psych case study examples

Case Study Research Method in Psychology

Saul Mcleod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

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Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

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Case studies are in-depth investigations of a person, group, event, or community. Typically, data is gathered from various sources using several methods (e.g., observations & interviews).

The case study research method originated in clinical medicine (the case history, i.e., the patient’s personal history). In psychology, case studies are often confined to the study of a particular individual.

The information is mainly biographical and relates to events in the individual’s past (i.e., retrospective), as well as to significant events that are currently occurring in his or her everyday life.

The case study is not a research method, but researchers select methods of data collection and analysis that will generate material suitable for case studies.

Freud (1909a, 1909b) conducted very detailed investigations into the private lives of his patients in an attempt to both understand and help them overcome their illnesses.

This makes it clear that the case study is a method that should only be used by a psychologist, therapist, or psychiatrist, i.e., someone with a professional qualification.

There is an ethical issue of competence. Only someone qualified to diagnose and treat a person can conduct a formal case study relating to atypical (i.e., abnormal) behavior or atypical development.

 Famous Case Studies

• Anna O – One of the most famous case studies, documenting psychoanalyst Josef Breuer’s treatment of “Anna O” (real name Bertha Pappenheim) for hysteria in the late 1800s using early psychoanalytic theory.
• Little Hans – A child psychoanalysis case study published by Sigmund Freud in 1909 analyzing his five-year-old patient Herbert Graf’s house phobia as related to the Oedipus complex.
• Bruce/Brenda – Gender identity case of the boy (Bruce) whose botched circumcision led psychologist John Money to advise gender reassignment and raise him as a girl (Brenda) in the 1960s.
• Genie Wiley – Linguistics/psychological development case of the victim of extreme isolation abuse who was studied in 1970s California for effects of early language deprivation on acquiring speech later in life.
• Phineas Gage – One of the most famous neuropsychology case studies analyzes personality changes in railroad worker Phineas Gage after an 1848 brain injury involving a tamping iron piercing his skull.

Clinical Case Studies

• Studying the effectiveness of psychotherapy approaches with an individual patient
• Assessing and treating mental illnesses like depression, anxiety disorders, PTSD
• Neuropsychological cases investigating brain injuries or disorders

Child Psychology Case Studies

• Studying psychological development from birth through adolescence
• Cases of learning disabilities, autism spectrum disorders, ADHD
• Effects of trauma, abuse, deprivation on development

Types of Case Studies

• Explanatory case studies : Used to explore causation in order to find underlying principles. Helpful for doing qualitative analysis to explain presumed causal links.
• Exploratory case studies : Used to explore situations where an intervention being evaluated has no clear set of outcomes. It helps define questions and hypotheses for future research.
• Descriptive case studies : Describe an intervention or phenomenon and the real-life context in which it occurred. It is helpful for illustrating certain topics within an evaluation.
• Multiple-case studies : Used to explore differences between cases and replicate findings across cases. Helpful for comparing and contrasting specific cases.
• Intrinsic : Used to gain a better understanding of a particular case. Helpful for capturing the complexity of a single case.
• Collective : Used to explore a general phenomenon using multiple case studies. Helpful for jointly studying a group of cases in order to inquire into the phenomenon.

Where Do You Find Data for a Case Study?

There are several places to find data for a case study. The key is to gather data from multiple sources to get a complete picture of the case and corroborate facts or findings through triangulation of evidence. Most of this information is likely qualitative (i.e., verbal description rather than measurement), but the psychologist might also collect numerical data.

1. Primary sources

• Interviews – Interviewing key people related to the case to get their perspectives and insights. The interview is an extremely effective procedure for obtaining information about an individual, and it may be used to collect comments from the person’s friends, parents, employer, workmates, and others who have a good knowledge of the person, as well as to obtain facts from the person him or herself.
• Observations – Observing behaviors, interactions, processes, etc., related to the case as they unfold in real-time.
• Documents & Records – Reviewing private documents, diaries, public records, correspondence, meeting minutes, etc., relevant to the case.

2. Secondary sources

• News/Media – News coverage of events related to the case study.
• Academic articles – Journal articles, dissertations etc. that discuss the case.
• Government reports – Official data and records related to the case context.
• Books/films – Books, documentaries or films discussing the case.

3. Archival records

Searching historical archives, museum collections and databases to find relevant documents, visual/audio records related to the case history and context.

Public archives like newspapers, organizational records, photographic collections could all include potentially relevant pieces of information to shed light on attitudes, cultural perspectives, common practices and historical contexts related to psychology.

4. Organizational records

Organizational records offer the advantage of often having large datasets collected over time that can reveal or confirm psychological insights.

Of course, privacy and ethical concerns regarding confidential data must be navigated carefully.

However, with proper protocols, organizational records can provide invaluable context and empirical depth to qualitative case studies exploring the intersection of psychology and organizations.

• Organizational/industrial psychology research : Organizational records like employee surveys, turnover/retention data, policies, incident reports etc. may provide insight into topics like job satisfaction, workplace culture and dynamics, leadership issues, employee behaviors etc.
• Clinical psychology : Therapists/hospitals may grant access to anonymized medical records to study aspects like assessments, diagnoses, treatment plans etc. This could shed light on clinical practices.
• School psychology : Studies could utilize anonymized student records like test scores, grades, disciplinary issues, and counseling referrals to study child development, learning barriers, effectiveness of support programs, and more.

How do I Write a Case Study in Psychology?

Follow specified case study guidelines provided by a journal or your psychology tutor. General components of clinical case studies include: background, symptoms, assessments, diagnosis, treatment, and outcomes. Interpreting the information means the researcher decides what to include or leave out. A good case study should always clarify which information is the factual description and which is an inference or the researcher’s opinion.

1. Introduction

• Provide background on the case context and why it is of interest, presenting background information like demographics, relevant history, and presenting problem.
• Compare briefly to similar published cases if applicable. Clearly state the focus/importance of the case.

2. Case Presentation

• Describe the presenting problem in detail, including symptoms, duration,and impact on daily life.
• Include client demographics like age and gender, information about social relationships, and mental health history.
• Describe all physical, emotional, and/or sensory symptoms reported by the client.
• Use patient quotes to describe the initial complaint verbatim. Follow with full-sentence summaries of relevant history details gathered, including key components that led to a working diagnosis.
• Summarize clinical exam results, namely orthopedic/neurological tests, imaging, lab tests, etc. Note actual results rather than subjective conclusions. Provide images if clearly reproducible/anonymized.
• Clearly state the working diagnosis or clinical impression before transitioning to management.

3. Management and Outcome

• Indicate the total duration of care and number of treatments given over what timeframe. Use specific names/descriptions for any therapies/interventions applied.
• Present the results of the intervention,including any quantitative or qualitative data collected.
• For outcomes, utilize visual analog scales for pain, medication usage logs, etc., if possible. Include patient self-reports of improvement/worsening of symptoms. Note the reason for discharge/end of care.

4. Discussion

• Analyze the case, exploring contributing factors, limitations of the study, and connections to existing research.
• Analyze the effectiveness of the intervention,considering factors like participant adherence, limitations of the study, and potential alternative explanations for the results.
• Identify any questions raised in the case analysis and relate insights to established theories and current research if applicable. Avoid definitive claims about physiological explanations.
• Offer clinical implications, and suggest future research directions.

5. Additional Items

• Thank specific assistants for writing support only. No patient acknowledgments.
• References should directly support any key claims or quotes included.
• Use tables/figures/images only if substantially informative. Include permissions and legends/explanatory notes.
• Provides detailed (rich qualitative) information.
• Provides insight for further research.
• Permitting investigation of otherwise impractical (or unethical) situations.

Case studies allow a researcher to investigate a topic in far more detail than might be possible if they were trying to deal with a large number of research participants (nomothetic approach) with the aim of ‘averaging’.

Because of their in-depth, multi-sided approach, case studies often shed light on aspects of human thinking and behavior that would be unethical or impractical to study in other ways.

Research that only looks into the measurable aspects of human behavior is not likely to give us insights into the subjective dimension of experience, which is important to psychoanalytic and humanistic psychologists.

Case studies are often used in exploratory research. They can help us generate new ideas (that might be tested by other methods). They are an important way of illustrating theories and can help show how different aspects of a person’s life are related to each other.

The method is, therefore, important for psychologists who adopt a holistic point of view (i.e., humanistic psychologists ).

Limitations

• Lacking scientific rigor and providing little basis for generalization of results to the wider population.
• Researchers’ own subjective feelings may influence the case study (researcher bias).
• Difficult to replicate.
• Time-consuming and expensive.
• The volume of data, together with the time restrictions in place, impacted the depth of analysis that was possible within the available resources.

Because a case study deals with only one person/event/group, we can never be sure if the case study investigated is representative of the wider body of “similar” instances. This means the conclusions drawn from a particular case may not be transferable to other settings.

Because case studies are based on the analysis of qualitative (i.e., descriptive) data , a lot depends on the psychologist’s interpretation of the information she has acquired.

This means that there is a lot of scope for Anna O , and it could be that the subjective opinions of the psychologist intrude in the assessment of what the data means.

For example, Freud has been criticized for producing case studies in which the information was sometimes distorted to fit particular behavioral theories (e.g., Little Hans ).

This is also true of Money’s interpretation of the Bruce/Brenda case study (Diamond, 1997) when he ignored evidence that went against his theory.

Breuer, J., & Freud, S. (1895).  Studies on hysteria . Standard Edition 2: London.

Curtiss, S. (1981). Genie: The case of a modern wild child .

Diamond, M., & Sigmundson, K. (1997). Sex Reassignment at Birth: Long-term Review and Clinical Implications. Archives of Pediatrics & Adolescent Medicine , 151(3), 298-304

Freud, S. (1909a). Analysis of a phobia of a five year old boy. In The Pelican Freud Library (1977), Vol 8, Case Histories 1, pages 169-306

Freud, S. (1909b). Bemerkungen über einen Fall von Zwangsneurose (Der “Rattenmann”). Jb. psychoanal. psychopathol. Forsch ., I, p. 357-421; GW, VII, p. 379-463; Notes upon a case of obsessional neurosis, SE , 10: 151-318.

Harlow J. M. (1848). Passage of an iron rod through the head.  Boston Medical and Surgical Journal, 39 , 389–393.

Harlow, J. M. (1868).  Recovery from the Passage of an Iron Bar through the Head .  Publications of the Massachusetts Medical Society. 2  (3), 327-347.

Money, J., & Ehrhardt, A. A. (1972).  Man & Woman, Boy & Girl : The Differentiation and Dimorphism of Gender Identity from Conception to Maturity. Baltimore, Maryland: Johns Hopkins University Press.

Money, J., & Tucker, P. (1975). Sexual signatures: On being a man or a woman.

Further Information

• Case Study Approach
• Case Study Method
• Enhancing the Quality of Case Studies in Health Services Research
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Topics for Psychology Case Studies

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Cara Lustik is a fact-checker and copywriter.

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In one of your psychology classes, you might be asked to write a  case study  of an individual. What exactly is a case study? A case study is an in-depth psychological investigation of a single person or a group of people.

Case studies are commonly used in medicine and psychology. For example, these studies often focus on people with an illness (for example, one that is rare) or people with experiences that cannot be replicated in a lab.

Here are some ideas and inspiration to help you come up with a fascinating psychological case study.

What Should Your Case Study Be About?

Your instructor will give you directions and guidelines for your case study project. Make sure you have their permission to go ahead with your subject before you get started.

The format of your case study may vary depending on the class requirements and your instructor's expectations. Most psychological case studies include a detailed background of the person, a description of the problem the person is facing, a diagnosis, and a description of an intervention using one or more therapeutic approaches.

The first step in writing a case study is to select a subject. You might be allowed to conduct a case study on a volunteer or someone you know in real life, such as a friend or family member.

However, your instructor may prefer that you select a less personal subject, such as an individual from history, a famous literary figure, or even a fictional character.

Psychology Case Study Ideas

Want to find an interesting subject for your case study? Here are just a few ideas that might inspire you.

A Pioneering Psychologist

Famous or exceptional people can make great case study topics. There are plenty of fascinating figures in the history of psychology who would be interesting subjects for a case study.

Here are some of the most well-known thinkers in psychology whose interesting lives could make a great case study:

• Sigmund Freud
• Harry Harlow
• Mary Ainsworth
• Erik Erikson
• Ivan Pavlov
• Jean Piaget
• Abraham Maslow
• William James
• B. F. Skinner

Examining these individuals’ upbringings, experiences, and lives can provide insight into how they developed their theories and approached the study of psychology.

A Famous Patient in Psychology

The best-known people in psychology aren’t always professionals. The people that psychologists have worked with are among some of the most fascinating people in the history of psychology.

Here are a few examples of famous psychology patients who would make great case studies:

• Anna O.  (Bertha Pappenheim)
• Phineas Gage
• Genie (Susan Wiley)
• Kitty Genovese
• Little Albert
• David Reimer
• Chris Costner Sizemore (Eve White/Eve Black)
• Dora (Ida Bauer)
• Patient H.M. (Henry Molaison)

By taking a closer look at the lives of these psychology patients, you can gain greater insight into their experiences. You’ll also get to see how diagnosis and treatment were different in the past compared to today.

A Historical Figure

Historical figures—famous and infamous—can be excellent subjects for case studies. Here are just a few influential people from history that you might consider doing a case study on:

• Eleanor Roosevelt
• George Washington
• Abraham Lincoln
• Elizabeth I
• Margaret Thatcher
• Walt Disney
• Benjamin Franklin
• Charles Darwin
• Howard Hughes
• Catherine the Great
• Pablo Picasso
• Vincent van Gogh
• Edvard Munch
• Marilyn Monroe
• Andy Warhol
• Salvador Dali

You’ll need to do a lot of reading and research on your chosen subject's life to figure out why they became influential forces in history. When thinking about their psychology, you’ll also want to consider what life was like in the times that they lived.

A Fictional Character or a Literary Figure

Your instructor might allow you to take a more fun approach to a case study by doing a deep dive into the psychology of a fictional character.

Here are a few examples of fictional characters who could make great case studies:

• Macbeth/Lady Macbeth
• Romeo/Juliet
• Sherlock Holmes
• Norman Bates
• Elizabeth Bennet/Fitzwilliam Darcy
• Katniss Everdeen
• Harry Potter/Hermione Granger/Ron Weasley/Severus Snape
• Batman/The Joker
• Atticus Finch
• Mrs. Dalloway
• Dexter Morgan
• Hannibal Lecter/Clarice Starling
• Fox Mulder/Dana Scully
• Forrest Gump
• Patrick Bateman
• Anakin Skywalker/Darth Vader
• Ellen Ripley
• Michael Corleone
• Randle McMurphy/Nurse Ratched
• Miss Havisham

The people who bring characters to life on the page can also be fascinating. Here are some literary figures who could be interesting case studies:

• Shakespeare
• Virginia Woolf
• Jane Austen
• Stephen King
• Emily Dickinson
• Sylvia Plath
• JRR Tolkien
• Louisa May Alcott
• Edgar Allan Poe
• Charles Dickens
• Ernest Hemingway
• F. Scott Fitzgerald
• George Orwell
• Maya Angelou
• Kurt Vonnegut
• Agatha Christie
• Toni Morrison
• Daphne du Maurier
• Franz Kafka
• Herman Melville

Can I Write About Someone I Know?

Your instructor may allow you to write your case study on a person that you know. However, you might need to get special permission from your school's Institutional Review Board to do a psychological case study on a real person.

You might not be able to use the person’s real name, though. Even if it’s not required, you may want to use a pseudonym for them to make sure that their identity and privacy are protected.

To do a case study on a real person you know, you’ll need to interview them and possibly talk to other people who know them well, like friends and family.

If you choose to do a case study on a real person, make sure that you fully understand the ethics and best practices, especially informed consent. Work closely with your instructor throughout your project to ensure that you’re following all the rules and handling the project professionally.

APA. Guidelines for submitting case reports .

American Psychological Association.  Ethical principles of psychologists and code of conduct, including 2010 and 2016 amendments .

Rolls, G. (2019). Classic Case Studies in Psychology: Fourth Edition . United Kingdom: Taylor & Francis.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

What Is a Case Study in Psychology?

Categories Research Methods

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A case study is a research method used in psychology to investigate a particular individual, group, or situation in depth . It involves a detailed analysis of the subject, gathering information from various sources such as interviews, observations, and documents.

In a case study, researchers aim to understand the complexities and nuances of the subject under investigation. They explore the individual’s thoughts, feelings, behaviors, and experiences to gain insights into specific psychological phenomena. 

This type of research can provide great detail regarding a particular case, allowing researchers to examine rare or unique situations that may not be easily replicated in a laboratory setting. They offer a holistic view of the subject, considering various factors influencing their behavior or mental processes. 

By examining individual cases, researchers can generate hypotheses, develop theories, and contribute to the existing body of knowledge in psychology. Case studies are often utilized in clinical psychology, where they can provide valuable insights into the diagnosis, treatment, and outcomes of specific psychological disorders. 

Case studies offer a comprehensive and in-depth understanding of complex psychological phenomena, providing researchers with valuable information to inform theory, practice, and future research.

Table of Contents

Examples of Case Studies in Psychology

Case studies in psychology provide real-life examples that illustrate psychological concepts and theories. They offer a detailed analysis of specific individuals, groups, or situations, allowing researchers to understand psychological phenomena better. Here are a few examples of case studies in psychology: 

Phineas Gage

This famous case study explores the effects of a traumatic brain injury on personality and behavior. A railroad construction worker, Phineas Gage survived a severe brain injury that dramatically changed his personality.

This case study helped researchers understand the role of the frontal lobe in personality and social behavior. 

Little Albert

Conducted by behaviorist John B. Watson, the Little Albert case study aimed to demonstrate classical conditioning. In this study, a young boy named Albert was conditioned to fear a white rat by pairing it with a loud noise.

This case study provided insights into the process of fear conditioning and the impact of early experiences on behavior. 

Genie’s case study focused on a girl who experienced extreme social isolation and deprivation during her childhood. This study shed light on the critical period for language development and the effects of severe neglect on cognitive and social functioning. 

These case studies highlight the value of in-depth analysis and provide researchers with valuable insights into various psychological phenomena. By examining specific cases, psychologists can uncover unique aspects of human behavior and contribute to the field’s knowledge and understanding.

Types of Case Studies in Psychology

Psychology case studies come in various forms, each serving a specific purpose in research and analysis. Understanding the different types of case studies can help researchers choose the most appropriate approach. 

Descriptive Case Studies

These studies aim to describe a particular individual, group, or situation. Researchers use descriptive case studies to explore and document specific characteristics, behaviors, or experiences.

For example, a descriptive case study may examine the life and experiences of a person with a rare psychological disorder. 

Exploratory Case Studies

Exploratory case studies are conducted when there is limited existing knowledge or understanding of a particular phenomenon. Researchers use these studies to gather preliminary information and generate hypotheses for further investigation.

Exploratory case studies often involve in-depth interviews, observations, and analysis of existing data. 

Explanatory Case Studies

These studies aim to explain the causal relationship between variables or events. Researchers use these studies to understand why certain outcomes occur and to identify the underlying mechanisms or processes.

Explanatory case studies often involve comparing multiple cases to identify common patterns or factors. 

Instrumental Case Studies

Instrumental case studies focus on using a particular case to gain insights into a broader issue or theory. Researchers select cases that are representative or critical in understanding the phenomenon of interest.

Instrumental case studies help researchers develop or refine theories and contribute to the general knowledge in the field. 

By utilizing different types of case studies, psychologists can explore various aspects of human behavior and gain a deeper understanding of psychological phenomena. Each type of case study offers unique advantages and contributes to the overall body of knowledge in psychology.

How to Collect Data for a Case Study

There are a variety of ways that researchers gather the data they need for a case study. Some sources include:

• Directly observing the subject
• Collecting information from archival records
• Conducting interviews
• Examining artifacts related to the subject
• Examining documents that provide information about the subject

The way that this information is collected depends on the nature of the study itself

Prospective Research

In a prospective study, researchers observe the individual or group in question. These observations typically occur over a period of time and may be used to track the progress or progression of a phenomenon or treatment.

Retrospective Research

A retrospective case study involves looking back on a phenomenon. Researchers typically look at the outcome and then gather data to help them understand how the individual or group reached that point.

Benefits of a Case Study

Case studies offer several benefits in the field of psychology. They provide researchers with a unique opportunity to delve deep into specific individuals, groups, or situations, allowing for a comprehensive understanding of complex phenomena.

Case studies offer valuable insights that can inform theory development and practical applications by examining real-life examples. 

Complex Data

One of the key benefits of case studies is their ability to provide complex and detailed data. Researchers can gather in-depth information through various methods such as interviews, observations, and analysis of existing records.

This depth of data allows for a thorough exploration of the factors influencing behavior and the underlying mechanisms at play. 

Unique Data

Additionally, case studies allow researchers to study rare or unique cases that may not be easily replicated in experimental settings. This enables the examination of phenomena that are difficult to study through other psychology research methods . 

By focusing on specific cases, researchers can uncover patterns, identify causal relationships, and generate hypotheses for further investigation.

General Knowledge

Case studies can also contribute to the general knowledge of psychology by providing real-world examples that can be used to support or challenge existing theories. They offer a bridge between theory and practice, allowing researchers to apply theoretical concepts to real-life situations and vice versa. 

Case studies offer a range of benefits in psychology, including providing rich and detailed data, studying unique cases, and contributing to theory development. These benefits make case studies valuable in understanding human behavior and psychological phenomena.

Limitations of a Case Study

While case studies offer numerous benefits in the field of psychology, they also have certain limitations that researchers need to consider. Understanding these limitations is crucial for interpreting the findings and generalizing the results. 

Lack of Generalizability

One limitation of case studies is the issue of generalizability. Since case studies focus on specific individuals, groups, and situations, applying the findings to a larger population can be challenging. The unique characteristics and circumstances of the case may not be representative of the broader population, making it difficult to draw universal conclusions. 

Researcher bias is another possible limitation. The researcher’s subjective interpretation and personal beliefs can influence the data collection, analysis, and interpretation process. This bias can affect the objectivity and reliability of the findings, raising questions about the study’s validity. 

Case studies are often time-consuming and resource-intensive. They require extensive data collection, analysis, and interpretation, which can be lengthy. This can limit the number of cases that can be studied and may result in a smaller sample size, reducing the study’s statistical power. 

Case studies are retrospective in nature, relying on past events and experiences. This reliance on memory and self-reporting can introduce recall bias and inaccuracies in the data. Participants may forget or misinterpret certain details, leading to incomplete or unreliable information.

Despite these limitations, case studies remain a valuable research tool in psychology. By acknowledging and addressing these limitations, researchers can enhance the validity and reliability of their findings, contributing to a more comprehensive understanding of human behavior and psychological phenomena. 

While case studies have limitations, they remain valuable when researchers acknowledge and address these concerns, leading to more reliable and valid findings in psychology.

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Paparini, S., Green, J., Papoutsi, C., Murdoch, J., Petticrew, M., Greenhalgh, T., Hanckel, B., & Shaw, S. (2020). Case study research for better evaluations of complex interventions: Rationale and challenges. BMC Medicine , 18(1), 301. https://doi.org/10.1186/s12916-020-01777-6

Willemsen, J. (2023). What is preventing psychotherapy case studies from having a greater impact on evidence-based practice, and how to address the challenges? Frontiers in Psychiatry , 13, 1101090. https://doi.org/10.3389/fpsyt.2022.1101090

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

Psychology Case Study Examples

Experiments are often used to help researchers understand how the human mind works. There have been many famous examples in psychology over the years. Some have shown how phenomena like memory and personality work. Others have been disproven over time. Understanding the study design, data, content, and analytical approach of case studies is important to verifying the validity of each study.

In considering case studies, researchers continuously test and reevaluate the conclusions made by past psychologists to continue offering the most up-to-date and effective care to modern clients. Prospective case studies are continually being developed based on previous findings and multiple case studies done in one area can lend credence to the findings. Learning about the famous psychology case studies can help you understand how research continues to shape what psychologists know about the human experience and mind. 

Examples of the most famous case study in psychology

Hundreds of thousands of case studies have been done in psychology, and narrowing a list of the most ground-breaking studies can be challenging. However, the following seven case studies present findings that have defied expectations, achieved positive outcomes for humanity, and launched further research into existing knowledge gaps within the niche.

Phineas Gage

The case of Phineas Gage is perhaps the  most cited study  in psychology. This famous case study showed how different areas of the brain affect personality and cognitive ability. While working as a construction foreman on a railroad, Phineas Gage was involved in an accident in which a rod was pushed through his cheek and brain. He survived, but because of the accident, both his personality and his ability to learn new skills were affected.

Although the case is frequently cited and referenced in psychology, relatively little information about Gage's life before and after the accident is known. Researchers have discovered that the last two decades of his life were spent in his original job, which may have been unlikely to have been possible if the extent of his injuries were as severe as initially believed. Still, his case was a starting point for psychology research on how memory and personality work in the brain, and it is a seminal study for that reason.

Genie the "feral child"

Although an outdated term, "feral children" referred to children raised without human interaction, often due to abuse or neglect. One famous case study of a neglected child was done with a child known as Genie. She was raised in a single bedroom with little human interaction. She never gained the cognitive ability of an average adult, even though she was found at age 13. Later in life, she regressed and stopped speaking altogether. Her case has been studied extensively by psychologists who want to understand how enculturation affects cognitive development. It's one of many cognitive psychology examples that have had an impact on this field.

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Henry Molaison

The case study  of Henry Molaison has helped psychologists understand memory. It is one of the most famous case studies in neuroscience. Henry Molaison was in a childhood accident that left him with debilitating seizures. Doctors could stop the seizures by removing slivers of his brain's hippocampus, though they did not fully understand what they were doing at the time. As a result, scientists learned how important the hippocampus is to forming long-term memories. After the surgery, Molaison could no longer form long-term memories, and his short-term memory was brief. The case study started further research into memory and the brain.

Jill Price had one of a few documented cases of hyperthymesia, a term for an overactive memory that allowed her to remember such mundane things as what she had for dinner on an average day in August 20th years previously. Her  case study  was used as a jumping-off point to research how memory works and why some people have exceptional memories. 

However, through more research, it was discovered that her overall memory was not exceptional. Rather, she only remembered details of her own life. She was diagnosed with obsessive-compulsive disorder (OCD), with memories being part of her obsession. This case study is still relevant because it has helped modern psychologists understand how mental illness affects memory.

In the John/Joan  case study , a reputable sexologist tested his theory that nurture, not nature, determined gender. The case study has been cited extensively and laid the groundwork for other research into gender identity. However, the case study was not legitimate. In this study, Dr. John Money performed surgery on an infant whose genitals were damaged during circumcision. 

The boy was raised as a girl; however, he never identified as female and eventually underwent gender-affirming surgery as an adult. Because Dr. Money didn't follow up with the patient appropriately and did not report adverse findings, the case study is still often cited as successful.

Anna O. was the pseudonym given to a German woman who was one of the first to undergo psychoanalysis. Her case inspired many of the theories of Freud and other prominent psychologists of the time. It was determined at the time that Anna's symptoms of depression were eliminated through talk therapy. More recently, it has been suggested that Anna O. had another illness, such as epilepsy, from which she may have recovered during the therapy. This  case study is still cited as a reason psychologists believe that psychotherapy, or talk therapy, can be helpful to many patients. 

Victor the "wild boy" of Aveyron

Another study done on a child that had grown up without parents was done with a boy named "Victor" who had been found wandering in the wilderness and was thought to have been living alone for years. The boy could not speak, use the bathroom, or connect with others. However, through the study of his condition, he was able to learn bathroom habits, how to dress, writing, and primary language. Psychologists today speculate that he may have been autistic. 

Ethical concerns for doing a case study

When case studies are flawed through not having enough information or having the wrong information, they can be harmful. Valuable research hours and other resources can be wasted while theories are used for inappropriate treatment. Case studies can therefore cause as much harm as benefit, and psychologists are often careful about how and when they are used.

Those who are not psychologists and are interacting with studies can also practice caution. Psychologists and doctors often disagree on how case studies should be applied. In addition, people without education in psychology may struggle to know whether a case study is built on a faulty premise or misinformation. It can also be possible to generalize case studies to situations they do not apply. If you think a case study might apply to your case or that of a loved one, consider asking a therapist for guidance. 

Case studies are descriptions of real people. The individuals in the studies are studied intensively and often written about in medical journals and textbooks. While some clients may be comfortable being studied for science, others may not have consented due to the inability or lack of consent laws at the time. In addition, some subjects may not have been treated with dignity and respect. 

When considering case study content and findings from psychology, it can be helpful to think of the cases as stories of real individuals. When you strip away the science and look at the case as a whole person in a unique situation, you may get more out of the study than if you look at it as research that proves a theory. 

Therapeutic implications of a case study

Case examples are sometimes used in therapy to determine the best course of treatment. If a typical case study from psychology aligns with your situation, your therapist may use the treatment methods outlined in the study. Psychiatrists and other mental health professionals also use case examples to understand mental illness and its treatment.

Researchers have reviewed the role of case studies in counseling and psychotherapy. In one study, the authors discussed how reading case studies benefits therapists, providing a conceptual guide for clinical work and an understanding of the theory behind the practice. They also stressed the importance of teaching psychotherapy trainees to do better case study research. They encouraged practitioners to publish more case studies documenting the methods they use in their practice.

How a case study is used in counseling

If you want to meet with a psychologist, counseling may benefit you. Therapists often use theories behind popular case studies and can discuss their implications with you. In addition, you may be able to participate in case studies in your area, as psychologists and psychiatrists often perform clinical trials to understand treatments on a deeper level.

Online therapy can also be beneficial if you cannot find a therapist in your area. Through a platform like BetterHelp, you can get matched with a provider meeting your needs and choose between phone, video, or live chat sessions. When experiencing symptoms of a mental health condition, it can sometimes be hard to leave home for therapy. You can use many online therapy platforms from the comfort and safe space of your own home. 

Therapy is a personal experience; not everyone will go into it seeking the same outcomes. Keeping this in mind may ensure you get the most out of online therapy, regardless of your specific goals. If you're interested in learning more about the effectiveness of online therapy, you can look into various clinical studies that have shown it can be as effective, if not more effective, than in-person options. 

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A case study is a research method that extensively explores a particular subject, situation, or individual through in-depth analysis, often to gain insights into real-world phenomena or complex issues. It involves the comprehensive examination of multiple data sources, such as interviews, observations, documents, and artifacts, to provide a rich and holistic understanding of the subject under investigation.

Case studies are conducted to:

• Investigate a specific problem, event, or phenomenon
• Explore unique or atypical situations
• Examine the complexities and intricacies of a subject in its natural context
• Develop theories, propositions, or hypotheses for further research
• Gain practical insights for decision-making or problem-solving

A typical case study consists of the following components:

• Introduction: Provides a brief background and context for the study, including the purpose and research questions.
• Case Description: Describes the subject of the case study, including its relevant characteristics, settings, and participants.
• Data Collection: Details the methods used to gather data, such as interviews, observations, surveys, or document analysis.
• Data Analysis: Explains the techniques employed to analyze the collected data and derive meaningful insights.
• Findings: Presents the key discoveries and outcomes of the case study in a logical and organized manner.
• Discussion: Interprets the findings, relates them to existing theories or frameworks, discusses their implications, and addresses any limitations.
• Conclusion: Summarizes the main findings, highlights the significance of the research, and suggests potential avenues for future investigations.

Case studies offer several benefits, including:

• Providing a deep understanding of complex and context-dependent phenomena
• Generating detailed and rich qualitative data
• Allowing researchers to explore multiple perspectives and factors influencing the subject
• Offering practical insights for professionals and practitioners
• Allowing for the examination of rare or unique occurrences that cannot be replicated in experimental settings

How to Write a Psychology Case Study: Expert Tips

Have you ever heard of Phineas Gage, a man whose life story became a legendary case study in the annals of psychology? In the mid-19th century, Gage, a railroad construction foreman, survived a near-fatal accident when an iron rod pierced through his skull, severely damaging his brain. What makes this tale truly remarkable is that, despite his physical recovery, Gage's personality underwent a dramatic transformation. He went from being a mild-mannered and responsible individual to becoming impulsive and unpredictable. This remarkable case marked the dawn of psychology's fascination with understanding the intricate workings of the human mind. Case studies, like the one of Phineas Gage, have been a cornerstone of our understanding of human behavior ever since.

Short Description

In this article, we'll unravel the secrets of case study psychology as the powerful tool of this field. We will explore its essence and why these investigations are so crucial in understanding human behavior. Discover the various types of case studies, gain insights from real-world examples, and uncover the essential steps and expert tips on how to craft your very own compelling study. Get ready to embark on a comprehensive exploration of this invaluable research method.

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What Is a Case Study in Psychology

A case study psychology definition can be compared to a magnifying glass turned toward a single individual, group, or phenomenon. According to our paper writer , it's a focused investigation that delves deep into the unique complexities of a particular subject. Rather than sifting through mountains of data, a case study allows us to zoom in and scrutinize the details, uncovering the 'whys' and 'hows' that often remain hidden in broader research.

A psychology case study is not about generalizations or sweeping theories; it's about the intricacies of real-life situations. It's the detective work of the field, aiming to unveil the 'story behind the data' and offering profound insights into human behavior, emotions, and experiences. So, while psychology as a whole may study the forest, a case study takes you on a journey through the trees, revealing the unique patterns, quirks, and secrets that make each one distinct.

The Significance of Psychology Case Studies

Writing a psychology case study plays a pivotal role in the world of research and understanding the human mind. Here's why they are so crucial, according to our ' do my essay ' experts:

• In-Depth Exploration: Case studies provide an opportunity to explore complex human behaviors and experiences in great detail. By diving deep into a specific case, researchers can uncover nuances that might be overlooked in broader studies.
• Unique Perspectives: Every individual and situation is unique, and case studies allow us to capture this diversity. They offer a chance to highlight the idiosyncrasies that make people who they are and situations what they are.
• Theory Testing: Case studies are a way to test and refine psychological theories in real-world scenarios. They provide practical insights that can validate or challenge existing hypotheses.
• Practical Applications: The knowledge gained from case studies can be applied to various fields, from clinical psychology to education and business. It helps professionals make informed decisions and develop effective interventions.
• Holistic Understanding: Case studies often involve a comprehensive examination of an individual's life or a particular phenomenon. This holistic approach contributes to a more profound comprehension of human behavior and the factors that influence it.

Varieties of a Psychology Case Study

When considering how to write a psychology case study, you should remember that it is a diverse field, and so are the case studies conducted within it. Let's explore the different types from our ' write my research paper ' experts:

• Descriptive Case Studies: These focus on providing a detailed description of a particular case or phenomenon. They serve as a foundation for further research and can be valuable in generating hypotheses.
• Exploratory Case Studies: Exploratory studies aim to investigate novel or scarcely explored areas within psychology. They often pave the way for more in-depth research by generating new questions and ideas.
• Explanatory Case Studies: These delve into the 'why' and 'how' of a particular case, seeking to explain the underlying factors or mechanisms that drive a particular behavior or event.
• Instrumental Case Studies: In these cases, the individual or situation under examination is instrumental in testing or illustrating a particular theory or concept in psychology.
• Intrinsic Case Studies: Contrary to instrumental case studies, intrinsic ones explore a case for its own unique significance, aiming to understand the specific details and intricacies of that case without primarily serving as a tool to test broader theories.
• Collective Case Studies: These studies involve the examination of multiple cases to identify common patterns or differences. They are helpful when researchers seek to generalize findings across a group.
• Longitudinal Case Studies: Longitudinal studies track a case over an extended period, allowing researchers to observe changes and developments over time.
• Cross-Sectional Case Studies: In contrast, cross-sectional case studies involve the examination of a case at a single point in time, offering a snapshot of that particular moment.

The Advantages of Psychology Case Studies

Learning how to write a case study offers numerous benefits, making it a valuable research method in the field. Here are some of the advantages:

• Rich Insights: Case studies provide in-depth insights into individual behavior and experiences, allowing researchers to uncover unique patterns, motivations, and complexities.
• Holistic Understanding: By examining a case in its entirety, researchers can gain a comprehensive understanding of the factors that influence human behavior, including psychological, environmental, and contextual aspects.
• Theory Development: Case studies contribute to theory development by providing real-world examples that can validate or refine existing psychological theories.
• Personalized Approach: Researchers can tailor their methods to fit the specific case, making it a flexible approach that can adapt to the unique characteristics of the subject.
• Application in Practice: The knowledge gained from case studies can be applied in various practical settings, such as clinical psychology, education, and organizational management, to develop more effective interventions and solutions.
• Real-World Relevance: Psychology case studies often address real-life issues, making the findings relevant and applicable to everyday situations.
• Qualitative Data: They generate qualitative data, which can be rich in detail and context, offering a deeper understanding of the subject matter.
• Hypothesis Generation: Case studies can spark new research questions and hypotheses, guiding further investigations in psychology.
• Ethical Considerations: In some cases, case studies can be conducted in situations where experimental research may not be ethical, providing valuable insights that would otherwise be inaccessible.
• Educational Value: Case studies are commonly used as teaching tools, helping students apply theoretical knowledge to practical scenarios and encouraging critical thinking.

How to Write a Psychology Case Study

Crafting a psychology case study requires a meticulous approach that combines the art of storytelling with the precision of scientific analysis. In this section, we'll provide you with a step-by-step guide on how to create an engaging and informative psychology case study, from selecting the right subject to presenting your findings effectively.

Step 1: Gathering Information for Subject Profiling

To create a comprehensive psychology case study, the first crucial step is gathering all the necessary information to build a detailed profile of your subject. This profile forms the backbone of your study, offering a deeper understanding of the individual or situation you're examining.

According to our case study writing service , you should begin by collecting a range of data, including personal history, demographics, behavioral observations, and any relevant documentation. Interviews, surveys, and direct observations are common methods to gather this information. Ensure that the data you collect is relevant to the specific aspects of the subject's life or behavior that you intend to investigate.

By meticulously gathering and organizing this data, you'll lay the foundation for a robust case study that not only informs your readers but also provides the context needed to make meaningful observations and draw insightful conclusions.

Step 2: Selecting a Case Study Method

Once you have gathered all the essential information about your subject, the next step in crafting a psychology case study is to choose the most appropriate case study method. The method you select will determine how you approach the analysis and presentation of your findings. Here are some common case study methods to consider:

• Single-Subject Case Study: This method focuses on a single individual or a particular event, offering a detailed examination of that subject's experiences and behaviors.
• Comparative Case Study: In this approach, you analyze two or more cases to draw comparisons or contrasts, revealing patterns or differences among them.
• Longitudinal Case Study: A longitudinal study involves tracking a subject or group over an extended period, observing changes and developments over time.
• Cross-Sectional Case Study: This method involves analyzing subjects at a specific point in time, offering a snapshot of their current state.
• Exploratory Case Study: Exploratory studies are ideal for investigating new or underexplored areas within psychology.
• Explanatory Case Study: If your goal is to uncover the underlying factors and mechanisms behind a specific behavior or phenomenon, the explanatory case study is a suitable choice.

Step 3: Gathering Background Information on the Subject

In the process of learning how to write a psychology case study, it's essential to delve into the subject's background to build a complete and meaningful narrative. The background information serves as a crucial context for understanding the individual or situation under investigation.

To gather this information effectively:

• Personal History: Explore the subject's life history, including their upbringing, family background, education, and career path. These details provide insights into their development and experiences.
• Demographics: Collect demographic data, such as age, gender, and cultural background, as part of your data collection process. These factors can be influential in understanding behavior and experiences.
• Relevant Events: Identify any significant life events, experiences, or transitions that might have had an impact on the subject's psychology and behavior.
• Psychological Factors: Assess the subject's psychological profile, including personality traits, cognitive abilities, and emotional well-being, if applicable.
• Social and Environmental Factors: Consider the subject's social and environmental context, including relationships, living conditions, and cultural influences.

Step 4: Detailing the Subject's Challenges

While writing a psychology case study, it is crucial to provide a thorough description of the subject's symptoms or the challenges they are facing. This step allows you to dive deeper into the specific issues that are the focus of your study, providing clarity and context for your readers.

To effectively describe the subject's symptoms or challenges, consider the following from our psychology essay writing service :

• Symptomatology: Enumerate the symptoms, behaviors, or conditions that the subject is experiencing. This could include emotional states, cognitive patterns, or any psychological distress.
• Onset and Duration: Specify when the symptoms or challenges began and how long they have persisted. This timeline can offer insights into the progression of the issue.
• Impact: Discuss the impact of these symptoms on the subject's daily life, relationships, and overall well-being. Consider their functional impairment and how it relates to the observed issues.
• Relevant Diagnoses: If applicable, mention any psychological or psychiatric diagnoses that have been made in relation to the subject's symptoms. This information can shed light on the clinical context of the case.

Step 5: Analyzing Data and Establishing a Diagnosis

Once you have gathered all the necessary information and described the subject's symptoms or challenges, the next critical step is to analyze the data and, if applicable, establish a diagnosis.

To effectively analyze the data and potentially make a diagnosis:

• Data Synthesis: Organize and synthesize the collected data, bringing together all the relevant information in a coherent and structured manner.
• Pattern Recognition: Identify patterns, themes, and connections within the data. Look for recurring behaviors, triggers, or factors that might contribute to the observed symptoms or challenges.
• Comparison with Diagnostic Criteria: If the study involves diagnosing a psychological condition, compare the subject's symptoms and experiences with established diagnostic criteria, such as those found in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5).
• Professional Consultation: It is advisable to consult with qualified professionals, such as clinical psychologists or psychiatrists, to ensure that the diagnosis, if applicable, is accurate and well-informed.
• Thorough Assessment: Ensure a comprehensive evaluation of the data, considering all possible factors and nuances before reaching any conclusions.

Step 6: Choosing an Intervention Strategy

Choosing an appropriate intervention approach is a pivotal phase in case study psychology, especially if your subject's case involves therapeutic considerations. Here's how to navigate this step effectively:

• Review Findings: Revisit the data and analysis you've conducted to gain a comprehensive understanding of the subject's symptoms, challenges, and needs.
• Consultation: If you're not a qualified mental health professional, it's advisable to consult with experts in the field, such as clinical psychologists or psychiatrists. They can offer valuable insights and recommendations for treatment.
• Tailored Approach: Select a treatment approach that is tailored to the subject's specific needs and diagnosis, if applicable. This could involve psychotherapy, medication, lifestyle changes, or a combination of interventions.
• Goal Setting: Clearly define the goals and objectives of the chosen treatment approach. What do you hope to achieve, and how will progress be measured?
• Informed Consent: If the subject is involved in the decision-making process, ensure they provide informed consent and are fully aware of the chosen treatment's details, potential benefits, and risks.
• Implementation and Monitoring: Once the treatment plan is established, put it into action and closely monitor the subject's progress. Make necessary adjustments based on their responses and evolving needs.
• Ethical Considerations: Be mindful of ethical standards and maintain the subject's confidentiality and well-being throughout the treatment process.

Step 7: Explaining Treatment Objectives and Procedures

In the final phases of your psychology case study, it's essential to provide a clear and detailed description of the treatment goals and processes that have been implemented. This step ensures that your readers understand the therapeutic journey and its intended outcomes.

Here's how to effectively describe treatment goals and processes:

• Specific Goals: Outline the specific goals of the chosen treatment approach. What are you aiming to achieve in terms of the subject's well-being, symptom reduction, or overall improvement?
• Interventions: Describe the therapeutic interventions that have been employed, including psychotherapeutic techniques, medications, or other strategies. Explain how these interventions are intended to address the subject's challenges.
• Timelines: Specify the expected timeline for achieving treatment goals. This may include short-term and long-term objectives, as well as milestones for assessing progress.
• Monitoring and Evaluation: Discuss the methods used to monitor and evaluate the subject's response to treatment. How are you measuring progress or setbacks, and how frequently are assessments conducted?
• Adjustments: Explain how the treatment plan is adaptable as you would in a persuasive essay . If modifications to the goals or interventions are required, clarify the decision-making process for making such adjustments.
• Collaboration: If relevant, highlight any collaboration with other professionals involved in the subject's care, emphasizing a multidisciplinary approach for comprehensive treatment.
• Patient Involvement: If the subject is actively engaged in their treatment, detail their role, responsibilities, and any tools or resources provided to support their participation.

Step 8: Crafting the Discussion and Concluding Remarks

In the final phase of your psychology case study, the discussion section is where you interpret the findings, reflect on the significance of your study, and offer insights into the broader implications of the case. Here's how to effectively write this section:

• Interpretation: Begin by interpreting the data and analysis you've presented in your case study. What do the findings reveal about the subject's psychology, behavior, or experiences?
• Relevance to Research Questions: Discuss how your findings align with or deviate from the initial research questions or hypotheses you set out to investigate.
• Comparison with Literature: Compare your findings with existing literature and research in the field of psychology. Highlight any consistencies or disparities and explain their significance.
• Clinical Considerations: If your case study has clinical or practical relevance, address the implications for therapeutic approaches, interventions, or clinical practices.
• Generalizability: Evaluate the extent to which the insights from your case study can be generalized to a broader population or other similar cases.
• Strengths and Limitations: Be candid about the strengths and limitations of your case study. Acknowledge any constraints or biases and explain how they might have influenced the results.
• Future Research Directions: Suggest areas for future research or additional case studies that could build on your findings and deepen our understanding of the subject matter.
• Conclusion: Summarize the key takeaways from your case study and provide a concise conclusion that encapsulates the main findings and their significance.

5 Helpful Tips for Crafting a Psychology Case Study

Much like learning how to write a synthesis essay , writing a compelling case study involves careful planning and attention to detail. Here are some essential guidelines to help you in the process:

• Consider Cultural Sensitivity: Recognize the importance of cultural diversity and sensitivity in your case study. Take into account the cultural background of your subject and its potential impact on their behavior and experiences.
• Use Clear Citations: Properly cite all sources, including previous research, theories, and relevant literature. Accurate citations lend credibility to your case study and acknowledge the work of others.
• Engage in Peer Discussion: Engage in discussions with peers or colleagues in the field throughout the case study process. Collaborative brainstorming and sharing insights can lead to a more well-rounded study.
• Be Mindful of Ethics: Continuously monitor and reassess the ethical considerations of your case study, especially when it involves sensitive topics or individuals. Prioritize the well-being and rights of your participants.
• Practice Patience and Persistence: Case studies can be time-consuming and may encounter setbacks. Exercise patience and persistence to ensure the quality and comprehensiveness of your research.

Case Study Psychology Example

In this psychology case study example, we delve into a compelling story that serves as a window into the fascinating realm of psychological research, offering valuable insights and practical applications.

Final Outlook

As we conclude this comprehensive writing guide on how to write a psychology case study, remember that every case holds a unique story waiting to be unraveled. The art of crafting a compelling case study lies in your hands, offering a window into the intricate world of the human mind. We encourage you to embark on your own investigative journeys, armed with the knowledge and skills acquired here, to contribute to the ever-evolving landscape of psychology.

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Related Articles

15 Famous Experiments and Case Studies in Psychology

Psychology has seen thousands upon thousands of research studies over the years. Most of these studies have helped shape our current understanding of human thoughts, behavior, and feelings.

The psychology case studies in this list are considered classic examples of psychological case studies and experiments, which are still being taught in introductory psychology courses up to this day.

Some studies, however, were downright shocking and controversial that you’d probably wonder why such studies were conducted back in the day. Imagine participating in an experiment for a small reward or extra class credit, only to be left scarred for life. These kinds of studies, however, paved the way for a more ethical approach to studying psychology and implementation of research standards such as the use of debriefing in psychology research .

Case Study vs. Experiment

Before we dive into the list of the most famous studies in psychology, let us first review the difference between case studies and experiments.

• It is an in-depth study and analysis of an individual, group, community, or phenomenon. The results of a case study cannot be applied to the whole population, but they can provide insights for further studies.
• It often uses qualitative research methods such as observations, surveys, and interviews.
• It is often conducted in real-life settings rather than in controlled environments.
• An experiment is a type of study done on a sample or group of random participants, the results of which can be generalized to the whole population.
• It often uses quantitative research methods that rely on numbers and statistics.
• It is conducted in controlled environments, wherein some things or situations are manipulated.

See Also: Experimental vs Observational Studies

Famous Experiments in Psychology

1. the marshmallow experiment.

Psychologist Walter Mischel conducted the marshmallow experiment at Stanford University in the 1960s to early 1970s. It was a simple test that aimed to define the connection between delayed gratification and success in life.

The instructions were fairly straightforward: children ages 4-6 were presented a piece of marshmallow on a table and they were told that they would receive a second piece if they could wait for 15 minutes without eating the first marshmallow.

About one-third of the 600 participants succeeded in delaying gratification to receive the second marshmallow. Mischel and his team followed up on these participants in the 1990s, learning that those who had the willpower to wait for a larger reward experienced more success in life in terms of SAT scores and other metrics.

This case study also supported self-control theory , a theory in criminology that holds that people with greater self-control are less likely to end up in trouble with the law!

The classic marshmallow experiment, however, was debunked in a 2018 replication study done by Tyler Watts and colleagues.

This more recent experiment had a larger group of participants (900) and a better representation of the general population when it comes to race and ethnicity. In this study, the researchers found out that the ability to wait for a second marshmallow does not depend on willpower alone but more so on the economic background and social status of the participants.

2. The Bystander Effect

In 1694, Kitty Genovese was murdered in the neighborhood of Kew Gardens, New York. It was told that there were up to 38 witnesses and onlookers in the vicinity of the crime scene, but nobody did anything to stop the murder or call for help.

Such tragedy was the catalyst that inspired social psychologists Bibb Latane and John Darley to formulate the phenomenon called bystander effect or bystander apathy .

Subsequent investigations showed that this story was exaggerated and inaccurate, as there were actually only about a dozen witnesses, at least two of whom called the police. But the case of Kitty Genovese led to various studies that aim to shed light on the bystander phenomenon.

Latane and Darley tested bystander intervention in an experimental study . Participants were asked to answer a questionnaire inside a room, and they would either be alone or with two other participants (who were actually actors or confederates in the study). Smoke would then come out from under the door. The reaction time of participants was tested — how long would it take them to report the smoke to the authorities or the experimenters?

The results showed that participants who were alone in the room reported the smoke faster than participants who were with two passive others. The study suggests that the more onlookers are present in an emergency situation, the less likely someone would step up to help, a social phenomenon now popularly called the bystander effect.

3. Asch Conformity Study

Have you ever made a decision against your better judgment just to fit in with your friends or family? The Asch Conformity Studies will help you understand this kind of situation better.

In this experiment, a group of participants were shown three numbered lines of different lengths and asked to identify the longest of them all. However, only one true participant was present in every group and the rest were actors, most of whom told the wrong answer.

Results showed that the participants went for the wrong answer, even though they knew which line was the longest one in the first place. When the participants were asked why they identified the wrong one, they said that they didn’t want to be branded as strange or peculiar.

This study goes to show that there are situations in life when people prefer fitting in than being right. It also tells that there is power in numbers — a group’s decision can overwhelm a person and make them doubt their judgment.

4. The Bobo Doll Experiment

The Bobo Doll Experiment was conducted by Dr. Albert Bandura, the proponent of social learning theory .

Back in the 1960s, the Nature vs. Nurture debate was a popular topic among psychologists. Bandura contributed to this discussion by proposing that human behavior is mostly influenced by environmental rather than genetic factors.

In the Bobo Doll Experiment, children were divided into three groups: one group was shown a video in which an adult acted aggressively toward the Bobo Doll, the second group was shown a video in which an adult play with the Bobo Doll, and the third group served as the control group where no video was shown.

The children were then led to a room with different kinds of toys, including the Bobo Doll they’ve seen in the video. Results showed that children tend to imitate the adults in the video. Those who were presented the aggressive model acted aggressively toward the Bobo Doll while those who were presented the passive model showed less aggression.

While the Bobo Doll Experiment can no longer be replicated because of ethical concerns, it has laid out the foundations of social learning theory and helped us understand the degree of influence adult behavior has on children.

5. Blue Eye / Brown Eye Experiment

Following the assassination of Martin Luther King Jr. in 1968, third-grade teacher Jane Elliott conducted an experiment in her class. Although not a formal experiment in controlled settings, A Class Divided is a good example of a social experiment to help children understand the concept of racism and discrimination.

The class was divided into two groups: blue-eyed children and brown-eyed children. For one day, Elliott gave preferential treatment to her blue-eyed students, giving them more attention and pampering them with rewards. The next day, it was the brown-eyed students’ turn to receive extra favors and privileges.

As a result, whichever group of students was given preferential treatment performed exceptionally well in class, had higher quiz scores, and recited more frequently; students who were discriminated against felt humiliated, answered poorly in tests, and became uncertain with their answers in class.

This study is now widely taught in sociocultural psychology classes.

6. Stanford Prison Experiment

One of the most controversial and widely-cited studies in psychology is the Stanford Prison Experiment , conducted by Philip Zimbardo at the basement of the Stanford psychology building in 1971. The hypothesis was that abusive behavior in prisons is influenced by the personality traits of the prisoners and prison guards.

The participants in the experiment were college students who were randomly assigned as either a prisoner or a prison guard. The prison guards were then told to run the simulated prison for two weeks. However, the experiment had to be stopped in just 6 days.

The prison guards abused their authority and harassed the prisoners through verbal and physical means. The prisoners, on the other hand, showed submissive behavior. Zimbardo decided to stop the experiment because the prisoners were showing signs of emotional and physical breakdown.

Although the experiment wasn’t completed, the results strongly showed that people can easily get into a social role when others expect them to, especially when it’s highly stereotyped .

7. The Halo Effect

Have you ever wondered why toothpastes and other dental products are endorsed in advertisements by celebrities more often than dentists? The Halo Effect is one of the reasons!

The Halo Effect shows how one favorable attribute of a person can gain them positive perceptions in other attributes. In the case of product advertisements, attractive celebrities are also perceived as intelligent and knowledgeable of a certain subject matter even though they’re not technically experts.

The Halo Effect originated in a classic study done by Edward Thorndike in the early 1900s. He asked military commanding officers to rate their subordinates based on different qualities, such as physical appearance, leadership, dependability, and intelligence.

The results showed that high ratings of a particular quality influences the ratings of other qualities, producing a halo effect of overall high ratings. The opposite also applied, which means that a negative rating in one quality also correlated to negative ratings in other qualities.

Experiments on the Halo Effect came in various formats as well, supporting Thorndike’s original theory. This phenomenon suggests that our perception of other people’s overall personality is hugely influenced by a quality that we focus on.

8. Cognitive Dissonance

There are experiences in our lives when our beliefs and behaviors do not align with each other and we try to justify them in our minds. This is cognitive dissonance , which was studied in an experiment by Leon Festinger and James Carlsmith back in 1959.

In this experiment, participants had to go through a series of boring and repetitive tasks, such as spending an hour turning pegs in a wooden knob. After completing the tasks, they were then paid either $1 or $20 to tell the next participants that the tasks were extremely fun and enjoyable. Afterwards, participants were asked to rate the experiment. Those who were given $1 rated the experiment as more interesting and fun than those who received $20.

The results showed that those who received a smaller incentive to lie experienced cognitive dissonance — $1 wasn’t enough incentive for that one hour of painstakingly boring activity, so the participants had to justify that they had fun anyway.

Famous Case Studies in Psychology

9. little albert.

In 1920, behaviourist theorists John Watson and Rosalie Rayner experimented on a 9-month-old baby to test the effects of classical conditioning in instilling fear in humans.

This was such a controversial study that it gained popularity in psychology textbooks and syllabi because it is a classic example of unethical research studies done in the name of science.

In one of the experiments, Little Albert was presented with a harmless stimulus or object, a white rat, which he wasn’t scared of at first. But every time Little Albert would see the white rat, the researchers would play a scary sound of hammer and steel. After about 6 pairings, Little Albert learned to fear the rat even without the scary sound.

Little Albert developed signs of fear to different objects presented to him through classical conditioning . He even generalized his fear to other stimuli not present in the course of the experiment.

10. Phineas Gage

Phineas Gage is such a celebrity in Psych 101 classes, even though the way he rose to popularity began with a tragic accident. He was a resident of Central Vermont and worked in the construction of a new railway line in the mid-1800s. One day, an explosive went off prematurely, sending a tamping iron straight into his face and through his brain.

Gage survived the accident, fortunately, something that is considered a feat even up to this day. He managed to find a job as a stagecoach after the accident. However, his family and friends reported that his personality changed so much that “he was no longer Gage” (Harlow, 1868).

New evidence on the case of Phineas Gage has since come to light, thanks to modern scientific studies and medical tests. However, there are still plenty of mysteries revolving around his brain damage and subsequent recovery.

11. Anna O.

Anna O., a social worker and feminist of German Jewish descent, was one of the first patients to receive psychoanalytic treatment.

Her real name was Bertha Pappenheim and she inspired much of Sigmund Freud’s works and books on psychoanalytic theory, although they hadn’t met in person. Their connection was through Joseph Breuer, Freud’s mentor when he was still starting his clinical practice.

Anna O. suffered from paralysis, personality changes, hallucinations, and rambling speech, but her doctors could not find the cause. Joseph Breuer was then called to her house for intervention and he performed psychoanalysis, also called the “talking cure”, on her.

Breuer would tell Anna O. to say anything that came to her mind, such as her thoughts, feelings, and childhood experiences. It was noted that her symptoms subsided by talking things out.

However, Breuer later referred Anna O. to the Bellevue Sanatorium, where she recovered and set out to be a renowned writer and advocate of women and children.

12. Patient HM

H.M., or Henry Gustav Molaison, was a severe amnesiac who had been the subject of countless psychological and neurological studies.

Henry was 27 when he underwent brain surgery to cure the epilepsy that he had been experiencing since childhood. In an unfortunate turn of events, he lost his memory because of the surgery and his brain also became unable to store long-term memories.

He was then regarded as someone living solely in the present, forgetting an experience as soon as it happened and only remembering bits and pieces of his past. Over the years, his amnesia and the structure of his brain had helped neuropsychologists learn more about cognitive functions .

Suzanne Corkin, a researcher, writer, and good friend of H.M., recently published a book about his life. Entitled Permanent Present Tense , this book is both a memoir and a case study following the struggles and joys of Henry Gustav Molaison.

13. Chris Sizemore

Chris Sizemore gained celebrity status in the psychology community when she was diagnosed with multiple personality disorder, now known as dissociative identity disorder.

Sizemore has several alter egos, which included Eve Black, Eve White, and Jane. Various papers about her stated that these alter egos were formed as a coping mechanism against the traumatic experiences she underwent in her childhood.

Sizemore said that although she has succeeded in unifying her alter egos into one dominant personality, there were periods in the past experienced by only one of her alter egos. For example, her husband married her Eve White alter ego and not her.

Her story inspired her psychiatrists to write a book about her, entitled The Three Faces of Eve , which was then turned into a 1957 movie of the same title.

14. David Reimer

When David was just 8 months old, he lost his penis because of a botched circumcision operation.

Psychologist John Money then advised Reimer’s parents to raise him as a girl instead, naming him Brenda. His gender reassignment was supported by subsequent surgery and hormonal therapy.

Money described Reimer’s gender reassignment as a success, but problems started to arise as Reimer was growing up. His boyishness was not completely subdued by the hormonal therapy. When he was 14 years old, he learned about the secrets of his past and he underwent gender reassignment to become male again.

Reimer became an advocate for children undergoing the same difficult situation he had been. His life story ended when he was 38 as he took his own life.

15. Kim Peek

Kim Peek was the inspiration behind Rain Man , an Oscar-winning movie about an autistic savant character played by Dustin Hoffman.

The movie was released in 1988, a time when autism wasn’t widely known and acknowledged yet. So it was an eye-opener for many people who watched the film.

In reality, Kim Peek was a non-autistic savant. He was exceptionally intelligent despite the brain abnormalities he was born with. He was like a walking encyclopedia, knowledgeable about travel routes, US zip codes, historical facts, and classical music. He also read and memorized approximately 12,000 books in his lifetime.

This list of experiments and case studies in psychology is just the tip of the iceberg! There are still countless interesting psychology studies that you can explore if you want to learn more about human behavior and dynamics.

You can also conduct your own mini-experiment or participate in a study conducted in your school or neighborhood. Just remember that there are ethical standards to follow so as not to repeat the lasting physical and emotional harm done to Little Albert or the Stanford Prison Experiment participants.

Asch, S. E. (1956). Studies of independence and conformity: I. A minority of one against a unanimous majority. Psychological Monographs: General and Applied, 70 (9), 1–70. https://doi.org/10.1037/h0093718

Bandura, A., Ross, D., & Ross, S. A. (1961). Transmission of aggression through imitation of aggressive models. The Journal of Abnormal and Social Psychology, 63 (3), 575–582. https://doi.org/10.1037/h0045925

Elliott, J., Yale University., WGBH (Television station : Boston, Mass.), & PBS DVD (Firm). (2003). A class divided. New Haven, Conn.: Yale University Films.

Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58 (2), 203–210. https://doi.org/10.1037/h0041593

Haney, C., Banks, W. C., & Zimbardo, P. G. (1973). A study of prisoners and guards in a simulated prison. Naval Research Review , 30 , 4-17.

Latane, B., & Darley, J. M. (1968). Group inhibition of bystander intervention in emergencies. Journal of Personality and Social Psychology, 10 (3), 215–221. https://doi.org/10.1037/h0026570

Mischel, W. (2014). The Marshmallow Test: Mastering self-control. Little, Brown and Co.

Thorndike, E. (1920) A Constant Error in Psychological Ratings. Journal of Applied Psychology , 4 , 25-29. http://dx.doi.org/10.1037/h0071663

Watson, J. B., & Rayner, R. (1920). Conditioned emotional reactions. Journal of experimental psychology , 3 (1), 1.

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Patient Case #1: 27-Year-Old Woman With Bipolar Disorder

• Theresa Cerulli, MD
• Tina Matthews-Hayes, DNP, FNP, PMHNP

Custom Around the Practice Video Series

Experts in psychiatry review the case of a 27-year-old woman who presents for evaluation of a complex depressive disorder.

EP: 1 . Patient Case #1: 27-Year-Old Woman With Bipolar Disorder

Ep: 2 . clinical significance of bipolar disorder, ep: 3 . clinical impressions from patient case #1, ep: 4 . diagnosis of bipolar disorder, ep: 5 . treatment options for bipolar disorder, ep: 6 . patient case #2: 47-year-old man with treatment resistant depression (trd), ep: 7 . patient case #2 continued: novel second-generation antipsychotics, ep: 8 . role of telemedicine in bipolar disorder.

Michael E. Thase, MD : Hello and welcome to this Psychiatric Times™ Around the Practice , “Identification and Management of Bipolar Disorder. ”I’m Michael Thase, professor of psychiatry at the Perelman School of Medicine at the University of Pennsylvania in Philadelphia, Pennsylvania.

Joining me today are: Dr Gustavo Alva, the medical director of ATP Clinical Research in Costa Mesa, California; Dr Theresa Cerulli, the medical director of Cerulli and Associates in North Andover, Massachusetts; and Dr Tina Matthew-Hayes, a dual-certified nurse practitioner at Western PA Behavioral Health Resources in West Mifflin, Pennsylvania.

Today we are going to highlight challenges with identifying bipolar disorder, discuss strategies for optimizing treatment, comment on telehealth utilization, and walk through 2 interesting patient cases. We’ll also involve our audience by using several polling questions, and these results will be shared after the program.

Without further ado, welcome and let’s begin. Here’s our first polling question. What percentage of your patients with bipolar disorder have 1 or more co-occurring psychiatric condition? a. 10%, b. 10%-30%, c. 30%-50%, d. 50%-70%, or e. more than 70%.

Now, here’s our second polling question. What percentage of your referred patients with bipolar disorder were initially misdiagnosed? Would you say a. less than 10%, b. 10%-30%, c. 30%-50%, d. more than 50%, up to 70%, or e. greater than 70%.

We’re going to go ahead to patient case No. 1. This is a 27-year-old woman who’s presented for evaluation of a complex depressive syndrome. She has not benefitted from 2 recent trials of antidepressants—sertraline and escitalopram. This is her third lifetime depressive episode. It began back in the fall, and she described the episode as occurring right “out of the blue.” Further discussion revealed, however, that she had talked with several confidantes about her problems and that she realized she had been disappointed and frustrated for being passed over unfairly for a promotion at work. She had also been saddened by the unusually early death of her favorite aunt.

Now, our patient has a past history of ADHD [attention-deficit/hyperactivity disorder], which was recognized when she was in middle school and for which she took methylphenidate for adolescence and much of her young adult life. As she was wrapping up with college, she decided that this medication sometimes disrupted her sleep and gave her an irritable edge, and decided that she might be better off not taking it. Her medical history was unremarkable. She is taking escitalopram at the time of our initial evaluation, and the dose was just reduced by her PCP [primary care physician]from 20 mg to 10 mg because she subjectively thought the medicine might actually be making her worse.

On the day of her first visit, we get a PHQ-9 [9-item Patient Health Questionnaire]. The score is 16, which is in the moderate depression range. She filled out the MDQ [Mood Disorder Questionnaire] and scored a whopping 10, which is not the highest possible score but it is higher than 95% of people who take this inventory.

At the time of our interview, our patient tells us that her No. 1 symptom is her low mood and her ease to tears. In fact, she was tearful during the interview. She also reports that her normal trouble concentrating, attributable to the ADHD, is actually substantially worse. Additionally, in contrast to her usual diet, she has a tendency to overeat and may have gained as much as 5 kg over the last 4 months. She reports an irregular sleep cycle and tends to have periods of hypersomnolence, especially on the weekends, and then days on end where she might sleep only 4 hours a night despite feeling tired.

Upon examination, her mood is positively reactive, and by that I mean she can lift her spirits in conversation, show some preserved sense of humor, and does not appear as severely depressed as she subjectively describes. Furthermore, she would say that in contrast to other times in her life when she’s been depressed, that she’s actually had no loss of libido, and in fact her libido might even be somewhat increased. Over the last month or so, she’s had several uncharacteristic casual hook-ups.

So the differential diagnosis for this patient included major depressive disorder, recurrent unipolar with mixed features, versus bipolar II disorder, with an antecedent history of ADHD. I think the high MDQ score and recurrent threshold level of mixed symptoms within a diagnosable depressive episode certainly increase the chances that this patient’s illness should be thought of on the bipolar spectrum. Of course, this formulation is strengthened by the fact that she has an early age of onset of recurrent depression, that her current episode, despite having mixed features, has reverse vegetative features as well. We also have the observation that antidepressant therapy has seemed to make her condition worse, not better.

Transcript Edited for Clarity

Dr. Thase is a professor of psychiatry at the Perelman School of Medicine at the University of Pennsylvania in Philadelphia, Pennsylvania.

Dr. Alva is the medical director of ATP Clinical Research in Costa Mesa, California.

Dr. Cerulli is the medical director of Cerulli and Associates in Andover, Massachusetts.

Dr. Tina Matthew-Hayes is a dual certified nurse practitioner at Western PA Behavioral Health Resources in West Mifflin, Pennsylvania.

The Week in Review: April 1-5

Blue Light, Depression, and Bipolar Disorder

An Update on Bipolar I Disorder

Four Myths About Lamotrigine

Recap: Mood Disorders 2024

Evidence-Based Novel Therapies for Bipolar Depression: Top 5 Takeaways

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Writing A Case Study

Case Study Examples

Brilliant Case Study Examples and Templates For Your Help

15 min read

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A Complete Case Study Writing Guide With Examples

Simple Case Study Format for Students to Follow

Understand the Types of Case Study Here

It’s no surprise that writing a case study is one of the most challenging academic tasks for students. You’re definitely not alone here!

Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.

Don't worry! Let us help you out!

We've collected over 25 free case study examples with solutions just for you. These samples with solutions will help you win over your panel and score high marks on your case studies.

So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.

• 1. An Overview of Case Studies
• 2. Case Study Examples for Students
• 3. Business Case Study Examples
• 4. Medical Case Study Examples
• 5. Psychology Case Study Examples 
• 6. Sales Case Study Examples
• 7. Interview Case Study Examples
• 8. Marketing Case Study Examples
• 9. Tips to Write a Good Case Study

An Overview of Case Studies

A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied. 

Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.

The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results. 

Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:

Case Study Sample PDF

How to Write a Case Study Examples

Learn how to write a case study with the help of our comprehensive case study guide.

Case Study Examples for Students

Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.

Below are some case study examples in research, suitable for students:

Case Study Example in Software Engineering

Qualitative Research Case Study Sample

Software Quality Assurance Case Study

Social Work Case Study Example

Ethical Case Study

Case Study Example PDF

These examples can guide you on how to structure and format your own case studies.

Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.

Business Case Study Examples

A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution. 

To help you out, here are some samples so you can create case studies that are related to businesses: 

Here are some more business case study examples:

Business Case Studies PDF

Business Case Studies Example

Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs. 

Medical Case Study Examples

Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients. 

Here are some medical case study examples to help you.

Medical Case Study Example

Nursing Case Study Example

Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.

Psychology Case Study Examples 

Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses. 

By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior. 

For your help, here are some interesting psychology case study examples:

Psychology Case Study Example

Mental Health Case Study Example

Sales Case Study Examples

Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.

By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.

Sales Case Study Example

Interview Case Study Examples

Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.

Interview Case Study Example

Marketing Case Study Examples

Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.

They typically describe a challenge faced by a business, the solution implemented, and the results achieved.

This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.

 Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:

“Chevrolet Discover the Unexpected” by Carol H. Williams

This case study explores Chevrolet's “ DTU Journalism Fellows ” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more. 

Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.

Key points from the case study include:

• Using a well-known brand name in the title can create interest.
• Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
• Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.

“The Met” by Fantasy

“ The Met ” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.

The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.

For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.

Key points from this “The Met” include:

• Keeping the case study simple and clean can help readers focus on the most important aspects.
• Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
• Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.

“Better Experiences for All” by Herman Miller

Herman Miller's minimalist approach to furniture design translates to their case study, “ Better Experiences for All ”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.

The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.

Key points from the “Better Experiences” include:

• Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
• Include a list of products that were used in the project to guide potential customers.

“NetApp” by Evisort 

Evisort's case study on “ NetApp ” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.

The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times. 

• Provide an overview of the company in the client’s words, and put focus on the customer. 
• Highlight how your services can help clients during challenging times.
• Make your case study accessible by providing it in various formats.

“Red Sox Season Campaign,” by CTP Boston

The “ Red Sox Season Campaign ” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.

The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.

Some key points to take away from the “Red Sox Season Campaign”: 

• Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
• Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.

“Airbnb + Zendesk” by Zendesk

The case study by Zendesk, titled “ Airbnb + Zendesk : Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk. 

The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.

Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.

Some key points to take away from this case study are:

• Use client's offerings' images rather than just screenshots of your own product or service.
• To begin the case study, it is recommended to include a distinct CTA. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.

“Influencer Marketing” by Trend and WarbyParker

The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget. 

The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use. 

This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.

Key points to take away from this case study are:

• Influencer marketing can be effective even with a limited budget.
• Showcasing products being used in everyday life can make a brand more approachable and relatable.
• Third-person case studies can be useful in highlighting the success of a campaign.

Marketing Case Study Example

Marketing Case Study Template

Now that you have read multiple case study examples, hop on to our tips.

Tips to Write a Good Case Study

Here are some note-worthy tips to craft a winning case study 

• Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
• Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
• Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
• Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
• Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.

There you go!

We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!

Having said that, we do understand that some of you might be having a hard time writing compelling case studies.

But worry not! Our expert case study writing service is here to take all your case-writing blues away! 

With 100% thorough research guaranteed, our online essay service can craft an amazing case study within 24 hours! 

So why delay? Let us help you shine in the eyes of your instructor!

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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• Last edited on January 27, 2024

Biopsychosocial Model and Case Formulation

Table of contents, diagnosis versus formulation, the formulation table, "jane doe", biological and social factors, psychological factors, completed table, method 1 (sequential), method 2 (narrative), method 3 (advanced), method 4 (chronological), common phrases to use, do's and dont's, another example, "templates".

The Biopsychosocial Model and Case Formulation (also known as the Biopsychosocial Formulation ) in psychiatry is a way of understanding a patient as more than a diagnostic label. Hypotheses are generated about the origins and causes of a patient's symptoms. The most common and clinically practical way to formulate is through the biopsychosocial approach, first described in 1980 by George Engel. [1] [2] Biopsychosocial formulation combines biological, psychological, and social factors to understand a patient, and uses this to guide both treatment and prognosis. Your formulation of a patient evolves and changes as you collect more information. Formulation is like cooking, and there is no 'right' or 'wrong' way to do it, but most get better over time with increasing clinical experience.

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Diagnosis is not the same as formulation! In mental health, when there is a group of consistent symptoms seen in a population, these symptoms can be categorized into a distinct entity, called a diagnosis (this is what the DSM-5 does). For example, we diagnose someone with a major depressive episode if they meet 5 of the 9 symptomatic criteria. However, formulation tells us how the person became depressed as a result of their genetics , personality , psychological factors , biological factors, social circumstances ( childhood adverse events and social determinants of health ), and their environment.

You are probably already formulating, but just don't know it. Like most things in medicine, there are multifactorial causes of diseases, illnesses, and disorders. For example, type II diabetes does not develop because of a single pathophysiological cause. The patient may have a strong family history of the disease, a sedentary job, environmental exposures, and/or a nutritionally-poor diet. These factors all combine to cause the person to develop diabetes. Understanding how each factor contributes to a disease can better guide treatment decisions. In psychiatry, formulation appears more complicated because human behaviour and the brain itself is extraordinarily complex. However, like with anything, the more you practice, the better you will become at formulating.

What Are You Formulating?

Why is a biopsychosocial approach important, formulation in a nutshell.

The biopsychosocial model considers the “4 Ps” for each of the biological, psychological, and social factors:

• Predisposing factors are areas of vulnerability that increase the risk for the presenting problem. Examples include genetic (i.e. -family history) predisposition for mental illness or prenatal exposure to alcohol.
• Precipitating factors are typically thought of as stressors or other events (they could be positive or negative) that may be precipitants of the symptoms. Examples include conflicts about identity, relationship conflicts, or transitions.
• Perpetuating factors are any conditions in the patient, family, community, or larger systems that exacerbate rather than solve the problem. Examples include unaddressed relationship conflicts, lack of education, financial stresses, and occupation stress (or lack of employment)
• Protective factors include the patient’s own areas of competency, skill, talents, interest and supportive elements. Protective factors counteract the predisposing, precipitating, and perpetuating factors.

The “4 Ps” can be laid out in a 3 x 4 table to systematically do formulation and identity factors. Note that this table is extremely comprehensive and long, and not everything will (or should!) apply to your case. It is important to remember that not everything will fit neatly into each box. For example, many precipitating and perpetuating factors may overlap and fit in other boxes. Use this table as a general guide, but don't memorize it for the sake of memorizing it!

Biopsychosocial Model

Filling out the table.

• As you can see in the table above, it's a lot of questions to ask and a lot of things to think about!
• Let's do a simplified formulation for the patient (Jane Doe) below. The image ( figure 1 ) provides a guide on how to put information into the formulation table.
• These psychological symptoms/factors are then observed by the clinician to give a psychiatric diagnosis.
• This is why the psychological section of the table is filled last, so we can understand what biological and social factors led to the development of these symptoms.

• Jane Doe is a 30-year-old female who presents to the emergency room with acute suicidal ideation and self-harm
• Jane has been working at a start up company for the past 2 years. She was suddenly fired from her job today due to conflicts at work with co-workers and being late at work several times from sleeping in. After being told she was fired from her job, she went home and self-harmed to cope with the distress of this loss. She also drank 10 beers prior to arriving in the hospital. She subsequently planned to overdose on her medications. A concerned best friend called and talked to her this evening, and brought her to the hospital. Her mood was stable prior to this job loss, and she had no self-harm or suicidal thoughts in the past 1 year.
• Increasing alcohol use for the past 3 months, drinking up to 5 beers per day.
• Sertraline (Zoloft) 75mg PO daily
• She has a past history of borderline personality disorder , depression , and alcohol use disorder (moderate). She used to be a soccer player and has a history of multiple concussions. She does have a psychiatrist that she sees every month. She previously completed a course of dialectical behavioural therapy , which was helpful.
• Depression and bipolar disorder on maternal side of her family. There is a history of alcohol use disorder on paternal side.
• Born in Canada. University-educated. There was a parental divorce at age 5. She describes an invalidating childhood, where parents did not acknowledge or praise her. She experienced sexual abuse and trauma at age 12. She is in a 2-year relationship with a male partner, and there have been recent arguments about the direction of their relationship. She describes a long-standing fear of being abandoned in relationships, and reports having very intense relationships with friends/family. Financially, she is struggling to pay rent and living from paycheque-to-paycheque. Developmentally, there may have been some speech delay . Collateral information from the patient's older brother describe her childhood temperament as being avoidant and fearful of her parents.

Steps 1 and 2

Sample formulation for jane doe.

Now that you've filled in the easy parts from the history, the hardest part is conceptualizing the predisposing social factors (Step 3), and all of the psychological factors (Steps 4, 5, 6, 7). This is where you'll need to be creative and also think more in-depth about your patient. Ideally, each step should flow logically and intuitively into the next based on your framework, as you'll see in our case of Jane Doe. Having a framework for understanding of different psychological treatments and psychological theories can be helpful in making your psychological formulation flow intuitively (e.g. - attachment theory , cognitive behavioural therapy , dialectical behavioural therapy , interpersonal therapy , psychodynamic therapy ). However, this can be done intuitively even without an in-depth understanding of these frameworks (we don't need to be Freud to do this). The more cases you go through (and more of the sample formulations below) the more comfortable you will be with formulating!

Steps 3, 4, 5, 6, and 7

Jane doe's formulation, completed biopsychosocial formulation table, completed formulation of jane doe, presenting your formulation.

You've got your table all filled out now. Now what? How do you present all this information and data? Remember there is no “right” or “wrong” way to present your formulation. But the most important thing about formulation is that it should be intuitive and flow logically. Some different presentation styles are suggested here.

The “4 Ps” formulation table can be a very rigid and systematized way of presenting a formulation. At its most basic, you could present each box sequentially and describe each factor. Most learners will use this method as it is the most “simple.” It is usually presented as Predisposing → Precipitating → Perpetuating → Protective factors. As you get better and more expert at formulating, you may not need to use this rigid structured format, and instead, will be able to present a more intuitive and organic formulation of the patient instead (see other methods below).

• Brief summarizing statement that includes demographic information, chief complaint, and presenting problems from patient's perspective and signs and symptoms (onset, severity, pattern)
• Predisposing factors
• Precipitating factors
• Perpetuating factors
• Strengths and protective factors
• Integrative statement: how these factors interact to lead to the current situation and level of functioning, prognosis, and potential openings for intervention

Example: 4 Ps Table Formulation of Jane Doe

• Jane Doe presents with a diagnosis of borderline personality disorder and history of depression. She presents to hospital today with acute suicidal ideation and self-harm after being fired from her job.
• Predisposing factors : Her predisposing biological factors include a family history of mental disorders and substance use, concussion history, and a fearful/anxious temperament at birth. Her predisposing social factors include a history of sexual trauma at a young age, and early parental divorce. These led to her predisposing psychological factors, including a history of invalidation by her parents, and fears of abandonment during childhood.
• Precipitating factors : Her precipitating biological factors include a 3-month history of increasing alcohol use. Her precipitating social factors is her being fired from her current job. These led to her precipitating psychological factors, which resulted in her underlying feelings of abandonment and invalidation re-activated after being fired from work.
• Perpetuating factors : Her perpetuating biological factors include being on a subtherapeutic dose of her medication, and her ongoing alcohol use. Her perpetuating social factors includes her ongoing relationship conflicts and financial stressors. Her perpetuating psychological factors include her lack of adaptive coping strategies and ongoing self-harm.
• Strengths and protective factors : She is medically healthy, and has previously responded well to therapy. She also is supported by a good friend, and sees a psychiatrist regularly.
• Integrative Statement : The acute stressor of losing her job has re-activated the psychological processes described above. The patient is psychologically minded and thus would benefit from treatment with dialectical behavioural therapy. Her medications could also be further optimized as well. Overall, her prognosis is good due to her protective factors as mentioned above.

The narrative formulation of the patient is a less rigid presentation structure where you may not choose to present everything in the 4 Ps table, and instead focus on the key factors that you think are relevant:

• [Patient] presents with a [diagnosis]. They are biologically predisposed because of [reasons]. They struggle with the following [psychological difficulties]. Their underlying temperament is [temperament], which further exacerbates the symptoms.
• Childhood/adult trauma (if any)
• Attachment style
• About themselves
• About others
• About the world
• (i) death of their spouse
• (ii) stopping medications
• (iii) loss of job
• (iv) re-experiencing of trauma
• They have the following: [protective factors]

Example: Narrative Formulation of Jane Doe

• Jane Doe presents with a diagnosis of borderline personality disorder and history of depression. She is biologically predisposed, with a family history of depression and alcohol use disorder in her immediate family members. She struggles with the following psychological difficulties, including fears of abandonment. Her underlying temperament is anxious, which further exacerbates her symptoms.
• Her underlying history of experiencing trauma and sexual abuse at a young age
• A history of invalidating experiences in childhood
• That she is not deserving of love or close relationships, a core belief of her being “unlovable”, and that self-harm is the main way of coping with stressors
• That others may leave or abandon her any time, increased rejection sensitivity, and a future fear of being rejected
• That the world can be a fearful and scary place
• After being fired from her job, she experienced strong feelings of rejection, and was unable to cope with this major stressor. This may have reactivated/exacerbated her emotional dysregulation, and resulted in negative coping styles such as her self-harming and suicidal ideation. She also appears to use alcohol as a way of managing distressing emotions, but does not have any psychological coping strategies. This has further exacerbated her alcohol use disorder.
• She has the following protective factors, including a supportive psychiatrist and friend. She has also previously responded well to psychotherapy and appears to be psychologically-minded.

A much more advanced and nuanced presentation might be using a more comprehensive formulation that integrates the 4Ps formulation through multiple lenses (e.g. - Eriksonian developmental stages , psychodynamic defenses , and dialectical behavioural ):

• Current stressors, plus salient developmental history
• “The patient presents at this time with [problem and symptoms], in the context of [situation and stressors]”
• Genetics, temperament, medical history, substances, medications
• “The patient has the following [genetic vulnerabilities, medical history]”
• “The patient grew up in a family characterized by [factors], with a caregiver who was [distant/available/invalidating]”
• “ Attachment was likely [secure/insecure/disorganized] given [developmental history]”
• “The patient may have had difficulty in [stage of development], and this is reflected in [examples from adult relationships]
• “It appears that the patient may have struggled with conflicts in early life. It also appears they may have had difficulty with [drives], stemming from [psychoanalytic concept]
• Control/regulation of drives
• “These experiences impacted the patient's view of themselves as being [view of self], and this has continued into adulthood based on [experiences].”
• “The patient appears to have adopted [defense mechanisms] as coping strategies by early adulthood, and these have continued on…”
• “The patient's interpersonal relationships appear to be [give examples of patterns of relationships]”
• These underlying factors may have precipitated the patient's [current presentation]. These symptoms have been maintained by [psychological factors/personality factors], and [social/environmental factors]
• “We would anticipate when engaging in treatment, the patient may have [resistance/transference/countertransference]. However, patient has the following [protective factors], which may be a good prognostic factor. Based on these factors, the following [treatment and management] would be the most helpful for this patient.

Example: Advanced Formulation of Jane Doe

• Jane Doe is a 30-year-old female who presents with acute suicidal ideation in the context of a job loss. She notably has a past history of childhood trauma and abuse.
• The patient has genetic vulnerabilities for mental illness in her family history, a history of anxious temperament, ongoing substance use, and subtherapeutic medication levels.
• She has several early developmental and pathogenic psychological factors, including growing up in a family characterized by invalidation, with parents who were distant and unavailable. This likely led to an attachment style that was likely insecure and disorganized. Due to her history of abuse at age 12, she may have struggled with identity versus role confusion during that Eriksonian stage of psychosocial development. As she was unable to develop a sense of self and personal identity, these psychological factors are reflected in her adulthood with unstable relationships, and fears of abandonment. This has led to her adulthood self-perception of being unworthy of being loved, a constant fear of rejection, and increased rejection sensitivity. The patient appears to have adopted self-harming as a primitive coping strategy by early adulthood, and these have continued on in adulthood.
• Precipitating and perpetuating factors: the stressor of losing her job has reactivated these more primitive defense mechanisms and coping strategies. These symptoms have been further perpetuated by the personality factors and traits described above, and her ongoing financial stressors. Her ongoing alcohol use is another example of a maladaptive coping strategy.
• We would anticipate when engaging in treatment, the patient may have difficulties with using primitive defense mechanisms. However, the patient has protective factors including psychological mindedness and previous response to therapy, which is a good prognostic factor. Based on these factors, dialectical behavioural therapy would be the most helpful for this patient.

Yet another way to present a formulation is in chronological order, starting from birth until present time:

• Genetics (family history)
• Birth (issues at birth, developmental history, developmental stages)
• Childhood (attachment style, neurodevelopment, milestones, trauma)
• Adolescence (relationships, trauma, school performance, substances)
• Adulthood (occupation, relationships, children, environment, stressors)
• Integrative statement (of how genetics, birth, childhood, adolescence, and adulthood factors contribute to current presentation, and how this directs your treatment/management)

Having certain common phrases to use can be helpful to structure your presentation. Here are some examples:

• “From a biological perspective, the patient is vulnerable because…”
• “The patient's early childhood and developmental history suggest…”
• “Used substances as a coping style in [the past], and now this is occurring again (or there is a relapse) due to [social factor].”
• “Used substances as a coping style in [the past], and now this is occurring again (or there is a relapse) due to [psychological vulnerability].”
• “I wonder if… [psychological factor] is contributing to [current symptoms/struggles]”
• Use your own words and personal style
• Tell a story and narrative that is unique to your patient
• Be specific and demonstrate your understanding of the patient as a person and not a diagnosis
• Use words like precipitating, protective, and perpetuating factors to anchor your listener
• Focus on the most salient features and be concise
• Try and use a psychological theory (but only if you understand it)
• Be confident in your presentation!
• Include too much extra detail
• Try to be perfect only to overwhelm yourself
• Be generic (your formulation needs to be unique to your patient)
• Tell the patient's whole story all over again
• Mention life events or trauma without an understanding of its meaning or impact
• Try to formulate a “grand unified theory” of the patient and over-reach with your theory (if it doesn’t fit, it doesn’t fit! And that's okay!)
• Cover every box in the 4 Ps just for the sake of doing it (not all boxes will always apply!)

Beyond Basic Formulation

A good formulation should be integrative, and let you understand how all of the patient's factors interact to lead to the current situation. This gives you a sense of their current level of functioning, prognosis, and guides your direction for treatment and management decisions.

A good biopsychosocial formulation allows you to come up with a comprehensive and holistic treatment plan for your patient. Here is an example of a set of treatment recommendations for Jane Doe:

• What level of care is required (outpatient or inpatient)?
• Jane is able to articulate a safe plan to stay with a friend, and is suitable for outpatient care
• Jane might benefit from an increase of her sertraline from 75mg to 100mg and beyond (maximum dose of 200mg), for her mood dysregulation and depressive symptoms
• Jane might benefit from the use of anti-craving medications such as gabapentin or acamprosate to reduce her cravings for alcohol use
• Dialectical behavioural therapy (DBT) would be the most appropriate for Jane
• Jane would also benefit from motivational interviewing for her alcohol use
• Long-term, Jane might also benefit from a more in-depth understanding of how her past trauma affects her present self and symptoms. This could be achieved with more specific and in depth trauma therapy, but given the acuity of her symptoms, this is something that would follow after DBT.
• Jane could benefit from accessing support from her company's HR department to understand what options she has after her job termination
• Substance use groups such as Alcoholic's Anonymous
• Increasing connections to her friends and social supports

For good measure, here is another sample formulation for someone with a diagnosis of schizophrenia . Note that in this example, since the precipitating cause for acute psychosis (also applies to manic episodes ) is more “biological,” it may be harder to identify underlying psychological factors (but that's OK too – even the most “biological” psychiatric disorders can often be precipitated by psychosocial stressors). Again let's fill out the easiest parts of the table first:

Sample Formulation for Schizophrenia (Initial)

Now here is one potential example of a predisposing social and psychological formulation of psychosis (again, there are no right or wrong ways to formulate, it depends on the patient you have in front of you!)

Example of A Possible Psychological Formulation of Psychosis/Schizophrenia

Here's what the completed table would look like with the psychological factors incorporated.

Completed Formulation for Schizophrenia (Initial)

As you do more formulation, you will notice that patients tend to present in “templates,” that is, certain diagnoses tend to follow a certain common theme of predisposing, precipitating, and perpetuating factors. The more you formulate, it can be helpful to have a rough template of different formulations for different diagnoses (e.g. - depression, self-harm, mania/psychosis, anxiety, etc.) It will make your job of formulating much easier.

The following readings below are excellent resources to further develop your formulation skills:

• Selzer, R., & Ellen, S. (2014). Formulation for beginners. Australasian Psychiatry, 22(4), 397-401.
• Winters, N. C., Hanson, G., & Stoyanova, V. (2007). The case formulation in child and adolescent psychiatry. Child and Adolescent Psychiatric Clinics, 16(1), 111-132.
• Weerasekera, P. (1993). Formulation: A multiperspective model. The Canadian Journal of Psychiatry, 38(5), 351-358.

Beyond the Biopsychosocial Model

• Kendler, K. S. (2012). The dappled nature of causes of psychiatric illness: Replacing the organic–functional/hardware–software dichotomy with empirically based pluralism. Molecular psychiatry, 17(4), 377-388.

Stories to Save Lives Projects by ENGL071H Students

Patient Autonomy and Home Remedies

By Cailin Antonio

Introduction

A number of medical treatments have been developed and include traditional and alternative treatments. These alternative treatments, most often known as natural remedies, are often less invasive and much more natural compared to their contemporary counterparts. They have evolved as a result of patients’ fears of putting foreign chemicals and invasive objects in their bodies, especially when outcomes are unknown. To retain control over their own bodies, patients often turn to alternative treatments; by using non-traditional remedies, they place control and power in their own knowledge of health. To a large extent, the use of home remedies can be attributed to a patient’s great desire to make his own decision, to exercise patient autonomy.  This desire is largely influenced by society’s  distrust of the healthcare system, given its highly invasive conventional medical treatments, and the astounding inadequacy of many biomedical treatments. 

Distrust of Healthcare System

Due to systemic racism and lack of personal relationships with medical personnel, individuals have grown increasingly more distrustful of the healthcare system, leading to an explosion in available home remedies. Distrust in the healthcare system is extremely harmful to the foundation of care and society in general. In a study conducted regarding health outcomes and patients’ perceptions of the healthcare system, a “significant association between trust in health care professionals and health outcomes” was observed (Birkhäuer et. al) . Without trust, patient-centered care is not effective. Those with mistrust of healthcare organizations are less likely to take advice from doctors, take prescriptions, or follow up with appointments (Hostetter and Klein). As a result, when individuals face illnesses and refuse to take advice from medical practitioners, they are more likely to employ alternative medicines and home remedies. The frequency of distrust of the medical establishment varies across different races and results from systemic issues in the healthcare system. Black Americans are much less likely to trust the system because of health disparities between white and black patients. The level of distrust among Black medical professions is also elevated. Black Americans are consistently undertreated for pain. Black patients often feel as if their voices are not heard by doctors due to racial inequities in the healthcare system (Hostetter and Klein). They often feel it’s a waste of time to seek medical attention if the doctor is not going to listen. This is extremely harmful for Black patients and likely worsens disparities and health outcomes. For example, Black Americans died at a higher rate from COVID-19 but were also found to be less likely to have taken the COVID-19 vaccine. Over 50% of those individuals hospitalized with COVID-19 were  black or hispanic and out of a study of 1,447 patient deaths, over 53.1% of deaths were persons of black and hispanic descent (Ramírez). This is the case for many diseases. Distrust of the healthcare system, although warranted at times, can have a harmful effect on patients as they may turn to natural remedies or no treatments at all. 

Invasiveness of Treatments

Furthermore, highly invasive treatments have led patients to seek more natural treatments. Conventional treatments can often have side effects that patients may be unwilling to experience. Treatments involving chemicals, drugs, or radiation understandably elicits fear in patients. For example, in a study regarding reasons why patients avoided seeing a doctor, responses included “fear of needles”, “fear of pain”, and “fear of specific procedures” as reasons (Taber). These fears were also documented in a survey by the American Psychological Association that questioned Indonesian women with breast cancer. Many of these women delayed their cancer treatments and attributed this to the fact that they “perceived surgery as a painful treatment causing the loss of an essential organ” and were scared of treatment (Iskandarsyah et. al). As a result, they took a more natural approach and turned to spiritual healers. Moreover, in the oral history of Janet Sasser Ross , she details how her grandmother and aunt used home remedies to attempt to cure their cancers (Efird). Her grandmother used hydrogen peroxide and apple cider vinegar in a poultice to rid herself of skin cancer while her Aunt Judy attempted to use similar methods to cure her uterine cancer. They were ultimately unsuccessful (Efird). Although both of her family members went to the doctor, they refused to take the recommended treatment because they feared that chemotherapy would have an overall harmful effect on their bodies (Efird). As seen in this oral history, more individuals are turning to alternative treatments due to fear of conventional treatments. 

Inadequacy of Treatments

In addition, the lack of satisfaction with conventional treatments due to ineffective outcomes leads patients to turn to alternative treatments. Surprisingly, there is a lack of evidence supporting the efficacy of many medical procedures. For example, in 2002, it was found that a widely used knee surgery for osteoarthritis was a “sham” (Kiley). In addition, there is evidence of some highly invasive treatments turning out to be less effective than safer alternatives (Kiley). This also occurs in conjunction with the fact that less than half of all American medical treatments actually have good evidence supporting positive outcomes.  The FDA is at fault as studies only need to demonstrate evidence that a drug is superior to placebo and not superior to current treatments that have already demonstrated superiority to placebo. This is upsetting to individuals as they are forced to undergo new treatments that may not be superior to less risky pre-existing therapies. The benefits of these therapies does not always outweigh the risks, leading individuals to turn to more natural, ‘less risky’ treatment. For example, in the oral history of Nancy Holt , listeners learn about her husband Bruce who was a shaman who would often cure “incurable diseases”(Allen). He did so in many unconventional ways, such as giving a patient a dime for each wart she had (Allen). This is an unconventional treatment, yet a successful one. Because of Bruce’s success as a shaman, many community members seek help from him, instead of medical practitioners. This happens in many communities across the world; as individuals view medical treatments as less effective or equal in effectiveness to less risky alternative therapy.

The use of alternative and herbal medical treatments can be attributed to a lack of distrust of the healthcare system by individuals, a fear of traditional treatments that may be highly invasive, and the lack of evidence that supports cutting edge medical treatment. It is clear that the rise of non-traditional treatments has been driven by a distrust in the medical establishment that is worsened by health inequity and a complex disjointed healthcare system. If we are to make progress, it must begin with a system that reduces health inequity and gains the trust of patients by truly placing them at the center of the healthcare system.

Allen, Nick. Interview with Nancy Holt. 13 June 2018 (Y-0033). Southern Oral History Program Collection (#4007), Southern Historical Collection, Wilson Library, University of North Carolina at Chapel Hill. 

Astin, John A. “Why Patients Use Alternative Medicine: Results of a National Study.” JAMA , vol. 279, no. 19, May 1998, p. 1548. DOI.org (Crossref) , https://doi.org/10.1001/jama.279.19.1548.

Ben-Arye, Eran, et al. “Exploring an Herbal ‘Wonder Cure’ for Cancer: A Multidisciplinary Approach.” Journal of Cancer Research and Clinical Oncology , vol. 142, no. 7, July 2016, pp. 1499–508. DOI.org (Crossref) , https://doi.org/10.1007/s00432-016-2175-7.

Birkhäuer, Johanna, et al. “Trust in the Health Care Professional and Health Outcome: A Meta-Analysis.” PLOS ONE , edited by Urs M. Nater, vol. 12, no. 2, Feb. 2017, p. e0170988. DOI.org (Crossref) , https://doi.org/10.1371/journal.pone.0170988.

Efird, Carolin. Interview with Janet Sasser Ross. 15 June 2018 (Y-0045). Southern Oral History Program Collection (#4007), Southern Historical Collection, Wilson Library, University of North Carolina at Chapel Hill. 

Hostetter, Martha, and Sarah Klein. Understanding and Ameliorating Medical Mistrust Among Black Americans . 2021. DOI.org (Datacite) , https://doi.org/10.26099/9GRT-2B21 .

Iskandarsyah, Aulia, et al. “Psychosocial and Cultural Reasons for Delay in Seeking Help and Nonadherence to Treatment in Indonesian Women with Breast Cancer: A Qualitative Study.” Health Psychology , vol. 33, no. 3, 2014, pp. 214–21. DOI.org (Crossref) , https://doi.org/10.1037/a0031060.

Kiley, Gillian. “Research Explains Lack of Evidence for Some Health Care Treatments.” Brown University , https://www.brown.edu/news/2017-10-16/patashnik. Accessed 22 Apr. 2024.

Malapela, Rakgadi Grace, et al. “Use of Home Remedies for the Treatment and Prevention of Coronavirus Disease: An Integrative Review.” Health Science Reports , vol. 6, no. 1, Jan. 2023, p. e900. DOI.org (Crossref) , https://doi.org/10.1002/hsr2.900.

McCaffrey, Anne M., et al. “Understanding Patient Preference for Integrative Medical Care: Results from Patient Focus Groups.” Journal of General Internal Medicine , vol. 22, no. 11, Oct. 2007, pp. 1500–05. DOI.org (Crossref) , https://doi.org/10.1007/s11606-007-0302-5.

McCoul, Edward D. “Direct‐To‐Consumer Advertising of Over‐the‐Counter Sinonasal Remedies: A History of Mixed Messages.” The Laryngoscope , vol. 130, no. 9, Sept. 2020, pp. 2114–19. DOI.org (Crossref) , https://doi.org/10.1002/lary.28366.

Moore, Philip J., et al. “Psychosocial Factors in Medical and Psychological Treatment Avoidance: The Role of the Doctor–Patient Relationship.” Journal of Health Psychology , vol. 9, no. 3, May 2004, pp. 421–33. DOI.org (Crossref) , https://doi.org/10.1177/1359105304042351.

Patel, Asmita, and Yiyi Chen. “Patients’ Reasons for Seeking Traditional Chinese Medicine: A Qualitative Study.” Journal of Primary Health Care , vol. 10, no. 4, 2018, p. 338. DOI.org (Crossref) , https://doi.org/10.1071/HC17092 .

Ramírez, Geovani. “Chicken Doctors and the Trials of Transcendence.” Ethnic Studies Review , vol. 44, no. 2, July 2021, pp. 65–100. DOI.org (Crossref) , https://doi.org/10.1525/esr.2021.44.2.65.

Taber, Jennifer M., et al. “Why Do People Avoid Medical Care? A Qualitative Study Using National Data.” Journal of General Internal Medicine , vol. 30, no. 3, Mar. 2015, pp. 290–97. DOI.org (Crossref) , https://doi.org/10.1007/s11606-014-3089-1.