a cover letter does all of the following except

What Should a Cover Letter Include? 5 Key Elements and What to Write About

Explore the best practices for writing a cover letter in 2024

Well then, what should a cover letter include exactly? 

Aside from the 5 essential elements, all cover letters need to highlight one or more of the following: 

• Achievements
• Personality traits
• Mutual interest
• Enthusiasm 
• Transferable skills 

Cover letters give a more elaborate description of the details that have been mentioned on a resume. But, there are different ways to talk about each of the above. The general rule of thumb is that the most relevant and important information comes first. 

In this guide, we’ll walk you through what to put on a cover letter. Towards the end, we’ll also show you how to generate a personalized application in as quick as 10 seconds.

What Are You Even Supposed to Say in a Cover Letter?

The aim of a cover letter is to explain how your work history aligns with the job responsibilities and how it makes you the right candidate to hire in terms of skills and experience. 

So, talk about all the things that prove you’re qualified for the role. Whether that’s because of your technical expertise or long-term goals and interests, focus on what makes you a good fit for the company’s needs. 

5 Elements All Cover Letters Must Include

This is the standard cover letter format : 

• The header 
• Salutation & greeting
• Opening paragraph
• Closing paragraph & sign off 

We’ll dive into each section. However, this guide is about what each of these cover letter sections need to include. If you want to learn how to write an effective cover letter step-by-step with proven examples, go to this guide here .

1. The Header Section

All cover letters include a header section. This is where your contact details are such as: 

• Phone number
• Email address
• Company name

Use this format for your cover letter header. If it helps, start with an outline before you start slinging ink. 

2. Salutation & Greeting

The first line after writing your contact details is the salutation. Greet the hiring manager by their last name, honorifics, or job title. Here’s a few examples: 

• Dear Mr Smith
• Dear Ms Smith
• Dear Hiring Manager

Ideally, you’d include the hiring manager’s name in your greeting. But if you’re unsure, either greet them by their honorifics or job position. 

Here’s another piece of advice for writing cover letters : don’t address the reader through the infamous phrase “to whom it may concern.” It’s impersonal and suggests that you didn’t do your research. 

3. The Opening Paragraph 

This covers two things:

• The job position you’re applying for 
• An introduction to your professional background

After reading the opening paragraph, the reader should know the job vacancy you’re interested in as well as your professional strengths or career highlights.

4. Main Body

The main body is made up of 1-3 paragraphs. Each paragraph of the main body focuses on a few of the following:

• Relevant experience
• Hard skills
• Soft skills

This takes up most space in your cover letter. The purpose here is to prove that you’re a strong candidate by showcasing how your work history aligns with the job responsibilities. 

Here’s an example of what each paragraph in the main body can focus on: 

• First paragraph: work history and technical skills • Second paragraph: academic background and qualifications • Third paragraph: personality traits and communication skills

However, three paragraphs aren’t always necessary. What you write about is more important than how much you write about. 

5. Closing Paragraph & Sign Off

The closing paragraph is where you sum up your application, drop a call to action, and include a professional sign off. 

Here’s an example:

I believe my strong education and employment experience make me an ideal candidate for this position. I look forward to discussing this position further. Sincerely, Charles Bloomberg

To go one step further to help you stand out, feel free to include your digital signature.

4 More Things All Cover Letters Must Include

Now, we’ll zoom in and go through a few more things that are essential for cover letters to include. 

Why You’re Interested in the Job

The first sentence of your cover letter should tell the reader the job position you’re applying for, which is often followed up by why you’re interested in the role. This step is crucial for letters of interest . 

The opening paragraph can end after stating the job opportunity you’re interested in and why. Or, you can expand by writing a short introduction about your professional background. 

Career Objectives

Sharing your career goals is effective for all types of cover letters whether it’s for an internship role or for a manager position. Even for seasoned professionals or seniors, sharing your objectives is good for giving your potential employer confidence that you have a genuine interest in the field. 

Job Description Keywords

Without using any of the keywords from the job description, your application may not get past the initial hiring phase because of the applicant tracking system .

However, keywords must be used in the context of your skills, work experience, and achievements. This tailors your application and shows that you have a good understanding of the job requirements.

Reference to the Company’s Core Values

Show that you align with the company culture and mission. For instance, share your own personal values and motivations. 

Being qualified for the role in terms of hard skills is one important factor. But another important factor is showing that you have the ideal qualities and personality for the job which enables you to perform better. This can help you stand out, especially when you have no work experience . 

Anything Else That a Cover Letter Should Include?

Not all of these will be necessary on a cover letter but here’s a few more things to keep in mind:

• Bullet points
• Numbers, data, statistics
• Hobbies and interests
• Mutual connections
• Side projects

And Here’s What to Avoid Including on a Cover Letter

Avoid these cover letter mistakes : 

• Spelling and grammar errors
• Including no examples
• Greeting the wrong person
• Writing in an informal tone of voice
• Showing signs of a negative attitude
• Overexaggerating 

3 Examples of What a Good Cover Letter Looks Like

We also have a library of more than 180+ free cover letter templates . So if your job title isn’t listed below, try checking that out. 

On the other hand, feel free to check out our cover letter examples guide for key takeaways on some of our best cover letters.  

Accountant Cover Letter

Mechanical Engineer Cover Letter

Sales Cover Letter

Generate a Personalized Cover Letter in as Quick as 10 Seconds

At the start of this guide, I mentioned that we’d show you a way to generate a personalized job application in as quick as 10 seconds. 

Well, here’s how it works: 

• Enter the company name.
• Write the job position/title you’re applying for. 
• Select a previous job position/title to highlight. 
• Press “AI Writer Ready”.

And that’s a wrap. 

Surprised that it’s that quick to create a cover letter? More than 850,000 job seekers were too but after discovering this hack, sending more tailored resumes and cover letters was a piece of cake. Best of all, it led to landing more interviews. 

Want to be next? 

Sign up here to get started for free. 

Or if you’re still curious, feel free to watch the short clip below to see Rezi's AI cover letter generator in action. 

One More Piece of Advice 

Your cover letter is all good as long as it explains why you’re a good fit and how your work history is a good match for the company’s needs. 

Now, here’s one more piece of advice: put emphasis on what the future would look like working with you. Imply the type of positive outcomes that the company would be missing out on by not having you as part of the team. 

Explore Rezi 🔥 Comes with 5,000 AI Credits, and is free forever, no credit card required.

Astley Cervania

Astley Cervania is a career writer and editor who has helped hundreds of thousands of job seekers build resumes and cover letters that land interviews. He is a Rezi-acknowledged expert in the field of career advice and has been delivering job success insights for 4+ years, helping readers translate their work background into a compelling job application.

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How to write a great cover letter in 2024: tips and structure

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Writing the Cover Letter

What are the objectives of a cover letter.

A good cover letter puts your résumé in context and persuades the prospective employer that you are a good match for the position in question. If your cover letter does its job, the prospective employer will begin to consider your candidacy and go on to review your résumé in detail.

Your cover letter also serves as a sample of your organizational and communication skills. For this reason, it's essential to spend time writing and organizing the content, and to proofread it carefully. The time and care that you devote to constructing and writing your cover letter and résumé will demonstrate to the prospective employer that you're capable of producing high quality work.

Finally, your cover letter expresses your interest in the particular position or particular organization. Cover letters should be individually tailored for each job prospect. Your letter should convey to each prospective employer that you have an understanding of the job, and that you've done some thinking about how you could fit in to the organization and contribute to its goals.

How should I approach the writing task?

Your cover letter is your opportunity to market those aspects of your skills, abilities, education, training, background, and experience which are most relevant to the position you're seeking. This means that you will need to begin by doing some thinking about your skills and background and how these relate to the position for which you're applying. (For more information about skills, visit the Humanities Academic Services Center website .) Your cover letter should reflect your individuality, but remember that you are "introducing yourself" for the first time to a stranger: it's best to err on the side of professionalism.

Read the job announcement carefully. What are the most important qualifications being sought? How can you best demonstrate that you have them? Try to put yourself in the prospective employer's position: What would you want to know about a candidate for this particular job? What information would be most important to you? Include only the most relevant attributes and experiences you possess which specifically match the job for which you're applying.

Research the company or organization: What does the employing organization do? What are its goals? What is its history? How does it fit in to its industry? What characterizes the organization's culture (e.g., is it casual, conservative, highly structured, diverse, traditional, modern, fast-paced, etc.)? Some information, such as the organization's mission, purpose, clients, partners, and a sense of its "style" can be found on its website (if it has one). There are also industry and employer directories available on the web, in the libraries, and at UW Career Center in 134 Mary Gates Hall. Local and national newspapers, industry-related publications and journals, and the Washington Occupational Information System are also good resources.

Address the letter to a specific individual. As with all writing, it's important to identify your audience. Taking the time to find out the hiring party's name and correct title is another way to demonstrate your interest in the position.

How should I format my cover letter?

Your cover letter should be three to four paragraphs in length and limited to one page. Like an essay, its content can usually be divided up into three parts:

The introduction states the position you're seeking, explains how you learned about the position, and indicates your interest. It often also contains a brief statement of your qualifications (education, experience, and skills).

The body highlights the most important qualities you can offer to this particular employer , related to the position that you're seeking. Because you will be attaching your résumé, this is not the place to go into great detail. What you are attempting to do is to get the employer's attention and interest him/her in your candidacy. This is also the place to present other relevant information about your characteristics or background that may not be evident from your résumé. You might provide the employer with some specific examples of how you've demonstrated particular key skills or how you fulfill the most important qualifications listed in the job announcement.

The conclusion should summarize your qualifications and your interest in the position. Be sure to close your letter with a request for action or an indication that you'll be following up. This might include a request for an interview, a statement of your intent to call the employer on a specific date, or the dates you'll be in town for an interview. Finally, always thank the employer for considering your application.

Sample Cover Letters

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