green marketing thesis topic

Electronic Green Journal

Green Marketing: A Study of Consumer Perception and Preferences in India

• Bhatia, Mayank ;

Published Web Location

Concerns have been expressed by manufacturers and customers about the environmental impact of products during recent decades. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be “green” or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the Green Marketing Concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers’ perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

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Dissertation topics on green marketing

How is sustainable development beneficial to the use of greener marketing on a daily basis? How to use communication in the implementation of green marketing? Here you will find some ideas for a dissertation studying green marketing.

Credit Photo : Unsplash Lawrence Kayku

Topic 1 - Marketing and its link to sustainable development

The concepts involved are those of marketing and sustainable development. Over the years, they have become closer and closer, with any business looking to implement greener marketing. Problem: how is sustainable development beneficial to the use of greener marketing on a daily basis? Talk about sustainable development in companies, ecological products and their impact on consumer choice. Also, deal with greener communication and everything relating to the environment and its protection in the actions carried out by the groups. Give specific examples.  

Topic 2 - Communication and green marketing

The two concepts have been linked for a short time, especially since communication and sustainable development can be seen as sometimes contradictory concepts. Problem: how to use communication in the implementation of green marketing? Talk about business communication methods, their impact on green marketing, and their usefulness. Talk about awareness factors in companies and what exactly is meant by green marketing. What are its advantages and disadvantages? What are the differences with more traditional marketing?

Topic 3 - New technologies and ecology in companies for more responsible marketing

These two notions are paradoxical, new technologies are often not compatible with ecology. The constructions of men on the planet to allow the development and operation of new technologies clearly appear to be in contradiction. Problem: how to combine new technologies and ecology within companies as part of more responsible marketing? Talk about the concept of green marketing, define the nuances and responsibilities of each player in the context of environmental protection. What new technologies are used, and how do they serve the objectives of green marketing on a daily basis?  

Topic 4 - Reconciling the ecological argument in a new green marketing

The ecological argument has become essential in companies, both for managers and for new candidates from the younger generations, who are increasingly interested in the ecological question. Problem: how are ecological arguments essential for the well-being of a company and the development of more reliable marketing? Talk about consumers and their new vision of advertising communication. Why do the old ways no longer work? How to implement more responsible marketing, and for what objectives? How to combine ecological objectives and commercial objectives? What influence does ecology have on consumers and on business partners?

Topic 5 - Green marketing: a real issue or a fad?

The question that many consumers or even professionals ask is whether green marketing is just a trend of the moment or a real commitment. Problem: is green marketing a new way of considering communication or a purely commercial opportunity? Talk about the contributions of green marketing compared to traditional marketing. What are the changes? How is green marketing defined? Give examples of green marketing campaigns and their influence on the merits of the company. Why do some people call green marketing an opportunistic method? Sources : Codeur, Vie publique, Acteur durable

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• Your thesis topic should reflect that you understand an issue that is worth investigating.
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Green Marketing Research Topics | Most Recent Topics

A list of unique research topics on green marketing - sample ideas.

• A case study on recent trends in green marketing in developing economies : This study will aim at describing the recent trends in green marketing and how green marketing can be a means of sustainable development in these upcoming economies. The conduction of this study will help in determining which trends the economies should embrace and the impacts of the embraced trends in improving the standards of living.
• An analytical study on the perception of industries of green marketing : This study will try to establish the reasons why industries engage in green marketing. This study will also help in determining whether industries that engage in green marketing have added advantages over others. Do you still feel that you need help to formulate a research paper topic ? Our assistants can offer you a quality service.
• An investigative study on the merits and demerits of green marketing : This study will seek to compare the benefits and the disadvantages of an industry engaging in green marketing.  After comparing these, recommendations on whether to engage in green marketing or not will be offered.
• An in-depth study to determine the awareness of green marketing by consumers : This study will focus on doing an in-depth study of consumers’ awareness, concerns, and attitudes toward green marketing in a given region. Following this study, the consumers’ knowledge gap will be established and strategies developed to fill the identified gaps. Our assistance with a thesis paper topic on green marketing can be very instrumental in enabling you to come up with a good case study.
• A case study to determine the relationship between gender and green purchasing behavior : This study will aim at determining the relationship between gender and green purchasing behavior. Following the conduction of this study, it will be possible to determine the gender that has embraced green marketing more.
• An investigative study on the role of green marketing and its effects on consumers : This study will aim at determining the role that green marketing plays and its effects on consumers. The conduction of this study will help in determining how green marketing can be enhanced in order to enhance its positive effects on consumers. Qualified green marketing topics writing helpers are available in our firm, ready and willing to assist you.

Importance of  asking for help with writing a green marketing topic ;

• Broader Perspectives: Seeking assistance from a professional writing service can help you get a more diverse set of perspectives on marketing topics. This is especially useful if you're not sure which angle to take or what kind of research to focus on.
• Expertise in topic writing: Professional writers have expertise in the area of green marketing research, and can help you refine your research topic and ensure that it is relevant, interesting, and useful. They can also provide you with information on the latest trends and research in the field.
• Short period to develop a great topic: Writing a research paper can be a time-consuming process, and you may not have the time to conduct thorough research or create a well-structured paper. By seeking help from a professional writing service, you can save time and ensure that your paper is high-quality and well-researched.
• Customized topics: Professional writers can help you create a research topic that is customized to your needs and interests. They can work with you to identify your research objectives and help you develop green marketing research topics that are both feasible and interesting.

If you're considering a green marketing research paper, here are more examples of possible topics to consider:

• The effectiveness of green packaging:   This topic explores how green packaging affects consumer behavior and the environment, and whether it is a viable solution for reducing waste and carbon emissions.
• Sustainable marketing practices in the fashion industry: This topic explores the role of sustainability in the fashion industry, and how brands are using green marketing strategies to appeal to environmentally conscious consumers.
• The role of green marketing in the energy sector:  Students who need green marketing topics , can focus on this topic as it explores how green marketing can be used to promote renewable energy sources and reduce carbon emissions.

In brief, green marketing research is an important area of study that can help businesses reduce their environmental impact and appeal to environmentally conscious consumers. Seeking help from a professional writing service can help you develop a high-quality research topic that is relevant, interesting, and feasible. With the right research topic, you can create a paper that is informative, engaging and makes a valuable contribution to the field of green marketing.

Green Marketing Project Topics – Skilled Research Topics Writers

• Sustainable packaging strategies for food and beverage companies: With consumers becoming more eco-conscious, companies are under pressure to adopt sustainable packaging strategies. This project can delve into the various options available for food and beverage companies to reduce their carbon footprint and explore the most effective and cost-efficient solutions.
• Eco-friendly transportation solutions for businesses: Transportation is one of the largest contributors to greenhouse gas emissions. Students who need help with research on green marketing   can develop the topics based on this project.   This project can focus on exploring eco-friendly transportation options that businesses can adopt to reduce their carbon footprint. This can include electric vehicles, bicycles, public transportation, and other alternatives.
• Marketing strategies for promoting green products and services: The success of any green marketing initiative depends on effective communication and promotion. This project can focus on exploring the best marketing strategies for promoting green products and services. It can include digital marketing, social media campaigns, and other promotional tactics.
• Green marketing in the hospitality industry: The hospitality industry is one of the largest industries in the world, and it has a significant impact on the environment. This project can focus on exploring green marketing initiatives in the hospitality industry, including sustainable practices for energy, water, and waste management, and promoting eco-friendly tourism.
• Green marketing for small and medium-sized enterprises (SMEs): Small and medium-sized enterprises (SMEs) often have limited resources to invest in green marketing initiatives. Developing green marketing project topics based on this project can help students explore cost-effective green marketing strategies for SMEs that can help them reduce their environmental impact while reaching out to eco-conscious consumers.
• Sustainable practices for e-commerce businesses: E-commerce has seen a massive boom in recent years, and with it, there has been a corresponding increase in packaging waste and carbon emissions. This project can explore sustainable practices for e-commerce businesses, including reducing packaging waste, using eco-friendly packaging materials, and adopting sustainable delivery practices.

Green marketing is a critical concept in today's world, and there are several  business-related capstone project topics that students and professionals can explore. From sustainable packaging strategies to green marketing for SMEs, these sample topics offer a narrowed focus for specific green marketing projects. By addressing these issues, businesses can reduce their carbon footprint and build a sustainable future.

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Marketing Thesis Topics – Research Topics Samples & Ideas

• Research the Market: One of the first things to consider when developing   topics is the market. It is essential to understand the market and its needs before developing a thesis topic. Researching the market can help you identify the gaps and opportunities that exist in the market. This information can help you develop a thesis topic that addresses the gaps or takes advantage of the opportunities.
• Identify a Niche: The next step is to identify a niche. A niche is a specific area of interest within the market that has not been explored. Developing a thesis topic that focuses on a niche can be a good way to make a significant contribution to the field. Identifying a niche can also help you focus your research and develop a thesis topic that is unique.
• Review Existing Literature: Before developing marketing project topics, it is crucial to review the existing literature. This can help you identify the gaps in the current knowledge and identify the areas that need further research. Reviewing existing literature can also help you identify the methodologies and approaches that have been used in previous research. This information can help you develop thesis topics that build upon the existing research.
• Identify a Research Question: A research question is a critical component of any thesis topic. A research question should be specific, clear, and relevant. It should also be researchable and answerable. Developing a research question can help you focus your research and develop a thesis topic that is unique and relevant.
• Choose a Topic that is of Interest: When developing topics, it is essential to choose the topics that are of interest to you. Developing thesis topics on a subject that you are passionate about can help you stay motivated and engaged throughout the research process. It can also help you develop a thesis topic that is unique and relevant.
• Consider the Practical Applications: When choosing a marketing research topic, it is important to consider the practical applications of the research. How can the research be applied in the real world? What are the implications of the research for practitioners and policymakers? Considering the practical applications of the research can help you develop a thesis topic that is relevant and useful.
• Consult with Your Advisor: Finally, it is essential to consult with your advisor when developing marketing thesis topics. Your advisor can provide valuable feedback and guidance on your thesis topics. They can also help you identify the gaps in the existing research and help you develop a research question that is relevant and researchable.

Developing topics requires careful consideration and planning. It is essential to research the market, identify a niche, review existing literature, consider the research methodology, identify a research question, choose a topic that is of interest, consider the practical applications, and consult with your advisor. By considering these factors, you can develop a research paper topic that is relevant, interesting, and informative.

Obtain Unique Topics for Your Green Marketing Thesis

Realizing a high-quality thesis project simply starts with identifying a suitable topic that is researchable. Students cannot ignore the process of research topic formulation because it is the foundation of their project. Consulting highly trained experts may shape your destiny because they have vast experience in green marketing hence they have been able to identify a number of topics in green   marketing that may attract the readers’ attention. Our firm has been in the field of topic formulation for quite a long period of time. As a result, we have been able to come up with high-quality standard green marketing topic examples that will show your commitment to your academic excellence. Make an effort of contacting us whenever you have challenges in identifying the best research topics for your research and we will end your worries. We will make sure that;

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20 Dissertation Topics on Sustainability and Green Technology

Published by Carmen Troy at January 9th, 2023 , Revised On August 16, 2023

Introduction

Looking for interesting and manageable topics on sustainability and green technology for your dissertation or thesis? Well, you have come to the right place.

The subject of sustainability, green technology, and environmental friendliness has gained tremendous importance over the last years – thanks to the ever-increasing pollution, climate change, and high production costs throughout the world.

Without wasting any more of your time, here are the 20 dissertation topics ideas in this trendy field, so you choose the one that is not only intriguing but also manageable for you.

These topics have been developed by PhD writers of our team , so you can trust to use these topics for drafting your dissertation.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question ,  aim and objectives ,  literature review  along with the proposed  methodology  of research to be conducted.  Let us know  if you need any help in getting started.

Check our  dissertation examples  to get an idea of  how to structure your dissertation .

Review the full list of  dissertation topics for 2022 here.

2022 Research Topics on Sustainability and Green Technology

Topic 1: the role of artificial intelligence (ai) and green technology in the develpment of smart and sustainable towns.

Research Aim: This study intends to find the role of artificial intelligence (AI) and green technology in developing smart and sustainable towns. It will review the concepts of smart and sustainable towns to show their importance in the modern era to reduce global warming. Then it will assess the role of AI by analyzing various machine learning and deep learning models to show how these models can help develop smart and sustainable towns. Lastly, it will review what work has already been done in this area and what should be done.

Topic 2: Impact of Research and Development (R&D) Expenditure in Green Technology on the Sustainability Outcomes of the Construction Industry- A Case of Malaysian Construction Industry

Research Aim: This study intends to analyze the impact of Research and Development (R&D) expenditure in green technology on the sustainability outcomes of the construction industry in Malaysia. It will review the current green technology used in the Malaysian construction industry and its development. Moreover, it will show how the construction industry is spending to develop new green technology and how much it requires to make it completely sustainable. It will also identify various national and international sources which can invest in this industry to make it more sustainable.

Topic 3: What are the Motivating and Demotivating Factors for Green Supply Chain Practices? An Exploratory Study Finding the Factors Affecting Green Supply Chain Practices in the UK

Research Aim: This research will identify various motivating and demotivating factors (return on green investment, production output, local and global competitiveness, political support, international support, investors support, etc.) for green supply chain practices. It will study various industries in the UK, such as construction, hotel industry, retail industry, etc., find out how the abovementioned factors affected their interest in green technology and green supply chain practices. Moreover, it will assess the work done in this area and how various institutions can motivate these industries.

Topic 4: Influence of Green Advertising on the Consumer View of Green Technology and Sustainability in the US

Research Aim: This study shows the impact of green advertising on the consumer perception of green technology and sustainability. It will assess how various components of green advertising work and how they affect the consumer perception of the need for green technology. Moreover, it will analyze different green advertising strategies used by companies in the US to influence consumer perception and how these strategies can be improved to make US consumers more interested in the products, which are a product of environment-friendly production process.

Topic 5: Green Economy a Necessity? Impact of Green Technology on Sustainable Economic Growth and Development- A Case of ASEAN Economies

Research Aim: It proposes a framework to analyze the impact of green technology on sustainable economic growth and development. It will show whether the green economy is essential for growth and development or not. It will assess various effects of green technology on the economy and ecology. And show how improving ecology can benefit human development, which can be good for long-term economic growth in the ASEAN countries. Lastly, it will analyze the current progress of these countries in creating a green economy.

Covid-19 Sustainability and Green Technology Research Topics

Topic 1: covid-19 and the need to expand sustainable energy.

Research Aim: It’s high time to expand sustainable energy during COVID-19.

Topic 2: COVID-19 and the environment

Research Aim: This study will focus on the positive and negative impacts of COVID-19 on the environment.

Topic 3: Economic expenditure on the green environment during COVID-19

Research Aim: This study will review the economic expenditure and plans on the green environment during COVID-19.

Topic 4: The green economy after COVID-19

Research Aim: This study will analyse the current issues related to green technology and predict the future of a green environment after COVID-19.

Dissertation Topics Ideas on Sustainability and Green Technology for 2021

Topic 1: research on sustainable gardens.

Research Aim: This research aims to conduct research on creating sustainable gardens and identify their benefits.

Topic 2: Sustainable outdoor designs using recycled materials

Research Aim: This research aims to identify various methods of creating sustainable outdoor designs using recycled materials and identify their benefits.

Topic 3: Pollution-free disposal and recycling of trash

Research Aim: This research aims to identify various methods to ensure pollution-free disposal and recycling of trash

Topic 4: Importance of gardening- awareness and ideas for the city, terrace/roof gardening

Research Aim: This research aims to address the importance of gardening and its awareness among the public. It will also focus on identifying cost-effective and innovative ideas for the city, terrace/roof gardening.

20 Dissertation Topics Ideas on Sustainability and Green Technology for 2020

Topic 1: examining the economic impacts of green technology.

Research Aim: The research will involve comparing the costs incurred in developing green energy and the economic benefits. The services will be saved once alternative forms of materials and energy sources are used. It will be relevant in identifying whether it is worth investing in green technology from an economic perspective. It will also help in developing supportive policies that guide green technology.

Topic 2: How do national and regional politics affect environmental sustainability?

Research Aim: This research study will analyse the role of politics in the environment. It will explore the positive or negative impacts of individual political inclinations.

Topic 3: How sustainable is the environment in the current and forthcoming eras?

Research Aim: This research will analyse global trends and their impacts on environmental trends. Developments such as increasing population, climate change, and using various materials affect the people. It will inform about how sustainability measures can be structured to align with the trends.

Topic 4: Adoption of green energy by low-end users

Research Aim: The research will be based on realising a market niche that cannot afford or are not willing to spend on an expensive product. Additionally, the embrace of some advanced technologies varies across classes, mainly based on exposure. There is also the notion that green technology can be expensive, making the stated users reluctant to use it. Accordingly, the research will focus on the factors that make the users have their respective levels of using green technology.

Topic 5: How green technology can affect organisational processes

Research Aim: This research will analyze how processes that can include procuring and sourcing, producing, sales, marketing, and delivering products, among others, can be impacted once green technology is introduced. It will help analyse cost and time effectiveness and the satisfaction of the organization’s stakeholders. It can help recommend structural changes when an organisation is considering green technology.

Topic 6: To what extent does green technology contribute to environmental sustainability?

Research Aim:  notably, several factors are contributing to environmental degradation and pollution. While green technology has been identified in previous research to ensure sustainability, its contribution can be compared with the other factors. Accordingly, recommendations can be made about whether it is the absolute solution to sustainability.

Topic 7: Green technology and global environmental sustainability frameworks

Research Aim: The study will assess how the frameworks affect the use of green technology. Various global environmental practices are commonly developed. The research will suggest any amendments to the frameworks to positively correlate them with green technology. Also, the topic will evaluate how the frameworks are implemented in various regions.

Topic 8: Green technology practices in developing countries

Research Aim: The research will explore the extent to which developing countries use and promote green technology. They are characterised by having a lower economy. The priority they have on sustainability will be established.

Topic 9: How do policies affect the use of green technology in a country?

Research Aim: The research acknowledges that regulatory bodies devise policies to guide various industries. The guidelines can be supportive or suppressive in the development and use of green technology. For instance, the bodies’ incentives can encourage green technology, while factors like high taxation can discourage it. Therefore, focusing on a particular country’s policies can be insightful into the level at which the technology is incorporated.

Topic 10: Incentives for green technology and environmental sustainability

Research Aim: The study will be purposed on how green technology can be promoted among users and manufacturers. It will first identify the challenges the users can use and apply the technology. It will also evaluate the level of sensitisation about green technology that people in a region have. The various stakeholders can execute the incentives in environmental sustainability.

How Can ResearchProspect Help?

ResearchProspect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service , which will include a brief introduction to the topic, research questions , literature review , methodology , expected results , and conclusion . The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service !

More Research Titles on Sustainability and Green Technology

Topic 1: what roles do ngos have on environmental sustainability and green technology.

Research Aim: The research will establish how NGOs can be incorporated into sustainability. NGOs have distinct objectives. While some are specific to environmental conservation, others focus on aspects that indirectly affect the environment positively or negatively. The study will then suggest how the NGOs can be motivated to advance their operations and promote green technology.

Topic 2: Impactful green thinking to achieve sustainability

Research Aim: The research analyses humans’ behaviour on issues that can promote sustainability. It explores how people can change their perspective on the environment and take measures at individual and collective levels. It will recommend some habitual changes that can positively impact the environment.

Topic 3: A holistic approach to environmental sustainability

Research Aim: Sustainability comprises various factors, ranging from behavioural, resources, technological, and procedural. Most studies have focused on particular sets of characteristics. However, it can be intriguing how integrating sustainability factors can be achieved. Also, it will be realised if implementing some measures of sustainability has any correlation to others.

Topic 4: Can there be a balance between lifestyle and green technology?

Research Aim: the study will assess the relationship between current lifestyle and green technology. It will be relevant in identifying the personal understanding of green technology’s contribution and how people are ready to adjust their lifestyle to technology. It will further show how green technology affects lifestyles.

Topic 5: How do businesses perceive green energy and environmental sustainability?

Research Aim: The research aims to identify how profit-making organisations approach green technology. It will focus on whether they find it less costly and useful. Also, it will establish whether they find products that involve green technology are usually marketable. Further, it will identify the organisation’s preference for the working environment, whether in regions that promote environmental sustainability or those that do not.

Topic 6: Examining sustainability policies in developed and developing countries

Research Aim: The research will compare regulations instituted in the two sets of countries. It will also assess the extent of implementation of the policies in the countries.

Topic 7: Challenges facing green technology as one of the drivers towards sustainability

Research Aim: The research will be based on green technology recognition as a crucial attribute to environmental sustainability. Despite the assertion, the technology has not attained universal coverage as it would be more impactful. The challenges can vary from economic, social, geographical, and regulatory, and it can then be recommended that the research focuses on a particular region. The results can also be analysed to identify any general challenges in the areas.

Topic 8: What is the consumer perspective towards green production?

Research Aim: Businesses target to satisfy the needs of consumers. The study will assess whether the consumer has a force towards producers that can make the latter inclined towards using green technology. This research study will essentially focus on the consumables industry.

Topic 9: Stakeholders’ contribution to green technology

Research Aim: The research will establish all the stakeholders in green energy. It will reveal their interests and drivers towards green technology. There will be an insight into whether there is a conflict of interests between the stakeholders and how they can be resolved. It will also help identify how the stakeholders can collaborate and integrate their resources and ideas.

Topic 10: Current trends in green technology and the future of technology

Research Aim: the research will aim to overview how green energy has been advancing over time. The trend will then help in predicting the future of green technology. Besides, it will be informative about the contribution green energy has had on environmental sustainability at various levels. It will then make recommendations about the optimum technology as per the available information and developments.

Also Read: Dissertation Topics in Engineering Management

How ResearchProspect Can Help You?

We are aware of the problems students are likely to face when it comes to finding a suitable topic in sustainability and green technology. Therefore our expert writers are always looking forward to assisting you with your topic search.

We hope you could find a suitable topic from the 20 topic suggestions in green technology and sustainability as provided in this article. But even if you didn’t find any of these topics suitable for your needs, you can always contact us to get custom topics ideas from our expert writers.

Our team of expert writers in any field you like your work to be carried out in will facilitate you and ensure you get the grades that you are worthy of and deserve.

Important Notes:

As a student of sustainability and green technology looking to get good grades, it is essential to develop new ideas and experiment with existing sustainability and green technology theories – i.e., to add value and interest to your research topic.

Sustainability and green technology are vast and interrelated to many other academic disciplines like environmental engineering . That is why it is imperative to create a sustainability and green technology dissertation topic that is particular, sound, and solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic based on your fundamental research. There are several significant downfalls to getting your issue wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation , as you may end up in the cycle of rejection at the initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best sustainability and green technology dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalising your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please look at some of our sample sustainability and green technology dissertation topics to get an idea for your dissertation.

How to Structure your Dissertation on Sustainability & Green Technology

A well-structured dissertation can help students to achieve a high overall academic grade.

• A Title Page
• Acknowledgements
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
• Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature on the chosen research topic to address research questions . The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths whilst identifying any research gaps. Break down the topic, and binding terms can positively impact your dissertation and your tutor.
• Methodology : The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design , research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
• Findings and Analysis : Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
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Dissertations / Theses on the topic 'Green marketing mix'

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Kontic, Ivan, and Jasmin Biljeskovic. "Greening the marketing mix : A case study of the Rockwool Group." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12777.

Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group.

Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. The Rockwool Group’s products improve the quality of life and helps to alleviate environmental problems, such as the greenhouse effect, smog and acid rain.

Problem: Today many companies want to improve their greenness. A way to do this is by greening the marketing mix. The current green marketing literature only touches upon certain aspects of the marketing mix, but there are no recognized studies that provide guidelines on how to green the marketing mix.

Methodology: The data collection consists of several semi-structured interviews with employees from different departments. The authors interviewed employees from three subsidiaries from different parts of the world – Scandinavia, North America and the Balkans.

Conclusions: Through the case of the Rockwool Group the authors have explored how to green the marketing mix. This has shown that product, place and promotion have several factors that can be greened. However, this specific case study only shows how prices set a premium are greened. Another case focusing on standard prices can provide further suggestions to green the price.

Li, Shanshan, and Zifei Tang. "Understanding Green Marketing with Marketing Mix : a case study on The Body Shop." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8060.

Fan, Haofu, and Lin Zeng. "Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9398.

Lorentzson, Rebecka, and Sofia Kullberg. "Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34084.

Hammarsten, Anna, and Emma Ohlsson. "Attitudes & Incentives of Green Marketing in the Clothes and Accessory Industry - Companies Perspectives." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21691.

Chuwa, Lucia, and Ukpemeobong Ibokette. "The Role of Organizational Culture on Green Marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32805.

Aguirre, Plasencia Gessica. "The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective." Thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37670.

Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.

Broström, Viktor, and Elena Martinez. "Grönt värdeskapande : En kvalitativ studie om att skapa och förmedla gröna värden inom e-handeln." Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46196.

Velter, Aline Nadalin. "Um estudo dos determinantes ao comportamento pró-ambiental de professores universitários." Universidade Federal de Santa Maria, 2011. http://repositorio.ufsm.br/handle/1/4583.

Gryč, Matěj. "Podnikatelský záměr rozvoje společnosti GREEN SPEDITION s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377958.

Ahmad, Danial, and David Magariños. "Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65251.

Justad, Julia, and Nora Eliasson. "Svenska kvinnliga konsumenters upplevda påverkan av hållbar marknadskomunikation." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-19934.

Stegervall, Sara, and Lina Svennberg. "Miljömärkningar inom textilbranschen : Ur konsumentens perspektiv." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38539.

Faltýnek, Aleš. "Podnikatelský plán malé společnosti se zaměřením na stimulaci prodeje tepelných čerpadel." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224565.

Pinche, Chuquin Jennifer Patricia Fátima. "Relación entre el marketing mix verde y el valor de marca para consumidores de jabones ecológicos entre 21 y 35 años de los distritos de Miraflores, San Isidro y Barranco de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655112.

SHYU, DUN-LIN, and 徐敦玲. "Green Port Marketing Mix Elements in Taiwanese International Commercial Ports." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/gz7sue.

Chao, Mei-hua, and 趙美華. "Case Studies on Consumer Electronic Industry Using Green Marketing Mix Strategy in Taiwan." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/50646453103760975076.

Viana, Duarte Manuel dos Santos Duarte Gomes. "Marketing plan for Club del Gourmet and SuperCor." Master's thesis, 2015. http://hdl.handle.net/10071/11599.

Oliveira, Catarina Peneda de. "O papel do marketing mix das marcas alimentares biológicas no comportamento e na educação dos consumidores." Master's thesis, 2019. http://hdl.handle.net/1822/60275.

Poupineau, Sarah, and Claire Pouzadoux. "Internal and External factors that influence the ecotourists : A study on green consumer behavior, applied to ecotourism." Thesis, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22519.

Cho, Pei-Yi, and 卓佩怡. "A Study of a Marketing-Mix Decision Model for Allocating Advertising Budget and Pricing Target Product－An Example of Green Tea Product from Taiwan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/33132721327988508521.

Moraes, Cátia Sofia da Silva. "Are consumers wiling to adhere to companies’ environmentally friendly packaging? : case study on Rituals and Lush Refill vs Naked Package." Master's thesis, 2018. http://hdl.handle.net/10400.14/25520.

Consumer Behavior and green marketing Research Topics Ideas

Research area interest and ideas: consumer behavior and green marketing for ms phd thesis.

• Green marketing and its impact on consumer buying behavior.
• Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
• Investigation of green marketing tools’ effect on consumers’ purchase behavior
• A Study on Consumer Behaviour on Green Marketing with reference to Organic Food Products in Tiruchirappalli District
• An introduction to green marketing
• Opportunities for green marketing: young consumers
• To green or not to green: The influence of green marketing on consumer behaviour in the hotel industry
• Green marketing
• Green marketing: A study of consumers’ attitude towards environment friendly products
• Characteristics of research on green marketing
• Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda
• Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius
• Green marketing and its impact on consumer buying behavior
• Green marketing and consumer behavior: The case of gasoline products
• Towards sustainability: the third age of green marketing
• Transformative green marketing: Impediments and opportunities
• Green marketing: legend, myth, farce or prophesy?
• Impact of green marketing on consumer purchase intention
• Effect of green marketing on consumer purchase behavior
• The influence of green marketing on consumer purchase behavior
• Beyond ecolabels: what green marketing can learn from conventional marketing
• Influence of green marketing on consumer behavior: a realistic study on Bangladesh
• Consumer behaviour and environmental sustainability
• Green marketing consumer-level theory review: A compendium of applied theories and further research directions
• Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE
• Effect of Green Marketing on Consumer Behaviour–A Study with Particular Reference to West Bengal (India)
• A new model for testing green consumer behaviour
• “Green Marketing”: an analysis of definitions, strategy steps, and tools through a systematic review of the literature
• Green marketing philosophy: a study of Spanish firms with ecolabels
• Impact of Green Marketing Strategies on Consumer Purchase Behaviour.
• GREEN MARKETING IN INDIA AND ITS IMPACT ON CONSUMER BEHAVIOUR.
• Consumer attitude towards green marketing: an exploratory study
• Re‐evaluating green marketing strategy: a stakeholder perspective
• Green marketing, public policy and managerial strategies
• Framing green consumer behaviour research: opportunities and challenges
• Consumer attitude towards green marketing in India.
• Green marketing and sustainable development challenges and opportunities
• Expression of green marketing developing the conception of corporate social responsibility
• Green value added
• Green branding and eco-innovations for evolving a sustainable green marketing strategy
• Green marketing in India: Emerging opportunities and challenges
• Using strategic alliances to develop credible green marketing
• International green marketing: A comparative study of British and Romanian firms
• Green marketing and consumerism as social change in China: Analyzing the literature
• AStudy on the Consumer Behaviour towards Green Marketing Practices-With Special Reference to Coimbatore City
• The concept of green marketing and green product development on consumer buying approach
• Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
• Application of GREEN scale to understanding US consumer response to green marketing communications
• Green marketing: policies and practices for sustainable development
• Online environmental citizenship: Blogs, green marketing and consumer sentiment in the 21st Century
• Social normalisation: Using marketing to make green normal
• B2B green marketing and innovation theory for competitive advantage
• Green marketing: An attitudinal and behavioural analysis of Indian consumers
• Green marketing of consumer electronics. II
• Exploring consumer attitude and behaviour towards green practices in the lodging industry in India
• Can green marketing be used as a tool for sustainable growth?: A study performed on consumers in India-An emerging economy
• Green marketing-emerging dimensions
• Green marketing: A study of consumers’ buying behavior in relation to green products
• Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian consumers
• Development of a green consumer behaviour model
• Green marketing effects on the consumer
• Green marketing: a study of consumer purchase behaviour for green homes
• Green marketing’functions in building corporate image in the retail setting
• Towards a new model for green consumer behaviour: A self‐determination theory perspective
• Understanding consumer behaviour towards green cosmetics
• Consumer green behaviour toward green products and green purchase decision
• Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials
• Awareness of eco-label in Malaysia’s green marketing initiative
• Green marketing: Impact of green advertising on consumer purchase intention
• Green consumer behavior and its implications on brand marketing strategy
• An analysis of consumer behaviour of green marketing
• A Study on Consumer Awareness Towards Green Marketing with Special Reference to Indore Region
• Facing the backlash: green marketing and strategic reorientation in the 1990s
• Green marketing: Gap analysis in the decision making process of a green consumer
• Green marketing intervention strategies and sustainable development: A conceptual paper
• Golden goose or wild goose? The hunt for the green consumer
• Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits
• Social normalisation and consumer behaviour: using marketing to make green normal
• The study of consumer green education via the internet of things with green marketing
• Choosing the right green marketing strategy
• Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea
• On green marketing: consumer behaviour in response to marketing renewable energy usage
• Evaluation of effectiveness of green marketing mix on consumer satisfasction and loyalty:(case study: the East Azarbaijan Pegah Dairy Company in Tabriz, Iran).
• Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions
• How green marketing, perceived motives and incentives influence behavioral intentions
• Green products: an exploratory study on the consumer behaviour in emerging economies of the East
• Green marketing and its impacts on consumer behavior in sports shops
• Green marketing: The case of Greece in certified and sustainably managed timber products
• Green marketing and Indian consumer
• Green marketing: A theoretical perspective
• Review of literature on green consumer behaviour over 25 years (1994-2018)
• The impact of green marketing and perceived innovation on purchase intention for green products
• A study of the impact of green marketing on consumer purchasing patterns and decision making in Telangana, India
• How green marketing works: Practices, materialities, and images
• Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
• Green marketing: a study of consumer attitude & environmental concern
• Green marketing orientation: Conceptualization, scale development and validation
• Reevaluating green marketing: a strategic approach
• Green marketing and green places: A taxonomy for the destination marketer
• State of green marketing research over 25 years (1990-2014): Literature survey and classification
• Green power in perspective: Lessons from green marketing of consumer goods
• Consumer Preferences change when it comes to green Marketing
• Social costs of environmental justice associated with the practice of green marketing
• Identifying the green consumer: A segmentation study
• Re‐examining green purchase behaviour and the green consumer profile: new evidences
• Green marketing strategies: how do they influence consumer-based brand equity?
• Determining the characteristics to profile the” green” consumer: an exploratory approach
• Managing green marketing: Hong Kong hotel managers’ perspective
• Impact of Green Marketing on Consumer Behaviour: A Case Study on the Furniture Industry
• Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products
• The green consumer behavior
• Factors influencing buying behaviour of green energy consumer
• Green Marketing: An Indian Perspective.
• A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies
• Green marketing and consumer satisfaction
• Profiling green consumer characteristics: an eternal quandary
• Awareness of green marketing and its influence on consumer perception: An exploratory study
• The Impact of Green Marketing on Green Consumer Behaviour in Jordan
• Green marketing: Consumers Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector
• Exploring the effect of Starbucks’ green marketing on consumers’ purchase decisions from consumers’ perspective
• Enhancing the green purchase intention based on green marketing: an empirical study from Pakistan
• The consumer behaviour context of ecolabelling
• A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry
• Consumer purchase behaviour for green products
• Green consumer market segmentation: empirical findings from Portugal
• A quantitative analysis of consumer behaviour in relation to electronic cars resulting in a new green marketing approach for the German car industry
• Green marketing in India: a study of consumer behaviour in Punjab
• Analysis of green marketing as environment protection tool: a study of consumer of dehradun
• The influence of cultural values and environmental attitudes on green consumer behaviour
• Green Consumer Behaviour
• Green marketing strategies in the dairy sector: Consumer‐stated preferences for carbon footprint labels
• AN ANALYTICAL STUDY ON CONSUMER BEHAVIOR TOWARDS GREEN MARKETING PRACTICES IN LUCKNOW
• A green segmentation: Identifying the green consumer demographic profiles in Sri Lanka
• The impact of green marketing on customer satisfaction and environmental safety
• A study about life style characteristics of green consumer
• Buyer characteristics of the green consumer and their implications for advertising strategy
• Perceived greenwashing: the effects of green marketing on environmental and product perceptions
• The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding
• Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention
• Green marketing: the roles of appeal type and price level
• Consumer Attitude towards Green Marketing in Bangladesh.
• Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust
• A RESEARCH ON THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON THE GREEN MARKETING AWARENESS AND CONSUMER …
• Green marketing initiatives and sustainable issues in hotel industry
• The determinants of hotels’ marketing managers’ green marketing behaviour
• Green consumer behavior and environmental sustainability
• What’s in it for the customers? Successfully marketing green clothes
• Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market
• Consumer perceptions of green marketing claims: An examination of the relationships with type of claim and corporate credibility
• THE INFLUENCE OF GREEN MARKETING ON CONSUMER ENVIRONMENTAL AWARENESS.
• Green Marketing and its Impact on Consumer Buying Behavior
• Determining the characteristics to profile the “green” consumer: an exploratory approach
• Green marketing and perceived corporate image: A study of fast moving consumer goods in Lagos state Nigeria
• A paradigm shift in consumer behaviour towards green cosmetics: An empirical study
• Green Marketing Communication and Consumer Response in Emerging Markets
• Green consumer behavior: The case of Czech consumers of generation Y
• Environmentally conscious consumer behavior and green marketing: an analytical study of the Indian market
• Saved to My library
• Green consumer behavior in the cosmetics market
• Consumer adoption of green products: Modeling the enablers
• The green side of the automotive industry: A consumer-based analysis
• Influence of Green Marketing Practice on Consumer Buying Behavior: Moderating Persuasion of Environmental Awareness.
• THE IMPACT OF GREEN MARKETING TOWARDS CONSUMER BEHAVIOUR IN VIETNAM
• The impact of consumer green behaviour on green loyalty among retail formats
• An analysis of the wealth effects of green marketing strategies
• Antecedents of green consumer behaviour: a study of consumers in a developing country like India
• Changing Consumer Behaviour with Green Marketing
• Effect of green marketing on consumer purchase intentions with regard to the company’s image as a mediator in the retail setting case study: The customers of …
• The effect of green marketing of plastic bag ban policy in modern retail stores on consumer green behavior in Bogor city
• The impact of green marketing on consumer buying behaviour in major supermarkets in Nairobi County
• Green product and consumer behavior: An analytical study
• Initiating consumer education is important for green marketing to be flourished: A preliminary research
• The Effect of Green Marketing on Brand Image and Purchase Decision (Study on Consumer of Starbucks Café Ubud, Gianyar Bali)
• Green marketing strategy and the firm’s performance: the moderating role of environmental culture
• An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana
• Investigating the types of value and cost of green brands: Proposition of a conceptual framework
• Role of pro-environmental post-purchase behaviour in green consumer behaviour
• Understanding the influence of green marketing strategies on consumer perception and decision–making
• Analysis of the effect of green marketing on consumer purchasing decisions on The Body Shop Gorontalo product
• Green marketing and EMS: assessing potential consumer influence on EMS development in fresh food chains: a report for the Rural Industries Research and …
• Attitudes and purchase behaviour of green products among generation Y consumers in South Africa
• GREEN AWARENESS EFFECTS ON CONSUMERS’PURCHASING DECISION: SOME INSIGHTS FROM MALAYSIA.
• Investigation of green consumer profile: a case of Lithuanian market of eco-friendly food products
• Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India: A case of electric sector
• Green product awareness has the potential to promote green consumer behaviour: Evidence from Kuala-Lumpur
• “Green” segmentation: an application to the Portuguese consumer market
• Impact of Green Marketing Tools on Consumer Buying Behaviour
• Factors Affecting Consumer Purchasing Behavior: A Green Marketing Perspective in Vietnam
• Green marketing of cosmetics and toiletries in Thailand
• A study on consumer behaviour towards purchase of eco friendly products in Coimbatore
• Consumer perception towards effectiveness of green communication strategies: an exploratory study
• Types of value and cost in consumer–green brands relationship and loyalty behaviour
• … influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior …
• Green marketing: A study of consumer perception on using eco-friendly products
• Consumer attitude toward using eco-friendly plastic bags: A green marketing approach
• Green Marketing & Ethical Consumerism: shaping consumer behaviour
• Pengaruh program green marketing di hotel Shangri-la Jakarta terhadap green consumer behavior
• The role of green marketing in developing consumer behaviour towards green products
• Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap?
• CONSUMER ATTITUDE TOWARDS THE MARKETING-MIX OF THE GREEN PRODUCTS.
• Towards Sustainable Consumption: Analyzing Green Consumer Behaviour
• Green marketing today–a mix of trust, consumer participation and life cycle thinking
• Pengaruh green marketing, pengetahuan dan minat membeli terhadap keputusan pembelian
• Green marketing strategies: an examination of stakeholders and the opportunities they present
• Is social psychological model sufficient: empirical research gaps for understanding green consumer attitudinal behavior
• Exploratory results on the antecedents and consequences of green marketing
• Consumer green behaviour: An approach towards environmental sustainability
• The impact of green marketing practices on consumer buying decision
• Consumer Buying Behaviour and Green Marketing: Influence of Green Marketing on Buying Behaviour: Consumer Insights
• Green Marketing Strategies, Diffusion of Innovation, and Global Consumer Values for Sustainability.
• Green purchase behavior of undergraduate students in Hong Kong
• The research analysis of the green label’s impact on the consumer purchase behavior
• Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market
• Impact of Marketing Mix on Consumer Attitude and Purchase intention towards’ Green’Products
• Green Consumer Behaviour: Integration of Theory of Planned Behaviour and Technology Acceptance Model
• Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu
• Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
• Green marketing variables and their effect on consumer buying behaviour
• Impact of Green Marketing on Green Consumer Behaviour
• Green Marketing and Consumer Scepticism in Emerging Economies
• Is it easy to go green? Consumer perception and green concept
• Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm
• An analysis of the green consumer domain within sustainability research: 1975 to 2014
• Green Marketing and the Green Consumer: Integrating Environmental Marketing into the Firm’s Overall Business Strategy
• Green Marketing–What Drives Consumer Purchase Intention
• The greening of consumer culture
• The Effect of Green Marketing Mix On Green Consumer Behavior and Green Purchasing Decision
• Green Marketing and Consumer Behavior towards Green Brands
• Green marketing concept and consumer purchasing intention with special reference to consumer goods
• Relation between Sustainable Green Marketing and Consumer Behaviour
• Green Marketing: Consumer Buying Behaviour To Procure Eco-friendly Products
• Research on mechanism of consumer innovativeness influencing green consumption behavior
• Key issues and challenges of green consumer in consuming green product an Insight from the emerging country: Malaysia
• Green Marketing–Concept, Awareness and Linkage with Consumer Purchase Decision
• Artificial neural networks: a tool for understanding green consumer behavior

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To Create a Greener Future, the West Can’t Ignore China

• Shameen Prashantham
• Lola Woetzel

Fighting climate change is a promising area for engagement between Western companies and China. However, geopolitical strains, the disruption of business relationships by the Covid pandemic, and domestic Chinese policies all make engagement complex. In this article the authors examine the complexities of the current climate-change opportunities in China and present practical strategies for businesses ready to enter the market.

There is a twofold opportunity, they explain. First, China offers a vast market for Western-developed solutions. The Chinese government has set ambitious targets, aiming to achieve carbon neutrality by 2060. That goal creates significant opportunities for firms with cutting-edge technologies. Second, businesses have an opportunity to integrate China’s own advances in climate-related technology.

The authors go on to outline four strategies, all of which involve partnering in some way. They advise companies to make sustainability a global theme, to join or form coalitions to find safe spaces for technological development, to forge partnerships with local companies for market access, and to insource technology.

Four ways for companies to safely engage

Idea in Brief

The opportunity.

Fighting climate change is a promising area for engagement between Western companies and China. After all, China is responsible for 27% of global emissions and offers a vast market for green tech.

The Challenge

Geopolitical strains, the disruption of business relationships by the Covid pandemic, and domestic Chinese policies all make engagement complex.

The Solution

To engage effectively with China, consider forming coalitions for safe technological development, forging local partnerships for market access, and insourcing innovative technology.

In the current geopolitical landscape, marked by escalating tensions between Western nations and China, it’s a challenge to identify potential areas of collaboration between East and West that would yield mutual benefits and foster trust. But fighting climate change is one. Climate change is a problem that affects every nation, and it cannot be solved without China’s involvement because the country contributes 27% of global emissions, according to the World Bank.

• Shameen Prashantham is a professor of international business and strategy at China Europe International Business School and the author of Gorillas Can Dance (Wiley, 2021).
• Lola Woetzel is a senior partner emerita of McKinsey & Company in Shanghai, and until recently, was the global leader of its Cities Special Initiative and the Asia-based director of the McKinsey Global Institute.

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