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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

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• Introduction
• Perspectives of international retailing - Retailing within an international concept
• Retail logistics
• The anatomy of retail buying
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

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    Offering both a raw theoretical overview of the topic and extended demonstrations of retail strategems working in practice, International Retail Marketing: a case study approach is the ideal reference for all students and practitioners needing a comprehensive account of the field.     Part one offers an accessible and wide-ranging outline of the fundamentals of the subject, covering: • trends in retail marketing, including the dynamics of    internationalization • strategy and logistics • buying and merchandise management • communications • retail design management.     Part two, authored by academics and practitioners from Europe, North America and Asia, comprises a number of international company cases. These show the key factors working in action within such markedly different sectors as fashion, food and healthcare. Throughout the book key discussion points are highlighted and exemplars considered, giving a hands-on, applied focus.

Section 1 Perspectives of international retailing 1. Retailing within an international context 2. Retail logistics 3.The anatomy of retail buying 4. Retail store design Section 2 Issues and cases 5. The scope of e-commerce in retail strategy 6. The emergence of supply chain management as a critical success factor for retail organizations 7. Young consumers: the influences of celebrity on clothing choices 8. Undressing the ethical issues in fashion: a consumer perspective 9. A contemporary analysis of global luxury brands 10. International bank retailing: identifying cross-cultural differences in consumers’ service-quality expectations etc.

The Internationalisation of Retailing

• First Online: 08 October 2016

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• Joachim Zentes 4 ,
• Dirk Morschett 5 &
• Hanna Schramm-Klein 6  

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This chapter will discuss the key themes surrounding the internationalisation of retailing. The chapter describes the various facets of international retailing and the scope of retailer internationalisation, considers the basic strategic options and methods for market selection and entry (going international) and reviews international retail marketing opportunities (being international).

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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). The Internationalisation of Retailing. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_8

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La popularité est une évaluation communautaire de chaque livre calculée sur une échelle de 0 à 100.

Cette évaluation repose sur une agrégation de diverses quantités qui reflètent la vie de chaque livre au sein de la communauté des lecteurs. Cette vie s'exprime en fréquence de lecture, nombre d'étagères publiques et privées dans lesquelles le livre est présent.

Un calcul 'propriétaire' mélangeant ces quantités restitue sous la forme synthétique d'un score l'aura collective du livre.

International Retail Marketing

A case study approach

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Du même éditeur

Popularité : 9 % ?

Dans étagère(s) publiques

Dans étagère(s) professorale(s)

Editeur: Taylor & Francis

Année de Publication: 2005

Langue: Anglais

ISBN: 978-0-7506-5748-8

eISBN: 978-0-08-047312-3

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