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Reporter Cover Letter Example

Get more job offers and pick up more ideas for your cover letter with our free, editable Reporter cover letter example. Copy and paste this cover letter example for free or revise it in our intuitive cover letter creator.

Milan Šaržík — Certified Professional Résumé Writer

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Reporter Cover Letter Example (Full Text Version)

Tyra Ekberg

Dear Sir/Madam,

This email is in regards to my interest in applying for the Reporter job within Oslo Broadcasting Company, Inc. which has been posted and advertised on I am confident that my qualifications make me a perfect candidate for the role and I also believe that if given the opportunity, I would become a valuable addition to not only your team but the whole company.

First and foremost, I am a performance-driven and motivated individual possessing exceptional communication skills and the important ability to function well both independently and in deadline-driven team environments. At Danish Broadcasting Corporation, LLC, where I worked as a Reporter for more than five years, I was given the responsibility for performing detailed research, broadcasting news stories on-air, and hosting multiple programs, ensuring that the company's high standards were always fully met. On top of that, I interviewed guests, hosted various events, and built and maintained strategic relationships with sources and business partners. Throughout the years, I have demonstrated numerous times that I am a reliable professional and what is more, I won the Employee of the Month Award once for constantly executing perfect work.

Next, I am a native Swedish speaker with a proficiency in English and Norwegian and a basic knowledge of Chinese which has proved to be crucial numerous times throughout the years. Offering a bachelor's degree in Journalism and Mass Communication from the University College of Northern Denmark, I would appreciate the opportunity to come in for an interview to discuss the position in more detail in person. Please do not hesitate to contact me if you have any questions on my career history. I can be reached at 555-555-5555 or via email at [email protected]. Thank you for your time and consideration and I look forward to speaking with you in the near future.

Milan Šaržík — Certified Professional Résumé Writer

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Write a Winning Cover Letter for the Media Job You Want

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Starting a conversation with the person who may be your next boss begins with writing an effective media cover letter. Even experienced media professionals make critical errors, usually, by being in a rush to get their resume posted and thinking their video, audio or print clips are all that matter.

  • Difficulty: Easy
  • Time Required: 45 Minutes

Here's How

  • Start with the basics of applying for a media job. Call the station or publication to make sure the editor or news director still works there. Also, verify spellings and the company's address.
  • Double check your letter for typos and grammatical mistakes. A hiring manager may interpret any errors though you're a sloppy employee or not detail-oriented. Remember, you're in an industry where the details count. To an editor or news director, typos in a cover letter mean typos in their print or on-air products.
  • Grab attention with your first sentence or two. "I am interested in the reporter opening I saw posted on your station's website" is how most candidates will start their cover letter. Think of something different. Saying how much you "really want/need this job" is also a turnoff. If you didn't want the job, you wouldn't be applying. Put whatever is the most compelling reason you should be hired at the top of your letter. The editor or news director won't make it to the end if the beginning is boring.
  • Look at the content. Make sure you sell yourself with each paragraph. Decide which information is relevant to the company and eliminate the rest. For example, if you have 20 years in the business, there's no need to include awards you received in college. Add to the information the news director sees from your actual media resume . Avoid simply repeating it.
  • The most effective cover letters are also brief. To make sure yours is read, keep it less than one page and make good use of white space. Break up your letter into short paragraphs and don't be afraid to use bullet points or other visual aids to draw the eye to the most important points you want to make. The truth is, an editor or news director will likely only skim your letter. Skim it yourself to see what you pick up in less than 30 seconds. Rearrange sentences or paragraphs to improve your visual impact.

Tips for Writing Your Cover Letter

  • Customize each cover letter to the job description. The more you draw out the details from the ad, the more you look like the right candidate to fill the position.
  • Do your homework. Study the publication or station and use that information in your cover letter. For example, a TV station's big community outreach project could be a canned food drive at Christmas. Mention this in your cover letter to demonstrate that you know something about that particular media outlet. That alone won't get you the job but it sets you apart from all of the other candidates sending generic cover letters.
  • If you and your potential boss have a mutual acquaintance, mention that person as long as you're sure they would give you a good reference. The media business is a small world so use the people you've come in contact with over the years to help position yourself as a less risky job candidate than someone who's completely unknown to the editor or news director.
  • Include the best time to contact you. Media professionals work crazy hours. You may currently work on the night shift and aren't at your best to take a phone call from your next boss at 8 a.m.
  • Have a friend read your cover letter. A fresh set of eyes can catch errors you may have missed or clunky wording that distracts from your cover letter's power.

Review an Example

You can view a sample of a media job cover letter below, or download the template below.

Cover Letter Sample for a Media Job

Reva Reporter 1234 Beverly Avenue Nashville, TN 37027 000-123-4567

March 25, 2019

James Lewis News Director WXYZ 1234 Magnolia Avenue Nashville, TN 37027

Dear Mr. Lewis,

It was with both sadness and excitement that I learned from Sarah Connors that she will be retiring from her position at WXYZ. Sarah’s penetrating newscasts have long been as ubiquitous a part of my morning as coffee and my Nolensville Road work commute to WABC, where I am an award-winning news writer. Her voice and presence will be missed. However, I’m afraid I also couldn’t help cheering with excitement, since her departure means that you will now be looking for her replacement – and I am eager to step into her shoes.

During my five years at WABC, I’ve had the great opportunity to hone my “nose for news” and my copywriting skills – talents that will serve me well as I transition into my ultimate career goal of becoming a broadcast news anchor / reporter. Qualifications that I bring to the table include:

  • Repeated success being the first to learn about and break emerging news stories, including WABC’s coverage of the Harmony Music Studio arson and Mayor Barry’s resignation (the latter of which earned our news team an Emmy Award for “Best Newscast”).
  • Effectiveness coordinating high-profile community outreach projects, similar to your own Christmas canned food drive, such as our clothing drive for the homeless and our “News in the Schools” program.
  • Broadcast experience gained during substitute assignments for WABC’s regular anchors and as a student field reporter for the University of Tennessee’s WUTK-FM (“The Rock”).
  • A Bachelor of Science in Communication from the University of Tennessee’s School of Journalism and Electronic Media (emphasis: broadcast journalism).

Thank you for your time and consideration in reviewing this application; I would be grateful for the opportunity to meet with you for a personal interview, and will be calling the station in a few weeks to check up on the status of my candidacy.

Reva Reporter

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Cover letters: 4 tips to help you win the job

how to write a cover letter for reporter job

The internet has changed the way people apply for jobs in the television news business. No longer do candidates send news directors VHS tapes or DVDs of work examples via the postal service, instead they forward links to YouTube accounts. No longer do applicants go to the library to research TV stations, instead they search station web pages and peruse LinkedIn profiles.

Still, there are some tried and true elements to landing a TV news job that are timeless. One of the sometimes overlooked elements is the cover letter.

Dan Roseheim gives tips on what cover letters get his attention.

KPIX TV News Director Dan Rosenheim admits, when he’s looking to hire a reporter at his CBS station in San Francisco, the cover letter isn’t his most important criterion. “There are basically three dimensions that I look at in a candidate,” Rosenheim said. “One is their work record and resume, the second is the interview and the third is references.”

Still the cover letter does have value as a professional presentation tool. “A lot of stuff comes in unsolicited at times when I’m not necessarily looking,” Rosenheim said. “And that, in particular, is where a cover letter has an opportunity to pique my interest.”

Here are four tips Rosenheim suggests to make sure the cover letter helps win the job and doesn’t just end up tossed onto the “better luck next time” pile.

1. Don’t oversell. Candidates can say whatever they want in the cover letter, but don’t think the news director isn’t going to find out the truth, eventually. By reading the resume or calling the references, it’s not that hard to discover an applicant was a production assistant writing for the morning show and not the producer writing for the morning show.

Rosenheim recounts a recent experience he had with a candidate who oversold: “I got an application from somebody the other day who said, ‘I am a great reporter, I’ll make a difference for you. I’ve worked in Los Angeles, New York, for the network.’ And I looked [at the resume] and all those jobs were internships and apprenticeships. But from reading the cover letter it made it sound that they’d been the lead reporter at those stations.”

Rest assured, news directors who feel they’re being subjected to a bait and switch will move on to the next applicant.

This even applies to students looking for that first job. “Be transparent, be straightforward, be truthful,” Rosenheim said. “Don’t pretend you can do more.”

He suggests something like this: “My experience as an intern has given me invaluable experience that I now want to use as an entry-level reporter. Going to school in Professor Perez’s class has provided me with a great academic grounding and now it’s time for me to get my feet wet in the real world. And I’d love an entry level job where I could do some reporting.”

2. Be authentic. It’s only natural for applicants to lay it on a little heavy in the cover letter, pointing out why they are the right choice and everyone else isn’t. In fact, that’s kind of the point, right? A cover letter is designed to get the news director to pick the person who wrote it. But Rosenheim says self-promotion can go too far.

“The cover letter is an opportunity to get my attention, but it’s very tricky, because if it’s at all gimmicky or self-serving, it has the opposite effect,” Rosenheim said.

The KPIX news director is in search of authenticity. “You don’t get authenticity when somebody says: ‘You really want to hire me.’ I get letters that say, ‘You will be so happy that you hired me. I make news directors happy everywhere I go.’ Come on.”

Instead, Rosenheim prefers a more hard-nosed approach that avoids – let’s call it what it is – BSing the news director: “I’m an experienced journalist with a track record of breaking stories and I’d love to bring that to your station. I love San Francisco and I admire KPIX. You’re a place I’d really like to work.”

3. Be direct and get to the point. Rosenheim makes a connection between writing in the newsroom and writing the cover letter – the styles are similar.

“Most of what we write [for the newscast] is expository, it’s direct, it’s straightforward, it’s not fiction,” Rosenheim said. The same goes for the cover letter. “You want it to be short, but, just as when we promote a news story, we look for a nugget. Think of the sell. What’s your strength? What are you selling?”

Someone who can get to the point in the cover letter is also showing an ability to write a clear, tight 20-second voice over.

So what is the point of the cover letter? That’s Tip 4.

4. Give examples. All employers want to know what the candidate sitting across the table brings to the table. What is that person going to add to the enterprise? It may be the ability to cover all kinds of stories. Or perhaps she’s an expert in aviation, applying for a job in Houston covering the Johnson Space Center. Maybe he’s the ultimate number cruncher who can do government budget stories better than anyone else. Whatever it is, highlight it in the cover letter.

“Short, sweet and to the point,” Rosenheim said. For example: “I’m really good at coming up with original stories, here are three I’ve done in the last six months – bullet, bullet, bullet.”

Let the cover letter direct the news director’s attention toward what the candidate adds to the newsroom.

To be clear, the cover letter is not going to convince a news director to hire someone to fill a TV reporting position if the resume reel is unpolished (blue video and poor grammar) and the work history listed in the resume isn’t appropriate (trying to jump from, say, Macon to Manhattan). Still, job applicants should remember cover letters are another opportunity to persuade and to demonstrate the skills and expertise that might land the job.

“Why should I hire you and not someone else?” is the essential question Rosenheim asks himself when he’s got a job opening. “Some of it may be I like the way you look on tape,” he said. “But the cover letter is your opportunity to say ‘I can get you scoops,’ ‘I’m a self-starter,’ ‘I have great story ideas.’ That’s something I look for.”

Simon Perez is an assistant professor in the Broadcast and Digital Journalism Department at Syracuse University’s S.I. Newhouse School of Public Communications. Before teaching, he spent 25 years reporting for newspapers, magazines and TV stations across the United States and in Spain. In the summers of 2012, 2014 and 2015 he returned to his former job as reporter for KPIX TV in San Francisco. He has chronicled his newsroom experiences and the lessons he hopes to bring back to the classroom at .

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News Reporter Cover Letter Examples & Writing Tips

Use these News Reporter cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

how to write a cover letter for reporter job

Table Of Contents

  • News Reporter Example 1
  • News Reporter Example 2
  • News Reporter Example 3
  • Cover Letter Writing Tips

News reporters gather information about current events and issues to write news stories for their publication. They must be able to think on their feet, as they often have to interview sources and write stories on short notice.

To get a job as a news reporter, you need to have a strong portfolio of published work. In addition, you need to write a cover letter that demonstrates your skills and experience.

Check out the examples and tips below to learn how to write a news reporter cover letter that will help you get the job.

News Reporter Cover Letter Example 1

I am excited to be applying for the News Reporter position at the Daily Bugle. I have more than five years of experience as a journalist, and I am passionate about reporting the news accurately and fairly. I am intrigued by the opportunity to join an organization like the Daily Bugle, which is known for its commitment to quality journalism.

In my previous role at the Times-Picayune, I was responsible for covering the city government and politics beat. I was also the lead reporter on the paper’s investigative team. I have a proven track record of producing high-quality, award-winning journalism. In fact, my work at the Times-Picayune has been recognized by the Society of Professional Journalists, the Louisiana Press Association, and the Associated Press.

I am a highly motivated individual who is always looking for new ways to improve my skills as a journalist. I am excited to learn more about the News Reporter position at the Daily Bugle and to discuss how my qualifications would be a valuable addition to your team. Thank you for your time and consideration.

News Reporter Cover Letter Example 2

I am writing to apply for the open News Reporter position at your company. I am confident that I have the skills and qualifications that you are looking for, and I am eager to put my experience to work for your organization.

As a journalist with over three years of experience, I have a proven track record of delivering high-quality news stories that capture the attention of readers. I have a keen eye for detail and a knack for finding the most interesting stories to share with the public. My writing style is engaging and informative, and I am confident that I can produce content that will capture the attention of your audience.

In addition to my writing skills, I am also an experienced editor. I have a strong understanding of the editing process, and I am confident in my ability to correct errors, improve grammar, and make sure that all stories are accurate and error-free.

I am confident that I can be a valuable asset to your organization, and I look forward to the opportunity to discuss this position with you in further detail. Thank you for your time and consideration.

News Reporter Cover Letter Example 3

I am writing to express my interest in the reporter position that is currently available at your news station. I have been working as a reporter for the past three years, and I have gained extensive experience in this field. I have also worked with some of the best reporters in the business, and I have learned from them.

I have always had a passion for reporting, and I love being able to tell people about what’s happening in their world. I enjoy being able to inform people about what’s going on around them, and I feel like it’s my duty to do so. I also love being able to interact with people, and I feel like this job allows me to do that every day.

I have always been interested in journalism, and I have always wanted to be a reporter. My first job was at a small newspaper, but I quickly moved up the ranks and became one of the most experienced reporters there. I eventually left that paper to work for a bigger publication, where I was able to cover more important stories.

I am confident that my skills will make me an excellent addition to your team. I am also confident that my passion for reporting will allow me to fit right in with everyone else at your station. I am very excited about the opportunity to meet you in person and discuss my qualifications further.

Thank you for taking the time to consider me for this position. I look forward to hearing from you soon.

News Reporter Cover Letter Writing Tips

1. show your writing skills.

As a news reporter, you’ll be required to write stories on a daily basis. This means that you need to have excellent writing skills, as well as the ability to capture the attention of your readers.

In your cover letter, highlight a few examples of your best work. This can be anything from a feature article you wrote to a blog post that received a lot of attention. If you have any clips or published work, be sure to include them in your application.

2. Demonstrate your knowledge of the industry

In order to be a successful news reporter, you need to have a deep understanding of the industry you’re covering. This means being up-to-date on the latest news and trends, as well as having a strong network of sources.

In your cover letter, talk about a time when you had to quickly research and write a story on a tight deadline. Or, mention how you were able to get an exclusive interview with a high-profile source. Whatever you do, make sure to demonstrate your knowledge of the industry and how you’re always looking to learn more.

3. Show your passion for news

News reporters are always on the lookout for the next big story. They need to be passionate about news, and have the drive to keep learning about new topics.

4. Proofread your cover letter

Just like with any other position, it’s important to proofread your cover letter before submitting it. This will help you catch any mistakes in spelling or grammar, and gives you a chance to fix them before the hiring manager sees them.

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Freelance Reporter Cover Letter Example

Writing a cover letter for a freelance reporter position can be a daunting task. However, with the right approach, it is possible to create an effective letter that will help you stand out from the competition. In this blog post, we provide a comprehensive guide on how to write a freelance reporter cover letter, including tips on what to include and an example of a strong cover letter. Whether you are applying for a full-time or part-time position, this guide will help you create an outstanding cover letter that will help you land the job.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

how to write a cover letter for reporter job

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Freelance Reporter Cover Letter Sample

Dear [Hiring Manager],

I am writing to apply for the position of Freelance Reporter at [Company Name]. With my background in journalism and my strong writing skills, I believe I am well- suited for this role.

I have been a professional journalist for the past five years and during that time I have covered a variety of topics. Over the past two years, I have been working as a freelance reporter for [publication], writing about local news and events for a wide variety of audiences. I have been praised for my ability to conduct interviews and take photographs to supplement my stories.

In addition to my writing experience, I also have experience with multimedia reporting. I am able to produce videos and podcasts to accompany my articles. I am also knowledgeable in SEO and social media strategies, which I use to promote my stories and engage with readers.

I am confident that I have the skills and experience necessary to be successful in the role of Freelance Reporter. I am a hard worker who is driven to produce quality content. I look forward to the opportunity to discuss my qualifications in more detail with you.

Thank you for your time and consideration.

[Your Name]

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What should a Freelance Reporter cover letter include?

A well- crafted cover letter for a freelance reporter should include a number of key elements that demonstrate the applicant’s professional qualifications, writing skills, and ability to take on the responsibilities of the position. Additionally, the letter should emphasize the unique qualities and experiences that make the applicant an excellent candidate.

When crafting a freelance reporter cover letter, be sure to include the following elements:

  • A short introduction where you outline your interest in the job and explain why you are a great fit.
  • A summary of your relevant qualifications, such as your education and professional experience that demonstrate your ability to take on the duties of a freelance reporter.
  • A detailed description of any previous work you have done as a freelance reporter, including any publications and articles you have written.
  • Examples of your writing style, such as a portfolio of clips from your work, to demonstrate your ability to craft engaging and informative content.
  • Examples of how you can contribute to the organization, such as how you can help build their audience and reach.
  • An enthusiastic conclusion that reiterates your interest in the job and expresses your excitement to hear back from the organization.

By including all of these elements in your freelance reporter cover letter, you can demonstrate that you are a qualified and experienced professional that is ready to take on the responsibilities of the role.

Freelance Reporter Cover Letter Writing Tips

A freelance reporter cover letter is a document that plays a very important role in your job search. It is your first communication with a potential employer, and it should be written in a way that grabs their attention. Here are some tips to help you write an effective cover letter:-

  • Use a professional tone: Your cover letter should be written in a professional tone while still conveying your enthusiasm for the position and your excitement to work with the employer.
  • Highlight your relevant experience: Make sure to highlight any experience or training that is relevant to the position you are applying for.
  • Show enthusiasm: Your cover letter should let the employer know that you are passionate about the role and eager to learn more about the company.
  • Research the company: Research the company you are applying to and make sure to mention any facts or current projects that demonstrate your knowledge.
  • Tailor to the company: Try to tailor your cover letter specifically to the company you are applying to. Show them that you are familiar with their work and have a genuine interest in the position.
  • Proofread: It’s essential that you proofread your cover letter before submitting it. Try to have someone else read it over as well to make sure there are no mistakes.

By following these tips, you can make sure your freelance reporter cover letter stands out and gives you the best chance of getting the job. Good luck!

Common mistakes to avoid when writing Freelance Reporter Cover letter

A freelance reporter must be aware of the nuances of applying for jobs and what to include in a cover letter. Here are some common mistakes to avoid when writing a freelance reporter cover letter:

  • Not properly addressing the hiring manager: It is important to customize your cover letter and make sure to address the hiring manager directly. This will demonstrate that you have taken the time to research the company and that you are genuinely interested in the role.
  • Not tailoring the letter to the job specifications: Every job is different and it is important to tailor your cover letter to the job you are applying for. Outline how your skills and experience relate to the job requirements.
  • Not demonstrating enthusiasm: It is important to demonstrate enthusiasm for the job and show that you are passionate about the opportunity.
  • Not proofreading: No matter how experienced you are, it is important to take the time to proofread your cover letter for spelling and grammar mistakes.
  • Not keeping it concise: The cover letter should be no longer than one page and should focus on the key points.
  • Not including relevant information: Employment history, education and qualifications should be included in the cover letter. It is also important to include any awards, accolades and certifications.

By avoiding these common mistakes, you can make sure your freelance reporter cover letter stands out from the competition.

Key takeaways

A cover letter is a critical part of any freelance reporter’s job application. It is an opportunity to make a good first impression and set yourself apart from the competition. Here are some key takeaways for writing an impressive freelance reporter cover letter:

  • Introduce yourself: Start your cover letter with an introduction that focuses on your professional experience and skills.
  • Make a connection: Make sure that you highlight how your skills and experience are a perfect fit for the job you’re applying for.
  • Show enthusiasm: It’s important to show that you’re excited about the opportunity.
  • Keep it brief: Make sure your cover letter is no longer than one page.
  • Proofread: Check for errors and typos before submitting.
  • Follow up: Make sure to follow up after submitting your application.

By following these key takeaways, you’ll be well on your way to writing an impressive freelance reporter cover letter that will help you stand out from the crowd. Good luck!

Frequently Asked Questions

Writing a cover letter for a freelance reporter position can be a daunting task, especially if you have no previous experience in the field. It’s important to remember that a cover letter is the first impression you make on a potential employer, so you want to make sure it’s polished and professional. Here are some tips for writing an effective cover letter for a freelance reporter job, no matter your level of experience.

1. How do I write a cover letter for an Freelance Reporter job with no experience?

If you don’t have any direct experience in the field, it’s important to emphasize the skills and qualities you do have that are relevant to the job. Highlight your writing skills, ability to work with tight deadlines, and research abilities. Emphasize your passion and enthusiasm for the industry, and back it up with examples of any published pieces you’ve created.

2. How do I write a cover letter for an Freelance Reporter job experience?

If you have previous experience as a freelance reporter, your cover letter should focus on highlighting your accomplishments and the impact you had on previous employers. Mention key stories you covered, and how you went above and beyond in reporting them. Highlight any awards or recognition you’ve received for your work.

3. How can I highlight my accomplishments in Freelance Reporter cover letter?

When highlighting your accomplishments, focus on the key skills you used and how you applied them in different scenarios. For example, if you covered a breaking news story, talk about how you conducted research and gathered the necessary information to report the story accurately and quickly. If you interviewed a high profile person, explain how you handled the interview, the questions you asked, and the insight and perspective you gained.

4. What is a good cover letter for an Freelance Reporter?

A good cover letter for a freelance reporter position should be concise, yet still provide enough information to demonstrate your writing and reporting skills. Be sure to include relevant information about your experience and accomplishments, and tie it all together with a brief but enthusiastic conclusion. Above all, make sure to read your letter over carefully and get someone else to proofread it too – you want to make sure everything is perfect before submitting your application!

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

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how to write a cover letter for reporter job

how to write a cover letter for reporter job

How to Write a Cover Letter: Tips for 2024 Job Seekers

Ash ayvar de alcaraz.

As a dedicated Career Strategist, Ash’s mission is to empower individuals to discover their strengths, land their ideal roles, and thrive in an inclusive and diverse community. - Fact-Checking Standards's mission is to provide job seekers and career changers with accurate and reliable information to help them find their ideal career path. Our team meticulously verifies all content before publishing to ensure it meets the highest quality standards. We have stringent guidelines for our writers to ensure all articles have an open, considerate, and inclusive tone that respects individuals at all stages of their career journey. Plagiarism is never acceptable under any circumstances.

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In this article

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Whether you’re a seasoned professional or attempting to land your first job, the importance of a well-crafted, personable cover letter cannot be understated. With your resume, a cover letter is your one chance to persuade employers why you deserve to move forward in the hiring process, so you want to make it count. 

As leaders in career strategy, we’ll show you how to write a cover letter fit for today’s job market , from tailoring your message for the role to common mistakes you should avoid. We’ll explain how to use your cover letter as a powerful tool that catches the recruiter’s attention, ultimately opening doors to exciting new career opportunities. 

The Importance of Cover Letters in 2024

Everyone knows that the job market is in a constant state of fluctuation, but cover letters are just as relevant (if not more so) than ever before. Job postings can receive hundreds of applications, and many recruiters use pre-screening tools to quickly assess who deserves to move forward and who to disregard—before they manually read a single application. 

As a result, it’s essential to keep the following considerations in mind when you go to write your cover letter: 

Evolving Role of Cover Letters in Job Applications

Cover letters aren’t just introductory notes; they complement your resume and act as a personal narrative about what you’ll bring to the table as a new hire. While a resume outlines your qualifications, professional history, and achievements, the cover letter brings them to life. 

It aligns your skills and aspirations with the company’s culture, which can make your application more memorable and impactful. Moreover, a cover letter offers insights into your personality and work ethic, allowing you to explain how your experiences make you an ideal candidate for the role beyond what your resume can capture. 

Analyzing Cover Letter Trends for 2024

In 2024, there’s a growing emphasis on digital proficiency, the ability to work remotely and independently, and soft skills like adaptability and emotional intelligence. Depending on the industry and role, you want to ensure you understand what the employer values and must have in a new hire, as these factors can significantly influence whether or not you move forward in the hiring process. 

Additionally, many recruiters now use Applicant Tracking Systems (ATS) to automatically scan and sort job applications based on specific criteria, such as keywords, skills, former employers, or educational backgrounds. Since an ATS might initially assess your cover letter and resume, you should include relevant keywords from the job description to increase the chances of your application reaching a human recruiter. 

Structuring Your Cover Letter

A well-structured cover letter isn’t just about the content but how you present your professional story. You want to ensure your cover letter is concise, coherent, and highlights the most relevant aspects of your candidacy, which involves the following: 

Essential Components of an Effective Cover Letter

While you should try to determine what the company and recruiter look for in a cover letter, you should include several components to align with industry standards: 

  • Header: Include your contact information, the date, and the employer’s contact details in the cover letter heading. 
  • Salutation: Address the hiring manager or recruiter by name if possible. 
  • Opening Statement: Start with a compelling and engaging introduction that captures the reader’s attention and clearly states your purpose. 
  • Body Paragraphs: Use the body of your cover letter to detail your experiences and skills most valuable to the job. This section should align your background with the job requirements and demonstrate why you’re an ideal candidate. 
  • Company-Specific Content: Throughout your cover letter, show that you’re familiar with the company and know how your skills can benefit them. 
  • Closing Statement: Conclude by expressing your enthusiasm for the role and the possibility of an interview. 
  • Signature: End with a professional closing and your name. 

If you can articulate these components clearly and concisely (up to a one-page document), you’ll show potential employers what sets you apart from the other candidates and, hopefully, move forward in the hiring process. You might also consider researching professional cover letter templates to align with current standards.

Tailoring the Content to the Job and Company

Before you write your cover letter, think about how to customize it for the specific role and organization. This starts with reading and analyzing the job description, considering how your existing skills and experiences fit the requirements listed. Use similar language and keywords to show why you’re a clear fit, which demonstrates your suitability for the role and attention to detail. 

You should also research their website, explore their social media presence, and catch up on any recent news or achievements to gather insights you can incorporate into your cover letter. Mentioning specific aspects of the company’s culture that resonate with your background signifies you’re a great candidate for the job, so try to familiarize yourself with the organization as much as possible. 

Showcasing Your Strengths and Achievements 

Since you’re trying to convince the recruiter but have limited space in your cover letter, you want to emphasize the professional strengths and achievements that make you the best fit for the job. You can start with these strategies to showcase your advantages effectively: 

Highlighting Your Unique Qualifications 

While you write or touch up your resume, reflect on your past experiences and pick out skills the recruiter will likely value. Think about what sets you apart from other candidates, whether that’s a combination of technical skills, soft skills, leadership experiences, or problem-solving abilities. 

Whenever possible, quantify your achievements and provide evidence. For example, if you increased sales or efficiency, specify by the percentage or use numerical indicators, such as how much you saved in operating costs. Likewise, use specific and tangible examples that prove your capabilities, such as a successful project you led or a challenging problem you solved. 

Connecting Your Experiences to the Job Requirements

It’s crucial to connect your past experiences and professional history directly to the job you’re applying for. This shows the employer that you understand the role and have assessed your own experiences in relation to it. Then, go a step further and demonstrate how you can add value to the company. 

For instance, you can discuss how your unique skills will address the company’s current challenges or contribute to its future goals. Show them that you’re not just looking for any job, but specifically the role they’re offering, and that you have the skills and ambitions to excel in it. 

Engaging Writing Techniques for Cover Letters

After researching the role and knowing what you’ll discuss in your cover letter, you’re ready to start writing. Here are some valuable writing insights and an overview of what to avoid: 

Crafting a Narrative That Engages the Reader

At the end of the day, a cover letter is just that: a letter. It should come across like it was written by you and have a distinct voice , leaning more toward a personal narrative. Be personable and share specific instances where your skills made a difference, focusing on challenges, actions, and results. Moreover, use descriptive language to paint a clear picture of situations you’ve handled. 

In essence, you want to write a compelling story that resonates with the reader. Don’t be afraid to experiment with the tone, share personal insights, or include a bit about your passions related to the industry while keeping it professional and concise. 

Avoiding Common Mistakes and Clichés

When writing a cover letter, it’s important to avoid common pitfalls that can diminish its effectiveness. These include the following mistakes and clichés: 

  • Overused Phrases: Labels like “team player,” “hard worker,” or “self-starter” are so commonly used that they lose meaning and fail to differentiate you. 
  • Vague Statements: Generalizations like “I’m good at all parts of the job” lack credibility and can seem disingenuous. 
  • Negative Language: Refrain from any negativity when discussing past employers or experiences. 
  • Repeating Your Resume: Don’t just summarize your resume; offer new insights. 
  • Long Length: Keep your cover letter concise and free from long sentences or paragraphs—the goal is to make it easy to scan and digest. 
  • Jargon or Technical Language: While you can sound familiar with the industry and use some lingo, try to keep your language clear and accessible in case the recruiter isn’t as familiar with your line of work. 
  • Generic Salutations: Be creative and refrain from saying something like “To Whom It May Concern” or “Dear Sir/Madam.” 

In addition, always proofread your cover letter to catch any grammatical errors or typos, as these can create an impression of carelessness. You might also consider asking a trusted colleague, friend, or family member to review your cover letter before submitting, especially to ensure it reads well and reflects your intentions. 

Advanced Tips for Cover Letter Success 

Now that you’ve got the basics of cover letter writing down, here are some insider tips to make your submission shine: 

Leveraging Digital Tools, Platforms, and Cover Letter Templates

In 2024, you can take advantage of several online tools and platforms to enhance your cover letter. For example, you can find paid and free cover letter templates , which can provide a strong foundation while allowing you to customize them to reflect your personal brand. While you don’t need an over-the-top template, you want it to catch their attention and have clear organization that makes it easy to read. 

You might also consider researching cover letter examples or a modern cover letter template, especially ones shared by other professionals in a similar role and field. Likewise, you might even find a free cover letter template matching the organization or industry you're interested in.

Additionally, consider including links to your digital portfolio, LinkedIn profile, or any other resource that gives employers a direct avenue to view your broader work and achievements. These are especially helpful to further demonstrate your credibility and ensure the recruiter gets the complete picture of everything you’ll bring to the role. 

Following Up After Submitting Your Application

After you submit your application, be ready to follow up if needed, typically a week or two post-submission. However, the job application might indicate when you’re supposed to hear back, so follow this timeframe before reaching out (if provided).

When you send a follow-up note, you want to keep your message polite, concise, and professional. Briefly restate your interest in the position and why you believe you’re a good fit. At the end, thank the recruiter or hiring manager for considering your application. 

How Can Help You Write Your Cover Letter

While you’re more than capable of writing your own cover letter, is another excellent resource to gather ideas and refine your approach. Here’s how: 

Advanced Career Testing

Our career test is built with cutting-edge AI and machine learning technology that dives deep into your core values, work personality, compatible job paths, and more to give you an accurate picture of what it takes to find your dream job . By taking our career test, you can quickly gather insights about your strengths and what you should include in your cover letter.

Professional Career Coaching

After taking our career test, we can connect you with one of our expert career coaches who can walk you through the process of writing cover letters. They can help you develop a plan, recommend the best cover letter template, and review your letter to ensure it illustrates what a recruiter wants to know. Moreover, a career coach can help you gauge whether or not it’s appropriate to follow up and, if so, what you might say when you do. 

Final Thoughts

Overall, writing a good cover letter in 2024 requires a blend of personalization, clarity, and strategy. Always tailor your cover letter to the specific role and organization you’re applying to, and lean on your unique strengths and achievements that demonstrate your expertise. With these insights, you’re well-equipped to create a cover that stands out and paves the way for a better role. For further support, we encourage you to explore all of the resources offers, from our support guides to our career test. 

Professional Cover Letter Template

We’ve created a professional cover template that works for most roles, industries, and companies. You can use it as a starting point, but remember to adapt and personalize it accordingly, as you don’t want to submit a generic cover letter. 

Address | Telephone | Email | LinkedIn Profile/Digital Portolio

Street Address City, ST ZIP Code

Dear [Employer's/Hiring Manager’s/Recruiter’s Name],

Brief and Compelling Introduction:

Begin with a brief introduction about who you are and the position you are applying for. Mention how you learned about the opportunity and express your enthusiasm for the role and the company.

Body Paragraph 1 - Your Experience and Skills:

In this paragraph, highlight your relevant experience and skills. Be specific about your achievements and how they relate to the key requirements of the job. Use metrics and examples where possible to demonstrate your impact in previous roles. Keep it concise and easily scannable.

Body Paragraph 2 - Alignment with Company Values:

Discuss why you are a good fit for the company culture. Reference specific aspects of the company’s mission, values, or projects that resonate with you. Explain how your personal values and professional approach align with the company’s ethos. Discuss your familiarity with the company’s goals and how you believe you can make a positive impact.  Keep it concise and easily scannable.

Brief Conclusion:

Conclude by reiterating your interest in the role and the value you can bring to the team. Mention that you have attached your resume for further details (if applicable). State that you are looking forward to the opportunity to discuss your application in further detail.

[Your Name]

Note: The headers in bold are for reference and shouldn’t be included in your cover letter.

About the author:

Ash Ayvar De Alcaraz is a committed Career Strategist, driven by her purpose to serve others. With a diverse background in education and startups, she brings a wealth of experience to her roles at Pathrise and Hired. Ash supports individuals in identifying their strengths and securing their ideal roles. Her commitment to diverse and low-income individuals is unwavering, and she’s deeply passionate about building an inclusive community. Ash’s work is fueled by her curiosity and a desire to be the mentor she once needed, making her a beacon in her field.

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6 Cover Letter Introductions to Make a Great First Impression

The intro of your cover letter may be the hardest part. Here's are some ways to start off on the right foot.

By Katie Duncan Posted on January 5, 2022

illustrated graphic depicting hands submitting resumes on computer

Oftentimes, the hardest part of writing is simply getting started. This is especially true for crafting cover letters. With the pressure to impress, prove yourself as a worthy candidate, and set yourself apart from other applicants, it can feel like a lot is hanging on your cover letter introduction.

how to write a cover letter for reporter job

In this article, we’ll break down:

What is the purpose of a cover letter, what should you include in your cover letter, how to write a cover letter introduction, tips for crafting a strong cover letter.

A cover letter is a one-page document that employers often request alongside a resume. Cover letters recap your professional experience and background. It’s also your opportunity to tell employers about your passions, motivation, and enthusiasm for the position that you’re applying for.

The main goal of a cover letter is to grab the hiring manager’s attention. Chances are, they have a pile of resumes to sort through, so it’s important to take time to make your cover letter stand out.  A 2021 survey from ResumeLab showed that 83% of hiring decision-makers say that a great cover letter could convince them to schedule an interview with an applicant— even if the applicant’s resume doesn’t stand out alone.

Cover letter format

In general, a cover letter should include the following:

  • Contact information: Include relevant contact information at the top of your cover letter, including your name, phone number, and email address.
  • Greeting : Begin with a brief greeting to the hiring manager. If you know their name or can find it online, address them by name. If not, you can use a generic greeting such as “Dear Hiring Manager” or “To whom it may concern”.
  • Introduction : We’ll talk more about the introduction below, but know that this section is where you’ll make your first impression! 
  • Your qualifications and experience : In the body of your cover letter, you’ll want to talk about your qualifications and experience. Be sure to cater this to the role you’re applying for. You want to really highlight qualifications that match what they are looking for in the job description.
  • Your goals, passion, or motivation : It’s also important to briefly mention your goals, passions, or motivations for your line of work. This shows employers that you are enthusiastic about the work that you do and are excited to bring that gusto to their position.
  • Conclusion : Wrap up your cover letter with a hopeful sentence thanking the employer for taking the time to consider your application. 
  • Closing and signature : End your cover letter with a professional closing such as “Sincerely,” and your name. If submitting a hard copy, leave room for your signature.

RELATED : Resumes 101: What to Put on Your Resume

Fortunately, there’s no one right way to approach a cover letter introduction. While you should be sure to include the information that we mentioned above, they are an opportunity to let your personality shine. 

Hiring managers and recruiters can spot a pre-written cover letter a mile away, so stay away from templates where you simply fill in the blank. Instead, take time to craft a custom letter for the position that you are applying for. 

1. Share your passion.

Do you have a burning passion for the work that you do? Showcase that right off the bat in your introduction. This is a great option if you don’t have a lot of job experience , as it gives you an opportunity to show enthusiasm for what you can accomplish rather than what you’ve already done.

“ As a child, well-meaning adults would ask me what I wanted to be when I grew up. My answer changed every time, but I soon found a common denominator in my answers— I  wanted to help people. As a nurse, this passion to help people fuels me every day. It has driven me to create a student health clinic at my university, volunteer weekly at my local children’s hospital, and pursue two extra-curricular research projects as an undergrad.” 

2. Showcase your humor or creativity.

This option may not be for all careers or positions, but if the role you’re applying for calls for creativity or a good sense of humor (such as a content writer or social media marketing manager), showcase your skills in your cover letter introduction. Tell a story or share an anecdote that demonstrates your creative flare.

“ Organizational skills? Check. My spreadsheets have spreadsheets. An eye for detail? Check. I once noticed a missing Oxford comma on a museum display while a T-rex was ominously standing over me. Humor and creativity? Check. In fourth grade, I wrote and directed a Christmas play that made Great Uncle Calvin laugh— and he doesn’t laugh. Ever.”

3. Highlight a major accomplishment.

While you’ll cover the basics in your resume, you may not have room to hit on all of your major accomplishments. If you have some quantifiable achievements to share, you can use them to hook the recruiter in your cover letter.

“ As a content creator, I strive to put the questions of our audience first. This belief has led me to grow our audience 250% over the past two years and produce three viral videos that resulted in $105k in sales. I believe that I can do this— and more— as the Associate Content Creator for Company ABC.”

4. Make a personal connection with a mutual contact.

If a former colleague or friend that works at the company referred you to this job, mentioning them in the cover letter can be a great way to make an instant connection. 

“ I’m thrilled to apply to be the Marketing Manager at Company ABC. My former colleague, James Smith, recommended the position to me and felt that I could be a great addition to your marketing team.”

5. Share your guiding principles and beliefs. 

Do you have a personal code that guides you in your career? A belief statement can give employers insight into what drives you day-to-day. Be sure that these principles are your own and not a rip-off of their own mission statement or core values.

“ In my ten years in retail manager roles, I have used the following guiding principle in my day-to-day life: make customers happy by putting employees first. When my employees are at their best, we are able to serve customers with positivity and enthusiasm. I believe that Company ABC could benefit from my managerial style.”

6. Show you’ve done your research and why you love the company.

Recruiters and hiring managers love when job candidates have done their research on the company. It shows that you’ve taken initiative, are eager to be a part of their team, and care about what the company does.

“I was thrilled to learn about this open position at Company ABC, as I’ve been following (and using) the MyHelper app since 2013. I am especially excited about the upcoming launch of your newest product— both as a user and because I believe that I could be a valuable addition to your team as you prepare to take it to market.” 

RELATED: Prep for the Job You Want: What to Bring to an Interview

Keep the following points in mind when writing your cover letter.

1. Write (or at least edit) your cover letter for each job that you apply to.

If you’re applying for multiple jobs, don’t submit the exact cover letter for each job. Generic cover letters are easy to spot. Take the time to customize each letter. This will show recruiters that you’ve done your research, are passionate about their company, and really want this job— not just any job. 

2. Don’t restate what’s on your resume. 

There’s no sense in filling up valuable space in your cover letter with what’s already on your resume. Instead, use the space to connect dots, emphasize your value, and convey enthusiasm for the position. 

3. Don’t apologize for skills that you don’t have. 

Don’t draw attention to skills that you are lacking. Use any shortcomings as an opportunity to convey positive attributes. For example, don’t say you aren’t familiar with the software that the company uses. Instead, you can describe how you are a quick learner that is excited to learn their processes.

Finding the right job

Writing a cover letter introduction can be hard, but applying to a job you’re passionate about can make the task a little easier.

Here at JobSage, we’re setting out to build an employer review site around things that matter most to jobseekers— inclusion, growth, purpose, feedback, flexibility, and compensation. We want to help you find the right employer by getting answers to the questions you care about. Join JobSage for guidance in your job search or to leave a review for your current employer to create a more open, transparent conversation in and around the workplace.

More content you may find helpful:

  • What to Say in a Salary Negotiation Email
  • Ask a Recruiter: What is the best resume format?
  • Study: Over 3 in 5 Are Hiding Something from Their Employer
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  • Undergraduate Students
  • Online Students
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  • Create a Resume / Cover Letter
  • Expand Your Network / Mentor
  • Explore Your Interests / Self Assessment
  • Negotiate an Offer
  • Prepare for an Interview
  • Prepare for Graduate School
  • Search for a Job / Internship
  • CareerBound
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  • General Management
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  • Integrated Business & Engineering
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Cover Letter Creation Guide

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A cover letter can be a valuable tool to provide additional context to your application beyond what you can provide in your resume. For example, you might include why you are interested in working in the industry, organization, or that particular role. A well-written cover letter can help to demonstrate your fit for the role.


  • Briefly introduce yourself (“I am a graduate student at Purdue University’s Daniels School of Business interested in…”).
  • Do not include your name; it is obvious who you are because you will sign the letter.
  • State the position for which you are applying, including position number if available and exact title.
  • Indicate where you learned of the opportunity or what prompted you to write.
  • If you are trying to set up an informational meeting to learn about the organization or trends in the field, state that you would appreciate an opportunity to talk with an organization representative about these issues.
  • Transition to the second paragraph with a closing sentence that may reference what qualifies you for the position, what intrigues you about the company and/or how you fit with company goals.


  • Make a concise and focused case for how your experience, interests and skills fit the employer’s needs.
  • Thoroughly research the company or organization and position description.
  • Identify key words within the position description — skills and requirements — that will help you match the position and organization to your background and experiences.
  • Avoid merely reciting your resume but provide enough interest for the reader to want to examine your resume for detailed information on your experiences.
  • Emphasize contributions you can make to the position and why it is in the employer’s interest to hire you.
  • Do not emphasize what you will get from the position or organization.


  • Thank the individual for considering you as an applicant.
  • Provide contact information (typically both email and cell phone) even if shown in the header or at the bottom.
  • Demonstrate initiative by stating that you will contact the individual within a specific time period (“I will contact you the week of…to discuss the potential opportunity to interview, answer any questions he/she might have, or discuss the position in greater depth”).
  • Include closing sentence to express enthusiasm for company/position and that you look forward to speaking with this individual.


  • Shows no knowledge of company
  • Addressed to the wrong person or company
  • Spelling, grammar, punctuation errors
  • Passive voice and/or awkward language
  • Overly aggressive, boastful, presumptuous
  • Self-centered rather than employer-centered
  • Looks unprofessional and/or informal
  • Merely repeats content from resume
  • Too short — no value added
  • Too long — won’t get read

The  Online Writing Lab  (OWL) at Purdue University houses writing resources and instructional materials, and provides its services at no cost.

Marie Claire US

Marie Claire US

How to Use AI to Land Your Next Job

Posted: November 2, 2023 | Last updated: November 2, 2023

From writing a recipe with the ingredients in your fridge to drafting a maid of honor speech, there are hundreds of creative ways you can use artificial intelligence (AI) to save time in your personal life. But AI can also be used responsibly in your professional life, from drafting emails and marketing copy to automating simple tasks so you have more time to focus on high-level work. And AI isn’t just helpful on the job—it can also help you land a new job. Here’s how to use AI to streamline every step of your job search.

Optimize Your Resumé

AI, in a nutshell, combines computer science and robust data analytics to enable, speed and amplify problem-solving. Most recruiters use applicant tracking systems to manage the hiring process. Instead of reviewing each application for an open role, they can have the system scan all the resumes for keywords and phrases from the job description so they only have to review candidates who are likely to be qualified for the job. The best way to ensure that a recruiter sees your resume is to include the right keywords and phrases. Luckily, AI makes that easier.

Bridget Lohrius, founder of the female-focused career coaching firm Sandwina, recommends using the free AI tool Jobscan to tailor your resume to each job. “Their free scanner tool enables users to upload their resume and a job description to evaluate your match rate. Once the AI-powered assessment is complete, the tool generates recommendations for optimization. It's intuitive and actionable,” she says. 

Write a Compelling Cover Letter

Although it takes a recruiter seconds to skim a cover letter, everyone who has applied to a job knows that it can take much longer to write one. Resist the urge to forgo a cover letter or send the same template to every job. Your cover letter is a great opportunity to stand out from other candidates and show that you’ve done your homework and that you’re excited about the role. AI can help you write a customized cover letter faster. 

Lohrius recommends the cover letter feature on the AI tool ResumeGenius. “It takes the user through a series of questions to customize the cover letter, making the process simple and straightforward. Once the questionnaire is completed, you add some personal information and a bit about the job you're applying for, and the cover letter builder gets to work, creating a solid letter that you can then customize to sound like you and sell you,” she says. 

Polish Your LinkedIn Profile

As anyone who has googled someone before a first date knows, your LinkedIn profile is often one of the top search results. Hiring managers are likely to check your LinkedIn profile before deciding to schedule an interview. Plus, recruiters use LinkedIn to fill open positions every day.

Catherine Fisher, career expert at LinkedIn and author of the newsletter Career Companion, says that job searchers with compelling “headline” and “about” sections land nearly twice as many job opportunities. Wondering what to write? LinkedIn’s new AI tools will suggest engaging descriptions based on your current profile and all you need to do is customize them to make sure they accurately reflect your experience and sound like you. 

Use your “skills” and work experience sections of your profile to show off what you know and the impact you’ve made. “Ensure you showcase your skills on your profile with the context that shows how you used them. For example, if you are a part of the PTA and helped organize a fundraiser, note what you did specifically, like coordinating with vendors and promoting the event,” says Fisher. 

Strengthen Your Skills

As you’re reading through dozens of job descriptions, you’re likely to see hard and soft skills you need. Make a list of the most common and crucial skills and focus on upskilling, AKA being proactive and taking the initiative to learn the skills you need to advance your career. 

Fisher suggests scrolling through the vast catalogue of LinkedIn Learning classes to learn the skills that will help you get ahead. Looking for more skills to learn? You can type in your current and intended job title to find additional classes. 

Ace Your Job Interviews 

You no longer have to ask a friend or relative to do a mock interview; you can use AI to practice common questions and get instant feedback. Fisher recommends using LinkedIn’s Interview Prep AI tool. You can film your response to both common and role-specific interview questions and get feedback on your delivery, including suggestions on pacing, tone, and removing filler words. You can also give similar tools like Yoodli’s AI Interview Coach, Google’s Interivew Warmup, and Huru a try.

Arguably the most popular AI chatbot is ChatGPT. With more than 100 million monthly active users, it is the fastest-growing consumer app in history, according to a UBS study. You can also use ChatGPT to prepare for a job interview. Lohrius recommends uploading the job description and asking the tool to provide interview questions you’re likely to be asked and advice for answering each question. After you nail the interview, she suggests using ChatGPT to draft your thank-you email–another formality you should never skip. While the draft can get you started, make sure to personalize the note by mentioning something you discussed in the interview and why you’re excited about working with the company.

Use Your Network

When it comes to landing a job, it’s what you know and who you know. Use LinkedIn to find people in your network who work at your target companies. If you don’t have any first-degree connections, look for second-degree connections and people who may want to help like people who went to your college or high school. 

Fisher recommends using LinkedIn’s new AI-personalized writing suggestions to write your messages. As with all AI-generated messages, “Just be sure to review, tweak, and edit all content created with AI assistance to make sure it still reflects your voice. AI will help you with your first, not final draft,” she says.

 How to Use AI to Land Your Next Job

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