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Applying Uber Analytics

Applying Uber Analytics

I had a conversation recently with an early Uber investor who made something very clear to me: Uber is a data and analytics company. The same is true for the other tech valuation megastar, Airbnb. Investors are wowed by the fact that Uber’s fixed-cost base is so low. It doesn’t own its fleet of vehicles, and most people who drive its cars aren’t permanent employees. Critics worry about how well insured Uber’s drivers and their vehicles are, and whether it is a good thing Uber seems so hard to regulate. But talking with people who really know Uber, the key to its success is how much the company knows about its market—in particular, where the customers and its drivers are and what they want. The genius of the market, economists tell us, is that its “invisible hand” magically connects buyers and sellers and also figures out how much goods or services are worth. In Uber’s case, the magic is analytics.

Uber’s customers can find out before they book a ride how many vehicles are in their area and how long before one gets to them. On the other side of the transaction, Uber drivers know whether it’s worth their while to get into their cars because they know how many customers there are, where they are and how much they are willing to pay. Substitute houses and apartments for cars and SUVs, and you have the Airbnb business model. It is a cliché of the big data era that information is everywhere. But as Uber and Airbnb show, the key to business success is knowing what to do with it.

That is why Wharton Online has today launched its new Business Analytics Specialization on Coursera. The first course is in Customer Analytics, to be followed by People Analytics, Accounting Analytics and Operations Analytics. The specialization will finish up with a capstone project where you can apply what you’ve learned to a real business problem at Yahoo.

You don’t have to be a math whiz or a geeky computer scientist to take and benefit from our specialization. You will learn simple but powerful tools that will help you make better business decisions by seeing the strategic horizon through the blizzard of information that is all around you.

Who knows? Maybe your idea will turn into the next tech “unicorn,” powered by your business analytics savvy. I hope you’ll enroll in the specialization and see for yourself.

Geoffrey Garrett is dean and Reliance Professor of Management and Private Enterprise at the Wharton School of the University of Pennsylvania.

Connect with us: Read more of Wharton Dean Geoffrey Garrett’s thought pieces by following him on LinkedIn and on Twitter at @garrett_geoff .

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  1. Arunalo_Sinha_Roy__Campston_Project.pdf

    2 likes • 5,382 views. A. ArunaloSinhaRoy. Integrated marketing strategy of Uber. Marketing. 1 of 16. Download now. Download to read offline. Arunalo_Sinha_Roy__Campston_Project.pdf - Download as a PDF or view online for free.

  2. at-akshat-2107/Credit-Card-Fraud-Detection-Capstone-Project-EPGP

    In this Upgrad/IIIT-B Capstone project, we navigated the complex landscape of credit card fraud, employing advanced machine learning techniques to bolster banks against financial losses. With a focus on precision, we predicted fraudulent credit card transactions by analyzing customer-level data from Worldline and the Machine Learning Group.

  3. PPTX cdn.upgrad.com

    Capstone Project. First Name: Last Name: Task 1: Target Audience and Your Consumer. Task 1. Define the target audience for Uber. Demographics: Psychographics: b) Consumer Persona ... .Mention which brands/influencers Uber can collaborate with for increasing awareness and consideration for their brand (mention at least 2) 1. 2. Task 5: Video ...

  4. PPTX PowerPoint Presentation

    Capstone Project. First Name: Mihika. Last Name: Shah. Task 1: Target Audience and Your Consumer. Task 1. Define the target audience for Uber. Demographics:Age - 25-45, 45-60 years oldGender - Male, Female, OthersGeo location - Tier 1 cities, Tier 2 cities and cities which have stadiums in them.Occupation - Professionals, businessmen. ...

  5. Capstone- Upgrad- Himani Soni .pdf

    View Capstone- Upgrad- Himani Soni .pdf from MICA INDIA at MICA India. Capstone Project 1 First Name: Himani Last Name: Soni Task 1: Target Audience and Your Consumer Task 1 a) Define the target ... Uber is the safest option and the easiest way to reach where you need to go. For Twitter

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  7. Capstone Project Uber Technologies Inc 1.docx

    CAPSTONE PROJECT UBER TECHNOLOGIES INC. 5 Introduction Uber Technologies Inc. was founded in 2009 by Travis Kalanick and Garrett Camp under the name Uber Cab. According to Mittendorf (2017), the company became a renowned unicorn within the economy of "there is an app for that" at the start of 2015. It was swiftly adopted by the consumers considering its ease of use, increasing product ...

  8. saad1504/Upgrad_DataScience_Projects

    All Data Science projects completed for PGPDS by Upgrad - saad1504/Upgrad_DataScience_Projects. ... Capstone Project Final Submission. ... The data set used for analysis data set is a masked data set which is similar to what data analysts at Uber handle.The aim of analysis is to identify the root cause of the problem (i.e. cancellation and non ...

  9. Capstone Project Uber

    CAPSTONE PROJECT 21 Uber's Strategies Uber's Corporate Strategy A firm's corporate strategy can influence its success or failure. In Uber's case, the firm has pursued a horizontal integration strategy. Under vertical integration, it entails expanding within a single industry (Hill, Jones & Schilling, 2017). the firm has been acquiring ...

  10. Capstone Project- Upgrad- Himani Soni 1 .pdf

    View Capstone Project- Upgrad- Himani Soni (1).pdf from MICA INDIA at MICA India. Capstone Project 1 First Name: Himani Last Name: Soni Task 1: Target Audience and Your Consumer Task 1 a) Define ... Uber is the safest option and the easiest way to reach where you need to go. For Twitter . d).Create a content calendar for the campaign - pre ...

  11. Finance and Risk Analytics

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  13. Capstone Project: Uber

    We wanted to put our design goals into practice. So, we took Uber's current brand guidelines to tweak screens that would rememble our ideal flow. We iterated on our designusing feedback from both riders and the Uber design team. We gave our prototype to a couple of riders to test out its intuitiveness. At the same time, we also took our work to ...

  14. Certification Program in Full Stack Development from upGrad

    This Capstone project aims to develop the backend of a real-world application in Node.js, Express.js and MongoDB. With the Movie Booking application, you can browse upcoming and released movies; filter released movies based on certain parameters; and view details such as genre, artists and trailers of released movies.

  15. Capstone Project Uber Technologies Inc.docx

    Capstone Project Uber Technologies Inc. Executive summary The current project is aimed at analyzing the business context of Uber Technologies Inc. The company has been facing challenges in its reputation from law suits and cases of sexual harassment both at the corporate and employee level. As such, the project focuses on the corporate culture issues that lead to the challenges that Uber faces ...

  16. SOLUTION: Capstone Project R02

    Running head: CAPSTONE PROJECT 1 Uber Technologies Financial Loss Problem Institution Affiliation Date CAPSTONE PROJECT 2 Executive Summary In the few years that Uber Technologies has been in existence, it has revolutionized the taxi service business. The company provides its customers with ride-hailing, ridesharing, and delivery services.

  17. Applying Uber Analytics

    The first course is in Customer Analytics, to be followed by People Analytics, Accounting Analytics and Operations Analytics. The specialization will finish up with a capstone project where you can apply what you've learned to a real business problem at Yahoo. You don't have to be a math whiz or a geeky computer scientist to take and ...

  18. DM

    DM_Capstone Project_Vivian_Chettiar - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Digital Marketing Capstone project

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  20. GitHub

    Problem Statement Many industries face the challenge of system failures in their equipment. This project addresses the need for predictive maintenance solutions by leveraging data analytics to identify anomalies, providing early indications of potential failures. Data Overview Dataset: Time series data with 18000+ rows collected over several days.

  21. Best Capstone Project Ideas & Topics in 2024

    Planning and executing a capstone project requires several important steps. These include selecting a relevant topic, conducting preliminary research, defining the objectives, developing a project plan, conducting in-depth research, submitting a proposal, data collection and analysis, writing, and finalising the report. 3 .

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  23. UpGrad & IIIT-B partner with Uber, Gramener

    IIIT-Bangalore and UpGrad had earlier announced their partnership to launch this unique program, which aims to train over 10,000 professionals in the field of data analytics. The program covers the depth and breadth of the subject in the form of interactive lectures, live sessions and a 3-month capstone project mentored by industry professionals.