general cover letter sample doc

How to Create a General Cover Letter (With Examples and Tips)

In This Guide:

Template for general cover letter, 5 tips to create a master cover letter template, general cover letter examples: entry-level, creative, and career change, how to create a general cover letter: key insights.

You've decided that you're going to strike out in a new direction, hit up several job fairs, and find several new positions to apply for.

But you don't want to spend the time to create a new cover letter from scratch every time you apply.

This is where a general cover letter template can help you out.

Creating a general cover letter, also called a master cover letter, can allow you to minimize the time you take to write each cover letter for each individual job, while also allowing you to create a personalized cover letter which tells your story .

A master cover letter template is a multipurpose document which promotes all of your skills and work experience, while also pointing to major highlights from your resume.

In this article, we will touch on:

• What a  template for a general cover letter looks like.
• How to create a general cover letter without it becoming generic.
• What to do if a cover letter isn't required.
• Examples of different cover letter templates tailored to the needs of entry level, career-change, and creative job positions.

Want to save time by creating a custom general cover letter? Enhancv has over 500+ Cover letter examples updated for 2022 . Check it out, and you'll be able to find tips to create your own master cover letter.

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[your name]

[phone number]

[email address]

[hiring manager's name]

[hiring manager's position within the company]

[Company name]

[Company address]

Dear [Hiring manager's name]

I recently found the listing for [job position title] and I was excited to apply for the position because [company name] is a major player in the field. As I examined more about your company through your website, I learned that my skills and abilities make me a valuable asset to your company. I also feel like my personality and work style would allow me to fit seamlessly into the culture at your workplace.

Let's talk a bit more about why I feel like I'm the perfect candidate. The application for this position that I found on [name of place, i.e. company website, job board] states that the ideal candidate would have proficiency in [mention a unique skill or specilization that you have], which is also an area of expertise that I have gained experience in. I currently work at [name of current company], where I have significantly contributed to the overall organization of the company by [Skill or Task]. In fact, during this [Period of Time], I've worked with a team who has raised our [Relevant Goal] by [%]. This was a major key performance indicator for my team and me, and we significantly contributed to the overall goals of the company.

Over my career, I have prided myself on my ability to problem solve and adapt to any situation, as well as lead groups of team members to complete their goals. Given my track record with [skill], I've helped establish a culture of success at [Current Company].

Thank you for taking the time to read this cover letter. I'm really looking forward to learning more about the [Position name] role. If you need any more information from me on my end, please do not hesitate to reach out to me.

[Your Full Name]

If you want to create a master cover letter, one that you will use for multiple positions, then you should create a personalized document which can be easily altered to add new details which apply to the position.

The best cover letters are ones that showcase both the passion you have for the position, and the relevant skills that you bring to the table that make you the ideal candidate.

You can do this even when keeping 90% of the words the same.

Don’t believe me?

Here are some tips to keep in mind when crafting a master cover letter:

1. Minimize Work By Keeping Most of the Wording

The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

But how do you do this?

You can do this by creating spots within the document for personalization, like spaces where you can put in your hiring manager's name, the name of the company that you're applying for, as well as the position's name.

If you want to go one step further, skim over the company's vision and values, which you can easily find in a job description.

With an easy-to-follow, plug-and-play cover letter for multiple jobs, you can cut the work down from almost a half an hour to several minutes.

This way, you can crank out several cover letters for different job applications.

2. Show That You've Read the Job Description

Cover letters and resumes are completely different animals.

Your resume is something that is entirely yours: your work experience , your unique skills , and your education.

But your cover letter is for someone else to read.

Essentially, a resume is a one-way street, but a cover letter is an intersection of ideas and personalities.

Show the hiring manager you care within the first paragraph by learning a bit about the company, either through:

• Their website
• Their executive's social media posts
• Promotional material
• Through people that you know who work for them

According to the Harvard Business Review , it's important to do your research before applying for a position. You can glean information about the culture and values of the company, just by looking through the company's website.

More often than not, you can find a lot of information about the company in the job application. You may be able to find the mission statement of the company.

And please, whatever you do, try to find the name of the hiring manager. Try to avoid using the generic, "Dear hiring manager," salutation at the start of your cover letter.

3. Quantify Your Accomplishments

When creating a general cover letter, try to include accomplishments that you can quantify. This isn't always easy to do.

But if you look at your experience with the last company you worked for, what were the exceptional milestones throughout your time.

Did you help contribute to a major financial goal at your company?

For example, if you were on the sales team when you reached a profit increase of 7% for the first quarter of 2020, share about that. You played a role in that achievement, so mention your part.

You can also tie back into a specific skill that helped you lead to a key performance indicator.

Maybe you played an important role with updating the communications of your team by introducing them to a messaging program to help collaboration in the workplace.

You can point out the number of people who adopted using the platform, and show how productivity increased as a result of it.

4. It's Not Always about You

A cover letter is a place to brag about yourself, specifically about the skills and achievements that have led to your success.

However, mentioning your role within a team can show a hiring manager you are a team player, one that loves to collaborate and be involved in projects.

You can also mention your current manager, and the role that they have played in your life.

5.What To Do If A Cover Letter Is Optional

For some jobs that you apply to, cover letters will be optional.

One bit of advice: sending a generic, basic cover letter can hurt your chances of getting the job.

Instead, either send a more personalized cover letter, like a master cover letter, which is personalized to the business that you're applying for, or don't send one at all.

Entry-Level Cover Letter Sample

Dear Hiring Manager,

I am applying for the position of Drug Research Specialist (Entry Level) that I came across at PANDA Corp. I believe that my academic experience matches your requirements.

During my studies, I have gained experience in the field of medicine and pharmaceuticals. Moreover, during my master’s program, I’ve completed my diploma in Pharmaceutical Research, which helped me in better understanding the processes and best practices in drug development.

Additionally, under the ImunoHelp program, I have undergone various professional and self-development training. Each training permanently added to my skill set.

Having spent the last seven years of my life outside the United States, my home country has made me multicultural. My vibrant experience traveling and studying at different institutions, in UAE, USA, Portugal, and France have undoubtedly contributed to my open-mindedness, creativity, and adaptability, as well as working in a diverse and multilingual team.

I’m excited to have the opportunity to discuss how my skills can help your company grow. I’m available for an interview at your convenience.

Anna Kendrick

If you choose to build your general cover letter off of the one listed above, your hiring manager will take one look at it, and hope that another organization hasn't snatched you up yet.

Work experience isn't the only thing that a hiring manager is looking for. Even if you have minimal work experience, you can always highlight your area of studies and why it was effective in gaining skills.

Creative Cover Letter Sample

Dear Mr. John,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity, and works of marginalized communities and underrepresented women of color.

I was excited to see the Publicity and Digital Marketing position at ACME Inc. because it fits well with my PR and communications experience and skills in gender advocacy, social issues, and political science.

With 4 years of experience in social media management and public relations for SaaS companies, here is what I can offer specifically to ACME Inc.:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage. As the previous communications lead of a gender advocacy center, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels.

I can analyze and harness social media analytics to reach demographics most likely to resonate with the ideal ACME customer.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills, and precise communication skills.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing position at ACME Inc.

Jack Austin

When you check out the example above, you see someone who is excited about the position, and has learned a little about the company to which they're applying.

Give concrete, authentic examples of why you want to be a part of their team because these examples help bolster your credibility.

If you are a social media expert, and you really enjoy the advocacy programs at a company, you can use it as an example of how you are passionate about driving views to the site.

Career Change Cover Letter Sample

My name is Nicholas and for the past 5 years, I’ve been the general manager for Coffi&Biscuits where I managed to increase the YoY revenue of the shop 10x in the past three years.

I was excited to see the Business Development Manager position for Bootstrap IO, as it is a career change that I’m looking forward to making.

Managing a team of 15 taught me a lot about budgeting, planning, and organizing the workload. I can help you with expanding your team in the next quarter and reach your goal of launching your new product across the United States.

I’d love to jump on a Zoom meeting with you to further discuss joining the team. I’m available at your disposal.

Nicholas Costa

When writing a cover letter, like the example above, always explain to the hiring manager how hiring you will help their company.

If you can show a hiring manager through practical examples that you're willing to jump on board the team, and lead them toward success, then you're going to get an interview.

• A properly crafted simple cover letter can save you time, while also sharing your story.
• Try to keep most of the words you use for each cover letter by creating spaces for personalization
• Show that you've read the job description and know a little bit about the company in the first paragraph of your cover letter.
• Quantify your accomplishments
• Share credit when credit is due.If you're interested in crafting a customizable, easy-to-use general cover letter, then Enhancv's Cover Letter Builder is the tool that you need. When using the CL Building you can receive feedback on your cover letter and craft custom cover letters for each position that you're applying to.

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Land the job with cover letter templates

Show hiring managers why you're the perfect job candidate with professional, customizable cover letter templates. find the perfect cover letter template for any industry or career path..

Download free cover letter templates

Stand out from other job applicants with free, professional cover letter templates. Cover letters are a perfect complement to your resume and provide an effective opportunity to show your personality and enthusiasm for a position. Focus on writing a compelling cover letter and let a professionally designed template do the rest.

These free cover letter templates are perfect for any stage of your career, whether you're looking to land an internship or your dream job. If you're applying for a corporate position, you may want to opt for a simple cover letter template. There are a variety of other cover letter designs available, from basic cover letter templates to creative cover letter templates.

Each of these cover letter templates is customizable in Word , so you can add your own text, change design elements, and more. Print out your cover letter or download it for free to use for online job applications. Once you've customized the perfect cover letter, explore resume templates that will match your cover letter design, or download free business cards for your next networking event.

Explore 40+ cover letter examples for job seekers in different professions

Here are some free cover letter samples to help you get started. You can also use our cover letter builder and expert guides to create a beautiful cover letter in minutes. We also have a library of cover letter templates if you need more help.

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Software & IT

What Should Be Included in a Cover Letter?

Writing a cover letter becomes simple once you realize that it’s actually a structured document that has a clear format and distinct sections. All our cover letter examples follow this format, so let’s see what it should look like.

#1. Your Contact Details

Your contact details should go in the header of your cover letter . You should add your name and job title, along with your phone number and professional email address. Optionally, you can include your location, a link to your LinkedIn profile, a personal website, a portfolio, etc.

#2. Hiring Manager’s Contact Details

You should make an effort to find out who the hiring manager is and address them personally in your cover letter . That way, you’ll make a strong connection right off the bat and personalize the document for maximum effect.

#3. Body of the Cover Letter

The main portion of your cover letter should be 3–5 paragraphs long and structured as follows:

The opening paragraph should grab the reader’s attention with a couple of your most prominent accomplishments.

The middle section should contain more information on your role-related skills and achievements and help you show what makes you perfect for the job.

The final paragraph should feature a call to action and a formal closing.

Job-Winning Cover Letter Checklist

Should you send a cover letter with your resume.

A cover letter is supplementary to your resume and has the purpose of expanding on your skills and accomplishments, further portraying you as a dedicated and capable candidate . It’s usually an optional document, with some instances of employers making it necessary and others not accepting it at all during the application process.

Regardless, there are many good reasons to submit one , which is why you should always make an effort to do so when you have the chance. Let’s see what those reasons are:

By writing and submitting an additional document along with your resume, you instantly show that you’re willing to go the extra mile to get the job .

You get to show skills and achievements that didn’t fit your resume.

You can create a personal connection with hiring managers by addressing them correctly and including a call to action.

Cover Letter Examples FAQ

#1. what should a cover letter look like.

A cover letter should be an easy-to-read document with a simple layout . It should start with your name, job title, and contact details, and also contain the hiring manager’s personal details. Lastly, you should have a body of text consisting of 3–5 paragraphs.

#2. How do I write a simple cover letter?

To write a simple and effective cover letter, you should follow a proven formula . The best way to do it is to grab the reader’s attention with a couple of your prominent achievements in the first paragraph and use the following few paragraphs to explain what makes you perfect for the job in more detail. Finally, you should include a call to action and a formal closing.

#3. Should I use a cover letter template?

You should use a cover letter template if it’s your first time writing one or you’re not sure what it should look like. A template will ensure you’ve created a professional document and included everything it needs to contain. Even if you’re a cover letter expert, a template can help you save a lot of time .

#4. Who created these cover letter examples?

All of our cover letter examples were created by HR professionals , which is why they are of the highest quality and up to industry standards. More precisely, every cover letter example is developed by a tailored cross-functional team consisting of recruiters, hiring managers, and specialists from the industry .

#5. What is a good first sentence for a cover letter?

The very first sentence of your cover letter should be a simple but incredibly important formal greeting where you address the hiring manager by name . “Dear [hiring manager’s name],” is more than enough. If you can’t find their name, you can use a universal opening, such as “Dear Hiring Manager” or “Dear [company name] Hiring Team.”

#6. Can a cover letter help you land a job?

A cover letter can be the deciding factor between landing an interview and having your resume discarded by the hiring manager. Whether you decide to use one of our cover letter examples or write a cover letter from scratch, you should make an effort to submit one with your resume.

#7. Should I write a different cover letter for each job I apply to?

You should always write a position-specific cover letter that matches your resume for each new job that you’re applying to. Hiring managers will likely appreciate that you’ve gone the extra mile to address them by name, research their company, show strong interest in the specific position, and highlight your key strengths that can set you apart from the competition.

#8. How long should a cover letter be?

Ideally, a cover letter should be a one-page document with a body of text consisting of 3–5 paragraphs. You want it to be brief and concise and demonstrate your competence in 250 to 400 words .

#9. How to format a cover letter?

You should format your cover letter so that it fits on one page and contains all the necessary information. You should use a professional font that is easy to read, include spacious margins of at least 1-inch on all sides, and utilize white space between sections and paragraphs to make the letter readable and presentable. Put your name and contact details in the header, continue by adding the hiring manager’s personal information, and then write a body letter.

Create your cover letter once, use it everywhere

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

Image Source

The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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Cover Letter Template

While a resume provides details to show you CAN do the work, a cover letter shows you WANT to do the work. Cover letters are used to introduce you to the prospective employer, highlight the most important details about you, and if well written, entice the reader to seriously review your resume. Continue reading below to learn how to write a cover letter, see examples of cover letters and to download a free cover letter template .

Resume Cover Letter Template

Other Versions

Description.

Looking for a change in employment? Use this free resume cover letter template to help you get started. Looking for help on Resumes? Check out our tips and templates for resumes .

Author : Brent Weight and Jon Wittwer

License : Limited Use

Cover Letter Objectives

Before writing a cover letter, make sure you have a clear understanding of the goals or objectives for the letter. These objectives include:

• Introduce yourself and your resume
• Explain your experience in more detail by providing pertinent stories or experiences
• Provide a sample of your written communication
• Hook the reader so they will want to read your resume

Personalize Your Cover Letter

Cover letters should be personalized as much as possible. Never send out the same cover letter twice. It may require you to do some research and to reach out to your network to make connections and introductions. Here are some things to include.

• Make sure you tailor your letter to a specific individual and greet them by name.
• If you don't have a name, then consider skipping the generic salutation.
• Try to include details specific to the company or the position.
• Provide a reference about how you heard about the job. This may include the date of the newspaper post or the online job reference number.
• If you have had prior contact with the recipient, remind them of it in the introduction.
• Be sure to mention any third parties that are recommending you or referring you for the position.
• Consider listing the job you are applying for in a subject line.

The main body of the cover letter should have appropriate content. Don't use it to simply recreate your resume. Pick 3 or 4 key traits, skills or attributes you really want to highlight and focus on those. Consider picking traits that may be most appropriate based on the job listing. Use experiences, stories and results to demonstrate your use or possession of the traits or attributes.

Make sure you end with a strong closing that is short and to the point. The time for details and stories has passed. Consider inviting them to read your resume and include a request for a response or an interview. You may decide to keep the ball in your court and simply inform them you will follow up with a phone call. And be considerate and thank them for their time.

Additional Cover Letter Writing Tips

• Use a formal business letter structure - You are writing a letter, not a memo or email. Use a formal business letter template .
• Avoid bad grammar and spelling. - Poorly written and edited letters can kill your chances before they even look at your resume. Consider hiring a professional to edit your cover letter.
• Don't sound desperate - Avoid sounding desperate by avoiding phrases such as "I really need this job" or "I hope you pick me".
• Use formatting wisely - Use formatting such as bullets, italics, bold and font changes to draw attention to key items and to increase readability.
• Avoid anything negative - Honesty about issues or special circumstances you face is important, but you don't have to mention it in your cover letter. Use interviews to provide these details.
• Keep it short - Your letter should highlight and demonstrate, not bore and wander. Keep to the main points and be succinct.
• Don't mess up in the delivery - Make sure your letter looks correct when printed. Consider using nicer paper for actual letters. When sending electronically, send it as a PDF since almost everyone has software to read a PDF file.
• Avoid uncommon language - Avoid terms that are specific to past employers and not used my most people. This would include acronyms and company jargon.

Use AI To Help Write a Resume Cover Letter

There are multiple generative AI tools that can help you come up with a draft for a letter. For example, using the Bing AI Chat or ChatGPT, you could use some of these prompts:

• Create a cover letter for this job posting. [Paste job listing here]
• Create a cover letter for a job as a tie fighter pilot in the empire.

BONUS! If you have a ChatGPT Plus account, check out our Letter Writing AI .

Sample Cover Letters

Sample cover letter for recent graduate.

Bill Stevenson 123 Anywhere Street Somewhereville, Best State 88889

Mr. Ryan Francom IT Manager XYZ Aviation Company 456 Somewhere Road Best Town, Best State 88888

Dear Mr. Francom,

In May, I will graduate from Tech University with a Master's of Science in Aeronautical Engineering. I am seeking to pursue my life long goal of becoming an aeronautical engineer for a world-class aviation company. Let me briefly highlight the skills, values and passion I will bring to XYZ Aviation Company.

• Lifelong passion for all things aeronautical including receiving my pilot's license at the age of 15.
• Solid understanding of aeronautical design processes and procedures gained at ABC Corp as a Level 1 engineer.
• Ability to work with others on interdisciplinary design teams in order to meet goals and complete projects on time.
• An aptitude for defining problems and identifying creative solutions while building consensus between all affected parties.
• A hardworking and self-directed work ethic with a dedication to detail.

An interview to further review your needs and my skills would be mutually beneficial. Next week I will contact you to schedule an interview. I look forward to talking to you soon.

Bill Stevenson

Example Cover Letter

Nancy Thompson 123 Anywhere Street Somewhereville, Best State 88889

Ms. Emily Smith HR Manager XYZ Company 456 Somewhere Road Best Town, Best State 88888

Dear Ms. Smith,

Bob Jones, your IT director, suggested that I contact you regarding the recently listed Sales Director position. I would love to be an integral part of your leadership team and contribute my proven management skills, efficiency and productivity to your corporate goals.

Highlights of my 20 year career include

• Over 10 years of experience managing direct sales staff with 20 years of marketing and sales experience.
• Creation and implementation of a direct sales program with annual sales reaching $50 million in less than 4 years.
• Deadlines met on time and in budget with a willingness to work with others to accomplish corporate tasks.
• Led the successful acquisition and merger of ACME Companies catalog sales division with ABC Companies sales division.

I am confident my qualifications will allow me to add significant value to your company as the Sales Director. I will call you directly to schedule an appropriate time for us to speak about the challenges and opportunities your company faces and how I can contribute to your company's future growth and success. Thank you in advance for your time.

Nancy Thompson

More Resume Cover Letter Templates

There are some sample cover letters in the Microsoft Office template gallery, under the category Letters . You can also find templates by opening Microsoft Word, going to File > New, and searching for "resume cover letter." Below are examples of some of the letters you can find this way:

• Resume Cover Letter to Use When Referred by a Colleague
• Cover Letter for an Entry-Level Resume
• Cover Letter in Response to Advertisement
• ... for a Temporary Position
• ... Announcing Your Job Search
• ... for a Functional Resume
• ... with Salary Requirements
• ... for Unsolicited Resume

Additional Resources

Below are some additional resources to help you write a great cover letter for your resume. They contain additional writing guidelines and tips.

• What is a Cover Letter? at purdue.edu - A down-and-dirty guide to writing cover letters.
• 6 Secrets to Writing a Great Cover Letter at forbes.com - Some extra tips
• Cover Letter Tips (PDF) at michigan.gov - Basic cover letter structure and tips with additional examples.
• Cover Letter Writing at northwestern.edu

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FREE 50+ General Cover Letter Samples in MS Word | Google Docs | Pages | PDF

When applying for a job, prospective employees typically include a cover letter alongside their resume in the application package. Your cover letter provides additional information about your previous work experiences and allows you to articulate why you would be an excellent choice for the position. Even if the job you’re applying for doesn’t require a cover letter, sending one along with your job application can impress the hiring general manager and increase the likelihood that they will call you in for an interview.

General Cover Letter Sample

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A general cover letter, also known as a generic cover letter, is a document that can be used for any purpose and is universal. This type of cover letter is very helpful when you are applying for numerous positions at once or attending a job fair. A strong general cover letter summarizes the most important aspects of your CV and draws attention to the abilities and experiences that are most relevant to the position you are applying for.

A standard cover letter is one page long and provides a concise profile summary of your professional history as well as the reasons why you are qualified for the position being applied for. These are the stages that should be included in a successful cover letter for any purpose.

The date, your contact information, and the recipient’s contact information should all be at the beginning of the letter. Include your postal address, email address, and phone number with the appropriate area code and country code. Include a link to your online professional profile if you feel comfortable doing so.

If you are able to do so, find out the name of the person who is in charge of hiring new employees and address your cover letter to that individual. Even if the letter is intended for everyone, addressing it to a particular individual demonstrates that you have paid attention to detail and are considerate of the recipient.

The majority of your cover letter should be devoted to detailing your previous experiences and accomplishments. Include details on the abilities you have acquired on the job in addition to the key successes you have accomplished. Extend the material presented in your CV into two or three paragraphs, and incorporate particular examples whenever possible.

Discuss the reasons why you would be an asset to the company rather than the reasons why you want the job. Explain in a few sentences why you have decided to switch careers. Talk about what motivates you and your willingness to work, and highlight abilities that are relevant to the position you’re applying for.

There are primarily three categories of cover letters, and they are as follows: application cover letters, prospecting cover letters, and networking cover letters.

Your employment application should always include a cover letter, which should not be longer than one page.

The sender’s address, the date, the address of the recipient, the subject, the salutation, the body of the letter, a complimentary closing, and, finally, the signer’s name and signature should all be included in a formal letter.

The hiring manager receives additional information about how your skill set aligns with the role, what you can bring to the team, and why you want the position from the general cover letter that you send along with your resume. It is also possible for the recruiter and hiring manager to gain a better understanding of your qualifications for the position through the use of cover letters.

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15+ General Cover Letter Templates – Free Sample, Example, Format Download!

A general cover letter template is a document that accompanies job application letters. Job adverts usually attract large numbers of applicants, most of who may not bother with Job Cover Letter Templates . But a general cover letter gives the prospective employer an overview of an applicant’s professional, academic and working background. It also informs the employer that a CV has been attached, before laying out a summary of the applicant’s professional skills that make them suitable for the advertised post. Download the following Cover Letter Templates from the internet and edit them accordingly. Remember, no cover letter, no feedback from your prospective employer.

Media Resume Cover Letter Template

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Fashion Designer Resume Cover Letter Template

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General Latex Cover Letter Example PDF Template Free Download

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General Teaching Job Cover Letter Example Word Template Free Download

Nursing Job General Cover Letter Free PDF Format Download

Retail Job General Cover Letter Sample PDF Template Free Download

Administrative Medical Assistant General Cover Letter Word Format Free Download

Sample Marketing Manager General Cover Letter PDF Free Download

General Resume Cover Letter Exampl PDF Template Free Download

General Cover Letter for Internship Word Format Free Download

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Customer Service Representative General Cover Letter Word Format Free Download

General Cover Letter for Engineering Example PDF Template Download

General Manager Cover Letter Sample Word Template Free Download

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Free Cover Letter Google Docs Templates

To secure your ideal job position, utilize our collection of Free Google Docs Cover Letter Templates. Create an engaging covering letter using our expertly designed templates! Our collection offers a variety of options, from basic to Harvard-style formats. Moreover, they are suitable for different industries such as teaching, nursing, or internships. Accessible through Google Docs, these templates are user-friendly as well as customizable, ensuring you make a lasting impression on potential employers.

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Ready to boost your career? Download our free Google Docs cover letter template and craft compelling narratives that grab attention. Start your journey to success today!

Don’t let a poorly crafted cover letter hold you back. Download our Basic Cover Letter Free Google Docs Template today and start impressing employers with your professionalism and attention to detail.

Say goodbye to cover letter woes! Our Google Docs template ensures your job application stands out, making you the ideal candidate. Your dream job awaits – make a lasting impression!

Make your job search easier with our free Best Cover Letter Google Docs template. Professionally formatted and easy to set up, it’s the perfect tool for career success.

Unlock your full career potential with our Job Application Cover Letter Free Google Docs Template. Create a polished, persuasive cover letter that paves the way to lasting success!

Unlock doors to career success with our Professional Cover Letter Free Google Docs Template. Tailor your letter effortlessly to make your application stand out and leave a lasting mark.

Don’t miss the opportunity to express yourself professionally. Download our free Google Docs cover letter template for Harvard and create a compelling, attention-grabbing job application.

Write a standout cover letter with our Google Docs template. Showcase your teaching journey and unique strengths – download now and take the first step towards your dream job!

Simplify your internship application with our free Google Docs cover letter template. Download now to ensure your application exudes professionalism and refinement!

Propel your job application to success with our Cover Letter template for Google Docs. Craft a letter that not only showcases your skills but also makes a memorable impression on potential employers.

Embrace efficiency without sacrificing elegance. Our Simple Cover Letter Free Google Docs Template offers a seamless experience for crafting standout applications. Download now for free!

Forge meaningful connections with employers using our personalized Google Docs template for resume cover letters. Stand out by sharing your authentic story, experience, and qualifications.

Whether you’re a seasoned professional or just starting your career journey, our free templates provide the perfect framework for a standout job application. So say goodbye to the stress of formatting and let our best-in-class templates streamline your job search process. Embark on the path to your next career milestone by downloading the free cover letter templates for Google Docs that aligns best with your needs today!

Are these cover letters appropriate for different professions?

Yes, our templates cater to a wide range of professions, including teaching, nursing, and various other fields. We provide a diverse range of free templates , from basic layouts to more sophisticated Harvard-style formats.

Can I personalize the templates to suit my requirements using different devices?

Sure! Our letters can be personalized entirely to align with your preferences and fulfill the precise demands of your job. Moreover, you can use these templates on any device with access to Google Docs , including computers, smartphones, and tablets.

Create your Europass CV

The Europass CV builder makes it easy to create your CV online. You can use it to apply for a job, education or training opportunities as well as volunteering.

The best-known CV format in Europe

The Europass CV is one of the best-known CV formats in Europe. It is easy-to-use and familiar to employers and education institutions.

You will first have to create your Europass profile with information on your education, training, work experience and skills. After you complete your Europass profile, you can create as many CVs as you want with just a few clicks. Just select which information you want to include, pick your favourite design and Europass will do the rest. 

You can create, store and share CVs in 31 languages . You can download your Europass CV, store it in your Europass Library share it with employers, with  EURES  or other job boards.

How to create a good CV

Remember that your CV is your first opportunity to communicate your skills and experiences to a future employer. It is a snapshot of who you are, your skills, your educational background, work experiences and other achievements.

Present your experience clearly

Highlight examples of your skills and experiences matching the job you are applying for. Pay close attention to the details published in the vacancy notice.

Tailor your CV

Make sure you update the ‘About Me’ section to highlight why you are the best person for the job. Do not include a full detailed history. Focus on facts and main points that match the job you have in mind.

Make it readable

Make sure your CV is easy to read. Use clear and simple language.  Use strong verbs (e.g. ‘managed’, ‘developed’, ‘increased’).

Use reverse chronological order

Always list the most recent experience on the top followed by previous ones. In case of long gaps in working or learning, include an explanation.

Polish and fine-tune

Check for spelling and grammar mistakes, provide a professional e-mail address, and add a professional photograph of yourself.

Your Europass profile

Your Europass profile is the place to keep a record of all your skills, qualifications and experiences. If you keep your Europass profile up-to-date then you will always have all the information you need to create tailored CVs and job applications quickly.

Good luck with your applications!

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Eures the european job mobility portal, working abroad in other eu countries, education and training in other eu countries, you may be interested to read.

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