Do Your Students Know How to Analyze a Case—Really?

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J ust as actors, athletes, and musicians spend thousands of hours practicing their craft, business students benefit from practicing their critical-thinking and decision-making skills. Students, however, often have limited exposure to real-world problem-solving scenarios; they need more opportunities to practice tackling tough business problems and deciding on—and executing—the best solutions.

To ensure students have ample opportunity to develop these critical-thinking and decision-making skills, we believe business faculty should shift from teaching mostly principles and ideas to mostly applications and practices. And in doing so, they should emphasize the case method, which simulates real-world management challenges and opportunities for students.

To help educators facilitate this shift and help students get the most out of case-based learning, we have developed a framework for analyzing cases. We call it PACADI (Problem, Alternatives, Criteria, Analysis, Decision, Implementation); it can improve learning outcomes by helping students better solve and analyze business problems, make decisions, and develop and implement strategy. Here, we’ll explain why we developed this framework, how it works, and what makes it an effective learning tool.

The Case for Cases: Helping Students Think Critically

Business students must develop critical-thinking and analytical skills, which are essential to their ability to make good decisions in functional areas such as marketing, finance, operations, and information technology, as well as to understand the relationships among these functions. For example, the decisions a marketing manager must make include strategic planning (segments, products, and channels); execution (digital messaging, media, branding, budgets, and pricing); and operations (integrated communications and technologies), as well as how to implement decisions across functional areas.

Faculty can use many types of cases to help students develop these skills. These include the prototypical “paper cases”; live cases , which feature guest lecturers such as entrepreneurs or corporate leaders and on-site visits; and multimedia cases , which immerse students into real situations. Most cases feature an explicit or implicit decision that a protagonist—whether it is an individual, a group, or an organization—must make.

For students new to learning by the case method—and even for those with case experience—some common issues can emerge; these issues can sometimes be a barrier for educators looking to ensure the best possible outcomes in their case classrooms. Unsure of how to dig into case analysis on their own, students may turn to the internet or rely on former students for “answers” to assigned cases. Or, when assigned to provide answers to assignment questions in teams, students might take a divide-and-conquer approach but not take the time to regroup and provide answers that are consistent with one other.

To help address these issues, which we commonly experienced in our classes, we wanted to provide our students with a more structured approach for how they analyze cases—and to really think about making decisions from the protagonists’ point of view. We developed the PACADI framework to address this need.

PACADI: A Six-Step Decision-Making Approach

The PACADI framework is a six-step decision-making approach that can be used in lieu of traditional end-of-case questions. It offers a structured, integrated, and iterative process that requires students to analyze case information, apply business concepts to derive valuable insights, and develop recommendations based on these insights.

Prior to beginning a PACADI assessment, which we’ll outline here, students should first prepare a two-paragraph summary—a situation analysis—that highlights the key case facts. Then, we task students with providing a five-page PACADI case analysis (excluding appendices) based on the following six steps.

Step 1: Problem definition. What is the major challenge, problem, opportunity, or decision that has to be made? If there is more than one problem, choose the most important one. Often when solving the key problem, other issues will surface and be addressed. The problem statement may be framed as a question; for example, How can brand X improve market share among millennials in Canada? Usually the problem statement has to be re-written several times during the analysis of a case as students peel back the layers of symptoms or causation.

Step 2: Alternatives. Identify in detail the strategic alternatives to address the problem; three to five options generally work best. Alternatives should be mutually exclusive, realistic, creative, and feasible given the constraints of the situation. Doing nothing or delaying the decision to a later date are not considered acceptable alternatives.

Step 3: Criteria. What are the key decision criteria that will guide decision-making? In a marketing course, for example, these may include relevant marketing criteria such as segmentation, positioning, advertising and sales, distribution, and pricing. Financial criteria useful in evaluating the alternatives should be included—for example, income statement variables, customer lifetime value, payback, etc. Students must discuss their rationale for selecting the decision criteria and the weights and importance for each factor.

Step 4: Analysis. Provide an in-depth analysis of each alternative based on the criteria chosen in step three. Decision tables using criteria as columns and alternatives as rows can be helpful. The pros and cons of the various choices as well as the short- and long-term implications of each may be evaluated. Best, worst, and most likely scenarios can also be insightful.

Step 5: Decision. Students propose their solution to the problem. This decision is justified based on an in-depth analysis. Explain why the recommendation made is the best fit for the criteria.

Step 6: Implementation plan. Sound business decisions may fail due to poor execution. To enhance the likeliness of a successful project outcome, students describe the key steps (activities) to implement the recommendation, timetable, projected costs, expected competitive reaction, success metrics, and risks in the plan.

“Students note that using the PACADI framework yields ‘aha moments’—they learned something surprising in the case that led them to think differently about the problem and their proposed solution.”

PACADI’s Benefits: Meaningfully and Thoughtfully Applying Business Concepts

The PACADI framework covers all of the major elements of business decision-making, including implementation, which is often overlooked. By stepping through the whole framework, students apply relevant business concepts and solve management problems via a systematic, comprehensive approach; they’re far less likely to surface piecemeal responses.

As students explore each part of the framework, they may realize that they need to make changes to a previous step. For instance, when working on implementation, students may realize that the alternative they selected cannot be executed or will not be profitable, and thus need to rethink their decision. Or, they may discover that the criteria need to be revised since the list of decision factors they identified is incomplete (for example, the factors may explain key marketing concerns but fail to address relevant financial considerations) or is unrealistic (for example, they suggest a 25 percent increase in revenues without proposing an increased promotional budget).

In addition, the PACADI framework can be used alongside quantitative assignments, in-class exercises, and business and management simulations. The structured, multi-step decision framework encourages careful and sequential analysis to solve business problems. Incorporating PACADI as an overarching decision-making method across different projects will ultimately help students achieve desired learning outcomes. As a practical “beyond-the-classroom” tool, the PACADI framework is not a contrived course assignment; it reflects the decision-making approach that managers, executives, and entrepreneurs exercise daily. Case analysis introduces students to the real-world process of making business decisions quickly and correctly, often with limited information. This framework supplies an organized and disciplined process that students can readily defend in writing and in class discussions.

PACADI in Action: An Example

Here’s an example of how students used the PACADI framework for a recent case analysis on CVS, a large North American drugstore chain.

The CVS Prescription for Customer Value*

PACADI Stage

Summary Response

How should CVS Health evolve from the “drugstore of your neighborhood” to the “drugstore of your future”?

Alternatives

A1. Kaizen (continuous improvement)

A2. Product development

A3. Market development

A4. Personalization (micro-targeting)

Criteria (include weights)

C1. Customer value: service, quality, image, and price (40%)

C2. Customer obsession (20%)

C3. Growth through related businesses (20%)

C4. Customer retention and customer lifetime value (20%)

Each alternative was analyzed by each criterion using a Customer Value Assessment Tool

Alternative 4 (A4): Personalization was selected. This is operationalized via: segmentation—move toward segment-of-1 marketing; geodemographics and lifestyle emphasis; predictive data analysis; relationship marketing; people, principles, and supply chain management; and exceptional customer service.

Implementation

Partner with leading medical school

Curbside pick-up

Pet pharmacy

E-newsletter for customers and employees

Employee incentive program

CVS beauty days

Expand to Latin America and Caribbean

Healthier/happier corner

Holiday toy drives/community outreach

*Source: A. Weinstein, Y. Rodriguez, K. Sims, R. Vergara, “The CVS Prescription for Superior Customer Value—A Case Study,” Back to the Future: Revisiting the Foundations of Marketing from Society for Marketing Advances, West Palm Beach, FL (November 2, 2018).

Results of Using the PACADI Framework

When faculty members at our respective institutions at Nova Southeastern University (NSU) and the University of North Carolina Wilmington have used the PACADI framework, our classes have been more structured and engaging. Students vigorously debate each element of their decision and note that this framework yields an “aha moment”—they learned something surprising in the case that led them to think differently about the problem and their proposed solution.

These lively discussions enhance individual and collective learning. As one external metric of this improvement, we have observed a 2.5 percent increase in student case grade performance at NSU since this framework was introduced.

Tips to Get Started

The PACADI approach works well in in-person, online, and hybrid courses. This is particularly important as more universities have moved to remote learning options. Because students have varied educational and cultural backgrounds, work experience, and familiarity with case analysis, we recommend that faculty members have students work on their first case using this new framework in small teams (two or three students). Additional analyses should then be solo efforts.

To use PACADI effectively in your classroom, we suggest the following:

Advise your students that your course will stress critical thinking and decision-making skills, not just course concepts and theory.

Use a varied mix of case studies. As marketing professors, we often address consumer and business markets; goods, services, and digital commerce; domestic and global business; and small and large companies in a single MBA course.

As a starting point, provide a short explanation (about 20 to 30 minutes) of the PACADI framework with a focus on the conceptual elements. You can deliver this face to face or through videoconferencing.

Give students an opportunity to practice the case analysis methodology via an ungraded sample case study. Designate groups of five to seven students to discuss the case and the six steps in breakout sessions (in class or via Zoom).

Ensure case analyses are weighted heavily as a grading component. We suggest 30–50 percent of the overall course grade.

Once cases are graded, debrief with the class on what they did right and areas needing improvement (30- to 40-minute in-person or Zoom session).

Encourage faculty teams that teach common courses to build appropriate instructional materials, grading rubrics, videos, sample cases, and teaching notes.

When selecting case studies, we have found that the best ones for PACADI analyses are about 15 pages long and revolve around a focal management decision. This length provides adequate depth yet is not protracted. Some of our tested and favorite marketing cases include Brand W , Hubspot , Kraft Foods Canada , TRSB(A) , and Whiskey & Cheddar .

Art Weinstein

Art Weinstein , Ph.D., is a professor of marketing at Nova Southeastern University, Fort Lauderdale, Florida. He has published more than 80 scholarly articles and papers and eight books on customer-focused marketing strategy. His latest book is Superior Customer Value—Finding and Keeping Customers in the Now Economy . Dr. Weinstein has consulted for many leading technology and service companies.

Herbert V. Brotspies

Herbert V. Brotspies , D.B.A., is an adjunct professor of marketing at Nova Southeastern University. He has over 30 years’ experience as a vice president in marketing, strategic planning, and acquisitions for Fortune 50 consumer products companies working in the United States and internationally. His research interests include return on marketing investment, consumer behavior, business-to-business strategy, and strategic planning.

John T. Gironda

John T. Gironda , Ph.D., is an assistant professor of marketing at the University of North Carolina Wilmington. His research has been published in Industrial Marketing Management, Psychology & Marketing , and Journal of Marketing Management . He has also presented at major marketing conferences including the American Marketing Association, Academy of Marketing Science, and Society for Marketing Advances.

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What are Decision Criteria? (Explained With Examples)

Oct 11, 2023

Table of Contents

What are Decision Criteria? (Explained With Examples)

Decision criteria are essential factors that individuals or organizations consider when making a decision. They serve as the basis for evaluating different options and ultimately choosing the best course of action. In this article, we will delve into the definition of decision criteria, explore their advantages and disadvantages, and provide practical examples in various contexts, such as startups, consulting, and digital marketing agencies. We will also utilize analogies to help illustrate the concept further.

1. What are Decision Criteria?

Decision criteria encompass the specific factors that individuals or organizations prioritize when making a decision. These factors can include financial considerations, strategic objectives, customer preferences, technological feasibility, and many other relevant aspects. By establishing decision criteria, individuals or organizations can systematically evaluate different options and determine the best course of action.

When it comes to decision-making, having clear and well-defined criteria is crucial. Decision criteria serve as a set of guidelines or standards that help individuals or organizations assess and compare different alternatives. These criteria can be quantitative or qualitative, depending on the nature of the decision and the available information.

1.1 Definition of Decision Criteria

Decision criteria refer to the specific standards or benchmarks used to assess different alternatives during a decision-making process. These criteria can be quantitative or qualitative and are often tailored to the specific context or goals of the decision-making process.

Quantitative decision criteria involve measurable factors that can be assigned numerical values. For example, in a financial decision, criteria such as return on investment (ROI), net present value (NPV), or payback period may be used. These criteria provide a clear and objective basis for evaluating options.

On the other hand, qualitative decision criteria involve subjective factors that are difficult to quantify but still play a significant role in the decision-making process. These criteria can include factors such as brand reputation, customer satisfaction, or ethical considerations. While they may not have precise numerical values, they are essential for capturing the intangible aspects that influence decision outcomes.

1.2 Advantages of Decision Criteria

Using decision criteria provides several benefits. Firstly, decision criteria help ensure that all relevant aspects are taken into account, leading to more comprehensive and informed decisions. By considering a range of factors, decision-makers can avoid overlooking critical aspects that could impact the success of the chosen option.

Secondly, decision criteria enable individuals or organizations to compare and prioritize different options based on their importance. By assigning weights or rankings to each criterion, decision-makers can objectively assess the pros and cons of each alternative. This allows for a more structured decision-making process and reduces the likelihood of relying on subjective judgments solely.

Lastly, decision criteria facilitate stakeholder collaboration and transparency as they provide a clear framework for evaluating options and aligning diverse perspectives. When decision criteria are well-defined and communicated, stakeholders can understand the rationale behind the chosen option and feel more engaged in the decision-making process.

1.3 Disadvantages of Decision Criteria

While decision criteria offer significant advantages, they are not without their limitations. One potential disadvantage is that decision criteria can oversimplify complex problems or situations. By focusing on specific factors, decision criteria may overlook critical nuances or underlying complexities that could impact the final decision. It is important for decision-makers to be aware of this limitation and consider additional information or expert opinions to supplement the criteria.

Additionally, decision criteria can be influenced by biases or limited perspectives, potentially leading to suboptimal outcomes. For example, if decision criteria heavily prioritize short-term financial gains, long-term sustainability or ethical considerations may be overlooked. To mitigate this risk, decision-makers should strive for a diverse and inclusive decision-making process that incorporates a wide range of perspectives and expertise.

In conclusion, decision criteria play a vital role in the decision-making process. They provide a structured framework for evaluating alternatives and help ensure that all relevant aspects are considered. However, decision criteria should be used judiciously, taking into account the limitations and potential biases they may introduce. By combining decision criteria with broader considerations and expert insights, individuals and organizations can make more informed and effective decisions.

2. Examples of Decision Criteria

Examining practical examples will further illuminate the concept of decision criteria. Let's explore how decision criteria can be applied in different contexts:

2.1 Example in a Startup Context

In a startup context, decision criteria could include factors such as market potential, cost-effectiveness, scalability, and alignment with the company's vision and mission. By prioritizing these criteria, startup founders can evaluate potential business opportunities and make data-driven decisions that maximize chances of success.

For example, let's consider a tech startup that is developing a new mobile app. The decision criteria for this startup could involve analyzing the size of the target market, assessing the potential demand for the app, and evaluating the competition in the app market. Additionally, the startup may consider the cost-effectiveness of developing and maintaining the app, as well as its scalability potential in terms of user growth and revenue generation.

By carefully considering these decision criteria, the startup can make informed choices about whether to proceed with the app development, how to allocate resources, and how to position the app in the market.

2.2 Example in a Consulting Context

When working on a consulting project, decision criteria might involve client requirements, industry best practices, profitability, and long-term sustainability. By utilizing these criteria, consultants can assess alternative solutions and recommend the most suitable strategy to address the client's challenges and achieve their goals.

For instance, let's imagine a consulting firm that is tasked with helping a manufacturing company optimize its production processes. The decision criteria in this context could include analyzing the client's specific requirements, benchmarking against industry best practices, evaluating the potential profitability of proposed solutions, and considering the long-term sustainability of the implemented changes.

By carefully evaluating these decision criteria, the consulting firm can provide the client with a well-informed recommendation on how to streamline their production processes, improve efficiency, and ultimately achieve their desired business outcomes.

2.3 Example in a Digital Marketing Agency Context

In the context of a digital marketing agency, decision criteria could include factors such as target audience reach, cost per acquisition, return on investment, and campaign performance metrics. By incorporating these criteria, digital marketers can make data-informed decisions on the optimal marketing channels, strategies, and campaigns to maximize client's online presence and achieve desired business outcomes.

For example, let's consider a digital marketing agency that is working with an e-commerce client to increase their online sales. The decision criteria for this agency could involve analyzing the potential reach of different marketing channels, calculating the cost per acquisition for each channel, evaluating the expected return on investment for various marketing strategies, and monitoring campaign performance metrics such as click-through rates and conversion rates.

By carefully considering these decision criteria, the digital marketing agency can develop a tailored marketing plan that focuses on the most effective channels, strategies, and campaigns to drive targeted traffic to the client's website, increase conversions, and ultimately boost online sales.

2.4 Example with Analogies

To grasp the concept of decision criteria further, let's consider an analogy. Imagine you are choosing a holiday destination. The decision criteria might encompass factors such as travel costs, weather preferences, available activities, and cultural experiences. By evaluating these criteria, you can prioritize destinations that align with your preferences and make an informed decision on the best holiday spot.

For instance, let's say you are planning a vacation and have several potential destinations in mind. The decision criteria you might consider could include analyzing the cost of travel and accommodation, assessing the weather conditions and climate preferences, evaluating the availability of activities and attractions, and considering the cultural experiences each destination offers.

By carefully evaluating these decision criteria, you can narrow down your options and choose a holiday destination that suits your budget, weather preferences, desired activities, and cultural interests.

In conclusion, decision criteria play a crucial role in the decision-making process. They allow individuals or organizations to assess alternatives systematically, considering crucial factors and aligning decisions with their goals. While decision criteria have advantages such as comprehensiveness and clarity, it is important to be aware of their limitations and use them judiciously alongside broader considerations. By examining practical examples and analogies, we can better understand how decision criteria apply in various contexts and enhance our decision-making capabilities.

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decision criteria in case study examples

Arnaud Belinga

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What is Feature-Benefit Selling? (Explained With Examples)

What is Feature-Benefit Selling? (Explained With Examples)

What is Field Sales? (Explained With Examples)

What is Field Sales? (Explained With Examples)

What is a Follow-Up? (Explained With Examples)

What is a Follow-Up? (Explained With Examples)

What is Forecast Accuracy? (Explained With Examples)

What is Forecast Accuracy? (Explained With Examples)

What is a Funnel? (Explained With Examples)

What is a Funnel? (Explained With Examples)

What is Gamification in Sales? (Explained With Examples)

What is Gamification in Sales? (Explained With Examples)

What is Gatekeeper Strategy? (Explained With Examples)

What is Gatekeeper Strategy? (Explained With Examples)

What is Gatekeeper? (Explained With Examples)

What is Gatekeeper? (Explained With Examples)

What is a Go-to Market Strategy? (Explained With Examples)

What is a Go-to Market Strategy? (Explained With Examples)

What is Growth Hacking? (Explained With Examples)

What is Growth Hacking? (Explained With Examples)

What is Growth Marketing? (Explained With Examples)

What is Growth Marketing? (Explained With Examples)

What is Guerrilla Marketing? (Explained With Examples)

What is Guerrilla Marketing? (Explained With Examples)

What is High-Ticket Sales? (Explained With Examples)

What is High-Ticket Sales? (Explained With Examples)

What is Holistic Selling? (Explained With Examples)

What is Holistic Selling? (Explained With Examples)

What is Ideal Customer Profile (ICP)? (Explained With Examples)

What is Ideal Customer Profile (ICP)? (Explained With Examples)

What is Inbound Lead Generation? (Explained With Examples)

What is Inbound Lead Generation? (Explained With Examples)

What is an Inbound Lead? (Explained With Examples)

What is an Inbound Lead? (Explained With Examples)

What is Inbound Marketing? (Explained With Examples)

What is Inbound Marketing? (Explained With Examples)

What is Inbound Sales? (Explained With Examples)

What is Inbound Sales? (Explained With Examples)

What is Influencer Marketing? (Explained With Examples)

What is Influencer Marketing? (Explained With Examples)

What is Inside Sales Representative? (Explained With Examples)

What is Inside Sales Representative? (Explained With Examples)

What is Inside Sales? (Explained With Examples)

What is Inside Sales? (Explained With Examples)

What is Insight Selling? (Explained With Examples)

What is Insight Selling? (Explained With Examples)

What is a Key Account? (Explained With Examples)

What is a Key Account? (Explained With Examples)

What is a Key Performance Indicator (KPI)? (Explained With Examples)

What is a Key Performance Indicator (KPI)? (Explained With Examples)

What is a Landing Page? (Explained With Examples)

What is a Landing Page? (Explained With Examples)

What is Lead Database? (Explained With Examples)

What is Lead Database? (Explained With Examples)

What is a Lead Enrichment? (Explained With Examples)

What is a Lead Enrichment? (Explained With Examples)

What is Lead Generation? (Explained With Examples)

What is Lead Generation? (Explained With Examples)

What is Lead Nurturing? (Explained With Examples)

What is Lead Nurturing? (Explained With Examples)

What is Lead Qualification? (Explained With Examples)

What is Lead Qualification? (Explained With Examples)

What is Lead Scoring? (Explained With Examples)

What is Lead Scoring? (Explained With Examples)

What are LinkedIn InMails? (Explained With Examples)

What are LinkedIn InMails? (Explained With Examples)

What is LinkedIn Sales Navigator? (Explained With Examples)

What is LinkedIn Sales Navigator? (Explained With Examples)

What is Lost Opportunity? (Explained With Examples)

What is Lost Opportunity? (Explained With Examples)

What is Market Positioning? (Explained With Examples)

What is Market Positioning? (Explained With Examples)

What is Market Research? (Explained With Examples)

What is Market Research? (Explained With Examples)

What is Market Segmentation? (Explained With Examples)

What is Market Segmentation? (Explained With Examples)

What is MEDDIC? (Explained With Examples)

What is MEDDIC? (Explained With Examples)

What is Middle Of The Funnel (MOFU)? (Explained With Examples)

What is Middle Of The Funnel (MOFU)? (Explained With Examples)

What is Motivational Selling? (Explained With Examples)

What is Motivational Selling? (Explained With Examples)

What is a MQL (Marketing Qualified Lead)? (Explained With Examples)

What is a MQL (Marketing Qualified Lead)? (Explained With Examples)

What is MRR Growth? (Explained With Examples)

What is MRR Growth? (Explained With Examples)

What is MRR (Monthly Recurring Revenue)? (Explained With Examples)

What is MRR (Monthly Recurring Revenue)? (Explained With Examples)

What is N.E.A.T. Selling? (Explained With Examples)

What is N.E.A.T. Selling? (Explained With Examples)

What is Neil Rackham's Sales Tactics? (Explained With Examples)

What is Neil Rackham's Sales Tactics? (Explained With Examples)

What is Networking? (Explained With Examples)

What is Networking? (Explained With Examples)

What is NLP Sales Techniques? (Explained With Examples)

What is NLP Sales Techniques? (Explained With Examples)

What is the Net Promotion Score? (NPS - Explained With Examples)

What is the Net Promotion Score? (NPS - Explained With Examples)

What is Objection Handling Framework? (Explained With Examples)

What is Objection Handling Framework? (Explained With Examples)

What is On-Hold Messaging? (Explained With Examples)

What is On-Hold Messaging? (Explained With Examples)

What is Onboarding in Sales? (Explained With Examples)

What is Onboarding in Sales? (Explained With Examples)

What is Online Advertising? (Explained With Examples)

What is Online Advertising? (Explained With Examples)

What is Outbound Sales? (Explained With Examples)

What is Outbound Sales? (Explained With Examples)

What is Pain Points Analysis? (Explained With Examples)

What is Pain Points Analysis? (Explained With Examples)

What is Permission Marketing? (Explained With Examples)

What is Permission Marketing? (Explained With Examples)

What is Personality-Based Selling? (Explained With Examples)

What is Personality-Based Selling? (Explained With Examples)

What is Persuasion Selling? (Explained With Examples)

What is Persuasion Selling? (Explained With Examples)

What is Pipeline Management? (Explained With Examples)

What is Pipeline Management? (Explained With Examples)

What is Pipeline Velocity? (Explained With Examples)

What is Pipeline Velocity? (Explained With Examples)

What is Predictive Lead Scoring? (Explained With Examples)

What is Predictive Lead Scoring? (Explained With Examples)

What is Price Negotiation? (Explained With Examples)

What is Price Negotiation? (Explained With Examples)

What is Price Objection? (Explained With Examples)

What is Price Objection? (Explained With Examples)

What is Price Sensitivity? (Explained With Examples)

What is Price Sensitivity? (Explained With Examples)

What is Problem-Solution Selling? (Explained With Examples)

What is Problem-Solution Selling? (Explained With Examples)

What is Product Knowledge? (Explained With Examples)

What is Product Knowledge? (Explained With Examples)

What is Product-Led-Growth? (Explained With Examples)

What is Product-Led-Growth? (Explained With Examples)

What is Prospecting? (Explained With Examples)

What is Prospecting? (Explained With Examples)

What is a Qualified Lead? (Explained With Examples)

What is a Qualified Lead? (Explained With Examples)

What is Question-Based Selling? (Explained With Examples)

What is Question-Based Selling? (Explained With Examples)

What is Referral Marketing? (Explained With Examples)

What is Referral Marketing? (Explained With Examples)

What is Relationship Building? (Explained With Examples)

What is Relationship Building? (Explained With Examples)

What is Revenue Forecast? (Explained With Examples)

What is Revenue Forecast? (Explained With Examples)

What is a ROI? (Explained With Examples)

What is a ROI? (Explained With Examples)

What is Sales Automation? (Explained With Examples)

What is Sales Automation? (Explained With Examples)

What is a Sales Bonus Plan? (Explained With Examples)

What is a Sales Bonus Plan? (Explained With Examples)

What is a Sales Champion? (Explained With Examples)

What is a Sales Champion? (Explained With Examples)

What is a Sales Collateral? (Explained With Examples)

What is a Sales Collateral? (Explained With Examples)

What is a Sales Commission Structure Plan? (Explained With Examples)

What is a Sales Commission Structure Plan? (Explained With Examples)

What is a Sales CRM? (Explained With Examples)

What is a Sales CRM? (Explained With Examples)

What is a Sales Cycle? (Explained With Examples)

What is a Sales Cycle? (Explained With Examples)

What is a Sales Demo? (Explained With Examples)

What is a Sales Demo? (Explained With Examples)

What is Sales Enablement? (Explained With Examples)

What is Sales Enablement? (Explained With Examples)

What is a Sales Flywheel? (Explained With Examples)

What is a Sales Flywheel? (Explained With Examples)

What is a Sales Funnel? (Explained With Examples)

What is a Sales Funnel? (Explained With Examples)

What are Sales KPIs? (Explained With Examples)

What are Sales KPIs? (Explained With Examples)

What is a Sales Meetup? (Explained With Examples)

What is a Sales Meetup? (Explained With Examples)

What is a Sales Pipeline? (Explained With Examples)

What is a Sales Pipeline? (Explained With Examples)

What is a Sales Pitch? (Explained With Examples)

What is a Sales Pitch? (Explained With Examples)

What is a Sales Pitch? (Explained With Examples)

What is a Sales Playbook? (Explained With Examples)

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    decision criteria in case study examples

  4. Checklist of Decision Criteria for Case Study

    decision criteria in case study examples

  5. Case Study- Decison Making

    decision criteria in case study examples

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    decision criteria in case study examples

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  1. 03 Decision Making

  2. 08

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  4. concept and characteristics of Decision making

  5. SE1-28 Decision Statements

  6. Criteria, Objectives and Settings for Decisions

COMMENTS

  1. 100 Examples of Decision Criteria - Simplicable

    The following are common examples of decision criteria both business and personal decisions. Business Decision criteria that are used by businesses to make decisions such as which projects to invest in at a point in time. Personal

  2. How to Write Decision Criteria (With Tips and Examples) - Indeed

    1. Establish your goals The objectives and goals of your team typically guide any decision you make in the workplace. These goals can influence strategic plans and priorities.

  3. Do Your Students Know How to Analyze a Case—Really?

    Step 1: Problem definition. What is the major challenge, problem, opportunity, or decision that has to be made? If there is more than one problem, choose the most important one. Often when solving the key problem, other issues will surface and be addressed.

  4. Decision Criteria - What Is It, Examples, Types, Importance

    Examples Importance Frequently Asked Questions (FAQs) Recommended Articles Key Takeaways Decision criteria are a set of principles, standards, variables, or factors that influence the decisions made by individuals. It forms a base for major decisions in corporate governance. The first origin of such criteria dates back to the 18th century.

  5. What are Decision Criteria? (Explained With Examples)

    Examples of Decision Criteria 2.1 Example in a Startup Context 2.2 Example in a Consulting Context 2.3 Example in a Digital Marketing Agency Context 2.4 Example with Analogies Decision criteria are essential factors that individuals or organizations consider when making a decision.

  6. Case Study Methodology of Qualitative Research: Key ...

    This article attempts to look into the various dimensions of a case study research strategy, the different epistemological strands which determine the particular case study type and approach adopted in the field, discusses the factors which can enhance the effectiveness of a case study research, and the debate surrounding the role of a case stud...

  7. Decision Criteria: Definition, Importance and Categories - Indeed

    For example, if you're purchasing computers, you can specify different criteria, such as configuration, specifications, warranty period and price. You can then shortlist vendors meeting all the criteria except price, and purchase from the vendor that offers the lowest price.