sports management business plan pdf

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How To Write a Sports Agency Business Plan (Template, Sample)

NOV.28, 2022

1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan , personal training business plan , indoor sports complex business plan , fitness center business plan , etc.

2. Executive Summary

The business.

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

Business Target

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

3. Company Summary

Company owner.

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

Why The Sports Agency Is Being Started

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

How The Sports Agency Will Be Started 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.

The operational business plan includes a small staff of employees, including a general manager, an assistant general manager, and a few support staff members. A variety of marketing techniques will be used to attract clients, including online advertising, print advertising, and word-of-mouth.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

4. Services Of Sports Agency

The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

• Contract negotiation and execution with sports teams and leagues  
• Providing training, sponsorship, and financial advice to athletes 
• Providing endorsement and marketing advice to players 
• Supporting a player’s transition to retirement 
• Assisting the family of a player with concierge services 
• Organizing and executing special events for players or teams 
• Organizing a player’s or team’s travel and accommodations 
• Media relations assistance for a player 
• Maintaining a team’s website and social media accounts
• Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
• Follow the latest developments in the sports industry
• In starting a sports management company, the owner has to hire professional staff and experienced management.
• Providing legal services to clients
• Helping the athletes with publicity
• Helping clients get the best insurance policies

5. Marketing Analysis

The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

Market Trends

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The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

Marketing Segmentation

Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

Product Pricing

Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

6. Marketing Strategy Of Sports Agency

Competitive analysis .

According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

Sales Strategy

After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

Sales Monthly

The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

Sales Yearly

The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

Sales Forecast

Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

7. Personnel Plan Of Sports Agency

Company staff.

[Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

• VP of Business Development 
• VP of Client Services 
• VP of Marketing 
• Director of Human Resources 
• Director of IT 
• Financial Analyst 
• Administrative Assistant 

The support staff will also be needed, including but not limited to

• Receptionist 
• Office Manager 
• Accounting Clerk 
• Marketing Coordinator 
• HR Specialist 
• IT Specialist 
• Executive Assistant 

Furthermore, the company will need some field staff, including but not limited to

• Event Managers 
• Event Coordinators 

Average Salary of Employees

The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

8. Financial Plan For Sports Agency

Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

Important Assumptions

The following are important assumptions for the financial plan of the sports agency:

Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

Brake-even Analysis

Below is a breakdown of the sports agency’s fixed and variable costs:

Table that shows monthly break-even Analysis

Projected Profit and Loss

The following is the projected profit and loss for a sports agency. 

Profit Monthly

Gross Margin Monthly 

Gross Margin Yearly

Projected cash flow.

The following column diagram shows the projected cash flow.

The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

Projected Balance Sheet

The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, and net worth.

• How do sports agencies make money? 

Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

• How do sports agents get clients?

Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

Download Sports Agency Business Plan Sample in pdf

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Sports Complex Business Plan

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

Free Business Plan Template

Download our Free Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your sports complex business, its location, when it was founded, etc.

Market opportunity:

Product & services:.

• You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Multi sports complex
• Indoor sports complex
• Sports training facilities
• Golf courses
• Skate parks
• Indoor trampoline
• Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, youth, athletes, and fitness enthusiasts can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.

Regulatory environment:

Here are a few tips for writing the market analysis section of your sports complex business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the sports complex services your business will offer. This list may include services like,

• Tournaments
• Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)

Mention the facilities:

Mention your schedule list:.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced equipment, more space, or amazing training courses can be your USP.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

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Essential Elements of a Business Plan

Frequently asked questions, why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

Indoor Sports Complex Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their indoor sports complex companies. 

If you’re unfamiliar with creating an indoor sports complex business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an indoor sports complex business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Indoor Sports Complex Business Plan?

A business plan provides a snapshot of your indoor sports complex business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Indoor Sports Complex

If you’re looking to start an indoor sports complex business or grow your existing indoor sports complex company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your indoor sports complex business to improve your chances of success. Your indoor sports facility business plan is a living document that should be updated annually as your company grows and changes. 

Sources of Funding for Indoor Sports Complex Businesses

With regards to funding, the main sources of funding for an indoor sports complex business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for indoor sports complex companies.

Finish Your Business Plan Today!

How to write a business plan for an indoor sports complex business.

If you want to start an indoor sports complex business or expand your current one, you need a business plan. The guide and sample below detail the necessary information for how to write each essential component of your indoor sports complex business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of indoor sports complex business you are running and the status. For example, are you a startup, do you have an indoor sports complex business that you would like to grow, or are you operating a chain of indoor sports complex businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the indoor sports complex industry. 
• Discuss the type of indoor sports complex business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of indoor sports complex business you are operating.

For example, you m ight specialize in one of the following types of indoor sports complex businesses:

• Indoor sport courts: In this type of indoor sports complex, a variety of specific courts are offered for game play or practice; including basketball, racquetball, handball, and volleyball. 
• Indoor field arenas: Including soccer, baseball, a running track and other field-sized options, an indoor arena offers a wide variety of sporting-options for field play. 
• Indoor pool and water play parks: This type of indoor sports complex provides a comprehensive water-play experience for families. In addition to lap pools and dive pools, kiddie pools and splash pads are set up for children of all ages. 
• Indoor gymnastics complex: An indoor sports complex equipped for gymnastics will include training and equipment; such as the pommel horse, tumbling mats, rings, parallel bars, ceiling swings, high-low bars, and a variety of other elements to build and strengthen gymnastic skills.

In addition to explaining the type of indoor sports complex business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of soccer leagues under contract, the national certification of swimming teams, the  X number of gymnastics clients served, etc.
• Your legal indoor sports complex business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the indoor sports complex industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the indoor sports complex industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your sports facility business plan:

• How big is the indoor sports complex industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your indoor sports complex business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your indoor sports complex business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: 

• Individuals who want to improve personal strength or aptitude in a sport
• Parents who seek training for their children in a sport or individual skill
• Families who want to enjoy physical exercise and play time together 
• Teams who are looking for a stable indoor environment in which to regularly play
• Corporations who are seeking an indoor team-building atmosphere

As you can imagine, the customer segment(s) you choose will have a great impact on the type of indoor sport complex business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r indoor sports complex businesses. 

Indirect competitors are options that customers may choose instead of your direct competitors. For example, families may choose to use a public pool or park, sports teams may opt for outdoor sports fields, or individuals may choose to build physical skills using equipment at home. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of indoor sports complex business do they operate?
• What is their pricing (premium, low, etc.)?
• What are they good at or known for?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for sports professionals who need superior service?
• Will you offer services, such as sports training that your competition doesn’t?
• Will you provide better customer service?
• Will you offer customized amenities or services in the changing rooms?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an sports facility business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f indoor sports complex company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide instructor-led classes for children to learn how to play basketball, racquetball, handball and volleyball in your indoor courts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the services you offer and their prices.

Place : Place refers to the site of your indoor sports complex company. Document where your company is situated and mention how the site will impact your success. For example, is your indoor sports complex business located in a busy urban district, a new residential area, or in a corporate business park ? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your indoor sports complex marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers, radio stations and/or magazines
• Reaching out to local websites 
• Distributing flyers
• Engaging in email marketing
• Advertising on social media platforms
• Improving the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your indoor sports complex business, including maintaining customer relationships, providing well-cleaned and maintained sports areas and equipment, and invoicing and servicing of customer accounts.  

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth soccer league, or when you hope to reach $X in revenue. It could also be when you expect to expand your indoor sports complex business to a new city.

Management Team

To demonstrate your indoor sports complex business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing indoor sports complex businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in owning or managing an indoor sports complex business or successfully running a gymnastics center or public sports park.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 50 sports players per day? Or, will you have more than 20 teams on contract for league play each season? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your indoor sports complex business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an indoor sports complex business:

• Cost of sport court lighting, set up, build-out and equipment
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and furnishings

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your 10-year building lease agreement or a list of early-adopter customers who’ve paid in advance for a 5-year membership.

Writing a business plan for your indoor sports complex business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the indoor sports complex industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful indoor sports complex business.

Indoor Sports Complex Business Plan FAQs

What is the easiest way to complete my indoor sports complex business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your indoor sports complex business plan.

How Do You Start an Indoor Sports Complex Business?

Starting an indoor sports complex business is easy with these 14 steps:

• Choose the Name for Your Indoor Sports Complex Business
• Create Your Indoor Sports Complex Business Plan
• Choose the Legal Structure for Your Indoor Sports Complex Business
• Secure Startup Funding for Your Indoor Sports Complex Business (If Needed)
• Secure a Location for Your Business
• Register Your Indoor Sports Complex Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Indoor Sports Complex Business
• Buy or Lease the Right Indoor Sports Complex Business Equipment
• Develop Your Indoor Sports Complex Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Indoor Sports Complex Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here  to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template.  Click here to learn more about it.  The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.  Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Indoor Sports Complex business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Other Helpful Business Plan Articles & Templates

How to Write a Youth Sports Business Plan

Understanding the youth sports market

Youth sports business plan template, executive summary, organization summary, market analysis summary, strategy and implementation, financial plan, marketing plan, performance metrics and evaluation.

• Growth Opportunities and Future Plans 
• Training Programs : Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
• Leagues and Tournaments : Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
• Camps and Clinics : Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
• Sports Equipment and Merchandise : Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.
• Community Outreach : Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
• Marketing : Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
• Partnerships : Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
• Continuous Improvement : Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.
• Funding Sources : Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
• Expenses : Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
• Financial Projections : Detailed projections for revenue, budget , expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
• Website : Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
• Social Media : Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
• Local Advertising : Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
• Community Events : Promote our programs at local events, such as fairs, festivals, and sports tournaments.
• Referral Program : Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.
• Enrollment Numbers : Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
• Revenue : Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
• Customer Satisfaction : Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
• Athlete Development : Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.

Growth Opportunities and Future Plans

• Facility Expansion : Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
• Scholarship Program : Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
• Coach Development : Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
• Partnerships : Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.

Tips for running a youth sports organization

1. get a youth sports management platform.

• Create a professional website using customizable templates. 
• Provide seamless online registration for parents. 
• Manage schedules for practices, games, and other events. 
• Communicate with parents and coaches through email and text. 
• Run background checks and manage athlete rosters. 

2. Choose a niche

3. find a good location and facilities, 4. market your league , social media, sponsorship opportunities, local events and networking, 5. get your licenses and permits, 6. obtain insurance, create your youth sports business plan today.

Sports Club Business Plan: How To Do It [Guide]

Are you an enthusiast looking to start a sports club? Perhaps you dream of building a thriving sports community that brings people together and promotes physical activity.

As an industry professional in the context of sports clubs, I understand the importance of a well-crafted business plan.

In this comprehensive guide, I will share knowledge and insights to help you develop a winning sports club business plan that sets you up for success.

Table of Content

• Introduction
• Defining Your Vision and Mission
• Market Research and Analysis
• Building Your Sports Club Structure
• Financial Planning and Budgeting
• Marketing and Promotion
• Operations and Management
• Facilities and Equipment
• Risk Management and Legal Considerations
• Measuring Success and Growth

1. Introduction

Starting a sports club can be an exciting venture, but it requires careful planning to turn your vision into a reality.

A well-structured business plan is the foundation of every successful sports club. It not only outlines your objectives but also serves as a roadmap for achieving them.

Let’s dive into the essential steps of creating a sports club business plan.

2. Defining Your Vision and Mission

Before you start writing your business plan, it’s crucial to clearly define your sports club’s vision and mission. Ask yourself the following questions:

• What is the purpose of your sports club?
• What values and principles do you want to promote through your club?
• What are your long-term and short-term goals?

By identifying your club’s purpose and setting specific goals, you’ll be better equipped to create a focused and impactful business plan.

Setting Clear Goals and Objectives

To ensure your business plan is actionable, set clear and measurable objectives. Consider the following factors:

• The number of members you aim to attract in the first year
• The frequency of sports events or activities you plan to organize
• Financial targets, such as revenue and expenses

3. Market Research and Analysis

Understanding the sports industry landscape is essential for a successful sports club. Conduct thorough market research to gain insights into your potential target audience and competitors.

Analyzing the Sports Industry Landscape

Research trends and market demands in the sports industry. Determine which sports are popular in your region and how you can capitalize on those interests.

Identifying Your Target Audience and Competition

Define your target audience based on demographics, interests, and preferences. Identify your competitors and analyze their strengths and weaknesses to find opportunities for differentiation.

4. Building Your Sports Club Structure

The foundation of a successful sports club lies in its structure and offerings.

Choosing the Right Sports and Activities

Select sports and activities that align with your club’s vision and cater to your target audience’s interests. Consider offering a diverse range of options to attract a broader audience.

Selecting the Ideal Location

The location of your sports club can significantly impact its success. Choose a place easily accessible to your target audience and with sufficient space to accommodate your activities.

5. Financial Planning and Budgeting

Developing a sound financial plan is crucial for the sustainable growth of your sports club.

Estimating Initial Costs and Investments

Calculate the initial costs of setting up the club, including facility rent, equipment purchase, and staff recruitment.

Developing a Sustainable Financial Model

Create a detailed financial forecast to estimate revenues and expenses over time. This will help you ensure the financial viability of your sports club.

6. Marketing and Promotion

Effectively marketing your sports club will attract potential members and increase your visibility.

Creating a Brand Identity for Your Sports Club

Develop a strong brand identity that resonates with your target audience. This includes creating a compelling logo, tagline, and mission statement.

Leveraging Digital Marketing Channels

Utilize online platforms and social media to reach a wider audience. Engage with potential members through content marketing and community building.

7. Operations and Management

Efficient day-to-day operations are vital for delivering a seamless experience to your club members.

Establishing Efficient Day-to-day Operations

Develop standard operating procedures (SOPs) to streamline administrative tasks and ensure smooth club operations.

Building a Strong Team and Leadership

Recruit passionate and knowledgeable individuals to manage and lead your sports club. Effective leadership will drive growth and foster a positive club culture.

8. Facilities and Equipment

Investing in quality facilities and equipment is essential for providing a top-notch experience to your members.

Ensuring Adequate Facilities and Amenities

Ensure that your club’s facilities meet the needs of your chosen sports and activities. Offer amenities that enhance the overall experience for members.

Selecting Quality Sports Equipment

Invest in high-quality sports equipment that is safe and durable. Well-maintained equipment will contribute to a positive member experience.

9. Risk Management and Legal Considerations

Mitigating risks and complying with legal requirements protect both your club and its members.

Mitigating Risks and Liabilities

Implement safety protocols and insurance coverage to protect your members from potential accidents or injuries.

Complying with Legal Requirements

Ensure that your sports club adheres to all relevant legal and regulatory guidelines, including permits and licenses.

10. Measuring Success and Growth

Regularly evaluating your club’s performance and progress will help you make informed decisions and identify areas for improvement.

Setting Key Performance Indicators (KPIs)

Establish measurable KPIs to monitor the success of your sports club. These may include member retention rates, revenue growth, and event attendance.

Evaluating and Adapting Your Business Plan

Periodically review and update your business plan based on data-driven insights. This will enable you to adapt to changing market conditions and member preferences.

11. Conclusion

Congratulations! You now have a comprehensive understanding of how to create a successful sports club business plan. By defining your vision, conducting thorough research, and implementing effective marketing and management strategies, you are well-equipped to build a thriving sports community.

Remember that the journey of starting and managing a sports club may have challenges, but with dedication, passion, and the right business plan, you can turn your dream into a reality.

Good luck on your sports club venture! Here’s to a bright and prosperous future filled with sportsmanship, camaraderie, and success!

Hello! I’m Magnus Berglund , a seasoned trendspotter and proud founder of SportsBizTrends.com .

With over a decade of experience as an independent advisor and consultant, I have specialized in business development and creative marketing within the sports industry . This has, among other things, resulted in a book about sports sponsorship (only available in Swedish for the moment).

If you find my writing interesting, please share it with your colleagues and friends. It would be greatly appreciated!

And yes, I do freelance consulting and provide lectures at industry events, business networks, board meetings, and similar occasions. However, since I also work as a Marketing Manager for an industrial company, I choose the occasions wisely.

That said, don’t hesitate to contact me with your inquiry .

With experience from various assignments in strategy, tactical activations, and valuation of sponsorship (from the grassroots level to the English Premier League), I am happy to share my insights and ideas in this fast-paced industry.

For more information about me and my work, including my contact details, please visit the About page , or connect with me via LinkedIn .

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United States Sports Academy America's Sports University ®

The sport digest - issn: 1558-6448, developing a business plan for sport management.

A business plan certainly aids one in the pursuit of a successful sport management business. The business plan functions as a road map for the entity (Schweizer, 2006). It allows an individual or a group to clearly define intentions about how, where, and why the business will succeed. To fully understand the planning process, one must review each section of the business plan.

The executive summary may well be the most important part of a business plan. The summary within a business plan for a sport facility should include a mission statement that has been carefully thought out and scripted. While the executive summary appears first in the business plan document, it is usually written last.

The market analysis contained within the business plan in essence guides planning along an analytical path, identifying, first, whom the business will serve and, second, what its competition will consist of. These two foundational elements of the market analysis generate information that helps prepare the businessperson to obtain funding for the venture.

Next, an organization and management plan must be developed, weighing the following matters: general structure of the management staff, identity of key managers, planned additions to the initial management team, business’s legal structure, identity of business’s owners, and specification of business’s board of directors. Beyond the organizational structure, planning for the professional relationships and operations of the business environment must be accomplished. Staff will require a means of keeping up to date in terms of research and other developments in their professions; they will need to be provided with access to a fair amount of job scope and depth. There must also be a plan to keep staff motivated; a motivated staff exhibits less absenteeism, uses fewer sick days, is less prone to burnout, and undergoes less turnover.

The development of a business plan also entails exploring how best to make known the new company’s existence. The marketing and sales strategy part of a business plan outlines how to inform people about the services the business provides and of ways to contact the staff (Small Business Administration, 2007). For example, a start-up venture focused on providing a community with good quality services within a sport management facility might devise an initial marketing and sales strategy that emphasizes the formation of relationships within the community.

Touching both the marketing and sales portion, and the management portion, of the business plan is the design of effective communication into the business. Good communication skills must be established and information must flow freely if an organization is to meet its goals and objectives efficiently. The communication structure outlined in the business plan ultimately helps ensure that clients will receive the kind of service that truly benefits them. When they do, customer satisfaction creates customer loyalty, which leads both to repeat business and to new business, as clients recommend the business to others.

While the preparation of business plans is not an exact science, the business plan remains crucial when creating a business and also for each phase of the eventual development of that business. The business plan should be reviewed and changed as an organization grows and prospers. With sound research, careful consultation, and wise decision making, thriving sport management businesses, it is hoped, will be established.

Small Business Administration. (2007). Write a Business Plan. Small Business Planner . Retrieved February 6, 2008, from http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html

Schweizer, B. (2006). First Form a Plan [Electronic version]. Journal of Accountancy , 202, 79–82.

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How to Write a Sports Agency Business Plan [Sample Template]

Do you want to start a sports agency and need to write a plan? If YES, here is a sample sports agency business plan template & FREE feasibility report. Do you know that the sports market in North America was worth $60.5 billion in 2014? It is expected to reach $73.5 billion by 2019.

The biggest reason for such growth is projected increases in revenue derived from media rights deals, which is predicted to surpass gate revenues as the sports industry’s largest segment.

Why Start a Sports Agency Business?

The sports industry is indeed a big and money – spinning industry and you can actually make mega bucks from the industry without being an athlete by simply managing athletes and sport clubs.

As a sport agent or agency, you are expected to work on behalf of sport clubs or athletes to promote their careers and run their sport business affairs. Basically, your job is to secure the best club, competitions, endorsements and sponsorship deals for your clients, for the best fee. The truth is that a sports agency can be started in any country of the world as long as you have access to pool of athletes and sport clubs.

If you have made up your mind to start a sports agency company, you are expected to map out strategies on how to a raise startup capital, how to network with key stakeholders, how to run the business, as well as make profits.

It might take you a month or so to come up with a workable business plan, however, you just have to do it. The truth is that your business plan is the blue print with which you can successfully run your business and you are not expected to handle it with levity.

It is always advisable to contract the writing to professionals if you know you can’t possibly do it yourself. Bottom line is that, it would pay you a great deal to start and run your business with a good business plan in place. Here is a sample sports agency business plan template that can give you the needed direction to successfully start your sports agency.

A Sample Sports Agency Business Plan Template

1. industry overview.

Sports agency business is under the Celebrity and Sports Agents industry and this industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures.

Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

Over the five years to 2022, the Celebrity and Sports Agents industry is projected to grow due to continued increase in per capita disposable income and advertising expenditure. In addition, the continual popularity of major sporting events will ensure stability among the industry’s sports agents and clients.

As production studios cast more projects and consumers attend more sports games, agents and managers are expected to gain more revenue as their clients are able to leverage larger contracts.  Industry revenue is projected to increase at an annualized rate over the five years to 2022. Diversifying clientele Although the industry is expected to grow over the next five years, agents and managers will likely continue to dive

The Celebrity and Sports Agents industry is indeed a thriving and viable business in most countries of the world. Statistics has it that in the united states of America alone, the Celebrity and Sports Agents industry generates over $11 billion annually from more than 43,966 registered and licensed big celebrity and sports companies.

The industry is responsible for the employment of over 62,052 people. Experts project the music groups and artist industry to grow at a 4.3 percent annual rate. The companies holding the largest market share in the Celebrity and Sports Agents in the United States of America are Endeavor LLC and Creative Artists Agency LLC.

A recent report published by IBISWorld shows that the industry is in the mature phase of its life cycle. The industry experiences complete market acceptance, which is a key indicator of maturity, since music is a popular form of entertainment for most Americans.

The report indicated that over the 10 years to 2022, industry value added (IVA), a measure of the industry’s contribution to the overall economy, is expected to grow at an annualized rate of 1.9 percent. US GDP is forecast to grow at an annualized rate of 2.0 percent during the same time. The industry’s relatively stable value added is further evidence that, despite the changing nature of the industry, it remains a mature and stable segment of the economy.

One good thing about starting a sports agency business is that even if you decided to start it in the United States of America, your market will not be restricted to athletes and sport clubs in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your sports agency brand on the internet and you will be amazed at the rate athletes interested in signing under your management will be calling you from all parts of the world.

2. Executive Summary

Garry Bright® Sports Agency, Inc. is a registered sports agency business that intends having a footprint in the celebrity and sports agents industry. We have been able to secure a well – positioned office facility in Los Angeles – California and the office facility is located directly opposite StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Interestingly, the 125 – acre complex features state of the art stadiums and facilities for soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports hence it will be easier for us to work with athletes in different sports.

Garry Bright® Sports Agency, Inc. is going to engage in promoting our clients sporting careers. We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee. Part of our plans is to work towards becoming one of the leading sports agencies in the whole of Los Angeles – California and in the nearest future compete with the leaders in the industry.

We are quite aware that starting a standard sports agency business from the scratch requires reasonable capital base especially for promotion of athletes and sport clubs under your management, which is why we have perfected plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

Our workers are going to be selected from a pool of talented and highly creative people with eyes for spotting raw talents in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company.

At Garry Bright® Sports Agency, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Garry Bright® Sports Agency, Inc. will be owned majorly by Garry Bright and his immediate family members. Garry Bright has a Degree: B.S. in Psychology from the University of California, Berkley. Aside from being a celebrated athlete on campus, he is a successful local soccer coach and he is a certified and licensed FIFA football agent.

3. Our Products and Services

Garry Bright® Sports Agency, Inc. is going to offer varieties of services within the scope of the Celebrity and Sports Agents industry in the United States of America. Our intention of starting our sports agency company is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our goals.

Our business offerings are listed below;

• Managing athletes and sport clubs
• Career management services for athletes
• Licensing and contract services for athletes and sport clubs
• Other related sports agency services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 sports agencies in the United States of America.
• Our mission is to engage in promoting our clients’ sporting careers.
• We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee.
• We want to build a sports agency company that will become the number one choice for both athletes and sport clubs.

Our Business Structure

The fact that we are set to compete with other leading sports agencies in the United States of America means that we must build a business structure that can support our business goal. We will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. Below is the business structure that we will build Garry Bright® Sports Agency, Inc.;

• Chief Executive Officer

Legal Secretary

Athletes Manager

Admin and HR Manager

• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for drawing up contracts and other legal documents for the company
• Advise athletes and sport clubs accordingly before signing any contract
• Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Responsible for negotiating contracts and fees, finding and booking athletes for competitions, sponsorships deals and endorsements that match their career strategy, advising on career decisions, publicity and promotion, helping them on career decisions and managing media relations on their behalf
• Responsible for building a strong reputation for good client services, and attracting more high paying sponsorships and endorsement deals and contracts.
• Represent a roster of athletes and sport clubs, and cultivate relationships with the sports industry decision makers on their behalf. They will negotiate deals, and support and guide their clients’ careers.
• Keep up to date with what’s happening in the industry, and spend a lot of time establishing and maintaining relationships, using contacts to source clubs, competitions, sponsorship and endorsement deals for her clients.
• Promote her clients’ work, and will often be involved in liaison during the training sessions and preparation process. May also organize and negotiate contracts for release and publishing, and communicate with the press.
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Facilitate and coordinate strategic sessions.
• Work directly with clients in a non-advisory capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversee the smooth running of the daily office activities.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Garry Bright® Sports Agency, Inc. engaged the services of a professional in the area of consulting and business structuring to assist the organization in building a standard sports agency that can favorably compete in the industry.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Garry Bright® Sports Agency, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Garry Bright® Sports Agency, Inc.;

Our core strength lies in the power of our team and the location of our business. We have a team that can give our clients value for their money; a team that can effectively harness raw sporting talents in various sporting fields to become world – class athletes. We are well positioned and we know we will attract loads of clients from the first day we open for business.

As a new sports agency company, it might take some time for our organization to break into the market and attract some well – established athletes and sport clubs to sign under our agency; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

The industry is anticipated to continue growing in line with prevailing consumer spending and the ever-rising popularity of sports in the United States and all across the world. This goes to show that the opportunities in the Celebrity and Sports Agents industry are massive and we are ready to take advantage of any opportunity that comes our way.

Technology and the internet which of course is a major tool for the advancement and gains achieved in the Celebrity and Sports Agents industry can also pose a threat to the industry. The truth is that with the advancement of technology, it is now easier for athletes to promote themselves especially via social media platforms.

So also, just like any other business, another threat that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

7. MARKET ANALYSIS

• Market Trends

Entrepreneurs that are venturing into the Celebrity and Sports Agents industry are coming in with creativity and good business skills. The fact that revenue is nose – diving in the industry does not in a way stop some sports agencies from declaring profits year in year out.

In time past, big-name sponsorship deals were enough to satisfy sports marketers. But in recent time, the trend shows that amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with fans.

The trend in the Celebrity and Sports Agents industry is that most sports agencies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to sports agency business, there are no exemptions to who you can market your services to. There are loads of athletes and sport clubs out there who are interested in working under a well – structured sports agency company.

In view of that, we have created strategies that will enable us reach out to various clients within our target market. We have conducted our market research and survey and we will ensure that all our sports agency company is well accepted in the market place.

Our Competitive Advantage

We are mindful of the fact that there are stiff competitions in the sports business in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Garry Bright® Sports Agency, Inc. is launching a standard sports agency company that will indeed become the preferred choice for athletes in and around Los Angeles – California. This is because the location of our office makes us the first choice for athletes and sport clubs that make use of StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Another competitive advantage for Garry Bright® Sports Agency, Inc. is the quality and wealth of experience of its management team.

The management team comprises of professionals who have worked with some of the leading international brands in the Celebrity and Sports Agents industry. Our unique style of attracting gifted athletes also counts towards our advantage especially when it comes to competing with other sports agencies within the same category.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Garry Bright® Sports Agency, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract athletes that will sign under our brand. Garry Bright® Sports Agency, Inc. will generate income by offering the following services;

• Licensing and contract services for athletes

10. Sales Forecast

One thing is certain when it comes to sports; sports never dies and the demand for talented and skillful athletes will continue to grow. This goes to show that any sports agency that is known to always represent athletes will continue to attract talents.

We are well positioned to take on the available market in the United States of America and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S.

We have been able to examine the sports agency market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Garry Bright® Sports Agency, Inc., it is based on the location of our business and other factors as it relates to sports agency business startups in the United States;

• First Fiscal Year (FY1): $320,000
• Second Fiscal Year (FY2): $650,000
• Third Fiscal Year (FY3): $1.3 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our gifted and talented athletes and sport clubs and management style speaks for us in the market place; we want to build a standard sports agency company that will leverage on word of mouth advertisement from satisfied athletes.

Our business goal is to grow our sports agency company to become one of the top 10 sports agencies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but in the world stage as well.

Garry Bright® Sports Agency, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to athletes and key stakeholders in Los Angeles -California and other parts of the U.S.
• Advertise our business in relevant sports magazines, newspapers, TV and radio stations
• List our business on yellow pages ads (local directories)
• Attend relevant international and local talent hunts for athletes, sporting competitions, tournaments, seminars, and concerts et al
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialists to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Celebrity and Sports Agents industry by storm which is why we have made provisions for effective publicity and advertisement of our sports agency company. Below are the platforms we intend to leverage on to promote and advertise our sports agency company;

• Place adverts on both print and electronic media platforms
• Sponsor relevant sports TV shows and radio programs
• Maximize our official website to promote our business and athletes under our management
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (sports online forums) to promote our business and athletes under our management.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – California
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our promotional materials and every of our staff member wears our branded shirts and caps at all time.

12. Our Pricing Strategy

When it comes to the sports agency line of business, you may not automatically start making money, as a matter of fact, you are expected to groom the athletes until they becomes popular and well-sought out for. With that, you will be able to agree on percentage of the fee paid to the athletes to play in tournaments, competitions, guest appearances, endorsements or sponsorship deals.

• Payment Options

The payment policy adopted by Garry Bright® Sports Agency, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Garry Bright® Sports Agency, Inc. will make available to her clients;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget of achieving our aim of establishing a standard sports agency company. Essentially, these are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Garry Bright® Sports Agency, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring business consultant – $2,500.
• The total cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of lease for a small but standard office facility for 24 months – $50,000
• The cost for remodeling the office – $20,000
• The amount required for the promote our first set of athletes (sportsmen and sportswomen) and sport clubs – $50,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $250,000
• The cost for start-up inventory – $10,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $5,000

We would need an estimate of three hundred and fifty thousand dollar ($350,000) to successfully set up our sports agency company in Los Angeles – California.

Generating Funds/Startup Capital for Garry Bright® Sports Agency, Inc.

Garry Bright® Sports Agency, Inc. is owned and financed by Garry Bright. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 (Personal savings $60,000 and soft loan from family members $40,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Garry Bright® Sports Agency, Inc. is to ensure that we continue to make available sports men and women who are engaged in soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports, and deliver quality services. We are not going to relent in providing conducive environment for our workers.

We are quite aware that our athletes are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services.

Garry Bright® Sports Agency, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Building of Music Studio: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed office furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with athletes and key players in the sports industry: In Progress

More on Sports

Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

Indoor Sports Complex Business Plan

You’ve come to the right place to create your Indoor Sports Complex business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Indoor Sports Complexes.

Below is a template to help you create each section of your Indoor Sports Complex business plan.

Executive Summary

Business overview.

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. The outdoor basketball court complex was a strong business that conformed to the needs of the community; however, the weather was often inclement, which would shut the complex for days at a time.

With this background in mind, Thom and Nate studied the most advantageous places in the U.S. to start an indoor sports complex and realized that Fairbanks, Alaska, with freezing temperatures most of the year, would be the perfect location for their new venture. Elite Sports Indoor Complex was formed in 2022 and is in the final six months of preparation prior to launch.

Product Offering

The following are the services that Elite Sports Indoor Complex will provide:

• Climate-controlled environment for a wide range of sports
• Advanced sports-training programs
• Mom workout sessions: free childcare
• Recreational activities for children ages 4-12
• Free use of facilities for customers ages 60+
• Swimming pools and spas with heated water
• Family packages at yearly discounts
• Available for private parties and events

Customer Focus

Elite Sports Indoor Complex will target residents and families in Fairbanks, Alaska. They will also target private and public sports teams. They will target individuals looking for sports training. They will target women with children. They will target families and seniors. They will target swimmers and those who use spas for health and healing purposes. They will target party planners and event coordinators. They will target those who live within a 30-mile radius of Fairbanks, Alaska.

Management Team

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. They have recruited Ellie Nielson to be the Administrative Director for the Elite Sports Indoor Complex.

Thom Goodson graduated from the University of Maryland with a degree in Business Finance and Law. He will co-own the Elite Sports Indoor Complex with Nate Gregory, a former business partner in an outdoor basketball court complex in Annapolis, Maryland. Thom will be the President of the Elite Sports Indoor Complex and will oversee client relations and new business development.

Nate Gregory is a co-owner of the Elite Sports Indoor Complex with Thom Goodson. He graduated from the University of Maryland with a degree in Business Management. His role will be the Vice President of the Elite Sports Indoor Complex and will oversee operations and human resources for the company.

Ellie Nielson, a graduate of University of Alaska, will take on the role of Administrative Director for the Elite Sports Indoor Complex, where she will schedule all classes, events, trainings, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Success Factors

Elite Sports Indoor Complex will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Elite Sports Indoor Complex
• Full and varied sports courts, including soccer arena and baseball/football fields
• Comprehensive array of services available for individual or family members.
• Reasonable pricing of packages and discounts for families
• Advanced technology-driven sports equipment and security systems

Financial Highlights

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its Elite Sports Indoor Complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Elite Sports Indoor Complex.

Company Overview

Who is elite sports indoor complex.

Elite Sports Indoor Complex is a newly established, full-service indoor sports complex in Fairbanks, Alaska. Elite Sports Indoor Complex will be the most reliable, cost-effective, and efficient choice for residents in Fairbanks and the surrounding communities. Elite Sports Indoor Complex will provide a comprehensive menu of sports courts, games, and recreational services for any resident to utilize. Their full-service approach includes a comprehensive array of sports choices and recreational activities.

  Elite Sports Indoor Complex will be able to serve hundreds of residents in Fairbanks. The team of professionals are highly qualified and experienced in sports, games and sports training. Elite Sports Indoor Complex removes all the headaches and issues of attempting to play sports outdoors in the Fairbanks weather, while ensuring all the solutions are effectively captured within the Elite Sports Indoor Complex.

Elite Sports Indoor Complex History

Since incorporation, Elite Sports Indoor Complex has achieved the following milestones:

• Registered Elite Sports Indoor Complex, LLC to transact business in the state of Alaska.
• Has a contract in place at one of the offices near the courts and will set up its 10,000 square foot office space.
• Reached out to numerous contacts to include Elite Sports Indoor Complex in their memberships.
• Began recruiting a staff of twenty and additional office personnel to work at the Elite Sports Indoor Complex.

Elite Sports Indoor Complex Services

The following will be the services Elite Sports Indoor Complex will provide:

Industry Analysis

The indoor sports complex industry is expected to grow over the next five years to over $2.5 billion. The growth will be driven by an increased number of users who choose to play sports in inclement winter or summer weather. The growth will be driven by individuals who choose to play sports after normal work hours. The growth will be driven by individuals who are conscientious about healthy living and activities. The growth will also be driven by the amenities offered, such as spas and childcare services. Costs will likely be reduced as solar paneling contributes to much lower utility charges. Costs will likely be reduced via sustainability practices that result in lower garbage costs.

Customer Analysis

Demographic profile of target market, customer segmentation.

Elite Sports Indoor Complex will primarily target the following customer profiles:

• Residents of Fairbanks, Alaska
• Public and private sports teams
• Families seeking memberships
• Party planners and event coordinators

Competitive Analysis

Direct and indirect competitors.

Elite Sports Indoor Complex will face competition from other companies with similar business profiles. A description of each competitor company is below.

University of Alaska – Indoor Swimming Pools

The University of Alaska is located in Fairbanks, Alaska. The university decided to add an indoor swimming pool complex in 1988, due to the increased need for swim teams and swim practice during freezing weather conditions that limited availability to the outdoor pools. The university has since opened the pools to the public during the hours the teams are not using the pools.

The three indoor swimming pools include two heated spas in a climate-controlled environment. One swimming pool is an Olympic-sized pool with lane indicators, one is a pool designed for pool training and activities, and one is designated as a lap pool. The family memberships available are very reasonably-priced, with the only drawback of the pools being closed for public use during competition swimming and during practices for the various swim teams.

Fairbanks Parks & Recreation Indoor Courts

The Fairbanks Parks & Recreation panel determined in 2006 that indoor tennis, squash, and racquetball courts would be advantageous to the community overall. As a result, eight tennis courts, 4 squash courts and 6 racquetball courts were built for public use. The courts are available 24 hours a day for a nominal fee per play. The sports courts do not include locker or shower rooms, nor are there other facilities other than the check-in counter.

Residents and families are encouraged to use the indoor courts, although in 2022 repair and replacement of the tennis courts was initiated due to deterioration of the surface, and the replacements are not yet complete. The racquetball courts remain in use and, although the surface flooring is in good condition, the majority of tennis players have reverted to racquetball while waiting for the flooring to be replaced; therefore, there are only a limited number of reservations available on the crowded court schedules.

Recreation Island Ultimate Sports

The tropic-themed Recreation Island Ultimate Sports company is owned and operated by Lance Baker, a former National Football League player. His staff of ten employees oversees the football, baseball and other fields and courts. Included in the family area is a frisbee course, volleyball courts and other activities, along with sports training equipment and sports classes. The private membership fees at the Recreation Island Ultimate Sports are reasonable; however, the fields are outdoors, allowing for limited play during the winter months, if at all. The popular fields are highly utilized during the summer months and are open 24-hours per day with the sun exposure continuing through almost a full 24-hours. Recreation Island Ultimate Sports offers classes for children and team sports for the entire family. Childcare is included for ages through 5 years old.

Competitive Advantage

Elite Sports Indoor Complex will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Elite Sports Indoor Complex will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of classes, services and training courses.
• Unbeatable pricing for memberships; they will offer the most reasonable pricing in Fairbanks.

Promotions Strategy

The promotions strategy for Elite Sports Indoor Complex is as follows:

Word of Mouth/Referrals

Elite Sports Indoor Complex is an exciting, new concept for the city of Fairbanks and its residents. As such, word of mouth information has followed the complex since before construction commenced, with excited potential members waiting for the complex to be built to completion. Residents of Fairbanks are spreading the word of Elite Sports Indoor Complex beyond the city and into the outlying regions.

Print Advertising

One month prior to launch, Elite Sports Indoor Complex will send a brochure to every resident and business within the city of Fairbanks. The brochure will outline all the services, classes, amenities and sports available within the private club and will also detail the discounted pricing offered during the first two months. The regular pricing will resume after the initial two months of business.

Website/SEO Marketing

Elite Sports Indoor Complex will fully utilize their website. The website will be well organized, informative, and list all the fields, courses, classes and services that Elite Sports Indoor Complex provides. The website will also list their contact information and list their available membership packages and rates. The website presence will be enhanced with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “indoor sports” or “sports courts near me”, Elite Sports Indoor Complex will be listed at the top of the search results.

The pricing of Elite Sports Indoor Complex will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Elite Sports Indoor Complex. Operation Functions:

• Thom Goodson will be the co-owner and President of the company. He will oversee all new business development and manage client relations.
• Nate Gregory will be the co-owner and Vice president of the company. His role will be to oversee operations and the human resources department of the sports complex. Jay and Nate have spent the past year recruiting the following staff:
• Ellie Nielson will take on the role of Administrative Director for the complex. She will schedule all classes, events, training, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Milestones:

Elite Sports Indoor Complex will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Elite Sports Indoor Complex
• 6/1/202X – Build list for prospective memberships at Elite Sports Indoor Complex
• 6/15/202X – Begin networking at community events
• 6/22/202X – Begin moving into Elite Sports Indoor Complex
• 7/1/202X – Elite Sports Indoor Complex opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Elite Sports Indoor Complex are the fees they will charge to members for their use of the indoor sports complex and the services provided.

The cost drivers will be the overhead costs required in order to staff Elite Sports Indoor Complex. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its indoor sports complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Members Per Month: 650
• Average Revenue per Month: $195,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, indoor sports complex business plan faqs, what is an indoor sports complex business plan.

An indoor sports complex business plan is a plan to start and/or grow your indoor sports complex business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Indoor Sports Complex business plan using our Indoor Sports Complex Business Plan Template here .

What are the Main Types of Indoor Sports Complex Businesses? 

There are a number of different kinds of indoor sports complex businesses , some examples include: Indoor sport courts, Indoor field arenas, Indoor pool and water play parks, and Indoor gymnastics complex.

How Do You Get Funding for Your Indoor Sports Complex Business Plan?

Indoor Sports Complex businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Indoor Sports Complex Business?

Starting an indoor sports complex business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Indoor Sports Complex Business Plan - The first step in starting a business is to create a detailed indoor sports complex business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your indoor sports complex business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your indoor sports complex business is in compliance with local laws.

3. Register Your Indoor Sports Complex Business - Once you have chosen a legal structure, the next step is to register your indoor sports complex business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your indoor sports complex business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Indoor Sports Complex Equipment & Supplies - In order to start your indoor sports complex business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your indoor sports complex business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Any questions? Call us on 01494 887909

How To Write A Professional Business Plan For Your Sports Business

If you are putting together a business plan for your sports business there are some important elements to remember. No matter what type of business you are setting up, you should have a business plan. A business plan summarises everything about it from objectives and strategies to marketing plans and financial forecasts.

One thing not to leave out of your business plan is the necessity for insurance cover. Get a quote for our  Sports Business Insurance  today to ensure you and your business are protected should things not go as planned. If you are running an  after-school club you should consider our  after-school club insurance .

It is an essential tool if you are looking to secure funds from a bank or investor but can also be helpful when talking to new suppliers or customers as it will help to articulate those aspects of your sports business that will be of particular interest. There are lots of online resources to help you to write a plan, but here is a summary of the key points to include:

1.  Outline your objectives – be clear about what you are looking to achieve and how you intend to reach your goal.

2.  Define your business – Provide a clear and accurate summary of your business and what it is about. Outline what produces/services you will provide.

3.  Identify your market – and more specifically your target consumers. Who will you sell to, what are their demographics ie. What age groups, gender are they and what regions of the country do they live in?

4.  Competitive Analysis – what and who could your competitors be? Remember that this doesn’t just have to be direct competitors.

5.  Pricing structure – Be sure to detail your selling price, costs any other investors in the business so you have a clear financial plan. This will help the bank/potential investors to be clear about the opportunity that your business can provide.

6.  Operations – detail the operational side of the business from facilities to employees including management and the structure of the business.

7.  Sales and Marketing – how will you sell your products/services? How will you promote your business and your products? What will the costs be and the expected results?

8.  Demonstrate that you have identified any potential risks and have plans in place in certain scenarios – investors will be more prepared to part with their cash if they can see that a risk assessment has been done.

Get a quote for your business

Other top tips:.

• Allow plenty of time – putting together the right business plan can take time. Not only do you need to gather all of the information required but then you need to sit down and put it together in the right way.

• Start with a template – there are lots of great business plan templates available which are an excellent starting point to help you to build the perfect business plan. Both Princess Trust and Barclays provide great examples.

• Keep the plan clear, precise and professional. Your business plan represents you and your business so it is important to deliver the right impression

• Avoid too much detail in the main body of the plan. Many business plans are simply too long! Keep the body of the document clear and accurate and include any supporting information in the appendix (making sure that you reference it).

• Don’t be afraid to ask advice – review the document with any business colleagues or friends you trust to give you constructive feedback.

So get writing your winning business plan and remember ‘A goal without a plan is just a wish’ – Antoine de Saint-Exupery. 

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Sample Sports Agency Business Plan

Sports agency business plan sample.

Are you a sports enthusiast interested in starting your own sports agency? There are many things you’ll need to do to bring your desires to fruition.

Most vital of these actions is the planning necessary for actualization. The planning phase cannot be complete without a critical tool; the sports business plan .

For many new entrepreneurs, the business plan seems quite technical or challenging to create. However, the truth is, you might not have approached it the right way.

This sports agency Business Plan gives an example of what a great plan should look like. We’ve touched on key areas to serve as a guide for you.

Starting from the Basics

To create a great sports agency business plan, you’ll need to understand its structuring. You must consider the different components or sections of the plan.

How each of these sections is developed will determine your outcomes. Here, we’ll show you what these sections are and what should be covered.

They include the executive summary, company description, and products & services.

Other sections include the market analysis, strategy & implementation, organization & management team, and the financial plan & projections.

Let’s discuss how each of these should be developed, shall we?

i. Executive Summary

The executive summary section of your sports agency business plan summarizes the key points contained in the program and provides an overview of the entire document.

It’s rightfully called the executive summary because it’s condensed into two pages.

This section is written to hold the reader’s attention specifically. It allows your audience to know specific vital details about the business to promote the viability of the sports agency business idea.

This should generally appear as the beginning of your plan but should be written last.

Among the details provided in the summary are the business name & location, the services & products offered, mission & vision statements, and the specific purpose of the plan.

To introduce your sports agency business idea, you’ll need to begin by stating its name.

You’re expected to have done the work necessary to choose the right sports name. Equally important is where your sports agency business will be located. With these provided, you’ll need to proceed to the range of services or products you provide.

It’s important not to get into too much detail about the services as such could prolong the time needed to read through the summary. You only need to state the basics and leave the main benefits and products section details in the preliminary plan.

Your mission statement should capture the essence of your business’s goals and its underlying philosophies in a few brief sentences.

It should provide clarity behind the “what,” “who,” and “why” of your sports agency. The vision statement is written alongside the mission statement.

This (vision statement) should provide a brief but definitive and precise description of your sports agency’s aspirations. What more? It should state the kind of impact it intends to create.

It would be best if you also covered the specific purpose of the plan. What do you want to achieve with your business plan?

You might want to use it to set and implement strategies that are one of its common uses. Another is to attract funding to the business.

ii. Company Description

Your audience will want to know more about your sports agency business, and this section gives them an idea of who you are and how you operate.

Also covered are the goals of the business. To do a proper job, provide a summary of your short and long-term goals and your business’s legal structure.

Please give a brief history of the business in addition to its nature. Of vital importance is the need to state the demands or needs you plan on supplying or meeting.

What more? Give a summary of company growth with financial or market highlights included. An overview of your services and products will also be in order.

iii. Services and Products

Sports agencies transact a wide range of businesses. You’ll need to state what your services or products consist of.

In providing such detail, include information such as the net revenue being expected from the sale of these services or products and service costs.

How do your services benefit your clients? This is an important detail you shouldn’t leave out. You should mention services and products still being researched and developed.

What’s the market role of your service or products, and what advantages does it have over those of competitors?

iv. Market Analysis

To be taken seriously, you’ll need to demonstrate your knowledge and industry experience regarding your line of business. This requires a great deal of market research.

Key areas to be covered include industry description and outlook with supporting statistics and a sketch of customer segments with size and demographics.

Identify your competitors and evaluate their areas of strength and weakness. Include historical, current, and projected marketing data for services and products.

v. Strategy & Implementation

Strategy and implementation are vital to sales and marketing.

Here, it would be best to focus on providing information on how you intend to promote or sell your sports agency business to your customers. Also important is information on how you’ll penetrate or enter the market.

Provide crucial details about your labor sources and the number of employees to be hired. How will your sports agency business function? Include details about pricing, costs, and promotions.

vi. Organization & Management Team

Without a proper organizational structure, your sports agency business won’t function effectively.

Here, begin by providing an organizational chart describing departments and key employees. Next, include details about the owners with names, percentage ownership, and extent of involvement.

The profiles of your management team need to be covered as well. Any advisors to the sports agency need to be provided too.

vii. Financial Plan & Projections

The services of a professional accountant will be vital to developing your financial plan.

Areas to be worked on include historical financial data, practical prospective financial information, and a brief analysis of financial data.

When fully covered, all of these points will result in a comprehensive sports agency business plan.

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Sports Agency Business Plan and SWOT Analysis

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Sports is a major form of entertainment within the United States. As such, given the billions of dollars of revenue that are generated each year from professional sporting events – the demand for quality representation as it relates to the individual athletes in substantial. Given that many athletes now sign endorsement deals on top of contracts relating to providing professional services, many sports agencies have been developed to become a full service solution provider for athletes that need quality representation. The barriers to entry for this type of business are considered to be relatively high given that most sports agents or attorneys by trade. The startup cost associated with developing a new sports agency business typically ranges anywhere from $50,000 all the way to $500,000 depending on the number of agents that would be on staff from the onset of operations. Given that this is a service-based business – the gross margins generated from revenues are also extremely high. Typically, gross margins for this type of business range anywhere from 90% to 95% depending on whether or not a bad debt expense is going to be factored into the cost of goods sold. Most importantly when developing a new sports agency business, it is imperative that the owner operator have an understanding of the applicable employment agency laws that may be associated with presenting an athlete. Again, given that most sports agents are attorneys this matter can be looked into relatively easily. However, if a sports agent is not a licensed attorney then it may be in their best interest to hire a firm that can provide them with the understanding that is needed in order to remain within the letter of the law at all times.

A sports agency business plan would be required if the individual is going to seek private investment capital or a working capital line of credit from a financial institution. This business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page with statistics that are common to artist and athletic representation businesses. Within this business plan, a full examination of how clients are going to be acquired is needed. Unlike other businesses that market their services to the general public, a sports agency deals with a very limited number of people given that there are only a handful of spaces in professional sporting leagues for professional athletes. As such, it is important that a sports agent develop ongoing relationships with recruiters, colleges, high school coaches, and other individuals and entities that deal with amateur sports. Once a client is found, it is important that they are provided with a full understanding of the suite of services that can be rendered to this individual. As such, the marketing section of the business plan should focus significantly on client acquisition. As this is a personal services business, it is important at the age and the very people focused so that they can properly require clients placing those that they represent with professional sporting organizations.

Ace sports agency marketing plan should also be developed. Again, and foremost – it is imperative that the sports agency develop ongoing relationships with professional sporting organizations as well as coaches among the high school and collegiate level. Of course, the sports agency should also maintain an expansive website that provides the biographies of staff agents, representation operation, contact information, and when applicable a list of clients that are currently under representation or have been represented in the past. This will lend credence and provide a strong reputation for the sports agency as it expands. The presence on social media can also be helpful for sports agent given that many young athletes frequently use social media in order to communicate with their friends and families. As such, by maintaining a social media profile on a platform such as FaceBook, Twitter, and Google+ – a sports agent may be found by an amateur athlete is qualified to play professional sports.

Once the business plan and marketing plan have been developed, most entrepreneurs will develop a sports agency SWOT analysis. As it relates to strengths, a sports agency is able to generate extremely high gross margins from their services. Additionally, these businesses are relatively immune from negative changes in the economy given that viewing a sporting event on TV or in person is considered a low-cost form of entertainment. As such, a negative decline in the economy will not impact the revenues of the sports agency. For weaknesses, this is a highly competitive industry and are already many firms that have been established for decades. As such, it is incumbent upon the owner operator to ensure that they are able to provide a top-notch level of athletic representation as they develop their client base. For opportunities, many sports agencies will seek to hire additional staff agents that can handle a greater number of clients. This is really the only way that these businesses can expand given that the usually take fees equal to 10% to 20% of their clients gross income. For threats, outside of any minor regulatory change that could occur as it relates to maintaining an athlete – agent relationship there is really nothing that would impact the way that these businesses conduct their operations. Again, a sports agency is immune from negative change in the economy and can be a highly lucrative small to medium-size business for someone that is qualified to operate.

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Sports Equipment Retail Business Plan

Start your own sports equipment retail business plan

Keith's Sporting Goods

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Keith’s Sporting Goods (KSG) will be in the business of selling athletic equipment to people at every fitness level, from aspiring college athletes to weekend warriors. With our knowledgeable staff we will provide an environment where everyone feels comfortable coming in and asking for training advice and discussing equipment needs. 

Based in Eugene, KSG wants to be a recognized sporting goods store. An exact location has yet to be set, but owners are avidly searching for a high foot traffic location. Ideally that location would be in central Eugene where anyone can travel a short distance to find our store.

We fully expect to grow quickly. Many businesses start under the same assumption but due to work ethic, desire, job enjoyment, KSG is expecting to make a profit in the early stages of its life. Sales are forecasted to be conservative in the first month but are expected to increase by 2% each month thereafter, with a first year growth rate of 12%. This assumption appears to be accurate given the fact that the sporting goods wholesale industry is growing at an 11.5% annual rate.

Keith’s Sporting Goods will be filed as an S Corporation where owners will be protected from various forms of liability and tax shields. In the early stages of business, we will be primarily debt financed through a local bank and the Small Business Association (SBA). We have forecasted the need for 60% debt, the owner and operator will invest the rest.

Depending on the timing of financing, we expect to have the store open by January next year and to produce strong profits by the end of that same year.

1.1 Objectives

The primary objectives for the store are:

• Brand recognition. KSG will be a recognized sporting goods and fitness store in Eugene. 
• To be operating at a profit by the end of the first year of business.
• Achieve a 15% growth rate in sales from years one and two, and then maintain no less than a 11.5% growth rate thereafter.
• Maintain a constant gross margin of 40%. If we are able to do this and keep costs fixed, sales will be able to grow faster than total costs.

1.2 Mission

KSG strives toward building long-term relationships with our customers and employees. Working within the community, promoting community service, and encouraging the additional education of our employees will be constantly emphasized by store management. We feel it is extremely important to give back to the community that supports our operations, while also maintaining an atmosphere where our employees have the opportunity to improve as individuals.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

KSG intends to provide customers with the quality products they need to maximize athletic performance and accomplish their physical and mental goals. We will provide our customers with a knowledgeable staff that enjoys working in an athletic atmosphere and helping others. We will be located in Eugene where there is a high concentration of health conscious individuals and a devoted following to both high school and college athletics.

2.1 Company Ownership

With the intent to operate the store I will be considered the owner of Keith’s Sporting Goods. However, I will not be the only one with a capital investment in the company. A local investor will have equal shares in the business. The investor will receive dividends starting in year 2, until he has recouped his initial investment, at which time the owner has reserved the option of buying out his shares.

Under these circumstances, and the fact that the investment is a relatively small undertaking, KSG will be filed as an S Corporation. The ownership will be split up evenly between myself and the other investor, and the rest will be debt financed.

2.2 Start-up Summary

Keith’s Sporting Goods will be financed through a combination of 60% debt and 40% equity. A local bank will provide the debt while the equity will be provided by an equal combination of owner investment and an angel investor. A large portion of the initial investment will be spent on beginning inventory (83%), which we forecast to be sold within the first two months. Total assets will amount to 93.4% of the initial investment.

Keith’s Sporting Goods will be a high quality fitness store that focuses on athletic performance and maximization of athletic potential. In other words, KSG will be designed to supply athletes with the essential products that are necessary for active lives.

The core products we will carry are:

• Athletic equipment

To complement these goods, we will also carry training equipment like:

• Polymeric boxes
• Medicine balls
• Health supplements
• Training literature

Market Analysis Summary how to do a market analysis for your business plan.">

The Eugene community is very active and has a great athletic heritage. It is the location of the University of Oregon, home to many running and hiking trails, and has a youth athletic center called Kidsports. Eugene also happens to be a growing community that has always supported the small entrepreneurs. Taking these factors into consideration, KSG will focus on three main groups.

• Young parents with children active in youth sports
• College students
• Active adults

These groups comprise the majority of athletes in the city, and we find them to be the ones with the disposable income to spend on athletic apparel.

4.1 Market Segmentation

• Parents (Elementary & Middle School)
• High School Athletes
• College Students
• Middle-aged Adults (35+)

4.2 Target Market Segment Strategy

Because there are so many different sports and levels at which to compete, there is a broad range of markets for the company to target. At KSG, we will provide a marketplace that satisfies the needs of each group. We will stock a variety of goods for the wide variety of our customers.

We strive to build long-term, personal relationships with our customers, in order to do this, we will need to attract customers at young ages. Therefore, our primary target market will be parents with young children. By building a trust relationship, we may be able to maintain a family right up through the child’s college years.

It will be important to target these groups because youth sports are growing at an incredible rate. Data has indicated that youth sports has the highest growth rate of any segment within the athletic industry. Capturing the market at a young age will lead to future sales when athletes spend more money on their athletic needs.

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4.3 Competition and Buying Patterns

To an athlete who is serious about achieving particular goals, having the correct athletic equipment is integral. Somebody who runs many miles over the course of a week needs to have shoes that not only last over time, but also protect joints from over use. It is the same for a basketball player who needs to wear light clothing that allows him/her to move freely. In either case, the athlete is looking for the best equipment and is always open to try new, innovative products that might help reach peak performance.

In the sporting goods retailing many companies compete in different ways. For example, Copeland’s tries to sell products more on a cost basis using their capitol power to sell products at the lowest price. When doing this, they sacrifice the customer service and support that many athletes are looking for.

As a smaller company we intend to provide customers the support and knowledge they need to fulfill their goals.

Strategy and Implementation Summary

At KSG, we will use a marketing strategy of developing long-term relationships with our customers. Being seen at various sporting events will be an integral part of getting our name out in the community. We want to be seen as a business that cares for our customers and wants to see them accomplish all of their goals.

We want our customers to have complete trust in what our employees are saying. We want them to know all the information about what they are buying and what is best for them. If customers have a good experiences with what they purchase, not only will they more likely be repeat customers, but also they will tell friends about the quality of operations at KSG.

5.1 Competitive Edge

The number one competitive edge KSG enjoys is providing customers with unparalleled service. As a smaller operation it will be impossible to compete with Copeland’s and Play it Again sports on a price basis. Providing a group of knowledgeable employees who enjoy what they are doing is the only way that KSG can provide the best customer service. Once this trust is built our competitive advantage can be sustained.

The type of equipment that KSG will provide will also be a source of competitive edge. Much of the equipment found at Keith’s will not be found at larger chain stores. For example, it is tough to find polymeric equipment. In fact the only way one can buy high-quality equipment is through catalogs. It is the same for many types of shoes. Stores like Copeland’s tend to only sell shoes that are trendy. Trendy shoes are not a sign of high quality; they are a sign of great marketing. KSG will provide quality equipment and will be able to educate customers on why certain equipment is better than the typical mainstream brand equipment.

5.2 Sales Strategy

Our sales strategy will be built around fully educating customers about their purchases. Many of the activities that our store is promoting impacts the human body. It is important for the customer to be fully aware of the repercussions of the activity and how each piece of equipment effects him/her. With that in mind, sales people will take care of customers on a first come first serve basis. We want to build customer relationships without discriminating other potential future customers.

Employees will be paid on an hourly wage with no commissions at the beginning of operations. After the store has a history, a commission package based on sales and education advancement can be implemented.

KSG will carry a relatively low amount of inventory and have frequent order repurchases in an attempt to maintain inventory levels and storage costs. Finally, all sales will be in cash to prevent the problems brought along by late accounts receivable payments.

5.2.1 Sales Forecast

The primary products at KSG will include athletic shoes and apparel. We will also sell equipment, supplements, and health literature, but we forecast shoes and apparel to drive sales. We expect strong growth in the first year due to intense marketing and exposure in the Eugene market. Forecasted sales are expected to increase by 2% from month to month in the first year and then grow at the industry average of 11.50% per year.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The owner of KSG will also be the operator and decision maker. The philosophy behind the workforce will be one of total customer satisfaction and education. Since many customers are not aware of the many repercussions brought on by athletics, employees will be encouraged to continually gain new knowledge and insight.

6.1 Personnel Plan

Keith’s Sporting Goods will begin operations with a relatively small work crew with the intention to grow as the business grows. The owner/operator will have a base salary of $3,000/mo and that will be a fixed expense.

We plan on starting with one full time employee who will be the store manager. The manager will work closely with the owner. During slow hours, they will work closely implementing new strategies and making store changes. The manager will work 40 hours per week, and will have the weekends off. The manager’s salary, below, includes benefits (paid sick time, holidays, and insurance coverage).

The owner will work the weekend with the other employees. Aside from the owner and manager, KSG will need an estimated 51 man-hours over the course of the week. There is no estimated number of employees needed; we just need to fill the extra 51 hours. Employees will make $8/hr, and will be looked upon as an integral part of the operation.

Financial Plan investor-ready personnel plan .">

Keith’s Sporting Goods will regularly monitor all financial statements because they have a direct correlation with the health of our business. We have forecasted into the future with a steady but moderate growth rate where sales will grow by 2% every month. All sales will be in cash leading to positive cash flows whenever asset acquisition is maintained. Profits will be reinvested into the business in hopes of future product and store expansions. If no appropriate investment opportunities present themselves excess cash will be placed into the market through a respected financial consultant.

7.1 Important Assumptions

Key assumptions:

• Growth rate of 2% per month
• Daily sales: shoes six per day @ $80 each, and apparel 24 items/day @ $25 each
• Growth will be steady throughout the year.

7.2 Break-even Analysis

The following table and chart show our break-even point.

7.3 Projected Profit and Loss

7.4 Projected Cash Flow

As a retailer, we do not sell on credit, but all of our invetory purchases are made on account. Our net cash outflows are largely a result of repaying the initial loan.

7.5 Projected Balance Sheet

Among the importance of monitoring liabilities and assets, cash will be of particular importance to our organization. We will monitor this section of the Balance Sheet constantly. Without cash we will be unable to react to market changes or survive through tough economic cycles. Our net worth will improve as we grow and pay off the initial loan.

7.6 Business Ratios

The table below contains important business ratios from the sporting goods shops industry (5491), as determined by the Standard Industry Classification (SIC) Index.

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

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Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

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PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

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One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

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Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

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One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

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Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Sports Agency Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Sports Sector

Do you want to start a sports agency and need to write a plan? If YES, here is a sample sports agency business plan template & FREE feasibility report.

Do you know that the sports market in North America was worth $60.5 billion in 2014? It is expected to reach $73.5 billion by 2019. The biggest reason for such growth is projected increases in revenue derived from media rights deals, which is predicted to surpass gate revenues as the sports industry’s largest segment.

The sports industry is indeed a big and money – spinning industry and you can actually make mega bucks from the industry without being an athlete by simply managing athletes and sport clubs.

As a sport agent or agency, you are expected to work on behalf of sport clubs or athletes to promote their careers and run their sport business affairs. Basically, your job is to secure the best club, competitions, endorsements and sponsorship deals for your clients, for the best fee.

The truth is that a sports agency can be started in any country of the world as long as you have access to pool of athletes and sport clubs. If you have made up your mind to start a sports agency company, you are expected to map out strategies on how to a raise startup capital, how to network with key stakeholders, how to run the business, as well as make profits.

It might take you a month or so to come up with a workable business plan, however, you just have to do it. The truth is that your business plan is the blueprint with which you can successfully run your business and you are not expected to handle it with levity.

It is always advisable to contract the writing to professionals if you know you can’t possibly do it yourself. Bottom line is that, it would pay you a great deal to start and run your business with a good business plan in place. Here is a sample sports agency business plan template that can give you the needed direction to successfully start your sports agency.

A Sample Sports Agency Business Plan Template

1. industry overview.

Sports agency business is under the Celebrity and Sports Agents industry and this industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures.

Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

Over the five years to 2022, the Celebrity and Sports Agents industry is projected to grow due to continued increase in per capita disposable income and advertising expenditure. In addition, the continual popularity of major sporting events will ensure stability among the industry’s sports agents and clients.

As production studios cast more projects and consumers attend more sports games, agents and managers are expected to gain more revenue as their clients are able to leverage larger contracts.  Industry revenue is projected to increase at an annualized rate over the five years to 2022. Diversifying clientele Although the industry is expected to grow over the next five years, agents and managers will likely continue to dive

The Celebrity and Sports Agents industry is indeed a thriving and viable business in most countries of the world. Statistics has it that in the united states of America alone, the Celebrity and Sports Agents industry generates over $11 billion annually from more than 43,966 registered and licensed big celebrity and sports companies.

The industry is responsible for the employment of over 62,052 people. Experts project the music groups and artist industry to grow at a 4.3 percent annual rate. The companies holding the largest market share in the Celebrity and Sports Agents in the United States of America are Endeavor LLC and Creative Artists Agency LLC.

A recent report published by IBISWorld shows that the industry is in the mature phase of its life cycle. The industry experiences complete market acceptance, which is a key indicator of maturity, since music is a popular form of entertainment for most Americans.

The report indicated that over the 10 years to 2022, industry value added (IVA), a measure of the industry’s contribution to the overall economy, is expected to grow at an annualized rate of 1.9 percent. US GDP is forecast to grow at an annualized rate of 2.0 percent during the same time. The industry’s relatively stable value added is further evidence that, despite the changing nature of the industry, it remains a mature and stable segment of the economy.

One good thing about starting a sports agency business is that even if you decided to start it in the United States of America, your market will not be restricted to athletes and sport clubs in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your sports agency brand on the internet and you will be amazed at the rate athletes interested in signing under your management will be calling you from all parts of the world.

2. Executive Summary

Garry Bright® Sports Agency, Inc. is a registered sports agency business that intends having a footprint in the celebrity and sports agents industry. We have been able to secure a well – positioned office facility in Los Angeles – California and the office facility is located directly opposite StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Interestingly, the 125 – acre complex features state of the art stadiums and facilities for soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports hence it will be easier for us to work with athletes in different sports.

Garry Bright® Sports Agency, Inc. is going to engage in promoting our clients sporting careers. We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee. Part of our plans is to work towards becoming one of the leading sports agencies in the whole of Los Angeles – California and in the nearest future compete with the leaders in the industry.

We are quite aware that starting a standard sports agency business from the scratch requires reasonable capital base especially for promotion of athletes and sport clubs under your management, which is why we have perfected plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

Our workers are going to be selected from a pool of talented and highly creative people with eyes for spotting raw talents in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company.

At Garry Bright® Sports Agency, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Garry Bright® Sports Agency, Inc. will be owned majorly by Garry Bright and his immediate family members. Garry Bright has a Degree: B.S. in Psychology from the University of California, Berkley. Aside from being a celebrated athlete on campus, he is a successful local soccer coach and he is a certified and licensed FIFA football agent.

3. Our Products and Services

Garry Bright® Sports Agency, Inc. is going to offer varieties of services within the scope of the Celebrity and Sports Agents industry in the United States of America. Our intention of starting our sports agency company is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our goals.

Our business offerings are listed below;

• Managing athletes and sport clubs
• Career management services for athletes
• Licensing and contract services for athletes and sport clubs
• Other related sports agency services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 sports agencies in the United States of America.
• Our mission is to engage in promoting our clients’ sporting careers.
• We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee.
• We want to build a sports agency company that will become the number one choice for both athletes and sport clubs.

Our Business Structure

The fact that we are set to compete with other leading sports agencies in the United States of America means that we must build a business structure that can support our business goal. We will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. Below is the business structure that we will build Garry Bright® Sports Agency, Inc.;

• Chief Executive Officer

Legal Secretary

Athletes Manager

Admin and HR Manager

• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for drawing up contracts and other legal documents for the company
• Advise athletes and sport clubs accordingly before signing any contract
• Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Responsible for negotiating contracts and fees, finding and booking athletes for competitions, sponsorships deals and endorsements that match their career strategy, advising on career decisions, publicity and promotion, helping them on career decisions and managing media relations on their behalf
• Responsible for building a strong reputation for good client services, and attracting more high paying sponsorships and endorsement deals and contracts.
• Represent a roster of athletes and sport clubs, and cultivate relationships with the sports industry decision makers on their behalf. They will negotiate deals, and support and guide their clients’ careers.
• Keep up to date with what’s happening in the industry, and spend a lot of time establishing and maintaining relationships, using contacts to source clubs, competitions, sponsorship and endorsement deals for her clients.
• Promote her clients’ work, and will often be involved in liaison during the training sessions and preparation process. May also organize and negotiate contracts for release and publishing, and communicate with the press.
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Facilitate and coordinate strategic sessions.
• Work directly with clients in a non-advisory capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversee the smooth running of the daily office activities.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Garry Bright® Sports Agency, Inc. engaged the services of a professional in the area of consulting and business structuring to assist the organization in building a standard sports agency that can favorably compete in the industry.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Garry Bright® Sports Agency, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Garry Bright® Sports Agency, Inc.;

Our core strength lies in the power of our team and the location of our business. We have a team that can give our clients value for their money; a team that can effectively harness raw sporting talents in various sporting fields to become world – class athletes. We are well positioned and we know we will attract loads of clients from the first day we open for business.

As a new sports agency company, it might take some time for our organization to break into the market and attract some well – established athletes and sport clubs to sign under our agency; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

The industry is anticipated to continue growing in line with prevailing consumer spending and the ever-rising popularity of sports in the United States and all across the world. This goes to show that the opportunities in the Celebrity and Sports Agents industry are massive and we are ready to take advantage of any opportunity that comes our way.

Technology and the internet which of course is a major tool for the advancement and gains achieved in the Celebrity and Sports Agents industry can also pose a threat to the industry. The truth is that with the advancement of technology, it is now easier for athletes to promote themselves especially via social media platforms.

So also, just like any other business, another threat that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

7. MARKET ANALYSIS

• Market Trends

Entrepreneurs that are venturing into the Celebrity and Sports Agents industry are coming in with creativity and good business skills. The fact that revenue is nose – diving in the industry does not in a way stop some sports agencies from declaring profits year in year out.

In time past, big-name sponsorship deals were enough to satisfy sports marketers. But in recent time, the trend shows that amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with fans.

The trend in the Celebrity and Sports Agents industry is that most sports agencies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to sports agency business, there are no exemptions to who you can market your services to. There are loads of athletes and sport clubs out there who are interested in working under a well – structured sports agency company.

In view of that, we have created strategies that will enable us reach out to various clients within our target market. We have conducted our market research and survey and we will ensure that all our sports agency company is well accepted in the market place.

Our Competitive Advantage

We are mindful of the fact that there are stiff competitions in the sports business in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Garry Bright® Sports Agency, Inc. is launching a standard sports agency company that will indeed become the preferred choice for athletes in and around Los Angeles – California. This is because the location of our office makes us the first choice for athletes and sport clubs that make use of StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Another competitive advantage for Garry Bright® Sports Agency, Inc. is the quality and wealth of experience of its management team.

The management team comprises of professionals who have worked with some of the leading international brands in the Celebrity and Sports Agents industry. Our unique style of attracting gifted athletes also counts towards our advantage especially when it comes to competing with other sports agencies within the same category.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Garry Bright® Sports Agency, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract athletes that will sign under our brand. Garry Bright® Sports Agency, Inc. will generate income by offering the following services;

• Licensing and contract services for athletes

10. Sales Forecast

One thing is certain when it comes to sports; sports never dies and the demand for talented and skillful athletes will continue to grow. This goes to show that any sports agency that is known to always represent athletes will continue to attract talents.

We are well positioned to take on the available market in the United States of America and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S.

We have been able to examine the sports agency market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Garry Bright® Sports Agency, Inc., it is based on the location of our business and other factors as it relates to sports agency business startups in the United States;

• First Fiscal Year (FY1): $320,000
• Second Fiscal Year (FY2): $650,000
• Third Fiscal Year (FY3): $1.3 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our gifted and talented athletes and sport clubs and management style speaks for us in the market place; we want to build a standard sports agency company that will leverage on word of mouth advertisement from satisfied athletes.

Our business goal is to grow our sports agency company to become one of the top 10 sports agencies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but in the world stage as well.

Garry Bright® Sports Agency, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to athletes and key stakeholders in Los Angeles -California and other parts of the U.S.
• Advertise our business in relevant sports magazines, newspapers, TV and radio stations
• List our business on yellow pages ads (local directories)
• Attend relevant international and local talent hunts for athletes, sporting competitions, tournaments, seminars, and concerts et al
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialists to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Celebrity and Sports Agents industry by storm which is why we have made provisions for effective publicity and advertisement of our sports agency company. Below are the platforms we intend to leverage on to promote and advertise our sports agency company;

• Place adverts on both print and electronic media platforms
• Sponsor relevant sports TV shows and radio programs
• Maximize our official website to promote our business and athletes under our management
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (sports online forums) to promote our business and athletes under our management.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – California
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our promotional materials and every of our staff member wears our branded shirts and caps at all time.

12. Our Pricing Strategy

When it comes to the sports agency line of business, you may not automatically start making money, as a matter of fact, you are expected to groom the athletes until they becomes popular and well-sought out for. With that, you will be able to agree on percentage of the fee paid to the athletes to play in tournaments, competitions, guest appearances, endorsements or sponsorship deals.

• Payment Options

The payment policy adopted by Garry Bright® Sports Agency, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Garry Bright® Sports Agency, Inc. will make available to her clients;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget of achieving our aim of establishing a standard sports agency company. Essentially, these are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Garry Bright® Sports Agency, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring business consultant – $2,500.
• The total cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of lease for a small but standard office facility for 24 months – $50,000
• The cost for remodeling the office – $20,000
• The amount required for the promote our first set of athletes (sportsmen and sportswomen) and sport clubs – $50,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $250,000
• The cost for start-up inventory – $10,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $5,000

We would need an estimate of three hundred and fifty thousand dollar ($350,000) to successfully set up our sports agency company in Los Angeles – California.

Generating Funds/Startup Capital for Garry Bright® Sports Agency, Inc.

Garry Bright® Sports Agency, Inc. is owned and financed by Garry Bright. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 (Personal savings $60,000 and soft loan from family members $40,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Garry Bright® Sports Agency, Inc. is to ensure that we continue to make available sports men and women who are engaged in soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports, and deliver quality services. We are not going to relent in providing conducive environment for our workers.

We are quite aware that our athletes are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services.

Garry Bright® Sports Agency, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Building of Music Studio: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed office furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with athletes and key players in the sports industry: In Progress

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