What's Your Question?

What Is a Case Study?

When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.

Deep Dive into a Topic

At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.

As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.

Study a Pattern

One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.

Gather Evidence

During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.

Present Findings

As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.

Draw Conclusions

Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.


case study sampling procedure

U.S. flag

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Logo of nihpa

Purposeful sampling for qualitative data collection and analysis in mixed method implementation research

Lawrence a. palinkas.

1 School of Social Work, University of Southern California, Los Angeles, CA 90089-0411

Sarah M. Horwitz

2 Department of Child and Adolescent Psychiatry, New York University, New York, NY

Carla A. Green

3 Center for Health Research, Kaiser Permanente Northwest, Portland, OR

Jennifer P. Wisdom

4 George Washington University, Washington DC

Naihua Duan

5 New York State Neuropsychiatric Institute and Department of Psychiatry, Columbia University, New York, NY

Kimberly Hoagwood

Purposeful sampling is widely used in qualitative research for the identification and selection of information-rich cases related to the phenomenon of interest. Although there are several different purposeful sampling strategies, criterion sampling appears to be used most commonly in implementation research. However, combining sampling strategies may be more appropriate to the aims of implementation research and more consistent with recent developments in quantitative methods. This paper reviews the principles and practice of purposeful sampling in implementation research, summarizes types and categories of purposeful sampling strategies and provides a set of recommendations for use of single strategy or multistage strategy designs, particularly for state implementation research.

Recently there have been several calls for the use of mixed method designs in implementation research ( Proctor et al., 2009 ; Landsverk et al., 2012 ; Palinkas et al. 2011 ; Aarons et al., 2012). This has been precipitated by the realization that the challenges of implementing evidence-based and other innovative practices, treatments, interventions and programs are sufficiently complex that a single methodological approach is often inadequate. This is particularly true of efforts to implement evidence-based practices (EBPs) in statewide systems where relationships among key stakeholders extend both vertically (from state to local organizations) and horizontally (between organizations located in different parts of a state). As in other areas of research, mixed method designs are viewed as preferable in implementation research because they provide a better understanding of research issues than either qualitative or quantitative approaches alone ( Palinkas et al., 2011 ). In such designs, qualitative methods are used to explore and obtain depth of understanding as to the reasons for success or failure to implement evidence-based practice or to identify strategies for facilitating implementation while quantitative methods are used to test and confirm hypotheses based on an existing conceptual model and obtain breadth of understanding of predictors of successful implementation ( Teddlie & Tashakkori, 2003 ).

Sampling strategies for quantitative methods used in mixed methods designs in implementation research are generally well-established and based on probability theory. In contrast, sampling strategies for qualitative methods in implementation studies are less explicit and often less evident. Although the samples for qualitative inquiry are generally assumed to be selected purposefully to yield cases that are “information rich” (Patton, 2001), there are no clear guidelines for conducting purposeful sampling in mixed methods implementation studies, particularly when studies have more than one specific objective. Moreover, it is not entirely clear what forms of purposeful sampling are most appropriate for the challenges of using both quantitative and qualitative methods in the mixed methods designs used in implementation research. Such a consideration requires a determination of the objectives of each methodology and the potential impact of selecting one strategy to achieve one objective on the selection of other strategies to achieve additional objectives.

In this paper, we present different approaches to the use of purposeful sampling strategies in implementation research. We begin with a review of the principles and practice of purposeful sampling in implementation research, a summary of the types and categories of purposeful sampling strategies, and a set of recommendations for matching the appropriate single strategy or multistage strategy to study aims and quantitative method designs.

Principles of Purposeful Sampling

Purposeful sampling is a technique widely used in qualitative research for the identification and selection of information-rich cases for the most effective use of limited resources ( Patton, 2002 ). This involves identifying and selecting individuals or groups of individuals that are especially knowledgeable about or experienced with a phenomenon of interest ( Cresswell & Plano Clark, 2011 ). In addition to knowledge and experience, Bernard (2002) and Spradley (1979) note the importance of availability and willingness to participate, and the ability to communicate experiences and opinions in an articulate, expressive, and reflective manner. In contrast, probabilistic or random sampling is used to ensure the generalizability of findings by minimizing the potential for bias in selection and to control for the potential influence of known and unknown confounders.

As Morse and Niehaus (2009) observe, whether the methodology employed is quantitative or qualitative, sampling methods are intended to maximize efficiency and validity. Nevertheless, sampling must be consistent with the aims and assumptions inherent in the use of either method. Qualitative methods are, for the most part, intended to achieve depth of understanding while quantitative methods are intended to achieve breadth of understanding ( Patton, 2002 ). Qualitative methods place primary emphasis on saturation (i.e., obtaining a comprehensive understanding by continuing to sample until no new substantive information is acquired) ( Miles & Huberman, 1994 ). Quantitative methods place primary emphasis on generalizability (i.e., ensuring that the knowledge gained is representative of the population from which the sample was drawn). Each methodology, in turn, has different expectations and standards for determining the number of participants required to achieve its aims. Quantitative methods rely on established formulae for avoiding Type I and Type II errors, while qualitative methods often rely on precedents for determining number of participants based on type of analysis proposed (e.g., 3-6 participants interviewed multiple times in a phenomenological study versus 20-30 participants interviewed once or twice in a grounded theory study), level of detail required, and emphasis of homogeneity (requiring smaller samples) versus heterogeneity (requiring larger samples) ( Guest, Bunce & Johnson., 2006 ; Morse & Niehaus, 2009 ; Padgett, 2008 ).

Types of purposeful sampling designs

There exist numerous purposeful sampling designs. Examples include the selection of extreme or deviant (outlier) cases for the purpose of learning from an unusual manifestations of phenomena of interest; the selection of cases with maximum variation for the purpose of documenting unique or diverse variations that have emerged in adapting to different conditions, and to identify important common patterns that cut across variations; and the selection of homogeneous cases for the purpose of reducing variation, simplifying analysis, and facilitating group interviewing. A list of some of these strategies and examples of their use in implementation research is provided in Table 1 .

Purposeful sampling strategies in implementation research

Embedded in each strategy is the ability to compare and contrast, to identify similarities and differences in the phenomenon of interest. Nevertheless, some of these strategies (e.g., maximum variation sampling, extreme case sampling, intensity sampling, and purposeful random sampling) are used to identify and expand the range of variation or differences, similar to the use of quantitative measures to describe the variability or dispersion of values for a particular variable or variables, while other strategies (e.g., homogeneous sampling, typical case sampling, criterion sampling, and snowball sampling) are used to narrow the range of variation and focus on similarities. The latter are similar to the use of quantitative central tendency measures (e.g., mean, median, and mode). Moreover, certain strategies, like stratified purposeful sampling or opportunistic or emergent sampling, are designed to achieve both goals. As Patton (2002 , p. 240) explains, “the purpose of a stratified purposeful sample is to capture major variations rather than to identify a common core, although the latter may also emerge in the analysis. Each of the strata would constitute a fairly homogeneous sample.”

Challenges to use of purposeful sampling

Despite its wide use, there are numerous challenges in identifying and applying the appropriate purposeful sampling strategy in any study. For instance, the range of variation in a sample from which purposive sample is to be taken is often not really known at the outset of a study. To set as the goal the sampling of information-rich informants that cover the range of variation assumes one knows that range of variation. Consequently, an iterative approach of sampling and re-sampling to draw an appropriate sample is usually recommended to make certain the theoretical saturation occurs ( Miles & Huberman, 1994 ). However, that saturation may be determined a-priori on the basis of an existing theory or conceptual framework, or it may emerge from the data themselves, as in a grounded theory approach ( Glaser & Strauss, 1967 ). Second, there are a not insignificant number in the qualitative methods field who resist or refuse systematic sampling of any kind and reject the limiting nature of such realist, systematic, or positivist approaches. This includes critics of interventions and “bottom up” case studies and critiques. However, even those who equate purposeful sampling with systematic sampling must offer a rationale for selecting study participants that is linked with the aims of the investigation (i.e., why recruit these individuals for this particular study? What qualifies them to address the aims of the study?). While systematic sampling may be associated with a post-positivist tradition of qualitative data collection and analysis, such sampling is not inherently limited to such analyses and the need for such sampling is not inherently limited to post-positivist qualitative approaches ( Patton, 2002 ).

Purposeful Sampling in Implementation Research

Characteristics of implementation research.

In implementation research, quantitative and qualitative methods often play important roles, either simultaneously or sequentially, for the purpose of answering the same question through convergence of results from different sources, answering related questions in a complementary fashion, using one set of methods to expand or explain the results obtained from use of the other set of methods, using one set of methods to develop questionnaires or conceptual models that inform the use of the other set, and using one set of methods to identify the sample for analysis using the other set of methods ( Palinkas et al., 2011 ). A review of mixed method designs in implementation research conducted by Palinkas and colleagues (2011) revealed seven different sequential and simultaneous structural arrangements, five different functions of mixed methods, and three different ways of linking quantitative and qualitative data together. However, this review did not consider the sampling strategies involved in the types of quantitative and qualitative methods common to implementation research, nor did it consider the consequences of the sampling strategy selected for one method or set of methods on the choice of sampling strategy for the other method or set of methods. For instance, one of the most significant challenges to sampling in sequential mixed method designs lies in the limitations the initial method may place on sampling for the subsequent method. As Morse and Neihaus (2009) observe, when the initial method is qualitative, the sample selected may be too small and lack randomization necessary to fulfill the assumptions for a subsequent quantitative analysis. On the other hand, when the initial method is quantitative, the sample selected may be too large for each individual to be included in qualitative inquiry and lack purposeful selection to reduce the sample size to one more appropriate for qualitative research. The fact that potential participants were recruited and selected at random does not necessarily make them information rich.

A re-examination of the 22 studies and an additional 6 studies published since 2009 revealed that only 5 studies ( Aarons & Palinkas, 2007 ; Bachman et al., 2009 ; Palinkas et al., 2011 ; Palinkas et al., 2012 ; Slade et al., 2003) made a specific reference to purposeful sampling. An additional three studies ( Henke et al., 2008 ; Proctor et al., 2007 ; Swain et al., 2010 ) did not make explicit reference to purposeful sampling but did provide a rationale for sample selection. The remaining 20 studies provided no description of the sampling strategy used to identify participants for qualitative data collection and analysis; however, a rationale could be inferred based on a description of who were recruited and selected for participation. Of the 28 studies, 3 used more than one sampling strategy. Twenty-one of the 28 studies (75%) used some form of criterion sampling. In most instances, the criterion used is related to the individual’s role, either in the research project (i.e., trainer, team leader), or the agency (program director, clinical supervisor, clinician); in other words, criterion of inclusion in a certain category (criterion-i), in contrast to cases that are external to a specific criterion (criterion-e). For instance, in a series of studies based on the National Implementing Evidence-Based Practices Project, participants included semi-structured interviews with consultant trainers and program leaders at each study site ( Brunette et al., 2008 ; Marshall et al., 2008 ; Marty et al., 2007; Rapp et al., 2010 ; Woltmann et al., 2008 ). Six studies used some form of maximum variation sampling to ensure representativeness and diversity of organizations and individual practitioners. Two studies used intensity sampling to make contrasts. Aarons and Palinkas (2007) , for example, purposefully selected 15 child welfare case managers representing those having the most positive and those having the most negative views of SafeCare, an evidence-based prevention intervention, based on results of a web-based quantitative survey asking about the perceived value and usefulness of SafeCare. Kramer and Burns (2008) recruited and interviewed clinicians providing usual care and clinicians who dropped out of a study prior to consent to contrast with clinicians who provided the intervention under investigation. One study ( Hoagwood et al., 2007 ), used a typical case approach to identify participants for a qualitative assessment of the challenges faced in implementing a trauma-focused intervention for youth. One study ( Green & Aarons, 2011 ) used a combined snowball sampling/criterion-i strategy by asking recruited program managers to identify clinicians, administrative support staff, and consumers for project recruitment. County mental directors, agency directors, and program managers were recruited to represent the policy interests of implementation while clinicians, administrative support staff and consumers were recruited to represent the direct practice perspectives of EBP implementation.

Table 2 below provides a description of the use of different purposeful sampling strategies in mixed methods implementation studies. Criterion-i sampling was most frequently used in mixed methods implementation studies that employed a simultaneous design where the qualitative method was secondary to the quantitative method or studies that employed a simultaneous structure where the qualitative and quantitative methods were assigned equal priority. These mixed method designs were used to complement the depth of understanding afforded by the qualitative methods with the breadth of understanding afforded by the quantitative methods (n = 13), to explain or elaborate upon the findings of one set of methods (usually quantitative) with the findings from the other set of methods (n = 10), or to seek convergence through triangulation of results or quantifying qualitative data (n = 8). The process of mixing methods in the large majority (n = 18) of these studies involved embedding the qualitative study within the larger quantitative study. In one study (Goia & Dziadosz, 2008), criterion sampling was used in a simultaneous design where quantitative and qualitative data were merged together in a complementary fashion, and in two studies (Aarons et al., 2012; Zazelli et al., 2008 ), quantitative and qualitative data were connected together, one in sequential design for the purpose of developing a conceptual model ( Zazelli et al., 2008 ), and one in a simultaneous design for the purpose of complementing one another (Aarons et al., 2012). Three of the six studies that used maximum variation sampling used a simultaneous structure with quantitative methods taking priority over qualitative methods and a process of embedding the qualitative methods in a larger quantitative study ( Henke et al., 2008 ; Palinkas et al., 2010; Slade et al., 2008 ). Two of the six studies used maximum variation sampling in a sequential design ( Aarons et al., 2009 ; Zazelli et al., 2008 ) and one in a simultaneous design (Henke et al., 2010) for the purpose of development, and three used it in a simultaneous design for complementarity ( Bachman et al., 2009 ; Henke et al., 2008; Palinkas, Ell, Hansen, Cabassa, & Wells, 2011 ). The two studies relying upon intensity sampling used a simultaneous structure for the purpose of either convergence or expansion, and both studies involved a qualitative study embedded in a larger quantitative study ( Aarons & Palinkas, 2007 ; Kramer & Burns, 2008 ). The single typical case study involved a simultaneous design where the qualitative study was embedded in a larger quantitative study for the purpose of complementarity ( Hoagwood et al., 2007 ). The snowball/maximum variation study involved a sequential design where the qualitative study was merged into the quantitative data for the purpose of convergence and conceptual model development ( Green & Aarons, 2011 ). Although not used in any of the 28 implementation studies examined here, another common sequential sampling strategy is using criteria sampling of the larger quantitative sample to produce a second-stage qualitative sample in a manner similar to maximum variation sampling, except that the former narrows the range of variation while the latter expands the range.

Purposeful sampling strategies and mixed method designs in implementation research

Criterion-i sampling as a purposeful sampling strategy shares many characteristics with random probability sampling, despite having different aims and different procedures for identifying and selecting potential participants. In both instances, study participants are drawn from agencies, organizations or systems involved in the implementation process. Individuals are selected based on the assumption that they possess knowledge and experience with the phenomenon of interest (i.e., the implementation of an EBP) and thus will be able to provide information that is both detailed (depth) and generalizable (breadth). Participants for a qualitative study, usually service providers, consumers, agency directors, or state policy-makers, are drawn from the larger sample of participants in the quantitative study. They are selected from the larger sample because they meet the same criteria, in this case, playing a specific role in the organization and/or implementation process. To some extent, they are assumed to be “representative” of that role, although implementation studies rarely explain the rationale for selecting only some and not all of the available role representatives (i.e., recruiting 15 providers from an agency for semi-structured interviews out of an available sample of 25 providers). From the perspective of qualitative methodology, participants who meet or exceed a specific criterion or criteria possess intimate (or, at the very least, greater) knowledge of the phenomenon of interest by virtue of their experience, making them information-rich cases.

However, criterion sampling may not be the most appropriate strategy for implementation research because by attempting to capture both breadth and depth of understanding, it may actually be inadequate to the task of accomplishing either. Although qualitative methods are often contrasted with quantitative methods on the basis of depth versus breadth, they actually require elements of both in order to provide a comprehensive understanding of the phenomenon of interest. Ideally, the goal of achieving theoretical saturation by providing as much detail as possible involves selection of individuals or cases that can ensure all aspects of that phenomenon are included in the examination and that any one aspect is thoroughly examined. This goal, therefore, requires an approach that sequentially or simultaneously expands and narrows the field of view, respectively. By selecting only individuals who meet a specific criterion defined on the basis of their role in the implementation process or who have a specific experience (e.g., engaged only in an implementation defined as successful or only in one defined as unsuccessful), one may fail to capture the experiences or activities of other groups playing other roles in the process. For instance, a focus only on practitioners may fail to capture the insights, experiences, and activities of consumers, family members, agency directors, administrative staff, or state policy leaders in the implementation process, thus limiting the breadth of understanding of that process. On the other hand, selecting participants on the basis of whether they were a practitioner, consumer, director, staff, or any of the above, may fail to identify those with the greatest experience or most knowledgeable or most able to communicate what they know and/or have experienced, thus limiting the depth of understanding of the implementation process.

To address the potential limitations of criterion sampling, other purposeful sampling strategies should be considered and possibly adopted in implementation research ( Figure 1 ). For instance, strategies placing greater emphasis on breadth and variation such as maximum variation, extreme case, confirming and disconfirming case sampling are better suited for an examination of differences, while strategies placing greater emphasis on depth and similarity such as homogeneous, snowball, and typical case sampling are better suited for an examination of commonalities or similarities, even though both types of sampling strategies include a focus on both differences and similarities. Alternatives to criterion sampling may be more appropriate to the specific functions of mixed methods, however. For instance, using qualitative methods for the purpose of complementarity may require that a sampling strategy emphasize similarity if it is to achieve depth of understanding or explore and develop hypotheses that complement a quantitative probability sampling strategy achieving breadth of understanding and testing hypotheses ( Kemper et al., 2003 ). Similarly, mixed methods that address related questions for the purpose of expanding or explaining results or developing new measures or conceptual models may require a purposeful sampling strategy aiming for similarity that complements probability sampling aiming for variation or dispersion. A narrowly focused purposeful sampling strategy for qualitative analysis that “complements” a broader focused probability sample for quantitative analysis may help to achieve a balance between increasing inference quality/trustworthiness (internal validity) and generalizability/transferability (external validity). A single method that focuses only on a broad view may decrease internal validity at the expense of external validity ( Kemper et al., 2003 ). On the other hand, the aim of convergence (answering the same question with either method) may suggest use of a purposeful sampling strategy that aims for breadth that parallels the quantitative probability sampling strategy.

An external file that holds a picture, illustration, etc.
Object name is nihms-538401-f0001.jpg

Purposeful and Random Sampling Strategies for Mixed Method Implementation Studies

An external file that holds a picture, illustration, etc.
Object name is nihms-538401-ig0002.jpg

Furthermore, the specific nature of implementation research suggests that a multistage purposeful sampling strategy be used. Three different multistage sampling strategies are illustrated in Figure 1 below. Several qualitative methodologists recommend sampling for variation (breadth) before sampling for commonalities (depth) ( Glaser, 1978 ; Bernard, 2002 ) (Multistage I). Also known as a “funnel approach”, this strategy is often recommended when conducting semi-structured interviews ( Spradley, 1979 ) or focus groups ( Morgan, 1997 ). This approach begins with a broad view of the topic and then proceeds to narrow down the conversation to very specific components of the topic. However, as noted earlier, the lack of a clear understanding of the nature of the range may require an iterative approach where each stage of data analysis helps to determine subsequent means of data collection and analysis ( Denzen, 1978 ; Patton, 2001) (Multistage II). Similarly, multistage purposeful sampling designs like opportunistic or emergent sampling, allow the option of adding to a sample to take advantage of unforeseen opportunities after data collection has been initiated (Patton, 2001, p. 240) (Multistage III). Multistage I models generally involve two stages, while a Multistage II model requires a minimum of 3 stages, alternating from sampling for variation to sampling for similarity. A Multistage III model begins with sampling for variation and ends with sampling for similarity, but may involve one or more intervening stages of sampling for variation or similarity as the need or opportunity arises.

Multistage purposeful sampling is also consistent with the use of hybrid designs to simultaneously examine intervention effectiveness and implementation. An extension of the concept of “practical clinical trials” ( Tunis, Stryer & Clancey, 2003 ), effectiveness-implementation hybrid designs provide benefits such as more rapid translational gains in clinical intervention uptake, more effective implementation strategies, and more useful information for researchers and decision makers ( Curran et al., 2012 ). Such designs may give equal priority to the testing of clinical treatments and implementation strategies (Hybrid Type 2) or give priority to the testing of treatment effectiveness (Hybrid Type 1) or implementation strategy (Hybrid Type 3). Curran and colleagues (2012) suggest that evaluation of the intervention’s effectiveness will require or involve use of quantitative measures while evaluation of the implementation process will require or involve use of mixed methods. When conducting a Hybrid Type 1 design (conducting a process evaluation of implementation in the context of a clinical effectiveness trial), the qualitative data could be used to inform the findings of the effectiveness trial. Thus, an effectiveness trial that finds substantial variation might purposefully select participants using a broader strategy like sampling for disconfirming cases to account for the variation. For instance, group randomized trials require knowledge of the contexts and circumstances similar and different across sites to account for inevitable site differences in interventions and assist local implementations of an intervention ( Bloom & Michalopoulos, 2013 ; Raudenbush & Liu, 2000 ). Alternatively, a narrow strategy may be used to account for the lack of variation. In either instance, the choice of a purposeful sampling strategy is determined by the outcomes of the quantitative analysis that is based on a probability sampling strategy. In Hybrid Type 2 and Type 3 designs where the implementation process is given equal or greater priority than the effectiveness trial, the purposeful sampling strategy must be first and foremost consistent with the aims of the implementation study, which may be to understand variation, central tendencies, or both. In all three instances, the sampling strategy employed for the implementation study may vary based on the priority assigned to that study relative to the effectiveness trial. For instance, purposeful sampling for a Hybrid Type 1 design may give higher priority to variation and comparison to understand the parameters of implementation processes or context as a contribution to an understanding of effectiveness outcomes (i.e., using qualitative data to expand upon or explain the results of the effectiveness trial), In effect, these process measures could be seen as modifiers of innovation/EBP outcome. In contrast, purposeful sampling for a Hybrid Type 3 design may give higher priority to similarity and depth to understand the core features of successful outcomes only.

Finally, multistage sampling strategies may be more consistent with innovations in experimental designs representing alternatives to the classic randomized controlled trial in community-based settings that have greater feasibility, acceptability, and external validity. While RCT designs provide the highest level of evidence, “in many clinical and community settings, and especially in studies with underserved populations and low resource settings, randomization may not be feasible or acceptable” ( Glasgow, et al., 2005 , p. 554). Randomized trials are also “relatively poor in assessing the benefit from complex public health or medical interventions that account for individual preferences for or against certain interventions, differential adherence or attrition, or varying dosage or tailoring of an intervention to individual needs” ( Brown et al., 2009 , p. 2). Several alternatives to the randomized design have been proposed, such as “interrupted time series,” “multiple baseline across settings” or “regression-discontinuity” designs. Optimal designs represent one such alternative to the classic RCT and are addressed in detail by Duan and colleagues (this issue) . Like purposeful sampling, optimal designs are intended to capture information-rich cases, usually identified as individuals most likely to benefit from the experimental intervention. The goal here is not to identify the typical or average patient, but patients who represent one end of the variation in an extreme case, intensity sampling, or criterion sampling strategy. Hence, a sampling strategy that begins by sampling for variation at the first stage and then sampling for homogeneity within a specific parameter of that variation (i.e., one end or the other of the distribution) at the second stage would seem the best approach for identifying an “optimal” sample for the clinical trial.

Another alternative to the classic RCT are the adaptive designs proposed by Brown and colleagues ( Brown et al, 2006 ; Brown et al., 2008 ; Brown et al., 2009 ). Adaptive designs are a sequence of trials that draw on the results of existing studies to determine the next stage of evaluation research. They use cumulative knowledge of current treatment successes or failures to change qualities of the ongoing trial. An adaptive intervention modifies what an individual subject (or community for a group-based trial) receives in response to his or her preferences or initial responses to an intervention. Consistent with multistage sampling in qualitative research, the design is somewhat iterative in nature in the sense that information gained from analysis of data collected at the first stage influences the nature of the data collected, and the way they are collected, at subsequent stages ( Denzen, 1978 ). Furthermore, many of these adaptive designs may benefit from a multistage purposeful sampling strategy at early phases of the clinical trial to identify the range of variation and core characteristics of study participants. This information can then be used for the purposes of identifying optimal dose of treatment, limiting sample size, randomizing participants into different enrollment procedures, determining who should be eligible for random assignment (as in the optimal design) to maximize treatment adherence and minimize dropout, or identifying incentives and motives that may be used to encourage participation in the trial itself.

Alternatives to the classic RCT design may also be desirable in studies that adopt a community-based participatory research framework ( Minkler & Wallerstein, 2003 ), considered to be an important tool on conducting implementation research ( Palinkas & Soydan, 2012 ). Such frameworks suggest that identification and recruitment of potential study participants will place greater emphasis on the priorities and “local knowledge” of community partners than on the need to sample for variation or uniformity. In this instance, the first stage of sampling may approximate the strategy of sampling politically important cases ( Patton, 2002 ) at the first stage, followed by other sampling strategies intended to maximize variations in stakeholder opinions or experience.

On the basis of this review, the following recommendations are offered for the use of purposeful sampling in mixed method implementation research. First, many mixed methods studies in health services research and implementation science do not clearly identify or provide a rationale for the sampling procedure for either quantitative or qualitative components of the study ( Wisdom et al., 2011 ), so a primary recommendation is for researchers to clearly describe their sampling strategies and provide the rationale for the strategy.

Second, use of a single stage strategy for purposeful sampling for qualitative portions of a mixed methods implementation study should adhere to the same general principles that govern all forms of sampling, qualitative or quantitative. Kemper and colleagues (2003) identify seven such principles: 1) the sampling strategy should stem logically from the conceptual framework as well as the research questions being addressed by the study; 2) the sample should be able to generate a thorough database on the type of phenomenon under study; 3) the sample should at least allow the possibility of drawing clear inferences and credible explanations from the data; 4) the sampling strategy must be ethical; 5) the sampling plan should be feasible; 6) the sampling plan should allow the researcher to transfer/generalize the conclusions of the study to other settings or populations; and 7) the sampling scheme should be as efficient as practical.

Third, the field of implementation research is at a stage itself where qualitative methods are intended primarily to explore the barriers and facilitators of EBP implementation and to develop new conceptual models of implementation process and outcomes. This is especially important in state implementation research, where fiscal necessities are driving policy reforms for which knowledge about EBP implementation barriers and facilitators are urgently needed. Thus a multistage strategy for purposeful sampling should begin first with a broader view with an emphasis on variation or dispersion and move to a narrow view with an emphasis on similarity or central tendencies. Such a strategy is necessary for the task of finding the optimal balance between internal and external validity.

Fourth, if we assume that probability sampling will be the preferred strategy for the quantitative components of most implementation research, the selection of a single or multistage purposeful sampling strategy should be based, in part, on how it relates to the probability sample, either for the purpose of answering the same question (in which case a strategy emphasizing variation and dispersion is preferred) or the for answering related questions (in which case, a strategy emphasizing similarity and central tendencies is preferred).

Fifth, it should be kept in mind that all sampling procedures, whether purposeful or probability, are designed to capture elements of both similarity and differences, of both centrality and dispersion, because both elements are essential to the task of generating new knowledge through the processes of comparison and contrast. Selecting a strategy that gives emphasis to one does not mean that it cannot be used for the other. Having said that, our analysis has assumed at least some degree of concordance between breadth of understanding associated with quantitative probability sampling and purposeful sampling strategies that emphasize variation on the one hand, and between the depth of understanding and purposeful sampling strategies that emphasize similarity on the other hand. While there may be some merit to that assumption, depth of understanding requires both an understanding of variation and common elements.

Finally, it should also be kept in mind that quantitative data can be generated from a purposeful sampling strategy and qualitative data can be generated from a probability sampling strategy. Each set of data is suited to a specific objective and each must adhere to a specific set of assumptions and requirements. Nevertheless, the promise of mixed methods, like the promise of implementation science, lies in its ability to move beyond the confines of existing methodological approaches and develop innovative solutions to important and complex problems. For states engaged in EBP implementation, the need for these solutions is urgent.

An external file that holds a picture, illustration, etc.
Object name is nihms-538401-f0004.jpg

Multistage Purposeful Sampling Strategies


This study was funded through a grant from the National Institute of Mental Health (P30-MH090322: K. Hoagwood, PI).

University Logo


Bok Center Logo

Statistical Sampling Case Study

To learn about sampling techniques in social science research, students practice tackling a real-world research problem through discussing a hypothetical case..

Class: Sociology 128: Models of Social Science Research

Introduction/Background: This course introduces sociology students to concepts and strategies in social science research. In week five, students learn about nonrandom and random sampling techniques (snowball sampling, simple random sampling, etc.). In discussion section later that week, students apply this knowledge to a hypothetical case study where a researcher aims to study the experiences of homeless people in the United States.

Before Class:

  Students learned about the pros and cons of various sampling techniques in lecture.

During Class:

Students left class with a deep understanding of a hypothetical research scenario and the various considerations they would have to take into account when deciding how to sample a population. They would later use this knowledge in developing their group projects at the end of the semester.

The research scenario prompt, attached

Submitted by Matthew Clair, Teaching Fellow, Harvard Department of Sociology

More activities like this

Further Filter By

Activity type.

Learning Objective

Length of Activity

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on January 30, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

See an example

case study sampling procedure

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, January 30). What Is a Case Study? | Definition, Examples & Methods. Scribbr. Retrieved March 7, 2023, from

Is this article helpful?

Shona McCombes

Shona McCombes

Other students also liked, primary vs. secondary sources | difference & examples, what is a theoretical framework | guide to organizing, what is action research | definition & examples, what is your plagiarism score.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

47 10.2 Sampling in qualitative research

Learning objectives.

Qualitative researchers typically make sampling choices that enable them to achieve a deep understanding of the phenomenon they are studying. In this section, we’ll examine the techniques that qualitative researchers typically employ when sampling as well as the various types of samples that qualitative researchers are most likely to use in their work.

Nonprobability sampling

Nonprobability sampling refers to sampling techniques for which a person’s likelihood of being selected for membership in the sample is unknown. Since we don’t know the likelihood of selection, we don’t know whether a nonprobability sample is truly representative of a larger population. That’s okay because generalizing to a larger population is not the goal with nonprobability samples or qualitative research. That said, this does not mean that nonprobability samples are drawn arbitrarily or without any specific purpose in mind (that would mean committing one of the errors of informal inquiry discussed in Chapter 1). Later, we’ll look more closely at the process of selecting research elements when drawing a nonprobability sample. First, let’s consider why a researcher might choose to use a nonprobability sample.

two people filling out a clipboard survey in a crowd of people

When are nonprobability samples ideal? One instance might be when we’re starting a big research project. For example, if we are conducting survey research, we may want to administer a draft of our survey to a few people who resemble the folks we’re interested in studying so they can help work out potential kinks. We might also use a nonprobability sample if we’re conducting a pilot study or exploratory research, as it would be a quick way to gather some initial data and help us get a feel of the lay of the land before conducting a more extensive study. From these examples, we can see that nonprobability samples are useful for setting up, framing, or beginning any type of research, but it isn’t just early stage research that relies on and benefits from nonprobability sampling techniques. Researchers also use nonprobability samples in full-blown research projects. These projects are usually qualitative in nature, where the researcher’s goal is in-depth, idiographic understanding rather than more general, nomothetic understanding.

Types of nonprobability samples

There are several types of nonprobability samples that researchers use. These include purposive samples, snowball samples, quota samples, and convenience samples. While the latter two strategies may be used by quantitative researchers from time to time, they are more typically employed in qualitative research. They are both nonprobability methods, so we include them in this section of the chapter.

To draw a purposive sample , a researcher selects participants from their sampling frame because they have characteristics that the researcher desires. A researcher begins with specific characteristics in mind that they wish to examine and then they seek out research participants who cover that full range of characteristics. For example, if you are studying mental health supports on your campus, you want to be sure to include not only students, but also mental health practitioners and student affairs administrators. You might also select students who currently use mental health supports, those who dropped out of supports, and those who are waiting to receive supports. The ‘purposive’ part of purposive sampling comes from intentionally selecting specific participants because you know they have characteristics that you need in your sample, like being an administrator or dropping out of mental health supports.

Note that these are different than inclusion criteria, which are more general requirements a person must possess to be a part of your sample. For example, one of the inclusion criteria for a study of your campus’ mental health supports might be that participants had to have visited the mental health center in the past year. Differently, purposive sampling assumes that you know individuals’ characteristics and recruit them based on these criteria. For example, I might recruit Jane for my study because they stopped seeking supports this month, or I might recruit JD because they have worked at the center for many years.

Also, it is important to recognize that purposive sampling requires the researcher to have information about the participants prior to recruitment. In other words, you need to know their perspectives or experiences before you know whether you want them in your sample. While many of my students claim they are using purposive sampling by “recruiting people from the health center,” or something along those lines, purposive sampling involves recruiting specific people based on the characteristics and perspectives they bring to your sample. To solidify this concept, let’s imagine we are recruiting a focus group. In this case, a purposive sample might gather clinicians, current patients, administrators, staff, and former patients so they can talk as a group. Purposive sampling would seek out people that have each of those attributes.

Quota sampling takes purposive sampling one step further by identifying categories that are important to the study and for which there is likely to be some variation. In this nonprobability sampling method, subgroups are created based on each category, the researcher decides how many people to include from each subgroup, and then collects data from that number for each subgroup. Let’s consider a study of student satisfaction with on-campus housing. Perhaps there are two types of housing on your campus: apartments that include full kitchens and dorm rooms where residents do not cook for themselves and instead eat in a dorm cafeteria. As a researcher, you might wish to understand how satisfaction varies across these two types of housing arrangements. Perhaps you have the time and resources to interview 20 campus residents, so you decide to interview 10 from each housing type. In addition, it is possible that your review of literature on the topic suggests that campus housing experiences vary by gender. If that is that case, perhaps you’ll decide on four important subgroups: men who live in apartments, women who live in apartments, men who live in dorm rooms, and women who live in dorm rooms. Your quota sample would include five people from each of the four subgroups.

In 1936, up-and-coming pollster George Gallup made history when he successfully predicted the outcome of the presidential election using quota sampling methods. The Literary Digest, the leading polling entity at the time, predicted that Alfred Landon would beat Franklin Roosevelt in the presidential election by a landslide, but Gallup’s polling disagreed. Gallup successfully predicted Roosevelt’s win and subsequent elections based on quota samples, but in 1948, Gallup incorrectly predicted that Dewey would beat Truman in the US presidential election. [1] Among other problems, Gallup’s quota categories did not represent those who actually voted (Neuman, 2007). [2] This underscores the point that one should avoid attempting to make statistical generalizations from data collected using quota sampling methods. [3] While quota sampling offers the strength of helping the researcher account for potentially relevant variation across study elements, it would be a mistake to think of this strategy as yielding statistically representative findings. For that, you need probability sampling, which we will discuss in the next section.

Qualitative researchers can also use snowball sampling techniques to identify study participants. In snowball sampling , a researcher identifies one or two people they would like to include in their study but then relies on those initial participants to help identify additional study participants. Thus, the researcher’s sample builds and becomes larger as the study continues, much as a snowball builds and becomes larger as it rolls through the snow. Snowball sampling is an especially useful strategy when a researcher wishes to study a stigmatized group or behavior. For example, a researcher interested in studying how people with genital herpes cope with their medical condition would be unlikely to find many participants by posting an ad in the newspaper or by announcing the study at a social gathering. Instead, the researcher might know someone with the condition, interview that person, and ask the person to refer others they may know with the genital herpes to contact you to participate in the study. Having a previous participant vouch for the researcher may help new potential participants feel more comfortable about being included in the study.

a person pictured next to a network of associates and their interrelationships noted through lines connecting the photos

Snowball sampling is sometimes referred to as chain referral sampling. One research participant refers another, and that person refers another, and that person refers another—thus a chain of potential participants is identified. Aside from being a useful strategy for stigmatized groups, snowball sampling is also useful when the interest group may be difficult to find or the group may be relatively rare. This was the case for Steven Kogan and colleagues (Kogan, Wejnert, Chen, Brody, & Slater, 2011) [4] who wished to study the sexual behaviors of non-college-bound African American young adults who lived in high-poverty rural areas. The researchers initially relied on their own networks to identify study participants, but members of the study’s target population were not easy to find. Access to the networks of initial study participants was very important for identifying additional participants in their situation. Initial participants were given coupons to pass on to others they knew who qualified for the study. Participants were given an added incentive for referring eligible study participants; they received $50 for participating in the study and an additional $20 for each person they recruited who also participated in the study. Using this strategy, Kogan and colleagues succeeded in recruiting 292 study participants.

Finally, convenience sampling is another nonprobability sampling strategy that is employed by both qualitative and quantitative researchers. To draw a convenience sample, a researcher simply collects data from people or other relevant elements that they can access conveniently. Also known as availability sampling, convenience sampling is the most useful in exploratory research or student projects where probability sampling is too costly or difficult. If you’ve ever been interviewed by a fellow student for a class project, you have likely been a part of a convenience sample. While convenience samples offer one major benefit—convenience—they do not offer the rigor needed to make conclusions about larger populations. In the next section on probability sampling, we will discuss this concept in greater detail.

Key Takeaways

Convenience sample – researcher gathers data from whatever cases happen to be convenient

Nonprobability sampling – sampling techniques for which a person’s likelihood of being selected for membership in the sample is unknown

Purposive sample – when a researcher seeks out participants with specific characteristics

Quota sample – when a researcher selects cases from within several different subgroups

Snowball sample – when a researcher relies on participant referrals to recruit new participants

Image attributions

business by helpsg CC-0

network by geralt CC-0

Scientific Inquiry in Social Work by Matthew DeCarlo is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book


  1. Case Study Sampling Designs

    case study sampling procedure

  2. Case Study Sampling Designs

    case study sampling procedure

  3. Scheme of the case study procedure

    case study sampling procedure

  4. Types Of Probability Sampling : PPT

    case study sampling procedure

  5. shows the results of the procedure detailed above for the case study...

    case study sampling procedure

  6. Importance of a Case Study

    case study sampling procedure



  2. Lec-1,Sampling in Research Methodology

  3. sampling techniques in research(Amharic)

  4. Sampling basic recap part # 1

  5. Basic principles of sampling

  6. Sampling


  1. What Is a Case Study?

    When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to lear...

  2. Why Are Case Studies Important?

    Case studies are important because they help make something being discussed more realistic for both teachers and learners. Case studies help students to see that what they have learned is not purely theoretical but instead can serve to crea...

  3. What Are Some Examples of Case Studies?

    Examples of a case study could be anything from researching why a single subject has nightmares when they sleep in their new apartment, to why a group of people feel uncomfortable in heavily populated areas. A case study is an in-depth anal...

  4. Developing Sampling Frame for Case Study: Challenges and ...

    However, qualitative researchers should not take sampling procedures too lightly, and if they do, it will affect the richness and the.

  5. Learn About Case Study Sampling

    Case study is a form of qualitative analysis. It is a very popular method and involves very careful and complete enumeration of an individual or a community

  6. What is the sampling suited for a single case study?

    Case studies are qualitative in nature and does not subscribe to the quantitative conventions of sampling. It is called purposive sampling, where the informants

  7. Purposeful sampling for qualitative data collection and analysis in

    Purposeful sampling is a technique widely used in qualitative research for the identification and selection of information-rich cases for the most effective

  8. Sampling in case study research

    In case study research the process of sampling encapsulates a variety issues that the researcher needs to take into consideration. These include deciding upon (

  9. What would be the right sampling technique for a research involving

    So, we assume the question is about choosing a sample of employees from each of them. First off, this is a case study, which itself implies that

  10. Statistical Sampling Case Study

    In week five, students learn about nonrandom and random sampling techniques (snowball sampling, simple random sampling, etc.). In discussion section later that

  11. Case Studies of sampling methods to find the probability ...

    Case Studies of sampling methods to find the probability of sample mean | CAIIB | ABM - Part 1#caiib #abmcaiib #casestudy #caiibvideos

  12. What Is a Case Study?

    Example of a mixed methods case study For a case study of a wind farm development in a rural area, you could collect quantitative data on

  13. 47. 10.2 Sampling in qualitative research

    In this nonprobability sampling method, subgroups are created based on each category, the researcher decides how many people to include from each subgroup, and

  14. Qualitative Case Study Guidelines

    The extent to which a measurement, sampling, or analytic method systematically underestimates or overestimates the true value of an attribute. Case Study.