business plan for photography in nigeria

Are you Looking for a standard  Photography business plan in Nigeria  for grants, loans such as CBN, NIRSAL, BOI and other institutions? or To even help you structure and grow your Business? Our   Photography business plan in Nigeria Pdf  is regularly updated and can also be used to obtain loans and grants etc.

If you are looking at starting a Photography business in Nigeria then this is a Must read!

Photography Business Plan In Nigeria Pdf

Table of Contents

Photography has been one Of the oldest business models in the world. What really makes this business so special and unique,  Is that Pictures help keep and remind us of past memories. the message a picture passes when seen is very unique The photography business in Nigeria is very unique and a profitable business to venture into.

Photography Business Plan In Nigeria Industry Overview:

The photography business in Nigeria is one of the businesses that can unarguably survive in any part of Nigeria as long as the business is well-positioned. The photography industry can boast of creating jobs directly or indirectly right here in Nigeria.

One good the great things about the photography industry in Nigeria is that it has various areas of specialization ranging from wedding or portrait photography to wildlife photography or travel photography, amongst many others. Over and above, starting a photography business is what we have chosen to do because having done our due diligence and research, we have realized that it is a business that is highly profitable if well planned and managed. Without any atom of doubt, there is a high rate of competition in the industry, but we have been able to create a unique Business model that will help us gain market acceptance and also work our way to the top of the ladder in the city where our photography business is to be located. Also working on this  photography business plan in Nigeria PDF  has opened our eyes to the huge potential in the photography industry in Nigeria.

Some of the things that will help us stand out in the industry include that we will ensure we deliver quality photography jobs at rock bottom prices in our city at all times. Much more than delivering quality photography jobs to clients at rock bottom prices, we have further gone to invest in CRM software that will help us effectively win new clients over and also help us effectively manage our existing clients.

2. Executive Summary

Currently, we have chosen a name for our photography business in Nigeria, and as we progress in this photography business plan in Nigeria it will be revealed. We have concluded the name search exercise at the corporate affairs office and it is good a thing that the name we propose to call our business is very much available and so, we have started the process of incorporating the business with the government authorities.

After we strike that off, we will apply for Tax identity No and also open a corporate/ current account with any bank of choice for business. For our Business name registration, we have decided to make use of the service of  naijaceo.com

Part of our strategies to effectively position the business; is to rent an office space in a busy business district in Nigeria and our ideal location in Lagos. The space we intend to rent will be big enough to accommodate our studio, reception, as well as our administrative office.

And we have also gone ahead to involve a competent realtor whom we think will be able to give us exactly what we want. Needless to say one of our dreams is to run the best photography business and studio in Nigeria. This is especially why we are leaving no stone unturned in paying attention to details.

• COMPANY’S DESCRIPTION

We are a top-notch – all-around Photography Company in Lagos Nigeria and have a great vision to become the one-stop-shop when it comes to photography in Nigeria. We are currently a team of passionate photographers who have come together for the sole purpose of creating a brand that will compete with leading photography companies in Nigeria.

We also intend to go beyond just making memories but also build relationships that will offer all-around photography services. This means that we will cover wedding photography, child photography- where we capture the milestone of every baby from infancy to late childhood, capturing of nature and landscapes, beauty coverage- pageants, modelling shows, and what have you, as well as other areas too numerous to mention.

Our photography company in Nigeria would also be in the business of training newbies as well as wannabe photographers who want to be closely watched in their photography endeavours by a mentor. There are also plans not to make our photography business in Nigeria focused only on capturing pictures.

3. Our Products And Services(Business Plan In Nigeria Pdf)

• we shall be into the business of covering events.
• Studio Shoot
• Outside Nature shoot

We shall take our services a notch higher, by paying attention to details- like having pre- shoots and after-shoots. Why after shoots? Well, the after-shoots will basically involve capturing the after event moods in pictures. There will also be the production of photo albums, photo books, framed pictures, as well as soft copies of edited pictures as requested by our clients.

4. Our Mission And Vision Statement

• We have a  vision and mission in view and that is:  To become a world-class photography brand and to be among the top 5 leaders in the photography business in Nigeria and Africa at Large
• To make top-notch photography services available to a wide range of clients that cuts across different classes of people at a very affordable price.

Some other things that Your Photograhy business plan in Nigeria 

• Business Structure
• Job Roles and Responsibilities
• SWOT Analysis
• MARKET ANALYSIS
• Target Market
• Competitive Advantage
• SALES AND MARKETING STRATEGY
• Publicity and Advertising Strategy
• Our Pricing Strategy
• Income Statement
• Cashflow analysis

Before You  Setup your Photography Business in Nigeria it is very important that you do intensive research and that you study a Photography business plan in Nigeria first in other to understand the industry,

Photography Business in Nigeria Frequently Asked Question

How much do photographers charge per photo in nigeria.

On average photographers charge between ₦3,000 to ₦10,000 for high resolution professionally edited digital photo files currently. Additional charges apply for printing products and licensing rights depending on specific usage.

How to make money as a photographer in Nigeria?

Offer diverse services like weddings, events, product shoots, offer photo licensing for advertising usage, sell limited edition artistic prints, conduct training workshops, sell presets, leverage high volume eCommerce product shoots, architecture photography, create photography related YouTube video content and vlogs.

How much is Photoshoot in Nigeria?

Professional photographers charge an average of ₦50,000 – ₦200,000 (sometimes even more) for various photo shoots across categories like events, fashion, corporate headshots etc in Nigeria. Rates vary based on exact specifications like number of images needed, editing complexity involved, photographer’s expertise and experience levels etc. 

Is photography business in Nigeria a good business idea?

Yes, Photography is an excellent business idea because it is a fast-growing industry in Nigeria across segments like events, weddings, fashion, advertising, travel feeds into an increasingly influential social media economy allowing monetization avenues providing full-time or part-time earning potential either independently or through assignments for leading media houses.

Who is the richest photographer in Nigeria?

Kelechi Amadi Obi and TY Bello are considered among the top celebrity and entertainment photographers commanding premium pricing between ₦500,000 – ₦2 million for their specialized art photography and photo journalism services in Nigeria based on their widespread popularity in the industry. 

Can a photographer become rich?

Yes, with the right business acumen combining creative excellence and customer service, photographers can earn wealth by diversifying niche offerings, building specialized expertise, tapping global remote freelancing networks leveraging extensive portfolio presence and exploring emerging revenue sources like training workshops, video content creation and royalty-free stock image licensing based on global industry benchmarks and examples. 

How can I be a successful photographer in Nigeria?

Key tips include consistently upgrading relevant skills, actively building niche portfolios, tapping unconventional revenue sources like photo merchandize and leveraging social media for cost-effective promotion to establish credibility that fetches high-value assignments through referrals and boosts earning potential manifold allowing sustainable business scalability.

What type of photography is profitable? 

Wedding, events, product, portrait, real estate, architecture, fashion, merchandise, stock and advertising photography currently offer the highest profitable revenue and growth opportunities. Building hyper specialized expertise in two or more interlinked verticals fetches premium. 

How to start a photography business in Nigeria?

Conduct market research to identify opportunities, acquire photography and editing training, build portfolio shooting friends and at low cost events in the beginning, leverage referrals and Instagram for promotions after developing a style reflecting brand identity and ideal client preferences. Offer packages tailored to target audience and scale up infrastructure as you grow. 

Who owns the copyright of a photograph in Nigeria?

As per Nigerian copyright laws covering intellectual property, the copyright of any photograph lies exclusively with the original photographer by default unless additional licensing contracts are signed beforehand assigning image ownership rights to clients or third party entities.

How much capital do you need for a photography business?

A decent start can be made with ₦500,000 to ₦1 million covering basic photography gear like DSLR camera, lens kit, laptop for editing, studio accessories like backdrop, lighting etc. As reputation and clientele expands, re-investing profits progressively to scale up infrastructure with latest equipment will enhance productivity and earnings potential.

How do I start a mini photography business?

Focus efforts on specific genres like wedding photography initially through freelancing sites, tap social media to publish creative portfolio samples helping win niche clients. Invest in essential versatile gear allowing outdoor/studio flexibility meeting starter demands without overspending given constraints. Reinvest profits towards scaling specialization making early customer feedback central for growth.  

Can I run a photography business in Nigeria from home?

Yes, photography business can be started from home by converting space into makeshift studio shooting inviting backdrops. Starter product shoots can leverage natural lighting complemented by basic accessories. Location flexibility allows further scaling scope leveraging assignments. However evaluating co-working production spaces contracts might assist on containing initial overheads. 

Do you need qualifications to start a photography business?

No major prerequisite qualifications are required but having certifications focused on commercial photography fundamentals can lend credibility while dealing with corporate clients. Optional courses in photo editing, small business management helps refine expertise portfolio further. Multi-skilling also boosts adaptability securing diverse income streams. 

How do I start a photography business with no clients?

Explore opportunities to assist established photographers as second shooters at nominal costs to gain experience, leverage online channels like social media to shoot friends while developing unique style and gain traction, offer steep discounts on initial few portfolio enrichment shoots across categories, tap vendor networks for referrals assuring additional services through partnerships for guaranteed appointments.

Is it hard to start photography business?

Starting photography services requires medium effort considering low initial capital investments for basic gear purchases possible through consumer credit loans and evergreen technical skills demand. Scalability is tougher requiring consistency in building reputation through referrals. Differentiation by showcasing signature styles and customizations for target client types enhances profitable growth prospects while disciplined cost management improves sustainability.

How do I get more photography clients?

Leverage Instagram and Facebook to publish portfolio samples allowing prospects to assess work quality and unique aesthetics. Creating an appealing website with integrated contact forms and hiring SEO services also helps rankings. Printed brochures for vendor referrals, offering loyalty perks through existing client referrals, cold calls exploring new event opportunities and participating in bridal fairs during weekends also help acquire new clients consistently. 

Is photography a good side business in Nigeria?

Yes, photography offers flexible viable side business (extra income generation) opportunity owing to minimal startup infrastructure investments of under ₦500,000 on essential gear and availability of next level skills training options through dedicated academies allowing rapid commercialization while retaining existing jobs aiding cash flow stability in initial phases. 

Is a photographer in high demand?

Yes, with growing industries like entertainment, weddings, real estate, fashion, travel and even social media marketing leveraging personalized content creators like influencers, demand for skilled photographers offering both on-site and remote working capabilities continue to surge with attractive growth forecasts presenting ample monetization opportunities for those adopting emerging technologies integration while building specialized niche expertise further.

How do I start a photography business with no experience?#

Some starting tips include undergoing fundamental technical skills training in operating digital SLR cameras and editing software, interning under established photographers on ancillary functions like production coordination, leveraging extensive online tutorials before field practice, considering Second hand cameras within budget meeting functional needs and testing ideas validation through free trial shoots for acquaintances focused on select preferred genres before setting up full-fledged commercial venture after gaining adequate credible experience. 

If you need a complete comprehensive and affordable Photography business plan in Nigeria Pdf you can click the button below to contact me directly on WhatsApp

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Micah Erumaka

About Micah Erumaka

Micah Erumaka is the Founder of LiaonCEM solutions which owns NaijaCEO. He is an Internet Entrepreneur and a content creator. After the failure of his first company at age 18 he started NaijaCEO to help entrepreneurs with the information they need in operating a successful business in Africa

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8 Steps To Starting A Digital Photography Business In Nigeria (Basic Guide)

The photography business is a very competitive industry. Every year, thousands of talented photo-lovers consider turning their passion into a money-making business venture. Especially, in a fiercely competitive marketplace like Nigeria, in which it is very easy for anyone to buy a digital camera and call themselves a professional photographer.

Want to start your own business ? If you love taking photos, starting a digital photography business can be a great way to make some extra income on the side. There is so much involved with professional photography business besides just having a good camera and kit.

In this step-by-step guide, we will share some basic tips on how to start a digital photography business in Nigeria.

1. Choose a digital photography niche.

Find your photography niche , and conquer it. Photographers face a lot of competition every day, one of the best business decisions you can make is to specialize in a particular type of photography.

There are many types of digital photography niches in which you can choose to specialise but choosing a specialisation, such as wedding photography, event photography, etc. is the best way of distinguishing yourself from other professional photographers.

Also Read: How To Start A Profitable Business In Nigeria.

2. Buy the right photography equipment.

Your equipment is an important, long-term investment in your new photography business. For starters, you’ll need to get the best equipment in the market you can afford.

Because you are in a digital photography business, you will also need a laptop and software to edit your photos. Here is a list of recommended equipment for a start: Digital Camera, Prime Lens, Camera Tripod, Camera Bag, External Flash, Extra Batteries, SD Memory Cards, and Cleaning kits.

3. Learn how to shoot in manual mode.

It is of utmost importance that you understand light by shooting in manual mode. This may seem very intimidating at first, but once you really grasp the way light is captured in your camera, you are ready to take full creative control over each frame.

It also helps to deal with extremely tricky light situations which the auto mode cannot handle. Manual mode forces the photographer to understand what is going on in the camera.

4. Craft a stunning photography portfolio.

A professional photography portfolio is something that every photographer should invest in. It’s a great way to showcase your work and create interest in your art or business. A beautiful and complete photography portfolio is your #1 asset as a photographer of the 21st century.

Today, you can create an online photography website that can be accessed by clients on their tablets, smartphone or laptop instead of using a photo book. Watch this YouTube video on how to set up your first photography portfolio.

Also Read: Online Business Opportunities In Nigeria .

5. Create a business strategy plan.

Creating a business plan is as simple as searching “Business plan for photography business” on Google. Download a business plan templates that work for you and fill it up with your own business information.

It is very important to have a workable plan for how you are going to be successful. This plan with change over time as you become more experienced and learn more about what is possible and what isn’t.

6. Register your business with CAC.

In Nigeria, every business is a legal entity that needs to be registered as a Business Name (BN) or a Private Limited Company (LTD). The government institution responsible for the registration of new businesses in Nigeria is the Corporate Affairs Commission (CAC) .

Even if you are running a business from your home, you still have to register the business. Having your business registered also afford you the ability to do certain things such as opening a bank account for your business, filing tax returns and much more.

7. Develop a digital marketing plan.

As well as being an expert photographer you’ll need to learn all about digital marketing and social media  management to promote your services. If you find it hard to do it all yourself, then investing in a monthly contract with a digital marketing agency will definitely be worth it.

The key to success in a photography business is marketing. Use your personal and professional networks to spread the word about your business. Attend wedding parties and events geared toward your market.

Also Read: Five Challenges Of Doing Business In Nigeria.

8. Build and grow your client relationships.

The one aspect you can’t underestimate is building lasting client relationships . Finding the first few clients to hire and pay you for photography assignments is always a challenge.

As you get more and more clients contacting your photography business, there’ll be a considerable amount to keep track off. More than you can do in your head implement a system to keep all your clients sorted out.

Conclusion.

Getting started is perhaps the most complicated part of owning your own digital photography business. First, you must decide what your niche is going to be. Will you have a studio or will you freelance? Will you market yourself to the public, or focus on selling to publications or stock companies? Will you specialize in people, landscape or objects?

You can’t relax even after your business is up and running; building and maintaining relationships with clients and corporate purchasers is key to being a successful photographer. Networking with other photographers is a great way to gain client referrals, learn trade secrets, or even find a mentor to guide you in your early years.

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How to Start a Profitable Photography Business in Nigeria

• by SME Guide

Starting a photography business in Nigeria can be an exciting and rewarding entrepreneurial journey if you plan well. With rising internet connectivity and social media use in the country, there is huge potential for photographers to thrive.

This comprehensive guide covers all the key steps and considerations for launching a profitable photography studio or freelance business in Nigeria .

Choosing a Photography Niche

The first step is determining what kind of photography niche you want to specialize in. The major genres include:

• Portrait photography:  taking professional headshots of family, maternity, newborns, etc.
• Wedding photography captures wedding events and couples. A lucrative niche in Nigeria.
• Product photography:  specializing in shooting products for e-commerce sites, brands, catalogues, etc.
• Real estate photography:  taking property photos for real estate agents and landlords
• Event photography:  covering corporate events, concerts, conferences, etc.
• Sports photography:  shooting sporting events, athletes, and teams
• Wildlife photography is focused on animals and natural landscapes.
• Photojournalism: documenting news, travel, and people
• Fashion photography involves working with models, clothing brands, and magazines.

Consider your skills, interests, experience, and business goals when choosing a niche. Be specific instead of being a general photographer to stand out.

Develop your photography skills.

To succeed as a professional photographer in Nigeria, you need to develop strong technical and artistic skills . Important abilities include:

• Understanding lighting: natural, artificial, flash, and studio setups
• Posing and directing subjects
• Knowledge of cameras and lenses
• Photo composition, framing, and aesthetics
• Editing and post-processing skills
• Retouching and airbrushing techniques
• Portfolio development

Consider enrolling in photography courses at institutions like the Nigeria Institute of Journalism or reputable online learning platforms like Udemy and Skillshare to boost your skills. Participate in workshops and assist established photographers too.

Create a photography portfolio.

An impressive photography portfolio is crucial for attracting clients and demonstrating your capabilities.

• Build a diverse portfolio that highlights your speciality.
• Showcase 10–20 strong images for each genre or client type.
• Get feedback from professional photographers on improving the portfolio.
• Invest in professional photo editing to make images top-quality.
• Display the portfolio on a personal  website  and  social media  pages.

Also, prepare physical portfolios with prints to show prospective clients during meetings.

Register your photography business.

To legally operate a photography business in Nigeria, you need to register it with the Corporate Affairs Commission (CAC) under the Companies and Allied Matters Act (CAMA) requirements.

Key steps include:

• Choosing a unique business name and conducting a search to ensure availability
• Preparing the required incorporation documents (application forms, affidavits, articles of association, etc.)
• Stamping the incorporation documents at the Stamp Duties Office.
• Filing registration documents and forms at CAC.
• Paying the registration fees.

You will receive a CAC certificate upon completion. Also, register for tax with the Federal Inland Revenue Service.

Develop a photography business plan.

A solid business plan is key to clarifying your vision, setup strategy, and financial projections. Include sections like:

• Executive summary
• Business overview and objectives
• Products and services
• Market analysis and competition
• Marketing and sales strategy
• Operations plan
• Management team
• Financial plan
• SWOT analysis

Having a detailed plan makes it easier to secure funding, approach partners, and measure success.

Fund Your Photography Startup

You need capital to cover costs like photography gear, studio rental, marketing, registering the business, etc.

Funding options for photography businesses in Nigeria include:

• Personal savings
• Loans from banks or microfinance institutions
• Family/friends funding
• Business grant schemes like YouWin
• Crowdfunding through websites
• Angel investors

Be realistic in estimating required capital and projected revenue and expenses. Have a plan for repaying loans.

Obtain photography equipment.

Invest in professional-grade photography tools and gear to deliver top-notch services.

Essential equipment:

• DSLR or mirrorless cameras
• Lenses: telephoto, wide-angle, macro, prime lenses
• External flash units
• Reflectors and diffusers
• Tripods and camera stabilizers
• Lighting: studio lights, flash, stands, softboxes
• Backdrops: paper, muslin, vinyl
• Photo editing computer or laptop
• Editing software: Adobe Lightroom, Photoshop
• Storage: memory cards, external hard drives
• Bags: camera bags, carry cases
• Batteries and chargers

Buy from reputable dealers. Rent speciality gear like lenses initially to test the market.

Set up a photography studio.

For portrait, event, and commercial photography, setting up a professional studio provides  the ideal controlled environment.

Factors to consider when choosing a studio space include:

• Convenient location for clients
• Rental costs
• Size: allow shooting space, storage, and a waiting area.
• Electricity supply
• Ventilation
• Safety and security
• Backdrops, décor style
• Parking space

Invest in studio lighting, backdrops, props, and accessories to outfit the space nicely.

For product or on-location sessions, a home studio or co-shared space can work too.

Structure your business

Decide on an appropriate business structure.

• Sole proprietorship:  simple but unlimited liability
• Partnership: sharing resources and skills
• Limited liability company (LLC):  mixes limited liability with pass-through taxation

Outline the organizational hierarchy and hire skilled talents like photographers, editors, salespeople, and assistants based on budget.

Also, get legal, accounting, and insurance providers in place. Have contracts, human resource policies, and operating procedures drafted.

Create a brand identity.

Develop a strong brand identity that engages your target audience by:

• Choosing a memorable business name
• Crafting an eye-catching logo
• Selecting a colour palette and visual aesthetic
• Defining a unique style and personality
• Building cohesion across branding elements
• Registering a domain name for your website
• Using professional e-mail addresses
• Creating branded templates, letterheads, packaging, etc.

This helps establish credibility and recognition for your photography brand.

Design a client-focused website.

A website is crucial for any photography business today to showcase work, accept bookings and payments, and drive sales 24/7.

Tips for creating an effective photography website:

• Use stunning visuals and galleries to display work.
• Clearly highlight your speciality, niche, and unique style.
• Make navigation intuitive and optimize site speed.
• Provide detailed service and pricing information.
• Include client testimonials and reviews.
• Enable easy contact and bookings.
• Integrate payment gateways for deposits and ordering.
• Make the site mobile-responsive.
• Leverage SEO best practices for discoverability.
• Update site content consistently.

Hire professional web designers and developers for the best results.

Leverage social media.

Actively marketing your photography services on popular social media platforms like Facebook, Instagram, Twitter, and YouTube is vital for reaching Nigerian audiences.

Key strategies include:

• Curating interesting behind-the-scenes content
• Sharing your best photos consistently
• Posting promotional offers and news
• Running paid social media ads
• Engaging followers and sharing user-generated content
• Collaborating with influencers and brands
• Participating in online photography communities
• Leveraging local trends, hashtags, and platforms like TikTok

Social media provides a direct channel to interact with clients and build your photography brand. Track performance to refine your approach.

Network and get clients.

To sustain your business, you need a steady stream of clients. Ways to get clients include:

• Referrals: satisfied clients can refer family and friends.
• Partnerships: partner with wedding planners, creative agencies, etc.
• Advertising: run ads in local directories, magazines, and websites.
• Digital marketing:  SEO, email marketing, social media
• Exhibitions: showcase work at photo exhibitions.
• Word-of-mouth: deliver exceptional service that creates buzz.
• Business development:  cold call or email potential clients
• Vendor lists:  get on the preferred vendor lists of corporate clients.

Offer promotional rates or discounts when starting out to attract new clients. Nurture leads well.

Set your photography rates.

Pricing your photography services competitively is important for profitability. Consider factors like:

• Level of experience
• Operational costs
• Types of clients and projects
• Demand for niche offerings
• Rates competitors charge
• Income goals and profit margins
• Local economic dynamics

Have clear packaged rates for sessions, albums, prints, and usage rights rather than hourly billing. Allow room for discounts and negotiations.

Market Your Photographer Brand

Consistently promote your business through:

• Online ads:  Google, Facebook, and Instagram ads
• Direct mail:  postcards, brochures, and targeted lists
• Public relations:  get featured in media and publications
• Search optimization:  improve SEO and local listings
• Contests and giveaways generate engagement on social media.
• Cross-promotions: co-market-related brands like makeup artists and venues
• Speaking gigs:  host workshops or speak at industry events.
• Signage and visual branding for your studio or location

Track marketing costs and results to identify the most effective channels.

Deliver exceptional service.

Succeeding as a photographer is about more than taking great pictures. Providing an amazing client experience is crucial for retention and referrals.

Client service tips:

• Be responsive and polite in your communications.
• Clarify client needs, expectations, and vision.
• Guide clients professionally on best practices.
• Engage personally and make sessions fun.
• Deliver work promptly as agreed.
• Be transparent about pricing and offerings.
• Respect clients and maintain confidentiality.
• Follow up after shoots and share special promotions.
• Ask for testimonials and feedback.

Going the extra mile keeps clients coming back and fuels word-of-mouth.

Manage your finances well.

Careful financial planning and management are vital for ensuring your photography business stays profitable.

• Track all business income and expenses.
• Invoice clients promptly and follow up on payments.
• Have contracts detailing project scope, deliverables, timelines, and payment terms.
• Pay vendors, employees, and taxes on time.
• Set aside funds for future investments and growth plans.
• Maintain adequate insurance coverage.
• Leverage digital tools and accounting software to stay organized.
• Hire a reputable accountant to handle taxes, payroll, and advisory services.

Review financial statements regularly and adjust budgets to optimize profitability.

Invest in continuous learning.

The photography industry evolves quickly. Commit to ongoing education to refine your technical expertise and creative eye by:

• Reading photography blogs, magazines, and books
• Taking advanced classes and online courses
• Attending conferences, seminars, and workshops
• Interning or assisting other photographers
• Participating in competitions and critiques
• Experimenting with new styles and techniques
• Staying on top of the latest gear, software, and post-processing methods
• Traveling to find fresh perspectives and inspiration

Never stop learning as a photographer.

Manage Time and Organize Workflow

Running a photography business involves wearing many hats—creative, marketing, sales, operations, etc.

Tips for managing your time well:

• Prioritize important tasks and clients.
• Create schedules and meet deadlines.
• Batch similar tasks together.
• Limit distractions and interruptions
• Use tools like calendars and to-do lists.
• Hire assistants to delegate tasks.
• Avoid taking on too many jobs at once.
• Have robust systems and processes.
• Take time to recharge personally and creatively.

Organization and productivity allow you to perform at your best.

Differentiate Your Photography Brand

Stand out in Nigeria’s competitive photography market by differentiating your business.

• Establish a unique visual style and identity.
• Specialize in an in-demand niche
• Provide specialized or premium offerings.
• Maintain exceptional customer service standards.
• Incorporate the latest photography trends and techniques.
• Share your personal story and values.
• Invest in professional development and gear.
• Engage actively on social media.
• Have an inspiring online presence and portfolio.
• Partner strategically with brands and influencers.
• Sponsor local events or give back to communities.

Keep refining your points of differentiation over time.

Embrace digital trends impacting photography.

Stay ahead of how digital transformation is impacting professional photography:

• Shooting and editing on smartphones and tablets
• Leveraging high-speed internet for cloud backups and workflow
• Moving services online for bookings and payments
• Adopting artificial intelligence and tools like face recognition
• Personalizing products and experiences through data integration
• Integrating with social media and digital ecosystems
• Offering digital delivery of photos rather than just prints
• Producing video content, VR, and multimedia formats
• Using smart tech like drones and AI-enabled cameras

Blend technical innovation with your creative human touch.

Keep growing your photography empire.

Once your photography business gains traction, look to expand revenue and impact by:

• Increasing your client base and referral networks
• Raising prices and creating premium offerings
• Selling photo products online, like prints and photobooks
• Licensing images for stock photo sites
• Pursuing commercial photography gigs
• Pitching your services to corporations and SMEs
• Exhibiting work locally and internationally
• Taking on protégés to groom and mentor
• Hosting training and photography tours
• Starting an agency with multiple photographers
• Franchising your business model and brand

Let your passion for photography drive you to greater heights.

Over to you!

With proper planning, commitment, and creative vision, starting a profitable photography business in Nigeria is an achievable goal.

Determine your niche, invest in high-quality gear, leverage digital channels, delight clients, and keep honing your skills and offerings. Stay inspired by the power of photography to capture life’s memorable moments.

Here’s to launching your own successful photography brand that stands out!

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Photography Business – How To Start Photography Business In Nigeria

• Entrepreneurs.ng
• May 19, 2020

The photography business is still in vogue because the saying “a picture is worth a thousand words” holds and will continue to hold. Photographs hold memories. You can look at your pictures a few years after you took them and relish the memories in your mind. Thanks to the advent of smartphones, anyone can take pictures anywhere using their phones.

However, you can still differentiate between a picture taken with a smartphone and that taken by a professional photographer. The difference in quality is evident. This is why many people still expend money in taking photoshoots. The photography business is lucrative and its demand keeps increasing by the day.

In addition, the photography business is a mobile business you can start from the comfort of your home. As the business grows, you can set up your own studio. If you are always fascinated with special images and wish you could replicate them, photography business might be the best bet for you.

In Nigeria, you will hardly find a weekend free of events, especially in Lagos. As an aspiring photographer, this is one of the markets you can explore. With little training, you can easily gain photography expertise. The more you grow in the business, the better your images will become.

See Also: How To Start A Successful Bakery Business In Nigeria

That being said, if you are interested in photography, this article will teach you the steps to take as a beginner in the business.

Equipment Needed To Start Photography Business

There are some equipment you need to start photography business. You can get them one after the other as you progress in your business.

The list below should guide you:

• A good camera
• Editing software
• Desktop computer/laptop
• External hard drive
• Photo printer

How To Start Photography Business

Step one: choose the niche that inspires you.

Determine the type of photography that catches your fancy. Do you like portraits or do you prefer documentaries; abstract imagery, or landscapes? The first step to the success of your photography business is to take your time to choose your niche. Photography is not only about shooting with cameras, but it also requires a good dose of inspiration .

Once you find your inspiration, stick with it because that’s what will keep you going in the business. A good way to find your inspiration is by sampling your interests. If you love attending events, you could start with event photography. And, you can equally begin with nature photography if you are a lover of nature.

See Also: How To Start Bottled Water Or Pure Water Business In Nigeria

Step Two: Draft A Business Plan

Any business that wants to succeed must first develop a workable business plan. A business plan is a detailed document containing the objective of your photography business and the strategy you intend to employ to achieve them.

Actually, the success or failure of your business can be predicted just by reading your business plan. Basically, your business plan should contain the following:

• An overview of your photocopy business
• Executive summary
• General company description
• SWOT analysis
• Market research
• Your strategy
• A marketing plan
• An operational plan
• Financial projection
• An appendix

To get a good camera, light, and other photography equipment, you will need a huge amount of money. Hence, a detailed business plan can help you secure funding from investors, venture capitalists, or funding opportunities that show up.

See Also:  How To Write A Business Plan Step By Step For Your Business

Step Three: Register Your Business With CAC

Corporate Affairs Commission (CAC) is the recognised body in charge of business registrations in Nigeria. It is advisable to start your business on a structured level because the advantages far outweigh the disadvantages.

One of the benefits of registering your business with CAC is that you can open a corporate account with your registration certificate. Customers feel safer paying into a corporate account than a personal account. You can either register a business name or a limited liability company.

See Also: Top Legal Documents Every Entrepreneur And Start-Up Should Have

The business name is the best choice for sole proprietors just starting out. The tax implication is low and you can upgrade to a limited liability company as your business grows. To begin, visit CAC’s portal to search for the availability of your chosen business name. This is important because it will save you from building on someone else’s name.

After your business name gets approved, you can then begin the registration process. Many aspiring business owners get stuck in the process of registering their business. So, it’s advisable to hire a legal practitioner to help you with the registration.

One of the trusted firms in Nigeria known for making business registration easy and seamless is ReDahlia . ReDahlia is located at 43B, Emina Crescent Off Toyin Street Ikeja, Lagos. Interestingly, they can help you register your business no matter your location. Once your certificate is ready, they will deliver it to you at your chosen location.

See Also: Benefits of registering your business with CAC

Step Four: Get A Good Camera

Once you’ve decided on the type of photography you want to start, the next step is to invest in a good camera. This is about the major equipment you need to begin a photography business.

A few years ago, there was a huge gap between compact point-and-shoot cameras and more professional DSLR cameras in terms of image capability and price. But today, an aspiring photographer can easily get budget-friendly mid-pro mirrorless cameras that can take great pictures. Once you get your camera, master how to use it.

See Also: How To Start An E-Commerce Business In Nigeria

Spend time understanding the functions and features of your camera. Learn about Aperture, Shutterspeed, and ISO among others. Furthermore, you can hire a camera for your business if you cannot afford one immediately.

Here is a list of common camera modes you will find:

• Portrait mode
• Landscape mode
• Sports mode
• Aperture priority mode
• Night portrait mode
• Manual mode

See Also: How To Start A Cleaning Service Company In Nigeria

Step Five: Learn Photography Skills

Starting photography is not just about purchasing a camera. There are other salient skillsets to learn before you can be considered a professional photographer.

So, enrol in a photography academy, workshop, or tutorial. With training, you will learn all you need to succeed in the business; from setting the camera to framing rules and photo editing. Training will save you from the guessing game and costly mistakes you may make.

There’s no height you want to reach in your photography business that someone else hasn’t already attained. Hence, find someone that will inspire and pour their skills into you.

You don’t necessarily need to enrol in an academy to learn about the photography business. Find a friend, colleague, or someone you know who is a professional in the photography business and learn from them. You can tag along with the person when they have a shoot, check out how they make use of the camera, their pricing, editing style, and many more.

A very imperative part of photography you must learn is lighting. This single factor can make or mar your business. A good photographer must learn about indoor and outdoor lighting.

If you are just starting out and you don’t have access to studio lights and slave flashes, you will be at an advantage if you can read the direction of light and manipulate it using props such as DIY light filters and reflectors. This will help you to manually create highlights, shadows, and silhouettes within a scene.

See Also: How To Start A Poultry Farming Business In Nigeria

Step Six: Learn Composure

In the photography business, the number of pictures you take is not what draws prospective clients to you. Actually, people go for a photographer with the best picture quality.

Therefore, before taking your shots, study your scene and the subject you are about to take. By doing this, you will build concepts in your head and take your shots from the best angle. Composure is a skill you have to continuously practice before you can gain mastery of it.

See Also: How To Start Mini Importation Business In Nigeria

Step Seven: Practice

You cannot become a pro in a day, because growth and mastery in any business take time. Once you’ve been able to wrap your head around the photography business, start taking photographs and show it to professionals to review them for you.

By doing this, you will learn what you are doing wrong and areas for improvement. Importantly, don’t rush your progress and don’t also compare your progress with those that have been in the game way before you. Trust your unique process and learn at your own pace.

See Also: How To Start An Export Business In Nigeria

Step Eight: Get A Studio Space For Your Photography Business

You can decide to start your photography business by taking outdoor shots only. But, you can take it a step further by renting space to set up a studio for customers that will love to take photoshoots or travel to you for photos.

See Also: Creative Business Ideas For Fresh Graduates In Nigeria

Step Nine: Promote Your Photography Business

This is where the whole job lies. No matter how good or professional you are, nobody will patronise you if your marketing strategy is poor. You can start by distributing flyers and connecting to professionals who can recommend you if such an opportunity arises.

See Also: Proven Way To Validate Your Business Idea With Customers

Here are other tips that will help you promote your photography business:

1. Volunteer For Shooting A Local Event

If you are starting out, nobody knows about your skills and how good your photography skills are. The best way to showcase your skills to people is by offering freebies. Approach event planners to shoot at their events for free. Interestingly, some people will still offer to pay you a stipend even when you volunteer.

At the beginning of your photography business, your focus should not be on money because once you acquire your customers, they will definitely pay for your services. So, if you have anyone you would love to work with, the best way to get them to look your way is to offer freebies to them. That will create a lasting impression on them and you can take the business relationship further from there.

See Also: 10 Ways To Improve Customer Engagement And Increase Your Revenue

2. Create A Unique Style For Your Photography Business

Obviously, there are several photographers who are good at what they do. Therefore, you need to have a style that will make you unique. For example, you can devise a better customer service style than your competitors. Anyone can copy your business idea but no one can replicate your customer service. In simple terms, find out what your competitors are not doing and offer it to your clients.

Another way to be unique in your photography business is to have a creative logo that speaks volumes about your expertise. It will surprise you that a prospective customer may decide not to work with you because they won’t like your bad logo to appear on their pictures. Therefore, ensure your branding is appealing enough to your prospective customers.

See Also: How To Acquire New Customers For Your Business And Make Them Stay

3. Attend Events And Network

Be deliberate about attending events that will help you meet your prospective customers one on one. When attending such events, don’t forget to go with your business cards and brochures containing your past jobs.

4. Referral

In the photography business, it is easy to get referrals from satisfied customers. All you need to do is build good customer relationships with your existing customers and encourage them to refer you to their friends, colleagues and families.

See Also: How To Deal With Difficult Customers In Nigeria Using These Strategies

5. Have A Website For Your Photography Business

Your website should serve as one of the online portals where you post all your jobs. By just visiting your website, prospective clients should be mesmerised by your work and contact you. Get a professional web developer to create a user-friendly website for you if you cannot create one by yourself.

6. Use Social Media To Your Advantage

Another potent way to push your photography business is to have a strong social media presence. Over 80% of your prospective customers have at least one social media account. Hence, open an account on various social media platforms (Facebook, Instagram, Twitter, Pinterest, Tumblr, etc). In addition, run targeted ads on various platforms.

See Also: How To Optimise Your Customer Experience Using Social Media And Boost Revenue

7. Sell Your Images Online

There’re so many outlets online where photographers can sell their images. Many people are in need of pictures to use for their branding and artworks and you’ll discover some of the images on Google have copyright. To use them, you need to pay. Hence, you can sell your pictures on your website, Adobe Stock, Shutterstock, Alamy, Etsy, Fotomoto, Crestock, 500px, etc.

There you have it. By sharing this article, you will be helping your friends and loved ones discover how to pursue their passion. If you have any question, drop it in the comment section. We will like to hear your thoughts.

Are you doing something extraordinary in your industry and you want the world to hear about it? Reach out to us today to tell your story.

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Suppose that a person is not certified as a professional photographer in Nigeria, but believes that s/he has enough personal experience to run a studio.

Is there any legal problem if such a person opens a studio in Nigeria without being certified? Is there even such a certification in Nigeria?

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HOW TO START PHOTOGRAPHY BUSINESS IN NIGERIA

The photography business is still in vogue because the saying “a picture is worth a thousand words” holds and will continue to hold. Photographs hold memories.

You can look at your pictures a few years after you took them and relish the memories in your mind.

 Thanks to the advent of smartphones, anyone can take pictures anywhere using their phones.

However, you can still differentiate between a picture taken with a smartphone and that taken by a professional photographer.

The difference in quality is evident. This is why many people still expend money in taking photoshoots.

The photography business is lucrative and its demand keeps increasing by the day.

In addition, the photography business is a mobile business you can start from the comfort of your home. As the business grows, you can set up your own studio.

 If you are always fascinated with special images and wish you could replicate them, photography business might be the best bet for you.

In Nigeria, you will hardly find a weekend free of events, especially in the cities like Lagos, Abuja and other part of the country.  

As an aspiring photographer, this is one of the markets you can explore. With little training, you can easily gain photography expertise.

The more you grow in the business, the better your images will become.

Equipment Needed To Start Photography Business

There are some equipment you need to start photography business. You can get them one after the other as you progress in your business.

The list below should guide you:

A good camera

Editing software

Desktop computer/laptop

External hard drive

Photo printer

How To Start Photography Business

Step One: Choose The Niche That Inspires You

Determine the type of photography that catches your fancy.

Do you like portraits or you prefer documentaries; abstract imagery, or landscapes? The first step to the success of your photography business is to take your time to choose your niche.

Photography is not only about shooting with cameras, but it also requires a good dose of inspiration.

Once you find your inspiration, stick with it because that’s what will keep you going in the business.

 A good way to find your inspiration is by sampling your interests.

If you love attending events, you could start with event photography. And, you can equally begin with nature photography if you are a lover of nature.

Step Two: Draft A Business Plan

Any business that wants to succeed must first develop a workable business plan.

 A business plan is a detailed document containing the objective of your photography business and the strategy you intend to employ to achieve them.

Actually, the success or failure of your business can be predicted just by reading your business plan.

Basically, your business plan should contain the following:

An overview of your photocopy business

Executive summary

General company description

SWOT analysis

Market research

Your strategy

A marketing plan

An operational plan

Financial projection

An appendix

To get a good camera, light, and other photography equipment, you will need a huge amount of money.

Hence, a detailed business plan can help you secure funding from investors, venture capitalists, or funding opportunities that show up.

Step Three: Register Your Business With CAC

Corporate Affairs Commission (CAC) is the recognized body in charge of business registrations in Nigeria.

It is advisable to start your business on a structured level because the advantages far outweigh the disadvantages.

One of the benefits of registering your business with CAC is that you can open a corporate account with your registration certificate.

 Customers feel safer to pay into a corporate account than a personal account.

 You can either register a business name or a limited liability company.

The business name is the best choice for sole proprietors just starting out. The tax implication is low and you can upgrade to a limited liability company as your business grows.

To begin, visit CAC’s portal to search for the availability of your chosen business name.

 This is important because it will save you from building on someone else’s name.

After your business name gets approved, you can then begin the registration process.

Many aspiring business owners get stuck in the process of registering their business. So, it’s advisable to hire a legal practitioner to help you with the registration.

Once your certificate is ready, they will deliver it to you at your chosen location.

Step Four: Get A Good Camera

Once you’ve decided on the type of photography you want to start, the next step is to invest in a good camera. This is about the major equipment you need to begin a photography business.

A few years ago, there was a huge gap between compact point-and-shoot cameras and more professional DSLR cameras in terms of image capability and price.

But today, an aspiring photographer can easily get budget-friendly mid-pro mirrorless cameras that can take great pictures.

Once you get your camera, master how to use it.

Spend time to understand the functions and features of your camera. Learn about Aperture, Shutterspeed, and ISO among others.

 Furthermore, you can hire a camera for your business if you cannot afford one immediately.

Here is a list of common camera modes you will find:

Portrait mode

Landscape mode

Sports mode

Aperture priority mode

Night portrait mode

Manual mode

Step Five: Learn Photography Skills

Starting photography is not just about purchasing a camera. There are other salient skillsets to learn before you can be considered a professional photographer.

So, enroll in a photography academy, workshop, or tutorial.

 With training, you will learn all you need to succeed in the business; from setting the camera to framing rules and photo editing.

Training will save you from the guessing game and costly mistakes you may make.

There’s no height you want to reach in your photography business that someone else hasn’t already attained. Hence, find someone that will inspire and pour their skills into you.

You don’t necessarily need to enroll in an academy to learn about the photography business.

 Find a friend, colleague, or someone you know who is a professional in the photography business and learn from them.

You can tag along with the person when they have a shoot, check out how they make use of the camera, their pricing, editing style, and many more.

A very imperative part of photography you must learn is lighting.

This single factor can make or mar your business. A good photographer must learn about indoor and outdoor lighting.

If you are just starting out and you don’t have access to studio lights and slave flashes, you will be at an advantage if you can read the direction of light and manipulate it using props such as DIY light filters and reflectors.

This will help you to manually create highlights, shadows, and silhouettes within a scene.

Step Six: Learn Composure

In the photography business, the number of pictures you take is not what draws prospective clients to you. Actually, people go for a photographer with the best picture quality.

Therefore, before taking your shots, study your scene and the subject you are about to take.

By doing this, you will build concepts in your head and take your shots from the best angle.

Composure is a skill you have to continuously practice before you can gain mastery of it.

Step Seven: Practice

You cannot become a pro in a day, because growth and mastery in any business take time.

Once you’ve been able to wrap your head around the photography business, start taking photographs and show it to professionals to review them for you.

By doing this, you will learn what you are doing wrong and areas of improvement. Importantly, don’t rush your progress and don’t also compare your progress with those that have been in the game way before you.

Trust your unique process and learn at your own pace.

Step Eight: Get A Studio Space For Your Photography Business

You can decide to start your photography business by taking outdoor shots only.

 But you can take it a step further by renting space to set up a studio for customers that will love to take photoshoots or travel to you for photos.

Step Nine: Promote Your Photography Business

This is where the whole job lies. No matter how good or professional you are, nobody will patronise you if your marketing strategy is poor.

You can start by distributing flyers and connecting to professionals who can recommend you if such an opportunity arises.

Here are other tips that will help you promote your photography business:

1. Volunteer For Shooting A Local Event

If you are starting out, nobody knows about your skills and how good your photography skills are.

The best way to showcase your skills to people is by offering freebies.

 Approach event planners to shoot at their events for free. Interestingly, some people will still offer to pay you a stipend even when you volunteer.

At the beginning of your photography business, your focus should not be on money because once you acquire your customers, they will definitely pay for your services.

 So, if you have anyone you would love to work with, the best way to get them to look your way is to offer freebies to them.

That will create a lasting impression on them and you can take the business relationship further from there.

2. Create A Unique Style For Your Photography Business

Obviously, there are several photographers who are good at what they do. Therefore, you need to have a style that will make you unique.

For example, you can devise a better customer service style than your competitors.

Anyone can copy your business idea but no one can replicate your customer service.

 In simple terms, find out what your competitors are not doing and offer it to your clients.

Another way to be unique in your photography business is to have a creative logo that speaks volumes about your expertise.

 It will surprise you that a prospective customer may decide not to work with you because they won’t like your bad logo to appear on their pictures.

Therefore, ensure your branding is appealing enough to your prospective customers.

3. Attend Events And Network

Be deliberate about attending events that will help you meet your prospective customers one on one.

When attending such events, don’t forget to go with your business cards and brochures containing your past jobs.

4. Referral

In photography business, it is easy to get referrals from a satisfied customer.

 All you need to do is build good customer relationship with your existing customers and encourage them to refer you to their friends, colleagues and families.

5. Have A Website For Your Photography Business

Your website should serve as one of the online portals where you post all your jobs.

 By just visiting your website, prospective clients should be mesmerized by your work and contact you.

Get a professional web developer to create a user- friendly website for you if you cannot create one by yourself.

6. Use Social Media To Your Advantage

Another potent way to push your photography business is to have a strong social media presence.

Over 80% of your prospective customers have at least one social media account.

 Hence, open an account on the various social media platforms (Facebook, Instagram, Twitter, Pinterest, Tumblr, etc). In addition, run targetted ads on various platforms.

7. Sell Your Images Online

There’re so many outlets online where photographers can sell their images.

Many people are in need of pictures to use for their branding and artworks and you’ll discover some of the images on Google have copyright.

To use them, you need to pay. Hence, you can sell your pictures on your website, Adobe Stock, Shutterstock, Alamy, Etsy, Fotomoto, Crestock, 500px, etc.

Getting started is perhaps the most complicated part of owning your own digital photography business. First, you must decide what your niche is going to be.

Will you have a studio or will you freelance? Will you market yourself to the public, or focus on selling to publications or stock companies? Will you specialize in people, landscape or objects?

You can’t relax even after your business is up and running; building and maintaining relationships with clients and corporate purchasers is key to being a successful photographer.

Networking with other photographers is a great way to gain client referrals, learn trade secrets, or even find a mentor to guide you in your early years.

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How To Start Photography Business In Nigeria Or Africa: Complete Guide

How To Start A Lucrative Photography Business In Nigeria Or Africa: The Complete Guide | Image: Pixabay

The estimated value of the photography industry was placed at almost $80 billion in 2017 and is expected to hit $150 billion by 2026 at a CAGR of 7.4%. Although photography has gained massive grounds in all parts of the world, the Asia Pacific has the highest photography market, with countries such as China, Japan, South Korea and India contributing the most in the region. Photography was once exclusive to professional photographers. It is no longer the case today, as it is common to see people doing photography for fun with cameras and smartphones that were previously exclusive to only professionals. From around 1950 to 2010, camera sales enjoyed a steady year-to-year increase with over 121 million cameras sold. However, the sales of digital cameras suffered from 2010 onwards, because of two things – rapid improvements in the camera quality of smartphones and an increasing obsession over social media and digital photos sharing. Although smartphone cameras created in the early 2010s were not of the same quality as digital cameras, they had the advantage of convenience and portability. With the expansion and growth of technology, the gap is much smaller.

Similarly in Nigeria, there has been an evolution from analogue photography to digital photography. The face of the industry has changed radically as more creative photographers have arrived on the scene. The presence of smartphones does affect the photography industry but it is not enough competition because still prefer the professional services of photographers for their special events. Going into the photography business, especially in Nigeria, is more lucrative than it was two decades ago. Photography rakes in lots of income from different services and occasions taking a snapshot and editing to making alterations. Photography is in demand for special occasions such as child dedications, wedding, ceremonies, modelling, cosmetics, etc.

See Also: How To Start A Lucrative Event Planning Business In Nigeria: The Complete Guide

What Is Photography?

Photography is the art or process of capturing and producing images by recording light either electronically (using a device) or via light-sensitive chemical materials such as photographic film by capturing all the light rays bouncing around and redirecting them using glass to a single point, thereby creating a sharp image.

What Is A Photography Business?

Starting a photography business means taking up photography on a professional level and rendering photography services on special occasions and photoshoot sessions.

See Also: How To Start A Lucrative Magazine Business In Nigeria: The Complete Guide

Business Opportunities Associated With Photography Business In Nigeria And Across The World

1). photojournalism:.

Photojournalism is often confused with documentary photography. The clear difference between documentary photography and photojournalism is; photojournalists cover recent news-worthy events, whether in the middle of a war, political rallies, natural disasters, or community celebrations or insurgencies. The most crucial goal of a photojournalist is to capture the events as they unfold. Photojournalist work with media houses such as magazines, online publishers, and news agencies.

2). Stock Photography:

Stock photographs are not limited to a specific type of photography. Stock photography is the licensed supplying of photographs for individual use or to photo agencies and companies that offer images that paid for and then downloaded directly from their websites. As a stock photographer, you sell the rights for others to use your images.

3). Fashion Photography:

One of the more glamorous and challenging spheres of photography is fashion photography. Fashion photographers either shoot for top fashion magazines or document the latest styles and runway trends. Sometimes it may require an element of documentary photography, especially when working for runway shows.

4). Wedding Photography:

Wedding photography is an interesting and delicate type of photography because of the importance of the event, and because it cannot be captured twice. Wedding photography is an exciting mix of portrait photography and event photography.

5). Photo Studio Rental Services:

Most photography sessions are done in studios. A photo studio allows photographers to work in a controlled environment with equipment and props that suit their needs. A photo studio can be advanced with specific fake and manufactured outdoor features and scene inside. Renting photo studios to burging photographers is a business investment on its own.

6). Fine Arts Photography:

Of all of the types of photography, fine arts photography has no rules. Fine art photographers love to create art about their vision on a particular subject, using any style of photography. They can either display their work in galleries and at art shows or sell their finished, framed print products at an auction or to their customers.

Facts And Benefits Of Photography

• Photographs ensure immortality of memories
• Studies show that taking photographs helps people fight stress. It is easy to lose sight of every worry when someone points a camera in your direction or when you see a beautiful scene and want to capture.
• It aids social interactions and relations, online and offline.
• Photography helps as a brain strengthener.
• Photography, as a hobby enhances the memory of older people.
• Pictures, in recent times, have been included in therapy sessions.
• Creating art makes people feel fulfilled. Photography is an excellent method of creating art, and it does not matter the quality of your camera or the level of your skills.
• Photos make people happy.
• Photography helps people dealing with anxiety to overcome their anxiety by slowly going out to new places to take pictures and capture moments.
• Asides immortalizing people in pictures, photographs are an excellent way to document and keep track of one’s life and accomplishments.
• Photography inspires creativity and imagination.
• Photography gives you a kind of love and appreciation for the world.
• Photography boosts self-confidence.
• A photograph is an excellent store for memories.

See Also : How To Start A Lucrative Biscuit Or Cookie Production Business In Nigeria: The Complete Guide

Types Of Photography

1). portrait photography:.

One of the most popular styles of photography is portrait photography. Portrait photography captures the personality and mood of an individual or group. The pictures can either be candid or staged full-bodied or close-ups. Either way, the person’s or peoples’ face(s) and eyes are in focus.

2). Landscape Photography:

Landscape photography captures the scenic view of magical and beautiful landscapes.

3). Lifestyle Photography:

Lifestyle photography involves telling a story of the clients’ everyday life through pictures.

4). Abstract Photography:

This is a creative form of expression that allows the photographer to communicate his/her ideas with no particular style or technique. Abstract photographs are often taken at a deconstructed scene where an object is shown in a different concept or context.

5). Astrophotography:

Astrophotography is the shooting of astronomical, celestial objects, or objects in the night sky. It covers stars, the moon, the galaxies and lots more.

6). Black And White Photography:

A black and white photographer creates compelling images by using different shades of grey, black and white to remove all distractions of colour and help the viewer focus on other aspects of the photo, such as the subject, textures, shapes, and others.

7). Boudoir Photography:

Boudoir photography is a style that features an intimate, sensual, romantic form of professional photography. This style of photography is slowly gaining recognition in the world, as it borders on the line of both fashion and glamour photography. Boudoir photography is mostly taken for the client as either a gift to their partners or kept as a self-confidence boost.

8). Macro Photography:

Macro photography refers to taking close-up photographs by zooming on objects such as raindrops, insects, and flowers.

How To Start A Photography Business In Nigeria: A Step-By-Step Guide

1). select a niche:.

The photography industry is wide, so it is important to stick to a particular niche and develop the business in it. This will also determine what equipment to buy.

2). Site Your Photo Studio:

Irrespective of your selected niche, it is necessary to get a photo studio, especially if you intend to go large-scale. Site your studio in a busy area where you can be easily accessed and can get new clients from time to time.

3). Purchase The Necessary Equipment:

For quality output, you should invest in good photo equipment such as a camera, tripod, lenses, studio props, studio lights, light modifiers, wallpapers, reflectors and diffusers, background and support systems, printer, a memory card, external hard drives and a generator, among others.

4). Employ Staff:

This stage depends on the size of your business. If you have a large business site and a large clientele, you could employ the services of other photographers or interns.

5). Advertize Your Brand:

Having a social media presence goes a long way to publicize a brand. Engaging in social media space consistently and rightly would also bring traffic to your business. When getting into the photography business for the first time, it is essential to work under an established brand to work on building your portfolio and clientele. You should also create a portfolio that showcases your past works and expertise. It helps in putting things in perspective, and to convince your future clientele of your expertise.

See Also: How To Start A Lucrative Wind Energy Business In Nigeria: The Complete Guide

Challenges Of Starting A Photography Business In Nigeria

• High market competition
• Finding a balance between making art and making a living
• Difficulty in finding clients.
• High cost of equipment
• Competition with smartphones
• Piracy and copyright issues.
• Erratic power supply
• Photography could be stressful.

See Also: How To Start A Lucrative Cosmetics  Production Business In Nigeria: The Complete Guide

To Sum It Up

Like every other business, photography has its challenges but with the right factors in place, it is a highly rewarding enterprise. The photography business in Nigeria can be a lucrative and profitable venture to start-up, due to its vast market demand and on your ability to build a wide network. If you’re looking for a lucrative business to venture into, the photography business in Nigeria is a great option to explore.

Trying To Secure A Business Loan? Finance? Or Investment? You can now greatly increase your chances of getting the loan/investment you need with our bank and investor ready professional MBA standard business plan writing service. Writing a bank and investor ready professional photography business plan can be challenging. If you need a professional and affordable business plan service, StartupTipsDaily’s MBA standard professional business plan writing service is perfect for your small business. All you have to do is request an understanding of your proposed business model, and you’d have a professional MBA standard businesses plan ready for you anywhere within 5 to 14 days. You can click here to get started with using StartupTipsDaily’s professional business plan writing service to create the perfect business plan that’d get accepted anywhere.

What are your thoughts on how to start a photography business in Nigeria? Let me know by leaving a comment below.

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Home » 11 Steps in Starting a Profitable Photography Business in Nigeria

11 Steps in Starting a Profitable Photography Business in Nigeria

The profitability of a running a photo studio business cannot be overstretched. Owning a photo studio automatically makes you a boss of yourself.

Employing people to work in your studio makes you a job creator in the society. Photography services are demanded almost hourly by almost everyone.

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Thus, the possibility of making daily income from it is there. The business of Photographing, though a bit stressful, is without mincing words, a money spinner.

Being a profitable but less stressful business, a photo studio business is one business that puts to test your creativity and love for art. Your creativity and passion for art come to play in terms of choosing the right color of clothes to fit your client.

Also, is choosing the right background to match with the colors. Thirdly, is the capacity to blend the background and context well with the prevailing situation.

So today I will be giving you detailed, steps in starting a profitable photography business in Nigeria, without further ado let’s begin.

1. Learn The Skills First

You cannot just begin practicing photography business or photo studio business when you next-to-nothing about the business. So, getting the required skills comes first.

This you can do by enrolling for at least six (6) months apprenticeship with a good photo studio in town. To understand the business fully, I suggest you stay there up to two (2) years and learn the nitty-gritty of the business.

Alternatively, you can enroll in a photography school where you can equally learn this business. At the end of your programme (whether under apprenticeship or from a photography school), obtain a good certificate.

This will attest to your proficiency in the photography business and photo studio management generally.

2. Setup A Startup Capital

N500, 000 will get you started. A good SLR Camera (N300, 000 +) and laptop with a high RAM (N200, 000) is all you need for a start. The idea is that you take photographs in occasions, edit them on your laptop and process at a digital lab operator. Do not be discouraged if you don’t have enough funds to set up a studio yet. Through hard work and diligence, you will get there in no time.

3. Choose A Digital Photography Niche.

Find your  photography niche , and conquer it. Photographers face a lot of competition every day, one of the best business decisions you can make is to specialize in a particular type of photography.

There are many types of digital photography niches in which you can choose to specialize but choosing a specialization, such as wedding photography, event photography, etc. is the best way of distinguishing yourself from other professional photographers.

4. Buy the right photography equipment’s.

Your device is an important, long-time investment in your new photography business. For starters, you’ll need to get the satisfactory gadget in the marketplace you could afford.

Because you are in a digital photography business, you may also want a pc and software program to edit your pics. Here is a listing of endorsed equipment for a start: Prime Lens, Digital Camera, Camera Tripod, External Flash, Camera Bag, SD Memory Cards, Extra Batteries and Cleaning kits.

5. Choose a Suitable Business Location

In every business, your location matters a lot. Where you locate your business can attract more customers, or make you lose customers.

In photo studio business, your location should be easily accessible, perhaps along a major road in town or walkway. It must not be hidden from passersby.

Remember, it is a business for everybody and not for few people. Do not be a sit-tight photo studio businessman or businesswoman. Go out there and scout for jobs at events also. You could direct your clients to your photo studio thereafter.

6. Craft A Stunning Photography Portfolio.

A professional photography portfolio is something that every photographer should invest in. It’s a great way to showcase your work and create interest in your art or business. A beautiful and complete photography portfolio is your #1 asset as a photographer of the 21st century.

Today, you can create an online photography website that can be accessed by clients on their tablets, smartphone or laptop instead of using a photo book.

7. Create A Business Strategy Plan.

Creating a business plan is as simple as searching “Business plan for photography business” on Google. Download a business plan templates that work for you and fill it up with your own business information.

It is very important to have a workable plan for how you are going to be successful. This plan with change over time as you become more experienced and learn more about what is possible and what isn’t.

8. Register Your Business With CAC.

In Nigeria, every business is a legal entity that needs to be registered as a Business Name (BN) or a Private Limited Company (LTD). The government institution responsible for the registration of new businesses in Nigeria is the  Corporate Affairs Commission (CAC) .

Even if you are running a business from your home, you still have to register the business. Having your business registered also afford you the ability to do certain things such as opening a bank account for your business, filing tax returns and much more.

 9. Develop A Digital Advertising Plan.

As well as being a professional photographer you’ll want to analyze all about digital advertising and social media control to sell your services. If you discover it hard to do it all yourself, then making an investment in a month-to-month contract with a digital advertising and marketing business will truly be well worth it.

The key to achievement in a photography business is advertising. Use your non-public and expert networks to spread the phrase about your business. Attend wedding ceremony parties and occasions geared in the direction of your marketplace.

10. Dress to Impress

If you want people to take you seriously then you should take your appearance seriously. Gone are the days photographers look like they were chased by a pack of dogs. You are a part of the fashion industry friend, look your part!

11. Build And Grow Your Client Relationships.

The one aspect you can’t underestimate is building lasting client relationships. Finding the first few clients to hire and pay you for photography assignments is always a challenge.

As you get more and more clients contacting your photography business, there’ll be a considerable amount to keep track off. More than you can do in your head implement a system to keep all your clients sorted out.

Creating a long-lasting Photo studio business cannot fully be encapsulated in a short article such as this. Expand your scope. Read more articles. Ask questions from people who have been in this business. Inquire about their ups and downs and apply their expert wisdom. I bet you, in less than no time with patience and consistency, you will reach the apex of this business.

About the Writer:

My name is Kenneth Horsfall and I’m the creative director and founder of K.S. Kennysoft Studios Production Ltd fondly called Kennysoft STUDIOs . Kennysoft STUDIOs is a Nigerian Video and Animation Production Studio. And also, the founder and lead instructor at Kennysoft Film Academy . I can be reached via [email protected]

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Professions in Nigeria

How to start a successful photography business in nigeria.

Last Updated on August 30, 2023

Introduction

Starting a successful photography business in Nigeria requires careful planning, dedication, and a passion for capturing beautiful moments.

Explanation of the topic and its relevance in Nigeria

Photography has become increasingly popular in Nigeria due to the growing demand for high-quality images for various purposes.

With the rise of social media and the need for visual storytelling, there is a great opportunity for aspiring photographers to turn their passion into a lucrative business.

Brief overview of the steps involved in starting a successful photography business in Nigeria

• Define your niche: Identify the type of photography you want to specialize in, such as wedding photography, portraits, fashion, or events.
• Invest in quality equipment: Purchase a professional-grade camera, lenses, lighting equipment, and accessories to ensure high-quality images.
• Develop your skills: Hone your photography skills through workshops, courses, and practice to deliver exceptional results to clients.
• Create a portfolio: Compile a portfolio showcasing your best work to attract potential clients and demonstrate your abilities.
• Build a strong brand: Develop a unique brand identity, including a logo, website, and social media presence, to establish your professional image.
• Network and collaborate: Attend industry events, join photography associations, and collaborate with other professionals to expand your network and gain exposure.
• Market your business: Utilize online platforms, social media, and offline marketing strategies to reach your target audience and attract clients.
• Provide excellent customer service: Focus on delivering outstanding customer service, meeting deadlines, and exceeding clients’ expectations to build a strong reputation and secure repeat business.

By following these steps, aspiring photographers can begin their journey to success in the photography industry in Nigeria.

Research and Planning

Start a thriving photography business in Nigeria through research, planning, and key considerations.

• Market Research: Understand industry trends and demands for informed decisions.
• Identify Target Market and Niche: Tailor services to ideal customers for increased satisfaction and success.
• Comprehensive Business Plan: Map strategies, goals, and operations for organized growth.
• Set Clear Goals: Define objectives to guide progress and measure success.
• Consider Other Factors: Legal requirements, equipment, pricing, branding, marketing, and client relationships are essential considerations.

In addition to research and planning, there are other factors to consider when starting a photography business in Nigeria.

These include:

• Acquire Skills and Equipment: Develop technical skills and invest in quality equipment for professional results.
• Build Portfolio: Begin with family and friends to showcase work and skills.
• Establish Online Presence: Create a website and social media accounts for exposure. Use SEO for wider reach.
• Network and Collaborate: Attend events, join associations, and collaborate for referrals and growth.
• Prioritize Customer Service: Deliver exceptional service for reputation and client loyalty.
• Competitive Pricing: Research market, set prices reflecting skills and value. Offer promotions and discounts for attracting new clients.
• Continuous learning and improvement: Stay updated with photography techniques , editing software, and industry trends. Attend workshops, online courses, and seminars to enhance your skills and offer the latest services to your clients.

Starting a successful photography business in Nigeria requires research, planning, and a clear understanding of your target market.

With dedication, determination, and a passion for photography, you can turn your passion into a profitable venture.

Read: The Influence of Nigerian Fashion Designers Worldwide

Acquiring Photography Skills and Equipment

A. importance of developing photography skills.

• Enhances creativity and improves image composition.
• Helps in understanding lighting, exposure, and other technical aspects.
• Allows photographers to capture moments and emotions effectively.
• Builds confidence and helps stand out in a competitive market.

B. Types of photography equipment needed

• Camera: Choose a DSLR or mirrorless camera with manual controls for better control.
• Lenses: Invest in a versatile lens like a wide-angle lens, a standard lens, and a telephoto lens.
• Tripod: Essential for sharp images, especially in low light or long exposure situations.
• Lighting: Consider purchasing a flash, soft boxes, or reflectors for better control over light.
• Filters: Use filters like ND filters, polarizers, and color filters to enhance your images.
• Memory cards and batteries: Have spare memory cards and batteries for longer shoots.
• Camera bag: Protect your gear with a sturdy and comfortable camera bag.

C. Options for acquiring equipment in Nigeria

• Buy from authorized dealers: Many camera brands have authorized retailers in major cities.
• Online platforms: Explore trusted e-commerce websites to compare prices and read reviews.
• Second-hand market: Consider purchasing pre-owned equipment from fellow photographers or online platforms.
• Equipment rental: Renting gear is a cost-effective option, especially for occasional or specialized needs.
• Equipment leasing: Some companies offer leasing options to photographers with flexible payment plans.
• Camera equipment loans: Financial institutions or photography associations may provide loans to purchase equipment.

By focusing on obtaining the necessary skills and equipment, aspiring photographers in Nigeria can set themselves up for success in the industry.

Developing photography skills is crucial as it allows for creativity, understanding of technical aspects, and effective capturing of moments and emotions.

The right equipment, such as a DSLR, lenses, tripod, lighting, filters, memory cards, batteries, and a camera bag, is essential for professional photography.

To acquire equipment, aspiring photographers have various options in Nigeria.

They can buy from authorized dealers or explore trusted e-commerce websites to compare prices and read reviews.

Another option is to consider purchasing second-hand equipment from fellow photographers or online platforms.

For those with occasional or specialized needs, renting equipment can be a cost-effective choice.

Furthermore, photographers can explore equipment leasing options provided by select companies.

Additionally, financial institutions or photography associations may offer camera equipment loans with flexible payment plans.

By choosing the best-suited equipment and continually honing their skills, photographers can start a successful photography business in Nigeria.

The combination of technical knowledge, creativity, and access to top-quality gear sets the foundation for capturing stunning images and attracting clients.

Remember, the journey towards building a thriving photography business requires patience, practice, and constant learning.

Read: Women in Nigerian Fashion Design: Leaders & Innovators

Legal and Administrative Requirements

Starting a successful photography business in Nigeria requires fulfilling certain legal and administrative requirements.

Here’s what you need to know:

1. Registering a photography business in Nigeria

• Choose a suitable name for your photography business.
• Visit the Corporate Affairs Commission (CAC) office to register your business.
• Prepare the required documents, including a completed application form and registration fee.
• Submit the documents to CAC and wait for approval.

2. Obtaining necessary licenses and permits

• Apply for a Business Permit from the Nigerian Investment Promotion Commission (NIPC).
• Obtain a Tax Identification Number (TIN) from the Federal Inland Revenue Service (FIRS).
• Apply for a License to operate as a professional photographer from the relevant government agency.

3. Understanding tax obligations and business regulations

• Register for Value Added Tax (VAT) at the nearest tax office.
• Keep accurate financial records and file annual tax returns.
• Comply with all business regulations and licensing requirements.

By fulfilling these legal and administrative requirements, you can establish your photography business in Nigeria and operate legally.

Being compliant with the law will help you build a reputable and successful venture.

Read: Fashion Design Technology in Nigeria: An In-Depth Look

Building an Online Presence

A. creating a professional website and portfolio.

To start a successful photography business in Nigeria, it is crucial to have a strong online presence.

One of the first steps in building this presence is to create a professional website and portfolio.

This will serve as a central hub for potential clients to explore your work and learn more about your services.

Your website should be visually appealing, easy to navigate, and showcase your best photographs.

Make sure to include an “About Me” section that highlights your background and experience in photography.

Additionally, it is essential to have a dedicated page for your portfolio, where you can display a variety of your photography work.

B. Utilizing social media platforms to showcase work

To expand your reach and display your work, utilize social media platforms like Instagram, Facebook, and Twitter.

Consistently share high-quality photos matching your style, engaging with followers to build community and trust.

C. Steps for online photography branding

• Establish a website.
• Utilize Instagram, Facebook, and Twitter.
• Share quality photos.
• Engage with followers.
• Plan strategically.

Here are some steps to help you establish a strong online presence and grow your photography business in Nigeria:

• Define your target audience: Tailor your online presence to your ideal clients for effective connection.
• Develop a unique style: Stand out with a consistent and distinct photography approach.
• Optimize for search engines: Use SEO techniques for better online visibility.
• Share valuable content: Offer insightful information alongside your photography.
• Collaborate with influencers: Partner for expanded exposure.
• Engage with online communities: Connect, share knowledge, and establish expertise.

By implementing these steps and consistently working on your online presence, you can start a successful photography business in Nigeria.

Building a strong online brand will not only attract potential clients but also position you as a trusted and reputable photographer in the industry.

Read: Nigeria’s Design Industry: Challenges and How to Overcome Them

Marketing and Networking

Marketing and networking are crucial aspects of starting a successful photography business in Nigeria.

Developing a solid marketing strategy is key

• Identify your target audience and understand their needs, preferences, and expectations.
• Create a compelling brand identity that reflects your style and expertise in photography.
• Use various marketing channels such as social media, website, and online platforms to promote your services.
• Showcase your portfolio with high-quality images to attract potential clients.
• Offer unique and customized packages to cater to different customer requirements.

Leveraging local networks and partnerships

Building strong networks and partnerships is equally important in the photography industry.

• Collaborate with local businesses, influencers, and models to expand your reach.
• Attend industry events and photography workshops to meet professionals and potential clients.
• Join professional associations and organizations to connect with like-minded individuals in the field.
• Engage with your audience by organizing photography workshops and interactive sessions.
• Ask satisfied clients for testimonials and referrals to build credibility and trust.

Participating in photography exhibitions and competitions

Participating in photography exhibitions and competitions can significantly increase your visibility and enhance your reputation.

• Research and participate in local and national photography competitions to gain recognition.
• Exhibit your work at photography exhibitions and art galleries to showcase your talents.
• Interact with visitors and potential clients during exhibitions and events to establish connections.
• Use these platforms as an opportunity to collect feedback and improve your skills.
• Leverage social media and local press to create buzz and generate interest in your participation.

In review, marketing and networking play a vital role in starting and growing a successful photography business in Nigeria.

Developing a strong marketing strategy, leveraging local networks, and participating in exhibitions and competitions are essential tactics to enhance visibility, attract clients, and establish a reputable brand in the industry.

With dedication, creativity, and continuous learning, aspiring photographers can thrive in the competitive Nigerian market.

Pricing and Financial Management

Establishing a successful photography business in Nigeria requires well-thought-out pricing and financial management strategies.

Analyze Costs and Competition

• Assess costs, competition, and target market to set competitive and profitable prices.
• Track expenses and income for financial health.

Detailed Expense Tracking

• Record equipment, rent, utilities, and marketing expenses.
• Document all income sources, including bookings, print sales, and licensing fees.

Financial Strategies

• Create a budget outlining expenditures and fund allocation.
• Ensure cash flow covers expenses and supports growth.

Diverse Pricing Options

• Offer varied packages to accommodate different budgets.
• Increase booking chances with tailored pricing.

Accurate Cost Calculation

• Factor in direct (equipment) and indirect costs (insurance, marketing).
• Research local competition for pricing insights.

Value Your Work

• Consider expertise and unique value when setting rates.
• Maintain competitive rates without undervaluing your work.

Regular Pricing Review

• Stay aligned with market trends and adjust rates if needed.
• Keep records organized using software or spreadsheets.

Outsourcing and Training

• Outsource financial tasks for accuracy.
• Seek professional advice for small business finance.

Effective Cash Flow Management

• Offer flexible payment options for clients.
• Maintain a contingency fund for unexpected expenses.

Seek Professional Guidance

• Invest in financial management training.
• Consult experts for long-term success strategies.

In summary, a successful photography business in Nigeria requires comprehensive financial planning.

Set competitive prices, track expenses, and implement effective cash flow strategies.

By valuing your work, staying informed about the competition, and seeking professional advice, your business can thrive.

Providing Excellent Customer Service

Importance of customer satisfaction.

Happy customers become loyal and recommend your photography business to others.

Building relationships with clients

Personalize interactions, listen to their needs, and show genuine care.

Tips for delivering exceptional service and experiences

• Respond promptly to inquiries and provide clear communication.
• Be flexible and accommodating with scheduling, locations, and packages.
• Pay attention to details and strive for perfection in every aspect of your service.
• Offer suggestions and guidance to clients to help them achieve their desired outcome.
• Be professional, friendly, and approachable during all interactions with clients.
• Provide a comfortable and relaxed environment during photo shoots to create a positive experience.
• Go the extra mile by surprising clients with small gestures or unexpected extras.
• Request feedback from clients to constantly improve your services and address any concerns.
• Offer excellent post-production services, such as quick delivery of high-quality edited photos.
• Follow up with clients after the shoot to ensure their satisfaction and inquire about future needs.
• Resolve any issues or complaints promptly and effectively to maintain client trust.
• Reward loyalty by offering discounts or special offers to repeat customers.
• Maintain a professional online presence through a website and social media platforms to engage with customers.

In summary, providing excellent customer service in your photography business is vital for success.

Happy customers will not only bring you repeat business but also refer others to your services.

Building strong relationships with clients through personalized interactions and genuine care is essential.

By incorporating the above tips into your workflow, you can consistently deliver exceptional service and create memorable experiences for your clients.

Expanding and Scaling the Business

Identifying growth opportunities.

• Research the market to identify potential niches and trends.
• Analyze customer feedback and their demands to understand the areas that can be expanded.
• Assess the competition and learn from their successful strategies.
• Stay updated with the latest photography techniques and technologies to offer innovative services.

Hiring and managing additional staff

• Determine the roles and responsibilities needed in the business.
• Conduct interviews and select talented individuals who align with your business vision.
• Provide proper training and guidance to onboard new staff members effectively.
• Assign tasks according to their skills and ensure proper communication and coordination among team members.
• Regularly evaluate and provide feedback to enhance their performance and motivation.

Offering additional photography services:

• Conduct market research to identify complementary services in demand.
• Consider offering wedding photography, product photography, event coverage, or photo editing services.
• Ensure you have the necessary equipment and expertise to deliver high-quality results.
• Market these additional services through online platforms, social media, and collaborations with other businesses.
• Develop packages and pricing structures to attract customers and generate revenue.
• Utilize customer feedback and adapt services to meet their evolving needs and preferences.
• Leverage networking opportunities to collaborate with other professionals, such as makeup artists or event planners.
• Use online platforms and social media to showcase your work and reach a larger audience.

Scaling the business

• Set realistic goals to measure the progress and growth of your photography business.
• Focus on improving operational efficiency to handle a larger volume of clients.
• Invest in marketing strategies to increase brand awareness and attract new customers.
• Establish strategic partnerships with relevant businesses or influencers to expand your reach.
• Continuously analyze financial performance to ensure profitability and sustainability.
• Keep track of industry trends and innovations to stay ahead of the competition.
• Regularly connect with your existing customers and seek their feedback to maintain client loyalty.
• Build an online presence through a professional website and social media platforms.
• Engage with your audience by sharing valuable content, behind-the-scenes glimpses, and customer testimonials.
• Attend trade shows, workshops, and photography events to network with industry experts and gain exposure.
• Stay committed, passionate, and dedicated to your craft, as the photography business in Nigeria can be highly competitive.
• Adapt to the changing market demands and embrace new technologies to stay relevant and innovative.
• With a well-executed expansion strategy and effective scaling methods, your photography business in Nigeria can thrive and achieve long-term success.

Starting a successful photography business in Nigeria requires passion, determination, and strategic planning.

Recap of key points

Throughout this section, we discussed the importance of identifying a niche, building a strong portfolio, and networking with potential clients.

We also emphasized the significance of investing in quality equipment and continuously improving skills through workshops and online courses.

Additionally, we highlighted the significance of effective marketing strategies to reach a wider audience and stand out in a competitive market.

Encouragement to take action and pursue a successful photography business in Nigeria

Now that you’re equipped with valuable insights and key points, it’s time to take action and pursue your dream of a successful photography business in Nigeria.

Harness your passion, develop your skills, and seize every opportunity to showcase your unique talent. Embrace the challenges, learn from your mistakes, and never stop striving for excellence.

Remember, success comes to those who are dedicated and persistent.

So, go out there, capture moments, and create a thriving photography business in Nigeria.

The possibilities are endless, and the rewards will be worth it.

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How to Start a Photography Studio Business in Nigeria

Greg is a lover of nature. He loves to do what he knows best, which is photography. He just graduated from a photography training school a couple of months back, but as we speak, he makes just enough money to feed himself. He believes strongly that he can set up his photography studio in six months if he works extra hard.

But, he has a problem. He does not know how to go about it.

In Nigeria, the photography industry is extremely competitive. As much as we have outstanding photographers, we cannot but talk about people who claim to be professional photographers just because they can afford to buy a digital camera.

This is why photographs need to do everything to stand out. Starting a photography studio business is great step to achieve success in photography.

Table of Contents

What is a Photography Studio?

A photography studio is a workspace to take, develop, print, record and duplicate photographs/videos. Photographic studios are often business owned and represented by one or more photographers, possibly accompanied by assistants and pupils, who create and sell their own and sometimes other persons’ photographs/videos.

The studio may have a darkroom, storage space, a studio proper where photographs/videos are taken/shot, and a display room and space for other photography work.

Today, we will take you on a step-by-step guide to starting a professional photography studio in Nigeria.

8 Ways to Start a Photography Studio Business

Get proper training.

Many people who own photography studios are professionals who are skilled and trained in the business part of photography.

This is why you can’t build and maintain a photo studio without the proper expertise unless you finance the business for someone else to manage. You have to opt for basic photography business training before venturing into the industry.

Grow your relationships with clients

Once you are trained and have gotten your basic equipment, like your camera, lens, etc.

You might want to start building relationships and networking with other photographers,

According to Mr Emmanuel Pamilerin, the CEO of Emmanuel Pixels, a successful photography studio based in Lagos, he mentioned that “the importance of developing relationships and networking can never be overemphasised as it is usually difficult to find the first few clients who would hire and pay you for photography jobs.

He also stated that once you get those few clients who are satisfied with your service, it will be easy to build long-term connections with them, and from there, those clients begin to refer you to others.

As more clients contact your photography studio, there will be a significant quantity to keep track of. More than you can do in your brain put in place a method to keep track of all your clients.

Get a good location

After you’ve completed your photography training, purchase the basic and appropriate, photographic equipment, and are well-versed in the field, the next step is to hunt for a space to set up your studio.

There are several factors to consider while choosing a location for your photo studio.

• Determine your target audience

 You must first determine your target audience and where you may find them. Depending on the type of photography you decide to niche in, whether wedding or portrait photography

Knowing who your target audience is and where they will assist you in deciding on the optimal location for your studio.

It is often said that a photographic studio should not be established in a hamlet or distant location. However, knowing who your audience is can help you make the decision.

“It also depends on how you work and the environment you love to work in. You can decide to have your photographic studio in a quiet environment or a popular place in your town. If you deliver a unique and standard job, people will come for your services regardless of where your studio is located,” Mr Pamilerin said

Buy photography equipment

Your equipment is a significant long-term investment in your new photography studio.

Apart from your digital camera(DSLRs), you will need space lights, light modifiers, background & stands, Trigger, studio chairs, Reflectors, Tripod, power, a photo printer, Boom mic/radio mic, earphones, extension socket, extra batteries, Prime Lens, External Flash, SD Memory Cards, and Cleaning Kits.

You will also need a laptop and photo editing software.

To begin, you’ll need to get the greatest equipment on the market that you can afford. You can get the other equipment by and by.

Read Also: Simple Phone Photography Tips: How to Take Great Phone Pictures

Have an impressive portfolio

Every photographer should invest in a good photography portfolio. Promoting your work and generating interest in your art or business is an excellent approach. As a photographer in the 21st century, your most valuable asset is a stunning and comprehensive photography portfolio.

Instead of a photo book, you may now construct an online photography website that clients can visit on their tablets, smartphones, or laptops.

Have a business plan

You need to have a plan. Before a house is built, you must first count the cost.

Although you might not have a well-laid-out plan at the beginning, it is important to have at least a sketch of how you want to run your business.

Creating a business plan is as simple as searching Google for “business plan for a photography business.” Download business plan templates that work for you and use them as guides in creating yours.

Remember, it is essential to have a viable plan in place for how you want to achieve success. This plan will evolve as you gain expertise and learn more about what is and isn’t achievable.

Register your business

Every business in Nigeria is a legal entity that must be registered as a Business Name (BN) or a Private Limited Company (LTD). The Corporate Affairs Commission is the government agency in Nigeria in charge of new business registration (CAC).

Registering your business helps you to build credibility and trust as a professional. It gives you access to opportunities from corporate businesses that need your services.

Even if you run a business from home, you must still register the company. Registering your business allows you to open a bank account for your business, file tax reports, and much more.

Read Also: An Ultimate Guide to Become a Successful Photographer in Nigeria

Digital marketing plan mindset

To sell your services, you’ll need to understand digital marketing , social media management, and being an exceptional photographer. If you find it difficult to accomplish everything yourself, investing in a monthly contract with a digital marketing agency will be well worth it.

“It’s not just about setting up a studio. You need to know about the business side of photography. That’s why it’s a business, not a hobby,” Mr Pamilerin stated

Marketing is the key to success in the photography business. Spread the word about your company through your personal and professional networks. Attend weddings and other events tailored toward your target demographic.

Even after your business is up and going, you can’t relax. Developing and sustaining connections with clients and corporate purchasers is essential to being a successful photographer. Networking with other photographers is a great way to get client recommendations, learn trade secrets, and perhaps locate a mentor to help you get started.

Interested in more useful tips on career growth, skills development, and business improvement? Join insight whatsapp community to know when the next soap drops. Subscribe to our YouTube channel for insightful tips on entrepreneurship .

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Boluwatife Adedokun

Adedokun Boluwatife is a content, Ghostwriter, and Medical student. She uses storytelling to write compelling articles and books. Writing is the greatest instrument to share what she knows with the world. Proficiency is a skill she always wields.

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Photography Business in Nigeria: [ Guide to Start and Earn 50k Weekly ]

Starting a photography business in Nigeria can be an exciting and rewarding venture.

With the right skills, equipment, and business strategy, you can turn your passion for photography into a profitable career.

In this guide, we’ll explore the steps you need to take to start a successful photography business in Nigeria.

• Define your niche

The first step in starting a photography business is to define your niche.

Do you specialize in weddings, portraits, events, or landscapes? By identifying your niche, you can better target your marketing efforts and tailor your services to meet the needs of your target audience.

• Invest in quality equipment

To provide your clients with high-quality images, you’ll need to invest in quality equipment. This includes a camera, lenses, lighting equipment, and editing software. You may also need to invest in props, backdrops, and other accessories depending on your niche.

• Create a business plan

A solid business plan is essential to the success of any business. Your plan should include your target market, marketing strategy, pricing strategy, and financial projections. It should also outline your business structure, such as whether you’ll operate as a sole proprietorship or register your business as a company.

• Register your business

To operate legally in Nigeria, you’ll need to register your photography business with the Corporate Affairs Commission (CAC).

This involves choosing a unique business name and submitting the necessary documents and fees.

• Build an online presence

In today’s digital age, having a strong online presence is essential for any business. Start by creating a website to showcase your portfolio and services.

You can also use social media platforms like Instagram and Facebook to promote your business and connect with potential clients.

• Network and market your services

Networking is key to building a successful photography business. Attend industry events, join photography associations, and connect with other professionals in your niche.

You should also develop a marketing strategy that includes online advertising, email marketing, and other promotional activities.

• Provide excellent customer service

Providing excellent customer service is essential to building a loyal client base. This includes responding promptly to client inquiries, delivering high-quality images on time, and going above and beyond to meet your clients’ needs.

• Set your pricing

One of the most challenging aspects of starting a photography business is determining your pricing.

You’ll need to factor in your equipment costs, time, and other expenses. Research the pricing in your niche and location and set your prices accordingly.

Consider offering package deals and discounts to attract new clients and build your portfolio.

• Build a portfolio

Your portfolio is your best marketing tool. Showcase your best work on your website and social media pages. You can also consider offering free or discounted photo sessions to build your portfolio and attract new clients.

• Keep learning and improving

The photography industry is constantly evolving, and it’s essential to keep learning and improving your skills.

Attend workshops, take online courses, and stay up-to-date with the latest trends and technologies. Continuously improving your skills will help you stay competitive in the market and attract new clients.

FAQS about photography Business in Nigeria

Do i need to register my photography business in nigeria.

Yes, it is important to register your photography business in Nigeria.

This is to ensure that you are operating legally and avoid any legal issues in the future. You will need to register your business with the Corporate Affairs Commission (CAC) and obtain the necessary permits and licenses.

How much does it cost to start a photography business in Nigeria?

The cost of starting a photography business in Nigeria varies depending on various factors such as the type of photography, equipment needed, and location.

However, you can expect to spend at least N500,000 to N1,000,000 or more on equipment, website development, marketing, and other expenses.

How do I determine my pricing as a photographer in Nigeria?

When determining your pricing as a photographer in Nigeria, consider your equipment costs, time, and other expenses. Research the pricing in your niche and location and set your prices accordingly.

You can also consider offering package deals and discounts to attract new clients and build your portfolio.

What are the best marketing strategies for a photography business in Nigeria?

The best marketing strategies for a photography business in Nigeria include creating a website to showcase your portfolio, utilizing social media platforms like Instagram and Facebook, attending industry events and networking, and utilizing online advertising and email marketing.

Do I need a photography degree to start a photography business in Nigeria?

No, you do not need a photography degree to start a photography business in Nigeria. However, it is important to have strong photography skills and experience in your niche. You can acquire these skills through workshops, online courses, and practice.

In conclusion, starting a photography business in Nigeria requires careful planning, hard work, and dedication. By following the steps outlined above, you can build a successful and rewarding career in photography. Remember to focus on providing excellent customer service, building your portfolio, and continuously improving your skills. With persistence and determination, you can turn your passion for photography into a thriving business.

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How to Start a Photography Business in Nigeria

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Photography Business in Nigeria

Starting a photography business In Nigeria is kidda  risky but it is a very profitable venture. However, it is very important to understand some of the key things before deciding what you want or how you want the business to be structured.

Like any business, the practitioner must have a deep interest for the profession. An inherent interest in the creative process of taking photographs will help in the overall success of the business.

In this part of the world, photography is mostly learned through apprenticeship by gaining experience from an established professional to know the rudiments of the game. After completion of the informal training, the next step is always to set up a studio, which involves capital.

Capital is the money used to start the business. In this case, the funds to get the necessary equipment would be put into consideration when planning to establish a photo studio.

Other fixed costs to consider would include rent (if the photographer chooses to get a studio) and other miscellaneous items. According to some practitioners who spoke with  Business Post  during a research into this topic, a new photographer who wants a standard studio can start with a budget of N3.5 million. However, you can start with a lower budget of about N500,000 to N1 million, depending on the tools and cost of rent to start your photography business in Nigeria.

also read  10 PROFITABLE SIDE HUSTLE IDEAS TO START AS A STUDENT

Equipment and Estimated Costs

Photography is an expensive business because it involves a lot of technological hardware and software which are costly. Equipment comes in two varieties; hardware (physical) and software. Some of the major hardware components need in photography are:

• Two cameras: From N150,000 to N1.5 million or more.
• Multiple lenses: Prices range from N40,000 to N350,000.
• Two flashes: N15,000 to N100,000 each.
• Multiple memory cards: From N2,000 to N15,000 each
• Two external hard drives: From N10,000 to N45,000 or more, depending on the size (it is advisable to keep one backup off-site)
• Computer or laptop with sufficient memory: From N75,000 to N720,000, depending on the type, size, quality and make.
• A studio: The cost of renting a place for studio solely depends on location and the size. The studio has to be painted to make it attractive to customers. Also, the necessary lightening tools have to be put in place like the LED lights & Strobes, tripod stand, wireless triggers, props, prime lenses, zoom lenses, Photoflex reflector.

For the Software:  This includes Adobe Lightroom, Adobe Photoshop, Corel Paintshop, PortraitPro, GIMP amongst others.

Note : These are not all software for photography and are subject to the preference and versatility of the photographer. They can be purchased from computer stores.

also read  How to start a Hairstyling Business in Nigeria (Barbing Salon)

 Business Opportunities in Photography Business in Nigeria

Photographers can find employment in a number of places. Either as a self-employed individual or an organisation attachment. The creative outlet is needed mostly in every human endeavour, including at

• Ceremonies: weddings, anniversaries, and celebrations.
• Stock photography.
• Contract photography.
• Commercial photography.
• Media photography.
• Celebrity photography/Paparazzi.

Common Challenges in photography business in Nigeria:

Like a host of other businesses, here are likely challenges that a would-be photographer could face:

Funds  – This is regarded as the biggest challenge to the business of photography, new models of equipment are released regularly and with this comes a high cost. With a constant supply of income, a photography business will thrive.

Clients  – Photography is a competitive business. Finding clients to patronise the establishment may be a challenge. Even when the photographer finds one, some are likely not to pay for services offered.

Competition  – There are a lot of photographers. It is then crucial to build a network of people which services are rendered effectively and efficiently.

Infrastructure Deficiency  – Electricity, among other basic infrastructural necessities, is sometimes lacking and this poses a great challenged to a digitally driven business such as photography.

also read  12 Side Hustles for Teachers to Generate Passive Income

Types/Branches of Photography

• Landscape Photography:  Landscape photography is one of the most popular branches of photography. It is used to depict an environment or surrounding and can even portray environmental changes. Environmental conversationalists otherwise known as environmentalists have seriously taken to landscape photography, as it is able to give illustrations of changes that occur in an environment. Landscape photography is one that helps you capture what nature is at that moment or time. It doesn’t have to be the beautiful side of nature or the environment always. Deforestation and land degradation can be uniquely captured by a landscape photographer. Most landscapes pictures aims at depicting natures existence alone.
• Portrait Photography or Portraiture:  This type of photography captures the personality of a person or a group of people by using poses, backdrops and effective lighting. Capturing people, their moods and expressions can be a huge excitement for photographers. Portraiture goes beyond capturing the face or physical appearance of a person or group of people. Portraiture captures a person in such a manner that the individual can almost be seen through from the picture. This is one of the most common types of photography in Nigeria. In order to excel in this photography branch, you need more than the required skills, you have to see through your clients and be able to place yourself in their world.
• Fashion Photography:  Typically, a fashion photography is used to sell fashion designs and products to customers. This type of photography lures customers by displaying elegance and attractiveness of the fashion. It is a promising photography branch because it pays and the fashion world is ever expanding, creating room for more business for photographers. Apart from knowing how to tweak and make changes to your camera, you need to understand fashion yourself to be able to produce outstanding pictures. There will be different types of fashion shoots, sometimes you may shoot models on wedding gowns in the studio, or you may shoot gymnasts doing workouts to advertise work out kits or any other type of shoot. So, you have to understand fashion to get this work done right. You can learn from the internet, which is always a good place to start, read magazines for fashion photoshoots. You can also attach yourself to a professional and good fashion photographer. Get attached as a volunteer which a lot of people like, and learn the skills needed for this niche of photography.
• Night Photography:  This is one of the most challenging branches of photography. Photography itself depends largely on presence of light, making a photograph in the absence of light will take a lot of skill, technique, creativity and image processing knowledge. Not everyone is cut out for this type of photography, but it is lucrative, fun and exciting. Photographers that have mastered this type of photography did not do so overnight. It requires patience and constant practice to get to the point of getting it right. These shots are best taken in manual mode of your camera, which allows you adjust the settings.
• Street Photography:  Street photography is capturing the moments in public places in everyday life. In this type of photography, there is no perfect moment to take the perfect shot, as the opportunity arises, you take it. If you have to get your equipments to take a perfect shot, you may miss the opportunity, so you have to make do with what you have at the moment. Street photography goes beyond skills ; it is underpinned on your level of insight and the right timing. Your focus shouldn’t be just around busy spots or tourists spots, but try to capture real live scenes and image behind the scenes. Be perceptive in your approach.
• Glamour Photography:  Though glamour photography stems from fashion photography, however, it goes a step ahead of it. Glamour photography is all about the glitz and extravagance. Such shoots are usually for magazines, billboards, prints or online or sometimes just for the screens. You have to be creative to do well in this branch of photography, because you may need to develop ideas for props or poses that will bring out the magic in a photo.
• Candid Photography:  This is another popular branch of photography. It is the unplanned capturing of moments as they happen. Subjects are usually relaxed in this type of photography because they are usually unaware they are being photographed in the first place. One way to help you achieve this is to use a long zoom to enable you take that shot without making your presence known or felt, which keeps your subject relaxed and all natural.
• Conceptual/Fine Art Photography:  This branch of photography is different from the others. Other photography captures what the photographer sees and every other person may see, but fine art photography captures and tries to interpret what the photographer himself/herself sees that no one else sees. This kind of photography carries messages. It brings out the artistic part of the photographer. Fiction plays a huge role in this branch of photography. Only someone with a good sense of art, combined with a creative mind can be a fine art photographer.
• Wedding Photography:  This is one of the most popular branches of photography in Nigeria. The photographer captures the people and events of a wedding and tries to do so magnificently to the admiration of all. A good knowledge about candid photography is very useful here as sometimes, shots may be taken that captures natural moments of subjects unawares.

How to start your Photography Business in Nigeria

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Choose your photography Niche

One of the mistakes most Photographers make is failing to choose the right photography niche,there are lots of photography competition every day, one of the best business decisions you can make is to specialize in a particular type of photography, we made a list of Photography niches above already, you can choose from the category to start your photography business in Nigeria.

also read  10 cool Ways to make Massive income as a Photographer

Get your Photography Equipments

as mentioned earlier, your photography equipment is very important especially for your long-term investment in your new photography business. For beginners, you’ll need to get the best equipment in the market that is pocket friendly. we have given a list of photography equipments needed to start a photography business in Nigeria.

Improve your Shooting Skills

before you start a photography business in Nigeria it is very important that you understand light by shooting in manual mode. This may seem very intimidating at first, but once you really grasp the way light is captured in your camera, you are ready to take full creative control over each frame also improve in your capturing skills and be very unique so that your clients will always recommend you to others.

Choose your Location

When starting a photography business in Nigeria, Choosing the right location for your photography business is not to be joked with, although weddings can be done anywhere in Nigeria however you need to choose a location where ceremories are done often with less competitions, do your location survey and study the destined area before finalizing if it is suitable for your taste.

Get your business name, logo and unique brand

Getting a business name for your photography business in Nigeria, logo and brand gives it a unique and professional look in the eyes of clients. So take time to choose a catchy and professional name, a unique and attractive logo and then go ahead to brand.

Register your business

your photography business in Nigeria may not be regarded if not registered with the CAC and One way to keep your brand and business uniqueness away from theft is by registering it. You will need to register with the Corporate Affairs Commission (CAC) and any other association affiliated to your business in your area of operation. Registering your business also gives it a professional look and can boosts the confidence of your clients in your business, because it is a serious business that will go ahead to be registered, and who doesn’t like to do business with serious minded people( read how you can register your busines here with CAC )

Market and Advertise

This is essential for your business growth. Yes, new customers will come through referrals from existing customers, but a faster way to grow your business is to market and advertise your work.

In addition to Marketing your photography business in Nigeria via Online you may need to work on your  Social media Presence and your Website/Blog.

Social media

to take your photography business in Nigeria to the Next level, you need to Advertise on social media consistently platforms like Twitter, Instagram, Facebook e.t.c will take your social presence a long way start by Uploading a lot of quality photos. Do not make the mistake of copying photos from the internet and taking credits, you will be caught and the results will be disastrous.

also read  How to use linkedin marketing strategy to promote your business in 2023

Website and Blog

to start your photography business in Nigeria You may need a professional to design a website for your business(Optional), however, you could design a blog by yourself. Your website or blog should contain every single detail about your business, not the private details though. Your line of work should be clearly stated. Your contact information and charges should be there as well and any other information that is needed to advertise your business. Also, there should be high graded and quality pictures to show your work. You should have a lot of them there.

Be ready to attend events uninvited

for you to get more connections in your photography business in Nigeria as a beginner, Once you in a while attend uninvited events, while you do so, remember your aim is to get customers, for you to achieve that make sure you do the following:

• Create an attractive background that will lure those that pass by your studio.
• Encourage referrals and offer bonus to existing customers that refer new customers. For instance, you could offer one free shot to those that refer a new customer.
• You should have a nice waiting area, and a photo album of your best photos taken for first timers to see. Some people may just want to check out your studio, but once they become convinced of the quality of your work, they make up their minds right away.

Sponsor programmes and make this well known

You can put a sign to let people know the kind of programme you are sponsoring. For instance, you can tag your programme “the most photogenic kid in the neighborhood”. There should be prizes for 1 st , 2 nd  and 3 rd  place, to encourage participation. This will require some funds, but it will give you the desired popularity. Once you are able to deliver perfectly, even just in one occasion, it may be all the advert you need to make, because you will carve out a space in the minds and memories of the people around there.

FAQ on Photography Start up

How much does it cost to start a photography business in nigeria, who is the richest photographer in nigeria.

photography business in Nigeria is a tough business but very profitable however for you to have a successful and profitable photography business in Nigeria you need alot of capital to set it up, however, it has doubtless attractive return on investment (ROI). Let us make some analysis here. you don’t need to be told that wedding ceremonies happen all year round irrespective of rainy or dry season in Nigeria even during Epidemic and Pandemic Period you still find people getting married, even though most marriages takes place during the dry season. Hiring the services of a wedding photographer is very important as a marriage without photos is not yet a success. The least charged is #70,000 and if you are very good at what you do, your charge could be as high as #200,000 per wedding.  So, if you charge an average of #150,000 per wedding, and you cover at leas least 3 wedding ceremonies in a month that will give you #450,000. This is huge because unlike other business, where you need to keep buying a lot of raw materials, it is not so with photography business, though you may need to buy certain things like printer ink, sensor gel stick or any other thing, they are not frequently bought items and could carry for months before they need to be replaced.

Hence you’d making a lot of income from the photography business in no time.

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Photography Business Plan in Nigeria

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There is a popular saying that a picture is worth a thousand words. This expression gives the notion that a picture can convey a message perfectly than would do a description. Photography has been in existence for centuries and has evolved and gotten better with time.

Read: Videography Business Plan in Nigeria

Also read: how to start a photography business in nigeria.

Do you want to get a sample Photography business plan in Nigeria? To place your order, pay N10, 000 to:

BANK NAME: FIRST BANK PLC

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 3066880122

After payment, text your full name, email address and title (photography business plan pdf) to 07033378184. Your business plan will be sent to your email within 15 minutes.

Photography is more than just taking pictures. It is an art and science on its own. It is applied for the purpose of creating images that are durable. It is used to capture memory and events. Photography preserves memories for years, with a meaning that written words can hardly convey.

Photography in Nigeria and also other places around the world used to be analogue, where you require a camera film to keep pictures after taking pictures, and you take it to a studio lab where it is washed and pictures produced. Photography has since evolved from that. The world is fast moving and things and processes are being modified to keep up with the pace. The modification of photography was not left behind, as it has evolved from analogue to digital photography. It is true analogue photography has not gone totally extinct, but digital photography has taken over and it is what is in vogue. Digital photography is taking photographs with the use of a digital camera. Digital photography is more preferred to its counterpart because of certain reasons;

• Durability and Image Quality: The image quality of a digital camera is superb compared to analogue camera. It may best be understood if pictures from both cameras are placed side by side. Whether you talk about image sharpness, background, colour mix or scape, the digital photography takes it all. Durability of digital photographs are not questionable. They last longer compared to analogue photographs.
• It is fast: With digital photography you could actually get your pictures on the go. This is convenient for a lot of people because time is very precious, especially when it has to do with taking passports that are urgently needed or taking pictures of guests at wedding venues or other ceremonies, where the people will not remain there forever to get their pictures. This has made digital photography to be the more preferred form of photography.

This is just two major reasons why digital photography is preferred to analogue, and there are lots more reasons if you choose to look deeper at that subject. Well, this article will not pay much attention to the importance of digital over analogue photography.

As you already know, there are hundreds of digital photographers out there and you are wondering how come they still continue in the business with more joining every now and then. Is it that profitable? Well, whether every single digital photographer out there makes profit from the business, that I cannot say, but one thing I can confidently say is that the business is lucrative and profitable depending on what you make of it. Let me also warn that going into this business with just the purpose of making profit will see you fizzling out of this business in no time or if you do not fizzle out, you will begin to struggle with keeping up when others move on. If you want to excel in this business and do so exceptionally, you will have to be creative. Creativeness that will be borne of passion and zeal for the business.

You are probably in high spirits about starting up, well that is a good sign. However, you need to ask yourself and provide answer as well on what genre or branch of photography you want to focus on. Its more like what type of photography you want to specialise on. There are a lot of photographers who are jack of all types of photography and master of none. Though, these people may fair relatively well in the business, but those that go on to choose a “niche” will do far better, as they will be able to put all their resources and master that particular niche thereby creating a name for themselves in the list of not just professional but exceptional photographers. So take time to choose the type of photography you want to specialise in. The good thing with this is that, you do not have to make this decision right away, but as your business progresses, you get to analyse what type of photography you do best in and importantly what type you have intense passion for. In order to help you weigh your options, we will give some branches of photography you can specialize in.

Types/Branches of Photography

• Landscape Photography: Landscape photography is one of the most popular branches of photography. It is used to depict an environment or surrounding and can even portray environmental changes. Environmental conversationalists otherwise known as environmentalists have seriously taken to landscape photography, as it is able to give illustrations of changes that occur in an environment. Landscape photography is one that helps you capture what nature is at that moment or time. It doesn’t have to be the beautiful side of nature or the environment always. Deforestation and land degradation can be uniquely captured by a landscape photographer. Most landscapes pictures aims at depicting natures existence alone.
• Portrait Photography or Portraiture: This type of photography captures the personality of a person or a group of people by using poses, backdrops and effective lighting. Capturing people, their moods and expressions can be a huge excitement for photographers. Portraiture goes beyond capturing the face or physical appearance of a person or group of people. Portraiture captures a person in such a manner that the individual can almost be seen through from the picture. This is one of the most common types of photography in Nigeria. In order to excel in this photography branch, you need more than the required skills, you have to see through your clients and be able to place yourself in their world.
• Fashion Photography: Typically, a fashion photography is used to sell fashion designs and products to customers. This type of photography lures customers by displaying elegance and attractiveness of the fashion. It is a promising photography branch because it pays and the fashion world is ever expanding, creating room for more business for photographers. Apart from knowing how to tweak and make changes to your camera, you need to understand fashion yourself to be able to produce outstanding pictures. There will be different types of fashion shoots, sometimes you may shoot models on wedding gowns in the studio, or you may shoot gymnasts doing workouts to advertise work out kits or any other type of shoot. So, you have to understand fashion to get this work done right. You can learn from the internet, which is always a good place to start, read magazines for fashion photoshoots. You can also attach yourself to a professional and good fashion photographer. Get attached as a volunteer which a lot of people like, and learn the skills needed for this niche of photography.
• Night Photography: This is one of the most challenging branches of photography. Photography itself depends largely on presence of light, making a photograph in the absence of light will take a lot of skill, technique, creativity and image processing knowledge. Not everyone is cut out for this type of photography, but it is lucrative, fun and exciting. Photographers that have mastered this type of photography did not do so overnight. It requires patience and constant practice to get to the point of getting it right. These shots are best taken in manual mode of your camera, which allows you adjust the settings.
• Street Photography: Street photography is capturing the moments in public places in everyday life. In this type of photography, there is no perfect moment to take the perfect shot, as the opportunity arises, you take it. If you have to get your equipments to take a perfect shot, you may miss the opportunity, so you have to make do with what you have at the moment. Street photography goes beyond skills ; it is underpinned on your level of insight and the right timing. Your focus shouldn’t be just around busy spots or tourists spots, but try to capture real live scenes and image behind the scenes. Be perceptive in your approach.
• Glamour Photography: Though glamour photography stems from fashion photography, however, it goes a step ahead of it. Glamour photography is all about the glitz and extravagance. Such shoots are usually for magazines, billboards, prints or online or sometimes just for the screens. You have to be creative to do well in this branch of photography, because you may need to develop ideas for props or poses that will bring out the magic in a photo.
• Candid Photography: This is another popular branch of photography. It is the unplanned capturing of moments as they happen. Subjects are usually relaxed in this type of photography because they are usually unaware they are being photographed in the first place. One way to help you achieve this is to use a long zoom to enable you take that shot without making your presence known or felt, which keeps your subject relaxed and all natural.
• Conceptual/Fine Art Photography: This branch of photography is different from the others. Other photography captures what the photographer sees and every other person may see, but fine art photography captures and tries to interpret what the photographer himself/herself sees that no one else sees. This kind of photography carries messages. It brings out the artistic part of the photographer. Fiction plays a huge role in this branch of photography. Only someone with a good sense of art, combined with a creative mind can be a fine art photographer.
• Wedding Photography: This is one of the most popular branches of photography in Nigeria. The photographer captures the people and events of a wedding and tries to do so magnificently to the admiration of all. A good knowledge about candid photography is very useful here as sometimes, shots may be taken that captures natural moments of subjects unawares.

The list of photography types goes on and on, however, other photography types will just be listed. Find below other niches of photography.

• Macro photography.
• Food photography.
• Aerial photography.
• Architectural photography.
• Wild flower photography.
• Documentary photography.
• Journalism photography.
• War photography.
• Sports photography.
• Travel photography.
• Medical photography.
• Maternity/new born/family photography.
• Wildlife photography. E.t.c.

Now that we have looked at the branches of photography, we will move on to examine the basic needs for setting up a digital photography business in Nigeria. This is a guide and should not rule out personal consultations. Also, the list does not have to be followed chronologically. For instance,  you may choose to do 3 before taking on 1. Do what best suits setting up your business.

• Plan your photography business: You may wonder why some people over the years has not made a lot of progress in this line of business as lucrative as it is. One of the reasons for this is inadequate or zero plan for their business. This is what happens when you go into the business with the only idea of “make man see food chop”. Every business has profit whether on the long or short term, it is why it is called business. However, your ability to stay in business and do so elegantly will be determined by how well you planned your business before its take off. A business plan for your photography business will help you determine if your photography business will work when you put all your available resources and controlling factors together. Business plan helps you set your business goals and develop the steps you need to meet those goals. It helps you get prepared to mitigate risks in your business. A well drafted business plan is useful to help you get financial assistance from financial institutions. Where you see your business to be in the next couple of years will be covered by your business plan. A good business plan will be able to tell you later on if your business progressed and how much progress it made. These are some of the things a business plan takes care of. You can get a professional business plan writer to write your business plan or you can check on the internet for photography business plan templates and use the one that best suits you.
• Feasibility analysis: A feasibility analysis in simple terms is a research undertaken by a person to determine if a particular business they are planning to invest will work and if it will bring in profit. A typical feasibility analysis will contain:
• Market analysis: If you decide to be a journalistic photographer or maternity photographer or any other photographer, you need to analyse what market is out there for you. In simpler terms, how much clients will you get for the category of photography you want to choose. Remember that the more patronage you have, the more your business expands and the more your profit grows. So, take time to analyse what group or class of people that will be interested in your business type and especially in your desired location. You can consult the internet for this. Newspaper articles can be helpful as well.
• Competitor analysis: This is very crucial. There are hundreds and possibly thousands of photographers out there, and the numbers will continue to increase. So, you need to analyse who your competitors will be and how you intend to put up a fierce and healthy competition. Find out what they do and how they do it. If you cannot provide something different and enticing from what they do, then you can modify what they do and do it better.
• Financial analysis: Financial analysis will provide not just your set up cost but also running cost of the business. Your financial analysis should contain statement for profit and loss estimate. It should also contain anticipated profit from your business. Though the business is lucrative and always ever booming, yet there may be times clients may not patronise your business as expected. Financial analysis will prepare you for such situations.

Again, it is important to get a professional to undertake your feasibility studies if you are unable to, especially the parts that deals with calculations, estimations and projections. However, it is strongly advised you work closely with the professional to make your desired inputs and observations.

• Get trained, Research and Practice a lot: Photography takes more than just taking good photos with your phone camera or maybe even with your digital camera. To be good at what you do, you need to get trained. One easy way to do this is to attach yourself to a professional photographer with incredible works, and work as a volunteer, learning all you need to know about the business. You need to do a lot of reading ad researching if you want to offer excellent photographs. Last but not the least, practice often. Take free shots of family and friends, ask for feedback as well. Remember they say, practice makes perfect.
• Get a location: You may want to consider this before you go on equipment shopping spree. I understand the excitement this business brings and how much creativity already welled up in your mind you want to dish out, but this needs to be considered first. You may decide to start from home, which is not bad but will be very cumbersome because you will have to do a lot of talking to get customers, unlike when the business is located in a strategic place and customers can just walk in on their own without being referred.

In choosing a location, look out for somewhere close to the road side and in a busy and populated area. This is strategic and will draw first time customers to you, who will spread the message of your work, especially when they are impressed by it. Remember, the office should be spacious enough for your equipments and should have enough room for expansion.

• Shop for your equipment: If you are working on a tight budget, you may need to just purchase a good digital camera and a laptop with a high RAM, both of which can be fairly used but still of very good quality. Otherwise, if you are looking to enter the business with full force, you can buy all the equipment before start. There are a lot of photography equipment out there and not all will be used for a certain type of photography if you a specializing in an aspect. So buy the basic ones and as times goes on, you can add others you need for your work. However keep in mind that the quality of your photos to a large extent will depend on the quality of your equipment. Find below some of the equipment needed to set up your digital photography business.
• Camera(s) e.g. Nikon D7000 DSLR (Digital Single-Lens Reflex) camera.
• Studio props.
• Reflectors and diffusers.
• Studio lights and light stands.
• Background and background supporting systems.
• Memory cards and card reader.
• External hard drives.
• Post-processing software e.g. Adobe lightroom, Picasa, Corel Draw, e.t.c
• A generator or an alternate source of energy for electricity production e.g. solar energy.
• A bag that all your equipments needed at a time will fit into.
• Lens cleaner ; to clean your lens.
• Sensor gel stick ; to remove dust from your sensors.
• Extra camera battery.
• Get your business name, logo and unique brand: Getting a business name, logo and brand gives it a unique and professional look in the eyes of clients. So take time to choose a catchy and professional name, a unique and attractive logo and then go ahead to brand.
• Register your business: One way to keep your brand and business uniqueness away from theft is by registering it. You will need to register with the Corporate Affairs Commission (CAC) and any other association affiliated to your business in your area of operation. Registering your business also gives it a professional look and can boosts the confidence of your clients in your business, because it is a serious business that will go ahead to be registered, and who doesn’t like to do business with serious minded people.
• Market and Advertise: This is essential for your business growth. Yes, new customers will come through referrals from existing customers, but a faster way to grow your business is to market and advertise your work. Below are some ways to advertise your business.
• Social media: Advertise on social media sites like Twitter, Instagram, Facebook e.t.c Upload a lot of quality photos. Do not make the mistake of copying photos from the internet and taking credits, you will be caught and the results will be disastrous.
• Website and Blog: You may need a professional to design a website, however, you could design a blog by yourself. Your website or blog should contain every single detail about your business, not the private details though. Your line of work should be clearly stated. Your contact information and charges should be there as well and any other information that is needed to advertise your business. Also, there should be high graded and quality pictures to show your work. You should have a lot of them there.
• Be ready to attend events uninvited: This may be needed as a beginner. Once you become grounded in the business, you will be the one to reject contracts you may not be able to meet up with.
• Create an attractive background that will lure those that pass by your studio.
• Encourage referrals and offer bonus to existing customers that refer new customers. For instance, you could offer one free shot to those that refer a new customer.
• You should have a nice waiting area, and a photo album of your best photos taken for first timers to see. Some people may just want to check out your studio, but once they become convinced of the quality of your work, they make up their minds right away.
• Sponsor programmes and make this well known: You can put a sign to let people know the kind of programme you are sponsoring. For instance, you can tag your programme “the most photogenic kid in the neighborhood”. There should be prizes for 1 st , 2 nd and 3 rd place, to encourage participation. This will require some funds, but it will give you the desired popularity. Once you are able to deliver perfectly, even just in one occasion, it may be all the advert you need to make, because you will carve out a space in the minds and memories of the people around there.
• Employ staff(s): Staff or staffs as the case may be may not be necessary depending on your photography specialisation. If you are going to be an all time studio photographer, you may not need a staff. If not, you will need someone to answer questions and enquiries made when you go out to cover an event. All the staff needs is a good communication skills, record taking skill and good comprehension skill. You could have an apprentice or IT student take on this role.

How Profitable is this Business

It is true this business requires considerable capital to set it up, however, it has an attractive return on investment (ROI). Let us look at a case study here. It is not a new fact that wedding ceremonies happen all year round irrespective of rainy or dry season, even though most marriages takes place during the dry season. Hiring the services of a wedding photographer is no joke. The least charged is #70,000 and if you are very good at what you do, your charge could be as high as #200,000 per wedding.  So, if you charge an average of #150,000 per wedding, and you cover at leas least 3 wedding ceremonies in a month that will give you #450,000. This is huge because unlike other business, where you need to keep buying a lot of raw materials, it is not so with photography business, though you may need to buy certain things like printer ink, sensor gel stick or any other thing, they are not frequently bought items and could carry for months before they need to be replaced. Apart from staffs you may pay and cost of buying diesel or fuel for your generator, you could  end up with over #150,000 profit in a month. Mind you, this is for an average charge rate of #150,000. Some photographers charge close to half a million per wedding. Remember, you will not start to charge at this rate in the beginning or you would not get any customers. You need to peg your price at what is generally acceptable, even lower to get customers. Once you have quality works to back up your prices, then you can increase your charges. If you are exceptional with what you do, you will get contracts from all over the country. You may even get to that point where people who wish to hold their ceremonies outside the country will take you along to photograph the event. At this stage, you should have an idea what your charges will be like. While it is true you may not get a contract to cover a wedding ceremony every other weekend, this is likely to pass once you graduate from being a beginner in the business. Once you make your mark in this industry, you will be the one to turn down contracts. Yes, this will take some time. So, do not expect the huge profits to start coming all at once. You will have to work hard, but one sure thing is you will not regret it and the reward will outweigh the work or effort you put into it.

I hope this article has served as an eye opener to you about setting up a digital photography business in Nigeria. Gone are the days when photography business is viewed as hustling for daily bread. It is a serious business for serious minded people. People rake in millions and will continue to rake in millions from this business. This may look like a lot, but it is not. If a business will fetch you a profit of over #100,000 in a month for a start, then it is not a light matter. Not many businesses can do that. Try to remember that where there is no venture then there would certainly be no success.

Tips to Take Home about Setting Photography Business in Nigeria

• Be friendly and polite.
• A good communication skill will go a long way.
• You can start small and grow big. To start small, you will need just a good digital camera and laptop with high RAM. You can print your pictures from a studio lab.
• Be professional in your business, this helps to ward off customers that seems to take politeness or simplicity for granted.
• There is a saying that you will be addressed the way you dress. So dress smartly and neatly. Avoid piercings, ragged look, tattoos and putting on too much jewelry. It can be a turn off for customers.
• Keep up to date with happenings in the industry.
• Be very innovative and creative.
• Aim always for customer satisfaction and make sure they confirm so. If there is any complaint for unsatisfactory service offered, apologise and offer a free photo session and ask them to pick the one they like. This will make your customers happy.
• Check your social network status, blog and website often and respond to enquires as quickly as possible.
• Offer bonus for referrals and discounts from time to time.
• Support a charity event, this will help to advertise your business.
• Collaborate with businesses and individuals. A wedding planner could give you contracts as well as owners or managers of event halls for rent. Build a network with those that can promote your business.
• Deliver on time and if you have to cover an event, be there on time. Don’t let your customers wait for you.

Get your own Sample Photography Business Plan in Nigeria now! To place order, Pay N10,000 to:

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ACCOUNT NUMBER: 0044056891

After payment, send your full name, email address and topic (i.e. photography business plan pdf) to 07033378184. Your business plan will be sent to your email within 15 minutes.

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Wonderful article. I am Georgeokoro, a photographer specialized in wedding photography in Nigeria. You could check out one of my portfolio here: o8paicwy.floatalbums.com

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• Wed. Apr 17th, 2024

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NGBusiness Gives You Access To Over 100 Business Plan Samples As Well As Other Important Business Related Information...

Photography Business Plan In Nigeria (2024 DOC)

Photography Business Plan In Nigeria 2024 Sample

Photography is one venture that is almost as old as man himself, many years ago when taking photos of other was a huge task , the process could as well drain you of your moral to take new shots, however, the persistence of developers has birth the industry we have today, the act of taking photos these days is not as difficult as it used to be.

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Back then a wedding photograph takes up to one month to be ready, this is not exaggerating, I can actually remember when my Uncle go married in 1996, I still remember what went down before he could lay hands on his wedding photographs.

A simple visit to a photo studio business shop back then, made me think that photography must be a very boring job, the process of getting one picture ready takes a whole lots of time, these photo studios have what we call dark room, because negatives must not be exposed to sunlight.

I am glad that those era of manual photography are gone, this is the reason why a graduate can take lessons on photography, gets a wedding photography business plan sample or a photography business plan template all just to set up a photo business. I have a friend who graduated a nurse, we all thought he was going to practice nursing, we didn’t know he already took lessons in photo shooting. He floated his own photo company and today he has diversified into selling of photography materials.

Get your own Sample Photography Business Plan in Nigeria now! To place order, Pay N10,000 to:

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Account Name – Okite Joseph ikenna

Account No – 0044083736

After payment, send your full name, email address and topic (i.e. photography business plan pdf) to 07039768549 . Your business plan will be sent to your email within 15 minutes.

Continue Reading;

A commercial photography business plan can go a long way for you, that is if your want to more a little higher with your photo shooting skills. To so many, it is just a hubby, but to some, it is means of escaping poverty. Most owners even combine video and photography business together; the idea is not to be left out on any opportunity that may come as a result.

Digital Photography Business Plan

When it comes to photography, one of the things most people are interested in is the product photography work, the saying goes “ Photo no dey lie ” the photo should be able to reflect the real image, when photo business was more of analogue, the products was not bad at, however, it is expected that with the introduction of digital photography, a better products with great quality should be the result.

Photography has come a long way in this country, having evolved through the period when we had push and start to wait and take, pictures that come with low quality, these days we have HD and SD picture, with a well written Business Plan in Nigeria you can set up a good photography business in Nigeria with a matching description, modeled to satisfying different photo studio projects that comes your way.

These days digital photo products are the real deal, hence with a digital camera, the outcomes becomes great, no wonder it has become the most used, below are reasons why people prefer digital photos, see below;

Picture Quality : The difference between analogue and digital photos is a world apart, the image quality is usually out of this world, a search through the facebook application, you will see difference in quality, there are loads of pictures being uploaded on a daily basis, digital materials, usually these digital products are superb when placed side by side with analogue produced pictures. The image sharpness and many other features tells a whole lots of story about the quality and then the question of durability.

Easy to Produce – I ones heard a friend say that the 21 st century is a very fast paced century, my friend didn’t was exaggerating when he said that. My first experience of the fast nature of digital pictures was at another friends wedding, the photographer just said in these words ‘Oga wait make I snap you”… I told him, I can’t wait for you after the wedding to be going around and be looking for where to wash your pictures and he in turn told me “Oga no washing here, na wait and take, unless you want editing, then you go come our studio”…. Immediately he said “wait and take” I became interested, I wanted to know the new magic or he just wanted to take my pictures only get me the copies later, to my surprise, he took my pictures and in less than 5 minutes I already had the hard copies with me, it was all computerized at his stand, I inquire about the editing part he mentioned, he said that will be done in his studio, that he can edit it further for a more digital experience, I visited the next day, true to his words I saw the magic of digital editing, I discovered you could change a person’s look by adjusting the facial structure, removing spots on their faces etc… We didn’t see these during the analogue era, no wonder you hardly find ugly people on the internet.

Is Photography Business Lucrative In Nigeria

The business of photography in Nigeria can be very lucrative, however, it is relative, it depends on the photographer, when my friend start his photography business , he was always moving from one wedding reception to another, all was for him to create awareness, we he finally had capital , he rented an office space and before we new it, he became the most sort after photo studio in town.

As a photographer, you need to have a plan from the beginning, that was what my friend had working for him, even when he was in nursing school, his eyes were set on owning the biggest photo studio in town, when we all thought he was going to practice, he carried his camera and was practically moving from one reception to another, that was his first step to raising capital, he succeeded and then established, today it’s a different story altogether.

Getting the photography business plan in Nigeria is a good way of starting. An argument ensued among us as to the viability of photography business in Nigeria, few of my colleagues actually eels that photography isn’t a lucrative business, because everyone you see on the street today has a digital camera phone, the argument was valid to an extent, because we all have digital camera features on our respective phones, but the fact remains that a digital camera has more pixel resolution than the digital camera on a mobile phone, digital cameras are built on different pixel resolution, and the highest I’ve seen in a mobile phone is not up to what is obtainable on a good digital camera.

Now the difference in quality is that the products from a mobile phone cannot equal that of a camera. Step into any photo studio and you will still see those with good camera phones coming to take picture.

Today, there are so many digital photographers out there, have you ever wondered why these photographers are still in business? The answer is that there is a huge demand for photographer, like every weekend beginning from Friday through to Sunday, there are one function or the other going on, and these functions requires photographers. The creativity of a camera personnel can never be over emphasized, a cameraman’s creativeness and passion for the business can be the difference.

Types of Photography You Could Practice

There are different types and branches of photography you can go into, it all depends on what you want to get from it, below are the types you may want to know;

Sports Photography – This is mostly related to photographs taken at sporting event, you see those pictures of athlete in actions a different world and continental events, and those are the handy works of sports photographers. I grew up on those amazing shoots.

Fashion Photography – This is about one of the most popular type or branch of photography, maybe because of people’s affiliation to beauty and finesse, fashion photography covers a whole lot in the entertainment industry, you see those catchy images of that fine dress, that is the work of a fashion photography, you get employment with a fashion house a fashion magazine.

Wedding Photography : Almost every average photographer is a wedding photographer, like the Illustration I gave earlier about my experience with one of such, they are mostly at wedding venues, either by invitation or others wise, they captures wedding events in pictures, some even create an album, while others publish on different social media network.

Other Types of Photography Includes;

Landscape Photography

• Portrait Photography
• Architecture Photography
• Wildlife Photography
• Arial Photography etc

How To Start Photography Business In Nigeria

Here are the things you should be doing while planning on starting a photography business in Nigeria,

Write A business plan – The truth is, a business (especially one with huge investment) can only thrive when a business plan is in place, when you fail to plan, you simply plan to fail, and again you don’t want your money to waste, why not get one of these feasibility studies on photography business, a photography business plan in Nigeria will save you a lot of time and money.

Get A Name & Register It – Every photo studio I have come across have one thing in common, and that is a name, how will you tell customers of your business when it doesn’t have a name, chose a name and have it registered with the corporate affairs commission.

Competitor analysis : The industry is saturated with all manner of photographers, you need to analyse your competitors both big and small, this alone can give you the competitive edge in the industry, here you get to know what others are doing that you need to improve on, it is a service driven industry and most time, the studio with the best service wins

Financial Projection : Carrying out a financial analysis of the venture you intend going into will help you a great deal, the photography business plan in Nigeria contains the necessary information to this regard. Here you get to your profit and loss estimate.

Select A Business Location – All the top Photo studios that I know are well situated, always around a major road in the city, always easy to locate, easy to describe. Location is key and that I why importance is placed on this aspect of choosing a business location.

Market Your Name – Depending on your budget, you could go into an aggressive marketing via social media, radio or even television, but most importantly let your work speak for, it can actually be the highest adverts that your business needs.

Acquire The Skills & Train your staff – My friend made me to understand that taking pictures is beyond just snapping and printing it out, it takes a whole lot of training to perfect, these days I see him organizing seminars and lectures on photography for his staff, most times he employ them with little or no knowledge in the photography, in digital photography, editing is key, when you have mastered this, it can only take you higher.

Buy Equipment : In digital Photography, you need sophisticated equipment, just as Ii will be listing the one you need for your start up;

• Camera(s) e.g. Nikon D7000 DSLR (Digital Single-Lens Reflex) camera.
• Studio props.
• Reflectors and diff-users.
• Studio lights and light stands.
• Background and background supporting systems.
• Memory cards and card reader.
• External hard drives.
• Post-processing software e.g. Adobe light-room, Picasa, Corel Draw, e.t.c
• A generator or an alternate source of energy for electricity production e.g. solar energy.
• A bag that all your equipment needed at a time will fit into.
• Lens cleaner ; to clean your lens.
• Sensor gel stick ; to remove dust from your sensors.
• Extra camera battery.

Finally, you need to create an atmosphere of politeness and friendliness, where customer could come and feel at home while being served.

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Photography Studio

PHRANC PHOTOGRAPHY STUDIO

TABLE OF CONTENT

1.0 EXECUTIVE

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SUMMARY………………………………….. 1

2.0 INTRODUCTION …………………………………………… 2

2.1 VISION……………………………………………………….. 2

2.2 MISSION……………………………………………………… 2

2.3 KEYS TO SUCCESS………………………………………….3

2.4 COMPANY SUMMARY……………………………………….3

2.5 COMPANY OWNERSHIP…………………………………….3

2.6 COMPANY LOCATIONS AND FACILITIES……………….6

3.0 PRODUCTS……………………………………………………7

3.1 PRODUCT DESCRIPTION…………………………………..7

3.2 COMPETITIVE COMPARISON………………………………9

3.3 SALES LITERATURE………………………………………..10

3.4 TECHNOLOGY………………………………………………..10

4.0 MARKET ANALYSIS …………………………………………12

4.2 TARGET CUSTOMERS SEGMENT …………………………..12

4.3 MARKET TRENDS……………………………………………12

4.5 SWOT Analysis……………………………………………….13

4.6 INDUSTRY AND MAIN COMPETITORS……………………13

4.7 MAIN COMPETITORS………………………………………..14

4.8 COMPETITIVE EDGE………………………………………..14

5.0 MARKETING STRATEGY…………………………………..15

5.1 DISTRIBUTION PATTERNS…………………………………15

5.2 STRATEGY AND IMPLEMENTATION SUMMARY……….15

5.4 POSITIONING STATEMENT………………………………..16

5.5 PRICING STRATEGY………………………………………..17

5.6 PROMOTION STRATEGY…………………………………..17

6.0 SALES STRATEGY………………………………………………..18

6.1 SALES FORECAST……………………………………………18

7.0 WEB PLAN SUMMARY………………………………………..21

7.1 WEBSITE MARKETING STRATEGY……………………….21

7.2 MANAGEMENT SUMMARY…………………………………..21

7.3 MANAGEMENT TEAM…………………………………………22

7.4 MANAGEMENT TEAM GAPS………………………………….22

7.5 PERSONNEL PLAN……………………………………………..22

8.0 FINANCIAL PLAN……………………………………………….23

8.1 START-UP FUNDING…………………………………………..23

8.2 PROJECTED PROFIT AND LOSS……………………………25

8.3 PROJECTED CASH FLOW……………………………………27

8.4 BUSINESS RATIOS…………………………………………….28

9.0 CONCLUSION…………………………………………………..30

1.0 EXECUTIVE SUMMARY

There is no better way to represent memories than pictures. This is the best way to remember those precious moments in families, charities, events and also to capture those beautiful sceneries nature has blessed us with. Time waits for no one; pictures capture those moments in life.

Secondary school graduations are an important part of a teenager’s life because he/she will soon be separated from those people who he has shared his life without any certain idea when he will be seeing them. Pictures of these moments will help him remember those particular moments in school.

Charities, weddings, companies, states, schools and more sectors make use of pictures for professional reasons or just to keep memories. This business

plan will show how PHRANC PHOTO STUDIO will meet the needs of these costumers.

2.0 INTRODUCTION

The opening of Phranc Photo Studio will bring a whole new dimension in the world of digital photography. We intend on improving the way these memories are presented with the latest innovations in digital photo editing.

We are aiming at being the best photo studio in the country in the next 7 years with the level of creativity we will bring into the world of photography

2.2 MISSION

We want to help our clients preserve the most important memories in their lives, by providing our services at any time of the day. We also will provide

our professional clients with posters for events and photo coverage at those events with the best photographers.

Our objectives are:

Ø To generate a comfortable net profit by the fifth year.

Ø To develop systems of production for each product category that is easy to replicate with new clients to keep it simple and fun.

Ø To have a client relationship system and call plan that will keep us on top of each of our client’s scheduled needs at all times.

Ø Propose to the state, an album which will capture those sceneries, and faces of the state.

2.3 KEYS TO SUCCESS

Our keys for success are:

Ø Target marketing for the gateway products of wedding pictures, graduations, naming ceremonies, fashion events etc

Ø Developing relationships with our clients through personal customer service, to turn one-time customers into lifetime clients.

Ø Our system of tracking clients’ ongoing needs for photos and taking the initiative to call them for appointments.

2.4 COMPANY SUMMARY

Ezeoke Osita Franklin also known as Phranc, is a student who has work as an event photographer. He has also has knowledge in the latest photo editing software such as Photoshop, Picasa etc. The studio will be temporarily sited in veterans plaza in Kubwa Abuja.

2.5 COMPANY OWNERSHIP

Phranc Photo Studio is a sole proprietorship owned and managed by Ezeoke Osita Franklin which has palns of expanding in the near future. Ezeoke Osita is a student of University of Nigeria, studying Estate Management. He just has a passion for memories and digital technology. He has 3 years of experience in event photography.

Start-up Summary

The total start-up requirements are broken down as follows:

Start-up expenses are itemized (in the business plan)

2.6 COMPANY LOCATIONS AND FACILITIES

We will open at a temporary site in Kubwa Abuja before it is moved to Maitama in a 300 square metre property leased for 5 years. With constant power supply and parking space.

The studio will have a highly visible electric sign and a 20-foot wide display window visible to passing foot and auto traffic. Customers will enter a public area with a counter, samples of our photographs and albums, and couches for waiting. A separate playroom with props and other toys will accommodate children with sitting areas for parents, while a utility area off the back door will be set up to accommodate pets and their props. Children, pets and props can be brought into the photography studio for their

photographs. An office and working area will be used for assembling the final product.

3.0 PRODUCTS

Phranc Photo Studio will help our clients to look their best, will keep their photos up-to-date, and will capture the special moments of their lives.

Phranc Photo Studio has a comprehensive program to preserve memories on an ongoing basis. We see individual pictures, as gateway products for our programs of ongoing photography.

All of our photos are created in a high-resolution digital format, from which our prints are made. Since the Internet and commonly used printers typically use the lower-resolution 300 dpi format, 300 dpi digital files are available to clients for a nominal charge. Higher-quality digital photos and

prints carry full pricing. We will retain the high-resolution data and clients can order more prints from us if they wish.

Our photo studio includes quality props for portraits. The physical environment of the studio is fun and comfortable, making families want to come here. We also go regularly to people’s homes and bring cameras and lights that are out of the budget of non-professionals.

3.1 PRODUCT DESCRIPTION

Our products include:

Naming Ceremonies Photos and Birthdays

With the latest equipment to capture memories of these events following the birthday events of the babies.

Secondary School Graduation

These are an important part of a teenager’s life. Coverage of this event for several schools will not only profit the business, but will also keep very important memories for the kids.

We offer a special package of a family portrait at half price with the senior picture. It is often the parents who are paying for the graduates portrait, so we want to establish a relationship with the parents. The parents will want a picture of their senior with the rest of the family. This introduction to the family will allow us to market our other services.

Family and Pet Portraits

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Uber Business In Nigeria: Requirements For Uber Nigeria

I have said it before that transportation business is one of the three best businesses that mints money. Everything in the world is experiencing upgrade. Packaging is now the other of day, transport has join the league. Uber Nigeria and Taxify has introducef executive way to transit other than what it used to be. You can book for vehicle at anytime through Uber app or Taxify app. And monitor the car as it enroutes your way.

Uber business is open for all provided you meet up with the company’s requirement. The business is very lucrative, you can employ driver to drive for you or drive it yourself if you especially if you don’t have nothing else doing.

The best time to Drive is early morning and evening, the outcome is very good. Another time is weekends (Saturday and Sunday) it is extremely rewarding. You will remain on Uber Nigeria platform for as long as your car is in good conditions.

Many mobile app driving are out such az Taxify and Ogar taxi. Making Uber Nigeria to reduce price for charges.

List of Uber Accepted Cars in Nigeria

Before now, The car must be Toyota Camry or Corolla any other brand of car will not be allowed for registration. Not lower than 2008 model, that is, it should be newer than 2008 model. But now it is not limited to Toyota products any more you can use Ford Escape, Mercedes Benz/Sedan 3 class or C-Class, 2010 Nissan etc.

Uber Requirements for Drivers Registration in Nigeria

For a car to be eligible for Uber in Nigeria, it has to meet the following standard.

• Uber X and Uber Black cars must be sedan very clean and posh, hatches are not accepted.
• The vehicle must be 2008 or newer than that
• Mileage should be a maximum of 100,000KMs when put into the Uber system.
• The car must have a minimum of 1750mm width.
• All vehicles used must have an air condition and a working radio. electric Windows preferably.
• Uber taxi must have seat belt for all passengers and driver.
• Only one driver is allowed per account so the name of the person driving the car is what will be documented.
• It is compulsory for the driver to go through a full background check by Uber.
• The driver must have a driver’s license and Lagos or Abuja drivers institute card.
• Vehicle will remain on Uber system except complaints from riders about quality occur at any point.
• No salvage vehicle must have a clear title.
• The car must pass Uber car inspection at Yaba or Lekki. And the partner driver must possess driver’s license and Lagos State Driver’s Institute Card. Also go through uber driver’s on boarding and pass their assessment.

There are four ways of doing Uber partnership

• You-the car owner being the driver. That means you are a partner driver. This will even pay you better because the money you should have been giving to a paid driver automatically add up to your own. You will manage the car and fuel well.
• The car owner hires a driver to use the car on Uber or hire a trained and uber driver to earn income. To ensure optimal usage of car in other to maintain earnings the owner must create time’ and put in energy to manage both car and driver.
• The car owner approach a registered uber partner to manage the car and driver. He will be getting a fixed income weekly mostly on Saturdays. And will be responsible for fueling, maintenance and repairs except when there is engine problem which hardly happens.
• Hire purchase also known as drive to own your car. The car owner employ a driver who remits a fixed amount weekly to own the car at the end of specified time. In this platform the driver and partner sign a contract with the car signs contract with the car owner to pay a fixed amount of money for a specified time after which the driver and partner become the owners of the car.

How much does uber pay car owners in Nigeria

The owner gets paid all the time. Payments are done through direct debit from source, the driver only see the breakdown.

Uber Nigeria charge 25% (executive offering) gross earning per week for uber black such as; Mercedes Benz, land cruiser pardon,mAudi Q8.

And 20% on Uber X example Toyota Corolla, Kia Serato, Hyundai Elantra (regular value offering.).

Challenges of Uber Nigeria Business

If you have a dishonest driver he can go out of the way to use your car for drop and pick . Some may not buy the amount of fuel needed per day. The success of the business depends solely on the quality of your driver. You can pay agents that recruits driver’s #15,000 for a good driver. Putting a car tracker will help checkmate the activities of your driver.

Driver’s are not protected

Uber can cut driver’s offline if they are not able to meet up with high ratings. 1-3 rating is bad while 4-5 is good. If a driver is cut offline he will not be allowed to use Uber again. Some of those things that causes low rating is the ignorance of the driver. Some of them don’t know the difference between Uber X and Uber black. If a rider requested for Uber black and the driver appears with Uber X the rider will rate him low.

The quality of Driver

• Possess a driver’s license,
• Lagos State Driver’s Institute License,
• Excellent customer service,
• Good knowledge of Lagos or Abuja.

Sometimes riders cancel trips because of the car. You don’t expect a rider to pay the same amount for Hyundai ix35 2016 with Xcent 2012.

Uber Reviews

Car review in Uber Nigeria is done based on riders rating and feedback. To avoid blacklisting regular maintenance should be carried out on your car. Your driver should be nice and aticulate.

How much Does Uber Driver’s make Weekly in Nigeria

It depends solely on the number of times a driver makes on trips in a day. Many a times a driver can carry two riders in one hour. Assuming he carry 10 people in a day after expenses he should be able to make not less than #350,000 a week.

Breakdown of expenses

• #70,000 fuel
• #80,000 driver
• 10,000 phone calls
• #20,000 Maintenance
• #20,000 Miscellaneous

Over 100 k net income after uber deducts 20%

How to chat with Uber

Phone support chat with Uber is available 24 hours every day on 1300091272

For Uber App

Go to account, click help and chose any option that suits your concern. You can go to Uber website uber.com

Uber Abuja office

To floor, Jabi Lake Mall, Balance Sokoto Way, Abuja. Monday to Friday 9am to 4pm is their working hours. But close by 3pm on Fridays.

Uber Lagos office

Retail unit No. 5, Second upper floor, Maryland Mall, 350/360 Ikorodu Road. Working is same as Abuja.

Due to the pressure the car receives it is advisable to buy a new car. You will not want your driver to waste time repairing the vehicle instead of driving riders. Uber Nigeria is profitable whether you are a partner or a driver. Because of the given to your car maintenance should be done regularly. The business is better in Lagos than in Abuja.

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How can i get dwarf pawpaw seed for planting?

Contact me on 08035965405 @Lucky

please how can i get a hailing company that with manage the following cars of my (1) corolla 2004, (2)corolla 2007,(3)camry 2004, (4) camry 2005 all these cars are available and i want a good hailing company that can manage them. you can reach me on via mail : [email protected] 08099910823

Check online please you will find them

This is mouth watering for not a lazy graduate that want to hustle. I am available to drive and deliver at when due. All i need is a good car and i will manage it well. Abiodun from Abuja. 08179068929

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History of Photography in Nigeria: A Brief Look at its Evolution

• Posted by by Retna
• Loco translate 1 year ago
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Introduction

Photography is a powerful medium for capturing the essence of a people and their culture. In Nigeria, photography has a rich and vibrant history that dates back to the 19th century. From the early pioneers who introduced the art to the country to the modern-day photographers who continue to push the boundaries, Nigerian photography has evolved and grown to become an integral part of the nation’s artistic heritage.

Table of Contents

The Colonial Era

The history of photography in Nigeria dates back to the arrival of European colonialists.  Imperialism and colonial photographic practices both flourished during the 19th century, and both extended themselves, with cosmetic adaptations, into the 20th century. The colonists brought with them the technology of photography, which they used to document their colonial exploits and the people they encountered. Some of the earliest photographs taken in Nigeria were by British photographer, Jonathan Hooper, who documented the people and landscapes of Lagos in the 1860s.

The Pioneer Photographers in Nigeria

Over time, photography became more accessible to Nigerians, and it was used to document important cultural events such as weddings, funerals, and religious ceremonies. Notable photographers during this period include J.A. Green, who documented the social and cultural life of the Niger Delta in the early 20th century.

In the early 20th century, Nigerian photographers began to emerge, although their work was not widely recognized or celebrated but was encouraged and motivated by the Christian missionaries. One of the earliest Nigerian photographers was Chief Solomon Osagie Alonge, who worked as the official photographer to the Royal Court of Benin in the 1930s and 1940s and was also a Chief in the Iwebo Palace society. Alonge’s work was notable for its attention to detail and composition, and he documented the daily lives and ceremonies of the Benin people. Through these notable people, more prominence was brought into the photography business that the National Professional Photographers Association was created.

The Post-Independence Era

Following Nigeria’s independence in 1960, there was a surge in the number of photographers and photography studios in the country. Photographers began to take personal and detailed photographs through their own perspectives and tell stories through their lenses. Many Nigerian photographers began to focus on documenting the social and cultural aspects of Nigerian life, including the diverse cultures, festivals, and ceremonies of the country. The Nigerian Civil War, which lasted from 1967 to 1970, also had a significant impact on photography in Nigeria. Many photographers documented the war and its aftermath, providing a unique insight into the country’s history.

Photographers take on several projects that speak about their tradition and what was happening around them during this period. Notable Photographers like J.D. ‘Okhai Ojeikere, who captured the beauty of Nigerian hairstyles in his iconic series “Hairstyles,” and Samuel Fosso, who used self-portraits to explore themes of identity and representation.

The Digital Age: 2000s-Present

The advent of digital photography in the early 2000s has revolutionized the industry, making photography more accessible and affordable than ever before. Nigerian photographers have embraced this new technology and have used it to push the boundaries of the art form. With the rise of social media, photographers can now easily share their work with a global audience, and photography has become a powerful tool for social activism and political commentary. Notable photographers during this period include Andrew Esiebo, who uses photography to document urban landscapes and the effects of globalization, and Abraham Oghobase, who explores themes of migration and displacement.

The Impact of Technology

A lot has changed from the prestigious and historical photographs and photographers to the advent of digital technology that has had a significant impact on photography in Nigeria. The widespread availability of digital cameras and smartphones has made photography more accessible, allowing more people to engage with the medium. Social media platforms such as Instagram have also provided a platform for Nigerian photographers to showcase their work to a global audience. However, the availability of digital technology has also led to challenges such as the proliferation of untrained photographers and the decline of traditional photography techniques and concepts that prestigious photographers have worked on in previous years.

Our Final Thoughts

Photography is an art and this artwork has continued to grow through the years. With the Passion and dedication photographers have put into capturing photographs that have resonated with our culture and the way we live, things have been made easier with the help of technology too. As technology continues to evolve, so too will the world of Nigerian photography. With the rise of virtual and augmented reality, photographers will be able to create immersive experiences that transport viewers to new worlds. Additionally, as the country continues to develop, Nigerian photographers will play a vital role in documenting the changes and shaping the cultural identity of the nation.

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