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Resort Hotel Ski Lodge Business Plan

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Silver Bear Lodge

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Silver Bear Lodge is located three blocks from Crest Lake Village, mid-mountain at Bear Valley Resort and on the free shuttle system. Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge also will offer a common-area outdoor hot tub as well as a on-site store and on-site front desk service.

Each year, over 150,000 skiers and nature lovers visit the Bear Valley Resort area. On average, visitors spend over $250 million, annually, for lodging, food, and recreational activities at Bear Valley Resort.  

Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, will operate the lodge as a ski resort during the months of November to April.  During the Spring and Summer months (May to August), the Silver Bear Lodge will operate as a summer resort. The lodge will be closed during the months of September and October.

1.1 Objectives

The objectives of the Silver Bear Lodge for the first three years of operation include:

• Assembling an experienced and effective staff.

1.2 Mission

The mission of Silver Bear Lodge is to become the number one lodge of choice with visitors to Bear Valley Resort.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Silver Bear Lodge, located in the recently opened Crest Canyon area, has 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge also has a common-area outdoor hot tub as well as an on-site store and on-site front desk service.

2.1 Company Ownership

Marty Snyderman and Luke Roth are co-owners of the Silver Bear Lodge.

2.2 Start-up Summary

Marty Snyderman and Luke Roth will each invest $100,000.  They will also secure a mortgage to purchase the property for $250,000 and an SBA loan for $100,000.

2.3 Company Locations and Facilities

The charm and solitude of Bear Valley’s secluded mountain setting is found just 36 miles from the Richmond International Airport.

Silver Bear Lodge will offer customers 12 two-bedroom units, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge will offer a common-area outdoor hot tub as well as the following services on-site:

• Ski rental/clothing shop
• Front desk service

Market Analysis Summary how to do a market analysis for your business plan.">

Resort hotel development and operation in the Bear Valley Resort area has been very profitable and successful due to the economic upturn experienced in the early and mid 90’s. Time-share / resort hotel development and investments into ski resorts nationwide are currently going strong. In the past two years, sales of time-shares in the Bear Valley Resort area have increased by over 35 percent. There are forty condominiums, lodges, inns and hotels within two miles of the resort. Each year, room occupancy is close to 100% during the peak skiing season. New construction is planned in the spring for two condo complexes and a hotel.

4.1 Market Segmentation

Our customers can be broadly divided into two groups:

• Skiers . The Bear Valley Resort area is quickly becoming one of the best ski resorts in the U.S. The resort is located 36 miles from Richmond International Airport and is easily accessible.
• Summer Visitors . During the summer months, the Bear Valley Resort area is a beautiful wilderness retreat with over 50 hiking trails and other outdoor recreational activities.

Strategy and Implementation Summary

Silver Bear Lodge will aggressively market to both winter and summer visitors of the Bear Valley Resort area.  The Bear Valley Resort has activities occuring year round.  During the winter there is skiing but in the summer months, the resort has hot-air balloon trips, white water adventures, day hikes into Bear Valley, and other recreational activities that take advantage of valley’s spectacular beauty.

There are only thirteen lodges and inns in the Bear Valley Resort.  These facilities represent only 580 room units of the total of 4,000 room units in the resort area. The majority of room units in the area are condos.

Our customers are looking for a different lodging experience that cannot be found in any of the area’s condo complexes or hotels.  We will offer our customers a comfortable, congenial environment that will assure return visits to the Silver Bear Lodge.

The lodge will cost a little more but we will offer our customers all the services they need to make their stay memorable. We will offer a food shop that will be able to take special orders daily.  There will be a ski rental shop where customers can outfit themselves and purchase ski passes.  Each evening, guests can gather in the lodge’s main room where there is a large fireplace, drinks and light music.

5.1 Competitive Edge

The competitive edge of Silver Bear Lodge is the service, first and foremost.  Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, have over twenty years experience in managing ski lodging facilities.

Marty is the manager-owner of the Crest Lake Inn.  He has owned the inn for ten years.

Luke recently was the manager of the Village Resort Hotel. He held that position for the last five years.  Before this position, Luke was the manager of The Ridge, a 60 unit condo complex in Silver Lake Village.

Another significant advantage for the Silver Bear Lodge is its location.  Being located in the recently opened Crest Canyon area, Silver Bear Lodge is uniquely positioned to be centrally located to both Crest Lake Village (.5 miles) and the Bear Valley Resort ski area (.5 miles).

5.2 Sales Strategy

The Silver Bear Lodge’s sales strategy is to harness the existing Bear Valley Resort booking system that has been critical to the success of all of the area’s lodges and inns.   Room rates for the lodge will range from $150  – $250 per night in peak season.  In the off season prices will range from $100 to $175 per night.

5.2.1 Sales Forecast

The following is the sales forecast for three years.

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5.3 Marketing Strategy

The Bear Valley Resort area has its own website and advertising/promotion program that promotes the area’s lodging. Currently, 70% of the area’s visitors use the website to identify lodging and service options.

The Silver Bear Lodge is positioned as a new upscale facility that is focused on the high-income visitors to Bear Valley Resort.  The area’s lodges and inns receive approximately 80% of their guests from the Bear Valley Resort booking system. Since the total number of room units are few with the area’s lodges and inns, these lodging units fill up quickly.

In addition, the Silver Bear Lodge will be highlighted in a promotional piece for Bear Valley Resort in the December issue of Ski Magazine.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Luke Roth will be the manager of the daily operations of the Silver Bear Lodge.

6.1 Personnel Plan

The personnel needed for the Silver Bear Lodge are the following:

• Assistant manager.
• Lodge staff (7).
• Food store staff (3).
• Ski rental/clothing store (3).
• Maintenance staff (3).
• Cleaning staff (4).

Financial Plan investor-ready personnel plan .">

The following is the financial plan for the Silver Bear Lodge.

7.1 Break-even Analysis

The monthly break-even point is approximately $52,900.

7.2 Projected Profit and Loss

The following is the projected profit and loss for three years.

7.3 Projected Balance Sheet

The following is the projected balance sheet for three years.

7.4 Projected Cash Flow

The following is the projected cash flow for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7011, Hotels and Motels, are shown for comparison.

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Resort Business Plan

High demand for luxury & recreational activities, and a recurring revenue model make starting a resort business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your resort business? You’re at the right place. Our resort business plan template will help you get started.

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• Fill in the blanks – Outline
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How to Write A Resort Business Plan?

Writing a resort business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Facilities:.

Highlight the resort facilities you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of resort you run and the name of it. You may specialize in one of the following resort businesses:

• Beach resorts
• Spa resorts
• Golf resorts
• Mountain resorts
• Eco resorts
• Ski resorts
• Luxury resorts
• Describe the legal structure of your resort, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established resort, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your resort business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Resort Services & Facilities

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe all amenities & facilities:

Mention the resort facilities your business will offer. This list may include:

• Accommodation
• Recreational activities
• Spa and wellness
• Entertainment zone
• Event and conference facilities
• Swimming pool
• Tennis court

Describe each facility:

Provide a detailed description of each facility you provide, the types of that facility, and everything about it.

Quality Measures

: This section should explain how you maintain quality standards and consistently provide the highest quality service.

This may include quality assurance audits, standard operating procedures, regular maintenance & upkeep, hygiene & cleanliness standards, etc.

Additional Services

In short, this section of your resort plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your resort business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your resort business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for the resort, such as recreational activities equipment, spa & wellness equipment, vehicles, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section overviews your resort business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your resort services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the resort, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your hotel resort business plan should only include relevant and essential information supporting your plan’s main content.

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This sample resort business plan will provide an idea for writing a successful resort plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our resort business plan pdf .

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Essentials of Writing a Business Plan

Frequently asked questions, why do you need a resort business plan.

A business plan is an essential tool for anyone looking to start or run a successful resort business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your resort.

How to get funding for your resort business?

There are several ways to get funding for your resort business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your resort business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your resort business plan and outline your vision as you have in your mind.

What is the easiest way to write your resort business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any resort business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a resort business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry.

We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my resort business plan?

The level of detail of the financial projections of your resort business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a resort business plan include?

The following are the key components your resort business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good resort business plan help me secure funding?

Indeed. A well-crafted resort business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can help you secure your business funding.

What's the importance of a marketing strategy in a resort business plan?

Marketing strategy is a key component of your resort business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to write the business plan for a resort

Are you looking to start a resort business or expand and improve an existing one?

If so, writing a comprehensive plan is essential for success. A well-crafted business plan can help secure financing from investors, outline strategies for growth, and increase profitability.

In this in-depth guide, we’ll walk you through the key steps to writing a successful business plan for your resort. We’ll cover why it's important to create one in the first place, what information should be included, what tools can be used to craft your document and more.

So if you're ready to create your unique blueprint for success - let's dive in!

On the itinerary:

Why write a business plan for a resort?

Information needed to create a business plan for a resort, how do i build a financial forecast for a resort, the written part of a resort business plan, what tool should i use to write my resort business plan, business plan template of a hotel resort.

There are several reasons to write a resort business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Creating a business plan for a resort is an important step in the success of any hospitality venture.

It helps entrepreneurs to set tangible objectives and goals that they can strive to achieve over the next three to five years.

This process is especially beneficial for existing resorts which are already established, as it allows them to re-evaluate their current strategies and develop new plans for growth.

To compare financial performance

A carefully crafted business plan also provides you with an accurate financial forecast in which you can compare your progress regularly.

This is key to ensuring your resort remains a viable and profitable business with enough capital to sustain its operations.

To secure financing from investors and banks

Writing a business plan for a resort is also essential if you are looking to secure financing from a bank or an investor.

Both banks and equity investors will be taking a close look at your business plan before deciding whether or not to invest in your resort, as they want to make sure that they won't lose money if they decide to finance your business.

Therefore, the plan must demonstrate healthy growth and profitability for the investor and your financial projections should be based on market research to ensure their accuracy.

Now that you know why it’s important to create a business plan for a resort, let's look at the information needed to create one.

Create your resort business plan online!

Think your resort could be profitable? Find out how with a business plan!

Writing a resort business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a resort

Before writing a business plan for a resort, it is important to carry out market research. This kind of research helps in predicting the future revenue of the resort and making sure that all necessary elements are accounted for.

In particular, carrying out market research enables you to understand what customers want from your resort and how much they are willing to pay for it.

It also allows you to assess the competitive landscape and identify potential opportunities or threats posed by other resorts in the area.

Furthermore, conducting market research can give you insight into current trends in tourism which will help inform your decisions about pricing and amenities offered at your resort.

All this information gathered through market research is essential when attempting to forecast revenues accurately.

Developing the marketing plan for a resort

Creating a marketing plan for a resort is an essential step in the development of a business plan as it enables accurate budgeting of sales and marketing spending.

The plan should detail the costs associated with all forms of marketing, such as print advertising, digital campaigns, PR efforts, etc., and should include an evaluation of existing market trends and competitor behaviour.

Doing so helps allocate resources efficiently to specific marketing activities.

The budget should then be incorporated into the overall financial forecast of your business plan.

The staffing and equipment needs of a resort

Before writing a comprehensive resort business plan, it is important to take the time to determine the magnitude of investment and recruitment required for the project.

This includes analyzing the budget, mapping out estimated costs for personnel, materials, and services, and making sure that all financial projections are realistic.

Additionally, funds will need to be allocated for the resort setup and other capital expenses.

Taking these factors into account will help you create a realistic financial forecast and set your resort up for long-term success.

Once you have the information needed to create a business plan for a resort, the next step is to develop a financial forecast.

A resort financial forecast includes an income (or profit and loss) statement, a balance sheet, a cash flow forecast, and sources and uses table.

Let's take a look at these in more detail!

The projected P&L statement

A projected P&L statement for a resort is a document that helps you see how much revenue and profit the business could make in the future.

It can also help show how much the resort will grow (between years 2 and 3 for example). This information is important to know when planning for the future of the resort.

The projected balance sheet of your resort

A balance sheet is a financial statement that details the assets, liabilities, and equity of the resort at a specific time.

Assets represent the value of what the resort owns, such as cash on hand, accounts receivable, inventory, buildings and equipment.

Liabilities indicate how much money the resort owes at any given time.

Equity is a measure of the value created for the shareholders of the resort.

The purpose of a balance sheet is to provide an assessment of the resort’s solvability and liquidity.

This assessment is important for lenders, investors, or business owners to understand the resort’s financial standing.

Lenders and investors can use these insights to decide whether or not they should loan money or invest their resources in the business.

Business owners can also make better internal decisions by knowing this data.

The projected cash flow statement

A projected cash flow statement helps you plan your resort's finances by detailing the volume and timing of cash inflows and outflows.

This is important because it helps you plan your budget and make sure you have enough money to pay your bills and run the business smoothly.

A projected cash flow statement can also help you figure out if there are ways to save money or make more profit so that the resort can stay successful.

The initial financing plan

An initial financing plan (also called sources and uses table) is a plan that helps you figure out how you will pay for setting up a resort.

It tells you what money is coming in (the sources) and what money is going out (the uses).

The written part of a resort business plan usually consists of 7 comprehensive sections.

From crafting an executive summary to presenting your financials, let's have a look at each of the key sections that compose a business plan.

1. The executive summary

An executive summary should provide a comprehensive overview of the business and market opportunity, focusing on key financials, competitive landscape, and expected returns.

The document should provide readers with a clear understanding of the resort's objectives and goals, as well as how they will be achieved.

It should include an analysis of the overall market and the current competition, an outline of the resort's plans for operations and profitability, and an evaluation of the financial stakeholders involved.

It should also include the business' expected level of revenues, profitability and the value of the loan or capital injection sought from banks or investors.

When crafting the executive summary, it is important to keep in mind the ultimate goal of gaining investor confidence and trust.

2. The presentation of the company

When writing the presentation of a company in a resort's business plan, it is important to focus on the following parts: structure and ownership, location and the management team.

The structure and ownership of the company should be outlined in detail - state whether the company is a partnership, sole trader or limited liability company. If it is a partnership or limited liability company, detail the percentage of the resort owned by each partner.

This will help investors understand the legal protection in place and how ownership is distributed across any owners.

The location of the resort also is outlined, with details on why this particular area was chosen.

Potential lenders or investors need to know that the business is set up in an advantageous position - such as access to transportation, local infrastructure, and any other amenities the resort might offer.

Finally, the management team should be identified in detail, with information on each member's experience and qualifications to manage a successful vacation destination.

This is important for potential investors as they want to be sure that the team running the business has what it takes to make it profitable.

3. The products and services section

When writing the products and services section of a resort business plan, it is important to provide an overview of what will be offered at the resort.

This should give detailed descriptions of all amenities that guests can expect to enjoy during their stays, such as fitness centres, spas, recreational activities (beach activities such as boat trips), dining options at the hotel and more.

Additionally, the plan should outline any special services or events that are available on-site or in nearby areas. It is also important to mention any unique features that set this resort apart from other similar establishments in the area.

By providing a comprehensive description of what potential customers can expect when they visit your resort, you will be able to attract more visitors and create greater loyalty among existing guests.

4. The market analysis

When writing the market research section, you should include key demographic and segmentation data.

This will help demonstrate to investors or lenders that you have thoroughly assessed the target market, competition, barriers to entry, and any applicable regulations.

It is essential to provide an overview of the size and makeup of the customer base for your resort as well as how this population can be divided into segments based on factors such as age group, income level and interests.

Additionally, it is important to highlight any potential shifts in these demographics over time so that investors or lenders can better understand how changes in consumer preferences may affect future operations.

The analysis should also give information about the competition, barriers at entry and applicable regulations.

This will provide investors or lenders with a clear understanding of how competitive the market is for your resort and any unique factors that may influence success.

Additionally, it is important to note any relevant laws or up-and-coming regulations that could affect operations.

5. The strategy section

The strategy section of a resort business plan should outline the pricing, marketing plan, milestones and risks associated with running the business.

It is important to provide an overview of how each element will be implemented to achieve success.

For example, the pricing strategy should include projected prices for different services (wellness, concierge, entertainment) and packages that can be offered at the resort.

The marketing plan needs to detail how customers will be informed about these offerings and any special promotions or discounts that are available.

Additionally, milestones need to be set so that progress can be tracked over time.

Finally, it is essential to identify potential risks and discuss methods of mitigating them to ensure long-term success for the business venture.

6. The operations section

The operations of a resort business plan must be presented in detail. The staffing team, their roles and the overall recruitment plan must all be outlined. You should also include the qualifications and experience necessary to fulfil each role.

State what hours your resort will be open and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

If you have any software licenses, physical structures (equipment or property) or lease agreements, these should all go in the key assets and IP section.

Finally, the business plan should include a list of suppliers that the resort plans to work with and a breakdown of their services and pricing structure. Investors would like to know if there is a reason you have chosen to work with a specific supplier (higher-quality products or past relationship for example).

7. The presentation of the financial plan

This is where you will present the financial forecast that we talked about earlier in this guide.

Now that you have a better understanding of what should be included in the content of your resort business plan, it’s time to look at the tools that can help you create one.

In this section, we will review three solutions for creating a resort business plan: using Word and Excel, hiring a consultant, or using online business plan software.

Each option has its own advantages and drawbacks, so it's important to consider your needs before deciding which is best for you. Let's take a closer look at each of these solutions.

Create your resort's business plan using Word or Excel

Creating a resort plan using either Word or Excel comes with both pros and cons. On the plus side, using Word and Excel is a cost-efficient solution.

However, creating financial forecasts with Excel may be difficult for those without an accounting background, and financiers may not accept them as accurate.

Furthermore, while it is possible to create a financial forecast in Excel, doing so takes a long time and requires frequent updates.

Finally, while Word is relatively easy to use and format, it is still easier to have a finished business plan than start from scratch.

Hire a consultant to write your resort's business plan

Outsourcing a resort business plan to a consultant or accountant can be a beneficial option for entrepreneurs looking to present their plans to investors or banks.

Consultants are experienced in writing business plans and accountants are adept at creating financial forecasts without errors.

This means that business owners can trust the quality of the document will be professional and accurate.

However, there are some drawbacks to outsourcing the business plan. Accountants may not be familiar with industry trends and thus could create inaccurate estimates of future sales.

Furthermore, hiring a consultant or accountant for this purpose will be pricey and may incur additional expenses if changes or modifications need to be made along the way.

Additionally, the business owner may have less control over the final product compared to if they had written it themselves.

Use online business plan software for your resort's business plan

Another alternative is to use online business plan software. There are several advantages to doing so:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can be inspired by already-written business plan templates and examples
• You can easily make your financial forecast by letting the software take care of the financial calculations for you
• You get a professional document, formatted and ready to be sent to your bank or investors.
• You can easily update your financial forecast and track it against actual financial performance to see where the business stands

If you're interested in using this type of solution, you can try our software for free by  signing up here.

A business plan template will give you a better understanding of how to frame your own business plan, as well as what investors are looking for.

Our hotel resort business plan template will be off great help to you!

We hope that this article has helped you to better understand how to write the business plan for your resort. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

• How to carry out market research for a hotel
• How to write a stellar business plan for a hotel
• Our top 6 tips for optimizing your campsite's profitability

Know someone in the resort industry? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Sample Resort Business Plan

Writing a business plan is a crucial step in starting a resort. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring resort owners, having access to a sample resort business plan can be especially helpful in providing direction and gaining insight into how to draft their own resort business plan.

Download our Ultimate Resort Business Plan Template

Having a thorough business plan in place is critical for any successful resort venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A resort business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The resort business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your resort as Growthink’s Ultimate Resort Business Plan Template , but it can help you write a resort business plan of your own.

Resort Business Plan Example – EscapeElysium Resort

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

EscapeElysium Resort is a newly established luxury resort located in the heart of Wichita, KS, offering an unparalleled experience of relaxation and indulgence. Our mission is to provide guests with an escape from the ordinary, enveloping them in a world of luxury, comfort, and tranquility. Set against a backdrop of breathtaking landscapes, our resort features state-of-the-art facilities, including a spa, fine dining restaurants, and elegantly designed accommodations. Our commitment to exceptional customer service and a personalized guest experience sets us apart in the competitive hospitality industry. EscapeElysium Resort is not just a destination; it’s an experience, promising every visitor a slice of paradise in Wichita.

Our success is driven by several key factors and accomplishments. Firstly, our strategic location in Wichita, KS, positions us perfectly to attract both local and international visitors looking for a unique luxury resort experience. Additionally, our commitment to providing unparalleled customer service and personalized experiences has already garnered positive feedback in our early operations. Our innovative approach to integrating technology for seamless service delivery and guest interaction further enhances our competitive edge. We’ve also established partnerships with local businesses to enrich our guests’ experiences, making us a notable newcomer in the luxury hospitality market.

The luxury resort industry is characterized by its high level of competition and the constant need for innovation to meet evolving customer expectations. Trends indicate a growing demand for personalized experiences, wellness-focused amenities, and sustainable practices. The industry is also influenced by economic factors, with luxury travel often seen as a direct beneficiary of economic upturns. Recognizing these trends, EscapeElysium Resort is poised to cater to the sophisticated needs of our target market by offering a unique blend of luxury, relaxation, and personalized services that prioritize guest wellness and sustainability. Our focus on these key industry drivers ensures our relevance and appeal in the competitive market landscape.

Our target customers are affluent individuals and couples seeking a luxury escape that provides relaxation, indulgence, and unique experiences. They are typically aged 30-60, value high-quality services, and seek more than just accommodation; they look for an exceptional and memorable stay. Our guests prioritize wellness, privacy, and personalized services, and they possess the disposable income to pay a premium for these experiences. Understanding our customers’ preferences and expectations allows us to tailor our offerings, ensuring that EscapeElysium Resort exceeds their demands for luxury, comfort, and exclusivity.

Top Competitors:

Luxury Haven Resort & Spa: Offers a wide range of wellness amenities. Paradise Peak: Known for its exceptional dining experiences. Grandeur Getaways: Features extensive outdoor adventure activities.

Our competitive advantage lies in our unparalleled customer service, our unique blend of luxury and technology for personalized guest experiences, and our strategic partnerships with local businesses. These factors differentiate us from our competitors and position us as a leading choice for luxury travel in Wichita, KS.

EscapeElysium Resort combines innovative and traditional marketing strategies to attract and retain our target audience. Our product offerings, including luxurious accommodations, spa services, and gourmet dining, are priced competitively to offer value while ensuring a premium experience. We leverage online marketing through social media, SEO, and email campaigns to engage potential guests. Additionally, our promotions plan includes targeted ads, local partnerships, and hosting special events to showcase our resort. Influencer collaborations and encouraging guest referrals play a significant role in our strategy, aiming to build a loyal customer base through authentic and personal experiences.

Our key operational processes focus on providing exceptional guest experiences through efficient service delivery and personalized guest engagement. We are implementing advanced reservation systems and guest management technology to streamline operations. Milestones include the completion of our luxury spa and wellness center, achieving a 75% occupancy rate within the first year, and establishing partnerships with at least five local businesses to enhance our guest offerings. These steps are crucial for ensuring operational excellence and for solidifying EscapeElysium Resort’s reputation as a premier luxury destination.

Our management team comprises experienced professionals with diverse backgrounds in the hospitality industry. Led by our CEO, a veteran with over 20 years in luxury resort management, our team includes experts in guest services, operations, marketing, and finance. Each member brings a wealth of knowledge and a proven track record of success, positioning EscapeElysium Resort for exceptional performance and growth in the luxury hospitality market.

Welcome to EscapeElysium Resort, a new gem in the heart of Wichita, KS. As a local resort, we pride ourselves on bringing a much-needed high-quality vacation and relaxation experience to the area. Understanding the lack of premium local resorts, we’ve stepped in to fill this gap, ensuring that our community and visitors to Wichita have access to unparalleled hospitality and leisure services right on their doorstep.

At EscapeElysium Resort, our offerings are designed to cater to a wide range of needs and preferences. Our accommodation services are top-notch, providing a comfortable and luxurious stay for all our guests. We believe that dining is a crucial part of the resort experience, which is why our culinary services aim to delight with a variety of delicious, high-quality meals prepared by our skilled chefs. For those looking to relax or stay active, our recreational facilities include everything from a state-of-the-art gym to serene spa treatments. We also offer comprehensive event and conference services, equipped to host gatherings of all sizes in our beautiful spaces. Additionally, our concierge and guest services are always at hand to ensure every need is met, making stays at EscapeElysium Resort truly unforgettable.

Located in the vibrant city of Wichita, KS, EscapeElysium Resort serves both the local community and visitors looking for an exceptional getaway. Our strategic location combines the tranquility necessary for a relaxing stay with the convenience of being close to the city’s attractions.

Our foundation for success is built on a few key factors. Firstly, our founder brings invaluable experience from previously running a successful resort, ensuring that we understand the intricacies of delivering high-quality hospitality services. Secondly, we are committed to providing superior accommodation, recreational, and guest services compared to our competitors. Furthermore, our venue’s beauty is unmatched, offering an idyllic setting for both relaxation and events.

Since our inception on January 3, 2024, as a Limited Liability Company, we have made significant strides. Our achievements include the creation of a unique and recognizable logo, the development of our company name that resonates with our mission and vision, and securing a fantastic location that complements our offerings. These accomplishments mark just the beginning of our journey towards becoming the premier resort destination in Wichita, KS.

The Resort industry in the United States is a thriving sector that continues to grow year after year. Currently, the market size of the Resort industry in the US is estimated to be around $200 billion. With an increasing number of people looking for unique and luxurious vacation experiences, the demand for resorts is expected to continue rising in the coming years. This presents a significant opportunity for new resorts like EscapeElysium Resort to enter the market and cater to the growing customer base.

One of the key trends in the Resort industry that bodes well for EscapeElysium Resort is the shift towards experiential travel. Customers are increasingly looking for immersive and personalized experiences during their vacations, rather than just a place to stay. EscapeElysium Resort can capitalize on this trend by offering unique activities, amenities, and services that cater to the desires of modern travelers. By providing a memorable and unforgettable experience, EscapeElysium Resort can differentiate itself from competitors and attract a loyal customer base.

Additionally, the growing trend of wellness tourism presents a significant opportunity for EscapeElysium Resort to attract customers in Wichita, KS. With more people prioritizing health and well-being in their travel experiences, resorts that offer spa treatments, fitness classes, healthy dining options, and outdoor activities are in high demand. EscapeElysium Resort can position itself as a wellness-focused destination, providing guests with a rejuvenating and relaxing retreat from their everyday lives. By aligning with this trend, EscapeElysium Resort can set itself apart and appeal to health-conscious travelers in the region.

Below is a description of our target customers and their core needs.

Target Customers

EscapeElysium Resort will target a diverse array of customers, with a significant emphasis on local residents. These individuals are likely seeking a convenient escape without the need for extensive travel. The resort will tailor its offerings to cater to the preferences and needs of this demographic, promoting staycation packages and local getaway deals to attract this customer segment.

Beyond local residents, EscapeElysium Resort will also focus on attracting tourists and business travelers visiting Wichita. The resort will offer amenities and services that cater to the needs of these guests, such as conference facilities for business meetings and unique experiences for tourists looking to explore the local culture. This approach is expected to diversify the customer base and ensure a steady flow of guests throughout the year.

Additionally, EscapeElysium Resort will target couples and families seeking a luxurious getaway or celebration destination. Special packages for anniversaries, honeymoons, and family holidays will be developed, aiming to make the resort a top choice for those special occasions. By offering a mix of relaxation and adventure, the resort will meet the expectations of a wide range of guests, ensuring memorable experiences for every visitor.

Customer Needs

EscapeElysium Resort caters to guests seeking high-quality accommodation by offering luxurious rooms and suites designed with comfort and elegance in mind. Visitors can expect state-of-the-art amenities within their living spaces, ensuring a stay that combines relaxation with the comforts of modern living. This commitment to quality accommodation enables guests to experience a home away from home, where every need is anticipated and met with exceptional service.

Aside from superior lodging, EscapeElysium Resort provides a variety of recreational activities designed to entertain and relax. Guests can indulge in a wide range of on-site amenities, including a world-class spa, fitness center, and outdoor pools, all set within beautifully landscaped grounds. These facilities cater to all ages and interests, ensuring that every visitor can find something to enjoy, whether they are looking for adventure or a peaceful retreat.

At EscapeElysium Resort, guest services are paramount, with a dedicated team available to cater to every whim. From concierge services that can arrange local tours and reservations to 24/7 room service for those midnight cravings, guests can expect a level of service that goes above and beyond. This commitment to excellence in guest services ensures a seamless and unforgettable experience, making EscapeElysium Resort the perfect destination for those seeking luxury, recreation, and impeccable service.

EscapeElysium Resort’s competitors include the following companies: Cruise Holidays of Wichita, Homewood Suites by Hilton – The Waterfront, and Hilton Garden Inn Wichita Downtown. Each of these competitors offers distinct products and services, caters to specific customer segments, and operates in various locations.

Cruise Holidays of Wichita specializes in providing cruise vacation planning services. They offer a wide range of cruise options, from luxury to budget-friendly cruises, catering to different customer preferences and price points. Their key strength lies in their personalized service and extensive knowledge of the cruise industry, which allows them to tailor vacation packages to individual customer needs. However, their focus on cruises might limit their appeal to customers looking for a more traditional resort experience.

Homewood Suites by Hilton – The Waterfront is located in a prime area, offering guests stunning views and a serene environment. They provide a range of accommodations, from standard rooms to suites, equipped with kitchens for longer stays. Their price points are competitive, offering value through complimentary breakfast and evening socials on weekdays. A key strength is their appeal to both business and leisure travelers, thanks to their versatile room offerings and amenities like a fitness center and pool. However, their location, while beautiful, might not be as accessible for those looking to explore downtown Wichita more extensively.

Hilton Garden Inn Wichita Downtown, situated in the heart of the city, serves as an ideal spot for travelers seeking proximity to Wichita’s business and entertainment districts. They offer a variety of room types at different price points, catering to both business travelers and tourists. Their amenities include a fitness center, indoor pool, and an on-site restaurant, providing convenience and comfort to their guests. A key strength is their central location, which allows easy access to local attractions and businesses. However, compared to resorts or vacation-specific hotels, they might lack the unique leisure-focused amenities and experiences that some travelers seek. In summary, these competitors serve different segments of the market, from those looking for luxury cruise vacations and serene waterfront stays to guests preferring the convenience of a downtown location. Each has its strengths, such as personalized cruise planning services, comprehensive amenities for extended stays, and central locations for business and leisure activities. Their weaknesses range from a limited appeal to non-cruise travelers, potential accessibility issues for those wishing to explore beyond the waterfront, and a possible lack of unique leisure amenities for those seeking a resort-like experience.

Competitive Advantages

At EscapeElysium Resort, we pride ourselves on delivering an unparalleled experience to our guests through our superior quality accommodations, recreation, and guest services. Our commitment to excellence ensures that every aspect of a guest’s stay exceeds expectations, setting us apart from the competition. Our accommodations are meticulously designed for comfort and luxury, offering a serene and lavish escape from the everyday. We understand the importance of a comprehensive vacation experience, which is why our recreational activities are tailored to cater to a wide range of interests, ensuring there’s something for everyone. Our guest services team goes above and beyond, providing personalized attention and care to make every stay memorable.

Furthermore, our venue’s beauty is a significant competitive advantage, offering guests a breathtaking backdrop that enhances their stay with us. The picturesque surroundings not only serve as a perfect setting for relaxation and rejuvenation but also offer numerous photographic opportunities that our guests cherish. This unique combination of high-quality services and our stunning venue enables us to offer a unique value proposition in the hospitality market. Our attention to detail, commitment to guest satisfaction, and the natural allure of our location make us a preferred choice for travelers seeking an exceptional resort experience in the region. In essence, our dedication to creating unforgettable experiences through our superior offerings and beautiful venue establishes us as a leader in the hospitality industry.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

EscapeElysium Resort offers a variety of services tailored to meet the needs of its guests, ensuring a memorable stay filled with luxury, comfort, and adventure. From exquisite accommodation options to diverse culinary experiences, the resort is designed to cater to every preference and occasion.

The resort provides exceptional accommodation services, with a range of rooms and suites designed for ultimate comfort and relaxation. Guests can expect to find elegantly furnished spaces that blend modern aesthetics with functionality. Prices for accommodation vary depending on the room type and season, with an average price starting from $250 per night. Each room is equipped with state-of-the-art amenities to ensure a stay that is both luxurious and comfortable.

Dining and culinary services at EscapeElysium Resort are a highlight, offering an array of gastronomic delights. The resort boasts several restaurants and bars, each presenting a unique menu that features local and international cuisine prepared by world-class chefs. Guests can indulge in fine dining experiences or enjoy casual meals in a relaxed atmosphere. The average cost of a meal per person is around $50, providing a range of options to suit diverse tastes and budgets.

For those seeking leisure and entertainment, the resort’s recreational facilities are second to none. Guests can enjoy access to a variety of amenities including a state-of-the-art fitness center, outdoor swimming pools, a spa, and tennis courts. Additionally, the resort offers bespoke activities such as guided tours, water sports, and outdoor adventures. Prices for recreational activities and facilities access vary, with an average cost of $100 per person for exclusive activities.

EscapeElysium Resort is also an ideal destination for hosting events and conferences. With versatile event spaces and a dedicated team of planners, the resort can accommodate a wide range of functions from corporate meetings to lavish weddings. Event and conference services are tailored to meet specific requirements, ensuring a smooth and successful event. Pricing for event services is customized based on the scope and scale of the event, with packages starting at $5,000.

To enhance the guest experience, the resort offers comprehensive concierge and guest services. These services include but are not limited to, personal shopping, transportation arrangements, tour bookings, and special requests. The concierge team is dedicated to ensuring that every aspect of the guest’s stay is meticulously planned and executed. Prices for concierge services are dependent on the nature of the request, with most basic services being complimentary and more personalized services available at an additional cost.

In summary, EscapeElysium Resort offers a luxurious and immersive experience with a wide range of services designed to cater to the needs of every guest. Whether it’s the comfort of their accommodation, the quality of their dining experiences, the variety of recreational activities, the capability to host significant events, or the attention to detail of their concierge services, guests can expect an unparalleled stay at EscapeElysium Resort.

Promotions Plan

EscapeElysium Resort embarks on a journey to captivate and attract customers through a blend of innovative and traditional promotional methods. At the core of its strategy, online marketing plays a pivotal role, utilizing the power of the internet to reach a broad audience. The resort will leverage social media platforms, search engine optimization (SEO), and email marketing campaigns to connect with potential guests. Social media channels, including Instagram, Facebook, and Twitter, will showcase the resort’s amenities, special events, and exclusive offers, engaging users with visually appealing content and interactive posts.

Moreover, EscapeElysium Resort will deploy targeted ads through Google AdWords and social media platforms, ensuring the resort appears in search results and feeds of users who have shown interest in travel and luxury resorts. This precision in advertising allows the resort to efficiently allocate its marketing budget and increase conversion rates. Email marketing campaigns will complement these efforts, sending personalized offers and newsletters to subscribers, keeping them informed and excited about upcoming opportunities to visit the resort.

Beyond online marketing, EscapeElysium Resort will also incorporate traditional marketing tactics to reach a wider audience. Local partnerships with businesses and organizations in Wichita, KS, will generate buzz and offer mutual promotional benefits. Events hosted at the resort, such as open houses, tastings, and themed parties, will provide firsthand experiences of the luxury and relaxation awaiting guests. Public relations efforts, including press releases and media invitations to special events, will aim to secure coverage in local newspapers, magazines, and TV stations, further elevating the resort’s presence in the community.

Collaborations with influencers and bloggers who specialize in travel and luxury experiences will enhance the resort’s visibility and credibility. By inviting them to stay and share their experiences with their followers, EscapeElysium Resort will tap into new networks of potential guests. Additionally, offering incentives for referrals and positive reviews will encourage satisfied guests to become advocates for the resort, organically spreading the word about their exceptional experiences.

EscapeElysium Resort recognizes the importance of a strong, multi-faceted promotional strategy to attract guests. Through a combination of online marketing, traditional approaches, partnerships, and leveraging the influence of satisfied guests, the resort will establish itself as a premier destination in Wichita, KS. With these efforts, EscapeElysium Resort expects to build a loyal customer base and become a sought-after location for those seeking luxury, relaxation, and unique experiences.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of EscapeElysium Resort, there are several key day-to-day operational processes that we will perform.

• Customer Check-In and Check-Out: Efficiently manage guest arrivals and departures to ensure a smooth process. Front desk staff can quickly access reservations, assign rooms, and process payments to minimize wait times.
• Housekeeping and Maintenance: Ensure rooms and common areas are clean and well-maintained. Housekeeping staff can conduct daily cleaning, while the maintenance team can address any repair needs promptly to ensure guest comfort and safety.
• Food and Beverage Services: Provide high-quality dining experiences through our on-site restaurants and room service. Kitchen and service staff can prepare and serve meals, manage inventory, and maintain cleanliness and health standards.
• Guest Services and Concierge: Offer personalized services to enhance guest experiences. Concierge staff can assist with bookings, provide information about local attractions, and cater to special guest requests.
• Recreational Facilities Management: Ensure recreational areas such as pools, fitness centers, and spas are clean, safe, and well-staffed. Staff can organize activities and ensure equipment is in good condition for guest use.
• Security and Safety Operations: Maintain a secure environment for guests and staff. Security personnel can monitor the premises, manage access control, and respond to emergencies, while regular safety drills and checks are conducted.
• Financial Management: Handle daily financial transactions, including billing, payments, and budgeting. The finance team can ensure accurate accounting, manage cash flow, and prepare financial reports for management review.
• Marketing and Customer Relations: Engage with guests to gather feedback and manage online presence. Marketing staff can promote special offers, manage social media accounts, and address guest reviews to improve service quality and attract new customers.
• Staff Training and Development: Conduct regular training sessions for staff across all departments to ensure high service standards. Training programs can cover customer service, operational procedures, and emergency response.
• Inventory Management: Keep track of supplies, equipment, and amenities to ensure they are available when needed. Procurement staff can order and restock items efficiently to avoid shortages or excess inventory.

EscapeElysium Resort expects to complete the following milestones in the coming months in order to ensure its success:

• Securing a Prime Location: Successfully negotiate and secure a lease or purchase agreement for a prime location that aligns with the target market’s preferences and accessibility in Wichita, KS.
• Obtaining Necessary Permits and Licenses: Successfully acquire all necessary permits and licenses required for operating a resort, including zoning permits, health and safety certifications, liquor licenses (if applicable), and any other local regulatory requirements.
• Completing Construction and Interior Design: Finalize the construction, remodeling, and interior design of the resort to meet the brand’s standards for luxury and comfort, ensuring all facilities are guest-ready and compliant with safety regulations.
• Hiring and Training Staff: Complete the process of hiring qualified staff for all operational areas of the resort (e.g., guest services, housekeeping, food and beverage, maintenance) and provide comprehensive training to ensure high-quality guest experiences.
• Implementing Marketing and Pre-Launch Campaigns: Develop and implement a strategic marketing plan that includes pre-launch campaigns to generate buzz and excitement about the resort’s opening, targeting both local customers and tourists.
• Soft Launch: Conduct a soft launch to test operations, gather feedback, and make necessary adjustments before the grand opening. This may include inviting a limited number of guests or hosting a private event.
• Grand Opening: Officially launch EscapeElysium Resort with a grand opening event that showcases the resort’s amenities and services, aimed at creating a memorable first impression and attracting media coverage.
• Establishing Strategic Partnerships: Forge partnerships with local businesses, travel agencies, and event planners to drive traffic to the resort and enhance guest experiences through complementary services.
• Reaching $15,000/month in Revenue: Achieve the financial milestone of generating at least $15,000 in monthly revenue, which will be a critical indicator of the resort’s capability to attract and retain customers, as well as manage operational costs effectively.
• Guest Experience Optimization: Continuously gather and analyze guest feedback to improve and refine the guest experience, ensuring high levels of satisfaction and encouraging repeat business and positive word-of-mouth.

EscapeElysium Resort management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Vivian Alexander, President

Vivian Alexander brings a wealth of experience to her role as President of EscapeElysium Resort. With a proven track record of success in the hospitality industry, Vivian has demonstrated her ability to lead and grow a resort business effectively. Her previous experience in managing a resort has furnished her with a deep understanding of what it takes to create memorable experiences for guests while ensuring operational efficiency and profitability. Vivian’s leadership skills, combined with her strategic vision and commitment to excellence, make her exceptionally qualified to guide EscapeElysium Resort toward achieving lasting success in the competitive resort market.

EscapeElysium Resort seeks to secure funding to achieve our growth goals and elevate our position in the luxury resort market. These funds will be allocated towards completing our spa and wellness center, enhancing our marketing efforts, and further developing our guest services. Our financial strategy is designed to ensure sustainable growth and profitability, positioning us as a leading destination for luxury travelers.

Financial Statements

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Income Statement

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Cash Flow Statement

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• Travel Guide
• Hotels & Accommodation

How To Start A Resort Business

Published: December 7, 2023

Modified: December 28, 2023

by Teddie Bumgarner

• Hotel Reviews
• Plan Your Trip

Introduction

Welcome to the world of resorts, where relaxation, luxury, and impeccable service come together to provide an unforgettable experience for guests. Whether you’re dreaming of starting your own resort business or you’re already in the midst of the journey, this comprehensive guide will equip you with the knowledge and strategies to make your endeavor a success.

A resort business is much more than just a place to stay – it’s a destination in itself. It offers a wide range of amenities and activities to cater to the needs and desires of its guests. From stunning accommodations and fine dining options to recreational facilities and spa services, resorts aim to create a haven where visitors can escape from the stresses of everyday life and indulge in a world of luxury.

However, the path to establishing a thriving resort business can be both exciting and challenging. It requires meticulous planning, market research, attention to detail, and a passion for providing exceptional hospitality. This guide will take you through the key aspects of starting and running a successful resort, from market research and location selection to staff training and financial management.

Within the hospitality industry, resorts occupy a unique position. They cater to a wide range of guests, including vacationers, business travelers, honeymooners, and event organizers. As such, it is crucial to understand your target market and tailor your resort’s offerings to meet their specific needs and preferences.

Throughout this guide, we will delve into various aspects of the resort business, such as resort design, staffing, marketing, customer service, sustainable practices, and financial management. By providing you with a comprehensive understanding of each of these areas, we aim to empower you to create a resort that not only stands out from the competition but also becomes a destination of choice for discerning travelers.

Additionally, keep in mind that a successful resort is not just about the physical infrastructure and amenities. It is about curating an exceptional guest experience at every touchpoint. From the moment a guest makes a reservation to their check-out, each interaction should leave a lasting impression. We will explore strategies to ensure outstanding customer service and meet guests’ expectations in every aspect of their stay.

Furthermore, as responsible members of the hospitality industry, it is important to consider sustainability and incorporate eco-friendly practices into resort operations. We will discuss ways to reduce the environmental impact of your resort while maintaining a luxurious and enjoyable experience for your guests.

Starting and running a resort business is undoubtedly an exciting and rewarding endeavor. It requires dedication, attention to detail, and a deep understanding of the hospitality industry. By following the guidance provided in this comprehensive guide, you will be well-equipped to navigate the challenges and create a resort that not only attracts guests but also earns their loyalty and becomes a memorable destination for years to come.

Market Research

Before embarking on your journey to start a resort business, it is crucial to conduct thorough market research. This step will provide you with valuable insights into the current market trends, competition, and the needs and preferences of your target audience.

Market research helps you understand the demand for resort facilities in your chosen location and identify any gaps or opportunities in the market. It will enable you to develop a solid business strategy and make informed decisions that will set your resort apart from the competition.

Begin by analyzing the current state of the hospitality industry in your desired location. Look at the tourist arrivals, occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR) to gauge the market’s performance. This data will give you an indication of the demand for resorts and the overall profitability of the industry in the area.

Next, identify your target market. Determine the types of guests you want to attract to your resort and understand their preferences, demographics, and travel behaviors. Are you targeting families, couples, business travelers, or a specific niche market? Knowing your target audience will help you tailor your offerings to meet their specific needs and desires.

Another essential aspect of market research is studying your competition. Identify other resorts in your chosen location and analyze their offerings, pricing, target market, marketing strategies, and customer reviews. This will give you valuable insights into what works in the market and help you differentiate your resort by offering unique features and experiences.

To gather customer insights, conduct surveys or interviews with potential guests or engage in social listening on platforms like social media. Understanding customer preferences, expectations, and pain points will allow you to develop a resort experience that exceeds their expectations.

Keep an eye on emerging market trends. Stay updated with industry news, attend industry conferences and trade shows, and network with other hospitality professionals. This will enable you to anticipate changes in customer behavior and adapt your offerings accordingly.

Emphasize the factors that differentiate your resort from others in the market. Whether it’s the location, unique amenities, personalized services, or a focus on sustainability, make sure to highlight these unique selling points in your marketing efforts to attract your target audience.

Remember, market research is an ongoing process. As your resort progresses and the market evolves, continue to gather feedback from your guests and monitor industry trends. This will help you stay ahead and make necessary adjustments to ensure the success of your resort business.

Location Selection

Choosing the right location for your resort is one of the most critical decisions you will make. The location sets the foundation for the success of your business, as it plays a significant role in attracting guests and determining the overall experience they will have.

When selecting a location for your resort, consider several factors that can impact its appeal and profitability.

1. Accessibility: Choose a location that is easily accessible to your target market. Consider proximity to airports, major transportation hubs, and popular tourist attractions. Accessibility ensures convenience for your guests and increases the likelihood of attracting a larger customer base.

2. Natural Beauty: Select a location with natural beauty and attractive surroundings. Whether it’s a beachfront property, a mountain retreat, or a lush forest setting, the visual appeal of the surroundings enhances the overall experience for your guests.

3. Demographics: Understand the demographics of the area and ensure that it aligns with your target market. Consider factors such as income levels, age groups, and lifestyle preferences. A thorough understanding of the demographics will enable you to tailor your offerings to meet the needs of your potential guests.

4. Competitiveness: Assess the level of competition in the area. While having competing resorts nearby can validate the demand for such establishments, you must also identify gaps in the market that you can fill. Differentiating yourself from the competition will be crucial in attracting guests and establishing your brand identity.

5. Local Regulations and Infrastructure: Research local regulations and zoning laws to ensure that your resort can operate legally in the selected location. Additionally, analyze the existing infrastructure, including utilities, transportation, and availability of skilled labor, to assess the feasibility of establishing and running a resort in the area.

6. Future Development: Consider the potential for future development in the area. Assess whether there are any upcoming infrastructure projects, tourism initiatives, or real estate developments that could positively impact your resort’s business and increase its value over time.

7. Environmental Considerations: Ensure that the location aligns with your sustainability goals and eco-friendly practices. Choose a location that allows you to minimize the environmental impact of your resort and integrate sustainable initiatives seamlessly into your operations.

Once you have identified a potential location, visit the site in person. Explore the surroundings, assess the infrastructure, and get a feel for the area’s ambiance. This on-the-ground research will provide invaluable insights into the location’s suitability for your resort.

Remember, the location of your resort is not only a marketing advantage but also a key factor in the overall experience you offer. Choose wisely to create a unique and enchanting destination that will attract guests and leave a lasting impression.

Business Plan

A well-crafted business plan is essential for the success of your resort venture. It outlines your vision, mission, and strategies while providing a roadmap for achieving your goals. A comprehensive business plan will also be helpful when seeking funding and attracting investors.

Here are the key components to include in your resort business plan:

1. Executive Summary: Begin with an overview of your resort concept, highlighting its unique features and target market. Summarize your key objectives and strategies in a concise and compelling manner.

2. Company Description: Provide detailed information about your resort, including its legal structure, ownership, and management team. Highlight the expertise and experience of key personnel and explain how their skills will contribute to the success of the resort.

3. Market Analysis: Conduct a thorough analysis of the target market, including trends, demographics, and customer preferences. Identify your primary competitors and conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to understand your resort’s positioning in the market.

4. Services and Amenities: Describe the range of services and amenities your resort will offer. Highlight any unique features that differentiate your resort from competitors, such as specialty restaurants, recreational activities, spa services, or eco-friendly initiatives. Clearly define your value proposition and explain how it will appeal to your target market.

5. Marketing and Sales Strategy: Outline your marketing and promotional strategies to attract guests to your resort. Include details on your brand positioning, pricing strategy, advertising campaigns, and online presence. Identify the key distribution channels you will utilize, such as online travel agencies, direct bookings, or partnerships with travel agents.

6. Operations and Management: Explain how your resort will be organized and managed on a day-to-day basis. Detail the staffing structure, employee training programs, and operational procedures that will ensure smooth operations and exceptional guest experiences. Include information on facilities management, housekeeping, and guest services.

7. Financial Projections: Provide financial forecasts and projections for your resort business. This should include estimates for start-up costs, revenue projections, operating expenses, and profitability. Prepare cash flow statements, balance sheets, and income statements to demonstrate the financial viability of your resort. Additionally, consider including a break-even analysis and potential return on investment for potential investors.

8. Risk Assessment: Identify potential risks and challenges that could impact the success of your resort. Develop a risk mitigation plan and outline strategies to address potential issues, such as natural disasters, economic downturns, or changes in regulations.

9. Implementation Plan: Provide a timeline and action plan for launching and operating your resort. Break down the key milestones, such as site selection, construction, staffing, and marketing campaigns, to ensure a smooth and successful opening.

Remember, your business plan is not a static document. It should be regularly reviewed and updated as your resort progresses and market conditions change. A well-crafted business plan will serve as a valuable tool to guide you in decision-making, secure funding, and communicate your vision to stakeholders.

Funding and Financing

Securing adequate funding and financing is a crucial step in starting and growing your resort business. The costs associated with establishing a resort can be substantial, and having access to the necessary capital is essential to cover expenses such as land acquisition, construction, equipment procurement, and staffing.

Here are some key considerations for funding and financing your resort:

1. Personal Savings and Equity: Utilize your personal savings or equity to contribute to the initial capital required for your resort. This demonstrates your commitment to the business and increases your credibility when seeking additional funding.

2. Bank Loans and Small Business Administration (SBA) Loans: Approach banks or financial institutions to explore loan options specifically designed for small businesses, such as SBA loans. These loans typically offer favorable terms and lower interest rates compared to traditional commercial loans.

3. Investors and Partnerships: Seek out potential investors or partners who are willing to provide financial support in exchange for a share of ownership or profit. This could include family and friends, angel investors, or venture capital firms. Ensure that you have a well-prepared business plan and financial projections to present to potential investors.

4. Crowdfunding: Consider utilizing crowdfunding platforms to raise capital for your resort. Crowdfunding allows you to reach a larger pool of potential investors who are interested in supporting innovative business ideas. Develop a compelling campaign and offer enticing rewards to attract backers.

5. Government Grants and Incentives: Research government grants and incentives that are available to support resort development or promote tourism in your region. These grants can provide financial assistance or tax incentives to reduce your overall costs.

6. Vendor Financing: Some vendors may offer financing options for purchasing equipment or supplies. Explore terms and conditions with vendors to negotiate favorable payment plans that align with your cash flow projections.

7. Lease or Rental Agreements: Consider leasing or renting the resort property instead of purchasing it outright. This can help reduce upfront costs and allow you to allocate funds towards other critical areas of the business. Negotiate favorable lease terms and ensure you have a solid long-term agreement in place.

8. Fundraising Events and Sponsorships: Organize fundraising events or seek sponsorships from local businesses to generate additional funds for your resort. Host gala events, auctions, or contests that not only raise capital but also create awareness about your resort.

Remember, it is crucial to have a clear financial plan that includes detailed cost estimates, revenue projections, and repayment strategies. This will instill confidence in potential lenders and investors and increase your chances of securing funding. Consult with financial advisors or professionals with experience in the hospitality industry to ensure you navigate the financing process successfully.

Licensing and Permits

Obtaining the necessary licenses and permits is a critical step in operating a legal and compliant resort business. Each jurisdiction may have specific requirements, so it is essential to research and understand the licensing and permit regulations in your desired location.

Here are some key licenses and permits that you may need to obtain:

1. Business License: Register your resort as a legal entity and obtain a business license from the appropriate government agency. This license validates your resort’s legitimacy and ensures that you comply with local laws and regulations.

2. Zoning and Land Use Permits: Ensure that your resort is situated on a property that is zoned for resort or commercial use. Obtain the necessary zoning and land use permits to demonstrate compliance with local planning and development regulations.

3. Building Permits: If you are constructing a new resort or making significant renovations to an existing property, you will need to obtain building permits. These permits ensure that your resort’s facility meets safety, structural, and environmental standards.

4. Health and Safety Permits: Your resort must meet health and safety regulations to ensure the well-being of your guests and staff. Obtain permits related to food handling, swimming pool operations, fire safety, and any other relevant health and safety concerns.

5. Alcohol and Liquor License: If you plan to serve alcoholic beverages at your resort, you will need to obtain an alcohol or liquor license. Requirements for these permits vary depending on local laws and may involve background checks, training, and compliance with specific regulations.

6. Environmental Permits: If your resort is situated in an environmentally sensitive area or utilizes natural resources (such as beach access or forestry), you may need to obtain specific environmental permits. Ensure compliance with environmental regulations to minimize the impact of your operations on the ecosystem.

7. Events and Entertainment Licenses: If you plan to host events, concerts, or live entertainment at your resort, you may need additional permits or licenses. These permits often involve inspections, security measures, and adherence to noise regulations.

8. Business Tax Registration: Register your resort for business taxes at the local, state, and federal levels. Ensure compliance with tax regulations, including sales tax, payroll taxes, and any other applicable tax requirements.

To obtain the necessary licenses and permits, familiarize yourself with the specific requirements of your target location. Research local government websites, consult with legal professionals, or engage a licensing service to navigate the process effectively.

Keep in mind that licensing and permit requirements may evolve over time. Stay informed about any updates or changes to ensure ongoing compliance with regulations. Failure to obtain the required licenses and permits can result in legal and financial consequences.

By obtaining the necessary licenses and permits, you can operate your resort with confidence, knowing that you are meeting all legal requirements and delivering a safe and enjoyable experience for your guests.

Resort Design and Construction

The design and construction of your resort play a vital role in creating a unique and appealing experience for your guests. It is important to carefully plan and execute the design and construction process to ensure that your resort reflects your vision and meets the needs and expectations of your target market.

Here are some key considerations for resort design and construction:

1. Concept and Theme: Define the concept and theme of your resort. Consider factors such as the local culture, natural surroundings, and target market preferences. Whether you opt for a contemporary, traditional, or thematic approach, ensure that your design concept aligns with your brand identity and target audience.

2. Architectural Design: Engage an experienced and reputable architect to design your resort. Collaborate closely with the architect to translate your vision into a functional and aesthetically pleasing design. Think about the layout, room configurations, common areas, landscaping, and integration of sustainable features.

3. Interior Design: Pay attention to the interior design of your resort, as it plays a significant role in creating a memorable guest experience. Consider factors such as color schemes, furnishings, lighting, and artwork. The design should reflect the overall theme, convey comfort and luxury, and create a welcoming ambiance for your guests.

4. Sustainability and Energy Efficiency: Incorporate sustainable design principles into your resort’s construction. Use eco-friendly materials, implement energy-efficient systems, and incorporate renewable energy sources if possible. Design your resort to minimize its environmental impact and promote a more sustainable future.

5. Construction Management: Hire a competent construction management team to oversee the construction process. Ensure that the project is completed on time, within budget, and according to the approved design plans. Regularly communicate with the construction team and conduct site visits to monitor progress and address any issues that may arise.

6. Quality Control: Implement a robust quality control process to ensure that construction and design standards are met. Conduct regular inspections and tests to address any deficiencies promptly. Pay attention to details such as finishes, fixtures, and equipment to guarantee a high standard of craftsmanship and durability.

7. Safety and Accessibility: Prioritize safety and accessibility when designing and constructing your resort. Ensure compliance with building codes and regulations, especially in areas such as fire safety, emergency exits, and accessibility for guests with disabilities. Provide adequate lighting, non-slip surfaces, and clear signage to enhance safety for guests and staff.

8. Landscaping and Outdoor Spaces: Create attractive outdoor spaces that enhance the overall guest experience. Invest in well-maintained landscaping, gardens, and outdoor recreational facilities. Design outdoor seating areas, pools, walking paths, and other amenities to provide guests with opportunities to relax and connect with nature.

9. Technology and Connectivity: Consider incorporating modern technology and connectivity features into your resort’s design. Provide high-speed internet access, smart room controls, and interactive guest services. Embrace technology to streamline operations, enhance customer service, and stay competitive in the digital age.

Remember, resort design and construction is a complex and multi-faceted process that requires careful planning, coordination, and attention to detail. Engaging professionals experienced in resort design and construction can help you bring your vision to life and create a stunning resort that leaves a lasting impression on your guests.

Staffing and Training

The success of your resort relies heavily on the skills and dedication of your staff. Building a competent and service-oriented team is crucial for delivering exceptional guest experiences and maintaining a positive reputation. Proper staffing and ongoing training ensure that your staff members are equipped with the necessary skills to meet and exceed guest expectations.

Here are some key considerations for staffing and training your resort:

1. Identifying Staffing Needs: Determine the staffing requirements based on the size, scale, and services offered by your resort. Identify the various departments and roles such as front desk, housekeeping, food and beverage, spa, maintenance, and security. Assess the required staff-to-guest ratio to ensure adequate service.

2. Recruiting and Hiring: Develop a comprehensive recruitment strategy to attract qualified candidates. Advertise job openings on relevant platforms, network within the hospitality industry, and consider partnering with local educational institutions. Conduct thorough interviews and background checks, and select individuals who align with your resort’s values and service standards.

3. Training and Orientation: Provide a thorough orientation program to familiarize new employees with the resort’s policies, procedures, and expectations. Ensure that they understand guest service standards, safety protocols, and their specific job responsibilities. Consider assigning mentors or buddies to guide and support new employees during their onboarding process.

4. Ongoing Training and Development: Invest in continuous training and development programs for your staff. This ensures they stay updated on the latest industry trends, customer service techniques, and technology advancements. Offer workshops, seminars, and online courses to enhance skills and encourage professional growth.

5. Communication and Team Building: Foster a positive work environment through open and effective communication channels. Encourage regular team meetings, scheduled feedback sessions, and an open-door policy for staff to voice suggestions or concerns. Organize team building activities and events to promote camaraderie, teamwork, and a strong sense of shared goals.

6. Empowerment and Recognition: Empower your staff by delegating responsibilities and allowing them to make decisions within their roles. Recognize and reward outstanding performance to motivate and reinforce positive behaviors. Establish employee recognition programs and celebrate achievements to boost morale and loyalty.

7. Cross-Training and Rotation: Offer opportunities for cross-training and staff rotation across different departments. This not only enhances their skill set but also fosters a broader understanding of the resort’s operations. This flexibility can also help address staffing gaps and provide employees with a well-rounded experience.

8. Employee Benefits and Wellness: Provide competitive compensation packages, including benefits such as health insurance, retirement plans, and vacation time. Prioritize employee wellness by offering access to fitness facilities, wellness programs, and regular health check-ups. A happy and healthy workforce contributes to better guest satisfaction.

9. Guest Feedback and Service Recovery: Encourage staff to solicit guest feedback and actively participate in service recovery processes. Train them to handle guest complaints professionally and resolve issues promptly and efficiently. Learning from guest feedback can help your staff continuously improve and refine their service delivery skills.

Effective staffing and training go hand in hand to create a skilled and motivated team that delivers exceptional guest experiences. By investing in your employees’ development, you not only enhance service quality but also foster a positive work culture that sets your resort apart from the competition.

Marketing and Advertising

Marketing and advertising are essential components of promoting and showcasing your resort to potential guests. An effective marketing strategy will help you attract the right target audience and differentiate your resort from the competition. By investing in strategic marketing and advertising initiatives, you can maximize your resort’s visibility and drive bookings.

Here are key considerations for your resort’s marketing and advertising efforts:

1. Branding and Positioning: Develop a strong and memorable brand identity for your resort that resonates with your target market. Consider your resort’s unique selling points, values, and desired perception. Craft consistent messaging and visuals to communicate your brand image effectively.

2. Website and Online Presence: Create a visually appealing and user-friendly website that showcases your resort’s features, amenities, and booking options. Optimize your website for search engines to improve organic visibility. Utilize professional photography, engaging videos, and virtual tours to give potential guests a glimpse into the resort experience.

3. Search Engine Optimization (SEO): Implement SEO best practices to improve your resort’s search engine rankings. Keyword research, meta tags, proper site structure, and relevant content will help boost your website’s visibility in search engine results, driving organic traffic and potential bookings.

4. Online Travel Agencies (OTAs) and Booking Platforms: Partner with OTAs and booking platforms to expand your reach and access a broader audience. Ensure that your resort’s listing is comprehensive, accurate, and optimized to attract potential guests. Offer competitive rates, exclusive packages, and attractive promotions to encourage direct bookings.

5. Email Marketing: Develop a targeted email marketing strategy to engage with past and potential guests. Build a subscriber list and regularly send out newsletters or personalized emails to stay top of mind. Share updates, special offers, and relevant content that appeals to your audience’s interests.

6. Social Media: Leverage social media platforms to connect with your audience, showcase your resort’s unique experiences, and engage with followers. Maintain an active presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. Use compelling visuals, user-generated content, and influencer partnerships to build brand awareness and foster a community of loyal followers.

7. Content Marketing: Create informative and engaging content that showcases the value and benefits of staying at your resort. Utilize blogs, articles, videos, and social media posts to provide valuable information, inspire travel, and establish your resort’s expertise in the industry. Incorporate relevant keywords and shareable content to amplify reach and drive organic traffic.

8. Influencer and PR Collaborations: Collaborate with influencers, bloggers, and travel journalists to create buzz and generate exposure for your resort. Host media familiarization trips and offer complimentary stays to influencers and journalists in exchange for honest reviews and coverage. This can help increase brand visibility and reach a wider audience.

9. Events and Promotions: Organize events, promotions, and packages to attract guests during off-peak seasons, holidays, or special occasions. Create enticing offers, such as discounted rates, complimentary upgrades, spa packages, or exclusive dining experiences. Promote these offerings through various channels to capture attention and drive bookings.

10. Guest Reviews and Reputation Management: Encourage guests to leave positive reviews on review platforms like TripAdvisor, Google, and online travel agencies. Monitor and respond to reviews, both positive and negative, to demonstrate your commitment to guest satisfaction. Implement a comprehensive reputation management strategy to maintain a positive online presence.

By implementing a well-rounded marketing and advertising strategy, you can raise awareness of your resort, attract your target audience, and ultimately drive bookings. Regularly assess and adjust your marketing efforts based on data and feedback to optimize results and stay ahead in the competitive landscape.

Operations and Quality Control

Efficient operations and stringent quality control measures are vital for the smooth functioning of your resort and ensuring exceptional guest experiences. Proper operational management and a focus on quality control will help you deliver consistent service, maximize guest satisfaction, and maintain a positive reputation.

Here are key considerations for operations and quality control in your resort:

1. Standard Operating Procedures (SOPs): Develop comprehensive SOPs for all departments and functions within your resort. Clearly document procedures and expectations to ensure consistency in service delivery. SOPs should cover everything from check-in and check-out processes to cleaning protocols, F&B service, and emergency procedures.

2. Guest Service Training: Conduct regular training sessions to equip your staff with the necessary guest service skills. Focus on interpersonal communication, problem-solving, conflict resolution, and personalized guest interactions. Encourage a service-oriented mindset and empower employees to go above and beyond to meet guest needs.

3. Operational Efficiency: Optimize operational processes to enhance efficiency and minimize guest wait times or inconveniences. Streamline check-in and check-out procedures, housekeeping tasks, dining room operations, and other essential functions. Utilize technology solutions such as property management systems, mobile apps, and automated processes to simplify operations.

4. Communication Channels: Establish clear and efficient communication channels within your resort. Ensure seamless communication between different departments, shifts, and levels of management. Invest in technology tools such as digital radios, messaging platforms, and workplace collaboration software to facilitate smooth communication.

5. Facilities Maintenance: Implement a proactive approach to facilities maintenance to ensure that all areas of your resort are well-maintained and in good working order. Conduct regular inspections, address maintenance issues promptly, and invest in preventive maintenance practices to avoid any disruptions to guest experiences.

6. Safety and Security: Prioritize guest and employee safety by implementing robust safety and security measures. Install proper surveillance systems, secure access control systems, fire safety protocols, and emergency response plans. Train employees on safety procedures, maintain up-to-date certifications, and perform regular drills for handling emergencies.

7. Performance Monitoring: Implement systems to monitor the performance of your employees and operations. Set key performance indicators (KPIs), conduct regular performance evaluations, and provide feedback and recognition. Monitor guest satisfaction through surveys, reviews, and feedback to identify areas for improvement.

8. Feedback and Complaint Handling: Establish channels for guests to provide feedback and handle complaints effectively. Encourage guests to share their experiences and actively seek feedback. Develop a process to address guest concerns promptly, resolve issues, and learn from guest feedback to continually enhance your resort’s operations.

9. Continuous Improvement: Foster a culture of continuous improvement in your resort. Regularly review operations, gather feedback from guests and employees, and identify areas for enhancement. Monitor industry trends and innovation to stay ahead and proactively adapt to changing guest preferences and expectations.

By implementing efficient operations and maintaining strict quality control measures, you can consistently deliver exceptional guest experiences. Optimal operations and a focus on quality will help you build guest loyalty, positive word-of-mouth, and a strong reputation in the highly competitive hospitality industry.

Customer Service and Guest Experience

Customer service and guest experience are at the heart of the resort industry. Providing exceptional service and creating memorable experiences for guests should be a top priority in your resort’s operations. By going above and beyond to meet and exceed guest expectations, you can foster guest loyalty, generate positive reviews, and establish a strong reputation.

Here are key considerations for delivering outstanding customer service and creating exceptional guest experiences:

1. Service-oriented Culture: Foster a service-oriented culture throughout your resort. Ensure that all employees understand the importance of providing exceptional service and have a genuine desire to exceed guest expectations. Empower and encourage staff to anticipate guest needs, display empathy, and provide personalized experiences.

2. Personalization: Strive to personalize the guest experience as much as possible. Collect and utilize guest data to anticipate preferences and tailor services accordingly. Address guests by their names, offer personalized recommendations, and remember their preferences to create a warm and welcoming atmosphere.

3. Warm and Friendly Interactions: Train your staff to deliver warm and friendly interactions with guests. Encourage employees to greet guests with a smile, offer assistance proactively, and engage in genuine conversations. Demonstrating genuine care and interest in guests’ well-being builds trust and makes them feel valued.

4. Prompt and Efficient Service: Emphasize the importance of prompt and efficient service. Minimize wait times, respond promptly to guest requests, and ensure smooth processes for check-in, check-out, and other guest interactions. Train employees to handle service requests efficiently and professionally.

5. Problem Resolution: Develop procedures for effectively handling guest complaints and resolving issues. Train employees on effective problem-solving techniques and empower them to resolve issues promptly. Encourage a proactive approach to addressing guest concerns to ensure their satisfaction and prevent negative experiences.

6. Consistency: Strive for consistency in service delivery throughout various departments and across different shifts. Ensure that service standards are consistently upheld by all employees. Regularly assess and monitor staff performance and address any gaps through training and feedback.

7. Anticipate Guest Needs: Train your staff to anticipate guest needs and exceed expectations. Encourage them to be proactive in identifying opportunities to enhance the guest experience. From offering personalized recommendations to providing thoughtful gestures, going the extra mile creates memorable moments for your guests.

8. Continuous Training and Development: Invest in ongoing training and development programs for your staff. Provide them with the necessary skills, knowledge, and tools to deliver exceptional service. Focus on areas such as communication skills, empathy, problem-solving, and conflict resolution to ensure that your staff is well-equipped to handle any situation.

9. Regular Guest Feedback: Encourage guests to provide feedback on their experiences. Utilize guest surveys, comment cards, and online review platforms to gather feedback and assess satisfaction levels. Actively listen to feedback, address concerns promptly, and use the feedback to continuously improve and refine your resort’s operations.

10. Surprise and Delight: Look for opportunities to surprise and delight your guests. Consider thoughtful gestures such as welcome amenities, special treats, complimentary upgrades, or personalized notes. These unexpected touches leave a positive, lasting impression on guests and contribute to a truly memorable experience.

By prioritizing exceptional customer service and creating unforgettable guest experiences, you can differentiate your resort from competitors and build a loyal customer base. A reputation for outstanding service will attract repeat guests and generate positive word-of-mouth, further enhancing the success of your resort.

Sustainability and Eco-friendly Practices

In today’s world, sustainability is more important than ever. Adopting eco-friendly practices in your resort not only demonstrates your commitment to environmental responsibility but also appeals to an increasingly conscious and environmentally-aware guest base. By implementing sustainable initiatives, you can reduce your resort’s ecological footprint, attract eco-conscious travelers, and contribute to a more sustainable future.

Here are some key considerations for integrating sustainability and eco-friendly practices into your resort:

1. Energy Efficiency: Implement energy-saving measures throughout your resort. Upgrade to energy-efficient lighting systems, utilize smart thermostats, and invest in energy management systems. Encourage staff and guests to practice energy conservation by turning off lights and electronics when not in use.

2. Water Conservation: Implement water-saving measures to reduce water consumption. Install low-flow toilets, showerheads, and faucets, and use water-efficient landscaping techniques. Encourage guests to participate in towel and linen reuse programs to minimize unnecessary laundering.

3. Waste Management: Establish proper waste management systems, including recycling and waste separation programs. Educate staff and guests about proper waste disposal practices and provide clearly labeled recycling bins throughout the resort. Consider composting organic waste and reducing single-use plastics.

4. Local Sourcing: Support the local economy and reduce carbon footprint by sourcing products and services locally. Purchase local produce, engage in partnerships with local suppliers, artisans, and craftsmen, and offer authentic local experiences to your guests. This not only supports the local community but also reduces transportation-related emissions.

5. Sustainable Building Materials: Utilize sustainable building materials when constructing or renovating your resort. Opt for locally sourced, recycled, and renewable materials wherever possible. Incorporate green building practices such as using materials with low environmental impact and promoting efficient resource use.

6. Wildlife and Natural Habitat Protection: Respect and protect the local wildlife and natural habitats surrounding your resort. Educate staff and guests about ecologically sensitive areas, endangered species, and responsible wildlife viewing. Implement policies to prevent disturbance to wildlife and promote conservation efforts.

7. Environmental Education and Awareness: Educate staff, guests, and the local community about your resort’s sustainability initiatives. Conduct awareness campaigns, provide educational materials, and host workshops or seminars. Encourage guests to embrace eco-friendly practices during their stay and educate them on the importance of environmental conservation.

8. Green Certifications and Initiatives: Seek third-party certifications and participate in industry-led green initiatives. Certifications such as LEED (Leadership in Energy and Environmental Design) or Green Globe validate your commitment to sustainability and provide credibility to eco-conscious travelers. Partner with recognized eco-certifications and associations to showcase your resort’s commitment to sustainable practices.

9. Collaboration with Local Community: Engage with the local community and collaborate on sustainable initiatives. Support local conservation efforts, participate in community projects, and involve local organizations in your sustainability initiatives. This fosters positive relationships, creates a sense of shared responsibility, and contributes to the overall well-being of the community.

Remember, sustainability is an ongoing journey. Continually evaluate and improve your eco-friendly practices, set measurable goals, and track your progress. By prioritizing sustainability in your resort, you not only contribute to a more sustainable future but also attract environmentally-conscious guests who appreciate and support your efforts.

Risk Management and Security

Ensuring the safety and security of your guests, staff, and property is paramount in running a successful resort business. Implementing effective risk management and security measures not only protects your stakeholders but also fosters a sense of trust and peace of mind among your guests. By identifying potential risks and taking proactive steps to mitigate them, you can create a safe and secure environment for everyone.

Here are key considerations for implementing risk management and security measures in your resort:

1. Risk Assessment: Conduct a thorough risk assessment of your resort’s premises and operations. Identify potential risks, such as natural disasters, fire hazards, accidents, theft, or cybersecurity threats. Prioritize risks based on their severity and likelihood of occurrence.

2. Emergency Response Plan: Develop a comprehensive emergency response plan that covers various scenarios and outlines the necessary actions to be taken. This plan should include evacuation procedures, emergency contacts, communication protocols, and designated assembly areas. Regularly train and drill your staff on emergency response procedures to ensure preparedness.

3. Security Personnel: Employ well-trained security personnel who are equipped to handle security threats and ensure the safety of guests and staff. They should have a good understanding of the resort’s protocols, be able to handle emergency situations, and provide a visible presence to deter potential threats. Conduct thorough background checks and provide ongoing training to your security team.

4. Access Control: Implement access control measures to secure the resort’s facilities and areas that require restricted access. Utilize key cards, biometric access systems, or security personnel to control entry to guest rooms, back-of-house areas, and other sensitive locations.

5. Surveillance Systems: Install a comprehensive surveillance system to monitor and record activities throughout the resort. Place cameras strategically in public areas, entrances, parking lots, and other locations to deter criminal activities and provide evidence in case of incidents.

6. IT and Data Security: Safeguard your resort’s data and IT systems against cyber threats. Implement secure networks, firewalls, encryption, and regular data backups. Train staff to recognize and report potential cybersecurity risks, such as phishing attempts or suspicious activities.

7. Staff Training and Awareness: Train your staff on safety and security procedures, including identifying suspicious activities, reporting incidents, and maintaining vigilance. Foster a culture of awareness and personal responsibility among employees to enhance overall security within the resort.

8. Insurance Coverage: Obtain comprehensive insurance coverage that protects your resort against potential risks, including property damage, liability, and accidents. Regularly review and update your insurance policies to align with your evolving business operations and changing risk landscape.

9. Guest Safety Communications: Clearly communicate safety and security measures to your guests. Provide information through signage, in-room guest directories, and digital platforms. Ensure guests are aware of evacuation routes, emergency contact information, and any specific safety instructions.

10. Ongoing Evaluation and Improvement: Regularly review and assess your resort’s risk management and security measures. Stay updated with industry best practices, emerging security technologies, and changing risk profiles. Address any identified gaps or weaknesses promptly to continuously improve your security posture.

By implementing effective risk management and security measures, you can create a safe and secure environment for your guests and staff. Prioritize the well-being of your stakeholders, and ensure any potential risks are identified, managed, and addressed swiftly. A robust risk management and security framework will contribute to a positive guest experience and safeguard your resort’s reputation.

Financial Management and Profitability

Effective financial management is essential for the long-term success and profitability of your resort business. By efficiently managing your finances, you can maximize revenue, control costs, and make informed decisions that drive the financial health of your resort.

Here are key considerations for financial management and maximizing profitability in your resort:

1. Budgeting and Forecasting: Develop a comprehensive budget that aligns with your resort’s goals and objectives. Consider all revenue and expense categories, including operational costs, marketing expenses, staff wages, utilities, and maintenance. Regularly review and update your budget, and prepare accurate financial forecasts to track progress and make informed decisions.

2. Revenue Management: Implement effective revenue management strategies to optimize room rates and increase overall revenue. Conduct market research, monitor demand patterns, and adjust pricing strategies accordingly. Utilize revenue management software or tools to analyze data and make data-driven decisions to maximize profitability.

3. Cost Control: Identify and control costs to improve profitability. Regularly review expenses, negotiate better terms with suppliers, and explore opportunities to streamline operations. Implement efficient inventory management practices to minimize waste and optimize purchasing decisions.

4. Cash Flow Management: Maintain a strong cash flow to ensure the smooth running of your resort. Monitor cash inflows and outflows, manage accounts receivable and payable, and implement effective cash flow forecasting. Maintain a balance between ensuring sufficient liquidity and investing excess funds for future growth.

5. Financial Analysis and Reporting: Regularly analyze financial performance and generate accurate financial reports. This includes income statements, balance sheets, and cash flow statements. Conduct variance analysis to identify trends, areas of improvement, and potential cost-saving opportunities.

6. Profitability Analysis: Analyze profitability by segment, department, or revenue source. This will enable you to identify the most profitable areas of your resort and allocate resources accordingly. Evaluate the return on investment (ROI) for marketing initiatives, capital projects, and other investments to ensure optimal allocation of funds.

7. Capital Expenditure Planning: Develop a strategic plan for capital expenditures and prioritize investment decisions. Regularly assess equipment, technology, and property upgrades to enhance guest experiences and operational efficiency. Evaluate the potential return on investment and consider long-term benefits before committing to significant capital expenditures.

8. Tax Planning and Compliance: Stay informed about tax regulations and obligations applicable to your resort. Seek professional guidance to ensure compliance and maximize available tax incentives or deductions. Develop a tax planning strategy to minimize tax liabilities while staying compliant with relevant laws and regulations.

9. Financial Controls and Risk Management: Implement internal control measures to safeguard your resort’s financial assets. Establish protocols for financial transactions, employee authorization levels, and regular audits. Mitigate financial risks by diversifying revenue streams, maintaining adequate insurance coverage, and implementing robust fraud prevention measures.

10. Professional Financial Guidance: Consider consulting with financial professionals with experience in the hospitality industry. Seek guidance from accountants, financial advisors, or industry specialists who can provide insights, assist with financial analysis, and offer strategic advice to optimize your resort’s financial management.

Effectively managing your resort’s finances is critical for its long-term success. By implementing sound financial practices, analyzing performance, and making informed decisions, you can drive profitability, ensure sustainability, and secure the future growth of your resort business.

Starting and running a resort business requires careful planning, attention to detail, and a commitment to excellence. Throughout this comprehensive guide, we have explored various aspects of establishing and managing a successful resort, from market research and location selection to customer service and financial management.

Market research is crucial for understanding your target market, identifying trends, and determining your unique selling points. Careful location selection sets the foundation for attracting guests and creating memorable experiences. Developing a solid business plan and securing funding are essential for turning your vision into reality.

Once your resort is operational, staffing and training play a critical role in delivering exceptional service and creating unparalleled guest experiences. Marketing and advertising strategies help promote your resort and reach the right audience, while sustainability and eco-friendly practices demonstrate your commitment to the environment and attract environmentally-conscious travelers.

Operations, quality control, and risk management ensure smooth operations, protect your guests and staff, and uphold your resort’s reputation. Effective financial management and a focus on profitability help optimize revenue, control costs, and secure the financial health of your resort.

By incorporating the insights and strategies outlined in this guide, you will be equipped to navigate the intricate world of resort business with confidence. However, it’s important to remember that the hospitality industry is dynamic, and staying agile, adaptable, and always focused on the needs of your guests is key to ongoing success.

Starting and managing a resort business is undoubtedly challenging, but with careful planning, attention to detail, and dedication to providing exceptional hospitality, you can create a resort that sets itself apart, delivers unforgettable experiences, and becomes a sought-after destination for travelers from all around the world.

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How To Write a Business Plan for Mountain Retreat in 9 Steps: Checklist

By henry sheykin, resources on mountain retreat.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our blog post on how to write a business plan for a mountain retreat! With the increasing demand for peaceful and nature-oriented getaways, the mountain retreat industry in the US is experiencing significant growth. According to recent statistics, the number of visitors to mountain retreats has been steadily increasing, with a growth rate of XX% in the past year alone. This presents a lucrative opportunity for aspiring entrepreneurs in this industry.

When starting a mountain retreat business, it is essential to have a comprehensive business plan in place. This will serve as a roadmap to guide you through the various steps involved in setting up and running a successful mountain retreat. In this blog post, we will outline the nine crucial steps you need to follow to create a well-rounded business plan for your mountain retreat.

• Identify target market: Understand the demographics and preferences of your target customers to tailor your retreat's offerings accordingly.
• Conduct market research: Gather relevant information about the mountain retreat industry, including market trends, customer preferences, and competitor analysis.
• Analyze competition: Identify and analyze existing mountain retreats in your chosen location to identify their strengths, weaknesses, and potential gaps in the market.
• Determine unique selling proposition: Define what sets your mountain retreat apart from the competition and why customers should choose your retreat over others.
• Outline business goals and objectives: Clearly define your short-term and long-term goals, including financial targets, customer satisfaction goals, and expansion plans.
• Assess financial feasibility: Conduct a thorough financial analysis to determine the initial investment required, projected revenue, and operational costs. This will help you assess the profitability and sustainability of your business.
• Create a marketing strategy: Develop a comprehensive marketing plan to reach and attract your target customers. This may include online advertising, partnerships with travel agencies, and social media marketing.
• Identify necessary resources and licenses: Identify the resources, facilities, and licenses required to operate your mountain retreat, such as permits, insurance, and staffing.
• Develop a pricing strategy: Determine your pricing structure based on factors such as location, amenities, and services offered. Conduct market research to ensure your prices are competitive yet profitable.

By following these nine essential steps, you can create a well-designed business plan that covers all aspects of your mountain retreat venture. This will not only help you attract potential investors but also serve as a roadmap for success in this thriving industry.

Identify Target Market

One of the most crucial steps in creating a successful business plan for a mountain retreat is to identify and define your target market. Understanding who your ideal customers are will help you tailor your offerings to meet their specific needs and preferences. Here are some key points to consider when identifying your target market:

• Demographics: Start by determining the demographics of your target market. Consider factors such as age, income level, occupation, and location. This information will provide insight into the characteristics of your potential customers.
• Psychographics: In addition to demographics, it's essential to understand the psychographics of your target market. This includes their interests, values, lifestyles, and motivations. This information will help you create marketing messages that resonate with your audience.
• Needs and Preferences: Identify the specific needs and preferences of your target market. Are they looking for a luxury retreat with high-end amenities, or are they more interested in a rustic experience? Do they prefer outdoor activities like hiking and skiing, or are they more inclined towards relaxation and spa services? Understanding their desires will enable you to tailor your services accordingly.
• Competition: Research your competitors and analyze their target market. Determine if there is a gap in the market that you can fulfill. Differentiating yourself from competitors and offering a unique experience can be a significant advantage.
• Conduct surveys or interviews with potential customers to gather valuable insights about their preferences and expectations.
• Use social media and online forums to engage with your target market and gather feedback.
• Consider partnering with local businesses or organizations that attract your target market to expand your reach.

Identifying your target market is a critical step in developing a business plan for a mountain retreat. It will guide your decision-making process and help you create a compelling offering that resonates with your ideal customers. By understanding their demographics, psychographics, needs, and preferences, you can position your mountain retreat as the perfect getaway for your target market.

Conduct Market Research

Once you have identified your target market for your mountain retreat business, it is crucial to conduct thorough market research. This step will provide you with valuable insights and data that will inform your business decisions and help you understand the demand for your offerings. Market research involves gathering information about your potential customers, competitors, industry trends, and market conditions.

Here are some key points to consider during your market research:

• Identify your target audience: Determine the demographics, interests, and preferences of your potential customers. Understand their needs and what they look for in a mountain retreat experience.
• Understand market trends: Stay updated on the latest trends and developments in the mountain retreat industry. This includes monitoring popular destinations, emerging customer preferences, and changes in consumer behavior.
• Analyze competitor offerings: Study your competitors' mountain retreats in the same or similar locations. Evaluate their amenities, services, pricing, and marketing strategies. Identify gaps in the market that you can fill to differentiate your retreat.
• Gather customer feedback: Conduct surveys or interviews with potential customers to gain insights into their preferences and expectations. Understand what they value the most in a mountain retreat and identify areas where you can excel.
• Assess market demand: Evaluate the overall demand for mountain retreats in your chosen location. Consider factors such as tourist influx, seasonality, and economic conditions that may impact the demand and profitability of your business.

Tips for conducting market research:

• Utilize online resources: Explore travel websites, forums, and social media platforms to gather information about popular mountain retreat destinations and customer reviews.
• Visit competitor retreats: Take the time to visit and experience competitor retreats firsthand. This will provide you with valuable insights into their operations, customer service, and overall guest experience.
• Engage with industry professionals: Attend relevant conferences, seminars, or workshops to network with experts in the field. They can offer valuable advice and market insights based on their experiences.
• Stay updated on local regulations: Research the local laws and regulations that may impact your mountain retreat business. Ensure that you comply with all legal requirements and obtain any necessary permits or licenses.

By conducting comprehensive market research, you will be equipped with the knowledge and understanding necessary to make informed decisions about your mountain retreat business. This step will help you identify opportunities, anticipate challenges, and set a strong foundation for your business plan.

Analyze Competition

As you embark on the journey of starting a mountain retreat business, it is crucial to have a thorough understanding of your competition. Analyzing the competition will allow you to identify their strengths and weaknesses, and help you position your mountain retreat as a unique and attractive option for potential customers.

To begin analyzing the competition, start by researching other mountain retreats in the same area or those targeting a similar demographic. Look for information on their services, amenities, pricing, and target market. Take note of any unique selling propositions they have, such as special activities or exclusive partnerships.

Identify their strengths and weaknesses . Assess what sets them apart from other retreats and what areas they may be lacking in. This will give you insights on what aspects of your own mountain retreat you can emphasize or improve upon.

• Are their services and amenities more luxurious or basic compared to yours?
• Do they have any unique offerings, such as specific outdoor activities or facilities?
• What do customers praise or complain about in their reviews?

Understand their pricing strategy . Take note of how your competitors price their rentals and the additional services they offer. This will help you determine if your pricing is competitive and if there are any opportunities to differentiate yourself by offering more value or adjusting your rates.

• Do they charge extra for additional services or are they included in the rental price?
• How do their prices vary according to rental duration and peak/off-peak seasons?
• Read customer reviews on various platforms to gain insights into the customer experience offered by your competitors.
• Visit or reach out to competitor mountain retreats to gather firsthand information about their services and facilities.
• Consider conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to further examine your competition.

By thoroughly analyzing the competition, you can better understand the market landscape and identify opportunities to differentiate your mountain retreat. Use this information to refine your business strategies and enhance the overall experience you offer to your customers.

Determine Unique Selling Proposition

One crucial step in writing a business plan for a mountain retreat is determining your unique selling proposition (USP). Your USP is what sets your retreat apart from competitors and gives it a distinct advantage in the market. It is the reason why customers should choose your retreat over others.

When considering your USP, it is important to think about what makes your mountain retreat different from others in the area. This could include factors such as the location, the amenities and facilities you offer, the level of customer service, or any additional services or experiences you provide.

A unique selling proposition should be focused and specific, clearly identifying what makes your retreat special. It should also be appealing to your target market and align with their needs and preferences. To determine your USP, consider conducting market research to gain insight into the desires and expectations of your target market.

Once you have identified your USP, it is essential to highlight it in your marketing materials and communications. This will help differentiate your retreat from competitors and attract potential customers. Use compelling language and persuasive messaging to effectively convey the unique value your mountain retreat offers.

• Research your competitors: Analyze what your competitors are offering and identify any gaps in the market that your retreat can fill.
• Focus on customer benefits: Highlight how your retreat can meet the specific needs and desires of your target market, emphasizing the unique experiences and benefits they will gain.
• Consider partnerships: Explore opportunities to partner with local businesses or organizations to enhance your unique selling proposition, such as collaborating with adventure companies to offer exclusive outdoor activities.
• Stay updated: Continuously assess the market and adjust your USP accordingly to ensure it remains relevant and compelling.

Outline Business Goals And Objectives

When starting a mountain retreat business, it is crucial to outline clear and achievable business goals and objectives . These goals will serve as a roadmap for your venture, guiding your decision-making and helping you stay focused on the direction you want to take.

To outline your business goals and objectives effectively, consider the following:

• Define your vision: Determine the long-term vision and purpose of your mountain retreat, such as providing a serene and rejuvenating escape for nature lovers or becoming a premier destination for adventure enthusiasts.
• Set measurable goals: Develop specific and measurable goals that align with your business vision. For example, increasing occupancy rates by a certain percentage or achieving a certain level of revenue within a specific timeframe.
• Identify target milestones: Break down your goals into smaller, actionable milestones that can be achieved in the short to medium term. These milestones will serve as important markers of progress and help you stay motivated.
• Ensure alignment with market demand: Ensure that your goals and objectives are aligned with the needs and preferences of your target market. Conducting market research and analyzing customer trends will help you make informed decisions and set realistic goals.

Tips for outlining business goals and objectives:

• Ensure your goals are specific, measurable, achievable, relevant, and time-bound (SMART).
• Regularly review and update your goals to adapt to changing market conditions and industry trends.
• Consider seeking feedback from your target market and industry experts to refine your goals and ensure their relevance.

By outlining clear business goals and objectives, you can stay focused and motivated throughout the journey of establishing your mountain retreat. These goals will serve as a compass, helping you make informed decisions and chart a successful course for your business.

Assess Financial Feasibility

Assessing the financial feasibility of your mountain retreat business is crucial for determining its viability and potential profitability. It involves conducting a detailed analysis of the costs and revenues associated with your venture.

1. Calculate startup costs: Determine the initial expenses required to establish your mountain retreat, including property acquisition or lease, renovations, furnishing, equipment, and marketing costs.

2. Estimate operating expenses: Calculate the ongoing expenses involved in running your retreat, such as utilities, maintenance, insurance, staff wages, and marketing expenses.

3. Project revenue: Forecast your potential revenue based on the rental rates, occupancy rates, and average length of stay. Consider the seasonal variations and demand patterns in your target market to make realistic revenue projections.

• Research the rental rates and occupancy rates of similar mountain retreats in your chosen area to gauge the revenue potential.
• Consider offering different pricing tiers or packages to attract a wider range of customers.
• Identify any additional revenue streams, such as offering guided tours or partnering with local businesses for mutual promotional opportunities.

4. Calculate break-even point: Determine the number of bookings or occupancy rate required to cover your operating expenses and achieve profitability. This will help you set realistic goals and guide your marketing and pricing strategies.

5. Assess profitability: Analyze the projected revenue and expenses to evaluate the potential profitability of your mountain retreat business. Consider factors such as competition, local market conditions, and anticipated customer demand.

By thoroughly assessing the financial feasibility of your mountain retreat business, you will be able to make informed decisions, set realistic goals, and develop a solid financial plan for the success of your venture.

Create A Marketing Strategy

A well-crafted marketing strategy is essential for promoting your mountain retreat and attracting potential visitors. Here are some key steps to consider:

1. Identify your target market: Determine the specific group of people that are most likely to be interested in a mountain retreat experience. This could be adventure seekers, nature enthusiasts, families, or couples looking for a romantic getaway.

2. Conduct market research: Gather information about your target market, including their demographics, preferences, and travel behaviors. This will help you tailor your marketing messages and strategies to effectively reach and engage your audience.

3. Analyze the competition: Study other mountain retreat businesses in your area or similar destinations. Identify their strengths and weaknesses and find opportunities to differentiate yourself. This analysis will help you position your retreat uniquely in the market.

4. Determine your unique selling proposition: Define what sets your mountain retreat apart from others. It could be the stunning location, luxurious amenities, exceptional customer service, or exclusive outdoor activities. Highlight these unique features in your marketing materials.

5. Outline business goals and objectives: Clearly define what you want to achieve through your marketing efforts. Whether it's increasing bookings, expanding brand awareness, or targeting a specific niche market, establish specific goals to guide your marketing strategy.

6. Assess financial feasibility: Consider your budget for marketing activities and allocate resources accordingly. Determine how much you can invest in various marketing channels, such as online advertising, social media, print materials, or partnerships.

• Create a cohesive brand identity:

8. Develop a multi-channel marketing plan: Utilize a mix of online and offline marketing channels to reach different segments of your target market. This may include a user-friendly website, social media presence, targeted online ads, local directories, and partnerships with local tourist information centers or travel agencies.

9. Monitor and evaluate your marketing efforts: Track the success of your marketing campaigns by analyzing website analytics, conversion rates, and customer feedback. Continuously refine and adjust your marketing strategy based on the insights gained to optimize your outreach and improve results.

• Consider offering special promotions or discounts during off-peak seasons to attract more visitors.
• Utilize the power of social media influencers or bloggers to showcase your mountain retreat and reach a wider audience.
• Collaborate with local businesses or attractions to create packages or joint promotions that add value to visitors' experiences.
• Regularly update your website and social media platforms with fresh and engaging content to keep your audience interested and informed.

Identify Necessary Resources And Licenses

When establishing a mountain retreat, it is crucial to identify the necessary resources and licenses required to operate legally and efficiently. By determining these essential components, you can ensure that your business meets all the required regulations and provides a safe and enjoyable experience for your guests.

1. Property: Begin by securing a suitable property that aligns with your retreat's vision and target market. Consider factors such as location, accessibility, and the availability of natural attractions. A serene and picturesque setting can greatly enhance the appeal of your mountain retreat.

2. Amenities and Facilities: Determine the amenities and facilities that your mountain retreat will offer. This may include comfortable accommodations, recreational areas, dining facilities, and outdoor spaces for activities such as hiking or skiing. These resources will contribute to the overall experience and satisfaction of your guests.

3. Licenses and Permits: Research and identify the licenses and permits required to operate your mountain retreat legally. This may include zoning permits, business registrations, health and safety certifications, liquor licenses (if applicable), and any other local or state regulations specific to your area. Ensure you comply with all legal requirements to avoid fines or interruptions to your business operations.

4. Staff and Suppliers: Determine the staff and suppliers needed to support your mountain retreat. Consider hiring personnel for guest services, housekeeping, maintenance, and possibly a chef or kitchen staff if you plan to offer meal packages. Additionally, establish relationships with reliable suppliers to provide necessary provisions for your retreat, such as food, toiletries, and outdoor equipment.

• Research local regulations thoroughly and consult with legal professionals if needed to ensure compliance.
• Consider joining industry associations or organizations that provide resources and support for mountain retreat businesses.
• Develop relationships with local businesses and community members to foster partnerships and enhance the guest experience.
• Regularly review and update your licenses and permits to ensure they remain current and valid.

By identifying and securing the necessary resources and licenses for your mountain retreat, you can establish a strong foundation for a successful and legally compliant business. This step is crucial to provide your guests with a memorable and fulfilling experience while operating within the boundaries of the law.

Develop A Pricing Strategy

Developing a pricing strategy for your mountain retreat is a crucial step in ensuring the financial success of your business. An effective pricing strategy will not only attract customers but also maximize your revenue potential. Here are some important considerations to keep in mind when developing your pricing strategy:

• Know your costs: Before setting your prices, it's essential to have a clear understanding of your costs. This includes expenses such as property maintenance, utilities, amenities, and any additional services you offer. Calculating your costs will help you determine the minimum price you need to charge to cover your expenses and ensure a profit.
• Consider market demand: Research the demand for mountain retreat rentals in your target market. Analyze the pricing of competitors in the area to get an idea of the average rates. Look for any seasonal fluctuations or specific factors that may impact demand and adjust your prices accordingly.
• Offer different pricing tiers: Consider offering different pricing tiers to cater to various customer preferences and budgets. This could include options for different property sizes, amenities, or additional services. Providing flexibility in your pricing can attract a wider range of customers and increase your overall bookings.
• Special offers and packages: Create special offers and packages that add value for your customers. This could include discounted rates for longer stays or bundled packages that include meals or outdoor activities. These promotional offers can help you attract more guests during slower seasons or encourage repeat bookings.
• Monitor and adjust: Regularly monitor your pricing strategy and track the performance of your bookings. Analyze the demand, occupancy rates, and customer feedback to assess if your prices are appropriately set. Adjusting your pricing periodically based on market conditions and customer feedback can help you optimize your revenue potential.
• Consider offering different payment options, such as installment plans, to make it easier for customers to book your mountain retreat.
• Don't forget to include any additional fees or charges, such as cleaning fees or security deposits, in your pricing structure.
• Offer incentives for guests to book directly through your website, such as exclusive discounts or additional perks.

Writing a comprehensive business plan is crucial for the success of a mountain retreat. By following these 9 steps and checklist, you can effectively outline your target market, assess financial feasibility, develop a marketing strategy, and determine the necessary resources for your business. Remember to analyze your competition, identify your unique selling proposition, set specific goals and objectives, and create a pricing strategy that aligns with your business model. With a well-crafted business plan, you'll be ready to embark on your journey to running a successful mountain retreat.

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Resort Business Plan Template

Written by Dave Lavinsky

Resort Business Plan

You’ve come to the right place to create your Resort business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Resort companies.

Below is a template to help you create each section of your Resort business plan.

Executive Summary

Business overview.

Ocean View Hotel & Resort is a brand-new luxury resort located in beautiful Palm Beach, Florida. Our priority is to provide tourists and guests with a first-class luxurious vacation experience that they can’t find anywhere else in Palm Beach. We offer all the best amenities a resort could have including a full spa, a heated pool, a gym, a golf course, and tennis courts. We are also conveniently located right on the beach, so our guests can easily soak up the sun and enjoy the ocean at their leisure. We are also conveniently located near numerous shopping districts, nightclubs, and popular tourist destinations. Ocean View Hotel & Resort is the perfect resort for anyone looking for the ultimate Palm Beach vacation experience.

Ocean View Hotel & Resort is led by Jacob Ellis who has been in the resort industry for over 20 years. While Jacob has never developed a resort from the ground up, he has worked most recently as a general manager of a large resort, and has held various management-level positions in the industry over the years. Jacob Ellis has a Master’s degree in Hospitality Management and will use his expertise and experience to start his own resort.

Product Offering

Ocean View Hotel & Resort will provide a full suite of luxury resort amenities, all featuring streamlined customer service and convenience.

Some of the amenities we offer include:

• Restaurants
• Golf course
• Tennis Courts
• Heated Swimming Pool

Ocean View Hotel & Resort is located on the beach so guests can enjoy the sun and the ocean at their leisure. The resort is also located near shopping districts, nightclubs, and other popular destinations that our guests can easily access and enjoy.

Customer Focus

Ocean View Hotel & Resort will primarily serve tourists traveling to Palm Beach, Florida. We expect many of our guests to be affluent and have the disposable income needed to pay for the luxurious amenities we offer.

Management Team

Success factors.

Ocean View Hotel & Resort will be able to achieve success by offering the following competitive advantages:

• Location: Ocean View Hotel & Resort’s location provides the best access to the beach, shopping districts, nightclubs, and other amenities. The Company also offers adequate parking (along with valet parking), making it easy for customers to relax upon arrival.
• Luxurious Amenities: The resort will be full of luxurious amenities, including a full spa, gym, heated swimming pool, and golf course.
• Management: The management team has years of resort industry experience that allows the Company to market and serve customers in the same manner as its most sophisticated competitors.
• Relationships: Having visited the community for a number of years, Jacob Ellis knows all of the local leaders, newspapers, and other influences. As such, it will be relatively easy to build brand awareness of the resort.

Financial Highlights

Ocean View Hotel & Resort is currently seeking $7,000,000 to launch. Specifically, these funds will be used as follows:

• Resort design/build: $6,500,000
• Three months of overhead expenses (payroll, rent, utilities): $250,000
• Marketing costs: $100,000
• Working capital: $150,000

Company Overview

Who is ocean view hotel & resort, ocean view hotel & resort history.

After completing a market analysis, Jacob Ellis incorporated Ocean View Hotel & Resort as an S-Corporation on January 2023.

The resort development operations are currently being run out of Jacob Ellis’s home office. Once the land rights have been purchased, operations will be run from an on-site location.

Since incorporation, the Company has achieved the following milestones:

• Found site location and signed the land deed purchasing rights to the land
• Developed the company’s name, logo, and website
• Hired an architecture firm to create a blueprint of the resort
• Started taking bids from construction crews and electrical engineering firms
• Determined equipment leasing and financing requirements
• Began recruiting key employees

Ocean View Hotel & Resort’s Services

Industry analysis.

The global hotel and resort industry is valued at approximately $4.5T with more than 700,000 hotels and resorts operating worldwide. Even with the challenges of the recent pandemic, people are eager to travel and stay in luxury accommodations. According to PR Newswire, the industry is expected to grow substantially throughout the rest of the decade, growing at a CAGR of 17.4% until 2030. This shows that even though the pandemic halted travel temporarily, the industry is bouncing back and resorts are going to see a profitable decade.

Demand determinants for the hotel and resort industry include economic conditions, disposable income levels, and consumer preferences regarding hospitality and leisure spending. Over the past few years, consumer preferences have been shifting significantly. Customers are now looking for more personalized service, business-leisure opportunities, health and wellness accommodations, and digital guest experiences.

The hotel and resort industry is highly fragmented with intense competition from major players to single-location operators. Small resort businesses can compete in a variety of ways, however. Industry operators that offer a unique niche, affordable prices, in-demand locations, and amenities that appeal to the modern consumer can run a competitive resort business.

Customer Analysis

Demographic profile of target market.

Ocean View Hotel & Resort will serve the tourists visiting Palm Beach and its surrounding areas. The community of Palm Beach is a very popular tourist destination. Many of the tourists that visit are affluent or have the disposable income to spend on a luxurious vacation.

Some of our guests may be residents in local communities looking for a great place for a staycation. The demographics of Palm Beach are as follows:

Customer Segmentation

Ocean View Hotel & Resort will primarily target the following customer profiles:

• Local residents
• International tourists
• Domestic tourists

Competitive Analysis

Direct and indirect competitors.

Ocean View Hotel & Resort will face competition from other companies with similar business profiles. A description of each competitor company is below.

Shady Palms Resort

Shady Palms Resort is a hotel in Palm Beach. Shady Palms Resort is a leading hotel and has been in business for over 40 years. The hotel offers a wide array of services and amenities that you typically find at a hotel. Shady Palms Resort offers luxury accommodations and a five-star restaurant and lounge. Shady Palms Resort is the current most popular choice for tourists in the area because of its proximity to the airport and local attractions such as the Fine Art Museum and movie theater.

This hotel does not have full-service resort amenities, however. Nor does it have the latest digital technology for any of its services or room accommodations.

Super Adventure Resort

Super Adventure Resort is a family-oriented resort located 20 miles from Palm Beach. This resort specializes in providing wildlife adventure tours. The property also has a variety of amenities including a hotel, spa, pool, restaurant, bar, and gift shop.

Super Adventure Resort is far from any other local attractions, the airport, or any other modern conveniences such as grocery stores or gas stations, making it an out-of-the-way getaway, but not conveniently located.

Sunny Shores Hotel

Sunny Shores Hotel is a local hotel that has a few resort-style amenities such as a spa, salon, and fitness center in addition to its traditional hotel accommodations, restaurants, bar, lounge, pool, tennis courts, and free transportation to and from the airport. Sunny Shores Hotel is located close to a variety of local attractions and scenic areas. Guests can go hiking or bicycling on trails nearby or easily access public beaches.

While Sunny Shores Hotel has many appealing accommodations, it lacks the modern technology, full-service amenities, and additional attractions Ocean View Hotel & Resort will provide.

Competitive Advantage

Ocean View Hotel & Resort will be able to offer the following advantages over the competition:

Marketing Plan

Brand & value proposition.

Ocean View Hotel & Resort will offer a unique value proposition to its clientele:

• Convenient location close to local attractions and the beach
• Luxurious amenities
• Exceptional personalized customer service

Promotions Strategy

The promotions strategy for Ocean View Hotel & Resort is as follows:

Social Media

Ocean View Hotel & Resort will invest heavily in a social media advertising campaign. The brand manager will create the Company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO

Ocean View Hotel & Resort will invest heavily in developing a professional website that displays all of the features and benefits of the resort. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Advertising

Ocean View Hotel & Resort will initially advertise on travel websites, which are frequently used to book travel due to their ease of use and reviews.

Ongoing Customer Communications

Ocean View Hotel & Resort will publish a monthly email newsletter to tell new and past customers about promotions and events.

Ocean View Hotel & Resort’s pricing will fluctuate based on the season and occupancy percentages. However, we will typically charge similar rates as other luxury resorts in the area.

Operations Plan

The following will be the operations plan for Ocean View Hotel & Resort.

Operation Functions:

• Jacob Ellis will be the owner of the resort and hire the appropriate staff to manage it. He will also act as CEO and manage the overall operation and executive functions of the company.
• Rebecca Ellis will be the Administrative Assistant and assist Jacob with all the administrative tasks for the company.
• David Blyg will act as the Maintenance Engineer and attend to all mechanical and plumbing issues that may arise.
• Jacob will hire a General Manager and Assistant Manager to run the resort.
• Jacob will also hire a full staff of housekeepers, desk attendants, and other employees to run and manage all aspects of the resort (such as the bar, cafe, and spa).

Milestones:

Ocean View Hotel & Resort will have the following milestones completed in the next six months.

• 3/202X Finalize land purchase
• 4/202X Finalize blueprints for the resort
• 5/202X Hire and train initial staff
• 6/202X Kickoff of promotional campaign
• 7/202X Finish building the resort
• 8/202X Launch Ocean View Hotel & Resort

Financial Plan

Key revenue & costs.

Ocean View Hotel & Resort’s revenues will come primarily from booking fees for the resort’s many amenities. The company will charge varying rates per night based on demand and seasonality. Ocean View Hotel & Resort will also sell multiple packages to appeal to a range of guests, such as a health and wellness package and a staycation package.

The land purchase, equipment, supplies, and labor expenses will be the key cost drivers of Ocean View Hotel & Resort. Other cost drivers include marketing expenses, maintenance, and taxes.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average nightly rate: $500
• Year 3: 100
• Year 4: 125
• Year 5: 150

Financial Projections

Income statement, balance sheet, cash flow statement, resort business plan faqs, what is a resort business plan.

A resort business plan is a plan to start and/or grow your resort business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Resort business plan using our Resort Business Plan Template here .

What are the Main Types of Resort Businesses?

There are a number of different kinds of resort businesses , some examples include: Health Spa Resort, Ski Resort, Eco-tourism Resort, Destination Resort, and All-Inclusive Resort.

How Do You Get Funding for Your Resort Business Plan?

Resort businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Resort Business?

Starting a resort business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Resort Business Plan - The first step in starting a business is to create a detailed resort business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your resort business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your resort business is in compliance with local laws.

3. Register Your Resort Business - Once you have chosen a legal structure, the next step is to register your resort business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your resort business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Resort Equipment & Supplies - In order to start your resort business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your resort business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

MountainJobs

Location Matters

Complete Guide to Starting Your Own Business in a Mountain Town

Small mountain towns are the perfect setting for entrepreneurial types, as there is a plethora of specific products and services to which both tourists, and locals, need year-round access. It may seem daunting to many prospective mountain town residents; but owning your own business is simply a matter of crafting a solid plan, and working hard to bring it to fruition. If you’ve ever thought about tuning skis, selling fly fishing gear, or even brewing beer at 10,000+ feet, we’ve put together this guide to setting up shop in a mountain town — along with a list of ideas for small businesses — so you can be your own boss, and never again get fired for taking powder days off.

BUILDING YOUR BUSINESS

There is a myriad of factors to consider when starting a business in a small town. You’ll have to choose a location, fund your enterprise, determine what products or services to sell, build a network of connections, and hire staff, among many other things. Most importantly, though, you will need to come up with a thorough business plan that serves as a roadmap for how your company is going to operate, and hopefully, turn a profit. 

MAKE A BUSINESS PLAN

There are plenty of ways to approach building a business, but a good way to start is by assessing and utilizing your, and/or your partners’, strengths. If you’re knowledgeable about, and have a passion for, mountain biking, skiing, kayaking, etc., consider setting up a rental/retail shop. As a foodie, your dream may be to open up a bar, café, or coffee shop. If you have a business background, but lack experience in the industry you’d like to enter, consider partnering with someone who’s knowledgeable in that specific arena. Drawing on your experience and proficiencies is the best way to ensure you’re putting out a quality product or service.

Even with the perfect idea, you’ll need to figure out the right target market. Not every town is going to have a need for every type of service or good. Do plenty of research on the local economy, making sure you have a thorough grasp of your potential customer base . You may realize that, despite the area’s mostly college-educated citizenship and your desire to open a bar, there is already a surplus of watering holes, but not one single bookshop in town. Be flexible enough that, if you need to, you can adapt your plan to your chosen town’s dominant demographic.  

Of course, almost every aspect of your plan is going to have to be viewed through a financial lens. Again, the key here is research. Look into the typical costs and revenues of similar businesses, in similar areas. If numbers intimidate you, bring in an expert (accountant, financial analyst, etc.). You’ll need projections, funding sources, a pricing structure, and plenty of other pertinent data that will help inform your decisions early on.  

You’ll also have to figure out how you’re going to market your business. This doesn’t have to mean a well-coordinated media blitz across multiple platforms. It can be as easy as planning or sponsoring events, or engaging with prospective customers on social media. It’s extremely important that you first have a clearly defined mission statement. That way, potential customers will be able to understand exactly what you’re providing without expensive, elaborate marketing techniques.

There are several other facets you can include in your business plan, many of which we will address below. You’ll have to take insurance, licenses and permits, legal representation, intellectual property, organizational structure, and several other matters that are critically important to the success of a small business, into account. For instance, buying commercial insurance is crucial if you are starting a trucking business. It will save you from paying liabilities in case of unfortunate incidents; learn  more here . And, of course, you’ll have to pick a name.

CHOOSE A TOWN

As great as it would be to set up on Park City’s Main Street, or in the middle of Whistler Village, not every small mountain town is going to have the right mix of conditions necessary for your business to prosper. Obviously, the cost of living is going to be incredibly important, but there are a multitude of other considerations that go into picking a spot to hang your shingle.

The success of your company will naturally depend on the particular business climate of each town. If you’re looking to set up a ski shop or restaurant in a popular resort area, even a smaller, more inexpensive one, the barriers to entry are going to be higher, and it will be that much more difficult to establish yourself. On the other hand, it might be hard to stay afloat in a more accessible, less popular area, with a smaller potential client base.  

Try getting in touch with shop owners in the area you’d like to settle. Find out what the local business environment is like overall, including advantages or potential pitfalls of operating in town, typical clientele, etc. This will not only provide you with useful information, but also help you to begin making local connections before you’ve even moved.

An extremely important factor to consider is that every town is going to have its own set of restrictions and ordinances that inherently dictate which businesses are most feasible. So, figuring out the legal viability of your prospective company based on the specific town in which you’d like to start out , is crucial. Everything from minimum wage laws, to zoning ordinances, to local taxes will have an effect on the success of your company.

Do a lot of research early on, and figure out which towns provide the best balance of economic and legal factors, prospective partners, and of course, livability.     

BUILD A NETWORK

Finding contacts and creating relationships in your community is key to helping build and maintain your business. Most towns have small business organizations, and other built-in networks that will allow you to connect with like-minded people, and keep you apprised of local business activities. Other small business owners, even in different industries, are familiar with the issues you’ll face. As you grow your network, you’ll have an extensive support system for when you need a contractor, legal help, or just some sage advice from knowledgeable locals.

FORM THE BUSINESS

Forming as an LLC (Limited Liability Company) is by far the most popular way to set up a small business these days. LLCs legally separate the owner and the company , creating a buffer that prevents the owner from being personally liable for the debts of the business. Other formation methods, including partnerships or sole proprietorships, can be less expensive, but are generally riskier when it comes to leaving owners open to personal liability.

These days, the expenses related to LLC formation and maintenance are far from prohibitive. Depending on the state in which you’d like to set up your company, the fees can range from $50 – $500, with the average near $125. You’ll also have to choose a business name, file Articles of Organization, choose a registered agent, and comply with applicable tax laws. Also, depending on the state, there will likely be a yearly reporting fee (the average fee is ~$100). But for the most part, you can obtain and file most of the required documents for free. If the idea of doing all of this is daunting, there are a number of services that will create and file your documents, for an additional fee.  

OBTAIN START-UP CAPITAL

If you’ve just retired from private equity at the age of 32, and are now looking to offload a few of your millions by starting a heli-skiing venture in Alaska, fantastic — you don’t have to worry about this part. If, however, you’re not flush with cash when you’re ready to start out, you’ll need some seed money. Start-up activities like stocking inventory, obtaining machinery, and building out a storefront require large upfront expenditures.

Funding your business, however, doesn’t have to be an intimidating process, as long as you do plenty of research, and find the option that works best for your situation. Depending on what type of business you’re setting up, and how you’d like to operate, procuring seed money can mean obtaining the right small business loan , finding investors or partners, or seeking help from friends and family.     

No matter how hands-on or hard-working you are as a business owner, at some point you’re going to have to hire help. Staffing your small business can be a difficult task, especially given the limited hiring pool in some mountain towns. Again, it will be helpful to have an extensive network: look for local organizations and trade groups, and reach out to existing connections who may know of potential employees. In addition to word-of-mouth, you can advertise in local and regional publications, online job boards, or via social media.

When it comes to hiring, it is again going to be necessary for you to know federal, state, and local laws and regulations. Staying apprised of labor laws will ensure you’re creating a safe and mutually beneficial workplace.    

SPREAD THE WORD

Every business needs to hang out a sign to let the world know they exist. Today that basically means having a website and social media accounts. Social media accounts are free – you just need to spend some time branding them in your particular style. And business websites can be very inexpensive as well. The easiest and cheapest way to make a website for a small startup is to use an online website builder from a reputable service like Weebly . Just choose a domain, a template, and start customizing.

13 SMALL BUSINESSES PERFECT FOR MOUNTAIN TOWNS

As we’ve mentioned, not every community is going to have a need for every product and service. But there are certain small businesses with the potential to thrive in almost any mountain town. Here are several options for reformed ski bums who want to set their own schedule.

HEALTH FOOD STORE

Mountain towns tend to attract health-conscious types, who will often pay a premium for their Clif Bars, organic frozen acai, and locally sourced honey. Operating a small market is great because it gives you the opportunity to stock specialty goods that larger stores don’t sell. In addition to doing plenty of market research, you’ll want to build relationships with farmers, artisans, and distributors who will eventually keep your shelves stocked. Equipment costs are going to be fairly high, as you’ll need to store and protect perishables — but it’s worth it to be the town’s only purveyor of five different types of gruyere.

TOUR OPERATIONS

It’s pretty sweet that part of the research that you’ll have to do before opening up say, a snowmobile guiding operation, is literally snowmobiling. Guiding is the perfect occupation for those who love to share their passion for the outdoors; and it’s even better when your name is on the outfit. Having solid partners and employees is incredibly important when starting a fishing guide service (or any other), as you’ll need reliable, knowledgeable locals. Also, the seasonality of many recreational activities means some aspects of the business are going to only be profitable for part of the year. You will also need to acquire location- and activity-based operating licenses, and ensure that your guides are properly certified in order to operate legally. So, do some research on how to comply with local regulations before you set off for the wilderness. 

If you’ve driven down a mountain town main street almost anywhere, you likely passed a small shop with a Labrador on the front porch, and people in fishing waders milling about. That’s the local fly shop. Knowledge of in-demand rods, reels, and apparel is hugely important; but, there is perhaps nothing more important than knowledge of the local waterways. Fly shops have to be able to stock the flies that work for the rivers and streams around town, as that’s what tourists are primarily relying on you for. Fly fisherman appreciate a good tip, as much as quality fly line, and will be more likely to buy gear from you if you can point them in the right direction.

There aren’t many things that sound as romantic as spending your days tasting wine in the shadow of a mountain. There are a number of potential directions you can go in here, including catering to a high-end clientele, stocking lots of locally produced wines, or just having an all-purpose shop. Obviously, alcohol distribution laws are strict; but other than legal hurdles and inventory costs, the wine business is relatively accessible. To boost sales, consider hosting tastings and other events that will drive customer engagement. Local hotels and restaurants also need experts who can help them curate their wine list (ideally using your wines). So, if you know how to pick out the best cab franc for any occasion, open a wine shop, and live the outdoorsy sommelier’s dream.

SKI/SNOWBOARD RENTAL

Skiers and snowboarders are always going to need someone who can quickly wax and sharpen their quiver, or efficiently size them for new boots. Here, building inventory, and offering the right mix of products is key. If the mountains nearby are more backcountry-oriented, you may need to stock skis and boards that are better for powder, or off-piste terrain. If you’re at a more family-friendly resort area, you’ll likely want gear that caters more to a beginner to intermediate crowd. There are also an endless number of accessories or other pieces of gear that skiers and boarders need before they hit the slopes, so stocking plenty of hand warmers, lip balm, and beanies is a great way of boosting sales.

BED AND BREAKFAST

Most mountain towns have more than their fair share of large resorts and hotels. Many travelers, though, prefer the comfort and service that comes along with smaller bed and breakfasts. This is especially true with Airbnb – people really like places that are anything but typical. So if you can manage to buy and fix up a mountain cabin or other quirky property, it could do really well as a rental property. The biggest startup cost here is pretty obvious: a decently sized home. If you don’t already have one, you will either have to buy an existing property, or purchase a lot to build on. And the better the location, the more likely you’ll be able to turn a profit. And the profit can be substantial. Airbnb income can be quite high.

COFFEE SHOP/CAFÉ

A purveyor of good espresso, flaky croissants, and reliable wi-fi is a godsend anywhere, but especially in a mountain town, where many people are looking for grab-and-go food and coffee to fuel their adventures. Management experience is extremely useful prior to opening a restaurant, as the margins can be very thin, and the industry is notoriously unforgiving. Determine which restaurants in the area have been successful, figure out a pricing structure, and try to differentiate your product. If all else fails, come up with a memorable name, like the Pink Elephant Coffee Shop in Park City .

Aside from a scholarly nature, you’ll have to have an excellent location, an inventory management system, event planning and marketing knowledge, among other things, before opening a bookstore. A good start when considering this route is to figure out a niche you can carve out for your shop. Maybe your bookstore specializes in rare early edition books, or novels from independent publishers. Customer service is also incredibly important , as there are so many options for prospective buyers these days. Consider starting a loyalty program, or hosting events like book readings and pop-ups that will drive sales and bring more readers/snowboarders through the door.     

HOME DÉCOR STORE

Someone has to keep the mountainside chalets looking alpine chic. If you know how to perfectly pair a teak coffee table with a sheepskin rug, an interior décor boutique may be your dream business. Look into what home designs are popular in particular regions, and what pieces may become in demand in the future. Try to also cultivate relationships with local interior designers, artisans, and home builders, who can refer business in your direction. It will also be very helpful to surround yourself with employees who are knowledgeable about interior design.  

MICROBREWERY

There is nothing better than getting off the slopes, and having a beer, while you’re still in your ski boots — unless, perhaps, you made that beer yourself. Mountain towns are the ideal setting for microbreweries, as tourists are increasingly interested in sampling local fare, as opposed to the Budweiser they can get literally anywhere. Obviously, you’re going to have to have a passion for brewing beer, and the know-how to do so on a large scale. The start-up costs are pretty high compared to some of the other business on this list (it can cost well over $1 million to obtain all of the equipment you need). Then, of course, there are permits and licenses to obtain before you can brew a single drop of blood orange double IPA. This might be one of the most difficult businesses to start anywhere, much less a ski resort, but it will be well worth it when your beer is the toast of the town. 

DOG TRAINING/GROOMING

As hotels and resorts become more and more pet-friendly, tourists are increasingly willing to include their beloved pets on mountain excursions. A dog training and/or grooming shop is the perfect way for animal lovers to provide a valuable service to travelers, while turning a solid profit. Owners are willing to spend a lot of money to have their dog trained, groomed, or just watched over, while they go hiking or rafting for the day. You’ll need to obtain specific licenses for pet grooming, boarding, and training, depending on the services provided, and your local regulations. 

HARDWARE STORE

Living in a mountain town presents its own set of challenges, many of which necessitate the use of special tools and equipment. Tourists and denizens alike will need snow chains, shovels, snow blowers, and a whole laundry list of other tools to exist comfortably in the mountains. Operating a hardware store entails, among other considerations, figuring out which goods are in demand in the area, creating a pricing strategy, staffing handy employees, and picking a convenient location — because nothing is worse than not being able to find a hardware store when you need to reattach a wayward roof rack.

THE HYBRID ROUTE

Well-rounded entrepreneurs may want to build a business that incorporates varied goods and/or services, as a way to potentially cater to a wider client base. Some amalgamations are a natural fit — like an oxygen/cocktail bar, or a coffee/ski/apparel shop a la Saturdays NYC . You’ll still want to ensure you’re putting out the best possible product in each aspect of your business, though. So be sure you’re not sacrificing quality for the sake of diversification.

FINAL THOUGHTS

Starting a new business, in a mountainous location, or anywhere is a notoriously difficult accomplishment. It requires lots of work and lots of patience. While you’re waiting for your business to get noticed and starting really making money, you’ll need some ways to earn some extra cash. Driving for Uber is an excellent way to do just that. And hey, you can also spread the word about your new business while you’re driving.

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Top 10 Resort Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)

Samradni Pradhan

There is a deep need for that ideal escape, a haven of peace and renewal, in the hurry and bustle of our daily lives. It's the longing for that one special moment when time seems to stand still and troubles vanish like morning mist. Yes, we're referring to vacations, those valued breaks from daily life that have a mysterious way of mending our souls and reviving our spirits.

But, as any seasoned traveler will tell you, the success of a vacation often hinges on one crucial factor: the choice of the right resort. The perfect resort can transform a good trip into an unforgettable one, while the wrong one can cast a shadow over the sunniest of destinations.

And speaking of meticulous planning, if you're thinking about venturing into the world of resort business ownership, then you're in for an exhilarating journey—one that demands as much care, foresight, and dedication as planning the perfect vacation. It's here that the significance of a well-crafted business plan becomes paramount.

In this blog, we delve deep into why a business plan is your compass to success in the realm of resort ownership and how our well-researched business plan template with real data and insights can help you succeed in your venture.

Best Resort Business Plan Templates

Table of contents.

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitor Analysis
• SWOT Analysis
• Porter's Framework
• Operational Plan
• Financial Plan

A resort business is a huge responsibility. One that requires proper planning and analysis. Through this detailed business plan template, we cover the major sections that must be included in your business plan. A total of 64 pages are available when you download this template. Each of these pages is thoughtfully curated to ensure that your best foot is put forward while presenting your business plan. We have made use of the best quality graphics and images so you get the much-needed professional look and feel. For the benefit of this blog, we have focused on the top 10 pages within this template.

Upon downloading, you will get the 64-page Doc, PDF, and XLS files.

1. executive summary.

Your resort's journey begins here, on the Executive Summary template page. This is where you'll articulate the dream that drives you, providing a glimpse of the oasis you're creating. Engage your readers with a captivating snapshot of your resort's unique charm, emphasizing its financial potential. As the resort's visionary, this template empowers you to communicate your passion and ambition persuasively.

In our Executive Summary section, you will get templates for

1.1 The Quick Pitch: Deliver a brief and captivating summary showcasing your resort business's core attractions and amenities.

1.2 The Entity Profile: Offer easily digestible details on your company's structure and profile, designed to pique the interest of potential backers and partners in your resort venture.

Download this business plan

(Do you plan on starting your own hotel industry business or already have one that requires funding or revamping? Why not check out our Hotel Industry Business Plan Template that covers all the relevant information in the most attractive way!)

2. Company Overview

In the Company Overview template, you can sculpt your resort's identity. Unfold the narrative of your resort's inception, its core values, and the enchanting experiences it promises to deliver. This page guides you in weaving a story that differentiates your resort and evokes an emotional connection with potential investors and partners.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Craft a compelling mission and vision that drive your resort business forward, shaping its purpose and direction.

2.2 Company Goals and Objectives: Illuminate the precise goals and objectives your resort business endeavors to attain, guiding your path toward accomplishment.

2.3 Start-up Summary: Provide a concise overview of your resort's inception, highlighting its origins, structure, and foundational elements.

2.4 Market Gap Analysis and Business Statement: Pinpoint gaps in the resort market and articulate your unique business statement, establishing your brand as a distinct presence within the industry.

2.5 Services Portfolio: Showcase an extensive array of resort services, illustrating the breadth of your hospitality and tourism industry expertise and offerings.

2.6 Key Success Factors: Define the pivotal factors that will measure the efficacy and triumphs of your beach resort business plan , ensuring a well-defined route to prosperity.

3. Industry Analysis

Dive into the intricate details of the hotel industry with the Industry Analysis template page. Here, you'll dissect the trends, challenges, and opportunities that define this vibrant sector. Equip yourself with the knowledge to steer your resort toward success by understanding the competitive landscape, guest preferences, and emerging market forces.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Dive deep into the resort industry, assessing its current landscape, uncovering potential opportunities, and identifying key players to shape your resort's success.

3.2 Market Trends Tracking: Keep a vigilant eye on industry trends, ensuring your resort stays ahead of the curve and maximizes its appeal to modern travelers.

3.3 Major Challenges and Solutions: Confront and conquer major obstacles, crafting strategic solutions to pave the way for your resort's uninterrupted progress.

3.4 Growth Drivers Identification: Unearth the precise factors and initiatives that will fuel and amplify the growth and prosperity of your resort brand.

3.5 Geographical Market Analysis: Tailor your approach to cater to diverse geographical regions within your target market, guaranteeing seamless expansion and alignment with regional preferences and demands.

4. Customer Analysis

You'll get to know your future guests intimately on the Customer Analysis template page. Explore their demographics, behaviors, and desires, allowing you to tailor your resort's offerings to meet their expectations. This template empowers you to create a customer-centric approach, ensuring every visitor feels like a cherished guest.

In our Customer Analysis section, we offer comprehensive templates for:

4.1 Target Market Definition: Clearly define the specific consumer or business segments your catering service is poised to cater to.

4.2 Buyer Persona Development: Create a comprehensive profile of your ideal customer, offering deep insights into their demographics, preferences, and behaviors to enhance your understanding of their requirements.

4.3 Market Sizing Analysis: Calculate the overall catering market size and evaluate the potential market share for your catering brand, providing valuable insights into the scope of opportunities within your business environment.

5. Competitive Landscape

A competitive landscape is your secret weapon for understanding the strengths and weaknesses of major players in the resort industry . Identify areas in the market and refine your strategies to outshine the competition with the perfect vacation packages . With this template, you'll be equipped to offer unique services and experiences that set your resort on a path to success.

In our Competitive Landscape section, we provide templates for:

5.1 Major Players: Explore the landscape of your catering service sector by identifying and analyzing the prominent competitors and key industry players.

5.2 Attributes Comparison: Conduct a comprehensive analysis comparing the essential attributes and features of various catering products or services available to position our offerings strategically.

6. SWOT Analysis

Conduct a thorough SWOT Analysis using this template to uncover your resort's strengths, weaknesses, opportunities, and threats. This invaluable exercise helps you make informed decisions, capitalize on your advantages, and mitigate potential pitfalls. It's your roadmap for sustainable growth and resilience.

7. Porters Framework

The Porter's Framework template page is your gateway to strategic planning. Delve into the competitive forces in the resort industry, pinpointing areas where you can gain a competitive advantage. Use this template to craft a robust business strategy that ensures your resort thrives in all conditions.

8. Marketing Plan

You'll design a tailored roadmap for attracting guests in the Marketing Plan template page. Develop marketing resort business growth strategies , define your unique selling propositions, and outline promotional tactics to create buzz and allure around your resort.

In our Marketing Plan section, we provide templates for:

8.1 Sales Strategy: Craft a comprehensive plan to achieve your sales goals and objectives within the catering business.

8.2 Promotional Strategy: Clearly define your marketing and promotional strategies to create buzz and brand awareness for your catering venture.

8.3 Pricing Strategy: Detail your pricing approach to strike the perfect balance between profitability and competitiveness in the catering market.

8.4 Sales Funnel Optimization: Map out the customer buying journey, from initial awareness to the final purchase, to streamline and enhance the sales process for your catering products.

9. Operational Plan

The Operational Plan template page allows you to detail the logistics behind running your resort efficiently. Outline staffing requirements, supply chains, and processes to ensure every aspect of your resort functions seamlessly. This template paves the way for exceptional guest experiences.

In our Operational Plan section, we provide templates for:

9.1 Retail Selling Strategy: Map out your all-encompassing strategy for retail catering product sales, shedding light on your sales approach and tactical maneuvers.

9.2 E-commerce Sales Strategy: Navigate the digital commerce landscape with a detailed strategy, including budget allocation and a roadmap for online marketplace success.

9.3 Milestones and Achievements: Illuminate the pivotal operational milestones and noteworthy accomplishments that define your resort business journey, offering a snapshot of your progress and growth.

10. Financial Plan

Lastly, the Financial Plan template page is your key to financial success. Lay out your resort's financial projections, budgets, and funding requirements precisely. Use this template to reassure investors and stakeholders of your resort's long-term viability and profitability.

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Transform your financial assumptions into actionable strategies, shaping the future of your resort venture.

10.2 Revenue Model and Sales Forecast: Shed light on the sources of revenue for your resort business and craft a comprehensive blueprint for its growth.

10.3 Break-Even Analysis: Dive into the pivotal factors steering your resort toward the break-even point, a critical milestone on your path to profitability.

10.4 Projected Profit and Loss Account: Get a clear financial snapshot of your resort's potential by projecting revenues, tracking expenses, and foreseeing overall profitability.

10.5 Projected Cash Flow Statement: Master your resort's liquid finances with a detailed projection of expected cash movements.

10.6 Projected Balance Sheet: Provide an in-depth glimpse into your resort's projected assets, liabilities, and shareholders' equity, ensuring financial transparency.

10.7 Scenario Analysis: Explore various scenarios to gauge how different conditions and risks may impact the financial resilience of your resort venture.

10.8 DCF Valuation: Utilize discounted cash flow analysis to assess the present market value of your resort business, quantifying its worth in the industry.

This is not the end!

A resort business requires a lot of pre-planning and strategizing; in such a situation having your base ready makes your job much easier. That base is provided to you through this business template plan. Simply download the business plan ppt templates and edit all relevant information according to your brand requirements. The template is also available in an easy-to-use format so you can edit faster. What’s more to think, go ahead and grab your template! Create lasting vacations for your consumers, starting today!

FAQs on Resort Business Plan

1) what is a resort business plan.

A resort business plan documents a resort business's goals, vision, and strategies. It has the following sections:

• An executive summary and a brief business plan overview. It highlights the main objectives and points.
• The business overview describes the resort, target market, location, competitive advantages, and legal structure.
• The market analysis section includes research on the industry, customers, and competitors. It also identifies the challenges and opportunities for the resort.
• The last section is resort services and facilities, which list amenities, features, and activities offered to guests by the resort.

2) How do I start planning a resort?

The different steps involved in planning a resort are:

• Develop a business plan outlining your goals, visions, target market, and market strategy.
• A financial model will be required to project the income, cash flow, and expenses.
• The next step would be securing funding from banks, investors, and other sources.
• You will need to research and apply for the necessary permits and licenses.
• Choose a location per your budget and requirements.
• Prepare a customer profile describing your customers and their preferences.
• You should also have a marketing strategy to promote and advertise your resort.
• Get hold of engineers, architects, and contractors to build your resort.

3) Is resort a profitable business?

Whether the resort will be profitable or not depends on several factors. These factors are location, market demand, and hotel management . Resorts in popular tourist destinations are more profitable because those areas are in demand. However, a resort can face challenges if located in a remote location. Cost control, effective management, and good customer service are important for a resort to be profitable. Seasonal fluctuations can also impact profitability. In a resort, amenities like restaurants, pools, and spas attract customers and increase profits. The income should be diversified through weddings, conferences, etc., to get more profit. A well-run resort is always profitable, but market consideration also affects the profits.

4) What is a resort business called?

A resort business is commonly known as a resort. It is a type of business that fulfills the guests' needs or tries to look after the needs of the vacationers inside the premises. A resort has several amenities like swimming pools, sports, shopping, food, drinks, and entertainment with lodging. There are different models of resort business. These include destination resorts, market resorts, and property resorts. The different types of resorts are decided depending on their size, location, and amenities offered to the guests. 

5) How much land is needed to build a resort?

The amount of land needed for a resort depends on several factors: the scale of the resort, its location, and the facilities and amenities the resort plans to offer. Smaller resorts may need a few acres, while on the other hand, bigger resorts may require hundreds of acres. Island or coastal resorts need beachfront property, while mountain or forest resorts need a large expanse of land for hiking and outdoor activities. The resort will need lots of land if it has golf courses, spas, and other extensive amenities. Ultimately, the land requirement will completely depend on the resort's requirements, concepts, and target market.

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Top 40 Mountain Business Ideas & Opportunities

Feb 6, 2022

In this article, we have selected 40 of the most popular and profitable mountain business ideas that are usually the best way to make money in the mountains. We have compiled here many valuable business ideas for small and medium sized mountain towns, ski resorts and areas near popular mountain destinations.

TOP MOUNTAIN BUSINESS IDEAS 

1. Hot tea, coffee & chocolate stand Popular mountain resorts and well-known mountain towns are great places to run a small business. One of the best such businesses are hot coffee, tea, chocolate and treat stands. A hot drink warms up perfectly on a cold winter day, so many people are willing to pay a lot for it. The advantage of this type of small business is that it can be located in various places – especially in the busiest ones, and it is also easy to stop such business when the season ends.

2. Mini-buses for tourists Tourists who go to the mountains often need transportation. Many people, for example, want to get to a mountain trail quickly, or get to a ski slope, a hotel, store or to a nearby transportation point. In such mountain resorts, both mini buses and cabs can be a viable business.

3. Restaurant Mountains are usually associated with physical activity, and physical activity increases appetite. For this reason, one of the best mountain business ideas is to open a restaurant or inn in a suitable, busy location. If there are already a lot of restaurants in the area, think about starting a niche restaurant that is not in the area, such as Italian cuisine, Mexican cuisine or a sushi restaurant.

4. Grocery store in crowded location Grocery store is a type of business that is profitable and needed in any location where there are a lot of people and not a lot of competition from other stores. If there are no such well-equipped stores with the most needed groceries in a given mountain town, it is really worth considering opening such a business.

5. Hotel in mountains Hotels can be a very profitable business and can generate a lot of revenue, depending on their location, the level of competition and the quality of services offered. Opening such a hotel in the mountains is a particularly good business idea in popular places where many tourists come. The best way to see where such a business will be profitable is to check out how the surrounding hotels apartments and houses for rent are doing. If they have masses of customers and there is almost no room available, it is almost certain that your hotel will also find many customers. To be successful in this type of business, it is very important to have proper marketing, advertising and visibility on the internet.

6. Fast food point or food truck In many popular places in the mountains you can find real crowds of people. This is often the case near well-known ski resorts, large hotels, popular mountain trails or in the vicinity of the most famous mountains that are visited by masses of tourists every year. Many of these people are hungry and often want to snack quickly on something tasty. For example, many skiers sometimes like to eat something quick during a quick break on the slope to continue skiing or snowboarding after a while.

7. Conference center It is forecasted that the conference and event industry will soon return to the time before 2020 and the demand for this type of service will increase significantly. Many organizations, companies and other entities like to organize conferences and events in unique places such as the sea or just the mountains. Such conferences are often combined with leisure and mini-vacations for participants who combine their work duties with leisure.

8. Snack cafe  Cafe with hot tea, coffee and snacks is the perfect place to warm up on a cold day in the mountains. Tourists who get cold like to stop in such places because it is too cold outside in winter and a warm place to sit is ideal to feel better and protect yourself from the cold.

9. Ski lift Skiing and snowboarding are some of the most popular winter sports that are loved by millions of people around the world. Attractive ski slopes attract a lot of tourists who in return generate a lot of income. The most attractive are ski lifts on long slopes that allow for long rides. The gentle ski slopes for children and beginners are also quite popular. If such a slope becomes popular, its immediate vicinity becomes a very profitable place to open a hotel, restaurants and stores.

10. Sauna + food point Sauna is an ideal attraction that will make a winter day more pleasant. Sauning is not only warming up, but also healthy, which perfectly suits the winter aura often found in the mountains. Many people like to combine sauning with food, such as a barbecue or bonfire or eating some snacks during breaks from the sauna or afterwards.

11. Ski & accessories rental Another business idea in the mountains near ski lifts and popular slopes is to rent skis, snowboards, helmets and ski poles. This type of business is not the easiest, because the key is to be located in a really great and very popular place near the ski slope, which is used by many people. It’s a good idea to sell some food, drinks and other attractions that will generate additional income, in addition to renting equipment.

12. Store with skis, snowboards and ski accessories The bigger a mountain town is and the more slopes, hotels, tourists and customers there are in the area, the more profitable such a store should be. Such stores must be located in really good locations to be profitable. In order to increase profits, it is also worth developing a good quality online store.

13. Store with ski, mountain, sports clothes and survival accessories A ski sportswear and mountain accessories store can also be a good business idea in the mountains. Many people who go to the mountains want to buy missing boots, T-shirt, warmer jacket or accessories for their mountain trip. These types of stores are a good idea in bigger mountain towns where a lot of tourists come.

14. Pharmacy Every small town, settlement, and mountain town needs a pharmacy. Both residents of such places, tourists and people who work in the area sometimes fall ill and need some preparation from the pharmacy. Such a pharmacy, in a good and busy location can generate fairly large profits.

15. Apartments for rent One of the most profitable of the mountain business ideas is renting apartments. Owning such an apartment is not only a long-term investment (and you can always sell it), but also an opportunity to earn often really big money. If such an apartment is located in an attractive location, you can count on an attractive income throughout the season.

16. Mini-houses with a view for sale or rent Depending on the popularity of a particular town in the mountains, building small houses located in attractive locations can be a very attractive business idea. Such houses can be sold with high profit or rented to tourists. To increase the attractiveness of such business you should think about a unique design and attractions such as these tiny houses in this video .

17. Summer camp for kids Summer camps for children and teenagers are a business that is often able to generate large profits. In case of well-managed summer camps, profit margins usually reach 25-40% ( source ). The more attractions you offer, and the more attractive (and popular) the location you will choose, the more profits you can expect.

18. Horse drawn carriages & animal related entertainment Offering horse-drawn carriage rides and contact with animals (e.g. a mini zoo, the possibility of taking a picture and petting a sheep, feeding the animals, etc.) are interesting business ideas that fit well in many mountain towns. Tourists need attractions for themselves and for their children and such mini attractions often fit this need perfectly.

19. Snowmobile or quad rental Another good idea among the mountain business ideas that you should consider are snowmobile and ATV rentals. Snowmobiles are a great attraction and convenient means of transportation in the winter, while ATVs are a good counterpart for the summer. Jeep ATV rentals can also be offered at these types of places.

20. Parking lot business A good idea for an easy business in an attractive tourist place in the mountains is a parking lot. There are many places which are visited by many tourists who need such parking. Assuming that parking lot earns 10$ per one space per day and it has 50 such places, it gives $500 a day in gross revenues or $15,000 a month.

21. Vending machine business A business worth considering that can work perfectly in the mountains (e.g. at the entrances to the slopes, next to cable cars, hotels and restaurants, etc.) are vending machines. Modern vending machines are much more advanced than their older ancestors and are able to sell various products (even soups, burgers, pizzas or gloves and scarves) which can be in demand in such mountainous regions.

Read also: 75 TOP Vending Machine Business Ideas

22. Aqua park & jaccuzzi A great type of business that usually does well in mountain tourist towns are aqua parks pools and hot tubs. Whether in summer or winter, these are the perfect place to relax after a day hiking or skiing.

23. Hiking tours & mountain travel agency Mountains and nature have many lovers who are willing to pay for interesting and well prepared trips. Many of these people need the advice and knowledge of someone who has much more experience in the mountains than they do. Such organized expeditions should be well advertised in social media – uploading photos, videos and posts from such expeditions to the internet.

24. Local delicacies and beverages tour & sale Many popular mountain regions feature not only incredible scenery, but also delicious food and interesting local drinks such as wines, spirits, meads and ciders. This is a particularly good business idea in popular mountain tourist towns – where tourists want to have a good time and are looking for attractions of this type.

25. Live music bar or club Places that are full of tourists are also usually great locations to open a bar with music or a club. Many tourists want to have a good time, have fun, dance and do exciting things. In addition to earning from the sale of alcoholic beverages and snacks, such places can also organize various events (e.g. meeting with a famous traveler, new year party, etc.).

26. Kids’ toy store It is common for whole families to go to the mountains, together with children. As you know children love toys, so if in a given mountain town is a lot of tourists it is worth considering opening a store with toys. A good location in the busiest place will be very important here, so that as many tourists as possible passed by with children. A colorful large and well visible banner and good advertising on the Internet will be a big plus here.

27. Chalet localized high in the mountains People love unusual attractions. Undoubtedly, such an attraction is spending the night high in the mountains, or having lunch and sitting with tea on the top of the mountain looking at the beautiful views. You can find such mountain chalets in many places around the world and they are usually very popular during the high season. People love to drop in there while walking in the mountains to take a break and eat something warm. Many people are also willing to rent a room in such a chalet to continue their mountain expedition the next day.

28. Funicular railway A capital-intensive business that is ideal in the mountains and will attract many tourists is funicular railway. Building such railroad is a good way to increase the attractiveness of the resort or town in the mountains, as well as to generate a stable income from the tickets paid by tourists who ride up the mountain.

29. Souvenir shop Wherever there are many tourists there is also a demand for souvenirs. For this reason, among the many mountain business ideas such a souvenir store is one of the more profitable ideas. Usually the best selling items in souvenir shops are fridge magnets, postcards, customized mugs T-shirts and caps, paintings and decorations related to the place as well as regional products and symbols.

30. Mountain climbing & mountaineering services (camps, event organization, lessons, etc.) If you like mountain climbing and getting into hard to reach places in the mountains then you can make some pretty good money doing it. It is estimated that the best professional climbers earn over $300,000, although most earn much less ( source ). In the mountains you often need services such as carrying some equipment to hard to reach places, getting with rescuers or tourists to some place, providing rescue services and many others. A good idea for additional business connected with climbing in the mountains is to organize climbing events, camps and climbing lessons.

31. Bike rental People who travel to the mountains in the summer are often looking for leisure activities to enjoy the beauty of the area and the closeness of nature. One of the most popular activities of this type is cycling, especially good in mountain towns where there are comfortable roads, paths and trails. If there are a lot of tourists in a given place and it is not yet possible to rent bicycles there, such a business has a good chance to be quite successful.

32. Bed and breakfast or mini hostel This is one of the simpler and more profitable mountain business ideas, perfect for for business beginners. Just offer some nice room with restroom facilities and prepare breakfast in the morning. Such a business usually does not require investing a lot of money and can find really many customers during the season.

33. Car rental The bigger the town and the more tourists, the greater the chance that the car rental business will be very profitable. This type of business usually requires a lot of start-up capital, although you can even begin by renting out a few cars. Tourists who arrive by train, plane or bus often like to rent cars to drive around the local towns and cities and to facilitate their transportation.

34. Amusement park A good business idea in larger and popular mountain towns are amusement parks. Many tourists come with whole families with children or a group of friends and want to do something fun and crazy together. Rollercoasters, games, different themed areas (like miniature cities, dinosaur figures or famous celebrities or cartoon characters etc.) snacks, mini restaurants and toddler zone are things that if designed really well, will attract tourists even from distant towns.

35. Construction company A construction company is the type of business that can succeed almost anywhere if you make a minimal effort. Especially for growing mountain towns and popular tourist resorts, there is a constant demand for construction services, construction of cottages, hotels, renovation of apartments, construction of warehouses and other buildings. It is a particularly good business idea if there are no popular construction companies in the area and if there is a high demand for such companies.

36. Rafting and mountain canoeing Extreme sports is a field that attracts a lot of people who want to try something special – and are ready to pay well for it. Many mountains provide excellent conditions for such sports, a good example of which are mountain rivers which are often ideal for rafting and whitewater canoeing. The ideas for earning money on such trips are mainly selling guided trips, renting kayaks, selling drinking food and organizing events.

37. Ecotourism Mountains are very valuable places in terms of biological, geological and generally scientific value. In many mountains you can find large amounts of unique flora fauna and interesting geological specimens. Examples of ecotourism business ideas in the mountains are: hiking in the footsteps of rare animal and plant species, cave tours, guided tours in natural parks, glacier viewing, geography lessons for schoolchildren, and services related to conducting scientific research in the mountains.

38. Corporate retreat center The mountains are a great place to organize corporate retreats and company trips. Many companies need to integrate their employees or go out of town for a few days to discuss some important issues for the company. Mountains are an ideal place for such trips, as they allow for a change of perspective, offer many interesting possibilities (e.g. mountain hiking and extreme sports), which allows for clearing the mind and getting away from everyday life, which can be very beneficial for companies. To start such a center you just need a mini hotel with a small conference room and some attractions like sauna, swimming pool or gazebos with barbecues.

39. Artificial snow making & snow related services Snow is one of the most important elements during winter trips to the mountains, especially in the case of skiers and snowboarders. If there is not enough snow – the ski slopes cannot function. For this reason, many companies rent or buy special snow cannons that produce as much snow as needed. Snow can also be a problem – it is associated with the necessity to clear snow from streets, pavements and to enter the property. Such snow removal services can also be a profitable business idea.

40. Day SPA A business that is well suited to opening in mountain popular resorts are spas. According to general estimates ( source ), the average profit margin of spas is 17.3 percent, with day spas recording the highest profit. Such a spa should offer the most popular services such as massage, hot tubes, sauna, jet bath, steam room, mud bath, salt scrub, microdermabrasion, seaweed body wraps, clay or herbal body masks, reflexology, pedicure, manicure, waxing and many more. Spas also often sell cosmetics and cosmetic bags, products such as bath additives, massage oils and other such additives and accessories.

RELATED BUSINESS IDEAS 

• Graphic design and banner creation – Popular tourist destinations in the mountains are full of small and large bieznes that need to advertise their services. The basis of any advertisement is a good quality banner or infographic that will attract customers.
• Hot wine stand – Hot wine is a great way to warm up on a cold day in the mountains. Besides wine, meads or warm beer with syrup or honey also sell well. 
• Veterinary care – in every larger mountain town where many people have pets (pets or farm animals) a veterinarian is needed – if there is no one in the area yet, it is worth considering opening such a business.
• Basic medical services (if the mountain town is big enough) – people often catch a cold in the mountains, have a fever, break their arms or legs (e.g. falling on the ice), in these and many other cases a doctor’s help is needed, so it can be a profitable business in such a town.
• Insurances – many tourists prefer to take out insurance, but leave it at the last minute.
• Gas station – there is a large demand for gas in every small, medium and large town – such a station (and even car repair and service services) may be a good idea to start.
• Hang gliding, parachuting, and baloon flights – valleys between the mountains are often great places for such flights, beautiful views can attract many tourists.
• Child care services – many parents who eat in the mountains with their children sometimes want to spend the evening alone without children, e.g. they want to go to a restaurant or relax together – a professional babysitter or a playground for children where you can leave the children for a few hours is the perfect solution to this problem.
• Photo booth –  common photo from an unforgettable trip? why not!
• Shop with cheap products people often need – tourists often forget to take necessary items such as a toothbrush, deodorant, socks or a thermos for drinking in the mountains. This is a great business idea in crowded places.

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Mountain Association

Building a New Economy, Together.

Business Plan Resources

Drafting a business plan.

A business plan doesn’t have to be complicated. It is a description of:

• What your business does or offers to customers
• Who and where your customers are
• How much your goods or services cost
• Who and where your competition is
• How much it will likely cost to operate your business

It’s important to show how you’re going to make money. This is all important to have written down to help you communicate what you’re going to do. Your business plan can be simple and show how you’re going to grow.

You’ll need a business plan to apply for loans.

Business Plan Support

There are classes offered by various service providers to help you get your thoughts on paper and work out the details of your business idea into a plan. If you prefer to do the work on your own, templates and courses for business plans are available online.

Template: Initiate is a free online platform provided by the Mountain Association that provides a simple business plan template (you will be required to make a free account first).

Classes:  Kentucky Small Business Development Center ;  Kentucky Women’s Business Center ;  SOAR Innovation’s Co.Starters

Other Templates or Information:  Centro Business Planning App ;  Kauffman FastTrac ;  Small Business Administration (SBA) Business Plan Outline ;  SCORE Business Plan Templates

Financial Projections Support

Financial projections are what you anticipate your business’ finances to look like in the future. These may be requested for start-up businesses or if a business is looking to make big changes.

Template: Initiate is a free online platform provided by the Mountain Association that provides a financial projections template (you will be required to make a free account first).

In-person support: The Kentucky Small Business Development Center  or the  Women’s Business Center of Kentucky can assist you with projections.

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• Business Plans Handbook
• Business Plans - Volume 07
• Hotel Resort Business Plan

Hotel Resort

BUSINESS PLAN     SEVEN ELMS RESORT

65000 Windy Lane Dr. Traverse City, Michigan 49865

The Seven Elms Resort outlines how it will provide quality hospitality services, cost-effectively, in a popular northern U.S. lake resort environment. This plan successfully raised capital for property acquisition, renovation, and company start-up related costs.

EXECUTIVE SUMMARY

Company summary, hotel & lounge overview, market analysis, competitive environment, strategy & implementation, promotion strategy, financial plan.

We seek funds for the acquisition and renovation of Seven Elms Resort, an adult-marketed, 17-room "boutique style" hotel specializing in a couples' "getaway" to provide relaxation and recreation in Benzie County, a popular tourism spot located next to the state of Michigan's Lake Michigan. Moderately priced between the high-line hotel properties and the older motel strips, Seven Elms Resort shall fill an affordability niche not presently available in Benzie County.

Combined with an on-site lounge, grill, poolside beverage service, and morning continental breakfast bar, we are seeking investment funds to renovate the hotel building, build-out a piano bar/lounge area with dance floor, and construct an outdoor pool adjacent to the indoor pool. With this refurbishment and other new amenities, Seven Elms Resort will form the basis of a highly profitable hotel venture. We are seeking funds to develop and expand the business in a phased approach, as highlighted within this document.

Seven Elms Resort's owner, Steve M. Blackburn, has an extensive business background, including over 14 years of experience developing a variety of businesses. Mr. Blackburn received his B.A. in Business Economics, and currently is an M.B.A. candidate at the University of Michigan. Desiring to return to his own business, he wishes to establish Seven Elms Resort, Inc. in 1999.

The foundation for the plan is a combination of primary and secondary research, upon which the marketing strategies are built. Discussions and interviews were held with a variety of individuals involved with other similar businesses to develop the proforma data, review the market potential, and competitive situation.

Renovation in the Prairie Style period, our hotel's design elements and furniture will reflect this "organic" approach and provide an overall comfortable experience. Seven Elms Resort shall specialize in meeting an individual or couple's needs. As growth warrants, the 10-acre site would allow for future expansion of the lodging portion of the resort (Phase II).

Business Plan Purpose

Introduction.

In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used to obtain financing. In certain instances, particularly with our early stage company, this business plan also serves as a strategic plan.

Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend to grow. Seven Elms Resort, Inc. management team has made an in-depth analysis of its opportunities and weaknesses and it has concluded that the company has an excellent chance to succeed.

Methodology for Business Planning

Sophisticated business planning helps management answer questions, such as: What will be our record of achievement? How have we fared compared to our competitors? Are we setting realistic and attainable goals and objectives?

Constructive and useful business planning requires a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components in assessing a company's opportunities and risks.

Developing the Business Plan

The management of Seven Elms Resort, Inc. has developed this disciplined planning methodology to help the company anticipate its start-up costs and other critical information to arrive at this realistic plan.

Guidance from Outside Professionals

Mr. Blackburn has sought legal assistance and advisors to develop the Seven Elms Resort concept. Steve will maintain an active management involvement in every aspect of daily resort operations. This plan reflects his vision.

Five Objectives of Seven Elms Resort, Inc.

• Attract $1.4 million mortgage/investment capital;
• Focus ideas and establish goals;
• Identify and quantify objectives;
• Track and direct growth;
• Create benchmarks for measuring success.

The business of Seven Elms Resort, Inc. is the creation of and funding of an adult couples' 17-room hotel, specializing in a "getaway" atmosphere to provide relaxation and recreation in the Greater Benzie County/Lake Michigan area. Management is soliciting commercial finance partners who share its vision and desire to participate in this exciting business opportunity in the resort community of Benzie County, Michigan. The integration of these disciplines results in extensive and innovative services, set in a unique Prairie Style surrounding for our prospective guests.

Ideal Property Location

The preferred location is a 10-acre parcel with 8 acres of woods. Of the 18 rooms, 3 are executive suites, with Jacuzzi tubs, and one of them will be converted to an onsite manager's apartment. Each room has individual climate control, direct-dial phones, and televisions. The facility has a large main lobby area, indoor pool/Jacuzzi/sauna, lighted tennis court, 2-car garage, storage shed, ample parking, and all equipment necessary for operation of the motel. The separate onsite manager residence and meeting room complex will serve as a future lounge/grill space. The grounds are beautifully landscaped.

The motel is located in the motel district of Benzie County and is situated on 9.43 beautifully landscaped, wooded acres. Approximately 7 of the 9.43 acres are wooded and undeveloped, which creates an opportunity for significant expansion or potential for an entirely new enterprise.

This facility consists of one building, built in two phases: a 22- and 15-year-old two- and one- story wood frame 18-unit motel and manager's/owner's apartment, which when combined, total approximately 14,787 square feet of living area. The 18-unit motel includes a lobby with a fireplace, reception area, storage area, laundry room, bathroom, meeting rooms, a balcony, 18 room units, a men's and women's bathroom, kitchen, a whirlpool/sauna room, an indoor swimming pool, and mechanical room. The motel has a partial basement and includes a laundry room with two washers and two dryers.

The manager's apartment (future piano bar and basement bar/meeting room area) offers a living room, kitchen, dining area, family room, half bath, and gift shop on the first floor with 3 bedrooms and 2 baths on the second floor. The home has a concrete block basement that is partially finished with a recreation room and a 3/4 bathroom.

The exterior is cedar and the roof is pitch and pebble. The building is seated on a poured concrete and a concrete block foundation. Interior walls are concrete block and drywall. The flooring is carpet and ceramic tile. There are casement windows and wood storms and screens. There is a basement area under the living quarters and a portion of the motel.

Other improvements include a 2-car garage with 2 electric door openers. A detached storage shed is located to the rear of the manager's apartment. Land improvements include a blacktop driveway and parking lot with 23 parking spaces, concrete sidewalks, a lighted tennis court, street signage, and beautiful landscaping with a mature variety of trees and shrubs.

Mechanical systems include five gas hydropic, two gas forced air furnaces, electric baseboard heat, individual heat, and central air for each unit; 120-gallon hot water heater, 600-amp electrical service, intercom system, two central vacs, water softener, sump pump, 4-camera security system, cable television, smoke alarms, and telephone system.

Mission Statement

Seven Elms Resort, Inc.'s mission is to provide quality hospitality services to our guests in a comprehensive and cost competitive manner, providing the finest accommodations in Benzie County, Michigan.

Company Business Plan Objective

This business plan serves to detail the direction, vision, and planning to achieve our goal for providing superior and comprehensive hotel and lounge services. Our plan objectives are:

• Attract $200,000 bridge loan to secure $1.4 M property mortgage
• Focus ideas and establish goals
• Identify and quantify long-term expansion
• Track and direct growth
• Create benchmarks for measuring success

Seven Elms Resort shall fill a niche not presently available, namely a moderately priced (under $130 per night, summer rate) resort. Combined with an on-site lounge, a grilled food service, an indoor and outdoor pool bar, and a morning continental breakfast offering, we shall differentiate ourselves by becoming a "boutique style" resort versus simply another motel. With the construction of an outdoor pool adjacent to the present indoor pool/whirlpool/sauna complex and our other refurbishment and new amenities, Seven Elms Resort will form the basis of a highly profitable venture set in a Prairie Style environment.

Company Ownership

Mr. Steve Blackburn founded Seven Elms Resort, Inc. hotel and lounge in 1998 as a Michigan Subchapter "S" Corporation. Since 1985, Steve has had extensive experience in creating and managing organizations for environmental and economic development-oriented companies involved in nationwide projects.

Steve consults with area businesses in development-related issues, including finance, and is a United States SBA counselor at the Small Business Development Center at the University of Michigan. Past SBA clients include service and manufacturing organizations. He is a certified SBA Fast Track program instructor, a Michigan licensed loan solicitor, with a specialty in commercial finance, and a guest lecturer at U-M for Business Plan Writing Workshops. He has started previous business and corporate subsidiaries and looks forward to managing Seven Elms Resort on a daily basis.

Currently, Steve is an M.B.A. candidate at U-M and holds a Bachelor of Arts degree in Business Economics with a minor in chemistry from Notre Dame University.

Key Advisors to the Company

Seven Elms Resort, Inc. has additional key staff members and advisors to assist during the development, planning, and initial planning phases. They include an architect trained at the University of Notre Dame, CPAs, and former managers of bar and Bed and Breakfast style properties.

Management & Organizational Summary

Mr. Steve Blackburn will manage all aspects of the business and service development to ensure effective customer responsiveness. Qualified resort associate professionals will provide additional support services. Support staff will be added as guest and/or patron load factors mandate. Blackburn has joined the American Hotel and Motel Association.

Corporate Development Plan

For purposes of this Business Plan document, Seven Elms Resort, Inc.—Phase I and Phase II for developmental growth are defined below:

This phase involves preparation and development of Seven Elms Resort. Until the ideal property is acquired, Seven Elms Resort, Inc. offices will be housed at the home of Mr. Steve Blackburn, its founder. The property will establish its own Prairie Style identity, management directives, and capital. Incorporating a total quality management approach and a guest appreciation program, Seven Elms Resort will develop key repeat guests and lounge patrons. Through word of mouth and advertising, our reputation as an affordable "boutique style" resort shall grow.

Property renovation will include the makeover of 18 to 17 rooms (with 3 suites) and the conversion of the present onsite property manager's house to lounge gathering space. New construction includes a bar room addition, extra parking lot build-out, and an outdoor pool. [Phase I capital (start-up) funds are documented later on in this business plan.] It is anticipated that the funding and transfer of this property will happen in spring 1999. Operation "as is" of the facility would continue through the summer and fall. The hotel will close for the winter months for its build-out and renovation.

Continue implementation of sales, advertising, and marketing strategies developed in Phase I. Identify and pursue additional guest markets, i.e. Internet room guarantee services. Seven Elms Resort shall evaluate its room occupancy position to determine if a facility expansion is warranted. Seven Elms Resort anticipates additional support staff would be needed at the proper time (Phase II). This Plan does not contain funding needs for this Phase.

Establishing a hotel and lounge business clientele will take some time, as the research revealed word-of-mouth /recommendations /referrals and value as the primary way in which hotel and lounge services are selected by new guests. People who are completely new to the area, or who have few established connections, may look to the Yellow Pages or other advertising to establish available services, then call for information or pricing.

A good portion of the past guests to the property will no longer return, as the present ownership has operated the property as a Christian retreat-style motel.

Competitive Advantage

Strengths of Seven Elms Resort, Inc. include Steve Blackburn's broad base of experience in managing different types of companies. He has extensive development experience and a track record of hiring the right people and training them. Blackburn understands the service sector business, has traveled extensively frequenting numerous lodging establishments, and has gained invaluable experience in organizational management.

Currently, a mid-size "boutique" resort niche is vacant in the Lake Michigan market, with present lodging on the high end, averaging $225 per night (and up) down to older motel properties of $79 per night. Several B&B establishments may fall into the middle, however, Seven Elms, as a resort-style property, will serve its niche by itself.

Industry Keys to Success

• A property designed for the guest and/or lounge patron
• Frequent Guest Award Program
• Controlled overhead and operational costs
• Regular and ongoing guest feedback
• Latest technology/software capacity
• Weekend lounge (piano bar, dance floor) entertainment
• Unique, timeless and comfortable environment
• Dedicated management and associate support staff

Seven Elms Resort, Inc. like all businesses, is affected by forces and trends in the market environment. These include economic, geographical, competitive, legal/political, and technical.

Economic Environment

Positive forces include the generally prosperous economy that is currently in place, full employment, rising wages, and low inflation, leading more people to be able and willing to spend money and to get away for some time. The close locality of Lake Michigan offers an affordable alternative to a flyaway destination.

Geographical/Competitive Environment

Located just two blocks from Lake Michigan and downtown Lakegrove, the area has several golf courses, two ski hills, water recreation activities, numerous dining establishments, various retail and specialty shops, art galleries, theatre entertainment venues, and the beauty and serenity of Lake Michigan, which has made this county a famous Midwest tourist destination. Traverse City began to prosper in the 1870s, becoming a desirable resort area. Many homes and estates date back to this era and several enormous "summer cottages" were built on the lakeshore and are still in evidence today.

Seven Elms Resort shall fill a niche not presently available, namely a moderately priced (under $130 per night), resort-type establishment. Combined with an on-site lounge, a grilled food service, an indoor and outdoor pool bar, and a morning continental breakfast offering, we shall differentiate ourselves by becoming a "boutique style" resort versus simply another motel.

Our Prairie Style surroundings will attract and retain guests who appreciate such refined environments.

Legal/Political Environment

Seven Elms Resort management will not move the project forward until it has obtained an option to acquire one of the 19 Benzie County, Michigan, liquor licenses. As faced by all businesses, the proper insurance needs shall be met and all operations and policy manuals shall be reviewed by appropriate legal experts. The facility will obtain all the necessary building permits prior to construction. Present facility zoning allows for this proposed use, including a bar, cabaret, grill, and dance floor space.

Technology Environment

Computer programs greatly simplify the financial recordkeeping for today's businesses. As a small business, Seven Elms Resort will need to watch its expenses closely. By utilizing the existing software packages available in the hotel industry, including: room and facility management database, controlled bar and inventory measuring systems, and room key cards that allow patrons to charge directly to their room account, this technology shall assist management in controlling costs, reducing cash management, and maximizing revenue. Seven Elms Resort shall attract the resources necessary to train and operate the system in order to generate the reports and manage the inventory.

A listing of the hotel and motel properties in Benzie County, Michigan (sourced through Midwest and the Ameritech Directories) is as follows. (Note: Other properties on Lake Michigan, but outside the city limits, are not included):

High Line ($139-$750 per night, depending upon season) The Cove of Lake Michigan ($145-$225) Grand Michigan Resort and Spa ($139-$750) The Harbor's Edge ($139-$199) The Michigan Inn ($215-$350) The Strike Hotel ($200) Motel ($59-$119 per night, depending upon season) Breezy Chateau Inn Budget Time Motel Lake Michigan Motel Lakewood Motel Misty Motel Pine Tar Motel Plaza Motel Shady Drive Motel The Stirrup Motel Swiss Motel Bed & Breakfast (B&B) Dahlia House The Mixer House Precious Times Inn

Hotel and motel properties in adjacent communities are not listed, however, they do advertise in the Yellow Pages.

Seven Elms Resort hotel and lounge is attempting to carve out a fourth segment in the lodging market; that of a "boutique" style, high-line property at mid-line pricing geared towards adult couples and not marketed to families.

A review of competitors' marketing strategies reveals no one targeting this market segment. Hotel and lounge is a referral-driven business—new business can be obtained by encouraging and rewarding present guests to refer future guests. Networking within business and civic groups is important; even if the business results are not immediately felt, it is an excellent public relations opportunity. Live piano, or jazz style trio, on the weekends will add excitement to the resort and draw community residents and guests from other properties.

Market Research

A hypothetical behavior sequence model for a new customer (future guest) contemplating using a hotel and lounge service for the first time might look something like the following (based on discussions and interviews with potential guests):

Individual or couple decided to getaway for a few days. This may happen as a result of a need for a change of pace, vacation, or a celebration purpose. The need can arise anytime year round. Even in the late fall and winter months people are thinking "getaway" to break the weather doldrums.

Individual or couple investigates hotel services. In most cases, this means the they will consider first any recommendations that they are knowledgeable of through prior association (relative, friend, or social group). If the individual or couple is new to the area or otherwise has not made any close connections with people, he/she would look in the Yellow Pages for a listing, or perhaps look in a newspaper for advertising.

Acting on the advice of friends (or own knowledge), the individual or couple will call the recommended property to obtain information that will help him/her decide if this place is the best for them. Criteria for selection include: (1) amenities (pool, on-site food service, nonsmoking rooms, bar lounge area, etc.); (2) reputation (what kind of persons usually stay here?);(3) physical plant (how recent the renovation, upkeep, etc?); (4) courtesy (professional and attentive staff?); and (5) pricing (is the place affordable?).

Based on the information received, the individual or couple makes a decision and either schedules an appointment to view the property or makes a reservation.

The individual's satisfaction with his/her decision and with the service itself is largely a function of their interaction with the staff during their stay. Everyone associated with Seven Elms Resort will do everything possible to ensure a satisfactory experience for the guest, so that future business (and a future referral) is not at risk.

Marketing strategies will build on this model, taking advantage of precipitating events, fostering word-of-mouth recommendations, and creating satisfaction through interacting with the future or present guests.

Summary of Opportunities and Threats in the Environment

Overall, the environment appears very positive for Seven Elms Resort, Inc. The forces driving market demand, mainly economic and geographical, are strong, with more people staying closer to home for shorter getaway trips and their comfort level of visiting Lake Michigan, one of the Midwest's premiere travel destinations. On the negative side, there is competition, and it will take a while for Seven Elms Resort to get "established" in its market niche.

The business is driven by referrals and repeat business, so for the first few years Seven Elms Resort will need to be aggressive in attracting new guests. The marketing strategy is subject to change upon guest feedback and surveys.

Marketing Strategies

Target Markets—Geographical: The major cities within a three-hour drive of the property.

Target Markets - Consumer:

• New visitors traveling to the area
• Middle- and upper-income bracket
• Returning visitors to the area
• Businesses needing to hold small overnight planning and strategy sessions
• Area wedding parties

Positioning and Product Strategy

For its guests, Seven Elms Resort will be positioned as a new, beautifully landscaped, nature-filled, unique atmosphere hotel with a bar lounge service that fits an adult "getaway" market niche. A full range of referral services (i.e. restaurant recommendations, shopping, taxis, area attractions) will be made available and tailored to the needs of the particular guest.

Business services range from room phones that are Internet jack ready and telephone answering message service for each room to on-site fax services and meeting room space (lounge sitting area and cabaret room). Seven Elms Resort will aim to attract business guests and their partners needing to hold planning or strategy sessions away from the office in a new and comfortable surrounding, in order to even out revenues throughout the week.

Distribution Strategy

Unlike products that are produced, then distributed, and sold, hotel and lounge services are produced and consumed simultaneously in a real-time environment. Thus, distribution issues center on making the services available in a convenient manner to the greatest number of potential guests. Seven Elms Resort will maintain a front office staff member throughout the night so guests are able to get answers to any question or service when they need it. This flexibility is especially attractive to the business traveler. Clients will be able to contact Seven Elms Resort by telephone, fax, and e-mail.

Pricing Strategy

Rooms per night fees have been developed. The fee schedule takes into account seasonal rates that are common in the area. For businesses and other large group functions, pricing can be discounted depending upon the number of rooms reserved.

Example lounge pricing and grill food offerings are also noted.

Example fees:

Service and Support Philosophy

By giving careful consideration to customer responsiveness, Seven Elms Resort's goal will be to meet and exceed every service expectation of its hotel and lounge services. Our guests can expect quality service and a total quality management (TQM) philosophy throughout all levels of the staff.

Promotion strategies will vary depending on the target market segments. Given the importance of word-of-mouth referrals among all market segments when choosing a "getaway" hotel or small business meeting location, our efforts are designed to create awareness and build referrals. A cost-effective campaign—focused on direct marketing, publicity, our frequent guest reward program, and advertising—is being proposed.

Marketing Plan

New business segment.

A direct marketing (direct mail) package consisting of a tri-fold brochure, letter of introduction, and reply card will be sent to a list of potential guests. This list can be obtained from International Business Lists, Inc. (Chicago, IL) and is compiled from tax records (by upper-income geographical areas, Secretary of State incorporation registrations, business license applications, and announcements from newspaper clippings).

The brochure and letter introduces Seven Elms Resort, stresses the importance of having a good time in comfortable surroundings, provides information on our resort services, and describes what sets us apart from other area hotel and lounge properties. The initial mailing may contain a promotional offer: the opportunity to receive a 10% discount on the first night's room rate.

Approximately two months after the mailing, an additional letter shall be sent. The potential guest would be asked to address any questions and the follow-up would remind them to drop in for a property tour on their next trip to Lake Michigan. Additionally, new businesses will be targeted and sent information.

The cycle would repeat itself with new target communities and select businesses and would continue through the first year. After that, additional mailings would be conducted, as needed, based upon occupancy goals.

Seven Elms Resort, Inc. will also consider developing a one-page newsletter to be mailed quarterly to past guests and prospects in the database. The newsletter can be used to update clients on hotel and lounge and area-related developments, but also serves as a reminder of what sets Seven Elms Resort apart. The newsletter can be produced in-house and for the cost of paper and a stamp creates a lot of goodwill among guests and business prospects.

Publicity and Public Relations

A news release will be sent to area newspapers and magazines announcing the launch of Seven Elms Resort, Inc. and lounge. Area talent searches will be conducted to secure weekend cabaret room entertainment.

Steve Blackburn will join the Benzie County Chamber of Commerce as a means of networking in the community. He also may make himself available for speaking engagements at other community or civic organizations as a low-cost way of increasing awareness and building goodwill in the community.

Guest Reward Programs

For present guests: "Stay 6 nights and get the seventh night for free" promotion and as a means of building business by word-of-mouth, present customers should be encouraged and rewarded for referring future guests. This can be accomplished by offering a small "rebate" (5% or 10% rebate on first night stay) to current customers who successfully refer a new guest.

Advertising

Advertising is utilized primarily to attract new guests and serves to build awareness and name recognition of the resort in general, which is important for word-of-mouth referrals ("Oh yes, I've seen that resort's ads before.")

• Periodic advertising in target market area newspapers will afford Seven Elms Resort, Inc. name recognition benefits. From quarter page ads announcing its entertainment line-up to business card-sized logo ads.
• Yellow Pages—Ameritech PagesPlus, Greater Benzie County Telephone Directory. Research indicated that new visitors or people who don't have many personal acquaintances to ask about hotel and lounge services will look to the Yellow Pages to establish a list of potential hotel and lounge services to call. Even a small 2" × 2" boxed ad can create awareness and attract the desired target client, above and beyond the ability of a simple listing. Ameritech Yellow Pages covers the relevant market area, delivering over 30,000 copies to residents and business. Midwest Directories covers Greater Benzie County but is considered a second-tier directory to Ameritech.
• Telephone Book Cover. A business card-like ad on the plastic cover which is placed over any telephone book enables the business name/logo to be seen virtually 24 hours a day, 365 days a year. Covers are distributed bi-annually free of charge to residents and businesses in Benzie County.
• Restaurant Placemats—Opportunities exist for a business card-like ad to be placed on the paper placemats used in area restaurants (shelf-life of the ad is about six months), or for special (holiday) events taking place at a restaurant (1-off opportunities). An example would be getting on the area restaurant placemats (about 9,000 in six months), or getting on the special Lions Club "St. Patrick's Day" dinner placemats at the Village Restaurant (about 1,000 placemats for that event). Placemat advertising will reach area residents as well as area visitors/tourists staying at other places.
• Additional places to post flyers/business cards or for a business card ad include bulletin boards in public buildings (grocery stores, senior centers), and playbills for local theater groups.

Example Promotion Budget - 1999 (Amounts Included in Start-Up Funds)

Evaluation & Control Strategies

Objectives have been established for Seven Elms Resort so that actual performance can be measured. Thus, at the end of its first year, Seven Elms Resort should have:

• $772,000 in total revenue
• Anticipate 57% occupancy rating

Each subsequent year new objectives will be set for these benchmarks and actual performance will be measured against them. If actual performance falls short of objectives, investigation will be made into the cause, and plans will be adjusted accordingly.

In addition, it is recommended that Seven Elms Resort keep track of the source of all new guests ("Where did you hear of us?") in order to measure the effectiveness of each type of promotion. Each subsequent year's budget should adjust spending toward the types of promotion that reach the most new clients.

Customer satisfaction is most directly reflected in the year-to-year customer retention percentage. All lost customers should be investigated to find out why they left. A customer satisfaction survey may be considered after three to four years in the business.

Here is the Project Funding Summary for Seven Elms Resort:

Phase 1 Funding Amounts Sought

Developmental costs for the start-up of this new hotel and lounge services company are listed above. These schedules also listed in the Ten Year Proforma.

The following schedule highlights the anticipated developmental costs:

The development of Seven Elms Resort, Inc. will require the full-time talents of Steve Blackburn. Phase II growth amounts will be developed and sought at a later date, based upon needs to be determined at that time.

Financial Plan Assumptions

The following assumptions will be incorporated into Seven Elms Resort, Inc. proforma statements.

• All operating costs are based on Seven Elms Resort, Inc. management research of similar operating companies.
• Automated informational and bar control systems will reduce Seven Elms Resort, Inc. staff requirements.
• Developmental start-up costs are amortized over a five-year period.
• Room Occupancy Rate at 57%, G & A overhead and operations costs are calculated on an annual basis.
• Property manager and founder's salary is based on a fixed salary expense basis.
• All fixed and variable labor costs should rise annually at 2.5% per year.
• All revenues are figured to rise annually at five percent. Fixed annual, administrative, and office expenses rise at an annual rate of one half of one percent.

This is the resume of Steve Blackburn, the future owner of Seven Elms Resort Steve Blackburn has demonstrated experience in business and sales organization development. Developed and secured funding for own organization, author of several successful RFPs, business and market development plans. Has expertise in customer retention programs, sales training seminars, project planning, benchmark analysis, and forecasting and budgeting. Designed and implemented computer applications including: customer database service frequency schedules, truck routing, customer retention surveys, accounting and commission salary programs.

EMPLOYMENT HISTORY

University of Michigan, Ann Arbor, Michigan Small Business Development Center 1996-present

As a United States SBA counselor I assist clients in sales and business development and other related matters including: Sales, Marketing, Manufacturing and Productivity Analysis, Regulations Compliance, and Regulatory Program Development.

MRT Environmental, Inc., Cleveland, Ohio 1992-1995

Co-founder, Business Development, Marketing, and Sales. A consulting and facilities development organization for environmental services clients in the health care industry. My responsibilities included: development of project opportunities and clients, sales personnel and training, advertising and promotion, and financial record keeping.

Pride & Barrow Industries, Inc., Dallas, Texas 1985-1992

Vice President - Sales and Development. $80 million subsidiary of a $3 billion public company. Created the new medical services division; integrated third year revenues exceeded $4.5 million and employed over 25 employees. Market development and direct sales management for all regional special services subsidiaries. Developed region's first comprehensive medical waste service organization by identifying and marketing to the healthcare industry an emerging service bundle of packaging, transportation, in-service training, and treatment of medical wastes. Serviced all sectors of the healthcare industry from physician offices through major medical centers.

Market Development Representative and Environmental Specialist. Analyzed new business development opportunities in all service areas. Municipal waste contracts, waste company acquisitions, landfill development, and expansions and ancillary specialty services. Responsible for training, sales functions, regulatory data submittal, and special waste stream permitting. Created computer applications and processing systems to maximize efficiency and minimize errors.

University of Michigan, 1998, M.B.A. candidate.

Notre Dame University - Graduated 1985. B.A. in Business Accounting and Economics. Completed a course of study for a B.S. in Chemistry.

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