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iRubric: Video Critique Checklist rubric

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8 Ways to Help Students Watch Video Critically (Instead of Zoning Out)

Because classroom “movie day” doesn’t mean turn off your brain.

Learn more about teaching critical video viewing at Common Sense .

The old classroom stereotype is that when a teacher cues up a video, it’s zone-out time on the part of the teacher and the student. Not so anymore! There is so much great video content available, and it has never been more accessible. But there is a fine art to using video in the classroom in order to maximize comprehension and develop critical-thinking skills in your students. The goal is for kids to be engaged, active viewers. Students should understand the videos they watch and be able to formulate opinions about the content. As for teachers, it may take a bit of additional prep time, but these eight tips will help set the scene for a blockbuster learning experience.

1. Choose wisely.

Make sure that the video resources you choose are relevant, specific to the topic you’re teaching and engaging. No kid wants to sit through 20 minutes of a boring movie for one minute of crucial information. A good rule of thumb to follow is to use high-quality, high-interest video from a trusted source. In addition, make sure the video is accessible for all of your students. Consider making written transcripts or using closed captioning if it is available. If you have English-language learners in your class, review vocabulary before viewing.

2. Keep it brief.

There has been much research conducted that shows the average adult attention span lasts anywhere from 8 to 20 minutes. For kids and teens, it’s even shorter. So it’s a good idea to keep educational videos brief. If you can, crop and edit content to highlight the most relevant pieces. By showing one or two short sequences, you will actually cover more ground, in more depth, than showing a longer sequence without a break.

3. Set the stage.

Before the viewing, introduce the video by giving a brief synopsis of what they are about to view. Lay out the purpose for watching it and highlight specific information you want them to look for as they watch. This will up the engagement and get your students invested in the topic before the film even rolls. Most importantly, formulate an essential question that you want your students to focus on. Write it on the board. Have them write it in their journals or on a note-catcher. In order for them to be successful, you’ve got to give them something to grab onto.

4. Create accountability.

Make it clear to your students that during the video, their role is not to sit back and relax, chat with their neighbor or check their phone. Set the expectation that while the video is rolling, they will have work to do.

One technique to try is called WSQ (pronounced “whisk”), developed by teacher-blogger Crystal Kirch. The three tasks involved are:

• W atch: Students take notes while they watch the video. Keep in mind that this is a highly developed skill, so be sure to provide enough structure and support around this task. Use a note outline that is pre-populated with some content, laid out in the order of the video. Or use a graphic organizer like this video/audio response sheet.
• S ummarize: Asking students to write a brief summary after viewing will reveal whether or not they understood what they watched. If not, some partner work or a class discussion is in order, or perhaps even a second viewing.
• Q uestion: After viewing, students write a question about the video. Check out Kirch’s blog for guidance on three types of questioning.

Inner-city high school teacher and best-selling education author Larry Ferlazzo recommends using this student question and answer sheet , particularly with English-language learners. Before the video, students make two predictions based on the video title. After viewing the video, they report whether their predictions were correct or not. Then, they each compose three questions about the video. Students swap questions and grade one another’s responses.

5. Use a back-channel tool.

A back-channel tool is an online discussion board that runs concurrently with a face-to-face activity. Tools like TodaysMeet, Chatzy and even Twitter provide students with an outlet to engage in conversation while watching the video together. Kids can react to the video and to other students’ comments, and the teacher can introduce deeper questions as the conversation unfolds.

For more tips on using tech to get the most out of video, check out this page on Common Sense Education , including the Cheat Sheet.

6. Pause and interact.

Keep students focused by peppering in moments to pause the video and ask purposeful questions. Make them fact-based questions aimed at comprehension and make sure your queries always point back to the essential question established in the preview. You can also pause the video at a suspenseful point and have students make predictions or form hypotheses. This will help them be invested because they will want to see how it turns out.

7. Take time after the video to reflect.

A well-chosen video is a great resource for stimulating a structured discussion, and it can make more efficient use of classroom time. Divide students into two- or three-person groups to answer discussion questions. Or create a whole-class summary by calling on students one at a time to retell a section of the video (in chronological order) from their notes.

8. Rewind and watch it again.

Multiple viewings are key to comprehension, but most teachers will admit that students don’t always like revisiting something they’ve already spent time on. One way to tackle this is to assign a project, ideally something creative, that requires multiple viewings in order to rehash the details. This assignment should challenge your students to think critically and synthesize what they have learned. For example, students could create a poster or mini-book. Or they could reenact the video as a play. Older students could use online tech tools to annotate or even remix the video by adding notes, changing the dialogue or creating a mash-up.

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What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

Watch: Our Best Film Video Essays of the Year

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

• To persuade an audience of a thesis
• To educate on a specific subject
• To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

• Stanley Kubrick Directing Style Explained →
• A Filmmaker’s Guide to Nolan’s Directing Style →
• How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

• The Different Types of Camera Lenses →
• Write and Create Professionally Formatted Screenplays →
• How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

• Types of Camera Movements in Film Explained →
• What is Aspect Ratio? A Formula for Framing Success →
• Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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How to Write a Movie Review for College

Table of contents

You’ve been asked to watch the recently released movie, Joker.

You squeal with joy. “Best assignment ever,” you say, and the next thing you know, you’re asked to write a movie review on it.

If only reviewing a movie was as enjoyable as watching it. Am I right, or am I right?

You might know by now that writing a movie review for college isn’t all fun and games. It’s serious business - just like any other academic writing assignment.

A movie review is meant to be a holistic evaluation and analysis of the movie. You’re expected to share your opinion on the technical and creative aspects while providing thorough evidence to back up your statements.

The purpose of a film review is to help the reader decide whether they need to watch it. There is no right or wrong point of view - everything depends on your approach, attention to detail, and how you choose to demonstrate your personal opinions.

If you’re stressing about how to write a movie review for college - read on to learn how you can ace this assignment and submit a winning review.

How to Write a Movie Review for College in 6 Steps

Writing a movie review helps instructors review your critical thinking, analytical, and evaluation skills. It takes careful planning and exemplary writing skills.

Here’s a step-by-step guide on writing a movie review for college (and doing a great job at it!).

Watch the Movie (More Than Once) and Take Notes

Remember - you’re watching the film as a critic and not as just another audience which means you need to be extremely vigilant while watching it.

When you sit down to watch the movie, sit with a notebook and make it a point to take notes. You cannot expect to remember every little point after watching a three-hour-long film.

Note-taking enables you to jot down your thoughts and makes it easier to organize them during the writing stage. Take notes about critical dialogues, characters, and scenes that stood out. Look out for patterns and assess how the movie made you feel.

Apart from that, it also looks into the underlying themes and technical aspects such as the film-making technique used or cinematography.

While writing a movie for college, one watch is certainly not enough. Watch it at least two to three times. Let the first time be purely about watching the movie for what it is. After that, you can go on to re-watch it with the objective of reviewing or critiquing it.

Do Background Research

In the case of a movie review writing assignment, the movie is undoubtedly your go-to source and the holy grail, but it’s not enough.

Consider researching the director, the year it came out, what was the socio-political environment like, what were the director’s motivations, whether there was any inspiration behind the movie, where it was shot, etc.

Doing this additional reading will give you valuable insights that will help you write a qualitative and well-rounded movie review.

Analyze the Movie in Parts

How will you write a movie review if you don’t know what you’re watching it for?

It’s a good idea to analyze it in parts.

Crucial elements you must consider during your movie analysis

• direction - how did the director translate the script into a film, can this movie be compared to his/her previous films, etc.;
• cinematography - what are the camera angles and shots, what is the filming technique, what is the lighting technique, and how does it impact the scenes, etc.;
• writing - how developed are the characters, was the plot predictable, how does it start and end, how are the dialogues, etc.;
• acting - how would you judge the actors’ performances, etc.;
• music - how does the music and background score accentuate the story;
• editing - how to do the scenes transition, did the cuts seem realistic and smooth, how was the length, etc.;
• costume and set design - were they appropriate to the era and the theme, etc.

Let this serve as a checklist while you’re watching the movie and making your notes.

Here’s a useful video by The Misfit Pond on how to analyze movies

Create an Outline

Now that you have your notes and analysis-ready, you can go on to the next stage - writing.

The first step of this stage is to create an outline that forms the skeleton of your paper and gives it direction. The idea is to jot down the sub-headings and include the points you plan on including under each of them.

This is the ideal structure of a movie review for the college

• Introduction - start with a hook and include basic details of the movie such as name, year of release, director, actors, and central theme. This paragraph should end with the thesis statement;
• Summary - provide a concise summary of the plot;
• Analysis - discuss the film’s creative and technical aspects while enlisting its strengths and/or weaknesses;
• Opinion - put forth your opinion objectively while backing it up with evidence;
• Conclusion - reinstate your thesis and highlight whether the reader sees the film or not.

Start Writing

This is where your efforts will culminate - it’s time to put down your thoughts into words and get writing.

Even though movie reviews are generally not that long, they can make for an overwhelming writing experience because there’s so much you’re juggling with.

It’s a good idea to break down the writing process and give yourself breaks in between. There’s no way you can do justice to the paper if you’re tired or burnt out.

Edit and Proofread

Once you’re done writing, make sure you read it multiple times to submit a well-written and polished paper.

Let the first round of reading be about checking the logical flow and structure of the paper while ensuring there is no plagiarism . Make sure you’ve added all the points you intended to and that they flow in smoothly.

Next up, proofread the review and check for typos, and grammatical and spelling errors. It’s also worth getting a friend or family member to read the review to check for errors that you may have missed out.

6 Smart Tips to Write an Excellent Movie Review

The best film reviews are those that strike a balance between sharing one’s personal opinion and being objective.

Now, that’s a tough thing to achieve because sometimes we get so swayed by our personal point of view that we don’t realize that we are expected to be unbiased and objective in this assignment.

Well, here are 6 smart tips to help you write an excellent movie review for college.

Read Other Reviews

Writing movie reviews is an art - and not everyone can review a movie the way it needs to be reviewed.

So, before you even start watching the movie in question, you should read reviews by notable film critics just to understand how movie reviews are written.

You can read reviews by Andrew Sarris, Judith Crist, Peter Travers, Peter Bradshaw, and Roger Eber, among many others.

That said, try not to read reviews on the same movie you’re reviewing because that might influence your perspective and writing.

Watch Like a Critic

There’s a huge difference between watching a movie like a general audience and watching it like a critic. For this assignment, you need to do the latter.

What does that mean? Analyze the direction, story, and characters, make comparisons, understand the context, look out for motifs, and pay attention to the camera angles and shots, loopholes in the plot, and every little element that’s part of the movie (on and off-screen).

Watch Ann Hornaday , The Washington Post’s film critic, share insights on what it means to watch movies like a critic

Stay Focussed on the Movie

This is an assignment and you have a word count to abide by. Make sure you don’t go off-topic or get derailed while writing the movie review.

Ultimately, everything you write needs to be correlated to the movie you are reviewing. It helps to have your thesis statement written boldly where you can see it. This ensures you don’t wander off-topic.

While proofreading, do keep this in mind and ensure you haven’t added irrelevant information that’s not in line with the topic because that’s likely to go against you.

Be Objective and Support your Opinions

It’s important to note that just because a movie isn’t suited to your taste, does not make it a bad movie.

You need to be objective while writing a movie review. If there is something you disagree with or are critiquing, do include enough evidence in the form of facts, statistics, quotes, and examples to strengthen your argument.

At the same time, if you happen to review the movie of a director you’ve been a fan of, don’t let that come in between your writing.

Basically, keep your biases out of the equation.

Look into the Details

Be specific while expressing your opinion. Making generic statements such as “the story was poorly written” or “the characters were well-developed” does not cut it. You need to dive deep and back your claims up to convince the reader about what you’re saying.

The trick is to keep asking yourself questions until you cannot further.

One of the things you will be assessed for will be your attention to detail. Merely touching upon the surface will be reflected in your writing and will cost you your grades.

Avoid Giving Away the Plot

One of the most common mistakes students make while writing movie reviews is including spoilers. This is a grave error because it goes against the concept of writing reviews because adding spoilers ruins the reader’s experience of watching the movie.

While you are expected to give an idea about what the movie is about, you have to keep spoilers out of the way.

Once you understand how to write a movie review for college and what it takes to submit a winning paper, you’ll realize it’s not all that challenging.

Still asking, “how to write a movie review for college”? You can turn to the experts for help. We at Writers Per Hour have a team of professional writers who specialize in writing college movie reviews.

Regardless of whether you have a tight deadline or are stuck while writing a movie review, all you have to do is send us the brief, and we’ll get the best-suited writer for the job.

When you work with Writers Per Hour, you can be sure to receive a high-quality and original movie review written to meet your specific requirements.

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Video Review: How to Give Effective Feedback

Videos are a powerhouse when it comes to marketing, explaining your product, and much more.

Heck, when users are spending 88% more time on websites that have videos, you can see their power just in terms of retention.

Unfortunately, it’s hard to request or create effective videos if you don’t have experience in the field. Terms can be confusing, and video producers might struggle to act on the feedback you give if you don’t know how to communicate the message effectively.

That’s why it’s vital to know how to perform an effective video review; there’s an art to it.

At Process Street , we’ve gone through the hard work of learning how to review videos and give actionable comments. That’s why I’ll be showing you how to do just that., including:

Basic video creation process

Video editing steps, what is a video review, video review glossary, the video review process, video review best practices, run your video review processes with process street.

Let’s get started.

Before we dive into the video review itself, it’s important to set some groundwork.

When we first started creating videos here at Process Street, I’ll be the first to admit that we didn’t know much about the field. We had some basic knowledge from the combined experience of myself , Vinay (our CEO and co-founder), Cameron (our CTO and co-founder), and others, but our dedicated Video Producer hire, Heather Haynsen , was our first true step into video creation.

As a result, we spent a lot of time messing around and stuck in the confusion of terms and practices. If you know the groundwork, you won’t waste that time when it comes to the review.

To have your videos ready on time, in-budget, and in the best shape possible, you need to be able to give effective feedback. That’s how we’ve been able to go from one video every quarter to four going live in this month alone!

To do that, you need to know what’s involved in the process.

The basic video creation process is as follows:

• Client brief
• Script and/or storyboard
• Asset creation
• Video review and iterations
• Publication

Step 1. Client brief

Everything starts with the client brief. This is where you need to cover:

• Why you’re making the video
• Who’s watching the video
• What you want them to take away from it
• Launch date
• Requested asset types
• Specific elements needed
• Existing content to be reused
• The longevity of the video
• Where it will be published
• Where the project folder will be stored
• Who will approve it
• Other figures involved

While most of these are self-explanatory, let’s cover some in deeper detail.

First, you need to know why you’re making the video, who it’s aimed at, and what you want them to take away from it. If you don’t have these laid out in black and white it can be easy to include (or even focus on) elements that don’t add value to the final video.

The launch date should be set so that everyone involved (especially the video producer) can work backward from that point and plan necessary due dates. They’re responsible for making sure that everyone has all of the necessary elements, so they need to know how long they have to put everything together.

Speaking of which, the runtime, asset types, specific elements, and any existing content to be reused will give them an idea of how long the video will take to produce.

Asset types are anything that is required to make the final video (voice-overs, animation, music, screen-capture footage, etc), while specific elements are anything that needs to be created from scratch.

If the video has a large scope then you may need to give ground on the launch date. It’s not reasonable to give a date suitable for a 30-second intro video made from reused content to a project for a 5-minute in-depth explanation with custom graphics.

Likewise, the longevity of the video (ie, how long the video will be correct and relevant) matters because it will give you something to weigh against the amount of work involved. If the video will always be relevant then it stands to reason that you can invest more time and money into getting it perfect.

If, however, your product is going to have a UI update in the next month which renders the video incorrect, it could be worth postponing it until after the update or doing a basic job which you can later revisit.

Thinking of where the video will be published will change the approach that the video producer needs to take, along with affecting who will see it. YouTube is an obvious choice and can be used pretty much no matter what your brand image and tone are, while platforms like Vimeo are better suited to high-definition videos with production quality and costs to match.

The project folder location is exactly that. It shows everyone involved where the project will be stored while in progress, and should be somewhere that anyone who could help with the project can access. For example, we have ours in a shared Google Drive which everyone can access.

Similarly, stating who will approve the final video and what other figures will be involved sets expectations for who can be contacted with questions.

Step 2. Script & storyboard

Now we move on to the first step of video creation – the script and/or storyboard. It’s worth noting that, while scripts are common (and almost always necessary, even if it’s just a rundown of the visuals), storyboards tend to be only used in bigger productions.

When writing scripts, our video producer talks to the team members with the most experience of the topic. For example, feature explanations lead to conversations with customer support reps, and so on.

Once it’s been written, the script can be submitted for approval by the people you selected in the client brief. As a bonus, we also read through the scripts as a team and give any feedback we can.

Step 3. Asset creation

Once the script/storyboard is approved it’s time for asset creation. Here is where the producer works with everyone involved in making the elements required for your video, from voice-overs and music to graphics and animations.

This is where an accurate (and reasonable) launch date pays off, as it will allow the producer to give realistic due dates to everyone else involved.

Step 4. Rough cut

The rough cut is the initial version of the video which may not have everything finished yet.

Once the assets are all created, the producer will pull everything together to make the rough cut. Everything here will be mostly finished but aspects such as sound effects, audio mixing, and so on may be lacking.

The idea is to get a basic video together which can be reviewed to critique the core elements. If a more polished video was produced before the rough cut was analyzed, there’s a chance that all of that extra work would go to waste due to a segment having to be cut or reshot.

Step 5. Video review and iterations

Here’s where your main video reviews take place.

When the rough cut is ready, the first review should focus on the basic elements (more on that later). Any required changes will have to be implemented by the producer, resulting in the first (and hopefully last) iteration. This second, polished version of the video is the “fine cut”.

Iterations will continue like this, with a cycle of producing a fine cut, getting you to review it, and then implementing feedback (if necessary).

Step 6. Publication

After a fine cut has been approved, it’s time to publish the video! Here’s where knowing the intended platform will help, and knowing your target audience will let you tailor the tags, title, and so on to be more appealing or informative.

Okay, so we have the basics of video creation down. Fantastic.

However, we’re still not quite at the video review yet. Before that, you need to know the rough video editing process.

I know, I know, it seems unnecessary. So, instead of me convincing you by myself, try answering me a few questions.

Have you ever been given pointers or advice by someone who has no idea what they’re doing?

Have you ever had to do something that you’ve got very little experience with, and ended up unable to perform your tasks correctly?

That’s why we need to cover video editing. If you don’t know what the editing process is, you’ll be unable to give effective feedback or have realistic expectations about when the project will be done.

So, as a quick summary the editing process is, roughly, as follows:

• Script creation – the producer makes the script for the video
• Audio backbone – here they focus on getting the timing down for the voice-over (VO), time the VO, account for intros, outros, transitions, etc
• Rough cut – a basic video without effects, finished audio mixing, or sometimes transitions, but with the basic flow down, with things in the right order
• Fine cut – incorporating feedback, everything is now in the right place, transitions are right, timing is perfect, everything is ready
• Color correct & audio mastering – here color correction for camera footage is done, along with EQs to making sure everything sounds perfect and really pops

Reviews tend to be at the end of each of these stages, so you need to know exactly what’s happening (and what you should expect) beforehand.

All of these are part of the video review process – that’s why you need to know them!

Speaking of which, that’s finally enough background information. It’s time to dive into the topic of video reviews.

A video review is any of a series of reviews that a video goes through before it is published. These are performed by someone other than the video creator/producer, such as their manager or client.

To simplify it, a video review lets a client check in on a creator’s commissioned work to then give their feedback. That way both parties know that the project is on track and running smoothly.

This isn’t to be confused with a video that’s reviewing something. They’re entirely separate.

The reason for there being multiple reviews (one for each step of the editing process) is that it allows any problems the client has to be dealt with quickly. For example, if an issue isn’t spotted until the entire video has been created then the client will be left unsatisfied and the video producer will have wasted their time.

Core errors in the script can be caught before a voice-over is created, negating the need for a second take. Animation storyboards can be critiqued, stopping the graphic designers from having to create an entirely new sequence.

Here are some useful terms that video producers may use which you’ll need to know. If you can refer to their work using these same terms, there’s also a higher chance of them understanding the feedback that you give them.

After all, nobody likes getting feedback that they (and the speaker) haven’t a chance of understanding.

• Intro – the opening segment of the video
• Outro – the closing segment of the video
• Zoom – taking a portion of the current picture and expanding it
• Panning – moving the “camera” of the video in a horizontal motion (this can be used in real-world footage, animations, and so on)
• Animation – a subset of video that’s not filmed directly, and is instead created via computer-generated graphics, motion graphics, 2D drawings sequenced to mimic movement, 3D models doing the same, kinetic text, etc.
• A-roll – footage used to directly tell the story of the video, usually involving things happening at the camera (you could also call these “scripted” events)
• B-roll – everything else (cutaway footage, stock photos used to fill space, etc)
• Video – an encompassing term for something that’s in a player and, when you hit play, it plays
• Multimedia – a subset of videos that use multiple item types (camera, animation, still image, etc)
• Color correct – tweaking the colors of captured footage to make sure that what the camera films is true to real life
• Color grading – making the world look like you want it to (CSI Miami is orange)

Finally, we’re at the stage where we can talk about the video review process. Here’s where you need to take a look at the video so far and make comments based on your brief.

Remember that most things the video producer does will be in an attempt to meet what you’ve told them in your client brief and any feedback you’ve already given.

This is why it’s vital to know what to expect, and what you’re talking about.

Here are the various stages at which a video review can (and should happen):

• Audio backbone

Several cuts of the video can be produced if necessary, but it’s ideal to have only one rough cut and one final cut.

If you take a thorough look through the video resources made so far and compare that to the purpose the video is meant to serve, you should be able to give feedback at each stage which will let the producer act on your instructions without the need for another iteration.

Video reviews are simple in theory. You sit down at a certain stage of production, you look at what’s been done, you make comments, then you leave the producer to it.

Unfortunately, as my team can tell you, there’s a lot more to it when it gets down to brass tacks.

As noted (repeatedly) by our video producer Heather, it’s all too easy for a client to underestimate how long it takes to do reviews. You need to be conscious of it upfront – if you don’t give feedback, they won’t meet due dates.

They need to know what you have a problem with and why, and you need to do it at the point where the work hasn’t already gone beyond that point.

If you read the script, approve it, then later decide it needs changing, that means that a whole new VO needs recording, along with timeline edits that could potentially ruin the current audio backbone and visuals.

For context, once each of the stages above has been completed, reviewed, and approved in our team, they’re “locked” down.

• Script lock – the script has been and approved, after which no edits can be made and the script goes to the VO artist
• Audio lock – the audio backbone has been approved, after which the audio can’t be rearranged structurally
• Visual lock – the rough cut has been approved, meaning that (aside from minor edits) the visuals have been confirmed, letting the producer confidently produce the final version of the video

This might seem extreme, but it’s a great way to force us to pay attention to the feedback that we give to her and to cut off our perfectionism.

Yes, you can always improve your videos, but at a certain point, the tweaks have to stop if you want to get the thing published.

I’ve mentioned how vital it is to have a centralized place to store your video files. It makes sure that everyone can access what they need without having to ask permission or message the video producer and wait for a response.

The same is true of your video production and review processes.

If anyone (at least, anyone relevant) can jump into your processes to see how things are going and who’s assigned to what, they can get down to work on their items without being confused or waiting for permission.

In other words, everyone including the video producer can get the video ready for review and publish it as soon as humanly possible.

The best way to do this is to document your processes with Process Street .

Process Street lets you create, assign, and manage superpowered checklists to keep your business running on schedule. By documenting your processes in process templates , you can provide all of the information that your team needs to carry out their work.

Single-run checklists can then be run from your process templates to track the progress of an individual instance of that process.

For example, you could have a video content approval template.

This template could give specific instructions, sample files , and more to let the video producer know exactly what they have to do. This eliminates any human error or delays on their part.

As they work through a checklist of that template (let’s say, for a product tutorial video), you can make use of our approvals feature to put in tasks that require them to stop and send off for approval from the relevant person. This person can be automatically assigned, which will put the task in their Process Street inbox and send them an email to let them know about it.

Don’t want to spend the time building a process template from scratch? No worries! We have a library of premade templates that you can import into your account for free. These are all ready-to-use but can be freely edited to suit your needs.

Check out the resources below for more information, free processes, and tips and tricks!

• Video Content Approval Workflow Checklist Template
• Enterprise Video Content Management Checklist
• 20 Free SOP Templates to Make Recording Processes Quick and Painless
• The Complete Guide to Business Process Management
• How to Set Up Always-On Video Conferencing Software For Remote Teams
• How to Create Your First Product Demo Video as a Total Newbie
• Best Video Conferencing App: Skype vs Hangouts vs GoToMeeting vs Zoom vs Join.me vs Appear.in
• The 11 Best Screen Sharing Apps (And How to Use Them)
• 10 Templates to Optimize Creative Workflow Management
• How We Use Free Screencasting Apps To Crush Communication At Our Startup

So what are you waiting for? Sign up for a free trial today and turn your video production into a well-oiled machine.

What do you struggle with in the video creation process? Let us know in the comments below!

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Ben Mulholland

Ben Mulholland is an Editor at Process Street , and winds down with a casual article or two on Mulholland Writing . Find him on Twitter here .

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• Essay on Trust

Good Essay About Critique Of Video

Type of paper: Essay

Topic: Trust , Technology , Organization , Autism , Interaction , Speaker , Human , People

Published: 11/27/2021

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In this document, critical analysis of the video “First why and then Trust – Simon Sinek” filmed by a famous inspirational show TedX. The video shares experiences of different organizations and life events to demonstrate the understanding of trust in the life to persuade goals with the emergence of technology that has declined the human interaction. Analyzing the video, it can be noted that the speaker Sinek has shared his personal experience as well as examples of the multinational organization to develop understanding of the life events with the emergence of technology. The beginning of the video is a bit difficult to understand as the speaker has shared many examples to explain trust. Further, he relates that the trust is a feeling that shares the idea of passion that is being manipulated with the personal interest of organization and cultures. However, it 's hard to link how trust has influenced the monetary aspect (TedX). The speaker explains that the involvement of monetary returns that has become the integral objective of the lives of individual that has eventually created constraints to human interaction. Technology has become a way to interact that has declined the human interaction in organizations and culture. It has eventually led to adverse impact on human It has distorted their passion and inspiration for a subject, as the only possible return and source of satisfaction in term of money. The speaker has made an effort to relate the examples he shared with the factors have collectively negatively impacted trust in lives. The ability of people trust resides within a culture and organization is measured by the sense of belongingness. It often leads culture and organization look over the capabilities and experience of the people by their racial or ethnic background. The speaker emphasizes the pattern of interaction that has changed with the technology that has declined the empathy within people. It is because of the reason that the technology has taken over communication and interaction of people, as they prefer using technology. The speaker starts his conversation giving an example from the past to demonstrate how passion, indulgence, and inspiration among people grew. However, with the passage of time though things are become successive in monetary and materialistic terms it has taken over the interaction pattern. He explains giving an example of the success of the nation and business comparing with the sense of passion among people that has declined besides of monetary prosperity. However, it can be noted that the way he explains the trust is not being related to technology in the early phase of his speech. Though in the ending, when the speakers give the example of an experiment conducted in the lab between teacher and students explains human bond that is developed through interaction. It is bit confusing to understand how these examples the speakers want to relate to the organization. It is because some of the examples appeared to be psychological experiments that make it difficult to explain trust in organizations. The main criticism of the video is based on the idea that the trust is being manipulated with the extensive use of technology that has taken over the human interactions (TedX). However, how these factors relate to the success of nation with the monetary well-being remains unknown that needs clarification to make the audience understand.

Works Cited

TedX. "TEDxMaastricht - Simon Sinek - "First why and then trust"." n.d. https://www.youtube.com/watch?v=4VdO7LuoBzMVideo.

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Watching a video is fun but writing a critique on it can be frustrating, though not anymore! Our experts in Video critique writing extend their writing skill to help you!

A critique is generally written to evaluate or judge a work of art, like a film, a book, a video, a painting, a sculptor, etc. In a critique the topic is summarized briefly, but the evaluation of the topic and the way it is presented is extensively written and commented upon. A video critique in particular, is a form of writing that evaluates a video or a film. The video critique writer usually explains the video and provides an unbiased critical assessment of the video and its quality in term of content. The critique need not have a completely negative approach since that is the opinion that one gets when the word “critical” is used in a viewpoint. The writer for the video critique may also highlight a number of positive aspects and features of the video. All these videos are subjected to critical assessment and the essay writer comes up with a critique which is an essay that discusses the plusses and minuses of the video. Students studying for their graduate courses are usually asked to write a critique, and most of the students find it extremely difficult to come up with one. The students, however, are able to take the help offered by our essay writers who are experts in writing critiques. Some of them are specialized to write video critiques, so students can very easily get their critiques written by our highly proficient and competent essay writers.

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• The essay writers must identify the subject, assess if the video has been consistent in portraying the subject throughout without digression, present the main purpose of the work and explain it
• The essay writer must also evaluate the main subject in relation to the other issues in the video and whether this has been achieved in the video.
• A critique is a highly academic piece of writing with a formal language, and writing style. The critique must have a clearly defined structure and organization. The structure of the essay must have an introduction, a body and a conclusion. The body is further divided into a minimum of three to four paragraphs, which must include the summary of the content of the video, and the remaining paragraphs should be an evaluation.
• Every essay must have its Bibliography at the end with the appropriate referencing style and citations as per the guidelines of the university.

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