best business plan template websites free

The Top 8 Websites for Free Business Plan Templates

Looking to kickstart your dream business? Here are some of the top websites for free, easy-to-use business plan templates.

It is imperative to have a clear-cut plan when trying to start a business. It can help define your goals and show potential investors your level of professionalism. Having a business plan provides a standard against which you can rate the progress of your brand growth and keeps you in check when making significant decisions.

One thing that makes writing a good business plan easier is ready-made templates; you can find them on credible business plan template websites.

1. PandaDoc

PandaDoc is an American-based software company specializing in creating software that makes creating documents for sales processes easier. In addition to teaching you how to create a productivity plan , the website features many functions ranging from user management to document tracking, the creation of a product catalog, and audit trailing.

To use PandaDoc, navigate to their website, click on Resources > select Templates > and search for Business Plan . You can create and edit your business plan template on the web app, and when you are done, you can share it via e-mail or copy the link to the file.

The website offers about 172 templates tailored to various startup types, along with a free 14-day trial. It also allows you to add custom variables to your document during creation and to extract templates from your document where repetition is required for consistency, such as in branding.

Score is a website that prioritizes mentoring and grooming businesses, from startups to full-grown brands. Like a community, they offer mentorship programs, online courses, business training workshops, and even host networking events.

As part of their library of resources for business owners in training, they grant access to business plan templates alongside templates for other business documents like financial records.

The business plan templates are available for startups and established businesses. The website is relatively easy to navigate, and after selecting the template that applies to your business, you can download it for use and reference both online and offline.

Hubspot is an American developer brand that functions as a CRM platform that provides free access to tools for inbound marketing, sales, and customer service.

You can access their business plan templates by clicking resources > free Business and marketing resources > search > business plan templates. You can use the template in its interactive PDF or Google Docs formats.

While you may be skeptical about templates in Google Docs format, there is no need to worry as you can easily convert them to other formats and even find templates that can make your life easier . The interactive PDF provided is a one-page business template that highlights the key elements of a business plan.

In contrast, the template in the Google Docs format is a comprehensive business plan template that includes pro-tips that can help you create a great business plan.

Bplans is a website that focuses on aiding startups and established businesses with business planning. They do this by sharing tons of business insights and giving users access to traditional SBA-approved business plan templates and more sophisticated premium business plans created with their Liveplan AI-powered business planning software.

This SBA-approved business plan template is designed in a fill-in-the-blanks format for enhanced simplicity so that professionals and newbies can use it. It is available for download as a Word document and in PDF and Google Doc format.

Aside from the free SBA-approved business plan template that Bplans provides, their premium business planning tools offer up to 500 business plan templates for almost every industry uniquely tailored. Nonetheless, their free template provides a substantial business plan template for newbies and pros alike.

Jotform is a free online platform to help you build various business plans. You can edit its business plan templates on its online PDF editor, and when done, you can preview it before downloading.

Its intuitive form asks you to fill out your basic business details, so it can fill them in spaces that save you a lot of time. Jotform has over 10,000 templates for building relevant business documents, including business plans.

With Jotform's interactive and seamless platform, you can quickly build your business plan in just a few minutes. Further, if you need clarification on the details of your business plan, you can make a quick plan with helpful planning apps before creating your preliminary business plan.

6. Tidyform

Tidyform is a website that provides guidelines and templates to people looking to create business documents. It helps business owners quickly get relevant paperwork via ready-made templates tailored to different business needs, including business plans and payment invoices like those found in the best free invoicing apps and business plans.

The business plan templates are customized for different business models and are available for download on their website. You can easily download the templates available on your PC or request them via e-mail.

7. Smartsheet

Smartsheet is an online platform with a focus on project management. It offers tools for making reports, tracking the progress of projects, scheduling meetings, and preparing relevant business paperwork, including business plans.

Along with custom templates for creating business plans like Apple Pages provides, the platform offers online learning opportunities via training workshops, webinars, and small community groups for different niches to aid growth via mentorship.

You can access the business plan templates in different formats ranging from PDFs to Excel sheets, and with Smartsheet's intuitive platform, you can share your plans with your team members for collaboration.

8. Template.net

Template.net is an online resource center for numerous templates, including various business plan templates. It functions as a library of templates curated by professionals and experts in form-building.

Using Template.net is like using a specialized internet browser for templates. Simply type in a keyword related to the document you're trying to create, and a plethora of template samples will appear. You can pick from a variety of templates.

Plan Your Business Professionally With Business Plan Templates

Starting a business and keeping it running is very demanding, especially financially. That is why sourcing sponsorships, partnerships, and collaboration are vital; you need a business plan to get them.

A business plan gives credibility to your business journey and assures prospective sponsors and shareholders that your business will yield returns and be a good investment. It also helps you keep track of your business growth and forms the framework for all your expansion and investment choices.

After sharing your business plan with your potential investors, you can go further and share your business plan on social media platforms. Using tested and trusted business plan templates makes the process a ton easier.

Business Plan Templates

Free Download

2 Essential Templates For Starting Your Business. Available as an interactive PDF or a Google Docs template.

With this business plan template, you'll be able to:

• Write a company description that sells your story
• Plan for the future: lay out goals and metrics for success
• Describe your product line in detail and plan for how to stand out from competitors
• Consider any legal formalities that require attention when starting your business
• Put together necessary financial projections to make a strong start
• Create your buyer persona and determine your product/marketing fit

Build A Business Plan That Works

Available as a one-page interactive PDF and a full template on both Google Docs and Microsoft Word!

Whether you’re starting a business or drafting a formalized document with  your current business goals, it’s important to clearly defi ne the scope of all aspects of the venture — from mission, to target customers, to fi nances, and beyond.

When just starting out, it can be tempting to think of a business plan as simply your company’s name and a description of your product or service. But in reality, planning a business involves thinking through a lot more details.

In this business plan template we’ll guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and fi nancial logistics. We've included a  plain text, designed , and  completed example version of this template. 

Frequently Asked Questions (FAQs)

How do you write a business plan.

A business plan is a formal written document that you can use to identify the purpose of your company, make important decisions about your future and help grow your company. HubSpot's free business plan templates provides guidance to establishing your company mission, customer research, competition, and a business strategy to profitability.

Why do I need to fill out the information requested?

We will always keep your personal information safe..

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here .

Where can I get a free business plan template?

HubSpot's Free Business Plan Templates are the best way to create a professional, thorough business plan. The templates include instructions and everything you need to know about starting your company.

Is this really free?

Absolutely.

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

What are the basic format of a business plan?

A business plan is a written document that outlines the company's goals, strategy and implementation. The format of the plan varies depending on the type of organization (e.g., for-profit or nonprofit) and size, but most plans share some common features such as an overview, executive summary, and financial information.

What is the best business plan template?

A great business plan template clearly defines the scope of the venture -- from mission, to target customers, to finances, and beyond. HubSpot's business plan template will guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and financial logistics.

What is needed to start a business?

If you're thinking about starting a business, you'll need to do some research first. You can't just start a business without doing any market research. Market research will tell you if there's an opportunity to turn your idea into a successful business. After that, write your business plan so that you know how much money and time it will take for the project to succeed. Use HubSpot's free business plan template today!

Set yourself up for success with this business plan template

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BUSINESS STRATEGIES

Free business plan template for small businesses

• Amanda Bellucco Chatham
• Dec 7, 2023

Creating a successful business is about more than launching a business website or hanging a shingle on your front door. It requires a well-crafted plan that keeps you on track, anticipates obstacles and acts as a concrete roadmap for launching or improving your small business.

Business planning allows you to clarify your vision while providing information to both intrigue and reassure potential investors. The process may seem daunting, but creating a business plan isn’t difficult—and templates like the one below can help simplify the process even further.

Ready to launch your business? Create a website today.

What is a business plan?

A business plan is used by small business owners and entrepreneurs when starting a new business venture. It’s a strategic document that outlines the goals, objectives and strategies of your new or expanding business, including the company's vision, target market, financial projections and operational plans.

A business plan can attract potential partners, convince investors and banks to help you raise capital, and serve as a resource for future growth. Most importantly, you’ll be able to use your business plan as a roadmap for how to structure, operate and manage your new venture, whether it’s a sole proprietorship, a partnership or something larger.

Who needs a business plan?

Every business owner needs a business plan. They’re an essential tool for any person or entity interested in starting a business . There are many benefits, including:

Defining your business idea

Clarifying the market and competitive landscape

Outlining your marketing strategy

Stating your value proposition

Identifying/anticipating potential risks

Seeking investments from banks and other sources

Setting benchmarks, goals and key performance indicators (KPIs)

A business plan also gives you a way to assess the viability of a business before investing too much time or money into it. While all business involves risk, taking the time to create a plan can help mitigate fallout and avoid potentially costly mistakes.

When creating a business plan, it's important to establish your business goals up front and be prepared to spend time researching the market, performing a competitor analysis and understanding your target market .

Download Wix’s free business plan template

Creating a successful business plan is no easy feat. That’s why we’ve put together a simple, customizable, and free-to-download business plan template that takes the guesswork out of getting started. Use it to create a new business plan or to refresh an existing one.

Lean startup versus traditional business plan formats

In terms of types of business plans , there are two main formats to choose from: traditional and lean.

Traditional business plan format

A traditional business plan includes every detail and component that defines a business and contributes to its success. It's typically a sizable document of about 30 to 50 pages that includes:

Executive summary: The executive summary contains a high-level overview of everything included in the plan. It generally provides a short explanation of your business and its goals (e.g., your elevator pitch ). Many authors like to write this section last after fleshing out the sections below.

Company description: A company description should include essential details like your business name, the names of your founders, your locations and your company’s mission statement . Briefly describe your core services (or products if you’re writing an eCommerce business plan ), but don't go into too much detail since you’ll elaborate on this in the service/product section. Wix offers some helpful mission statement examples if you get stuck. It’s also a good idea to create a vision statement . While your mission statement clarifies your company’s purpose, a vision statement outlines what you want your company to achieve over time.

Market analysis: One of the most extensive sections of the business plan, this section requires that you conduct market research and write your conclusions. Include findings for the following: industry background, a SWOT analysis , barriers/obstacles, target market and your business differentiators.

Organization and management: This is where you outline how your business is structured and who's in charge, including founders, executive team members, board members, employees and key stakeholders. To this end, it can be helpful to create a visual layout (e.g., org chart) to illustrate your company structure.

Service or product line: Create a detailed list of your current and future products and services. If you’re still working on your idea, create a concept statement to describe your idea or product. You should also include a proof of concept (POC), which demonstrates the feasibility of your idea. Wherever applicable, include diagrams, product images and other visual components to illustrate the product life cycle.

Marketing and sales: Detail how your business idea translates into selling and delivering your offerings to potential customers. You can start by outlining your brand identity, which includes the colors and fonts you plan to use, your marketing and advertising strategy, and details about planned consumer touchpoints (like your website, mobile app or physical storefront).

Financial projections and funding requests: Include financial statements, such as a balance sheet, profit-and-loss statement (P&L), cash flow statement and break-even analysis. It's not uncommon for a business plan to include multiple pages of financial projections and information. You’ll also want to mention how much funding you seek and what you plan to do with it. If you’ve already secured funding, provide details about your investments.

Lean startup business plan format

A lean startup business plan—also referred to as a “lean canvas”—is presented as a problem/solution framework that provides a high-level description of your business idea. A lean plan is a single-page document that provides a basic overview of the most essential aspects of your business. It’s a good way to dip a toe into business planning since it doesn't require the same level of detail as a traditional plan. This includes:

Problem: What problem does your product or service solve, or what need does it fulfill?

Solution: How do you intend to solve it?

Unique value proposition (UVP): Why should people use your product or service versus someone else’s?

Unfair advantage: What do you have that other companies don’t?

Customers: Who are your ideal customers?

Channels: How will those customers find you?

Key metrics: How do you define success? How will you track and measure it?

Revenue streams: How will your business make money?

Cost structure: What will you spend money on (fixed and variable costs)?

Benefits of a business plan template

Business plan templates offer numerous benefits for entrepreneurs and aspiring business owners. Here are some key advantages:

1. Save time and effort: Templates provide a pre-defined structure, eliminating the need to start from scratch. This frees up valuable time and effort that can be invested in other crucial aspects of business development.

2. Improve structure: Templates ensure a consistent and organized approach to presenting your business plan. This makes it easier for potential investors, lenders and advisors to understand your vision and evaluate the feasibility of your business. 3. Enhance professionalism: Using a well-designed template demonstrates professionalism and seriousness to external stakeholders. This can significantly impact their perception of your business and increase their confidence in your venture. 4. Guide your thought process: Templates act as a helpful framework, prompting you to consider all the key elements of your business plan and ensuring you haven't overlooked any critical areas. 5. Ensure completeness: Templates often include checklists and prompts to ensure you cover all essential information, minimizing the risk of missing crucial details. 6. Standardize formatting: Templates ensure a consistent and uniform appearance throughout your business plan, contributing to a more polished and professional presentation. 7. Access to expert knowledge: Many templates are developed by experienced business professionals or organizations, incorporating best practices and insights gained from successful ventures. 8. Adaptability and customization: While templates offer a basic structure, they can be easily customized to reflect the unique characteristics and needs of your specific business. 9. Cost-effectiveness: Templates are generally available for free or at a low cost, making them an accessible and budget-friendly option for entrepreneurs. 10. Increased success rate: Studies have shown that businesses with well-developed plans are more likely to succeed. Templates can help you create a comprehensive and persuasive plan, increasing your chances of securing funding and achieving your business goals.

Tips for filling out your business plan template

The hardest part of a journey is always the first step, or so the saying goes. Filling out your business plan template can be daunting, but the template itself is meant to get you over that crucial first hurdle—getting started. We’ve provided some tips aimed at helping you get the most from our template.

These are best practices—they’re not rules. Do what works for you. The main thing to remember is that these tips can help you move more easily through the planning process, so that you can advance onto the next (exciting) step, which is launching your business.

Consider your goals: What is the purpose of your business? Are you looking to expand, launch a new product line or fund a specific project? Identifying your goals helps you prioritize important information in your business plan.

Fill out what you can: You may already have a vague—or specific—idea of what you want your business to achieve. Go through each section of the template and fill out what you can. We suggest leaving the executive summary blank for now, since it'll be the last thing you write.

Be realistic: Even though this document is meant to serve as a marketing tool for potential investors, don't exaggerate any numbers or make any false promises.

Dig into the research: Nothing's more motivating than getting some intel about your competitors and your market. If you're truly stuck, a little research can help motivate you and provide valuable insight about what direction to take your business. For example, if you plan to start a landscaping business, learn about the specific pricing offered in your area so that you can differentiate your services and potentially offer better options.

Get help from others: Bouncing your ideas off a friend, mentor or advisor is a great way to get feedback and discover approaches or products to incorporate into your plan. Your network can also give you valuable insight about the industry or even about potential customers. Plus, it's nice to be able to talk through the challenges with someone who understands you and your vision.

Revise and review: Once complete, step back from your plan and let it "cook." In a day or two, review your plan and make sure that everything is current. Have other people review it too, since having another set of eyes can help identify areas that may be lacking detail or need further explanation.

Once you’ve completed your business plan template, it can become a meaningful resource for developing your mission statement, writing business proposals and planning how to move forward with the marketing, distribution and growth of your products and services.

After launch, you can also analyze your value chain to identify key factors that create value for your customers and maximum profitability for you. This can help you develop a more effective business plan that considers the entire value chain, from research and development to sales and customer support.

Business plan template FAQ

What is the easiest way to write a business plan.

The easiest way to write a business plan is to utilize a template. Templates provide a structured format and guide you through each section, simplifying the process of creating a comprehensive plan.

Is there a template for how to write a business plan?

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How to Build a Detailed Business Plan That Stands Out [Free Template]

Updated: March 29, 2022

Published: March 11, 2022

While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you're almost destined to face significant challenges.

This is why crafting a business plan is an essential step in the entrepreneurial process.

In this post, we'll walk you through the process of filling out your business plan template, like this free, editable version :

Download a free, editable one-page business plan template.

We know that when looking at a blank page on a laptop screen, the idea of writing your business plan can seem impossible. However, it's a mandatory step to take if you want to turn your business dreams into a reality.

That's why we've crafted a business plan template for you to download and use to build your new company. You can download it here for free . It contains prompts for all of the essential parts of a business plan, all of which are elaborated on, below.

This way, you'll be able to show them how organized and well-thought-out your business idea is, and provide them with answers to whatever questions they may have.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

You're all set!

Click this link to access this resource at any time.

Building a Successful Business Plan

In the next section, we'll cover the components of a business plan , such as an executive summary and company description. But before we get to that, let's talk about key elements that should serve as building blocks for your plan.

For some entrepreneurs, the thought of writing a business plan sounds like a chore — a necessary means to an end. But that's a bad take.

A solid business plan is a blueprint for success . It's key to securing financing, presenting your business, outlining your financial projections, and turning that nugget of a business idea into a reality.

At the core, your business plan should answer two questions: why your business and why now?

Investors want to know why your business is entering the market, i.e. what problem it's solving and how it's different from what's currently out there. They also want to know why now is the right time for your type of product or service.

At a minimum, your plan should:

• Be more realistic than idealistic: Too often, business plans focus too much on how things could be instead of how they are. While having a vision is important, your plan needs to be rooted in research and data.
• Legitimize your business idea : If an idea fails on paper, it's a signal to go back to the drawing board. In doing so, you avoid losing precious time or money chasing an unrealistic idea.
• Position your business for funding: To get your business off the ground, chances are you'll need financial backing. Even with a solid business idea, investors, lenders, and banks still need convincing. An effective business plan will outline how much money you need, where it's going, what targets you will hit, and how you plan to repay any debts.
• Lay the foundation: Investors focus on risk – if anything looks shaky, it could be a dealbreaker. Ideally, your business plan will lay down the foundation for how you'll operate your business — from operational needs to financial projections and goals.
• Communicate your needs: It's nearly impossible to communicate your needs if you don't know what they are first. Of course, a business’ needs are always changing — but your plan should give you a well-rounded view of how your business will work in the short and long term.

So back to the question of why and why now – consider three things:

• Your industry – How does your product or service fit within your industry? Are you targeting a specific niche? Where do you see the industry going in the next five to 10 years?
• Your target audience – Who are you targeting? What challenges are they facing? How will your product or service help them in their daily lives?
• Your unique selling proposition (USP) – What sets you apart from your competitors? Is it your product/service features? Your company values? Price?

Once you know the answers to these questions, you'll be equipped to answer the question: why your business and why now.

How to Build a Business Plan

• Executive Summary
• Company and Business Description
• Product and Services Line
• Market Analysis
• Marketing Plan
• Legal Notes
• Financial Considerations

Featured Resource: Free Business Plan Template

1. cover page.

Your business plan should be prefaced with an eye-catching cover page. This means including a high-resolution image of your company logo, followed by your company's name, address, and phone number.

Since this business plan will likely change hands and be seen by multiple investors, you should also provide your own name, role in the business, and email address on the cover page.

At the bottom of this page, you can also add a confidentiality statement to protect against the disclosure of your business details.

The statement can read as follows: " This document contains confidential and proprietary information created by [your company name]. When receiving this document, you agree to keep its content confidential and may only reproduce and/or share it with express written permission of [your company name] ."

Remember to keep your cover page simple and concise — and save the important details for other sections.

Why it matters: First impressions are everything, and a clean cover page is the first step in the right direction.

Example of a Cover Page

2. Executive Summary

The executive summary of your business plan provides a one- to two-page overview of your business and highlights the most crucial pieces of your plan, such as your short-term and long-term goals.

The executive summary is essentially a boiled-down version of your entire business plan, so remember to keep this section to the point and filled only with essential information.

Typically, this brief section includes:

• A mission statement.
• The company's history and leadership model.
• An overview of competitive advantage(s).
• Financial projections.
• Company goals.
• An ask from potential investors.

Why it matters: The executive summary is known as the make-or-break section of a business plan. It influences whether investors turn the page or not — so effectively summarizing your business and the problem it hopes to solve is a must.

Think of the Summary as a written elevator pitch (with more detail). While your business plan provides the nitty-gritty details, your Summary describes — in a compelling but matter-of-fact language — the highlights of your plan. If it's too vague, complicated, or fuzzy, you may need to scrap it and start again.

Example of an Executive Summary Introduction

"The future looks bright for North Side Chicago, particularly the Rock Hill Neighborhood. A number of high-end commercial and residential developments are well on their way, along with two new condo developments in nearby neighborhoods.

While the completion of these developments will increase the population within the neighborhood and stimulate the economy, the area lacks an upscale restaurant where residents and visitors can enjoy fine food and drink. Jay Street Lounge and Restaurant will provide such a place."

3. Company & Business Description

In this section, provide a more thorough description of what your company is and why it exists.

The bulk of the writing in this section should be about your company's purpose – covering what the business will be selling, identifying the target market, and laying out a path to success.

In this portion of your business plan, you can also elaborate on your company's:

• Mission statement
• Core values
• Team and organizational structure

Why it matters: Investors look for great structures and teams in addition to great ideas. This section gives an overview of your businesses' ethos. It's the perfect opportunity to set your business apart from the competition — such as your team's expertise, your unique work culture, and your competitive advantage.

Example of a Values/Mission Statement

"Jay Street Lounge and Restaurant will be the go-to place for people to get a drink or bite in an elegant, upscale atmosphere. The mission is to be North Side's leading restaurant, with the best tasting food and the highest quality service."

3. Product & Services Line

Here's where you'll cover the makeup of your business's product and/or services line. You should provide each product or service's name, its purpose, and a description of how it works (if appropriate). If you own any patents, copyrights, or trademarks, it's essential to include this info too.

Next, add some color to your sales strategy by outlining your pricing model and mark-up amounts.

If you're selling tangible products, you should also explain production and costs, and how you expect these factors to change as you scale.

Why it matters: This section contains the real meat of your business plan. It sets the stage for the problem you hope to solve, your solution, and how your said solution fits in the market.

There's no one-size-fits-all formula for this section. For instance, one plan may delve into its ability to market in a more cost-effective way than the competition, whereas another plan focuses on its key products and their unique features and benefits.

Regardless of your angle, it's critical to convey how your offerings will differ from the competition.

Example of a Product/Service Offering

"The menu at Jay Street Lounge and Restaurant will focus on Moroccan cuisine. The stars of the menu (our specialties) are the Moroccan dishes, such as eggplant zaalouk, seafood bastilla, tagine, and chickpea stew. For those who enjoy American dishes, there will also be a variety of options, from burger sliders and flatbread pizza to grilled steak and salads.

The food at Jay Street will have premium pricing to match its upscale atmosphere. During the summer months, the restaurant will have extra seating on the patio where clients can enjoy a special summer menu. We will be open on all days of the week."

4. Market Analysis

It helps to reference your market research documentation in this section, like a Porter's Five Forces Analysis or a SWOT Analysis ( templates for those are available here ). You can also include them in your appendix.

If your company already has buyer personas, you should include them here as well. If not, you can create them right now using the Make My Persona Tool .

Why it matters: Having an awesome product is, well, awesome — but it isn't enough. Just as important, there must be a market for it.

This section allows you to dig deeper into your market, which segments you want to target, and why. The "why" here is important, since targeting the right segment is critical for the success and growth of your business.

It's easy to get lost (or overwhelmed) in a sea of endless data. For your business plan, narrow your focus by answering the following questions:

• What is my market? In other words, who are my customers?
• What segments of the market do I want to target?
• What's the size of my target market?
• Is my market likely to grow?
• How can I increase my market share over time?

Example of a Market Analysis

"Jay Street Lounge and Restaurant will target locals who live and work within the Rock Hill Neighborhood and the greater North Side Chicago area. We will also target the tourists who flock to the many tourist attractions and colleges on the North Side.

We will specifically focus on young to middle-aged adults with an income of $40,000 to $80,000 who are looking for an upscale experience. The general demographics of our target market are women between 20 to 50 years old.

A unique and varied Moroccan-American menu, along with our unique upscale atmosphere, differentiates us from competitors in the area. Jay Street will also set itself apart through its commitment to high-quality food, service, design, and atmosphere."

5. Marketing Plan

Unlike the market analysis section, your marketing plan section should be an explanation of the tactical approach to reaching your aforementioned target audience. List your advertising channels, organic marketing methods, messaging, budget, and any relevant promotional tactics.

If your company has a fully fleshed-out marketing plan, you can attach it in the appendix of your business plan. If not, download this free marketing plan template to outline your strategy.

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

Why it matters: Marketing is what puts your product in front of your customers. It's not just advertising — it's an investment in your business.

Throwing money into random marketing channels is a haphazard approach, which is why it's essential to do the legwork to create a solid marketing plan.

Here's some good news — by this point, you should have a solid understanding of your target market. Now, it's time to determine how you'll reach them.

Example of a Marketing Plan Overview

"Our marketing strategy will focus on three main initiatives:

• Social media marketing. We will grow and expand our Facebook and Instagram following through targeted social media ads.
• Website initiatives. Our website will attract potential visitors by offering updated menus and a calendar of events.
• Promotional events. Jay Street will have one special theme night per week to attract new clients."

6. Sales Plan

It doesn't matter if your sales department is an office full of business development representatives (BDR) or a dozen stores with your products on their shelves.

The point is: All sales plans are different, so you should clearly outline yours here. Common talking points include your:

• Sales team structure, and why this structure was chosen.
• Sales channels.
• Sales tools, software, and resources.
• Prospecting strategy.
• Sales goals and budget.

Like with your marketing plan, it might make sense to attach your completed sales plan to the appendix of your business plan. You can download a template for building your sales plan here .

Why it matters: Among other things, investors are interested in the scalability of your business — which is why growth strategies are a critical part of your business plan.

Your sales plan should describe your plan to attract customers, retain them (if applicable), and, ultimately, grow your business. Be sure to outline what you plan to do given your existing resources and what results you expect from your work.

Example of a Sales Plan Overview

"The most important goal is to ensure financial success for Jay Street Lounge and Restaurant. We believe we can achieve this by offering excellent food, entertainment, and service to our clients.

We are not a low-cost dining option in the area. Instead, the food will have premium pricing to match its upscale feel. The strategy is to give Jay Street a perception of elegance through its food, entertainment, and excellent service."

7. Legal Notes

Your investors may want to know the legal structure of your business, as that could directly impact the risk of their investments. For example, if you're looking for business partners to engage in a non-corporation or LLC partnership, this means they could be on the line for more than their actual investment.

Because this clarification is often needed, explain if you are and/or plan to become a sole proprietor, partnership, corporation, LLC, or other.

You should also outline the steps you have taken (or will need to take) to operate legally. This includes licenses, permits, registrations, and insurance.

The last thing your investor wants to hear after they've sent you a big chunk of change is that you're operating without proper approval from the local, state, or federal government.

Why it matters: The last thing your investor wants to hear after they've sent you a big chunk of change is that you're operating without proper approval from the local, state, or federal government.

Example of Legal Notes

"Jay Street Lounge and Restaurant is up-to-date on all restaurant licenses and health permits. Our business name and logo are registered trademarks, presenting the possibility of expanding locally."

8. Financial Considerations

Ultimately, investors want to know two things:

• When they will earn their money back.
• When they will start seeing returns on their initial investment.

That said, be clear, calculated, and convincing in this section. It should cover:

• Startup costs.
• Sales forecasts for the next several months/quarters.
• Break-even analysis for time and dollars.
• Projected profit and loss (P&L) statement.

Facts and figures are key here, so be as specific as possible with each line item and projection. In addition, explain the "why" behind each of these sections.

However, keep in mind that information overload is a risk, especially when it comes to data. So, if you have pages upon pages of charts and spreadsheets for this section, distill them into a page or two and include the rest of the sheets in the appendix. This section should only focus on key data points.

Why it matters: One of the most important aspects of becoming "investor ready" is knowing your numbers. More importantly, you need to understand how those numbers will enhance your business.

While it's easy to write a number down on paper, it's more important to understand (and communicate) why you need capital, where it's going, and that your evaluation makes sense.

Example of Financial Projections

"Based on our knowledge and experience in the restaurant industry, we have come up with projections for the business.

Starting with an expenditure of $400,000 in year 1, we forecast sales of $1,500,000 and $2,800,000 for years two and three. We expect to achieve a net profit of 15% by year three."

9. Appendix

A detailed and well-developed business plan can range anywhere from 20 to 50 pages, with some even reaching upward of 80.

In many cases, the appendix is the longest section. Why? Because it includes the supportive materials mentioned in previous sections. To avoid disrupting the flow of the business plan with visuals, charts, and spreadsheets, business owners usually add them in the last section, i.e. the appendix.

Aside from what we've already mentioned – marketing plan, sales plan, department budgets, financial documents – you may also want to attach the following in the appendix:

• Marketing materials
• Market research data
• Licensing documentation
• Branding assets
• Floor plans for your location
• Mockups of your product
• Renderings of your office space or location design

Adding these pieces to the appendix enriches the reader's understanding of your business and proves you've put the work into your business plan without distracting from the main points throughout the plan.

Why it matters: An appendix helps the reader do their due diligence. It contains everything they need to support your business plan.

Keep in mind, however, that an appendix is typically necessary only if you're seeking financing or looking to attract business partners.

Use a Business Plan Template to Get Started

Writing a business plan shouldn't be an insurmountable roadblock to starting a business. Unfortunately, for all too many, it is.

That's why we recommend using our free business plan template. Pre-filled with detailed section prompts for all of the topics in this blog post, we're confident this template will get your business plan started in the right direction.

Editor's note: This post was originally published in June 2017 and has been updated for comprehensiveness.

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Using Upmetrics’ Free Business Plan Generator

Need help using the free business plan generator? Follow these step-by-step instructions to create a business plan using the free generator in no time.

Creating a business plan requires filling in 4 critical fields—company overview, marketing details, competitor information, and financial overview. Let’s start with the first.

1. Enter the Company Overview

Provide a company overview in approximately 3-4 sentences, including your business’s name, service offerings, USPs, mission, goals, and target market. Here’s an example for you:

2. Add Marketing Details

The next step—provide marketing details. Start by answering how your business plans to attract new customers and what you want to achieve with your business.

You may also include details about your marketing budget and preferred marketing channels. Here’s an example for your reference:

“i.e. We will attract customers through a strong online presence, social media marketing, and in-store promotions. Offering loyalty programs and hosting community biking events will help build a loyal customer base.”

3. Enter Competitor Information

After adding the marketing details, provide the name of your primary competitor(s) and explain how you are distinct from your competitors.

Describe whether your offerings have any competitive advantages or differentiators. Here’s how it can be done:

“i.e. Our primary competitor is ‘Wheels & Gears,’ but what sets us apart is our personalized customer service and expert bike repair services. We also differentiate ourselves by focusing on eco-friendly and sustainable products.”

4. Provide Financial Overview

Finally,—provide an overview of your business financials. Include what your startup costs are, what your financial strategy would be, and your first-year sales.

We are creating a lean business plan, so it may not require a detailed description of your business financials. Here’s an example for your understanding:

“i.e. Our expected business costs are $87,000 and that includes rent, inventory, equipment, and staff salaries. Our financial strategy is to minimize overhead costs and optimize inventory turnover. We project annual sales to reach $500,000 in the first year.”

5. Click on Generate a Business Plan

You’ve filled in all the necessary fields. It’s time to click “Generate a Business Plan” and see it yourself.

Your lean business plan is ready; you may make a few changes and go ahead with it or choose an AI business plan generator for comprehensive planning.

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Business Plan Example that will Inspire You

We created this sample CycleWave business plan using Upmetrics’ free generator. Remember, it’s your first draft—you can always go back and re-generate or edit it later.

CycleWave Business Plan

Introduction

Welcome to the business plan for CycleWave, a bicycle retail and repair shop dedicated to providing high-quality bikes and expert maintenance services. Our mission is to promote a healthier and more sustainable lifestyle through cycling while offering exceptional customer service.

Market Overview

The cycling industry is experiencing significant growth, driven by increasing interest in health, sustainability, and alternative transportation methods.

The target market includes cycling enthusiasts, commuters, and local community members.

Strong market potential due to growing awareness of the need for eco-friendly and sustainable products.

Competitive Analysis

Primary competitor: Wheels & Gears.

Differentiation factors

• Personalized customer service
• Expertise in bike repair services
• Focus on eco-friendly and sustainable products.

Highlight the advantages of our unique offerings to attract customers away from competitors.

Marketing Plan

Utilize a solid online presence through a professional website to showcase our products, services, and promotions. Implement social media marketing strategies to engage with customers and build brand awareness.

Host community biking events to foster a sense of belonging and attract potential customers. Offer loyalty programs to incentivize repeat business and build a loyal customer base.

Operational Plan

Secure a suitable retail location with ample space for displaying bicycles and providing repair services. Employ knowledgeable staff with expertise in bike repair and customer service.

Create efficient processes for inventory management and maintenance repairs to ensure fast turnaround times. Maintain an attractive and organized store layout to enhance the customer experience.

Financial Plan

Our expected business costs are $87,000, allocated as follows:

• Rent: $30,000
• Inventory: $40,000
• Equipment: $10,000
• Staff Salaries: $7,000

We project annual sales to reach $500,000 in the first year, allowing us to gradually cover expenses and increase profitability.

Conclusion and Call to Action

In conclusion, CycleWave aims to thrive in the bicycle retail and repair industry by offering high-quality bikes, expert maintenance services, personalized customer care, and eco-friendly products. Join us in promoting a healthier and more sustainable lifestyle through cycling.

If you want to support our mission and become part of our cycling community, please contact us or visit our store today!

Upgrade to Make Comprehensive Plans in Minutes

Upmetrics’ free business plan generator is undoubtedly a better way to business plan. However, you may need an upgrade to create a comprehensive, investment-ready plan.

AI business plan generators like Upmetrics make business plan creation a breeze with their modern AI-powered features.

AI writing assistant helps you write, rewrite, edit, or translate sections of your plan, while the forecasting assistant provides revenue and expense stream suggestions for accurate projections.

You also get to access the massive library of 400+ sample business plans . So, all you need to do is export a template into the editor and start preparing your plan with AI .

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Frequently Asked Questions

What is a free business plan generator.

The free business plan generator is a free-to-use version of Upmetrics’ business plan software. It uses AI-powered features to help users create a business plan. Since it can only create a lean business plan, you need Upmetrics’ advanced features for detailed planning.

Is it really free to use?

Yes, Upmetrics’ free business plan generator is 100% free to use, but the features that come with it are also limited. So, you may consider getting a premium subscription for advanced business planning features.

What information will I need to provide to use the tool?

You must fill in the necessary details to create a business plan using the free generator. The information required may include a company overview, marketing details, competitor information, and a financial overview.

What type of businesses should use your free business plan tool?

Startups and small businesses starting up or operating on tight budgets should consider getting a free business planning tool to create a lean business plan.

Is there a limit to how many plans I can create with your software?

No. As of now, there’s no limit to the number of business plans you can create using Upmetrics’ free business plan generator.

Is a sample plan as useful as creating my own custom version?

Using a sample business plan or template is one of the easiest ways to create your business plan. All you need to do is export a template into the editor and start preparing your plan with AI.

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Frequently Asked Questions (FAQ)

• Initiate with Your Business Concept: Lay the Groundwork: Start by introducing your business idea into Plannit AI's Business Plan Generator. This first step is crucial, as it sets the tone for a tailored, insightful business plan that truly resonates with your vision. Capture the Essence: Our platform is designed to grasp the nuances of your concept, ensuring that the generated plan accurately reflects the core and potential of your business.
• Navigate Through the AI-Guided Questionnaire: Tailored Interactive Experience: Plannit AI’s AI-guided questionnaire is your interactive guide through the planning process. It meticulously gathers information about your business's objectives, strategies, and market positioning, ensuring a comprehensive and reflective plan. Intelligent Feedback and Suggestions: As you progress through the questionnaire, benefit from smart prompts and suggestions, ensuring that your plan is not just detailed but also strategically sound and aligned with industry standards.
• Generate Your Plan with Advanced AI: Intuitive Plan Creation: With the questionnaire complete, Plannit AI's advanced algorithms intelligently analyze your responses. They then craft a detailed, customizable, and strategically aligned business plan, providing you with a structured, coherent, and actionable format. Benefit from AI-Powered Insights: Plannit AI offers AI-driven insights and suggestions, ensuring your plan is not just a document but a strategic tool equipped with tailored AI prompts and an in-app plan editor. Get inspired by browsing through our sample business plans, a collection of successful strategies across various industries.
• Finalize Your Plan with Confidence: Dynamic Adaptation and Refinement: Plannit AI recognizes that a business plan is a living document. Our platform allows for continuous adaptation and refinement, ensuring your strategy remains agile, relevant, and aligned with your evolving business goals. Professional Presentation and Sharing: Once your plan meets your standards, utilize Plannit AI's export features to present your plan professionally. Choose between various formats for exporting your business plan, ready to impress stakeholders, attract investors, or guide your team. Review and Adapt: Ensure your business plan is a living document, ready to evolve with your growing business. Plannit AI's dynamic platform allows you to adapt your strategy as new opportunities or challenges arise.
• Roadmap for Success: At its core, a business plan acts as a strategic guide, providing detailed steps on how your business will achieve its objectives. It helps you navigate the startup phase, manage growth effectively, and tackle unforeseen challenges with a well-thought-out strategy.
• Securing Funding: For startups and businesses looking to expand, a business plan is crucial for securing loans or attracting investors. It demonstrates to potential financial backers that your business has a clear vision, a solid strategy for profitability, and a plan for delivering returns on their investment.
• Informed Decision-Making: A well-prepared business plan offers valuable insights into your market, competition, and potential challenges. This information is vital for making informed decisions, from day-to-day operations to long-term strategic shifts.
• Market Analysis and Strategy: It allows you to conduct an in-depth analysis of your target market, understand customer needs, and position your product or service effectively. The marketing strategy outlined in your business plan helps in identifying the best channels and tactics to reach your audience and achieve market penetration.
• Financial Planning: One of the most critical components of a business plan is the financial forecast. It outlines your funding requirements, expected revenue, profit margins, and cash flow projections. This section is essential for budgeting, financial management, and ensuring the financial viability of your business.
• Goal Setting and Performance Measurement: A business plan sets clear, measurable goals and objectives. It provides a framework for monitoring performance, measuring success, and making necessary adjustments to stay on track.
• Aspiring Entrepreneurs: If you're at the idea stage, looking to transform your vision into a viable business, Plannit AI offers the tools and guidance to bring your concept to life. Our platform helps you articulate your business idea, define your target market, and develop a solid plan to turn your dream into reality.
• Students and Educators: For students delving into the intricacies of business planning and educators teaching the fundamentals of entrepreneurship, Plannit AI serves as an invaluable resource. It provides a practical, hands-on tool for learning and teaching how to create detailed business plans, analyze markets, and understand financials in a real-world context.
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• Small Business Owners: For small business owners seeking to optimize their operations, expand their customer base, or explore new markets, Plannit AI offers targeted solutions. Our platform simplifies the planning process, enabling owners to focus on growth while managing the day-to-day challenges of running their business.
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• Anyone with a Business Idea: Ultimately, Plannit AI is for anyone with a business idea, regardless of industry, experience, or stage of business development. Our mission is to democratize business planning, making it accessible, understandable, and actionable for everyone.
• Interactive Questionnaire and ChatGPT Integration: Plannit AI transforms the business planning process into an engaging conversation. Through our advanced ChatGPT integration, we offer a questionnaire that dynamically adapts to your responses, ensuring your plan is personalized, comprehensive, and aligned with your business goals.
• Dynamic Planning Environment: Unlike static templates provided by many, Plannit AI introduces a living platform that grows with your business. It features real-time updates, strategic insights, and a feedback mechanism that keeps your business plan current and actionable.
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• Customer Success Stories: Our users' achievements are a testament to Plannit AI's effectiveness. These success stories illustrate how diverse businesses have utilized our platform for strategic planning and growth.
• Tailored Business Plan Creation: Our platform stands out with its tailored approach, featuring customizable templates that directly cater to your business type and industry, making plan creation straightforward and relevant.
• Content Generation:: ChatGPT helps draft various sections of a business plan, from executive summaries to marketing strategies, by providing structured and coherent text based on the prompts given.
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• View All 68

Medical & Health Business Plans

• Dental Practice
• Health Administration
• View All 41

Nonprofit Business Plans

• Co-op Nonprofit
• Food & Housing Nonprofit
• View All 13

Real Estate & Rentals Business Plans

• Equipment Rental

Retail & Ecommerce Business Plans

• Car Dealership
• View All 116

Technology Business Plans

• Apps & Software
• Communication Technology

Transportation, Travel & Logistics Business Plans

• Airline, Taxi & Shuttle
• View All 62

View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily we have a round-up of real-world pitch deck examples used by successful startups that you can review and reference as you build your pitch.

For more resources, check out our full Business Pitch Guide .

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

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How to create a marketing plan [free template].

What is a Marketing Plan?

What is a marketing plan template, use workamajig’s free marketing plan templates, how to write a marketing plan that works, build & execute your marketing plan with workamajig, browse more blogs.

As the famous Benjamin Franklin quote says, “If you fail to plan, you are planning to fail.” This rings especially true in highly competitive industries, and even more so with the rise of social media and the vast array of options for selling products and services.

It can be easy to get lost among all the options available, which means you need a framework for quickly and successfully launching and supporting your brand, product, or service in the market.

This is where a marketing plan comes in.

A marketing plan outlines a company’s overall marketing strategy, including the research and data that support it. Key information that comprise a marketing plan include:

• Company information : highlighting its relevance to the strategy in place
• Company, market, and competitor research: isolating and informing high-value marketing opportunities
• Concrete marketing plans: outlining goals, activities, and resources for enabling success

Marketing plans are typically laid out over a year but can change depending on the team’s objectives—the more frequently you need to create one, the more valuable it becomes to do it efficiently. This is where a marketing plan template comes in handy.

A marketing plan template is a tool used to build a comprehensive marketing strategy. It mainly eliminates the manual work of identifying and structuring the key information we outlined above. This allows you to focus on the actual task of building your marketing strategy, from setting goals and conducting research to identifying activities and resources essential to your campaigns. Our template is designed to cover these essentials while also leaving room for you to tailor content and sections to your specific needs.

Why Are These Important?

Alignment and efficiency are the overarching themes when creating a marketing plan and building an easy marketing plan template. For starters, a marketing plan helps establish a clear set of goals and objectives, which allows teams to optimize their efforts toward the same outcome. It also qualifies as an effective risk management tool when done right by clearly outlining stakeholders and their responsibilities for minimal overlap, as well as budget allocations and projections to ensure that planned activities are equipped to succeed.

When you create a marketing template, you achieve even more efficiency. This allows for more seamless creation of new marketing plans to fit new requirements and continuous learning from using and evaluating an established format.

The difference between a marketing plan and an effective one is subtle yet critical to your success. A basic marketing plan template should be:

•   Simple: by following a straightforward approach, using terms and a structure that’s easy to digest, both for the one creating it as well as those reading it,
• Interesting: with expertly designed layouts or formats that synergize well with the outline/structure and
• Versatile: allowing you to freely and easily add, remove, or rearrange sections and information to make sense of your strategy.

Below, we’ve created two free marketing plan templates that are designed around the above principles.

The Google Slides template is designed for more flexible layouts and more images.

The Google Docs template offers a more straightforward approach.

To begin using either template, click the matching link above and select File > Make a copy.

While you’re free to start populating the template however you like, there are ways to optimize this activity further. Below, we’ve reorganized the various sections in our template so you can populate them in an order that makes sense; these are grouped into five phases: Introduction, Research, two Strategy phases, and Polish. By following this section like a step-by-step guide, you would prioritize sections that inform other parts of the document so that you can complete each part almost in one go.

Introduction

First, fill in your Title Page before navigating to the Company Overview. This is like the ‘About Us’ section of a website and will help stakeholders learn about your business by filling in the following:

• Your Company Name
• Where your company is located (Headquarters)
• Your market category and a summary of the products or services you provide (Category, Products & Services)
• Your Mission Statement

It’s important to create a mission statement if you don’t have one yet—this gives both you and your audience a vivid impression of what your company is about and what it’s trying to achieve, which would be an important piece to understanding why your whole marketing plan can be expected to work. Your goal here is to write a mission statement that is clear and easy to understand.

An option to include information about your team or other specific individuals within the company is included. This would make sense if a specific group of individuals in your company is involved; the alternative implies that the plan may involve efforts from across the entire organization.

After wrapping up your introductory sections, it’s time to collect data to inform your marketing strategy. In this phase, we’ll be looking at your company, your customers, and your competitors and using that to identify your ideal client.

Start with the SWOT Analysis. This stands for Strengths, Weaknesses, Opportunities, and Threats. Here is a quick rundown and some guide questions for identifying each section:

• Strengths refer to internal advantages that your company might have over your competition. For example, do you have a strong brand reputation? Do you have a tried-and-tested pipeline and track record for launching successful marketing campaigns? Do you have a sizable budget? How about highly skilled employees?
• Weaknesses outline the opposite—these are factors that might put you at a disadvantage against competitors. These are often related to either a limited budget or a lack of skills or experience.
• Opportunities serve to highlight external factors that you might be able to use to your advantage. Consider this: are there relevant changes to market trends or consumer behavior? Have new market segments emerged? Are there new business models you can utilize in your strategy?
• Threats, on the other hand, are external factors that could negatively affect your business. Look into the following: Have new competitors emerged, or have existing competitors experienced substantial growth or change? Has the economy taken a turn for the worse? Are your customers’ preferences seemingly changing? Are there notable changes in technology or the environment to worry about?

Next, move to Customer Analysis. This is the process of evaluating and understanding different aspects of your consumer base, including their preferences and habits. This is fundamental to your overall strategy, as customer satisfaction almost always directly correlates to greater returns. A customer analysis is mainly broken down into demographics, which relate to their biological, educational, professional, and marital information, and psychographics, which relate to their behaviors, thought processes, and preferences. This also includes exploring various external factors that might influence their purchasing decisions, such as events and the offerings of competitors.

Once that’s finished, navigate to your Competitor Analysis section. This is the process of analyzing competitors who offer similar products or services or operate within the same industry or market as your company. This includes inspecting their overall strategy, including branding, operations, and promotion, identifying strengths and what resonates with their market or yours, and looking into areas where they might be lacking. This helps inform opportunities for your plan to stand out and succeed.

Finally, you can jump back to the Buyer Persona. A buyer persona is a detailed description of your target audience or customer built on the market research you conducted above; this includes existing data on your customers—this would include demographic information, motivations, and behavior, among other details. This helps businesses build a deeper understanding of their audience and is used to anchor marketing, sales, communication, and product development strategies to satisfy a given persona’s needs and preferences. Creating an effective buyer persona now will help build strategy for meaningful engagement.

Strategy-Building (Part 1)

Completing the previous sections should result in a clear picture of your position in the market. You can now use that to build the marketing plan's meat thoroughly. For starters, you will want to find the Goals section—our guide on SMART goals has everything we believe you will need to fill in this part of the plan.

Next, we will be tackling the Marketing Mix in two parts.

Product. In this section, discuss the products and/or services you intend to release or market as part of this strategy. This means outlining various features, design elements, or variants that will be available to customers.

Pricing. This is where you’ll be outlining amounts—how much will each of the products you included previously cost? When determining these, it’s critical that you consider your buyer persona, as well as competitor pricing and any promotions or discounts that might be part of your strategy. This will further increase your products’ perceived value among customers, especially your target market. Tables are a great formatting tool here; you can also link to an external spreadsheet, where you have more room to create a detailed pricing scheme.

Place. This section discusses how you would make products or services available to customers. It includes the method by which sales are generated (e.g., retail, online, direct), as well as strategies for storing, housing, and distributing inventory. Your main consideration here is making sure that your products and services are as convenient and efficient to access as possible in order to sufficiently meet customer demand.

The second part of the marketing mix covers both the Promotion and Marketing Channels sections. This is done so you can cross-reference between the two sections, ensuring that they are updated to synergize with one another.

The Promotion section primarily focuses on how you will help customers understand the value of your products and services, including tools and techniques for providing support across the customer journey (before, during, and after a sale.) A critical consideration here is ensuring the methods align with your goals while respecting your brand identity.

Marketing Channels then focus on the what or where of your promotion plan, which is typically broken down into traditional, digital, retail, and event marketing channels. Building this section relies heaviest on your buyer persona and the specific products and services you’re looking to promote—understanding where you can best reach your existing market or attract new eyes is important here.

Working on these sections first allows you to transition seamlessly to your Unique Value Proposition. Use this section to talk about how or why your products/services are a better choice than the competition. Your customer and competitor analysis would feed a lot of information here.

Strategy-Building (Part 2)

The second phase of your strategy will move between the template's Performance Management and Budget sections.

Under Performance Management , it’s time to identify your Key Metrics. Also known as key performance indicators (KPI) are quantifiable measures that determine your campaign or strategy’s progress or success. To assist with this, look back at your Goals section to see what factors can be represented by numbers and data—for some of these, you may need to derive them from computations of other factors. Common key metrics include total conversions, conversion rate, click-through rate, and social media engagements.

At this point, you can freely work on two sections simultaneously: Monitoring & Evaluation Methods and  Projected Expenses.

Monitoring & Evaluation Methods answers the question of how you will collect the metrics listed. Include relevant tools and data collection methods to be used here.

Projected Expenses refer to an itemized list of unique costs required to execute the strategy. This includes hardware and software needs, resources needed to run online or in-person events and promotions, travel and other logistics, and even compensation for in-house or outsourced manpower. A table is a great way to format information here.

Once all of that is ready, you can begin working on Projected Returns . In this section, you want to outline how this strategy is expected to generate value beyond just the immediate sale of whatever products or services are being offered and how much each of these sources is expected to contribute. From here, you can define your expected return on investment (ROI) by subtracting the total earnings from the costs in your Projected Expenses section.

You will notice that only one section remains—jump back to the early part of the template to work on your Executive Summary. This section combines all of the sections into a big-picture pitch. Your highest priorities here are summarizing your Goals, Marketing Mix, Unique Value Proposition, and Projected Returns sections.

Now that you’ve filled in all template sections double-check everything for errors or omissions.

A marketing plan serves as the blueprint for your success over time. A marketing plan template ensures that you can quickly and expertly craft a strategy while allowing for continuous improvement.

With Workamajig, the premier agency management software , you have an all-in-one solution for planning, organizing, and delegating these efforts and easily transitioning between the phases of every project. Easily adjust your schedule or modify task requirements and assignees to ensure efficiency, and use native reporting tools to measure your progress and identify and address roadblocks along the way.

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• Best Invoicing Software For Self-Employed

Invoicing software for self-employed people can make things much easier. You already have so much to juggle, and the last thing you need is more time spent sending and keeping track of countless invoices. What you do need is a solution that streamlines the process, allowing you to spend more time focusing on your business.

This is exactly what the best invoicing software for self-employed people accomplishes. They make it easy to send and track invoices, run reports on outstanding ones, and even monitor your income. However, need must find the right solution to fit your needs and budget.

Table of Contents

• How It Works

QuickBooks Self-Employed  »

Automatic tax estimates

Automatically categorizes expenses

Easy to use

Integration with TurboTax

Basic version missing some features, like inventory management and payroll

Can be more expensive than competitors

No double-entry bookkeeping

QuickBooks Self-Employed was designed specifically for self-employed people, with a substantial number of features that make it the best overall choice for anyone self-employed.

Tax tracking and expense categorization are front and center in QuickBooks Self-Employed. The software makes it quick and easy for self-employed people to see an estimate of how much they’re expected to owe when the next quarterly payment comes due. If tax and expense tracking is your focus, the streamlined interface you get with QuickBooks Self-Employed is the best choice.

The software also has a screen to see a running list of transactions, and it will automatically put them in the category it thinks is the right one. You can always change it later if it’s incorrect. Other tabs you can view include invoices and payments, mileage, and reports for things like profit and loss, receipts, and tag totals.

However, the basic plan is missing a few crucial features such as inventory management and payroll. You can add these features, but they require a more expensive plan, which could make QuickBooks Self-Employed more expensive than the competition.

QuickBooks Online  »

Custom reports and chart of accounts

Numerous integrations available

Wide range of features

Lets you grant access to your accountant

Large number of features can make it overly complex

Learning curve can be steep

Support may be limited, especially for cheaper plans

QuickBooks Online may be a better choice if you want a more comprehensive solution and have a full team of employees (or expect to in the future). It has a wider feature set than QuickBooks Self-Employed and includes functionality like invoicing, expense tracking, project management, and tax tools. You can tailor each report to fit your needs and set up a custom chart of accounts.

QuickBooks Online integrates with over 750 popular business apps, so making it work with any other applications you might use shouldn't be much trouble. If you work with an accountant, you can give them access to your QuickBooks data.

Perhaps the biggest issue with QuickBooks Online is that its many features can also make learning difficult. It does a lot, but it can be overwhelming for those who just need basic accounting.

Wave Accounting  »

Basic features are completely free

No limits on number of invoices or expense transactions

Basic financial reports

Some features missing

Fees for online invoice payments

Limited support

Some freelancers may operate on a shoestring budget, especially those just starting. Wave is a great choice for those individuals since basic accounting features are free. For instance, it includes invoicing, expense tracking, and even double-entry bookkeeping at no cost. It doesn’t put arbitrary limitations on how many invoices or expense transactions you can have, either. The software includes basic financial reports, such as income statements, balance sheets, and cash flow, all for free.

Another benefit of Wave Accounting is that its user interface is simple and easy to use. You probably won’t need to spend hours learning it – set aside a few minutes getting acclimated, and you’ll be ready to bill.

Free software typically has some limitations, and Wave Accounting is no exception. For instance, the free plan doesn’t include payroll or in-depth project management tools. Wave is ideal for self-employed people, but if your business ends up growing, it may outgrow Wave.

Strong automation features

Large number of integrations

Multi-currency support

Inventory management

Lowest tier limits you to 20 invoices and 5 bills

Payroll is an add-on, which costs extra

Steep learning curve

For small business owners, Xero is a capable piece of accounting software that is well worth a look. It has three plans available, suitable for small businesses with room to grow. Its lowest tier isn’t free but starts at only $6 per month.

Xero has a strong feature set that is ideal for small businesses as it includes inventory management, project tracking, and multi-currency support. However, these features may not be available in lower tiers. Xero also supports automatic invoice reminders and bank reconciliation, plus project tracking to help you stay organized.

While Xero’s lowest-tier plan is affordable, it does cut certain corners. For example, you’re limited to 20 invoices and five bills per month. As is often the case with advanced software, there can be a steep learning curve with Xero, requiring time to master all its features.

FreshBooks  »

Includes time tracking for your entire team

Add detailed time entry notes

Combines time tracking and invoicing capabilities

Includes expense management and project collaboration tools

Payroll is an add-on for an additional fee

Cheapest limits your invoices

Can be expensive

FreshBooks is a great choice if you’re big on time tracking but want to do it within your accounting software. It’s easy to use and features flexible time tracking, letting you track time manually with start/stop timers or enter time logs afterward. Plus, it integrates invoicing, so you can easily bill clients for the time you’ve already tracked. You can also create time-tracking reports.

Although this is a great choice for time tracking, its plans don’t include payroll unless you pay an additional fee of $40 plus $6 per person. In addition, the cheapest plan lets you send unlimited invoices, but you can only send them to five clients. These caveats mean FreshBooks can quickly get expensive compared to the competition.

Zoho Invoice  »

Strong automation for invoicing

Invoicing for up to 3,000 customers

Several plans available for scalability

Integrates well with other Zoho products

Can be overly complex

Limited integration

Higher plans may be unaffordable for smaller businesses

Zoho Invoice is a great choice if you don’t want to spend hours invoicing clients. The software allows you to create custom workflows for processes like status changes, approvals, and automated invoice reminders. It also has various triggers to automate tasks such as paid invoices and overdue invoices.

Zoho’s pricing model clearly shows that this product is meant to scale. The lowest tier lets you invoice up to 100 customers, and the highest tier increases the number to 3,000. All plans include a 14-day free trial to try before buying.

One of Zoho Invoice’s biggest downsides is that it can be complex. This quickly becomes apparent when setting up automations, which can be complicated even if they save you time in the long run. Zoho Invoice doesn’t have an app store like some competitors, limiting its integration options. However, it integrates Zoho CRM and various payment processors.

Its higher plans may be expensive, so if you need features from those plans, it may be best to look elsewhere.

What Is Invoicing Software for the Self-Employed and How Does It Work?

Invoicing software is a tool designed to create, send, and track invoices. These tools allow self-employed people, freelancers, and businesses to get paid quickly and efficiently. Invoicing software also allows people and businesses to receive payment for goods and services, often without the need to deal with paper invoices, and allows people to get paid in just a few steps:

1. Create and send: Create and fill in the invoice with your information and the client’s information, plus information about the products/services and the total price. Then, send the invoice to the client which you can often do directly from within the invoicing software.

2. Payment processing: Invoicing software typically interfaces with payment processes like PayPal or Stripe, allowing clients to pay the invoice quickly and easily online.

3. Tracking and reminders: If necessary, you can send reminders for any invoices that are past due. Some invoicing software does this automatically.

4. Reporting: Invoicing software often generates reports on income, outstanding balances, and other metrics. These help you understand your earnings and your business's performance.

Each invoicing software suite has different strengths and weaknesses. Some are better for specific purposes or business sizes. However, they often support add-ons or integrations to expand their functionality when necessary.

How Much Does Invoicing Software for the Self-Employed Cost?

The price of invoicing software for self-employed people can vary significantly. Each company has its own pricing structure and may offer add-ons like payroll that cost extra.

Invoicing software often has pricing tiers with different features that may be limited to higher pricing tiers. These might include advanced reporting, project management, and inventory tracking. Pricing tiers roughly fall into these ranges:

• Free: Basic invoicing solutions offering only core functionality. Wave Accounting and Zoho Invoice offer free plans that fall into this category.
• $6-$25 per month: This is one of the most popular price tiers and generally includes basic to intermediate functionality. These plans may offer a wide range of features, such as client management and customization options.
• $30-$50+: This includes more advanced features, such as inventory management, project tracking, and advanced reporting. It’s ideal for businesses that are growing quickly or have specialized needs.

The temptation for self-employed people is often to go with the cheapest option available, and this approach can work well in some cases. However, it’s often better to pick the software that works best for your business rather than whatever is cheapest.

Features To Consider When Buying Invoicing Software for the Self-Employed

As a self-employed person, you may need many features and it’s generally best to prioritize the features that streamline your workflow and make invoicing easier. Examples of features you might prioritize include:

Invoice tracking: Invoicing software should allow you to track your invoices, often including real-time updates on statuses. For example, this might include sent, viewed, or paid.

• Reporting: The best invoicing software for self-employed includes basic reporting capabilities, allowing you to see information on income, unpaid balances, and other metrics.
• Time tracking: Some invoicing software integrates time tracking with invoicing, allowing you to easily bill for hourly work.
• Mobile apps: These let you access invoices, capture expenses, and track payments on the go.
• Tax tools: These might include automated tax calculations or features to simplify tax prep.

Remember that the best features for any invoicing software depend on your needs. Your needs might be very different from those of other businesses.

How To Choose the Best Invoicing Software for the Self-Employed

Choosing the best invoicing software for self-employed people requires careful evaluation of your business and what you need from the software. What struggles do you currently face and how can the software help address them?

Here are some steps to help you choose the best option:

1. Define your needs: Do you have basic invoicing needs, or do you need more advanced features like recurring invoices, international transactions, or product-based billing? These will determine whether you need a higher tier or if a lower or even free tier will suffice.

2. Research products: Read reviews of the most popular and highest-rated invoicing software for self-employed and see if it has the features you need. Determine whether you can start with a free plan or if you will need paid features from the beginning.

3. Sign up for free trials: Many of the best invoicing software options have free trials that let you try the product for free before signing up. If possible, try the service before paying so you don’t commit to one that won’t be a good fit.

4. Other considerations: What support options are available, and do they meet your needs? Does the software have the integrations you want? Will it allow your business to scale over time, or will you eventually need to switch to another software suite?

Remember that the best invoicing software for self-employed people should make their lives easier and not more complicated. When weighing your options, take your time, take advantage of free trials, and don’t be afraid to try something else if the product you are testing doesn’t seem like a good fit.

Alternatives To Invoicing Software for Self-Employed People

You may not want to use invoicing software for a few reasons, such as not having the budget for it or preferring to keep your invoices offline. Here are some possible alternatives, keeping in mind they can have limitations:

• Excel spreadsheet: Most clients can access Excel spreadsheets, and you can do almost anything you want with them, including any kind of customization you prefer. However, they may lack certain automation features, payment integration, and robust reporting.
• Word document: You can create a simple invoice using a template. This, too, offers some flexibility in the formatting and layout. However, it will lack the same features missing with Excel.
• PayPal (or other payment processors): PayPal and other payment processors have built-in invoicing tools that let you get paid. However, they will lack certain customization features that are available elsewhere. You may also have to track your invoice statuses in a separate system.

Generally, these alternatives can make sense when you have a limited budget or are just starting a new business. But as your business grows along with your budget, it likely makes sense to transition to true invoicing software.

The Bottom Line

Choosing the best invoicing software for self-employed people can help you streamline workflows, save time, and make your business more efficient. This software makes it easy to send and track invoices, run basic reports, and monitor income. Some let you do more advanced things like payroll, project management, and inventory management, but these require paid add-ons or more expensive plans. You will need to find the best software to fit your needs and budget, keeping in mind that your business may grow over time.

How We Chose the Best Invoicing Software for the Self-Employed

At U.S. News 360 Reviews, we considered the most popular invoicing software for self-employed people and selected the options with the best combination of usability, features, price, and customizability. Many invoicing software suites are available for self-employed people, and they often have different feature sets for different purposes. This is one of the reasons we carefully analyzed usability and pricing, as the importance of the other features may vary. Ultimately, the best choice depends on what works best for your organization.

WHY SHOULD YOU TRUST US?

Our contributors and editors have years of experience researching, testing, and reviewing products. Bob Haegele, the author of this piece, has been freelancing for over five years and knows the pain of filling out invoices every month. He has worked as a freelancer for USA Today, TIME, Forbes Advisor, and Yahoo Finance. For Bob, it’s important to find invoicing software that simplifies the process, makes it easy to stay organized, and doesn’t charge extensive fees.

There are many options for tracking, such as adding all the relevant information for each project (client name, project description, rate, etc.) to a spreadsheet. Options like QuickBooks Self-Employed or Wave Account may have invoice templates you can use for your project. You can also add the relevant information to a time-tracking app, especially if you work on an hourly basis.

Generally, the most popular invoicing software offers a capable mobile app to help you do your invoicing from anywhere. However, certain features could be missing in some cases, so double-check that the features you need are available on mobile.

Security can vary from one software suite to another, but they are generally quite secure. Most use methods like data encryption, secure payment gateways, and 2FA to keep your data safe and secure.

You can typically accept online payments with invoicing software, but it must integrate with a payment gateway to accept payments this way. For instance, if it integrates with providers like PayPal, Stripe, or Square, you can likely accept online payments.

About Our Team

Bob haegele.

Contributor

U.S. News 360 Reviews takes an unbiased approach to our recommendations. When you use our links to buy products, we may earn a commission but that in no way affects our editorial independence.