advertisement poster assignment

Design a Successful Advertisement Assignment: A Step-by-Step Guide

Define your advertisement objectives, identify your target audience, establish advertising goals, determine your unique selling proposition, create your advertisement concept, brainstorm ideas, choose the right ad format, develop visuals and copy, design your advertisement layout, apply layout principles, select a color scheme, choose typography, create your own advertisement assignment, utilize ad creation tools, test different ad versions, gather feedback, measure your advertisement success, identify key performance indicators, analyze results, optimize your ad campaign.

Designing a successful advertisement assignment doesn't have to be an intimidating task. In this step-by-step guide, we will walk you through the entire process to create your own advertisement assignment that will effectively reach your target audience and achieve your advertising goals. Let's dive in!

Before you start designing your ad, it's important to have a clear understanding of what you want to achieve with your advertisement assignment. This involves identifying your target audience, establishing advertising goals, and determining your unique selling proposition.

Knowing who you want to reach with your ad is essential for creating a successful campaign. Consider the following factors when identifying your target audience:

• Demographics: age, gender, location, income, etc.
• Interests: hobbies, preferences, needs, etc.
• Behavior: online habits, purchasing patterns, etc.

Having a clear idea of who your target audience is will help you tailor your ad to resonate with them and increase its effectiveness.

Setting goals for your advertisement assignment will help you measure its success and guide your design choices. Common advertising goals include:

• Increasing brand awareness
• Driving website traffic
• Generating leads or sales
• Encouraging customer engagement

Choose the goals that align with your overall marketing strategy and ensure they are specific, measurable, achievable, relevant, and time-bound (SMART).

Your unique selling proposition (USP) is what sets your product or service apart from your competitors. It's the reason why customers should choose you over other options. To determine your USP, consider:

• What makes your product or service unique
• The benefits your customers will receive
• How your product or service solves a problem or fulfills a need

Once you've identified your USP, make sure to emphasize it in your advertisement assignment to effectively communicate your value proposition to your target audience.

Now that you've defined your objectives, it's time to get creative! In this section, we'll explore how to brainstorm ideas, choose the right ad format, and develop engaging visuals and copy to create an advertisement concept that captures your target audience's attention and achieves your goals.

Before diving into ad design, take some time to brainstorm ideas for your advertisement assignment. Here are some tips to help you get started:

• Think about your target audience's interests and preferences. What type of content would they find appealing?
• Consider your unique selling proposition (USP) and how it can be incorporated into the ad concept.
• Try using mind mapping or free-writing techniques to generate a list of ideas.
• Take inspiration from successful ads in your industry, but remember to put your own spin on it and stay true to your brand.

Don't be afraid to think outside the box—sometimes, the most memorable ads are the ones that break the mold!

There are various ad formats available, each with its own strengths and limitations. When choosing the right format for your advertisement assignment, consider the following:

• Print ads: These include newspapers, magazines, and billboards. They're ideal for reaching a local audience or targeting a specific demographic.
• Online ads: From display banners to social media ads, online advertising offers a wide range of options to reach your target audience on various platforms.
• Video ads: With the rise of platforms like YouTube, video ads are an engaging way to tell your story and showcase your product or service.
• Audio ads: Whether it's a traditional radio spot or a podcast ad, audio ads are a great way to reach people who are on the go or multitasking.

Consider the preferences of your target audience and the nature of your product or service when selecting the most suitable ad format for your campaign.

Once you've settled on an ad format, it's time to bring your advertisement concept to life with compelling visuals and copy. Here's what you need to keep in mind:

• Visuals: Choose images or graphics that are eye-catching and relevant to your product or service. Ensure they align with your brand identity and resonate with your target audience. Don't forget to consider the principles of design, such as contrast, balance, and hierarchy, to create a visually appealing ad.
• Copy: Write clear and concise copy that communicates your unique selling proposition and encourages your target audience to take action. Use persuasive language, but avoid over-hyping your product or service. Remember to include a strong call-to-action (CTA) that tells your audience what you want them to do next.

By combining well-designed visuals and engaging copy, you're well on your way to create your own advertisement assignment that stands out and achieves your advertising goals.

With your advertisement concept in place, it's time to focus on designing an attention-grabbing layout that will showcase your visuals and copy effectively. In this section, we'll discuss how to apply layout principles, select a color scheme, and choose typography to create your own advertisement assignment that stands out and engages your target audience.

To create a visually appealing and functional ad layout, you'll need to consider several design principles. These principles will help guide your design choices and ensure your ad effectively communicates your message:

• Balance: Distribute visual elements evenly across your ad to create a sense of harmony and stability. This can be achieved through symmetrical or asymmetrical layouts.
• Contrast: Use contrasting colors, shapes, and sizes to differentiate between elements and draw attention to key sections of your ad.
• Hierarchy: Organize your ad's elements in a way that guides the viewer's eye through the most important information first. This can be done by varying the size, color, or position of elements.
• Whitespace: Don't be afraid to leave some empty space in your layout. Whitespace can help your ad feel less cluttered and make it easier for the viewer to focus on your message.

By applying these layout principles, you'll be able to create a well-organized and visually striking advertisement that effectively communicates your message to your target audience.

Color plays a significant role in creating an eye-catching and memorable advertisement. When selecting a color scheme for your ad, consider the following:

• Brand consistency: Use colors that align with your brand identity to create a cohesive look and establish brand recognition.
• Emotional impact: Different colors can evoke different emotions in viewers. Choose colors that elicit the desired emotional response from your target audience.
• Contrast: As mentioned earlier, contrast is essential for drawing attention to specific elements in your ad. Make sure your color choices provide enough contrast to make your text and visuals stand out.

By carefully selecting a color scheme, you'll be able to create an advertisement assignment that not only looks visually appealing but also resonates with your audience on an emotional level.

Typography is another crucial aspect of your ad's overall design. The right font choices can greatly impact your ad's readability and aesthetic appeal. When selecting typography for your advertisement assignment, keep these tips in mind:

• Legibility: Choose fonts that are easy to read, especially for the most important information in your ad.
• Font pairing: Use a combination of complementary fonts to create a visually interesting and balanced design. Typically, this involves using one font for headlines and another for body copy.
• Consistency with your brand: Select fonts that are consistent with your brand's identity and messaging to maintain a cohesive look across all your marketing materials.

With the right typography choices, your ad will not only look visually appealing but also ensure that your message is easily understood by your audience.

Moving through these steps, you're well on your way to create your own advertisement assignment that stands out and communicates your message effectively. Remember, a well-designed ad is a powerful tool to engage your target audience and achieve your advertising goals.

Now that you've designed your advertisement layout, it's time to bring your concept to life and create your own advertisement assignment. In this section, we'll cover how to utilize ad creation tools, test different ad versions, and gather feedback to ensure that your advertisement is as effective as it can be. Let's dive in!

Creating your advertisement doesn't have to be a daunting task. Many tools are available that can help you bring your design to life, even if you're not a professional designer. Some popular options include:

• Canva: A user-friendly online design platform where you can create eye-catching ads using customizable templates, graphics, and fonts.
• Adobe Spark: Another online design tool that offers a variety of templates and design elements to help you create professional-looking ads.
• Google Web Designer: A free tool from Google that allows you to create HTML5 ads with animations and interactive elements.

By leveraging these tools, you'll be able to create your own advertisement assignment without having to worry about mastering advanced design skills.

Once you have your ad design, it's important to test different versions of your ad to determine which one performs best. This process, known as A/B testing, involves creating two or more variations of your ad and measuring their performance based on key metrics. To conduct an effective A/B test, consider the following tips:

• Test one element at a time, such as headlines, images, or calls to action, to identify which specific changes lead to better results.
• Run your tests for a sufficient amount of time and ensure that you have enough data to make informed decisions.
• Analyze your test results and implement changes based on your findings. Remember, the goal is to continuously improve your ad's performance.

This process of testing different ad versions will help you optimize your advertisement assignment and maximize its effectiveness.

Finally, don't forget to gather feedback from your target audience. It's essential to understand how your ad is being received and if it's resonating with your audience. Here are some ways to gather valuable feedback:

• Focus groups: Organize a group of people from your target audience and show them your ad. Encourage them to share their thoughts and opinions on its effectiveness, design, and messaging.
• Surveys: Distribute surveys to your target audience asking for their opinions on your ad. This can provide you with quantitative data and specific insights to help you make improvements.
• Social media: Share your ad on social media platforms and monitor comments and reactions. This can give you a real-time understanding of how your audience is responding to your ad.

By gathering feedback from your audience, you'll have a better understanding of what works and what doesn't, allowing you to refine your advertisement assignment and make it even more effective.

With these steps, you're well-equipped to create your own advertisement assignment that stands out and captivates your target audience. Remember, the key to a successful ad is continuous improvement, so don't be afraid to test, gather feedback, and make adjustments as needed. Good luck on your advertising journey!

After creating your own advertisement assignment, the next step is to measure its success. Analyzing your ad's performance will help you understand what's working, what's not, and how you can improve your advertising strategy. In this section, we'll discuss how to identify key performance indicators (KPIs), analyze results, and optimize your ad campaign. So, let's get started!

Key performance indicators (KPIs) are measurable values that help you determine whether your advertisement is on track to achieve its goals. To effectively measure your ad's success, you'll need to identify the most relevant KPIs for your advertising objectives. Some common KPIs include:

• Click-through rate (CTR): The percentage of people who click on your ad after seeing it. A higher CTR indicates that your ad is resonating with your audience and driving them to take action.
• Conversion rate: The percentage of users who complete a desired action after clicking on your ad, such as making a purchase or signing up for a newsletter. This metric helps you understand how effective your ad is at encouraging users to take action.
• Return on ad spend (ROAS): The revenue generated from your ad campaign divided by the amount you've spent on it. This KPI helps you determine whether your advertising investment is paying off.

By focusing on the right KPIs, you'll be able to accurately measure the success of your advertisement assignment and make data-driven decisions to improve its performance.

Once you've identified your KPIs, it's time to analyze the results of your ad campaign. Regularly monitoring your ad's performance will help you spot trends, identify areas for improvement, and make informed decisions about your advertising strategy. Here are a few tips for effective analysis:

• Track your KPIs: Use advertising platforms like Google Ads or Facebook Ads Manager to monitor your KPIs and gather data about your ad's performance.
• Compare results: Look at how your ad is performing compared to previous campaigns or industry benchmarks. This will help you understand whether your ad is meeting or exceeding expectations.
• Identify patterns: Look for trends in your data, such as certain days of the week or times of day when your ad performs better. This information can help you optimize your ad schedule for maximum impact.

By analyzing your ad's results, you'll gain valuable insights into its performance and be better equipped to create your own advertisement assignment that drives success.

Now that you've analyzed the results of your ad campaign, it's time to optimize it for even better performance. Optimization involves making adjustments to your ad based on your findings to improve its effectiveness. Here are some ways to optimize your ad campaign:

• Refine your targeting: If your ad isn't resonating with your target audience, consider adjusting your audience targeting to better reach potential customers who are more likely to be interested in your product or service.
• Test different ad elements: As discussed earlier, A/B testing different versions of your ad can help you identify what works best and improve your ad's performance. Keep testing and iterating to find the most effective combination of visuals, copy, and calls to action.
• Adjust your ad budget: If you find that your ad is performing well, consider increasing your budget to reach more potential customers. Conversely, if your ad is underperforming, you may need to reevaluate your budget and allocate resources more effectively.

Optimizing your ad campaign is an ongoing process that requires regular analysis and adjustments. By doing so, you'll continue to improve your ad's performance and make your advertisement assignment even more successful.

In conclusion, measuring your advertisement's success is a crucial part of the advertising process. By identifying the right KPIs, analyzing your results, and optimizing your ad campaign, you'll be well on your way to creating your own advertisement assignment that achieves your desired goals. Remember, advertising is an iterative process, so keep learning, experimenting, and improving to ensure your ads reach their full potential. Happy advertising!

If you're looking to further enhance your advertising skills after reading our step-by-step guide, don't miss the workshop ' What Makes a Memorable Advertisement? ' by Jessy Moussallem. This workshop will provide you with valuable insights on creating impactful and unforgettable advertisements that will resonate with your target audience.

Live classes every day

Learn from industry-leading creators

Get useful feedback from experts and peers

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* billed annually after the trial ends.

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How to Make a Poster in 6 Easy Steps [2023 Guide With Templates]

Posters continue to be one of the most popular visual communication formats. A stunning poster design won’t fail you if you need to inspire action, convey information, advertise a product, or promote an event.

In this article, we want to show you how to make a poster from scratch in six easy steps.

Whether you are a small business owner, a marketer, a healthcare professional, or a student, by the end of this guide, you will be able to create a professional poster design in minutes.

I invite you to follow along by  creating a free account for Piktochart’s online poster maker .

Then, we’ll learn how to make a poster in six steps and start creating stunning posters:

• Step 1: Start with your foundation
• Step 2: Draft an outline
• Step 3: Decide on your color scheme
• Step 4: Add your images
• Step 5: Add your copy
• Step 6: Make sure your CTA is easy to spot

How to design your own poster with free poster templates in six steps

Perhaps the biggest draw of poster media is the graphic’s ability to be eye-catching and artistic but also leave room for text that can have a call to action. 

For businesses, this could be an invitation to an event, a special promotion, or a simple announcement. 

If this is your first time creating custom posters from scratch, here’s a quick guide on how to get started with free poster templates. 

If you want to start right away, create a free account on Piktochart here and choose one of the available poster templates . You don’t need to start from scratch, just edit your fonts, colors, and icons in minutes!

1. Start with your foundation

The first step to making your own poster design is to put a few things on paper. 

Every successful poster design piece begins with the pre-design process. 

This is where you and your team hash out specifics like the design’s goal and objectives, who it’s for, and what you wish to accomplish with it. 

Identify your brand image and personality

For brands and companies, any poster template you create will automatically reflect your organization and what it stands for. As such, it’s important for the poster template design to stay true to your brand’s image and personality.

This can be a problem if you’re not sure what your brand is and if you don’t have a brand style guide to adhere to. How do you want people to see you? What values do you stand for? 

If you can’t answer these questions, your designs will feel all over the place and lack any sort of cohesion.

Remember your brand identity when you create posters for consistency in your brand messaging.

Here’s an example of a stunning poster from The North Face that stays true to the company’s image and personality of toughness and outdoor adventure. 

Identify your poster’s audience

If you don’t know who you’re designing for, your design won’t have the impact you expect. Worse, the finished product may end up feeling inauthentic and irrelevant. 

Before you start to design or even make a poster, take a moment to define your ideal viewer:

• Who is my target viewer?
• Why would that person be interested in my poster?
• What kind of content would they most likely respond to?
• What are their needs, challenges, and pain points?
• What can my brand/company/business do for them?

These questions will help you better understand your poster’s audience, allowing you to make logical design decisions. 

Define your poster’s message

A picture, as they say, is worth a thousand words. It’s a cliché, but it became one for a reason. Your design doesn’t need a lot of text to say something. It does, however, need to have a specific message, which you can then refer to for all of your design decisions.

For example, if you want to promote an upcoming fun run, you’d want your design to communicate a sense of energy and movement. That could mean using excited and encouraging language, as well as bright colors. 

2. Draft an outline

You need to create an outline before you make a poster to ensure any information you’re presenting is clear, clean, and concise. 

It may seem like a good idea to place as much information as you can on the poster. In the case of an event, the details would include: 

• Complete details on ticket pricing, including early-bird discounts
• Event rules
• Parking locations

However, less is often more when it comes to posters. 

The more information your poster has, the higher the risk that it will confuse and overwhelm the reader. 

Here’s an example of a poster that tries to do too much at once. 

To minimize confusion, go back to the objectives of your custom poster . If it’s an event poster, it should have the following information:

• The headline/name of the event
• Pertinent details (i.e., the what, when, where, and how of the event)

The pet adoption drive poster template below is a good (and adorable!) example.

3. Decide on your color scheme

Your design’s color scheme is probably the first thing your audience will notice about your poster (especially from afar), so it’s important to get it right. 

Color selection might be one of the most basic principles of visual design, but it can take time to figure out if you’re someone who’s unfamiliar with color theory . 

60-30-10 color rule

One technique we recommend using is the 60-30-10 color rule . Basically, you want to pick a shade of a primary color: red, blue, or yellow. Next, pick two complementary colors. Use a tool like Adobe Color to choose colors that match your primary color. 

Your primary color should take up 60 percent of your poster design, while the two other colors can take the remaining 30 and 10 percent. 

You can always add one or two more colors, but the point of this color rule is to follow a hierarchy in your design. Here’s an example of a poster using this rule.

4. Add your images

Dramatic and relevant photographs have been a staple of poster design for decades. 

Take a look at the example below. The poster on the right can give you a huge boost in visual appeal over the one on the left. In fact, your image can convey much more than regular text ever will.

The right image can give your design a huge boost in visual appeal. In fact, your image can convey much more than regular text ever will for eye-catching posters.

If you’ve already identified your brand image and personality, choosing an appropriate photograph for your poster should come easily. Here are two things to keep in mind at this stage.

• For starters, you want an image that’s actually relevant to your message and poster objectives.
• Use a photograph that can facilitate a balance between your text and image. Look for images with a focal point, which you can then surround with text and other visual elements. 

5. Add your copy

Now it’s time to take your headline and details from your outline and insert them into your poster-making.

There are two things you’ll need to deal with at this stage to ensure your text elements jive with your images and other graphic elements. 

The fonts you choose will also have a significant effect on your poster’s mood and message.

For example, if your poster content has something to do with a modern theme or concept, consider sticking with a clean sans-serif typeface.

If you have a more serious poster design in mind or want to communicate class or a sense of whimsy, a serif typeface should do the trick.

You can also experiment with decorative typefaces , which allow your headlines to grab the reader’s attention. The Halloween poster template below is a good example.

One thing to remember with typefaces, however, is to avoid combining more than two different typefaces or four type variations (i.e., type size, and bold or italic style). 

When in doubt, stick to a sans serif font and serif font combination, or a decorative font for your poster headline and sans serif fonts for all other text. 

For a more in-depth guide to typefaces, read our guide: 4 Things You Need to Know to Pair Fonts Well

Text layout

The way your text is laid out on your poster is just as important as your typefaces. 

The rule to remember here is visual hierarchy. 

You want to use the size and position of your text elements to tell the reader where to look, like your headline and call to action. 

This can be a complicated topic, but our guide to creating a visual hierarchy with fonts can help you learn more about it.

6. Make sure your CTA is easy to spot

If your poster has a call to action (CTA), make sure it’s clear and visible to the reader. 

The whole point of a CTA is to get people to take action, so it only makes sense to draw people’s attention to it, but not so much that it overshadows your headline. 

As a good example, check out the job ad poster template below.  

Now that you have a better idea of how to make a poster let’s look at eight types of posters you can use.

8 Types of posters

Below are some of the most common types of posters in use today, along with a brief description of what makes them different from each other.

1. Event posters

Even in today’s digital world, event posters continue to be a primary medium for promoting any upcoming event, including concerts, plays and musicals, fairs, sporting events, conferences, and trade shows.

Almost any type of public event is advertised with a poster of some kind, with some leaving a lasting impression on our collective memories. Want to learn how to make a poster for events?

Piktochart offers professional pre-made poster templates for conferences and events. You could get started right away with our poster maker tool by creating a free account .

2. Advertisement posters

Advertisement posters or ad posters have given us many of modern history’s most iconic pop-culture images. 

Since the turn of the 20th century, brands like Coca-Cola, Camel, Apple, and Nike have produced posters that withstood the test of time. 

Many of these ads were designed to be multi-purpose print ads distributed through magazines, newspapers, billboards, and posters around cities. 

Ad posters are a popular type of business poster because it’s a simple way to promote products or services.

Customers are more likely to trust an advertisement poster because they appear in public places, making them more credible to a broader audience.

3. Political posters

Some of the most famous posters are associated with major historical moments and conflicts.

During World War I, the U.S. Army produced the “I Want You” poster depicting a commanding Uncle Sam urging the viewer to join the war effort in Europe. 

In World War II, Westinghouse Electric released the “We Can Do It” poster to boost employee morale and reduce absenteeism. 

In 2008, the iconic Barack Obama “Hope” poster, designed by artist Shepard Fairey, represented the energy and optimism surrounding the former president’s campaign. 

4. Movie posters

Of course, no discussion about posters would be complete without movie posters. 

These are perhaps the most popular and sought-after print materials. 

This is especially true for posters of classics like The Godfather , Jaws , Star Wars , Pulp Fiction , and Terminator , among many other hit films and franchises. 

5. Motivational posters

Anyone who was in high school in the ‘80s and ‘90s would probably remember a motivational poster hanging in the classroom or principal’s office. 

You’ve seen it before: a photograph (usually of natural landscapes, animals, and people) enclosed by a black border paired with sentiments about perseverance, hard work, and teamwork written in bold text. Admittedly, these posters can look dated. 

If you’re looking for motivational posters that come in more contemporary designs, Piktochart’s poster templates, like the ones below, are a good choice.

6. Travel posters

Posters are perfect for the travel industry because they make a strong visual statement through graphic design. 

Tourism agencies, tour companies, airports, and local governments have used travel posters since the early 20th century to encourage travel to different destinations. 

Wondering how to make a stunning poster? Just use a dramatic image of a location, add the name of the place, toss in a CTA, and you’ve got yourself a poster that just might get people’s wanderlust going. 

7. Educational and informative posters

Educational or informative posters are used in both the academic and corporate worlds.

Their goal is to convey information, increase knowledge around a specific topic, share interesting facts, or bring attention to company announcements.

Unlike other poster types, informative posters are always going to be fact-based. Thus they usually are more text- and data-heavy.

8. Infographic posters

Last but not least are infographic posters. This type of poster is very similar to informative posters.

An infographic poster uses graphical elements to grab the audience’s attention, like illustrations, icons, or photos combined with text to explain complex information clearly and visually. Infographic posters can serve as a helpful learning aid at schools, offices, or any kids’ room. These types of posters are perfect for explaining anything from  climate change ,  the immune system , or  the pros and cons of AI .

Our favorite infographic posters are created by the popular  YouTube channel Kurzgesagt . See the below example:

Beautiful poster designs with Piktochart

This guide only scratches the surface of the poster-design process. If you want to design and print an eye-catching poster and learn more advanced poster-making skills, our free online poster maker, and free online visual storytelling course can help you learn how to communicate through visuals more effectively.

To recap, here are the steps you should remember if you want to make a poster:

• Build your foundation
• Draft an outline
• Choose your color scheme
• Add your images
• Add your copy and graphics
• Make sure your CTA stands out

When you’re ready to get started, sign up for free on Piktochart to customize our large collection of poster templates with our online poster maker . 

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How to Make Your Own Advertising Posters

Last Updated: July 23, 2022

This article was co-authored by Ryan Conway . Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016. This article has been viewed 281,587 times.

Even though advertising has gotten much more high-tech in recent years, ad posters are still a popular and effective form of marketing. Whether you're opening a store, playing a show with your band, or campaigning for political office, good advertising posters are a great tool for your success. While designing posters takes a lot of work, you can definitely produce a great poster all on your own.

Getting Started

• Look at where you can place your poster so the most people will see it. Also keep in mind that posters in places where people move, like hallways, tend to attract less attention than places where people have to wait. For example, a bus stop is a place where people have to wait, and their eyes will probably wander while they do so. A poster visible from a bus stop is more likely to be noticed than one in a school hallway.
• Look at the colors and lighting of the area. You'll want your poster to stand out rather than blend in, so pick colors and designs that will contrast with the surroundings.

Designing Your Poster

• Headline. This is the part that should grab the reader's attention. It is usually at the top of the poster and is in the biggest font. It should be short- less than 15 words- or your reader will get bored and walk away without reading the rest. Try to come up with a great phrase that conveys a message about your product and makes the reader want to look at the rest of the poster.
• Body. Underneath the headline should be one or two sentences that advertise your message. They can be longer than the headline, but again short enough to keep the reader interested. Highlight only a few key points that you want readers to know and to entice them.
• Signature. Here is where you'll place your company, store, group, or whatever you're advertising. Include all relevant contact information like address, phone number, email, social media pages, websites, and hours of operation. It is usually at the bottom of the poster.

• Always use high-resolution images. Although low-resolution images may look normal when they are on your computer, they may look blurry or pixelated when they are printed.

• Don't go crazy with colors. The same way as too many images will overwhelm the reader, too many colors will also overload them. Three or four colors is usually enough to attract attention but not so much that readers will be overwhelmed.

• Try to use only three different fonts on your poster- the headline in the largest, the body in the next size, and the signature in the smallest. Too many sizes will bore the reader and they will probably stop reading the poster.

Expert Q&A

• If you need a professional advertising poster, you should consider hiring a professional graphic designer. A graphic designer knows how to create a visually pleasing and convincing poster. The money you pay toward the graphic designer can pay off, if you have an effective poster that results in more ticket sales, business or recognition. Thanks Helpful 1 Not Helpful 0

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• ↑ Ryan Conway. Marketing Expert. Expert Interview. 17 March 2021.
• ↑ https://ag.tennessee.edu/cpa/Information%20Sheets/cpa180.pdf

About This Article

To make your own advertising poster, use Illustrator, Word, or a template-based program like Poster Maker. Start by writing a punchy headline to draw in your audience. To get people’s attention from a distance, make sure you can read your headline from about 15 feet away. Underneath that, you’ll want a few sentences to give your audience more information about what you’re advertising. For example, if you’re advertising a new shop, tell them where it is, when it opens, and what it sells. Then, choose 1 or 2 high resolution images that are relevant to your advert. Use a simple color scheme for the images and fonts that reflect the content of your advert. You don’t want to bombard your audience with too many images or too much information. For more tips, including where to place your posters to target your ideal audience, read on! Did this summary help you? Yes No

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Blog Marketing How to Design a Marketing Poster (10+ Templates Included)

How to Design a Marketing Poster (10+ Templates Included)

Written by: Chau Nguyen Sep 23, 2022

It’s common for posters to grace bedroom walls, especially those of overzealous fans. But posters aren’t just a staple of fandom or pop culture — they can also serve as an effective part of a business’s marketing strategy.

So if you’ve entertained the thought of using a marketing poster to promote your business, you’ve come to the right place. 

In this article, I’ll touch briefly on what a marketing poster is and why it’s an effective marketing tool. I’ll also go over some simple tips to create an engaging marketing poster yourself. (Hint: one of them is using a marketing  poster template !)

Click to jump ahead:

What is a marketing poster?

Why you should use a marketing poster, how to design a marketing poster, 3 tips to design an attractive marketing poster.

Marketing posters promote a product, service or event.

Companies tend to put these up in public spaces to gain a wider reach. But printing them out isn’t the only option — you can totally promote your events or products online with a marketing poster.

As they’re both eye-catching and informative, marketing posters juggle the perfect blend of textual and graphic elements. Take a look at the poster example below.

This marketing  event poster  does a great job promoting the art show. The colorful poster background reflects the theme of the event, and on top of that, there’s information on where and when the show takes place.

Feel free to edit this template to promote your event (it doesn’t have to be an art show!)

Just so you know, some of our poster templates are free to use and some require a small monthly fee.  Sign up  is always free, as is access to Venngage’s online drag-and-drop editor.

Some say marketing posters are outdated, but this is far from the truth! If used correctly, marketing posters can deliver excellent results for businesses of all sizes, because…

Marketing posters are cost-effective

When you don’t have the budget for that giant billboard, you can opt for a marketing poster instead.

Printing and distribution of posters are significantly cheaper than renting billboards or paying for a double-page spread in newspapers and magazines. As long as posters are placed in areas with high foot traffic volume, these should prove to be effective.

That’s why marketing posters have survived the test of time — they’re effective, reasonably priced marketing tools.

You don’t even need to pay for a poster designer. To further cut expenses, design your marketing poster through platforms like Venngage. Here’s a good template that you can edit right away.

While making way for some new stuff for your home, make some extra funds along the process by holding a garage sale. And what better way to spread the word about it than through marketing posters, right?

Marketing posters can give your brand long-term exposure

Compared to other print marketing materials, marketing posters are more accessible and have a long shelf life. They can remain visible for days, weeks, months or even years depending on the material’s durability. It can help, too, if the poster remains relevant for years — like the template below on global warming. 

Marketing posters are great for recruiting volunteers, especially for causes like environmental protection. This type of event rarely has a specific demographic, so putting this poster up in public areas (like train stations or malls) is an effective marketing strategy.

Marketing posters allow size, design and messaging flexibility

A movie poster’s standard size is 24 inches x 36 inches. Some may think marketing posters have the same size requirements, but they’re actually much more flexible. In fact, marketing posters can come in a wide range of shapes and sizes.

This also means marketing posters could communicate different types of marketing messages. You can use these to introduce new products or services, announce a big corporate event, or even remind people about the best health practices. Speaking of which, we have a marketing poster template on how to properly wash our hands. 

The pandemic taught us the importance of always keeping our hands clean. You can educate people with relevant information about this habit with a simple marketing poster like the one above.

Notice how it uses multiple icons to make the instructions more engaging and easy to remember. If you want to change the icons, simply double-click one and choose the alternative:

Below are the five steps on how to design a marketing poster. Note that you can always start designing with a Venngage free account  and a Venngage  poster template .

Identify your audience

Every successful design begins with a pre-design process. This is when you identify your target audience and determine what the poster is for. For a marketing poster to be effective, the message must be clear and reach the right people.

Say you’re planning to promote a company’s team-building activity with a marketing poster. Include information like date, time and the types of activities involved — like in the template below:

Think of your audience when you design the poster. As this one is for a fun activity, you can include your company’s inside jokes or add some puns to your poster content.

Related : 21 Essential Human Resources Poster Examples

Draft your outline

To ensure that the information you want to convey is clear and concise, create an outline.

For starters, include as much information as you can in the outline so you won’t forget any critical details.

Once the outline is ready, you can either:

• Create a mock-up of your poster in applications like Photoshop. This may take time since you need to come up with a design from scratch. And remember: when it comes to designing marketing posters, less is more. If you try to include too much information, the poster may confuse and overwhelm your readers. If you need help choosing your poster layout, check out our post: How to Apply the Right Layout To Your Poster
• Choose a pre-designed poster template like one of ours. If you already know the type of poster you’re creating and the information it contains, you can just choose a template that checks off those boxes and start editing. If you need some inspiration, just browse the  poster template library .

Choose the right color palette

Marketing posters are an opportunity to spread brand awareness, which you can do by applying your brand’s color palette in the poster.

This is a good example:

You can immediately see the brand colors of the Grove Student Council here in the event poster (orange, cream, dark blue).

To brand your poster using Venngage, simply add your brand colors and logo using Autobrand:

And once you’re in the design dashboard, apply your branding elements in one click with My Brand Kit:

Besides spreading brand awareness, the colors used in your marketing posters can reflect your product or event as well. Here’s an example:

This poster promotes a Breast Cancer Awareness event: “Power in Pink”, and the poster designer uses shades of pink to illustrate that.

• 15 Medical Poster Templates for Patient Education
• 10+ Informative Research Poster Templates to Share Information

Add images and icons

For decades, photos have been a staple of poster design. You can give your design a huge boost in visual appeal whenever you use the right image.

Another tip is to avoid using stock photos because other companies and organizations might be using the same and it will be harder for your poster to stand out.

Have a look at this educational poster about photosynthesis.

Instead of a blank background, an image of leaves instantly improved the design. You can use the same approach as well. For example, if you offer travel packages, you can use images of famous destinations or travel luggage as your background. Without even reading the text, the audience will know what your poster is for.

Besides images, you can add icons and illustrations to your poster too. Take a look at this template:

This  scientific poster  uses different icons (syringes, bandages, stethoscopes) to reflect the topic (health).

For even more examples of creative ways to design your poster, check out our blog:  55+ Creative Poster Ideas, Templates & Design Tips

Edit your headline and add a call to action (CTA)

Your headline should grab the reader’s attention right away. To do that, keep it short and snappy, and make it stand out by using a larger font size. Still, make sure the typeface and the font color you use blend well with your images and other design elements.

You should also include a CTA in your poster. It must be clear and visible to the readers so they will know the next steps. See how a call to action affects the sample poster below.

The design itself is already engaging. If you look at the bottom of the poster, you will see an RSVP. This serves as their CTA and people who are interested in attending will call right away.

Boost your marketing poster’s effectiveness with these tips.

1. Use a template

If you’re short on time, or if you haven’t come up with a design layout or theme for your poster yet — time to use a template.

Templates like those featured in Venngage’s library are created by professional designers, with you in mind. What this means is that you can:

• Create a beautiful, engaging marketing poster from a template — even if you don’t have much design experience.
• Get inspiration from different poster designs with a variety of poster layouts and themes you can choose from.

Here’s an excellent template you can work on right now:

Create a fun-looking poster for your tutoring services (or any service, really) using this sample. Add icons or images — whichever’s more appealing to your target audience. Don’t forget to add your website and contact info.

2. Make sure your poster stands out

Printed posters can come in large sizes, and these are typically visible even from a fair distance. But remember, not many people will go near a poster to read the fine print unless it catches their eye.

To grab the reader’s attention right away, you can make your headline stand out, like in this template:

Or this one: 

You can also illustrate the poster with a striking, dominant image, like in this example:

3. Use icons to visualize concepts

You can  use icons  to embellish points and, in certain cases, replace text. 

Icons are also great for illustrating ideas quickly. You can even make icons the focal point of your design, like the scientific poster template below:

Keep these best practices in mind when using icons in your poster design:

• Pick icons with a consistent style (line thickness, flat or illustrated, line art or filled).
• Use icons sparingly and allow for plenty of white space to let your design breathe.
• Add a simple border or background shape to your icons.
• If you do replace the text with icons, make sure that the meaning is very obvious.

For more  poster design tips , check out our blog: How to Make a Poster in 10 Steps

Marketing posters are cost-effective, engaging and fun to create yourself

When used right, marketing posters are incredibly effective at promoting your business. And if you’re not sure, just test them out. They cost little to create and you can have some fun while you’re at it.

If you’re ready to create a marketing poster, go ahead and choose a Venngage poster template to edit. It’s free to give it a try!

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How to Design an Advertisement Poster: A Walkthrough

Table of Contents

A poster can contain whatever you desire; however, the majority are made for advertising purposes for a brand or company.

Advertising poster design is still one of the most popular and effective marketing methods despite advertisements becoming high-tech in recent years. Whether opening a cafe, organizing a music festival for your university, or promoting your beauty parlor, good posters always work best for your advertisement. Though advertising poster design requires professional designers, you can also design a poster on your own. You need a free online tool to do that.

You can create your poster in a matter of minutes with a free online poster maker. You are aware that sometimes words are insufficient if you have chosen to produce a poster to sell your good or service. To make a statement more impactful, increase interest, or heighten the anticipation of an upcoming event, striking graphics are necessary. However, designing an advertisement poster is daunting, especially if you do not have a professional graphic designer background.

There are nonetheless poster design best practices that you should adhere to even though there is no one correct approach when you want to create posters.

As a result, we decided to create the most comprehensive advertisement poster design guide available. You’ve come to the right place if you want to learn how to create a poster from scratch.

Almost every poster you create can benefit from these advertisement poster design tips. So let’s begin, then!

Advertising Poster Design Best Practices

These are the best tips to guide you when you start creating your own advertisement poster.

Define the Goal of Your Poster

Want to let someone know about a new product? Want to inform them about a concert taking place nearby? Or inform them that a sale is going to be held soon? These are all objectives that a poster design can aid you in achieving.

You can utilize that goal to direct your design decisions if you start by considering your significant objectives.

If the objective of your poster, for instance, is to encourage people to attend a conference, it should be deliberately constructed to support this objective. Simplicity always triumphs in written communication, according to a common rule.

Check out the conference poster below:

The poster’s layout highlights the essential details that visitors need to be aware of and has a polished, businesslike appearance:

• The yellow stands out against the blue, emphasizing the event’s date, location, and guest speakers (information likely to pique attendees’ interest ).
• The most significant text also includes the name of the meeting.
• A short description of the conference’s topic is included after the title.
• The notion of a group coming together to realize a vision is reflected in the background image.

Now look at this advertisement poster for recruitment:

This poster’s objective is to inform qualified candidates of the open position. Additionally, encourage them to phone that number to apply to the business:

• This poster’s “We’re Hiring” title is more significant than any other text and is surrounded by an eye-catching image .
• So that readers can immediately determine whether the posting relates to them, the open positions are listed after.
• A distinct color is used to draw attention to the call to action to dial that number.
• The next part provides concise answers to many job seekers’ most common queries.

Create a goal at the outset and center your poster design around it.

Consider the Target Audience

Maybe your ideas for advertisement poster design are the best. The desires of your target audience, though, are what matters.

Next, you should think about the audience your poster design is meant to attract. How you respond to this question will likely greatly influence your design decisions.

Consider the following as an example for advertising a fundraiser for the arts:

The design, color palette , and layout appear pretty polished. They are likely attempting to draw in an older, more established demographic. one who is wealthy enough to contribute to their cause in addition to blowing money on a charity dinner.

Now contrast it with this advertisement for a charity Color Run:

With its vibrant colors and bold fonts—two of the hottest trends in graphic design this year—this poster targets a much younger demographic. Additionally, it seems more like a party than fundraising!

Both are fundraising event posters; however, each poster is attempting to attract a different audience.

Let’s say you want to advertise guitar instruction in music classrooms, using the sample below:

The layout, different fonts, color scheme , and general design are all flawlessly coordinated. In addition, they choose to feature an image of an acoustic guitar because most of their classes are instruction in classical and acoustic guitar. The whole aesthetic also lends attractiveness to pop songs.

The following poster should be compared to the one above:

This poster draws ballet enthusiasts thanks to the ideal background image and simple style.

Although they are both advertising posters for separate lessons, the target demographic for each poster varies. Make sure to thoroughly understand your target audience before starting the poster design process.

Choose a Relevant Color Palette

One of the most critical components of any advertisement poster design is color. Nothing else can create the atmosphere for your poster, draw people in, and inspire them to take action. According to a study, colors can account for up to 90% of a first impression, and 84% of consumers cite color as their top consideration when making a purchase. Therefore, you cannot make any color compromises when designing posters.

Using a brand’s color palette when selecting colors is good, but you should also consider your options strategically. Use intense hues of yellow and red to excite your brand and grab attention. Green, blue, and purple hues give your design stability, professionalism, refinement, and tranquillity. Using white and black contrasts in combination is a terrific approach to convey sophistication.

For instance, multiple red, yellow, and orange shades, as seen in the advertisement poster template below, can be used to create a flaming design and accentuate the call-to-actions using color.

The design team used greens, oranges, yellows, and reds for all the other design elements, including the fonts, to showcase one of the restaurant’s best pasta dishes.

Use Fonts Carefully

To get the best advertising poster design, it is critical first to define the purpose. However, the reason for the poster design largely depends on the message you want to deliver. As a result, you may want to give your typography a lot of care.

Your poster design dramatically depends on the typeface you use. In addition, it would be wise to concentrate on the text’s structure to establish a typographic hierarchy that will draw attention to your most crucial details.

Ensure that everyone is focused on the text you wish to display. Make sure the headlines are contextual and use bolder fonts. Limit the number of fonts used in one advertisement poster design to three.

But instead of worrying too much about the poster design, we advise you to concentrate on your plan. By altering the fonts’ color and size, you may make the design visually appealing, even if you use a single font.

Incorporate High-Quality Images and Stock Photos

If you’ve been paying attention, you might have noticed that the templates and examples in this post extensively use images.

Relevant and high-quality images have long been a standard for poster design. But, surprisingly, the appropriate photos can provide your design with a significant visual appeal boost. According to statistics, the text is processed by the human brain 60,000 times slower than images. In addition, an MIT study demonstrates that the human brain stores a picture in memory in just 13 milliseconds.

So, to engage your audience with the poster and persuade them to read the information therein, you must select high-quality and pertinent photos. Use images that will help your photo and text flow together. Additionally, it’s a brilliant idea to use an image as the centerpiece and then encircle it with additional design elements.

Unsplash and Pexels are excellent resources for finding stunning, free, and premium images for your poster.

Decide Where You Want to Share Your Poster

Will you get it printed out and hung on the wall? Or post it to your social media followers?

Before you begin the design process, it’s crucial to choose the location where your poster will be displayed. This is because, as you will see below, correctly optimizing a poster for print differs somewhat from doing so for Twitter or Facebook.

Optimize your poster for print

You presumably already know where you plan to distribute your poster. Making design options based on where you plan to pin it up can be helpful.

There are several fundamental rules you should adhere to if you wish to print your poster. Check out some finest poster design ideas .

Visualize where you will pin up your poster

Print your poster larger if it will be hung on a wall with other design posters so it will stand out:

However, if it’s going on a mostly empty wall, print it in a smaller size and hang up several of them to make a more significant impression, like the simple poster design below:

Optimize your poster for social media

When creating a poster for a website rather than print, there are fewer restrictions. Therefore, this is an excellent chance to incorporate something delightful into your design. You should still adhere to some rules, though.

Size your poster for the social media platform you’re promoting it on if you want it to appear great there. For various platforms, you might wish to create a few distinct copies of your poster.

Always remember that a square or portrait orientation looks best for mobile viewing. This is because, on mobile devices, users are accustomed to scrolling up and down rather than side to side.

The optimal measurements for each of the major social media networks are as follows:

• Facebook : 1200 x 628, or 1200 x 1200 for square
• Instagram : 1080 x 1080, or 1080 x 1350 for portrait 
• Pinterest : Here, there is more room for length, but aim for a ratio of 2:3 to 1:3.5.
• Twitter : 1024 x 512

How To Design An Advertisement Poster Using Free Online Editor and Poster Maker

You have now reached the design section, where we will show you how to create an advertisement poster using a free poster maker.

Step 1: Pick An Advertising Poster Design Template

Once you sign-up for these free options of poster makers in the market today, you will land on the all templates page, where they have divided all their poster templates into different Document Types. Type Poster in the search box and click on the results as shown below to find a suitable template.

Select the category for Advertising in the poster template list.

Select the template you want by clicking “Select.” Give the template a name and a short description.

Step 2: Customize The Template

Customization is the section of your design where you use the online editor to add magic to your creation. For example, you can personalize a template for an advertisement poster in various ways. Change backgrounds, add your text, add new elements, add your own photos, and more.

One online tool that stands out is the DocHipo poster maker.

Set Background

For example, a DocHipo online editor can set background with just a few clicks.

Customize the background for your design by selecting the “Background” tab from the “Graphics and Media” section of the left sidebar.

Add Your Images

Select the “Pictures” option from the left sidebar to include pertinent images in the template.

You can also upload images from your computer by clicking the “Uploads” button and selecting Upload Images.

Add, Edit, Or Delete Text

Select the “Text” tab from the left panel to include text in your design.

To add your own text, double-click the text you wish to change in the template.

Now, use the edit panel to explore more features to alter the text’s font style, color, opacity, spacing, border, and other attributes.

You can add your company logo or business brand details here.

Add and Customize Other Elements

Use the sidebar to select more design elements to add, such as icons, pictures, shapes, and lines.

Additionally, you can change the elements’ appearance in various ways, including by resizing, rotating, relocating, and altering their color. The edit panel on top is activated when you choose any piece on the template you are modifying. You can take all the actions above with its assistance.

Step 3: Download Your Advertising Poster Design

To download your design, click the three dots and choose “download” from the drop-down menu.

Click the download button after selecting the file type and quality you need (high-quality download is recommended for printable document kinds like posters).

Free Advertisement Poster Templates and Ideas

You can get a free poster maker via the web quickly. Asides from DocHipo, there are others such as Adobe Creative Cloud Express , PosterMyWall, Fotor Free poster maker, Templates.Net Editable advertisement posters, etc.

The internet solutions we described are perfect when you’re in a rush or don’t have access to your editing software. But if you want to personalize your posters, which is what you probably want to do, then this area is for you.

There is something for any project because we looked for exquisitely created free templates for sales, design firms, recruiting, employment, product advertisements, vehicle sales, real estate, restaurants, event posters, and more.

You are required to have at least little design skills to be able to edit professionally designed templates without altering the quality.

Free Cyber Monday Big Sale Advertising Poster Template

World Ocean Day Free Advertising poster template

Free Delivery Service Advertising Poster Template

Creative Fashion Design Free Advertising Poster Template

Job Recruitment Free Advertisement Poster template

Travelling Agency Free Advertisement Poster Template

Night Club Party Free Event Poster

Creative Free Advertising Event Poster Templates

Special Pizza Day Poster Template Freebie

Download and Design Eye-catching Advertising Poster Templates with All Time Design

The advertisement posters listed above will give you inspiration and ideas, but does it end there? No! You can be inspired with zero design skills to help create advertising posters for your business or company.

Creating your own poster templates can be a lot of work, especially if you have poor or no knowledge of graphic design.

All Time Design will help you design amazing posters with the aid of its experienced assigned graphic designer for your advertisement poster templates.

You will get your money’s worth with years of experience designing for top brands.

Sign up today, and a free 14-day trial awaits you to test out All Time Design and its unique difference from other designers.

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A well-executed poster has the power to grab someone’s attention while delivering an important message. Whether you’re promoting an event, selling a product, or advertising a movie, your poster’s quality is crucial to your venture’s success. You can now create sleek and eye-catching posters from the comfort of your own home, using an Adobe Express poster template as the basis for your design. The Adobe Express custom poster maker offers a range of templates and layouts that you can use to create your own posters.

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How to make a poster.

Make a custom poster online.

Explore the menus to find more options for customizing your poster, such as applying filters to your background image and changing the color palette. Use these features to really let your creativity shine. Adobe Express automatically saves your poster designs, so you can come back and tweak them as much as you need. Create movie posters, music posters, business posters, motivational posters, or anything else that captures your imagination.

Why use the Adobe Express poster maker app?

With the Adobe Express poster design app, getting creative is fun, easy, quick, and free. With all the options and customization that Adobe Express offers, the choice is simple. Posters are a powerful vehicle for delivering your message. There’s no specialized training needed to create a stunning poster when you have Adobe Express.

Design eye-catching posters for any event.

Whether it’s for your business or for a school project, a captivating poster can capture people’s attention and make a lot of impact. A well-designed poster consists of a blend of text and images or graphics that make your poster design pop. The poster maker from Adobe Express gives you better control over what goes into your poster design. With the Adobe Express online poster maker, you can easily create an attention-grabbing poster to hype attendees up for your next community event, fundraiser, or back-to-school night.

Make custom posters with this easy-to-use poster maker.

To create a poster that is captivating and engaging, you first need to consider who your target audience is. Use high-quality images and make sure that your text is attractive and easy-to-read. Be sure leave some white spaces to keep your poster design balanced and avoid clutter. When you design a poster, it’s also important to add branding elements like your brand colors or logo. Use poster maker from Adobe Express to create a poster online in just a few clicks. Don’t forget to add a unique call to action so your audience knows what to do next.

Create easier with the Adobe Express poster maker.

The Adobe Express poster maker is beginner-friendly and easy to use, no matter your design experience. Whatever vision, style, or aesthetic you imagine, you can easily bring it to life with tons of free poster templates by your side. Find thousands of royalty-free images, videos, fonts, icons, and so much more to further customize your poster. To further strengthen your bond with your audience, upload your brand logo, fonts, and unique color palette to your design using the Adobe Express poster maker. Once you're done making your poster, save and share it anywhere or send an editable share link to others to co-edit your project. Creating a stunning poster is a breeze with Adobe Express.

Frequently asked questions.

Explore related posts.

https://www.adobe.com/express/learn/blog/motivational-poster-examples

https://www.adobe.com/express/learn/blog/20-minimalist-movie-poster-examples

https://www.adobe.com/express/learn/blog/all-about-me-poster-ideas

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How An Advertisement Poster Helps Your Brand

Types of advertisement posters, advertisement poster examples.

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According to data , the likelihood of people remembering a brand they see in print is 70 percent more than when they notice one online. It strengthens the argument that even in today’s digitally-driven world, print advertisement such as through posters remains an effective way to reach a target audience.

Poster advertising enables advertisers and marketers to not only drive brand awareness, but it’s also a powerful method to generate buzz for an upcoming event, alert people about a new product launch, or inform them of a discount sale on Black Friday or other festive occasions .

Advertisement posters (or any form of print advertising, for that matter) are particularly effective for targeting location-based audiences. In this scenario, a print ad displayed in public places is more likely to grab eyeballs than, say, a digital banner or a social media post. It is, however, important to know your target audience and the places where they are more likely to come across your ad before deciding the placement.

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An advertisement poster must be able to elicit an emotional response from the audience. Emotion, after all, is a key factor in people's buying decisions. Data, too, backs this up.

According to a data analysis from the UK-based Institute of Practitioners in Advertising (IPA), advertising campaigns with exclusively emotional content performed almost twice (31 percent to 16 percent) as well as content that was purely rational.

Creating a poster is not just about putting together a visual design that impresses people and persuades them to take an action. Sure, those are indispensable when you’re planning for an advertisement campaign, but a poster offers so much more.

Size And Placement Flexibility

Posters are typically designed and printed in a handful of different dimensions:

• A0: 841x1189mm
• A1: 594x841mm
• A2: 420x594mm
• A3: 297x420mm
• A4: 210x297mm

Depending on where you want to display your poster, its size will vary, but the aforementioned sizes indicate flexibility in printing your poster to reach people in different locations. 

WATCH: How to Resize designs in 1-click

For example, if you want to target people visiting a shopping mall, then the A3 poster size is ideal for indoor advertising. On the other hand, A2 or A1 poster is perfect for outdoor advertising and allows you to target people in high-traffic areas.

Long-term Visibility

Print advertising formats are aplenty but not all of them offer the desired shelf life.

Take a newspaper ad as an example. Most, if not all, readers would not bother to read the same newspaper more than once. So, while they may see your brand’s advertisement if it is prominent, they are unlikely to revisit the ad. 

However, a publicly advertised poster will remain prominent (if it’s displayed in a prominent location, of course) to people 24x7 until it’s taken down. 

This means more of your audience will see your advertisement poster. Those who are probably not convinced by the message or the offer in the first instance will have a second, third, or fourth glance at the ad’s message and consider changing their mind.

ALSO READ: How to Create Engaging Visuals for Your Social Media Posts – 13 Guaranteed Tips for Glory

Build Brand Authority

A visually-appealing poster piques interest in your target audience, and, yes, establishes your brand as an authority.

You may ask: “What is brand authority?”

It is the expertise of a company or a brand within its industry or niche. If people look up to a company as a genuine expert in what it serves its customers, it’s a sign that the company has achieved brand authority.

Building brand authority is key to gaining and amplifying customer trust. It further helps achieve maximum results from marketing and advertising campaigns.  

For an advertisement poster to do its job, it must be on-brand and unique to make it recognizable to the public eye. And, rather than coming across as one of the many posters displayed day in and day out, people are more likely to be interested in the poster’s message, its value proposition, and consider taking the action.

We have seen that because posters come in a wide range of dimensions, they offer flexibility in placement.

Another advantage of posters is that brands can tweak the design style and feel based on their campaign goals.  

Let’s look at the poster types that brands can take advantage of for maximum benefit.

Graphic Poster

Graphical elements are front and center of this type of posters in which the text is kept to a minimum.

If you plan to promote a movie, a product, or an event, a graphic poster is a great option. 

It offers creative freedom to deliver your message with a twist. The right combination of graphics will grab your audience’s attention and build intrigue in your product, the film you’re promoting, or the music fest that’s coming up.

Typographic Poster

This type of poster is ideal when plenty of text-based information needs to be incorporated.

With typography being the main focus, the poster works best for event or webinar promotions, shopping offers, and more.

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Details such as event date, time, location, registration information, and more should be included in the poster design and displayed in an aesthetically-appealing way.

Image-based Poster

If your poster design must include the picture of a celebrity or a VIP, or include a photo to illustrate a message in pictorial form, then an image-based poster is your best option. 

Whether it’s a gymnasium aiming to increase memberships, a salon promoting hair cut at a slashed price for a limited time, a fashion event being held metropolis - an image poster can help grab people’s attention and elicit a response. 

This is a type of poster that helps brands across industries promote their offers and drive conversions.

Picmaker provides free access to hundreds of advertisement poster templates to help marketers and advertisers achieve their key campaign objectives. Whether it’s to drive sign-ups, close a sale, or promote a new product, you’ll find a poster template that's easy to customize and get started in minutes.

Example #1: Black Friday Deal Poster

This poster is tailor-made for jewelry business owners who are promoting special deals on the occasion of Black Friday, the biggest shopping day of the year. It requires little customization before use. Include your brand logo and brand name too, to make it recognizable for your customers.

Example #2: Boy Playing Football New Season Tryouts Poster

Football and soccer coaching centers can use this advertisement poster to get budding footballers to join their coaching programs. The poster copy includes all the details, such as dates, time, and location, essential for the audience to make a decision to enroll their name.

Example #3: Brown Background Catch Up With Mom Poster

Cafés and small food outlets promoting Mother’s Day offers can use this poster to attract more guests to their restaurants. It’s a minimalist poster with fewer details that make it easier to understand and remember. It also means that it has the potential to generate plenty of responses from viewers and potential customers.

Example #4: Brown Background Father’s Day BBQ Poster

BBQ restaurants aiming to attract guests on the occasion of Father’s Day can use this poster to drive table bookings and inquiries. This, too, is a minimalist poster with the copy including only the basic, necessary details such as the date and location. You may want to include your restaurant logo and name before use.

Example #5: Black And Yellow Gym Fitness Enrollment Poster

This poster is tailor-made for gyms and fitness centers aiming to increase memberships and sign-ups. The gym logo and name (along with the franchise, if any) need to be printed on the poster to drive phone inquiries and registration. The web address must also be changed to help people find details they may want to know before registering.

Picmaker's templates are free and ready to use

Example #6: Rock Music Festival Poster

Event managers and organizers can use this advertisement poster to generate buzz and boost ticket sales for their next music fest in the city. It’s a colorful poster combining typography and graphic elements to make it visually appealing and convincing to viewers. The copy needs a bit of customization before use.

Example #7: Blue And Orange Turkey Thanksgiving Day Celebration Poster

Use this poster to invite people to Thanksgiving Day parties, held at homes or hotels. The orange and indigo color scheme, along with the turkey, set the vibe for the occasion. The copy contains only the basic details and needs to be customized.

Example #8: Happy Hour Club Yellow Poster

Pubs, nightclubs, and restaurants can use this poster to promote “happy hour” and attract more people than at other times of the day. This is a typography-rich poster, with the frothy beer providing the aesthetic appeal. The poster copy might need to be customized in some places before use.

Example #9: Sports And Basketball Event Promotion Poster

Sports tournament organizers and associations can use this poster to promote the next event on their calendar to attract spectators and volunteers. The poster image and the copy may need to be customized based on the sporting event that’s being promoted.

Example #10: Black And White Dramatic Movie Poster

Film producers and directors can use this poster to promote an upcoming movie release and whet the appetite of their audience. The layout and graphics make it the perfect horror movie poster, while the copy needs tweaking based on the movie plot, movie title, actors, and other details.

RELATED: How to Design a Star Wars Poster for Free (Includes 3 Stunning Poster Templates)

Example #11: Motoracing Sports Event Advertising Poster

Motorsports event organizers can use this poster to announce the next scheduled grand prix to drive ticket sales and generate fan excitement. It’s a minimalist poster that’s designed to be used to promote car racing events. Customize the copy by including details about the venue, qualifying and race schedule, and more, before use.

Example #12: Summer Flash Sale Announcement Poster

Retailers can use this poster to alert people of special deals and offers and drive sales during the summer. The poster copy needs to be customized by including details about products that are part of the flash sale, while the discount rate may also need to be changed depending on the offer.

Example #13: Yellow Background Diwali Festival Dance Performance Poster

Use this Diwali poster to invite dancers and dance enthusiasts to participate in office, school or college events as part of the celebrations. It’s a traditional Diwali poster which sets the vibe for the festival of lights. The copy needs to be customized before use.

Example #14: Light Bulb Energy Conservation Awareness Poster

Want to raise awareness about the importance of energy conservation? This poster is for you. The poster copy is clear to help people understand their role in saving energy. It also has a persuasive tone to convince them to attend the awareness camp.

Example #15: Cyclists Explore Life On Pedals Poster

This is a cycling event poster that’s designed to drive participation from cycling and fitness enthusiasts. The poster copy covers all the details that participants need to enroll their names for the event. It may, however, need customization before use.

Example #16: Purple Boxing Day Special Sale Poster

Retail brands aiming to drive sales during the festive season can use this poster to ignite a shopping frenzy among customers. This is a Boxing Day sale poster with a minimalist design combined with a concise copy. It requires little to no customization.

Example #17: White Background New Year Party Poster

New Year parties are all about excitement and good vibes. Use this advertisement poster to invite guests to your New Year’s party and join the fun events lined up. The poster copy needs to be customized with details about the venue and RSVP address to help people book their seats in advance.

Example #18: Professional Business Conference Poster

Use this poster to drive sign-ups for an upcoming business conference in the city, alerting business professionals and other target audiences. The poster combines a professional image, color, and typography to radiate the business conference vibe. The name of the conference and dates need to be customized before use.

Example #19: Restaurant Weekend Menu Advertisement Poster

Use this advertisement poster to drive table bookings at your restaurant by offering the weekend menu at a special discount price. The poster includes a mouthwatering image of a burger along with the discount that guests can avail. The call-to-action “Book Now” persuades people to reserve their table before they are occupied.

Example #20: Indigo And Orange Professional Business Poster

Agencies and B2B brands that want to reach their target audience with a business proposal can use this advertisement poster to raise brand awareness and even drive inquiries. The poster layout and color scheme offer a professional look, while the copy must be customized with the value proposition and details outlining the initial steps of the process.

Advertisement posters are easy to distribute, flexible, and a cost-effective way to capture the right audience and accomplish a wide range of campaign objectives aligned to business goals. Data indicates that people are more likely to remember brands they see in print (such as through posters and newspapers) than online. Print ads are particularly effective for brands targeting location-specific audiences. It’s also the best format of advertisement to grab their attention in a non-intrusive way. 

Companies can use it to build brand authority and derive long-term visibility. They must, however, choose the right type of advertising posters (graphic, image-based, and typography) based on their campaign goals and audience demographics.

Picmaker is the best online free poster creator that provides access to hundreds of stunning, easily customizable templates. Users don’t need to be design experts to design an advertisement poster that’s visually appealing, attention-grabbing, and unique to a brand.

Additional reading:

• 10 Poster Examples To Inspire Students In School & College
• THE Ultimate Meme Marketing Guide For 2022
• Digital Poster: Advantages, Design Mistakes To Avoid & 75 Free-to-use Templates
• How Images and Videos Can Improve Your Digital Marketing Strategy

10 Logo Design Tips To Create A Unique Logo

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Posters Inspiration

60+ really good poster examples with memorable design.

By Sandra Boicheva

2 years ago

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With everything going digital, printed posters are getting more appealing than ever. They are special, classic, and available for everyone. The best thing about posters is that they are versatile and serve endless purposes from personal use and interior design to advertising, making announcements or educating people. Whatever the reason, posters are a powerful medium that instantly captures attention and causes a response. The greatest thing about posters is that, when designed well, they can communicate their main message without a verbal explanation. With this in mind, today we’ve collected 60+ really good poster examples to inspire your next design.

60+ Really Good Poster Examples Overview:

Infographic posters.

• Scientific Posters

Academic Posters

• Medical Posters
• Movie Posters
• Propaganda Posters

Conference Posters

Event posters, advertising and promotional posters, campaign posters, typography posters.

• Other Posters

Sometimes I have chosen to see films just by their posters. Jean-Paul Gaultier

Starting with the first collection, let’s look at some beautiful data visualization designed specifically for infographic posters. Such posters aim to present data and knowledge in a clear and appealing way and the creative designers whose work we found managed to do it flawlessly.

Kyoto Infographic Poster by Lourdes Morales

2021_9 PENCIL by Sung Hwan Jang

Infografía: Dirección Administrativa by Cristina Romero

2021_5 TOKYO Poster by Sung Hwan Jang

Infographics Poster by Vanshika Kundaliya

What I Eat in a Week Poster by Anna Maria Lewke

1806 Understanding Cat Care Infographic Poster by Sung Hwan Jang

1704 Black tea Infographic Poster by Sung Hwan Jang

Phone Addiction JUNKiE Part 1 – Infographic Poster by Sabrina Lim

2021_3 CHOCOLATE Poster by Sung Hwan Jang

Infographic Poster Design by Ilgın Ataş

1607 Paper Infographic Poster by Sung Hwan Jang

Mats Sundin Poster by Fahim Uddin

Scientific Poster Examples

Similar to infographic posters, and often using data visualization elements as well, scientific posters are a unique way of scientific presentation that aims to communicate scientific data in a concise and simple form.  In addition, the posters do that in a way that will interest the audience provide them with a clear message that they can understand quickly through scanning the presentation. The following scientific posters achieve this through a good mix of layout, fonts, color, and content.

Sporogenesis Poster by Courtney Stabb

Anatomy Of Sleep Poster by Jagoda Kolodziej

Sea Glass Poster by Claudia Foo

Geologic Time Scale Poster by Todd Cook

2020_08 THE SPACESUIT Poster by Sung Hwan Jang

Scientific Poster by Osvaldo Branquinho

Apollo annotated by Adam Sharratt

Inspired by Science – Poster Design by Vlada Raich-Shimanovsky

The Fundamental Guide Trilogy by Max Mollison

Effective academic posters manage to balance information and layout through illustrations and infographics. Often academic posters are a great way for beginners presenters to introduce their work to other students or their teachers. In this section, we’ll have a look at some really good poster examples designed for academic purposes.

100 Years Democracy Poster by Robin Hübscher

Academic Poster by Srivatsav Cheruku

Artificial Intelligence Poster by Ana Cuna

HISTORICAL DEVELOPMENT OF MATHEMATICS by Ileana Legaspi

The Pathology Lab Process by Annie Campbell

BSCS FYP Poster by Ghayoor Balti

ACADEMIC ART by Jane Iosifidi

Poster for UMHS by Masha Zolotova

Medical Poster Examples

To make a good poster that displays medical research, medication or a certain disease can be a daunting task as it takes a lot of organizing heavy data into a visual presentation. In this section, we collected different types of medical posters, from ones with a simple message, to posters that fit the entire research.

The Heart Poster by Zain Jamal

Scientific Research Poster Design by Costello Medical Design

Human torso skeleton by Eva Klinkenberg

RED ZONE | International Design Project by Victor Kovalenko

Campaña de salud / Educación Sexual sin tabúes. by Kar Zubiaga

MEDICAL POSTER by Marta Pawelec

Movie Poster Examples

Movies are a completely different matter. If there’s an industry that can’t go without promotional posters, it’s the movie industry. The four-step formula of attention, interest, desire, and action is the core foundation of a successful movie advertising campaign and posters are a huge part of it. There are different techniques designers for movie posters achieve that: through showing without telling; through appeal relying on famous actors; with consistent style or recognizability.  here we collected alternative posters for famous movies made by creative designers from all over the web.

MOVIE POSTER SERIES by Rena Aghayeva

The Revenant Artwork by Levente Szabo

Evil Minds Movie Poster by Xinyilian JPGStudio

Alternative movie poster “Matrix” by Chepelnikov Art

Poster Squid Game | Round 6 – Netflix by Jadson Sales

Mad Max – Fury Road by Levente Szabo

Poster by Agustin R. Michel

The Terror: Infamy by Yun Chen

L O S T | Manipulation by Mohamed Elarabii

Sopranos Poster Design by Abu Bakar Siddique

Akira Poster by Paiheme Studio

Poster for short movie Nomvula by Aleksey Rico

KUBRICK by Ethem Onur Bilgiç

Propaganda Poster Examples

Of course, here we talk about posters designed to mimic propaganda posters from the XX century. Many designers use these specific aesthetics to convey the deeper meaning of oppression, struggle, and corruption especially for SciFi dystopian storylines for movie posters, book covers and etc. These posters also often mean to ridicule real-life events and expose them as something sinister that threatens freedom. In this section, we will look at some propaganda-style posters for famous movies with fitting plots, and other campaigns.

Space Odyssey Propaganda Posters by Loïc Kessler

Propaganda Poster by Rachel Nichols

Comic Book Heroes In Soviet-Style by Zoki Cardula

Food vs Human by Bogdan Katsuba

New world order by Albert Engströmer

Star Wars Propaganda Poster by Marie Bergeron

Good conference posters tend to present the topic for the viewer to read in under 5 minutes, no matter the complexity. For this section, we’ve gathered two types of conference posters: ones that make a quick presentation of the topics that will be discussed during the conference, and ones that serve as even promotion.

Academic medical scientific Research Conference by Jane Tarlinton

Povinelli Nanophotonics Laboratory by Han Gao

Poster by Vadim Umbriaco and Anya Korelskaia

Gradient poster by Wang Mengqi

Industry Day South-West by Michał Markiewicz

When promoting an event, you need to make sure your poster will instantly grab attention. Such posters usually have interesting background images, large and bold fonts with embellishments, instantly accessible info about the date, time, and location of the event, and a simple call to action. Let’s look at some creative examples.

Fingers Dance Poster Daisy Wu

Quiz Night | Poster Collection by Przemek Bizoń

80 ans du Palais de la découverte by Gwen Keraval

NOC KSIĘGARŃ 2021 poster by Igor Kubik

LUN Event Poster by Zamorkova Christina

Eureka Festival Poster by Ieva Paliukaityte

Festival des Nouvelles Explorations 2019 by Paykhan

Design by Giovanna D’Apuzzo

Cat Poster by Vadim Umbriaco

JAZZ MUSIC FESTIVAL by María Verdugo

Affiche festival du court métrage by Magda Achkar

AIGA Design Camp 2019 by Studio MPLS

Spectacular visuals that give an instant in-depth look for the viewers to read the content: this is a must for any marketing campaign posters. For this section, we collected concepts for promotional and advertising posters for inspiration.

Phoebe Bridgers Album Poster by Soumya Badam

Poster by Vadim Umbriaco

Creative poster by Diana Moroz

Baby Water Medicine (Posters) by Sandy Awny

Pregnacare by Amir Yousef

Poster by Sarah El-Naggar

Self Promotion Poster by Jose Berrio

This type of poster means to inspire action through strong messages embedded in even stronger visuals. Whether we’re talking about political campaigns or ones related to saving the environment or inspiring a healthier lifestyle, campaign posters should speak of impact.

Poster for change by Riya Shah

Quit, it kills Poster by Mathew George

Design by Vadim Umbriaco

These posters heavily rely on typography and variety. It’s probably the hardest design to achieve as choosing the right typography to create visually interesting messages can often backfire into a bad reading experience. Here we collected a couple of typography posters that stay on the edge, keeping the balance between visual story and readability.

História da Tipografia by Eduarda Majewski

Academic Typography Posters by Alina Ignatova

Poster by Manh Le

Other Poster Examples

There is no limit to what you can turn into a poster as long as it has a simple and clear presentation enhanced with good visuals. This is why, in this last section, we included other poster examples such as the Riso print manual, calendar, inspirational posters, and more.

The Zodiac Constellations | Poster Design by Malka Shtern

Risograph Poster by Laura Henderson

Poster by Veronika Filimonova

DAILY-PART1 by HIHI C

Poster Design by Chang Lin

Poster Design by Umut Akkan

2021 Calendar Poster Design by SHUO WANG

POSTER DESIGN by Nini Mangoshvili

Posters by Daria Polushkina

Tinkuy Patterns Posters by Amuki Studio

That’s it!tas

Good poster design can achieve both getting their message across and making it memorable. We hope you enjoyed these 60+ really good poster examples on different topics and feel inspired to create even better ones. 

In the meantime, why not take a look at the related articles to get some more inspiration or grab a couple of freebies:

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• [Inspiration]  85 Really Good T-Shirt Design Ideas to Inspire You for Your Next Project
• [Freebies]  80 Free Business Illustrations For Your Next Creative Designs

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How to Write an Advertisement: A Complete Guide for Students and Teachers

As with persuasive texts in general, advertisements can take many forms – from billboards and radio jingles to movie trailers and pop-ups on your computer.

In this guide, we’ll work towards writing a standard magazine-format advertisement known as the print ad. Print ads are text-heavy enough to provide something meaty for our students to get their teeth into. Though advertisers are increasingly overlooking print ads in favor of more trackable and often cheaper digital forms of advertising, the same strategies and techniques can apply to both.

Likewise, strategies such as emotive language and other persuasive devices are essential when writing ads. Much of the writing advice that follows applies to the other persuasive texts , which can also be found on our site. Be sure to check it out, also.

Let’s explore the structure and persuasive elements that make an advertisement successful. These elements combine to make us think and act favourably about a service or product. So let’s get into it and learn how to write an advertisement.

A COMPLETE UNIT ON ADVERTISING FOR TEACHERS & STUDENTS

Teach your students essential  MEDIA LITERACY SKILLS  with this  COMPLETE UNIT  on  ADVERTISING.  It’s packed with  ENGAGING, INFORMATIVE & FUN  activities to teach students the persuasive techniques to  READ ADVERTS  and the skills to  WRITE ADVERTS.

This  COMPLETE UNIT OF WORK  will take your students from zero to hero over  FIVE STRATEGIC LESSONS  covered.

PERSUASIVE TECHNIQUES TUTORIAL VIDEO (2:20)

STRUCTURE AND FEATURES OF ADVERTISEMENTS (PERSUASIVE ELEMENTS)

For students to create their own advertisements and successfully employ the various persuasive techniques, they’ll first need to develop a clear understanding of an advertisement’s underlying structure. We’ll explore the primary structural elements and features of advertisements, though the order of how these appear varies from advert to advert. Here, we’ll take a look at the following persuasive text elements.

• Call to Action

THE BRAND NAME AS A PERSUASIVE ELEMENT

The brand name of the product or service frequently comes at the top of the advertisement – though not always. One of the first tasks for students when writing their own advertisement is to decide on a name for their product or service.

Please encourage students to select a name that reflects the product, service, or values they wish to present to their audience.

Brand names have evolved from being wordy and aspirational to very short and snappy since the inception of the internet, so they can be found easily on a search engine.

BRAND NAME CONSIDERATIONS

• What are the names of similar already existing products or services?
• Does the name look and sound good?
• Is the name short, punchy, and memorable?
• Does it evoke a feeling or an idea?
• Is it distinctive and original?

THE AUDIENCE AS A PERSUASIVE ELEMENT

An advertisement’s target audience may not always be immediately apparent and often needs to be inferred through language and imagery choices made by the writer.

However, who the target audience does need to be decided before writing as it will inform subsequent choices on the use of language (e.g. pronouns, tone, etc.) and imagery.

There are several ways to help students determine their target audience. A good starting place is for them to consider creating a target persona, a fictional character who represents the type of person their product or service is aimed at.

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

An effective print advertisement presents a product or service in an appealing manner. It quickly conveys essential information about that product or service. It will include a clear and specific offer and also provide the information required for the reader to act on that offer.

Once we have the brand name sorted and the audience defined, it’s time to look at the critical structural elements to consider when writing an ad. It’s important to note that not every element will be used in every ad, but the following model serves well for writing most print advertisements.

THE HEADLINE AS A PERSUASIVE ELEMENT

The ad headline should provide a short, snappy preview of what the reader will find in the copy. A good headline grabs the potential customer’s attention and makes them want to read the rest of the ad. There are several tried and tested means of writing a good headline. Here are 3 of the most effective:

The Problem/Solution Headline – This headline details a problem a potential customer may be facing and offers the solution in the form of the product or service. For example: Tired? Sluggish? Overweight? Excero Bike Gets You Where You Need to Go, Fast!

The Testimonial Headline – This headline uses a quote from a customer’s positive review to help sell the product or service. The testimonial allows the potential customer to see some ‘proof’ upfront before buying. “With the Excero Bike, I lost 15lbs in 15 days. I’m now thinner, fitter, and much, much happier!”

The Question Headline – This headline asks a question that the target customer will be seeking an answer to, for example, “Are you paying too much for your x?” Are You Paying Too Much for Your Gym Membership?

THE LOGO AS A PERSUASIVE ELEMENT

Logos are visual representations of a brand and are used to help promote a range of products and services under a single umbrella and also to allow for quick identification by the reader. They are more of a design element than a writing one.

THE SLOGAN AS A PERSUASIVE ELEMENT

A slogan is a phrase or a short sentence used to represent or sell a particular brand. Usually, they’re designed to be short and snappy to help make them more memorable for readers. Slogans often use alliteration, rhyme, puns, or other figurative language techniques to make their message more memorable.

THE OFFER AS A PERSUASIVE ELEMENT

A good print ad makes readers an offer. This is usually in the form of a benefit the potential customer will gain or a motivating reason for finding out more about the product or service.

The Offer acts as a ‘hook’ that maintains the reader’s focus and draws them into the body of the ad. It can take the form of a time-limited discount or a 2-for-1 offer, etc. This Week Only – 25% Off!

Offers can also form part of the Call to Action at the end of the ad – more details on this soon.

THE BODY COPY AS A PERSUASIVE ELEMENT

Good body text (or body copy) in an ad is well-organized and quickly gets to the point. Readers want to get the necessary information with minimum effort. For the writer, this requires skill, patience, and much editing. There are several different types of body copy that students need to consider when writing their ads. Let’s take a look at 5 of these:

Factual – Factual copy gives the reader just enough factual information about the product or service to persuade them that it’s worth buying.

Humor – Using humor is a tried-and-tested means of making an ad memorable. To use it successfully, students will need to have an excellent understanding of their target audience.

Narrative – This copy tells a story as a way to draw the customer in. Many people are resistant to direct selling. Narrative copy uses the power of storytelling to build a connection with the customer to ‘soft sell’ to them.

Testimonial – While testimonial content usually comes from a customer, it can also come from experts, celebrities, or any kind of spokesperson. The testimonial is based on what the customer or spokesperson liked about the product or service. Testimonials are often woven into the humanity of the ad. This copy appeals to emotions. Rather than boasting directly of the benefits of the product or service, this type of ad evokes the senses and appeals to emotions.

The body copy might include details of available products or services, special offers, or specific information the advertiser wants potential customers to know. Subheadings and bullet points can help organize the text and make information easier to find. Texts should be short and easy to read. Walls of text can be off-putting; if the language is too complex, it may turn off potential customers.

THE CALL TO ACTION AS A PERSUASIVE ELEMENT

The Call to Action or CTA frequently comes at the end of the advertisement. It’s usually made up of a few sentences that invite the reader to take a specific action. This action might take the form of buying the product, sharing contact information, or, in the case of an online ad, clicking on a link to find out more about the product or service.

Call to action Contexts:

• An electronics company encouraging readers to buy their new computer
• A helpline requesting readers to call a number
• A political party urging readers to vote for them in an upcoming election
• A travel agent appealing to readers to book
• A travel agent appealing to readers to book their next holiday through them

There are many ways to write a CTA but some effective strategies that are commonly used include:

• Start with strong action words urging the reader to take action, e.g. Join, Discover, Order, Subscribe, Buy , etc.
• Let the reader know precisely what you want them to do.
• Ensure the necessary contact details are included, e.g. address, email, website address, phone numbers, etc.
• Motivate the reader to take action through the use of promotional offers, e.g. Get 50% off or Book your free consultation today!
• Provide a reason to take action by communicating the benefits, e.g. Losing weight, Saving money, Performing better, etc.
• Use numbers to appeal to the reader, e.g. Save 20% on your next video, Now with 33% extra free! etc.
• Make your audience an offer they can’t refuse, e.g. Book Your School Marketing and Promotion Analysis today – No Strings Attached.
• Create a sense of urgency by limiting a special offer in some way, e.g. 25% off for the first 100 customers, Free T-shirt if booked today, Buy 2 get 1 free this month only , etc.

PERSUASIVE DEVICES

The use of persuasive devices is an essential aspect of writing an advertisement. Our students must clearly understand the following strategies to confidently produce an advertisement that works.

ALLITERATION IN ADVERTISING

This is a literary device that involves the repetition of the initial letter or sound of consecutive words or words near each other. It’s more commonly associated with poetry than nonfiction text types; however, it is also a popular technique used in advertising. Alliteration can help make brand names more memorable. Examples abound, e.g. PayPal, Coca-Cola, Range Rover, and Krispy Kreme, to name but a few.

It’s not just in company names that you’ll find alliteration at work, though. We can also see alliteration alive in slogans such as:

The best four by four by far – Land Rover

Made to make your mouth water – Opal Fruits

Greyhound going great – Greyhound

Don’t dream it. Drive It. – Jaguar

EMOTIVE LANGUAGE

Using emotive language involves deliberately choosing words to provoke an emotional response in the reader. Different ways exist to express the same idea.

We can choose to put a positive, neutral, or negative spin on the same event through the words we select. For example:

Positive: She triumphed gloriously against stiff competition in the spelling bee.

Neutral: She won the spelling bee.

Negative: She received first prize in the poorly attended minor-league spelling bee.

Asking questions can help to engage the reader and persuade them to come to the desired conclusion by themselves. This is the ad equivalent of the ‘show, don’t tell’ mantra employed by fiction writers.

As with all the techniques and strategies, this technique must be used with care. It can have the opposite of the desired effect, such as building resistance in the reader, if used carelessly. Students should avoid making hyperbolic suggestions with their rhetorical questions. For example, the question “Want to lose 50lbs in 2 weeks?” implies a highly exaggerated claim that most intelligent readers will not believe. In this instance, the rhetorical question detracts from the ad’s effectiveness rather than enhances it.

The most important thing for students to remember when using this technique is that they should only ask rhetorical questions in their ads when they can predict with a reasonable degree of certainty what the answer will be in the reader’s mind. Nine times out of ten, that answer should be a simple yes. Questions should be straightforward, as should the answers they generate.

Advertisers know that we usually need to see or hear things several times before we’ll remember them. Also, the reader is more likely to believe something true the more frequently they hear it. For these reasons, advertisements rely heavily on repetition to drive their message home.

In advertising, the repetition of certain keywords or phrases is used to emphasize a specific idea or emotion. When used well, it can increase the overall effectiveness of an ad. However, students should be careful not to bore the reader. Repetition should always be used strategically.

Repetition doesn’t just involve the repeating of words. It can also include repeating colors and images.

Here are some examples of repetition at work.

ADVERTISING WRITING TIPS FOR STUDENTS

• Carefully Consider the recount TYPE and AUDIENCE before writing.
• Keep the title simple, e.g. My First Day at High School
• Organize the text using paragraphs, e.g. a new paragraph for each section. Use the first orientation paragraph to set the scene by introducing characters, setting, and context.
• Write the recount in chronological order – the order in which things happened and keep it in the past tense – relating events that have already happened.
• Choose the correct perspective from which to write the recount, e.g. personal recounts will be told from a first-person perspective (e.g. I, me, etc.). Factual recounts are most often told from the third-person perspective (e.g. she, he, they, etc.).
• Use time connectives to help organize the text and link the different sections of the recount together.
• Avoid repetitive use of language like then x, then y, and then z.”
• Aim to draw the reader into the action by using descriptive and figurative language
• Focus on the most critical/exciting parts.
• Use plenty of detail but ensure it is relevant to the purpose of the recount.

PERSUASIVE VOCABULARY

Vocabulary can elicit an emotional response beyond the literal meaning of the words used. When students understand this, they understand a powerful tool of persuasion.

PERSUASIVE ADVERTISING STRATEGIES

The Pain Solution: Persuades by highlighting a problem and suggesting a solution.

The Bandwagon: Persuades to do, think, or buy something because it is popular or because “everyone” is doing it.

The Testimonial: Persuades by using a previous customer or famous person to endorse a product or idea.

The Logical Appeal: Persuades by using reason, usually in the form of a claim backed by supporting evidence.

The Emotional Appeal: Persuades using words that appeal to emotions instead of logic or reason.

The Youth Appeal: Persuades by suggesting you’ll feel younger and more energetic using this product or service.

The Romantic Appeal: Persuades the reader by invoking the powerful and inspiring feelings of love.

The Empathy Appeal: Persuades the reader by encouraging them to identify with the plight of another.

The Testimonial: Persuades the reader by using a previous customer or famous person to endorse a product or idea

THE ROLE OF IMAGES IN AN ADVERTISEMENT

It’s a competitive world out there! Advertisements must catch and hold attention in an overwhelmingly noisy world, and images are a powerful means of doing this. Photos, pictures, diagrams, logos, color schemes – the visual look of an ad is as important as the text and, in some cases, more important!

Interesting images capture interest. They can intrigue the reader and encourage them to read the text they accompany.

Images also help the reader visualize the product or service offered. Advertising space can be expensive, and, as the old adage has it, a picture tells a thousand words. Images help advertisers make the most of their advertising real estate.

Students should carefully choose (or create) images to accompany their text. They should ensure that images are relevant and appropriate for their selling audience. They should look natural and genuine rather than posed.

Students can create their own images using their cell phones or graphic designer apps such as Canva .

This is our complete guide on writing an advertisement for students, and be sure to browse all our persuasive articles whilst you are here. Finally, we also have a complete unit of work on advertising for students and teachers that can be found here.

PERSUASIVE DEVICES TUTORIAL VIDEO

OTHER ARTICLES RELATED TO HOW TO WRITE AN ADVERTISEMENT

How to Write Perfect Persuasive Essays in 5 Simple Steps

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

Teaching Fact and Opinion

The Innovative Instructor

Pedagogy – best practices – technology.

Creative Student Assignments: Poster Projects

Looking for a final course project for your students that might give them an authentic learning experience – building skills they can use in their post-college careers? Think about a poster assignment.

For STEM career-path students, poster sessions are certain to be a part of their futures. Increasingly, those in Humanities and Social Sciences are finding that poster sessions are being seen in their professional/academic conferences. Posters and similar presentation approaches are becoming part of business (including non-profit) practice as well.

Credit: NASA/GSFC/Becky Strauss

Poster projects can be designed to foster student research, writing, and presentation skills as well as pushing them to think visually. If having students print out their final product for presentation is too costly and/or space for a poster session is limited, students can present electronically. In fact, the easiest way to create a poster is to use a size-customized (e.g., 48”x36”) PowerPoint or Keynote slide, so presenting on a large screen to a class is feasible and cost effective.

You will want to provide students with specific objectives as well as concrete instructions, and, preferably, a few checkpoint deadlines along the way. Fortunately there are many online resources and guides for poster creators.  Here are three (if you have other sources, please share in the comments section):

SUNY at Buffalo Libraries – Designing Effective Posters A collaborative effort hosted at NCSU: Creating Effective Poster Presentations This one combines short videos and text in an introduction to Poster Design , especially good for layout and design elements.

There are many more, as well as YouTube and Vimeo video tutorials.

First time poster creators tend to err on the side of having too much text, so you should give your students some specific guidelines.  These, for example, can be adapted according to your pedagogical goals and academic discipline:

Title = 1-2 short lines Abstract (if required) = ~50 words Introduction = ~200 words Materials/methods = ~200 words Results = ~200 words Conclusion = ~100 words Other sections (footnotes, acknowledgements, sponsors) = ~50 words TOTAL < 800 words

A total word count of 800 is may be difficult to achieve, but getting as close to that as possible will keep the content concise and focused. It will also leave more room for images and diagrams, the elements that will be most attractive to viewers in a crowded poster session.

You will want your students to think about using consistent design elements (layout, font, color, images, and data display) so that their visual language is both unique and subject-appropriate. This attention to consistent design will also set them apart from other displays. Looking at examples of posters in class and having your students discuss what is effective and what is not can be a good way to get students thinking visually. Use Google Images   to search for “ examples of scientific posters ” or “ examples of humanities posters ” or examples in your specific discipline to start the conversation.

Macie Hall, Senior Instructional Designer Center for Educational Resources

Reid Sczerba, Multimedia Developer Center for Educational Resources

Image Source: Credit: NASA/GSFC/Becky Strauss http://www.flickr.com/photos/nasa_goddard/7651333914/in/set-72157630763357278

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