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Journal of Marketing Research | Editorial Review Board

Michael Ahearne , University of Houston, USA Asim Ansari , Columbia University, USA Jennifer Argo , University of Alberta, Canada Anocha Aribarg , University of Michigan, USA Alixandra Barasch , University of Colorado, USA Michael Barone , University of Louisville, USA Silvia Bellezza , Columbia University, USA Ron Berman , University of Pennsylvania, USA Alexander Bleier , Frankurt School of Finance & Management, Germany Lauren Block , Baruch College, USA Michael Braun , Southern Methodist University, USA Aaron R. Brough , Utah State University, USA Norris Bruce , University of North Carolina at Chapel Hill, USA Inyoung Chae , Sungkyunkwan University, South Korea Amar Cheema , University of Virginia, USA Yixing Chen , University of Notre Dame, USA Zoey Chen , University of Miami, USA Andrew T. Ching , Johns Hopkins University, USA Doug Chung , University of Texas at Austin, USA Anatoli Colicev , University of Liverpool, UK Yann Cornil , University of British Columbia, Canada Cynthia Cryder , Washington University in St. Louis, USA Marcus Cunha Jr. , University of Georgia, USA Hannes Datta , Tilburg University, Netherlands Xiaoyan Deng , The Ohio State University, USA Sara Dommer , Pennsylvania State University, USA Rex Yuxing Du , University of Texas at Austin, USA Peter Ebbes , HEC Paris, France Ryan Smith Elder , Brigham Young University, USA Daniel Fernandes , Católica-Lisbon School of Business and Economics, Portugal Marc Fischer , University of Cologne, Germany Dennis Fok , Erasmus University Rotterdam, Netherlands Beth Fossen , Indiana University, USA Jeff Galak , Carnegie Mellon University, USA Huachao Gao , University of Victoria, Canada Frank Germann , University of Notre Dame, USA Manpreet Gill , University of South Carolina, USA David Godes , University of Maryland, USA Shyam Gopinath , Indiana University, USA Mahima Hada , Baruch College, USA Henrik Hagtvedt , Boston College, USA Ryan Hamilton , Emory University, USA Kyuhong Han , Korea University, South Korea David Hardesty , University of Kentucky, USA Colleen Harmeling , Florida State University, USA Kelly Haws , Vanderbilt University, USA Kelly Herd , University of Connecticut, USA Donna L. Hoffman , George Washington University, USA Sebastian Hohenberg , The University of Münster, Germany Brett Hollenbeck , University of California, Los Angeles, USA Wayne D. Hoyer , University of Texas at Austin, USA Ashlee Humphreys , Northwestern University, USA Ayelet Israeli , Harvard University, USA Baojun Jiang , Washington University in St. Louis, USA Zhenling Jiang , University of Pennsylvania, USA Pranav Jindal , Indian School of Business, India Deborah Roedder John , University of Minnesota, USA Leslie John , Harvard University, USA Garrett Johnson , Boston University, USA Uma R. Karmarkar , University of California, San Diego, USA Tony Ke , Chinese University of Hong Kong, Hong Kong Kristopher Keller , University of North Carolina at Chapel Hill, USA Uzma Khan , University of Miami, USA Sara Kim , The University of Hong Kong, Hong Kong Ceren Kolsarici , Queen’s University, Canada Praveen K. Kopalle , Dartmouth College, USA Thomas Kramer , University of California, Riverside, USA Alok Kumar , University of Nebraska–Lincoln, USA Daniella Kupor , Boston University, USA Leonard Lee , National University of Singapore, Singapore Saerom Lee , University of Guelph, Canada Aurelie Lemmens , Erasmus University Rotterdam, Netherlands Krista Li , Indiana University, USA Noah Lim , National University of Singapore, Singapore Song Lin , Hong Kong University of Science and Technology, Hong Kong Monika Lisjak , Arizona State University, USA Jia Liu , Hong Kong University of Science and Technology, Hong Kong Peggy Liu , University of Pittsburgh, USA Xiao Liu , New York University, USA Mitchell Lovett , University of Rochester, USA Joy Lu , Carnegie Mellon University, USA Shijie Lu , University of Notre Dame, USA Lan Luo , University of Southern California, USA Nicholas Lurie , University of Connecticut, USA Liye Ma , University of Maryland, USA Ashwin Malshe , University of Texas at San Antonio, USA Murali K. Mantrala , University of Kansas, USA Brent McFerran , Simon Fraser University, Canada Shiri Melumad , University of Pennsylvania, USA Himanshu Mishra , University of Utah, USA Alokparna (Sonia) Monga , Georgia State University, USA Erik Mooi , University of Melbourne, Australia Sarah Moore , University of Alberta, Canada Sarah Moshary , University of California, Berkeley, USA James (Jim) Mourey , DePaul University, USA Brian Murtha , University of Kentucky, USA Vishal Narayan , University of Connecticut, USA Scott Neslin , Dartmouth College, USA Sharon Ng , Nanyang Technological University, Singapore Hristina Nikolova , Northeastern University, USA Joseph C. Nunes , University of Southern California, USA Jenny Olson , Indiana University, USA Matthew Osborne , University of Toronto, USA Neeru Paharia , Arizona State University, USA Dominik Papies , University of Tübingen, Germany Sungho Park , Seoul National University, South Korea Young-Hoon Park , Cornell University, USA Joann Peck , University of Wisconsin–Madison, USA Marina Puzakova , Lehigh University, USA Anita Rao , Georgetown University, USA Rebecca Reczek , The Ohio State University, USA Scott Rick , University of Michigan, USA Gaia Rubera , Bocconi University, Italy Linda Court Salisbury , Boston College, USA Adriana Samper , Arizona State University, USA Amin Sayedi , University of Washington, USA Lisa Scheer , University of Missouri, USA Jaideep Sengupta , Hong Kong University of Science and Technology, Hong Kong Huanhuan Shi , Texas A&M University, USA Woochoel Shin , University of Florida, USA Andrey Simonov , Columbia University, USA Rosanna Smith , University of Illinois, USA Tatiana Sokolova , Tilburg University, Netherlands Mary Steffel , Northeastern University, USA Sarang Sunder , Indiana University, USA Courtney Szocs , Pennsylvania State University, USA Deborah Thompson , Georgetown University, USA Rima Touré-Tillery , Northwestern University, USA Remi Trudel , Boston University, USA Anna Tuchman , Northwestern University, USA Raluca Ursu , New York University, USA Ralf van der Lans , Hong Kong University of Science and Technology, Hong Kong J. Miguel Villas-Boas , University of California, Berkeley, USA Madhubalan Viswanathan , Loyola Marymount University, USA Xin (Shane) Wang , Virginia Tech, USA Caleb Warren , University of Arizona, USA Echo Wen Wan , The University of Hong Kong, Hong Kong Kelley Gullo Wight , Indiana University, USA Keith Wilcox , Texas A&M University, USA Elanor Williams , Washington University in St. Louis, USA Patti Williams , University of Pennsylvania, USA Kaitlin Woolley , Cornell University, USA Eugenia Wu , University of Pittsburgh, USA Stefan Wuyts , Pennsylvania State University, USA Sha Yang , University of Southern California, USA Song Yao , Washington University in St. Louis, USA Robert Zeithammer , University of California, Los Angeles, USA Min Zhao , Boston College, USA Bobby Zhou , University of Maryland, USA Chen Zhou , University of South Carolina, USA Yi Zhu , University of Minnesota, USA

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• Description
• Aims and Scope
• Editorial Board
• Abstracting / Indexing

Mission The Journal of Marketing Research ( JMR ) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.

Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

Click here to subscribe to the American Marketing Association Bundle, where you can gain access to all SAGE published AMA content! Learn more about JMR at AMA.org .

JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

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Official Publication of the Academy of Marketing Science

Editor-in-Chief: John Hulland, University of Georgia, USA

Editor: Mark Houston, Texas Christian University, USA

Co-Editor: Gaia Rubera, Bocconi University, Italy

Managing Editor: Laurie Marshall

JAMS Editorial Office: Email: [email protected]

Area Editors: Michael Ahearne, University of Houston, USA Dipayan Biswas, University of South Florida, USA Willy Bolander, Texas A&M University, USA Tonya Bradford,  University of California, Irvine, USA Michael Brady, Florida State University, USA Hai Che, University of California, Riverside, USA Darren Dahl, University of British Colombia, Canada Natasha Zhang Foutz, University of Virginia, USA Frank Germann, University of Notre Dame, USA Markus Giesler, York University, UK Yany Gregoire, HEC Montréal, Canada Dhruv Grewal, Babson College, USA Henrik Hagtvedt, Boston College, USA Rebecca Hamilton, Georgetown University, USA Colleen Harmeling, Florida State University, USA Kelly L. Haws, Vanderbilt University, USA Tomas Hult, Michigan State University, USA Shailendra P. Jain, University of Washington, USA Ram Janakiraman, North Carolina State University, USA Satish Jayachandran, University of South Carolina, USA Vamsi Kanuri, University of Notre Dame, USA Constantine S. Katsikeas, University of Leeds, UK Alok Kumar, University of Nebraska - Lincoln, USA V Kumar, Brock University, Canada Son K. Lam, University of Georgia, USA Ju-Yeon Lee, Iowa State University, USA Xueming Luo, Temple University, USA Brent McFerran, Simon Fraser University, Canada Martin Mende, Florida State University, USA Bulent Menguc, University of Leeds, UK Neil A. Morgan , Indiana University, USA Brian Murtha, University of Kentucky, USA Gergana Y. Nenkov , Boston College, USA Stephanie M. Noble, University of Tennessee, USA J. Andrew Petersen , Pennsylvania State University, USA Lopo Rego , Indiana University, USA Anne Roggeveen , Babson College, USA Cristel Russell, Pepperdine University, USA Hope Schau, University of Arizona, USA Lisa Scheer , University of Missouri, USA Maura L. Scott , Florida State University, USA Francesca Sotgiu, Vrije Universiteit Amsterdam, Netherlands Shrihari Sridhar , Texas A&M University, USA Raji Srinivasan , University of Texas at Austin, USA Courtney Szocs, Louisiana State University, USA Jenny van Doorn, University of Groningen, Netherlands Rajkumar Venkatesan , University of Virginia, USA Jing (Alice) Wang, University of Iowa, USA Xin (Shane) Wang, Virginia Tech, USA Martin Wetzels, EDHEC Business School, France Manjit S. Yadav , Texas A&M University, USA Jonathan Z. Zhang,  Colorado State University, USA

Editorial Review Board: Raj Agihotri, Iowa State University, USA Kusum Ailawadi, Dartmouth College, USA M. Billur Akdeniz, University of New Hampshire, USA Sascha Alavi, University of Bochum, Germany Kersi Antia, Western University, Canada Todd J. Arnold, Oklahoma State University, USA S. Arunachalam, Texas Tech University, USA Seigyoung Auh, Arizona State University, USA Barry J. Babin, Louisiana Tech University, USA Thomas L. Baker, University of Alabama, USA Ana Babic Rosario, University of Denver, USA Michael Barone, University of Louisville, USA Joshua T. Beck, University of Oregon, USA Neil Bendle, University of Georgia, USA Neeraj Bharadwaj, University of Tennessee, USA CB Bhattacharya, University of Pittsburgh, USA Xuemei Bian, University of Kent, UK Abhijit Biswas, Wayne State University, USA Christopher P. Blocker, Colorado State University, USA Abhishek Borah, INSEAD, France Douglas Bowman, Emory University, USA D. Eric Boyd, University of Central Florida, USA Els Breugelmans, Leuven University, Belgium Tonya Williams Bradford, University of California, Irvine, USA Tom J. Brown, Oklahoma State University, USA Zeynep Gürhan Canli, Koç University, Turkey François Carrillat,  HEC Montréal, Canada Brian R. Chabowski, University of Tulsa, USA Nawar Chaker, Louisiana State University, USA Anindita Chakravarty, University of Georgia, USA Deepa Chandrasekaran, University of Texas at San Antonio, USA Rajesh Chandy, London Business School, UK Sharmila C. Chatterjee, MIT Sloan School of Management, USA Amitava Chattopadhyay, INSEAD, France Hai Che, University of California, Riverside, USA Allan Chen, University of Kentucky, USA Pradeep Chintagunta, University of Chicago, USA Catherine Cole, University of Iowa, USA Bettina Cornwell, University of Oregon, USA Elizabeth Cowley, University of Sydney, USA Andrew Crecelius, Iowa State University, USA Victoria Crittenden, Babson College, USA Gopal Das, Indian Institute of Management, Bangalore, India Nebojsa S. Davcik, EM Normandie Business School, France Benét DeBerry-Spence, University of Illinois at Chicago, USA John Deighton, Harvard University, USA Kalpesh Kaushik Desai, University of Missouri - Kansas City, USA Claudiu Dimofte, San Diego State University, USA Maggie Chuoyan Dong, UNSW Business School, Australia Andreas Eggert, Freie Universität Berlin, Germany Tulin Erdem, New York University, USA Hui Feng, Iowa State University, USA O.C. Ferrell, Auburn University, USA Adam Finn, University of Alberta, Canada John B. Ford, Old Dominion University, USA Björn Frank, Waseda University, Japan Gary Frazier, University of Southern California, USA Shankar Ganesan, University of Notre Dame, USA Ina Garnefeld, University of Wuppertal, Germany Dinesh Gauri, Syracuse University,, USA Michael Giebelhausen, Cornell University, USA Ronald Goodstein, Georgetown University, USA Rich Gooner, University of Georgia, USA Yany Gregoire, HEC Montréal, Canada Dwayne D. Gremler, Bowling Green State University, USA Rajdeep Grewal, University of North Carolina, Chapel Hill, USA Flora F. Gu, Hong Kong Polytechnic University, Hong Kong Greg Gundlach, University of North Florida, USA Aditya Gupta, Texas State University, USA Johannes Habel, University of Houston, USA Rhonda Hadi, Oxford University, UK Michael Haenlein, ESCP Business School, France Zach Hall, Texas Christian University, USA Anne Hamby, Boise State University, USA Nathan Hartmann, University of South Florida, USA Diana Haytko, East Carolina University, USA Jan Heide, University of Wisconsin-Madison, USA Conor M. Henderson, University of Oregon, USA Kelly Hewett, University of Tennessee, USA Ronald Paul Hill, American University, USA Tanawat Hirunyawipada, University of Dayton, USA Bryan Hochstein,  University of Alabama, USA Christian Homburg, University of Mannheim, Germany Wayne Hoyer, University of Texas at Austin, USA Ming-Hui Huang, National Taiwan University, Taiwan Yanliu Huang, Drexel University, USA Gary K. Hunter, University of Mississippi, USA Michael Hutt, Arizona State University, USA Charles Ingene, University of Oklahoma, USA Elina Jaakkola, University of Turku, Finland Ram Janakiraman, University of South Carolina, USA Cheryl Burke Jarvis, Florida Atlantic University, USA Bernard Jaworski, Claremont Graduate University, USA Allison Johnson, University of Toronto, Canada Brett Josephson, George Mason University, USA P.K. Kannan, University of Maryland, USA Vamsi K. Kanuri, University of Miami, USA Hannah Kim, Rutgers University, USA Stephen K. Kim, Iowa State University, USA Scott Koslow, Macquarie University, Australia Nevena T. Koukova, Lehigh University, USA Irina Kozlenkova, Michigan State University, USA Raoul V. Kübler, ESSEC Business School, France Monika Kukar-Kinney, University of Richmond, USA Lien Lamey, University of Leuven, Belgium Ju-Yeon Lee, Iowa State University, USA Donald Lehmann, Columbia University, USA Gary L. Lilien, Pennsylvania State University, USA Yan Liu, Texas A&M University, USA Bryan A. Lukas, University of Manchester, UK   Donald J. Lund, The University of Alabama at Birmingham, USA Suzanne C. Makarem, Virginia Commonwealth University, USA Girish Mallapragada, Indiana University, USA Ashwin Malshe, University of Texas, USA Puneet Manchanda, University of Michigan, USA Murali K. Mantrala, University of Missouri - Columbia, USA Detelina Marinova, University of Missouri - Columbia, USA Greg W. Marshall, Rollins College, USA Ingrid M. Martin, California State University-Long Beach, USA Kelly D. Martin, Colorado State University, USA Charlotte H. Mason, University of Georgia, USA James G. Maxham III, University of Virginia, USA Ann L. McGill, University of Chicago, USA Robert Meyer, University of Pennsylvania, USA C. Fred Miao, The University of Texas at Arlington, USA Saurabh Mishra, McGill University, USA Carter Morgan, University of South Florida, USA Julie Guidry Moulard, Louisiana Tech University, USA Ryan Mullins, Clemson University, USA Janet Y. Murray, University of Missouri - St. Louis, USA Cheryl Nakata, University of North Carolina at Greensboro, USA Unnati Narang,  University of Illinois   at Urbana-Champaign, USA Scott Neslin, Dartmouth College, USA Ralitza Nikolaeva, University of St. Andrews, UK Charles Noble, University of Tennessee, USA Stephanie M. Noble, University of Tennessee, USA Patricia A. Norberg, Quinnipiac University, USA David Ortinau, University of South Florida, USA Kiran Pedada, University of Manitoba, Canada Brianna Paulich,  University of South Florida, USA Chris Pullig, Baylor University, USA Nandini Ramani, Texas A&M University, USA Martin Reimann, University of Arizona, USA Aric P. Rindfleisch, University of Illinois, USA Rishika Rishika, North Carolina State University, USA Stacey G. Robinson, University of Alabama, USA Marisabel Romero, University of Tennessee, USA Gretchen Ross, Texas Christian University, USA Subroto Roy, University of New Haven, USA Cristel Russell, Pepperdine University, USA Roland Rust, University of Maryland, USA Oliver J. Rutz, University of Washington, USA Ayalla Ruvio, Michigan State University, USA Saeed Samiee, University of Tulsa, USA Lisa K. Scheer, University of Missouri, USA Angeline Close Scheinbaum, Clemson University, USA Venkatesh Shankar, Texas A&M University, USA Amelesh Sharma, Texas A&M University, USA Piyush Sharma, Curtin University, Australia Jagdish N. Sheth, Emory University, USA Itamar Simonson, Stanford University, USA Jagdip Singh, Case Western Reserve University, USA Nancy J. Sirianni,  Texas State University, USA K. Sivakumar, Lehigh University, USA Rebecca J. Slotegraaf, Indiana University, USA Keith Smith,  Marketing Science Institute, USA Ashish Sood, University of California, Riverside, USA  Alina Sorescu, Texas A&M University, USA Francesca Sotgiu, Vrije Universiteit Amsterdam, Netherlands Jan-Benedict E.M. Steenkamp, University of North Carolina, USA Lena Steinhoff, University of Paderborn, Germany David W. Stewart, Loyola Marymount University, USA Sarang Sunder, Texas Christian University, USA Elina Tang, Northern Illinois University, USA Gerard Tellis, University of Southern California, USA Manoj Thomas, Cornell University, USA Carlos J. Torelli, University of Minnesota, USA Nita Umashankar, San Diego State University, USA Rajan Varadarajan, Texas A&M University, USA Stephen L. Vargo, University of Oklahoma, USA Kevin E. Voss, Oklahoma State University, USA Janet Wagner, University of Maryland, USA Tillmann Wagner, WHU – Otto Beisheim School of Management, Germany Xin (Shane) Wang, Virginia Tech, USA Nooshin L. Warren, University of Arizona, USA Scott Weaven, Griffith University, Australia  Hauke Wetzel, University of New South Wales, Australia Tiffany Barnett White, University of Illinois, USA Kimberly A. Whitler, University of Virginia, USA Michael Wiles, Arizona State University, USA Russell Winer, New York University, USA Karen Page Winterich, Pennsylvania State University, USA Stefan Worm, BI Norwegian Business School, Norway Stefan Wuyts, Koç University, Turkey Manjit S. Yadav, Texas A&M University, USA Zhiyong Yang, Miami University, Ohio, USA Hong Yuan, University of Oregon, USA Alex Zablah, University of Tennessee, USA Jonathan Z. Zhang, Colorado State University, USA Wei Zhang, Iowa State University, USA Xubing Zhang, Hong Kong Polytechnic University, Hong Kong Yinlong Zhang, University of Texas at San Antonio, USA AMS Contacts: Marianne Hooper, Louisiana Tech University, USA

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