5 tips for writing research reports

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21 Tips for Writing Research Reports

by Jeffrey Henning | Mar 11, 2014 | Blog

In a CASRO webinar yesterday, John Gilfeather of Koski Research shared 21 tips for writing research reports.

Prepare an outline . Just like you were taught in middle school, it’s best to organize your work on a single sheet of paper before you start writing. “Don’t assume that questionnaire order is the best way to write the report!” Two good structures are the funnel approach, starting with the broadest issue and working to the most specific, and the conclusion/support approach, leading off with the conclusion and then supporting it with facts.
Start writing from be the beginning . “The hardest thing to do is to get started.” Just start, John urged, by writing the title page, the introduction, then documenting the first finding and moving on from there. Once all the findings are documented, write the management summary.
Decide on a format that is clear, logical and obvious to the reader . Be consistent with lettering, numbering of exhibits, indentations, and so on. “Follow your company’s approved format: it’s the look and feel of your firm,” John said.
Know the audience who will be reading your report . Is it for top management or for researchers? What are their preconceptions? What are the politics? The more political the study, the more you should rely on the data. Is it bad news? That requires more care and diligence. “Don’t revel in the bad news: don’t rub your client’s nose in it, as I have seen some do,” John said. If the news is bad, take a funnel approach to lay out the evidence, to lead the client to the same conclusion you reached.
Never lose sight of the study objectives . Reread the proposal, and make certain the data that you provide contributes to meeting the objectives. “Don’t report on the Christmas-tree questionnaire, which everyone wanted to hang an ornament on because it there. Report those questions in the appendices.” Additionally, speculations are for conversations, not the report, which they would cast doubt on.
Have a model to work from – or develop one . Use a product testing or brand equity model for those subjects. Each study should have an internal logic to it, which should be built in to the report and the evidence. “The researcher’s nightmare is being asked to write a report and realizing key questions weren’t included,” John said.
Learn as much as you can about the subject matter . What are the market dynamics? Who are the competitors of your clients? Talk to other researchers who have studied the topic. “Know the lingo. Misuse of industry terms turns off readers.”
Read aloud what you write. “One of the things I was taught was to read aloud what you write. It seemed strange to me, but it works. If it sounds wrong, it probably is. If you stumble over words, so will the reader. If you can’t say a sentence in one breath, it’s too long.”
Check your grammar and spelling. Some common pitfalls include “Majority is/are” (it can be singular or plural, so be consistent), and “his/her” vs. the singular “their”, which can be avoided altogether by using plurals (“Decision makers have their thoughts” rather than “Each decision maker has his/her thoughts”).
Take pride in your grammar and spelling. Consider using the present tense, which makes the findings sound more immediate. Remember that spell-check programs will not find common errors: “then” vs. “then”, “lead” vs. “led”, “who” vs. “whom”, “further” vs. “farther”. Reach for new words and new ways of saying things. “Have some fun with the language where you can.” But don’t show off new words, don’t write a novel, and don’t write over the heads of your readers.
Write only about findings that are significant . If a difference is not significant, don’t mention it: and remember that not all significant differences are meaningful or substantial. One government study found that eye color and roof on dwelling were correlated – but it’s a meaningless finding.
When reporting findings, stick to the questionnaire wording . For instance, don’t say people are concerned when it was a scale of importance.
“There is no number 13. I don’t like it.”
Report tables should be so clear that if one blew off your desk and out the window, the person who picked it up would know exactly what it says . Tables get extracted from reports and shared all the time. Don’t let them mislead: provide a title, who answered the question, indication of any dropped base, the sample size, annotated stubs, and the exact question wording.
Do not use tenths of percents – e.g., 45.2%. “This is a pet peeve of mine, because it looks amateurish and assumes more precision than we can claim,” John said. It’s an overstatement of the results. Be precise about percentage differences and percentage point differences – there is a 10 percentage point increase from 60% to 70%, but there is a 17% increase from 60% to 70%.
Be careful not to overstate your case either positively or negatively. Averages can be misleading: “The average American has 1 breast and 1 testicle.” Study distributions, look for and work through conflicting evidence, because your client will work through it and ask the tough questions. Make sure you address the identified issue in the report.
Be clear – say what you mean . A good editor will often ask, “What did you mean to say here?” Write it succinctly.
Be creative in naming things . Particularly in segmentation studies or quadrant analyses, choose names “that can bring the research to life.” Those names can live on long after the initial research.
Wrapping things up . “The management summary is the hardest thing to write, but it is your chance to shine.” Summarize succinctly. If you come up with a cool way of saying something, don’t bury that in the detailed findings but include in it the management summary. Sometimes it helps to begin the summary with some scene setting, then describe the meat of the study, then provide the implications of these conclusions. “When it all comes together, there is no feeling like it!”
When you are finished with your report, have someone else read it . Writers have trouble picking up their own mistakes. “But you are responsible for what goes out. It is your report!”
Proofread! Proofread! Proofread! “Nothing is more disconcerting for clients than to look at a report with a bunch of typos in it.”

“Some closing thoughts: Writing is work. Writing is a skill. It requires practice,” John said. “When I have had jobs where I wasn’t doing much writing, I missed it and my skills were eroding. You need to write a lot to get good it.”

John continued, “Saying ‘I write best under deadlines’ may be true, but it is dangerous. Sometimes the best writing is done while you are doing something else, letting those thoughts swirl around in your mind, till you realize ‘that is a good way to say it’. Have fun writing. Take pride in a well-turned phrase. Write for your own pleasure.”

Author Notes:

Jeffrey henning.

Research Report – Example, Writing Guide and Types

Table of Contents

Research Report

Definition:

Research Report is a written document that presents the results of a research project or study, including the research question, methodology, results, and conclusions, in a clear and objective manner.

The purpose of a research report is to communicate the findings of the research to the intended audience, which could be other researchers, stakeholders, or the general public.

Components of Research Report

Components of Research Report are as follows:

Introduction

The introduction sets the stage for the research report and provides a brief overview of the research question or problem being investigated. It should include a clear statement of the purpose of the study and its significance or relevance to the field of research. It may also provide background information or a literature review to help contextualize the research.

Literature Review

The literature review provides a critical analysis and synthesis of the existing research and scholarship relevant to the research question or problem. It should identify the gaps, inconsistencies, and contradictions in the literature and show how the current study addresses these issues. The literature review also establishes the theoretical framework or conceptual model that guides the research.

Methodology

The methodology section describes the research design, methods, and procedures used to collect and analyze data. It should include information on the sample or participants, data collection instruments, data collection procedures, and data analysis techniques. The methodology should be clear and detailed enough to allow other researchers to replicate the study.

The results section presents the findings of the study in a clear and objective manner. It should provide a detailed description of the data and statistics used to answer the research question or test the hypothesis. Tables, graphs, and figures may be included to help visualize the data and illustrate the key findings.

The discussion section interprets the results of the study and explains their significance or relevance to the research question or problem. It should also compare the current findings with those of previous studies and identify the implications for future research or practice. The discussion should be based on the results presented in the previous section and should avoid speculation or unfounded conclusions.

The conclusion summarizes the key findings of the study and restates the main argument or thesis presented in the introduction. It should also provide a brief overview of the contributions of the study to the field of research and the implications for practice or policy.

The references section lists all the sources cited in the research report, following a specific citation style, such as APA or MLA.

The appendices section includes any additional material, such as data tables, figures, or instruments used in the study, that could not be included in the main text due to space limitations.

Types of Research Report

Types of Research Report are as follows:

Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master’s or Doctoral degree, although it can also be written by researchers or scholars in other fields.

Research Paper

Research paper is a type of research report. A research paper is a document that presents the results of a research study or investigation. Research papers can be written in a variety of fields, including science, social science, humanities, and business. They typically follow a standard format that includes an introduction, literature review, methodology, results, discussion, and conclusion sections.

Technical Report

A technical report is a detailed report that provides information about a specific technical or scientific problem or project. Technical reports are often used in engineering, science, and other technical fields to document research and development work.

Progress Report

A progress report provides an update on the progress of a research project or program over a specific period of time. Progress reports are typically used to communicate the status of a project to stakeholders, funders, or project managers.

Feasibility Report

A feasibility report assesses the feasibility of a proposed project or plan, providing an analysis of the potential risks, benefits, and costs associated with the project. Feasibility reports are often used in business, engineering, and other fields to determine the viability of a project before it is undertaken.

Field Report

A field report documents observations and findings from fieldwork, which is research conducted in the natural environment or setting. Field reports are often used in anthropology, ecology, and other social and natural sciences.

Experimental Report

An experimental report documents the results of a scientific experiment, including the hypothesis, methods, results, and conclusions. Experimental reports are often used in biology, chemistry, and other sciences to communicate the results of laboratory experiments.

Case Study Report

A case study report provides an in-depth analysis of a specific case or situation, often used in psychology, social work, and other fields to document and understand complex cases or phenomena.

Literature Review Report

A literature review report synthesizes and summarizes existing research on a specific topic, providing an overview of the current state of knowledge on the subject. Literature review reports are often used in social sciences, education, and other fields to identify gaps in the literature and guide future research.

Research Report Example

Following is a Research Report Example sample for Students:

Title: The Impact of Social Media on Academic Performance among High School Students

This study aims to investigate the relationship between social media use and academic performance among high school students. The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The findings indicate that there is a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students. The results of this study have important implications for educators, parents, and policymakers, as they highlight the need for strategies that can help students balance their social media use and academic responsibilities.

Introduction:

Social media has become an integral part of the lives of high school students. With the widespread use of social media platforms such as Facebook, Twitter, Instagram, and Snapchat, students can connect with friends, share photos and videos, and engage in discussions on a range of topics. While social media offers many benefits, concerns have been raised about its impact on academic performance. Many studies have found a negative correlation between social media use and academic performance among high school students (Kirschner & Karpinski, 2010; Paul, Baker, & Cochran, 2012).

Given the growing importance of social media in the lives of high school students, it is important to investigate its impact on academic performance. This study aims to address this gap by examining the relationship between social media use and academic performance among high school students.

Methodology:

The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The questionnaire was developed based on previous studies and was designed to measure the frequency and duration of social media use, as well as academic performance.

The participants were selected using a convenience sampling technique, and the survey questionnaire was distributed in the classroom during regular school hours. The data collected were analyzed using descriptive statistics and correlation analysis.

The findings indicate that the majority of high school students use social media platforms on a daily basis, with Facebook being the most popular platform. The results also show a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students.

Discussion:

The results of this study have important implications for educators, parents, and policymakers. The negative correlation between social media use and academic performance suggests that strategies should be put in place to help students balance their social media use and academic responsibilities. For example, educators could incorporate social media into their teaching strategies to engage students and enhance learning. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. Policymakers could develop guidelines and policies to regulate social media use among high school students.

Conclusion:

In conclusion, this study provides evidence of the negative impact of social media on academic performance among high school students. The findings highlight the need for strategies that can help students balance their social media use and academic responsibilities. Further research is needed to explore the specific mechanisms by which social media use affects academic performance and to develop effective strategies for addressing this issue.

Limitations:

One limitation of this study is the use of convenience sampling, which limits the generalizability of the findings to other populations. Future studies should use random sampling techniques to increase the representativeness of the sample. Another limitation is the use of self-reported measures, which may be subject to social desirability bias. Future studies could use objective measures of social media use and academic performance, such as tracking software and school records.

Implications:

The findings of this study have important implications for educators, parents, and policymakers. Educators could incorporate social media into their teaching strategies to engage students and enhance learning. For example, teachers could use social media platforms to share relevant educational resources and facilitate online discussions. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. They could also engage in open communication with their children to understand their social media use and its impact on their academic performance. Policymakers could develop guidelines and policies to regulate social media use among high school students. For example, schools could implement social media policies that restrict access during class time and encourage responsible use.

References:

Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237-1245.
Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Journal of the Research Center for Educational Technology, 8(1), 1-19.
Pantic, I. (2014). Online social networking and mental health. Cyberpsychology, Behavior, and Social Networking, 17(10), 652-657.
Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2013). Facebook and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.

Note*: Above mention, Example is just a sample for the students’ guide. Do not directly copy and paste as your College or University assignment. Kindly do some research and Write your own.

Applications of Research Report

Research reports have many applications, including:

Communicating research findings: The primary application of a research report is to communicate the results of a study to other researchers, stakeholders, or the general public. The report serves as a way to share new knowledge, insights, and discoveries with others in the field.
Informing policy and practice : Research reports can inform policy and practice by providing evidence-based recommendations for decision-makers. For example, a research report on the effectiveness of a new drug could inform regulatory agencies in their decision-making process.
Supporting further research: Research reports can provide a foundation for further research in a particular area. Other researchers may use the findings and methodology of a report to develop new research questions or to build on existing research.
Evaluating programs and interventions : Research reports can be used to evaluate the effectiveness of programs and interventions in achieving their intended outcomes. For example, a research report on a new educational program could provide evidence of its impact on student performance.
Demonstrating impact : Research reports can be used to demonstrate the impact of research funding or to evaluate the success of research projects. By presenting the findings and outcomes of a study, research reports can show the value of research to funders and stakeholders.
Enhancing professional development : Research reports can be used to enhance professional development by providing a source of information and learning for researchers and practitioners in a particular field. For example, a research report on a new teaching methodology could provide insights and ideas for educators to incorporate into their own practice.

How to write Research Report

Here are some steps you can follow to write a research report:

Identify the research question: The first step in writing a research report is to identify your research question. This will help you focus your research and organize your findings.
Conduct research : Once you have identified your research question, you will need to conduct research to gather relevant data and information. This can involve conducting experiments, reviewing literature, or analyzing data.
Organize your findings: Once you have gathered all of your data, you will need to organize your findings in a way that is clear and understandable. This can involve creating tables, graphs, or charts to illustrate your results.
Write the report: Once you have organized your findings, you can begin writing the report. Start with an introduction that provides background information and explains the purpose of your research. Next, provide a detailed description of your research methods and findings. Finally, summarize your results and draw conclusions based on your findings.
Proofread and edit: After you have written your report, be sure to proofread and edit it carefully. Check for grammar and spelling errors, and make sure that your report is well-organized and easy to read.
Include a reference list: Be sure to include a list of references that you used in your research. This will give credit to your sources and allow readers to further explore the topic if they choose.
Format your report: Finally, format your report according to the guidelines provided by your instructor or organization. This may include formatting requirements for headings, margins, fonts, and spacing.

Purpose of Research Report

The purpose of a research report is to communicate the results of a research study to a specific audience, such as peers in the same field, stakeholders, or the general public. The report provides a detailed description of the research methods, findings, and conclusions.

Some common purposes of a research report include:

Sharing knowledge: A research report allows researchers to share their findings and knowledge with others in their field. This helps to advance the field and improve the understanding of a particular topic.
Identifying trends: A research report can identify trends and patterns in data, which can help guide future research and inform decision-making.
Addressing problems: A research report can provide insights into problems or issues and suggest solutions or recommendations for addressing them.
Evaluating programs or interventions : A research report can evaluate the effectiveness of programs or interventions, which can inform decision-making about whether to continue, modify, or discontinue them.
Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies.

When to Write Research Report

A research report should be written after completing the research study. This includes collecting data, analyzing the results, and drawing conclusions based on the findings. Once the research is complete, the report should be written in a timely manner while the information is still fresh in the researcher’s mind.

In academic settings, research reports are often required as part of coursework or as part of a thesis or dissertation. In this case, the report should be written according to the guidelines provided by the instructor or institution.

In other settings, such as in industry or government, research reports may be required to inform decision-making or to comply with regulatory requirements. In these cases, the report should be written as soon as possible after the research is completed in order to inform decision-making in a timely manner.

Overall, the timing of when to write a research report depends on the purpose of the research, the expectations of the audience, and any regulatory requirements that need to be met. However, it is important to complete the report in a timely manner while the information is still fresh in the researcher’s mind.

Characteristics of Research Report

There are several characteristics of a research report that distinguish it from other types of writing. These characteristics include:

Objective: A research report should be written in an objective and unbiased manner. It should present the facts and findings of the research study without any personal opinions or biases.
Systematic: A research report should be written in a systematic manner. It should follow a clear and logical structure, and the information should be presented in a way that is easy to understand and follow.
Detailed: A research report should be detailed and comprehensive. It should provide a thorough description of the research methods, results, and conclusions.
Accurate : A research report should be accurate and based on sound research methods. The findings and conclusions should be supported by data and evidence.
Organized: A research report should be well-organized. It should include headings and subheadings to help the reader navigate the report and understand the main points.
Clear and concise: A research report should be written in clear and concise language. The information should be presented in a way that is easy to understand, and unnecessary jargon should be avoided.
Citations and references: A research report should include citations and references to support the findings and conclusions. This helps to give credit to other researchers and to provide readers with the opportunity to further explore the topic.

Advantages of Research Report

Research reports have several advantages, including:

Communicating research findings: Research reports allow researchers to communicate their findings to a wider audience, including other researchers, stakeholders, and the general public. This helps to disseminate knowledge and advance the understanding of a particular topic.
Providing evidence for decision-making : Research reports can provide evidence to inform decision-making, such as in the case of policy-making, program planning, or product development. The findings and conclusions can help guide decisions and improve outcomes.
Supporting further research: Research reports can provide a foundation for further research on a particular topic. Other researchers can build on the findings and conclusions of the report, which can lead to further discoveries and advancements in the field.
Demonstrating expertise: Research reports can demonstrate the expertise of the researchers and their ability to conduct rigorous and high-quality research. This can be important for securing funding, promotions, and other professional opportunities.
Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies. Producing a high-quality research report can help ensure compliance with these requirements.

Limitations of Research Report

Despite their advantages, research reports also have some limitations, including:

Time-consuming: Conducting research and writing a report can be a time-consuming process, particularly for large-scale studies. This can limit the frequency and speed of producing research reports.
Expensive: Conducting research and producing a report can be expensive, particularly for studies that require specialized equipment, personnel, or data. This can limit the scope and feasibility of some research studies.
Limited generalizability: Research studies often focus on a specific population or context, which can limit the generalizability of the findings to other populations or contexts.
Potential bias : Researchers may have biases or conflicts of interest that can influence the findings and conclusions of the research study. Additionally, participants may also have biases or may not be representative of the larger population, which can limit the validity and reliability of the findings.
Accessibility: Research reports may be written in technical or academic language, which can limit their accessibility to a wider audience. Additionally, some research may be behind paywalls or require specialized access, which can limit the ability of others to read and use the findings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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How to Write Effective Research Reports

Frankline kibuacha | dec. 02, 2022 | 3 min. read.

A research report is a document that summarizes and provides an analysis of the findings of a research project. It is an important document that serves as a first-hand account of the research process, data, and findings of a research study, and it is typically considered an objective and accurate source of information.

There are a few questions a research report should answer:

What are you researching?
What is the goal of your research?
What are your methods for researching?
What did you find in your research?
How does this compare to other findings?
And what is the impact of this finding on the world?

A research report is normally organized into three broad sections. First, an introduction provides a brief background on the topic and introduces the reader to your perspective. The second section is the body of the report, which should include the research findings and supporting evidence. Finally, the conclusion, which summarizes your arguments and the implications of your study for future research.

Every year, GeoPoll carries out hundreds of research studies and produces reports on several topics, both for clients and internally commissioned studies. In this article, we highlight some tips for writing great reports from our experience.

Tips for writing excellent research reports

Start from the basics – with an outline – It is a good idea to outline the research context and findings before taking the plunge, as it helps with the flow and structure of the research report. Once you have the broader information well documented, filling the gaps with the content and findings becomes more straightforward and sets the tone for the report.
Consider the target audience – To guide the report, always keep the target audience in mind and then select a format that is clear, logical and obvious to the audience. A report meant for top decision-makers, for example, could be more concise than one meant for other researchers. Writing for the audience ensures that the research findings help the cause, so consider writing in their language to make it easy to understand at their level.
Answer the research questions – Every effective research starts with a clear objective. In writing the report, make sure that the data provided contribute to the goal, which is, in reality, the real purpose for conducting the research in the first place.
Be simple and clear – Research reports need not be complicated. Aim to write the report with an accuracy of details and language that is simplest and clearest to the reader. Use clear titles that clearly describe the following section in a way that readers will want to get into.
Provide the methodology implemented – Researchers should also include a summary of the methods used to conduct the research, which provides the overall approaches and perspectives of the research process. The methodology details aspects such as the research objectives, the sample used , broken down into demographics such as gender, location, age, and other sample characteristics, data collection modes used, and data analysis methods. Sharing your methodology gives legitimacy to your research.
Choose graphs correctly – Research reports often feature graphs to bring out data clearly. To fulfill this purpose, the graphs you use in your report must be clear enough so that the readers understand them themselves. Use clear titles, try and include the original question, and choose the best chart types to represent the data.
Remain relevant – Not everything is genuinely essential to a research report, and you should aim at prioritizing only the significant discoveries. The idea of a research report is to present an abridged yet impactful version of your research, and it’s OK to exclude irrelevant information while highlighting only essential data and findings.
Grammar and spelling are imperative – Even more important than most writings, research reports need to be written following the best language practices to help to understand the report and not unconsciously water down the seriousness of the information. Read aloud while writing to put yourself in the shoes of the reader. Use grammar and spell-checking tools and engage other people to proofread the report to ensure it reads well for the target audience.
Choose an impactful title – A good research report title is brief, precise, and provides a clear idea of the underlying research so that readers can grasp the entire focus of your research from the title.
Shoot for a strong conclusion – The conclusion in the research reports is primarily important because it summarizes the information and recommendations, and often, some readers skim through to the conclusion. Make a precise summary, highlight the findings that stand out, and provide the implications or courses of action derived from the research findings.

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Home Market Research

Research Reports: Definition and How to Write Them

Reports are usually spread across a vast horizon of topics but are focused on communicating information about a particular topic and a niche target market. The primary motive of research reports is to convey integral details about a study for marketers to consider while designing new strategies.

Certain events, facts, and other information based on incidents need to be relayed to the people in charge, and creating research reports is the most effective communication tool. Ideal research reports are extremely accurate in the offered information with a clear objective and conclusion. These reports should have a clean and structured format to relay information effectively.

What are Research Reports?

Research reports are recorded data prepared by researchers or statisticians after analyzing the information gathered by conducting organized research, typically in the form of surveys or qualitative methods .

A research report is a reliable source to recount details about a conducted research. It is most often considered to be a true testimony of all the work done to garner specificities of research.

The various sections of a research report are:

Background/Introduction
Implemented Methods
Results based on Analysis
Deliberation

Learn more: Quantitative Research

Components of Research Reports

Research is imperative for launching a new product/service or a new feature. The markets today are extremely volatile and competitive due to new entrants every day who may or may not provide effective products. An organization needs to make the right decisions at the right time to be relevant in such a market with updated products that suffice customer demands.

The details of a research report may change with the purpose of research but the main components of a report will remain constant. The research approach of the market researcher also influences the style of writing reports. Here are seven main components of a productive research report:

Research Report Summary: The entire objective along with the overview of research are to be included in a summary which is a couple of paragraphs in length. All the multiple components of the research are explained in brief under the report summary. It should be interesting enough to capture all the key elements of the report.
Research Introduction: There always is a primary goal that the researcher is trying to achieve through a report. In the introduction section, he/she can cover answers related to this goal and establish a thesis which will be included to strive and answer it in detail. This section should answer an integral question: “What is the current situation of the goal?”. After the research design was conducted, did the organization conclude the goal successfully or they are still a work in progress – provide such details in the introduction part of the research report.
Research Methodology: This is the most important section of the report where all the important information lies. The readers can gain data for the topic along with analyzing the quality of provided content and the research can also be approved by other market researchers . Thus, this section needs to be highly informative with each aspect of research discussed in detail. Information needs to be expressed in chronological order according to its priority and importance. Researchers should include references in case they gained information from existing techniques.
Research Results: A short description of the results along with calculations conducted to achieve the goal will form this section of results. Usually, the exposition after data analysis is carried out in the discussion part of the report.

Learn more: Quantitative Data

Research Discussion: The results are discussed in extreme detail in this section along with a comparative analysis of reports that could probably exist in the same domain. Any abnormality uncovered during research will be deliberated in the discussion section. While writing research reports, the researcher will have to connect the dots on how the results will be applicable in the real world.
Research References and Conclusion: Conclude all the research findings along with mentioning each and every author, article or any content piece from where references were taken.

Learn more: Qualitative Observation

15 Tips for Writing Research Reports

Writing research reports in the manner can lead to all the efforts going down the drain. Here are 15 tips for writing impactful research reports:

Prepare the context before starting to write and start from the basics: This was always taught to us in school – be well-prepared before taking a plunge into new topics. The order of survey questions might not be the ideal or most effective order for writing research reports. The idea is to start with a broader topic and work towards a more specific one and focus on a conclusion or support, which a research should support with the facts. The most difficult thing to do in reporting, without a doubt is to start. Start with the title, the introduction, then document the first discoveries and continue from that. Once the marketers have the information well documented, they can write a general conclusion.
Keep the target audience in mind while selecting a format that is clear, logical and obvious to them: Will the research reports be presented to decision makers or other researchers? What are the general perceptions around that topic? This requires more care and diligence. A researcher will need a significant amount of information to start writing the research report. Be consistent with the wording, the numbering of the annexes and so on. Follow the approved format of the company for the delivery of research reports and demonstrate the integrity of the project with the objectives of the company.
Have a clear research objective: A researcher should read the entire proposal again, and make sure that the data they provide contributes to the objectives that were raised from the beginning. Remember that speculations are for conversations, not for research reports, if a researcher speculates, they directly question their own research.
Establish a working model: Each study must have an internal logic, which will have to be established in the report and in the evidence. The researchers’ worst nightmare is to be required to write research reports and realize that key questions were not included.

Learn more: Quantitative Observation

Gather all the information about the research topic. Who are the competitors of our customers? Talk to other researchers who have studied the subject of research, know the language of the industry. Misuse of the terms can discourage the readers of research reports from reading further.
Read aloud while writing. While reading the report, if the researcher hears something inappropriate, for example, if they stumble over the words when reading them, surely the reader will too. If the researcher can’t put an idea in a single sentence, then it is very long and they must change it so that the idea is clear to everyone.
Check grammar and spelling. Without a doubt, good practices help to understand the report. Use verbs in the present tense. Consider using the present tense, which makes the results sound more immediate. Find new words and other ways of saying things. Have fun with the language whenever possible.
Discuss only the discoveries that are significant. If some data are not really significant, do not mention them. Remember that not everything is truly important or essential within research reports.

Learn more: Qualitative Data

Try and stick to the survey questions. For example, do not say that the people surveyed “were worried” about an research issue , when there are different degrees of concern.
The graphs must be clear enough so that they understand themselves. Do not let graphs lead the reader to make mistakes: give them a title, include the indications, the size of the sample, and the correct wording of the question.
Be clear with messages. A researcher should always write every section of the report with an accuracy of details and language.
Be creative with titles – Particularly in segmentation studies choose names “that give life to research”. Such names can survive for a long time after the initial investigation.
Create an effective conclusion: The conclusion in the research reports is the most difficult to write, but it is an incredible opportunity to excel. Make a precise summary. Sometimes it helps to start the conclusion with something specific, then it describes the most important part of the study, and finally, it provides the implications of the conclusions.
Get a couple more pair of eyes to read the report. Writers have trouble detecting their own mistakes. But they are responsible for what is presented. Ensure it has been approved by colleagues or friends before sending the find draft out.

Learn more: Market Research and Analysis

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How to write a report (with tips and examples)

Delve into our practical guide designed to improve your report writing skills. Explore example reports and discover useful tips for writing clear and effective reports.

1. Understand Your Purpose: Always start with a clear understanding of your report's objective. This clarity guides your research, the writing process, and the way you present your findings.

2. Emphasize Clarity and Precision: Your report should be written in clear, simple language. Prioritize precision and avoid unnecessary jargon. Use visuals to represent complex data effectively.

3. Refine Through Revision: Never underestimate the power of editing and proofreading. These steps are critical in enhancing the quality of your report. Additionally, seeking feedback from colleagues or mentors can provide valuable insights.

What is a Report?

Imagine having to comprehend the intricate details of a six-month-long project in a single meeting, or having to make an informed decision based on a sea of raw data. Overwhelming, isn't it? This is where the power of a report comes into play.

A report is a strategic tool that communicates the results of an investigation, a project, or any complex analysis in a clear and concise way. It is the torchlight that cuts through the dense forest of data and information, guiding us toward understanding and action.

At its heart, a report is about simplicity and clarity. It takes the core findings from a more complex investigation and distills them into a simpler, easier-to-follow narrative.

Take, for example, a Financial Analysis Report in a business setting. Such a report takes a mountain of financial data – from revenue to expenses, assets to liabilities – and transforms it into a clear analysis that highlights the company's financial health, trends, and areas that need attention. By distilling complex financial data into a digestible format, the report empowers decision-makers to understand the company's financial state and make informed strategic decisions.

Types of Report

Reports come in all shapes and sizes, each designed to communicate specific types of information to particular audiences. Here are five common types of reports used in a professional setting:

Project Status Report

As its name suggests, a Project Status Report provides an update on a specific project's progress. It typically includes information about completed tasks, ongoing work, any challenges encountered, and next steps. This report is crucial in keeping stakeholders informed and facilitating timely decision-making. For example, a project manager in an IT company might prepare a weekly Project Status Report to update the leadership team about the progress of a new software development project.

Financial Report

A Financial Report is an essential document in the business world. It provides a comprehensive overview of a company's financial health, including details about revenue, expenses, profits, losses, assets, and liabilities. These reports, often prepared quarterly or annually, help stakeholders, investors, and decision-makers understand the company's financial performance and make better-informed strategic decisions.

Research Report

Research Reports are commonly used in both academia and various industries. These reports present the findings from a research study, detailing the research methods, data collected, analysis, and conclusions drawn. For instance, a market research report might reveal consumer behavior trends, helping a company shape its marketing strategy.

Audit Report

An Audit Report is a formal document outlining an auditor's unbiased examination of a company's financial statements. It gives stakeholders confidence in the company's financial integrity and compliance with regulatory standards.

Progress Report

A Progress Report is often used to monitor the advancement of ongoing work or projects. These reports can be on an individual, team, or organizational level. For example, a sales team might produce a monthly progress report showing sales volumes, trends, and areas for improvement.

Each type of report serves its unique purpose and shares a common goal: to transform complex information into an accessible format that drives understanding, decision-making, and progress.

How to Format a Report

Every report requires a structured format for clear communication. The actual format of a report might vary depending on its purpose and formality, but here are the key components of an effective report:

1. Title Page: The Title Page should include the report's title, your name, the date, and often the name of your organization or institution.

2. Executive Summary: A succinct overview of the report's key points, findings, and implications. This section gives the reader a clear idea of what to expect from the report. Sometimes it's easier to compose this section last, once the rest of the report has been completed.

3. Table of Contents: A systematic list of the report's sections and subsections, acting as a navigational tool for your reader.

4. Introduction: The foundational part of the report. It introduces the topic, outlines the report's purpose, and defines its scope, preparing the reader for what's to come.

5. Methodology: An explanation of the methods and tools used for gathering and analyzing data. This section establishes the credibility of your findings and helps the reader comprehend your investigative process. This is perhaps more common in an academic setting: a project status report, for example, is less likely to need a section dedicated to methodology.

6. Findings/Results: The section where you detail your data and the results of your analysis. This is the core of your report, presenting the results of your investigation or research. As well as written data, you should include graphs, images and tables to present your findings, where appropriate.

7. Conclusion: The summary and interpretation of your findings. It reaffirms the insights your report offers and solidifies the report's overall message.

8. Recommendations: Based on the findings, this section proposes future actions or improvements, steering the course for next steps.

The final two sections are perhaps more common in an academic report, but both are worth mentioning here too:

9. Appendices: A place for any supplementary information or data that supports your report but isn't part of the main flow. It serves as a resource for readers interested in delving deeper into the topic.

10. References/Bibliography: A list of all the sources you've cited in your report. This section gives due credit to the referenced works and showcases the depth of your research.

How to Write a Report

Writing a compelling report is a skill crucial to various professional roles, no matter what position or industry you’re in. While the subject of each report might differ, there are key steps to creating an impactful document:

1. Understand the Purpose

Before you start writing, make sure you fully understand the purpose of your report. Why is it needed? What questions should it answer? Who will be reading it? Understanding these factors will guide your research, writing style, and the overall structure of your report.

2. Conduct Thorough Research

A strong report is based on accurate and comprehensive data. In a business setting, this research is usually based on your own data, whereas in an academic setting you'll often rely on external data sources. Take the time to research your topic thoroughly, using reliable and relevant sources. Keep track of all the sources you consult—you’ll need them for your bibliography.

3. Plan Your Report

Start with an outline. This step ensures your report has a logical flow and covers all necessary points. Just like a blueprint, an outline helps you structure your thoughts, organize your data, and divide your content into meaningful sections.

4. Write Clearly and Concisely

Your goal is to communicate, not to confuse. Keep your language simple and your sentences short. Make your points clearly, and support them with facts. Avoid jargon unless it's necessary and you're certain your audience understands it.

5. Use Visuals When Helpful

Charts, graphs, tables, and other visual aids can enhance your report by illustrating complex data in a digestible way. Ensure all visuals are relevant, appropriately labelled, and referenced in the text.

6. Draft and Revise

Your first draft won't be perfect, and that's okay. The key is to start writing. Once you have your thoughts on paper, you can refine and reorganize the content. Revising is a critical part of the writing process —never underestimate its power.

7. Proofread

Review your report for grammar, punctuation, and spelling errors. Also, ensure all data and facts are accurate, and all sources are correctly cited (where applicable). An error-free report enhances your credibility and reflects your attention to detail.

8. Get Feedback

If possible, have a colleague or mentor review your report before finalizing it. They can provide fresh perspectives, point out any gaps, and suggest improvements.

9. Distribute the Report

Once your report is finalized, it's time to share your work. Distribute it to the appropriate audience, which may include your team, supervisor, or client. If the report will be discussed in a meeting or presentation , it might be helpful to distribute it in advance to give everyone a chance to review it.

Remember, writing a strong report is a blend of strategic thinking, thorough research, clear communication, and attention to detail.

Tips for Writing Successful Reports

While the structure and purpose of reports may vary, certain principles apply universally to create successful documents. Here are five tips to elevate your report writing:

1. Maintain Objectivity

Your report should present data and facts as objectively as possible. Avoid letting personal biases influence the way you present information. Even when you're interpreting results or making recommendations, ensure that your conclusions are driven by the evidence at hand.

2. Stay Focused

Each report should have a single, clear purpose. Avoid going off on tangents or including irrelevant information. While it's important to provide context and background, don't lose sight of your report's main objective.

3. Think About Your Audience

Tailor your language, tone, and level of detail to the needs and understanding of your audience. A report written for experts in your field may use different language than one written for non-specialists. Always explain technical terms or industry jargon that your readers may not be familiar with.

4. Validate Your Points

Support every assertion you make with evidence or data. This adds credibility to your report and allows readers to understand the basis of your conclusions. Wherever possible, use graphics or visuals to illustrate your points—it’s a powerful way to represent data and ideas.

5. Format consistently

Consistency lends your report a professional look and helps readability. Stick to a consistent format in terms of font, spacing, heading styles, and captioning. Ensure your visuals are in sync with the rest of the document in terms of style and color scheme.

Reports are powerful communication tools, vital in various professional settings. The ability to write an effective report is a skill that can significantly enhance your impact in the workplace. From understanding what a report is, knowing the different types of reports, through to formatting and writing your report, the goal of this guide was to provide a comprehensive overview to help you excel in this critical skill.

By keeping the report’s purpose in mind, conducting thorough research, using a clear and concise writing style, and meticulously revising and proofreading your document, you can ensure your report not only communicates its intended information but does so in an engaging, digestible manner. Employing these strategies, combined with the tips offered, will help you create high-quality, impactful reports.

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Research Report: Definition, Types + [Writing Guide]

One of the reasons for carrying out research is to add to the existing body of knowledge. Therefore, when conducting research, you need to document your processes and findings in a research report.

With a research report, it is easy to outline the findings of your systematic investigation and any gaps needing further inquiry. Knowing how to create a detailed research report will prove useful when you need to conduct research.

What is a Research Report?

A research report is a well-crafted document that outlines the processes, data, and findings of a systematic investigation. It is an important document that serves as a first-hand account of the research process, and it is typically considered an objective and accurate source of information.

In many ways, a research report can be considered as a summary of the research process that clearly highlights findings, recommendations, and other important details. Reading a well-written research report should provide you with all the information you need about the core areas of the research process.

Features of a Research Report

So how do you recognize a research report when you see one? Here are some of the basic features that define a research report.

It is a detailed presentation of research processes and findings, and it usually includes tables and graphs.
It is written in a formal language.
A research report is usually written in the third person.
It is informative and based on first-hand verifiable information.
It is formally structured with headings, sections, and bullet points.
It always includes recommendations for future actions.

Types of Research Report

The research report is classified based on two things; nature of research and target audience.

Nature of Research

Qualitative Research Report

This is the type of report written for qualitative research . It outlines the methods, processes, and findings of a qualitative method of systematic investigation. In educational research, a qualitative research report provides an opportunity for one to apply his or her knowledge and develop skills in planning and executing qualitative research projects.

A qualitative research report is usually descriptive in nature. Hence, in addition to presenting details of the research process, you must also create a descriptive narrative of the information.

Quantitative Research Report

A quantitative research report is a type of research report that is written for quantitative research. Quantitative research is a type of systematic investigation that pays attention to numerical or statistical values in a bid to find answers to research questions.

In this type of research report, the researcher presents quantitative data to support the research process and findings. Unlike a qualitative research report that is mainly descriptive, a quantitative research report works with numbers; that is, it is numerical in nature.

Target Audience

Also, a research report can be said to be technical or popular based on the target audience. If you’re dealing with a general audience, you would need to present a popular research report, and if you’re dealing with a specialized audience, you would submit a technical report.

Technical Research Report

A technical research report is a detailed document that you present after carrying out industry-based research. This report is highly specialized because it provides information for a technical audience; that is, individuals with above-average knowledge in the field of study.

In a technical research report, the researcher is expected to provide specific information about the research process, including statistical analyses and sampling methods. Also, the use of language is highly specialized and filled with jargon.

Examples of technical research reports include legal and medical research reports.

Popular Research Report

A popular research report is one for a general audience; that is, for individuals who do not necessarily have any knowledge in the field of study. A popular research report aims to make information accessible to everyone.

It is written in very simple language, which makes it easy to understand the findings and recommendations. Examples of popular research reports are the information contained in newspapers and magazines.

Importance of a Research Report

Knowledge Transfer: As already stated above, one of the reasons for carrying out research is to contribute to the existing body of knowledge, and this is made possible with a research report. A research report serves as a means to effectively communicate the findings of a systematic investigation to all and sundry.
Identification of Knowledge Gaps: With a research report, you’d be able to identify knowledge gaps for further inquiry. A research report shows what has been done while hinting at other areas needing systematic investigation.
In market research, a research report would help you understand the market needs and peculiarities at a glance.
A research report allows you to present information in a precise and concise manner.
It is time-efficient and practical because, in a research report, you do not have to spend time detailing the findings of your research work in person. You can easily send out the report via email and have stakeholders look at it.

Guide to Writing a Research Report

A lot of detail goes into writing a research report, and getting familiar with the different requirements would help you create the ideal research report. A research report is usually broken down into multiple sections, which allows for a concise presentation of information.

Structure and Example of a Research Report

This is the title of your systematic investigation. Your title should be concise and point to the aims, objectives, and findings of a research report.

Table of Contents

This is like a compass that makes it easier for readers to navigate the research report.

An abstract is an overview that highlights all important aspects of the research including the research method, data collection process, and research findings. Think of an abstract as a summary of your research report that presents pertinent information in a concise manner.

An abstract is always brief; typically 100-150 words and goes straight to the point. The focus of your research abstract should be the 5Ws and 1H format – What, Where, Why, When, Who and How.

Introduction

Here, the researcher highlights the aims and objectives of the systematic investigation as well as the problem which the systematic investigation sets out to solve. When writing the report introduction, it is also essential to indicate whether the purposes of the research were achieved or would require more work.

In the introduction section, the researcher specifies the research problem and also outlines the significance of the systematic investigation. Also, the researcher is expected to outline any jargons and terminologies that are contained in the research.

Literature Review

A literature review is a written survey of existing knowledge in the field of study. In other words, it is the section where you provide an overview and analysis of different research works that are relevant to your systematic investigation.

It highlights existing research knowledge and areas needing further investigation, which your research has sought to fill. At this stage, you can also hint at your research hypothesis and its possible implications for the existing body of knowledge in your field of study.

An Account of Investigation

This is a detailed account of the research process, including the methodology, sample, and research subjects. Here, you are expected to provide in-depth information on the research process including the data collection and analysis procedures.

In a quantitative research report, you’d need to provide information surveys, questionnaires and other quantitative data collection methods used in your research. In a qualitative research report, you are expected to describe the qualitative data collection methods used in your research including interviews and focus groups.

In this section, you are expected to present the results of the systematic investigation.

This section further explains the findings of the research, earlier outlined. Here, you are expected to present a justification for each outcome and show whether the results are in line with your hypotheses or if other research studies have come up with similar results.

Conclusions

This is a summary of all the information in the report. It also outlines the significance of the entire study.

References and Appendices

This section contains a list of all the primary and secondary research sources.

Tips for Writing a Research Report

Define the Context for the Report

As is obtainable when writing an essay, defining the context for your research report would help you create a detailed yet concise document. This is why you need to create an outline before writing so that you do not miss out on anything.

Define your Audience

Writing with your audience in mind is essential as it determines the tone of the report. If you’re writing for a general audience, you would want to present the information in a simple and relatable manner. For a specialized audience, you would need to make use of technical and field-specific terms.

Include Significant Findings

The idea of a research report is to present some sort of abridged version of your systematic investigation. In your report, you should exclude irrelevant information while highlighting only important data and findings.

Include Illustrations

Your research report should include illustrations and other visual representations of your data. Graphs, pie charts, and relevant images lend additional credibility to your systematic investigation.

Choose the Right Title

A good research report title is brief, precise, and contains keywords from your research. It should provide a clear idea of your systematic investigation so that readers can grasp the entire focus of your research from the title.

Proofread the Report

Before publishing the document, ensure that you give it a second look to authenticate the information. If you can, get someone else to go through the report, too, and you can also run it through proofreading and editing software.

How to Gather Research Data for Your Report

Understand the Problem

Every research aims at solving a specific problem or set of problems, and this should be at the back of your mind when writing your research report. Understanding the problem would help you to filter the information you have and include only important data in your report.

Know what your report seeks to achieve

This is somewhat similar to the point above because, in some way, the aim of your research report is intertwined with the objectives of your systematic investigation. Identifying the primary purpose of writing a research report would help you to identify and present the required information accordingly.

Identify your audience

Knowing your target audience plays a crucial role in data collection for a research report. If your research report is specifically for an organization, you would want to present industry-specific information or show how the research findings are relevant to the work that the company does.

Create Surveys/Questionnaires

A survey is a research method that is used to gather data from a specific group of people through a set of questions. It can be either quantitative or qualitative.

A survey is usually made up of structured questions, and it can be administered online or offline. However, an online survey is a more effective method of research data collection because it helps you save time and gather data with ease.

You can seamlessly create an online questionnaire for your research on Formplus . With the multiple sharing options available in the builder, you would be able to administer your survey to respondents in little or no time.

Formplus also has a report summary too l that you can use to create custom visual reports for your research.

Step-by-step guide on how to create an online questionnaire using Formplus

Sign into Formplus

In the Formplus builder, you can easily create different online questionnaires for your research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus.

Once you do this, sign in to your account and click on Create new form to begin.

Edit Form Title : Click on the field provided to input your form title, for example, “Research Questionnaire.”
Edit Form : Click on the edit icon to edit the form.
Add Fields : Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder.
Edit fields
Click on “Save”
Form Customization: With the form customization options in the form builder, you can easily change the outlook of your form and make it more unique and personalized. Formplus allows you to change your form theme, add background images, and even change the font according to your needs.
Multiple Sharing Options: Formplus offers various form-sharing options, which enables you to share your questionnaire with respondents easily. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages. You can also send out your survey form as email invitations to your research subjects too. If you wish, you can share your form’s QR code or embed it on your organization’s website for easy access.

Conclusion

Always remember that a research report is just as important as the actual systematic investigation because it plays a vital role in communicating research findings to everyone else. This is why you must take care to create a concise document summarizing the process of conducting any research.

In this article, we’ve outlined essential tips to help you create a research report. When writing your report, you should always have the audience at the back of your mind, as this would set the tone for the document.

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The Writing Center • University of North Carolina at Chapel Hill

Scientific Reports

What this handout is about.

This handout provides a general guide to writing reports about scientific research you’ve performed. In addition to describing the conventional rules about the format and content of a lab report, we’ll also attempt to convey why these rules exist, so you’ll get a clearer, more dependable idea of how to approach this writing situation. Readers of this handout may also find our handout on writing in the sciences useful.

Background and pre-writing

Why do we write research reports.

You did an experiment or study for your science class, and now you have to write it up for your teacher to review. You feel that you understood the background sufficiently, designed and completed the study effectively, obtained useful data, and can use those data to draw conclusions about a scientific process or principle. But how exactly do you write all that? What is your teacher expecting to see?

To take some of the guesswork out of answering these questions, try to think beyond the classroom setting. In fact, you and your teacher are both part of a scientific community, and the people who participate in this community tend to share the same values. As long as you understand and respect these values, your writing will likely meet the expectations of your audience—including your teacher.

So why are you writing this research report? The practical answer is “Because the teacher assigned it,” but that’s classroom thinking. Generally speaking, people investigating some scientific hypothesis have a responsibility to the rest of the scientific world to report their findings, particularly if these findings add to or contradict previous ideas. The people reading such reports have two primary goals:

They want to gather the information presented.
They want to know that the findings are legitimate.

Your job as a writer, then, is to fulfill these two goals.

How do I do that?

Good question. Here is the basic format scientists have designed for research reports:

Introduction

Methods and Materials

This format, sometimes called “IMRAD,” may take slightly different shapes depending on the discipline or audience; some ask you to include an abstract or separate section for the hypothesis, or call the Discussion section “Conclusions,” or change the order of the sections (some professional and academic journals require the Methods section to appear last). Overall, however, the IMRAD format was devised to represent a textual version of the scientific method.

The scientific method, you’ll probably recall, involves developing a hypothesis, testing it, and deciding whether your findings support the hypothesis. In essence, the format for a research report in the sciences mirrors the scientific method but fleshes out the process a little. Below, you’ll find a table that shows how each written section fits into the scientific method and what additional information it offers the reader.

Thinking of your research report as based on the scientific method, but elaborated in the ways described above, may help you to meet your audience’s expectations successfully. We’re going to proceed by explicitly connecting each section of the lab report to the scientific method, then explaining why and how you need to elaborate that section.

Although this handout takes each section in the order in which it should be presented in the final report, you may for practical reasons decide to compose sections in another order. For example, many writers find that composing their Methods and Results before the other sections helps to clarify their idea of the experiment or study as a whole. You might consider using each assignment to practice different approaches to drafting the report, to find the order that works best for you.

What should I do before drafting the lab report?

The best way to prepare to write the lab report is to make sure that you fully understand everything you need to about the experiment. Obviously, if you don’t quite know what went on during the lab, you’re going to find it difficult to explain the lab satisfactorily to someone else. To make sure you know enough to write the report, complete the following steps:

What are we going to do in this lab? (That is, what’s the procedure?)
Why are we going to do it that way?
What are we hoping to learn from this experiment?
Why would we benefit from this knowledge?
Consult your lab supervisor as you perform the lab. If you don’t know how to answer one of the questions above, for example, your lab supervisor will probably be able to explain it to you (or, at least, help you figure it out).
Plan the steps of the experiment carefully with your lab partners. The less you rush, the more likely it is that you’ll perform the experiment correctly and record your findings accurately. Also, take some time to think about the best way to organize the data before you have to start putting numbers down. If you can design a table to account for the data, that will tend to work much better than jotting results down hurriedly on a scrap piece of paper.
Record the data carefully so you get them right. You won’t be able to trust your conclusions if you have the wrong data, and your readers will know you messed up if the other three people in your group have “97 degrees” and you have “87.”
Consult with your lab partners about everything you do. Lab groups often make one of two mistakes: two people do all the work while two have a nice chat, or everybody works together until the group finishes gathering the raw data, then scrams outta there. Collaborate with your partners, even when the experiment is “over.” What trends did you observe? Was the hypothesis supported? Did you all get the same results? What kind of figure should you use to represent your findings? The whole group can work together to answer these questions.
Consider your audience. You may believe that audience is a non-issue: it’s your lab TA, right? Well, yes—but again, think beyond the classroom. If you write with only your lab instructor in mind, you may omit material that is crucial to a complete understanding of your experiment, because you assume the instructor knows all that stuff already. As a result, you may receive a lower grade, since your TA won’t be sure that you understand all the principles at work. Try to write towards a student in the same course but a different lab section. That student will have a fair degree of scientific expertise but won’t know much about your experiment particularly. Alternatively, you could envision yourself five years from now, after the reading and lectures for this course have faded a bit. What would you remember, and what would you need explained more clearly (as a refresher)?

Once you’ve completed these steps as you perform the experiment, you’ll be in a good position to draft an effective lab report.

Introductions

How do i write a strong introduction.

For the purposes of this handout, we’ll consider the Introduction to contain four basic elements: the purpose, the scientific literature relevant to the subject, the hypothesis, and the reasons you believed your hypothesis viable. Let’s start by going through each element of the Introduction to clarify what it covers and why it’s important. Then we can formulate a logical organizational strategy for the section.

The inclusion of the purpose (sometimes called the objective) of the experiment often confuses writers. The biggest misconception is that the purpose is the same as the hypothesis. Not quite. We’ll get to hypotheses in a minute, but basically they provide some indication of what you expect the experiment to show. The purpose is broader, and deals more with what you expect to gain through the experiment. In a professional setting, the hypothesis might have something to do with how cells react to a certain kind of genetic manipulation, but the purpose of the experiment is to learn more about potential cancer treatments. Undergraduate reports don’t often have this wide-ranging a goal, but you should still try to maintain the distinction between your hypothesis and your purpose. In a solubility experiment, for example, your hypothesis might talk about the relationship between temperature and the rate of solubility, but the purpose is probably to learn more about some specific scientific principle underlying the process of solubility.

For starters, most people say that you should write out your working hypothesis before you perform the experiment or study. Many beginning science students neglect to do so and find themselves struggling to remember precisely which variables were involved in the process or in what way the researchers felt that they were related. Write your hypothesis down as you develop it—you’ll be glad you did.

As for the form a hypothesis should take, it’s best not to be too fancy or complicated; an inventive style isn’t nearly so important as clarity here. There’s nothing wrong with beginning your hypothesis with the phrase, “It was hypothesized that . . .” Be as specific as you can about the relationship between the different objects of your study. In other words, explain that when term A changes, term B changes in this particular way. Readers of scientific writing are rarely content with the idea that a relationship between two terms exists—they want to know what that relationship entails.

Not a hypothesis:

“It was hypothesized that there is a significant relationship between the temperature of a solvent and the rate at which a solute dissolves.”

Hypothesis:

“It was hypothesized that as the temperature of a solvent increases, the rate at which a solute will dissolve in that solvent increases.”

Put more technically, most hypotheses contain both an independent and a dependent variable. The independent variable is what you manipulate to test the reaction; the dependent variable is what changes as a result of your manipulation. In the example above, the independent variable is the temperature of the solvent, and the dependent variable is the rate of solubility. Be sure that your hypothesis includes both variables.

Justify your hypothesis

You need to do more than tell your readers what your hypothesis is; you also need to assure them that this hypothesis was reasonable, given the circumstances. In other words, use the Introduction to explain that you didn’t just pluck your hypothesis out of thin air. (If you did pluck it out of thin air, your problems with your report will probably extend beyond using the appropriate format.) If you posit that a particular relationship exists between the independent and the dependent variable, what led you to believe your “guess” might be supported by evidence?

Scientists often refer to this type of justification as “motivating” the hypothesis, in the sense that something propelled them to make that prediction. Often, motivation includes what we already know—or rather, what scientists generally accept as true (see “Background/previous research” below). But you can also motivate your hypothesis by relying on logic or on your own observations. If you’re trying to decide which solutes will dissolve more rapidly in a solvent at increased temperatures, you might remember that some solids are meant to dissolve in hot water (e.g., bouillon cubes) and some are used for a function precisely because they withstand higher temperatures (they make saucepans out of something). Or you can think about whether you’ve noticed sugar dissolving more rapidly in your glass of iced tea or in your cup of coffee. Even such basic, outside-the-lab observations can help you justify your hypothesis as reasonable.

Background/previous research

This part of the Introduction demonstrates to the reader your awareness of how you’re building on other scientists’ work. If you think of the scientific community as engaging in a series of conversations about various topics, then you’ll recognize that the relevant background material will alert the reader to which conversation you want to enter.

Generally speaking, authors writing journal articles use the background for slightly different purposes than do students completing assignments. Because readers of academic journals tend to be professionals in the field, authors explain the background in order to permit readers to evaluate the study’s pertinence for their own work. You, on the other hand, write toward a much narrower audience—your peers in the course or your lab instructor—and so you must demonstrate that you understand the context for the (presumably assigned) experiment or study you’ve completed. For example, if your professor has been talking about polarity during lectures, and you’re doing a solubility experiment, you might try to connect the polarity of a solid to its relative solubility in certain solvents. In any event, both professional researchers and undergraduates need to connect the background material overtly to their own work.

Organization of this section

Most of the time, writers begin by stating the purpose or objectives of their own work, which establishes for the reader’s benefit the “nature and scope of the problem investigated” (Day 1994). Once you have expressed your purpose, you should then find it easier to move from the general purpose, to relevant material on the subject, to your hypothesis. In abbreviated form, an Introduction section might look like this:

“The purpose of the experiment was to test conventional ideas about solubility in the laboratory [purpose] . . . According to Whitecoat and Labrat (1999), at higher temperatures the molecules of solvents move more quickly . . . We know from the class lecture that molecules moving at higher rates of speed collide with one another more often and thus break down more easily [background material/motivation] . . . Thus, it was hypothesized that as the temperature of a solvent increases, the rate at which a solute will dissolve in that solvent increases [hypothesis].”

Again—these are guidelines, not commandments. Some writers and readers prefer different structures for the Introduction. The one above merely illustrates a common approach to organizing material.

How do I write a strong Materials and Methods section?

As with any piece of writing, your Methods section will succeed only if it fulfills its readers’ expectations, so you need to be clear in your own mind about the purpose of this section. Let’s review the purpose as we described it above: in this section, you want to describe in detail how you tested the hypothesis you developed and also to clarify the rationale for your procedure. In science, it’s not sufficient merely to design and carry out an experiment. Ultimately, others must be able to verify your findings, so your experiment must be reproducible, to the extent that other researchers can follow the same procedure and obtain the same (or similar) results.

Here’s a real-world example of the importance of reproducibility. In 1989, physicists Stanley Pons and Martin Fleischman announced that they had discovered “cold fusion,” a way of producing excess heat and power without the nuclear radiation that accompanies “hot fusion.” Such a discovery could have great ramifications for the industrial production of energy, so these findings created a great deal of interest. When other scientists tried to duplicate the experiment, however, they didn’t achieve the same results, and as a result many wrote off the conclusions as unjustified (or worse, a hoax). To this day, the viability of cold fusion is debated within the scientific community, even though an increasing number of researchers believe it possible. So when you write your Methods section, keep in mind that you need to describe your experiment well enough to allow others to replicate it exactly.

With these goals in mind, let’s consider how to write an effective Methods section in terms of content, structure, and style.

Sometimes the hardest thing about writing this section isn’t what you should talk about, but what you shouldn’t talk about. Writers often want to include the results of their experiment, because they measured and recorded the results during the course of the experiment. But such data should be reserved for the Results section. In the Methods section, you can write that you recorded the results, or how you recorded the results (e.g., in a table), but you shouldn’t write what the results were—not yet. Here, you’re merely stating exactly how you went about testing your hypothesis. As you draft your Methods section, ask yourself the following questions:

How much detail? Be precise in providing details, but stay relevant. Ask yourself, “Would it make any difference if this piece were a different size or made from a different material?” If not, you probably don’t need to get too specific. If so, you should give as many details as necessary to prevent this experiment from going awry if someone else tries to carry it out. Probably the most crucial detail is measurement; you should always quantify anything you can, such as time elapsed, temperature, mass, volume, etc.
Rationale: Be sure that as you’re relating your actions during the experiment, you explain your rationale for the protocol you developed. If you capped a test tube immediately after adding a solute to a solvent, why did you do that? (That’s really two questions: why did you cap it, and why did you cap it immediately?) In a professional setting, writers provide their rationale as a way to explain their thinking to potential critics. On one hand, of course, that’s your motivation for talking about protocol, too. On the other hand, since in practical terms you’re also writing to your teacher (who’s seeking to evaluate how well you comprehend the principles of the experiment), explaining the rationale indicates that you understand the reasons for conducting the experiment in that way, and that you’re not just following orders. Critical thinking is crucial—robots don’t make good scientists.
Control: Most experiments will include a control, which is a means of comparing experimental results. (Sometimes you’ll need to have more than one control, depending on the number of hypotheses you want to test.) The control is exactly the same as the other items you’re testing, except that you don’t manipulate the independent variable-the condition you’re altering to check the effect on the dependent variable. For example, if you’re testing solubility rates at increased temperatures, your control would be a solution that you didn’t heat at all; that way, you’ll see how quickly the solute dissolves “naturally” (i.e., without manipulation), and you’ll have a point of reference against which to compare the solutions you did heat.

Describe the control in the Methods section. Two things are especially important in writing about the control: identify the control as a control, and explain what you’re controlling for. Here is an example:

“As a control for the temperature change, we placed the same amount of solute in the same amount of solvent, and let the solution stand for five minutes without heating it.”

Structure and style

Organization is especially important in the Methods section of a lab report because readers must understand your experimental procedure completely. Many writers are surprised by the difficulty of conveying what they did during the experiment, since after all they’re only reporting an event, but it’s often tricky to present this information in a coherent way. There’s a fairly standard structure you can use to guide you, and following the conventions for style can help clarify your points.

Subsections: Occasionally, researchers use subsections to report their procedure when the following circumstances apply: 1) if they’ve used a great many materials; 2) if the procedure is unusually complicated; 3) if they’ve developed a procedure that won’t be familiar to many of their readers. Because these conditions rarely apply to the experiments you’ll perform in class, most undergraduate lab reports won’t require you to use subsections. In fact, many guides to writing lab reports suggest that you try to limit your Methods section to a single paragraph.
Narrative structure: Think of this section as telling a story about a group of people and the experiment they performed. Describe what you did in the order in which you did it. You may have heard the old joke centered on the line, “Disconnect the red wire, but only after disconnecting the green wire,” where the person reading the directions blows everything to kingdom come because the directions weren’t in order. We’re used to reading about events chronologically, and so your readers will generally understand what you did if you present that information in the same way. Also, since the Methods section does generally appear as a narrative (story), you want to avoid the “recipe” approach: “First, take a clean, dry 100 ml test tube from the rack. Next, add 50 ml of distilled water.” You should be reporting what did happen, not telling the reader how to perform the experiment: “50 ml of distilled water was poured into a clean, dry 100 ml test tube.” Hint: most of the time, the recipe approach comes from copying down the steps of the procedure from your lab manual, so you may want to draft the Methods section initially without consulting your manual. Later, of course, you can go back and fill in any part of the procedure you inadvertently overlooked.
Past tense: Remember that you’re describing what happened, so you should use past tense to refer to everything you did during the experiment. Writers are often tempted to use the imperative (“Add 5 g of the solid to the solution”) because that’s how their lab manuals are worded; less frequently, they use present tense (“5 g of the solid are added to the solution”). Instead, remember that you’re talking about an event which happened at a particular time in the past, and which has already ended by the time you start writing, so simple past tense will be appropriate in this section (“5 g of the solid were added to the solution” or “We added 5 g of the solid to the solution”).
Active: We heated the solution to 80°C. (The subject, “we,” performs the action, heating.)
Passive: The solution was heated to 80°C. (The subject, “solution,” doesn’t do the heating–it is acted upon, not acting.)

Increasingly, especially in the social sciences, using first person and active voice is acceptable in scientific reports. Most readers find that this style of writing conveys information more clearly and concisely. This rhetorical choice thus brings two scientific values into conflict: objectivity versus clarity. Since the scientific community hasn’t reached a consensus about which style it prefers, you may want to ask your lab instructor.

How do I write a strong Results section?

Here’s a paradox for you. The Results section is often both the shortest (yay!) and most important (uh-oh!) part of your report. Your Materials and Methods section shows how you obtained the results, and your Discussion section explores the significance of the results, so clearly the Results section forms the backbone of the lab report. This section provides the most critical information about your experiment: the data that allow you to discuss how your hypothesis was or wasn’t supported. But it doesn’t provide anything else, which explains why this section is generally shorter than the others.

Before you write this section, look at all the data you collected to figure out what relates significantly to your hypothesis. You’ll want to highlight this material in your Results section. Resist the urge to include every bit of data you collected, since perhaps not all are relevant. Also, don’t try to draw conclusions about the results—save them for the Discussion section. In this section, you’re reporting facts. Nothing your readers can dispute should appear in the Results section.

Most Results sections feature three distinct parts: text, tables, and figures. Let’s consider each part one at a time.

This should be a short paragraph, generally just a few lines, that describes the results you obtained from your experiment. In a relatively simple experiment, one that doesn’t produce a lot of data for you to repeat, the text can represent the entire Results section. Don’t feel that you need to include lots of extraneous detail to compensate for a short (but effective) text; your readers appreciate discrimination more than your ability to recite facts. In a more complex experiment, you may want to use tables and/or figures to help guide your readers toward the most important information you gathered. In that event, you’ll need to refer to each table or figure directly, where appropriate:

“Table 1 lists the rates of solubility for each substance”

“Solubility increased as the temperature of the solution increased (see Figure 1).”

If you do use tables or figures, make sure that you don’t present the same material in both the text and the tables/figures, since in essence you’ll just repeat yourself, probably annoying your readers with the redundancy of your statements.

Feel free to describe trends that emerge as you examine the data. Although identifying trends requires some judgment on your part and so may not feel like factual reporting, no one can deny that these trends do exist, and so they properly belong in the Results section. Example:

“Heating the solution increased the rate of solubility of polar solids by 45% but had no effect on the rate of solubility in solutions containing non-polar solids.”

This point isn’t debatable—you’re just pointing out what the data show.

As in the Materials and Methods section, you want to refer to your data in the past tense, because the events you recorded have already occurred and have finished occurring. In the example above, note the use of “increased” and “had,” rather than “increases” and “has.” (You don’t know from your experiment that heating always increases the solubility of polar solids, but it did that time.)

You shouldn’t put information in the table that also appears in the text. You also shouldn’t use a table to present irrelevant data, just to show you did collect these data during the experiment. Tables are good for some purposes and situations, but not others, so whether and how you’ll use tables depends upon what you need them to accomplish.

Tables are useful ways to show variation in data, but not to present a great deal of unchanging measurements. If you’re dealing with a scientific phenomenon that occurs only within a certain range of temperatures, for example, you don’t need to use a table to show that the phenomenon didn’t occur at any of the other temperatures. How useful is this table?

A table labeled Effect of Temperature on Rate of Solubility with temperature of solvent values in 10-degree increments from -20 degrees Celsius to 80 degrees Celsius that does not show a corresponding rate of solubility value until 50 degrees Celsius.

As you can probably see, no solubility was observed until the trial temperature reached 50°C, a fact that the text part of the Results section could easily convey. The table could then be limited to what happened at 50°C and higher, thus better illustrating the differences in solubility rates when solubility did occur.

As a rule, try not to use a table to describe any experimental event you can cover in one sentence of text. Here’s an example of an unnecessary table from How to Write and Publish a Scientific Paper , by Robert A. Day:

A table labeled Oxygen requirements of various species of Streptomyces showing the names of organisms and two columns that indicate growth under aerobic conditions and growth under anaerobic conditions with a plus or minus symbol for each organism in the growth columns to indicate value.

As Day notes, all the information in this table can be summarized in one sentence: “S. griseus, S. coelicolor, S. everycolor, and S. rainbowenski grew under aerobic conditions, whereas S. nocolor and S. greenicus required anaerobic conditions.” Most readers won’t find the table clearer than that one sentence.

When you do have reason to tabulate material, pay attention to the clarity and readability of the format you use. Here are a few tips:

Number your table. Then, when you refer to the table in the text, use that number to tell your readers which table they can review to clarify the material.
Give your table a title. This title should be descriptive enough to communicate the contents of the table, but not so long that it becomes difficult to follow. The titles in the sample tables above are acceptable.
Arrange your table so that readers read vertically, not horizontally. For the most part, this rule means that you should construct your table so that like elements read down, not across. Think about what you want your readers to compare, and put that information in the column (up and down) rather than in the row (across). Usually, the point of comparison will be the numerical data you collect, so especially make sure you have columns of numbers, not rows.Here’s an example of how drastically this decision affects the readability of your table (from A Short Guide to Writing about Chemistry , by Herbert Beall and John Trimbur). Look at this table, which presents the relevant data in horizontal rows:

A table labeled Boyle's Law Experiment: Measuring Volume as a Function of Pressure that presents the trial number, length of air sample in millimeters, and height difference in inches of mercury, each of which is presented in rows horizontally.

It’s a little tough to see the trends that the author presumably wants to present in this table. Compare this table, in which the data appear vertically:

The second table shows how putting like elements in a vertical column makes for easier reading. In this case, the like elements are the measurements of length and height, over five trials–not, as in the first table, the length and height measurements for each trial.

Make sure to include units of measurement in the tables. Readers might be able to guess that you measured something in millimeters, but don’t make them try.
Don’t use vertical lines as part of the format for your table. This convention exists because journals prefer not to have to reproduce these lines because the tables then become more expensive to print. Even though it’s fairly unlikely that you’ll be sending your Biology 11 lab report to Science for publication, your readers still have this expectation. Consequently, if you use the table-drawing option in your word-processing software, choose the option that doesn’t rely on a “grid” format (which includes vertical lines).

How do I include figures in my report?

Although tables can be useful ways of showing trends in the results you obtained, figures (i.e., illustrations) can do an even better job of emphasizing such trends. Lab report writers often use graphic representations of the data they collected to provide their readers with a literal picture of how the experiment went.

When should you use a figure?

Remember the circumstances under which you don’t need a table: when you don’t have a great deal of data or when the data you have don’t vary a lot. Under the same conditions, you would probably forgo the figure as well, since the figure would be unlikely to provide your readers with an additional perspective. Scientists really don’t like their time wasted, so they tend not to respond favorably to redundancy.

If you’re trying to decide between using a table and creating a figure to present your material, consider the following a rule of thumb. The strength of a table lies in its ability to supply large amounts of exact data, whereas the strength of a figure is its dramatic illustration of important trends within the experiment. If you feel that your readers won’t get the full impact of the results you obtained just by looking at the numbers, then a figure might be appropriate.

Of course, an undergraduate class may expect you to create a figure for your lab experiment, if only to make sure that you can do so effectively. If this is the case, then don’t worry about whether to use figures or not—concentrate instead on how best to accomplish your task.

Figures can include maps, photographs, pen-and-ink drawings, flow charts, bar graphs, and section graphs (“pie charts”). But the most common figure by far, especially for undergraduates, is the line graph, so we’ll focus on that type in this handout.

At the undergraduate level, you can often draw and label your graphs by hand, provided that the result is clear, legible, and drawn to scale. Computer technology has, however, made creating line graphs a lot easier. Most word-processing software has a number of functions for transferring data into graph form; many scientists have found Microsoft Excel, for example, a helpful tool in graphing results. If you plan on pursuing a career in the sciences, it may be well worth your while to learn to use a similar program.

Computers can’t, however, decide for you how your graph really works; you have to know how to design your graph to meet your readers’ expectations. Here are some of these expectations:

Keep it as simple as possible. You may be tempted to signal the complexity of the information you gathered by trying to design a graph that accounts for that complexity. But remember the purpose of your graph: to dramatize your results in a manner that’s easy to see and grasp. Try not to make the reader stare at the graph for a half hour to find the important line among the mass of other lines. For maximum effectiveness, limit yourself to three to five lines per graph; if you have more data to demonstrate, use a set of graphs to account for it, rather than trying to cram it all into a single figure.
Plot the independent variable on the horizontal (x) axis and the dependent variable on the vertical (y) axis. Remember that the independent variable is the condition that you manipulated during the experiment and the dependent variable is the condition that you measured to see if it changed along with the independent variable. Placing the variables along their respective axes is mostly just a convention, but since your readers are accustomed to viewing graphs in this way, you’re better off not challenging the convention in your report.
Label each axis carefully, and be especially careful to include units of measure. You need to make sure that your readers understand perfectly well what your graph indicates.
Number and title your graphs. As with tables, the title of the graph should be informative but concise, and you should refer to your graph by number in the text (e.g., “Figure 1 shows the increase in the solubility rate as a function of temperature”).
Many editors of professional scientific journals prefer that writers distinguish the lines in their graphs by attaching a symbol to them, usually a geometric shape (triangle, square, etc.), and using that symbol throughout the curve of the line. Generally, readers have a hard time distinguishing dotted lines from dot-dash lines from straight lines, so you should consider staying away from this system. Editors don’t usually like different-colored lines within a graph because colors are difficult and expensive to reproduce; colors may, however, be great for your purposes, as long as you’re not planning to submit your paper to Nature. Use your discretion—try to employ whichever technique dramatizes the results most effectively.
Try to gather data at regular intervals, so the plot points on your graph aren’t too far apart. You can’t be sure of the arc you should draw between the plot points if the points are located at the far corners of the graph; over a fifteen-minute interval, perhaps the change occurred in the first or last thirty seconds of that period (in which case your straight-line connection between the points is misleading).
If you’re worried that you didn’t collect data at sufficiently regular intervals during your experiment, go ahead and connect the points with a straight line, but you may want to examine this problem as part of your Discussion section.
Make your graph large enough so that everything is legible and clearly demarcated, but not so large that it either overwhelms the rest of the Results section or provides a far greater range than you need to illustrate your point. If, for example, the seedlings of your plant grew only 15 mm during the trial, you don’t need to construct a graph that accounts for 100 mm of growth. The lines in your graph should more or less fill the space created by the axes; if you see that your data is confined to the lower left portion of the graph, you should probably re-adjust your scale.
If you create a set of graphs, make them the same size and format, including all the verbal and visual codes (captions, symbols, scale, etc.). You want to be as consistent as possible in your illustrations, so that your readers can easily make the comparisons you’re trying to get them to see.

How do I write a strong Discussion section?

The discussion section is probably the least formalized part of the report, in that you can’t really apply the same structure to every type of experiment. In simple terms, here you tell your readers what to make of the Results you obtained. If you have done the Results part well, your readers should already recognize the trends in the data and have a fairly clear idea of whether your hypothesis was supported. Because the Results can seem so self-explanatory, many students find it difficult to know what material to add in this last section.

Basically, the Discussion contains several parts, in no particular order, but roughly moving from specific (i.e., related to your experiment only) to general (how your findings fit in the larger scientific community). In this section, you will, as a rule, need to:

Explain whether the data support your hypothesis

Acknowledge any anomalous data or deviations from what you expected

Derive conclusions, based on your findings, about the process you’re studying

Relate your findings to earlier work in the same area (if you can)

Explore the theoretical and/or practical implications of your findings

Let’s look at some dos and don’ts for each of these objectives.

This statement is usually a good way to begin the Discussion, since you can’t effectively speak about the larger scientific value of your study until you’ve figured out the particulars of this experiment. You might begin this part of the Discussion by explicitly stating the relationships or correlations your data indicate between the independent and dependent variables. Then you can show more clearly why you believe your hypothesis was or was not supported. For example, if you tested solubility at various temperatures, you could start this section by noting that the rates of solubility increased as the temperature increased. If your initial hypothesis surmised that temperature change would not affect solubility, you would then say something like,

“The hypothesis that temperature change would not affect solubility was not supported by the data.”

Note: Students tend to view labs as practical tests of undeniable scientific truths. As a result, you may want to say that the hypothesis was “proved” or “disproved” or that it was “correct” or “incorrect.” These terms, however, reflect a degree of certainty that you as a scientist aren’t supposed to have. Remember, you’re testing a theory with a procedure that lasts only a few hours and relies on only a few trials, which severely compromises your ability to be sure about the “truth” you see. Words like “supported,” “indicated,” and “suggested” are more acceptable ways to evaluate your hypothesis.

Also, recognize that saying whether the data supported your hypothesis or not involves making a claim to be defended. As such, you need to show the readers that this claim is warranted by the evidence. Make sure that you’re very explicit about the relationship between the evidence and the conclusions you draw from it. This process is difficult for many writers because we don’t often justify conclusions in our regular lives. For example, you might nudge your friend at a party and whisper, “That guy’s drunk,” and once your friend lays eyes on the person in question, she might readily agree. In a scientific paper, by contrast, you would need to defend your claim more thoroughly by pointing to data such as slurred words, unsteady gait, and the lampshade-as-hat. In addition to pointing out these details, you would also need to show how (according to previous studies) these signs are consistent with inebriation, especially if they occur in conjunction with one another. To put it another way, tell your readers exactly how you got from point A (was the hypothesis supported?) to point B (yes/no).

Acknowledge any anomalous data, or deviations from what you expected

You need to take these exceptions and divergences into account, so that you qualify your conclusions sufficiently. For obvious reasons, your readers will doubt your authority if you (deliberately or inadvertently) overlook a key piece of data that doesn’t square with your perspective on what occurred. In a more philosophical sense, once you’ve ignored evidence that contradicts your claims, you’ve departed from the scientific method. The urge to “tidy up” the experiment is often strong, but if you give in to it you’re no longer performing good science.

Sometimes after you’ve performed a study or experiment, you realize that some part of the methods you used to test your hypothesis was flawed. In that case, it’s OK to suggest that if you had the chance to conduct your test again, you might change the design in this or that specific way in order to avoid such and such a problem. The key to making this approach work, though, is to be very precise about the weakness in your experiment, why and how you think that weakness might have affected your data, and how you would alter your protocol to eliminate—or limit the effects of—that weakness. Often, inexperienced researchers and writers feel the need to account for “wrong” data (remember, there’s no such animal), and so they speculate wildly about what might have screwed things up. These speculations include such factors as the unusually hot temperature in the room, or the possibility that their lab partners read the meters wrong, or the potentially defective equipment. These explanations are what scientists call “cop-outs,” or “lame”; don’t indicate that the experiment had a weakness unless you’re fairly certain that a) it really occurred and b) you can explain reasonably well how that weakness affected your results.

If, for example, your hypothesis dealt with the changes in solubility at different temperatures, then try to figure out what you can rationally say about the process of solubility more generally. If you’re doing an undergraduate lab, chances are that the lab will connect in some way to the material you’ve been covering either in lecture or in your reading, so you might choose to return to these resources as a way to help you think clearly about the process as a whole.

This part of the Discussion section is another place where you need to make sure that you’re not overreaching. Again, nothing you’ve found in one study would remotely allow you to claim that you now “know” something, or that something isn’t “true,” or that your experiment “confirmed” some principle or other. Hesitate before you go out on a limb—it’s dangerous! Use less absolutely conclusive language, including such words as “suggest,” “indicate,” “correspond,” “possibly,” “challenge,” etc.

Relate your findings to previous work in the field (if possible)

We’ve been talking about how to show that you belong in a particular community (such as biologists or anthropologists) by writing within conventions that they recognize and accept. Another is to try to identify a conversation going on among members of that community, and use your work to contribute to that conversation. In a larger philosophical sense, scientists can’t fully understand the value of their research unless they have some sense of the context that provoked and nourished it. That is, you have to recognize what’s new about your project (potentially, anyway) and how it benefits the wider body of scientific knowledge. On a more pragmatic level, especially for undergraduates, connecting your lab work to previous research will demonstrate to the TA that you see the big picture. You have an opportunity, in the Discussion section, to distinguish yourself from the students in your class who aren’t thinking beyond the barest facts of the study. Capitalize on this opportunity by putting your own work in context.

If you’re just beginning to work in the natural sciences (as a first-year biology or chemistry student, say), most likely the work you’ll be doing has already been performed and re-performed to a satisfactory degree. Hence, you could probably point to a similar experiment or study and compare/contrast your results and conclusions. More advanced work may deal with an issue that is somewhat less “resolved,” and so previous research may take the form of an ongoing debate, and you can use your own work to weigh in on that debate. If, for example, researchers are hotly disputing the value of herbal remedies for the common cold, and the results of your study suggest that Echinacea diminishes the symptoms but not the actual presence of the cold, then you might want to take some time in the Discussion section to recapitulate the specifics of the dispute as it relates to Echinacea as an herbal remedy. (Consider that you have probably already written in the Introduction about this debate as background research.)

This information is often the best way to end your Discussion (and, for all intents and purposes, the report). In argumentative writing generally, you want to use your closing words to convey the main point of your writing. This main point can be primarily theoretical (“Now that you understand this information, you’re in a better position to understand this larger issue”) or primarily practical (“You can use this information to take such and such an action”). In either case, the concluding statements help the reader to comprehend the significance of your project and your decision to write about it.

Since a lab report is argumentative—after all, you’re investigating a claim, and judging the legitimacy of that claim by generating and collecting evidence—it’s often a good idea to end your report with the same technique for establishing your main point. If you want to go the theoretical route, you might talk about the consequences your study has for the field or phenomenon you’re investigating. To return to the examples regarding solubility, you could end by reflecting on what your work on solubility as a function of temperature tells us (potentially) about solubility in general. (Some folks consider this type of exploration “pure” as opposed to “applied” science, although these labels can be problematic.) If you want to go the practical route, you could end by speculating about the medical, institutional, or commercial implications of your findings—in other words, answer the question, “What can this study help people to do?” In either case, you’re going to make your readers’ experience more satisfying, by helping them see why they spent their time learning what you had to teach them.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

American Psychological Association. 2010. Publication Manual of the American Psychological Association . 6th ed. Washington, DC: American Psychological Association.

Beall, Herbert, and John Trimbur. 2001. A Short Guide to Writing About Chemistry , 2nd ed. New York: Longman.

Blum, Deborah, and Mary Knudson. 1997. A Field Guide for Science Writers: The Official Guide of the National Association of Science Writers . New York: Oxford University Press.

Booth, Wayne C., Gregory G. Colomb, Joseph M. Williams, Joseph Bizup, and William T. FitzGerald. 2016. The Craft of Research , 4th ed. Chicago: University of Chicago Press.

Briscoe, Mary Helen. 1996. Preparing Scientific Illustrations: A Guide to Better Posters, Presentations, and Publications , 2nd ed. New York: Springer-Verlag.

Council of Science Editors. 2014. Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers , 8th ed. Chicago & London: University of Chicago Press.

Davis, Martha. 2012. Scientific Papers and Presentations , 3rd ed. London: Academic Press.

Day, Robert A. 1994. How to Write and Publish a Scientific Paper , 4th ed. Phoenix: Oryx Press.

Porush, David. 1995. A Short Guide to Writing About Science . New York: Longman.

Williams, Joseph, and Joseph Bizup. 2017. Style: Lessons in Clarity and Grace , 12th ed. Boston: Pearson.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Research report guide: Definition, types, and tips

Last updated

5 March 2024

Reviewed by

From successful product launches or software releases to planning major business decisions, research reports serve many vital functions. They can summarize evidence and deliver insights and recommendations to save companies time and resources. They can reveal the most value-adding actions a company should take.

However, poorly constructed reports can have the opposite effect! Taking the time to learn established research-reporting rules and approaches will equip you with in-demand skills. You’ll be able to capture and communicate information applicable to numerous situations and industries, adding another string to your resume bow.

What are research reports?

A research report is a collection of contextual data, gathered through organized research, that provides new insights into a particular challenge (which, for this article, is business-related). Research reports are a time-tested method for distilling large amounts of data into a narrow band of focus.

Their effectiveness often hinges on whether the report provides:

Strong, well-researched evidence

Comprehensive analysis

Well-considered conclusions and recommendations

Though the topic possibilities are endless, an effective research report keeps a laser-like focus on the specific questions or objectives the researcher believes are key to achieving success. Many research reports begin as research proposals, which usually include the need for a report to capture the findings of the study and recommend a course of action.

A description of the research method used, e.g., qualitative, quantitative, or other

Statistical analysis

Causal (or explanatory) research (i.e., research identifying relationships between two variables)

Inductive research, also known as ‘theory-building’

Deductive research, such as that used to test theories

Action research, where the research is actively used to drive change

Importance of a research report

Research reports can unify and direct a company's focus toward the most appropriate strategic action. Of course, spending resources on a report takes up some of the company's human and financial resources. Choosing when a report is called for is a matter of judgment and experience.

Some development models used heavily in the engineering world, such as Waterfall development, are notorious for over-relying on research reports. With Waterfall development, there is a linear progression through each step of a project, and each stage is precisely documented and reported on before moving to the next.

The pace of the business world is faster than the speed at which your authors can produce and disseminate reports. So how do companies strike the right balance between creating and acting on research reports?

The answer lies, again, in the report's defined objectives. By paring down your most pressing interests and those of your stakeholders, your research and reporting skills will be the lenses that keep your company's priorities in constant focus.

Honing your company's primary objectives can save significant amounts of time and align research and reporting efforts with ever-greater precision.

Some examples of well-designed research objectives are:

Proving whether or not a product or service meets customer expectations

Demonstrating the value of a service, product, or business process to your stakeholders and investors

Improving business decision-making when faced with a lack of time or other constraints

Clarifying the relationship between a critical cause and effect for problematic business processes

Prioritizing the development of a backlog of products or product features

Comparing business or production strategies

Evaluating past decisions and predicting future outcomes

Features of a research report

Research reports generally require a research design phase, where the report author(s) determine the most important elements the report must contain.

Just as there are various kinds of research, there are many types of reports.

Here are the standard elements of almost any research-reporting format:

Report summary. A broad but comprehensive overview of what readers will learn in the full report. Summaries are usually no more than one or two paragraphs and address all key elements of the report. Think of the key takeaways your primary stakeholders will want to know if they don’t have time to read the full document.

Introduction. Include a brief background of the topic, the type of research, and the research sample. Consider the primary goal of the report, who is most affected, and how far along the company is in meeting its objectives.

Methods. A description of how the researcher carried out data collection, analysis, and final interpretations of the data. Include the reasons for choosing a particular method. The methods section should strike a balance between clearly presenting the approach taken to gather data and discussing how it is designed to achieve the report's objectives.

Data analysis. This section contains interpretations that lead readers through the results relevant to the report's thesis. If there were unexpected results, include here a discussion on why that might be. Charts, calculations, statistics, and other supporting information also belong here (or, if lengthy, as an appendix). This should be the most detailed section of the research report, with references for further study. Present the information in a logical order, whether chronologically or in order of importance to the report's objectives.

Conclusion. This should be written with sound reasoning, often containing useful recommendations. The conclusion must be backed by a continuous thread of logic throughout the report.

How to write a research paper

With a clear outline and robust pool of research, a research paper can start to write itself, but what's a good way to start a research report?

Research report examples are often the quickest way to gain inspiration for your report. Look for the types of research reports most relevant to your industry and consider which makes the most sense for your data and goals.

The research report outline will help you organize the elements of your report. One of the most time-tested report outlines is the IMRaD structure:

Introduction

...and Discussion

Pay close attention to the most well-established research reporting format in your industry, and consider your tone and language from your audience's perspective. Learn the key terms inside and out; incorrect jargon could easily harm the perceived authority of your research paper.

Along with a foundation in high-quality research and razor-sharp analysis, the most effective research reports will also demonstrate well-developed:

Internal logic

Narrative flow

Conclusions and recommendations

Readability, striking a balance between simple phrasing and technical insight

How to gather research data for your report

The validity of research data is critical. Because the research phase usually occurs well before the writing phase, you normally have plenty of time to vet your data.

However, research reports could involve ongoing research, where report authors (sometimes the researchers themselves) write portions of the report alongside ongoing research.

One such research-report example would be an R&D department that knows its primary stakeholders are eager to learn about a lengthy work in progress and any potentially important outcomes.

However you choose to manage the research and reporting, your data must meet robust quality standards before you can rely on it. Vet any research with the following questions in mind:

Does it use statistically valid analysis methods?

Do the researchers clearly explain their research, analysis, and sampling methods?

Did the researchers provide any caveats or advice on how to interpret their data?

Have you gathered the data yourself or were you in close contact with those who did?

Is the source biased?

Usually, flawed research methods become more apparent the further you get through a research report.

It's perfectly natural for good research to raise new questions, but the reader should have no uncertainty about what the data represents. There should be no doubt about matters such as:

Whether the sampling or analysis methods were based on sound and consistent logic

What the research samples are and where they came from

The accuracy of any statistical functions or equations

Validation of testing and measuring processes

When does a report require design validation?

A robust design validation process is often a gold standard in highly technical research reports. Design validation ensures the objects of a study are measured accurately, which lends more weight to your report and makes it valuable to more specialized industries.

Product development and engineering projects are the most common research-report examples that typically involve a design validation process. Depending on the scope and complexity of your research, you might face additional steps to validate your data and research procedures.

If you’re including design validation in the report (or report proposal), explain and justify your data-collection processes. Good design validation builds greater trust in a research report and lends more weight to its conclusions.

Choosing the right analysis method

Just as the quality of your report depends on properly validated research, a useful conclusion requires the most contextually relevant analysis method. This means comparing different statistical methods and choosing the one that makes the most sense for your research.

Most broadly, research analysis comes down to quantitative or qualitative methods (respectively: measurable by a number vs subjectively qualified values). There are also mixed research methods, which bridge the need for merging hard data with qualified assessments and still reach a cohesive set of conclusions.

Some of the most common analysis methods in research reports include:

Significance testing (aka hypothesis analysis), which compares test and control groups to determine how likely the data was the result of random chance.

Regression analysis , to establish relationships between variables, control for extraneous variables , and support correlation analysis.

Correlation analysis (aka bivariate testing), a method to identify and determine the strength of linear relationships between variables. It’s effective for detecting patterns from complex data, but care must be exercised to not confuse correlation with causation.

With any analysis method, it's important to justify which method you chose in the report. You should also provide estimates of the statistical accuracy (e.g., the p-value or confidence level of quantifiable data) of any data analysis.

This requires a commitment to the report's primary aim. For instance, this may be achieving a certain level of customer satisfaction by analyzing the cause and effect of changes to how service is delivered. Even better, use statistical analysis to calculate which change is most positively correlated with improved levels of customer satisfaction.

Tips for writing research reports

There's endless good advice for writing effective research reports, and it almost all depends on the subjective aims of the people behind the report. Due to the wide variety of research reports, the best tips will be unique to each author's purpose.

Consider the following research report tips in any order, and take note of the ones most relevant to you:

No matter how in depth or detailed your report might be, provide a well-considered, succinct summary. At the very least, give your readers a quick and effective way to get up to speed.

Pare down your target audience (e.g., other researchers, employees, laypersons, etc.), and adjust your voice for their background knowledge and interest levels

For all but the most open-ended research, clarify your objectives, both for yourself and within the report.

Leverage your team members’ talents to fill in any knowledge gaps you might have. Your team is only as good as the sum of its parts.

Justify why your research proposal’s topic will endure long enough to derive value from the finished report.

Consolidate all research and analysis functions onto a single user-friendly platform. There's no reason to settle for less than developer-grade tools suitable for non-developers.

What's the format of a research report?

The research-reporting format is how the report is structured—a framework the authors use to organize their data, conclusions, arguments, and recommendations. The format heavily determines how the report's outline develops, because the format dictates the overall structure and order of information (based on the report's goals and research objectives).

What's the purpose of a research-report outline?

A good report outline gives form and substance to the report's objectives, presenting the results in a readable, engaging way. For any research-report format, the outline should create momentum along a chain of logic that builds up to a conclusion or interpretation.

What's the difference between a research essay and a research report?

There are several key differences between research reports and essays:

Research report:

Ordered into separate sections

More commercial in nature

Often includes infographics

Heavily descriptive

More self-referential

Usually provides recommendations

Research essay

Does not rely on research report formatting

More academically minded

Normally text-only

Less detailed

Omits discussion of methods

Usually non-prescriptive

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How to Write a Results Section | Tips & Examples

How to Write a Results Section | Tips & Examples

Published on August 30, 2022 by Tegan George . Revised on July 18, 2023.

A results section is where you report the main findings of the data collection and analysis you conducted for your thesis or dissertation . You should report all relevant results concisely and objectively, in a logical order. Don’t include subjective interpretations of why you found these results or what they mean—any evaluation should be saved for the discussion section .

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How to write a results section, reporting quantitative research results, reporting qualitative research results, results vs. discussion vs. conclusion, checklist: research results, other interesting articles, frequently asked questions about results sections.

When conducting research, it’s important to report the results of your study prior to discussing your interpretations of it. This gives your reader a clear idea of exactly what you found and keeps the data itself separate from your subjective analysis.

Here are a few best practices:

Your results should always be written in the past tense.
While the length of this section depends on how much data you collected and analyzed, it should be written as concisely as possible.
Only include results that are directly relevant to answering your research questions . Avoid speculative or interpretative words like “appears” or “implies.”
If you have other results you’d like to include, consider adding them to an appendix or footnotes.
Always start out with your broadest results first, and then flow into your more granular (but still relevant) ones. Think of it like a shoe store: first discuss the shoes as a whole, then the sneakers, boots, sandals, etc.

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If you conducted quantitative research , you’ll likely be working with the results of some sort of statistical analysis .

Your results section should report the results of any statistical tests you used to compare groups or assess relationships between variables . It should also state whether or not each hypothesis was supported.

The most logical way to structure quantitative results is to frame them around your research questions or hypotheses. For each question or hypothesis, share:

A reminder of the type of analysis you used (e.g., a two-sample t test or simple linear regression ). A more detailed description of your analysis should go in your methodology section.
A concise summary of each relevant result, both positive and negative. This can include any relevant descriptive statistics (e.g., means and standard deviations ) as well as inferential statistics (e.g., t scores, degrees of freedom , and p values ). Remember, these numbers are often placed in parentheses.
A brief statement of how each result relates to the question, or whether the hypothesis was supported. You can briefly mention any results that didn’t fit with your expectations and assumptions, but save any speculation on their meaning or consequences for your discussion and conclusion.

A note on tables and figures

In quantitative research, it’s often helpful to include visual elements such as graphs, charts, and tables , but only if they are directly relevant to your results. Give these elements clear, descriptive titles and labels so that your reader can easily understand what is being shown. If you want to include any other visual elements that are more tangential in nature, consider adding a figure and table list .

As a rule of thumb:

Tables are used to communicate exact values, giving a concise overview of various results
Graphs and charts are used to visualize trends and relationships, giving an at-a-glance illustration of key findings

Don’t forget to also mention any tables and figures you used within the text of your results section. Summarize or elaborate on specific aspects you think your reader should know about rather than merely restating the same numbers already shown.

A two-sample t test was used to test the hypothesis that higher social distance from environmental problems would reduce the intent to donate to environmental organizations, with donation intention (recorded as a score from 1 to 10) as the outcome variable and social distance (categorized as either a low or high level of social distance) as the predictor variable.Social distance was found to be positively correlated with donation intention, t (98) = 12.19, p < .001, with the donation intention of the high social distance group 0.28 points higher, on average, than the low social distance group (see figure 1). This contradicts the initial hypothesis that social distance would decrease donation intention, and in fact suggests a small effect in the opposite direction.

Example of using figures in the results section

Figure 1: Intention to donate to environmental organizations based on social distance from impact of environmental damage.

In qualitative research , your results might not all be directly related to specific hypotheses. In this case, you can structure your results section around key themes or topics that emerged from your analysis of the data.

For each theme, start with general observations about what the data showed. You can mention:

Recurring points of agreement or disagreement
Patterns and trends
Particularly significant snippets from individual responses

Next, clarify and support these points with direct quotations. Be sure to report any relevant demographic information about participants. Further information (such as full transcripts , if appropriate) can be included in an appendix .

When asked about video games as a form of art, the respondents tended to believe that video games themselves are not an art form, but agreed that creativity is involved in their production. The criteria used to identify artistic video games included design, story, music, and creative teams.One respondent (male, 24) noted a difference in creativity between popular video game genres:

“I think that in role-playing games, there’s more attention to character design, to world design, because the whole story is important and more attention is paid to certain game elements […] so that perhaps you do need bigger teams of creative experts than in an average shooter or something.”

Responses suggest that video game consumers consider some types of games to have more artistic potential than others.

Your results section should objectively report your findings, presenting only brief observations in relation to each question, hypothesis, or theme.

It should not speculate about the meaning of the results or attempt to answer your main research question . Detailed interpretation of your results is more suitable for your discussion section , while synthesis of your results into an overall answer to your main research question is best left for your conclusion .

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I have completed my data collection and analyzed the results.

I have included all results that are relevant to my research questions.

I have concisely and objectively reported each result, including relevant descriptive statistics and inferential statistics .

I have stated whether each hypothesis was supported or refuted.

I have used tables and figures to illustrate my results where appropriate.

All tables and figures are correctly labelled and referred to in the text.

There is no subjective interpretation or speculation on the meaning of the results.

You've finished writing up your results! Use the other checklists to further improve your thesis.

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The results chapter of a thesis or dissertation presents your research results concisely and objectively.

In quantitative research , for each question or hypothesis , state:

The type of analysis used
Relevant results in the form of descriptive and inferential statistics
Whether or not the alternative hypothesis was supported

In qualitative research , for each question or theme, describe:

Recurring patterns
Significant or representative individual responses
Relevant quotations from the data

Don’t interpret or speculate in the results chapter.

Results are usually written in the past tense , because they are describing the outcome of completed actions.

The results chapter or section simply and objectively reports what you found, without speculating on why you found these results. The discussion interprets the meaning of the results, puts them in context, and explains why they matter.

In qualitative research , results and discussion are sometimes combined. But in quantitative research , it’s considered important to separate the objective results from your interpretation of them.

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George, T. (2023, July 18). How to Write a Results Section | Tips & Examples. Scribbr. Retrieved March 20, 2024, from https://www.scribbr.com/dissertation/results/

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how to write an academic report: Examples and tips

Writing a report should be concise and to the point. It should also be relevant to the topic. Make sure to check your work with someone and read it aloud. Proofreading is also important because computer programs cannot catch every mistake. You may even want to wait a day before you read it to make sure that it is error-free. Keep in mind that an academic report differs from a business or technical report.

Avoiding the present tense

While the present tense is commonly used in academic writing, it isn’t always necessary. When anyone tells you about writing how to write an academic report , you can switch the tense within the same sentence or paragraph when you shift from general statements to more specific examples based on research. Other times, it’s appropriate to use the present tense when you write about a particular event that has changed over time.

The best time to use either tense is determined by the context in which you’re writing. While both are acceptable, you’ll want to ensure that your reader knows when you made your findings. In most cases, the present tense will mean that you’re writing about the time you did the research, while the past tense can be interpreted in different ways.

Introducing your topic

The introduction is the first section of your paper, and it should capture the reader’s interest and make them want to read the rest of your paper. You can do this by opening with a compelling story, question, or example that shows why your topic is important. The hook should also establish the relevance of your paper in the wider context.

The introduction should also have a thesis statement, which should explain your research paper’s topic and point of view. This statement will guide the organization of your essay. A strong thesis statement is specific, clear, and able to be proved.

Stating your thesis statement

Your thesis statement should be clear and concise. It should be able to persuade others while laying out your strong opinions. It should also contain an argument. For example, you could argue that the government should ban 4×4 pickup trucks. Or, you might argue that the amount of foul language in movies is disproportionate to the amount of it in real life.

A strong thesis statement contradicts a commonly held viewpoint. It is not too complex to explain over the course of the paper. It should also express a single main idea.

Putting together an outline before writing your report

Putting together an outline is a great way to organize your paper. Outline the content that you will cover and how you plan to support your main point. You can use a list format or alpha-numeric format to organize your outline. Regardless of the format, your outline should have a parallel structure and include the same types of words in each section. It is also a good idea to include citations whenever possible.

When you’re writing, outlining will help you get the most out of your writing. It will save you time and effort when writing because you can make full sentences and well-developed essays with an outline.

Avoiding jargon

One of the most important things to remember when writing an academic report is to avoid using jargon. These words are often difficult to understand, and although they are useful shorthand for scientists, they may alienate non-specialist readers. The use of jargon is the most common reason that readers complain about writing, but there are ways to replace these terms with plainer versions.

Jargon is specialized terminology used by a specific group. It can be incredibly difficult to understand if you’re not part of the group. It also tends to make your writing more complicated and shows that you’re trying to show off your knowledge.

How to Write an Academic Report – Examples and Tips

While the present tense is commonly used in academic writing, it isn’t always necessary. When writing an academic report, you can switch the tense within the same sentence or paragraph when you shift from general statements to more specific examples based on research. Other times, it’s appropriate to use the present tense when you write about a particular event that has changed over time.

Owen Ingram is a research-based content writer, who works for Cognizantt, a globally recognised professional SEO service and Research Prospect , a Servizio di redazione di saggi e dissertazioni . Mr Owen Ingram holds a PhD degree in English literature. He loves to express his views on a range of issues including education, technology, and more.

Which are the best report writer that assists me in writing academic report

Reflective report structure: here is the brief guide and help

How to Write a Research Report

January 23, 2019

As a college student, you will usually be required to write various reports for purposes of assessment. Research reports are commonly used in multiple fields including engineering, sciences, and psychology among several others. Your primary objective when it comes to a research report is to write it concisely and clearly on the required topic to allow the reader to quickly comprehend both the purpose and the results of your research.

What is a Research Report?

A research report or research paper is recorded data which is prepared by a statistician or researcher after evaluating information collected by carrying out a systematic investigation, generally in the form of qualitative methods or surveys. These assignments are often spread across various topic horizons although they are centered on conveying information on a specific topic and a distinct target market.

There are various types of reports depending on the purpose, and some of the most common ones include an academic, business, clinical, research project and market research report. Samples of the above are readily available online.

Why writing Research Report is important

The primary objective of a research report is to communicate the fundamental details of a study. An effective research report template helps develop or demonstrate your capacity to embark on a complete piece of research. It is mainly used to aid in assessment purposes; hence the need for you to convey specific facts, events among other essential details as required the relevant individuals.

How to write a Research Report

Essentially, this type of assignment needs to be extremely accurate to effectively and convey the necessary information. You should follow a well-defined research report format with a clear outline of the required details. If you have no idea, you can refer to various formal report examples available online as a reference guide.

When drafting your paper, it is vital that you carefully read through all the course information to ensure that you comply with everything as stipulated by your tutor/lecturer. It comprises three main parts:

Preliminary material: This category encompasses various components including the title, table of contents, and a Synopsis/Abstract.
The body: This category encompasses various components including Introduction, Literature Review, methodology, results, discussion, conclusion, and Recommendations, the latter which can sometimes be included in your conclusion.
Supplementary material: This is the last category of a report and usually includes a Bibliography/References and Appendices.

Main Components

While the details of a report vary depending on the topic, the main parts remain constant. Below are the main components:

1. Introduction:

This is the purpose of the report. You can include a short appraisal of your main literature review on the given topic. You can also add brief details about what methods you have used not to mention outlining your structure.

2. Literature Review:

This is a comprehensive and broad survey of the entire literature inclusive of any theory.

3. Methodology:

This is the section where you outline the approach and methodologies you used during your research. In essence, you describe what did you do? And how did you do it? It needs to be written clearly so that it allows any other interested researcher who is looking to duplicate your research to do so with ease.

4. Results:

This is where you need to indicate everything you identified in your research. Essentially, you outline your results without interpreting them.

5. Discussion:

This is the section where you need to discuss both the relevance of the report results not to mention how the findings fit with other studies within the context.

6. Conclusion:

It is a summary of all the essential findings/results.

7. Recommendations:

Usually outlined in order of importance, recommendations can include suggestions for what should be done about your findings.

Step-by-step Guide To Writing a Research Report

Step 1: start by analyzing the task.

Just like with any other write my assignment requests, it is essential first to analyze what your tutor/lecturer expects of you. Usually, this entails you carefully reading the assigned task as outlined in your main course book. Below are some useful components you may find to help you analyze the task:

Main Purpose: depending on your task, it can usually be outlining, describing, persuading, or examining an investigation.
The target audience
Word count limit
Topic: it can be specified by your tutor, or you can have a choice
Expected format

STEP 2: Create a draft/Rough Plan

Start by scribbling down anything and everything you already know relating to the topic in all the relevant sections. Also, create a thesis statement which defines the general purpose of your paper.

STEP 3: Do the Research

Use steps 1 and 2 to guide your writing efforts. While doing your research, be sure to keep referring to both your rough plan and analysis to remain on course.

Ensure you allocate yourself adequate time to carry out this step since this is the most time-consuming step in the entire process.

STEP 4: Draft the Body

The body of your paper includes all the main components of a report starting from the introduction down to the recommendations. Ensure all the components are written clearly and as per the instructions.

STEP 5: Draft the Supplementary Material

As earlier mentioned, the supplementary materials of your paper mainly include the References/Bibliography and the Appendices.

When it comes to Bibliography/references, it comprises all the references you have used in your work, or you have referred to for background information. Ensure you do so in line with the referencing layouts and formatting as stipulated by your tutor/lecturer.

As for the Appendices, you need to refer them in the body of your report and ensure that they have a clear purpose for their inclusion. You should also ensure that you effectively name and number all your appendices.

STEP 6: Draft the Preliminary Material

As aforementioned, the preliminary is the final section that includes the Title, Synopsis/Abstract, and Table of contents. Your Title should be clear and concise and outline precisely what your research is about, while the abstract should give a brief overview of your report.

STEP 7: Polish Your Report

The final step is to go through it and ensure that it is in line with the requirements as outlined in your coursework guide.

5 TIPS FOR WRITING RESEARCH REPORTS FOR STUDENTS

Start by creating an outline: Remember how your middle school teacher taught you about organizing your work before you start writing? It should also take a similar approach.
Have a clear, concise format: Ensure that you are consistent with numbering, lettering, indentation, among other relevant components. Adhere to the specified format!
Establish a working model: Every study needs to have core logic to it established on the evidence and the report.
Check your grammar and spelling: Like with all other writings, ensure your spelling and grammar is spot on! No one wants to read research packed with typos and grammatical error.
Be creative with your titles: This is especially so in quadrant analyses or segmentation studies. Simply go for names that speak some life to your work! You can refer to numerous research report templates which are available online to get a clear picture if what is required of you.

Sociology Research Topics Ideas

Importance of Computer in Nursing Practice Essay

History Research Paper Topics For Students

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How to Write an Effective Research Report

This guide for writers of research reports consists of practical suggestions for writing a report that is clear, concise, readable, and understandable. It includes suggestions for terminology and notation and for writing each section of the report—introduction, method, results, and discussion. Much of the guide consists of suggestions for presenting statistical information. An appendix compares several common types of graphs.

Request Copy (specify title and report number, if any)
http://www.ets.org/Media/Research/pdf/RM-12-05.pdf

How To Write A Research Paper

Step-By-Step Tutorial With Examples + FREE Template

By: Derek Jansen (MBA) | Expert Reviewer: Dr Eunice Rautenbach | March 2024

For many students, crafting a strong research paper from scratch can feel like a daunting task – and rightly so! In this post, we’ll unpack what a research paper is, what it needs to do , and how to write one – in three easy steps. 🙂

Overview: Writing A Research Paper

What (exactly) is a research paper.

How to write a research paper
Stage 1 : Topic & literature search
Stage 2 : Structure & outline
Stage 3 : Iterative writing
Key takeaways

Let’s start by asking the most important question, “ What is a research paper? ”.

Simply put, a research paper is a scholarly written work where the writer (that’s you!) answers a specific question (this is called a research question ) through evidence-based arguments . Evidence-based is the keyword here. In other words, a research paper is different from an essay or other writing assignments that draw from the writer’s personal opinions or experiences. With a research paper, it’s all about building your arguments based on evidence (we’ll talk more about that evidence a little later).

Now, it’s worth noting that there are many different types of research papers , including analytical papers (the type I just described), argumentative papers, and interpretative papers. Here, we’ll focus on analytical papers , as these are some of the most common – but if you’re keen to learn about other types of research papers, be sure to check out the rest of the blog .

With that basic foundation laid, let’s get down to business and look at how to write a research paper .

Overview: The 3-Stage Process

While there are, of course, many potential approaches you can take to write a research paper, there are typically three stages to the writing process. So, in this tutorial, we’ll present a straightforward three-step process that we use when working with students at Grad Coach.

These three steps are:

Finding a research topic and reviewing the existing literature
Developing a provisional structure and outline for your paper, and
Writing up your initial draft and then refining it iteratively

Let’s dig into each of these.

Need a helping hand?

Step 1: Find a topic and review the literature

As we mentioned earlier, in a research paper, you, as the researcher, will try to answer a question . More specifically, that’s called a research question , and it sets the direction of your entire paper. What’s important to understand though is that you’ll need to answer that research question with the help of high-quality sources – for example, journal articles, government reports, case studies, and so on. We’ll circle back to this in a minute.

The first stage of the research process is deciding on what your research question will be and then reviewing the existing literature (in other words, past studies and papers) to see what they say about that specific research question. In some cases, your professor may provide you with a predetermined research question (or set of questions). However, in many cases, you’ll need to find your own research question within a certain topic area.

Finding a strong research question hinges on identifying a meaningful research gap – in other words, an area that’s lacking in existing research. There’s a lot to unpack here, so if you wanna learn more, check out the plain-language explainer video below.

Once you’ve figured out which question (or questions) you’ll attempt to answer in your research paper, you’ll need to do a deep dive into the existing literature – this is called a “ literature search ”. Again, there are many ways to go about this, but your most likely starting point will be Google Scholar .

If you’re new to Google Scholar, think of it as Google for the academic world. You can start by simply entering a few different keywords that are relevant to your research question and it will then present a host of articles for you to review. What you want to pay close attention to here is the number of citations for each paper – the more citations a paper has, the more credible it is (generally speaking – there are some exceptions, of course).

Ideally, what you’re looking for are well-cited papers that are highly relevant to your topic. That said, keep in mind that citations are a cumulative metric , so older papers will often have more citations than newer papers – just because they’ve been around for longer. So, don’t fixate on this metric in isolation – relevance and recency are also very important.

Beyond Google Scholar, you’ll also definitely want to check out academic databases and aggregators such as Science Direct, PubMed, JStor and so on. These will often overlap with the results that you find in Google Scholar, but they can also reveal some hidden gems – so, be sure to check them out.

Once you’ve worked your way through all the literature, you’ll want to catalogue all this information in some sort of spreadsheet so that you can easily recall who said what, when and within what context. If you’d like, we’ve got a free literature spreadsheet that helps you do exactly that.

Don’t fixate on an article’s citation count in isolation - relevance (to your research question) and recency are also very important.

Step 2: Develop a structure and outline

With your research question pinned down and your literature digested and catalogued, it’s time to move on to planning your actual research paper .

It might sound obvious, but it’s really important to have some sort of rough outline in place before you start writing your paper. So often, we see students eagerly rushing into the writing phase, only to land up with a disjointed research paper that rambles on in multiple

Now, the secret here is to not get caught up in the fine details . Realistically, all you need at this stage is a bullet-point list that describes (in broad strokes) what you’ll discuss and in what order. It’s also useful to remember that you’re not glued to this outline – in all likelihood, you’ll chop and change some sections once you start writing, and that’s perfectly okay. What’s important is that you have some sort of roadmap in place from the start.

You need to have a rough outline in place before you start writing your paper - or you’ll end up with a disjointed research paper that rambles on.

At this stage you might be wondering, “ But how should I structure my research paper? ”. Well, there’s no one-size-fits-all solution here, but in general, a research paper will consist of a few relatively standardised components:

Introduction
Literature review
Methodology

Let’s take a look at each of these.

First up is the introduction section . As the name suggests, the purpose of the introduction is to set the scene for your research paper. There are usually (at least) four ingredients that go into this section – these are the background to the topic, the research problem and resultant research question , and the justification or rationale. If you’re interested, the video below unpacks the introduction section in more detail.

The next section of your research paper will typically be your literature review . Remember all that literature you worked through earlier? Well, this is where you’ll present your interpretation of all that content . You’ll do this by writing about recent trends, developments, and arguments within the literature – but more specifically, those that are relevant to your research question . The literature review can oftentimes seem a little daunting, even to seasoned researchers, so be sure to check out our extensive collection of literature review content here .

With the introduction and lit review out of the way, the next section of your paper is the research methodology . In a nutshell, the methodology section should describe to your reader what you did (beyond just reviewing the existing literature) to answer your research question. For example, what data did you collect, how did you collect that data, how did you analyse that data and so on? For each choice, you’ll also need to justify why you chose to do it that way, and what the strengths and weaknesses of your approach were.

Now, it’s worth mentioning that for some research papers, this aspect of the project may be a lot simpler . For example, you may only need to draw on secondary sources (in other words, existing data sets). In some cases, you may just be asked to draw your conclusions from the literature search itself (in other words, there may be no data analysis at all). But, if you are required to collect and analyse data, you’ll need to pay a lot of attention to the methodology section. The video below provides an example of what the methodology section might look like.

By this stage of your paper, you will have explained what your research question is, what the existing literature has to say about that question, and how you analysed additional data to try to answer your question. So, the natural next step is to present your analysis of that data . This section is usually called the “results” or “analysis” section and this is where you’ll showcase your findings.

Depending on your school’s requirements, you may need to present and interpret the data in one section – or you might split the presentation and the interpretation into two sections. In the latter case, your “results” section will just describe the data, and the “discussion” is where you’ll interpret that data and explicitly link your analysis back to your research question. If you’re not sure which approach to take, check in with your professor or take a look at past papers to see what the norms are for your programme.

Alright – once you’ve presented and discussed your results, it’s time to wrap it up . This usually takes the form of the “ conclusion ” section. In the conclusion, you’ll need to highlight the key takeaways from your study and close the loop by explicitly answering your research question. Again, the exact requirements here will vary depending on your programme (and you may not even need a conclusion section at all) – so be sure to check with your professor if you’re unsure.

Step 3: Write and refine

Finally, it’s time to get writing. All too often though, students hit a brick wall right about here… So, how do you avoid this happening to you?

Well, there’s a lot to be said when it comes to writing a research paper (or any sort of academic piece), but we’ll share three practical tips to help you get started.

First and foremost , it’s essential to approach your writing as an iterative process. In other words, you need to start with a really messy first draft and then polish it over multiple rounds of editing. Don’t waste your time trying to write a perfect research paper in one go. Instead, take the pressure off yourself by adopting an iterative approach.

Secondly , it’s important to always lean towards critical writing , rather than descriptive writing. What does this mean? Well, at the simplest level, descriptive writing focuses on the “ what ”, while critical writing digs into the “ so what ” – in other words, the implications. If you’re not familiar with these two types of writing, don’t worry! You can find a plain-language explanation here.

Last but not least, you’ll need to get your referencing right. Specifically, you’ll need to provide credible, correctly formatted citations for the statements you make. We see students making referencing mistakes all the time and it costs them dearly. The good news is that you can easily avoid this by using a simple reference manager . If you don’t have one, check out our video about Mendeley, an easy (and free) reference management tool that you can start using today.

Recap: Key Takeaways

We’ve covered a lot of ground here. To recap, the three steps to writing a high-quality research paper are:

To choose a research question and review the literature
To plan your paper structure and draft an outline
To take an iterative approach to writing, focusing on critical writing and strong referencing

Remember, this is just a b ig-picture overview of the research paper development process and there’s a lot more nuance to unpack. So, be sure to grab a copy of our free research paper template to learn more about how to write a research paper.

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Discussion guides are a key part of ensuring your qualitative projects meet the needs of your clients, whether it's a focus group, and ethnography, or an online bulletin board. Putting the time and effort into crafting an intelligent discussion guide can sometimes be a daunting task. Two hours may seem like a long time to fill, but following these steps will help you create a discussion guide that will lead to powerful insights for your clients:

1. Release your creative mind!

As you settle into writing your discussion guide, give yourself the freedom to write and record whatever comes to mind. Don't worry right now whether these are the best questions for that particular objective, you can fine-tune and further craft your guide later on. If you have an idea for how to get at something, write it down and go for it! You'll have time to perfect the guide later on in the process.

2. Use the research objectives as your guiding principles and the foundation of your guide

The most important part of any research project is answering your client's questions, so make sure those are the unifying principles of your guide. Brainstorm questions that you predict could lead to answering those objectives and allow the questions to be broad and abstract.

5 Tips for Writing an Impactful Discussion Guide

3. Start with the big picture and move into the smaller details

Once you have your broader questions, you will naturally hone into the specifics of that topic to cover all the details. Focus on one particular part of the guide at a time to hone in on the more specific, detail-orientated questions (but remember if you have a great idea for something else, write it down so you don't forget!).

4. Imagine yourself in a discussion with someone to help envision the conversation flowing naturally

Qualitative research sessions are much smoother when the conversation and activities flow effortlessly among participants and the moderator; having a well-organized guide is the key to ensuring this will happen. Structure your guides by strategically placing questions in an organized and logical manner that allows conversation to flow naturally. If you have difficulty with the organization, envision that you are talking to someone else about this topic. What would make the most sense to go after this question? How can I transition us into this next subject? Follow where your mind goes.

5. Consider using activities as another means to understand participants' underlying motivations and preferences

Part of our responsibility as market researchers is understanding preferences and motivations when even the consumer doesn't know! Trying methods like sorting exercises is an excellent way to get at those underlying thoughts that consumers may not be able to articulate. Additionally, activities help break up the conversation that can often go stale and are more stimulating for participants.

Stay tuned for more market research tips coming in the following weeks!

Writing for web and search engine optimization

Introduction.

Search Engine Optimization (SEO) enables you to boost the visibility of content in a search engine’s “organic” or unpaid search results. It is one of the most effective ways of getting content in front of users who care about your organization and work. Our new website’s success hinges on thoughtful SEO strategies.

Download a quick tipsheet on writing for the web .

Guiding principles

Google routinely updates its Search Quality Guidelines , which contain a wealth of information about how to structure, attribute, and present content. The key points for Harvard Chan School:

Create content for users, not for search engines. While we want to optimize SEO, we do not want our content to sound mechanical or robotic. That will turn off readers… and ultimately harm our SEO, as Google seeks to prioritize content created by humans rather than AI.
Spend time writing metadata (title tags, meta descriptions) that accurately reflects the content of the page. This is critical for ensuring your content will show up in the right search engine results.
Make sure page titles and headings are clear and accurate.
Organize page content with a clear hierarchy, using the headline structures explained below.
Create useful, information-rich pages.
Include links and make sure they go to relevant content. Linking to other pages within your own site can be helpful.

Expertise, Experience, Authority, and Trustworthiness

Google’s reviewers look for your website to demonstrate Expertise, Experience, Authority, and Trustworthiness (E-E-A-T). Typical elements of E-E-A-T include:

A strong brand reputation (Authority & Trustworthiness)
Credible content that is linked to from other trustworthy websites (Authority)
Credible sources for your own content, clearly cited and linked (Expertise & Authority)
Coverage and mentions in the press (Authority & Trustworthiness)
Short (1-2 sentence) author biographies, when feasible. (Expertise & Experience)

Harvard Chan School possesses many of these elements; the site also benefits from the Harvard brand, which is synonymous with credibility.

Keywords are essential for SEO. Understanding your target audience and the search terms they are most likely to use will help with keyword selection. Some of this understanding will come over time as we analyze user behavior after the site is live.

Keywords should be incorporated into page content, headers, and metadata, but in a natural way; don’t jam them into the text in a way that makes it cumbersome to read.

Identifying keywords

Tools such as ahrefs.com and SEMrush can be helpful in comparing different versions of a keyword to find the one that works best for your content. Google’s own Keyword Planner can also provide insight into keyword search volumes and user behaviors.

You should also check search results for potential keywords (by simply entering them into Google) to see what comes up and assess whether your content is a good fit. Users get frustrated if the content surfaced by a search doesn’t match their expectations, so it’s counterproductive to load your page with high-traffic search terms unless the content is truly relevant.

Common user behaviors to consider

Informational Intent : The user seeks specific answers. She might search for “health implications of a sugary diet.”
Navigational Intent : The user is evaluating options, looking for reviews or expert opinions. He often looks for specific organizations, programs, or individuals.
Transactional Intent : The user is ready to commit to a specific purchase, solution, or service and looking for detailed information or ways to take action. Queries often include words such as ‘buy,’ ‘donate,’ ‘apply.’

Which type of readers do you expect to be using your page? How can you help them find it quickly and navigate it efficiently?

Once you have identified a target keyword, or group of keywords, seek to use it in the following places:

In the title tag (PAGE TITLE – KEYWORD PHRASE | SITE)
In the meta description
In the first paragraph of content, if possible
In at least one header (H1, H2, H3, etc)

Note : You do not need to use the keyword repeatedly throughout the page. Do try to include related keywords in the body of the page if appropriate for the content.

Title tags are important both to drive clicks and to improve search rankings.

The tags should be 40-60 characters. If they’re longer, they may not appear on a search engine results page, or could be re-written by Google.

The best format is: PAGE TITLE – KEYWORD PHRASE | SITE TITLE. If your page title is too long to include a keyword phrase, make sure it has at least one keyword in it. If appropriate, consider using a number or year in the title (for instance: “10 benefits of a high-fiber diet”, or “2024 research impact.”

For post types with longer titles (i.e., news) we recommend using the less formal HSPH for your title tag (“SITE TITLE”) in order to stay within your title tag character count limit. This will allow for more keywords to be used in your title tag. For evergreen pages (i.e., pages that are intended to stay largely the same) or pages with shorter titles, the more formal Harvard Chan School can be used.

Use the vertical line | to distinguish between PAGE title and SITE title. Use the short dash – in between your KEYWORD PHRASE and PAGE TITLE. The use of the short dash is to ensure users physically see as much of the title tag as possible.

Header Tags

Web users often multitask and encounter distractions when reading online. So it’s crucial to make your page as accessible and scannable as possible. Hierarchical headings are an important tactic.

In addition to improving readability, header tags boost SEO because search engines can easily crawl these tags and their keywords to determine the page’s content. H1s and H2s in particular should be used on every page, as they factor into search engine rankings.

All pages inherit an H1, or top-level heading, from the title of the page itself. In the content of the page, authors may have a need for other headings – H2, H3 and H4, with an occasional use of an H5 and H6.

It is very important to stick to the established hierarchy of tags!

Don’t use a header like H3 for a non-header element like a pull quote. That’s very confusing to both readers and search engines.

Similarly, don’t skip from H2 to H4 even if it looks nice to you on the page. Again, it confuses both readers and search engines and makes the site look jumbled. Each header type should be used for its established purpose, as indicated in the outline below.

Here is the appropriate hierarchy:

Page Title (Heading 1) Page Headline (Heading 2) Main Topic #1 (Heading 2) Sub-heading for Topic #1 (Heading 3) Main Topic #2 (Heading 2) Sub-heading for Topic #1 (Heading 3) Sub-heading with Additional Information (Heading 4)

Typically <h1> should contain your main keyword, <h2>’s secondary keywords, <h3s> semantically linked keywords. For example an article on The Health Benefits of Yoga might be structured like this:

H1: The Health Benefits of Yoga (page title topic) H2: X health benefits of Yoga H3: Increased flexibility H3: Enhanced strength H3: Improved balance H2: Mental benefits of yoga ‍ H3: Reduced stress H3: Better focus and concentration H3: Enhanced emotional well-being

Visual representation of nested headings, showing that <h1> tagged headings should be above <h2> sub headings, which should be above <h3> subheadings.

Meta Descriptions

A page’s meta description serves as a short summary, which appears beneath the page title in search engine results. If you don’t provide a meta description, the search engine will try to create one. For high-priority pages such as landing pages and highly viewed pages, content owners should write a custom summary to control exactly what users see in search engine results. To increase click-through rates, each meta description should:

Use plain language.
Incorporate a primary keyword or phrase, ideally near the beginning of the description.
Align with the title tag and serve as a longer description of what is on the web page.
Be concise; typically between 130 – 160 characters, including spaces.

Plain Language

The Plain Writing Act of 2010 defines plain language as: “Writing that is clear, concise, well-organized, and follows other best practices appropriate to the subject or field and intended audience.” Among the many benefits, plain writing:

Increases site engagement and accessibility
Improves search engine understanding
Is easier to translate and convert into social media content

Using plain language is especially key in titles, headings, or bullet points. These are seen first by both human scanners and search engines, so the clearer the language, the easier it is for people to make decisions about whether to continue to engage.

Tips for plain writing

Avoid jargon whenever possible. Remove formalities such as “above-mentioned,” “henceforth,” “hereby” and “foregoing” — these make web writing feel unnecessarily stiff. Use short, uncomplicated sentence structure.

Try to keep sentences to fewer than 20 words and paragraphs under seven lines. Break up long, text-heavy pages with multiple subheadings, bulleted lists and short paragraphs.

Note: Reference the Hemingway App or SiteImprove to ensure your content is 8th grade level for non-researcher audiences and below 11th grade level for researchers. If you don’t have access, request SiteImprove access here .

Accessibility

The Web Content Accessibility Guidelines (WCAG) standards offer additional tips for producing good content:

Follow header structure as outlined in the “Heading Levels” guidelines above
Include accurate alt-text for all images
Limit use of complicated graphics (i.e., infographics)
Regularly check content for errors (i.e, spelling mistakes, typos, broken links, etc) that can create barriers to understanding

On-page content

Write for people, not search engines. Focus on producing thoughtful content that is relevant to the topic or keyword you are trying to target and then weave in SEO best practices.

An ideal web page should do all of the following:

Be hyper-relevant to a specific topic
Include target keyword in title tag
Include target keyword in URL
Provide unique content about a given subject
Include subject in image alt text
Specify subject several times throughout text content
Link the page back to its category page
Link the page back to its subcategory page (If applicable)
Link the page back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)

URL conventions

When creating new URLs for the website it is important to follow industry best practices, including:

Keep all URLs in lowercase
Create spaces between words by using a – (dash)
Ensure URLs adhere to site breadcrumb and navigation structure
Use important keywords in URLs and include them in page titles so URL structures match respective page titles
Use real words and not jargon or acronyms

Nesting pages

Pages should be nested when the topic cannot be covered on a single page without negatively impacting the user experience. There is no set formula; consider content length, keyword search volume, and competitor approaches to decide when to create a new page.

Link strategy

External linking.

External linking is relevant to our content in two main ways.

Note: The communications team takes steps to make sure sites backlink to us to improve SEO. You can help! If you see that a credible site (such as news media) mentions your article or page but doesn’t link to it, please mention this to the communications team. We’ll try to secure a backlink.
If you happen to have contacts with the news media or editors of other credible sites, feel free to reach out to them to ask them to backlink to your page when they’re covering a relevant subject.
Link to relevant external links to improve the user experience. Don’t overdo links, as this could be disruptive. Use them where relevant and useful to the reader.
Make sure your anchor text is descriptive. Say “read this CNN article to learn more about our biostatistics programs” and not, “click here.” This is especially critical for users who may be using a screen reader, as well as important for Google and other search engines.

Internal linking

Internal links have significant value for users and for search engine rankings, especially when they’re used in the body copy of a web page.

Tips for internal links:

The hyperlinked (‘anchor”) text should be descriptive so users know what they’ll get if they follow the link. Where possible, the anchor text should incorporate a keyword of the page you’re linking to.
Avoid generic calls-to-action such as “read more” and “click here”.
Aim to link to related news articles, press releases, and profiles as well as more standard institutional pages like faculty profiles or departmental landing pages.
Don’t overdo internal links. It can be disruptive to the reader’s experience to have too many. Use them where relevant and useful to the reader.

Here’s an example of a well-executed link strategy ( see link for full article or see screen shot below):

Screen shot of an article about Kari Nadeau that uses several of the above linking strategies

Cross linking between owned web properties

Cross linking (linking to and from other Harvard-owned sites) can help search engines understand and contextualize our website. It can also improve SEO.

Thus, where appropriate, we encourage you to link to credible sites affiliated with Harvard Chan School, such as Harvard Public Health magazine , The Nutrition Source, or the Thich Nhat Hanh Center for Mindfulness in Public Health .

That said, cross linking has to be relevant and should not interrupt the user journey. It is perfectly fine for articles to have no cross linking.

Reviewing and updating content

Every 12 months, editors should review content that is intended to be evergreen (meaning it stays relevant over a long period of time).

The most effective way to do this is to review organic traffic, engagement rates, and bounce rates for a single month. For example, comparing December 2023’s data against December 2022 for a single post will show if traffic is increasing or decreasing and if the content is still engaging users. The editor can then take action as needed:

SEO resources

These tips will help you bring in web audiences who are eager to take action.

What Is SEO? Learn Search Optimization Best Practices – Moz
SEO Glossary of Terms [Beginner’s Guide to SEO] – Moz
Elements of Google Search Engine Results Page • SEO for beginners • Yoast
What Are Title Tags? [Plus FREE Meta Title Preview Tool] – Moz
Google Image SEO Best Practices | Google Search Central | Documentation
Image SEO: How to optimize our alt text and title text • Yoast
Spam Policies for Google Web Search | Google Search Central | Documentation
What Are On-Page Ranking Factors For SEO? – Moz
Headings | Web Accessibility Initiative (WAI) | W3C
What is link building in SEO? And why do you build links? • Yoast

News from the School

Building a better system for transgender health care

Report calls for regulations around dangerous pathogen research

Melissa Hoffer, Massachusetts' first climate chief, will deliver the May 2024 Convocation speech

Exploring mechanics of cancer progression

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2024 NCAA Tournament bracket predictions: March Madness expert picks, winners, favorites to win, upsets

Our experts have filled out their brackets, so check who they predict will be cutting down the nets.

After the field of 68 teams chasing the national title was officially revealed on Selection Sunday, we're down to 66 after Tuesday's wins by Wagner and Colorado State during First Four games. We'll be down to 64 by the end of Wednesday.

Now all that's left is to make picks for the start of Thursday's first round.

Our CBS Sports experts did exactly that below. We've spent months on end watching, analyzing and projecting teams. We've stayed up late to catch games in the Mountain West and Pac-12. We've woken up early to grind film and interview players and coaches. We've now filled out our brackets below using all that accumulated knowledge in an attempt to help guide you through your own picks.

Think of this as a cheat sheet, if you will. You're more than welcome to autofill your bracket using my picks -- and honestly I wouldn't blame you, seeing as I won our pool last year -- but there's also no shame in leaning on our brackets as a crutch. Have strong feelings about Purdue but didn't catch a Nevada game? Curious about what GP thinks about Tennessee's chances to make the Final Four? You can check out different sections below and get a feel for how we as a team collectively see the bracket before it all busts.

It's not March without brackets. Get your bracket pools ready now and join our men's and women's challenges for the chance to win big-time prizes!

OK, let's dive into the good stuff: The brackets. ...

2024 NCAA Tournament bracket predictions

Click each bracket to enlarge.

Gary Parrish

Watching UConn become the first back-to-back national champion since Florida in 2006 and 2007 would be a blast. And let the record show that the Huskies are the betting-market favorites. So I realize picking against them might prove dumb. But, that acknowledged, I'm going to continue to do what I've been doing most of this season and put my faith in the Boilermakers. Wouldn't that be a great story -- Purdue winning the 2024 NCAA Tournament after losing to a No. 16 seed in the opening round of the 2023 NCAA Tournament? Zach Edey holding the championship trophy as a two-time National Player of the Year? Matt Painter shedding his label as the best coach yet to make a Final Four by becoming the first coach to take Purdue to the final weekend of the season since 1980? It's all such good stuff. Just getting to the Final Four will be challenging considering Tennessee, Creighton and Kansas are also in the MIdwest Region. But I'm still taking the Boilermakers to make it to Arizona. And then, once they get there, I think they'll win two more games and cut nets on the second Monday in April.

Matt Norlander

A locomotive screaming down the tracks. The 31-3 reigning national champions enter this NCAA Tournament as the strongest team with the best chance to repeat of any squad since Florida in 2007. Dan Hurley's Huskies are led by All-American guard Tristen Newton (15.2 ppg, 7.0 rpg, 6.0 apg), who holds the school record for triple-doubles. In the middle is 7-foot-2 "Cling Kong," Donvan Clingan, a menace of a defender and the type of player you can't simulate in practice. The Huskies boast the nation's most efficient offense (126.6 adjusted points per 100 possessions, via KenPom.com) and overwhelm teams in a variety of ways. Sophomore Alex Karaban (39.5%) and senior Cam Spencer (44.4%) are both outstanding 3-point shooters. The Huskies have been beaten by Kansas, Seton Hall and Creighton, but all of those were road games, and there are no more road games left this season. UConn will try to become the fourth No. 1 overall seed to win the national title, joining 2007 Florida, 2012 Kentucky and 2013 Louisville.

The antagonistic side of me initially picked Purdue over UConn in the title game. But I sat and thought about it and couldn't make any reasonable case to pick any team other than UConn as champion. Of course, that doesn't guarantee the Huskies win it all and become the first repeat champs since Florida in 2007. There's a lot that can happen in the next few weeks. But they have the electric offense, the guard depth, the size down low, the shooting [takes breath] .. the passing and the pizzazz of a team that's best in the country and knows it. Every top team in this field has a high level at which they can play but no one has a top gear like UConn.

Get every pick, every play, every upset and fill out your bracket with our help! Visit SportsLine now to see which teams will make and break your bracket, and see who will cut down the nets , all from the model that nailed a whopping 20 first-round upsets by double-digit seeds.

Purdue is set for redemption after an embarrassing 2023 loss to No. 16 seed Fairleigh Dickinson in the first round. This time around, the Boilermakers are a much better 3-point shooting team and have a more favorable path than No. 1 overall seed UConn. The Huskies were the most dominant team leading up to the Big Dance the East Region bracket is filled with peril.

This is not the Purdue you have seen the last few years. Braden Smith has made a big jump from last season to this one. Fletcher Loyer is better. Lance Jones gives Purdue defense, shooting and another ball handler. And Zach Edey is better too. This is a team on a mission. This is the year they accomplish it.

Dennis Dodd

What is there not to like? The Heels won the ACC regular season. They beat Tennessee and swept Duke. RJ Davis is an elite guard and ACC Player of the Year. Hubert Davis has settled in after going to the national championship game in his first season and missing the tournament in his second. This is his best team. There will be/and always is pressure to win it all.

Armando Bacot is not as dominating as previous. Harrison Ingram (Stanford) and Cormac Ryan (Notre Dame) have been big additions in the portal. The West Region is friendly, assuming here that Alabama and Michigan State don't get in the way before the regional in L.A. An interesting regional final against Arizona looms. In the end, sometimes you go with chalk. UNC has been to the most Final Fours (21) and No. 1 seeds (18) all-time. It is tied with Kentucky for the most tournament wins ever (131). This is what the Heels do.

Chip Patterson

The selection committee set up plenty of stumbling blocks for the reigning champs, placing what I believe to be the best No. 1 seed, the best No. 2 seed (Iowa State), the best No. 3 seed (Illinois) and the best No. 4 seed (Auburn) in the Huskies bracket. And if accomplishing a historic feat like the first back-to-back title runs since 2007 is going to require that kind of epic journey, UConn has every skill and tool needed to make it back to the top of the mountain. UConn can win in all different ways, overwhelming teams with their offense in high-scoring track meets or out-executing the opponent in low-possession grinders, and it has a handful of key contributors who could each step up as needed during a title run.

Cameron Salerno

Defense wins championships. That is part of the reason why I'm picking Houston to win it all. The Cougars have the top-ranked scoring defense in the country and terrific guard play on offense to complement it. Jamal Shead is arguably the best point guard in the nation, and J'wan Roberts is an X-Factor on both ends of the floor. Houston's path to the Final Four is favorable. The Cougars weren't able to reach the Final Four in their home state last spring, but this will be the year they run the table and win their first national championship in program history.

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