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How to start culinary school culinary school business plans

How to Start Culinary School | Culinary School Business Plan

  • Making Money By Doing What You Love

As we enter into 2021, restaurant-goers can choose from more than 600,000 restaurants in the U.S. to celebrate birthdays, anniversaries, and other special occasions this year, and additional eateries are constantly being added to accommodate a public that enjoys having their meals prepared for them.

Huge Demand for Cooking Classes

How to start culinary school, 8 simple steps to start a culinary school, culinary school business plan by wisebusinessplans, other major business services for culinary school business.

With more than 600,000 restaurants in the U.S. and additional eateries constantly being added, Culinary professional schools are struggling to keep up, working to accommodate a public that enjoys having meals prepared on demand.

Schools, and catering entrepreneurs, and all getting in on the latest trend, cooking classes for children, with many businesses now reporting a need to expand classes and hire additional instructors due to the high level of interest from parents and young people who are looking for the best culinary schools.

“The sophisticated tastes of today’s diners require restaurants to hire ever more creative and knowledgeable professionals, “It takes hard work and confidence to become an innovative chef, much less teach this sophisticated, technical art to others.

Culinary school owners and their graduates can have that same level of confidence when they put their trust in Wisebusinessplans,” added Ferriolo.

Wise is planning on how to start a culinary school to provide baking classes for kids and currently working with cooking instruction professionals to provide up to date market analysis , trends research, and state of the art culinary school business plan in order to meet business viability and profit expectations for such consumer dependent ventures.

1. Creating a Culinary School Business Plan

You should write a culinary business plan for your business to help you think about things like startup costs, your target audiences, operational costs, how you plan to advertise your business, how many staff to hire, and other things you will need for success. The business can’t be run effectively without a detailed business plan on how it will be managed.

Do You Need Help in Creating a Culinary Business Plan?

Our clients no longer have to worry about the complexities of writing a professional business plan. Our MBA-qualified business plan writers  have written over 15000+ business plans for over 400 industries in over a decade.

2. Define who is your Potential Students

Check the areas of potential students after deciding to enter the business. You should focus on promoting your services for this purpose. Give a very simple explanation of your service and cooking scope for this purpose. In order for your culinary school to attract students, you will need to know the strategies to use.

3. Choose the Right Location

If your restaurant is situated far from settlements or potential places, there’s no point in preparing delicious food or drink, right? A location survey is important before starting a culinary business. Choose a place which will attract many visitors every day.

4. Take a Good Look at Your Competitors

Most entrepreneurs don’t realize how important research is before starting a culinary school business. In this way, you can easily outperform your business competitors. To find the busiest culinary schools around your desired location, you need to visit them.

5. Register your Business

As you all know, it is mandatory that you get your business registered. It is almost like adding your business name to a similar business category. A business gets registered to register the name of the business and the type of business being done in the records. The type of business that is being run is simply about ownership.

Need to Register a Culinary School Business?

Wisebusinessplans provide you with a wide range of business formation services for incorporating a company in a way that makes the process easy and allows you to stay focused on other important tasks. Our business formation services include

  • Tax ID Number
  • LLC Formation
  • NonProfit Business Formation
  • S Corporation Registration

You can form your  business entity in just 4 Simple Steps with Wisebusinessplans

6. Advertise your Culinary School

In order for people to sign up for training at your culinary school, you must advertise it. Take advantage of social media to promote your culinary school. To entice people to join, you can distribute pamphlets and business cards. Posters can be placed in strategic locations such as schools, restaurants, and grocery stores.

7. Obtain Licenses and Permits

Licenses are the next step. You will need more than one license in the culinary school business, unlike other businesses. The additional licenses are,

  • Catering license
  • Kitchen Inspection
  • Food Handler’s license

Do You Need a License for Culinary School Business?

There can be a lot of difficulties in obtaining business licenses. A Wisebusinessplans makes it effortless for you to acquire a culinary school business license.

Get Your Business Licence Now!

8. Understand the Govt Regulations to own a Culinary school

Being a professional chef is one of the most important requirements to own a culinary school. If you are certified and regarded as a professional chef, you can clearly direct and monitor the business.

Start a culinary school

Wisebusinessplans offers quality, one-of-a-kind professional culinary school business plans, including personal and professional financial planning to culinary training facilities, helping these entrepreneurs secure greater profits and future earnings.

Wise presents the facts about each client’s business in a clearly written, easy-to-follow culinary school business plan, crafted by MBA qualified writers, that will provide solid financial projections, clearly emphasize the company’s qualifications, define business goals, and provide a winning culinary school business plan to raise capital.

View our business plan examples for students  to help you write your own business plan or hire a business plan writer now, call us at 1-800-496-1056 .

Wisebusinessplans, staffed with professional MBA writers, researchers, and financial experts, is a trusted partner for businesses  across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible  business  decisions, boost company performance and facilitate their funding success by laying the groundwork for strong  businesses  that excite, inspire and retain talented and exceptional employees.

Starting a culinary school business? Wisebusinessplans offer you a quick and easy guide to start your own culinary school business , as well as assistance in every step along the way from funding to registering or licensing a business entity, branding, and marketing. Following are our main services

  • LLC, S Corporation and NonProfit Business Formation
  • Business Website Design
  • Business and Digital Marketing
  • Small business loan
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Wisebusinessplans also offer a net 30 account application . Net-30 accounts allow you 30 days to pay the bill in full after you have purchased products. Net 30 accounts can also make managing your business finances easier.  Apply for your net 30 business accounts now

A culinary school business plan is a comprehensive document that outlines the goals, strategies, and financial projections for starting and operating a culinary school. It is important as it serves as a roadmap for the business, helps secure financing, and provides a blueprint for successful operations.

A culinary school business plan should include an executive summary, market analysis, competitive analysis, target audience, curriculum and program offerings, marketing and sales strategies, organizational structure, financial projections, and an implementation timeline.

Determining the pricing structure involves considering factors such as program duration, curriculum complexity, ingredient costs, faculty salaries, overhead expenses, market demand, and competitors’ pricing. Conducting a thorough cost analysis and understanding the value proposition of your programs is important.

Culinary schools typically require professional-grade kitchens and cooking facilities, classroom spaces, demonstration areas, dining areas, storage facilities, administrative offices, and access to quality ingredients, tools, and equipment. Identifying and securing suitable premises and resources is essential.

The steps involved in starting a culinary school typically include conducting market research, developing a comprehensive business plan, securing funding or financing, finding suitable premises, obtaining necessary licenses and permits, designing the curriculum, hiring qualified instructors, setting up the necessary facilities and equipment, and implementing effective marketing strategies.

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Catering Business Plan Template

Written by Dave Lavinsky

Catering Business Plan Outline

  • Catering Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Catering Plan Here

Catering Business Plan

You’ve come to the right place to create your catering business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start a new catering business or grow their catering company.

Below are links to each section of a catering business plan template example:

Next Section: Executive Summary >

Catering Business Plan FAQs

What is a catering business plan.

A catering business plan is a plan to start and/or grow your catering business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your catering business plan using our Catering Business Plan Template here .

What Are the Main Types of Catering Businesses?

Catering services are available for a variety of different occasions including parties, weddings and corporate events. 

What Are the Main Sources of Revenues and Expenses for a Catering Business?

The primary source of revenue for catering companies is individual, private events and corporate events. 

The key expenses for catering companies are rent, wages and salaries, equipment and food costs.

How Do You Get Funding for Your Catering Company Business Plan?

Catering companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Catering Business?

Starting a catering business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Catering Business Plan - The first step in starting a business is to create a detailed business plan for a catering business that outlines all aspects of the venture. This should include potential market size and target customers, market resarch on the catering industry, the services or products you will offer, business operations details, pricing strategies and a detailed financial forecast.  You can quickly complete your catering business plan using our Catering Business Plan Template here .

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your catering business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your catering business is in compliance with local laws.

3. Register Your Catering Business - Once you have chosen a legal structure, the next step is to register your catering business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your catering business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Catering Equipment & Supplies - In order to start your catering business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your catering business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful catering business and catering business planning:

  • How to Start a Catering Business
  • How to Start a Catering Company

Where Can I Get a Catering Business Plan PDF?

You can download our free catering business plan template PDF here . This is a sample catering business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Photography Business Plan Template Event Venue Business Plan Template

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Catering Business Plan Template

NOV.11, 2016

Catering Business Plan Template

If you are planning to start a catering company, you need to have a professional catering business plan. OGS Capital can help you with that; we have a team of professional business personnel and writers who work with us on a daily basis to ensure that clients get customized plans for their business. We strive to make sure that we deliver the final copy of the business plans for catering companies  to the customer on time, and this has so far helped us to get referrals and returning customers.

Tips for Succeeding in Writing a Mobile Catering Business Plan

The quality of your catering company business plan will determine whether you will get capital from investors and financial institutions. Hence, it is important to make sure that every detail in the plan is factual and verifiable before presenting it to the investors or banks.

Here are four tips for writing a good business plan for your catering company.

  • Carry out an intensive study to understand the hospitality industry
  • Convey information about the firm in a professional, cohesive, conscious language
  • Layout the various sections clearly using headings and sub-headings
  • Proofread the catering business plan to ensure that it is free of any grammatical errors and typos

Adhering to these four tips will help you to come up with business plans for catering companies  that you will not be afraid to present and defend when pitching the business idea to the financial institution. Let us proceed and discuss the primary benefits of having an expertly written small catering business plan.

Assist in Decision Making

Every decision that you make will have a positive or negative impact on your catering business. It is, therefore, important to make sure that you consider all the plausible direct and indirect effects that a resolution may have on the enterprise before implementing it to avert regrets.

A good catering company business plan will act as a blueprint that will guide you through the decision-making process. Our team will work hard to make sure that each recommendation made is right for your business. Without a catering company business plan , rest assured that you would be prone to making hasty decisions that could plunge your business in deep financial crisis.

Proper Management of Funds

Unknown to most people is that a catering company business plan does not aim to discuss the business idea only. It goes an extra mile to provide precise details of how the funds will be spent at every stage of the business growth. For instance, it describes the total amount of money that will be used to acquisition equipment. Hence, it will be instrumental in helping you manage your funds correctly. Note that it only takes one financial mistake to compromise the financial stability of the business.

Fosters Transparency and Management

Transparency and proper management are the two primary virtues that set professional catering companies from their counterparts. Poor or lack of transparency results in losses and unnecessary disagreements. All this information will be included in the plan to not only increase your chances of getting funding but also to help you make informed managerial decisions.

Facilitate Setting of Sales Targets

The marketing teams need to have sales goals that they want to achieve after a given duration. Without these goals, they will be operating in a void, and you will also not be able to monitor their performance.

Our marketing professionals will not only help you to come up with a marketing strategy but also provide ideas on how you should set sales targets and objectives.

If you are looking for professional business plans for catering companies that will enable you to enjoy these four benefits, get in touch with us by filling this form. One of our customer care business consultants will get in touch with you to discuss our services in details.

Catering business plan for starting your own building firm

Catering is a business in which you provide food to remote locations to serve people at parties, ceremonies, events, filming sites, and hospitals, etc. The service can sometimes also include the provision of furniture, tables, chairs, utensils, and crockery.

If you are a person who wants to start a business that holds minimum risks, takes a small team and a little investment, then catering is the right choice for you. Besides, another good thing about this business is that it starts yielding profits as soon as it is launched.

What you need to do is just ensure that you manage and market your business plans for catering companies properly. For that purpose, the first step to take is making a business plan for catering. If you need any help regarding how to start a catering business plan, you can have it from here. Here we are providing a business plan for a catering startup, Marlon Caterers.

Executive Summary

2.1 the business.

Marlon Caterers will be a registered and licensed catering business in Atlanta. The business aims to help people celebrate their memorable events with an unforgettable dinner. Moreover, the business will also take care of the needs of patients in hospitals by offering them healthy and nutritious food according to their doctors’ advice.

The business will provide several types of catering such as buffet catering, sit-down catering, hospital catering, corporate catering, and more.

2.2 Management

Management is a very important factor in the catering business. It’s only through efficient management that you can ensure

  • The quality of your servings is intact
  • The food prepared fulfills the dietary and hygiene requirements of your clients
  • The order is delivered and served timely and perfectly

To maintain a good reputation among your customers, you must know all the difficulties and risks you can encounter. The risks may include budget disruptions due to sudden cancellation of orders, or any small/ large mistake during the business operations.

Before starting a catering business, you should study many catering business startup plans and then prepare a set up catering business plan for your business.

2.3 Customers

Our target customers belong to various niches. They will include the residential community, business organizations, film studios, government institutions, and hospitals.

2.4 Target of the Company

In this how to start a catering company sample business plans for catering companies we are enlisting the business targets set by Marlon Caterers.

  • To reduce our customer acquisition cost by 20% by the end of five years
  • To keep our customer churn rate below 5% throughout our service years
  • To achieve a net profit margin of $22k per month by the end of the third year

Catering business plan

Company Summary

3.1 company owner.

Marlon Redford will be the owner of Marlon Caterers. Marlon has acquired a degree in Business Administration from McDonough School of Business. Marlon has been serving on a managerial post in New York’s top luxury wedding planner company, Colin Cowie for four years. But a few months back, he decided to quit the job and start his own business.

3.2 Why the Business is being started

Marlon always wanted to have a career in which he could utilize his creative ideas to serve his community. He loved food and had an interest in cooking as well. So he decided to make a small team and start a business plans for catering companies .

3.3 How the Business will be started

The first step before starting a catering business is creating a description of catering business plan. Your catering company business plan should cover all aspects such as startup expenses, market analysis, sales strategy, personnel plan, and an extensive financial plan for your business.

In this catering company business plan example, we have listed the business strategy created by Marlon Caterers. Marlon devised his start a catering company business plan himself as he had adequate knowledge to do so. If you don’t know how to write a business plans for catering companies , you should either take help from this sample business plan for catering service. Or you should hire a professional person.

Marlon will rent a facility in Atlanta to set up his office there and keep the inventory. He will purchase luxurious crockery, flatware, tableware, chairs, tables, and sofas to host high-end events. To serve the other categories of target customers, inventory that comes in reasonable rates will also be acquired.

Besides, Marlon will hire the general staff, chefs, waiters, and some supervisors to help him run the business.

The start-up requirements, start-up expenses, total assets, funding, liabilities, planned investment, and other parameters for the successful launch of the business are given below.

Catering business plan

Before you start a business plans for catering companies , you must identify the services you can provide under the catering domain. Including your services in your business plan about catering, can help you in acquiring the right licenses, required inventory, and relevant staff.

In this template of a catering business plan we are enlisting the services provided by Marlon Caterers.

We’ll offer on-premise and off-premise catering in the following categories.

  • Plated Sit-down catering

In this catering, our waiters will lay out the food on individual tables. So, the guests will have to eat whatever is laid out on the plates for them.

  • Buffet Catering

In this type of serving we will serve the dishes and food in one place. The guests will have to prepare their plates themselves according to their needs and wants.

  • Cocktail Reception

Our wedding or party dinner will be preceded by a cocktail hour. Our cocktail servings will include Manhattan cocktail, Daiquiri, Margarita, Bloody Mary, Mojito, and Hurricane.

  • Snacks & Drinks For Production Sets

We will supply food, snacks, and drinks to film studios, production sets, and shooting sites located near us. As the film crew works on a particular site on a weekly or monthly basis, so we’ll offer them various weekly and monthly packages.

  • Hospital Catering

We’ll offer fresh, healthy, and nutritious foods to hospitals for patients. Our nutrient-rich meals will help them recover fast.

Marketing Analysis of Catering Business

If you are starting a business plan for catering companies , you should focus on doing accurate marketing analysis. Through market research, you can identify local trends and expectations. Besides, you can also select the most suitable location to launch your startup.

Marketing analysis should be completed before you create a business plans for catering companies . Because it will help you in recognizing your customers and setting your prices accordingly while also making sure that you are not running at a loss.

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

5.1 Market Trends

The demand for the catering business has been high in the last few years. Due to a boost in average household income, more people had started utilizing private catering services to hold events. However, there is a slight problem these days. Due to the coronavirus pandemic mass gatherings aren’t allowed. So, your business might suffer a loss in the initial phases if you only provide catering for wedding ceremonies and parties. Marlon found the solution to this problem as he decided to offer hospital and film catering too.

Overall, business is surely profitable. According to First Research, catering industries in the U.S. make up above $11 billion in revenue on annual basis. More than 12000 catering industries are running in the U.S. Moreover, Statista also reports that the market size of this business has reached $12 billion in 2020.

5.2 Marketing Segmentation

Before you think how to write a business plan for a catering business, you should consider who will be your customers. Knowing your customers will enable you to devise customer-oriented pricing and sales strategy.

In this sample of business plans for catering companies , we have listed the market segmentation done by Marlon Caterers.

The detailed marketing segmentation of our target audience is as follows:

Catering business plan

5.1.1 Residential Community

The biggest consumer of our services will be the residents of Atlanta. They are expected to avail of our catering services whenever they host birthday or anniversary parties, gatherings, wedding ceremonies, etc.

5.1.2 Corporates & Film Producers

The second category includes business organizations that will need our catering for their business meetups, events, and parties. They are also expected to contact us for arranging just a cocktail party as that contains light refreshments and drinks to boost the energy level of workers.

Moreover, film studios that happen to shoot in Atlanta will also be needing our services. This group usually spent weeks and months on a particular site and thus need catering service continuously for days. So to compel them to hire us, we’ll offer them various weekly and monthly packages.

5.1.3 Hospitals

The last category of our target customers include hospitals based in Atlanta. They are expected to contact us for making nutritious and healthy plated foods for patients.

5.3 Business Target

Our business plans for catering companies targets to be achieved within a specified time are listed below

  • To maintain an average rating above 4.75 on our website

5.4 Product Pricing

Our prices are almost within the same range as that of our competitors. However, we’ll be offering several discounts on our initial stage to attract as many customers as possible.

Marketing Strategy

Sales strategy is also an important component of a catering business plan proposal. Through this, you can reach your qualified customers and make them comprehend that you are better than all your competitors. To give you an idea of what to include in sales strategy, we are providing the sales strategy of Marlon Caterers in this example of marketing plan for a catering business.

6.1 Competitive Analysis

Our biggest competitive advantage lies in our customer service. We are highly customer-oriented and are always willing to go the extra mile to satisfy our customers. Secondly, we have developed a user-friendly mobile app that will allow our customers to

  • Make online bookings
  • Choose venue
  • Select dishes from our menu

Third, we provide on-premise catering in which we prepare the food on site. This will be a competitive edge for us as just two to three competitors are offering it.

6.2 Sales Strategy

  • We will offer a 35% discount on our services for the first month of the launch
  • We will develop an SEO website to show our business in the top results on searches
  • We will establish a strong social media presence
  • We will advertise ourselves through Google Local ads service, local magazines, and newspapers

6.3 Sales Monthly

Catering business plan

6.4 Sales Yearly

Catering business plan

6.5 Sales Forecast

Catering business plan

Personnel plan

While writing business plans for catering companies you should also create a list of your required employees along with their job responsibilities.

7.1 Company Staff

Marlon will manage the business himself. However, he will hire the following people

  • 1 Quality Manager to ensure the quality of service by active supervision
  • 1 Inventory Manager to manage and maintain the merchandise
  • 1 Accountant to maintain financial records
  • 2 Sales Executives to market and to discover new ventures
  • 5 Catering Assistants/ Catering Chefs to prepare the food
  • 4 Waiters to serve the guests
  • 2 General Assistants to bring ingredients daily
  • 1 Web Developer
  • 2 Drivers to provide transport
  • 1 Front Desk Officer to act as a receptionist

7.2 Average Salary of Employees

Financial plan.

As you make a catering business plan, you should also start analyzing your finances. Crafting a financial plan is an absolute need for a business as it maps the ways to minimize or even avoid loss. A good financial plan comprises a strategy to cover startup expenses with earned profits. Moreover, it also proposes a systematic approach to managing employees’ salaries, cost of business operations, and costs to cater for unexpected events.

To give you an idea of how a financial plan should look like, we are giving here the financial plan of Marlon Caterers.

8.1 Important Assumptions

8.2 brake-even analysis.

Catering business plan

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Catering business plan

8.3.2 Profit Yearly

Catering business plan

8.3.3 Gross Margin Monthly

Catering business plan

8.3.4 Gross Margin Yearly

Catering business plan

8.4 Projected Cash Flow

Catering business plan

8.5 Projected Balance Sheet

8.6 business ratios.

Download Catering Company Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as starting coffee roasting business plan , brewery startup business plan , confectionery shop business plan , bakery business idea , cookie business plan , bed and breakfast business plan and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Start a Catering Business in 9 Steps

Eric Goldschein

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

The catering industry attracts a broad range of entrepreneurs. Maybe you’re an excellent cook, maybe you love throwing parties, or maybe you’re interested in event planning and want to get the ball rolling by catering.

Or maybe you’re like Dannella Burnett, of Gainesville, Georgia, who formed her catering business back in 2009, and your reason is simple and sweet:

“I figured if I could cook for other people and put food on their plates, I could put food on my family’s plate,” Burnett says of her decision to start Oakwood Occasions.

But as Burnett knew even in the nascent stages of starting a catering business and expanding to event planning, the business is about much more than putting food on plates. It’s about thinking your way through stressful situations, planning for the unexpected, and most importantly, running a business just like you would any other.

In this guide, we are going to take you step-by-step through everything you need to know about how to start a catering business. With a little help, you'll be delighting guests at parties, events, and festivals in no time.

business plan for a catering school

How to start a catering business in 9 steps

Before you get to the following steps to starting a catering business, note that you should decide on the type of catering business you want to start before learning how to start a catering business.

Some caterers only do cocktail reception drinks and small finger foods, others do buffet-style catering, and some do the sit-down catering that you might see at a banquet or wedding. Once you know what kind of catering you want to do, you can get on to the next steps.

Step 1: Choose your business name and business entity type

Once you have the type of catering business you want to start in mind, you can move on to choosing a name for your business and defining the entity for it as well. You'll want to choose a name and make sure it's available in the state where you're opening your catering business. In most states, you can check business name availability online with the Secretary of State.

You'll also need to choose the business entity you want your business to operate as. Here you've got a lot of options depending on a few things, including whether you want to go it alone or not.

If you decide to operate as a sole proprietor, your business will be unincorporated and be owned by you alone (or you and your spouse). If you want to have a partner for your business, or want to avoid taking on all personal liability for your company, you can choose to register your business as a general partnership, a limited partnership, a limited liability partnership, a limited liability company, or another business entity. Each offers different protections for the partners and the business.

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Write a business plan

Once you have your business name and entity chosen, the next step on the "how to start a catering business" checklist involves writing a business plan. This will take some work, but it will pay off in the long run because you'll have the plan to fall back on and it can help you know what to expect while running your business.

You can use a business plan template or you can make a plan on your own. When you do make the plan, it should include quite a bit of research. You'll want to include an overview of your company, a market analysis, your business's organization, the specific products and services you'll be providing, and your marketing and financial plan. If that sounds like a lot, don't worry—you can always add to your plan as you learn more about the catering business world.

Importantly, though, you should also research your competition and identify potential customers. Is there a particular type of catering that is needed in your area that is currently underserved? For example, if you live in an area with a lot of golf courses, you may find that they are always in need of caterers for weekend events. Your market research into the needs in your area can go a long way to helping you sustain your business.

Part of your business plan for how to start a catering business should also include the vendors and suppliers you plan to use. Look into sourcing all the supplies you need, including linens, utensils, china, even tables and chairs for some events, and of course the food. When it comes to non-food items, Burnett suggests renting first, before buying things outright.

“At the beginning, you can rent anything you might ever want or need,” she says. “And renting is great: You know what the cost will be and you don’t have the upfront cost of purchasing something.

“But at some point, though you want to buy those things yourself because you still can charge for them and basically you’re paying for the ownership of them. And they ultimately pay for themselves.”

When it does come time to buy, equipment financing can provide you with the funding you need to cover the cost of supplies.

Step 3: Register your catering business and get an EIN

Depending on the business entity you chose, your business's name might by default be your name. If you want to change that, you might need a DBA or "doing business as" name. You'll want to register your business and its name with the state you plan to operate in.

For a catering business, because you're handling food, this might also require some other registrations depending on the rules in your state. The health department might need to check out the place where you're cooking and preparing the food you'll be serving, for example.

You'll also want to apply for an employer identification number also called an EIN. You can apply for one online from the IRS in just minutes and enjoy the benefits of having one for years to come. It can serve as a business tax ID number and help you do other business tasks like applying for a credit card and paying your employees.

Step 4: Get all licenses and clearances needed to start a catering business

As with most industries involving food prep, you can’t just, well, do it. You need to obtain a business license from the state, as well as a food handling license. You also need to pass a county or state health inspection—a residential kitchen likely won’t cut it, so consider looking for a commercial kitchen that has already been approved.

Some other requirements you might need to consider include workers' compensation insurance and permits or licenses to work out of certain venues—the monthly or annual costs of which can cut into profit margins.

If you’re unsure of what will be required, get in touch with your local Chamber of Commerce , Small Business Development Center , or the Small Business Administration to find out more.

It's not a bad idea to consult a lawyer in your area who specializes in the food or service industry for help filing everything and getting all of the registrations squared away before you start cooking.

Step 5: Determine your pricing

Pricing your work depends greatly on where your business is located and what kind of catering you do. Many businesses create price tiers that provide a certain level of service and amenities for various amounts. Burnett never went down that route.

“I started off doing custom proposals for people, and I’ve stayed with them throughout these nine years,” she says. “It takes a lot more time, but a lot of my proposals get accepted, rather than a package deal where it may or may not fit what someone is looking for. If they don’t need something, if it doesn’t pertain to their event, it’s not going into their pricing. If they need more, they pay for more; if they need less, they pay for less."

To get an idea of what costs what, Burnett says that her price per person has varied from $7-$8, for light appetizers for cocktail hour, up to $80 for filet and lobster.

“It varies because we do buffets, plated dinners, simple appetizers, or [events] where we’ve just dropped off food and they’ve served it themselves—to very high-end menus with unique ingredients,” she explains.

Step 6: Hire, train, and outfit your staff

It’s unlikely you can cater an event all by yourself, so staff is a requirement. Hiring and training staff is something that came organically for Burnett, but that might not be the case for you, so do whatever is best for your business is recommended here.

“At the first location, we brought on staff members one by one as we needed people. There was no real formal training from the beginning," she says.

You may be able to find staff just as easily, either by word-of-mouth or by combing your own network. But you might also need to reach out on foodservice-oriented job-seeking sites, or look into how competitors found their staff. Just keep in mind that what works for you when you're starting a catering business might not be what works once your business starts growing.

"But when we moved into our new location, at the Hall County Government Center, we opened up a café, coffee shop, and expanded the catering business at the same time. Since we were going to have in-house staff as well as catering staff, we had to go through a much more extensive training period.”

Here’s another place where having capital at the start comes in handy: If you’re hiring and training staff before they actually work an event, you need to set aside training dollars.

Additionally, uniforms, including vectorized logos, can be “really cheap or really expensive,” in the words of Burnett.

“Hey, I want aprons with logos on them—getting that logo vectorized for $75-$80, then $5-$7 a piece depending on how big you want the logo. Then you have to buy the apron. If you need 20, 30, 40 of those—that adds up,” she says.

Step 7: Market during your own events

When it comes to marketing and advertising your business, Burnett has one suggestion that trumps all the rest.

“When you’re putting food in somebody’s mouth, that’s the best time to find your next client,” she says. “It’s through the guests that are attending the events you’re catering for.”

Otherwise, it depends on what kind of catering you specialize in. If you focus on weddings, you’ll want to attend bridal shows—which involve bringing food samples and sometimes buying a booth. Corporate catering might involve more focus on LinkedIn advertising, where you can buy leads; you might also pay people to knock on doors and pass out fliers to bigger businesses.

“Really, it’s about networking. A lot of word of mouth, a lot of referrals,” she says. When you're just starting a catering business, that’s where the putting food in someone’s mouth tactic comes in.

Step 8: Get funding

Burnett made the decision to start her business out of necessity after her husband lost his job in the wake of the 2008 financial crisis. She had previously worked in food and retail management, and she fell back on that experience when it came time to find a new source of income.

“A woman at my church said, ‘Why don’t you reopen your catering business here at the church?’ I didn’t think you could do that, but we called the health department and had them do a site visit at the church kitchen. It was deemed sufficient for commercial use, so I had my church kitchen licensed as a catering commissary, and I launched the business with zero capital, zero plan. Nothing but me, myself, and I,” Burnett explains.

Burnett found herself in business well before she expected to be. Despite making things work, she says luck took the place of capital and wouldn’t recommend that path to other future caterers.

“There are some things that I could look back on that I would say either by sheer doggedness or dumb luck, the next right thing did happen,” she says. “Was it more stressful because there wasn’t a plan at the beginning or there wasn’t capital? I think definitely.”

Burnett notes that, for the catering industry, access to capital is especially important: “Most small businesses fail because they don’t have the capital to get them through the ebbs and flows. And in something like the catering business, there should naturally be some ebb and flow, whether it’s the seasonality of the type of catering that you do, or the calendar—seasons and holidays.”

If you aren't as lucky as Burnett, you will probably need some funding to get your catering business off the ground and through slower months. Knowing how to acquire capital is one of the keys to figuring out how to start a catering business. There are plenty of routes you can go to acquire small business funding to get your business going.

If you want to go the traditional route, you can go for a traditional term loan, a business line of credit , or maybe a business credit card . Once you're established you can look into getting an SBA loan .

Step 9: Plan for emergencies — both financial and others

You should have extra capital when you start out, and continue to budget wisely as you go, because you never know when something will go wrong in the catering industry.

"Things break, so you have to replace them. Maybe you started off with china for 200 and now you only have china for 150 because they break,” says Burnett, listing the things that caught her off-guard when starting out.

“Repairs to vehicles: Catering can be hard on your vehicles, so you’ll need replacements to tires. The price of gas, when it went sky-high, it had an impact. Food was costing more. And people understood that food cost more to a certain extent, but people still had in their head that they need to do a lunch for $10 or $15 a person, and when the price of gas and food has gone up, it’s easy for that not to be profitable.”

But preparing for the unexpected is about more than budgeting. Most events are catered at a venue that can be 30 minutes, an hour, or even a few hours away from the kitchen. That can put you in a tight spot.

“The ability to be a MacGyver is a requirement. Every venue is different, and if you forget something, you’ve gotta figure out how to make it work,” Burnett says.

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How to start a catering business: The bottom line

Catering isn’t an easy business. Burnett says you need to “know what you’re getting into,” due to the physical and demanding nature of the work.

“You can be a great cook, and that doesn’t necessarily make you a great caterer,” she says.

But Burnett was able to build a massively successful business—so much so that she actually began tapering off of catering in 2019 to focus more on event planning—off little more than an idea that was born in a church kitchen.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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Catering Business Plan

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Every event or occasion calls for good food. And although the majority of people like good food, not everyone has the talent to cook the same.

And if you are someone who receives constant compliments for your cooking then you must have thought of having your catering business.

But having a catering business is much more than that. It all boils down to the quality of your service in the end, but before that, you need to have a strategy to attract your customers’ attention, build trust, manage your finances, and many more.

All of the above might sound a little overwhelming, but it doesn’t need to be. All you need is a catering business plan.

Catering Industry Highlights 2023

Here is an overview of the current state of the catering industry in 2023:

Market size and growth potential:

Employment scenario:, number of operational businesses:, major market drivers:, key market trends:, financial plan:.

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business plan for a catering school

How Can a Catering Business Plan Help You?

The catering business is one of the most rewarding careers as it not only lets you pursue your passion, it has the potential to grow into a huge business by size and volume if planned properly.

A business plan is helpful for a catering business because along with great cooking skills, great management skills are an integral part of a successful catering business.

A business plan can help you conduct your daily business activities without chaos, have good finances, help you find your desired customers, and make your unique business idea a marketable one.

Things to Consider Before Writing Your Catering Business Plan

Make a list of items you can serve.

Having a list of items you will serve, helps you organize your services better. It also helps your customers understand what you can offer and decide if your service is the right one for them or not.

It also becomes important that you design your menu as per your target audience’s tastes and preferences.

Figure out your location and staffing coasts

Figure out from where you’ll provide services, what would be the amount of rent you’ll have to pay, which location would be good for your business , etc.

Apart from that, you also need to figure out staffing costs, the size of your team, the skills required, and so on.

Figure out where you’ll get your supplies from

Getting good supplies is essential for a catering business. Because you need to pay attention to quality as well as the taste of the food you’ll offer. Having a fixed supplier helps you maintain consistency in the quality of your food.

Make a list of important equipment

Although many catering services work on the go and prefer to rent equipment, it is a good practice to have the basic equipment in case of contingency. It would also decrease your reliance on other people, and pose fewer challenges while gathering supplies for new orders.

Having your equipment also makes it easier for you and your team to prepare orders as you get familiar with how to use those tools.

Now that you have done the research, let’s learn how you can write a business plan for yourself.

How to Write a Catering Business Plan?

A good catering business plan consists of a clear description of your business’s functioning, your target market, the services you offer, the size of your company, a pricing strategy, and a well-designed employee management system.

Now you might wonder, where to start from, how to go about writing a plan from scratch, and most importantly how to know if you have written a good one.

Well, you need not worry.

You can easily write a well-rounded business plan either through a pre-designed template or through online business plan software.

Moreover, online business plan software can help you write a flexible business plan that grows alongside your business.

Catering Business Plan Outline

This is the standard catering business plan outline which will cover all important sections that you should include in your business plan.

  • Keys to Success
  • Financial Summary
  • Legal Entity
  • Locations and Facilities
  • Facility Design
  • Boxed lunches
  • Buffet style lunches
  • Alternative Providers
  • Future Products
  • Internal Bright Future Customers
  • Nonprofit External Customers
  • For-profit External Customers
  • Market Analysis
  • Market Trends
  • Market Growth
  • Value Proposition
  • Competitive Edge
  • Distribution Strategy
  • Marketing Programs
  • Pricing Strategy
  • Promotion Strategy
  • Of Grape & Grain
  • Cravings Fine Foods
  • Ariana’s Deli
  • Fettuccini and Co
  • Napoli Restaurant
  • Brindiamo Catering
  • Wild Duck Brewery
  • Oregon Electric Station
  • Local and national grocery stores chains
  • Local and national sandwich fast-food chains
  • Strategic Alliances
  • Organizational Structure
  • Management Team Gaps
  • Personnel Plan
  • Other General Assumptions
  • Fundraising Strategy
  • Fundraising Programs
  • Funding Forecast
  • Start-up Summary
  • Income Statement (5-Year Projections)
  • Balance Sheet (5-Year Projections)
  • Cash Flow (5-Year Projections)

Although your plan will keep changing as your business grows, here are a few key sections that would form the foundation of your business plan:

1. Executive summary

This executive summary section would be the first one on your plan. It provides a summary of all that your business stands for. It can be divided into the following subsections:

  • Objectives : This segment would consist of the chief objectives of your company. What it aims to achieve, who it wants to serve, and where it wants to reach.
  • Mission : This segment includes the mission statement of your business, it consists of what market gap you plan on filling with your business.
  • Financial Summary : This segment will give a summary of the past and present condition of your finances as well as projected gains of your business.

A clear executive summary can come in handy if you need funding.

2. Operational Strategy

The operational strategy section helps you plan how to work toward achieving your business goals. It can be divided into the following subsections:

  • Day-to-day activities : In this segment, you’ll write an overview of the best way of carrying out your business from onboarding clients to fulfilling the services.
  • Long-term goals : This section would consist of long-term goals like serving a certain number of clients, growing your business to a certain size, and expanding to a certain number of branches, etc.

A good operational strategy would make your business activities less chaotic and prevent them from being all over the place.

3. Market Analysis

In this segment, you’ll write down every single detail you can find out about the market. It would include the following segments:

  • Market trends : Knowing about all the prevailing market trends can help you design a plan that would change as per the evolving market, and also help you maintain the foundation your company stands on. It would also give you an overview of what your competitors are doing.
  • Target Market : This segment would describe everything about your target market. The locations they prefer, the kind of cuisines they are into, how and when they procure catering services, etc.

This segment helps you understand what you are getting yourself into.

4. Services

This section consists of a detailed description of the services you offer. For example, the events you cater to, the volume of people you can serve, the food options your services have, what additional services you offer, etc.

This segment helps your target audience understand your services better, it helps them in deciding whether you are the right fit for them or not. So, make sure you describe your services in a clear and precise manner.

5. Financial Plan

The financial plan segment includes everything starting from the funds you need to start your business, the funds you need for procuring supplies and employing people, the projected cash flow of your business, expected profit, and loss of your business, pricing strategy, etc.

Download a sample catering business plan

Need help writing your business plan from scratch? Here you go; download our free catering business plan pdf to start.

It’s a modern business plan template specifically designed for your catering business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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A business plan software like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions, customizable templates, and 400+ sample business plans to help you get started.

So, whether starting a catering business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

So what are you waiting for? Start planning today!

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Frequently asked questions, how do i write a business plan for catering.

Writing a catering business plan from scratch requires a lot of research, but you can report it most effectively with the help of a catering business plan example. Using our business plan software, you can also quickly finish your plan in just a few hours or less.

What should be included in a catering business plan?

These are the key components of a business plan your catering plan must include to stand out to investors:

  • Executive summary
  • Business Overview
  • Products and services
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

Where to find business plan writers for your catering business?

While many business plan writers are available to help you, believe it or not, no one knows your business better than you. So we recommend you write your catering business plan and outline your vision as you have in your mind. You can use AI business plan generators like Upmetrics to speed up the writing process.

What are some common mistakes to avoid when writing a catering business plan?

Following are some of the common mistakes to avoid when writing a catering business plan:

  • Poor market research and ignoring industry trends.
  • Inadequate and inaccurate financial projections.
  • Undefined goals and lack of details.
  • Including outdated and irrelevant information.
  • Not proofreading the document for typos and grammatical errors.
  • Not regularly updating your business plan.

About the Author

business plan for a catering school

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Write a Catering Business Plan w/ Templates (PDF, Word Doc)

Whether you’re starting a catering business full-time or planning to operate out of your house initially , writing a business plan is essential to getting clear on the type of catering business you want to open. After all there’s some pretty important stuff covered inside of what can seem like a stuffy document.

For the purposes of starting a catering company, think about the business plan as the one place you put your operation details. Things like the cooking equipment you need to purchase and the total cost, tentative catering menu, food costs, and who your target customer is. These are all super important details you need to understand before opening! This document provides a place for you to organize everything.

By the end of this guide, you’ll be able to draft your plan and start on that first catering gig you’ve been planning to open. We also provide templates you can use in PDF and Word Doc you can download and edit. Let’s get started.

Page Contents

Executive Summary

Introduction, company description, mission statement, company concept, market analysis, target market, industry analysis, competitive analysis, management structure, product line and services, sales and marketing, financial plan, funding request, financial forecast, operational plan, download templates.

business plan for a catering school

Catering spread for a Mexican food concept.

Start your business plan with an executive summary. This is a way to introduce your catering business so whoever is reading your business plan will know what to expect. This will include a brief introduction of your catering business, a description of your company, the services your catering business will be providing, and the customer focus.

A quick introduction helps the reader get a bird’s eye view of your catering business. Here you’ll be talking about what to expect and what you can offer as part of your catering service.

This section isn’t considered lengthy. This usually has two to three sentences. What you need to focus on when writing this down is by the end of it, your reader will more or less understand what your catering business is all about.

Here’s an example introduction you can use as a guide:

The Big Spoon is a small catering business headed by Lydia Smith. She specializes in Italian cuisine but can cater to American, Mexican, and Asian dishes as well. The Big Spoon can accommodate an intimate dinner for 2 up to a large party of 50 accompanied with table settings and chafing dishes to complete that delicious home-cooked meal experience.

Just by the introduction, the reader will know how big your catering business is, what cuisine they can expect to order, and how many people the business can cater for. It also gives them an introductory glance about your catering style wherein you already provide more than just food but also a table setting so they don’t have to look for a supplier for this separately.

Keep your introduction informative but also short enough. You will be able to add in more to the details later on.

business plan for a catering school

Some food trailers make more than 50% of their annual revenue from catering gigs.

A little background on your catering business is needed in the company description part of the business plan. Here, you can describe the meaning behind the name for your catering business, who the owners are, and what their roles are going to be. Who will be in charge of cooking? Who will be in charge of accounts and marketing?

This may just be brief but this is a way for you to introduce what’s going to happen behind the scenes of your catering business.

business plan for a catering school

Catering works great for food trucks and restaurants.

Although your catering business may sound self-explanatory, it would still be of great help to you if you mentioned the services you’ll be offering.

For example, The Big Spoon already mentioned in their introduction that they’ll be catering food and offering table settings. They could also add that they will be offering an ice cream station and even a cocktail bar.

You will describe more of this in detail later on but you can summarize it and mention it here already.

Customer Focus

For a catering business to flourish, you must know your target market early on. And though a thorough explanation of that can be found in the Market Analysis section, you can briefly state them in this portion as well.

Also, remember that your customer focus would also have to coincide with your skills. You can’t be targeting customers who are vegans if your culinary skills and knowledge do not include cooking vegan food. This is why it’s important to write this early on so you can narrow down the customers you are planning to cater to.

Dinner table with a spread of different foods such as grilled steak, potatoes, salad and bread sitting on a brown table.

What’s your mission statement?

Businesses with clear goals stated from the start lead to a successful operation. Why? Because every decision you make revolves around these goals which will lead you closer to success.

Here’s a sample mission statement to picture it out clearly:

The Big Spoon aims to cater delicious home-cooked meals to its customers. Every dish that is served will contain natural and fresh ingredients. We see to it that the service we provide is top-notch so that our customers will feel as if they are being served in a fine restaurant in the comforts of their own home or wherever they choose to have us cater them.

By writing this down in your business plan, you and your staff will have to stand by the standards you’ve set for yourselves. For instance, as stated in The Big Spoon’s mission statement, no fast food will be served and no artificial ingredients will be used so you and your staff will always remember this by heart.

By following this and revolving your decisions around your mission statement, you will be able to keep such standards which will lead to pleased and returning customers.

Woman tying an apron in a bow behind her back.

This is the section of the business plan where you can finally put in detail the concept you’ve been planning for your catering business. Remember the things you’ve been holding back in saying in the introduction? This is the time to write them all down now.

Related Reading: 7 Powerful Ways I Promote and Market My Catering Business

You can start by answering the following questions:

  • What cuisine will you be offering?
  • How many people can you cater to?
  • Will you be offering healthy options such as vegan, keto, or paleo meals?

You may also add in other concept ideas that are not mentioned above. Just make sure to cover everything so you can have a basis for your product line and services to be tackled later on.

Plate, fork and knife advertising catering for all occasions.

A compelling catering business logo.

Planning to put your business out there means you also have to know the industry you’ll be diving into. This is to help you analyze your potential customers, the growth of the catering business in your area, and the competition.

As mentioned above in the customer focus, your skills will have to match your target market. You’ve already written a brief introduction about it so in this section, all you have to do is to explain it in detail.

business plan for a catering school

The catering business has been going on for a long while now so it’s important to gather in as much information as you can regarding this industry. This is to help you figure out if there is a potential market for your business and how to put your plans into action.

Another helpful guide is to look into the type of cuisine most people in your area look for. You can then incorporate it into your business and offer it as part of your menu.

The bottom line is that analyzing the industry around you helps you plan better for the future of your catering business.

You will not be the only catering business in your area. You’ll have to consider restaurants as your competition too. Check their prices and set menus. Do a competition check by tasting their food once in a while. Knowing who the players are in this competitive business game gives you the upper hand because you’ll be aware of their strengths and weaknesses and how to deal with them on the field.

business plan for a catering school

Determine the key players in your business.

A catering service is run by a few people. In this section of the business plan, you’ll list down everyone who is working on this business alongside you as well as the roles they possess in your business. This includes:

  • Business Partners
  • Accountants
  • Co-chefs (If you’re not the only one doing the cooking)

Why is this so important, you might ask? Stating clear business roles and laying out the management structure keeps everyone in check and helps avoid any misunderstandings. Most businesses that don’t define this early on end up having a messy workflow. So make sure to state each duty clearly for everyone to follow.

Italian burgers add that delicious Italian flavor to this American classic food

Burgers are a proven catering option.

This section of the business plan goes hand in hand with your company concept. Here you can present your different sample menus for all the cuisine you wish to cater to. Be sure to include the prices for the set menus per head.

You can also write down the services you plan to offer. Here are some you can consider for your catering business:

  • Out of town catering
  • Cocktail station
  • Set up style (buffet or plated)
  • Table setting (formal or casual, rustic or summer feel)
  • Wait staff or food display only

Writing them all down in this section will keep your business more organized which is very important when you start on your catering business.

Grilled chicken from a barbecue food truck

Grilled chicken is another popular option for caterers.

How are you going to market your catering business? Do you plan to have an ad out in your local newspaper and on social media? Both strategies are fine but you need to find more ways to get your catering business out there.

One way to market yourself is to partner up with rental spaces such as function halls that do not provide food. Give them a proposal that when there are inquiries regarding the rental of their halls, they would present your set menus to the guests as well so they don’t need to trouble over finding a caterer.

Related Reading: How I Started a Legit Catering Business Out of My House

Partnering with several event coordinators is also a way to get your business known. People these days hire event coordinators to do all the planning for them. They expect these coordinators to answer all their questions from food, music, and decorations. By partnering up with an event coordinator, they’ll be the ones to pitch in your catering business to their customers.

Remember to uphold your mission statement as well. By providing good food and high-class standards during your catering event, you’re already marketing your products and services to the number of people you’re catering to. So always make an exceptional first impression because that will stay with the guests long enough for them to remember hiring you on their next and succeeding events.

fried chicken

Plan your financial future.

Knowing where you’re going to get the funds to start your catering business is a must. This is how you’ll know if your plans are going to be achievable or not. Besides, having a solid financial plan will also allow you to go through with your ideas without any interruptions.

In this section, break down your financial plan into two categories which are your plans to request for funding and your financial forecast.

Some business owners are ready to put up their catering business due to having saved enough money through the years. But what if you lack the funds to do it? Don’t fret. You can still loan from the bank and invite investors.

Whatever your plan is that deals with requesting for funding, include it here so you can document it.

business plan for a catering school

Make conservative and best case scenario financial forecasts.

Reaching break-even is the ultimate goal when you’re putting up a business. You can compute how long it will take you to reach it early on in the planning stage.

You can also list down all your proposed expenses here which include the following:

  • Pots, pans, and other large kitchen appliances and tools for cooking
  • Chafing dishes
  • Dessert displays and trays
  • Table cloths, plates, glasses, and utensils
  • Uniforms for you and the staff
  • Storage boxes and food warmers

You may also add in tables and chairs if you do not want to keep on renting these. But sometimes, the venue where you’ll be catering can provide these as well.

Download Now: Bakery Business Plan Templates for 2021

Be sure to include your staff’s payroll expenses. Since catering events are not done daily (unless you’ve already made a name for yourself and you’re booked every day), you can just have your wait staff be on call and pay them per catering event rather than a daily wage.

By computing these, you’ll know just how much you should allot for your startup capital and how much should your goals be to reach during every catering gig in order to profit off of it.

business plan for a catering school

What’s your operation plan?

Put your plan into action by making a timeline of your operations. Here is an example:

Date Plan [Insert Date Here] – Finalize the business documents you need such as permits and registrations for your catering business.[Insert Date Here] – Start marketing your business on social media and the local news. Send out proposals for partnerships with event coordinators and function halls.[Insert Date Here] – Hire and train staff.[Insert Date Here] – Start catering when booked.[Insert Date Here] – Achieve goals and reach break-even.

The appendix section of the business plan is where you can put all your documentation. This includes photos of your food and table setting and your copies of the permits and registration for your catering business.

Here are the catering business plan samples in PowerPoint, Word Doc, Google Doc, and PDF. These are ideal for commercial or home-based catering businesses.

  • Catering business plan template Google Doc
  • PDF catering business plan sample
  • Catering PowerPoint template
  • Catering businesses are ideal because there is no space for you to rent which is considered one of the main expenses that can be quite heavy on the pockets. You will be cooking in the comfort of your own home. Just make sure your place can handle heavy cooking and there is enough space for you and your staff to move about.
  • It would be nice to learn more about the different cuisines as you go along so you can cater to a wide variety of audiences.
  • Include a checklist of all the equipment you need to operate at the start. These equipment requirements make up the bulk of your startup costs. You can download a checklist of frequently used catering equipment here .

Throughout this entire guide, we have been referring to your readers as one of the main reasons why you should make your catering business plan easy to understand. But in truth, making this business plan is for you as well. You will need this plan when you’re requesting for financial assistance in banks and this would also serve as your work guide. So remember to keep it detailed and easy to comprehend because you will be using this on the road to putting up your business.

While opening a catering business can be extraordinarily rewarding there are a few factors you should consider before deciding to push ahead. Creating a business plan lets you understand what the factors are, what’s going to make this business become a success, and how you can profit from the venture.

If you’re serious about starting a catering business, don’t forget to sign up for our Food Business Startup Kit . This free community will give you access to exclusive interviews with catering professionals you can use to help grow your own business.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

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Catering Business Plan Templates: Your Blueprint for Success

  • February 8, 2024

business plan for a catering school

When starting a catering business, it’s essential to have a well-structured business plan in place. A comprehensive business plan not only helps you outline your goals and strategies but also serves as a detailed roadmap for success. However, creating a business plan from scratch can be a daunting task. That’s where catering business plan templates come in handy.

Once you’ve found a suitable template, the next step is to customize it to fit your unique catering business. This involves filling in the specific details of your business, such as your target market, menu offerings, pricing, marketing strategies, and financial projections. Customizing key elements of the template allows you to tailor it to your specific goals and vision, ensuring that your business plan accurately reflects catering businesses.

Why Creating a Catering Business Plan is Essential

In the catering industry, having a well-thought-out business plan is crucial for success. It provides a roadmap for your business and helps you make informed decisions. Here are some key reasons why creating a catering services business plan is essential:

Defining Your Goals: A business plan allows you to clearly define your goals and objectives. It helps you identify what you want to achieve with your catering business.

Understanding Your Target Market: By conducting market research and analysis, you can gain valuable insights into your target market. This information will help you tailor your services to meet the needs and preferences of your customers.

Outlining Strategies: Your business plan serves as a guide to outline the strategies you will implement to achieve profitability. It includes details on your menu, pricing, marketing tactics, and financial projections.

Setting Yourself Up for Success: By carefully considering all aspects of your business and planning for potential challenges, you can set yourself up for long-term success in catering companies.

If you’re dreaming of starting your catering biz, you’re in the right place. We selected 10 catering business plan templates to help you get from daydreaming to doing. We’ve broken them down into three categories: Basic, Intermediary, and Complete, so you can find just what you need, no matter where you’re at in your catering business planning process.

Basic Catering Business Plan Templates

Template 01: the quick start guide.

This business plan template is like the fast food of business plans – quick, easy, and gets the job done. It’s perfect if you’re just getting your feet wet.

Catering Business Plan Templates

Use the Quick Start Guide Template

Template 02: The Budget Buddy

Focused on the numbers, this one helps you figure out your starting costs and financial plan for how you’ll keep the lights on.

Catering Business Plan Templates: Your Blueprint For Success - Catering Business Plan Templates -

Use the Budget Buddy Template

Template 03: The Startup Planner

This template helps you outline your business concept’s initial needs, legal structure, and pricing strategy.

Catering Business Plan Templates: Your Blueprint For Success - Catering Business Plan Templates -

Use the Startup Planner Template

Intermediary Catering Business Plan Templates

Template 04: conscious catering strategy.

Focusing on the growing trend for healthy and dietary-specific menus, this sample menu template is perfect for caterers wanting to market and specialize in health-conscious catering industry food offerings.

Catering Business Plan Templates: Your Blueprint For Success - Catering Business Plan Templates -

Use the Conscious Catering Strategy Template

Template 05: Full-Service Catering Plan

Designed for established catering services and catering companies ready to expand, this template focuses on operational and pricing strategies, detailed menu planning, and advanced, marketing strategies and techniques. It’s ideal for caterers looking to scale their operations and refine their service offerings.

Use the Full-Service Catering Plan Template

Template 06: Catering Growth Accelerator

Unless you’re planning to do everything yourself (spoiler: not a good idea), this template helps you plan out your dream team.

Catering Business Plan Templates: Your Blueprint For Success - Catering Business Plan Templates -

Use the Catering Growth Accelerator Template

Complete Catering Business Plan Templates

Template 07: the full feast.

This is the big one – a comprehensive marketing plan for a full catering company template that covers everything from A to Z. If you’re ready to dive deep, this is for you.

Catering Business Plan Templates: Your Blueprint For Success - Catering Business Plan Templates -

Use the Full Feast Template

Template 08: The Event Ace

Specializing in events? This template focuses on planning for different types of clients at events and managing bookings at networking events.

Catering Business Plan Templates: Your Blueprint For Success - Catering Business Plan Templates -

Use the Event Ace Template

Template 09: The Growth Guru

Thinking ahead? This template helps you map out marketing strategy detailed plan for how you’ll expand and grow over time.

Catering Business Plan Templates: Your Blueprint For Success - Catering Business Plan Templates -

Use the Growth Guru Template

Template 10: The Risk Wrangler

Every serious business owner faces challenges. This template helps you identify potential risks to business goals and plan how to handle them.

Catering Business Plan Templates: Your Blueprint For Success - Catering Business Plan Templates -

Use the Risk Wrangler Template

Taking Action and Customizing Your Business Plan

Now is the time to take action and start creating your catering business plan. While examples and templates can be helpful starting points, it’s important to customize them to fit your unique business needs. Remember, your catering business plan template is a living document that can be updated and adjusted as your business grows and evolves. Learn how you can adapt and refine your catering business plan to ensure it aligns with your goals, enabling sustainable growth and success in the competitive catering landscape.

Turning Your Catering Company Dreams into Reality

Starting a catering business is super exciting, but it can also be a bit overwhelming. That’s where the catering business plan template comes in. They’re like your road map to success, whether you’re just starting to sketch out your catering equipment ideas or you’re ready to launch. So, grab the first operations plan template that fits your stage and start cooking up your new catering business and plan!

Why Most Catering Businesses Fail – And How a Solid Business Plan Can Prevent It

How will your catering business plan evolve as you grow your catering business

How to Create a Profitable Catering Business Plan

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The Ultimate Guide to Starting a Home-Based Catering Business

Here are the key steps to follow to start a home-based catering business.

The essential guide cover

Get the Home-Based Catering Business Guide

Launching a home-based catering business can open the door to a fulfilling career. Grasp the fundamentals to start, from licenses and permits to essential marketing strategies.

Clicking the "Get the Survey Now" button constitutes your express request, and your express written consent, to be contacted by and to receive automated or pre-recorded call, texts, messages and/or emails from via phone, text, and/or emails by Auguste Escoffier School of Culinary Arts at the number(s)/email you provided, regarding furthering your education and enrolling. You understand that these calls , texts, messages and/or emails may be generated using an automated or pre-recorded technology. You are not required to agree to receive automated or pre-recorded calls, texts, messages or emails as a condition of enrolling at Escoffier. You can unsubscribe at any time or request removal of street address, phone number, email address via Escoffier website .

With lower startup costs than a restaurant and the ability to determine your own hours and dishes, a home-based catering business can be an exciting entry into culinary entrepreneurship!

With no brick-and-mortar, “customer-facing” space needed, starting a catering business from home can be more affordable**, and a great way to either supplement your full-time income or replace it entirely.

Still, this is a big undertaking. However, you can follow this step-by-step guide for helpful tips in getting your home-based catering business off the ground, and start wowing clients with your delicious food!

On-Site vs. Off-Site Catering

Catering services are generally split into two categories—on-site and off-site. With on-site catering, the food is cooked and completed at the event location, like a wedding venue or hotel. With off-site catering, food is cooked somewhere else and then brought to the event location. This is often the case with catered business lunches and private parties.

As a home-based caterer, you may have the option to work either of these methods into your business. You could do the prep work at home, and bring everything to the event location for the final cooking and plating. Or you could do all the cooking from your home kitchen, and deliver the completed dishes to the venue.

The method you choose could be influenced by your city and state catering regulations, so make sure to do your research before determining your business model.

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Take the Culinary Career Survey

We’ve compiled a checklist of all of the essential questions into one handy tool: career options, culinary interest surveys, educational opportunities, and more.

Know Home-Based Catering Laws

Before you file any paperwork or spend a dollar to establish your business entity, you need to know what is possible (and legal) in your area.

Does your city/county/state even allow for catering out of your home? And if so, does your kitchen meet the health department guidelines? These rules may require extra ventilation, a three-compartment sink, and non-permeable surfaces, like stainless steel countertops. Rules vary from state to state and city to city, so make sure to get the specific details for your region!

You may find that while you can operate the business side of your catering operation from home, you may still need a commercial kitchen rental where you can do the actual cooking for off-site catering. You may have to rent a shared commercial kitchen, or you may be able to cut costs by operating out of a kitchen at a local church, restaurant, or community center. Get creative!

Chef plating white dishes with tomatoes and feta cheese

Start Looking at the Numbers

There are two factors to a business’ profitability—income and expenses. Before you jump into your new venture, start sketching your financial outlook and making some projections so you can build a profitable business.

What Can It Cost to Open Your Doors?

There are costs associated with every business—your job is to figure out how much you may need to spend starting and operating your catering business at home. Additionally, you should calculate your anticipated income to determine how long it may take to recoup those startup costs.

Keeping your expenses low at the beginning can help you become profitable sooner. Instead of buying all new equipment and serving dishes, what can you find second-hand or borrow? Can you purchase and store ingredients in bulk to save some money?

After you figure out your potential startup expenses, think about how you’ll pay for them. Will you be able to cover these startup costs out of your personal bank account, or do you need to seek a small business loan or grant? Even if you don’t need outside funds right away, you may want to secure a loan just to cover any possible emergencies that may occur as you get up and running. Unexpected expenses can crop up, like higher food prices or broken equipment that needs repair.

Remember to factor in the cost of a rented kitchen space if you need one!

Smiling Caterer Delivering Tray Of Sandwiches To House

How Much Can You Expect to Bring In?

How many events can you reasonably cater per year? And how large do you plan for those events to be? This is a vital part of your planning process and goes to the very heart of your home catering business.

It’s not all about how many events you can do—it’s about how many you want to do. Flexibility is part of the appeal of this business model, so it’s up to you to decide what you want your business to look like.

Is this going to be a full-time venture with a team that serves large weddings and corporate events? In that case, you want every weekend to be booked.

Or do you envision it as a supplemental business to your full-time job, or a fun money-making hobby? If that’s what you envision, you may only plan to do one small, high-end dinner party per month, focusing on personalized service and top-shelf ingredients.

Do you plan to be a company of one? This will limit the size of the event you can manage, but it may also reduces your expenses.

These factors determine how much income you can make per year. Build out a rough calculation of the amount you can expect to make versus your anticipated expenses to make sure there’s room for profitability.

If financial planning seems a bit daunting, Escoffier’s Online Food Entrepreneurship program can help you grasp the culinary math fundamentals to start a food business, such as money management, purchasing, receiving, menu pricing, inventory, and more!

Group of people smiling and talking at a dinner party

Create Your Business Entity

Name your home-based catering business.

Time to brainstorm some names!

Check with your Secretary of State (if you’re in the U.S.) to make sure that the name hasn’t already been registered. It’s also a good idea to do a web search of the name to make sure there are no catering businesses that already hold that name. Remember, you want to make it easy for people to find and remember you.

Plus, putting in a little research upfront can allow you to avoid confusion or legal troubles from a similarly-named company.

Build Your Business Structure

Consult with an attorney and/or tax professional to decide what the best business structure for your company will be.

A sole proprietorship is the easiest to create, but it doesn’t keep your personal and business assets separate. A limited liability company will protect your personal assets from business debts or liability, but it is a little more complicated to set up. If you’d like help with setting up your business, consider contacting a local small business center.

Once you’ve established your business name and structure, you can register for an Employer Identification Number (EIN) with the IRS.

Set Up Your Business Banking

Keep your personal funds and business funds separate, so you can accurately track your profit and expenses. This may also make paying your taxes much easier at the end of the year!

Get Any Required Licenses and Permits

Each state, county, and city will have its own requirements for permitting and licensing. To start, you’ll probably need a business license. Contact the Small Business Administration (SBA) to get guidance on the rules in your local area.

If your state allows you to cater from your home kitchen, you may need an annual health inspection from the local health department. You may need a food handler’s or food manager’s license as well.

And if you plan to sell alcohol as part of your catering services, you’ll likely need a liquor license to stay in compliance.

Long story short: be diligent in your permits and licenses! An error here could lead to financial or even legal trouble down the road.

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Get Liability Insurance

Even if you take proper precautions, any time you cook for others there is some element of risk. If someone gets ill from eating something you cooked—even if it’s not your fault—you may face liability. Liability coverage can protect you and your business if something unfortunate happens. A specialty insurance provider like the Food Liability Insurance Program may be a good fit for this type of business.

You may also need to update your homeowner’s insurance since you’re running your business out of your home. Contact your insurance company for details.

Craft Your Menu

Now that all the paperwork is out of the way (for now), let’s talk food!

Caterers may choose numerous specialties, from regional cuisine to farm-to-table to plant-based catering. Choosing a specialty in your menu plan reduces your pool of possible clients, but it also makes it easier for you to stand out and market directly to your ideal customer. After all, if I’m a client who wants to serve guests a gluten-free, vegan meal, I’m probably more likely to hire the gluten-free vegan caterer than a “jack of all trades.”

“The most valuable part of my Escoffier education has been the knowledge I gained from all of the Chefs. Each one had a different take on things. It was a great experience.”* Kathy Gadison, Escoffier Culinary Arts Graduate

To avoid reinventing the wheel for every event, you can opt to offer a set number of dishes that customers can pick from. You may also want to establish “tiers” in your menu, with each tier having a different per-person cost. This gives your customers flexibility in choosing their dishes while still working with their budgets.

When pricing your menu, consider your food costs , labor costs, and additional overhead (insurance, kitchen rental space) to make sure you can cover all of your expenses and still have some profit left over from each event.

Also, consider your service method when designing your menu. If you’re only offering buffet-style catering, you may want to avoid dishes that rely on exquisite presentation or need refrigeration. Finally, think about on-site vs. off-site delivery. Food that you plan to deliver from your home kitchen to the venue must maintain quality through the transport and setup process.

Escoffier’s Online Food Entrepreneurship program curriculum may also examine the various aspects of menu design and management, including how to use home-based catering menus as a strategic financial tool.

Mini sandwiches and bread on a plate in front of flowers

Assess Your Equipment

What do you have, and what do you need?

If you offer baked goods on your menu, for example, you may need a second stand mixer or multiple ovens. A dedicated catering refrigerator can give you extra cold storage, plus make it easier to keep your catering supplies safe from hungry family members if you’re cooking at home.

You may also need chafing dishes and Sterno to keep food hot when it reaches its destination, plus serving utensils and dishes.

When you have all these extra items, where will you keep them? If you have a large garage or storage shed, that can work. But you may need to rent a storage unit nearby to keep these things out of your home or rental kitchen space.

Start Building Relationships with Vendors

As a catering business owner, you have access to wholesale food suppliers that can supply you with bulk ingredients at better prices. They may also be able to help you source specific ingredients, which is valuable if you’re in a specialty market.

Event planner using checklist while examining delivery of crockery and decorations while movers unpack boxes

Start communicating with vendors early to get an idea for who has the best prices, quickest delivery times, and most responsive customer service. And if you’d like to source ingredients from local farmers and small food producers, start reaching out early to build relationships.

When it comes to sourcing, think beyond the food. If you can source linens, flatware, and plates as part of your service, you may be able to charge a higher rate and provide a useful service to your clients. So strive to develop relationships with rental vendors as well.

Start Marketing Your Home-Based Catering Business

How will you get the word out? If you plan to cater to an older crowd, you may want to go with traditional marketing methods, like taking an ad out in a local publication. If your ideal customers are younger and tech-savvy, social media is probably a better place to target your efforts. Focus on high-end photography.

You’ll most likely need a website. A website makes you “findable” online, and it can be your home base to display menus, testimonials, photos, and pricing. It’s also where you can share your story and credentials, like your Food Entrepreneurship degree or diploma , and what is special about your cuisine.

“For me, having access to the school online means it is now possible to receive the culinary education I have desired, while still being able to grow my business and take care of my family, without even having to leave our valley. It is awesome that in my lifetime, we have developed the technology making this educational venture even an option. I am grateful for the opportunity, to say the least.”* Kristen Douglas, Online Culinary Arts Graduate, Owner & Catering Chef at The Main Event

Hire and Train Your Staff

If you’re catering small events, you may be able to handle them on your own. But as events get larger, they often grow in complexity.

Even if you can handle all the cooking on your own, who is going to serve it? Two or three people may be enough to keep a buffet well-stocked, but if you plan to do seated meals, you may need more staff to prevent slow service and cold food.

If you’re an Escoffier graduate, you may be able to find some team members among your fellow alumni through the Escoffier Alumni Association !

Smiling chef cutting carrots and other vegetables on a white cutting board in a kitchen

Collect Reviews and Testimonials

One of your best sources for new clients can be be old clients. Along with relying on word of mouth, encourage past customers to leave positive reviews and testimonials you can share.

Some bookkeeping software has this function built in. After you send the final invoice and the client pays it, the software can send out an automated email with a link to your review platform of choice.

Celebrate Major Moments Through Food

Starting a catering business at home can be flexible and rewarding! You have the opportunity to make rewarding connections with interesting people and help them to celebrate life’s big events through food. But it can also be challenging and demanding.

Education can be a great way to prepare you for starting a catering business. Escoffier’s Online Food Entrepreneurship programs include core culinary principles, marketing concepts, and business planning methods that may help demystify some of the important concepts of entrepreneurship and help set you up for success. And with online culinary school , you may even be able to complete your program while you start your catering business. To take the next step in your entrepreneurial journey, contact us today to get started!

Interested in learning more about culinary entrepreneurship? Try these articles next:

  • How to Start a Bakery Business From Home
  • How to Start a Restaurant with Little to No Money
  • How to Start a Food Business From Home

This article was originally published on June 11, 2021, and has since been updated.

*Information may not reflect every student’s experience. Results and outcomes may be based on several factors, such as geographical region or previous experience.

**Consider your situation and resources to determine what is affordable and on budget, for you.

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How to Start a Home-Based Catering Business

A Step-by-Step Guide

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Launching a home-based catering business can be a rewarding and flexible career option! In our guide, explore what you might need to start: from licenses and permits to marketing strategies.

Clicking the "Get the Guide Now" button constitutes your express request, and your express written consent, to be contacted by and to receive automated or pre-recorded call, texts, messages and/or emails from via phone, text, and/or emails by Auguste Escoffier School of Culinary Arts at the number(s)/email you provided, regarding furthering your education and enrolling. You understand that these calls , texts, messages and/or emails may be generated using an automated or pre-recorded technology. You are not required to agree to receive automated or pre-recorded calls, texts, messages or emails as a condition of enrolling at Escoffier. You can unsubscribe at any time or request removal of street address, phone number, email address via Escoffier website .

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School Business Plan Template

Written by Dave Lavinsky

private school business plan

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the school industry.
  • Discuss the type of school you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

  • Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
  • Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
  • Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
  • Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

  • How big is the school industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of students do they serve?
  • What type of school are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide specialized instruction, either in subject or in method?
  • Will you offer courses or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

  • Choose the Name for Your School
  • Create Your School Business Plan
  • Choose the Legal Structure for Your School
  • Secure Startup Funding for Your School (If Needed)
  • Secure a Location for Your Business
  • Register Your School with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your School
  • Buy or Lease the Right School Equipment
  • Develop Your School Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your School
  • Open for Business

Learn more about   how to start your own school .

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

How to write a business plan for a catering company?

catering company business plan

Are you a startup catering business looking to see if your idea is viable and raise financing?

Or an existing catering company looking for ways to grow, expand or improve profitability? 

If so, this guide will provide the tools and insights you need to write a comprehensive business plan for your catering company.

This in-depth guide covers why you should write a business plan for your catering company; what information is necessary; what such plans typically include; and the best tools available for creating them. 

With these resources, you'll be well on your way toward success as an established or aspiring caterer!

On the menu:

Why write a business plan for a catering company?

  • Information needed to create a business plan for a catering company
  • What is the financial forecast for a catering company?
  • The written part of a catering business plan
  • What tool should I use to write my catering business plan?

Creating a business plan for a catering company is an essential step in the success of any food service venture. Even if you already have an established catering business, you should regularly revise and update your plan.

A business plan is essential because:

  • It forces you to think about how you will grow your business
  • It’s what financiers will look at if your goal is to get funding
  • It helps you keep track of your progress

Business planning and your catering business growth

Having a clear vision for where you want your business to go will help guide your decisions on how to get there.

Writing a business plan will force you to anticipate every aspect of your business - from pricing, marketing and staffing to forecasting, and financial planning - and act as your roadmap for the years to come.

Obtaining funding for your catering business

A well-crafted catering business plan is a mandatory tool when looking for funding.

The business plan details your company's aims and objectives and gives crucial information to potential lenders to make informed judgments about your catering business’ borrowing capacity. 

Similarly, every Investor wants to see healthy growth, profitability, and cash generation to make sure their investment in your catering company will generate a good return on investment. 

Your catering business plan will provide this detailed financial information through the income statements (P&L), balance sheets, and cash flow statements, enabling investors to make an informed decision. 

Keeping track of your catering business’s progress

A business plan is essential if you want to track the progress of your catering business. 

It’s easy to set ambitious goals, but delivering on them is what really matters. Having a business plan in place, and regularly comparing your results to what was planned, keeps you honest about your capacity to execute.

Tracking your financial performance against your forecasts is especially key as it enables you to quickly identify if you are on track or not, and when needed to adjust your forecast in order to maintain visibility on your future cash flows. 

Now that you understand the importance of writing a business plan for a catering company, it's time to look at what information is needed to create one. 

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What information is needed to create a business plan for a catering company?

Carrying out market research for a catering company.

Market research (a look into consumer behaviour and economic trends) is essential before writing a business plan for a catering company. 

Market research provides valuable insight into the industry and can help you to identify potential customer needs, competition, and trends in the market. 

When performing market research for your catering business you could look at answering questions like:

  • Is the sector growing?
  • What are the most attractive customer segments (corporate, weddings, or social events)?
  • Who is the competition? Is the target market saturated?
  • What types of cuisine (Mexican, Italian, vegetarian, fast food, traditional, etc.) are more profitable?
  • What are the upcoming trends in customer habits in the catering business?
  • What are sales like during weekdays and weekends? Is there a high level of seasonality?
  • What is pricing like? And how have profit margins evolved in recent years?

With this information, you can more accurately forecast revenues (sales) and create an effective marketing strategy to give your catering company the best chance of success. 

Also, it gives investors confidence in your understanding of the industry and provides evidence that you are taking steps to ensure long-term sustainability. 

Developing the marketing plan for a catering company

You will also need to think about your go to market strategy - i.e. what actions will be put in place to acquire and retain customers. 

Having a clear sales & marketing strategy in place will help you ensure you have the right level of staff, and budget for sales and marketing costs, to hit the sales targets set in your business plan. 

The staffing and equipment needs of a catering company

Before developing your catering business plan, you should evaluate the recruitment strategy and the investments required. 

Knowing how much money is needed for staffing is key to accurately anticipating the funding requirements and cost structure in the forecast of your catering company.

For example, you could consider how much it will cost you to hire:

  • A manager (event planner)
  • A supervisor
  • Dishwashers

Similarly, you should also factor in the money you will spend on equipment that is needed to start or expand your business.

Once you have collected all the necessary information to create a business plan for your catering company, the next step is to develop a financial forecast. 

What goes in the financial forecast of a catering company?

The financial forecast for a catering company contains the profit and loss (P&L) or income statement, balance sheet, and cash flow statement which we will present in more detail below. 

These financial tables enable the readers of your plan to assess the financial potential of your catering business, in particular its viability, borrowing capacity and potential return on investment.

The projected P&L statement

The projected P&L statement for a catering company is a financial statement that shows how much money your company is expected to make (profit) and how much it is anticipated to grow over time.

example of projected profit and loss statement in a catering company business plan

The projected balance sheet of your catering company

The balance sheet is an essential financial statement used to assess your catering company's financial position at a given time. It is a snapshot of the company’s assets, liabilities, and net worth (owner’s money left in the business after deducting liabilities from assets). 

Equipment, inventory, accounts receivable (a record of sales made on credit), investments, and cash are samples of assets a firm may own. Loans, accounts payable (purchases the business made on credit), taxes, and wages are examples of liabilities. 

Lenders, investors or business owners can get an insight into a business’s financial condition when they compare what your business owes versus what it owns. 

Also, a catering company's balance sheet will show whether it is solvent (the ability of the business to pay its long-term debt) or liquid (the business's ability to pay its short-term debt). This helps assess your catering business' funding requirements and borrowing capacity.

projected balance sheet in a catering company business plan

The projected cash flow statement

The cash flow forecast of your catering business helps you understand how much money is coming in and going out. 

This will assist you in making informed decisions about how to expand your business and plan for the future. 

Knowing your cash flow can also help you determine whether you have enough money to keep the business running or if you need additional capital.

catering company business plan: projected cash flow

The initial financing plan

An initial financing plan shows how much money you need at the start of your catering company business plan, where it will come from, and what it will be used for.

catering company: sources and uses of funds

Now that you know what you should include in your catering company's financial forecast, it's time to look at the written portion of your business plan which provides the context needed to evaluate the relevance of your financial forecast.

The written presentation of a catering company business plan

The written presentation is composed of 7 main sections:

The executive summary

  • The description of the business

The products and services section

The market analysis.

  • The strategy 
  • The operations
  • The financial plan

The executive summary of the business plan of your catering company should enable readers to quickly and easily understand who you are, what you do, and the objectives of your business plan. 

The summary should include your mission and vision statement, a comprehensive overview of the catering business, its market, key financials, an overview of your plans and goals, your business strategy, your funding requirements, and the administrative structure of your business.

Presentation of the company

When preparing the description of your catering business, it is essential to consider the different parts that make up the business. First, you should explore the structure and ownership of your enterprise. 

This includes information on who owns the business, how many shareholders there are, and what type of legal entity (sole proprietorship, partnership, corporation, and so on) your business operates as.

The second part to consider is the location of your business. It is crucial to explain why you have chosen a particular area or city for your catering venture, and how the local market may benefit from having your services.

Finally, you should describe the management team. Include an outline of each member’s experience and certifications, and how their jobs will contribute to the catering company's success. 

A good leadership team is vital for every business plan since it increases investor trust. As a result, ensuring that they are adequately highlighted can make all the difference.

When you are writing the products and services of the business plan for a catering business, it is important to include detailed descriptions of each product or service.

For example, in this portion of the business plan, you could state that you cater to private events, weddings, corporate groups, and so on. 

Your plan's reader should have a sense of how many guests can be served for each type of event, what types of menus are available, and if any specific dietary needs can be met, as well as other significant facts.

The goal here is to ensure you adequately present all your products and services.

This information should be clear, concise and comprehensive so that potential investors or banks can get a good understanding of what exactly your catering company offers.

a range of food aligned in a buffet: illustration for the products and services section of the catering business plan

When presenting the conclusion of your market analysis in your catering business plan, you should include information about demographics and segmentation, target market, competition, barriers to entry, and regulation. 

This will help lenders and investors understand who the company is targeting with its services, and help inform their opinion of your commercial potential.

In addition to demographic information, it's also important to provide an overview of your competition in order to show potential investors why your service stands out from others in the local market.

You should also explain any relevant regulations you must adhere to when operating.

By providing such details you will give potential lenders and investors a clear understanding of how well-positioned you are for success in this competitive industry landscape.

The strategy section

When writing the strategy section of your business plan for a catering company, you should detail your competitive advantage, pricing strategy, marketing plan, milestones and risks and mitigants (how to counter the risks). 

The competitive advantage should highlight how your services are unique from other competitors in the area. This could include special cuisine options or services, such as delivery or event planning. 

In addition, a pricing strategy is essential to ensure that customers are getting value for money while still making sure that profits are maximized. Pricing should be competitive yet profitable for the business, considering market trends and the customer's willingness to pay. 

Moreover, a detailed marketing plan must be included which outlines how the company plans to promote its services and reach potential customers. 

Plus, you should set milestones to measure the success of your business plan, and risks and mitigants identified to prepare for any potential issues that may arise. 

With these elements included, your strategy section will ensure that your catering company stands out from the competition.

The operations section

This section should provide an overview of how your business is organized to achieve success and must be convincing enough to investors and banks.

The operations section of your catering business plan, you should include detailed information about your staffing team, roles and responsibilities of staff members, recruitment plans, operating hours, key assets and intellectual property needed to operate the business, and suppliers. 

In terms of staffing, your business plan should detail who will be responsible for each job role, what qualifications and experience are required for each position, and how many people will fill that role. 

The financial plan section

The financial plan section of the guide is where you talk about the financial forecast we talked about earlier in this guide. 

By now, you should have a comprehensive understanding of the information that belongs in your catering business plan. It's time to begin assembling all the parts. 

What tool should I use to write my catering company's business plan?

In this section, we’ll be reviewing three solutions for creating a business plan for your catering company: using Word and Excel, hiring a consultant, or using online business plan software.

Create your catering company's business plan using Word or Excel

Using Word and Excel sounds attractive because they are cheap, but these tools are often not the best solution for you due to their limitations.

Do you have the skills to create a forecast in Excel? This is the first issue if you are going fully manual with Excel: you need to understand what you are doing, meaning that you need to have a solid background in accounting and finance to avoid making mistakes.

The second issue is trust. Even if you avoid making mistakes, will investors and lenders think you did? 

Now when it comes to writing the actual business plan, Word is great but you start from a blank page, without instructions, and have to do all the formatting which takes forever.

Hire a consultant to write your catering company's business plan

Outsourcing the writing of your catering business plan to an accountant or consultant may be a viable option for you if you don’t have time. 

The main advantage of this approach is that consultants and accountants are used to writing business plans and financial forecasts, and thus there is less risk of errors. 

However, this method also has its drawbacks:

  • It’s expensive: it costs a minimum of $2,000 (or £1,500) to get a business plan from a consultant.
  • Revisions required after the first version of the plan are often not included in the price.
  • Unless the consultant knows your industry by heart, they are unlikely to be able to challenge your assumptions, and to be able to sell your positioning compellingly.
  • Accountants won't touch any part of the presentation (they only help with the forecast).

Using an online business plan software

Another alternative is to use online business plan software . There are several advantages to using specialized software:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can be inspired by already written business plan templates
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
  • You get a professional document, formatted and ready to be sent to your bank
  • The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this article has helped you to better understand how to write the business plan for a catering company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a successful business plan for a pizzeria
  • Coffee shop business plan template

Know someone in the catering industry? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Catering Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Catering Service » Catering Business Plan

Catering Business

Do you want to start a catering company and need to write a business plan? If YES, here is a sample catering business plan template & feasibility report.

You see, planning to cater for guests doesn’t come easy. It is one thing to plan for a party or want to host some guests in the comfort of your home; and it is yet another to have them well catered for . This is where adequate organization and projections come to fore.

This means that if you were planning for a party for instance, you have got to be sure about the number of guests you are expecting, the type of food that appeals to them, as well as how you intend going about the preparation. Indeed having to go through all these steps, might be a bit tasking, however, good news is that there are folks who can take away the burden.

You will need to do plenty of research work, so as to arrive at the best of templates that can help guide you through the type of business that you are into. Below is a sample catering business plan template which you can use to get started with your own business plan.

A Sample Catering Service Business Plan Template

1. industry overview.

Have you ever wondered how difficult it really gets for people who host parties to cope when they have to cook all the meals that the guests get to eat? Without a doubt, it is quite a difficult task to accomplish this, especially if the number of guests attending the event is much.

As such, if the host attempts to personally cook the meals for her guests; particularly when the number is on the high side, chances are that they may likely breakdown due to fatigue. It is for this reason that caterers are in hot demand.

There is hardly any country in the world where one may not find caterers who are into full – time catering businesses. Professional caterers do not only cater for big organizations, government agencies, institutions and parties, but they can also be contacted to handle home catering services for people who can the luxury.

This means that people who host a huge number of visitors per time in their houses can relax and allow the burden of cooking to be taken off them.

In the united states of America alone, there are well over 10,000 registered catering businesses that employ about 150,000 people ( both contract and full time employees ), and most of them are thriving pretty well in the business because there are loads of business opportunities available to caterers in the United States of America, as well as in other parts of the world.

The United States of America’s Catering Industry generates well over 7 Billion US Dollars annually through events such as; weddings, holiday parties, corporate functions ( Annual General Meetings and Anniversary et al), funerals and birthday parties amongst others, and the figure is still on the increase.

Catering business is considered to be amongst the delicate industries, this is because they are involved in cooking food for consumption for a large number of guests per time. It is the reason why this business is subjected to regular inspection by relevant health officials from different local health departments.

As one who runs a catering business in the United States of America, you are expected by law to comply with the laid down rules and regulations for the industry.

There is ample room for any entrepreneur who is interested in running a catering business in the United States of America to start in any capacity and still maximize profit in the business. You can start by catering for 20 people or less, conversely, you can as well start your catering business by catering for a large crowd.

The bottom line is that catering business is known to be a very lucrative business in all parts of the world, and not just in the United States of America.

2. Executive Summary

Appealing Delight® Catering Services Company is a catering business that will be based in Chicago, Illinois, USA. Our intention of starting a catering business in Chicago is to deliver the best quality catering services at an affordable price to a wide range of customers.

Our services will involve catering for parties, outdoor events, weddings, holiday parties, birthday parties, corporate events, picnics, anniversaries and special events et al.

Work will always be on going when it comes to working with our clients to give them the best. We have perfected our plans on how to execute that. At Appealing Delight® Catering Services Company, we are going to take pride in working with our clients to deliver high quality and nutritious meals and excellent services while working with their budget. Our customers don’t need to break the bank to get the best of foods and services from us.

As part of our plans to make our customers our number one priority, we have perfected plans to work with our clients to provide customized services based on their budget. We will be involved in delivery services for our clients, rentals services, event management and consultancy services.

At Appealing Delight® Catering Services Company, we will go the extra mile to give our esteemed customers value for their money irrespective of the size of their budget. As such, we do not intend to turn any one down, because of the meager amount of cash they may have.

Appealing Delight® Catering Services Company is own and managed by Mrs. Sharon Miller, a notable and award winning cook in the United States of America. She will be bringing her experience to fore, to help Appealing Delight® Catering Services Company grow to become the number one choice in the whole of Chicago and environs and also a one – stop – shop when it is about catering services.

3. Our Products and Services

At Appealing Delight® Catering Services, we will be involved in cooking both local foods and intercontinental foods for our clients. Our intention is not to restrict our services to only cooking of foods, but we are also going to be involved in spreading our tentacles to cover all aspects of the ideal catering business.

In as much as cooking meals will be our number one priority as a catering business, we will also be involved in event management, rental services, consultancy and trainings. Here are some of the products and services we will be offering our clients;

  • Corporate Catering
  • Wedding Catering
  • Holiday Catering
  • Breakfast Catering
  • Picnic Catering
  • Box Lunch Catering
  • Cocktail Party Catering
  • Pig Roast Catering
  • BBQ Catering
  • Canteen Management
  • Event Management
  • Sales of Cakes
  • Rental Services
  • Consultancy Services

4. Our Mission and Vision Statement

  • To become the number one catering service provider in the whole of Chicago, Illinois.
  • To establish a standard catering business that will meet all the catering needs (cooking, event planning , rentals, trainings and consultancy services) of people in Chicago and neighboring states.

Our Business Structure

Our catering business will be structured in such a way to accommodate all the aspects of our business offering. We are setting up a catering business that will not only be involved in cooking and serving foods on behalf of our clients, but a business that will also be involved in rental services ( renting of cooking wares, table cloths, tables, chairs, marquee tents et al ), consultancy services and trainings ( run a catering school ).

So, in setting up the structure for Appealing Delight Catering Company, our business structure will be slightly different from what is obtainable in an ideal catering business that majors in cooking and serving foods on behalf of their clients.

We are going to run a full-fledged office in Chicago, a place where people can come in and make inquiries. In view of the above, we have made provision for the following position in our organization;

  • Chief Executive Officer

Cooking Assistants

  • Admin and Personnel Manager
  • Front Desk Officer
  • Sales and Marketing Officer

Servers (Contract Staff)

  • Cleaners / Dish Washers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for the day to day running of the business
  • Responsible for handling high profiled clients and deals
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for the payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Bakery Manager:

  • Responsible for managing the daily activities in the restaurant
  • Ensures that the bakery facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with third – party providers (vendors)
  • Reports to the Chief Executive Officer
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Any other duty as assigned by the CEO

Chief Chef:

  • Responsible for preparing different meals as requested by our clients
  • Makes lists and budget for cooking supplies
  • Oversees the entire coking process
  • Responsible for training new cooks
  • Makes sure that quality is maintained at all times
  • Assists the chief chef in the kitchen
  • Runs errands for the chief chef
  • Responsible for purchasing food ingredients for the organization
  • Ensures that the kitchen is kept clean at all times
  • Ensures that all kitchen wares are kept at their proper position after use.
  • Any other duty as assigned by the Chief Chef

Admin / Personnel Manager

  • Receives payments on behalf of the restaurant
  • Handles all HR concerns for the organization
  • Supervises employees during events
  • Issues receipt to customers
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Any other duty as assigned by the CEO / restaurant manager

Sales and Marketing Officer:

  • Sources for clients for the company
  • Responsible for promoting the company’s image
  • Responsible for creating marketing and sales strategies, etc.
  • Represents the organization in some strategic business meetings
  • Any other duty as assigned by the Chief Operating Officer / Bakery manager
  • Delivers customers’ orders promptly
  • Runs errand for the organization
  • Transports employees and goods to and fro event venues
  • Assists in setting up cooking and serving stands during events
  • Any other duty as assigned by the personnel manager
  • Take orders from guests
  • Serves guest during events / parties
  • Assists in cleaning dishes after events / parties
  • Assists in the movement of cooking utensils, plates, spoons and other relevant wares

Cleaners / Dish Washers:

  • Responsible for cleaning the office facility and kitchen at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Responsible for washing dishes before and after events
  • Cleans both the interior and exterior of the building

6. SWOT Analysis

We are quite aware that is a stiffer competition when it comes to the catering trade in Chicago, which is why we decided to take our time to perfect our strategies before launching out. Our goal is to become a leading all – round catering services company in the whole of Chicago and the only way to achieve that is to out – perform our competitors. In order to outperform our competitors in Chicago, we hired a business consultant to help us conduct SWOT analysis .

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in establishing our catering business in Chicago, IL. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Delicious Delight® Catering Services.

We are a complete catering business that does not offer outdoor catering services alone, but offer consultancy services, rental services and trainings. The truth is that, people will prefer to engage a client that can provide them with all they would need to make their events a memory one.

It means that the need to sign different contracts with different providers (vendors) will not arise once they engage our services. Another positive for us is that we will be working with the best of caterers in the US; they are going to be guest lecturers in our Catering School and our CEO is an award winning caterer in Chicago who is widely celebrated.

Our weakness could be the challenge of hiring and keeping the best cooks / chefs in our payroll since most of them may want to work for themselves. This challenge applies to almost all catering business owners . Yet another weakness is that we are new in Chicago, IL.

  • Opportunities

When it comes to catering services, the opportunities that are available cannot be quantified. Any entrepreneur can start his or her own outdoor catering business anywhere in the world and still make huge returns on his or her investment.

At Appealing Delight Catering Company, we take pride in the fact that we are one of the few catering services companies in Chicago that offer a wide range of related catering services; hence we are likely going to maximize the opportunities available for catering business in Chicago, IL.

There are a couple of first class catering services companies in Chicago IL, and they are a huge threat to us. They pose a threat to us because they are already established, and their brand is well accepted. Also, most of them can boast of a have huge clientele base.

Our competitors are able to develop expensive new marketing and sales campaigns and that will mean that we will have to struggle to catch – up.

7. MARKET ANALYSIS

  • Market Trends

There is hardly any organization or individual who intends organizing any party or event that will not engage the services of caterers. One of the high points of parties, weddings and events generally is the time for refreshments with foods.

Most people who attend parties look forward to when food is served, that is to tell you that a party will not be complete if there is nothing to eat and drink.

It is the norm for most corporate organizations to also give out the management of their canteens to vendors (caterers) because they know that it will be a distraction if they decided to handle it themselves. This is one of the major areas catering companies leverage on in building their businesses to generate steady income.

Outdoor catering services is supposed to be the core offering of catering businesses, but outdoor events don’t happen every day these days. As a matter of fact, caterers compete for the available weddings and parties that are organized during the weekends because weekends and holidays appear to be the busiest periods for catering business.

In order to compete with the big wigs in the catering industry in Chicago, we have decided to create a niche, which is why we want to run an all – round catering business; a catering business that is not just restricted to cooking and serving of foods, but a catering business that will offer rental services, consultancy services, as well as run a standard, government approved / licensed catering school in Chicago IL. Appealing Delight® Catering Company will adopt the following marketing and sales strategies;

  • Introduce our business by sending introductory letters alongside our brochure to all the corporate organizations in Illinois
  • Neighborhood, door to door and mouth to ear mode of adverts to introduce our business in our community
  • Engage in road shows ( make some open air noise) to introduce our business
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality foods and services
  • Encourage and reward referral marketing.
  • Leverage on the internet to promote our business
  • Start a TV show in line with our business goal and objectives
  • Sponsor relevant community events, such as cooking competitions and cooking reality shows on TV et al.

8. Our Target Market

No doubt, the target market for catering businesses cut across people of all walks of life and organizations. The need to celebrate and call for a party will always arise and it is not restricted to only a group of people or organization, it cuts across people of all walks of life.

Yes, our catering services is within the reach of everybody and we intend serving available clients, but in order to effectively make plans and take actions towards meeting our sales and marketing goals, we have been able to pencil down the category of people and organizations that will be our main target market. Below is a list of the people and organizations that we have specifically designed our products and services for;

  • Families (Homes)
  • Schools (boarding house and campus et al)
  • Wedding Ceremonies
  • Event Planners
  • Sport Centers
  • Corporate Organizations
  • Aspiring Entrepreneurs (Those who want to learn how to cook and run their own catering businesses)
  • Managers of public facilities
  • Carnival Organizers
  • Caterers ( for our consultancy services and perhaps renting of our catering wares)

Our Competitive Advantage

Appealing Delight® Catering Services is coming into the catering industry knowing completely well that there are other competent and well established catering companies in Chicago. However, we have decided to critically study the industry and have realized that in order to have a competitive advantage over our competitors; we must do what they are not doing.

In view of the above stated fact, we have decided to offer a wide range of catering services that will meet the needs of a wide range of clientele base. We want to be the one stop shop when it comes to catering services in the whole of Illinois.

Our clients should be able to sign just one contract with us and we will deliver nearly all they would need to make their events a memorable one. This is the competitive advantage that we are bringing to the market in Chicago, IL.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Appealing Delight® Catering Services Company is established with the aim of maximizing the catering business, hence our service offerings. With the nature with which we intend building our business, we are not going to lack continuous inflow of cash.

There are several sources of income for our business and we will ensure that we do all we can to maximize them. Below are the sources of revenue generation for Delicious Delight® Catering Services Company;

  • Offering outdoor catering services to a wide range of clients
  • Engage in Party rental services (renting of catering wares, chairs, tables and tents et al.)
  • Manage Canteens for corporate organizations.
  • Running a top notch government approved catering school in Chicago, Illinois
  • Offering consultancy services in line with our business offerings

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

This sales projection is based on our business offerings which involve outdoor catering services, rental services, event management, canteen management, our catering school and consultancy services et al. On the Average, we look forward to;

  • Handle about 4 Outdoor Catering Events in a Month
  • Secure contract to manage 5 canteens for corporate organizations within the first 3 months of launching the business
  • Sell a minimum of 20 Standard Cakes in a Month
  • Manage a minimum of 2 Events a Month
  • Consult for a minimum of 4 clients in a month
  • Train a minimum of 50 caterers within the first 6 months of launching the catering school
  • Rent our catering wares / party stuffs to a minimum of 4 clients per month

N.B-: Please note that we could not put a specific amount to the projection above because the prices may differ for different services and for different clients. Part of our business strategy is to work within the budget of our clients as stated earlier.

Also, to deliver quality catering services hence it will be difficult to project what we are likely going to make from such deals. But, the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute.

  • Marketing Strategy and Sales Strategy

Appealing Delight Catering Services Company intends to become the number one catering services company in the whole of Chicago and the only way for us to achieve this is to engage in guerilla marketing. Our plan is to ensure that we get our own fair of the existing market in Illinois.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of the organization.

Our goal is to become a one-size-fits- all kind of service people when it comes to catering services in Chicago, Illinois and its environs. This is why we must explore all the marketing tactics available to us if indeed we want to fulfill our mandate. In nut a shell, we will explore the following marketing and sales strategies to promote our catering business;

  • Direct Marketing
  • Marketing via Our Sponsored TV Programs and Community Based Events
  • Erect Our Billboards in Strategic locations around the city
  • Online Marketing (via our official website, social media platforms and blog et al)
  • Referral Marketing
  • Promotion of our products during our training sessions in our catering school

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. First and foremost, we want our brand to visible and well communicated which is why we have created a logo with attractive colors.

All our publicity materials and jingles are done by some of the best hands in the industry. We have created a budget to take care of our publicity and advertising need and here are the platforms we intend making use of to promote and advertise our business;

  • Place adverts on both print and electronic media platforms
  • Sponsor relevant community programs
  • Sponsor relevant TV shows
  • Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ et al
  • Install our Bill Boards on strategic locations
  • Engage in road shows from time to time
  • Distribute our fliers and handbills in targeted areas from time to time

12. Our Pricing Strategy

Launching a new business is not an easy task especially if you are launching a business / idea that is not entirely new from what is obtainable in the location you intend launching it. So, part of our strategy for entering the market is to leverage on pricing to gain a good percentage of the available market.

Of course we will attract clients by offering quality catering services for rock – bottom price. A price that probably will be the lowest in the industry.

Although prices for our catering services and other related services will be lower than what is obtainable in the industry, but it wouldn’t remain so for a long time. As a matter of fact, we intend jacking up the prices gradually until it falls at par with what is obtainable in the industry. We aim to achieve this within a year of launching the business.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer
  • Payment via
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.

13. Startup Expenditure (Budget)

  • The Total Fee for Registering the Business in Florida: $750.
  • The budget for Liability insurance , permits and license: $5,000
  • The Amount needed to acquire a suitable Facility with storage space for 6 months in Chicago, Illinois (Re – Construction of the facility inclusive): $70,000.
  • The Cost for the purchase of furniture and gadgets (fridges, TVs, Sound System, tables and chairs et al): $15,000
  • The Cost for Catering Equipment (Standard commercial oven, Industrial Gas Cooker, Baking Sheets and Racks, Mixers, Work Tables, Sinks, Slicers, Scales, Cake decorating Tools, Ingredient Bins and kitchen utensils et al) : $15,000
  • The Cost of Launching a Website: $600
  • The cost for our opening party: $5,000
  • Additional Expenditure ( Business cards , Signage, Adverts and Promotions et al): $5,000

Going by the report from our research and feasibility studies, we will need an average $150,000 to set a catering business in Chicago, IL.

One good thing about catering business and perhaps other related services that we render, is that you are definitely going to make profits from any business deal that you handle. You are expected to submit quotations that will be enough to cover your expenses and profits as well.

Generating Funding / Startup Capital for Delicious Delight® Catering Services Company

  • The CEO Mrs. Sharon Miller will generate 40 percent of the start – up capital from her personal savings
  • She will source for soft loans from family members and friends
  • Her bankers are willing to give her loan facility to the tune of 80,000 US Dollars

14. Sustainability and Expansion Strategy

Our CEO Sharon Miller has plans to implement succession plans hence the introduction of her daughter Ms. Stacy Miller to join her in building the business from the scratch . She has made plans to train her on the job and also attend training courses. Ms. Stacy Miller will be understudying her mother with the sole aim of taking over the business once she retires.

As part of the plans to sustain the business and also to expand the business, we will continue to invest in the training of our employees and also continue to explore new opportunities to generate income for the business. We are certain that if we get things right and we work hard; we are likely going to triple our income in the second year of our operations.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Renting of Facility and Construction of our Commercial Kitchen: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members and friends: Completed
  • Application for Loan: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, electronic appliances and catering equipment: In progress
  • Creating Official Website for the Company: In Progress
  • Preparation of our catalogue and price list: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Kitchen Approval by Inspectors from Local Health Office: Done
  • Opening party / launching party: In Progress
  • Compilation of our list of products and detailed recipe : Completed
  • Arrangement for trainers and training facility: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed food ingredients: Completed
  • Purchase of delivery vans: Completed.

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business plan for a catering school

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School Lunch Catering in 5 Steps: The Ultimate Guide for Restaurants

Offering school lunch catering services is perhaps one of the best ideas you could ever have as a restaurant owner. Although it might seem daunting at first glance, it is a highly dependable way to generate consistent revenue for your business. However, working with school lunch programs comes with a unique set of challenges, and it often differs vastly from your typical take-out or delivery services.

To succeed in this venture, you must be prepared to price boxed lunches, create menus that are appealing to kids of all ages, and prepare complete meals for 100 students or more every day. Additionally, you must maintain high participation among students and their parents. 

If you are interested in catering for schools and do not know where to start, we've got you covered. Below, you will find an infallible five-step guide with easy-to-follow instructions that will help you connect with educational institutions near your restaurant and provide them with a daily school lunch program.

Step 1: Connecting With Schools in Your Delivery Area

Figuring out which schools to target may be a tad intimidating when starting your school lunch catering business. But it is not an impossible task. You could start by compiling a list of potential customers and looking up how many students are currently enrolled in each school. This will help you estimate the number of lunches you need to prepare every day. 

If you are not quite sure which educational institutions in your service area require school lunch delivery, you could find out by following these simple steps:

  • Use https://www.privateschoolreview.com/find-schools to discover potential clients.
  • Type in your zip code and select the miles you can cover — keeping customers within a 20-minute drive will help you ensure you always deliver on time. 
  • Visit each school's website to find information on their current lunch program.
  • Contact each school for additional information on who their lunch program provider is.
  • Decide how many restaurants you are interested in collaborating with — a good rule of thumb is to work with three different suppliers, one of whom should be a pizza vendor.

Doing your due diligence will allow you to build a feasible strategy to succeed in your school lunch business. It will also help you figure out who your competitors are so that you can outperform them. 

Step 2: Plan a Limited but Diverse Menu Option for Each Day

Schools have a responsibility to keep the meals they offer their students as healthy as possible. Lunches should typically be low in fat, calories, and sodium and contain a balanced mix of lean proteins, fruits, vegetables, and whole grains. 

Still, the need to keep things nutritionally valuable does not mean the school lunches your restaurant offers have to be bland. Au contraire, creating diverse yet nutritious menus can help increase lunch program adoption and earn you higher profits.

Depending on your restaurant's capacity and the number of schools you cater to, offering four to eight options is a good benchmark. If you plan to use multiple vendors, limit yourself to one per day. Keep in mind that pizza is the number one selling food item nationwide, so including this option in your meal rotation at least once every week is always a great idea.

Step 3: Setting Prices 

If this is your first time catering school lunches through your restaurant, you may be having trouble defining how much to charge per meal. A good rule of thumb is to keep your prices between $4.00 and $5.00. Make sure you consult with each school first so that you can get an estimate of what the average student's budget is. 

If you want to help a particular school fundraise, you could increase your fares by 25 cents (or more, depending on the goal). Don't forget to automatically add all applicable credit card and transaction fees to the total retail cost of your meals to bundle prices and avoid hidden charges.

Step 4: Keep Ordering Deadlines Flexible

Flexibility is a terrific quality in the business world. Putting customers' needs first will help you offer them a more pleasant experience and encourage them to keep buying from you. For example, when catering to schools, you may come across parents that plan and order ahead of time. 

However, it's not uncommon to also find working parents with a lot on their plates who need to order at the very last minute. Offering them a little extra flexibility is a nice gesture that could benefit your business more than you know. It will let you accommodate busy parents while enabling your kitchen to grab those last-minute orders and potentially make more money. It's a win-win situation all around.

Step 5: Plan Your Deliveries 

Lastly, once you have closed the deal with your desired schools and have all the information you need to work on your orders, it's time to craft your delivery plan. If you're catering to several schools simultaneously, you will need to guarantee your delivery schedules won't overlap. Delayed deliveries could lead to unsatisfied customers who will not hesitate to walk out of a deal. After all, school directives must ensure kids get fed at the right time, and you need to help make that possible. 

Make sure you stay compliant with state and local laws regarding the transport and packaging of food. Use containers that allow you to keep the cold foods cold and the hot foods hot and ready to eat while still helping to reduce the waste challenges faced by educational institutions. For example, you could install a container collection program or offer recyclable and compostable packaging with your boxed lunches.  

The Takeaway 

Starting a school lunch catering business through your restaurant could help you increase your income. However, there are certain steps you need to follow to increase your chances of success. The above guide offers helpful pointers to get you started with your school lunch delivery duties. If you need more help with meal order management, payment processing, and more for your school lunch program, reach out to Boonli today. 

business plan for a catering school

What Is a Business Plan for Catering Business?

A business plan for catering business helps you navigate your way through all the stages of building your company. 3 min read updated on February 01, 2023

A business plan for catering business helps you navigate your way through all the stages of building your company. Business plans help entrepreneurs stay on target while cutting stress because there's so much to think about when creating a startup business. These documents are often used for financial purposes, such as trying to get a loan or approaching potential investors.

Important Sections to Include

Every business plan should contain four or five key parts. This makes sure the document includes important facts about:

  • Your vision and goals for the business
  • Expected start-up costs
  • Licensing you need to get started
  • Your planned marketing tactics

Expect your business plan to evolve and grow alongside your company. The most effective business plans are living documents that change with your business.

Why Catering?

The catering industry is thriving, and entrepreneurs can easily scale this type of business to fit their skills and financial situation. In just the US, catering is a 12 billion dollar industry that sees growth every year. Even during a struggling economy, the demand for catering increased 1.8 percent each year, giving it the reputation of being an almost recession-proof business to start. This is because people still have the life events that create a need for catered services even when the economy is at its worst.

Client Budgets

Another reason catering is seeing so much growth is the budgets associated with catered events. For example, as far back as 2012, the average cost of catered food at a US wedding reception was 3,579 dollars. On top of that, the market segment carrying the popularity of the catering trend is households with annual earnings of six figures or more.

No Corporate Domination

Entrepreneurs also find catering appealing for another reason. This highly fragmented sector of the food industry isn't dominated by an specific corporate entity. That lack of a big company hovering and waiting to grab all segments of the market means anyone who has the skill and drive to build a catering business can do it. Larger caterers have the ability to accommodate events of any size, and even cover more than one event at once, while smaller caterers are able to emphasize the personal touch they offer.

Food and Equipment Costs

Food and equipment are the main costs for small caterers, and they are fairly easy costs to control. Due to having a head count before starting to prepare food, a caterer only has to buy the amount of food needed. This cuts waste and costs at the same time. Equipment can be rented as needed for each job, and that cost should be calculated into the quote for catering services, so it's an expense the caterer doesn't have to carry. This cuts overhead in comparison to the costs of starting a traditional restaurant.

Steps to Starting a Catering Business

Get hands-on experience in the field by working for another local caterer. Test your skill as an event planner by volunteering. Try working as a personal chef for a while. After you've explored the field and understand the market, select the niche you want to move into as a caterer. List the things that make your offering unique in your business plan. Do some research on the market in your area to see how many caterers offer similar types of cuisine. If you find that niche is already being done by several others, you can adjust your offerings.

Some Key Parts to Include in a Business Plan

The executive summary , while written last, is the first part of a business plan. It describes the business and introduces it. The company analysis provides details about your business, such as the legal structure, milestones, and its current state. The industry analysis explains the size of the market and where your catering business fits in it. The customer analysis in your business plan examines your target market and tells investors who you plan to serve in that market.

There are two main reasons to have a business plan for your catering business. A business plan is like a map. It shows you where your business is now, and the goals for the next few years so you can plan out a strategy to get there. It helps you see opportunities and things that can throw your business off track.

If you need help with a business plan for a catering business, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

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  • Catering Certificates Required
  • Catering Business License
  • What Is a Catering License
  • How to Get Catering Contracts
  • Catering Contract Clauses
  • Creating a Business Plan
  • IT Company Business Plan
  • Service Business Plan
  • Business Plan for Existing Company
  • Purpose of Business Plan Sample: Everything You Need To Know

How to Write a Catering Proposal in 6 Simple Steps (Free Template)

How to Write a Catering Proposal in 6 Simple Steps

UPDATE July 2022: Easily Send a Proposal for Clients to Review & Pay Online

Are catering proposals still worth it, what exactly is a catering proposal, essential components of a catering proposal, how to write a catering proposal in 6 easy steps, conclusion: drive catering sales with honeycart software.

Karen screamed for joy as tears casually rolled down her eyes.

After months of struggling to run her business, she was on the verge of securing a mega-contract with a big digital agency. This deal to cater lunch for 25-30 people daily would allow her to expand operations.

The only problem?

She had to submit a catering proposal to her potential client. And she had no idea how to go about it.

But she’s not alone.

As a drop-off caterer, I know you’re more concerned with preparing food, getting clients, and running your business. 

So, creating a catering proposal may be the last thing on your mind.

But if you’re in a position or perhaps if you ever find yourself in a position like Karen, where you must submit a catering proposal, then this article is for you.

I’ll show you the essential components of a catering proposal and how to write an excellent one for your business.

But before we proceed…

Without a doubt, the global pandemic has affected the way most things are done in the catering industry.

As such, potential clients like the one who wanted Karen’s services may not require a catering proposal before awarding you a contract. They just wanted food catered and delivered to 25-30 people per day. 

However, this doesn’t eliminate the fact that you still need to present your business in a professional way to attract clients. 

Like, what if you could just send potential customers a link to your menu where they can easily place orders and you deliver? 

You’d prefer that over investing so much time writing proposals you’re not sure they’ll approve, right? 

Now, that’s where catering order automation software like HoneyCart comes in.

HoneyCart makes it super easy to automate your entire ordering process in a few clicks. You can create and manage your online menu where clients can conveniently place their orders. 

Also, you can set ordering policies like how much lead time is required before placing an order, when they can make changes, or when they can cancel an order, etc.

Once your online menu and policies are set, simply copy and share your customized link on your website, social media bios, or blog posts.

Clients interested in your catering services will simply click on the link and be redirected to your online menu to place orders for as many people as they want.

Take Elizabeth Choto of Grazedat Catering for instance. 

She added her HoneyCart link to her Instagram Page. 

Grazedat catering

This way, her customers now place orders for as many people as they want by clicking on her link while adhering to her ordering policies.

Grazedat HoneyCart Dashbard

This eliminates the need for crafting and sending proposals especially if it’s for large orders. 

The result? 

It has helped her reduce order processing by 80% .

In her words:

“HoneyCart made it super easy for me to build an online menu that was easy for customers to navigate and customize their orders and freeing up valuable time on my end for me to tackle other tasks. The time I spent processing orders has been cut by over 80% and it’s been such a relief and help to have more time on my hands.”

business plan for a catering school

That being said, you’ll probably still come across some big catering clients who prefer to see a proposal before awarding you a contract.

For such big clients, you must know how to craft a proposal for when the need arises like in the case of Karen, our fictional character.

But you can’t create what isn’t well defined. 

So let’s start there.

As investors or banks would like to see a catering business plan before giving you funds, so would clients like to see a proposal before awarding you a contract.

However, a catering business plan shouldn’t be mistaken for a catering proposal. 

A business plan is a guide that outlines your goals and details how you intend to achieve them. On the other hand, a catering proposal is a document pitched to potential clients providing information about your catering services. 

In it, you’ll add things like your catering menu , prices, ordering policies, terms, etc. The goal of a catering proposal is to: 

  • Introducing yourself and the business
  • Highlight the services you offer
  • Describe the potential costs
  • And more importantly, present you as the perfect professional to execute the job.

This means you must be intentional about writing an effective proposal. An excellent one moves you closer to securing catering deals.

Now, I understand you wear many hats and take on a variety of responsibilities. As such, you probably don’t have the time to create a proposal from scratch. 

Well, I’ve got you covered.

We’ve developed a free catering proposal template you can customize to your specific needs. I know, creating a proposal, even with a free template, is still a daunting task for drop-off caterers. 

Don’t worry.

As we progress through this article, I’ll guide you on how to create one step-by-step. 

Download and make a copy of the free template to follow along with me:

Catering Proposal Screenshot

Ideally, it’s important to speak with clients to understand their requirements before drafting a catering proposal. 

This way, you are not creating a one-size-fits-all proposal but something tailored to each client.

However, there are certain components that you must include in every proposal.

And they are:

Introduction

Briefly introduce your catering business. Here, you can share your background, relevant experience, and length of time in business, and any other information that will score more points for you.

Event description

Here you provide an overall scope of the event which includes event type (business lunch, family gathering, holiday party, or office party), event venue, possible dates, number of guests, etc. 

Menu & Pricing

Your catering menu is one of the first things potential clients look out for in a proposal. Again, it’s important to discuss with your client before creating a proposal. 

As such, you can create a menu customized to the client’s preference. Also, you should add the cost of each menu item to the proposal. 

Here is a free catering menu template you can use to make a custom menu for each client.

Terms and Policies

It’s important to add the terms and policies you need your client to know about your business. And ensure they read it before signing. This way, you have full legal backing in case anything goes wrong. 

Also, to be on the safe side, you should have proper legal counsel review any policies you use in your business.

So if they do anything contrary to what’s stated on your terms, you will have the right protections in place.

Now that you know some of the key elements to include, let’s take a look at how to write a catering proposal.

To follow through the steps, don’t forget to download (and make a copy) of the template here . 

Step 1: Write a cover letter

If Karen writes her catering proposal, the first thing she’ll need to include is a cover.

Because it’s the first thing your client sees when they read your proposal. It’s as important as the proposal itself. And it’s an opportunity to sell yourself and give clients a great first impression. 

And you know what they say about first impressions. As Aleya Harris , the current Marketing Committee Chair for NACE pointed out in this article :

“ It’s what helps people to decide if they want to stick around or make a fast exit .”

As such, your cover letter needs to be top-notch to win your clients over.

But first, what’s a cover letter?

Wikipedia defines it as “a letter of introduction attached to or accompanying another document such as a résumé or a curriculum vitae” or in this case, a proposal.

In other words, it’s a brief, one-page summary that introduces your business and provides a quick overview of your services. This is where you include information like the client event type, date, time, venue, and location of the event.

Most cover letters also include the minimum guest count guarantee. Without a doubt, cover letters add a personal touch to your proposal.

Head over to the free catering proposal template we provided for a cover letter sample.

Step 2: Include Your Menu Items & Cost

You’ll agree with me that food is one thing most people look forward to at any event.

So, to ensure the event you are catering for is a success, your offerings have to be mouthwatering. You never know how many referrals you’ll get from one event.

As such, you must pay critical attention to this part.

Based on the client’s preference, you can include a variety of menu items people can choose from. And if the client doesn’t have a menu preference, feel free to get creative with your offerings.

Also, don’t forget to add the amount each menu item costs.

Step 3: Add Extra Charges (if any)

Besides food and drinks, if there are other items or services you provide as a drop-off caterer, this is the section to list them.

For example, if you are providing items such as linens, tableware, equipment, silverware, dinnerware, serving dishes, and more, you can list them as well as the cost of each item.

Also, if you include additional staff, you can list all labor costs necessary to perform assigned tasks adequately. Labor costs are usually paid hourly times the number of hours and staff.

Additional charges

Step 4: Total Quote

This is the total amount of all the charges in the sections above the client is expected to pay before or after the event. 

Here, you break down all the items or catering services you are providing and the cost attached to each of them.

You can do this in a tabular format to give the client a better overview of the total amount they have to pay. 

And if they want to add or remove anything to fit their budget, they can easily do it within this section.

Total Quote

Step 5: Explain Your Policies

As with any business, it’s important to have policies in place that clients must follow. This is a recipe for a successful event.

However, listing your policies isn’t enough. You still have to take a step further to clearly explain them. This is necessary to avoid any unforeseen disagreements between you and your clients.

The policies in catering an event sometimes depend  on the client but the most common ordering policies to explain in your catering proposal are:

  • Minimum guest count guarantee
  • Cancellation policy
  • Tax & service charge
  • Acceptable payment terms

Step 6: Signature and Payment Information

The last section is where you place a statement of agreement for the client’s consent and a line for his or her signature.

Below this, you can add where and how your client can make a payment just as it’s in the catering proposal template.

Running a drop-off catering business turns you into a marketer and salesperson at the same time. 

You must wear both hats to attract more clients and drive sales.

And as in-person activities are starting to resurface after the pandemic, you have to be more proactive in getting clients. 

Meryl Snow, a Senior Consultant for Certified Catering Consultants agrees.

“In a turbulent market, a proactive sales approach is a necessity. There simply isn’t time to sit around waiting for prospective clients to find you. This year, you’ll need to spend some time actively prospecting as the market—and the industry—grapple with the ‘new normal’ and the changes ushered in with the pandemic.”

As such, a proposal does a great job of presenting your catering services professionally to potential clients when you are prospecting.

What’s more? 

It gives you an edge over your competitors when bidding for catering gigs.

But are catering bids the most effective way of attracting and converting clients?

Again Meryl Snow has something to add about this:

“While active prospecting does take more time than playing the waiting game, it can easily be done efficiently to ensure that you’re proactively gathering business and putting your best business foot forward in a tough year.”

And what’s one efficient way to ensure you are putting your best foot forward?

Investing in a commission-free catering order automation software like HoneyCart without sacrificing your precious profits to third-party sites like ezCater .

HoneyCart, built with drop-off catering in mind, gives you the option to:

  • Create and manage menu items
  • Set ordering policies
  • Set minimum order amount
  • And other amazing features

The best part?

With HoneyCart, you get a unique link to share and take online orders. This way, potential clients looking for this option can simply order for as many people as they want for any event while adhering to your ordering policies.

Jim Lenz, co-founder of Two Unique Catering found this to be the case when he switched to HoneyCart. Without HoneyCart, he would have lost lots of clients.

According to Jim:

“Processing orders by phone or email was time-consuming and full of human errors. Of course, time is money. Additionally, many clients were looking for a platform to place their order so without this platform I believe we were losing business opportunities.”

Ready to drive catering sales ? 

Start your 14-day free trial right away. No credit card is required.

Oh! About Karen…

She used the steps outlined in this article to create a great catering proposal. 

And guess what?

She landed the contract!

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South Korean doctors hold massive anti-government rally over medical school recruitment plan

Thousands of senior doctors have rallied in the South Korean capital to express their support for junior doctors who have been on strike for nearly two weeks over a government plan to sharply increase the number of medical school admissions

SEOUL, South Korea -- Thousands of senior doctors rallied in the South Korean capital, Seoul, on Sunday to express their support for junior doctors who have been on strike for nearly two weeks over a government plan to sharply increase the number of medical school admissions.

The rally came as the government said it would begin to take steps Monday to suspend the doctors' licenses of nearly 9,000 medical interns and residents for defying government orders to end their walkouts, which have disrupted hospital operations.

“The government’s absurd medical policy has triggered immense resistance by trainee doctors and medical students, and we doctors have become one,” Park Sung-min, a senior member of the Korea Medical Association, said in a speech at the rally. “I’m asking the government: Please, stop the threats and suppression now.”

Protesters chanted slogans, sang and held placards criticizing the government’s plan. There were were no reports of violence.

As of Thursday night, 8,945 of the country’s 13,000 medical interns and residents were confirmed to have left their worksites, according to the Health Ministry. The government had said they would face minimum three-month license suspensions and indictments by prosecutors if they didn’t return by Feb. 29.

The striking doctors are a fraction of South Korea’s 140,000 doctors. But they account for 30-40% of the total doctors at some major hospitals, where they assist senior doctors during surgeries and other treatments while training. Their walkouts have subsequently caused numerous cancellations of surgeries and medical treatments at the hospitals.

Senior doctors have staged a series of rallies backing the young doctors but haven't joined the walkouts. If they also launch strikes, observers say that would be a major blow to South Korea's medical service. Prime Minister Han Duck-soo on Sunday urged senior doctors to persuade the striking junior doctors to return to work.

Police said they were investigating five ranking Korea Medical Association officials accused of inciting and abetting the junior doctors' walkouts. Seoul police chief Cho Ji-ho told reporters Sunday that police had raided KMA offices as part of the investigation.

The government wants to increase South Korea’s medical school enrollment quota by 2,000 starting next year, from the current 3,058, to better deal with the country’s rapidly aging population. Officials say South Korea’s doctor-to-population ratio is one of the lowest among developed countries.

But many doctors have vehemently protested the plan, saying medical schools can’t handle such a sharp increase in the number of students. They say the recruitment plan also does not address a chronic shortage of doctors in essential but low-paying specialties like pediatrics and emergency departments. Doctors say adding too many new doctors would also increase public medical expenses since greater competition would lead to excess treatments.

Without concrete plans on how to educate the newly added students, “the quality of medical education will plunge endlessly, resulting in a unsafe, low-quality medical service and eventually a collapse of the medical service of the Republic of Korea,” Lee Jeong-geun, acting leader of the Korea Medical Association, said at the rally.

The protests by doctors haven't won public support, with a survey showing a majority of South Koreans support the government plan. Some critics say doctors — one of the best-paid professions in South Korea — simply worry about receiving a lower income due to the rising number of doctors.

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South korean doctors hold massive anti-government rally over medical school recruitment plan.

Hyung-Jin Kim

Associated Press

Copyright 2024 The Associated Press. All rights reserved.

Doctors stage a rally against the government's medical policy in Seoul, South Korea, Sunday, March 3, 2024. Thousands of senior doctors rallied in Seoul on Sunday to express their support for junior doctors who have been on strike for nearly two weeks over a government plan to sharply increase the number of medical school admissions.(AP Photo/Ahn Young-joon)

SEOUL – Thousands of senior doctors rallied in the South Korean capital, Seoul, on Sunday to express their support for junior doctors who have been on strike for nearly two weeks over a government plan to sharply increase the number of medical school admissions.

The rally came as the government said it would begin to take steps Monday to suspend the doctors' licenses of nearly 9,000 medical interns and residents for defying government orders to end their walkouts, which have disrupted hospital operations.

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“The government’s absurd medical policy has triggered immense resistance by trainee doctors and medical students, and we doctors have become one,” Park Sung-min, a senior member of the Korea Medical Association, said in a speech at the rally. “I’m asking the government: Please, stop the threats and suppression now.”

Protesters chanted slogans, sang and held placards criticizing the government’s plan. There were were no reports of violence.

As of Thursday night, 8,945 of the country’s 13,000 medical interns and residents were confirmed to have left their worksites , according to the Health Ministry. The government had said they would face minimum three-month license suspensions and indictments by prosecutors if they didn’t return by Feb. 29.

The striking doctors are a fraction of South Korea’s 140,000 doctors. But they account for 30-40% of the total doctors at some major hospitals, where they assist senior doctors during surgeries and other treatments while training. Their walkouts have subsequently caused numerous cancellations of surgeries and medical treatments at the hospitals.

Senior doctors have staged a series of rallies backing the young doctors but haven't joined the walkouts. If they also launch strikes, observers say that would be a major blow to South Korea's medical service. Prime Minister Han Duck-soo on Sunday urged senior doctors to persuade the striking junior doctors to return to work.

Police said they were investigating five ranking Korea Medical Association officials accused of inciting and abetting the junior doctors' walkouts. Seoul police chief Cho Ji-ho told reporters Sunday that police had raided KMA offices as part of the investigation.

The government wants to increase South Korea’s medical school enrollment quota by 2,000 starting next year, from the current 3,058, to better deal with the country’s rapidly aging population. Officials say South Korea’s doctor-to-population ratio is one of the lowest among developed countries.

But many doctors have vehemently protested the plan, saying medical schools can’t handle such a sharp increase in the number of students. They say the recruitment plan also does not address a chronic shortage of doctors in essential but low-paying specialties like pediatrics and emergency departments. Doctors say adding too many new doctors would also increase public medical expenses since greater competition would lead to excess treatments.

Without concrete plans on how to educate the newly added students, “the quality of medical education will plunge endlessly, resulting in a unsafe, low-quality medical service and eventually a collapse of the medical service of the Republic of Korea,” Lee Jeong-geun, acting leader of the Korea Medical Association, said at the rally.

The protests by doctors haven't won public support, with a survey showing a majority of South Koreans support the government plan. Some critics say doctors — one of the best-paid professions in South Korea — simply worry about receiving a lower income due to the rising number of doctors.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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China's plans for 2024 prioritize technology, offer scant comfort for businesses and investors.

Elaine Kurtenbach

Associated Press

Copyright 2024 The Associated Press. All rights reserved

Chinese Premier Li Qiang deliver his opening speech during the opening session of the National People's Congress (NPC) at the Great Hall of the People in Beijing, China, Tuesday, March 5, 2024. (AP Photo/Andy Wong)

BEIJING – China’s blueprint for its economy in 2024 is replete with goals and promises, but it’s also notable for not spelling out specific moves to attain long-promised reforms that foreign businesses and investors have been hoping for.

The work report presented Tuesday by Premier Li Qiang to the National People’s Congress outlined plans for modest increases in overall spending and a hefty 7.2% jump in funding for the military.

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The ruling Communist Party’s target is to grow the economy by about 5% this year, an ambition that economists say may be hard to attain. Li said China also will focus on supporting research and industries to attain breakthroughs in key technologies including computer chips.

Such goals are in line with leader Xi Jinping's aim to strengthen China's self-reliance and power in advanced technologies as Beijing and Washington spar over technology and national security concerns.

Li's work report is designed to showcase for the nation achievements in the past year and convey the top leadership's priorities for this year. But it also provides insights into the direction of policies that affect both domestic and foreign companies.

The speech did little to address concerns that have led foreign businesses to reconsider their investment strategies in China, said James Zimmerman, a lawyer and former head of the American Chamber of Commerce in Beijing.

Apart from the ambitious growth target, “There is no reform, no liberalization, no action plan and no messaging of reassurance,” he said. “One can only guess that the strategy is to stay the course and hope that things will correct themselves.”

A decision to cancel the annual news conference by the premier that usually wraps up after the congress finishes has added to a sense of diminishing transparency, he said.

Tianchen Xu of the Economist Intelligence Unit said the report mostly reiterated what the government has been saying for the past six to nine months.

What's needed are moves to liberalize investment in telecommunications and healthcare, for example, or laws to ensure private businesses are able to collect on unpaid debts.

“The key is that strong commitments need to be matched by actions — we haven’t seen much progress so far," Xu said in an emailed comment.

Chinese markets have languished in recent months, and shares in Hong Kong fell on heavy selling of technology stocks Tuesday, with the benchmark Hang Seng index sinking 2.6%.

E-commerce giant Alibaba lost 3.3%, Baidu fell 5.7% and JD.com, another major e-commerce company, lost 7.5%.

“There was little surprise that the GDP growth target was set at around 5% again, as lowering the target would have further weakened confidence,” Lynn Song, chief economist for Greater China at ING Economics, said in a report.

She noted that some of the post-pandemic help for the economy will be missing this year and exports may not be much help with forecasts for global demand to be below average.

“With that said, it will be a more challenging path to repeating 5% growth in 2024,” she said. “While we saw some positive signals in the government work report, a road to restoring confidence will likely take some time and the process will likely be uneven.”

Among other highlights from the report:

— China will encourage consumers to scrap old appliances and trade in their cars for electric vehicles and other new products to help spur more domestic demand.

— The government will boost spending on research and development by 10%.

— Military spending is due to increase by 7.2%, in line with the previous year's rate of growth, to 1.67 trillion yuan ($232 billion).

— The government will issue 1 trillion yuan ($139 billion) in ultra long-term special bonds in this year and coming years to support “major national strategies and build ”security capacity" in key industries.

— Another 10.4 billion yuan ($1.4 billion) will go to upgrading industries and modernizing manufacturing.

The report also said China will encourage more venture capital and equity investment and use “market-based measures” to promote faster development of computer chip manufacturing and advanced information technology.

“We will work to build China's self-reliance and strength in science and technology,” the report said.

The report, which is due to be endorsed by the congress when it wraps up next week, sets a goal of reducing China's energy consumption this year by 2.5% and moving toward “carbon neutrality” in reducing emissions that contribute to climate change.

“We will support a new round of strategic initiatives aimed at breakthroughs in mineral exploration, promote the development of clean and renewable energy and facilitate faster progress in building a new energy system,” it said.

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British politicians think they have a plan to combat Andrew Tate's influence in schools. It's doomed to fail.

  • UK politicians aim to combat anti-feminist figure Andrew Tate’s influence through school training.
  • Tate, under house arrest for rape and human trafficking charges, has millions of fans.
  • The proposition doesn't consider how much power Tate truly holds, experts claim

Insider Today

British politicians have a plan to train young men in schools to be alternative influencer role models to controversial anti-feminist figure Andrew Tate .

But it's likely doomed to fail, say experts.

Tate is one of the major characters in the world known as the manosphere, with 8.8 million followers on X.

He's also a widely controversial individual, with critics labeling him sexist and dangerous . He is currently under house arrest in Romania on rape and human trafficking charges, which he has denied.

But he still has an army of young male fans who look up to him as the GOAT (greatest of all time). They see him as the ultimate alpha male and an inspirational businessman. He's become an all-encompassing figure for young men who feel attacked by modern society and believe they have been left behind.

New, better role models

Bridget Phillipson, a Labour MP in the UK, recently told The Guardian that the party wants to combat sexism by training up young men to be a "powerful counterbalance" to Tate and "some of the negativity that young men might be exposed to online."

The idea is that these male mentors would teach pupils to question videos they see online by figures such as Tate.

While the idea is a valuable one, it doesn't consider how much power Tate and other creators in this world truly hold, experts claim.

Cindy Marie Jenkins, a writer and educator, told BI that Tate's influence is shown when other online creators who run podcasts or YouTube channels throw out sexist slurs or make comments similar to Tate's. This slowly wears down young viewers "to believe these are acceptable because their favorite YouTubers say so."

"Children and teenagers look to these YouTubers, etcetera, as their celebrities, as their role models," she said. "Thus, the politicians must develop a multi-pronged approach to combat Tate that goes beyond the classroom."

The manosphere movement dates back to around 2013 when a community of men on Reddit came up with the idea of the "red pill," and how taking it would make them wake up to the supposed harmful realities of modern feminism.

Since then, the beliefs have spun out in many different directions, including incels, or involuntarily celibates, who condemn women for not sleeping with them and blame them for all their shortcomings.

The impact ranges from misdirected anger toward the opposite sex in forums, and trolling and harassing them online, to more extreme acts of violence, including domestic violence and mass shootings.

Boys and young men idolize Tate

Liking manosphere creators doesn't directly mean someone will be violent toward women. However, some experts have linked the popularity of "men's rights activists" with a risk to women's safety.

Experts have expressed worry that the influence of Tate and other manosphere creators is deeply ingrained.

Teachers previously told Business Insider that children in their classrooms as young as 11 see Tate as their "god," idolizing him and quoting his mantras such as how men should have absolute control over women.

The ideological gap between Gen Z's young men and women is also widening, and these creators could be making it worse.

Daniel Boscaljon, an executive coach and founder of the Healthy Relationship Academy told BI Tate and other creators in the sphere are widespread because toxic masculinity is so readily disguised as building self-esteem and finding success.

"They posit a hierarchical model based on masculine dominance," he said. "This promotes a superficial form of anti-authoritarianism that disguises how deeply molded and obedient they've become."

It's similar to how people are attracted to cults, he explained. People who are insecure find someone who speaks to those self-doubts and gives them a way to combat them, usually by gaining power over others.

"These instructions often involve a learned mistrust of one's self in favor of outside guidance, often reinforced by others in a peer group who amplify the message," Boscaljon said. "Given that Tate successfully targeted and indoctrinated boys at their most influential and impressionable age, it will be difficult to move backward."

Algorithms and fear make Tate's power inescapable

Krysten Stein, a PhD candidate at the University of Illinois at Chicago in communication and media studies, told BI much of the manosphere's influence is rooted in the fear young boys and men are growing up with.

A lot of their content focuses on how women have too much power, and men are the ones who are now seen as inferior.

"Other boys or men will watch that and be like, well, I don't want that, or, the women in my life shouldn't be doing that," she said. "So I think fear underlies a lot of this power, control, and dominance."

Social media algorithms play a part too, she added, favoring controversy because polarizing content and the debates they generate are good for views.

With "white bro culture" so prevalent in the tech world, Stein said, social media companies may not see the issue with figures like Tate, making them inescapable.

"These tech companies need to be, in my opinion, regulated and held accountable, but they're not," she said.

Boscaljon said official school role models are unlikely to counterbalance the power of Tate. The only type of person who would have, he said, would be someone who can tap into the fear young boys and men feel and help them redirect it into building self-trust and courage rather than lashing out in anger.

This would help them "feel confident in an increasingly scary world," he said. "True confidence comes from inner strength, not outer dominance."

Phillipson and Tate did not respond to a request by BI for comment.

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Watch: How Andrew Tate was arrested in Romania on rape and human trafficking charges

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Hillsborough schools, stadiums on chopping block for half-penny sales tax

  • Sue Carlton Times staff

When politicians dreamed up the half-penny Community Investment Tax nearly three decades ago to pay for everything from libraries to fire stations, two potential recipients were part of the big sell to voters:

Schools and a new stadium for the Tampa Bay Buccaneers.

“Schools were the most important things in the world,” said Dick Greco, Tampa’s mayor at the time. “The (Community Investment Tax) kind of saved us.”

Now, as elected officials grapple with what the next version of that soon-to-sunset sales tax will look like in a referendum on the November ballot, two big beneficiaries are on the chopping block:

Schools and sports stadiums.

Hillsborough County Commission chairperson Ken Hagan said that while commissioners have not yet taken an official position, “it appears that the board is going to move forward without including the (Tampa) Sports Authority and school district in our referendum.”

Officials are not going to build a new stadium, he said, and the school district had a successful 2018 referendum to pay for air conditioners and other projects and is likely to place another referendum on the ballot this year .

Revenues from the 30-year tax — $2.6 billion on wide-ranging investments countywide through 2022 — have not been chump change. And the potential loss has school board members concerned and the superintendent planning a full court press to remain a recipient.

The school board gets 25% of the tax revenue to the tune of $655 million through 2022 — funds used to build Riverview High, Shields Middle and Davis Elementary schools. The school district spent $176 million on school renovations and bought $57 million in new buses, among other projects.

“It’s a severe blow” to not be included in the future tax, said school board member Lynn Gray. “That’s the reality.”

School Superintendent Van Ayres told the Tampa Bay Times he plans to meet with county commissioners and get involved in discussions “and stake our claim.”

“We want to be a part of this,” he said. “We have a need to be a part of it.”

Schools and taxes

The Community Investment Tax is a history of what voters have been willing to pay for in Hillsborough County.

In 1995, the year before the version that built Raymond James Stadium passed, two other referendums failed: one for schools, one for public safety. Supporters of the successful 1996 tax that won 53% of the vote compared it to a buffet restaurant where everyone could find something to like.

Today, the school board is scheduled to discuss its own referendum that could also appear on the November ballot, asking voters to raise property taxes for teacher pay. But that money would pay for operational costs, not capital ones — as in, buildings — which have been covered by the community tax.

Gray said county commissioners are under the impression that the property tax millage increase schools may ask for “will cover it. That’s not correct,” she said. “If they don’t include us in (the Community Investment Tax), where are we going to get the capital funds?”

A school property tax referendum, similar to the one currently under consideration, failed in 2022.

In recent discussions of the next version of the sales tax, commissioners appeared to be under the impression that schools weren’t interested in being included this time around.

“As a commissioner, all I’d heard was schools weren’t up for participating,” said Commissioner Pat Kemp. No one from the school district contacted her office, she said.

At a recent commission workshop about the tax, a representative of the school district was present and invited to speak. He declined.

School board member Nadia Combs said it would be “unfortunate if we’re pulled out” as a recipient.

“I am concerned about it,” she said. “We can’t even build enough schools to keep up with the growth,” particularly in the south county.

Ayres said schools “seek to be included in some capacity.” Asked if they would be open to less than 25%, he said: “We want to be included, so yes.”

Commissioners Michael Owen and Donna Cameron Cepeda did not return calls and an email for comment for this story.

What about stadiums?

Commissioner Josh Wostal said one issue saw bipartisan support when he was running for office in 2022: “At every single candidate forum, that was the only thing we would all agree on: no more stadium subsidies.” Wostal said he believes keeping stadiums in as part of the deal could kill the tax.

Based on the original lease agreement, the county and city have existing obligations to maintain Raymond James to NFL standards. Hagan reminded the board at a recent meeting that the stadium is a county-owned facility that the county is required to maintain, tax or no tax.

“If there’s anything that needs to be renovated, because the county owns the stadium, of course that will upkeep the facilities,” said Commissioner Gwen Myers.

The tax has funded the Tampa Sports Authority $9 million annually.

Patrick Manteiga, editor and publisher of La Gaceta newspaper who sits on the Sports Authority that manages facilities including Raymond James, says he thinks it’s reasonable to keep the community tax open for sports facilities.

“I think there’s a feeling to want to be a populist and say ‘hey, sports facilities shouldn’t get any taxpayer dollars,’” he said. Raymond James today is more of a “community stadium,” he said, hosting the likes of Taylor Swift, Beyonce and monster trucks.

What’s next for the tax?

Commissioner Harry Cohen said he believes his fellow board members are in agreement that public safety and infrastructure needs, including roads and sidewalks, top the priority list for the tax.

“I think where we differ is the duration (of how many years the tax should last) and some differences on what the buckets will be,” he said. “Hopefully everybody will be willing to come to the table and there will be some sort of consensus.”

Commissioners take up the tax at their March 6 meeting and at meetings to follow.

“It’s not too late,” said the school board’s Gray. “I hope not, but we definitely have to do it quickly. We need to turn up the volume of our need of the capital funding.”

Sue Carlton is an urban affairs reporter, covering Tampa’s ongoing development. She can be reached at [email protected].

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South Korea takes steps to suspend licenses of striking doctors after they refuse to end walkouts

SEOUL, South Korea — South Korea’s government began steps Monday to suspend the medical licenses of thousands of striking junior doctors, days after they missed a government-set deadline to end their joint walkouts, which have severely impacted hospital operations.

Nearly 9,000 medical interns and residents have been on strike for two weeks to protest a government push to sharply increase the number of medical school admissions . Their action has led to hundreds of canceled surgeries and other treatments and threatened to burden the country’s medical service.

On Monday, officials were sent to dozens of hospitals to formally confirm the absence of the striking doctors as the government began steps to suspend their licenses for at least three months, Vice Health Minister Park Min-soo told a briefing.

Park said authorities will later notify the striking doctors of their expected license suspensions and give them a chance to respond. He suggested the license suspensions would take weeks to go into effect.

“Despite repeated appeals by the government and other parts of society, the number of trainee doctors returning to work is very insignificant. Starting from today, we begin the execution of law with the on-site inspection,” Park said.

Park again repeated the government’s call for the doctors to end their walkouts.

“We again strongly urge them to return to patients by not ignoring the pains of patients hovering between life and death — and their families,” he said.

South Korea’s government earlier ordered the striking doctors to return to work by Feb. 29. South Korea’s medical law allows the government to make such back-to-work orders to doctors when it sees grave risks to public health. Anyone who refuses to follow such orders can be punished with a suspension of his or her license for up to one year, and three years in prison or a 30 million won (roughly $22,500) fine.

Last month, the South Korean government announced it would raise the country’s medical school enrollment cap by 2,000 starting next year, from the current 3,058. Officials said it’s urgent to have more doctors to deal with a fast-aging population and resolve a shortage of physicians in rural areas and essential yet low-paying specialties like pediatrics and emergency departments.

Officials say South Korea’s doctor-to-population ratio is one of the lowest among developed countries.

But many doctors have opposed the plan, arguing universities can’t offer quality education to such an abrupt increase in students. They also say adding so many new doctors would also increase public medical expenses since greater competition would lead to excess treatments. They also predict newly added students would also want to work in high-paying, popular professions like plastic surgery and dermatology.

Critics say many doctors oppose the government plan simply because they worry adding more doctors would result in a lower income.

The striking junior doctors are a small fraction of the country’s 140,000 doctors. But they account for 30-40% of the total doctors at some major hospitals, where they assist senior doctors while training.

Senior doctors have staged a slew of street rallies supporting the young doctors but haven’t joined their walkouts. Police said they were investigating five ranking members of the Korea Medical Association, a body that represents South Korean doctors, for allegedly inciting and abetting the walkouts.

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  24. South Korean doctors hold massive anti-government rally over medical

    The striking doctors are a fraction of South Korea's 140,000 doctors. But they account for 30-40% of the total doctors at some major hospitals, where they assist senior doctors during surgeries ...

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    Doctors stage a rally against the government's medical policy in Seoul, South Korea, Sunday, March 3, 2024. Thousands of senior doctors rallied in Seoul on Sunday to express their support for ...

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    For more audio journalism and storytelling, download New York Times Audio, a new iOS app available for news subscribers. Hosted by Michael Barbaro Featuring Michael S. Schmidt Produced by Rikki ...

  28. Plan to Combat Andrew Tate in Schools Is Doomed to Fail

    British politicians have a plan to train young men in schools to be alternative influencer role models to controversial anti-feminist figure Andrew Tate. But it's likely doomed to fail, say experts.

  29. Hillsborough schools, stadiums on chopping block for half-penny sales tax

    The school board gets 25% of the tax revenue to the tune of $655 million through 2022 — funds used to build Riverview High, Shields Middle and Davis Elementary schools.

  30. South Korean doctors hold massive anti-government rally over medical

    The government wants to increase South Korea's medical school enrollment quota by 2,000 starting next year, from the current 3,058, to better deal with the country's rapidly aging population.