development communication essay

Development Communication: Definitions, Process, Functions, Elements, 5 Approaches, and Importance

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• Post published: 22 October 2021
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Table of Contents

• 1 What is Development Communication?
• 2 Definitions of Development Communication
• 3.1 Proximity to the Receiver
• 3.2 Establish Credibility
• 3.3 Consultation
• 3.4 Involve Receivers in Planning (Message Design or Info Product)
• 3.5 The Message Is Developed and the Programme Runs
• 3.6 Evaluate the Message or Programme
• 3.7 Next Phase of Planning
• 4.1 Assessing the Needs
• 4.2 Access to Technology
• 4.3 Access to Communication
• 4.4 Providing Support for the Preservation of Culture
• 4.5 Raising Awareness
• 4.6 Fostering Positive Attitudes
• 4.7 Providing Relevant Information
• 4.8 Supporting Economic Development Through Industrial Linkage
• 4.9 Providing Support for Specific Development Projects and Social Services
• 5.1 Purposive
• 5.2 Responsive
• 5.3 Innovation and Creativity
• 5.4 Sustainability and Continuity
• 5.5 Creating a Common Platform
• 5.6 Independent Validation
• 5.7 Community Participation
• 5.8 Accessibility to the Government
• 5.9 Easy and Simple Communication Tools
• 6.1 The Interpersonal Approach
• 6.2 The Mass Media Approach
• 6.3 The Centralized Mass Media Approach
• 6.4 Localized Mass Media Approach
• 6.5 The Integrated Approach
• 7.1 Provision of Information and Knowledge
• 7.2 Human Empowerment
• 7.3 Making the Development Programmes Understood and Accepted
• 7.4 Strengthening the Decision Process
• 7.5 Mobilising the People
• 7.6 Building Consensus
• 7.7 Facilitating Intersectoral Collaboration
• 8.1 What is the importance of development communication?
• 8.2 What is the meaning of development communication?
• 8.3 What is development communication introduction?
• 8.4 What is the process of development communication?

What is Development Communication?

Development communication is a discipline in development planning and implementation in which a more adequate account is taken of human behavioural factors in the design of development projects and their objectives. Development Communication consists of two broad concepts- Development and Communication.

The word development can be seen as the overall progress of the society that which is possible only with appropriate communication measures, engaging every stakeholder, policymaker to bring about a social change that would create a positive impact in the lives of the people.

Definitions of Development Communication

There are various definitions of Development Communications .

According to Erskine Childers -Development support communication is a discipline in development planning and implementation in which more adequate account is taken of human behavioural factors in the design of development projects and their objectives.

According to World Bank- Development Communication is the “integration of strategic communication in development projects based on a clear understanding of indigenous realities.

According to Manyozo (2012) development communication refers to a group of method driven and theory-based employment of media and communication to influence and transform the political economy of development in ways that allow individuals, communities and societies to determine the direction and benefit of development interventions.

According to Ascroft and Masilela, Development Communication is essentially participatory as “participation translated into individuals being active in development programmes and processes; they contribute ideas, take initiatives and articulate their needs and their problems, while asserting their autonomy”.

Development communication according to Mefalopulos Paulo (2008), engages stakeholders, establishes conducive environments, assesses risks and opportunities, and promotes information exchanges to bring about positive social change via sustainable development.

Process of Development Communication

The process of development communication includes:

Proximity to the Receiver

Establish credibility, consultation, involve receivers in planning (message design or info product), the message is developed and the programme runs, evaluate the message or programme, next phase of planning.

receivers in a development process are often very wary, a sceptic of the very nature of the development process but easy access to the communicator can dispel their fears and provide them with a certain amount of encouragement to participate in the process.

To get an acceptance of the message and get it readily applied it is important that the communicator develops a rapport with the receivers and gain their credibility.

Even before embarking on the process thorough research and consultation is important to provide a direction to the process. Advocacy to help the policymakers and social mobilization to get all the players like schools, different communities, religious leaders, institutions, communities engaged in the process is very important for coordination and dialogue and the smooth and easy acceptance of the message.

The receivers are the end beneficiaries of the information. Therefore they should be consulted and incorporated as an important part of the development planning which will help in message design and breaking the different barriers in the process. Analysis of the participants and their behaviours in the context of the society in which they live, the cultural norms that they follow is very important.

The approach, the appeal and the tone of the message should be friendly and the tools and the channels of communication should be selected carefully and strategically so that the communication is utilized to its maximum potential.

Monitoring and evaluation of the development process are important as it helps the communicator to assess the progress and modify the message and tools and processes if the need so arises.

It is a continuous process that requires innovative ideas and implementation of those ideas in consultation with the people for a dignified living and a better future.

Functions of Development Communication

These are the following functions of development Communication which are given below:

Assessing the Needs

Access to technology, access to communication, providing support for the preservation of culture, raising awareness, fostering positive attitudes, providing relevant information, supporting economic development through industrial linkage, providing support for specific development projects and social services.

Needs to address the basic necessities of life, the right of every individual to live with dignity. One of the primary goals of development communication is to identify the needs and give support and ample opportunity to express those needs.

Technology as a tool for development has to be harnessed to its full potential and development communication provides that platform to form awareness about the technologies, and their utilization for the benefit of mankind and serve as effective feedback to the government concerning its development goals and plans.

Communication is empowering every individual at every levels-horizontally, vertically and laterally, irrespective of caste, creed, sect or religion; so as to accomplish the coordination necessary for both resource re-development and human development .

Culture consists of an integral part of every societal system and to preserve it, promote it and support it through events and entertainments, awareness and participation and integrate it in the country’s development process both locally, regionally and nationally is one of the first prerogatives of development communication.

To raise people’s awareness of the country’s development projects and opportunities that it provides to society.

Development communications should foster positive attitudes to development and provide adequate motivation.

Information and awareness form the grassroots of any project . Development communication endeavours to provide the right information to the right people at the right time in the right direction.

Development of any society is impossible without economic prosperity and which is possible only when there will be sufficient production of goods and services. Industry production entails employment opportunities that go on to better the socio-economic living conditions of the people.

Development issues like healthcare, agriculture, vocational skills, farming, education require devising strategies and specific solutions to address the issues plaguing the target society, constant innovations of methods and technologies, focus oriented objectives, time-bound implementation, and a strict supervision and monitoring system along with regular feedback from the target audience.

Elements of Development Communication

The key elements of development Communication approach are:

Innovation and Creativity

Sustainability and continuity, creating a common platform, independent validation, community participation.

•  Accessibility to the Government

Easy and Simple Communication Tools

Every development communication campaign has a purpose keeping in mind the target audience and their needs. It has an objective and is very goal-oriented in its approach.

Development communication has to be responsive, a two-way approach. The communication should flow from all sides-vertically-from the top government level to the grassroots level, from the grassroots to the policymakers; horizontally among the various departments and other stakeholders. The response should be willing participation and cooperation from all in their best interests.

One of the hallmarks of the development communication campaigns is innovation and creativity . The messages should be designed in such a manner so that it addresses the issue in a simple and lucid manner and the solution is acceptable by everyone within the framework of the norms of the society. Herein lies the innovation and creativity process.

The communication has to be sustainable in the long process and a continuum has to set in. Any communication is successful only when it is embedded in the pattern of the society in the everyday lives, leading to a better society.

Sharing, exchange of ideas and information among people, the community at all levels leads to a shared value system which further leads to a developed society that could sustain itself. Development communication provides that interactive platform.

It is not about the government people who occasionally visit the community to educate and uplift them, but it is about the people in need who must equip themselves with resources that can help them sustain themselves in the long run.

Development communication is a participatory approach where besides the government various non-governmental organizations, community-based organizations, extension agents, gram panchayats, individuals, special agents are also involved. Therefore the validity of the information transmitted can either be proved or disapproved.

Each and every community is unique in its structure, communication process, tradition and needs. Each of these, therefore, needs to be addressed individually, and strategically. The messages should be designed in a manner most suitable for that particular community in cooperation with the local people, where the communities and the developers have equal power, communication methods easily accessible to them and in the most simple and lucid language, it is presented.

Accessibility to the Government

People elect governments to serve their purpose. But there is a general apathy towards the government. Often it is seen to be distant, non-cooperative and remote. The government people are considered to be rude unfriendly and unprofessional. But with the development communication approach, one ensures full responsibility of the public.

The access and visibility of the government can be seen in the various development campaigns where the communities don’t have to travel long distances and at great costs to avail the government services and information. The government person interacts directly with the common people and is accountable to them, which builds greater reliability and credibility at all levels.

Last but not least an important element of the development approach is an easy and simple communication tool, which is easily accessible by everybody. The presentation should be relevant, brief, and attractive and in a language that can be easily understood.

5 Approaches to Development Communication

There are five approaches to development communication . They are as follows:

The Interpersonal Approach

The mass media approach, the centralized mass media approach, localized mass media approach, the integrated approach.

This approach can be used through extension and community development methods or through ideological and mass mobilization. This method uses information on farming, agriculture, health and hygiene, small savings for homes are disseminated, where agents travel from one place to another and teach people through practical demonstrations on how to implement ideas and innovative practices.

This method is primarily directed towards the rural people who have the interest to innovate and practice new ideas, who have the necessary resources to implement those ideas and support their endeavours.

This approach makes extensive use of interpersonal channels, not activated by the development agents but by the party cadres. The main reason behind this is that rural development as a process is seen, as that begins with a radical change in the political orientation of the people.

The main function of development communication in this method is seen as that of promoting political consciousness among the rural people. Although the objective of the interpersonal approach and the mass media approach is the same they differ in their operational structures and direction of the contents of the message.

While the former insists on human and physical development problems the latter lays more stress on political awareness as a foundation stone for the development.

This method follows an inclusive and conclusive methodology whereby the mass media infrastructure and the direction and content of messages are centrally controlled. This approach relies mostly on the mass media and the message content is also of generalized nature whereby it ignores the importance of the interpersonal method.

This approach takes the cue from Dennis McQuails Democratic Participant Theory, which stresses the use of local people through an interpersonal approach, identifying issues and addressing them through local media like radio, community media etc using local dialects and designing the message as per the objectives. This also creates an atmosphere of credibility and willingness to accept the message.

This approach considers the strengths and limitations of both the interpersonal approach and the mass media and tries to implement their potentialities. This method not only uses fully the extension and community development method and ideological and mass mobilization but also uses the centralized and the localized mass media approach.

Importance of Development Communication

Let us examine some importance of development communication :

Provision of Information and Knowledge

Human empowerment, making the development programmes understood and accepted, strengthening the decision process, mobilising the people, building consensus, facilitating intersectoral collaboration.

Development communication is concerned with providing communities with information with which they can improve their lives. It helps the people to respond appropriately to available opportunities. And development communication provides information about the challenges in the environment.

Communication is used as a human empowerment tool. It is used as a tool to facilitate the participation of people in development activities. Even though knowledge and information are essential for people to successfully respond to the opportunities and challenges of social, economic and technological changes, to be useful, knowledge and information must be effectively communicated to the people.

Development communicators through various organised means explain the development process and programmes to the people in such a way that such programmes find acceptance among those who should benefit from them. The people are equipped to take advantage of the new ideas being offered to them.

Development communication sharpens the people’s appetite and desire for a better quality of life, and produces a change of attitude and behaviour, resulting in enhanced quality of life.

Communication enables planners when identifying and formulating development programmes, to consult with the people in order to take into account their needs, attitudes and traditional knowledge. Communication helps the beneficiaries of the development programmes become the principal actors, to make the programmes successful.

Building consensus is the process that requires trust, transparency and knowledge of the dynamics of human relationships. The people can then draw up a development agenda and priorities. Without consensus building, the development would not be easy in any society.

Noting that communication (knowledge and information) in itself does not lead to development, Anaeto & Solo-Anaeto (2010) reveal that it is a mix of communication and non-communication inputs that lead to development.

For this reason, development communication disseminates developmental messages to the people and also facilitates linkages with government agencies, non-governmental organisations and other organisations to provide an enabling environment for development to be actualised.

FAQ Related to Development Communication

What is the importance of development communication, what is the meaning of development communication.

Development support communication is a discipline in development planning and implementation in which more adequate account is taken of human behavioural factors in the design of development projects and their objectives. By Erskine Childers

What is development communication introduction?

What is the process of development communication.

The process of development communication includes: 1. Proximity to the Receiver 2,Establish Credibility 3. Consultation 4. Involve Receivers in Planning (Message Design or Info Product ) 5. Message Is Developed and the Programme Runs 6. Evaluate the Message or Programme 7. Next Phase of Planning etc.

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Development Communication: Theories, Means and Methods

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Free Essay About The Development Of Communication

Type of paper: Essay

Topic: Writing , History , War , Symbolism , Communication , Development , Media , Marketing

Words: 1400

Published: 03/18/2020

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2) Introduction Looking back on the history of how communication was developed, it is unimaginable that the generations today reached the level of development in the language and scripts. From the cave paintings of the Homo sapiens to the pictograms in Mesopotamia that tells stories through pictures in a chronological manner and to the revolutionary alphabet that simplified and decreased symbols. This is a revolution in the field of communication as it combined several symbols to form words and sounds.

Communication did not just develop overnight. It went through a long process of development until we can speak words, write characters to form words. Perhaps before the Homo sapiens’ cave paintings, there were even earlier forms of communication. History however traces the cave paintings as the earliest form. It is the way by which the Homo sapiens tried to store information that they encounter every day. Historians and anthropologists discovered the earliest which can be painted 30,000 years ago. Most of the cave paintings illustrated their daily activities. Fifteen thousand years later, the Cro-Magnon people were able to create the first calendar. Several thousand years later from 9,000 B.C., pictograms were created to tell stories through illustrations in a chronological manner. Some describe this as photo-writing. It is specifically used to write events. Historical evidences show that pictography was practiced by many cultures elsewhere in the world. In Mesopotamia, pictography was exclusively for the scribes while the common people were not knowledgeable about it. The pictographs were pressed mostly in rocks thus; it allows the writings to travel through time. Pictography has also a particular usage on recording data on taxes and crops. They record it on tablets of clay using a stick called stylus. Over time, the pictograph evolved into fewer symbols that represent every single idea. It was called hieroglyphics and it was written in the tablets of clay called cuneiform. This was already in 2000 B.C. Along the fertile Nile River in the Fertile Crescent, a writing material emerged. People along the river were growing papyrus. Through the papyrus, the people developed a writing paper by cutting the material into thin strips. They weave them and let its natural sugar serve as glue. After weaving, they pressed for some time and let it dry. After the process, came out pieces of paper. Since the development of the paper, writing became accessible to common people as the materials became affordable. The development of scripts became faster as more people are writing. As the scripts evolve, the ancient form of symbols started shrinking resulting to several kinds of scripts like the Akkadian. As the hieroglyphs develop, characters begin to lessen tremendously to represent consonant sounds. It was in the 1700 B.C. that finally, alphabet was developed in the Semetic language. Evidences show characters combined to create sounds and consonants. It was they said a revolution in the history of language.

It is important for today’s generation to always look back at the history of communication was developed. As it was said earlier, the advanced communication that people are enjoying today is a product of several thousand years of human intelligence. Human beings did not wake up one day and suddenly discovered alphabets. It was tempered by the capacity of people to improve their ways. 3) Introduction Media in the 17th to 18th century are necessities in the communications during war. From a very simple flag signs in warships, it was developed to telegraph that can throw messages from one station to another in several minutes. The telegraph was the inspiration in the invention of radio, telephone and eventually the television. These forms of media had a simple objective which is to inform the public of important events in history. This is also the same with the print media where it published events especially during the war time. In the 19th century, magazines formed part of the daily lives of people until they discovered that the media business is not limited to print sales thus, the advent of advertising. Their monopoly of advertising was divided by the advent of television. Today, television, print and radio are being overpowered by the new media which is the internet as it provides all sorts of information and entertainment to people with just one click.

Since the 17th century, communication was highly important in wars. Telescope was invented making it easier for the war fleets to communicate with the others through flags. In the early 18th century, the battle fleet of Lord Howe has twenty eight flags to use in communication. They can even form a sentence through the combination of flags containing the symbols. This system however ended after some errors during the Napoleonic Wars in the late 18th century. It was the French Claude Chappe who was first to discover and coin the word telegraph in 1791. It was a communication system that transmits symbols from one tower to the other in several minutes. Both towers have telescopes focused opposite each other. Several towers were then built in France as a form of communication. As times passes, the technology continued to develop. The distance that a message can reach began to become farther. The telegraph led to the invention of radio and telephones. Moreover, the emergence of steam boats made the mailing systems quicker. In the 19th century, published images in the Times newspaper about the Crimean war greatly influenced public opinion. War photographers were able to capture the horrors of war like the pictures of bodies sprawled in the battlefield, they photos of soldiers wounded and medical assistance was nil. It was the American Civil War which was covered full in photographs as war journalists were sent in the war front lines. About ten thousand negatives of the said war survived. It was also in the 19th century when rapid developments not only in communication were taking place. The huge development in technology was called Industrial revolution. Technologies led to mass production of food, textiles and other necessities. The revolution however led people to search for more sources of fuel. The seemingly lucrative life in the urban centers due to the presence of electricity and other technologies attracted people to leave the country sides and chase their dreams in the cities of America. The settlement of rural people to the urban was timely as many production areas needed workers. Sadly, as workers grew in number, exploitation in the form of low wages became a trend. Magazines in America became part of American life since the 18th century with few copies. During the industrialization in the 19th century, magazines were also mass produced. This led to the introduction of advertising as names of products of business establishments started to appear in the pages. The invention of motion picture in the dawn of the 20th century started to attract movie goers. It did not however affected the magazine and other print business as the movie sales then solely relied on sales from the tickets. The print readership was not shaken. It was only in 1940 when publishers began to fret with the advent of television which can transmit events, music, and other audio visuals in every household. It did not only steal the readership of magazines but also the advertisers. Today, the traditional tri-media is facing the threats of extinction with the emergence of the new media or the Internet which is more interactive and offers diversified benefits to consumers.

Despite the threat of the new media against the traditional tri-media, the latter is still alive up until today. The print media is still needed as they can record history in hard copies that people can touch and keep. Radio on the other hand is still the best medium that reaches people even in the remote areas of the world. Television still warms the houses elsewhere in the world as it delivers news and entertainment in real time.

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Development Communication Essay Example

• Pages: 5 (1260 words)
• Published: July 13, 2018
• Type: Research Paper

Introduction

Development communication refers to the utilization of communication strategies in order to promote social development.

Community planning is a deliberate process that aims to transform an ordinary community into a thriving one. It involves creating a plan that empowers individuals to shape their cities, towns, or villages. A community plan is crucial as it motivates people to actively participate in promoting and implementing societal and economic changes. In accordance with this, the researcher conducted a community study in Barangay 694, Malate, Manila City.

The research contains extensive information about the community, including ecological factors, historical development, life activities, values, social groups, impact of the external world, and local life. A project plan was proposed to create a shared vision for the residents of Barangay 694, particularly a summer reading program. This program aims to

assist underprivileged children in Barangay 693 and foster their educational and literacy skills. II.

Barangay 694 in Malate, Manila City is a community that can be characterized as a middle-class area. It is situated within District 6 along Leon Guinto Street and is in close proximity to various notable landmarks. These landmarks include Taft Avenue, The Philippine Women’s University, Philippine Christian University, and the Pedro Gil and Quirino LRT stations. Not only are these landmarks significant in the area, but they also serve as primary identifiers of Barangay 694. Many houses and apartment units in this community cater to students attending nearby universities, thanks to its strategic location near Taft Avenue. Accessibility is also a strong suit for Barangay 694 as it can easily be reached through Roxas Boulevard, Quirino Avenue, and Taft Avenue. Geographically speaking, Barangay 694 is located at latitude 14.

longitude120. 990860. The coordinates of the location are 14°34’24” North and 120°59’26” East. It has a total land area of To its south is Pasay City; to its west, Manila Bay; to its north, Ermita; to its east, Paco and San Andres. 2.

Barangay 694, situated in Manila City, has a tropical savanna climate bordering on a tropical monsoon climate. Similar to the rest of the Philippines, this area lies within the tropics. The temperature range is limited here, with temperatures rarely falling below 20°C (100°F) or going above 38°C (100°F). The high levels of humidity frequently lead to a heightened sensation of warmth in the area.

Barangay 694 has a unique climate with a dry season that spans from late December to April, and a wet season for the remaining months of the year. The wet season is characterized by potential typhoons and flooding, usually happening between June and September. However, despite these weather patterns, residents of Barangay 694 have easy access to several important institutions including hospitals, schools, libraries, parks, and government offices.

After the war, wealthy families have come back and reconstructed their homes, preserving the exclusivity of the nearby residential areas. Barangay 694 is one such area that has been a residential zone since after the Japanese era, as per a resident who has lived there for almost fifty years. Additionally, it's important to mention that even prior to Japanese colonization, some of her ancestors had already established themselves in Barangay 694, confirming its enduring presence.

2. The first inhabitants of Barangay 694 remain unknown due to its long history. Local residents were interviewed and most of them were unable to provide any information.

It is understandable as no one can truly ascertain who the original settlers were. Nonetheless, some residents are aware of families who have been residing in the barangay for an extended period.

These families are seen as pioneers and are highly respected. The well-known families in the area include Magalon, San Pedro, Sevilla, Martinez, Andres, and Reyna. Many members of these families hold positions in local offices, particularly the Barangay Committee, which shows their esteemed social status over the years.

3. Development:

In the 1970s, the once-exclusive residential areas in the Western part of Malate started turning into a commercial area. The real estate industry experienced growth with the construction of large houses and apartments. Small hotels, restaurants, and cafes also prospered as businesses began to thrive.

During the presidency of Ferdinand Marcos, Malate became a bohemian enclave, serving as a refuge for visual and performing artists in the 1980s. Today, Barangay 694 and Malate as a whole are undergoing continuous transformation into the hub of recreation and entertainment in Manila. This is evidenced by the increasing number of restaurants, boutiques, bars, discos, and novelty stores opening for business. In terms of social structure, Barangay 694 is a tranquil middle-class area with multiple houses and apartments catering to students attending nearby universities.

Barangay 694 is known for its tight-knit community where residents display evident familiarity with each other during community visits. It can be said that everyone knows everyone in the neighborhood, thanks to well-maintained social ties. Engaging in recreational activities with families, friends, or neighbors is a favorite pastime and form of recreation for the residents.

In Barangay 694, respondents were surveyed about their leisure activities. The activities mentioned included

visiting parks, playing bingo, organizing outings, going to malls, and traveling out of town. On weekends, residents usually attend church and watch late-night TV shows. However, younger residents prefer surfing the Web, using Facebook or Twitter accounts, or playing video games.

Barangay 694 has a prominent organization called the local barangay council which consists of elected officials. These officials are responsible for various tasks such as implementing measures against illegal drug use, maintaining cleanliness and beautification of the area, promoting peace and order,supporting women's well-being in the community , advocating for youth rights,and managing barangay-owned properties and infrastructures.

As a close-knit community, Barangay 694 upholds four core values: honesty, cooperation , sense of responsibility, and righteousness.

Harmonious relationships are promoted by these values. Honesty is regarded as the most valuable quality and plays a significant role, according to the majority of local residents. Ronaldo Dela Cruz, a 56-year-old lifelong resident, affirms that "A dishonest person will only cause problems." Additionally, cooperation is highly important within the community.

Barangay 694, due to its small population, requires residents to engage in community development activities such as street cleaning and tree planting. The spirit of bayanihan plays a key role in reconnecting and strengthening the bonds among neighbors. This cooperation is accompanied by a sense of duty, where community members should be aware of their individual responsibilities and fulfill their obligations as citizens of the Republic. Lastly, upholding righteousness is of utmost importance.

Barangay 694 emphasizes the importance of its residents following ethical principles and maintaining a good reputation. Those who fail to meet these standards may be removed from the community. However, individual freedom is also valued in the barangay, allowing members to make personal

decisions as long as they do not harm or offend others.

Despite being conservative in the distinct Filipino way, a significant number of Barangay 694's local residents are open to progressive concepts. These encompass the enforcement of the RH Law, the introduction of K-12 education (which remains unfamiliar to Filipinos), and the approval of the Freedom of Information Bill. When it comes to their outlooks and principles, these inhabitants typically display positivity, friendliness, good manners, and a readiness to offer assistance.

Residents of Barangay 694 uphold and embrace traditional Filipino values in their daily lives, which helps create a pleasant living environment. They stay informed about current events and incorporate ideas, goods, unique customs, ethical principles, and modern ways of living from various external sources. This includes staying updated through media channels such as newspapers, television, radio, and internet social media platforms.

Local residents possess extensive knowledge and keen interest in national and international events, along with a thorough understanding of recent trends in popular culture.

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Essay on Importance of Communication for Students and Children

500+ words essay on importance of communication:.

Communication is one of the important tools that aid us to connect with people. Either you are a student or a working professional, good communication is something that will connect you far ahead. Proper communication can help you to solve a number of issues and resolve problems. This is the reason that one must know how to communicate well. The skills of communication essential to be developed so that you are able to interact with people. And able to share your thoughts and reach out to them. All this needs the correct guidance and self-analysis as well.

Meaning of Communication

The word communication is basically a process of interaction with the people and their environment . Through such type of interactions, two or more individuals influence the ideas, beliefs, and attitudes of each other.

Such interactions happen through the exchange of information through words, gestures, signs, symbols, and expressions. In organizations, communication is an endless process of giving and receiving information and to build social relationships.

Importance of Communication

Communication is not merely essential but the need of the hour. It allows you to get the trust of the people and at the same time carry better opportunities before you. Some important points are as follows –

Help to Build Relationships 

No matter either you are studying or working, communication can aid you to build a relationship with the people. If you are studying you communicate with classmates and teachers to build a relationship with them. Likewise in offices and organizations too, you make relationships with the staff, your boss and other people around.

Improve the Working Environment 

There are a number of issues which can be handled through the right and effective communication. Even planning needs communication both written as well as verbal. Hence it is essential to be good in them so as to fill in the communication gap.

Foster strong team

Communication helps to build a strong team environment in the office and other places. Any work which requires to be done in a team. It is only possible if the head communicates everything well and in the right direction.

Find the right solutions

Through communication, anyone can find solutions to even serious problems. When we talk, we get ideas from people that aid us to solve the issues. This is where communication comes into play. Powerful communication is the strength of any organization and can help it in many ways.

Earns more respect

If your communication skills are admirable, people will love and give you respect. If there is any problem, you will be the first person to be contacted. Thus it will increase your importance. Hence you can say that communications skills can make a big change to your reputation in society.

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Don’t Go Overboard With Your Point

The conversation is about to express your thoughts. And to let the other person know what you feel. It is not mean to prove that your point is correct and the other person is wrong. Don’t Overboard other With Your Point.

Watch Your Words

Before you say something to Watch Your Words. At times, out of anger or anxiousness, we say somethings that we must not say. Whenever you are in a professional meeting or in some formal place, where there is a necessity of communicating about your product or work then it is advised to practice the same beforehand

Communication is the greatest importance. It is important to sharing out one’s thoughts and feelings to live a fuller and happier life. The more we communicate the less we suffer and the better we feel about everything around. However, it is all the more necessary to learn the art of effective communication to put across ones point well.

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Development of Communication essay

Traditionally, communication technologies played an extremely important part in the social, political and economic life. At the same time, contemporary communication technologies are totally different from communication technologies of the past. At this point, it is possible to refer to the evolution of communication technologies in the late 18 th – first half of the 19 th century in the US, when the postal service of the US was just at the dawn of its development, while such technologies as telegraph have just started to be introduced. Nevertheless, the analysis of the history of communication technology in the US since the late 18 th to the mid-19 th century reveals the fact that communication technology developed in the US dynamically. In the course of more than half a century, the postal service of the US had introduced the telegraph service, while the Pony Express was replaced by the Railway mail system. At the same time, the development of the communication technology in the US mirrored the overall technological progress of the US and stimulated the fast economic development of the country.

Therefore, the emergence of communication technology in the late 18 th – mid-19 th century accelerated economic development and enhanced fundamental democratic institutions and principles stimulating the development of print media and communication nationwide, while technologies introduced in the field of communication mirrored the technological breakthrough the US had made in the course of this timeline.

II Background

By the late 18 th century, the US had just gained the independence of Great Britain, while the process of colonization of America carried on and settlers expanded their territories westward. In such a situation, the US covered huge territory for that time and thirteen states that were created after the US had gained its independence needed to maintain effective communication. In that time, postal service was the major means of communication for people had to send letters to share information. Therefore, the postal service played the crucial part in the late 18 th century. This is why the US government encouraged the creation of the US postal service shortly after gaining independence. Hence, the Pony Express was the major means of communication used in that time. In the course of the first half and middle of the 19 th century, new technologies had emerged and had been implemented to enhance and improve communication technology in the US. In this regard, the introduction of the telegraph was one of the major events in the 19 th century history of the US and its communication technology. By the mid-19 th century, the US developed the railroad system, which allowed developing railway mail. In addition, the marine transportation allowed the US and American citizens to maintain communication with the rest of the world.

III Literature review

The study of the history of the development of communication in the US is very important and many researchers dedicated their studies to the analysis of this problem. In fact, the study of the history of the development of communication technology in the US helps to understand the evolution of the US postal service, communication technology, economy and social relations. In this regard, specialists[1] point out that communication technologies in the US progressed fast, although, at the dawn of independence, the US had under-developed communication system but the US had managed to create an effective communication system using technologies available at the moment. In this regard, Pony Express was one of the early communication technology used in the US which was considered to be fast and efficient in the late 18 th – early 19 th century[2].

Remarkably, the evolution of the communication technology was fast[3]. To put it more precisely, the US introduced advanced technologies and improved them. At this point, specialists[4] refer to the introduction of telegraph, which was improved in the US and the nation benefited from the introduction of the electric telegraph, which was better and more efficient compared to conventional telegraph used in European countries, for instance. The rise of telegraph was costly but highly beneficial for the communication within the US[5]. The introduction of telegraph was one of the factors that accelerated economic development of the US[6]. In fact, telegraph had become the medium that had changed the communication in the US[7]. Therefore, the development of communication in the US contributed to the revival of economic activities and effective information sharing. The introduction of innovations helped the US communication technology to progress fast and in the course of more than half a century the US communication system evolved from an underdeveloped communication system to advanced and technological communication system using telegraphs and railway mail transportation.

IV Research

A The establishment of the postal service in the US

In fact, the development of the communication technology in the US was quite difficult, taking into consideration the fact that the US had no well-developed communication system. The US was a new country that has just gained its independence, while colonists were mainly focused on the communication with the mainland Great Britain than on the communication within colonies. As early as 1775 the Continental Congress had established a postal system and appointed Benjamin Franklin its first Postmaster General. His accomplishments in this role have been widely recognized (particularly here at the Franklin Institute). But it was the 1792 Postal Act that transformed the postal service into a truly democratic institution: not only did it bar the government from reading or interfering with the communications of its citizens, but by subsidizing the dissemination of newspapers (often political in nature) it actually encouraged political debate (and even dissent)[8]. In such a way, the foundation of the postal system was the first step toward the development of the effective communication system in the US. To put it more precisely, the postal system of the US became the major means of communication nationwide. Americans could use the postal service to communicate with each other. Even though the postal system was relatively slow in terms of the delivery of messages but still, as there were no alternatives to the postal system, the US had to develop its postal service and Americans used this communication channel to share information nationwide.

In the years between 1788 and 1820 the number of post offices grew from 100 to 4,500, and by 1828 this number had increased to 7,800, making the American postal system the largest in the world[9]. Such rapid and substantial growth of post offices in the US proves the high level of popularity of postal services in the US. The postal service of the US developed fast in response to the growing demand on postal services among Americans. In such a way, the US postal service evolved fast and facilitated the communication between Americans.

At the same time, the postal service was not a mere means of communication in the US. As part of a larger “American System” of transportation and communication, it helped foster an increasingly national form of republicanism[10]. To put it more precisely, the postal service of the US contributed to the unity of the nation. The postal service allowed maintaining communication between all parts of the US that made Americans feel closer to each other, while their unity was closely intertwined with the concept of American System as a form of national republicanism. Americans felt being a part of one nation.

Furthermore, the availability of reliable, rapid, and inexpensive communications enabled the development of a national commercial and financial infrastructure, national political parties, and national identity[11]. In such a context, the role of the early postal service of the US as a driver of the formation of the nation and American political and economic system can hardly be underestimated. The postal service played an important part in the development of social, political and economic relations in the US.

B Pony Express

At the same time, the development of the postal service was closely intertwined with the emergence of the Pony Express which accelerated the delivery of messages and goods via postal services of the US. In fact, by the late 18 th – early 19 th century, the Pony Express was the fastest mail service crossing the Great Plains, the Rocky Mountains and the High Sierra. The Pony Express went from Missouri to Sacramento, California. The Pony Express was the western United States’ most direct means of east-west communication before the telegraph and it was all done on horseback[12].

In fact, the Pony Express contributed to the development of the postal service of the higher quality because the delivery became much faster as the network of the Pony Express expanded nationwide and the nation could benefit from the new network of postal services[13]. Moreover, the Pony Express provided postal services of the high quality for that time because it could deliver messages relatively fast and easy. On the other hand, the Pony Express had its limitations as the use of horses naturally limited Americans in the time they had to spend on communication via mail. In addition, the Pony Express was quite expensive, especially when the delivery of messages for long distance was needed.

C Telegraph

Limitations and weaknesses of the Pony Express was relatively insignificant, until new technologies emerged. At the same time, existing limitation and inconveniences associated with the use of the Pony Expressed stimulated the research and development to improve the postal service of the US. In this regard, one of the major goals of the postal service of the US was to increase the speed of the delivery of messages nationwide. The postal service attempted to improve the communication nationwide and the Pony Express has reached its limits by the 1830s, as the well-developed network of the Pony Express operated close to maximum of its performance. Naturally, in such a situation, the postal service looked for options to improve its performance and to introduce new technologies that could improve and facilitate communication.

One solution to the problem of moving messages was telegraphy—quite literally “writing at a distance.” In the late 18th century, the French began experimenting with a “telegraph” system that could transmit information in the form of visible light using a network of giant towers, wooden indicators, and semaphore code[14]. The telegraph emerged in Europe, namely in France, in the early 19 th century. This was relatively new invention, which had closed the distance between people and opened wider opportunities for communication compared to conventional mail.

In fact, telegraph had a number of advantages compared to conventional postal services, such as the Pony Express. In this regard, it is worth mentioning the fact that the speed of the network was limited only by the speed of its operators: the messages themselves moved, quite literally, at the speed of light. In practice, under the right conditions a message could travel 100 miles in under three minutes—not quite instantaneous but still a remarkable improvement[15]. Obviously, the telegraph was much more efficient than the Pony Express.

However, the introduction of the telegraph network in the US was quite costly because this was absolutely new technology that had never been applied to the US postal service before. Therefore, technical and financial concerns emerged because the Pony Expressed functioned pretty well and did not need substantial investments in its further development, while the telegraph needed considerable financial resources to start functioning nationwide. In such a way, the substantial investments in the development of the telegraph network could be a serious challenge along with technological difficulties of introducing new technology.

When in 1837 the United States Senate called for the construction of its own national telegraph system[16], this measure was essential because the economic development of the US encouraged fast social changes. As a result, the need in the improvement of the postal service was obvious because the postal service was just overloaded and could not meet growing requirements of customers. In such a situation, the development of the effective technology, such as telegraph opened new prospects for the development of the postal service nationwide at a qualitatively new level.

In 1819 the Danish scientist Hans Christian Oersted, noticing that an electronic current could deflect the needle of a magnetic compass, suggested a direct relationship between electricity and magnetism. In 1825 the Englishman William Sturgeon harnessed this relationship to create the first electromagnet. By 1831 the American scientist Joseph Henry had published diagrams of a working electric signaling system that used a powerful electromagnet to ring a bell more than a mile distant. Although Henry suggested that his system could be used to construct a telegraph network, his interests were more scientific than practical, and he never turned his idea into a reality[17]. However, this idea was very important for the development of the telegraph system in the US because it was later used by Morse in the development of his system of communication.

In 1832, Samuel Morse, a Yale graduate, itinerant salesman, and aspiring portrait painter, began working on a prototype electric telegraph[18]. The electric telegraph was absolutely new for that time and the prototype developed by Morse could revolutionize the telegraph technology of that time. Morse worked with both Joseph Henry and Alfred Vail, a former New York University student and skilled mechanic, to construct a working telegraph system that they first demonstrated in 1838. Morse worked with Maine Congressman F.O.J. Smith to lobby Congress for Federal funding for his system, and in 1844 the first long-distance electric telegraph line was successfully constructed between Baltimore, MD and Washington, DC. In such a way, the electric telegraph system was created.

The introduction of the electric telegraph system in the US had changed consistently the postal service of the US and communication nationwide. In fact, some researchers[19] point out that the introduction of the electric telegraph system in the US meant the revolution in the communication technology[20]. To put it more precisely, the telegraph had increased the transmission of information considerably and the Pony Express could not compete with the speed of telegraph.

Nevertheless, the appearance of telegraph did not lead to the total decline of the Pony Express. The telegraph system had its own disadvantages. For instance, sending long messages was quite inconvenient via telegraph. As a rule, the telegraph system was used for sending short messages. In this regard, the telegraph system was very useful and effective for business. In this regard, some specialists[21] estimate that the telegraph system accelerated the economic development of the US in the mid-19 th century. The telegraph was particularly useful for the rise of financial market of the US. Anyway, the telegraph was a technological breakthrough compared to conventional postal service. However, the Pony Express persisted and both the telegraph system and the Pony Express co-existed efficiently, while Americans enjoyed from larger opportunities for communication.

D Railway mail service

Along with the introduction of the telegraph, other technological changes had started to influence consistently the development of the postal service in the US. In this respect, the development of the railroad system became particularly important for the development of the national postal service. In fact, the development of the railroad system in the 1830s and in the mid-19 th century contributed to the consistent changes of the postal service. In fact, the appearance of railroad network that operated nationwide contributed to the emergence of the new postal service – railway mail service.

Steadily, the railway mail service replaced the Pony Express, which could not compete with the railway mail service. What is meant here is the fact that the railway mail service had a number of advantages compared to the Pony Express. First, the railway mail service was much faster compared to the Pony Express. Obviously, trains moved faster than horses. Therefore, the railway mail service shortened the time of delivery and increased the customer satisfaction. In addition, the shorter delivery time increased the effectiveness of communication because people could share information faster. Second, the railway mail service was more reliable because trains traveled regularly with insignificant delays. Third, the railway mail service could offer larger services to customers. For instance, the railway mail service had fewer limitations concerning the size and weight of parcels.

E Marine transportation

Along with land postal service, the US definitely needed other postal services, which could maintain the communication between the US and Americans and the rest of the world. In this regard, the US postal service used traditional marine transportation for the delivery of postal services. In the course of the first half of the 19 th century, the marine transportation had improved due to technological innovations. As a result, the postal service improved too because the mail could be delivered faster. In such a way, the marine transportation was traditionally used by the US postal service to maintain the regular communication between Americans and the rest of the world.

V Conclusion

Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the development of the postal service in the US in the late 18 th – early 19 th century was quite complex because the requirements of Americans to the postal service changed and the postal service had to change to meet growing demand on postal service. In such a situation, the US postal service had to introduce innovations. Briefly, it is possible to trace the evolution of the postal service from the Pony Express to the introduction of the telegraph and the emergence of railway mail service. All these changes aimed at increasing the speed and volume of postal services. The US postal service attempted to save customers’ time and provide services of the high quality, while new technologies opened larger opportunities for meeting needs of customers.

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Communication Style Development Goals Essay

How we communicate with others undoubtedly has a dramatic, profound, and sometimes permanent effect on how we are perceived as a person in general and certainly determines what kind of reaction we are likely to evoke from those around us at a given moment. In this regard, I would like to improve my communication strategies and easily navigate in cases where it is necessary to apply one or another style of communication that is appropriate for the situation. At the moment, an important goal of developing my personal communication is to convey my thoughts to the interlocutor. It is sometimes problematic for me, as I am used to thinking quickly, and sometimes I need more time to formulate my thoughts clearly. Since this is the main cause of most communication failures in personal, unprepared communication, my goal now is to learn how to convey my ideas to the addressees more clearly and legibly.

Now I am at the beginning of my journey to achieve my goal. Recently, I started to train my diction, and I also try to read more to immerse myself in competent speech and expand my vocabulary. However, personal communication is influenced by many factors, such as the environment, emotions, feelings, memory, confidence, and more (Floyd, 2021). This goal is not too extensive; however, it may take a long period of time. I suppose that in order to achieve this goal successfully, I need six months or a year to learn how to confidently and clearly formulate my thoughts in personal, spontaneous communication. I can track my progress on smaller goals that will take less time, like improving my memory or keeping a diary.

As for professional and academic communication, I do not have problems with conveying the main message since, most often, these situations involve prepared communication. However, the main communicative task of the organization is to achieve the least possible degree of uncertainty (Floyd, 2021). In the era of globalization and the spread of intercultural organizations, I consider it important to be aware of the cultural characteristics of professional communication. In this regard, I would like to learn how to conduct business communication with intercultural representatives.

This goal is very high and broad since it is impossible to study and remember the communication features of all existing cultures. Therefore, this goal can be rewritten and it will now be to study the communication styles of the countries of the most common partners in my professional field. At the moment, I am already familiar with Mexican culture, and I can establish successful business communication with them without any problems. This goal can constantly change depending on the environment in which I work, so it is impossible to track progress toward it or set a time frame. However, this has its advantages, as it allows to learn something new from the field of professional communication throughout life.

The modern dynamic format of communication and interaction of individuals in the process of cognitive and professional activity leads to the interpenetration of the genres of public speaking to the blurring of the boundaries between them. The format of modern public speaking dictates the need to take into account the strategies of speech impact and various tactics that ensure the effectiveness of communication (Floyd, 2021). I would like to master various tactics of academic discourse, so this will be my main goal in improving academic communication. It will allow me to feel more confident during my studies and help me in my professional activities. At the moment, I already have basic speaking skills in front of an audience, so a full familiarization with possible tactics can be done during the semester.

Effective communication skills are one of the most important and necessary skills to cope with any situation in life. The chances of success at work and in society, gaining respect from friends and family, children, spouse, boss, or colleagues, depend on how effectively one communicates. Although many people recognize their inefficiency in terms of communication, each of us can develop effective communication skills over time through practice.

Effective communication can build trust, help people understand a person better, gain someone’s respect, and develop relationships with others. It is necessary to establish reliable contact, as well as to strengthen relationships as needed. Good personal communication can help people share their concerns and feelings with others (Floyd, 2021). Effective presentation of one’s thoughts is necessary to prevent misunderstandings and conflicts; in addition, it will help in the development of friendships and contacts.

People need to be able to speak effectively and confidently, as well as listen and understand the thoughts and ideas of another person. In this regard, I strive to achieve my set goal in professional communication. Effective communication is necessary to change other people’s behavior, properly attuning them to the perception of something and obtaining information from the interlocutor (Nash et al., 2022). That will create a friendly atmosphere in the team and reduce stress when communicating with new people.

With the help of effective communication, unnecessary problems in the team can be avoided. It can be useful in decision-making, formulating conclusions, and solving problems through interaction in conflict situations. Working in a team or group of like-minded people also requires successful communication skills (Floyd, 2021). Achievement, both professionally and academically, largely depends on discourse skills. The speaker must have the confidence to influence people and consider their points of view. In this regard, mastering the tactics of public speaking and generally effective communication can help me in my academic, professional, and personal fields, as well as influence my internal development.

Interpersonal communication involves the exchange of thoughts, ideas, feelings, and emotions face-to-face between two or more people. It includes both verbal and non-verbal elements of personal interaction. At the moment, my strengths as an interpersonal communicator are active listening, teamwork, flexibility, and responsibility. I would also like to develop interpersonal leadership skills, as this includes effective decision-making.

In the conditions of modern society, communication has many means for implementation. Increasingly, this is happening through online channels. For me, non-verbal communication is important in communication, which is sometimes difficult to follow during online learning. Traditional graphic signs and symbols, as well as other non-verbal means of communication, are responsible for conveying the emotional component of communication; they influence the recipient of the message, but this still applies to informal communication and is not always acceptable in academic communication. Thus, I would like to improve my understanding of non-verbal communication in a remote environment.

As for my interpersonal communication in terms of career, I would like to master persuasive communication but not exceed the ethics of interpersonal interactions. In a situation of professional communication, it is necessary to observe a certain official style of communication. It also includes the need to explain the issue in detail to avoid misunderstandings or conflicts. Improving the identified areas will make me feel more confident and contribute to my impact on my career.

Floyd, K. (2021). Interpersonal Communication . McGraw-Hill Education.

Nash, M., Lewis, B., Szempruch, J., Jacobs, S., & Silver, S. (2022). Together, apart: Communication Dynamics among academic librarians during the COVID-19 pandemic . College & Research Libraries , 83 (6). Web.

• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2024, January 21). Communication Style Development Goals. https://ivypanda.com/essays/communication-style-development-goals/

"Communication Style Development Goals." IvyPanda , 21 Jan. 2024, ivypanda.com/essays/communication-style-development-goals/.

IvyPanda . (2024) 'Communication Style Development Goals'. 21 January.

IvyPanda . 2024. "Communication Style Development Goals." January 21, 2024. https://ivypanda.com/essays/communication-style-development-goals/.

1. IvyPanda . "Communication Style Development Goals." January 21, 2024. https://ivypanda.com/essays/communication-style-development-goals/.

Bibliography

IvyPanda . "Communication Style Development Goals." January 21, 2024. https://ivypanda.com/essays/communication-style-development-goals/.

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