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How to Write a Winning Upwork Cover Letter (+Sample)

How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

Canned cover letter I used in the early days

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

  • I knew then that I didn’t crack the code.
  • Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

The graph shows I was hired more often than my interview rate.

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

Sign up for exclusive updates, tips, and strategies

Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

An Upwork job post with additional questions

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

A sample Upwork job post looking for a writer

Here’s one of the answers I got:

An Upwork proposal with one-liner answers

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

A canned cover without any personalization

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

A job post with the client’s name

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

An Upwork job post without the client’s name

But on the client’s recent history, you will find two mentions of his name there.

Finding the client’s name on his recent history

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

Gave a hint to my client that I've read their about me page

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

  • Make a suggestion
  • Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

A client looking for a content writer for his travel website.

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

  • Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
  • Include links to show him what I mean.
  • Suggest how I can do the same.
  • Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

A job post with a low rate

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

Recent job history of a low rate project

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

How the client responded to my samples in the cover letter

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

  • Hit that reply button over there to continue our conversation. (Favorite)
  • How about we hop on a five-minute call to discuss your business needs?
  • If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

  • OneNote (favorite)
  • Google drive
  • Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

A collection of my own Upwork cover letters that worked.

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

A cover letter I used to land a premium deal with a client.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

  • Go back to Upwork and apply what you have learned from this article.
  • Use the template and check my sample for inspiration.
  • Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

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Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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25 comments.

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I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

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Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

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Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

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Thanks Alan. Let me go back and re-strategize

' src=

Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

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I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

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thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

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Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

' src=

Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

' src=

Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

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That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

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Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

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Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

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Thank you Alan! hope it works. Good luck for everyone.

' src=

Hey Alan! Best inspiration tip, Thanks alot.

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Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

' src=

Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

OUT AND BEYOND

The Best Cover Letter For Upwork : Tips Plus Sample! [2023 Update] 

Want to write the best cover letter for Upwork but don’t know how? Well, good news because you’re in the right place! 

When I started on Upwork as a freelancer , I had no idea where to begin and how to write the best cover letter for Upwork to get the jobs and clients I wanted. 

It’s completely understandable given that Upwork is such a huge marketplace for freelancers and clients! 

I wished I had someone show me Upwork cover letter examples so that I could have saved all that time. 

But you know what, I don’t want you to struggle as I did, so I’m here to provide help writing a cover letter so that you’ll be able to write anything from short and sweet cover letters to providing outstanding cover letter examples. 

So buckle up and dive right into some tips I learn on how to write a cover letter for Upwork during my Upwork journey, as well as provide one of the best cover letter examples. 

By the end of this article, you’d be a complete Upwork cover letter pro!

Affiliate Link Disclosure

Some of the links on here are affiliate links and I may earn if you click on them, AT NO EXTRA cost to you. I hope you find the information here useful! Thanks.

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best cover letter for upwork

How To Write The Best Cover Letter For Upwork ?

1. read the job description carefully.

As a beginner on Upwork, you might be very excited to get things going and to start applying to as many jobs out there. That’s fine.

But what’s not okay is if you just blindly apply with the same Upwork proposal cover letter for different jobs and do not pay attention to individual job requirements. 

Imagine if you were a client weeding through dozens, if not, hundreds of proposals, trying to find the perfect candidate for your job, and the frustration you face if the applicant’s cover letter didn’t match your requirements.

That’s why many clients have started including instructions right at the end of their job descriptions to ensure that you’ve read their entire post, and also are sure of their requirements.

See if you can spot the special instruction below! 

This is becoming increasingly common, so make sure you read through every word on jobs you apply to! 

best cover letter for upwork

2. Prioritize Answering The Additional Questions

This was a mistake I made as a beginner on Upwork. I often thought the additional questions were just, well, additional questions. 

So what I would do is spend all my time, energy and creative juices on the cover letter, making it the best Upwork cover letter.

When it came to the additional questions, I would often post a single-sentence response or make a reference to my cover letter. 

My thinking was that the client would have read my cover letter first then the responses, right?

How wrong I was! 

I literally only realized this when I started hiring people on Upwork that clients see your response first, followed by your cover letter. 

This makes a lot of sense because if you have multiple applicants to weed through as a client, you’d set specific questions to zone in on your ideal candidates. Duh! 

So make sure you don’t commit the same mistake I did and invest all of your energy into writing a good cover letter for Upwork that you neglect the additional questions! 

3. Personalize Your Cover Letters 

This is extremely important. Imagine if you’re a client looking through many proposals and every cover letter starts with a generic greeting.

But suddenly one of them addresses you by name.

Wouldn’t that make you stop and read further?

Yes, granted not all job posters post their name on the job posting, but a little digging goes a long way. 

Here’s how I find out how to address the job poster if they haven’t posted their name on their job posting – I just look at past reviews they got! 

Here’s one example below:

best cover letter for upwork

Most of the time other freelancers would have given them feedback and addressed them by name. 

Sure I’ve gotten it wrong sometimes as it might be someone else in their team. (rarely though!) 

But the fact is they can tell if you’ve done additional homework on them as a client and are sincere in your cover letter. 

4. Ensure Your Expectations Align 

Now one thing I need to remind you before you go about crafting the best cover letter for Upwork is this – ensure that what the client requires is what you are able to provide and at the budget they’ve set.

There is no point in doing a smashing cover letter on Upwork but you realize that the client is paying too low, or that they require more availability than you are able to provide. 

This goes back to reading their job post clearly for the budget and availability required and also looking at their past history as a client.

Are they dependable? Have they paid decently for past projects? 

Once you have established this, then you can go about putting together all the tips I’ve highlighted so far to craft the best cover letter in Upwork. 

best cover letter for upwork

5. Tailor Your Experiences And Skill Sets To The Job Description

If you want to write a good Upwork cover letter then you jolly well make sure that your cover letter addresses your client’s requirements.

If they want someone with health and fitness experience and you have a personal trainer certification on the side, mention it.

If they’re looking for a cryptocurrency fanatic and you love following the ups and downs of the crypto market, make sure you tell them all about it too! 

Often your experiences may not be directly relevant. But dig deep and I’m sure you’ll find something.

I once saw a job posting for a wedding planner requesting SEO articles for their website .

 I told them I wasn’t married (yet!) but I loved weddings and I had actively helped some of my good friends behind the scenes for their weddings.

It didn’t get me hired, but it sure got them interested enough to start a conversation with me on Upwork. Baby steps! 

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6. Show Don’t Just Tell

You can have the best cover letter for Upwork, but this doesn’t matter much if you don’t have the chops to back up what you’re saying.

If you’re a freelance writer pitching to a new client, make sure you have your portfolio on hand to show the client just what you’ve been telling them – your writing style and areas of expertise. 

Here are some of my writing samples ! 

best cover letter for upwork

If you don’t have the means to purchase a site to host your writing samples, there are tons of free sites out there where you can host your portfolio! 

Psst, I go through this in detail in my freelance writing course . 

But if you don’t have time for that and want to start immediately, Journo Portfolio is an amazing platform to get started on! 

7. Make Sure You End With A Call-To-Action 

If you want to end things on a high as you craft the best cover letter in Upwork, then make sure you end your cover letter with a strong CTA.

A CTA or Call-To-Action is a statement which encourages your reader or recipient to act immediately.

best cover letter for upwork

It’s like when you watch an advertisement on YouTube or on Instagram and they tell you to click on a link if you’re keen to find out more. 

You can say “Looking forward to hearing back from you!”

But why do that when you can say, “I look forward to working with you and I’ll be happy to jump on a Zoom call today or tomorrow to discuss your requirements in detail.”

Imagine if a client needed something urgently and needed to speak to a freelancer within the next day to get this done. 

Your CTA would have been a godsend to them! 

Best Upwork Cover Letter Samples

Now, are you curious about how to weave together all these tips to create the best Upwork proposal cover letter? 

Here’s how! 

Now before you go ahead and copy and paste this or any best cover letter examples for your next client proposal, remember that it is always important to read every posting carefully and personalize! 

Made it this far in the article? Great! Here’s a real-life example of an Upwork best cover letter that I wrote that got me the job!  

FAQs For Best Cover Letter For Upwork  

How do i write a cover letter for upwork.

Here are some quick tips on writing the best cover letter for Upwork:

  • Read The Job Description Carefully
  • Prioritize Answering The Additional Questions
  • Personalize Your Cover Letters
  • Ensure Your Expectations Align 
  • Tailor Your Experiences And Skill Sets To The Job Description
  • Show Don’t Just Tell
  • Make Sure You End With A Call-To-Action 

Is A 500 Word Cover Letter Ok?

No, a 500-word cover letter is not ok. You should target a word count of 250 to 400 words for a cover letter. Keep things short, sweet and concise as your prospective client or employer may have a lot of cover letters to look through. 

Some of the best sample cover letters for employment aren’t the longest ones. They’re the ones that display the candidate’s experience best in the most succinct way. 

How Do You End A Cover Letter On Upwork ?

The best way to end a cover letter on Upwork is to reiterate why you’re the best person for the job and to remember to include a call-to-action statement so that the client will be inspired to contact you right after.

Some of the best Upwork cover letter samples are those that clients can look at and go – yes, this is exactly the person we need.

By ending the letter with these elements, you can be sure your proposal will be top of mind for your future client. 

best cover letter for upwork

How Do I Write A Good Cover Letter?

Writing a good cover letter isn’t just for Upwork, you can also apply these skills when writing a cover letter for a job:

  • Read The Job Listing Carefully
  • Do Your Research On The Role
  • Start With A Strong Opening Statement 
  • Use Forward-Looking Statements Like What You Want To Do For Them Instead Of Just Saying What You’ve Done 
  • Be Personal 
  • Show Enthusiasm And Interest For The Role
  • Keep Your Cover Letter Short And Succinct
  • Ask For Feedback Before Sending It
  • Spell-Check Your Letter

best cover letter for upwork

So there you have it. The steps to writing the best cover letter for Upwork to get the job and clients you want.

It’s really not that daunting or scary, right?

The steps are very straightforward and as long as you’ve read the job posting carefully, you’ll be able to craft the perfect cover letter that shows the client you are exactly what they are looking for

If you’re still unsure about your Upwork journey, don’t worry I have many other Upwork resources you can refer to! 

You’ll realize that the best way to learn to get better at finding work on Upwork is really to just start applying to jobs with these tips and then finetune your approach from there. 

Take that first step, start writing and applying, and as always reach out to me in the comment section down below if you need help! 

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Your Green Grass Project

The Best Upwork Cover Letter Sample

I’ve given you guys a real Upwork cover letter sample to use when you’re writing your own proposals on Upwork.

The Upwork proposal is the first impression a potential client gets from you, so it is well worth your time to learn how to write the best Upwork cover letters!

I’ve been working on Upwork for over three years and have been able to make a steady $3000/month using the freelancing platform.

This guide is a culmination of all my secret tips and hacks that I’ve learnt over the years, so that you too can start winning jobs on Upwork and make money online!

As well as writing this free guide, I’ve also created the Best FREE Upwork Cover Letter template for you to download and use for your own Upwork proposals.

This is the same killer template that I used to write Upwork cover letters for Virtual Assistant jobs that I WON charging $25/hour! 

DOWNLOAD FREE PDF UPWORK PROPOSAL TEMPLATE

This sample template will help you WOW potential clients and become a successful virtual assistant on Upwork.  

Top 5 Virtual Assistant Training Courses

how to write the best upwork cover letters

How To Write The Best Upwork Cover Letter

First impressions count.

When you are applying for Upwork jobs as a freelancer, make sure you check and see how many other proposals the client has already received for the job you want to apply for.

Often, clients receive 20-50 different proposals from freelancers all eager to win the job. 

YOU NEED TO MAKE YOUR UPWORK COVER LETTER STAND OUT!

If you want to be successful on Upwork, then you NEED to learn how to write a good proposal. It is vital.  

Your Upwork proposal is the first impression clients get of you, it is worth your time to write personalised cover letters for each job you apply for.

How to write the best upwork cover lette

Tip 1 – Do Your Research

Read the job posting two or three times, looking for any clues into the client’s background. 

If they sign off with their name, make sure you directly address them by their name in your greeting.

They might not have left their name at the end, but have a look and see if the company name is mentioned and see if you can Google their name that way.

If the company name has been mentioned, then do your research and see what you can find out about the company. 

Treat the research before writing a proposal just like how you would before a real life job interview, before going to a job interview you would want to find out as much as you can about your potential employee.

Upwork is no different.  

Top Ten Freelance Writing Courses Online

Tip 2 – open with a compliment.

My proposals start with a friendly ‘Hi…name’ because ‘Dear…’ seems slightly too formal for Upwork.

Take a look at the two sample cover letters I’ve included in this post and notice how after greeting the potential by their name, what’s the second thing I do.

I complimented them, either on their business if I was able to find that out from my research OR on the job posting. 

You can compliment them on how interesting the job description is, and why it caught your eye. 

Everyone likes to be flattered and a potential Upwork client is no different! 

Be careful not to go over the top though, people can tell when your Upwork proposal has a fake feel to it. Be yourself and be genuine, that will shine through in your cover letter. 

Tip 3 – Your Upwork Experience

A good Upwork proposal should highlight the benefits of working with you, but you be sure not to brag! 

After opening with a compliment and a friendly greeting, you want to state why you would be a good fit for the project.

Talk about your experience in the industry, for example, how many years have you worked in it.

If you don’t have any direct experience, then don’t worry, try and use examples that relate to the job. Be inventive!

You may have worked for a well-known company in the past, mention them, a well-known company gives you credibility. I worked as a Virtual Assistant for a VP of VICE Media and I am always sure to mention this in my Upwork proposals. 

Perhaps your education is relevant to the job description, go ahead and talk about it, but only if it is relevant. 

Upwork Proposal Sample

Tip 4 – Problem Solving

The next paragraph you will want to emphasize why you’re the freelancer they NEED to hire. 

What can you do for them that is different from the other freelancers applying for the job?

Taking a look at my example Upwork proposals, you can see that I asked further questions about the client’s company and I showed a genuine interest in her particular field of women entrepreneurs. 

My experience was my best selling point here, so I focused on that in my Upwork proposal and made sure to highlight my assets of being excellent at organization and time management.

When you are writing your cover letter have a think about what can you do for the client?

How will you make their life easier?

What I Wish I Knew Before I Started Freelancing

Tip 5 – call to action.

Once you’ve written about your relevant experience and skills, explain why you would be able to make your client’s life easier and solve their problem, the cover letter is finished.

The only step left is to close with a call to action, suggest a Skype call. Keep it casual, just a simple ‘If you have time, it would be great to jump on a quick five-minute call to chat further.’

This isn’t as scary as it sounds and chatting with a client on Skype is a great way to find out if you would be a good fit working together which is vital if you want to receive good testimonials. 

The final step in writing the best Upwork cover letters is to finish with a simple ‘Looking forward to hearing from you.’

Nothing fancy but always friendly and professional.

Tip 6 – Knowing What To Charge

Once you’ve learned how to write the best Upwork cover letter, it’s time to think about what to charge a client.

Don’t go by the proposed budget the client has set, do some research and see what you can find out.

Have a look at their previous job history, what kind of hourly rate do they charge?

Know your worth! Remember you need to make money too and Upwork takes a hefty 24% commission for the first $500 earned with a client, so be sure to factor this into your rate. 

When I apply for jobs, if I can see that a client has a strong job history and pays fair rates, then I am not afraid to double their proposed budget. 

For example, recently a client proposed $200 for a SEO project, I calculated that the work was worth $455 so that’s what I submitted in my proposal. . . and I won it!

That was more than two times the original proposed budget, but it wouldn’t be worth my time doing it for less.

If a client doesn’t want to pay a fair wage then pass, there are fair clients out there on Upwork, it is worth the wait to find them.

Know your worth and add tax!

Tip 7 – Double Check

After writing the best Upwork cover letter ever, the final thing to do is double-check it all.

Look for small spelling mistakes.

Does it read well?

Are all your facts able to be backed up if asked for proof?

Then click submit and let’s win jobs!

The Best Upwork Cover Letter Template PDF

We were all beginners once, so I want to make your life a bit easier and have created this FREE Upwork Proposal Template that I used to use when writing my Upwork cover letters.

CLICK HERE TO DOWNLOAD YOUR FREE TEMPLATE

Use the template as a basic structure but be sure to customize it appropriately for each job proposal you submit for. 

If you have any further questions about how to write the best Upwork cover letter or how to be successful on Upwork, feel free to write below in the comments or shoot me a quick email!

Further Upwork Resources

Why You’re Not Winning Jobs On Upwork

How To Be Successful On Upwork

CLICK HERE TO DOWNLOAD YOUR FREE TEMPLATE

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5 thoughts on “the best upwork cover letter sample”.

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So useful, thank you!

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What a great step by step guide for putting your best foot forward. Thank you for sharing this info!

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This was an awesome post! Very informative!

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Nice and concise post that will be helpful to many people!

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Great template! I have contemplated doing work on this platform, but have never jumped in. Thanks for the suggestions.

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Cover Letter Ninjas

An Upwork Cover Letter Example For Freelancers

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So, you’ve decided to join Upwork or a similar freelance marketplace. That’s a great idea! The gig economy is booming and the compensation reflects that. Freelancers providing skilled services tend to earn 70% more per hour than their cubicle-dwelling counterparts.

But, you have to be mindful of competition too. As many as 57 million workers in the US alone freelance part-time and full-time. And Upwork has some 12 million registered users. Thus, to get your piece of the pie, you really need to make Upwork ‘work’ for you.

That starts with having a well-optimized personal profile and learning to write great bidding letters for projects. This post offers some tips for that. Plus, we’ve included a quick Upwork cover letter sample you can use as a reference. Keep in mind that this post will mostly reference Upwork, but could really apply to any freelancing platform.

Start With Optimizing Your Profile

You can bet that anyone interested in your proposal is going to check out the information in your profile before they even consider you for the job. So be sure that your profile includes the following:

  • A rockstar profile title that summarizes what you do.
  • Crisp and professional profile picture
  • Detailed profile overview that explains your professional background and highlights your skills.

You can also spice it up with testimonials/quotes from your past clients and portfolio pieces. Lastly, add extra credibility by completing several competency tests.

Mary F.

Be Specific in Your Proposals

In most cases, you will be applying to do a very short-term, very specific task. In your cover letter (project proposal) don’t go around the bush too much and succinctly state what makes you a good fit for that job. Include your resume only if the job posting specifically instructs you to do so.

Here’s a quick example to illustrate the point further: imagine you’re a freelance graphic designer . If you apply for a gig to design a set of landing pages, don’t waste time discussing any other skills or experience (e.g. your amazing illustration talents). Instead, write only about your experience with landing page design and perhaps conversion optimization.

Speak in Terms of The Clients Needs

Keep in mind that many of the jobs posted on Upwork are time-critical. The person who needs the work done likely has little time to train someone, or even provide a bunch of clarification. That’s why a person who can say something like: “Look, I understand what you want. Here is how I will do it. It will be done quickly. I’m ready to start immediately.’ is going to earn a second look.

To help build even more confidence in your abilities, consider including a testimonial or reference from another client. If you can show that you’ve completed similar work in the past, that will work in your favor too!

Focus on Skills, Not Personality

Normally, your cover letter is the perfect vehicle to show your enthusiasm for the company mission, and that you will fit in with the company culture. Here, none of that matters. So keep the focus on your skills and experience, not personality traits.

Answer Their Questions

Sometimes, a potential client will post a pretty detailed list of questions they want to be answered, and information that they want you to provide. On one hand, that makes it much easier for you to write the cover letter. You simply answer the questions they provide. On the other hand, if you miss anything, it could get your entire proposal eliminated from consideration. So pay attention!

Cover Letter Sample For Upwork in .docx Format

Here is a sample cover letter that you can submit in response to a short-term project on Upwork.

Upwork cover letter example for Word

Download example (Word version)

Upwork Cover Letter Example – Text Format

Hi Michael,

Just checked your project details “Design a new onboarding process for a banking app” and I believe that I may be a great fit.

As a UX designer with 3 years of experience, I have previously designed account creation and account opening system flows for a lending app (received a 5-star review from the client). You can check the project details in my portfolio, along with several other designs for e-commerce, healthcare and media companies.

You mentioned that you also need someone experienced with interactive prototyping and InVision. I’m a long-term user of this app. Also familiar with Balsamiq and Adobe XD software. 

I have included information about my rates, and I am confident that I can deliver the first design mockups within 2 weeks as per your deadline. Please contact me so that we can get started.

Kevin Ninja

P.S. I took a moment to explore your website. It’s very well-designed. If you’re interested in making further changes, I believe I can make some small tweaks to your landing pages to boost conversion rates.

Final Tip: Sell a Bit Further

Treat your cover letter as a marketing document. Work mostly to sell your clients on the skills they need right now, but don’t forget to sell yourself a bit as well. Slip in a postscript or ‘aside’ to let them know other ways in which you can help!

Discover Even More Releveant Cover Letter Examples!

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Other Cover Letter Samples

Cover letter example for lecturer position in university, cover letter example for museum job, physician cover letter example and job search tips, an acute accounts payable cover letter example.

A huge collection of cover letters created by a ninja team of writers and career advisors. Learn how to write, style and file cover letters that employers actually enjoy reading.

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how to write an upwork cover letter

How To Write An Upwork Cover Letter: 5 Tips + Free Template

Roshan Perera avatar

One of the reasons most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter.

The cover letter is the main component of your job proposal and if you don’t write it well, you won’t be able to get the client’s attention.

Each client who posts a job on Upwork gets dozens and sometimes hundreds of proposals from freelancers. And the only way to grab their attention is to write a cover letter that addresses their needs and requirements.

So if you’re new to Upwork and trying to land a client, keep reading. This guide will help you write better, more focused, and well-optimized Upwork cover letters to get more responses from your clients.

What Is An Upwork Cover Letter?

what is a cover letter

The cover letter is an essential part of a resume or CV. Normally, when you’re applying for a job, you include a cover letter with your CV to let your potential employer know why you’re applying for the job, what kind of goals you have, and why they should hire you for the position.

Upwork cover letters use the same concept. Whenever you’re applying for a job on Upwork, you now have to fill out a section called Cover Letter.

upwork cover letter

Here, you can write a detailed yet concise message to clients explaining how you can help the client and why you’re the best person for the job.

As you can imagine, this is a crucial part of a job proposal that will determine whether you will get the job or not.

Before You Apply For Jobs..

before you apply for jobs

Before you apply for jobs and start writing cover letters, make sure you complete the following steps. Because without these steps, clients will never hire you, even if you write the perfect cover letter.

1. Improve Your Communication Skills

Improving your communication skills is the first thing you should do before applying for jobs.

Learn to write better messages to clients and learn the proper etiquette for writing emails. You can follow this guide to learn more about it.

Also, I highly recommend that you take an online course on copywriting and business communication. Think of it as an investment in yourself.

And it will go a long way to help you write great proposals, cover letters, and communicate with clients like a professional.

If you’re interested, start with these Skillshare classes:

  • Business Communication Skills: Write & Speak More Professionally
  • Copywriting: Essential Skills For Writing Engaging Marketing Copy
  • Professional English Emails: Write Clearly and Effectively

2. Optimize Your Upwork Profile

The next thing you need to do is optimize your Upwork profile.

When you apply for a job and send a proposal to a client, one of the first things they do is check your profile.

Now imagine doing all the work to find the perfect job and write a great cover letter while you have a terrible profile. It will only send those potential clients away. Don’t make that same mistake.

I wrote a complete guide on creating an effective Upwork profile. Give it a read and optimize your profile accordingly.

3. Gather Some Samples

Now, you can say all you want about your skills and abilities in your proposal but the client will never believe you if you don’t have hard evidence to back your claims.

So make sure you have some samples of your work to show the clients.

If you’re a writer, you can include links to your previously published articles.

If you’re a graphic designer, you can include a link to your portfolio.

If you don’t have any links to show, attach sample documents and files in the proposal.

4. Ask For The Right Price

When using Upwork to find jobs, asking for the ideal price is very important. Because it’s always going to be a bidding war between freelancers.

But the key to finding the right price is not to ask too low that clients think you’re desperate. Or ask too much that turns clients away.

To figure out the sweet spot between the two, you can check the Upwork services section.

upwork services section

Browse the category related to your work to see what other freelancers are charging for similar jobs.

Then come up with a price that fits your client’s budget and the regular rates at the same time.

5. Only Apply For The Right Jobs

There are some freelancers out there who apply to every job that comes up in their feed while copy-pasting the same cover letters and proposals.

This is a huge mistake that will get you nowhere.

Learn to pick the right jobs that fit your set of skills. Find jobs that have detailed descriptions that give you more information about the job. So that you can research the client and their industry to write better cover letters.

What To Include In Your Cover Letter

what to include in cover letter

Once you complete all the initial steps to optimize your profile and writing skills, here are the most important points you need to cover in your cover letter.

  • Address the client by their first name (eg: Hi John,)
  • Mention that you’ve read the entire project description
  • Do some research to understand what the client is asking for
  • Provide solutions to the client’s pain points
  • Mention why you’re the perfect person for the job with facts (eg: I have 5 years of experience in social media marketing and I worked for client X)
  • Show examples of your previous work, portfolio, or client case studies
  • In the end, mention that you have a strategy in mind for the client’s project and ask them to DM you for details
  • Remember to keep it short, detailed, and concise

You’ll see how all these points come together in the example and the cover letter template below.

How To Write Cover Letter for UpWork

how to write cover letter

It’s best to write the cover letter on different software like Google Docs or MS Word and then copy it over to Upwork. You wouldn’t want to accidentally hit send while you’re writing the cover letter.

As I mentioned before, learning to write well is very important. Taking a copywriting class will not go to waste.

Take all the key points I mentioned in the previous section. Write in friendly and simple words to describe your proposal for the client.

Here’s a quick Upwork cover letter example to show you how it’s done:

Hi John, I read your entire job description and I think I’m the perfect person for the job. Here’s why: -I noticed that you’re looking to build an online store website. I think WordPress is the best platform to build your website and I have over 5 years of experience building WordPress sites -I’ve built WordPress websites for many clients including CocaCola and Pepsi -Here are just a few of the links to websites that I’ve recently built for other clients (include links here. Or attach your sample documents) -I have a really great concept idea for building your website that will make your brand look even better than your competitor (Do research to find the competitors and mention the name here). Send me a DM or respond to this proposal so we can discuss more details I’m really excited about this project and to work with you to build something amazing. Looking forward to your DM. -Your name

See how simple and concise that looks. And we covered all the key points in that 150-word cover letter. You can easily edit this message to include skills and experience related to your industry.

There are also great tools you can use for writing your cover letter online . They offer more professional-looking layouts that you can easily customize, which are ideal for applying for not just freelancing jobs but for any type of job application.

Free Upwork Cover Letter Template

upwork cover letter template

I made a more beautifully formatted Upwork cover letter template that you can use when applying for jobs. You can download it below.

Make sure to edit and customize this template according to your needs.

download button

5 Tips For Writing Professional Cover Letters

Follow these quick tips to make your cover letter look more professional.

1. Keep it Concise and Clear

Write a concise and well-structured letter. Keep it to a single page and use a professional tone. Use short paragraphs or bullet points to convey information effectively. Avoid excessive jargon and focus on presenting your qualifications in a clear and compelling manner.

2. Highlight Your Relevant Skills

Clearly communicate how your skills and experiences align with the job requirements. Use specific examples to demonstrate your qualifications and achievements. Showcase how your unique abilities can contribute to the success of the company.

3. Research the Company

Take the time to research the company’s values, culture, and recent projects or initiatives. Incorporate this knowledge into your cover letter to demonstrate your genuine interest and alignment with the company’s mission.

4. Address Potential Concerns

If you have any potential concerns or gaps in your experience, address them proactively in your cover letter. Explain how you plan to overcome those challenges or how your transferable skills make you a strong candidate despite any gaps.

5. Proofread and Edit

Ensure your cover letter is error-free by thoroughly proofreading and editing it. Check for spelling and grammar mistakes, and ensure proper formatting. Read it aloud or ask someone else to review it for clarity and coherence. A polished and error-free cover letter demonstrates your attention to detail and professionalism.

Images via Freepik.com

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The best cover letter for Upwork (data-backed experiment)

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In the search for the best cover letter for Upwork, allow me to share an example where I got a 100% response rate on my own proposals.

best cover letter for upwork

The last few weeks I’ve been comparing different styles of Upwork proposals, sending them out in the wild so you and I can better understand which one performs the best.

I see amazing case studies like these everywhere… but often there is something left out. Something that would kill the “shock factor”. Like when Derren Brown flipped a coin on its head ten times in a row:

The only way to guarantee that the coin lands on its head ten times in a row is to continue flipping the coin enough times until it happens by chance. However long that takes.

The same principle applies to our proposals because we can’t control how the client reacts. In order to get a 100% hit rate, we have to try until it happens by chance and then only show off that small sample of the experiment.

My example earlier is no different. What you didn’t see is the other thirty seven proposals I sent and the many times it didn’t work out.

The point is that it is okay to try again if things didn’t work out the first time. They rarely do and when we have to work a little for it first, it’s more fun when we do win.

Now, let’s dive into the whole experiment. I’ve tested different proposal styles, so you can see which type of Upwork proposal was best in the test and got the most client responses.

The four Upwork proposal styles

The theory of this experiment is that customized proposals will land more Upwork clients than generic copy-paste proposals. They have worked well in other experiments and now it’s time to put it to a test so we can get a side by side comparison backed with data.

The experiment

To find the service I wanted to offer, I looked at which type of keywords would have the most jobs for them based on my skill set. That would give me an indication of which keywords are more popular and which type of clients are more common. For example, clients with online courses compared to ecommerce businesses.

Below are some of the keywords I looked for. Keep in mind that just looking at the number of projects doesn’t say anything about the quality of the clients or projects but all other things being equal, the more projects available the more chance of landing a good one.

best upwork cover letter sample

I searched within the digital marketing field since that’s my background and I looked across different client types, projects, skills, specific tools or anything else I could think of clients wanted help with. 

For example, some clients will say that they need help with Facebook ads, while others say ads manager (the tool needed to run the ads). Some will say they need digital ads and I have to help them figure out if e.g. Facebook ads are the right fit.

Initially, I wanted to help online course creators with marketing automation since that seemed popular but after a few days with almost only shitty projects, I had to pivot to also bidding on projects related to Facebook ads or other similar looking projects.

The problem with Upwork and doing an experiment like this is that clients aren’t always good at explaining themselves. That means a project might appear good based on the description but when we speak with the client we might discover that it’s a waste of our time.

Anyway, I wanted to optimize my profile text before applying for jobs but ultimately I decided against it since there aren’t enough niche projects on Upwork that I could truly leverage the advantage of going niche.

best upwork cover letter sample

I decided to keep it as is even though it isn’t entirely relevant and instead see how many people would actually look at my profile text. 

best upwork cover letter sample

It turns out no one did!

Anyway, I’ve outlined four proposal styles specifically for Upwork and in the experiment, I sent ten proposals using each of them so we can see which one works the best.

At a high level, the four Upwork proposals styles are:

1) Generic copy-paste proposals that are meant to fit most projects (meaning that they don’t fit any particularly well)

best cover letter for upwork - copy paste example

2) those that are (almost) custom written for each project but only talks about the freelancers’ experience, background, or a project recommendation 

best cover letter for upwork - proposal style two

3) the one that focuses on the client’s challenges and what success looks like for each specific project along with why this freelancer is a good choice to solve the particular problem

best cover letter for upwork - proposal style three

4) the well-researched proposal. This one fits each project description well, focuses on client challenges, shares relevant background info as it relates to the project and is based on lots of research

best cover letter for upwork - proposal style four

I was debating what to do about pricing for this experiment since it’s a factor that can have a large impact. Especially, because most clients I’ve come across on freelance websites like Upwork need help with hobby projects and thus don’t have much money to pay us freelancers. 

With freelancing there are certain invisible pricing tiers where clients tend to expect something different for each one. 

For example, when you cross a certain rate clients expect you to be good at communication beyond just the hard skills. There are no set tiers because it depends on each individual client but over time you will notice the difference if you raise your rates.

Another thought that crossed my mind is that if you are new to freelancing, charging $100/h can feel overwhelming. So I decided to charge $60/h during this experiment.

From experience, I’ve noticed that getting clients on a phone from the proposal is a more effective approach than trying to land the job directly with the proposal right then and there.

Since the phone call is different from the proposal, let’s focus on the writebacks from the proposals — how many potential clients respond to each proposal style. That way, we first get more clients to respond and then practice what to talk with them about after.

There’s something to be said about the quality but we can’t do anything to even that out and each job description is a judgment call based on the client’s description.

Of course, there are exceptions such as small, quick, projects. Those can often be hired without much extra discussion as long as everything about the project is clear in advance.

The best cover letter for Upwork: the winner

I waited about two weeks after sending the proposals to give clients a chance to either close their job or hire someone. I learned through other experiments that clients on Upwork tend to hire quickly, so this is a decent, balanced, timeframe.

Even so, for more than half of the projects there still hasn’t been any move forward as I’m writing this. As I checked again, I’ve noticed that in several cases it’s been a week or more since anyone looked at the project and they haven’t begun a conversation (“interviewing”) with any freelancer.

best upwork cover letter sample

I’ve defaulted to categorize those projects as “no hire”-projects since clients more often than not don’t close their projects and just let them get auto-closed by Upwork after a month or so.

This will most likely be incorrect in the end since a couple of the clients probably will hire someone. But it doesn’t make sense for us to wait around since those few won’t make a meaningful difference in the data, the results and thus our reaction.

Before we jump into the results of each of the proposal styles, let’s first look at the total number of proposals and how we stack up against other freelancers altogether.

Remember, that the goal here was to get a writeback from the client. We can’t see the same data for other freelancers but we can if they were hired, that’s why I’m using that metric for other freelancers in the sheet below.

best cover letter for upwork - results of all proposals

As we can see, the big deal here is that for more than 60% of the projects no freelance was hired. I noticed that on many of the projects, there would be more than 15 proposals and zero interviewees with more than a week since the client had last looked at the project. 

That indicates the client might not be serious enough with the project, since they didn’t initiate contact with a single freelancer. We know that a similar proposal to what I sent gathers interest from other clients, meaning that the proposal can’t be that bad in all the cases.

While it might be tempting to get a competitive advantage against the other freelancers, it doesn’t make a meaningful difference. If you’ve been following the blog for a while, you’ll know that I focus on those few places where we can make a big impact because focusing on the minutiae won’t get us anywhere in life.

Instead, getting more clients to hire in the first place will be a bigger win for us, since that slice of the pie is 2x-3x bigger.

The results: the best cover letter for Upwork jobs

It’s time for the result of all the proposals! Here’s the data:

best upwork cover letter sample

This category sucked.

best upwork cover letter sample

This category was much better.

best upwork cover letter sample

This category was not that good.

best upwork cover letter sample

This category was even worse.

You probably don’t remember what each of the four proposal styles represents but you might have noticed that the results for three out of the four proposals are the same: 70%-80% of the projects never hired anyone as far as we can tell.

Pretty odd, right? 

Sure, if we looked at a larger sample size, it might be different but what’s even odder is that proposal style two is upside down compared to the rest. I was interviewed 60% of the time while only one in ten jobs ended with no hire.

This is a surprise because on the surface this should be one of the worst proposal styles since it takes less time to create than the rest. But other freelancers got hired more in that category as well and that might indicate something with the clients rather than the proposals.

The caveat here is that the quality of the clients in this group might be lower than in the others depending on if we base it on the project description they wrote, earnings possible, business size, tasks they need help with, etc. 

It’s hard to tell with the limited information we have access to on Upwork but I did have a few ideas as to what might have caused the difference:

  • The client’s business size
  • The proposal style
  • The type of job description or job itself (e.g. automation vs Facebook ads)
  • How my pricing was received

At first, I thought it was because all the job descriptions in that category had important details about the client and project even if they were short, meaning that the client might be more serious. For example, they shared what the product was and which industry it was in or what they needed help with specifically (you’d think that would be the minimum in all project descriptions… but not on Upwork).

As I compared them with the rest, I noticed that this was also the case for the other projects.

Next, I looked at the previous hiring rate to see if that might offer us a correlation. The average hiring rate was 51% for the clients that I pitched with the second proposal style and 52% for proposal style four, whereas the other two styles came out to 38% and 31% respectively. It brings us closer but doesn’t really give us a clear picture.

Another option is the type of clients. I tend to see two types on Upwork: the type who is looking for the best of the best and pay well (they usually choose the high-tier freelancers in the US as the clients tend to be from there as well).

And the type of client who is looking for more affordable help and is ok that they aren’t as skilled either in the hard skill and/or communication. I did see other freelancers being hired from both of those two categories.

The problem with evaluating the client quality is that unless we get specifics or speak with the clients it can be hard to tell how good of a fit they are for us.

A writeback itself doesn’t mean much since there can be more or less quality to it which is difficult to quantify and compare. There are even certain trigger words or sentences that can be used to get more writebacks but that doesn’t mean they will be worth much.

With the limited information we have from the clients, we might never know, so let’s move on to the winning proposal style and look at an example. If you have any theories or ideas, please leave a comment at the end of the article.

The winning proposal style is defined as those that are (almost) custom written for each project but only talks about the freelancers’ experience, background, or a project recommendation.

The project description:

best upwork cover letter sample

The proposal:

best upwork cover letter sample

The writeback:

best upwork cover letter sample

Another example:

best upwork cover letter sample

I expected the best cover letter for Upwork to be style three because it is a slightly upgraded version of style two without spending too much extra time and simply being better formatted and focused on the client rather than our experience.

But since, in this experiment, we can only look for the number of clients responding to our proposal, that is GREAT news! Proposal style two takes less time to create and it seems to work because it gives recommendations and an example right there in the initial proposal – something that helps build trust with the client.

When we use this style, we can use proposal templates to be more efficient but they take some time to create the first time. But it is worth it because we can reuse them.

A writeback example

I did get several writebacks showing interest but not being able to afford my rates. I was hesitant to bring this up since there are plenty of articles out there hating on Upwork .

Here’s a writeback example:

best cover letter for upwork - writeback example

This is not always the case when we look for the best cover letter for Upwork. The challenge is sorting the right projects from the wrong ones because Upwork attracts smaller clients with a lack of resources.

This tends to be more important with marketing-related work than other services since marketing doesn’t have much effect if the product isn’t a good fit for the customers already. In comparison, any business at any stage might need help with things like admin work or graphic design.

That’s why I tend to recommend Upwork to professionals wanting to begin to earn money on the side. It’s a great way to get started if you have an approved account but we tend to get frustrated with the platform as we want to earn more beyond the first few thousand dollars.

I could have mentioned more about my pricing and how it’s a placeholder since some clients don’t want to engage because they know that they can’t afford it. That might have helped mitigate that concern.

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Which part of this project do you think will take the most time? (Upwork)

Hello Chris, I have been a good follower of yours for a while. You always drop golden nuggets. I am really excited about this test. It has given me more insights on proposal, and I am very sure others will see benefits too. Thank you very much.

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Thank you for saying that King!

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Thanks Chris for this. I am Matt! Can I get in touch so I can learn from you. Hope you don’t mind me having your email address.

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Great work done with the clear description of your experience by having logical thinking. Thank You for sharing this article. Much appreciated!

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Home » Upwork Cover Letter Sample: 09 Examples & Ideas

Upwork Cover Letter Sample: 09 Examples & Ideas

sample cover letter for upwork data entry

We know you’re looking for the best way to start your job search, and we want to help. Our Upwork Cover Letter Sample are designed to show you how to highlight your skills and experiences in the most effective way possible. With a well-written cover letter, you’ll be one step closer to getting the job of your dreams. Let us help you make an amazing first impression on potential employers.

Cover letters are an important part of the job application process, and they can be a great way to show off your skills and personality. Cover letters can be a great way to show off your skills and enthusiasm for the position. But they can also be a lot of work to write. However, many people struggle with knowing how to write them. If you’re looking for some inspiration, or just want to see what a good cover letter looks like, we’ve got you covered. We’ve included a few work cover letter samples that you can use as a starting point for your own applications.

Check out these sample ideas to get inspired! There are many different ways to showcase your skills and experience in a cover letter. So find one that fits your personality and style. And don’t forget to personalize it for each job you apply to – the hiring manager will be able to tell that you took the time to tailor it just for them.

For More: Beginner Short Cover Letter Sample: 07 Examples Ideas

Upwork Cover Letter Sample

Table of Contents

Cover Letter for Upwork Proposal

Dear Sir/ Madam,

I am writing to apply for the [POST TITLE] role advertised on your website. I have experience in [FIELD], and believe my skills and previous experience make me a worthy candidate for this position.

From my research, it seems that you are looking for a [DESCRIPTION OF THE JOB DESCRIPTION]. My CV is enclosed.

I would like to highlight my relevant skills and experience as follows:

> [OTHER INFORMATION THAT BRANCHES FROM THE JOB DESCRIPTION].

Any questions you may have regarding my application should be answered by the enclosed CV, but please don’t hesitate to contact me directly. I look forward to hearing from you soon.

Sincerely, [YOUR NAME] [CONTACT DETAILS] .

Sample Cover Letter for Upwork

Dear Sir/Madam,

Please find attached my CV to apply for the position of [JOB TITLE HERE]. I would be grateful if you would consider me for this role.

During the course of my 10+ years working in [INDUSTRY & POSITION], I have successfully demonstrated ability to work independently and as part of a team across various projects. I have made significant contributions to the success of projects by successfully managing the requirements, developing solutions and leading vendor teams.

As well as bringing extensive experience to this role, I also bring many personal qualities that are required for this position including drive, commitment, resilience and organization. The ability to work under pressure is a key requirement for this position and I have consistently demonstrated these skills.

My qualifications, achievements and contributions would make me an asset to your company. As previous employers, my referees will confirm that I am a hard working team player with honesty and integrity who always delivers on time. Please contact me should you wish to discuss this position in further detail.

Yours sincerely, Name:_______, Email:___________, Address:__________ Contact#____________

Upwork proposal cover letter

Respected Sir,

I am writing to apply for the Customer Support Specialist position on your website. I have been brought up and educated in a very supportive and encouraging family and was taught from an early age to be kind, polite and helpful.

Having grown up with pets has also given me an insight into how challenging some tasks can be for someone who is inexperienced. As well as this, I have experience in a customer service environment from my early teenage years and worked in several areas such as retail, hospitality, and more recently social media marketing.

I am very passionate about the sport of swimming and volunteer for various local events within my community. This has developed many skills that relate to this role including time management, understanding different types of people, and working well as part of a team.

I look forward to hearing from you soon.

Yours faithfully, Name:_______, Email:___________, Address:__________Contact#____________

Cover Letter Upwork Sample

Respected Hiring Manager,

I am writing to you with reference to my application for the position of ___________ as advertised on your website. Here is a brief summary of my experience and suitability for this role:

In 2019 I graduated from the University of Westminster with a Bachelors’s degree in Business Administration and immediately began applying for work in accountancy. I have had some success in securing roles at small local businesses but find that I lack experience in more varied areas of administration.

I have recently found your advertisement for _________ role and think it is an excellent opportunity for me to gain valuable new skills while working with a hiring company of your stature. My current education, combined with my already acquired skills in the administration would enable me to contribute efficiently and effectively to your company.

I can also see that this role requires knowledge of the following skills: __________________. So I am confident that my education has equipped me with sufficient knowledge of these areas and look forward to elaborating on how these skills could benefit your business.

I believe my drive for success coupled with my commitment to growth would make me a valuable addition to your company. So I am available at your earliest convenience for an interview and hope you find the attached resume relevant to this role

Please do not hesitate to contact me if you require any further information or have any questions about my suitability. Thank you again for your time and I hope to hear from you soon.

Regards, Name:_______, Email:___________, Address:__________Contact#____________

Cover Letter for Upwork Sample

Dear Hiring Manager,

I observed in your advertisement for a social media account manager that you are in need of someone who can offer creative and out-of-the-box ideas when it comes to business. I believe that my qualifications and experience make me the perfect candidate for this position. My career has been marked by consistent success working with people, building relationships, and researching new ideas.

I am confident that I can bring value to your company, particularly in the role of social media account manager. Here are some reasons why:

I have three years of experience working for a marketing firm where I learned invaluable lessons about how to manage client relationships and create engaging content for social media platforms like Facebook and Instagram.

During my tenure at Barnes and Noble, I managed the website and social media accounts for three years. Working with customers all day long really improved my knowledge of what makes people tick. So I believe this is an important quality to make me effective as a social media account manager for your business.

I have experience creating engaging content for various platforms, including Facebook and Twitter. As well as creating promotional material for Google Adwords.

I would appreciate the opportunity to discuss my qualifications and how I can contribute to your company. Will contact you on Monday, April 18th to set up a time to meet and talk about what you need from a social media account manager.

Best regards, Name:_______, Email:___________, Address:__________ Contact#____________

Upwork Cover Letter Example

In this letter, I would like to present myself as a candidate for a Virtual Assistant position with your company. First, I will give you a brief description of who I am and what my qualifications are, then explain how my experience can be valuable in helping your company achieve its goals. Finally, I will provide you with references – both personal and professional – that you may contact.

My name is _____, and I am an experienced business development representative with a strong background in public relations, marketing, and social media. Also my primary focus has been on working with small businesses to cultivate their brands through the implementation of quality content marketing strategies. My goal is to use my expertise to help make your company a household name.

In addition to being a skilled marketer, I am also an exemplary writer and editor. My work for both small businesses and large corporations has been praised by clients and colleagues alike for its creativity, unique perspective, flow, readability, grammar, spelling, punctuation, use of industry-specific acronyms/jargon, and depth of research.

You can be confident that all work I complete for your company will not only meet, but exceed your standards. I would be willing to complete any necessary training, and my hourly rate is $22/hr.

Sincerely, Name:_______, Email:___________, Address:__________ Contact#____________

Best Upwork Cover Letter Samples

My name is _____ and I am writing in response to the job advertisement for a customer support representative. I believe that my experience and skills would be an asset to your organization, specifically in regard to this position.

I have previous work-related experience as a customer support representative, which allowed me to build strong communication skills, learn how to deal with a wide range of people in various work-related situations, and improve my computer skills.

My qualifications also include the following:

(insert list)

I am confident that my experience has developed qualities such as these that would make me an asset to your company. Would love the chance to discuss this role in person and demonstrate how I could benefit your organization.

I look forward to hearing from you.

Upwork Proposal Cover Letter Sample

Respected HR Manager,

I am writing to apply for the currently available position of a Social Media Manager on Upwork.com. I saw your listing on LinkedIn and think that I’m the perfect candidate for the job.

My name is [NAME] and I am passionate about social media marketing. Over my career, I have worked in various positions most recently as a Social Media Manager at [COMPANY NAME]. My duties included creating content for Facebook, Twitter, Pinterest, and other channels on a daily basis.

I am familiar with all social media platforms and have gained extensive experience in engaging an audience by publishing relevant articles. What is more, I have used my skills to promote the company’s new products or services. I have also had opportunities to conduct interviews with experts within the industry via Skype or Google Hangouts, which turned out very successful.

I am sure that I could bring a lot of value to your company as Social Media Manager at Upwork.com. My attached resume provides an overview of my education and professional experience. But if you wish to learn more, I am ready to answer all of your questions.

Please feel free to contact me at [PHONE] or via email at [EMAIL] at any time. I have attached my resume as a PDF file and look forward to hearing from you soon.

For More: 111+ Attractive Hair Stylist Resume Objective ideas & Examples

Upwork Sample Cover Letter

Dear HR Manager,

Indeed, it’s a real pleasure to be writing you. I came across your company’s advertisement for a Front Desk Officer on Jobstreet during my hunt for new opportunities. And am confident that I would be a valuable addition to your workplace.

I am currently working at [Name of previous Company], having been employed there since [Time period working there].

How I believe I would be a great fit for your esteemed organization due to my extensive experience, communication skills and understanding of the nature of this role. So I am confident that, with me on board, you will not only maintain the standard required but also see an increase in both productivity and profit.

I have enclosed my CV for your consideration. I look forward to hearing from you soon,

So, what do you think? Are you inspired to try out some of these work cover letter ideas for your next application? So Let us know in the comments section below. So if you need more help getting started, be sure to check out our professional writing services. We can take the hassle out of crafting a stellar job application and make sure your resume stands out from the rest. We hope this article has helped you to come up with some ideas for your own cover letter. If it’s not, don’t worry because we have plenty of other resources on the blog that could help you out! You can find them by clicking here or visiting our homepage anytime. Once again, thanks for tuning in and good luck on finding a new job!

upwork cover letter sample for graphic designer

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Letter Templates & Example

10 Impressive Cover Letter Examples for Upwork: Stand Out from the Crowd

Letter sample 032

Are you struggling with crafting the perfect cover letter for your Upwork proposals? Look no further! We’ve compiled a list of cover letter examples for Upwork that you can use to kickstart your writing process. These examples cover a range of industries and job types, so you’re sure to find something that resonates with you. And the best part? You can easily customize and edit these examples to fit your unique skills and experiences. No more staring at a blank screen, wondering where to even begin. With our cover letter examples, you’ll be well on your way to submitting winning proposals on Upwork. So what are you waiting for? Let’s get started!

The Best Structure for Cover Letter Examples for Upwork

When applying for freelance jobs on Upwork, your cover letter is often the first impression that potential clients will have of you. So, it’s important to make sure that you’re putting your best foot forward. One way to do this is by structuring your cover letter in a clear and concise way. Here’s a breakdown of the best structure for cover letter examples for Upwork:

1. Start with a personalized greeting: Begin your cover letter by addressing the client by name. This shows that you’ve taken the time to customize your application and are genuinely interested in the job.

2. Introduce yourself: Share a bit about yourself and your experience in the industry. Highlight any relevant skills or achievements that make you stand out from other candidates. Keep in mind that this should be brief and to the point.

3. Show your understanding of the client’s needs: Read the job description carefully and demonstrate that you understand the client’s needs. Explain how you can help them achieve their goals and solve any problems they may have.

4. Give specific examples: Provide examples of previous work or projects that are relevant to the job at hand. This helps to give the client a sense of your style and level of expertise.

5. Explain why you’re the best fit: Summarize why you’re the ideal candidate for the job. Highlight your strengths and explain how they align with the needs of the client.

6. End with a call to action: Conclude your cover letter by thanking the client for their time and consideration. Encourage them to take the next step by interviewing you or reviewing your portfolio.

In summary, a well-structured cover letter should be personalized, brief, and to the point. By following these guidelines, you can increase your chances of landing your dream freelance job on Upwork. Best of luck!

Cover Letter Sample for Data Entry Job

I am excited to apply for the Data Entry position you have posted on Upwork. I have been working in this field for years, and I know that my experience and skills are what you are looking for. I am confident that I can exceed your expectations and deliver outstanding results.

As a Data Entry professional, accuracy, efficiency, and speed are the core values that I possess. I understand that the data you handle is sensitive and critical to your business. Thus, I am willing to undergo additional training, if required, to ensure that I can meet your specific needs and requirements.

Thank you for your consideration. I am looking forward to hearing from you soon.

Best regards,

[Your Name]

Cover Letter Sample for Virtual Assistant Job

Hello there!

I am thrilled to submit my application for the Virtual Assistant position you have advertised on Upwork. With years of experience in administrative and customer service, I am confident that I can provide excellent support to your business.

I have a strong command of various administrative tools, including Google Suite, Trello, Basecamp, and Asana. I am also proficient in managing emails, appointments, and social media accounts. As a Virtual Assistant, I understand the importance of being proactive, organized, and detail-oriented, which are all essential skills that I have honed over the years.

I look forward to discussing how I can help you and your business. Thank you for considering my application.

Cover Letter Sample for Content Writing Job

Dear [Client Name],

I am excited to apply for your Content Writing job posting. As a skilled writer and editor, I believe that I can produce high-quality content that meets your needs and exceeds your expectations.

I have experience in various forms of content writing, such as blog posts, website copy, social media content, and product descriptions. I am proficient in research and can write on a broad range of topics. I can also adhere to your editorial guidelines and produce content that is both engaging and informative.

Thank you for your time and consideration. I would love to discuss how I can contribute to your content needs further.

Yours truly,

Cover Letter Sample for Graphic Design Job

Dear Hiring Manager,

I am excited to apply for your Graphic Design position and showcase my expertise in creating visually appealing designs that capture your audience’s attention.

I have extensive experience in various design software such as Adobe Photoshop, Illustrator, InDesign, etc. Additionally, I am well-versed in identifying the target audience and tailoring designs to meet the client’s needs. I can produce designs for a variety of mediums, including print, digital, and web.

Thank you for considering my application. I am looking forward to the possibility of contributing my skills to your team.

Cover Letter Sample for Translation Job

I am interested in your Translation job posting and am confident that I can deliver accurate and professional translations in a timely fashion. I am knowledgeable in both the source and target languages and proficient in using various translation tools.

I have an extensive background in translating various forms of content, including academic papers, legal documents, marketing materials, and web content. I can produce high-quality translations that are tailored to the client’s needs while maintaining their intended meaning and tone.

Thank you for reviewing my application. I am available at your convenience to discuss how I can help you with your translation needs further.

Cover Letter Sample for Social Media Marketing Job

I came across your Social Media Marketing job posting and believe that I can help you develop and implement a winning social media strategy. I have years of experience in social media marketing and can produce results-driven campaigns that engage your target audience and increase brand awareness.

I am proficient in using various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. I have experience in creating social media content, developing social media calendars, and tracking social media analytics. Moreover, I can tailor my approach to meet your specific business objectives and goals.

I appreciate your consideration and would love to discuss how I can help you achieve your social media marketing goals.

Cover Letter Sample for Web Development Job

I am excited to apply for your Web Development job posting on Upwork. With years of experience in web development, I am confident that I can deliver the optimal website for your business.

I have a strong command of various programming languages, including HTML, CSS, JavaScript, and PHP. Additionally, I am proficient in development frameworks such as React, Angular, and Laravel. I am well-versed in designing responsive websites that are optimized for search engines, fast, and user-friendly.

I appreciate your consideration and look forward to discussing your project further.

Kind regards,

Tips for Writing Cover Letters for Upwork Jobs

Upwork is one of the largest online marketplaces where businesses and freelancers connect for work. Whether you’re entirely new to Upwork or looking to improve your chances of landing more jobs, one of the most crucial parts of the application process is to write a killer cover letter. Here are some tips to help you create a cover letter that will get you hired:

Keep it concise and personalized

Avoid writing a long, rambling cover letter. Instead, make it short and to the point. Focus on the main points, and draw attention to your strengths and accomplishments. Also, make sure to personalize each cover letter for the job you are applying for. Research the company and the job description, and incorporate this knowledge into your letter. Doing so will demonstrate your interest and increase your chances of getting hired.

Showcase your experience

When applying for a job through Upwork, it is essential to highlight your experience and success. Mention any relevant projects or clients you have worked with before, and how your skills and knowledge have helped these businesses. Be specific about how you have contributed to projects in the past and emphasize how you can help the potential client solve their problem.

Highlight your skills and achievements

Understand the job requirements and include in your cover letter how you meet these requirements with your skills and accomplishments. You should highlight what you bring to the table by explaining how your skills make you the best candidate for this particular job. Provide examples of how you have utilized your skills to solve problems in past projects or roles. Show that you have what it takes to get the project done.

Add a call to action

Conclude your cover letter with a call to action, letting the client know what you can offer them and that you are excited to work with them. Let them know that you are looking forward to hearing back from them, and they can contact you for further questions or to discuss the project in more detail.

By following these tips, writing a compelling cover letter for Upwork will become easier and will help you land not only more jobs but also the right jobs for you. Remember that your cover letter is an extension of yourself on paper. It should be thoughtful, concise, and show your potential client just how qualified and passionate you are.

FAQs about Cover Letter Examples for Upwork

What is a cover letter and why do I need one for Upwork?

A cover letter is a written document that accompanies your Upwork job proposal. It is a way for you to introduce yourself, sell your skills, and show the client why you are the perfect candidate for the job.

How can I make my cover letter stand out?

To make your cover letter stand out, you should customize it for each job you apply for. Use specific examples to show how you can help the client achieve their goals, and demonstrate that you have read and understand the requirements of the job posting.

Can I use a cover letter template for my Upwork proposals?

Yes, you can use a cover letter template as a starting point for your Upwork proposals. However, you should customize the content to fit the job posting and to reflect your unique skills and experience.

How long should my Upwork cover letter be?

Your Upwork cover letter should be concise and to the point. Ideally, it should be no more than one page long, and should highlight your most important qualifications and skills.

What should I avoid including in my Upwork cover letter?

You should avoid including irrelevant information in your Upwork cover letter, such as personal details or unrelated work experience. Additionally, do not copy and paste your resume into your cover letter – the two documents should complement each other.

Do I need to include my hourly rate in my cover letter?

It is not necessary to include your hourly rate in your Upwork cover letter – you can discuss this with the client once they have expressed interest in working with you. However, if the job posting includes a budget range, you can mention that your proposed rate falls within that range.

Should I include a call to action in my cover letter?

Yes, you should include a call to action in your Upwork cover letter. This could be a request for an interview or for the client to review your portfolio. It shows that you are proactive and interested in the job.

Thanks for reading, and happy job hunting!

We hope these cover letter examples have been helpful in guiding you towards a successful proposal on Upwork. Remember that crafting a personalized and effective cover letter is crucial to standing out from the competition and ultimately landing your dream project. Keep practicing and refining your approach, and don’t forget to visit our site for more guidance and inspiration. Here’s to your next great opportunity!

5 Effective Cover Letter Samples for Upwork Proposal to Win Your Dream Project Top 10 Sample Cover Letter for Upwork Customer Service to Boost Your Chances of Getting Hired 10 Effective Cover Letter for Upwork Proposal Sample Templates You Can Use Today Guide to Writing an Effective Cover Letter for Upwork Template How to Write an Effective Proposal Letter for Upwork: A Step-by-Step Guide The Perfect Sample Cover Letter for Upwork Proposal: Ace your Freelance Applications

Get Clients in 2024: Upwork Cover Letter Samples

best upwork cover letter sample

A quick roundup of top 5 tips to land your next client on Upwork:

  • Tip #1: Get straight to the point.
  • Tip #2: Demonstrate that you have read the job description.
  • Tip #3: Mention relevant experience.
  • Tip #4: Keep it under 300 words.
  • Tip #5: Add bullet points, emojis, links - anything that draws the eye.

But before we get into that, what does “cover letter” mean on Upwork?

Each job post on Upwork requires you to submit a cover letter with your application. This is an ideal opportunity to win over potential clients and give them a reason to hire YOU over hundreds of other applicants. Here's how to win the cover letter game!

Tip 1 - Get straight to the point

The best Upwork cover letters are always the ones that get straight to the point. Avoid lengthy introductions and random paragraphs that have nothing to do with the job in question.

Instead, jump right into the core of the matter - tell them why you're interested in the position and how you can contribute to them or their business.

That's all they want to know and the faster you can convey that through the cover letter, the better. Pro tip: think of your cover letter as a bait - the very first sentence needs to hook the client to read the whole thing.

So, if you want to stand out, skip the introduction and get straight to the core in the first sentence. Provide value first and then circle back to shortly introduce yourself after.

best upwork cover letter sample

Tip 2 - Demonstrate that you have read the job description

Upwork clients can sniff copy pasted proposals from miles away. If all you do is paste a proposal template and call it a day, chances are your cover letter will end up in the digital trash can.

The key to winning the cover letter war is proving that you have read the job description with utmost attention to detail. Make it obvious that you've done your homework and read past the job title.

All you have to do is carefully read the job post and extract the most important keywords. Then address each keyword in your cover letter. If you want to go the extra mile, throw in a couple of valuable insights for each keyword and address the main problem your client is facing.

Tip 3 - Mention relevant experience

Having experience that's relevant to your client's requirements will immediately put you at the top of their list. When searching for job opportunities, focus on jobs where your skills and experience will make you look like a good fit.

Too many freelancers on Upwork throw cover letters left and right, regardless of whether they have the right experience or not. Unless you want to waste connects (Upwork's points needed for submitting proposals), you need to be more intentional with your cover letters.

Hence, don't forget to mention relevant experience and any past projects you worked on that are similar to the one you're applying for now.

best upwork cover letter sample

Learn what mistake all beginner & many established freelancer make, and how to overcome this mistake!

Tip 4 - Keep it under 300 words.

We get it. You have a lot to say! But when it comes to writing Upwork cover letters, less is more. The last thing clients want is to read 2 page essays from strangers who are trying to snatch their money.

Keep your Upwork proposal under 300 words and only include information that matters. This includes your previous experience, work samples, and suggestions on how you can turn this project into a success.

Even if you have a lot of good insights to share, save some value for the interview. Pro tip: offer to jump on a quick call with the client and continue the conversation there.

Tip 5 - Add bullet points, emojis, links—anything that draws the eye

An easy way to stand out among hundreds of other freelancers is to make your cover letter as easy to read as possible. Put yourself in the client's shoes.

They're not going to read every single proposal from start to finish. Instead, they will skim through each one and scan the text to see if anything specific catches their eye.

That's why you need to break up text paragraphs and make the cover letter more appealing to the eye.

Bullet points will help you make the text easier to scan and read through, while emojis can help you draw their attention to specific sentences.

Links to quality work samples will signal to the client that you might be the right person for the job. Seriously, you'd be surprised how many freelancers don't include their work samples in the cover letter.

best upwork cover letter sample

Creating your first cover letter

Now that you're equipped with 5 powerful cover letter tips, you should be ready to jump into Upwork and give these a try. If you're still not sure whether Upwork is worth the time, I've got just the right article for you here .

As long as you're sending out high quality cover letters and building up your work history, there is no reason why Upwork wouldn't work for you. It all comes down to how well you're able to pitch your services to potential clients.

Implementing the five tips we went over in this article will significantly boost your chances of landing more gigs than ever before. Remember to get straight to the point, keep your cover letter shorter than 300 words, and always mention relevant skills and experience.

Then package it all up nicely in a couple sentences and use bullet points to make the text easier to read. There you have it - a cover letter that will stand a chance amidst hundreds of other Upwork proposals!

Before you leave, remember that applying for jobs on Upwork is a numbers game. The more cover letters you send out, the better.

best upwork cover letter sample

Set up yourself for freelance success on UpWork by creating a profile that attracts high paying projects!

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5 Best Job Winning Upwork Cover Letter Samples for Newbies

5 Best Job Winning Upwork Cover Letter Samples for BEGINNERS - Agha Sahad Khan

If you’re looking for a great way to get started in the world of freelancing/online job hunting, then you’ll want to check out Upwork. Here, you can find hundreds of great jobs, that are waiting to be filled.! But before you can apply, it’s important to have a winning cover letter.

Lucky for you, here I got some amazing Upwork cover letter samples that will help make your application stand out from the competition.

The freelance gig economy is competitive, and pitching your skills to companies on work-marketplaces such as Upwork can be one of the most frustrating tasks. Knowing what to include in your letter and how to format it correctly can make all the difference.

It is possible to present best job winning Upwork cover letter samples for beginners with the following section intro example:

A good cover letter will go over your resume and highlight any pertinent details that show you are a candidate worth hiring.

Table of Contents

How to write a cover letters for upwork proposal.

First and foremost, always keep your letters concise and to the point. Make sure your cover letter contains enough information to let readers know what you would bring to the table.

This should include your qualifications and skills. Consider using a template or guidelines to ensure that the information is displayed clearly.

When writing your Upwork cover letter, be sure to include these “7 Rangi Formula” 7 Effective Points:

Best UPWORK COVER LETTER SAMPLEs

  • Greeting: Hi Brain, Hello Kate.
  • A confident understanding of the job requirements.
  • Your qualifications, creative and technical abilities introduction.
  • Why are you interested in working on this project? How will you do it?
  • Share your previous work portfolio or your Upwork profile.
  • What is your Unique Selling Point/Proposition (USP)?
  • Call to Action and Closing Remarks.

CLIENT Job DESCRIPTION

Upwork Cover Letter Example Agha Sahad Khan

Upwork Cover LETTER SAMPLE

Hi/Hey [Client Name], I understand you are looking for Web Banner Ads and have a Marketing Agency. So you expect, Amazing Banner Ads for your Marketing Agency using Modern Design Techniques and Patterns, then look no further.

I have previous experience in Designing Banner Ads. I am a certified Graphic Designer with five years of experience in Creating and Designing Ads, Social Media Posts, Banners Etc. for clients in the US, UK, and Canada.

I can create you an eye-catching Banner Ad Design within 3 days. I offer unlimited revisions, and source code in the format of your choice ready for editing and printing.

My portfolio includes a range of projects from the past few years, from [Skill] to [Skill] to [Skill].

I have a question. What kind of Banner Ad are you looking for?

Looking forward to your response and doing business with you.

Sincerely, [Your Name]

Our Upwork Proposal Template Tips can Save Your Time and Win More Jobs.

Writing a winning Upwork proposal is critical to your success on the platform. Crafting an effective cover letter can be time-consuming and labor-intensive, but our Upwork Proposal Template Tips can help individuals save time and increase your chances of landing more jobs.

Our tips include key elements to include in your cover letter, such as introducing yourself, highlighting your relevant skills and experience, listing any certifications you have, and providing the potential client with a summary of the value you can bring to their project.

Utilizing our tips and template can help you create an effective cover letter that will help you stand out from other applicants and land you the job!

Ultimately, Upwork cover letter samples can provide a great starting point for anyone who is just starting out on Upwork. A well-written cover letter can be the key to standing out from the competition. By reviewing our cover letter samples, you can increase your chances of catching the attention of potential employers.

Remember to tailor your letter to the specific job you are applying for and emphasize your skills that make you an ideal candidate. It’s what entices employers and gives them enough information to want to call and set up an interview.

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I help market your business with search engine optimization (SEO). When your traffic leads to sales, we all win.

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10 Upwork Cover Letter Samples & Proposal Template

These real time “ Upwork cover letter samples ” and “ Upwork proposal samples ” win 100% job success score. Freelancers who do not know the correct proposal examples and format of Upwork, only they should follow this article. First of all, I suggest you to learn the work first and then apply for the jobs. You may like: Upwork Profile Overview Samples

Here all the upwork cover letters are written for the qualified freelancers. If you are not qualified or if you do not know the online work, please do not follow this cover letter. If you use these cover letter, clients feel happy and give you the job. But if you can not satisfy your clients, you will lose your value.

Let’s see the best upwork proposal samples , examples and format. All the cover letter upwork are highly written by the real time job winners. Firstly, complete your profile and make it 100% writing eye catching upwork profile overview . Then you can follow the correct format including many tips and tricks on How to write a cover letter for Upwork.

Upwork Cover Letter Samples

01. data entry cover letter, 02. article writer cover letter, 03. virtual assistant (va) cover letter, 04. seo expert cover letter, 05. graphics designer cover letter, 06. web developer cover letter, 07. wordpress developer cover letter, 08. ui and ux designer cover letter, 09. digital marketing proposal sample, 10. android developer proposal for upwork.

You may Like:

01. Avoid Upwork Cover Letter Mistakes

02. upwork proposal question and answer, 03. how not to get banned from upwork.

Win Jobs on Upwork

01. Upwork Cover Letter for Data Entry

Hello Thank your very much for your job posting. I have got your job posting on “Data Entry”. Thorough your job description, I have come to know that you need a professional data entry expert. You have mentioned that you need the quick result in your day to day tasks. Also you have mentioned your time schedule in there. I have fully gone thorough your whole job posting.

I want to offer myself as a candidate for this job because I have the required skills that you are looking for. Have been working with data entry, data importing, exporting and data mining for more than 3 years. I have been working for a local NGO here. My typing speed is satisfactory and I know all types of data entry on internet. Also I am interested in your time schedule that you have mentioned. I have no problem with any internal and external facts.

I also request to visit my profile and work history. Also please see my work history areas. I am very much interested in this job and I believe I would be the best one for this project. Please consider my appeal and grant me for your project.

I am always available on Email and Skype. I will be available more than 60 hours per week and able to start your project as soon as possible according to you.

Thank you for your consideration Best Regards Your Name

02. Upwork Cover Letter for SEO (Search Engine Optimization)

Dear Hiring Manager/Hello I’ve carefully gone through your job posting on “Job title here”. I ’m an expert Search Engine Optimizer with more than 2 years experiences of both “On-Page” and “Off -Page” SEO. I am very much interested in your project with all of your requirements.

Freelancer Success

Recently I have successfully completed a SEO project on “A project name” both on-page and Off- page SEO, Full white hat Complying with Google Panda and Penguin Updates. For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedback. You can see my official site also “Your site link” (If you have not any site, please delete this line)

I am always available on Email and Skype. Please have a voice or video chat if necessary. I will be available more than 60 hours per week and able to start your project as soon as possible according to you. Thank you for your consideration Best Regards Your Name

03. Upwork Cover Letter for Article/Blog/Content Writing

I have got your job posting on “Job Title” and I am very much interested to work in your project. I am a pro blogger and content provider with more than 3 years working experiences of blog writing, Posting and SEO. So, I think you’ll find, I have the skills you’re looking for.

For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedback. Normally, I can write and post a blog content with graphics and all the SEO supplements within two hours.

I am always available on Email and Skype. Please have a voice or video chat if necessary. I will be available more than 60 hours per week and able to start your project as soon as possible according to you.

Thank you for your consideration, Best Regards, Your Name

04. Upwork Cover Letter for Blog/Article Posting

Hello I have got your job posting “Job Title” and I am very much interested to work in your project. I am a pro blogger and have more than 6 years experiences of blog writing, Posting and SEO. So, I think you’ll find, I have the skills you’re looking for.

For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. Normally, I can write and post a blog content with graphics and all the SEO supplements within two hours.

05. Upwork Cover Letter for SMM (Social Media Marketing)

Dear Hiring Manager I’ve carefully gone through your job posting on “Write Name”. I ’m an expert Social Media Marketer with full internet marketing techniques and I have more than 6 years working experiences in SMM, IM, SEM, SEO, Affiliation, etc. I am very much interested in your project with all of your requirements.

Recently I have successfully completed many of SMM, IM, EM, etc.For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. You can see my official site also http://www.yoursite.com

06. Upwork Cover Letter for Youtube Channel Optimization/SEO

Hello I’ve carefully gone through your job posting on “Job Title”. I ’m an expert Youtube Channel Optimizer with more than 6 years experiences of both “On Channel” and “Off Channel” Optimization and SEO. I am very much interested in your project with all of your requirements.

Recently I have successfully completed two jobs on youtube channel optimization, http://www.youtube.com/user/muscleinnovations ; http://www.youtube.com/user/PowerfulMagnetsby3p

For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. You can see my official site also http://www.yoursitename.com

Thank you for your consideration Regards Your Name

07. Upwork Cover Letter for Graphics Design/Logo/Banner

Hello I am Your Name. I have completed my Diploma in Graphics Design and Text Illusion from Any University Name or Training Company Name. For the past few years I have designed many logos, banners, 3D textures, Auto Cad, Cartoons etc. Some samples have been posted in my portfolio area and my work history area. Please have a look to measure my quality.

From your job description area, I have come to know that you need a unique design for your new/existing company. Actually graphics is the soul of a website and permanent branding of a company. I can strongly assure you that I will be able to provide you according to your desire.

You will find so many so called designers in the web who even do not know the color combination and structure. I do not want you to be cheated by them. You are in a right place and person. Hopefully I will be hired in this project as I’ m highly experienced in Adobe Photoshop, Adobe Illustrator, Adobe Flash, lnDesign, Corel Draw, Text Design Pro

I am waiting for your response. I am able to use all types of communication methods and able to maintain your time schedule during the project is on.

Thank you very much Regards Your Name

08. Upwork Cover Letter for VA / Virtual Assistant

Dear hiring manager I have got your job posting on Virtual Assistant Project. According to your job description you need a fast one for helping you in your tasks. And yes you have mentioned about your time. For your kind information I want to let you know that I have been working with these types of works for more than five years without any single time schedule problem.

I am fully expert in web research, extracting email, data mining, Google, Bing, Yahoo, MS Office (Full), Google Docs, Google Document, Google Spreadsheet, Adwords, Analytics, Webmaster, SEO, SMM, EM, SEM, PR, B2B Marketing, Lead Generation, Directory and other related programs.

I can assure you that I will be able to assist you in your task in time with quality work as I have already completed so many projects. Please have a look on my portfolio and profile. I have listed many successful projects in my work history area.

I am waiting to be hired in this project to show my skills. Regards Your Name

09. Upwork Cover Letter for Web Research / Data Mining / Extraction

Dear hiring manager I have got your job posting on Data Entry Project. According to your job description you need a fast worker for your data mining and web research. For your kind information I want to let you know that I have been working with these types of works for more than five years.

I can assure you that I will be able to submit your task in time with quality work as I ‘ve already completed so many projects. Please have a look on my portfolio and profile. I have listed many successful projects in my work history area.

10. Upwork Cover Letter for Digital Marketing

Hello I have got your job posting for Digital Marketer. According to your job description, I have come to know that you are searching for an expert for this post. Now-a-days very few people can be found who do not use social media. Social media is the second need of the online people. If one organization can capture a large number of smm traffic, success can easily come to the owner. SEM and SEO are a gradual process which results slowly, rather SMM is an instant process which results faster.

Recently I have successfully completed so many SMM projects. For more information will you please visit my work history. Success is my main aim. I gain success by hock or by crook. And I have a strong belief that I will be able to satisfy you in this project. Hope I will be hired.

11. Forum Posting Cover Letter for Upwork

Hello I have been really happy to see a job posting which is 100% fit for my skills. I have got your job posting on Forum Posting. According to your job description, I have come to know that you are searching for an expert forum poster with the updated knowledge of srong backlinking. Now-a-days very few people can be found who knows about the forum posting. Most of the workers are now just doing the spaming, not the forum posting. Forum posting is one of the most important tools of strong backlinking. If one organization can capture a large number of strong forum backlinks, success can easily come to the owner. I have been doing the forum posting with the do-follow backlinking for more than seven years. I know the present condition of the market and the world of forum posting.

Recently I have successfully completed so many Forum Posting projects. For more information will you please visit my work history. Success is my main aim. I gain success by hock or by crook. And I have a strong belief that I will be able to satisfy you in this project. Hope I will be hired.

17 Upwork Cover Letter Mistakes

Related posts, toptal vs upwork: world’s best comparison, upwork vs freelancer: world’s best comparison, how to write a cover letter with samples, professional title examples for upwork freelancers, web developer proposal sample for upwork, data entry cover letter sample for upwork, data entry overview sample & example for upwork, top 30 freelance sites like upwork, upwork proposal sample for digital marketing, 49 comments.

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Upwork Cover Letter Samples

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May 28, 2023 10:40:33 AM  by  Rahad M

Cover letter

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  4. 35+ Best upwork cover letter samples Teacher

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  1. Upwork cover letter writing tricks #freelancing #codemanbd #abrobin

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COMMENTS

  1. 17 Upwork Cover Letter Tips, With Examples

    Upwork cover letter tips: Choose the correct cover letter format and style. Create a unique cover letter for each application. Keep it brief. Address the client. Show understanding of the job description. Add some personality. Showcase your achievements. Stay away from buzzwords.

  2. How to Write a Winning Upwork Cover Letter (+Sample)

    Example of a Winning Upwork Cover Letter. As promised, here is a cover letter I used to land a premium deal with a client. Note that you can use the pattern I set but make sure you don't use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

  3. 4 Proven Upwork Cover Letters (Save Time, Win More Jobs)

    And that's where the following list of Upwork sample cover letters can help. They will enable you to apply for more jobs without resorting to obvious copy-and-paste tactics. ... You can keep tweaking and experimenting with your proposals, but ultimately Upwork is a numbers game. Even the best freelancers on there probably win no more than 30% ...

  4. The Best Cover Letter For Upwork : Tips Plus Sample! [2023 Update]

    7. Make Sure You End With A Call-To-Action. If you want to end things on a high as you craft the best cover letter in Upwork, then make sure you end your cover letter with a strong CTA. A CTA or Call-To-Action is a statement which encourages your reader or recipient to act immediately.

  5. The Best Upwork Cover Letter Sample

    How To Write The Best Upwork Cover Letter. First Impressions Count. Tip 1 - Do Your Research. Tip 2 - Open With A Compliment. Tip 3 - Your Upwork Experience. Tip 4 - Problem Solving. Tip 5 - Call To Action. Tip 6 - Knowing What To Charge. Tip 7 - Double Check.

  6. An Upwork Cover Letter Example For Freelancers

    Cover Letter Sample For Upwork in .docx Format. Here is a sample cover letter that you can submit in response to a short-term project on Upwork. Download example (Word version) ... Best, Kevin Ninja. P.S. I took a moment to explore your website. It's very well-designed. If you're interested in making further changes, I believe I can make ...

  7. How To Write An Upwork Cover Letter: 5 Tips + Free Template

    5 Tips For Writing Professional Cover Letters. Follow these quick tips to make your cover letter look more professional. 1. Keep it Concise and Clear. Write a concise and well-structured letter. Keep it to a single page and use a professional tone.

  8. Secrets of Writing Successful Upwork Cover Letters

    Whatever the case, submitting a cover letter for an Upwork proposal is a must. By doing so, you can express your interest in the project/job and present your candidacy. To help you craft a top-notch Upwork cover letter, we've put together essential steps and tips, together with the best Upwork cover letter samples from successful hires.

  9. Resume & Cover Letter Guide

    From writing cover letters to nailing interviews, this super-helpful guide is filled with how-to's, tips, and examples designed to help you get seen and get the job. ... The 7 Best Resume Builders of 2024 (With Template Examples) May 25, 2022 | 7 Min Read. ... 17 Upwork Cover Letter Tips, With Examples. Mar 6, 2024 | 24 Min Read. Article.

  10. So, you want to create winning cover letters on Upwork? Read this

    Upwork cover letter examples. The job description. The Upwork cover letter. The project was won at $35/h. Another example. The project description: The Upwork cover letter. Won at $250. Another example. The project description: The cover letter: Earnings: Another example. The project description: The Upwork cover letter: Earnings:

  11. The best cover letter for Upwork (data-backed experiment)

    In the search for the best cover letter for Upwork, allow me to share an example where I got a 100% response rate on my own proposals. example 1 example 2 example 3. The last few weeks I've been comparing different styles of Upwork proposals, sending them out in the wild so you and I can better understand which one performs the best.

  12. Cover Letter for Upwork: 08 Samples & Template

    Sample Cover Letter for Upwork Data Entry. Dear Sir/Madam, I am writing this letter to express my interest in the opening position for Data Entry Specialist. I believe that my experience and background will make me a good candidate for this job. Thank you very much for your time and consideration.

  13. Upwork Cover Letter Sample: 09 Examples & Ideas

    Cover Letter Upwork Sample. Respected Hiring Manager, I am writing to you with reference to my application for the position of ___________ as advertised on your website. Here is a brief summary of my experience and suitability for this role: In 2019 I graduated from the University of Westminster with a Bachelors's degree in Business ...

  14. From a New Freelancer: 5 Cover Letters That H...

    1. Shoot me your color scheme, logo, and design assets. 2. Press the green hire now button in the top right corner and press send offer. 3. Send me a message with the times that you can meet for a quick 30-minute Zoom tomorrow. What you'll get from working together, is three different design variations.

  15. 11 Upwork Cover Letter Samples and Examples from a $600k Freelancer

    11 Upwork Cover Letter Sampling and Examples from a $600k Freelancer. Morgan Overholt. Year 19, 2022. 8. Editorial Freelance Upwork. Hi, I'm Percheron, or I've earned $600k on Upwork. ... Look, IODIN realize there are one plenty of blog columns featuring sample Upwork cover literal out there on the interwebs. But how many out those bloggers can ...

  16. 10 Impressive Cover Letter Examples for Upwork: Stand Out from the

    5. Explain why you're the best fit: Summarize why you're the ideal candidate for the job. Highlight your strengths and explain how they align with the needs of the client. 6. End with a call to action: Conclude your cover letter by thanking the client for their time and consideration.

  17. Get Clients in 2024: Upwork Cover Letter Samples

    Here are proposal writing 5 tips and an Upwork cover letter sample for each one! A quick roundup of top 5 tips to land your next client on Upwork: Tip #1: Get straight to the point. Tip #2: Demonstrate that you have read the job description. Tip #3: Mention relevant experience. Tip #4: Keep it under 300 words.

  18. Career Change Cover Letter Samples & Examples

    Let's start writing a cover letter that will make this career change a reality for you. 1. Start with a great intro. Start your cover letter by greeting the hiring manager by name. If you're unable to find a name, use "Dear Hiring Manager" but steer away from outdated greetings such as "To Whom It May Concern.".

  19. 5 Best Job Winning Upwork Cover Letter Samples for Newbies

    Upwork Cover LETTER SAMPLE. Hi/Hey [Client Name], I understand you are looking for Web Banner Ads and have a Marketing Agency. So you expect, Amazing Banner Ads for your Marketing Agency using Modern Design Techniques and Patterns, then look no further. I have previous experience in Designing Banner Ads.

  20. 10 Upwork Cover Letter Samples & Proposal Template

    Let's see the best upwork proposal samples, examples and format. All the cover letter upwork are highly written by the real time job winners. Firstly, complete your profile and make it 100% writing eye catching upwork profile overview. Then you can follow the correct format including many tips and tricks on How to write a cover letter for Upwork.

  21. Upwork Cover Letter Samples

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  22. Sample Cover Letter

    Cover letter should have clear mention of your experience and skills related to job you are bidding for. You should also mention why buyer should hire you supported with work samples. You can refer to sample cover letters here on community but DO NOT COPY/PASTE those but create your own. 3 Upvotes. Reply.

  23. Top 6 Job Boards for Finding Remote Work

    2. JustRemote. Founded by Tom Pinchen in 2018, JustRemote.co lists full-time and part-time remote jobs in various work categories, including project management, software development, copywriting ...

  24. Criminal Record Sample Letter Of Explanation For Misdemeanor

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  25. Solved: Re: Cover letter

    Here are some tips on how to write a strong cover letter for data entry copy-paste: • Start with a professional greeting and address the hiring ... Hello, Thanks for your reply, please suggest me here as Upwork doesn't allow you to share personal information, or you can message me on my profile, Thanks. 0 Upvotes Reply. d173df1a. Community ...