cover letter plus resume

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Resume and Cover Letter Samples and Templates

Do you need to  write a resume and cover letter  to apply for a job or internship? When you're applying for jobs, it's helpful to review examples of student resumes and cover letters to get ideas for both the formatting and the content of your job search materials. Using a template to create your own personalized resumes and letters can give a professional-looking structure to your job application documents.

How to Use Samples and Templates

Designing a document from scratch can be time-consuming and difficult. Along with helping with your layout, written examples can help you see what kind of content you should include in your document. They can also give you ideas on the type of language you want to use. For example, a sample resume might show you the kind of  action words  you should include in your resume.

A template helps you with the layout of your document. Templates also show you what elements you need to include. For example, a resume template will show you some possible  sections you might include in your resume .

As a starting point for your documents, it’s a good idea to spend some time reviewing a few examples and templates.

You might use the same design elements as the sample, or order your information in the same way. However, you should always be flexible. You can change any of the elements of the sample to fit your own needs.

Don’t expect to make your document look exactly the same as an example or template. For example, if an example resume lacks a  skills section,  but you want to include one, you should definitely do so. Your documents should fit your individual work history and the requirements of the job for which you are applying. Take the time to  match your qualifications to the job , and customize the applications for every job you apply to.

Find sample resumes, cover letters, CVs, and their corresponding templates below, as well as examples of all sorts of employment-related correspondence, from application and networking letters to thank- you notes.

Resume Examples and Templates

When it comes to writing a resume, one size does not fit all. The template you should use depends upon factors including your industry, your level of experience, and whether you are considering a career change. Reviewing these resume examples and templates will give you a better idea of which format would work most effectively for you.

Resume Examples Review example resumes, including chronological, functional, targeted, and other types of resumes. Perusing samples will help you determine which format to choose for your own resume.

Resume Templates Here are resume templates to use as a starting point for creating your resume. Add your information to the template, then edit it to personalize it for each position you apply for.

Cover Letter Examples and Templates

Cover letters are just as important a part of your job application materials as your resume. They provide your first, critical impression upon an employer, and thus they should be letter-perfect and convey an appropriate and engaging “tone.” Keep in mind that if your cover letter is hastily and sloppily written, a hiring manager may not bother to even look at your resume.

Cover Letter Examples See example cover letters for a variety of occupations and employment situations. These samples can be customized to create your own letters to include with your application materials.

Email Cover Letters Email cover letter samples for jobs including formatted email cover letter messages, subject lines, and email cover letter formats and templates to use to apply for jobs.

Letter Templates Review letter templates for applying for jobs, including cover letter templates, resignation letter templates, thank-you letter templates, and other job search-related letter templates.

Resumes and Cover Letters for Students

Just because you are a student with minimal “real world” work experience doesn’t mean that you can’t impress an employer enough to offer you an interview. Have a look at these links to see how to showcase your education, internships, and extracurricular experiences in such a way that employers will sit up and take notice.

Samples for Students As a student or recent graduate, you will have some special circumstances that you’ll want to highlight in your resume and cover letters for jobs and internships. It’s helpful to see how to make those hours of volunteer work and casual jobs relate to career-world experience. Browse sample resumes, cover letters, and reference letters especially for high school students, college students, and recent graduates seeking employment.

Curriculum Vitae Examples and Templates

Curriculum vitae are structured much differently than standard resumes. The resumes submitted for most industries are qualifications-based – they emphasize the skills one can bring to an employer. CVs, however, are more credential-based, providing detailed listings of one’s education and training, publications, presentations, and professional memberships.

Curriculum Vitae (CV) Examples CVs are used in the United States when applying for international,  academic , medical, or research positions, and when seeking fellowships or grants. A curriculum vitae includes your name, contact information, education, skills, and experience. A CV also includes all research and teaching experience, publications, awards, grants and fellowships, and professional associations and licenses.

Job Application Samples

Many employers – especially those who solicit online applications – have their own requirements for job seekers. Here is more information about how to structure job application letters and how to answer the information fields on job applications forms.

Job Application Letters Get tips on how to write job application letters, plus job application letter samples, examples, and templates to use to write application letters to send with a resume when applying for jobs.

Sample Job Applications These sample jobs applications will give you an idea of the information you will need to complete when you fill out an application for employment.

More Employment Letters and Email Message Examples

Career searches don’t simply involve writing a resume and cover letter. You should also be prepared to write persuasive networking letters, strategic follow-up letters following an interview, and professional thank-you letters.

Follow-Up Letter Samples Follow-up letters to send after an interview, and to follow up on a resume or a job application you have submitted.

Job Search Email Messages Sample job search email messages including cover letters, thank-you letters, resignation letters, and other sample formatted email messages. Also, review job search email etiquette.

Sample Networking Letters Sample job search networking letters including referral letters, letters of introduction, and networking outreach letters.

Reference Letter Samples Sample reference and recommendation letters, letter samples for character references, a letter asking for a reference, and a reference letter template.

Resignation Letter Samples Sample resignation letters include a basic letter to say you are leaving, plus formal resignation letter samples thanking your employer.

Thank-You Letter Samples Thank-you letters for job interviews and career assistance, including how to write a thank-you letter, who to thank, how to send your thank-you letters, and sample thank-you letters.

More Job Letter Samples Do you need to reject a job offer or accept one? How about withdrawing your application for the position or making a counter offer? Here are a variety of employment-related letters you can edit to fit your circumstances. 

Key Takeaways

ONE SIZE DOES NOT FIT ALL: Review multiple resume examples and templates to determine which format is going to be the most appropriate for someone in your career field and with your level of experience.

MAKE IT PERSONAL: While resume templates are invaluable in providing a ready-made format, you need to personalize each section with your own information, changing the wording to reflect your own circumstances and tone of voice. Don’t simply copy-and-paste a resume template into a job application.

TAILOR YOUR RESUME AND COVER LETTER FOR EACH APPLICATION: Although it is time-consuming, ideally you should revise and target your resume and cover letter to each job you apply for, closely matching the information you provide to the “minimum qualifications” listed on the job announcement. 

How to Write a Cover Letter: The Ultimate Guide and Examples

October 5, 2023 by Careers Plus Resumes

When it comes to landing a job interview, a good resume is a surefire way to pique the interest of the hiring employer or manager during the recruitment process. But for that resume to be noticed, you need a cover letter.

Many would argue that the cover letter is not that important when submitting a resume as long as you have outlined your skills and passion for working at the position you are applying for. 

However, for hiring managers and your future employers, seeing a resume that comes with a cover letter that not only complements it but accentuates its value will take every applicant a long way.

But the question begs, how to write a cover letter that will get you that first-round interview in style? Don’t worry; we elaborate on all of the types of cover letters and how you can navigate this intricate process, equipping you with the knowledge and answering the burning question of how to write a cover letter with no experience.

Need a professionally crafted resume to pair with your cover letters? Discover our Career Advancement Package .

Why Are Cover Letters So Important?

Cover letters serve as your first impression to a potential employer, offering a glimpse into your personality, skills, and motivations that a resume alone cannot capture. It provides context to your resume, allowing you to explain why you’re not just a good fit for the job but the best fit. 

Compelling cover letters can set you apart from a sea of candidates who may have similar qualifications. It gives you the opportunity to directly address the hiring manager and make a persuasive case for why you should be considered for an interview. In essence, cover letters are your chance to tell your story, and to connect the dots between your previous experiences and the future contributions you plan to make to the company. It allows you to showcase your communication skills, your attention to detail, and your ability to prioritize what matters most to the employer.

Moreover, cover letters demonstrate your research and understanding of the company and its culture, showing that you’re not just interested in any job but specifically in this job at this company. It’s an opportunity to explain any gaps in your employment history or to highlight career achievements that may not be immediately obvious from your resume. 

In short, a cover letter complements your resume by providing a narrative structure that places your qualifications and experiences in a framework that makes sense to the hiring manager, thereby increasing the likeability of being noticed and, ultimately, hired.

Ready to make your first impression count? Opt for our Career Advancement Package and ensure a first-round interview in style.

Types of Cover Letters

There are three main types of cover letters:  Application , prospecting , and networking cover letter . 

They all differentiate from one another, but there are also some similarities. Below, we’ll explain each one of them in detail so that next time you’re job hunting, you know exactly how to write a cover letter.

Application Cover Letters

As the name suggests, application cover letters are crafted when you’re applying for a job opening. 

This is the most commonly used type of cover letter. But, before we go into the specifics, you need to understand that application cover letters are a great addition to your resume, not a replacement for one. You need to create a unique and informative one, different from the resume itself. Now that we have taken that out of the way, let’s go further into the specifics. 

Application cover letters should always be in line with the job position you’re applying for. Always make sure to read up on the business you’re applying for, its values, and ethics. This way, you’ll know which information to include in your letter and the things you may want to leave out as unnecessary. 

Taking this personalized approach to each application cover letter you’re sending showcases your determination and genuine interest in the role, increasing the likelihood of being hired as a valuable employee.

One extra tip: Always address the cover letter to the hiring manager if possible. This will showcase that you’ve done your research regarding the job description and the company itself and put in the time to create the cover letter with the company and the people within it in mind.

Prospecting Cover Letters

When you’re interested in a company, but they aren’t hiring at the moment, you do the next best thing to an application cover letter, and that is to send out a prospecting cover letter. In it, you’ll list your key skills and qualifications for the potential company to have in mind when they do, in fact, have open spots.

Just like an application cover letter, the prospecting cover letter should be written in a respectful and professional manner. You’re letting the company know your value without becoming too overbearing. Since there is no actual job opening at the moment, you can take a more general approach and focus on the skills you can bring to the company and make their operations even better despite them not hiring. This can be extremely effective if you get it right, as no company wants to let a talent that can help them reach new milestones slip through the cracks.

In addition, it’s important to let the company know why you’re interested in working with them, so doing prior research is just as important as if you’re actually applying for a real job position. This will show genuine interest, and it might be one of the main reasons why you got hired despite there being no job opening at the moment.

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Networking Cover Letter

The third main type of cover letter is usually sent out to contacts within your network for job opportunities. The contacts in question can be friends, family members, previous colleagues, or even LinkedIn connections. 

When crafting a networking cover letter, keep the person you’re sending the letter to in mind. Include information on how you know them and why you’re reaching out, and remember to be respectful, polite, and at least semi-professional. This will set the tone for further discussion as it will paint a picture that you are open to conversation and potential business collaborations.

Networking cover letters can help you get better insight into hidden market opportunities and job offers before they are even advertised. So, if you’re in doubt, send that letter; you never know what might come out of it.

Are you confused about which type of cover letter suits you? Our Professional Priority Package includes a resume, cover letter, and follow-up note tailored to your needs.

Formatting Cover Letters

Formatting is just as important as the message that’s within the cover letter. A properly formatted cover letter gives out a professional and serious appearance, something that you’ve put time and effort into. Let’s discuss how to format a cover letter to ensure professionalism.

First, let’s talk about how long a cover letter should be as well as the margins you will have to leverage.

All cover letters should be well within the 250-400 word range, which comes down to half a page. This is the perfect amount of text to do the greetings, introduce yourself, precisely list your relevant experiences, challenges you’ve faced, previous relevant accomplishments, and skills, and avoid fluff and repetitions altogether. Providing just enough details in the cover letter will keep potential employers interested and never bored.

Margins are the second most important thing that adds to the final outlook of the cover letter. Here, you can go with one-inch margins, or a bit less, 0.75 margins. The important thing is to have them all equal, giving that polished and well-put-together appearance.

What’s most important about the font is to be readable. Word and Google documents are most commonly used for creating cover letters, and inexperienced, young, job-seeking individuals like to decorate their cover letters with different fonts in order to add to the final look. This will make the letter seem unprofessional and highly unserious, decreasing your chances of landing the opportunity. Keep it simple and opt for fonts such as Arial. 

Lastly, you might think that spacing is the simplest thing of the four mentioned, but you need to be well aware of this, too. Start by using single-line spacing throughout the whole document. While you’re at it, line up all your text to the left. Next, proceed with leaving spaces in the following parts: 

• Between addresses and dates;
• Between separate paragraphs;
• Between the greetings and the first paragraph,
• At least three empty lines in between “Thanks for your consideration” and “Sincerely, Your Name”;

Struggling with formatting? With our Career Advancement Package , you can perfectly craft a winning cover letter and achieve a professional look.

Cover Letter Structure

When writing a cover letter, the best thing is that you don’t even have to be a professional writer. Just follow the structure that is considered standard.

• Header 

This is the part where your contact details, i.e. your name, address, contact info, and zip code should be outlined.  Following this, write the date and then the employer’s name, title, company, and address.

Here’s all of the info your header should contain: 

Your Name and Address

City, and  State Zip Code

Email Address

Phone Number

Today’s Date

Employer’s Name

Company Address

City, and State Zip Code

Every successful cover letter begins with a sincere salutation. If you know the name of the hiring manager, then that’s a big plus, as you can address them, making the cover letter more personalized. If you do not know the name of the hiring manager, that’s not a big problem. 

Simply start your salutation as so: 

Dear Hiring Manager ,

After that, you can continue with your cover letter with an engaging and captivating introduction.

• Introduction

This is the part where you make the intentions clear and inform the hiring manager of the reason for your letter. It is advisable to mention the job position you are interested in and how you came across the company in question. 

By providing pertinent information, the hiring manager will notice that you took the time to thoroughly research the opening as well as the company offering it, giving you an instant edge.

The body needs to be divided into one or two paragraphs. Here, you can expand on your experience skills and why you’re the right fit for the job. Remember to provide examples and focus on what you can bring to the company.

Here’s a tried and true formula for perfecting this section:

In my current role as [Your Current Job] at [Your Current or Previous Company], I have [skill or accomplishments – backed up with a statistic, if possible]. This experience taught me the importance of [what you learned], making me a strong fit for this role.

Wrap up your cover letter by reiterating your interest in the job and thanking the employer for considering you. You may also mention your enthusiasm about the possibility of an interview.

Example : 

I am excited about the opportunity to bring my unique blend of skills and experience to your company. Thank you for considering my application. I would love the chance to further discuss my qualifications with you in an interview.

And, of course, the closing paragraph needs to end with a signature. Close with a polite and professional sign-off, followed by your name, and you have a formal cover letter closing, speaking volumes of you as a professional.

John/Jane Doe

Expert Guidelines for Writing a Cover Letter

Now that you have the cover letter template, it’ll be a lot easier to write it. However, there are always ways to make it more appealing and better-looking. Check out these tips that might come in handy next time you’re sending out a cover letter to an employer or a network connection.

The first crucial rule of crafting a cover letter is to address it to the right person, not to “To Whom It May Concern”. As we’ve mentioned above, this will show that you’ve done your research and you’re genuinely interested in the offer, making you the ideal candidate.

After that, just follow the generally accepted outline we’ve created above.

Include relevant keywords in the cover letter. Not many people know this, but many companies, especially big ones, that constantly have job openings and are constantly hiring new people cannot keep track of all the resumes and cover letters they get on a daily level. Because of this, they have a working system where they filter cover letters that are too broad, without specific keywords in them. 

The keywords in question are always related to the job offer, so you don’t need to do any in-depth research. At best, you can easily find them in the job offer, listed as requirements and skills. Try this next time you’re applying and note the difference.

Lastly, be concise. Only list relevant skills and avoid mentioning job experiences that aren’t somehow related to the job offering in question. This will only add up to the fluff without giving much information. So, greet them, introduce yourself and your skills, convince them you’re the right asset for the company, and sign off. 

Want to make sure your cover letter hits all the right notes? Our Professional Priority Package includes unlimited revisions.

Common Mistakes to Avoid

We’ve scattered some mistakes to avoid throughout the whole article, but we’ve kept the main mistakes that potential employees make for a separate part of the article, as it will be easier to make a list of them.

Avoid Generic Salutations

When you address a recruiter or the prospective employer, always remember to address them by name, including Sir/Madam, or Mr/Mrs in front. The only worse thing than starting off the letter with “To Whom It May Concern” is to start it by using their first name, which will come up as highly unprofessional.

Nothing about a generic cover letter will set you apart. Bear in mind that this document is basically your ticket to the first-round interview, so ensure that everything you write down is meticulously thought out and with a purpose.

Lack of Specificity

Job candidates craft out a single resume and a cover letter that goes hand in hand with it and send it out to multiple companies, sometimes even in different industries. 

This adds up to the lack of specificity and it’s the main reason why your mailbox is empty. Instead of this, try creating a cover letter and a resume that you’ll send to one company, by previously doing in-depth research and determining whether your skills and knowledge are in line with their requirements. 

Taking the time to go one step further will always pay off. All industries are highly competitive, and hiring managers know just how to spot a person who is dedicated and meticulous over one who is simply applying to a myriad of openings in the hopes of netting that first-round interview.

Avoid negativity of all kinds. This shows that you are focused on solutions, open to collaboration, and bring positive energy to the workplace, which is highly valued by employers.

To that end, avoid speaking negatively about previous roles and jobs, employers, or specific parts of your job role. Also, avoid a negative attitude throughout the cover letter and the resume as well. Employers are looking for positive, optimistic people to hire for their team, as optimism increases the chances of success. 

Cover Letter Examples

A strong cover letter can help you land the job of your dreams. In the following, we’ll present two kinds of cover letters that you can use as a guideline when applying for a certain role.

Example for a Job Application Cover Letter

Dear [Hiring Manager Name],

I am excited to apply for the Marketing Specialist position at ABC Company. I closely followed your company’s success and innovative marketing strategies for quite some time now, and I am keen on contributing to such a dynamic team.

As a marketing professional with over 5 years of experience, I have successfully managed various traditional and digital marketing campaigns, including social media management, email marketing, and events planning. In my recent role/current position at XYZ Company, I have also been responsible for developing and implementing successful influencer partnerships that have significantly increased brand awareness and customer engagement.

Apart from my technical skills, I consider myself also highly creative and analytical – a combination that has allowed me to come up with unique campaign ideas while effectively analyzing and measuring their success. Moreover, my strong communication skills have enabled me to collaborate efficiently with cross-functional teams, resulting in successful projects and campaigns.

I am particularly drawn to ABC Company’s commitment to innovation and its focus on using data-driven insights to drive marketing strategies. I believe that my experience in utilizing various analytics tools and interpreting data will be a valuable asset in achieving the company’s goals.

I’m eager to explore the opportunity to discuss how my expertise and abilities can further enhance the ongoing achievements of ABC Company. Please find attached my resume, and do not hesitate to contact me for any additional information.

[Your Name]

Example of an Internship Cover Letter

If you’re applying for an internship, chances are you probably don’t have a lot of experience behind you. So, in that case, you can write a cover letter along the lines of: 

Dear [Hiring Manager],

I am writing to express my interest in the internship opportunity at ABC Company. I am a current student majoring in Marketing and have a strong passion for digital marketing and analytics.

Although I do not have much professional experience, I was actively involved in various marketing projects at school and through internships. These experiences have allowed me to develop skills in market research, content creation, and social media management. Additionally, I have a strong understanding of Google Analytics and other digital marketing tools.

I am eager to apply my skills and gain hands-on experience in a professional setting through the internship at ABC Company. I am confident that my enthusiasm and willingness to learn will make me an asset to your team.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Well-crafted cover letters can be your secret weapon for standing out in a crowded applicant pool. While a resume provides a snapshot of your skills and experience, a cover letter adds depth, personality, and context to your application. It’s your opportunity to connect the dots between your qualifications and the job requirements, to tell your story in a way that a resume alone can’t capture.

Writing a cover letter may seem like a daunting task, but it’s one that comes with a high return on investment. By dedicating the time to tailor your cover letters for each job application, you’re not just ticking a box—you’re making a strategic move to show your prospective future employer why you’re the best fit for the role. It’s an exercise in selling yourself, in being specific about your achievements, and in showing that you’ve done your homework about the organization and its culture.

Whether you’re applying for a specific job, prospecting future opportunities, or reaching out to your professional network, the types of cover letters— application, prospecting, and networking—each serve a unique purpose but share the common goal of showcasing your suitability for a position or a company.

Remember, the devil is in the details. Formatting, structure, and avoiding common mistakes are just as crucial as the content itself. Well-formatted cover letters not only look professional but also show that you pay attention to details, a quality highly valued in any role.

Now that you know how to write a professional cover letter from scratch, you are prepared to win those first-round interviews the right way.

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