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7 Case Study Video Examples [Updated 2023]

Case studies are a valuable in video marketing, social media marketing, and sales. They make your features and benefits more tangible for prospects. And they help viewers digest and remember key points.

The question is, what does a good case study video look like?

Below, we give you answers in the form of our favorite case studies. We cover video content from giants like Freshbooks as well as SMBs like Moovs. But first, let's talk about...

What is a Case Study Video?

A case study video is a piece of content that shows prospects how others are using - and succeeding with - a product. They usually feature some or all of the following...

• A customer story
• Testimonials
• Use cases, e.g. helping sales teams drive more revenue for Sendspark
• Stats and figures
• Before/after stories
• Benefit-driven narratives
• Problem resolution scenarios

Case studies can be used to sell to a potential customer, help retain current customers, and more. They are easy to use across all channels; social media, email marketing campaigns , etc.

5 Features of Successful Case Study Videos

Case study videos, including the 8 below, tend to have a few recurring features. These are...

• They’re customer-centric . A case study video isn’t really about your brand. It’s about your customer, their story, and how the product figures in that story. 
• They cover important information . Viewers retain 9.5x more information when viewing videos ( WordStream ). That’s why it’s important to address key points, yourself or through customers, with case study videos. 
• They are mobile-optimized . 75% of all videos views come from mobile devices ( eMarketer ). You need to avoid small type, distant shots, and overwhelming images where too much is happening all at once. Record desktop ; think mobile. 
• They’re big on emotions . 95% of communication comes from non-verbal cues. Customers’ gestures, facial expressions, body language and voice tone all have a huge impact ( Inc.com ). Use them!
• They’re engaging . Make things fun. Create an exciting narrative around the customer story. Go through slides or shots without stalling to avoid dragging out the video.

Now let's dive into the actual examples!

7 Case Study Video Examples

1. freshbooks case study (sarah).

Case Study Type: Testimonial

This is a short, benefit-driven testimonial video. It features Sarah: an SMB owner using Freshbooks for 2 years. 

Sarah explains how she benefits from using Freshbooks. For example, she... 

• Gets an extra 12 hours each week
• Always knows who owes her money
• Can use the app from her mobile phone

Any busy entrepreneur can relate to Sarah. She turns dry accounting software features into attractive benefits. Her messaging is a lot more persuasive than anything Freshbooks could tell you. 

The main takeaway is that testimonials from happy customers add a new dimension to case studies. And asking for them doesn’t have to be hard; all you need is a free Sendspark account and the Request Videos feature. 

2. Slack Case Study (Sendie)

Case Study Type: Customer Success Story

In this video, Sendie - a hybrid company - has its COO, CPO, and CTO talk about Slack. They explain how the software helps them manage distributed teams and remote workers across time zones. 

The CTO talks about Slack enabling a virtual “open door policy” remotely. The COO covers asynchronous communication with partners and employees. 

The video itself is standard (if very well-made). What’s special is its timing. It was released at the height of the pandemic, when most teams were looking for new ways to collaborate online. This made it a valuable way to showcase how Slack can help remote teams work better. 

The takeaway is that using customers to address hot topics - like “how do we work remotely postpandemic?” here - makes for powerful case studies. 

3. Resource/Ammirati Case Study (Wendy’s)

Case Study Type: Video Infographic 

This video explains how Resource/Ammirate created a valuable app for Wendy’s. It covers: 

• App features (e.g. mobile payment)
• App user experience (e.g. nutrition-based orders)
• Value-adds (e.g. customized meal orders)

By showing off the app’s key features and benefits, Resource/Ammirati give viewers a taste of what they can do. 

What makes this app stand out is the visuals. Graphics, stats, and screenshots are all used to emphasize and imprint talking points. For example: 

The takeaway is that you don’t need high production values to create a visually appealing case study video. You can simply just a Google Slide presentation and go through it using Sendspark’s screen recorder feature - all for free. 

4. Zappos Case Study Video

Case Study Type: Combo Video

This video has a bit of everything. Zappo’s corporate history, customer service recordings, puppets... It’s all there. 

The one thing that really shines through is Zappo’s fun, helpful energy. You can tell the brand cares about serving customers and entertaining you with this odd-but-fun case study. 

We have two main takeaways here. One is that you can combine different video types to make a case study. The second is that being informal and letting your personality shine through can make for good case studies; especially in the B2C space. 

5. GoPro Case Study

Case Study Type: User-Generated Content Case Study

This GoPro case study combines customer testimonials with user-generated content. The result is a fun, fast-paced case study. GoPro is positioned as a gamechanging technology as we see early adopters use it. 

The takeaway here is to use a combination of product videos and in-person footage. Seeing people use a product in real-time offers a preview of what using it for yourself is like. 

The cool part is that creating UGC for digital products is very easy. All you have to do is request a video using SendSpark , asking customers to show themselves using the product. 

6. Google Ads (Princess Polly)

Princess Polly is an environmentally conscious e-commerce company. Their case study explains how they used Google ads to scale their business by appearing top of page 1 for target keywords. 

This video has a different feel to most of the ones on this page. Its focus is on warming up leads instead of introducing them to the product. Its talking points overcome objections while positioning Ads as the perfect product for e-commerce and SMB customers.

The takeaway is to use case studies to qualify leads, highlight benefits, close sales, and overcome objections - not just generate leads. 

7. Duda Case Study (Moovs)

Case Study Type: Feature Review

In this video, Duda customer Amir Ghorbani explains how they whitelabel the software to serve their 200+ customers. Unlike most case studies, this one focuses on features; not benefits. Amir goes through key features that made whitelabeling preferable to building in-house. 

This kind of video is useful when you’re deep into the customer journey. It helps close sales and warm up leads who are already in the sales pipeline. 

The takeaway here is that you can make feature-focused case studies to help convert leads into customers. User testimonials and product demos - or a combination of both - work well for that purpose. 

8. HubSpot with EZ Texting

Case Study Type: In-Depth Use Case

This video focuses on one person - Shawn Lucas, Director of Sales Operations - and one use case: sales. 

This makes this video unique. It’s a deep dive into one specific customer avatar’s needs and benefits. It’s highly persuasive - but only if your work is somehow connected to sales, marketing, and customer-facing operations. 

The takeaway is that you don’t have to make case studies with everyone in mind. Given how easy it is to create and upload videos, you can make a bunch of videos for different situations and target audiences. 

Now you know how big brands make case study videos. Use the examples above to inspire your sales team, improve video marketing efforts, and impress your target audience.

Just remember: you don't need a huge budget to get huge results from your case studies. All you need to get started is a webcam and a free Sendspark account .

With our software, you can put together beautiful, personalized videos that combine selfie shots and screen recordings. You can also ask customers to send their stories and testimonials in using the request video feature .

If you want to see more videos from cool brands, check out our article on prospecting video examples. Thank you for reading!

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How to Create a Case Study Video in 10 Steps (Plus 7 Top Examples)

Written by Samantha Ferguson

Last updated on 29th November 2023

In this article we’re going to take a look at how to create a case study video in just 10 simple steps.

More and more shoppers conduct extensive research before they make a purchase. The reasons are plentiful, everything from wanting to purchase from brands that have similar values to their own to simply wanting to get the best deal. But the fact remains that consumers are more conscious of where they spend their money these days. 

In fact, according to a study by Google , 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice . 

When potential customers are doing that research a case study video can really help your, well, case ! 

Case study videos help to increase trust and can ultimately result in more sales for your business. 

So, let’s take a look at how to make a case study video in 10 steps.

Article Contents

What is a case study video?

A case study video is a video that focuses on real customer success stories as a way to demonstrate the value of a company’s products or services. 

Here’s an example that we made with one of our customers: 

Case study video benefits

1. increase trust & credibility.

Brand trust is not something to be underestimated. According to a study by Accenture of more than 7,000 companies, trust is as important as growth and profitability when it comes to the financial health of a company. 

This is especially important when it comes to customers from younger generations. An American study from Morning Consult found that 42% of Gen Z and 30% of millennials do not trust the average American company and instead stated “ they have to earn my trust ”. 

One of the biggest benefits of creating a case study video is that it adds a level of authenticity and credibility to your brand which can increase trust among leads and help convert them into new customers. 

2. Relate to your customers

“ People buy from people ” might be an old saying but it seems more and more relevant as we move into an era where consumers are growing tired of faceless corporations and turning to influencers that they know and trust instead. 

According to a survey of 1,000 consumers by Sprout Social , 64% of consumers want brands to connect with them . And when they feel more connected to brands it results in a whole host of benefits: 

When asked to rank which channels brands should use to create the best opportunity to connect with customers, video came in 2nd place (beaten only by social media). 

Creating videos, especially case study videos that aren’t overly salesly, can really help you to relate to your customers and build a stronger bond that could encourage them to spend more, stay loyal, and give you positive word of mouth marketing. 

3. Boost sales

Case study videos basically showcase how amazing your brand, product, or service is by proving the benefits that you’ve given to one of your happiest customers. This is a great tool for boosting sales because it gives viewers someone to identify with and makes them think “ huh, if that happened for them then maybe it can happen for me. ” 

According to our Video Marketing Statistics 2022 , 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.

So it’s simple really. The more people feel confident in your brand, the more people are likely going to buy from you.

4. They’re easy & inexpensive to make

You can make a case study video with literally just your smartphone. All you really need is one of your customers talking to-camera and some simple editing software to cut it all together and maybe add a nice soundtrack. 

With video apps like TikTok on the rise and incredibly easy to use, you could even throw together a case study video on there! 

Of course, the better your video looks the more credibility you’ll have. It’s always a good idea to cut together some B-roll with your to-camera interviews to make your video more professional and engaging. But even with these additions, case study videos are still much quicker, easier, and cost effective than most other types of videos out there. 

5. Strengthen your relationship with existing customers

Last but certainly not least, creating case study videos can really strengthen your relationship with existing customers. 

When you reach out to a happy customer and they agree to take part in your case study video, that shows a lot of belief and loyalty for your brand on their side. 

The process of creating a video together could strengthen your relationship even more and could result in the customer becoming an even bigger fan of your company! 

How to create a case study video in 10 steps

1. decide on a goal.

First you need to define a goal for your video. Think about what you’d like the outcome to be. Of course, the answer is probably in the realm of “increase sales” because that’s the main goal for any business, but try and drill down deeper before you get started. 

For example, consider if there is a specific hurdle you’re trying to overcome. Ask yourself what is the biggest barrier to purchase that your product or service has – perhaps it’s that people struggle to see the value upfront or maybe think your product is okay but not a necessity for them – whatever the issues may be, try to use your case study video to eliminate those doubts. 

2. Identify your target audience

In addition to identifying a goal for the video you need to identify your target audience, and keep them in mind during the early stages of development.

For example, think about the following: What motivates your target audience? What’s important to them? What do they want to know? 

By keeping the answers to these questions in mind you’ll be able to craft your video to speak directly to your target audience and increase your chances of success. 

3. Choose the right customer

This one’s important! You need to decide which one of your customers would be a perfect fit for your case study video. 

This doesn’t necessarily mean picking your happiest, most complimentary customer. Now that you have your goal and target audience in mind you need to select a customer whose journey best fits the narrative that you’re looking to create. 

Approach your customer politely with an email or a friendly chat and ask if they’d like to be in your video. And remember to make it easy for them to say yes! Let them choose a time that’s convenient, offer to cover travel expenses (if required), and to really sweeten the deal you could always give them a discount code or free gift for being such a great customer.

4. Write a script

Your script will be the roadmap for your video. Of course, you don’t have to write everything down word-for-word – that’s certainly not what case study videos are about. Case study videos should be natural and authentic, giving customers time to speak about their experience in their own words. 

However, it’s still important to have a script that will act as a rough plan to help you guide the day of shooting and create the bare bones of a narrative for your video. 

For example, you’ll probably want the customer to start by outlining their problem before they found your company. Then explain how your company helped them, and finally round off with some key benefits. 

5. Add stats where possible

When talking about the benefits that your company has brought to the case study customer, stats and figures always help. 

This is especially important if you’re in the B2B space. Solid figures that show a clear benefit will make it easier for buyers to present your case study video to their employer and say “ we need this .”

You may find that your customer has done this research themselves already – as they may have wanted to calculate the benefit. If not, it could be a good idea to invest in some research yourself as tangible figures that prove the benefit of your product or service can really elevate the video and improve your credibility with viewers. 

6. Find the perfect location

The setting of your video can make such a difference to the viewer experience, so it’s important to find the perfect place. This could be your office, your customer’s place, or a neutral location. 

The location needs to tick two boxes – it needs to match the look and feel that you want to portray in your video and it needs to be convenient for everyone to get to. 

Most great testimonial videos will usually have a couple of establishing shots in there to really set the scene, so you shouldn’t underestimate the power of a great setting. 

7. Create a shot list

When you’ve decided on a location and you have a solid script , you can start to create a shot list.

A shot list is a document that maps out each scene that you want to see in your video. Here’s a quick and rough example: 

• Establishing shot of the building
• B-roll of the team eating lunch together
• To-camera interview with X person

A shot list is important because it will help your day of shooting go more efficiently. And it’s especially important if you aren’t going to be there and you’re handing over the responsibility to an external film crew.  

A shot list will make sure you get all of the shots you need for your video without forgetting anything. No one wants to forget an important shot and have to rebook the space and rearrange a date for everyone to meet again – that’s a lot of wasted time and money. 

8. Shoot your video!

The next step is of course to shoot your video! Set your cameras up, grab your script and your shot list and make sure you get everything you need. 

It’s also worth double-checking that you have everything you want on film before you leave. 

A top tip for this step of creating a case study video is to make sure your customer feels comfortable . 

The reality is, most people don’t feel comfortable having a camera pointed at them. You can help make things easier in simple ways, such as getting everything set up before they arrive. So all they have to do is sit or stand on their mark. 

Another way to make your customer feel comfortable is to break the ice first. Hit record and then talk about some normal things to calm their nerves. Maybe give them a couple of tries at introducing themselves. 

Patience is key here – if you give your customer the time they need to feel comfortable then your case study video is going to look 10x better! 

9. Edit your video

After the shoot comes the edit. If you’re new to the world of video you may be surprised at just how much of a difference editing can make. 

A great edit that cuts between different camera angles and shots, includes a fitting soundtrack, and maybe even some title slides or animations that help to emphasise certain points will really elevate your video. 

The main aim here is to edit your video in a way that will increase viewer engagement. You can work with a video company to help you create a professional edit or you could have a go at editing yourself! 

There are tons of apps available for all different devices. Check out our roundup of top video editing software to find out more.

10. Share your video

When you’re happy with your video it’s time to share it with the world. It’s best to create a specific landing page on your site for your case study videos, but the promotion of your  video doesn’t have to end there. 

Make sure you post your video in as many places as possible: Facebook, LinkedIn, YouTube. The more places you post, the more views you’re likely to get. 

7 Top examples of case study videos

1. wyzowl – uberflip.

We made this case study video with our great friends at Uberflip after we worked with them to create some marketing videos for their company. 

This is a relatively simple case study video that features different shots cut together while Randy (one of Uberflip’s co-founders) talks naturally about his experience with Wyzowl. 

We thought we’d include it on this list as it goes to show you don’t need lots of bells and whistles to create an authentic and engaging case study video. 

2. Google Ads – Chuckling Goat

It might be a bold statement but we’re going to say it anyway: this case study video is perfect! 

It has all of the ingredients you need to create an amazing video, from the gorgeous establishing shots at the start that drop the viewer into the world of Chuckling Goat to the light-hearted joke at the end. 

Instead of making Google Ads the focus, this video allows Chuckling Goat to tell their story before weaving Google Ads into the narrative naturally. 

The animated graphic that accompanies the growth Google Ads facilitated for the company is a great touch!  

3. Zoom – Customer Stories

Zoom showed with this fun, quickfire video that you don’t need to focus on just one customer to make a great case study video. Instead, they decided to include multiple customers. 

The result is a really cool and varied collection of benefits that Zoom has brought to different customers. 

Another nice touch is that all of the customers appear to have recorded their portion of the video using Zoom!  

4. Wyzowl – Oxford University Press

This is another case study video we created, this time with Oxford University Press. With this video, we added dynamic title screens and name cards to make the content more engaging and also easier for viewers to skip through if they want an answer to a specific question.

It’s also great that the animated video we made for Oxford University Press is featured in the case study video, along with the results that were achieved. 

5. Samsung – Superdry

This case study video is for Samsung Display Solutions so it has to look great – and it does! The opening timelapse of Norway is crystal clear and really sets the scene. 

As we get into the meat of the video, it’s great to hear what the Superdry staff have to say about the Samsung screens while we (as the viewers) get to see them in action.

6. Hubspot – Avison Young

One of the best things about this video isn’t part of the video at all. It’s in the title:  

Including the impressive results of Avison Young’s partnership with HubSpot in the title encourages viewers not just to click on the video but to keep watching in order to find out how that happened. 

In addition to that, this video does a great job of laying out the customer’s initial problem before introducing HubSpot as the perfect solution.

7. Claranet – Pets at Home

This case study video, while long, manages to keep viewer attention with help from a heartwarming soundtrack and clips of various cute animals. 

The video also uses animation to emphasise the role that Claranet has played in helping Pets at Home to grow. 

Final thoughts

Case study and testimonial videos can give your brand a HUGE credibility boost. If you want to create an amazing case study video like the ones seen in this article, head to our Testimonial Video Production page to find out more.

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Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. Here are 20 of the best.

To create the perfect customer testimonial, you need to ask the questions that people want answers to.

Testimonials are a proven way to market your brand, product, or service to new customers. Here are 27 stats that demonstrate the sheer power of testimonials!

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How to Create Highly Effective Case Study Videos

Case study videos and customer testimonials are a powerful way to highlight your customers' successes—along with how your company helps.

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study.

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. When properly executed, a case study video showcases the value of your work and helps grow your business.

What is a Case Study Video?

What are the benefits of case study videos, the 3 types of case study videos, how to make a case study video in 10 simple steps, where to use case study videos, 3 of the best case study videos to inspire you.

A case study video is a piece of persuasive content that businesses use to illustrate the value of their products or services, through the telling of real customer success stories. It’s a customer testimonial video that adds authenticity to your marketing efforts.

Successful case study videos:

• Include on-camera interviews with customers
• Show how your business solves a specific customer problem
• Use stats and figures to back up the customer’s story
• Focus on the benefits, not the features

They’re an incredibly important type of video to have in your arsenal.

Blake Smith, Vidyard’s Creative Director, deep dives into the world of case study videos, explaining what they are and how to make an effective one. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example customer testimonial video to highlight what goes into creating a good one.

Case study videos can benefit your business by raising awareness about what you do and attracting new customers. Here are some of the reasons you should consider creating a case study video:

They’re persuasive: Having your customers deliver compelling reasons why your product works is powerful. Video is a direct and persuasive medium; viewers retain 95% of your messag e when they watch it in a video, and only 10% when reading it in text.

They’re engaging: Your target audience is more likely to watch a short video case study than to read a text version of it. That’s because video marketing is more engaging. Most buyers prefer to learn about a product through video compared with any other medium.

They’re emotional: Video case studies deliver personal testimonials directly from your customers, which helps establish an emotional connection with the viewer. Connecting a human face to a story is powerful, and 95% of our decisions are subconsciously driven by our emotions.

They’re versatile: You can use a video case study across a variety of marketing channels, and you can even edit specific scenes and lines to use for other purposes, like for social media. Unless your products change drastically, case study videos offer evergreen content that stays relevant for years.

There are three main types of case study video that your business can produce, with different levels of complexity:

• Customer Testimonial: A customer testimonial is a straightforward, to-the-point video interview where you ask questions to the customer about their experience with your products. You’ll only need one shoot location and minimal editing to deliver a finished video.
• Customer Review: A customer review video is another simple but effective execution. Instead of focusing on a clear narrative, your customer can speak to specific features of your products, and how they benefited from using those features.
• Case Study Narrative: A case study narrative is the most complex type of case study video. It involves a mix of on-camera interviews with customers, B-roll visuals and can even include graphics and font treatments. It requires more shoot time and editing than the other video types.

With the correct approach and proper planning, your case study video can boost your sales and bring in new business. Follow these 10 steps to make a compelling case study video for your company.

1. Think Like a Potential Customer

The first step in creating a case study video is to develop a detailed plan with your target audience in mind. The more specific you can be in identifying the intended audience, the better prepared you’ll be to address their specific goals and pain points. Even if your product appeals to a wide audience, your case study should speak to one specific segment of that market.

2. Ask the Important Questions

Ask yourself what problem your target audience is experiencing, and how your business solves that problem. This will help you develop the key message of your video, and build a story around it. To help identify these problems and solutions, ask yourself questions such as:

• What do my customers care about?
• What do I offer customers that competitors don’t?
• Why do customers use my products and services?
• What do I help customers achieve?

3. Choose the Right Customer

Now that you have key messaging for your video, you can start identifying customers who suit the narrative you developed. The following criteria can help you narrow down your cast of possible characters:

• They should fit with the video’s target audience
• They should have a compelling, personal story to share
• They should be comfortable and engaging on camera
• They should have statistics to back up their story

Once you’ve identified a perfect fit, you’ll need to approach them with your request. When you approach a customer, be clear about what you’re asking them to do, ease their concerns and let them be involved in the process. You can also sweeten the deal by offering something in return: Maybe the B-roll you gather would be valuable for their own marketing efforts, for example.

Another option is to ask customers to record video testimonials on their own time, with easy-to-use software like Vidyard Chrome extension . That way they can shoot the video when it’s convenient, and quickly share the link with you.

Global human capital management (HCM) software company Ceridian, put the human impact of their products front and center in this case study video featuring the Blue Man Group.

Ceridian’s video does a particularly good job of using B-roll to highlight the creative nature of their customer’s business and explain the challenges they experience—along with how their product helps.

4. Plan Out the Story Arc

Case study videos need to tell a story. Developing a story arc helps translate your key messaging into a compelling narrative for viewers. A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. In developing your story arc, you should map out your video’s four main stages:

• Introduce the character: Identify the hero of your video. For a video case study, the protagonist will be your customer. Though the video may include more than one person from the featured company, choose one person to focus your narrative on. Your main character should be relatable and engaging.
• Identify the problem: Next, establish the story’s conflict. With a brand story video, the conflict is the pain point your main character experiences. It’ll make your case study more relevant to your target audience.
• Explain the solution: The solution shows viewers how your product helped the customer overcome challenges. While the narrative is crucial, you may also want to use statistics to back up your customer’s success to make the point even more persuasive.
• Provide a resolution: The resolution of your story should include next steps for the viewer. What do you want them to do next? Include a clear call to action at the end of the video.

5. Conduct Background Interviews

Before you start shooting, conduct background interviews with your customer. This will give you a better sense of the responses you’ll get on camera and how they fit into your narrative.

Conducting pre-interviews will familiarize your customer with the questions you’ll ask them, so they can hone their storytelling before appearing on camera. It’ll also help you perfect your list of interview questions.

Here are some questions to consider:

• What does your business do? Who are your customers?
• Where are you located? How long have you been in business?
• What challenges did you face before coming to us?
• Why did you decide to use our products?
• What differentiates us from our competitors?
• What’s it like to use our products?
• What’s it like to work with us?
• How have you benefited from using our product?

If possible, conduct your background interview(s) over video conferencing software or in-person. This will give you a good sense of how comfortable your potential subjects might be on camera and help you to choose people to feature in your case study video.

6. Write Your Script

You don’t have to be a professional writer to develop a script for your video. Using your story arc as a guide, build out a script that tells the story of your case study.

Introduce the character, give background information, outline the details of the problems they faced and how your product helped address those problems.

Stick to the point and use a concise, conversational style. After all, 68% of people prefer to learn about products and services through short-form videos.

Pro Tip:  Use Vidyard’s free video script timer tool to find out how long your script will be when you read it out loud (and edit accordingly).

7. Back it Up With Stats

While developing your script, identify areas where you can back up the story with hard facts. If your customer has statistics about how your product increased sales, drove conversions, or resulted in other measurable outcomes, include those numbers in your script.

Consider using graphs or other visual elements to highlight the figures on screen. Whether you get the customer to physically stand in front of a chart or you add it in post-production, this can be a great way to highlight the value of your offering.

8. Choose a Shoot Location

Where you shoot is a big part of the overall look and feel of your final case study video. Determine what location is best suited for the particular story your video will tell.

The shoot location may depend on your customer’s industry: If they work in tech, it probably makes sense to shoot in their office. But, if your customer works in a hands-on field like construction or community development, you might want to film outdoors to capture the action.

9. Develop a Shot List

Plan ahead by putting together a list of all the shots you’d like to record. For every scene in your script, identify how it should be shot. Your script can help guide your shot list.

For interview videos , you may want to try a variety of angles and shot sizes, from close ups to medium shots. Plan out B-roll shots as well, so you don’t miss any important content.

10. Sweat the Details on the Day of the Shoot

There are also a few key considerations you’ll want to remember on the day of the shoot, to make sure everything runs smoothly. Don’t forget to:

• Choose a quiet, well-lit location for your on-camera interviews
• Instruct interview subjects to answer your questions using full sentences, since the questions will be edited out of the final cut
• Gather a variety of B-roll footage that shows the shoot location, the character working, shots of your products in use, and more—it will come in handy when you’re looking to add interesting visuals to the final cut.
• Overestimate the amount of time you’ll need to shoot so you aren’t rushing to capture everything

Don’t have room in your budget for a full-out case study video? You don’t have to have professional camera equipment or the funds to visit a customer in another location to get the value out of this type of video.

Try asking happy customers to record a short testimonial video using their webcam. You can provide them with a list of basic questions to direct what topics they focus on.

Vidyard’s Chrome extension is a free, easy-to-use tool that makes creating customer testimonial videos a breeze.

Once you have a compelling final product, you’ll need to consider how to get it in front of your target audience. Luckily, case study videos are versatile pieces of content that you can use across a variety of marketing channels. Here are some options to consider:

• Embed the case study video on your website, either on the homepage or a dedicated case study page
• Include the video in a marketing email to send out to your leads
• Share the case study on your social media accounts
• Incorporate the video into sales pitches and presentations
• Expand your reach by promoting the video in a digital ad campaign

These three compelling case study video examples can help motivate you to create captivating testimonials of your own.

1. Zoom Testimonial from Zendesk

This is a great example of a well-produced, well-told case study narrative. It provides a good mix of interviews with customers and B-roll showing how they use the product. The interviews focus on problems the company faced and how Zoom solved those issues, rather than listing its features. The video is short enough that viewers won’t lose interest, but that it still tells a full story.

2. Google AdWords Case Study

This video is a great example of how getting out of an office setting can make for a visually engaging case study video. The main character is relatable and comfortable on camera. She’s great at telling the story of how Google AdWords helped grow her business and seamlessly includes stats in her narrative. The supporting cast of dog extras doesn’t hurt, either.

3. Slack’s Unique Take on the Case Study

If you still aren’t convinced that case study videos can be fun and engaging, this humorous example from Slack should do the trick. This is a different kind of case study video, because it’s fully scripted, but it shows how important it is to tell a strong, relatable story. The video does a great job of integrating Slack’s features and benefits into on-camera interviews. And it illustrates how a bit of humor can go a long way toward convincing customers to invest in your product.

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19 Stunning Corporate Video Examples And Ideas

Whether you’re talking to customers at the top of your sales funnel or new employees starting their first training day, and whether you’re sending video to investors or interested customers who have no knowledge of your products and services, video is a crucial component of your larger corporate strategy. Some business leaders believe the most successful types of corporate video begin and end in content marketing, but we’re here to challenge that idea. These corporate video examples show how corporate video is so much more.

In this article, we’ve compiled some tried-and-true corporate video ideas , along with some real-life examples to match. We think these ideas might just inspire you as you budget for your next video project, so take a look.

Ready to turn your corporate story into real ROI? Give us a call to learn more about how our business video strategy can take your content to the next level.

Types of corporate video: brand & company culture .

Among corporate video examples, the types below share big-picture messages with the goal of gathering bigtime results from viewers.

1. Life beyond work/work-life balance  

This is a new type of video that emphasizes healthy, balanced living that leads to healthy, balanced working. Brands like Dropbox (below) release “life beyond work” videos to showcase their employee benefits and acknowledgement of employees’ holistic wellbeing.

2. A day in the life, employee interviews

This type of video—which holds the potential to be one of our most funny corporate video ideas—advertises your company culture and day-to-day camaraderie.

Related: See the best video advertising examples we could find »

3. What we care about, mission statement

Like MF Shipping Group below, brands use mission statement videos to share their message with the world and craft a picture of value-centric work.

Learn more about the different types of explainer videos »

Product And Service Marketing Videos

As corporate videos extend from a company’s overall mission and vision to key products and services, explainer videos and other videos shown below can educate your audience effectively. Use them to cover audience knowledge gaps, generate excitement for new manufacturing processes, or even to address controversy.

4. How it’s made video

This classic type of video generally uses powerful b-roll footage and behind-the-scenes views of your operation to craft an exciting piece that helps educate and inspire.

5. How it works video

Like the example below that makes use of animated video production , a 'How it Works' video can be used to establish your thought leadership and expertise in a certain industry for viewers with all levels of interest in your brand.

6. Product explainer video

Similar to the “how it’s made” video featured above, this type of corporate video showcases a product in action. It’s especially useful for companies making new, pioneering products with features that an audience may have never seen before.

7. Product demonstration video

This is a chance to show your product being used by an expert. A great business video agency will often suggest you gather knowledge from a subject matter expert, then hire a voiceover artist who can share that information in an engaging manner—either way, this is a product demo with video and audio guidance to help the viewer along.

Onboarding & Training Video

The type of corporate video is for the new recruits to your organization, or for existing employees who have transitioned to a different role. Videos like this are a valuable chance to encourage employee retention, satisfaction, and engagement by investing in an important characteristic of your workforce: their collective knowledge.

8. “We love our job” video

The “We love our job” video is encouragement in video form. It’s best used as a bright declaration for new employees and those who might be nervous about starting out with your company.

9. Campus tour video

For brands with impressive offices or desirable on-location perks, this type of video—illustrated below by a French startup collective with an extensive campus—is a valuable way to perform a sort of virtual orientation for new employees.

10. Interactive training video

In keeping with our dedication to the power of interactive video, we often recommend interactive training video as a great way to test out your organization’s interactive storytelling capabilities. In this example, door manufacturer LaCantina creates a beautiful interactive piece that could be used both for training sales reps and enticing customers.

See this example of an interactive training video »

Conference & Tradeshow Videos

Tradeshow videos and conference video are useful when deployed before, during, and after corporate events. They offer a way to spice up conference content and create buzz around your brand’s initiatives.

11. Event promo

This type of video, shown before an event, is great for encouraging ticket sales and garnering more attendees.

12. Event hype video

As we show in our video for Pike Nurseries below, a video shown to employees during a company event can go a long way toward generating excitement.

Learn more about this video for Pike Nurseries »

13. Show summary video

Lastly, after an event, make sure those who didn’t get to attend understand the importance of your show by recapping important happenings in a well-thought-out summary video.

Project & Case Study Videos

Customers and stakeholders value the insight offered by case studies and project recaps. They inspire confidence in what your brand does by documenting what your workforce does every day on the job.

14. Before and after video

The before and after video is a trendy way to give viewers a satisfying look at what your company can do. The example below created a trendy timelapse before-and-after and got hundreds of thousands of views for it.

15. Client testimonial interview video

This type of video, driven by the words of your real-life clients, creates an atmosphere of trust within your brand.

16. Project overview video

This is a 30,000-foot look at one of your typical brand projects. It allows customers and members of the public to evaluate what you’re doing and get invested in the change you could bring.

Corporate Communications Video

Corporate communications and PR videos are valuable tools for fostering public trust, internal trust, and continued buy-in from important stakeholders. Consider one of the types of corporate communications video below to keep your brand image in the forefront of necessary discourse.

17. Investor relations – the year in review

For successful investor relations, consider an artful “year in review” video to share highlights of what you’ve accomplished during the fiscal year. This is a great way to inspire confidence and show investors you’ve put creative thought into the meaning of your brand’s projects and successes.

18. Investor relations – charity

Another angle of investor relations, consider making a video to highlight recent charitable efforts by your company. In conjunction with a meaningful mission statement video, this type of video can show you’ve taken action to support your values.

19. Merger explanation

A final type of communication is the announcement of a company merger. This example below, which explains a merger between Watson Pharmaceutical and Actavis, keeps an upbeat tone to emphasize the pride and excitement inherent in a sharing of resources.

The types of corporate video above are some of the most essential pieces of media to help you market your brand well. But they can do more than marketing: they can also foster quality investor relations, communication to the public, train employees, and so much more.

If you’re excited about any of the examples above and want more information on how to achieve the same,get in touch to discuss your corporate video idea. Call 404.873.6283 or fill out our form.

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Ultimate Guide to Case Study Videos in 2023

A case study (or three) may be the secret ingredient your video marketing strategy is missing. If the last time you heard ‘case study’ mentioned was the days you were slaving over your schoolwork, think again! Case studies, particularly when put in the evergreen and easily-accessible form of a video, offer your clients and potential clients a great way to understand the value-added nature of your brand, and build trust too.

Today the StoryXpress team dives in-depth into the world of case study videos, and how to make them work for you.

Wait- What is a Case Study?

In the marketing world, a case study means a detailed analysis of a particular marketing campaign, strategy, or initiative undertaken by a company or organization. You can also effectively use the case study format to illustrate in-depth how a specific product or service you offer gives back tangible value to your customers.

What marketing case studies share in common with the ‘boring’ style you may remember from academia is the process. You will examine the process, results, and impact of a marketing effort, service, or product in a particular context, often including information about the company or client who benefited, targets to meet, competition, and goals.

Case studies are a fantastic tool to illustrate how a specific approach was successful (or even unsuccessful, if you’re smart about presentation), and to draw insights and lessons that can be applied to others. While they were once only used in ‘in-house’ marketing education, today they can be a valuable addition to your marketing lineup, as well as further consulting and research to help companies offer their clients more.

How Can Video Case Studies Be Used in My Marketing?

Still not sure what we mean? Imagine yourself as the company bringing to life the very best HEPA-certified vacuum on the market. It’s new, it’s exciting, and it can revolutionize how your clients clean and enjoy their spaces.

Of course, you already have some smart marketing endeavors in place to get this baby launched. You’ve waxed lyrical about how revolutionary the product is.

You’ve spent time creating some humanizing behind-the-scenes video to show how strongly you and your team believe in the product. You have glitzy promo media in the bag. You have fantastic user-generated content lined up to show the impact it’s had on customers who’ve already trusted your product….

Hang on a moment!

If you’re still not sure how a ‘case study’ can be leveraged to help you market your brand, perhaps we should redefine it. Video case studies help the eventual viewer understand how something you did impacted the client you did it for.

With specific, tangible details, not marketing abstracts. Useful in-house to improve your services, yes, excellent for research, but also a potential goldmine for the marketer looking to showcase their brand to new people, too.

How to Leverage Video Case Studies Effectively

Now imagine your company can also bring to life a real, details-focused ‘study’ of how your new super-vacuum has enhanced clients' lives. Not merely a few lines of feedback here and there, but an in-depth look at a real-life situation and the very tangible solution you brought to the table.

Let’s imagine you sold this product to Johnny and Jane, star-crossed lovers, one of whom has terrible allergies, and the other who has a beloved dog. They desperately want to move in with each other to start their life together, but what are they to do? The dog is a precious and beloved family member, but you also can’t pitch up at work red-eyed and dripping every day.

Now imagine that, instead of simply telling your audience how your super-vacuum can help people like Johnny and Jane, you viscerally show them the impact you had on this specific pair, with real stories that will capture emotion and humanize your product as well as showcase its best features and potential.

The StoryXpress team is willing to bet you already care a lot more about the outcome for poor old Johnny and Jane (and Fido, too) than you ever did about a mere cleaning tool, right? And therein lies the marketing magic smart video case studies can bring to your table.

There’s three styles of video case study to consider- the long-form narrative, telling the whole story. And the shorter customer testimonial and review. Each will become a cornerstone of your video marketing strategies, so they’re worth investing in.

Why Choose Video Case Studies?

Of course, the traditional case study is written, and such readable media will always have a place in your marketing efforts. But the case study and video go hand-in-hand, and a video case study can pack a much more powerful punch.

Video is a powerful marketing tool because it can  communicate a lot of information quickly and effectively, while also engaging viewers emotionally.

Video is highly attention-grabbing, and can capture a viewer's attention quickly. It combines visuals, audio, and storytelling to create an immersive experience that keeps viewers engaged, appealing to all our senses and disseminating a message speedily.

Video can be used to build trust with your audience by showcasing the people involved, as well as your brand's personality, expertise, and values. Seeing real people and hearing their stories creates an immediate emotional connection with your brand.

It’s also a great way to explain complex concepts or products in a way that is easy to understand, making it perfect to demonstrate how a product works or showcase its features.

For marketers, video has been shown to increase conversions and sales. People are more likely to make a purchase or take action after watching a video than they are after reading text or looking at images, because of this deep impact.

Video can be easily shared on social media and other platforms, helping to increase engagement and reach. Videos that are entertaining, informative, or emotionally engaging are more likely to be shared.

So by opting for a video case study over other formats, you have the perfect vehicle to draw in your potential audience and help them see and understand the benefits of your products or services in a palatable, entertaining, and easily-digestible format.

Aren’t Videos Expensive?

Videos can be one of the most expensive (and time-intensive) content types to generate, but when well-planned and executed, they can also deliver fantastic ROI. While we’d all love to have a Hollywood budget to work with, however, that’s simply not the reality. Luckily, there’s a lot you can do to bring down your costs.

Planning well will always be your first step. Create a clear video marketing strategy and plan ahead to avoid any last-minute expenses or delays. This can help you identify areas where you can save costs, such as filming in one location or using a smaller crew. We’ll look at the right sort of footage for a video case study in a moment.

Ensuring you use the equipment at your disposal smartly helps, too. A good camera, tripod, and lighting equipment can go a long way in creating great videos, even without the fancy bells and whistles.

You may also be able to repurpose existing footage from previous projects, events, or other marketing campaigns to create new videos, helping to save time and money on filming and editing. Chances are you already have great promo footage to use in your case study video, so don’t reinvent the wheel needlessly.

While professional editing can be worth every penny, it’s also not always needed- especially for ‘behind the scenes’, personality-driven content like this. There are many affordable video editing software programs available that can help you create professional-looking videos.

Don’t forget the StoryXpress suite of tools, available at your fingertips! For example, our screen-grab tool could help you create data-backed visuals.

AI Offers Quicker, More Cost-Effective Case Studies

But what about ‘talent’? Well, for starters, in this specific format, real is always best. Why blow your budget on fake actors, when you can get the real Johnny and Jane on-camera to talk about their experience, and your real team to talk about the product?

You can also leverage the powerful abilities of text to video conversion to both speed up production time and reduce your costs substantially. All that’s needed is the script for your footage. It is uploaded to the program, and within minutes you’ll have realistic artificial humans, easily adaptable to speak compellingly to any demographic or need you have, to narrate the script for you.

You can even easily create multiple versions of the same script, better suited to niche aspects of your audience. The more powerful options on the market even allow you to add value by converting PowerPoint slides and other visual media to incorporate into the narrative.  

If you’re looking for a way to make video content faster and more cost-effective to generate, using AI video generators should definitely be on your to-do list.

By being strategic and creative with your video marketing efforts, you can reduce costs while still producing high-quality and effective videos.

What Makes a Successful Case Study Video?

Obviously, the aim of using video case studies in your marketing efforts isn’t to drone on like a research scientist and bore the pants off your audience! As with all effective video marketing, you need to create an attention-grabbing, compelling narrative that pulls the viewer in. Here are some components every successful case study video should have:

• Think like the customer, not the creator. Answer questions that matter to them, and demonstrate the value of your product or service.
• Tell a compelling story that engages the viewer and highlights the key elements of the case study. It should have a clear beginning, middle, and end, and should showcase the challenges, solutions, and outcomes of the case study. Going back to our earlier example, the focus of your new case study video isn’t how great your product is, but rather the heart-tugging power of how it could help bring Johnny, Jane, and Fido together for their happily ever after. To your viewers, a vacuum is a vacuum- but a touching story of overcoming difficulties together is what will make people keep watching to learn about yours.
• Leverage the power of customer testimonials, where the customer shares their experience and how the product or service helped them to achieve their goals. This helps to build credibility and trust with the audience. Don’t tell us about Johnny and Jane- let them speak directly to your audience for added impact.
• Show how you solve a specific problem. Your product may do many things well, but use your video case study to hone in on a specific unique selling proposition and elaborate on that. Don’t muddy the water with other things unrelated to the core.
• Instead of making this all about your product's features, emphasize the benefits it brings to the table.
• Include a mix of visuals such as graphics, charts, and animations to help illustrate the key points and make the video more engaging. Appealing to as many ‘learning styles’ as possible is always smart.
• Use stats, figures, and data to back up your claims. For all we are trying to appeal to the watcher, you don’t want to be making false claims, and you want to be able to demonstrate exactly what your unique selling propositions bring to the table.
• The messaging in a case study video should be clear and concise. It should highlight the key benefits and outcomes of the product or service, and how it can help the viewer solve their challenges. Don’t waffle- make the facts work for you.

Of course, your video should be well-produced with high-quality visuals and audio. A successful case study video should also include a clear call to action , such as visiting your website, signing up for a free trial, or contacting your company for more information.

Where Can I Use My Video?

Now you have this powerful marketing tool in the bag, what can you do with it? Rather ask yourself what you can’t, because the potential for your new case study is huge. Of course, it should make it to your website and socials, but can also be easily added to marketing emails, sales pitches, presentations , and digital ad campaigns.

With the power of video case studies at your fingertips, and StoryXpress to power up your creation game, you can take your video marketing to a whole new level- and reap the returns for your hard work, too.

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10 Best Case Study Video Examples You Can Copy to Build Trust for Your SaaS Business

• October 26, 2022
• Content Strategy

The play button is the most compelling call-to-action on the web. Michael Litt

Your SaaS business might be sleeping on an underrated approach to showcase notable success stories – case study videos. This claim is well-founded too!

A joint survey report by Vidyard and Content Marketing Institute, released in the fall of 2021, revealed that an overwhelming majority of content marketers believe that video has become more important to their organizations.

51% of the respondents shared that they use video to present case studies or customer stories. Moreover, 48% of respondents believed these videos produced the best content marketing results in the previous 12 months.

Moreover, according to G2 , 84% of marketers say video marketing improves lead generation. On the other side of the counter, 94% of users say that videos help them make purchase decisions.

Underutilization of Case Study Videos

However, many SaaS businesses need to pay more attention to the power of case study videos.

Why do we say so? While conducting extensive research for this content piece, we combed through dozens of SaaS websites and noticed fewer case study videos than traditional text-based ones tangibly.

Moreover, we have yet to find SaaS businesses habitually embedding such videos to supplement their blog-style case studies. This golden practice can improve the chances of Google indexing your case study video and encourage visitors to stay on your site longer.

Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!

But before you move ahead with a case study video to showcase the value of your work and grow your business, it will be beneficial to understand the building blocks of a case study video.

Elements of a Successful Case Study Video

Seven elements go into making a case study video, which can state having “hit the home run.” Let’s touch upon them briefly.

#1 – Compelling storytelling

It helps to present your case study video by incorporating storytelling frameworks. One such example is “The Hero’s Journey” framework. You can read our article on how this framework can help us decode why the Squid Game is so popular .

#2 – Relatable pain points

Your case study video is more effective if it highlights your ideal customer profile’s pain points. For example, a case study on software targeted towards small and medium-sized businesses will resonate more if it showcases related users who discuss their pain points and hurdles.

#3 – Backed with data

A case study video doesn’t have to be devoid of numbers! Armed with credible statistics, your clients can mention, as a “matter of fact,” the efficiency their business has achieved from your services – man-hours saved, reduced operating costs, and increased revenues.

#4 – Embedded with social proof

A case study video allowing multiple stakeholders to talk about your service adds to social proof. It’s contagious!

#5 – Video elements – script, music, visuals

A case study video allows you to add emotion to the storytelling. You have the leeway to add stage-appropriate sound effects and compelling visuals. This is an addition to your primary arsenal, the script.

#6 – SaaS product showcasing

A well-produced case study video also allows you to give your prospects a peek behind the curtains and showcase how your SaaS product looks and works.

#7 – Ideal duration

What is the optimal video length? Take it from the leading SaaS internet video hosting and analytics company, Wistia – 2 minutes is the sweet spot .

10 Best Case Study Video Examples You Can Copy

Now that we have established the vital elements of a case study video, let’s learn from some examples from the past twelve months. Additionally, we’ll explain why we chose to present the selected video case studies.

#1 – Tableau

#2 – slack, #3 – drift, #4 – canva, #5 – xero, #6 – grammarly, #7 – hubspot, #8 – salesforce, #9 – workday, #10 – dropbox.

In the Tableau case study video, viewers can delight themselves by viewing stunning visuals aided by tight-knit storytelling.

The case study highlights why the product is a perfect fit for solving the client’s pain point of visualizing constant streams of vast and disparate data. Their client’s goal is to deliver a superior customer experience. Viewers can easily understand how the data visualization software helped the client achieve their business goals.

The case study allows employees throughout the hierarchy to share how Tableau makes their work more efficient and productive.

The case study showcases snapshots of the software and provides actionable use cases.

The video wraps up in just over 2 minutes.

In the Slack case study video, one can see an authoritative thumbs up from Samsung’s Vice President of Framework R&D Group of its mobile communications division.

The case study discusses the pain points of using Slack alternatives like email and messengers. To support these claims, the client talks about the positive effects of adopting Slack, like smoother communication, a stronger organizational culture, and a boost in productivity.

The client inadvertently provides social proof of Slack and its credibility by mentioning it received adoption from a giant like Samsung since many other high-profile businesses vouched for it.

Viewers can also receive a walkthrough of the application and its custom use cases, such as creating topic-specific “channels” and creating bots.

This case study is shy of 5 minutes in length but an engaging and pleasant watch.

In the Drift case study video, target users can immediately relate to critical sales metrics that Drift helps to improve.

The customer discusses how Drift helped improve common pain points, such as the “engagement and connection with the customers and prospects” and “help in pipeline acceleration.”

Moreover, it provides a use case of Drift to better engage with customers and prospects in a highly personalized way.

To add weight to their claims, the client also shares increased sales figures after implementing the software (>$1 Billion) and improved response time by sales development representatives (<5 minutes).

It is a simple case study video with minimal post-production efforts.

The case study spans just under 3 minutes in length.

In the Canva case study video, viewers can immerse themselves in a fast-paced video filled with popping visuals.

The case study brilliantly captures the brand’s vibe and target audience.

Wondering how?

It showcases how the software allows small businesses and non-tech-savvy people to follow their dreams and be creative. Viewers also receive a walkthrough of the software to see how intuitive and seamless it can be to use.

The case study is a minute and a half in length.

In the Xero case study video, viewers can immediately identify the target audience of “accounting software for small businesses and their advisors.”

This light, breezy case study provides context around the client’s business and which offerings it is using from the Xero product suite.

The case study carefully mentions common pain points that the software resolves by stating features like “cloud-based,” “synchronization,” and “user-friendly,” which “helps to streamline operations and be efficient.”

The case study also gives an example of a typical use case by the client and the efficiencies it achieved (saving more than 200 man-hours per year.)

The case study is just under two minutes in length.

In the Grammarly case study video, viewers can learn from an appropriate user base, the client’s content marketing team, who advocate for its usefulness and efficacy.

The case study offers pleasing visuals and a soothing background score.

The client vouches for the software by allowing different employees to share how they managed to communicate the brand voice and tone in an intended manner.

The case study uses motion graphics to show how the software operates in real time. These visual cues are incorporated in parallel as employees share critical statistics about “style guide suggestions” from Grammarly.

Moreover, to provide concrete social proof, The client calls Grammarly an extension of their team.

The case study is just under three minutes in length.

In the HubSpot case study video, prospects can learn about the software’s capabilities and dependability in a crystal clear manner. The case study seamlessly narrates what prompted the need to adopt HubSpot, its onboarding, and its ensuing benefits.

The case study addresses common pain points faced by the client’s sales team – working in silos – to how HubSpot allowed them to “talk to one another” and ensure consolidation and simplification.

The client champions the ease of transition without requiring lengthy delays and hiring expensive outside talent. Moreover, a product walkthrough highlights the different features which have led to better user experience and dramatically driven product adoption.

Giving a confident thumbs up for HubSpot, the client also sheds light on how they aim to integrate HubSpot deeply in the future.

This case study is just over two minutes long.

In the Salesforce case study video, viewers can enjoy a fast-paced, well-produced case study of two business partners working together towards a common goal.

In addition to giving an overview of the vast scale of operations conducted by Dell, the case study spotlights the Chief Information Office and Chief Data Officer of Dell to lend authority to the case study.

The case study gives statistics on how many Dell employees used Salesforce at the onset of the pandemic—a whopping 150,000.

Employees at different levels of the organizational chart mention important aspects enabled by Salesforce – “structured processes,” making the “sales organization more productive,” “providing a 360-degree view of the sales cycle,” and “offering a single source of truth information at their fingertips.”

To add social proof, a senior Dell employee states that she works for “two companies” – since Dell and Salesforce dedicate themselves to achieving a common goal.

The Workday case study video is a noteworthy example of letting each stakeholder present an honest review of using a product or service.

This case study offers a pleasant viewing experience.

It establishes context around the client and the core issue of improving the experiences of students, faculty, and staff – fulfilling their basic “expectations.”

The case study gives a product walkthrough and presents a before and after picture. Then, stakeholders establish social proof by describing the software using terms like “integrated, accessible, responsive, and user-friendly.”

The case study is three minutes in length.

Consider the Dropbox case study video as a short film, if you will!

It utilizes beautiful storytelling and high production value to present the “rising from the ashes” effect of the software on a stagnating town.

With the odds heavily stacked against the “protagonist,” the case study provides context around the product’s adoption and subsequent dependency.

Aided with a product walkthrough, the client presents use cases of how the software helped lay the foundation for their small business and build and catapult it to success.

The case study ends poignantly, showcasing how the client and their local community thrived in trying times because of Dropbox.

The software helped them become “anti-fragile.”

This case study is just over four minutes long.

Parting Thoughts

To round up this piece, here are some important takeaways on publishing case study videos your SaaS business should consider implementing from the get-go:

• Establish from the outset how to implement the seven successful elements in your case study video
• Build relatability by shedding the spotlight on your ideal customer profile and presenting credible statistics of your SaaS product solving their common pain points
• Demonstrate how your product works using walkthroughs
• Bring out your creativity! Don’t underestimate the power of catchy visuals, sound effects, and tight-knit storytelling to drive home your point

Side note: Are you just getting started with making case studies? Consider reading our piece on 8 B2B SaaS case study best practices to get more leads and customers !

We are a content marketing agency that brings business, not just website traffic. We curate well-researched and engaging content as per your company’s requirements and philosophy because we believe in the power of meaningful information.

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Making Impactful Case Study Videos: A Deep Dive

Explore crafting impactful case study videos: narrative structure, production nuances, and post-production fine-tuning for resonant customer journeys.

As we journey through the complex landscape of video content, one format stands out for its authenticity and credibility: the case study video. Let's pull back the curtain and delve into what makes these videos such a compelling tool for marketers and how top-tier video production companies craft them for maximum impact.

The Power of the Case Study Video

At its core, a case study video showcases a company's solution to a specific problem and demonstrates the results achieved. But beyond the surface, it's a tale of transformation, with your customer as the protagonist and your product or service as the game-changing element. When done right, it's not just about numbers and outcomes; it's a narrative that resonates, persuades, and drives action.

Setting the Stage: Crafting the Narrative

The success of a case study video hinges on its narrative structure. Here's how it's done:

• Introduce the Hero : Start with the customer. Who are they? What challenges were they facing? Paint a vivid picture to create relatability.
• Present the Conflict : Delve into the pain points. This builds tension, gripping the viewer and setting the stage for the solution.
• Reveal the Solution : Enter your product or service. Showcase how it addressed the issues, but remember, it's not an overt advertisement. Keep it authentic and grounded in the customer's experience.
• Celebrate the Transformation : Highlight the results, both quantitative (like growth percentages) and qualitative (like improved team morale or customer satisfaction).

The Nuances of Production

To elevate your case study video, it's essential to get the details right:

Real Voices : Use actual testimonials. Scripted lines can't compete with the authenticity of a genuine customer recounting their journey.

Visual Storytelling : Use before-and-after shots, day-in-the-life sequences, or animated graphics to visually represent the transformation.

Subtle Branding : While the focus is on the customer's story, weave in your branding elements subtly, ensuring it feels organic to the narrative.

Fine-Tuning with Post-Production

Editing can make or break your case study video. It’s about refining the story, ensuring pacing, and enhancing with graphics or animations. And don’t forget the sound – background scores and sound effects add layers of emotion and can accentuate the message.

The Distribution Strategy

Once you've got a polished video, think about distribution. Where does your target audience hang out? LinkedIn might be perfect for B2B solutions, while Facebook or YouTube might cater more to B2C. Tailor your video's length and format based on the platform.

Wrapping Up

Creating a compelling case study video isn't just about showcasing results; it's about telling a story that captivates, convinces, and converts. By diving deep into the journey, understanding the nuances, and crafting a sincere narrative, you're not just producing a video; you're creating a testament to the power of your brand's solution. For marketers peeking behind the scenes, it's clear: an impactful case study video is equal parts art, strategy, and heart.

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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How to Make Killer Video Case Studies

Everyone loves a good story. Maybe that’s why video case studies are popular. Case studies are stories that give us insight, provide a behind-the-scenes look, and introduce us to real people at a real company. Many businesses use case studies to show how their products and services are making an impact on their customers. They can document new product development, or show how a company has made improvements, changed corporate culture, or leveraged resources for the benefit of a community.

We’ll explore every facet of video case studies, breaking down what they are, how to make them, and what makes a successful one. We’ll also provide you with case study video examples as well as tips for making effective videos that will drive results.

Key Takeaways

What is a video case study?

A video case study is a compelling audiovisual presentation that tells the story of how a particular product, service, or solution positively impacted a real-world customer or client. It typically features interviews with the customer, highlights their challenges and goals, and showcases how the featured product or service provided a solution and delivered measurable benefits.

Video case studies are powerful marketing tools, as they build trust, demonstrate credibility, and provide potential customers with real-life examples of successful outcomes, ultimately influencing their purchasing decisions.

What are the benefits of video case studies?

The truth is, consumers want more video content. In a 2023 study from Wyzowl , 91% of respondents claimed that they wanted more video content from brands. So why not give the people what they want? On top of that, using case study videos can offer several significant benefits for a business:

• Credibility and trust: Case study videos showcase real-life success stories, demonstrating that your products or services have delivered tangible benefits to satisfied customers. This builds trust and credibility with potential clients or customers.
• Engagement: Videos are inherently engaging and can captivate your audience better than text or static images. Case study videos allow you to tell a compelling narrative, keeping viewers interested in your content.
• Demonstration of expertise: Through case studies, you can showcase your expertise and industry knowledge. They establish you as an authority in your field and position your business as a go-to solution provider.
• Problem-solution narrative: Case study videos often follow a problem-solution structure, helping potential customers identify with the challenges presented and visualize how your product or service can solve their own problems.
• Personal connection: Including customer interviews or testimonials in your videos adds a personal touch. Prospective clients can relate to real people who have benefited from your offerings, making your brand more relatable.
• Versatility: Case study videos can be shared across various platforms, such as your website, social media, email marketing, and presentations. This versatility ensures that your success stories reach a wide audience.
• Measurable impact: Case study videos can include data and metrics that demonstrate the concrete results achieved by your clients. This evidence of ROI can be particularly persuasive.
• Lead generation: Well-optimized case study videos can serve as valuable lead magnets, attracting potential customers who are actively seeking solutions to problems similar to those addressed in your videos.
• Storytelling: Effective storytelling in case study videos helps create an emotional connection with your audience, making your brand more memorable and relatable.

Incorporating case study videos into your marketing strategy can have a profound impact on your business by fostering trust, engagement, and conversions while showcasing your expertise and the real-world benefits of your products or services.

Are there different types of video case studies?

As with any genre of film or video production, there are some commonalities in style and tone you’ll see as you delve into that genre. The same holds true with video case studies, where there are several common types you will encounter.

Product/Service Reviews

Purpose: Product or service review case study videos aim to provide an in-depth analysis of your offering’s features, functionality, and benefits. These videos offer an objective evaluation and often serve as informative resources for potential customers.

• Introduction: Begin with an introduction to the product or service being reviewed.
• Features and Benefits: Highlight key features and benefits, explaining how they address specific needs or pain points.
• Demonstration: Showcase the product or service in action through practical demonstrations.
• User Experience: Share real user experiences, feedback, and opinions.
• Comparison (optional): Sometimes, a review may compare your offering with competitors to illustrate its advantages.
• Conclusion: Summarize the review, emphasizing the overall value and why viewers should consider your product or service.

Audience: These videos are geared toward potential customers who are actively researching your product or service. They seek detailed information to make an informed purchase decision.

Benefits: Product/service review case study videos build trust and transparency with your audience. They offer an unbiased evaluation and help potential customers understand how your offering can meet their needs.

• Testimonials

Purpose: Testimonial case study videos feature satisfied customers or clients sharing their personal experiences and success stories with your product or service. These videos serve as powerful social proof, demonstrating real-world benefits.

• Introduction: Introduce the customer or client who will provide the testimonial.
• Problem: Describe the challenges or issues the customer faced before using your product or service.
• Solution: Explain how your offering addressed those challenges.
• Benefits: Highlight the specific results, improvements, or positive outcomes achieved.
• Recommendation: Conclude with the customer’s recommendation or endorsement of your product or service.

Audience: Testimonial case study videos are effective for a broad audience, particularly those in the consideration stage of the buyer’s journey. They provide credibility and build trust.

Benefits: Testimonial videos offer authenticity and credibility, showcasing real customers who have benefited from your offering. They help potential customers relate to others with similar needs and challenges.

Narrative Case Studies

Purpose: Narrative case study videos are storytelling-focused. They aim to engage viewers emotionally by presenting a compelling narrative that highlights a customer’s journey from problem to solution, often emphasizing the transformational aspects.

• Introduction: Set the stage by introducing the customer or client and their unique situation.
• Challenge: Describe the significant challenges or pain points the customer faced.
• Journey: Take viewers on the customer’s journey, emphasizing their struggles and emotional experiences.
• Solution: Reveal how your product or service came into play, providing a solution and sparking change.
• Transformation: Showcase the transformation or positive outcomes that occurred as a result.
• Conclusion: Conclude with a powerful message that resonates emotionally and reinforces your product or service’s role.

Audience: Narrative case study videos are particularly effective for creating an emotional connection with viewers. They engage a wide range of audiences, including those in the awareness and consideration stages.

Benefits: These videos go beyond showcasing features and benefits; they create an emotional connection. Narrative case study videos are memorable and can inspire action by demonstrating the profound impact of your offering on a customer’s life or business.

Each type of case study video serves a unique purpose and engages different aspects of your audience’s decision-making process. Depending on your goals and the subject matter, one of these case study styles should help you convey the message you’re trying to get across.

How to make a video case study

Case studies as a rule won’t necessarily follow an exact timeline or template, but in general, the following steps are typically part of the video case study production process.

1. Planning and Pre-production

Before diving into the video production process , it’s crucial to lay a solid foundation. Start by clearly defining your objectives for the case study video. Identify the specific goals you want to achieve, such as increasing brand awareness, showcasing product effectiveness, or driving conversions.

Selecting the right client or customer is a pivotal step. Choose someone who has a compelling story to tell and has experienced significant benefits from your product or service. Gather initial information about their experience and challenges to ensure they align with your goals.

Set clear goals and key messages you want to convey through the case study. These messages will guide the direction of your video. Assemble your team, which may include videographers, editors, and interviewers, and develop a production timeline to keep the project on track. Don’t forget to secure any necessary permissions and releases from your client and any individuals featured in the video.

2. Research and Interviews

With your pre-production work complete, it’s time to dive into the research phase. Conduct in-depth interviews with your chosen client or customer. These interviews should yield insightful testimonials that highlight the impact of your product or service.

During the interviews, aim to identify the pain points and challenges your client faced before using your solution. Document their journey in detail, from their initial struggles to the moment they found your product or service. Equally important is to capture how your solution addressed these challenges and the benefits it provided.

Supporting data and metrics are key to substantiating your case study. Collect relevant statistics, customer feedback, or any measurable results that reinforce the success story. Build a storyboard or outline for your video, which will serve as the roadmap for the narrative you want to convey.

3. Filming and Production

The production phase involves bringing your case study to life through video. Start by meticulously planning the video shoot. This includes location scouting to find suitable settings, setting up equipment, and assembling your production team if necessary.

Conduct interviews with your client to capture their story authentically. Additionally, capture B-roll footage that complements the narrative. Ensure that you maintain high-quality audio and visuals throughout the shoot to create a professional and engaging video.

Consistency in branding and style is essential. Your case study video should align with your brand’s identity and values. If needed, shoot additional footage to fill any gaps and enhance the overall storytelling.

4. Post-production

After filming, the post-production phase is where the pieces come together to create a cohesive and compelling video. Begin by reviewing all the footage and selecting the best clips that tell the story effectively.

The editing process is crucial. Arrange the footage in a way that builds a compelling narrative, starting with the problem and progressing to the solution. Add supporting graphics, text, and data to provide context and enhance viewer understanding. Pay close attention to enhancing visual and audio quality to maintain professionalism.

Incorporate music or voiceover, if appropriate and necessary for the narrative. Test the video for clarity and impact, and obtain feedback from stakeholders to ensure the final product aligns with your goals and objectives.

5. Finalization and Distribution

With the video edited and polished, it’s time for finalization and distribution. Add branding elements and a clear call to action that guides viewers on what to do next.

Consider creating different versions of the video, such as shorter snippets for social media and a longer, more detailed version for your website or email marketing.

Optimize the video for search engines if you plan to host it online. Set up a dedicated landing page or platform for hosting the video.

Develop a distribution plan that outlines how and where you’ll share the video, ensuring it reaches your target audience effectively.

6. Monitoring and Analysis

Once the video is live, your work isn’t over. Track key video metrics such as views, engagement (likes, shares, comments), and conversions. Collect feedback from your audience to gauge their response and make improvements for future videos.

Evaluate the video’s impact on your defined objectives. Did it drive the desired results, whether that’s increased brand awareness or conversions? Use this analysis to refine your future video case studies.

7. Post-Release Engagement

Stay engaged with your audience after releasing the video. Respond promptly to comments and questions on social media and other platforms where the video is shared. Encourage viewers to share their own experiences or thoughts related to the case study.

8. Case Study Promotion

Highlight the case study video prominently on your website. Incorporate it into sales presentations and pitches to showcase real success stories. Leverage the video in email marketing campaigns to engage with your subscribers. Share it across all relevant social media channels and communities, harnessing the power of social proof to influence potential customers.

By following these outlined steps, you’ll be well-prepared to create a captivating and effective video case study that not only tells a compelling story but also drives results for your business.

10 top tips for video case studies that succeed

Now that you have a solid background on the fundamentals of case studies and how to bring them to life in video, let’s dig a little deeper and discuss some of the keys to creating winning case studies.

Find an engaging story

Find a story with depth to carry the video. We have all been to movies or read a book where the plot is thin or non-existent. A video case study needs to have a plot. It can’t be business as usual; something needs to happen, or no one will care. Is there a problem that was solved? Did you find a better way to accomplish a task? Break into new markets? It helps if the story is about a company or individual whose name people know. Of course, that might not be possible. An interesting, smaller company or unique person can also be engaging.

Camera-friendly interviewees

Video case studies often include real people. The engineer or scientist who made an amazing discovery. The shop floor worker who found a better way to make a product. The customer service representative who solved a problem. People do great work, but can they be engaging on camera? Look for those who are excited to tell their story. Watch to see if they have good eye contact and answer questions concisely. Most people need some coaching, so be sure you have a professional interviewer. They will put people at ease and know when they hear that perfect soundbite.

Choose the right format

There are several formats that can work to make great case studies. Interesting interviews can carry a story by weaving them together. This requires a well-thought-out storyline and a producer who knows how to get interviews that tell the complete story.

A second option is to combine narrative and soundbites. We pick the most interesting soundbites and then write narrative transitions as needed. Narrative can be helpful because it shortens up and crystallizes what might be lengthy explanations by interviewees.

The final option is all narrative. This gives you complete control of the story and the video production supports it.

Great visuals

You know the old saying, “a picture is worth a thousand words?” It’s true. Sometimes it’s easy to capture visuals. People working on cool machines. A bustling office or factory. A time-lapse of something being built or installed. Think about the visual opportunities you have to support the content of the interviews. At CK and CO, we can help decide what to shoot… and how to “make video” when the settings are limited.

Use motion graphics

Some video case studies are about concepts or elements that cannot be seen. Take, for example, the transfer of data to the cloud. You can’t see it, but you know it happens. Motion graphics can illustrate things we can’t see or visualize complex processes and procedures. They can also spice up videos to make them even more appealing.

Impressive results

Viewers love “wow” statistics. As you tell your story, it’s important to share tangible results. For example:

Did you reduce costs by 30% or increase productivity?

Did you get a return on your investment in half the projected time?

Have you improved employee retention by 20%?

You get the idea. Brag about what you have achieved. Sometimes, it is too soon to know the results of your story. In that case, you might include a vision statement about what you hope to achieve.

High content. Short timeframe.

We live in a world where Twitter and Instagram have influenced how we consume information. Whether or not you use these tools the mindset today is, “give it to me now, give it to me fast and don’t make me think about it.” As a result, your viewers expect a video case study that provides high content in a short timeframe. Every word is important, and when coupled with great visuals, you can get your message across in far less time than you might think.

Create alternate versions of the same story.

Meaty stories beg for more time. The truth is that audiences vary in how much time they are willing to devote to a video. At CK and CO, we often create several versions of a case study using the same raw video. We might create a longer piece (5:00-6:00) for use in a face-to-face opportunity. That same video content can be cut down to a shorter video (2:30-3:00) for use on a website. One length does not fit all. If you have spent the time and money to capture the story, consider your options.

Tease your video case study

Just as filmmakers cut movie trailers to generate interest in a film, you can “tease” your video case study. We often pull short compelling soundbites and package them into media shorts. These :15-:30 videos end with a call to action to view the entire video.

Add a whitepaper

While it’s true that many people prefer video to print, don’t miss an opportunity. Create a short whitepaper to accompany your video case study. The whitepaper should not be a transcript of the video, but instead should complement it. This is the place for highly technical elements and background information that does not translate well to video.

Video case studies are an effective tool for engaging potential customers and telling your company’s story. So, consider how you might use them to tell your story.

Where to use video case studies

We discussed this briefly above in the “how to” section, but it’s worth revisiting in more detail. Once you’ve put the finishing touches on your case study video you need to get it out to the world. But where exactly should you be promoting it?

1. Your Website

Embed the video case study prominently on your website’s homepage or a dedicated landing page to make it easily accessible to visitors. Having a dedicated section or page for all your case studies can provide a convenient reference point for interested prospects.

2. Social Media

Share the video on your compa ny’s social media profiles, such as Facebook, Twitter, LinkedIn, Instagram, and YouTube. Optimize the video for each platform’s specifications, and actively engage with your audience through comments, likes, and shares to increase its visibility and reach.

3. Email Marketing

Include the video case study in your email marketing campaigns, especially when targeting segments of your email list interested in the topic. Additionally, use the video in email signatures to add a dynamic touchpoint to your email correspondence.

4. Sales and Marketing Presentations

Integrate the video into your sales pitches and marketing presentations. By doing so, you can provide real-world examples of your product or service’s success, which can be highly persuasive during client interactions.

5. Content Marketing

Incorporate the video into your content marketing strategy by using it in blog posts, articles, or other written content related to the case study’s topic. You can also create teaser content from snippets or excerpts of the video to pique the interest of your audience and direct them to the full video for more in-depth information.

These strategic placements will help you maximize the visibility and impact of your video case study across different channels and engage your target audience effectively.

Case study video examples worth watching

Want to see some effective case study video examples? We’ve put together a short list here with some key takeaways and tips for video case studies that might prove helpful as you look to create your next video masterpiece.

Video case study example 1

• Quick summary: Queen City Candy has a sweet history that spans more than three decades as a buyer, packager and reseller of candy and confections to customers throughout the world. But in 2015 the company began manufacturing candy – all thanks to Siemens automation.
• Why it works: The visuals help guide this video as the interviewees describe their challenge and how Siemens helped them discover a solution. It’s impossible to look away while colorful candy floats across the screen. Not to mention the impressive results, like a 40% increase in sales thanks to Siemens technology.
• Key takeaway(s): Outcomes and visuals are a critical component of any video case study.

Video case study example 2

• What do you do when your company name and identity no longer reflect what you do? You change your name and update your brand with a new look. But there is still work to be done. You need to communicate the changes to your existing customers and attract new ones once rebranding efforts are completed.
• Why it works: This piece uses compelling motion graphics and narrative to create a short, simplified message. It helps the viewer see that Marana group knows their struggles when it comes to breaking through the noise and getting their message to prospective customers. It then shares how Marana group can help.
• Key takeaway(s): Simple graphics and messaging are key to the success of this case study. A topic than can be complex to share is made simple thanks to motion graphics.

Video case study example 3

• Quick summary: Vibrant cities require reliable, convenient and comfortable transportation systems. Get a look at the Charlotte Streetcar and see how the 4-mile-long streetcar line connects the Historic West End through Center City Charlotte to the Elizabeth neighborhood. This Siemens Mobility project shows how transportation is the lifeblood of a community. 
• Why it works: With this case study, viewers understand how the Charlotte Streetcar is helping bring a city together – connecting diverse neighborhoods and making them more accessible for all. It also highlights the key features and benefits the city has come to appreciate from the Siemens Mobility Streetcar.
• Key takeaway(s): Customers are often your biggest promoter – if you have a project that has gone well, further build the relationship by sharing the story together with your customers.

Cynthia Kay

Cynthia Kay founded Cynthia Kay and Company media production 35 years ago. The company produces communications for organizations from Fortune Global 100 to small businesses. A graduate of Michigan State University, Kay holds a master’s in communications from Western Michigan University. She is the Past Board Chair of the Small Business Association of Michigan (SBAM) and the National Small Business Association (NSBA). Cynthia has been honored with many awards including numerous Tellys and Woman Owned Small Business Supplier of the Year from Siemens in 2018. She has been named One of West Michigan’s 50 Most Influential Women 5 times. She is also the recipient of over 30 broadcast awards from UPI, AP and other news organizations.

• Cynthia Kay https://thinkck.com/author/cynthiakay/ How to Make Corporate Videos More Interesting
• Cynthia Kay https://thinkck.com/author/cynthiakay/ Different Types of Animation
• Cynthia Kay https://thinkck.com/author/cynthiakay/ Video Production Process FAQ
• Cynthia Kay https://thinkck.com/author/cynthiakay/ Video Preproduction: Common Questions and Costly Mistakes to Avoid

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Corporate Videos: The Definitive Guide (With 17 of the Best Examples)

I think you’ll agree with me when I say:

Getting people to pay attention to your corporate videos can be really difficult.

But why is that the case?

It’s because the vast majority of companies are going about it all wrong! They fail to take just a few simple measures at the beginning that would make all the difference to the effectiveness of the product at the end.

‘But what are these simple measures?’ I hear you ask.

Well, that’s exactly what I’m going to delve into in this post:

The definitive guide to creating an animated corporate video that will rank with the world’s best!

Table of Contents

What is a corporate video, what are corporate videos used for, why are corporate videos important, how much does it cost to produce a corporate video, what is your budget.

• How Do I Find the Right Corporate Video Company?

What Art Style is Best for My Corporate Video?

Corporate video marketing and your sales funnel, hero hub hygiene video framework.

• 17 Examples of The Best Corporate Videos

A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organisation. Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing.

Corporate videos serve many functions. The most common are:

• Staff training videos
• Safety videos
• Investor and shareholder relations videos
• Content strategy overview videos
• Product or service explanation videos
• Executive proposal videos

The 2 most common types are:

Corporate Brand Videos

A brand video is a high-quality clip that promotes your business by embodying its message and ethos without overtly selling the viewer a specific product or service. It is a powerful way of boosting your content and staying ahead of the competition.

The general industry standard for producing a good corporate brand video starts at about £10,000.

Here is a great example:

Corporate Explainer Videos

An explainer video is a short clip that, more often than not, uses a narrator to concisely explain anything about your company, product or service. It is an extremely engaging way of communicating often complex messages to your viewers in a personal manner.

The general industry standard for producing a good corporate explainer video starts at about £5,000.

If you would like to read my definitive guide to explainer videos, you can do so by following this link .

Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate.

For production alone, the general industry standard for a corporate video starts at about £4,000 and can go into the tens of thousands. It depends on what you want. Factors that effect it include animation or live-action style and quality, video duration, and the calibre of the agency you work with.

What are the Goals for Your Corporate Video?

When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve. This makes it virtually impossible for a video agency to choose the best video style for you.

“When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve.”

So, firstly, specify measurable reasons why you want a video in the first place. It is not sufficient to say ‘to explain my product.’

Good examples would be ‘improve my conversion rates’ or ‘boost my social media awareness.’

The agency will then have some direction and (a good one) will perform brand/customer research to see why you are not already achieving these goals. With the findings, they will be able to outline the specific key performance indicators (KPIs) that will make the greatest positive impact on your business.

For example, ‘increase new customer sales by 15%’ or ‘get 25% more enquires through social media.’

This information is vital when it comes to choosing and creating each component for your business.

Your budget is intrinsically linked to your KPIs. So you should work out what your return on investment (ROI) would be if your KPIs were met.

For example:

If your KPI is to increase new customer sales by 15%.

• Calculate how many new customers that would be each year.
• Work out the lifetime value of each new customer.
• Estimate your ROI by multiplying the answer from step 1 with that from step 2.

Not only will this allow you to calculate a realistic budget, but it will also help prioritise work and demonstrate the importance of the video to stakeholders.

How Do I Find the Right Corporate Video Company for Me?

Here are some of my top tips for filtering down production companies, as well as building strong working relationships with them:

• Study their portfolios and reviews to see if they have experience making similar videos and if they have worked well with some reputable organisations.
• Collate a few examples to help convey the video you have in mind.
• If you want to meet them in person, search only for ones in your area. For example, ‘Corporate video company London.’
• Brief them thoroughly on your key messages and brand ethos.
• On first contact, if they are already offering you a quote based on basic features/length, know that they are looking for a quick sale rather than a true collaboration to achieve real business results.
• Talk to the creative director as well as the salespeople to build a compelling script.
• Trust what your instinct tells you when dealing with the team. Are they enthusiastic, responsive, grasping your message, etc.?
• Be open to their professional opinion.
• Be realistic with your schedule and budget.

If you would like a more extensive overview on finding the perfect video company , have a read of this recent article.

The art style for your video should be chosen logically, i.e. to match the video’s purpose, your calculated budget, the ethos of your brand and one that resonates with your audience , rather than based on a feeling, i.e. guesswork.

Beware of agencies trying to force more expensive and complex art styles on you unnecessarily. Despite what they might say, the artwork’s main function is to convey your message as clearly as possible.

Although expensive art styles can often equate to better business results when it comes to brand videos, for the most part this is not the case. In fact, high production value can often have negative results:

• It will make it more expensive and time-consuming to test and change the video once complete, reducing your ROI.
• It can distract from the key points in the video.
• The deadline could be delayed due to longer production time.

To conclude : a good company should present you with the art styles most likely to make your video succeed. And be able to back their choices up with hard data and evidence, like we do here at Spiel .

Generally speaking, whiteboard animation is the cheapest art style and 3D animation is the most expensive.

If you are making a corporate explainer video, whiteboard animation might suit your needs better as it is proven to hold an audience’s attention when portraying complex messages. If you are making a highly-visible corporate brand video, a more expensive style like 3D or motion graphics will usually work better as it will portray professionalism and impress.

You can learn more about the whiteboard animation style in this guide.

It is especially important that you are aware of the sales funnel when planning your video marketing strategy. This is the journey a prospect has to take to become your customer, often illustrated as having 4 main stages (shown below).

In order to maximise your marketing return on investment, you must consider how your corporate videos leverage each stage so as much people as possible reach the bottom (and buy).

A highly useful strategy to help you optimise your video content for your sales funnel is Google’s ‘Hero, Hub, Hygiene’ framework. In this post, I will give you a quick breakdown of how it works in relation to your corporate marketing videos, but, if you would like a more comprehensive understanding, you can follow this link .

Note: I will include examples for each of the three ‘H’ content types at the end of this article.

Hero (Attraction)

Hero videos are infrequent, high-impact and emotional brand promotions. The goal of them is to introduce your business to a large new audience or break it into a new segment.

They sit at the top of the sales funnel because the attraction stage is all about making your business known to new prospects and encouraging them to take a closer look. For that reason, they generally require the biggest individual investment of any video type.

Generally speaking, in order to achieves these aims, they:

• Are often built around an important event, product launch or serendipitous viral opportunity.
• Highlight what makes your business stand out with compelling storytelling.
• Are either one or a combination of visually stunning, shocking or hilarious in order to grab your audience’s attention and stay with them.

Given this, corporate brand videos are the best option to for your Hero content.

Hub (Capture) 

Hub videos are regular, cohesive pieces of content that keep your audience engaged by offering fresh perspectives on their passion points. The goal of these videos is to build brand awareness, trust and boost engagement and subscriptions for the new visitors brought in by your awareness content.

They are perfect for the capture stage of your sales funnel because they present you as an industry thought leader by competently answering any questions or objections people might initially have about your product or service. Even though they should ideally be released weekly, if you make them to a simple, easy to replicate formula, they don’t have to be a burden on your expenses.

When it comes to your corporate video campaign, customer testimonials, explainers and interviews with industry experts are perfect.

Hygiene (Attraction and Nurture) 

Hygiene videos (sometimes referred to as ‘Help’) make sure you are visible when people search questions and keywords relating to your industry online. By using Google to find these most searched terms, you can produce content that specifically addresses them. It is this rational approach that will get you onto the first page of Google.

These videos are both attraction and nurture because, on the one hand, they bring in new leads via online searches and, on the other, they curb any possible doubts that could remain with valuable and informative content.

For your campaign, product demonstrations and instructional clips are ideal for securing those conversions!

Now, here are 17 of the world’s best corporate video examples and what makes each of them so great:

Microsoft 

Multinational technology company, and one of the biggest corporations in the world, Microsoft released this 65-second animated video for their hybrid cloud infrastructure in 2014.

With a concise script and straightforward 2D animation, it proves that even globally renowned organisations can still benefit from a simple down to earth corporate video.

The effortless animation, with its varying shades of blue, elicits feelings of growth in order to get Microsoft’s message across effectively. But it is the script and voiceover combination that I believe makes this a great video.

The script succinctly outlines a complex problem, describes how Microsoft’s solution can solve that problem and reveals the benefits it would have on your business. Not only is it successfully translating complicated messages into a language a wide audience can understand, but it also does it with a calming and friendly tone of voice, giving what could feel like a daunting product a friendly and approachable feel.

Never underestimate the importance of script and voiceover in your corporate video.

Early in 2018, Latvian furniture design and manufacturer RIPO made this elegant corporate video. In just 2 minutes, it shows, rather than tells, the viewer everything they do, their brand ethos and what makes them a stand-out corporation.

Their choice to use English text on-screen rather than a voiceover narrator instantly opens this small Latvian company up to the world. If they decided to use a Latvian narrator, on the other hand, think about how many people online would instantly turn away thinking they are only offering a localised service.

As well as this, they cleverly combine sleek, minimal imagery with a tasteful electronic track that builds throughout the video, really hammering home the message that they are all about Scandinavian design and efficiency.

Coca-Cola 

In 2011, Coca-Cola created a 2-part content strategy video entitled ‘Content 2020’. Its combined length is 17 minutes and it was Coca-Cola’s strategic vision for the company’s future.

Formed of 9 chapters, it discusses, to name a few, their transition from creative to content excellence, their dedication to helping people and making their lives better and their enormous influence on popular culture.

Considering the fact that this is a corporate video created more so for their internal teams than for public viewing, it is an amazing fact that, at this moment, part 1 has almost 700,000 views on YouTube! A real testament to Coca Cola’s influence on marketing.

People look to them as a standard-bearer and rightly so given their continued worldwide impact and customer reach.

The art style of this video is also worth mentioning.

It uses whiteboard animation, an art style in which the viewer witnesses the story take shape by showing the artist’s hands physically drawing it. As mentioned already, if you need to explain something complex, this method is scientifically proven to be one of the most effective ways of engaging the audience.

Practicus 

Project management and consultancy company Practicus created this 73-second animated video in 2016. It is entitled ‘Another Way’ and is a great example of a corporate Hub video that could sit perfectly on their landing page.

Its sleek, simple and informative style compliments the brand’s collaborative message and gives the viewer a sense that Practicus is a straightforward, effortless and trustworthy company to work with.

This corporate video is labelled an ‘explainer’ because it does what it says on the tin: it explains what Practicus do and how they do it.

Besides the pure aesthetics of the animation, I really like how it matches the voiceover with abstract visual metaphors. For instance, when it says, ‘…help your business overcome any obstacle’, we witness a ball rotating in a maze until it finds its way out – a useful tool for solidifying points in the mind of the viewer.

Once you have a great script, think up clever ways of metaphorically representing its most important points and messages with animation.

Men’s Health 

Men’s lifestyle website Men’s Health released this attention-grabbing video back in 2014. With a title like ‘How a Bean Becomes a Fart’, the 63-second clip appealed to the child in us all and, for that reason, was certainly hard to ignore.

As the title suggests, it is an in-depth and surprisingly scientific breakdown of how our bodies process the substances that make up beans from chewing through to gas leaving ‘the backdoor.’ It is a great example of a corporate Hygiene video not aimed at advertising anything in particular but capturing curious people’s attention.

I like how the simple, flowing animation in this clip brilliantly portrays food moving through the body without offending the senses. Similar to the Practicus video, it achieves this by substituting more literal depictions with clever visual metaphors and adds to the overall playfulness of the clip.

Its power, however, lies mostly in the subject matter, which manages to be equal parts humorous, striking and, most importantly, relevant. Grabbing the audience’s attention and making them laugh is a powerful way of attracting them to your website to see what other entertainment value or information could be found there.

So, if the subject allows, think of similar ways to grab the viewers’ attention through surprise and humour. But always keep it relevant.

Japanese multinational motor company Honda created this high-impact corporate video for Honda India.

For a pure brand advertisement that doesn’t attempt to explain anything to the viewer, it is quite long at almost 4 minutes. However, that hasn’t had much of an effect on its popularity with over 50 million views!

Honda created an original track for this video, which, when sung over the various live-action scenarios, generates a lot of emotion and sentimentality around their brand. Ultimately, this clip achieves everything a great brand advertisement should by being memorable and showing the audience how Honda helps people every day.

Watermark 

Photo protection and branding app Watermark created this 1-minute corporate explainer video in 2016. Portraying a variety of characters with very different lives, the clip skilfully conveys the message that no matter what your individual need for online photo protection is, Watermark is the best solution available.

This is an excellent example of a simple 2D video made to increase brand awareness and build trust with customers by empathising with them and their goals – important when people are trusting you with their content protection.

Another thing I like about the video is its character design. A great job was done depicting the wide range of customers that use Watermark. Sometimes businesses can have a universal audience and it takes clever storytelling to portray it in a concise manner.

If your company requires a lot of trust from customers, get to know them as best you can and empathise with them within the story of your corporate video.

To celebrate Father’s Day, iconic American multinational automaker Ford released this 54-second, narrative-driven corporate brand video.

Done in a pop art style reminiscent of Roy Lichtenstein, it tells the story of a woman dressed as a princess for a children’s party get into a road traffic accent. Crying, with amused passers-by beeping at her, she calls her dad who races to the rescue in his Ford.

This corporate brand video is a huge departure from Ford’s usual image. They understand that animation and storytelling are powerful tools for steering businesses in a new direction when change is needed.

The off the cuff delivery of the voiceover combined with traffic and engine sound effects really makes the video feel real. And using a specific day of celebration gives Ford a reason to remind people that they are still as dependable as ever.

If there is a specific time of year that your business tends to hit a lull, pick a holiday or day of celebration that lies within that time and build your corporate video around it.

House Network 

Our video marketing agency , Spiel, created this 73-second corporate explainer video for online real estate agent House Network. The clip uses storytelling and visual techniques to explain just how easy it is to sell a house on their site.

By starting from the perspective of a 6-year-old child using the internet, the video instantly diffuses the complicated associations people have with the process of selling a house. Then, when the attention is transferred to the parents, the viewers’ automatic assumption is, ‘Well, if a child can do, it must really save a ton of hassle!’

The clever storytelling is appropriately combined with simple, childlike 2D animation and light and friendly music, to really reinforce its the message and give an all-encompassing theme to the video.

By including specific benefits from using House Network in the narrative, such as Mum and Dad saving thousands of pounds and booking a holiday or Tommy getting a new iPad, really personalises the video and gets the viewer imagining what they would do with the extra cash.

Building strong positive associations with your brand is always a sure way to boost your conversions. And if your product or service is in an industry usually deemed complicated, use storytelling and animation to depict its ease of use.

“Building strong positive associations with your brand is always a sure way to boost your conversions.”

Dissolve 

Stock footage and photo licensing company Dissolve created this brilliant video ironically titled ‘This is a Generic Brand Video’. It uses their own live-action stock footage to hilariously parody all pretentious advertisements everywhere.

It even won a Shorty Award for best use of social media in business to business marketing strategies and campaigns.

Making the viewer laugh is always a good tactic, so long as it’s relevant and actually funny.

This clip works so well because the script is written extremely well, it rings very true coming from the voice of the narrator and, while it calls itself ‘generic’, it is actually relevant to the business. So, hone your script, and hone it again, before moving on to production.

American Express 

In 2016, American multinational financial services corporation American Express released this corporate video entitled ‘Imagine What You Could Do’. The 45-second brand clip is designed to attract a more diverse workforce by changing perceptions about what it is they actually are: ‘more like a hybrid than a financial services company.’

The slick design of this animation is completely in-line with American Express’s brand aesthetic. The various shades of blue and white of their logo plus the colour of their gold card are strictly adhered to, building a strong and intuitive association between the video’s message and the brand in the mind of the viewer.

The fast pace of this video alongside an inspiring and upbeat track and voiceover portray an exciting and rewarding environment to work in. As opposed to what is generally imagined to be the case in the corporate financial sector.

If your business is breaking the mould in an industry traditionally perceived as uptight and formal, use the tools demonstrated here by American Express to build energy and excitement around it and change people’s minds.

In order to reinforce the association with your business, stick to your brand colours and aesthetic when working out the art style.

London & Country 

In 2015, the UK’s largest fee-free mortgage broker & adviser London & Country contacted Spiel to create a corporate video for their critical illness life insurance advice service.

The video uses real-world facts and compelling narrative to build a case for why it is vitally important that everyone gets critical illness insurance. The argument is so strong that in the end there is no denying that they are providing a truly worthwhile service.

The power of this video lies in its seemingly crazy, attention-grabbing opening statistic, that 75% of households have motor insurance, 73% have contents insurance and only 11% have critical illness insurance! Considering the percentage of us that will be diagnosed with a critical illness in our lifetimes, this is difficult to ignore and makes people want to stay for the rest of the video

If your business can be proven to provide a valuable and much-needed service through hard data and facts, gather them, select the most potent and put them up front and centre in your corporate video.

Slack 

In late 2015, cloud-based team collaboration tools and services company Slack released this eye-catching 1-minute clip. It is a great example of a corporate Hero video made to show off their brand to a wide audience.

With all the quality of a Disney production, this video uses CGI to portray a working office full of busy animals (presumably because they can’t speak) getting lots done by communicating through the office Slack system alone.

The calibre of the video speaks for itself. The viewer could be forgiven for thinking they are watching a trailer for a big budget feature film. So, it’s no wonder it currently has 16 million views on Youtube!

By showing each character’s Slack messages floating above or next to them, the video can portray with great excitement how a single message (spark of inspiration) can start a chain of events and get things done much more efficiently than emails or meetings.

There is no other style of video more worth splashing out on than your main corporate brand video.

John Deere 

John Deere, American manufacturers of agricultural, construction and forestry machinery, created this 3-minute video celebrating their rich and proud history.

After watching the clip, it is impossible to think anything about them other than that they are a highly trusted industry leader who have had an enormous impact on the history of their fields.

In the short time it takes to watch this clip, we learn about the entire history and ethos of the corporation, the range of products they sell and why these products are only going to become more essential in the coming decades.

If you have a strong and proud history, be sure to show it in your corporate video. It is one of the most powerful ways of building brand trust there is.

Parker Hannifin Corporation 

American specialists in motion and control technologies Parker Hannifin released this dramatic corporate video for their new motions system group.

The clip uses a combination of live action, 3D and motion graphics to show how, for the first time, they have brought together their hydraulic, pneumatic and electrical motion technologies to provide a vital service across a diverse array of industries.

With a theatrical score and an onslaught of stimulating visuals, including concepts for flying vehicles of the future, this video lets the viewer know that Parker Hannifin are at the very cutting edge of technology. Every aspect, from the movie trailer-like voiceover to the space rocket graphics, conveys a company at the pinnacle of their industry.

If, on the off chance, your company happens to deal with exciting new industries like space , take a page from the blockbuster movie trailer book and build a sense of awe and wonder around your brand.

“If, on the off chance, your company happens to deal with exciting new industries like  space , take a page from the blockbuster movie trailer book and build a sense of awe and wonder around your brand.”

Spotify 

Music streaming service, and household name, Spotify created this brilliant corporate Hero video back in 2011 when they were a little-known company.

The 64-second animation doesn’t need voiceover to tell us what they’re all about. With a hypnotic drum beat/lively jazz track from movie score composer Tobias Norberg , as well as some endearing character design, it gives the viewer no choice but to sit up and take notice.

This video was so effective because it builds a lot of anticipation and excitement around the company. It conveys an easy to get and use service that abounds in fun, excitement and possibilities.

Basically, it does what all great brand videos should do: embody the company ethos.

Remember, when it comes to your corporate brand video, strong visuals and sound design can say a lot more than words.

Barking Mad 

This is a good example of a corporate explainer video created by the team here at Spiel for Barking Mad, ‘the UK’s most trusted dog sitting service.’

The 1-minute video really speaks to their dog-owning customer base with a lovable, tail wagging canine, Max, doing everything dogs do, as well as some amusing things they don’t (wearing sunglasses and sipping a cocktail on a beach?)

The script has a strong narrative that succinctly explains why they are the best dog sitting service available.

When it comes to corporate explainer videos, the script is very important. A good scriptwriter will be able to take your brand and whatever it is you’re explaining and translate it into an engaging narrative.

• I hope this article has given you a better understanding of corporate videos and even helped get you started on your very own.
• Which of the corporate videos in this post speak best to you and your business? Use them as reference points in the first meeting.
• When approaching corporate video companies, remember to have your brand ethos as well as your goals and messages for the video clearly defined.
• Spend some time researching your sales funnel from a prospect’s perspective and ensure your campaign covers each stage sufficiently.
• Please feel free to leave any questions or feedback in the comments below. I’d be happy to get back to you.

If you would like to discuss a corporate video project for your business, you can contact us on 0208 798 2507

13 Comments

really informative ideas

Thanks Sparksight

Really like these new tips, which I haven’t heard of before, like the What are Corporate Videos Used For?. Can’t wait to implement some of these ASAP, Thanks for this information it is very useful for me and others .

hi thanks for the information

You’re welcome

Gives the perfect idea in making a corporate idea !

Thanks Sudeep

Wow this is really great article thanks for sharing this, we have also write on Corporate films

Very good point. A video can really help your business.

Such a great example of corporate videos. I really loved the things you have explained in this guide.

Thanks Axay

Thanks for this information

Thanks for sharing the useful tips for corporate videos. I manage a film production business, and my work making a quality video and visual assets, rather than just the moving image.

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10 Explainer Video Case Studies That Prove Their Effectiveness

Here are 10 explainer video case studies that show how animated explainer videos can help market any kind of business.

We’ve talked a lot about successful animated explainer videos . This time I’m going to talk specifically about how they’ve helped the businesses that use them find success. From raw numbers to sales success stories, read on to get exact examples with these explainer video case studies.

Interested in an explainer video?

Nobody likes doing household chores. But finding good, reliable help for those tasks has also traditionally been painful. In this animated explainer video for Varpet, bright colors and an engaging story take the viewer on a journey to a strong CTA.     The result for Varpet was monumental: 15,000 app registrations in one month, a 200% conversion rate, and a sizable venture capitalist investment.

Our collaboration with Yans Media lasted for 1.5 months. In the short time since then, we've already experienced a 10-15% increase in overall orders, as well as Play Store and App Store downloads. Additionally, our social media pages have seen a growth in followers and video views compared to the previous month's reports. Grigor Jlavyan,CEO of Varpet

If you have any connection to blockchain at all, you’ve heard of Solana . However, this wasn’t the case when they contacted us to introduce them to the world with an animated explainer video.

Working together with their team, we created a 75 second video that explains their unique sales proposition with creativity and excitement. It’s now sitting at 40k organic views and is the second most watched video on their channel and has surely been an integral part of their rapid rise to success in the tech world.

We're thrilled with the video. You successfully captured our brand's futuristic style and broke down the complex concept of our proof of history feature into an easily digestible format. Austin Virts, Head of Marketing

3. Drive Time

DriveTime is one of the largest car dealerships in the United States and at the beginning of a rebrand, so they wanted to launch a new campaign for their pivot.

We came up with the of creating a vibe similar to an old school video game to appeal to the demographic they wanted to target. The result? This first video launched their new campaign and has been viewed over 26 million times on YouTube alone!

Tatari developed a unique product that uses modern techniques to apply advanced analytics to more traditional TV advertising methods.

We created two videos for them to explain their features across multiple channels, including blogs, direct-to-client communications, and social media channels. As a result, they’ve established a better understanding of their product and benefits, and have announced an improved upsell.

6. The Watch Standard

Pre-owned luxury items can be a tricky business. Trust and confidence in who you’re working with is key. Working with The Watch Standard, we learned the ins and outs of the luxury watch resell industry. As a buyer of premium used watches, one of their biggest challenges is overcoming the fear of shady tactics that can sometimes be used by less reputable competitors.

We built a video around confidence, trust, and legitimacy, using their guarantees as a backbone, and adding visuals, voice over, and a tone that puts potential customers at ease.

Similar to Tatari, Cyclops is another company that applies progressive analytics to offline businesses. They use machine learning and AI to increase every aspect of sales and customer service for traditional brick and mortar stores. It could be a hard sell to convince offline businesses that advanced analytics are possible for them, which is why an animated explainer video works so well.

With a 2D animated explainer video, scenes can easily, effectively, and inexpensively shown in ways that are either impossible or extremely expensive in other formats like live-action or 3D. The successful result here is a difficult concept explained quite simply.

When working with a service or product that deals with sensitive issues, tone is the most important element. CaraKit is a service for women coping with major health issues like cancer. It’s a wonderful service, and marketing it requires a special touch.

Working with the founders, we developed a story to match a rough script they already had that properly aligns with what it’s actually like to be diagnosed with something serious. We wanted to be engaging, but never exploitative. Informative, but never inappropriate. We’re very proud of the result we worked together to accomplish, and hope you appreciate it as well.

They "got us", which we did not think would be easy given the nature of our work." COO of Carakit

9. Tourbuds

Tourbuds is another great example of how effective a 2D animated explainer video can be. In any other marketing format, a product about guided city tours would require live-action photos or video, causing the price of production to increase tremendously.

But using motion graphics, we have the ability to create a fun, informative video that accomplishes just as much, if not more, than a much more expensive live action video. Colorful characters also help, putting the viewer right into the action.

10. AdQuick

Here’s another company that launched with an animated explainer video. Back when we made this, they were just starting out. Now they have dozens of employees and are taking the traditional advertising world by storm with modernization.

Videos need to do different things depending on what stage they are in. With a company like Apple or Nike, you don’t need to spend time explaining what they are. Everyone already knows. But with a startup, it’s crucial to inform people of who you are, what you’re here to do, and how it can benefit them - all in the most memorable way possible. When it comes to a small business case study, that’s always important to keep in mind.

The video we got is truly world class and is something we will be trying to get in front of as many customers as we can. Based on the video, we are sure this will help drive growth. CEO of AdQuick

As you can see with these explainer video case studies, while a video can look good and be something you’d love to share with friends, what matters most in the business world is - is it actually effective? Big numbers and growth are always the end goal, and you can see just how much 2D animated explainer videos can potentially boost a business. If you’d like a free consultation for your own company, our expert strategists are always available for a free consultation .

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.

For dynamic content, add a rich text field to any collection

How to customize formatting for each rich text.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

text element using the "When inside of" nested selector system.

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How to Make Video Case Studies Without a Production Team

Find out how to create engaging video case studies — no filming or editing experience needed — and share the results on all your marketing channels..

Steve Norall • July 05, 2023

Producing video case studies can be a demanding process of storyboarding, scripting, interviewing, and editing with a Hollywood price tag that would quickly burn through the marketing budgets of most businesses.

We experienced the pain of shelling out tens of thousands of dollars for just one video , which is why we founded Vocal Video. With our platform, you can create an impactful, memorable, and versatile case study video quickly and easily — without the film crew, location scout, or suite of editing software.

Vocal Video case studies are clean, engaging, and easy to follow. Most importantly, our video production process foregrounds the authentic voice of a real customer as they tell the story of how your business helped them succeed. This connection can build trust and drive conversions more effectively than any expensive effects.

Check out this example from a Vocal Video user to see how effective our video case studies can be.

Here, we’ll explain how to…

Choose interview questions that generate the best answers for your videos.

Create a case study video in three easy steps.

Generate written case studies to use alongside your video and increase the return on your investment.

Publish and share your videos with your audience on your website, in social media posts, and through popular messaging channels.

Ready to get started? Sign up for a free Vocal Video account today to start making and publishing case study videos.

How to Make a Powerful Case Study Video

A great case study video has a relatable speaker, data to back up the claims they’re making, and a structure that shows how your company was key to solving the problem the customer faced.

One of the best things to say in a testimonial video is a three-act, “before, during, and after” account of how your business addressed a pain point your clients can relate to — and how you made a lasting difference. You can make this story easier for potential customers to digest by asking the respondent to speak about their experience at each stage of the process.

1. Address the Problem

When you’re planning your case study videos, start by asking yourself who your ideal customer is and what problems they face. Use this knowledge to prioritize which customers you ask to record a case study video.

If a lot of people are struggling with an issue, and there are few potential solutions on the market, your case study can be extremely compelling. To emphasize how beneficial your product or service can be, ask your respondent to explain the issues they were facing before they discovered your business.

Try questions like:

• What was the main challenge you needed to overcome with [your business]?
• What problem was your company dealing with before [your business]?

2. Present the Solution

Once you’ve established the problem that needed to be solved, you can show how your business was able to help the respondent.

Questions like, “How did [your business] help resolve this challenge?”, or, “Could you describe a time that [your business] helped to overcome this problem?” , are a good place to start.

You might also find it helpful to ask the respondent to talk about how easy it was to implement your product or how enjoyable it was to work with your team.

3. Prove the Results

This section of the video persuades the viewer that the respondent’s positive experience can be repeated. You should focus on how much better the respondent feels now than they did in the situation they referenced in the first part of the video. If they have a continuing relationship with your company, or if they’re now loyal to your brand, get them to mention it here.

Try a question like “What has been the most significant impact of working with [your business]?” to encourage a detailed and thoughtful response. In addition, you might ask them to describe their experience in three words (and explain why they chose those three).

Ideally, your customer will also be able to give data to prove how much your business has helped them. Survey results, quotes from management, or statistics about increased sales or web traffic can be extremely helpful.

Check out our guide to writing the best customer testimonial questions , watch our 7-minute explainer video , or read on to find out how case study video templates make the process easy.

Vocal Video: Video Case Study Creation Made Easy

With Vocal Video, you can create and publish a case study video in three simple steps :

• Customize a case-study-specific video collector to reflect your brand.
• Send the collector to the customers whose stories you want to share.
• Publish an automatically edited case study video (that you can lightly edit if you want) wherever you touch base with your audience (e.g., your website, emails, social media).

Let’s look at this process step-by-step.

1. Guide Customers through the Questions with a Video Collector

Vocal Video case studies and customer stories are built around authentic user-generated video content gathered with our customizable video collector. The video collector is the interface that will “interview” your customer and record their responses.

When you want to start collecting case study videos, head to your Vocal Video dashboard and create a new video collector for your campaign. Start from scratch or go to “New Video Collector” and choose from one of more than 45 industry-specific templates.

Example: B2B Case Study Video Collector

One of the best templates to use for case studies is the B2B Case Study video collector . The pre-set questions make it easy to create a case study with a strong three-act structure.

Vocal Video users keep coming back to this template to record their own videos because the concise questions encourage the respondent to give helpful details while staying on message and holding the viewer’s attention.

Other Video Case Study Templates to Try

As well as the B2B Video Case Study template, you can try out another testimonial or customer success story template to create different types of case study videos.

The Customer Testimonial Videos template asks clients to describe your product in three words, explain how it helped them, and compare it to other products or services on the market.

The Ecommerce Testimonial Videos template focuses on a customer’s experience with your product and your company.

The Employee Video Testimonials template focuses on how your company has helped your staff to develop in their careers. As another use case, this can also provide a useful success story for recruitment .

The Customer Success Story Videos and Sales Success Story Videos templates can produce case studies to motivate and inspire your team.

The template for B2B Review Videos invites the respondent to talk about the challenges your product helped them overcome and explain the most significant impact your service has had.

The Real Estate Testimonial Videos template is designed specifically for real estate brokerages and teams, and individual realtors that need testimonials or case studies from their clients to use on websites and social media.

2. Choose the Right Customer to Contribute to a Case Study

When you’re happy with your collector, send it to the customers you want to feature.

A good case study candidate is approachable and comfortable on camera, but they don’t need any special skills, experience, or equipment to contribute. We’ll generate a URL that takes them straight to the collector. They’ll be able to open the link and record their video on a mobile device or with their webcam without downloading or installing any additional software.

It’s best to ask for case study videos from clients you think your audience will relate to, people who have authority in your field, or influencers with followers in the same demographic as your target audience.

You can send the link by email, post it to your social media pages as an open call for customer stories, or use the link to make your video collector a permanent feature on your website that allows customers to record a case study video at any time. In the dashboard for your video collector, you can also add an incentive — like a discount or entry into a prize drawing — to encourage more people to record a video.

We recommend using a 3-touch email sequence to request testimonials from your happy customers.

• The pre-ask , where you introduce the customer to the idea of recording a case study video and let them know how quick and easy the process is with Vocal Video.
• The invitation , where you send the link to respondents who said yes and give a preview of the questions they’ll be asked.
• The reminder , to follow up with people who received the link to the collector but haven’t recorded their case study yet.

You can read more about our proven email sequence — including a full template text to use —  in the Vocal Video Help Center.

Whenever someone records a case study video, you’ll get a notification that the video has arrived, automatically edited and ready to share, in your library .

3. Edit the Videos to Add More Context and Data

Using Vocal Video to make video case studies means you can skip the time and expense of working with a professional editor to put your case study videos together. You won’t even need to install a video editor like DaVinci or Creative Cloud. Vocal Video makes the process quick and intuitive by automatically editing the video response and giving you easy-to-use tools to tweak the results.

With automatic editing, your case study video arrives in your library with:

• Your logo and brand colors to identify the case study with your company
• Question cards and animations for smooth transitions between scenes
• Text overlays to identify the respondent.
• Subtitles so the video can be viewed without sound, and the option of using a full AI-generated transcript to support the video
• Music from our selection of royalty-free tracks

Here’s an example of a video that shows the best video editing features in action:

Vocal Video’s editing suite also lets you change the way your video case study looks and sounds. You can reorder the scenes, add clips from other speakers, trim the clips, or try out different themes, colors, fonts, and music.

You can also use these editing tools to show the viewer extra data to back up the information your respondent has given.

When you click “Add Scene” in the video editor, you’ll have the choice of adding video footage from your files, a clip from another speaker who recorded a video with your collector, or a slide with text.

Text slides can give extra context to set up the beginning of your case study, or you can use them to show statistics, data, graphs, or surveys to prove the results your customer saw when they worked with you.

You can adjust the scene length — which is the amount of time the viewer has to read the information — and the text slide will be smoothly integrated into the video with our animated transitions to create a great video case study that makes a professional and convincing impression.

When your video is finished, you’ll be able to share it with your audience on social media, on your website, or with your mailing list (more on how to do this later) .

Generate Helpful Written Case Studies in Seconds

Our research shows marketing teams that use video testimonials see a significant lift compared to those who use written marketing materials alone. This being said, there are some great reasons to use written case studies alongside the videos you produce with Vocal Video.

For example, written case studies let you…

• Include quotes from customer stories in the printed marketing materials you distribute by mail or in person.
• Make the case study pages of your website more accessible for people using text readers
• Make it easier for people scanning your website to find the information they need.
• Include a cluster of keywords related to your product in a text that can be crawled by search engines, helping to increase organic traffic to your website.

With Vocal Video, you can access an automatically generated transcript to speed up the process of creating written case studies. This makes it quick and easy to generate a blog post, news item, or PDF of your customer’s story, letting you take a two-for-one testimonial writing approach to using your case studies in your marketing.

Every video arrives in your library with a complete, AI-generated transcript. You can edit the transcript in the Vocal Video dashboard before copying or downloading it to use on the platform of your choice. What’s more, Vocal Video’s localization ability means that videos recorded in 23 different languages can be transcribed in full.

As a final flourish, you can use your favorite line from the transcript as an eye-catching featured quote and present your case study as a video card. Our video cards are great for home pages, landing pages , signup pages , or testimonial galleries. The featured quote acts as a teaser to encourage people to watch the video in full, or as a summary for those who can’t watch right now.

Take a look at this video card with a featured quote from the transcript above.

Find out how to grab attention with testimonial cards in the perfect format for your website.

Use Vocal Video Case Studies at Every Point in Your Marketing Efforts

Case study videos are a versatile resource for your video marketing team. Because they use the authentic voices of your satisfied customers, they’re one of the best ways to convince potential customers of the benefits of your product and build trust in your brand — whether you use them on a permanent website page or in social media marketing campaigns.

With versatile options for sharing and embedding, Vocal Video makes it simple to share case studies on all your digital marketing channels.

Embed Case Study Videos on Your Website

Many B2B companies have a permanent case study section on their website. Take a look at the video examples in this case study gallery from Vocal Video users Atlas Cloud .

For each case study, Atlas Cloud seamlessly embeds the customer story they collected with Vocal Video on the webpage.

It’s easy to add testimonials to your own website when you generate them with Vocal Video, even if you’ve never coded before.

Once you’ve published a video from your dashboard, go to “Embed” and decide whether you’d like to embed just the video (as Atlas Cloud did above) or if you’d like to make a video card with a featured quote.

Once you’re happy with the preview, click “Copy Embed Code” and paste the code we generate for you into a new HTML block on the page where you want the case study to appear.

Remember, you can also copy and paste the full transcript of your video to create a dedicated case study website page.

Send High-Quality Case Study Videos to Your Customers’ Inboxes

To send your case study videos to your customers, publish the video and then go to “Share” to see your options.

Let’s start with sharing the URL for the public Vocal Video page where your video is published.

You can edit the URL and give the video a new title, or simply copy the link we generate for you. This is a great way to share your videos in marketing emails, newsletters, or on internal messaging platforms like Slack. When they click the URL, your customer will be taken to the public page, where they can watch the video in full and — if the subtitles are turned on — read the full transcript underneath.

You can see these features in action on the public page for this testimonial for Hexmodal .

Post Case Study Videos on Social Media

Vocal Video makes it easier to find new clients by sharing case studies with your audience on social media. After you click “Share,” simply head to Facebook, Twitter, or LinkedIn, write a caption to introduce your video, and post.

For example, the Product-Led Alliance shares Vocal Video testimonials from their employees as part of their LinkedIn marketing strategy.

If you would rather share your video case study as a Reel on Facebook, on your Instagram profile, on TikTok, or on YouTube, Solo, Team, and Pro Vocal Video plans also give you the option of downloading your videos to add to any of these popular platforms.

Vocal Video: An Easy and Affordable Case Study Video Solution

With Vocal Video, you can create beautiful and compelling video case studies to increase brand awareness and reflect the value you bring. Our templates and customization features create videos with the structure and data that makes professionally produced case study videos stand out, giving you a polished and effective marketing tool without the associated price tag.

With Vocal Video, building case studies to use in your video marketing strategy is as simple as:

• Choosing from one of our customer success story templates to guide your customers through the recording process.
• Customizing the video responses to clarify how your product helped the customer.
• Sharing effective case study videos across all your platforms, in a variety of beautiful formats, to reach a wider audience.

Sign up for a free Vocal Video account to create convincing case study videos today — no credit card required.

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Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

7 Video Marketing Case Studies You Must Look at

• Video strategies
• Trends & Insights

Nupur Mittal

Gurus on the internet will give you 100 reasons why you should use videos. But we’ve personally seen so many video marketing campaigns fail due to poor implementation.

To achieve success with video marketing, you need to do it right.

To inspire your campaign, I’ve put together seven successful video marketing case studies showcasing how different companies have used videos to hit their KPIs.

Let’s dive in.

7 amazing video marketing case studies

Let’s deep dive into some of the companies which are crushing it with video marketing.

The list includes:

1. Ava Estell

2. dollar shave club, 5. coca-cola.

Industry: Skincare

Ava Estell has become a leading brand focused on making people more confident in their skin tone. The brand caters to people with darker skin complexions and specific skin concerns . Ava Estell had two challenges to overcome:

Reduce their customers' research time by showing them the benefits their skincare products can deliver.

Use video content to create an interactive shopping experience without impacting website speed.

How has Ava Estell resolved these challenges using Videowise?

Ava Estell used Videowise, an eCommerce video marketing platform , to embed existing product videos on their Shopify store without any impact on page speed. These videos showed detailed product information (such as skin conditions they're for, before and after results of using their products, etc.), and each video was linked to their product pages.

Apart from product videos, they also used customer testimonial videos and video reviews to build trust among potential customers. They didn't stop there. With Videowise, the team imported Instagram Reels and TikTok videos and used them on their site, taking an efficient approach to video marketing.

The results

The Ava Estell team built trust among their audience by creating and using existing videos related to their products. The results they derived using Videowise are as follows:

They have generated more than £743K at an average conversion rate of 7% since February 2022.

Their conversion rate jumped up to 21% after embedding interactive product videos in their Shopify store.

Their on-site engagement was up 15.67%.

Don't limit your video content's reach by keeping it on one platform. Repurpose it or do cross-channel promotion to bring it in front of your audience.

Focus on the ultimate benefit but also related benefits. For instance, Ava Estell didn't just show the benefit of their product but also educated their audience by creating informative videos related to skincare concerns.

Intriguing? Read the Ava Estell complete case study here.

Industry: Retail

Dollar Shave Club started by selling razors for $1 and now offers services from head to toe. Basically, they help their customers groom well.

Dollar Shave Club has established its brand image as fun, clear, and witty, which is clearly evident across all its video marketing campaigns. They focus on delivering their message in the most subtle and relevant way possible.

For instance, in many videos, they use a scenario to build a narrative which is also a pain point for their potential customers. Then, they pitch their products.

Here's an example of one such video:

A glance at their YouTube channel will show you that the team has created different types of videos: From how-to groom well to product-led videos, there is a mix of related videos.

Their short video marketing strategies have earned them a subscriber base of 39k+ and thousands of views.

A strong understanding of your audience is crucial, as humorous content that works for Dollar Shave Club might not work with your audience.

Not every video you post will generate leads or engagement as you desire. Experiment and double down on videos that do.

Industry: SaaS

Ahrefs is one of the best search engine optimization (SEO) tools on the market. It initially started as a backlink analyzer and is now a full-fledged SEO tool. From keyword research to website organic ranking tracker, this search tool has become integral to every marketing tool stack.

Ahrefs uses YouTube marketing to create engaging video content such as explainer videos, product-led videos, and how-to videos related to SEO and content marketing. The majority of these videos aim to educate anyone starting out in these niches or who wants to boost their skills.

Apart from delivering value to their audience, the Ahrefs team has mastered the art of engaging their audience with a few tricks:

Creating consistent and eye-catching YouTube video thumbnails consistent with their brand voice and color. (The orange and blue color theme with Ahrefs standard font is easily recognizable)

Each thumbnail has a human face, which attracts more users.

Using short yet descriptive titles that give a gist of what the video will discuss.

Apart from delivering unique videos, Ahrefs strategically interlink relevant videos to their home page to drive traffic from one medium to another. (Notice how they've used the same thumbnail in their blog post)

This video marketing strategy and putting their audience first has made them reach a subscriber base of 418k over the years, with each video generating thousands of views.

Don't underestimate the power of consistent branding, compelling video thumbnails, and eye-catching titles. Before your audience consumes your videos, they need a strong reason to watch them. All these nuances are the key to building that strong hook.

Create videos that cater to audiences at different stages in the marketing funnel by studying your audience deeply. Even though it might not generate leads, this approach will build brand authority.

GoPro is a camera company that sells action cameras and software, and equipment. Professional photographers, sports professionals, and outdoor enthusiasts are the company's main target audience.

GoPro has cracked the code of creating thrilling and entertaining videos that create an immersive experience for the viewer. The majority of their videos are user-generated, meaning they're offering real experiences and insights to their potential customers - the ultimate form of social proof.

I was hooked throughout these 2:45 minutes of this person jumping off the cliff; completely nerve-wracking and captivating.

GoPro continues to invest in challenges to involve their community and promote their products. Their 2018 Million Dollar video marketing campaign was one such success. They chose to reward the winning creators with $1 million for creating highlight reels for their Hero7 Black camera series. It received 25,000 submissions, out of which 56 creators from 22 countries were selected. They not only engaged a large audience but also amassed 3M+ views across social media.

Have a sneak-peak at their challenge highlights. (How can you not find this content engaging?)

Zero in on user-generated content as you'll involve your audience, building trust and brand authority.

Keep your brand's values and messaging at the core of every video you create.

Coca-Cola is a multi-national brand serving carbonated soft drinks across the globe. A variety of drinks are offered by the company, including Diet Coke, Fanta, Sprite, and others. The brand's mission revolves around creating moments of happiness in people's lives, which can be seen reflected in many of its video campaigns.

Coca-Cola has powered its video marketing strategy by focusing on creating a personal and emotional connection with its audience. Their videos focus on two things:

Emotional storytelling

Coca-Cola focuses on evoking strong emotions by building a relatable narrative that connects its audience with its campaigns. 

For instance, their Share a Coke video campaign launched across the globe in 2014 aimed to promote shared happiness by encouraging people to share their Coke with others. The campaign was so successful that another variation was adopted in the US -- Share a Coke and a song . (How can you not buy a Coke with your favorite son's lyrics on it, right?)

Paid collaborations

The Coca-Cola brand collaborates strategically with famous celebrities in their videos. As the brand's audience spans multiple countries, each collaboration features a celebrity well-known in that country. Further, the narrative they build in their videos reflects the geographic location of their audience.

For example, in India, they have collaborated with Diljit Dosanjh, a globally recognized singer, and famous cricketers such as MS Dhoni and Rohit Sharma. Some of the world's most recognized celebrities have worked with them, including Gigi Hadid, Kendal Jenner, and Selena Gomez.

They featured Gigi Hadid in one of their videos, showing how their product, Coke, is at the center of every conversation.

You must choose celebrities or creators who have a lot of influence over your target market.

Think about the emotions your video will evoke in your audience as it will engage them and compel them to take the desired action.

Industry: Exercise equipment

Peloton is an exercise and workout equipment company encouraging individuals to stay fit by offering treadmills, bikes, and workout accessories such as Dumbbells, Mats, Earplugs, and more. They sell a paid subscription to sell their classes and encourage their audience to work out consistently.

Peloton's video marketing strategy revolves around curated educational videos taught by professionals, such as strength classes, meditation, and cardio classes. Both on their website and mobile app, there is a huge collection of such videos.

On their mobile app, the videos take it even further due to gamification . Peloton's team created various challenges and rewards to encourage users to take classes and track their progress. The workout is marked as completed when a customer reaches 50% of the way through. This strategy has helped them grow subscriber engagement 2.65x over the last four fiscal years (June 2017 – June 2021).

Here is a snapshot of some of the video classes Peloton offers to its customers:

Become a part of your audience's life by offering them exactly what they need to get the best out of your products. (But in video format)

Use a challenge and reward model to encourage participation.

Industry: Apparel and Footwear

Apolla is an all-female-owned company that aims to change how people buy and wear socks. Their target audience is dancers and choreographers.

One key challenge that the Apolla team faced was to highlight their product's value proposition in action to their target audience. The team wanted to offer an interactive and more immersive shopping experience to their audience by embedding videos directly on their Shopify store.

How has Apolla resolved these challenges using Videowise?

For Apolla, displaying videos was never an issue since their brand advocates and supporters have already gathered a lot of user-generated content. Videowise scraped Apolla's YouTube videos that showcased their products and automatically sort them with the right product list of their Shopify store.

Not only this, the videos were embedded with a purchase option below them, so it didn't interfere with the shopping experience. Cool, right?

21.47% video engagement and 9.94% video conversion rate with 90.54X ROI.

An increase in time-on-site with 63+ videos watched, an average of 2m 37s per video watched.

Check out the entire case study of Apolla and how they generated such tremendous results with Videowise.

People trust people. By showing them testimonials or reviews from people who have already used the product, and that too in the form of video content, you gain their confidence and trust.

Minimize friction points as Apolla did by embedding a purchase option below each video. On the same screen, the customer can experience the product in action and buy it instantly.

Drive unmatchable results: Get started with video marketing

All the video marketing case studies discussed above support driving business results using engaging and relevant video content . One key element that emerged from these case studies is that if you want a video marketing campaign to succeed, involve your audience. Whether it's by launching a challenge or encouraging testimonials, videos are revolutionizing the business world.

And, even a step further is interactive videos , as we see in the case of Ava Estell and Apolla. If you'd like to bring such an experience to your website, give Videowise a try today .

Continue reading

How to Make Videos For Your eCommerce Store

6 Proven Customer Retention Strategies for Your eCommerce Brand

Mastering Affiliate Marketing in eCommerce

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Case Study Video Production Services

Build social proof with testimonial video production., testimonials build trust..

Many businesses use testimonial videos to establish credibility. Create case study videos with real customers and an unbiased voice.

Learn why our case study videos convert more than the average.

Use testimonials as organic video content, or in ads.

Remote case study videos, on location case studies, international case studies, see some of our recent testimonial videos.

We’ve created testimonials and case study videos for both innovative startups and leading brands.

Inspire existing users to do more.

You can also increase the product engagement of your existing clients by demonstrating how your product is being used at its very best. Increase the LTV of clients by creating more engagement and buzz around your product’s success.

As a professional video company, we will use a case study video as a powerful medium to showcase the success and effectiveness of your business and service. We will gather satisfied client or customer interviews as social proof to influence business decisions.

We engaged Vidico to produce and showcase our new Vanguard adviser and institutional websites video. The Vidico team especially Michael and Evan were very professional, knowledgeable and super easy to deal with. They are experts in the video production field and really helped ease the stress of the video production on us by doing all the heavy lifting with the scripting, animation and design of the video. They were very responsive throughout the project and ensured they discussed the process upfront hitting the ground running post initial briefing. We look forward to working with them on future projects and highly recommend them to anyone looking at creating high-quality videos for great value for money.

See some testimonials of our own.

Anola balthazar.

Collaborating with Vidico was an enjoyable and smooth experience – the work produced for the Loc8 account was executed to perfection. Any upcoming projects will assuredly be entrusted to Vidico.

Jimmy Nguyen

Very professional service with quick turnaround times to meet deadlines. Happy with the results.

Vidico not only conceptualises high-quality ideas at speed, but they execute on those ideas to a superb standard. Our tech is complex, but they made it simple and easy to understand for anyone and everyone.

Case Study Process FAQs

What is a case study video.

A case study video is a visual presentation that tells the story of a customer’s experience with a particular product or service. It highlights the challenges they faced on the job, how the product or service solved those challenges, and the positive outcomes achieved.

A video case study often includes video content like testimonials, camera footage, interviews, and supporting story visuals to provide a comprehensive view of the customer’s journey as they use the product or services. Our company will focus on human element to reach new customers and increase brand sales.

Animation or live-action?

It depends on a) your type of company and b) the stage that your company is at. As a great example, more abstract and backend concepts are well suited to animation, as there is lesser resource limitation on creating quality vision. Live action incites more of an emotional connection, which might be essential to your sales and marketing strategy.

What’s your process like?

Vidico’s approach to the production process has always been end-to-end. We absolutely love being involved in scripting, storyboarding, telling your company’s story in the most efficient way possible, and post-production.

We have all the tools like drones, time-lapse, and cameras to film your clips. We are a video production agency that you can book for editing, storyboarding, and more. We will make sure every details, benefits, and customer footage that we will be putting on your case study clip benefits your brand.

How long should a case study video be?

It’s generally recommended to keep case study videos concise and focused. Aiming for a duration of 2 to 4 minutes is a good guideline to ensure the video captures the essential details while maintaining viewer engagement.

The length depends on various factors, including the complexity of the story, the business background, the message, and the target audience’s attention span.

Contact our video team

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Case Studies

Showcase the value of your work and nurture leads using compelling stories about your projects and achievements.

Case Study videos are the most efficient method to vividly illustrate the most compelling reasons for customers to sign up for your product or service. We offer experienced camera operators who can conduct interviews and capture on-location footage. Whether you want to highlight various aspects of your business in single or multiple locations, we can make it happen with our global creator coverage. Our team can arrange for camera crews to visit different places, ensuring a seamless merge into one engaging video.

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Check out our other content solutions, customer stories.

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Create powerful storytelling ads that target your audience to generate and convert sales leads.

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Generate credibility for your business with engaging and honest testimonial videos.

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• How do I get jobs? Normally, contract invitations are sent out by a Producer to a small number of Creators that match the skills and experience required in the Client’s brief. These are allocated on a First-Come-First-Served basis, and are listed under “Available Contracts” on your profile if you’ve been directly invited. On our Marketplace, under “Browse Gigs” you are also able to find job opportunities that have been published to the entire Creator community.
• What sets great Creators apart on 90 Seconds? 90 Seconds is a global community of video professionals, comprising every role and skill level in the industry. Whether you are a camera operator or animator, a drone operator or a director, you can be a successful creator on the 90 Seconds regardless of your location. More than anything else, the three characteristics that determine your visibility, your client ratings and, ultimately, your success as a 90 Seconds Creator are a great profile; a forward thinking nindset; and being a proactive communicator.
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Accessibility

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90 Seconds Accessibility Statement

Accessibility Statement

• 90seconds.com
• March 26, 2024

Compliance status

We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.

If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:

Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.

These adjustments are compatible with all popular screen readers, including JAWS and NVDA.

Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.

Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported in our website

• Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
• Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
• Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
• ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
• Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
• Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Additional UI, design, and readability adjustments

• Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
• Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
• Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
• Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
• Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
• Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
• Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.

Browser and assistive technology compatibility

We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to

Next-gen B2B sales: How three game changers grabbed the opportunity

Driven by digitalized operating models, B2B sales have seen sweeping changes over the recent period amid rising customer demand for more seamless and transparent services. 1 “ The multiplier effect: How B2B winners grow ,” McKinsey, April 13, 2023. However, many industrial companies are failing to keep pace with their more commercially focused peers and, as a result, are becoming less competitive in terms of performance and customer services.

The most successful B2B players employ five key tactics to sharpen their sales capabilities: omnichannel sales teams; advanced sales technology and automation; data analytics and hyperpersonalization; tailored strategies on third-party marketplaces; and e-commerce excellence across the full marketing and sales funnel. 2 “ The multiplier effect: How B2B winners grow ,” McKinsey, April 13, 2023.

Companies using all of these tactics are twice as likely to see more than 10 percent market share growth than companies focusing on just one. 3 “ The multiplier effect: How B2B winners grow ,” McKinsey, April 13, 2023. However, implementation is not as simple, requiring a strategic vision, a full commitment, and the right capabilities to drive change throughout the organization. Various leading European industrial companies—part of McKinsey’s Industrial Gamechangers on Go-to-Market disruption in Europe—have achieved success by implementing the first three of these five sales tactics.

Omnichannel sales teams

The clearest rationale for accelerating the transition to omnichannel go-to-market is that industry players demand it. In 2017, only about 20 percent of industrial companies said they preferred digital interactions and purchases. 4 Global B2B Pulse Survey, McKinsey, April 30, 2023. Currently, that proportion is around 67 percent. In 2016, B2B companies had an average of five distinct channels; by 2021, that figure had risen to ten (Exhibit 1).

Excelling in omnichannel means enabling customers to move easily between channels without losing context or needing to repeat information. Companies that achieve these service levels report increased customer satisfaction and loyalty, faster growth rates, lower costs, and easier tracking and analysis of customer data. Across most of these metrics, the contrast with analogue approaches is striking. For example, B2B companies that successfully embed omnichannel show EBIT growth of 13.5 percent, compared to the 1.8 percent achieved by less digitally enabled peers. Next to purely digital channels, inside sales and hybrid sales are the most important channels to deliver an omnichannel experience.

Differentiating inside versus hybrid sales

Best-in-class B2B sellers have achieved up to 20 percent revenue gains by redefining go-to-market through inside and hybrid sales. The inside sales model cannot be defined as customer service, nor is it a call center or a sales support role—rather, it is a customer facing, quota bearing, remote sales function. It relies on qualified account managers and leverages data analytics and digital solutions to optimize sales strategy and outreach through a range of channels (Exhibit 2).

The adoption of inside sales is often an advantageous move, especially in terms of productivity. In fact, inside sales reps can typically cover four times the prospects at 50 percent of the cost of a traditional field rep, allowing the team to serve many customers without sacrificing quality of service. 5 McKinsey analysis. Top performing B2B companies are 50 percent more likely to leverage inside sales.

Up to 80 percent of a company’s accounts—often smaller and medium-sized customers, accounting for about half of revenues—can be covered by inside sales teams. 6 Industry expert interviews; McKinsey analysis. The remaining 20 percent often require in-person interactions, triggering the need for hybrid sales. This pertains to highly attractive leads as well.

Hybrid sales is an innovative model combining inside sales with traditional in-person interactions. Some 85 percent of companies expect hybrid sales will be the most common job role within three years. 7 Global B2B Pulse Survey, McKinsey, December 2022. Hybrid is often optimal for bigger accounts, as it is flexible in utilizing a combination of channels, serving customers where they prefer to buy. It is scalable, thanks to the use of remote and online sales, and it is effective because of the multiplier effect of numerous potential interactions. Of companies that grew more than 10 percent in 2022, 57 percent had adopted a hybrid sales model. 8 Global B2B Pulse, April 2023.

How an industrial automation solution player implemented game-changing inside sales

In 2019, amid soaring digital demand, a global leader in industrial digital and automation solutions saw an opportunity to deliver a cutting-edge approach to sales engagement.

As a starting point, the company took time to clearly define the focus and role of the inside sales team, based on product range, customer needs, and touchpoints. For simple products, where limited customer interaction was required, inside sales was the preferred go-to-market model. For more complex products that still did not require many physical touchpoints, the company paired inside sales teams with technical sales people, and the inside sales group supported fields reps. Where product complexity was high and customers preferred many touch points, the inside sales team adopted an orchestration role, bringing technical functions and field sales together (Exhibit 3).

The company laid the foundations in four key areas. First, it took time to sketch out the model, as well as to set targets and ensure the team was on board. As in any change program, there was some early resistance. The antidote was to hire external talent to help shape the program and highlight the benefits. To foster buy-in, the company also spent time creating visualizations. Once the team was up and running, early signs of success created a snowball effect, fostering enthusiasm among both inside sales teams and field reps.

Second, the company adopted a mantra: inside sales should not—and could not—be cost saving from day one. Instead, a significant part of the budget was allocated to build a tech stack and implement the tools to manage client relationships. One of the company’s leaders said, “As inside sales is all about using tech to obtain better outcomes, this was a vital step.”

The third foundational element was talent. The company realized that inside sales is not easy and is not for everyone—so finding the right people was imperative. As a result, it put in place a career development plan and recognized that many inside sales reps would see the job as a stepping stone in their careers. Demonstrating this understanding provided a great source of motivation for employees.

Finally, finding the right mix of incentives was key. The company chose a system based on compensation and KPI leading and lagging indicators. Individual incentives were a function of whether individuals were more involved with closing deals or supporting others, so a mix of KPIs was employed. The result was a more motivated salesforce and productive cooperation across the organization.

Advanced sales technology and automation

Automation is a key area of advanced sales technology, as it is critical to optimizing non-value adding activities that currently account for about two-thirds of sales teams’ time. More than 30 percent of sales tasks and processes are estimated to be partially automatable, from sales planning through lead management, quotation, order management, and post-sales activities. Indeed, automation leaders not only boost revenues and reduce cost to serve—both by as much as 20 percent—but also foster customer and employee satisfaction. (Exhibit 4). Not surprisingly, nine out of ten industrial companies have embarked on go-to-market automation journeys. Still, only a third say the effort has achieved the anticipated impact. 9 McKinsey analysis.

Leading companies have shown that effective automation focuses on four areas:

• Lead management: Advanced analytics helps teams prioritize leads, while AI-powered chatbots contact prospective customers via text or email and schedule follow-up calls at promising times—for example, at the beginning or end of the working day.
• Contract drafting: AI tools automate responses to request for proposal (RFP) inquiries, based on a predefined content set.
• Invoice generation: Companies use robotic process automation to process and generate invoices, as well as update databases.
• Sales commission planning: Machine learning algorithms provide structural support, for example, to optimize sales commission forecasting, leading up to a 50 percent decline in time spent on compensation planning.

How GEA seized the automation opportunity

GEA is one of the world’s most advanced suppliers of processing machinery for food, beverages, and pharmaceuticals. To provide customers with tailored quotes and services, the company launched a dedicated configure, price, quote (CPQ) system. The aim of the system was to enable automated quote creation that would free up frontline sales teams to operate independently from their back office colleagues. This, in turn, would boost customer interaction and take customer care to the next level.

The work began with a bottom-up review of the company’s configuration protocols, ensuring there was sufficient standardization for the new system to operate effectively. GEA also needed to ensure price consistency—especially important during the recent supply chain volatility. For quotations, the right template with the correct conditions and legal terms needed to be created, a change that eventually allowed the company to cut its quotation times by about 50 percent, as well as boost cross-selling activities.

The company combined the tools with a guided selling approach, in which sales teams focused on the customers’ goals. The teams then leveraged the tools to find the most appropriate product and pricing, leading to a quote that could be enhanced with add-ons, such as service agreements or digital offerings. Once the quote was sent and agreed upon, the data automatically would be transferred from customer relationship management to enterprise resource planning to create the order. In this way, duplication was completely eliminated. The company found that the sales teams welcomed the new approach, as it reduced the time to quote (Exhibit 5).

Data analytics and hyperpersonalization

Data are vital enablers of any go-to-market transformation, informing KPIs and decision making across operations and the customer journey. Key application areas include:

• lead acquisition, including identification and prioritization
• share of wallet development, including upselling and cross-selling, assortment optimization, and microsegmentation
• pricing optimization, including market driven and tailored pricing, deal scoring, and contract optimization
• churn prediction and prevention
• sales effectiveness, so that sales rep time allocations (both in-person and virtual) are optimized, while training time is reduced

How Hilti uses machine data to drive sales

Hilti is a globally leading provider of power tools, services, and software to the construction industry. The company wanted to understand its customers better and forge closer relationships with them. Its Nuron battery platform, which harvests usage data from tools to transform the customer experience and create customer-specific insights, provided the solution.

One in three of Hilti’s frontline staff is in daily contact with the company’s customers, offering advice and support to ensure the best and most efficient use of equipment. The company broke new ground with its intelligent battery charging platform. As tool batteries are recharged, they transfer data to the platform and then to the Hilti cloud, where the data are analyzed to produce actionable insights on usage, pricing, add-ons, consumables, and maintenance. The system will be able to analyze at least 58 million data points every day.

Armed with this type of data, Hilti provides customers with advanced services, offering unique insights so that companies can optimize their tool parks, ensuring that the best tools are available and redundant tools are returned. In the meantime, sales teams use the same information to create deep insights—for example, suggesting that companies rent rather than buy tools, change the composition of tool parks, or upgrade.

To achieve its analytics-based approach, Hilti went on a multiyear journey, moving from unstructured analysis to a fully digitized approach. Still, one of the biggest learnings from its experience was that analytics tools are most effective when backed by human interactions on job sites. The last mile, comprising customer behavior, cannot be second guessed (Exhibit 6).

In the background, the company worked hard to put the right foundations in place. That meant cleaning its data (for example, at the start there were 370 different ways of measuring “run time”) and ensuring that measures were standardized. It developed the ability to understand which use cases were most important to customers, realizing that it was better to focus on a few impactful ones and thus create a convincing offering that was simple to use and effective.

A key element of the rollout was to ensure that employees received sufficient training— which often meant weeks of engagement, rather than just a few hours. The work paid off, with account managers now routinely supported by insights that enrich their interactions with customers. Again, optimization was key, ensuring the information they had at their fingertips was truly useful.

Levers for a successful transformation

The three company examples highlighted here illustrate how embracing omnichannel, sales technology, and data analytics create market leading B2B sales operations. However, the success of any initiative will be contingent on managing change. Our experience in working with leading industrial companies shows that the most successful digital sales and analytics transformations are built on three elements:

• Strategy: As a first step, companies develop strategies starting from deep customer insights. With these, they can better understand their customers’ problems and identify what customers truly value. Advanced analytics can support the process, informing insights around factors such as propensity to buy and churn. These can enrich the company’s understanding of how it wants its go-to-market model to evolve.
• Tailored solutions: Customers appreciate offerings tailored to their needs. 10 “ The multiplier effect: How B2B winners grow ,” McKinsey, April 13, 2023. This starts with offerings and services, extends to pricing structures and schemes, and ways of serving and servicing. For example, dynamic pricing engines that model willingness to pay (by segment, type of deal, and route to market) may better meet the exact customer demand, while serving a customer completely remotely might better suit their interaction needs, and not contacting them too frequently might prevent churn more than frequent outreaches. Analytics on data gained across all channels serves to uncover these needs and become hyperpersonalized.
• Single source of truth: Best-in-class data and analytics capabilities leverage a variety of internal and external data types and sources (transaction data, customer data, product data, and external data) and technical approaches. To ensure a consistent output, companies can establish a central data repository as a “single source of truth.” This can facilitate easy access to multiple users and systems, thereby boosting efficiency and collaboration. A central repository also supports easier backup, as well as data management and maintenance. The chances of data errors are reduced and security is tightened.

Many companies think they need perfect data to get started. However, to make productive progress, a use case based approach is needed. That means selecting the most promising use cases and then scaling data across those cases through speedy testing.

And with talent, leading companies start with small but highly skilled analytics teams, rather than amassing talent too early—this can allow them to create an agile culture of continual improvement and cost efficiency.

As shown by the three companies discussed in this article, most successful B2B players employ various strategies to sharpen their sales capabilities, including omnichannel sales teams; advanced sales technology and automation; and data analytics and hyperpersonalization. A strategic vision, a full commitment, and the right capabilities can help B2B companies deploy these strategies successfully.

Paolo Cencioni is a consultant in McKinsey’s Brussels office, where Jacopo Gibertini is also a consultant; David Sprengel is a partner in the Munich office; and Martina Yanni is an associate partner in the Frankfurt office.

The authors wish to thank Christopher Beisecker, Kate Piwonski, Alexander Schult, Lucas Willcke, and the B2B Pulse team for their contributions to this article.

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AI for Businesses: Seven Case Studies and How You Can Use It

Updated: March 11, 2024

Published: August 31, 2023

Artificial intelligence has become an essential growth strategy for entrepreneurs. Almost 9 in 10 organizations believe AI will enable them to gain or sustain a competitive advantage — yet only 35% of companies currently leverage AI.

The majority of businesses leave the benefits of using AI — from optimizing research to streamlining operations — on the table. To stay competitive, entrepreneurs need to figure out how to integrate AI into their business strategy.

Table of contents:

What is AI for businesses?

What are the benefits of ai for businesses, ai for businesses case studies, ai for businesses tools.

AI for businesses involves integrating AI into a business’s strategy, mainly for tasks that require some level of human intelligence. Within a business, as examples, AI can:

• Convert speech to text for emails or memos
• Translate text for foreign markets
• Generate images from text for marketing purposes
• Solve problems, such as aggregating data to make data-driven decisions

For the most part, AI for businesses does not necessarily entail replacing a human worker with AI. Rather, professionals on all levels — from entry-level workers to C-suite executives — can use AI to improve their job performance.

“Across nearly every business function, we’re seeing AI make a major impact on business as usual,” explains Chief Content Officer at Marketing AI Institute Mark Kaput . Benefits of using AI in business include:

• Automating data-driven, repetitive tasks such as data entry
• Increasing revenue by making better predictions
• Enhancing customer experiences by providing more readily available support
• Driving growth by aggregating data and outputting highly targeted ads and marketing campaigns

Aside from more direct benefits, AI has also improved popular business tools. For example, Google Workspace uses AI to enable users to create automatic Google Docs summaries, generate text based on prompts, and more.

Additionally, as AI adoption increases (it doubled from 2017 to 2022), so does the need to leverage it to stay competitive. Almost 8 in 10 organizations believe incumbent competitors already use AI — not surprisingly since 73% of consumers are open to using AI if it makes their lives easier.

AI has been an impactful tool across different industries, from podcasts to fashion to health care.

1. Reduce time and resources needed to create podcast content

In Kaput’s content-creation business, his team leverages AI to decrease the time he spends on their weekly podcast by 75%. This involves using AI to create promotional campaign material (e.g., graphics, emails) alongside script writing.

Podcasts necessitate a human host ( most of the time ), but AI can help optimize the process of getting from idea to episode.

2. Optimize supply chain operations in the fashion industry

Retailers often deal with a significant amount of guesswork. For example, predicting what kind of clothing to stock typically requires historical data and educated guesses.

AI can streamline supply chain operations for retailers. These tools take in necessary data, such as prior inventory levels and sales performance, and predict future sales with greater accuracy.

Fast fashion retailers (e.g., H&M, Zara) have seen growths in revenue by leveraging predictive analytics driven by AI.

3. Speed up and improve accuracy of diagnoses

Physicians often use imaging as a tool to provide accurate patient diagnoses. However, images often show only one part of a larger story — requiring physicians to look into a patient’s medical history.

AI can help optimize this process. For example, at Hardin Memorial Health (HMH), doctors can use AI to bring up a summary of the patient’s medical history and highlight information relevant to the imaging.

For example, one radiologist at the hospital found a bone lesion in an image, which can have many different causes. However, AI sifted through the patient’s medical background and showed the physician the patient’s history of smoking, giving them a better idea for potential treatments.

4. Create professional videos within minutes

If your business plans on creating a video, they need to find a speaker, acquire a high-quality camera, set up a studio, and edit. This can take days to finalize, but AI has made it possible to create a professional video in less than fifteen minutes.

For instance, Synthesia offers tools that enable the creation of videos featuring 140+ realistic-looking avatars, 120+ language options, and high-quality voice-overs.

5. Provide robots with autonomous functions

AI also has many industrial applications. For instance, Built Robotics uses AI to create autonomous heavy machinery that can operate in difficult environments.

One of their robots works in solar piling, or the process of creating solid foundations to place solar panels on. This entails placing foundations on uneven terrain and working with very strict design parameters, which can take time when done manually. However, AI-driven robots can automate and speed up this process significantly.

6. Act as a personal confidant

Generative AI tools such as ChatGPT often output human-sounding text. After all, its learning comes primarily from what people post on the internet. Replika recognized the opportunity to capitalize on this potential human-adjacent relationship and launched their “AI companion who cares.”

Users can create an avatar, customize its likes and interests, and build a relationship with it. The avatar can hop on video calls and chat, interact with real-life environments via augmented reality (AR), and provide guidance to their human companions.

7. Generate mock websites in minutes

Creating a minimum viable product (MVP) often entails launching a simple website to collect user information. But not everyone can code a functional website. AI tools enable users to create mock websites without any coding skills.

For example, you can use Uizard, which outputs app, web, and user interface (UI) designs after receiving instructions in text. Users type in what kind of app or website they want with a few other design parameters. Then, Uizard gives them a design of what their idea would look like.

In this case, AI performs a number of functions, including converting screenshots to functional designs and creating UI designs via simple text. Without AI, these tasks would take hours of technical and graphical work. You can also use AI to supplement your site's content, such as by using it to create blog posts. 

Though you can dive headfirst into AI, Kaput recommends doing thorough research before adopting new AI tools. He advises business owners to first ask themselves the following questions about their tasks:

• Is the task data-driven?
• Does the task follow a standard set of steps?
• Is the task predictive?
• Is the task generative?

If you answer yes to any of these questions, you likely have a solid starting point to integrate AI into your business. Once you understand which tasks you can apply AI to, you can look into different tools that can improve and speed up different parts of your operations.

AI has most visibly impacted marketing, with image and text tools going viral on social media. Tools can help create graphics for social media, write articles, design logos, and more. Consider using the following tools to integrate AI into your marketing:

• LogoAi : Designs logos using AI
• ChatGPT : Provides powerful text in response to prompts
• DALL·E 2 : Creates unique images in response to prompts 
• LOVO : Converts text to natural-sounding speech

AI can aid in high-level thinking, such as devising a business plan or strategy. The following tools can help validate ideas, provide useful analysis, and summarize complex information:

• VenturusAI : Analyzes business ideas for strategic planning
• Zapier : Connects apps to automated workflows

AI can be used to replace repetitive, manual tasks. Using the following tools, you can increase your productivity, speed up research, and more:

• Jamie : Automatically takes notes and creates an executive summary with action items
• Tome : Creates AI-powered presentations
• Consensus : Provides answers using insights from evidence-based research papers

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From Viral Tiktok Videos to Gaining SnoopDogg’s Attention – A Crypto Startup’s Case Study

Roobet , the world’s fastest growing crypto casino has rewritten the rulebook on community engagement with its innovative approach. Instead of focusing solely on transactions, the company built a vibrant community revolving around entertainment. 

Despite initial skepticism, Co-Founder Matt Duea and his team embarked on a mission to cultivate a loyal following by prioritizing entertainment over transactions. But how did it gain so much traction? And what can other crypto gaming startups learn from it? Let’s find out more!

Roobet’s Community Building Strategy

At the heart of Roobet’s success lies its creative use of social media, particularly TikTok. With posts featuring the brand’s hashtag amassing over 440 million views, Roobet built a giant presence on the platform, attracting a diverse audience of Zillennials.

What helped Roobet gain massive attention was its ability to seamlessly integrate viral content into its marketing strategy. While some might view TikTok fame as a lucky result of content creation, the company’s approach was anything but accidental. 

By partnering with the right creators and embracing their unique styles, the casino created relatable viral reels that resonate deeply with its audience.

One of its most impactful collaborations was with the rap icon Snoop Dogg. Appointed as Roobet’s Chief Ganjaroo Officer in 2023, Snoop Dogg’s involvement has elevated the brand’s profile and spawned innovative gaming experiences like Snoop’s Hotbox.

But it’s not just about celebrity endorsements. The company has also partnered with sports stars like boxing legend Canelo Álvarez and organizations like the UFC. By diversifying its engagement efforts, Roobet managed to become relevant to broad audiences that regularly play crypto casino games on Roobet .

At the same time, Roobet offers various promotions such as cashbacks, odds booster, partner promotions, and more. These are designed to help users stay engaged with the platform and benefit from it. 

Key Takeaways for Future Crypto Gaming Startups

For future startups looking to replicate Roobet’s success, here are several key takeaways from this case study:

• Prioritize Community Building : Invest time and resources in fostering a sense of belonging among your audience. Building a community around shared interests and values can be more impactful than focusing solely on transactions.
• Embrace Viral Content : Be creative on social media platforms like TikTok and produce viral content that resonates with your target demographic. Partner with creators who understand the platform’s dynamics and can authentically engage with your audience.
• Forge Authentic Collaborations : Seek out partnerships with influencers and celebrities who align with your brand’s identity and values. Authentic collaborations can lend credibility to your brand and attract new audiences.
• Diversify Engagement Efforts : Explore opportunities to engage with different segments of your audience through partnerships with sports figures, organizations, and cultural icons. Diversification ensures that your brand remains relevant and appealing to a broad audience.

Roobet’s journey from TikTok virality to collaborations with celebrities and influencers serves as a valuable case study for startups seeking to build vibrant communities. By prioritizing entertainment, embracing viral content, and forging authentic partnerships, crypto casino companies can build a loyal community of enthusiasts.

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U.S. Sues Apple, Accusing It of Maintaining an iPhone Monopoly

The lawsuit caps years of regulatory scrutiny of Apple’s wildly popular suite of devices and services, which have fueled its growth into a nearly $3 trillion public company.

Garland Accuses Apple of Violating Federal Antitrust Law

Attorney general merrick b. garland said that apple has employed a strategy that relies on exclusionary anti-competitive conduct that hurts both consumers and developers..

Over the last two decades, Apple has become one of the most valuable public companies in the world. Today, its net income exceeds the individual gross domestic product of more than 100 countries. That is in large part due to the success of the iPhone, Apple’s signature smartphone product. But as our complaint alleges, Apple has maintained monopoly power in the smartphone market, not simply by staying ahead of the competition on the merits, but by violating federal antitrust law. Consumers should not have to pay higher prices because companies break the law. We allege that Apple has employed a strategy that relies on exclusionary, anticompetitive conduct that hurts both consumers and developers. For consumers, that has meant fewer choices, higher prices and fees, lower quality smartphones, apps and accessories, and less innovation from Apple and its competitors. For developers, that has meant being forced to play by rules that insulate Apple from competition. And as outlined in our complaint, we allege that Apple has consolidated its monopoly power, not by making its own products better, but by making other products worse.

By David McCabe and Tripp Mickle

David McCabe reported from Washington, and Tripp Mickle from San Francisco.

The federal government’s aggressive crackdown on Big Tech expanded on Thursday to include an antitrust lawsuit by the Justice Department against Apple, one of the world’s best-known and most valuable companies.

The department joined 16 states and the District of Columbia to file a significant challenge to the reach and influence of Apple, arguing in an 88-page lawsuit that the company had violated antitrust laws with practices that were intended to keep customers reliant on their iPhones and less likely to switch to a competing device. The tech giant prevented other companies from offering applications that compete with Apple products like its digital wallet, which could diminish the value of the iPhone, and hurts consumers and smaller companies that compete with it, the government said.

The Justice Department’s lawsuit is seeking to put an end to those practices. The government even has the right to ask for a breakup of the Silicon Valley icon.

Read the Lawsuit Against Apple

The antitrust suit is the federal government’s most significant challenge to the reach and influence of the company.

The lawsuit caps years of regulatory scrutiny of Apple’s wildly popular suite of devices and services, which have fueled its growth into a nearly $2.75 trillion public company that was for years the most valuable on the planet. It takes direct aim at the iPhone, Apple’s most popular device and most powerful business, and attacks the way the company has turned the billions of smartphones it has sold since 2007 into the centerpiece of its empire.

By tightly controlling the user experience on iPhones and other devices, Apple has created what critics call an uneven playing field, where it grants its own products and services access to core features that it denies rivals. Over the years, it has limited finance companies’ access to the phone’s payment chip and Bluetooth trackers from tapping into its location-service feature. It’s also easier for users to connect Apple products, like smartwatches and laptops, to the iPhone than to those made by other manufacturers.

“Each step in Apple’s course of conduct built and reinforced the moat around its smartphone monopoly,” the government said in the lawsuit, which was filed in the U.S. District Court for the District of New Jersey. It added that the company’s practices resulted in “higher prices and less innovation.”

Apple says these practices make its iPhones more secure than other smartphones. But app developers and rival device makers say Apple uses its power to crush competition.

“This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets,” an Apple spokeswoman said. “If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect. It would also set a dangerous precedent, empowering government to take a heavy hand in designing people’s technology.”

Apple is the latest company the federal government has tried to rein in under a wave of antitrust pressure in recent years from both the Justice Department and the Federal Trade Commission, to which the Biden administration has appointed heads sharply focused on changing the laws to fit the modern era. Google, Meta and Amazon are all facing similar suits, and companies from Kroger to JetBlue Airways have faced greater scrutiny of potential acquisitions and expansion.

The lawsuit asks the court to stop Apple from engaging in current practices, including blocking cloud-streaming apps, undermining messaging across smartphone operating systems and preventing the creation of digital wallet alternatives.

The Justice Department has the right under the law to ask for structural changes to Apple’s business — including a breakup, said an agency official, who spoke on condition of anonymity. The official declined to identify what additional action the agency could request in this case but any demands would be tied to how a court rules on the question of whether — and how — Apple broke the law.

It’s unclear what implications the suit — which is likely to drag out years before any type of resolution — would have for consumers. Apple plans to file a motion to dismiss the case in the next 60 days. In its filing, the company plans to emphasize that competition laws permit it to adopt policies or designs that its competitors oppose, particularly when those designs would make using an iPhone a better experience.

Apple has effectively fought off other antitrust challenges. In a lawsuit over its App Store policies that Epic Games, the maker of Fortnite, brought in 2020, Apple persuaded the judge that customers could easily switch between its iPhone operating system and Google’s Android system. It has presented data showing that the reason few customers change phones is their loyalty to the iPhone.

It also has defended its business practices in the past by highlighting how the App Store, which it opened in 2008, created millions of new businesses. Over the past decade, the number of paid app makers has increased by 374 percent to 5.2 million, which Apple has said is a testament to a flourishing marketplace.

Every modern-day tech giant has faced a major federal antitrust challenge. The Justice Department is also pursuing a case against Google’s search business and another focused on Google’s hold over advertising technology. The Federal Trade Commission filed a lawsuit accusing Meta, which owns Facebook, of thwarting competition when it bought Instagram and WhatsApp and another accusing Amazon of abusing its power over online retail. The F.T.C. also tried unsuccessfully to block Microsoft from acquiring Activision Blizzard, the video game publisher.

The lawsuits reflect a push by the regulators to apply greater scrutiny to the companies’ roles as gatekeepers to commerce and communications. In 2019, under President Donald J. Trump, the agencies opened antitrust inquiries into Google, Meta, Amazon and Apple. The Biden administration has put even more energy behind the effort, appointing critics of the tech giants to lead both the F.T.C. and the antitrust division of the Department of Justice.

In Europe, regulators recently punished Apple for preventing music streaming competitors from communicating with users about promotions and options to upgrade their subscriptions, levying a 1.8 billion-euro fine. App makers have also appealed to the European Commission , the European Union’s executive arm, to investigate claims that Apple is violating a new law requiring it to open iPhones to third-party app stores.

In South Korea and the Netherlands , the company is facing potential fines over the fees it charges app developers to use alternative payment processors. Other countries, including Britain, Australia and Japan, are considering rules that would undercut Apple’s grip on the app economy.

The Justice Department, which began its investigation into Apple in 2019, chose to build a broader and more ambitious case than any other regulator has brought against the company. Rather than narrowly focus on the App Store, as European regulators have, it focused on Apple’s entire ecosystem of products and services.

The lawsuit filed Thursday focuses on a group of practices that the government said Apple had used to shore up its dominance.

The company “undermines” the ability of iPhone users to message with owners of other types of smartphones, like those running the Android operating system, the government said. That divide — epitomized by the green bubbles that show an Android owner’s messages — sent a signal that other smartphones were lower quality than the iPhone, according to the lawsuit.

Apple has similarly made it difficult for the iPhone to work with smartwatches other than its own Apple Watch, the government argued. Once an iPhone user owns an Apple Watch, it becomes far more costly for them to ditch the phone.

The government also said Apple had tried to maintain its monopoly by not allowing other companies to build their own digital wallets. Apple Wallet is the only app on the iPhone that can use the chip, known as the NFC, that allows a phone to tap-to-pay at checkout. Though Apple encourages banks and credit card companies to allow their products to work inside Apple Wallet, it blocks them from getting access to the chip and creating their own wallets as alternatives for customers.

The government said that Apple refuses to allow game streaming apps that could make the iPhone a less valuable piece of hardware or offer “super apps” that let users perform a variety of activities from one application.

The government’s complaint uses similar arguments to the claims it made against Microsoft decades ago, in a seminal lawsuit that argued the company was tying its web browser to the Windows operating system, said Colin Kass, an antitrust lawyer at Proskauer Rose. He added that the most compelling allegation — and the one that brings it closest to the Microsoft case — is that Apple could be contractually preventing rivals from developing apps that work with other app providers, as “super apps” could.

Other legal experts noted that companies are legally allowed to favor their own products and services, so the government will have to explain why that is a problem with Apple.

“This case is about technology,” Mr. Kass said. “Can the antitrust laws force a company to redesign its product to make it more compatible with competitors’ products?”

Apple has defended itself against other antitrust challenges by arguing that its policies are critical to make its devices private and secure. In its defense against Epic Games, it argued that restraining the distribution of apps allowed it to protect the iPhone from malware and fraud. The practice benefited customers and made the iPhone more attractive than competing devices with Android’s operating system.

The government will try to show that the effect of Apple’s policies was to hurt consumers, not help them.

“Competition makes devices more private and more secure,” said Jonathan Kanter, assistant attorney general of the Justice Department’s antitrust division. “In many instances, Apple’s conduct has made its ecosystem less private and less secure.”

David McCabe covers tech policy. He joined The Times from Axios in 2019. More about David McCabe

Tripp Mickle reports on Apple and Silicon Valley for The Times and is based in San Francisco. His focus on Apple includes product launches, manufacturing issues and political challenges. He also writes about trends across the tech industry, including layoffs, generative A.I. and robot taxis. More about Tripp Mickle

How to Make Your Smartphone Better

These days, smartphones include tools to help you more easily connect with the people you want to contact — and avoid those you don’t. Here are some tips .

Trying to spend less time on your phone? The “Do Not Disturb” mode can help you set boundaries and signal that it may take you a while to respond .

To comply with recent European regulations, Apple will make a switch to USB-C charging for its iPhones. Here is how to navigate the change .

Photo apps have been using A.I. for years to give you control over the look of your images. Here’s how to take advantage of that .

The loss of your smartphone can be disruptive and stressful. Taking a few simple steps ahead of time can make things easier if disaster strikes .

Many default settings make us share superfluous amounts of data with tech companies. Here’s how to shut those off .

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Spotify Tests Video-Based Learning Courses in the UK

March 25, 2024

Today we’re launching a test for video-based courses on Spotify in the U.K. We’ve partnered with educational tech companies including BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to bring video content directly to Spotify users.

U.K. users will now find video courses for purchase alongside their favorite music, podcasts, and audiobooks. The content for courses on Spotify covers a variety of topics categorized into four main themes: make music, get creative, learn business, and healthy living, giving listeners an abundance of options to expand their knowledge. 

“Testing video courses in the U.K. allows us to explore an exciting opportunity to better serve the needs of our users who have an active interest in learning,” said Babar Zafar, VP Product Development at Spotify. “Many of our users engage with podcasts and audiobooks on a daily basis for their learning needs, and we believe this highly engaged community will be interested in accessing and purchasing quality content from video course creators. At Spotify, we’re constantly striving to create new offerings for our creators and users, and having built best-in-class personalized music and podcast offerings, we look forward to exploring the potential of video-based learning on Spotify.”

With this offer, we are exploring a potential opportunity to provide educational creators with a new audience who can access their video content, reaching a bigger potential swath of engaged Spotify users while expanding our catalog. About half of Spotify Premium subscribers have engaged in education or self-help-themed podcasts.  

For this test, U.K. Free users and Premium subscribers will be able to trial at least two lessons per course for free before making the decision to purchase additional lessons, which they can do on a dedicated web page.

Try it out for yourself:

• On the mobile app, U.K. users will find course videos in the home and browse tabs.
• Once clicked through, users can explore available courses across the four categories before purchasing them on desktop. Once purchased, the courses will be available on mobile and desktop. 
• On desktop : https://courses.spotify.com/home
• Users can select courses they’re interested in, and upon purchase, start learning, watching on mobile app or desktop.

Learn more about our content partners: 

• BBC Maestro creates content to educate and inspire people to explore their creativity. Through prerecorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world . www.bbcmaestro.com
• PLAYvirtuoso is transforming modern music learning through artist-led courses, mentoring, and structured curriculums. PLAYvirtuoso develops artists to become inspirational educators and empower young creatives with real skills and outcomes. www.playvirtuoso.com
• Skillshare is an online learning community where millions of creatives go to develop and deepen their skills. Watch thousands of creative classes in topics including design, freelance, 3D animation, entrepreneurship, photography, productivity, and more. Join today at https://join.skillshare.com/learn  
• Thinkific Labs Inc. is a leading platform for creating, marketing, and selling courses, digital products, communities, and learning experiences. www.thinkific.com

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Manufacturing company ordered to turn over $1.5M in profits for child labor violations

A Labor Department probe found children employed in dangerous jobs.

A Tennessee parts manufacturer for major companies including John Deere and Yamaha has been ordered to turn over $1.5 million in profits after the Department of Labor found children employed in dangerous jobs.

"The U.S. Department of Labor's Office of the Solicitor has obtained a federal consent judgment that requires a Morristown manufacturer of outdoor power equipment components for major companies including John Deere, Toro and Yamaha to stop employing children illegally and to follow federal child labor laws in the future," the Labor Department said in a statement Monday.

The $1.5 million that the company, Tuff Torq, will have to turn over will be used to compensate victims, department officials said.

MORE: Labor Department cites meatpacking cleaning company for 'oppressive child labor' practices

The company was also fined $296,951 for subjecting "10 children to oppressive child labor," according to the department.

During their probe, investigators said they obtained clear evidence when they "observed a child operating a power-driven hoisting apparatus, an occupation prohibited for workers under the age of 18."

"The DOL did identify temporary workforce employees at the Tuff Torq facility that were subject to child labor violations," an attorney for Tuff Torq said in a statement. "The temporary workforce employees were provided to and placed at Tuff Torq by a temporary workforce staffing agency. Tuff Torq did not directly hire and employ the individuals. The violations investigation revealed that the temporary employees identified as child labor violations had utilized fake names and credentials in the staffing agency hiring process."

"Tuff Torq is dedicated to ensuring that their products and services are produced under ethical conditions, with a strong emphasis on fair labor practices, and Tuff Torq is further strengthening our relevant training and compliance programs," the attorney said.

"Even one child working in a dangerous environment is too many," said Jessica Looman of the Labor Department's Wage and Hour Division. "Over the past year, we have seen an alarming increase in child labor violations, and these violations put children in harm's way."

Last year, the Labor Department investigated 955 cases of child labor violations, involving 5,792 children nationwide, including 502 children employed in violation of hazardous occupation standards.

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