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Top 7 Hotel Marketing Plan Templates with Examples and Samples

Sapna Singh

There are over 187,000 hotels worldwide, ranging from cozy roadside inns to massive all-inclusive vacation resorts in the world's most scenic regions. The Taj Mahal Palace in India, the 117-year-old Hotel Ritz in Paris, the Sacher in Vienna, the Ritz in Paris, and the Raffles in Singapore are some of the world's most recognized hotels for a memorable stay. These hotels have set global benchmarks for luxury and hospitality with learnings over years of operation service delivery. These properties deliver an exceptional guest experience.

Download our exclusive Hotel Investment Pitch Deck PPT Templates  to pitch your company ideas to investors. It covers everything you’d need to convince your investors to fund you, from the cover slide through the problem statement and solution presentation.

The definition of a hotel is no longer restricted to a warm fire, a hot meal, and a roof over one’s head. Travelers increasingly seek high-tech, green facilities, alternative lodging options, and hotel experiences. As a result, a hotel marketing plan has become an essential tool for running an effective business. Marketing strategies, such as digital advertising, social media, PR, and partnerships, are planned to reach and engage potential guests.

Hotel Marketing Plan: The strategic blueprint to amplify a hotel’s brand presence.

This holistic approach, created to attract potential clients to choose your company over competitors, necessitates a strong presence across many channels and a fantastic guest experience. This will help ensure that your property's demand remains stable and your direct booking rate rises.

Take your catering company to new heights of success. Click here to access our well-crafted Catering Marketing Plan  that will improve your company's growth, reputation, and overall success.

This blog is a complete guide to creating a successful hotel marketing plan. This will boost the hotel’s brand presence, entice new customers, and enhance reservations. Use these ‘ Top 7 Hotel Marketing Plan Templates ' from SlideTeam to describe precise marketing objectives, target audiences, positioning, and techniques to improve the hotel's overall visibility. These templates help you comprehend your market position, competitive advantage, and development opportunities. The 100% customizable nature of the templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.

Use SlideTeam’s PowerPoint Templates to highlight your unique value proposition and attract customers with appealing offers and experiences.

Explore the possibilities of hotel marketing as we walk you through the crucial components that will distinguish your property and drive bookings like never before.

Have fun reading!

Template 1: Steps to Create Hotel Marketing Plan PPT

A well-planned hotel marketing strategy draws visitors, sells rooms, and boosts profitability. Use this PPT Template to streamline your hotel services and promotional activities to maximize your company potential. This slide describes creating a marketing plan for a hotel business to attract a target market. It includes five critical steps: assess the present situation, identify objectives, select a strategy, plan implementation, and evaluate the impact. Use this presentation template to create a strong brand identity and enlighten potential customers on what they can expect when staying with you. Get it now!

Download this template

Template 2: COVID Recovery Plan for Hotel Marketing

The COVID-19 epidemic has thrown hotel services into disarray. Use this PPT Template to rework your hotel's marketing strategy to make your guests' post-lockdown travel better and safer. This slide discusses several critical COVID recovery techniques, such as housekeeping activities, safety and cleanliness requirements, property alteration, physical touch minimization, and consumer communication, to help you get the most out of your property during the rebound period. Use this presentation template to place new SOPs (standard operating procedures) and keep your employees and visitors safe. Get it now!

Template 3: Marketing Strategies for Hotel Business Plan

Use this PPT Template to create a strong hotel marketing strategy and improve brand visibility. This slide outlines successful marketing tactics for increasing hotel bookings by the business plan. It covers the following strategies: remarketing, audience tracking, location marketing, incentives, and simple web search. By focusing their advertisements on the right audience and using the correct methods, hotels can improve performance. This download will attract new customers, strengthen brand loyalty, and boost hotel income. Get it now!

Template 4: Strategic Hotel Marketing Plan Checklist

Hotel marketing strategy checklists are essential for breaking down advertising efforts into small portions to stay ahead of the competition. Use this PPT Template to fine-tune your hotel budget and services to bring your hotel in front of your target clients. This slide is a hotel marketing plan checklist with all conceivable tempting offers and actions to lessen competition from exclusive and premium hotels. It covers tasks and tracking systems that are in process, being tested, or have been finished. Use this download to nail your marketing efforts, reach out to prospective visitors, and convert your present guests into devoted customers. Get it now!

Template 5: Hotel Sales and Marketing Plan Cycle

Do you want to take charge of your sales pipeline and book new business faster than ever? Use this PowerPoint Template to fine-tune your hotel services, from the initial point of contact to creating solid relationships with your visitors. This slide displays a hotel's sales and marketing plan cycle to connect potential clients with services offered. It considers the following aspects: conducting a market audit, selecting market segments, creating goals and plans, and analyzing and assessing them. Employ this presentation template to develop a personalized hotel sales strategy to maximize your property's room sales. Get it now!

Template 6: Marketing Budget Plan for Hotel Business

Budgeting is essential for the hotel's financial stability and growth. Use this PowerPoint Template to establish the hotel marketing strategy budget for the coming year to meet the goals and objectives. This critical financial plan supplements the hotel event plan in determining the hotel's expenses and income. It depicts the distribution of marketing expenses by quarter, including marketing training, website redesign, email marketing, billboards, paid social media adverts, and collaborations. Use this download to evaluate and amend the budget during the fiscal year to ensure it remains accurate and up to date. Get it now!

Template 7: Hotel Marketing Action Plan with Goals

Create a complete, cross-channel hotel marketing approach with this PPT Template to expand your property's reach and visibility. This slide shows a hotel marketing action plan for giving a structure and efficiently fulfilling defined goals. This includes plans and actions to achieve the following objectives: boost website traffic, income, business travelers, and customer loyalty. This will assist your overall game plan to attract guests, sell rooms, and achieve profitable development. Employ this PowerPoint presentation template to align with specific corporate goals, identify high-value visitors, and prioritize the best ways to contact them. Grab it now!

Template 8: Five- Months Marketing Budget Plan Summary of Hotel Services

Use this PPT Template to summarize the hotel's five-month marketing budget strategy. It comprises information about the hospitality company's revenue, expenses, and gross profit to build a financial plan that outlines all of the hotel's expenses and revenues. This will allow hotel management to make more informed decisions about distributing resources and better controlling expenditures. Use this presentation to identify the hotel's expenses and anticipate revenue depending on occupancy rates and other variables. Grab it now!

Capture the hearts and bookings of travelers memorably.

A well-crafted hotel marketing plan includes a variety of methods targeted to fulfil your hotel's specific needs and encourage potential customers to pick your property over others. Use SlideTeam's PPT Templates to discover the secrets of a profitable hotel business and astound your opponents.

PS Ever wanted to run your hotel, or are you just curious about what it takes to offer outstanding service? Click here  to learn more about founding and managing a hotel business to make your hotel's dream a reality!

FAQs ON HOTEL MARKETING PLAN

What is a hotel marketing plan  .

A hotel marketing plan outlines hotels' strategies and tactics to attract more guests, sell more rooms, increase profitability, and expand. It helps to ensure that team activities and department-specific action items align with the hotel's overall goals and objectives. This strategy plan assists in aligning with specific company goals, identifying high-value customers, and prioritizing the best channels to contact them.

How do you write a hotel marketing plan?

• Conduct a situational analysis to assess your existing condition to understand your market position, competitive advantage, and growth potential.
• Define your marketing targets, such as website traffic, conversion rate, etc., to help you track your progress and evaluate your outcomes.
• Determine your target market and divide it into groups based on their qualities, preferences, and behaviors. This will help to personalize your marketing messages and channels to each group and boost your relevance and attractiveness.
• Develop a marketing strategy that includes the four Ps: product, pricing, place, and promotion.
• Create your marketing budget, allot your resources to your marketing efforts, prioritize the strategies that will bring in the most money and profit for your hotel, and consider your return on investment (ROI).
• Periodically assess your marketing plan and make changes based on your results and market conditions.

What are the 7Ps of marketing in hotels?

• Positioning

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Home PowerPoint Templates Business PowerPoint Templates Hotel Business PowerPoint Template

Hotel Business PowerPoint Template

The Hotel Business PowerPoint Template is a full-fledged hospitality business presentation. The template contains 16 slides to elaborate on the hotel business agenda. It contains a photo placeholder in the background that can illustrate the travel, luxury, and landmark. Users can easily replace it with another relevant image or the background color. The catalog contains the business planning and profile template like this one for other industries as well. Such as Medical research , thesis, jewelry business etc. Hence, following the similar structure, the hotel PowerPoint can give the overview of the business profile.

The Hotel Business PowerPoint Template could be the terrific choice while presenting hospitality services, vacations, short-term rentals like Airbnb. But more importantly, it can assist the staff to discuss the hotel management issues. The layout of the slides contains clipart icons, text placeholders, and relevant photos, enabling viewers to quickly grasp the concept behind. Furthermore, the template is a comprehensive hotel business PowerPoint to present agenda topics. The structure of PowerPoint slides in the hotel business template is given below.

• Vision and Mission
• Our facilities
• Business growth opportunity
• SWOT analysis

The PowerPoint template of hotel business has a beautiful theme of red and gray to highlight slide’s content. The template provides several clipart icons and shapes as the visual representation of topics. Moreover, the SWOT analysis, horizontal timeline and three segment comparison table add value to the presentation. Additionally, it enables the users to replace textual content, photos and customize the layout according to the business presentation theme.

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How to create a Hotel Marketing Plan

Every new calendar year comes with new opportunities to boost your hotel revenue!

While the holiday season remains the same, trends change every year, thereby allowing you to come up with functional strategies and effective marketing plans. Though it’s good to rely on tried and tested methods, you also need to consider emerging trends.

Taking into account your hotel type, budget, target audience, and specific goals, it’s important to create a sound hotel marketing plan.

Table of contents for this article:

How to Create a Hotel Marketing Plan?

The basics that every hotel marketing plan should include, latest trends in the hospitality industry, 1. know where you stand.

While it’s good to focus on a broader audience, it’s not the only way to increase your hotel’s reach and visibility. The idea of the ‘average traveller’ is redundant, and your potential guests are more likely to be well-informed. You can’t use a blanket approach anymore!

In order to attract more guests to the property, you need to consider accurate data and insights.

These days, travellers can choose from multiple channels to make a booking. Thus, you’re not only competing with local hoteliers, but OTAs and metasearch websites too.

In terms of technology, budget, and target audience, you need to know exactly where you stand. That’s the first step to come up with inclusive and effective hotel marketing plan ideas.

2. Set your objectives

So, here’s the deal: you can’t make a roadmap if you don’t know where you’re going!

When you’ve made efforts to figure out where you stand, it’s time to determine a clear set of objectives.

Observing and analysing everything about your hotel is the key to an effective marketing plan. Asking yourself a few questions will lead you to the right path:

• Who is your target audience?
• What gives you a clear advantage over competitors?
• Who are your direct and indirect competitors?
• What do you specialize in?
• What services have been performing well at your property?
• What can you improve?
• What are you trying to achieve in a financial year?

3. Choose your strategies

An effective hotel marketing plan presentation requires you to conduct a thorough SWOT analysis - read more about it here . It gives you a clear idea about your hotel’s strengths, weaknesses, opportunities, and threats. It’s recommended to brainstorm with colleagues, consultants, and industry experts.

Use HotelMinder online application to make your own Comparative Analysis.

Once you’re done listing strengths and weaknesses, you need to make a cost-benefit analysis of the multiple strategies and ideas you came up with. It lets you measure probable Return On Investment (ROI) and risk factors.

Certain measures that show good promise for your hotel marketing plan need to be implemented carefully.

4. Implement the plan

While trying to achieve a bigger goal, it’s important to take small yet concrete steps. You need to formulate effective strategies with a specific time frame in mind.

It’s fine to be ambitious while trying to keep a logical agenda, one which is coherent with your overall business strategy.

You could even get in touch with a consulting agency for help: A comprehensive marketing plan tailored for your hotel business can help you and/or your staff make the right decisions.

5. Evaluate the financial impact

A hotel marketing plan is your guide into the future. Thus, it’s important to challenge the goals you’ve determined.

The hotel industry evolves quickly: with fast-shifting trends, you need to develop new strategies and goals constantly - Outdated and irrelevant data can hamper business growth.

In fact, you also need to consider the economic, political, and social environment around your business.

While improving your services is important, you can’t ignore external events. Whether due to off-season sales or events in the region, you need to adapt to changing demands and situations . Financial impact can tell you the success or shortfalls of your strategy.

Somewhere between the constant adjustment to strategies and optimization of resources, knowing the financial impact of a specific action or strategy will let you know the secret of a sound hotel marketing plan. Consider the process to be a journey to achieve desired results.

• Optimizing occupancy, revenue or ADR
• Upgrading your software stack
• Solving distribution or/and tech issues
• Improving their hotel online presence

A perfect website to convert direct bookers

A welcoming, helpful, informative, and above all, user-friendly website brings more customers. It gives you a chance to reduce OTA commissions while directly impacting revenue.

For a good website, you need to consider a few important parameters:

Mobile First - Travellers around the world use smartphones to book rooms. In fact, a majority of same-day reservations are made using mobile phones. Your website needs to be mobile-friendly.

Unique Selling Points (USP) - Almost every hotel has a website detailing amenities and facilities. You need to go a step ahead and give it character. Let your guests know what sets you apart from the competition. It may be done through images, pop-ups, and last-minute deals.

Guide the Guest - Room information and amenities should be clearly displayed. Everything on the website should be up-to-date and detailed. That’s the best way to reduce bounce rate.

Clear & Concise - Website visitors should instantly recognize the benefits of booking direct. You need to let them know why and how you’re offering the best deals.

Using originality, your website needs to tell a story. It should mirror the experience your guests can expect at the hotel. A pleasant website is the starting point of any good hotel marketing plan.

We go deeper in this post on 8 simple tips for a great hotel website .

A strong social media presence

Social media has the power to exponentially increase your hotel’s reach and visibility. It’s important to encourage happy guests to share experiences on various platforms.

Through your own social media campaigns , you can highlight location, staff, and amenities.

While it’s good to praise your business, try not to constantly toot your own horn. It’s not what people want to see in their social media feeds! You can easily add value by sharing local insights, updates on events, promoting restaurants, and more.

With regular engagement, it will be easier to build your social media following.

For a long time, social media has been a playground for all kinds of businesses. With over 50 million small business pages active and 2 billion monthly users, Facebook can do wonders for your hotel marketing plan.

In recent years, there has been a dramatic increase in video content. It’s a great tool to build brand awareness. Video also gives you a chance to increase visibility of the property. Over 75% of social media users share a video if they find it entertaining.

Strong marketing messages on multiple social media platforms can help you drive more direct bookings. All you need to do is budget accordingly.

Perfect reputation management

If some of your guests are upset after their stay, you need to take prompt action. People are quick to vent on social platforms. Though you’re bound to get a negative review once in a while, it’s good to be proactive and open to criticism : don’t leave comments unanswered (also, don’t leave negative comments on other people’s opinions).

You need to start with claiming your hotel on major review and booking websites. This helps you track comments about the property.

For social platforms, you can use social listening tools readily available online.

The next step is to develop a good understanding of appropriate social responses: you need to know when to defend the property, when to stay quiet, and when to provide help or service recovery options.

Another area of consideration is your OTA profile. Optimizing the profile will help you accept more bookings. It will also get your hotel more positive reviews.

According to data, 80% of travellers check online reviews before booking a stay , and 85% of TripAdvisor users check a property that gives a thoughtful response to a bad review. Food for thought, right?

Email marketing

Email marketing allows better targeting, direct contact, and strategic approach to content-driven ideas. If used effectively, it lets you communicate with guests promptly.

Strategic PPC and Display Ads

Search and display ads are the perfect way to drive traffic to your website. Since every hotel in your region or city will be competing for similar terms, try to target keywords that set you apart from the competition.

You could use the few tips given below:

• It’s good to use interest or history-based display ads to engage event planners and vacationers who haven’t decided on a venue.
• To find the right mix, test different ad platforms, demographics, and ad copies.
• Set realistic budgets for online campaigns and advertising. Make tweaks whenever necessary.

With every passing day, the hotel industry is becoming more competitive. It can be difficult to find the right marketing balance.

The above elements can help you build an inclusive marketing strategy to drive more direct bookings and improve guest experience .

we recommend you talk with a professional marketing agency before spending money on Ads online : it's too easy to waste money!

Update your digital marketing strategy

New Property Management Systems, Booking Engines, Reputation Management tools, Channel Managers, and other products can help you develop solid digital marketing plans, improve existing distribution and marketing while reducing overall costs.

You could check out this page for these products or consult on:

• SEO (Search engine optimization) content
• Social media campaigns
• Website traffic
• PPC (Pay per click) campaigns
• International and domestic engagement
• New action plans
• Performance and measurement

Consider a move towards native advertising

In the US, native display ads make up almost 75% of the total display ad revenue. This includes native in-feed advertisements on social platforms and publisher properties.

Simply put, native advertising is found in an online publication. While it resembles editorial content, it’s paid for by the advertiser.

Such ads can be both subtle and strategic, allowing advertisers to tap into a huge market. In the coming years, prospective guests will be more savvy.

It’s high time you start adapting your marketing strategy to such interests and preferences.

Keep up with the mobile trend

In the hospitality industry, mobile has become one of the strongest marketplaces. People don’t spend much time on laptops or desktop to research anymore. Whether it’s on an app or via regular browsing, people love to use their phones to find offers and make purchases.

According to Google, over 50% of smartphone owners use mobile devices for travel-related queries and activities. It goes without saying that a mobile presence is non-negotiable for your property.

Catering to millennials

While building your marketing strategy, it’s important to consider this demographic group’s habits and personality traits.

millennials are early adopters of technology, travel a lot, and prefer personalized interactions.

In order to please them, hotels can focus on gourmet dining experiences, local tours, easy check-ins, and other such services.

Happy millennials like to flaunt their lifestyles on social media, which would in turn bring attention to your property.

Increasing international travellers

Ever since the turn of the century, international travel has been on the rise. Thus, it’s important for hoteliers to provide services in different languages, and tailor experiences suited to the unique needs and culture of international travellers.

Need for technology

It’s important to seamlessly connect devices and platforms.

Recently, small and budget hotels have started offering digital concierge services and mobile check-in facilities. High-tech cards, chatbots, keyless entry, and reservation tools are part of the puzzle.

In order to impact revenue and drive more bookings, you need to take an open-minded approach to using technology in hotel operations.

While these tips and strategies can help you build a comprehensive hotel marketing plan, it’s always good to connect with industry experts for insights.

If you’re looking to increase revenue and direct bookings while adopting cutting edge technology, get in touch with an experienced marketing expert of a team of leading hospitality consultants from around the world.

More about Benjamin Verot

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Firstly, we assess

We evaluate objective(s), defining opportunities and setting goals.

Then, we plan

We make a plan detailing what should be done to help reach set goals.

Finally, we make it happen

We implement change, as planned, within set timeline and budget.

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Hotel Marketing Plan PowerPoint Template and Google Slides

Hotel Marketing Plan Presentation

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How to Create a Hotel Marketing Plan

On television, the advertising industry may look glamorous. Marketing agencies are often viewed as high-status, fast-paced places to work, full of graphic artists, witty copywriters, and endless resources. In the real world, however, building a successful marketing strategy rarely appears as flashy as it does on TV. Good marketing content is built upon a strong foundation of data, research, and planning. Creating a thorough, focused hotel marketing plan begins the same way.

In this comprehensive guide, we’re covering the ins and outs of hotel marketing. We explore what a marketing plan is, what your hotel marketing plan should include, how to create one, and more. From identifying your target audience to measuring the success of your efforts, this guide takes you through the world of hotel marketing and provides actionable tips for improving your property’s strategy.

Create a game-changing hotel marketing plan

A marketing plan is a business’s overall game plan for advertising and marketing its goods or services to consumers. A hotel marketing plan details the strategies and activities that the property will undertake to attract more travelers, sell more rooms, increase profits, and continue to grow.

What should a hotel marketing plan include?

In addition to outlining the activities and campaigns the team will engage in, a hotel marketing plan should detail how its advertising strategies will address potential customers’ interests, needs, and desires. Build a comprehensive hotel marketing plan that includes the following:

• Your target market: Detail which demographics, market segments, traveler habits, or booking channels your advertising campaigns will target. Identify the needs and wants of current guests in addition to potential guests, travel partners, corporate accounts, groups, and meeting clients.
• Hotel value proposition: Your hotel marketing plan should include a clear value proposition statement detailing what your property does best. It should identify the primary concerns of your consumer (i.e., guest pain points ) and specify how booking with your hotel is the best way to solve that problem.
• Campaign characteristics: Within your plan, detail your hotel marketing plan goals, objectives, and a step-by-step guide of how each campaign or activity will function. Include campaign dates, duration, expenses, required materials, and the direct oversight necessary for each.
• Logistical details:  Demonstrate which tools, resources, services, and platforms the hotel will use for each campaign.
• Performance analytics: Establish which metrics and hotel performance indicators will be used to measure the effectiveness of various marketing strategies.

From hotel to hotel, marketing plans will vary based on the property type, business model, and specific goals. For example, advertising for a luxury hotel will, and should, look very different from a branded chain hotel’s marketing.

How do hotels benefit from a marketing plan?

A comprehensive hotel marketing plan helps ensure that team efforts and department-specific action items align with the hotel’s overall goals and objectives. An inclusive marketing plan that details each department’s role in hotel promotions keeps everyone on the same page. It outlines how the hotel’s marketing efforts will help achieve a variety of goals and objectives, such as:  

• Attracting new customers
• Increasing weekday business
• Capturing more revenue
• Filling need dates
• Growing profitability
• Boosting meeting and events bookings
• Improving guest loyalty
• Driving repeat visits
• Widening audience reach
• Strengthening online reputation
• Raising brand awareness
• Building better relationships

Create a marketing strategy that appeals to everyday travelers, who want similar things from a hotel, as well as members of your audience specifically—their interests, hobbies, and lifestyle.

How do hotels identify their target audience?

For hotel marketing plans to be successful, hotels must know who their current customers are and which customers they want to capture in the future. Identify your top-performing demographics and which segments account for future business on the books by digging into property management and revenue system reports or utilizing Cvent’s Business Intelligence tools. Identify your current and target audiences using valuable resources, such as:

• Historical data. Historical reporting shows the hotel’s performance in the past, outlining occupancy rates, average rates, and other vital data. Review past hotel performance reports to identify demand peaks and valleys, booking patterns, rate fluctuations, booking channel trends, market share shifts, and previously missed opportunities.
• Forecasting reports. Utilize hotel forecasting reports to get an overview of upcoming room nights, meetings, and revenue already on the books. Look for future booking trends. Identify gaps in rate, occupancy, need dates, high-demand dates, and so on, as it will inform your overall marketing strategy moving forward.
• Market segmentation. Segmenting hotel guests into different categories based on their travel and booking habits allows revenue managers and marketing teams to identify where their business is coming from. Utilize market segment performance reports to analyze how much of your business comes from each hotel market segment, such as transient travel, group, social, corporate, military, religious, local businesses, leisure, extended stay business, and so on.
• Booking channel performance. Hotels can utilize various advertising channels to attract customers and increase their audience reach, including the hotel’s website, affiliated brand.com sites, search engines, video advertisements, social media platforms, email, print marketing, and other hotel distribution channels . Monitor booking activity from each channel. Track third-party booking channels and OTA channel performance through the global distribution service (GDS).

As powerful as data can be, the best way a hotel’s marketing team can identify its customer base is to get to know them. Spend time talking with guests, interacting with them, and reviewing their feedback. Identify every place hotel guests can leave feedback, such as your Google listing, brand.com page, or Facebook account.

Monitor and engage with reviews on each platform to form a clearer picture of how guests perceive your property. Additionally, guest comments and reviews often include specific details that the marketing team could find helpful, such as where the traveler booked their reservation, their reason for travel, or details about what they did while they were in town.

Do hotel marketing plans include the competition?

Marketing is about more than attracting people to your brand or product; it’s also about increasing your market share by capturing business that once belonged to your competitors. If you don’t know which hotels are in your competitive set, establish how your property compares to nearby competitors in size, service level, star rating, age, brand, features, amenities, average rates, and reward offerings.

• Which chains or brands are you competing with?
• Which competitors have better amenities?
• Is your hotel older or newer than the competition?
• Have any competitors recently undergone renovations?
• Which hotels are full-service, and which are focused-service?
• What’s missing in the market?
• Is the market oversaturated? How?

Identify how you stack up against each and where your hotel currently ranks in the general market. Research the marketing strategies of property in your hotel’s competitive set . Identify how, when, and where they communicate with their customers and which marketing strategies they focus on most.

• How do your biggest competitors target their customers?
• What does their marketing look like? How does it stand out?
• How do they represent their brand in marketing materials?
• Do any of your competitors have similar branding?
• How many members of the comp set are active on social media?
• Which properties have a Facebook? Which are active on Instagram? TikTok?
• Do your competitors offer virtual hotel tours ?
• Which competing hotels produce the highest quality content? The lowest?
• What do you like about their strategies? What would you change?

Once you have a clear idea of how competitors target their customers, you’ll be better equipped to create compelling marketing campaigns that outshine them. Determine which hotels are your biggest competitors and track their performance in the Competitive Set Dashboard . Analyze how shifting marketing strategies or new marketing activities affect business distribution in the market.

How do you create a hotel marketing plan?

Whether you’re a seasoned hotelier or have just stepped into the wide world of hospitality for the first time, designing a marketing plan doesn’t have to be overwhelming. With so many moving parts and marketing channels to consider, it can be challenging to know where to start. Follow the ten simple steps below to create a thorough hotel marketing plan with a solid foundation.

1. Identify your target audience

Outline which guest demographics and market segments the marketing plan will target. For instance, specify which campaigns will target group travel and which activities will attract transient travelers. Are all the marketing strategies aimed at individual travelers, or are some designed to attract corporate clients and travel planners? In addition to verifying your target audience, identify which campaigns are aimed at specific dates, travel patterns, or booking channels.

2. Confirm your marketing goals

Identify the objectives and goals for each campaign and activity included in your hotel marketing plan. A particular marketing strategy may be designed to achieve a single purpose or a combination of performance goals, such as:

• Increase revenue
• Improve ADR
• Strengthen guest loyalty
• Book more events
• Increase room night production
• Attract wedding business

3. Determine your marketing budget

Determine how much money is in your overall budget so that appropriate amounts can be allocated to different strategies and marketing channels. Take advantage of budget restrictions, and place parameters on social media ad campaigns when available. For example, Facebook and Instagram allow you to determine how much you’ll spend on ad campaigns in advance and set a spending limit, ensuring that you only spend allocated marketing money.

4. Establish a specific point of view

What reputation are you trying to build: luxury, affordable, flexible, business-friendly, tech-savvy, or something else? Establish how your marketing content and strategies promote your distinct point of view. Create a style and voice the hotel will use across all platforms to cultivate a clear, distinguishable viewpoint for your hotel.

5. Optimize online content

Improving the hotel’s online content and listing consistency can substantially impact how easy it is to find your property using search engines. The more optimized a business’s content is, the higher it will appear; the higher your listing result, the more likely a potential customer will see it. As most consumers only scan the first few search results , how high your property ranks can influence whether or not travelers encounter your property or a competitor’s first.

Optimizing hotel SEO can maximize exposure and increase your audience reach, but building quality search engine content takes time. Begin by locating all hotel websites, social media accounts, OTA listings, and other venue profiles. If you haven’t already, find and take ownership of the hotel’s Google Business listing . Ensure that hotel information is accurate and up to date across all listings, and consistently work to optimize online content by:

• Reading and responding to guest reviews
• Answering questions and responding to comments
• Engaging with user-generated content
• Providing consumers with content they find valuable
• Using high-ranking, relative phrases and keywords

Improve your hotel’s ranking further by using Geolocation services like Geo-targeting, Geofencing, and beaconing. Activating your listing location will help the hotel capture customers searching familiar location-based phrases like “hotels nearby,” “Hotels in Jacksonville,” or “Virginia Beach waterfront hotels.”

6. Create exciting packages and enticing offers

Create distinct hotel packages and exclusive offers that set your property apart from others in the area and highlight what you do best. Determine how you will advertise each package (e.g., via email, on your website, and search engine advertisements) and who will receive the promotions.

Think about what incentives your target demographics will find appealing. Are you attempting to capture the business of out-of-town tourists? If so, they may find a marketing campaign highlighting nearby attractions and high-rated restaurants intriguing. A promotional campaign offering a discount on mid-week room blocks could capture the attention of a corporate travel planner sourcing in your area.

7. Organize an email marketing strategy

Email is a powerful marketing tool for hotels, allowing marketing teams to reach a large number of targeted guests quickly. If you don’t already have one, build an email marketing list. Make it easy for guests and interested consumers to join the list by creating a secure opt-in form and featuring it prominently on the hotel’s website. During the sign-up process, request helpful information regarding the individual’s travel preferences, transportation needs, room type preferences, or interests.

Reach out to mailing lists regularly to promote special offers, limited-time offerings, and upcoming events. Send guests a reminder email before arrival and follow up with them afterward regarding their stay. In addition to keeping in touch with guests, email marketing can be used to capture additional business. Set up ad retargeting emails to reconnect with potential guests who’ve interacted with your property online.

8. Set campaign parameters

Determine when each campaign will run, how long it will last, and which marketing channels you will use. Confirm how your team will track the strategy’s success and which metrics they will track to measure it. Outline who is working on the campaign, what everyone’s role is, and who will lead the effort.

9. Automate hotel marketing

Automate as much of your hotel marketing as possible to save time, reduce errors, and simplify the advertising process. Write emails, create social media content in bulk, and schedule it to go out later. An entire marketing campaign can be completed in a single sitting and designed to run automatically for a predetermined period or specified date. Automate marketing emails that regularly promote discounts, packages, and limited-time offers to keep them at the forefront of customers’ minds.

10. Track campaign activity

Track rate code usage, shifts in ADR, occupancy rates, market segment performance, changes in booking pace, and other key performance indicators to identify how well your marketing strategies and campaigns are achieving their goals. Use the Hotel Performance Dashboard to gain high-level insight into RFP, venue, and sales activity.

Find out how the top hotels market themselves

Evaluating the success of your hotel marketing plan

Regularly review each of your hotel marketing campaigns to track activity and performance. Identify which strategies have been the most successful, the least successful, and which could benefit from improvement. Determine which channels and strategies your target audience engaged with the most, and reorganize future marketing plans around your top performers.

A hotel marketing plan should be fluid; it should evolve with changes in performance, shifts in the market, and future forecast fluctuations. Spend more time focused on your most successful booking channels and marketing strategies while eliminating services, ads, or booking channel subscriptions that do not benefit the hotel.

Tips for maximizing marketing potential

Follow these tips to streamline advertising efforts and maximize the potential of your hotel marketing plan.

• Make content shareable and mobile-friendly

Consider how different advertising content will appear on phones, via email, laptops, or a desktop. Connect hotel accounts and social media platforms to make it easier for online guests to share and engage with marketing content. Include account handles, campaign hashtags , and direct links in hotel marketing materials so consumers can quickly jump from one channel to the next.

• Test email marketing for engagement first

Create finely segmented email lists based on consumer travel habits, hobbies, lifestyle, and willingness to spend. Split test marketing emails to identify which layouts and content types audience members interact with most.

• Embrace experiential marketing with a virtual hotel tour

With Cvent’s Event Diagramming software , hotels can create photorealistic 3D recreations of their property and invite guests to fully immerse themselves in a virtual hotel tour. Remote visitors can walk through the lobby, explore guestrooms, and experience your property from a photorealistic first-person perspective. Planners can picture their events in your meeting room and see how well your property can accommodate group travel. They can visualize what a stay at your hotel will be like before ever stepping foot on the property.

Embrace social media as a necessary marketing channel, even if you’re not a fan. Encourage guests, potential customers, and online audience members to create and share their own content on hotel social media pages, as user-generated content is typically more potent than business-generated marketing.

• Delegate marketing tasks and channels based on strengths

You may need to become more familiar with Instagram or TikTok, but there could be an employee at the front desk or in housekeeping who already has a passion for it. Do you have a photography fan or cinema buff on staff? Could you work together to create visually compelling and engaging video content?

• Invest in hotel marketing tools and media

Photos and videos tell online viewers a lot about your hotel and can affect their impression of your property. Invest in high-quality tools, professional services, and software solutions to remain competitive in an increasingly digital world.

Consistency is a critical component of successful hotel marketing, so check into all of your accounts frequently. Regularly post content, engage with user content, read guest reviews, and consistently respond to comments from audience members. In addition to having your finger on the pulse of your audience, engaging with and responding to consumers in a timely, consistent manner will help strengthen your online reputation.

Still have questions about your hotel’s marketing plan?

If you’re looking for additional guidance to improve your hotel marketing plan, content, or execution, check out our answers to frequently asked questions below.

1. How should hotels use retargeted ads?

Retargeted email ads are sent to consumers and travel planners who showed interest in your property but didn’t confirm a booking. The ad may highlight an upgraded room type, a promotional discount, or celebrate hotel amenities to recapture their interest and move them closer toward booking.

Serve retargeted ads to individuals who visited your website and engaged in interested consumer activity (e.g., looking at various room types) but left before booking a reservation. Similarly, follow up with planners who looked at meeting room availability but didn’t submit an inquiry.   2. What kind of content should hotels use in marketing campaigns?

Attract potential customers and maintain a strong relationship with guests by providing them with content they find valuable. Keep them up-to-date on exciting area events, hotel renovations, staff recognition, and other exciting hotel happenings. Is there a nearby golf course that drives business to your hotel? If so, golf-loving guests may find updates about club events, tournaments, and course packages valuable.

3. How can hotels connect with their guests through marketing?

Build a stronger connection with current and prospective guests by providing them with insider knowledge, or an “inside scoop,” on hotel happenings. Encourage online and onsite hotel-guest engagement, and use storytelling in your marketing to help audience members make a more personal connection with the property.

Attract your target audience with a hotel marketing plan that works!

When guests and potential customers see your marketing, they should immediately associate the visual with your hotel. A strong brand identity makes your property distinguishable and easier to identify, and it lets potential customers know what they can expect when staying with you. Up next, we explore the power of hotel branding and help you build a brand identity that attracts members of your target audience.

Kim Campbell

Kim is a full-time copy and content writer with many years of experience in the hospitality industry. She entered the hotel world in 2013 as a housekeeping team member and worked her way through various departments before being appointed to Director of Sales. Kim has championed numerous successful sales efforts, revenue strategies, and marketing campaigns — all of which landed her a spot on Hotel Management Magazine’s “Thirty Under 30” list.

Don’t be fooled though; she’s not all business! An avid forest forager, post-apocalyptic fiction fan, and free-sample-fiend, Kim prides herself on being well-rounded.

More Reading

The discovery of a lifetime – atlantis bahamas, how to market to corporate event planners, what is a hotel business plan, and why you need one.

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Planning a trip to Moscow? Our travel guide contains up-to-date, personal information on everything from what to see , to when to visit , where to stay , and what to eat !

• General Information
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Why visit Moscow?

Majestic churches, impressive historic fortresses, and palatial buildings: Moscow is a fascinating city whose emblematic architecture reflects the turbulent history that has defined Russia throughout the centuries.

The traces of the USSR can be found around every corner of the city , side by side with the iconic relics of Imperial Russia , like the mythical Red Square , the imposing Kremlin , and the beautiful  St Basil's Cathedral . 

Discover a fascinating world of Cold War bunkers, golden-domed basilicas, world-class art museums, and the legendary "palace of the people,"  as the Moscow Metro has been nicknamed. Whether you fancy watching a classical Russian ballet at the Bolshoi Theatre , perusing the fine arts at the Pushkin Museum , or marveling at the sheer size of the monuments to the Soviet state's achievements at the  All-Russia Exhibition Centre , this travel guide will help you on your way!

Where to start?

If you're going to travel to Moscow and you don't know much about the city yet, the first thing to do is to dive into its legendary history - understanding the past will help you understand the present. Next, check out our practical hints and tips on traveling to the city before discovering which of its most important museums , monuments , and attractions pique your interest.

Looking for a place to stay?

Booking your accommodation in advance is the best way to get great discounts. Our detailed guide on where to stay in Moscow  will help you decide which neighborhood you'd like to look for hotels or apartments in, and our hotel search engine will find you the best deals!

Why is our Moscow travel guide the best?

Introducing Moscow is a  city guide written by travelers for travelers  and contains personalized advice to help you make the most of your trip to the city.

All the information in this guide is valid as of December 2022. If you find any errors or have any comments, please feel free to contact us .

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THE 10 BEST Moscow City Center Hotels

Downtown Moscow Hotels

Property types, distance from, neighborhoods, traveler rating, hotel class.

• Best Value Properties ranked using exclusive Tripadvisor data, including traveler ratings, confirmed availability from our partners, prices, booking popularity and location, as well as personal user preferences and recently viewed hotels.
• Traveler Ranked Highest rated hotels on Tripadvisor, based on traveler reviews.
• Distance to city center See properties located closest to the center first with confirmed availability for your dates from our partners

1. Hotel Metropol Moscow

2. Lotte Hotel Moscow

4. Ararat Park Hotel Moscow

5. Radisson Collection Hotel, Moscow

6. Swissotel Krasnye Holmy Moscow

7. Hotel De Paris

8. Mercure Arbat Moscow

9. President Hotel

10. Four Seasons Hotel Moscow

11. hotel baltschug kempinski moscow, 12. mercure moscow baumanskaya, 13. garden ring hotel, 14. intercontinental moscow - tverskaya, an ihg hotel, 15. azimut city hotel olympic moscow, 16. crowne plaza moscow - tretyakovskaya, an ihg hotel, 17. kadashevskaya hotel, 18. arbat hotel, 19. plaza garden moscow wtc, 20. mamaison all suites spa hotel pokrovka, 21. novotel moscow city, 22. ibis moscow centre bakhrushina, 23. hotel savoy moscow, 24. bega hotel, 25. katerina city hotel, 26. radisson slavyanskaya hotel & business center, moscow, 27. peter i hotel, 28. golden ring hotel, 29. assambleya nikitskaya, 30. lesnaya by safmar, popular destinations for downtown hotels.

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Ritz-Carlton Hotel

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The Ritz-Carlton Moscow Hotel's large MICE venues are as sumptuously fitted as the hotel's other public spaces, combining classical opulence with state-of-the-art technical capabilities to provide unique and prestigious venues for major business meetings or banquets and celebrations.

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No injuries after co2 tank ‘failure’ causes damage at orlando hotel, incident happened at the best western on 7299 universal blvd..

Jacob Langston , Digital Journalist

ORLANDO, Fla. – No injuries were reported after a “CO2 cylinder failure” at an Orlando hotel on Saturday evening, according to fire officials.

The Orlando Fire Department said they responded to the Best Western located at 7299 Universal Blvd. in reference to the failure.

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“Conflicting initial reports at the onset of the incident noted a helicopter crash, apartment fire and explosion,” officials said.

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A photograph shared by fire officials shows a broken gate and concrete walls that toppled over.

The incident remains under investigation.

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About the Author

Jacob langston.

Jacob joined ClickOrlando.com in 2022. He spent 19 years at the Orlando Sentinel, mostly as a photojournalist and video journalist, before joining Spectrum News 13 as a web editor and digital journalist in 2021.

Hotel «Moscow Marriott Imperial Plaza», Moscow

Deluxe with Queen-size bed

One-room with a queen-size bed, a unique view of the Stalin high-rise

Deluxe with King-size bed

Studio room with views of the historical center of Moscow

Deluxe suite with two separate beds

One-room suite with two queen-size twin beds

Executive Room

Cozy and stylish room with a view of the Stalin high-rise

The most popular room category for filming the bride's morning

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A great accommodation option for a family holiday

Imperial Suite

Crystal chandeliers, laconic furniture, original paintings and elegant interior items

Premium Deluxe with two separate beds

Studio room with an area of 29 square meters

Suite with bathroom

Two-room more spacious room with an area of 45 square meters. meters

Premium Deluxe with King-size Bed

One-room with a King-size bed with an area of 29 square meters

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Give each other priceless moments at the Moscow Marriott Imperial Plaza.

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Spend your wedding morning in the Deluxe Room at the Marriott Imperial Plaza.

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Spend your wedding morning in the Executive Suite at the Marriott Imperial Plaza.

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Spend your wedding morning in a Suite at the Marriott Imperial Plaza.

Bachelorette party at Imperial Plaza

Book our best suites and celebrate a bachelorette party with up to 8 people.

Imperial Plaza Banquet Hall

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Geneva Conference Hall

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Paris Conference Hall

Perfect location for lectures, meetings and presentations

Vienna Conference Hall

The possibility of combining with the halls «Paris» and «Moscow» allows you to expand the space for larger events

Conference hall «Moscow»

Ideal location for lectures, meetings and presentations

Frequently asked questions

Check-in at 14:00. Check-out is at 12:00.

Breakfast is served daily from 7:00 to 11:00 at the Galerie Restaurant (2nd floor). The cost of breakfast is 2500 rubles/person. A 50% discount is available for children aged 6-12 years.

Photographing in public areas of the hotel is provided only when purchasing a «Wedding offer» or a «Romantic weekend». In other cases, the cost of photographing is 10,000 rubles / 1 hour (1st floor, marble staircase, 2nd floor foyer (according to availability), 3rd floor foyer (according to availability), corridor on the floor of the room. The cost of taking photos in the Imperial Plaza banquet hall is 15,000 rubles / 1 hour (according to availability). Photography is not allowed in Cafe Imperial.

We share your love for pets! Choosing Moscow Marriott Imperial Plaza you don’t have to leave your lovely friend at home. Pets up to 10 kg are welcome at our hotel. The non-refundable cleaning fee for a pet-friendly room is RUB 10,000 for the entire period of stay. Guests with service animals for people with disabilities (including, and not limited to, guide dogs and other guide animals) are allowed to stay with them at no extra charge.

For information about the conditions of events in the Imperial Plaza banquet hall, contact us by phone: +7 903 560 7510 or leave a request for site .

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Google Cloud Next 2024: Everything announced so far

Google’s Cloud Next 2024 event takes place in Las Vegas through Thursday, and that means lots of new cloud-focused news on everything from Gemini, Google’s AI-powered chatbot , to AI to devops and security. Last year’s event was the first in-person Cloud Next since 2019, and Google took to the stage to show off its ongoing dedication to AI with its Duet AI for Gmail and many other debuts , including expansion of generative AI to its security product line and other enterprise-focused updates and debuts .

Don’t have time to watch the full archive of Google’s keynote event ? That’s OK; we’ve summed up the most important parts of the event below, with additional details from the TechCrunch team on the ground at the event. And Tuesday’s updates weren’t the only things Google made available to non-attendees — Wednesday’s developer-focused stream started at 10:30 a.m. PT .

Google Vids

Leveraging AI to help customers develop creative content is something Big Tech is looking for, and Tuesday, Google introduced its version. Google Vids, a new AI-fueled video creation tool , is the latest feature added to the Google Workspace.

Here’s how it works: Google claims users can make videos alongside other Workspace tools like Docs and Sheets. The editing, writing and production is all there. You also can collaborate with colleagues in real time within Google Vids. Read more

Gemini Code Assist

After reading about Google’s new Gemini Code Assist , an enterprise-focused AI code completion and assistance tool, you may be asking yourself if that sounds familiar. And you would be correct. TechCrunch Senior Editor Frederic Lardinois writes that “Google previously offered a similar service under the now-defunct Duet AI branding.” Then Gemini came along. Code Assist is a direct competitor to GitHub’s Copilot Enterprise. Here’s why

And to put Gemini Code Assist into context, Alex Wilhelm breaks down its competition with Copilot, and its potential risks and benefits to developers, in the latest TechCrunch Minute episode.

Google Workspace

Image Credits: Google

Among the new features are voice prompts to kick off the AI-based “Help me write” feature in Gmail while on the go . Another one for Gmail includes a way to instantly turn rough email drafts into a more polished email. Over on Sheets, you can send out a customizable alert when a certain field changes. Meanwhile, a new set of templates make starting a new spreadsheet easier. For the Doc lovers, there is support for tabs now. This is good because, according to the company, you can “organize information in a single document instead of linking to multiple documents or searching through Drive.” Of course, subscribers get the goodies first. Read more

Google also seems to have plans to monetize two of its new AI features for the Google Workspace productivity suite. This will look like $10/month/user add-on packages. One will be for the new AI meetings and messaging add-on that takes notes for you, provides meeting summaries and translates content into 69 languages. The other is for the introduced AI security package, which helps admins keep Google Workspace content more secure. Read more

In February, Google announced an image generator built into Gemini, Google’s AI-powered chatbot. The company pulled it shortly after it was found to be randomly injecting gender and racial diversity into prompts about people. This resulted in some offensive inaccuracies. While we waited for an eventual re-release, Google came out with the enhanced image-generating tool, Imagen 2 . This is inside its Vertex AI developer platform and has more of a focus on enterprise. Imagen 2 is now generally available and comes with some fun new capabilities, including inpainting and outpainting. There’s also what Google’s calling “text-to-live images” where you  can now create short, four-second videos from text prompts, along the lines of AI-powered clip generation tools like Runway ,  Pika  and  Irreverent Labs . Read more

Vertex AI Agent Builder

We can all use a little bit of help, right? Meet Google’s Vertex AI Agent Builder, a new tool to help companies build AI agents.

“Vertex AI Agent Builder allows people to very easily and quickly build conversational agents,” Google Cloud CEO Thomas Kurian said. “You can build and deploy production-ready, generative AI-powered conversational agents and instruct and guide them the same way that you do humans to improve the quality and correctness of answers from models.”

To do this, the company uses a process called “grounding,” where the answers are tied to something considered to be a reliable source. In this case, it’s relying on Google Search (which in reality could or could not be accurate). Read more

Gemini comes to databases

Google calls Gemini in Databases a collection of features that “simplify all aspects of the database journey.” In less jargony language, it’s a bundle of AI-powered, developer-focused tools for Google Cloud customers who are creating, monitoring and migrating app databases. Read more

Google renews its focus on data sovereignty

Image Credits: MirageC / Getty Images

Google has offered cloud sovereignties before, but now it is focused more on partnerships rather than building them out on their own. Read more

Security tools get some AI love

Image Credits: Getty Images

Google jumps on board the productizing generative AI-powered security tool train with a number of new products and features aimed at large companies. Those include Threat Intelligence, which can analyze large portions of potentially malicious code. It also lets users perform natural language searches for ongoing threats or indicators of compromise. Another is Chronicle, Google’s cybersecurity telemetry offering for cloud customers to assist with cybersecurity investigations. The third is the enterprise cybersecurity and risk management suite Security Command Center. Read more

Nvidia’s Blackwell platform

One of the anticipated announcements is Nvidia’s next-generation Blackwell platform coming to Google Cloud in early 2025. Yes, that seems so far away. However, here is what to look forward to: support for the high-performance Nvidia HGX B200 for AI and HPC workloads and GB200 NBL72 for large language model (LLM) training. Oh, and we can reveal that the GB200 servers will be liquid-cooled. Read more

Chrome Enterprise Premium

Meanwhile, Google is expanding its Chrome Enterprise product suite with the launch of Chrome Enterprise Premium . What’s new here is that it mainly pertains mostly to security capabilities of the existing service, based on the insight that browsers are now the endpoints where most of the high-value work inside a company is done. Read more

Gemini 1.5 Pro

Everyone can use a “half” every now and again, and Google obliges with Gemini 1.5 Pro. This, Kyle Wiggers writes, is “Google’s most capable generative AI model,” and is now available in public preview on Vertex AI, Google’s enterprise-focused AI development platform. Here’s what you get for that half: T he amount of context that it can process, which is from 128,000 tokens up to 1 million tokens, where “tokens” refers to subdivided bits of raw data (like the syllables “fan,” “tas” and “tic” in the word “fantastic”). Read more

Open source tools

At Google Cloud Next 2024, the company debuted a number of open source tools primarily aimed at supporting generative AI projects and infrastructure. One is Max Diffusion, which is a collection of reference implementations of various diffusion models that run on XLA, or Accelerated Linear Algebra, devices. Then there is JetStream, a new engine to run generative AI models. The third is MaxTest, a collection of text-generating AI models targeting TPUs and Nvidia GPUs in the cloud. Read more

We don’t know a lot about this one, however, here is what we do know : Google Cloud joins AWS and Azure in announcing its first custom-built Arm processor, dubbed Axion. Frederic Lardinois writes that “based on Arm’s Neoverse 2 designs, Google says its Axion instances offer 30% better performance than other Arm-based instances from competitors like AWS and Microsoft and up to 50% better performance and 60% better energy efficiency than comparable X86-based instances.” Read more

The entire Google Cloud Next keynote

If all of that isn’t enough of an AI and cloud update deluge, you can watch the entire event keynote via the embed below.

Google Cloud Next’s developer keynote

On Wednesday, Google held a separate keynote for developers . They offered a deeper dive into the ins and outs of a number of tools outlined during the Tuesday keynote, including Gemini Cloud Assist, using AI for product recommendations and chat agents, ending with a showcase from Hugging Face. You can check out the full keynote below.

What caused Dubai floods? Experts cite climate change, not cloud seeding

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DID CLOUD SEEDING CAUSE THE STORM?

CAN'T CREATE CLOUDS FROM NOTHING

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Russia launched a drone attack on Ukraine that injured nine people in the Black Sea port of Odesa, four of them children, and also targeted Kyiv, the capital, Ukraine's military officials said early on Tuesday.

China will revise its statistics law in a bid to fight persistent data fraud, the state-run Xinhua news agency said on Tuesday, amid scepticism about the reliability of data in the world's second-largest economy.

Leaked presentation reveals Microsoft's astounding plan to ramp up data-center capacity for the AI boom

• Microsoft's data-center capacity jumped in recent quarters, a leaked internal presentation shows.
• The company is planning even faster data-center growth in the coming quarters.
• Microsoft delivered "record-level GPU capacity," according to the presentation.

Microsoft significantly expanded its data-center capacity recently and plans to ramp up growth to astounding levels going forward, according to an internal document obtained by Business Insider.

Since July 2023, the start of Microsoft's latest fiscal year, the company delivered more than 500 megawatts of new data-center capacity , the document disclosed.

This document was part of a confidential slide deck from the company's Cloud Operations and Innovation team that was presented earlier this year.

Under the heading "Commercial Cloud and AI Demands: Fueling our Expansion," the document said Microsoft surpassed 5 gigawatts of total data-center installed capacity in the first half of its latest fiscal year.

The rise of generative artificial intelligence and huge foundation models is fueling a new data-center boom . Microsoft is leading the way through its partnership with OpenAI , the startup behind ChatGPT and GPT-4 .

These AI models need to be trained on mountains of data and then fine-tuned intensely. That takes thousands of GPUs and a pile of other related gear that's housed in huge data centers. These facilities use so much power that their capacity is measured in megawatts and gigawatts of electricity.

Shaolei Ren , an electrical and computer engineering professor at the University of California, Riverside, said Microsoft's 5 gigawatts of installed data-center capacity, if fully used, would be equivalent to Hong Kong or Portugal's annual electricity consumption.

"Astonishing speed"

It doesn't stop there. The software giant laid out even more radical growth plans for its data-center empire in the document obtained by BI.

Related stories

"With a strong Commercial Cloud business, our goal is clear," Microsoft said in this part of the slide presentation.

Microsoft wants to double new data-center capacity in the second half of its fiscal year. This runs from early 2024 to the middle of this year.

In the first half of Microsoft's 2025 fiscal year, which runs from early July through the end of 2024, the company aims to "achieve 3x growth" in new data-center capacity.

This requires Microsoft to deliver more than 200 megawatts in data-center capacity every month.

"This is an astonishing speed," Ren told BI. "This is a very large data-center capacity."

Ren said Microsoft's capacity plans suggested the company was either seeing huge demand or simply wanting to stay competitive by securing future power capacity that otherwise might be taken by competitors.

He added that this also raised questions about the environmental consequences of adding such a large data-center footprint, given the carbon emissions and water consumption of the facilities.

A Microsoft spokesperson declined to comment.

'Record-level GPU capacity'

The company is also securing a record number of GPUs to handle new AI workloads in data centers.

In the second half of last year, Microsoft delivered "record-level GPU capacity," more than doubling its total installed GPU base, the document said, without mentioning actual numbers.

Microsoft's GPU footprint expanded into 39 additional data centers in this period, and the company now has "AI clusters" live in 98 locations globally.

Contact the reporter, Eugene Kim, via the encrypted-messaging apps Signal or Telegram ( +1-650-942-3061 ) or email ( [email protected] ). Reach out using a nonwork device. Check out Business Insider's source guide for other tips on sharing information securely.

Axel Springer, Business Insider's parent company, has a global deal to allow OpenAI to train its models on its media brands' reporting.

Watch: How tech layoffs could affect the economy

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