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Coffee Kiosk Business Plan

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The Daily Perc

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There are many different kinds of coffees and caffeinated specialty drinks that go along with the snacks that we serve. Some people like dark bold coffee, some people like sweet weak coffee. Some prefer green tea. People have traveled the globe and experienced lots of different cuisines so it’s easy to figure out what they like and what they don’t. We offer something for everyone.

The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries, and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.

The United States is a very mobile society. With the introduction of the automobile, we became a nation that thrived on the further freedom of going where we wanted when we wanted. It has only gotten worse. There are over 250 million men, women, and children in America, half of whom are too old, too young, or too poor to drive an automobile. Yet, there are more licensed vehicles in the country than people. And that mobility has created a unique need in our society.

Our market is made up of consumers who have busy schedules, a desire for quality, and disposable income. As much as they would like the opportunity to sit in an upscale coffee house and sip a uniquely blended coffee beverage and read the morning paper, they don’t have the time. However, they still have the desire for the uniquely blended beverage as they hurry through their busy lives.

Competition

There are four general competitors in The Daily Perc’s drive-thru market. They are the national specialty beverage chains, such as Starbucks and Panera, local coffee houses–or cafes–with an established clientele and a quality product, fast food restaurants, and convenience stores. There is a dramatic distinction among the patrons of each of these outlets.

Patrons to a Starbucks, or to one of the local cafes, are looking for the “experience” of the coffee house. They want the ability to “design” their coffee, smell the fresh pastry, listen to the soothing Italian music, and read the local paper or visit with an acquaintance. It is a relaxing, slow paced environment.

Patrons of the fast food restaurants or the convenience stores are just the opposite. They have no time for idle chatter and are willing to overpay for whatever beverage the machine can spit out, as long as it’s quick. They pay for their gas and they are back on the road to work. Although they have the desire and good taste to know good from bad, time is more valuable to them.

Competitors to the Mobile Cafes on campuses would include fast food restaurants–assuming they are close enough to the consumer that they can get there and back in the minimal allotted time, vending machines, and company or school cafeterias. The consumers in this environment are looking for a quick, convenient, fairly priced, quality refreshment that will allow them to purchase the product and return to work, class, or other activity.

Competitors to the Mobile Cafes at events such as festivals and fairs would include all the other vendors who are licensed to sell refreshments. Attendees to such events expect to pay a premium price for a quality product.

Expectations

The Daily Perc’s financial picture is quite promising. Since TDP is operating a cash business, the initial cost is significantly less than many start-ups these days. The process is labor intensive and TDP recognizes that a higher level of talent is required. The financial investment in its employees will be one of the greatest differentiators between it and TDP’s competition. For the purpose of this pro-forma plan, the facilities and equipment are financed. These items are capital expenditures and will be available for financing. There will be a minimum of inventory on hand so as to keep the product fresh and to take advantage of price drops, when and if they should occur.

The Daily Perc anticipates the initial combination of investments and long-term financing to carry it without the need for any additional equity or debt investment, beyond the purchase of equipment or facilities. This will mean growing a bit more slowly than might be otherwise possible, but it will be a solid, financially sound growth based on customer request and product demand.

Financial Highlights by Year

Financing needed.

Planned Investment

Partner 1 $20,000

Partner 2 $20,000

Partner 3 $20,000

Partner 4 $20,000

Partner 5 $20,000

Partner 6 $20,000

Partner 7 $20,200

Partner 8 $20,250

Partner 9 $20,250

Partner 10 $21,250

Totaling $221,950

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Problem & solution, problem worth solving.

There are many different kinds of coffees and caffeinated specialty drinks that go along with the snacks that we serve. Some people like dark bold coffee, some people like sweet weak coffee. Some prefer green tea. People have traveled the globe and experienced lots of different cuisine so its easy to figure out what they like and what they don’t. We offer something for everyone. 

Our Solution

The Daily Perc is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order from a trained Barista their choice of a custom blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high quality option to the fast-food, gas station, and institutional coffee.

Target Market

Market size & segments.

The Daily Perc will focus on two markets:

The Daily Commuter – someone traveling to or from work, out shopping, delivering goods or services, or just out for a drive. The Captive Consumer – someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment. 4.1 Market Segmentation

The Daily Perc will focus on two different market segments: Commuters and Captive Consumers. To access both of these markets, TDP has two different delivery systems. For the commuters, TDP has the Drive-thru coffee house. For the captive consumer, TDP has the Mobile Cafe.

Commuters are defined as any one or more individuals in a motorized vehicle traveling from point "A" to point "B." The Daily Perc’s greatest concentration will be on commuters heading to or from work, or those out on their lunch break.

Captive Consumers would include those who are tethered to a campus environment, or in a restricted entry environment that does not allow free movement to and from. Examples would include high school and college campuses, where there is limited time between classes and corporate campuses where the same time constraints are involved, but regarding meetings and project deadlines, and special events–such as carnivals, fairs or festivals–where there is an admission price to enter the gate, but exiting would mean another admission fee, or where refreshments are an integral part of the festivities.

The following chart and table reflect the potential numbers of venues available for the Mobile Cafes and what growth could be expected in those markets over the next five years. For a conservative estimate of the number of Captive Consumers this represents, multiply the total number of venues in the year by 1,000. As an example, in the first year, The Daily Perc is showing that there is a total of 2,582 venues at which we might position a Mobile Cafe. That would equate to a Captive Consumer potential of 2,582,000.

Similarly, there are well over 2,500,000 commuters in the metropolitan area, as well as visitors, vacationers, and others. It can also be assumed that these commuters do not make only one purchase in a day, but in many cases, two and even three beverage purchases.

The chart reflects college and high school campuses, special events, hospital campuses, and various charitable organizations. A segment that is not reflected in the chart (since it would skew the chart so greatly) is the number of corporate campuses in the metropolitan area. There are over 1,700 corporate facilities that house more than 500 employees, giving us an additional 1,700,000 prospective customers, or a total of 2,582 locations at which we could place a Mobile Cafe.

Current Alternatives

When measuring head-to-head, direct competitors, we have found that there are none in the metropolitan area. The Daily Perc will be the first double-sided, drive-thru coffee house in the metropolitan area. However, there is still significant competition from traditional coffee houses and other retailers.

National Chains: Starbucks, the national leader, had revenues in fiscal year 2000 of $2.2 billion. That is an increase of 32% over fiscal year. Starbucks plans to increase revenues to over $6.6 billion from 10,000 retail outlets over the next 5 years 

Panera had revenues of $151 million from corporate owned stores and $350 million from franchised locations last year. This fiscal year revenue was an increase in 28.9% on a per store basis.

The Daily Perc believes it has a significant competitive advantage over these chains because of the following benefits:

• Drive-thru Service
• More Substantial Customer Service
• Community Benefit
• Mobile Cafes
• Higher Product Quality

Local Cafes: The toughest competitor for The Daily Perc is the established locally owned cafe. TDP knows the quality and pride that the local cafe has in the product purchase by their customers. Any local cafe has a customer base that is dedicated and highly educated. The quality of beverages served at an established cafe will surpass any of the regional or national chains.

The competitive edge The Daily Perc has on the local cafes is based on the attributes of:

• Supply Discounts
• Mobile Cafe
• Consistent Menu
• Quality Product

Drive-thru Coffee Houses: There is not a drive-thru specialty beverage retailer with significant market presence in the central United States. The only company with similar depth to that of The Daily Perc is Quikava, a wholly owned subsidiary of Chock Full ‘o Nuts. However, Quikava has limited its corporate footprint to the East Coast and the Great Lakes Region.

In the drive-thru specialty beverage market, The Daily Perc has a competitive edge over the smaller retailers, and even Quikava, due to:

• Valued Image
• Greater Product Selection

Fast Food and Convenience Stores: These are two industries where The Daily Perc will experience a certain level of competition. The national fast food chains and national convenience store chains already serve coffee, soda, and some breakfast foods. The national fast food chains obviously know the benefits and value to customers of drive-thru. TDP knows that within the specialty coffee and tea market, the quality of the products sold will be much greater than what can currently be purchased at fast food and convenience stores. The addition of domestic soda sales for these stores is a large part of revenue. TDP knows the quality of our products, along with the addition of domestic soda and the ease of drive-thru, gives it a competitive edge over fast food and convenience stores.

Other competition: The Daily Perc knows that once it has entered the market and established a presence, others will try to follow. However, TDP believes that the corporate missions and even the organizational design will be imitated, but never duplicated. TDP will constantly evaluate its products, locations, service, and corporate missions to ensure that it remains a leader in the specialty beverage industry.

Our Advantages

The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thrus are designed to handle two-sided traffic and dispense customer-designed, specially ordered cups of specialty beverages in less time than required for a visit to the locally owned cafe or one of the national chains.

The Daily Perc has identified its market as busy, mobile people, whose time is already at a premium, but desire a refreshing, high-quality beverage or baked item while commuting to or from work or school.

In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support, The Daily Perc could be donating up to 7.5% of revenue from each cup sold in individual Drive-thrus to the charities of the customers’ choice.

Keys to Success

There are four keys to success in this business, three of which are virtually the same as any food service business. It is our fourth key–the Community Mission–that will give us that extra measure of respect in the public eye.

• The greatest locations – visibility, high traffic pattern, convenient access.
• The best products – freshest coffee beans, cleanest equipment, premium serving containers, consistent flavor.
• The friendliest servers – cheerful, skilled, professional, articulate.
• The finest reputation – word-of-mouth advertising, promotion of our community mission of charitable giving.

Marketing & Sales

Marketing plan.

Marketing Strategy

First and foremost, The Daily Perc will be placing its Drive-thru facilities in locations of very high visibility and great ease of access. They will be located on high traffic commuter routes and close to shopping facilities in order to catch customers going to or from work, or while they are out for lunch, or on a shopping expedition. The Drive-thrus are unique and eye-catching, which will be a branding feature of its own.

The Daily Perc will be implementing a low-cost advertising/promotion campaign which could involve drive-time radio, but not much more.

The Daily Perc will rely on building relationships with schools, charities, and corporations to provide significant free publicity because of its community support program. By giving charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about TDP. Word of mouth has always proven to be the greatest advertising program a company can implement. In addition, the media will be more than willing to promote the charitable aspects of TDP and provide the opportunity for more exposure every time TDP writes a check to another organization.

Promotion Strategy

The long-range goal is to gain enough visibility to leverage the product line into other regions and generate inquiries from potential investors. To do that, The Daily Perc needs:

• Public relations services at $1,000 per month for the next year intended to generate awareness of editors and product information insertions, reviews, etc. It is anticipated that the school fundraising program will generate a fair amount of publicity on its own and will, perhaps, minimize–or even eliminate–the need for a publicist.
• Advertising at $1,000 per month concentrating on drive time radio. The Daily Perc will experiment with different stations, keeping careful track of results. As with the school fundraising program, TDP expects the facilities and signage to be a substantial portion of our advertising. However, in the start-up phase, TDP needs to let people know where to look for the facilities.

Marketing Programs

Distinctive Logo: "Papo" is a very happy and conspicuous sun. The sun is one of infinite mental pictures. The sun touches every human being every day. Obviously, TDP wants to touch every customer every day. That is why the use of the sun lends itself to being the corporate identifier. Papo is already an awarding winning logo. Papo won in the New Artist Category of the 2001 Not Just Another Art Director’s Club (NJAADC).

Distinctive Buildings: TDP is using diner style buildings for its Drive-thru facilities. TDP has worked closely with the manufacturer to make the building distinctive, so that it is easy to recognize, and functional.

The Fund-raising and Catering Trailer: The Mobile Cafe will be a key marketing tool. The similarities between the Mobile Cafes and the Drive-thru facilities will be unmistakable. The exposure these units will provide cannot be measured in dollars. The Daily Perc will negotiate visits with the Mobile Units at schools, hospitals, corporations and other entities. In the case of schools and certain corporations, a portion of all sales made while on their campus could go to a program of their choice. The organization would promote its presence to their constituency and encourage them to frequent the Drive-thru establishments so that their charitable cause is nurtured. This will give those patrons an opportunity to taste the products and become a regular customer of the Drive-thru facilities. The Mobile Cafes will also be appearing at community events such as fairs, festivals, and other charitable events.

Advertising and Promotion:

We will be using Social Media to help create and promote our brand.  Twitter tweets and retweets will be used to make sure we have a conversation with our customers. It will also be used to let them communicate directly with us. Facebook page views and promotions of our charitable enterprises will be used to get people talking about us and wanting to stop by and try our unique coffee. Everyone appreciates a good cause. 

In the first year, The Daily Perc plans to spend moderately on advertising and promotion, with the program beginning in September, after the opening of the first Drive-thru. This would not be considered a serious advertising budget for any business, but TDP feels the exposure will come from publicity and promotion, so most of the funds will be spent on a good publicist who will get the word out about the charitable contribution program and how it works in conjunction with the website. TDP also believes that word-of-mouth advertising and free beverage coupons will be better ways to drive people to the first and second locations.

In the second year, The Daily Perc is increasing the budget, since it will need to promote several locations, with particular emphasis on announcing these openings and all the other locations. TDP will continue to use publicity as a key component of the marketing program since TDP could be contributing over $70,000 to local schools and charities.

In the third year, The Daily Perc will double its advertising and promotion budget, with the majority of the advertising budget being spent on drive time radio. As in the previous years, TDP will get substantial publicity from the donation of nearly $200,000 to local schools and charities.

There will be several sales strategies put into place, including posting specials on high-profit items at the drive-up window. The Baristas will also hand out free drink coupons to those who have purchased a certain number of cups or something similar. TDP will also develop window sales techniques such as the Baristas asking if the customer would like a fresh-baked item with their coffee.

Locations & Facilities

The Daily Perc will open its first drive-thru facility on Manchester Road in the Colonial Square Shopping Center. Twelve more drive-thru facilities will be placed throughout the metropolitan area over the next three years. The drive-thru in the Colonial Square Shopping Center will serve as the commissary for the first mobile unit.

The demographic and physical requirements for a Drive-thru location are:

• Traffic of 40,000+ on the store side.
• Visible from the roadway.
• Easy entry with light if less than 30,000 cars.
• Established retail shops in the area.

The Daily Perc’s delivery system is based on its technology. TDP is using state-of-the-art, two-sided, Drive-thru facilities to provide convenience and efficiency for its clientele. An architectural exterior diagram of the Drive Thru building can be found on the following page (removed from this sample plan).

The Daily Perc has also designed state-of-the-art Mobile Cafes that will be deployed from time to time on high school and college campuses, corporate campuses, and at special events.

Milestones & Metrics

Milestones table, key metrics.

• Sales, Gross margin, profits
• Average sales per day
• Average units per day
• Facebook likes
• Twitter follows
• Average unit prices for main sales lines

Ownership & Structure

The Daily Perc is a Limited Liability Corporation. All membership shares are currently owned by Bart and Teresa Fisher, with the intent of using a portion of the shares to raise capital.

The organization will be a relatively flat one since the majority of personnel are involved in production and there will be a relatively low headcount in management. 

Management Team

The Daily Perc is a relatively flat organization. Overhead for management will be kept to a minimum and all senior managers will be "hands-on" workers. There is no intention of having a top-heavy organization that drains profits and complicates decisions.

The Daily Perc has selected Mr. Barton Fisher to perform the duties of the chief operating officer. Bart has a highly entrepreneurial spirit and has already started a company from scratch (NetCom Services, Inc.) that ran in the black within three months of inception, and paid off all initial debt within six months. Upon leaving NSI in April 2001, the company had again paid off all debt and was running a profit monthly. Combine his experience, leadership, and desire with three years of research in specialty drinks and drive-thru service, and TDP knows that Bart is the individual who will get the company out of the gate and up to full speed for a long time to come.

Ms. Mary Jamison has been selected to fulfill the position of bookkeeper and office manager. Mary has been the business administrator of Jones International, Inc. for the past four years. Jones is a $4 million company that retails vitamins and other betterment products. Over those four years, Mary has written numerous corporate policies and directed the financial reporting and reconciliation. The Daily Perc considers Mary to be a great addition to the team when she becomes available in November. Until that time, she will be working with Mr. Fisher on a part-time basis to help establish the corporate accounts and policies.

Mr. Tony Guy has been selected to perform the duties of corporate events coordinator on a part time basis. Mr. Guy has over five years in the business-to-business sales realm. Last year he was responsible for over $250,000 in sales of promotional material to corporate and educational clients.

Mr. Chuck McNulty has been selected to fulfill the position of warehouse/trailer manager. Chuck has been working for Nabisco, Inc. as a service representative for over ten years. His experience in account services, merchandising, and inventory control is a welcome addition to The Daily Perc team. Chuck will use his knowledge in conjunction with the rest of the team to establish inventory and warehouse policies. The warehouse manager is responsible for handling the inventory of all products sold by The Daily Perc. Some merchandising experience is a welcome addition. Training in the First In First Out (FIFO) style of inventory control is a requirement. Also, knowledge of ergonomics and health issues would be important. Chuck’s domain will be the headquarters, the trailers, and the drive-thrus–ensuring that minimum and maximum inventories are maintained. Working with the mobile and drive-thru Baristas will be integral to his task as well.

Management Team Gaps

The Daily Perc knows that it is going to require several quality-management team members over the next three years, beginning with a district manager for every four Drive-thrus. This person will oversee the quality of the product, the training of the Baristas, the inventory management, and customer satisfaction. Ideally, as The Daily Perc grows, it will be able to promote from within for this position. This individual will be responsible for the operation of up to four drive-thrus under his/her management. They will be required to visit between locations and possibly even join administrative personnel on training or marketing travel. Clearly, as the need arises, these individuals will ideally be selected from the Mobile Cafe or Drive-Thru team.

By the beginning of the third year, The Daily Perc will hire three key senior managers. They are as follows: a chief financial officer, a chief information officer, and a director of marketing. The role of each of these individuals will be discussed in subsequent sections of this plan.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

• The Daily Perc assumes a slow-growth economy, without a major recession.
• The Daily Perc assumes of course that there are no unforeseen changes in public health perceptions of its general products.
• The Daily Perc assumes access to equity capital and financing sufficient to maintain its financial plan as shown in the tables.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Legal $3,500

Office Equipment $4,950

Land Lease (2 month) $7,200

Vehicle Finance (2 months) $3,700

Website Preliminary Development & Hosting $5,600

Identity/Logos/Stationary$ 4,000

Other $5,000

Total Expenses $33,950

Sources of Funds

Projected profit & loss, projected balance sheet, projected cash flow statement.

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From Bean to Cup: Starting a Coffee Kiosk

Embark on a caffeinated journey as we delve into the world of coffee kiosks, exploring how to bring the aroma and taste of freshly brewed coffee from the bean to your customer’s cup. These petite establishments have become urban sanctuaries, offering weary travelers and rushed locals alike a chance to pause and rejuvenate. With every sip of their expertly brewed concoctions, moments of tranquility are savored. 

The ambiance, accentuated by the symphony of grinding beans and frothing milk, invites conversations, inspirations, and sometimes, simple reflections. But what alchemy unfolds behind those counters to offer such consistent allure? 

Establishing such a kiosk, dedicated to the revered bean, requires a blend of passion, expertise, and a deep understanding of the urban coffee aficionado’s ever-evolving palate. Join us on this journey, uncovering the secrets behind setting up these miniature caffeine havens.

Introduction to Coffee Kiosk Business

The coffee business has evolved far beyond traditional cafes and coffee shops. Enter the coffee kiosk – a compact, efficient setup delivering the same caffeinated satisfaction. 

A coffee kiosk is a specialty setup focusing primarily on coffee beverages and accompanying snacks, streamlining the experience for both the owner and the customer. Think of it as a mobile coffee cart, with the added advantage of being stationary, often set up in high-footfall areas like malls, stations, or public squares.

Planning Your Coffee Kiosk Business

Crafting a successful coffee kiosk business requires not just passion for coffee but a concrete plan that addresses every critical aspect of the venture. From understanding your market to laying down your financial foundations, every step should be meticulously planned. Here’s a closer look:

Conducting Market Research

• Identify Potential Locations : Begin by zeroing in on areas with substantial footfall. Think busy office districts, transport hubs, or near educational institutions where folks frequently look for their caffeine fix.
• Survey Potential Customers : Before diving in, get to know your audience. What’s their preferred coffee brew? Which snacks do they favor with their latte? Are they looking for artisanal coffee or quick convenience? Also, understanding their willingness to pay can help set the right price points.
• Study Competitors : Observe other coffee ventures in your targeted area. Take note of their best sellers, their busy hours, and their shortcomings. Are there niches they aren’t addressing, perhaps a unique coffee blend or a special treat? Finding gaps can give you an edge.

Creating a Business Plan

Financial Planning : Start with a clear budget. Factor in initial setup costs—like equipment and rental—plus recurring expenses such as inventory restocking, utilities, and salaries. Forecasting potential earnings against these will give you a clearer picture of profitability.

Marketing Strategy : Start creating a buzz well before your opening day. Use social media to tease your offerings, collaborate with influencers for shoutouts, and consider offering opening-day discounts or free samples. A loyalty program, punch cards, or a subscription model can keep customers coming back.

Vision and Mission : Beyond the beans and brews, what’s your coffee kiosk’s story? Why did you start it? What coffee experience do you want to offer? Clearly articulating this can help connect with customers on a deeper level and give them more reasons to choose you over competitors. It’s not just about serving coffee; it’s about creating a unique, memorable experience every time someone visits.

Setting Up Your Coffee Kiosk

Choosing the right location.

Finding that perfect spot for your coffee kiosk can make all the difference between a venture that flourishes and one that fizzles out. Here are the elements you need to look at:

• Foot Traffic : High footfall areas such as shopping malls, bustling office districts, university campuses, or transportation hubs like train stations and bus terminals make ideal locations. Here, people are often on the move and looking for quick refreshments.
• Visibility : Your kiosk should be easily noticeable, even from afar. Whether it’s by a brightly lit sign, a unique design, or an inviting display of pastries and coffee cups, ensuring that passersby can spot you easily can significantly boost spontaneous visits.
• Accessibility : It’s not just about foot traffic; it’s also about how easy it is for someone to walk up to your kiosk. Consider factors like available parking for those driving by, proximity to popular local attractions, and the ease with which pedestrians can approach without obstructions.

Designing and Outfitting Your Kiosk

Crafting the perfect space for your coffee kiosk is part art, part science. Here’s a roadmap to guide you:

• Aesthetic Appeal : The design of your coffee kiosk should resonate with your brand’s identity. Whether you’re going for a rustic, artisanal look or a sleek, modern vibe, ensure that your design choices reflect the experience you wish to offer. It’s not just about looking good—it’s about creating a space where customers feel the essence of your brand.
• Functionality : While aesthetics are vital, the functionality of your kiosk is paramount. There should be enough room for baristas to move around comfortably, areas dedicated to brewing and serving, and sufficient storage spaces. Consider the flow of service, from order placement to preparation to serving, ensuring it’s smooth and efficient.
• Essential Equipment : The heart of your kiosk is the equipment. Investing in high-quality machinery, like an espresso machine, is essential. But also think about other necessities: grinders for fresh coffee beans, refrigeration for cold beverages and dairy, storage solutions for beans and other supplies, and display cases for baked goods or snacks. 

Sourcing and Roasting Coffee Beans

The soul of your coffee kiosk lies in the beans you choose. Their origin, type , and the way they’re processed will define the flavor profile of every brew you serve. So, where do you start?

Understanding Coffee Bean Varieties

When you step into the world of coffee, you’ll come across a vast range of beans. To simplify, here are some key differences:

• Arabica vs. Robusta : These are the two primary species of coffee beans consumed worldwide. Arabica beans tend to have a wider taste range, varying from sweeter, more tangy tastes, to deep, wine-like flavors. They generally contain less caffeine compared to Robusta. Robusta, on the other hand, has a stronger, more bitter flavor, and can be easier to cultivate due to its resistance to pests. It’s often less expensive than Arabica.
• Single-origin vs. Blends : As the name suggests, single-origin coffee is sourced from one location, be it a particular country or even a single farm. These beans give a unique flavor that reflects the specific conditions of their growing region. Blends, however, are mixtures of beans from different places, crafted to create a balanced flavor, aroma, and acidity.

Sourcing High-Quality Coffee Beans

Quality beans are the backbone of any great coffee shop. Here’s how you can ensure you’re sourcing the best:

• Direct Trade : One of the most ethical and quality-assuring methods of obtaining coffee beans is through direct trade. By building direct relationships with coffee farmers or cooperatives, you can bypass middlemen. This not only ensures that you get fresher beans but also that farmers receive a fair price for their produce. It’s a win-win situation.
• Quality over Quantity : It might be tempting to cut corners and go for cheaper beans, especially when setting up. However, compromising on quality will reflect in your brew. Prioritizing high-quality beans, even if they come at a higher price point, will ensure that your customers get to sip on a delicious, memorable cup of coffee every single time. After all, in the world of coffee, the nuances of flavor, aroma, and body can elevate a coffee experience from ordinary to exceptional.

Brewing Techniques and Methods

Crafting the perfect cup of coffee is an art as much as it is a science. The brewing method you choose, the grind size of the beans, and even the water temperature can significantly influence the final flavor profile. Let’s explore this fascinating world in detail.

Understanding Coffee Brewing Science

• Extraction Methods : The essence of brewing lies in the extraction of flavors from coffee grounds. But how do you achieve the right balance? Factors like grind size play a pivotal role; for instance, a fine grind is best for espresso, while a coarse one works wonders for French press. Temperature is another crucial element. 
• Balance of Ingredients : Much like a classic recipe, getting the coffee-to-water ratio right is crucial. Whether you’re making a robust shot of espresso or a milder pour-over, ensuring you measure out your coffee and water will provide consistency. This guarantees that your customers know exactly what to expect with every cup they order.

Choosing the Right Brewing Method

• From Espresso to Drip : Some coffee enthusiasts swear by the rich and potent espresso, while others prefer the smoothness of a drip coffee. Espresso involves forcing hot water through finely-ground coffee, resulting in a concentrated shot, while drip methods allow water to flow through the coffee grounds, gathering flavors along the way. 
• Experiment and Evolve : It’s always a good idea to keep an ear to the ground. Listen to your customers, attend workshops, or even hold tasting sessions. Feedback is a treasure trove. It can help you tweak and refine your brewing techniques, ensuring you keep up with changing tastes and preferences while maintaining the soul of your coffee kiosk.

Creating a Menu and Serving Customers

Crafting an enticing coffee menu is more than just listing down drinks. It’s about curating a selection that resonates with your target audience while also being true to your brand. Couple this with impeccable customer service, and you’re on your way to being the talk of the town.

Developing a Coffee Menu

• Classic to Contemporary : Begin with staples like the classic espresso, cappuccino, and americano. But don’t stop there. Venture into the world of contemporary coffee concoctions. Think nitro cold brews, turmeric lattes, or even oat milk cappuccinos. 
• Seasonal Specials : Spice up your menu periodically by introducing seasonal drinks. For instance, a pumpkin spice latte in the fall, or a refreshing iced mint coffee in the summer. Not only does this give regulars something new to try, but it also taps into the vibes of the season or festive moods.

Providing Excellent Customer Service

Barista Training : A barista is the heart and soul of a coffee shop. They aren’t just there to whip up delectable drinks but also to represent the brand. Comprehensive training ensures they not only make coffee to perfection but also understand the nuances of customer engagement. 

Quick Service : In today’s fast-paced world, time is of the essence. While some customers might love a leisurely coffee, many are on the go. Ensuring a system that caters to quick orders, especially during peak hours, can make all the difference. It’s about finding the right balance between speed and quality, ensuring neither is compromised. 

Managing and Growing Your Coffee Kiosk Business

Embarking on the coffee kiosk journey is only the beginning. The true challenge, and indeed the thrill, lies in nurturing and expanding the venture. Success in this space is marked by a blend of traditional business acumen, an ear to the ground, and an eye for the future.

• Engage and Evolve : A business is only as strong as its relationship with its clientele. Actively solicit feedback from your patrons. Be it through comment cards, online reviews, or face-to-face conversations, understand what’s working and where there’s room for improvement. 
• Market Effectively : In today’s digital age, a strong online presence is paramount. Leverage social media platforms to showcase your offerings, share behind-the-scenes glimpses, and engage in interactive sessions. Platforms like Instagram, with its visual emphasis, can be especially effective for a coffee business. 
• Diversify Thoughtfully : While coffee might be your forte, don’t be limited by it. Keep an eye on beverage trends. For instance, the rise in health consciousness has seen an uptick in demand for smoothies, herbal teas, and even kombucha. Test and trial new additions, and based on their success, integrate them into your main menu. 

Embarking on the adventure of establishing a coffee kiosk is akin to brewing the perfect cup of coffee: it requires the right ingredients, precise timing, and a touch of love. From selecting the choicest coffee beans to mastering the nuances of brewing and serving, every step of this journey is infused with dedication and zeal. 

Yes, the path is paved with challenges, from managing operations to wooing customers. However, the satisfaction of witnessing a smile on a patron’s face as they take that first sip is unparalleled. 

In case you want more content like this, visit Orderific right now!

What is a coffee kiosk and how is it different from a coffee shop or café?

A coffee kiosk is a smaller, often standalone establishment primarily focused on selling coffee and related beverages. 

What are the advantages and disadvantages of starting a coffee kiosk business?

Advantages: lower overhead costs, flexibility in location, and a streamlined business model. Disadvantages: limited seating, dependence on foot traffic, and weather-related challenges.

What kind of market research should I do before starting a coffee kiosk?

Understand your target audience’s coffee preferences, survey potential locations for foot traffic, and study competitors in the vicinity.

How do I choose the right location for my coffee kiosk?

Opt for high-footfall areas with good visibility, accessibility, and complementing nearby businesses.

What kind of equipment and supplies do I need to start a coffee kiosk?

Key equipment: a coffee maker, espresso machine, grinders, storage units, and display cases. Supplies: coffee beans, milk, syrups, cups, and other beverage ingredients.

How do I source high-quality coffee beans for my kiosk?

Establish direct relationships with coffee farmers or reputable distributors, ensuring freshness and ethical sourcing.

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Download Now: Ultimate Drive-Thru Coffee Kiosk Business Plan PDF

Planning to start a drive-thru coffee kiosk or shop? Then you owe it to yourself to draft a well researched business plan. While a drive-thru kiosk is lower in cost than opening a retail store, be prepared to invest $40,000 at least before you open the serving window to your establishment for the first time. Your overall startup costs will likely be around $100,000 depending on the permits, insurance, equipment, location, size of the kiosk and design. Bottom line you need to take a coffee shop startup seriously because we’re talking about real money here.

When you approach researching a business plan the right way, it increases your odds of success. A real business plan takes time to prepare and eventually birth into the world. The point of the planning process is not to check off boxes to show you did something like you may have done for a course in college back in the day. Instead, the entire point is to better understand the business you’ll be operating. After you complete your business plan you should have answers to the following important questions:

• How do I plan to bring in customers to my business?
• What if my first idea to attract customers doesn’t work as well as I though (gasp!)? Do you have a back-up plan to make sales?
• How much will it cost to start my coffee kiosk? What equipment will I need to invest in?
• Where will I source my coffee, cups, stir straws?
• Will I have employees or do all the work myself?
• How much net profit can I expect to make per cup of coffee?
• How will you differentiate your business from the nearby Starbucks location?

If you can’t answer the questions above than you haven’t done enough research yet. Fortunately, by following the steps laid out in this business plan training document, you’ll be able to find answers to each of these questions.

At the bottom of this post you’ll also find helpful PDFs and business plan examples for coffee shops. We recommend taking the opportunity to look under the hood of these plans and see how these other coffee businesses operate profitably. With the increased footprint of nationally recognized coffee brands like Starbucks or Caribou Coffee, it won’t be easy to launch your own premium coffee shop. But through careful planning, an ability to create a unique customer experience, and determination to work your butt off it is possible to create a thriving coffee business!

Attractive Drive-Thru Coffee Shop. Photo Credit: Pinterest

Page Contents

Key Components of a Coffee Kiosk Business Plan 

Executive summary , company description , market analysis for a drive-thru kiosk, organizational structure and management, product line , funding request, financial projections for coffee kiosks, expenses for a coffee kiosk, additional resources .

Think of the executive summary as a quick explanation of your business. After reading the executive summary, the reader should come away with a clear understanding of what service or product need the organization provides. In other words, you’ll briefly describe you are doing and how will you make money.

While you’ll want to spotlight unique advantages in this section, save the detailed supporting evidence, including charts and graphs for future sections of the report. Another way to think about this section of the business plan is like the back cover of a novel. When you read the back cover of a book you expect come away with an understanding of what the story is about, but you’ll need to read the book to get the full story and details. The same goes for the executive summary.

Since the goal in writing your business plan is to open a drive-thru coffee shop, the organization of this section is less critical than someone requiring a few million to launch a business idea.

You will likely be using this business plan as a way to get clear on the costs, operation plan, and details of your future business, not secure millions in capital. This section is still a requirement for future kiosk owners, however, as you’ll in most cases need to provide a business plan to demonstrate seriousness and viability.

While you shouldn’t be overly concerned about the structure of this section, Inc.com   offers   good suggestions for the content of this section. A description on how this section might look for a coffee business is below:

Company Description

Natural Blend’s Roasters is a drive-thru coffee shop that will serve sustainably sourced and organic coffee’s to residents in Temecula, California. The company will differentiate itself by telling the story of it’s coffees sourced from around the world. In addition to offering flavor profiles and taste combinations not available elsewhere in the city, we will contribute 5% of all revenue to charity.

The problem.

Temecula, California, is covered in chain coffee shops (Starbucks, McDonalds). The competition does not offer organic, sustainably sourced coffee offerings. This is also an area traveled by commuters that drive to San Diego or Los Angeles for work Monday – Friday. Some coffee shops do not offer drive-thru service that are more convenient for this group.

Your Solution

Our goal is to fill the gap in this area by offering a fast and convenient naturally sourced coffees that are not available elsewhere. Our coffee kiosk will be located just off the I-15 freeway enabling commuters to quickly purchase a cup of coffee and light breakfast.

The city of Temecula has steadily grown in population since the 1990s. In 1990, the city had only 27,000 residents. Fast forward to 2016, the population was 113,000. More families continue to move to the area in part due to more affordable housing in Southern California. Although housing is affordable, many high-paying jobs are located in San Diego or Los Angeles areas meaning that many of the residents commute 5-days per week.

Natural Blend’s Roasters plans to establish a brand in this growing Southern California town that does not currently have competition in the organic coffee space. We intend to build our brand in Temecula and expand to other nearby Southern California cities. 

Outdoor Coffee Kiosk. Photo Credit: Pinterest

The company description comes right after the executive summary. Here you will offer additional detail about your company that was not already covered in the summary. Some details you should include in this portion includes your coffee shop’s location, how large the company is, and what you plan you do.

You’ll also need to provide a brief mission statement in this area. This statement should be brief and provide an overarching direction for the business.

Mission Statement: We seek to provide an organic, responsibly sourced boutique coffee blends unavailable elsewhere in the Temecula / Murrieta area.  We will serve our customers with a drive-thru coffee kiosk that will make this offering more convenient for our customers and seek to make our community a better place.

The market analysis will evaluate key components critical to your small business. First, you will research the market size where you plan to operate. Fortunately, you don’t need to live in a big city to make a family-run coffee shop profitable. A town with 20,000 residents or more can provide a sufficient customer base. Thanks to the power of the internet, you won’t need to invest much time researching the market size and demographics. A few quick Google searches should yield the information you need for the first part of the market analysis like the one below:

Natural Blend’s Roasters will be located in Temecula, California. As of 2016, the population of Temecula was 113,000. Since 1990, the city has continued to grow by over 2,000 residents per year. We anticipate continued population growth over the next 5 years, which will benefit our business and bring in more potential customers. The median age in Temecula is 34 years of age. Roughly 68% of the population considers themselves Caucasian, 10% Asian, and 4% African American. There is also a significant Hispanic population as well.

One of the other advantages of operating in Temecula is that is has become a weekend destination for residents all over Southern California. Each weekend thousands of visitors drive to the Temecula Wine Country to enjoy wineries and dining. A significant number of breweries have also popped up in recent years that are attracting even more visitors. Our location off of the I-15 freeway will make us highly visible to visitors and offer a unique coffee experience that’s not available anywhere else in the area.

According to recent reports , coffee is consumed even more frequently than it was 5-years ago. On average in the United States, coffee drinkers consumer 3.1 cups per day . Independent coffee shops in the United States contribute $12 billion in annual sales. We hope to take a cut of this growing market within the Temecula / Murrieta area.

In the next section of the market analysis plan you will evaluate the strengths and weaknesses of local competitors. You should be looking for ways to integrate strengths and learn from what other coffee shops are doing wrong to serve unfulfilled needs locally.

Competitor #1: Starbucks – Globally recognized coffee chain with multiple retail and kiosk locations inside of grocery stores and Target.

Strengths: 

• Brand recognition
• Over 10 locations in the Temecula / Murrieta area.
• Customer loyalty.
• Consistent product offering and experience across locations.
• Free Wifi for guests.
• Some people don’t like Starbucks coffee.
• Market saturation. There are over 10 locations / kiosks in the Temecula / Murrieta area.

Competitor #2:  The Liquid Leaf – Independent coffee shop located in Murrieta.

• High-quality coffee.
• Wide variety of high-quality teas.
• Nice and comfortable interior.
• Less market awareness than other shops.
• Single location, independent shop.
• Some people incorrectly believe they only serve tea.
• No drive-thru service.

Competitor #3:  Intazza Coffee Works – Honest Trade coffee shop located near a well attended church and business park.

• Beautiful and spacious coffee shop.
• Wide selection of cold brews, coffees, and small plates.
• High-traffic location.
• Strong overall branding and mission statement.
• Wine, beer, and music on Friday nights.
• Near other independent coffee shops.

This is your opportunity to define the team member roles inside your organization. If you’re starting a small drive-thru kiosk, the initial management structure may be very simple: You’ll the be the CEO, head barista, and janitorial staff all in one! If this sounds like your situation, you won’t need to invest much time into developing this section of the business plan.

We also know that many of you will be running this business with a family member or partner. Even if you plan to operate the kiosk as a true two-person partnership this is a terrific opportunity to define clearly define each persons role inside the business. A clear role definition between partners is essential to ensure you’re both on the same page and prevent future issues.

In the planning stages of a business, it can be easy to overlook the often mundane aspects of operating a business. For example, who will do the book-keeping on a regular basis? How much will each business owner be paid as a salary? What days and hours will each part of the business? Who will be in charge of marketing? How will be in charge of ordering more coffee beans from the supplier? Getting the responsibilities of each partner on paper helps to clear up future misunderstandings that will happen after opening the business. This also helps to prevent feelings that one partner is working harder to make the business succeed than the other.

In addition to partners of the business, you’ll need to list employees and advisers you’re bringing on advise the business. If you hire an experienced mentor to offer coaching in the early days it can also help you to secure a loan because you’re business is more likely to succeed and help demonstrate seriousness.

Finally, here’s an example of how simple the organizational structure could look in a partnership in a small coffee shop:

Sally, Co-Founder / Owner. Roles: Handles day-to-day management of coffee shop Monday – Friday. Orders supplies and maintains inventory for business,

Betty, Co-Founder / Owner Roles: Manages book keeping / accounting for business, Day-to-Day management of coffee shop Saturday – Sunday. Secures catering, events, and completes marketing for the business.

Charles, Part-time Barista – Employee, Roles: Serve customers, make coffee, clean kiosk, provide excellent customer service.

Pete, Part-time Barista – Employee, Roles: Serve customers, make coffee, clean kiosk, provide excellent customer service.

Here you will list the types of coffees and food items you plan to serve at your coffee kiosk. In addition to beverages, it’s a wise idea to offer snacks or quick breakfast items to increase your average order value and total revenue for your business. Don’t feel obligated to make these side items yourself. If you notice with Starbucks, the food items are all pre-made and only need to be heated before served to customers. By serving already prepared items you remove preparation time, employee salaries (associated with food prep), and ensure faster service for customers. Here’s an example of what your menu might look like for a drive-thru coffee stand:

Note: Don’t forget to be as specific as possible in the business plan on where you plan to source products. If you have time, research your options for similar products from other vendors. In the event one of your vendors increases prices or goes out of business, you’ll already know where you can turn to source alternative products and keep things running smoothly.

Refuge Coffee Co. Food Truck.

In this section, you’ll list how much money you’ll need to borrow or raise to get the business started. In addition to the total dollar amount you’ll need to get started, be as specific as possible where you plan to invest the funds. Acceptable places to invest include coffee equipment, the building, rent, or inventory.  Whether you’re planning to raise capital through a bank loan or an investor, these individuals want to feel comfortable that money is being put toward a good use. Below is an example of a funding request for a coffee shop of any size:

Coffee Shop Funding Requirements: 

Bunn Axiom APS Twin Commercial Airpot Coffee Brewer – $1,399.00

Rancilio MD 40 Commercial Burr Espresso Grinder – $900.00

Refrigeration Unit – $1,500.00

The Oracle Touch Espresso Machine – $2,499.95

Vollrath 40701 Cayenne Half Size Counter Top Convection Oven (230v) – $1,309.05

Water Filtration System – $2,750.00

Custom Coffee Shop Kiosk Build – $30,000

Working Capital: $15,000

Total Funding Requirements: $55,358

Note: Small businesses are almost never fully funded through outside sources. Both banks and investors will want you to have “skin in the game” by investing a significant portion of your own money into the startup. Business owners often use their personal savings or tap into their 401K to get the initial capital needed to fund their business.

In this section, we are going to cover what is arguably the toughest part of the business planning: Estimating how much revenue you’ll make. This process is part science, part art, and some educated speculation too. Until you get out there into the world and start asking for money in exchange for your product or service, you never really know how it’s going to work so be ready to adjust these financial estimates in the weeks and months after you open.

While estimating the future revenues of a business that does not yet exist is difficult, that doesn’t mean it’s unimportant. This section will provide you with insight into the sales volumes you need to achieve a break-even point after expenses. This section forces you to take a hard look and determine the financial viability of the business before taking another step forward.  By the time, you get done projecting your sales figures, you may determine this business opportunity is ultimately not for you. That’s totally okay! You’ve got to make sure you’re starting a business with the potential to provide the lifestyle you want.

Income Expectations

In this area we’ll evaluate how much you can expect a drive-thru coffee shop to make in revenue each year. There are a few ways to being your research in this area. The first is simple enough start researching how much income independent coffee shops generate annually. According to this report from 2011 , the typical coffee shop generated $500,000 in annual revenue.

While this might sound like a pretty good annual revenue, keep in mind that these don’t offer much context to each coffee shop’s situation. These reports don’t tell you where the shops are located and how long they’ve been in business. The other flaw with being average is understand that half of the coffee shops make less than this number annually. It’s also a harsh reality that more than 50% of coffee shops will close their doors within the first 5-years of business.

When estimating revenue numbers for a small coffee business, we recommend being conservative with your sales figures. Even with the best spot in town, it will take time people to discover you. Here are some estimates that will influence your own sales figures:

Hours of Operation:  The longer you’re open, the more opportunity you have to generate sales. That being said, you probably don’t want to be open 24/7 because that would be both exhausting and higher in cost from a labor standpoint. Most coffee shops do the majority of their sales in the early morning and afternoon hours so we’ll assume the same to be true for your business.

You’ll also need to consider how many days you’ll want to be open each week. You’ll also need to ask yourself if you want to be open major holidays like Thanksgiving and Christmas Eve. While you may decide to be closed for certain holidays that is perfectly acceptable. Just make sure to account for these days off in your planning as you won’t make sales on days you’re closed.

Estimated Daily Sales for a Coffee Kiosk: 

Below is an example of hours of operation for a coffee kiosk.

5 a.m. – 3 p.m. Daily. – 10 hours per day. 7 Days per Week.

Using these hours, you have 70 total vending hours per week assuming no holidays. To keep the numbers simple, let’s estimate that you plan to sell 100 large cups of drip coffee per day at $3.00 a piece. This means you’re expecting to sell 10 cups of coffee per hour on average. At this rate, you’ll generate $300 in sales per day. This is a pretty conservative number considering many customers will order more than one cup of coffee or a snack. Still, these conservative numbers are smart approach when determining the viability of this business.

$3.00 Average Sale X 10 Average Transactions Per Hour = $2,100 per week in average revenue. Applying some basic math you would be yielding $8,400 per month. Annual sales numbers would be $100,800. Again, these numbers assume you are open for business 365 days per year and sell the same amount each day.

At this stage in your business, it’s acceptable to play around with the numbers a bit. Understand how much extra revenue you could generate by increasing your average order value to $4.50 instead of $3.00. Estimate what you business would look like if you increased average transactions per hour to 15 (not an unrealistic number for a coffee kiosk).

In reality your sales volume will change on different days and times of the day. Here’s a closer to real-life example of what a daily sales of a well-run coffee kiosk might look like:

• Monday:        $400
• Tuesday:       $275
• Wednesday:  $225
• Thursday:      $525
• Friday:           $600
• Saturday:      $800
• Sunday:        $600

Total Revenue:  $3,425 for the week (Or $13,700 per month, or $164,400 per year.)

Factors that Directly Influence Future Sales: 

As a business owner there are plenty of things you can do to increase revenue of a business. Here are some of the options available to you to increase revenues:

• Location: If you’re located in a busy parking lot next to a grocery store or off a major highway, you can expect to generate more sales. Finding the right location for your business is critical for it’s success.
• Average Order Value: If you’re able to increase the average sale amount, you can add a lot of money to the bottom line at the end of the year.
• Frequency of Visitors: In addition to finding more customers, getting the same customer to visit your kiosk 2 – 3 times per month can really increase bottom line metrics.
• Marketing: This broad category includes your signage, personal relationship, networking skills, and social media marketing skills.
• Catering and Event Business: By adding a catering arm to your coffee business, you can immediately add thousands in annual revenue to your small business. The success of catering and event businesses can be the difference between success and failure for coffee cart businesses.

Startup Costs:

• Drive-Thru Coffee Stand: Pricing depends largely on size and type of structure. Kiosks, carts, shipping containers, trucks and stands can all be utilized for this business.
• Construction: Curb modifications, landscaping, lighting, electrical or signage installation.
• Coffee Shop Equipment: Espresso machines, water purification systems, refrigeration units.
• Initial Inventory: Coffee beans, creams, syrups, cups, straws, sugar, napkins.
• Point-of-Sale System / Cash Register

Total startup costs are extremely variable. On the low-end you can start a drive-thru coffee kiosk for around $40,000. After considering minor construction updates to the vending area and commercial grade coffee equipment you can expect to pay $100,000 – $150,000 all-in for startup costs.

Monthly Business Costs:

• Cost of Goods Sold (COGs):
• Debt Payments (If Any):
• Accounting / Bookkeeping:

Business Plan Template : Looking for more examples of a business plan that you can download? Check out our previous podcast interview / template created by a food truck vendor.

POS System : If you’re planning to open a coffee kiosk, you’ll need a way to accept credit card payments fast and safely. Learn more about the point-of-sale systems we recommend for food and beverage businesses.

Coffee Business Startup Costs : An estimate of all he costs associated with opening a coffee business.

How Much Does a Drive-Thru Coffee Stand Make in a Year? : Annual estimates and opinions from a variety of folks on Quora.

Looking for additional resources to help you start a coffee kiosk? Here’s some of the best we’ve found published online. The PDF below for a company called The Daily Perc is worth checking out while you’re still in the business planning phase.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

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About the Author: Brett Lindenberg

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Coffee flows from barista to consumer in a variety of ways and settings, including coffee shops, coffee stands, and coffee kiosks.

Each serves a great cup of coffee and a purpose for both consumers and operators.

Benefits of a Drive-Thru Coffee Kiosk

A major advantage a drive-thru coffee kiosk has over a purely sit-down coffee shop is that the kiosk can serve more customers.

For customers, a full coffee shop can be a gathering place and a spot to hang out, while a coffee kiosk can be a convenient way for people on the go to grab a cup. For entrepreneurs, a kiosk is also an amazing opportunity to enter the coffee world at a low investment.

A Statista report found that drive-thru coffee orders have increased over the past five years and that 46 percent of people bought coffee at a drive-thru the day before.

Consumers commuting to and from work or running errands want an amazing cup of coffee at arm’s reach.

Lower Costs

The costs are generally lower to open a kiosk.

The real estate investment is significantly lower for a drive-thru than for a traditional coffee shop because a kiosk simply doesn’t require as big a footprint as a coffee shop. The kiosk also doesn’t need to be embedded in an expensive, trendy neighborhood to capture foot traffic; it need only be easy to access and visible, in an area with the right demographics.

A drive-thru coffee kiosk needs fewer employees than a coffee shop, reducing labor costs dramatically. Interior decor and furnishing costs are non-existent in a kiosk. And even less equipment may be necessary than in a coffee shop, depending on the menu.

Scooter’s Coffee’s® more than 300 locations include both models, a coffee shop and a drive-thru kiosk. Each offers outstanding opportunities for entrepreneurs, according to a report by QSR . The investment to open a Scooter’s Coffee ranges from $381,000 to $587,000, depending on the model, and includes the franchise fee of $40,000.

A kiosk concept also can lend itself to scalability for multi-unit franchising. Customers become familiar with the brand and rely on the sameness of each unit’s ability to give them the amazing coffee they want.

How to Get Started

If you choose to buy into a franchise brand, you essentially can skip this section, because the company will have a system in place to get you rolling.

But, if you are opening an independent kiosk, you have a lot of homework to do. First, decide what your level of offering will be. Will your drive-thru coffee kiosk offer sophisticated drinks or just basic coffee? Will you offer baked goods or other foods?

Analyze the market. Who are your competitors, where are they, and what do they offer? How will your business be organized, managed, and staffed? How will you handle marketing? What about funding and financial projections.

Where will your kiosk be located , and why?

These considerations and a number of others will go into your business plan .

As for opening the kiosk itself, you can borrow from a lot of the advice for opening a coffee shop .

The Rewards

Because of the lower costs of launching and operating a coffee kiosk, along with the higher volume a kiosk can serve, the potential profit margins look very good.

For example, a Scooter’s Coffee kiosk can bring in an average unit volume of $761,277 annually, with a 26.3 percent net profit margin. Labor cost for a kiosk typically runs an average of 21.6 percent. Owners of Scooter’s Coffee saw an average of 11.62 percent year-over-year growth from 2018 to 2019.

All in all, a drive-thru coffee franchise makes a lot of good sense for entrepreneurs entering the coffee market.

Scooter’s Coffee has been serving up delicious coffee, tasty treats, and genuine smiles since 1998. Visit OwnAScooters.com today to learn more about joining the Scooter’s team and making your dreams a reality.

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How to Create a Coffee Shop Business Plan and Executive Summary: Free Template & Guide

By Debra Weinryb

Before you open a coffee shop, you will need to have a coffee shop business plan. This important document acts as a roadmap for your coffee shop business adventure – with everything you need to turn your business dreams into a reality. 

If you’re passionate about coffee but have never written a business plan before, it can be nerve-racking to start. To help you out, we’ve put together a complete guide to writing a successful coffee shop business plan. In this guide, we’ll cover:

• What is a coffee shop business plan?
• How to write a business plan for a coffee shop
• The 10 sections of every successful coffee shop business plan
• A free coffee shop business plan template

Create a custom business plan for your coffee shop concept with this free template.

What is a Coffee Shop Business Plan?

A coffee shop business plan is a document that explains what your business idea is and how it will succeed. It answers several questions, like how you will set up your coffee shop, how you will fund your business, and what revenue you expect to make. It includes information about your marketing plan, sales strategy, coffee shop customers , pricing structure, competitors, required labor, and financial plan.

Similar in length to a traditional restaurant business plan , it’s a succinct document that usually spans 15-20 pages, but no more than 30 pages. Coffee shop business owners can make their plans pop with visuals like photos and designs of their coffee house, and site plans of their retail store. Charts and graphs are also used to show financial inventory information, like how much coffee beans will be purchased monthly and at what cost, for example.

Once complete, you will be able to show your coffee house business plan to potential investors, bankers, and business partners. That’s why it’s so important to dedicate a large amount of time and energy into getting your java shop business plan underway early on.

How to Write a Business Plan for a Coffee Shop

With the proper guidance, your brew shop business plan can be easy to write. That’s why having a coffee shop business plan template is a useful aid for conceptualizing your business and goals before you start to write. Additionally, having a coffee shop business plan example can help you think of key elements to demonstrate your coffee shop’s potential for growth and profitability – which are both important to attract funding.

Elements of a Coffee Shop Business Plan

Executive summary for a coffee business .

Start with your executive summary – a short and high-level overview of each section in your coffee house business plan. In any business plan sample for a coffee shop, you’ll see that this is the first section because it gives readers crucial information about your business before you dive into details.

The executive summary section describes your business concept, the problem it solves, your target market, financial highlights, lease information, as well as your vision for the menu, products, and how you will service coffee – whether that’s in a kiosk, drive through, pickup, or sit-down coffee shop. 

As you write your executive summary, consider who will read your brew shop business plan and what you would like them to know. After all, you want to capture your reader’s attention and entice them to continue to read or even invest!

Here are a few key points of interest you can mention in your executive summary:

• Ambiance: The character and atmosphere of your coffee shop
• Location: Information on your potential foot traffic, facility/lease, and seating capacity.
• Kitchen storage: Space for multiple blends of coffee or a high-end espresso machine.
• Goals: Your mission statement and guiding principles that will drive your success.
• Funding: What funds you need and how you will use them to achieve your vision.

Business Overview

The Business Overview section takes a deeper dive into the coffee industry as a whole, your local market, and what makes your coffee shop model unique among the competition. Here, start by giving a brief overview as to when and why you started your coffee shop business. In addition, you can include major achievements such as hitting target sales goals or opening new coffee shop locations.

In this section, you can also go into more detail about the business operations of your neighborhood coffee shop . For example, explain what coffee and food products you will offer, your hiring and labor practices, and how you’ll brew coffee. This, of course, will depend on your coffee shop business model. 

Here are a few types of coffee shops and how they could be described:

• Grab-and-go coffee shop: Pickup or drive through only, so folks can grab a cup of coffee in a heartbeat
• Traditional coffee shop: Sells baked goodies and a variety of coffee drinks in a relaxed atmosphere
• The coffee bar: Like a homey living room, with lounge music, WiFi, and fresh coffee

Management and Staff

In this section, you will talk about ownership. Start with the business owner(s) who will manage your coffee shop, and talk about their experiences/qualifications that will make them successful. You’ll also include details of who will take care of your day-to-day coffee shop operations. 

Every coffee shop will need baristas who take care of sales and make drinks, but those that sell food may also need someone to operate basic kitchen equipment. Additionally, you may want to hire someone to do marketing and advertising, or an accountant to take care of your bookkeeping. 

After deciding on what jobs you want to create, you’ll need to identify if they are part-time or full-time, how you will recruit/train them (e.g., barista training), and what you will pay them in wages and benefits. Your employees will factor into your financial forecast and expenses later on in your business plan for a coffee shop, so it’s essential to get a head start on your hiring budget.

Coffee Shop Market Analysis

Your Market Analysis section should show that you’ve looked at your target market, assessed your location, and understand how you’ll compete against other coffee shops in the area. Remember to consider what makes your restaurant unique and what will help it stand out. Here are two ways you can do just that:

Mention if your coffee shop is in a central location, such as near a college where students break for lunch, or next to office buildings where professionals drop in on their way to work. If you are one of many coffee shops in an area, consider pointing out what makes you different, like your wide variety of specialty coffees and the quality of your food.

Customer Analysis

Include information about your ideal customer – with details on who they are, why they shop at your coffee shop, and any metrics. If you performed market research before starting your coffee shop, include that too. For example, if you have data on a high demand for espresso in your area, the sales potential for a drive-through espresso stand could be very promising.

Sample Menu

A section with a sample menu lets investors know exactly what you’ll be serving. Keep in mind that your sample menu should be a differentiator – otherwise, why would investors think that customers should choose your coffee over competitors who serve similar drinks?

Here are a few tips for choosing what to include in your great sample menu:

• Think about the types of coffee beans that could set you apart. Maybe you only serve organic coffee beans, unlike your competitors.
• Cater the types of drinks you serve to your target market. For a young customer, sweet frappuccinos, hot chocolates, and drinks topped with whipped cream can be popular. For health-conscious consumers, options like tea and “light” coffee may perform better.
• If your customers will be hungry, such as students on a lunch break, or employees on their way to work, then consider including food items like pastries.

Marketing Plan and Publicity

An effective marketing plan is essential for bringing new customers through your coffee shop’s door and retaining your loyal guests. In this section, start by describing how you want to drive incoming traffic, in addition to what budget you have in mind, and your expected return on investment. If you have a lot of detailed information, you may want to create a separate marketing plan document.

To cover all your bases, you can include the Four Ps of Marketing:

• Product: What beverage and food products you will offer? For example, will you offer non-coffee drinks, frappuccinos, espresso, or cold brews?
• Price: What is your average price point and how does it compare to competitive coffee shops?
• Place: The location of your coffee shop and how it will impact your success. For example, will you operate kiosks, and if so, where will they be placed to get the most foot traffic?
• Promos: How will you drive customers to your location(s)? Examples include live music, giving free samples, advertising, or partnering with influencers or other organizations.

Business Operations and Operating Plan

The business plan operations section includes the physical requirements of your coffee shop business, like retail space, specialized equipment, supplies, and labor. When describing your business’ operational expenses, also consider showing where your coffee shop is trying to save money. For example, if you are buying used furniture or equipment, let your reader or potential investor know how you are cutting losses. 

Here are a few areas you can include in the operating plan section:

Retail Space

• Space you plan to lease, buy, or rent for your coffee shop
• Parking spaces for a truck or for customers to access your coffee shop

Specialized Equipment

• Coffee machines like a coffee grinder, a brewing machine, or a hot water dispenser
• Specific arrangements like a sandwich prep table, counter space, or a display case
• Technology such as a coffee shop POS to process transactions and track inventory
• List your suppliers according to type – for your coffee beans and other food and drink products
• Menu items you will buy vs. make in your coffee shop, such as croissants or cookies
• The frequency at which you need to restock your coffee shop inventory
• Staff such as a Barista to brew coffee
• Staff to do food preparation, menu creation, and cleaning
• A manager to oversee payroll and human resources

Financial Forecast and Expenses

This is an important section, especially if you need to attract investors to your coffee shop. Since coffee shops are often smaller storefronts, usually with a lower profit margin , this section needs to emphasize how your coffee shop business will grow and be profitable in the long-term. 

Your financial forecast and expenses section should include the following:

• Cash flow statement with monthly projections for all your coffee shop purchases
• Balance sheet to give investors a snapshot of your assets, liabilities and equity
• Break even analysis to demonstrate the sales you need in order to make a profit

Coffee Shop Business Plan: Next Steps and Plan Template

To get ideas of details to include, use a coffee shop business plan sample.

Whether you own a coffee shop or are just starting out, writing a coffee shop business plan is essential to your success. In such a highly competitive coffee market , you need a business plan to show potential investors what makes your store stand out. 

If you’re looking for a coffee shop business plan example, a template is a great place to start. By using a coffee business plan template , you can improve your chances of securing funding or attracting new business partners. Using a business plan sample for a coffee shop will also keep you organized and show readers how your coffee shop can be successful.

FAQs: Coffee Shop Business Plan

If you have any lingering questions, we’ve answered the top coffee shop business plan FAQs.

How profitable is a coffee shop?

A coffee shop business’ profits can range from 2.5% to 85% of gross sales, according to this Chron article . The amount of profit depends on the size of your coffee shop – smaller coffee shops usually have lower profits.

How do you start a coffee shop business?

To start a coffee shop business, do lots of research on the industry and your market so you can plan how to separate yourself, your menu, and the quality of your products from competitor coffee shops. Consider where your coffee shop might be located and what kind of customer base you’ll have. Map out the expected costs for operations, marketing, etc. in a financial plan. This will help you plan a strategy for success so you can create a strong coffee shop business plan to present to potential investors.

How much budget is needed to open a coffee shop?

How much budget you need to open a coffee shop will depend on the location of your business. Start by doing some research on real estate in the area where you want your coffee shop business, suppliers for your menu items, cost of hiring employees, and other operating costs. Also, consider what kind of marketing campaigns – such as email, direct mail, and advertisements – that you might want to run and include those in your budget too.

How do you start a business proposal for a coffee shop?

To start a business proposal for a coffee shop, use a coffee shop business plan sample and make sure you include the key sections: an executive summary, business overview, management and staff, market analysis, marketing and publicity, operations plan, and financial forecast and expenses.

Also, make sure you do enough research before you start so you understand how a coffee shop business works, your market, and your competitors, and have relevant facts and figures to support the plan for your new business. 

Debra was a Content Marketing Specialist at TouchBistro, writing about the latest food and restaurant industry trends. In her spare time, Debra enjoys baking and eating together with family and friends.

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2. Write an executive summary

An executive summary is like a north star of your business plan. It will act as a guiding light for stakeholders to understand your journey ahead.

Investors will read the executive summary of your coffee shop business plan before even allowing you a presentation.  So definitely it needs to be compelling and converting.

Keep your executive summary concise but detailed enough that it summarizes the key points of your entire plan. Include the problems you would be solving and the solutions you have to offer. Adapt a storytelling tone and focus on highlighting the business goals, financials, objectives, and overall business strategy.

Now, move ahead and visit this part when you are done writing for the entire plan. Summarizing becomes much easier and more effective when you are aware of the entire plan’s details.

Also, two pages are more than enough for writing a capturing executive summary.

3. Conduct a competitive and market analysis

Build a strong foundation for your coffee business by diving deep into the market research of the coffee industry, competitors, target audience, market trends, and your attainable target market.

Analyze the coffee shop industry from a macro viewpoint and then gradually narrow it down to your particular market. For instance, the revenue in the US coffee market size was $85.2 billion in 2022 and is expected to grow by 3.21% between 2023-2028.

Now, identify your targeted available market (TAM) from this and analyze the growth potential of your particular coffee shop. Overall, try to show that the coffee shop business has a thriving opportunity to grow in the market.

The market analysis for a coffee shop business must include the study of the following:

Customer analysis

Customer analysis is essential to identify your target customers. Having a thorough understanding of your target market will help formulate the business and market strategies appropriate for your business.

Create the buyer persona of your ideal customer. Focus on these details to outline your ideal customer:

• Customer demographics: Age, gender, location, income, occupation, and ethnicity of the customers who will visit your coffee shop.
• Customer psychographics: Beliefs and values of your ideal customer, their interests, spending pattern, and their media consumption.

For instance, the ideal customer for Steamy Sips is 23-38 years old and works in a corporation. He/ She likes to spend money on coffee regularly and prefers fresh roasted seasonal brews, is socializing, and loves working in a cafe remotely.

Competitors analysis

After determining your target market, look around and identify your potential competitors.

Begin by identifying the top competitors of your coffee shop. This can be neighboring coffee shops, kiosks, or coffee karts that offer similar services to your business.

Now conduct a SWOT analysis of these coffee shops by analyzing their strengths and weaknesses. Also, analyze your strengths against competitors and highlight your competitive edge in the market. Be realistic with your assessment as this will form the foundation of your related business policies.

Lastly, identify if there are any stellar opportunities for you to leverage in this market.

Collect data from highly authoritative websites, data publications, and local studies specialized in the coffee industry. For instance, SBA , SCA coffee , Mintel , Business Wire , COFFEEBI , etc.

This section is your chance to prove to the potential investors that you are aware of the market challenges and there exist favorable chances for your coffee shop to thrive and grow.

4. Prepare a company overview

Just like the executive summary of your coffee shop business plan, this section includes a brief business description of your coffee shop. It offers readers a peek into your business structure, goals, mission, and company values.

Depending on your market analyses choose the type and structure of your business concept. Clearly describe whether you will start a cafe or coffee shop, coffee kart, coffee bar, or coffee house and whether the business structure will be LLC, partnership, or sole proprietorship.

Further include your mission statement, coffee shop objectives, and goals to complete the company overview section.

Mission statement: A mission statement highlights the purpose of your coffee shop’s existence and its long-term objective.

• For instance, Steaming Sips’ mission is to cultivate a culture of freshly roasted coffee, serving a welcoming space for young individuals to connect, create, and unwind with every cup of our brews.

Coffee shop objectives: In this part, highlight your business objectives in terms of milestones, growth goals, revenue goals, sales numbers, etc.

• For instance, Steaming Sips aims to open 3 branches across San Fransisco by the end of 2025.

5. Present your sample menu

The market research earlier helped you understand your potential audience in great detail. Now, it’s time to decide what to offer on your menu.

A sample menu is an important component of your coffee shop business plan. With a menu, investors will know what exactly you will be serving and what makes you different.

A coffee shop can stand apart selling just coffee drinks. However, there are many coffee shops that sell coffee and food products together. Depending on your coffee shop concept and the target market, decide the menu items.

Here are a few things to consider while making your menu and establishing yourself as a specialty coffee shop.

• Different types of coffee drinks that suit your customer’s taste. For ex. filtered coffee, frappuccino, brewed coffee, hot coffee, etc.
• The type of coffee beans to produce high-quality coffee, e.g. organic coffee beans.
• Different types of coffee roasts, e.g. dark roast, medium roast, light roast.
• Different types of milk, e.g. plant-based milk options and dairy milk.
• Seasonal coffee specialties.

Strategically place the items in your menu and add the prices alongside. Incorporate branding elements of your coffee shop in the menu as well.

6. Coffee shop design and layout

Till now, the coffee shop idea was just a business concept, jumbled randomly across your mind. Writing a business plan will help you to sort those ideas, one section at a time.

The design and layout section helps potential investors visualize the appearance of your coffee shop. It is your chance to help them understand your coffee shop concept and the aspects that set you apart from other coffee shops.

Begin by highlighting your coffee shop location in this section. Briefly explain how the location is suitable for your potential customers.

Also, present the moodboard of your coffee shop and highlight the branding and visual elements of its design.

Overall, explain how you will create a welcoming atmosphere for your customers by incorporating design and decor elements in your shop.

7. Prepare a coffee shop marketing plan

Now that you have the concept, design, and menu for a coffee shop, it’s time to work on its marketing plan. The coffee market is intensely competitive and only a solid marketing action plan can differentiate your business from other coffee shops.

Using your market research, identify the best marketing strategy for your business. Ideally, coffee shops build a cohesive brand image using a mix of digital marketing practices.

For instance, a website can be used to build a robust web image, while social media can be used to connect with your target audience organically. Similarly, your coffee shop emails can focus on special offers and promotional invites while paid ads can help you target the wider audience.

In this section, you also highlight various promotional activities for your cafe such as karaoke evenings, art workshops, musical nights, happy coffee hours, etc.

Overall a comprehensive marketing plan must answer the following questions:

• How will you draw coffee enthusiasts to your coffee shop?
• What will be the pricing strategy of your coffee shop?
• What will be your marketing budget?
• What marketing channels will you use and who will undertake the marketing activities?
• Will there be any promotional events at the cafe? If so, what type of events?

8. Introduce your management team

In this section, you will introduce the management team that will ensure the smooth functioning of your coffee shop business.

Begin by introducing the coffee shop owners and their relevant experience in the coffee market. Also, clarify if you will work both as owner and manager or hire a coffee shop manager to look after the day-to-day operations.

If you are going to hire a manager, introduce them and their key responsibilities in the section. Offer a brief description of their skills, experience, and expertise that can help your coffee shop business.

Overall, this section shows the potential investors that you have all the right people in a team to drive your coffee shop toward success.

9. Outline your operational plan

This section of a coffee plan offers brief details of everyday business processes that will guide you to build and run a successful coffee shop.

An operations plan includes a lot of details, answering some of these prominent questions.

• Inventory and stock management: How will you manage and track the inventory? Who will be responsible for stock management? How often would you restock the inventory?
• Production: Who will develop the recipes for coffee beverages? Will there be recipe cost cards for coffee preparation? Will there be kitchen staff working with food orders or will you outsource that?
• Coffee shop equipment: What equipment will you buy for the coffee shop, i.e. espresso machine, coffee grinders, etc? Will that be a new purchase or a second-hand one? How much will the equipment cost?
• Management: Who will serve the food and coffee in the shop? Who will look after customer complaints? What is the conflict resolution system at your coffee shop?
• Technology: What technologies will you use at your coffee shop? Which payment and POS system will you use? Will there be an ordering kiosk?

A well-planned operations plan demonstrates your ability to run a coffee shop to your readers. So keep it detailed and revamp it as and when needed.

10. Create a Financial Plan

A financial plan helps assess the viability of your business idea by evaluating its financial aspects. It’s an important part of your coffee shop business plan whether you want to seek funding or not.

A well-built financial plan is presented in numbers, graphs, and charts and includes the following:

• Evaluation of startup costs: Identify the startup costs of your proposed coffee shop. Take into account the costs for lease rental, licenses, equipment, remodeling as well as operating expenses for the first few months.
• Sales forecasts and pricing: Determine the drink sales for your coffee shop and your pricing structure by conducting market research.
• Operating costs: Your financial projections should include a thorough calculation of operating expenses to run a coffee shop business.
• Balance sheet: A balance sheet will help investors assess your assets and liabilities and the liquidity of your business.
• Cash flow statement: Make cash flow projections and demonstrate the inward and outward flow of money in the business.
• Income statement: The figures in this sheet help evaluate the profitability of your business
• Break-even analysis: The calculations here will help determine the sales level after which your coffee shop will start making a profit.

Now, making all these financial projections and calculations is a bit taxing. Not only that, you will have to create visual reports to make the financial section appealing and insightful.

Well, let’s make things easier with our financial forecasting tool. Simply enter your assumptions in a tab and our tool will generate important key reports for your business.

Don’t stress. You don’t need to worry about the visual reports anymore. Go, check your dashboard. You will have all the visual reports ready to be added to your financial plan.

And that’s your detailed guide to writing your coffee shop business plan. Now, let’s check the latest industry trends ruling the coffee shop market. 

Coffee Shop Industry Highlights 2023

Let’s dive further deep into market analysis with these latest industry trends in the coffee shop market:

• Coffee shop industry: The US coffee shop industry grew from $36 billion to 45.8 billion dollars between 2020-2022.
• Number of coffee shops: According to Statista , in 2022 there were a total of 38.4 thousand coffee shops in the US.
• Coffee drinkers: A performed market research indicates that the top coffee consumers aren’t youngsters, but seniors. Nearly, 70% of seniors consume coffee regularly.
• Employment growth rate: The total number of people employees in the coffee shop industry in th US increased on average by 4.9% between 2018-2023.
• Specialty coffee market: According to Grandview research , the US specialty coffee market is expected to grow at 10.9% CAGR between 2023-2030.
• Price per cup: According to Business Insider , the average price per coffee cup in the coffee shop is almost $5, making it an affordable luxury for people.

Related Coffee Shop Resources

• Coffee Shop Operational Plan
• Coffee Shop Financial Plan
• Coffee Shop Marketing Plan
• Latest Coffee Shop Business Trends

Download a sample coffee shop business plan

Need help writing your business plan? Let’s ease your plan writing process with our coffee shop business plan pdf . Download it for free and customize it as per your needs.

This modern intuitive template offers a step-by-step guide that will help you write a comprehensive and actionable business plan. It’s designed specifically for coffee shop businesses and includes examples relevant to your industry.

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Whether you are starting your own coffee shop or taking over an existing coffee business, Upmetrics’ insightful guides and resources will help you craft a compelling business plan in easy steps.

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Frequently asked questions, what are the key components of a successful coffee shop business plan.

The key elements of a coffee shop business plan are

• Executive summary
• Business overview
• Coffee industry and market analysis
• Sample menu
• Coffee shop design and layout
• Marketing and sales plan
• Key management team
• Operations plan
• Financial plan

Should we consider franchising our coffee shop?

Yes, you can. Franchising is a proven way of increasing the reach and profitability of your coffee business. Moreover, it’s easy to scale your business through a franchise business model.

What is a traditional business plan for a coffee shop?

A traditional plan is very similar to modern business plans. It includes a summary of the company’s goals, objectives, business values, marketing objectives, and financial plan. The modern plans, however, are intuitively designed to be more suited to investors interest.

Do I need a business plan to secure funding for my coffee shop?

Yes. Investors and investing firms will ask for a business plan before giving you a chance to present the coffee shop concept. By studying your plan, they will gauge the viability of your coffee business, and depending on the analysis they will decide whether to invest or not.

What should I include in the financial projections section of my business plan?

The financial projections of your coffee shop plan must include the following:

• Sales forecast
• Startup cost estimates
• Operating costs
• Balance sheet
• Income statement
• Cash flow statement
• Break-even analysis

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Sample Coffee Shop Business Plan

Writing a business plan is a crucial step in starting a coffee shop. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring coffee shop business owners, having access to a sample coffee shop business plan can be especially helpful in providing direction and gaining insight into how to draft their own coffee shop business plan.

Download our Ultimate Coffee Shop Business Plan Template

Having a thorough business plan in place is critical for any successful coffee shop venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A coffee shop business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The coffee shop business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your coffee shop as Growthink’s Ultimate Coffee Shop Business Plan Template , but it can help you write a coffee shop business plan of your own.

Example – BeanBrews Corner

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At BeanBrews Corner, we’re proud to introduce our community-focused coffee shop located in the heart of the city’s bustling downtown area. Our mission is to serve high-quality, artisanal coffee and a selection of gourmet pastries and sandwiches, catering to both the early morning rush and the leisurely afternoon crowd. Our establishment is not just about serving great coffee; it’s a place where patrons can feel at home, whether they’re grabbing a quick takeaway or settling in for a few hours of work or relaxation. With our prime location and commitment to excellence in every cup, BeanBrews Corner aims to become a beloved staple in our local community, offering a warm, welcoming atmosphere that coffee lovers will cherish.

Our journey at BeanBrews Corner has been marked by several key success factors and accomplishments. Our focus on high-quality ingredients, coupled with our staff’s expertise in coffee brewing, has allowed us to offer a distinctive selection of coffee blends and drinks that stand out in the market. Our location has also played a crucial role in our success, providing us with high foot traffic and visibility. To date, we’ve successfully fostered a loyal customer base through our exceptional service and inviting atmosphere. Additionally, our engagement with the local community through events and partnerships has strengthened our brand presence and contributed significantly to our growth.

The coffee shop industry is experiencing a period of robust growth, driven by increasing consumer demand for specialty coffee and a rising culture of coffee appreciation. This industry is characterized by its high competitiveness and the importance of location, product quality, and brand differentiation. There is a significant trend toward sustainability and ethical sourcing of coffee beans, as well as an increasing preference for unique and customizable coffee experiences. Given these trends, BeanBrews Corner is positioned to thrive by focusing on quality, sustainability, and creating a unique customer experience that resonates with the values and preferences of today’s coffee enthusiasts.

Our target customers range from busy professionals seeking a quick coffee fix to students and remote workers looking for a cozy place to spend several hours. We also cater to coffee aficionados who appreciate the art of coffee making and seek unique blends and brewing techniques. Recognizing the diverse needs of our clientele, we’ve designed our product offerings and store layout to create a welcoming environment for everyone. Our approach to customer service is tailored to make every visit memorable, ensuring that BeanBrews Corner becomes a preferred destination for a wide range of coffee lovers in our community.

Java Joe’s: A chain with a wide selection of coffee and quick service. The Grind: Known for its cozy atmosphere and strong community engagement. Café Artisan: Focuses on high-end, specialty coffee offerings.

Our competitive advantages lie in our commitment to quality, our prime location, and our strong community ties. Unlike our competitors, we balance the convenience of quick service with the experience of enjoying artisanal coffee in a welcoming environment, making us a go-to spot for a broad customer base.

Our product line includes a wide variety of artisanal coffees, gourmet pastries, and sandwiches, with a focus on quality and uniqueness. Our pricing strategy is competitive, aimed at offering value for premium products. To promote BeanBrews Corner, we leverage social media, local events, and word-of-mouth, emphasizing our community involvement and unique offerings. We plan to introduce loyalty programs and seasonal promotions to encourage repeat business and attract new customers.

At BeanBrews Corner, our daily operations are centered around ensuring excellence in every aspect of our service. This includes meticulous inventory management, strict quality control, outstanding customer service, maintaining cleanliness and hygiene, efficient order fulfillment, effective financial management, strategic staff management, proactive marketing and promotion efforts, attentive feedback collection, and responsible energy and resource management. Our operational milestones include achieving consistent customer satisfaction, expanding our product offerings, and implementing sustainable practices across all operations.

Our management team at BeanBrews Corner brings together individuals with a passion for coffee and a wealth of experience in the hospitality industry. Led by our founder, a seasoned barista and entrepreneur, our team includes experts in operations, marketing, and customer service. Together, we share a commitment to creating an unrivaled coffee experience for our customers, fostering a positive work environment for our staff, and contributing to our community’s vibrancy. Our collective expertise and dedication are the driving forces behind our success and growth.

Welcome to BeanBrews Corner, a fresh and vibrant coffee shop nestled in the heart of Charlotte, NC. As a local coffee shop, we pride ourselves on filling a much-needed gap in the area—a high-quality, local coffee experience. Our passion for coffee, combined with a commitment to our community, drives us to serve not just a drink, but an experience.

At BeanBrews Corner, our menu boasts a wide range of offerings designed to cater to diverse tastes and preferences. Our coffee beverages stand out for their quality and variety, ensuring every coffee lover finds their perfect cup with us. For those who prefer a different kind of warm comfort, our tea selection offers both classic favorites and unique blends. But we don’t stop at drinks; our pastries and bakery items are the perfect companions to our beverages, made fresh daily. For those looking for something more substantial, we offer a selection of sandwiches and snacks, ideal for a quick lunch or a leisurely afternoon treat. And for those special occasions or simply to indulge, our specialty drinks provide a unique BeanBrews Corner experience.

Our location in Charlotte, NC, is no accident. We chose this vibrant city to be close to our customers, understanding their needs and being part of the community we serve. It’s not just about serving coffee; it’s about creating a space where people can gather, share, and connect.

BeanBrews Corner’s potential for success is rooted deeply in several key factors. Our founder brings invaluable experience, having previously run a successful coffee shop. This experience guides our vision and operations, ensuring we understand the intricacies of creating a beloved coffee destination. Furthermore, our commitment to quality sets us apart; we confidently claim to make better coffee than our competition, supported by our extensive variety of coffee and tea options. This combination of experience, quality, and variety positions us uniquely in the market, ready to become a favorite among the coffee-loving community of Charlotte.

Since our founding on January 6, 2024, we’ve made significant strides as a Limited Liability Company. Our journey began with the essentials: developing a company name that resonates with our vision, designing a logo that reflects our brand, and securing a great location that meets the needs of our customers and our business. These accomplishments are just the beginning of our story—one that we are excited to continue writing with our community in Charlotte.

The Coffee Shop industry in the United States is currently a thriving market, with an estimated size of over $45 billion. This figure reflects the growing popularity of coffee culture and the increasing demand for specialty coffee beverages among consumers. With a steady increase in coffee consumption over the years, the industry is expected to continue its growth trend in the coming years.

One of the key trends in the Coffee Shop industry is the shift towards customization and personalization. Consumers are looking for unique and personalized experiences when it comes to their coffee choices, driving the demand for specialty coffee shops like BeanBrews Corner. With a focus on providing high-quality, customizable coffee options, BeanBrews Corner is well-positioned to capitalize on this trend and attract a loyal customer base in Charlotte, NC.

Furthermore, the increasing preference for convenient, on-the-go coffee options has also been a driving force in the industry. With more consumers opting for quick and efficient coffee solutions, BeanBrews Corner can leverage this trend by offering fast service and grab-and-go options for busy customers. By aligning its offerings with the current market trends, BeanBrews Corner can establish itself as a competitive player in the Coffee Shop industry in Charlotte, NC.

Below is a description of our target customers and their core needs.

Target Customers

BeanBrews Corner will target a diverse range of customers, with local residents forming the core of its clientele. These individuals, seeking convenience along with quality coffee and a comfortable space to relax or work in, will find BeanBrews Corner especially appealing. The shop will tailor its offerings to meet the preferences and needs of this group, ensuring a steady flow of patrons from the surrounding neighborhoods.

Commuters and professionals working in or near Charlotte will also constitute a significant customer segment for BeanBrews Corner. The shop will provide a quick and efficient service for those in need of a morning coffee fix or a casual meeting spot. By offering Wi-Fi and work-friendly spaces, BeanBrews Corner will cater to the demands of this busy demographic, establishing itself as a go-to spot for both convenience and quality.

Moreover, BeanBrews Corner will also attract students and young adults looking for a cozy place to study, socialize, or enjoy artisan coffee. This segment values atmosphere as much as the quality of the coffee, and thus, the shop will create a welcoming and vibrant environment. Special promotions and events aimed at this demographic will further ensure their loyalty and frequent visits.

Customer Needs

BeanBrews Corner provides high-quality coffee that meets the expectations of residents with a discerning taste. Customers can savor an array of expertly crafted beverages, ensuring that their desire for premium coffee is fully satisfied. This commitment to excellence sets the foundation for a loyal customer base that values superior taste and quality.

In addition to serving top-tier coffee, BeanBrews Corner creates a welcoming atmosphere where individuals and groups can gather, work, or relax. The shop offers comfortable seating and complimentary Wi-Fi, catering to the needs of remote workers, students, and casual meet-ups. This environment encourages customers to spend time enjoying their coffee, fostering a sense of community and belonging.

BeanBrews Corner understands the importance of convenience for its customers. The coffee shop provides options for quick service, including online ordering and a mobile app for fast pick-ups. This ensures that even the busiest customers can enjoy their favorite beverages without significant delays, meeting the modern need for efficiency and time management.

BeanBrews Corner’s competitors include the following companies:

Summit Coffee – SouthPark:

Summit Coffee – SouthPark offers a wide variety of coffee blends and specialty drinks, as well as a selection of baked goods and light bites. Their price points cater to the mid-range consumer, providing a balance between affordability and premium quality. The revenue generated by Summit Coffee – SouthPark signifies a strong presence in the Charlotte market, with growth reflecting a loyal customer base and effective marketing strategies.

Summit Coffee – SouthPark operates primarily in the SouthPark area, serving a diverse clientele that includes young professionals, families, and students. Their key strength lies in their commitment to sustainability and community involvement, which resonates well with their customer segment. However, their location, while advantageous for reaching a specific demographic, may limit their geographical reach compared to competitors with multiple outlets.

Mugs Coffee:

Mugs Coffee is known for its cozy atmosphere and a broad selection of coffee and tea options, alongside a variety of sandwiches, pastries, and vegan options. They position themselves at a competitive price point, appealing to budget-conscious consumers without compromising on quality. The revenue of Mugs Coffee suggests a steady flow of regular customers and a positive reception in the local market.

With its location in a bustling neighborhood, Mugs Coffee attracts a mix of students, freelancers, and local residents looking for a comfortable place to work or relax. One of their key strengths is the welcoming environment and free Wi-Fi, making it a popular spot for work and study. A potential weakness for Mugs Coffee is the limited seating capacity, which can deter larger groups or peak-hour customers.

Thousand Hills Coffee:

Thousand Hills Coffee prides itself on its direct trade coffee, offering a premium range of single-origin coffees and artisanal blends. Their price points are on the higher end, targeting coffee connoisseurs and those willing to pay a premium for ethically sourced beans. The revenue trends for Thousand Hills Coffee indicate a niche but growing market share, benefiting from the increasing consumer interest in sustainable and ethical consumption.

Thousand Hills Coffee serves the greater Charlotte area, with a particular focus on the upscale market segment, including professionals and ethically conscious consumers. Their key strength is their commitment to quality and ethical sourcing, which distinguishes them from competitors. However, their premium pricing and niche focus could limit their appeal to a broader audience, potentially impacting their market reach.

Competitive Advantages

At BeanBrews Corner, our commitment to quality sets us apart in the vibrant Charlotte coffee scene. We pride ourselves on making better coffee than our competition, a claim rooted in our meticulous selection of beans and our perfected brewing techniques. Our baristas are artisans, trained in the craft of coffee making, ensuring each cup exceeds our customers’ expectations. This dedication to quality is not just a promise but a reality that can be tasted in every sip. Our customers come back not just for the coffee, but for the assurance of excellence that comes with every visit.

Furthermore, our variety is unmatched. We offer an extensive range of coffee and tea varieties, catering to the diverse preferences of our community. Whether a customer seeks the comfort of a classic espresso or the adventure of trying a new, exotic blend, we have something to satisfy every palate. This extensive selection allows us to provide a unique experience for each customer, making BeanBrews Corner a destination for both coffee aficionados and casual drinkers alike. Our variety extends beyond beverages; our cozy, welcoming space is designed to suit a range of needs, from a quiet spot for studying to a comfortable venue for social gatherings.

In addition to our superior coffee and wide variety, our location offers an added advantage. Situated in a convenient spot in Charlotte, we are easily accessible to both locals and visitors, making us a popular choice for anyone in search of quality coffee in a comfortable setting. This strategic location, combined with our commitment to excellence and variety, positions BeanBrews Corner as a leading coffee shop in the area, inviting more customers to discover the unique experience we offer.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At BeanBrews Corner, customers can indulge in a variety of meticulously crafted coffee beverages. The coffee menu encompasses everything from the classic espresso to more contemporary concoctions, ensuring there’s something for every coffee enthusiast. With an average price point of $3 for a basic coffee to around $5 for more intricate beverages, patrons can enjoy high-quality coffee without breaking the bank.

Aside from coffee, BeanBrews Corner offers a broad selection of teas to cater to non-coffee drinkers or those simply in the mood for something different. From traditional black and green teas to herbal and fruit-infused blends, the tea selection is designed to satisfy a wide range of palates. Prices for tea beverages are generally in the range of $2 to $4, making it an affordable option for tea lovers.

Complementing the beverage options, BeanBrews Corner also boasts an assortment of pastries and bakery items. Whether customers are in the mood for a sweet treat or a savory snack, the bakery section offers fresh, daily-made options including croissants, muffins, and scones, with prices averaging between $2 and $5. These bakery items are perfect for pairing with a cup of coffee or tea.

For those seeking a more substantial meal, the coffee shop also serves a variety of sandwiches and snacks. From gourmet sandwiches to wraps and salads, there’s something to satisfy any appetite. These menu items are ideal for lunch breaks or a quick, healthy snack, with prices ranging from $5 to $8, offering both value and quality.

Last but not least, BeanBrews Corner prides itself on its specialty drinks menu, which includes a range of unique and seasonal beverages. These specialty drinks are a testament to the creativity and passion of the baristas, showcasing flavors and combinations that can’t be found elsewhere. With an average price of $4 to $6, these specialty drinks offer a unique experience for those looking to try something new and exciting.

In summary, BeanBrews Corner caters to a wide range of tastes and preferences with its extensive menu of coffee and tea beverages, pastries, sandwiches, and specialty drinks. With its focus on quality, affordability, and variety, it’s the perfect spot for anyone looking to enjoy a delicious beverage or snack in a welcoming atmosphere.

Promotions Plan

BeanBrews Corner embraces a comprehensive promotional strategy to attract a vibrant customer base. At the heart of its efforts lies a robust online marketing campaign. The coffee shop leverages social media platforms such as Instagram, Facebook, and Twitter to engage with potential customers. By posting captivating content, including high-quality images of their coffee and pastries, BeanBrews Corner will build a strong online presence. Moreover, the shop will utilize targeted ads to reach coffee enthusiasts within Charlotte, NC, ensuring that their marketing efforts resonate with the local community.

In addition to online marketing, BeanBrews Corner will implement several other promotional tactics. The coffee shop will initiate a loyalty program to encourage repeat business. Customers will accumulate points with every purchase, which they can redeem for discounts or free items. This program not only incentivizes frequent visits but also fosters a sense of belonging among customers.

Furthermore, BeanBrews Corner will harness the power of local partnerships. By collaborating with nearby businesses and community organizations, the shop will gain exposure to a broader audience. These partnerships could include coffee pop-ups at local events or offering exclusive discounts to employees of partner organizations. Such collaborations will bolster BeanBrews Corner’s visibility and reputation within the community.

Email marketing will also play a crucial role in BeanBrews Corner’s promotional efforts. By collecting email addresses both in-store and online, the shop will send out regular newsletters. These newsletters will feature new products, special promotions, and upcoming events, keeping customers informed and engaged.

To cap off its promotional strategy, BeanBrews Corner will host a grand opening event. This event will not only serve as a celebration of the shop’s launch but also as an opportunity to showcase its offerings to the community. Live music, free samples, and special deals will attract a large crowd, generating buzz and excitement around the brand.

In summary, BeanBrews Corner employs a multifaceted promotional strategy encompassing online marketing, loyalty programs, local partnerships, email marketing, and a grand opening event. By executing these tactics, BeanBrews Corner will attract and retain a loyal customer base, establishing itself as a cherished destination for coffee lovers in Charlotte, NC.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of BeanBrews Corner, there are several key day-to-day operational processes that we will perform.

• Inventory Management: We continuously monitor our stock levels to ensure we have all necessary ingredients and supplies, such as coffee beans, milk, and paper cups. This enables us to serve our customers without delay.
• Quality Control: Daily checks are performed on our coffee machines and grinders to maintain the highest quality of coffee. We also taste our coffee throughout the day to ensure consistency in flavor.
• Customer Service: Our staff engages with customers in a friendly and helpful manner, taking orders accurately and providing recommendations when asked. We ensure a welcoming atmosphere for all customers.
• Cleanliness and Hygiene: Regular cleaning schedules are maintained throughout the day to ensure the shop, including the kitchen and seating areas, is clean and hygienic. This also includes sanitizing surfaces and equipment regularly.
• Order Fulfillment: We efficiently manage the queue and prepare orders promptly while ensuring that every coffee served meets our quality standards. This minimizes wait times and improves customer satisfaction.
• Financial Management: Daily sales are tracked, and expenses are monitored to manage the shop’s budget effectively. This includes performing cash handling duties and preparing deposits.
• Staff Management: We schedule staff shifts to ensure adequate coverage during peak hours and manage the workload effectively. Staff training sessions are also conducted regularly to improve service quality.
• Marketing and Promotion: We engage with our customers on social media platforms to promote our daily specials and upcoming events. This helps in building a community around our brand and attracting new customers.
• Feedback Collection: We encourage customers to provide feedback on their experience and suggestions for improvement. This information is used to make necessary adjustments to our service and offerings.
• Energy and Resource Management: We implement measures to reduce energy consumption and waste, such as using energy-efficient appliances and recycling, to ensure our operations are sustainable.

BeanBrews Corner expects to complete the following milestones in the coming months in order to ensure its success:

• Securing a Prime Location : Identify and secure a lease for a location that is visible, accessible, and situated in a high-traffic area within Charlotte, NC, to ensure a steady flow of potential customers.
• Obtaining Permits and Licenses : Successfully navigate the local regulatory environment to obtain all necessary permits and licenses required to legally operate a coffee shop in Charlotte, NC. This includes health department permits, business licenses, and any other local requirements.
• Building Out the Coffee Shop : Complete the interior design, purchase, and installation of all necessary equipment and furniture to create a welcoming and efficient space for customers. This also includes ensuring the space meets all health and safety standards.
• Hiring and Training Staff : Recruit, hire, and thoroughly train a team of baristas and support staff who are passionate about coffee and customer service. This team will be crucial in creating a positive customer experience and building a loyal customer base.
• Marketing and Promotional Activities : Implement a strategic marketing plan that includes a grand opening event, social media campaigns, and local community engagement to generate buzz and attract customers to the shop.
• Launch Our Coffee Shop : Officially open BeanBrews Corner to the public, ensuring that all operational, staffing, and marketing elements are in place for a successful launch.
• Establishing Supplier Relationships : Secure relationships with high-quality coffee bean suppliers, local bakeries, and other necessary vendors to ensure a consistent and premium product offering.
• Implementing a Customer Loyalty Program : Develop and launch a loyalty program or system to encourage repeat business and build a dedicated customer base.
• Monitoring and Adapting Operations : Regularly review operational efficiency, customer feedback, and financial performance to identify areas for improvement and adapt strategies accordingly.
• Get to $15,000/Month in Revenue : Reach the critical financial milestone of generating $15,000 in monthly revenue, which indicates a growing customer base and operational success. This will involve continuously optimizing the menu, pricing strategies, and marketing efforts to increase sales.

BeanBrews Corner management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Benjamin Taylor, CEO

With an impressive track record in the coffee shop industry, Benjamin Taylor brings a wealth of experience to his role as CEO of BeanBrews Corner. His previous success in running a coffee shop demonstrates his deep understanding of the business, from operations to customer satisfaction. Benjamin’s leadership skills, combined with his passion for coffee and commitment to excellence, make him uniquely qualified to lead BeanBrews Corner towards lasting success. His experience not only in managing day-to-day operations but also in strategic planning and execution, places BeanBrews Corner in capable hands.

To achieve our growth goals, BeanBrews Corner requires a strategic investment in marketing, product development, and further establishment of our community presence. This investment will support our expansion plans, including enhancing our existing location, extending our product range, and implementing innovative marketing strategies to attract a broader customer base. Our financial strategy is designed to ensure sustainable growth while maintaining our commitment to quality and community engagement.

Financial Statements

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Coffee Shop Business Plan Example PDF

Download our Coffee Shop Business Plan PDF here. This is a free coffee shop business plan example to help you get started on your own coffee shop plan.  

How to Finish Your Coffee Shop Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your coffee shop business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Coffee Shop Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Coffee Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Coffee Shop Business Plan

Whether you are planning to start a new business or grow your existing coffee shop, you’ve come to the right place to create your coffee shop business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their coffee shops.

A coffee shop business plan is used to start and/or grow your business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

Coffee Shop Business Plan Sample

Below are links to each section of our coffee shop business plan example:

Next Section: Executive Summary >

Coffee Shop Business Plan FAQs

What is a coffee shop business plan.

A business plan for a coffee shop is a plan to start and/or grow your business. Among other things, it includes your company overview, allows you to conduct a market analysis to identify your target market, includes a sample menu, presents your marketing plan and pricing strategy to attract your local customer base, details your sales forecasts, and provides the income statement, balance sheet and cash flow statement for your coffee shop.

You can  easily complete your coffee shop business plan using our Business Plan Template for a Coffee Shop here .

What Are the Main Types of Coffee Shops?

The different types of coffee shops include cafes, coffee bars and coffeehouses that sell coffee drinks and other snacks. Some coffee shops offer lunch and dinner menus and are close to being full-service restaurants. There are also coffee shops that are more accessible for people on the go or those who want to make their own coffee. These are retail coffee shops, drive thru coffee shops, coffee carts and trucks, and roasters or retailers.

What Are the Main Sources of Revenue and Operating Expenses for a Coffee Shop?

The primary source of revenue for many coffee shops come from its food and drink sales, which includes brewed coffee, coffee beans, seasonal drinks and refreshments, and baked goods. Gift card and merchandise sales like tumblers, mugs, and coffee makers also contribute to a coffee shop’s revenue stream.

The expected expenses for a coffee shop are the cost of coffee and food products, salaries and wages, rent, and advertising costs. 

How Much Does it Cost to Start a Coffee Shop?

Opening a coffee shop business can cost anywhere from $40,000 to $100,000 depending on the size and location of the business. Additional costs such as inventory, employee salaries, and marketing expenses can range from $5,000 to $15,000 per month.

How Do You Get Funding for Your Coffee Shop Business?

The best way to get funding for a coffee shop business is through a bank loan or utilizing your personal savings, business credit cards or borrowing from friends and family. You can also look into government grants or loans, or try to find a partner who is willing to invest in your business. Whatever route you choose, be sure to have a solid coffee shop business plan for potential investors including a sales and marketing plan as well as a realistic idea of how much money you need to get started.

How to Start a Coffee Shop?

• Determine the type of coffee shop business you want to open . There are many different types of coffee shops, from small mom-and-pop shops to large chains.
• Create a coffee shop business plan. This will outline your plans for starting and running your coffee shop. 
• Secure funding . You will need money to start and run a coffee shop, so you'll need to find investors or borrow money from a bank or other lending institution.
• Find a location for your coffee shop. This can be tricky, as you'll need to find a space that is affordable and has good foot traffic.
• Equip your coffee shop . You'll need to buy or lease equipment such as espresso machines, coffee brewers, and furniture in addition to the coffee beans and other food products you plan to sell.
• Hire staff . You'll need employees to run your coffee shop, so post job ads and interview potential candidates.

Learn more about how to start a successful coffee shop business:

• How to Start a Coffee Shop Business

Where Can I Get a Coffee Shop Business Plan PDF?

You can download our free coffee shop business plan template PDF here . This is a sample coffee shop business plan template you can use in PDF format.

• STARTUP COURSE AND DOCUMENTS

Which Should You Open? A Coffee Shop or Coffee Kiosk?

Table of Contents

When deciding if you should open a coffee shop or coffee kiosk, you should first look at your budget and then your location. In general, a coffee kiosk will be more affordable to start. However, it may require more “workarounds” in regards to regulations, leases, and permits. Find the perfect location and look at any food handler licenses you may need. You may also need special licenses depending on where you set up or what you plan to serve. Both have benefits, and both have downsides.

Coffee shop vs. kiosk/cart.

General things to consider before opening your kiosk or coffee shop:

• Determine Your Target Market
• The second thing you want to do is determine who you most want as customers. If you’re looking for a stay-at-home crowd, a larger space to sit down and meet up with friends or partners may be the best solution.

Create a Business Plan

Licensing and Permits

Look at your competition, keep in mind your advertising..

Frequently Asked Questions

When you’re opening a shop, you do not want to sell only coffee. Think about the items that go naturally with coffee. If you open a shop, you may want to look at things like oatmeal, pastries, biscotti, and other similar things. You may want to sell tea as well to reach a wider variety. During winter, nothing hits the spot like a warm hot chocolate, and nothing is better than a cold smoothie during the summer.

You may see cafes all over the city, and while you want to open a coffee shop, you may find you want more. You could open a coffee shop during the day and turn it into a bar or club (make sure to get the food handler and liquor license) at night. You may want to add something for kids to the shop or find another way to add entertainment. You do not have to open a café just like Starbucks; there are unlimited options.

To learn more on how to start your own coffee shop checkout my startup documents here

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

Hi! I’m Shawn Chun

My adventure in coffee began when I first launched my first coffee shop back in the early 2000s. I had to figure out so many things on my own and to make it worse within 2 years of opening two large corporate coffee chains moved in just blocks away from me!

As I saw smaller and even some larger coffee shops in the neighborhood slowly lose customers to these giant coffee chains and slowly close up shop, I knew that I had to start getting creative…or go out of business.

I (like you may be) knew the coffee industry well. I could make the best latte art around and the foam on my caps was the fluffiest you have ever seen. I even had the best state-of-the-art 2 group digital Nuova Simonelli machine money could buy. But I knew that these things alone would not be enough to lure customers away from the name brand established coffee shops.

Eventually, through lots of trial and error as well as perseverance and creativity I did find a way to not only survive but also thrive in the coffee/espresso industry even while those corporate coffee chains stayed put. During those years I learned to adapt and always faced new challenges. It was not always easy, however, in the end, I was the sole survivor independent coffee shop within a 10-mile radius of my location. Just two corporate coffee chains and I were left after that year. All told the corporate coffee chains took down over 15 small independent coffee shops and kiosks and I was the last one standing and thriving.

Along the years I meet others with the same passion for coffee and I quickly learned that it is not only “how good a barista is” that makes a coffee shop successful, but the business side of coffee as well.

Hence why I started this website you are on now. To provide the tools and resources for up and coming coffee shop owners to gain that vital insight and knowledge on how to start a coffee shop successfully.

Stick around, browse through my helpful blog and resources and enjoy your stay! With lots of LATTE LOVE!

Share This Story, Choose Your Platform!

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Drive Thru Coffee Kiosk Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Drive Thru Coffee Kiosk

Are you about starting a coffee kiosk? If YES, here’s a complete sample drive through coffee kiosk business plan template & feasibility report you can use for FREE to raise money .

Okay, so we have considered all the requirements for starting a drive through coffee kiosk . We also took it further by analyzing and drafting a sample drive through coffee kiosk marketing plan template backed up by actionable guerrilla marketing ideas for drive through coffee kiosks. So let’s proceed to the business planning section.

If you intend opening a drive through coffee kiosk business, then you must make out time to learn the art of preparing coffee alongside other soft skills – business skills such as customer service, accounting and bargaining skills amongst others.

Starting a drive through coffee kiosk business also means that you need to have some plans in place, plans like how you intend to compete in the market, how you intend to make your business known to the people, as well as other important factors that must not be overlooked.

Before launching this type of business, it will pay you to carry out due diligence as it relates to market research, economic and cost analysis and of course feasibility studies. If you get things right before launching your drive through coffee business, it will not take you long before you break even and start smiling to the bank.

Below is a sample drive through coffee kiosk business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Drive Through Coffee Kiosk Business Plan Template

1. industry overview.

The Coffee and Snack Shops Industry that coffee kiosk is a part of is composed of businesses that prepare or serve specialty snacks and nonalcoholic beverages including ice cream, frozen yogurt, cookies, donuts, bagels, coffee, juices, smoothies and sodas. Purchases may be consumed on site, taken to go or delivered.

There are different types of coffee drinks that you can find in a coffee shop, some of them are cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream and flavored coffee et al.

In recent time, the Coffee and Snack Shop industry has been sustained by increased consumer spending, driven by higher disposable income and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack shops increased at a fast rate than most segments in the food-service related industry, as consumers increasingly seek convenience at an affordable price.

In addition, the industry has adjusted to the ever – changing consumer preferences, especially those relating to health and diet. Going forward, these trends are expected to continue shore up demand. As a result, major coffee shop chains will invest in expansion and international growth, strengthening the revenue generated in the industry.

The Coffee and Snack Shops Industry that coffee kiosk business is a subset of is a thriving sector of the economy of the united states; which generates well over $40 billion annually from more than 55,664 registered coffees & snack shops (coffee kiosks inclusive) scattered all around the United States of America.

The industry is responsible for the direct employment of well over 686,007 people. Experts project The Coffee & Snack Shops Industry to grow at a 4.5 percent annual rate between 2011 and 2016. Starbucks and Dunkin’ Brands are the leaders in this industry; they have the lion share of the available market in the industry.

One good thing about this type of business is that coffee shops/kiosks can be located in any part of town as long as there are people living or working there. Generally, coffee shops/kiosks are located in airports, sea ports, shopping malls, hotel lobby, railway stations, bus station, campuses, hospital lobby, and sport centers and in any public facilities.

Over and above, the turnover for an average coffee shop/coffee kiosk can be as high as 50 percent and above that is why entrepreneurs who intend making good money from a business with less struggle opens their own coffee shop or coffee kiosk; they either start their own coffee shop business from the scratch or buy an existing and successful coffee franchise.

2. Executive Summary

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is a standard and registered coffee kiosk business that will be located in one of the busiest roads in Los Angeles – California. We have been able to secure an open space in the heart of town where we intend installing our drive through coffee kiosk.

We have plans to also spread across the state of California with smaller drive through kiosks – like photocopy shops strategically positioned in key areas like, campus, school districts, passport office, immigrations centers, licensing offices and recruiting centers et al.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. will be involved in the preparation and sale of a wide varieties of coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) and also snacks to our customers.

We will also engage in home delivery when customers want our products to be delivered to them in any location within the city where we have our drive through coffee kiosks positioned.

We are aware that there are several large and small scale drive through coffee kiosks/coffee shops all around Los Angeles – California, which is why we spent time and resources to conduct thorough feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have home delivery and self – service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing well – prepared coffee, our customer care is going to be second to none in the whole of Los Angeles – California. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase coffee and snacks from us.

At Mike Harry & Sons Drive Through Coffee Kiosk, Inc. our client’s best interest come first and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by delivering excellent services and also meeting our client’s needs precisely and completely. We will cultivate a working environment that provides sustainable approach to earning a living.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is a family business that is owned and managed by Mike Harry and his immediate family members. The business will be managed by his son Martins Harry, a graduate of Business Administration who has extensive experience working with one of the leading business coffee shops in the United States of America.

He will bring his wealth of experience and expertise to help build and grow Mike Harry & Sons Drive Through Coffee Kiosk, Inc. to compete favorably with other leading coffee shops/coffee kiosks in the United States of America.

3. Our Products and Services

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is in the coffee shops/coffee kiosks industry to make profit and we will ensure we go all the way to make available a wide range of coffees to our clients. We will ensure that we do all that is permitted by law in the United States of America to achieve our business goal and ambition. Our product and service offerings are listed below;

• Coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.)
• Other beverages

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 leading drive through coffee kiosks in the whole of Los Angeles. and to setup our well branded drive through coffee kiosks in other cities in the United States of America.
• Our mission is to establish a world – class drive through coffee kiosk business that will make available a wide variety of coffee, sandwiches, pizzas and soft drinks at affordable prices to the residents of Los Angeles and other cities in the United States of America where we intend opening chains of well – branded drive through coffee kiosks.

Our Business Structure

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. do not intend to start a drive through coffee kiosk business like the usual mom and pop business around the street corner; our intention of starting a drive through coffee kiosk business is to build a standard and one stop drive through coffee kiosk in Los Angeles – California with outlets in other key cities in the United States of America.

Although our drive through coffee kiosk business might not be as big as Starbucks and Dunkin’ Brands, but we will ensure that we put the right structure in place that will support the kind of growth we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Coffee Kiosk Manager
• Admin and Human Resource Manager
• Bartenders/Baristas
• Accountants/Cashiers
• Greeters/Customer Service Agent/Table Attendant
• Van Drivers/Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling and disciplining managers; communicating values, strategies and objectives; assigning accountabilities, planning, monitoring and appraising job results; developing incentives; developing a climate for offering information and opinion; providing educational opportunities.
• Creates, communicates and implements the organization’s vision, mission and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities

Coffee Kiosk Manager:

• Responsible for managing the daily activities in the coffee kiosk
• Ensure that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Responsible for supervising and training new staff members
• Reports to the Chief Executive Officer
• Attends to Customers complaints and enquiries
• Prepares budget and reports for the organization
• Any other duty as assigned by the CEO

Bartender/Baristas:

• Responsible for preparing different flavor and style of coffee for customers
• Make lists of supplies in conjunction with the bar manager
• Ensure that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Any other duty as assigned by the Bar Manager and CEO

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, reaches out to new partners, and business opportunities
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the business

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Waiters/Waitress

• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handles any other duty as assigned by the Chief Operating officer/coffee kiosk manager

Van Drivers/Sandwich Deliverers:

• Delivers customer’s orders promptly
• Delivers correspondence for the organization
• Runs errand for the organization
• Handle any other duty as assigned by the floor/line manager
• Responsible for cleaning the facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the facility
• Handles any other duty as assigned by the coffee kiosk manager

N.B: Please note that the above business structure was put in place to support our vision for setting up our well–branded drive through coffee kiosks in the different locations all across the United States and also selling our franchise.

6. SWOT Analysis

Our intention of starting with just one outlet of our drive through coffee kiosk in Los Angeles–California is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then setup our well – branded drive through coffee kiosks all over Los Angeles – California and key cities in the United States.

We are fully aware that there are several coffee bars/shops/kiosks all over Los Angeles – California and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be well equipped to confront our threats.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Mike Harry & Sons Drive Through Coffee Kiosk, Inc.;

Our location, the business model we will be operating on (chains of well – branded drive through coffee kiosks in strategic locations), varieties of payment options, a wide range of coffee and also sandwich and pizzas and our excellent customer service culture will definitely count as a strong strength for Mike Harry & Sons Drive Through Coffee Kiosk, Inc.

So also, our management team members are people who have what it takes to grow a business from start – up to profitability within a record time.

A major weakness that may count against us is the fact that we are a new drive through coffee kiosk business and we don’t have the financial capacity to compete with multi – million dollars chains of coffee shops like Starbucks and Dunkin’ Brands et al.

• Opportunities:

The fact that we are going to be operating our drive through coffee kiosk in one of the busiest streets in Los Angeles – California, provides us with unlimited opportunities to sell our coffee and snacks to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our drive through coffee kiosks; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

Another threat that may likely confront us is the arrival of a new drive through coffee shop/coffee kiosk in same location where ours is located. We are not ruling out the fact that unfavorable government policies can also pose a threat to our business.

7. MARKET ANALYSIS

• Market Trends

In recent time, the Coffee and Snack Shops industry has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack shops has increased at a faster rate than most segments in the foodservice related industry, as consumers increasingly seek convenience at an affordable price.

Another notable trend in the coffee and snack shops industry is that most players in the industry especially drive through coffee kiosks are known to concentrate in branding their kiosks with bright colors and graffiti so as to attract customers who ordinarily would have passed by without noticing them.

In addition, it will be difficult to find coffee shops/drive through coffee kiosks that only retail coffee; most often than not, you will get snacks and perhaps other beverages from them.

8. Our Target Market

If you are conversant with drive through coffee kiosk business in the United States of America, you will quite agree that coffee consumption has shown steady growth over the years and from all indications, the growth is not going to plummet.

Coffee addicts would always go out of their way if possible to stop by a coffee shop, pass through a drive through coffee kiosk to drink a cup of coffee.

Usually, sales for coffee triples during winter season and in most cases small coffee bars struggle to meet the demand for coffees during this period. Over and above, those who run coffee shops don’t struggle to attract clients especially if they are well positioned.

Although there are limitations to how far we can go when it comes to marketing coffee and pastries but that does not stop us in improvising on ways to generate traffic at our coffee shop. We are in business to prepare and serve a wide variety of coffee and snacks to the following groups of people;

• Event Planners
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our competitive advantage

A close study of the coffee and snack shops industry reveals that the market has become much more intensely competitive over the last ten years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are well prepared to compete favorably with other coffee shops, drive through coffee kiosks or coffee bars in Los Angeles – California.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is launching a standard drive through coffee kiosk business that will indeed become the preferred choice of residence of Los Angeles. Our drive though coffee kiosk is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Los Angeles – California.

So also, our management team members are people who have what it takes to grow a business from start to profitability in record time.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startup drive through coffee kiosk businesses) in the coffee and snacks shops industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is in business to retail a wide variety of coffee and snacks to the residence of Los Angeles – California.

We are in the coffee and snacks shop industry to maximize profit and we are going to go all the way out to ensure that we achieve or business goals and objectives. In essence, our source of income will be the retailing of the following products at affordable prices;

10. Sales Forecast

The truth is that when it comes to the drive through coffee kiosk business, if your coffee kiosk is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles – California and we are quite optimistic that we will meet our set target of generating enough profit from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the coffee and snacks shops industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – California.

Below are the sales projections for Mike Harry & Sons Drive Through Coffee Kiosk, Inc., it is based on the location of our business and other factors as it relates to similar startups in the United States;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $550,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Mike Harry & Sons Drive Through Coffee Kiosk, Inc., we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for residents of Los Angeles – California.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the coffee and snacks shop industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Los Angeles – California.

In other to continue to be in business and grow, we must continue to sell the coffees and snacks which is why we will go all out to empower our sales and marketing team to deliver. In summary, Mike Harry & Sons Drive Through Coffee Kiosk, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our drive through coffee kiosk business in a grand style with a party for all
• Introduce our drive through coffee kiosk business by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stakeholders in Los Angeles – California
• Ensure that we have a wide variety of coffee and snacks et al at all times
• Make use of attractive hand bills to create awareness and also to give direction to our drive through coffee kiosks
• Position our signage/flexi banners at strategic places around Los Angeles – California
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on roadshows within our neighborhood to create awareness for our drive through coffee kiosk business

11. Publicity and Advertising Strategy

In as much as our drive through coffee kiosk is well branded and well located, we will still go all out to intensify publicity for the business. We are going to explore all available means to promote our business.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. has a long – term plan of opening chains of drive through coffee kiosks in various locations all around Los Angeles and key cities in the United States of America which is why we will deliberately build our brand to be well accepted in Los Angeles before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Mike Harry & Sons Drive Through Coffee Kiosk, Inc.;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business
• Ensure that we position our banners and billboards in strategic positions all around Los Angeles – California
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Mike Harry & Sons Drive Through Coffee Kiosk, Inc. and the products we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our drive through coffee kiosks, official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals

12. Our Pricing Strategy

When it comes to fixing prices for the ranges of coffees, snacks and pastries we sell, we are going to ensure that we set price in line with what is available in the coffee and snacks shops industry. The bottom line is that our customers will derive real satisfaction when they consume our coffee and pastries.

We also have plans in place to discount our coffees once in a while and also to reward our loyal customers with free cups of coffees from time to time.

• Payment Options

The payment policy adopted by Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Mike Harry & Sons Drive Through Coffee Kiosk, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via POS machines
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for coffee and snacks purchase without any stress on their part. Our bank account numbers will be made available on our website for clients who may want to deposit cash or make online transfer for the purchase of our coffee and snacks.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools, equipment and supplies that will be used are nearly the same everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a drive through coffee kiosk business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Mike Harry & Sons Drive Through Coffee Kiosk, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring business consultant – $2,500
• The cost for the payment of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600
• The cost for construction of standard drive through coffee kiosks – $50,000
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 )
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for start-up inventory ( Coffee beans (12 regular brands and five decaffeinated brands) – $6,000, Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. – $7,900 , retail supplies (napkins, coffee bags, cleaning, etc.) – $1,840, the cost for office supplies (one month) – $287, the cost for Espresso machine – $6,000) – $16,027
• The cost for coffee maker – $900, the cost for Coffee grinder – $200
• The cost for food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) – $18,000
• Storage hardware (bins, utensil rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine , etc.) – $9,500
• The cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• The cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and equipment (computers, Printers, Telephone, TVs, Sound System , tables and chairs et al) – $4,000
• The cost of launching a website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $200,000 to successfully set up our drive through coffee kiosk business in the United States of America. Please note that this amount includes the salaries of the entire staff member for the first three months of operation and the amount could be more or lower.

Generating Funds/Startup Capital for Mike Harry & Sons Drive Through Coffee Kiosk, Inc.

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as drive through coffee kiosk business.

No doubt raising startup capital for the business might not come cheap, but it is a task that an entrepreneur must go through.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is a family business that is solely owned and financed by Mike Harry and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business would close shop.

One of our major goals of starting Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our coffee and snacks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dream.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility (building well branded drive through kiosks): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging, Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating official website for the company: In Progress
• Creating awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products that will be available in our drive through coffee kiosk: Completed
• Establishing business relationship with vendors – suppliers of coffee beans, flours and soft drinks et al: In Progress

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Business Plan: How to Start A Coffee Shop Business (Outdoor Cafe & Coffee Kiosk)？

When choosing an industry to implement a successful business, many entrepreneurs prefer the catering industry, which is well justified.

Opening a cafe is a great way to start a business.

Such projects usually pay off quickly and bring big profits in the long run.

That is why all kinds of coffee houses,  waffle stores , pizzerias, coworking centers, and cafes appear at every step.

We will figure out what actions need to be taken to open a cafe so that it becomes popular. How to open a coffee restaurant? We will draw up an approximate business plan, but first, we will deal with the features of this area.

In Canada, the catering segment is considered quite free, despite the demand for such a business, thats why  half of the establishments close during the year .

The situation can be explained by competition, an unsuccessful concept of institutions, or poor-quality services.

That is why drawing up a cafe business plan is so important. Those who approached this responsibly managed to operate in the market successfully.

Bubble tea, fresh fruit  juice bar , and ice creams are good options and ideas to add to your cafe shop menu.

Each new cafe has its characteristics, which invariably attract visitors, some of whom become regular customers.

There are plenty of reasons why such a business is in demand among newly minted entrepreneurs:

• growth in the well-being of the population;
• striving for a modern way of life;
• the opportunity to communicate in a relaxed, comfortable environment;
• development of office centers and shopping and entertainment complexes, whose employees need to eat;
• interest in thematic institutions;
• the existence of lovers of culinary delights, as well as bachelors;
• Celebration of celebrations.

Planning as the basis for success

Honestly, assessing your strengths and capabilities is important at the very beginning.

Indeed, to feed people, it will be necessary to obtain many permits (IP, sanitary and epidemiological service, firefighters).

Subsequently, all standards and norms must be strictly observed. When “laying the foundation,” a competent and attentive approach is important. Otherwise, additional costs cannot be avoided.

The organization of the cafe should not be the result of yesterday’s “insight” with this idea. Any business needs to be calculated to the smallest detail!

And This is the secret of a successful business. The result begins with the planning of indicators: budget, scope, the timing of the launch, and implementation of the project.

The success of the enterprise rests on these three pillars. Think about how much you are ready to invest in a cafe, how long it will operate, and how long will the investment pay off?

If you can answer these and many related questions and understand the relationship between all processes, your project to open a cafe will certainly bring significant income.

The level of service provision in a cafe  restaurant  is simplified compared to a restaurant, so there is no need to perform a super task.

Let us consider in detail what issues need to be given maximum attention.

Permits and Required Documentation

The organization of a cafe requires a mandatory solution to such legal issues  :

• business registration;
• choice of taxation system;
• collection of documents (lease agreement; permission to place a catering establishment in a specific room; results of a medical examination by staff);
• licensing (for trade activities, sale of tobacco and alcohol products);
• registration of cash registers;
• conclusion of contracts for garbage disposal, fire examination, fire alarm, panic button (security), derivatization and disinfection, accounting support;
• obtaining the conclusion of the SES (on the compliance of the selected premises with all sanitary standards);
• obtaining permission to carry out activities from the fire safety authorities;
• Signing contracts for the products.

In any case, you will not be able to avoid the documentary component, so use all your strengths and connections to resolve the issues listed.

Planning to open your cafe should be based solely on sanitary standards, and Customizing the project for them is not the best solution.

All rules for catering establishments regarding compliance with sanitary standards are reflected in the provisions of San Pin 2.3.6.1079-01. Following them manifests respect for the clients who provide your earnings.

Market and competition analysis

Analysis of the catering segment is very important, and it will help you find out which type of cafe is most in-demand and which will be a novelty. Initially, you need to define the following parameters:

• the total number of the population and the proportion of young people and people of working age in it (they will make up the main contingent);
• the average level of income of residents;
• a breakdown of the number of cafes by niche;
• territorial location of establishments;
• demand and supply for services;
• Average check size.

By comparing all these parameters, you will be able to understand the trends inherent in the market, correctly build a pricing policy, create a menu and choose the concept of an institution.

Then study the activities of such establishments in your city, analyzing their pros and cons and the target audience.

The flaws that competitors make are especially important.

Try to avoid them by improving the best practices and contributing your ideas.

It is important to identify the factors that determine the attendance of an institution in a particular place. And Order the Market analysis from consulting agencies if you have free funds.

In this case, a professional niche assessment with detailed specifications and a forecast of industry trends is provided. If the prospects of your idea turn out to be illusory, such companies will select a more profitable project.

Selecting the type of institution

The budget is based on a business plan based on the cafe type. Focus on both your preferences and the number of similar establishments.

Children’s cafe – interior

Today cafes are considered promising on the market:

• children’s;
• vegetarian;
• Internet cafe;
• with karaoke;
• sushi bars;
• franchised;
• fast foods (providing takeaway food);
• anti-cafe (paid for the time of stay, not the cost of dishes on the menu);
• thematic (literary, sports, musical, national style, etc.).

Whatever type of establishment you choose,  consider the specifics of the establishments . For example, the presence of dishes “from the chef” and the branded labeling of cutlery are characteristic of the artsy restaurant style. Do not pursue luxury you do not need, which will only entail extra costs.

But bags of sugar, on the packaging of which comics from your institution are depicted, will be just right . You can also make napkins with a logo or name, a special uniform for the staff, or a compliment from the establishment to regular customers.

Remember, “zest” is always welcome, no matter where – in the menu, interior, or service.

Location selection

If you are counting on a wide audience, make sure that the location of the cafe is convenient for people:

• was in the first zone of visibility;
• disposed to rest (absence near busy highways and noisy highways);
• provided parking and transport access.

Location, of course, affects the attendance of the institution. You need to choose places with high traffic (central squares, walking areas, shopping malls, entertainment centers, train stations, and metro stations) or focus on the main idea.

The concept is an important factor in determining the location of the institution. Understanding the target audience will help you choose the right area, street, or shopping center. For example, youth cafes can be placed near the main places of entertainment in the city, and restaurants for vegetarians – near the centers of spiritual practices.

Regarding the main focus on business lunches, you should choose places near business centers in the city’s business districts. You can count on banquets near motor transport hubs in a residential area for quick snacks.

Coffee houses are popular in the city center because it is convenient to meet there to talk about business for 15-20 minutes.

Opening a  street coffee shop  or mobile  coffee trailer  is another option for new starters.

Features of the room and interior decorations

The premises for the cafe can be bought, built or rented. When choosing, the following criteria are taken into account:

• rent or cost;
• room dimensions;
• the presence of halls and utility rooms;
• layout design;
• proximity to public transport stops;
• remoteness from automobile and pedestrian traffic;
• number of stories (preferably the first one);
• availability of entrances and exits (preferably from the street);
• window exit (great if the room is located at the intersection, and the windows face 2 streets);
• view from the window;
• availability of ventilation systems;
• compliance with the norm (firefighters, SES);
• the condition of the electrical wiring (what is the maximum load the room can withstand);
• previous purpose of operation of the premises;
• the need for repair or restoration.

It is necessary to clearly understand how many halls and seats are in them for guests. and what will be needed to implement your idea on a full scale. According to the regulation, the best option is an area of ​​280 m² / 50 seats.

Do not forget to calculate, in addition to the area of ​​\u200b\u200bthe dining area, the dimensions of the kitchen, toilet rooms, storage spaces, staff rooms, accounting, and management. The more accurately you draw a plan, the clearer it will be for you and investors, and the more likely it is to bring the project to life in its original form.

The interior design should correspond to the cafe’s name and reflect its concept. Come up with a “chip” to help attract customers and make the institution recognizable in the market. And This can help designers, decorators, florists, and marketers.

We can recommend a win-win trick to attract guests’ attention – fresh flowers on the tables. It’s not that expensive, but it always “works.” For a themed  container cafe restaurant , the idea should be traced in everything: from paintings and musical accompaniment to staff uniforms and names of dishes on the menu. This is a prerequisite for such establishments.

Don’t skimp on the budget to beat the idea. After all, this factor allows you to inflate prices on the menu. Remember, in the right atmosphere, the client loses a sense of time and reality, and a feeling of relaxation arises. And This can compensate for the shortcomings in the kitchen and service.

Equipment For Coffee Shop

The estimated cost of purchasing equipment for the full-fledged operation of the cafe depends on the business plan, which sets out the list of dishes you will offer visitors.

Because some products must be stored under certain conditions, this may require additional lockers, and others require special processing devices. Evaluate all the nuances of cooking before adding them to the menu.

For a cafe, a standard set of equipment includes:

• bar counters
• cutting tables;
• display carts
• refrigerators and freezers;
• combi steamer;
• washing equipment;
• Counter top display cases ;
• kitchen equipment (mixers, coffee machine, slicers, microwave ovens, blenders, toasters, etc.).

Also, calculate the amount of furniture, lamps, decorative elements, dishes, textiles, appliances, and appliances necessary for decorating the hall.

It is advisable to divide the estimate (calculated in the business plan) by the type of goods (kitchen equipment, furniture, plumbing, interior elements). This will allow you to receive volume discounts when delivering products.

Hiring unqualified staff is undesirable for a new institution to risk its reputation from the first days. It is foolish to hope that employees will learn everything directly at the workplace.

Food that doesn’t taste good or doesn’t match the name will turn customers away from you once and for all. The impolite and awkward staff, dirty dishes, and “stale” halls do not contribute to the popularity.

Employees must be:

• professional;
• interchangeable.

To operate a small coffee kiosk, 2 to 3 staff is enough. If you open a cafe or larger coffee shop, no more than 10 employees work in turns will do:

• 1 bartender-cashier;
• 1 administrator;
• 1 accountant;

We compose the menu.

To work, you need a basic and banquet menu, which considers the institution’s specialization.

It is important to work out a meal plan:

• children’s menu;
• business lunches (complex lunches);
• compliments for guests;
• alcohol card.

Try to avoid banal names of dishes. Introduce something unusual or change the terms.

The breadth of the range is welcome. However, it is worth observing the measure. Too many dishes on the menu indicate that they are prepared from semi-finished or stale products in violation of sanitary standards.

In addition, choose only trusted suppliers. Random purchases at low prices can turn into a big problem.

A standard full menu should contain up to 50 dishes and up to 50 items of various drinks. And This is quite enough, and it is better to update it every quarter and for holidays (Halloween, Easter, New Year, etc.).

Advertising and PR

An advertising campaign is necessary, but it is better to do it on an ongoing basis (in this case, these costs must be included in the cafe business plan). When developing a marketing policy, consider two components of a successful campaign:

• internal marketing (implies ensuring the maximum level of competence and loyalty of the staff);
• external marketing (presupposes a series of activities to generate demand from potential customers). You can use:
• billboards;
• advertising booklets;
• business cards;
• discount flyers;
• radio advertising.

You can also open  coffee kiosks in shopping malls , office centers, and crowded places. Good partnership option. You place taxi business cards in your area, and they, on the contrary, advertise you. At the same time, small mutual discounts on each other’s services will have a double effect.

Creating pages and groups on social networks and placing information about your cafe in thematic directories is appropriate. Of course, if the budget allows, you can make your website. But remember that it needs to be promoted, which is costly and quite difficult.

Therefore, it is better to postpone it until the cafe is “untwisted.” Think about how to keep your customers. Perhaps you should introduce loyalty programs for regular customers.

Profitability

The profitability of such institutions depends on:

• the scale of activity;
• the location of the object;
• institution themes;
• working hours;
• the quality of the “kitchen”;
• staff qualifications;
• pricing policy;
• amenities and atmosphere;
• the amount of investment.

For example, now fashionable Internet cafes and anti-cafes have profitability of about 100%! But they are in demand only in metropolitan areas.

The children’s cafe is characterized by profitability of about 30%. Equipping a children’s playground with animators and hiring a confectioner can double the profitability of such an establishment.

Cafe business plan with calculations

Here is a brief example of a business plan for opening a “Coffee Lover” cafe.

Purpose:  organization of a compact cafe or pastry shop.

Description of the project.  Cafe “Coffee Lover” is located in the center part of the city in a rented room with 1 hall (capacity of 50 seats) and 1 kitchen area.

The assumptions used to function as a cafe to reduce the purchasing equipment costs.

It is supposed to open an institution with the concept of national cuisine in a low-price category.

The average price of a check is expected to be $5.5. Target audience: students, employees of the office center, and tourists. Working hours: 10-22 daily.

Market analysis.  The place is popular for walking among residents and visitors of the city. There are a lot of similar establishments with a similar concept – only one.

You can obtain Competitive advantages by extending the cafe’s opening hours by one hour, holding “dish of the day” campaigns, and reducing prices by 5%.

Marketing policy.  Large-scale advertising is necessary once. Further, it is supposed to advertise through social networks, the sale of booklets, discount coupons, and business cards.

Equipment.  Most of the equipment in the room is (in good condition). Need to buy:

• refrigerators – 2 pcs.;
• microwave oven – 1 pc.;
• bar counter – 1 pc.;
• production table – 1 pc.;
• new  tables  for visitors – 10 pcs.;
• armchairs in the hall – 40 pcs.;
• hangers – 2 pcs.

Staff . According to the plan, it is supposed to hire 6 employees: administrator, cook, waiter, bartender, washer/cleaner, and accountant (incoming).

Financial indicators.  The costs will be:

• rent – $ 2 thousand / month;
• purchase of products (including alcohol) – $ 3 thousand / month;
• utility bills – $ 1 thousand / month;
• cosmetic repairs of the premises – $ 2 thousand;
• furniture – $ 5 thousand;
• equipment – $ 7 thousand;
• advertising – $ 1 thousand;
• payroll fund – 3 thousand $ / month. (including deductions).

Investments in the amount of 40 thousand $ / month are expected. Projected net profit – 3-4.5 thousand $ / month. The return on investment is 1-1.5 years. The planned income is possible at 50% load. The profitability of the cafe is 30-40%.

Many visit  mall  coffee kiosks, cafes, and coffee shops during the day. Some want to have a bite, others want to celebrate a joyful event, others want to meet friends, and others want to hold business negotiations.

For urban residents, this is the norm of life, and for entrepreneurs, it is an interesting and promising type of business:  Stylish cafe – opening.

The organization of a cafe seems quite expensive, but the efforts and invested funds will pay off with a vengeance if you approach this issue correctly and balanced.

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