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The Ernst & Young business plan guide

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  • Acknowledgments. Preface. A Dedication to Entrepreneurship and the Entrepreneurs of America. About the Authors. About Ernst & Young's Strategic Growth Markets. The Ernst & Young Entrepreneur of the Year Program. PART I. The Purpose of a Business Plan. Chapter One: The Business Plan. Chapter Two: Who Reads the Business Plan? Chapter Three: Legal Forms of a Business. Chapter Four: Due Diligence. PART II. An In-Depth Look at a Business Plan. Chapter Five: Contents. Chapter Six: Executive Summary. Chapter Seven: General Company Description. Chapter Eight: Products And Services. Chapter Nine: Marketing Plan. Chapter Ten: Operational Plan. Chapter Eleven: Management And Organization. Chapter Twelve: Major Milestones. Chapter Thirteen: Structure And Capitalization. Chapter Fourteen: Financial Plan. Chapter Fifteen: Confidentiality Agreements. Chapter Sixteen:Further Considerations. PART III. Other Resources for Entrepreneurs. Chapter Seventeen: Resources for the Entrepreneur. Chapter Eighteen: Conclusion. Index.
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The Ernst & Young Business Plan Guide, Third Edition by

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Chapter Six. Executive Summary

Ten Little Rules that will Serve You Well!

Be different—everyone is looking for the next idea or a way to solve an age-old problem.

While you must have a grand vision, focus on the things you can do.

Be clear in what you want to accomplish; don’t make the business plan merely an exercise in raising money.

Capitalize on past achievements; do not reinvent things.

Learn from your and others’ mistakes.

Check out your ideas with skeptics; the more your ideas are challenged, the better they will be when they are fully formed.

Enlist the help of experts in the field of your venture.

Network! Network! Network! You cannot have a network that is too big.

A business is like a stew. Load your mind with a great deal of information, then let your business idea simmer before finalizing it.

Look forward and never give up!

An executive summary is prepared for most business reports. Such a summary is particularly appropriate for a business plan.

An executive summary captures and presents succinctly the essence of the report. It is, in effect, a micro version of the entire plan. The executive summary is not simply a background statement, nor is it an introduction.

People who speak in public or write essays have long been taught to “tell ’em what you are going to tell ’em, tell ’em, then tell ’em what you just told ’em.” The executive summary fulfills the first role—“telling ’em what you are going to tell ’em.”

Many business plan reviewers are inundated with proposals. As a consequence, ...

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ernst & young business plan guide pdf

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The Ernst & Young Business Plan Guide

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  12. The Ernst & Young Business Plan Guide, Third Edition

    The Ernst & Young Business Plan Guide, Third Edition by. Chapter Six. Executive Summary. Ten Little Rules that will Serve You Well! Be different—everyone is looking for the next idea or a way to solve an age-old problem. While you must have a grand vision, focus on the things you can do. Be clear in what you want to accomplish; don't make ...

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    Clear, comprehensive and authoritative, The Ernst & Young Business Plan Guide, Second Edition will help you put together a winning, successful business plan. Ernst & Young is the leading international professional services firm, with 65,000 people in more than 600 cities in over 100 countries, including 24,000 people in more than 100 U.S. cities.

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    to be used with Ernst & Young's Business Plan Guide, published by John Wiley & Sons. The Guide can be purchased at many bookstores, or see page 15 for ordering information. Listed below are the steps you should follow in preparing your business plan, whether you are writing it for the first time or rewriting it for the twentieth.

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    Start with a cogent and concise one sentence statement of the business idea. A sentence that is so clear and appealing that the reader can immediately visualise or 'see' the business. You can then go on to describe: The market at which you are aiming. The specific benefits offered by your product or service.

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    A structured guide with worksheets to assist you in the development of your business plan, financial projections, and operating budget. Adapted from materials written by Donald J. Reilly. Southeastern MA Regional Small Business Development Center. 200 Pocasset Street. Fall River, Massachusetts 02721.

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    • The Ernst & Young Business Plan Guide by Eric S. Siegal, et. al. ... For a start-up business, the plan acts as the guide to make sure you've accounted for every aspect of the business and contingency. The plan forces you to lay out a framework for making consistent and rational decisions which further