apple inc 2010 case study

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Apple Inc. in 2010

By: David B. Yoffie, Renee Kim

On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into…

• Length: 25 page(s)
• Publication Date: Apr 13, 2010
• Discipline: Strategy
• Product #: 710467-PDF-ENG

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On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the iPod and the iPhone. Yet challenges abounded. Macintosh sales in the worldwide PC market still languished below 5%. Growth in iPod sales was slowing down. iPhone faced increasing competition in the smartphone industry. And would Apple's latest creation, the iPad, take the company to the next level?

Apr 13, 2010 (Revised: Jul 7, 2014)

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Electronics manufacturing, Telecom

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Apple Inc. in 2010

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Publication Date: April 13, 2010

Industry: Telecom

Source: Harvard Business School

On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the iPod and the iPhone. Yet challenges abounded. Macintosh sales in the worldwide PC market still languished below 5%. Growth in iPod sales was slowing down. iPhone faced increasing competition in the smartphone industry. And would Apple's latest creation, the iPad, take the company to the next level?

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Apple inc. In 2010 Harvard Case Solution & Analysis

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1.1 Introduction

The company Apple Inc. has been an American multinational firm what looks to design computer software products and consumer electronics goods. The major products of the company have been its Macintosh, iPod and iPhone. It also has quite a few softwares that make the company offer different products to the customers. Apple Inc. has over 400 retail stores in more than 15 countries and has online stores where it sells all kinds of hardware and software products.

Moreover, the company is the second largest IT Company after Samsung it terms of revenues, however, it is the largest company in terms of total assets and Apple is the world’s third largest smart phone manufacturer in the world. Apple Inc. is the largest music retailer. Along with this, Apple Inc. has been the first United States based company that is valued over $700 billion. The total number of employees working at Apple Inc. worldwide is approximately 72,800 full time permanent employees.

1.2 Background of the Case Study

It was April 4, 2010, when Apple Inc. launched one of its most anticipated products that was the iPad. The innovation was a new market and a new product for different customers. The new innovation was a multimedia media, computer tablet. This has the third major innovation by the company Apple Inc. The CEO of the company Steve Jobs has been quite motivated and pumped up with the launch of Apple iPad.

He believes that it will serve as a revolutionary product in the market. As per the research conducted by Steve Jobs he believed with the introduction of iPhone, iPod, iPad will also serve as a success factor for the company and it shall gauge in a lot of customers.  As per his research, Jobs had complete faith in the new product and he suggested that it will be a blessing in the market.

The company Apple Inc. started off as “Apple Computers” where it has always been a company that offers Macintosh personal computers (PCs) in the early part of the 1980s and the 1990s. With the renowned brand name and strong market presence, the rapid growth and the overall high profits in the early 1980s, Apple Inc. almost went bankrupt in the year 1996.

At that time, Jobs went on to innovate new idea, products and different features of its company, where it even diversified the motive of the company from being a personal computer maker to electronic consumer goods manufacturer. He introduced new products and entered diversified markets also. This was the time when Apple entered into new markets quite efficiently. Apple Inc. even introduced the mobile devices. As per the fiscal year of 2009, the total sales of the company reached $43 billion. During recession also, Apple stood considerably strong and hung on to its profit margins with ample success.

Along with this, Apple Inc. has been a successful turnaroundcompany where it has been a successful accomplishment.  Along with this, Steve Jobs has been fully aware of the fact that Apple cannot relax since it participates in the information technology industry. Moreover, Macintosh sales over the years has grown faster than the industry in the recent years, where Apple has been sharing a worldwide in the Personal Computer market has been quite successful in the market.Apple Inc. has been quite successful with its products and services that it has been offered in the market.

Apple inc In 2010 Case Solution

1.3 Statement of problem

      The case “Apple Inc. in 2010”, basically discusses the launch of iPad, which has been the third major innovation from the company. The launch of iPad has been a major introduction by the company over the past decade which has been released by the iconic CEO Steve Jobs. Along with this, Apple strategy has been based on the fact, that it has shifted its business into non personal computer products also.

      For instance, the non-personal computer products such as the iPod and iPhone have been an instant success in the market. In spite of the success in all its major innovations, the sales of Macintosh in the PCmarket has languished below 5 percent. Moreover, the overall growth of iPod sales has been slowing down, whereas the iPhone has faced increasing competition in the telecommunication or the Smartphone industry.

Steve Jobs has to recognize the challenges that the company is facing in the PC market, iPhone and iPod segment. Besides that, he also needs to assess the opportunity that can be exploited leveraging the new innovation in the form of iPad......................

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Apple Inc. in 2010

Subjects Covered Competition Market positioning Strategic planning Technology

by David B. Yoffie, Renee Kim

Source: HBS Premier Case Collection

25 pages. Publication Date: Apr 13, 2010. Prod. #: 710467-PDF-ENG

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Apple Inc in 2010 SWOT Analysis

Posted by Jessica Byrne on Apr-24-2018

What is SWOT analysis?

A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. This simple framework is used to evaluate the positioning of a firm in a competitive market. SWOT analysis of Apple Inc in 2010 can lead the company towards making effective and wise business strategies.

The SWOT stands for-

• Opportunities

The internal environmental analysis can help an organisation to identify its core strengths and weaknesses. Whereas, external environmental analysis can help the organisation to identify opportunities and threats that must be considered to ensure long-term business survival. Apple Inc in 2010 can adapt and control its strengths and weaknesses (internal factors), but it cannot control the external factors (opportunities and threats):

• Some examples of internal factors (strengths/weaknesses) are- leadership competencies, intellectual property rights, locational advantages and geographic presence.
• Some examples of external factors (opportunities/threats) are- customers’ changing tastes and interests, competitive trends, inflation and population growth.

Apple Inc in 2010 can use the SWOT matrix to exploit the opportunities and minimise the threats by leveraging its strengths and overcoming its weaknesses. Usually, it is presented in the two-by-two grid form. The framework is based on developing four types of strategies, including-

• Leveraging strengths to exploit external opportunities.
• Overcoming weaknesses to exploit external opportunities.
• Leveraging strengths to minimise the threats.
• Overcoming weaknesses to minimise the threats.

How to conduct SWOT analysis?

SWOT analysis is a subjective approach, and there is no standardised way to conduct the analysis. Usually, the SWOT analysis involves three steps as given below:

• Step one involves gathering the right people to take the input from them. The right people may involve from employees, managers, customers and other important stakeholders that have detailed know how of organisation's internal and/or external environment.
• Step two includes arranging the brainstorming session with the identified people and asking them to identify the strengths, weaknesses, opportunities and threats. It is better to make small teams and ask all team members to make the lists individually.
• After getting the bulk of information and a long list of identified internal and external factors, it is important to fill the gaps, avoid repetition and provide an additional explanation where required.

SWOT Analysis of Apple Inc in 2010

SWOT analysis of Apple Inc in 2010 can be based to make important strategic decisions and accomplish the business objectives. The four components of Apple Inc in 2010 SWOT analysis are given below.

Strengths of Apple Inc in 2010

Strengths of Apple Inc in 2010 is the first element of the SWOT matrix.

• The geographic presence in different regions can act as one of the major strength of the organisation. It determines the business’s reach to the target market and ensures the easy accessibility.
• The wide product portfolio can allow the organisation to expand the customer base and offset the losses from one product category with benefits obtained from the other.
• Strong online presence on different social networking sites and efficient social media management can enhance the effect of positive e-WOM and develop strong relationships with customers.
• Strong financial position and health can allow the firm to make further investments.
• Access to the suppliers that offer raw material at a lower cost can improve the overall business efficiency.
• The locational advantage can improve the competitive positioning of the firm in various ways, such as- lower cost, improved accessibility or enhanced brand image.
• The well-developed and efficiently integrated IT infrastructure can improve the operational efficiency and increase knowledge of the latest market trends.
• Competent and committed human capital can act as a powerful source of competitive advantage, particularly when business is service oriented in nature.
• High product quality increases brand loyalty and improves Apple Inc in 2010's performance in a competitive market.
• Workplace diversity can also act as a major business strength, particularly when the organisation intends to operate in the international market.
• The horizontal and/or vertical integration can increase the control over whole value chain, result in improved access to raw material and quick product delivery to the final customer.
• An organisation may own different intellectual property rights that can make the product offerings unique and exclusive, making it difficult for competitors to imitate.

Weaknesses of Apple Inc in 2010

Weaknesses of Apple Inc in 2010 is the second element of the SWOT matrix.

• The organisation can draw the criticism from the environmentalists for its poor waste management practices and inability to integrate sustainability in business operations.
• The company may lose efficiency due to poor inventory management practices. The shortage or excessive inventory can either result into
• The cash shortage or insufficient current assets negatively affect the liquidity position and harms the overall business performance.
• Insufficient budget for the marketing and promotion activities weakens the firms’ ability to expand the customer base and encourage repeat purchase.
• Less expenditure on the research and development activities can weaken the company performance due to poor local/international market knowledge.
• The inability to understand customers’ needs and expectations lead to an ineffective strategic decision-making process. With this weakness, the organisation may not be able to identify the potential improvement seeking areas in product/service mix.
• The prices charged by the business may not be perceived as justified when compared to the product/service characteristics. It indicates the need to revise the pricing strategy.
• The poor customer service (such as inefficient customer complaint handling) can trigger the negative word of mouth about the business and affect business growth.
• The decision making in the Apple Inc in 2010 takes too much time, causing expensive delays in introducing new products in the market.
• Poor project management practices can internally weaken the ability of the organisation to successfully open new branches or expand the product line.
• Lack of organisational commitment and high employee turnover can increase recruitment costs and reduce organisational productivity.
• High job stress and consequent low workers’ morale makes the workforce less productive.
• The misalignment between the organisation's leadership style and its core strategic objectives can make the business organisation directionless.
• Organisational culture also becomes a big internal weakness when it does not align with the strategic/business objectives. For example, the main strategic objective of the chosen business organisation is to launch innovative and new products in the market. But there exists a risk averse attitude prevailing in organisational culture, which discourages employees from thinking creatively.

Opportunities of Apple Inc in 2010

Opportunities of Apple Inc in 2010 comes into the third column of SWOT matrix. Apple Inc in 2010. The organisation currently has the following opportunities available in the market:

• The exponential growth in the population, and particularly in the existing or potential customer segments is a great growth opportunity for the business organisation.
• The changing customer needs, tastes and preferences can act as an opportunity if the business organisation has good market knowledge.
• The development of new technologies to assist the product/service production and delivery process can be exploited to embed the innovation in business operations. The advanced technological integration can decrease costs, improve efficiency and result in the quick introduction of innovative products.
• Rise in the customers’ disposable income and increase in the affluent customer base can be taken as an opportunity to introduce more high-end products.
• Reduction in the interest rates makes the fund raising and financing at lower cost easier for the business organisation.
• Customers may start preferring new and creative products/services as a result of changing tastes.
• The emergence of e-commerce and social media marketing as a trend can be a great opportunity for Apple Inc in 2010 if it can ensure strong online presence on different social networking sites.
• The emergence of new market segments and new niches provide business and product line expansion opportunities.
• The diminishing boundaries and rising global interconnectedness allow the organisation to get into the international market; target geographically dispersed customer base and increased profitability.
• The subsidies provided by the government and other policies to make the business environment more friendly is a positive external environmental factor for Apple Inc in 2010.
• Improvement in the customers- lifestyle and standards mean more consumption on consumer goods and services, and more opportunities to encourage the purchase.

Apple Inc in 2010 can improve its performance by exploiting the above-mentioned opportunities. However, it must also recognise the threats presented in the next section.

Threats of Apple Inc in 2010

Threats of Apple Inc in 2010 comes into the fourth column of the SWOT matrix. Apple Inc in 2010. Besides different opportunities offered by external business environment, the organisation also faces some threats as presented below:

• The changing regulatory framework and introduction of new stricter regulations impose a major threat to the Apple Inc in 2010. It makes compliance with legal standards more complex and challenging for the business organisation. Inability to comply with changed regulations raises the risk of expensive law suits.
• Shortage of skilled labour in the market can make it difficult for the organisation to attract talent with the right skills set.
• The increasing number of direct and/or indirect competitors affects the organisation's ability to sustain and expand the customer base.
• The deteriorating economic conditions affect business performance when they directly influence the customers' spending patterns and purchasing power.
• The rise in inflation increases the cost of production and affects the business profitability.
• The growing environmental sustainability trends act as a major threat when offered products/services are not environment friendly. It draws the negative publicity and criticism from the environmentalists and affects the brand image in a competitive market.
• The globalisation pushes the organisation to cross national boundaries and deal with cultural diversity, which may have a detrimental impact if the organisation lacks the cultural intelligence.

The Apple Inc in 2010 SWOT Analysis requires Apple Inc in 2010 to differentiate between threats having short-term or long-term implications. Threats with immediate implications need to be addressed on a priority basis to avoid any possible harm. While threats with long-term implications can be tackled after addressing the immediate threatening factors.

Advantages and Limitations of SWOT analysis for Apple Inc in 2010

The detailed SWOT analysis can help the Apple Inc in 2010 to exploit the opportunities by leveraging internal strengths quicker than competitors. SWOT analysis offers various advantages to the Apple Inc in 2010 as explained below:

• It can provide useful information for developing wise business strategies.
• It enables the Apple Inc in 2010 to maximise its strengths, overcome the weaknesses, reduce threats and exploit opportunities.
• Apple Inc in 2010 can identify the core competencies, do market projections and do future planning.

However, SWOT analysis of Apple Inc in 2010 has certain limitations that the company must consider to achieve its strategic objectives.

• Sometimes, it is difficult to recognise the difference between opportunities and threats as the same opportunity can act as a major threat if the firm is unable to exploit it in a timely manner.
• It oversimplifies the process of identifying strengths, weaknesses, opportunities and threats. The identified factors are not ranked according to their importance and urgency, due to which SWOT provides only limited information.
• The complex interdependency between the internal (strengths/weaknesses) and external (opportunities/threats) environmental factors make the analysis more difficult.
• SWOT analysis does not consider the dynamic nature of a quickly changing environment.
• The SWOT analysis does not offer solutions or provide alternative strategies.
• The identification of strengths, weaknesses, opportunities and threats generates a bulk of information which may only be useful to a limited extent.

The above-mentioned Limitations of SWOT Analysis for Apple Inc in 2010 indicate the need to adopt a holistic view. Recognising and understanding these limitations can further improve the strategic decision-making process.

Weighted SWOT analysis

• Weighted approach to Apple Inc in 2010 SWOT Analysis is used to assign weights after identifying strengths, weaknesses, opportunities and threats.
• The decision-making based on weighted SWOT analysis can strengthen the Strategic competitiveness of Apple Inc in 2010 and lead towards more informative strategic analysis.
• The weights are assigned by considering the probability of occurrence, intensity and impact on the environment.
• The weight assigning allows Apple Inc in 2010 to determine which areas need to be focused, which areas can be avoided for short-term and which areas can be avoided for long-term due to low importance

Although, weighted SWOT analysis is a better approach than the traditional, un-weighted SWOT analysis. However, weighted SWOT analysis is also not without limitations. For example, this approach does not offer a broader overview of how internal and external environmental factors collectively influence the business in the short and long-run.

Advanced SWOT analysis

Apple Inc in 2010 SWOT Analysis can be further enhanced by adopting the advanced SWOT analysis technique. The application of advanced SWOT analysis can enhance the Strategic competitiveness of Apple Inc in 2010 by providing more useful and detailed information. To do this, Apple Inc in 2010 combines the strengths-opportunities, weaknesses-opportunities, strengths-threats, weaknesses-threats.

• Using strengths to exploit opportunities- SO.
• Reducing weaknesses to exploit opportunities- WO.
• Using strengths to reduce the threats- ST.
• Reducing weaknesses to reduce threats- WT.

The table given below provides some examples of each combination:

Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35.

Friesner, T. (2011). History of SWOT analysis. Marketing Teacher, 2000-2010.

Ghazinoory, S., Abdi, M., & Azadegan-Mehr, M. (2011). SWOT methodology: a state-of-the-art review for the past, a framework for the future. Journal of business economics and management, 12(1), 24-48.

Ghazinoory, S., Esmail Zadeh, A., & Memariani, A. (2007). Fuzzy SWOT analysis. Journal of Intelligent & Fuzzy Systems, 18(1), 99-108.

Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of strategy and management, 3(3), 215-251.

Hill, T., & Westbrook, R. (1997). SWOT analysis: it's time for a product recall. Long range planning, 30(1), 46-52.

Jackson, S. E., Joshi, A., & Erhardt, N. L. (2003). Recent research on team and organizational diversity: SWOT analysis and implications. Journal of management, 29(6), 801-830.

Pickton, D. W., & Wright, S. (1998). What's swot in strategic analysis? Strategic Change, 7(2), 101-109.

Ravanavar, G. M., & Charantimath, P. M. (2012). Strategic formulation using tows matrix–A Case Study. International Journal of Research and Development, 1(1), 87-90.

Sarsby, A. (2016). SWOT Analysis. Lulu. com.

Shahir, H. Y., Daneshpajouh, S., & Ramsin, R. (2008, August). Improvement strategies for agile processes: a SWOT analysis approach. In Software Engineering Research, Management and Applications, 2008. SERA'08. Sixth International Conference on (pp. 221-228). IEEE.

Valentin, E. K. (2001). SWOT analysis from a resource-based view. Journal of marketing theory and practice, 9(2), 54-69.

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Apple inc. in 2010 case study analysis & solution, harvard business case studies solutions - assignment help.

Apple Inc. in 2010 is a Harvard Business (HBR) Case Study on Strategy & Execution , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights.

Strategy & Execution Case Study | Authors :: David B. Yoffie, Renee Kim

Case study description.

On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the iPod and the iPhone. Yet challenges abounded. Macintosh sales in the worldwide PC market still languished below 5%. Growth in iPod sales was slowing down. iPhone faced increasing competition in the smartphone industry. And would Apple's latest creation, the iPad, take the company to the next level?

Competitive strategy, Marketing, Product development, Strategic planning, Technology

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[10 Steps] Case Study Analysis & Solution

Step 1 - reading up harvard business review fundamentals on the strategy & execution.

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Strategy & Execution. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Step 2 - Reading the Apple Inc. in 2010 HBR Case Study

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -

• Marking out the protagonist and key players in the case study from the very start.
• Drawing a motivation chart of the key players and their priorities from the case study description.
• Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
• Evaluate each detail in the case study in light of the HBR case study analysis core ideas.

Step 3 - Apple Inc. in 2010 Case Study Analysis

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions -

• Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
• HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
• Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Apple Inc. in 2010

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

• Zero down on the central problem and two to five related problems in the case study.
• Do the SWOT analysis of the Apple Inc. in 2010 . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
• SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Apple Inc. in 2010
• SWOT analysis will also provide a priority list of problem to be solved.
• You can also do a weighted SWOT analysis of Apple Inc. in 2010 HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Apple Inc. in 2010

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Apple Inc. in 2010

Another way of understanding the external environment of the firm in Apple Inc. in 2010 is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Apple Inc. in 2010 Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

• Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
• Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

• Detailed understanding of the case,
• Clarity of HBR case study fundamentals,
• Analyzed case details based on those fundamentals and
• Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Apple Inc. in 2010 case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Apple Inc. in 2010 case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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Case Study Solutions

Apple Inc. in 2010

Subjects Covered Competition Market positioning Strategic planning Technology

by David B. Yoffie, Renee Kim

Source: HBS Premier Case Collection

25 pages. Publication Date: Apr 13, 2010. Prod. #: 710467-PDF-ENG

Apple Inc. in 2010 Harvard Case Study Solution and HBR and HBS Case Analysis

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