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presentation

Definition of presentation

• fairing [ British ]
• freebee
• largess

Examples of presentation in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'presentation.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

15th century, in the meaning defined at sense 1a

Phrases Containing presentation

• breech presentation

Dictionary Entries Near presentation

present arms

presentation copy

Cite this Entry

“Presentation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/presentation. Accessed 19 Apr. 2024.

Kids Definition

Kids definition of presentation, medical definition, medical definition of presentation, more from merriam-webster on presentation.

Nglish: Translation of presentation for Spanish Speakers

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Britannica.com: Encyclopedia article about presentation

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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• PRESENTATION SKILLS

What is a Presentation?

Search SkillsYouNeed:

Presentation Skills:

• A - Z List of Presentation Skills
• Top Tips for Effective Presentations
• General Presentation Skills
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
• 7 Qualities of Good Speakers That Can Help You Be More Successful
• Self-Presentation in Presentations
• Specific Presentation Events
• Remote Meetings and Presentations
• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
• Giving Lectures and Seminars
• Managing a Press Conference
• Attending Public Consultation Meetings
• Managing a Public Consultation Meeting
• Crisis Communications
• Elsewhere on Skills You Need:
• Communication Skills
• Facilitation Skills
• Teams, Groups and Meetings
• Effective Speaking
• Question Types

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

Definition of 'presentation'

• presentation

Video: pronunciation of presentation

presentation in British English

Presentation in american english, examples of 'presentation' in a sentence presentation, cobuild collocations presentation, trends of presentation.

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Related terms of presentation

• award presentation
• brief presentation
• medal presentation
• oral presentation
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• presentation

: an activity in which someone shows, describes, or explains something to a group of people

: the way in which something is arranged, designed, etc. : the way in which something is presented

: the act of giving something to someone in a formal way or in a ceremony

Full Definition of PRESENTATION

First known use of presentation, related to presentation, other business terms, rhymes with presentation, definition of presentation for kids, medical definition of presentation, learn more about presentation.

• presentation copy
• presentation piece
• presentation time
• breech presentation
• face presentation

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Definition of presentation noun from the Oxford Advanced American Dictionary

presentation

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• 3 [ countable ] a meeting at which something, especially a new product or idea, or piece of work, is shown to a group of people The sales manager will give a presentation on the new products.
• 4 [ countable ] the series of computer slides (= images) that accompany the talk when someone gives a presentation at a meeting I put my presentation on a memory stick.
• 5 [ countable ] a ceremony or formal occasion during which a gift or prize is given
• 6 [ countable ] a performance of a play, etc. in a theater
• 7 [ countable , uncountable ] ( medical ) the position in which a baby is lying in the mother's body just before birth

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Presentation

• Written By Gregg Rosenzweig
• Updated: November 8, 2023

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . Just depends on the creativity used to convert it and the story that brings it to life.

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

• Short Form (5 content slides)
• Standard Form (10 content slides)
• Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary , sales presentation, or any kind of internal document that can be repurposed into external-facing content pieces — without pain.

Presentation Examples – Short Form

Presentation Examples – Standard Form

Presentation Examples – Long Form

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

Impress your clients, co-workers, and leadership team with exceptional content for your next presentation, product demonstration, and more. If you need help getting your message across in a succinct, attention-grabbing, and persuasive way, talk to one of our content specialists today.

Stay in the know.

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Presentation Definition: A Comprehensive Guide

Table of contents, unraveling the presentation definition.

Presentation – a word frequently used in English, Spanish, Latin, French, and Arabic contexts, but what does it exactly mean? In this article, we delve into the definition of presentation , exploring its various facets and applications in different fields.

The Essence of Presentation: A Definition

What is a presentation.

A presentation is the act of presenting information or ideas to a group of people in a structured and deliberate manner, often with the aid of visual aids like PowerPoint, Keynote, or multimedia tools.

Presentations are a ubiquitous part of the professional, educational, and social landscape. The act of presenting, essentially communicating information and ideas to a group of people, has evolved significantly over time. This article explores the definition of a presentation, its various formats, the skills required to make it effective, and the nuances of a great presentation, all while weaving in an eclectic mix of keywords.

Historical Roots: From Latin to Modern Day

The Evolution from ‘Praesentātiō’ to ‘Presentation’

In its essence, a presentation is the act of presenting or displaying information or ideas to an audience. The Oxford English Dictionary defines it as “the action or process of presenting something to someone.” In Latin, the term stems from ‘praesentātiō’, denoting the action of placing before or showing. This definition has broadened in modern English to encompass various methods of showcasing information, whether it’s a business pitch, an academic lecture, or introducing a new product.

The term has its origins in Latin (‘praesentātiō’), evolving through various languages like French and British English, symbolizing the act of presenting, displaying, or giving something to others.

Types and Formats of Presentations

Diverse Formats for Different Needs

Presentations can vary in formats – from formal PowerPoint presentations to informal Prez (an informal abbreviation of presentation) discussions, each tailored to suit specific requirements.

Enhancing Presentation Skills: A Guide

Mastering the Art of Presentation

Presentations come in various formats, from the traditional speech to more contemporary multimedia showcases. PowerPoint, a widely used tool, allows the integration of text, images, and graphs to create visually appealing slides. Similarly, Apple’s Keynote offers tools for creating impactful multimedia presentations. The inclusion of visual aids, like graphs and charts, enhances comprehension and retention. For those interested in learning Spanish, Arabic, or French, incorporating these languages in presentations can broaden audience reach.

Effective presentation skills involve a blend of clear communication, eye contact , engaging visual aids , and a confident delivery. These skills are crucial in both business and educational settings.

Presentation in the Digital Age: Multimedia and Keynote

Embracing Technology for Impactful Presentations

In the era of digital communication, tools like multimedia presentations and Apple’s Keynote software have become indispensable for creating dynamic and interactive presentations.

The Art of Visual Aids: Graphs and More

Using Graphs and Visuals Effectively

Effective presentations often include graphs and other visual aids to convey complex information in an easily digestible format, enhancing the audience’s understanding.

Presentation in Different Languages

A Multilingual Perspective

The concept of presentation transcends languages, from English to Arabic , each offering unique nuances in the art of presenting.

Presentation in Literature and Culture

Presentation Copy and Beyond

The term also appears in literary contexts, such as a “presentation copy” of a book, and in cultural scenarios like a “breech presentation” in childbirth, where the baby is positioned to exit the birth canal feet first.

Effective Presentation: Tips and Techniques

Crafting an Impactful Presentation

An effective presentation is more than just delivering facts; it involves engaging storytelling, structured key points , and the ability to connect with the audience.

To deliver an effective presentation, certain skills are paramount. English, being a global lingua franca, is often the preferred language for presentations. However, the ability to present in multiple languages, like Spanish or French, can be a significant advantage.

Eye contact is a crucial skill, establishing a connection with the audience and making the presentation more engaging. Additionally, the ability to read the room and adjust the presentation accordingly is vital.

Incorporating Quizzes and Group Activities

Interactive elements like quizzes can transform a presentation from a monologue into a dynamic group activity. They encourage participation and can be especially effective in educational settings. Quizzes can also be used in business presentations to gauge audience understanding or to introduce a new product.

Presentation in Educational Contexts

Learning Through Presentations

In educational settings, presentations are used as a tool for teaching and assessment, often involving quizzes and interactive sessions to enhance learning.

Synonyms and Related Terms

Exploring Synonyms and the Thesaurus

The thesaurus offers a range of synonyms for ‘presentation,’ such as exhibition, demonstration, and display, each with slightly different connotations.

The Thesaurus and Vocabulary Expansion

Utilizing a thesaurus can enrich presentation language, offering synonyms and example sentences to clarify points. The ‘word of the day’ concept, often found in English learning resources, can be an interesting addition to presentations, especially in multilingual contexts.

Historical and Specialized Types of Presentations

The term ‘presentation’ also has specialized meanings. In historical contexts, a ‘presentation copy’ refers to a book or manuscript gifted by the author. In obstetrics, ‘breech presentation’ denotes a situation where the baby is positioned to exit the birth canal feet or buttocks first. Understanding these specialized definitions enriches the overall grasp of the term.

Presentation in Business: Introducing a New Product

The Role of Presentation in Business

In business contexts, presentations are crucial for scenarios like introducing a new product , persuading investors, or communicating with stakeholders.

Word of the Day: Presentation

Expanding Vocabulary with ‘Presentation’

In language learning, ‘presentation’ can be a word of the day , helping learners understand its usage through example sentences and pronunciation (notated as /ˌprez.ənˈteɪ.ʃən/ in English).

Key Points and Summarization

An effective presentation distills complex information into key points, making it easier for the audience to remember the most important takeaways. Summarization skills are critical in achieving this clarity.

Cultural Influences and Adaptations

The concept of presentations varies across cultures. In Arabic-speaking countries, the style of presentation might differ significantly from that in English-speaking contexts. The benefice of understanding cultural nuances cannot be overstated, as it can significantly impact the effectiveness of a presentation.

The Role of Technology

Technology, particularly multimedia, plays a pivotal role in modern presentations. From PowerPoint slides to advanced software like Keynote, the use of technology has revolutionized the way information is presented. The integration of videos, sound, and interactive elements makes presentations more engaging and memorable.

Eye Contact and Body Language

In delivering a presentation, non-verbal cues like eye contact and body language are as important as the spoken content. Maintaining eye contact with the audience establishes a connection and keeps them engaged. Similarly, confident body language can convey authority and enthusiasm.

The Art of Storytelling

A great presentation often resembles storytelling. It’s not just about relaying facts; it’s about weaving a narrative that resonates with the audience. This involves understanding the audience’s needs and interests and tailoring the content accordingly.

Innovation and New Products

Presentations are often the first introduction of a new product to the market. The effectiveness of these presentations can make or break the product’s success. Highlighting the unique features and benefits in a clear, compelling manner is crucial.

The Power of Presentation

Presentations are a powerful tool for communication and education. Whether in a formal business setting or an informal educational environment, mastering the art of presentation can lead to more effective and impactful communication.

1. Oxford English Dictionary

2. Merriam-Webster Thesaurus

3. Apple Keynote User Guide

4. Presentation Techniques in Educational Literature

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## Frequently Asked Questions About Presentations

### What is in a presentation?

A presentation typically includes a combination of spoken words and visual aids such as PowerPoint slides, graphs, or multimedia elements. It’s an organized way to convey information or ideas to a group of people.

### What is meant by giving a presentation?

Giving a presentation refers to the act of presenting information or ideas to an audience. This act, known in various languages including English, Spanish, and French as ‘presentation’ (or ‘praesentātiō’ in Latin), involves communication skills, visual aids, and sometimes interactive elements like quizzes.

### What makes a good presentation?

A good presentation effectively communicates key points, engages the audience through eye contact and clear speech (often practiced as a ‘word of the day’ in English classes), uses visual aids like graphs, and is well-structured. Effective presentation skills are crucial for this.

### What are the types of presentation?

There are various types of presentations, including formal business presentations (often using PowerPoint or Keynote), educational lectures, sales pitches for a new product, and informal talks. Each type uses different formats and approaches.

### What are the 4 parts of a presentation?

The four main parts of a presentation are the introduction, the main body, the conclusion, and the Q&A session. Each part plays a vital role in delivering an effective presentation.

### What are the three things that a good presentation should do?

A good presentation should inform, engage, and persuade or inspire the audience. It’s about more than just delivering facts; it’s an act of communication that can change perspectives or encourage action.

### How is a presentation linked with multimedia?

Presentations often use multimedia elements like videos, audio clips, and animated graphs to enhance the viewer’s understanding and engagement. Multimedia tools like PowerPoint and Keynote are widely used in creating dynamic presentations.

### How long should a presentation be?

The length of a presentation can vary, but it’s typically between 15 to 30 minutes. The duration depends on the context and the amount of information to be covered. It’s important to keep presentations concise to maintain the audience’s attention.

These answers incorporate various aspects of presentations, including their definition, formats, and the skills required, in multiple languages and contexts, as seen in resources like Oxford dictionaries and thesaurus.

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What is a Presentation? Objectives, Elements, Important skills, Four Ps

• Post last modified: 4 June 2023
• Reading time: 19 mins read
• Post category: Business Communication

What is a Presentation?

A presentation communicates a message, an idea or information to a group. It is similar to a report, but with a key difference–the human element. A presentation conveys the speaker’s personality and enables immediate interaction among all participants.

Table of Content

• 1 What is a Presentation?
• 2.1 To Inform
• 2.2 To Train
• 2.3 To Persuade
• 2.4 To Motivate
• 2.5 To Entertain
• 3 Main Elements of Presentation
• 4.1 Analytical ability
• 4.2 Effective communication ability
• 4.3 Creative ability
• 4.4 Good interpersonal skill
• 4.5 Sound time management
• 4.6 Problem-solving ability
• 4.7 A sense of humour
• 5 Evaluation Wheel
• 6.1 Prepare
• 6.2 Practice
• 6.3 Present
• 7.1 Know Yourself
• 7.2 Know Your Material
• 7.3 Know Your Purpose
• 7.4 Know Your Audience

Objectives of Presentation

The main objectives of a presentation are:

To Persuade

To motivate, to entertain.

A presentation is created to convey some information to a group of people. For example, a presentation may display an organisation’s quarterly performance.

Most training programmes in organisations are done through the presentation mode. Such instructional presentations convey a lot of information and are created with instructional design principles to keep the audience engaged for a long period.

Some presentations are used to convince a group of people to accept a particular idea and/or make a certain choice.

The growing popularity of TED Talks indicates how a presentation can be a powerful motivation tool. These presentations trigger emotions and inspire people to act.

Presentations can also be used to celebrate an event. For example, a farewell presentation of a colleague can be used to narrate the story of his/her overall tenure, experiences and achievement in the organisation.

Main Elements of Presentation

A presentation is said to be effective if it has three main elements, which are as follows:

• Specific content : This refers to the information that a presentation will comprise. The information must be conveyed effectively so that it is absorbed by the audience in one sitting. It should be relevant and meaningful to them.
• Audience : A presentation should be targeted for a specific group of audience who share the same purpose and have a similar level of pre-knowledge.
• Presenter: The presenter should act as the advocate of the information. If his/her conviction and passion in the message are clearly articulated, the audience will also pay attention to the subject.

Important Presentation Skills

In today’s business environment, presentation skills are requisite in almost every professional arena. Employees are often required to give presentations on the targets achieved by them. A presentation can be effective if it is carefully planned and prepared.

However, delivering presentations is not always easy for every individual. Some people take presenting as a probable opportunity to showcase skills, while others find it a challenging task. To provide an effective presentation, a presenter must possess some abilities.

Some of them are explained as follows:

Analytical ability

Effective communication ability, creative ability, good interpersonal skill, sound time management, problem-solving ability, a sense of humour.

It refers to a calibre which empowers an individual to collect, organise, visualise and comprehend data. Such skills enable a person to look at related patterns, draw conclusions and find solutions to problems. In addition, sound analytical skills also enable an individual to forecast future trends using various techniques such as brainstorming, forecasting, data mining and metrics interpretation.

Communication entails much more than mere talking to the audience. To communicate effectively during a presentation, one ought to showcase information lucidly. During a presentation, a person should not just have a good set of slides together; rather he needs to engage and strike a chord with the audience to transmit the intended message.

It refers to the ability to present things in a creative way that have not been explored earlier. Creative skills in presentation enable an individual to invent or develop something path-breaking, such as a new concept, unique way out from a problem, a method, a work of art or new machinery, etc.

It encompasses how an individual portrays or presents himself to the audience and builds a rapport with the audience. During a presentation, sound interpersonal skills empower a speaker to interact, communicate and collaborate with the audience effectively.

Interpersonal skills are prevalent across all personal and professional interactions between people. Interpersonal skills entail empathy, active listening and emotional intelligence.

While delivering a presentation, a person should manage time effectively, set a presentation schedule and end a presentation within a stipulated time. If a presentation is long, there are chances the audience may lose interest and the message may not be delivered.

A speaker cannot expect audience to actively listen to the presentation for hours. At the start of presentation, a speaker should aim to grab audience’s attention and allocate time for questions and answers at the end.

Problem-solving is a requisite skill for a presentation. During a presentation, the audience may ask the speaker any kind of questions. On the other hand, it is important for the speaker to provide an appropriate answer to the audience to make the presentation successful.

A sense of humour is crucial to deliver a quality presentation to make the environment light and engaging. Appropriate usage of light jokes relieves stress and holds the attention of an audience, which makes the presentation a memorable experience for both the speaker and the audience.

Evaluation Wheel

Evaluation wheel is a creative and effective tool that accumulates information on outcomes in a simple and accessible manner. A presenter can opt for the evaluation wheel tool to show the outcomes of the research or reports. This tool is used to provide various types of information and journeys of change within the organisation.

It offers a visual representation of progression and results in the form of a spider diagram. The evaluation wheel measures the exact outcomes for a programme at the start and end. It also helps educators, designers to comprehend information systematically. Figure shows an example of evaluation wheel:

Figure states the scale questionnaire in a circle form wherein respondents will analyse the instances from their discretion and experience and give rating on a scale of 1 to 5.

For instance, service users are appropriately involved. In this case, if the respondent strongly agrees, he/she will give 5 rating and if he/she does not agree, he/she will give 1 rating. The centre of the circle is for 1 and as the respondent agrees, they reach out to edge for 5 rating.

Ps of Presentation

Even the most powerful presentation may fail if the presenter comes unprepared. A presentation is both a mental and a physical effort. There are Ps of presentation that provide a checklist to the presenter for ensuring that the presentation is well-constructed and clear so that the audience gets the message. These four Ps are explained as follows:

A thoroughly prepared presentation captivates the interests of the audience. The topic or content of the presentation must be thoroughly researched. No one would develop interest in a vague or equivocal presentation. A speaker can make use of stories or relatable examples and quote references to give more depth to the presentation and make it intriguing.

Apart from that, it should be ensured that only important points are highlighted in bullets or using other graphical elements. Providing too much of theory or full sentences can create boredom for the audience.

While preparing for a presentation, the presenter should include the following sections:

• Introduction : This section includes the name of the topic and the purpose of the presentation.
• Body : This section contains the main content of the presentation; thus, it must be prepared in a well-organised manner.
• Summary : It provides a recap of the content of the presentation. It outlines the most important points of the presentation to ensure the key message is retained by the audience.

Practice will make a man perfect is an adage that is appropriate across all spheres of life. It helps a speaker become familiar with his/her own voice, words and phrases and adjust accordingly. By practising thoroughly, a speaker can explore how to fit different pieces of information together and practise transition.

Also, a speaker should make notes wherever required as a part of presentation support. Using an index card is a common form of note-taking that provides a quick glimpse of important points.

While delivering a presentation, the speaker needs to demonstrate confidence in front of the audience. The speaker must be polite, but not apologetic in situations, such as if the session is running overtime or the microphone has stopped working.

Instead he/she should expect and ask for discipline and attention. It is important for a speaker to engage with the audience during the presentation in order to assure them that he/she is genuinely interested in talking to them. 4. Pace, pitch and pause: A presenter should deliver the presentation in an easy-to-follow pace and try changing the pace to enliven the presentation.

For example, pauses can be taken intentionally between main points to reinforce them. Along with pace, pitch is equally important. Just as pace varies in normal conversations, it should be used effectively during presentations too. For example, when asking a question, the presenter can raise the pitch and can lower it down when explaining a point.

Four Cornerstones of Making Memorable Presentations

The most crucial aspect of delivering an effective presentation is that the speaker should appear confident and the speech should look effortless. Presentations are a source of anxiety for many individuals. However, getting well-prepared before delivering a presentation can reduce this feeling considerably and ease apprehension.

There are a number of ways to overcome feelings of anxiety, stress and stage fright before the presentation in order to appear confident in front of the audience. The four cornerstones of making a memorable presentation are provided in the upcoming sections.

Know Yourself

Know your material, know your purpose, know your audience.

A presenter should acknowledge his/her strengths and weaknesses. Accordingly, he/she should decide the style of delivering a presentation. For instance, if a presenter has a great sense of humour and can use it comfortably in the speech, he/she can make the presentation more engaging and interesting.

On the other hand, if the speaker who is an introvert and prefers to talk or engage less, he/she can add visuals in the presentation. Therefore, the trick is whosoever is delivering the presentation should feel comfortable.

Knowing the topic thoroughly is the most important step in preparing and delivering a presentation. A presenter with well-versed knowledge of the topic is bound to feel more confident. One should perform extensive research of the topic using credible websites and surveys.

A presenter with minimal information about the topic will not be able to deliver a memorable presentation; rather, it would create a negative image in front of the audience. A good presentation is one that is centred around the main theme, presents relevant information and stimulates thought.

It is crucial to know the purpose of the presentation. A presenter should be aware of whether the purpose is to create awareness or to build new skills or to change attitudes. For instance, professional firms or businesses use presentations for various purposes such as to create awareness, educate, motivate and persuade internal and external audiences.

Therefore, to prepare a presentation, identify its objective/purpose, determine the method of delivery, formulate a structure, include visual aids and rehearse.

One should know the type of audience and what is their purpose of attending the presentation. For instance, whether they are there for gaining knowledge or learning new skills, etc. The age, culture and knowledge base of the audience help a presenter in designing and delivering his/her presentation effectively and in a manner in which audience can easily understand and relate to.

A well-designed presentation uses visual aids effectively to reinforce the main points and enhance the audience’s level of understanding.

Business Communication Notes

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• What is Business Communication?
• What is Communication?
• Types of Communication

7 C of Communication

• Barriers To Business Communication
• Oral Communication
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• What is Written Communication?
• What are Soft Skills?
• Interpersonal vs Intrapersonal communication
• Barriers to Communication
• Importance of Communication Skills
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• What is Presentation?
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• Hofstede’s Dimensions of Cultural Differences and Benett’s Stages of Intercultural Sensitivity

Organisational Communication

• Horizontal C ommunication
• Grapevine Communication
• Downward Communication
• Verbal Communication Skills
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• Flow of Communication
• What is Emotional Intelligence?
• What is Public Speaking?
• Upward vs Downward Communication
• Internal vs External Communication
• What is Group Discussion?
• What is Interview?
• What is Negotiation?
• What is Digital Communication?
• What is Letter Writing?

Resume and Covering Letter

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• What Is Public Relations?
• What Is Marketing Management?
• What Is Sales Promotion?
• Types Of Sales Promotion
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• What Is Personal Selling?
• What Is Advertising?
• Market Entry Strategy
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• What Is Green Marketing?
• What Is Electronic Commerce?
• Agricultural Cooperative Marketing
• What Is Marketing Control?
• What Is Marketing Communication?
• What Is Pricing?
• Models Of Communication
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• Objectives of Sales Management
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• Theories of Personal Selling
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• Training and Development of Salesforce
• Compensating the Sales Force
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• What Is Logistics?
• What Is Logistics System?
• Technologies in Logistics
• What Is Distribution Management?
• What Is Marketing Intermediaries?
• Conventional Distribution System
• Functions of Distribution Channels
• What is Channel Design?
• Types of Wholesalers and Retailers
• What is Vertical Marketing Systems?
• What i s Marketing?
• What i s A BCG Matrix?
• 5 M’S Of Advertising
• What i s Direct Marketing?
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• What Market Intelligence System?
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• Factors That Influence Entry Mode Choice In Foreign Markets
• What is Price Escalations?
• What is Transfer Pricing?
• Integrated Marketing Communication (IMC)
• What is Promotion Mix?
• Factors Affecting Promotion Mix
• Functions & Role Of Advertising
• What is Database Marketing?
• What is Advertising Budget?
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• What is Market Intelligence?
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• What is Customer Value
• What is Consumer Behaviour?
• What Is Personality?
• What Is Perception?
• What Is Learning?
• What Is Attitude?
• What Is Motivation?
• Consumer Imagery
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• Applications of Consumer Behaviour in Marketing
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• What is Business Law?
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• Essential Elements of a Valid Contract
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• Payment of Wages Act 1936
• Payment of Bonus Act 1965
• Labour Law in India
• What is Brand Management?
• 4 Steps of Strategic Brand Management Process
• Customer Based Brand Equity
• What is Brand Equity?

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Presentation.

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(Definition of presentation from the Cambridge Essential Dictionary © Cambridge University Press)

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be chasing your tail

to be busy doing a lot of things but achieving very little

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Blog Beginner Guides

8 Types of Presentations You Should Know [+Examples & Tips]

By Krystle Wong , Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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10 Ways to present definitions without boring your audience

Written by Archana Nayak

June 12, 2021, public speaking | visualization | writing.

Reading Time: Word Count:

The situation

You’ve just attended a breathtaking wedding ceremony for a couple you adore. 

You’re happy, nostalgic, and generally emotional – you’re feeling all the feels. 

You head to the reception where the best man gets up to deliver his speech.

You’re stoked to hear his meaningful toast honoring the happy couple.

There’s a hush over the crowd as he begins…

“Merriam-Webster defines marriage as…” 

*Groan* Could there  be  a bigger buzz kill?!

You promptly zone out for the subsequent fifteen-minute speech. You’ve flipped the switch from dream audience member to distracted day-dreamer.

The best man will not be regaining your attention until you hear, “So, let’s raise our glasses to the amazing couple!”

Dull definitions derail great communication

Defining a term exactly as it appears in the dictionary is one of the easiest ways to put an audience to sleep.

(Funnily enough, speakers also hit the snooze button when presenting direct definitions. In my experience, it’s a sure-fire way to dampen your own creative process .)

The best man in our wedding example could possibly have shared the most touching, inspiring sentiments about marriage, love, and the couple. Yet given his opening line, it’s likely he lost many of his listeners before he even got there.

And our best man isn’t alone. We’ve all been to that work presentation, continuing education seminar, or workshop where we’re force fed definitions instead of ideas. Or maybe…raise your hand if you’ve been the speaker  doing  the force feeding. (Ring a bell?)

The fact is, these talks are usually boring as hell and a huge inspirational turnoff.

So, why do people use boring definitions while communicating?

Definitions   are used by speakers because…, definitions bridge the language gap between a speaker and their audience.

Definitions are an essential part of the communication equation. 

If Neil deGrasse Tyson tried to explain astrophysics to the average person using the same terminology he’d use speaking to colleagues in his field, his talk would most certainly fall flat. This is because most people don’t understand what concepts like “stellar dynamics,” “physical cosmology,” and, “magnetohydrodynamics,” truly encompass. 

It’s only by explaining what these concepts are  via definition that Mr. Tyson can bridge the gap between astrophysicist and audience member…thus leveling the playing field to share the significance of meaningful discoveries in his field. 

In other words, when a speaker intends to share a profound thought, or an intricate piece of information from their field of expertise, they must first  redefine  or  translate  the language they will use. They must do this by using definitions their audience can easily understand.

Definitions can provide an easy route from Point A to Point B

Sometimes, you want an easy way to get from Point A to Point B. 

Whether you’re an inexperienced speaker or alternatively a person who needs to convey a great deal of information in a limited timeframe, using a definition can get you from Point A to Point B pretty darn easily. 

The problem arises when people choose to deliver textbook definitions. 

Think of it this way…

A dictionary definition is akin to the highway. It may be the fastest, most-reliable route from Point A to Point B, but it’s not all that memorable and your passengers will probably fall asleep in the back seat due to disinterest.

However, using a more creative approach to sharing a definition is like the scenic route. It might add few extra minutes to the travel time, but everyone in the car will never forget that giant ball of yarn you saw along the way.

Then, why do people continue to use boring, dictionary definitions in speech?

In talks ranging from heartfelt speeches to pivotal business presentations, people overwhelmingly agree that straight definitions ineffectively control audience attention. Likewise, the entrepreneur creating marketing webinars, skill-building workshops, and branded communication materials can expect to  deter engagement from leads and  lose opportunities of connection with followers when using dictionary definitions.

So,  why  do people keep using them?!

I believe the answer is  because they don’t know what else they can do.

Modern education teaches us reading, writing, and arithmetic – yet you’ll be hard pressed to find a required high-school class devoted to the fourth “R” – rhetoric. Without adequate education or training, how can the average person be expected to overcome the attention drain of presentations known as the definition? 

Here are 10 ways to present a definition  without  losing your audience to boredom

1. define using lay-speak.

Let’s start simple here, folks. If you’re going to bother defining something, make sure you use words that your audience – not YOU – will understand. 

Sometimes, it’s tempting to use floofy language when defining a term.

This is especially common when presenting for high-level executives and/or professionals, or in academic settings. It’s urging to sound more intellectual, and to reach the level you  think  the people in the room are at.

In actuality, even the highest-level thinkers will get bored by an over complicated definition. So, don’t use words they’d have to think about (or look up); and don’t be so long-winded that they can’t follow you. Keep it  simple . 

Being able to distill a term or concept to its most basic elements is a skill all its own.  In many situations, it will actually allow you to appear smarter because: 

• the simplicity of your definition will allow connection with a wider audience; and
• you’ll be able to show that you’re knowledgeable enough on the subject to cut away unnecessary jargon while preserving full meaning.

Need an example?

Term to be defined: communication

Merriam-Webster Definition:

“A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.”

Lay-Speak Alternative :

“Communication is when two people connect with one another.”

Be honest – which definition would keep your attention during a presentation?

Food for thought

While on this topic, it’s worth mentioning that your definition shouldn’t  contain  the term you are defining. 

Bringing back the Neil deGrasse Tyson example from above, I Google searched the definition for “physical cosmology.” 

Can you guess what the first result stated?

“Physical cosmology is a branch of cosmology concerned with the study of cosmological models.”

NOT helpful. Don’t do this, lol. 

(Full disclosure, the next sentences in Wikipedia went on to describe the terms in this definition. But I ask, who’s paying attention after a first sentence like this one? And why not simply open with the more descriptive definition?)

2.    Define by example

Using an example is a crazy easy way to share the definition of something. Not only can using an example boost audience engagement, but it can also improve retention. 

But here’s the key: provide the example  before  you give the actual definition of the term.  Then , follow up with the definition as you normally would. 

Definitions have a tendency to be sterile whereas examples can have more personality, making them more memorable.

Sharing an example before you give the textbook definition can help you preserve the audience’s focus on what you’re saying by piquing audience interest. It also helps your audience make connections to their own life and circumstances. This helps not only with retention, but also connection.

Why is this important? Because by the time you get to the definition, you want an audience that’s anticipating what you’re going to say. Get them to feel like they’re on the same page as you, rather than totally zoning out.

Term to be defined:  ethos

Defining ethos by example ( ending with actual definition ): 

While studying to be a paralegal, I had one of the most incredible professors. During the course of his career, he excelled both academically and in practice as a police officer, pilot, physician (M.D.), attorney (J.D.), and he was a Ph.D. in psychology to boot! It always blew my mind that he did all of this, yet also stood out as a thoughtful educator. With the titles he earned, positions he held, and experiences he had, my professor was the positive embodiment of ethos –  or ethical appeal and credibility . 

Compare the above to a speaker who says: 

“Ethos is your ethical appeal or credibility. An example of ethos is…” 

Which do you find a more interesting presentation of the definition?

(In the first example, the audience may not have even realized a definition was being shared. In the second, it sounds like you’re reading directly from a textbook.)

3.    Define by contrast and comparison

A surprising, yet effective, way of sharing what something is, is by sharing what it  isn’t .

The next time you need to define a term in a presentation, try engaging the audience by defining it with antonyms OR contrasting descriptions. (Remember those things from middle school English? They’re back!)

And speaking of antonyms…

A perfect pairing for defining by contrast is defining by comparison. So, grab your thesaurus and start picking out some synonyms for your term as well!

While you can use either a compare or contrast approach individually, I find that these two strategies work even more provocatively when paired. Take a look at the example below to see how using a contrast + compare approach can build intrigue.

Term to be defined:  innovation

Defining innovation using a contrast + compare approach: 

Innovation isn’t novelty; It’s more than that. It’s transformation. It’s bringing together various new products and original ideas in a way that affects society as it moves forward. 

4.    Define by likeness-distinctions

In a similar vein to the compare/contrast approach to definitions, we have what I call  likeness-distinctions . Here, instead of dealing with terms that are exact antonyms and synonyms, you distinguish two terms that people commonly  perceive  to be the same. 

Classic examples of the likeness-distinction include listening vs. hearing, memorization vs. comprehension, looking vs. observation. 

A likeness-distinction definition for “listening” may look something like this:

“Most people think that if they hear you that they’re listening. But that’s not true. Hearing is an involuntary response to sound; it requires no effort or further engagement from the hearer. Meanwhile, listening is a voluntary, focused, and intentional act that requires active participation in the form of concentrated attention. The key difference between a hearer and a listener is the desire to understand the meaning of what the speaker conveyed.”

Something to note…

While the likeness-distinction may feel similar to straight definitions, in the right setting, they can pack a punch. This is because you are challenging what a person already thinks (that these two words are similar) by giving them evidence to the contrary (that they’re not the same). 

When you challenge something a person believes in, it will naturally activate the problem solving area of their brain. They will initially get defensive. Then, they’ll want to evaluate whether your challenge is worthy and determine if the evidence you presented should be accepted. By providing compelling evidence, you have the opportunity to not only command attention, but also to gain credibility with your audience that you are an authority figure on the subject matter. 

Who knew you could do so much by simply defining a word? 

5.    Define with graphics (or video)

A picture is worth a thousand words, right? Well, considering the average person’s speaking rate is somewhere between 125-175 words per minute, sharing a picture to help define a term is going to save you  a lot  of time. 

People are genetically conditioned to be attracted to and process visual media easily. (Which is precisely why using text-rich slides in a presentation can be so distracting and ineffective.) 

Before going on a trip to Iceland, I remember my mom trying to explain what a Fjord is to me. She spent what seemed like days giving the most detailed descriptions of how the sea meets the cliffs. She described how deep, long, and narrow the inlet would be where we were going. She told me about the historical connection between glaciers and Fjord formation. 

It was all interesting…but honestly, I didn’t really give it a second thought.

Then, she showed me this:

My excitement level increased tremendously because the picture captured what the verbal definition couldn’t. Think about the ways that you can use images and video to supplement definitions in your next presentation to create greater impact. 

6.    Define by demonstration

Who doesn’t love a “wow” factor? I find that definition by demonstration is exactly that. Done correctly, it can provide breathtaking, deep understanding in almost no time at all. 

I find this type of definition works particularly well with abstract and scientific concepts. 

I once watched a TEDx talk by Andrew Szydlo in which he defined the term “chemistry” by conducting twenty-five experiments in his fifteen minutes on stage. Through demonstration, he communicated the definitions for terms and concepts like sublimation, liquid nitrogen, and hydrogen explosions in a way that had the audience literally “ooo-ing” and “ahh-ing.”

By using demonstration, Szydlo not only commanded attention, but also ensured comprehension, retention, and post-talk discussion of what he had taught and his message. 

Feel like this type of talk is too gimmicky for you? That’s understandable. Sometimes, we don’t have the ability or desire to put on such a grand exhibition to impart a single definition. 

That doesn’t mean we can’t still use demonstration. Demonstration can also be helpful in defining terms that relate to a particular process. 

For example, let’s take the term “folding” as it relates to cooking and baking. Folding is “a technique used to gently combine a light, airy ingredient with a heavier one.”

Simple definition. Great. But if you’re David and Moira on Schitt’s Creek, you’re probably still going to fail at making those enchiladas. 

For most people, it’s easier to understand what “folding” is by watching someone actually fold ingredients together  or  having a more detailed description of how the process is carried out. 

7.    Define with history

A fantastic way to neutralize the boring nature of definitions is to pair them with something interesting – like trivia. Preserve your audience’s attention by sharing the history of a word.  

This actually doesn’t have to require a great deal extra time on research either. When getting certified to be a copyeditor, I started using a physical dictionary for the first time since elementary school. Did you know a dictionary contains more than just definitions? Shocking, I know.

A good dictionary shares the etymology of words. Sharing a term’s origin can give it heightened meaning  and  allow for better engagement as a person has the opportunity to connect with it more deeply. 

As a former prosecutor, I find a fun example is the term “assassin” – i.e. a person who murders another with intent.  

The term assassin is derived from the Arabic word “hashshashin” meaning “hashish eater.” The present meaning came about during the Crusades and relates to the practices of a Muslim sect that would get high on hashish before killing Christian leaders. 

Et voilà! You go from boring definition to something people will remember to share at dinner parties.  

8.    Define by use or function

With technological advances, there are countless terms we use that people are aware of in passing, but don’t really understand in earnest. For terms like this, a great way to share a definition is by sharing the use or function of the term.

I can’t tell you how many times someone explained to me what “the cloud” is before I could claim to have even a rudimentary understanding of its true function. Anyone with me? And it wasn’t until someone described to me all the things that you could use a QR code for that I realized how  brilliant  they are,  cared  to scan them when I saw them, and even ventured into  using  them myself. 

So, instead of giving an IT definition of the cloud, QR codes, and CTR (click through rates) – or if you’re a social media guru how about reach, impressions, and interactions? – share the use or function of the term. 

By sharing the alternative use/function definition of a term you are sharing a greater depth of meaning that will, dare I say, be of better  use  to your audience. 

9.    Define with senses

Let’s change it up and start with an example….

Think about the day that your child graduated from high-school. The sense of anticipation, elation, and pride, mixed with the sadness and longing knowing it wouldn’t be long before they leave your little household for college. That’s “bittersweet.”

Think about holding a jar of banana peppers close to your face and body to open the tight lid. When you finally do, you catch a whiff of the pungent vinegar as it sprays in the air. The saliva starts to develop in your mouth even before you take your first bite into the flesh of that neon yellow, pickled specimen. That’s “tangy.”

These are examples of how powerful sensory appeal can be when defining a term. You can create an actual emotional or physical reaction in someone to help them understand what something really means. 

A TEDx talk that exemplifies this concept beautifully is by David JP Phillips called, “The Magical Science of Storytelling.”

During the course of this talk, Phillips defines different neurotransmitters by creating experiences through storytelling that generate and release those neurotransmitters in his audience members. 

By allowing his audience to personally experience the sensory nature of each of these chemicals, he holds their attention and builds connection. Furthermore, he doesn’t just teach them that “X is the chemical that makes people happy” or “Y is the chemical that makes people anxious.” Instead, he connects an  actual feeling  to the learning experience, which allows his audience members to recall each transmitter with a connection that goes deeper than verbal communication alone. 

10. Define with story

And we end with storytelling. If you’re an entrepreneur, you’re probably tired of people telling you how powerful storytelling can be – and I feel that. (I get sick of it too, and I’m a communication coach!) 

But the fact is, storytelling works. And thus, I must address it, however briefly.

The reason I mention storytelling on this list is not to give examples of how storytelling can make something more persuasive, memorable, and intriguing – and thus attention grabbing. (There are plenty of blogposts, books, and videos floating around illustrating this point.)

I include storytelling on this list because…

Storytelling is the  easiest medium  by which to translate what you have learned in steps 1-9 on this list into practice. So easy, in fact, that you would probably naturally move toward using story to employ these strategies without even thinking about it. 

But I encourage you –  think about it .

As a student of communication, use this opportunity to think about how pervasive storytelling is in our human experience.

Think about how much more compelling you can be by sharing a story with others.

Even better – think about how much more fun you have when you’re sharing a story or experience, rather than approaching your presentation purely as a means to deliver information.

It is true that as a communicator, your audience is important. But as a human, if you don’t feel moved to share your ideas, the communication stops before it starts.

Storytelling can be your means to capture your own attention and excitement while you create and share your work. It makes it personal. It allows others to relate to your unique personality. And it’s a bonus that your attention and excitement will likely transfer to your listeners. 

Let’s get back to our best man…

This poor guy. His reception speech could have gone exceptionally differently if only he knew some these strategies!

Instead of the Merriam-Webster definition, he could have defined marriage as:

• “The love you feel in this room as a result of this couple’s commitment, friendship, trust, and affection…that’s what makes a good marriage.” – definition by example
• “A marriage is two people building a new family.” – lay-speak
• “A marriage isn’t just a piece of paper…it’s not that complicated. It’s a choice. Today, two people chose to care for each other and build something magical.” – define by contrast + comparison
• After projecting an affectionate picture of the couple on a screen, he could have said, “ This  is marriage.” – define with graphic 
• “I still remember the night these two crazy kids met…” – define by story

All valid definitions of marriage…but with more heart, interest, and applicability to the speaker’s scenario.

It’s time to redefine your approach to definitions

You now have ten, non-boring ways to shed the mind-numbing nature of Merriam-Webster and breathe life back into the definitions of your next big speech or presentation.

Because seriously, with these attention-grabbing strategies in your speaking tool belt, why would you  ever risk giving a “best man buzz kill” kind of speech?

For more tips on how to improve clarity and regain control of your message as a public speaker, snag my free mini-course on verbal fillers! 

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