nptel consumer psychology assignment answers

Consumer Behaviour Week 3 Solutions NPTEL 2023

This set of MCQ(multiple choice questions) focuses on the Consumer Behaviour Week 3 Solutions NPTEL 2023 .

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.

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Week 1: Assignment answers Week 2: Assignment answers Week 3: Assignment answers Week 4: Assignment answers Week 5: Assignment answers Week 6: Assignment answers Week 7: Assignment answers Week 8: Assignment answers Week 9: Assignment answers Week 10: Assignment answers Week 11: Assignment answers Week 12: Assignment answers

NOTE:  You can check your answer immediately by clicking show answer button. Consumer Behaviour Week 3 Solutions NPTEL 2023 Assignment Solution” contains 10 questions.

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Q1. ______________ is defined by Schiffman (2008) as the unique dynamic organization of physical and psychological characteristics of a person, which influence his/her behaviour and responses to the social and physical environment.

a. Consumer Behavior  b. Personality  c. Self-Concept  d. None of the above

Q2. ______________ customers think that product possession is necessary for well-being and satisfaction in life.

 a. Materialistic  b. Ethnocentric  c. Geocentric  d. None of the above

Q3. ______________ customers are likely to be innovative customers with an inner value system.

 a. Inner Directed  b. Outer Directed  c. Lower Directed  d. Upper Directed

Q4. According to Carl G. Jung’s theory of psychological types [Jung, 1971], people can be characterized in a bipolar way by their preference of general attitude in the following way:

 a. Extraverted (E) vs. Introverted (I)  b. Sensing (S) vs. Intuition (N)  c. Thinking (T) vs. Feeling (F)  d. All of the above

Q5. Which form of cognitive learning encompasses the association between two or more concepts in the absence of conditioning’

 a. Iconic Rote Learning  b. Vicarious Learning  c. Reasoning  d. None of the above

Q6. _____________ is the facet of personality that holds all of our internalized moral standards and ideals that we obtain from both genetic background and society—our conventional sense of morality.

 a. Super Ego  b. Self-concept  c. Id  d. None of the above

Q7. Which of the following options represent ‘affective stage’ of Innovation-Adoption Model?

a. Interest → Desire b. Interest → Evaluation  c. Attitude → Intention  d. Liking → Preference

Q8. Which among the following options represent three stages of meaning-transfer model?

a. Dichter’s Psychology

a. Meaning Acquisition → Endorsement → Consumption  b. Solution Finding → Influencing → Distribution  c. Problem Recognition → Information Acquisition → Production  d. None of the above

Q9. ________________ is the process by which individuals acquire the purchase and consumption knowledge, and experience and form a predisposition which they apply to future-directed behavior.

a. Consumer Involvement  b. Consumer Learning  c. Consumer Journey  d. None of the above

Q10. What are the different types of learned behaviour?

 a. Physical Behaviour  b. Symbolic Learning  c. Affective Learning  d. All of the above

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Consumer Psychology

₹ 2,000.00

Prof. Naveen Kashyap IIT Guwahati

*Additional GST and optional Exam fee are applicable.

Description

Additional information, certification process, course details.

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Human beings have basic needs that they fulfill by making transactions in the market.Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

INTENDED AUDIENCE

About the instructor.

Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.

1. Join the course Learners may pay the applicable fees and enrol to a course on offer in the portal and get access to all of its contents including assignments. Validity of enrolment, which includes access to the videos and other learning material and attempting the assignments, will be mentioned on the course. Learner has to complete the assignments and get the minimum required marks to be eligible for the certification exam within this period.

COURSE ENROLMENT FEE: The Fee for Enrolment is Rs. 2000 + GST

2. Watch Videos+Submit Assignments After enrolling, learners can watch lectures and learn and follow it up with attempting/answering the assignments given.

3. Get qualified to register for exams A learner can earn a certificate in the self paced course only by appearing for the online remote proctored exam and to register for this, the learner should get minimum required marks in the assignments as given below:

CRITERIA TO GET A CERTIFICATE Assignment score = Score more than 50% in at least 6/8 assignments. Exam score = 50% of the proctored certification exam score out of 100 Only the e-certificate will be made available. Hard copies will not be dispatched.”

4. Register for exams The certification exam is conducted online with remote proctoring. Once a learner has become eligible to register for the certification exam, they can choose a slot convenient to them from what is available and pay the exam fee. Schedule of available slot dates/timings for these remote-proctored online examinations will be published and made available to the learners.

EXAM FEE: The remote proctoring exam is optional for a fee of Rs.1500 + GST. An additional fee of Rs.1500 will apply for a non-standard time slot.

5. Results and Certification After the exam, based on the certification criteria of the course, results will be declared and learners will be notified of the same. A link to download the e-certificate will be shared with learners who pass the certification exam.

CERTIFICATE TEMPLATE

BOOKS AND REFERENCES:

1. Henry Assael, Consumer Behavior and Marketing Action,  Cengage Learning

2. Jay Lindquist, Consumer Behavior,  Cengage Learning

3. Leon Schiffman, Consumer Behavior, Pearson Press

4. Zubin Sethna, Consumer Behaviour

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A brand new lecture series from NPTEL by experts! Today's Topic - FILM SENSE

A brand new series from NPTEL is available from April 13, 2020 onward

Consumer Psychology :Thank you for learning with NPTEL!

Dear Learner, Thank you for taking the course with NPTEL!! Hope you enjoyed the journey with us. The results for this course with exam on Sep 29th have been published and we are closing this course now.  You will still have access to the contents and assignments of this course, if you click on the course name from the "Mycourses" tab on  swayam.gov.in . The discussion forum is being closed though and you cannot ask questions here. For any further queries please write to  [email protected] . We are happy to announce that our next set of courses to be offered in Jan 2020 - will be open for enrollment from 18 November 2019 onwards. Please check the Tentative course list for Jan 2020 in the below link: http://bit.ly/JAN2020-NPTEL - Team NPTEL

LIVE INTERACTIVE SESSION WITH NPTEL COORDINATORS - OCT 23 (WEDNESDAY) 4:30 pm

Dear candidates, NPTEL Coordinators would like to address all the candidates about this on-going semester, course run, exams, results, etc.  This LIVE interactive session is meant to clarify any queries you may have. Please do not ask technical questions about the course content, Assignment, etc. as we will not be able to answer these. Kindly fill this form with your queries which will be discussed during the LIVE session. You may ask queries via the chat window during the session. DAY: OCTOBER 23, 2019 (Wednesday) TIME: 4:30pm Link to submit queries/suggestions :  https:// forms.gle/AD5tLgGK2oSJxFi98 YouTube Link for Live Session :  https://youtu.be/ 1xKn1vfnJFk -NPTEL Team

Consumer Psychology : Results for Sep 29 exams have been published

Dear Learner,  The results for Sep 29,2019 exams have been published.  You will be informed via mail and SMS about the release of exam results and e-certificates.  How to find out if results have been published?  To check the publishing status of exam scores and e-certificates, click on this link:  http://bit.ly/septemberresults  How to check exam results & e-certificates:  To check the results & see your e-certificate, go to  https://results.nptel.ac.in/   Login with the course enrolled e-mail id.  Clicking on the course name will redirect to the score board.  Click on Exam Scores - Both the Assignment scores and Exam score will be displayed.  Final score is the certification score.  Calculation Logic for each course is provided in the same page.  Reporting of errors  For each course, reporting of issues comes with its own deadline (date and time)  So check the exam score/e-certificate as soon as you receive our notification.  For any queries, please use this  FAQ   http://bit.ly/scoringfaq   If you want to lodge any issues about scores/e-certificates, you may do that in  http://bit.ly/scoringerror   If you are unable to see the scores/e-certificates, please write to  [email protected]  - NPTEL TEAM

Feedback for Consumer Psychology

Consumer psychology: weekly feedback form released.

Dear Learner Thank you for continuing with the course and hope you are enjoying it. We would like to know if the expectations with which you joined this course are being met and hence please do take 2 minutes to fill out our weekly feedback form. It would help us tremendously in gauging the learner experience. Here is the link to the feedback form:- Click Here Thank you. -NPTEL team

Consumer Psychology: Announcement for Week 08 Content

Dear students The lecture videos for Week-08 have been uploaded for the course "Consumer Psychology". The lectures can be accessed using the following link:  Lecture 01: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=38&lesson=39 Lecture 02: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=38&lesson=40 Lecture 03: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=38&lesson=41 Please remember to login into the website to view contents (if you aren't logged in already).   Assignment for Week-08 is also uploaded and can be accessed from the following link: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=38&assessment=55 The assignment has to be submitted on or before Wednesday, 25 September 2019 before 23:59 hours.   As we have done so far, please use the discussion forums if you have any questions on this module. -NPTEL Team

Consumer Psychology: Announcement for Week 07 Content

Dear students The lecture videos for Week-07 have been uploaded for the course "Consumer Psychology". The lectures can be accessed using the following link:  Lecture 01: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=34&lesson=35 Lecture 02: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=34&lesson=36 Please remember to login into the website to view contents (if you aren't logged in already).   Assignment for Week-07 is also uploaded and can be accessed from the following link: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=34&assessment=54 The assignment has to be submitted on or before Wednesday, 18 September 2019 before 23:59 hours.   As we have done so far, please use the discussion forums if you have any questions on this module. -NPTEL Team

Consumer Psychology: Video recording on Interactive session

Consumer psychology: announcement for week 06 content.

Dear students The lecture videos for Week-06 have been uploaded for the course "Consumer Psychology". The lectures can be accessed using the following link:  Lecture 01: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=29&lesson=30 Lecture 02: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=29&lesson=31 Lecture 03: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=29&lesson=32 Please remember to login into the website to view contents (if you aren't logged in already).   Assignment for Week-06 is also uploaded and can be accessed from the following link: Assignment 01 [Memory and Learning] : https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=29&assessment=50 Assignment 02 [Mood Emotion and Cognition] : https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=29&assessment=51 The assignment has to be submitted on or before Wednesday, 11 September 2019 before 23:59 hours.   As we have done so far, please use the discussion forums if you have any questions on this module. -NPTEL Team

Consumer Psychology : Live interaction with Course Instructor

Dear Students, You can interact LIVE with the Course Instructor Prof.Naveen Kashyap , IIT Guwahati of the course – “Consumer Psychology" . Date: 05-September-2019 Time: 11:00:00 AM Link to participate: https://youtu.be/mVGMNi9J4DY Please follow the link below to post your questions that you may want Prof.Naveen Kashyap to answer during the live interaction session. https://docs.google.com/forms/d/e/1FAIpQLSdYefy7mMi0ndz4W_qQrgLnAFLbxwVHPZ9e_eA_LJwAyd4cdA/viewform You can also ask your doubts during the session through the chat window. We would also like to hear from you after the session. Request you to share your thoughts in the forum. Learners are encouraged to visit bit.ly/NPTELLIVE for updates on the live sessions. - Course Admin

Consumer Psychology: Exam Type and Certificate Format

Dear Candidate, Type of exam: Computer based exam  You will have to appear at the allotted exam center and produce your Hall ticket and Government Photo Identification Card (Example: Driving License, Passport, PAN card, Voter ID, Aadhaar-ID with your Name, date of birth, photograph and signature) for verification and take the exam in person.  You can find the final allotted exam center details in the hall ticket. The questions will be on the computer and the answers will have to be entered on the computer; type of questions may include multiple choice questions, fill in the blanks, essay-type answers, etc. The hall ticket will be available for download tentatively around  Sep 15 - 25, 2019 . We will notify the same through email and SMS. On-Screen Calculator Demo Link: Kindly use the below link to get an idea of how the On-screen calculator will work during the exam. https://tcsion.com/OnlineAssessment/ScientificCalculator/Calculator.html NOTE: Physical calculators are not allowed inside the exam hall.  FINAL CERTIFICATE: The final score = 25% assignment score + 75% final certification exam score. YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100. The final score will determine if you will/will not receive a certificate. 1. Final score  < 40%: NO certificate. 2. Final score between  40% -59%:  Certificate of type  "Successfully completing the course". 3. Final score between  60% -74%:  Certificate with tag  "Elite"  printed at the top. 4. Final score between  75% -89%:  Certificate with tag  "Elite" tag and "Silver medal"  printed at the top. 5. Final score of  90% and above : Certificate with  "Elite"  tag and the  "gold medal"  printed on it. -NPTEL Admin

Consumer Psychology: Announcement for Week 05 Content

Dear students The lecture videos for Week-05 have been uploaded for the course "Consumer Psychology". The lectures can be accessed using the following link:  Lecture 01: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=23&lesson=24 Lecture 02: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=23&lesson=25 Lecture 03: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=23&lesson=26 Please remember to login into the website to view contents (if you aren't logged in already).   Assignment for Week-05 is also uploaded and can be accessed from the following link: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=23&assessment=49 The assignment has to be submitted on or before Wednesday, 04 September 2019 before 23:59 hours.   As we have done so far, please use the discussion forums if you have any questions on this module. -NPTEL Team

Consumer Psychology: Announcement for Week 04 Content

Dear students The lecture videos for Week-04 have been uploaded for the course "Consumer Psychology". The lectures can be accessed using the following link:  Lecture 01: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=19&lesson=20 Lecture 02: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=19&lesson=21 Please remember to login into the website to view contents (if you aren't logged in already).   Assignment for Week-04 is also uploaded and can be accessed from the following link: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=19&assessment=48  The assignment has to be submitted on or before Wednesday, 28 August 2019 before 23:59 hours.   As we have done so far, please use the discussion forums if you have any questions on this module. -NPTEL Team

Consumer Psychology : Due date for Assignment 2 Extended!

Dear Learners Based on requests received, we are extending the deadline of the assignment 2. Deadline for Assignment 2 has been extended  till August 21, 2019 - 23:59 IST Assignment 1 will close on  14 August 2019  - 23:59 IST ,  as per the original deadline.  - NPTEL Team

Announcement for Week 03 Content

Dear students The lecture videos for Week-03 have been uploaded for the course "Consumer Psychology". The lectures can be accessed using the following link:  Lecture 01: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=14&lesson=15 Lecture 02: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=14&lesson=16 Lecture 03: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=14&lesson=17 Please remember to login into the website to view contents (if you aren't logged in already).   Assignment for Week-03 is also uploaded and can be accessed from the following link: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=14&assessment=47 The assignment has to be submitted on or before Wednesday, 21 August 2019 before 23:59 hours.   As we have done so far, please use the discussion forums if you have any questions on this module. -NPTEL Team

Consumer Psychology: Announcement for Week 02 Content

Dear students, consumer psychology: steps to access the assignment through mobile app.

Dear Learners  Assignments have been released for all courses for week 1. If you are using the mobile app, please ensure you see the assignment link. If you don't, please do the following steps: Step 1: Go to setting on your android phone Step 2: Go to the “Apps” in the settings Step3: You will get a list of apps. Click on Swayam app Step 4: You will see app info. Go to the storage in the app info Step 5: Click on clear data and clear cache button. Step 6: Login again to the SWAYAM app using the credentials used to enroll in the course. Please note that if the OS version in your Android phone is 6, the content may not show up properly. Kindly refer to the web version to ensure you see all the contents of the week and then proceed to use the app.  -NPTEL Team

Announcement for Week 01 Content

Dear students The lecture videos for Week-01 have been uploaded for the course "Consumer Psychology". The lectures can be accessed using the following link:  Lecture 01: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=6&lesson=7 Lecture 02: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=6&lesson=8 Please remember to login into the website to view contents (if you aren't logged in already).   Assignment for Week-01 is also uploaded and can be accessed from the following link: https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=6&assessment=45 The assignment has to be submitted on or before Wednesday, 14 August 2019 before 23:59 hours.   As we have done so far, please use the discussion forums if you have any questions on this module. -NPTEL Team

Announcement for Pre-Requisite Assignment

Dear Students, Here is the prerequisite assignment is updated. The due date for this assignment is 28/07/2019. You can submit this assignment for multiple times, and the final submission will be considered for grading.  Link for Assignment:  https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=5&assessment=44   Please, submit assignment timely. Best wishes  NPTEL Team Consumer Psychology 

REMINDER 2: Consumer Psychology: REGISTER TODAY - CERTIFICATION EXAM FORM IS NOW OPEN!

Dear Learner,  Here is the much-awaited announcement on  registering  for the  Sep 2019 NPTEL online  certification exam.   1.    The  registration  for the certification exam is  open  only to those learners who have enrolled in the course. 2.    If you want to  register  for the exam for this course,  login here using the same email id which you had used to enroll to the course in Swayam portal .  3.    Till the start date of the course,  every Monday and Thursday at 5:00 PM ,  we will sync the enrollment data on the exam form. If you enroll in between,  please wait till the nearest Tuesday/Friday 10:00 AM to  register  for the exam . Once the enrollment is closed, the enrollment data will be completely loaded and you can  register  any time. 4.     Date of exam: Sep 29, 2019     •         Certification exam  registration  URL is:  http://nptelonlinecourses. iitm.ac.in/ •         Choose an exam session:  Forenoon: 9.00 AM -12.00 PM; Afternoon: 2.00PM - 5.00 PM •         Choose from the Cities where exam will be conducted:   list of exam cities 5.     Exam fees: •         If you  register  for exam and pay before  Aug 19, 10:00 AM, Exam fees will be Rs. 1000/- per exam. •         If you  register  for exam before  Aug 19 , 10:00 AM and have not paid or if you have  registered  between  Aug 19 , 10:00 AM &  Aug 23 , 5:00 PM, Exam fees will be Rs. 1500/- per exam   6.     50% fee waiver for following categories: •         Students belonging to the SC/ST category: please select Yes for the SC/ST option and upload the correct Community certificate •         Students belonging to the PwD category with more than 40% disability: please select Yes for the option and upload the relevant Disability certificate.   7.     Last date for exam  registration :   Aug 23, 2019 5:00 PM (Friday).   8.     Mode of payment:   Online payment - debit card/credit card/net banking or via SPOC of college (refer to  guidelines  for “Pay via SPOC” instructions)   9.     HALL TICKET : The hall ticket will be available for download tentatively by  2 weeks prior to exam date .  We will confirm the same through an announcement once it is published.   10.  Final score on certificate: 25% of assignment score + 75% of certification exam score. Award of certificate:  No hard copy of certificate will be printed. The soft copy of certificate will be awarded only to those candidates who  register  for the exam, attend the certification examination and whose  AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75 .  If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.     Please check the Announcements section of your course for further details on this.    11.  FOR CANDIDATES WHO WOULD LIKE TO WRITE MORE THAN 1 COURSE EXAM: - you can add or delete courses and pay separately – till the date when the exam form closes. Same day of exam – you can write exams for 2 courses in the 2 sessions. Same exam center will be allocated for both the sessions.   12.  Data changes   Following are the data that can be changed once the exam form is submitted (Last date for data changes:  23 Aug 2019, 5:00 PM ): •        Data that can be changed in form by candidates themselves: Name, DOB, Address, College name, Photo, Signature, Exam city •        Data that can be changed by Email request to us : Course selected, exam shift. For changes in these parameters, you may send email to  [email protected]   giving your Application number, email id and name.  •        No changes will be entertained in any details after  23 Aug 2019, 5:00 PM.   13.  LAST DATE FOR CANCELLING EXAMS and getting a refund:  23 Aug 2019, 5:00 PM 14. Click here to view Timeline and Guideline :  Guideline Thanks & Regards, NPTEL TEAM

Welcome to SWAYAM-NPTEL Online Course - Consumer Psychology

• Every week, about 2.5 to 4 hours of videos containing content by the Course instructor will be released along with an assignment based on this.  Please watch the lectures, follow the course regularly and submit all assessments and assignments before the due date. Your regular participation is vital for learning and doing well in the course. This will be done week on week through the duration of the course.
• Please do the assignments yourself and even if you take help, kindly try to learn from it. These assignment will help you prepare for the final exams. Plagiarism and violating the Honor code will be taken very seriously if detected during the submission of assignments. 
• The announcement group - will only have messages from course instructors and teaching assistants - regarding the lessons, assignments, exam registration, hall tickets etc.    
• The discussion forum (Ask a question tab on the portal) - is for everyone to ask questions and interact.Anyone who knows the answers can reply to anyone's post and the course instructor/TA will also respond to your queries. Please make maximum use of this feature as this will help you learn much better.
• If you have any questions regarding the exam, registration, hall tickets, results, queries related to the technical content in the lectures, any doubts in the assignments, etc can be posted in the forum section
• The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
• The exam is optional for a fee of  Rs 1000/- (Rupees one thousand only).
• Date and Time of Exams: 29th September 2019,  Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
• Registration url:  Announcements will be made when the registration form is open for registrations.
• The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
• Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

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[Week 1] NPTEL Consumer Behaviour Assignment 1 Answers 2023

NPTEL Consumer Behaviour Assignment 1 Answers 2023 [week 1] :- Hello students in this article we are going to share Answers of NPTEL Consumer Behaviour Assignment 1 2023. All the Answers are provided below to help the students as a reference, You must submit your assignment with your own knowledge.

NPTEL Consumer Behaviour Assignment 1 Answers 2023

1.Which among the following options represent five main buying roles ? a. Initiator, Influencer, Decider, Buyer, and User b. Initiator, Influencer, Developer, Buyer, and User c. Initiator, Producer, Decider, Buyer, and User d. Initiator, Disposer, Developer, Buyer, and User

2. ___________, __________, evaluation of alternatives, purchase decision, and post-purchase behavior represents simple five-stage consumer decision process. a. Need Recognition, Information Search b. Need Creation, Need Fulfilment c. Need Development, Demand Fulfilment d. None of the above

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3. Region, city size, population density and climate are the basis of ……………… segmentation. a. geographic b. demographic c. psychographic d. benefit

4. Which demographic population shows higher tendency for impulse buying and pragmatic decisions? a. Aging population b. Working women c. Single-person households d. None of the above

5. Present outlook of consumption basket suggests that consumers have shifted from: a. Individualism to Collectivism b. Collectivism to Individualism c. Individualism to Communalism d. None of the above

6. Market Segmentation is a process of dividing a market into groups of individuals with _ __________ needs. a. Homogeneous b. Heterogeneous c. Indigenous d. Exotic

👇 For Week 04 Assignment Answers 👇

7. __________ refers to how similar the members within the segment are in terms of behaviours or characteristics that correlate with the behaviour. a. Accessibility b. Congruity c. Measurability d. Sustainability

8. __________ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market. a. Positioning b. Re-Positioning c. Segmentation d. Targeting

9. For claims up to Rs. 20 Lakhs, the Consumer can lodge complaint in _____________ a. National commission b. District forum c. State commission d. None of the above

10. Which among the following motivational conflict occurs when an individual needs to make a choice between two undesirable alternatives? a. Approach–approach conflict b. Avoidance–avoidance conflict c. Approach–avoidance conflict d. None of the above .

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What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course. Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

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NPTEL Consumer Behaviour Assignment 1 Answers 2023

• by QuizXp Team
• January 27, 2023 February 7, 2023

NPTEL Consumer Behaviour Assignment 1 Answers 2023? This article will help you with the answer to the  Nation al Programme on Technology Enhanced Learning  ( NPTEL )  Course “ Consumer Behaviour Assignment 1 “

Below you can find the answers for Consumer Behaviour Assignment 1 Answers 2023

NPTEL Consumer Behaviour Assignment 1 Answers 2023:-

Q1. Which among the following options represent five main buying roles?

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Q2. ___________, __________, evaluation of alternatives, purchase decision, and post-purchase behavior represents simple five-stage consumer decision process.

Q3. Region, city size, population density and climate are the basis of ……………… segmentation.

Q4. Which demographic population shows higher tendency for impulse buying and pragmatic decisions?

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Q5. Present outlook of consumption basket suggests that consumers have shifted from:

Q6. Market Segmentation is a process of dividing a market into groups of individuals with ___________ needs.

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Q7. __________ refers to how similar the members within the segment are in terms of behaviours or characteristics that correlate with the behaviour.

Q8. ___________ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.

Q9. For claims up to Rs. 20 Lakhs, the Consumer can lodge complaint in _____________

Q10. Which among the following motivational conflict occurs when an individual needs to make a choice between two undesirable alternatives?

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