50 Smart Literature Review Templates (APA) ᐅ TemplateLab
(PDF) EMPLOYER BRANDING LITERATURE REVIEW
Literature review brand building
Literature review brand building
(PDF) Employer Branding: A Brand Equity-based Literature Review and
(PDF) Customer-based brand equity: a literature review
VIDEO
Brand Management (Marketing)
3_session2 Importance of literature review, types of literature review, Reference management tool
A literature review on online learning
Literature Review 699-01 (Social Media Effects on College Athletics)
Literature, Relevant, Quality, Identification/Evaluation/Documentation, 22nd December 2020 Lecture
Insight Series Effective Literature Review Strategies and Citation Management Tools & Introduction
COMMENTS
Beware, an underdog may bite: literature review and brand management
It has long been argued that brands should not all be managed equally: brands in different contexts face different challenges (Ind and Schmidt 2019), and brand management strategies and practices must be situationally adapted to be successful.Consequently, within the brand management literature, various conceptualisations of brand types are encountered that refer, among others, to the industry ...
PDF RETAIL BRAND MANAGEMENT: A LITERATURE REVIEW
RETAIL BRAND MANAGEMENT: A LITERATURE REVIEW Valentín Gallart-Camahort, Universidad Cardenal Herrera-CEU Luis Callarisa Fiol, Jaume I University of Castellon Javier Sánchez García, Jaume I University of Castellon ABSTRACT This essay intends to provide a review of the existing literature in the field of brand management of the retail trade.
University brand: A systematic literature review
Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerLink during the 2000-2021 period, the authors ...
New challenges in brand management
This paper aims to help in the development of a better understanding of key brand-related terms and discuss the key challenges and trends in brand management.,This is an editorial based mainly on an extensive and broad literature review on brand management.,First, this work defines some key brand management terms and presents brand-related ...
Brand orientation: a systematic literature review and research agenda
Despite the existence of a systematic literature review on the theme (Anees-ur-Rehman et al., 2016), we noticed that this study did not use bibliometric analyses, to deepen the understanding of the themes analysed.The use of statistical and mathematical techniques allows researchers to expand their vision about the object of study due to the identification of bibliometric relations on the ...
Employer Branding: A Brand Equity‐based Literature Review and Research
Employer Branding: A Brand Equity-based Literature Review and Research Agenda. Christian P. Theurer, ... Chair for Strategy and Organization, TUM School of Management, Arcisstraße 21, 80333 Munich, Germany. Corresponding author email: [email protected] Search for more papers by this author. Andranik Tumasjan, Andranik Tumasjan.
The impact of brand image on the Customer: A Literature Review
The Literature Review about Brand Image. According to Park et al. ... influential manner of brand management [49]. W e‟ve learne d a lot over the last 10 to 2 0 years through neuroscience [50].
Retail Brand Management: a Literature Review
This essay intends to provide a review of the existing literature in the field of brand management of the retail trade. Although there are numerous studies on brand management, this cannot be said when talking about retail. Few authors have focused their studies on retail and in particular how it manages the brand of its establishment. While in the case of franchises there is something more in ...
Anthropomorphic brand management: An integrated review and research
This paper aims to critically review the existing literature on brand anthropomorphism and propose an integrated framework for identifying future research opportunities. A systematic review of 101 articles spanning more than two decades (1997-2021) was conducted to investigate the concept of brand anthropomorphism and human-like brands.
BRAND ACTIVISM: A Literature Review and Future Research Agenda
3 METHODOLOGY. This research attempts to be both comprehensive and systematic (Lim et al., 2022) by categorizing the key contributions of the literature (Tranfield et al., 2003) on brand activism.As pointed out by Marino and Lo Presti (), the systematic approach is utilized to explore the main pillars in a specific field of study, to analyse the current state of the art and the most inspiring ...
Employer Branding: A Critical Review and Future Research
Abstract. In the last two and half decades, employer branding as a discipline has grown significantly in terms of literature, events and awards. Also, according to various surveys and reports, employer branding has consistently appeared as one of the top human resource/talent trends in the last 5 years. The relationship between employer and ...
Retail brand management: a literature review
Request PDF | On Jan 1, 2020, Valentín Gallart and others published Retail brand management: a literature review | Find, read and cite all the research you need on ResearchGate
A thematic exploration of human brands: literature review and agenda
Second, human-brand research is reviewed in light of a strategic brand management framework and gaps in the knowledge that may suggest new research pathways are identified. Third, the extent to which a brand management model designed for products could be applied to human brands is explored.,A systematic literature review was conducted in this ...
University brand: A systematic literature review: Heliyon
Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerLink during the 2000-2021 period, the authors of this paper seek to identify, evaluate, and ...
Brand Management : A Literature Review
Brand management is the process of evaluation and determination of the techniques in order to observe the position and significance of brand in the market. It is necessary to develop and maintain good relations with target market in order to attain effective outcomes from brand management process. Brand management includes tangible and intangible elements, under which tangible elements are ...
PDF Internal branding: conceptualization from a literature review and
It also seeks to identify opportu-nities for future research in this field. First, this literature review presents the conceptualization of internal branding through its antecedents, dimensions, and outcomes. Also, the study proposes a conceptual model that summarizes the conceptualization of internal branding.
A conceptual review of the literature on brand personality
The purpose of this study is to contribute to the knowledge of the systematization. of the concept of brand personality by exploring examples of its main research via. a review of the literature ...
Consumer engagement in social media brand communities: A literature review
The motivational conceptualisation of consumer engagement in social media brand communities ( Baldus et al., 2015) is a comprehensive approach that reflects relational, experiential, and instrumental motives to continue interacting in the community and comprehends aspects related to both the brand and the community.
(PDF) CHAPTER II LITERATURE REVIEW
View PDF. CHAPTER II LITERATURE REVIEW 2.1 Introduction This chapter starts with a review of branding literature, which includes the branding concept, definitions, brand management models, corporate branding concept, models on corporate branding, brand identity concept and models on brand identity and brand equity concept and models on brand ...
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VIDEO
COMMENTS
It has long been argued that brands should not all be managed equally: brands in different contexts face different challenges (Ind and Schmidt 2019), and brand management strategies and practices must be situationally adapted to be successful.Consequently, within the brand management literature, various conceptualisations of brand types are encountered that refer, among others, to the industry ...
RETAIL BRAND MANAGEMENT: A LITERATURE REVIEW Valentín Gallart-Camahort, Universidad Cardenal Herrera-CEU Luis Callarisa Fiol, Jaume I University of Castellon Javier Sánchez García, Jaume I University of Castellon ABSTRACT This essay intends to provide a review of the existing literature in the field of brand management of the retail trade.
Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerLink during the 2000-2021 period, the authors ...
This paper aims to help in the development of a better understanding of key brand-related terms and discuss the key challenges and trends in brand management.,This is an editorial based mainly on an extensive and broad literature review on brand management.,First, this work defines some key brand management terms and presents brand-related ...
Despite the existence of a systematic literature review on the theme (Anees-ur-Rehman et al., 2016), we noticed that this study did not use bibliometric analyses, to deepen the understanding of the themes analysed.The use of statistical and mathematical techniques allows researchers to expand their vision about the object of study due to the identification of bibliometric relations on the ...
Employer Branding: A Brand Equity-based Literature Review and Research Agenda. Christian P. Theurer, ... Chair for Strategy and Organization, TUM School of Management, Arcisstraße 21, 80333 Munich, Germany. Corresponding author email: [email protected] Search for more papers by this author. Andranik Tumasjan, Andranik Tumasjan.
The Literature Review about Brand Image. According to Park et al. ... influential manner of brand management [49]. W e‟ve learne d a lot over the last 10 to 2 0 years through neuroscience [50].
This essay intends to provide a review of the existing literature in the field of brand management of the retail trade. Although there are numerous studies on brand management, this cannot be said when talking about retail. Few authors have focused their studies on retail and in particular how it manages the brand of its establishment. While in the case of franchises there is something more in ...
This paper aims to critically review the existing literature on brand anthropomorphism and propose an integrated framework for identifying future research opportunities. A systematic review of 101 articles spanning more than two decades (1997-2021) was conducted to investigate the concept of brand anthropomorphism and human-like brands.
3 METHODOLOGY. This research attempts to be both comprehensive and systematic (Lim et al., 2022) by categorizing the key contributions of the literature (Tranfield et al., 2003) on brand activism.As pointed out by Marino and Lo Presti (), the systematic approach is utilized to explore the main pillars in a specific field of study, to analyse the current state of the art and the most inspiring ...
Abstract. In the last two and half decades, employer branding as a discipline has grown significantly in terms of literature, events and awards. Also, according to various surveys and reports, employer branding has consistently appeared as one of the top human resource/talent trends in the last 5 years. The relationship between employer and ...
Request PDF | On Jan 1, 2020, Valentín Gallart and others published Retail brand management: a literature review | Find, read and cite all the research you need on ResearchGate
Second, human-brand research is reviewed in light of a strategic brand management framework and gaps in the knowledge that may suggest new research pathways are identified. Third, the extent to which a brand management model designed for products could be applied to human brands is explored.,A systematic literature review was conducted in this ...
Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerLink during the 2000-2021 period, the authors of this paper seek to identify, evaluate, and ...
Brand management is the process of evaluation and determination of the techniques in order to observe the position and significance of brand in the market. It is necessary to develop and maintain good relations with target market in order to attain effective outcomes from brand management process. Brand management includes tangible and intangible elements, under which tangible elements are ...
It also seeks to identify opportu-nities for future research in this field. First, this literature review presents the conceptualization of internal branding through its antecedents, dimensions, and outcomes. Also, the study proposes a conceptual model that summarizes the conceptualization of internal branding.
The purpose of this study is to contribute to the knowledge of the systematization. of the concept of brand personality by exploring examples of its main research via. a review of the literature ...
The motivational conceptualisation of consumer engagement in social media brand communities ( Baldus et al., 2015) is a comprehensive approach that reflects relational, experiential, and instrumental motives to continue interacting in the community and comprehends aspects related to both the brand and the community.
View PDF. CHAPTER II LITERATURE REVIEW 2.1 Introduction This chapter starts with a review of branding literature, which includes the branding concept, definitions, brand management models, corporate branding concept, models on corporate branding, brand identity concept and models on brand identity and brand equity concept and models on brand ...