opening lines for resume cover letter

How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

Protect your data

This site uses cookies and related technologies for site operation, and analytics as described in our Privacy Policy . You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

How to Start a Cover Letter That Grabs Attention

11 min read · Updated on August 03, 2021

Get your cover letter off to a strong start by addressing it appropriately, greeting your reader, and writing a memorable opening sentence.

In this age of digital job postings and applicant tracking systems, many believe that a cover letter is no longer expected or necessary--but thinking this can put your job application at risk. It's imperative to know how to write a cover letter , and how to do it well.

While there are many mixed messages out there about cover letters, one that's well-written can still put you ahead of other job candidates and sometimes be the deciding factor that gets you hired in that it gives the hiring person a good first impression of you. 

In fact, unless the job posting specifically states that no cover letter is required (in which case the posting instructions take precedence), you should always plan to include a cover letter with your application.

What is a well-written cover letter ? One that grabs attention right from the start with the correct company name and address, the proper greeting, and a memorable opening sentence.  

Addressing a cover letter (including an email)

Always place the company's name and address just before the greeting. If at all possible, find and include the name of the recruiter or hiring manager. (More on this coming up.) 

Use the same heading, font type, and font size as your resume to create a feeling of organization and flow. 

As for your name and contact information, there are several acceptable options. Remember that your name is the thing that immediately grabs attention, so make sure it's there along with the contact details. 

Add only your name, phone number, and email address just above the company information as shown below. This gives a recruiter two ways to contact you at a glance. Leave a space between the end of your information and the start of the section with the company's details. 

Here is an example of the layout:

[Your Name]

[Contact Phone Number]

[Email Address]

[Name of Recruiter/Hiring Manager]

[Street Address]

[City, State ZIP]

Dear [Name],

Or you can choose to add more information if you like.

Use your name, full address, phone number, and email address in this same space at the top.

[Your Street Address]

[Your Contact Phone Number]

[Your Email Address]

Use either Option 1 or 2 under your signature line at the bottom of the cover letter.

When I was a recruiter, I liked having all the candidate's information all  in the same place rather than broken up between the top and bottom of the cover letter, so I suggest choosing one or the other. It just makes life easier for the person (or system) reviewing your cover letter. 

This information would generally be on a separate cover letter attached to an email. In this case, keep your email brief, and simply use a closing (Sincerely) with your first and last name at the end of the email.

However, if the email is actually the cover letter then choose one of the options above and use it in the actual email.

The correct cover letter greeting

Believe it or not, this can be what ends your job prospects with that particular organization. People take pride in their names and in their gender status. Depending on the hiring person, they could feel insulted if you get it wrong, especially because you might have found this information with a little research or didn't opt for something gender neutral.

Use the hiring manager's name

You can find the hiring person's name in any number of places. Here's an excerpt from another TopResume cover letter article with more detailed information.

If you're not given the name of the hiring manager, here are some effective ways to discover their name by using:

The job description: Check this document for the hiring manager's name. While it's not generally listed, you never know. If it's not obvious, there's also a trick to quickly discover an email in the job description that might contain the name; while in the document, press Ctrl +F or run Command + F and search for the @ symbol.

An email address: If you discover an email address, it may not have a full name but rather a first initial and last name or just a first name like [email protected] or [email protected]. A Google search combining the person's name as shown in the email and the company name might find you the person's full name.

 A LinkedIn post: A name connected to the LinkedIn job posting is probably that of the hiring professional who posted it, so use that name in your greeting.

The supervisor's title: It's more likely that a job description will list who the new hire will report to — such as the director of accounting — without listing a name. In this case, there are several search options:

Search the company's website for listings of staff members by title.

Run an advanced LinkedIn or Google search for all directors of accounting at that specific company.

Check with your network for someone who might know the person's name or search the appropriate professional networking sites.

Contact the company by phone or email. Tell them you're applying for [job title] and want to address your cover letter to the right person.

Use job titles/department names if necessary

When asked about how to address a cover letter effectively , one of our TopResume Writers states, “ As a general rule, I always stay away from anything approaching 'To Whom it May Concern' (this may be obvious).”

Next, unless you are absolutely sure of the person's gender or gender preference, don't use “Mr.” or “Ms.” in your greeting. I also advise against using “Mrs.” at any time, since you generally can't discern a woman's marital status. 

You can also use the person's job title if you have it along with their last name: 

Hello Director Smith

Greetings Vice President Jones

Hi Accounting Manager Johnson

If you only have the person's job title or their general department from the job description, consider these options:

Dear Head of Design

Hello IT Department

To Company ABC Recruiter/Hiring Professional

Hello Marketing Hiring Team

Greetings Customer Support Hiring Group

Professional titles such as “Professor” or “Dr.” are definitely acceptable as a cover letter salutation and should be used with last names as a sign of respect. Be on the lookout for these and other titles to include.

If after all this you still don't have a name, job title, or department name, simply use Dear Hiring Manager.

Stay Professional

There's another less-common scenario worth mentioning: You already know and are on a first-name basis with the hiring manager. In this situation, I recommend staying with a formal greeting using the person's last name. 

You never know who else is going to see your cover letter, and accusations of potential favoritism (even if false) will hurt both you and the hiring manager. Always be professional in the hiring process.

Never Leave It Blank

All these greeting options may seem awkward, but they are much better than using the wrong name or gender in your greeting, or worse: adding no greeting at all. 

There's no reason to leave the greeting blank when there are so many options that can be used effectively in how you write your cover letter. Including a greeting, even a general one, will impress any hiring professional and greatly improve your chances of moving along in the hiring process.

Punctuate properly

In truth, it doesn't really matter what punctuation you use in your cover letter greeting. Generally a comma or a colon are equally acceptable after the person's name. However, don't include a comma between the words of greeting ( Dear/Hello/Greetings ) and the person's name and/or title.

This is correct for both a separate cover letter and an email as a cover letter.

Check (and check again) before you hit “send”

As a job applicant, it's generally fine to re-use the same cover letter for similar or even non-similar positions. However, you must make it a habit to review each cover letter thoroughly before you submit it.

Double and triple check that you've used the correct hiring manager name/company in both the address area and the greeting. The minute a recruiter/hiring manager sees a different name and company than their own, the cover letter--along with your resume and hopes for that job--will be thrown in the trash.

Next, be sure the position title matches the company. You might get by with this mistake, but a good recruiter will catch it and potentially toss your application.

Finally, review the body of the letter to know that you've included the right set of experience and skills for that job. The section below offers more details on this.

Crafting a great opening sentence

Your cover letter opening sentence should make it obvious to the reader that you're applying for that company's specific position. 

This means you should include the job title in your first line. “Always include the position you are applying for,” says TopResume writer Brandon C. “Customize this sentence to make the rest of the cover letter feel custom as well - even if there is nothing else that you change as you use it for different applications.” 

If the positions you're after are very similar, there's really no need to change other parts of the letter except the hiring manager name and position title--but it's always in your best interests to make sure.

When cover letter changes matter

Start by reviewing all your job descriptions against each other, looking closely and the skill requirements. If it appears that each job is looking for pretty much the same skills and experience, you can use the one cover letter for each of those applications (remembering to change the specifics mentioned above).

However, if you spot any major difference in what's required for each role you will want to change each cover letter to point out that you possess those specific skills and qualifications. If a company wants product development experience and you don't show them that or show completely unrelated skills from a generic cover letter, you likely won't get the job.

Also, check the education requirements for each role, and adjust that accordingly on your cover letter.

Once you have a basic cover letter, it only takes a few minutes to review and change any parts that show you to be a well-qualified candidate for the job.

Good opening sentence examples 

Here are some additional examples of strong cover letter opening sentences from TopResume writers.

I like to begin by introducing the customer as who they are as a professional, including their line of work and a few adjectives. For example: "As an executive product development professional with a passion for transforming new concepts into finalized, breakthrough products and solutions, I am an ideal candidate for your (Job Title) opening."

If someone is a recent grad or new to the workforce, I tend to highlight their recent degree, a few transferable skills, and/or their passion for whatever industry they're trying to tap into.

Niki Beaulieu, Senior Resume Writer

I would always recommend something along the lines of, "As a dedicated and established leader in (career field) with a passion for driving (specialty) operations, I eagerly submit the attached resume in hopes of joining your organization as a valuable member of your (specified field) team."

This is of course just one example, and this particular opening could be broken up in a multitude of ways as well.

Brandon C., TopResume Writer

There are a variety of ways to create your opening sentence, but as the above examples show you should include whatever specifics make sense and will get you noticed, including:

Your current or desired career field

Specific skills applicable to the job

Related work experience

Related education

On-going career goals

And it bears repeating: Always include the correct position title, company name, and greeting.

One final note: Since this article focuses on starting a cover letter, you might want to check out some good sources on how to effectively complete the cover letter , including additional paragraphs and the best way to close your letter. You might also want to review another great article on how to avoid cover letter mistakes .

To sum up, hiring managers do read cover letters , so always plan to include one with your application. It will help you stand out from the crowd and improve your chances of getting hired.

Is your cover letter is cutting it?  Our resume writers don't just help you with your resume . 

Recommended Reading:

What You Should Include in a Cover Letter For a Job  

Ask Amanda: How Do I Write a Great Cover Letter?

• How to Address a Cover Letter to Recruiter or Hiring Manager

Related Articles:

7 Best Problem-Solving Skills for Your Resume + Examples

7 best time management skills on a resume (with examples)

Highlighting Writing Skills on Your Resume

See how your resume stacks up.

Career Advice Newsletter

Our experts gather the best career & resume tips weekly. Delivered weekly, always free.

Thanks! Career advice is on its way.

Share this article:

Let's stay in touch.

Subscribe today to get job tips and career advice that will come in handy.

Your information is secure. Please read our privacy policy for more information.

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

Hungry for more?

How to write a professional resume summary [+examples], how to put your education on a resume [+examples], how to describe your work experience on a resume [+examples], let your resume do the work..

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

Cover Letter Opening Sentences to Start Your Cover Letter

Let’s say you’ve used an  online cover letter builder  and created a cover letter, that’s great; but wait, before you send your cover letter off, let’s double check the cover letter’s opening sentence.

If your cover letter opener looks exactly like your original template, you absolutely need to read this article:

To Whom It May Concern,

I am writing to you to apply for the position of _______ at the company _______ advertised on… Zzz…

Oops, sorry. That was just the hiring manager taking their afternoon nap.

While it’s really important that the hiring manager knows why you’re writing to them, your cover letter opening sentence shouldn’t put them to sleep.

Here’s a breakdown of three unique cover letter opening sentences that will inspire you to write a cover letter that will get noticed, not snored on.

1. Cover Letter Opening Sentence #1: Match the Brand You’re Applying For

All I ever wanted to do when I was growing up was bake pie. Luckily, my passion developed into a lifelong love of (and need for) long distance running, which is why I’m thrilled to apply for the Public Relations Manager position at the Adidas running department.

While this cover letter opening sentence clearly shows the purpose of the cover letter (to apply for the Public Relations Manager position at Adidas), it’s still fun, unexpected, and impassioned. The unique writing style suits the youthful tone and branding of the athletics industry.

This cover letter opener also uses a little humor, which is important when applying for a position that generally looks for candidates who are outgoing and charismatic, such as a Public Relations Manager.

2. Cover Letter Opening Sentence #2: Stay On-Point and Professional

I’m famous among my friends for two things: orienteering in the woods and being a computing whiz, so I know I’d be a great fit as a web developer for your map reading app.

This cover letter opening sentence grabs the hiring manager’s attention because it isn’t what you’d expect to be reading at the beginning of a cover letter. However, it’s still highly professional and stays on-point, which is important if you’re applying for more senior positions.

3. Cover Letter Opening Sentence #3: Surprise the Hiring Manager

Five years ago, I’d be the last person to apply for a sales representative position at a water sports adventure store. But discovering my passion for surfing (and kayaking, sailing, scuba diving, and every other water sport I can try) has inspired me to change my career so that I can continue to do what I love – and help others discover how empowering riding the ocean can be.

This cover letter opening sentence is effective because it immediately catches the hiring manager’s attention. The cover letter goes on to explain why the candidate is a great fit for the job and why they’re so passionate about working with water adventure sports.

For more must-have info on cover letters, check out The Ultimate Guide to Cover Letters for cover letter tips and tricks, cover letter samples, and more articles on how to write the perfect cover letter for your next job application now! If you’re searching for jobs online, be sure to search the latest career and job postings here !

Start Building Your Résumé