7 Great UX Presentations on Slideshare

7 Great UX Presentations on Slideshare

Slideshare is one of the world’s largest professional content sharing community. So it’s safe to say it’s a great place to go for presentations on any topic.

We’ve collected 7 great UX presentations from slideshare that we think do a great job explaining and illustrating UX definitions, processes, guidelines and more.

1. What is UX?  by David Carr 

Looking for a simple way to understand what UX is with real-life examples? Then look no further, learn about UX briefs and their elements, followed by UX Process examples and wireframes.

2. Content UI Design Usability User  by Jayan Narayanan  

This slideshare busts UX and UI myths, breaks down the elements of UX and explores what UI is, followed with new trends and disciplines for UX design.

3. UX 101: A quick & dirty introduction to user experience strategy & design  by Morgan McKeagney  

An excellent introduction to understanding what UX is, followed by it’s elements and processes. Overall great coverage to learn how to approach UX.

4. UI/UX Design  by Sumit Singh

If you’re interested in pursuing a career in UI Design, this is the perfect slideshare for you. It asks and answers questions with thorough examples to help set you on the right path in making your career choice.

5. Simple Steps to Great UX/UI by Koombea

Breaking down the difference between UX and UI, this slideshare explains the importance in both as well as design tools to use to create amazing products.

6. Usable Psychology for UX/UI Designers  by Maor Shabbat

No UX is complete without taking into consideration users behaviour. Understanding the psychology behind how users use your products sn one of the core foundations to designing great UX.

7. UX & Design Riyadh: Usability Guidelines for Websites & Mobile Apps  by UXBERT Labs  

A thorough presentation covering the basics of UX Design and how it’s implemented. Filled with guidance and examples on how to ensure delivering an excellent UX.

At UXBERT Labs we specialize in UX and Technology Innovation consulting to help businesses deliver world-class experiences. With offices in Dubai and Riyadh, our team of UX Researchers, Designers, and Developers deliver custom designed and built software to help businesses succeed.

Interested in working with us? Email us at [email protected]  and let us know your research, design or development needs.

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6 tips to ace your next UX design presentation

Ace your next UX design presentation - get buy-in

Make your next UX design presentation a winner with these 6 useful tricks and watch out for these common pitfalls

Presentations aren’t easy. Failing to memorize all the information, getting your slides mixed up and stumbling over your words are just a few ways we trip up if we’re not prepared. It happens to all of us!

It might look like you’re just chatting, but there’s a lot of thought and work behind a good speech and accompanying images. Think of Steve Jobs. The man managed to not only unveil a product that changed the entire tech sector, but he also transformed his presentations into an art form. They were inspiring, captivating and entertaining.

When you have a great web or app design idea, it’s a little like that too. You know how the website should be. You know what it needs to do, how to get it done and what you need to get there. But the client, or the boss, or other stakeholder, just doesn’t seem to get it.

Could it be that you’re not explaining it right? What are the key things to mind when doing your UX design presentation? Let’s take a look at 6 tricks you can use when it comes to acing your next UX design presentation, as well as how a prototyping tool like Justinmind can help.

Why UX design presentations are important

Sometimes, reading a report on a business idea falls short of getting stakeholder’s imagination going – it fails to get them to think of the potential at play. We have to sell our ideas if we want to get the green light from clients, managers or designers, we need to get used to public speaking.

UX presentations are the ideal time for you to paint a picture of what the product will be like, how it makes people’s lives better, and how it made users feel. This is your opportunity to show off all your hard work, to get other people on board with your project.

why ux presentations are important

A UX design presentation can bring about a lot of pressure depending on your audience – but you should always see it as a great opportunity. There tends to be a lot at stake, such as the lifeline of the project or even your own image and reputation. Getting through the pressure is a very valuable skill to have under your belt!

But selling your ideas isn’t the only reason to get comfortable with giving presentations – a UX presentation is more than a sales pitch. Your UX design presentation can be a solid add-on to your stakeholder communication and relationship. It’s not just about selling the idea, but also bringing stakeholders in and getting them involved in the work.

Some other benefits to bad-ass UX presentation skills are that they:

  • Increase your self-confidence and the confidence of others in your work
  • Are an effective way to communicate your ideas and bring more people into the project
  • Let you demonstrate your knowledge and show off on skills

Why UX design presentations go wrong

Of course, the challenges of presenting a UX design vary from project to project, but there are a few common threads that get in the way of UX designers getting their presentation just right. For some, it may be the pressure of public speaking, while others may have a hard time taking stakeholders through the creation process, or focus on the wrong aspects of the work.

The main point that we all must get right, no matter who we are or who we are presenting to, is making the presentation captivating. We have to make it easy for the audience to stay with us on the UX presentation from start to finish – that means making the whole thing engaging and even memorable.

why ux design presentations go wrong

In the 2018 Prezi Presentation Survey , it was found that while we all know presentations are key to business today, there is a specific type of presentation that wins above others: conversational presentations. That same survey asserts that 64% of people found conversational presentations more engaging.

Talking UX jargon to non-UX folk

That’s an important lesson for UX presentations. If you want to go into detail and go over the technical aspect of the job, you will need to make it engaging so people don’t drift off. Chances are, you may be talking to people who do business and not design.

This brings us to the biggest danger when making your UX design presentation: not tailoring what you say and do to suit the audience.

When people hear terms they don’t fully understand, suddenly what you’re saying has no meaning. You want to use casual terms that everyone can understand, simulating a normal conversation.

Relying on wireframes to get their point across

This issue is closely related to the tailoring of the UX presentation to your audience. Wireframes are a non-negotiable part of the product development process. They do all sorts of things like helping us define the structure of screens, lay down a navigation system, show the information architecture and help us with the flow and functionality of the product.

using wireframes in ux design presentations

But wireframes don’t include visual details – in fact, they are often described as the bare bones of the product. This means that for anyone to look at a wireframe and see the final result, they need to have been involved in making that wireframe. At least, they have to be well versed in UX design to fill in the blanks and see the finished result in their mind.

That’s why it’s not a good idea to use wireframes in UX presentations to stakeholders. They look rough because that is how they are meant to look. The untrained eye, however, won’t see the potential and strength of the base of the product. They will see empty boxes and black and white lines.

Not validating ideas before presenting them

This issue is usually accompanied by lack of preparation for UX presentations. It’s imperative to show stakeholders that their input is welcome, but that the project is in safe hands. Ideas are only worth presenting if you’ve done your homework and feel like they have been safely validated.

Nothing can crack your confidence in yourself like presenting an idea to stakeholders, only to have them find holes in your theory within a few moments. Even if it’s a minor idea that doesn’t involve the entire project, it will deliver a blow to how you feel about your own skills – and can impact your ability to finish the UX design presentation well.

Making presentations too short, or too long

Your UX presentation should feel like you’re telling a story. Stories have a beginning, when we set the scene and prepare the audience for what is about to happen or set a destination for the story. They have a middle, with the bulk of information on where we want to go – how we will get there and what that might bring us in terms of benefits.

They need an ending, something that gives us closure and answers remaining questions the audience will have.

Making the UX presentation too short will result in confused stakeholders, who expected much more detail. You’re likely to leave the audience with many burning questions, and unclear ideas regarding the project.

On the other hand, making it too long will make it easier for you to lose the audience as they lose their focus and drift far away from you and what you’re saying. Long presentations often dilute their most important points, making the entire experience less powerful. It’s important to stick only to the important parts and maintain a certain pace as you present.

Performance anxiety (not restricted solely to UXers!)

We have all suffered from anxiety before speaking publicly. After all, not all of us can be as natural presenters as Steve Jobs – but we can certainly try. Most of us suffer from the same symptoms: dry mouth, difficulty speaking loudly and clearly, fidgeting around, having trouble maintaining the pace of the presentation and so on.

All of these can harm the impact of the UX presentation, and leave you feeling like you could have done better.

performance anxiety in ux design presentations

It’s true that just because you get nervous when speaking publicly, it doesn’t mean that the work you did is any worse than it was before the presentation. The important thing to consider is that even if a movie turns out great – it’s box office performance will be hurt if the trailer is terribly put together.

People take their first impression of you seriously. And even if these people know you already, it is likely to be their first impression of the product. This means that the anxiety you feel when presenting needs to be under tight control, so people can focus on what you’re saying as opposed to how you’re saying it.

6 ways to improve your UX design presentations

So what can you do? Plenty! Let’s break down the rules for delivering steller UX design presentations, and how a wireframing and website prototyping tool like Justinmind can help you.

Practice, practice, practice

Dr. Jill Taylor rehearsed her TED talk presentation, My Stroke of Insight , 200 times before delivering it. Maybe you don’t need to go to these extremes. But the idea is to practice until you know your UX presentation like the back of your hand. You want to be saying it in your sleep. You want to be able to close your eyes and see your slides clearly.

practice is crucial for ux design presentations

A good way to see how well you’re doing is to record yourself giving the presentation. Not just audio but video, too. This way you can pick up on any ticks or awkward movements you make then correct them. Watching the videos with your teammates will help you spot areas where you need to improve.

Your UX design presentation should be smooth and feel natural to the audience, which means you need to stay calm through it all. A lot of us fidget around, distracting the audience from the arguments and points.

Use eye contact strategically

Have you ever had someone look at you far too often, for far too long during a presentation? Or found that you have trouble looking at people straight in the eye as you talk due to anxiety? These are normal issues to experience when giving your UX presentation, but it’s important to try and improve.

Eye contact is a powerful non-verbal communication tool. It can be an easy and quick way to establish some sort of connection between you and the audience. It can make the tone of your entire presentation feel more casual and direct, like you’re speaking to each one of them directly.

direct eye contact is important in all kinds of presentations

Eye contact must be respectful and confident. Research by Nicola Binetti also  found that most people prefer direct eye contact to last from 2 to 5 seconds. This can be a good rule of thumb for you as you present your work – a bit of practice is all you need here.

It’s also important to look people in the eye when they are talking to you. This may not be the case when a younger crow is concerned, but older stakeholders might still feel like looking out the window is bad form.

Use prototypes to illustrate progress, not wireframes

As we said before, presenting wireframes to people who don’t have any experience in UX design is a dangerous move. It requires a lot of imagination on the part of the stakeholder, and opens the door for disappointment in how raw the design looks.

That’s because people are visual beings. Stakeholders want to know what you’ve been doing this whole time, what you’re working towards and how we can all get there. And so, you may want to consider giving the people what they want: a prototype.

Of course, having a prototype at hand takes time and effort – and at the early stages of the product development, it might be impossible to obtain. In these cases, we urge you to either create a low-fidelity prototype specifically for the presentation or simply use images that imagine the finished product.

Use mockups and stylescapes to aid imagination

It isn’t uncommon to have a client who knows literally nothing about design. Without a shared design language, it can be difficult to express tricky concepts and user experience design rationale.

That’s why using a visual aid like a mockup or stylescape is really useful. Mockups can help your client visualize and imagine how the final product is going to look, much like a prototype.

Having a visual aid can be a powerful add-on to your UX presentation. Just consider Dr. Jill Taylor, the speaker that detailed the experience of her own stroke. She brought an actual human brain to her TED talk – if anyone in that room wasn’t listening before, they definitely started after she pulled out a human organ.

use prototypes for visual aid in presentations

While presenting a mockup or prototype might not be the exact same, it does show that your aid can have a huge impact on the audience. In Dr. Jill’s case, her aid had a real wow factor. With your mockup, you could go for the wow factor and focus on the visual side – or go the opposite way, and highlight the functionality as opposed to looks.

Hold a Q&A session

Remember the single most successful type of presentation? Ah, yes – engaging and conversational presentations. Making your presentation conversational can be a challenge. You need a bid of structure to make sure you check the right boxes, but you also want flexibility to answer questions. How can you balance each side?

A brief Q&A might be the answer. It’s easier for you to allocate a specific time when stakeholders can ask their questions, so you don’t lose your train of thought or pace during the presentation.

hold a Q&A session during your ux design presentation

It’s also a time when you can really talk and have a less structured form of communication with the audience. Give them the freedom to ask anything they like – and in turn, they will help you hash out any doubts or observations they have. As an added bonus, this gives you another opportunity to show off all your knowledge and work by showing them you know all the details.

Aside from reinforcing the main points in your talk, the Q&A segment can also be used to highlight your expertise further, depending on how you answer the questions. Knowing all the details and answers gives you another opportunity to show off all your knowledge and work. Beware of freezing and not having the answers to the questions, though.

Try to think of any questions that might arise from your presentation and practice, practice, practice. Get more people involved if you like, give the UX presentation to them and see if they have any questions. Try to put yourself in the stakeholders shoes: what is more important to them? What is their own area of expertise? What details are they likely to pay most attention to?

When it comes to giving a powerful presentation, the secret is adapting and covering your bases. You want to make sure to deliver all the crucial arguments, while molding the UX presentation to the audience. Remember to do your homework, to be prepared and be in control of your own nerves.

Combine snazzy mockups and high fidelity prototypes with good eye contact and a smile. Speak clearly and be open to two-way communication instead of it being just you speaking. Remember that your audience wants to stay with you from start to finish – you just have to make it easy for them.

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The User Research and Insights Tool for Design and Product Teams

How to Present UX Research and Turn Insight to Action

UX research presentation

Most companies know the importance of UX research in building sustainable and user-friendly products that meet the needs of their audience.  

However, conducting the research is one-half of the equation. Presenting UX research in a way that compels stakeholders to take action is the second half.

Without adequate reporting, research is just a pile of data. Reporting, by way of presentation, makes your data actionable. By adopting effective UX presentation techniques such as storytelling, visualization, and slides, you ensure that your research influences the development process instead of ending up in storage without being used.

In this article, we’ll discuss:

  • What is a UX research presentation
  • Why UX presentations are important 
  • The challenges of presenting UX research
  • 9 Tips to Improve Your Research Presentations

What Is UX Research Presentation? 

A UX research presentation is sharing insights from your user research findings with stakeholders. You make recommendations for product improvement and capture decisions from research methodologies and testing phases. 

UX research presentations require you to condense your research notes , insights, and recommendations into 8-10 captivating slides that justify the research and compel stakeholders to take action. Sharing your research findings can help the design and product teams to:

  • Make design decision
  • Refine existing user needs
  • Prioritize their workflow
  • Develop a product roadmap based on your recommendations
  • Write new user stories
  • Improve usability of your product

Why Is UX Presentation Important?

Importance of UX research presentation

Make Sense of Your Research Findings

Research presentations are an opportunity to share your findings in an easy way for stakeholders to understand. A good presentation fulfills the following:

  • Describes the goal of the research and gives context about what happened during the UX research process . For example, you may have made some assumptions about your target audience, encountered bias, or failed to include a user group during the planning phase
  • Explain the why behind each research outcome that rationalizes why research participants liked or didn’t like a feature of your product
  • Inform decision making for the product team to help them prioritize resources during development

Quickly Relay Findings

Sharing research findings ensures that nothing slips through the cracks and decisions are relayed quickly with the team. In this scenario, a presentation is not a 60-page document. Instead, it’s a UX research nugget made up of high-priority action items that require immediate attention.

Capture Insights and Make Informed Recommendations 

The most essential element of a good UX presentation is sharing the right insights and making recommendations that lead to a successful product launch. Research repository tools like Aurelius allow you to analyze large batches of raw research data faster. This way, it’s easy to draw insight and make recommendations that lead to product success.

Document Your Process for Future Use

You can document processes that didn’t work as insights and explain the why behind methods that worked. It ensures that you don’t repeat the mistake in the future. In addition, your team can use your presentation as a reference to make smarter design decisions and as a background for product update research.

Improve Your UX Research Process

You can’t move forward if you don’t learn from the past. A UX research presentation is an opportunity for the product team and stakeholders to reflect on the decisions made during the product development. It’s hindsight that ensures designers will avoid patterns that underperform or overperform in testing. 

What Are the Challenges of Presenting UX Research?

Lack of trust in qualitative data .

This mostly happens with stakeholders who have a background in data science. They do not trust results from qualitative research because they say that findings are not statistically significant and do not hold any value. For example, you’ve interviewed 20 people as part of your research, but your audience is squirming because they think that’s a small sample size.

One way to get past this constraint is to be upfront about limitations in your UX research. Skeptics are more likely to trust you when you admit to the shortcomings of qualitative research.

Another way is to explain that qualitative research may not be statistically significant, but it is often statistically representative of your larger audience.

Keeping Bias Out of the Results

It’s not enough to be aware of your bias as a researcher. It’s also important not to fuel bias among your audience. 

Be careful how you draw insights from research. Share the research findings, tell the audience what the study doesn’t show, and advise how to use the results to make changes. 

Remind your audience that the objective of UX research is to collect information, not create absolute truth. So, you form a hypothesis and try to prove it, but it’s not perfect as some may wrongly assume.

Properly Conveying the Participant’s Perspective to Stakeholders 

Empathy is a huge part of conducting research. It’s understanding the frustrations and emotions of research participants and conveying these unique viewpoints in a way that your audience understands. 

Using visuals such as video or audio recordings during your presentation is a great way to communicate emotion in a genuine and unfiltered way. 

Inspiring Action

Perhaps the biggest challenge for UX researchers is turning research insight into action. You’ve collected feedback through multiple UX research methods , made recommendations, and given an excellent presentation. But it’s all meaningless if stakeholders don’t take action.

Apart from the reasons we’ve mentioned above, such as distrust in research data and lack of understanding, scientists found that personal trust between audience and researcher plays a role in convincing stakeholders to take action. 

Trust-building is a crucial skill for every researcher. It’s easier to drive action when you have a relationship with stakeholders. 

How to Create Better UX Research Presentations

1. know your audience.

how to make ux research presentations

You’re better able to capture and retain audience attention when you speak directly to their interests. One of the biggest mistakes first-time researchers make when presenting research is not reading the room and just going through your slides. It’s impossible to make an emotional connection with an audience you don’t know.

When you know your audience, you can tell a story that immediately connects you to your audience and sets the tone for the rest of your presentation. You can also tailor your deliverables and recommendations to the interest and needs of your audience. 

For example, if you’re speaking to C-level executives, you’ll discuss how the research findings could increase conversion rate, revenue, and customer retention. For the product team , you’d focus on how research could improve user experience and remove obstacles that customers previously faced. 

2. Opt for Quick Findings Over Detailed Reports 

One of the debates for teams when presenting UX research is choosing whether to share a full report or quick findings.

A detailed report is long-form. It gives you the freedom and space to describe your findings in detail and make comprehensive recommendations. It usually ends up being 30-40 pages long.

In reality, a CEO or C-suite executive on the move won’t have time to sit through a 30-slide presentation. Instead, they want something quick, efficient, and concise. You can achieve this goal through UX research nuggets .

Making your research presentation efficient forces you to eliminate fluff and stick to the most essential information to help stakeholders take action.

Include the original goal of the research and 4-6 key insights. Then, attach recommendations and next steps to key i nsights.

3. Embrace Storytelling

Stories are the fastest way to connect with a cold audience. According to researcher Paul Zak , stories cause the brain to produce oxytocin, a feel-good chemical related to empathy and a desire to cooperate. 

In another research, Princeton University Neuroscientist Uri Hasson researched the effect of storytelling on the brain . He found that listeners’ brain activity synced on a deep level with the storyteller’s brain activity when telling a story. Intentional stories that have a tie-in with the research topic move the audience to take action.

A few tips to guide you when using storytelling during presentations include:

  • Tell a story your audience can relate to
  • Use details to transport the reader to the scene so they can experience it
  • Make it personal
  • Ensure the story relates to the research topic

4. Use an Inverted Pyramid

how to present UX research

With the inverted pyramid, your most important information sits at the top. The first section of your presentation contains:

  • What is the problem I want to solve?
  • Who am I speaking to? (teammates, manager, decision-makers, engineers)
  • Why am I speaking? (What is the desired action you want the audience to take)

Use a high-level overview slide to cover the first section. Your audience is more likely to sit through your entire presentation if they understand the value at a glance.

The second section is the body covering the argument, controversy, evidence, and supporting visuals. The final part is the tail that summarizes the presentation and includes any additional information.

5. Simplify Data with Visualization 

Vision is our primary sense for understanding the world around us. The human brain processes and retains visuals faster than text. Your presentation should have more visuals than text. Always remember the golden rule – show, not tell.

Large blocks of text are boring. Visual aids such as infographics, videos, screenshots, gifs, and charts break up text and engage your audience. Where text can quickly become complicated, visuals clarify information and make information easier to digest and remember.

A few visualization tips to remember:

  • Use consistent fonts, colors, and icons when designing your presentation
  • Use graphs and charts to present data
  • Do not add multiple graphics in one slide. One message per visual
  • Use the right graph type to communicate clearly
  • Edit ruthlessly
  • Use muted colors

6. Keep it Short

The human mind can only store 3-4 things at once. So, focus your research outcomes on three to four key insights and recommendations you want your audience to take away.

Keep your presentation within 20 minutes. I know it’s hard, but you shouldn’t share everything you learned in the study during the presentation, or you’ll overwhelm your audience. 

Share high-level information during the presentation and send the research report as a PDF or email so everyone can look further into the research. In addition, you can use Aurelius to share a live link of an automatically generated report with your audience.

7. Use Slides During Presentations

Split your slides presentation into three sections:

  • What we did – discuss your research process
  • The finding slides – Key Insight slides
  • What to do next – Recommendation slides

Each slide should have a heading that summarizes an important finding and explains the impact with visuals. Use quotes taken from research participants to support key insight.

When using video clips, you don’t have to share the entire recording. Instead, trim it down to the key scenes or combine several sequences about the same key insight into a 30 seconds reel.

use slides during presentation

Ensure you’re using images taken during the research process (ethnography, observation, usability testing sessions) to show participants in action with the product. Again, it’s more likely to elicit an emotional response than using generic images.

Focus each key insight slide on the user. It should distill their personality, behavior, needs, use of your product, and what happened during user testing. Then, prioritize the most critical information into five slides.

8. Give Recommendations and Next Steps

Your UX research presentation should include recommendations based on key research insight. For every problem, have a recommendation. Then, tell your audience how the research should be incorporated in design or product updates .

Also, don’t forget to demonstrate the value of your research. Show your audience how the recommendations will support your company’s goals and impact the product roadmap.

9. Ask Listeners to Save Questions Until After the Presentation 

save questions for later during presentations

You can either allow your audience to ask questions during or after the presentation. Asking questions during the presentation will enable you to clear any confusion on the spot and carry everyone along. 

However, it’s distracting each time you’re interrupted during the presentation. You’ll also risk losing the audience if the question isn’t relevant to the specific section you’re talking about.

The second approach is better. You ask your audience to save questions until the end of the presentation. This method ensures that you maintain a great flow throughout the presentation and answer all questions at once.

10. Share Your Research

Your UX presentation only contains high-level recommendations you want your audience to implement. However, you still have great insight that provides context, and you couldn’t share those during the presentation due to time constraints. 

You can create a more enriched report in Aurelius and share it with key stakeholders after the presentation to make it stick.

However, sending emails, PDFs, or a link isn’t enough. People are busy. Emails get buried, and attention span is low. 

If you want your research to be implemented, send follow-up emails and reach out personally to the executives. Share the report in your company’s internal knowledge base with a relevant title and tags, so it’s easy to find. 

If you have a departmental or company Slack, share it there, so they see the presentation in multiple places. In addition, you can integrate Slack and Jira with Aurelius to share your findings with other teams.

Focus on Showing Value That Stakeholders Want to See

Congratulations! You’ve created a value-driven UX research presentation. But it’s not ready yet. Read through your slides again. Does your presentation reflect the goals you promised stakeholders when you set out on the research journey? Have you demonstrated value in a way that even non-UX audience members would understand?  

These are questions to answer as you wrap up your UX presentation slides. Be ruthless when trimming the fat from your presentation. Just because your discovery is exciting to you doesn’t necessarily mean it’s valuable to stakeholders. 

Find out how Aurelius can improve UX research presentations

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UX Portfolio Presentation: How to Structure and Present Your UX Portfolio on a Job Interview

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Anett Illés

best ux presentations

During the job application process, you will have to present your work twice. First , remotely, when you submit your portfolio. Second , in person, when you get invited for an interview. Both are important and also correlated: Your portfolio will get you to the interview, where your UX portfolio presentation will land you the job.

Since your portfolio is involved in all stages, you can save lots of time and energy if you prepare it right at the beginning of your job or internship-seeking efforts . If you have a great portfolio, you can send it out with applications and use it to present during interviews .

A UX portfolio presentation is about showing your future employer and team that you can articulate your ideas, process, and concepts in a clear and concise style. You will give similar presentations to stakeholders when you get hired, so this is a crucial part of the hiring process.

The thought of presenting in a high-pressure situation could be scary. But remember that you have been preparing for this since you started working on your UX portfolio. With a little practice, you will nail the presentation and land the job!

Banner showing a screen with an open portfolio

UX leads and recruiters want to hear about your

  • Role : What were your responsibilities in the project?
  • Team : How and who you worked with? (stakeholders, developers, designers, product managers, etc.)
  • Design story : What ideas lay behind your design?
  • Design decisions : How you translated business or user needs into your design?
  • Way of thinking : Why you did what you did during the project?

A case study is the best format to present your work, as it provides wholesome answers to all these questions. Fortunately, a good UX portfolio is made up of case studies.

How to prepare for the presentation?

Forget about printed-out slides! Why would you waste paper when you can bring your computer or tablet to the interview? You can ask any HR manager or team lead: They prefer digital presentations. After arriving at the venue, just ask for the wi-fi password at the reception and you are set.

Screenshot of Max's ux portfolio and a case study

Case studies

Putting together a case study is the best preparation for a portfolio presentation. By the time you are finished, all threads will connect in your mind and you will know the conclusion they lead to. Also, when your thoughts are collected, your interviewers will find it easier to follow along.

For a start, create an outline from the stages listed in your case study. Just remember that you might not have time to present every little detail, so consider the following questions:

  • Which parts are necessary for comprehension?
  • Which part is the most powerful?
  • Which part can help you get the job at hand?

If you spend enough time on your case study, you will know which parts best represent your skills.

Once you know what you want to say, you just have to practice saying it aloud. Do not underestimate the effects of a rehearsal! The more you rehearse the more relaxed and confident you’ll feel. The goal is for you to present a project from beginning to end without having to look at your notes or reading from your case study. In a few attempts, you will be there!

How to structure a UX portfolio presentation in an interview?

Storytelling is at the heart of an outstanding UX portfolio presentation. We collected ten steps with examples to help you present the story of your design in a compelling way. Keep in mind that these examples come from different projects. (You can also see more UX portfolio examples and UX case study examples at UXfolio .)

1. Introduce yourself and give an overview

Start the presentation by introducing yourself, your role, and your specialization. Tell your interviewers what excites you the most about your job and what are your areas of expertise. Then prepare the interviewers for the presentation by breaking down how you’ll structure it.

Finish the introduction by talking about the projects in your portfolio. Share some information about the field (e.g., healthcare, sports) and the project type (e.g., redesign, purchase flow), but do not go into detail yet!

2. Tell which project is your favorite and why

UX leads and recruiters want to hire passionate problem-solvers who can handle the entire design process. So, it is likely that they will ask you to give a walkthrough of your favorite project. You should choose one that excites you and highlights most of your skills.

Before you get into the gist of it, set up the stage by answering the following questions:

  • Why is this your favorite project?
  • What is the project about?
  • Who is it intended for?

Overview of a mock project

3. Talk about the team setup, your role, and activity in a project

Talk about your role and place in the team. Many candidates forget that for most positions they must be effective team workers. There is no better way to prove that than talking about your role as part of a whole.

A section about your role and your team

4. Explain the main challenge

With the background information covered, it is time to reveal the challenge that will tie your design story together. It could be anything from a business issue to a user pain. Just explain it in detail!

Explaining the challenge in a UX case study

5. Describe your process

Start with a brief outline then describe your design process step-by-step without going into too much detail. You don’t have to over-explain every technical detail. Your interviewers are aware of the basics. Instead focus on your why-s, to reveal your thought processes and reasons.

illustrating the design process

6. Mention UX methods and user insights

Listing UX methods without context is the biggest mistake applicants make. For each method, you must share how it influenced your design, otherwise, it is pointless to mention them. Another colossal mistake is forgetting about users after the intro. It is User Experience for a reason, so share what you learned about them and how!

UX methods as part of a presentation

7. Show your solution

When talking about your solution, reflect back to the challenge that you have introduced at the beginning of your presentation. Talk about the pros and cons of all the potential solutions that you have considered and explain why you chose the one you did.

8. Elaborate on one major design decision

This is your moment to shine! You can prove your potential by explaining an impactful or unexpected design decision you took. Underpin your decision with the user needs or pains that necessitated it.

Showcasing a major design desicion

9. Showcase the results

After hyping up the solution in the previous section, it is time to reveal it: Show final screens, feature statistics, and quote the stakeholders. Statistics are particularly important since they prove that your work contributes to shared goals.

10. Share your learnings

Finish the UX portfolio presentation with learnings to show your willingness to grow as a designer. Take an assumption you had when the project started and tell your interviewers how it changed by the end. Even better, tell how these learnings have influenced your process: “Since this project, I always do [this thing in that way] for this reason.”

Banner showing a screen with an open portfolio

Considerations during a UX portfolio presentation

An enormous part of your success depends on the structure of your UX portfolio presentation. However, we cannot deny the importance of the way you are presenting it. Always consider the following things:

  • Time. Consider time as early as the planning phase. It makes a major difference if you have 10 minutes or 30 to showcase your work. Have a plan ‘A’ and ‘B’.
  • Complexity. Present your work in an easy-to-understand way.  You can also give a layout to your interviewers. If the project is in a field with lots of jargon and complex concepts, keep their use to a minimum or explain them in brief.
  • Show excitement. Design leads want to work with passionate people who love and care about what they do.
  • Come prepared and open to common UX designer interview questions. If they ask you about the details, they want to know more about you and your way of thinking – a good sign! They won’t judge you on your design decisions, as they don’t have enough information to do so. They just want to see you have made conscious, well-thought-out decisions.
  • Open the floor for questions. Your interviewers will have questions regardless, so this is more of an act of courtesy.
  • Ask for feedback. Show your openness and your desire to improve. If you can, take some notes as well! And don’t forget to thank them for their time.

Remote UX portfolio presentation tips

More and more companies are open to remote interviews, which some find a blessing, others a curse. The problem is that it is much harder to make a lasting impression remotely than in person. But it is possible! Start by sorting out the basics:

Clean up your act and your room

Though you will be logged in from home, dress up and groom yourself as you would for a regular interview. Tidy up your room too, or at least the part that they will see. The goal is to appear composed.

Close your tabs, bookmarks, and windows

Let’s be honest: when someone shares their screen, our eyes get drawn to their open tabs and open windows. It’s human nature. So, before your presentation starts, close your tabs and sort out bookmarks! They slow down your computer, and you can get lost in them in front of your potential employer. Such a situation can be very frustrating, and it can lead to you losing momentum. Don’t forget about your windows and notifications either!

Test your equipment

Before the interview begins, give a restart to your computer to make sure it’s not overworked. Presenting while your screen is lagging can ruin the entire experience. So, make sure that your camera and microphone are working. Clean your screen and the lens of your camera so you can see and be seen. Finally, find a comfortable angle and good lighting.

Look into the camera and nod

From time to time, look into the lenses of your camera. This the digital equivalent of keeping eye contact with your interviewers. Also, when they are talking to you, nod lightly, so they can see that you hear what they are saying. The rest of your interview should go just as an in-person interview would.

Start building your portfolio today!

UXfolio is the easiest way to build a sleek UX portfolio and case studies. It will help you tell your design story with guiding questions and writing prompts. What’s more, UXfolio provides plenty of stunning solutions for you to showcase your wireframes, prototypes, and UIs. Try UXfolio free today!

Portfolio builder tool for UX designers

Build a beautiful portfolio quickly and easily

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Top companies want to see your design process and decisions in your portfolio

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A typical mistake I see in UX portfolios is lack of content explaining their contribution to the effort, the images are only the final product and not the process to get there.

UX is very much about strategy and if the person is not showing how they got from A to B, they appear to be another UI trying to move into a UX role.

Start creating a UX portfolio , that gets you hired

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Creating Impactful UX Design Presentations: 11 Essential Tactics

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Communication is a key, yet often underestimated, tool in any UX designer’s toolkit. As a designer, you delve into UX research and craft designs based on these findings. However, the job doesn't end there. You often still need to share your design choices and vision through UX design presentations for other project stakeholders or your client, who might not share your level of understanding of the project.

Creating effective presentations can be complex and challenging, but by following certain best practices, you can make them more engaging and successful.

In this article, we will explore 11 ways to enhance the quality and impact of your UX presentations.

1. Understand your audience

" Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating ." - Donald A. Norman

The most important question to ask before preparing any presentation is, “Who is your audience?” Not knowing your audience is like shooting arrows in the dark. It’s hard to hit the bullseye.

Will your audience be other members of the UX design team, project stakeholders, or clients? You need to consider this while preparing your presentation.

Knowing your audience is crucial to determining how to present and frame your arguments. It also helps you find the right tone for your presentation. An articulate message only resonates if it’s tailored to your listeners’ perspectives.

2. Set clear goals

Begin your presentation by explaining your goal for the talk and summarizing the topics you’ll address along the way. Setting clear expectations for your audience is invaluable.

For example, a simple goal statement such as “we aim to reach a consensus on X by the end of this talk” helps everyone understand the aim of your talk. Meeting this goal underlines the effectiveness of your presentation, making it a success.

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3. Brevity is key: Provide recommendations

While presenting concepts, lay out topics in sequence, focusing on one piece of information at a time. Avoid overwhelming your audience with extraneous information, which might detract from your message. Allow your audience enough time to digest the information.

Providing recommendations is an indispensable aspect of most UX presentations. Find a balance between being too generic and too specific. Your recommendations should be comprehensive, detailing the proposed next steps and tasks to be done.

4. Bridge your solutions with the business

Showing the audience how your solutions match the company’s goals and explaining the potential benefits is key.

To ensure your suggestions make an impact, share your strategy with your colleagues before the presentation. Getting them onboard early allows you to cater to their goals and objectives, which can enhance your standing in your presentation.

5. The power of storytelling

A good narrative can transform your ideas into an engaging journey that your audience easily understands and absorbs. A study by Stanford professor Chip Heath, recounted in his book Made to Stick , found that 63 percent of participants could remember stories, while only 5 percent could remember a single statistic (like this one).

Including stories in your presentation not only keeps your audience engaged but also helps get your point across. In particular, stories can be a powerful tool for underscoring potential risks. A narrative that shows user problems that your solution could address might just persuade a client to adopt your solution.

https://morph-2-prd-bucket.s3.ap-southeast-1.amazonaws.com/UX_research_b7d5291645.png

6. Clarify the question-answer session

For handling questions, there are two broad strategies. The first encourages questions during the presentation. This serves to clarify misunderstandings as they arise, ensuring everyone is in sync.

In the second strategy, you ask the audience to hold off on questions until after your presentation. This is effective for larger audiences as it helps maintain the flow of the presentation without interruptions. Often, many questions get addressed during the presentation itself.

7. Establish an empathetic connection with the audience

A successful presentation goes beyond simply communicating your design; it should reflect your audience’s needs. As a designer, you must not only state your ideas but also resonate with your listeners’ perspectives.

This empathetic approach asks you to step into your audience’s shoes, understand their point of view, and tailor your presentation to their questions, concerns, and interests. An empathetic connection with the audience doesn’t just make your presentation more accessible and impactful. It also helps establish a stronger relationship with them.

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8. The power of practice

Practice in presentations isn’t just a tool for refining your delivery. It also helps you anticipate questions, doubts, or hurdles that might emerge during your talk. Rehearse your presentation before the main event.

Rehearsals help you identify any weak points, enhance your fluency, and ensure that you have a response ready for potential questions. Remember, the more you practice, the more confident you become and the better you can deliver your presentation.

9. The role of visual aids

Visual aids, particularly well-designed slides, can increase the impact of your presentation. They can simplify complex concepts, make your talk more engaging, and hold the audience’s attention throughout.

A balance of text and graphics can help the audience visualize the information you’re presenting, aiding their comprehension and recall.

Keep your slides crisp, clean, and appealing, so they complement your speech rather than overwhelm it.

10. Balance the pace of your delivery

The speed of your speech plays a crucial role in the efficacy of your presentation. Speak too fast, and you might leave your audience confused and unable to keep up. Speak too slowly, and you risk making your presentation monotonous and losing your audience’s interest.

Balancing the two is crucial.

Adjust your speed based on the complexity of the content and your audience’s reactions. Don’t rush through critical points and maintain a natural, conversational tone.

11. Cultivate a culture of feedback

After your presentation, invite feedback from your audience. Welcoming constructive criticism can invite invaluable feedback about your performance, highlighting both your strengths and areas that need improvement.

This feedback can help you enhance your skills and effectiveness in future presentations.

Remember, feedback is a gift, and accepting it with grace shows your commitment to personal growth and improvement.

Final thoughts

In conclusion, designing your presentation is as important as designing products . It’s about telling a compelling story that connects your design to business goals, with the audience as the main character.

Done right, a UX presentation can not only give your design the spotlight it deserves but also persuade your audience to take action.

By following these practices, you can take your UX presentations from good to great, increasing the success rate of your projects. Remember, effective communication is a designer’s superpower—hone it, use it, and watch your designs make a more significant impact.

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11 Amazing UX design examples to learn from

Jun 17, 2021

11 Amazing UX design examples to learn from

Good UX design can make or break the relationship you have with customer. Here are 11 brilliant UX design examples to learn from.

Ray Slater Berry

Ray Slater Berry

Adriano Trenahi

Adriano Trenahi

Product Design Manager at Eventbrite

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Good UX design can make or break your business’s product and customer relationships. Because of this, products are more people-focused than they’ve ever been. Today, best practices include answering JTBD (jobs-to-be-done) or customer needs, accommodating diverse people, offering easy-to-use interfaces, and delighting users at every step of the journey.

In this article, we’ll take our hat off for some of the most delightful user experience examples we’ve seen in recent years, whether it’s new tech, innovative visuals, or smart—JTBD-focused—experiences. Here are the products that leave users coming back for more, and can inspire best practices to apply in your own UX design strategy.

Grab a cup of something hot, sit back, and enjoy some of the top UX examples at the moment.

Top B2B & B2C UX design examples

UX matters. A PwC survey of 15,000 consumers found that one in three consumers will leave a brand they love after one bad experience. That same survey study found that almost 80% of American consumers say convenience and speed are among the most important factors to a good customer experience.

There’s no denying the wonders good UX design can do for your brand, so let’s take a look at what it looks like in this article.

Airbnb's booking experience

Airbnb

Source: Airbnb

A UX design example most are familiar with, Airbnb is leading the charge when it comes to creating a booking experience that gets the job done for websites. Airbnb has clearly done their research. The homepage design addresses typical pain points travelers have when trying to find accommodation.

The homepage also inspires travelers who are unsure where to go by offering popular destinations nearby. It gives a mix of what people love: entire homes, pet-friendly homes, or unique stays. The action of booking is simple and at the top of the fold. Quick, clear, and user-friendly.

Lesson learned? Research users’ needs and problems in your design process and use the data to determine what matters most to them. Once you know, offer it up on a plate.

Netflix’s autoplay features

Source: Netflix

The autoplay features from Netflix are quite possibly some of the most intrusive and heavily debated UX features to grace the planet.

There are two autoplay features that people have a love/hate relationship with.

  • The Netflix ‘play next episode’ feature has made our minds up for us on more than one occasion. It’s a fantastic example of doing a job the user wants to do without even needing to ask.
  • Netflix also introduced an autoplay trailer feature as you scroll through their media library—giving users quick insights into the movies and series they hover over. This particular autoplay feature was met with a great deal of controversy and debate.

The second feature forces engagement at the cost of the annoyance of the users and is generally referred to as a Dark UX pattern.

After a general uproar, the time came for Netflix to enable users to switch off this autoplay feature.

netflix autoplay feature annoucement

You win some; you lose some. Lesson learned ? Test new features with your users before you mass-release. Stay customer-centric, not product-centric, and integrate data-driven user experiences.

Miro’s user onboarding

Miro

Source: Miro

Miro does a fantastic job of nudging their user base towards an Aha! moment by focusing on a user’s job to be done.

Miro enables users to build the board they need and learn as they go with modal popups as they navigate their way through building a board. The popups are unobtrusive and tailored to the user’s in-app actions.

Lesson learned ? Helping a user get value from your app and reach their Aha! Moment faster is a key principle of a great user experience. Find small ways to support your users by providing them the information they need upfront to complete their tasks. You can do this in-app, or with email and visit a user’s inbox with product tips, and onboarding bumpers.

Headspace’s inspiring UX retention strategy

headspace ui interface stats

With a 4.8 star rating on the app store and over 13k reviews, Headspace is a leader in the online meditation market. Dealing with users looking to overcome stress and anxiety, sleep better, and live a mentally healthier life, it’s critical that the app experience is as smooth as any meditation they practice.

We particularly love the Headspace app’s focus on gamification to build user retention. Much like Duolingo, Headspace manages to bring a competitive edge to the educational world. It offers goals and keeps users active daily on the app with an ongoing streak—pushing people to meditate every day and keep a regular practice.

Lesson learned ? Good UX can help toward critical product success metrics. 90% of users have stopped using an app due to poor performance. A great experience can not only deter someone from leaving, but it can encourage them to use your app even more.

Todoist’s recurring tasks feature

Todoist

Source: Todoist

Todoist have a wealth of features to help people manage their personal or team tasks. The app is easy to navigate, drag and drop-friendly and gives you that ingrained sense of gratification when you cross a task off a to-do list.

However, the UX design example we particularly want to call out is Todoist’s recurring due dates. It’s a simple feature that showcases Todoist has really done their user research and identified one of their users’ key tasks.

Lesson learned ? Identify your users’ needs by researching their recurring tasks. If there’s a way to simplify or automate a key task, design accordingly.

Mailchimp’s password guidance

Mailchimp

Source: Mailchimp

Mailchimp is often championed when it comes to its brand. They sit at the top of the food chain and for good reason. However, it’s not their branding alone that’s doing them favors; it’s the way they deliver it—through innovative UX design and copy.

Their password guidance in their welcome form is a fantastic example of this. No one likes to be told they need their go-to password to be stronger and fulfil criteria it’s never had to before. However, Mailchimp guides users in a friendly way to generate a stronger password. Plus, at the end of it, you get this gratifying checkbox popup. You’re all set!

Lesson learned ? Good UX design can make routine tasks that people typically don’t enjoy more pleasant. Sign-up forms or profile creation can become a great experience with the right UX guidance and design principles.

Revolut’s customizable app

Revolut

Source: Revolut

Who said we couldn’t enjoy banking? Revolut is leading the charge with its user-friendly banking app that allows users to customize their own experience as they like. For this, they get pride of place in this UX design examples list. Customers can switch out backgrounds, icons, and chop and change the home screen as they see fit.

Lesson learned ? Empower users to make a product theirs by allowing them to tweak the design to fit their preferences.

Duolingo’s gamified experience

Duolingo

Source: Duolingo

We briefly mentioned Duolingo earlier and likened its gamification to that of Headspace, however, Duolingo takes gamification to a whole new level in their UX design.

The platform is fun and friendly while challenging users to keep learning. They manage to make the experience of learning a new language more interesting by combining animations, a light-hearted tone of voice, and gamified UX such as levels, streaks, and more.

Lesson learned ? Gamification still works wonders and it’s expected to be a $30.7 billion market by 2025. Think about ways you can gamify your brand experience. Badges, levels, unlocking new content—all of these features will encourage users to stick around.

Take it a step further and gamify brand communications via email, chat responses, or other communication channels.

Medium’s “clap” feature

Source: Medium

This one’s an oldie but a goldie. Medium’s clap your appreciation feature was fantastically innovative when it first aired, and it still is. It’s a simple yet unique way of showing appreciation as opposed to hitting a like button. We’ve seen it tweaked and adapted over the years—most recently by TikTok.

Lesson learned ? If it’s not broken, don’t fix it. Good UX design doesn’t need to be about reinventing the wheel. If you like a UX design idea and think it will work well with your product or website and audience—then make it your own and try it out.

If it’s simple, joyful, and serves its purpose, you’re on to a winner.

Spotify’s Year Wrapped

Spotify

Source: Spotify

You’re most likely familiar with Spotify’s end-of-year wrapped stories that flood your social feeds. Spotify makes the list as a top UX design example for the power of data and what it can do for your content.

They share this piece of content in a story format, one that most are familiar with thanks to Instagram and give users one-click options to share their story with friends.

Lesson learned ? Leverage user data stories in your designs and deliver users content that’s entirely unique to them. Spotify gets pride of place on this list of UX design examples for their innovative use of data, sticking to formats people know, and creating an experience that has the potential and ease to go viral.

Glovo’s navigation

Glovo UX app navigation

Last but not least on our UX design list is Glovo. The app has a tricky job. There’s a high chance people are coming to it hungry, which means they want their need to be met in the quickest way possible.

Glovo not only set up great navigation to find a food source but the UX of their app makes each button clear, and perfectly pairs visuals with copy.

As you click through to find your restaurant, you’re given fewer options and eventually, a list of restaurants broken down by user needs: something fast, something cheap, something rated well.

The entire experience is rapid, done in a few clicks, and fills bellies as quickly as possible. Keeping everyone happy.

Lesson learned ? Remember what your users are here for, and get them to it as quickly as possible.

UX Design FAQs

To help us answer these UX design FAQs, we spoke to Adriano Trenahi , Product Design Manager at Eventbrite (previously eDreams & Mango).

  • What is considered good UX design? What is considered bad UX?

“There are standard ways of evaluating UX. The most famous is Jakob Nielsen's 10 general principles for interaction design , also known as usability heuristics—although this does not necessarily apply only to usability.

Personally, I say good UX is when a user can achieve a certain objective in the easiest, fastest, and most pleasurable way possible; considering the situation, environment, and UX tools available .

For example, imagine a person that wants to share a photo on their phone with friends. There are plenty of ways in which you could do that, good UX designers would aim to reduce effort and avoid unnecessary taps by predicting and prompting suggestions on the phone interface. It would also consider more aspects such as voice commands or proximity sensors.

Good UX is unnoticeable most of the time, although a feeling of relief and easiness when completing a task or using a service are positive indicators.

Adriano Trenahi, Product Design Manager at Eventbrite

Adriano Trenahi , Product Design Manager at Eventbrite

That feeling of relief and easiness when completing a task or using a service are also indicators of good UX.

Bad UX, on the other hand, is very noticeable as it generates frustration, annoyance, and anxiety, whether in a user’s app or inbox. It can make a user feel stupid when that’s not the case.

An excellent example of that? Norman Doors. A Norman door is a door whose design tells the person to do the opposite of what they're supposed to do. Watch this video from VOX , and to better understand how bad UX is embedded in our world.”— Adriano Trenahi, Product Design Manager at Eventbrite

  • Is it possible to have good UX with bad UI?

“In my opinion, no. They go hand in hand. UX is only good when its aesthetics follows. Imagine creating a great product or service but displaying them with hard-to-read typography, a small or super big button, a color palette that is perceived as untrustful, or images that are disrespectful to a particular culture. Those are essential aspects that you need to consider, and your product or service won't thrive if you don’t nail them all.” — Adriano Trenahi, Product Design Manager at Eventbrite

  • What does a UX designer do?

A UX designer (user experience designer) focuses on building a positive experience for someone and a business’s product. UX designers are typically responsible for user research, creating design solutions, and user testing. UX designers are the in-house voice of the customer.

best ux presentations

How To Master Presentation Skills in UX and UI Design

What are UX presentation skills? Read our guide on how to master your presentation skills in UX and UI design.

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When first pursuing a career in UX or UI design, most people think of hard skills like design, problem solving, analytics, research, prototyping, or even UX writing. 

While these are certainly foundational requirements to be successful as a working UX designer, it’s important not to underestimate the importance of also developing presentation and communication skills. Presentation skills are used to effectively bring ideas, concepts, and design information to life. 

From slide decks to portfolio presentations, here are a few ways that presentation skills can support your career as a UX/UI designer. 

Why Presentation Skills Are Important To UX / UI Roles

Design process might be at the core of your career work, but with every project and initiative, you also have to collaborate with and persuade those you work with. Here are a few scenarios where skillful presentation will help you out:

Portfolio Presentation

After pouring many hours of time and energy into creating a design portfolio that stands out , you should be able to rely on it to help you stand out from the competition during the job application process. Still, the collection of your designs and process is only a small portion of what interviewers look for. It’s important to also be able to articulate your own work clearly and confidently.

Sharing Design Iterations

How did you come up with a certain design or mockup based on the research and data you had to work with? Knowing how to present a holistic view of your work in a concise way can help your team arrive at a good solution much more quickly. 

Presenting Final Designs

Confident, articulate presentation is a powerful tool when you’re presenting polished work for a final approval. Stilted communication can lead to tension, lack of trust, and a lack of appreciation for your work. But a strong, well-reasoned presentation can help persuade your audience to see your design solution in a new, more positive light.

10 Tips For Improving Your UX / UI presentation skills

From setting strategic goals and inviting audience participation, to preparation and planning for a positive mindset, there are several tactics that can help you to improve your presentation skills. Here are our favorite tips:

1. Determine a clear goal for the presentation

Take time to figure out what you want to achieve with your presentation. Are you showcasing your portfolio to a potential employer? Are you trying to persuade a senior manager or a prospective client to try a new design idea? Are you updating stakeholders on your latest research findings? 

Take your primary goal and work backwards to plot out the presentation structure and the most salient points you want to convey. 

2. Keep it short and have one clear theme

It’s difficult to absorb and retain large amounts of information at a time, so try to keep your presentation short and focused on one key theme. Look for opportunities throughout your presentation to make the content more concise, like using bullet points to summarize long text paragraphs, or creating visual graphs to give a holistic view of stats and research. Not only will this make it easier for your audience to retain the information, but they’ll also feel more engaged with the content. 

3. Weave humor into your presentation

Humor can be a great tool to help your audience relax and build rapport during your presentation. 

Everyone’s sense of humor is a little different, so dark humor or direct jokes are unlikely to break the ice. Instead, try weaving in light-hearted examples to expand on various aspects in your presentation. If you feel comfortable, you could also include a funny anecdotal story about yourself to illustrate a point. Again, this should be audience appropriate, so you may want to try any humor out on a trusted colleague or friend before delivering it to a large group.

4. Invite audience participation

For all but the very briefest of presentations, you might want to spend time finding creative ways to involve your audience. Use direct questions to ask for opinions, and educated guesses to encourage your audience to really think about what you’re saying. If nothing else, asking for a show of hands (“how many of you have wondered if there’s an easier way to use X app?”) can help your listeners to feel as if their opinion is valuable to you, which in turn makes them more active listeners. 

[MID_ARTICLE_CTA]

5. Use trigger words

You’ve stayed up all night, practiced, and you know your presentation by heart. But what happens if your mind goes blank when the time comes to deliver it? 

Instead of reading directly from notecards or trying to memorize the exact words, consider adding trigger words to your presentation. If you know the subject matter well, using bold or italic key words on the slides which are related to what you had planned to say can be enough to bring it all back to you. For example, you might bold “information architecture” if you wanted to expand on this as part of a wider slide on UX / UI strategy. 

6. Include a summary at the end

If your presentation is more than a few minutes long, you will likely need a ‘wrap up’ slide at the end of your presentation. This is an opportunity for you to recap (at a macro level) the key arguments in the presentation. Remember to revisit your aim for the presentation here and think about 1-3 main points you want your audience to take away when they leave.

7. Share your enthusiasm

They say that people rarely remember what you said, but they will never forget how you made them feel. 

Passion is contagious and people who talk with real enthusiasm about their subject area are naturally better at engaging with their audience. If you’re passionate on some level about the material you’re presenting, awesome. However, to maximize this you may want to think about what your audience cares about beforehand. 

Find ways to connect with your audience within the presentation. You could do this by using theoretical examples, anecdotes, or case studies which link back to your main area of interest. You may also want to think about multimedia, such as inspiring imagery or a video. The more passionate you are about the subject, the more that will come across in your delivery. 

8. Familiarize yourself with the content

It may sound like common sense, but take time to reflect on the subject matter of your presentation before you deliver it to an audience. A lack of knowledge can lead to nervousness and awkwardness when presenting. It can also hurt the impression you leave when you aren’t able to answer follow-up questions. 

A caveat : no one is an expert in everything. If you get questions that you can’t answer, be transparent. An honest “I’m not sure, but I will get back to you on that answer!” can help build respect and trust with your audience. 

9. Practice, practice, practice

Reciting your presentation a few times before you deliver it to a large group can be particularly important if you tend to feel nervous speaking in front of people. You may want to do this in the mirror at home, or in front of a few trusted colleagues or friends. Oftentimes, information can feel and sound different when it’s spoken out loud compared to how it’s read in your mind. Practice will also help you to fine-tune your presentation so that it looks and sounds perfect. 

10. Maintain a positive mindset

At this point, you should have prepared a strong, engaging presentation. You’ve practiced it multiple times, and are confident that you’ve internalized the information. Now it’s time to combat the nerves and focus on establishing a calm, positive mindset. 

If you can, get a good night’s sleep before your presentation. Eat breakfast. You may also want to do things that help you feel more positive, such as meditation, breathing exercises, going for a run that morning, or even chatting with friends or colleagues. If you’re struggling with fear or anxiety about presenting in general, you might try reciting specific mantras like:

  • I am well prepared; I am ready to present
  • I enjoy connecting with people
  • I am excited to share this information

Your design work and process are extremely important when you’re establishing a career as a UX designer. To amplify their effectiveness—and ensure that interviewers, stakeholders, and team members fully understand the power behind your work—it’s equally important to keep your communication and presentation skills sharp. This is a skill that comes with practice and experience, and can be amplified when you seek out feedback from experienced professionals in your field. 

Are you looking for more career tips and insights for UX designers? Check out our post How to Become a Designer in 5 Steps , or sign up for the next cohort of UX Academy Foundations to learn the fundamentals of UX/UI design and get paired up with a mentor who can give you powerful feedback on your work. 

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A complete guide to presenting UX research findings

In this complete guide to presenting UX research findings, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

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presenting UX research findings

User experience research sets out to identify the problem that a product or service needs to solve and finds a way to do just that. Research is the first and most important step to optimising user experience.

UX researchers do this through interviews, surveys, focus groups, data analysis and reports. Reports are how UX researchers present their work to other stakeholders in a company, such as designers, developers and executives.

In this guide, we’ll cover what you should include in a UX research report, how to present UX research findings and tips for presenting your UX research.

Components of a UX research report

How to write a ux research report, 5 tips on presenting ux research findings.

Ready to present your research findings? Let’s dive in.

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There are six key components to a UX research report.

Introduction

The introduction should give an overview of your UX research . Then, relate any company goals or pain points to your research. Lastly, your introduction should briefly touch on how your research could affect the business.

Research goals

Simply put, your next slide or paragraph should outline the top decisions you need to make, the search questions you used, as well as your hypothesis and expectations.

Business value

In this section, you can tell your stakeholders why your research matters. If you base this research on team-level or product development goals, briefly touch on those.

Methodology

Share the research methods you used and why you chose those methods. Keep it concise and tailored to your audience. Your stakeholders probably don’t need to hear everything that went into your process.

Key learnings

This section will be the most substantial part of your report or presentation. Present your findings clearly and concisely. Share as much context as possible while keeping your target audience – your stakeholders – in mind.

Recommendations

In the last section of your report, make actionable recommendations for your stakeholders. Share possible solutions or answers to your research questions. Make your suggestions clear and consider any future research studies that you think would be helpful.

1. Define your audience

Most likely, you’ll already have conducted stakeholder interviews when you were planning your research. Taking those interviews into account, you should be able to glean what they’re expecting from your presentation.

Tailor your presentation to the types of findings that are most relevant, how those findings might affect their work and how they prefer to receive information. Only include information they will care about the most in a medium that’s easy for them to understand.

Do they have a technical understanding of what you’re doing or should you keep it a non-technical presentation? Make sure you keep the terminology and data on a level they can understand.

What part of the business do they work in? Executives will want to know about how it affects their business, while developers will want to know what technological changes they need to make.

2. Summarise

As briefly as possible, summarise your research goals, business value and methodology. You don’t need to go into too much detail for any of these items. Simply share the what, why and how of your research.

Answer these questions:

  • What research questions did you use, and what was your hypothesis?
  • What business decision will your research assist with?
  • What methodology did you use?

You can briefly explain your methods to recruit participants, conduct interviews and analyse results. If you’d like more depth, link to interview plans, surveys, prototypes, etc.

3. Show key learnings

Your stakeholders will probably be pressed for time. They won’t be able to process raw data and they usually don’t want to see all of the work you’ve done. What they’re looking for are key insights that matter the most to them specifically. This is why it’s important to know your audience.

Summarise a few key points at the beginning of your report. The first thing they want to see are atomic research nuggets. Create condensed, high-priority bullet points that get immediate attention. This allows people to reference it quickly. Then, share relevant data or artefacts to illustrate your key learnings further.

Relevant data:

  • Recurring trends and themes
  • Relevant quotes that illustrate important findings
  • Data visualisations

Relevant aspects of artefacts:

  • Quotes from interviews
  • User journey maps
  • Affinity diagrams
  • Storyboards

For most people you’ll present to, a summary of key insights will be enough. But, you can link to a searchable repository where they can dig deeper. You can include artefacts and tagged data for them to reference.

[GET CERTIFIED IN UX]

4. Share insights and recommendations

Offer actionable recommendations, not opinions. Share clear next steps that solve pain points or answer pending decisions. If you have any in mind, suggest future research options too. If users made specific recommendations, share direct quotes.

5. Choose a format

There are two ways you could share your findings in a presentation or a report. Let’s look at these two categories and see which might be the best fit for you.

Usually, a presentation is best for sharing data with a large group and when presenting to non-technical stakeholders. Presentations should be used for visual communication and when you only need to include relevant information in a brief summary.

A presentation is usually formatted in a:

  • Case studies
  • Atomic research nuggets
  • Pre-recorded video

If you’re presenting to a smaller group, technical stakeholder or other researchers, you might want to use a report. This gives you the capacity to create a comprehensive record. Further, reports could be categorised based on their purpose as usability, analytics or market research reports.

A report is typically formatted in a:

  • Notion or Confluence page
  • Slack update

You might choose to write a report first, then create a presentation. After the presentation, you can share a more in-depth report. The report could also be used for records later.

1. Keep it engaging

When you’re presenting your findings, find ways to engage those you’re presenting to. You can ask them questions about their assumptions or what you’re presenting to get them more involved.

For example, “What do you predict were our findings when we asked users to test the usability of the menu?” or “What suggestions do you think users had for [a design problem]?”

If you don’t want to engage them with questions, try including alternative formats like videos, audio clips, visualisations or high-fidelity prototypes. Anything that’s interactive or different will help keep their engagement. They might engage with these items during or after your presentation.

Another way to keep it engaging is to tell a story throughout your presentation. Some UX researchers structure their presentations in the form of Joseph Campbell’s Hero’s Journey . Start in the middle with your research findings and then zoom out to your summary, insights and recommendations.

2. Combine qualitative and quantitative data

When possible, use qualitative data to back up quantitative data. For example, include a visualisation of poll results with a direct quote about that pain point.

Use this opportunity to show the value of the work you do and build empathy for your users. Translate your findings into a format that your stakeholders – designers, developers or executives – will be able to understand and act upon.

3. Make it actionable

Actionable presentations are engaging and they should have some business value . That means they need to solve a problem or at least move toward a solution to a problem. They might intend to optimise usability, find out more about the market or analyse user data.

Here are a few ways to make it actionable:

  • Include a to-do list at the end
  • Share your deck and repository files for future reference
  • Recommend solutions for product or business decisions
  • Suggest what kind of research should happen next (if any)
  • Share answers to posed research questions

4. Keep it concise and effective

Make it easy for stakeholders to dive deeper if they want to but make it optional. Yes, this means including links to an easily searchable repository and keeping your report brief.

Humans tend to focus best on just 3-4 things at a time. So, limit your report to three or four major insights. Additionally, try to keep your presentation down to 20-30 minutes.

Remember, you don’t need to share everything you learned. In your presentation, you just need to show your stakeholders what they are looking for. Anything else can be sent later in your repository or a more detailed PDF report.

5. Admit the shortcomings of UX research

If you get pushback from stakeholders during your presentation, it’s okay to share your constraints.

Your stakeholders might not understand that your sample size is big enough or how you chose the users in your study or why you did something the way you did. While qualitative research might not be statistically significant, it’s usually representative of your larger audience and it’s okay to point that out.

Because they aren’t researchers, it’s your job to explain your methodology to them but also be upfront about the limitations UX research can pose. When all of your cards are on the table, stakeholders are more likely to trust you.

When it comes to presenting your UX research findings, keep it brief and engaging. Provide depth with external resources after your presentation. This is how you get stakeholders to find empathy for your users. This is how you master the art of UX.

Need to go back to the basics and learn more about UX research? Dive into these articles:

What is UX research? The 9 best UX research tools to use in 2022

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UX Presentation-web

UX Presentation Template

Deliver your user research findings and get your team on the same page with this UX Presentation Template.

Trusted by 65M+ users and leading companies

About the UX Presentation Template 

You’ve done the research and know what your users are looking for. Now, you need to share this information with your team. 

Use the UX Presentation Template to deliver your research in a captivating and engaging format. Help your team understand what makes your customers tick, how they behave online, and what they’re looking for throughout the buying journey. 

What is a UX presentation? 

A user experience (UX) presentation delivers user research findings to team members across the business. It compiles months of customer research and user testing into an easily digestible format.

From UX designers to product managers, a user research presentation template helps everyone understand how consumers interact with your business. As a result, you can identify the best ways to improve their experience. 

What should be included in a UX presentation? 

A UX presentation should have three core elements: 

Research. To prepare for this presentation, you’ll have conducted user research. This includes customer surveys, usability testing, focus groups, A/B testing, and more.In the presentation, you’ll discuss the strategy behind your research and examine your findings. 

Recommendations. Using the data from your user research, your presentation will outline your recommendations for the next steps. For example, if you have a high cart abandonment rate, you might suggest tweaking some design elements to improve the final stage of the buyer’s journey.

Collaboration. At the end of the presentation, you’ll encourage your audience to share their thoughts and ask questions. This is a great opportunity to explore new ideas, prioritize the most important tasks, and get everyone on the same page. 

How to use the UX Presentation Template  

Miro’s workspace is the perfect location to gather UX design ideas, collect your data, and set up your slides. When you’re ready to create your presentation, select this UX Presentation Template to get the ball rolling. Then, follow these steps to create the ideal presentation for your business. 

Step 1: Customize the presentation

When you access the template, you’ll notice the placeholder text. You can easily edit this text to outline the purpose of your research, what you were expecting to find, and the results.You can also change the order of your slide deck and add more slides to create the perfect format for your presentation. If you want to add your company's color scheme and branding, that’s not a problem. Simply add your color scheme and upload your brand assets. 

Step 2: Add your UX research to the template

With your new structure in place, you can add your customer research and design insights to the presentation. Upload images and use Miro’s charts and shapes to display your data in a visually appealing yet simple way.

Step 3: Outline your ideas for improvement

Following your research, you’ll need a section showing your audience your action plan. Use the research to back up your ideas and suggest areas of improvement. 

Step 4: Schedule time for collaboration

Leave space in your presentation agenda for conducting a brainstorming session to discuss ideas. This will be your chance to start a dialogue with your audience and open the floor for questions. They’ll be able to share their thoughts and help you find the best way to move forward. 

Step 5: Get feedback for improvement

Before you deliver the presentation, share your presentation with colleagues to get feedback. This will allow you to make last-minute changes and ensure the presentation is fully equipped. 

Step 6: Deliver the presentation

To start the presentation, jump into Miro’s presentation mode . This will automatically display your presentation on a full screen, and you can use the arrow buttons or keys to move between slides.

How long should a UX presentation be?

It depends on how much information you have to present and how big the brainstorming session is. Typically speaking, it’s no longer than an hour. But it could be longer if you have a lot of ground to cover and a large audience. The most important thing is to create and share an agenda beforehand, so everyone knows roughly how long the presentation will last.

How should you structure a UX presentation?

The presentation itself should be in chronological order. Think of it like telling a story. You want to start from the beginning and move through the different elements to create a full picture. First, present your findings. Then, lay out the problems. Finally, wrap things up by inviting your team to brainstorm the best solutions. This format gives your audience a clear picture of how your users interact with your business and what you can do to improve their experience. If your presentation jumps all over the place, it’ll be harder for them to follow.

Do you have to do presentations as a UX designer?

For most UX designers and developers, delivering user experience presentations is part of the job. You have to sell your ideas to get the green light from clients or C-level staff. But we know that public speaking doesn’t come naturally to everyone. If you’re overwhelmed by the idea of delivering a presentation, use a professional presentation template. Knowing that you have a solid presentation in place can relieve some of the pressure.

What’s included in this UX Presentation Template?

In this UX Presentation Template, you get access to Miro’s ready-made slide deck. Each slide is a frame, and it’s completely customizable. You can edit the placeholder text, change the order of the slides, and add or remove slides. With this template, you’ll also get access to Miro’s infinite canvas. Use our digital workspace to work through ideas and access over 300 templates to help your team collaborate as efficiently as possible.

Get started with this template right now.

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Guides » UX Research Basics » UX Research Presentation

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UX Research Presentation

Learn how to design and structure an effective ux research presentation to showcase your research findings to teams and stakeholders..

best ux presentations

Last update 03.07.2023

After you’ve created your research plan , recruited participants, conducted and analyzed the study results, it’s finally time to present your findings to colleagues, stakeholders and other people involved in the project. 

But how to make sure you nail the presentation, make it engaging, structured and most importantly – convincing?  

Read further to find our best tips for presenting the results of your UX research together with the collection of some of the best UX research presentation templates out there!

Key Takeaways: 

➡️ A UX research presentation is used to showcase your research findings to colleagues and stakeholders.

❗ It helps to influence decision-making , inspire action and generate empathy towards users and their problems.

✅ A research presentation is an alternative to a UX research report .

🧠 You don’t have to create a presentation from scratch, there are many free templates available online.

What is a UX research presentation? 

ux research presentation

A UX research presentation is the process of presenting research findings to colleagues and relevant stakeholders. The goal of conducting the UX research presentation is to communicate results of the research activities you’ve performed, share relevant insights and critical problems you’ve uncovered and propose ideas for solving them.

It can also be described as an alternative to a user research report . However, while user research reports are often presented in a form of long complicated documents, UX research presentation is a faster and more convenient way to present your findings in an easy to understand and visually appealing way.

The goal of a UX presentation

The primary goal of a UX research presentation is to effectively communicate your research findings to other people involved in the project. However, apart from that, it holds several other benefits:

  • Generate empathy : a good and engaging UX research presentation can help you explain user’s problems, needs and expectations to other team members and, therefore, generate empathy. This helps to humanize the user experience and shows its value even to people who may not understand it.
  • Influence decision-making : by demonstrating the findings of your research, explaining their value and importance, you get an opportunity to prioritize specific design changes and convince stakeholders to invest in UX . 
  • Facilitate collaboration : a UX presentation explains your research activities and their results in a way that is comprehensive for everyone, even the ones not involved in the product design process. This makes collaboration between teams easier, helps to spread awareness about the products, users and necessary changes. This collaborative approach encourages discussion and helps you come up with better solutions to users’ problems.
  • Inspire action: The ultimate goal of a UX presentation is to drive action and implementation of the research findings. You should not only explain the problem, but also your ideas and recommendations on how to solve them.

How to create engaging UX research presentations

ux research presentation

Let’s take a look at our 5 go-to tips on how to present research data in UX presentation:

1. Keep it short

Resist the urge to share every single detail of your research. Make your presentation relatively short and straight to the point. Focus on explaining the key insights and keep in mind your audience’s short attention spans. If you make the presentation too long, you risk boring them and losing their attention. 

Try to avoid putting any unnecessary information in your presentation and distill your research findings into clear, concise messages.

2. Show, don’t tell

The key in putting together a good UX Research presentation is making it highly visual. Empathize with your managers, stakeholders and other team members who haven’t been a part of your research process. They probably only have a vague understanding of the problem and presenting them with a few slides of plain text won’t make it much better. 

Your goal here is to create a clear and convincing showcase of the research process , the problem you’ve uncovered and your proposed solutions. To do that, focus on showing rather than telling . 

Imagine you’re talking about a specific problem users encounter, for example filling out the registration form. Instead of talking about it for 5 minutes straight, show a quick clip of a user experiencing that problem during a usability test. This will help to understand the problem better, empathize with the user and will save you time on long boring explanations.

3. Use storytelling

Make sure to use compelling visuals in order to support the story you’re telling.

4. Make it actionable

The main goal of your presentation is to highlight critical problems users face and present potential solutions. Therefore, after your presentation your audience should have a clear idea what needs to be done, how it will help and who is going to work on making the changes. 

Avoid being vague and unclear in your recommendation statements and focus on explaining and supporting your solutions with relevant data .

5. Encourage discussion

Encourage discussion among your audience as well as vocalizing any other questions , comments or concerns that arise. This will help to engage them even more and promote a better understanding of your research findings. 

And not only that! The biggest benefit of encouraging communication during your presentation is that by listening to their opinions and concerns you’re able to fine-tune your solutions to the problems, come up with better ones and overall just generate more effective ideas for improvement.

Things to avoid in a user research presentation

ux research presentation

When preparing a user research presentation it’s important to keep in mind potential pitfalls that can influence its effectiveness. Here’s a list of mistakes to avoid when presenting the results of your research:

  • Using too much jargon and technical language : remember, that not everyone in your audience is familiar with complex UX terms and internal jargon. Use a simple language, maybe even a conversational tone to make sure everyone understands what you’re talking about.
  • Lack of structure: going back to the topic of storytelling, try to organize the information you’re going to present in a structured manner and give it a logical flow. 
  • Cluttered slides: don’t overload your slides with information. Use concise bullet points, key phrases, and compelling visuals to convey information effectively. Make sure your presentation’s design is not too flashy, so that it doesn’t distract the audience. 
  • Getting lost in details : avoid focusing on little details that don’t matter and instead try to explain how your research findings and their implications can benefit the bigger picture and the product overall.
  • Lack of preparation : your presentation should be easy to listen to. Practice before you present and make sure that you don’t run through the slides, stutter or forget anything. A confident delivery will assure that the audience hears and understands you, instead of getting distracted by your poor presentation skills.

UX research presentation example

Now that you know the keys to effective research findings presentation, let’s take a look at an actual UX research presentation example. The UX research presentation example you see below is created by Visme and can be also used as a template, which we’ll also leave a link to.

This presentation is a great example of how you can provide an informative delivery of key insights and actionable recommendations.  

The structure of your UX research presentation can vary based on the objectives and the main information you want to convey, however, most of the times all presentations will follow a similar structure, same to the one in this UX research presentation example:

  • Research Methodology
  • Participant Profiles
  • Key Findings 
  • Recommendations

See full UX research presentation example .

ux research presentation example

UX Research Presentation Example. Source .

This example is great because it presents information in a quick and easy to understand manner, together with the clean minimalistic design. Therefore, the audience is able to gauge all the necessary details about the research in just a couple of slides. The only thing that it is lacking is more application of the “show, don’t tell” principle . 

Depending on the research method , we’d recommend adding some powerful quotes from the user tests , as well as video recordings of participants facing their primary problems with the product. This would help to generate empathy and help the audience understand users better. 

UX research presentation templates

1. ux research presentation template by visme.

ux research presentation template

A customizable colorful template that will help you condense the findings of your UX research into small bits and present them in a digestible way.

📥 Get the template

2. UX Presentation Template by Miro

ux research presentation

A template by one of the most popular whiteboarding platforms that is available on their free plan and is perfect for presenting your user research findings to the team.

3. User Research Presentation Template by Furquan Ahmad

ux research presentation template

A beautifully designed report template available to anyone in the Figma community. The author of the template even provides a video explaining the step-by-step process of creating a good UX research report.

4. UX Research Presentation Template by Decoding Research

ux research presentation

This is a paid template with 25+ slides to help you present your research findings. The template is available for download as PowerPoint and Keynote in English and Spanish.

5. Research Findings Presentation Template by Salman Farsi

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A template created in Miro by an experienced Product Designer to speed up the report/finding presentation process and focus more on the content.

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Wrapping up

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FAQ: UX Research Presentation

You can structure your research findings presentation in the following way:

  • Context: explain the problem and the background
  • Research Goals: describe what you were trying to achieve
  • Methods: what research methods did you use
  • Findings: Present the key insights
  • Analysis and recommendations: Interpret the findings and provide actionable next steps

When presenting UX research findings, consider the following tips:

  • Keep it short
  • Show, don’t tell
  • Use storytelling
  • Make it actionable
  • Encourage discussion

UX Research Framework

Ux research bootcamp, topics: ux research basics.

  • 01. UX Research Basics
  • 02. Remote User Research
  • 03. UX Research Plan
  • 04. UX Research Questions
  • 05. UX Research Methods
  • 06. Quantitative vs. Qualitative Research
  • 07. UX Research Process
  • 08. UX Research Report
  • 09. UX Research Framework
  • 10. UX Research Presentation
  • 11. UX Research Bootcamp

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UX Research Basics

Remote user research, ux research plan, ux research questions, ux research methods, quantitative vs. qualitative research, ux research process, ux research report.

  • Card Sorting
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Home Blog Design Laws of UX for Presentation: A Guide for Better Slide Design

Laws of UX for Presentation: A Guide for Better Slide Design

Cover for Laws of UX for presentation design

When we talk about presentation design, several elements define the reception factor from the audience. Color scheme, word density, and image quality, but overall, the initial impact is the layout of the presentation.

UX stands for User Experience , a discipline that derives from Graphic Design that studies the impact of visual elements in the interaction between users and any kind of product, service, or system. Its scope covers usability, accessibility, functionality, and also design. Since UX Designers study customers’ behavior in detail, we can find common ground with presenters; hence, we believe this topic can be of immense value to presenters seeking to elevate the quality of their presentations.

Join us today for an article on applying the Laws of UX in slide presentation design. We shall discuss the laws in detail, their benefits and disadvantages in common-day slide design, and some case studies to illustrate how to work with the laws of UX to create incredible slides. Let’s get started.

Table of Contents

What do we mean by “Laws of UX” in Presentations?

How different is applying the laws of ux to presentation design compared to web design and graphic design projects, benefits of using the laws of ux in presentation design, disadvantages of using the laws of ux in presentation design, jakob’s law, law of proximity, law of similarity, law of simplicity, law of closure, law of symmetry, law of continuity, law of feedback, law of prägnanz, law of aesthetic-usability effect, law of cognitive load, law of expectation, law of relevance, law of social proof, von restorff effect, tools to apply the laws of ux in presentations.

As previously stated, the Laws of UX are a set of principles and guidelines intended to create an engaging and effective user experience in multiple streams of products, services, or systems. This can fit product design, mobile application design, web design, and also graphic design projects. 

When we speak about the context of presentations, we imply applying these UX laws to guide the slide design process, helping us define layout, text density, text or image hierarchy, and use of color or typography, among other visual aids to deliver our message better. Presenters should see the final aim of using the laws of UX as an aesthetical factor and a toolset for building remarkable communication mediums.

In general, applying the laws of UX works similarly for either presentation design to web design, particularly graphic design – as presentation templates are usually by-products of graphic designers. There are, although, some differences we need to mention. 

We can assume presentations to be a live medium, as there’s a continuous exchange between the presenter and the audience, with the slides becoming the tool that helps to forge that medium. In presentations, audience engagement and timing are vital elements the presenter has to structure, accompanied by the graphical elements introduced. The slides respond to the presenter’s speaking style, and even if the design is stellar, the overall response from the audience is negative in case the speaker lacks the required presentation skills for the topic. On the other hand, graphic design projects have a more restrictive application of the laws of UX, since the impact is easily perceived than what would happen with a slide design.

Regarding interactivity, there are considerable differences between applying the laws of UX for web design and presentation slides. Web elements are interactive; they allow the users to experience content in multiple formats, navigating according to their will and remaining on a website for as much as they like. Presentations are structured by the kind of event that hosts it, which limits the permanence they have, the capabilities of “users” (in this case, attendees) to navigate the presentation in a different format, and labeling the user as a mere spectator who may or may not have time to ask questions about unclear points. This means presenters control how content is distributed, whereas, in web design, the user controls how to access the content with their interactions. 

Content Experience

The primary benefit of applying the laws of UX to presentations is crafting user-friendly content that intuitively guides the spectator. Content can be easily understood, and some of the guidelines in this article are ideal for breaking apart complex concepts into digestible knowledge.

Driving Engagement

As we learn to structure the graphical elements according to psychology and clearly understand our audience, the presentations move from common pieces of knowledge to attention-grabbers for the spectators. This concept is linked with increasing the retention rate of the content presented, and when paired with a proper sales psychology strategy, it can convert prospects into buyers.

Persuasion and Credibility

Two key ingredients in topics like sales pitches , investor meetings , or any topic involving a huge deal of emotional input. Presenters can create slides that resonate with the audience’s core beliefs and values using the teachings from these laws. 

On the other hand, if you need to display expertise in a field, it is not enough with the content of your speech; your presentation slides have to be in pair with the credibility you aim to project. No one would buy a product if the presentation format does not meet certain quality standards regarding graphics, so master these techniques to bring that extra ingredient to the table. 

Accessibility

Feeling concerned about how attendees with disabilities perceive the content you create is a natural part of becoming a master presenter. You can add closed captions, work with better contrast, and include audio recordings in your presentations . Still, if the content strategy doesn’t mix those elements, they feel like additions rather than a planned intent to reach all your target users. Using the laws of UX wisely can bring cohesion to different media actors in one presentation design.

Learning Curve

There is no secret that more than half of the laws explained in this article require time and practice to be learned, even more to define your skills within the “mastery” zone. For users who lack a background in graphic design, UX guidelines may feel challenging, but take one step at a time with the vast amount of learning resources we can come across over the internet.

Time-Consuming

For those working in a rush to deliver a presentation within the next hour, UX laws may bring little sense to the table if you’re still deciding on which content to include. Working with these guidances requires time, expertise, and practice to feel comfortable editing content into new formats. 

Our recommendation is to start with a step-by-step implementation. Work with one law or two, those that are more relevant to the work you produce. Take care of any details until the application of said laws become natural. 

Inducing Complexity

What could be displayed in 2-3 slides can become an immense slide deck as you aim to cover all possible details from your presentation. Extracting each and every aspect of your ideas is not a wise approach to presentation design, as being concise matters more than showing how much knowledge you bear on a topic. This is the core reason why new users applying the laws of UX may feel as if they are over-complicating content rather than showcasing clear ideas – and that can be as overwhelming in terms of graphics as it is with disorganized speech.

It May Limit Creativity

Research by the British Psychology Society discusses the detrimental effect of perfectionism on creativity. Getting your workflow around the laws of UX and only feeling content is “acceptable” after it complies with their guidelines is the best method to kill your creative persona. Be reasonable. Set limits to where you wish to apply the teachings of these laws, whereas you should be practical and, why not, unconventional to work with the “ wow factor ” in front of your audience.

17 Laws of UX to Master

We reached the core section of this article, where we shall expose one by one the different UX laws that can make a significance in presentation design.

This law, also known as the Hick-Hyman law , describes the relationship between the time it takes for a person to make a decision with the number of options presented. William Edmund Hick and Ray Hyman, the psychologists who created this theory, examined the reaction time of a person in reaction to the stimuli present on the scene, observing that there was a logarithmic increase in the reaction time depending on an increased number of options – often being more than what the model required. There is a counterpart, and this is when restricting the options hinders the pre-conceived idea by the user, as none of the options match their initial approach. In such a case, it can lead to decision paralysis until a new perspective is introduced that re-writes that learning path.

Therefore, how does Hick’s Law influence presentation design? The answer to this question is to work with simple and uncluttered slides. Only the relevant information to present should be contained per slide, not fitting as many elements as possible, which is a common bad practice in presentation design. Avoid the decision fatigue factor by limiting the content you list per slide since that helps the audience to focus only on what’s relevant to your speech.

Hick's Law design example

The second law to approach is Fitt’s Law, named after its creator, American psychologist Paul Fitts. This law states the relationship between the time required to move a pointing device, the target size, and the distance from the starting point. In short, a larger target placed closer to the starting point takes less time to reach than smaller targets placed at a distance. Therefore, how does this apply to PPT presentations?

Since this is one of the main principles used to measure the efficiency of graphic interfaces and improve usability, the same ideas apply to presentation design when we work under these premises:

  • For interactive presentations, like those containing quizzes, clickable elements such as buttons should be placed in a size bigger than their placeholder text area. The reason behind this is to make the element stand out in the slide, making it easier to navigate. 
  • Creating columns like menus in slide decks helps give the audience a cohesive message about the content shared, focusing the attention on the concepts explained per slide but giving a full picture of which point is being discussed in relationship with the main topic for the presentation.
  • By grouping elements like texts and images, the audience gets a clearer idea of the relationship between those elements, reducing the time span required to drift the attention from one point to another.
  • When choosing your color scheme for the presentation , opt for a consistent color palette to enhance readability. Monochromatic schemes work like a wonder for presentations that must include lengthy text boxes. We can use one color to highlight the slide’s title, another to define the section’s color and a third one for the placeholder areas for texts or images. A scheme like this ensures that the viewer’s attention doesn’t drift from your content to how you manage color.

Fitt's Law application in a quiz

This law, also known as the Law of Internet User Experience, states that any user is more likely to engage and understand working with a new system or interface if they are similar to others with which the user is already familiar. The application of this design system is well-known if we think about the Microsoft OS releases and how they follow a trend in aesthetics and function placement (as in menus, contextual menus, general behavior, etc.), and so does Apple on its Mac OS systems or their iPhones – let’s remember the uproar triggered by the decision to remove the iPhone’s Home Button .

Users tend to resist change , which is a natural process in human nature. Jakob’s Law, used in website development, is applied when companies seek an image makeover on their websites but opt not to alter the layout that much to bring a sense of familiarity to the user (i.e., placement of the cart, menus, login area, etc.). As users are already familiar with the functionality of that website, they will find the aesthetic changes exciting rather than a nuisance to learn how to operate the website from scratch. This principle is particularly useful for e-learning sites, as the idea is not to distract the user from the learning objective. 

In presentation design, Jakob’s Law is of particular significance for corporate presentations, as presenters should opt to remain within the color palette associated with the brand identity of their corporation rather than innovate with striking color schemes. There are plenty of suggestions on selecting color schemes associated with a certain psychological effect or monochromatic schemes in our article about color theory for presentations . 

Jakob's Law SWOT analysis

Applying familiar design elements is recommended for ongoing meetings, as the audience gets familiarized with your method of showcasing ideas rather than needing to interpret images on the go. Consistency is another recommended guideline to follow, covering font styles, color schemes, visual aids, etc. The idea is that presenters don’t hop from one design style to another when changing slides. Instead, create some “special” layouts should your presentation require it, but remain consistent about the color palette and font styles.

Next, we move on to the Law of Proximity, which states that items can be perceived as related if they are placed close together. This law can be presented as the Gestalt principle of proximity , and its main role is to help designers understand how humans relate to visual information. 

The idea of using the Law of Proximity for PowerPoint presentations is to start by considering whitespace. Quite often, presenters neglect the background in presentations, filling empty areas with unnecessary/unrequired elements for the sole purpose of not counting with blank areas. Rather than helping the slide, it does the opposite effect. Our recommendation is to consider whitespace as an ally. Use whitespace to separate unrelated information to help your concepts to be presented properly. 

Law of Proximity example of whitespace

As we mentioned with Fitt’s Law, grouping elements together helps users to comprehend the information as a unit. You can use this concept to group text styles (heading, subheadings, body), bulleted lists, and images belonging to the same topic. This method of organization boosts the retention rate for presentations as you create multiple association patterns.

Law of Proximity grouping elements by styles and hierachy

Grids can help your designs to bring balance to the slide. You can arrange information according to a left-to-right reading model (or right-to-left, depending on your language’s native method), expose hierarchy for content (when elements take more than the assigned space for an average element on the grid), or reinforce your message by pairing a grid with a color hierarchy system.

Have you ever felt that some objects look familiar between them? Well, the Law of Similarity states that objects that look similar are perceived by the human mind as related – a concept that can be used in conjunction with the Law of Proximity, Hick’s Law, and Jakob’s Law. 

One simple rule to apply these guidelines in your presentation designs is to group together elements that share similar graphic characteristics (as in PowerPoint shapes, color, textures, etc.) This application helps to create a cohesive message across your group. 

Contrast, on the other hand, can be used to create an emphasis and identify key ideas. The quickest method to create this effect is to work with a complementary color scheme, where the contrasting colors help to differentiate elements in a slide as contrasting ideas.

Suppose you aim to build consistency across your designs. Using repeated patterns grants that effect, which can be accomplished by using a grid pattern or different shapes with a layout that helps them to be showcased as pieces of a big scheme. If you work with charts and graphs, don’t make them stand out (unless strictly required), but rather use colors that belong to the color scheme of your presentation.

Law of Similarity example with charts

This design principle is related to several other rules and is often mixed with the Law of Prägnanz. We will elaborate more on its differences when we mention the latter. The Law of Simplicity speaks about the value of creating simpler designs rather than complex compositions, as the first ones are easier to understand, use, and remember. Minimalism is a style born out of this design principle.

Regarding presentation design, we can use the following ideas to enforce the Law of Simplicity in our presentations:

  • Be selective about what to emphasize: Since this law speaks about focusing only on the core elements of any idea, make those concepts stand out with the help of graphical cues.
  • Design consistency: What do all minimalistic themes have in common? Their color palette is well-selected for not to compete about what it is intended to present. Typefaces do not look singularized at any stage but rather as a part of an aesthetic concept, and the same can be studied in relation to spacing, as it helps to build coherence across the design.

Minimalist style design

Another Gestalt principle is the Law of Closure, which explains how the human brain tends to fill in missing information to create a completed image. This perception phenomenon has been studied by neuroscientists over and over to understand how the brain continues to work effectively after severe traumatic injuries, but closer to our discipline, designers pushed this law to the limit to create attractive content by the sole idea of curiosity: “what is this image trying to show?” – that’s a common example of how the average user may react, and an effect that can become viral such as in the case of the Steve Jobs tribute logo by Jonathan Mak Long .

Let’s move on to how to apply the Law of Closure for presentation design. You can start by using analogies to explain complex ideas since the graphic representation evokes a memory from the user – most commonly, a mental cue related to a pre-acknowledged concept – simplifying the explanation of a new complex idea.

Profit seeking metaphor

If your presentation has to introduce expectations, you can use the progressive disclosure technique to reveal the key elements of your presentation. This can be managed by showing parts of an object, subtle enough to help users get the idea of what will be presented but not as clear as the message gets understood after a few seconds. This effect builds excitement and helps the audience remain attentive to what the presenter will say next. 

The application of symmetry in design dates all the way to the ancient world, as research indicates . Perhaps its most commonly known use is associated with the Greeks and Romans and their pursuit of perfection in the design of architectural structures, sculptures, and other art forms. For presenters, applying the Law of Symmetry is important in building balance out of a presentation slide. 

As the Law of Proximity mentions, grids are assets of immense value to designers. You can work with grids to create a sense of balance, then decide how to place your graphic elements according to their hierarchy. 

Law of Symmetry example

Symmetry can also be used in unexpected ways, such as in conjunction with the Law of Closure, to create graphic effects that build the expectation of the viewer to unveil “the truth” to them.

This law, also known as the Gestalt principle of continuity, explains how the human brain perceives graphical information – as in the case of the Law of Closure. In this case, it exposes the case of how we tend to perceive objects not as isolated elements but rather as continuous and flowing in our reality, up to the point we can come across similar elements within the next second. 

How does this work? Let’s use the example of coming across a car model – a Ford F150 Raptor. You saw that car model once at a traffic light cross, but suddenly you start noticing not only that one but two, maybe four, on your way home. Scientists can explain this phenomenon by introducing how the Reticular Activating System works in our cognitive functions and perception of reality. It is not that more cars of that same model started floating around your space; you made a brain association and started noticing them.

That core idea can be applied to presentation design by understanding the concept of flow – an idea greatly exposed by Mihaly Csikszentmihalyi . When you induce the audience to experience a flow state, their interest is 100% in what you speak about. Their attention rate increases as your talk resonates with them on different levels, from satisfying a scientific curiosity to finding real-life applications of your discussion. We can introduce the flow element by accompanying the speech with a well-crafted slide design, where all elements seem to be in a continuous state of interconnection. No idea looks vague or out of context, and how your content is structured helps to approach another topic – perhaps not as relevant to the one you discussed, with ease. 

Law of Continuity example

Transitions help to express this idea of flow. You work with progression for disclosing ideas, as when you present a before and after case to highlight the efficacy of a solution. The after state is not alienated from the before one but is immediately sensed as a by-product of applying the solution you present. When that formula fails – such as in bad photo staging applications (i.e., to promote a cleaning solution or a weight loss program with unrealistic results) – that’s due to breaking that continuity state. Hence, people notice a forced action rather than the consequence of a process.

The main idea people get when talking about feedback is to deliver a review of a completed service to a company or person. This law does not alienate that much from the idea, as by getting feedback from the audience after an action is completed.

Although it may seem non-relevant, this law relates to the audience interactivity and engagement factor. Say you are presenting a new OS to your audience. The way you showcase how the system loads is a visual indicator of action. Users expect to see the final result, giving the presenter vivid feedback if the said result meets their pre-conceived image. This model is commonly used in product presentations.

There are other ways in which we can apply the Law of Feedback:

  • Introduce quizzes and polls throughout your presentation to evaluate whether the audience understands your concepts. 
  • Sound effects, as when loading an element, can be added to your presentation for interactive purposes, such as when you count votes for an idea or present a countdown format.

Remember when we spoke above about the Law of Simplicity? Well, the Law of Prägnanz is a related concept that states the human brain tends to perceive objects in their simplest format but with the highest level of meaningful interpretation. Let’s place a couple of simple examples to understand this design concept.

When you come across a new design for a Nespresso coffee machine, what is your initial reaction? Label a similar form to describe what the machine looks like. You understand this coffee machine works with capsules, and you understand the technology behind making it work. Yet, your brain resumes the physical aspect of the said machine as “a prism that is larger in depth than its width, which boosts a water tank on its rear side and a tray to place a coffee mug in the front.”

Another example can come when we stand before a complex geometry used as a pattern. The first action our brain takes is to interpret that figure as an ensemble of lines and curves.

Law of Prägnanz example with a complex geometry image

To summarize how to apply the Law of Prägnanz in presentation design, the core point you ought to master is that simple and clear works best than complex. This idea applies from the language you use to the images you place in a presentation. You can complement with some of the other laws in this article on applying contrast to create emphasis. 

To quickly explain the Law Aesthetic-Usability Effect, we need to understand the link between the perception of a design aesthetic and how it impacts user experience. For example, you browse for a website instructing you on working with the golden ratio for presentations . You come across two websites, one with only theoretical content, so badly arranged to the point it feels more confusing than some bibliography material you can find in a library. Then, you find another website that not only breaks concepts into smaller, understandable pieces but also adds interactive examples so users can test the application of the golden ratio.

That simple example written above explains how the Law Aesthetic-Usability Effect influences the user experience in terms of the perception of usability. Suppose content placed in a presentation feels confusing. In that case, the audience will divert its attention from the presenter to the immediate object or person that grants some “fun time” for the remainder of the presentation. Therefore, as a presenter, you failed to expose concepts and retain the audience’s interest. 

Considering the amount of time the average academic spends trying to grasp new concepts during conferences, we must talk about the Law of Cognitive Load. This law states that the mental effort required to understand/process information has to be minimized to build a more pleasant experience for your audience.

Going back a few steps to the example of the conference, the average model of a congress outlines between 5-8 different talks about scientific findings per day, each spanning about 20 minutes + a Q&A session. During the day, the attendees get breaks to interact with colleagues or discuss theories and discoveries during poster sessions . How does a person get a firm grasp of all the content acquired during the day? And we don’t ask this question believing it should be static content but rather information that builds cooperation projects between teams. The Law of Cognitive Load replies to this question by applying these guidelines to presentations:

  • Using quality visuals: Charts, graphs, videos, or images reduce the need for written content in a presentation. If the visual element has enough content quality, it will also work as a memorable item by which attendees shall refer to the presentation (i.e., “the presentation with the video demonstration of the process” or “the presentation with the orange & navy charts”)
  • Limiting text & bullet points: Instead of bombarding the audience with text blocks, include the text that is crucial for understanding the idea you want to express. Bullet points work well for summarizing content or outlining ideas, so don’t use them for huge walls of text.

We previously mentioned that it is within human nature to resist change. Whenever a product or service doesn’t behave as “expected,” there is a disappointment/anger factor from the user, with a broad range of emotions associated depending on how many hopes were placed on that ideal state. 

The Law of Expectation describes the intrinsic relationship between a user and an interface defined by how the user expects the interface to work and how the interface behaves in real life. Simple examples that can help us picture this law are:

  • Browsing for content on a social media platform only to find out the app doesn’t refresh the publications. The reason is a problem related to server load, but the user goes on and on about the “awful app.”
  • When you purchase a product via an e-commerce site in a smooth process, only to receive something far different from what was promoted in the publication’s images.

In terms of presentation design, the Law of Expectation can be mentioned when you are waiting for a certain aesthetic quality in the presentation design only to be surprised by low-quality graphics, poor font choices, or bad placement of graphic elements. Other problems related to this point are technical issues, such as when the presentation cannot be streamed and the presenter has to move on without slides. Still, the speech references “the graph included in the slides” to explain a point. 

To remain within the safe side of the Law of Expectation, presenters should first ensure to meet the cultural expectations of the audience: it won’t be the same to deliver a presentation about cutting-edge technology to a group of researchers on the same field as deliver it to a group of ordinary people. Language also matters from a cultural perspective, as some people feel awkward when the speakers present to the audience in a “too casual manner” for a professional talk. Symbols and icons used in presentations can have different cultural significances, so best to browse for their meaning before listing them in presentations.

Presenters seek the best methods to guarantee their audience’s interest, so we need to discuss the Law of Relevance. In essence, this law describes that the relevance of the content presented to the audience’s needs and interests directly influences the reception of a presentation – in terms of satisfaction and engagement.

Applying this law to slide design starts from curating the content to present regarding the initial audience analysis: who are your average viewers, which are their interests, and what drives them to attend your presentation? Then, organize the content in a manner that builds a narrative about the ideas to introduce – for this, storytelling is a great tool to drive the audience’s engagement. 

The Law of Social Proof is of particular relevance for presenters that need to establish trust with the audience, such as in the case of sales presentations . Instead of focusing on cold aspects of your product, like reading a data sheet about the specs of the product, you opt for the social factor in the shape of testimonials, case studies , awards, and the social media engagement your product drives (NB: this last point only applies for presenting a product to potential investors or when talking about startup presentations )

Law of Social Proof example

The final law presented in this article describes a phenomenon by which an item that is different from the elements surrounding it not only stands out but is more likely to be remembered. This Von Restorff Effect works on the contrast stimuli, generating associated ideas to the visual cue presented. 

To some extent, the Von Restorff Effect is the antithesis of the Law of Similarity. Instead of discussing creating a cohesive design, we talk about singularizing an element to be remembered – breaking the pattern, sort to speak. 

Therefore, how can you use the Von Restorff Effect in your presentations? Let’s place some examples:

If you aim to talk about statistics and singularize an element, you can present the data as a series of white dots, all equal-sized, and place – at a random location – one dot painted with red. Then, speak about why that element is singularized, what proof or research led to this finding, and how it affects the overall picture.

Visual cues, like icons or images, can help concepts to be easily retrieved when discussing a presentation sometime later. A photograph of a tortoise with its head wrapped around a plastic net certainly makes a connection to the importance of processing oceanic plastic waste. 

After studying the different laws of UX and their role in presentation design, it’s time to discuss which tools may help your journey to implement these laws into your work.

Graphic Design Software

Software solutions like Adobe Creative Suite or Affinity Designer help thousands of users around the globe to create high-end graphics. Their broad range of tools allows us to create grid patterns easily, work with relations for item placement, analyze which ideas work best with different mockups, and more.

If you intend to create custom images for your presentation, we highly recommend you become proficient with graphic design software or hire a professional rather than only using stock images. It’s about adding value and not repeating what’s already been used.

PPT Presentation Templates

If you don’t feel confident about your graphic design skills or lack time to experiment with different layouts, sites like SlideModel offer an extensive selection of templates you can browse by keywords or categories. These designs were created by professionals who master these rules and work to deliver the best quality results to users.

Grab a design you like, customize it to your preference, and add the content. Voilá! A well-designed presentation is ready to be delivered.

Balsamiq or InVision Freehand

These two UI prototyping tools emulate the experience of a whiteboard or sketchpad. They are ideal for collaborative projects demanding a presentation, as users can brainstorm what they desire from the slides and a basic structure. Then, designers can work on the guidance provided by those sketches and turn prototypes into quality results.

A/B Testing Tools

The concept of A/B Testing is to contrast and compare two versions of a webpage or advertisement with the sole purpose of driving more conversions. We can apply the same idea to presentation slides by browsing for A/B tools that work with images; that way, we can analyze the relationship between text density and images, if we comply with adequate color contrast, etc.

As we have seen through this guide, UX Design is a complex topic to approach, with different and sometimes contrasting ideas. The key takeaway of this article is to select the laws that are fit for the kind of work you produce, then incorporate those laws little by little and test the results they bring to your presentation slides.

Don’t feel overwhelmed about not following any of these guidances at the present moment. Being a proficient presenter is about keeping an open mind to new ideas and being ready to accept mistakes as part of a learning process. Good luck!

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Top 22 Stunning UX Case Studies You Should Know in 2022

An immersive yet well-structured UX case study helps UX professionals show off their design talents in portfolio websites, and let them communicate better with employers, designers and others easily.

However, as a UX designer , how can you write a perfect UX case study to easily get hired or communicate with others better?

Mockplus has handpicked 22 of the best UX design case study examples in 2022 to help you get inspiration, improve your portfolios and make your own things with ease. A step-by-step guideline about how to create a UX case study is also followed.

What is a UX case study?

A UX case study tells the story of how you create a great website or app and, in particular, what you do to improve the UX of the site. UX designers—newbies and experts alike—will often share a case study on a portfolio website as a great way to get hired. Just like sending a resumé. 

So, it is a lot more than just a copy of everything you've done while designing the project. To really showcase your design talent and the breadth of your abilities, you need to make sure the following are all included:

  • A full description of your role in the project;
  • The biggest challenges you've faced;
  • The solutions you've chosen, how you chose them and why;
  • How you communicate and collaborate with others; and
  • The outcomes and the lessons you’ve learned.  

To this, you should feel free to add any further information that you think would help you stand out from the crowd. 

UX Case Study Example

It is also worth remembering that UX case studies are a good resource for UX design beginners to learn more practical design skills and to gain from the real experience of others in dealing deal with difficult or urgent problems.

22 Best UX case study examp le s you should learn

Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you. 

1. Perfect Recipe -UX design for cooking and shopping

Perfect Recipe

Designer s : Marina Yalanska and Vlad Taran

Case Study : Perfect Recipe

This is a mobile application that enables users to search for food recipes and to buy what they need to cook different dishes.

Why d id  we choose this  one?

This case study illustrates the entire UX design process is very simple, plain language. Many aspects of the process are included, along with some really inspirational ideas, such as product personalization, challenges and solutions, animated interactions, and other interface details.

Extra tips :

This example is from the Tubikstudio blog, which is very popular among designers. It regularly shares different branding, UI, and UX case studies. We would strongly recommend that you follow this blog to keep yourself up to date with the latest and most creative case studies.

View details

2. GnO Well Being - Branding, Web Desing & UX

GnO Well Being

Designer : Marina Yalanska and Olga Zakharyan

Case Study : GnO Well Being

This is a creative illustration website that presents and sells a weighted designer blanket that helps you get a good night’s sleep, the first step to good health and a better life.

Why d id  we choose this ?

This example is so much more than a great UX case study. In addition to the UX design , it gives you insight into many more key design issues, such as the logo, custom graphics, website pages, interactions and so on. There are many ideas here that you could copy for your own projects.

3. Splitwiser - UI/UX case redesign

Splitwiser

Designer : Chethan KVS (a Product designer at Unacademy)

Case Study : Splitwise

This is a concept mobile app that enables users to track and split expenses with friends. The designer has also given it another name, "Splitwise." 

Why do we choose this ?

This case study shares the designer's insights into key design decisions, such as why he chose this product, why he decided to redesign the logo, how to improve the onboarding and other pages, how to optimize the user flow, how to balance all pages and functions, how to enhance UX through bottom bars, interactions, gestures, view modes, and more.

Everything is explained using intuitive images, earning it thousands of “likes”. This is a great example that is bound to help you write a stunning case study on redesigning UX.

This comes from a popular media channel called "UX Planet" that regularly posts examples of the best and latest UX case studies from around the world. Another great place to keep you up to speed with the latest UX designs.

4. Deeplyapp.com - UX & visual improvements

Deeplyapp.com

Designer : Sladana Kozar

Case Study : Deeplyapp

This is a health and self-care website app that helps users maintain mental well-being with meditations and exercises. This case study talks you through the design process of creating a user-friendly mobile app.

This case study focuses on improvements to the UX and visual features of this mobile app. Many aspects are included to help you understand it better, such as the design background, what to build, UI flow diagram, discoverability design, visual balance, and much more. A full set of app interfaces are presented for you to study as well.

You can also check out its Part 1 post for more details.

5. Talent Envoy - improving the recruitment process 

Talent Envoy

Designer : Enes Aktaş (Experienced UX designer)

Case Study : Talent Envoy

Talent Envoy is an intelligent job assistant that helps users find their ideal job and get to all the way to signing a contract faster and more easily.

This case study firstly points out the biggest challenges and problems faced by job-seekers—the shortage of US recruitment markets. It then talks to you through the detail of how the designers optimized the recruitment process. You will also find information on the user research process, the UI flowchart design, the related wireframe and Sketch designs, the main page design, and more. 

All the details have clear explanations and they offer a great example of how to use user research to solve problems and improve UI interfaces.

This one comes from another hot media channel called "Muzli" which shares the latest ideas, designs, and interactions about websites or website apps from all over the world. Don’t miss out on this site if you want to stay ahead of the curve. 

6. My Car Parking - UI/UX case study

My Car Parking

Designer : Johny Vino (Experienced UX and interaction designer)

Case Study : My Car Parking

This is a mobile app that can help people get parking slots easily even when they travel beyond their normal routes. 

This is a masterclass in how to write a case study that is simple, well-structured, and easy to understand. Many intuitive lists and images are used to explain the design ideas and processes. 

It has received “claps” from over seven and a half thousand people and   is a perfect example of how to write a well-structured and easy-to-understand case study.

7. Parking Finder App - UI/UX case study

Parking Finder App

Designer : Soumitro Sobuj

Case Study : Parking Finder App

This is another concept mobile app that makes it easy for users to find parking slots even in big or overcrowded cities.

This case study is beautifully presented and gives a good presentation of the whole design process. It covers nearly all the issues that a textbook UX case study should have, such as problems and solutions, user-centered design, design strategy, user flow, information architecture , interface wireframes and visual designs, and much more besides. 

It is one of the best examples we have found of a case study that really teaches you how to write the perfect UX case study.

8. Pasion Del Cielo - coffee ordering experience

Pasióon dDel Cielo

Designer : Jonathan Montalvo (Senior Designer, Branding, UXUI )

Case Study : Pasión del Cielo

This is a concept project about a real local coffee shop in Miami.

This case study demonstrates effective ways to engage users with the Pasión brand and how a site can make it as easy as possible to turn page views into coffee sales. 

There is a lot of analysis included to explain the entire design process, such as analyzing the competition, feature analysis, brand and interface improvements, and much more. Most important of all, many user personas have been created to evaluate and enhance the UX.

This is a good example to check for anyone looking to improve their own UX case study. Above all, it shows what can be done with rich images, bright colors, clear layouts, and well-crafted personas.

9. Workaway App - UX redesign

Workaway App - UX redesign

Designer : Rocket Pix (UXUI, web designer )

Case Study : Workaway App

This is a mobile app that provides international hospitality services; it helps users to contact each other to organize homestays and cultural exchanges.

This UX design case study explains how the designer redesigned the Workaway App to make it easier for users. Many intuitive charts (pie charts, flow charts, line charts), cards, and images are used to illustrate the ideas.

It is simple and easy to follow, and also a good example of how to create an intuitive case study with charts and cards.

10. Receipe App - UI/UX design process

Receipe App

Designer : Dorothea Niederee (UX, UI designer   )

Case Study : Recipe App

This is a food app design offering inspirational recipes for anyone who wants to eat healthier.

This case study gives a clear demonstration of the entire UI/UX design process. Three user personas are defined to present different users' needs. Some colors, typography, and UI elements are also shared.

This is a good example of how to define a detailed user persona in your UX case study.

11. Hobbfyy - a social and discovery app UX design

Hobbfyy

Designer : Mustafa Aljaburi (UX, UI designer   )

Case Study : Hobbfyy

This is a social and discovery app that makes it quick and easy to get everything you need for your hobbies.

This case study aims to show how to develop a site that will provide its users with solutions, in this case to get what they need for their hobbies. Beautiful images, a storytelling style, and special layouts are used to explain everything.

12. Bee Better - habit tracker app UX case study

Bee Better

Designer :   Anastasiia Mysliuk (UX, UI designer   )

Case Study : Bee Better

This is a habit tracker app that makes it easy for you to develop new useful habits.

This case study aims to solve problems associated with how we form and develop habits. It helps users find solutions and make habit formation more interesting; it motivates them to maintain their useful new habits. Many aspects of design, such as problems, solutions, the design process, discovery and research, user journey map, prototypes, and much more are illustrated and explained in simple language.

This would be a good example to follow if you are looking to create an easy-to-understand UX case study.

13.Sit My Pet - pet sitting app UX case study

Sit My Pet

Designer : Aiman Fakia (UX, UI, visual designer )

Case Study : Sit My Pet

This is a pet-setting app that provides pet owners with a digital service that helps them connect with pet sitters.

This UX case study describes a site that aims to make pet sitting more easily accessible for pet owners. It analyzes both its users and its competitors very well. The way solutions are evaluated, the user stories, and other related aspects are followed in detail to give you a better understanding of the project as a whole.

This is a good example of how to develop a UX design based on user needs.

14. Groad - food ordering system UX case study

Groad

Designer : Phap (UI designer )

Case Study : Groad

This is a food ordering app offering food delivery services from stores, restaurants, cafés, fast food bars, and others. 

This UX case study uses beautiful illustrations and colors to explain the entire design process. As well as the usual parts of the design process—UI flow chart, UI showcasing—the related logo and icon designs, typography, and other aspects are included. This is a good example if you are looking to learn how to create an immersive case study with beautiful illustrations and colors.

15. iOS VS Android UI/UX Case Study

IOS VS Android UI/UX Case Study

Designer : Johanna Rüthers

Case Study : Econsy

Here is another concept app that helps people live more sustainably by using a scanning process to give them information about the ecological and social impact of products they are thinking of buying. 

This case study explains the differences in the mobile app’s appearance when it is applied on the Human Interface Guidelines (IOS) and Material Design Guidelines (Android). This will help you to create an app that works well on both Mac and Android devices.

More UI/UX case studies & designs:

16.Timo Bank - UI/UX Case Study

Timo Bank

Timo Bank is a mobile banking app project produced by Leo Nguyen, a freelance designer and creative director. This case study aims to provide more intuitive transfer, payment, and money management solutions for mobile users.

This is a great example to consider if you are hoping to create a better banking app.

17. Endoberry Health App Design

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Endoberry Health App Design provides useful solutions for women suffering from endometriosis. In turn, this gives doctors a better understanding of individual cases. The design challenges, solutions, and UI details are displayed and explained to illustrate the design project.

18. Job Portal App

Job Portal App

Job Portal App has been specially made for designers and freelancers. This case study uses cute illustrations, simple words, and clear storytelling to explain how the designer worked out the ideal job hunting solutions for users.

19. Cafe Website - UI/UX Case Study

Cafée Website

Café Website gives its users a great experience by making it quick and easy to order a coffee online. Many elegant page details are displayed.

20. Ping - the matchmaker app case study

 Ping

Ping is a dating app that offers users a unique and effective way to find their perfect match. As you can see, its mascot is really cute and this case study will show you how a cute mascot can enhance the UX.

21. Hubba Mobile App - UI/UX Case Study

Hubba Mobile App

Hubba Mobile App is a B2B online marketplace where retailers can find and purchase unique products for their stores or shops. This case study aims to explain the process of creating a special mobile app for this online marketplace. It offers a beautiful and clear presentation of the entire UI/UX design process.

22. Music App - music for children

Music App

Music App shares the fancy UI and colors from a music app made for children. It is a good example that is sure to inspire you to create a distinctive children's app.

How do you create a UX case study?

If you are still not entirely sure how to go about creating a distinctive UX case study, here are a few simple steps to walk you through the entire process from start to finish:

Step  1.  Figure out your purpose

The final outcome will depend on what it is you are trying to achieve. So, before you start writing a UX design case, you should first figure out in detail what its purpose is. Ask yourself some basic questions:

  • Is it for a job interview?
  • Is it for improving your personal portfolio?
  • Is it designed to show off your design talents on social media?
  • Is it just created to practice your design skills?
  • Is it made to share design experiences with other designers?

In short, figuring out your purpose and setting a goal can make the entire design process so much easier.

Step   2.   Plan or outline your case study

Whatever you want to do, it is always a good idea to start with a plan. When it comes to writing a UX case study, you should also outline your entire UX case study and decide on what sections you want to include.

For example, nowadays, a good UX design case study often covers:

  • Overview : Start with a short paragraph that introduces your project.
  • Challenges  and  goals : Explain the project background and point out the biggest challenges or problems you've encountered. Explain the goals you want to achieve and how you will overcome the challenges you have identified. 
  • Roles  and  responsibilities : Tell readers what role you play in the project and the specific features of your role that will help create a better product.
  • Design process : Introduce the entire design process in detail so that readers can see clearly what you have done to make life easier for users. Many employers check this part very carefully to see whether you have the basic skills and abilities they are looking for. So, never underestimate the importance of this section. 
  • Solutions  and  outcomes : No matter what problems you have faced, the solutions and the final outcomes achieved are what really matters. So, always use this section to showcase your skills and achievements. 

You might also want to add further sections:

  • User research :   Some full-stack designers also include this to give a more comprehensive view of their design skills.
  • UI designs : Some experienced designers also display their relevant UIs, and UI flow, along with low- and high-fidelity prototypes to enrich the content.

Of course, if you are a newbie, and you still have questions, why not go online and search for UX case study templates that you can study and follow.

Step 3.  Explain the design process clearly

As we've explained above, the design process is always one of the most important parts of a good UX case study. You should always introduce clearly as many of the relevant parts of the process as possible. For example: show how you and your team communicate and collaborate effectively; demonstrate how you have developed ideas to address user problems; explain how you and your team have dealt with emergencies or mishaps.  

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You can also introduce the UX design tools that you have chosen to simplify the entire design process. Mockplus, is an online product design platform, enabled us to adapt quickly and effectively to working from home during the recent Coronavirus lockdown. Prototyping our designs, sharing ideas, working together in an effective team, taking the process from design to handoff, it all works smoothly with this single tool.

Step  4. Improve readability and visual appeal

The content should be the main focus of your case study—but not the only focus. To make the case study as good as possible, you also need to think about its readability and visual appeal. Here are some suggestions to follow:

  • Explain everything as clearly as possible.
  • Add images, illustrations, charts, cards, icons, and other visuals.
  • Create a clear storytelling structure or layout.
  • Choose an immersive color scheme.
  • Add eye-catching animations and interactions.
  • Use vivid video, audio, and other multimedia resources.

The final visual effect can be make-or-break for whether your UX case study is going to stand out from the crowd. You should always take it seriously.

Step   5. Summarize

Every UX case study can be a good chance to practice and improve your design skills. So, in your conclusion, don’t forget to analyze the entire process and summarize the outcomes. Always take a minute to figure out what lessons you should take away from the process, what tips should be remembered, what should be improved, and—most important—what your next steps are going to be.

UX case studies are one of the most essential parts of a UX designer's portfolio. The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. So, UX case studies play a very important role in UX designer's life.

We hope our picks of the best UX design case studies along with our step-by-step guide will help you create a stunning UX case study.

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Free google slides theme and powerpoint template.

All the editable infographics included in this new set we’ve just released look like the interface of a program, or elements that could be a part of an interface. A lot of different diagrams, charts and designs have been added, expanding the amount of choices. Apart from flat and fill, we’ve also thought of including some isometric ones, and so we did! There’re even gradients here and there!

Features of these infographics

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10 Best Super Bowl Commercials in 2024, Ranked

NBD, but Beyoncé -- yes, BEYONCÉ -- revealed new music during the Big Game.

By Joe Lynch

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Beyonce, Verizon

The Super Bowl is always a big night for music. Not only does the halftime show routinely net insane ratings (it gets more eyeballs than any awards show), but with each passing year, Super Bowl commercials — which are essentially as big of a night for advertisers as the Oscars are for movie studios — seem to pull in more and more musical superstars. At this point, plenty of people with no interest in the NFL tune in just to stay abreast of the commercials that provide fodder for the next day’s pop culture conversation.

The star-studded commercials during Super Bowl 2024 saw halftime show star Usher (who delivered a knockout set featuring Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am and Jermaine Dupri) cameo in not one but two Super Bowl ads; Cardi B giving duck face; Jennifer Lopez rolling her eyes at husband Ben Affleck; and Beyoncé unveiling new music . And that was all before the third quarter wrapped.

Beyond that, the audience at Las Vegas’ Allegiant Stadium at Super Bowl LVIII on Sunday (Feb. 11) featured an A-list roster of stars , too. Not only was Taylor Swift — who is dating Chiefs tight end Travis Kelce, as anyone who has spent more than one second online or watching TV in the last two months knows – present, but so was Ice Spice, Lady Gaga, Jay-Z and Beyoncé, Blake Shelton and Gwen Stefani and Post Malone, who sang “America the Beautiful” before the big kickoff.

From Ice Spice to Beyoncé to Cardi B to Usher, the 2024 Super Bowl commercials boasted a ton of musical talent – and these were our favorites.

Ice Spice for Starry

Why munch when you could sip? Ice Spice hits the club to move on from her lemon-lime ex and flirt with the cartoon lemon and lime of Starry (Starry being Pepsi’s latest soda, which fills the void left by the discontinued Sierra Mist). “I just need something refreshing — more crisp! I’m with Starry now,” Spice tells her weepy ex while getting smooched by the toon fruits. Ice cold, indeed. Watch here.

Post Malone for Bud Light

As Steppenwolf’s “Magic Carpet Ride” blares, the Bud Light Genie doles out wishes for beer-sipping fans. Wish fulfillments include: Peyton Manning and Post Malone, with the latter star making a party-foul wish of his own and conjuring up a pool party-crashing T. rex. Watch here .

Lil Wayne for Homes.com

Homes.com made its public launch during the Super Bowl, following in the footsteps of Apartments.com (both are owned by CoStar Group). Apartments.com spokesperson Jeff Goldblum made a cameo in the Dan Levy and Heidi Gardner-steered ad, which features a brief but memorable guest spot from Lil Wayne, who pops up in a classroom to ask a bunch of middle schoolers, “Who wants to see what a hundred Gs looks like?” Who doesn’t? Watch here .

Jennifer Hudson and Common for T-Mobile

Common and Jennifer Hudson – whose real-life relationship was confirmed earlier this year – appeared in a T-Mobile “auditions” commercial alongside a guitar-slinging Laura Dern and Bradley Cooper, who brought along his mother, Gloria. Of those four, three have won Oscars (Cooper is the only one who hasn’t won one yet). Later on in the broadcast, Jason Momoa and a mini Scrubs reunion of Zach Braff and Donald Faison scored some laughs with another T-Mobile ad that reworked Irene Cara’s classic “Flashdance… What a Feeling.” Watch here .

Cardi B for NYX

Cardi B appeared in a NYX commercial about the cosmetics company’s new lip plumper and its “Duck Face” campaign, which made it clear that this product is only intended to make lips bigger, despite what any desperate young man may think. Unfortunately, the full (amazing) commercial wasn’t broadcast on CBS – a QR code popped up onscreen after the first half of the commercial, which directed viewers to the more suggestive, full ad online. Watch here .

Creed for Paramount+

Star Trek: The Next Generation ’s Captain Picard might be renowned as one of the most ethically minded figures in sci-fi, but in Paramount+’s Super Bowl ad, Patrick Stewart has no problem kicking a (cartoon) child’s football-shaped head (Arnold of Hey Arnold! , naturally) at a mountain. Soundtracking Sir Patrick’s questionable kickoff was Creed, ripping through their classic single “Higher.” An enterprising musical synch, for sure. Watch here.

Usher for BMW

In a BMW ad, Christopher Walken endures a litany of people – baristas, waiters, dog walkers — doing Christopher Walken impressions to his face (presumably something the man has had to endure IRL). At the end of the ad, Usher inserts himself into the conversation when someone utters the word “yeah.” “Don’t you got somewhere to be?” Walken asks, to which the halftime star exclaims, “Yeah!” Watch here .

Usher, Jelly Roll & Victoria Beckham for Uber Eats

Uber Eats’ Super Bowl ad featured more than its fair share of superstars pretending they’d forgotten integral parts of their lives. In a Friends mini-reunion, Jennifer Aniston acts as if she can’t quite recall working with David Schwimmer; Victoria and David Beckham struggle to remember the name of her girl group (“Paprika Girls?”); Jelly Roll sees his face tattoos in a mirror and exclaims “did someone doodle on my face?!”; and Usher acts as if he can’t remember ever playing the Super Bowl. Watch here.

Jennifer Lopez for Dunkin'

After Jennifer Lopez crashed Ben Affleck’s 2023 Super Bowl ad, Baffleck returned the favor in a 2024 Dunkin’ Game Day ad. The actor-director busts in on J.Lo’s studio session and declares, “Here comes the Boston massacre! The Dun-Kings!” With him are longtime pal Matt Damon and fellow Boston boy Tom Brady, and shocker, they fail to impress as a vocal group (proving Jack Harlow’s words of warning to be correct). It was a well-acted spot from three longtime movie stars demonstrating how to squeeze the most comedic potential out of every second on screen. Watch here.

Beyoncé for Verizon

Usher was the halftime show star and Taylor Swift was the in-audience scene-stealer, but Beyoncé gave us the best Super Bowl 2024 commercial. In a Verizon ad alongside Tony Hale (aka Buster Bluth from Arrested Development and Gary Walsh from Veep ), Bey works on breaking Verizon’s 5G network, trotting out a Barbie parody ( Bar-Bey ), her version of AI (BeyoncAI) and announcing a presidential run of sorts (Beyoncé of the United States aka BOTUS). It was a funny, charming ad that showed off the Queen’s comedic chops – and even better, teed up the big announcement that new music was here and “Act II” is coming March 29. Now THAT’S how you steal the Super Bowl spotlight without breaking a sweat. Watch here .

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I’d like to thank … the prankster on stage during Emma Thomas’s speech.

YouTube prankster invades stage during Oppenheimer’s best picture Bafta presentation

YouTuber who has a history of infiltrating awards ceremonies got on stage while the Oppenheimer team were receiving their award

A “social media prankster” invaded the stage during the best picture presentation at the Bafta film awards in London on Sunday.

Bafta said in a statement: “A social media prankster was removed by security last night after joining the winners of the final award on stage – we are taking this very seriously, and don’t wish to grant him any publicity by commenting further.”

In footage screened on BBC One, the man, wearing a dark suit, walked on to the stage as Oppenheimer producer Emma Thomas was making her acceptance speech, alongside the film’s director Christopher Nolan and lead actor Cillian Murphy. Having stood behind Thomas as she spoke, he left the stage along with the film-makers, and according to Bafta was subsequently detained by security.

Looks like @LizwaniYT broke onto stage during #Oppenheimer winning at @BAFTA #Oppenheimer #BAFTA pic.twitter.com/fWvpWGN1oC — HeWhoGeeks (@he_who_geeks) February 19, 2024

The prankster was identified on social media as a YouTuber using the name Lizwani; the same user posted on Instagram that police had taken some of his footage away. Lizwani has a history of infiltrating awards ceremonies, including the Fifa Ballon d’Or and Brit awards in 2022.

While Bafta has been spared stage invasions in the past, the Oscars has had its share, notably the celebrated appearance of a streaker in 1974, while David Niven was about to introduce another presenter.

Bafta reports that the audience for the TV broadcast of the awards show was the highest since 2020, rising to 3.8 million at its peak.

  • Baftas 2024
  • Oppenheimer
  • Christopher Nolan
  • Cillian Murphy

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Best BAFTAs moments: Michael J. Fox gets standing ovation, 'Oppenheimer' sweeps

VIDEO: Oppenheimer wins big at BAFTAs

"Oppenheimer" swept at the star-studded 77th British Academy Film Awards, as Christopher Nolan, Cillian Murphy and Robert Downy Jr. all took home wins Sunday night at the Royal Festival Hall in London's Southbank Centre.

PHOTO: British film producer and director Christopher Nolan poses with the award for Best film and Best director for "Oppenheimer" during the BAFTA British Academy Film Awards ceremony in London, on February 18, 2024.

The film garnered a total of 7 wins on the evening, including Best Film, Leading Actor, Supporting Actor and Director.

"I want to thank my fellow nominees and my oppen-homies," Murphy said with a laugh at his attempt to rhyme.

Murphy's co-star and Best Supporting Actor winner Robert Downey Jr. gave a special shoutout in his acceptance speech to his wife: "I place this at the feet of my alpha and omega, Susan Downey."

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And Nolan hinted at the cast and crew's bright outlook for the rest of awards season.

"The BAFTAs are often seen as an indicator of what’s to come at the academy awards," the winning director said.

The cast of the dark comedy fantasy "Poor Things" also notched multiple victories, five on the night, including Best Actress for Emma Stone.

"I really want to just thank my mom. Because she's the best person I know in the whole world and she inspires me every single day and she's always made me believe this kind of crazy idea that I could do something like this and I'm beyond grateful," Stone said. "Without her none of this exists. Including my life, so thank you for that too mom."

PHOTO: Da'Vine Joy Randolph poses in the winner's room with her award for Supporting Actress for "The Holdovers" during the 2024 British Academy of Film and Television Awards (BAFTA) in London, February 18, 2024.

Da'Vine Joy Randolph continued her awards season sweep after winning at both the Golden Globes and Critic's Choice Awards, she tearfully accepted the BAFTA for Best Supporting Actress for her role as Mary Lamb in “The Holdovers."

"There have been countless Marys throughout history who have never got the chance to wear a beautiful gown and stand on this stage here in London," she said. "Telling her story is a responsibility that I do not take lightly."

To close out the night on a high note, the crowd gave Michael J. Fox a standing ovation as he introduced the night's top honors with the award for Best Film.

best ux presentations

There was also royalty on the red carpet, with Prince William, who arrived solo as Princess Kate continues to recover from abdominal surgery.

The Prince of Wales serves as president of the British Academy of Film and Television Arts, which presents the annual awards.

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