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MWF2014: Museums and the Web Florence 2014
February 18-21, 2014 | florence, italy.
Bridging the gap between museum and city experience with open access mobile guide platforms: a case study from Moscow
1. the borodino museum and the context around it.
Museum-panorama «The Battle of Borodino» is one of popular and well-visited museum in Moscow. Museum tells about the Russian campaign of Napoleon in 1812. The highlight of the museum is the panorama Borodino painted by an outstanding Russian battle-artist Franz Roubaud in 1912.
The museum is located in close proximity to the triumphal Arch dedicated to the victory over Napoleon, and across the road from the huge WWII Museum.
We see our Museum-pamorama as an organic part of a bigger “Open-air Memorial” dedicated to WWII and Napoleon campaigns and to the resistance of Russians. Moscow city was a central and the most critical point in both invasions, so its history is deeply interlinked with our museum. Therefore the stories of the museum become the stories of the city. When mobile technologies emerged the museum put a lot of efforts in “going beyond the walls”.
2. The scope of our Demonstration
We would like to present an overview of 3 years of learnings in our storytelling and the choices in technologies. We evolved from a hardware audio guide to the concept of open mobile platforms linking the visitors’ experience in the bigger context of the history of Moscow/Russia/Europe and in the context of other wars and dramatic events.
The presentation will cover:
- our quest for storytelling technologies: we chose 3 to stay with
- our quest for connecting our museum and the city of Moscow
- the extension towards the WWII museum to enhance the visitors’ experience
- the development of the project «History, I and Geography» within the Napoleon war museums throughout the Russia
- the development of our digital strategy towards the content openness
- the issues of mobile project development within limited budgets
- the change of our funding strategy towards content development
We will illustrate our presentation with a pro/cons analysis and will showcase our experiences with the technologies, communication materials, etc.
3. Why is our experience important for MWF?
- We do not have vast resources to order any software/hardware we wish. We found the solution which allows us to deliver the quality mobile services to our visitors inside and outside
- Our experience could be easily reproduced in any other museum without much costs
- We proved with our case that middle- and even small-size museums could be the leaders in Mobile revolution via usage of open & free mobile platforms
- Beyond-the-walls experience has huge potential to attract travelers
- Our story is 100% related to the conference theme “Open Museums and Smartcities: Storytelling and Connected Culture.”
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Vora and Company. In December 1963, Mr P. Vora, proprietor of Vora and Company, manufacturers of Blossom quick-cooking oats at Lucknow, sought counsel from the Small Industries Services Institute, Lucknow, regarding steps that might be taken to increase his company's sales. The company, which was organized in 1959, began selling its product ...
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In December 1963, Mr.P.K.Vora, proprietor of Vora and Company, manufacturers of Blossom quick - cooking oats, located at Lucknow, sought counsel from the Small Industries Service Institute at Locknow regarding steps that should be taken to increase the sale of his country. The company had been organized 1961; but even by December 1963 it had ...
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Thus Vora and Company received from the sale of each case the following: In North India Rs. 64.00 (Rs. 81.00 less 20%) In Bombay and South India Rs. 68.00 (Rs. 85.00 less 20%) Mr. Vora stated that reports received from the trade gave the list price of Champion Oats in North India as Rs. 93.00 per case.
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We found the solution which allows us to deliver the quality mobile services to our visitors inside and outside; Our experience could be easily reproduced in any other museum without much costs; We proved with our case that middle- and even small-size museums could be the leaders in Mobile revolution via usage of open & free mobile platforms
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