operational business planning techniques and approaches

Painless operational planning

Turning strategy into an operational plan isn't about doing more things right – it's about doing more of the right things. In contrast to strategic planning, the goal of an operational plan is to see how you'll execute on your strategy month by month, week by week. And since you work in a vacuum, this means you'll need to coordinate people, time, and budgets across teams (and maybe across departments, too).

An actionable operational plan answers questions like: 

• What milestones do we need to hit?
• Who will work on what?
• Where might we run into bottlenecks and how can we avoid them?
• How will we define success?
• What early indicators will tell us we're on the right track? 

Once you have an actionable plan drafted, be sure to gather and incorporate feedback from the core team involved, as well as stakeholders. Don't get discouraged if you go through a few iterations before landing on a plan everyone can get on board with. (They don't call operational planning a "process" for nothing!)

Ready to dig in? Let's do this. 

Top 6 plays for better operational planning

Whether you're planning for the quarter or for the fiscal year, operational planning is a team sport. This collection of plays is designed to help you collaborate and agree on goals, priorities, roles, and risks. 

Goals, Signals, and Measures

Starting with your high-level objective in mind, you'll define a specific goal. Then you'll brainstorm signals you can listen for in the short-term that'll let you know you're making progress (think KPIs) and agree on how you'll measure success. Run this play at the beginning of the planning process. 

Roles and Responsibilities

Gather your core team to establish who is responsible for what on a day-to-day basis. This play is very effective for uncovering skill gaps or redundancies. (Efficient resourcing for the win!)

Prioritization Matrix

Real talk: you can't just implement your operational plan. You'll also need to support requests coming in from across the organization. Run this play with leads from adjacent teams to determine the right balance. 

Capacity Planning

Resource management is tricky. Does your plan require more time than you have? Will the right people be available when you need them? Use this play to take the guesswork out of estimating and prioritizing. 

Dependency Mapping

Use our handy template to visualize the web of dependencies lurking within your plan and develop your approach to managing them. You'll think through the various systems your plan will affect, risks, and how to create a feedback loop with stakeholders.

Trade-off Sliders

Take the frustration out of decision-making by agreeing on what you need to optimize for at all costs, and where you can be flexible. This sets your team up to make every-day decisions autonomously and keep implementation chuggin' right along. 

also recommeded

Leadership team health monitor.

Delivering a great operational plan requires a healthy team of planners. Use the Health Monitor to self-assess against eight attributes common amongst high-performing teams, then track your progress over time. 

Gather your operational planning team for an honest discussion about how you're working together.

Other resources

Because there's always more to learn 

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Operational planning: 5 steps to create a better business operational plan

Learn how to conduct operational planning to enhance collaboration, streamline workflows, and unlock peak productivity in all your company’s teams.

Webflow Enterprise gives your teams the power to build, ship, and manage sites collaboratively at scale.

Operational planning enhances collaboration and streamlines workflows to unlock peak efficiency.

Transforming a strategic vision into business success demands meticulous planning. It requires navigating unexpected obstacles, coordinating team activities with long-term goals, and implementing practical steps to realize organizational objectives.

Organizational planning plays a pivotal role in this context by translating high-level strategies into actionable day-to-day tasks.

But an operational plan is more than a structured to-do list — it’s a comprehensive framework that outlines roles, responsibilities, and timelines. By breaking down grand strategies into executable actions, operational planning ensures cohesive teamwork and transforms ambiguous business strategies into achievable realities.

What’s operational planning?

Operational planning is how companies organize day-to-day tasks to align with broader strategic goals. It’s a road map guiding teams through operational decisions about daily operations, ensuring every task contributes to the company’s long-term and high-level objectives. This typically involves setting short-term objectives, defining key activities, and establishing clear timelines.

In practice, operational planning often blends traditional and innovative methods to maximize efficiency. Conventional strategies like Gantt charts and flowcharts help leaders visualize data , tasks, and timelines to make complex projects more manageable. And digital tools like enterprise project management software introduce automation, real-time collaboration, and data analytics into the mix. These platforms enable agile plan adjustments and offer insights through predictive analytics.

By integrating these mixed methodologies, operational planning helps enterprises build a system that’s efficient and responsive to evolving business needs. It bridges the gap between meticulous organization and the agility needed in a fast-paced business environment.

Benefits of operational planning

Operational planning offers a structured approach to decision-making, but its advantages extend beyond planning. Here’s why it’s a crucial tool for achieving organizational goals.

Clarifies goals

Operational planning turns abstract ideas into concrete objectives. It encourages setting explicit goals with definitive timelines. This clarity benefits leadership and the entire team, ensuring everyone understands what needs doing, who’s doing it, and by when.

Enhances productivity

An operational plan enhances productivity by establishing timelines, outlining objectives, and allocating resources. This structure helps team members prioritize their work and manage their time efficiently because they have clear deadlines to guide them.

By defining precise objectives, the plan ensures every team member understands their specific tasks and expected outcomes, preventing unnecessary work and deviations from the plan. And knowing what resources are available helps team members prepare realistically for their taskwork.

Improves efficiency

A well-crafted operational plan boosts efficiency by optimizing workflows and streamlining organizational processes . By mapping out immediate and long-term objectives, the plan establishes a clear blueprint for task execution. As team members better understand their roles, task sequence, and the rationale behind each, they can execute them more seamlessly. This clarity and structure are also invaluable for onboarding new team members and allow them to integrate and understand the workflow with less friction.

Strategic planning vs. operational planning

Both plan types are distinct yet essential components of an organization’s overall planning process. Let’s break down the primary differences:

• A strategic plan defines your company’s “what,” outlines your business’s direction, and sets broad, long-term objectives. It’s a high-level overview that articulates your mission statement, establishes key business objectives, and outlines strategies for achieving them. This plan typically spans several years into the future and aligns the company’s efforts with its overarching vision.
• An operational plan focuses on the “how” by detailing how to execute the strategies and goals laid out in the strategic plan. This is where you get into the specifics — setting milestones, crafting a detailed road map, and establishing short-term, incremental goals that steer your company toward achieving strategic objectives. And at this point, you’ll focus on more immediate factors, like dealing with daily management and task implementation, that are necessary to achieve strategic organizational goals.

Types of operational plans

Departmental goals and needs vary significantly, and tailored operational plans ensure you optimally manage each area. While a sales department might need a plan focused on customer engagement and retention, an IT department might emphasize technology upgrades and cybersecurity . Combining various plan types — like a couple of those that follow — ensures optimal management and effectiveness in each area, aligning departmental activities with broader objectives.

Project operation plans

Project operation plans are indispensable documents for breaking projects into actionable milestones and assigning teams to relevant tasks. A well-developed project plan organizes tasks and anticipates resource requirements such as personnel, infrastructure, and time. By identifying these requirements early on, project operation plans provide planning foresight that helps avoid resource shortages and last-minute scrambles to ensure projects progress smoothly and stay on track.

Say you’re designing a website . Your project operation plan will outline key steps, such as user research , wireframing , user testing , and launch. Each step would have assigned teams, deadlines, and specific objectives, like establishing focus groups by a certain date and finalizing prototypes. The project manager would monitor progress to ensure resource availability and timeline adherence.

Enterprise operation plans

Enterprise operation plans translate broader strategic goals into smaller, manageable milestones. They involve assigning responsibility for these milestones to department directors to ensure accountability for each plan segment.

When creating an enterprise operational plan, it’s vital to identify resource gaps, dependencies, and other potential obstacles to ensure seamless execution. This lets you set realistic, achievable milestones and achieve smooth interdepartmental coordination. Involving directors from the start is also crucial because their insights can reveal critical aspects you might otherwise overlook.

Consider a web design agency planning to expand their service offerings to include mobile app development over the next year. The enterprise operational plan might include milestones such as hiring app developers, training current staff in responsive mobile design , and marketing these new services to potential leads. You might also ask the development head to oversee recruitment and training and involve the marketing director in developing strategies to promote the new services.

IT operation plans

IT departments confront unique challenges due to rapid cybersecurity threats and their critical role in every business sector. Unlike other departments focusing on sales and marketing, IT departments must ensure the organization’s technological structure is robust, secure, and current.

IT operation plans typically outline how the department will adapt to business changes, like scaling up for new hires, migrating from a legacy system to a new one, and safeguarding the organization against evolving cybersecurity threats.

If you’re preparing for a major server infrastructure upgrade, for instance, an IT operation plan will outline steps like evaluating current server and hosting capacities, selecting new hardware and infrastructure, and scheduling website migration to new servers. The plan would include specific timelines — such as completing server evaluations by the end of the first quarter and starting the migration in the second quarter — to ensure minimal downtime and a smooth transition for all hosted websites.

Discover how the right CMS can allow teams to efficiently scale rich, complex content – all without writing code.

Key elements of an operational plan

No matter the type you’re creating, most operational plans include the following core traits.

Operational plans should be clear and to the point. While comprehensive coverage is important, elaborating too much risks misinterpretation and becoming bogged down in the details. Focus on concise, direct explanations and allow the details to unfold during project execution.

Team buy-in is essential for success. Instead of leaving the executive team to dictate the plan exclusively, involve team members in its creation. A collaborative approach helps garner buy-in and fosters feelings of ownership and responsibility toward the plan’s objectives. This involvement translates to increased motivation and commitment because team members feel more likely to invest effort in a plan they helped shape.

Consistency

Consistency in operational plans is crucial for their effectiveness and for establishing organizational trust. It involves applying the same standards and procedures uniformly across all departments and teams. By consistently applying rules and policies, you ensure every organizational element operates under the same guidelines, enhancing fairness and reducing confusion. Consistent execution of your operational plan also streamlines progress and success tracking because the criteria and methods used for each remain uniform.

Specify the processes and methodologies each department should use. If the design team uses an agile, iterative process , for instance, implement similar practices in other departments like IT. This standardization enables smoother collaboration and operational harmony.

Key performance indicators

Every operational plan needs well-defined key performance indicators (KPIs) from the outset. These should include:

• Leading indicators provide early insights into your strategy’s effectiveness by signaling shifts and trends ahead of their full realization. By monitoring these indicators, you can gauge your strategy’s immediate impact and proactively adjust your approach. Indicator examples include customer satisfaction levels, changes in market share, and fluctuations in sales figures.
• Lagging indicators reflect the outcomes of your operational efforts by providing historical data on your plan’s efficacy after execution. Key lagging indicators include metrics like the time taken to complete projects, support ticket volumes, and total expenses incurred. Analyzing these metrics also helps identify improvement areas, like optimizing resource allocation, enhancing customer support processes, and streamlining operational workflows.

Constraints

Acknowledge any assumptions and constraints within your plan, such as technological limitations, tight deadlines, and regulatory requirements. Being upfront about these factors is essential for setting realistic expectations and guiding effective task execution. And it ensures everyone involved understands the framework they’re operating in.

Say you’re building an agency website in the European Union (EU). A critical constraint would be compliance with data protection regulations like the General Data Protection Regulation (GDPR). You must keep this constraint in mind as you develop your operational plan because it affects the technology and processes used for data handling and shapes your website’s design and functionality. For instance, you’ll likely need to integrate clear consent mechanisms for data collection, prominent user data management tools into the website’s layout, and GDPR-compliant technologies for data processing and storage.

The 5 steps of the operational planning process

Enterprises develop operational plans through five strategic steps, each essential for shaping an actionable and effective strategy. Let’s explore what this planning process looks like.

1. Set goals

Establish specific, immediate business goals that align with your strategic plan. This might include launching a redesigned website, increasing online sales by a specific percentage, or reducing digital marketing expenses.

Make these goals ambitious yet adaptable, allowing for flexible responses to unexpected challenges. This step lays the foundation for your operational strategy and aligns every subsequent action toward these well-defined objectives.

2. Allocate resources

After establishing your goals, evaluate your capacity to achieve them. Analyze your current resources and identify what additional expertise, technology, and budget you require. This step isn’t just about highlighting what’s missing — it’s about strategizing how to scale your business to accommodate these needs.

3. Define KPIs

Select KPIs that align closely with your operational goals and ensure they reflect key aspects of your strategy. These KPIs should include leading indicators, like website traffic and user engagement rates for predictive analytics, and lagging indicators, such as satisfaction scores post-launch, to evaluate past performance. Consistently apply these KPIs throughout your project to monitor progress and keep the team focused on core objectives.

Consider using digital analytic platforms like Google Analytics to track KPIs. These tools offer detailed insights into traffic and user behavior. And you can set up dashboards to visually represent these metrics to help spot trends and patterns without combing through data.

Suppose you notice rising bounce rates on a specific webpage — this might indicate user disinterest or navigational issues. In response, you might pivot to revise the page’s copy, restructure its visual hierarchy , or simplify the navigation structure to make it more engaging and user-friendly.

4. Prescribe processes

Develop clear and detailed plans for how your teams should execute tasks. This clarity guides them through each stage, reducing confusion, ensuring consistency, and enhancing productivity.

To communicate these procedures to your team, use tools like flowcharts. They simplify and clarify each operational plan phase and help ensure everyone understands their responsibilities.

For large-scale projects, consider using project management software like Asana, Trello, or Jira. These platforms offer features like task assignment, deadline tracking, and real-time communication, and they provide a centralized platform for monitoring progress and maintaining team alignment.

5. Determine milestones

Create a road map that outlines clear, measurable goals and specific objectives. This map transforms your operational plan into achievable targets, helping teams visualize where they’re headed and the benchmarks they need to hit. Host regular meetings when outlining your milestones — this consistent evaluation ensures everyone moves forward in sync, maintaining the necessary momentum to achieve the plan’s goals.

In a web development project, for example, these evaluations might reveal if certain phases, like design or development, have too few or surplus resources. Identifying these imbalances lets you efficiently reallocate resources to ensure each department has what it needs to meet its milestones effectively and on schedule.

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Learn how Webflow Enterprise can be a part of your operational strategy, and harness a visual-first design platform that lets you create and adapt web content in real time.

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Operational Planning

Operational planning definition.

What does operational planning mean? Operational planning creates a detailed roadmap based on a strategic plan. The operational plan aligns timelines, action items and key milestones that finance or the business needs to complete to execute on the strategic plan. In this way, an operational plan outlines the organization’s key objectives and goals and clarifies how the organization will achieve them.

During the operational planning process, finance or the business responsibilities are described in detail based on the timeline for the operational plan. The timeframe should depend on typical organizational velocity; creating an annual operational plan is a fluid, changing process, so keeping clarity and collaboration is vital for success.

A well-conceived business operational plan keeps team members collaborating smoothly, ensures everyone knows what needs to be done and what their part in it is, and guides critical decisions about long-term strategy.

Key steps of operational planning

• Define the goal or vision for the operational plan clearly
• Analyze and identify key business stakeholders, resources and budgets team members, budgets, and resources
• Consistently track and inform team members and stakeholders on progress
• Adapt the operational plan to wider company goals as needed

What Is Operational Planning?

Operational planning faqs.

What is operational planning for finance or the business? Operational planning is the result of a team or department working to execute a strategic plan. It is a future-oriented process that maps out department goals, capabilities, and budgets to promote the success of team-based activities designed to support the strategic plan.

Operational business plans are most effective when there is buy-in from the entire team or department, ensuring issues are reported, goals identified and timelines get delivered,, and business collaboration is more effective. When communication across finance and the business exists, operational plans work even more efficiently to ensure that the entire organization reaches its goals.

An example of operational planning would be a manufacturer creating a plan to increase revenue by 30%. Finance partners with sales, the marketing team, operations and other key business areas to align on the strategies needed to support revenue growth and achieve business goals together. Another operational planning example might be a brand looking to introduce a new product. It would need to leverage and expand existing capabilities, harness new tools, and create a roadmap for doing so.

Other operational planning examples in management include mapping business or production output to meet other new goals, planning for new or expanded solutions, sales and operational planning, providing a roadmap or increased clarity surrounding business goals, or creating a strategy for increased business partnership.

Strategic Planning vs Operational Planning

There is a difference between strategic planning, tactical planning, and operational planning. However, strategic, tactical, and operational planning need to be considered together and build upon one another.

What is a strategic plan?

A strategic plan describes the high-level goals, long-term vision, and organizational mission, usually over the next three to five years. It also details the major projects or initiatives that will happen to meet them, and how the organization will measure the goals, broadly. This is a big picture view of goals, but it can’t really show a team how to achieve those goals step-by-step.

What is an operational plan ?

An operational plan (also known as an operations plan, work plan, or operation plan) is a detailed outline of what a team or department will focus on in the immediate future—typically within the upcoming year. The operational plan answers questions about things like weekly goals and tasks, such as what they are generally, what they will achieve, who will do them, and how often.

What is a tactical plan?

Tactical planning is a step organizations or teams sometimes take after they create strategic and operational plans. The idea is to break the plans into smaller goals and objectives, to define them and determine which steps and actions will be most effective in achieving them. In other words, the operational plan may just have set a goal or task for person A about goal 1, but a tactical plan might set forth the detailed steps person A will need to execute every week.

Tactical planning and operational planning differ in the kinds of questions they ask. Operational plans ask how the team should do something so they can both adhere more broadly to the organizational mission and specific strategic goals. Tactical plans ask specific questions about how to accomplish strategic and operational goals. They are the most microscopic version of planning.

In summary, a strategic plan is a business-level, long-term strategy plan over the next three to five years. It is a visionary plan, the big picture. Its focus is not on implementation. An operational plan is smaller in timeline and both scope, and the goal of operational planning is both to describe a more granular view of how to achieve strategic goals and to focus on implementation in the form of weekly actions, specific Key Performance Indicators (KPIs), etc. A tactical plan is the narrowest view that is focused on implementation only, and things like daily tasks for one person or a small team and smaller goals.

Strategic and operational planning work together; operational planning is an important part of a whole strategy. Tactical planning helps teams achieve their strategic and operational planning goals.

The goal of an operational plan is to give particular tasks to specific departments, not the company as a whole, whereas it is strategic vs operational planning that sets forth long-term goals for the next three to five years.

What is the Operational Planning Process?

Going through the operational planning cycle, keep these best practices and operational planning techniques in mind.

Research and Identify Goals

The goal of an operational plan and its creation process should be to address some foundational questions:

• Start with the strategic plan: how will it shape the actions we take?
• What is the budget? How will it compare to previous years?
• What is the current status, considering budget, resources, and team members? What is the goal status in one, two, three years, etc.?
• How can the team practically achieve the goal? What operational planning methodology informs the approach? What are the operational planning tools we will use?
• What benchmarks should be used to assess our progress? They might include 5-star reviews, customer service cases closed, launch deadlines met, number of goods manufactured, new customers acquired, revenue increases, etc.

Ask team members the questions, and prioritize responses based on how difficult they are to execute, and how critical.

Visualize the Operational Plan

Make sure the vision for the plan is clearly articulated. Clearly defined goals, charts and visualizations, and project management software can help offer a high-level view of tasks and progress for all stakeholders. Identify which operational business planning techniques and tools will work best for achieving the organization’s goals.

Assign People and Budget

The budgeting process in operational planning consists of assigning tasks and allocating resources and budget for team members to complete them. Each piece of the budget should map out to a financial goal in the operational plan with corresponding timetables and deliverables.

Tracking and Informing Progress

Build out a reporting process that corresponds to the clear objectives with goals, targets, deliverables, resource allocation, and timetables in the operational plan. This way the stakeholders can report progress as the plan moves forward.

Adjust the Operational Plan as Needed

A well-conceived operational plan should allow you to understand precisely which activities and aspects of the plan failed to perform. This in turn allows the team to pivot, involve new team members as needed, and continue to the next benchmark with a refined operational plan.

Consider the Right Indicators

Use key performance metrics or indicators that are predictive, not just lagging indicators. You need some lagging indicators such as past sales or attendance figures, but leading indicators such as market trends should also contribute to both reporting progress and adjusting the operational plan.

What Should Operational Planning Include?

Approaches to operational planning vary, but each team has as its main objective producing a functional operational plan that reflects a practical approach to the organization’s mission and strategic plan.

What should an operational plan include? This strategic document should plan all of the daily processes and operations that a business and its teams or departments including marketing, recruitment, and finance need to do to achieve company goals.

A well-defined operational plan should ensure that each manager and employee understands what their specific responsibilities are, and how and when to execute them.

The operation plan itself should have several components:

• A title page. This summarizes the operational plan.
• An executive summary. This provides a few sentences with a rough idea of the overall plan and its basic sections.
• Mission and objectives. This section defines the organization’s broader mission and objectives. It also describes goals and milestones for the coming year that relate to the operational plan.
• KPIs. Evaluate metrics and KPIs that will measure results.
• Financial summary. This offers an overview and a financial breakdown of all projects included in the operational plan to demonstrate there is sufficient capital to execute the plan.
• Hiring plan. Determine how many monthly/quarterly team members to hire across different departments.
• Key assumptions and risks. Provide this risk analysis so mitigation can be performed.
• Next steps. Suggest next steps, if any.

What are the Steps in Operational Planning?

The purpose of the operational planning process is not to generate new goals or plans, but to create an operational plan in support of existing strategic goals:

Start with a strategic plan

Create the strategic plan first. Before considering immediate tasks and day-to-day details, it’s important to see the long-term vision and goals. As the leadership team creates the strategic plan, they determine the position of the organization and develop its strategy. They should also monitor the strategic plan, and adjust it as needed.

Sharpen the scope

Narrow the scope of the operational plan to a department, team, or focus area to ensure it is detail-oriented and targeted. The size of the organization determines the scope of your operational plan. In other words, you start big with the strategic plan, and then narrow down to the operational plan and the focus area of the team who will execute it—and then create various supporting action plans for execution.

Identify key stakeholders

Identify stakeholders in the operational planning process before creating an operational plan. The team members who create the operational plan should lead and inform others around the operational plan, so you’ll need to know who they are before execution.

Create the operational plan

Your operational plan sets forth the timeframe, the goals to achieve, and explains the actions the team will take to achieve those goals on time. It must include objectives, deliverables, quality standards (if any), desired outcomes, operating budget, staffing and resource requirements, and progress and monitoring information.

For example:

An organization’s strategic plan sets forth the goal of the marketing team increasing brand awareness by at least 10% in the next year. This will mean increased engagement with potential customers and more eyes on new marketing materials.

This will require support from the design team, who will have new goals: update the website and create new promotional materials. To achieve those goals, they will collaborate with the development team on the update and hire social media engagement team members. The team will use software and management tools to report and track their progress.

Share the operational plan

Share the operational plan with key stakeholders so they understand mission critical goals and the daily tasks that support them. Track progress in real-time for best results. This also allows you to update the operational plan and report on progress as needed to team members and stakeholders. Like project planning, operational planning is never a one-and-done task, but remains a continuous process.

Why is Operational Planning Important?

At the organizational level, project success demands a strong operational plan. Chaos and confusion often reign without an operational plan, as budgets rise and team members lose sight of tasks and deadlines.

The importance of operational planning is in the creation of a single source of truth that enables comprehensive understanding of mission, strategic goals, and how to achieve them. An operational plan helps teams identify areas that cause lack of clarity, missed revenue generation opportunities, inefficient strategies, or areas of reduced business partnership.

What are the Benefits of Operational Planning?

The advantages of operational planning can impact organizations of any size. An operational plan helps teams reach strategic goals by connecting teams and their individual tasks to company goals. A detail-oriented operational plan has many benefits.

It clarifies organizational goals. Operational planning helps leadership define responsibilities, daily tasks, and activities in detail. It also sets out how individual team members support overall department and organizational goals and defines outcomes for them to measure daily tasks against.

It also boosts team productivity. Operational planning enhances efficiency, productivity, and profits by ensuring employees in each department and across the company know their daily responsibilities and objectives.

Operational planning disadvantages include creating an operational plan based on human error, or whose success is overly dependent upon effective coordination of diverse cross-functional teams. Singular focus only on coordination and not connecting the business is a primary disadvantage of implementing an operations planning process.

Who is Responsible for Operational Planning?

Create an operational plan at the department or team level to best precisely capture the roles and tasks. At a larger organization, an operational plan might even be specific to a particular initiative—much like a detailed tactical or work plan.

There several considerations that determine who creates operational plans:

• Scope. For every activity, the operational plan includes the who, what, and when and must be laser-focused on the initiative itself and the team. Watch to ensure scope is not too broad.
• Timeline. An operational plan should cover a quarter, six months, or a fiscal year, depending on organizational speed and velocity.
• Stakeholders. To accurately predict what work to include in the plan, ensure operational planning stakeholders stay close to the work. Finance must unit the business from tactical details to strategic execution.

Typically, the operational plan is the realm of middle-management, in contrast to the top-down execution style from the C-suite the strategic plan receives. Its scope is also narrower and as routine tasks are mapped out, which continuously evolves Changes to the strategic plan will be less frequent.

Given the focus on day-to-day activities, allocation of resources, and tasks, middle-managers are often best-suited to map out and implement the operational plan.

Does Planful Help With Operational Planning?

Yes. Planful’s financial performance platform unites the demand for structured planning originating in finance with the business need for dynamic planning. Planful empowers organizations to make smarter decisions more confidently, rapidly, and strategically and ensures the data collection process for operational planning isn’t a time-consuming, manual process.

Use Planful to build collaborative financial plans that align resources with strategic objectives. Adjust and pivot as business conditions change, model hundreds of different scenarios reliably, and turn annual plans into quarterly or monthly rolling forecasts, all based on what the organization needs now.

Find out more about Planful’s Operational Planning solution here.

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Operational Planning: a Practical Guide for Businesses

Learn about operational planning, its best practices and how to execute it flawlessly in your business.

Every business owner dreams of success. But without a clear roadmap, even the hardest workers can get lost in the shuffle of daily tasks, losing sight of their grand ambitions.

Operational planning is that roadmap, breaking down lofty goals into actionable steps. It’s not just about working hard — it’s about working smart.

Dive into this guide as we dissect operational planning and show how it can propel your business toward its next significant milestone.

What is operational planning?

Operational planning is about making detailed plans for achieving short-term goals, usually within a year. It turns big strategies into specific tasks and steps that teams can follow.

For example, a store might have an operational plan for the holiday season that includes sales targets and staffing schedules.

This kind of planning helps everyone know what they need to do and ensures that resources are used effectively.

It’s like creating a detailed map for a journey, making sure the ship stays on course and reaches its destination smoothly.

Operational planning is essential because it directly helps an organization reach its bigger goals, even though it might seem like a small part of the process.

What’s the difference between an operational plan and a strategic plan?

An operational plan is a short-term, detailed guide for day-to-day work, aiming to reach goals within a year. It's like a specific recipe you follow to cook a meal.

On the other hand, a strategic plan sets long-term company goals for the next three to five years, giving the big picture of what you want to achieve, similar to planning a menu for a week.

The operational plan shows the steps ( how and when ), while the strategic plan shows the overall goals ( what and why ).

Understanding the difference between operational and strategic planning helps you (and your team) use time and resources wisely , keeps everyone on the same page, and ensures that every small task inches you closer to your bigger goals.

Why operational planning is so important for your business

Enhances team productivity.

Operational planning helps everyone know what to do, stay excited about their work, and focus on important tasks, making the whole team work better.

Operational planning helps achieve this by:

• Establishing clear roles: Everyone knows exactly what their job is, what their key performance indicators are, and what results they’re expected to deliver
• Motivating through clarity: Having clear goals helps everyone feel more ready and eager to work.
• Identifying levers: Everyone works on what’s most important — the “levers” that make big impacts — rather than “ putting their time in” on bootless tasks.

This way, operational planning guides every team member in contributing effectively, enhancing overall productivity .

Provides clarity and direction

A good operational plan shows the best way to use time and money and lays a clear path for the team.

It does this through:

• Smart use of resources: A solid operational plan makes sure that time and money are spent on the most important things.
• Knowing what’s important: Prioritization helps teams focus on the big tasks first.
• Removing the guesswork: Make sure everyone knows the plan and follows it.

These elements work together to guide the team towards achieving their goals efficiently.

‎Secures alignment with strategic objectives and goals

Operational planning connects everyday tasks to the company’s big organizational goals, helps check progress, and keeps everyone working together towards the same aim.

It accomplishes this by:

• Connecting daily activities to big ideas: 41% of US workers aren’t sure what their organizational purpose is. So, establishing this connection shows how every task helps achieve the main goals.
• Regular check-ins: These let the team check if they’re on the right path and make changes if needed.
• One shared goal: A unified front keeps everyone working towards the company’s primary aim.

This alignment keeps everyone moving in the same direction, ensuring all the work contributes to the business’s success.

Boosts business flexibility

A strong operational plan prepares your business for sudden changes, helps plan for possible challenges, and lets leaders make quick decisions.

Operational planning shapes this adaptability through the following:

• Preparing for surprises: “Expecting the unexpected” helps the business adjust quickly when these unexpected things happen.
• Nurturing a problem-solving mindset: By thinking about what problems threaten the business, teams nurture problem-solving skills , leading to better decision-making.
• Quick decisions: Operational planning helps leaders make fast and informed choices. Being flexible like this is key to staying strong and ready for anything in business.

Each of these elements helps your business survive in the face of uncertainty and become more resilient to unexpected threats.

Streamlines decision-making

Operational planning makes decision-making easier by using facts, clear steps, and setting priorities to guide choices.

Operational planning supports this by:

• Helping you make choices based on facts: Operational planning ensures that decisions are based on real information, not just feelings.
• Establishing clear procedures: A clear plan defines steps for various processes so that you’re not shooting from the hip, hoping you’ll do things right.
• Fewer arguments: With clear priorities, there's less disagreement on what to do next, saving time, money, and the sanity of everyone on the team.

The bottom line is that by streamlining decision-making in this way, operational planning helps the business navigate challenges and seize opportunities effectively.

Challenges of operational planning

Operational planning is essential for a business’s success, but it’s not without challenges. Let’s break these down to understand them better.

Balancing today's work with tomorrow's goals

It’s tough to manage daily tasks while also thinking about the future. Imagine a juggler trying to keep several balls in the air at once. If they focus too much on one ball, the others might drop.

In business, concentrating only on today's work can cause us to lose sight of our long-term goals.

And deciding whether to spend our time and money now or save it for later can be tricky. It’s like being at a crossroads and needing to choose the right path that leads to growth and success.

Gathering reliable information

Today, we have more information at our fingertips than ever before. But this can be overwhelming. It’s like trying to drink water from a fire hose – too much too fast.

It's challenging to know what information is important and what isn't. For example, a business might have a lot of customer feedback, but figuring out which comments will help improve the product can be hard.

And because the business world moves so quickly, using old information can lead to mistakes. It’s like trying to hit a moving target using an outdated map.

Keeping your team aligned

Making sure everyone on a team understands and follows the plan can be like herding cats. Even with clear instructions, people might need clarification. And some might not want to change the way they work, even if it’s for the better.

It’s essential to keep everyone on the same page and moving in the same direction. Think of it as a boat crew rowing together; if everyone is in sync, the boat moves smoothly. But if not, it can be a bumpy ride.

The bottom line is that operational planning is key to a business’s growth, but it has its hurdles.

Balancing daily work with future plans, finding the correct information, and aligning the team are all “mission critical.”

Tackling these challenges head-on can lead to a smoother journey and a brighter future for the business.

How to create an operational plan

Creating your operational plan requires a systematic approach so that you cover all the bases to set your business on a path to achieve its goals.

Here’s a step-by-step guide to help you through the process.

Step 1: Review your big picture

Start by taking a step back and looking at the overarching goals of your business. What are the main objectives you want to achieve in the next year or even five years? These could range from increasing revenue and expanding market share to improving customer satisfaction.

Step 2: Identify current strengths and weaknesses

Once you have a clear understanding of your long-term goals, it’s time to assess your current situation. Conducting a SWOT analysis can be a helpful tool here. This involves identifying your business’s strengths, weaknesses, opportunities, and threats. It’s about understanding what you’re doing well, where you could improve, and what external factors might impact your business.

Step 3: Set clear, actionable objectives

With your SWOT analysis in hand, you can now set specific short-term targets that will help you achieve your long-term goals. Make sure these targets are SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of setting a vague goal like "increase sales," a SMART goa l would be "increase sales by 10% in the next quarter."

‎Step 4: Determine resources needed

Next, list out all the resources you will need to achieve your objectives. This could include money, staff, equipment, and more. Also, plan how you will secure these resources. It might involve hiring new staff, purchasing equipment, or reallocating existing resources.

Step 5: Assign roles and tasks

Clearly define who in your team is responsible for what. Make sure every member knows their specific duties and the deadlines associated with them. This helps in ensuring accountability and that everyone is on the same page.

Step 6: Monitor progress regularly

Set up regular check-ins, whether weekly, monthly, or quarterly, to track the progress of your operational plan. Use these sessions to identify issues, address problems, and make necessary adjustments to stay on track.

Step 7: Be ready to adjust the plan

Finally, understand that no plan is perfect from the get-go. Be flexible and open to making changes based on the feedback you receive and the results you observe. The business environment is always changing, and your operational plan should be adaptable enough to change with it.

By following these steps, you create a solid foundation for your business to achieve its strategic initiatives , ensuring you are prepared for the journey ahead.

Examples of operational plans

Next, we'll go through practical examples to show you how operational plans work in real-life situations.

You'll see the steps involved and understand how these plans help businesses achieve their goals.

By looking at these examples, you'll get a clearer idea of how to apply operational planning to different scenarios.

Example 1: A gym aiming to boost membership rates

Suppose we have a local gym aiming to boost membership by introducing new fitness classes.

• Goal: Increase gym memberships by 15% by launching three new fitness classes within the next six months.
• Strength: Loyal member base and knowledge of their fitness preferences.
• Weakness: Limited space in the gym and lack of instructors for specialized classes.
• Objective: Research popular fitness trends, hire or train instructors, and set up class schedules in 5 months. Dedicate one month for promotion to attract new members.

Step 4: Determine resources needed

• Need: Equipment for the new classes, trained instructors, and promotional materials to entice new sign-ups.
• Manager to research and decide on the new classes.
• HR to recruit or train instructors.
• Marketing team (or person) to create a campaign that highlights the new classes and appeals to potential members.
• Bi-weekly meetings to check on class setup progress and track membership sign-up rates.
• If the classes aren't drawing in the expected number of new members, consider offering promotions, adjusting class times, or exploring different class types.

Example 2: A local bookstore aiming to increase sales

Suppose there’s a local bookstore that wants to increase book sales by hosting monthly themed events.

• Goal: Boost monthly sales by 20% by hosting themed events over the next six months.
• Strength: Well-curated book selection and a cozy venue that's popular for gatherings.
• Weakness : Limited marketing experience and budget constraints for organizing larger events.
• Objective: Identify and organize one themed event per month that resonates with the community, driving both event attendance and book sales.
• Need: Event materials, possible guest speakers or performers, promotional flyers, and online ads.
• Store owner to select monthly themes and potential books to highlight.
• Staff members to handle event logistics like setting up, decorating, and coordinating with guest speakers.
• A dedicated person (or outsourced help) to manage promotion, both in-store and online.
• Post-event reviews to measure attendance, book sales during the event, and gather attendee feedback for future improvements.
• If an event theme doesn't mesh with customers or fails to boost sales as expected, brainstorm new themes, adjust marketing strategies, or consider partnerships with local businesses for joint events.

How Motion helps your operational planning

Efficient operational planning is key in the fast-paced business world, and Motion is here to streamline that process.

AI-powered scheduling adapts to changes, keeping your business on track

Motion’s AI-powered scheduling plans your day, ensuring nothing is missed by rescheduling uncompleted tasks. This feature helps you focus on priority tasks adapting to real-time changes.

Project oversight keeps the team together and in the know

Motion provides a clear overview of all team tasks, reducing the need for constant check-ins and enhancing communication. Tasks are sorted by priority, deadlines, and dependencies, aligning the team towards common goals.

Unified work management keeps tasks organized in one spot, making work smoother.

Motion consolidates to-dos, calendars, and tasks in one place, streamlining your workflow. It ranks tasks by importance and alerts you to deadlines, helping you manage your time effectively.

By integrating Motion into your operational planning, your business gains a tool that promotes efficiency, clarity, and focus, transforming operational planning into a strategic advantage.

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Operational Planning: How to Make an Operations Plan

The operations of your business can be defined as the sum of all the daily activities that you and your team execute to create products or services and engage with your customers, among other critical business functions. While organizing these moving parts might sound difficult, it can be easily done by writing a business operational plan. But before we learn how to make one, let’s first understand what’s the relationship between strategic and operational planning.

Operational Planning vs. Strategic Planning

Operational planning and strategic planning are complementary to each other. This is because strategic plans define the business strategy and the long-term goals for your organization, while operational plans define the steps required to achieve them.

What Is a Strategic Plan?

A strategic plan is a business document that describes the business goals of a company as well as the high-level actions that will be taken to achieve them over a time period of 1-3 years.

What Is an Operational Plan?

Operational plans map the daily, weekly or monthly business operations that’ll be executed by the department to complete the goals you’ve previously defined in your strategic plan. Operational plans go deeper into explaining your business operations as they explain roles and responsibilities, timelines and the scope of work.

Operational plans work best when an entire department buys in, assigning due dates for tasks, measuring goals for success, reporting on issues and collaborating effectively. They work even better when there’s a platform like ProjectManager , which facilitates communication across departments to ensure that the machine is running smoothly as each team reaches its benchmark. Get started with ProjectManager for free today.

What Is Operational Planning?

Operational planning is the process of turning strategic plans into action plans, which simply means breaking down high-level strategic goals and activities into smaller, actionable steps. The main goal of operational planning is to coordinate different departments and layers of management to ensure the whole organization works towards the same objective, which is achieving the goals set forth in the strategic plan .

How to Make an Operational Plan

There’s no single approach to follow when making an operation plan for your business. However, there’s one golden rule in operations management : your strategic and operational plans must be aligned. Based on that principle, here are seven steps to make an operational plan.

• Map business processes and workflows: What steps need to be taken at the operations level to accomplish long-term strategic goals?
• Set operational-level goals: Describe what operational-level goals contribute to the achievement of larger strategic goals.
• Determine the operational timeline: Is there any time frame for the achievement of the operational plan?
• Define your resource requirements: Estimate what resources are needed for the execution of the operational plan.
• Estimate the operational budget: Based on your resource requirements, estimate costs and define an operational budget.
• Set a hiring plan: Are there any skills gaps that need to be filled in your organization?
• Set key performance indicators: Define metrics and performance tracking procedures to measure your team’s performance.

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Operational Plan Template

Use this free Operational Plan Template for Word to manage your projects better.

What Should be Included in an Operational Plan?

Your operational plan should describe your business operations as accurately as possible so that internal teams know how the company works and how they can help achieve the larger strategic objectives. Here’s a list of some of the key elements that you’ll need to consider when writing an operational plan.

Executive Summary

An executive summary is a brief document that summarizes the content of larger documents like business plans, strategic plans or operation plans. Their main purpose is to provide a quick overview for busy stakeholders.

Operational Budget

An operational budget is an estimation of the expected operating costs and revenues for a given time period. As with other types of budget, the operational budget defines the amount of money that’s available to acquire raw materials, equipment or anything else that’s needed for business operations.

It’s important to limit your spending to stay below your operational budget, otherwise, your company could run out of resources to execute its normal activities. You can use our free operating budget template for Excel to track your operating costs.

Operational Objectives

It’s essential to align your operational objectives with your strategic objectives. For example, if one of your strategic objectives is to increase sales by 25 percent over the next three years, one possible operational objective would be to hire new sales employees. You should always grab your strategic plan objectives and turn them into one or multiple action items .

Processes & Workflows

Explain the various business processes, workflows and tasks that need to be executed to achieve your operational objectives. Make sure to explain what resources are needed, such as raw materials, equipment or human resources.

Operational Timeline

It’s important to establish a timeline for your operational plan. In most cases, your operational plan will have the same length as your strategic plan, but in some scenarios, you might create multiple operational plans for specific purposes. Not all operational plans are equal, so the length of your operational timeline will depend on the duration of your projects , workflows and processes.

Hiring Plan

Find any skills gap there might be in your team. You might need to hire a couple of individuals or even create new departments in order to execute your business processes .

Quality Assurance and Control

Most companies implement quality assurance and control procedures for a variety of reasons such as customer safety and regulatory compliance. In addition, quality assurance issues can cost your business millions, so establishing quality management protocols is a key step in operational planning.

Key Performance Indicators

It’s important to establish key performance indicators (KPIs) to measure the productivity of your business operations. You can define as many KPIs as needed for all your business processes. For example, you can define KPIs for marketing, sales, product development and other key departments in your company. This can include product launch deadlines, number of manufactured goods, number of customer service cases closed, number of 5-star reviews received, number of customers acquired, revenue increased by a certain percentage and so on.

Risks, Assumptions and Constraints

Note any potential risks, assumptions and time or resource constraints that might affect your business operations.

Free Operational Plan Template

Leverage everything you’ve learned today with our template. This free operational plan template for Word will help you define your budget, timeline, KPIs and more. It’s the perfect first step in organizing and improving your operations. Download it today.

What Are the Benefits of Operational Planning?

Every plan has a massive effect on all team members involved, and those can be to your company’s benefit or to their detriment. If it’s to their detriment, it’s best to find out as soon as possible so you can modify your operational plan and pivot with ease.

But that’s the whole point of operational planning: you get to see the effect of your operations on the business’s bottom line in real time, or at every benchmark, so you know exactly when to pivot. And with a plan that’s as custom to each department as an operational plan, you know exactly where things go wrong and why.

How ProjectManager Can Help with Operational Planning

Creating and implementing a high-quality operational plan is the best way to ensure that your organization starts out a project on the right foot. ProjectManager has award-winning project management tools to help you craft and execute such a plan.

Gantt charts are essential to create and monitor operational plans effectively. ProjectManager helps you access your Gantt chart online so you can add benchmarks for operational performance reviews. You can also create tasks along with dependencies to make the operation a surefire success.

Whether you’re a team of IT system administrators, marketing experts, or engineers, ProjectManager includes robust planning and reporting tools. Plan in sprints, assign due dates, collaborate with team members and track everything with just the click of a button. Plus, we have numerous ready-made project reports that can be generated instantly, including status reports, variance reports, timesheet reports and more.

Related Operations Management Content

• Operational Strategy: A Quick Guide
• Operations Management: Key Functions, Roles and Skills
• Operational Efficiency: A Quick Guide
• Using Operational Excellence to Be More Productive

Operational planning isn’t done in a silo, and it doesn’t work without the full weight of the team backing it up. Ensure that your department is successful at each benchmark. ProjectManager is an award-winning pm software dedicated to helping businesses smooth out their operational plans for a better year ahead. Sign up for our free 30-day trial today.

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Operational Plan: Everything You Need To Know (2024 Guide)

The old way of planning no longer works in complex and unpredictable business environments, and companies are struggling to find their feet on shaky ground. As we’ve seen with many of our customers and strategies in Cascade, organizations can no longer count on executing three or even five-year strategic plans.

The new reality forces companies and their operations teams to adapt their operational plans more frequently and within shorter time frames if they want to reap benefits faster than their competitors. Organizations need to work on their strategic instinct and fast adaptability to enhance their operational efficiency .  

And that requires big changes—including building a flexible operational plan, supported by the right tools and systems that help you achieve real-time centralized observability and empower a strategic response to external disruptions.

Read this article to build a bulletproof operational plan that includes all the key elements necessary to overcome unpredictable business chaos. You’ll also get free templates that will help you rapidly adapt and align your teams.

✨Bonus: We’ve included pro tips from business leaders in our network to help you identify gaps in your strategy execution and build resilient business operations.

What Is An Operational Plan?

An operational plan is action and detail-oriented; it needs to focus on short-term strategy execution and outline an organization's day-to-day operations. If your operations strategy is a promise, your operational plan is the action plan for how you will deliver on it every day, week, and month.

Put simply, an operational plan helps you bridge the gap between business strategy and on-the-ground execution and ensures that the organization is on track to achieve its long-term goals.

Benefits of operational planning

• Clear definition of relationships between cross-functional teams in different departments and responsibilities for each to eliminate duplicated efforts.
• Tighter alignment between corporate or business unit strategic plans and on-the-ground execution, helping the organization meet its business targets.
• Strong operating system that enables the company to quickly adapt, deliver operations goals, and monitor performance.

Operational planning vs. strategic planning

Operational planning deals with the day-to-day details and short-term goals, while strategic planning focuses on the big picture and long-term direction of an organization.

To put it in simpler terms, operational planning is about the "how" of daily tasks, while strategic planning defines the "what" and "why" for future success.

📚Recommended reading: Strategic vs. Operational Planning

Kickstart Your Operational Planning Process: Lay The Foundation

The quality of your operational plan will depend on your input. A successful operational planning initiative will consider these aspects:

• Who will be involved? Identify and include employees, customers, and the management team in the planning process to gain valuable insights from the front lines, ensuring better strategy and execution buy-in.
• What are your internal capabilities? Assess internal capabilities by conducting an internal analysis , including resource requirements, operating budget, and talent skills. Talent management and employee engagement are just a few of the many challenges that COOs will have on their operations agenda.
• What environment are you operating in? Conduct an external analysis (e.g., PESTLE or Porter’s 5 Forces ) to inform your approach and identify optimization opportunities and risks, keeping you agile in a changing market.
• Is it aligned with your organization’s strategy? Ensure alignment of your operational plan with your organization’s strategic plan to actively support the company's long-term vision and contribute to key business metrics.

👉🏻 Once you’ve gathered this information, you can develop an operational plan to help you execute business strategies.

Key Elements Of Your Operational Plan

Enough chit-chat; it’s time to put your operational plan together. We've built this based on our proven and tested approach, used by over +45,000 Cascade users.

See how Cascade Strategy Execution Platform enhances operational efficiency by reducing duplication and aligning teams toward common goals. It effectively eliminates waste resulting from misalignment, fostering smoother operations and improved performance.

Here’s a recap of the five key elements your plan must consider:

Choose key metrics aligned with the company goals

Selecting your operational plan's key metrics isn't a mere exercise in tracking numbers; it's about laser-focused alignment with your business needs and objectives. These metrics are the tangible indicators of your organization's efficiency and performance. They serve as the compass, guiding your daily decisions and actions toward achieving concrete results.

By precisely aligning these metrics with your company's core objectives, you ensure that every initiative and action within your operational plan directly contributes to achieving tangible results.

An aligned operational plan makes it easier to:

• Communicate roles and responsibilities to all employees so they know how their efforts contribute to overall business success.
• Identify and address operational bottlenecks and inefficiencies that could derail strategy execution.
• Motivate and engage employees to work toward strategic objectives and deliver on business outcomes.

Remember that the role of operations is to close the gap between your organization's strategic goals and what is being done on a daily basis to make them happen.

👉🏻 How Cascade can help:

With Cascade’s Metrics Library , you can bring your operating and financial business-level goals together with your strategy under one single roof. This makes reporting & governance easy, accurate, and less time-consuming by connecting your business data to your key business initiatives.

Through Cascade’s integrations , you can consolidate your metrics in one place, importing your data directly from business systems, data lakes, BI tools, or even spreadsheets.

Define the focus areas of your operational plan

The focus areas of your operational plan are the key areas of the business that the plan will address.

This will depend on your business plan. Think about how the business operates and how it succeeds. Do you need to pursue short-term cost reductions while simultaneously pursuing longer-term growth and transformation initiatives? Your operational plans must be built on these strategic priorities.

For example, you can prioritize your focus areas based on the most relevant business strategies or by specific departments. Some examples of focus areas could be:

• Administration
• Human Resources

💡Tips to help define the focus areas of your operational plan:

• Identify the business's key challenges and opportunities.
• Consider the business's overall long-term strategy and key metrics and how the operational plan's focus areas can support these objectives.
• Bring other people on board to help you identify what needs to be addressed by the operations plan.

Create strategic objectives for your operational plan

Strategic objectives are specific goals aligned with the operation’s strategy and focus areas. They represent what you want to achieve in each focus area and will serve as the building blocks of your plan, ensuring that it’s focused and actionable.

Some examples of strategic objectives:

• Reduce costs by 10% within the next year by implementing more efficient processes and streamlining the supply chain over the next year.
• Launch three new products in the next fiscal year to expand your product lines and increase revenue.
• Increase customer satisfaction scores by 5% within the next six months.

💡Tips for defining strategic objectives include:

• Ensure your objectives are specific, measurable, achievable, relevant, and time-bound (SMART).
• Consistently align objectives with your operational plan's focus areas and the company's goals.
• Don’t be afraid to get input from other people about your objectives.

Identify and prioritize projects

It’s time to identify and prioritize the projects that need to be executed. Remember, projects are action plans to help you achieve your strategic objectives.

Project planning should include thinking about time frames, task assignments, and deliverables (and prioritizing).

Here are some examples of project ideas:

• Localize sourcing for critical semi-finished materials.
• Streamline the supply chain to reduce costs and improve efficiency.
• Find and develop an alternative logistics channel.
• Implement a new customer service training program to improve customer satisfaction scores.
• Implement a new technology that will enable end-to-end supply chain visibility.

💡Tips for defining and prioritizing projects:

• Identify the specific actions and activities needed to achieve each strategic objective.
• Prioritize the projects based on their importance, feasibility, and potential impact on the business.
• Involve stakeholders in defining and prioritizing the projects to ensure their needs and concerns are heard.

Identify and track key performance indicators (KPIs)

Finally, you’ll need to know if your operational plan and day-to-day activities result in outcomes.

Set KPIs for key initiatives and strategic objectives to measure success, ensure alignment, and identify performance gaps in your operational plan.

Some examples of operations KPIs are:

• Inventory costs
• Costs of goods sold
• Revenue growth
• Employee retention rate
• Customer satisfaction score

💡Tips for defining and tracking KPIs:

• Align KPIs with your strategic objectives and focus areas so that you can track the plan's progress against these specific goals.
• Add both lagging and leading indicators .
• Instead of using multiple disconnected spreadsheets and project management tools, consider live dashboards or reporting systems to track the KPIs and monitor progress over time.

👉🏻 How Cascade can help build your plan:

Cascade’s planner feature enables you to build your operational plan with structure and ease by breaking down the complexity from high-level initiatives to executable outcomes. Define your key elements (focus areas, objectives, projects, and KPIs), and share the plan with your teams. You’ll get full visibility of the plan’s progress in real-time, allowing you to identify gaps, quickly update the plan, and communicate the change with your team with a single click.

👉🏻 If you don’t want to start building the plan from scratch, use our free Operational Plan Template pre-filled with examples of focus areas, objectives, projects, and KPIs that you can customize to meet your organization’s needs.

Operational Plan Examples & Templates

Here are five operational plan examples to help you create plans for your teams. You can use one master operational plan or set up an operational plan for each department.

Master Operational Plan Example

This Operational Plan Template will help you close the gap between business goals and day-to-day operations. You'll be able to set goals and KPIs for your top priorities and work with the operations team to deliver operational excellence and business results.

HR Plan Example

This HR Operational Plan Template can be used to meet staffing requirements, manage human capital and align human resources activities with your strategy. HR managers in any industry can create a clear operational plan that can be constantly monitored, adapted, and improved.

IT Plan Example

If you’re in the IT team, try out this IT Plan Template to get your IT operational planning up and running fast. It comes prefilled with focus areas and KPIs relevant to IT operations; you can easily customize workflows and deliverables to your needs.

Marketing Plan Example

This Marketing Plan Template can help you efficiently understand and plan your digital marketing operations using best practices. Use it to quickly set up priorities and get your social media and marketing teams moving on tasks that will make an impact.

Finance Plan Example

This finance-focused template is ideal if you want to get on top of your finance operations plan. Use it to allocate and distribute financial resources across your organization and get real-time updates through your dashboard and reports—which are great tools to create a visually compelling financial summary that clearly shows your key metrics.

💡Pro Tip: To ensure successful execution, it's crucial to align not just your master operational plan with your overarching strategic plan, but also all the operational department plans.

With the Alignment Maps feature, you’ll be able to visualize how your top-level business strategy breaks down into functional and operational plans. This empowers COOs and CFOs to consolidate their operational plans in one place, creating tighter alignment between the finance and operations teams and improving cross-collaboration to build more resilient operations.

Want to dig deeper? Use the Relationships feature to see the relationships between connected objectives from your plans and understand how your different department goals contribute to the core business metrics and goals. This view will allow you to clearly map dependencies, blockers, and risks that may lie along your journey.

5 Tips For An Effective Operational Plan And Its Execution

1. don’t underestimate the power of transparent communication.

Regularly communicate the operational plan and progress to all relevant stakeholders to build the necessary buy-in and support. Your employees must know your goals and the roadmap, and team members should understand their role in its execution. This business transparency will help everyone row in the same direction.

“Clarity regarding strategy is one of the key drivers of autonomous execution. If people understand what you’re working toward and have guardrails in place, they can be empowered to make their own decisions and don’t need everything to be ‘run up the chain’ to get approved. This allows you to move fast and at scale.” — Sam Sterling , Chief Strategy Officer, Akqa

2. Keep moving forward and adopt a growth mindset

Keep the momentum going and ensure that the plan is executed effectively. Regular monitoring and reviews can help identify and address any challenges or obstacles that may arise.

Schedule regular reviews and check-ins and provide the necessary support to ensure projects are on track and moving forward.

“I think adopting a growth mindset is super important. This means having the confidence to fail fast, try something new and empower people to do that.” — Ken Miller , General Manager, Azure Intelligent Cloud at Microsoft

With the Team Updates functionality, every team member can post updates on key measures, actions, and objectives. This will give you real-time visibility into performance and help you identify possible risks before it’s too late—without having to schedule extra meetings or nag your team members for updates.

3. Make strategic moves and change fast when you need to

Your operational plan should be flexible, adaptable, and open to adjustments. This means keeping an eye on progress, making corrections if needed, and being willing to adapt the plan to changing circumstances or new opportunities. As McKinsey suggests, you can consider creating a team that will be able to collect data, link analysis with action, and offer quick responses to rapid changes.

“Traditionally, companies would have taken that piece of paper and gone out and said: we're going to execute it, start to finish. Then get into the formulation of the strategy, what we need to hit, and what the end product result will be like. But what we do know is that’s never the case. Along the way, you're going to have bumps, and inevitably, you’ll need to change from that original picture.” — Annie Lucchitti , Marketing Manager, Unilever

4. Empower your operations team and boost efficiency

Effective operational planning requires the engagement and empowerment of your team. Involve stakeholders in the planning process and provide them with the necessary resources. Give them context and an opportunity to set goals and prioritize initiatives. This will help you boost engagement and hold them accountable for progress.

“I think it just works at every single level. Are people allowed to be themselves at work? Personally, are they at peace? Are they happy? Productivity happens when people have the right skills, but also when they are engaged and happy. If one of those fails a bit, productivity will start decreasing.” — Joan Torrents , Global Sourcing Manager, TESCO.

5. If it isn’t measured, it isn’t managed

Don’t underestimate the importance of tracking and measuring progress against the operational plan's goals and objectives. Set milestones, enforce KPIs, and stay on top of progress. Doing this will help you stay on course, empower you to act quickly, and provide valuable insights into what is going wrong.

“Data is a foundational element in the strategy definition phase as well as in the strategy execution phase as it helps create a baseline, identify key priorities, set goals, and measure progress.” — Erica Santoni , Principal, Diversity Equity & Inclusion, Intuit

Use Cascade’s Dashboards to monitor your day-to-day progress on key metrics and critical business and strategic information in real-time.

Compile the information in powerful reports and executive summaries in seconds with pre-built templates. Share them with your key stakeholders —internal and external— and invite them to collaborate on your strategy together.

Execute Your Operational Plan With Cascade 🚀

What good is an operational plan if no one executes it? If your organization wants to operate at a higher level, static tools like Excel spreadsheets, PowerPoints, Google Docs, and/or project management tools aren’t the solution.

❌They aren’t designed for adaptive strategy and planning.

❌They often lead to siloing and hinder effective cross-collaboration.

❌They make it challenging to measure progress and slow down decision-making.

With Cascade as your central operating system, you can stop running business operations blindfolded and embrace rapid, coordinated, and data-driven decision-making.

Get your Operational Plan Template to get started with a dynamic plan that will lead to actual outcomes for your business and see faster results from your strategy.

Or take Cascade for a spin! Start today for free or book a 1:1 product tour with Cascade’s in-house strategy expert.

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Overview: Operational Planning

A company needs a strategy plan, but that’s not enough. To ensure that your organization’s larger goals are achievable, you need an operational plan to manage the day-to-day tasks.

Operational plans do not have to be reserved for large companies. Individuals and small  businesses  can also benefit with operational planning.

This article will explain, what is operational planning is and how to make one without feeling overwhelmed.

What is an Operational Plan?

The operational plan guides and helps the teams to stay on the required project timeline and to make crucial decisions about the company’s long-term goals.

Who should develop an Operational Plan?

An operational plan is necessary to capture who is doing what and when. An operational plan should be smaller than your  strategic plan  in terms of scope and timeline. 

Instead of creating an operational plan for the entire company, you can create one for each department or team. You could create an operational plan for one initiative in a larger company. This is similar to a detailed plan.

To illustrate, you might create an operational plan that outlines the daily tasks your IT department must perform to support the company. 

The operational plan for your IT department might include details such as how often IT team members will check the IT request project inbox and budget details. It also may detail how IT team members will onboard new employees and how they will equip them.

An operational plan should be created at three levels:

• Scope:- Your operational plan will detail the who, what, and when for each activity. This plan should be focused on one team or initiative.
• Timeline:-  Depending on the speed of your organization’s movements, your operational plan should be spread over a quarter, six months, or a full fiscal year.
• The stakeholder:-  Make sure that the people involved with operational planning are near the work so they can accurately project the work and predict the work to be included in it.

Types of Operational Planning

There are basically two types of operational plans: Standing or single-use.

• A single-use plan  is operational planning that relates to one project. It is discarded after the project is completed. This is useful if the project doesn’t align with another project or won’t be used again in the future. It can be customized to suit each project.
• A standing program  is operational planning that’s repeated. This plan is used by a department for tasks or projects that arise frequently. These plans will save you the hassle of having to reinvent the wheel every time. However, you will lose some flexibility.

5 Steps For Operational Planning

You are not expected to create new plans or set new goals during the operational planning process. To create an operational plan, you should assess the work of your team and what you need to do daily or weekly to reach your strategic goals.  Here’s how:

1. Get started with a strategy plan

Create a strategic plan if you don’t have one. Before you can begin to break down the details, you need a long-term vision.

A strategic plan can be created in four steps:

• Identify your position
• Develop your strategy
• Your strategic plan should be created
• Manage, share, and monitor your strategic plan

2. Reduce your scope

To create an operational plan that is detailed-oriented, it is important to limit the scope of your project to a specific team, department, or focus area. Your company’s size will determine the scope of your operational plans.

Imagine, for example , that you are breaking down your strategic plans into action plans for different company departments. 

Marketing teams can include design, product marketing, and social media. You should develop an operational plan for each of the smaller teams to capture daily functions.

3. Identify key stakeholders

Before you create an operational plan, determine who will be involved in it. The members of the team responsible for creating the operational plan should have a good understanding of the actions described in the plan.

Depending on the size of your team, the head of the design group and the team leaders should create the operational plan for the design team. After creating their operational plan, they should share it with the head of marketing to finalize approval.

Your operational plan describes the actions that your team will take to reach your goals within a given timeframe. 

You can outline an operational plan here:

• The goals of your team
• The deliverables will be realized by the operational plan
• Any desired outcome or quality standards
• Your operating budget, as well as your staffing and resource needs
• How to monitor progress and make reports

These are the questions to ask yourself if you have difficulty figuring out the details of your operational plan.

• What are we supposed to do? This information should be derived from your strategic plan or yearly goals.
• What are the daily tasks we must complete to reach our goals? These could be your daily tasks or new work you need to do.
• Who is responsible for these tasks? Each task should have a single owner to ensure that there is no confusion as to who to contact for updates or questions.
• What are the metrics that will help us achieve our goals? If you don’t have SMART, create it.

5. Update and share your operational plan

Once you have created your plan, share it with  key stakeholders  to make sure they know the team’s main goals and the daily tasks required to achieve them. You can manage your plan and update it on a shared platform that tracks real-time progress.

Things will change, just like any other element of project planning. You must monitor the progress of your operational plan, and provide updates to key stakeholders and team members about how you are tracking towards your goals. Written status updates provide a monthly progress report.

What are the things should be included in Operational Planning?

The things should be included in Operational planning are:

Operational Budget: An operational budget is a forecast of projected running expenditures and income for a specific time period. The operational budget, like other types of budgets, outlines the amount of money available to buy raw materials, equipment, or anything else required for corporate operations. It is critical to keep your expenditure under your operating budget; otherwise, your firm will run out of resources to carry out its routine operations.

Operational Objectives: It is critical to link your operational goals with your strategic goals. For example, if one of your strategic goals is to boost sales by 25% over the next three years, one alternative operational goal is to hire more salespeople. Always take your strategic plan objectives and transform them into one or more action items.

Operational Timeline:  It is critical to create a timetable for your operating plan. Most of the time, your operational plan will be the same length as your strategic plan, but in other circumstances, you may need to produce numerous operational plans for different goals. Because not all operational plans are created equal, the length of your operational timetable will be determined by the length of your projects, workflows, and procedures.

Quality Assurance and Control:  Most businesses have quality assurance and control methods in place for a number of reasons, including consumer safety and regulatory compliance. Furthermore, quality assurance concerns may cost your company millions of dollars, thus creating quality management practices is an important stage in operational planning.

Executive Summary:  An executive summary is a short document that highlights the content of longer papers such as business plans, strategic plans, or operational plans. Their primary goal is to offer a short summary for time-pressed stakeholders.

Key Performance Indicators:  Establishing key performance indicators (KPIs) to monitor the productivity of your business operations is critical. You may create as many KPIs as you need for each of your business operations. You may, for example, set KPIs for marketing, sales, product development, and other critical departments in your organization. Product launch dates, the number of manufactured items, the number of customer care cases closed, the number of 5-star reviews received, the number of clients acquired, revenue increased by a specific percentage, and so on are examples of this.

Advantages of Operational Planning

Clarifies your organizational goals

Managers and department heads can use an operational plan to define their daily tasks, activities, and responsibilities.

This also shows how each team member contributes to the overall goals of the company or department. Managers and employees cannot measure the success of their daily tasks against predetermined outcomes if they don’t have a plan.

Team productivity is increased

Businesses are always on the lookout for ways to improve productivity. This in turn leads to higher profits. An operational plan is one of the most influential and simple ways to increase efficiency.

Employees who know their daily responsibilities and objectives are more productive. If they aren’t clear on what is expected of them, their productivity could suffer.

This vital information is provided to employees across the company and in every department by an operational plan.

Boost your organization’s profitability

A plan can help keep teams and projects on track.  Teams can increase their revenue and create new products when they are well managed.  Innovation pays off. According to a BCG survey, 60% of innovation-focused companies report steady increases in revenues year after year. Teams can innovate faster and better when they have an operating plan.

Increases Competitive Advantage Components and multiple levels are combined to get competitive advantages.

Your workflows will run more smoothly if you coordinate the various parts using an operational plan. This will allow you to deliver high-quality deliverables on time, providing a great customer experience and helping you stay ahead of your competitors.

Operational Planning Disadvantages

Human error possible

Human error is a problem in manufacturing. It can happen when a product goes from production to sales.

Operations management teams must coordinate with cross-functional teams like finance, engineering, and  Human Resources . Each team will be able to clearly understand the department’s end goals.

Interdependency amongst parts

Implementing an operations planning process can be a problem because it depends on the coordination between parts.

One component failing can cause a plan to fail, which can have a negative impact on the next. One process disruption can lead to a breakdown in the whole process and render the operational plan useless.

Operational planning vs. Strategic planning

Although they are related, these planning strategies have a different focus.

Operational planning refers to the daily work involved in executing your strategy. This ensures that you have the right resources and people to do your work efficiently.

Strategic planning, on the other hand, is about planning for the future and identifying the pipelines that will be needed.

The U.S. Bureau of Labor estimates that nearly 7 million Americans are self-employed, while another 10 million are employed by small businesses.

Chances are that your company has a form of strategic planning if you work for a large corporation. If you are one of the millions working remotely, however, success will depend on your operational planning.

Read More:   Operational planning vs. Strategic planning

An operational plan isn’t rocket science. But you have to do the work. An operational plan that is well-designed will include detailed information about manpower, resources, and the steps to be taken.

Although it may seem like a lot of work, the result will be worth it when your department completes a highly-rated project on schedule and within budget.

However, to get the help in managing/creating your operation plan, we are OnDemand International , here we are to help you out in each & every step of yours.

Once the company’s goal is established, the team will create a strategic plan that includes three components: sales, marketing, and operations.

A solid plan is essential for any operation. There are five main components that you should focus on: Preparation (marketing), logistics, human resources (HR), financial limits, and preparation.

The most common difference between the two types are ongoing and single-use plans

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What is operational planning?

Reading time: about 6 min

Operational planning is a fairly granular approach to planning. While strategic planning focuses primarily on the what of your business, operational planning focuses on the how . If you are, for instance, planning on tripling your bottom line within the next 15 years, the strategic plan will give steps you’ll take to do that. But operational planning will detail how those steps will be carried out. 

Operational planning includes every aspect of your organization—sometimes down to the role of individual team members. This is important to understand how each team contributes to the goals to move your business toward its vision. Operational planning can happen at a pace and with a granularity that is specific to your organization. For instance, it may not be feasible for you to make an operational plan that covers the next year—perhaps you have a specific milestone that needs to occur within the next quarter and it’s most efficient to create an operational plan that covers only the next three months. The speed of your business determines how much ground your operational plan should cover and how detailed it should be.

Planning is critical to success. The need for an operational plan doesn’t depend on the size of your business. Without a strategy and a clear path to executing that strategy, your business has a higher likelihood of failing. 

Strategic planning vs operational planning

We touched on strategic planning above, but it may be unclear how it varies from operational planning. In short, strategic planning focuses on long-term direction and goals for an organization, usually over a period of three to five years, and involves setting the organization's mission, vision, and values. Think of it this way: If your business is sailing, strategic planning sets the course of your ship. 

Operational planning, on the other hand, dictates what ship you’ll be using, how it will be manned, and what the duties of the crew will be to reach the destination. Operational planning focuses on the short-term execution of strategies and tactics to achieve the organization's strategic objectives, typically covering a period of one year or less. 

An operational plan can also act as a north-star document when questions arise about business decisions. Since the operational plan has goals and milestones, when a decision must be made, those goals and milestones can provide the answer. For instance, if the sales team has a goal of making 1,000 sales in January and a decision must be made around implementing new software that will optimize lead generation, it’s easier to understand how that software could help meet a broader goal that, in turn, plays into a larger strategic plan. 

How to start an operational plan

Develop a strategic plan .

Your operational plan should be aligned with your strategic plan. An operational plan can’t stand on its own, nor should it come before the development of a strategic plan—that would be a bit like buying materials before having the blueprints for a house. 

Narrow the scope

The operational plan should focus on a specific area of your business. Narrow the scope to a team, department, or focus area. Having difficulty narrowing it down or knowing where to start? Focus on the highest-priority items first. Take the goals from your strategic plan, put them in a list, and then prioritize them. Determine how those goals can be feasibly achieved, then work backward to determine what needs to be accomplished, by whom, and in what order. 

Identify stakeholders

Determine who should be involved in implementing the operational plan and make sure to include them in the planning process. Designate a person responsible for measuring KPIs and communicating their progress to the broader group. Also, determine which stakeholders are crucial for obtaining buy-in so that the operational plan can proceed without roadblocks. As part of identifying stakeholders, determine what kind of resources and budgets your plan will require.

How to write an operational plan

Once you start writing your operational plan, be sure to:

Set goals and milestones

We’ve already touched on narrowing the scope to the most critical items. Now it’s time to set goals and milestones for each team. Each goal for each team will feed into the larger goals set forth in your strategic plan. This is also when you’ll create deadlines for each goal. Managers can then work backward from the deadline to determine projects and due dates for the broader team that will then be distilled further into individual tasks.

Determine initiatives that can help achieve goals

These goals are likely included in your strategic plan. If they aren’t, you should work to add them in. If they are, your operational plan will take those goals and break them down into manageable portions that are then assigned to various parts of the organization. In essence, your operational plan should be a step-by-step guide on how to achieve each initiative. Later, tactical planning will distill initiatives into steps that individual people will need to take. Tactical planning is the most granular look into how a company will achieve its strategic plan. 

Define how success will be measured

This may seem straightforward. After all, it should be easy to determine whether a goal is met or isn’t. But many modern strategic plans don’t involve easy-to-define metrics. Which makes success very difficult to measure. Suppose, for example, part of your business’s strategic plan is to have greater brand recognition. How is it possible to determine that? That’s where defining success comes into play. Your indicators of success should be measurable and quantifiable. Detail what tools you’ll use to measure progress toward goals.

Outline responsibilities for those involved 

Implementation of the operational plan involves an entire organization. But by assigning specific roles to individuals, you can make sure that people know exactly what to do. Write it down and follow up with owners to make sure they understand their responsibilities. 

Set realistic timelines and deadlines

Setting realistic deadlines is a balancing act. Too little time, and goals won’t be met. Too much time, and there’s not enough organizational forward momentum. Gain input to determine what’s appropriate for your circumstances.

Allocate budget and resources necessary

You have likely gotten a reasonable understanding of available resources, but now it’s time to allocate those resources. Do you need to increase headcount? Do you need to reorganize so that certain teams have adequate resources? What kind of budgets are required to implement the operational plan across the business? Detail everything in the plan.

Last but not least, once your operational plan is finalized, it’s time to share it. The operational plan is somewhat flexible, so if new information or changing market needs to trigger a change in direction, the plan can be changed. It should be considered a living document that’s referenced often. 

The better planned a business and the more goal-oriented, the greater chance it has of success. Take the time to develop a strategic plan and then utilize an operational plan to fulfill your business goals. 

Want to make operational and strategic planning easier? Lucidspark can help.  

About Lucidspark

Lucidspark, a cloud-based virtual whiteboard, is a core component of Lucid Software's Visual Collaboration Suite. This cutting-edge digital canvas brings teams together to brainstorm, collaborate, and consolidate collective thinking into actionable next steps—all in real time. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit lucidspark.com.

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Methods & Techniques Used in Operational Management

by Emily Hunsaker

Published on 10 Dec 2018

Operational management refers to the ways in which a business manages the resources responsible for creating goods or services including materials, machines, people and technology. The discipline is rooted in the planning and creating processes that make the business run more efficiently by focusing on factors such as cost control, quality assurance and profitability. In the field of operational management, managers and business owners must continually improve these processes to remain competitive.

While the principles discussed in the field of operational management typically refer to large corporations, small business owners can also benefit from creating operational structures. Operational management techniques can give small business owners the chance to decrease costs, increase customer satisfaction, boost revenue and improve the overall operation of the company by putting processes in place for future production.

Designing Processes

The foundation of operational management revolves around putting a set of processes in place to ultimately improve your business’s bottom line. A process is an automatic system that a business uses to address a specific problem. Processes offer small businesses a host of benefits including saving time, eliminating problems and improving productivity.

While some processes are instinctively created, others require more planning to implement. To develop processes in your business, you must first identify issues that happen regularly and take up a lot of your employees’ time or issues that frustrate you. Then, create a well-defined plan to alleviate the issue at hand. Finally, execute your plan over and over again until it becomes routine.

Project Management

Successful operational management includes the use of project management techniques. Business owners must continually make decisions regarding scheduling, work assignments and sequencing of various projects or processes in the short-and-long-term confines of the business. Small businesses can make use of a variety of project management tools or software to simplify the task of managing projects.

When managing various projects within your business, there are four factors to consider: schedule, financing, controls and evaluation. Each project completed in a business must be finished in a limited time frame. Effective project management means ensuring that each individual component of the project is completed in a timely manner so the project as a whole remains on schedule. Additionally, a project’s manager must also track project costs using cost functions or a traditional budget. To ensure your project stays on track and on-budget, controls are a necessity. Consider controls that place a limit on spending among individual team members or setting milestones as deadlines for each component of the project. And as the project wraps up, it is important to evaluate the project as a whole and the controls within it to determine what aspects were a success and areas where the team can improve.

Continuous Improvement

The best organizational managers are never satisfied with their results. Instead, they always seek to improve upon what they have done. The concept of continuous improvement is based on a Japanese philosophy called Kaizen, which involves identifying benchmarks and allowing your employees to take ownership of their improvements. A business’s processes can always be improved upon, whether you seek to save additional time or increase revenue.

Long-term planning requires that you build upon the improvements achieved through your operational management strategies. To create an environment of continuous improvement in your business, instill a sense of employee involvement in all business processes, emphasize the importance of teamwork throughout each process and encourage employees to develop a sense of ownership of the business’s processes.

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10+ Operational Planning Examples to Fulfill your Strategic Goals

By Danesh Ramuthi , Oct 25, 2023

An operational plan is a comprehensive, action-driven document that maps out how daily activities within an organization fuel the journey towards achieving strategic objectives.

Essentially acting as the nexus between high-level strategy and practical execution, this plan ensures that every department, from human resources to specific departments, operates in synchrony, aligning their day-to-day activities with the broader strategic goals.

By streamlining processes, it fosters cohesive efforts amongst diverse cross-functional teams, ensuring that both individual team members and entire departments work together harmoniously towards the company goals.

Ready to sculpt your organization’s future? Start your journey with venngage business plan maker and leverage their expertly crafted operational plan templates . 

Click to jump ahead: 

Why is an operational plan important?

10 operational plan examples, what should an operational plan include, how to write an operational plan.

• Strategic plan vs operational plan: What is the difference? 

In summary 

An operational plan is crucial because it serves as a bridge between a company’s high-level strategic planning and its day-to-day activities, ensuring that the business operations align with the strategic goals. 

While a strategic plan provides a long-term vision, outlining the company’s objectives and goals to gain competitive advantages in the business environment, the operational plan outlines the specific actions, key elements and resource allocation required to achieve those objectives. 

For example, while the strategic plan might set a goal for revenue growth over the fiscal year, the operational plan provides a detailed roadmap, breaking down major projects, assigning responsibilities to individual team members or specific departments and setting key performance indicators to monitor progress and ensure the entire organization works together effectively.

Operational planning, in essence, transforms the strategic objectives into actionable plans, ensuring that the entire team, from department heads to diverse cross-functional teams, is aligned and works in tandem to support revenue growth, increase productivity, and achieve the desired outcomes. 

Operational plans, through a well-structured operational planning process, also provide a clear understanding of the day-to-day activities, allowing team members to know their roles, leading to better collaboration and synergy. 

Moreover, by having clear operational plan examples or templates, businesses can ensure realistic expectations, manage their operating budget effectively and track progress through key performance metrics, thus ensuring that the company stays on course to realize its long-term vision.

Operational plans play a pivotal role in the business landscape, bridging the gap between strategic vision and tangible actions. They translate the overarching goals of an organization into detailed procedures, ensuring that daily operations are in line with the desired strategic outcomes. 

In the section below, I will explore a few operational plan examples, shedding light on their structure and importance.

Business operational plan example

A business operational plan is a comprehensive document that elucidates the specific day-to-day activities of a company. It presents a detailed overview of the company’s organizational structure, management team, products or services and the underlying marketing and sales strategies. 

For businesses, irrespective of their size, an operational plan can prove invaluable. By laying down the business goals and objectives, it acts as a blueprint, guiding entrepreneurs through the creation and implementation of strategies and action plans. The planning process also incorporates mechanisms to track progress and performance. 

Additionally, for startups or companies looking to scale, a meticulously crafted operational plan can be pivotal in securing funds from potential investors and lenders.

Layered on this are details about the company’s organizational structure, its products or services and its marketing and sales strategies. 

The document also delineates the roles and responsibilities of each team member, especially the management and key personnel. Given the dynamic nature of the business environment, it is imperative to revisit and update the operational plan regularly.

Related: 15+ Business Plan Templates for Strategic Planning

Simple operational plan example

A simple operational plan, often used by startups or smaller enterprises, emphasizes the basics, ensuring that the fundamental aspects of the business operations are captured succinctly. While it might not delve into the intricacies of every operation, it provides an overview of day-to-day activities, highlighting the goals and objectives the business aims to achieve in the short term.

In essence, this plan revolves around core elements like the company’s main objectives for the fiscal year, key responsibilities assigned to individual team members and basic resource allocation. A straightforward market analysis might also be included, offering insights into customer needs and competitive advantages the business hopes to leverage.

Though simple, this operational plan example remains pivotal for the organization. It provides a roadmap, guiding team members through their daily responsibilities while ensuring that everyone is working together towards shared goals. It becomes especially essential for diverse cross-functional teams, where clarity of roles can lead to increased productivity.

Modern operational plan example

In today’s fast-paced business environment, the emphasis on efficiency and innovative processes is paramount. The modern operational plan example caters precisely to this demand. Ideal for organizations aiming to streamline processes and highlight workflow, this type of operational plan emphasizes a more dynamic approach to planning. 

It not only reflects the evolving nature of business operations but also provides a modern backdrop for content, ensuring that the presentation resonates with the current trends and technological advancements. The use of modern tools and platforms within this plan enables diverse cross-functional teams to work together seamlessly, ensuring that day-to-day activities are synchronized with the company’s long-term vision.

Furthermore, such an operational plan helps the entire organization stay agile, adapting rapidly to changes in the business environment and ensuring alignment with strategic goals.

Minimalist operational plan example

The minimalist operational plan example champions simplicity and clarity. By focusing on clear and concise business strategies, it eliminates any potential ambiguity, ensuring that team members and stakeholders have an unclouded understanding of the company’s objectives and goals. 

The minimalist design not only promotes easy comprehension but also aligns with the modern trend of decluttering, ensuring that only the most vital components of the operational planning process are highlighted. 

This approach leaves no room for confusion, streamlining the planning process and making sure that individual team members and departments are aligned with the business’s key objectives. 

Moreover, the flexibility offered by a minimalist design allows businesses to craft an operational plan template that is not only functional but also accurately reflects their brand image and core values, ensuring cohesion across all aspects of the business strategy.

Clean operational plan example

The clean operational plan example stands as a testament to this principle. Ideal for businesses that prioritize clarity and directness, this format seeks to convey goals and strategies without overwhelming stakeholders. 

While maintaining a neat and organized layout, it ensures that tasks are managed effectively, helping team members grasp their roles and responsibilities without getting lost in excessive details.

One of the primary advantages of a clean operational plan is its ability to eliminate distractions and focus solely on the critical aspects of operational planning. 

Such a design aids in making sure that diverse cross-functional teams can work together harmoniously ensuring that day-to-day activities align seamlessly with the company’s long-term vision. 

The simplicity of the clean operational plan not only supports revenue growth by ensuring efficiency but also reinforces the company’s strategic goals, making it an excellent tool in the arsenal of businesses that believe in clear communication and precise execution.  

An effective operational plan acts as a roadmap, directing how resources should be allocated and tasks should be performed to meet the company’s objectives. Here’s what a comprehensive operational plan should encompass:

• Goals and objectives : Whether short-term or long-term, the operational plan should define clear goals and objectives that align with the company’s strategic plan. This gives direction to the entire organization, ensuring everyone is working towards a common aim.
• Clear responsibilities for team members : It’s essential that team members understand their roles within the operational plan. By outlining who is responsible for what, the plan ensures that there are no overlaps or gaps in duties and that everyone has clarity on their day-to-day activities.
• Assigned tasks: Alongside responsibilities, specific tasks need to be allocated to individual team members or specific departments. This granularity in assignment ensures that every aspect of the operational plan is covered.
• Timeline: This provides a clear schedule for when each task or objective should start and finish. A well-defined timeline assists in monitoring progress and ensures that the plan stays on track.
• Budget and resources : Every operational plan needs to factor in the budget and resources available. This includes everything from the operating budget to human resources, ensuring that the business has everything it needs to execute the plan effectively.

Read Also: 6 Steps to Create a Strategic HR Plan [With Templates]

As businesses evolve, it’s essential to have a comprehensive and adaptive operational plan in place to navigate the complexities of the business environment. Here’s a step-by-step guide to help you craft an effective operational plan:

Step 1: Define your goals and objectives

Begin with a clear understanding of your strategic goals and objectives. This will act as a foundation for your operational plan. Ensure that these goals are in alignment with your company’s strategic plan and provide both short-term and long-term visions for the business.

Step 2: Determine roles and responsibilities

Identify the key stakeholders, department heads and team members who will play pivotal roles in executing the plan. Assign responsibilities to ensure that everyone knows their part in the planning process and day-to-day activities.

Step 3: Develop a timeline and milestones

Establish a clear timeline that breaks down the operational planning process. Include key milestones to track progress and ensure the plan remains on target.

Step 4: Allocate budget and resources

Determine the resources required to achieve your goals and objectives. This includes estimating the operating budget, identifying human resources needs and other resource allocations, ensuring you have everything in place to support revenue growth and other business needs.

Step 5: Outline day-to-day operations

Detail the day activities that are integral to the business operations. This will provide clarity on how different tasks and functions work together, ensuring efficiency across diverse cross-functional teams.

Step 6: Monitor and measure performance

Integrate key performance metrics and indicators to regularly monitor progress. Using both leading and lagging indicators will provide a comprehensive view of how well the operational plan is being executed and where improvements can be made.

Step 7: Review and adjust regularly

The business environment is dynamic and as such, your operational plan should be adaptable. Regularly review the plan, comparing actual outcomes with desired outcomes and adjust as necessary to account for changes in the business environment or company goals.

Step 8: Document and communicate

Create an operational plan document, potentially using operational plan examples or an operational plan template for guidance. Ensure that the entire team, from individual team members to the entire organization, is informed and aligned with the plan.

Related: 7 Best Business Plan Software for 2023

Strategic plan vs operational plan: What is the difference?

When running an organization, both strategic and operational planning play pivotal roles in ensuring success. However, each has a distinct purpose, time horizon and scope. Here’s a breakdown of the differences between these two essential business plans:

• Strategic plan : This plan sets the course for the organization’s future. It embodies the long-term vision and mission, detailing the objectives necessary to achieve it. The essence is how everyone, from C-suite executives to individual team members, collaborates towards realizing this vision.
• Operational plan : This is the roadmap for the day-to-day activities of the organization. While the strategic plan looks at the bigger picture, the operational plan hones in on the tactics and execution. It is crafted to support organizational goals with a focus on short-term activities specific to departments or functions.

Time horizon :

• Strategic plan : Long-term in nature, usually spanning three to five years.
• Operational plan : Concentrates on the short-term, with plans laid out yearly, quarterly, or even monthly.

Modification and updates :

• Strategic plan : This evolves over longer intervals, typically three to five years. There might be minor adjustments year over year based on changing business needs and the external business environment.
• Operational plan : Due to its short-term focus, it requires frequent assessments. Plans might be adjusted yearly, quarterly or even monthly to ensure alignment with the strategic objectives and current business environment.

Created by :

• Strategic plan : Crafted by the upper echelons of management – think CEO, CFO and other C-suite members.
• Operational plan : These plans come to life through mid-level management and department heads, ensuring alignment with the broader strategic vision while catering to specific departmental needs.
• Strategic plan : Broad in its outlook, it takes into account external factors like market trends, competition, customer needs and technological innovations.
• Operational plan : This narrows down the focus to the internal workings of the organization. It revolves around technology in use, key performance indicators, budgeting, projects, tasks and the allocation of responsibilities among team members.

As we’ve traversed through the importance of operational planning to various operational plan examples, it becomes evident that having a detailed and efficient operational plan is pivotal. 

From the business-centric to the minimalist approach, every operational plan serves as the backbone, guiding team members and ensuring that day-to-day activities align with the long-term vision and strategic goals.

By knowing what should be included in these plans and how to craft them, businesses can navigate the complexities of their operational environment with greater confidence.

For those looking to refine their planning process or start from scratch, the world of digital tools has made it significantly easier. Venngage offers business plan maker and operational plan templates designed to simplify the process. 

Whether you need to create an operational plan or draft a business strategy, their intuitive platform can guide you every step of the way.

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Businesses may utilize operational plans to lay out objectives, set reasonable timelines, and define expectations. They can increase productivity and efficiency at work by studying how to write compelling and thorough operational plans. An operations plan specifying goals and objectives may be made using various techniques.

What is an Operational Business Plan?

An operational business plan is a detailed document that gives a window into the company's mission, vision, goals, and operational techniques that will steer it in the right direction. It is a pathway, a helpful instrument for the organization that gives answers on, for example, resource allocation, the running of operations, and efficiency measurement. 

An operational business plan is an indispensable tool for entrepreneurs to make the right decisions, create new opportunities, and ensure the business's sustainable long-term development goals. By establishing strategic directions, dealing with risks, procuring funding, and promoting accountability, businesses can overcome barriers and get the maximum benefit.

Why Do Businesses Need an Operational Business Plan?

A proper business plan is a must for any business, regardless of its size and industry, as it is like a roadmap to help reach success. It is common as it gives a clear vision and a specific direction, defining tactics, strategies, and objectives to achieve them. Companies must prioritize their chores and delegate resources adequately with a clear plan.

Let’s look at the reasons why an operational plan is a significant part of your business strategy: 

1. Providing Strategic Direction and Focus.

An operational business plan delivers strategic orientation and specialization by describing short-term and long-term goals. It lays out the boxes of reaching these objectives; this allows the companies to stay focused even when the market changes or the customers embrace different products.

2. Ensuring Risk Mitigation and Adaptability.

Companies can identify business threats and problems using inclusive market studies and competitors' analysis. An operational business plan provides a way to preemptively manage such risks and change strategies to take advantage of opportunities in a changing business environment.

3. Overcoming the Fear of Funding and Stakeholder Consent.

A properly drafted business plan is vital in getting investment funds from investors or lenders. You can use Google Workspace to draft a solid business plan streamlining operations. It shows you have researched the market, identified the business plan’s growth potential, and have a path to profit, thus inspiring confidence in stakeholders to provide you with the financial support needed for business initiatives.

4. Measuring Performance and Holding the Leadership Accountable.

An operational business plan is an important accountability tool, ensuring that the organization's goals and performance metrics are set. Teams can monitor growth, pinpoint mistakes, spot and reward accomplishments, build a culture of persistent improvement, and earn overall business influence. You must schedule appointments with your clients and discuss the minutes with the team to enhance the outcomes. 

Key Components of an Operational Business Plan

An operational business plan comprises several key components essential for guiding the organization toward its objectives: 

1. Executive Summary

The executive summary introduces the whole business plan and highlights its salient points, such as the company's mission, the aims, and the proposed strategies.

2. Business Description

This business plan component is highly focused and provides details, such as type of venture, products and services, market segment, competitive environment, and unique selling points.

3. Market Analysis

Market analysis is a comprehensive process involving the evaluation of industry trends, customer needs, competition, potential market openings, and information critical for making strategic decisions. Based on the market analysis, you need to create marketing strategies. There are various forms of marketing, including email marketing through email newsletters , social media marketing, and many other things.

4. Operational Strategies

Operational strategies essentially describe how the business plans to function effectively, utilizing methods such as production processes, supply chain management, quality control, and technology utilization.

5. Financial Projections

The financial projections involve expected revenues, expenses, cash flow statements, and breakeven analysis to evaluate the business's financial viability and long-term sustainability.

6. Implementation Plan:

The plan encompasses the project schedule, tasks, responsibilities, and milestones. It outlines the implementation of how the execution strategies were developed in the business plan and how the progress was effectively monitored.

7. Risk Management

Preparing for assessing possible risks and developing contingency plans to respond to them is what the business should do to protect itself against unpredictable obstacles or threats.

8. Monitoring and Evaluation

The setting of metrics and performance indicators facilitates performance monitoring and evaluation of the business progression towards its objectives in a continuous fashion, thus permitting the implementation of timely changes and upgrades when needed.

Crafting an Operational Business Plan

Crafting an operational business plan is critical to any business as this is the key to setting the business's targeted goals, strategies, and tactics. It defines the strategies and guidelines for success, thus ensuring productive use of available resources and effective decision-making.

1. Conducting Market Research for Your Operational Business Plan.

Market research is the most important part of creating an operational business plan . It means getting data on your intended audience, competitors' market trends, and the industry. This will assist you in defining your target market, familiarizing yourself with their needs and preferences, and analyzing the competition. After conducting thorough market research, you can decide on pricing, positioning, and marketing strategies. This is the right way to create opportunities for success.

2. Setting Realistic Goals and Objectives in Your Operational Business Plan.

To ensure the success of any work plan, it is essential to set clear and achievable aims and objectives. To do this, you must have a sense of direction and purpose. Goals should be defined in a way that makes them specific, measurable, attainable, relevant, and time-bound. When defining goals and objectives for your company, it's important to consider its core strengths and weaknesses, trends in the market, and industry standards. Setting attainable goals and objectives can motivate your team, keep track of progress, and make any necessary changes.

3. Building Plans and Techniques to Reach Your Objectives.

After you have identified your target and objectives, the next thing to do is develop the strategies and tactics to help you achieve these goals. Strategies are the broad approaches that tell you how you will attain your goals, while tactics are the specific actions or initiatives you will take to support those strategies. In strategy and tactics of development, consider your market segment, competitive advantages and resources, and market trends. By doing so, you can produce a comprehensive and well-thought-out action plan.

4. Creating an Organizational Structure and Assigning Responsibilities.

The operational business plan requires a well-defined organizational structure, and roles and responsibilities must be clearly defined. As a result of such an approach, people from all company positions unanimously know their role. While developing an organizational structure, establish the optimal size of the company, the complexity of the production, and the skills and needs of your employees. Closely define the reporting lines, generate communication channels, and share the responsibility to roll out smooth operations and make the staff accountable.

5. Financial Analysis and Budgeting in Your Operational Business Plan.

Financial analysis and budgeting are the key features of an operational plan of action. They guide you in your business's profitability and break-even point determination, investment allocation, and monitoring performance. Perform a financial statement analysis by investigating your earning streams, expenses, break-even points, and cash flow. Bring this information to learn how to create a realistic budget that matches your priorities and objectives. Make it a point to periodically assess and revise your financial projections to ensure that, from a financial standpoint, your business remains stable and on track.

6. Implementing and Monitoring Your Operational Business Plan.

To make your operational business plan successful, you need full communication, execution well, and continuous control. Communicate the plan to your team so everyone understands their roles and contributions. Create a set of key performance indicators (KPIs) to help you track progress and monitor them regularly to ensure you hit your targets. Monitor market conditions, customer feedback, and performance metrics to identify problems and adjust appropriately. Consistently deliver information on the achieved milestones and result in positive outcomes.

7. Updating and Reviewing Your Operational Business Plan.

An operational business plan is a dynamic document that requires constant updating and review. When your business is going through changes and markets are expanding and contracting, it is wise to audit and update your plan. Make sure to carve out time to review the main plan at least once yearly, if needed. Assess your strategies and tactics to see if they need adjustment, update the financial projections, and implement any further revisions. By constantly revising and monitoring your operational business plan, you can make it widely applicable and efficient in achieving your business success.

Common Mistakes to Avoid in Operational Business Planning

An operational business plan constitutes detailed work and an advanced strategic approach. Nevertheless, frequent mistakes often obstruct the implementation and may prevent the plan’s success.

Avoiding mistakes in operational business planning is worthwhile, as it can facilitate the development of more effective and sustainable strategies. Through creating specific goals, keeping risks low, designing realistic financial projections, planning the implementation, and monitoring progress, businesses can greatly increase their success potential and achieve their long-term objectives. Look for some key pitfalls to avoid when building a successful operational business plan.

1. Inadequate Definition of Goals.

If definite and attainable goals are specified, the organization will be in a state of haze and clarity. Establishing clear, specific, measurable, attainable, relevant, and time-bound (SMART) goals is vital to staying focused on achieving the overall objectives of the business plan.

2. Inadequate Market Research.

Ignoring market research can lead to poor estimations about buyers’ expectations, market tendencies, and competitors’ strategies. Thorough market research is essential in an organization's branding since it gives the management the knowledge they need to make good decisions and develop good strategies.

3. Overlooking Risk Management.

Neglecting to recognize and address risks can leave the business vulnerable to unexpectedly challenging situations or disruptions. Integrating risk management strategies into the business plan mitigates risks and enhances resilience.

4. Unrealistic Financial Projections.

Financial mismanagement can occur from overly optimistic financial projections, damaging the business plan's credibility and implementation. Financial projections must rely on credible data, anticipated plausible outcomes, and lower probable estimations.

5. Planning Implementation.

A zero focus on the implementation plan indicates that execution will likely fail. A practical implementation strategy, including timelines, tasks, assignments, and resources, is necessary for the plan to be successful.

6. Lack of Monitoring and Failure to Respond Accordingly.

Failure to monitor progress and manage changes that arise after implementing the business plan will likely result in missed opportunities or inefficient strategies. The major performance indicators (KPIs) should be routinely monitored and evaluated to adjust and refine them for continuous betterment.

Wrapping Up,

To sum up, building a working operational business plan is an inseparable part of a successful business strategy. In doing so, you’ll have a detailed strategy that fits your expectations, explains your goals, and indicates direction for progress. It is essential to conduct thorough market research, have feasible goals, objectives, strategies, and tactics, build the organizational structure, analyze the financials, implement and control the plan, and constantly update and review it.

Frequently Asked Questions

1. what is a business plan for the operations.

A business plan to implement operations includes the company's daily procedures and strategies to realize its strategic goals. It portrays how these operational areas, including production, marketing, finance, and human resource management, will support the business goals.

2. Why is a business operating plan important?

A complete business plan indicates who will do what and helps the company achieve its strategic goals. It strengthens efficiency, minimizes risks, and guides decision-making to ensure the strategy moves in the right direction.

3. What are the main parts of the operational guide?

The main components include mission, vision, operational strategies, organizational structure, resource allocation, performance metrics, risk management, and contingency alternatives.

4. What steps involve drawing up an operational business plan?

The business creates operational planning by

• Comparing current organizational status and goal setting as well as strategy development
• Resource allocation and implementation,
• Re-rolling to results and changing the environment.

5. How often should businesses revise and amend their operational plans?

The operational business plan should undergo a periodic review and revision, usually every quarter or annually, to keep it in line with the changes in market conditions, business priorities, and internal issues. Periodic reviews are imperative for keeping up-to-date with the dynamics and consistency in realizing business goals.

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Strategic Planning

The art of effective operational planning.

By Cara Ong

4 january 2016.

• 1 The ideal situation
• 2 Define operational initiatives
• 3 Take baby steps
• 4 Determine the necessary resources
• 5 Technology as a potential solution
• 6 Budget planning
• 7 Always look at the big picture
• 8 Communicate your priorities
• 9 Assign roles and responsibilities
• 10 Monitor and manage performance
• 11 Get the guide ↓

Traditionally, strategic and operational planning have been approached separately. But, this has proven problematic. More often than not, a strategic plan with well-defined goals , strategies and objectives can quickly become overly complex and confusing if the way it’s being operationalized and implemented isn’t clear or aligned with your strategy.

The ideal situation

Organizations see the best results when they intertwine their strategic and operational plans and approach them as a one-two combo. Simply put, effective operational planning is linear planning and it’s guided by your strategic plan as follows:

• Start with your vision
• Define your goals
• Map out your strategies
• Plan out your actions
• Assign resources – people, technology, budgets and more
• Monitor your progress
• Make small adjustments to your operational plan as needed

Define operational initiatives

First things first in operational planning: Define the initiatives necessary to execute on your strategic priorities. This is where you determine how to get from point A to point B in the most efficient manner. Each strategic priority you set will be accompanied by an operational plan that outlines:

• All the actions that must be executed on
• All the resources that must be managed
• All the metrics that must be measured to ensure the achievement of that goal

After all, you can’t improve what you can’t measure. In this way, your operational plan dictates whether or not your strategic plan meets with success or not .

Take baby steps

Once your strategic priorities have been defined and your operational plans have been created, you can then break down your individual operational plans into smaller, more manageable projects with each one designed to take a baby step toward your ultimate goal. It’s at this stage that the smaller details are brought into focus, such as time frames, technology and people requirements.

Determine the necessary resources

As your strategic priorities come into focus and your operational planning kicks into high gear, you can start allocating resources. As always, be realistic. Don’t shortchange yourself in terms of the time and human resources necessary to complete each task. Such misjudgments will only come back to haunt you later in the form of missed deadlines and missed details. Look at past performance as an indicator of what to expect and plan accordingly.

Technology as a potential solution

If you’re an innovative leader, you’ve likely already thought about how you can streamline the completion of activities and management of resources via affordable technology solutions. But, not just any technology solutions. You’re looking for solutions that not only empower your employees by giving them the information they need to make timely and informed decisions but also help them automate a lot of the more tedious elements of their job like reporting and data aggregation.

Budget planning

Resource allocation and management is critical in operational planning because it dictates how you plan out your budgets, where and when you’ll need funds and when you can expect projects to be completed. The last thing you need is to run out of money halfway through a project because cash flows and deliverables weren’t adequately forecasted. Perform cost-benefit and ROI analyses early to keep budget estimates as accurate as possible.

Always look at the big picture

This includes:

• Grouping together similar projects and tasks so that resources can be shared
• Determining specific, yet reasonable, timeline
• Considering resource allocations
• Ensuring all department activities and projects are aligned with your strategic plan

Communicate your priorities

Make sure everyone involved in the creation and execution of the operational plan understands two things: WHAT strategic goals you’re trying to achieve and WHEN you need to achieve them by. This, my fellow operational and strategic planners, is something we here at Envisio like to call the “direct communication of priorities.” Roles and corresponding responsibilities must be assigned to create a system of accountability.

Assign roles and responsibilities

Clearly defining roles and responsibilities as well as communicating organizational priorities helps each individual member of your team better understand the big picture. They can see exactly how their unique contributions help serve the greater good by moving the company closer to your strategic goals. This is how you connect your people back to your plan.

Monitor and manage performance

To ensure that your strategic plan and operational initiatives are working, you have to monitor and manage performance. This involves identifying, aggregating and reporting on key metrics and progress commentaries that allow you to accurately measure the success of your actions in real-time. When you give your managers full visibility into the status and progress of your strategic and operational plans at any point in time, you’re putting them in a power position to make informed decisions that best serve the organization.

Measuring performance allows you to adjust your plan for efficiency. Sometimes adjustments must be made to avoid failure and other times, you’ll need to adjust your plan for next steps because you’ve finally reached your strategic milestones. Remember, the best plans are the ones that evolve continuously over time. Set a plan in stone, and you just might sink!

What are you doing to create a synergy between your strategic and operational planning process?

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Cara has over 15 years of experience in business and product management. She is a highly organized, results-driven, strategic executive and entrepreneur with a positive attitude towards work and life. Cara is passionate about helping organizations find effective solutions and providing forward-thinking strategies to help them achieve their goals of operational efficiency. In her free time, Cara enjoys acrylic painting and golf.

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• Business strategy |
• 7 strategic planning models, plus 8 fra ...

7 strategic planning models, plus 8 frameworks to help you get started

Strategic planning is vital in defining where your business is going in the next three to five years. With the right strategic planning models and frameworks, you can uncover opportunities, identify risks, and create a strategic plan to fuel your organization’s success. We list the most popular models and frameworks and explain how you can combine them to create a strategic plan that fits your business.

A strategic plan is a great tool to help you hit your business goals . But sometimes, this tool needs to be updated to reflect new business priorities or changing market conditions. If you decide to use a model that already exists, you can benefit from a roadmap that’s already created. The model you choose can improve your knowledge of what works best in your organization, uncover unknown strengths and weaknesses, or help you find out how you can outpace your competitors.

In this article, we cover the most common strategic planning models and frameworks and explain when to use which one. Plus, get tips on how to apply them and which models and frameworks work well together. 

Strategic planning models vs. frameworks

First off: This is not a one-or-nothing scenario. You can use as many or as few strategic planning models and frameworks as you like. 

When your organization undergoes a strategic planning phase, you should first pick a model or two that you want to apply. This will provide you with a basic outline of the steps to take during the strategic planning process.

During that process, think of strategic planning frameworks as the tools in your toolbox. Many models suggest starting with a SWOT analysis or defining your vision and mission statements first. Depending on your goals, though, you may want to apply several different frameworks throughout the strategic planning process.

For example, if you’re applying a scenario-based strategic plan, you could start with a SWOT and PEST(LE) analysis to get a better overview of your current standing. If one of the weaknesses you identify has to do with your manufacturing process, you could apply the theory of constraints to improve bottlenecks and mitigate risks. 

Now that you know the difference between the two, learn more about the seven strategic planning models, as well as the eight most commonly used frameworks that go along with them.

1. Basic model

The basic strategic planning model is ideal for establishing your company’s vision, mission, business objectives, and values. This model helps you outline the specific steps you need to take to reach your goals, monitor progress to keep everyone on target, and address issues as they arise.

If it’s your first strategic planning session, the basic model is the way to go. Later on, you can embellish it with other models to adjust or rewrite your business strategy as needed. Let’s take a look at what kinds of businesses can benefit from this strategic planning model and how to apply it.

Small businesses or organizations

Companies with little to no strategic planning experience

Organizations with few resources 

Write your mission statement. Gather your planning team and have a brainstorming session. The more ideas you can collect early in this step, the more fun and rewarding the analysis phase will feel.

Identify your organization’s goals . Setting clear business goals will increase your team’s performance and positively impact their motivation.

Outline strategies that will help you reach your goals. Ask yourself what steps you have to take in order to reach these goals and break them down into long-term, mid-term, and short-term goals .

Create action plans to implement each of the strategies above. Action plans will keep teams motivated and your organization on target.

Monitor and revise the plan as you go . As with any strategic plan, it’s important to closely monitor if your company is implementing it successfully and how you can adjust it for a better outcome.

2. Issue-based model

Also called goal-based planning model, this is essentially an extension of the basic strategic planning model. It’s a bit more dynamic and very popular for companies that want to create a more comprehensive plan.

Organizations with basic strategic planning experience

Businesses that are looking for a more comprehensive plan

Conduct a SWOT analysis . Assess your organization’s strengths, weaknesses, opportunities, and threats with a SWOT analysis to get a better overview of what your strategic plan should focus on. We’ll give into how to conduct a SWOT analysis when we get into the strategic planning frameworks below.

Identify and prioritize major issues and/or goals. Based on your SWOT analysis, identify and prioritize what your strategic plan should focus on this time around.

Develop your main strategies that address these issues and/or goals. Aim to develop one overarching strategy that addresses your highest-priority goal and/or issue to keep this process as simple as possible.

Update or create a mission and vision statement . Make sure that your business’s statements align with your new or updated strategy. If you haven’t already, this is also a chance for you to define your organization’s values.

Create action plans. These will help you address your organization’s goals, resource needs, roles, and responsibilities. 

Develop a yearly operational plan document. This model works best if your business repeats the strategic plan implementation process on an annual basis, so use a yearly operational plan to capture your goals, progress, and opportunities for next time.

Allocate resources for your year-one operational plan. Whether you need funding or dedicated team members to implement your first strategic plan, now is the time to allocate all the resources you’ll need.

Monitor and revise the strategic plan. Record your lessons learned in the operational plan so you can revisit and improve it for the next strategic planning phase.

The issue-based plan can repeat on an annual basis (or less often once you resolve the issues). It’s important to update the plan every time it’s in action to ensure it’s still doing the best it can for your organization.

You don’t have to repeat the full process every year—rather, focus on what’s a priority during this run.

3. Alignment model

This model is also called strategic alignment model (SAM) and is one of the most popular strategic planning models. It helps you align your business and IT strategies with your organization’s strategic goals. 

You’ll have to consider four equally important, yet different perspectives when applying the alignment strategic planning model:

Strategy execution: The business strategy driving the model

Technology potential: The IT strategy supporting the business strategy

Competitive potential: Emerging IT capabilities that can create new products and services

Service level: Team members dedicated to creating the best IT system in the organization

Ideally, your strategy will check off all the criteria above—however, it’s more likely you’ll have to find a compromise. 

Here’s how to create a strategic plan using the alignment model and what kinds of companies can benefit from it.

Organizations that need to fine-tune their strategies

Businesses that want to uncover issues that prevent them from aligning with their mission

Companies that want to reassess objectives or correct problem areas that prevent them from growing

Outline your organization’s mission, programs, resources, and where support is needed. Before you can improve your statements and approaches, you need to define what exactly they are.

Identify what internal processes are working and which ones aren’t. Pinpoint which processes are causing problems, creating bottlenecks , or could otherwise use improving. Then prioritize which internal processes will have the biggest positive impact on your business.

Identify solutions. Work with the respective teams when you’re creating a new strategy to benefit from their experience and perspective on the current situation.

Update your strategic plan with the solutions. Update your strategic plan and monitor if implementing it is setting your business up for improvement or growth. If not, you may have to return to the drawing board and update your strategic plan with new solutions.

4. Scenario model

The scenario model works great if you combine it with other models like the basic or issue-based model. This model is particularly helpful if you need to consider external factors as well. These can be government regulations, technical, or demographic changes that may impact your business.

Organizations trying to identify strategic issues and goals caused by external factors

Identify external factors that influence your organization. For example, you should consider demographic, regulation, or environmental factors.

Review the worst case scenario the above factors could have on your organization. If you know what the worst case scenario for your business looks like, it’ll be much easier to prepare for it. Besides, it’ll take some of the pressure and surprise out of the mix, should a scenario similar to the one you create actually occur.

Identify and discuss two additional hypothetical organizational scenarios. On top of your worst case scenario, you’ll also want to define the best case and average case scenarios. Keep in mind that the worst case scenario from the previous step can often provoke strong motivation to change your organization for the better. However, discussing the other two will allow you to focus on the positive—the opportunities your business may have ahead.

Identify and suggest potential strategies or solutions. Everyone on the team should now brainstorm different ways your business could potentially respond to each of the three scenarios. Discuss the proposed strategies as a team afterward.

Uncover common considerations or strategies for your organization. There’s a good chance that your teammates come up with similar solutions. Decide which ones you like best as a team or create a new one together.

Identify the most likely scenario and the most reasonable strategy. Finally, examine which of the three scenarios is most likely to occur in the next three to five years and how your business should respond to potential changes.

5. Self-organizing model

Also called the organic planning model, the self-organizing model is a bit different from the linear approaches of the other models. You’ll have to be very patient with this method. 

This strategic planning model is all about focusing on the learning and growing process rather than achieving a specific goal. Since the organic model concentrates on continuous improvement , the process is never really over.

Large organizations that can afford to take their time

Businesses that prefer a more naturalistic, organic planning approach that revolves around common values, communication, and shared reflection

Companies that have a clear understanding of their vision

Define and communicate your organization’s cultural values . Your team can only think clearly and with solutions in mind when they have a clear understanding of your organization's values.

Communicate the planning group’s vision for the organization. Define and communicate the vision with everyone involved in the strategic planning process. This will align everyone’s ideas with your company’s vision.

Discuss what processes will help realize the organization’s vision on a regular basis. Meet every quarter to discuss strategies or tactics that will move your organization closer to realizing your vision.

6. Real-time model

This fluid model can help organizations that deal with rapid changes to their work environment. There are three levels of success in the real-time model: 

Organizational: At the organizational level, you’re forming strategies in response to opportunities or trends.

Programmatic: At the programmatic level, you have to decide how to respond to specific outcomes or environmental changes.

Operational: On the operational level, you will study internal systems, policies, and people to develop a strategy for your company.

Figuring out your competitive advantage can be difficult, but this is absolutely crucial to ensure success. Whether it’s a unique asset or strength your organization has or an outstanding execution of services or programs—it’s important that you can set yourself apart from others in the industry to succeed.

Companies that need to react quickly to changing environments

Businesses that are seeking new tools to help them align with their organizational strategy

Define your mission and vision statement. If you ever feel stuck formulating your company’s mission or vision statement, take a look at those of others. Maybe Asana’s vision statement sparks some inspiration.

Research, understand, and learn from competitor strategy and market trends. Pick a handful of competitors in your industry and find out how they’ve created success for themselves. How did they handle setbacks or challenges? What kinds of challenges did they even encounter? Are these common scenarios in the market? Learn from your competitors by finding out as much as you can about them.

Study external environments. At this point, you can combine the real-time model with the scenario model to find solutions to threats and opportunities outside of your control.

Conduct a SWOT analysis of your internal processes, systems, and resources. Besides the external factors your team has to consider, it’s also important to look at your company’s internal environment and how well you’re prepared for different scenarios.

Develop a strategy. Discuss the results of your SWOT analysis to develop a business strategy that builds toward organizational, programmatic, and operational success.

Rinse and repeat. Monitor how well the new strategy is working for your organization and repeat the planning process as needed to ensure you’re on top or, perhaps, ahead of the game. 

7. Inspirational model

This last strategic planning model is perfect to inspire and energize your team as they work toward your organization’s goals. It’s also a great way to introduce or reconnect your employees to your business strategy after a merger or acquisition.

Businesses with a dynamic and inspired start-up culture

Organizations looking for inspiration to reinvigorate the creative process

Companies looking for quick solutions and strategy shifts

Gather your team to discuss an inspirational vision for your organization. The more people you can gather for this process, the more input you will receive.

Brainstorm big, hairy audacious goals and ideas. Encouraging your team not to hold back with ideas that may seem ridiculous will do two things: for one, it will mitigate the fear of contributing bad ideas. But more importantly, it may lead to a genius idea or suggestion that your team wouldn’t have thought of if they felt like they had to think inside of the box.

Assess your organization’s resources. Find out if your company has the resources to implement your new ideas. If they don’t, you’ll have to either adjust your strategy or allocate more resources.

Develop a strategy balancing your resources and brainstorming ideas. Far-fetched ideas can grow into amazing opportunities but they can also bear great risk. Make sure to balance ideas with your strategic direction. 

Now, let’s dive into the most commonly used strategic frameworks.

8. SWOT analysis framework

One of the most popular strategic planning frameworks is the SWOT analysis . A SWOT analysis is a great first step in identifying areas of opportunity and risk—which can help you create a strategic plan that accounts for growth and prepares for threats.

SWOT stands for strengths, weaknesses, opportunities, and threats. Here’s an example:

9. OKRs framework

A big part of strategic planning is setting goals for your company. That’s where OKRs come into play. 

OKRs stand for objective and key results—this goal-setting framework helps your organization set and achieve goals. It provides a somewhat holistic approach that you can use to connect your team’s work to your organization’s big-picture goals.  When team members understand how their individual work contributes to the organization’s success, they tend to be more motivated and produce better results

10. Balanced scorecard (BSC) framework

The balanced scorecard is a popular strategic framework for businesses that want to take a more holistic approach rather than just focus on their financial performance. It was designed by David Norton and Robert Kaplan in the 1990s, it’s used by companies around the globe to: 

Communicate goals

Align their team’s daily work with their company’s strategy

Prioritize products, services, and projects

Monitor their progress toward their strategic goals

Your balanced scorecard will outline four main business perspectives:

Customers or clients , meaning their value, satisfaction, and/or retention

Financial , meaning your effectiveness in using resources and your financial performance

Internal process , meaning your business’s quality and efficiency

Organizational capacity , meaning your organizational culture, infrastructure and technology, and human resources

With the help of a strategy map, you can visualize and communicate how your company is creating value. A strategy map is a simple graphic that shows cause-and-effect connections between strategic objectives. 

The balanced scorecard framework is an amazing tool to use from outlining your mission, vision, and values all the way to implementing your strategic plan .

You can use an integration like Lucidchart to create strategy maps for your business in Asana.

11. Porter’s Five Forces framework

If you’re using the real-time strategic planning model, Porter’s Five Forces are a great framework to apply. You can use it to find out what your product’s or service’s competitive advantage is before entering the market.

Developed by Michael E. Porter , the framework outlines five forces you have to be aware of and monitor:

Threat of new industry entrants: Any new entry into the market results in increased pressure on prices and costs. 

Competition in the industry: The more competitors that exist, the more difficult it will be for you to create value in the market with your product or service.

Bargaining power of suppliers: Suppliers can wield more power if there are less alternatives for buyers or it’s expensive, time consuming, or difficult to switch to a different supplier.

Bargaining power of buyers: Buyers can wield more power if the same product or service is available elsewhere with little to no difference in quality.

Threat of substitutes: If another company already covers the market’s needs, you’ll have to create a better product or service or make it available for a lower price at the same quality in order to compete.

Remember, industry structures aren’t static. The more dynamic your strategic plan is, the better you’ll be able to compete in a market.

12. VRIO framework

The VRIO framework is another strategic planning tool designed to help you evaluate your competitive advantage. VRIO stands for value, rarity, imitability, and organization.

It’s a resource-based theory developed by Jay Barney. With this framework, you can study your firmed resources and find out whether or not your company can transform them into sustained competitive advantages. 

Firmed resources can be tangible (e.g., cash, tools, inventory, etc.) or intangible (e.g., copyrights, trademarks, organizational culture, etc.). Whether these resources will actually help your business once you enter the market depends on four qualities:

Valuable : Will this resource either increase your revenue or decrease your costs and thereby create value for your business?

Rare : Are the resources you’re using rare or can others use your resources as well and therefore easily provide the same product or service?

Inimitable : Are your resources either inimitable or non-substitutable? In other words, how unique and complex are your resources?

Organizational: Are you organized enough to use your resources in a way that captures their value, rarity, and inimitability?

It’s important that your resources check all the boxes above so you can ensure that you have sustained competitive advantage over others in the industry.

13. Theory of Constraints (TOC) framework

If the reason you’re currently in a strategic planning process is because you’re trying to mitigate risks or uncover issues that could hurt your business—this framework should be in your toolkit.

The theory of constraints (TOC) is a problem-solving framework that can help you identify limiting factors or bottlenecks preventing your organization from hitting OKRs or KPIs . 

Whether it’s a policy, market, or recourse constraint—you can apply the theory of constraints to solve potential problems, respond to issues, and empower your team to improve their work with the resources they have.

14. PEST/PESTLE analysis framework

The idea of the PEST analysis is similar to that of the SWOT analysis except that you’re focusing on external factors and solutions. It’s a great framework to combine with the scenario-based strategic planning model as it helps you define external factors connected to your business’s success.

PEST stands for political, economic, sociological, and technological factors. Depending on your business model, you may want to expand this framework to include legal and environmental factors as well (PESTLE). These are the most common factors you can include in a PESTLE analysis:

Political: Taxes, trade tariffs, conflicts

Economic: Interest and inflation rate, economic growth patterns, unemployment rate

Social: Demographics, education, media, health

Technological: Communication, information technology, research and development, patents

Legal: Regulatory bodies, environmental regulations, consumer protection

Environmental: Climate, geographical location, environmental offsets

15. Hoshin Kanri framework

Hoshin Kanri is a great tool to communicate and implement strategic goals. It’s a planning system that involves the entire organization in the strategic planning process. The term is Japanese and stands for “compass management” and is also known as policy management. 

This strategic planning framework is a top-down approach that starts with your leadership team defining long-term goals which are then aligned and communicated with every team member in the company. 

You should hold regular meetings to monitor progress and update the timeline to ensure that every teammate’s contributions are aligned with the overarching company goals.

Stick to your strategic goals

Whether you’re a small business just starting out or a nonprofit organization with decades of experience, strategic planning is a crucial step in your journey to success. 

If you’re looking for a tool that can help you and your team define, organize, and implement your strategic goals, Asana is here to help. Our goal-setting software allows you to connect all of your team members in one place, visualize progress, and stay on target.

Related resources

Solve your tech overload with an intelligent transformation

9 steps to craft a successful go-to-market (GTM) strategy

Unmanaged business goals don’t work. Here’s what does.

How Asana uses work management to effectively manage goals

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Importance Of Operational Planning For Business Success

by Mike Vestil  

Operational planning is a fundamental process for organizations that aims to align daily activities with long-term objectives.

It entails defining the resources, tactics, and strategies needed to achieve specific goals and anticipating potential challenges.

The planning process needs to be comprehensive, realistic, and flexible to ensure that the final result is achievable and relevant to the organization’s overall mission.

A well-developed operational plan helps organizations implement their strategic plans, manage resources efficiently, mitigate risks, and respond effectively to opportunities as they emerge.

Introduction To Operational Planning

What is operational planning.

Operational planning is a crucial component of any organization’s success. At its core, operational planning is the process of converting strategic plans into tangible actions and results.

This involves devising a comprehensive plan, allocating resources, outlining specific goals, and defining metrics for success.

Essentially, operational planning is the roadmap that guides an organization’s day-to-day activities and ensures that everyone is working toward a common goal.

It is important to note that operational planning is not a one-time event, but an ongoing process that requires constant monitoring and adjustment.

Without effective operational planning, organizations can easily lose focus and direction, resulting in wasted resources, missed opportunities, and ultimately, failure.

Purpose Of Operational Planning

Operational planning is a critical aspect of management that aims to organize and coordinate available resources towards achieving pre-defined goals and objectives.

This section focuses on the purpose of operational planning, which is to ensure that day-to-day activities align with the broader strategic objectives of the organization.

The purpose of operational planning is to provide a framework for effective decision-making, resource allocation, and performance monitoring.

It helps organizations to ensure that all their activities are aligned with the broader goals while enabling effective resource management.

Operational planning also helps to identify the most critical tasks that need to be prioritized to ensure that they contribute to the achievement of the overall strategic objectives.

This includes the determination of timelines and milestones for each task and the allocation of resources to complete them.

The purpose of operational planning is to ensure that all activities are focused on adding value to the organization and that there are no wasted resources.

Additionally, operational planning helps organizations to identify potential challenges and risks that could impede the achievement of their strategic objectives.

This enables them to put in place strategies to mitigate these risks and ensure that they stay on course towards their goals.

Effective operational planning is critical for organizations that want to remain competitive and achieve their strategic objectives.

It helps organizations to allocate resources effectively, make informed decisions, and monitor performance.

A well-defined operational plan provides a blueprint for how an organization will operate, leading to increased efficiency and productivity.

As the business landscape becomes increasingly competitive, effective operational planning is essential for organizations to survive and thrive in today’s highly competitive environment.

Importance Of Operational Planning

Operational planning is an essential process for any business, regardless of its size or industry. It involves setting goals, identifying resources needed, and prioritizing activities to achieve the organization’s objectives efficiently.

The importance of operational planning lies in its ability to provide a roadmap for the future and ensure that the organization stays on track. It allows companies to allocate their resources effectively, identify potential obstacles, and proactively address them.

Additionally, operational planning enhances communication and collaboration among different departments, ensuring that everyone is working towards the same goal. This process enables organizations to adapt quickly to changes and make informed decisions based on real-time data.

Operational planning is critical for achieving short-term and long-term goals, maximizing efficiency, and staying competitive in today’s fast-paced business environment.

Key Concepts

Operational planning process.

The operational planning process is a crucial aspect of any organization’s success. This process is designed to identify and prioritize the key objectives that the organization needs to achieve in order to reach its goals.

The process typically involves five core steps: identifying the goals of the organization, developing strategies to achieve those goals, determining the resources required to execute those strategies, creating an action plan, and finally, monitoring and adjusting the plan as needed.

Each step of the process is critical to ensure that the organization is able to achieve its goals and realize its vision.

The first step of the operational planning process is identifying the goals of the organization. This involves a thorough analysis of the organization’s mission statement and understanding of its core values.

By identifying the goals that the organization wants to achieve, the planning process can then focus on developing strategies to achieve those goals. The second step of the process involves developing strategies that align with the goals of the organization.

These strategies should be specific, measurable, achievable, relevant, and time-bound (SMART), and should consider the organization’s strengths, weaknesses, opportunities, and threats (SWOT).

The third step of the process is determining the resources required to execute the identified strategies. These resources may include human resources, financial resources, material resources, and technological resources.

The fourth step of the process is creating an action plan to guide the organization in achieving its goals. This plan should be comprehensive, including specific tasks, timelines, responsible parties, and expected outcomes.

Finally, the fifth step involves monitoring and adjusting the plan as needed to ensure that the organization stays on track to achieve its goals.

In conclusion, the operational planning process is critical for any organization looking to achieve its goals and objectives. By following the steps outlined above, organizations can create a comprehensive action plan to guide them towards success.

It is important for organizations to regularly revisit and adjust their operational plans based on changes in the internal and external environment to ensure their continued success.

SWOT Analysis Process

SWOT Analysis is a critical element of the operational planning process. It is used to identify an organization’s Strengths, Weaknesses, Opportunities, and Threats.

Strengths and Weaknesses are internal factors that are within the organization’s control, while Opportunities and Threats are external factors outside the organization’s control.

The analysis of these factors helps the organization understand its current situation and make informed decisions about its future.

Identifying Strengths and Opportunities helps the organization build on its positives and take advantage of new opportunities, while identifying Weaknesses and Threats enables the organization to take corrective measures and prepare for potential challenges.

The Strengths element of the SWOT Analysis focuses on the areas in which an organization excels. These may include areas of expertise or unique features of the organization’s products or services.

Weaknesses, on the other hand, are areas in which an organization falls short or struggles. It is essential to identify Weaknesses so that corrective measures can be taken to improve them.

Opportunities and Threats are external factors that may affect an organization’s performance. Opportunities refer to any favorable factors that an organization may capitalize on, such as new market trends or emerging technologies.

Threats, on the other hand, are external factors that can put an organization’s performance at risk, such as economic fluctuations, legal changes or competition.

By evaluating these factors, organizations can build on their Strengths and Opportunities, while taking measures to improve their Weaknesses and mitigate potential Threats.

The SWOT Analysis allows organizations to make informed decisions based on a realistic assessment of their current situation. By identifying Strengths, Weaknesses, Opportunities, and Threats, organizations can focus on the factors that are most critical to their success and develop effective strategies to achieve their goals.

The process also provides organizations with the information required to allocate resources more efficiently and use them to maximum advantage.

By developing a deep understanding of their operational environment, organizations can take timely and effective actions that enable them to achieve their objectives and attain long-term success.

Risk Management In Operational Planning

Risk management in operational planning is the process of identifying potential risks, assessing their likelihood and impact, and developing strategies to mitigate or avoid them.

Risk management is an essential component of operational planning, as risks can have significant consequences, including financial loss, injury, and damage to reputation.

The first step in risk management is identification, which involves identifying all potential risks and categorizing them based on their likelihood and impact. The next step is assessment, where each risk is evaluated in terms of its likelihood and potential impact on the organization.

Once risks have been identified and assessed, the next step is mitigation, which involves developing strategies to either reduce the likelihood of the risk occurring or to minimize its impact. Mitigation strategies might include implementing policies and procedures, investing in training and education, or developing backup plans.

Finally, monitoring is an ongoing process of tracking risks and evaluating whether mitigation strategies are effective. Risk management is a continuous process that requires ongoing monitoring and evaluation to ensure that risks are identified and addressed in a timely and effective manner.

Resource Allocation: An Aspect Of Operational Planning

Resource Allocation is a critical aspect of Operational Planning. It involves the process of distributing and managing resources to achieve the strategic objectives of an organization.

Resource allocation can be divided into four categories, including human resources, financial resources, material resources, and technological resources.

Human resources refer to the people who work for an organization, while financial resources refer to the funds available to an organization for investment. Material resources include raw materials, equipment, and other physical assets necessary for an organization’s operations.

Technological resources include software, hardware, and other tools that facilitate the operations of an organization. Effective resource allocation is vital to any organization, as it helps to minimize waste and increase efficiency, leading to increased profitability.

Benefits Of Operational Planning

Improved efficiency.

Operational planning is a critical element of any organization’s success, and one of its primary benefits is improved efficiency. When an organization streamlines its processes and procedures, it can achieve its goals more quickly and with less waste.

Improved efficiency means that an organization can complete more work in less time or with fewer resources, which frees up time and money for other projects or initiatives. There are several strategies that organizations can use to improve their efficiency, including automation, standardization, and process optimization.

Automation involves using technology to automate routine tasks, which reduces the workload on staff and ensures that processes are completed more quickly and accurately.

Standardization involves developing and enforcing consistent processes and procedures across the organization, which reduces confusion and errors.

Process optimization involves analyzing and improving the organization’s processes to maximize efficiency and minimize waste.

Another way that operational planning can lead to improved efficiency is through better resource utilization. By planning carefully for the use of resources such as staff, equipment, and materials, organizations can ensure that these resources are used in the most effective and efficient way possible.

This may involve prioritizing projects based on their importance or urgency, scheduling staff and equipment to minimize downtime, and using just-in-time inventory management to minimize waste.

Better resource utilization can also help organizations respond more quickly to changing circumstances, such as unexpected increases in demand or supply shortages. By having a clear plan in place for how resources will be used, organizations can react more quickly and effectively to these types of challenges.

Effective risk management is another key element of operational planning that can help improve efficiency by minimizing the impact of potential risks. Organizations can use a variety of strategies to manage risk, including risk assessment, risk mitigation, and risk transfer.

Risk assessment involves identifying potential risks and assessing their likelihood and potential impact on the organization. Once risks have been identified, organizations can take steps to mitigate or transfer them.

Mitigation strategies may include implementing additional controls and procedures to reduce the likelihood or impact of a risk, while transfer strategies may involve purchasing insurance or outsourcing certain activities to third-party providers.

Improved communication is another critical element of operational planning that can help improve efficiency. By ensuring that stakeholders are informed and engaged throughout the planning process, organizations can reduce misunderstandings and ensure that everyone is working towards the same goals.

Communication strategies may include regular meetings, newsletters or other communication materials, and training sessions to ensure that staff are aware of the organization’s goals and objectives.

Effective communication can also help organizations respond more quickly to changing circumstances, by ensuring that everyone is aware of the organization’s priorities and can adjust their work accordingly.

Finally, operational planning can help organizations make better decisions by providing them with the data and insights they need to make informed choices.

By collecting and analyzing data on key metrics such as productivity, quality, and customer satisfaction, organizations can identify areas where they need to improve and develop strategies to address these issues.

By having a clear understanding of their strengths and weaknesses, organizations can make better decisions about where to allocate resources and which projects to prioritize.

Improved decision-making can help organizations achieve their goals more quickly and with less waste, by ensuring that resources are focused on the areas where they will have the greatest impact.

Better Resource Utilization

Better resource utilization is a crucial aspect of operational planning that companies need to consider to make the most of their resources. Resource utilization refers to the ability to use available resources effectively and efficiently to reach organizational goals.

This is not only cost-effective but also critical in ensuring that companies remain competitive in today’s market. By leveraging technology, companies can gain insights into their operations, and identify areas that need improvement, such as wastage or underutilization of resources.

This helps in making decisions that lead to improved operational efficiency and reduced costs.

Operational planning also enables companies to optimize their workforce, improve production processes, and manage resources efficiently. Automation and digitization can help to reduce human errors and repetitive tasks, freeing up valuable time for employees that can be utilized for more productive tasks.

It also allows for the implementation of real-time resource management, which ensures that resources are allocated effectively based on priority and need. This ensures that the right team is available at the right time for the right project.

Another way to improve resource utilization is through capacity planning. Companies must be aware of their production capacity, and plan accordingly to avoid delays, overproduction, or underutilization of resources.

They need to take into account factors such as customer demand, lead times, inventory levels, and production capacity. This enables accurate planning and forecasting, and ensures that companies are prepared to meet customer demand while optimizing resources.

Operational planning also involves the implementation of lean manufacturing practices, which are aimed at reducing waste and increasing productivity. This includes standardizing work processes, implementing continuous improvement, and eliminating redundancies in operations.

By focusing on the efficient delivery of value to customers, companies can create a culture of efficiency that permeates throughout the organization.

In conclusion, operational planning is critical in achieving better resource utilization, which leads to increased efficiency and reduced costs. The implementation of technology, capacity planning, and lean manufacturing practices are just a few ways that companies can optimize their resources to achieve organizational goals.

By focusing on better resource utilization, companies can improve operational efficiency, enhance customer satisfaction, and remain competitive in today’s market.

Effective Risk Management

Effective risk management is an integral part of operational planning, ensuring that businesses are equipped to handle any challenges that may arise. Effective risk management allows businesses to identify potential risks and develop strategies to mitigate them.

This helps businesses save time, money, and resources by addressing problems before they become serious issues.

There are several key steps that businesses can take to effectively manage risk. One important step is to identify the risks that your business may face, both internal and external. This may include identifying potential threats to your business, such as data breaches, natural disasters, or economic downturns.

Once risks have been identified, businesses can then develop and implement strategies to mitigate those risks. This may involve developing policies and procedures to prevent or reduce the likelihood of a risk occurring, such as implementing cybersecurity measures to protect against data breaches, or having backup systems in place in case of a natural disaster.

Another important aspect of effective risk management is monitoring and evaluating risks. This involves regularly reviewing and analyzing the effectiveness of risk management strategies, and making adjustments as needed.

This can help ensure that your business is constantly improving its ability to manage risk and adapt to changing circumstances.

Overall, effective risk management is essential for businesses looking to operate efficiently and effectively. By identifying and mitigating potential risks, businesses can save time, money, and resources, while also improving their ability to adapt to changing circumstances and stay ahead of the curve.

Improved Communication

Improved communication is a vital component of any operational plan. Without proper communication, tasks may go uncompleted, deadlines may be missed, and resources may be wasted.

Effective communication can help ensure that everyone on the team is aware of their responsibilities and has access to the information they need to carry out their tasks.

One way to improve communication is to establish regular meetings or check-ins to share updates and discuss any issues or concerns. These meetings can also be used to set expectations and ensure that everyone is on the same page.

Another way to improve communication is to use technology to facilitate collaboration and information sharing. Tools like project management software, instant messaging, and video conferencing can help teams stay connected and informed, regardless of their physical location.

Collaborative tools can enhance communication in several ways, including real-time communication, document sharing, and progress tracking.

Effective communication also requires clear and concise messaging. This means that communication should be targeted, specific, and avoid ambiguity.

When important information is communicated clearly, team members can quickly understand the expectations and requirements of their tasks, thus reducing the risk of confusion and errors.

To facilitate clear communication, it is essential to establish a common language and terminology, as well as clear and concise instructions.

In summary, improved communication is a crucial aspect of any operational plan. By facilitating frequent communication, using technology to enhance collaboration, and ensuring clarity and conciseness in messaging, team members can work together more efficiently towards achieving their goals.

Effective communication can also help identify and resolve issues quickly, allow for timely adjustments in the plan, ultimately leading to the success of the entire operation.

Better Decision Making

Operational planning is crucial for any organization. It enables organizations to make significant progress in terms of productivity, profitability, and growth.

A crucial subsection under operational planning is the aspect of better decision making. Decision making is a fundamental aspect of any organization, and ultimately the success or failure of the organization rests on the quality of its decisions.

Better decision-making is a byproduct of the operational planning process. It involves assessing and analyzing options based on data-driven insights, organizational goals, external factors, and industry trends.

Operational planning facilitates better decision-making by providing a comprehensive framework for evaluating strategic options. The process involves establishing clear objectives, identifying resources and constraints, analyzing resource allocation, and monitoring and evaluating progress.

This methodology allows organizations to make informed decisions and implement them effectively to meet their objectives. A well-executed operational plan ensures that decision-makers have the necessary information to make sound, data-driven decisions.

It also provides decision-makers with the ability to quickly identify emerging opportunities and threats, creating a more dynamic and competitive organization.

Better decision-making is also critical for effective problem-solving. Operational planning approaches challenges in a systematic and organized way, ensuring that organizations tackle issues with the necessary resources, tools, and knowledge.

Effective problem-solving is a key aspect of better decision-making, as it allows organizations to identify and address issues quickly and efficiently.

Operational planning allows organizations to adopt proactive strategies and develop contingency plans, ensuring that the organization can respond to any situation appropriately.

A well-crafted operational plan also allows organizations to optimize their resource allocation, reducing waste and redundancy. By understanding the organization’s strengths and limitations, as well as external factors, organizations can choose to invest in areas that will yield the highest return on investment.

Better resource utilization implies the efficient allocation of resources to the organization’s strategic objectives. Operational planning provides a comprehensive understanding of the organization’s resource allocation, ensuring that decisions are made with the necessary foresight and accountability.

In conclusion, better decision-making is a crucial aspect of operational planning. It is pivotal to the success of any organization and enables organizations to make informed decisions using data-driven insights.

Better decision-making also enables effective problem-solving, optimizing resource allocation, and reducing waste.

An operational plan allows organizations to craft a systematic and organized approach that ensures the organization remains dynamic and competitive.

Investing in operational planning is, therefore, a strategic move for any organization that wants to grow, remain sustainable, and remain competitive in today’s fast-paced world.

Challenges Of Operational Planning

Resistance to change.

Resistance to change in organizational planning can hinder the best-laid strategies from seeing completion.

Employees, staff, and even systems can object to the new policies and procedures introduced. It is an emotional subject that is often stoked by fear of the unknown and a disconnect with the company’s objectives.

Resistance to change can manifest in several ways, including passive and active resistance. Passive resistance is where employees agree to the new approach, but do not fully engage with the new policies, often performing the bare minimum to fulfill obligations.

Active resistance is where employees actively work against the new processes, causing delays and negative impacts on the entire organization.

To overcome resistance, organizational leaders should approach the situation in a clear and concise manner, using a communication strategy that is two-way, informing employees of the context behind proposed changes, highlighting the benefits, and addressing their concerns.

Leaders should enact policies and changes using a phased approach, helping employees adjust to the new environment gradually. Change management programs can also prepare the workforce psychologically and provide tools and resources to make them more efficient in the new system.

Resistance to change can be reduced when leaders adopt an approach focused on consultation, participation, and inclusiveness, which give employees a sense of ownership of changes implemented.

Lack Of Resources

In operational planning, the lack of resources can be a significant barrier to implementing changes effectively. When an organization initiates and implements a new operational plan, it needs resources such as skilled personnel, technology, equipment, and finance to support the process.

A lack of these resources can make it challenging to carry out a plan effectively. As such, those overseeing the planning process should ensure that resources necessary for realizing the set objectives have been identified, allocated, and secured in advance.

Additionally, constraints such as financial limitations and workforce unavailability may also impact the effectiveness of the planned operational changes. When resource limitations occur, management may need to explore alternative methods or approaches to achieve the desired outcomes.

These may include seeking further funding, adopting new technology, or outsourcing services required for implementing the plan.

Moreover, limited resources can curtail employee morale, leading to decreased productivity, resistance, and skepticism towards the changes.

It is crucial to build awareness among the staff regarding the benefits of the new plan and how it will truly impact their lives, thereby increasing support and motivation towards its execution.

Furthermore, organizations can monitor the effectiveness of the changes regularly, ensuring that they are getting the required results and addressing any issues that may arise promptly.

In conclusion, a lack of resources can hinder the effective implementation of operational plans. It is important that organizations identify and allocate the necessary resources to achieve their objectives, with alternative approaches considered if needed.

Additionally, it’s important to communicate with employees to understand how the changes will impact them and increase stakeholder support.

Monitoring the effectiveness regularly can also allow the organization to the prompt correction of any course deviations that could have come up during the implementation process.

Inadequate Information

Operational planning is a crucial process that is essential for achieving business goals and objectives. However, there are several factors that can hinder effective operational planning, and inadequate information is one of them.

Inadequate information refers to the lack of accurate and reliable data that is required for effective planning. When there is insufficient data, it becomes difficult for managers to make informed decisions, which can lead to poor outcomes.

There are several reasons why inadequate information can occur, including poor data collection, inaccurate data, and insufficient resources.

Poor data collection can occur due to the lack of proper tools and techniques for data collection. Inaccurate data can occur due to poor data validation and verification processes, while the lack of resources can limit the ability to collect and analyze data adequately.

If there is insufficient data, it can be difficult to make accurate predictions and forecasts, which can lead to poor decision-making. Inadequate information can also lead to poor resource allocation, as managers may allocate resources based on incomplete or inaccurate information.

Additionally, it can lead to delays in projects and initiatives, as managers need to spend additional time collecting the necessary data. The lack of accurate and reliable information can also increase the risk of making incorrect assumptions or judgments, which can have severe consequences on the business.

To address inadequate information, businesses need to invest in proper data collection tools and techniques, such as automated data collection software and data validation and verification tools. They also need to ensure that data is accurate and reliable by implementing proper data governance processes.

This can include regular data audits, data cleansing, and data validation. In addition, businesses can collaborate with other organizations to collect and share data to increase the quality and completeness of their data sets.

In conclusion, inadequate information can significantly hinder operational planning and decision-making. It is essential for businesses to invest in proper data collection tools and data governance processes to ensure that they have accurate and reliable data for effective planning.

By addressing inadequate information, businesses can improve their decision-making processes and achieve their goals and objectives.

Unforeseen Circumstances

Unforeseen circumstances can derail even the most carefully crafted operational plans. Given the dynamic nature of business and the many variables that can affect outcomes, operational planners must be prepared to adapt to unforeseen events in order to maintain efficiency and relevance.

Common challenges in this area include shifts in market demand or technological advances, environmental factors that can impact supply chains, and unexpected personnel changes or turnover.

Effective operational planning requires a focus on risk management and contingency planning, including the development of alternative scenarios and the establishment of clear communication channels to ensure that unforeseen circumstances are swiftly addressed.

It is also essential to create a culture of flexibility and resilience within the organization, fostering a mindset of continuous improvement and a willingness to adapt to new circumstances.

By taking these steps, operational planners can minimize the impact of unforeseen circumstances on their plans and ensure that their organizations remain agile and adaptable in the face of change.

Ineffective Implementation

Operational planning is an essential process that helps organizations achieve their goals and objectives by ensuring that the necessary resources and strategies are implemented efficiently.

However, despite its importance, operational planning can sometimes fail due to a variety of factors that hinder its effective implementation. One of the most critical issues that organizations face when it comes to operational planning is ineffective implementation.

Ineffective implementation often arises due to poor communication, inadequate training, and lack of accountability. For example, if employees are not properly trained on the new procedures or are unclear about their roles and responsibilities, they are likely to make mistakes, which can result in delays and increased costs.

Additionally, if there is no clear communication plan in place, misunderstandings can occur, leading to confusion and further delays. To avoid these pitfalls, organizations must ensure that all stakeholders are adequately trained, and a clear communication plan is in place to facilitate the implementation process.

Summary Of Operational Planning

Operational planning is an essential process used by organizations to develop, implement, and manage their day-to-day activities to achieve their strategic goals. It is a critical component of any successful business strategy, as it enables organizations to effectively allocate resources, make informed decisions, and optimize operational efficiency.

The process involves identifying the organization’s objectives, assessing the current situation, developing strategies, and implementing action plans to achieve the desired outcomes. The success of operational planning relies on continuous evaluation and improvement, communication, and collaboration among all stakeholders.

Operational planning involves a set of key activities that include resource allocation, risk management, performance measurement, and continuous improvement. Effective resource allocation involves the allocation of personnel, time, and financial resources to achieve the desired outcomes efficiently.

Risk management involves identification, analysis, and mitigation of potential risks that may impact operations. Performance measurement involves monitoring and evaluating the effectiveness and efficiency of operations to identify areas for improvement.

Continuous improvement involves developing and implementing strategies to improve operations’ effectiveness and efficiency continually.

Operational planning is critical to the success of any organization, as it provides a roadmap for achieving strategic goals by aligning day-to-day activities with the overall organizational objectives. The process enables organizations to optimize operational efficiency, reduce waste, and manage risks effectively.

It also provides a framework for communication and collaboration among all stakeholders, ensuring that everyone is on the same page and working towards the same objectives.

To ensure the success of operational planning, organizations must adopt a systematic and comprehensive approach that involves all stakeholders, including top management, departmental heads, employees, suppliers, and customers.

Frequent communication and collaboration are essential to ensure that everyone is aware of their roles and responsibilities and working towards the same objectives.

It is also essential to continuously monitor and evaluate operational performance to identify areas for improvement and make necessary adjustments to the operational plan.

In conclusion, operational planning is a critical process that enables organizations to achieve their strategic goals by aligning day-to-day activities with the overall organizational objectives.

The process involves identifying objectives, assessing the current situation, developing strategies, and implementing action plans to achieve the desired outcomes.

Effective operational planning involves resource allocation, risk management, performance measurement, and continuous improvement.

To ensure the success of operational planning, organizations must adopt a systematic and comprehensive approach that involves frequent communication and collaboration among all stakeholders and continuous monitoring and evaluation of performance.

Recommendations Of Operational Planning

Based on the preceding discussion, the recommendations for operational planning are essential for its successful implementation.

First, companies must establish a clear and concise mission statement that specifies the organization’s objectives and goals. This step provides a framework for decision-making and ensures that all stakeholders are aligned towards a common goal.

Second, companies should involve all relevant departments and personnel in the planning process. This approach ensures that the plan considers the perspectives, input, and concerns of all stakeholders, leading to a more robust and implementable strategy.

Third, companies should regularly review and evaluate their operational plans, particularly in light of changing market and environmental conditions. This step ensures that the plan remains relevant, up-to-date and continues to support the organization’s goals. Furthermore, it gives organizations the opportunity to identify and address areas that require improvement.

Fourth, organizations that are geographically dispersed or have multiple locations, should emphasize the importance of coordination and communication across units. This approach reduces the likelihood of redundancies, errors, and miscommunication that can inhibit the achievement of goals.

Fifth, organizations should allocate sufficient resources, including financial, human and technological, to operational planning, to ensure that the plan is adequately implemented.

Lastly, companies should integrate operational planning with other business processes, such as risk management, performance management, and resource allocation, to create a holistic and integrated business strategy.

By following these recommendations, companies can optimize their operational planning process and increase their chances of achieving success.

Operational Planning – FAQs

Operational planning is the process of selecting objectives and identifying strategies, resources, and actions required to achieve those objectives in order to meet an organization’s goals.

What Are The Steps Involved In Operational Planning?

The steps involved in operational planning include analyzing the situation, setting objectives, identifying options, evaluating alternatives, selecting the best option, and implementing the plan.

What Are The Benefits Of Operational Planning?

The benefits of operational planning include increased efficiency, improved communication, better resource management, improved decision-making, increased flexibility, and better control over operations.

What Are The Challenges Of Operational Planning?

The challenges of operational planning include uncertainty, resource constraints, complexity, resistance to change, and the need to balance short-term goals with long-term objectives.

What Is The Difference Between Strategic Planning And Operational Planning?

Strategic planning is focused on developing long-term goals and objectives, while operational planning is focused on detailed planning and implementation of specific actions to achieve those goals in the short-term.

What Role Does Technology Play In Operational Planning?

Technology plays a critical role in operational planning by providing tools and resources to assist with data analysis, communication, resource management, and monitoring and evaluation of operational activities.

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Operational Planning: Meaning, Examples And Benefits

Adil holds a managerial position at an organization that manufactures railway wagons and is looking to increase production and revenue…

Adil holds a managerial position at an organization that manufactures railway wagons and is looking to increase production and revenue by 50% over the next five years. Adil and his team are tasked with creating a plan that includes marketing, sales and operations goals. He understands that the operations section of the plan will involve several components, including manufacturing, procurement, warehousing and transportation.

Adil has a clear strategy for the operational planning segment. He entrusts Shalini with opening up two more production lines at the company’s Chennai facility to increase production. He puts Harsh on building a new factory at Ranipet, Tamil Nadu, with a total capacity of making 50 passenger cars every month to support production increases over the next five years. Saba is given the responsibility of diversifying the supply chain to ensure all materials are procured from no less than three vendors. Roshan is tasked with increasing warehouse space to accommodate supplies and product output from the new production lines. Finally, Heena is entrusted with expanding transportation partnerships to fulfill the goal of increasing shipping volumes.

Owing to Adil’s meticulous operational planning and his team’s efficient execution, the firm is able to increase its production and revenue according to its goals significantly.

What Is Operational Planning?

Examples of operational planning in management, benefits of operational planning.

Before we delve any deeper into the subject, it’s important to understand the meaning of operational planning and what it involves.  Operational planning is a method a department or team uses to take the company’s strategic plan and turn it into a detailed map broken up into various components. This map, called the operational plan, documents the team’s exact steps within specified time periods to reach each goal. Such a plan is made with a focus on the future to outline budget allocations, departmental activities and targets for the next year to three years. The operational planning meaning becomes clearer when we understand that the operations segment is but one component of a larger strategic plan. Adil was well aware of this as he has years’ worth of experience in operational planning in management .

In operational planning , it’s essential to record each team member’s responsibilities for the fiscal year in detail. How detailed the plan is will depend upon the projected timeline for goal completion and how fast the team works. For businesses that need to hit their targets quickly, the plan should be designed for a six-month timeline. For long-term goals, operational planning should be done for the whole fiscal year.

Now that we’ve covered the meaning of operational planning , let’s look at some examples of operational planning in management and what they entail.

Organizations can’t function without operations. Let’s explore some examples of operational planning which many companies are incorporating into their business models.

Production Planning

This type of operational planning in management is geared towards mapping a business’s output. Here the focus is primarily on using labor and capital intelligently to make products that can be sold profitably. Take, for instance, a frozen yogurt manufacturer that creates 10 different flavors within just one facility. Operational planning here will involve organizing supplies and streamlining production lines, work shifts and warehouse space to maintain manageable overhead costs.

Capability Planning

Operational planning is required to identify the purpose of a business and then create a roadmap for building on its capabilities. For example, a private taxi company evaluating its own business capabilities will devise a plan to maintain its fleet better and upgrade operations to enhance the safety of women passengers.

Sales Planning

Operational planning is crucial for matching sales targets with production capabilities. For instance, if a makeup brand wants to run a promotional campaign that could grow sales by 150%, only tight operational planning will be able to determine whether the company’s factories can boost production to such a degree.

Going over a few key examples of operational planning in management would be helpful to examine how the process actually helps. Let’s look at a few benefits of operational planning .

Without operational planning in management , businesses would run inefficiently and incur losses. Planned operations are a company’s lifeblood. Here are some key benefits of operational planning .

Provides Clarity

Among other things, operational planning ensures everyone on the team has a clear idea about the work to be done on a monthly, weekly and even daily basis. This helps maintain focus and increase efficiency.

Provides A Roadmap

Achieving long-term goals becomes much easier with operational planning . Productivity increases when team members have a detailed plan to follow; this also helps maintain accountability.

Reduces Delay

With a clearly charted-out path, employees know how much ground they have to cover by the end of each day. This helps them manage their time better and stay on schedule, thereby producing quality and timely work.

Good operational planning benefits organizations greatly. Harappa’s Rise In An Organization program is designed to help ambitious professionals become ace planners of operations. Under the guidance of a stellar faculty that takes you through 17 in-depth lessons, you’ll learn to inspire trust, lead with influence and become a reliable team player who gets things done. With the help of frameworks such as The Trust Equation and The Flywheel Effect, you’ll develop skills that equip you to manage projects expertly, adapt to situations instinctively and foster trust.

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Operational Planning and Management

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Organisational strategic targets are the overall aims of the whole organisation. When implementing plans, the objectives and activities of each division, department, office, team and individual need to be aligned to support these aims. This is why operational management and planning is vital. It takes the overall organisational strategic targets and translates them into daily, weekly, and monthly actions that move the organisation closer to its longer-term goals. Organisational targets could include things such as:

• increasing sales by 20% over two years
• reducing landfill waste by 40% over five years
• being the number one retailer in a specialist area – e.g. clothing, food or holidays
• having excellent customer feedback with at least 95% positive feedback from satisfaction surveys
• introducing new technology and having it tested and fully up and running within three months
• expanding the business into another country
• restructuring the business to make it more efficient and profitable
• working towards bidding for a large government contract
• recruiting and retaining the best staff in the industry
• the key components of operational management
• the components of an operational plan
• the importance of contingency planning
• policies, processes and procedures that affect operational planning
• the links between business strategy and operational planning
• how sales and marketing plans contribute to operational plans