thesis questionnaire about online shopping

• 33 Online Shopping Questionnaire + [Template Examples]

Online shopping is increasingly becoming the most preferred shopping option across the globe. In 2019 alone, an estimated 1.92 billion people purchased goods or services online. This has created a need to offer good customer service to online shoppers, which is why you need an online shopping questionnaire. 

An online shopping questionnaire helps you to study users’ behaviors, experiences, and preferences as they shop items from your e-commerce store. In this article, we will discuss 33 questions you should include in your online shopping questionnaire to help you understand your customers’ needs. 

Online Shopping Survey Questions  

The types of questions listed in your online shopping survey must reflect the aims and objectives of the data collection process. Also, be sure to ask good survey questions that allow respondents to freely communicate their thoughts and perceptions without boxing them into a corner. 

Close-ended questions, open-ended questions , and dichotomous questions are examples of good survey questions that you can add to your online shopping survey. 

Close-Ended Questions

A close-ended question is a type of survey question that restricts respondents to a set of answer-options to choose from. In other words, the researcher provides options for you to choose from in response to the question. Close-ended questions help you to gather quantitative data . 

11 Close-ended Questions for an Online Shopping Questionnaire 

How often do you shop on this site, choose 2 products you buy frequently on this site..

• Accessories
• Perfumes and Oils
• Skincare products

What is the biggest challenge you face with shopping online?

• Slow checkout time
• Lack of products I want
• Slow webpage response time 

How likely are you to recommend this site to other online shoppers?

• Very likely
• Somewhat likely
• Very unlikely

What is your biggest concern about online shopping?

• Breach of personal information
• Breach of payment details
• Poor internet connection

How much do you spend on online shopping every month?

• Less than 100 USD
• $100 – $500
• $500 – $1000
• More than 1000 USD 

How many times do you shop online in a month?

• More than thrice 

Which payment method do you prefer for online shopping?

• Payment Gateways
• Bank transfer

How would you rate your overall online shopping experience?

How likely are you to return to this webpage for your online shopping.

• Highly unlikely 

What is your gender?

• Others. Please state
• Prefer not to say

Open-Ended Questions

This is a type of survey question that does not limit respondents to predetermined answers. Open-ended questions allow you to fully communicate your ideas and perceptions in response to a question. You can describe them as free-form survey questions. 

Examples of Open-Ended Questions in an Online Shopping Questionnaire   

• Describe your online shopping experience with us . This question allows your customer to provide a holistic view of their overall customer experience with your organization. 
• Describe a negative experience you had while shopping online . This question allows customers to highlight any areas needing improvement in your online store. 
• Describe a positive experience you had while shopping . Let customers identify strong points when it comes to online shopping with your brand.
• Why do you shop online with us? With this question, you would be able to identify the unique selling points of your brand across different customer segments. 
• How old are you ? This question helps you to understand who your customers are; that is, the different age groups that your brand appeals to. 

• Which products do you buy regularly? The responses to this question will help you to identify fast-moving products and to categorize your stock accordingly. 
• Have you experienced any difficulty with adding products to your online cart? This question allows respondents to provide specific feedback on definite aspects of your online shopping operations. 
• What do you think about the pricing of our products ? Use this question to collect feedback on product pricing to avoid overcharging or under-charging your customers. 
• What do you think about the quality of our products? This question allows you to collect first-hand feedback from customers in terms of the quality of your product(s).  
• What other online store do you shop on? The answers to this question make it easy for you to identify your competition. You can leverage this data to create a better customer experience for your clients. 
• What major challenges have you encountered while shopping on our site ? This question allows you to identify and address customer dissatisfaction easily. After identifying the challenges faced, you should work on providing sustainable solutions to them. 

Dichotomous Question

A dichotomous question is a type of close-ended survey question that provides respondents with 2 opposite answer options for them to choose from. Common answer options in dichotomous questions include true/false, yes/no, fair/unfair, to mention a few. 

Dichotomous Question Samples for an Online Shopping Questionnaire

Did you enjoy the online shopping experience on our website.

This question allows customers to provide feedback on the overall shopping experience. 

Do you always shop on our website?

This simple question allows you to track consumer retention for your organization. 

Would you recommend our website to others?

Positive responses to this question serve as an indicator of a good customer experience. 

Our website provided the best online shopping experience.

Just like the first question in this section, this question helps you to gather feedback on your overall online shopping experience. 

Do you have any challenges with our checkout method?

Get direct feedback from customers about your e-commerce checkout process on your website. 

Our product prices are affordable.

This question allows you to gather feedback from customers about product pricing. 

Have you ever had a bad experience while shopping with us?

This question allows you to track and address customer dissatisfaction. 

Do you have any concerns about your data privacy while shopping online?

I always use the credit card option for my online shopping transactions..

This question prompts customers to indicate preferred payment options. 

I always use the bank transfer method for online shopping transactions.

Just like the question above, customers can provide responses here that allow you to identify preferred payment methods for your e-commerce store. 

Do you always shop online?

Responses to this question provide insight into customers’ behaviors and preferences. 

Can’t find your preferred Online Shopping survey template? ithCreate yours for free with the easy-to-use Formplus builder

How to Create an Online Shopping Questionnaire with Formplus  

With Formplus, you can create a smart online shopping questionnaire and either add the form to your website or share it with your customers using our multiple form sharing options. Formplus makes it easy for you to collect and process data from your customers, and this helps to improve customer experience and consumer satisfaction for your organization. 

Follow these steps to create your online shopping questionnaire from scratch using Formplus. 

• If you do not have a Formplus account, visit www.formpl.us to sign up for your Formplus account. If you have a Formplus account, visit the aforementioned website and click on the “Access Dashboard” button to gain access to your personalized Formplus dashboard. 

• Once you have access to your Formplus dashboard, click on the “create new form” button to start building your online shopping survey. You’d find this button at the top left corner of your dashboard. 

• Alternatively, you can modify any of the existing Formplus templates to suit your data collection needs. All you need to do is click on the “template” option on the dashboard navigation bar and then, follow the prompt. 
• Now, you should be in the form builder. This is where you create your online shopping form. Start by adding the form title to the builder’s title bar. 

• Next, go to the form fields section located on the left side of the form builder. There, you’d find more than 30 form field options including digital signature fields, payment fields, date-time validation, and so on. You can add any of these fields to your form by simply clicking on them or drag and drop the field from the builder’s inputs section. 

• After adding the fields, click on the pencil icon just beside each field to access the form fields editing section. Here, you should add your question(s) and/or options. 

• When you’ve added and modified all preferred fields accordingly, click on the save icon just at the top right corner of the builder. This automatically saves the form and takes you to the builder’s section. 

• The Customize section is where you can change the look and feel of your online shopping survey. You can add preferred background images to your form, embed your organization’s logo, change the form font, or even customize the form layout using CSS. 

• To add the online shopping survey to your website simply, go to the form builder’s “Share” page. You’d find it on the builder’s navigation panel right at the top corner.
• Click on the “embed” tab on the sidebar.
• You’d see 4 options here: Use as Pop-up, Use as iFrame embed, Embed in Facebook Page, and Embed in WordPress site.  

• Click on “use as iFrame embed”  and copy the displayed code.

• Paste the code at the appropriate place to add it to your site. 
• If you have a WordPress website, you can embed the form by choosing the “Embed in WordPress site” option, copy the shortcode, and paste it inside your WordPress editor.

• Copy the form link and share it with respondents. 

Importance of an Online Shopping Survey  

E-commerce businesses, especially, should prioritize online shopping surveys because these data collection tools are key to business optimization, improved customer experience, brand loyalty, and increasing revenue. Here are 6 ways that online shopping surveys can make a difference in your business. 

• Understand Consumer Behaviour: With an online shopping survey, you’d have a better understanding of your customers’ online shopping behaviors with specific insights into their preferences, challenges, and experiences. This allows you to place them into distinct customer segments as part of market research. 
• Seamless Data Collection: An online shopping survey is a fast, easy, and convenient method of data collection . Unlike paper forms and other traditional survey methods, an online shopping survey can be filled on the go which allows you to gather real-time information from respondents, instantly. 
• With a smart online survey, you’d find it easier to highlight current trends and patterns in consumers’ behaviors. 
• Improved Customer Experience and Satisfaction: It helps you to immediately identify and address any challenges faced by your customers and to resolve these challenges accordingly. If you embed the survey into your e-commerce website, customers complete the questionnaire once they are done shopping on your webpage. 
• Optimized Marketing Plans and Strategies: The data gathered via an online shopping survey can help you create a well-defined marketing plan and strategy for your organization. Having a clear knowledge of who your customers are and what different customer segments prefer typically empowers you to create specifically tailored adverts that appeal to each segment.
• It improves your organization’s response time to customers’ complaints. 

Research shows that consumers spend an average of 5 hours shopping online every week and 92% of consumers shop online at least once a year . This, once again, emphasizes how much online shopping has become integral to our everyday lives. 

If you want to create unforgettable online shopping experiences for your target audience, you must understand customers’ experiences and expectations. An online shopping questionnaire is a simple but effective data tool that helps you to gather objective data from consumers. 

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CONSUMERS' BUYING BEHAVIOR ON ONLINE SHOPPING: AN UTAUT AND LUM MODEL APPROACH

Related Papers

Dr. Mohammad Naved Khan , MAMTA CHAWLA

Internet has gained status of as a dynamic commercial platform, more than a rich source of communication. It has intensified the complexities of the simple act of buying. “Google” has become the generic term for “searching information”. Traditional buying by individuals has taken the complex mixture of store, mall, television, internet, mobile- based shopping. Not only developed western-countries but even Asian countries, with poor infrastructure and low internet penetration rates, are equally adopting online buying. Indeed, a simple search combining the terms “online” and “buying” or “ shopping” results into more than 15000 results on any academic database source. A review of selected published work in the area of “online buying” reveals that a wide range of topics have been explored and a rich theoretical framework in the form of different models is inexistent. This paper aims to present a comprehensive framework of the relevant literature available in the field of online buying behavior, in the form of different theories, models and constructs; and research results based on them. Tradition 5-staged model of consumer behavior has different stages- need identification, information search, evaluation of alternatives, buying and post purchase evaluation. Additionally, for online buying behavior the stages involved in online buying can be divided into: attitude formation, intention, adoption and continuation with online buying. Most important factors that influence online buying: attitude, motivation, trust, risk, demographics, website etc. are widely researched and reported. “Internet adoption” is widely used as foundation framework to study “adoption of online buying”. Post adoption or continuation with online buying is the area which still needs substantiate research work. Current state of this emerging field offers the potential to identify areas that need attention for future researchers. Through review of online buying literature available, this paper offers theoretical basis to the academicians, practitioners and web-marketers. In addition, the clear understanding of the online buying behavior can provide the opportunities for designing new capabilities and strategies that would quench online buyers’ thrust on value.

James-Ariel Sánchez-Alzate

This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations, effort expectations, social influence, facilitating conditions, and risk. The empirical results obtained from a final sample of 1,836 surveys emphasize the importance of performance expectations for both groups. Social Influence is another determinant of electronic purchase as well. In addition, an exploratory study of the moderating effect of the educational level and socioeconomic status for each group was performed, finding strong evidence of the influence of these demographic variables, which suggests that, as a conclusion that makes a great contribution to this country, access to electronic shopping is strongly related to educational level and socioeconomic status.

International Journal of Advanced Computer Science and Applications

Dr Omkar Dastane

Abstract: E-Commerce tools have become a human needs everywhere and important not only to customers but to industry players. The intention to use E-Commerce tools among practitioners, especially in the Malaysian retail sector is not comprehensive as there are still many businesses choosing to use expensive traditional marketing. The research applies academic models and frameworks to the real life situation to develop a value proposition in the practical world by considering 11Street as the company under study and comparing it with Lazada as a leading competitor in the market. The objectives include identification of customers’ perception of a value for E-Commerce Businesses, followed by critical evaluation of existing value proposition of 11Street with Lazada to identify gap and finally to propose a new value proposition for 11street. This paper first identifies customer perceived value of E-Commerce followed by critical review of existing value proposition of 11Street and then comparing and contrasting with the leading player Lazada. By the end of this research, a new consumer value proposition proposal for 11Street proposed for consideration in matching with the Malaysian consumers’ value criteria.

Adamkolo M Ibrahim

This paper investigated factors that affect e-shopping acceptance among Nigerian students of tertiary institutions. The extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model formulated by Venkatesh, Thong and Xu (2012) was adopted with some adjustments. The predictors of the model are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and habit. Since the researchers wanted to study technology adoption in the context of service delivery quality, a review of relevant literature suggested designing an integrated model that would determine the influence of technology adoption expectancy and service quality variables on e-shopping adoption could yield comprehensive results. To achieve that, three key predictors from the Service Quality (SERVQUAL) model namely, reliability, responsiveness and empathy were integrated into the conceptual framework, which yielded the research model that was employed to determine the factor(s) that significantly affect adoption of e-shopping. The objectives of this study were to identify online shopping strategies of the e-tailers, to determine the students' perception of e-shopping and to determine the relationship between the predictors and e-shopping adoption. The integrated model, from which 10 hypotheses of this study were derived, measured the responses of 380 undergraduate (university) students. A pre-tested and validated 40-item questionnaire was administered to the respondents. The reliability coefficient of the items ranged from .755 to .876, which was high. A conclusion was drawn and some recommendations for future research were outlined.

Yusuf Lamidi

Adoption of Online shopping as being the latest purchasing channel in this decade of 24th century, particularly among the University students compared to the traditional shopping method as means of adoption of Technology Acceptance Method (TAM). Although, it is not clear what drives consumers to shop online and whether these numbers could be even increase if more attractive online stores were developed. This research seeks to critically explore and understand the social factors which influence the consumer intention to shop online, in student’s attitudinal behaviour. There has been an argument from different previous reviews concerning the objective and aim of this research (e.g. Davis, 1989; Monsuwe et al., 2004) but based on framework. So, therefore the study extend such framework which required re-examined and testing of the factors in order to make it more open for application in research context and also include students as consumers satisfaction to the definition of online shopping as recent factor to be consider. Mixed method strategy (quantitative and qualitative method) was adopted to explore and investigate validity and reliability of such social factors that drives consumers’ intention and attitude respectively of their demographic, role of product characteristics, situational factors, impact of previous experience and level of trust and satisfaction with web-stores. Based on the relevant literature review, therefore, the researcher carried out regression analysis test and thematic approach on the relative hypothesis. And the results of the regression analysis, manual statistical calculation and thematic approach (pattern) demonstrate that the social factors influence students’ intention and attitude toward online shopping with; (a) age and gender as basic factors, (b) product types like ticket/holiday booking and fashion, (c) ease of use, navigation and flexibility of web-site (d) usefulness of available information, effective for searching from various site and enjoyment from previous experience and, (d) quick delivery, problem solving with safety and security was found as satisfaction and trust of not just shopping presently but also using internet to shop in future.

suhana mohezar

Charles Dennis is a Senior Lecturer at Brunel University, London, UK. His teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process – satisfying the end consumer. Charles is a Chartered Marketer and has been elected as a Fellow of the Chartered Institute of Marketing for work helping to modernise the teaching of the discipline.

TJPRC Publication

On-line shopping has seen an unprecedented growth globally, which also opens up new business avenues for stakeholders such as online retailers, e-commerce business platforms, banks and internet service operators. As per " India's Digital Leap–The Multi Trillion Dollar Opportunity " a report by Morgan Stanley, India's on-line shopping is expected to grow at an annual rate of 30% to reach about $200 billion for gross merchandise value by year 2026. Online shoppers in India are expected to grow from 14% of total internet base in 2016 to about 50% in 2026. Seeing this significant growth, the objective of the research paper is to identify and assess the factors influencing the adoption of online shopping and behavioral intention of online shoppers in Delhi/NCR, for which Exploratory, Descriptive and Causal research design has been adopted. This study had validated UTAUT model.

hemath weerasinghe

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Blog Customer Experience

70+ Online Shopping Questionnaire for Ecommerce Businesses

Kate williams.

14 March 2024

Table Of Contents

• 70+ Online Shopping Questionnaire
• General e-commerce online shopping questionnaire
• questionnaire on the products
• questionnaire about the website
• questionnaire based on customer behavior

Post-purchase online shopping questionnaire

• questionnaire for customer support

Shipping-related Online shopping questionnaire

Importance of online shopping surveys.

In an online shopping survey, the questions you ask and the question types you use have a huge bearing on the kind of data you will get. When you ask good questions, you will end up with good answers.  In this article, we will check out the online shopping questionnaire sample, and the importance of online shopping surveys. 

General E-Commerce online shopping questionnaire

• “Were you satisfied with the overall experience?”
• “Would you buy from us again?”
• “Did you find the shopping experience pleasurable?”
• “Was the eCommerce website easy to navigate?”
• “Which are the areas where you would like us to improve?”
• “Was it easy to choose the products?”
• “Were you able to find enough information about the product on the website?”
• “Do you have any suggestions to improve the website experience?”
• “On a scale of 1-10, would you recommend our eCommerce website to friends or family?”
• “Would you like to suggest other products to be added to the site?”
• “How did you find our website?”
• “What are the channels you use to discover similar products like ours?” 

The above survey questionnaire about online shopping is a general eCommerce one to understand the experience of the customer with your brand. The answers to each of the above questions will give you deep insights into how your eCommerce shopping site is running. It will help you with your lead-generation activities. 

Here’s an online shopping questionnaire created just for you!

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Now, let’s imagine someone saying that they will not buy from your brand again (question #2). You can send them a follow-up question requesting the reason for their stance. You could also try to buy their goodwill by offering a free product or an attractive discount on their next purchase. Make sure that you solve any current issue they are facing. 

Online shopping questionnaire on the products

• “Why do you prefer our product over our competitor’s?”
• “Have you ordered from our shopping site before?”
• “Were you able to find various products to choose from?”
• “Did you find sufficient information about the product listed on the site?”
• “Which were the other products that you were considering before finally buying this product?”
• “Does our product meet your personal/business requirements?”
• “On a scale of 1 to 10, how would you rate the design of the product?”
• “On a scale of 1 to 10, how would you rate the features in the product?”
• “Are you happy with your decision to buy this product?”
• “What is your favorite feature about the product?
• “What is your least favorite feature about the product?”
• “Do you find our product easy to use?”
• “What are the pain points that our product solves for you?”
• “Are you happy to pay the retail price of this product?”
• “Is our product better than that of the competitors?”
• “What made you choose our product?”
• “If given a chance to make the same purchase again, would you buy our product?”
• “What are the features in our product that you feel can be removed?”
• “Would you like us to add more features and functionality into the product?”
• “What are the must-have features that you expect in a product similar to ours?”
• “What was your most important consideration while buying the product?”
• “Did you find ways to ease your confusion (if any) when finally deciding to buy the product?”

In other words…

The final quality of the product has a huge bearing on the purchasing decision of the buyers. But, it would be unwise to ignore many other factors that depend on this decision. You need to make it easy for the customers to buy from you. The product description should be written in an unambiguous manner. Taking feedback from your customers will give you a goldmine of information that will help to create a better product. 

You will understand what matters to your customers. Getting customer feedback will make you more customer-centric. It will change the way you design the products. It will reflect how you present the final product to the customer. Remember this, every single aspect of the product matters. 

Online shopping questionnaire about the website

• “Do you enjoy our website’s navigation?”
• “Were you able to find products with ease?”
• “Did the search bar work the way it was supposed to?”
• “How often do you visit our website?”
• “Do you visit our website because of any other prompts?”
• “What are the things about our website you would like us to change?”
• “Do you like the colors we used in the website?”
• “Is the content in the website evenly spaced for the products to stand out?”
• “Did it take a lot of time for the website to load?”
• “Have you ever had a bad experience on our website?”
• “What are your recommendations to improve our website?”
• “Would you recommend our website to friends and family if they are looking for products similar to the ones we stock?”
• “Is our website better than our competitors?”

The eCommerce website is a valuable piece of real estate. No matter how good the products you manufacture are, if the website is not functional or easy to use, then the visitors would pop out as soon as they came in. 

Online shopping questionnaire based on customer behavior

Let us look at a few questionnaires on consumer buying behavior online shopping.

• “Are you comfortable making payments online?”
• “What issues did you face when shopping online on our website?” 
• “How was the shopping experience at our website?”
• “How was your checkout experience at the online store?”
• “Do you feel safe shopping online?”
• “Have you ever faced a bad payment-related experience while shopping online?”
• “What payment options do you prefer on the online store?”

Understanding how the users feel about buying online will give you an idea about their shopping behavior. People feel safe these days shopping online using their credit cards, but there will be anomalies. Therefore, you need to figure out the payment options that they are all right using. 

Sending an online survey immediately after they make a purchase will give you an idea about your overall experience with your brand. It will give you pointers on areas where there can be an improvement. You can use the data you gather from the surveys to improve your shopping experience. 

• “Are you happy with the products lined up for the category you were searching for?”
• “How was your overall shopping experience?”
• “On a scale of 1 to 10, how would you rate your shopping experience?” 
• “Did you purchase all the products that you wanted?”
• “How easy was it to finalize the item you wanted?”
• “What can we do to improve the shopping experience?”
• “What made you abandon the cart?”

Online shopping questionnaire for customer support

If your customer support is not great, then you will end up alienating them, and increase churn. Not to mention the fact that you will turn away new customers. Giving adequate attention to customer support is the bare minimum that you can do. There are Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) questions to gauge how satisfied your customers are with you. 

Let us look at a few questionnaires on online shopping customer satisfaction

• “Was it easy to get in touch with the customer support team?”
• “Did they spend adequate time listening to your issue?”
• “On a scale of 1 to 10, how would you rate our customer support?”
• “Where do you think we can improve on the customer support front?”
• “How fast did they resolve your issue?”
• “Did the customer support team respond immediately to your complaint?”
• “Would you recommend our customer support staff to friends or family?”

Imagine ordering a product only to find that it will take a fortnight for the delivery to happen. You don’t want to have a lackadaisical attitude when it comes to delivering the product. It is the responsibility of the online shopping company to ensure that the product gets delivered on time. 

• “Did you get the product delivered on time?”
• “Are you satisfied with the shipping and delivery experience, on a scale of 1 to 10?”
• “Did the agent call you during the drop?”
• “Was the logistics partner’s behavior professional?”
• “Would you recommend our shipping and delivery services to friends or family?”
• “Where do you think we should improve our delivery services?”
• “What did you like about our shipping and delivery?”
• “Did the website give you timely updates on when you will receive the product?”

eCommerce businesses have a lot to learn about their customers’ needs, requirements, and motivation to buy, which keep varying. The results from the survey can help in optimizing the website, improving the shopping experience, changing business tactics, etc. 

Let us look at why eCommerce stores should regularly conduct surveys:

1. Helps with data collection

Online shopping surveys are great for collecting data about customers, their motivations, purchasing behavior, requirements, and so on. You will get to know about their challenges, experiences, and preferences. You can gather information in real-time using which you can make immediate changes to your business. 

2. Better customer experience

When a customer buys from you one time and never shops from you again, you will never know what happened. Conducting a survey as soon as they shop from you or a few months after they use your service is a great way to find out if they were dissatisfied with anything. You can take remediation steps immediately to address them. It might work in your favor as they will be pleased that you solved the frictions that they faced while shopping. They might even recant on their decision of not shopping from you again. 

3. Helps improve your marketing strategy

You can use the data gathered from the online shopping survey to understand if your marketing strategy is on point. If you get to know that a majority of your target market is on Instagram, through the survey, there’s your cue to change your strategy. You will have a better understanding of your customers. It will also help you create content for each segment so that you hit the right nerves. 

Here is a few online shopping questionnaires you can ask:

• What are the social media sites you use to search for products?
• Where do you access most content from?

4. Understand why your product isn’t selling

Not having the expected sales from your online store can be terrifying. You need to know why sales aren’t happening. What better way than asking your website visitors directly. 

You can ask the following online shopping questionnaire:

• What stopped you from buying the product?
• What did you dislike about the product? 

5. Understand why people leave your site

Sending an exit-intent pop-up survey when a user leaves the webpage would be an easy way to collect information about why people leave the site. Ask questions to customers who were almost ready to buy, but backed out from doing so. 

• Didn’t like our product? We’d love to know why.
• What can we do to make you buy from us?
• May we know why you exited the shopping cart?

6. Understand your pricing strategy

For online stores that are still unclear about their pricing or want to know what customers think about it, no better way than surveys. You don’t want to scare away potential buyers by overpricing. Nor do you want to underprice your products. Ask the right questions to understand if your pricing is right. 

Here are a few online shopping questionnaire you can ask:

• Are you satisfied with our pricing?
• Are we better priced when compared against competitors?

7. Helps gather testimonials

People trust when others like them recommend products or services. They are more likely to listen to them than advertisements on TV. Online shopping surveys are also a great opportunity for online stores to gather testimonials in a subtle manner. 

• How has our product helped you solve your problems?
• Would you miss our products if we shut shop today?
• Please tell us how you feel about your entire experience with us.

8. Find product market fit

Do your potential customers want the product that you are selling? Is there a market for it? Understanding the demand for your product is pivotal, as it can help you with managing your inventory too. 

• What’s the most important feature you use in our product? 
• Is there an indispensable part about our product? 

9. Measure word-of-mouth recommendations

The NPS survey tells whether your customers would recommend your products or not. For a customer to talk about your products to others, they have to be really fond of the product. Finding out those who give a score of 9 or 10 (called Promoters) will help you identify those who can be made ambassadors for your brand. 

• Why did you give this score?
• What can we do to make things right for you?

10. Get your communication right:

The way you communicate with your existing and potential customers matters a lot. Does it address their pain points? Are your points clear and concise or do you keep rambling? Does your communication address the best parts of your products? Asking the right questions will help you figure out how your marketing messages work for you. 

• What do you like most about our brand?
• Do you enjoy our advertisements?
• How has been our after-sales service? 
• If you could describe the brand in a single word, what would it be?
• What do you think is unique about our brand?

Wrapping up

Consumers spend hours researching about the product before they open their purse strings. Getting a peek into their minds will clearly help your brand. To create remarkable shopping experience for your customers, you need to have a clear understanding of their expectations, pain points, needs, and requirements. Using the right online survey tool and asking the right online shopping questionnaire will help you gather information that can catapult your brand to the next level. Online shopping survey questions examples in the article can be used in your online shopping surveys. 

If you are looking for the an online survey tool to gather relevant data of shoppers, SurveySparrow is the tool to choose. It has a myriad of eclectic features that make data gathering a breeze. Get in touch with us, and we will show you how our online survey tool can help you. 

Content Marketer at SurveySparrow

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103 Online Shopping Topic Ideas & Essay Examples

🏆 best online shopping topic ideas & essay examples, 👍 good online shopping topic ideas to research, 📌 most interesting online shopping topics to write about, ❓ research question about online shopping.

When it comes to choosing an essay topic, online shopping has plenty ideas to offer. That’s why we present to you our online shopping topic list! Here, you will find best hand-picked essay titles and research ideas.

But that’s not all of it! In addition to our shopping essay topics, we also offer free sample papers. Check them out!

• Online Shopping vs. Traditional Shopping The advent of internet shopping in the late nineties created a revolution in the retail industry. It is possible to know about the sizes, features, and costs of products in online and traditional shopping.
• Traditional vs. Online Shopping Traditional shopping involves shoppers physically entering a brick-and-mortar store or shopping mall to select items of their choice, pay for them in cash or by credit card, and either take delivery personally or have them […]
• Advantages of Online Shopping In addition to this, the number of people adapting to online shopping is expected to grow, due to the numerous benefits associated with it.
• Influence of Online Shopping Apps on Impulsive Buying Olsen et al.go further and confirms that online shopping apps have increased impulse buying due to the wealth of information they provide the consumer.
• International Students Attitudes Towards Online Shopping The researcher strived to answer three key questions, which sought to find out students’ attitudes towards online shopping, the nationality of students who make the largest number of online purchases, and the barriers that prevent […]
• The Era of Online Shopping Today, online shopping has become a great phenomenon thanks to the rapid development of internet security technologies and a similar pace in the penetration of the World Wide Web.
• Online Shopping as a Method of Supply Online shopping is the method of selling goods and services that allows individuals to sell goods directly over the internet. This mode of operation is better than the use of door-to-door sales people who can […]
• Consumer Behavior in Online Shopping On the one hand, earlier studies argue that purchase intention is the key motivator for the consumers. Qualitative method is based upon judgment and intuition of the experts in the matter and consumers.
• Drawbacks and Benefits of Online Shopping One of the benefits of online shopping is that it makes the customer have quick access to items that are identical regardless of where he or she does the shopping for them.
• Service Marketing: Online Shopping Competition Their website allows customers to register with them and be able to do their shopping from the comfort of their homes.
• Consumer Attitudes Towards Online Shopping Since the online environment gives consumer a wider choice of products and product platforms from where to make their purchases, this study seeks to establish the exact consumer behaviour portrayed in an e-commerce environment and […]
• Online Shopping and Purchase Decision The above is a detailed explanation of the buying process for an online product specifically E-reader from Kindle. The customer will then evaluate the alternatives and make a purchase decision.
• Amazon’s Success: Online Shopping Psychology One of the many factors contributing to Amazon’s success is its thorough understanding of its consumers, which is shown in the layout of its website and the numerous innovations it has brought to online retail.
• Saudi Women’s Perspective on Online Shopping Owing to the existence of different sites, the researcher examined the growth and expansion of the e-commerce segment in the nation.
• Consumer Behavior in Online Shopping: A Study of Aizawl The article shows the effective use of credibility of the authors, appropriate structure and organization, regional relevance of the cited literature, and functional illustrative material.
• The Effects of Online Shopping on Customer Loyalty For example, the study by Afrashteh, Azad, and Tabatabaei Hanzayy is dedicated to the concept of online shopping and the use of this electronic marketing technique to influence customer loyalty in conditions of the state […]
• Jordan’s Furniture Company and Online Shopping First of all, I would like to point out that Jordan’s Furniture is a furniture retailer in the Commonwealth of Massachusetts, the U.S.A.
• Survey Analysis: Phones vs. PC in Online Shopping The findings of the survey indicate that the majority of female online shoppers prefer using mobile phones to make purchases; both computer and mobile apps are used to shop online.
• How Motivation Influences Online Shopping The Balanced Buyer: In this cluster, about a third of the sample was moderately driven by the desire to seek variety.
• Product Reviews in Online Shopping The paper will discuss strategies used by online retailers in their product reviews as well as describe a research study that can be used to explore the relationship between customer comments and their buying habits.
• Online Shopping and Its Advantages The decision of a customer to buy a product from a specific website depends on the reputation of the company and brand, which owns it.
• Online Shopping Characteristics and Effectiveness Background information on online shopping will be presented, and the way on how to succeed in online shopping will be discussed. What are the details of online shopping DMC students should be aware of?
• Amazon’s Online Shopping and Innovative Delivery The company started as an online seller of books, but later, Amazon became the platform for a variety of goods and services to sell.
• UK Consumer Attitudes Towards Online Shopping It means that delivery represents a vital component of the overall purchasing or service reception experience and contributes to the development of customer loyalty.
• Online Shopping Impact on the Global Retail Industry While the significance and the convenience of e-commerce are indisputable, it is important to study its impact on the traditional retail industry around the world to identify the challenges, which it has to withstand.
• Secure Online Shopping System Integration Therefore, the new service called SOSS, which is proposed in the management of the online ticketing business, will form part of the actual customer safety guarantee service.
• Peacock Fashion Company’s Online Shops The purpose of the paper will be to determine the characteristics and feelings of online shoppers as related to online fashion shopping in United Kingdom market.
• Online Shopping Impact on the Fashion & Design Industry In this report, the aim will be to determine the impact of online shopping on the fashion and design industry. The increased profitability of this industry means that the individual firms have the capacity to […]
• Consumer Science: Online Shopping in the United Arab Emirates In an attempt to identify these factors, the present study uses a mixed-methods methodology to show the importance of online shopping and how this concept has changed consumer habits on shopping in the UAE. The […]
• Online Shopping: Benefits and Drawbacks Essay The last major advantage of online shopping is that it assists the customer to find the best deal on a product.
• Online Shopping Platform for La Donna Boutique By using online services, La Donna cost of production will be reduced because it will be selling goods directly to the customers and this will make producers to get rid of costly intermediaries. The e-commerce […]
• Secure Online Shopping System Model on Customer Behavior The aim is to find respondents who are the potential, if not actual customers of our online products who fall within the category of youths and young adults described in the introduction.
• Online Shop Business Plan One of the major aims of a supply chain management is to ensure that the goods used in manufacture are of the right quality and quantity; this goes ahead as it is reflected in the […]
• Online Shopping vs. Brick-And-Mortar Shopping
• The Need for Accelerated Knowledge Management Within Internet Banking and Online Shopping
• Using Online Shopping Codes to Save Money
• Online Shopping Increases Consumption Rate
• The Advantages and Disadvantages of Online Shopping
• The Consumer Society: Advertising and Online Shopping
• Understanding Egyptian Consumers’ Intentions in Online Shopping
• Online Shopping Services for Consumers and Businesses
• Online Shopping Will Replace Traditional Shopping
• Visiting Malls While Online Shopping Is Fun
• The Relationship Between Marketing Mix and Buying Decision Process on the Online Shopping in Thailand
• The Advantages and Risks of Online Shopping
• Walmart Online Shopping Information System
• The Most Famous Online Shopping Website In China
• Perceived Risk and Online Shopping Intention: A Study Across Gender and Product Type
• The Benefits and Disadvantages of Online Shopping
• Online Shopping Reviewers Are Not All That They Seem
• Analyzing Customer Satisfaction: Users Perspective Towards Online Shopping
• Australian Customers and Online Shopping
• Antique Motorcycle Online Shopping Options
• Relationship Between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam
• The Development and Validation of the Online Shopping Addiction Scale
• Television Advertising and Online Shopping
• Assessing Benefits and Risks of Online Shopping in Spain and Scotland
• Online Shopping: Effectiveness and Convenience
• The Legal Issues Surrounding Online Shopping
• Taobao Established Shopping From Home With Online Shopping
• The Pros and Cons of Online Shopping vs. Brick and Mortar Stores
• Why People Like Online Shopping
• Online Shopping Lifts Aramex Profits by 4% and Rent Cap Removal Hits Abu Dhabi
• What Influences Online Shopping Of Individuals From European Countries
• Perceived Value, Transaction Cost, and Repurchase-Intention in Online Shopping: A Relational Exchange Perspective
• Online Shopping Unexpected Impacts Are We Gaining More or Less
• Differentiation Between Traditional and Online Shopping
• Popular Websites For Online Shopping
• The Online Shopping Industry Has Changed The World
• Online Shopping: Product Availability and Logistics
• The Interactions Between Online Shopping and Personal Activity Travel Behavior: An Analysis With a Gps-Based Activity Travel Diary
• Statistics and Facts About Online Shopping
• Analysing Online Shopping Behaviour of Google Merchandising Store Customers
• How Effect of Freight Insurance on Consumers’ Attitudes Toward Online Shopping?
• Does Online Shopping Cause Us to Spend More Money?
• Does Freight Insurance Work in Online Shopping?
• What Are the Pros and Cons of Online Shopping?
• How Do E-Servicescapes Affect Customers’ Online Shopping Intention?
• What Are the Moderating Effects of Gender and Online Shopping Experience?
• How Online Shopping Behaviour Is a Priority Issue for Many?
• How Does Online Shopping Cause You to Spend More Money?
• How Has Online Shopping Become a Convenient and Efficient Time?
• What Effects Repurchase Intention of Online Shopping?
• What Influences Online Shopping of Individuals From European Countries?
• Why Are More Customers Switching to Online Shopping From Traditional Coursework?
• Why Do People Like Online Shopping?
• What Is the Cheapest Online Shopping Site?
• What Is Called Online Shopping?
• How Many Types of Online Shopping Are There?
• Is Online Shopping Cheaper Than In-Store?
• What Are the Disadvantages of Online Shopping?
• What Is the Advantage and Disadvantage of Online Shopping?
• Why Is Online Shopping Better?
• What Is the Importance of Online Shopping?
• How Is Online Shopping Helpful?
• What Are the Factors Influencing Online Shopping?
• Do Consumers Prefer Online Shopping?
• How Does COVID Affect Online Shopping?
• What Are the Benefits of Online Shopping?
• How Does Online Shopping Affect the Consumer?
• What Is the Theory of Online Shopping?
• How Has Online Shopping Changed the Way We Shop?
• How Does Online Shopping Affect the Economy?
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2024, February 29). 103 Online Shopping Topic Ideas & Essay Examples. https://ivypanda.com/essays/topic/online-shopping-essay-topics/

"103 Online Shopping Topic Ideas & Essay Examples." IvyPanda , 29 Feb. 2024, ivypanda.com/essays/topic/online-shopping-essay-topics/.

IvyPanda . (2024) '103 Online Shopping Topic Ideas & Essay Examples'. 29 February.

IvyPanda . 2024. "103 Online Shopping Topic Ideas & Essay Examples." February 29, 2024. https://ivypanda.com/essays/topic/online-shopping-essay-topics/.

1. IvyPanda . "103 Online Shopping Topic Ideas & Essay Examples." February 29, 2024. https://ivypanda.com/essays/topic/online-shopping-essay-topics/.

Bibliography

IvyPanda . "103 Online Shopping Topic Ideas & Essay Examples." February 29, 2024. https://ivypanda.com/essays/topic/online-shopping-essay-topics/.

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