your workplace. Workplace health and safety violations. Environmental regulations. Data storage issues. So, if your small business is polluting a local river and is not operating in accordance with the environmental regulations in your state, your business may have to pay a ...

  24. A Step-By-Step Guide to Project Risk Management

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  26. Army Officials Plan to Reduce Cyber Risks of Artificial Intelligence

    Apr 23, 2024. The U.S. Army plans to reduce risks associated with artificial intelligence so that it can adopt the technology more rapidly. The U.S. Army last month initiated a 100-day plan to explore ways to reduce risks associated with artificial intelligence (AI) algorithms and intends to follow that up with a 500-day plan beginning this ...

  27. RWE: Business Plan Unveils Growth Opportunities

    The business plan presented in the March 2024 investor presentation is very ambitious, ... MRP (5.69%) and Risk-Free rate (3.28%) were obtained by using 2024 Fernandez's data, weighted by the ...

  28. US sets out cost benefits of offshore wind grid ahead of rule changes

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  29. CNBC

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  30. 'Right to Disconnect' Plan in California Hits Employer Backlash

    Andrew Oxford. A California "right to disconnect" proposal aims to protect workers from the growing expectation that they're always available to their bosses, spurring opposition from business groups that say it would create a compliance mess especially for management of salaried employees. The bill ( AB 2751) would require employers to ...