one page business plan template nz

How to create the perfect business plan in 10 steps

Every business needs a plan. But how do you write one? Here are 10 steps to help you get it right.

What is a business plan?

A business plan is the roadmap for a business and shows the overall strategy, goals and vision for success. It shows how a business operates and how it will make money.

It’s different from a business proposal which is a pitch to sell a product or service to a prospective customer.

Why do you need a business plan?

You may be wondering why you need a plan in the first place. After all, you have a clear idea in your mind about what you want to achieve. You know the market, you have the necessary skills. So why do you need a plan?

There are many good reasons. Here are just a few of them:

• To clarify your ideas: Writing something down gives it structure and substance. Your ideas will be clearer on paper than in your head.
• To discover and solve problems: The business idea you have in mind may have some holes – you might not have covered everything. This will become much more apparent when your words are on the page.
• To get feedback from others: A properly written business plan can be shared with trusted people to get their advice.
• As a formal document: Banks, investors, accountants and lawyers will want proof that you’re serious about your business. A written plan will provide that proof.
• To guide you as your business grows: A good business plan will keep you on track and focused, even as day-to-day work becomes a distraction.

If you’ve never written a business plan before, it can be a daunting prospect. But these 10 steps will help you create the perfect business plan.

1. The executive summary

This is where you describe your company and the product or service that it will sell. This must be brief, to catch and hold people’s attention.

Try to describe the goal and mission of your business in just a couple of sentences. Work hard at this and try to make it memorable.

Treat this section as an elevator pitch document – it should be succinct and easy to remember.

You can read more about how to create the executive summary in our guide What is an Executive Summary in a Business Plan?

2. Who are your customers?

Do you have a clear idea of the type of people (or businesses) who will buy your product or service? If not, think carefully until you do.

This is one of the first questions any investor will ask you about your business plan. Have your answers ready.

• Know whether your customers will be consumers or businesses. If they are businesses, who will you target within those companies? Maybe it’s the salesperson, or perhaps it’s the CEO?
• Determine whether you'll have regular clients or one-off buyers.
• Make sure you’ve actually spoken to some of your potential customers.

3. Evaluate the target audience

There’s no room for guessing here. You need to identify the people or businesses who will buy from you. Think about the following:

• Demographics – such as age, gender and social status
• Firmographics – includes size of the company, revenue of the company and services or products of the company
• Location – perhaps a specific area, town, or even country
• Profession – maybe you’re targeting accountants, police or lawyers, for example
• Groups – such as people with shared interests or habits

The better you evaluate your target audience, the more comprehensive your business plan will be.

4. What are your opportunities?

Successful businesses think big. You might be starting small, but you don’t have to stay that way. So write down the possible opportunities for your business as it grows.

For example, perhaps you’re planning to start by selling over the internet. That’s great, but how will you get traffic to your site? How will people find you online? Will you need salespeople? If not, how will you convince people to buy from you?

As the business grows, is there scope for a bricks-and-mortar retail outlet? What other opportunities will you have if your business grows as planned?

5. Understand the competition

Every business has competition. If you don’t mention yours, investors will think you’re unprofessional – or just plain naive. Be thorough, and list all your existing and potential competitors:

• Who are your direct competitors – those selling the same products as you?
• Who are your indirect competitors – those whose market overlaps yours?
• What will prevent other companies competing with you – what are the barriers to entry?
• What is your USP (unique selling proposition)? In other words, what’s your point of difference that makes you different from your competitors?

That last point is important. You need to explain how your business will differentiate itself from all the others. That might be based on price, service, quality, range or value. Make sure you spell it out.

6. Build a simple financial plan

All business plans should contain some financial information. This should include the overall costs of setting up your business. For example:

• Cost to make or buy products
• Costs for labour and manufacture, including raw materials
• Employee costs, especially for service businesses
• Distribution and marketing costs
• Fixed and variable overheads

Good accounting software will help you create a draft financial model. We’ll look into this in more detail in a future guide. For now, talk to your accountant or bookkeeper for help and advice.

7. Include an outline marketing plan

For this section of your business plan, you need to think about the five ‘Ps’:

• Pricing – how will you price the end product?
• Positioning – how does your product or service fit into the market?
• Promotion – what channels will you use to attract and communicate with customers?
• Profit – how much do you expect to make per item sold?
• Place – what are your sales outlets?

8. Plan your operations

Put your vision to one side for a moment. What are the daily tasks that need to be done when running the business? Include all business processes such as manufacturing and packaging. Try to cover all departments too, including sales and customer service.

9. Get the right people

This is one of the most important factors. Think about who you want to hire . How will you find people whose skills complement yours? And how will you convince them to work for you?

Also think about who you want as your business advisors. You'll need people you can trust, to guide and mentor you at times when you need it.

10. Simplicity is the key

Keep it simple. Complex and long documents won’t be read – either by you or by potential investors. A business plan should be brief, relevant and focused (you can use our free business plan template ).

If you find yourself getting carried away while writing, stop and take a break. Then go back and edit what you’ve written. Shorter is better. The core of a good business plan should be just a few pages long.

Plan your business around your strengths

As you write your business plan , keep in mind your strengths – and also any areas for improvement. This will help you construct a plan that makes the most of your abilities, while still being realistic. That's more likely to convince investors that you're serious.

Your business plan is a roadmap for your business – but it's not set in stone. Review it at least once a year and make changes if necessary.

Above all, keep getting feedback from your advisors – official and unofficial ones. With their help, you'll create the perfect business plan that takes you where you want to go.

Xero does not provide accounting, tax, business or legal advice. This guide has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the content provided.

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Template Highlights

• Eight (short) sections: Business Opportunity, Industry Analysis, Target Market, Company Description, Timeline, Marketing Plan, Financial Plan, and Funding Requirements.
• Easy instructions for each part.
• Zhuzh it up a bit with your company logo and branding.
• Download it as a PDF or Word file.
• Print it, email it, send it via Morse code.

Why all businesses should create a business plan

For startups and enterprises alike, there are many reasons to create a one-page business plan. For example, it can help you:

• Show your progress and how you intend to grow : Your business plan lists vital information on your company, such as your goals, market research results, and success milestones.
• Determine a realistic budget to ensure success : If you don’t create a proper plan, you might underestimate fixed and variable costs and, therefore, lack the financial capacity to succeed.
• Provide concrete information to potential investors : By having a detailed business plan in place, you’ll be able to effectively convey your business goals to internal stakeholders, and you’ll stand a better chance of winning over investors.
• Fulfill the requirements for securing a business loan : Many financial institutions won’t even consider giving you a loan without seeing your plan.

Should you create a business plan from scratch?

You can do this, but it’s often more hassle than it’s worth. If you’ve never made a business plan before, you’ll need to do a lot of research on what to include and ensure you create a professional and eye-catching document.  If you download our free one-page business plan template, you’ll save time and ensure you cover every relevant detail.

How to use the one-page business plan template

Here are the steps for filling out our template:

• Enter your contact details to download the template in Microsoft Word or as a PDF.
• Gather your relevant business documents, such as market research results and financial statements, in case you need to include details from them.  
• Add information to all the fields, including Company Description, Target Market, Industry Analysis, Implementation Timeline, Funding Required, and Financial Summary.
• Get feedback from business partners, employees, or other parties to ensure that all information is correct and up to date.
• Proofread to ensure there are no errors. These look unprofessional, leaving a bad impression of your business.  
• Save your business plan in various locations and formats. This helps you share your plan with stakeholders via email or present it at company meetings.

Template Preview

One page business plan.

One-Page Business Plan Template

This brief business plan template encourages you to stick to your core message and provide investors with just the information they need to know about your new venture.

The Business Opportunity

What is the problem your business will solve? Focus on the customer’s needs.

Give your elevator pitch. Be succinct, clear, and persuasive.

Be sure to include your value proposition -- What do you offer that no one else does?

Industry Analysis

List key factors for success in your industry.

Who is your main competition?

Company Description

Identify important facts about your business:

• Founding date

• Mission statement

• Type of organization

• Core strengths

• Main leadership

Target Market

Describe your customer segments.

Will you serve a particular geographical area?

Implementation Timeline

Provide a brief summary of how you will roll out the business. Consider depicting the different phases in a diagram. You can use the timeline below as a template.

Marketing Plan

Describe what methods you will use to acquire new customers.

Why would your target market prefer your product or service to another option?

Financial Summary

Cost Structure: What are your fixed and variable costs?

Revenue Streams: How will your business make money?

Funding Required

Present the amount of funding that you are seeking from investors and how it will be used.

HubSpot Tip: Be sure to edit and review your plan for typos before distributing it. Errors in a short document can be distracting to the reader and make you look unprofessional.

Frequently Asked Questions

When should i create a business plan, what types of companies need a business plan, how do i write a one page business plan, what should my business plan focus on, is this template free, can i edit this template, related tags:.

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Get serious with our free business plan template

Turn your business vision into a reality with our free, customisable business plan template. Available in single and multi-page format.

Download your free business plan template

Complete the form and we’ll send you our free, customisable template, so you can get down to business.

Bring your business ideas to life

Our easy-to-use, guided templates give you a roadmap for success.

Map your goals

Start moving in the right direction with a plan that covers all of the essential business basics. Outline your executive summary, vision statement and future goals.

Define products and services

Highlight your unique offerings and market strategy, including what you'll sell (and how you'll sell it). It’s time to show the world how you’re better than anyone else at what you do.

Attract investors

Show potential partners why they should invest in your business. A comprehensive financial forecast is key when looking to secure funding.

Why you need a business plan

Whether you’re an established company or just starting out, a business plan is vital for success. A well thought out plan helps you consider the essential elements of your business and define a winning strategy.

And through the process of writing a business plan, you’ll uncover new opportunities and unlock your business’s true potential.

We’re here to help you grow your business

Access everything you need to start planning your vision and how you’ll achieve it.

A guided experience

Our business plan templates are intuitive and easily accessible, for every business. Each section has helpful tips, prompts and instructions to guide you through all the components of your business plan.

Designed for your needs

We know that writing a business plan is not a one-size-fits all activity. That’s why we’ve put together both a streamlined single-pager and a comprehensive multi-pager. Now you can map out your needs at a high level, or outline your strategy in precise detail.

Helpful resources

Looking for more help on how to write a business plan? We’ve got you covered. Check out our resources on  how to start a business , or our  12-step guide on how to write a plan for your business .

All your questions answered about the MYOB business plan template

What’s included in the business plan template.

Both our single and multi-page templates cover all the essential elements of a business plan, including an business details, vision statement and goal setting, market strategy and customer demographics, funding and investment information. Our multi-pager adds further detail and contains helpful guidance for each section.

Is the business plan template customisable?

Yes! Our templates are completely editable, customisable and available in multiple formats, allowing you the flexibility to choose the structure that best suits your needs.

Do I need a business plan to start a business?

Technically no, however as the saying goes, if you fail to plan you are planning to fail. For instance, how can you measure how things are going, if you don’t know where you're at?

Why create a business plan?

A strong business plan can help you plan for the future, enabling you to foresee potential roadblocks and author the roadmap that will drive you toward success. Through the process of planning, you’ll analyse all the important aspects of your business, provide certainty to future investors, reduce risk and plot an actionable pathway to achieving your ultimate vision.

How often should I update my business plan?

It’s a good idea to update your plan to align with the current state of business, market and strategy. Set aside some time on a regular, periodic basis to review your plan and see what’s working and what needs adjusting.

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Free business plan template for small business

Create a professional business plan with our our easy-to-use business plan template., the importance of a business plan.

Writing a business plan gives your business the best chance of success helping you to flesh out your business proposal, outline key business processes and gives an action plan of what you want to achieve over time. While it can seem overwhelming, the time and effort you put in is worth it for your long-term success. Use our free business plan template below to get you started!

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Business plan template FAQs

What should a business plan include.

A business plan consists of a single document with different sections that represent different aspects of your business. Most business plans include the following:

• Business overview
• Executive summary
• Team & Management
• Product & Services
• Market Analysis
• Competitor Analysis
• Marketing & Promotions
• Financial Analysis
• Future & Goals

How do you write a business plan?

Writing a multi page business plan when you are just starting out can seem overwhelming. The key to getting started is to keep it simple and add to it as you grow. Start with key headings (or use our template) and some bullet points mapping out your business overview, vision, market analysis and financial forecasts.

Tips for writing a business plan?

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7 Tips for writing a Business Plan >

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Free Business Plan Template

Using your summer break to get started on your next great business idea? Download our free Business Plan Template to help get you started.

This template is ideal if you’re just getting started and need to make sure you run through all the essentials to vet your business idea and plot a path forward. This free business plan template covers a range of essential considerations, including:

• Your vision – what will your business look like in five years?
• Your ideal customer – who do you want to work with?
• Your value proposition – why should your ideal customers choose you over your competitors?
• Your goals – what do you want to achieve in the next year?
• Your actions – what key actions will you take immediately to start getting progress.

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Business Plan Review If you would like an independent review of the free template once you’ve completed it, we can help. Our team can review your business plan made using the attached template. We’ll then get back to you with review notes and recommendations. This service is available for a set fee of 245 plus gst . To take advantage of this offer, simply email [email protected] with ‘Business Plan Review in the subject.

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One-Page Business Plan Templates with a Quick How-To Guide

By Joe Weller | April 6, 2020

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In this article, we’ve gathered a variety of free, one-page business plan templates for you to download in Excel, Word, and PDF formats. 

Included on this page, you’ll find a one-page business plan template for a service business , business plan template for a product business , business plan for a real estate agent , a Lean business plan template , and more. To help get you started, we’ve also included an example of a one-page business plan , and  a quick guide on how to create your one-page business plan .

One-Page Business Plan Template

Download One-Page Business Plan Template

Excel  | Word  |  PDF | Smartsheet

Use this one-page business plan template — designed to be simple, organized, and easy to use — to immediately get started on your plan. Write down your thoughts and key ideas as you decide if your business concept is viable, and adjust it as circumstances change. You can also use this template as a basis to build a more detailed and elaborate plan.

One-Page Business Plan for a Service Business Template

Download One-Page Business Plan for a Service Business Template

Excel | Word | PDF

This business plan template is designed specifically for businesses that provide a service. The one-page plan provides space to list the essential information about your strategy, including the service you offer, the problem you are solving for customers, your mission and vision statements, target audience, staffing requirements, key objectives, and much more. This template also includes a timeline at the bottom for you to add key milestones.

One-Page Business Plan for a Product Business Template

Download One-Page Business Plan for a Product Business Template

Use this one-page template to develop a strategic roadmap for your organization’s product offerings. This template provides space for you to include a business overview, a description of your target market, your competitive advantage, a list of marketing channels and materials you plan to utilize, as well as your pricing strategy, distribution channels, and success metrics. You can also use the visual timeline of milestones at the bottom to enter key dates and events.

One-Page Business Plan for Real Estate Agents Template

Download One-Page Business Plan for Real Estate Agents Template

This one-page business plan template is created for real estate agents to set objectives and put together an action plan. Enter your overarching goal at the top of the template, and establish three high-level activities you need to complete to achieve the goal. The template also includes a strategic action plan that breaks down each high-level activity into tasks and deadlines, with an accompanying visual timeline to ensure you stay on track.

One-Page Business Plan for Nonprofit Organization Template

Download One-Page Business Plan for Nonprofit Organization Template

This one-page business plan is designed for a nonprofit organization, with space to detail your mission, vision, and purpose statements, as well as who you serve, the problem(s) you solve, and programs and resources you offer. Additionally, the template includes space to detail your financial plan, marketing activities, costs, and more.

One-Page Business Plan for Startup Template

Download One-Page Business Plan for Startup Template

This one-page business plan template is intended for an entrepreneur or a small startup business to document a plan as they determine if an idea is feasible. This template provides space to describe the problem and solution, the product or service, the target customer, existing alternatives, the unique value proposition, a marketing and sales plan, success metrics, and other information. You’ll also find room to detail sources of funding and how the funds will be used.

One-Page Business Plan for Small Business Template

Download One-Page Business Plan for Small Business

Use this one-page small business plan template to outline the essential aspects of your business strategy. Provide details on your organization’s vision, mission, product or service offering, and management team. Then identify the target audience, market size, competitor offerings, and your competitive advantage. This plan also includes room to detail your marketing and sales strategy, key objectives, and financial plan.

One-Page Lean Business Plan Template

Download One-Page Lean Business Plan Template

This one-page template uses a Lean approach to develop your business plan. Use this customizable template to detail the crucial elements of your strategy, including a brief business and industry overview, your product or service offering, options from your competitors, and your competitive advantage. Plus, this template includes room to detail your marketing plan, success metrics, financial plan, and a visual timeline of milestones.

One-Page Business Planning Template with Timeline

Download One-Page Business Planning Template with Timeline

Excel | Smartsheet

Use this business planning template to organize and schedule key activities for your business. Fill in the cells according to the due dates, and color-code the cells by phase, owner, or category to provide a visual timeline of progress.

One-Page Business Plan Example

This one-page business plan covers all the essential elements and offers a visually appealing presentation. Information for each aspect of the plan is concise, with details about the business mission, management team, product offerings, key marketing activities, competitors, and financial projections. This plan also provides links to additional resources so that stakeholders can easily find information to support the specifics of the plan.

How to Write a One-Page Business Plan (with Sample Outline)

A one-page business plan takes a standard business plan and extracts the fundamental aspects, then condenses the essential information down to one page. To determine the key elements to emphasize in your one-page plan, consider the type of business you operate, as well as the financial (and other resources) needs of your business.

To streamline your business plan into a one-page document, follow the steps below.

• Create a simple outline for your plan using bullet points. Below, you’ll find an example of an outline for a one-page business plan. You can add or remove sections according to the needs of your business. 
• Business mission
• Problem you are solving
• Funds needed (if applicable)
• Product or service positioning statement
• Unique value proposition
• Target customers
• Market size
• SWOT analysis
• Direct competitors
• Existing alternatives
• Competitive advantage
• Key marketing strategy (e.g., channel or method that will yield the best results)
• Key sales strategy
• Specialized equipment or facilities
• Staffing requirements (e.g., key personnel, skills, and training needs)
• Distribution method
• Sales projection
• Profit and loss projection 
• Gather all your findings on your business and industry.

Compile all the current information you have gleaned from market research, interviews, surveys, and various teams in your business (e.g., the marketing and finance teams). Comb through each document and extract the information that is fundamental to your business’s operation and relevant to the bullet points on your outline.

• Write two to three brief sentences for each main bullet point.

Once you create your outline and gather information, write two to three sentences for each main bullet point that expands on and summarizes the sub-bullet points for that section. For example, the plan summary section could say the following:

Donny’s Food Truck will offer a variety of fresh food at an affordable price in a convenient location. Increased traffic in the Hungry Town area, combined with severely limited dining options, provides an opportunity to offer customers a quick, nutritious meal at a competitive price. A food truck with the necessary equipment has already been acquired, so we are seeking $200,000 to cover wages, emergency repairs, and licenses needed to fund our first year of operations.

• Ensure you are able to support all the information provided in your plan.

Since a one-page plan omits many of the details provided in a traditional business plan, be sure you have market research and other supporting documentation on hand to show stakeholders in case they have questions as they review your plan. In addition, make sure you thoroughly understand the supporting information and know how to restate it in your own words before you disburse the plan. 

• Ensure your plan answers all the vital questions .

At a minimum, an effective one-page business plan should answer the following questions:

• What product or service do we offer?
• Who will use the product or service?
• What problem does our offering solve?
• How will the product or service get to our customers?
• What alternatives do our customers use, and why are we superior?
• What is our unique value proposition?
• What strengths and opportunities can we use to our advantage?
• What resources do we need to get up and running?
• What will our sales look like for the first few years?
• When do we expect to be profitable?

In addition to the steps provided above, you can save time and get started on your plan by downloading one of the templates provided on this page. You can also check out “ Free Executive Summary Templates ,” which can serve the same purpose as a one-page business plan.

Benefits of a One-Page Business Plan

Organizations and stakeholders can unite behind a strategic direction when they have a business plan in place. Developing a traditional business plan can be a daunting task, so many entrepreneurs, small startups, graphic designers, freelancers, and consultants find a one-page business plan a less intimidating place to start. 

Creating a one-page business plan benefits your organization in the following ways:

• Push you to prioritize and focus on key ideas.
• Enable your audience to quickly scan and grasp the core concepts of your plan.
• Allow you to easily share and pitch your business idea to prospective investors and stakeholders (e.g., email attachment, single piece of paper).
• Accelerate business setup, especially businesses that don’t need a loan or investment to get going.
• Provide a solid starting point to expand upon at a later time.
• Enable you to document your thoughts and ideas to see if you have a feasible plan.

Tips for Creating a One-Page Business Plan

Now that you know how to create a one-page plan and the benefits in doing so, here are some tips to get you started:

• Set a time limit (up to one hour) to focus and work on your plan.
• Use a one-page business plan template (you can choose from the options above), or refer to the sample outline provided on this page.
• Ensure your plan details only the core aspects that are fundamental to running and operating your business. 
• Remember that this is a living document — continue to revisit and adjust it as strategies and objectives change.
• Expand on your plan as your business size and needs grow. 

When the time comes that you need more space to lay out your goals and strategies, choose from our variety of free simple business plan templates . You can learn how to write a successful simple business plan here . 

Visit this free non-profit business plan template roundup  or download a  fill-in-the-blank business plan template  to make things easy. If you are looking for a business plan template by file type, visit our pages dedicated specifically to  Microsoft Excel ,  Microsoft Word , and  Adobe PDF  business plan templates. Read our articles offering  startup business plan templates  or  free 30-60-90-day business plan templates  to find more tailored options.

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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Planning your business

Business plan template

Creating a business plan might seem daunting – but it doesn’t have to be. Our business plan template will help you create your own business plan from scratch.

In this article

Things to consider while building your business plan.

• Don’t feel you need to do it all in one go – it’s much better to take your time and get it right. 
• The secret is to keep your plan short and practical, so it's easy to implement – otherwise it'll end up gathering dust on a shelf. 
• It’s important you end up with a business plan you’re happy with and that you can refer to with confidence when speaking to others (such as potential lenders) about your business. 
• Anyone should be able to pick up your business plan and understand what you’re trying to achieve.

If you need some helpful tips on how to write a simple business plan, refer to our guide, it has all you need know about why a business plan is important, and the key points to cover.

How to use our business plan template

• Work your way through the template section by section, filling in the empty boxes.
• Try and fill in all the sections that are relevant to your business.
• Some of the sections may not apply to your type of business, so add or remove sections to suit you.
• Square brackets like these: […] indicate where you need to write something, so ideally there shouldn’t be any left when you’re done.

Our template is only a guide to help you plan. Remember, this is your plan, so go ahead and tweak it until it fits you and your business perfectly.

Use this template to help write your business plan.

How to create an effective business plan

Create a simple, yet effective business plan: from setting SMART objectives to conducting a SWOT analysis, understanding your customers to marketing strategies.

Have someone check your business plan

When you’re ready, we recommend you share it with your business adviser or accountant, especially if you’re planning to use it to apply for business lending. 

If you’d like to discuss your business plan or business banking needs, reach out to an ANZ Business Specialist . They’ll be more than happy to help.

Now you’ve drafted your strategies for the key areas of a business plan, you can use your answers to expand the breadth and detail until you have a thoroughly thought-out road map that’s suitable for your needs. 

Remember, there’s no right or wrong format for a business plan. The important thing is to cover the essential sections and tailor the rest to your industry, business, and growth stage. But by and large, all effective business plans have two things in common: accurate detail and readability. 

You’ll face many choices as you build your business plan but whatever direction you take, make sure your figures and findings are thoroughly researched and presented in plain English.

Contact an ANZ Business Specialist

Our specialists understand your kind of business and the challenges you face as a business owner. We can help you figure out how to make your business grow and succeed.

Related articles

Popular planning your business articles, why you need a business plan, how to gain awareness for a new business, essential tips for business goal setting, how to plan for a new business, how to write a simple business plan, how to write your business elevator pitch, important information.

We’ve provided this material as a complimentary service. It is prepared based on information and sources ANZ believes to be reliable. ANZ cannot warrant its accuracy, completeness or suitability for your intended use. The content is information only, is subject to change, and isn’t a substitute for commercial judgement or professional advice, which you should seek before relying on it. To the extent the law allows, ANZ doesn’t accept any responsibility or liability for any direct or indirect loss or damage arising from any act or omissions by any person relying on this material.

Please talk to us if you need financial advice about a product or service. See our financial advice provider disclosure at anz.co.nz/fapdisclosure

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5 Best Free Business Plan Templates 2024

• Business Tips

Whether you're starting a new business or looking to update your existing plan, having a well-crafted business plan is essential for guiding your growth. If you're unsure of where to begin, we've compiled a list of the top free online business plan templates specifically designed for New Zealand businesses. These templates will provide you with the necessary structure and guidance to set your goals and steer your business in the right direction.

1. Ministry of Business, Innovation and Employment Business Plan Templates

MBIE, in collaboration with Stats NZ, has developed two Business Plan templates to cater to the needs of aspiring entrepreneurs and established businesses alike. The comprehensive full business plan template, available in Word format, is specifically designed for those venturing into the world of business. It offers a ready-to-use structure complete with detailed explanations and convenient links throughout. On the other hand, the quick-focus template, presented as a PDF, is ideal for regular business health and strategy check-ins, making it perfect for quarterly or yearly assessments. Fill it out by hand for a more personalized touch.

Tip: MBIE recommends using Stats NZ’s Data for Business website to find useful business tools and statistics.

2. ANZ Biz Hub Business Plan Tool

Are you new to business planning? If so, this convenient online template is perfect for beginners. It will guide you through the process of writing a comprehensive business plan step-by-step, providing helpful prompts and tips for each section. Once you've completed your plan, you can easily download and print the finished version in Word document format.

3. One-Page Business Plan By The $100 Start-up

This template is a valuable tool for exploring innovative business ideas, as well as for experimenting with new products, services, or promotional strategies for existing businesses. It can also serve as a concise summary of your comprehensive business plan, which you can refer to during your monthly or quarterly business planning sessions.

4. Microsoft Office Business Plan Template

Microsoft Office provides a diverse selection of complimentary business document templates that seamlessly integrate with their suite of products. These templates are equipped with a variety of charts and graphs to effectively showcase your market research and forecasting data. Additionally, they offer comprehensive, step-by-step instructions throughout the templates to assist you in creating a professional and organised business plan.

Tip: Don't forget to add your logo and change the document colours and font to suit your brand

5. Strategyzer Business Model Canvas

The Strategyzer Business Model Canvas is not your typical business plan template. Instead, it is a powerful visual tool that allows you to effectively map out all the crucial elements of your business and gain a deeper understanding of how they interconnect. This canvas serves as an excellent brainstorming aid, enabling you to jot down all your brilliant ideas, important facts, and essential figures before diving into the creation of your comprehensive business plan. It's the perfect way to organise your thoughts and set a solid foundation for your future success.

Tip: Use the Business Model Canvas as a tool for running a thought-starter exercise with your team to review and refine your strategy and goals before you write your business plan.

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Write a one page business plan.

So, you want to write a one page business plan! Creating a one-page business plan is a crucial step for clear, focused thinking in your venture. Your business plan makes up the foundation of your business. It acts as the roadmap for how to structure, run, and grow your new business to be profitable. 

This can be used to assist in relaying your vision of your business to convince people that working with you or investing in your company is a smart choice. Our guide simplifies this process, helping you articulate your business essence effectively.

While we have offered this guide, nothing is more beneficial than working together with one of our experienced business advisors. All of our advisors have also run their own businesses', so you know they are sharing from experience, not a text book.

Tips for writing your business plan:

• Be clear on what you want to achieve
• Keep it short, simple and easy to understand
• Ensure your goals are SMART - Specific, Measurable, Achievable, Relevant, Time-bound
• Speak with your customers to understand how your product adds value to them and whether they would pay for it.
• Ask your advisor or mentor to review your plan and give you feedback and suggested improvements.
• If you get stuck, WE have service plans available to help you prepare your one page business plan

Here are the key components to write your one page business plan:

1. purpose, vision and values.

These are what we call the heart of your business. They help you to get up in the morning and do what you do. They also help you decide who you will and won't work with, based on shared values.

2. Value proposition

Think of this as your elevator pitch. Keep it short and sharp, ensuring you are sharing the unique value you’ll provide to your customer.

3. Ideal client

Who is buying your product or service? It's important that you truly understand who your target market is and where they are for marketing to.

How many sales does your business need to make a profit? How much profit do you want to make?

5. Opportunities and Vulnerabilities

What opportunities are available for you to capatilize on? What are the vulnerabilities that you need to mitigate?

6. Key Performance Indicators

What are the key metrics that you will track to ensure you are hitting your targets?

What are the big picture goals you want to achieve? Who will be responsible for achieving each goal and when do you expect to achieve them by?

Implementing your plan:

• Your business plan is a working document, update it regularly, don’t leave it to gather dust on a shelf or hidden in an online file.
• Make sure it’s visible, so it stays top-of-mind for you and your team.
• Break your goals down into bite sized pieces and do something everyday that moves you a step closer to your goals
• Stay on track and make it clear that these goals are the top priority for the business.

Review your plan:

• Check how you’re tracking to reach key milestones in your business plan every month, and celebrate when these have been reached.
• If you are struggling to stay on track, perhaps try getting an accountability coach or mentor
• Stay on top of industry trends and stay connected with your customers – this will help you stay ahead of any changes needed in your business.
• Update your business plan with any changes affecting your business or industry.

Need help writing your one page business plan?

We've given you some tips, but sometimes it's not enough. but don't worry, we've got your back.

WE have worked with many business owners to help them write a one page business plan and would love to help you too.

Our Business Planning sessions get to the heart and soul of your business. A four hour session with WE will require you to take time out and really focus on your business.  Together we’ll work through each of the key areas of your business plan, so you aren't sitting there wondering if you're on the right track.

At the end of the session your easy to understand one page Business Plan will act as a guide for you (and your team).  It will ensure your business is on course for success.

Check out one of our older clips where we share about business planning

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Go to homepage business.govt.nz business.govt.nz

Business.govt.nz, in association with, introduction to business planning.

If you are self-employed, own or run a business, planning helps you step out of day-to-day tasks to set work goals and decide how you’re going to reach them.

Business planning is about setting a clear plan for where you and your business are going and how to achieve goals. It also involves regular monitoring to make sure you’re on track.

Why it’s important

Every business benefits from a business plan, whether you’re a one-person, part-time operation or a large corporation. Regular business planning helps you:

• have a clear plan of where you’re going and the path ahead
• build a business that best suits you and your lifestyle
• understand your current business skills and identify any gaps
• spot opportunities that can help you reach your end goal
• use your resources wisely — without a plan you can end up spreading your time, money and energy too thinly
• know whether to say yes or no to opportunities that come up — if they don’t support your vision, move on.

Countdown to launch

Before launching Common Ledger, Carlos Chambers and his team had an idea for software to streamline the information accountants received from their clients’ different programs. They spent six months speaking to accountants in New Zealand and Australia to understand their potential market and refine their product.

“We learned there was this really deep problem that accountants around the world were facing. That’s what we were looking for — huge problem and huge opportunity and a huge way to really help this industry move forward.”

The next step was to develop an 18-month plan and a three-to-five-year strategy to turn their start-up into a fully fledged company. They’ve since raised more than $1m and launched in both countries.

“We’re close to our targets on our initial forecasts. We’ve brought on the right board. We’ve hired the right team members. All these things are probably the result of thorough planning. We would never have been able to usefully create our strategy if we hadn’t done that first six months of research.”

Read Common Ledger’s full story — and those of other small businesses — on our case studies page:

See what others are doing

Common elements in business planning

What goes into a business plan can vary, but often includes:

• an overview of your business — name, products or services you offer, revenue, key partners, goals
• an overview of your market — your customers, your industry, how many people will buy your product or service, whether you’ll sell overseas
• your marketing strategy — how you’ll get customers, the cost of attracting customers
• competitor analysis — your rivals, how your strengths and weaknesses compare, your competitive edge
• financials — your costs, revenues, growth rates, measures of success
• team — employees’ skills, skills you need, your mentors and advisors
• operations information — IT, systems, compliance.

Introduction to business finance

What you need to know about exporting

Business planning tips

• Put time in your diary for business planning — monitoring progress regularly is good to do.
• Set short-term, mid-term, and long-term goals to help you understand the milestones you’re trying to reach.
• Do your planning offsite — getting out of your normal workplace can put you in a different mindset and help you see things you wouldn’t normally.

Involving your team in business planning can be a good thing. Don’t delegate the planning though. Having the owner or manager involved in setting the direction of the business is important.

Common mistakes

Avoid these common mistakes:

• Getting caught up in the day-to-day running of the business without taking the time to look forward.
• Reacting to things as they pop up as opposed to setting clear goals.
• Investing time and money into things outside your value proposition. Make sure you have a clear statement that sets out how your product or service solves customers’ problems, and refer to it when you plan.
• Creating a business plan that sits on the shelf and doesn’t get used.
• Failing to regularly check in on how you’re tracking to your plan.
• Failing to think through what happens if your business grows. For example, if you might export your goods or services in future, you’ll need to prepare well in advance.

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Whether you’re growing fast or new to business, expert advice can kick-start your planning.

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One Page Business Plan

Writing a 30-page long business plan can look like a huge hassle if you are just starting with your business. You might even feel like skipping the planning process altogether.

But you don’t have to. There’s a quick and easy solution to your problem.

Free One Page Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
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With the help of a page-long plan, you’ll neither have to spend days planning your business nor skip the planning process completely.

A business plan can be of great help to your business, and a one-page plan can become your plan’s foundation as you expand your business.

Read on to find out everything about a one-page business plan.

How Can a One-Page Business Plan Help You?

A one-page business plan can help you with the following:

• It can help you understand the market you are getting into.
• It can help you set clear and precise goals for your business.
• It gives form and structure to your business idea.
• It acts as a foundation stone for your business model.

And most importantly, a page-long plan can be written in a short time.

Although you’ll eventually need a detailed and comprehensive plan in the future, a one-page plan is a good place to start.

One Page Business Plan Outline

This is the standard one-page business plan outline which will cover all important sections that you should include in your business plan.

• What will you sell?
• Who will buy it?
• How will your business idea help people?
• What will you charge?
• How will you get paid?
• How else will you make money from this project?
• How will customers learn about your business?
• How can you encourage referrals?
• The project will be successful when it achieves these metrics
• Specific concern or question #1
• The proposed solution to concern #1

Say goodbye to boring templates

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Plans starting from $7/month

Now, let’s understand in detail what you should write each section of this business plan.

How to Write a One Page Business Plan?

Though, you might wonder, is it even possible to fit all the details about a business on just one page?

It surely is. Also, it is a more compact and faster way of writing a business plan.

The following sections will help you write a compact and well-rounded business plan:

This section would consist of a brief overview of all that your business stands for. It would mainly include your vision and mission statement.

As your business plan is going to be super short, you need to sum up this section in two to three lines. Remember to be as clear and precise as possible.

For example, if you are a fashion designer, your business’s overview might look like this.

“ We design clothes to give something new and something special to everyone.”

Target Market

Including information about the target market is crucial for any business plan.

Knowing your target market not only helps you serve them better, but also helps you in streamlining your marketing efforts.

You can separate your target market based on age, gender, income, geographical location, and occupation.

Market Needs

Before you enter any market, it is a good practice to evaluate how valid your business idea is.

Also, what market needs does your product or service fulfill? In this section, you’ll precisely cover the market gap that exists. And how do you aim to fulfill it with your product or service?

Writing this section helps you understand how much optimization your product needs. And if it is needed in the market at all.

Marketing Plan

A marketing plan is immensely helpful for any business.

It helps you decide how you will reach out to your target audience and how you’ll convince them to buy your product or use your service.

It is also important to evaluate whether your marketing campaign would resonate with your target audience or not.

Obstacles/Challenges

This section would consist of the potential market threats that your business would have to face, and how would you overcome them.

For this section, you can carry out a SWOT analysis and include its results in your plan.

Knowing the threats that exist in the market helps you in being better prepared while facing them.

Having milestones to achieve helps you keep better track of your business journey.

Milestones give you something tangible to work upon. Hence, you become more organized and motivated.

Moreover, it also helps you in knowing whether you are working in the right direction or not. In this way, it helps you steer clear of roadblocks and dead ends in your business journey.

Competition

Before you enter any industry or market, it is important to analyze your competitors .

Include what are their strengths and weaknesses. Also, include what sets you apart from them and would help you create your unique place in the market.

Funding Needs

The financial section consists of the funds you’ll need to keep your business going. Writing this section clearly and backed with strong facts can help you in getting funded.

Especially when you are just starting, getting funded can act as a big plus.

Download a sample one-page business plan

Need help writing your business plan from scratch? Here you go;  download our free one-page business plan pdf  to start.

It’s a modern business plan template specifically designed for your one-page business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

One Page Business Plan Summary

All in all, summing up your entire business idea on a single page is very much possible and feasible.

A plan can give form and structure to your idea even if it is only a page long.

After getting started with Upmetrics , you can copy this sample one-page business plan template into your business plan and modify the required information and download your one page business plan pdf or doc file.

It’s the fastest and easiest way to start writing a business plan.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Creating a business plan.

A thorough business plan is priceless for any business - if you're trying to grow your business in a crowded marketplace, it could be your biggest asset.

Current state vs future goals.

Think about where your business is now and where you want it to be in five years' time. You should make note of this in an executive summary that introduces your business plan. It's best to write the summary after you finish writing the plan itself.

The purpose of your business.

The first part of your business plan should detail the reason for your business - its purpose. Detail your business structure, the number of staff you have, your physical address and region where you're based. You may have locations spread out across New Zealand or the world if you export.

Explain how your business is different from your competition, the products or services you've developed, and define your competitive advantage. Consider:

• Where the opportunities are for your business - are there gaps in the market that you can exploit with a new product or service?
• Your strengths and weaknesses - what does your business do well and where is there space for improvement? For example, do you have outstanding customer service?
• Any threats to your business on the horizon - are you aware of any new competitors or marketing campaigns from your rivals that could impact heavily on your bottom line?

Formulate a SWOT analysis

Have a brainstorming session with your staff to identify your business's strengths, weaknesses, opportunities and threats. You can even ask your loyal customers for their opinions.

A SWOT analysis helps you pinpoint the positives and negatives of your business, both internally and in your control (strengths and weaknesses), and externally and outside of your control (opportunities and threats).

Free business plan template

There's a handy business plan template available on the Business.govt.nz website.

Your competitive advantage.

A competitive advantage is simply what you do better than anyone else. It's important to be specific about why consumers choose your business over your competitors' businesses. What exactly is it about your operation that is an advantage?

• Prime location - say you have a burger joint that's in a prime location, on the main street with huge foot traffic. Your competitors are off the main street, giving you a key competitive advantage over them
• Regular cut-price discounts - perhaps you sell electronics and are well known for having sales competitors can't match every two weeks. This would mean your sales can be marketed as a main advantage
• Personalised after-sales service - perhaps you have a business that sells and installs ovens, and sends staff to people's homes one month after each sale. If competitors aren't offering similar after-sales service, this is a crucial competitive advantage.

The smarter you can be about developing and promoting your competitive advantage, the better placed your business will be to succeed. Be careful not to generalise with words like 'price' or 'quality' - you have to be more specific.

Scope out your competitors.

When building your business plan, describe your main competitors. Consider all possibilities - you may have competitors on the same street, elsewhere in your town or city, throughout the country, worldwide and on the Internet. As soon as new competitors enter the market, you'll want to know about them too.

There may be competitors who aren't in your precise sector of business, but you may still be competing with them for the same consumer dollar.

It's a good idea to also do a SWOT analysis on each of your main competitors. Then make use of this information by assessing how your business could reduce your competitors' strengths and opportunities, while taking advantage of their weaknesses and threats.

No market without marketing.

How you'll position your business in the marketplace and how you'll continue to trade in the long-term should be answered with an intelligent marketing strategy. Plan your marketing budget and how you'll use it to help return a profit.

Market research will enable you to focus your marketing budget on targeted consumers, rather than just sporadic advertising. Detail how you're going to get the information you need to target potential consumers with channels such as print, TV, radio, social media, paid search, online display or email.

Position your product or service

Take into account the four Ps of marketing when coming up with your strategy. They are:

• Product - having products (or services) that are right for the market you're promoting to
• Price - ensure your products or services are selling for a price that will make your target customers feel like they received value for money
• Promotion - explore the numerous opportunities to promote your offerings. Some examples include magazine ads, flyers, Facebook posts and press releases
• Place - think about where and how you'll get your products or services to your customers. They have to be able to easily access them.

Creating a business plan is a process of thinking through all the variables that are going to affect your sales. 

Things you should know.

The material on this webpage is provided for information purposes only and is not a recommendation or opinion.

The material on this webpage does not take your particular financial situation or goal into account. We recommend you seek independent legal, financial and/or tax advice.

Links to other sites are provided for convenience only and Westpac accepts no responsibility for the availability or content of such websites.

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How to write a business plan.

A good business plan is essential when thinking about starting a new venture. It will help you apply for business finance and keep your vision on track once things are up and running. Here are four steps to help you create and implement an effective business plan.

1. Set out your strategic vision

Ask yourself what your company stands for. Think of everything you'd want a potential investor, partner, employee or customer to know about it. This includes:

• Vision statement: Should be brief and aspirational, yet achievable. Take the time to get it right. Try to sum up in one sentence what your business is all about, where you want it to go and how you'll get there
• Unique selling proposition (USP): Sets out why you believe customers will come to you rather than a competitor. What makes your business unique?
• Target market identification: While you don't want to limit your customer base, the clearer picture you have of your target market, the easier it will be to communicate with them. You may initially have to assume who you think your customers are, but once your business is live you should be able to update this using real sales data
• Explanation of products and services: Should be designed in line with your USP and meet the needs of your target market
• Key goals: Must be measurable, achievable and consistent with the financial plan
• Capital requirements: How much will you need to start and run the business and where will you get the funding? Amounts should be supported by calculations in the financial plan

2. Set out the details

Now it's time to see how your vision will work. Who will help you bring it to life? What business structure are you considering? Here are some other things to include:

History and structure

Outline your business' background and introduce key people like employees, managers, partners and investors.

Goals and milestones

Set out major business goals for the period covered by the plan, plus various milestones you want to reach along the way. Make these goals specific and measurable, so you can see your progress further down the track.

Competitors

Do a detailed analysis of the competitive landscape, including:

• Information on the industry
• Size and characteristics of the target market
• Your competitors' strengths and weaknesses

SWOT analysis

Put your business model to the test by identifying the strengths and weaknesses of your idea and potential opportunities and threats in the market you will be operating in.

Strengths What does, or will, your business do well? What makes you better than the competition?

Weaknesses What doesn't your business do well at the moment and how will you improve this?

Opportunities Where are the areas for growth, both within and outside of the business?

Threats What are the external factors that could change or threaten your business?

Business assets

Identify what you have already and what you need, including:

• Plant and equipment
• Information systems
• Intellectual property

Business strategy considerations

Sales & Marketing

• What's the best way to reach your customers?
• What is your budget for sales and marketing? How will you get repeat business?
• How can you collect useful data on your customers? For example, loyalty programmes, customer relationship management systems, online sales channels.
• How will you use this data to create targeted and relevant messages?
• Where will you be located?
• Can you work from home initially? This may help to keep your costs down early on.
• Do you need resource consent for your premises or operations?
• What IT infrastructure will you need?
• How will you get your product to market?
• What about insurance?
• Have you thought about your supply network?
• What is your business continuity plan? If disaster strikes, it's important to have contingency plans in place to ensure your business can trade afterwards.
• List your start-up costs and capital requirements as well as your projected cash flow, profit and loss and balance sheet forecasts and a break-even analysis.
• Budgets showing costs, income and cash flow are particularly important for seasonal businesses.
• As a rule of thumb, when it comes to finances and forecasting, be conservative; double your expenditure and halve your sales forecasts.
• Do you have enough money to get up and running as well as cover costs in the short term?
• When will your business turn over enough money to be profitable?

3. Make necessary changes

Writing your business plan may bring up questions about your business, and once you reach the end you may not be happy with certain parts of your plan or your prospective day-to-day operations. Before finishing, ask yourself:

• How can I counter the strengths of my competitors?
• How can I overcome the weak points in my business plan?
• Do the assumptions I’ve made based on various financial projections make sense?

Also, you might consider sharing your plan with others to sense check it.

4. Put the plan to work

Once it's ready, treat your business plan as a guide to running your business. Remember that it's a working document, so if your goals and circumstances change, update the plan. The business.govt.nz website has some great tools and templates to help get your business started.

Keep reading

Five things you need to do before starting a business, how to write a financial plan, naming your business, what's next, small business banking.

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Broad Pharmacy Network reintroduced for Pennsylvania small business plans effective Jan. 1, 2024

The Broad Pharmacy network will be paired with small business plan designs instead of Standard Select Pharmacy Network.

Beginning with Jan. 1, 2024, new business effective dates, all UnitedHealthcare fully insured and level funded small business (2–50) plan designs will be paired with the Broad Pharmacy Network instead of the Standard Select Pharmacy Network.

Existing groups

• UnitedHealthcare fully insured: Current 2–50 UnitedHealthcare fully insured groups with the Standard Select pharmacy will be automatically switched to the Broad Pharmacy Network upon renewal.
• UnitedHealthcare Level Funded: Current 2–50 UnitedHealthcare level funded groups will need to actively select the Broad Pharmacy Network at renewal, or they will remain with the Standard Select Pharmacy Network. 

About the Broad Pharmacy Network

The Broad Pharmacy Network provides access 1 to more than 67,000 pharmacies nationwide, including major chains, mass merchants, and supermarkets. Examples of network pharmacies include CVS®, Rite Aid®, Walgreens® and Walmart®.

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