creative cover letters that stand out

The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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15 Cover Letter Templates to Perfect Your Next Job Application

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20+ Creative Cover Letter Template Design [2024]

By Sara McGuire , Jan 10, 2024

Are you looking to create a cover letter that will help your job application stand out? You’ve come to the right place.

Cover letters matter because they’re like your chance to say, “Hold up, there’s more to me than what’s on my resume!” They’re your first opportunity to show why you’re the ideal fit for the job and let your personality shine.

Ready to stand out from the job-hunting crowd? Browse and pick from Venngage’s dozens of cover letter templates that you can customize and have ready in no time!

There has been a lot of buzz surrounding infographic resumes  and other creative resume designs over the past few years. After all, creating a visually engaging resume can be an effective way to set yourself apart from other job candidates.

WATCH: Resume design tips

Keep reading for 20+ cover letter templates.

Or access our cover letter template library to see all the templates at once.

Find the right cover letter template for you (click the links below to jump ahead):

• Why use a cover letter template?

Internship cover letter templates

Creative cover letter templates, professional cover letter templates, simple cover letter templates, free cover letter templates, how to design a cover letter, how to customize cover letter templates in venngage.

• Cover letter writing tips from career experts

But first, before we dive into the beautiful cover letters…

Why should you use a cover letter template?

In most cases, your cover letter is an employer’s first introduction to who you are — your personality, your qualifications, and your goals. A cover letter is a way to develop your own personal brand :

A professional cover letter helps you seem more legitimate to employers. And it is a great document to bring with you to an interview and to publish on your portfolio site .

Why do you need a cover letter template ? Well, you should be writing a different cover letter for each job application.

So, a cover letter template will give you a framework that you can adapt for different positions, and save you time doing so.

Now, let’s take a look at different types of cover letter templates you can customize using Venngage.

Before that, if your resume design could use a little makeover, take a peek at these easy-to-use infographic resumes or creative resume templates . They’re sure to add that extra flair and make your application stand out!

Here’s a perfect example of a cover letter template you can use when applying for an internship or a co-op position:

If you’re applying for your first job as a student, chances are you won’t have much hands-on work experience. In this case, you can talk about your educational qualifications as well as different skills relevant to the job that you’ve obtained from your course work.

In your cover letter, you can also explain what you bring to the table — what you think is important to the job and will make you stand out from other candidates. Take this template as an example:

If you don’t have concrete numbers to back up your work experience, you can talk about what you value and learn from previous experience — as well as what your soft skills are and how they’ll help you in the job you’re applying for. 

Add a custom header that illustrates your personal brand

What impression do you want to make on readers of your cover letter? Do you want them to think you’re inventive and take risks? Do you want them to think you’re competent and reliable?

This header uses bright colors and icons to make Sophie seem creative and personable:

Design Pro Tip: Use our icon replace tool to quickly replace any icon in our templates. Click any template here to sign up for free and enter the editor. Then, click an icon to replace it with one of the thousands of icons in our library.

Similar to how you can use an image as a border, you can also create an image header.

When picking an image for your header, look for an image that isn’t too busy. Too much going on will distract from your header text — and the text is the most important part!

For example, this cover letter template uses a tranquil lake scene in the header to show off the applicant’s photography skills:

Or skip the image and separate your header text with a simple line:

Using a bold header is one way to make your job application stand out, so you don’t hear those dreaded words: “we’ll just keep your resume on file .”

You can also use our customizable  letterhead  templates to create unique headers.

Use icons to illustrate information like your experience, skills, or passions

Icons are simplified vector graphics used to represent concepts. They’re perfect for adding a bit of creativity to your cover letter design.

You can use icons in a number of ways to enhance your design, including:

• Drawing attention to section headers
• Creating your own custom logo or illustrations
• Emphasizing key points like your contact information
• Replacing bullet points in lists

“Using bullets points where applicable also help to make it a smooth read.”

– Brandon Thompson, Recruitment and Hiring Manager at  1-800-Got-Junk?

In this cover letter template, icons are used in the header to add a bit of color and illustrate the applicant’s experience:

Add an atypical border for a modern cover letter design

Generally speaking, it’s good to play it safe with your cover letter design. That being said, there are small design choices you can make that will have a big impact on your cover letter’s personality.

For example, you can use borders in unusual ways. A simple border used in a surprising way can make your cover letter design more interesting.

For example, instead of using a border around the edges of your page, you could use a border around one section, like the header. Take a look at how this cover letter template uses a strip of purple along the spinal column and crosses it with a border around the header:

Use a column layout to divide your cover letter into sections

Typically, when you write a cover letter, you will include your contact information in the header or footer. But a visual cover letter offers you the opportunity to use a different page layout.

For example, you could put your contact information in a spinal column at the side of the page. To do this, simply divide your page into columns:

Take a look at how columns are used in the page layout for this cover letter template:

Include a personal logo to make your cover letter more memorable

For example, this cover letter template uses a logo created by putting the applicant’s initial inside a triangle. Simple and sleek:

Creating your own logo might seem like a big task. But it doesn’t have to be complicated. Your logo design could be as simple as a writing your name in a specific brand font , or combining your initial with an icon or shape.

Take some time to draft a few mock ups of your logo. What shapes and font style reflect your personality? Which designs are the most eye-catching and easy to use in other places?

You could use a logo in place of the headshot in this template. Or simply, include your photo:

Design Pro Tip : Use our photo replace feature to quickly add your own headshot to your cover letter. The Venngage online drag and drop editor lets you quickly upload your photo and drag it over the existing headshot. The tool will replace and resize for you.

Give your cover letter template a decorative border

This cover letter template uses an image of a map for the border. This could represent the applicant’s career path, their sense of adventure, or the places their experiences have taken them:

Design Pro Tip : Create a border using an image in Venngage’s online editor by placing a rectangle over the background image. If you would like your border to be see-through, simply adjust the opacity of the rectangle.

A border is a simple way to add some creativity to your cover letter, while still maintaining a more traditional design.

An easy and eye-catching approach is to use a background image for your border. Look for an image that reflects your skills, your hobbies or passions, or the industry you’re in or applying for. The meaning of the image can be literal or symbolic — that’s up to you!

Or instead of a border, try adding a footer or sidebar with an image, or in a solid color like this template:

Use up to three different font styles (but no more than that!)

This cover letter template uses an elegant font for the headers and a sans serif font for the body copy (for readability):

Here’s a design rule of thumb: use no more than three different font types in one design. If you use too many different fonts , your design can look cluttered.

Generally, it’s best to stick to:

• One font for headers
• One font for sub-headers
• One font for body text

For example, this cover letter template uses only two fonts: Poppins for the header and sub-headers, and Merriweather for the body text. By bolding certain headers and using a different brand color for other, the design has variation while still being cohesive:

Highlight your contact information using a bold footer

While a bright, bold header will help grab the attention of readers, a footer will help make sure your cover letter ends on an impressive note. A bold footer can also help highlight key information–like your contact information and availability.

Take a look at how the footer in this cover letter template mirrors the color in the header, while also emphasizing the applicant’s contact information:

Round out your cover letter design with an image

Look at how seamlessly the image at the bottom of this cover letter is incorporated into the design:

An image can add that final touch to your cover letter design. You can use an image to fill up empty space and to reinforce themes in your cover letter.

If you want to show off your creative chops, you could include a photo you’ve taken yourself, or a custom illustration. But when in doubt, you could incorporate a stock photo –as long as it isn’t too cheesy.

No matter what the image is, it’s important that you integrate it cohesively into your page design. That could mean using an image frame  to give your image a unique border shape, or using an image with a transparent background.

Add your signature to your cover letter template

Take a look at how this cover letter template incorporates a signature in the footer:

At this point, you may have noticed something that a lot of these cover letters have in common: they include a signature.

While including a signature isn’t a requirement, it can add another personal touch to your cover letter. Personal design touches will help your cover letter be more memorable.

• Header and contact information: At the top of your cover letter, include your name, address, phone number and email, as well as the date of your application.
• Salutation: Begin the letter by addressing the hiring manager by their name if it’s available or use a generic “Dear Hiring Manager” if you don’t know their name.
• Content: Start with an engaging opening paragraph that clearly mentions the job you’re applying for and how you found out about it. In the following paragraphs, concisely explain why you are a strong candidate for the position, focusing on your skills, qualifications and specific achievements that align with the job requirements. Express your enthusiasm for the role and the company throughout the content.
• Closing: In the closing paragraph, express your eagerness for an interview and thank the recipient for considering your application. Use a professional closing, such as “Sincerely” or “Best regards.”
• Proofreading and formatting: Before finalizing, carefully proofread your cover letter to ensure there are no grammar, spelling or punctuation errors. Maintain a clean, professional font and consistent formatting throughout the letter while keeping it to one page in length.
• Select a cover letter template from this post or from our templates library . You’ll be prompted to create a free account. Some of our templates are free, some require a small fee to use.
• You’ll enter Venngage’s drag and drop online editor. No design knowledge needed!
• Add your own text, including a header, description, body text and your contact information.
• Customize the color scheme , fonts , icons and images to fit your personal brand.
• Save your customized cover letter as a template for future job applications.
• Email or share a link to your cover letter within the editor.
• Upgrade to download your cover letter as a PDF.

Make sure your job application stands out. Keep reading for essential cover letter design tips…

Expert tips for writing your cover letter

While good design will help grab the attention of readers, your text is what will actually sell them on your qualifications.

Before we delve into the expert tips, here are some general tips on how to write the best cover letter for your dream job. Make sure you always provide the reader — in this case, the recruiter, hiring manager or department manager — with context. Did you meet the recruiter at a job fair? Or, did you come across a message from them on a job portal?

If you have already met the recruiter in person at an event, the cover letter serves as a way to get back in touch while also communicating your interest in the position you are applying for.

You may also refer to something that stood out in your previous conversation so that the recruiter can refresh their memory and take a personal interest in your application.

Now, onto the tips from the career experts. Here’s what they had to say on cover letter writing:

Keep your text concise

“Keep your cover letter concise, easy to skim and be sure to connect the dots as to why you meet the important qualifications.”

– Hannah Morgan, Job Search Strategist at CareerSherpa

Customize your cover letter for each company you apply to

“CUSTOMIZE YOUR LETTER TO THE COMPANY YOU’RE SENDING IT TO. Don’t just provide a list of your skills, or a few flattering paragraphs about your background. Tie your story to what the company cares about! If you’re not sure what the company cares about, go to their website. Read their About Us page. Try to figure out what they value (this is not hard – a lot of companies share their core values somewhere on their site). Pick which of those core values resonate most with you. Then, tailor your letter to those values. That is: how have you demonstrated that value in your career so far? How would your experience / skill set contribute to that value if you were to work at this company?”

– Claire Suellentrop, Co-Founder and Head of Marketing at Userlist.io

“Always personalize your cover letter. Explain what you have to offer and how exactly that connects with the vision/goals of the company.”

P.S: Not customizing your cover letter for each job application is probably the biggest cover letter mistake you can make as an applicant!

Focus on communicating your career goals

“Spend more time explaining your goals/direction and your plan rather than listing off things like ‘good at multitasking and team work’. What is your focus and why do you want the role?”

– Emily Brown, Hiring Manager at Ledcor

Use creative copywriting techniques

“When hiring marketers, I look for creativity and powerful copywriting. Empathy…understand the role your prospective employer is hiring for and what good and bad (very important to have why you might not fit) ways you fit in.”

– Derric Haynie, CEO of Vulpine Interactive

Show you know a lot about the company you’re applying for

“Find a way to stand out and find a way to speak to the first person who will be reading your resume, either that’s a recruiter, HR manager or hiring manager. If you know who you’re writing the cover letter for, talk about why you are actually excited to work for that company. Talk more about the company than you do about yourself, and tie in a few reasons why you’e the right fit for the role. Reference recent news articles about the company, show that you’ve done your research, whatever you need to do to stand out beyond the copy and paste approach that everyone else is using. The information is available.”

– Martin Hauck, Head of Talent at  Coinsquare

Optimize your cover letter design for print

You probably already have a few ideas for creative cover letters buzzing around in your head. But before you race off to start your design, here are a few best practices to keep in mind.

If you’re planning on bringing your cover letter to an interview, make sure that your design will look as impressive in print as it does on screen.

Design your cover letter for standard letter paper

Make sure that the size dimensions of your cover letter template fit standard printer paper. Standard letter paper is 8.5 x 11 inches.

Export your cover letter in a high resolution

You don’t want your cover letter to print out blurry. In general, it’s a good idea to export your cover letter in 300 dpi resolution.

Venngage allows you to download your design in HD PNG or PDF formats. You can also check out this guide to learn how to edit PDFs .

Set bleed marks for your printer

If you want to get your cover letter printed professional, you may want to set bleed marks in your design. “Bleed” is the area around the outside of your cover letter that will be chopped off after printing.

If your cover letter design has a solid background color, or colors and images that touch the edge of the page, you should set bleed marks to indicate where the edge of the page is.

Now that you’re equipped with these cover letter design tips, it’s time to make your own!

More design guides to power your career growth: 20+ Infographic Resume Templates and Design Tips to Help You Land That Job

• Internships
• Career Advice

3 Keys to Writing Cover Letters That Stand Out

Published: Jan 05, 2021

It’s a myth that high quality job openings are few and far between thanks to Covid. The truth is, despite the economic uncertainty created by the pandemic, there are many great openings out there. And to get them—or, at least, have a chance at getting them—you first need to capture the attention of hiring managers. And the best way to do that is to write compelling cover letters. So here are the three keys to writing cover letters that stand out.

1. Convey your personality, quirks and all.

Showcasing your uniqueness and allowing your personality to shine through in your cover letters can magnetize hiring managers, sending instant messages that you might be the candidate they’re looking for. The secret to achieving this is to use specific details, rather than vague ones.

For example, the following was recently used by an applicant when applying for a Head of Marketing position (shortly after sending this, the candidate was interviewed and then hired):

“I have a passion for data and analytics. I enjoy spending (a little too much time) geeking out in Google analytics, advertising platforms, and BI tools (Tableau and Looker), digging deep into data to identify opportunities that can be leveraged to drive growth and inform testing strategies for campaigns, websites, and products.”

Now compare the above to the below (which has less personality and fewer details, and thus would likely not stand out):

“I am well versed in data analytics, and I am experienced with Google analytics, BI Tools, and other advertising platforms. I have a proven ability to inform testing strategies for campaigns for websites and products.”

Here’s another example of cover letter phrasing that captures the attention of hiring managers:

“I’m rather obsessed with personal organization. I read three organizational blogs on my own time, and I’ve organized my desktop folders into color-coded sub-categories. My friends laugh at me for saying things like, ‘An organized space equals an organized mind,’ but I don’t like wasting time looking for things.” 

Now compare that to this less specific phrasing:

“I have a proven track record of being organized, and I have a passion for it. I have a proven knack for keeping files organized on an ongoing basis, and I have put organizational processes and procedures in place for my department. The bottom line is organization is always my highest priority.” 

2. Prove your level of dedication to your profession.

Another way to stand out is to illustrate specific things about your dedication to your field. In the following example, a candidate showcases her dedication to her profession, proves that she spends a lot of time thinking about driving results in her field, and shows that she takes concrete steps in order to be a high quality contributor in her field. All of which goes a long way when it comes time for hiring managers to decide which candidates to interview. 

“I believe that a good marketing strategy requires seeking out the latest trends and staying one step ahead of the competition. I’ve attended the Traction conference two years in a row and completed the 2018 Reforge Growth Series, a highly credible and exclusive course that only accepts 10 percent of applicants and is built by leaders from Hubspot, Uber, and other firms. Through these professional developments, I’ve opened my mind to uncommon marketing methods, and I pride myself on thinking outside the box to develop strategies that create sustainable, low-cost customer acquisition loops that lead to long-term positive ROI.” 

Now compare the above to the below, which is less detailed and includes less specific phrasing:

“I have the skills and requirements for this position, and I believe I would complete every task asked of me to the highest standard expected. My background and experience make me an excellent fit for this position for many reasons. I am very interested in marketing, and I think I would be a great asset to the team.”

3. Include concrete, quantitative results that show your value.

In any written application, you’ll need to showcase some form of quantitative results to stand out. Note that even if you don’t have a lot of shiny results in your career yet (or even any relevant experience—which is okay!), you can still use words to capture someone’s attention with what you have done. And if you do have a record of achieving quantifiable results, then by all means include them, like in the below:

“I developed several Google ad campaigns that were worth more than $500,000 and that resulted in high-level customers. Also, through testing and optimization, I increased newsletter sign-ups by more than 200 percent.”

Now compare that to this bland sentence:

“I have experience in Google ad campaigns, as well as experience in testing and optimization.”

A final note

When trying to convey your personality, get across your dedication, or communicate your value, there’s a big difference between saying you’re a good fit for the job and actually showing it.

So, when writing your cover letters, try to hold these words in mind: I know you (the hiring managers) don’t know me, so let me show you exactly why I’m completely invested, committed, and passionate about doing this specific type of work. And let me show you the specific reasons why hiring me, over all other candidates, would be beneficial to you.

If you hold all this in mind, the right details and words will flow right out of you—and into your cover letters.

Natalie Fisher is best known for helping professionals land their ideal roles and achieve explosive salary growth (even with little experience). If you want to dive deeper on the topic of your career mindset and become a person who knows exactly how to land their dream job offer, listen to her on the podcast Get a Six Figure Job You Love .

3 Examples of Cover Letters That Stand Out (with Tips)

By Status.net Editorial Team on February 15, 2024 — 12 minutes to read

Crafting a Memorable Introduction

When you’re writing a cover letter, you want to grab the hiring manager’s attention immediately. Your introduction is your first chance to show off your personality and give them a reason to keep reading. Start with a greeting that is polite yet shows you’ve done your homework—use the hiring manager’s name if you can find it.

Dive straight into why you’re excited about the company. Maybe you’re inspired by their mission statement or impressed by their rapid growth in the industry. Then, tie this enthusiasm back to your skills. For example:

“Having followed (…) Company’s evolution as a leader in sustainable practices, I am thrilled at the possibility of bringing my decade of experience in green technologies to your dynamic team.”

It’s important to tell a brief story that highlights your relevant achievements. Pick an accomplishment that aligns with the job requirements and show, don’t tell. Use numbers or outcomes to illustrate your impact. It could look something like this:

“After spearheading a successful social media campaign that increased online engagement by 30%, I am eager to apply my digital marketing expertise to elevate (…) Inc.’s brand presence.”

Close your introduction with a sentence that underscores your enthusiasm and readiness to discuss how you can contribute to the company’s success.

Try to personalize your introduction for each job application. Generic intros are easy to spot and often don’t make it past the first read. Taking the time to craft a unique opening will help your cover letter stand out.

Showcasing Relevant Skills

When crafting your cover letter, highlighting your relevant skills is a key way to grab an employer’s attention. Make sure to tailor these skills to the job you are applying for by matching keywords and demonstrating transferable skills.

Matching Job Description Keywords

Review the job posting carefully and identify the keywords related to the skills and qualifications required .

Use these keywords in your cover letter to show that your experience and abilities align with what the employer is seeking.

This approach not only shows that you’ve paid attention to the details of the job description but also helps your application pass through applicant tracking systems that screen for these specific terms.

• “Experienced in social media management and content creation, as specified in the job description.”
• “Proficient in graphic design software including Adobe Photoshop and Illustrator, aligning with your need for a creative professional.”

Highlighting Transferable Skills

Even if you’re changing industries or don’t have direct experience, showcase your transferable skills. These are abilities that can be applied across various jobs and sectors, such as leadership, communication, or problem-solving. Explain how these skills have contributed to your success in past roles and how they can be beneficial in the position you’re applying for.

• “Utilized exceptional organizational abilities to manage multiple projects simultaneously, ensuring all deadlines were met.”
• “Employed problem-solving skills to resolve customer complaints quickly, increasing customer satisfaction by 35%.”

Incorporating Success Stories

When crafting your cover letter, including success stories can make a significant impact. Highlight your past achievements to show how you can bring value to the position you’re applying for.

Using Quantifiable Achievements

By using numbers and data, you make your contributions concrete. This gives hiring managers a clear picture of your potential impact on their company. For example, if you increased sales, specify by how much, such as “Boosted regional sales by 25% within one financial quarter.”

• Increased team productivity by 30% through strategic workflow redesign.
• Cut customer service response times by 50%, enhancing customer satisfaction.

Narrating Career Milestones

Connect the dots in your career by sharing key milestones. Tell the story of how you solved a difficult problem or took on new responsibilities. This paints a dynamic picture of your growth. Example: “Successfully managed a project that resulted in a patented product, becoming a top-seller for my company.”

• Led the development of a new tracking system that decreased shipping errors by 15%.
• Spearheaded a fundraiser event that raised $20,000 for local charities.

Cover letters that stand out contain specific components that highlight your suitability for a position.

Concluding with a Strong Call to Action

The closing of your cover letter is where you need to reel in the hiring manager with a compelling call to action (CTA). This means directly inviting them to contact you for an interview or further discussion. Here’s how you can effectively do this:

• First, express genuine enthusiasm about the position. You want to communicate your eagerness to take the next step. For example, “I am very excited about the prospect of joining your team and am eager to discuss how I can contribute to the success of your organization.”
• Next, clearly state what you want to happen next. It’s important that there’s no ambiguity about your intentions. A straightforward request, like “I would welcome the opportunity to speak with you about how my skills and experience align with your needs,” can convey your confidence and desire for an interview.
• Make it easy for them to reach out. Include your contact information in the closing paragraph and invite them to call or email you. Phrases like “Please feel free to contact me at your earliest convenience,” followed by a phone number or email address, demonstrate your openness and readiness for communication.
• End on a polite note. Thanking the reader for their time and consideration showcases your politeness and respect. A simple “Thank you for considering my application. I look forward to the possibility of contributing to your esteemed company,” can leave a positive final impression.
• “Please contact me at [your phone number] to discuss how I can bring value to your team.”
• “I am available for an interview at your earliest convenience and can be reached at [your email address].”
• “I look forward to the opportunity to share how I can make a difference in your company.”
• “I’m keen to discuss my fit for the role in greater detail.”
• “I am hopeful for the chance to further discuss my potential impact on your team.”
• “Eager to explore this opportunity with you, please reach out to me via [contact method].”

Template of a Strong Cover Letter

Dear [Employer’s Name or Hiring Manager’s Name],

I am interested in the [Job Title] job at [Company Name] that I saw [where you found the job posting]. I have experience in [Your Field/Industry] and have achieved [specific achievement or skill]. I am looking forward to helping [Company Name] reach its goals.

At my last job at [Previous Employer], I did [describe a relevant achievement or project] which improved my skills in [mention specific skills or areas of expertise] and showed I am good at [mention a quality or achievement that reflects the job requirements, such as problem-solving, innovation, or collaboration].

I like [Company Name] because [mention something specific about the company or its mission that aligns with your values or career goals]. I respect how your company [describe an aspect of the company’s work, culture, or values], and I want to use my [mention a key skill or experience] to help your company succeed.

I am excited to [mention how you would apply your skills in the role, aligning with the job description]. I believe my [mention a personal trait or professional attribute] and [another skill or experience] make me a good fit to help [Company Name] with [mention a goal or project relevant to the position].

I have attached my resume for more information about my qualifications. I would be happy to talk about how I can contribute to [Company Name]. Thank you for looking at my application. I am ready to discuss this job with you and join your team.

Best wishes,

[Your Name]

Dear (…),

I am interested in the Marketing Coordinator position at (…) Solutions that I saw listed on LinkedIn. With a background in marketing and a proven record of increasing customer engagement, I am looking forward to helping (…) Solutions reach its marketing objectives.

At my last job at (…), I led a campaign that increased social media engagement by 40%. This experience improved my skills in social media strategy and analytics and showed I am good at creative problem-solving and effective communication.

What draws me to (…) Solutions is your commitment to leveraging technology for environmental sustainability. I respect how your company integrates eco-friendly practices into its business model, and I want to use my expertise in digital marketing to help your company expand its reach.

I am excited about the chance to use my skills in this role, particularly aligning with your recent initiative to launch an online eco-conscious marketplace. I believe my proactive approach and experience in project management make me a good fit to help (…) Solutions successfully market this new platform.

Enclosed is my resume, which provides more details about my qualifications. I would be thrilled to discuss how I can contribute to the innovative work at (…) Solutions. Thank you for considering my application. I am eager to discuss this opportunity with you and hope to join your dynamic team.

When using this template, customize each cover letter with specific details about the company and the role you are applying for . Personalization is key to making your application stand out.

Examples of Cover Letters That Stand Out

Cover letters that stand out are tailored to the job and company, showcasing the candidate’s relevant achievements and expressing genuine interest in the specific role and organization.

Cover Letter Example for a Graphic Designer Position

Hello [Employer’s Name],

I’m interested in the Graphic Designer job at [Company Name] that I saw [where you found the job posting]. I have a degree in Graphic Design and over five years of experience. I believe I can create great designs for you.

At my current job at [Current Employer], I led a rebranding for a big client that made their online presence grow by 30% in three months. I’m good with Adobe Creative Suite and always keep up with new design trends, so I make modern and attractive designs.

I’m excited about working at [Company Name] because you value creativity and innovation. I really liked your recent campaign for [specific project or client]. It stood out to me as a designer and a shopper.

I’m looking forward to using my skills and creativity at [Company Name]. I’ve attached my resume and a link to my portfolio for you to see. I look forward to the possibility of discussing this exciting opportunity with you. Thank you for considering my application.

Warm regards,

Cover Letter Example for a Marketing Manager Position

I am a marketing professional with over ten years of experience and I’m excited about the Marketing Manager job at [Company Name]. I’ve led campaigns that increased revenue by 20% each year and I’m looking forward to helping [Company Name] grow even more.

At my last job at [Former Employer], I ran a digital marketing campaign that raised online sales by 40% and got more people interacting with us on social media. My hands-on experience with SEO, PPC, and CRM systems, along with my ability to analyze market trends and adjust strategies accordingly, are skills I am eager to bring to your team.

I really admire [Company Name]’s fresh ways of marketing, like your recent [specific campaign or initiative]. I believe my experience with building brands and targeted marketing fits well with what you’re doing.

I’d love to talk about how I can be part of [Company Name]’s success. Please find my resume attached for your consideration. Thank you for your time and I hope to speak with you soon.

Cover Letter Example for an Administrative Assistant

Dear [Employer’s Name],

I am very interested in the Administrative Assistant job at [Company Name] that I found on [where you found the job posting]. I have experience in administrative work and I really enjoy making sure an office runs well. I’m looking forward to the chance to be part of your team.

In my last job at [Previous Employer], I gained skills like managing schedules, preparing documents quickly, and making sure the office works at its best. I work well with different teams and I’m good at using MS Office and CRM software, which has helped make things run more smoothly and helped the business grow.

I once reorganized the filing system at [Previous Employer], which made finding information 30% faster. I would like to do similar work at [Company Name] to help with the quick pace of your work.

I like [Company Name]’s focus on both helping employees grow and working together. I am excited to bring my skills and experience to a place that values hard work and commitment.

I hope we can talk about how I can help with [Company Name]’s administrative tasks. I am available at [Your Phone Number] or [Your Email].

Thank you for considering my application. I am eager to support the team at [Company Name] and help with your success.

Best regards,

Frequently Asked Questions

What are the key elements to include in a standout cover letter.

A standout cover letter includes a personalized greeting, a compelling opening statement, evidence of your achievements, skills relevant to the job, enthusiasm for the role, and a professional closing.

Can you suggest a structure for an effective cover letter?

An effective cover letter typically starts with a header and salutation, followed by an introductory paragraph, 1-2 body paragraphs detailing your qualifications and fit for the role, and concludes with a call to action and formal sign-off. For instance, “I am excited to discuss how my experience as a digital marketer can drive growth for (…) Corp.”

How can I begin my cover letter to immediately grab the employer’s attention?

Begin your cover letter with an intriguing fact about yourself, a question, or a bold statement related to the job. You could start with, “Reducing customer churn by 30% at my last job makes me eager to apply these strategies to the Client Engagement Specialist position at your esteemed company.”

What are some innovative ways to showcase my personality in a cover letter?

You can showcase your personality by sharing a brief story that illustrates your passion for the field, using a conversational tone, or including an interest that aligns with the company’s culture. For example, “My passion for graphic design started when I redesigned a flyer for a local pet shelter and saw the impact it had on adoption rates.”

Could you provide a model of a concise yet impactful cover letter?

For example, “Dear Hiring Manager, your ad for a creative copywriter caught my eye. At (…) Agency, I increased client engagement for major brands through compelling copy—one campaign saw a 50% jump in CTR.”

What strategies can I use to tailor my cover letter for different job applications?

Research the company and position to include specific details in your cover letter. Use keywords from the job description and speak directly to how your skills and experience meet those needs.

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

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Do the research, start off strong, and emphasize your value.

• EM Elainy Mata is a Multimedia Producer at Harvard Business Review. ElainyMata

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Find a Job You Really Want In

There’s a lot that goes into writing a cover letter . If you’re new on the job scene, you’ve got to scrounge up some experience to include, learn how to make your writing readable to someone other than yourself, and you have to find out which mistakes to avoid so you don’t end up looking like a job-hunting rookie. Ugh, when does it end?

Here’s the deal:

Writing a cover letter can be intimidating, but it doesn’t have to be scary. In fact, there are many tips and tricks of the trade that can make your cover letter better than you ever thought possible. Lucky for you, we’ve got them all right here. You’re welcome.

Here’s everything you need to make your cover letter stand out in 12 easy steps:

1 Address Your Cover Letter to a Specific Person

Do what you can to find the exact name of the person who’s going to be reading your letter. This will make your cover letter more personalized, and they’ll appreciate that you took the steps to learn about who you’re writing to.

If the person’s name isn’t available directly anywhere in the job listing or on the company website, call the company and ask who the HR representative or hiring manager is for the position.

Never use outdated salutations like “Dear Sir or Madam” or “ To Whom It May Concern .” Using phrases like these shows that you didn’t do your homework and that you’re probably 100 years old.

If you’ve tried your best but haven’t been able to find the recipient’s name, you can use “Dear Hiring Manager” or one of its better-sounding alternatives .

2 Keep It Simple and Concise

Yes, it can be a challenge to describe how awesome you are within one page , but try not to go overboard. Cover letters should be a page or less, and the longer your cover letter is, the more you risk losing the employer’s attention.

Most hiring managers and recruiters agree that the ideal cover letter length is closer to half a page — these are busy people, after all. If you can say everything you need to say in 200 words, that’s great; don’t feel pressured to add more just to fill up space. 400 words is an absolute maximum, but sub-300 is the sweet spot.

If your cover letter is too lengthy, cut out unnecessary information and just leave in only the most important information.

3 Leave Plenty of White Space

You don’t want your cover letter to look cramped or overcrowded with information — this makes you appear to be sloppy and unprofessional. Include spaces between your greeting, the body of your letter, and your signature, and make sure to have appropriate margins (the standard 1-inch margins are fine).

A cover letter that’s tidy and concise is much easier to read than one that’s overloaded with unnecessary details. The hiring manager will thank you for not wasting their time.

4 Use the Same Font as Your Resume

Using a cohesive font with your application materials will make it look like you really have your life together. Using a clean, readable font like Times New Roman or Arial for your cover letter and resume will look neat and professional.

Font sizes should generally be 12-point, and you should avoid busy or distracting visual elements like underlined, highlighted, colored, or capitalized text.

Bold or italics can be used to emphasize key information or separate bullet point entries, but choose one or the other; don’t include both bold and italic text in your cover letter.

5 Don’t Just Rehash Your Resume

Your cover letter should complement your resume and specifically tell the employer how you meet their qualifications and what you can do for their company.

Regurgitating all of the information the hiring manager has already read on your resume is a huge waste of everyone’s time — including yours. Use your cover letter to focus on the specific skills that will benefit the company and provide a fuller picture of you as an employee.

Think of your resume as answering the “who, what, where, when” and your cover letter answering the “how” and “why.” That means your personality, work style , and unique perspective on how to get your job done should come through alongside your passion for the profession. That’s the kind of stuff you can’t find in a resume.

6 Open Strong

What better way to show off your candidacy than to highlight your most impressive skills from the very beginning? Describe your previous leadership positions, relevant achievements, and advanced skills in your first paragraph — this will ensure that you grab their attention as soon as they start reading.

If you’re not sure which of your many amazing experiences or skills to include , refer to the qualifications included in the job listing. When you show that you meet the employer’s top requirements, you’ll make them want to keep reading the rest of your cover letter.

7 Use Numbers and Statistics

Employers love to see numbers, and using statistics to illustrate the achievements you’ve earned with a company is a great way to show them that you’re focused on making an impact and getting results.

If you’ve improved employee participation in company fundraisers, include the percent increase. If you earned more money for your division than your predecessor, share the monetary difference. Using numbers will add value to your past work experiences, and make you seem more credible.

Numbers are your friend, even if you failed math repeatedly in college — we’ll just keep that our little secret.

8 Give Examples of Your Skills

Employers love stories — it helps them visualize you putting to use the skills you claim to have, and it makes you seem like you’re not just talking out of your ass.

Use a descriptive statement to show off a skill, like “I’m an expert maintenance technician with experience working on utility-scale solar fields,” and follow them up with a short anecdote:

“I have personally performed operations and maintenance on utility-scale, high voltage solar farms across the state, repairing and maintaining solar inverters and installing panels as needed.”

And just like that, you’ve made your cover letter more compelling. Way to go.

9 Customize Your Cover letter for Every Application

You should never use a generic, one-size-fits-all cover letter for every job you apply for. Employers can tell, and it basically just says “I literally could not care less about your company or the position.” Ouch.

Customize your letter for the specific job you’re applying for. Mention the company name, the title of the position, and directly address any of your qualifications that match the job requirements.

Your cover letter is your sales pitch to get an interview, so you’ll want to show what you can do for their company specifically.

A good way to make sure you hit all of the employer’s needs is by reviewing the job description and highlighting action verbs in one color and skills or adjectives in a different color. Then, look for ways to naturally incorporate that same language into your cover letter.

10 Leave Out Unnecessary Information

If a sentence doesn’t directly show off your candidacy for the job at hand, it’s not worth including in your cover letter. Never include personal information, and leave out your salary requirements unless the employer specifically asks for them.

Leave out details about leaving your last job , particularly if you were fired, and never badmouth any of your former bosses. Keep your cover letter focused on your credentials and make sure it stays professional.

11 Proofread, Proofread, and Proofread Again

There’s nothing worse than sending in a cover letter and realizing five minutes later that you spelled the company name (or your own name) wrong. Yikes, that would just be embarrassing.

Carefully proofread your letter, and even read it out loud to pick up any mistakes in grammar or syntax. You could even ask a friend or relative to look over it for you. If you can’t find a helper , we recommend reading your cover letter backwards — seeing each sentence in a different order does wonders for recognizing awkward phrases.

Whatever you do, just make sure to proofread your cover letter to avoid any embarrassing spelling or grammar mistakes. You probably won’t get the job of your dreams if your letter is addressed to Walt Fisney World.

12 Include an Email Signature

When you send in your cover letter, include a signature with your name, email address, and phone number. It shows that you’re interested in following up and makes it easier for the employer to get in contact with you. Simple as that.

You can also include a hyperlink to an online portfolio , personal website, or LinkedIn profile . That way, the hiring manager has a ready way to find out more information about you if they’re interested. Just make sure that any extra info you include directs them to a page you’re proud of, not a LinkedIn page with nothing but a headshot and 2 connections.

Final Thoughts

Cover letters can be tricky. You have to learn how to sell yourself the specific wants and needs a particular company is looking for, and you have to do so in a way that’s believable and compelling.

It sounds tough, but it’s not as hard as it seems! Follow these 12 steps and you’re sure to impress employers and land an interview.

How useful was this post?

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Maddie Lloyd was a writer for the Zippia Advice blog focused on researching tips for interview, resume, and cover letter preparation. She's currently a graduate student at North Carolina State University's department of English concentrating in Film and Media Studies.

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Home » 8+ Best Cover Letters That Stand Out Samples

8+ Best Cover Letters That Stand Out Samples

Want to write a Cover Letters That Stand Out A great cover letter can be the difference between getting an interview and being passed over. If you’re looking for how to write the best cover letter possible, you’ve come to the right place! Check out our free, downloadable sample cover letters below. Just click on the link to get started.Cover Letters That Stand Out

When it comes to writing a winning cover letter it company specific is all about taking the time to tailor your experience and skills to each individual job opportunity. In order to do this effectively, you should start by doing some research into the company culture and values as well as the specific role you’re applying for. Once you have a good understanding of what they’re looking for, you can craft a cover letter that will really stand out.

Table of Contents

How To write a Cover Letters That Stand Out?

A cover letter is an important tool to sell yourself to your next employer. Crafting a well-written and thoughtful cover letter can be the key to landing an interview. However, with so many different opinions out there on how to write a cover letter, it can be difficult to know where to start. The following tips will help you write a cover letter that stands out from the rest.

First, make sure to do your research. Each cover letter should be tailored specifically to the company and position you are applying for. This means taking the time to learn about the company’s culture, values, and what they are looking for in a candidate. When you have a good understanding of the organization, you can highlight how your skills and experiences align with their needs.

Second, avoid using generic or overused phrases. Your goal is to stand out from the other candidates, so use language that is specific and engaging. Avoid using clichés or hackneyed phrases such as “I’m a people person” or “I have a go-getter attitude.” Instead, focus on describing your unique skills and experiences in a way that will resonate with the reader.

Finally, don’t be afraid to show some personality. The cover letter is an opportunity to give the hiring manager a sense of who you are as a person, so don’t be afraid to let your voice shine through. Be sincere, enthusiastic, and positive, and let your personality come through in your writing. By following these tips, you can write acover letter that will grab the attention of employers and help you land the job you want.

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Stand Out Cover Letter Examples

To Whom Concern Is,

I am writing in hopes to obtain the position that you have available. After carefully reviewing the job posting, I feel confident that my skills and experience are a perfect match for what you are looking for.

Please find attached a copy of my resume for your review. I would appreciate the opportunity to discuss with you how I can be an asset to your team. Thank you for your time and consideration.

Enclosure: resume

Related: 07 Best General Manager Cover Letter Samples

Stand Out Receptionist Cover Letter

I am writing to apply for the receptionist position at your company. Based on the job description, I believe that I have the skills and qualifications that you are looking for in a candidate.

As a receptionist, I am responsible for greeting visitors and clients, answering phone calls, and managing scheduling. Have experience with handling customer inquiries, managing office supplies, and providing administrative support. I am a quick learner and have the ability to work well under pressure.

The confident that I would be a valuable asset to your team. I am eager to utilize my skills and experience in a role where I can make a positive contribution to your company.

Thank you for your time and consideration.

Related: Receptionist Cover Letter: 09 Sample & Examples

Cover Letter Ideas To Stand Out

I am writing in regards to the open position for _ . I saw your job posting on and feel confident that I am a qualified candidate.

In my previous role as , I was responsible for . This experience has given me the skills necessary to excel in this position. I am a motivated self-starter with a proven track record of success.

Also I am confident that I can be an asset to your team. I am eager to put my skills and experience to work for you. I would appreciate the opportunity to discuss this position further with you.

Related: 109+ Creative Career Objective for Video Editor ideas & Examples

Cover Letter To Stand Out

My name is and I am writing this letter to apply for the job that you have open. Based on what I have read and my research, I think that I would be a great candidate for this job.

I have attached my resume for your convenience.

In addition, based on what I know about the company and the job, I think that I could be a valuable asset to your team.

I am knowledgeable in the area of and I have a lot of experience with . In addition, I am also proficient in .Confident that I can use my skills to benefit your company.

The would appreciate the opportunity to discuss my qualifications with you in person. I will contact you next week to schedule an appointment. Thank you for your time and consideration.

Related: 7+ Professional Product Owner Cover Letter Samples

5 Things To Include In a Cover Letters That Stand Out

A great cover letter can be the difference between getting an interview and being passed over. When writing a cover letter, it’s important to include information that will grab the employer’s attention and show them why you’re a good fit for the job. Here are five things to include in a cover letter that will make you stand out:

• A brief introduction. Include your name, the position you’re applying for, and how you learned about the opening.
• A sentence or two about why you’re interested in the position. This is your chance to show that you’ve done your research and know what the company is all about.
• A brief overview of your qualifications. Include your relevant skills and experience, and how they match up with the job requirements.
• A closing paragraph. Thank the employer for their time, and let them know how they can reach you if they have any questions.
• Your signature. Include a handwritten or digital signature at the bottom of your letter.

By following these tips, you can write a cover letter that will make a strong impression on potential employers.

Related: What is Cover Letter? Complete Guide To Get any Job.

I hope you found helpful this blog. As we mentioned before, a well-written cover letter is your opportunity to show an employer who you are and what makes you unique. It’s also the best way to start making a good impression and increase your chances of getting an interview. If you need more help putting together a great cover letter, be sure to check out our other resources or contact us for assistance. Thanks for reading!

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How important is a cover letter? Very. Here's how to stick the landing: Ask HR

Johnny C. Taylor Jr. tackles your human resources questions as part of a series for USA TODAY. Taylor is president and CEO of the Society for Human Resource Management, the world's largest HR professional society and author of "Reset: A Leader’s Guide to Work in an Age of Upheaval.”

The questions are submitted by readers, and Taylor's answers below have been edited for length and clarity.

Have a question?  Do you have an HR or work-related question you’d like me to answer?  Submit it here .

Start the day smarter. Get all the news you need in your inbox each morning.

Question: I’ve always had trouble crafting a cover letter. It often seems redundant to the information in my resume. What is a good strategy for writing a cover letter? – Dierdre

Answer: Your No. 1 priority in your job search is to make you stand out among the sea of applicants. Start by personalizing your cover letter for the respective position.

Hiring managers are well-versed in spotting generic cover letters. Many don’t even mention the organization or the specific position. A cover letter customized for each role you apply to will set you apart from the other candidates.

Your cover letter should complement, not replicate, your resume. Resumes itemize employment information and qualifications, while customized cover letters provide an additional opportunity to tell your story and delineate your goals and intangibles. Cover letters should contextualize the value of the experience outlined in your resume.

You are essentially looking for a fit between your skills and personality to a defined role and work environment. A customized cover letter gives the hiring manager a preview of an interview. It signals that you are genuinely interested in the organization and discussing why you might be a prime candidate.

Remember to tailor the letter to showcase your relevant qualifications and accomplishments and project how you would fit in the role. Hiring managers look for people who will not only be a good fit but will also be an asset to their company for the long term. A well-crafted cover letter can demonstrate your potential value and fit for an organization.

I wish you much success in your career journey.

Work or school?: Should I accept a job offer while still in college? Ask HR

Poor job review: How do you respectfully disagree with a performance review? Ask HR

I enjoy my job, but the recent uptick in the cost of living feels almost like I’m taking a pay cut. What’s the best way to ask for raise without jeopardizing the good relationship with my employer? – Mack

Request for raises should not surprise most employers. However, you should be thoroughly prepared to state your case for a more competitive wage.

First, do your research. Examine market salary data and assess how it compares with your own. Be sure to factor in your experience, job duties, and education. Review similar job postings to gauge comparable starting salary information and perks or bonuses used to attract talent. Understand your organization’s compensation philosophy and pay merit increase process. HR can help you better understand their pay structure if it is unclear.

Be prepared to confidently justify your request for higher pay. Has your workload increased due to staffing shortages? Have you taken on additional assignments or roles and learned new skills or technology? If possible, quantify the value you have added to their business.

Especially given the state of the economy, be prepared for your employer to stand their ground and not make out-of-cycle raises.

Next, plan a meeting with your manager with an apparent reason for the discussion and a brief agenda to stay on track – craft written talking points for the meeting. Choose a time and date when your workload is moderate. Be sure to communicate your satisfaction with the job and the organization. Be open to feedback and ask for a follow-up meeting to discuss the final decision. Your manager will most likely need to consult with HR or their manager before making any pay adjustment decisions.

Remember, your employer may be unable to accommodate your request due to budget constraints. If a pay increase is not feasible, inquire if there are considerations for earning a raise in the future. Be prepared with alternative suggestions, such as learning a new skill or taking on stretch assignments. Consider areas where the company is struggling and make suggestions on ways you can fill the gap. Be creative.

Regardless of the outcome, remain flexible and open. Look at alternative perks, benefits, or bonuses instead of a base pay increase.

This article originally appeared on USA TODAY: How important is a cover letter? Very. Here's how to stick the landing: Ask HR

Our Trump reporting upsets some readers, but there aren’t two sides to facts: Letter from the Editor

• Updated: Apr. 03, 2024, 11:22 a.m. |
• Published: Mar. 30, 2024, 8:16 a.m.

Some readers complain that we have different standards involving Donald Trump and Joe Biden. (AP Photo, File) AP

• Chris Quinn, Editor, cleveland.com/The Plain Dealer

A more-than-occasional arrival in the email these days is a question expressed two ways, one with dripping condescension and the other with courtesy:

Why don’t our opinion platforms treat Donald Trump and other politicians exactly the same way. Some phrase it differently, asking why we demean the former president’s supporters in describing his behavior as monstrous, insurrectionist and authoritarian.

I feel for those who write. They believe in Trump and want their local news source to recognize what they see in him.

The angry writers denounce me for ignoring what they call the Biden family crime syndicate and criminality far beyond that of Trump. They quote news sources of no credibility as proof the mainstream media ignores evidence that Biden, not Trump, is the criminal dictator.

The courteous writers don’t go down that road. They politely ask how we can discount the passions and beliefs of the many people who believe in Trump.

Chris Quinn's recent Letters from the Editor

• Let’s hang it up on polling. In election after election, they get it wrong: Letter from the Editor
• Most of us readily acknowledge when our slip is showing. Why can’t Ohio politicians? Letter from the Editor
• I made a presentation Wednesday while wearing two different shoes. Read on to see how common that is.

This is a tough column to write, because I don’t want to demean or insult those who write me in good faith. I’ve started it a half dozen times since November but turned to other topics each time because this needle is hard to thread. No matter how I present it, I’ll offend some thoughtful, decent people.

The north star here is truth. We tell the truth, even when it offends some of the people who pay us for information.

The truth is that Donald Trump undermined faith in our elections in his false bid to retain the presidency. He sparked an insurrection intended to overthrow our government and keep himself in power. No president in our history has done worse.

This is not subjective. We all saw it. Plenty of leaders today try to convince the masses we did not see what we saw, but our eyes don’t deceive. (If leaders began a yearslong campaign today to convince us that the Baltimore bridge did not collapse Tuesday morning, would you ever believe them?) Trust your eyes. Trump on Jan. 6 launched the most serious threat to our system of government since the Civil War. You know that. You saw it.

The facts involving Trump are crystal clear, and as news people, we cannot pretend otherwise, as unpopular as that might be with a segment of our readers. There aren’t two sides to facts. People who say the earth is flat don’t get space on our platforms. If that offends them, so be it.

As for those who equate Trump and Joe Biden, that’s false equivalency. Biden has done nothing remotely close to the egregious, anti-American acts of Trump. We can debate the success and mindset of our current president, as we have about most presidents in our lifetimes, but Biden was never a threat to our democracy. Trump is. He is unique among all American presidents for his efforts to keep power at any cost.

Personally, I find it hard to understand how Americans who take pride in our system of government support Trump. All those soldiers who died in World War II were fighting against the kind of regime Trump wants to create on our soil. How do they not see it?

The March 25 edition of the New Yorker magazine offers some insight. It includes a detailed review of a new book about Adolf Hitler, focused on the year 1932. It’s called “Takeover: Hitler’s Final Rise to Power” and is by historian Timothy W. Ryback. It explains how German leaders – including some in the media -- thought they could use Hitler as a means to get power for themselves and were willing to look past his obvious deficiencies to get where they wanted. In tolerating and using Hitler as a means to an end, they helped create the monstrous dictator responsible for millions of deaths.

How are those German leaders different from people in Congress saying the election was stolen or that Jan. 6 was not an insurrection aimed at destroying our government? They know the truth, but they deny it. They see Trump as a means to an end – power for themselves and their “team” – even if it means repeatedly telling lies.

Sadly, many believe the lies. They trust people in authority, without questioning the obvious discrepancies or relying on their own eyes. These are the people who take offense to the truths we tell about Trump. No one in our newsroom gets up in the morning wanting to make a segment of readers feel bad. No one seeks to demean anyone. We understand what a privilege it is to be welcomed into the lives of the millions of people who visit our platforms each month for news, sports and entertainment. But our duty is to the truth.

Our nation does seem to be slipping down the same slide that Germany did in the 1930s. Maybe the collapse of government in the hands of a madman is inevitable, given how the media landscape has been corrupted by partisans, as it was in 1930s Germany.

I hope not.

In our newsroom, we’ll do our part. Much as it offends some who read us, we will continue to tell the truth about Trump.

I’m at [email protected]

Thanks for reading.

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