Informative Speech

Informative Speech Outline

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Informative Speech Outline - Format, Writing Steps, and Examples

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Are you tasked with delivering an informative speech but don’t know how to begin? You're in the right place! 

This type of speech aims to inform and educate the audience about a particular topic. It conveys knowledge about that topic in a systematic and logical way, ensuring that the audience gets the intended points comprehensively. 

So, how do you prepare for your speech? Here’s the answer: crafting an effective informative speech begins with a well-structured outline. 

In this guide, we'll walk you through the process of creating an informative speech outline, step by step. Plus, you’ll get some amazing informative speech outline examples to inspire you. 

Let’s get into it!

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  • 1. What is an Informative Speech Outline?
  • 2. How to Write an Informative Speech Outline?
  • 3. Informative Speech Outline Examples

What is an Informative Speech Outline?

An informative speech outline is like a roadmap for your presentation. It's a structured plan that helps you organize your thoughts and information in a clear and logical manner.

Here's what an informative speech outline does:

  • Organizes Your Ideas: It helps you arrange your thoughts and ideas in a logical order, making it easier for your audience to follow your presentation.
  • Ensures Clarity: An outline ensures that your speech is clear and easy to understand. It prevents you from jumping from one point to another without a clear path.
  • Saves Time: With a well-structured outline, you'll spend less time searching for what to say next during your speech. It's your cheat sheet.
  • Keeps Your Audience Engaged: A well-organized outline keeps your audience engaged and focused on your message. It's the key to a successful presentation.
  • Aids Memorization: Having a structured outline can help you remember key points and maintain a confident delivery.

How to Write an Informative Speech Outline?

Writing a helpful speech outline is not so difficult if you know what to do. Here are 4 simple steps to craft a perfect informative outline. 

Step 1: Choose an Engaging Topic

Selecting the right topic is the foundation of a compelling, informative speech. Choose unique and novel informative speech topics that can turn into an engaging speech. 

Here's how to do it:

  • Consider Your Audience: Think about the interests, knowledge, and expectations of your audience. What would they find interesting and relevant?
  • Choose Your Expertise: Opt for a topic you're passionate about or knowledgeable in. Your enthusiasm will shine through in your presentation.
  • Narrow It Down: Avoid broad subjects. Instead, focus on a specific aspect of the topic to keep your speech manageable and engaging.

With these tips in mind, you can find a great topic for your speech.

Step 2: Conduct Some Research

Now that you have your topic, it's time to gather the necessary information. You need to do thorough research and collect some credible information necessary for the audience to understand your topic.

Moreover, understand the types of informative speeches and always keep the main purpose of your speech in mind. That is, to inform, educate, or teach. This will help you to avoid irrelevant information and stay focused on your goal.

Step 3: Structure Your Information

Now that you have the required information to make a good speech, you need to organize it logically. This is where the outlining comes in! 

The basic speech format consists of these essential elements:

Moreover, there are two different ways to write your outline: 

  • The complete sentence format 
  • The key points format

In the complete sentence outline , you write full sentences to indicate each point and help you check the organization and content of the speech. 

In the key points format, you just note down the key points and phrases that help you remember what you should include in your speech.

Step 4: Review and Revise

Finally, once you've created your initial informative speech outline, you need to review and revise it. 

Here's how to go about it:

  • Ensure Clarity: Review your outline to ensure that your main points and supporting details are clear and easy to understand. 
  • Verify Logical Sequence: Double-check the order of your points and transitions. Ensure that the flow of your speech is logical and that your audience can follow it easily.
  • Eliminate Redundancy: Remove any redundant or repetitive information. Keep your outline concise and to the point. 
  • Time Yourself: Estimate how long it will take to deliver your speech. Ensure it fits within the allotted time frame, whether it's a few minutes or an hour.
  • Get Feedback: Share your outline with a friend, family member, or colleague and ask for their input. Fresh eyes can provide valuable suggestions for improvement.

Follow these basic steps and write a compelling speech that gives complete knowledge about the topic. Here is a sample outline example that will help you better understand how to craft an informative speech outline.

Informative Speech Outline Format

Informative Speech Outline Examples

Let’s explore a few example outlines to help you visualize an informative speech outline. These examples illustrate the outlines for different topics and subjects.

Mental Health Informative Speech Outline

Stress Informative Speech Outline

Social Media Informative Speech Outline

Informative Speech Outline Template

Informative Speech Outline Sample

To sum it up,

Creating an effective outline is your pathway to delivering an impactful, organized, and engaging speech. Making an outline for your speech ensures that your message shines through with clarity and purpose. 

With the help of the steps and examples given above, you will be able to create a well-structured outline for your informative speech. So go ahead and deliver an engaging informative speech with the help of outlines.

Moreover, if you're passionate about public speaking but find speech writing a tedious task, your worries can now take a back seat. At MyPerfectWords.com , we offer a convenient solution.

Our legitimate essay writing service is dedicated to providing you with top-notch content, ensuring you get the results you desire. 

So, why wait? Buy Speech today and elevate your public speaking game.

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How to Write an Informative Speech Outline: A Step-by-Step Guide

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It’s the moment of truth — the anxiety-inducing moment when you realize writing the outline for your informative speech is due soon. Whether you’re looking to deliver a report on the migratory patterns of the great white stork or give a lecture on the proper techniques of candle making, knowing how to write an effective outline is essential.

That’s why we’ve put together this complete, step-by-step guide on how to write an informative speech outline. From selecting a topic to transitioning during your speech, this guide will have you well on your way to writing a compelling informative speech outline . So grab your pen and paper, put on your thinking cap, and let’s get started!

What is an Informative Speech Outline?

An informative speech outline is a document used to plan the structure and core content of a public speech. It’s used by speakers to ensure their talk covers all the important points, stays on-topic and flows logically from one point to another. By breaking down complex topics into smaller, concise sections, an effective outline can help keep a speaker organized, set objectives for their talk, support key points with evidence and promote audience engagement. A well-structured outline can also make a presentation easier to remember and act as an invaluable reminder if nerves ever get the better of the speaker. On one hand, an informative speech outline enables speakers to cover multiple ideas in an efficient manner while avoiding digressions. On the other hand, it’s important that speakers remain flexible to adjust and adapt content to meet audience needs. While there are some tried-and-tested strategies for creating outlines that work, many successful speakers prefer to tweak and modify existing outlines according to their personal preferences. In conclusion, preparing an informative speech outline can boost confidence and create an effective structure for presentations. With this in mind, let’s now look at how to structure an informative speech outline

How to Structure an Informative Speech Outline

The structure of your informative speech outline should be based on the points you need to cover during your presentation. It should list out all of the main points in an organized and logical manner, along with supporting details for each point. The main structure for an informative speech should consist of three parts: the introduction, body and conclusion.

Introduction

When starting to craft your structure, begin by introducing the topic and giving a brief synopsis of what the audience can expect to learn from your speech. By setting up what they will gain from your presentation, it will help keep them engaged throughout the rest of your talk. Additionally, include any objectives that you want to achieve by the end of your speech.

The body of an informative speech outline typically consists of three parts: main points, sub-points, and supporting details. Main points are the core topics that the speaker wishes to cover throughout the speech. These can be further broken down into sub-points, that explore the main ideas in greater detail. Supporting details provide evidence or facts about each point and can include statistics, research studies, quotes from experts, anecdotes and personal stories . When presenting an informative speech, it is important to consider each side of the topic for an even-handed discussion. If there is an argumentative element to the speech, consider incorporating both sides of the debate . It is also important to be objective when presenting facts and leave value judgments out. Once you have determined your main points and all of their supporting details, you can start ordering them in a logical fashion. The presentation should have a clear flow and move between points smoothly. Each point should be covered thoroughly without getting overly verbose; you want to make sure you are giving enough information to your audience while still being concise with your delivery.

Writing an informative speech outline can be a daunting yet rewarding process. Through the steps outlined above, speakers will have created a strong foundation for their speech and can now confidently start to research their topics . The outline serves as a guiding map for speakers to follow during their research and when writing their eventual speech drafts . Having the process of developing an informative speech broken down into easy and manageable steps helps to reduce stress and anxiety associated with preparing speeches .

  • The introduction should be around 10-20% of the total speech duration and is designed to capture the audience’s attention and introduce the topic.
  • The main points should make up 40-60% of the speech and provide further detail into the topic. The body should begin with a transition, include evidence or examples and have supporting details. Concluding with a recap or takeaway should take around 10-20% of the speech duration.

While crafting an informative speech outline is a necessary step in order for your presentation to run smoothly, there are many different styles and approaches you can use when creating one. Ultimately though, the goal is always to ensure that the information presented is factual and relevant to both you and your audience. By carefully designing and structuring an effective outline, both you and your audience will be sure to benefit greatly from it when it comes time for delivering a successful presentation .

Now that speakers know how to create an effective outline, it’s time to begin researching the content they plan to include in their speeches. In the next section we’ll discuss how to conduct research for an informative speech so speakers are armed with all the facts necessary to deliver an interesting and engaging presentation .

How to Research for an Informative Speech

When researching an informative speech, it’s important to find valid and reliable sources of information. There are many ways that one can seek out research for an informative speech, and no single method will guarantee a thorough reliable research. Depending on the complexity of the topic and the depth of knowledge required, a variety of methods should be utilized. The first step when researching for an informative speech should be to evaluate your present knowledge of the subject. This will help to determine what specific areas require additional research, and give clues as to where you might start looking for evidence. It is important to know the basic perspectives and arguments surrounding your chosen topic in order to select good sources and avoid biased materials. Textbooks, academic journals, newspaper articles, broadcasts, or credible websites are good starting points for informational speeches. As you search for information and evidence, be sure to use trustworthy authors who cite their sources. These sources refer to experts in the field whose opinions add credibility and can bolster your argument with facts and data. Evaluating these sources is particularly important as they form the foundation of your speech content and structure. Analyze each source critically by looking into who wrote it and evaluating how recent or relevant it is to the current conversation on your chosen topic. As with any research paper, one must strive for accuracy when gathering evidence while also surveying alternative positions on a topic. Considering both sides of a debate allows your speech to provide accurate information while remaining objective. This will also encourage audience members to draw their conclusions instead of taking your word for it. Furthermore, verifying sources from multiple angles (multiple avenues) ensures that information is fact-checked versus opinionated or biased pieces which might distort accuracy or mislead an audience member seeking truth about a controversial issue. At this stage in preparing for an informative speech, research should have been carried out thoroughly enough to allow confidently delivering evidence-based statements about a chosen topic. With all of this necessary groundwork completed, it’s time to move onto the next stage: sourcing different types of evidence which will allow you to illustrate your point in an even more helpful way. It is now time to transition into discussing “Sources & Evidence”.

Sources and Evidence

When crafting an informative speech outline, it is important to include accurate sources and valid evidence. Your audience needs to be sure that the content you are presenting not only reflects a clear understanding of the topic but is also backed up with reliable sources. For example, if you are speaking about climate change, include research studies, statistics, surveys and other forms of data that provide concrete evidence that supports your argument or position. Additionally, be sure to cite any sources used in the speech so that your audience can double-check the accuracy. In some cases, particularly when discussing sensitive topics, each side of the issue should be addressed. Not only does this make for a more balanced discussion, it also allows you to show respect for different points of view without compromising your own opinion or position. Presenting both sides briefly will demonstrate a comprehensive understanding of the subject matter and show your ability to present a well-rounded argument. Knowing how to source accurately and objectively is key to creating an informative speech outline which will be compelling and engaging for an audience. With the right sources and evidence utilized correctly, you can ensure that your argument is both authoritative and convincing. With these fundamentals in place, you can move on to developing tips for crafting an informative speech for maximum impact and engagement with the listeners.

Tips for Crafting an Informative Speech

When crafting an informative speech, there are certain tips and tricks that you can use to make sure your outline is the best it can be. Firstly, if you are speaking about a controversial issue, make sure you present both sides of the argument in an unbiased manner. Rely on researching credible sources, and discuss different points of views objectively. Additionally, organize and prioritize your points so that they are easy to follow and follow a logical progression. Begin with introducing a succinct thesis statement that briefly summarizes the main points of your speech. This will give the audience a clear idea of what topics you will be discussing and help retain their attention throughout your speech. Furthermore, be mindful to weave in personal anecdotes or relevant stories so that the audience can better relate to your ideas. Make sure the anecdotes have a purpose and demonstrate the key themes effectively. Acquiring creative ways to present data or statistics is also important; avoid inundating the audience with too many facts and figures all at once. Finally, ensure that all visual aids such as props, charts or slides remain relevant to the subject matter being discussed. Visual aids not only keep listeners engaged but also make difficult concepts easier to understand. With these handy tips in mind, you should be well on your way to constructing an effective informative speech outline! Now let’s move onto exploring some examples of effective informative speech outlines so that we can get a better idea of how it’s done.

Examples of Effective Informative Speech Outlines

Informative speeches must be compelling and provide relevant details, making them effective and impactful. In order to create an effective outline, speakers must first conduct extensive research on the chosen topic. An effective informative speech outline will clearly provide the audience with enough information to keep them engaged while also adhering to a specific timeframe. The following are examples of how to effectively organize an informative speech: I. Introduction: A. Stimulate their interest – pose a question, present intriguing facts or establish a humorous story B. Clearly state the main focus of the speech C. Establish your credibility– explain your experience/research conducted for the speech II. Supporting Points: A. Each point should contain facts and statistics related to your main idea B. Each point should have its own solid evidence that supports it III. Conclusion: A. Summarize supporting points B. Revisit your introduction point and explain how it’s been updated/changed through the course of the discussion C. Offer a final statement or call to action IV. Bibliography: A. Cite all sources used in creating the speech (provide an alphabetical list) Debate both sides of argument if applicable: N/A

Commonly Asked Questions

What techniques can i use to ensure my informative speech outline is organized and cohesive.

When crafting an informative speech outline, there are several techniques you can use to ensure your speech is organized and cohesive. First of all, make sure your speech follows a logical flow by using signposting , outlining the main ideas at the beginning of the speech and then bulleting out your supporting points. Additionally, you can use transitions throughout the speech to create a smooth order for your thoughts, such as ‘next’ and ‘finally’. Furthermore, it is important that each point in your outline has a specific purpose or goal, to avoid rambling and confusion. Finally, use visual aids such as charts and diagrams to emphasise key ideas and add clarity and structure to your speech. By following these techniques , you can ensure your informative speech outline is well organized and easy to follow.

How should I structure the order of the information in an informative speech outline?

The structure of an informative speech outline should be simple and organized, following a linear step-by-step process. First, you should introduce the topic to your audience and provide an overview of the main points. Next, give an explanation of each point, offer evidence or examples to support it, and explain how it relates to the overall subject matter. Finally, you should conclude with a summary of the main points and a call for action. When structuring the order of information in an informative speech outline, it is important to keep topics distinct from one another and stick to the logical progression that you have established in your introduction. Additionally, pay attention to chronology if appropriate; when discussing historical events, for example, make sure that they are presented in the correct order. Moreover, use transition phrases throughout your outline to help move ideas along smoothly. Finally, utilize both verbal and visual aids such as diagrams or graphics to illustrate complex knowledge effectively and engage your audience throughout your presentation.

What are the essential components of an informative speech outline?

The essential components of an informative speech outline are the introduction, body, and conclusion. Introduction: The introduction should establish the topic of your speech, provide background information, and lead into the main purpose of your speech. It’s also important to include a strong attention-grabbing hook in order to grab the audience’s attention. Body: The body is where you expand on the main points that were outlined in the introduction. It should provide evidence and arguments to support these points, as well as explain any counterarguments that might be relevant. Additionally, it should answer any questions or objections your audience may have about the topic. Conclusion: The conclusion should restate the purpose of your speech and summarize the main points from the body of your speech. It should also leave your audience feeling inspired and motivated to take some kind of action after hearing your speech. In short, an effective informative speech outline should strongly focus on bringing all of these elements together in a cohesive structure to ensure that you deliver an engaging presentation that educates and informs your audience.

Informative Speech

Informative Speech Outline

Last updated on: Mar 29, 2024

Learn How to Create an Informative Speech Outline

By: Cathy A.

Reviewed By: Rylee W.

Published on: May 26, 2020

Informative Speech Outline

Presenting a detailed informative speech can be really nerve-wracking, especially if you're not sure where to start. 

An informative speech is a powerful way of sharing knowledge with your audience. It needs to be well-formatted and properly structured. This type of speech allows you to inform the audience about a topic in depth.

Most people try to wing it, and that's why they bomb. They get up in front of an audience and have no idea what to say next. This is why an outline is necessary for enough preparation.

So how do you write an effective outline to make your speech successful? 

Here you will learn how to outline your speech in the most effective and easiest steps. Moreover, you’ll also get some outline examples and tips to help you put the steps into practice. 

So let’s get into it!

Informative Speech Outline

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Why Create an Outline for Informative Speech?

An informative speech outline is a great way to organize your ideas and thoughts before you start writing. It allows you to see the flow of your speech and that all main points are cohesive with each other. 

Moreover, a clear and concise outline helps you develop your thoughts on a topic. It also creates a structure to help you keep track of all the points you want to make.

So, to be an effective speaker, you need to create a clear outline for an informative speech. Read on to learn how you can do that.

How to Write an Informative Speech Outline?

Making an outline for your speech is not as difficult as you may think. You just need to follow some basic steps, and your outline will be good to go. 

Below are the steps that will help you create a well-written outline:   

Step 1 – Choose a Topic that Interests You

Speech topics are usually assigned, but if you have to pick on your own, create a list of topics that interest you. Select one topic about which there is still so much to learn and explore. 

Since it is a descriptive speech, the topic should give you the space to provide information to the audience. 

Need inspiration for a topic? Find 100+ unique and interesting informative speech topics to engage your audience.

Step 2 – Gather Information

After choosing the topic, start the research phase and gather relevant information. The information should be so that it helps to satisfy your specific purpose of delivering the speech. 

Also, make sure that you collect information from credible and trustworthy sources. You can collect data for your speech from:

  • Scholarly articles 
  • Encyclopedias
  • Government documents

The more you research, the more easily you write a good informative speech. 

Step 3 – Write Points for an Introduction

Now that you have all the information, start writing the outline. Begin with writing points for your introduction. The introduction is the first part of your speech that introduces the topic to your audience and previews the main points you are going to discuss.

Here’s how to proceed:

  • Start with a hook or attention-grabber to engage your audience. You can use a quote, a statistic or fact, or a thought-provoking question to begin your speech and grab your listener’s attention.
  • Next, make an outline of points that’ll help you provide context or essential background information about the topic.
  • Finally, clearly mention the main topic of your speech and preview the points you are going to discuss next. 

Step 4 – Organize Your Main Body

Once the outline for your intro is complete, move on to the main body. The body of an informative speech provides explanation, information, description, and examples about the topic to cover it in detail.

  • Write the first point you would like to discuss. Under the first point, add any information, examples, or explanation you want to present. 
  • Similarly, write down your second main point and write all the information you gathered related to it that you would like to offer.
  • Move onto the next point. Cover all the points one-by-one until all the information you want to provide is coherently organized and categorized. 

Step 5 – Add a Conclusion

The conclusion of an informative speech aims to summarize the information in such a way that it becomes easier to remember. That is, you should provide short key takeaways and a memorable ending as the conclusion of your speech.

Follow these steps:

  • Begin your conclusion with a brief summary of the main points discussed throughout your speech. This helps the audience recall important details.
  • Highlight why understanding this information is valuable or how it can benefit them in some way. This reinforces the importance of what you've shared.
  • Finally, add a call-to-action, such as encouraging your audience to apply the knowledge they've gained or to further explore the topic.

Step 6 – Improve & Revise as Needed

As you finish adding points for the conclusion, the main outline writing steps are done. Now, you simply need to look it up once again, find areas of improvement, and revise. Here are some key steps to improve and refine your speech:

  • Review your speech for clarity and coherence. Your ideas should progress logically from one point to the next, and that transitions between sections should be smooth.
  • Assess whether your speech effectively captures and maintains the audience's interest throughout. Look for opportunities to incorporate engaging anecdotes, relevant examples, or multimedia elements such as images or videos for better understanding. 
  • Go through each section of your speech to ensure the information is accurate and relevant. Verify any facts, statistics, or examples you've included, and make sure they support your main points effectively.

Informative Speech Outline Template

There are two ways to write the outline of your speech:

  • Complete Sentence Format: In this format, you can write full sentences in the outline, so that help you check the content of the speech.  
  • Key Point Format: Or, you can simply note down the keywords or points that help you remember what you should include in your speech. 

So, you have the chance to choose whichever outline format suits your needs best. 

Whether you choose to write complete sentences or keywords and points, use this template below to craft your informative speech outline.

Informative Speech Outline Examples

Done with understanding what an informative speech outline is? Now let’s move to see some samples of informative speech outline. With the help of these professionally written examples, you can get the inspiration to create a good one yourself.  

Check the below informative speech outline samples and get an idea of the perfect outline. 

Simple Informative Speech Outline Example

Informative Speech Outline about Social Media

Informative Speech Outline about Depression

Informative Speech Outline about Covid 19

Global Warming Informative Speech Outline

Mental Health Informative Speech Outline

Anxiety Informative Speech Outline

Sleep Informative Speech Outline

Informative Speech Outline About Education

Informative Speech Outline Format 3-5 Minutes

Taking Depression Seriously Informative Speech Outline

Sample Informative Speech Outline

Mental Illness Informative Speech Outline

Tips for a More Effective Informative Speech Outline

Following are the tips you should follow to impress the audience with your speech. 

  • Tailor your outline according to your audience. Consider their interests, knowledge level, and preferences when developing your outline. Adapt your content to effectively address your specific audience and keep them engaged throughout your speech.
  • Include visual aids such as infographics or diagrams while making your outline. This material will help you convey your points more clearly to the audience.
  • Use a consistent structure for your topic. For instance, you can use the problem-solution, cause-effect, or compare-contrast format, depending on the nature of your topic. However, keep it consistent throughout.
  • Seek feedback by sharing your outline with peers, mentors, or instructors. Use their insights to make any necessary revisions.

Mistakes To Avoid

Here are mistakes to avoid while creating an informative speech outline:

  • Do not overload your outline with excessive information, as it can overwhelm your audience.
  • Steer clear of a disorganized structure that confuses your audience.
  • Do not provide shallow information; instead, ensure depth and substance in your main points.
  • Avoid neglecting transitions, as it can disrupt the flow of your speech.
  • Do not overlook the importance of engaging your audience through visuals, storytelling, and rhetoric.
  • Avoid inadequate time management, as it can lead to rushing or exceeding the allocated time.

Wrapping Up!

Now, you have a complete guide to writing an informative speech outline.

Moreover, if you need professional help in creating a speech that is an attention-getter, consult MyPerfectPaper.net . 

Our team of professional writers will help you create an engaging, interesting, and creative speech. All you have to say is ‘ write my paper ’, and writers will take your speech writing stress away! 

So, contact us now and get an expertly-crafted speech at affordable rates.

Cathy A.

Marketing, Literature

Cathy has been been working as an author on our platform for over five years now. She has a Masters degree in mass communication and is well-versed in the art of writing. Cathy is a professional who takes her work seriously and is widely appreciated by clients for her excellent writing skills.

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How to Write an Informative Speech

Last Updated: October 6, 2022 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,389,522 times.

An informative speech tells an audience about a process, event, or concept. Whether you’re explaining how to grow a garden or describing a historical event, writing an informative speech is pretty straightforward. Knowing the topic inside and out is key, so start by conducting thorough research. Organize your speech logically so your audience can easily follow, and keep your language clear. Since speeches are recited out loud, be sure to set aside time after writing to perfect your delivery.

Researching the Topic

Step 1 Choose a subject that interests you if the topic isn’t assigned.

  • Suppose your prompt instructs you to inform the audience about a hobby or activity. Make a list of your clubs, sports, and other activities, and choose the one that interests you most. Then zoom in on one particular aspect or process to focus on in your speech.
  • For instance, if you like tennis, you can’t discuss every aspect of the sport in a single speech. Instead, you could focus on a specific technique, like serving the ball.

Step 2 Gather a variety...

  • For example, if your speech is about a historical event, find primary sources, like letters or newspaper articles published at the time of the event. Additionally, include secondary sources, such as scholarly articles written by experts on the event.
  • If you’re informing the audience about a medical condition, find information in medical encyclopedias, scientific journals, and government health websites.

Tip: Organize your sources in a works cited page. Even if the assignment doesn’t require a works cited page, it’ll help you keep track of your sources. [3] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source

Step 3 Form a clear understanding of the process or concept you’re describing.

  • For instance, if your speech is on growing plants from seeds, explain the process step-by-step to a friend or relative. Ask them if any parts in your explanation seemed muddy or vague.
  • Break down the material into simple terms, especially if you’re addressing a non-expert audience. Think about how you’d describe the topic to a grandparent or younger sibling. If you can’t avoid using jargon, be sure to define technical words in clear, simple terms.

Step 4 Come up with a thesis that concisely presents your speech’s purpose.

  • For example, if your speech is on the poet Charles Baudelaire, a strong thesis would be, “I am here to explain how city life and exotic travel shaped the key poetic themes of Charles Baudelaire’s work.”
  • While the goal of an informative speech isn't to make a defensible claim, your thesis still needs to be specific. For instance, “I’m going to talk about carburetors” is vague. “My purpose today is to explain how to take apart a variable choke carburetor” is more specific.

Step 5 Focus on informing your audience instead of persuading them.

  • For instance, a speech meant to persuade an audience to support a political stance would most likely include examples of pathos, or persuasive devices that appeal to the audience's emotions.
  • On the other hand, an informative speech on how to grow pitcher plants would present clear, objective steps. It wouldn't try to argue that growing pitcher plants is great or persuade listeners to grow pitcher plants.

Drafting Your Speech

Step 1 Write a bare...

  • Delivering memorized remarks instead of reading verbatim is more engaging. A section of a speaking outline would look like this: III. YMCA’s Focus on Healthy Living  A. Commitment to overall health: both body and mind  B. Programs that support commitment   1. Annual Kid’s Day   2. Fitness facilities   3. Classes and group activities

Step 2 Include a hook, thesis, and road map of your speech in the introduction.

  • For example, you could begin with, “Have you ever wondered how a figure skater could possibly jump, twist, and land on the thin blade of an ice skate? From proper technique to the physical forces at play, I’ll explain how world-class skaters achieve jaw-dropping jumps and spins.”
  • Once you've established your purpose, preview your speech: “After describing the basic technical aspects of jumping, I’ll discuss the physics behind jumps and spins. Finally, I’ll explain the 6 types of jumps and clarify why some are more difficult than others.”
  • Some people prefer to write the speech's body before the introduction. For others, writing the intro first helps them figure out how to organize the rest of the speech.

Step 3 Present your main ideas in a logically organized body.

  • For instance, if your speech is about the causes of World War I, start by discussing nationalism in the years prior to the war. Next, describe the assassination of Archduke Ferdinand, then explain how alliances pulled the major players into open warfare.
  • Transition smoothly between ideas so your audience can follow your speech. For example, write, “Now that we’ve covered how nationalism set the stage for international conflict, we can examine the event that directly led to the outbreak of World War I: the assassination of Archduke Franz Ferdinand. [11] X Research source

Step 4 Review your main points in the conclusion.

  • For instance, your conclusion could point out, “Examining the factors that set the stage for World War I shows how intense nationalism fueled the conflict. A century after the Great War, the struggle between nationalism and globalism continues to define international politics in the twenty-first century.”

Step 5 Write a complete draft to edit and memorize your speech.

  • Typically, speeches aren’t read verbatim. Instead, you’ll memorize the speech and use a bare bones outline to stay on track.

Avoid information overload: When you compose your speech, read out loud as you write. Focus on keeping your sentence structures simple and clear. Your audience will have a hard time following along if your language is too complicated. [14] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source

Perfecting Your Delivery

Step 1 Write the main points and helpful cues on notecards.

  • While it’s generally okay to use slightly different phrasing, try to stick to your complete outline as best you can. If you veer off too much or insert too many additional words, you could end up exceeding your time limit.
  • Keep in mind your speaking outline will help you stay focused. As for quotes and statistics, feel free to write them on your notecards for quick reference.

Memorization tip: Break up the speech into smaller parts, and memorize it section by section. Memorize 1 sentence then, when you feel confident, add the next. Continue practicing with gradually longer passages until you know the speech like the back of your hand.

Step 2 Project confidence with eye contact, gestures, and good posture.

  • Instead of slouching, stand up tall with your shoulders back. In addition to projecting confidence, good posture will help you breathe deeply to support your voice.

Step 3 Practice the speech in a mirror or to a friend.

  • Have them point out any spots that dragged or seemed disorganized. Ask if your tone was engaging, if you used body language effectively, and if your volume, pitch, and pacing need any tweaks.

Step 4 Make sure you stay within the time limit.

  • If you keep exceeding the time limit, review your complete sentence outline. Cut any fluff and simplify complicated phrases. If your speech isn’t long enough, look for areas that could use more detail or consider adding another section to the body.
  • Just make sure any content you add is relevant. For instance, if your speech on nationalism and World War I is 2 minutes too short, you could add a section about how nationalism manifested in specific countries, including Britain, Germany, Austria-Hungary, and Serbia.

Sample Informative Speeches

speech outline informative

Expert Q&A

Lynn Kirkham

  • You're probably much better at informative speeches than you think! If you have ever told your parents about your day at school or explained to a friend how to make chicken noodle soup, you already have experience giving an informative speech! Thanks Helpful 2 Not Helpful 0
  • If you get nervous, try to relax, take deep breaths, and visualize calming scenery. Remember, there’s nothing to worry about. Just set yourself up for success by knowing the material and practicing. Thanks Helpful 3 Not Helpful 0
  • When composing your speech, take your audience into consideration, and tailor your speech to the people you’re addressing. Thanks Helpful 2 Not Helpful 1

speech outline informative

You Might Also Like

Write a Speech

  • ↑ https://courses.lumenlearning.com/suny-realworldcomm/chapter/11-1-informative-speeches/
  • ↑ https://2012books.lardbucket.org/books/a-primer-on-communication-studies/s11-01-informative-speeches.html
  • ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_works_cited_page_basic_format.html
  • ↑ https://open.lib.umn.edu/communication/chapter/11-1-informative-speeches/
  • ↑ https://www.comm.pitt.edu/informative-speaking
  • ↑ https://rasmussen.libanswers.com/faq/337550
  • ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
  • ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-outline-a-speech
  • ↑ https://wac.colostate.edu/resources/writing/guides/informative-speaking/
  • ↑ https://www.comm.pitt.edu/structuring-speech
  • ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
  • ↑ https://www.speechanddebate.org/wp-content/uploads/High-School-Competition-Events-Guide.pdf
  • ↑ https://open.lib.umn.edu/communication/chapter/10-4-physical-delivery/

About This Article

Lynn Kirkham

To write an informative speech, start with an introduction that will grab your audience's attention and give them an idea of where the rest of your speech is headed. Next, choose 3 important points that you want to make to form the body of your speech. Then, organize the points in a logical order and write content to address each point. Finally, write a conclusion that summarizes the main points and ends with a message that you want your audience to take away from it. For tips on researching topics for an informative speech, keep reading! Did this summary help you? Yes No

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21 Outlining Your Informative Speech

Learning Objectives

Students will learn to outline an informative speech.

  • Demonstrate an understanding of outlining.
  • Create a proper outline for an informative speech.

Outlining Your Speech

Most speakers and audience members would agree that an organized speech is both easier to present as well as more persuasive. Public speaking teachers especially believe in the power of organizing your speech, which is why they encourage (and often require) that you create an outline for your speech.  Outlines , or textual arrangements of all the various elements of a speech, are a very common way of organizing a speech before it is delivered. Most extemporaneous speakers keep their outlines with them during the speech as a way to ensure that they do not leave out any important elements and to keep them on track. Writing an outline is also important to the speechwriting process since doing so forces the speakers to think about the main points and sub-points, the examples they wish to include, and the ways in which these elements correspond to one another. In short, the outline functions both as an organization tool and as a reference for delivering a speech.

Carol Shafto speaking

Preparation Outline

There are two types of outlines. The first outline you will write is called the  preparation outline . Also called a working, practice, or rough outline, the preparation outline is used to work through the various components of your speech in an inventive format. Stephen E. Lucas [1]  put it simply: “The preparation outline is just what its name implies—an outline that helps you prepare the speech” (p. 248). When writing the preparation outline, you should focus on finalizing the purpose and thesis statements, logically ordering your main points, deciding where supporting material should be included and refining the overall organizational pattern of your speech. As you write the preparation outline, you may find it necessary to rearrange your points or to add or subtract supporting material. You may also realize that some of your main points are sufficiently supported while others are lacking. The final draft of your preparation outline should include full sentences, making up a complete script of your entire speech. In most cases, however, the preparation outline is reserved for planning purposes only and is translated into a speaking outline before you deliver the speech.

OUTLINE FORMATTING GUIDE

Title:  Organizing Your Public Speech

Topic:  Organizing public speeches

Specific Purpose Statement:  To inform listeners about the various ways in which they can organize their public speeches.

Thesis Statement:  A variety of organizational styles can be used to organize public speeches.

Introduction

  • Attention Getter
  • Topic/ Audience relevance
  • Establish Your Credibility
  • Central Idea/Thesis statement
  • Preview Main Points

(Transition)

I. Main point #1

A. First sub-point

B. Second sub-point

I. Main point #2

  • Provide closure

Of course, your actual outline may look different based on your content. You may have three main points or different levels of sub-points. Use this guide to help format your own content for your preparation outline.

Include the title, topic, specific purpose statement, and thesis statement at the top of the outline. These elements are helpful to you, the speechwriter, since they remind you what, specifically, you are trying to accomplish in your speech. They are also helpful to anyone reading and assessing your outline since knowing what you want to accomplish will determine how they perceive the elements included in your outline. Additionally, write out the transitional statements that you will use to alert audiences that you are moving from one point to another. These are included in parentheses between main points.

On a separate page, you should include a  reference page  for any outside resources you mention during the speech. These should be cited using whatever citations style your professor requires.

Speaking Outline

A  speaking outline  is an outline you will prepare for use when delivering the speech. The speaking outline is much more succinct than the preparation outline and includes brief phrases or words that remind the speakers of the points they need to make, plus supporting material and signposts. [2]  The words or phrases used on the speaking outline should briefly encapsulate all of the information needed to prompt the speaker to accurately deliver the speech. Although some cases call for reading a speech verbatim from the full-sentence outline, in most cases speakers will simply refer to their speaking outline for quick reminders and to ensure that they do not omit any important information. Because it uses just words or short phrases, and not full sentences, the speaking outline can easily be transferred to index cards that can be referenced during a speech.

Using the Speaking Outline

Major General John Nichols speaking to an audience.

Using a speaking outline will help you to deliver an effective speech. Under no circumstances should you ever attempt to use your preparation outline or a word for word written out speech during your speech delivery. You will end up reading a sequence of words to your audience instead of delivering your message extemporaneously.

Whether you decide to use index cards or the printed outline, here are a few tips. First, write large enough so that you do not have to bring the cards or pages close to your eyes to read them. Second, make sure you have the cards/pages in the correct order and bound together in some way so that they do not get out of order. Third, just in case the cards/pages do get out of order (this happens too often!), be sure that you number each in the top right corner so you can quickly and easily get things organized. Fourth, try not to fiddle with the cards/pages when you are speaking. It is best to lay them down if you have a podium or table in front of you. If not, practice reading from them in front of a mirror. You should be able to look down quickly, read the text, and then return to your gaze to the audience.

Key Takeaways

  • Outlining our speech helps us to organize our speech content so that we can communicate it effectively to the audience.
  • You will create two outlines for successful speech delivery.
  • The preparation outline is intended to help you prepare your delivery.
  • The speaking note outline is intended to help you deliver your speech extemporaneously.
  • Lucas, Stephen E. (2004). The art of public speaking  (8th edition). New York: McGraw-Hill.  ↵
  • Beebe, S. A. & Beebe, S. J. (2003).  The public speaking handbook  (5th edition). Boston: Pearson.  ↵

LICENSES AND ATTRIBUTIONS

  • Chapter 8 Outlining Your Speech.  Authored by : Joshua Trey Barnett.  Provided by : University of Indiana, Bloomington, IN.  Located at :  http://publicspeakingproject.org/psvirtualtext.html .  Project : The Public Speaking Project.  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
  • Alpena Mayor Carol Shafto Speaks at 2011 Michigan Municipal League Convention.  Authored by : Michigan Municipal League.  Located at :  https://flic.kr/p/aunJMR .  License :  CC BY-ND: Attribution-NoDerivatives
  • TAG speaks of others first.  Authored by : Texas Military Forces.  Located at :  https://www.flickr.com/photos/texasmilitaryforces/5560449970/ .  License :  CC BY-ND: Attribution-NoDerivatives

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Informative speech examples

4 types of informative speeches: topics and outlines

By:  Susan Dugdale  | Last modified: 08-05-2023

The primary purpose of an informative speech is to share useful and interesting, factual, and accurate information with the audience on a particular topic (issue), or subject.

Find out more about how to do that effectively here. 

What's on this page

The four different types of informative speeches, each with specific topic suggestions and an example informative speech outline: 

  • description
  • demonstration
  • explanation

What is informative speech?

  • The 7 key characteristics of an informative speech

Image - Label: 4 Informative speech example outlines: definition, description, explanation, demonstration

We all speak to share information. We communicate knowledge of infinite variety all day, every day, in multiple settings.

Teachers in classrooms world-wide share information with their students.

Call centers problem solve for their callers.

News outlets (on and offline) issue reports on local, national and international events and issues, people of interest, weather, traffic flow around cities...

Health care professionals explain the treatment of addictive behaviors, the many impacts of long Covid, the development of new treatments...

Specialist research scientists share their findings with colleagues at conferences.

A pastry chef demonstrates how to make perfect classic croissants.

The range of informative public speaking is vast!  Some of us do it well. Some of us not so well - largely because we don't fully understand what's needed to present what we're sharing effectively. 

Return to Top

The key characteristics of an informative speech

So, what are the key characteristics or essential elements, of this type of speech? There are seven.

1. Objectivity

The information you give is factual, neutral and objective. You make no attempt to persuade or push (advocate) a particular viewpoint.

Your personal opinions: feelings thoughts, or concerns about the topic you're presenting are not given. This is not a persuasive speech.

As an example,  here's an excerpt from a Statistics Department report on teenage births in New Zealand - the country I live in.

Although it's a potentially a firecracker subject: one arousing all sorts of emotional responses from outright condemnation of the girls and their babies to compassionate practical support, the article sticks to the facts. 

The headline reads: "Teenage births halved over last decade"

"The number of teenage women in New Zealand giving birth has more than halved over the last decade, Stats NZ said today.

There were 1,719 births registered to teenage women (those aged under 20 years) in 2022, accounting for around 1 in every 34 births that year. In 2012, there were 3,786 births registered to teenage mothers, accounting for around 1 in every 16 births that year."

For more see: Statistics Department NZ - Teenage births halved over last decade 

You present your information clearly and concisely, avoiding jargon or complex language that may confuse your audience.

The candidate gave a rousing stump speech , which included a couple of potentially inflammatory statements on known wedge issues .

If the audience is familiar with political jargon that sentence would be fine. If they're not, it would bewilder them. What is a 'stump speech' or a 'wedge issue' ?

Stump speech: a candidate's prepared speech or pitch that explains their core platform.

Wedge issue: a controversial political issue that divides members of opposing political parties or the same party.

For more see: political jargon examples

3. Relevance

The content shared in your speech should be relevant and valuable. It should meet your audience's needs or spark their curiosity.

If the audience members are vegetarians, they're highly unlikely to want to know anything about the varying cuts of beef and what they are used for.

However, the same audience might be very interested in finding out more about plant protein and readily available sources of it.  

4. Organizational pattern

The speech should have a logical sequential structure with a clear introduction, body, and conclusion.

If I am giving a demonstration speech on how to bake chocolate chip cookies, to be effective it needs to move through each of the necessary steps in the correct order.

Beginning with how to spoon the mixture on to the tray, or how to cool the cookies on a wire rack when you've taken them out of the oven, is confusing.   

5. Research and credibility

Informative speeches are based on thorough research and reliable sources to ensure accuracy and credibility. And sources need to be properly cited.

My friend told me, my mother says, or I saw it on Face Book is neither authoritative nor enough. ☺

Example: My speech is on literacy rates in USA. To be credible I need to quote and cite reputable sources.

  • https://www.apmresearchlab.org/10x-adult-literacy
  • https://www.thinkimpact.com/literacy-statistics/

6. Visual aids

Slides, charts, graphs, or props are frequently used to help the audience fully understand what they're being told.

For example, an informative speech on the rise and fall of a currency's daily exchange rate is made a great deal easier to follow and understand with graphs or charts illustrating the key points.

Or for a biographical speech, photos of the person being talked about will help hold the attention of your audience.  

7. Effective delivery

To be effective your speech needs to be delivered in a way that captures and hold the audience's attention. That means all aspects of it have been rehearsed or practiced. 

If you're demonstrating, you've gone through every step to ensure you have the flow of material right.

If you're using props (visual aids) of any sort you've made sure they work. Can they be seen easily? Do they clearly illustrate the point you're making?

Is your use of the stage (or your speaking space) good? Does your body language align with your material? Can your voice be heard? Are you speaking clearly? 

Pulling together a script and the props you're going to use is only part of the task of giving a speech. Working on and refining delivery completes it.

To give a successful speech each of these seven aspects needs to be fine-tuned: to hook your audience's interest, to match their knowledge level, your topic, your speech purpose and, fit within the time constraints you've been given.

Types of informative speeches

There are four types of informative speeches: definition, description, explanation and demonstration. A speech may use one, or a mix of them.

1. Informing through definition 

An informative speech based on definition clearly, and concisely, explains a concept * , theory, or philosophy. The principal purpose is to inform the audience, so they understand the main aspects of the particular subject being talked about.

* Definition of concept from the Cambridge dictionary - an  abstract principle or idea 

Examples of topics for definition or concept speeches

A good topic could be:

  • What is global warming?
  • What are organics?
  • What are the core beliefs of Christianity?
  • What is loyalty?
  • What is mental health?
  • What is modern art? 
  • What is freedom?
  • What is beauty?
  • What is education?
  • What are economics?
  • What is popular culture?

These are very broad topic areas- each containing multiple subtopics, any of which could become the subject of a speech in its own right. 

Example outline for a definition or concept informative speech

Speech title:.

What is modern art?

- people who want an introductory overview of modern art to help them understand a little more about what they're looking at - to place artists and their work in context 

Specific purpose:

- to provide a broad outline/definition of modern art 

Image: The Scream - Edvard Munch Text: What is modern art? An example outline for a concept or definition informative speech

Modern art refers to a broad and diverse artistic movement that emerged in the late 19th and early 20th centuries and continued to develop throughout the 20th century. 

It is characterized by a radical departure from traditional artistic styles and conventions and encompasses a wide range of artistic styles, techniques, and media, reflecting the cultural, social, and technological changes of the time.

Key characteristics or main points include:

  • Experimentation and innovation : Modern artists sought to break away from established norms and explore new ways of representing the world. They experimented with different materials, techniques, and subjects, challenging the boundaries of traditional art forms.
  • Abstraction : Modern art often features abstract and non-representational elements, moving away from realistic depictions. Artists like Wassily Kandinsky and Piet Mondrian explored pure abstraction, using shapes, lines, and colors to convey emotions and ideas.
  • Expression of the inner self : Many modern artists aimed to convey their inner emotions, thoughts, and experiences through their work. This led to the development of various movements like Expressionism (See work of Evard Munch) and Surrealism (See work of Salvador Dali). 
  • Rejection of academic conventions : Artists sought to break free from the rigid rules of academic art and embrace more individualistic and avant-garde approaches. For example: Claude Monet, (1840 -1926) Pierre-Auguste Renoir, Édouard Manet
  • Influence of industrialization and urbanization : The rapid changes brought about by industrialization and urbanization in the 19th and 20th centuries influenced modern art. Artists were inspired by the dynamics of the modern world and its impact, often negative, on human life. 
  • Multiple art movements : Modern art encompasses a wide array of movements and styles, for example Cubism, Futurism, Dadaism, Abstract Expressionism, Pop Art... Each movement brought its own unique perspective on art and society.
  • Focus on concept and process : Modern artists began to emphasize the underlying ideas and concepts behind their work, giving greater importance to the creative process itself. 

Modern art should not be confused with contemporary art. While modern art refers specifically to the artistic developments of the early to mid-20th century, contemporary art encompasses art created by artists living and working in the present day. The transition from modern art to contemporary art happened around the late 20th century- 1950s onward.

References:

  • mymodernmet.com/abstract artists
  • differencess.com/expressionism vs surrealism
  • lorimcnee.com/artists who died without recognition
  • industrial revolution the influence on art
  • mymodernmet.com/important art movements
  • theartstory.org/conceptual-art
  • Image: The Scream, Edvard Munch  

2. Informing through description

Informing through description means creating detailed, vivid verbal pictures for your audience to make what you're talking about come to life in the minds of those listening which in turn, will make your subject matter memorable.

Examples of good informative speech topics that could be used for descriptive speeches

  • How I celebrate Christmas
  • My first day at school
  • My home town
  • A time I feared for my life
  • A time when I felt contented and happy

My first car

  • An object I find fascinating: lotus shoes, bustles, corsets, panniers (These are historical items of women's clothing.)
  • Working from home: the joys, the hazards
  • My dream home, job, or holiday
  • An event I'll never forget
  • The most valuable or interesting thing I own
  • Martin Luther King, Benjamin Franklin, President Lincoln... a notable person from the past or present, including someone you may know: a family member, friend or yourself, or a public figure (an artist, singer, dancer, writer, entrepreneur, inventor...)

Example outline for a descriptive informative speech

- to take the audience with me back to the time when we bought our first car and have them appreciate that car's impact on our lives 

Central idea:

Our Austin A50 was a much-loved car

Image: Austin A50 advertising picture Text: Austin A50 Cambridge - the car that gives you more

About the car:

- English, Austin A50, 1950ish model - curvy, solid, a matron of cars

Background to purchase:

  • 1974 - we were 20 and 21 - young and broke
  • The car cost $200 - a lot of money for me at that time. I raided my piggy bank to buy it.
  • It was a trade up from the back of the motorbike - now I could sit side by side and talk, rather than sit behind and poke my husband, when I wanted to say important things like, 'Slow down', or 'I'm cold'. The romance of a motorbike is short-lived in winter. It diminishes in direct proportion to the mountain of clothes needing to be put on before going anywhere - coats, scarf, boots, helmet... And this particular winter was bitter: characterized by almost impenetrable grey fog and heavy frosts. It was so cold the insides of windows of the old house we lived in iced up.
  • It was tri-colored - none of them dominating - bright orange on the bonnet, sky blue on the rear doors and the roof, and matt black on the front doors and the boot. (Bonus - no one would ever steal it - far too easily identified!)
  • The chrome flying A proudly rode the bonnet.
  • The boot, (trunk lid) was detachable. It came off - why I can't remember. But it needed to be opened to fill the tank, so it meant lifting it off at the petrol station and leaning it up against the boot while the tank filled, and then replacing it when done.
  • There were bench seats upholstered in grey leather (dry and cracked) front and back with wide arm rests that folded down.
  • The windows wound up and down manually and, in the rear, there were triangle shaped opening quarter-windows.
  • The mouse-colored lining that had been on the doors and roof was worn, torn and in some patches completely missing. Dust poured in through the crevices when we drove on the metal roads that were common where we lived.
  • It had a column gear change - 4 gears, a heater that didn't function, proper old-school semaphore trafficators indicators that flicked out from the top of the door pillars and blinked orange, a clutch that needed a strong push to get it down, an accelerator pedal that was slow to pick up and a top speed of around 50 mph. 

Impact/benefits:

We called her Prudence. We loved, and remember, her fondly because:

  • I was taught to drive in her - an unforgettable experience. I won the bunny hopping record learning to coordinate releasing the clutch and pressing down on the accelerator. Additionally, on metal roads, I found you needed to slow before taking corners. Sliding on two wheels felt precarious. The bump back down to four was a relief.  
  • We did not arrive places having to disrobe - take off layers of protective clobber.
  • We could talk to each without shouting and NOW our road trips had a soundtrack - a large black portable battery driven tape player sat on the back parcel shelf blasting out a curious mix of Ry Cooder, Bach, Mozart's Flute Concerto, Janice Joplin... His choice. My choice. Bliss.
  • My father-in-law suggested we park it down the street rather than directly outside his house when we visited. To him Prudence was one eccentricity too many! An embarrassment in front of the neighbors. ☺
  • austinmemories.com/styled-33/styled-39/index.html
  • wikipedia.org/Austin_Cambridge
  • archive.org/1956-advertisement-for-austin-a-50

3. Informing through demonstration

Informing through demonstration means sharing verbal directions about how to do a specific task: fix, or make, something while also physically showing the steps, in a specific chronological order.

These are the classic 'show-n-tell', 'how to' or process speeches.

Examples of process speech topics:

  • How to bake chocolate chip cookies
  • How to use CPR (cardiopulmonary resuscitation) correctly
  • How to prepare and plant a tub of vegetables or flowers
  • How to read a topographic map
  • How to make a tik-tok reel
  • How to knit a hat

How to brainstorm material for a speech

For literally  100s more demonstration topic ideas

A demonstrative informative speech outline example

To demonstrate the brainstorming process and to provide practical strategies (helpful tips) for freeing and speeding up the generation of ideas

Main ideas:

Understanding brainstorming - explanation of what brainstorming is and its benefits

Preparing for brainstorming - the starting point - stating the problem or topic that needs brainstorming, working in a comfortable place free from distractions, encouraging open-mindedness and suspension of judgment.

Techniques for brainstorming : (Show and tell on either white board or with large sheets of paper that everyone can see) mind mapping, and free writing. Take topic ideas from audience to use.

Example : notes for maid of honor speech for sister

Example of brainstorming notes - free writing - ideas for a maid of honor speech for my sister

Benefits : Demonstrate how mind maps can help visually organize thoughts and connections, how free writing allows ideas to flow without stopping to judge them

Encourages quantity over quality - lots of ideas - more to choose from. May generate something you'd never have thought of otherwise.

Select, refine, develop (show and tell) 

For more see: brainstorm examples

4. Informing through explanation 

Informing through explanation is explaining or sharing how something works, came to be, or why something happened, for example historical events like the Civil War in the United States. The speech is made stronger through the use of visuals - images, charts of data and/or statistics.

Examples of explanatory informative speech topics

  • How did the 1919 Treaty of Versailles contribute to the outbreak of World War Two?
  • What led to The American Civil War (April 12, 1861 – May 26, 1865)?
  • Why is there an increase in type two diabetes and problems associated with obesity in first world countries, for example, in UK and USA?
  • How do lungs work?
  • What causes heart disease?
  • How electric vehicles work?   
  • What caused the Salem witch trials?
  • How does gravitation work?
  • How are rainbows formed?
  • Why do we pay taxes?
  • What is cyberbullying? Why is it increasing?

Example explanatory informative speech outline

The Treaty of Versailles: how did it contribute to the outbreak of World War Two

Image: Signing The Treaty of Versailles 1919 - dignitaries gather in the Hall of Mirrors, Palace of Versailles to sign the treaty, June 28, 1919

- to explain how the Treaty of Versailles (1919) was a significant causal factor leading up World War two

Central ideas:

Historical context : World War One, 'the war to end all wars' ended in 1918. The Allied Powers: USA, UK, France, Italy and Japan, met in Paris at the Paris Peace Conference 1919 to work out the details and consequences of the Treaty of Versailles, which would impact the defeated Central Powers, principally Germany. 

These included:

  • territorial boundary changes which stripped Germany of land in Europe, and established new nations - e.g. Poland and Czechoslovakia
  • military restrictions - the disarmament of the German military, restrictions on weapons and technology, demilitarization of the Rhineland
  • reparations - demands that they were unable to meet, plus being forced to accept a "war guilt" clause (Article 231) had an enormous impact, economically and psychologically. The country plunged into deep recession - albeit along with many other countries. (The Great Depression 1929-1939 which ended with the beginning of World War Two.)

The League of Nations - The League of Nations was an international diplomatic group developed after World War I as a way to solve disputes between countries before they erupted into open warfare. Despite being active in its set up, USA refused to join it - a stance that weakened its effectiveness.

Controversies within Germany: Public anger and resentment, plus political instability as result of reparations, territory loss and economic hardships

Controversies with Treaty partners: The Treaty's perceived fairness and effectiveness: Italy and Japan felt their settlements were inadequate compared to what had been taken by UK, USA and France.

The rise of 'isms'   Simmering discontent eventually emerged as the rise of Fascism in Italy, Nazism in Germany and Statism (a mix of nationalism, militarism and “state capitalism”) in Japan.

Expansionist Nationalism Spread of expansionist nationalism - a state's right to increase its borders because it is superior in all ways. Therefore, Hitler was 'right' to take back what had previously been regarded as German territory (Czechoslovakia and Austria), and to go after more, all the while goading the Allied Powers to act. When his armies went into Poland, Britain declared war against Germany - 21 years after the end of the last.

  • history.com/treaty-of-versailles-world-war-ii-guilt-effects
  • tinyurl.com/Treaty-of-Versailles
  • Image:  tinyurl.com/signing-Treaty-of-Versailles

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speech outline informative

Module 9: Informative Speaking

Organizing the informative speech, learning objectives.

Discern the best organizational approach for types of informative speeches.

Like an essay, a speech should have a clear organizational structure with a recognizable beginning, middle, and end. But unlike an essay where your reader can go back and re-read sections they may not understand or follow, in a speech in front of a live audience your audience can’t stop, rewind, and re-listen to parts of your speech they didn’t follow. For that reason it is especially important to have a clear and easy-to-follow structure to a speech.

In this section, we introduce the characteristic organizational structures of an informative speech. Later on, we’ll explore each of the organizational structural elements in greater detail.

An informative speech can be broken up into three sections:

  • Section 1: Introduction.  The first section of the speech contains an attention-getter to grab the interest of the audience and orient them to the topic of the speech, a clear thesis that states the purpose of the speech, and a preview of the main points of the speech.
  • Section 2: Body. The heart of the speech is the body. The body is where you provide your audience all the information they will need to understand your topic. To make the body of the speech easier for the audience to follow, divide it up into at least two but no more than five main points . Organize the main points in a clear structure appropriate to the topic and thesis and provide supporting examples and/or evidence for each main point.
  • Section 3: Conclusion. The conclusion is a short section that reinforces the thesis, summarizes the main points, and provides a sense of closure.

Video example

To see an example of an informative speech with a clear introduction, body, and conclusion, watch this speech where the speaker informs her audience how to manage the stress that comes with being a college student.

You can view the transcript for “Stress Informative Speech (with captions)” here (opens in new window) .

Specific Purpose Statement

Once you have a speech topic selected, develop a specific purpose statement. Your purpose statement describes what you want your audience to know as a result of listening to your speech. Here are some examples of informative speech purpose statements:

  • To inform my audience about different types of coffee makers.
  • To inform my audience about the historical significance of Harriet Tubman.
  • To inform my audience about how to prune roses.

Central Idea

Your purpose statement helps you determine the thesis or central idea of your speech. You will present your central idea in the introduction to the speech and everything you say in the speech will support that central idea.

For example, if your purpose is to inform your audience about different types of coffee makers you could develop a central idea like this:

  • There are two main types of coffee makers, automatic drip machines and manual coffee makers.

Main Points

Once you have a purpose statement you want to develop your main points. The body of the speech is where you will present and provide support for the main points of the speech. Remember that you should generally aim to have at least two but no more than five main points. Keep time constraints in mind when developing your main points. If you are given four minutes to speak, for instance, trying to have four main points might be too ambitious, so you might instead focus on two or at the most three main points.

You’ll want to organize the body of the speech in a way that helps you present your main points in the most effective order. Your purpose statement helps you decide what kind of organizational pattern would make the most sense for your topic.

Organizational Patterns

There are many types of organizational patterns you can use for an informative speech, as you can see in more detail in Module 6: Organizing and Outlining Your Speech. Here are a few examples:

A silverware drawer organizer

In a topical organization structure, each point fits into one of a few topic categories.

Topical : This is a good, all-purpose organizational pattern where you divide your main points into topics. It works well for speeches where the main points are clearly distinct from each other and the order they are placed in isn’t critical like it would be for some other organizational patterns. The example above about coffee makers, for example, could be divided into two topical main points: 1) automatic drip coffee makers and 2) manual coffee makers. Each main point would be supported by subpoints that elaborate on the characteristics of each type of coffee maker.

Compare/contrast: With compare/contrast organizational patterns, you explain the similarities and differences between two or more things. A speech about the similarities and differences between video game consoles PlayStation and Xbox would fit this type of organizational pattern. You could devote one main point to the qualities they share in common and a second point to how they differ from each other.

Map of the mississippi River watershed

A spatially organized speech about the Mississippi River might follow the river from north to south.

Spatial: Do you have a topic that lends itself to being explained in a directional order such as from top to bottom, left to right, or east to west? If so, you could organize your speech in a spatial pattern. This can be a good organizational pattern to use when you want to describe a place to an audience. For instance, if you gave a speech about the major cities the Mississippi River passes through you could start in the north by describing its origin in Minnesota near Minneapolis and St. Paul, then work south and explain how it flows through other cities like St. Louis before it empties into the Gulf of Mexico in New Orleans.

Chronological: This is a speech that follows a time order. This is a good choice for speeches where you want to explain a sequence of events. For example, you could use a chronological pattern for a speech explaining the steps Apple took in developing the iPhone or the significant decisions made by the Supreme Court affecting rights of the LGBTQIA community. Chronological can also be a good organizational choice for speeches where you are explaining a process or demonstrating how to do something.

Step by step description of how to draw an airplane

To describe or demonstrate a process, step by step may be the best structure.

Step-by-Step:  When you’re speaking about a process, the most logical organizational structure may be step by step. Step-by-step organization is useful for “how-to” or demonstration speeches where you are teaching or showing how to do a task. If you were speaking about how to spray-paint a mural, you might describe each layer of the painting step by step.

Biographical : A biographical organization tells the story of a person’s life. The person could be a well-known person or someone who is not. The subject of the speech could even be the speaker themselves. It can be similar to the chronological pattern in that it can be organized by time but it doesn’t have to be. A biographical speech could start by focusing on an important event late in someone’s life and then going back in time to explain how the person got to that point.

Close-up photo of dominoes falling

A causal structure talks about why something happened.

Causal: If you want to explain a cause/effect relationship, you want to use the causal organizational pattern. Typically with this pattern, you would have two main points: one focused on the causes of an event, the second about its effects. A speech about hurricanes might be organized this way, for example. One main point could be devoted to oceanic and atmospheric causes of hurricanes and the second main point about the effects of hurricanes such as storm surge, strong winds, and flooding.

We cover outlining in detail elsewhere, but at this point once you have a purpose statement, general idea, main points, and an organizational pattern, you are ready to develop an outline.

Some important reminders about outlines:

  • Working outlines are what you start with and they help you with speech preparation and planning. This isn’t the outline you will use for speaking.
  • The full-sentence outline develops the full details of the message. But, again, it is not the outline you use to speak.
  • The speaking outline includes key words or phrases and helps you stay organized in front of the audience without reading to them. This is the outline you will speak from so that you are speaking extemporaneously rather than reading your outline word for word.
  • Tip: Using notecards for your speaking outline helps with delivery and makes it easier to find information if you lose your place or draw a blank.
  • Silverware. Authored by : Peter Griffin. Located at : https://www.needpix.com/photo/download/1307472/silverware-drawer-utensils-knife-fork-spoon-silverware-free-pictures-free-photos . License : CC0: No Rights Reserved
  • Mississippi River Watershed. Authored by : Shannon1. Located at : https://commons.wikimedia.org/wiki/File:Mississippiriver-new-01.png . License : CC BY-SA: Attribution-ShareAlike
  • Airplane. Authored by : Spacefem. Located at : https://openclipart.org/detail/274994/draw-a-single-engine-airplane . License : CC0: No Rights Reserved
  • Dominoes. Authored by : Clint Budd. Located at : https://flic.kr/p/MN2WaG . License : CC BY: Attribution
  • Stress Informative Speech (with captions). Authored by : RITPublicSpeaking. Located at : https://youtu.be/f4RLULR6iNg . License : Other . License Terms : Standard YouTube License
  • Organizing the Informative Speech. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution
  • Organizing the Informative Speech. Authored by : Sandra K. Winn with Lumen Learning. License : CC BY: Attribution

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speech outline informative

Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

  • Chronological order
  • Spatial order
  • Causal order
  • Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

  • Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
  • Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
  • Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
  • Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
  • Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

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7.4 Outlining Your Speech

OSU student standing between two tall library shelves while reading a book

Most speakers and audience members would agree that an organized speech is both easier to present as well as more persuasive. Public speaking teachers especially believe in the power of organizing your speech, which is why they encourage (and often require) that you create an outline for your speech. Outlines, or textual arrangements of all the various elements of a speech, are a very common way of organizing a speech before it is delivered. Most extemporaneous speakers keep their outlines with them during the speech as a way to ensure that they do not leave out any important elements and to keep them on track. Writing an outline is also important to the speechwriting process since doing so forces the speakers to think about the main ideas, known as main points, and subpoints, the examples they wish to include, and the ways in which these elements correspond to one another. In short, the outline functions both as an organization tool and as a reference for delivering a speech.

Outline Types

There are two types of outlines, the preparation outline and the speaking outline.

Preparation Outline

The first outline you will write is called the preparation outline . Also called a skeletal, working, practice, or rough outline, the preparation outline is used to work through the various components of your speech in an organized format. Stephen E. Lucas (2004) put it simply: “The preparation outline is just what its name implies—an outline that helps you prepare the speech.” When writing the preparation outline, you should focus on  finalizing the specific purpose and thesis statement, logically ordering your main points, deciding where supporting material should be included, and refining the overall organizational pattern of your speech. As you write the preparation outline, you may find it necessary to rearrange your points or to add or subtract supporting material. You may also realize that some of your main points are sufficiently supported while others are lacking. The final draft of your preparation outline should include full sentences. In most cases, however, the preparation outline is reserved for planning purposes only and is translated into a speaking outline before you deliver the speech. Keep in mind though, even a full sentence outline is not an essay.

Speaking Outline

A speaking outline is the outline you will prepare for use when delivering the speech. The speaking outline is much more succinct than the preparation outline and includes brief phrases or words that remind the speakers of the points they need to make, plus supporting material and signposts (Beebe & Beebe, 2003). The words or phrases used on the speaking outline should briefly encapsulate all of the information needed to prompt the speaker to accurately deliver the speech. Although some cases call for reading a speech verbatim from the full-sentence outline, in most cases speakers will simply refer to their speaking outline for quick reminders and to ensure that they do not omit any important information. Because it uses just words or short phrases, and not full sentences, the speaking outline can easily be transferred to index cards that can be referenced during a speech. However, check with your instructor regarding what you will be allowed to use for your speech.

Components of Outlines

The main components of the outlines are the main points, subordination and coordination, parallelism, division, and the connection of main points.

Main Points

Main points are the main ideas in the speech. In other words, the main points are what your audience should remember from your talk, and they are phrased as single, declarative sentences. These are never phrased as a question, nor can they be a quote or form of citation. Any supporting material you have will be put in your outline as a subpoint. Since this is a public speaking class, your instructor will decide how long your speeches will be, but in general, you can assume that no speech will be longer than 10 minutes in length. Given that alone, we can make one assumption. All speeches will fall between 2 to 5 main points based simply on length. If you are working on an outline and you have ten main points, something is wrong, and you need to revisit your ideas to see how you need to reorganize your points.

All main points are preceded by Roman numerals (I, II, III, etc.). Subpoints are preceded by capital letters (A, B, C, etc.), then Arabic numerals (1, 2, 3, etc.), lowercase letters (a, b, c, etc.). You can subordinate further than this. Speak with your instructor regarding his or her specific instructions. Each level of subordination is also differentiated from its predecessor by indenting a few spaces. Indenting makes it easy to find your main points, subpoints, and the supporting points and examples below them.

Let’s work on understanding how to take main points and break them into smaller ideas by subordinating them further and further as we go by using the following outline example:

Topic : Dog

Specific Purpose : To inform my audience about characteristics of dogs

Thesis : There are many types of dogs that individuals can select from before deciding which would make the best family pet.

Preview : First, I will describe the characteristics of large breed dogs, and then I will discuss characteristics of small breed dogs.

I.     First, let’s look at the characteristics of large breed dogs      A.     Some large breed dogs need daily activity.      B.     Some large breed dogs are dog friendly.      C.     Some large breed dogs drool.           1.     If you are particularly neat, you may not want one of these.               a.     Bloodhounds drool the most.                   1)     After eating is one of the times drooling is bad.                   2)     The drooling is horrible after they drink, so beware!               b.    English bloodhounds drool a lot as well.           2.     If you live in an apartment, these breeds could pose a problem. II.    Next, let’s look at the characteristics of small breed dogs.      A.     Some small breed dogs need daily activity.      B.     Some small breed dogs are dog friendly.      C.     Some small breed dogs are friendly to strangers.           1.    Welsh Terriers love strangers.               a.     They will jump on people.               b.     They will wag their tails and nuzzle.           2.    Beagles love strangers.           3.    Cockapoos also love strangers.

Subordination and Coordination

You should have noticed that as ideas were broken down, or subordinated, there was a hierarchy to the order. To check your outline for coherence, think of the outline as a staircase. All of the points that are beneath and on a diagonal to the points above them are subordinate points. So using the above example, points A, B, and C dealt with characteristics of large breed dogs, and those points are all subordinate to main point I. Similarly, points 1 and 2 under point C both dealt with drool, so those are subordinate. This is the subordination of points. If we had discussed food under point C, you would know that something didn’t make sense. You will also see that there is coordination of points. As part of the hierarchy, coordination simply means that all of the numbers or letters should represent the same idea. In this example, A, B, and C were all characteristics, so those are all coordinate to each other. Had C been “German Shepherd,” then the outline would have been incorrect because that is a type of dog, not a characteristic.

Parallelism

Another important rule in outlining is known as parallelism . This means that when possible, you begin your sentences in a similar way, using a similar grammatical structure. For example, in the previous example on dogs, some of the sentences began “some large breed dogs.” This type of structure adds clarity to your speaking. Students often worry that parallelism will sound boring. It’s actually the opposite! It adds clarity. However, if you had ten sentences in a row, we would never recommend you begin them all the same way. That is where transitions come into the picture and break up any monotony that could occur.

The principle of division is an important part of outlining. When you have a main point, you will be explaining it. You should have enough meaningful information that you can divide it into two subpoints A and B. If subpoint A has enough information that you can explain it, then it, too, should be able to be divided into two subpoints. So, division means this: If you have an A, then you need a B; if you have a 1, then you need a 2, and so on. What if you cannot divided the point? In a case like that you would simply incorporate the information in the point above.

Connecting Your Main Points

One way to connect points is to include transitional statements . Transitional statements are phrases or sentences that lead from one distinct- but-connected idea to another. They are used to alert the audience to the fact that you are getting ready to discuss something else. When moving from one point to another, your transition may just be a word or short phrase, known as a sign post. For instance, you might say “next,” “also,” or “moreover.” You can also enumerate your speech points and signal transitions by starting each point with “First,” “Second,” “Third,” et cetera. You might also incorporate non-verbal transitions, such as brief pauses or a movement across the stage. Pausing to look at your audience, stepping out from behind a podium, or even raising or lowering the rate of your voice can signal to audience members that you are transitioning.

Another way to incorporate transitions into your speech is by offering internal summaries and internal previews within your speech. Summaries provide a recap of what has already been said, making it more likely that audiences will remember the points that they hear again. For example, an internal summary may sound like this:

So far, we have seen that the pencil has a long and interesting history. We also looked at the many uses the pencil has that you may not have known about previously.

Like the name implies, internal previews lay out what will occur next in your speech. They are longer than transitional words or signposts .

Next, let us explore what types of pencils there are to pick from that will be best for your specific project.

Additionally, summaries can be combined with internal previews to alert audience members that the next point builds on those that they have already heard.

Now that I have told you about the history of the pencil, as well as its many uses, let’s look at what types of pencils you can pick from that might be best for your project.

It is important to understand that if you use an internal summary and internal preview between main points, you need to state a clear main point following the internal preview. Here’s an example integrating all of the points on the pencil:

I. First, let me tell you about the history of the pencil.

So far we have seen that the pencil has a long and interesting history. Now, we can look at how the pencil can be used (internal summary, signpost, and internal preview).

II. The pencil has many different uses, ranging from writing to many types of drawing.

Now that I have told you about the history of the pencil, as well as its many uses, let’s look at what types of pencils you can pick from that might be best for your project (Signpost, internal summary and preview).

III. There are over fifteen different types of pencils to choose from ranging in hardness and color.

Had Meg, the student mentioned in the opening anecdote, taken some time to work through the organizational process, it is likely her speech would have gone much more smoothly when she finished her introduction. It is very common for beginning speakers to spend a great deal of their time preparing catchy introductions, fancy PowerPoint presentations, and nice conclusions, which are all very important. However, the body of any speech is where the speaker must make effective arguments, provide helpful information, entertain, and the like, so it makes sense that speakers should devote a proportionate amount of time to these areas as well. By following this chapter, as well as studying the other chapters in this text, you should be prepared to craft interesting, compelling, and organized speeches.

used to work through the various components of your speech in an organized format

much more succinct than the preparation outline and includes brief phrases or words that remind the speakers of the points they need to make, plus supporting material and signposts

the main ideas in the speech

a hierarchy to the order of the points of a speech

all of the numbers or letters of points should represent the same idea

the repetition of grammatical structures that correspond in sound, meter, or meaning

if you have an A, then you need a B; if you have a 1, then you need a 2, and so on

phrases or sentences that lead from one distinct- but-connected idea to another

transition using just a word or short phrase

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Public Speaking Tips & Speech Topics

How to Craft a Masterful Outline of Speech

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Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

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I’m sure you have all seen at least one captivating Ted Talk online. One thing you probably noticed is how smoothly it went. I can assure you that every public speaker has done their homework and put together an outline of speech before presenting it in front of an audience. This wouldn’t be possible without some preparation beforehand.

An outline done right can do wonders for organizing your speech, and public speaking teachers often stress the importance of this organization tool. A rough outline can help you come up with more main points and sub-points for your arguments. It will help you brainstorm ideas. Some people use index cards with keywords or brief phrases from their speech outline to help them accurately deliver their speech.

The outline functions as a visual aid, too. Some people with photographic memory can use the outline as supporting material and ensure they do not forget crucial elements of their speech. Logically ordering your speech points can also smoothen your speechwriting process.

The speech outline is one of the most critical elements to have. Simply put, it has two main functions: it’s a point of reference and an organizational tool. Our guide will help you understand how an outline is used, the structure of an outline, and the different types, so you can create the most helpful outline for you.

In this article:

Preparation Outline

Speaking outline, the big picture, type of speech, call to action, speech outline structure, coordination, parallelism, transitions, speech outline types.

The preparation outline is your first draft. It includes the bare bones of your speech, and it’s often referred to as a working/rough/practice outline. You will write the main points of your speech, the supporting points, organized logically, and the other various components, such as attention getter and so on (we expand on the parts of a speech outline further in the article).

The preparation outline is used to help put your thoughts on paper and arrange your material. It is also the place where you should pay attention to your arguments. Are they convincing or lacking evidence? You might need to rearrange some parts to make your speech flows better. Don’t be afraid of removing parts of your preparation outline if they don’t make sense.

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The preparation outline is then transformed into a speaking outline. Even though your preparation outline should include full sentences, don’t forget your it is not an essay. Try not to get carried away with writing, and use it to get your textual arguments in order.

The speaking outline is your reference point. Unlike the preparation outline, this one is more concise includes keywords to serve as quick reminders during your speech. These short phrases should briefly encapsulate your main points, conclusion, introduction, and an attention grabber. Unlike the first outline, which uses long sentences and breakdowns of your textual arguments, the speaking outline could easily fit on cue cards and help prepare for your speech.

You shouldn’t solely rely on index cards, however, as you may come across as unprepared in the eyes of the audience. Most speakers use them to prepare for their speech and simply refer to them when they get stuck. Make sure to check the instructor’s requirements to see if you’re allowed index cards during your speech.

Things to Consider Before Outlining Your Speech

Before you get into arranging your outline, it’s essential to think about the big picture. Before you begin, consider three things: think about the speaker, the subject, and the audience. Here is more detail about each element:

Speaker – Why are you discussing the topic at hand? Why does this subject matter to you? Do you have any significant insights on the topic? Do you have any expertise or qualifications that can help convince the audience of the legitimacy of your words?

Subject – Are you covering a controversial topic? How do you think your audience will react to it? Are you going to make some interesting points? Try to predict the audience’s reaction s you can be more prepared for your speech.

Audience – What do you know about your audience? Are they all from a particular age group? Are they qualified in the same area you are? Are they familiar with your work? Has the audience paid to listen to your speech?

Try to take a step back and look at the big picture. You might find some exciting takeaways when doing that.

Think about the purpose of your speech. Are you there to convince the audience to do something? Or is your goal to inform the audience of some less-known facts? Generally speaking, there are two common categories of speech, and yours most likely falls under one of them:

Informative speech – the primary purpose of the informative speech is to educate the audience on a subject. The goal is to have the audience learn something and leave your speech with a better understanding of a specific subject. We have an in-depth article about informative speech outline with examples here .

Persuasive speech – a persuasive speech aims to convince the audience to do something or change their opinion on a topic. It is similar to a sales pitch and combines credibility, logic, and emotion to help convince the listener. We have in-depth article about persuasive speech outline here .

Before you start outlining your speech, make sure you have chosen your preferred type, as the outlines vary depending on your speech category.

The title is highly underestimated when making a speech outline. Logically we think that we don’t need one. Since we are more or less presenting the speech verbatim, we are not exactly going to stand in front of an audience quoting our speech title. But we might still need one. A title helps summarize your main goal. It holds the central idea behind your speech. You will have no trouble writing a title once you are sure what message you are trying to deliver.

What is the central idea of your speech? Is there e certain question you are aiming to answer? Determine the essential message behind your speech. Try to sum it up in a single sentence. Try to explain your message simply, without overcomplicating it.

Use your central message as a reference point throughout your speech. When you get stuck, write up your main points and supporting arguments, and always ask yourself, do they support the key message? If not, they might be redundant.

In order to make a captivating speech and maintain the audience’s attention, you need to think about the relevance of your message. You should always put the audience first, so now that you have your key message prepared, list the reasons why the audience should care about your message. Is it relevant to them somehow?

Think of at least one reason why the speech should matter to your audience. For example, if you’re writing a persuasive speech about texting and driving, the audience would find it relevant because it concerns their safety. If you can’t think of a relevant reason why the listeners should care about your speech, reconsider your message.

You have probably heard about hooks before when you used this technique to begin your essays. The hook is the attention-getter, and it is paramount to your speech. It’s the first sentence your audience will hear and usually determines whether or not your audience would listen to the rest of your speech. There are many clever ways to start your talk and ensure you’re being heard:

  • Ask the audience a rhetorical question.
  • Start with a joke.
  • Tell a short personal story.
  • Recite a quote.
  • Prompt the audience members to do something.

Speaking of encouraging the audience to do something, this brings us to our next point.

When presenting a persuasive speech, you’ll most likely need a call to action. The most convincing speeches prompt the audience to make some kind of action. You can ask them to raise a hand if they have done something (drink more than 5 cups of coffee a day). Alternatively, you can ask them to scan a QR code to reveal some useful information on the topic at hand. These small steps will move the audience in the right direction.

Now that you have prepared thoroughly, you can formulate your speech outline. Get familiar with the main points of your speech. You can find examples and references below, explaining each topic. Remember that all the various elements of your speech will make an organizational pattern supporting your central thesis (key message). An organized speech has main points, typically between 2 and 5, and any supporting material is put in your outline as a sub-point.

A Roman numeral numbers every main point, while subpoints are listed with capital letters. The hierarchal order that follows is Arabic numerals and, finally, lowercase letters. For further subordination, speak to your tutor or the person in charge of your public speaking project.

Here is the basic speech outline, including an introduction, body, and conclusion. For planning purposes, each section is explained to understand the textual arrangements best. Examples are given later in the text.

Every basic speech outline includes an introduction. This is your speech opening, and it needs to be robust and captivating. It is critical to prepare a compelling introduction. An introduction has 3-5 parts, depending on the length of your speech.

  • Attention getter – Capture the audience’s attention.
  • Thesis statement – Your key message is introduced here with a couple of short sentences.
  • Motivation – Explain how this speech will be relevant to the audience
  • Qualifications – Explain to the audience why you are qualified to discuss this topic
  • Transition – Smoothly transition the audience to the next part of your speech

The body is an integral part of any basic speech. Here you can develop your thesis in detail. The body holds the bulk of the information you will be presenting in front of an audience. It is important to do plenty of research on your speech topic. Gather content you might need during your talk. are you going to need any visual aids? Perhaps make some charts of your statistics. Or, if you’re going for a humorous approach, some memes on the topic can get the audience laughing and hungry to hear more on the topic. Aim for a sheet full of ideas. It’s worth noting that too much information doesn’t mean better speech. Once you have gathered all your engaging material, subtract some supporting material that you feel isn’t genuinely helping your presentation. You shouldn’t try to talk about everything. Instead, choose what is most important and focus on making it relevant and believable by adding sub-points:

  • First subpoint (Give some support to the reason above)
  • Sufficiently supported statements (Provide more factual arguments to support the above statements)
  • Sufficiently supported statements
  • Second subpoint (Structured like the one above, with its supporting point listed below)
  • Sufficiently supported statements (…)
  • More points, following the above guidelines
  • Transitional statement
  • First subpoint (Supporting the main point)
  • Continue organizing your outline this way.
  • First subpoint (supporting the main point)
  • Continue your outline as shown above.

The grand finale of your speech is where you must tie together all previous elements in a clear and solid point.

  • Summary – Here, all your main ideas and points will connect together and formulate a convincing conclusion. You can provide short examples of why the listeners should agree with your proposed thesis:
  • Call to action – give the audience members a suggestion, something they can do to support what they have learned. Or instead, think of a unique or memorable ending to your speech.
  • Closure – Bring the speech to an end by thanking the audience for their time.
  • Bibliography – in some cases, you might get asked for your bibliography of references. If you’re using many statements, quotes, or statistics from various sources, remember to collect them throughout your research.

Let’s help you visualize these instructions and see how these elements correspond by looking at an example.

Topic: Hypoalergenic Cats

Specific Purpose: To debunk the myth of hypoallergenic cats.

Thesis: Despite there being breeds of cats known as “hypoallergenic”, no cat breed is guaranteed to relieve you of your allergy symptoms.

Preview: I will talk about the misconceptions behind cat allergies and explain how they work.

Here is an example of the structure of a Body:

  • People are allergic to a protein called FEL D1.
  • The protein is contained in the cat’s saliva.
  • The saliva is being transferred to the cat’s fur during their cleaning process.
  • This fur is spread around your house in the form of dander.
  • People are not allergic to a cat’s fur, just the protein.
  • This means you could be allergic to some cats, not all of them.
  • Get a check-up and find out if there are any medications you can take to ease your allergy symptoms.
  • Vacuum regularly around your house to reduce cat hair and dander spreading.
  • Swap your drapes with blinds and carpets with hardwood floors. That way, less fur will stick to your furniture.
  • Buy HEPA air filters for every room.
  • Clean out their litterbox more often.
  • No cat is hypoallergenic.
  • All cats make the protein FEL D1.
  • Some breeds are known to produce less FEL D1, but there is no guarantee you won’t be allergic to them.
  • Even the “naked” cat breeds such as Sphynx, Donskoy, Bambino, etc., produce FEL D1.
  • Buying “hypoallergenic cats” only creates a bigger rehoming problem.
  • Many cat breeders like to use the myth of hypoallergenic cats to sell expensive cat breeds.
  • Once people realize the cat isn’t hypoallergenic, they can no longer keep it.
  • The cat is either thrown out, put in a shelter, or resold, creating tons of stress for the animal or potentially resulting in its death.

Now that you know the structure of a speech, you are almost ready to start writing it. By all means, if this has inspired you, grab a sheet of paper and write down the ideas that come to mind. But before you start putting your outline on paper, double-check you are familiar with the rules of outlining a speech.

Rules in Outlining

Speech outlines follow a specific set of rules. Going by these rules will only help you polish the particular details that make your speech stand out. To double-check that your speech makes sense, go through your outline and give it another read to check for coherence. Here are some characteristics you should pay attention to:

Think of your outline as a staircase – your final draft should have subordinate points diagonally placed beneath your main points. They should all interlink and reference one another.

Looking at the example from the section above, points A. and B. explain what determines a cat allergy and what doesn’t. Points 1-3 give information on why the protein affects people and debunks the myth that people are allergic to cat hair . Points 1-3 are called subordination of point, just like  A., B., and C. are to main point III. Your overall organizational pattern should not only include Roman numerals, points, and thesis statements. It should be cohesive and coordinated. 

Another important part of speech writing is parallelism. It is the concept of beginning sentences similarly whenever possible, using similar grammar. Pay attention to our example once again. Note section II and the subordinate points of main point B. – all points start with a verb: “Get,” “Vacuum”, “Swap,” “Clean.” This type of structure adds clarity to your speaking and shows you have really paid attention to your full-sentence outline. Don’t worry about sounding boring – parallelism helps you sound acute!

Another essential part of your speech outline is division. The concept is simple – when you’re trying to make one point, you should also try to expand it. If your point is convincing enough, it will have plenty of meaningful information that you can lengthen in sections A. and B. Similarly. You can use a supporting point for sub-points A. and B. to help expand them, and so on. Remember you’re doing this only to support your main thesis statement. If your sub-points aren’t doing that, you might be waffling on and confusing your audience.

A clever way to connect your main points is by using transitional statements. In most cases, speakers use these sentences to glue together two distinctive (yet connected) ideas. That way, the audience is prepared that something else is being discussed. You have used transitional sentences in essay writing. Maybe these words will ring a bell: “next”, “also”, “moreover”, “firstly”. These words and phrases will greatly improve your writing skills and, eventually, your entire speech.

There is another way you can integrate a transition into your speech – by using non-verbal transitions. Adding brief pauses or moving around the stage grabs the audience’s attention and helps them understand some other concept is being introduced. Most extemporaneous speakers take it to another level by stepping out of the podium or raising or lowering their voice rate. These can all be signals to your audience that a transition is taking place.

A third way to include transitions into your speech outline is to make internal summaries. To write an internal summary, summarize what has already been said in a brief sentence or two. For example:

So far, we have explored why n cat can be hypoallergenic. But does that mean you can be less allergic to some cats?

We have hinted at the next point in our speech with this question. We could also use  a summary to build on an issue we are currently expanding:

Now that you understand how cat allergies work, let’s see if there is a way to share your life with a cat despite being allergic.

How to Write an Outline for a Persuasive Speech, with Examples

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11.1 Informative Speeches

Learning objectives.

  • Identify common topic categories for informative speeches.
  • Identify strategies for researching and supporting informative speeches.
  • Explain the different methods of informing.
  • Employ strategies for effective informative speaking, including avoiding persuasion, avoiding information overload, and engaging the audience.

Many people would rather go see an impassioned political speech or a comedic monologue than a lecture. Although informative speaking may not be the most exciting form of public speaking, it is the most common. Reports, lectures, training seminars, and demonstrations are all examples of informative speaking. That means you are more likely to give and listen to informative speeches in a variety of contexts. Some organizations, like consulting firms, and career fields, like training and development, are solely aimed at conveying information. College alumni have reported that out of many different speech skills, informative speaking is most important (Verderber, 1991). Since your exposure to informative speaking is inevitable, why not learn how to be a better producer and consumer of informative messages?

Creating an Informative Speech

As you’ll recall from Chapter 9 “Preparing a Speech” , speaking to inform is one of the three possible general purposes for public speaking. The goal of informative speaking is to teach an audience something using objective factual information. Interestingly, informative speaking is a newcomer in the world of public speaking theorizing and instruction, which began thousands of years ago with the ancient Greeks (Olbricht, 1968). Ancient philosophers and statesmen like Aristotle, Cicero, and Quintilian conceived of public speaking as rhetoric, which is inherently persuasive. During that time, and until the 1800s, almost all speaking was argumentative. Teaching and instruction were performed as debates, and even fields like science and medicine relied on argumentative reasoning instead of factual claims.

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Until the 1800s, even scientific fields and medicine relied on teaching that was based on debate and argument rather than the informative-based instruction that is used today.

Monash University – Surgery Workshop 2012 – CC BY-NC 2.0.

While most instruction is now verbal, for most of modern history, people learned by doing rather than listening, as apprenticeships were much more common than classroom-based instruction. So what facilitated the change from argumentative and demonstrative teaching to verbal and informative teaching? One reason for this change was the democratization of information. Technical information used to be jealously protected by individuals, families, or guilds. Now society generally believes that information should be shared and made available to all. The increasing complexity of fields of knowledge and professions also increased the need for informative speaking. Now one must learn a history or backstory before actually engaging with a subject or trade. Finally, much of the information that has built up over time has become commonly accepted; therefore much of the history or background information isn’t disputed and can now be shared in an informative rather than argumentative way.

Choosing an Informative Speech Topic

Being a successful informative speaker starts with choosing a topic that can engage and educate the audience. Your topic choices may be influenced by the level at which you are speaking. Informative speaking usually happens at one of three levels: formal, vocational, and impromptu (Verderber, 1991). Formal informative speeches occur when an audience has assembled specifically to hear what you have to say. Being invited to speak to a group during a professional meeting, a civic gathering, or a celebration gala brings with it high expectations. Only people who have accomplished or achieved much are asked to serve as keynote speakers, and they usually speak about these experiences. Many more people deliver informative speeches at the vocational level, as part of their careers. Teachers like me spend many hours lecturing, which is a common form of informative speaking. In addition, human resources professionals give presentations about changes in policy and provide training for new employees, technicians in factories convey machine specifications and safety procedures, and servers describe how a dish is prepared in their restaurant. Last, we all convey information daily in our regular interactions. When we give a freshman directions to a campus building, summarize the latest episode of American Idol for our friend who missed it, or explain a local custom to an international student, we are engaging in impromptu informative speaking.

Whether at the formal, vocational, or impromptu level, informative speeches can emerge from a range of categories, which include objects, people, events, processes, concepts, and issues. An extended speech at the formal level may include subject matter from several of these categories, while a speech at the vocational level may convey detailed information about a process, concept, or issue relevant to a specific career.

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Subjects of informative speaking at the vocational level usually relate to a speaker’s professional experience or expertise.

Peter Long – Business Meeting – CC BY 2.0.

Since we don’t have time to research or organize content for impromptu informative speaking, these speeches may provide a less detailed summary of a topic within one of these categories. A broad informative speech topic could be tailored to fit any of these categories. As you draft your specific purpose and thesis statements, think about which category or categories will help you achieve your speech goals, and then use it or them to guide your research. Table 11.1 “Sample Informative Speech Topics by Category” includes an example of how a broad informative subject area like renewable energy can be adapted to each category as well as additional sample topics.

Table 11.1 Sample Informative Speech Topics by Category

Speeches about objects convey information about any nonhuman material things. Mechanical objects, animals, plants, and fictional objects are all suitable topics of investigation. Given that this is such a broad category, strive to pick an object that your audience may not be familiar with or highlight novel relevant and interesting facts about a familiar object.

Speeches about people focus on real or fictional individuals who are living or dead. These speeches require in-depth biographical research; an encyclopedia entry is not sufficient. Introduce a new person to the audience or share little-known or surprising information about a person we already know. Although we may already be familiar with the accomplishments of historical figures and leaders, audiences often enjoy learning the “personal side” of their lives.

Speeches about concepts are less concrete than speeches about objects or people, as they focus on ideas or notions that may be abstract or multifaceted. A concept can be familiar to us, like equality, or could literally be a foreign concept like qi (or chi ), which is the Chinese conception of the energy that flows through our bodies. Use the strategies discussed in this book for making content relevant and proxemic to your audience to help make abstract concepts more concrete.

Speeches about events focus on past occasions or ongoing occurrences. A particular day in history, an annual observation, or a seldom occurring event can each serve as interesting informative topics. As with speeches about people, it’s important to provide a backstory for the event, but avoid rehashing commonly known information.

Informative speeches about processes provide a step-by-step account of a procedure or natural occurrence. Speakers may walk an audience through, or demonstrate, a series of actions that take place to complete a procedure, such as making homemade cheese. Speakers can also present information about naturally occurring processes like cell division or fermentation.

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Informative speeches about processes provide steps of a procedure, such as how to make homemade cheese.

Joel Kramer – curdle – CC BY 2.0.

Last, informative speeches about issues provide objective and balanced information about a disputed subject or a matter of concern for society. It is important that speakers view themselves as objective reporters rather than commentators to avoid tipping the balance of the speech from informative to persuasive. Rather than advocating for a particular position, the speaker should seek to teach or raise the awareness of the audience.

Researching an Informative Speech Topic

Having sharp research skills is a fundamental part of being a good informative speaker. Since informative speaking is supposed to convey factual information, speakers should take care to find sources that are objective, balanced, and credible. Periodicals, books, newspapers, and credible websites can all be useful sources for informative speeches, and you can use the guidelines for evaluating supporting materials discussed in Chapter 9 “Preparing a Speech” to determine the best information to include in your speech. Aside from finding credible and objective sources, informative speakers also need to take time to find engaging information. This is where sharp research skills are needed to cut through all the typical information that comes up in the research process to find novel information. Novel information is atypical or unexpected, but it takes more skill and effort to locate. Even seemingly boring informative speech topics like the history of coupons can be brought to life with information that defies the audience’s expectations. A student recently delivered an engaging speech about coupons by informing us that coupons have been around for 125 years, are most frequently used by wealthier and more educated households, and that a coupon fraud committed by an Italian American businessman named Charles Ponzi was the basis for the term Ponzi scheme , which is still commonly used today.

As a teacher, I can attest to the challenges of keeping an audience engaged during an informative presentation. While it’s frustrating to look out at my audience of students and see glazed-over eyes peering back at me, I also know that it is my responsibility to choose interesting information and convey it in a way that’s engaging. Even though the core content of what I teach hasn’t change dramatically over the years, I constantly challenge myself to bring that core information to life through application and example. As we learned earlier, finding proxemic and relevant information and examples is typically a good way to be engaging. The basic information may not change quickly, but the way people use it and the way it relates to our lives changes. Finding current, relevant examples and finding novel information are both difficult, since you, as the researcher, probably don’t know this information exists.

Here is where good research skills become necessary to be a good informative speaker. Using advice from Chapter 9 “Preparing a Speech” should help you begin to navigate through the seas of information to find hidden treasure that excites you and will in turn excite your audience.

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To avoid boring an audience, effective informative speakers possess good research skills and the ability to translate information to be engaging and relevant for an audience.

Niall Kennedy – Sleep – CC BY-NC 2.0.

As was mentioned earlier, the goal for informative speaking is to teach your audience. An audience is much more likely to remain engaged when they are actively learning. This is like a balancing act. You want your audience to be challenged enough by the information you are presenting to be interested, but not so challenged that they become overwhelmed and shut down. You should take care to consider how much information your audience already knows about a topic. Be aware that speakers who are very familiar with their speech topic tend to overestimate their audience’s knowledge about the topic. It’s better to engage your topic at a level slightly below your audience’s knowledge level than above. Most people won’t be bored by a brief review, but many people become lost and give up listening if they can’t connect to the information right away or feel it’s over their heads.

A good informative speech leaves the audience thinking long after the speech is done. Try to include some practical “takeaways” in your speech. I’ve learned many interesting and useful things from the informative speeches my students have done. Some of the takeaways are more like trivia information that is interesting to share—for example, how prohibition led to the creation of NASCAR. Other takeaways are more practical and useful—for example, how to get wine stains out of clothing and carpet or explanations of various types of student financial aid.

Organizing and Supporting an Informative Speech

You can already see that informing isn’t as easy as we may initially think. To effectively teach, a speaker must present quality information in an organized and accessible way. Once you have chosen an informative speech topic and put your research skills to the test in order to locate novel and engaging information, it’s time to organize and support your speech.

Organizational Patterns

Three organizational patterns that are particularly useful for informative speaking are topical, chronological, and spatial. As you’ll recall, to organize a speech topically, you break a larger topic down into logical subdivisions. An informative speech about labor unions could focus on unions in three different areas of employment, three historically significant strikes, or three significant legal/legislative decisions. Speeches organized chronologically trace the development of a topic or overview the steps in a process. An informative speech could trace the rise of the economic crisis in Greece or explain the steps in creating a home compost pile. Speeches organized spatially convey the layout or physical characteristics of a location or concept. An informative speech about the layout of a fire station or an astrology wheel would follow a spatial organization pattern.

Methods of Informing

Types of and strategies for incorporating supporting material into speeches are discussed in Chapter 9 “Preparing a Speech” , but there are some specific ways to go about developing ideas within informative speeches. Speakers often inform an audience using definitions, descriptions, demonstrations, and explanations. It is likely that a speaker will combine these methods of informing within one speech, but a speech can also be primarily organized using one of these methods.

Informing through Definition

Informing through definition entails defining concepts clearly and concisely and is an important skill for informative speaking. There are several ways a speaker can inform through definition: synonyms and antonyms, use or function, example, and etymology (Verderber, 1991). Defining a concept using a synonym or an antonym is a short and effective way to convey meaning. Synonyms are words that have the same or similar meanings, and antonyms are words that have opposite meanings. In a speech about how to effectively inform an audience, I would claim that using concrete words helps keep an audience engaged. I could enhance your understanding of what concrete means by defining it with synonyms like tangible and relatable . Or I could define concrete using antonyms like abstract and theoretical .

Identifying the use or function of an object, item, or idea is also a short way of defining. We may think we already know the use and function of most of the things we interact with regularly. This is true in obvious cases like cars, elevators, and smartphones. But there are many objects and ideas that we may rely on and interact with but not know the use or function. For example, QR codes (or quick response codes) are popping up in magazines, at airports, and even on t-shirts (Vuong, 2011). Many people may notice them but not know what they do. As a speaker, you could define QR codes by their function by informing the audience that QR codes allow businesses, organizations, and individuals to get information to consumers/receivers through a barcode-like format that can be easily scanned by most smartphones.

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An informative speaker could teach audience members about QR codes by defining them based on their use or function.

Douglas Muth – My QR Code – CC BY-SA 2.0.

A speaker can also define a topic using examples, which are cited cases that are representative of a larger concept. In an informative speech about anachronisms in movies and literature, a speaker might provide the following examples: the film Titanic shows people on lifeboats using flashlights to look for survivors from the sunken ship (such flashlights weren’t invented until two years later) (The Past in Pictures, 2012); Shakespeare’s play Julius Caesar includes a reference to a clock, even though no mechanical clocks existed during Caesar’s time (Scholasticus K., 2012). Examples are a good way to repackage information that’s already been presented to help an audience retain and understand the content of a speech. Later we’ll learn more about how repackaging information enhances informative speaking.

Etymology refers to the history of a word. Defining by etymology entails providing an overview of how a word came to its current meaning. The Oxford English Dictionary is the best source for finding etymology and often contains interesting facts that can be presented as novel information to better engage your audience. For example, the word assassin , which refers to a person who intentionally murders another, literally means “hashish-eater” and comes from the Arabic word hashshashin . The current meaning emerged during the Crusades as a result of the practices of a sect of Muslims who would get high on hashish before killing Christian leaders—in essence, assassinating them (Oxford English Dictionary Online, 2012).

Informing through Description

As the saying goes, “Pictures are worth a thousand words.” Informing through description entails creating verbal pictures for your audience. Description is also an important part of informative speeches that use a spatial organizational pattern, since you need to convey the layout of a space or concept. Good descriptions are based on good observations, as they convey what is taken in through the senses and answer these type of questions: What did that look like? Smell like? Sound like? Feel like? Taste like? If descriptions are vivid and well written, they can actually invoke a sensory reaction in your audience. Just as your mouth probably begins to salivate when I suggest that you imagine biting into a fresh, bright yellow, freshly cut, juicy lemon wedge, so can your audience be transported to a setting or situation through your descriptions. I once had a student set up his speech about the history of streaking by using the following description: “Imagine that you are walking across campus to your evening class. You look up to see a parade of hundreds upon hundreds of your naked peers jogging by wearing little more than shoes.”

Informing through Demonstration

When informing through demonstration , a speaker gives verbal directions about how to do something while also physically demonstrating the steps. Early morning infomercials are good examples of demonstrative speaking, even though they are also trying to persuade us to buy their “miracle product.” Whether straightforward or complex, it’s crucial that a speaker be familiar with the content of their speech and the physical steps necessary for the demonstration. Speaking while completing a task requires advanced psycho-motor skills that most people can’t wing and therefore need to practice. Tasks suddenly become much more difficult than we expect when we have an audience. Have you ever had to type while people are reading along with you? Even though we type all the time, even one extra set of eyes seems to make our fingers more clumsy than usual.

Television chefs are excellent examples of speakers who frequently inform through demonstration. While many of them make the process of speaking while cooking look effortless, it took much practice over many years to make viewers think it is effortless.

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Television chefs inform through demonstration. Although they make it seem easy, it is complex and difficult.

Gordonramsaysubmissions – gordon ramsay 7 – CC BY 2.0.

Part of this practice also involves meeting time limits. Since television segments are limited and chefs may be demonstrating and speaking live, they have to be able to adapt as needed. Demonstration speeches are notorious for going over time, especially if speakers haven’t practiced with their visual aids / props. Be prepared to condense or edit as needed to meet your time limit. The reality competition show The Next Food Network Star captures these difficulties, as many experienced cooks who have the content knowledge and know how to physically complete their tasks fall apart when faced with a camera challenge because they just assumed they could speak and cook at the same time.

Tips for Demonstration Speeches

  • Include personal stories and connections to the topic, in addition to the “how-to” information, to help engage your audience.
  • Ask for audience volunteers (if appropriate) to make the demonstration more interactive.
  • Include a question-and-answer period at the end (if possible) so audience members can ask questions and seek clarification.
  • Follow an orderly progression. Do not skip around or backtrack when reviewing the steps.
  • Use clear signposts like first , second , and third .
  • Use orienting material like internal previews and reviews, and transitions.
  • Group steps together in categories, if needed, to help make the information more digestible.
  • Assess the nonverbal feedback of your audience. Review or slow down if audience members look lost or confused.
  • Practice with your visual aids / props many times. Things suddenly become more difficult and complicated than you expect when an audience is present.
  • Practice for time and have contingency plans if you need to edit some information out to avoid going over your time limit.

Informing through Explanation

Informing through explanation entails sharing how something works, how something came to be, or why something happened. This method of informing may be useful when a topic is too complex or abstract to demonstrate. When presenting complex information make sure to break the topic up into manageable units, avoid information overload, and include examples that make the content relevant to the audience. Informing through explanation works well with speeches about processes, events, and issues. For example, a speaker could explain the context surrounding the Lincoln-Douglas debates or the process that takes place during presidential primaries.

“Getting Plugged In”

TED Talks as a Model of Effective Informative Speaking

Over the past few years, I have heard more and more public speaking teachers mention their use of TED speeches in their classes. What started in 1984 as a conference to gather people involved in Technology, Entertainment, and Design has now turned into a worldwide phenomenon that is known for its excellent speeches and presentations, many of which are informative in nature. [1] The motto of TED is “Ideas worth spreading,” which is in keeping with the role that we should occupy as informative speakers. We should choose topics that are worth speaking about and then work to present them in such a way that audience members leave with “take-away” information that is informative and useful. TED fits in with the purpose of the “Getting Plugged In” feature in this book because it has been technology focused from the start. For example, Andrew Blum’s speech focuses on the infrastructure of the Internet, and Pranav Mistry’s speech focuses on a new technology he developed that allows for more interaction between the physical world and the world of data. Even speakers who don’t focus on technology still skillfully use technology in their presentations, as is the case with David Gallo’s speech about exotic underwater life. Here are links to all these speeches:

  • Andrew Blum’s speech: What Is the Internet, Really? http://www.ted.com/talks/andrew_blum_what_is_the_internet_really.html
  • Pranav Mistry’s speech: The Thrilling Potential of Sixth Sense Technology. http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html
  • David Gallo’s speech: Underwater Astonishments. http://www.ted.com/talks/david_gallo_shows_underwater_astonishments.html
  • What can you learn from the TED model and/or TED speakers that will help you be a better informative speaker?
  • In what innovative and/or informative ways do the speakers reference or incorporate technology in their speeches?

Effective Informative Speaking

There are several challenges to overcome to be an effective informative speaker. They include avoiding persuasion, avoiding information overload, and engaging your audience.

Avoiding Persuasion

We should avoid thinking of informing and persuading as dichotomous, meaning that it’s either one or the other. It’s more accurate to think of informing and persuading as two poles on a continuum, as in Figure 11.1 “Continuum of Informing and Persuading” (Olbricht, 1968). Most persuasive speeches rely on some degree of informing to substantiate the reasoning. And informative speeches, although meant to secure the understanding of an audience, may influence audience members’ beliefs, attitudes, values, or behaviors.

Figure 11.1 Continuum of Informing and Persuading

image

Speakers can look to three areas to help determine if their speech is more informative or persuasive: speaker purpose, function of information, and audience perception (Verderber, 1991). First, for informative speaking, a speaker’s purpose should be to create understanding by sharing objective, factual information. Specific purpose and thesis statements help establish a speaker’s goal and purpose and can serve as useful reference points to keep a speech on track. When reviewing your specific purpose and thesis statement, look for words like should / shouldn’t , good / bad , and right / wrong , as these often indicate a persuasive slant in the speech.

Second, information should function to clarify and explain in an informative speech. Supporting materials shouldn’t function to prove a thesis or to provide reasons for an audience to accept the thesis, as they do in persuasive speeches. Although informative messages can end up influencing the thoughts or behaviors of audience members, that shouldn’t be the goal.

Third, an audience’s perception of the information and the speaker helps determine whether a speech is classified as informative or persuasive. The audience must perceive that the information being presented is not controversial or disputed, which will lead audience members to view the information as factual. The audience must also accept the speaker as a credible source of information. Being prepared, citing credible sources, and engaging the audience help establish a speaker’s credibility. Last, an audience must perceive the speaker to be trustworthy and not have a hidden agenda. Avoiding persuasion is a common challenge for informative speakers, but it is something to consider, as violating the speaking occasion may be perceived as unethical by the audience. Be aware of the overall tone of your speech by reviewing your specific purpose and thesis to make sure your speech isn’t tipping from informative to persuasive.

11.1.7N

Words like should / shouldn’t , good / bad , and right / wrong in a specific purpose and/or thesis statement often indicate that the speaker’s purpose is tipping from informative to persuasive.

Hans Splinter – balance – CC BY-ND 2.0.

Avoiding Information Overload

Many informative speakers have a tendency to pack a ten-minute speech with as much information as possible. This can result in information overload , which is a barrier to effective listening that occurs when a speech contains more information than an audience can process. Editing can be a difficult task, but it’s an important skill to hone, because you will be editing more than you think. Whether it’s reading through an e-mail before you send it, condensing a report down to an executive summary, or figuring out how to fit a client’s message on the front page of a brochure, you will have to learn how to discern what information is best to keep and what can be thrown out. In speaking, being a discerning editor is useful because it helps avoid information overload. While a receiver may not be attracted to a brochure that’s covered in text, they could take the time to read it, and reread it, if necessary. Audience members cannot conduct their own review while listening to a speaker live. Unlike readers, audience members can’t review words over and over (Verderber, 1991). Therefore competent speakers, especially informative speakers who are trying to teach their audience something, should adapt their message to a listening audience. To help avoid information overload, adapt your message to make it more listenable.

Although the results vary, research shows that people only remember a portion of a message days or even hours after receiving it (Janusik, 2012). If you spend 100 percent of your speech introducing new information, you have wasted approximately 30 percent of your time and your audience’s time. Information overload is a barrier to effective listening, and as good speakers, we should be aware of the limitations of listening and compensate for that in our speech preparation and presentation. I recommend that my students follow a guideline that suggests spending no more than 30 percent of your speech introducing new material and 70 percent of your speech repackaging that information. I specifically use the word repackaging and not repeating . Simply repeating the same information would also be a barrier to effective listening, since people would just get bored. Repackaging will help ensure that your audience retains most of the key information in the speech. Even if they don’t remember every example, they will remember the main underlying point.

Avoiding information overload requires a speaker to be a good translator of information. To be a good translator, you can compare an unfamiliar concept with something familiar, give examples from real life, connect your information to current events or popular culture, or supplement supporting material like statistics with related translations of that information. These are just some of the strategies a good speaker can use. While translating information is important for any oral presentation, it is especially important when conveying technical information. Being able to translate complex or technical information for a lay audience leads to more effective informing, because the audience feels like they are being addressed on their level and don’t feel lost or “talked down to.” The History Channel show The Universe provides excellent examples of informative speakers who act as good translators. The scientists and experts featured on the show are masters of translating technical information, like physics, into concrete examples that most people can relate to based on their everyday experiences.

11.1.8N

Comparing the turbulent formation of the solar system to the collisions of bumper bars and spinning rides at an amusement park makes the content more concrete.

Alexander Svensson – Ferris Wheel – CC BY 2.0.

Following the guidelines established in Chapter 9 “Preparing a Speech” for organizing a speech can also help a speaker avoid information overload. Good speakers build in repetition and redundancy to make their content more memorable and their speech more consumable. Preview statements, section transitions, and review statements are some examples of orienting material that helps focus an audience’s attention and facilitates the process of informing (Verderber, 1991).

Engaging Your Audience

As a speaker, you are competing for the attention of your audience against other internal and external stimuli. Getting an audience engaged and then keeping their attention is a challenge for any speaker, but it can be especially difficult when speaking to inform. As was discussed earlier, once you are in the professional world, you will most likely be speaking informatively about topics related to your experience and expertise. Some speakers fall into the trap of thinking that their content knowledge is enough to sustain them through an informative speech or that their position in an organization means that an audience will listen to them and appreciate their information despite their delivery. Content expertise is not enough to be an effective speaker. A person must also have speaking expertise (Verderber, 1991). Effective speakers, even renowned experts, must still translate their wealth of content knowledge into information that is suited for oral transmission, audience centered, and well organized. I’m sure we’re all familiar with the stereotype of the absentminded professor or the genius who thinks elegantly in his or her head but can’t convey that same elegance verbally. Having well-researched and organized supporting material is an important part of effective informative speaking, but having good content is not enough.

Audience members are more likely to stay engaged with a speaker they view as credible. So complementing good supporting material with a practiced and fluent delivery increases credibility and audience engagement. In addition, as we discussed earlier, good informative speakers act as translators of information. Repackaging information into concrete familiar examples is also a strategy for making your speech more engaging. Understanding relies on being able to apply incoming information to life experiences.

Repackaging information is also a good way to appeal to different learning styles, as you can present the same content in various ways, which helps reiterate a point. While this strategy is useful with any speech, since the goal of informing is teaching, it makes sense to include a focus on learning within your audience adaptation. There are three main learning styles that help determine how people most effectively receive and process information: visual, auditory, and kinesthetic (Fleming, 2012). Visual learners respond well to information presented via visual aids, so repackage information using text, graphics, charts and other media. Public speaking is a good way to present information for auditory learners who process information well when they hear it. Kinesthetic learners are tactile; they like to learn through movement and “doing.” Asking for volunteers to help with a demonstration, if appropriate, is a way to involve kinesthetic learners in your speech. You can also have an interactive review activity at the end of a speech, much like many teachers incorporate an activity after a lesson to reinforce the material.

“Getting Real”

Technical Speaking

People who work in technical fields, like engineers and information technology professionals, often think they will be spared the task of public speaking. This is not the case, however, and there is actually a branch of communication studies that addresses public speaking matters for “techies.” The field of technical communication focuses on how messages can be translated from expert to lay audiences. I actually taught a public speaking class for engineering students, and they basically had to deliver speeches about the things they were working on in a way that I could understand. I ended up learning a lot more about jet propulsion and hybrid car engines than I ever expected!

Have you ever been completely lost when reading an instruction manual for some new product you purchased? Have you ever had difficulty following the instructions of someone who was trying to help you with a technical matter? If so, you’ve experienced some of the challenges associated with technical speaking. There are many careers where technical speaking skills are needed. According to the Society for Technical Communication, communicating about specialized or technical topics, communicating by using technology, and providing instructions about how to do something are all examples of technical speaking (Society for Technical Communication, 2012). People with technical speaking skills offer much to organizations and businesses. They help make information more useable and accessible to customers, clients, and employees. They can help reduce costs to a business by reducing unnecessary work that results from misunderstandings of instructions, by providing clear information that allows customers to use products without training or technical support and by making general information put out by a company more user friendly. Technical speakers are dedicated to producing messages that are concise, clear, and coherent (Society for Technical Communication, 2012). Such skills are used in the following careers: technical writers and editors, technical illustrators, visual designers, web designers, customer service representatives, salespeople, spokespeople, and many more.

  • What communication skills that you’ve learned about in the book so far do you think would be important for a technical speaker?
  • Identify instances in which you have engaged in technical speaking or received information from a technical speaker. Based on what you have learned in this chapter, were the speakers effective or not, and why?

Sample Informative Speech

Title: Going Green in the World of Education

General purpose: To inform

Specific purpose: By the end of my speech, the audience will be able to describe some ways in which schools are going green.

Thesis statement: The green movement has transformed school buildings, how teachers teach, and the environment in which students learn.

Introduction

Attention getter: Did you know that attending or working at a green school can lead students and teachers to have less health problems? Did you know that allowing more daylight into school buildings increases academic performance and can lessen attention and concentration challenges? Well, the research I will cite in my speech supports both of these claims, and these are just two of the many reasons why more schools, both grade schools and colleges, are going green.

Introduction of topic: Today, I’m going to inform you about the green movement that is affecting many schools.

Credibility and relevance: Because of my own desire to go into the field of education, I decided to research how schools are going green in the United States. But it’s not just current and/or future teachers that will be affected by this trend. As students at Eastern Illinois University, you are already asked to make “greener” choices. Whether it’s the little signs in the dorm rooms that ask you to turn off your lights when you leave the room, the reusable water bottles that were given out on move-in day, or even our new Renewable Energy Center, the list goes on and on. Additionally, younger people in our lives, whether they be future children or younger siblings or relatives, will likely be affected by this continuing trend.

Preview statement: In order to better understand what makes a “green school,” we need to learn about how K–12 schools are going green, how college campuses are going green, and how these changes affect students and teachers.

Transition: I’ll begin with how K–12 schools are going green.

  • In order to garner support for green initiatives, the article recommends that local leaders like superintendents, mayors, and college administrators become involved in the green movement.
  • Once local leaders are involved, the community, students, parents, faculty, and staff can be involved by serving on a task force, hosting a summit or conference, and implementing lessons about sustainability into everyday conversations and school curriculum.
  • The US Green Building Council’s website also includes a tool kit with a lot of information about how to “green” existing schools.
  • For example, Fossil Ridge High School in Fort Collins, Colorado, was built in 2006 and received LEED certification because it has automatic light sensors to conserve electricity and uses wind energy to offset nonrenewable energy use.
  • To conserve water, the school uses a pond for irrigation, has artificial turf on athletic fields, and installed low-flow toilets and faucets.
  • According to the 2006 report by certified energy manager Gregory Kats titled “Greening America’s Schools,” a LEED certified school uses 30–50 percent less energy, 30 percent less water, and reduces carbon dioxide emissions by 40 percent compared to a conventional school.
  • Many new building materials, carpeting, and furniture contain chemicals that are released into the air, which reduces indoor air quality.
  • So green schools purposefully purchase materials that are low in these chemicals.
  • Natural light and fresh air have also been shown to promote a healthier learning environment, so green buildings allow more daylight in and include functioning windows.

Transition: As you can see, K–12 schools are becoming greener; college campuses are also starting to go green.

  • According to the Sturm College of Law’s website, the building was designed to use 40 percent less energy than a conventional building through the use of movement-sensor lighting; high-performance insulation in the walls, floors, and roof; and infrared sensors on water faucets and toilets.
  • Electric car recharging stations were also included in the parking garage, and the building has extra bike racks and even showers that students and faculty can use to freshen up if they bike or walk to school or work.
  • Some of the dining halls on campus have gone “trayless,” which according to a 2009 article by Calder in the journal Independent School has the potential to dramatically reduce the amount of water and chemical use, since there are no longer trays to wash, and also helps reduce food waste since people take less food without a tray.
  • The Renewable Energy Center uses slow-burn technology to use wood chips that are a byproduct of the lumber industry that would normally be discarded.
  • This helps reduce our dependency on our old coal-fired power plant, which reduces greenhouse gas emissions.
  • The project was the first known power plant to be registered with the US Green Building Council and is on track to receive LEED certification.

Transition: All these efforts to go green in K–12 schools and on college campuses will obviously affect students and teachers at the schools.

  • Many schools are literally going green by including more green spaces such as recreation areas, gardens, and greenhouses, which according to a 2010 article in the Journal of Environmental Education by University of Colorado professor Susan Strife has been shown to benefit a child’s cognitive skills, especially in the areas of increased concentration and attention capacity.
  • Additionally, the report I cited earlier, “Greening America’s Schools,” states that the improved air quality in green schools can lead to a 38 percent reduction in asthma incidents and that students in “green schools” had 51 percent less chance of catching a cold or the flu compared to children in conventional schools.
  • The report “Greening America’s Schools” notes that a recent synthesis of fifty-three studies found that more daylight in the school building leads to higher academic achievement.
  • The report also provides data that show how the healthier environment in green schools leads to better attendance and that in Washington, DC, and Chicago, schools improved their performance on standardized tests by 3–4 percent.
  • According to the article in Education Week that I cited earlier, the Sustainability Education Clearinghouse is a free online tool that provides K–12 educators with the ability to share sustainability-oriented lesson ideas.
  • The Center for Green Schools also provides resources for all levels of teachers, from kindergarten to college, that can be used in the classroom.
  • The report “Greening America’s Schools” claims that the overall improved working environment that a green school provides leads to higher teacher retention and less teacher turnover.
  • Just as students see health benefits from green schools, so do teachers, as the same report shows that teachers in these schools get sick less, resulting in a decrease of sick days by 7 percent.

Transition to conclusion and summary of importance: In summary, the going-green era has impacted every aspect of education in our school systems.

Review of main points: From K–12 schools to college campuses like ours, to the students and teachers in the schools, the green movement is changing the way we think about education and our environment.

Closing statement: As Glenn Cook, the editor in chief of the American School Board Journal , states on the Center for Green Schools’s website, “The green schools movement is the biggest thing to happen to education since the introduction of technology to the classroom.”

Ash, K. (2011). “Green schools” benefit budgets and students, report says. Education Week , 30 (32), 10.

Calder, W. (2009). Go green, save green. Independent School , 68 (4), 90–93.

The Center for Green Schools. (n.d.). K–12: How. Retrieved from http://www.centerforgreenschools.org/main-nav/k-12/buildings.aspx

Eastern Illinois University. (n.d.). Renewable Energy Center. Retrieved from http://www.eiu.edu/sustainability/eiu_renewable.php

Kats, G. (2006). Greening America’s schools: Costs and benefits. A Capital E Report. Retrieved from http://www.usgbc.org/ShowFile.aspx?DocumentID=2908

Strife, S. (2010). Reflecting on environmental education: Where is our place in the green movement? Journal of Environmental Education , 41 (3), 179–191. doi:10.1080/00958960903295233

Sturm College of Law. (n.d.). About DU law: Building green. Retrieved from http://www.law.du.edu/index.php/about/building-green

USGBC. (n.d.). About us. US Green Building Council . Retrieved from https://new.usgbc.org/about

Key Takeaways

  • Getting integrated: Informative speaking is likely the type of public speaking we will most often deliver and be audience to in our lives. Informative speaking is an important part of academic, professional, personal, and civic contexts.
  • Informative speeches teach an audience through objective factual information and can emerge from one or more of the following categories: objects, people, concepts, events, processes, and issues.
  • Effective informative speaking requires good research skills, as speakers must include novel information, relevant and proxemic examples, and “take-away” information that audience members will find engaging and useful.

The four primary methods of informing are through definition, description, demonstration, or explanation.

  • Informing through definition entails defining concepts clearly and concisely using synonyms and antonyms, use or function, example, or etymology.
  • Informing through description entails creating detailed verbal pictures for your audience.
  • Informing through demonstration entails sharing verbal directions about how to do something while also physically demonstrating the steps.
  • Informing through explanation entails sharing how something works, how something came to be, or why something happened.
  • An effective informative speaker should avoid persuasion by reviewing the language used in the specific purpose and thesis statements, using objective supporting material, and appearing trustworthy to the audience.
  • An effective informative speaker should avoid information overload by repackaging information and building in repetition and orienting material like reviews and previews.
  • An effective informative speaker engages the audience by translating information into relevant and concrete examples that appeal to different learning styles.
  • Getting integrated: How might you use informative speaking in each of the following contexts: academic, professional, personal, and civic?
  • Brainstorm potential topics for your informative speech and identify which topic category each idea falls into. Are there any risks of persuading for the topics you listed? If so, how can you avoid persuasion if you choose that topic?
  • Of the four methods of informing (through definition, description, demonstration, or explanation), which do you think is most effective for you? Why?

Fleming, N., “The VARK Helpsheets,” accessed March 6, 2012, http://www.vark-learn.com/english/page.asp?p=helpsheets .

Janusik, L., “Listening Facts,” accessed March 6, 2012, http://d1025403.site.myhosting.com/files.listen.org/Facts.htm .

Olbricht, T. H., Informative Speaking (Glenview, IL: Scott, Foresman, 1968), 1–12.

Oxford English Dictionary Online, accessed March 6, 2012, http://www.oed.com .

The Past in Pictures, “Teaching Using Movies: Anachronisms!” accessed March 6, 2012, http://www.thepastinthepictures.wildelearning.co.uk/Introductoryunit!.htm .

Scholasticus K, “Anachronism Examples in Literature,” February 2, 2012, accessed March 6, 2012, http://www.buzzle.com/articles/anachronism-examples-in-literature.html .

Society for Technical Communication, “Defining Technical Communication,” accessed March 6, 2012, http://www.stc.org/about-stc/the-profession-all-about-technical-communication/defining-tc .

Verderber, R., Essentials of Informative Speaking: Theory and Contexts (Belmont, CA: Wadsworth, 1991), 3.

Vuong, A., “Wanna Read That QR Code? Get the Smartphone App,” The Denver Post , April 18, 2011, accessed March 6, 2012, http://www.denverpost.com/business/ci_17868932 .

  • “About TED,” accessed October 23, 2012, http://www.ted.com/pages/about . ↵

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

National Speech & Debate Association

Informative Speaking – Creating a Solid Foundation

Download the Informative Speaking - Creating a Solid Foundation handout. Use this resource to help students understand how to create a solid structure for an Informative Speaking speech.

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COMM 101: Fundamentals of Public Speaking - Valparaiso

  • Delivery Skills
  • Stage Fright
  • Body Language / Non-Verbal Communication
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  • Quotation Resources
  • Speech Outline Examples
  • Speech Examples
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  • Presentation Options
  • Citation Resources This link opens in a new window

Informational topics are objects, events, concepts that you can describe or explain. Here are some broad categories to help you get started on your topic: 

  • Historical Events
  • Places you've visited or want to visit
  • People you admire: Artists, Actors, Politicians, etc. 
  • Books, Movies, TV Shows, Music you enjoy
  • Diseases or conditions
  • Holiday celebrations

Use the Library Research Guide below to see how to search library resources like Credo Reference and the  Discovery!  search tool to find materials for your informative speeches. 

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IMAGES

  1. 7+ Informative Speech Outline Templates

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  2. 20+ Best Informative Speech Outline Templates & Examples [Word, PDF]

    speech outline informative

  3. 43 Informative Speech Outline Templates & Examples

    speech outline informative

  4. 10+ Informative Speech Outline Templates

    speech outline informative

  5. 50+ SAMPLE Informative Speech Outline Templates in PDF

    speech outline informative

  6. How to Outline an Informative Speech [Free Templates]

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VIDEO

  1. ELC590- INFORMATIVE SPEECH (The Benefits of Hiking)

  2. Creating Informative Outlines Part 2

  3. Introduction Speech Outline/Essay

  4. Outline: Informative Speech

  5. Informative Speech

  6. Informative Speech: Outline Video

COMMENTS

  1. Informative Speech Outline

    2. Body. The body section allows you to provide details of the particular topic of your speech. Section 1. Write the main idea of the section. Provide supporting details, examples, and evidence to support the idea. Smoothly transition to the next main point of your speech. Section 2.

  2. Informative Speech Preparation & Outline, with Examples

    Informative Speech Outline Examples. Example 1. Topic: Adoption. Purpose: To inform people about adoption. Thesis: Adoption is the act of transferring parental rights and duties to someone other than the adopted person's biological parents. The number of children adopted each year by American families is an estimate only.

  3. 43 Informative Speech Outline Templates & Examples

    Informative speech outline is readily available on our main website. If you are looking for informative speech outline template of any type, you can download it from our main website and use for your effective informative speech. We hope our templates help you in giving the best speech. Download 22 KB. #26.

  4. How to Write an Informative Speech Outline: A Step-by-Step Guide

    When crafting an informative speech outline, there are several techniques you can use to ensure your speech is organized and cohesive. First of all, make sure your speech follows a logical flow by using signposting, outlining the main ideas at the beginning of the speech and then bulleting out your supporting points.

  5. How to Write an Informative Speech (With Outline and Examples)

    As you can see, knowing that you want to inform your audience is just a small part of your speech. To make your speech as effective as possible, write with the right type of speech in mind. 1. Choose Your Topic. Before starting your informative speech outline example, you need to know what you're writing about.

  6. PDF Informative Speech & Outline

    Informative Speech & Outline. What is an Informative Speech? An Informative Speech focus on educating an audience through the use of facts and evidence to establish credibility. It can include definitions, explanations, descriptions, visual images, demonstrations. It should focus on speaking about objects, events, processes, concepts, and examples.

  7. How To Write an Informative Speech in 10 Steps (With Tips)

    Follow these 10 steps to help you write an informative speech: 1. Select your topic. Pick a topic that relates to the goals of your informative speech. Professionals giving informative speeches to their coworkers, for example, might consider different topics than students giving informative speeches as part of a public speaking class. In ...

  8. Informative Speech Outline

    An informative speech outline helps to organize your ideas and thoughts before you start writing. It allows you to see the flow of your speech and that all main points are cohesive with each other. An effective speaker should always create an outline for an informative speech. Without a perfect outline, you will never write a great speech.

  9. How to Write an Informative Speech: 14 Steps (with Pictures)

    For others, writing the intro first helps them figure out how to organize the rest of the speech. 3. Present your main ideas in a logically organized body. If you're informing the audience about a process, lay out the steps in the order that they need to be completed.

  10. Outlining Your Informative Speech

    Outlining our speech helps us to organize our speech content so that we can communicate it effectively to the audience. You will create two outlines for successful speech delivery. The preparation outline is intended to help you prepare your delivery. The speaking note outline is intended to help you deliver your speech extemporaneously.

  11. Informative Speech Outline: Structure and Writing Tips

    How to write an informative speech outline. The primary purpose of developing an outline is to arrange and shape the information methodically. To create an impeccable informative speech outline, follow our template and take the next steps. Step 1. Select an original topic. Opt for unique and innovative subjects to make a captivating presentation.

  12. Informative speech examples: key features, topics & outlines

    Example outline for a descriptive informative speech Speech title: My first car. Specific purpose: - to take the audience with me back to the time when we bought our first car and have them appreciate that car's impact on our lives Central idea: Our Austin A50 was a much-loved car

  13. How to Structure Informative Speech

    Informative speeches are often given on topics that the audience is unfamiliar with, whether it is in a professional, educational, or social setting. This speech is typically prepared following a basic outline to ensure the listeners receive valuable knowledge. Moreover, the outline helps the speaker deliver information effectively and increase audience engagement by structuring it in a ...

  14. Organizing the Informative Speech

    An informative speech can be broken up into three sections: Section 1: Introduction. The first section of the speech contains an attention-getter to grab the interest of the audience and orient them to the topic of the speech, a clear thesis that states the purpose of the speech, and a preview of the main points of the speech. Section 2: Body.

  15. Guide: Planning and Presenting an Informative Speech

    Outlining an Informative Speech. Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

  16. 7.4 Outlining Your Speech

    Speaking Outline. A speaking outline is the outline you will prepare for use when delivering the speech. The speaking outline is much more succinct than the preparation outline and includes brief phrases or words that remind the speakers of the points they need to make, plus supporting material and signposts (Beebe & Beebe, 2003).

  17. Outline of Speech

    Informative speech - the primary purpose of the informative speech is to educate the audience on a subject. The goal is to have the audience learn something and leave your speech with a better understanding of a specific subject. We have an in-depth article about informative speech outline with examples here.

  18. Free Printable Informative Speech Outline Templates [PDF, Word] Example

    An informative speech outline is a plan or framework for constructing and delivering a speech that aims to inform or educate the audience on a specific topic. It typically includes an introduction, main points, and a conclusion, and helps the speaker organize their content in a coherent and logical manner.

  19. 11.1 Informative Speeches

    Creating an Informative Speech. As you'll recall from Chapter 9 "Preparing a Speech", speaking to inform is one of the three possible general purposes for public speaking.The goal of informative speaking is to teach an audience something using objective factual information. Interestingly, informative speaking is a newcomer in the world of public speaking theorizing and instruction, which ...

  20. Speech Outline Examples

    Speech Outline Examples; Informative Speeches Toggle Dropdown. Speech Examples ; Persuasive Speeches Toggle Dropdown. Speech Examples ; More Speech Examples; Presentation Options; Citation Resources This link opens in a new window; A basic speech outline should include three main sections: The Introduction -- This is where you tell them what ...

  21. Informative Speaking

    Download the Informative Speaking - Creating a Solid Foundation handout. Use this resource to help students understand how to create a solid structure for an Informative Speaking speech. (920) 748-6206 [email protected]

  22. Informative Speeches

    Speech Outline Examples; Informative Speeches. Speech Examples ; Persuasive Speeches Toggle Dropdown. Speech Examples ; More Speech Examples; Presentation Options; Citation Resources This link opens in a new window; Informational topics are objects, events, concepts that you can describe or explain. Here are some broad categories to help you ...