essay about research approach

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11: The Research Essay

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• Steven D. Krause
• Eastern Michigan University
• 11.1: A “Research Essay” or a “Research Project” instead of a “Research Paper”
• 11.2: Getting Ready- Questions to Ask Yourself About Your Research Essay
• 11.3: Creating and Revising a Formal Outline
• 11.4: The Introduction
• 11.5: Background Information (or Helping Your Reader Find a Context)
• 11.6: Weaving in Evidence to Support Your Point
• 11.7: Antithetical Arguments and Answers
• 11.8: The Conclusion As research essays have a beginning, so do they have an ending, generally called a conclusion. While the main purpose of an introduction is to get the reader’s attention and to explain what the essay will be about, the goal of a conclusion is to bring the reader to a satisfying point of closure. In other words, a good conclusion does not merely “end” an essay; it wraps things up.
• 11.9: “Works Cited” or “Reference” Information
• 11.10: A Student Example- “The Corruption Surrounding University Athletics” by Casey K. Copeman

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• How to Do Research for an Excellent Essay: The Complete Guide

One of the biggest secrets to writing a good essay is the Boy Scouts’ motto: ‘be prepared’. Preparing for an essay – by conducting effective research – lays the foundations for a brilliant piece of writing, and it’s every bit as important as the actual writing part. Many students skimp on this crucial stage, or sit in the library not really sure where to start; and it shows in the quality of their essays. This just makes it easier for you to get ahead of your peers, and we’re going to show you how. In this article, we take you through what you need to do in order to conduct effective research and use your research time to best effect.

Allow enough time

First and foremost, it’s vital to allow enough time for your research. For this reason, don’t leave your essay until the last minute . If you start writing without having done adequate research, it will almost certainly show in your essay’s lack of quality. The amount of research time needed will vary according to whether you’re at Sixth Form or university, and according to how well you know the topic and what teaching you’ve had on it, but make sure you factor in more time than you think you’ll need. You may come across a concept that takes you longer to understand than you’d expected, so it’s better to allow too much time than too little.

Read the essay question and thoroughly understand it

If you don’t have a thorough understanding of what the essay question is asking you to do, you put yourself at risk of going in the wrong direction with your research. So take the question, read it several times and pull out the key things it’s asking you to do. The instructions in the question are likely to have some bearing on the nature of your research. If the question says “Compare”, for example, this will set you up for a particular kind of research, during which you’ll be looking specifically for points of comparison; if the question asks you to “Discuss”, your research focus may be more on finding different points of view and formulating your own.

Begin with a brainstorm

Start your research time by brainstorming what you already know. Doing this means that you can be clear about exactly what you’re already aware of, and you can identify the gaps in your knowledge so that you don’t end up wasting time by reading books that will tell you what you already know. This gives your research more of a direction and allows you to be more specific in your efforts to find out certain things. It’s also a gentle way of introducing yourself to the task and putting yourself in the right frame of mind for learning about the topic at hand.

Achieve a basic understanding before delving deeper

If the topic is new to you and your brainstorm has yielded few ideas, you’ll need to acquire a basic understanding of the topic before you begin delving deeper into your research. If you don’t, and you start by your research by jumping straight in at the deep end, as it were, you’ll struggle to grasp the topic. This also means that you may end up being too swayed by a certain source, as you haven’t the knowledge to question it properly. You need sufficient background knowledge to be able to take a critical approach to each of the sources you read. So, start from the very beginning. It’s ok to use Wikipedia or other online resources to give you an introduction to a topic, though bear in mind that these can’t be wholly relied upon. If you’ve covered the topic in class already, re-read the notes you made so that you can refresh your mind before you start further investigation.

Working through your reading list

If you’ve been given a reading list to work from, be organised in how you work through each of the items on it. Try to get hold of as many of the books on it as you can before you start, so that you have them all easily to hand, and can refer back to things you’ve read and compare them with other perspectives. Plan the order in which you’re going to work through them and try to allocate a specific amount of time to each of them; this ensures that you allow enough time to do each of them justice and that focus yourself on making the most of your time with each one. It’s a good idea to go for the more general resources before honing in on the finer points mentioned in more specialised literature. Think of an upside-down pyramid and how it starts off wide at the top and becomes gradually narrower; this is the sort of framework you should apply to your research.

Ask a librarian

Library computer databases can be confusing things, and can add an extra layer of stress and complexity to your research if you’re not used to using them. The librarian is there for a reason, so don’t be afraid to go and ask if you’re not sure where to find a particular book on your reading list. If you’re in need of somewhere to start, they should be able to point you in the direction of the relevant section of the library so that you can also browse for books that may yield useful information.

Use the index

If you haven’t been given specific pages to read in the books on your reading list, make use of the index (and/or table of contents) of each book to help you find relevant material. It sounds obvious, but some students don’t think to do this and battle their way through heaps of irrelevant chapters before finding something that will be useful for their essay.

Taking notes

As you work through your reading, take notes as you go along rather than hoping you’ll remember everything you’ve read. Don’t indiscriminately write down everything – only the bits that will be useful in answering the essay question you’ve been set. If you write down too much, you risk writing an essay that’s full of irrelevant material and getting lower grades as a result. Be concise, and summarise arguments in your own words when you make notes (this helps you learn it better, too, because you actually have to think about how best to summarise it). You may want to make use of small index cards to force you to be brief with what you write about each point or topic. We’ve covered effective note-taking extensively in another article, which you can read here . Note-taking is a major part of the research process, so don’t neglect it. Your notes don’t just come in useful in the short-term, for completing your essay, but they should also be helpful when it comes to revision time, so try to keep them organised.

Research every side of the argument

Never rely too heavily on one resource without referring to other possible opinions; it’s bad academic practice. You need to be able to give a balanced argument in an essay, and that means researching a range of perspectives on whatever problem you’re tackling. Keep a note of the different arguments, along with the evidence in support of or against each one, ready to be deployed into an essay structure that works logically through each one. If you see a scholar’s name cropping up again and again in what you read, it’s worth investigating more about them even if you haven’t specifically been told to do so. Context is vital in academia at any level, so influential figures are always worth knowing about.

Keep a dictionary by your side

You could completely misunderstand a point you read if you don’t know what one important word in the sentence means. For that reason, it’s a good idea to keep a dictionary by your side at all times as you conduct your research. Not only does this help you fully understand what you’re reading, but you also learn new words that you might be able to use in your forthcoming essay or a future one . Growing your vocabulary is never a waste of time!

Start formulating your own opinion

As you work through reading these different points of view, think carefully about what you’ve read and note your own response to different opinions. Get into the habit of questioning sources and make sure you’re not just repeating someone else’s opinion without challenging it. Does an opinion make sense? Does it have plenty of evidence to back it up? What are the counter-arguments, and on balance, which sways you more? Demonstrating your own intelligent thinking will set your essay apart from those of your peers, so think about these things as you conduct your research.

Be careful with web-based research

Although, as we’ve said already, it’s fine to use Wikipedia and other online resources to give you a bit of an introduction to a topic you haven’t covered before, be very careful when using the internet for researching an essay. Don’t take Wikipedia as gospel; don’t forget, anybody can edit it! We wouldn’t advise using the internet as the basis of your essay research – it’s simply not academically rigorous enough, and you don’t know how out of date a particular resource might be. Even if your Sixth Form teachers may not question where you picked up an idea you’ve discussed in your essays, it’s still not a good habit to get into and you’re unlikely to get away with it at a good university. That said, there are still reliable academic resources available via the internet; these can be found in dedicated sites that are essentially online libraries, such as JSTOR. These are likely to be a little too advanced if you’re still in Sixth Form, but you’ll almost certainly come across them once you get to university.

Look out for footnotes

In an academic publication, whether that’s a book or a journal article, footnotes are a great place to look for further ideas for publications that might yield useful information. Plenty can be hidden away in footnotes, and if a writer is disparaging or supporting the ideas of another academic, you could look up the text in question so that you can include their opinion too, and whether or not you agree with them, for extra brownie points.

Don’t save doing all your own references until last

If you’re still in Sixth Form, you might not yet be required to include academic references in your essays, but for the sake of a thorough guide to essay research that will be useful to you in the future, we’re going to include this point anyway (it will definitely come in useful when you get to university, so you may as well start thinking about it now!). As you read through various books and find points you think you’re going to want to make in your essays, make sure you note down where you found these points as you go along (author’s first and last name, the publication title, publisher, publication date and page number). When you get to university you will be expected to identify your sources very precisely, so it’s a good habit to get into. Unfortunately, many students forget to do this and then have a difficult time of going back through their essay adding footnotes and trying to remember where they found a particular point. You’ll save yourself a great deal of time and effort if you simply note down your academic references as you go along. If you are including footnotes, don’t forget to add each publication to a main bibliography, to be included at the end of your essay, at the same time.

Putting in the background work required to write a good essay can seem an arduous task at times, but it’s a fundamental step that can’t simply be skipped. The more effort you put in at this stage, the better your essay will be and the easier it will be to write. Use the tips in this article and you’ll be well on your way to an essay that impresses!

To get even more prepared for essay writing you might also want to consider attending an Oxford Summer School .

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Advanced Research Methods

Writing the research paper.

• What Is Research?
• Library Research
• Writing a Research Proposal

Before Writing the Paper

Methods, thesis, and hypothesis, clarity, precision, and academic expression, format your paper, typical problems, a few suggestions, avoid plagiarism.

• Presenting the Research Paper
• Try to find a subject that really interests you.
• While you explore the topic, narrow or broaden your target and focus on something that gives the most promising results.
• Don't choose a huge subject if you have to write a 3 page long paper, and broaden your topic sufficiently if you have to submit at least 25 pages.
• Consult your class instructor (and your classmates) about the topic.
• Find primary and secondary sources in the library.
• Read and critically analyse them.
• Take notes.
• Compile surveys, collect data, gather materials for quantitative analysis (if these are good methods to investigate the topic more deeply).
• Come up with new ideas about the topic. Try to formulate your ideas in a few sentences.
• Review your notes and other materials and enrich the outline.
• Try to estimate how long the individual parts will be.
• Do others understand what you want to say?
• Do they accept it as new knowledge or relevant and important for a paper?
• Do they agree that your thoughts will result in a successful paper?
• Qualitative: gives answers on questions (how, why, when, who, what, etc.) by investigating an issue
• Quantitative:requires data and the analysis of data as well
• the essence, the point of the research paper in one or two sentences.
• a statement that can be proved or disproved.
• Be specific.
• Avoid ambiguity.
• Use predominantly the active voice, not the passive.
• Deal with one issue in one paragraph.
• Be accurate.
• Double-check your data, references, citations and statements.

Academic Expression

• Don't use familiar style or colloquial/slang expressions.
• Write in full sentences.
• Check the meaning of the words if you don't know exactly what they mean.
• Avoid metaphors.
• Almost the rough content of every paragraph.
• The order of the various topics in your paper.
• On the basis of the outline, start writing a part by planning the content, and then write it down.
• Put a visible mark (which you will later delete) where you need to quote a source, and write in the citation when you finish writing that part or a bigger part.
• Does the text make sense?
• Could you explain what you wanted?
• Did you write good sentences?
• Is there something missing?
• Check the spelling.
• Complete the citations, bring them in standard format.

Use the guidelines that your instructor requires (MLA, Chicago, APA, Turabian, etc.).

• Adjust margins, spacing, paragraph indentation, place of page numbers, etc.
• Standardize the bibliography or footnotes according to the guidelines.

• EndNote and EndNote Basic by UCLA Library Last Updated Mar 18, 2024 974 views this year
• Zotero by UCLA Library Last Updated Apr 23, 2024 678 views this year

(Based on English Composition 2 from Illinois Valley Community College):

• Weak organization
• Poor support and development of ideas
• Weak use of secondary sources
• Excessive errors
• Stylistic weakness

When collecting materials, selecting research topic, and writing the paper:

• Be systematic and organized (e.g. keep your bibliography neat and organized; write your notes in a neat way, so that you can find them later on.
• Use your critical thinking ability when you read.
• Write down your thoughts (so that you can reconstruct them later).
• Stop when you have a really good idea and think about whether you could enlarge it to a whole research paper. If yes, take much longer notes.
• When you write down a quotation or summarize somebody else's thoughts in your notes or in the paper, cite the source (i.e. write down the author, title, publication place, year, page number).
• If you quote or summarize a thought from the internet, cite the internet source.
• Write an outline that is detailed enough to remind you about the content.
• Read your paper for yourself or, preferably, somebody else. 
• When you finish writing, check the spelling;
• Use the citation form (MLA, Chicago, or other) that your instructor requires and use it everywhere.

Plagiarism : somebody else's words or ideas presented without citation by an author

• Cite your source every time when you quote a part of somebody's work.
• Cite your source  every time when you summarize a thought from somebody's work.
• Cite your source  every time when you use a source (quote or summarize) from the Internet.

Consult the Citing Sources research guide for further details.

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• Next: Presenting the Research Paper >>
• Last Updated: Jan 4, 2024 12:24 PM
• URL: https://guides.library.ucla.edu/research-methods

To read this content please select one of the options below:

Please note you do not have access to teaching notes, selecting research approaches and research designs: a reflective essay.

Qualitative Research Journal

ISSN : 1443-9883

Article publication date: 2 May 2017

The purpose of this paper is to show the research process which is laid on the interrelated aspects of paradigm-research-based approaches and research designs.

Design/methodology/approach

It draws on my PhD research project experience, where I deployed these interrelated aspects informing my methodological perspective to produce quality research via the generation of legitimate research findings.

From this practice, my chosen held paradigm, constructionism, has guided me to proceed with my research process, leading to the selection of a research approach (qualitative case study) and research designs (interviews, observation, and document analysis).

Originality/value

This conduct helps valorise the legitimacy of my research findings to produce legitimate knowledge. This reflective account of the research process can become a lesson for others who wish to go through a legitimate process of selecting the research approaches and research designs, particularly, in social sciences.

• Research designs
• Qualitative
• Research approaches
• Constructionism

Gaus, N. (2017), "Selecting research approaches and research designs: a reflective essay", Qualitative Research Journal , Vol. 17 No. 2, pp. 99-112. https://doi.org/10.1108/QRJ-07-2016-0041

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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Exam Tips: How to write a research methods essay

Travis Dixon March 17, 2019 Research Methodology , Revision and Exam Preparation

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Updated Feb 2021

One of the most difficult of the five types of exam questions to write about in IB Psychology is research methods. Like most other essay questions, students tend to focus on studies and miss other important aspects of the essay. In this post, I offer my best tips for how to write an excellent essay on research methods.

What-How-Why

Our unit on Quantitative Methods is designed to help students answer these challenging questions.

These three simple questions are an excellent guideline for most of the IB Psych’ course. Research methods essays are no different. You want to show you:

• Know what the research methods are
• Understand  how  and  why they’re used

The following helps you figure out how to address these key questions. However, the structure and content of your answer will depend on the specific question you’re answering and the materials you’ve used in your course.

• Exam tips for writing about research methods and ethics
• Biological Research Methods Example Essay (ERQ)
• How to explain the use of a research method

Step 1: What?

The first thing to get right is the definition . It’s really important to have a clear, precise and accurate definition of the research method/s you’re writing about. This could be either in the introduction or in the first body paragraph of the essay (i.e. the central argument). After defining the method, the explanation of how and why should begin.

Step 2: How?

Every essay answer should have a central argument that shows knowledge and understanding of the topic in the question (watch this video for more essay advice). In the case of research methods questions, the central argument should be an explanation of how and why the particular method is used in that particular topic . This is a key part of the answer that many students miss.

For example, if you’re explaining the use of a true experiment the “how” would include the nature of the independent variables and perhaps common ways the dependent variable is measured. For instance, in true experiments on the brain the IV is commonly a factor hypothesized to affect brain activity like chemical messengers such as serotonin and the effects of the manipulation of this IV on the brain is measured using fMRI.

Tip:  A detailed central argument explaining how and why the method is used is the key to scoring top marks in the “knowledge and understanding” section of the essay rubric. Your explanation of the method would be identical in an SAQ and an essay.

Step 3: Why?

This is straightforward – give reasons why this method is useful. Weak answers will be generic, such as “true experiments are helpful because they can establish causal relationships.” Stronger answers will focus on specific details of the field of psychology in question. For instance, an essay on true experiments might focus on animal experimentation and the benefits of manipulating brain activity in rodents and animals in ways that couldn’t be done in humans but provide valuable additional information alongside human quasi experiments and correlational studies.

Scroll on for more exam tips.

DOWNLOAD Example Research Methods Essay

Common Error: What is a “method”?

One of the biggest mistakes a student can make in a research method essay is writing about a method that actually isn’t a “ research method .” For example, if a student wrote about animal studies, twin studies, or brain imaging technology as a research method they would score very low marks because these are not research methods (according to the IB).

To quote the official IB FAQs document, “…the different research methods for the study of psychology at this level: case studies, naturalistic observations, interviews, experiments, field experiments, quasi-experiments, natural experiments, correlations studies.” Therefore, make sure the method/s you are writing about is from this list.

Tip:  Prepare to write about true experiments and/or correlational studies for Paper 1 and 2. These are used in every topic and it simplifies the preparation for this tricky question. Our IB Psychology Revision Textbook follows this approach.

Research Methods from the IB Guide

This screen shot of the online IB Psychology guide shows the list of “research methods” that you have to choose from.

Link to the topic!

A common weakness in research methods essays is they do not fully address the question by explaining the use of the method in relation to the approach or the topic in the question. A good way to check if the answer has applied the explanation to the topic is to read the explanation and see if it could also be true of any topic in IB Psychology. If it’s generic enough so it could be used across multiple topics, then the application needs to be clearer. Another even easier way to check is to see if the topic or approach is even mentioned at all in the explanation!

Explain studies, don’t just describe them!

Examiner’s reports always complain that “there’s too much description in essays”. This is actually the wrong complaint. A lot of description is great, but  it needs to be matched with explanation . So the real critique should be “there’s not enough explanation in essays.”

So how do you go beyond describing so you’re explaining a study? The key is in the final 1-3 sentences after the results when you make it clear what the results show about the question, i.e. what conclusions are we drawing from those results?

In research methods essays, however, it’s a little different. Many students make the mistake of explaining what the results show about behaviour , whereas in research methods essays you need to explain how the study shows the use of the method . For example, if using a study that’s a true experiment you explain how the manipulation of the IV in a controlled environment enabled causal conclusions to be drawn, or why it was useful in a correlational study to show the strength of a relationship between the two variables in the study, etc.

Remember : In ThemEd’s three levels of learning, describing means to summarize individual things and explaining means to show how they’re related. In this type of essay, this means explaining how the procedures of a research method are applied in a particular topic (see the example essay for a demonstration of this being done).

Evaluate the method, not the studies

To show critical thinking in a research methods essay, it’s important you can explain strengths and limitations of the research method you are writing about. So when you’re evaluating the studies, it’s not a good idea to explain the limitations of the study (e.g. lacking generalizability) without focusing on how the methods are limited in some way.

For example, if I was writing about Loftus and Palmer’s car crash study to show the use of a true experiment to study cognitive processes, it would not be that relevant to the question to explain a limitation of the study based on the characteristics of the participants (e.g. they had limited driving experience) because this isn’t really linked to the true experimental method. A far better evaluative point to make is to explain that maybe these results in a controlled environment might not be reflective of what happens in real life, possibly due to the fact that in this scenario there were no consequences for a wrong answer and the level of emotion is much lower than when witnessing real crimes. These are better points to make because they are focused on a key aspect of the true experiment – the controlled environment.

When explaining limitations of correlational studies, don’t just say “correlational doesn’t mean causation” but actually provide examples. For example, how could the relationship work in both directions, or what are some other factors that might explain the relationship? For example, if I was critiquing the use of correlational studies to study personal relationships, I might say that correlational studies (e.g. Gottman and Levenson) that show a correlational between marital satisfaction and communication could be explained in either direction (what we call bidirectional ambiguity): it could be that poor communication is leading to decreased marital satisfaction (being unhappy in a marriage), or that being unhappy in the marriage is causing more poor communication.

Tip:  Go beyond one sentence explanations of limitations like “ecological validity.” This post explains exactly how to explain limitations of ecological in detail.

Often a third variable can explain the connection between two variables in a correlational study, like in this example of crime and ice-cream. Explaining possible links like this is an excellent way of highlighting the limitations in correlational studies.

Study one method in depth

My advice to students is to prep true experiments and correlational studies, but for every topic they should choose one of these to prep in depth. This is because there is a good chance you might be asked to write an essay about just one method. For example, if the question was “Evaluate the use of one method to study emotion and cognition.” If you revised two or more methods for this topic, then that would have been a wasted effort. By preparing to write about one in-depth (and perhaps having a second with just one study as an example), you are best-prepared to write an excellent essay.

This post about why depth is better than breadth in IB Psychology might help clarify this point.

Tip:  Use one method to critique the other. This is another reason why I like true experiments and correlational studies – their strengths and limitations can be used to evaluate one-anothers.

Discuss vs evaluate – what’s the difference?

There is none. While some teachers will argue that these command terms require different content, I argue (and can demonstrate) that this is simply not the case, especially when it comes to research methods. You can read more about this on this blog post. 

One method or two?

A common question is “do quasi and true experiments count as one method or two?” The truth is no-one yet knows how the IB is going to mark this in the exams. It appears from the IB materials that they are considered two (see quote and image above). However, this is another reason why prepping correlational studies and true experiments is a good idea because they are clearly two separate methods.

Example Essay

You can read an example essay that (I hope) follows the advice given in this blog pots. This essay has been taken from the resources in the  Quantitative Methods Teacher Support Pack.   Even if you’re not teaching using our textbooks, this TSP would still be useful.

Note to students: This has been submitted to turnitin and will be known by your teachers, so it would be very unwise to try to submit this as your own work.

Example Questions

You might be asked about research methods in relation to any of the  topics   in the IB Psychology curriculum. For example, you might be asked to evaluate the use of one research method used in the study of the brain and behaviour. However, you would not be asked to discuss the method used to study neuroplasticity, since this is a sub-content point related to the broader topic. It’s possible that the question might be linked to the approach as well.

Remember that essay questions will be either discuss, evaluate, to what extent or contrast. It is unlikely that the “to what extent” command term will be used for a research methods essay (but not impossible) and it’s also unlikely that “contrast” will be used as well because it is more likely you’ll be asked to write about “one or more” methods. So here are some example essay questions:

• Evaluate the use of one research method used to study cognitive processes. 
• Discuss how and why one research method is used to study cultural origins of behaviour. 
• Discuss the use of one or more research methods used to study genes and behaviour.
• Evaluate the use of one or more research methods used in the biological approach to understanding human behaviour.
• Evaluate the use of one or more research methods used to study etiologies of psychological disorders. 
• Discuss the use of one research method used to study personal relationships. 

Check the IB Guide or your textbooks for a list of the topics in the course.

Good luck and I hope this post was helpful. Remember to check out our store to find the latest revision materials and resources.

Was this helpful? Feel free to leave questions and comments.

Travis Dixon is an IB Psychology teacher, author, workshop leader, examiner and IA moderator.

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What is Research Methodology? Definition, Types, and Examples

Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.

The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.

What is research methodology ?

A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.

Why is research methodology important?

Having a good research methodology in place has the following advantages: 3

• Helps other researchers who may want to replicate your research; the explanations will be of benefit to them.
• You can easily answer any questions about your research if they arise at a later stage.
• A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives.
• It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.
• A sound research methodology helps researchers ensure that their findings are valid and reliable and free from biases and errors.
• It also helps ensure that ethical guidelines are followed while conducting research.
• A good research methodology helps researchers in planning their research efficiently, by ensuring optimum usage of their time and resources.

Writing the methods section of a research paper? Let Paperpal help you achieve perfection

Types of research methodology.

There are three types of research methodology based on the type of research and the data required. 1

• Quantitative research methodology focuses on measuring and testing numerical data. This approach is good for reaching a large number of people in a short amount of time. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations.
• Qualitative research methodology examines the opinions, behaviors, and experiences of people. It collects and analyzes words and textual data. This research methodology requires fewer participants but is still more time consuming because the time spent per participant is quite large. This method is used in exploratory research where the research problem being investigated is not clearly defined.
• Mixed-method research methodology uses the characteristics of both quantitative and qualitative research methodologies in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method.

What are the types of sampling designs in research methodology?

Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodology—probability and nonprobability.

• Probability sampling

In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:

• Systematic —sample members are chosen at regular intervals. It requires selecting a starting point for the sample and sample size determination that can be repeated at regular intervals. This type of sampling method has a predefined range; hence, it is the least time consuming.
• Stratified —researchers divide the population into smaller groups that don’t overlap but represent the entire population. While sampling, these groups can be organized, and then a sample can be drawn from each group separately.
• Cluster —the population is divided into clusters based on demographic parameters like age, sex, location, etc.
• Convenience —selects participants who are most easily accessible to researchers due to geographical proximity, availability at a particular time, etc.
• Purposive —participants are selected at the researcher’s discretion. Researchers consider the purpose of the study and the understanding of the target audience.
• Snowball —already selected participants use their social networks to refer the researcher to other potential participants.
• Quota —while designing the study, the researchers decide how many people with which characteristics to include as participants. The characteristics help in choosing people most likely to provide insights into the subject.

What are data collection methods?

During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.

Qualitative research 5

• One-on-one interviews: Helps the interviewers understand a respondent’s subjective opinion and experience pertaining to a specific topic or event
• Document study/literature review/record keeping: Researchers’ review of already existing written materials such as archives, annual reports, research articles, guidelines, policy documents, etc.
• Focus groups: Constructive discussions that usually include a small sample of about 6-10 people and a moderator, to understand the participants’ opinion on a given topic.
• Qualitative observation : Researchers collect data using their five senses (sight, smell, touch, taste, and hearing).

Quantitative research 6

• Sampling: The most common type is probability sampling.
• Interviews: Commonly telephonic or done in-person.
• Observations: Structured observations are most commonly used in quantitative research. In this method, researchers make observations about specific behaviors of individuals in a structured setting.
• Document review: Reviewing existing research or documents to collect evidence for supporting the research.
• Surveys and questionnaires. Surveys can be administered both online and offline depending on the requirement and sample size.

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What are data analysis methods.

The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.

Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categories—descriptive and inferential.

Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:

• Measures of frequency (count, percent, frequency)
• Measures of central tendency (mean, median, mode)
• Measures of dispersion or variation (range, variance, standard deviation)
• Measure of position (percentile ranks, quartile ranks)

Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:

• Correlation: To understand the relationship between two or more variables.
• Cross-tabulation: Analyze the relationship between multiple variables.
• Regression analysis: Study the impact of independent variables on the dependent variable.
• Frequency tables: To understand the frequency of data.
• Analysis of variance: To test the degree to which two or more variables differ in an experiment.

Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:

• Content analysis: For analyzing documented information from text and images by determining the presence of certain words or concepts in texts.
• Narrative analysis: For analyzing content obtained from sources such as interviews, field observations, and surveys. The stories and opinions shared by people are used to answer research questions.
• Discourse analysis: For analyzing interactions with people considering the social context, that is, the lifestyle and environment, under which the interaction occurs.
• Grounded theory: Involves hypothesis creation by data collection and analysis to explain why a phenomenon occurred.
• Thematic analysis: To identify important themes or patterns in data and use these to address an issue.

How to choose a research methodology?

Here are some important factors to consider when choosing a research methodology: 8

• Research objectives, aims, and questions —these would help structure the research design.
• Review existing literature to identify any gaps in knowledge.
• Check the statistical requirements —if data-driven or statistical results are needed then quantitative research is the best. If the research questions can be answered based on people’s opinions and perceptions, then qualitative research is most suitable.
• Sample size —sample size can often determine the feasibility of a research methodology. For a large sample, less effort- and time-intensive methods are appropriate.
• Constraints —constraints of time, geography, and resources can help define the appropriate methodology.

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How to write a research methodology .

A research methodology should include the following components: 3,9

• Research design —should be selected based on the research question and the data required. Common research designs include experimental, quasi-experimental, correlational, descriptive, and exploratory.
• Research method —this can be quantitative, qualitative, or mixed-method.
• Reason for selecting a specific methodology —explain why this methodology is the most suitable to answer your research problem.
• Research instruments —explain the research instruments you plan to use, mainly referring to the data collection methods such as interviews, surveys, etc. Here as well, a reason should be mentioned for selecting the particular instrument.
• Sampling —this involves selecting a representative subset of the population being studied.
• Data collection —involves gathering data using several data collection methods, such as surveys, interviews, etc.
• Data analysis —describe the data analysis methods you will use once you’ve collected the data.
• Research limitations —mention any limitations you foresee while conducting your research.
• Validity and reliability —validity helps identify the accuracy and truthfulness of the findings; reliability refers to the consistency and stability of the results over time and across different conditions.
• Ethical considerations —research should be conducted ethically. The considerations include obtaining consent from participants, maintaining confidentiality, and addressing conflicts of interest.

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Frequently Asked Questions

Q1. What are the key components of research methodology?

A1. A good research methodology has the following key components:

• Research design
• Data collection procedures
• Data analysis methods
• Ethical considerations

Q2. Why is ethical consideration important in research methodology?

A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10

• Participants should not be subjected to harm.
• Respect for the dignity of participants should be prioritized.
• Full consent should be obtained from participants before the study.
• Participants’ privacy should be ensured.
• Confidentiality of the research data should be ensured.
• Anonymity of individuals and organizations participating in the research should be maintained.
• The aims and objectives of the research should not be exaggerated.
• Affiliations, sources of funding, and any possible conflicts of interest should be declared.
• Communication in relation to the research should be honest and transparent.
• Misleading information and biased representation of primary data findings should be avoided.

Q3. What is the difference between methodology and method?

A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.

Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.

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• Research methodologies. Pfeiffer Library website. Accessed August 15, 2023. https://library.tiffin.edu/researchmethodologies/whatareresearchmethodologies
• Types of research methodology. Eduvoice website. Accessed August 16, 2023. https://eduvoice.in/types-research-methodology/
• The basics of research methodology: A key to quality research. Voxco. Accessed August 16, 2023. https://www.voxco.com/blog/what-is-research-methodology/
• Sampling methods: Types with examples. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/types-of-sampling-for-social-research/
• What is qualitative research? Methods, types, approaches, examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-qualitative-research-methods-types-examples/
• What is quantitative research? Definition, methods, types, and examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-quantitative-research-types-and-examples/
• Data analysis in research: Types & methods. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/data-analysis-in-research/#Data_analysis_in_qualitative_research
• Factors to consider while choosing the right research methodology. PhD Monster website. Accessed August 17, 2023. https://www.phdmonster.com/factors-to-consider-while-choosing-the-right-research-methodology/
• What is research methodology? Research and writing guides. Accessed August 14, 2023. https://paperpile.com/g/what-is-research-methodology/
• Ethical considerations. Business research methodology website. Accessed August 17, 2023. https://research-methodology.net/research-methodology/ethical-considerations/

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How Pew Research Center will report on generations moving forward

Journalists, researchers and the public often look at society through the lens of generation, using terms like Millennial or Gen Z to describe groups of similarly aged people. This approach can help readers see themselves in the data and assess where we are and where we’re headed as a country.

Pew Research Center has been at the forefront of generational research over the years, telling the story of Millennials as they came of age politically and as they moved more firmly into adult life . In recent years, we’ve also been eager to learn about Gen Z as the leading edge of this generation moves into adulthood.

But generational research has become a crowded arena. The field has been flooded with content that’s often sold as research but is more like clickbait or marketing mythology. There’s also been a growing chorus of criticism about generational research and generational labels in particular.

Recently, as we were preparing to embark on a major research project related to Gen Z, we decided to take a step back and consider how we can study generations in a way that aligns with our values of accuracy, rigor and providing a foundation of facts that enriches the public dialogue.

A typical generation spans 15 to 18 years. As many critics of generational research point out, there is great diversity of thought, experience and behavior within generations.

We set out on a yearlong process of assessing the landscape of generational research. We spoke with experts from outside Pew Research Center, including those who have been publicly critical of our generational analysis, to get their take on the pros and cons of this type of work. We invested in methodological testing to determine whether we could compare findings from our earlier telephone surveys to the online ones we’re conducting now. And we experimented with higher-level statistical analyses that would allow us to isolate the effect of generation.

What emerged from this process was a set of clear guidelines that will help frame our approach going forward. Many of these are principles we’ve always adhered to , but others will require us to change the way we’ve been doing things in recent years.

Here’s a short overview of how we’ll approach generational research in the future:

We’ll only do generational analysis when we have historical data that allows us to compare generations at similar stages of life. When comparing generations, it’s crucial to control for age. In other words, researchers need to look at each generation or age cohort at a similar point in the life cycle. (“Age cohort” is a fancy way of referring to a group of people who were born around the same time.)

When doing this kind of research, the question isn’t whether young adults today are different from middle-aged or older adults today. The question is whether young adults today are different from young adults at some specific point in the past.

To answer this question, it’s necessary to have data that’s been collected over a considerable amount of time – think decades. Standard surveys don’t allow for this type of analysis. We can look at differences across age groups, but we can’t compare age groups over time.

Another complication is that the surveys we conducted 20 or 30 years ago aren’t usually comparable enough to the surveys we’re doing today. Our earlier surveys were done over the phone, and we’ve since transitioned to our nationally representative online survey panel , the American Trends Panel . Our internal testing showed that on many topics, respondents answer questions differently depending on the way they’re being interviewed. So we can’t use most of our surveys from the late 1980s and early 2000s to compare Gen Z with Millennials and Gen Xers at a similar stage of life.

This means that most generational analysis we do will use datasets that have employed similar methodologies over a long period of time, such as surveys from the U.S. Census Bureau. A good example is our 2020 report on Millennial families , which used census data going back to the late 1960s. The report showed that Millennials are marrying and forming families at a much different pace than the generations that came before them.

Even when we have historical data, we will attempt to control for other factors beyond age in making generational comparisons. If we accept that there are real differences across generations, we’re basically saying that people who were born around the same time share certain attitudes or beliefs – and that their views have been influenced by external forces that uniquely shaped them during their formative years. Those forces may have been social changes, economic circumstances, technological advances or political movements.

When we see that younger adults have different views than their older counterparts, it may be driven by their demographic traits rather than the fact that they belong to a particular generation.

The tricky part is isolating those forces from events or circumstances that have affected all age groups, not just one generation. These are often called “period effects.” An example of a period effect is the Watergate scandal, which drove down trust in government among all age groups. Differences in trust across age groups in the wake of Watergate shouldn’t be attributed to the outsize impact that event had on one age group or another, because the change occurred across the board.

Changing demographics also may play a role in patterns that might at first seem like generational differences. We know that the United States has become more racially and ethnically diverse in recent decades, and that race and ethnicity are linked with certain key social and political views. When we see that younger adults have different views than their older counterparts, it may be driven by their demographic traits rather than the fact that they belong to a particular generation.

Controlling for these factors can involve complicated statistical analysis that helps determine whether the differences we see across age groups are indeed due to generation or not. This additional step adds rigor to the process. Unfortunately, it’s often absent from current discussions about Gen Z, Millennials and other generations.

When we can’t do generational analysis, we still see value in looking at differences by age and will do so where it makes sense. Age is one of the most common predictors of differences in attitudes and behaviors. And even if age gaps aren’t rooted in generational differences, they can still be illuminating. They help us understand how people across the age spectrum are responding to key trends, technological breakthroughs and historical events.

Each stage of life comes with a unique set of experiences. Young adults are often at the leading edge of changing attitudes on emerging social trends. Take views on same-sex marriage , for example, or attitudes about gender identity .

Many middle-aged adults, in turn, face the challenge of raising children while also providing care and support to their aging parents. And older adults have their own obstacles and opportunities. All of these stories – rooted in the life cycle, not in generations – are important and compelling, and we can tell them by analyzing our surveys at any given point in time.

When we do have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels. While generational labels are simple and catchy, there are other ways to analyze age cohorts. For example, some observers have suggested grouping people by the decade in which they were born. This would create narrower cohorts in which the members may share more in common. People could also be grouped relative to their age during key historical events (such as the Great Recession or the COVID-19 pandemic) or technological innovations (like the invention of the iPhone).

By choosing not to use the standard generational labels when they’re not appropriate, we can avoid reinforcing harmful stereotypes or oversimplifying people’s complex lived experiences.

Existing generational definitions also may be too broad and arbitrary to capture differences that exist among narrower cohorts. A typical generation spans 15 to 18 years. As many critics of generational research point out, there is great diversity of thought, experience and behavior within generations. The key is to pick a lens that’s most appropriate for the research question that’s being studied. If we’re looking at political views and how they’ve shifted over time, for example, we might group people together according to the first presidential election in which they were eligible to vote.

With these considerations in mind, our audiences should not expect to see a lot of new research coming out of Pew Research Center that uses the generational lens. We’ll only talk about generations when it adds value, advances important national debates and highlights meaningful societal trends.

• Age & Generations
• Demographic Research
• Generation X
• Generation Z
• Generations
• Greatest Generation
• Methodological Research
• Millennials
• Silent Generation

Kim Parker is director of social trends research at Pew Research Center

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