how to start a cover letter uk

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• Careers advice
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How to write a cover letter.

A cover letter introduces you to an employer and asks them to think about your application. 

It’s a short letter, usually 3 to 5 paragraphs long.

When to include a cover letter

You should always include a cover letter when you apply for a job using a CV. 

You can write it as an email if you’re applying online or print a copy to go with a paper application.

When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:

• their website
• recent news articles
• talking to people you know who work there

Send it to the right person

It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to. 

You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.

If you do not know their name

If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.

If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.

Introduction

Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one. 

If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.

Show you're right for the job

Highlight the skills and experience you have that match what the employer is looking for. 

Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.

Give extra information

If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.

If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.

You can get more help with specialist advice on finding work if you have a disability.

Ending your cover letter

Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.

Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.

Yours sincerely or yours faithfully

If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.

If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.

Tips for writing a cover letter

When writing your cover letter, remember to:

• write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
• use the same font and size as you do for your CV, so it looks consistent
• make sure the company name and recruiter’s details are correct
• use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
• show you’ve done your research into the job and the company
• highlight your most relevant skills and experience to stand out from other applicants
• back up any statements you make with facts and use the STAR method
• double check spelling and grammar before you send it
• keep a copy of your cover letter as they may ask you about it in an interview

Related content

How to write a CV

Completing application forms

Interview tips

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11 Cover letter templates with examples

Not sure what type of cover letter is going to catch the eye of hiring managers, so they actually read your CV?

A well-written cover letter can be a game-changer in your job search, so long as you think carefully about what you include.

No need to panic, though.

For an easy win, use one of our 11 impressive cover letter templates, along with inspirational examples and a step-by-step writing guide.

CV templates 

Basic cover letter template

Dear [Recruiter’s name],

I am writing to apply for the [Job title] at [Company name], as advertised on [Website name]. With [Number of years of experience] in [Core responsibilities of role + quantified achievement if possible].

During my current job at [Company name], I [Core responsibilities of role + quantified achievement if possible].

I am eager to bring my [Mention suitable skill + aspirations] to the [Job title] at [Employer’s name] and I am available for an interview at your earliest convenience.

Kind regards,

[Name] [Phone number] [Email]

Basic cover letter example

Short cover letter template

Hi [Recruiter name],

I’d like to express my interest in the role of [Job title] as advertised on [Website name].

I am currently working in a [Current role] role for [Current employer], where I am responsible for [Core responsibilities of role + quantified achievement if possible].

I’m looking for a new challenge that will [Aspirations + mention of suitable skill].

It would be great to hear from you, and I am available to interview at any time.

Short cover letter example

Admin cover letter template

Good morning [Hiring Manager],

I am writing to submit my application for the position of [Role name] at [Company name]. As a passionate and committed individual with [Number of years] of experience and a track record of [Core responsibilities of role + quantified achievement if possible], I am excited about the opportunity to contribute to the continued success of your institution.

I have gained valuable insights into the [Core responsibilities of role + more quantified achievements.] In my current role as [Current role], I have continuously facilitated positive change and enhanced [Company name’s] reputation.

Some notable achievements I would like to mention include [List quantified achievements].

With all my experience and a [Qualification] in [Subject], I hope that you recognise my enthusiasm and will consider me for the position.

Kind regards, [Name] [Phone number] [Email address]

Admin cover letter example

Finance cover letter template

I am excited to apply for the [Job title] at [Company name]. As a results-orientated professional with a track record of [Core responsibilities of role + quantified achievement if possible], I am confident that my expertise aligns perfectly with the needs of your organisation.

With [Number of years] of experience, I have developed [Core responsibilities of role + quantified achievement if possible].

In my current role as a [Current role] at [Current employer], I implemented a [Core responsibilities of role + quantified achievement if possible].

Thank you for considering my application. I look forward to the possibility of further discussing my qualifications, skills, and contributions I will bring as your new [Job title].

Finance cover letter example

Sales cover letter template

I hope you’re well. I am writing to apply for the [Job title] at [Company name]. With [Core responsibilities of role + quantified achievement if possible].

I am eager to apply my proactive and goal-orientated approach to drive revenue growth at [Company name]. I am available for an interview at your earliest convenience to discuss how my dedication and skills can contribute to the success of your sales team.

Sales cover letter example

Customer service cover letter template

I’d like to apply for the position of [Job title] as advertised on [Website name].

With [Years] of experience in customer-facing positions for leading retail companies, I have gathered extensive customer service skills in [Type of setting].

In my current role with [Company name], I am responsible for [Role responsibilities + quantified achievement if possible].

My role has given me [Aspirations + mention suitable skill].

I believe my skill sets and product knowledge will allow me to fit perfectly with the requirements you are seeking in a candidate, and I am available for an interview at short notice.

Customer service cover letter example

Project management cover letter template

I am interested in applying for the role of [Job title] . My experience in [List core responsibilities of role + quantified achievement if possible].

I am enclosing my CV for your consideration, which further highlights my experience, which I am positive fully meets the demands of this role.

Project management cover letter example

Education cover letter template

I hope you’re well.

I am writing concerning the advert for a [Job title] at [Name of educational setting]. Over the past [Number of years], I have [Core responsibilities of role + quantified achievement if possible].

I am seeking a new opportunity that will allow me to [Aspirations + mention of suitable skill].

I am keen to talk to you more about the job role, and I look forward to hearing from you.

Education cover letter example

Internal promotion cover letter template

Hey [Recruiter name],

I hope you and the team are well! I am thrilled to apply for the promotion to [Job title] of the [Department] team at [Company name], as advertised on [Website name]. With my [Number of years] of service as a [Current role], within the company, supported by [Core responsibilities of role + quantified achievement if possible].

As a dedicated member of staff, I am eager to streamline and innovate the administrative operations at [Company name] in this new role. I would love to discuss my vision for this role further in an interview at your discretion.

All the best, [Name] [Phone number] [Email address]

Internal promotion cover letter example

Student cover letter template

Good morning [Recruiter name],

I would like to submit my application for the [Job title] at [Company name], where I believe my skills in [Industry] can make a valuable contribution.

As a highly driven [Core responsibilities of studies + quantified achievement if possible].

I am eager to continue learning and to have the opportunity to work alongside the team at [Employer’s name]. I am available for an interview at your convenience to further discuss my qualifications. Thank you for considering my application.

Student cover letter example

No experience cover letter template

I am an enthusiastic [Job title/student] at [Current employer/School or university name] with excellent [Core skills], seeking to apply for the [Job title] at [Company name].

In my current role as [Current role] at [Current employer], I [Core responsibilities of role + quantified achievement if possible].

I am excited to contribute my [Aspirations + mention of suitable skill]. I am available for an interview from [Insert date] and I am eager to discuss how my skills can benefit your company’s success.

Thank you for considering my application.

Sincerely, [Name] [Phone number] [Email address]

No experience cover letter example

How to write a cover letter

Here are five steps on how to write a cover letter to ensure you get hiring managers in the UK and beyond to look at your CV .

Include your cover letter within the email or message

When submitting your job application, always include your cover letter within the body of your email or message. Never attached it as a separate document.

“But why?”, you ask.

Well, you should instantly grab the recruiter’s attention the moment they look at your application. If they have to endure the hassle of opening a document, it slows everything down, and they may not even bother.

Here’s how to include your cover letter in the body of your application message:

Tailor your greeting by directly addressing the recruiter

To get your cover letter off to a great start, make a brilliant first impression by using the hiring manager or recruiter’s name.

Avoid sounding overly formal or informal, though.

For instance, you could address the recruiter using:

• Hi [insert recruiter’s name]
• Hi [insert department/team name]

Skip the conventional “Dear Sir or Madam” unless you’re targeting highly formal companies.

Here are a few tips on how to locate the recruiter’s name:

• Check the job ad – Sometimes, you can find their name and email address within the job advert itself.
• Visit the company website – Look at the “About Us” section to unearth the contact info for the recruitment team or head of department.
• Use LinkedIn – If you’re having a hard time pinning down the specific team and company related to the job opening, a quick search can reveal the person in charge of hiring for that specific job.

If you have no success in finding their name, don’t stress. Just say “Hi” – that’ll more than do the trick. Aim for a greeting that is both professional and welcoming.

Here are some examples of how to address your cover letter if you have trouble finding their name:

Be personable and professional

Your cover letter should be a blend of personality and professionalism .

Coming across as too casual can make you sound a little unprofessional while appearing excessively formal can make you look stiff.

Go for a professional, friendly tone.

Begin with something such as, “I hope you’re well” to bring a personal touch.

Pinpoint your applicable skills

Your cover letter’s purpose? To entice hiring managers to read your CV . To do this, quickly allude to your relevant skills tailored to the job you’re interested in.

Review the job description and note the essential qualifications and skills the recruiter wants.

Concentrate on these skills in your cover letter and tell them why you’re perfect for the role.

This gives recruiters the confidence they need to consider you for the job.

For instance, you could say:

• Finance – “My strategic planning skills allowed me to identify key growth opportunities and revenue drivers, ultimately leading to the impressive revenue increase of over £100 million.”
• Marine engineer – “I excel in the development and implementation of predictive maintenance programs, ensuring equipment reliability and longevity. I implemented a predictive maintenance programme that reduced downtime of critical equipment by 25%, as well as saved £120K+ annually through purchasing supplies from suitable industry vendors.”
• Medical writer – “My capacity to translate complex medical information into clear and accessible content for various audiences is a core skill that has empowered me to produce 15 high-quality educational materials. Moreover, my strong research proficiency was instrumental in increasing audience comprehension and patient satisfaction scores by 30% and 15% respectively.”

Conclude and add a professional signature

Your sign-off must be warm. So, say something like “Best regards” or “Kind regards.” Just be yourself while staying polite.

To add a nice finishing touch to your cover letter , add a professional signature at the very bottom.

Doing so helps the person on the other end know how to reach you and gives your cover letter a professional touch.

Here’s what you need to include in your professional sign-off:

• Your full name – Add your first and last name, like “Jessica Smith”. It’s just there so recruiters know who you are.
• Your phone number – Preferably, put your mobile number in here so recruiters can quickly get hold of you.
• Your email address – This must be a professional email address, like [email protected]. Don’t include an overly casual email – remember, this is a job application.

If you like, you could also include a couple of extra details:

• Your job title – For example, “Administrator” or “Delivery Driver.”
• A link to your LinkedIn – If you use LinkedIn, insert a link to your profile – this is like your professional social media.

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Cover letters

It's important to get your cover letter right. It's your one opportunity to sell your skills and experience to potential employers. Find out how to write and format a cover letter and take ideas and inspiration from our cover letter templates

What is a cover letter?

A cover letter is a document sent alongside your CV when applying for jobs. It acts as a personal introduction and helps to sell your application.

Cover letters are necessary as they give you the chance to explain to an employer why you're the best candidate for the job. You do this by highlighting relevant skills and experience; therefore, you should always write your cover letter with the position you're applying for in mind.

Not to be confused with  personal statements for your CV , cover letters should complement your CV but not duplicate it. The consensus among recruiters when it comes to the length of these documents is the shorter the better. Typically, three to five short paragraphs, cover letters should not exceed one A4 page.

If sending electronically, put the text in the body of the email rather than as an attachment, to avoid it being detected by spam filters.

Applications should always include a cover letter unless the job advert instructs you differently.

How do I write a good cover letter?

Before writing your cover letter it's important that you do your research. While reading the job description thoroughly is essential, it's not enough on its own. To help you craft a successful cover letter you’ll need to find out more about:

• who will be reading your cover letter
• the organisation and its culture
• the industry it operates in and any relevant news
• company competitors and market position.
• the organisations goals over the next five years.

When writing your cover letter keep it brief, while making sure it emphasises your suitability for the job. Cover letters can be broken down into the following sections:

• First paragraph  - The opening statement should set out why you're writing the letter. Begin by stating the position you're applying for, where you saw it advertised and when you are available to start.
• Second paragraph  - Highlight relevant experience and demonstrate how your skills match the specific requirements of the job description. Summarise any additional strengths and explain how these could benefit the company.
• Third paragraph  - Cover why you're suitable for the job, what attracted you to this type of work, why you're interested in working for the company and what you can offer the organisation. This is a good opportunity to show off your knowledge of the company.
• Last paragraph  - Use the closing paragraph to round up your letter. Reiterate your interest in the role and indicate your desire for an  interview. Now is the time to mention any unavailable dates.

Once finished read through the document and cut out any unnecessary words and sentences. Don't fill up space by repeating what's already covered in your CV. As a rule, only mention your current salary or salary expectations if the employer has specifically asked you to. If you're asked to include this information, put it between the third and last paragraphs.

Unless the job advert states differently (for example, it may ask you to provide your CV and cover letter as a Word document) save with a .PDF file extension to make sure it can be opened and read on any machine. Windows PCs and Macs don't always work in harmony - Windows use a .docx file extension and Macs .pages but if the recruiter uses the opposite system, they may not be able to open your file. Using a .PDF file extension should solve this.

If you need help with your CV take a look at  how to write a CV .

How should I address a cover letter?

Always try and address your cover letter directly to the person who will be reading it. Bear in mind that you're more likely to receive a reply if you send it to the right person.

If you're struggling to find a named contact, you can use a general greeting such as:

• Dear Sir/Madam
• Dear Hiring manager
• Dear Human resources director.

However, general greetings should only be used once you have exhausted methods of finding a named contact.

How do I sign off?

How you sign off your cover letter depends on how you addressed it. If you include a named contact, sign off 'Yours sincerely'. If you use a general greeting, finish with 'Yours faithfully'.

Example cover letters

• Sample cover letter  - Used to highlight your skills and experience and to express your suitability and passion for the job, cover letters are used to encourage recruiters to look at your CV. Attention to detail is crucial and spelling, grammar and formatting needs to be spot on. Take a look at our sample cover letter for inspiration.
• Speculative cover letter  - These can sometimes be an effective method of creating an opportunity. To ensure that speculative cover letters are successful you'll need to do your research on the company you're applying to. Using our cover letter template, discover what to include in speculative applications.
• Cover letter by a Masters graduate  - You probably embarked on a Masters to expand your subject knowledge, gain industry contacts and improve your job prospects but to really make it work you need to know how to sell your postgraduate qualification to employers.
• Cover letter for a jobseeker with no experience  - It can be tough applying for a job with no experience, but our example cover letter shows you how to promote yourself to an employer if you haven't got any directly related work experience.
• Explaining a gap in your CV  - Knowing how to navigate around gaps in your CV can be tricky but it's a mistake to try and gloss over them. Your cover letter is the perfect place to explain these gaps in your employment history to potential employers. Take a look at our sample cover letter to find out how to go about it.
• Cover letter for changing career  - Find out how to explain a change of direction in our example cover letter for career changers. You'll need to briefly cover why you want to change career and relate your past experience and wealth of skills to the industry/job you’re applying to.
• Cover letter by an international graduate  - If you'd like to expand your horizons by working abroad, take a look at our cover letter of an international student applying for a job in the UK. You’ll need to do your research if you apply for a job in another country, as application rules may differ.
• Disclosing a disability  - Just like your gender, marital status and dependants your disability doesn't affect your ability to do a job and you're not legally required to disclose it on your CV or in your cover letter. However, if you would like to disclose a disability to outline any adjustments you may need, this sample cover letter will show you how.
• Internship cover letter - To set yourself above the competition you need to successfully sell your relevant skills and experience while conveying your passion for the role. As well as explaining to employers what the opportunity could do for you, you'll need to communicate what you could do for the company. Discover how to craft the perfect application for a formal internship with our internship cover letter template.
• Apprenticeship cover letter - Apprenticeships are an increasingly popular route into work, as well as a great alternative to university. Find out how to apply for these roles with our apprenticeship cover letter example.

For inspiration and guidance on crafting a CV see example CVs .

When should I follow up my application?

It's always a good idea to follow up on a job application if you don't hear back. If two weeks have passed and you've had no response, send an email to the hiring manager to check that your application has been received. Use this opportunity to reiterate your interest in the role and why you think you'd be an asset to the company.

Keep this email brief. It shouldn't act as a second cover letter or attempt to replace or repeat the original.

What are some top tips for writing a cover letter?

With employers often receiving lots of applications for each vacancy, you need to ensure that your cover letter makes a lasting impression for the right reasons. These tips will increase your chances of success:

• Tailor to the organisation  - You should rewrite your cover letter every time you apply for a position in order to target the company. Sending out a generic letter for all applications rarely yields positive results and recruiters can spot your lack of time and effort from a mile away.
• Format  - Presentation is important so you'll need to format your cover letter properly. Make sure the document is as uncluttered as possible, use the same font and size as you use in your CV and if you're sending it through the post or handing it in use good quality plain white paper to print it on.
• Use keywords that appear in the job advert - This lets the employer know that you’ve read and understood the job description. It also demonstrates that you’ve taken the time to tailor your application to the job.
• Identify your USPs  - They're your unique selling points. Be positive about what you have to offer and clearly outline how your skills and experience meet those requested in the job description. Demonstrate why you're the perfect candidate.
• Include examples  - Back up the claims in your cover letter with real evidence or examples that show how and when you've used your skills and experience.
• Save a copy - If you’re invited to interview you might need to refer back to it.

If you're a student or recent graduate, you can make an appointment with your university's careers and employability service to access further help when writing your cover letter. You'll be able to talk with specially-trained advisers, get advice on what to include and have a professional eye look over your application before sending.

To make sure you don’t trip up read about the  5 things to avoid when writing a cover letter .

Find out more

• Learn more about applying for jobs .

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How to Start a Cover Letter: 8 Expert Tips for Lasting Impact

• Cover letter
• · May 01 2024
• · 8 min read

Table of contents

In today's competitive job market, you need a cover letter alongside your CV to succeed in the application and hiring process. It’s a powerful tool to showcase your motivation, relevant experience and skills while showing how you can contribute to the company. Like a good CV , a well-written cover letter can set you apart from other candidates and open the doors for many job opportunities. This article explores the ways to kickstart your cover letter in the UK and provides valuable insight to help you strike a balance between brevity and substance.

Whether you're a university student seeking to secure a first job or a senior professional looking to take the next step in your career, this article explains everything you need to know to help you get started with writing a compelling cover letter.

Explore our diverse collection of cover letter templates to ensure your application succeeds in the next round of interviews.

Write a cover letter that gets you hired

What is a cover letter.

A cover letter is a one-page introduction that showcases your interest in a specific job. It complements your CV and helps you to market yourself more efficiently, explaining why you’re the best fit for the job. Furthermore, it allows you to elaborate on two or three main career accomplishments only briefly mentioned on a CV. Customising your cover letter for each role is crucial to demonstrating your understanding of the organisation's mission and values.

We suggest including a cover letter tailored to a specific job unless instructed otherwise in the job post.

Tips on how to start a cover letter

1. express passion and commitment to what you do.

Demonstrating a passion for the job can significantly increase your chances of succeeding in the interview and eventually landing your dream job. An extensive study by the University of Oxford has shown that employees who truly enjoy their work are 13% more productive at any workplace. Engaged and committed employees outperform their peers, making it crucial to demonstrate this passion in your cover letter. Doing so can set you apart from others and leave a positive impression on the hiring manager.

2. Greet your hiring manager

The greeting is your first opportunity to leave a lasting impression on your hiring manager. If you know the hiring manager's name, go with ‘Dear Mr/Ms (Last Name)’. Keep in mind you’re more likely to receive a reaction if you send your cover letter to the right person and address them correctly. If you're unsure of how to start a cover letter addressed to an unknown recipient or without a name, we recommend beginning with a standard 'Dear Hiring Manager' instead.

Dear Mr or Ms [Last name]

Dear Hiring Manager

Dear [Department name] Team

To whom it may concern

You could also opt for “Dear​ Sir or Madam”, which is an acceptable greeting but should be used with caution. For some employers, it is considered old-fashioned and impersonal.

If unsure about the gender, marital status, or preferred pronoun, just address them using the full name.

3. Create an eye-catching hook

An impactful opening statement captures your hiring manager's attention, keeps them engaged, and encourages them to want to find out more about you. With hundreds of applications being received daily, you need to convince any future employer that you are their potential new hire in just a few sentences. Strive to create a personal connection that showcases your unique qualities and career aspirations.

Cover letter opening statement example

Dear Mr Smith, with great interest, I found out about this internship position through the research department coordinator, PhD professor Hiro Yamano, who was my internship supervisor for a year. I am writing to express my keen interest in the Laboratory for Molecular Cell Biology (LMCB) research assistant position.

Hello, my name is John, and I am a Biology student applying for a research position at your laboratory. I have taken four courses in Cell Biology and was a member of The Undergraduate Anatomy and Cell Biology Club (ACBC) for a year. So, I think my experience and skills will be a good fit for your job.

In addition to learning how to start a cover letter for an internship, discover our related academic and internship CV examples.

4. Highlight a mutual contact

Referrals can be your ticket to landing a job interview. While it’s generally recommended not to add references to a CV, you can leverage this opportunity for a cover letter and inform your recruiter. The best way to do it is to mention it at the beginning of the opening paragraph.

When somebody refers you to a specific company and internal position, you can gain credibility and an advantage over other candidates immediately. Adding a mutual contact gives your cover letter more attention because recruiters or hiring managers would prefer to see somebody they know or can trust. See our tips below for more details:

Express gratitude and excitement.

Keep it brief and concise.

Mention your professional relationship with a referrer.

Avoid exaggerations such as ‘best’ or ‘perfect’.

Additionally, attach a recommendation letter or brief description of your key achievements from previous roles.

See the references and video interview tips for more inspiration and guidance.

I'm excited to apply for the Accountant Internship position at Microsoft, recommended by John Smith, who praised your team's innovative approach.

I'm eager to express my interest in the Teaching position at St Paul's CofE Primary School, referred by Sarah Johnson, with whom I collaborated closely in my previous role.

My friend told me about this job. I guess they think I'm alright, so here I am.

I heard about this job from a friend. I don't know much about it, but I thought I'd give it a shot.

For more information, see our related step-by-step guide, including how to start a teaching cover letter and an accounting cover letter.

5. Research the company

Before writing your cover letter, conducting thorough research on your job target is crucial. To increase your chances of success, read the tips below:

Identify the name and internal position of the person reviewing your cover letter and CV.

Familiarise yourself with the company's culture and values.

Understand the industry in which the company operates.

Take note of the business goals for the next five years.

Stay informed about the latest updates or public news regarding the company.

Assess the company's market position relative to its competitors.

6. Add a noteworthy achievement

Mention a noteworthy achievement or experience directly relevant to the role you're applying for. Whether it's a substantial project you led, an award you obtained, or a unique skill you gained, showcasing something noteworthy can grasp the recruiter's attention and leave a lasting impression on your hiring manager.

I was impressed by the recent launch of a sustainability initiative at Catalyst, which saw a 40% reduction in carbon emissions. This commitment to sustainability aligns with my values, and I am eager to contribute to similar initiatives in the future.

At my company, my manager once told me I was a good employee. It shows how great I am at everything I do. Believe me, I'm amazing.

In the first example, the achievement is specific, measurable, and tailored to the job. It displays the candidate's ability to achieve remarkable results. In contrast, the second example is unprofessionally written failing to show how this accomplishment related to the job or industry.

7. Be creative

Add a creative touch to your cover letter while staying professional. Think outside the box to make your application shine amongst the competition. Use storytelling, multimedia, and unique projects that could demonstrate your outstanding qualities. Being creative means you can think innovatively and differentiate yourself from other candidates.

My previous experience as a graphic designer has infused creativity into every aspect of my work. For example, I led a high-performing social media campaign for a client at Momentum Agency, resulting in a 50% increase in engagement and a boost in brand awareness.

I used to watch a lot of movies about French Art and dreamt of becoming an artist, but now I need a job so I decided to apply for a job. I guess I am pretty creative but still struggling with my design skills..

Consult our graphic design CV and designer cover letter examples to help you streamline your application

In the first example, the candidate showcases their creativity by highlighting relevant skills gained from previous graphic design projects, tailored to the job they're applying for. This demonstrates their ability to think creatively. However, the second example lacks relevance and fails to effectively communicate the job seeker's creativity in a professional context.

8. Applaud the recent projects or company milestones

Don't just say you find the company's goals impressive. Instead, show you did your homework by mentioning a specific project or recent update in the company. This shows you're not just applying for 10 jobs with the same CV and took time and effort to investigate the company's role in the market. Additionally, show your eagerness to join the company by mentioning how you'd like to contribute to similar initiatives. This demonstrates your forward-thinking approach and genuine interest in building meaningful connections.

I was genuily impressed by the recent launch of a sustainability initiative at Catalyst, reducing carbon emissions by 30% in just one year. This commitment to sustainability aligns with my values, and I am excited to contribute to initiatives like this in the future.

I saw the company blog page ranks in the top 30 in Medium.That's cool, I guess. Anyway, you should hire me because I work efficiently and like chatting with other colleagues.

Check out our sustainability CV example for more examples and tips.

The first example shows genuine interest in the company's achievements and aligns them with their own values. It shows enthusiasm and a desire to contribute to the company's success. On the other hand, the second example lacks sincerity and fails to acknowledge the significance of the company's accomplishments.

Key takeaways

In this article, we have covered what a cover letter is, how to start it, and why investing the right time and effort into a job-specific cover letter can set you up for success. Following our best practices ensures your CV and cover letter work together seamlessly and present a comprehensive overview of your qualifications. By now, you should be fully equipped to elevate your job search in the UK and ultimately secure your dream job. See our summary of tips below and apply for jobs with confidence!

Five tips on how to improve your cover letter

Greet your hiring manager with the correct name and job title to leave a positive first impression.

Create an attention-grabbing opening statement to captivate the hiring manager's interest.

Highlight any mutual contacts or referrals to increase credibility and trust.

Conduct thorough research on the company to tailor your cover letter accordingly.

Express your passion and commitment to the job to show you’re the best fit for the role.

Next steps?

Browse our vast collection of professional cover letter examples . Each template comes with a corresponding CV template you can easily customise to fit your experience and career goals. Need help ironing out your cover letter? Reach out to our experts at CV Writing Services , who can proofread and tailor it to a specific job. Additionally, explore our blog article on good interview questions to ask during a job interview for more valuable tips.

How long should a cover letter be?

A cover letter should ideally be 250 to 400 words long, spanning from half a page to one full page. It consists of three to four short paragraphs that can easily be read and scanned for keywords. A concise cover letter effectively summarises your interests outlining why you’re the best fit for the role.

To find out more, read the article on cover letter length .

How to pick the right template for your cover letter?

To format a letter effectively, we recommend writing the cover letter first and then proceeding with formatting. Once you have included all the necessary content, such as contact information, motivation for applying, main body, and closing statement, you can easily adjust the margins, font, and alignment. Below are the guidelines for including your contact details:

[ First and last name]

[ Mailing address]

[ Phone number]

[ Email address]

[ Date of submission]

[ Hiring manager’s name]

[ Hiring manager’s job title]

[ Company’s name]

[ Company’s street address]

[ City, state, and postcode]

What to include in a cover letter?

Your cover letter should include the full name, email address, date, and phone number. Additionally, you can mention your address, LinkedIn profile, brand statement, and company details. See below what to write in each part of your cover letter:

Opening paragraph : it's a short statement where you introduce yourself and explain why you’re writing this letter. Start by showing interest in the internal position you’re applying for and state where you found this job opening.

Second paragraph : demonstrate how your background and skills match the specific requirements of the job. Focus on the most recent and relevant experience and highlight measurable achievements.

Third paragraph : demonstrate your knowledge and findings about the company and explain what value you can bring to the organization. This paragraph should outline what motivates you to work in this role and cover how this opportunity can help you grow professionally.

Closing paragraph : close off your cover letter by reiterating your interest in the role and desire for a follow-up call or in-person interview. Additionally, add your availability, date, and a line thanking the recruiter for taking the time to consider your candidacy.

For more tips, see the article on how to structure your cover letter .

What is a cover letter for a job?

A cover letter is a short written introduction you submit alongside your CV for a job application. A standard business letter includes your personal and employer’s contact details and addresses your hiring manager. Ensure it complements your CV but not duplicates; the shorter your cover letter, the merrier. A cover letter should not be confused with a personal statement focusing more on you than a specific job.

How to end your cover letter?

To close off your cover letter, we suggest reiterating your interest in the role you’re applying for and encouraging a hiring manager to contact you to discuss your application further. The key is to strike a balance between enthusiasm and professionalism. See the examples of powerful lines below and adapt them to your specific circumstances:

Thank you for taking the time to consider my application. My experience in [ X, Y, Z] would make me a valuable asset to your organisation. 

I would like to learn more about this opportunity and demonstrate how I can help [ organisation’s name] reach its business goals.

I look forward to hearing from you. Feel free to contact me at (email or phone number) if you have any further questions. 

I would like to discuss how my background and skills can contribute to the growth of your organisation. I’m available at (email or phone number) should you need more information.

I want to discuss further the position and the skills I can bring to it. 

I'm thrilled about the work being done by [ company name] in [ X area], and I'm eager to contribute to its growth and success.

Check out our article on how to end a cover letter for more tips and examples.

How to sign off a cover letter?

Similar to the greeting, the choice of sign-off depends on whether you know the hiring manager’s name. Opt for ‘Sincerely’ when addressing a specific person (e.g., ‘Dear Mr Smith’) and ‘Faithfully’ when addressing a generic person (e.g., ‘Dear Hiring Manager’). Other acceptable options include:

Kind regards

Best regards

Respectfully.

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How to write a great covering letter

Application and interview, tes editorial.

Writing a good covering letter could make all the difference to your job application. With so many candidates to choose from, first impressions are really important, so it’s crucial to get the covering letter right. 

Education careers expert John Howson recommends beginning the letter with a powerful statement: “Job applicants need to provoke the reader’s interest,” he says. “However, what you leave out is just as important as what you put in, in order to keep the letter succinct and punchy.”

“The competitive nature of the teaching profession means first impressions are imperative,” says James Innes, managing director of The CV Centre. “Many applications may be judged solely on the strength of the covering letter.”

WATCH: What to include in your covering letter

The length of the covering letter is normally specified in the job advertisement. However, if there is no limit set, your letter shouldn’t be longer than two sides of A4 and should be easy to read. Use a standard font and break the main body into chunks so it can be skim-read.

• How to choose the right school for you
• Why you should embrace the surprise job offer
• How to write the perfect personal statement

Get the formalities right

If your covering letter needs to be written and attached, rather than included in an online form, you need to get the formal stuff right.

Include your name and address on the right-hand side. On the left, put the date, name of recipient (if you’re unsure, telephone the school and check the spelling) and the address of the school. It’s better to be accused of being too formal rather than not formal enough, so begin with “Dear Mr/Ms…”.

Start with a strong statement

Your covering letter should begin with a strong statement outlining why you want to apply for the job and why at this particular school. For example, if the school has won a number of awards in certain areas, you could mention this. Or, if you have the skills and experience to address some of the problems the school faces, then highlight them here.

It’s important to open with something that will grab the reader’s attention. Employers probably won’t have time to read every word, so it’s important you start strong.

WATCH: What are the 'must includes' for your covering letter?

Show you know the school

Having touched on some school specifics in your opening statement, now is your chance to really go to town. Show that you’ve done your research and you genuinely think you’re a good fit for the role.

How does the school’s vision align with your own? Look at the language the school uses in the job description and try to include a few buzzwords.

Pick out some CV highlights

Don’t assume that your CV will automatically get read. Pull out some key achievements and link them to specific requirements in the job description.

As well as the career aspects, don’t forget to highlight any volunteer work or personal interests that have relevance. This is your chance to show your well-rounded credentials and elevate yourself above the other applicants.

Go out on a high

If your potential employer has got to the bottom of your covering letter, you’re in with a chance. Finish with something positive and upbeat. Let them know when you’ll be available for interview (and for work), and that you look forward to hearing from them.

Before you hit ‘send’

Make sure that you have carefully checked for spelling mistakes and grammatical errors. This is a common complaint from school HR departments, yet is easy to fix. It might be useful to have the opinion of someone who is already in the job role that you are applying for, so don’t be afraid to ask a friend or colleague to read over your letter.

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How to write a cover letter

Find out how to write a cover letter to accompany your CV.

Book a place at a CV and applications workshop where you will be guided through what to include.

go to careerhub

What is a cover letter?

A cover letter is a document that you send to an employer alongside your CV. It is your chance to show an employer how you meet the criteria for the role you are applying for. Your cover letter should be tailored to the role and organisation you are applying to. 

It should be presented as a formal letter and be no longer than one page. 

What to include

Your cover letter should include four main paragraphs, which details: 

• an introduction – who you are and why you are writing, with some background about whether you are a student or a graduate
• why you have applied for this job and are interested in the organisation – demonstrate that you have done some research on their website and know what they do, giving an example of an aspect of their work that particularly impresses you
• how you meet their requirements – use the job advert to structure your bullet points and show how you fulfil them. Start your bullet point with a positive word and then the skill before giving an example to demonstrate it
• what you want to happen next – reaffirm your enthusiasm for the role and organisation, and say when you are available for interview.

You should address your letter to a named person or use Dear Sir/Madam or Dear Recruiter, if you don ’ t have a name.  

Close your letter with Yours sincerely if you are writing to a named person or Yours faithfully if you are writing to Dear Sir/Madam.

Download an example  cover letter  to help guide you. 

If you are applying for an academic or non-academic role following a PhD,  see our example of a cover letter . 

Sending a speculative cover letter 

If the industry you want to get into is highly competitive, roles may not be formally advertised. In this case, you may decide to send a cover letter and CV to the them in advance, this is called a speculative cover letter.

Like a standard cover letter, your letter should be persuasive and outline why you are interested in the organisation and what you can offer them. 

Example 

Download a   speculative covering letter .

Telling an employer about a disability

You may choose to tell the employer about your disability on your cover letter, or you may decide to tell them later in the application process e.g. at interview. See an  example cover letter  from Prospects. 

Find out more about your disability rights .

More support

We have partnered with  EmployAbility  to provide students with disabilities and long-term health conditions with individualised advice and support. The EmployAbility team will also advocate for you with an employer to ensure you receive the adjustments you need.

Further help and advice

If you need futher help and advice while writing your cover letter,  Ask a Question  in CareerHub.  

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