personal statement for business course

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

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Writing a Business Personal Statement: 7 Steps to a Stand-Out Application for Your Students

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

• Answer the fundamental question of a business personal statement
• Sell their suitability in their business personal statement
• Identify relevant experiences to include in the business personal statement
• Identify the areas of business that most interest them
• Think about what they want to learn next
• Come up with a compelling structure for the business personal statement
• Create the business personal statement

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Business subjects are some of the most popular around the world, meaning competition is stiff! Help your students secure top spots with these 7 steps for writing business personal statements.

The business personal statement is probably something you’ve contended with a lot as a university counsellor. After all, business and its related subjects are some of the most  popular degree subjects  and  majors  in the world!

But writing a personal statement for business can be tricky. It’s a subject that requires a diverse blend of skills. Students need to be mathematical, analytical and logical, but also have entrepreneurial spirit and creative flair. Strong leadership and communication skills are often at play, too, particularly for degrees focused on management.

So how can you ensure students’ personal statements hit all these criteria, capture who they are  and  make them stand out from an ever-growing crowd of applicants? All while keeping to the personal statement’s notoriously tight limit of just 4000 characters?

Don’t worry, we’ve got you covered. We’ve created a clear 7-step process for writing a business personal statement. By the end, students will have a memorable, impactful and totally personalised essay!

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Step 1: Answer the fundamental question of a business personal statement

The first step is perhaps the most important: interrogating  why  they want to study business.

The strongest personal statements showcase a well-rounded interest in business. Therefore, it’s a good idea to suggest that your students jot down some motivations in each of these categories:

• Intellectual
• Professional

Another helpful technique is thinking about how they chose which universities and courses to apply to. Different countries and even universities structure business degrees differently, and have different focuses, specialisations, approaches… So what factors did your students use to narrow down their options? What do their top courses have in common – and why?

These questions can uncover the nuances of what they’re looking for in the degree, and what they’re hoping to get out of it. And that makes a compelling business personal statement!

We want… a personal insight into the applicant, something that goes over and above their academic achievements and includes their motivations, their ambitions, how they chose their university course, what they feel they could contribute to our community, and what it is they seek from their university experience.” Dr Trevor Bolton:  Pro Vice Chancellor & Dean Of International Business School, Anglia Ruskin University

Step 2: Sell their suitability in their business personal statement

Once they’ve drafted ideas about  why  they want to study business, encourage your students to think about why they  should .

Here, too, you can add structure to their ideas using handy categories.

1. Their personality and characteristics

Students should keep in mind that a business personal statement – like any other – needs to reflect who they are.

What is it about their personality that’s well-suited to studying business? How does this match their career goals? Which characteristics set them up for success at university?

2. Their skills and interests

Universities want to see a curiosity that takes students beyond the curriculum, and the relevant skills that their curiosity has developed. 

Are they maths wizards? Do they have an eye for investment? Have they helped their parents file their taxes? Do they have an in-depth knowledge of a particular economic paradigm?

Some other topics and areas to include:

• Recent news stories that have caught their attention
• Business-related blogs or publications they follow
• Related podcasts they listen to
• Lectures they’ve attended
• Public figures who inspire them

Step 3: Identify relevant experiences to include in the business personal statement

As business is a vocational pathway with infinite real-world applications, universities want to see that students have engaged with ideas and practices outside the classroom, and that their passion has driven real action.

So here are some things to consider:

• Work experiences/placements
• Extracurricular activities
• Extended projects
• Summer school  or other courses
• A passion project they’ve pursued outside school (e.g. an online homemade candle shop, a business blog)

For some extra inspiration, check out this video of Melissa talking at one of our student events about choosing experiences for her business personal statement!

Above all, students need to think deeply about each experience. They shouldn’t just write  what  they did. Instead, have them think about why they decided to do it, and what they learned. Again, this will offer a better indication of who they are, and show that they’re insightful, interested and introspective.

And to give their business personal statement that extra pzazz, see if students can link some of their experiences to current affairs or real-life examples in the business world!

Choosing experiences and skills for a business personal statement

We know that your students probably have a veritable cornucopia of experiences and skills to draw from. To help you narrow them down to that 4000 character limit, here are some of the qualities that admissions tutors look for in business personal statements.

• Enthusiasm and curiosity for the subject
• Initiative and innovation
• Individuality and personality
• Independent learning
• Problem-solving
• Setting and hitting goals
• Communication
• Quantitative skills
• Essay-writing skills
• Entrepreneurship
• A global mindset

[In business applicants, we look for] the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly” Will Breare-Hall:  Student recruitment and study abroad manager

Choosing Experiences for a Business Personal Statement

Step 4: identify the areas of business that most interest them.

For such a competitive and broad subject, simply being passionate is not enough to stand out. Students need to show a thoughtful, individual and developed interest.

Have students write down the topics, classes, projects or sources that have really captivated them in the course of their studies. It doesn’t have to be in a dedicated business class – universities know lots of students don’t have the chance to study business before university!

But they’ve likely encountered economic arguments in history or politics, or practical applications of maths techniques, or theories of occupational psychology… There are all kinds of areas that could have sparked students’ interest in business.

You don’t need to take our word for it! In one of our previous webinars, Rebecca Hill from the University of Exeter spoke about what the subjects she and her fellow admissions tutors look for in business applicants…

Here, too though, it’s absolutely imperative that students go beyond the classroom. Students should also pick out recent news stories, ideas they’ve found in their independent reading and research or case studies that fascinate them.

You can also tell your students not to shy away from being a little bit controversial… Do they have any strong opinions on recent events or issues – like why a well-known company collapsed, why a particular brand came back into the mainstream after decades, or why a real CEO is so fantastic (or terrible!)? If they can back up their thoughts, this can make a really memorable and impactful business personal statement.

The Subjects Aspiring Business Students Should Study

Step 5: think about what they want to learn next.

Universities don’t just want to understand students’ existing interest in business. They’re keen to hear how students plan to keep that motivation up throughout their studies.

A business personal statement should show universities how they will develop the knowledge, skills and curiosities that students are bringing to the table.

And while self-confidence and selling themselves is crucial, a little humility never goes amiss! Students aren’t yet masters of business, and acknowledging that there are areas they don’t know all about indicates their thirst for knowledge and determination to grow.

Top tip: Have students look at the modules offered on their favourite business degree programmes, and/or at the specialisations of the professors in the department. These could be the perfect inspiration or springboard for topics they’d like to pursue!

Step 6: Come up with a compelling structure for the business personal statement

Now that your students have all of the ingredients for a stellar personal statement, it’s time to help them put it all together!

The most important tip is to ensure that each personal statement tells a coherent story.

If your students feel overwhelmed, they can’t go wrong with a great personal statement template – at least as a jumping-off point.

Related resource:  Personal statement template

Step 7: Create the business personal statement

After the sixth step, your students will have to go away and independently write a first draft – but they’re not on their own from here on out! They’ll need to share it with you for feedback and proofreading.

Of course, having lots of different drafts zipping back and forth can get confusing and chaotic. It’s a good idea to use a  free platform like BridgeU , where you can make edits and suggestions in one single document that students can see and respond to from their own accounts.

It also makes writing references and recommendations so much simpler, as you and your colleagues can draft your comments in line with students’ statements and see their experiences and transcripts with the click of a button.

Learn more by booking your free BridgeU demo below.

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Personal Statement for Business School: 6 Tips for Writing a Stand-Out Essay

September 16, 2016

The Personal Statement for Business School: 6 Tips for Writing a Stand-Out Essay

The personal statement for business school is the most important part of your application. By the time you are applying, you probably cannot significantly alter your GPA or GMAT/GRE score. Thus, if your numbers make you a “borderline candidate” – someone who could be admitted but could just as easily be rejected – your personal statement for business school is your greatest opportunity to swing the decision in your favor. In this case, you should also make sure to pay close attention to the MBA application timeline - apply in the first two rounds. As one Director of Admissions put it: “If someone with your numbers has a possibility of being admitted to a particular school, but not everyone with your numbers is admitted to that school, the major deciding factor is the personal statement.”

On the other hand, even if you seem like a shoo-in – you have, for example, a perfect GPA and a 750 on the GMAT – a weak personal statement for business school is damning . Indeed, nothing looks worse than a candidate with perfect numbers and no personality – or, worse, who exhibits a lack of effort on their application.

In short, your personal statement for business school is what makes you a person, rather than simply a set of numbers and achievements. It is your chance to introduce yourself to the admissions officers, and one of the only opportunities you will have to make an admissions officer like you , rather than simply liking your achievements.

Like most written assignments, the personal statement for business school is more of an art than a science. Although there are no formulas for success, your chances of acceptance improve greatly if you are willing to put in the time and effort necessary to produce a masterful essay. This is no small task – it will involve dozens of revisions and hours of re-writing and re-organizing. However, by committing yourself to producing an essay that far exceeds adequacy, you can help swing the admissions fortunes in your favor.

6 Key Tips for Writing the Best Personal Statement for Business school

1. Tell YOUR story.

Everyone has their own story to tell. You may have the same test scores or GPA or even work experience as the application sitting on top of yours in the admissions office. But not everyone has your individual stories. Tell them in a way that nobody else can replicate.

In addition to that point, your essay needs to be about you . Admissions officers from nearly every elite business school – Wharton, Harvard, and Stanford, to name a few – lament the number of essays written about a candidate’s parents and grandparents. Those relationships obviously affect your life, but writing about these individuals in an essay does not help a reader understand who you are as individual.

2. Your essay should coherently tie together the other parts of your application.

Most people enjoy participating in activities outside of only school and work. Maybe you play the harmonica in a folk band, maybe you were a track star in college. Maybe you do both. Whatever experiences and background you bring to your application, the personal statement for business school is your chance to tie them together in a meaningful way.

That being said, they should come together in a coherent manner as well. Don’t try to explain every experience you have ever had. Choose the ones that will be most relevant to business, to business schools, and to the person sitting in the admissions office reading your essay. There should be a cohesive narrative that ties together everything you have ever done.

3. Your essay needs to stand out.

Your essay needs to stand out. Applications are read on a comparative basis, which means that your personal statement for business school is read next to thousands of others. That is a lot of essays for an admissions officer to remember, so you need to make yours count.

This can be done in many ways. For example, by demonstrating your unique perspective or background, discussing a particularly interesting or unusual passion, or discussing any other experiences and characteristics that would be considered rare or special among your co-applicants. Remember: your excellence is not evaluated in a vacuum; you must show in your personal statement for business school that you are not only excellent, but you are better in some way(s) than your peers.

4. An admissions reader should be able to sum up your personal statement (and the rest of your application) using the same phrase you would use for yourself.

When you pick up your personal statement for business school , think to yourself: “If I were reading this application, how would I describe myself in 10 words or less?” If you can’t come up with a memorable and compelling answer in a few seconds, go back to the drawing board.

Most admissions officers remember essays that have a very clear persona about them. Think of your personal statement for business school as very similar to a business’s “30-second elevator speech”. Perhaps you are the “entrepreneur who launched her first company at age 10,” the “fitness expert,” the “orthodox rabbi,” or the “professional musician.” Remember: every admissions officer will look over hundreds of applications. If your pages aren’t readily distinguishable from the other 14,985 pages an admissions officer must read through, you simply cannot expect that an admissions officer will remember much about you, much less advocate that you be admitted.

5. Show your motivations for pursuing an MBA.

This tip might sound obvious, but many people neglect to address it in their personal statement for business school. One of the key questions that admissions officers ask as they are evaluating applications is: “Why does this applicant want to pursue an MBA...at our school?”

If the answer you suggest in your application is that you want an MBA in order to get a pay raise at your current job, then a school might be less inclined to admit you. Top MBA programs are looking for people who will leave their schools to become change-makers and leaders in the business world. Even if you are applying to business school as a more experienced applicant, you need to have a compelling answer for "Why an MBA now?"

Maybe you have been working your way up the ladder at an investment bank for the past few years, and you want an MBA so that you can take your managerial skills to the startup world. That example tells a more compelling story than “I want a better job.”

6. Show that you have the personal and professional qualifications to achieve your goals (which means you need to have goals!)

Your past work experiences and qualifications should in some way inform what your future goals are. To take the last example, if you have strong experience in managing a team, but would like to switch to the startup or nonprofit or other fields, you need to show - through your personal statement for business school - that an MBA is imperative to achieving your goals. These goals should be explicitly outlined in your essay.

MBA programs are looking for qualified, experienced, and motivated candidates. Your application - particularly the essay - is your only chance to display how you fit the bill. While your test scores and GPA may qualify you academically for certain schools, the personal statement for business school is where you have to opportunity to stand out.

Make it personal. Make it coherent. Make it goal-oriented. And you just might make it into your dream school.

Tags : MBA , mba admissions , getting an mba , mba application , MBA essay , personal statement for business school

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Business management personal statement

If you'd like to work in the competitive sphere of business, make sure your skills and knowledge are up to date with a Masters in business management

When writing a personal statement for a postgraduate course in business management you should:

• Clearly articulate why you are interested in pursuing a postgraduate qualification in business management. Discuss your motivation, passion, and the specific aspects of business management which intrigue you.
• Outline your career aspirations and explain how studying business management aligns with your professional goals. Discuss the specific roles or industries you aim to enter after completing the programme, and how gaining the qualification will help with this ambition.
• Demonstrate that you have researched the programme and institution thoroughly. Highlight specific modules, practical elements and/or academics that attract you to this course. Explain how it aligns with your academic and career objectives.
• Highlight how your previous studies have equipped you with a solid foundation for further study. Discuss specific modules, projects, research such as your dissertation or academic achievements which are relevant.
• Mention work experience or extra-curricular activities which will make you successful when studying at postgraduate level, and the transferable skills you have gained through part-time work, internships, participation in clubs and societies.
• Conclude by summarising the key points of your personal statement and reiterating your enthusiasm for the programme. Connect your past experiences, academic achievements, and  goals in a cohesive manner.

This example should be used for guidance only. Copying any of this text could significantly harm your chances of securing a place on a course.

Business management personal statement example

As a recent graduate with a 2:1 Bachelors degree in international business, I find myself at a pivotal juncture, eager to elevate my understanding of the business landscape and progress my professional journey. The dynamic nature of the business world has always fascinated me, and my academic background in this discipline has equipped me with a solid foundation. I believe this MSc in business management is the key to unlocking a deeper comprehension of the complexities ingrained in today's corporate environment, which will allow me to excel in my chosen career.

The MSc programme at X University stands out as the ideal progression where I can refine my skills, broaden my knowledge, and forge valuable connections within the industry. The programme's renowned reputation for academic excellence, research initiatives, particularly in entrepreneurship, and its commitment to providing real-world exposure via professional engagement makes it the perfect springboard for my aspirations.

My career ambition is to work in an advisory capacity as a business adviser or management consultant, roles which demand a deep understanding of organisational dynamics and a strategic mindset. The opportunity provided by this programme to delve into specialised modules, such as 'Strategic Management and Organisational Behaviour', which are integral to developing the proficiency required for consultancy and adviser roles, particularly appeals.

What strongly attracts me to X University is the emphasis on practical learning and industry engagement. The prospect of working on real-world case studies and collaborating with experienced professionals is not only exciting but aligns with my goal of establishing a strong network and building connections within the business community. I am eager to leverage these opportunities to gain insights from industry experts via guest lectures, bridging the gap between academic theory and the practical elements of business management.

The global perspective offered by the course is another compelling factor. Building on my undergraduate degree in international business, in an era where businesses operate on a truly multinational scale, understanding diverse markets and cultural variations is paramount. I believe the MSc in Business Management at X University provides a comprehensive curriculum, which incorporates global perspectives, ensuring graduates are well-equipped to navigate the complexities of the interconnected worldwide business environment.

Furthermore, I am drawn to the entrepreneurial ethos fostered by the programme. The modules on entrepreneurship and innovation will not only strengthen my problem-solving skills but also instill an entrepreneurial mindset, which is crucial for those aiming to provide strategic guidance to businesses in a rapidly changing marketplace. The entrepreneurial focus of the programme compliments my dissertation research investigating the expansion of high-growth tech businesses in Scotland, exploring the policy and education provisions which should be implemented to stimulate further investment. This work equipped me with the analytical and project management skills necessary to pursue further study in business management.

In conclusion, I am enthusiastic about the prospect of enrolling in the MSc in business management at X University. I am confident this course will not only deepen my theoretical knowledge but also expose me to invaluable practical experiences, equipping me with the acumen necessary to thrive as a business adviser or management consultant upon completion. I am excited to contribute to the vibrant academic community at X University and to embark on a transformative journey that will shape my career in the world of business.

Find out more

• Search postgraduate courses in business management .
• Learn more about personal statements for postgraduate applications .
• Discover more about applying for a Masters .

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PERSONAL STATEMENT EXAMPLE Business and Management Personal Statement

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Business and Management Personal Statement

Business is one of the most important components of modern life, and I find its dynamic and interdisciplinary nature very interesting. Having enjoyed studying Business Studies at GCSE and A level, I would like to further my knowledge and learn more about management theory and how different organisations operate in the Global economy. I look forward to applying my learning, and developing practical managerial skills, by undertaking a work placement in industry to enhance my undergraduate study.

I am an extremely self-motivated, organised and diligent student, who achieves in both independent and group working environments. The research and planning involved in my EPQ project, entitled, 'To what extent is branding the most important influence on consumer preferences of coffee shops?' is enhancing my self-study and organisation skills, and allowing me to utilise some of the business theories that I have studied. My A level subjects provide me with skills that complement my study of business. In geography, collecting primary and secondary data before analysing the results has developed my sampling and data handling skills. Cross-over topics include globalisation and demographics, which have helped my understanding of the world within which organisations operate. In history, a subject requiring investigation and review of different historians' interpretations of past events, I have developed my analytical and critical thinking skills. These skills are invaluable in business today, especially in the decision-making process.

I am an active member of my school's Sixth Form council, which has strengthened my oral presentation and problem-solving skills, as the council is based on finding solutions, through discussion, to issues raised. I have volunteered as a prefect and both an educational and peer supporter; responsible positions which required communication skills and maturity to assist lower year students. Through completing work experience at Waitrose, I gained an insight into the world of work, learning about the importance of customer service in the retail sector. I participated in the daily managers' meeting which reinforced the importance to me of leadership, teamwork and communication in business.

In addition, I was a member of the winning team in a school-wide Business Smart Programme that required us to generate and pitch a business idea to senior staff and an external business owner. These experiences confirmed my career aspirations are definitely within the area of Business Management. In addition to extra curricular school responsibilities, playing tennis has been my passion for a number of years and I regularly represent my tennis club's adult first teams in local leagues. Through competing in singles tournaments, I have progressed to an LTA rating of 5.2, which required significant perseverance and commitment to achieve. I am a trained tennis coaching assistant and have a part-time job helping to deliver junior lessons at my club. This allows me to apply my leadership, planning and communication skills to organise a group of young players who require clear, concise and structured direction in order to improve their game. I also captain a local table tennis team and have represented Chelmsford in the National Junior League. Playing so much sport whilst studying has required me to effectively prioritise and manage my time. Undertaking the Duke of Edinburgh Bronze, Silver and Gold awards has allowed me to participate in many varied activities and learn the importance of leadership, co-operation and determination to successfully overcome challenging situations and enjoy team expeditions.

I am very much looking forward to studying a degree in Business and Management at university to further both my theoretical business knowledge and its practical application into the 'real world'. I will grasp every opportunity available and am excited to face the challenges that university life has to offer.

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How to write a personal statement for business

So you have 4,000 characters of text and 47 lines in which to convince your chosen university to accept you to study Business. What could you include that will make you stand out from the competition?

Dr Sarah Preedy (pictured), lecturer on  BSc (Hons) Business  at Plymouth Marjon University offers her top tips for making a strong application. For more tips, please see the video below.

• Show your passion for the subject area. How have you developed your knowledge of business so far and what commitment have you shown to the subject area? This would include reference to relevant qualifications.
• Are you motivated to study business? Universities want to see a positive attitude to learning and personal development. How can you show your commitment to studying business and developing your knowledge, skills and experience?
• Be enthusiastic – what interests you about business? What do you find exciting and what do you want to know more about? Is there a current business issue that intrigues you, if so what, and why?
• Showcase your skills and experience – what skills do you have that make you suitable for the course? Draw upon relevant life and work experience to demonstrate communication skills, teamwork, problem-solving, initiative, leadership and entrepreneurial flair.
• Outline your business related extracurricular activities or employment and volunteering experience, always explaining why you did it, what you learned and why it's relevant to studying business.
• Check your spelling and grammar - proofread aloud and get your teachers, advisers, and family to check and then redraft until the grammar, spelling, and punctuation are correct.

Show video transcript

Dr. Sarah Preedy: Hello. My name is Dr. Sarah Preedy, and I've been working at Marjon University for three years now as the program leader for BSc Business and BA Leadership and Management for Business. I've got a passion for business and I've done so from a really, really young age.

The vast majority of my family have been business owners. I used to spend my summers as a child helping my granddad and my uncle in their clock repair shop. And I would eagerly watch as they made a sale, taking notes and trying to find out more about customer service. My dad owned a computer business in the very early days of home computers. And I used to go on the door to door sales calls with him, watching how he worked, what he did and trying to get some top tips and tricks for how to be successful in business. In my teens, I actually took my GCSE English at the same time as my mum taking her GCSE English. And that's because she wanted to leave her job. She wanted to retrain and ultimately she then used that qualification to set up her own business.

So business has been all around me from a really young age. It's in my blood. That's why I enjoy teaching what I do. In the photo that showing on the slide, I'm stood with a business planning tool. I created this so that I could make business plans more visual. I go into schools and colleges and I show this to students and it's really to help students know that coming up with a business idea isn't something that's scary. It's about being creative and you can apply that creativity in this way. As part of my role as a program leader, I receive the applications to business. So it's my job to read through those applications, evaluate them, and then make a decision on whether I think an applicant should come to Marjon to study business. In this talk I'll be outlining my top tips and tricks for making a business application to university.

So right in your personal statement, it's all about tackling a series of why questions. The first question you should be asking yourself before you make an application is why do we even have personal statements in the first place? Hopefully this is something that your tutors at school or college have spoken to you about before, but I'm going to talk about this in a bit more detail. Once you understand the motivation the reader has, then you'll know what to write and it'll become clearer.

So a personal statement supports your application to study at university or college. It's a chance for you to articulate why you would like to study a particular course or subject, and what skills and experience you possess that show your passion for your chosen field. And that quotation there is taken from the UCAS website.

The key element to remember here is that personal statements support your application. So the other elements of your application are just as important. What program leaders like myself are doing is we are putting together a picture of what an applicant is like. Firstly, we look to your qualifications. If they meet the entry requirements, then we can move on to reading the application in more detail. If they don't meet the entry requirements, we will be definitely looking at that personal statement very carefully, because there may be examples of skills and experience contained in there that will make up for the lower qualifications. The personal statement is your chance to show off. You probably don't get the opportunity to put in writing how fantastic you are. So here's your chance. Don't be shy about your skills and experience. If it's relevant, tell us.

So the crucial question you need to ask yourself before you start typing that personal statement is why do you want to study business? If you resemble the stick figure on this slide when you think about yourself studying business for another three years, then great. It's probably the right direction for you. If you don't resemble the stick figure, then I would start to question yourself whether business is the right course for you. Three years is a really long time to study something. If you're not sure about it.

The great thing about studying business is the skills that you get alongside knowledge. It's not just about learning theories and reviewing how other people have done things within business. Study at HE level gives you hands-on transferable skills. There's also a vast range of potential jobs that you can go into with a business degree.

This slide here shows you some of the many potential careers you can go into with a business degree. The world really is your oyster. Let that shine through in your personal statement. Talk about what career you want. Show your ambition and show that study in business is your passion.

So now you have tackled why we have personal statements, which is to showcase our skills, achievements, and knowledge. And you've asked yourself why you want to study business, because it interests you. It's your passion. We now need to ask ourselves how? How do we craft a winning personal statement?

Here are some of my top tips. So number one, show your passion. How have you developed your knowledge of business so far and what commitment have you shown to the subject area? This would include reference to relevant qualifications. It can also include reference to work experience and extracurricular activities.

Number two, show your motivation to study at HE level. Universities want to see a positive attitude to learning and personal development. How can you show your commitment to studying? Studying a HE level is a massive step up from studying at college or school level. So how can you demonstrate in your personal statement that you are up for that challenge?

Number three, show off. Tell us all about your wonderful skills and experience. What skills do you have that would make you suitable for the course? Draw upon relevant life experience, but also work experience. And demonstrate key business skills, such as communication, teamwork, problem solving, and leadership.

Number four, show us who you are. Outline your business related extracurricular activities. Or your employment. Or maybe you've been involved in volunteering with your local community. Outline all the things you've done, but always explain why you did it, what you learned, and why it's relevant to studying business. What we're looking for is a range of activities that our applicants have been involved in, and how relevant those are to the study of business.

Number five, the boring part. Proof reading. Please check your spelling and grammar. Proof read aloud and get your teachers, your advisors, your family, basically anybody who will listen, to check your personal statement. And then redraft it until the grammar, the spelling, the punctuation, all of it is correct. Never underestimate the importance of proof reading.

So now for a little bit about the business programs here at Marjon University. The best way to find out more about our programs is to book onto our Open Days. Here you can meet the team, see what you would be taught, ask questions about the programs, and really get a feel for what it would be like to study business at Marjon.

People often say to me, "Well, what's different about studying business at Marjon from any other university?" And I always say, "It's the environment that you will be taught in." Marjon really prides itself on its small class sizes. And this is no exception for our business courses. Another key area that we offer here at Marjon is exciting, practical teaching sessions. There's lots of opportunity to develop your business skills. And also there are no exams. Our programs are also accredited by the Chartered Management Institute. So you will graduate with an additional qualification.

• The University of Warwick

A guide to writing a Masters personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Masters Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Masters personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Masters degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

• Why have you selected this course? What are your motivating factors?
• How do you see this course benefitting your career plans?
• What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Masters personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Masters application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

• Academic and professional references
• Copies of your undergraduate degree certificate and academic transcripts
• A list of final year modules if you're still studying for an undergraduate degree
• A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

• A copy of your passport
• Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Masters applications?

Deadlines for Masters programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for masters programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Masters can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Masters application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Masters degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

------------------------

Discover our range of MSc courses at Warwick Business School

Designed for the change makers of the future, our postgraduate courses will drive you to learn, question, debate and make an impact on the world around you.

Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

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Sample Personal Statement Business Analytics

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

Here is the personal statement of an applicant who got admitted to top Master’s in Business Analytics programs, including CMU, and MIT. For personal statement, the programs posed several questions to applicant, which the admissions committee expects to be answered in an essay form. The universities provide these personal statement prompts to encourage students to self-reflect and then to share their insights with the program.

The following essays are an example of a compelling story and reflect the original voice and personality of the applicant. Get inspiration from them and try to incorporate their strengths into your own personal statement.

Related Personal Statements 1) Sample Personal Statement in Advanced Analytics (admitted to NCSU) 2) Sample Personal Statement in Analytics (admitted to Georgia Tech) 3) Sample Personal Statement in Data Science and Analytics (admitted to CMU and Vanderbilt) 4) Sample Personal Statement in Management and Analytics (admitted to LBS)

In this Article

Personal Statement Prompt 1

Personal statement prompt 2, personal statement prompt 3, personal statement prompt 4.

Please attach to the application a brief narrative outlining your academic interests. Include any current or long-range interests in research, teaching or other professional objectives. Please describe these if you have progressed far enough in your career to have publications or other evidence of scholarly endeavour.

I want to play the critical role of a business strategist and capitalize on the most useful of the sophisticated technologies flooding modern businesses. In the short run, I want to set up a consulting firm which provides analytics-driven marketing solutions to large firms operating to deliver a consistent and easy buying experience for their customers. I would ideally like to leverage recent shifts in the marketing industry towards data, expand my consulting services across countries, and become a global leader in revolutionizing customer experience through data analytics.

I am an ideal candidate for the Business Analytics program due to my strong academic record as I graduated in Electrical Engineering with a cum laude GPA. My undergraduate has equipped me with extensive quantitative knowledge and technical experience around different themes in engineering. I’ve focused most of my studies on parametric analysis using different software like C++, VB, MySQL, Python and MATLAB. This was further honed when I joined Facebook’s Meta as an Analyst Software Engineer and, using MySQL, predicted patterns of interpersonal behaviour to optimally pair customers with an agent. Solving demand-related issues of customers from all around the globe, I have become aware of the mismatches between marketing outreach and customers’ buying needs. Therefore, I aspire to influence global customers’ marketing experience by investigating ways in which customer needs can be well aligned with the sales strategies of firms supplying goods online.

To materialize my aspirations into a successful reality, I want to glean more information on predicting customer behaviours and matching it with the right promotion offers since it ideally dovetails with my professional expertise in using MySQL to predict patterns of interpersonal behaviour to optimally pair customers with an agent. While I developed a strong skillset in matching commercially available information to determine successful behavioural interaction patterns, I plan to extend my research pursuits by exploring the right mix of traditional and digital marketing vehicles.

Beyond the classroom, I would greatly appreciate the opportunity to learn from and collaborate with the influential faculty and the Center and Laboratory for Behavioral Operations and Economics’ endeavours to solve critical IT-related decisions that advance company performance. In particular, the techniques of Professor Gary Bolton in experimenting with real-world trading markets within laboratory settings are foundational for my current work. Moreover, they will equip me with experimenting tools through which I can excel in my future career. Moreover, my future aspirations require strong leadership qualities recognized in a data-driven world. For this purpose, I would greatly benefit from The Leadership Center’s four dynamic offerings to mould my personality into a global leader’s persona.

Lastly, I will exploit the strong placement services and gain access to leading consulting companies where I can seek pro bono consulting opportunities and enhance my problem-solving acumen. I am also confident in acquiring the necessary communication skills to present solutions to Product Managers, Sales Associates, Engineers, and Marketing Teams for effective decision-making.

Thus, to sum up, owing to my strong academic credentials and professional expertise in applying artificial intelligence, I am confident of fully utilizing vibrant opportunities at Master in Business Analytics and converting it into an ideal segue for my future career aspirations.

Introduce yourself to your future classmates in 100 words or less.  

I have a passion for entrepreneurship, and during my sophomore year, I laid the foundations of the “ pay as you play”  console gaming platform and earned $4,000 a month. I have strong interpersonal skills and have won five national debating championships and represented at various national and international competitions. I am a fighter and showed great resolve in fighting acute liver failure, which I suffered in my junior year. I am a risk taker and quit my high-paying job at Unilever to start my venture of connecting home-cooked food suppliers with potential buyers.

What professional experiences have made you determine that business school is the right next step? (150 words)  

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The business idea was successful as it won a substantial seed funding. Encouraged by its traction, I spearheaded its execution of supplying home-cooked food to potential buyers. However, the main factor I overlooked was doing intensive data analytics based on the market’s demographics. The locus I initially defined was 8 km, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we incurred a considerable loss and customer dissatisfaction because of extended delivery times. Therefore, to avoid such losses, I strongly need a degree based on data management, technology, and analytics to create an ideal operations model for my business.

What career do you plan to pursue after business school and why? (150 words)

In the short run, I would restructure my business model by carefully analyzing the individual-level micro-data. Ideally, I aim to optimize my operations, mitigate the mismatch of distances between chefs and potential buyers, and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities of US.

In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. Consequently, they are unable to sustain themselves and run out of funding. I want to provide such firms consulting based on data analytics, business insights and marketing so they can harness themselves and become profitable.

Is there anything not addressed elsewhere in the application that you would like the Admissions Committee to know about you to evaluate your candidacy? (300-word maximum)

During my senior year, I got recruited by British American Tobacco after winning their battle of mental challenges. They had devised stringent criteria based on a rigorous aptitude test. Additionally, they assigned a group-based project related to any issue in public policy. I was the team lead and submitted a basic blueprint idea for using solar panels for domestic power needs. The basic plan was that the cost of these solar panels, being the main hindrance, would be offset once the government provided low-interest loans to homeowners to power their own houses. The savings on electricity bills would then be used to pay off the loans. It was an innovative idea that was well crafted after hundreds of hours of hard work. For example, my team and I conducted a rigorous field activity and accumulated over 400 bills from different homes in Frederick, Maryland to prove that using solar panels would not cost anything extra to these houses. We won the competition based on our innovative idea, and I was later called for an interview. Later, I was selected as MT and five other candidates out of 7000 applicants. I worked there for two years and eventually moved to Unilever. However, I always wanted to create social value and impact the lives of others, so after a brief stint at Unilever, I started my venture.

Describe a situation in your life where you failed to achieve a goal. What did you learn from this experience? (Max. 400 words)

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The app’s primary purpose was to create local clusters where domestic chefs and homemakers market and sell their food to potential buyers within a particular locus. The business idea was successful as it was selected at top incubators and won a substantial seed funding award. Encouraged by its traction, I spearheaded its execution  to become a pioneer in supplying home-cooked food to potential buyers . The main factor I overlooked was doing intensive market research based on the market’s demographics. Due to a lack of in-depth data analysis, the locus I initially defined was an 8km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we levied a considerable cost of transportation and customer dissatisfaction because of extended delivery timings. The  goal of becoming a pioneer not only failed severely , but the loss’s extent was so much that it even eroded our initial seed funding. 

Although I failed in my initial ambition, my failure taught me deep insights into this business. Therefore, I am not let down by this experience. Instead, it has given me a direction leading me to future success. I realize that I conceded this partly because I didn’t discount some factors but, more importantly, because I lacked the necessary skill set. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch between consumer and food supplier localities is mitigated. 

My more profound understanding of my failure and firm resolve to stand up again only point in one direction. And that is to pursue a Master’s degree in Business Analytics, where I can bolster my quantitative research skills and get international exposure to similar business models. I am therefore confident that a Master’s degree in Business Analytics will go a long way in pursuing my career goals and ambitions.

You just entered the elevator with a member of the Applicant Review Committee for the MS in Business Analytics. You can only speak to this person on the elevator for a short time. What would you say to this individual so that they would look favorably upon your application? (Max. 250 words)

During my senior year, I was inducted as Management Trainee by British American Tobacco after aced their “Battle of Minds” challenge. I was among the top 5 candidates out of other 7,000 aspirants. I worked there for almost two years, and after a very brief stint at Unilever, one of the leading multinationals, I decided to start my business venture. I looked for seed funding programs and pitched them my idea of supplying home-cooked food to potential buyers. The business idea won a substantial seed funding award. The idea was unique and covered on the local news channels during their prime-time transmission. After initial success, I experienced a downturn in my business. I realized the need to hone my quantitative analysis skills, particularly focusing on the operational optimization of business ventures. While searching for programs, I was excited by the curriculum. The vibrant community and home to more than 400 businesses, is an ideal place to learn and build new experiences. Additionally, the business analytics research centre is a perfect platform where I can test new quantitative research methods to calibrate the optimal spatial model of my business. In short, my strong credentials and desire to learn more align with the core values of the program in Business Analytics and will be ideal for fulfilling my career ambitions. 

One of our core values is Integrity. What does academic integrity mean to you? (250 words or less)

Academic integrity to me means being honest first and foremost to myself and anyone else. For me, it’s a way of life beyond just being honest in academic writing and following rules and regulations. I have stood up for academic sanctity, even against my friends and peers and have never tolerated slight slip-ups. I clearly remember how I had to take a firm stand against my group fellows in a Finance course when they were inclined to plagiarize a business idea. Additionally, when I started my undergraduate, I had many problems with citing during my writing courses. I wanted to learn and uphold academic integrity, so I took an additional paid online course to understand and master the art of referencing and citations. I have ensured that I take academic integrity beyond my university. As an entrepreneur, I have created a platform where cooks from around the city supply food to various customers. Dealing with almost 40 such cooks, I have ensured everyone is treated equally and honestly. For this purpose, I have developed systems where my employees’ names and background details are encrypted against an identification number so that my judgment remains impartial towards them. These are just some notable instances. Still, throughout my life, I have not let my moral guard down and confidently say that my ethical code of conduct strongly resonated with the core value of integrity.

Describe your experience using Excel, Databases or Software Tools. How has this influenced your decision to pursue a career in analytics? (250 words or less)

During my undergraduate studies, I worked with advanced Excel and basic STATA for various courses involving small and medium datasets. However, I realized a massive handicap of advanced data analytics when I started my business venture. I started a business named Homestove – a food sharing application based on the B2C model. Due to a lack of in-depth data analysis, the locus I initially defined was an 8 km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch of consumer and food suppliers’ localities is mitigated. My deeper understanding of my failure and firm resolve to stand up again only point in one direction: to pursue a Master’s degree in Business Analytics. Through this, I can bolster my quantitative research skills and get international exposure to similar business models.

What is your target industry post-graduation? What impact do you want to make in your industry using analytics? (250 words or less)

In the short run, I would like to restructure my business model by carefully analyzing the individual data. Ideally, I aim to optimize my operations and mitigate the mismatch of the distance between chefs and potential buyers and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities. In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. As a result, they cannot sustain themselves and run out of funding. I would like to provide such firms with the necessary training based on data analytics, business insights and marketing to harness themselves and become profitable.

Please provide any additional information you would like to bring to the admissions committee’s attention. (250 words or less)

I have a keen sense of developing businesses from simple ideas of human needs. During my sophomore year, I developed a passion for console gaming. However, I soon realized my limited options as each game cost around $50. It was my handicap that I started my first business. I formed a virtual club initially with only 17 of my friends who could play up to 17 other games by only paying an additional fee of $20 per day. By the following year, my club had 123 members across various cohorts. Just by renting the games I bought from the initial deposits; I earned as much as $4,000 per month. 

When I joined Unilever, I had many problems having lunch at the office. So, I searched for cooks nearby my office and found a lady who was ready to supply it. Her food was tasty, and soon she had five customers from our office. This gave me an idea to lay down the foundations of Homestore – a food-sharing B2C modelled application. The application’s primary purpose was to create local clusters where domestic chefs and housewives marketed and sold their food to potential buyers within a particular locus. The idea was well received as it won seed funding and got promoted on local news channels’ prime-time transmission. Currently, I am running this business, but I need a data analytics degree to smoothen operations so that I can increase the impact of my venture. 

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Postgraduate business and management personal statement example 2.

I am a clear headed, ambitious individual who has taken the time to think about my future and my goals. I have undertook and completed my first degree in two years as opposed to the normal three or four year programmes. Doing a two year course instead of a three year course has required me to continually focus, and focus more and more as the course has developed.

Doing an accelerated degree has given me the advantage of continuing on to a further education, as if I had undertaken a conventional three or four year degree, I may not have considered continuing on to a masters course as seriously I have done now

I did my degree as I am the only member of my family to go to university and complete a degree, which motivated me to work harder and made me proud. I chose Business Management as a general degree, which gave me the opportunity to learn and test all aspects of Management and Business so I knew what I wanted to specialise in

Information Systems was one of my modules which I thoroughly enjoyed and found very interesting and I saw it as a subject which I want to learn more about and to a much higher level. One of the reasons that I want to move to a further degree is that I have enjoyed the whole learning aspect of my current degree, it has helped me see that learning is a never ending activity.

Wherever I may be, in an institute of education or in my workplace, I will be continually learning. My degree has opened me up to so many aspects of learning, not just being taught, but carrying out research myself has given me a sense of responsibility as I have been teaching myself and learning

Since beginning university I have been exposed to, and pleasantly surprised by the amount of different cultures there are. This has broadened my academic scope and given me new ways of thinking and dealing with situations as I can see things from other perspectives that were not present in my life before university. I have met people from all over the world and they have had a positive impact on me

I knew I wanted to learn more about the world of business before beginning my business management degree. As today's graduate job market is more and more competitive, gaining a postgraduate degree will further enhance my chances of employability in the future

In my life I have given myself certain goals, some relating to my personal life and some to my life in the business world, which I will do my best to complete. One such goal is to manage people effectively and efficiently. I believe that in any line of work, the key to a business is how well that business is managed from a personal development perspective. Employees of any company must be given pertinent direction, sound training, and proper feedback from their managers to be more productive in their defined job roles and responsibilities.

In order to provide employees with this development, a further academic education is very important in order to understand the needs of employees. I feel that a masters course will help me attain this knowledge and provide me with the essentials of being a successful manager on the various engagements I encounter throughout my career. The business world is an environment which is full of opportunities in a vast array of sectors in which one can specialize and has global implications that are constantly changing, and therefore may leave a business leader feeling lost without a formulated plan of action

Academically I believe that I have a solid foundation from a young age, which I can build upon with this masters programme. Since a young age I have attended private school and sixth form college, and I am presently studying at a recognised management school. In my time at school and sixth form college, I achieved eleven GCSE's and passed three A level subjects to a very high standard.

Also during my last year of school and during sixth form college I was entered into the UK Intermediate Maths Championships and I won a silver award each year, which placed me in the top one third of mathematicians in the country who entered the championship.

During my A level Spanish Course, as group leader, I organised a trip for my class to the University of Salamanca to attend a course in Spanish. I had to organise flights, accommodation and travel around the city and I arranged meetings with all the students to brief them. With this and other group activities I have always assumed the role of team leader as I have always had the respect and trust of my peers, and I have very much enjoyed being in a position of responsibility.

As well as my academic achievements, I took part in many activities which helped me shape my idea of what I want to achieve in the future and my goals, not just in my personal life but in the workplace also

One of the biggest aspects of my life has been my involvement in cricket. For the seven years I was there, I represented my school on the cricket field as one of the senior members of the team. I was often handed the responsibility of captain or vice-captain in the team and was an established opening batsmen, so I was never short of any pressure on my shoulders. Despite being difficult tasks these were the aspects which I enjoyed most and I always perform best when under pressure.

Away from school, I played cricket for local club. Here I progressed through the age groups very quickly, I was playing for the adult teams when I was supposed to be with the youth teams. This was a point where I had to grow up and mature very quickly as I was playing with serious cricketers at a high level.

It was with my local club where I trained with and played against professionals, some of whom perform at an international level. I still train with my local club and assist in the coaching of the youth squads. Another one of my hobbies aside from cricket is reading.

I recently finished a book called Digital Fortress written by Dan Brown who is a very accomplished writer and is the author of the world famous Da Vinci Code which is my current read. I found Digital Fortress very interesting as it was about security issues with the information systems within the NSA in the USA

I believe I have the intellectual ability to complete a Masters Degree and I have illustrated my drive, ambition and dedication to do this is many ways. I am capable of working as part of a team as I have developed the initiative and ability to follow instructions and have the capacity of working with others.

I have good group leadership skills which I want to turn into excellent and distinctive leadership skills through a Masters programme. I am the only member of my family to continue to such a high level of education, and one of the very few of my local community, these factors contribute largely to my motivation and commitment to undertaking and completing a Masters Degree.

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Published May 13, 2024

Best of Both Worlds: Navigating NYU’s Stern–Tisch BS/BFA Dual Degree

Class of 2025

I got into the NYU Tisch School of the Arts Film and Television program in 2022, my sophomore year. And guess what? I was already a student at the Stern School of Business since 2020! How did I manage both? Let me introduce you to the special NYU Stern–Tisch BS in Business and BFA in Film and TV dual-degree program.

How Did I Get into the NYU Film and TV Program as a Stern Business Student?

What Is the BS/BFA Dual-Degree Program? Whom Is It For?

If you’re passionate about film and television and intrigued by the business side of these industries, the NYU Stern–Tisch BS in Business and BFA in Film and TV program might be for you. This five-year, STEM-certified dual degree combines two exciting fields. Over 10 semesters, you’ll earn a Bachelor of Science in Business from Stern and a Bachelor of Fine Arts in Film and Television from Tisch .

Imagine joining a program that merges rigorous academic standards with extensive resources. You’ll have access to everything the NYU Stern Undergraduate College and the NYU Tisch Kanbar Institute of Film & Television offer. You’ll gain skills in both creativity and business, getting the best of both worlds. What’s more, you’ll receive personalized advice and unique networking opportunities in the media and entertainment industries. I applied to the dual degree because I want to become a film and theatre producer in the future!

As an applicant, you’ll need to show off your creative flair and your knack for analysis and numbers. The program’s aim is clear: to shape you into a future artist, entrepreneur, or industry leader. Once you graduate with your BS/BFA, you’ll be brimming with entrepreneurial spirit and have a rare combination of business and creative skills. This unique mix makes you perfect for starting your own venture or working for the top entertainment firms. You’ll be all set to dive into a variety of creative and entrepreneurial roles in the entertainment world.

What Is the Application Process Like and What Materials Are Required?

The Stern–Tisch BS/BFA program is only open to first- or second-year students enrolled in Business at Stern or Film and Television at Tisch. Not in these programs? High school students and other NYU students can’t apply directly. But, if you’re in high school and are interested in this dual degree, you can start by applying to Business or Film and Television. Then, once you’re at NYU, you can talk to your adviser about your next steps for the BS/BFA degree.

Applying can seem a bit intense. You need to use the Dual-Degree SlideRoom portal . You have to showcase your creative talents in film and TV through a portfolio. And don’t forget your résumé and coursework. They should highlight your number-crunching skills and business interests. If you don’t make it on your first try, don’t lose heart. You can apply twice in your sophomore year, but not after that. I’ve had friends succeed on their second try. Persistence pays off!

You need a few things for your application: a professional résumé, a personal statement, and your NYU transcript.

For the Stern hopefuls coming from Tisch, your artistic side needs to shine. You need a four-part creative portfolio. This includes a one- or two-minute “Tell Us About Yourselfie” video, a story inspired by visual and audio prompts, a short story inspired from a prompt, and a creative submission, such as a five-minute film or an artistic portfolio.

My selfie video introduces my childhood in the northwest of China and how I became interested in art. My short film, “When I Wake Up,” is about the criticism of the exploitation of employees by capitalists.

Application Video: “Tell Us About Yourselfie”

Application Short Film: When I Wake Up

And if you’re a Film and Television major aiming for Stern, the application is all about numbers. You need to submit quantitative standardized test scores or show you’ve tackled quantitative courses at NYU. Think SAT, ACT, IB, AP, or specific math courses. Or take NYU courses like Calculus I or Financial Accounting and Analysis to prove your quantitative prowess.

Mark mid-February on your calendar. That’s when applications are due. It’s true that the program only admits a few students each year, but the competition isn’t as fierce as you might think. The workload and specific eligibility narrow down the applicant pool. I almost didn’t finish my application, fearing the odds. But I’m glad I did!

Once you’re admitted, the world’s your oyster. The program lets you explore, study away, dive into various business concentrations, and even choose cross-school minors. For example, I spent two semesters at NYU Shanghai, focusing on my business credits . I am concentrating my Business degree in marketing and computing and data science at Stern. I also minored in Producing at Tisch. 

For more details about the BS/BFA dual degree, you can attend an information session . The program hosts them each fall, and they are a great resource. Questions about admissions or portfolios? Email [email protected] at Tisch. For curriculum queries, you can email Stern professor Paul Hardart ( [email protected] ) or Tisch professor Joe Pichirallo ( [email protected] ).

How Is It Different from a Double Major?

At NYU, you, as a student from any department, have the option to pick a second major in the College of Arts and Science (CAS) using your elective units. This offers a wide range of choices, including majors like Computer Science, Comparative Literature, and Philosophy. The best part? There’s no separate application needed for this second major. Plus, you can complete the double major within the usual four academic years, so there is no extra tuition cost.

But you can’t double major in any other schools without applying. So, if you’re set on majors outside of CAS, such as the Tandon School of Engineering or the Steinhardt School of Culture, Education and Human Development, you need to apply directly as a high school student or either internally or externally transfer before your junior year in college.

That’s where NYU’s special dual-degree programs come into play. It allows you to be a student in a second school without leaving your current one. But, keep in mind, this requires a fifth academic year to meet both schools’ requirements, which adds up to 160 credits. So you should be prepared for an extra year’s tuition and fees.

How Do You Balance Stern’s and Tisch’s Schedules?

Once you’re admitted to the program, get ready to tackle all the required courses from both Stern and Tisch. But here’s the exciting part: you have the freedom to choose any business or film class that interests you!

For your reference, check out the full BS/BFA Curriculum (Entering from Film and Televison) and BS/BFA (Entering from Stern) worksheets.

Balancing your schedule is key, as film and business courses are on completely different time tracks. Take Tisch production classes, for instance, like Sight and Sound: Filmmaking and Intermediate/Advanced Narrative workshops. They’re demanding. You’re not just shooting your own short films but also helping your classmates with their projects. These classes usually run for two full days, from 9 a.m. to 5 p.m., totaling 16 hours a week for a six-credit course. They also occupy your whole weekends, from Friday to Sunday. You are required to be on set for your and your classmates’ productions.

On the other side, Stern’s classes involve two midterms, a final exam, and regular weekly assignments and quizzes. It’s crucial to avoid pairing up these intense Stern classes with your film production courses in the same semester. For example, if you’re tackling demanding Stern subjects like finance or coding, opt for lighter film classes like craft courses. Balancing your workload this way will help make your academic journey smoother.

Embarking on the NYU Stern–Tisch BS/BFA journey is a decision that can redefine your academic and professional path. With the unique blend of business acumen and creative filmmaking, this program equips you with the skills to excel in two dynamic industries. If you’re ready to challenge yourself, broaden your horizons, and seize an unparalleled educational experience, it’s time to consider applying. Whether you’re already a student at Stern or Tisch, your journey toward mastering both the boardroom and the film set starts here. Take the leap, embrace the challenge, and join a community of ambitious, creative minds shaping the future of business and entertainment.

Tong Zhao is studying towards a dual degree in Film and Television and Business at Tisch School of the Arts with a minor in Producing and at Stern School of Business with concentrations in Marketing and Computing And Data Science. She became the Class of 2025 due to one extra year from the dual degree after entering the Class of 2024. She is from Lanzhou, China, and had one year’s study away experience at NYU Shanghai. She is a passionate fan of theatre, film, Taylor Swift, and K-pop. Her career goal is to become a film and theatre producer in the future.

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