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How to Start a Juice Business in Kenya

juice business plan in kenya

Blending fresh juice business in Kenya is one of the most lucrative businesses to start in Kenya . The business does not require huge startup capital. If you have blending skills and excellent supply of fruits , you can get started. Luckily, the market is not saturated, meaning that the competition is less. 

Research the Market

You must study the market to locate a suitable place for your fresh juice business. You also need to identify fruits that people love most and where to source them. Also, identify fruit blending equipment you require for the business. 

Write a Fruit Juice Business Plan

You need to plan your business well before launching one. A business plan helps you put your ideas on paper before implementing them. A good fruit juice business plan should have the following: 

  • Startup costs  
  • Business location 
  • Type of fruit juices to sell 
  • Target market 

Identify Fresh Juice Business Location

A fresh fruit blending business is best suited for fast-growing areas and near institutions like schools , banking halls, churches, etc. Also, the business does well near bus stops. Get a place with high foot traffic. It is likely to get offices and institutions that can make supply orders for their employees during tea breaks. 

Also read: How to start a fast food business.  

Equipment for a Fresh Juice Business in Kenya

To start fresh juice blending business in Kenya, you need the following equipment. 

  • Commercial blender - Ksh 7,500
  • Vegetable peeler - Ksh 2,500
  • Juicer - Ksh 5,000
  • Fridge - Ksh 15,000
  • Juice dispenser - Ksh 9,000

If you are just starting, and you have limited capital , you do not require all this equipment. You can start with the essentials like a blender and juicer and purchase the rest as your business grows.

The Cost of Starting a Fruit Vending Business in Kenya 

You can start a fresh juice blending business with as little capital as Ksh 50,000. However, startup costs depend on the size of the business and its location. The following is a fruit parlor capital breakdown.

  • Equipment – Ksh 8,000
  • Business permit – Ksh 8,000
  • Furniture – Ksh 5,000
  • Rent – Ksh 10,000

Secure Necessary Business Licences

To start a fruit parlor in Kenya, you need a set of business permits . You need to comply with health and food hygiene regulations. These are the licenses that you need.

  • Single Business Permit. You can get a single business permit from the county government offices. The cost varies from one county to the other. The price range is between Ksh 6,000 and Ksh 10,000 every year.
  • Food Hygiene Licence. To get the food hygiene licence, health officials need to visit your business premises for inspection. When applying for the licence, you must indicate your business location so that health officials can visit for inspection. For small businesses, licences cost between ksh 500 and Ksh 2,000.

Package Your Fruit Juice

First, you need how to make fruit juice for business. Once the juice is ready, you can package it well in containers. For small orders, you can package juices in disposable cups with lids and straws. For large orders, you can get jerry cans for packaging. The quantity of orders will help you know the packaging materials to use.

Identify Adequate Fruits Supply

It would help if you had an adequate supply of a variety of fruits. You should buy fruits wholesale. Sometimes it is also best to purchase unripe fruits to avoid fruits from going bad. Unripe fruits are cheaper compared to ripe ones. If there is a fruit farmer near your business, you can source fruits from him.

The following are some fruits you can use for blending juices.

  • Passion fruits
  • Thorn melon

Read also: Profitable fruit business ideas to start.  

Market your Fruit Juice Business in Kenya 

Marketing is an essential aspect of any business. You need to promote your fruit parlour business and let potential customers know you are selling fruit juices. You can place posters or give business cards to your customers.

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138 or WhatsApp , or email: [email protected]

Is Fruit Juice Business Profitable in Kenya? 

 Yes. A fruit juice is a profitable venture in Kenya if you get a good business location with large number of customers. Starting a juice business in Kenya will require you to aggressively market your business, especially if you are just starting. To make it in the business, ensure high levels of cleanliness in your business and also strive to offer the best customer service. 

To start and succeed in fresh juice business in Kenya, you need to know how to blend fruit juices. Make sure that your fruit parlour is clean and neat. Customers get impressed with business cleanliness. They will be visiting your premises and can refer their friends to your business.

  • How to start fruits business in Kenya
  • How to start a chips business in Kenya  
  • How to start a fast food business in Kenya  
  • How to start a milkshake business in Kenya

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Fresh Juice Business

Fresh Juice Business

Business Idea Overview

Business Premise Home

Estimated Income

KSh 1,000 - KSh 5,000

Startup Costs


Needs Some Training No Degree Needed

Time to Start

Chef Farmer Nutritionist Student


A fresh juice business involves the preparation and sale of natural, nutrient-rich beverages extracted from fresh fruits and vegetables. These juices offer a healthier alternative to carbonated drinks, focusing on providing consumers with refreshing, wholesome choices.

Fresh juice businesses typically operate through dedicated juice bars, kiosks, food trucks, or as a complementary offering within existing establishments like cafes or health food stores. The emphasis is on providing freshly squeezed or blended juices without added sugars, preservatives, or artificial additives, appealing to health-conscious individuals seeking convenient yet nutritious beverage options.

The business model encompasses a diverse menu offering various fruit and vegetable combinations, catering to different tastes and nutritional preferences. It aligns with modern consumer trends emphasizing health, wellness, and sustainability.

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Market Overview

The fresh juice market has experienced remarkable growth, propelled by a shift in consumer preferences towards healthier lifestyles. This trend is driven by an increased awareness of the health benefits associated with consuming natural, unprocessed foods and beverages.

The market extends beyond urban centers, reaching suburban and even rural areas due to rising health consciousness across diverse demographics. Alongside standalone juice outlets, fresh juice offerings have expanded to include gyms, wellness centers, and even workplaces, capitalizing on the demand for convenient and healthy refreshments.

Market Size and Growth Potential

The Kenyan fresh juice market exhibits promising growth potential. Factors contributing to this include:

  • Growing disposable incomes
  • Increasing health awareness
  • Shift towards natural and organic products
  • Rising urbanization and lifestyle changes

The market’s size continues to expand, with a diverse consumer base seeking healthier drink options, indicating sustained growth opportunities for entrepreneurs entering this sector.

The Opportunity

The demand for fresh juices in Kenya is notably high and continues to rise. Several factors contribute to this demand:

  • Health-conscious consumer behavior: Consumers are increasingly conscious of their dietary choices, seeking nutritious alternatives to traditional sugary beverages.
  • Convenience and accessibility: The availability of fresh juice outlets in various locations makes it a convenient option for consumers on-the-go.
  • Influence of wellness trends: Influencers, health bloggers, and social media have popularized the benefits of fresh, natural beverages, driving consumer preferences.

This demand creates a substantial opportunity for entrepreneurs looking to venture into the fresh juice business in Kenya, especially by offering diverse, high-quality, and appealing products to meet consumer needs.


What you need to start a fresh juice business in kenya.

  • Quality Fruits and Vegetables: Establish partnerships with reliable suppliers or local farmers to ensure a steady supply of fresh produce. Emphasize quality and seasonal variety in sourcing. Quality ingredients are the cornerstone of a successful fresh juice business, directly impacting taste and nutritional value.
  • Juicing Equipment: Invest in commercial-grade juicers, blenders, or extractors suitable for high-volume production. Ensure maintenance and proper cleaning protocols to sustain equipment efficiency. Proper equipment ensures efficient production, ensuring a smooth workflow.
  • Storage Facilities: Refrigeration units are crucial for preserving perishable ingredients, maintaining freshness, and adhering to health and safety standards. Adequate storage maintains freshness and hygiene.
  • Packaging Materials: Secure food-grade bottles, cups, lids, and straws. Consider eco-friendly options to align with sustainability trends and customer preferences. Appealing packaging enhances product presentation and marketability.
  • Location: Choose a strategic location, whether it’s a standalone store, a kiosk in high-traffic areas, a mobile food truck, or partnering with existing establishments to reach target customers effectively. The choice of location significantly influences visibility and accessibility, impacting sales.
  • Business Licenses and Permits: Obtain necessary permits and licenses from local authorities to operate legally, ensuring compliance with health, safety, and food regulations. Obtaining licenses and permits is critical to avoid legal complications and maintain credibility.

Costs to Start

How much do you need to start a fresh juice business in kenya.

You can start a fresh juice business in Kenya with as low as KSh 1,000. However, the costs can be higher or lower depending on the size of your business, where you buy the products, and the equipment you are using.

Breakdown of Anticipated Costs

  • Initial Setup:
  • Equipment Costs: Estimate the expenses for purchasing or leasing commercial-grade juicers, blenders, refrigeration units, and other necessary appliances. This could range from $2,000 to $10,000 or more, depending on the quality and quantity of equipment needed.
  • Space Renovation/Lease: Include costs for any necessary renovations or deposits for leasing a storefront, food truck, or kiosk. Renovations could vary widely, from a few hundred dollars for minor adjustments to several thousand for extensive renovations.
  • Initial Inventory: Budget for purchasing the first batch of fruits, vegetables, packaging materials, and initial supplies. This could range from $500 to $2,000, depending on the scale of operations.
  • Operational Costs (Monthly/Quarterly):
  • Ingredient Procurement: Estimate ongoing costs for purchasing fresh produce, considering seasonal fluctuations and demand. This could range from $500 to $2,000 per month, depending on volume and variety.
  • Utilities and Rent: Account for monthly utility bills (electricity, water) and rent expenses if applicable. This may vary significantly based on the location and size of the business, typically ranging from $200 to $1,000 per month.
  • Staffing: Budget for salaries or wages for employees, including training costs. Staff costs can vary based on the number of employees and their roles, averaging $500 to $2,000 per month initially.
  • Marketing Expenses:
  • Launch Campaigns: Allocate funds for advertising, promotions, and marketing materials for the initial launch, ranging from $300 to $1,500 depending on the chosen marketing channels and scope of campaigns.
  • Ongoing Marketing: Consider future marketing expenses for maintaining brand visibility, social media promotions, and seasonal campaigns, ranging from $100 to $500 per month.

Factors Affecting Costs

  • Location: Urban areas or prime locations may have higher rents and operational expenses compared to suburban or less densely populated areas.
  • Quality of Equipment and Ingredients: Investing in higher-quality equipment and sourcing premium ingredients might result in higher initial costs but can impact the product’s quality and customer satisfaction positively.
  • Scale of Operations: The size and scale of the business directly influence costs. A larger operation may have higher initial investments but potentially lower per-unit costs due to economies of scale.

How to Start

Step-by-step guide to start a fresh juice business in kenya, market research and feasibility studies.

  • Consumer Preferences: Gather data on preferred juice flavors, sizes, and pricing. Understand the demographics and preferences of your target market.
  • Competitor Analysis: Assess existing fresh juice businesses, identify their strengths, weaknesses, and unique selling points. Determine market gaps and opportunities.
  • Location Assessment: Evaluate potential locations based on foot traffic, accessibility, competition, and suitability for your business model.

Develop a Business Plan

  • Define Business Objectives: Outline short-term and long-term goals, mission statement, and unique value propositions.
  • Target Market Identification: Specify your target audience and strategies to attract and retain them.
  • Marketing Strategies: Detail marketing and branding approaches, pricing models, and sales projections.
  • Financial Projections: Create a comprehensive financial plan with projected costs, revenue forecasts, and break-even analysis.

Acquire Necessary Permits and Licenses

  • Research Legal Requirements: Identify the specific permits and licenses needed to operate a fresh juice business in your location.
  • Application Process: Initiate applications for health permits, business licenses, and any other regulatory certifications required by local authorities.

Setup Workspace and Equipment

  • Space Design: Plan and design your juice bar or food truck layout for efficiency and customer flow.
  • Equipment Procurement: Purchase or lease commercial-grade juicers, blenders, refrigeration units, and other necessary equipment.
  • Installation and Testing: Set up equipment, ensure functionality, and perform trial runs to ensure smooth operations.

Establish Supply Chains

  • Supplier Identification: Source reliable suppliers for fresh fruits, vegetables, and other ingredients. Establish relationships based on quality, consistency, and reliability.
  • Negotiation and Contracts: Negotiate terms, pricing, and delivery schedules. Establish contracts or agreements to ensure a steady supply.

Develop a Diverse Menu and Pricing Strategy

  • Menu Creation: Experiment with various juice combinations, considering seasonal availability and nutritional value.
  • Pricing Models: Set competitive prices considering ingredient costs, market standards, and perceived value. Consider offering different sizes or combo deals.

Implement Marketing Strategies

  • Online Presence: Create a website or social media profiles showcasing your offerings, location, and brand story.
  • Local Advertising: Use flyers, posters, or local publications to promote the launch and special offers.
  • Sampling Events: Conduct free tasting events or partnerships with local events to introduce your products to the community.

Hire and Train Staff

  • Recruitment: Hire staff with experience in food handling, customer service, and a passion for health and wellness.
  • Training Programs: Provide comprehensive training on hygiene standards, juice preparation, customer interactions, and sales techniques.

Start Selling

  • Soft Launch: Begin operations on a trial basis, gather feedback from initial customers, and fine-tune operations.
  • Feedback Mechanisms: Implement systems for collecting customer feedback and suggestions. Analyze feedback to make necessary improvements in products or services.


Is a fresh juice business profitable in kenya.

Yes, a fresh juice business is profitable in Kenya. There is a decent demand for fresh blended juice and you should be able to make good profits if you have a good strategy.

That said, there are several reasons why we think the fresh juice business in Kenya is profitable:

  • Growing Health Consciousness: With an increasing number of consumers opting for healthier beverage options, there’s a considerable market for fresh, natural juices.
  • Diverse Market Reach: The business can cater to a broad audience, including health-conscious individuals, fitness enthusiasts, office-goers, and families seeking nutritious alternatives.
  • Customization and Innovation: Offering diverse juice blends, seasonal specials, and catering to specific dietary needs can attract a loyal customer base.

Factors Affecting Profitability

  • Operational Efficiency: Streamlined processes, effective inventory management, and minimized wastage contribute to cost reduction and increased profits.
  • Pricing Strategy: Balancing competitive pricing with the perceived value of high-quality, fresh ingredients can influence profit margins.
  • Customer Retention: Fostering customer loyalty through exceptional service, consistent quality, and engaging marketing can lead to repeat business and increased profitability.

Realistic Financial Projections

  • Revenue Estimations: Anticipate revenue based on market demand, expected foot traffic, and customer acquisition strategies, projecting a steady increase over the initial months.
  • Profitability Timeline: Expect initial months to focus on establishing the brand and customer base, with profitability becoming more achievable as brand recognition grows.
  • Break-even Analysis: Calculate the point at which total revenue equals total costs, providing insight into when the business is expected to become profitable.

Tips to Boost Profitability

  • Diversify Product Offerings: Introduce new flavors, seasonal specials, or add-ons like smoothie bowls or healthy snacks to increase sales.
  • Customer Engagement: Implement loyalty programs, offer discounts for regular customers, and actively seek feedback to improve services and retain clientele.
  • Cost Optimization: Regularly review operational costs, negotiate supplier contracts for better deals, and explore energy-efficient practices to minimize expenses.

Marketing Strategy

Target audience.

Identify and focus marketing efforts on:

  • Health Enthusiasts: Individuals conscious of their health and seeking nutritious beverage alternatives.
  • Office and Urban Dwellers: Professionals looking for convenient and healthy refreshments during their busy schedules.
  • Families and Wellness Communities: Those interested in wholesome beverage options for themselves and their families.

Marketing Plan

  • Online Presence: Develop an engaging website showcasing the menu, health benefits, and the brand story. Leverage social media platforms like Instagram, Facebook, and Twitter for regular updates, promotions, and engaging content.
  • Local Outreach: Collaborate with fitness centers, yoga studios, and health-related events for cross-promotions. Sponsor local health and wellness workshops or events to increase visibility.
  • Sampling and Tasting Events: Conduct free sampling sessions at key locations or events to allow potential customers to experience the quality and taste of the juices.
  • Promotions and Loyalty Programs: Offer introductory discounts for new customers and implement loyalty programs rewarding frequent buyers.
  • Community Engagement: Engage with the local community by participating in charity events, sponsoring health-related initiatives, or hosting workshops on nutrition and wellness.
  • Partnerships: Collaborate with cafes, restaurants, or health food stores for joint promotions or distribution, expanding reach and customer base.

Challenges and Risks

Anticipated challenges.

  • Seasonal Availability of Ingredients: Depending on the season, some fruits and vegetables might become scarce or more expensive, impacting menu offerings and costs.
  • Quality and Consistency: Maintaining consistent quality in taste and freshness of juices might pose challenges due to variations in produce quality and supplier reliability.
  • Competition: The market might be saturated in certain areas, requiring unique offerings or aggressive marketing to stand out among established competitors.
  • Regulatory Compliance: Ensuring continuous adherence to health and safety standards and regulations might be complex and demanding.

Strategies to Mitigate Risks

  • Diversified Supply Chain: Establish relationships with multiple suppliers to mitigate risks associated with seasonal availability and quality fluctuations.
  • Quality Control Measures: Implement stringent quality checks and staff training to ensure consistency in product quality and taste.
  • Unique Selling Proposition (USP): Develop a distinctive selling point or unique flavors that differentiate your offerings from competitors, attracting a loyal customer base.
  • Continuous Compliance Review: Regularly update and train staff on health and safety protocols to maintain compliance with regulatory standards.

The Bottom Line

The fresh juice business in Kenya presents a lucrative opportunity driven by a growing demand for healthy beverages. Success in this venture relies on thorough planning, quality offerings, and effective marketing strategies.

Entrepreneurs should focus on understanding customer preferences, obtaining necessary permits, setting up the workspace, and establishing reliable supply chains. A diverse menu, competitive pricing, and engaging marketing efforts are crucial for attracting and retaining customers.

While challenges like seasonal ingredient availability, maintaining quality, market competition, and regulations may arise, proactive strategies and commitment to innovation can mitigate these risks.

Ultimately, with a customer-centric approach and adaptability to market trends, entrepreneurs can thrive in this dynamic industry, contributing to Kenya’s health-conscious culture and business landscape.

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How To Start A Juice Business In Kenya Easily & Succeed

How To Start A Juice Business In Kenya Easily & Succeed

How to start a fresh juice business in Kenya can be so easy or complicated depending on the type of information you have. Starting a juice business is a very lucrative business idea in Kenya as many people like soft drinks especially during hot seasons.

Perhaps you have been stranded in knowing how to start a juice business from home. Worry no more because I have a whole package for you that will guide you in ensuring you are successful at the end of the tunnel.

Here are the tips to follow on how to start a juice business in Kenya:

Step 1: Carry out an intensive market research that will help you gather information on whether juice business is worth investing in or not..

Step 2: Draft a fruit juice business plan that will act as your guide in the starting and managing of your juice business.

Step 3: Locate an ideal place where you will set up your juice palour design.

Step 4: Choose the name that you will use in your fruit juice business.

Step 5: Register your business to make it legal and protect your juice brand.

Step 6: Apply for the business permits and licenses to protect you from the inconveniences caused by the local authorities “kanjo”.

Step 7: Buy your required equipment that will facilitate your business.

Step 8: Market your business to make it famous thus attracting more customers.

This is also a method you can use on how to start a fruit business in Kenya. I wish you all the best as you start your juice business in Kenya.

Best Way To Preserve Juice For Sale

You may also be interested in knowing how to preserve juice for sale and I am going to show you step by step how you will do it:

1. Once you are done with preparing juices, package them into bottles and properly seal the bottles.

2. Do the labelling of the juices .

3. Use a refrigerator to store your juice in order to maintain the freshness.

These steps will help you to have fresh juice attracting more customers at your doorstep.

Profitability Of Juice Business In Kenya

Is fruit juice business profitable in Kenya? Yes, fruit juice business is very profitable due to the high demand of cold fruit drinks during summer.Besides,it is among the unleashed businesses in Kenya making it have minimum capital thus very profitable.

To summarize, venturing into juice business in Kenya will really help you improve your living standards due to its high profitability. Invest today for a better tomorrow.

Kenyans Consult

At Kenyans Consult, we are proud Kenyan writers. We write anything that pertains to Kenya and is worth sharing. We hope to share more about Kenya with the world through our writing. Check our articles to learn more about Kenya.

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How to Start and Run a Fresh Juice Business in Kenya

juice business plan in kenya

By developer

juice business plan in kenya

Fruits consumption in Kenya is growing as more people seek healthier lifestyle by eating foods such as fruits. This has resulted in a growth in demand for fruits and fruit juices. Hence, let us look at how to start and run a fresh juice business in Kenya.

Secrets of Becoming a Successful Entrepreneur

Biologically, fruits provide our bodies with vitamins, which in turn help us fight off diseases and increase our immunity. Something we all require as a matter of urgency. To the investors, this is an opportunity to venture into this business that not only has a ready market but also high returns.

Benefits of starting a fresh juice business in Kenya

1. Ready market – There is a ready market for the fresh juice business in the country. However, the level of demand depends on various factors such as location and weather. The market is larger in the urban areas. Regarding the weather, people tend to drink more fresh juice during the hot season.

2. Low initial capital requirement- Unlike other business models which require a huge amount of cash to start, you can start a fresh juice business in Kenya with only Ksh 20,000 depending on your business location. This makes it possible for the majority of Kenyans to get into the business.

How to Start and Run a Wines and Spirits Business Successfully in Kenya

Available resources – the raw materials for operating a fresh juice business are fruits. There are very many types of fruits to choose from within the Kenyan market, and most of them are very affordable. However, you can also farm your fruits and minimize the cost of buying raw materials.

Challenges of starting a fresh juice business in Kenya

1. Perishability of the fresh juice – Fruits and Fresh juice are highly perishable products. This requires you to invest in cold storage facilities. Failure to do so exposes you to losses and low-quality products that could keep customers away.

2. High competition- Low entry requirements both in form of capital and raw materials have attracted a lot of investors in this space resulting in low margins. There is also an increasing number of juice companies that also offers competition to small-scale traders.

3. Weather challenges- Consumption of fruit juice is highly affected by the weather. Hence, sales tend to reduce during the low season. A factor that could make it hard to support the business during such times.

How to start and run a fresh juice business in Kenya

1. perform market research.

Market research is an essential first step before getting into this business. Some of the factors to research include the startup capital, Competitors, and the best products to sell.

From market research, you will identify some of the necessary tricks to make it in the business. Researching your competitors helps you to gain tips on the pricing, products, and location.

2. Identify an ideal location.

Winning in this business is highly dependent on the location. Hence, you should target to set up in an area with high human traffic.

Some of the ideal locations for fresh fruit juice business in Kenya include:

  • Near school institutions such as universities and colleges
  • On a junction
  • Within a town or shopping centers
  • Near a market
  • Near food eateries

The above areas are places that are easily accessible to potential customers.

Depending on your available capital, you can choose to rent out a room or operate your fresh juice business from a stand. Renting a room will cost you a bit more than working from a juice stand.

The amount of rent is dependent on the business location. Renting a room in a city such as Nairobi costs an average of Ksh 10,000 – Ksh 15,000, while the same room can go for Ksh2, 000-Ksh 5,000 in smaller towns.

Another element to factor in when choosing a location is the business permit. These vary from county to county. The average cost in Nairobi is 15,000 shillings per year. Learn more on How to Get a Single Business Permit in Nairobi.

3. Purchase the relevant equipment

Every business has a specific set of equipment that is necessary for running. For a fresh juice business, some of the equipment that you will require includes:

It is a piece of essential equipment for the fresh juice business. If you already have a blender at home, you can use it when starting your business and then save up for a commercial blender. A blender will cost you from Ksh 2,000 to Ksh 8,000.

As the business expands, consider getting a stronger and bigger commercial blender.

A juicer is a piece of equipment that presses the juice out of fruit immediately. It works by squeezing the fruit to produce juice It is not very important when starting the business, although it can come in handy when your customer base increases.

This includes; knives, bowls, plates, and a chopping board. Since you will be the one responsible for blending your fruits, you need to have the necessary cutlery. The cutlery needs to be clean for hygiene purposes.

Due to the sensitive nature of the business, always ensure to maintain high hygiene standards on the cutlery.

4. Plastic serving tumblers, lids, and straws

You need these pieces of equipment to serve the juice. Due to different customer needs, you should make sure you have them in different sizes. Based on research, the largest fresh juice serving is 500ml.

However, with time, you will identify what is used most and have that in plenty. The cost of this equipment could start as low as 2,000 shillings. This makes it affordable for a starter.

 Another point to add is that juice tumblers should be transparent and disposable.

Although most customers will not ask for napkins, it is important to avail them in your business for situations that result in spillages. The extra customer service will help you create brand loyalty among some customers.

6. Plastic storage jerrycans and containers

These are the containers you will use to store the juice that you blend. The storage should be enough to service your needs. Also, ensure to keep them at the top level of hygiene.

I would recommend using translucent containers for storing your juice. Label your juice containers for easier identification by you and your customers.

If you do not want to use plastic containers to display your juice, you can use a rotating juice dispenser. However, the rotating juice dispenser operates using electricity and hence adds extra expenses to your business. A rotating juice dispenser in Kenya costs about Ksh 9,000.

7. Refrigerator

As we discussed earlier, fresh juice is a highly perishable product. There will be days when you blend a lot of juice and some of it is left unsold creating a need for a refrigerator.

A small standard refrigerator goes for an average of Ksh 15,000 in the market. If you do not have the funds to purchase a refrigerator, target to prepare a small amount of juice to minimize the chances of it remaining unsold.

You can also pool to buy or rent a storage facility. However, this can only become possible if you are more sellers in a near location.

8. Shelving unit and juice display counter

The display counter is where you place your juice for display. You will also use it to store the extra cutlery such as tumblers and straws. The most affordable way to get one is to get a local carpenter to make it for you.

4. Get a supplier.

Fruits are the key raw materials for how to start and running a fresh juice business in Kenya. Hence, you should get a reliable and affordable supplier. Some of the most common fruits in this business include. fruits you can include in your fresh juice in Kenya include:

  • Passion fruit

Since fruits are highly perishable, especially in hot areas, consider buying unripe fruits to increase the shelf life.

Other costs to factor in while sourcing the fruits include transportation and storage costs. Alternatively, you can also farm some of them if you have the land. This will make it cheaper and more profitable for the business.

Some fresh fruit juice sellers also double as fruit sellers. Selling your fruits can help you finish your stock faster, minimizing the risk of your fruits going bad.

5. Get the relevant permits and licenses

All businesses in Kenya require to have the necessary permits and licenses to operate. Failure to do so makes the business illegal can could lead to legal consequences such as prosecution or business closure.

The main permits required for a fruit juice business in Kenya include:

Business permit – this is a mandatory business license for a business operating in Kenya. The cost of the permit varies with the county of operation and business size. The cost averages between Ksh3, 000 to Ksh10, 000. Mostly this permit requires annual renewal.

The permit is issued by the county government.

Food hygiene license – It is issued once your business has been inspected by a county council member. It shows that your business premise meets the approved hygiene standards necessary for a commercial business. The license costs 1,000 shillings.

Food handlers’ medical certificate – this license is issued to show that none of the people handling food in the business has a contagious disease. The cost for this certificate is Ksh 600, and it is valid for 6 months.

6. Price your products

Pricing is an important step when starting this business. The goal of pricing is to ensure the business is operating profitably after factoring in the operating costs. Some of the factors to consider when pricing includes the area of operation, costs of production, and competitors’ pricing.

7. Launch your business

Once all the above steps are complete, it is time to launch your business.

This is the final step to start offering your products in the market. Launching the business, means you are ready to compete. It is time to use the market research information. During the launch stage, you can plan to offer attractive offers such as discounts. 

8. Market your business

Marketing will help create business awareness among your potential customers. Hence, it is a key strategy for increasing your customer base. The best form of marketing is through referrals and can only happen if you are offering good and quality products.

Other forms of marketing include social media marketing. This is where you push your business information through various social pages such as Facebook and Twitter. Learn more on How to Succeed in Social Media Marketing.

Operating a fresh juice business requires perseverance and effort. Delivering high-quality services and maintaining good customer relations are important aspects that lead to success in this business.

With the above information, I trust it will help on how to start and run a fresh juice business in Kenya.

To recap, the steps involved in starting a fresh juice business in Kenya are:

  • Perform adequate market research
  • Get a good business location
  • Purchase the relevant equipment
  • Get fruit suppliers
  • Acquire relevant permits and licenses
  • Pricing your products
  • Launch your business.
  • Market your business

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juice business plan in kenya

Let's Plan Your Juice Production Business in Kenya

juice business plan in kenya


Opportunity rating, risk rating, highlights of a juice production, starting a juice production, products and services, how to operate a juice production, marketing & sale for a juice production, major risks in a juice production, how much can you make in a juice production, step by step guide of starting a juice production business, relevant news, would you recommend this opportunity, step-by-step guides from established entrepreneurs and experts: business plans, technical guides, financial analysis, best practices, etc. (pdf, word, excel), compare juice production to other businesses, juice production vs. chicken farm, juice production vs. fish farm, juice production vs. watermelon farm, juice production vs. pig farm, juice production vs. beef farm, juice production vs. honey farm.

juice business plan in kenya

fresh juice business in Kenya

How to start fresh juice business in Kenya

In this post I will share with you how to start a fresh juice business in Kenya

If you are looking for a lucrative business idea in Kenya, then blending and selling of fresh juice is one of them. This is because the demand is more than supply meaning the market has not been saturated. Its also advantageous because of the minimal capital requirements and availability of fruits. In this article you get to learn the details of starting a fresh juice business.

Generally, there’s a growing trend of people preferring freshly blended juice to juice that has additional flavors and preservatives. However, as potential business person you will need to do an intensive market research on your target market before deciding your niche.

Depending on your findings; you can choose to focus on juice smoothies, organic juices, energy juices or even wholesale bottled juices. While researching on the market, you will take into consideration the fruits that people love, where you can find them and the blending equipment required.

Equipment costs and working capital for a fresh juice business in Kenya

Equipment costs and working capital will determine the amount of money you need. For instance, the business needs a commercial blender (Ksh 7,500), juicer (Ksh 5,000), fridge (Ksh17, 000), vegetable peeler (Ksh 3000) and juice dispenser (Ksh 10,000) as the main equipment. However, if you have limited capital and you can afford a commercial blender and juicer, you’re good to go. Other cost requirements entail obtaining business permit at Ksh 8000, Rent at an average rate of Ksh 10,000 and furniture at an approximate figure of Ksh 5000. In addition to the single business permit, make sure you apply for the food hygiene license which can cost up to Ksh 2000 on the higher side to avoid fines.

Once you’ve met the legal requirements and obtained equipment, its important that you locate reliable suppliers.  You may grow your own fruits or buy. If you choose to buy, do so in bulk and purchase your supplies locally in wholesale so as to minimize on transportation costs.

Its also advisable to visit growers’ associations around you to help you locate potential suppliers. The aim is to have a variety of fruits in adequate supply. Another tip is to buy unripe fruits which are way cheaper and minimizes the chances of going bad.

The following are some fruits you can use for blending juices.

  • Passion fruits
  • Thorn melon

Choosing a location for your fresh juice business in Kenya

Another important aspect of a fruit juice business is the location. A strategic place for the business will mean high sales turnover which translates to maximization of profits. For this particular business, consider having it near institutions like schools, hospitals, shopping malls, banks and churches. A fruit juice shop outside offices, in flea markets, and bus stops is likely to do well due to the traffic of people walking by foot.

Marketing a fresh juice business in Kenya

Packaging and marketing are what makes your business unique. Packaging depends on orders; if you’re selling to direct consumers then disposable cups with lids will do but for large wholesale orders, use jerrycans. Marketing is very essential as it makes the consumers aware of your product. Posters and business cards are the best bet but you could also hold a health fitness day and promote your business.

Is fruit juice business profitable in Kenya?

Yes. A fruit juice is a profitable venture in Kenya when you carefully choose a good business location that has a potential to get you many customers. Starting a juice business in Kenya is one of the ways to be self-employed or to create employment opportunities for others. However, one must aggressively market the business during the initial days. To be successful in the fresh fruit juice business should ensure high levels of cleanliness and offering the best customer service.

In conclusion, it’s possible to start a fruit juice business and succeed in Kenya since it only requires blending skills and capital of about Ksh 30,000. To maintain and grow the customer base, maintain cleanliness.

How to Start a Profitable Juice Business [11 Steps]


By Nick Cotter Updated Feb 02, 2024

juice business image

Business Steps:

1. perform market analysis., 2. draft a juice business plan., 3. develop a juice brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for juice., 6. open a business bank account and secure funding as needed., 7. set pricing for juice services., 8. acquire juice equipment and supplies., 9. obtain business insurance for juice, if required., 10. begin marketing your juice services., 11. expand your juice business..

Starting a juice business requires a thorough understanding of the market to ensure your products meet consumer needs and stand out from the competition. A comprehensive market analysis will help you identify trends, target customers, and gauge demand. Here are some key points to consider:

  • Research current trends in the juice industry, including popular flavors, health claims, and packaging innovations.
  • Analyze your target demographic by considering factors such as age, lifestyle, dietary preferences, and income levels.
  • Examine competitors in the market to understand their product offerings, pricing strategies, and marketing tactics.
  • Identify potential suppliers for high-quality fruits and vegetables, and understand the costs and logistics involved.
  • Assess the retail landscape, including potential distribution channels like supermarkets, health food stores, or online platforms.
  • Consider regulatory requirements for food and beverage businesses, including health codes, labeling standards, and certifications.
  • Gather insights from consumer feedback on existing juice products to pinpoint gaps and opportunities in the market.

juice business image

Are Juice businesses profitable?

Yes, juice businesses can be profitable. Many juice businesses have successful business models that focus on providing customers with high-quality, fresh juices. Additionally, businesses that focus on selling juices to health-conscious customers or in high-traffic areas can be particularly profitable. Properly marketing, pricing, and managing costs can also help juice businesses stay profitable.

Embarking on a juice business requires a well-crafted plan to outline your vision, establish goals, and navigate the challenges ahead. A business plan serves as a roadmap for your venture, helping you to secure financing, understand your market, and strategize for growth. Consider the following key elements when drafting your juice business plan:

  • Executive Summary: Present an overview of your business concept, mission statement, and the products you intend to offer. Briefly highlight your goals and the need your business will fulfill.
  • Market Analysis: Research and detail the juice market trends, customer demographics, and competitive analysis to demonstrate the demand for your products and your understanding of the industry.
  • Marketing and Sales Strategy: Describe how you plan to attract customers and your approach to sales. Include pricing, advertising, and promotional plans.
  • Operations Plan: Outline the day-to-day activities, from sourcing ingredients to juice production and distribution. Detail the equipment needed and the operational workflow.
  • Management Structure: Define the organizational structure, detailing the roles and responsibilities of the management team and any staff.
  • Financial Projections: Provide financial forecasts including startup costs, projected income statements, cash flow statements, and balance sheets for at least three years.

How does a Juice business make money?

A juice business can make money by selling freshly-made juices to customers directly. Juice businesses typically charge a premium for their products, as they are made fresh with high-quality ingredients. The business can also make money by selling its juices to restaurants and other third-party retailers. The business can also generate revenue from online sales, delivery services, and catering services.

Developing a juice brand is a critical step in establishing your juice business identity and setting yourself apart in the market. Your brand should reflect your unique selling proposition, values, and the quality of your product. Consider the following points to ensure your brand resonates with your target audience:

  • Choose a Memorable Name: Your brand's name should be catchy, easy to remember, and reflect the essence of your juice products.
  • Design a Distinctive Logo: Create a logo that captures the spirit of your brand and is visually appealing on packaging and marketing materials.
  • Identify Your Unique Selling Proposition (USP): Clearly define what makes your juice different from competitors – be it unique flavors, organic ingredients, or health benefits.
  • Develop a Brand Story: Narrate the story behind your brand to create an emotional connection with customers, such as the inspiration behind starting your juice business or your commitment to sustainability.
  • Consistent Branding: Ensure that your brand's color scheme, typography, and design elements are consistent across all platforms and packaging to build brand recognition.
  • Engage with Your Audience: Use social media and other marketing channels to communicate with your audience, get feedback, and build a community around your brand.

How to come up with a name for your Juice business?

Brainstorming is a great way to come up with a name for your juice business. Think of words that evoke the freshness of your juice, are catchy, and easy to remember. Consider incorporating puns or alliteration into the name to make it more memorable and unique. After you come up with a few potential names, consult friends and family for feedback to help you decide which one to go with.

image of ZenBusiness logo

Once you've laid the groundwork for your juice business, it's time to make it official. Formalizing your business registration is a critical step to ensure your operation is legal and protected. Follow these guidelines to navigate through this process:

  • Choose a business structure that aligns with your goals, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation, and understand the implications of each for your juice business.
  • Register your business name with the appropriate state authorities, ensuring it is unique and meets all state regulations for business names.
  • Obtain an Employer Identification Number (EIN) from the Internal Revenue Service (IRS) for tax purposes, especially if you plan to hire employees.
  • Apply for the necessary business licenses and permits required to operate a juice business in your location, which may include a food handler's permit, health department permit, and a general business license.
  • Understand and comply with any zoning laws that apply to your business location, especially if you are operating from a brick-and-mortar shop or a home-based business.
  • Consider the need for insurance, such as general liability, product liability, and property insurance, to protect your business from potential risks.

Resources to help get you started:

Unlock vital resources specifically designed for juice bar entrepreneurs to gain insights into market trends, access operational best practices, and receive strategic advice for business expansion:

  • Juice & Smoothie Bars in the US - IBISWorld Report: An in-depth industry report providing statistical data and analysis on market size, consumer behaviors, and competitive landscape. View Report
  • Beverage Industry Magazine: Offers the latest news, trends, and innovations in the beverage market, including a focus on non-alcoholic segments like juice bars. Visit Magazine
  • The Juice Bar Business Plan: Discover How to Start a Successful Juice Bar Business by Simone Armstrong: A comprehensive guide that covers planning, opening, and running a juice bar. Buy on Amazon
  • The Fresh Juice Global Newsletter: A curated newsletter offering insights into the global juice market, including trends, new product launches, and expert interviews. Signup
  • Specialty Food Association: Provides resources, networking opportunities, and market data for entrepreneurs in the specialty food and beverage sector, including juice bars. Explore Resources

When starting a juice business, it's crucial to ensure you have all the necessary licenses and permits to operate legally and safely. Each country, state, and even city can have different requirements, so it's important to do thorough research and comply with all regulations. Below are the steps you'll need to take:

  • Research Local Regulations: Check with your local health department and small business administration to understand what's required in your area for a juice business.
  • Food Service License: Apply for a food service license since you will be serving food to the public. This often involves a health department inspection.
  • Business License: Obtain a general business license from your city or county clerk's office to operate legally.
  • Sales Permit: If your state collects sales tax, you'll need a sales tax permit to collect and report sales tax on your products.
  • Food Handler's Permit: You and your staff may need to be certified through a food safety course and acquire food handler's permits.
  • Food Establishment Permit: If you are processing and bottling your own juice, an additional food establishment permit may be required.
  • Zoning and Land Use Permits: Ensure your location is zoned for commercial use and that you have the proper land use permits if required.

What licenses and permits are needed to run a juice business?

Depending on the locality, licenses and permits required to run a juice business may include food service permits, a business license, health code compliance certification, and licensing to operate a commercial kitchen. In addition, the business may be subject to additional licenses and permits related to alcohol sales or other products that are sold in addition to juice.

Starting a juice business requires not only a great recipe but also smart financial planning. Opening a business bank account and securing the necessary funding are critical steps in establishing a solid foundation for your company. Here's a guide to help you navigate through these financial waters:

  • Choose the right bank: Research banks that offer business accounts with low fees and good customer service. Consider also if they provide additional support for small businesses.
  • Prepare the necessary documents: You will typically need your business registration documents, EIN (Employer Identification Number), and personal identification to open an account.
  • Understand your funding needs: Calculate the startup costs for your juice business, including equipment, supplies, marketing, and operating expenses.
  • Explore funding options: Look into traditional loans, business lines of credit, investors, crowdfunding, or small business grants that might be available for food and beverage startups.
  • Build a strong business plan: A solid business plan can help convince lenders and investors that your juice business is a worthwhile investment.
  • Consider specialized lenders: Some financial institutions focus on the food and beverage industry and may offer more tailored loan products for your juice business.

Setting the right price for your juice services is a critical step in ensuring the success of your business. It involves balancing costs, understanding your target market, and aligning with the industry standards. Here are some key points to consider when establishing your pricing strategy:

  • Cost Analysis: Calculate the cost of ingredients, packaging, labor, and overhead to determine the baseline cost of your juices.
  • Competitive Pricing: Research competitor prices to set a competitive rate that still ensures a profit margin without pricing out potential customers.
  • Value-Based Pricing: Consider the perceived value of your juices. If you're using organic or high-quality ingredients, you might price higher to reflect the quality.
  • Volume Discounts: Offer discounts for larger purchases to encourage bulk sales while maintaining a healthy profit margin.
  • Dynamic Pricing: Be open to adjusting your prices based on seasonal availability of ingredients, special promotions, or changing market conditions.
  • Tiered Pricing: Provide different pricing tiers for various sizes or subscription services to cater to different customer needs and preferences.
  • Psychological Pricing: Implement pricing strategies such as charm pricing (e.g., $4.99 instead of $5) to make the cost more appealing to customers.

What does it cost to start a Juice business?

Initiating a juice business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $15000 for launching such an business. Please note, not all of these costs may be necessary to start up your juice business.

Starting a juice business requires careful selection of equipment and supplies to ensure the quality of your products and efficiency of your operations. Here are some essential items you'll need to acquire before you can start serving delicious, fresh juices to your customers.

  • Commercial Juicers: Choose high-quality juicers that can handle continuous use and are easy to clean. Consider different types such as masticating, centrifugal, or triturating juicers based on the types of juice you plan to offer.
  • Blenders: For smoothies and juices that require blending, invest in powerful commercial blenders.
  • Refrigeration Units: Ensure you have adequate refrigeration to keep your produce fresh and to store cold-pressed juices properly.
  • Produce Washers: Hygiene is crucial, so include a produce washer to thoroughly clean fruits and vegetables before juicing.
  • Containers and Bottles: Stock up on a variety of containers and bottles for serving and packaging your juices, preferably in eco-friendly materials.
  • Utensils and Cutting Boards: Get enough utensils and cutting boards to prep ingredients efficiently and maintain food safety.
  • Sanitation Supplies: Maintain cleanliness with food-safe sanitizers, soaps, and cleaning equipment.
  • POS System and Software: Invest in a point-of-sale system for processing transactions and inventory management.

List of Software, Tools and Supplies Needed to Start a Juice Business:

  • Business Plan Software
  • Bookkeeping Software
  • Accounting Software
  • Commercial Blender
  • Food Processor
  • Cutting Boards
  • Cups and Containers
  • Serving Utensils
  • Labeling and Packaging Materials
  • Website and Social Media Accounts
  • Marketing Materials
  • Point-of-Sale System
  • Refrigeration Unit

Starting a juice business involves several important steps, and one of them is ensuring your business is adequately insured. Obtaining the right business insurance can protect your company from unforeseen risks and liabilities that may arise. Here's a guide to help you understand what insurance you may need:

  • General Liability Insurance: Covers claims of bodily injury, property damage, and advertising injury. Essential for customer-facing businesses like a juice shop.
  • Product Liability Insurance: Protects against claims related to illness or injury caused by your juice products. A must-have for any business involved in food and beverage.
  • Property Insurance: Provides coverage for your equipment, inventory, and business premises in case of fire, theft, or other damages.
  • Workers' Compensation Insurance: Required in most states if you have employees. It covers medical costs and lost wages if an employee gets injured on the job.
  • Business Interruption Insurance: Helps recover lost income and pay for operating expenses if your business is temporarily unable to operate due to a covered loss.

Consult with an insurance agent specializing in food and beverage businesses to ensure you obtain the appropriate policies for your juice business.

Launching your juice business is thrilling, but attracting customers is crucial for success. A strategic marketing approach will help spread the word, build your brand, and draw in health-conscious consumers. Here’s how to kick-start your marketing efforts:

  • Identify Your Target Audience: Understand who your ideal customers are, whether they are fitness enthusiasts, busy professionals, or health-conscious families, and tailor your marketing messages to resonate with them.
  • Utilize Social Media: Create engaging content on platforms like Instagram, Facebook, and Pinterest, where visuals of your fresh juices can entice followers and turn them into customers.
  • Offer Promotions and Discounts: Encourage first-time buyers with introductory offers or create a loyalty program to reward repeat customers.
  • Partner with Local Businesses: Collaborate with gyms, yoga studios, and health food stores to reach potential customers and gain credibility.
  • Attend Community Events: Set up a booth at local farmers' markets, fairs, and festivals to showcase your products and directly engage with the community.
  • Invest in SEO: Optimize your website for search engines to increase visibility when potential customers search for juice-related terms online.
  • Collect Customer Feedback: Use reviews and testimonials to build trust and refine your marketing strategies based on what resonates with your clientele.

Once your juice business has established a solid foundation, it's time to consider expansion to scale up and tap into new markets. Careful planning and strategic thinking are essential to successfully grow your business. Here are some key steps to guide you through the process:

  • Research new locations for physical expansion, ensuring they have a high foot traffic and a target demographic that aligns with your brand.
  • Diversify your product range to include seasonal flavors, organic options, or health-focused blends to attract a wider customer base.
  • Invest in marketing and brand awareness campaigns, utilizing social media, local events, and partnerships to reach a broader audience.
  • Consider offering delivery services or partnering with food delivery platforms to make your products more accessible to customers.
  • Investigate wholesale opportunities, providing your juices to local cafes, gyms, and health food stores to increase your reach.
  • Streamline operations and invest in more efficient equipment to boost production capabilities without compromising on quality.
  • Explore online sales channels, creating a website or using e-commerce platforms to sell your juices beyond your physical location.

Writing a business plan for a small juice company

Table of Contents

Describing your business

Unique selling point, finding your audience, market research, customer profiles, swot analysis, opportunities, assuring health and safety standards, providing financial projections, countingup is the perfect ingredient for healthy finances.

Before turning your passion for fruits into a successful juice company, it may helpful to consider putting together a business plan . Having one let’s you seek funding opportunities from potential investors or approach a bank for a loan. A plan in place also allows you to compare your performance in the future with what you expected initially.

To give you the relevant information you need in your business plan for a juice company, this guide covers:

  • SWOT analysis for the company

The first section of your business plan should be used to explain what your company does. There are two main points to consider including: your unique selling point and your brand.

Your USP (unique selling point) is the reason that customers would choose to buy juice from you instead of another business. Whatever makes your product different (your flavours, ingredients or process, for example), describe it in your plan. 

When writing your business, you should also explain and display your branding . The brand should provide your business with an identity of its own. You will likely want to build loyalty from your customers for your juice company. Having a solid brand is a great way to do that.

Branding covers a few areas for your business. The name of your company, logo, fonts, colour scheme and tone of voice can all be outlined in your brand guidelines . Putting together guidelines shows potential investors the ability of the company to market itself.

Another essential section to put into your business plan is to explain who your company is going to target. To find out who would be best to target, you want to complete market research and then use a customer profile to describe them.

By carrying out market research for your business, you gain more of an understanding of the people who you would like to buy juice from you. You may have a broad or narrow audience for your product, but without research, you could miss out on critical insights that would help your brand.

To carry out the research, you can either look for first-hand knowledge by speaking directly to audiences (for example interview people and ask them how they would respond to your company) or second-hand from looking into potential competitors to see who they target (for example check other juice brands’ social media platforms and judge who is likely to use them).

Putting together customer profiles (sometimes called customer avatars) helps define your target audience in a way that is easy to imagine. This will help explain who they are in your plan and give you some insight into your future marketing. You will think about the best channels to use based on your profiles.

To put together a customer profile, detail a hypothetical person based on your market research. Write a summary about their lifestyles, including details like their name, age, location and occupation.

Your business plan needs to convince investors or lenders that your company will succeed. Using a SWOT analysis that focuses on your strengths, weaknesses, threats, and opportunities can show that you have considered every area of your venture.

Explaining why your business should succeed provides some key points to highlight as your strengths. You may have previous experience selling juice at a stall before you set up the company, for example.

Detailing the weaknesses of your business gives the impression that you are realistic and proactive towards improvements. Mention areas you may be unfamiliar with and why you would do to overcome that. For example, if you have little experience in finance say that you plan to use an accounting tool like Countingup to make it easier.

There will likely be potential opportunities for your business to take advantage of in the future. Mentioning these in your plan shows that you are enterprising. For example, with more people working from home in 2022, you plan to trial a delivery service later in the year.

There is a likelihood of possible threats for any business that you would have to overcome. You can also mention what you will avoid or handle that situation by identifying some. For example, if the costs of getting imported fruits rise, you would bring out a new locally sourced line of juices for which you could possibly charge a higher price.

To reassure potential investors that you will meet health and safety standards, you could detail the plans you have in place following UK Government guidelines .

You should mention what your plans are for:

  • Handling your drinks
  • Preparing drinks
  • How drinks will be stored
  • Keeping the facilities clean

You can also mention other measures you intend to take to ensure that customers are safe to consume your drinks. For example, by clearly labelling all of the ingredients in each juice so that if someone has an allergy to something, they can avoid it.

Many investors and lenders will look closely at the financial information you put in your business plan. As a result, it would be helpful to include your estimated sales for the following month, quarter or year.

To display your projected sales, consider using a sales forecast . Through your market research, you may find information on how many customers other juice companies have a month. 

Estimate the number of customers to expect. Then, by multiplying this figure by the prices you intend to charge for drinks, it should leave you with a forecast for the amount of money you expect to see from sales.

To make sure that your juice company can provide financial projections in your plan, it would be useful to set up a separate account and use accounting software.

Countingup is the business current account with built-in accounting software that allows you to manage your financial data in one place. It includes expense categorisation which will automatically put relevant costs together, helpful for keeping finances organised.

When comparing your business performance with your plan later on, Countingup also provides business reports which give you all the information that you need to know. Seamless, simple and straightforward!

Start your three-month free trial today.  Find out more here .


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How to Start a Fruit Juice Blending Business in Kenya

how to start a fruit juice blending business in Kenya

Kenyan entrepreneurs have a lot of opportunities when it comes to starting businesses. If you’re looking for a business idea that’s growing in popularity, consider starting a fruit juice blending business . At the moment, most Kenyans prefer blended juice as they are considered healthy. Today, you’ll learn how to start a fruit juice blending business in Kenya.

To start a fruit juice blending business in Kenya, you need a regular supply of fruits, an ideal location with considerable traffic, and government licenses. These are the main considerations you need for the success of your business.

In this post, we’ll discuss the basics of starting up your own fruit juice blending business in Kenya, from registering with the government to choosing the right location and suppliers. Let’s get started!

Step-by-Step Guide on How to Start a Fruit Juice Blending Business In Kenya

 Here are simple tips to follow on how to start a fruit juice blending business in Kenya. 

Intensively Research the  Market

Carry out extensive market research to identify a suitable place for your fruit juice business. The study will help you gather information if people in that place, like fruits.

It will also help you know the most liked types of fruit by people around and where to source the fruits. 

The following are the key factors you should consider when researching the market for your fruit juice blending business:

  • Demand: You must consider whether the people around are in need of blended fruit juice. The best way to understand this is by looking at the number of people selling blended juice in the area. If there are few people selling it, then there is a good demand.
  • Pricing: Consider how much customer pay for a cup of blended juice in the area. You must then try to figure out whether you’ll make a profit by selling your juice at that amount. If not, the location is not worth it.
  • Location: Consider where your potential customers live and whether they can access your business easily. If you’re targeting residential customers, make sure you’re as close as possible to their apartments.
  • Market size: Consider the number of people in the area. The more people in an area, the better for your business. Crowded places like Nairobi’s Pipeline area are a plus for such a business.

Also Read: How to Start a Bakery Business in Kenya: 6 Easy Steps

Create Juice Recipes 

Come up with recipes for your fruit juice business, including flavors that are not common. A diverse menu will encourage customers to regularly visit your business. For instance, pineapple and orange juice are common flavors but strawberry-carrot and watermelon-acai are not as common.   

Write Fruit Juice Business Plan

Before starting your fruit juice business you need to plan it well. A business plan helps put ideas on paper before implementing them. A good fruit juice business plan should include the following.

  • Business location
  • Startup capital 
  • Target market
  • Type of fruit juices to sell
  • Profit projection 

Identify an Ideal Location for Your Business

Every business person wishes to sell all their goods at once or sell all that day. To sell your fruit juice in high quantity, there are places you must target. Places like near institutions where there is a high population.

Students may like fruit juice since not all institutions provide fruits to learners. A bus stop is also another ideal place as it’s always crowded with passengers. Thus, the best place for this type of business is a busy street with a huge population.

You can operate the business from a cart or get a small stall along the road where customers will stop and buy a cup of fruit blended juice. Also, you may set up a stall near supermarkets, restaurants, or residential areas.

Sales are normally high in the evening hours when people are going home from work, hence you can research busy places that are suitable for setting up this fruit juice business.   

Find Out: 11 Easy Businesses to Start in Rural Areas in Kenya

Purchase the Necessary Equipment

For starting, it’s not a must to have all the required equipment. You can start with the essential ones like the blender and cutlery and the others you can buy as the business grows.

But if you’re starting and you’ve enough startup capital, the equipment you should buy are;


Being a fruit vending business, you must have fruits. You can easily get fruits in wholesale from leading markets. A good example is the wholesale market in Nakuru which operates daily and carries a wide selection of fruits. 

Alternatively, if you’ve fruit farmers nearby, buy from them as they’ll be fresh and more affordable.  You should budget for types of fruits that are in demand in your suggested business area.

Visit other fruit vendors around and check the kind of fruits they stock most often. Some of the most popular fruits are watermelon, pineapple, pawpaw, apples, mangoes, oranges, and bananas, depending on the season.

Display Shelves 

To make your fruit juices look attractive to customers, you need to display them on something conspicuous and neat. Depending on the space availability and location, display shelves may be necessary.

You can acquire a metal display from a local Juakali artisan or get a carpenter to make one for you. You’ll have to negotiate the cost but the price may range from Ksh. 3,000 to Ksh. 5,000.

Juice Blender

A juice blender’s price ranges between Ksh. 1,500 and Ksh. 8,000 depending on the model and features. You can get a blender from any supermarket or online retailers like Jumia . For starting you can purchase 2 blenders just in case one disappoints.

And as the business grows, you can buy a blender for every fruit you’ll be using to make juice.

Plastic Chairs and Stools 

Your juice fruit shop will require several chairs and stools for customers to sit on. As the business expands and customers increase, you can hire a carpenter to construct comfortable forms and shades when there is enough space.

Plastic stools prices range between Ksh. 250 and Ksh. 350 while plastic chairs cost around Ksh. 600.

Cutlery like Bowls, Forks, Cups, and Knives

These items are readily available in open markets and supermarkets. A small water tank is also necessary for washing hands. Plastic transparent and disposable cups for selling fruit juice can work well at the start. 

As for the salads, buy melamine plates or bowls for serving fruit salads. When buying utensils, go for the averagely priced but durable items that will guarantee you good service. 

Acquire Business Licenses and Permit

To start any legal business in Kenya you’ll need to have the necessary business permits and the fruit parlor is no exception. You should also adhere to the food hygiene rules. The following are the needed licenses. 

Single Business Permit

You’ll require a single business permit to legalize business operations. The license cost may range from Ksh. 3,000 to Ksh. 10,000 depending on your county government. Visit your county or sub-county offices to get the actual license fee.

Food Handler’s Medical Certificate 

Everyone handling food in the business premises must undergo a medical examination to ensure they are disease-free. Medical certificates are available from county offices for around Ksh. 600 every two years.

Food Hygiene License  

Public health officials might inspect your fruit vending business before the approval of the license. A license for small businesses may range from Ksh. 300 to Ksh. 600 annually. 


To begin with, you should know how to make fruit juice. After the juice is ready you can properly pack it in containers. For small orders, you can pack the juice in disposable cups with lids and straws.

For large orders, pack the juice in jerry cans or ask the clients to bring their own containers. The order’s quantity will help you decide what kind of packaging to use.   

Market Your Business

Marketing is a critical aspect of any business. You need to create awareness about your fruit juice business to potential customers. It will help make your business popular, attracting more customers and hence more sales.

You can use posters and also give business cards to your customers. You can also establish a promotional website or open social networking accounts. 

Bottom Line 

The fruit juice business is a lucrative venture. The business is not saturated hence, the competition is low.

To start and run a successful fruit juice blending business, you need to first know how to make the juice. Always ensure your shop is neat and clean.

This will attract more customers as they get impressed with the business’s cleanliness. They will become regular customers and even refer their relatives and friends to your business.

I hope this guide on how to start a fruit juice blending business in Kenya will put you on the right track to get the business started.  

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Juice Bar Business Plan

Written by Dave Lavinsky Juice Bar Business Plan Template

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their juice bars and smoothie bars. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a juice/smoothie bar business plan template step-by-step so you can create your plan today.

Download our Ultimate Juice Bar Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your juice or smoothie bar as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

juice bar planning

Source of Funding for Juice Bars & Smoothie Bars

With regards to funding, the main sources of funding for a juice bar are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a juice bar is angel investors . Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. VC funding is not appropriate for a juice bar. Venture capitalists might consider funding a chain, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

Juice bar business plan template.

Your business plan should include 10 sections as follows:

Executive Summary

carrot juice

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of juice bar you are operating and the status; for example, are you a startup, do you have a juice bar that you would like to grow, or are you operating a chain of juice bars.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the juice bar industry. Discuss the type of juice bar you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of juice bar you are operating.

For example, you might operate one of the following types:

  • Take-Out or Drive Through : this type of juice bar doesn’t have seating and is mostly visited by customers looking to grab a juice on their way to the gym or elsewhere.
  • Café : this type of juice bar typically has a more formal setting and will serve juice, smoothies, and some food items such as fruit bowls.

In addition to explaining the type of juice bar you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

smoothie fruit business plan

While this may seem unnecessary, it serves multiple purposes.

First, researching the juice bar industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards juice cleanse regimens, it would be helpful to ensure your plan calls for plenty of juice regimen options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your juice bar business plan:

  • How big is the juice bar business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your juice bar. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your juice bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, millennials, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of juice bar you operate. For example, sports enthusiasts might want different product options, and would respond to different marketing promotions than soccer moms.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most juice bars primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Juice Bar Competitive Analysis

juices and smoothies

Direct competitors are other juice bars.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes restaurants, supermarkets and customers making juice themselves at home. You need to mention such competition to show you understand that not everyone who drinks juice or smoothies frequents a juice bar each day.

With regards to direct competition, you want to detail the other juice bars with which you compete. Most likely, your direct competitors will be juice bars located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior juice/smoothie products?
  • Will you provide products that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

lime juice

Product : in the product section you should reiterate the type of juice bar that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you offer items such as protein drinks or acai bowls? Will you offer fresh baked goods? Will you offer packaged food items for sale (e.g., protein bars, cookies)? Will you offer smoothies, fresh squeezed juices or both)? Etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your juice bar. Document your location and mention how the location will impact your success. For example, is your juice bar located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate kiosks, detail the locations where the kiosks will be placed.

Promotions : the final part of your juice bar marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Making your juice bar’s storefront extra appealing to attract passing customers
  • Distributing juice samples outside the juice bar
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Social media marketing
  • Partnerships with local organizations (e.g., gym members get a free shot of wheatgrass with their purchase)
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your juice bar such as training employees, serving customers, procuring supplies, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your juice bar’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the juice bar business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in juice bars and/or successfully running retail and small businesses.

Financial Plan

juice servings

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your juice bar, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a juice bar:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like blenders, refrigerators, etc.
  • Cost of fixtures like tables, chairs, a menu board, etc.
  • Cost of ingredients and maintaining an adequate amount of supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Juice Bar Business Plan Summary

Putting together a business plan for your juice bar is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the juice bar business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful juice bar.

Download Our Juice Bar Business Plan PDF

You can download our juice bar business plan PDF here . This is a business plan template you can use in PDF format.

Juice Bar Business Plan FAQs

What is the easiest way to complete my juice bar business plan.

Growthink's Ultimate Juice Bar Business Plan template allows you to quickly and easily complete your Juice Bar or Smoothie Business Plan.

Free Juice Bar Business Plan PDF?

You can download our juice bar business plan PDF template here . This is a business plan template you can use in PDF format.

Don’t you wish there was a faster, easier way to finish your Juice Bar business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan advisors can give you a winning business plan.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide for Small Businesses

Start or grow you juice business with our Juicing Level Up mentorship program

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Charlie Wettlaufer

Cold-pressed juice bar business plans: the 4 basic models.

If you’re looking for a juice bar business plan, you’ve come to the right place.

In this article, I’ll go over the four basic business models for a cold-pressed juice bar / business:

  • Delivery Only
  • Retail Juice Bar
  • Combination

*Technically not a juice bar business, but worth considering.

I will give a high level overview of each business type and it’s pros and cons as I see them.

Note: This How to Write a Juice Business Plan PDF is a step-by-step guide to helping you write a business plan for your juice business. Download it for free!


1. Delivery Only

Delivery juice businesses have the lowest startup cost, and are an OK place to start. Some of the most successful brands today have started this way.

This business model allows you to start small. I have met several owners of successful cold-pressed juice business that started by either making juice in a rented commissary kitchen (you can usually rent by the hour), or in some cases even making juice at home and delivering your orders from there. It’s worth pointing out that it may not be totally legal under FDA regulations to run a raw juice business from home. Many people have done it successfully and continue to do so, but just be aware that the FDA may tell you to stop and make you move to a real commercial kitchen at some point.

If you want to learn more about starting a juice business from home, you can read our article here .

You can allow customers to place orders for juices and cleanses online to be delivered the next day. Or, if you have your production and inventory under control, you can deliver immediately.

You can build an ecommerce website very cheaply these days that can take order for juices and cleanses. If building an ecommerce website on a budget, I recommend starting with wix . The process really isn’t very complicated to get an ecommerce site up and running. You can also try to offer your products on local delivery apps like Uber eats .

Other than needing juice bar equipment , staff, and an ecommerce website, you will need to do some marketing. Facebook has amazingly targeted marketing these days, and it’s relatively cheap. You can, for example, advertise to people in your area who have “liked” photos and accounts related to health food, nutrition, and fitness. If your Instagram and Facebook game is on fleek  you should be able to fill a decent amount of orders, as long as the competition isn’t too high in your area.

Once you get some orders rolling you can invest in a larger production space and put some more money into a better website and marketing. Then, you can pivot to one of the more cost intensive juice bar business plans below.

2. Retail Juice Bar

Opening a brick and mortar store takes a much larger investment than a delivery only juice bar business. If you do it right though, having a retail store in a high traffic area can be great marketing for your brand. Customers can come in and “feel” what your brand is about. You can meet you customers, educate them about your products, and provide an experience beyond just selling a product.

These days, you need to do more than sell bottled juice out of a cooler. You will need to offer other beverages like smoothies and coffee, and you should offer some food items as well. The food can be simple grab-and-go items if you want to focus on the juice, but don’t take it lightly. Many of the businesses that only sell bottled juice are struggling or even closing their doors as the market has grown and customers have more options. This will continue to happen as more businesses get into fresh juice, like grocery stores and cafes.

When you grow to multiple locations, you will need to decide if you want to make your cold-pressed juice in each location, or produce it centrally in one kitchen then distribute out to your other stores. There are pros and cons with each model.

When making juice in a central location and distributing, you can reduce labor and equipment costs. With economies of scale, the more juice you can make in each batch, the cheaper it will be per ounce (there are exceptions).

The major challenge, however, is managing the inventory correctly so your stores are neither wasting juice that doesn’t sell, nor under-producing for demand. This is very difficult to do. Customers are unpredictable and something as simple as a rainy day can be devastating to a normal day of sales.

If you decide to juice in each location, you will need more equipment, and the labor costs will be slightly higher since you are making less juice per batch. There two major advantages with this method:

  • You can make juice as needed throughout the day so you will be left minimal wasted juice.
  • Customers appreciate the fact that their juice is fresh.

If the customer wonder if the juice has been sitting on a shelf for 3 days, they are less likely to buy. If they see juice being made, there is no doubt in their mind that the product they’re buying is fresh. A great example of successful juice business that makes juice fresh daily in each store is Cafe Gratitude .

3. Wholesale

( Note: This is not technically a juice bar business — it’s a juice factory business — but it is a plan worth considering.)

It’s hard to start small as a wholesale brand, so if you’re going to go wholesale, you probably need to go big out of the gate . This requires a big investment in marketing and a factory. There are a couple of major reasons for this:

When you are selling to 3rd parties for resale in the US, you must use HPP or another pasteurization method to achieve a 5 log kill, meaning you are ensuring that most of the potentially harmful pathogens have been killed. This means you either have to buy an HPP machine (expensive) or pay an HPP facility to process your juice for you, but normally they require a minimum order amount of thousands of bottles. Read more about HPP .

Another major challenge is that you must let the re-seller make 30%-40% profit, meaning you have to sell to them at a discount. On the other hand, you don’t need to invest in brick and mortar stores so you can keep your overhead relatively low compared to owning a bunch of juice bars.

The ultimate goal here is to get picked up by regional and national grocery stores. There are a lot of grocery stores in every country. In the US alone there are over 40,000 grocery stores. Kroger and Albertsons each own about 2,000 stores. Getting into the national distribution network can be tricky, and you probably have to get in through a distributor like UNFI . If you can accomplish that, then the “juice is loose” as they say.

4. Combination

The most successful cold-pressed juice companies are usually doing all of the above. At least one brick and mortar store in a nice area to help with branding and marketing, a great e-commerce website to order juice, and a large wholesale network.

Note: Whether you’re starting a juice bar, a juice delivery service, or a wholesale juice business, this How to Write a Juice Business Plan guide explores the key elements of a successful juice business plan , along with industry tips, resources, and downloadable content to help you write it. Get it for free!

Where to Start On Your Juice Bar Business Plan

There is no magic formula for a successful juice company, but it almost always starts with a passionate owner. You will run into serious challenges along the way, and if you’re not passionate about juice, it will be hard to find the energy to persevere.

Start small, make juice for friends and family, experiment with recipes and see what they like, and try to build a loyal following. From there, you can start talking to them about your juice business and the rest will work itself out.

Want more tips and information about starting a successful juice business? Check out one of these articles:

  • 5 Tips for Starting a Cold Pressed Juice Business
  • 7 Tips for Navigating Juice Bar Regulations
  • Juice Bar Equipment List & Kitchen Layout
  • How to Increase Your Juice Bar Business Profit

Charlie Wettlaufer Portrait Photo

About The Author

President and CMO - Goodnature Host - Cold Pressed Truth and Goodnature Radio Creator - JuiceCon

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body. I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing. My missions is to carry on my Dad's goal - one day make Goodnature a house-hold name.

How much money can I make doing cold press? I have a single juice bar location.

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Hi Jake, one of our team members will email to discuss thanks!

Hi, I need help to know how to calculate my wholesale price juice per liter. Can you help please ? Thx

Hello Adeline, the First step for calculating wholesale pricing is making sure you know how much produce is going into each bottle and then determining your exact cost per bottle, From there you can factor in your labor, bottle cost, overhead, etc. As well as your food cost. Most operations will try to run a 20-30% food cost. Then for wholesale accounts, they might raise that up to 30-35%. Please let me know if you would like to set up a quick call to discuss and answer some questions further. You can reach me at [email protected].

good information..

Hi! I’m wondering if putting fridges that we own and are partnering in shared locations near by locations can be considered a hub for our juice to be accessible in other places without having to open an additional brick and mortar? We already have one location but looking to expand without HPP

Hi Cydnie! The method your describing has been done before, and some companies do it today. It's sort of gray area. Some health departments will say that as long as the juice is not being bought and re-sold that it's ok, but others will say no. Some will say you can do it, but you need to have your own POS device at the fridge so the money goes direct to your company. Some areas will even say it's ok to Wholesale the juice. It really all depends on the local health inspectors. The best thing to do is just reach out to the local health department and ask them.

Hi, my girlfriend and I are applying for an LLC for our in home juicing business and wanted to know if we should be selecting our business as a 'Benefit Company' or should we leave both Restricted Professional and Benefit Company blank? We live in PA.

Hi Kamel, Congrats on starting a juice business!! According to what I've read, a 'Benefit Company' and a 'Restricted Professional Company' are specialized LLCs that can be formed at the time of filing or you may elect specialized status by amendment after the fact. It does not appear to me that you would elect to file with either of these statuses, but you can read more about what they entail on the Pennsylvania government site here: Hope this helps 😄

I want to start my own brand of lemonade with my own unique delicious unforgettable flavor!

Hi Carla, That's a great idea! I will have our chef and juice business consultant Ari send you an email so you have his contact info in case you have any questions 😄

Please I have started a juicing company from home. However, I don't add any preservatives to my juice so they always ought to be in a fridge. I've seen your your juice in a box outside cold storage. Whats the secret please?

If juice is shelf stable (doesn’t need to be cold) it means it has been heat pasteurized.

I have been Juicing and love it. I have been thinking of starting a business because I love the benefits juicing gives and feel people would enjoy it. I already have a name for it and a logo. My question is Where do I go to get certified to sale juice and to paten my logo name?

Miranda, you would need to speak to your local health department about meeting the requirements of selling juice on a commercial level. As far as your logo is concerned, you can file a trademark with the USPTO:

Hi! I'm from Mumbai (India) and I've a started a small business at home of cold press juices. In 3 months I've noticed a high demand and I sell almost 400-500 bottles a month now. My business is registered and I'm highly interested in expanding my business, however I need more money to make an investment in commercial cold press juicer like yours and HPP. My subscribers are increasing day by day and I wanted to get your opinion/suggestion whether I should stick to this subscription and delivery based business or should I actually find investment for my HPP machine? I'm honestly confused. Help would be appreciated. Thank you!!

Shieny, I think at 500 bottles per month you should stick to making raw juice and delivering it. HPP machines are over $500K US and are meant to extend shelf life so you can sell juice wholesale to retailers, which is a very different business model that is very competitive and hard to make profitable. Once you get to making hundreds of bottles per day, you could think abuot approaching some retailers to see if they would be interested in selling your juice, and if they are then you could consider partnering with a local facility that already owns an HPP machine to HPP your juice for you. Let me know if that helps

We sell organic lemonades with infused simple syrups. No cold-pressed. We have a storefront and have been approached by a nationwide chain to sell "ready-to-drink" lemonades in a pet beverage bottle. Would I still want to use HPP since I can't "hot water bath" them like we do in jars? Thanks and I'd love some ideas 😄

Have you considered pasteurizing the lemonade before bottling instead of after? That might be the best solution. HPP may not be necessary.

Dear sir, I want to start my cold press juice business, my idea is I will manufacture a juice in night and door delivery at early morning for daily basis. My question is must require HPP process in cold press juice ? I can't buy HPP machine my investment cost is low please any ideas.

HPP isn't necessary. HPP extends shelf life of juice from about 3 days to about 40 days. If you are delivering daily, no need for HPP!

hi. thank you for all those advices. i start my little juice factory 3 years ago in a shared kitchen. it was direct delivry but now i would like to start selling online. i need to pasteurize my product using HPP technic. So do you have any idea for small HPP machine on the market? also can you help me with the shelves for the product . thanks

HPP machines are all very big and very expensive ($500K+) due to the high pressure needed. Most companies pay a "HPP tolling facility" to process the product for them on a per bottle or per pound or product cost basis, for example $0.30 / per pound of juice.

Ever since I had a taste of the cold presses juices in BKK I have been wondering heavily how can bring such business to the Philippines, my country. I really want to begin even if a delivery only business initially. My problem is I don’t know where to start. Can you help me how to? Thanks so much.

Faye, I think a great place to start is by reading the other articles on this juicing blog, as there is a lot of useful information for somebody starting a juice business. Let me know if you have any questions along the way.

Hello GoodNature family! Love your commentary and your products. I will be starting a cold-press juice business very soon and I was hoping you could explain to me just how it's done! Do I buy from vegetable produce from the store or the farm? I buy a commercial juicer and then bottle it myself straight into the bottle? Then get the bottle labelled and FDA label approved? Then distribute and sell online or retail? I have done my research online but still do not understand the basic processes. How much money will I need at the beginning? I would really appreciate any feedback you can provide. Thanks in advance!

Do I buy from vegetable produce from the store or the farm?
I buy a commercial juicer and then bottle it myself straight into the bottle?
Then get the bottle labelled and FDA label approved?
Then distribute and sell online or retail?
How much money will I need at the beginning?

Hello! Im currently in the process of starting my own cold press business ...if possible, are there options for refurbished ct7

I will have someone reach out to you to discuss. Thanks!

looking to start my own raw juice business is just purchased a home juicer the small ones do these work good for start ups? im going to try and sell to friends and family first and maybe start at a few health fairs. im just now gaining information so i may have a long ways to go.

I do not advise using a domestic / home juicer for a business. You will experience low efficiency and extreme frustration trying to run a business this way. Home juicers are not meant for commercial use, and will often break down and take you 5-10x the time to make your juice. Additionally, warranties on home juicers do not cover commercial use.

Hi Charlie, This is Lucy from Czech. I've just discovered your amazing CT7. I'm slowly startuping my own business. As everyone else, I began at home, juicing custom cleanses for friends and family of mine and it always has a great success. The thing is slow juicer is simply too slow and hourly price doesn't work for me very well because the final price is unreasonable high. We're currently missing spots for cold pressed juicery in Czech, especially in my town. There's literally none. Food revolution still doesn't hit Czech that much. Major people are really into money here and don't give a damn for any healthier options of diet. Anyway, I feel I just need to revolt to this. I would really like to start from the lower cost, with some small fully equipped spot – and understand that equipment is everything. Can u give me some guidance to this? I feel totally in love with CT7 but also afraid I'm not able to go along with price, also really love the food processor on you videos... any thoughts on this? Is there any like refurb machines on your store? How about international shipping? Thanks for your beautiful work. Luc

Hi Luc, thanks for the comment. First of all -- really happy to hear that you are gaining a following with your business. Good for you! I understand that the initial equipment investment can be a hurdle when just getting into the business. It's important though, to realize that trying to use domestic juicers like you mentioned above will cost you more in the long run. I will check our refurbished stock and reach out to you via email. Thanks!

Great post! I recently opened my juice bar in a location where there was no supply for the high demand. I'm already receiving great feedback and hope to grow enough to be able to use you cold press machines.

That's great Josselyn! The best place to open a juice is where there's a small supply of juice. I'm sure you'll do fine.

Thanks for this website. It's the best informed as regards starting the business, it's really encouraging and motivation. You have and are doing a great job. You are really good nature! I would love to start with the CT7 ( small scale ) but I have a problem with having to crush the fruits before the extraction. Is there an alternative to the food processor as this will add to my start up cost. Can any blender serve without compromising the vitamins/ quality of the fruits or veggies.

Betty, a blender doesn't work for this purpose. You could use a smaller food processor but it takes a long time to make juice then. I really recommend getting the proper equipment if you're going to be running a juice business, as your success depends on it!

Hi Charlie, First of all, thank you for your great website and insights into the coldpress industry. I am working for a fruit juice startup and consider to buy one of your machines in the future (hopefully). One question remains for me is regarding the coldpress machines and their shredders. Aren’t shredders heating up the fruits while cutting them in helf and hence destroying vitamins and nutrients? Isn’t a shredder in a coldpress machine contrary to the whole “coldpress argument” ? Thanks for your explanations

sebastian this is a common question and here's my answer: It’s not 100% true to say there is NO heat added. Of course there is a little heat from friction, but the produce passes through the grinder blade very quickly, and any added heat is not detectable. If you put cold produce in, you will get cold juice out. Compared to other juicers like centrifugal, that noticeably heat the juice due to the process.

Hello! I really like your equipment. But I'm interested in one detail. How fast does the shredder rotate? I mean, is there no additional oxidation during grinding (of course this is less than a centrifugal juicer, but when compared with a screw juicer)? Can put the auger in X1 or use pumping air, will it be more effective?

Hello Good Nature Team, I am in the process to launch my own beverage coldpress brand, but still struggle to find the right facility to start production. Would you know if by law I am allowed to produce my juices in juiceries or does it have to be produced "professionally" with big juice manufacturers? I intent to sell in small supermarkets. Are there any differences in terms of legal requirements, hygiene requirements, desinfection etc. between a big juice manufacturer and a restaurant/juicery ? Kind Regards

Sebastien, congrats on starting a juice company! You can legally make juice in any commercial kitchen, but if you want to distribute wholesale you will need to HPP the juice by sending it to an HPP tolling facility. Read more here: the truth about HPP

Hello, Just wondering if anybody else has ever experienced their juices get thicker after storing in the fridge. Particularly carrot based juices?

How long are you storing your juice for?

Hello We are quiz juice bar here in saudi We are planning to buy big machine for our upgrading We would like to know what is fit on our shop We have product 250ml,1000ml cold pressed juice Thanks

Have you looked into the X1 or CT7?

In regards to the delivery only model and shelf life only being about 4 days, what are your thoughts on frozen juice? Does the juice preserve for extended periods of time when frozen?

I haven't experimented to much with freezing juice, but I do know some juice freezes and thaws quite well like apple juice, but others may lose some qualities. I think the best approach is to make juice daily for the deliveries, then the customer is getting raw, fresh juice.

Hi my questuon is can i use 1machine to extract cold and hot juices for exa.ple coffee i duced drinks And if yes which machine would that be and whats the cost in cdn $

Yakub, I do not know of a machine that makes coffee and juice, since t hey are very different processes. If you wanted to add juice to coffee, you could do that, but you would make the coffee on a different machine.

Good day , I am planning to produce pomegranate juice and be pack in a tetra pack --i wonder how we i could make it and have it pass and make it to groceries --i wonder how i could assigned its expiry etc

Hello Luther, Nice to meet you. Pomegranate juice works great with our cold press machines, typically, most grocery stores require the juice to be HPP or pasteurized in some form or another. We can definitely get you set up with more info if you would like. If you can, email me ([email protected]) how much juice you are looking to produce and I can give you some more info on what you might need to get started. Thanks

Nice breakdown.. I hope to open my own juicebar one day. 😉

Hi - I am struggling with my local health authority over dating raw, unpasteurized juice products. I make my juices using your X1 juicer/press. Are you able to help me get a professional who can assist me in shelf-life? Best, Brigid

Hello, We can definitely assist. You can email me your question about shelf life directly at [email protected]. Thanks

Simple and very useful blog. Thank you for sharing.

Is there a way to preserve juice?

Typically we recommend around a 4-day shelf life for raw unpasteurized juice depending on the ingredients in the blend, after this amount of time the color and flavor might start changing a little, If you wanted to go longer it would need some form of HPP and or approved by the local health department.

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Start A Sugarcane Juicing Outlet And Make Ksh10,000 Per Day

May 27, 2016 Published by: James Keru -->

If you want to succeed in any business you first need to learn the art of casting your net where the fish is. One business opportunity that can help you cast your net wider is that of processing sugar cane juice and selling to the public. This trend has already gathered momentum around the coastal area and Nairobi and Kisumu are just getting started.

So what about you start your own outlet in areas like Embakasi, Ongata Rongai, Machakos, Thika, Nakuru, Garissa or even Turkana? This business thrives in places with warm temperature as people seek to restore energy and quench thirst.

Initially, the idea might sound petty, but a planned and well-run sugarcane juice business can be a major profit earning venture in Kenya and Africa in general. Let us take a closer look at what you basically need to set up such a business.

Step 1: Spotting The Opportunity

This business can do well in a populated place with a community of mostly people who earn above Ksh10,000 per month. That is to say, you can locate this business even in a place like Kibera and still make some sales.

Alternatively, you can locate the business in a high-end area like Kileleshwa and target the high-end market. It’s virtually a business that you can start anywhere in this country although hot, coastal and semi-arid areas seem to have the best fortunes. Normally, sales are better during the hot season than during the cold season (for obvious reasons).

Step 2: Get The Machine

Photo: Electrical sugar can juice extractor. Courtesy/

A sugarcane crusher or juicer is the most important asset you will need to conduct this business. If you are a small investor then you can start with a small manual machine which is made by Jua Kali artisans around the country. On the other hand, if you are planning to set up a more organized and efficient outlet then an electric machine would be your best investment option.

Step 3: Book An Outlet

There are two options when it comes to booking an outlet. First, you can choose to go all out and lease a space in one of the busy streets along major urban centres in the country.

That will of course necessitate for a county single business permit license and rent payment (the advantage being that you will most likely get more customers). The second option is to put the machine in your home and market your products door-to-door or through online media until you generate enough market to sustain a fully-fledged outlet (this is a cheaper alternative but you may not get many customers).

*A small space of 5×5 square feet would ideal.

Step 4: Put Your Tools of Trade Together

Now that you have spotted the opportunity, bought a machine and identified an outlet you are pretty much almost ready to get started. The only few tools remaining are: aprons, hygienic gloves, drinking glasses, glass jars and a dustbin in which to collect the sugar cane remains.

Remember, since this is a food and beverage business you basically want to ensure that you are upholding the highest possible levels of hygiene.

Step 5: Get Your Canes And Start

Photo: Kisii sugarcanes known for their distinctive taste. Courtesy/

As you set up your business, be sure to shop around for the cheapest sources of quality cane. If you have means, you can order directly from places like Kisii and Western Region where canes are sold at throw-away prices. The good thing with sugarcane is that they are not highly perishable and hence you can acquire your weekly supply in bulk.

How Much To Invest

A good electrical sugar juicer goes for between Ksh100,000 and Ksh150,000. Overall, it will cost you a maximum of Ksh200,000 to set up the business including paying rent, licenses and acquiring tools.

Machine – Ksh125,000

Sugar Cane – Ksh10,000

Licenses – Ksh10,000

Tools – Ksh10,000

TOTAL = Ksh155,000

How Much To Expect

A meter long cane can produces 4 liters of cane juice. You can purchase such a cane for about Ksh30/- and sell the juice produced for Ksh400 translating to nearly 10 times returns. On a good day you can sell about Ksh10,000.

*A cup of cane juice goes forKsh50/- in Kayole area of Nairobi, the same goes for Ksh100/- in Kileleshwa area of Nairobi.

*In the coastal areas sugar cane juice is commonly known as “mkwaju”

*The baggase (waste) that remains after the sugarcane has been crushed can be sold to farmers as animal feeds

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How to Write a Business Plan in Kenya (+ Free PDFs)

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Last updated on May 29th, 2023 at 06:24 am

There is a system you can use to write a business plan in Kenya that streamlines the entire process.

By using this system, not only makes the writing process faster and simpler but also way more useful in a really practical way.

If you want to organize your business and start strategically increasing your profits and growing towards your goals, then keep reading this guide.

This business plan has six main sections and I’d recommend that you start by scribbling your ideas for each on a separate blank piece of paper.

Once you get your ideas worked out, you can create one cohesive document.

How to Write a Business Plan in Kenya 

Now, the six pages of your business plan in Kenya are 

  • Product 
  • Production and Delivery 

Let’s look at each of these pages, shall we?

Page #1. Overview

Business Plan in Kenya

The first page of your business plan will be an overview.

It is going to give a basic understanding of what your company does and the structure of your business.

Now, on that first overview page of your business plan, you want to include 

  • Your business structure
  • Location, that is where you do business and also
  • A brief description of exactly what your company actually does.

The next piece of information for your company’s overview is your business’s mission, which is really important.

Here is why;

The business mission is the driving force behind your business plan in Kenya.

It is what all your plans are focused on achieving and if you don’t have a mission’s like trying to make plans to reach a goal without having the goal.

So make sure you don’t skip this step.

The final component of the overview page is your chart of accountability.

This chart describes who is accountable for which of the major tasks involved in running the business.

And the three main areas of accountability in most businesses are 

  • Sales operations
  • Finances 

Page #2. Message

juice business plan in kenya

The second page of your business plan in Kenya will focus on outlining your company’s message.

If you want your business to be successful, you MUST have a clear idea of;

  • What message you are working to communicate to your customers, 
  • Who are those customers
  • How do you fit into their lives and 
  • How can you help them solve a problem that they are facing and create a result that they are looking for.

Here are the questions that you will want to answer on this page of your business plan

  • What problem does your company solve for your customers
  • What result does your company create for those customers
  • How does your company create those results
  • Who does your company serve
  • Why do you do what you do
  • Why should your customers choose you over your competition 
  • What is your company’s step by step plan for creating those results for the customer or what is your proprietary system

This both helps to answer the question of what sets you apart from your competition

It also shows your customers how you are going to create those results that you are promising.

By making this clear, you are instilling confidence in your ability to create the results.

Page #3. Marketing

how to write a business plan doc

Let’s talk about the third page of your business plan.

This page focuses on marketing and generating sales.

First, you will want to define your target market by their demography and psychographics.

Demographics are attributes such as their age, income, where they live.

On the other hand, psychographics has to do with their interests, desires, and fears.

Here, you will also want to include an estimated size of your target market .

More importantly, where you have identified that you can find groups of those target customers.

Here is a little big hint;

If you haven’t yet figured out where you can find groups of those customers be it online or off, you are probably going to have trouble successfully marketing your product or service.

So if you come to this part in the business plan and don’t know what to put here, stop and do some digging.

Make sure that YOU can find this customer you have defined here. 

If you can’t, you might want to consider redefining that target customer and pivoting your marketing position.

The final three pieces of information that you can include on this page of your business plan are

  • Your visibility strategy. This explains how people will first learn about your brand and your products 
  • Your lead generation strategy, which explains how you will establish contact with the people who have discovered your brand
  • Your conversion strategy, which is essentially your sales strategy. Explain how you will turn those leads you’ve generated into paying customers.

Here is a quick heads up;

As you are working through this business plan, it’s more than likely that you won’t know the answers to all of these questions.

And you won’t have all these things figured out yet.

I just want to let you know that that is completely alright.

And actually, one of the main purposes of writing your business plan is to become aware of things you haven’t thought about yet or haven’t figured out.

Because only once you are aware of what you don’t know, you will be able to think through it. 

Don’t put off writing the business plan in Kenya just because you don’t know everything yet.

Rather, write the business plan so that you can get very clear on exactly what you know and need to figure out.

Page #4. Product

business plan in kenya now

This page describes the product or products that you sell.

To clarify, a product could be a physical product or a digital product or service.

I highly recommend that you choose just one product as your business’s primary product.

You might be selling several different things, so determine what your main product is that you are going to center your business’s marketing message around.

Many different parts of your business development will be much easier if you do have one product that is the focus.

Now, on this page of the business plan, start by identifying 

  • what that product is and then 
  • describing the result that the product creates.

Here’s a little SECRET;

What your business sells is really the result your product creates not the product itself.

After describing the results, describe the impact the product creates.

This is different than the result itself.

It’s instead how the customers’ life is affected by the result of the product.

For example;

If your product is a vacuum cleaner, then the result the product creates is clean floors.

But the impact of the product is that your prospect feels better about the state of their house.

Now they have a cleaner, healthier living environment and perhaps feel more confident inviting some company.

Once you have described those three things for your main product, you can move on to other products that your company sells and do the same.

Page #5. Goals

business plan

The final page of your business success plan has to do with your goals.

If you have looked at any examples of business plans in the past or read a guide on how to write a business plan in Kenya, you might have seen a section that focused on projections.

  • sales projections or
  • new customer acquisition projections, or 
  • market share projections 

And if you’ve tried to write a business plan in Kenya in the past and you tried to write this section, you may have found it very difficult.

Chances are that is because you are running a small business in Kenya or maybe you have just started your business.

Truth is, it is really difficult to make accurate projections or projections at all for that matter if you don’t have any data to base them on.

And that is why I’d recommend that instead of trying to create projections, you simply set goals if you are just starting your company or have only been in business for a couple of years.

You can decide exactly how long you want to make your goals for.

But a good place to start would be to set some one-year goals and also some five-year goals.

This way you know what you need to work on right now but you also know where you are aiming long term.

For each time frame, you can set whatever goals you’d like.

However, some that I might recommend;

  • number of sales total revenue 
  • Profit 
  • impact in terms of the number of customers who you help or how wide you spread your message and
  • Development, could be the extent to which you have advanced the product that you create and offer or to what extent you have built your company.

And of course, when setting goals, it is always important to set specific, measurable goals and a deadline for when you plan to reach them.

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Final thoughts on creating a business plan in Kenya

All right, that is everything you need to include in your business plan in Kenya.

As you can see, they are simple pages and you probably already know most of the information that will be going into this business plan.

There are many other pieces of information that you may want to include in your business plan 

You are more than welcome to include any relevant information that describes how you successfully run you and how you plan to reach your goals.

Here is my final piece of advice for you;

Make sure that you don’t overcomplicate things.

More words are not better.

In fact, your business plan in Kenya will be the most useful if you keep it short and relatively simple.

If you write a document that’s 20 40 or more pages long, chances are high that nobody will ever go back and read it again.

A business plan is a written document that describes your business, its objectives and strategies, and how you will achieve them. It outlines your marketing plan, financial projections, and operational procedures.

A business plan is important because it helps potential investors or lenders understand your business concept, objectives, and strategies. It also gives an overview of the financial viability of the business and helps you analyze potential risks.

A business plan should include a summary of your business concept, products and services, market segment, target consumers, marketing plan, financial plan, including cash flow statement, balance sheet, profit and loss statement, and sales forecast, operational procedures, personnel, infrastructure, and ownership.

The cost of writing a business plan varies depending on the complexity of the business and the depth of the analysis required. On average, it can range from KES 10,000 to KES 50,000.

Every business owner, whether an established entrepreneur or a startup, should write a business plan. It is a crucial document required to give potential investors an overview of the business and its financial viability.

To attract an investor with your business plan, you need to clearly define your business concept, market segment, target consumers, and marketing plan. You should also provide financial projections, including the required investment and the expected return on investment.

The purpose of a financial plan in a business plan is to provide an overview of the business’s financial viability. It includes cash flow statement, balance sheet, profit and loss statement, and sales forecast.

To write a marketing plan for your business, you’ll need to analyze your market segment, determine your target consumers, and define your promotional, advertising, and sales strategies to attract and retain them. You should also set objectives and strict budgets for your promotion and advertising activities.

You should update your business plan constantly to reflect changes in your business environment, like increased competition, new regulations, or changes in your products or services. You should review and update it at least once a year, or whenever significant changes occur.

A profit and loss statement is a financial statement that shows the revenues, expenses, and net income or loss of a business for a specific period, usually monthly or annually. It helps business owners analyze their profit margins and identify areas where they can cut costs and increase revenue.

Yes, every business needs insurance to protect its assets, employees, and customers. You should consider insurance options, like liability insurance, property insurance, or workers’ compensation insurance, depending on your business operations and risks.

3 Responses to “How to Write a Business Plan in Kenya (+ Free PDFs)”

Yoh. This was great content. I will apply it on my business and see the results. Thanks a lot.

Yes Chris, glad you found it valuable.

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How To Run a Successful Fruit Vending Business in Kenya

Fruit vending business deals with selling of varieties of fruits. Many people in Kenya are jobless and still need to carry out activities that require the use of money. It is not always good idea to depend on others for financial support. We have several self- employment jobs that one can do and earn good money at the end of the day or a month. One of this self-employment job is being a fruit vendor. Kenya has several types of fruits which are recommended by doctor for our good health. Therefore, getting customers is not a big deal. Before starting and running a successful fruit vendor business, one is required to follow some steps. These steps include:

Step one: Research the market

Locate the suitable place for your business. This will help you gather information if people in the area likes fruits. It will also enable you to know what kind of fruit liked the most by people around. Having an idea on the place you are going to work will give you easier time to budget for the fruits.

Step two: Have a fruit juice business plan

Before starting your fruit vendor business, you must know how much money you need to start with (startup cost) and the source of capital; where to get from, whether it’s a loan from the bank or contribution from family member and friends, the business location, type of fruits to sell, target market and the profit that you get from the business.

Step three: Identify fresh juice business location

Step four: equipment to carry out the business, step five: licensing your business, step six: market your business, how to start a fruit vendor business in kenya successfully and overcome challenges.

Business may sometimes have some challenges. Fruits are perishable, thus they cannot be stored for long period. If they get spoiled it will be a big loss to the fruit vendor. Sometimes the change of weather can be problem especially during rainy season. There are some fruits which cannot be used when it is cold outside. Also rain can hinder customers to reach the vendor to purchase the fruits. In such cases you get low sales at the end of the day. Also fruits go with seasons, there is a time when there is scarcity of fruits in the market. To overcome these challenges and make your business succeed well, you need to do the following:

Identify adequate supply

Provide additional information together with the fruits.

Fruits are the source of many essential nutritional values in our bodies like vitamin C, potassium, which are got from ripe bananas and useful to ladies during menstruation and dietary fiber. You can as well entice your customers by telling them how fresh fruits are the best option for breakfast or desert. It is not bad idea telling people how fruits are sweet and easy to handle since they are always read and require no recipe to prepare. Fruits are natural with no additional chemical which is suitable for many people to avoid lifestyle diseases.

Establish and harvesting forecasting system

This will help you schedule for the sale. It will enable smooth planning on when to pick a certain fruit from the farm or wholesale. This system helps to avoid excess fruits in the store which may cause spoilage of some fruits since they cannot be sold at once. Planning will help you to know which type of fruit is required to be added in large quantity.

Program fruits according to varieties and season

Most fruits have different seasons. Take advantage to visit farms near you to buy at a cheaper price. People may have fruits at home but they do not know how to blend to get the juice. Therefore, they will prefer getting blended juice from fruit vender. It should not worry you that when fruits are on season your sales will be low, you only change the form of the fruits. Have variety of fruits in your stock.

Communication skill

Handling business profits.

If you want your business to grow, do not misuse or mishandle the money. Always ensure you get extra money from your sales. The profit you get will enable you to go for the new stock. The money you get at the end of the day should not be interfered with like buying house hold items. You can even open bank account to save money. This can expand your business since you can use the savings or take loan from the bank to develop your business. Read>>> The Best Way To Promote Your Business Online

How fruit vendor business is profitable in Kenya

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How to Start an Ice Cream Business in Kenya

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By Tristram Ouma

How to Start an Ice Cream Business in Kenya

Last updated on March 2nd, 2024 at 05:43 pm

Are you looking to start an ice cream business in Kenya? Then you have come to the right place. Starting an ice cream business in Kenya is a great way to make money, as it is a popular treat and people love ice cream. It also provides an opportunity to be creative and come up with unique flavors and combinations.

Starting an ice cream business in Kenya is not as difficult as you might think. It requires you to have a solid business plan and a good understanding of the Kenyan market. Here are some tips to help you get started with your ice cream business in Kenya.

Research the Kenyan Market

Before you start any business, it is important to research the Kenyan market and understand the different types of ice cream flavors and varieties that are popular with customers. This will help you determine what type of ice cream business you should start.

Get Supplies

To start an ice cream business in Kenya, you will need to get the necessary supplies such as freezers, ice cream makers, and toppings. You will also need to purchase the ingredients such as ice cream mix, flavors, and toppings.

Also Checkout: How to start Mutura Business in Kenya

Create a Business Plan

A business plan is essential when starting any type of business. It will help you determine your start-up costs, operational costs, marketing strategy, and other important aspects of your business. Make sure to include a financial plan so that you can track your progress and budget accordingly.

Find a Suitable Location

Once you have determined the type of business you want to start, you need to find a suitable location. Make sure to consider factors such as availability of parking, proximity to customers, and the cost of rent.

Obtain Licenses and Permits

You will need to obtain the necessary licenses and permits before you start your business. This will help ensure that your business is operating legally and in accordance with the regulations and laws of Kenya.

Market Your Business

Once you have the necessary licenses and permits in place, it is time to start marketing your business. Advertising your ice cream business in Kenya can be done in a variety of ways, such as social media, flyers, billboards, newspapers, and radio.

Start Selling

Now that you have all the necessary supplies, licenses, and permits, you are ready to start selling. Make sure to provide quality products and good customer service to ensure that customers keep coming back.

By following these steps, you can easily start an ice cream business in Kenya. With the right planning, research, and dedication, you can be sure to succeed in this business.

Also Read: How to Start a Fruit juice business in Keny a

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Tourist arrivals from South Africa up 38% on visa free plan

Kenya is among the top destinations pitching at the three-day wta africa expo in cape town..

  • The number of tourists grew to 37,370 compared to 27,103 in 2022.
  • Africa has a population of about 1.2 billion people

Kenya Tourism Board (KTB) chairman Francis Gichaba and KTB CEO June Chepkemei at the board's office in Nairobi.

The easing of visa restrictions and enhanced travel trade partnerships are some of the strategies that have seen visitor arrivals from South Africa to Kenya record a 38 per cent growth.

The Southern African market by the end of last year registered 37,370 arrivals into the country compared to 27,103 in 2022, translating to a 38 per cent increase.

Kenya Tourism Board (KTB) together with 16 Kenya tourism travel trade are currently pitching camp at South Africa’s World Travel Mart (WTM) in Cape Town city to woo travellers into the destination.

KTB CEO June Chepkemei says that the recent visitor arrivals paint an encouraging picture of the potential to further grow the market through strategic partnerships and initiatives that would cement ties and provide the impetus for more travel between the two countries.

"As we take part in the 2024 WTM Africa, we are excited by the tremendous growth witnessed from South Africa and the larger African market that has continued to be an important visitor source for Kenya," said Chepkemei.

This, she noted, is buoyed by a raft of recent developments including the waiving of entry fees for passport holders from South Africa and other African Nations aimed at boosting tourism and attracting business into Kenya.

“As part of our strategy to grow more numbers in Kenya, we are well aware that the African continent is a low-hanging fruit to focus on as we nurture our footprint in a highly competitive global tourism landscape.

"Africa has a population of about 1.2 billion people, if we harness this potential well, we this continent can fully sustain our tourism sector," she added.

Kenya is among the top destinations pitching at the three-day WTA Africa expo that is taking place at the Cape Town International Convention Centre (CTICC), Cape Town from April 10 to 12.

At least 7,500 participants drawn from various markets globally and across the continent are expected to participate in the annual event It is one of the six shows under the WTM portfolio aimed at bringing the benefits and opportunities of the global industry expertise to travel professionals in Africa.

According to the KTB CEO, air connectivity and the diversity of the destination offering has made Kenya a preferred destination for the South African traveller.

She lauded national carrier, Kenya Airways, for enabling seamless air connectivity between Nairobi and South Africa, with the national carrier operating direct flights to Johannesburg and Cape Town.

“We are keen to working with more partners so as to firmly stamp our presence in the region and showcase all the facets that make Magical Kenya a destination of choice," added the CEO.

After a string of successful marketing initiatives including roadshows in the West African markets of Nigeria and Ghana as well as a charm offensive targeting East Africa travellers during the recent WRC Safari Rally, KTB has its sights set on marketing Kenya to fully tap into all facets of the African travel market.

In the latest tourism performance report, Kenya attracted 1.96 million arrivals in 2023 with a majority or 41 per cent share coming from the African market.

KTB aims to grow Kenya's market share in Africa to six per cent, buoyed by the potential presented by key events like WTM Africa to make further inroads.

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