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Roller Rink Business Plan Sample

APR.11, 2018

Do you want to start a roller rink business?

Are you planning to open a roller rink business? This is an awesome business to invest in since many people nowadays love the roller skating culture. From adults to children, the numbers of people looking for roller skating services have tremendously increased over the years. Roller skating is not only a great exercise to engage in with your family, but it’s also fun. So, at the end of the day you will be bonding and improving the health of your loved ones at the same time. The startup capital required may be on the high side but with proper planning and funding for you will recover your costs within a few years of business.

Executive Summary

2.1 the business.

The roller rink business shall be registered under the name Smooth Slide Rink, and will be situated in Enos Park, Springfield Illinois. The business will be owned and managed by Samantha Davis an experienced and award winning skating professional.

2.2 Management Team

Samantha Davis is a skating instructor who has been in the roll skating industry for over twelve years. Before opening a roller skating rink business , Samantha worked for many schools and popular fitness brands across United States and Canada training adults and students the art of skating thus gaining impressive knowledge and experience.

2.3 Customer Focus

Smooth Slide Rink intends to offer a modern, spacious and well equipped facility for all potential customers across the city of Springfield.

2.4 Business Target

Since it will be the first roller rink business in the neighborhood, the whole community and residents of Springfield will highly benefiting from a well-managed and equipped facility.

Company Summary

3.1 company owner.

Samantha Davis is a skating instructor who has worked with top USA skating schools such as U.S. Figure Skating. She also worked as a skating instructor at The Mariposa School of Skating in Canada for more than 10 years. She has greatly contributed to ensure the growth of the roller skating industry by working in the course of her career.

3.2 Aim of Starting the Business

To open a roller skating rink business , it requires an expert who understands the art of skating and handling the business to properly identify priorities and set goals. Samantha has previously managed roller skating and therefore, comprehends the nitty-gritty details of managing a roller rink skating facility.

3.3 How the Business will be Started

As a professional skating instructor, Samantha understands what it entails to begin this venture and to make it successful. To actualize her plan, she has hired professional to come up with an impressive financial roadmap to guide the business. The following is the ultimate financial data for Smooth Slide Rink.

Services for Customers

Smooth Slide Rink is keen to offer top notch and modern roller skating facilities for potential customers. Since Samantha already has an idea of how to open a roller skating rink business , the venture will focus on building a healthy and long lasting client relationships as it offers the following services.

  • Offer indoor roller skating expeditions.
  • Provide video arcade and redemption counter.
  • Small restaurant to offer snacks and refreshments.
  • Hosting Parties and fundraising

Marketing Analysis for Roller Rink Business

For Smooth Slide Rink to meet its market goals, a well-researched market analysis to find out market trends was started to assist the business effectively tap into the market. This roller rink business plan has showed the strategy the business intends to focus on to meet its obligations.

With the fast growth and popularity of roller skating in Springfield, there is a huge potential for Smooth Slide Rink to take advantage of. Taking into consideration the location of the business, demographic stats and available competition, it is guaranteed the skating facility will enjoy a high number of customers.

5.1 Market Segmentation

With a good roller skating rink business plan , this will act as good foundation to start a strong and marketable business. Smooth Slide Rink therefore has the best opportunity to engage in intensive marketing campaigns to command a larger market share. One doesn’t need to have prior experience roller skating to visit the facility to have a good time. Based on market findings, the skating facility intends to target the following groups of customers.

5.1.1 Children

A lot of roller skating facilities earn a lot of money and profits from children related activities. Smooth Slide Rink plans to have a wide option of children’s programs that will make the facility attractive for children. Springfield has a wide population of children between ages of five to seventeen which is key revenue potential for business. Nowadays, parents are open to the idea of having their children take part in fun and recreation activities in order to encourage healthy living. With a roller skating facility in the community, the most lucrative customers for the business will be children.

5.1.2 Adults (Age 18-44)

As roller skating activity popularity is increasing each single day, and adults too are over the moon to try skating for fun. This roller skating rink startup sample business plan also includes adults since the business plans to put in place awesome activities that will appeal to the adult between 18-44 years. Since most of this age group are working and in active activities, they will most likely have to pay for membership which will generate a more steady income for the skating facility.

5.1.3 Schools and College Students

Roller skating is a major trend in many educational institution. In this case, many schools once in a while always organize indoor roller skating competitions. Smooth Slide Rink stands a great chance to gain as these schools and their students will need a professionally managed and well equipped facility where they can compete and have a fun. With the high number of high schools and vocational schools in Springfield, the business will definitely flourish. Smooth Slide Rink plans to widely market its services to this target group to maximize on profits.

5.1.4 Churches and Religious Centers

The neighborhood has a great number of religious institutions and churches that periodically organize recreation activities for the congregations. Thanks to Smooth Slide Rink, they will be able to have fun and engaging religious activities at the facility.

5.2 Business Target

Smooth Slide Facility is ready to start operations in an easily accessible location where there is limited to no competition. The high population in Springfield is a great source of market for the skating facility. When allocating the roller skating rink start up costs , the business knows it will be expensive to open the facility and therefore, enough plans are needed to recover the initial investment. Smooth Slide Rink hopes to make fully recovery of the startup cost investment in two years. The skating facility has predicted a 30-40% annual increase in sales.

5.3 Product Pricing

A good roller skating business plan should be carefully thought through and accurate prices indicated to lay a perfect foundation for the business. Although there is no competition, Smooth Slide Rink has come up with affordable prices to attract and retain customers.

Brilliant service

Brilliant service. Quick delivery. Highly professional team.value for money.

If you are wondering how to open a skating rink business that will be successful from launching, you need to come up with a comprehensive and realistic strategy. Samantha Davis has worked with skating experts to come up with a personalized roller skating rink business strategy that will be the backbone of attracting business revenue. The following is Smooth Slide Rink sales strategy.

6.1 Competitive Analysis

Smooth Slide Rink is located in an accessible location with a huge population of the market target. Furthermore, this is the first skating rink business in the area, so there will be a high demand.

6.2 Sales Strategy

To make sure Smooth Slide Rink reaches its intended customers, these helpful strategies will be used to boost sales.

  • The business will use word of mouth marketing to market the facilities.
  • The skating facility will use local advertising methods such as churches, religious institutions, print media, radio, Television, schools and vocation institutions.
  • Plan a publicized grand opening party to create awareness about the new roller rink skating facility.
  • Use digital media platforms such as Twitter, Instagram and Facebook to advertise.
  • Offer an introductory reduced fee for the first members.
  • Organize numerous children activities such as birthday parties.

6.3 Sales Forecast

Smooth Slide Rink is focused on offering a wide variety of sales strategies to its targets.

Personnel Plan

Smooth Slide Rink offers various services to maximize on the profits. How the business intends to pay salaries is well indicated in this roller skating rink business plan.

7.1 Personnel Plan

Smooth Slide Rink is owned by Samantha Davis, who understands how to start a roller skating rink business . She will be also the operating manager of business. Other people to be hired include.

  • Business Manager
  • Assistant Manager
  • Administrator
  • Three Instructors
  • Two Marketing Executives
  • One Cashier

7.2 Average Staff Salaries

Smoot Slide Rink plans to spend the following amounts on staff salaries for the first three years.

Financial Plan

Smooth Slide Rink has a steady financial plan that will guide the business to run smoothly and achieve success. Starting a skating rink business will be facilitated by Samantha’s personal savings and business plan for angel investors . Key financial information for the business has been shown in the sections below.

8.1 Important Assumptions

Financial forecasts of Smooth Slide Rink will be based on these assumptions.

8.2 Brake-even Analysis

Smooth Slide Rink Brake-even Analysis is show in the graph below.

8.3 Projected Profit and Loss

Profit and Loss information for Smooth Slide Rink computed on an annual and monthly basis is as shown below.

8.3.1 Monthly Profit

8.3.2 yearly profit, 8.3.3 monthly gross margin, 8.3.4 yearly gross margin, 8.4 projected cash flow.

The diagram below summarizes projected cash flow.

8.5 Projected Balance Sheet

Illustrated below is the Projected Balance Sheet for Smooth Slide Rink.

8.6 Business Ratios

Smooth Slide Rink Ration Analysis, Business New Worth and Business Ratios are shown below.

Download Roller Rink Business Plan Sample in pdf

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Roller Skating Rink

Back to All Business Ideas

How to Start a Roller Skating Rink

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 25, 2022 Updated on December 1, 2023

How to Start a Roller Skating Rink

Investment range

$19,800 - $39,850

Revenue potential

$218,000 - $359,000 p.a.

Time to build

Profit potential

$76,000 - $126,000 p.a.

Industry trend

Roller skating was one of the most popular pastimes of the 1960’s and 70’s. Today, people of all ages still enjoy a day or evening at the rink. Whether you’re hosting a kid’s birthday party or gathering colleagues for a team-building event, roller skating is a great way to celebrate and connect while engaging in healthy physical activity. 

The recreational sports centers industry, which includes roller skating rinks, is worth $78 billion and expects steady growth in the coming years. 

While you might be eager to dive in and become a rink owner, it’s important to understand the relevant procedures and concerns. Fortunately, this step-by-step guide provides the entrepreneurial foundation you need to launch your business. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Before starting a roller skating rink, it’s important to consider the pros and cons.

  • Fun Environment – Create a positive customer experience and have fun doing it
  • Good Money – Charge up to $500 for private events
  • Room to Grow – Add an arcade or a full-service restaurant
  • Expensive Startup – High costs to rent and renovate a facility
  • Potential Injuries – Skaters often slip and fall, creating liability issues

Roller skating rink industry trends

Roller skating rinks fall within the fitness and recreational sports centers industry. 

Industry size and growth

  • Industry size and past growth – The global fitness and recreational sports center industry is worth $78 billion in 2022. The industry saw a decline during the pandemic, but is now back on the rise.(( ))
  • Growth forecast – The global fitness and recreational sports centers industry is expected to grow at an annual rate of 3.5% through 2028.

roller skating rink industry size and growth

Trends and challenges

Trends within the roller skating rink industry include:

  • People have discovered that roller skating is a great cardio workout, so many rinks now offer a variety of skating work-outs.  
  • Roller rinks are perfect for dance parties. Rinks across the country hold nightclub-style events for teens and young adults, boosting revenue. 
  • Some rinks are expanding their skate rental offerings to include inline skates alongside the traditional quad skate. 

Challenges within the roller skating rink industry include:

  • Accidents happen at roller rinks, as skaters trip, fall, or collide. To minimize liability and avoid lawsuits, owners should have customers sign wavers, keep their facilities clean, and carry strong insurance. 
  • While skating rinks are popular places to host birthday parties, there are countless other recreational activities to choose from. You’ll need to focus on smart marketing and quality services to make your rink a top destination.  

roller skating rink Trends and Challenges

What kind of people work in roller skating rinks?

  • Gender – 31.1% of skating rink managers in the U.S. are women and 68.9% are men.(( ))
  • Average level of education – The average skating rink manager has a bachelor’s degree.
  • Average age – The average age of a skating rink manager in the United States is 46.

roller skating rink demographics

How much does it cost to start a roller skating rink?

Startup costs for a roller rink range from $19,000 to $39,000. Costs include the facility lease, renovations, purchase of skates and equipment, website, and advertising.

You’ll need a handful of items to successfully launch your roller skating rink, including: 

  • Roller skating rink
  • Roller skates
  • Maintenance tools

How much can you earn from a roller skating rink?

The average cost for roller rink admission is $10, with skate rentals costing about $5. After considering labor and overhead costs, expect a profit margin of around 35%

In your first year or two, you could charge $10 admission and $5 skate rentals to 250 customers per week. You could also host one private event each week at a rate of $450 per group. This would result in $218,000 in annual revenue and $76,000 in profit, assuming that 35% margin. As your roller rink increases in popularity, you could increase sales to 400 customers and two private events per week. With annual revenue of $359,000, you’d make a handsome profit of $126,000. 

roller skating rink earnings forecast

What barriers to entry are there?

There are a few barriers to entry when it comes to starting a roller rink. Your biggest hurdles will be:

  • Finding an affordable, suitable facility in a great location
  • Cost of renovations and equipment

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Step 2: hone your idea.

Now that you know what’s involved in starting a skating rink, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape. 

Why? Identify an opportunity

Research roller skating rinks in your area and online to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a roller skating rink with a snack bar or video game room. 

roller rink business plan template

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as birthday parties, corporate events, or skating work-outs.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You’ll be charging customers for skating time at your rink. You could also host private parties and events and charge a flat rate to rent out the facility. Some roller skating rinks offer skating lessons, exercise classes, and host nightclub-style events to teens and young adults. You might also serve food and beverages or have an arcade onsite.

How much should you charge for roller skating?

The average cost for three to four hours of roller skating is $10. Skate rentals cost around $5. Rates for private events average around $400 per group. After the cost of labor and overhead, expect a profit margin of 30%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your primary target market will be kids and teens who want to enjoy a fun afternoon or evening of roller skating. You’ll also attract adults who enjoy this nostalgic pastime. 

Find your ideal customers by marketing your business on Facebook, TikTok, and Instagram. To attract corporate customers, consider using LinkedIn. You could also network with local schools and youth organizations.  

Where? Choose your roller skating rink location

The location of your roller skating rink is key to its success and the overall experience of your customers Depending on your target audience, you may want to consider proximity to schools or family-friendly attractions.

When choosing your location, think about how you can create a unique and memorable experience for your customers. For example, you could look for a space with an outdoor area for roller skating during the warmer months, or a location with adjacent restaurants or bars to offer a complete night out experience.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

roller skating rink idea rating

Step 3: Brainstorm a Roller Skating Rink Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “roller rink” or “skating rink”, boosts SEO
  • Name should allow for expansion, for ex: “Speedy Skates” or “RollNation” over “Roller Disco Inferno”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Roller Skating Rink Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: Provide a snapshot of your roller skating rink business, highlighting its entertainment value, target demographic, and revenue-generating services like parties and skate rentals.
  • Business Overview: Describe the core business of operating a roller skating rink, including the customer experience and types of events hosted.
  • Product and Services: List the services your rink will offer, such as open skate sessions, private event hosting, and skate lessons.
  • Market Analysis: Assess the local demand for recreational activities and the potential customer base for a roller skating rink.
  • Competitive Analysis: Compare your rink to local entertainment options, emphasizing what will make your rink a preferred choice, like modern facilities or themed skate nights.
  • Sales and Marketing: Outline how you will attract patrons through promotional events, partnerships with schools, and social media marketing.
  • Management Team: Highlight the qualifications and roles of your management team members, focusing on experience in entertainment management and customer service.
  • Operations Plan: Detail the day-to-day operations of the rink, including staffing, maintenance, and customer service standards.
  • Financial Plan: Provide an overview of the financial projections, including start-up costs, pricing strategy, and profit margins.
  • Appendix: Include supplementary documents such as market research data, building plans, or equipment purchase agreements that support your business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to roller skating rinks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your skating rink will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

roller rink business plan template

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

roller rink business plan template

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a roller skating rink. You might also try crowdfunding if you have an innovative concept.  

roller rink business plan template

Step 8: Apply for Roller Skating Rink Business Licenses and Permits

Starting a roller skating rink requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your skating rink as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as Roller , Partywirks , or  LilYPad , to collect payments, manage bookings, and collect waivers. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Starting a roller skating rink can be an exciting venture, and success lies in implementing effective marketing strategies. Here are some practical tips to boost your roller skating rink business:

  • Themed Nights and Events: Organize themed nights or events to attract diverse crowds, such as retro nights, disco parties, or family-friendly sessions, to create a unique and enjoyable experience for different target groups.
  • Partnerships with Schools and Youth Groups: Collaborate with local schools and youth organizations to offer discounted rates or special events for students, creating a positive community impact and building long-term relationships.
  • Social Media Challenges and Contests: Leverage social media by creating engaging challenges and contests, encouraging visitors to share their experiences online, generating buzz and attracting a wider audience.
  • Loyalty Programs and Membership Cards: Implement loyalty programs and membership cards to reward frequent visitors with discounts, free sessions, or exclusive access, fostering customer loyalty and repeat business.
  • Local Influencer Collaborations: Partner with local influencers who align with your target audience to promote your roller skating rink, tapping into their follower base and expanding your reach within the community.
  • Community Sponsorships: Sponsor local sports teams, community events, or fundraisers to increase brand visibility and demonstrate your commitment to the community, enhancing your roller skating rink’s reputation.
  • Group Discounts and Special Packages: Offer group discounts and special packages for parties, corporate events, or team-building activities, encouraging group bookings and making your roller skating rink a go-to destination for various gatherings.
  • Referral Programs: Implement referral programs that reward existing customers who bring in new visitors, leveraging word-of-mouth marketing and turning satisfied customers into brand advocates.
  • Seasonal Promotions: Introduce seasonal promotions, discounts, or special events during holidays and school breaks to capitalize on increased leisure time, attracting more visitors during peak periods.
  • Interactive Marketing Materials: Design eye-catching and interactive marketing materials, such as flyers, brochures, and posters, to distribute in strategic locations, ensuring your roller skating rink remains top-of-mind within the local community.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your roller skating rink meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your roller rink could be:

  • Safe, speedy skating at our state-of-the-art rink
  • Roller skating fun for the whole family!
  • Skating parties and events for all ages

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a roller skating rink, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in skating for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in roller skating rinks. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a roller skating rink include:

  • Rink Attendants – Sell tickets, rent equipment
  • Office Manager – Bookkeeping, run payroll
  • Facilities Manager – Clean rink, keep up with maintenance and repairs
  • Marketing Lead – Manage social media accounts, book private events

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Roller Skating Rink – Start Making Money!

Operating your own roller skating rink is a fun and rewarding way to make a living. You’ll provide good times for kids and teens, as well as a place to hang out. You’ll also give nostalgic adults a chance to relive the past and make new memories!

Now that you’ve done your entrepreneurial homework, it’s time to lace up those skates and start building the best roller skating rink in town. 

  • Roller Skating Rink FAQs

Yes, roller skating rinks are profitable. You can increase revenue by offering skating lessons, hosting nightclub events, and selling food and beverages.

Prices for admission to a roller rink range from $8-$12 for three to four hours of skating. You could also charge anywhere from $350 to $500 for groups to rent your rink for private events.

Train staff members to accurately measure customers’ feet and provide guidance on selecting the appropriate skate size. Regularly inspect and maintain the rental skates, including checking for wear and tear, and replacing worn-out parts.

To ensure the safety of skaters and maintain a secure environment, implement safety protocols and guidelines. Clearly communicate and enforce rules such as speed limits, no backward skating, and appropriate behavior on the rink. Provide safety equipment, such as helmets and wrist guards, and encourage their use, especially for beginners or children. 

Develop a professional website that showcases your rink’s amenities, events, and pricing information. Utilize social media platforms to share engaging content, such as photos or videos of skaters enjoying the rink. Offer special promotions, group discounts, or theme nights to attract new customers. 

A standard roller skating rink can range in size from approximately 5,000 to 15,000 square feet. However, the size can vary significantly based on local regulations and the capacity you aim to accommodate. Consider factors such as the layout of the rink, seating areas, rental area, and other amenities you plan to include.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Roller Skating Rink Name
  • Create a Roller Skating Rink Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Roller Skating Rink Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Roller Skating Rink - Start Making Money!

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How to Start a Skating Rink

start a skating rink

Starting a skating rink can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful skating rink.

Importantly, a critical step in starting a skating rink is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

Follow these 14 steps to start a skating rink:

  • Choose the Name for Your Skating Rink
  • Develop Your Skating Rink Business Plan
  • Choose the Legal Structure for Your Skating Rink
  • Secure Startup Funding for Your Skating Rink (If Needed)
  • Secure a Lease for Your Location
  • Register Your Skating Rink with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Skating Rink
  • Buy or Lease the Right Skating Rink Equipment
  • Develop Your Skating Rink Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Skating Rink
  • Open for Business

1. Choose the Name for Your Skating Rink

The first step to starting a skating rink is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your skating rink:

  • Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing. Come up with a name that reflects the desired brand and/or focus of your skating rink.

2. Develop Your Skating Rink Business Plan

One of the most important steps in starting a skating rink is to develop your business plan. The purpose of a business plan is to ensure that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your skating rink business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your skating rink.
  • Company Overview – this section tells the reader about the history of your skating rink and what type of skating rink you operate. For example, are you an indoor roller rink, an outdoor rink, or a street skating rink.
  • Industry Analysis – here you will document key information about the skating rink industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what products/services you will offer 
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your skating rink? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your skating rink make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

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3. choose the legal structure for your skating rink.

Next you need to choose a legal structure for your skating rink and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the skating rink and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a skating rink together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A Limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a skating rink include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a skating rink is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your skating rink, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Skating Rink (If Needed)

In developing your skating rink business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a skating rink to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a skating rink that they believe has high potential for growth.

5. Secure a Lease for Your Location

Finding a prime location for your skating rink is key to its success. Consider an area that is central to most people in your city or town. You’ll also want to make sure the rink offers ample parking and is accessible by public transportation. It’s important to pick a location with the right amount of foot traffic. If you’re building an outdoor rink, try to find a place that is surrounded by a large amount of residents and/or businesses, as this will drive traffic throughout the year.

6. Register Your Skating Rink with the IRS

Opening a skating rink requires you to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your skating rink’s name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your skating rink to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

To start a skating rink, you will need to obtain the following licenses and permits:

  • A business license from your local government
  • A zoning permit from your local government
  • A health permit from your local health department
  • A building permit from your local building department
  • If you plan on serving food, you will also need a food permit from your local health department

A roller skating rink must also be registered with USA Roller Sports or an equivalent organization. This is necessary in order to comply with insurance laws and regulations for roller rinks, including roller hockey rinks. A certificate of insurance must also be issued to show that the rink is insured.

10. Get Business Insurance for Your Skating Rink

Below are the main types of insurance to consider for your business:

  • General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
  • Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
  • Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
  • Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Skating Rink Equipment

Opening a skating rink requires the following equipment: 

  • Rental skates
  • Rink boards
  • Bleachers or seating
  • Concession stand
  • Storage for rink equipment
  • Cash register
  • Restroom supplies
  • Phone and internet services

12. Develop Your Skating Rink Marketing Materials

Marketing materials will be required to attract and retain customers to your skating rink.

The key marketing materials you will need are as follows:

  • Logo: Spend some time developing a good logo for your skating rink. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website: Likewise, a professional skating rink website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts: establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your skating rink.

13. Purchase and Setup the Software Needed to Run Your Skating Rink

To start a skating rink, you will need software to manage your customers, track your inventory, and process payments.  You will also need a point-of-sale system to process transactions. Square is a good option for small businesses, and offers a free card reader.

14. Open for Business

You are now ready to open your skating rink. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to open a skating rink and/or how to open a roller skating rink. Below are answers to frequently asked questions that might further help you.

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How to Start a Skating Rink FAQs

Is it hard to start a skating rink.

It's not hard to start a skating rink if you have the necessary funding, right location and a little bit of know-how.

Before you start a skating rink, make sure there is a need for it in your community. You can find out by asking locals if they would go to the rink and why or why not. Also consider how many people are currently using existing rinks in your area. If you don't see enough demand for an additional location, you may want to consider a different location.

How can I start a skating rink with no experience?

To open a skating rink business , you will need to do some research on the subject. There are many resources available online and in libraries that can help you get started. You will also need to contact local businesses and organizations that may be able to provide you with advice or funding. Finally, you should create a business plan and pitch it to local investors. If you can make a strong case for your rink, you may be able to secure the financing you need to get started.

Is a skating rink a good idea and/or a good investment?

There is no easy answer when it comes to deciding if starting a skating rink is a good idea or not. It largely depends on the local market and how much competition already exists in the area. However, as far as investments go, a skating rink can be a fairly lucrative one, assuming you have the right business model in place.

What type of skating rink is most profitable?

Generally speaking, inline skating rinks are more profitable than traditional roller skating rinks. It is because inline skating is more popular these days and renting inline skates is generally higher than traditional roller skates.

How much does it cost to start a skating rink?

In opening a roller skating rink, you will need to invest in equipment and materials. The total cost to start a rink will depend on the size of your rink and the quality of your equipment. You can expect to pay less for a small rink with basic equipment, and much more for a larger rink with more advanced features.

What are the ongoing expenses for a skating rink?

The ongoing expenses for a skating rink are the costs of maintaining and running the rink. This includes utilities, staff salaries, marketing and advertising, and rink equipment.

How does a skating rink make money?

There are a few ways that a successful roller skating rink makes money. Roller skating rinks make money by charging admission and charging for skate rental. Some roller skating rinks also sell food and drinks. Renting out the rink to people or groups for parties or events, like birthday parties, is another way that a lot of skating rinks make money.

Is owning a skating rink profitable?

Generally speaking, running your own skating rinks can be quite profitable businesses. There are a lot of factors that affect profitability, such as the location of your rink, the size of the rink, the type of skating you offer, the price of your tickets, and the cost of maintaining and running the rink. 

As with any business, the most important thing you can do to ensure profitability is to market and advertise your rink.  Making money through other means such as vending machine sales or snack bars can also help supplement your income.

Why do skating rinks fail?

One of the main reasons rinks fail is because they do not have a well-defined target market. Another reason is because roller skating rinks are often seasonal businesses, which means they only have a few months out of the year that they are profitable. Finally, rink owners often do not anticipate the high costs associated with running a rink, such as rent, utilities and staffing costs.

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Resources On Roller Skate Rink

  • Financial Model
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Description

Executive Summary

Products & services, market analysis, marketing plan.

  • Management Plan
  • Financial Plan

Roller Haven is addressing a gap in the roller skating industry market by providing a flexible and affordable option for roller skating enthusiasts in the US. Currently, most roller skate rinks require customers to pay for a fixed duration, which limits their flexibility and affordability. Moreover, the lack of an online booking platform and customer support make the process of booking and attending skating sessions challenging for customers. Roller Haven's pay-per-session model fills this gap by providing customers with the option to rent roller skates on a per-session basis, promoting affordability and flexibility. Additionally, our online booking platform and customer support build a community of frequent skaters and enhance customer satisfaction. Roller Haven's unique value proposition and competitive advantage offer an identifiable need in the market by solving the customers' problem of affordability and flexibility.

Roller Haven provides a unique and affordable solution for roller skating enthusiasts. Our pay-per-session model allows customers to rent roller skates on a per-session basis, eliminating the need for a long-term commitment or expensive membership fees. We also provide a fully equipped roller skate rink, which is currently lacking in many areas. By partnering with skate manufacturers and maintenance providers, we ensure that our customers always have access to the latest and greatest equipment, and that our rink is always in top condition. Through our online booking platform and customer support, we aim to build a community of frequent skaters who can enjoy our services anytime, anywhere. Roller Haven is the perfect solution for anyone looking for a flexible and affordable way to enjoy the thrill of roller skating.

Target Market

Roller Haven's target market is anyone who enjoys roller skating, regardless of age, gender, or skill level. Our research shows that our ideal customer base is comprised of people who view roller skating as a hobby or a form of exercise. This includes families, teenagers, young adults, and fitness enthusiasts who are looking for a fun and engaging way to stay active and social.

We also want to target roller skating enthusiasts who may not have the resources to purchase their own skates or want to try out different types of roller skates without committing to a purchase. By providing affordable and flexible rental options, we believe there is a large market for our services.

Overall, Roller Haven aims to attract a diverse customer base that is interested in roller skating as a recreational activity or a fitness routine. Our value proposition of offering a pay-per-session rental model provides an accessible option for customers of all backgrounds to enjoy the sport without any long-term commitments or financial burden.


Currently, the roller skating industry includes various alternatives and substitutes that Roller Haven will be competing against. Traditional roller skating rinks charge customers a flat fee for unlimited skating time, which can be costly for casual skaters who only intend to skate for a short period. Additionally, there are outdoor roller skating options, such as parks and trails, where customers can bring their own skates or rent them from nearby vendors. However, these options are often weather-dependent and do not offer the same level of safety and amenities as an indoor roller skating rink.

Roller Haven's competitive advantage lies in offering a flexible and affordable option for roller skating enthusiasts, by providing pay-per-session rentals and a fully equipped indoor skating rink. By targeting customers who are looking for a convenient and enjoyable roller skating experience, Roller Haven aims to differentiate itself from traditional rinks and outdoor alternatives.

Financial Summary

Key highlights of the financial plan for Roller Haven are:

  • An initial startup capital of $500,000 will be secured.
  • The pay-per-session model is projected to generate revenue of $1,200 per day with an average of 100 customers.
  • The cost structure includes upfront investment in roller skates and maintenance costs.
  • Cost of goods sold is projected to be 30% of revenue.
  • An estimated net profit margin of 20% is expected within the first year of operation.
  • Roller Haven aims to achieve profitability within the first year of operation.
  • The projected return on investment for investors within the first three years is 20%.

Based on these financial projections, Roller Haven is expected to become a profitable business and generate a positive return on investment for its investors while becoming a recognized brand in the roller skating industry.

Funding Requirements

Roller Haven requires a startup capital of $500,000 to cover the following initial costs:

  • Purchase of roller skates and equipment
  • Lease of skating location
  • Hiring of initial staff
  • Marketing and advertising campaigns
  • Website development and online booking platform setup

We plan on achieving profitability within the first year of operation and generating a 20% return on investment for our investors within the first three years. Roller Haven is seeking investors who share our vision and are willing to provide financial support to bring our business plan to fruition.

Milestones and Traction

Roller Haven has set specific milestones for its growth and expansion in the roller skating industry. We have a roadmap in place to ensure we reach each key milestone within the projected timeline.

Roller Haven's primary focus is to achieve profitability within the first year of operation while building a loyal customer base. We believe that by offering flexible and affordable options for roller skating enthusiasts, we will become a top choice for roller skating in the US.

Problem Worth Solving

Roller skating enthusiasts often face a significant hurdle when it comes to finding convenient and affordable places to indulge in their hobby. The few roller skate rinks that do exist are often far away from their homes or workplaces, making it difficult for them to visit regularly. Moreover, most rinks require skaters to invest in their roller skates, adding to the financial burden.

Roller Haven aims to solve this problem by offering a pay-per-session model where customers can rent roller skates and pay only for the sessions they attend. With an online booking platform and a fully equipped roller skate rink, we provide a convenient and flexible option for roller skating enthusiasts to pursue their passion. Our affordable approach eliminates the need for customers to spend a significant amount upfront, allowing them to explore their hobby without any financial limitations.

Roller Haven's unique value proposition of offering a flexible and affordable option for roller skating enthusiasts solves the problem of accessibility and affordability that customers face in the market.

Our Solution - Products & Services

Roller Haven is a pay-per-session roller skate rink that offers customers the opportunity to rent roller skates on a per-session basis. We understand that finding affordable and flexible options to enjoy roller skating can be difficult. That's why we provide a unique solution that alleviates this problem for our customer base.

Our fully equipped roller skate rink offers a safe and enjoyable environment for roller skating enthusiasts of all skill levels. Roller Haven's roller skates are of high-quality, and our maintenance services ensure that they are always in excellent condition. Our online booking platform allows customers to easily schedule and pay for each skating session they attend.

We believe that our solution provides a distinct advantage over our competitors by offering a flexible and affordable option for roller skating enthusiasts. At Roller Haven, our priority is to provide our customers with an enjoyable and hassle-free experience while they skate. We are confident that our products and services will meet the needs of our customer base and establish a strong customer base for our business.

Validation of Problem and Solution

Product overview.

Roller Haven is a pay-per-session roller skate rink that provides customers with the opportunity to rent roller skates on a per-session basis. Our product targets anyone who enjoys roller skating and offers a unique value proposition by providing flexible and affordable options to enjoy roller skating.

Our service offers a fully equipped roller skate rink and roller skate rental. Customers pay for each skating session they attend through our pay-per-session model. This provides them with the flexibility to skate whenever they want without the added pressure of committing to a long-term membership or contract.

Our roller skate rental includes a variety of skate sizes to suit all ages and skills levels. Our skating rink provides a safe and fun environment for skaters to enjoy with their family, friends, and other fellow skaters.

Roller Haven's products and services aim to provide customers with the opportunity to enjoy roller skating without breaking the bank or committing to a long-term membership. Our service benefits customers by offering them the flexibility to skate whenever they want and providing them with access to a safe and fully equipped roller skate rink.

Currently, there are roller skating rinks that operate on a fixed rental fee basis, which can be expensive for customers who only want to skate for a short amount of time. Additionally, some roller rinks only allow customers to bring their own skates, which can be a hindrance for those who do not own skates or want to avoid the hassle of transporting them.

Roller Haven's pay-per-session model offers our customers a flexible and affordable option when it comes to roller skating. By only paying for the sessions they attend and renting skates, customers can enjoy roller skating without the burden of owning and maintaining their own equipment. This unique value proposition sets us apart from our competition and makes Roller Haven an attractive choice for roller skating enthusiasts.

Roadmap - Products & Services

As the business consultant of Roller Haven, I have created a roadmap of the steps taken so far in establishing the roller skate rink business and an outline of the future steps to achieve the company's goals.

Roller Haven has a clear plan of action and is dedicated to providing a quality service to their customers. With the proper resources and execution of their business plan, Roller Haven is well on its way to becoming a recognized brand in the roller skating industry and providing a flexible and affordable option to roller skating enthusiasts.

Market Segmentation

The market segmentation for the roller skate rink business plan includes recreational skaters, roller derby teams, families, and social groups. The largest segment is recreational skaters who skate for fun and exercise. Roller derby teams represent a small segment but have medium market potential due to their need for regular practice sessions. Families and social groups also present a medium market potential as groups looking for a fun activity together, or organized groups such as birthday parties and events.

Target Market Segment Strategy

Our ideal customer would be anyone who enjoys roller skating and is interested in a more flexible and affordable way of renting roller skates. This includes families, college students, and young adults who are looking for a fun activity to do in their free time. We will also focus on building a community of frequent skaters who will benefit from our loyalty program and special events.

Key Customers

Our ideal customer archetype is a young adult who enjoys recreational activities and is seeking a fun and unique way to stay active. This customer is likely to be a frequent user of roller skates and appreciates the affordability and flexibility of our pay-per-session model. By providing exceptional customer service and building a community of like-minded individuals, we aim to turn our ideal customers into loyal advocates for our business.

Future Markets

Below is a table of potential competitors in the roller skate rental industry:

Despite the presence of competition, our pay-per-session model provides a unique and flexible option for roller skating enthusiasts. We are committed to providing excellent customer service and fostering a community of frequent skaters to maintain a competitive advantage in the market.

Marketing and Sales Plan

Our marketing and advertising strategy aims to reach roller skating enthusiasts through various channels. Our goal is to increase brand awareness, generate leads, and ultimately drive sales.

Our advertising channels will consist of:

  • Online ads on social media platforms (Facebook, Instagram, Twitter)
  • Local radio ads on popular music stations
  • Flyers and posters in areas with high foot traffic

We plan to allocate a budget of $10,000 per quarter towards our advertising efforts. Our goal is to reach a minimum of 10,000 individuals per quarter through our advertising channels.

We will also rely on word-of-mouth marketing and referrals from satisfied customers, which is why we place a high emphasis on providing exceptional customer service and building a community of frequent skaters.

Location and Facilities

At Roller Haven, we believe that technology plays a critical role in providing a seamless customer experience. Our online booking platform is built using state-of-the-art technology that ensures hassle-free booking, easy scheduling, and real-time updates. Our platform is optimized for both desktop and mobile use, making it accessible to a wider range of customers.

In addition to our booking platform, we leverage technology to maintain our roller skates. We use specialized hardware and software to diagnose and fix any issues with our skates quickly and effectively. This ensures that our customers always have access to high-quality roller skates that are safe to use.

Furthermore, we use social media and digital marketing campaigns to reach out to our target audience and build brand awareness. Our marketing campaigns are designed to be engaging and interactive, encouraging users to share their skating experiences and connect with other skating enthusiasts online.

Overall, technology is a critical component of our business model, enabling us to deliver exceptional service to our customers while staying competitive in a rapidly evolving market.

Equipment and Tools

As a roller skate rink, it is essential to have the right equipment and tools to provide a safe and enjoyable experience for our customers. Here is an outline of the required equipment and tools, along with the associated costs:

To keep costs manageable, we plan to purchase the roller skates and safety equipment upfront and rent out the space and equipment for private events to generate additional revenue. We will also form partnerships with local schools and community organizations to offer group discounts and further increase revenue.

Management and Organization

Organizational structure.

Roller Skate Rink will have a flat organizational structure with clear roles and responsibilities for each employee. The business will have a total of 10 employees, including the owner, managers, and hourly employees. The following table provides an overview of the structure:

Effective communication is critical to the success of Roller Skate Rink. The business will utilize a communication hierarchy where all employees report to their respective managers, and managers report to the general manager and owner. Regular meetings and open communication will be encouraged to ensure efficient and effective business operations.

Management Team

In building our hypothetical Roller Skate Rink business plan, we have identified potential candidates to take on high-level management roles within the company. These individuals possess the necessary skills and experience to drive the success of our pay-per-session roller skate rental model.

Our management team embodies the expertise and leadership required to make our roller skate rink business thrive. We are confident that with their guidance, we can provide the best experience for our customers and achieve our business objectives.

Management team gaps

Currently, we do not have candidates to fill the positions of a skilled maintenance provider and an experienced scheduler of skating sessions. We recognize the importance of having a well-rounded team to ensure the success and smooth operation of our roller skate rental business, and we are actively seeking qualified individuals to join our team.

Personnel Plan

The following is a potential list of positions required to effectively operate our roller skate rental business:

Company History and Ownership

Roller Haven is a newly established roller skate rink business based in Los Angeles, California. The company was founded in 2021 by a group of roller skating enthusiasts who recognized the lack of affordable and flexible options for roller skating enthusiasts in the US.

The founders have extensive experience in roller skating and business management, which they have leveraged in developing a comprehensive business plan for Roller Haven. The team is committed to creating a unique roller skating experience for all customers, and they are constantly seeking ways to improve the business operations.

Roller Haven is a privately owned company, with the founders serving as the executive management team. They have a clear vision for the company's future and are committed to delivering on their goals and objectives, ensuring the success of Roller Haven in the highly competitive roller skating industry.

Our management team has developed a detailed roadmap to guide our operations and steer our business towards success. The following table outlines our specific goals and objectives:

Key Metrics

As a roller skate rink business owner, it is important to closely monitor the key performance indicators (KPIs) that can help you gauge the overall performance and health of your business. These KPIs include:

- Number of skate rentals per session

- Average revenue per session

- Customer satisfaction ratings

- Maintenance costs per session

By tracking these metrics, you can identify areas of improvement and make data-driven decisions to optimize your business operations and ultimately drive growth and profitability.

Financial Plan and Metrics

Sales forecast.

Below is the projected sales forecast for the first three years of Roller Haven (2023, 2024, and 2025) broken down by product categories:

As Roller Haven begins to establish a strong customer base, we anticipate revenue growth year over year. With the pay-per-session model, we expect to see an increase in both roller skate rental and skating session sales.

Starting a roller skate rink business will require the following expenses:

Operational expenses of running a roller skate rink business includes:

Projected Profit and Loss

Roller Haven aims to achieve profitability within the first year of operation and to generate a 20% return on investment for our investors within the first three years. We have developed a profit and loss statement for the years 2023, 2024, and 2025, which is presented in the table below:

As seen from the table, Roller Haven expects to generate $200,000 in revenue during the first year of operation, which will increase to $400,000 in the third year. We will incur a cost of goods (COGS) of $80,000 in the first year, which will increase to $160,000 in the third year. Our gross margin is expected to be 60% for all three years. We estimate our expenses to be $90,000, $120,000, and $150,000 for the years 2023, 2024, and 2025, respectively. After accounting for all costs, we expect to make a profit of $30,000, $60,000, and $90,000 for the years 2023, 2024, and 2025, respectively. Our profit margin is expected to increase from 15% in the first year to 22.5% in the third year, as we expand our customer base and increase our revenue streams.

Projected Cash Flow

Below is a projected cash flow statement for Roller Haven's first three years of operation (2023-2025). The table is organized into Cash Flow Categories, including Inflow, Outflow, Net Cash Flow, and Cumulative Net Cash Flow, with additional columns for each year.

As shown in the table, Roller Haven plans to have a positive net cash flow in each year of operation, with a higher inflow than outflow. By the end of 2025, the cumulative net cash flow is projected to be $130,000. This demonstrates the financial viability of our business plan and our ability to generate a return on investment for our investors within the first three years.

Projected Balance Sheet

Below is the projected balance sheet for the Roller Skate Rink business plan for the years 2023, 2024, and 2025. The balance sheet is divided into three categories: Assets, Liabilities, and Equity.

The balance sheet shows that the business will have a positive net worth in each year, with assets increasing over time as the business expands and more roller skates are purchased. Liabilities will also increase as the business takes on more debt to finance its growth. However, the business will remain financially stable with a healthy balance between assets, liabilities, and equity.

Our roller skate rink business will require a team of personnel to manage daily operations and provide quality customer service. We plan to hire experienced staff who are passionate about roller skating and have excellent communication skills.

We intend to hire the following roles:

  • Rink Manager
  • Skate Rental Attendant
  • Sales and Marketing Director
  • Cleaner/Maintenance Person

Compensation for our employees will be competitive and based on experience. We plan to offer full-time and part-time positions with additional benefits such as health insurance and employee discounts on skate rentals and merchandise.

Our employees will be an integral part of our business operations, providing exceptional customer service and ensuring that our rink is clean, safe, and enjoyable for all skaters.

Use of Funds

Below is an explanation of how the initial startup capital of $500,000 will be used:

The remaining $10,000 will be kept as working capital for the first few months of operation. We will keep track of our expenses and ROI to ensure financial stability and success for Roller Haven.

Exit Strategy

Our intention is to continually grow the business and increase profitability. If the opportunity arises, we would consider acquisition by a larger organization in our industry. Another option would be to sell the business to a interested party or pass it along to a family member or trusted employee. However, our primary focus at this time is to establish a strong and successful roller skating rental business.

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roller rink business plan template

Ice skating in Moscow

Where to skate in moscow.

A very popular question in the winter season for tourists is where to skate in Moscow. Ice skating in Moscow is indescribable and fascinating. Ice skating in Moscow is ideal for you during this season.

When the winter gets stronger and the snow covers the vain life of the city with a festive white veil, many residents of the metropolis remember winter sports, among which, of course, skating. At first glance, it seems that in large cities, where high-rise buildings are a priority, there is little room for ice rinks. In fact, this is not so. We will inform you about the most popular places where you can skate today in Moscow.

Open ice rinks

Ice skating in Moscow for those who like to enjoy skiing in the cool icy air, in noisy company and, often for free, with the onset of cold weather, there is a network of outdoor slopes. Its charm lies in the fact that they are located in the parks, squares or in the schoolyard. The open skating rinks in Moscow, today also offer skate rental. Also, now travel time in open areas does not depend on the training of skaters or the games of hockey players. Here you can spend time without a subscription and without a preliminary refinement of the calendar. An attractive feature of open skating rinks is the possibility of the participation of adults and children in entertainment programs. In some of them the weekly massive night skating is organized.

VDNKh ice rink

The skating rink in the Exhibition of Economic Achievements was the result of the joint work of experienced specialists and professionals of the highest class. This unique project claims to be the largest ice rink in the world. With its contours, the VDNKh track repeats the shape of a golden fairytale key. But, perhaps, its most important feature was the highlight. Everything shines: the facades of the buildings, the fences, a pedestrian bridge and even the ice from the inside! Thanks to such a light infrastructure, a unique space is formed, something that resembles the northern lights.

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In the Gorki Park

It is one of the largest skating rinks in the capital. With an area of ​​18,000 square meters, you can simultaneously skate up to 4,000 people. The ice sheet of the rink is manufactured with special technology and, therefore, climatic changes do not affect the quality of the ice. It is made according to the design of a German company and works until spring. There is a special playground for children on the track: the smallest visitors to the park can learn the basic principles of skiing in comfortable and safe conditions.

roller rink business plan template

In Sokolniki Park

There is a large outdoor ice rink in the “Sokolniki” park with artificial surface. It starts working long before the frost and is ready to receive visitors even at a positive temperature. The area of ​​the ice rink is more than five thousand square meters. A new uniform payment system has been introduced with the help of cards on the track, which will include both the rental of equipment and costume services, as well as access to the skating rink and everyone can buy on weekdays and weekends. week for 10 or 20 visits.

roller rink business plan template

GUM in the Red Square

It is located in the center of the city, in the Red Square. Visitors praise the ice rink a lot for the good iceberg, which is not surprising, after each skiing session it is treated with a special combination. The area of ​​the ice rink is 3000 square meters. The ice rink has a capacity of 450 people. The daily capacity of the track visitors is 4,500 people per day. The track is played with nice background music, which creates a winter atmosphere. Visitors are offered free wardrobes and toilets. There is also a cafeteria where you can have a snack and warm up with hot drinks.

roller rink business plan template

In the park “Krasnaya Presnya”

This is a large area in the center of Moscow, with beautiful views of the city of Moscow and the World Trade Center, it is equipped with two rollers, two tubing slides, playground for private corporate events.

Closed skating rinks

roller rink business plan template

Ice skating in Moscow on closed slopes is possible. The closed skating rinks with skate rental are located in the “Morozovo” palace, in the “Skazka” park, as well as in the shopping centers. The advantages are obvious: artificial ice sheet, independence of the climatic conditions, presence of light music, medical office and comfortable air temperature (11-12 degrees Celsius). In addition, the indoor skating rinks in Moscow offer corporate celebrations and parties, skate discotheques, shows with the participation of professional skaters.

It is the only playground in Moscow for mass skating games. The ice palaces in Moscow do not have the opportunity to organize skating in two places, you can choose between “silent” and “play” ice zones. Everyone can travel for fun, without interfering with anyone.

roller rink business plan template

The ice skating rink located on the 86th floor of the Oka tower in the city of Moscow, is a unique construction. The building itself is the second tallest in Europe after the East Tower Federation of the same business center. Therefore, BMW Roller is at a record height: 354 meters above the ground!

roller rink business plan template

Sports complex “Krylatskoe”

The capital complex in Krylatskoye became the embodiment of all the latest technological developments. In the first place, it is a unique water treatment system, in fact, the main criterion for evaluating such sports facilities is the so-called “fast ice”, and the last one, as is known, is obtained from water. In general, the results in the Moscow indoor stadium depend on many important factors, such as the human factor, the cooling complex, the ventilation and air conditioning system, the proper functioning of the work of numerous electronic equipment and much more. In the arena of the Krylatskoye Sports Complex, it is possible to perform competitions in the six ice sports: speed skating, ice hockey, figure skating, curling, short track and hockey.

roller rink business plan template


The children’s sports development center “Vershina”, which is named after Olympic champion Sergey Makarov, is a complex of physical culture and health as well as a high quality artificial ice rink. This is an opportunity to practice sports at the most accessible prices. In the territory of “Vershina” there are two skating rinks, as well as sessions of figure skating and mass hockey skating. The hockey training center works. Also available to customers, there is the individual fighting zone with the corresponding sections (box, sambo, aikido, taekwondo), the jump zone for hockey simulators, the gym for functional training of athletes.

roller rink business plan template

In the “Mega” shopping mall in Khimki

In Khimki, “Mega” is located on the first floor and is full of ice rinks. Here, throughout the year, children and adults can travel. The ice is of good quality, and is renewed every two hours.

Ice rink in the park “Skazka”

It is a new ice rink with a cozy roof, located in the western district of Moscow on Krylatskaya Street, very close to Rublevsky and Novorizhskoe Highway and TTK. Infrastructure: the size of the ice is 20 × 40 m, it has comfortable changing rooms, rental and sharpening of skates and musical accompaniment. Near the skating rink there is a cozy cafe, where you can see online what happens on the ice. It works all year.

roller rink business plan template

Where to skate in Moscow here we have solved it. Ice skating in Moscow is an interesting and bright idea to have a nice time. Ice skating in Moscow is ideal for you.

Of course, each skating rink has its advantages and disadvantages. The most important thing is to find a suitable place for you and dedicate free time, not only for the body, but also for the soul. To do this, invite your friends to play ice or your soulmate and go for glory!

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 - Sputnik International, 1920

Representatives from the following countries will be participating in the event: Algeria, Argentina, Armenia, Azerbaijan, Bahrain, Brazil, Bulgaria, Chile, China, Chile, Colombia, Croatia, Cuba, Egypt, Ethiopia, Georgia, India, Iran, Israel, Kazakhstan, Kenya, Kyrgyzstan, Kuwait, Madagascar, Mongolia, Morocco, Oman, Pakistan, Palestine, South Africa, Saudi Arabia, Serbia, South Africa, Spain, Tajikistan, Turkiye, Uganda, Uzbekistan, UAE, Yemen, Zimbabwe.

People at the Grand Skate Tour 2022 festival in Moscow, Russia - Sputnik International, 1920, 24.08.2023

Schedule & Program

Skate exhibition at the Grand Skate Tour 2022 festival during Moscow City Day celebrations at the Exhibition of Achievements of National Economy (VDNKh), Moscow, Russia - Sputnik International, 1920, 24.08.2023

Highlights of the Competitions

A participant of Grand Skate Tour 2022 festival performs during Moscow City Day celebrations at the Exhibition of Achievements of National Economy (VDNKh), Moscow, Russia - Sputnik International, 1920, 24.08.2023

Cultural & Social Events

Participants of Grand Skate Tour 2022 festival with awards during Moscow City Day celebrations at the Exhibition of Achievements of National Economy (VDNKh), Moscow, Russia - Sputnik International, 1920, 24.08.2023

About Grand Skate Tour

The Grand Skate Tour is a series of skate events that brings together professional and amateur skateboarders from all over the world. Aiming to showcase the talent, creativity, and versatility of skateboarding, the GST seeks to raise awareness of the sport, creating an unforgettable experience for both participants and spectators.

Inviting skateboarders from all continents, the GST serves as a bridge that connects riders from around the world and builds a global skateboarding community. The GST supports skateboarders in their pursuit of excellence on the international stage, including on the path to the 2024 Paris Olympics.

Russian President Vladimir Putin Took Part in the Ceremony of Launching Passenger Traffic on MCD-3 - Sputnik International, 1920, 17.08.2023

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