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How to Give a Webinar Presentation

• Dorie Clark

Strategies to make the experience less awkward for you — and your audience.

Presenting in a webinar — when you often don’t have access to visual cues about how the audience is responding — can sometimes feel disconcerting or awkward. Here are a few strategies to improve the experience for you and your audience. First, make use of the camera. Many professionals don’t like looking at themselves on camera, but that’s not a valid excuse when you consider how much more engaged listeners are when watching a real person talk to them. Next, an important corollary point: If you’re using the camera, you have to be mindful of visual aesthetics. Specifically, adjust your camera so that it’s giving a straight-on view of your face, and test out how your chosen backdrop appears to participants. It’s also a good idea to rehearse the mechanics of the webinar software you’re using. And finally, decide in advance how you’ll handle audience participation.

As more and more companies cultivate a global workforce and international client base, it’s increasingly necessary to present remotely. For years, teleconferencing was the best option, but in the past five years internet speeds and web conferencing technologies have become sufficiently robust to support a shift to live video streaming. But presenting in a webinar — when you often don’t have access to visual cues about how the audience is responding — can sometimes feel disconcerting or awkward.

• Dorie Clark is a marketing strategist and keynote speaker who teaches at Duke University’s Fuqua School of Business and has been named one of the Top 50 business thinkers in the world by Thinkers50. Her latest book is The Long Game: How to Be a Long-Term Thinker in a Short-Term World (HBR Press, 2021) and you can receive her free Long Game strategic thinking self-assessment .

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Webinars 101: how to create a webinar, share this article.

Welcome to the dynamic world of webinars, where 73% of B2B marketers and sales leaders have found their goldmine for generating high-quality leads. If you’re aiming to connect, educate, or inspire from any corner of the globe, you’ve hit the jackpot. In this guide, we cut through the complexities of webinar creation, offering you top-notch insights to craft your successful online event.

From pinpointing the ideal topic that sparks curiosity to leveraging the powerhouse of tools like Thinkific for your webinar courses, we’ve got your back. Dive into the nitty-gritty of engaging content , nail your technical setup, and discover the art of keeping your audience hooked. And when the curtain falls, we’ll show you how to keep the applause going with savvy post-webinar strategies.

Are you ready to boost your digital presence and create the best webinar for your audience? Let’s turn that virtual stage into your playground!

Skip ahead:

What is a webinar?

Planning your webinar, preparing your webinar content, selecting the right tools and software, promoting your webinar, hosting and delivering your webinar, post-webinar activities.

A webinar is an online event that connects individuals with viewers across the globe. Imagine an online stage where the world is your audience. That’s a webinar for you — a digital bridge connecting you with viewers globally — a virtual event that promotes connectivity and collaboration without borders. 

Picture real-time chats, presentations zipping through the internet, and interactive discussions. Webinars are your go-to for everything from snappy workshops and enlightening lectures to dazzling product demos, catering to an array of fields like education, marketing, and business training.

Benefits of hosting webinars

Let’s explore why hosting your first webinar can be your best bet for lead generation, expanding your reach, and much more:

• Expert positioning: A webinar positions you as an expert in your field, enhancing credibility and trust with your audience. It’s a platform to showcase your in-depth knowledge and address pain points directly, making your brand synonymous with solutions and expertise.
• Lead generation powerhouse: Webinars are fantastic for lead generation. By offering high-quality content that resonates with your target audience, you attract potential clients who are genuinely interested in what you have to offer.
• Global reach: The digital nature of webinars breaks down geographical barriers, allowing you to reach a global audience. By considering different time zones, you can schedule your live event to maximize attendance from around the world.
• Building personal connections: Live webinars provide an opportunity for real-time interaction, helping you build personal connections with your audience. This interaction fosters a sense of community and loyalty towards your brand.
• Flexibility and convenience: Webinars offer the host and the attendees flexibility. They can be accessed from anywhere, making it convenient for a broader audience to join in without the need for travel.
• Content repurposing: The content from your webinar can be repurposed in various formats like blogs, social media posts, and email campaigns, extending its value beyond the live event.
• Immediate feedback and insights: Hosting a live event gives you the advantage of immediate feedback. You can gauge audience reactions, gather insights, and understand the effectiveness of your content on the spot.
• Cost-effective marketing: Compared to in-person events, webinars are a more cost-effective way to reach out and engage with your target audience, reducing expenses on venues, logistics, and more.

Incorporating webinars into your marketing strategy can significantly boost your brand’s visibility, authority, and lead-generation efforts. They are an effective tool for addressing your audience’s pain points while positioning your first webinar as the best solution they’ve encountered.

Types of webinars

There are several types of webinars, each serving different purposes:

• Zoom webinars: The crowd-pleasers, known for user-friendliness and peppy interaction. They’re perfect for live chit-chats, engaging polls, and breakout brainstorming sessions.
• Webinar presentations: The structured, often pre-recorded type, delivering your content with crystal clarity. Ideal for educational nuggets, sleek product demos, and in-depth lectures.
• Webinar courses: Like a series of educational episodes, these webinars unfold over multiple sessions, diving deep into topics, complete with bonus materials like readings and assignments.

Ready to jump onto the webinar bandwagon? Let’s unwrap the planning essentials. Picture your webinar as a masterpiece, blending your know-how with your audience’s curiosity.

Choosing a topic

When picking a topic for your webinar, it’s essential to balance what you’re passionate about and what sparks interest in your audience. Here’s how to nail it:

• Trendy and relevant: Pick a specific topic that’s buzzing right now. A webinar on emerging technologies like AI could draw a crowd if you’re in tech.
• Passion meets demand: Choose a subject you love that also has a strong audience interest. If you’re into fitness, a webinar like “5 Home Workouts to Transform Your Fitness Routine” could be a hit.
• Unique perspective: Offer something different. If you’re a cooking expert, instead of a generic cooking class, how about “Cooking Gourmet Meals in 30 Minutes”?

Target audience

Knowing your audience is key to a successful webinar. Here’s what to consider:

• Who are they?: Figure out their age, job, and interests. If your webinar is about advanced photography techniques, you’ll likely target professional photographers or serious hobbyists.
• Customize your content: Tailor your webinar topic to fit your audience’s expertise level. Beginners in digital marketing? A “Basics of SEO: Getting Started” webinar would be ideal.

Setting goals and objectives

Clear goals are crucial for a successful webinar. Keep them specific, measurable, and aligned with what you’re all about:

• What’s your aim?: Clearly define whether you want to educate, generate leads , or sell something. If lead generation is your goal, aim to capture a certain number of email addresses.
• Reflect your brand: Make sure your webinar embodies what your brand stands for. If your brand is about simplicity, your webinar should, too.
• Measurable outcomes: Set goals you can track. Want to educate? A quick quiz at the end can measure how much your audience learned.
• Efficient planning: Save time with a solid plan. Cover everything from prep to how you’ll promote the webinar , conducting the webinar, and the follow-up process. For on-demand webinars, consider the timing of their release for the best impact.

With a well-chosen topic, a clear understanding of your audience, and defined goals, you’re all set to create a webinar that engages and drives your brand’s message home.

Crafting the content for your webinar is where you get to blend creativity with strategy, ensuring every element aligns perfectly to deliver an effective webinar. Let’s dive into how to make your content engaging, structured, and visually appealing.

Creating engaging content

Your content is what will inspire, educate, and empower your webinar attendees to come back for more. Here’s what to keep in mind when creating your content :

• Dynamic interaction: Transform your webinar from a standard presentation to an interactive experience. Incorporate live polls to engage your audience, spark discussions with Q&A sessions, and include interactive exercises encouraging active participation.
• Clarity and relevance: Ensure every piece of content is clear, concise, and relevant to your subject matter. Your audience’s time is precious, so make every minute informative and engaging.
• Storytelling and examples: Use storytelling techniques to make your content relatable and memorable. Bring in real-world examples to illustrate your points, making complex ideas easier to grasp and more tangible.
• Guest speakers: Inviting guest speakers can add a fresh perspective to your webinar. Choose experts who can contribute valuable insights and experiences related to your topic, enriching the overall content.
• Step-by-step guidance: If your webinar is instructional, provide step-by-step explanations. This approach is particularly effective in digital marketing webinars where practical, actionable advice is crucial.

Structuring your presentation

Your presentation structure is the skeleton that holds your webinar together. Be sure it includes the following:

• Personal introduction: Start with a warm, personal introduction that establishes a connection with your audience. This sets the tone for the rest of the webinar.
• Logical flow: Organize your content in a logical sequence. Break it down into digestible segments, each focusing on a specific aspect of your webinar’s subject matter.
• Interactive segments: Intersperse your presentation with interactive elements. This can include live Q&A sessions, polls, or short discussion breaks, keeping the audience engaged throughout.
• Powerful conclusion: End your presentation with a strong conclusion. Summarize key takeaways and leave your audience with a call to action (CTA), motivating them to apply what they’ve learned.

Visuals and media

In the visual arena, it’s all about complementing, not overwhelming. Here’s what to keep in mind:

• Relevant visuals: Select visuals that are directly related to your content. Each visual element should add value and enhance the understanding of your topic.
• High-quality media: Use high-resolution images and videos to maintain a professional standard. This reflects on the quality of your webinar.
• Balanced design: Avoid cluttering your slides with too many visuals. Aim for a clean, aesthetically pleasing design that captures attention without overwhelming your audience.
• Format consistency: Maintain consistency in your visual presentation. This includes using a cohesive color scheme, font style, and layout that aligns with your webinar format and brand image.

The tools and software you pick can be game-changers for your webinar. They’re the unseen heroes working behind the scenes to make your webinar a hit.

Zoom webinar setup

Zoom has become a go-to platform for webinars, offering a range of features to facilitate interactive and engaging sessions. Follow these steps:

• Sign Up/Login: Start with a Zoom account, and opt for a plan that suits your needs.
• Schedule your webinar: In the Zoom portal, select ‘Webinars’ and then ‘Schedule a Webinar.’ Fill in the details like date, time, and description.
• Customize settings: Choose options for registration, audio, video, and interactive features.
• Invitations: After setting up, use the provided link to invite attendees.
• Rehearse: Test your setup before the event to ensure everything runs smoothly.

Presentation tools

When it comes to crafting engaging presentations for your webinars, the tools you use can significantly influence the impact and clarity of your message. Here are some top tools to consider:

• PowerPoint: A pillar in the presentation world, PowerPoint offers a familiar, user-friendly interface with a vast array of templates and design options. It’s ideal for creating slide-based presentations that are both professional and visually appealing. With PowerPoint, you have the flexibility to incorporate various multimedia elements, create custom animations, and leverage its widespread compatibility.
• Prezi: For those seeking a more dynamic and visually engaging approach, Prezi is a standout choice. Unlike the traditional slide-based format, Prezi allows you to create non-linear presentations with a zoomable canvas, making it perfect for storytelling and keeping your audience engaged. Its unique presentation style emphasizes relationships between concepts and offers a memorable visual journey.
• Canva: Canva has gained popularity for its simplicity and stylish design capabilities. It’s a go-to for users seeking to create presentations quickly without sacrificing aesthetic appeal. With a vast library of templates, easy-to-use design features, and the ability to collaborate in real time, Canva is an excellent tool for those who prioritize ease of use and visual impact.

Course platforms

When it comes to hosting webinar courses , the platform you choose can greatly impact the success and reach of your program. Here’s a closer look at some top platforms:

Thinkific is a top choice for those seeking a comprehensive solution for creating, marketing, and selling online courses. Here’s what makes it stand out:

• Intuitive course builder: This feature is designed for ease of use, allowing anyone to create professional courses without needing technical skills. It’s a straightforward, user-friendly way to bring your course to life.
• Advanced customization: You have the freedom to customize the look and feel of your courses and landing pages , ensuring they align perfectly with your brand’s identity. This customization extends to course structure, design, and user experience.
• Diverse content types: Thinkific supports a variety of content types, including videos, quizzes, surveys, and downloadable resources. This flexibility allows you to cater to different learning styles and keep your content engaging.
• Marketing and sales tools: The platform comes equipped with an array of marketing tools, such as the ability to offer coupons, run email marketing campaigns, and set up affiliate programs. These features help in attracting and retaining students.
• Student engagement tools: You can create an interactive learning environment with forums and discussions. Certificates of completion add an extra incentive for students to complete the course.
• Detailed analytics: Monitor your course’s performance and student engagement with Thinkific’s analytics. These insights can help you fine-tune your content and teaching approach.
• Community and support: Join a thriving community of course creators where you can share experiences, ideas, and get inspiration.
• Secure hosting and data ownership: Your content is hosted securely and remains under your control, ensuring your data and intellectual property are protected.

Teachable is renowned for its user-friendly approach, making it ideal for those new to online course creation. Key features include:

• Easy content upload: The platform offers a drag-and-drop functionality, simplifying the process of building your course. It’s a great way to quickly get your content online without any hassle.
• Customizable landing pages: Create landing pages that attract and captivate students, with easy customization to fit your branding.
• Integrated payment options: Teachable simplifies the monetization process, allowing you to focus more on content creation and less on the technicalities of payment processing.

Kajabi provides a comprehensive all-in-one solution for course creators. Its standout features are:

• Robust course creation tools: Build and structure your course with a range of powerful tools. Kajabi gives you the flexibility to design your course exactly how you envision it.
• Marketing capabilities: With built-in tools for email marketing, landing pages, and sales funnels, Kajabi is not just a course platform but also a marketing powerhouse.
• Membership site creation: This feature allows for ongoing engagement and revenue, providing a space for your community to grow and interact beyond the course.

While Teachable and Kajabi offer excellent functionalities, Thinkific stands out with its blend of user-friendly course creation, extensive customization options, powerful marketing tools, and a supportive community. This makes Thinkific an ideal platform for creators looking to launch, market, and scale their webinar courses effectively.

Laying out the red carpet for your webinar registration means more than just spreading the word — it’s about creating a buzz that resonates with your potential audience. Here’s how to ensure your webinar is the talk of the town:

Marketing strategies

To maximize attendance, use these promotional strategies:

• Email marketing: Whether you’re preparing to launch a webinar for the first time or emailing attendees that have attended previous events, your webinar email flow should be enticing, empowering, and inspire readers to register. Craft compelling emails that entice readers with the promise of valuable insights. The subject line should grab attention, and the body of the email should succinctly convey the benefits of attending your webinar. Don’t stop at one — keep the momentum going with a series of reminder emails, stirring up anticipation as the webinar day approaches.
• Social media savvy: Harness the power of social media platforms to amplify your reach. LinkedIn is perfect for targeting professionals, X for snappy, attention-grabbing announcements, and Facebook for broader audience engagement. Customize your content for each platform, using graphics or video teasers to pique interest. Remember, your social media posts are not just notifications — they’re invitations to a can’t-miss event.
• Collaborative charm: Partnering with influencers or brands can catapult your webinar’s visibility. These collaborations open doors to new audiences and add a layer of credibility to your event. Choose partners whose audience aligns with your webinar’s theme and message, creating a synergy that benefits all parties involved.
• SEO-optimized landing page: Create a landing page that looks good and ranks well on search engines. Utilize SEO best practices to ensure your registration page appears in relevant searches. The content on this page should clearly articulate the value of your webinar, encouraging visitors to take the next step and register.

Registration process

For a smooth registration process:

• Keep it simple: Your registration form is the gateway to your webinar. Design it to be straightforward and user-friendly. Request only the essential information to minimize barriers to entry, making the sign-up process quick and effortless.
• Confirmation and reminders: Automation is key here. Set up an automated system to send out a confirmation email as soon as someone registers. Leading up to the webinar, schedule reminder emails. These can include a sneak peek of the slide deck, special messages from your guest speakers, or any last-minute information about the live stream, keeping your webinar fresh in the minds of your registrants.
• Crystal clear instructions: Clarity is crucial. Ensure your emails provide explicit instructions on how to access the webinar. If your webinar platform might be new to some attendees, consider including a simple ‘how-to-join’ guide or a link to a tutorial. This approach helps reduce any anxiety or confusion about attending the live event, especially for first-time webinar attendees.

By implementing these strategies, you set the stage for a successful webinar, filled with engaged attendees ready to absorb what you have to offer. Whether it’s your first webinar or one of many, these approaches ensure a smooth experience for your participants and a rewarding outcome for your efforts.

When it’s time to host your webinar, think of it as your moment to shine and connect. It’s about bringing all your preparation to life and creating a memorable experience for your audience. Here’s how to ensure your webinar is an event that resonates:

• Test your tech: Before the big day, do a trial run to ensure all your technical equipment is in tip-top shape. Check your internet connection, audio and video clarity, and familiarize yourself with the webinar software’s features. This will help avoid any technical hiccups during the live event. You can also use a moderator on the day of to ensure your tech is working, the conversation is flowing, and everyone is enjoying your webinar. 
• Create a welcoming environment: As you start your webinar, set a warm and engaging tone. A friendly introduction can put your audience at ease and build a connection right from the start.
• Engage and interact: Throughout the webinar, encourage participation. Use interactive features like polls, Q&A sessions, and chat functionalities. This keeps the audience involved and provides valuable feedback and insights.
• Deliver high-quality content: Ensure your content is well-researched, relevant, and presented in an engaging manner. Use your slide deck effectively to highlight key points and maintain audience interest.
• Manage time effectively: Be respectful of your attendees’ time. Start and end the webinar as scheduled, and keep each segment of your presentation concise yet informative.
• Provide value: Your attendees are there for a reason. Make sure they leave with new knowledge, insights, or skills. The content should address their needs and offer real solutions.
• Follow up post-webinar: After the webinar, send out a follow up email , share a recording of the session, or provide additional resources. This follow-up is an excellent opportunity to keep the conversation going and nurture your relationship with the attendees.

Hosting a successful webinar is about blending seamless technical execution with engaging content delivery. By focusing on these aspects, you can ensure your webinar not only imparts knowledge but also leaves a lasting positive impression on your attendees.

The work doesn’t stop when your webinar ends. Post-webinar activities are crucial for maximizing the impact of your session and setting the stage for future success.

• Collecting feedback: Gather those immediate reactions with post-webinar surveys and direct chats. It’s like having a backstage pass to your audience’s thoughts.
• Repurposing content: Turn your webinar into a content treasure chest. Share recordings, spin off blog posts, pepper your social media with highlights, and enrich your emails with webinar wisdom.
• Analyzing success: Measure your success by attendance rates, engagement levels, and feedback quality. It’s like taking a telescope to your webinar stars, helping you navigate better for the next one.
• Engage your attendees: Touch base with past attendees and offer value with content that will resonate. You can even use your webinars to promote your online courses and other helpful content. 

You now have a roadmap to creating and delivering a successful webinar. From planning and preparation to post-webinar activities, each step is crucial in crafting an engaging and impactful experience. 

Remember, the key to a great webinar lies in understanding your audience, delivering valuable content, and continuously improving. So, start creating your webinar today and unlock new opportunities for growth and engagement!

What equipment do I need to host a webinar?

To host a webinar effectively, you’ll need a few essential pieces of equipment:

• Computer: A reliable computer with sufficient processing power is crucial. It should be able to handle your webinar software smoothly.
• Microphone: Good audio quality is essential. Invest in a quality microphone that can clearly capture your voice without picking up too much background noise.
• Webcam: A good webcam is necessary for visual engagement. Ensure it provides clear, high-definition video.
• Stable internet connection: A consistent and high-speed internet connection is key to prevent buffering or connection issues.
• Headphones: To avoid audio feedback and enhance sound clarity, consider using headphones, especially if your webinar involves interactive components.

Are there any free webinar hosting options?

Yes, there are several free or low-cost options for hosting webinars:

• Zoom: Offers a free basic plan with a 40-minute time limit for group meetings.
• Google Meet: Free for users with a Google account and supports up to 100 participants.
• Skype: Suitable for smaller, more informal webinars.
• Cisco Webex: Has a free version with limited features.
• Jitsi Meet: An open-source platform that is completely free and doesn’t require an account.

How long should a webinar typically be?

The ideal length of a webinar varies based on its type and purpose:

• Educational webinars: Typically last between 45-60 minutes, with additional time for Q&A.
• Product demonstrations: Usually shorter, around 20-30 minutes.
• In-depth workshops or training: Can extend up to 90 minutes or longer, with breaks.

The key is to ensure that the duration aligns with the content’s depth and the audience’s attention span.

Can I charge for my webinar course?

Yes, you can charge for your webinar courses. When monetizing, consider the following:

• Value proposition: Ensure your course provides significant value and unique content that justifies the price.
• Market research: Understand what similar courses are charging and position your pricing competitively.
• Platform capabilities: Use platforms like Thinkific or Teachable that facilitate course monetization.
• Payment options: Provide multiple, secure payment options for accessibility.

How do I handle technical issues during a live webinar?

To manage technical issues during a live webinar:

• Pre-webinar testing: Conduct a thorough test of your equipment and software before going live.
• Backup plans: Have alternative options ready, like a backup microphone or a secondary internet connection.
• Quick fixes knowledge: Be familiar with common issues and know how to quickly solve them, such as restarting the software or checking audio settings.
• On-call support: If possible, have a technical support person available during the webinar.

What are the best practices for promoting a webinar on social media?

Effective strategies for promoting webinars on social media include:

• Teasers and countdowns: Generate excitement with teaser posts and countdowns leading up to the event.
• Engaging visuals: Use eye-catching graphics and videos to grab attention.
• Hashtags: Create a unique hashtag for your webinar for easy tracking and visibility.
• Influencer partnerships: Collaborate with influencers to expand your reach.
• Live snippets: Share live snippets or behind-the-scenes looks to engage your audience.

How can I improve audience engagement during my webinar?

To enhance audience engagement:

• Interactive polls and surveys: Use these tools to encourage participation and gather instant feedback.
• Q&A sessions: Allocate time for questions and encourage audience interaction.
• Engaging visuals: Use slides and visual aids to make your presentation more dynamic.
• Real-time chat: Utilize chat functionalities for instant engagement and feedback.
• Breakout rooms: If your platform allows, use breakout rooms for small group discussions.
• Storytelling: Incorporate stories and anecdotes to make your content more relatable and engaging.

Stephanie is a content marketing expert with a passion for connecting the dots of strategy and content. She has worked with industry leaders including HubSpot, Oracle, Travel + Leisure, and Forbes.

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20 Practical Presentation Tips for Successful Webinars

Presenting a webinar is far from a walk in the park. The success of any presentation hinges on its content. Undoubtedly, content forms the core of your story, but equally vital is the way you present that story. Consider that one uncle at family gatherings who always has jokes ready but struggles to deliver them with a punchline that resonates. While his jokes may not be terrible, his delivery might not be on point. This analogy holds for a webinar presentation .

A webinar involves both storytelling and visual content, akin to a performance. Picture yourself on a stage where you must captivate your audience's attention and draw them into your narrative. Presenting is often a novel and intimidating experience for many. Using a webcam or camera exposes you to audience feedback, and initial moments might feel awkward, making practice essential. 

Webinar presentation tips for presenters 

Now, the one thing you must practice is your delivery. While it might be tempting to "wing it," proper preparation can prevent time-wasting issues like rambling and not knowing what to say next. Ensuring your message is delivered effectively and sticks with the audience will be challenging. We have compiled a list of tips every webinar presenter should know. Equipping your presenters with this know-how will enable them to consistently deliver engaging and memorable presentations.

1. Host from a noise-free webinar environment

Ensure you host your webinar in a noise-free environment to guarantee clear audibility of your voice and eliminate distractions, allowing you to maintain a smooth flow of thoughts.

To achieve this, follow these steps:

• Close all background tabs to prevent unintended sounds from playing during the webinar.
• Choose a room with soft surfaces like carpet and curtains that absorb sound and reduce echo. If working from home, ensure the room is inaccessible to children and pets.
• Wear headphones to minimize background noise and echo.
• Invest in a professional microphone, as audio quality is more crucial than visual quality. Avoid relying on your laptop's built-in microphone and consider a lavalier or clip-on mic to enhance audience comprehension.

Find the right pace in your presentation by slowing down and avoiding rushing through it. Practice your talk several times, preferably out loud, to become more comfortable. During the webinar, seek feedback from attendees after a few minutes, asking, "Am I going too fast or too slow?" The audience will assist you in determining the ideal pace for an engaging presentation.

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Experiment with your tone of voice to maintain the audience's attention over an extended period. Utilize the nuances of your voice to emphasize crucial points, aiding the audience's memory of critical aspects of the presentation. Identify your strengths in public speaking to effectively leverage your tone of voice and turn it into an advantage!

4. Add humor

Incorporate humor appropriately during your presentation, avoiding attempts to be a comedian or cracking constant jokes. Instead, consider using self-deprecating humor to connect with the audience. This approach will create a sense of relatability, making the audience feel like you are approachable and one of them. As a result, they can identify with you better, enhancing their engagement and receptivity to your message.

5. The power of repetition

Reiterate the key takeaways that form the core message of your presentation, ensuring their consistent presence throughout your story. Repeating these key points is a straightforward and effective technique. After every few slides, summarize the topics discussed to reinforce their importance and help the audience retain the critical information. This repetition reinforces the main ideas, ensuring your message sticks with your audience.

6. Be passionate and energetic

32% of attendees felt most engaged when the webinar host is passionate and energetic. Encourage your webinar presenters to showcase their personalities while presenting. Interacting with the attendees is a crucial aspect of a successful webinar. The most effective way to achieve this is by demonstrating your passion for the subject. Present the topic with enthusiasm and joy, as it encourages attendees to respond actively and establish a quicker connection with the subject matter. 

Bringing energy to your webinar presentation will boost audience engagement and reduce drop-offs. Attendees prefer listening to an enthusiastic industry expert over a monotonous speaker reading from a script. So let your passion shine through and make your webinar a memorable experience for your audience. Your genuine enthusiasm will resonate with the audience, creating a more engaging and unique webinar experience for everyone involved.

7. Share personal experiences

Webinar presenters should share their personal experiences to connect with the audience. Presenters can engage attendees and prompt meaningful interactions by sharing real-world applications of the discussed topics. However, keeping the stories relevant to the webinar's primary focus is essential.

8. Encourage audience engagement

To capture and maintain your audience's attention during a webinar, focus on the first minute to make a strong impression. Utilize interactive features like live polls, live chat, and Q&A sessions to encourage real-time engagement . This two-way interaction will enhance viewer satisfaction and keep them involved throughout the presentation.

To improve engagement, incorporate rich media, such as images, GIFs, and videos. Visual content is powerful, as 90% of information processed by the brain is visual. A short video can convey vast data, making it an effective tool for connecting with your audience.

9. Meet audience expectations

Meeting audience expectations and serving user intent is crucial for the success of your webinar. You aim to leave your audience with a sense of investing their time wisely, gaining newfound knowledge, solutions, or inspiration during the 30-60 minutes.

Ensuring the delivery of promised content is vital. For example, you must fulfill that promise if you guarantee registrants teach them how to create a step-by-step email workflow.

Gathering feedback is an excellent method to ensure you have delivered a satisfactory webinar and met attendees' expectations. You can achieve this by simply sending a webinar follow-up email .

10. Curate questions for the Q&A session

To facilitate a smooth Q&A session, proactively request questions in advance. 92% of attendees expect a live Q&A session at the end of the webinar. This approach allows you to jump into the Q&A without experiencing awkward silences while waiting for attendees to share their queries. Gather questions through the webinar sign-up form or actively seek them from your social media or newsletter community. This way, you can be well-prepared and provide valuable answers during your webinar.

11. Present to a global audience

When presenting to a global audience, using language that resonates with them and considering the difference in time zones in your opening and closing statements is essential. Keep your introduction open and inclusive.

For instance, use greetings like "welcome" or "hi everyone, thanks for attending" to avoid alienating any portion of your audience and ensure everyone feels valued and included. Tailoring your language will create a more positive and engaging experience for all participants.

12. Practice each slide

Without practice, you are likely to ramble, making your argument less concise, and filling your speech with "umms" and other fillers that can distract the audience. To hold your audience's attention effectively, the solution is simple: Practice extensively. Consider seeking assistance from someone on your team or record yourself to identify areas where you stammer or digress.

If the webinar involves multiple speakers, it is wise to plan the flow of the presentation and allocate time slots for each presenter. Conduct a run-through to assess each presenter's performance and refine the flow and transitions between speakers. Practicing diligently ensures a more polished and engaging webinar experience for your audience.

13. Smile and look into the camera, not on the screen

Webinar presenters should focus on looking at their camera rather than the screen. This practice creates a more personal and attentive experience for the audience. When presenters direct their gaze at the camera, it gives the illusion of direct eye contact with the attendees, fostering a sense of connection and enhancing the overall engagement of the presentation.

Smiling and maintaining eye contact with the camera exude confidence and relaxation, which is noticeable to the attendees. When you appear relaxed and consistently engage with the camera, the audience will feel a sense of connection, as if they are having a one-on-one conversation with you in the same room. This change in approach transforms the entire webinar experience. The attendees will feel a more personal connection to your story and perceive your message as explicitly directed to them, resulting in a deeper and more impactful engagement with your content.

14. Stand up while presenting

Most webinar hosts typically choose to sit during their presentations. However, adopting the practice of standing up can be beneficial. Standing allows for better breathing, enabling you to convey your story with tremendous enthusiasm and power. As a result, your persuasiveness increases, and the overall effectiveness of the presentation improves.

Read and Learn: How to Harness Webinars for a 2X Pipeline Boost

15. Pay attention to body language

Nonverbal communication plays a significant role, accounting for approximately 80-90% of overall communication . To convey your message effectively, focus on your tone of voice and body language. Regularly changing your position and using hand gestures can enhance your presentation. Avoid displaying 'lazy' or 'closed' body language, like crossing your arms or hiding your hands. Instead, adopt open body language and exude confidence to create a more engaging and impactful webinar experience for your audience.

16. Use storytelling

Stories are powerful tools that aid in focus and memory retention. Incorporating storytelling into your webinar enhances participants' ability to remember key presentation aspects even after it concludes. Therefore, when you begin your presentation, consider starting with a compelling story. This storytelling approach captivates the audience, making the information more memorable and leaving a lasting impact on the attendees.

17. Be calm and cool

Stay calm throughout the process, and remain composed in handling any unexpected challenges. Plan for the worst and hope for the best. If you lose your internet connection or your phone gets cut off, you should have a contingency plan ready.

Prepare plans A, B, and C for the presentation to alleviate potential issues and reduce stress. Always carry a printed or local version of your slides to ensure you can continue the presentation in case of internet connection problems. Remember, your moderator or fellow presenters can take over transitioning slides. At the same time, you log back in, and if you lose your phone connection, your moderator can step in to keep the audience informed.

18. Be punctual and on time

Arriving on time is crucial for webinars, unlike being fashionably late at a party. Make sure you show up on time, so you can start promptly at the scheduled time and avoid making your audience wait.

Always log in to your webinar platform at least 15 minutes before the scheduled starting time to check and ensure everything is working correctly, including your mic, internet connection, and webcam. This step is crucial when international attendees from different time zones cannot attend your live webinar.

Moreover, it's essential to adhere to your allocated time. If you advertised a 60-minute live webinar, stay within that timeframe and avoid going over. However, if you anticipate running overtime, inform your audience in advance, allowing them to plan accordingly and ask any final questions before they need to leave.

19. Think outside the box

When presenting, engage your audience by thinking outside the box and grabbing their attention. You can take various creative approaches, such as showing a video of yourself presenting at a conference or using a news article to introduce yourself to the attendees. Remember, there are no strict rules when presenting, so feel free to be innovative.

To enhance webinar engagement , consider utilizing screen share or webcam features, depending on your webinar platform. However, ensure that you activate the webcam mindfully and remember to lock the door if you choose to do so. These creative elements can make your presentation more dynamic and captivating for the audience.

20. Check your lighting and background

Emphasizing the importance once again, checking your lighting and background is crucial for creating a professional and visually appealing webinar environment. If the lighting is too bright or dim, attendees may struggle to see you clearly, making you appear ghost-like or obscured.

Moreover, a cluttered or distracting background can divert attendees' attention from your presentation content. Prioritize finding the best lighting setup, and consider investing in a ring light if needed. Also, ensure your background is free from distractions by dedicating some time before the webinar to set up a suitable space. This simple effort can significantly impact the overall quality of your presentation.

Presenting your webinar

Have these tips been helpful to you? Are you feeling enthusiastic and ready to get started? With the knowledge you've gained, presenting a successful webinar should be easier for you. Applying the advice shared here will undoubtedly contribute to the success of your first webinar.

Remember, you have the opportunity to shine in the spotlight, capturing your audience's attention with a captivating presentation. Embrace any nerves you may feel as a natural part of the learning process and enjoy the moment.

To enhance your webinar experience further, consider utilizing Hubilo's webinar platform . With Hubilo, you can deliver seamless and engaging webinars, making it easier to connect with your audience and share your story with enthusiasm. Embrace this learning experience, avoid common mistakes, and deliver a fantastic presentation that leaves a lasting impact on your attendees. Ready to take your webinars to the next level?

Request a demo of Hubilo's webinar platform today and discover how it can elevate your webinar presentations. Best of luck on your webinar journey!

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Discover the importance of crafting detailed webinar slides to enhance audience comprehension and satisfaction. Gain insights on what elements to include in your webinar slides to create a compelling and informative presentation.

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Learn the essential strategies and techniques to create compelling webinar content that captivates your audience. Maximize the impact of your webinars and generate high-quality leads with this comprehensive guide on creating webinar content.

Hubilo is the webinar platform built for marketers that helps you 2X your pipeline. Founded in 2015, Hubilo's powerful engagement features, dedicated client experience team, and custom branding tools have helped create over 12K virtual events & webinars, creating hundreds of millions of minutes of high-engagement experiences and counting. Headquartered in Bengaluru and San Francisco, Hubilo's 200+ employees are dedicated to enabling webinars & virtual events that convert.

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How to create a webinar presentation to win over attendees

March 29, 2021

If you want to convert your webinar attendees, get our tips on how to create a webinar presentation. They’re straightforward and will help you wow your audience.

You’re getting ready to put together your slide deck for your next webinar presentation.

And you find yourself staring at a blank laptop screen.

Sure, you can open PowerPoint and quickly bust out some presentation slides.

But, what’s going to make it an engaging webinar that actually converts?

The last thing you want to do is waste time creating a lengthy slide deck that prematurely ends up in your archive folder.

Today, we’ll fill you in on how to put together a successful webinar, including seven straightforward steps, plus webinar slide examples.

Let’s hop to it.

7 steps to create a high-converting webinar presentation

Step #1. begin with your title slide concept.

Before beginning any design work for your presentation slides, it’s worth outlining the content for your slide deck, starting with your title page.

While your title page should be a visually pleasing slide that’s easy to digest, it’s also important to carry this general rule from your title slide throughout your entire slide deck:

Stick to the 1-to-1 ratio rule of including one concept per slide.

It’s very similar to the 1-to-1 attention ratio when designing a high-converting landing page. The highest converting landing pages include one single link .

The reason why the single-focused approach works so well is that it’s a way to keep your target audience away from overchoice and cognitive overload .

Specifically with your title slide, you can leverage this less-is-more idea by sticking to these basic elements:

Your webinar title

A subheading

The webinar presenter’s name

A compelling visual

We’ll address more details about the visual design later, but for now, just understand that the main goal for your title page is simplicity, and the visual image is a prominent part of it.

This also means it’s a great branding opportunity where you can show off your brand identity and personality a bit.

To put it into context, check out this title slide template , which is both compelling and simple.

Alternatively, this one from leading branding expert Mark Lack includes his webinar title, his headshot, and four quick visual points about what to expect.

The gist is to start with a clean title slide that leads into an equally simple slide deck presentation.

Before diving into the meat of your presentation, there are two steps that help you build credibility and trust among your attendees.

Step #2. Include a brief overview of your experience

To say that building trust and credibility is important is a big understatement.

A mighty 81% of consumers need to trust the brands they purchase from.

On top of that, another 66% of consumers believe transparency is one of the most attractive qualities of a brand.

That being said, it’s vital to give your target audience a reason to trust you.

Presenters can accomplish this in the form of sharing a bit of their own story.

Back to our Mark Lack example, at the intro of his webinar, he shares his transformation from a “punk and failure in school” to becoming a “multi-millionaire and top personal branding expert by the age of 30”.

If you don’t want to divulge how you’ve morphed from your teen years, you can also share your business experience.

Like webinar presenters Aidan Booth and Steve Clayton did, who started their first online business ideas back in 2005 and 2003 respectively.

While Aidan and Steve squeeze in a lot of info on their background slide, they’re able to share credibility-boosting qualifications, like their “30 years of combined online business experience” and how they “run multiple 7-figure businesses”.

In sum, provide a few slides explaining why people should listen to you. It doesn’t have to be elaborate — just share some points that build your credibility as an expert in your field.

Your background story isn’t the only aspect that builds trust, though.

There’s also your happy customers’ stories — head to our next step for more.

Step #3. Introduce testimonials and social proof

Your next step for creating a successful webinar presentation is to include a healthy dose of testimonials and social proof.

Testimonials are so powerful that 72% of consumers claim positive testimonials and reviews increase their trust in a brand.

Not to mention, if people see that others are getting results, they’ll believe they can get results, too.

To feature your happy customers, you can include screenshots of people sharing their wins in social media posts, like in this example from Mark Lack’s webinar .

Or individual client success stories that are more drawn out.

Of course, the more you have, the better. Here’s how to show off a range of client testimonials in one slide .

Basically, the point here is short and sweet:

It’s a good idea to include testimonials and social proof both before and after your main webinar content.

It’ll help your viewers pay more attention to your main lesson and be more inclined to follow your next steps.

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Now, for your webinar’s main course.

Step #4. Outline your main webinar topic

Whether it’s jotting down bullet points or scripting out your key points, it’s important to lay out the main chunk of your webinar content in a clean and clear way before heading into any slide deck design work.

Simply map out the flow of your tutorial and try to keep your perspective scaled back when outlining your main webinar content.

Bonus tip: While you may be the expert in your field (and you certainly want to position yourself as a thought leader in your niche), it’s important to stick to a specific topic in your webinar.

The point of your webinar presentation is less about sharing everything you know about your webinar topic or subject matter, and more about sharing a very focused tutorial that teaches your audience how to achieve one main goal.

One way to stay focused while crafting your webinar slide content is to think of your outline in terms of an agenda or table of contents.

In slide form, here’s another screenshot from Mark Lack’s Masterclass webinar presentation. It puts you in the mindset of the purpose of your webinar, anticipating the upcoming lesson layout.

If you want to dig a little deeper, you can map out a simple framework for your webinar tutorial, like in this Introduction to Blockchain webinar description, which breaks up the presentation into three main points:

Introduction

Who the webinar is most beneficial for

Just adapt the format to suit your specific topic.

Pretty simple, right?

This simplicity applies to not only the flow of your presentation slides, but also the content of each slide.

Given that a whopping 90% of marketers believe that visual content is either very important, quite important, or that their strategy is nothing without visuals, it’s wise to rely heavily on graphic content throughout your webinar presentation.

Take, for example, successful entrepreneur and expert marketer Blake Nubar’s Partner Program webinar presentation.

It’s not unusual for one of Blake’s slides to include mainly visual content, like this one:

Even his text-heavy slides include images, like this one:

Notice that, while Blake includes several bullet points, they’re all super short.

His slides that are text-only are also very focused, like this one that highlights a single idea.

The main point to glean is: If there’s an opportunity to slim down the information while still getting your main point across, do it.

With graphs, for instance, cut out any clutter possible, like in this chart that grays out the extra colors making it super simple to understand the graph’s trend.

At the risk of sounding like a broken record, less is more. Keep it simple — from your presentation flow to the content on each presentation slide.

After the meat of your webinar presentation is mapped out, you’re ready to inspire your webinar attendees to take action — our next tip.

Step #5. Focus on your call-to-action

The final slides of your webinar presentation should focus on your main call-to-action (CTA).

In question form, what specific action do you want your attendees to take next?

This is particularly important if you’re selling with webinars .

KIBO Code Quantum ’s CTA is to redeem a free discount gift for enrolling in their program by heading to their featured URL.

Coach Trainer Kendall SummerHawk ’s CTA is to click the button below her webinar or head over to her site URL to join her coaching program.

Course creator David Siteman Garland even adds a layer of urgency to his final CTA page with a blue timer at the top right of his slide screen.

In addition to his CTA’s URL at the top of the slide, David also adds a CTA at the right of his webinar screen to time the countdown of his 20-minute closing Q&A session, which you can do using WebinarJam’s webinar platform.

Fancy CTA boxes aside, the common theme here is your attendees take the next step toward converting into customers.

Even if it’s not to purchase on the spot, make it an obvious CTA that urges your attendees to take action.

Beyond your CTA, it’s also important to include a Q&A if you’re hosting a live webinar.

After all, out of all webinar resources, people see Q&A sessions as a resource that’s 81% better than all other webinar resources.

This makes sense, especially when you consider the overwhelming 92% of attendees that want a live Q&A session at the end of webinars.

If you can, invite a colleague to be your webinar moderator, so they can feed you questions from the webinar platform ’s chatbox. This allows you to focus on answering questions instead of fishing through comments.

If you’re worried about going over your set webinar time, just be sure to build the Q&A time into your presentation time.

These days, the average time attendees spend consuming webinar content is 53 minutes .

So try to find a slot in there, and of course, experiment and iterate as needed.

In a nutshell:

At the close of your webinar, include a Q&A for live webinars to overcome any objections, and end with a very clear CTA that your attendees can follow next.

As far as your webinar slides go, that’s a wrap. It’s time to put your ideas and bullet points into an actual slide deck design.

Step #6. Use a slide deck template to design your presentation slides

Now that you’ve done most of the heavy lifting, the fun part is to add your webinar content to actual slides.

To do this, we recommend using presentation slide templates.

Why? For one, it saves a ton of time.

As in, going from between 5–8 hours to between 45–120 minutes when you start with an existing presentation template.

Another reason why we love templates is most of them are beautifully pre-designed and available at a low cost, without having to hire a designer.

Venngage , for instance, offers a wide range of professionally designed templates to choose from.

Same with Canva , which offers hundreds of customizable presentation templates.

And if you’re a Microsoft Office user, PowerPoint has built-in slide deck templates that you can customize and design as you input your content.

If you do the pre-work, this step is also short and sweet:

After you’ve completed the bulk of work by outlining your webinar flow and content, transferring it to presentation slides should be straightforward if you use a slide deck template.

If you’ve made it this far, congrats . You’re well on your way to presenting an impressive webinar. We’ll leave you with just a few more details to seal the deal.

Step #7. Practice and prepare for your webinar presentation

Beyond your slide deck, there are a few more key points worth sharing, the first being — practice.

Do a dry run and rehearse your webinar presentation as many times as you need to feel comfortable.

The more you run through your subject matter, the more you’ll overcome your presentation jitters .

And to help boost your camera confidence , look the part. People who dress the part have more confidence.

In fact, your attendees will subconsciously take you more seriously, and most importantly, so will you.

Even if you focus the majority of your webinar on your slide deck, you can still face your webcam and present face-to-camera, either at the beginning or end of your webinar.

Another option is to show up in a small corner alongside your webinar slides, which most webinar software lets you do.

Like in this recording layout using Zoom ’s webinar platform, for example.

Or in Buffer’s Optimizing your Social Channels for Success webinar, which displays their presenter’s face-to-camera shot in the corner of the main presentation window.

Either way, it’s worth making an appearance in front of your target audience to build credibility and get your audience to know, like, and trust you.

From a tech standpoint, it’s also vital to have your audio quality come through as crystal clear.

No matter the webinar format — whether you’re presenting as a guest speaker at a live event or hosting your own webinar as a prerecorded online event — make sure your audio set up is clean.

It’s also worth getting your hands on a reliable headset, so you can express yourself hands-free. The last thing you want to do is get distracted by unclear audio or fumble around with your tech setup.

And, last but not least, our final bonus tip is to nurture your email list and follow up with your webinar attendees.

Given that 80% of sales are made in the fifth to twelfth contact, it’s important to continue nurturing your webinar attendees.

Here’s the recap:

While your slide deck may be the meat of your webinar presentation, it’s not the only thing that needs fine-tuning before, during, and after your big day. Don’t forget to practice, check your equipment, and snag yourself a spot for some face-to-camera interaction during your webinar.

And, of course, don’t forget to follow up. No one likes to be left on read, and that definitely includes your audience.

Here’s to hosting a successful webinar presentation and growing your business

While there’s no shortage of webinar presentation formats and types out there, if you focus on your main goal of teaching your attendees how to achieve one main result, the rest should take care of itself.

Especially with a trusty structure to follow.

Just follow our seven steps to craft a successful webinar presentation:

Start with a compelling and simple title page that sets the stage for your whole webinar.

Build trust by sharing a story that positions you as an expert in your field.

Nurture even more credibility by sharing testimonial stories and social proof.

Outline your main webinar content in a clean streamlined format. Use lots of visuals.

Include a clear CTA at the end of your webinar (and Q&A if it makes sense).

Transfer your webinar content to a slide deck format using design templates.

Practice your webinar, dress on-brand, properly set up tech details, and continue to nurture your target audience.

In the market to sell your webinars ? Podia is the perfect platform to manage, schedule, and sell your webinars — along with all of your other digital products like online courses and digital downloads.

Get started for free today.

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• Slidesgo School
• Presentation Tips

Best 10 tips for webinar presentations

During the last couple of years, the popularity of webinars has skyrocketed. Thousands of people have taken advantage of the shift to online learning and have prepared their own webinars where they have both taught and learned new skills while getting to know more people from their fields. Thanks to online resources like Google Meet and Slidesgo, now you can also prepare your own webinar. Here are  10 webinar presentation tips that will make your speech stand out! 

Looks matter!

Structure your presentation, don’t follow a script, think outside the box, social media, storytelling.

When we say “looks matter” we’re not only speaking about your outfit. If you dress to impress, your presentation should  do, too. Use a template to save you time and to ensure that your slide design is on point.  Slidesgo offers a wide range of template designs, use the one that better suits your webinar! 

For example, if you want to focus your speech on business subjects,  this template will give your presentation a creative, yet formal look. 

Don’t put the cart before the horse. It’s important to introduce your audience to the topic you’re going to talk about and then slowly build up and start getting into more complicated concepts. The most important thing: ask your audience. Create a safe space where anyone can feel comfortable to speak up if they don’t understand something. 

The best way of connecting with your audience is speaking freely, getting into detail, sharing personal experiences and anecdotes that create relatable content for your public. Of course, it’s important to follow a structure so that you don’t beat around the bust, but always keep in mind that a natural speech is what truly captivates the audience. 

Speak a language your public understands. If you’re preparing a webinar for beginners, don’t use specialized terminology that is hard to understand. Instead, be simple, clear and go over the mile to explain every new concept that comes up. On the other hand, if you’re speaking for an expert audience, skip the introduction and go straight for the advanced themes! 

A webinar is not a monologue. Interact with your audience by asking questions, making surveys or games. Prepare a slide at the end of your presentation for a Q&A, your audience will appreciate it. 

Be creative, rules are made for breaking them! Think of ways to make your presentation more interesting and don’t worry if your webinar doesn’t follow the traditional standard—being creative will make your audience remember you. For example, start the presentation with an interactive “two truths and a lie” game about yourself. 

Speaking in front of a public can be hard. Learn how to manage stress and keep calm. Ensure yourself that you’re speaking about something that you’re passionate about, and the words will come out automatically. 

Use a slide to write your social media accounts and let your audience know you’re there for them if any question or doubt comes up in the future. This is a great way of staying in touch and creating a community in your field. 

Remember those long lessons back at school where the only thing you could think of is the time that was left before the period ended? Probably that teacher didn’t know about storytelling. Anything is a story, and with the right tools, you can get anyone hyped up about it! 

Remember to have fun, speak with people, make new friends and simply enjoy the process of sharing your passion. People can tell when you’re enjoying what you’re doing, and that will make them pay more attention to your presentation. 

These are some webinar presentation best practices that will help you carry out a perfect presentation from start to finish. Do you feel ready to go? Download a template from  Slidesgo and start filling it with the information you want your attendees to learn! 

Do you find this article useful?

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55 Actionable Webinar Tips & Tricks Every Presenter Should know

• March 5, 2019

You learn a thing or two when you host 500+ webinars with your team.

Mostly by falling flat on your face 😉

To help you avoid that same fate I’ve put together this ludicrously long list of the 55 webinar tips I wish I’d known years ago.

Gained from hard-earned experience, the gracious advice of many webinerds and from analyzing over half a million events in two studies ¹ ² during my time at GoToWebinar.

This post is looooooong, clocking in at ~9,756 words. No time right now?

If you’re brave, scroll all the way. Otherwise to make it easier I’ve broken the tips down into chapters:

Table of Contents

Tips for planning a webinar, 1. define your audience & what's in it for them.

This is a bit like content 101, but for your webinar to resonate you’ll need to understand who you’re creating the content for and what they’ll get out of it.

Use this simple formula and fill in the grey blanks:

What’s in it for them

Example: After this webinar [ new 1st year students at Hogwarts ] will [ be able to brew a basic pepperup potion ] because they have learned [ how to handle a cauldron ], [ what the key ingredients are ] and [ the precise timing to brew the potion ].

Your [DESIRED OUTCOME] is what you’ll use for brainstorming title ideas. Your [TAKEWAYS 1-3] are the bullets you’ll use to tell potential attendees what they’ll get out of the webinar.

2. Find a Webinar Topic that's Sure to Draw a Crowd

You’ve defined your audience. Now you need a magnetic topic so they’ll want to sign-up for your webinar.

LogMeIn surveyed over 3,000 professionals to understand what motivates them to consume content. Here’s what they want:

• Learn new knowledge or skills in my field 
• Stay up-to-date with news & trends in my industry 
• Get fresh ideas related to my work

The takeaways:

Read more detailed tips on how to find a webinar topic here .

3. Write an irresistible Webinar Title

When my team and I analyzed the aforementioned half-million+ session we were trying to really understand what works and what doesn’t. One thing we looked for was patterns in titles.

Turns out using the right pattern can boost your webinar registrations by 43% ! Here are the three title formulas that are proven to work best:

• Lists. Lists performed 43% above average. Take the post you're just reading as an example: 55 Actionable Webinar Tips, Tricks & Techniques Every Presenter Should know
• How to's How to's drove 36% more registrations when compared to the average. I love how to's because they're so simple to apply. You can reframe virtually any topic. Which of the two titles below do you think is better? "Data Visualization" or "How to visualize data to generate instant insights"
• Beginner's Guides Entry-level information and 101s outperformed the average by 31%. This is another pattern that is easy to apply. Just add 101 to your topic. To stay with the previous example: Data Visualization 101

Need more inspiration? Here are all six webinar title formulas that I found work.

Using the right headline formula can boost webinar registrations by 43%! The formulas that work? 1. List posts 2. How-to's 3. Beginner Guides / 101s Tweet

4. Webinar, Workshop, Masterclass. Experiment!

No-one says you have to call your webinar a webinar. 

Try alternatives like “Workshop”, “Masterclass” or “Training” and see if you get better response and attendance rates. 

I’ve found average attendance rates increase when you experiment with other terms.

This is what everybody calls it and there’s nothing wrong with it. The average attendance rate for this segment was 37%

As Val Geisler of ConvertKit points out  workshops create an expectation of more learning / less sales pitch . We’ve found a slightly higher attendance rate of 40%.

The term “Masterclass” evokes in-depth knowledge taught by a true expert and saw the highest attendance rate.

5. Tuesday to Thursday are the Best Webinar Days

The important bit here is when not to host a webinar. Data shows Monday and Friday are best avoided. Same for weekends of course.

That leaves Tuesday, Wednesday and Thursday as good days to schedule a webinar. The difference between the three is negligible. Thursday leads in total number of attendees, but Tuesday and Wednesday have higher attendance rates.

Get the full scoop on why these are the best days of the week to host a webinar here .

6. The Best Time to host a Webinar is 11am local time

In our analyzing  the half-million sessions I also looked at the time of day that drives the highest attendance. If all your attendees are in the same time zone, that time is 11 a.m. , closely followed by 10 a.m. 

However, if your audience is the US in general, the times below are the best time to host due to how the population is concentrated on the coasts. Noon Pacific, 3 p.m. Eastern yielded the most attendees per webinar on average. 

Best time to host a webinar by US timezone ( Source )

You’ll find a more in-depth analysis of which times are best to hold a webinar here (differentiated by whether you’re looking to maximize registrations or attendance).

7. Pick a Quiet Spot to run your Webinar

You’ll want to maximize your chances of success and minimize distractions. Accordingly, the ideal webinar spot is… 

• Equipped with a dependable Internet connection This one is critical. Good webinar tools will attempt to reconnect when your Internet drops out, but you'll want to take no chances. Have your phone & mobile hotspot ready in case of emergencies.
• Quiet Open office floor plan? Get a room! Ideally one with a door. For good sound try to avoid rooms with lots of hard surfaces (like your typical meeting room). Convert a lightbox into a DIY "on air" sign like I've done below to ensure no-one barges in.

8. Essential Webinar Equipment

You probably already have all the basic equipment it takes to run a webinar as the requirements are pretty minimal. A basic setup consists of:

• A computer. Pretty much anyone will do.
• A USB microphone or headset.
• Webinar Software

You can obviously take that quite a bit further. The photo below shows what my setup looks like. I have two monitors, a standing desk, a light bar, a green screen and an HD webcam. You can’t see it in the photo, but the standing desk has wheels. I simply take it to a good spot that’s available.

Read more about my mobile setup here . I also keep an updated list of webinar equipment recommendations .

Selecting the right webinar software depends a lot on your use case. I’ve written a separate post that shows what the cheapest webinar platforms are and comes with recommendations grouped by use case.

9. Always, always, always do a Webinar Dry Run

Once upon a time, I got a hotshot social media influencer to guest speak on one of my webinars – for free!

Over 1 million followers on Twitter, serial entrepreneur. Man was I thrilled. Too busy for a dry run. No problem, I understand. 

Webinar Day. More than 1,000 registrations. Go live T-minus 10 minutes. No influencer in sight. I’m hyperventilating while I visualize the absolute train wreck this webinar will be.

Finally, 5 minutes before the start time the influencer shows up. The introduction is bumpy, but at last, the main part of the presentation is up. 

But wait, first here’s a 15-minutes public service announcement on the entrepreneur’s latest startup. The content after that was brilliant, but we had already lost a big part of the audience.

To this day this is my worst-rated webinar – by far. The obvious moral of the story: always have a dry-run.

It helps ensure the tech works, gets you aligned on content, gives you a chance to practice the general presentation flow & speaker intro as well as handovers. For even more peace of mind, keep a webinar checklist handy throughout the planning process.

Want to Avoid your Webinars ending up a Train Wreck?

Join one of my monthly intensive workshops. Sign-up is open now:

Webinar 101 – The Beginner’s Guide to Webinars

Webinar 201 – The Advanced Guide to Webinars

Tips for Creating Webinar Content

10. structure your webinars with this simple blueprint.

The first time I secured a speaking slot at Hubspot’s INBOUND conference I was ecstatic, but also really worried. Would I be able to hold my own in a line-up of somewhat intimidating marketing all-stars?

I decided to get a  presentation coach, Dr. Ethan Becker  from the Speech Improvement Company and I learned a ton. One of my favorites is this simple blueprint for structuring an effective talk (first developed by a preacher – hey, whatever works):

• Tell them what you’re going to tell them This can be accomplished by a pretty standard “Agenda” slide, but I prefer just sticking with your title and a two-sentence summary. Then you go straight to the good stuff of what’s in it for them in step 2. 
• Tell them why they should listen This is a great way to get your audience to commit and engage. What will their main benefit be from listening to you? What will they be able to do after that they can’t do now? On webinars, I like using a poll for this. I’ll ask if they are beginners or pros. Then pitch what I believe the value will be to both ends of the spectrum. Another great poll for this is to ask their main challenges, then pitch how I’ll address each.
• Tell them This is the main content of your presentation. For every key point consider how you can make it actionable.
• Tell them what you told them You conclude your presentation by recapping your key points and your call-to-action. At conferences, this is typically where people get their phones out and post your slide to Twitter. It reinforces the value you delivered and makes you memorable.

I’ve built a presentation template you can use to implement this blueprint. Get it below ⬇

• Layouts specifically made for webinars
• Easy to edit & adapt
• Add your custom color scheme & logo
• Over 50 layouts included
• Follows the tell/tell/told blueprint
• Includes hook & call-to-action layout

Subscribe to my newsletter to get free webinar tips & updates and get instant access to the template.

I never send spam & you can unsubscribe anytime. See the  terms  &  privacy policy  here.

11. Create a Webinar Presentation that WOWs

When it comes to webinar slide decks, less is more. Less text. Fewer, more impactful images. Use these simple guidelines:

Are there exceptions to the one idea/one image rule? Yes, absolutely. But my rule of thumb is to have 80% of your slides follow this format. 

If you want to learn more, Katy French from Visage has put a good visual guide together for  designing beautiful slides . I’m also a fan of Tomas Bay’s  Skillshare course (& agency) “Slides that rock . My own thoughts on how to spruce up your webinar slide deck are over here .

For inspiration, here are two of my all-time favorite slide decks:

Still hungry for more? Check out my other four inspiring PowerPoint slide ideas and steal them for your own decks.

12. Housekeeping: Preempt the typical Webinar Questions

There are a couple of questions you are guaranteed to get every time you host a webinar:

• Are you recording this?
• How can I access the recording?
• Will you share the slide deck from your presentation?

Preempt these question with a standard housekeeping slide. I like to also remind the audience I want their feedback, so mine looks like this:

13. Free (or Affordable) Tools for Beautiful Slide Decks

Using the right tool for the job is the key to getting stuff done quickly. Over the years I’ve built a toolkit of trusted apps that work for me. They’re all either free or extremely affordable and none of them have ever let me down.

• Canva’s Guide to Font Pairing
• Unique custom fonts from Lost Type
• Pre-paired web fonts  
• Pre-made palettes to pick from: Colourlovers 
• Quickly generate a color scheme with Coolors
• DIY with a color wheel  
• My clear favorite for free stock photos: Unsplash
• Alternative source: Pexels
• If you have to go paid: iStock photos

Design Tools

• Shockingly PowerPoint is  often good enough
• For more power & templates try Canva
• For the basics & image editing I use paint.net

Video Tools

• I love Vyond for short explainer videos
• Wondershare Filmora is my favorite video editor
• Lastly, Wave is nifty for creating promo videos

Cool Extras

• I love Giphy to download  animated GIFs & memes  and to make my own. 
• Iconfinder is my source of choice for (gasp!)  icons

Tips for Promoting a Webinar

14. how to get more people to attend your webinar.

The formula that determines the number of attendees for any webinars is obvious:

# of registrations X show rate =  # of attendees

So there are two ways to increase attendance:

• Get more people to register
• Increase the show rate

What’s not so obvious is that one outperforms the other by leaps & bounds. Can you guess which one it is?

It is far more impactful for you to focus on getting more people to register. Let’s do some basic math:

Scenario 1 You sent a promo email to your list and now have 100 people registered. Your attendance rate is the lead gen industry average of 37%, so 37 people attend your webinar.

Scenario 2 – Focus on attendance rate For your next webinar, you put all your effort into improving attendance rate. You make it easier for registrants to add the event to their calendar, send more email reminders and also a text reminder. As a result, your show rate increases to 42%. At 100 registrants your next webinar, therefore, boasts 42 attendees .

Scenario 3 – Focus on promotion For your third webinar you look for more ways to promote the event. You find a co-host that co-markets the webinar with you and get 25% more registrations (this is the average we’ve seen with our won co-sponsored webinars). 125 registrations with your original 37% attendance rate yield 46 attendees .

So even on a small scale your time is better spent promoting the event, but the real power comes from scaling your promotion. 

There is a hard limit to how far you can increase your attendance rate, but there is no limit to how far you can scale promotion.

Case in point: Of the top 100 most-attended webinars analyzed in this study , only 42% had an above average attendance rate.

The other 58% had poor attendance rates but excelled at promoting their webinars to drive high numbers of registrants.

15. Promote your Webinars Early & Until the Last Minute

In a separate analysis we looked at a sample of almost one million people that had registered for a webinar. One thing we wanted to know was how far in advance they signed up.

Turns out 15% register more than 14 days in advance, 52% in the 14 days before the webinar and 33% don’t sign up until the very last day.

The conclusion is that you should start promoting as far as four weeks before the webinar and keep promoting the event until the very day of the webinar. Don’t be shy and add some urgency: “Only 10 minutes left! Sign up now for [WEBINAR NAME]”.

16. Email is by far the Best Webinar Promotion Tactic

Email is the undisputed #1 tactic for driving registrations. Unbounce’s case is a good example of the combined power of emails and webinars. In their 15-Step breakdown of a revenue-generating webinar program , they share that 70% of their registrations came from email.

SaaS Marketing Consultant & former VP Marketing at Unbounce

70% of all our webinar registrations come via our invitation emails. Georgiana Laudi

I’ve seen similar results on webinars I’ve hosted. For my webinars, the email list typically drives about 60% of  registrations. Co-marketing has been the #2 source of registrations at 25%. This again is mainly the result of email marketing – the co-marketing partner invites their list.

17. The perfect Webinar Invite Email

To make email your prime source of registrations you need a compelling email invite. A good email invite…

• takes your magnetic webinar headline (see tip 3) as the subject line
• is short. Keep your intro to two or three lines max
• doesn’t talk about you, but about what’s in it for your audience
• lists those benefits in short bullet points (see the benefits you articulated in tip 1)
• needs a clear call-to-action. Put it in the top third of your email & repeat it at the bottom

For further reading, check out my webinar email insights.

18. Frequently Change your Invite Template

In a past role my team and I saw the performance of our webinar invites slowly decline. We were puzzled. We were using all the best practices. Our email list was fresh and healthy. How could this be?

We decided to run a split test for the next webinar. Half of our list would get our standard HTML template. The other half would get a text-only email. The plain text email outperformed our HTML template by 41%.  That turns out to be a common story in B2B as this survey of email marketers found .

So time to ditch all your well-designed templates? Not quite. Our text-only invites also saw a performance decrease over time. 

The lesson: email fatigue is real. Mix up your emails to keep open rates and engagement high :

• Try well-designed HTML templates versus plain text emails
• Try adding an image teasing a video as an additional incentive to click 
• Try mixing up the sender name (see next tip)
• Try different send times 

19. Optimize the Sender Name of your Webinar Invites

One of the easiest ways to get a bump in registrations is to experiment with your sender name. Any modern email marketing tool will allow you to A/B test this aspect, and the impact can be dramatic. 

A few sender name options you can test :

But definitely avoid :

💊 Generic terms No, “Webinars” is not a good sender name.

When we first switched from sending from  “Company name” to “Daniel from Company name” our attendance rate went from 35% to 42%. Unfortunately, that didn’t last, so as mentioned in tip 19: Mix it up!

20. A/B Test your Subject Lines to maximize Attendance

Another obvious subject for A/B tests is the subject line. In tip 3 I talked about finding an irresistible webinar title. 

A subject line split test is the fastest way to find if you’re on the right track. Take 10% or 20% of your list and send a split test. Then send the winning variation to the remaining subscribers.

Things to test:

• Start the subject line with “[Webinar]” inserted before the title, e.g. “[Webinar] How to brew a Pepperup potion”
• Formulate your title as a question, e.g. “Are you struggling to create even basic potions?”
• Test two different titles altogether, e.g. “New research: Pepperup potions revealed as a scam” vs “The 9 most common misconceptions about Pepperup potions”
•  Add personalization to the subject line, e.g.  “Harry, Hermione makes the far better Pepperup potion”

21. Re-send the Invite to anyone who hasn't opened

Send a second invite to anyone who hasn’t opened the initial invite. A case study from SendPulse saw this practice increase the open rate from 13.08% in the first send to 20.04% after the second send.

Make sure that you put a three- to four-day wait period in between and change up the subject line and ideally the content of the email. As open rates are not 100% reliable it also makes sense to suppress anybody who has already registered for the webinar.

Here’s an example from my inbox. You could argue the Content Marketing Institute could have been more creative with their second subject line 😉.

The second send will always have lower engagement, so use this tactic in small doses as you run the risk of negatively impacting your sender reputation.

22. Prompt Registrants to "add to Calendar"

The “Thank you” page and confirmation email are also the perfect place to start engaging with your audience ahead of the event by asking them to share their most burning questions so you can address them live.

23. Increase Registrations with Co-Marketing

Potentially my favorite tip on this list, Co-Marketing is the most overlooked secret of getting a full house for your webinars.

So go find a partner who has an adjacent, complementary service or product and a similar target audience and ask them to co-host a webinar with them.

I proactively reach out to interesting partners through LinkedIn, usually starting with their CMO or Marketing VP. If that doesn’t yield a response I try to find the person that runs their webinars.

You jointly promote the event to both your lists and social channels, bring expert speakers on from either side and share the registrant and attendee list afterwards (make sure you get explicit consent on your registration page).

The average increase in registrations I’ve seen for my co-marketing webinars is 25%. My best jointly hosted webinar saw 34% of registrations come from the partner and a nice total of 1992 registrations. 

24. Increase Sign-Ups by 43.8% with Short Video Teasers

Want 43.8% more sign-ups from your standard list at no extra cost? Of course you do! Who doesn’t? That’s what a test I ran achieved – by adding a video teaser to our email invite and landing page.

Below is the email invite with the promo video. I co-hosted the webinar with Vyond, a DIY tool for explainer videos and that’s also the tool I used for creating the teaser.

The click-through rate of the email with video outperformed the control by 24%. While it looks like a video embedded in an email it’s really just a GIF image that linked to the landing page.

We got another 24% lift on the landing page – this time as measured in conversion rate from page visit to webinar sign-up. Here’s what the registration page looked like:

The result was a compounded 43.8% increase in registrations. My first video took me about five hours to produce, but by now I average about 40 minutes per video. Very well worth the effort in my book. Check out the example video teaser we used below (more examples on my  Youtube channel on webinars ).

25. Key Ingredients for a high-converting Landing Page

Your webinar registration needs to do the final convincing. You’ve gotten your potential audience this far. They are interested in your topic. Now it’s time to seal the deal.

Use this short checklist to ensure you’re on track:

• Repeat your compelling webinar title in large font
• Explain the value for potential attendees in no more than three sentences
• Present the 3-5 key benefits that articulate what attendees will learn in an easy-to-read bullet list
• Show an image and short bio of your speakers
• Make sure your form only asks for the minimum fields required. Just name and email ideally. You can always find more about your audience through polls on the webinar itself.
• End with a clear call-to-action button. “Save your spot” is a good place to start

Many landing page tools like  Unbounce  and  LeadPages  come with pre-built webinar registration page templates you can easily edit and make your own.

If you’re on a limited budget you can achieve great results on the cheap with WordPress and a free page builder like Elementor. Here’s a  registration page that I built on the cheap  with just that setup

The example below from Usertesting.com  has all the basics of a solid webinar sign-up page.

A bold headline that makes it easy to understand what the webinar is about.

Clear information on date & time of the event. Bonus points for clarifying it’s free.

Personally would have kept this to three lines max.

Easy-to-read list of key take-aways

Friendly-looking photo of the presenter. Would have loved to learn a bit more about Stephen.

Moderately short form. Could be clearer which fields are required.

Phone number is tricky and might work better with text  reminders offered as a value exchange.

Country could be populated from GEO-IP. Number of employees might better be asked through an in-session poll.

Obvious call-to-action and unobtrusive, but highly visible link to terms and privacy policy. 

26. Put your Forms in a Modal

I seem to recall  Tim Paige  once published results from an a/b test proving the efficacy of this approach, but have sadly misplaced the link to the test (sorry ;-). That said I’ll take the fact that all their webinar templates follow this format as proof it works. See the animation for a quick example.

This type of form-in-a-popup combines great with a post-submit form. Once the registrant has entered the minimum information you display the registration confirmation in the modal. 

Underneath it you put a handful of form fields asking for more information “so I can better tailor the webinar to your interests”. Good questions to ask are experience level, use case, main challenge, etc. 

In tests, 61% of all registrants provided the additional information. Really helpful to get a better understanding of your audience and segment your contact list.

Marcus Taylor from LeadFormly has a  good write-up on how and why these multi-step forms work

27. Focus only on the next Action

When you think about webinar promotion a helpful approach is to think of each distinct element in your promotion as having one single job.

• The subject line of your email invite has one job: get the email opened
• Your email content has one job: make the reader click through to the landing page
• Your landing page headline has one job: get the reader to read the landing page
• Your landing page content has one job: get the viewer to sign up

This way you stay focused on what’s important, resulting in copy that guides the reader to the desired action: attending your webinar.

Credit for this approach goes to Joana Wiebe of CopyHackers . Here’s an illustration of the concept.

28. Facebook is your best Bet for Paid Promotion

As you know from tips 17 and 24, email and co-marketing are the best ways to drive organic traffic to your webinars.

But let’s say you have a budget to drive more registrations. How should you invest it?

The answer: Facebook!

There are two key success factors: 

Make sure you don’t forget the captions as the video ad will play back without sound until unmuted by the viewer.

29. Run the Same Webinar Twice!

Scheduling conflicts are the #1 reason people don’t join a webinar.

So if you have the time, offer two or even more alternative time slots and increase your chances of attendees finding a slot that works for them. You will see a much higher registration rate.

If you are short on time (and aren’t we all?) you can still use this tactic – simply run the exact same webinar twice. That’s exactly what Larry Kim , the founder of Wordstream and CEO of MobileMonkey , does.

Larry calls it Unicorn Marketing. Once you’ve identified a topic that really resonates with your audience (a unicorn) you home in on that success.

Below are real results from Larry’s webinars and they speak for themselves. Notice that a “Unicorn baby” is simply a variation of the same topic. Read up on the concept in Larry’s unicorn marketing post on Medium (well worth reading!). To take it to the next level, Larry recommends using Facebook messenger bots to do webinar sign-ups .

30. Remind Three Times

The best practice is to send three to four emails ahead of the webinar. 

As mentioned in tip 16 about 15% of webinar registrants sign up three or more weeks in advance so ideally, you start promoting four weeks in advance. 

In a four-week time frame I’d send:

• The initial invite four weeks in advance
• The first reminder a week before the webinar
• The second reminder a day before
• The last reminder on the morning of or an hour before the webinar

If you only have two weeks to promote I’d reduce it to three emails where the invite is 7-14 days before the webinar, followed by a reminder the day before and on the day of the webinar.

Terry and Lori from Wild Apricot, a membership management tool targeted at non-profits, have tested reminder frequency and timing . The chart below shows the impact they’ve seen.

31. Increase Attendance with Text Message Reminders

Text message reminders can help you further boost your attendance rate.

Chris Brisson, co-founder of text message provider Call Loop, has experienced an average increase of an additional 7% .

Offering this reminder service also gives your attendees a reason to provide you with their mobile number, opening up an interesting communication channel.

Make sure you keep that field optional to keep registration rates high and make it clear what your registrants are opting into and how you will use the data.

Call Loop has a native integration with many webinar platforms , but you can also hook up alternatives like TextMagic through Zapier .

Tips for Presenting on a Webinar

32. three methods to overcome fear of public speaking.

As a teenager, I was mortified of public speaking ( read my story here ), but in 2011 I decided to tackle that fear head-on. I got myself a speaking slot to present a case study at Email Marketing Summit. 

Here’s what helped me survive that day and go on to speak at many conferences and on even more webinars:

🎻 Practice like your life depends on it I had read that Steve Jobs rehearsed all his major speeches weeks in advance and for many hours. So I tried to do the same. I rehearsed by myself, in front of my wife, and in front of my team. I rehearsed until every word felt natural and that’s exactly how it came out on stage.

📋 List your fears I learned this tip many years later from a speech coach. I had been accepted to speak at INBOUND. This would need to be my best speech ever. In my first session, my coach lured me into a trap. He said he was just looking to understand the background.

This is your first speech, right? No, no, I’ve done this before.

But INBOUND is a small event? No, this is a huge event!

And the speaking slot you got because you’re a sponsor, right? No, I applied and got accepted based on my topic.

Finally, it dawned on me where he was going. He showed me all the reasons to be confident and that helped.

The technique he taught me was to systematically list all my fears – ridicule, people getting up and leaving, completely blanking, etc. – and then to logically refute them one by one. I still do this today when the stakes are high.

Read this post if you’re quickly want to shake your own public speaking nerves .

33. Good Habits for Webinar Day

I always curse myself when I realize too late it’s webinar day and I’ve broken with one of my good habits. They may not be groundbreaking, but ignore at your own risk 😉

✅🚾 Lastly, take a bathroom break before you’re on 😉

34. Stand while you Deliver your Webinar

I like to stand when I deliver a webinar and I’m not alone in that. My friend Roger Courville, the Virtual Presenter, prefers standing too . It’s for the same reason you see rock, pop & opera singers stand most of the time: your voice will project better. 

Experiment with a standing desk to host your webinars from. I have one with wheels that I can take to any room I need it in. See the photo below.

Learn how to deliver engaging webinars

35. rock the webcam with a green screen.

Use a green screen to look your best no matter what location you’re presenting from and bring some Hollywood production value to your webinars.

You see me standing in front of my chroma wall in the photo in tip 34 above. It works like a roller banner you frequently see at trade shows. You simply pull the green screen out when you need it.

I’ve written a more detailed guide on how to produce webinars using a green screen on the GoToWebinar blog.

36. Minimize Distractions

Embarrassment. Aaah. Don’t we all crave that feeling?

No! You don’t. I don’t. Nobody does.

If you don’t want embarrassing Skype messages from your mom, or tasteless GIFs slacked to you courtesy of your co-workers, to feature on your webinars: Turn off all the distractions!

That’s right! 🔕 Put your phone on mute 💬 Close any chat and email notifications (Outlook, Skype, Slack etc.) 🛑 Put an “ON AIR” sign up so no-one barges in on your webinar

37. Have a Backup Plan

A while back I ran a webinar from a new room.

The room was specifically designed for webinars. It had great equipment, sound paneling, a great backdrop. It was awesome.

We did intense testing to make sure everything worked flawlessly. And it did.

Until the power went out.

You see, the room was set up to go into power save mode after 30 minutes without movement. The backdrop blocked the sensor. Halfway into the webinar, I lost power and my computer shut down. In all our testing we’d never run longer than 30 minutes.

Luckily I had my co-host Erica Maki on. She was able to keep the show running while I switched to my backup computer. 

The lesson: Always have a backup plan!

Here are some tips for webinar preparedness:

💻 Have a backup computer ready & joined to the webinar. 📶 Pair the backup computer with your mobile phone’s internet hotspot.  👊 Have a co-organizer in the session if at all possible.

No webinar platform can guarantee 100% uptime and there are a myriad other things that could go wrong.

With the tips above you’re prepared for power outages, internet issues, computer crashes and most other things that can (and occasionally will) go wrong.

As a bonus, here’s Erica showing off her emergency backup:

38. Boost your Confidence with Power Poses

One of my favorite Ted Talks is by Amy Cuddy and it talks about how body language can shape how you feel .

There’s been some back and forth about the validity of her findings, but her latest research seems to have silenced the critics.

What she found is that people that strike powerful poses also feel more powerful.

Ever needed to feel powerful?

Like right before going on stage to talk to hundreds or thousands of people?

So before every webinar my team and I, and when willing also our guest speakers, now power pose. I definitely feel better afterwards and we always have some good laughs doing it and feel less tense going into the webinar.

Would love to cite a source for this image. If you know it, please let me know.

Tips for Engaging your Audience

39. start early for pre-show banter.

Here’s why:

• It makes your early birds feel good about themselves. They get some exclusive pre-show banter as a reward for joining early.
• It reduces your webinar nerves . People come in one by one and not all at once at the top of the hour.
• It sets a relaxed & friendly tone . You go from the green room chat with your co-presenters to a small, intimate audience. Amicable chat ensues. Everyone feels good.

Ok, I’ve launched it early, now what?

• Personally greet attendees as they come. It’s fun for those called out by name and it helps the entire audience feel like a part of a group. Have too many people joining to call them out individually? Great. Tell the audience. “Wow, so many of you on today, I’m sorry I can’t greet you all personally.” Sounds friendly, human & relaxed.
• Stumped for topics? Two small talk staples work well: “Where are you joining from?” and “How’s the weather where you’re at?”. Variations work well too: “What do you see when you look out your window?”
• This is also a great moment to learn what the audience is interested in . What are their most pressing questions? What are they looking forward to from the way the webinar was described?

40. Get the Audience to lean in with Icebreakers

An easy way to get your audience engaged is to start with an icebreaker question. It’s a method proven in countless in-person workshops and it translates really well to a webinar.

Ask an open-ended question that anyone in your audience will find easy to answer and that relates to the content in your webinar.

Bonus points for making it fun. I’ve asked for favorite 80s TV shows (See slide below – probably my all-time favorite. As a German I always rejoice when I can get a David Hasselhoff reference into my decks), favorite robots, most horrible customer service experience, you name it.

Call out and comment on fun responses as they come in. This gets your webinar attendees familiar with the chat or Q&A function of your webinar tool and it gets them to take action.

In analyzing the average time an attendee spends on a webinar we’ve found that active participants in a webinar are more engaged, stay on longer and are more likely to respond to your call-to-action.

Here are some webinar icebreaker thought starters .

41. Get on Camera!

It’s surprisingly tough to get business people on camera. I polled a group of webinar organizers and a surprising 64% said they never get on camera . I think that’s a huge missed opportunity.

In 2011 the company I was with got acquired by Citrix, at the time the parent of GoToMeeting.

My local team in Germany was joined by colleagues in the UK and France. We decided getting on camera would be mandatory in all meetings and 1:1’s.

The months that followed turned me into a firm believer in the power of video. We couldn’t get all teams together in one place until six months later and when we did, it was as if we’d already met many times before.

The daily interaction on video had created the same intimacy you get from working together in an office.

It doesn’t matter if you “have a face for radio”. What matters is that you’re a real person with all the quirks any of us have. That makes you relatable and is the basis for building a relationship and ultimately trust with your audience.

Case in point: When I polled another webinar audience on whether they thought presenters on webcam were engaging or distracting, the verdict was clear. 83% said presenters on webcam are very engaging or engaging .

I hope I’ve convinced you to get on camera next time. Here are some bonus tips so you’ll look great when you do:

• Get an HD webcam (or even  stream with a DSLR camera ).  I’m using standard Logitech webcams and am quite happy with them. An affordable option is the  Logitech C922 Pro .
• Good lighting makes a massive difference. Justin Brown has a great  beginner’s guide on video lighting .
• As does a professional background. One trick is to do it like Hollywood and get a green screen . Another affordable option is to use simple paper backgrounds like video hosting company Wistia recommends.

If you try any of these tips and get on camera I’d love to hear about it in the comments below!

42. Introduce your Guest Speakers like Rock Stars

To get your audience is edge-of-their-seats excited introduce your guest speakers with a bit of fanfare.

Highlight their expertise, give an example of what you learned from them and why you’re excited about what they bring to the webinar.

Remember the structure I laid out in tip 10? The four times you “Tell them”? With the speaker introduction you “tell them why they should listen”.

Credit for this tip goes to Todd Earwood , who has nailed a webinar method and sequence that’s spot on. Check out this podcast by CoSchedule and listen to Todd lay it all out .

Below is an example of how I introduce guest speakers on my webinars.

43. Prompt Interactivity with Polls

Every one of your webinars should have 2-3 polls.

I’m serious. Polls are one of the most underestimated webinar tools and there’s no excuse for not using them as they are so simple to set up.

Polls have several great benefits :

• They get your audience to interact, instantly increasing their engagement and likelihood to stay on longer.
• You gain insights about the audience that you can use to adjust your talk on the fly.
• Polls provide quick & painless primary research data you can turn into content or share on social.
• They’re also great at helping you segment your audience and email list and increase the relevancy of your communication.
• Tied to that is their most important benefit: The information you gather through in-session polls helps your sales team understand the customer and craft a much more relevant follow-up.

My favorite poll questions to tailor your delivery :

• What’s your experience level with [TOPIC]? Beginner / Intermediate / Advanced / Pro
• The following one courtesy of Craig Hadden and has helped me more than once: How’s the pace of this webinar? Much too slow / A bit too slow / About right / A bit too fast / Much too fast

Great questions to better understand and segment your audience :

• What are your biggest challenges with [TOPIC]?
• What are your main use cases for [SERVICE]?

A typical question for gathering ad-hoc research data :

The tweet below is an example of data gathered from a webinar poll and shared on social.

Trouble getting your sales team to consistently follow-up on your webinar leads? You’re not alone! pic.twitter.com/rrAvq3TVbR — Daniel Waas (@DanielWaas) November 27, 2018

The poll question you should include in every one of your marketing webinars :

• Are you interested in a follow-up conversation Yes, please / Thanks, I’m good for now

44. Avoid the Seven Deadly Sins of Poor Webinars

I’ve invented my own metric for ensuring I deliver value and the audience stays with me (ta-da):

AIM = A verage I nsights per M inute

When I review my content, I look at each slide and think about what insight people will take away from it. If there’s not enough insight the slide gets cut. While focusing on insights is great for getting it right, you can also improve by simply not #%$!*@§ things up.

LogMeIn asked more than 3,000 professionals about their preferences when it comes to content . One thing that emerged were the seven deadly sins of poor Content you need to avoid:

45. Train your Voice to up your Presenter Game

You don’t need a voice coach but watching the short TED talk below by Julian Treasure will go a long in making you a more engaging presenter.

Don’t have time to watch a video? Here’s the gist of it: Julian proposes there are four cornerstones of an engaging speaker:

H onesty, A uthenticity, I ntegrity & L ove

This really resonates with me when I think of my own experience. You are more passionate and genuine when you speak about a topic close to your heart. And as people, we register on some level when we are being deceived.

Then Julian goes on to introduce the amazing toolset, that our voice is and shows how to use it. Personally, I find pace & volume to be the ones that are easiest to apply (starts at minute 4:38):

• Register • Timbre • Prosody • Pace • Pitch • Volume

Another fun part of the TED talk starts at 7:47 where Julian shows you how to warm up your voice before a speech. Check out the full video below:

46. Get Attendees' Attention with Quizzes

Quizzes are a fun variation of a standard poll that can break up longer stretches with a single speaker.

My friend Roger Courville , aka The Virtual Presenter, introduced me to this idea and the two quiz types below in particular. 

Quizzes are fun for everyone and an easy way to pull your audience back in and get attendees to interact and engage. 

One fun variation is “Are you smarter than a 1st grader?”. As you can see I put a slight spin on it and tailored it to my audience. Click through the image carousel to see how it works.

Another variation is “Fact or Crap”. This one is great for really driving a surprising point home that challenges your listeners’ preconceptions. You introduce a somewhat improbable statement, let the tension build a little and then reveal the surprising answer.

47. It's ok to Go Long with your Webinars

Webinars are the poster child for long-form content. If your content is good the participants will spend about an hour with you. Where else do you get to spend that much time with a prospect or customer?

Below are the average times in minutes a webinar attendee typically spends on a webinar, broken down by use case. 

Want yet more ideas? Here are a few other ways to deliver more engaging webinars .

Turn Attendees into Hot Leads

48. convert viewers with a clear call-to-action.

One of the best ways to boost conversions from a webinar is to capture the interest in the exact moment your audience is ready to take action. That’s why planning for what is called the hook or call-to-action is so important.

Deliver outstanding, immediately actionable insights and advice until two thirds into the webinar. You’ve demonstrated your expertise and provided value, now you have permission to prompt an action.

If you’ve done your job well your participants are full of new ideas to try and ready to roll up their sleeves. The perfect moment to tell them how you can help and give them one clear next step to take. That could be a consultation, a product demo, or a discount for a product.

Watch for this surefire sign your audience is ready to take your desired action 😉

I used to have a call-to-action sending attendees to landing page. They’d click the link during the webinar and get to the landing page where they would have to fill out a short form to get the offer.

Over the past year, I’ve changed my approach. I now start a quick poll asking “Would you like a follow-up conversation?”. I have a slide in my deck dedicated to just this purpose.

With the new approach, our average number of highly qualified leads increased by 244% and the value of sales pipeline generated still rose a respectable 220%. On average each of our webinars generates $69,000 in sales pipeline .

Using an in-session poll to get your audience to raise their hand for a follow-up works because there is no break in the experience. Attendees answer the poll right in the webinar tool and don’t have an additional click to a landing page and form fill to complete.

For listeners, the poll is a convenient way to take the next step and put what they’ve learned in the webinar into practice.

49. Remember to Provide a Recap

Don’t forget the recap slide.

Just before the end of the webinar, recap everything your audience just learned on one simple, visual summary slide.

When I present at conferences this is the moment everyone pulls their phone out, snaps a photo, and shares it on Twitter.

Build that moment into your webinar and actively encourage your audience to take a screenshot and share it. Here’s an example from one of my sessions.

50. Gather Feedback & Personalize with an Exit Survey

Most webinar tools allow you to survey attendees as they leave. Use that opportunity to gather feedback and information to personalize your follow-up .

To continuously improve our webinar program we ask viewers to rate the webinar on a four-point scale: Excellent, Good, Fair, Poor ”. We then calculate the percentage that answered excellent or good. Our highest rating so far was 96% with 69% rating it excellent. Our worst webinar got 63% good/excellent.

For fair and poor I read every single comment or question provided to understand where we can improve .

We also repeat the “Would you like a follow-up conversation?” question to generate additional conversations with anyone who might have missed the in-session poll. That includes people that only view the recording. Another compelling reason to keep that question.

Segmentation and personalization are two additional uses of the exit survey. Good questions to include are:

• Do they already use the type of product/service you offer?
• If yes, which competitor are they using?
• What is their primary use case?
• “Is there anything else we can help you with?” with an open text field frequently yields great insights as well.

Integrate your webinar tool with your marketing automation solution and your team has all the ingredients and context for a highly personalized follow-up .

51. Record All your Webinars

Always record your webinars.

Your audience will invariably ask for a recording. In fact, looking at our own webinar program, 26% of viewers will only watch on-demand. For many, access to the recording is why they signed up in the first place.

Plus, turning the recorded video into an on-demand webinar attracts a constant flow of new leads and extends the impact beyond the live event.

Many webinar platforms now offer so-called simulated live, replay, or evergreen webinars. These webinars feel like a live event to the attendee, but you don’t have to be there to host them. Instead, it’s simply a replay that unfolds exactly like the live event did. Bonus points if you include a transcription of everything that was said on the webinar.

This is a great way to save time and extend your reach. 

52. Send the Follow-up Email ASAP

Immediately after the webinar, write a follow-up email and send it to everyone that registered.

Recap the webinar briefly. You’re hopefully still riding the webinar high, so let that excitement shine through in your email.

Make sure you include…

• a link to the slides. I host my webinar slide decks on Slideshare for some extra exposure. I usually pre-upload them so I have a quicker turnaround for the follow-up email.
• a link to the recording. 
• a repeat of your call-to-action. In the example below I’ve put the call-to-action in the PS: line.

Most webinar tools allow you to automatically distinguish between attendees and absentees and will send the emails for you.

If the constraints of the standard template feel too limiting you can also automate your follow-up through a marketing automation or email marketing tool. Jessica from SmartBug Media has a detailed breakdown of how to realize a good webinar follow-up sequence in Hubspot .

I’ve put together a full set of webinar email templates (from invite to follow-up) you can adapt to your own needs.

53. Integrate with your CRM & Marketing Automation

As mentioned in tip 48 a well-executed hook can increase the MQLs (marketing-qualified leads) from your webinar by 244%.

But to turn those leads into results you’ll need an equally well-executed follow-up.

Timeliness and relevance are the two critical components for your sales team to successfully connect with the prospect and further the conversation.

With their point-in-time nature webinars automatically deliver on timeliness. Combining in-session polls, exit survey, Q&A and hook your team is poised to also deliver on relevance.

You’ll want to connect your webinar tool to your marketing automation and/or CRM system.

Tools like Hubspot, Marketo and Salesforce Pardot allow you to score webinar leads and route the hot ones straight to your sales team.

Here are the factors you should consider for your scoring process :

For groups 4 and 5 a completely automated follow-up is fine.

For groups 1-3 I’d recommend a personalized follow-up.

Arm your sales team with all the context from the webinar. Give them poll & survey responses as well as the Q&A.

A timely and highly contextual follow-up is your best bet for turning webinar leads into sales opportunities.

54. Stay in Touch with a Delayed Offer Email

A little while back I co-hosted a webinar with Erik Harbison, then the CMO of email marketing provider AWeber, about best practices when it comes to webinar emails (the link takes you to the recording).

I inevitably learn a few new tricks whenever I co-host. In this case, I was surprised and delighted by how AWeber applied the concept of a “content upgrade” to webinar follow-up emails.

If you’re unfamiliar with the term: a content upgrade is often used by bloggers to generate email subscribers. It’s a useful offer (like a free course, template or e-book) intimately related to the topic of the post and handed out to readers as a gift for subscribing to the bloggers’ email newsletter. 

Brian Casel from AudienceOps explains content upgrades in a bit more detail. 

In the slider below you can see the sequence the AWeber team uses to follow-up on their webinars.

• The first send a regular follow-up email right after the webinar
• They follow that up a week later with a “content upgrade” – an offer that is directly relevant to the topic covered on the webinar. In this case a copy-writing course.
• After one month they send another follow-up with other related content.

AWeber uses a relatively soft offer to continue to nurture the relationship. If your webinar topic already focused on a later stage int he buying process feel free to opt for a harder offer like a call, demo or trial. 

If you don’t have an email list yet, AWeber also has some solid tips on how to use webinars as a list-building tactic . 

55. Analyze Your Webinar Performance

Whoa, you made it all the way to the last tip.

Webinars are hard work, but they’re also a ton of fun. A big part of that is the intoxicating feeling of an event your audience loved. My team calls it the “webinar high”.

To consistently wow your audience every time and to get lasting results from your webinars you need to constantly raise the bar. And you can only do that if you know what to improve.

Here’s what I measure:

• Approval rating All our exit surveys ask “How would you rate this webinar? [Poor | Fair | Good | Excellent]. I calculate the percentages for each and then track the combined percent of good & excellent. I aim for the mid-nineties.
• Registrants, Attendees/Viewers & Attendance Rate These three metrics go together. It’s ok to have a low attendance rate if registrations are high. The goal is to increase viewership over time, no matter if live or on-demand.
• Q&A, chat & email responses This is the most direct form of feedback from attendees and the one you learn the most from. I read every single comment left by anyone who rated the webinar poor or fair. Then I aim to fix the root of the negative feedback.
• Leads, pipeline and bookings/revenue generated Your ultimate goal is to drive a business outcome, but leads can be a leading indicator.
• Dimensions to test I keep track of a couple of additional dimensions: webinar type (co-marketing, in-house, influencer), start time, and of course the title.

I’m using a simple spreadsheet to keep track of my webinar metrics . It’s nothing special, but feel free to copy and modify it to your needs.

I also have a more in-depth guide to webinar reporting & analytics for you to read.

It's a Wrap. Phew. That was a Lot of Webinar Tips.

Time to put a pin in it.

What do you think? Were these tips stale or sparkling?

And what are your personal favorites?

I’d love to hear your feedback in the comments below!

About the Author

Daniel Waas

Over the past few years, I've put on over 500 webinars and had a chance to analyze more than half a million sessions run on the big webinar platforms.

Now I run my own online event consultancy and am on a mad mission to end all dull webinars by sharing the best of what we've learned so you can skip the learning curve and turn your webinars into an instant hit.

Outside work, I’m a geek at heart who loves LEGO, sci-fi and the occasional video game. If talking B2B for hours is your thing please get in touch with me on LinkedIn or Twitter.

Let's talk.

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20+ Best Business PowerPoint Presentation Templates

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25 best powerpoint templates for webinars.

Are you looking for the best webinar PPT slides to get your project off the ground?

If so, congratulations! You have stumbled upon a gold mine. Do you want to discover more about the webinar PowerPoint templates for a presentation? Here I have listed some of the finest collections of virtual event PowerPoint templates, and they are here just for you.

Every webinar PowerPoint template you will see below is available for instant download and includes free customer support, free updates, and unlimited usage. Professionals make these virtual event templates with many years of experience in the field, so you can be sure they will deliver good results. It does not matter what area your company operates in, it’s highly likely that we have a webinar PPT that will fit your needs.

Nowadays, webinars are trendy. Businesses and educational institutions conduct meetings through this medium because of the ease with which remote audiences can participate; even if they lack experience or no time to make a presentation from scratch, these templates will definitely help you for your online meeting, class meeting, etc., no matter where participants are situated.

Table of Contents

“Archer” Webinar Presentation Template – Professional Webinar Presentation

If you’re thinking of hosting a webinar, this professional-looking slides deck is an excellent starting point. These trendy slides are incredibly well structured and straightforward to manage with each slide being user editable so that they can be tailored perfectly for your audience’s needs without any hassle or confusion on their part.

• It has 35 unique presentation slides.
• 16:9 The aspect ratio of a slide.
• Readily editable charts.
• Timelines that are well designed.
• Multilingual free fonts are available.
• This is appropriate to Master Slides.

Top Webinar Presentation Template – Best Webinar Slide Deck

If you’re searching for a good webinar slide deck, this PowerPoint design is ideal for you. This template includes established colors and customizable elements that are easily editable. If you want a minimal design, this template may be used.

• There are over 30 unique slide templates available.
• Choose from 5 pre-made colors.
• PPTX files contained.
• The template is simple to customize.
• Retina ready.
• 16:9 aspect ratio.

“Bomero” – Webinar Event PowerPoint Template

The design also plays a significant role in any presentation. “ Bomero ” is one of the most awesome webinar event PPT templates, with stunning design slides and various features. With these presentation slides you can create a presentation design easily.

• There are 60 presentation slides.
• Thirty extraordinary editable presentation slide designs.
• Two-color variations (Light and Dark).
• 16:9 HD widescreen slide format.
• No need for other image editing software.
• Drag and drop images.

“BuzzUp” Entrepreneurship Webinar Presentation Template – Business Webinar Presentation PowerPoint Template

This business entrepreneurship webinar PowerPoint template is for those who are managing a company or team. It contains many beautifully designed slides that can be very easy to edit for your needs. Also, this webinar template is excellent for launching a new product or covering an important topic.

• There are a total of 30 PowerPoint slides in this presentation.
• Graphics can be completely customizable.
• All of the designs are based on the Master Slides.
• Just drag and drop is enough to design your slides.

“eLetto” Webinar Presentation Template – e-course Slide Deck Presentation PPT

This Microsoft PowerPoint presentation is a modern and colorful presentation that can be used to display all of your online courses or e-courses. It also includes many beautifully designed slides that may be easily modified and tailored for various business needs. “ eLetto ” PowerPoint template was developed specifically for e-learning and webinar presentations. This sophisticated PowerPoint lets you creatively present your ideas with an emphasis on the educational discipline.

• 30 PowerPoint Slides incorporated.
• All of the visuals are completely editable.
• Free web fonts are available.
• Based on Master Slides.
• 16:9 Widescreen Ratio.

If you’re in need of some presentation templates for marketing, then take a look at this collection of marketing PowerPoint templates .

“Onlino” – Modern Webinar Business PowerPoint Template

“ Onlino ” is a well-designed PowerPoint template for a modern webinar business. The design of the slides is elegant and simple, allowing your company’s data to be present in an organized fashion. These webinar PPT files may used for various corporate purposes. Use this template to motivate your staff.

• These slides are creative, clean, simple also; those slides are multipurpose.
• The display resolution is also very good with an aspect ratio of 16:9. These are completely HD slides(1920 x 1080 pixels).
• Set the image with the slide master.
• It is not necessary for the help of other image editors.
• Each piece of content is entirely editable.
• The files contains .PPTX & .PPT PowerPoint files.

“Ogiro” – Webinar, Seminar, and Conference PowerPoint Templates

Webinars, meetings, conferences are the necessary thing in every business. Through online meetings can easily manage your team effortlessly. Explaining the whole information or strategies to the crew might be pretty manageable for the team leaders; however, sometimes they struggle to design a complete PowerPoint presentation. This seminar PowerPoint slides will be a perfect solution to design an entire PPT slide. This “ Ogiro ” online meeting PPT template has clean slide designs with a fully editable option. Also, it comes with two color themes variation. Try these PPT slides to save your precious time.

• This template pack includes 100 presentation slides.
• Unique editable presentation slides.
• Two-color theme options.
• RGB color mode.
• Fully drag and drop is enough to customize.

“Serenity” – Elegant Webinar PPT Presentation Template

This stylish, professional webinar PPT template is completely designed for those are planning to present like a PRO. Each slide is crafted by professional designers; hence the design part of this template is absolutely stunning. Every single element of this template is fully editable, and you can customize it based on your purpose. If you are trying to interact with your audiences, then get this stunning PPT design.

• This PPT pack includes 30+ unique slides.
• 16:9 slide aspect ratio.
• This template has fantastic photo galleries.
• Charts are simple to modify.
• A collection of creative infographics.
• Very attractive timelines.
• Multilingual free fonts.

“Meetio” – Best Webinar Meeting PowerPoint Template

The “ Meetio ” webinar meeting PowerPoint template is one of the best choices for those who want to have a clean and simple design. This type of presentation can be used in various ways because it has slides with an elegant look that will match your brand image well. It has a design that focuses on the content of each slide to keep your webinar meeting interesting for those attending it.

• Clean and adaptive multipurpose slides.
• Place the image with slide master.
• You don’t want to rely on other editing software.
• All the texts are fully editable.
• Complete charts and graphs are fully editable.
• Both.PPTX and. PPT PowerPoint files are included.

“Konferenz” – Webinar and eCourse Presentation Template

“ Konferenz ” is a presentation that can help you make an impression. It has 46 brightly-colored slides, and they come with different options, so it’s easy to customize your own design! The central focus of this slideshow is companies working in the online industry, digital education facilities, or Ecourse companies.

• 40+ clean PowerPoint slide designs.
• All graphical elements are completely editable.
• All designs are based on the Master Slides.
• 16:9 Widescreen ratio.

Have a look at this finest collection of business PowerPoint presentation templates to strengthen your business.

“Brynn” Premium Webinar Presentation Template – Elegant Webinar PPT Templates

Thirty-five different slides, easily editable charts, creative infographics, nice-looking timelines, and multilingual free fonts are just a few of the features in this expert design webinar presentation. It’s a perfect choice for trainers, consultants, managers, and coaches who need to create virtual presentations on topics associated with education and more. Also, this webinar template has a lot of flexible features that will help you change.

“Pozea” Best Conference PowerPoint Templates – Comprehensive Webinar PowerPoint Templates

This PowerPoint presentation is a powerful tool for business presentations. This professional PPT template is perfectly fit for gaining users’ attention and capturing their interest. It features a clean design and also includes easy-to-use slides with editable content. The template offers plenty of space to convey important information about your subject without overwhelming viewers. It also contains several graphics, charts, and icons, etc.

“Endless” Event Aesthetic PowerPoint Template – Stunning Webinar PowerPoint Presentation Template

An “ Endless ” PowerPoint template is a beautiful, minimalist PowerPoint theme . It’s ideal for personal, commercial, or organizational usage. It’s exceptionally adaptable and simple to modify: you may alter the graphical components and content with relative ease. This PPT presentation has a vast color palette available as well.

• 60+ collection of unique presentation slides.
• It provides light and dark versions.
• XML files included.
• Unlimited color options.
• Well-designed infographics.
• Fully customizable graphical objects.

“Available” PowerPoint Presentation Template – Webinar Slide Deck Templates

If you don’t have time or design skills, you might want to invest in a premium webinar slide deck. This template will offer a lot of advantages and is simple to manage. You don’t want to be reliant on external software to modify your presentation. Get this PPT slide now and make your presentation more exciting and professional.

• Forty multipurpose slides with a creative and simple design.
• Fully animated and non-animated 10 PPTX Files included.
• The aspect ratio 16:9.
• It contains 42 layouts with light and dark versions.
• Infographics that are entirely handmade.
• Section breaks slides.
• The slides are all high-definition.

“Seminary” PowerPoint Template for Seminar – Virtual Event PPT Template

“ Seminary ” PowerPoint presentations are cutting-edge and include unique features. Every aspect of this slide has been created with care and attention. This presentation template is a multipurpose PPT slide design that may used for a variety of presentations, such as business, portfolio, production, marketing, and so on. Forget about the whole process and save time. All you have to do is follow a few simple steps, and you’ll be good to go. So why are you waiting for it? Grab it now and excite your colleagues.

• There are a total of 36 creative slides included.
• The entire graphics are customizable.
• A collection of free web fonts.
• Only a few minutes is enough to make the whole presentation.
• There are two types of files included.PPTX and. PPT File.
• A simple documentation file.

“Seminarly” Sleek Professional Presentation Template – Modern PowerPoint Templates for Conference

Please take a peek at this elegant PPT template design and consider it is a complete solution for online education, webinars, e-courses, and virtual business meetings. This template will let you quickly organize a meeting or demonstrate the data attractively to your crew if you use it. Try this template design out to save a lot of time.

• 30+ PPT slides.
• The complete graphical objects are easily editable.
• All the slides are based on the Master Slides.
• Two types of presentation files are included (.PPTX and . PPT).

Webinar Request PowerPoint Presentation Template – Complete Business Meeting PowerPoint Template

This entire company meeting PPT template is ideal for meetings, as it impresses your bosses, investors, team members, and others. This clean webinar PPT template features beautiful slides created by expert designers. This one is well appropriate for commercial, corporate, and personal usage.

• This PPT template pack consists of 400+ slides.
• Templates contain numerous master layouts that should be used for each template.
• Four color schemes are included in this package.
• Elegant transition and many more features.

“Confira” Online Conference PowerPoint Template – Best Webinar PPT Theme Designs

This PowerPoint theme may assist you in developing an innovative business strategy or concept if you need to present one. “ Confira ” is a versatile PowerPoint template with several unique characteristics. You can make outstanding presentations using this PowerPoint bundle, according to your preferences.

For webinars, virtual events, conferences, and seminars, this presentation template is highly recommended. It has the ability to make your event or conference stand out. You can also use it for your personal needs.

• A collection of 40+ modern slides.
• A PDF documentation.
• It doesn’t need additional skills; it’s very useful to use.
• Professionally designed Presentation slides.
• Fully editable charts and graphs.
• Unique mockup devices and predefined text styles.
• They included world maps.
• A great collection of colors and very few clicks to change.
• All the slides are full HD.

Business Promotion PowerPoint Template – Online Business Webinar PPT Templates

This Instagram story type is a fantastic method for commercial advertising. These online business PowerPoint presentation templates are ideal for product presentation, business, marketing, promotion, and corporate presentation. These slide designs are fully customizable with Adobe Illustrator and MS PowerPoint . You can create your own concept using the numerous color possibilities available. Engage with your audience by obtaining this template design.

“Wilith” Seminar PowerPoint Presentation Slides – Online Course PPT Template

“ Wilith ” is one of the best PPT templates for online courses. The creative and professional design makes your presentation stand out. All the slides are designed by an expert PowerPoint designer and based on Master Slide design; they can be used for any kind of presentation.

If you are planning to host webinars, virtual seminars, online courses, this template will be one of your best choices. It has all the features that you need to present live sessions using PowerPoint presentations. This webinar theme is clean and professional, which makes it easier to convey your message effectively without losing the quality.

PowerPoint Presentation for University and Education – Online Course PowerPoint Presentation Template

Do you work in the education sector? Do you have any intentions of offering an online course, running a seminar for university or college students, or else organizing an online course? You’ve arrived at your destination. This modern PPT slide design is primarily intended for educational use also allows for total customization. It’s designed in conformity with the latest trends in online education. The template is also an ideal fit for information technology seminars, workshops, webinars, and conferences. From now on, you can impress your audience with this brilliant design.

• There are 40+ slides in total, each with its own unique design.
• You can modify any of the image elements with ease.
• The screen ratio is 16:9.
• Two distinct file types are included in the package. (.PPTX and .PPT)

“Koba” Premium PowerPoint Presentation Design – PowerPoint Presentation for Business Webinar

“ Koba’s ” professional slides are designed to help you bring your business presentation into a new style. “Koba” has all you need for a unique deck with 100+ distinct and customizable slide designs, graphs, charts, tables, and diagrams. This PPT template helps you to create a professional-looking business conference presentation in a stylish way that ensures your content is presented in the best possible way.

Don’t spend too much time creating a PowerPoint presentation; simply download this excellent template and use the rest of your time to prepare your speech.

• 100+ creative presentation slides.
• All the PPT slides are retina and HD.
• Two variations of files were included (PPT and PPTX).
• The slides, which have two aspect ratios (16:9 and widescreen).
• All the presentation layouts are based on Master Slides.
• Creative infographics.

“Magnum” PowerPoint Presentation Template – Unique Webinar Presentation Templates

“ Magnum ” PPT slides are created by experienced professional designers. Do you need to make your presentation more interesting? Then this PowerPoint slide design will be the best choice! The various color schemes and other lots of features definitely give you customizable options; try out this unique PPT template package for maximum productivity.

“Hasta” Portfolio PPT Presentation Template – Top Webinar Slides Template

“ Hasta ” is a PowerPoint presentation that may be used to display your portfolio and concepts in a professional manner. This is the ideal business portfolio presentation for anybody wanting to show off their innovative concept or project. This presentation has engaging and straightforward content slides. There are no required third-party applications. It’s also fully editable, with all forms being resizable without loss in quality.

“Talkie” Online Meeting PowerPoint Presentation Templates – Online Meeting Slide Deck

This sleek, modern presentation is both attractive and charming. This professional online meeting PowerPoint template will build trust with your online audience. It’s easy to download and simple to customize. This wonderful online PPT presentation template has professional design slides suitable for any type of modern business. The simple and stylish background layout makes this template perfect for any online or virtual webinar. Check out the online meeting PowerPoint template now.

One of the best things about conducting online webinars is that you can easily connect with your entire audience in a single window; also no need to yell over everyone. With the help of webinar PowerPoint templates, you can make your content visually appealing and interactive. That is why it’s really important to use eye-catching PPT templates for better results. This would not only help you grab attention but also increase productivity.

There are several free webinar PowerPoint presentation templates accessible, but they only contain basic features. If you wish to use more advanced features, go with a premium webinar PPT template; otherwise, utilize the free one. So, choose the right one for you. The following slides are one of the best PowerPoint presentation themes for webinars.

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How to Do Strategic Webinar Planning: A Step-by-step Guide

Webinar Experts

WebinarNinja Editorial Team is a diverse group of professionals passionate about webinars, sales, and marketing. We update you on the latest trends, dive into technical topics, and offer insights to elevate your business.

For marketers and sales professionals, webinar planning is vital. It’s a means to engage directly with their targeted audience, generate high-quality leads, and ultimately drive sales.

By carefully planning a webinar, including its content, timing, and promotional strategy, you can address the pain point of low engagement and conversion rates.

In this post, I’ll show you how to plan a webinar strategically step-by-step and present some of the best practices.

Hang on till the end.

What Exactly is Strategic Webinar Planning?

It is the process of designing, organizing, and executing webinars with a clear, purposeful strategy in mind.

Over the years, webinars have become an indispensable tool for businesses, educators, and organizations, and you need definite plans to achieve optimal results out of webinars.

The strategic aspect involves a series of steps and considerations to ensure a webinar effectively achieves its intended goals.

Here’s an overview of what such strategies typically entail:

• Target Audience Identification
• Objective Setting
• Content Development
• Platform Selection
• Promotion and Marketing
• Rehearsal and Technical Preparation
• Follow-up and Analysis

A webinar planning strategy is all about ensuring that every aspect of the webinar is thoughtfully considered and aligned with the overarching goals, whether it’s educational, marketing, or community building. This calculated approach helps maximize the impact of the webinar and ensures it delivers value to both the host and the audience.

A Step-by-Step Strategy to Create a Winning Webinar Plan

Creating a successful webinar involves careful planning and execution. Let me show you how to go about it.

Define Your Objectives

Clearly outline what you want to achieve with your webinar. Objectives could range from educating the audience to generating leads and selling a product or service.

For example, if your objective is lead generation, set a specific goal like, “Acquire 100 new leads in 3 months.”

Your objectives will guide every decision you make moving forward.

Pro Tip: Make your objectives SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) to evaluate the success of your webinar better.

Choose Your Topic and Speaker

Select a topic that is not only relevant and engaging to your target audience but also showcases the speaker’s expertise.

Similarly, the right speaker can significantly impact a webinar’s success by attracting more attendees and delivering valuable insights.

Partnering with a renowned digital marketing influencer as your speaker for a webinar on digital marketing trends is a good case in point.

Co-hosting like this with an industry expert will enable you to expand your reach and add credibility to your webinars.

Determine the Date and Time

Choose a date and time that maximizes attendance. Consider the time zones of your target audience and avoid scheduling conflicts with major holidays or industry events.

Remember, hosting your webinar on a Tuesday, Wednesday, or Thursday can increase attendance rates as these days are generally the most convenient for professionals.

If you’re targeting a global audience, pick a time that falls within the overlapping business hours of your main audience segments to ensure greater participation.

Select a Webinar Platform

Choose a platform that supports your technical requirements, such as the number of participants, interactive features (Q&A, polls), and integration with marketing tools.

For example, the best webinar software systems are flexible to host live, automated , series, and hybrid webinars. They let coaches, trainers, teachers, and consultants connect with their audience in real time or at any time, wherever they are.

What You Can Do: Take advantage of free trials to test the platform’s reliability and ease of use before committing to it. If engagement is a key objective, select a platform that offers robust interactive features like live polls and chat functions.

Promote Your Webinar

Utilize multiple channels to promote your webinar, including email marketing, social media, and paid advertising. Tailor your promotional messages to highlight the value and unique insights attendees will gain.

Pro Tip: Create a branded, compelling, and high-converting landing page for your webinar that includes all the key details, speaker bios, and a registration form.

Leverage email marketing by sending a series of reminder emails leading up to the event to keep your webinar on top of mind.

Prepare Your Content

Your webinar content should be informative, engaging, and relevant to your audience’s needs and interests. Develop a structured agenda that covers all key points while allowing time for Q&A.

Use visual aids, such as slides and videos, to enhance understanding and retention. Keep slides clear and visually appealing to maintain audience engagement.

Break down complex information into digestible chunks using infographics or charts to make your content more accessible.

Rehearse Your Webinar

Conducting a rehearsal is crucial to ensure that your presentation flows smoothly and that all technical equipment works correctly. It also makes speakers more comfortable with the material and timing.

Record your rehearsal to identify areas for improvement and get comfortable with the pacing of your presentation. For example, during the rehearsal, practice transitioning between speakers and segments to ensure a seamless experience for attendees.

Host the Webinar

On the day of the webinar, log in early to prepare and troubleshoot any last-minute technical issues. Engage with your audience through interactive elements and keep the presentation dynamic.

Remember: Have a backup plan in case of technical difficulties, such as a pre-recorded segment that can be played while resolving issues.

Start the webinar with a fun icebreaker poll to engage attendees from the beginning and set a positive tone for the event.

Following this webinar planning checklist will help you create and execute webinars that not only meet but exceed your objectives.

Check out this sample webinar planning template .

Webinar Planning Best Practices

Let’s now dive into some of the best practices for webinar planning. These tried and tested approaches will enable you to improve your webinars’ efficiency and effectiveness, besides helping you standardize the process and gain a competitive advantage.

Leverage Storytelling & Narrative

Storytelling is a powerful tool in communication that engages audiences at an emotional level and makes complex information more relatable.

By weaving your webinar content into a compelling narrative, you can capture attention more effectively and make the information memorable. This approach breaks down barriers and makes technical or dry topics interesting.

A strong narrative with a clear beginning, middle, and end can significantly enhance audience engagement by making the content relatable and emotionally resonant.

Airbnb has effectively used storytelling in its webinars to share hosts’ experiences and journeys. This approach not only engaged the audience but also helped to humanize the brand and deepen audience connection .

Use Engagement Techniques

Engagement is key to a successful webinar. Traditional webinars often rely on a one-way flow of information, which can lead to audience disengagement.

By incorporating interactive techniques such as live polls, quizzes, and breakout rooms, you transform passive viewers into active participants. This not only keeps the audience engaged but also provides immediate feedback and insights into their preferences and understanding.

Interactive engagement with the audience will lead to better retention of information and a more enjoyable experience.

For example, Duolingo frequently hosts webinars on language learning techniques by utilizing interactive quizzes and polls to make the learning process fun and engaging for participants.

Additional Information: Plan these interactive elements ahead of time but be flexible enough to adjust based on the flow of the webinar and the audience’s responsiveness.

Incorporate Visualization & Multimedia

The effective use of visual aids and multimedia can significantly enhance the learning and engagement experience in webinars. This approach involves integrating relevant images, videos, infographics, and live demonstrations into your presentation.

Visual content can help clarify complex information, maintain audience interest, and cater to different learning styles. By diversifying the types of content you present, you make your webinars more accessible and engaging for a wider audience.

Scenario: A digital marketing agency is planning a webinar on the latest trends in social media marketing. Understanding that the topic involves a lot of data and case studies, they decided to incorporate a variety of multimedia elements to make the content more digestible and engaging.

Moz , a company specializing in SEO, regularly uses webinars to educate its audience on SEO strategies. Their webinars often include a mix of live screen shares, videos demonstrating tools in action, and slides rich with charts and graphs. This multimedia approach helps demystify SEO concepts for their audience, making complex data and strategies easier to understand.

Additional Information: When incorporating visuals and multimedia, make sure that the content is directly relevant to your topic and adds value to your presentation. Overloading your webinars with unnecessary visuals can distract from the key messages.

Plan your visual aids to complement and enhance your narrative, not overshadow it. Always test your multimedia elements before the webinar to avoid technical issues during the live session.

Conduct Post-Webinar Follow-Ups

Audience engagement doesn’t end when a webinar ends. Post-webinar follow-ups are crucial for maintaining a connection with your audience, gathering feedback, and providing additional value. This can include sending resources related to the webinar topic, offering a recording of the session, or inviting feedback through surveys.

Such strategies enhance the overall experience and help convert attendees into customers or repeat attendees.

Look at this example scenario : A health and wellness coach hosted a webinar on stress management techniques and wanted to keep the audience engaged after the event.

He developed a follow-up strategy to continue the conversation with his attendees. He sent a thank-you email, a survey to gather feedback, additional resources related to the webinar topic, and invitations to future webinars.

Pro tip: Tailor your follow-up content based on the interaction during the webinar to make it as relevant and valuable as possible to your audience.

Optimize for On-Demand Viewing

Not everyone who is interested in your webinars will be able to attend the live sessions.

By optimizing your webinars for on-demand viewing, you can extend their lifespan and reach. 

This involves ensuring the content remains relevant and engaging outside of the live context and making it easily accessible post-event.

On-demand viewing can significantly increase your webinars’ impact and audience size over time.

TED Talks are a prime example of content initially presented to a live audience but they have found a significantly larger audience through on-demand viewing, thanks to their engaging, evergreen content.

Remember: Record your webinars and make them easily accessible for on-demand viewing. Ensure the content is structured in a way that remains relevant and engaging, even when not viewed live.

Provide additional resources alongside your recordings, such as downloadable slides or a PDF summary, to enhance the on-demand viewing experience.

Crafting a successful webinar goes beyond just presenting information; it’s about creating an engaging, memorable experience that extends beyond the live event.

By incorporating storytelling, interactive elements, strategic follow-ups, and guest speakers, and optimizing for on-demand viewing, you can significantly enhance the impact of your webinars. 

Remember to continuously seek feedback and iterate on your approach to keep improving with each webinar you host.

Real-Life Success Story

When are you planning a webinar.

Webinars stand as a cornerstone, blending education, networking, and brand advocacy into a single, impactful event.

This guide has walked you through the importance of clarity in goals, meticulous audience targeting, engaging content creation, and robust promotional strategies. It has also touched upon the significance of leveraging technology and post-webinar follow-ups.

As I conclude, let me tell you this: webinar planning is not just about orchestrating a successful event but also about enhancing brand visibility and generating tangible outcomes.

If you need help implementing these best practices, look no further than WebinarNinja . It’s an all-in-one platform with built-in tools and features to host amazing learning experiences.

About the author

Webinarninja editorial team.

WebinarNinja Editorial Team is a passionate group of experts dedicated to improving your webinar experiences with top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your webinars.

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How to Design a Webinar for Audience Engagement

May 9th, 2024 Lauren Teneriello

Marketers are always told to drive audience engagement to improve pipeline. But what does audience engagement really mean, and how can you succeed at it? 

In simple terms, audience engagement is the interaction between viewer and presenter. Anytime you’ve been in an audience and asked to answer questions or participate in a poll by a “show of hands,” — you’ve been part of an engaged audience. Even breaking out into small groups with those sitting next to you is another form of engagement.

But what about digital events? We know that engagement applies to webinars , and that in the past, your audience may have been considered engaged if they just signed up and provided their name and contact info.

Now, webinar hosts and organizers are looking for a different level of digital engagement . They want more than just a number of leads — they want qualified leads that will turn into conversions and loyalty. They want appointments booked with potential future customers. 

The right audience engagement can do much more than deliver qualified leads. It can also tell your team what content resonates most with your audience, which can help your team accelerate the buying journey .

Your webinar engagement goals need new standards. Let’s see what you can do to drive audience engagement:

What is audience engagement?

We learned that audience engagement is the interaction between webinar presenter and attendee, but in even simpler terms, it’s audience interest. In the context of a webinar, garnering webinar audience interest comes down to conversion tools. Polls, Q&As, content libraries , live chat features, and demo options help you fold the entire customer journey map into your webinar. 

But not all engagement is the same. Let’s take a look at the different types:

Examples of webinar engagement

Active Engagement:

Active engagement can be defined by moments where audience members are actively engaging with webinar presenters and hosts. Features like Chat, Q&A, breakout rooms , and group discussion help facilitate active engagement. This type of engagement happens in real-time and can occur during live webinars.

Passive Engagement:

Passive engagement is defined as moments where webinar audience members are engaging with webinar features, but not actively interacting with the webinar host or hosts. Examples include: polls and surveys, CTA tools (like ‘ book a meeting’), downloadable resources, and social media links . This type of engagement can also happen on live webinars, but it can keep the conversation going after the webinar switches to on-demand. 

How to boost audience engagement 

Now that you know the different types of audience engagement, how can you increase overall webinar audience interaction?

Use design to your advantage

First: harness your creativity. Develop an engaging webinar console that reflects your brand with your logo. You can customize CTA buttons by adding photos and changing colors, all for a consistent look and feel. 

The goal is to create an experience that engages the attendee. Your console can be simple and streamlined or more complex with detailed images. It should reflect your brand and speak to your authenticity. 

Have housekeeping upfront 

Before your presenter gets into the meat of the webinar, have them highlight your webinar agenda , including the engagement tools audiences can use. State that there will be moments for active engagement/participation. If you point out the different tools, audience members can investigate based on what sounds interesting. 

Since most platforms have a tile-like format (picture an app layout on your smartphone), webinar audiences are most likely used to seeing multiple icons. But it’s up to you to point them out and remind them to use those engagement points throughout the presentation. Use distraction to your advantage—providing audiences with different options gives them something to engage with during your virtual event .

Ask for audience opinion 

Make sure you ask for audience feedback on whatever subject you are presenting. A 10-15 minute Q&A session at the end can help answer webinar audience questions that viewers are bound to have and share opinions. 

Brainstorming sessions are helpful not only for the viewer but also for your team. These sessions can lead to great ideas for future content and allow your viewers to participate actively. A good brainstorming session can also lead viewers to follow up and see if you’ve acted upon some of the ideas that were discussed. Asking for audience opinion continues to engage even after the webinar has ended .

Provide resources, handouts

Make sure attendees walk away from your webinar with something that helps them, whether it’s your latest research or a link to an ROI calculator. Having something in hand, like content to read later, can help keep your brand top-of-mind. 

Personalize your webinar experiences

Beyond a custom console, webinars can be personalized to an attendee . Before your event, make sure you set up audience segments to create engagement opportunities depending on where attendees are within your sales funnel. 

For example, are you trying to target a decision maker who can become a conversion, or are you delivering information to participants looking to obtain certification? Who you tailor your event to will determine what kind of engagement tools you include.

For example, you can provide one type of CTA resource to one segment and a different CTA to another. Additionally, you can dynamically display an account’s logo in a webinar console, which is useful for an ABM play or a series designed specifically for one account.

Tailor engagement opportunities to your event format

Not all webinars present content in the same way. When designing your webinar for engagement, keep in mind the webinar format you’ll use. For example, if your format is a Q&A panel, consider highlighting chat and Q&A tools to attendees so they can submit questions, spark conversation and help make the event feel more organic and conversational. 

It’s those moments of engagement that can further the relationship between the presenter and the audience show viewers that presenters are actually listening.

Make sure your webinar engages with a purpose 

Boosting audience engagement just for the sake of boosting audience engagement is a weak strategy. The ultimate goal is to drive leads to conversions and increase your bottom line, but there are several different ways to achieve this. Understand what you want audiences to engage with before your event and measure success against that plan. 

For example, you may want them to participate in a breakout room or respond to polls. Consider if you would like them to download specific resources and what you would like them to take away from those resources. 

Analyze audience engagement data

Whether you met your primary engagement goals or not, take the time to analyze audience behavior and engagement metrics from your webinar. 

Identify where audiences engaged the most. Use those insights to spur more engagement in future events; maybe try using different console tools to see if that yields better results. You can also use these insights to generate additional content like video clips, blogs, or e-books.

24 Best Webinar Platforms for Startups, Enterprises, and Freelancers

Webinars are an effective way to convert leads into paying customers , but only when done right. That’s why you need access to the best webinar platforms out there.

You can’t just live stream a choppy, low-quality, non-interactive video. Attending such webinars is a frustrating experience that doesn’t inspire conversions .

But with the right webinar platform, you can easily set up a reliable system for creating a deeper relationship with potential customers.

To help you find the right match, we’ve covered 24 different options in this article, including free and cheap alternatives to help you test the waters with no risk.

How To Choose The Right Webinar Platform for Your Company

There are a lot of webinar platforms out there. Some of them are even free.

But don’t just jump on the cheapest or easiest option. Spend some time figuring out which platform works best for your company’s unique needs.

Ask yourself the following questions.

What’s the goal of your webinars?

Will you use them for lead generation  or lead nurturing? Thought leadership or demonstrating products?

Look for a webinar platform with features that help you reach your goals.

How many attendees do you expect per webinar?

Many webinar platforms limit the number of live attendees you can have at each pricing tier. The most cost-effective platform for an audience of 30 might not be the same as for an audience of 3,000.

How will you interact with attendees?

Are you just planning to talk while your potential customers listen? Or will you engage with them — for example, by conducting a poll during the webinar?

If you want to interact with your audience, check out the engagement features that each platform has.

What will you do with the videos after the webinar?

Videos of past webinars make great on-demand content for your website, especially if you’re a B2B company . Webinars are the number one  type of content that B2B buyers are willing to register for with their email addresses .

If you’re going to use your webinar videos like that, you’ll want a platform that makes it easy to lock webinars behind a form.

24 Best Webinar Platforms

Keep the considerations above in mind as we explore the 24 options in this article.

1. Livestorm

Livestorm is a popular webinar and video conferencing platform. It works exceptionally well for product demos and training sessions.

• There’s a free plan (but it only lets you have ten registrants)
• Run live, on-demand, or fully automated webinars
• Engage attendees with features like polling, Q&A sessions, and upvoting
• Browser-based, meaning it’s available on any device and doesn’t require download or setup
• Branded registration pages can be generated for each webinar
• You can send automatic email reminders to people who have registered
• Integrations  with HubSpot, Salesforce, and other common tools
• As browser software, video quality can be affected by the host’s internet connection
• The cheapest paid plan starts at $99 per month
• Limited plan with up to ten participants: free
• Business plan with 100 live attendees (or add-ons for more): $99/month
• Enterprise plan with 3,000 live attendees: custom pricing

2. WebinarJam

WebinarJam is an easy-to-use webinar platform that’s particularly effective at selling products. A useful WebinarJam feature is pop-up CTAs that appear during the webinar, making it easy for an attendee to buy a product.

• 14-day trial for just $1
• Enterprise plan allows for up to six presenters and 5,000 live attendees
• “Replica Replays” lets you replay your webinar exactly — for example, attendee comments will appear at the same time on the replay as they did on the original
• User-friendly and quick to set up
• CTA pop-ups
• Offering your WebinarJam webinars on-demand requires you to purchase EverWebinar
• Basic plan with 500 attendees: $499/year
• Professional plan with 2,000 attendees: $699/year
• Enterprise plan with 5,000 attendees: $999/year

3. EverWebinar

WebinarJam was designed for live webinars. EverWebinar  is its sister product that helps you create promotions out of your webinar videos.

• Automatically convert WebinarJam videos into recurring events
• On-demand webinars have a look and feel of live webinars (including a fake attendance count)
• Videos don’t require an additional download or set up and can be watched in the user’s browser
• Advanced scheduling system lets you block out unavailable dates
• Sold separately from WebinarJam. Some other solutions let you create on-demand and live webinars from the same platform
• Billed monthly: $99/month
• Billed annually: $42/month
• Billed biennially: $34/month

Demio  is an all-in-one tool offering both live and on-demand webinars. Demio is made for marketers, with a suite of built-in promotion tools.

• Webinar pages are highly customizable
• Includes engagement features like live chat, document handouts, and CTA pop-ups
• Integrates with many common marketing tools
• 14-day free trial available
• Price ramps up quickly with more attendees
• Starter plan with one host and 50 attendees: $34/month
• Growth plan with five hosts and 150 attendees: $69/month
• Growth plan with 1,000 attendees: $257/month
• Premium plan: custom pricing

5. EasyWebinar

EasyWebinar  is a platform for live and automated evergreen webinars that prides itself on being simple to use.

• Even the least expensive plan includes both live and automated webinars
• Enhanced user interface
• Segmentation
• Mobile friendly
• Offers screen sharing with multiple presenters
• Audience engagement features like live chat and Q&A
• Join a webinar directly from your browser (Chrome recommended)
• Not the cheapest platform, especially with large audiences
• Does not have a WordPress plugin
• Free plan with up to 10 attendees
• Standard plan with up to 100 live attendees: $80/month
• Pro plan with up to 500 live attendees: $197/month
• Enterprise plan with up to 500,000 live attendees: Custom quotes
• Includes two months free if you choose annual billing

6. WebinarNinja

WebinarNinja  is an all-in-one webinar solution offering four types of webinars: live, automated, hybrid, and series.

• Engagement features like live chat, polling, and downloadable handouts are available
• Great looking landing page  templates
• You can embed sales offers in presentations
• The backend can be challenging to navigate
• Starter plan with 100 live attendees: $49/month
• Pro plan with 300 live attendees: $95/month
• Plus plan with 500 live attendees: $159/month
• Power plan with 1,000 live attendees: $249/month
• 14-day free trial

7. WebinarGeek

WebinarGeek is easy-to-use webinar software with live, on-demand, and evergreen webinar options. It’s not the most feature-rich webinar solution, but it lets you produce professional-quality webinars at a reasonable price.

• Very easy to use
• You can give your webinar custom branding
• Create a live, on-demand, evergreen, or hybrid webinar
• Lots of pricing tiers within the premium plan, making it cost-effective at any size
• Some users find the initial setup takes a long time
• Starter plan with 25 live attendees: $22/month
• Premium plan with 100–2,000 live attendees: $58–$294/month
• Advanced plan with 500–4,000 live attendees: custom pricing

8. GoToWebinar

GoToWebinar  was one of the first webinar tools out there. Its primary audience is large businesses.

• Audience engagement with polls and surveys
• High-quality video and audio
• Lead management and reporting tools
• Breakout rooms to divide your audience
• Software feels a bit outdated
• Requires attendees to download software
• Lite plan with 100 participants: $59/month
• Standard plan with 250 participants: $129/month
• Pro plan with 500 participants: $249/month
• Enterprise plan with 3,000 participants: $499/month
• Flex plan: $19/month + pay-per-event
• Seven-day free trial

9. LiveWebinar

LiveWebinar  is a cloud-based live webinar tool offering video streaming, screen sharing, and social media broadcasting.

• There’s a free plan for five or fewer attendees
• Whiteboard feature lets the webinar host draw on documents and videos. You can also invite attendees to draw
• Offers surveys, polls, and live chat for audience engagement
• Webinars can be broadcast to social platforms like YouTube and Facebook
• Complex user interface and steep learning curve
• Limited free plan with up to five attendees
• Pro plan with 100 attendees: $14.99/month
• Business plan with 500 attendees: $119/month
• Custom plans available

10. BlueJeans

Unlike most software on this list, BlueJeans can host a virtual event with up to 50,000 attendees and 150 presenters. Most businesses don’t need a webinar software platform this expensive, but if you’re hosting a huge virtual event, it’s a good choice.

• Can host larger events than other webinar platforms
• Makes a cloud recording of the event
• Stream your webinar to Facebook Live or YouTube Live
• There are many cheaper options in the 100–500 attendee range
• 100 attendees: $99/month
• 200 attendees: $379/month
• 500 attendees: $599/month
• Large-scale plan with 50,000 attendees: custom pricing

11. My Own Conference

My Own Conference  is an affordable webinar solution with all the features that a small business needs.

• Free plan allows up to 20 attendees — better than most free versions
• Records webinars in HD
• Available in 16 languages
• Can only record up to 20 minutes on the free plan
• UI isn’t that user-friendly
• Free plan with 20 attendees
• Pro plan with 60–10,000 attendees: $29–$4,800/month

12. ClickMeeting

ClickMeeting  provides video conferencing, online meetings, and webinar software.

• Stream webinar live on YouTube or Facebook
• Screen, video, and file sharing
• Engage your audience with live chat and Q&A sessions
• Unlimited webinar landing pages
• Can’t schedule recurring meetings
• Live webinar plan with 10–1,000 attendees: $30–$309/month
• Automated webinar plan with 10–1,000 attendees: $45–$359/month
• Enterprise plan with up to 10,000 attendees: custom pricing
• 30-day free trial

13. BigMarker

If you’re hosting a big online event with many speakers, consider BigMarker . It allows unlimited presenters and up to 10,000 attendees.

• Browser-based software requires no downloads
• Engagement features include lead forms, polls, offers, and Q&A
• Stream multiple camera feeds to Facebook or YouTube live
• Over 15 different landing page types
• Video may stall on a slow connection
• Starter plan with 100 attendees: $79/month
• Elite plan with 500 attendees: $159/month
• Premier plan with 1,000 attendees: $299/month
• White label plan with 10,000 attendees: custom pricing

14. GetResponse

GetResponse  is an email marketing platform  and webinar tool in one. Choose it to get a top-notch marketing tool suite along with your webinar service.

• Thanks to being primarily an email platform, it has built-in email marketing tools
• You can customize the URL of your webinar page
• Retarget visitors to your webinar page
• Polls, surveys, and offers to engage an audience
• Setup is not the smoothest
• Basic GetResponse plan doesn’t include webinars
• Plus plan with 100 attendees: $49/month
• Professional plan with 300 attendees: $99/month
• Pro plan with 1,000 attendees: custom pricing

15. Adobe Connect

Adobe Connect  offers a visually appealing webinar experience with customizable storyboard layouts.

• Design your webinar room using functional windows called Pods with customizable name, size, and position
• Recorded webinars are interactive
• Integrates with CRM software like Eloqua and Salesforce
• More expensive than most solutions
• 100 participants: $130/month
• 500 participants: $470/month
• 1,000 participants: $580/month

16. Livestream

Livestream  by Vimeo provides a way to have big events, offering unlimited participants and storage. Events are automatically recorded and stored in the cloud.

• Use with Livestream studio to input multiple feeds, add graphics, and master audio
• Events can be privatized
• Attendees and recorded webinar storage are unlimited
• The registration page is customizable
• Its pay-per-view webinar feature lets you monetize events
• Audience engagement features lacking
• Vimeo premium offers live streaming for unlimited attendees at $75/month
• Enterprise plan and Vimeo OTT: custom pricing

17. Intermedia AnyMeeting

AnyMeeting is a solid option for small events, offering all the standard webinar features at a low price. However, it’s not very suitable for large events.

• Built-in Q&A sessions, live chat, surveys, and polls
• Screen annotation lets you call out important points
• Integrations with Outlook, G-Suite, Slack, Microsoft Teams, and more
• Brand your webinars with the company logo and a personalized background
• Top-tier plan only allows 200 participants
• Free plan with four participants
• Lite plan with 10 participants: $9.99/month
• Pro plan with 100 participants: $12.99/month
• Enterprise plan with 200 participants: $17.99/month

Webex is a versatile software for online meetings, virtual events, training sessions, interactive webinars, and team collaboration.

• Offers a free plan for up to 100 attendees
• Built-in Q&A sessions, surveys, and polls for audience engagement
• Has a mobile app
• Lacking webinar marketing tools
• Free plan with 100 attendees
• Meet plan with 200 attendees: $15/month
• Meet+Call plan with 200 attendees: $25/month
• Enterprise: custom pricing

Dacast  is a webinar software provider that allows webinars to have unlimited viewers. A key feature is the Dacast Paywall that helps you monetize your webinars.

• Monetization features like price groups, promo codes, and subscriptions
• Customize your paywall
• No viewer limit
• Interactive video on demand
• Plans have a bandwidth limit. If you go over, you have to pay $0.25 per GB
• Starter plan: $39/month
• Event plan: $63/month
• Scale plan: $188/month

Zoom has become synonymous with online meetings. You can also host a webinar with Zoom. If it’s under 40 minutes and 100 participants, it’s free, and you get a lot of promotional tools and engagement features that other free tools don’t have.

• Interactive features like screen sharing, hand-raising, and live chat
• Marketing tools to nurture contacts
• Ability to back up meetings in the cloud
• Gather attendee feedback with automatic surveys sent after the webinar
• Free meetings have a 40-minute limit
• Zoom Meetings free plan with 100 participants (40-minute limit)
• Zoom Meetings Pro plan with 100 participants: $14.99/month
• Zoom Meetings Business plan with 300 participants: $19.99/month
• Zoom Webinar plan with 500 attendees: $79/month
• Zoom Event plan with 500 attendees: $99/month

21. Zoho Meeting

Zoho Meeting is a simple, browser-based video conferencing and webinar tool with affordable pricing.

• User-friendly
• Can be used on any device
• Not feature-rich
• Meeting plan with 10–100 participants: $3–$12/month
• Webinar plan with 25–1,000 attendees: $19– $200/month

You don’t have to pay top dollar to host a webinar. The next two providers on this list are completely free.

22. Google Meet

Google made its meeting platform free in 2020. If you have a personal Google account, you can use Google Meet for webinars with 100 participants. Some types of business accounts can have up to 250 attendees.

• Live captioning using Google’s speech recognition technology
• Works on any device
• 60-minute time limit
• Not as many audience engagement features as paid webinar services

23. YouTube

One of the simplest ways to host a webinar is through YouTube live streaming. It’s free, easy, and you can have as many viewers as you want. You just need a YouTube channel with live streaming enabled.

• It’s easy and familiar to most people
• Unlimited viewers
• Videos remain on your YouTube channel after streaming
• Lacking audience engagement features and branding

24. eWebinar

eWebinar is an automated webinar platform that is 100% dedicated to webinar automation, which means you can do as many webinars as you want without being there to host them live. If you already use live webinars in your business and wish there was a way to scale your repetitive demos, onboarding, and training webinars, then eWebinar is for you.

• Chat feature that lets you hop in to respond live or respond later via email
• A number of interactions to keep your attendees engaged till the end: questions, polls, quizzes, resources, links, feedback , contact forms, and more
• Analytics that you can share with your team and clients outside the platform
• Fully browser-based, no app installs required
• Brandable experience with registration and thank you page builder
• Registration widgets you can install on your own landing pages and website
• Popular integrations including Zapier, ActiveCampaign, BombBomb, Slack , Salesforce, Marketo, Mailchimp , Twilio, ConvertKit, and more
• Clean UI/UX for hosts and attendees
• No live webinar capabilities (no live video and audio)
• Level 1: $49/month (0-1 webinar)
• Level 2: $99/month (2-5 webinars)
• Level 3: $199/month (6-15 webinars)
• Enterprise: $250/month (25 webinars) + $10/month for every additional webinar

What Is the Best Free Webinar Platform?

The best free webinar provider for your business depends on your needs and goals.

If you already have marketing tools to help you generate and nurture leads, you may not need many webinar features. A free streaming tool like YouTube is fine. It lets you host an engaging webinar with unlimited viewers for free.

But if you want to build and present a professional webinar experience from scratch, you’ll want a more robust solution. Livestorm’s free plan is ideal if you only expect ten or fewer attendees per webinar.

What Is the Overall Best Webinar Platform?

The best webinar platform varies depending on your goals, audience size, budget, and other factors.

For example, if you’re just getting started with webinars and only expect a handful of attendees, a conferencing solution like Zoho Meeting could do the trick.

But suppose you expect dozens, hundreds, or even thousands of attendees regularly (and you want to repurpose the content to keep generating more leads). In that case, a complete turnkey solution like Livestorm, Demio, or GoToWebinar is a better fit.

Webinars are a great tool to have in your marketing arsenal, whether you’re a solopreneur or a giant enterprise with clients around the world.

Hopefully, this post helped you identify the best webinar platform for your company.

To make the most of this medium, weave webinars into your larger marketing strategy and use them to create closer relationships with your leads and existing customers.

Salman Ravoof is a self-taught web developer, writer, creator, and a huge admirer of Free and Open Source Software (FOSS). Besides tech, he's excited by science, philosophy, photography, arts, cats, and food. Learn more about him on his website , and connect with Salman on Twitter .

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This is an excellent article with the pros and cons of each option explained accurately. Thanks for sharing it! Also, I heard of a tool called Webinarloop2 ( https://getwebinarloop.in/ ) and I’m wondering how it will compare with these. I feel you should check it and add it to the list if you find it useful.

Great share! I would like to bring another tool to your notice which is Webinarloop. It is a great webinar tool that is great for those who need an affordable webinar platform but rich in features. The best thing about Webinarloop is that it doesn’t lag even with 1000s of audiences.

Moreover, it also provides many features such as automated webinar email and SMS reminders, call to action with live buttons, customizable thank you pages, etc. which makes my webinars quite engaging & happening. I’m quite satisfied with this tool. You must add it to your blog too!

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Best Webinar Software of 2024

Webinars have become an essential tool for many businesses, whether it’s a solopreneur conducting a sales presentation or a large company using them for comprehensive training sessions. There’s a wide variety of webinar platforms available too, with a number of them offering live, on-demand, automated options, or virtual meeting places suitable for a substantial number of business needs.

The best webinar software platforms have competitive pricing and customizable features as well as good customer service and ease of use.

Table of Contents

• Best Webinar Software

What Is Webinar Software and How Does It Work?

How much does webinar software cost.

GoToWebinar  »

Highly rated mobile apps for iOS and Android

24/7 phone customer support

Email automation

Limited features on the Lite plan

The seven-day free trial is shorter than rivals offer

With millions of mobile app downloads, GoToWebinar is a well-known and often-used platform for hosting virtual events, generating leads, and connecting with customers. Its broad feature set, straightforward interface, and 24/7 support make it our top choice as the best webinar software. Indeed, co-founder of Cachi Life Kevin Groh says, “One thing that really sets this platform apart is its user interface. It's designed to be intuitive, making it a breeze for both presenters and attendees to navigate.”

GoToWebinar offers four subscription options, with monthly pricing starting at $49 for 250 event attendees when billed annually. All plans include analytics, email automation, and interactive features. Groh explains, “Analytics provide insights into attendee behavior, allowing us to fine-tune our content and approach for future sessions.” Likewise, surveys, polls, and Q&A sessions “really enhance engagement during our webinars, making them more dynamic and interactive.”

During testing, the source tracking functions were easy to use and helpful for learning which channels generated the most sign-ups. The custom registration forms and webinar templates also allowed us to create events at scale.

According to Groh, “We have found GoToWebinar to be invaluable in use cases such as sales presentations, training sessions, and even virtual tours of the destinations we offer. It caters to job roles ranging from marketing professionals to sales teams to trainers.”

Livestorm  »

Feature-rich free version

Unlimited cloud storage

Automatic source tracking

No mobile app

Marketing automation integrations only come with the Enterprise plan

Lacks a direct way to charge for registrations

Finding affordable webinar tools can be challenging. Livestorm’s free plan is a perfect fit for organizations wanting unlimited 20-minute sessions for up to 30 participants. Only 30 unique people can register or join your webinars, and it resets monthly. Interactive Q&A features and live call-to-action (CTA) links keep attendees engaged. With dozens of built-in tools, Livestorm is the best webinar software for businesses with a tight budget.

Although most webinar solutions have question-and-answer capabilities, we appreciate the extra features Livestorm offers. Attendees see a notification of the question you’re answering, or organizers can let participants vote on which ones they want answered. With media and file sharing, we could give our audience PDF handouts while displaying a YouTube or pre-recorded video.

Whereas GoToWebinar locks source tracking behind its Pro plan ($199 monthly with annual billing), Livestorm includes it on the free version. Moreover, you can brand all assets and customize your spaces with plugins. Livestorm supports private, recurring, and on-demand virtual events, making it ideal for companies wanting a flexible webinar platform.

WebinarNinja  »

14-day free trial

Attendees can replay the video

Automatic reminders to trainees

The base plan is limited to 50 attendees

Fewer reporting tools than competitors offer

No screen sharing from mobile devices

Whether you’re a coach, teacher, or business owner, the right virtual platform gets new clients or employees up to speed. Use WebinarNinja to upload presentation slides, share your screen, and automatically post polls. Its affordability and teaching tools make it our top choice as the best webinar software for training and onboarding.

WebinarNinja has three subscriptions, starting at $24 monthly for 50 live attendees with annual billing. Basic allows two-hour live webinars and unlimited replay access. It scales to 1,000 participants and eight-hour sessions.

While using WebinarNinja, we identified several features that benefit trainers and trainees. For instance, we appreciate being able to upload Keynote or PowerPoint slides, although WebinarNinja does offer a decent selection of customizable templates. During the session, we could preview upcoming slides before showing them to the audience, and we liked how easy it was to move through the presentation with the arrow or spacebar keys.

Also, the timed polls feature was unique. We set a specific time for it to appear and didn’t have to fuss with the poll while training. WebinarNinja lets organizers pin chat messages, which is a great way to keep trainees or new hires focused on the current topics. For onboarding purposes, companies can allow attendees to share their screens and speak on camera.

EverWebinar  »

Unlimited webinar attendees

Real-time and simulated chat options

No monthly billing option

Doesn’t have an integrated payment page

While several solutions we reviewed offer automated webinars, EverWebinar is the only platform that allows unlimited attendees for on-demand webinars. It stands out for sophisticated tools that mimic live experiences, like a live chat simulator and dynamic attendance statistics. EverWebinar is the best webinar software for on-demand webinars because it provides an inexpensive yet comprehensive plan to drive leads through your sales funnel.

EverWebinar integrates seamlessly with WebinarJam. But you can convert YouTube, Amazon S3, or Vimeo Standard videos into EverWebinar on-demand sessions. Insert polls and surveys or leverage the live chat simulator to let attendees interact with your webinar and never realize it’s a replay.

We were impressed with the active offers feature. Viewers can click on it while watching the webinar. Businesses can add an element of scarcity or urgency with countdown timers and quantity displays. Unlike GoToWebinar, which requires companies to have a Stripe account, EverWebinar lets you choose your credit card processor . For companies willing to take a more hands-on approach, EverWebinar’s hybrid live chat and Q&A enables you to engage in real-time while your webinar runs in the background.

ClickMeeting  »

30-day free trial account

iOS and Android mobile apps

All subscriptions allow 14-hour webinars

Pricier than competitors for larger events

Recording storage is limited to six or 10 hours

Product demonstration videos can turn uncertain leads into buyers. Sales teams use ClickMeeting to showcase features via screen-sharing tools or highlight benefits with interactive exhibits. The intuitive, web-based platform supports on-demand and live events, making it our top pick as the best webinar software for sales and product demos.

ClickMeeting has three plans, and monthly pricing starts at $26 for 10 attendees with annual billing. The Live subscription lets you chat with potential customers while sharing live video, an application window, your entire screen, or a browser tab. Alternatively, the Automated package allows live or on-demand demos. It costs $42 monthly for 10 attendees with annual billing.

During user testing, we found the automated follow-up emails helpful for sending custom thank-you notes and recording links. ClickMeeting’s infinite whiteboard is another tool sales teams can leverage to break down complex technical details and involve clients in collaborative planning.

ClickMeeting offers several add-ons which can boost your capacity without increasing your overall cost significantly. Options include extra presenters, parallel events, more file storage or recording space, and attendees.

Up to five simultaneous events on the Growth plan

One-on-one onboarding demos are available

No breakout rooms

Fewer social media integrations than ClickMeeting

With unlimited storage and a browser-based interface, Demio enables small businesses to provide seamless experiences for leads and clients. Its 24/7 customer support is beneficial, as the vendor will onboard new users one-on-one and has a two-minute live chat response time. With ample support and interactive tools, Demio is the best webinar software for small businesses.

The platform offers four subscriptions, including the Starter plan, which is $499 annually for 50 attendees and three-hour meetings. The Growth package is $899 yearly for 150 participants and eight-hour events.

Charlie Southwell, marketing director of Let's Talk Talent, says, “Demio landing pages make for a nice and easy registration process for attendees, and the emails (and several reminders) all have personal join links, and ability to add the webinar to all major online calendars. So tracking is brilliant. And we're regularly getting 50% attendance rates.”

While using the platform, we found that the ability to sync events to your website via the Showcase feature was helpful for small businesses. We could customize the visual elements, including the colors and layout, and embed them by adding a code snippet to our site.

Demio also offers many audience engagement tools. According to Southwell, “The chat is wonderfully interactive, and we usually see 50% to 75% of attendees send more than one message in the chat during the course of a webinar.”

Zoom Events  »

Single and multi-session events

Supports over 100 interactive video panelists

Allows event sponsors

Requires a Zoom One license

Help center is trickier to navigate than rival services

Hosting a webinar is a much different experience than organizing a large hybrid or virtual conference. Fortunately, Zoom Events provides almost every tool businesses require to pull off single or multi-day sessions. Its robust ticketing, sponsor, and interactive features make Zoom Events our top choice as the best webinar software for large virtual events and conferences.

Zoom Events is an all-in-one event management platform. Companies can offset conference costs with sponsorships and showcase them in a virtual expo hall. Attendees can move to various sessions, join expo booths, and network with attendees.

Aside from providing an online event space, Zoom offers a collaboration hub. It allows teams to organize events, publish recordings, and edit or update content. Zoom’s production tools (Simulive, Backstage, and launch) are interactive tools and resources to increase engagement throughout the event.

Zoom supports annual and pay-per-attendee billing options. But it requires a paid Zoom One package. We like that an annual Zoom Events subscription includes a Zoom Webinars license. Regardless of which service you use, the interface is similar to the free Zoom Meeting program, and participants do not have to download anything to join.

Webinar software is an online platform offering various tools for interacting and engaging with an audience. It can achieve a range of tasks such as hosting online meetings, making sales presentations, conducting training sessions, demonstrating products, generating leads, and more.

Unlike a traditional video streaming service that doesn’t allow for any interaction, businesses can use webinar software to bring an audience together. Depending on the specific webinar software, each offers numerous tools such as live video or audio broadcasting, screen sharing, chat, surveys, or other interactive tools for audience engagement.

Webinars can either be live, on-demand, or recorded, making them a versatile solution for marketing or training purposes. An audience can only access webinars through a video engagement platform, or webinar software. Audience members can do this by either joining a video remotely or downloading a recording.

Throughout the live or recorded video, the audience can typically respond to polls, surveys, or ask questions, with some webinars offering more advanced functions such as using small breakout sessions or whiteboards for idea generation.

Webinar software runs the gamut for pricing with some platforms like Livestorm offering a free version and others charging hundreds or thousands per month or with an annual subscription fee. Vendors may set up pricing based on per-attendee costs or may use a tiered pricing structure with increased prices and features, so a business can pick a plan more suited to its needs.

These fees range in price based on:

• Number of features offered 
• Available formats (such as live, on-demand, or pre-recorded) 
• Maximum number of attendees allowed
• How many integrations the platform allows
• Any payment tools included

A business may even need custom pricing if it requires more customization with its webinar hosting capabilities. Comparing pricing among providers means a business should first estimate its expected registrants and attendees per webinar and then consider what features are the most important to achieve the most accurate cost comparison.

Pros/Cons of Webinar Software

Webinars offer an efficient way of bringing an audience together and tools for more engaging presentations, but they have a few disadvantages too. It’s important to weigh the pros and cons of using webinar software before selecting a platform.

Creates a wide range of options for engaging with an audience

Saves time and money by engaging with numerous individuals at once

Integrates with other tools for increased webinar capabilities

Participants can join from anywhere

Technical problems can occur,

Difficult for presenters to pick up on non-verbal cues

Lacks the networking capabilities of in-person events or meetings

How To Choose Webinar Software

Each webinar software has unique features and capabilities, which means some providers may be better suited to a business versus another. With an array of webinar software providers available, focusing on the following can help a business select the right platform.

Usability is typically the most important factor when choosing the best webinar software. Any friction in the registration or payment process reduces sign-ups, and consumers don't want to download an application or provide too much personal information when joining a virtual webinar.

In addition, a confusing interface can cause participants to leave an event early, ask fewer questions, and avoid chat or other interactive features. At the same time, the webinar leader should be able to focus on the webinar and not fuss with technical aspects. Small touches like keyboard shortcuts for switching presentation slides or on-screen speaker notes can improve pitches, making the overall experience better for attendees and speakers.

The best way of assessing the usability of webinar software is through free versions or trials, where the staff can practice creating, hosting, and attending a webinar.

Webinar software typically offers a long list of features, but not every platform has the same ones available. The most important step in choosing which features are most important is to consider the business goals and purpose of the platform. For example, a sales team may need the webinar functionality for making sleek sales presentations, while an event organizer may need a webinar offering advanced features for multi-day events.

Keep in mind that even basic features such as polls, surveys, chat, and screen sharing can look different for each platform. For instance, Livestorm and WebinarNinja let attendees upvote questions. WebinarNinja also features timed polls, so you can decide when to display them.

For collaboration and training purposes, screen-sharing tools may let presenters show their screen, window, or application, but may not work on mobile devices. Likewise, not all webinar software offers breakout rooms, unlimited cloud storage, and urgent offers.

Most webinar platforms allow businesses to customize several elements from registration pages to post-event emails, which can better support brand awareness goals. To ensure webinar software will support the business design needs, review support documentation, including the color choices. Some vendors supply a limited palette whereas others allow the selection of exact shades by entering a hex code. Most allow uploading a logo and feature image and some even allow custom domains for the webinar.

Other customization options may include CTA or offer buttons, poll appearance, and landing pages. Also, consider templates, which are designed layouts that provide an outline for a webinar and can make webinar creation even faster. Webinar software solutions offer basic and advanced templates, including content slides, landing pages, and emails.

Other customization like integrations and plugins can customize webinars even further, such as adding personalized rooms, enabling private chat, or adding a timer.

Although the best webinar platforms provide high uptime and vast self-help resources, customer service is also important. Furthermore, an onboarding and training plan ensures a team can start creating webinars and connecting with leads quickly. We recommend looking at the vendor’s customer service hours and channels, bearing in mind service options can vary by subscription tier. Most have a web ticketing or email system, while some only have live chat or offer phone support.

If possible, interact with the customer support team during a free trial. This will offer a better idea of response times and quality levels while exploring the webinar provider’s self-help portal. All services have knowledge bases or FAQs, but some tutorials and guides are more useful than others. For instance, we found Zoom’s database more difficult to navigate than Demio’s. We liked how ClickMeeting and Demio provided screenshots and videos to walk us through different tasks. In addition, Demio offers a one-on-one onboarding demo, whereas GoToWebinar is available 24/7 via phone.

Pricing and budget are major considerations as mentioned, especially since prices for webinar software vary significantly depending on features. However, one feature worth keeping in mind when reviewing price is the opportunity for scalability.

If the goal of the webinar is to grow the number of attendees or participants, then selecting a webinar software program capable of handling growth is equally important. For example, although it's more expensive compared to other webinar options, Zoom Event can handle up to 100,000 attendees which may better suit the needs of a large-scale webinar.

Creating a webinar first requires a business to sign up for a webinar platform and register for an account. Many of the top software providers offer a free trial before purchasing or a live demonstration or test conference. Some vendors only offer an annual billing option, while others allow monthly payments as well.

Once the account establishment has taken place, it’s time to schedule a date and time for the first webinar, market the event, invite attendees, and prepare for the presentation.

Alternatives to Webinar Software

While webinars offer greater versatility for conducting presentations and engaging with an audience, not every situation calls for the use of webinar software. A business might receive as much benefit from other options, depending on its main objective. Alternatives can include:

• Online courses: If the goal is offering or selling a course that someone can take at any time and complete on their own schedule, then an online course may suffice. These often include pre-recorded video tutorials, workbooks, and FAQs so the attendees can receive complete instruction.
• Podcasts: A podcast offers an audio format for participants so they can hear a presentation or lecture. It also offers greater convenience because they can listen while on the go.
• Live Q&A sessions: If a topic requires more explanation or a host wants the option of addressing various questions, hosting a live Q&A session is another convenient alternative to webinars. Plus, select people can eceive an invite and it only requires a teleconference or videoconference service.

The Bottom Line

The best webinar software is reliable and easy to use, ensuring smooth presentations and exceptional attendee experiences. Top-rated platforms provide interactive features for engaging audiences and integrate with your customer relationship management (CRM) and email marketing programs. However, the key strengths of each webinar platform vary, and it’s essential to select one that’s purpose-built for your use case, whether training employees or presenting a sales pitch.

Our research, user testing, and business user interviews show that GoToWebinar is the best overall webinar software. Its flexibility and user-friendly interface provide a seamless experience for attendees and presenters. Moreover, GoToWebinar offers 24/7 phone support and a robust self-help knowledge base.

How We Chose the Best Webinar Software 

Our U.S. News 360 Reviews team consulted with numerous business users, including leaders who use webinar software for demos, employee training, and virtual events. Our conversations taught us that companies should focus on a webinar platform's usability (for attendees and presenters), audio and video quality, and use-case-specific tools.

We narrowed our selection by analyzing user ratings and specifications, which helped us identify solutions rated highly for ease of use and reliability. From there, our research and user testing considered interactive features, integrations, payment tools, webinar formats, and analytics options. In addition, we interacted with customer support services and compared pricing. The bottom line is that webinar software comes in all price points, and companies can see a return on their investment with an effective strategy.

WHY SHOULD YOU TRUST US?

U.S. News 360 Reviews contributors and editors have years of experience testing, researching, and reviewing products. Sara Coleman , the author of this rating, uses webinar platforms as a business owner and contractor. Sara attends many virtual events and understands the importance of an engaging, user-friendly experience and the role software can play for both the audience and the presenters.

The webinar software companies selected for this review offer upfront and transparent security policy information. Many of the webinar software providers use advanced encryption technology or connections. Additionally, webinar hosts can typically manage who has access to each event and verify each attendee’s identity, if necessary. Keep in mind that security certificates and privacy policies vary by each vendor

You can conduct a webinar with basic equipment – a few pieces of equipment can make your presentation more professional and run more smoothly. First, a computer is one of the most important pieces of equipment and it needs a reliable and fast internet connection (and a backup internet connection, if possible). Having a second monitor can help too, so you can conduct a presentation while using the webinar controls. Lastly, having a webcam, headset with microphone, and a proper light source can make sure your presentation looks professional.

Reliability is a factor when considering webinar software and many providers offer a snapshot of current reliability measures. GoToWebinar, Livestorm, Zoom Events, and ClickMeeting provide status pages detailing any incidents over the last 30 days. However, not all offer live status updates, such as Demio, EverWebinar, and WebinarNinja.

Yes, some webinar software providers support large-scale events, but you should confirm its capabilities before committing. Webinar software platforms such as Zoom Events or ClickMeeting allow thousands of attendees or multiple video panelists. You can even find webinar providers offering automatic translation services if you want to reach a larger, global audience.

Yes, you can integrate webinar software with other tools, such as CRM , payment processing , or email marketing tools . Integrations can make webinar software even more valuable to a business and more efficient. Not all providers offer the same integration capabilities though, so compare integration capabilities before committing to a webinar software platform.

About Our Team

Sara Coleman

Contributor

U.S. News 360 Reviews takes an unbiased approach to our recommendations. When you use our links to buy products, we may earn a commission but that in no way affects our editorial independence.

Best webinar software of 2024

We look at the best webinar software: free and paid.

Best overall

Best for browsers, best for education, best for enterprises, best for automation, how we test.

The best webinar software makes it simple and easy to meet online for events, conventions, and seminars.

1. Best overall 2. Best for browsers 3. Best for education 4. Best for enterprises 5. Best for automation 6. FAQs 7. How we test

The best webinar software will be able to help you keep in touch with customers, staff, and other audiences, by providing an easy to use video conferencing platform.

However, unlike general conferencing, webinar software is primarily used for event management over the internet, such as conventions, workshops, presentations, and seminars, in order to reach a large number of people at the same time.

It is possible to do this using YouTube , but webinar portals and applications enable a more interactive experience, allowing for customer feedback as well as question and answer polls .

Managing large numbers of virtual attendees requires planning and coordination, and webinar solutions have different approaches to the management of participants. 

We assessed these webinar software across various aspects, like the installation process, the user interface, the maximum number of viewers, and the pricing models. We also judged how reliable the software were and whether they had browser functionality, among other aspects.

Here are five of the best webinar software choices that can get people together from any part of the globe for a lecture, discussion, or information exchange.

We've also featured the best online collaboration tools . 

The best webinar software of 2024 in full:

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1. Livestorm

Reasons to buy, reasons to avoid.

Instead of just offering webinars, Livestorm has three different flavors available that allow for conventional pre-organized, on-demand and automated seminars to be provided.

Webinar content can be created beforehand and uploaded, presented live or be a combination of those scenarios. And, you can co-host with another company if you want to mix things up a bit.

Attendees can interact with the presenters, ask questions, be asked questions with polls. And, all the interaction can be recorded, and the reaction to presentations is available through analytics and reports after the event.

What has attracted many to Livestorm is that the data generated by a webinar can be funneled into a wide selection of apps, including Zapier, Hubspot, Salesforce , Microsoft Dynamics and Google Analytics.

Those wishing to experience Livestorm can do so using a free version of the service that limits the webinar to a single meeting, 4 participants, 10 registrants and 20 minutes in length.

Livestorm offers three paid solutions: Pro, Business and Enterprise. The cheapest option, Pro starts at around $90 per month if billed annually.

For more extensive online meetings, Webinar Premium offers unlimited webinars, unlimited moderators, 4-hour events and up to 100 attendees.

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2. Zoho Meeting

Our expert review:

Zoho is an amazingly successful brand that has solutions for CRM, project management, helpdesks, collaboration and marketing.

Among the application, stable is Zoho Meeting, a product that many would conclude is exclusively a video conferencing offering. But it’s much more than that, and one of the best features is the ability to host webinars.

Used in this way, Meeting offers many of the classic webinar features including a sophisticated registration solution, email notifications and reminders, Polls and Q&As, phone dial-ins, multiple presenters and post-webinar reporting.

It also uses Chrome and Firefox extensions to schedule and start webinars, and the only technical requirement to view is a capable browser.

As this is a Zoho solution, we expected great integrations, and Meeting interacts with both Zoho CRM and Zoho Campaigns for promotion. These connections allow webinars to drive sales opportunities and process them using the other Zoho tools.

Webinars are charged a monthly fee based on the maximum number of attendees. Their Standard plan costs $8 per month, per 25 attendees, if paid annually, and their Professional plan is charged at $16 per month, per 25 attendees, on a yearly basis.

Read our full Zoho Meeting review .

3. ClickMeeting

The origins of ClickMeeting are videoconferencing, and it can be used for that purpose effectively. However, it also can be used to host webinars and has a raft of functionality dedicated to that purpose.

Hosted webinars can have a bespoke pre-event engagement, including a waiting room before the start of the presentation where extra information can be offered to attendees.

Polls and surveys can be used to maintain the engagement of those watching, even if the content isn’t live. You can freely mix live events with pre-recorded ones and have segments of both.

For live webinars, a whiteboard can be active during the presentation or afterwards for a Q&A session.

One aspect to ClickMeeting that has enhanced its reputation is that it can be used to monetize webinar content using the platform’s integration with PayPal to manage funds securely.

ClickMeeting offers a free trial for up to 25 attendees for a 30 day period. The lowest tier "Live" plan includes all you need for live meetings with 6 hours of recording storage and 1GB of file storage. The "Automated" plan offers 10 hours of recording storage, 2 GB of file storage, plus automated Webinar cycle.

The top tier "Enterprise" plan offers a scalable and customizable solution for large events or multiple meetings.

Read our full ClickMeeting review .

4. GoToWebinar

For a while GoToWebinar by LogMeIn was indeed, the go-to solution for webinars.

The features available include pre-webinar processes, real-time analytics, lead management, the sharing of notes on mobile and audience interaction.

One very useful feature is the ability to share an installable application, enabling a webinar for using that tool to get everyone ready to use it within the webinar.

All the attendee facing parts can be rebranded, including the registration pages, emails and the web interface. But, this functionality is mostly limited to logos.

Despite some shortcomings, many companies like this tool, even if some think that it needs a revamp on the administration side of the system. And, others have complained that you can have audio or videos issues if you use the web interface and not the dedicated desktop application.

Pricing on GoToWebinar is also a possible stumbling block, as this is one of the more expensive options. The basic tiers are Starter, Pro and Plus, that cover 100, 500 and 1000 participants respectively. Pro level or higher is needed to record presentations.

An Enterprise tier is also available with quoted pricing that can handle 5,000 attendees for those with big webinar ambitions.

5. EverWebinar

The solution offered by EverWebinar is heavily focused on selling and specifically using the webinar model to present a sales pitch.

Therefore, it is focused on delivering on-demand webinars that have been finely crafted to deliver the best possible sales pitch and clinch the deal with it.

The best process to evolve a webinar is to use the sister product, WebinarJam. This is a conventional webinar site, and it can stream a live event or pre-recorded presentation.

Once you’ve given a live presentation that generated the sales, you can then convert that into the Everwebinar format. And, use the same content repeatedly.

Because those viewing the content will need to register ahead of time, they’re more inclined to think that the presentation is live, even if it isn’t.

The other important advantage of this methodology is that it enables webinars to be run in remote time zones from where the content is hosted.

We've also featured the best free office software .

What is webinar software?

Webinar software is software for hosting online video conferences, like meetings, presentations, seminars, etc. These are generally used by businesses to ensure a smooth and professional webinar experience. 

Webinar software can either be used through the browser or by installing on the computer, smartphone, or tablet. 

How to choose the best webinar software for you?

When deciding which of the best webinar software to use, first consider what actual needs you have. For example, someone simply wanting to talk to a handful of people on a casual basis may find a budget option is the most cost-effective as well as providing all of the necessary fundamental tools that would be needed. However, if you're planning to carrying out a series of business webinars with a large number of people on a regular basis then you will probably want to look at the higher-end options.

To test for the best webinar software we searched for a range of popular options and took recommendations from people we know who use webinar software regularly. We then tried each platform to see how user-friendly each was, as well as determine what range of tools and advanced webinar options were available. The maximum number of viewers and the pricing models also came into account when determining our best list, among other features.

Read how we test, rate, and review products on TechRadar .  

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Mark is an expert on 3D printers, drones and phones. He also covers storage, including SSDs, NAS drives and portable hard drives. He started writing in 1986 and has contributed to MicroMart, PC Format, 3D World, among others.

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Bonza administrators tell first creditors' meeting they are hopeful airline can be saved

About 20 parties, including investors, airlines and travel companies, are in talks to save Bonza, administrators have revealed at the first creditors' meeting for the embattled airline.

Representatives from Hall Chadwick told attendees on Friday morning they were hopeful a transaction would happen in the "not too distant future".

The ABC understands the airline's debts total more than $116 million, including $77 million in loans, $16 million owed to trade creditors, $10.5 million to airports, $4.6 million to the plane lessors, $5.3 million in employee wages and entitlements, and $58,000 to customers for cancelled flights.

Customers have been told no refunds are being processed and they should instead contact their bank or insurance provider to recoup lost money.

Any flights after May 14 have not been officially cancelled, but customers have been warned it's unlikely they will return to the air next week as hoped, as the airline does not have access to any of its existing fleet. 

The budget carrier's aircraft leases were terminated on April 29 by l essor AIP Capital, which has enforced its right to repossess the planes .

Administrators revealed that 737-Max 8 "Bruce", which had already left the country, had been leased from Canadian airline Flair but the agreement expired in February.

"Bruce" took off from Sunshine Coast Airport on Thursday morning , bound for a refuelling stop in Honolulu before heading to its final destination in Calgary.

The four remaining planes — "Bazza", "Shazza", "Sheila" and "Malc", which are owned by AIP Capital — are expected to be sent overseas to be used by other carriers.

Hope for new planes

It's understood creditors were also told the company could potentially source other aircraft and resume operations, but that may take up to four months.

A statement from Bonza chief executive Tim Jordan was read at the meeting, where he "sincerely apologised" to everyone caught up in the company's collapse.

Mr Jordan said he was hopeful of a "positive resolution" for the airline's future.

The meeting also heard that administrators would be investigating the circumstances surrounding the company's failure, and asked creditors to supply any information that could assist them.

Employees a 'high priority'

More than 300 staff are now approaching six weeks without pay , after they were stood down three days before pay day and told they would not receive their wages for the entire month of April.

Administrators told the creditors that employee entitlements would be given high priority in the case of liquidation.

A second creditors' meeting will be held in coming weeks, where they will vote on the future of the company.

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