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What is linkedin premium, and is it worth it.

Is LinkedIn Premium worth the steep monthly fee, or are you better off using the free version? Find out here.

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What is linkedin premium, the premium plans, linkedin really wants you on premium, but is it worth it.

LinkedIn Premium is the paid subscription tier of the most widely used professional networking site. Is it worth the steep monthly fee, or are you better off using the free version? Find out here.

LinkedIn is the largest career-focused social media website on the web. While the site is free to use, there are a lot of features that are only available if you subscribe to LinkedIn Premium. It's a paid upgrade you can get for your LinkedIn account. Premium is primarily intended for current job-hunters, recruiters, and those looking to get new clients to their business.

Annual pricing ranges from $29.99/month to $99.95/month, with a free 1-month trial available for all LinkedIn members. However, several features are standard across all tiers of the plan:

  • InMail Credits:  InMail allows you to message anyone, even if that person is not a connection. Each plan gets a certain number of credits per month.
  • Profile Viewers :  This allows you to see the names and accounts of those who have looked at your profile or company page in the last 90 days. You can also browse in invisible mode, which will hide your account from other peoples' viewer lists.
  • LinkedIn Learning:  All premium accounts get access to the site's library of online courses, with subjects ranging from spreadsheets to online marketing.

Related: Get Color Codes in Multiple Formats with DCPicker

LinkedIn Free Trials Tiers

There are four different tiers of LinkedIn Premium, each intended for a different kind of user. Here's a breakdown of each plan's features, pricing, and who they're meant for:

  • 3 InMail message credits
  • Comparing your profile with other candidates applying for the same jobs
  • Resources for helping you with interviews and recruitment
  • 15 InMail message credits
  • Insights and information regarding company pages on LinkedIn
  • Viewing an unlimited number of people when browsing through the site
  • 20 InMail message credits
  • Insights on potential accounts and leads on LinkedIn
  • Creating lists of leads via an on-site lead builder and recommendations
  • 30 InMail message credits
  • Advanced unlimited search with filters specifically for recruiting
  • Integrated hiring functionality and candidate tracking
  • Dynamic candidate suggestions for each opening

If you currently have a LinkedIn account, there's a good chance you've been asked to subscribe to LinkedIn Premium recently. Whether it's via constant e-mails or the prompts to upgrade scattered across the site, they market the service very aggressively.

You will also frequently receive e-mails telling you about who's recently viewed your profile, while not providing you with any names. This e-mail will direct you to a premium subscription page so you can find out who looked you up.

While LinkedIn Premium certainly has a few features that may be worth the asking price, seeing who viewed your profile is a relatively unimportant one. The majority of the people who viewed you are likely first or second-degree connections, and may not be worth the steep initial asking price of $29.99 a month for an entire year.

Related: How to Stop LinkedIn's Annoying Emails for Good

LinkedIn Man Holding Logo

Should you pay up for a Linkedin subscription? It depends on what you plan to use it for.

If you're a recruiter, business owner, or a salesperson, LinkedIn may be an excellent way to connect with potential clients and candidates. This is especially true if most of the people in your industry use LinkedIn as a way of connecting with other professionals. However, before you get a subscription, you should carefully consider if LinkedIn is the ideal way to build a network.

For regular users, on the other hand, the only real benefit is additional job-hunting features. However, if you're currently employed or are not actively seeking new work, the mail credits and seeing who viewed your profile may not be worth the price of admission.

If you're currently in the process of looking for a job, however, it might be a good time to try out the trial.

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Is LinkedIn Premium Worth Paying For? 3 Things to Consider

Learn everything you need to know about LinkedIn Premium, including what you get and whether LinkedIn Premium is worth paying for.

LinkedIn is a great free platform that helps you build a professional network. However, if you've used the site, you'll know that it tries to get you to upgrade to LinkedIn Premium regularly. So, is LinkedIn Premium worth it?

In this article, we'll detail everything you need to know about LinkedIn Premium. This includes how much LinkedIn Premium costs, the benefits LinkedIn Premium offers, and whether LinkedIn Premium is good value for money.

How Much Does LinkedIn Premium Cost?

LinkedIn Premium has four different price tiers:

  • Premium Career: $39.99/month
  • Premium Business: $59.99/month
  • Sales Navigator: $99.99/month
  • Recruiter Lite: $180/month

Before you subscribe to LinkedIn Premium, please note that the price does not include sales tax, which may apply depending on your location. You can also save money by choosing to pay annually instead of monthly, as the annual price is lower than the monthly price.

Each tier offers different features. However, most LinkedIn users will be interested in Premium Career—so you can plan on paying $39.99/month or less if you choose to go for an annual plan.

You can get a free trial to try LinkedIn Premium for a month. This trial will give you a good idea of how the features will help you in your quest to land a new job. Many of the benefits are long-term, though, so do keep that in mind. And remember, Premium user or not, you can still effectively use LinkedIn for job searches .

LinkedIn Premium Features

Let's start with the basic Premium Career features:

  • Five InMail messages per month.
  • The ability to see how many searches you appeared in and how many people have viewed your profile in the last 90 days.
  • Applicant Insight.
  • Additional information on posted jobs and Top Applicant Job recommendations.
  • Additional salary information.
  • Access to on-demand learning videos.
  • Interview preparation.

The first two features are probably the big draw of Premium Career. Messaging other users without connecting with them first (or being in the same group) is a huge benefit of LinkedIn Premium.

Here's what you gain from each level of LinkedIn Premium:

  • Premium Business gives you additional information about businesses and unlimited people searches. You also get 15 InMail messages per month.
  • Sales Navigator Core gives you advanced search filters, 50 InMail messages, and the ability to make notes on user profiles, as well as numerous sales tools.
  • Recruiter Lite gives you access to powerful search tools, projects, and other recruiting-focused features. InMail messages are increased to 30 per month with this top tier.

Keep in mind that you can always get a refund for a LinkedIn Premium subscription at any time.

LinkedIn Premium Benefits

Since most readers will be interested in Premium Career, we'll focus on the benefits of that particular LinkedIn subscription. In short, Premium Career helps you make connections and find a job. And that's what could make LinkedIn Premium worth it for you.

If you're searching for a job, Premium Career's InMail credits, insight into who viewed your profile, and additional job information will all be very useful. InMail lets you reach out to people who work at companies you're interested in without trying to connect with them first. It's an excellent tool for networking.

When you view someone's profile without LinkedIn Premium, you'll notice a padlock beside the Message button if you haven't connected with them. With InMail, you won't see that icon, meaning you can message them without any connection.

The value of taking a look at who has viewed your LinkedIn profile can't be overstated. You can connect with those people, reach out to recruiters who have shown interest, or use your InMail credits to offer help to people who look like they'd be valuable connections.

Additional job information may or may not be useful; when you're looking through job listings, LinkedIn will tell you if you seem like a good candidate for a particular position.

Job info from LinkedIn Premium

Premium Career has some limitations, though. If you run a lot of people's searches in a short time, LinkedIn will stop showing you results and tell you to get a Business subscription. And if you're serious about making connections, you're going to want more InMail credits.

That's where the LinkedIn Premium Career vs. Premium Business plan distinction comes in. With Premium Business, you get 15 InMail credits and unlimited people searching, which is great for making connections. However, the additional information you can find on businesses may or may not be useful to you.

The following two levels are for sales and recruiting professionals. If you're considering one of these products, you probably already know quite a bit about them. Segmentation, suggestions, email integration, projects, and other features can help you excel at your job.

Reasons Why LinkedIn Premium Is Worth It

If you're still not sure if you should pay for LinkedIn Premium, here are three specific reasons to consider getting a subscription:

1. See Who Looks at Your Profile

The first reason is that you get to see the people who looked at your profile. That might not seem like a big deal, but it's hugely helpful in making valuable connections and optimizing your profile according to your audience.

Who Viewed Your Profile in LinkedIn Premium

Many people view profiles on LinkedIn. Some are recruiters. Others are executives and managers looking to hire. Many are people in your field looking to make professional networking connections. All of these people make LinkedIn Premium worth it. This data is also beneficial if you want to promote your freelance business using LinkedIn .

Even if you're not looking for a job at the moment, you probably will be in the future. And being well-connected with people in your field has many benefits, even outside of job hunting.

When you see that someone has looked at your profile, it means they wanted to learn more about you. And that's reason enough to get in touch, either with an InMail or a connection request. Just make sure to message recruiters on LinkedIn the right way.

2. Get Access to Improved Metrics

LinkedIn Premium Job Application

You can use LinkedIn Premium to find information about your competition when applying for jobs. With Applicant Insight, you can see how many people applied for a position, their qualifications, and if your skillset matches up.

With these statistics, you can gain valuable insights into what a potential employer expects from you, and how likely you are to land the job. You can also use this information to showcase your skillset more effectively and impressively on LinkedIn .

LinkedIn Premium also gives you the ability to see your search appearances and profile views. Again, this might not seem like a huge deal. But if you're trying to improve your LinkedIn profile (and you should be!), it's a great metric for measuring your success.

That means that when you update your LinkedIn profile, you'll get feedback very quickly on whether those changes have worked. Additionally, you can use advanced search filters and get recommendations and alerts based on your preferences.

3. Unlock the LinkedIn Premium Badge

LinkedIn Premium Profile Badge

Finally, having a LinkedIn Premium account can improve your standing on LinkedIn. It seems inconsequential, but the little gold icon in your profile and on search results shows that you're serious about using LinkedIn to build connections.

You might be surprised at how much more seriously people take you when you have that badge. That makes it worth having when it comes to professional networking and job searching.

Should You Invest in LinkedIn Premium?

Investing in LinkedIn Premium is essentially investing in yourself. If you use it the right way, LinkedIn Premium can help you advance in your career or find your next job.

Before you start using LinkedIn Premium, you need to ensure your profile is ready to take advantage of it. If your profile isn't at its best, you'll likely struggle to make strong connections on the platform.

linkedin premium business plan features

How to Make Use of LinkedIn Premium Business?

  • 5 mins read
  • October 19, 2023

Table of contents

What is LinkedIn Premium Business?

What are the benefits of linkedin premium business for corporations, how much does linkedin premium business cost, how to use linkedin premium business, upgrade your subscription to linkedin business premium.

linkedin premium business plan features

Our team has created a tool to generate a cold outreach sequence tailored to your goal and audience. We’ve built it based on 5000+ outreach campaigns and 500+ clients.

Did you know? LinkedIn offers a Premium Business account that has countless features which can help salespeople be more successful.

With nearly 1 billion users worldwide, LinkedIn is a powerful tool for professional networking and BtoB lead generation. Opting for the Premium Business plan is a great way to go further with the platform and improve your performance.

What is LinkedIn Premium Business? How does the subscription work? What are the benefits for companies?

In this post, we will explore some of the features and benefits of using a LinkedIn Premium Business account and how you can make the most out of them to grow your business. Let’s get started!

linkedin premium business plan features

LinkedIn Premium Business is one of the LinkedIn Premium account types that offers users access to a wealth of features and benefits.

linkedin premium business plan features

This particular solution is typically meant for business owners and managers as it provides them with the ability to see detailed analytics about their company page.

LinkedIn Premium gives sales and marketing teams access to many advanced features of the social network, including:

  • Detailed statistics on user activities;
  • The ability to contact users directly
  • Access to detailed information about the business you want to inspect

This is just the beginning, there are many more benefits that we’ll explore later on.

To sum it up, LinkedIn Premium Business is a great way for business owners and salespeople to get the most out of LinkedIn and grow their businesses.

Quick Tip 💡

If you’re not sure which LinkedIn account is right for you, LinkedIn offers a free trial of all its premium features. This way, you can explore the features and benefits of LinkedIn Premium Business and decide if it’s the right fit for you.

linkedin premium business plan features

Thanks to its numerous features, LinkedIn Premium Business is an excellent way for companies to improve their lead generation (especially for B2B).

This plan allows you to save time and optimize your work on several fronts:

  • Prospecting: With access to the myriad of data available on LinkedIn, you’ll be able to quickly find the right leads that match your buyer persona. As a result, you will undoubtedly save time in your prospecting process.
  • Lead Generation: The Premium Business subscription also allows you to create targeted campaigns that are more likely to reach your ideal customers. LinkedIn provides you with email addresses and highly qualified leads from both marketing (MQL) and sales (SQL). It even supplies you with lead generation forms on your LinkedIn company page for leads to fill out when interested!
  • Lead management: LinkedIn provides you with a CRM-like system where you can manage your leads and track their interactions with your company. This is an excellent way to keep an organized pipeline and make sure that no opportunities are left behind.
  • Analytics: LinkedIn’s detailed analytics will help you keep track of your company’s performance on the platform. You’ll be able to see how your campaigns are performing and make the necessary changes to improve your results.

It all comes down to this: it is an excellent way for companies to save time, optimize their work, and generate more leads.

In short, LinkedIn Premium Business allows you to improve your performance throughout the whole sales process and generate more customers at a lower cost.

Using LinkedIn Premium Business in parallel with LaGrowthMachine is an interesting combo: you can import your leads from LinkedIn directly into LaGrowthMachine.

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LaGrowthMachine will enrich your data automatically and bring up most of your leads’ information. From this point on, you will be able to create 100% automated multi-channel prospecting sequences!

linkedin premium business plan features

We see very promising B2B prospecting results with this technique!

Get 3.5X more leads!

Do you want to improve the efficiency of your sales department? With LaGrowthMachine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.

By signing up today, you’ll get a free 14-day trial to test our tool!

As usual with LinkedIn Premium plans , the LinkedIn Premium Business subscription comes with a monthly fee and an annual fee.

linkedin premium business plan features

The monthly LinkedIn Premium Business subscription costs around €53.79/month, while the annual LinkedIn Premium Business subscription costs €416.43/year (which equals €34.7/month).

If you wish to board all your sales department or a particular business unit on the plan, it is still best to get in touch with an account manager at LinkedIn who will be able to advise you.

Now that we’ve gone over the basics of LinkedIn Premium Business, let’s take a look at how you can make the most out of it.

Here are a few steps you can take:

1. Use LinkedIn’s search filters to find the right leads

LinkedIn Premium Business provides you with a ton of data that you can use to find the perfect leads for your business. By using LinkedIn’s advanced search filters , you can narrow down your results and find the contacts that are most likely to be interested in your products or services.

You can even combine the data you get with LaGrowthMachine for an automatic lead scoring process . This process is designed to identify the leads that are most likely to become customers and prioritize them for you.

2. Create targeted campaigns

LinkedIn’s targeting options allow you to create campaigns that are more likely to reach your ideal customers. By targeting your campaigns, you can save time and generate more leads.

3. Use LinkedIn’s CRM system

LinkedIn provides you with a CRM-like system where you can manage your leads and track their interactions with your company. This is an excellent way to keep an organized pipeline and make sure that no opportunities are left behind.

4. Keep track of your analytics

This plan’s detailed analytics will help you keep track of your company’s performance on the platform. You’ll be able to see how your campaigns are performing and make the necessary changes to improve your results.

These are only some of the ways you can make use of LinkedIn Premium Business. If you want to learn more about how to use this subscription to its full potential, we suggest you get in touch with a LinkedIn Sales expert.

Another awesome way you can utilize LinkedIn Business features to their true potential is by using LinkedIn automation tools, such as LaGrowthMachine. With our tool, you can automate your lead generation (with an in-built lead enrichment feature), nurturing , and overall lead management. This way, you can focus on your core sales activities and close more deals.

LinkedIn Premium Business is an excellent way for companies to save time, optimize their work, and generate more leads. If you’re looking for a way to improve your LinkedIn marketing strategy, we recommend that you consider investing in this subscription.

Do you have any other questions about LinkedIn Premium Business? Let us know in the comments below!

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I have my own business consulting account on LinkedIn

Recently acquired a client in the supplement business and would like to use the corporate account they have to approach several prospective customers on LinkedIn I have been given an email address by the company using the client URL

Wanted to recommend they get. Premium for me and my colleagues to use

Hey Francis, thanks for sharing!

If you’re looking to prospect on LinkedIn , then yes! We do recommend that you take on a Premium subscription. If you’re in the B2B field, your best bet is Sales Navigator as it provides you with more data on your prospects, find the most relevant leads with more advanced filters, build leads lists, and so much more! It truly is the ultimate tool for LinkedIn B2B prospecting.

Can a LinkedIn Page of a company be made into Premium Page OR the personal account used to create that page has to be upgraded to premium to avail the features? Please let me know.

Actually, no!🙂 You don’t need a Premium subscription to create a LinkedIn company page . You can do it for free by following these steps:

– Click the Work icon in the top right corner of your LinkedIn homepage. – Choose the Create a company page option. – Choose one of the options stating the size of your business. – Follow the steps to fill out the form asking for your company’s details. – Click Create page. – Click “Start building your page!” to finish building your Page.

That’s it. You’re done. Easy, right? 😉

Are corporate accounts available for LinkedIn Learning? Or LinkedIn Premium ? If so, can you provide costs for each?

Hi Lynn, thanks for reading our article!

Yes, you can buy LinkedIn Learning accounts as a corporation for your team. Just go here: https://www.linkedin.com/learning/ and tap “Buy for my team”. This will take you to a contact form page where you will get in touch with LinkedIn’s Sales Team to discuss your pricing options.

It’s worth noting however, that when you decide to buy licenses as a corporate account, LinkedIn forces you to pay for an annual subscription. So yes, you do get a discount but you somewhat guarantee that the employee will keep this account for at least one year, whether they remain with you or not.

Another way to do it is simply buy the LinkedIn Premium Subscription individually for each of your employees, you have more payment flexibility this way.

Hope this helps!

On the LinkedIn business account can people in different countries access it through works for the same business.

Hi Elizabeth, Yes, you can access the LinkedIn Business account from another country if you have been added as admin and have the login crefentials. 😊

Hi How can I premium my company page? Because the company page is not created by email and it is created by my account, should I premium my account?

No, premium subscriptions are only meant for individual accounts, whilst a LinkedIn company page does not represent a single “person”. This type of subscription is an individual license. While it is possible to have a “team” account that groups individuals, the benefits are only associated with individual accounts and not the company page.

It was great reading your detailed,informative piece and guide on choosing the right subscription plan for our LinkedIn activities aimed at growing businesses.How do I reach your LinkedIn account manager or sales expert,you mentioned,to have more focused or specialized discussion to enable me decide on the better pack for me?

Hi Chukwuma Okorie, you can get in touch with LinkedIn’s customer support service via this page: https://www.linkedin.com/help/linkedin/solve/contact

Can this business premium allows me to acces unlimited connection as currently my profile is locked at 30k will this plan help me that too with other business benifits

Unfortunately, the network size limit for LinkedIn members is a maximum of 30,000 1st-degree connections. All LinkedIn members – Basic and Premium, are subject to these limits and restrictions.

I created my company linkedin page through my personal linkedin account , i have search for optional to upgrade my company account to premium but cant find it. how do i go about this, i am creating to job hiring on the company account.

Thank you for your comment! As I explained in the previous comments, you cannot directly upgrade your company LinkedIn page to a Premium account through the company page settings, since Premium subscriptions are designed for individual profiles. Here’s how you can proceed with publishing a job posting on your company LinkedIn page:

  • Navigate to Your Company Page
  • Post a Job: Look for the “Jobs” section or an option that says “Post a job” on your company page.
  • Create Your Job Posting: Fill in the details of the job, including the role, description, and qualifications.
  • Publish the Job: Once you’ve completed the job details, publish it to make it visible to potential candidates on LinkedIn.

I hope this answers you question! Let me know if you need anything else! 🙂

Thank you for your response

You’re very welcome! 🙂

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How much is LinkedIn: Premium account pricing

LinkedIn Pricing: detailed comparison of all premium plans

Staying up-to-date with the ever-evolving tools and pricing on LinkedIn can be a daunting task, as the platform frequently introduces new updates. One of the latest offerings from LinkedIn is the “I’m interested” feature, which enables candidates to express their interest in a company without submitting a formal job application.

To save your time and stay informed, you can rely on this article to get the latest information on LinkedIn plans, features, and pricing as of 2023. 

Key points: 

  • LinkedIn offers a free version as well as paid solutions for business and recruiting. Even a free account can be used for lead generation (if you have a tool for secure mass auto-data collection like Linked Helper).
  • The price for the most expensive social network plan, Recruiter Professional Services, is provided upon request to companies. However, some sources mention $1080 per month. This plan is the only one that allows reaching contacts beyond the 3rd degree of connection and provides a record-breaking 150 InMails per month.
  • All subscriptions starting from Business Premium offer browsing without a commercial search limit.
  • Below, we will provide a brief description of several important paid features that differ from each other, making it easier for you to prioritize.

People Browsing: This tool is great for discovering other professionals on LinkedIn based on various criteria such as location, industry, and job title. And the best part? You can do this every month for free! Well, sort of. The number of searches you get per month depends on your subscription level. If you have a higher-tier plan like Premium Business, you get unlimited search access. But even if you have a lower-tier plan, you can still find plenty of great contacts.

InMails are a great way to message other LinkedIn members and make new connections. The number of InMails you can send per month depends on your subscription level, but you might be able to send a complimentary InMail if the recipient’s profile is set to “open” status. 

You can learn more about all the InMail rules in our guide .

LinkedIn Insights provides a wealth of information depending on your subscription plan. For example, Company Insights can give you the lowdown on a company’s size, location, and industry, as well as employee demographics and performance metrics. Sales Insights can help salespeople tailor their outreach efforts to specific companies and users. And Career Insights is perfect for job seekers looking for the inside scoop on job titles, required skills, and salary information.

If you want to improve your skills, you might want to check out LinkedIn Learning, which offers a wide range of online courses to help you refine your talents and stay competitive in today’s job market.

If you really want to up your game, you might consider upgrading to a subscription level like Sales Navigator or Recruiter, which offers even more advanced options like Advanced Search and sorting people by lists.

Categorizing users in lists allows businesses to monitor potential clients effectively. However, this functionality is exclusive to subscription levels such as Sales Navigator and Recruiter.

Improved filtering: As a LinkedIn subscriber, you have access to a range of filters that can help you narrow down your search and increase accuracy. For example, if you’re a Sales Navigator user, you can search by groups, activity date, and work experience. And if you’re a Recruiter subscriber, you can search by skills.

Who’s viewed your profile: On a free account, you can only see the last 10 people who have viewed your profile (but not always, some enable Incognito mode). With paid subscriptions, you can see the audience for 90 or 365 days (starting with the Business Premium subscription). 

Hack: In Linked Helper campaigns, you can gather a list of people who have visited your account. This audience is often already warm to what you have to offer and may be looking forward to your invite or message.

LinkedIn subscription options overview

Check out the table below for a quick summary of the main differences between subscription options:

LinkedIn subscription options overview

Is LinkedIn free?

LinkedIn offers both free and paid subscription options for professional networking. 

LinkedIn’s free features can provide valuable benefits to both CEOs and students, whether it be expanding their network, finding job opportunities, or staying up-to-date on industry news and trends.

For example, a CEO might use LinkedIn to expand their professional network and connect with other industry leaders, as well as share insights and content related to their business. They might also use LinkedIn to recruit new employees and stay up-to-date on industry news and trends.

Similarly, a student can use LinkedIn to connect with professionals in their desired field and potentially find internships or job opportunities. They can also use the platform to showcase their skills and experience, share content related to their academic interests, and network with other students or alumni from their school.

What is the LinkedIn free plan? 

Let’s talk about the LinkedIn free plan. This plan is great for those who are just getting started with LinkedIn or for those who want to use it casually. With a free account, you can create a profile, connect with others in your industry, browse jobs, and join groups. You can also send messages to your connections and view some insights on who viewed your profile.

However, there are some limitations to the features and benefits you can access with a free account. For example, you may not be able to see the full list of people who have viewed your profile, and you may not be able to send messages to people you’re not connected with. But don’t worry, there are still plenty of useful features available on a free account.

To enhance your LinkedIn experience, you can use automation tools like Linked Helper. With Linked Helper, you can create automated messaging funnels, send free InMails to open profiles, and even save user collections in your CRM. This can help you save time and make your outreach more efficient.

So, whether you’re using a free or paid account, LinkedIn has a lot to offer for your professional networking needs. Keep connecting and growing your network, and who knows what opportunities may come your way!

LinkedIn membership with Linked Helper

As a LinkedIn user, you have the option to choose between a free plan or a paid membership. While Linked Helper is compatible with any LinkedIn subscription, a paid membership can unlock a world of benefits, making your automation experience more streamlined and efficient.

If you’re considering upgrading to a paid plan, Sales Navigator and Linked Helper are great options to explore. Sales Navigator gives you exclusive access to filters that aren’t available in the free version, which can help you search and sort leads more effectively for your campaigns.

When you pair Sales Navigator with Linked Helper, you gain access to a range of useful features, including filtering and messaging group members, excluding certain criteria in filters, and collecting active users who have posted in the last 30 or 90 days. Plus, you can even use Sales Navigator links in Linked Helper on LinkedIn accounts without a Sales Navigator subscription!

*You can collect profiles from Sales Navigator, download them into a CSV file, and upload the URLs into a LinkedIn account campaign without a Sales Navigator subscription. Even with a free LinkedIn account plan, Linked Helper can still open these profiles through the Sales Navigator URLs, eliminating the need to purchase a Sales Navigator subscription for that LinkedIn account.

By leveraging the unique features and benefits of different subscription plans, you can take your outreach efforts to the next level and achieve your business goals on LinkedIn. So go ahead, give it a try, and see how using a LinkedIn membership and automation tools like Linked Helper can transform your LinkedIn game!

A detailed description of the features and advantages of working with different subscription plans can be found in the table below.

LinkedIn subscription plans

How much does LinkedIn Premium cost?

How much does LinkedIn Premium cost?

Upgrading to a LinkedIn Premium account can be a great way to enhance your LinkedIn experience and take advantage of a range of advanced features. LinkedIn Premium cost can vary depending on the subscription plan you choose, with options ranging from $29.99 to $59.99 per month (as of 2023). 

The first step that many regular users consider when upgrading their subscription is LinkedIn Premium. Typically, this plan is chosen by those who need to find a job quickly because it allows their profile to appear more frequently in searches and includes InMails (which can be used to contact recruiters).

In the Premium lineup, you may start to feel a bit confused because there are two solutions offered: Career ($29.99) and Business ($59.99). By the way, LinkedIn often changes the names of its subscription plans, so these are the current names as of the time of writing.

There are some differences between these sub-plans, not only in price but also in the included features. If you need to find a job, the Career plan’s features may be sufficient. It includes five InMails and has access to Premium Insights (for example, insights on companies that can help you assess your future workplace). LinkedIn promises to increase your account’s reach by two times.

At the same time, the Business plan can be useful for individual entrepreneurs or small businesses that are developing their networking. In addition to Insights, you will have 15 credits and more opportunities (which we will cover in the section below), as well as the ability to increase your account’s reach by up to six times.

LinkedIn Premium price: Career plan pros and cons

Price: $29.99

LinkedIn Premium price: Career plan pros and cons

The LinkedIn Premium Career subscription offers multiple benefits to job seekers and professionals to enhance their career opportunities.

✅ Included InMail provides the freedom to message anyone who is not currently in your network. However, there are only 5 messages allowed per month.

✅ Profile Views will be visible for 90 days, as opposed to the free account where you are limited to 10 views. This feature can be useful for assessing your audience and gathering a following for campaigns to automate (e.g. mass invites and messages).

✅ You can compare yourself to other job applicants. In this regard, LinkedIn provides maximum opportunities for job seekers, as you will have access to statistics and your rank among other job applicants. 

For example, there’s a wealth of information available to help you make more informed decisions about your applications. Not only can you see how many people have already applied for a particular job, but you can also access a percentage-based ranking that compares your profile to other applicants, taking into account experience and skills. In addition, you can view a list of top skills among applicants, including those you share, as well as the education and experience levels of your competition. All of this information can be valuable in helping job seekers tailor their applications and improve their chances of success.

✅ The Job Insights feature in the premium subscription is more comprehensive than in the free version. This can be particularly useful if you apply for jobs directly through LinkedIn. By navigating to the Jobs page, you can get an overview of the positions that you have a higher chance of success with.

✅ With this subscription, you’ll also have access to Learning, which can be helpful in finding interview tips to improve your skills and increase your chances of landing your dream job.

❌This plan still has limitations on search . This limit is in place to prevent commercial use of the social network. A high volume of searches by users can signal such usage. In both the free and career plans, you can search for no more than 300 people per day.

❌  Some users may not find it worth the cost. We reviewed user opinions on forums such as Reddit to understand whether the investment in this plan is worthwhile.  Some users feel that there aren’t enough additional features beyond the free version.

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LinkedIn Premium pricing: Business plan pros and cons

Price: $59.99 

LinkedIn Premium pricing: Business plan pros and cons

LinkedIn Business Premium is a subscription service for businesses that costs twice as much as the Career plan. It may not always be clear whether it’s worth paying double and what advantages this plan offers. As we mentioned before, it’s positioned as a solution for businesses.

This plan includes all the features of the Career plan. That means you’ll have access to the same insights, learning, and other bonuses. In addition to these features, there are also more advanced ones (described below).

✅ The ability to see profile views and insights for the past 365 days.On many LinkedIn resources, it’s stated that o nly the Business package provides access to these insights for 365 days. With this plan, you can see more detailed data on profile views by week. The key differences between the free plan and the paid plans for this feature can be found in the Help Center. 

ability to see profile views and insights for the past 365 days LinkedIn Premium Business

✅This plan includes 15 InMails, which is three times more than the Career plan. This number of InMails per month may be enough to reach out to new leads and establish business connections.

✅ You’ll also have unlimited people search. Starting with this plan, you can search for people on the social network without worrying about hitting the 300-request limit.

✅You’ll have access to Business Insights. These insights are also called company data . The social network collects data on employees, markets, and investments over the years to support research and analysis.

❌You can only post one free job at a time, and additional job postings require an extra fee.

❌ You might need some extra training or support to use the tools effectively.

❌ Despite its better sales adaptation, you still won’t have access to all the possibilities. For example, you won’t have ultra-clear filters like Sales Navigator or the ability to create custom lead lists.

You can easily organize and manage leads within the CRM or integrate them with other familiar CRMs with LinkedIn Helper.

In summary, the distinction between the plans is illustrated on the pricing page. 

distinction between the plans the Business and Career plans

LinkedIn Sales Navigator cost

LinkedIn Sales Navigator cost core, advanced and advanced plus pricing

Purchasing LinkedIn Sales Navigator may require some research as it may seem costly. Prices start at $99.99, but this plan can significantly improve lead generation. Many recruiters also opt for this plan because it is cheaper than the Recruiter line but includes more InMail credits.

In terms of features, it includes everything available to Business Premium users. However, the main advantage is the unique filters. This plan can change your search experience as you can find people by group name or experience. The interface of this package is also different from the Premium line and is tailored more for sales. The account includes new sections such as lead lists and user recommendations. You also receive alerts about leads that are not available in cheaper solutions.

LinkedIn Sales Navigator filter by groups screenshot

The difference between the Premium line and Sales Navigator is visible in the screenshot from LinkedIn Help Center.

LinkedIn Sales Navigator vs Premium comparison

Inside Sales Navigator itself, there is a gradation of plans with different pricing (which does not simplify your choice). Currently, the price for the most expensive and advanced package, Advanced Plus, is not listed on the official website. However, some sources report that the price starts at $1,600 per year. To order it, you will need to request a demo and contact a LinkedIn representative.

LinkedIn Sales Navigator core, advanced and advanced plus comparison

Sales Navigator Core

Price: $99.99

LinkedIn Sales Navigator core  features overview

Opting for an annual subscription can result in a 25% cost savings compared to the monthly price. The current pricing for Sales Navigator Core pricing is $79.99 per user per month for an annual subscription, while the regular monthly rate without the discount is $99.99 per user per month.

✅ Unique and useful filters : Sales Navigator offers filters such as group search, work experience, geography (Zip code), and the ability to exclude unwanted search results. This subscription scores a 10 out of 10 for its ability to find the right person, which is essential as the number of sales depends on the quality of the leads found. The success of auto-campaigns in LinkedIn Helper also depends on this, as the software will not waste actions on irrelevant users.

✅ Access to Spotlights: The Spotlights feature categorizes search results using LinkedIn data, allowing users to locate potential clients who are more likely to interact with them. This feature can be accessed through a filter on the left-hand side of the lead and account search page. Spotlights offers a range of filters, including identifying leads who recently changed jobs, attended the same educational institutions or businesses as you, posted on LinkedIn within the last month, were mentioned in the news within the last month, follow your company on LinkedIn, or are connected to your colleagues.

✅ With a Sales Navigator subscription, users get access to 50 InMails per month, which can be used to reach out to potential clients or contacts. Additionally, they can send up to 800 free InMails to open profiles. By using LinkedIn Helper with Sales Navigator, users can parse the status of these InMails and sort leads in their CRM based on it.

✅ Lead lists and recommendations: You can create lists of people based on search criteria and add up to 10K people to those lists. Data about their companies is automatically saved, and you will receive all updates about these people. The social network will also recommend similar profiles to you, which will increase your chances of making sales and succeeding in lead generation.

✅ Tracking important people: You can receive notifications and leave notes about potential clients. Through alerts, you can learn about the latest updates about these people, their careers, content, and much more – check out the full list in the article.

✅ Integrations: For example, you may integrate Sales Navigator with Microsoft Office 365 . By using this integration, you can view insights about your prospective leads directly within Outlook for web, without leaving your workflow. You can also access information about a contact and connect with leads directly via Outlook.

❌No TeamLink: You cannot receive shared data about leads with your team. However, this can be done by working through Linked Helper CRM and setting it up through a dedicated server.

❌No more advanced insights: Advanced tools for a more in-depth evaluation of how leads interact with content are only available in advanced plans.

❌ No integration with SNAP: The ability to integrate Sales Navigator with your usual CRM via the Sales Navigator Application Platform is only possible on more expensive plans.

Learn all about Sales Navigator filters in our post .

Price: $176 

LinkedIn Sales Navigator core  features overview

After the one-month free trial period ends, you can get the Advanced plan for around $136 per month if you choose to pay annually, which includes a 23% discount. The regular monthly cost without the discount is around $176 per month per license. You won’t be charged until after the trial period ends, and if you cancel within 30 days, you won’t be charged anything.

Each subsequent subscription sub-plan includes all the features of the lower-tier one, plus some improvements. So, the Advanced plan will include all the benefits of the Core plan described above. The number of InMails is the same for all subscription plans at 50. But in addition to these benefits, you can find the following advantages:

Buyer Interest alerts. Buyer Intent alerts are notifications that indicate when individuals from a saved account have interacted with your LinkedIn company page or website. These alerts are classified into two types: Leadership Alert and Employee Alert, which are based on LinkedIn Insight Tags. A Leadership Alert is generated when a VP, CXO, Partner, or Owner from a saved account visits your LinkedIn company page or website. Similarly, an Employee Alert is generated when a non-leadership employee from a saved account interacts with your LinkedIn company page or website.

Best path to a lead: TeamLink is a feature that utilizes the network of your team to help you find the best approach to a lead. It shows you Sales Navigator license holders on your team account who are 1st-degree connections to the lead, regardless of whether you are connected to your teammate or not. This helps you identify team members who can help you connect with potential leads. 

Better content sharing and tracking: A Smart Link feature is available to package and share content within your Sales Navigator workflow, monitor viewing behavior, and gain insights on your prospects’ and customers’ interests. These are unique URLs that allow you to share content and track user behavior. They enable you to personalize your content, gather detailed analytics, and optimize your posting strategy. Smart Links can also be used in conjunction with LinkedIn’s retargeting capabilities to reach users who have interacted with your content in the past.

Enhanced capabilities for larger organizations: Sales Navigator provides advanced features for enterprises to manage their Sales Navigator subscriptions more efficiently. The features include single sign-on integration, volume and multi-year discounts, invoicing, a dedicated relationship manager, and employee data integration. Businesses can monitor their accounts and usage through the account center and usage reporting. The additional functionalities aim to offer a more personalized experience for larger organizations.

Cater to the needs of large organizations: For instance, a large corporation can use it to connect with potential clients, track their competitors, and monitor the industry trends. The dedicated relationship manager can assist them in setting up their account, provide training, and help them with any queries or concerns. 

Advanced Plus

Price: Needs to be requested. 

LinkedIn Advanced Plus stats about views, engagement

CRM Sync feature: This would allow the head of sales to monitor their team’s lead generation efforts and ensure that they are targeting the right prospects. They could also access the information in real-time and have a complete view of all potential leads in one place, making it easier to prioritize and follow up with them.

Auto-Save, Activity Writeback, & ROI Reporting: Imagine you are a sales manager and want to track the performance of your sales team. You can automatically save your team’s searches, alerts, and leads to your CRM and track ROI reporting. This way, you can measure the impact of your team’s Sales Navigator efforts and optimize your strategy accordingly.

Advanced CRM Integrations: Suppose you are a marketer and need to find potential customers for your email marketing campaigns. With the Advanced CRM Integrations feature, you can seamlessly access your contacts, leads, and accounts within your CRM, such as HubSpot or Marketo. This way, you can easily import your leads into your email marketing platform and create targeted campaigns based on their interests and behaviors.

Data Validation & Contact Creation: Let’s say you are a customer service representative and need to update contact information in your CRM. With this tool, you can ensure your CRM data is accurate and up-to-date by validating contact information and creating new contacts when necessary. This way, you can avoid any miscommunications or lost opportunities due to incorrect contact information.

Personalized Insights: if you’re a sales representative, you can receive intelligent insights on potential leads that are likely to convert, such as alerts when past customers move to new companies or contacts leave an open deal. This can help you prioritize your efforts and gain a competitive edge.

The Advanced Plus plan includes a demo feature, and the price can be obtained by contacting LinkedIn employees through the “Contact Us” option.

LinkedIn Sales Navigator vs. Premium

After reviewing all of the Premium and Sales Navigator plans it is clear that they differ significantly in several aspects.

Different Goals: Premium may be a good option for individuals and users seeking career growth, while Sales Navigator can significantly enhance lead generation. Additionally, Advanced plans are designed for teamwork, with shared access to leads and CRM synchronization.

Sales Functionality : The price difference between Core and Premium Business is $30, but the difference in functionality is significant. Starting with the search function, Navigator offers filters by groups, work experience, spotlights, and pre-made lead lists, improving audience management by focusing on them as customers rather than potential colleagues or influencers.

Interface :While Premium’s dashboard interface remains unchanged, even in the priciest Business plan, Sales Navigator offers a visually distinctive interface with a plethora of sales-focused tools and company access.

Number of InMails: With 50 InMails compared to 5 or 15 in Premium, your communication can reach new levels with Sales Navigator. Additionally, with Linked Helper for sending free InMails, you can parse Open Profiles and sort them in your CRM, improving your outreach metrics.

In conclusion, the Premium version may be a good option for individuals seeking career growth or personal use, while Sales Navigator can significantly enhance lead generation and sales functionality. Advanced plans are also available for team collaboration, lead sharing, and CRM synchronization.

LinkedIn Recruiter pricing: the most expensive subscription review

We have approached the most expensive plan, which starts at $170 per month. This investment may be suitable for individual recruiters or staffing firms. The lineup is divided into 3 different subscription plans : Recruiter Lite, Recruiter Professional Services, and Recruiter Corporate.

Recruiter Lite is the basic plan that provides access to 3rd-degree connections on LinkedIn, 20+ filters for candidate search, a limit of 10 candidate search alerts, and InMail messaging capped at 30 per month. However, it does not offer filters for skill assessments or the ability to add tags to candidates. The pricing for this plan is $170 per month or $1,680 per year. Despite being more expensive than Sales Navigator, it does not include some features that may be important to you.

Recruiter Professional Services is a higher-tier plan that offers access to 3rd-degree connections on LinkedIn, with 30 additional unlocks per month for out-of-network profiles. This means that you will have access to people who are not connected to you. This plan includes:

  • 40+ filters (including advanced filters)
  • The ability to filter candidates by their open availability for contract work
  • Skill assessments, and the ability to add tags for filtering and categorization
  • 100 monthly InMails
  • Job postings
  • 50 candidate search alerts 
  • Recruiting insights
  • Talent pipeline 

However, the exact pricing information is only available by contacting the LinkedIn team.

LinkedIn Recruiter Corporate is the most advanced plan, and it includes all the same features as the previous plan, but with additional options suitable for larger staffing firms. This plan offers the most InMails of all LinkedIn plans – 150 per month. It is also the only plan that provides you access to all LinkedIn users regardless of their level of connection. This means that you can contact anyone, which can be a key factor in recruiting.

The price for this plan is available by contacting LinkedIn, but according to some sources, it is at least $10,800 billed annually or $1,080 per month.

❗️To summarize, the plans differ in terms of access to LinkedIn’s network, search filters, InMail messaging limit, and additional features such as job postings and recruiting insights. The cost of the subscription varies depending on the plan, with Recruiter Corporate being the most costly.

Learn more at the link

LinkedIn Recruiter Lite pricing: Is it worth it?

✅ While LinkedIn Recruiter offers a skill filter that is not available in Sales Navigator, it may not always be the most advantageous choice for lead generation. 

In a previous article, we examined whether LinkedIn’s most expensive subscription capabilities are worth the cost. Learn why using Linked Helper in conjunction with Sales Navigator can often provide more advantages.

There are several drawbacks to LinkedIn Recruiter Lite, including:

  • No Spotlight feature
  • Filters that differ from Sales Navigator only by the Skill filter
  • No extended insights on profile viewers 
  • A limit on profile views
  • Fewer InMails compared to Sales Navigator (30 vs. 50)

​​Due to these limitations, the high cost of LinkedIn Recruiter Lite subscription may not always be justified, and some recruiters prefer to invest in Sales Navigator instead. 

One alternative cost-saving strategy for recruiters is to use automation tools like Linked Helper and Sales Navigator. This combination can provide similar functionalities at a lower cost compared to LinkedIn Recruiter Professional Services or Corporate.

Is the messaging feature in LinkedIn Recruiter Lite worth the pricing?

Is the messaging feature in LinkedIn Recruiter Lite worth the pricing?

The messaging features of LinkedIn Recruiter differ based on the subscription plan. LinkedIn Recruiter Lite, for instance, offers 30 InMail messages per month, whereas the higher-tiered Professional Services and Corporate plans provide larger InMail quotas of 100 and 150 messages, respectively.

Moreover, Professional Services and Corporate plans come with pooled InMail credits, enabling recruiters to use their credits across multiple accounts and send InMail messages in bulk.

A small recruiting firm with a limited budget and a team of two recruiters may find that LinkedIn Recruiter Lite is the best option for their needs. While the plan has a limit on profile views and InMails, it is more affordable and still provides access to valuable insights tools, such as job posting analytics and company insights. On the other hand, a larger recruiting firm with a higher budget and a larger team may require the more advanced features of LinkedIn Recruiter Corporate to effectively manage a high volume of recruiting efforts and access more InMails and profile views. 

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LinkedIn Membership Levels: Free vs Premium Business vs Sales Navigator

Melonie Dodaro    •  LinkedIn

LinkedIn Membership Levels

If I only had a dollar for every time someone asked me, “Melonie, which LinkedIn membership level is right for my business?”

A free subscription, LinkedIn Premium, or Sales Navigator? Which one will best serve your needs and help you achieve your business goals, whether that be professional networking or lead generation? 

The truth is it depends…

…because every business’s needs and preferences are different.

To help you decide, I’ve created a comprehensive comparison guide that describes the features, tools, and benefits of each LinkedIn membership level.

Free LinkedIn subscription

Despite its clear limitations, there’s a lot to like about LinkedIn’s free membership level. With the free LinkedIn membership, you can:

Build your professional brand

Build and maintain a large trusted professional network

Find and reconnect with colleagues and classmates

Request and provide recommendations

Search for and view profiles of other LinkedIn members

Send and receive messages from 1st-degree connections and InMails

However, many features once available in the free membership are now gone. That means it’s a little trickier to get around the lost functionality and avoid going over the monthly commercial use limit when you do your searches.

Many people using  LinkedIn for lead generation  often choose to upgrade from the free version to a paid LinkedIn subscription for the following reasons:

They feel they’re missing out on opportunities

They’d like to accomplish more in less time

They’re not tapping into the full potential of LinkedIn for their business

However, even with the limitations of the free membership, LinkedIn is still the best place for most professionals, B2B businesses and salespeople to (a) find and connect with their ideal clients, (b) post content, and (c) engage in numerous ways with their connections.

The very premise of LinkedIn is that it’s an active social platform for businesses. Its membership is now almost one billion members worldwide.

The power of the platform is that even with the free membership you can quickly and easily find and connect with professionals and businesspeople all over the world. 

LinkedIn Global Members 2023

Paid LinkedIn Membership Levels

LinkedIn offers several paid membership levels.

The chart below compares the Premium Career, Premium Business, Sales Navigator Core, and Recruiter Lite plans to see which may be the best for you.

While Premium Career and Recruiter Lite are useful to a particular group of people, in this article I will be comparing LinkedIn Premium Business and Sales Navigator memberships, the most useful for  lead generation on LinkedIn .

LinkedIn Premium Business Subscription

If you feel limited by your free LinkedIn account, you might want to consider LinkedIn Premium Business.

Here is a list of tools and features you can access with your LinkedIn Premium Business subscription to help you decide if it is right for you: 

LinkedIn Premium Business

If you want to send a message to someone you’re not connected to (and with whom you don’t share a group), you must send them an  InMail .

InMails can be useful when you want to reach out to a potential prospect before you send them a connection request or if they haven’t accepted your connection request.

This is only possible with a premium subscription. You’re given a certain number of InMails every month based on your subscription level, with an opportunity to purchase more.

Unlimited Search

With  unlimited people browsing , you don’t have to worry about the commercial use limits   put on free accounts.

This means you won’t lose access to search results partway through the month, which would negatively affect your lead generation searches.

Activities that LinkedIn counts towards the commercial use limits include:

  • Searching for LinkedIn profiles on LinkedIn.com and the mobile app
  • Browsing LinkedIn profiles using the “People Also Viewed” section located on the right rail of a profile

The following activities don’t count toward the limit:

  • Searching profiles by name using the search box located at the top of every page on LinkedIn.com
  • Browsing your 1st-degree connections from the Connections page
  • Searching for jobs on the Jobs page

Who’s Viewed My Profile

This feature is one of LinkedIn’s most popular, because it reveals the types of people and companies your profile and skillset is attracting, often uncovering high-quality potential leads.

This section lists all the people who have viewed your profile (you can see only the last five people with a free account).

LinkedIn provides you with some additional filters in the “Who’s viewed your profile” section, including: 

  • Company (see if there is a trend of people from specific companies viewing your profile)
  • Industry (discover what industries your viewers are in)
  • Location (see the most common geographic locations of your viewers)

And if you click on “All filters” you will also be able to see:

  • Date range (past 14 days, 28 days, 90 days, 365 days)
  • Interesting viewers

Note: LinkedIn defines “Interesting viewers” in its analytics as notable profile viewers, such as senior leaders in your industry, recruiters, and other individuals who can further your career. Turning on the “Interesting viewers” feature in LinkedIn’s analytics will show you these notable profile viewers.

Who's viewed your profile on LinkedIn

The Limitations of a LinkedIn Premium Subscription

While the LinkedIn Premium subscription offers additional features beyond the free account, this membership has limitations for people who are looking to use LinkedIn for lead generation.

One benefit LinkedIn claims for a Premium Business membership is the InMail credits provided. While InMail allows you to send messages to LinkedIn users who aren’t in your network, we find that InMails are often perceived as promotional or spammy. They appear differently in a user’s LinkedIn inbox, making them less likely to be opened and engaged with compared to standard messages. Therefore, even though they’re part of the Premium plan, we typically don’t recommend using InMails as a primary form of outreach.

Another potential drawback of the LinkedIn Premium Business subscription for people wanting to focus on lead generation is the lack of advanced search and targeting filters. These are often crucial tools to locate, segment, and prioritize leads based on a variety of factors such as job function, seniority, or company size.

Additional Reading:   Decoding the Latest LinkedIn Algorithm Changes

LinkedIn Sales Navigator

If your goal on LinkedIn is to generate leads and sales, then Sales Navigator will likely be the subscription best suited to meet your needs. Unlike the free and Premium subscriptions, Sales Navigator is explicitly designed for sales, and includes a comprehensive set of features that assist in lead generation and prospecting.

In comparison to the other subscriptions, Sales Navigator stands out for its advanced search capabilities. These allow you to accurately identify and target your ideal clients based on a variety of criteria that go way beyond just job function, seniority, company size, and geographic location. 

Another unique feature of Sales Navigator is the ability to save and track leads and accounts. With this, you can monitor the activity of potential leads and companies, allowing you to reach out at the optimal moment or stay up to date with any significant changes.

It’s important to note that Sales Navigator has three versions: Core, Advanced, and Advanced Plus. These are respectively tailored to individual users, teams, and enterprise users. The features and tools available vary between these versions, so it’s essential to review and select the one that best aligns with your needs and objectives.

Let me share just some of what makes Sales Navigator powerful for finding, connecting, and staying engaged with your ideal customers.

Sales Navigator Advanced Search

Sales navigator advanced search provides additional filters for finding leads and accounts. the search filters are divided into two categories: people search filters (leads) and company search filters (accounts). .

The Sales Navigator Advanced Search filters include:

  • Company headcount
  • Current company
  • Past company
  • Company type
  • Company headquarters
  • Current job title
  • Past job title
  • Seniority level
  • Years in current company
  • Years in current position
  • Changed jobs in last 90 days
  • Mentioned in news in last 30 days
  • Posted on LinkedIn in last 30 days
  • Following your company
  • Have shared experiences with you
  • With TeamLink intro
  • With TeamLink intro through your executives
  • Past customer (only with Advanced Plus with CRM integration)
  • Past colleague

Posted Content

  • Keywords in article
  • Years of experience
  • Connections of
  • Profile language
  • TeamLink connections of
  • People in CRM
  • Account lists
  • People you interacted with
  • Saved leads and accounts

Sales-Navigator-Advanced-Search

When using the search within Sales Navigator, it’s essential to build your lists using relevant filters to narrow down the results to a manageable size. As you add each filter, the result list will decrease until you’ve created your ideal target list.

Once you have your list of your ideal customers, you can save that search. You also have the ability to “Save” (or follow) each relevant contact on that list. This action enables you to keep updated on their activities and interactions on LinkedIn, helping you stay relevant and informed in your engagement with them.

Spotlights (activities and shared experiences)

One filter that truly stands out for its value is Spotlights for both leads and accounts.

Spotlights is a unique feature in Sales Navigator that helps you identify leads who are more likely to engage with you. By utilizing a variety of filters based on activities and shared experiences, Spotlights gives you a strategic edge in identifying and connecting with potential leads.

Filters available within Spotlights include:

Changed jobs in last 90 days:  This filter helps find people who may be interested in making an impression in their new role, making them more open to connecting if you can add value.

Mentioned in the news in last 30 days:  This filter allows you to personalize your outreach based on recent news mentions.

Posted on LinkedIn in last 30 days : This filter prioritizes your outreach to leads who have recently posted on LinkedIn, providing insights on what’s important to them. You can use this information to create a personal message or to engage with their content.

Following your company:  This filter identifies leads that have followed or commented on your company’s posts on LinkedIn, indicating potential interest.

Have shared experiences with you:  This filter helps leverage common experiences to establish rapport in your outreach.

With TeamLink intro:  This filter finds leads who are already connected to colleagues at your company, providing a potential path for warm introductions.

With TeamLink intro through your executive:  This filter identifies if an executive at your company has a relationship with a potential buyer that could provide a warm introduction.

Past customer:  This filter will help you uncover hidden allies by finding leads who worked at a company that has been your customer. This data is based on the opportunities in your CRM and is only available to Advanced Plus customers. 

Past colleague:  This filter identifies if a past colleague is now working at the company you’re targeting, potentially providing introductions and insight on the best person(s) to reach out to.

Viewed your profile in last 90 days:  This filter alerts you when a potential buyer has recently viewed your profile, providing an opportunity for personalized connection requests.

Spotlight features available for Accounts (companies)

In addition to the value Spotlights brings to individual lead search, Sales Navigator also offers additional features for Accounts (companies) with the Advanced and Advanced Plus subscription. 

The  Buyer Intent Activities  filter includes actions taken by people within the targeted Account, such as LinkedIn ad engagement, InMail acceptance for a colleague, company LinkedIn page visits, or LinkedIn profile visits to colleagues and leadership. This feature demonstrates the power of Sales Navigator to not just focus on Leads (individuals) but also on holistic account-based strategies.

Additional features in Sales Navigator

Beyond the advanced search function I’ve covered here, there are many additional features available within Sales Navigator that you can see in the chart I shared above, showing the difference between Sales Navigator’s Core, Advanced, and Advanced Plus plans. 

Consider investing in Sales Navigator if you’re facing these challenges:

  • You often reach the commercial search limit (a restriction LinkedIn imposes on the number of searches you can conduct within a given period on free accounts).
  • You’re looking for a customized newsfeed solely featuring leads and companies you’ve selected as potential buyers. 
  • You require more search and filter options. 
  • You’d like to utilize your colleagues’ connections for warm introductions through TeamLink. 
  • You’re keen on tracking buyer engagement with personalized content through Smart Links. 
  • You want detailed insights into who’s viewing your profile. 
  • You’re after flexibility in creating notes and custom lead lists, aiding in organized outreach. 
  • You want to save successful search lists.
  • You need CRM integration (Microsoft Dynamics 365 or Salesforce.com) for enterprise users with the Advanced Plus version.

LinkedIn’s Sales Navigator offers the flexibility to tap into premium information and additional tools. While LinkedIn’s free Advanced Search can assist in locating ideal leads, Sales Navigator includes comprehensive search filters to pinpoint your precise target customers. It allows you to save searches and receive new results daily, weekly, or monthly. With over three dozen additional filters, Sales Navigator empowers you to refine your search, save time, and produce superior results.

Having experimented with free and premium accounts alongside Sales Navigator, we’ve discovered that Sales Navigator outshines the rest when it comes to social selling.

Deciding on the Right LinkedIn Subscription

Like all social media platforms, LinkedIn is constantly evolving, so it can be hard to know which plan will work best for you.

Whether you decide to invest in Sales Navigator or Premium Business, or use the free LinkedIn membership, the key is to stay organized with your  social selling activities .

While it may seem like it’s a lot more work to set up a lead generation system in the beginning, in the long run, being organized will:

  • Save you time and effort
  • Prevent you from getting overwhelmed
  • Enable you to generate leads more efficiently

You can also avoid making costly mistakes that come with being disorganized, such as sending the wrong message in the wrong context at the wrong time. When you do that, you lose prospects forever, so it pays to stay organized.

With tools such as Sales Navigator, getting and staying organized is faster and easier. Moreover, such tools provide additional features that will increase the success of your social selling activities.

LinkedIn’s Pay to Play Professional Plans

LinkedIn Subscription Options

Social media has spoiled us over the years, giving us the ability to market to consumers without spending money. That’s never happened before. But social media platforms have caught on to that, and now capitalize on our need to use them for marketing.

LinkedIn has done the same thing Facebook did when it changed its algorithm for Business Pages. The change made it almost impossible for Business Pages to be seen organically. That was the start of the Pay to Play models on social media platforms.

Upgrading to a paid LinkedIn membership may not be right for everyone, but it certainly will make sense for those who can find, connect, and build relationships with their ideal customers on LinkedIn.

I hope this comparison has helped you decide which LinkedIn membership level will work best for you.

If you need help creating or improving your lead generation or social selling strategy on LinkedIn, you can  contact me here .

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In the very competitive job market of today, job seekers are always looking for innovative ways to stand out. Professionals may now connect, network and find jobs on a sophisticated website called LinkedIn. In order to help job seekers in their search for fulfilling work, LinkedIn offers a variety of premium plans that include extra features and resources. In this article, we will explore the different LinkedIn Premium options available for job seekers and offer insights into maximizing the benefits of LinkedIn Premium for effective job hunting. 

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Understanding Different LinkedIn Premium Plans for Job Seekers�

LinkedIn Premium provides a range of plans tailored to different needs, including those of job seekers. These plans offer a suite of enhanced features that can significantly boost a job seeker’s visibility and networking capabilities. The premium plans include the following: 

LinkedIn Premium Career

This plan is designed explicitly for job seekers. It offers features such as InMail credits (allowing you to message people outside your network), access to salary insights and insights on who has viewed your profile. Furthermore, these features can help you reach out to recruiters and potential employers more effectively.�

LinkedIn Premium Business

While not targeted solely at job seekers, this plan provides access to advanced search filters, additional information on company pages and insights into the competition. These features can be valuable when researching potential employers and tailoring your application strategies.�

LinkedIn Sales Navigator

Though primarily focused on sales professionals, the advanced search and lead generation features can also be handy for job seekers to identify decision-makers and network strategically.�

Comparing LinkedIn Premium Plans & Features

Let us take a closer look at the features offered by these plans: 

LinkedIn Premium Career�

  • InMail Credits: With InMail credits, you can directly message hiring managers, recruiters and other professionals, even if you’re not connected.�
  • Salary Insights: Get insights into salary ranges for different positions, which can be immensely valuable during salary negotiations.�
  • Profile Views: See who has viewed your LinkedIn profile and get insights into how often you appear in search results.�
  • Featured Applicant: Move your job application to the top of the list to increase visibility to recruiters.�
  • Learning Courses: Access LinkedIn Learning courses to enhance your skills and make your profile more attractive to employers.�

LinkedIn Premium Business�

  • Advanced Search Filters: Find the right people, companies and job postings more efficiently using advanced search criteria.�
  • Company Insights: Gain deeper insights into companies, such as growth trends and employee demographics.�
  • Competition Insights: See how you compare to other applicants for a job, allowing you to tailor your application strategy.�
  • Learning Courses: Access LinkedIn Learning courses to upskill and stay relevant in your industry.�

LinkedIn Sales Navigator�

  • Advanced Lead Search: Identify potential employers, hiring managers and decision-makers based on various filters.�
  • InMail Credits: Similar to the InMail feature in Premium Career, this allows you to directly message people outside your network.�
  • Company Page Insights: Gain insights into company growth, recent hires and team size.�
  • Learning Courses: Access LinkedIn Learning for professional development.�

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Selecting the Right LinkedIn Premium Plan Based on Job Search Goals�

Choosing the most suitable LinkedIn Premium plan depends on your specific job search objectives. Consider the following scenarios: 

  • LinkedIn Premium Career is ideal if you want to proactively reach out to recruiters, hiring managers and professionals in your industry. The InMail credits can be a game-changer in establishing direct connections.�
  • LinkedIn Premium Business is a solid choice if you are not only looking for a job but also want to thoroughly research potential employers. In addition to this, the advanced search filters and company insights can give you a competitive advantage.�
  • LinkedIn Sales Navigator could be beneficial if you are targeting specific companies or industries. The advanced lead search feature can help you identify key decision-makers and network effectively.�

Maximizing the Benefits of LinkedIn Premium for Job Hunting�

Once you’ve selected the appropriate LinkedIn Premium plan, it is time to make the most of its features: 

  • Optimize Your Profile: Craft a compelling and keyword-rich headline and summary to enhance your visibility in search results. Use a professional profile picture and highlight relevant skills and experiences.�
  • Utilize InMail Wisely: When sending InMail messages, personalize each one to demonstrate your genuine interest and value. Be concise and specific about your objectives.�
  • Research Thoroughly: Leverage advanced search filters to identify potential employers and connect with skilled professionals in your industry. Additionally, use company insights to tailor your applications and interviews.�
  • Continuous Learning: Take advantage of LinkedIn Learning courses to upskill and stay competitive. Highlight completed courses on your profile to showcase your commitment to professional development.�
  • Engage Actively: Regularly share insightful content, comment on posts and join relevant groups to expand your network and demonstrate your expertise.�
  • Track Your Progress: Monitor profile views and interactions to gauge the effectiveness of your efforts. Adjust your strategy as needed based on the insights you gather.�

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FAQs�on Which LinkedIn Premium Plan Is Best For Job Seekers

Is LinkedIn Premium worth it for job seekers?� LinkedIn Premium can be worth it for job seekers, especially if you are actively looking for opportunities or aiming to enhance your networking efforts. The features like InMail credits, advanced search filters and salary insights can give you a competitive advantage in the job market.�

Which LinkedIn Premium plan is best for me if I am a recent graduate? For recent graduates, the LinkedIn Premium Career plan can be particularly beneficial. It allows you to connect directly with hiring managers, send personalized messages and gain insights into who’s viewing your profile. These features can help you overcome the initial challenges of limited work experience.�

Can I cancel my LinkedIn Premium subscription anytime?� Yes, you can cancel your Premium subscription at any time. However, it is recommended to review the terms and conditions associated with the plan you have chosen, as well as any cancellation policies that might apply.�

Do LinkedIn Premium features guarantee I will find a job faster?� Although LinkedIn Premium offers helpful tools to improve your job search, it cannot ensure that you will receive employment offers right away. The quality of your profile, networking activities, the state of the job market and your skills and credentials are just a few of the variables that will determine your likelihood of obtaining employment.�

Can I switch between different LinkedIn Premium plans?� Yes, you can switch between different LinkedIn Premium plans based on your evolving needs. For instance, if you initially opt for the LinkedIn Premium Career plan and then decide you need more advanced search capabilities, you can switch to the LinkedIn Premium Business plan.�

In conclusion, LinkedIn Premium offers a diverse range of plans tailored to the distinctive needs of job seekers. By astutely comprehending the unique features and pricing structures of each plan and aligning them seamlessly with your well-defined job search objectives, you can harness the platform’s potential to elevate your professional visibility as well as forge vital connections and ultimately secure the coveted role you seek. It is essential to recognize that LinkedIn Premium constitutes an investment in the trajectory of your career and when wielded with strategic acumen, it possesses the capacity to yield substantial returns in the form of invaluable connections and an array of promising job opportunities.�

Also, Read More:

  • Stand Out on LinkedIn With This Ultimate LinkedIn Profile Views Hack | Crack The Code
  • Why LinkedIn Is Important for Businesses? | 7 Comprehensive Reasons
  • How to Put LinkedIn Profile Link on Resume | Customized LinkedIn URL

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LinkedIn account types 2024: detailed comparison of all LinkedIn premium plans 

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The nine different LinkedIn account types can be confusing. 

“Is LinkedIn Premium right for me? Or should I place my bets on the LinkedIn Sales Navigator for my team’s sales outreach? “

Are these some of the many questions bothering you?

While you can use a free account to get most things done, if you want to scale your business, you should use a paid account type, depending on your objective. 

So here are nine different LinkedIn account types, and their LinkedIn premium price:

  • Free LinkedIn Account (basic)
  • LinkedIn Premium Career: $29.99/month
  • LinkedIn Premium Business: $59.99/month
  • LinkedIn Sales Navigator Core: $99.99/month
  • LinkedIn Sales Navigator Advanced: $149.99/month
  • LinkedIn Sales Navigator Advanced Plus: Custom pricing
  • LinkedIn Recruiter Lite: $170/month
  • LinkedIn Recruiter: $835/month
  • LinkedIn Learnings: $19.99/month

Now that you know how much does LinkedIn Premium cost, it’s time we learnt about their offerings, differences, and use cases. 

Let’s take a look at the types of LinkedIn accounts in detail without further ado.

But before we dig in, have you joined our LinkedIn Outreach Family Facebook group yet? You can learn all the insider tips and tricks to social selling, LinkedIn, and outreach. Join now!

Table of Contents

Free LinkedIn account

A free LinkedIn account is a great start if you’re a beginner. Although it’s completely free, it can come with some limitations. 

A free account helps you grow your network, connect with people in your industry, and find old friends and alumni. 

Free vs. paid account

Here are some limitations of having a free LinkedIn account type:

  • You can’t send messages to people you’re not connected to
  • You can’t always see who visits your profile
  • Your searches are limited
  • A free LinkedIn account is unsuitable for recruiters and business owners using LinkedIn for hiring due to its limited search and outreach capability 

LinkedIn Premium account types

LinkedIn Premium is an often thrown-around term. But the truth is, it’s an umbrella term with multiple LinkedIn account types under it. 

So which account type should you choose? You must consider your main objective. 

For example, if you’re a salesperson looking to generate leads and target very specific ones, you could try the Sales Navigator Core or Advanced. Similarly, if you want to grow your business by onboarding new people, then LinkedIn Recruiter may be your calling. 

But how much does LinkedIn Premium cost, you ask?

Well that depends on a specific account type and its features. 

In the following sections we compare the use cases, pricing, and differences for each LinkedIn account type. 

Before that, here’s a quick comparison table for a sneak peek into every LinkedIn Premium account:

LinkedIn Premium Career: $29.99/month – To get hired quickly

A LinkedIn Premium Career account is perfect for you if you’re looking to stand out from the crowd for potential recruiters or if you want to grow your network by connecting with like-minded people. 

As per a recent survey by LinkedIn, job seekers with a LinkedIn Premium Career account get hired 2x faster than the ones that don’t. 

linkedin premium cost

Here’s everything you get with a LinkedIn Premium Career account missing in a free account:

  • Access profile viewers over the last 365 days

linkedin premium price

  • Get unlimited access to LinkedIn Learning and upgrade your skills to stand out
  • Get 5 InMail credits each month and use them to reach recruiters or actively-hiring business owners
  • Get Applicant Insights to understand how you rank from other applicants

The best part? LinkedIn Premium Career is the cheapest of all LinkedIn account types and costs $29.99/month with a month’s free trial. 

LinkedIn Premium Business: $59.99/month – For sales professionals generating leads

LinkedIn Premium Business is ideal for sales professionals and business owners on the hunt to connect with high-quality leads or partners on LinkedIn. 

how much is linkedin premium

Did you know InMail is almost thrice as effective as emails or cold calls ? With a LinkedIn Premium Business account, you can send InMails to your dream clients or partners and get instantly noticed. 

Here’s everything you get with a LinkedIn Premium Business account:

  • Everything included in LinkedIn Premium Career
  • 15 InMail credits each month perfect for reaching out to potential clients or partners who you’re not connected with
  • Unlimited browsing to find prospects faster 
  • Key Business insights , such as competitor analysis, industry news, and other company analytics.  

LinkedIn Premium Business costs $59.99/mo which is more affordable than Sales Navigator. However, some businesses may find the number of InMails provided each month limiting.

Regardless, it’s a great investment if you need advanced browsing and business insights which you cannot get with a Premium Career or Basic LinkedIn accounts. 

If you’re into building a personal brand using LinkedIn, we recommend you read 5 steps to becoming an influencer on LinkedIn .

LinkedIn Sales Navigator Core: $99.99/month – Best for sales teams and business owners looking to scale social selling

When it comes to making the optimum use of LinkedIn, there’s no match to the LinkedIn Sales Navigator.

The LinkedIn Sales Navigator Core account is a go-to for sales reps to find leads, connect, and build healthy relations from the get-go.

It also suits startup business owners with a limited budget but need a premium LinkedIn selling experience. 

Here’s everything Sales Navigator Core offers to improve social selling and lead quality:

  • 50 InMail credits each month , which is perfect for sales teams sending outreach messages
  • Advanced filters and a Sales spotlight to churn out your dream clients on LinkedIn 
  • Save lead information to keep track of people and companies you’re reaching out to or targeting 
  • Set up alerts and notifications to get notified on lead activities on LinkedIn. For example, when they change jobs, post an ad, etc.
  • Get lead recommendations delivered each week based on your previous searches

The only downside to the Core account is it does not offer a functionality to scrape and export your lead lists into a CSV file. 

But with a LinkedIn automation tool like Expandi , you can scrape lead lists and automate outreach in a wink.  

LinkedIn Sales Navigator Advanced: $149.99/month – An upgraded version of Sales Navigator Core for sales teams

The LinkedIn Sales Navigator Advanced, just like its name, is an upgraded version of the Core account as it offers additional sales functionalities for teams and business owners. 

A LinkedIn Sales Navigator Advanced account gets you:

  • Everything under LinkedIn Sales Navigator Core except Job seeker and LinkedIn Learning subscriptions
  • LinkedIn Teamlink that detects warm introduction opportunities with prospects on LinkedIn, for example, it identifies prospects who are first-degree connections of your teammates 
  • Smartlinks for an advanced outreach experience that helps track prospect interactions with its auto-generated sales presentations 
  • Advanced reporting to access valuable sales insights

One major cons of this LinkedIn premium account is the lack of CRM integration for the price point.

You could try the LinkedIn Sales Navigator Advanced account if your goal is to increase collaboration and step up your outreach processes, considering you do not require a CRM sync.

Read more: How to manage multiple LinkedIn accounts for outreach

LinkedIn Sales Navigator Advanced Plus: Custom pricing – Suitable for larger enterprises

LinkedIn Sales Navigator Advanced Plus is the ultimate social selling tool LinkedIn offers with enterprise sales teams in mind. 

linkedin pricing plans

For example, if your company uses a CRM and needs data synced to enable social selling and collaboration on LinkedIn, choose the Advanced version over Core or Plus.

With Advanced Plus, you get:

  • Everything from Sales Navigator Advanced 
  • CRM sync to auto-save LinkedIn activities and search for leads already present in your CRM
  • Advanced CRM integrations for Salesforce Data Validation and Contact Creation and Microsoft Dynamics

There’s no price mentioned publicly and you can contact the LinkedIn sales team to see if it is the right fit for your business.

If LinkedIn is your ultimate sales channel, then investing in a custom-made Sales Navigator account for your business may be the best decision you could make. 

LinkedIn Recruiter Lite: $170/month – For individuals with small to mid-scale hiring efforts

LinkedIn Recruiter Lite suits recruiting teams, HR professionals, and business owners hiring at a smaller scale and that are comfortable with minimal LinkedIn Recruiter features, such as:

  • 30 InMails per user each month for a maximum of 10 users
  • 20+ advanced search filters to drill drown the perfect candidates to reduce hiring time
  • Unlimited browsing up to third-degree connections and LinkedIn Learning
  • A multi-user dashboard for team collaboration and boost shared hiring 
  • InMail and Job analytics reports
  • View who visited your profile over the last 90 days
  • Save candidate searches and set up alerts for their LinkedIn activities up to 10 daily or weekly

linkedin premium plans

LinkedIn Recruiter Lite costs $170/month or $1680/year for a single license. The biggest drawback to this plan is a lack of Applicant Tracking System (ATS) integration which most recruiting teams use to fasten hiring.  

LinkedIn Recruiter: $835/month – For staffing firms and corporate companies’ hiring at a large scale

LinkedIn Recruiter premium accounts are of two types Recruiter Professional Services and Recruiter Corporate.

linkedin premium cost

It’s pricey yet advanced functionality is ideal for big recruiting firms and staffing teams. It also saves time as it promotes collaboration and cuts down hiring time with options like message sharing, multi-user dashboard for collaboration, and note-taking. 

Here are the LinkedIn Recruiter plans’ features that are missing in Recruiter Lite:

  • Recruiter Professional Services allows up to 100 InMails a month , while Recruiter Corporate allows 150 InMails
  • Lite’s candidate search alerts are limited up to 10, while the Recruiter allows 50 alerts daily or weekly
  • You can bulk send up to 25 messages at once
  • Recruiter data is solely owned by you and not LinkedIn
  • ATS integration with 28+ tools

Although LinkedIn Recruiter premium plans have custom pricing, reports suggest it starts from around $835/month – making it suitable for enterprises and corporate girls with larger budgets.

LinkedIn Learning: $19.99/month or free with some Premium accounts – To develop individual and team skills

LinkedIn Learning offers a pool of high-value 21,000+ courses curated and taught by industry professionals. It focuses on interactive, hands-on learning and is worth the investment if you’re looking to upgrade your teams’ or your skills. 

The platform’s courses are spread across fields like creative, business, technology, and design. 

linkedin premium price

The subscription starts from $19.99/month and offers a 7-day free trial. LinkedIn offers a completion certificate post-course that you can add to your LinkedIn profile. 

Which LinkedIn account type is right for me?

So the answer to your question on how much is LinkedIn Premium – the nine LinkedIn Premium types are spread across use cases and price points.

And as you’ve noticed, picking the right LinkedIn account type depends on your goals and needs.

If lead generation is your goal, try a Sales Navigator plan that fits your budget. But what about other goals? The only way is to compare each plan and re-visit our in-depth comparison.

In other news, there’s one goal that’s common for recruiters as well as sales teams. That’s generating LinkedIn leads on auto-pilot with less effort and time. 

That’s what Expandi is for!

With Expandi, you can set up smart outreach sequences based on several conditions and actions . Doing so helps you target an audience using the LinkedIn Sales Navigator or other LinkedIn pricing plans (including the free version) and use Expandi to book meetings automatically. 

Want to learn more?

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LinkedIn Premium Membership Level: Plan Comparisons

LinkedIn Membership Level comparision

If you are using the basic LinkedIn version and want to upgrade your LinkedIn, then have landed at the right page. LinkedIn is the largest networking platform for working professionals.

Using a regular LinkedIn plan at the initial stage for getting used to the platform is right. But for LinkedIn lead generation it’s best to subscribe for premium plans that LinkedIn provides. 44% of LinkedIn user take home more than $75,000 per year, which is above the national median in the US. We can conclude from this that although LinkedIn premium plan may seem expensive but if used strategically then you will cover the cost in no time. Continue reading to know how you can do that.

Table of Contents

What Is the Difference Between a Free LinkedIn Account and LinkedIn Premium Plans?

If you use the premium version of LinkedIn accounts, then you will get access to the additional feature for premium members. As opposed to basic LinkedIn accounts, LinkedIn’s premium members get more results from their outreach efforts. LinkedIn also offers learning resources to its premium members. A basic membership on LinkedIn is free, but your options are restricted. Only those in your network can send messages to you, and only the last five individuals to see your profile will have access to restricted information about them. There is a 100-result maximum for searches, and more specific searches are not available.

However, one advantage of a free LinkedIn membership is that it places you in the company of other professionals. You may make a portfolio, expand your professional network, join groups, start blogs, and more with a free LinkedIn account.

A free LinkedIn account is a great method for newcomers to connect with more established professionals. Before subscribing for the premium LinkedIn plans its essential that you have exhausted all the features of the free version and completely optimized your LinkedIn profile.

Here is how you can optimize your LinkedIn profile :

  • First know what are the sections that you need to optimize. Use LinkedIn Profile Checker Tool to get the analysis of your profile for free.
  • After you know the section, you need to improve. Know how you can optimize your profile .
  • LinkedIn also gives you an SSI score that helps you analyze your LinkedIn profile. 
  • If you are someone looking to get a job, then ask your colleagues for endorsement of the skill that you have mentioned on your profile. 

Once you have optimized your profile and explored the basic version, now the next step is to compare different types of premium LinkedIn plans.

What Are the Different LinkedIn Membership Plans?

There are different LinkedIn account types to facilitate the need of different professionals. Paid LinkedIn subscription is priced according to the feature that they offer. There are 9 types of LinkedIn premium subscription. To make it easy for you we have done a LinkedIn premium plan comparison.

Upgrade to LinkedIn Premium if you want more advanced features. You can view more search results than the usual 100 and save more searches than the three that a free account lets you. Businesses who want to manage numerous profiles from a centralized dashboard should use premium accounts.

You can view all of the people who have visited your profile in the last 90 days if you have a Premium account. Additionally, sending and receiving messages from any other user is free for Premium LinkedIn members.

There are four levels of LinkedIn Premium, including Recruiter Lite, Premium Business, Sales Navigator Professional, and Premium Career. All provide resources to assist enterprises with their needs, however each has various charges and restrictions.

  • Premium Career : 5 InMail’s (messages sent to individuals outside of your firm) per month, access to on-demand learning films, and application insights are all included with Premium Career’s $29.99 monthly fee.
  • Premium Business : For $59.99 a month, premium business accounts provide more details about companies. Additional benefits include unlimited people searches and 15 InMail’s each month.
  • Sales Navigator : Core, Advanced, and Advanced Plus are the 3 account tiers available for Sales Navigator. With the Core level ($79.99 per month, invoiced annually at $959.88, or $99.99 per user, per month), you may create custom lists, get alerts on your leads and accounts, and perform extensive lead and company searches. Advanced adds the ability to publish material, track interaction, and provide “warm” introductions from coworkers ($129 per month payable annually at $1,500, or $159 per user per month). For pricing on Advanced Plus, which includes advanced integrations, contact LinkedIn.
  • Recruiter Lite: The most expensive tier, Recruiter Lite, costs $139.99 a month (or $119 monthly invoiced annually) and gives users access to a wide range of projects and tools for recruitment and searching. You receive 30 InMail’s each month as well.

LinkedIn Plans Pricing Table:

Is the linkedin premium worth it.

LinkedIn, also referred to as “the professional social network,” is an effective tool for generating leads. And while the free membership plan enables you to partake in fundamental networking activities, many entrepreneurs and marketers eventually ponder the same query: Is upgrading to premium LinkedIn plans worth the cost?

For business purposes, LinkedIn users require more than simply the free services, even though this is not necessary for casual users. You must spend money on LinkedIn Premium if you want your lead generation efforts to produce noticeable results and. So long as you use LinkedIn wisely, your new leads will more than offset the Premium expenses.

How to Choose the Right LinkedIn Account?

You shouldn’t switch your account to a Premium plan just yet if you don’t use LinkedIn frequently.

You should continue to utilize the free account until you have fully utilized all of its functions. Here are some reasons for possibly upgrading to the best LinkedIn premium:

  • Make use of the Advanced Search function
  • View more than the previous 5 viewers of your profile
  • More than 3 saved searches can be made.
  • More than 3 InMail messages per month

Don’t merely pick the cheapest plan available if you decide to upgrade in order to save money. You might not notice substantial results from a less expensive LinkedIn membership level that isn’t a suitable fit for you and your organization because each plan has distinct features designed for different needs.

On the other hand, if you won’t be able to fully utilize all the features, hold off on purchasing the more expensive plans. For instance, even if Business Premium has more complex lead creation features than Sales Navigator, the latter is still adequate if you aren’t yet prepared to invest a lot of time and money in lead production

Prior to upgrading, it’s crucial to optimize your account and develop a plan for utilizing the new LinkedIn Premium capabilities. For that you should do a detailed comparison of the features of each LinkedIn premium plan’s cost and feature .

When Should You Subscribe for a LinkedIn Premium Career?

The Premium Career plan includes all the same LinkedIn Premium perks as the standard plan. It allows 15 InMail messages rather than the standard plan’s 3. With a few extra features, Premium Career Account is the cheapest LinkedIn premium plan. Below are the features of the LinkedIn career plan: 

  • View all of the past 90 days’ views of your profile, not just the last 5 visitors.
  • Put your profile at the top of the applicant lists for the recruiter.
  • Check out how other job seekers’ profiles compare to yours.
  • When searching for jobs, look at salary insights. (This is a brand-new function that emerged following the 2016 launch of LinkedIn Salary. Job Seekers can get a sense of salary, bonuses, and equity information for particular job titles as well as the factors that affect them by using LinkedIn Salary.)
  • You may send three InMail messages each month.
  • Gain access to LinkedIn Learning video courses so you can improve your job skills and LinkedIn profile.

When Should You Subscribe for LinkedIn Premium Business?

For business owners who want to advertise their company, connect with more prospects, and find possible business partners, LinkedIn Premium Business subscription is the best option.

It’s perfect for those who want to build their personal brand, increase their visibility, and send messages to anybody they wish without being restricted by the conditions of a free LinkedIn account. Here are some benefits of the LinkedIn Business Premium Plan for businesses :

  • Further details on the company, including the breakdown of staff by function and even notable graduates.
  • Unlimited (3rd-degree) searches inside your extended network.

You will get access to LinkedIn’s Advanced Search as of this Premium subscription. You can use Advanced Search to add additional qualifiers while looking for individuals, businesses, groups, and other entities, making it possible to locate the most qualified leads in your industry.

The powerful filters and limitless searches in Premium Business make it ideal for starting your lead generation campaigns. Although Sales Navigator is more sophisticated, this strategy is excellent for marketers and business owners who want to start using LinkedIn for lead generation.

When Should You Subscribe for LinkedIn Sales Navigator Accounts?

Consider Enterprise Sales Navigator LinkedIn if you’re serious about maximizing the benefits of LinkedIn for sales then you would want to use sales navigator. For well-established businesses with sizable sales teams, it is perfect.

The price is based on the size of your business and the integrations you require, and many features are customizable. According to what I’ve heard, the annual starting price for LinkedIn Sales Navigator Enterprise is $1,600 per seat.

  • The same services as Premium Business, but with 20 InMail messages as opposed to 15.
  • Lead recommendations are features that are based on leads you’ve previously saved, including suggested leads and suggested accounts.
  • Lead Lists: Keep track of the business contacts you are making so you never miss a chance to connect.
  • Real-Time Analysis of Current Leads and Accounts: Find out if people have changed employment, if a startup has gotten more money, and much more — ideal for striking up a conversation with a dream lead!

Teams can use the Sales Navigator Team, which also lets you save 3,500 more leads and combine your lead generation activities with a CRM.

How Does Opting for the LinkedIn Recruiter Plan Benefit Recruiting Professionals?

HR professionals and business owners who hire on a moderate scale and don’t want pricey hiring tools should use a LinkedIn Recruiter Lite account. You may connect with and keep track of the best job seekers using its advanced search and browsing options.

Pricing for LinkedIn Recruiter Lite in 2023 will be $2,399 per year, which is significantly less expensive than a standard LinkedIn Recruiter account.

There are certain restrictions, though. If you have a sizable hiring team that is made up of numerous recruiters, Recruiter Lite LinkedIn is not the best choice. A typical LinkedIn recruiter is a far better choice in such a situation for collaboration and coordination.

The primary distinction between Recruiter Lite and Recruiter Standard is that, although data in the former is owned by a single subscriber, it is owned by your business and can be shared with others in the latter.

Because it encourages teamwork and expedites the hiring process, this subscription is perfect for large recruiting and hiring teams. Therefore, LinkedIn recruiters offer many features to make your LinkedIn recruitment more efficient.

How Can You Use LinkedIn for Hiring?

One of the leading websites for job hunters is LinkedIn. LinkedIn has updated its hiring tools to create a more efficient pipeline for candidates and leads in recognition of the crucial role it plays in connecting potential employers and employees. In order to help recruiting managers find the top people, it has merged a sizable number of already-existing technologies into a comprehensive collection.

LinkedIn Skill Assessments is beneficial for job seekers and recruiters. Let’s see how why this feature is useful :

  •  Users may gain favor with hiring managers and recruiters by taking part in skill assessments. According to company representatives, the function enables users to “build a stronger profile” that makes them stand out from the competition.
  • More searches will include job seekers. According to LinkedIn, candidates who have passed a skill assessment will be more likely to turn up in searches.
  • Job recommendations will be given to job seekers. Anyone who successfully completes an assessment for a talent that is in demand will get timely employment recommendations as soon as they become available.
  • For recruiters, it simplifies the candidate search. Recruiters and hiring managers can expedite the applicant search by using skill assessments. Employers won’t need to put up special tests to demonstrate a candidate’s skills. As an alternative, they will be able to quickly see who passed a LinkedIn Skill Assessment and move forward from there.
  • Candidates may receive evaluations from recruiters. Assessments can also be given to candidates by recruiters. Although it won’t be required, it will make candidates stand out. The recruiter won’t know if a candidate takes an evaluation but fails it.

Know that you know what to look for while subscribing for the LinkedIn Premium plan choose the plan that fits yours needs. Once you have built your lead list, getting them farther into your sales pipeline and closing the deal is essential. As all your hard work will go to waste if your leads are not converting.Integrating LinkedIn automation tools for your LinkedIn outreach will help you convert them to clients and generate revenue for you.

Frequently Asked Questions

With a premium membership, you may talk with recruiters directly and check who has seen your profile in the previous 90 days. This might assist you in connecting with and developing relationships with potential employers. By gathering application data and learning about salaries, you can also assess your competitiveness with other applicants.

A strong tool for accomplishing your sales objectives is the LinkedIn premium for sales. You can use it to enhance your lead creation and LinkedIn prospecting efforts. You may scan profiles, identify leads, and cultivate a strategic relationship with the use of the InMail credits and the numerous search options.

To expand your small business, you may network with corporate leaders, create professional partnerships, and generate leads with a premium LinkedIn account. This is made feasible through the enhanced search function, InMail credits, and greater visibility. Here is a ranking of the top prospecting tools you can use to save more time for your business’ needs.

Students can be put off from upgrading due to the hefty cost of a LinkedIn premium membership. But did you know that it can help you network more after graduation, increasing your likelihood of getting hired? Additionally, you can expand your knowledge by using the online courses included with a Premium subscription. Additionally, recent graduates might attract attention by applying for jobs through a premium LinkedIn account.

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IMAGES

  1. LinkedIn Premium Plans: How to Choose the Right Plan in 2022?

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  2. 13 Kickass LinkedIn Features You Can not Afford To Miss

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  3. LinkedIn Premium Plans: How to Choose the Right Plan in 2022?

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  6. LinkedIn Premium: Top Features & Benefits for Users & Business

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VIDEO

  1. Benefits of using LinkedIn Premium in 2023

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COMMENTS

  1. Welcome to LinkedIn Premium

    Try free for 1 month. After your free month, save up to 50% when you select an annual plan for Premium Career at checkout.*. Free trial eligibility determined at sign-in. Additional terms may apply. **. Explore all features Tools for job seekers Tools for business leaders.

  2. LinkedIn Account types: All Premium Plans & Costs Comparison

    LinkedIn Premium Business: $59.99/month. 3. LinkedIn Sales Navigator: Tailored for lead generation and sales. ... All features from Recruiter Lite plan, plus. 100 - 150 InMail credits.

  3. Difference between free LinkedIn and Premium LinkedIn accounts

    The various Premium subscriptions we offer and their features are: Premium Career helps you get hired and get ahead in your professional life. Sales Navigator helps you generate leads and build ...

  4. Premium accounts FAQ

    You can access the My Premium page on the LinkedIn desktop site or mobile app to view all Premium features and manage your LinkedIn Premium subscription. ... a plan that better suits your needs ...

  5. What Is LinkedIn Premium, and Is it Worth It?

    Premium Business: This plan starts at $47.99 a month, and is for company owners and those in business development to connect with potential partners and promote their brand. ... While LinkedIn Premium certainly has a few features that may be worth the asking price, seeing who viewed your profile is a relatively unimportant one. ...

  6. Is LinkedIn Premium Worth Paying For? 3 Things to Consider

    However, most LinkedIn users will be interested in Premium Career—so you can plan on paying $39.99/month or less if you choose to go for an annual plan. You can get a free trial to try LinkedIn Premium for a month. This trial will give you a good idea of how the features will help you in your quest to land a new job.

  7. Linkedin Premium: What are the business benefits?

    Published Aug 5, 2022. + Follow. LinkedIn Premium accounts enable you to engage with users in a more advanced manner, increasing your business' visibility. Premium accounts allow you to see the ...

  8. LinkedIn Premium Plans: How to Choose the Right Plan in 2022?

    LinkedIn Plan 1: Premium Business. Ideal for small enterprises and marketing teams, the LinkedIn Premium Business plan unlocks a suite of features designed to bolster your marketing initiatives. Key benefits of this plan include: Insight Tags: Gain valuable data on who's visiting your company page, ...

  9. Welcome to LinkedIn Premium

    See what Premium can do for you. Get one month free. Cancel anytime. Free-trial eligibility determined at sign-in. Additional terms may apply. Discover how Premium can give you a boost. Try Premium Career or Premium Business free for 1 month. Cancel anytime.

  10. LinkedIn Premium

    Try Premium Career. *Free trial eligibility determined on log-in. *After your promotional period, you automatically will be charged for a subscription on a monthly or annual basis (at your choice) unless you cancel. Learn more . InMail credits expire after 90 days.

  11. LinkedIn Premium Business: Cost, Benefits and How to Use It

    1. Use LinkedIn's search filters to find the right leads. LinkedIn Premium Business provides you with a ton of data that you can use to find the perfect leads for your business. By using LinkedIn's advanced search filters, you can narrow down your results and find the contacts that are most likely to be interested in your products or services.

  12. Is LinkedIn Premium Worth it? Features, Benefits, Membership

    LinkedIn Premium doesn't have these limitations. For a monthly or annual subscription fee, LinkedIn Premium gives you access to many additional features and benefits, including: LinkedIn InMail credits to message people outside of your network. Ability to see who visited your profile up to 365 days in the past.

  13. LinkedIn Pricing: detailed comparison of all premium plans

    LinkedIn Business Premium is a subscription service for businesses that costs twice as much as the Career plan. It may not always be clear whether it's worth paying double and what advantages this plan offers. As we mentioned before, it's positioned as a solution for businesses. This plan includes all the features of the Career plan.

  14. LinkedIn Membership Levels: Free vs Premium Business vs Sales Navigator

    The Limitations of a LinkedIn Premium Subscription. While the LinkedIn Premium subscription offers additional features beyond the free account, this membership has limitations for people who are looking to use LinkedIn for lead generation. One benefit LinkedIn claims for a Premium Business membership is the InMail credits provided.

  15. I Tried LinkedIn Premium as a Creator

    Click on the Me dropdown menu > Premium features. LinkedIn Premium: My experience as a creator. LinkedIn is no longer just for jobseekers — it's become a powerful platform for creators, thanks to the rise of the personal brand. ... With five credits per month on the LinkedIn Premium Career plan and 15 on the LinkedIn Premium Business plan ...

  16. Is it Worth it to Pay for LinkedIn Premium Business Membership?

    Features on LinkedIn Premium Business. For just shy of $50 a month, you have access to four additional features: 1. View visitors on your profile page.

  17. Sales Navigator

    LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision-maker. Compare plans: See full-feature comparison.

  18. These are the Best 11 LinkedIn Premium Features You Should Check Out

    Next up, Premium Business costs $48 per month. For sales professionals, the price is $80. Finally, Recruiter Lite is the most expensive plan at $120 per month. One of the reasons behind these price differences is the number of InMails included in each plan. We'll talk about that feature below.

  19. Which Linkedin Premium Plan Is Best For Job Seekers?

    LinkedIn Premium Career. This plan is designed explicitly for job seekers. It offers features such as InMail credits (allowing you to message people outside your network), access to salary insights and insights on who has viewed your profile. Furthermore, these features can help you reach out to recruiters and potential employers more ...

  20. 30 LinkedIn Features For Your Business You Should Use in 2024

    Public - Shows your full name and can click on your profile. Private profile characteristics - Shows your industry, company, or job title. Private mode - Doesn't show anything, unless they have LinkedIn premium. For a more detailed guide on this feature, see our full guide on LinkedIn private mode.

  21. Is LinkedIn Premium Worth It? An In-Depth Guide for Job Seekers

    LinkedIn Premium Business plan. Now, if you opt for Premium Business ($44.99/month when billed annually), you'll get access to all of the perks found in the Career plan, plus: ... One of the most advantageous features of a LinkedIn Premium account is the extensive data provided on fellow applicants and job postings. ...

  22. LinkedIn account types 2024: detailed comparison of all LinkedIn

    Free vs. paid account. LinkedIn Premium account types. LinkedIn Premium Career: $29.99/month - To get hired quickly. LinkedIn Premium Business: $59.99/month - For sales professionals generating leads. LinkedIn Sales Navigator Core: $99.99/month - Best for sales teams and business owners looking to scale social selling.

  23. The Ultimate LinkedIn Premium Comparison

    It was created for professionals and Executives you want to stretch LinkedIn to its limits. Business Premium runs at of 46€ or 72€ per month and offers 5 major functionalities: 💰 More ...

  24. How Can You Choose the Right LinkedIn Premium Plan for You?

    The Premium Career plan includes all the same LinkedIn Premium perks as the standard plan. It allows 15 InMail messages rather than the standard plan's 3. With a few extra features, Premium Career Account is the cheapest LinkedIn premium plan. Below are the features of the LinkedIn career plan:

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    Comac and its C919 single-aisle jet emerged as unlikely stars of the 2024 Singapore Airshow, with the Chinese planemaker's large chalet, several aircraft on display, and presence in the vast ...

  26. Why a White House Plan to Fund Office-to-Housing Conversions Isn't

    Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world